Green Marketing Activities Of Green Star Hotels In Concept Of Sustainable Tourism

Green Marketing Activities Of Green Star Hotels In Concept Of Sustainable Tourism

Mustafa, Gulmez

Due to increasing of global warming, the activities and studies about environmental consciousness and environmentally awareness are adopted by green star hotels and concept of sustainable tourism is becoming increasingly important in this context. Environmentally-friendly hotels or green star hotels have social responsibility consciousness to protect the environment by creating and developing economical solutions by hotel management for water and energy storing and reducing the solid wastes. Nowadays, both hotel managers and visitors pleasure in doing works environmentally responsible. While the hotel managers are adopting environmentallyfriendly construction, visitors (tourists) are behaving more environmentally-friendly about holiday plans and shopping. It is indicated that, the number of tourists who consider green star criteria while selecting the hotels are increasing and at last decades, environmentally-friendly tourism have enormously increased. The aim of this study is to expose green marketing activities of green star hotels in Turkey. In this context, the activities of green star hotels have been examined and viewpoints of the visitors about green marketing have been retained. In this research, both qualitative and quantitative methods have been used together. Deep - interviews were done with hotel managers also the questionnaires were used to get information about the awareness of visitors about green star hotels and green marketing activities. Keywords: Sustainability, Sustainable Tourism, Green Star Hotel, Green Marketing, Green Consumer

Conference or Workshop Item
PeerReviewed

2012-05-31

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