An Analysis of the Impact of Motivating Factors on Tourism Agencies in Turkey
This study investigates the relations between agencies and hotels in Turkey, from the perspective of business to business marketing. Drawing on the data obtained from 189 agencies by a survey. The results of the research show that six variables are important. Their order of importance as followings: Communication with the agencies, supports for agencies, the relationship between agencies and hotel companies, promotion activities for clients and agencies, promotion activities encouraging and out of business relations between agencies and hotel company.
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