Using the Advantage of Being in Between, with the Example of Fuzzy Set Theory: Opportunities for Bosnia

Using the Advantage of Being in Between, with the Example of Fuzzy Set Theory: Opportunities for Bosnia

NUROĞLU, Hüseyin Hayri

This article analyses how culture, tradition and perception of the science affect the creation and application of techniques used in industry and management. Although it is thought that there are some global rules in business, cultural perspectives have an enormous effect on the application of the theories. This difference can be seen in the early fuzzy set theory applications. Fuzzy set theory has been accepted and applied by the eastern firms earlier than western firms. Despite its usefulness, western corporations met the fuzzy theory very suspiciously at the beginning, and they started utilizing it after its success has been proven. The biggest obstacle for the west for being late in using fuzzy set is their loyalty to the crispness and their crisp way of thinking. Bosnia, as a country which has both west's crispness and east’s mystical insight, can use the advantage of this feature. Bosnia can convert this characteristic of being a country between east and west and being familiar with the two different mind-sets into a competitive advantage. Instead of following only one trend, Bosnia can harmonize the characteristics of two sides and enjoy the early application of some promising theories.

Conference or Workshop Item
PeerReviewed

2009-06

223