Consumer Approach to New Product Development Policies against Global Warming’s Effects

Consumer Approach to New Product Development Policies against Global Warming’s Effects

KARACA, Yusuf
KANDEMiR, Tuğrul

Global warming and global problems caused by global warming is one of the most discussed issues in all over the world. Beside consumers accepting this problem as a serious threat, there are consumers who are insensitive and don’t perceive it as a threat. From starting this point, main aim of this study is to determine how consumers perceive this issue and how these perceptions affect buying behavior of them. Especially to determine demand of goods which were developed against the effects of global warming. Study focused on two main research questions. First one is what is the level of consumers’ global warming threat perception and second one is does this threat perception create an effect about products developed to decrease effects of global warming. By casting access, cost and time sample in this study was chosen from consumers living in Ankara and in this respect a survey was made to 388 consumers by using face to face interview technique. Data was evaluated by the help of SPSS program. In evaluation, frequency and chi-square tests were made. At the end of the analysis, while there is not any important relationship between consumers’ global warming perception and consumers’ demographic variables, there is a relationship between consciousness level of consumers on this subject and global warming threat perception. Additionally, a relationship between consumers’ global warming perception and demand for the products in this area was found.

Conference or Workshop Item
PeerReviewed

2009-06

294