A Research On Consumer Ethnocentrism and Consumer Boycotts

A Research On Consumer Ethnocentrism and Consumer Boycotts

DERE, Hurşit Ertuğrul

The objective of this study is to investigate the consumer ethnocentric tendency and consumer boycotts. Participiants who are consumers upper 18 age in 8 different cities of Turkey formed the sample for this study. For the emprical investigation consumer ethnocentric tendency and a new improved consumer boycott scales were used. Data collected were analyzed by using Anova, t-test and descriptive statistical techniques. Considerable findings in the matter of understanding consumer ethnocentric tendency and consumer boycot in Turkey market.End of this study it is found that significiant relationship between age and consumer ethnocentric tendency and significiant relationship between marriage status and consumer boycot tendency.

Conference or Workshop Item
PeerReviewed

2010-06

243