Analysis Of The Factors Affecting The Women’s Cosmetics Consumption In Terms Of Sustainability

Analysis Of The Factors Affecting The Women’s Cosmetics Consumption In Terms Of Sustainability

BALDEMİR, Ercan
KAYA, Funda

Women‘s effort to seem more beautiful may as older as the beginning of the history. Though ―beauty‖ concept varies from culture to culture, the use of cosmetics became almost a global consumption behavior. The reason is that ―beauty‖ products fulfill the inner desires, fantasies and dreams of women. In addition to the widespread use of the cosmetics by women, some of that kind of products causes various debates concerning sustainability because of the factors as non-natural, non-recyclable or tested on animals etc. Moreover a growing number of companies are looking to recognize the role of sustainability as an integral part of their marketing strategy. Therefore, the study aims at examining the factors, including alcohol, hypoallergenic and UV protection, which are expected to stimulate women‘s cosmetics consumption and the level of customer knowledge of women for cosmetics on the basis of logit regression model.

Conference or Workshop Item
PeerReviewed

2010-06

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