The Relationship of Destination Image with the Principle of Sustainable Tourism: A Case of Alanya

The Relationship of Destination Image with the Principle of Sustainable Tourism: A Case of Alanya

Unguren, Engin

The purpose of this paper is to monitor how the destination image of Alanya is perceived by tourists as well as by local people and to examine the relationship of the findings with the principles of sustainable tourism. Alanya is one of the most mature touristic destination in Turkey and although it is relatively small district with a population of 250.000 people, hosts 6,5 % of the total foreign arrivals of Turkey which is over 31 Million in 2011. Particularly, the priority of the economic dimension of sustainability of a destination like Alanya, heavily dependent on tourism, is continuity rather than growth. This paper aims to contribute to tourism literature since there is no past research to measure destination image of Alanya has been conducted. Keywords: Sustainable tourism, destination image, Alanya, sustainable development, sustainability.

Conference or Workshop Item
PeerReviewed

2012-05-31

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