Evaluation of All Inclusive System with Respect to Sustainable Tourism Principles

Evaluation of All Inclusive System with Respect to Sustainable Tourism Principles

Pasa , Mustafa Ozyurt

The aim of this study is to analyze the “all inclusive system”, an important marketing strategy of tourism enterprises, with respect to sustainable tourism principles. Following this purpose, all related academic studies and literature have been compiled and the subject was analyzed according to the collected information. Existing research suggests that the notion of sustainable tourism and the concept of all inclusive system may be far apart from each other in many ways. The quality of service and consequently guest satisfaction has been negatively affected from all inclusive system. Another negative aspect found is that the system stimulates unnecessary and excessive consumption, which is not beneficial both for the enterprise and for sustainability. Furthermore, since guests make most of their spending within the enterprise using the all inclusive system, local businesses find it harder to make profit and survive in the competition. Local community is a key factor in sustainability, so the system contradicts with sustainability in many ways. Some enterprises on the other hand defend the system since it creates economic activity somehow, yet they agree on the fact that this system should not be used in urban areas. Keywords: Tourism, Sustainable Tourism, Tourism Enterprises, Tourism Marketing, All Inclusive System.

Conference or Workshop Item
PeerReviewed

2012-05-31

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