A Case Study of Probit Model Analysis of Factors Affecting Consumption of Packed and Unpacked Milk in Turkey

A Case Study of Probit Model Analysis of Factors Affecting Consumption of Packed and Unpacked Milk in Turkey

Meral, Uzunoz

This paper focused on the effects of some socio-demographic factors on the decision of the consumer to purchase packed or unpacked milk in Sivas, Turkey. The data were collected from 300 consumers by using face to face survey technique. Binary probit model has been used to analyze the socio-economic factors affecting milk consumption of households. According to empirical results, consumers with higher education and income levels tend to consume packed milk consumption. Also, milk price was affective factor packed and unpacked milk consumption behavior. The majority of consumers reads the contents of packed milk and is affected by safety food in their shopping preferences. Keywords: Milk consumption, Consumer preferences, Binary probit model

Conference or Workshop Item
PeerReviewed

2012-05-31

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