Significance Of Fairs For Marketing Activities

Significance Of Fairs For Marketing Activities

Cengiz, Funda

This study aims to set forth the significance of fairs in marketing activities through determining the relevant attitudes of participant companies. To this end, a questionnaire comprising of 22 questions was devised to collect data for the research. The questionnaire was used during the “2011 Antalya Anfaş Hotel Equipment” fair organized in “Antalya Expo Center”. The questionnaires were given to and filled in by the company staff working in the booths allocated to the participant companies. Among 150 questionnaires completed 116 were deemed eligible to be used in this research. Analysis made in the light of the data collected as a result of the research revealed that fairs have a significant role for the marketing activities of participant companies. It has been determined that fairs offer significant advantages to companies especially in the promotion of existing products and conducting of market analysis for the new products. Keywords: Fair, Marketing, Marketing Tool, Promotion Mix

Conference or Workshop Item
PeerReviewed

2012-05-31

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