Positive Attitudes of Undergraduate Students toward Online Shopping

Positive Attitudes of Undergraduate Students toward Online Shopping

Ali , Acılar

In recent years, computers and the Internet have become an important part of modern societies. These technologies have influenced almost all aspects of daily life; from education to communication, from entertainment to business. Along with the spread of the Internet use, the acceptance of online shopping has been growing, especially in the developed parts of the world. However, electronic commerce is still in its infancy in developing countries. In this study, the author explored positive attitudes of undergraduate students toward online shopping and examined the association between positive attitudes of undergraduate students toward online shopping and their demographics variables: gender, age and income. And attitudes of online shoppers and non-online shoppers toward online shopping were compared. Participants of this study were undergraduate business students in a public university in Turkey. A paper-based questionnaire was used containing five-point Likert type scale to explore students’ attitudes toward online shopping. A total of 314 students voluntarily participated to the study. It is found that in general participants have positive attitudes toward online shopping. Online shoppers have more positive attitudes than non-online shoppers toward online shopping. Generally male students have more positive attitudes toward online shopping than female counterparts. There is a positive correlation between income level and positive attitude toward online shopping; as monthly family income increases, participants have more positive attitudes toward online shopping. Keywords: Online shopping, undergraduate students, positive attitudes

Conference or Workshop Item
PeerReviewed

2012-05-31

1147