Sustainable Consumer Behaviour in the UK -In general and in relation to outdoor equipment and vehicle accessories-

Sustainable Consumer Behaviour in the UK -In general and in relation to outdoor equipment and vehicle accessories-

Ajla , Ćosić

Sustainability is becoming an important factor to consider while buying different products such as outdoor equipment and vehicle accessories. Also there is a growing awareness that business side should take an important role in promotion of sustainable consumer behaviour. This paper investigates sustainable consumer behaviour in general and in relation to outdoor equipment and vehicle accessories in the UK. It explores sustainable consumer behaviour through 50 phone interviews with retailers in outdoor equipment and vehicle accessories over the UK. The findings reveal there is a large awareness on sustainability issues in the investigated segments. Also there is willingness to pay more up to 20 % more for products with sustainability features in the outdoor equipment and vehicle accessories. Moreover projections on development of sustainable consumer behaviour are very positive. Business plans for more sustainable consumption include an increase in number of products with sustainability features and following manufacturers. The paper concludes with some reflections on how sustainable consumption behaviour should be promoted from the business side and gives recommendations for the businesses in the investigated segments. Keywords: sustainable consumer behaviour; the UK; outdoor equipment; vehicle accessories; interviews.

Conference or Workshop Item
PeerReviewed

2012-05-31

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