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                    <text>THE CHARACTERISTICS AND DYNAMICS OF MANAGEMENT CONTROLS IN
SMALL AND MEDIUM ENTERPRISES:
MEASURING PERFORMANCE ACCORDING TO EMPLOYEE STIMULATION
Lejla Huseinbašić
International Burch University
Bosnia and Herzegovina
lejla.huseinbasic@hotmail.com
Abstract: This paper begins with explanation of importance of the control management
in organisations and how controlling aspect of organisations plays an important role
in achieving organisational’s best interests and goals that are strategically planned.
Set of controls need to be implemented in order to decrease undesirable behavior
and to encourage desirable actions. Individuals don’t generally comprehend what
is anticipated from them nor how they can best perform their employments, as they
might do not have some essential capacity, preparing, or data. Also, individuals have
various inalienable perceptual and psychological predispositions, for example, a failure
to prepare new data ideally or to settle on reliable choices, and these inclinations
can decrease hierarchical viability. This paper suggests that the proper stimulation of
employees in terms of different types of rewarding can result in higher achievements,
both for the employee and the organisation.
Keywords: Management, Control, SME, Performance, Employee
Introduction
Individuals at work actually have a tendency to receive instinctual methods of
conduct that are self-defensive as opposed to open and synergistic. This clarifies why
feeling is a solid power in the work environment and why administration frequently
responds fiercely to reactions and as a rule looks to control as opposed to go out on a
limb. Along these lines, keeping in mind the end goal to dispense with this sort of
viewpoint and to build representative inspiration, it is best that you impact conduct
as opposed to change identities.
The world of business administration is not all about income, spreadsheets, and
advertising, there is the precarious business of human conduct that must be
gone to. Most business supervisors who examined administration in school invested
significantly more energy in bookkeeping and financial aspects class than they did in
psychology class and in some cases human conduct can be a significant riddle. In an
organization not just authority, the workforce is likewise an imperative segment. We
ought to treat individuals similarly, no preference.
Motivation is a worker’s inborn eagerness about and drive to perform exercises
identified with work. Motivation is that inner drive that causes a person to choose
to make a move. An individual’s motivation is impacted by natural, scholarly,
social and passionate components. In that capacity, motivation is a complex, not
effectively characterized, inborn main impetus that can likewise be impacted by
outer components. Each representative has exercises, occasions, individuals, and
objectives in his or her life that he or she discovers rousing. In this way, motivation
about some part of life exists in every individual’s cognizance and activities.
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The trap for businesses is to make sense of how to move representative motivation
at work. To make a workplace in which a worker is roused about work, includes both
inherently fulfilling and extraneously promising components.
Worker motivation is the blend of satisfying the representative’s needs and desires from
work and the work environment considers that empower worker motivation - or
not. These variables make inspiring representatives testing. Businesses comprehend
that they have to give a workplace that makes motivation in individuals. Be that as
it may, numerous businesses neglect to comprehend the essentialness of motivation
in achieving their central goal and vision. Notwithstanding when they comprehend
the significance of motivation, they do not have the ability and learning to give a
workplace that encourages representative motivation.
Choices to hold, advance, or fire individuals must be made in each association. What
is the most exact approach to settle on these choices?
Traditionally, these choices were made through support and nepotism, where individual
connections inside the association largy affected advancement and terminating
choices. While individual connections are still vital today, numerous commercial
enterprises attempt to deliberately survey specialist execution, so as to build efficiency
(and at last, benefits).
Productive employees are the soul of each enrolling business, however what method
can be used to survey their execution levels? Do they comprehend objectives and
desires of the organisation? Is it accurate to say that they are meeting their own
destinations? Each organization ought to ceaselessly screen and assess their workers.
Assessing worker execution ought to be completed on an on-going premise and
incorporate all zones of their hard working attitude and individual accomplishments.
Keeping in mind as well, that poor execution or negative practices can likewise be
symptomatic of a basic issue with organisation’s way of life, so have an arrangement
set up to address any issues that can be find.
Motivation methods
There are the same number of various techniques for spurring workers today as there
are organizations working in the worldwide business environment. Still, a few procedures
are common over all associations endeavoring to enhance representative motivation.
The best worker motivation endeavors will concentrate on what the representatives
regard to be critical. It might be that representatives inside the same division of the
same association will have distinctive motivation. Numerous associations today find
that adaptability in occupation plan and compensate frameworks has brought about
representatives’ expanded life span with the organization, enhanced efficiency, and
better spirit.
Empowerment
Giving workers more obligation and basic leadership power builds their domain of
control over the assignments for which they are considered mindful and better prepares
them to complete those errands. Subsequently, sentiments of disappointment
emerging from being considered responsible for something one doesn’t have the
assets to do are reduced. Vitality is occupied from self-protection to enhanced
assignment achievement.
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Creativity and Innovation
At numerous organizations, representatives with imaginative thoughts don’t express
them to administration for trepidation that their info will be overlooked or criticized.
Organization endorsement and toeing the organization line have turned out to be
so instilled in some workplaces that both the worker and the association endure. At
the point when the ability to make in the association is pushed down from the top to
line work force, representatives who know a vocation, item, or administration best are
given the chance to utilize their thoughts to enhance it. The ability to make rouses
representatives and advantages the association in having a more adaptable work
power, utilizing all the more admirably the experience of its workers, and expanding
the trading of thoughts and data among representatives and divisions. These upgrades
additionally make an openness to change that can give an organization the capacity
to react rapidly to market changes and support a first mover advantage in the
commercial center.
Learning
On the off chance that representatives are given the apparatuses and the chances to
achieve all the more, most will tackle the test. Organizations can propel representatives
to accomplish more by focusing on never-ending upgrade of worker aptitudes.
Accreditation and authorizing programs for representatives are an undeniably
prominent and powerful approach to realize development in worker learning and
inspiration. Regularly, these projects enhance representatives’ states of mind toward
the customer and the organization, while reinforcing self-assurance. Supporting this
statement, an examination of components which impact inspiration to-learn found
that it is specifically identified with the degree to which preparing members trust that
such interest will influence their employment or profession utility. At the end of the day,
if the group of information picked up can be connected to the work to be refined,
then the procurement of that learning will be a beneficial occasion for the worker and
the employer.
Quality of Life
The quantity of hours worked every week is on the ascent, and numerous families have
two grown-ups working those expanded hours. Under these circumstances, numerous
specialists are left thinking about how to meet the requests of their lives past the work
environment. Frequently, this worry happens while at work and may decrease a
worker’s efficiency and confidence. Organizations that have established adaptable
worker game plans have increased spurred representatives whose profitability has
expanded. Programs consolidating strategic scheduling, dense work filled weeks,
or occupation sharing, for instance, have been fruitful in centering overpowered
representatives toward the work to be done and far from the requests of their private
lives.
Monetary Incentive
For all the championing of option inspirations, cash still possesses a noteworthy spot in
the blend of helpers. The sharing of an organization’s benefits offers motivating force
to representatives to create a quality item, perform a quality administration, or
enhance the nature of a procedure inside the organization. What advantages the
organization straightforwardly advantages the representative. Financial and different
prizes are being given to representatives for creating cost-investment funds or processICESoS 2016 - Proceedings Book 183

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enhancing thoughts, to support profitability and lessen truancy. Cash is successful
when it is specifically fixing to a representative’s thoughts or achievements. All things
considered, if not combined with other, non-money related inspirations, its spurring
impacts are fleeting. Further, fiscal motivations can demonstrate counterproductive if
not made accessible to all individuals from the association.
Other Incentives
Study after study has found that the best inspirations of laborers are non-money related.
Fiscal frameworks are lacking helpers, to a limited extent since desires frequently
surpass results and in light of the fact that uniqueness between salaried people
may separate instead of join workers. Demonstrated non-money related positive
inspirations foster cooperation and incorporate acknowledgment, obligation, and
headway. Administrators who perceive the “little wins” of representatives, advance
participatory situations, and treat workers with decency and admiration will observe
their representatives to be all the more exceptionally energetic. One organization’s
administrators conceptualized to think of 30 effective prizes that cost little or nothing
to actualize. The best compensates, for example, letters of recognition and time off
from work, improved individual satisfaction and sense of pride. Over the more drawn
out term, true acclaim and individual signals are much more powerful and
more sparing than recompenses of cash alone. At last, a project that consolidates
money related prize frameworks and fulfills inherent, self-realizing needs might be the
most strong worker spark.
Ilustration 1: Employee motivation principles

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Entirely separated from the advantage and good estimation of an unselfish way
to deal with regarding associates and representatives as individuals and regarding
human poise in all its structures , looks into and perception demonstrate that well
motivated workers are more gainful and innovative.
What is the stimulation of the employees?
Numerous managers still hold the old feeling that an employee will complete his
occupation constrainted by good and cash. Obviously, both are viable for pulling
the occupation off. Else they could complete it without productivity. It is set to trust
that capable work genuinely influence the venture’s proficiency. Despite what might
be expected, with a higher work excited, individuals can effectively perform work, in
order to upgrade the organization in this appreciation advantage. What we ought
to do is simply given each representative a chance to be keen on his work and stir his
excitement to make the organization’s advantages the entire upgrade.
The purported faculty consolation implies the enterprise invigorates from outside to
actuate the staff’s needs, longings and inspirations. Structure a particular objectives
and protect when the representative achieve his objective he remains a high spirits,
supportable positive state and discharges the boundless mechanical potential. The
mental studies demonstrate that individuals are spurred while they encounter some
unsatisfied needs or uncompleted objectives. In this way, the necessities or objectives,
can be either physical and material, or mental and otherworldly. As a general rule,
individuals’ interest is not single.
Workers are “trainable”- at one level, people are just creatures and the practices can
be comprehended as a progression of boost and reaction designs. At an extremely
fundamental level, we rehash practices that have worked for us in the past and neglect
to rehash practices that have not worked for us. This idea is called behaviorism and it
says that when representatives are compensated for good conduct, they will rehash
the conduct. In an awful occupation, the main compensate a representative gets
is a paycheck and he or she will do as meager as could reasonably be expected to
continue getting that remunerate.
In a great job, there are steady remunerates; even acclaim can be viewed as a
spurring compensate that supports great conduct.
An intriguing thing to note about behaviorism is that discipline is just used to
decrease conduct. In the event that you need any kind of conduct to expand, you
have to compensate the conduct, not rebuff a man for absence of it. For instance,
on the off chance that you need a worker to tidy up their range toward the end
of the movement, discipline for not cleaning won’t ingrain the conduct (despite
the fact that it may work for some time). On the off chance that you really need to
change conduct, you have to give a prize for cleaning the region. This doesn’t mean
you have to chase after your representative’s tossing treats throughout the day. The
prize can be, “when your zone is cleaned, you can go home”. In the event that
going home is remunerating, that will soon get to be connected with cleaning the
region. You would prefer not to get in the propensity for treating representatives like
pets, however it regards comprehend the essential way of human conduct and how
support functions.

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Employees need to feel engaged enormous conduct issues can come about because
of workers feeling weak in their parts. Feeling weak can show itself in various courses
with various workers; some will take a uninvolved forceful position, picking up force
by what they don’t do as opposed to what they do. Different workers may react
to sentiments of frailty by more forceful means, such as tattling and abusing the
organization. Still others may take out the sentiments on subordinates or even on their
clients.
5 ways to encourage employee behaviour through motivation
1. Adjusting individual financial interests to organization execution
It takes more doing at the most elevated administration levels than the rest. In any
case, impetus pay programs that give workers at all levels of an association an
opportunity to advantage when an organization succeeds can actually support
inspiration (accepting strong individual execution with the goal one should partake in
money related prizes).
2. Taking a real enthusiasm for the future way of a employee’s vocation
It does ponders for a worker’s state of mind to trust that a supervisor truly thinks about
where his or her profession is going. Tutoring, instructing, proposing extra preparing or
coursework
- these can be useful to workers, and very esteemed.
3. Taking a sincere enthusiasm for their work-life equalization
To the degree that administrators can offer some adaptability in timetables and to be
understanding about family duties, medical checkups et cetera – such affectability
can be enormously refreshing. Little motions regularly have a major effect.
4. Giving a purpose
Managers need to be ready to motivate its workers by giving them a reason. When
achieving that, they comprehend the vision better and can execute all the more
emphatically. What’s more, by comprehension their motivation and the reason for the
business, a worker is better ready to see how they fit into the 10,000 foot view.
5. Being Transparent
Trying to be exceptionally open with workers about what’s going on at the most
abnormal amount so there are no curve balls and everybody has an opportunity to
make inquiries and give input. The representatives need to feel incorporated into
major choices and focused on the bearing our organization takes. This has managed
inspiration and expanded organization faithfulness and pride.
Data
When it comes to demographic data, I found out that the percentage of males and
females are almost the same (51,06% of males). From the age point of view, the majority
was between 18 and 40 years old (57, 45%). Further on, i found out that the majority
have finished high school (34, 04%) and graduated from faculty (34, 75%). Looking at
income, the majority have an income between 801 and 1600 KM. (50, 35%). The most
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respondents in my research were married (54,61%). At the end, the biggest number of
respondents have working experience 10 or more years (35,71%). See Table 1.
Table 1: Demographic profile of respondents
Demographic profile of respondents
Categories

Gender

Age

Level of education
Status

Monthly income

Martial status

Working experience

Number (#)

Percentage (%)

Male

72

51,06

Female

69

48,96

18-40

81

57,45

41-60

57

40,34

61 or more

3

2,13

Elementary school or lower

2

1,42

1 - 3 grades of high school

9

6,38

Finished high school

48

34,04

1 - 3 years of faculty

19

13,48

Graduated

49

34,75

Master studies

10

7,09

Phd

4

2,84

Less than 800 KM

43

30,50

801 - 1600 KM

71

50,35

1601 – 2400 KM

20

14,18

2400 KM or more

2

1,42

Single

25

17,73

In relationship

30

21,28

Married

77

54,61

Divorced

6

4,26

Widowed

3

2,13

Less than 1 year

13

9,29

1 – 3 years

34

24,29

3- 5 years

20

14,29

5 – 10 years

23

16,43

10 or more years

50

35,71

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Average satisfaction among respondents is aroud 3,87 on scale from 1 to 5 and the
most frequent grade for satisfaction is 4 (mode). The lower standard deviation is the
more data points are centerd around the mean, in this case the standard deviation is
1,1 which means that the numbers in the range are clustered near mean. See Table 2.
Table 2: Average job satisfaction
I am satisfied with status in firm where I work.
Valid

141

Missing

0

Mean

3.87

Median

4.00

Mode

4

Std. Deviation

1.101

Minimum

0

Maximum

5

N

Average response in survey which respondents choose when it comes to equal
behaviour toward manager and employees processes is 3,82 on scale from 1 to 5
and the most frequent grade for satisfaction is 5 (mode). The standard deviation is 1,29
which means that the numbers in the range are clustered near mean, but less than
in previous example. For more
details, see Table 3.
Table 3: Fair treatment between manager and employees
The company where I work treats fairly when it comes to equal behaviour toward
manager and employees processes.
Valid
N

Missing

141
0

Mean

3.82

Median

4.00

Mode

5

Std. Deviation

1.291

Minimum

1

Maximum

5

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From Table 4 it can be seen that 31, 9% agree and 23, 4% of respondents strongly
agree that their company is constantly improving in employee motivation in order to
gain organisational
benefit.
Table 4: Effects of motivation on organisation
The company where I work is constantly improving in employee motivation in order
to gain organisational benefit.
Cumulative
Frequency

Percent

4

2.8

2.8

2.8

Disagree

23

16.3

16.3

19.1

I don’t know

36

25.5

25.5

44.7

45

31.9

31.9

76.6

33

23.4

23.4

100.0

141

100.0

100.0

Strongly disagree

Valid

Agree
Strongly agree
Total

Valid Percent

Percent

From the Table 5. we can see that 35, 5% agree and 17% of respondents strongly
agree that their companies are doing the right thing while controlling the
environment in which employees operate on a daily basis.
Table 5: Control of the environment
The company where I work is doing the right thing while controlling the environment
in which employees operate on a daily basis.
Valid

Cumulative

Frequency

Percent

Percent

Percent

6

4.3

4.3

4.3

Disagree

19

13.5

13.5

17.7

I don’t know

42

29.8

29.8

47.5

50

35.5

35.5

83.0

24

17.0

17.0

100.0

141

100.0

100.0

Strongly disagree

Agree
Valid

Strongly agree
Total

In Table 6. we can see that 37, 6% agree and 27% of respondents strongly agree that
their company rationally stimulate and motivate their employees in order to create
more productive business environment.

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Table 6: Stimulation and motivation of employees
The company where I work rationally stimulates and motivates their employees in
order to create more productive business environment.
Cumulative
Frequency

Percent

5

3.5

3.5

3.5

Disagree

17

12.1

12.1

15.6

I don’t know

28

19.9

19.9

35.5

53

37.6

37.6

73.0

38

27.0

27.0

100.0

141

100.0

100.0

Strongly disagree

Agree
Valid

Strongly agree
Total

Valid Percent

Percent

Conclusion
Employee engagement is drawing in a lot of enthusiasm from businesses over various
areas. In some regards it is an exceptionally old yearning – the craving by businesses
to discover approaches to expand representative inspiration and to win more duty
to the occupation and the association. In some ways it is “new” in that the connection
inside which engagement is being looked for is changed. One part of this distinction
is the more prominent punishment to be paid if specialists are less connected with
than the representatives of contenders, given the condition of worldwide rivalry and
the raising of the bar on productivity measures. A second perspective is that the
entire way of the significance of work and the guidelines for vocation relations have
moved and there is an open space concerning the character of the relationship to
work and to association which managers sense can be loaded with more advanced
methodologies.
In any case, there is motivation to stress over the absence of thoroughness that has,
to date, frequently portrayed much work in worker engagement. On the off chance
that we keep on referring to “engagement” without comprehension the potential
antagonistic results, the centre prerequisites of achievement, and the procedures
through which it must be executed, and on the off chance that we can’t concur
even to a reasonable meaning of what individuals should be occupied with doing
any other way at work (the drew ‘in what’ question), then engagement may simply be
one more ‘HR thing’ that is here for a brief span. On a positive note, there is presently
a more extensive cluster of estimation methods with which to evaluate patterns in
engagement and a related exhibit of ways to deal with impact some change. In this
manner, goal can all the more plausibly be deciphered enthusiastically.
Making a work environment with brilliant resolve and persuaded representatives is
a long haul venture, and should be installed inside the fabric of an organisation’s
every day operations. Profoundly energetic and connected with faculty are a colossal
advantage for any organisation.
Growing all around spurred employees prompts more fulfilled clients and higher deals;
this thus prompts more prominent employee inspiration and makes an idealistic circle.
Exceptionally energetic employees are liable to be locked in workers, willing to run
the additional mile with clients, and to remunerate their managers with dedication,
abnormal amounts of profitability, and more prominent development.
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Many economic theories recommend that independent from anyone else
proprietorship is unrealistic to enormously influence specialist exertion and execution.
Proprietorship must be consolidated with employee association and different
approaches that give labourers the ability to follow up on possession motivations
and the attitude to oppose the propensity to free ride. My examination of labourer
reported exertion crosswise over firms and of specialists inside two firms underpins these
contentions. I find critical contrasts in specialist evaluation of work exertion crosswise
over ESOP firms, demonstrating that even in firms with significant representative
possession, different components impact results. Relating specialist reported results
to their feeling of proprietorship and a file of HR arrangements demonstrates that
possession and HR approaches are both emphatically connected to worker reports of
working environment execution, which is itself identified with organization execution.
My analysis of employee’s reaction to colleagues who perform inadequately
demonstrates that specialists on employee contribution boards of trustees or who
generally report being included in setting objectives for their work gathering will
probably talk specifically with non-performing labourers and are less inclined to
do nothing. Thoughtfully, a comprehension of how representative proprietorship
functions requires a three-pronged examination of: (1) the motivators that possession
gives; (2) the participative instruments accessible to specialists to follow up on those
impetuses; and (3) motivators/corporate society that balances inclinations to free
ride. All organizations, whether representative possessed or not, need to consolidate
these three components to inspire labourers to execute admirably well. Representative
proprietorship gives an unmistakable answer for the impetus issue, however should at
present manage the investment and free-riding issues.
References
• Abadi, F. E., Jalilvand, M. R., Sharif, M., Salimi, G. A., &amp; Khanzadeh, S. A. (2011).
A Study of Influential Factors on Employees’ Motivation for Participating in the
In-Service Training Courses Based on Modified Expectancy Theory. International
Business and Management, 2 (1), 157-169.
• Ali, R., &amp; Ahmad, M. S., (2009). The Impact of Reward and Recognition Programs
on Employee’s Motivation and Satisfaction: An Empirical Study. International
Review of Business Research Papers, 5 (4), 270-279.
• Battisti, Pete. Reward to Motivate. Walls &amp; Ceilings. December 2005.
• Hohman, Kevin M. A Passion for Success: Employee buy in is the key. Do-It-Yourself
• Retailing. February 2006.
• Houran, J., &amp; Kefgen, K., Money and Employee Motivation. Retrieved May 10,
2016 from www.2020skills.com
• Jun, M., Cai, S., &amp; Shin, H. (2006). TQM practice in maquiladora: antecedents of
employee satisfaction and loyalty. Journal of Operations Management, 24, 791812.
• Rynes, S. L., Gerhart, B., &amp; Minette, K. A., (2004). The Importance of Pay in
employee Motivation: Discrepancies between What People say and what they
do. Human Resource Management, 43 (4), 381-394.
• Viorel, L., Aurel, M., Virgil, M. C., &amp; Stefania, P. R., Employees Motivation Theories
Developed at an International Level. Labor Management, JEL article code:M54:
Labor Management, 324-328.
• White, Carol-Ann. Expert’s View on Managing Demotivated Employees.
Personnel Today. 15, November 2005.

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                <text>Abstract: This paper begins with explanation of importance of the control management  in organisations and how controlling aspect of organisations plays an important role  in achieving organisational’s best interests and goals that are strategically planned.  Set of controls need to be implemented in order to decrease undesirable behavior  and to encourage desirable actions. Individuals don’t generally comprehend what  is anticipated from them nor how they can best perform their employments, as they  might do not have some essential capacity, preparing, or data. Also, individuals have  various inalienable perceptual and psychological predispositions, for example, a failure  to prepare new data ideally or to settle on reliable choices, and these inclinations  can decrease hierarchical viability. This paper suggests that the proper stimulation of  employees in terms of different types of rewarding can result in higher achievements,  both for the employee and the organisation.</text>
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                    <text>COMPARISON OF MACHINE LEARNING TECHNIQUES
IN PHISHING WEBSITE CLASSIFICATION
Adnan Hodžić
International Burch University
Bosnia and Herzegovina
adnan.hodzic@ibu.edu.ba
Jasmin Kevrić
International Burch University
Bosnia and Herzegovina
jasmin.kevric@ibu.edu.ba
Adem Karadag
Turkey
nuhadem@gmail.com
Abstract: Phishing is one among the luring strategies utilized by phishing artist in
the aim of abusing the personal details of unsuspected clients. Phishing website
is a counterfeit website with similar appearance, but changed destination. The
unsuspected client post their information thinking that these websites originate from
trusted financial institutions. New antiphishing techniques rise continuously, yet
phishers come with new strategy by breaking all the antiphishing mechanisms.
Hence there is a need for productive mechanism for the prediction of phishing
website. This paper described comparison in classification of phishing websites using
different Machine­learning algorithms. Random Forest (RF), C4.5, REP Tree, Decision
Stump, Hoeffding Tree, Rotation Forest and MLP were used to determine which
method provides the best results in phishing websites classification. All instances are
categorized as 1 for “Legitimate”, 0 for “Suspicious” and ­1 for “Phishy”. Results show
that RF with REP Tree show the best performance on this dataset for classification of
phishing websites.
Keywords: Machine Learning, Phishing Websites
Introduction
Internet is not only significant for individual users but also for online business organizations.
These organizations usually offer online trading(Liu &amp; Ye, 2003). Nevertheless, Internet­
users can be prone to different types of web­threats that can make financial
damages, identity theft, loss of private information, brand reputation damage and loss
of client’s trust in e­commerce and online banking. Therefore, Internet appropriateness
for commercial sales becomes doubtful.
Phishing websites is a semantic intrusion which targets the user instead of computer.
It is a fairly new Internet crime when compared to other forms, such as virus and
hacking. The phishing problem is a tough problem due to the fact that it is extremely
easy for an attacker to make a replica of a good website, which looks very authentic
to users.

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Phishing attacks usually aim to acquire confidential information like usernames,
passwords and financial IDs by tricking users. Phishing attacks typically start by sending
an email that appears to come from authentic company to victims requesting them
to update or validate their information by visiting a link within the email.
The idea is that bait is dropped out hoping that a user will take it and bite into it just
like the fish. Usually, bait is an instant messaging website or an e­mail, which will take the
user to hostile phishing websites(James, 2005).
The motivation behind this study is to make a strong and effective technique which
uses Data Mining algorithms and mechanisms to detect phishing websites. Associative
and classification algorithms can be very helpful in identifying Phishing websites. It
can give us answers about what the most important phishing website features and
indicators are and how they link to each other. Comparing between various Data
Mining classification and association systems and techniques is also a goal of this
study since there are only few investigations that compares different data mining
methods in predicting phishing websites.
Literature Review
Numerous methodologies are being implemented at present to classify phishing
websites.(Aburrous, Alamgir, Keshav, &amp; Fadi, 2009) suggests a method for intelligent
phishing detection using fuzzy data mining. In this study, e­banking phishing website
detection degree is achieved based on six attributes: URL &amp; Domain Identity, Security
and Encryption, Source Code and Java script, Page Style and Contents, Web Address
Bar, and Social Human Factor. Fuzzy logic and data mining algorithms are applied to
classify e­banking phishing websites.
(Basnet, Ram, Srinivas, &amp; Sung, 2008) adopts machine learning way for identifying
phishing attacks. Support vector machine, biased support vector machine and neural
network are used for the effective prediction of phishing e­mails. The objective of this
study is to classify phishing emails by combining basic features in phishing emails and
utilizing several machine learning algorithms for the classification process.
(Mohammad, Fadi, &amp; Lee, 2013) suggested an intelligent prototype for predicting
phishing attacks based on Artificial Neural Network. Same authors shed light on the
key features that classify phishing websites from real ones and evaluate how good
rule­based data mining classification methods are in detecting phishing websites and
which classification approach is proven to be more reliable (Mohammad, Lee, &amp; Fadi,
2014).
Methodology
● Dataset
Dataset used for the research is “Phishing Websites Data Set” (“UCI Machine Learning
Repository: Phishing Websites Data Set,” 2016). This dataset was gathered mainly
from: PhishTank archive, MillerSmiles archive, Google’s searching operators.

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The authors shed light on the key features that have been proven to be solid and efficient
in predicting phishing websites while proposing some new features, experimentally
assigning new rules to some well­known features and updating some other features.
The dataset is divided into 3 parts, training set and 2 test sets. The training set has 11055
and test sets have 2456 and 2670 instances. All instances are categorized as 1 for
“Legitimate”, 0 for “Suspicious” and 1
­ for “Phishy”.
Dataset phishing criteria is divided into 4 sections (Address Bar based Features,
Abnormal Based Features, HTML and JavaScript based Features and Domain
based Features) and it has 30 attributes.
Table 1: Phishing features
Features group

Features Factor Indicator
Using the IP Address
Long URL to Hide the Suspicious Part
Using URL Shortening Services “TinyURL”
URL’s having “@” Symbol
Redirecting using “//”
Adding Prefix or Suffix Separated by (­) to the Domain

Address Bar based Features

Sub Domain and Multi Sub Domains
HTTPS (Hyper Text Transfer Protocol with Secure Sockets
Layer)
Domain Registration Length
F avicon
Using Non­Standard Port
The Existence of “HTTPS” Token in the Domain Part of the
URL
Request URL
URL of Anchor
Links in &lt;Meta&gt;, &lt;Script&gt; and &lt;Link&gt; tags

Abnormal Based Features

Server Form Handler (SFH)
Submitting Information to Email
Abnormal URL
Website Forwarding

HTML and JavaScript based Features

Status Bar Customization
Disabling Right Click
Using Pop­up Window
IFrame Redirection
Age of Domain
DNS Record
Website Traffic

Domain based Features

PageRank
Google Index
Number of Links Pointing to Page
Statistical­Reports Based Feature

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● Algorithms
Several different machine learning algorithms were used for experiments.
1. Multilayer Perceptron (MLP)
Multilayer Perceptron is the most frequently used neural network classifier. MLP is a
neural network and a neural network can be described as an artificial neural network
which consists of a huge number of interconnected processing components known as
neurons that act as a microprocessor. It is a mathematical model for classification
of non­linear data into distinct classes. Multilayer Perceptron is the most popular and
frequently used neural network design (Bishop, 1995). The MLP is feed­forward network
architecture which involves two layers with one or more than one hidden layers; the
layers are named as the input layer, hidden layer, the output layer.
2. Random Forest
Random forests are a mixture of tree predictors where each tree depends on the
values of an arbitrary vector sampled individually and with the same allocation for
all trees in the forest. The generalization error for forests converges a.s. to a limit as
the amount of trees in the forest becomes great. The generalization error of a forest
of tree classifiers hangs on the strength of the individual trees in the forest and the
relationship between them (Breiman, 2001).
3. Decision Trees
Decision Tree Classification produces the output as a binary tree like construction
called a decision tree. A Decision Tree model includes rules to predict the target
variable. This algorithm scales well, even where there are changing numbers of
training examples and significant numbers of attributes in big databases.
a) J48
J48 algorithm is an implementation of the C4.5 decision tree algorithm. J48 uses the
greedy technique to induce decision trees for classification (Chen, Zheng, Lloyd,
Jordan, &amp; Brewer,
2004). A decision­tree model is built by examining training data and the model is used
to classify hidden data
b) Reduced­Error Pruning (REPTree)
REPTree is a quick decision tree learner. Constructs a decision/regression tree utilizing
data gain/variance and prunes it adopting reduced­error pruning (with backfitting).
REPTree only sorts values for numeric features once. Missing values are dealt with by
splitting the related instances into pieces (i.e. as in C4.5).
c) Decision Stump
Decision stump is an algorithm for building and using a decision stump. It is typically
used in combination with a boosting algorithm. Decision stump algorithm
does regression (mean­squared error) or classification (entropy). Missing is handled as
a separate value (“DecisionStump”, 2016).
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d) Hoeffding Tree
A Hoeffding tree (VFDT) is an incremental, anytime decision tree induction algorithm
that can learn from great data streams, supposing that the distribution generating
examples does not vary over time. Hoeffding trees uses the fact that a small sample
can often be adequate to choose a best splitting attribute. This idea is supported
by the Hoeffding bound, which quantifies the number of observations (Hulten, Geoff,
Laurie, &amp; Pedro, 2001).
4. Rotation Forest
Rotation Forest is an ensemble technique which trains L decision trees separately,
using a different set of obtained features for each tree. Rotation Forest (Rodriguez,
Kuncheva, &amp; Alonso, 2006) draws upon the Random Forest idea. The base classifiers
are also separately built decision trees, but in Rotation Forest every tree is trained
on the whole data set in a rotated feature space. While the tree learning algorithm
constructs the classification regions using hyperplanes parallel to the feature axes, a
small rotation of the axes may guide to a very different tree.
● Feature Ranking
Feature ranking was applied through WEKA software using Correlation Attribute
Evaluation(“CorrelationAttributeEval,” 2016). It evaluates the value of an attribute by
measuring the correlation (Pearson’s) between it and the class. Nominal attributes
are measured on a value by value basis by regarding each value as an indicator.
A general correlation for a nominal attribute is reached at via a weighted average.
We selected all attributes whose weight is above 0.1. Those are:
❏
❏
❏
❏
❏
❏
❏
❏
❏
❏
❏
❏

HTTPS
URL of Anchor
Adding Prefix or Suffix Separated by (­) to the Domain
DNS Record
Sub Domain and Multi Sub Domains
Request URL
Domain Registration Length
Server Form Handler (SFH)
Links in &lt;Meta&gt;, &lt;Script&gt; and &lt;Link&gt; tags
Google Index
Age of Domain
PageRank

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Experiments and Results
All experiments were conducted in WEKA tool (“Weka 3 ­Data Mining with Open
Source Machine Learning Software in Java,” 2016) which is an open source data
mining application created in JAVA at Waikato University.
Table 2: Full training set results
Classifier

Test 1

Test 2

MLP

85.5%

85%

Random Forest

85.7%

84.5%

C4.5

74.6%

73%

REPTree

88.4%

88%

Decision Stump

86.1%

87%

Hoeffding Tree

87.3%

88.4%

Rotation Forest (REP Tree)

89.1%

88.5%

Rotation Forest (Hoeffding Tree)

88%

84.6%

The results show that Rotation Forest algorithm with REP Tree as a classifier give
the best results for both test sets with 89.1% and 88.5% accuracy respectively. Other
classifiers were not far behind, except C4.5 with 74.6% and 73% for two test sets.
After doing the ranking features with Correlation Attribute Evaluation, we applied the
same classifiers. The results are very close to the ones with full training set. Surprisingly,
MLP results improved for both test sets to 89% and 86.4%. MLP is also the best
classifier for first test set with just 0.1% drop in comparison to Rotation Forest with REP
Tree results with the full training set. REP Tree was the best classifier for test set 2 with
87.6% correct classification.
The drop in correct classification after feature reduction is applied is 1.17%.

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Table 3: Reduced training set results
Classifier

Test 1

Test 2

MLP

89%

86.4%

Random Forest

81.8%

80.2%

C4.5

73.9%

73%

REPTree

87.1%

87.6%

Decision Stump

86.1%

87%

Hoeffding Tree

82.1%

83.4%

Rotation Forest (REP Tree)

88.9%

87%

Rotation Forest (Hoeffding Tree)

87.5%

84%

If we compare two result tables, we can see that Rotation Forest with REP Tree as
a classifier gives the overall best results with 88.37% correct classification, while MLP
outshines all other classifiers when feature reduction is applied.
Discussion
(Mohammad et al., 2014) conducted the similar feature selection where they
selected nine features (Request URL, Age of Domain, HTTPS and SSL, Website Traffic,
Long URL, Sub Domain and Multi Sub Domain, Adding prefix or Suffix Separated by (−)
to Domain, URL of Anchor and Using the IP Address). If we compare their selected
attributes with ours, we can see that we share 6 same features: Request URL, Age of
Domain, HTTPS and SSL, Sub Domain and Multi Sub Domain, Adding prefix or Suffix
Separated by (−) to Domain and URL of Anchor).
Moreover, all of the 30 features fall within 4 different feature groups: Address
Bar based Features, Abnormal Based Features, HTML and JavaScript based Features,
and Domain based Features. However, none of the 12 selected feature falls within
“HTML and JavaScript” based Features. This raises the question whether this group of
features is relevant in classification of phishing websites.
Conclusion
Phishing websites detection has gotten a colossal consideration by greater part of
the individuals as it serves to recognize the undesirable data and dangers. Hence,
the greater part of the analysts focuses in discovering the best classifier for recognizing
phishing websites.
This work models the phishing website prediction as a classification task and
presents the machine learning approach for predicting whether the given website
is legitimate website or phishing. Multilayer perceptron, Decision tree classifiers, and
Rotation Forest have been applied for training the prediction model. Training set
of 11055 and two test sets of 2456 and 2670 instances with 30 attributes have been
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prepared in order to facilitate training and implementation.
From the results it has been found that the Rotation Forest algorithm with REP
Tree as a classifier and MLP performs the best on a full training and on reduced set,
respectively. When training set was reduced from 30 attributes to 12, the overall results
for all classifiers dropped for 1.17%. In the meantime, MLP’s overall results increased
from 85.5% to 87.7%.
It is hoped that more interesting results will follow on further exploration of data.
References
• Liu, Jiming, and Yiming Ye. E­commerce Agents: Marketplace Solutions, Security
Issues, and Supply and Demand. Berlin: Springer, 2001. Print.
• Aburrous, M. R., Alamgir, H., Keshav, D., &amp; Fadi, T. (2009). Modelling Intelligent
Phishing Detection System for E­
banking Using Fuzzy Data Mining. In 2009
International Conference on CyberWorlds. http://doi.org/10.1109/cw.2009.43
• Basnet, R., Ram, B., Srinivas, M., &amp; Sung, A. H. (n.d.). Detection of Phishing
Attacks: A Machine Learning Approach. In Studies in Fuzziness and Soft
Computing (pp. 373–383).
• Bishop, C. M. (1995). Neural Networks for Pattern Recognition. Oxford University
Press. Breiman, L. (2001). Random Forests. Machine Learning, 45(1), 5–32.
• Chen, M., Zheng, A. X., Lloyd, J., Jordan, M. I., &amp; Brewer, E. (n.d.). Failure
diagnosis usingdecision trees. In International Conference on Autonomic
Computing, 2004. Proceedings. http://doi.org/10.1109/icac.2004.1301345
• CorrelationAttributeEval. (n.d.). Retrieved May 9, 2016, from http://weka.
sourceforge.net/doc.dev/weka/attributeSelection/CorrelationAttributeEval.
html
• DecisionStump. (n.d.). Retrieved May 9, 2016, from http://weka.sourceforge.net/
doc.dev/weka/classifiers/trees/DecisionStump.html
• Hulten, G., Geoff, H., Laurie, S., &amp; Pedro, D. (2001). Mining time­
changing
data streams. In Proceedings of the seventh ACM SIGKDD international
conference on Knowledge discovery and data mining ­KDD ’01. http://doi.
org/10.1145/502512.502529
• James, L. (2005). Phishing Exposed. Syngress.
• Liu, J., &amp; Ye, Y. (2003). E­Commerce Agents: Marketplace Solutions, Security
Issues, and Supply and Demand. Springer.
• Mohammad, R. M., Fadi, T., &amp; Lee, M. (2013). Predicting phishing websites based
on self­structuring neural network. Neural Computing &amp; Applications, 25(2), 443–
458.
• Mohammad, R. M., Lee, M., &amp; Fadi, T. (2014). Intelligent rule­
based phishing
websites classification. IET Information Security, 8(3), 153–160.
• Rodriguez, J. J., Kuncheva, L. I., &amp; Alonso, C. J. (2006). Rotation Forest: A New
Classifier
• Ensemble Method. IEEE Transactions on Pattern Analysis and Machine
Intelligence, 28(10), 1619–1630.
• UCI Machine Learning Repository: Phishing Websites Data Set. (n.d.). Retrieved
May 9, 2016, from https://archive.ics.uci.edu/ml/datasets/Phishing+Websites
• Weka 3 ­Data Mining with Open Source Machine Learning Software in Java.
(n.d.). Retrieved: May 9, 2016, from http://www.cs.waikato.ac.nz/ml/weka/

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�</text>
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Kevric, Jasmin
Karadag, Adem</text>
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                <text>Abstract: Phishing is one among the luring strategies utilized by phishing artist in  the aim of abusing the personal details of unsuspected clients. Phishing website  is a counterfeit website with similar appearance, but changed destination. The  unsuspected client post their information thinking that these websites originate from  trusted financial institutions. New antiphishing techniques rise continuously, yet  phishers come with new strategy by breaking all the antiphishing mechanisms.  Hence there is a need for productive mechanism for the prediction of phishing  website. This paper described comparison in classification of phishing websites using  different Machinelearning  algorithms. Random Forest (RF), C4.5, REP Tree, Decision  Stump, Hoeffding Tree, Rotation Forest and MLP were used to determine which  method provides the best results in phishing websites classification. All instances are  categorized as 1 for “Legitimate”, 0 for “Suspicious” and 1  for “Phishy”. Results show  that RF with REP Tree show the best performance on this dataset for classification of  phishing websites.</text>
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                    <text>USING DATABASE AUDIT FOR ANALYZING ON HISTORICAL DATA
Adnan Hodžić
International Burch University
Bosnia and Herzegovina
adnan.hodzic@ibu.edu.ba
Adem Karadag
Turkey
nuhadem@gmail.com
Abstract: Database auditing is one of the biggest issues in data security. Absence
of information auditing drives the business applications to the lost trail of business
procedures. To cope with auditing and in order to track operations and the actors of
those operations in time, we need historical data or temporary database. Legitimate
and exchange times are two important time-stamps in temporary database. In this
paper, we show the methods to handle database auditing in business exchange
operations, accurate times, and performers of the operations. These strategies
are separated in two sets; utilizing relational databases, and utilizing semi-structured
information.
Keywords: Database Audit, Historical Data
Introduction
It is very crucial that a company no matter how big is it maintains the security of its
information. Since there are many stealing of valuable data such as customers’ credit
card data, designs and maybe source codes, the data should be protected all the
time. Keeping safe your data is protecting its confidentiality, integrity, and availability.
To ensure the data security, there should be a security plan. Authentication and
administration can facilitate the security at a point (Mullins &amp; Craig, 2002). However,
there is a need to keep log files and check them separately from the database.
Thus database audit was introduced to inspect the trail maintenance. Data servers
help to create a database audit policy to protect the database safe. In this way,
user entries can be controlled. There will be some techniques showing how to make
database auditing depend on historical data. This paper divided into 4 parts. In part 2
and 3, there is literature review of historical data and auditing. The outline of auditing
of database was described in some ways. We used a relational database (Grad, 2013)
to represent the row, column based and log-file auditing strategies.
Database Auditing
Database auditing includes inspecting a database to control and view the actions of
database users. In this way, auditor can see the manipulations, corruptions or glitches
on the data. Database audit also refers to a professional database auditing resolutiongiving chance to track and inspect of any database activity involving accessing,
login, protection breaches, user activities, insert-delete-change the data. Recently, to
supply accurate data auditing a framework has been introduced in respect to data
retention strategies. (Lu &amp; Miklau, 2009) Under retention restriction a formula applied
to audit data in the protected history. In this way database audit would be more
accurate.
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It is important to detect changes that are deviates from standard. To differentiate
the normal behaviors on the data and have better results in audit, data mining
techniques are generally applied. This method can only detect the static actions of
the user. This disadvantage can be affected by tracking all activities of user in an
data audit system. As a result, anomaly detection method was introduced to model
the normal behavior of the user. (Park &amp; Lee, 2008) In this way normal behaviors can
be easily differentiated from suspicious ones.
To teach database security and auditing and make the students have better
understanding about it, hands –on lab studies are set (Luebbers, Grimmer, &amp;
Jarke, 2003) In these studies various database scenario are set to integrate theories
of database protection into practices.
Historical Data
Historical data is the information outlining activity, conditions and trends in a company’s
past database. Historical data is often archived, and may be held in non-volatile,
secondary storage. Historical data can be useful in helping to predict the future of a
company and a market, as when conducting predictive analyses.
Table 1: Operational Student Table Referenced By Student-History Table For RowBased Auditing
Student Number

Name

Birth

Adress

Registration Date

Fee

445

Zeynep

10.10.1988

Ankara

15.01.2008

2400

822

Mahmut

12.09.1990

Istanbul

01.09.2010

2600

544

Ayşe

15.05.1991

Istanbul

01.09.2011

2600

It is very significant to detect who made the changes like insertion of a new data,
data manipulation or deletion on the database. In this way, a good data audit can
be retrieved. The time and the user is important issue to analyze the modification of
data. When was the action happened can be answered by valid and transaction
times. In a study it is mentioned that valid and transaction times should assure no
data loss. (Bhargava &amp; Gadia, 1993)
Arranging Historical Data For Auditing On Relational Database
There are some ways to design historical data in a relational database (Margaret
Rouse, 2015) like separated tables for recording past data and transaction log files.
The idea of arranging separated tables for each relational database table is easy
way to track to changes for each item. With both strategies there is no change on
the original data tables. There are 3 ways that we represent here to supply historical
data for auditing database. They are auditing on a row level, column level and logtable.
Database Audit on a Row Level
Our original relational tables stay same but we create a separate table for each table
to apply data audit. Operational “Student” table as shown in Table 1 supplies the
current data of each student for operations. There are 2 kinds of data type in this table;
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static and operational data. Static data stays same or rarely change like Student
Number, Registration date or Name. Historical or operational data continuously can
be updated like address of the student. Static query, which is always used, already
stays same to call the data from “Student”. Table 2 is an auditing table that includes
all students’ data in the operational table. Two time intervenes needed for valid times.
We need to know the beginning and ending time to sustain the life cycle of the data.
Besides the valid time, we acquire to have operation type to diminish the complexity
of comparison among histories of the same data and the user to make him responsible
from the action.
History of “Student” table is shown in Table 2. It can be seen from history table that Ali
Oz has been a student since 01.09.2005. The user Mustafa updated his fee 2 times by
increasing by $100 each and updated address by changing it from Istanbul to Adana.
Ali has finished the school and his record deleted from the Student table by Semih.
Ahmet moved from Hatay to Ankara on 23.09.2008 and his record terminated on
January 2009 by Mustafa. Zeynep’s fee was increased by $100 by Mustafa. Finally,
Semih added two new students Mahmut and Ayşe to the Student table.
Table 2: Operational Student Table Referenced By Student-History Table
For Row-Based Auditing
Student
Number

Name

Birth

Address

966

Ali

21.04.1986

Istanbul

966

Ali

21.04.1987

966

Ali

855

Regist.
Date

Fee

Begin

End

O
p

User

01.09.2005

2300

01.09.2005

01.09.2007

I

Mustafa

Adana

01.09.2005

2300

01.09.2007

U

Mustafa

21.04.1988

Adana

01.09.2005

2450

01.09.2007

23.06.2008

D

Semih

Ahmet

11.05.1986

Hatay

01.09.2006

2350

21.09.2007

01.09.2008

I

Semih

855

Ahmet

11.05.1986

Ankara

01.09.2006

2350

23.09.2008

15.01.2009

D

Mustafa

445

Zeynep

10.10.1988

Ankara

15.01.2008

2300

15.01.2008

15.06.2010

I

Mustafa

445

Zeynep

10.10.1988

Ankara

15.01.2008

2400

15.01.2008

U

Mustafa

822

Mahmut

12.09.1990

Istanbul

01.09.2010

2600

01.09.2010

I

Semih

544

Ayşe

15.05.1991

Istanbul

01.09.2011

2600

01.09.2011

I

Semih

Operational table and audit table records are identical. Data is repeated in different
rows but this is kept for the sake of historical query.
Database audit on a row level has some advantages and drawbacks. It is easier
to apply auditing. When the user wants to insert, update or delete something from
the operation table, the program can simply copy the all value in the record into
the historical table. Besides, the end column should be updated with the operation.
This operation can be achieved by the database as used in (Yang, 2009) article.
Drawbacks can be mentioned that redundancy makes the system complicated. Also,
calling historical data is needed to the comparison between operational table and
auditing table by using recursive query.
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SELECT S1.fee, MINS, MAXS, S1.USER, OPERATION FROM Student_HISTORY_R S1,
( SELECT S2.fee, MIN(S2.begin) MINS, MAX(S2.end) MAXS
FROM Student_HISTORY_R S2
WHERE Student Number = 966 GROUP BY fee) S3 WHERE S1.fee = S3.fee
Database Audit on Column Level
Column level audit is not including redundant data as seen in the row level audit. This
historical table does not contain static data like birth date and registration date. The
auditing table just sustains the changed data except primary key like student number.
This is required to save the data in the operational table. Student history in Table 3
keeps just the changed data and it is less redundant than the Table 2. The student
number 966 Ali moved from Istanbul to Adana on 01.09.2007 got raised fee from
2300 to 2450 on
01.09.2007. Selecting not-null value on a particular auditing column in SELECT
statement would display only the actual change. For example,
SELECT fee, begin, end, USER, OPERATION FROM Student_HISTORY_C
WHERE Student Number = 966 AND fee IS NOT NULL
The query displays the auditing of Ali’s fee. Comparing with row-based auditing on
the same query, the SELECT statement is much less complex.
Each record in column-based auditing table cannot contain more than one
value of historical data because of the uncertainty of end time of each auditing data.
Table 3: Student_History_C Table Using Column-Based Auditing
Student Number

Address

966
966

Begin

End

Operation

User

Istanbul

01.09.2005

01.09.2007

I

Mustafa

Adana

01.09.2007

U

Mustafa

966

Fee

2450

01.09.2007

23.06.2008

D

Semih

855

Hatay

21.09.2007

01.09.2008

I

Semih

855

Ankara

23.09.2008

15.01.2009

D

Mustafa

445

Ankara

2300

15.01.2008

15.06.2010

I

Mustafa

2400

15.01.2008

U

Mustafa

445
822

Istanbul

2600

01.09.2010

I

Semih

544

Istanbul

2600

01.09.2011

I

Semih

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Since it is less complicated column level audit is faster. Less disk space is used also.
However, many NULL values would cause other issues when writing queries
Auditing on Log Table
A log table that tracks changes to a system are also referred audit as it gives a bunch
of information like user, data, time of execution that can be used to audit a
system. Relational Database Management Systems (RDBMS)’s like audit option
like in DB2 (IBM Knowledge Center, 2015), SQL (Stankovic, 2016) and ORACLE Servers
(Stackowiak, Bales, &amp; Greenwald, 2004) and facilitate database administrators to
sustain an audit trail (Logging, Auditing, and Monitoring the Directory) and saved it in
a log file. However, log tables are not keeping the finished time to program. To prevent
this, there may be two ways.
Column Based Log Audit Tables for Operation Logs
We need to isolate auditing log data from the operational data. To do this, we
make additional table for each auditing column. For instance, if ADDRESS and FEE
columns in the STUDENT table are auditing columns, we make ADDRESS and FEE tables
for auditing purposes as appeared in Table 4 and Table 5. There are some advantages
about this way. First, it decreases the amount of auditing data and it makes it easier to
analyze the tables. However, the number of independent tables may increase.
Table 4: Audit Log Table For Address
PK

Student Number

Adress

Begin

End

1

966

Istanbul

01.09.2005

01.09.2007

2

966

Adana

01.09.2007

3

855

Hatay

21.09.2007

4

855

23.09.2008

5

822

Istanbul

6

544

Istanbul

OP

User

I

Mustafa

U

Mustafa

01.09.2008

I

Semih

15.01.2009

D

Mustafa

01.09.2010

I

Semih

01.09.2011

I

Semih

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Table 5: Audit Log Table For Fee
PK

Student Number

Fee

Begin

1

966

2300

01.09.2007

2

966

2450

01.09.2007

3

445

2300

15.01.2008

4

445

2400

5

822

6

544

End

Op

User

U

Mustafa

23.06.2008

D

Semih

15.06.2010

I

Mustafa

15.01.2008

U

Mustafa

2600

01.09.2010

I

Semih

2600

01.09.2011

I

Semih

One Log Audit Table for Operation Logs
To join audit data into one spot, we coordinate each auditing column from all
operational tables into one single auditing log table. The audit log table makes out
of name of table and column, Student ID of the record in the operational table,
changed value, begin time, operation that causes the change and name of user who
controls this data.
Case of single audit log table of the database containing Student and Faculty
tables is appeared in the Table 6. All changes made on the tables is built into the
single audit log table. A solitary insertion of Student number 966 into Student table
makes the insertion into audit log table two times; one log record for ADDRESS
and another for Fee if Student table has two auditing columns. Upgrading on an
auditing trait will embed an auditing record into the log table. You can see same
action like in insertion; deletion of a record will be logged twice into audit log table
if there should be an occurrence of two auditing columns, for example, deletion of
Student 966 in Table 6.
Table 6: One Audit Log Table For Every Table; Student And Faculty In Database
PK

Student
Number

Table

Column

Value

Begin

1

966

Student

Address

Adana

01.09.2007

2

966

Student

Fee

2450

4

855

Student

Address

Hatay

5

855

Student

Fee

6

445

Student

7

445

8
9

Op

User

I

Mustafa

23.06.2008

D

Mustafa

21.09.2007

01.09.2008

I

Semih

2350

23.09.2008

15.01.2009

D

Semih

Address

Ankara

15.01.2008

15.06.2010

I

Mustafa

Student

Fee

2300

15.01.2008

I

Mustafa

445

Student

Fee

2400

01.09.2010

U

Semih

822

Student

Address

Istanbul

01.09.2010

I

Semih

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�Regional Economic Development: Entrepreneurship and Innovation
10

822

Student

Fee

2600

01.09.2010

I

Mustafa

11

544

Student

Address

Istanbul

01.09.2011

I

Mustafa

12

544

Student

Fee

2600

01.09.2011

I

Semih

13

221

Faculty

Manager

108

01.01.2012

I

Semih

14

103

Faculty

Manager

120

21.06.2013

U

Mustafa

Audit log table is expansive if there are numerous auditing columns from various
tables. Separating the data in columns and having a solitary audit log table for every
subsystem are suggested. Both methodologies require additional handling for each
operation at the databases, particularly, the auditing data. Of course, database
motors have as of now controlled log tables. With this additional handling, the general
framework will be slowed down.
Conclusion
Operation tables and auditing tables should be apart from each other. In this way
database engine could be much faster in running the auditing query when we compare
a table includes both operational and auditing data. Overhead of checking which
partition will be used against the query is added to execution time. Also, database
administrator would manage the database management system easier.
There are many options for auditing database. Some solutions are appropriate for
relational databases. On the other hand, marketing databases are mostly using semistructured databases.
Database auditing is one of the crucial issue for a company to maintain its’ not
only security-related concerns but also performance and reliability. Monitoring and
recording of selected user database actions determine the future of the company’s
business. Overall, security and reliability of the data can be sustained by a good
database auditing method
References
• Bhargava, G., &amp; Gadia, S. K. (1993). Relational Database Systems with Zero
Information Loss. 5 (1), 76- 87.
• Grad, B. (2013). Relational Database Management Systems: The Business
Explosion. IEEE Annals of the History of Computing archive , 35 (2), 8-9.
• IBM Knowledge Center. (2015, January 15). Retrieved April 30, 2016, from ibm.
com: http://www.ibm.com/support/knowledgecenter/#!/SSEPGG_8.2.0/
welcome.html
• Lu, W., &amp; Miklau, G. (2009). Auditing a Database Under Retention Restrictions.
IEEE Inter. Conf. on Data Eng. (pp. 42-53). ICDE.
• Luebbers, D., Grimmer, U., &amp; Jarke, M. (2003). ystematic Development of Data
Mining- Based Data Quality Tools. proc. of the 29th VLDB Conference, (pp. 548
- 559). Berlin.
• Margaret Rouse. (2015). Relational database management systems (RDBMS).
Retrieved April 5, 2016, from TechTaregt: http://searchsqlserver.techtarget.com/
definition/relational-database-management-system
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�International Conference on Economic and Social Studies (ICESoS’16)
• Mullins, &amp; Craig. (2002). Database administration: the complete guide to
practices and procedures. Addison-Wesley.
• Park, N. H., &amp; Lee, W. S. (2008). Anomaly Detection over Clustering Multidimensional Transactional Audit Streams. IEEE International Workshop on
Semantic Computing and Applications (pp. 78-80). IWSCE.
• Stackowiak, R., Bales, D., &amp; Greenwald, R. (2004, August 26). Oracle Docs.
Retrieved April 30, 2016, from docs.oracle.com: http://download.oracle.com/
docs/cd/B14099_19/idmanage.1012/b14082/logging.htm#i126963
• Stankovic, I. (2016, April 5). SQL Server Audit (Database Engine). Retrieved April
30, 2016, from msdn.microsoft.com: https://msdn.microsoft.com/en- us/en%20
us/library/cc280386.aspx
• Yang, L. (2009). Teaching Database Security and Auditing. SIGCSE, (pp. 241-245).

290 ICESoS 2016 - Proceedings Book

�</text>
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Karadag, Adem</text>
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                <text>Abstract: Database auditing is one of the biggest issues in data security. Absence  of information auditing drives the business applications to the lost trail of business  procedures. To cope with auditing and in order to track operations and the actors of  those operations in time, we need historical data or temporary database. Legitimate  and exchange times are two important time-stamps in temporary database. In this  paper, we show the methods to handle database auditing in business exchange  operations, accurate times, and performers of the operations. These strategies  are separated in two sets; utilizing relational databases, and utilizing semi-structured  information.</text>
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                    <text>THE EFFECTS OF FAMILY AND NURSERY COOPERATION
IN THE NORTH SANDZAK REGION
Zehra Hasanović
International University of Novi Pazar
Serbia
zehra.hasanovic@live.com
Summary: For normal growth and development of a child, particular, is cooperation of
preschool institution (nursery, infant nursery) and family (parents). Better cooperation
of these two institutions, the way of harmonization educational influence with individual
and group contacts are opened. Objectives of this cooperation is better informing to
stay of children in family and preschool institution was more substantial. Results of this
research will be support to better solving of these problems, and it will open possibilities
for getting acquainted all protagonists of this process with possibilities and perspectives
for building strong connections and relations between family (parents) and preschool
institutions (preschool teachers). The research on theme “The effects of family and
nursery cooperation in the North Sandzak region” ,was realized in preschool institutions
on the North Sandzak region (Novi Pazar, Sjenica, Tutin, Prijepolje). In the research
participated 140 examinees, 80 parents of the children attending preschool institution
and 60 preschool teachers who are employees of preschool institutions.
Key words: cooperation, family, nursery, child, partnership
Introduction
In order to achieve a direct cooperation, special responsibility is on teachers, (but
also on preschool teachers, psychologists, social workers and medical personnel). The
same responsibility in the process of establishing good cooperation between families
and preschools is on parents who are obliged, among other things, to make preschool
teachers familiar about the status and activities of the child in the family, about the
conditions of child’s life and work, the abilities and possibilities of its development in
the family. Good and bad opportunities in the family are often the cause of the child’s
special features in behavior which is a clear sign that the child needs the support and
assistance. Parents will provide the necessary information to the preschool teachers in
order to avoid the possibility of insincere or imagined children’s stories about the real
situation in the family. Thus, parents and teachers together are obliged to exchange
opinions about the child and his behavior, in order to overcome inappropriate
behavior of a child. Parents and teachers will communicate during individual parentteacher meetings, visits to the parental home, and through adequate educational
seminars and forums. The most common form of cooperation of the family (parents)
and preschools (nursery schools) is individual informing that takes place during the
meetings of preschool teachers and parents when they meet each other in person
and exchange the necessary information and agree on methods and contents of the
joint work of each of these institutions.

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With the cooperation, both sides are getting close to each other, they talk, they learn
and create a joint strategy with the aim of better growth and development of the child.
The teacher and parents on both sides gain experience based on the experiences of
the other. Preschools should work on a constant conversations with the family of a
child who goes to preschool, which will mean a lot for a child.
The teacher will look for reasons and initiate a visit to the child’s home, during occassions
such as illness or family member, the enlargement of the family and so on. When visiting
the home of the child, teacher will have the opportunity to get to know the conditions
in which the child resides and develops, and finally meet the child’s family.
In the overall life and work (content) of the preschools, the relationship (cooperation)
between the preschools and schools is significant in order for a child to have less painful
transition from preschool to school environment.
The continuous monitoring of the child’s vertical development is developing and
strengthening cooperation between preschool teachers and teachers of the class
teaching school the child will attend after their stay in preschool. It can be direct or
indirect.
First, a direct cooperation between preschools and schools needs to be realized,
and then the level of cooperation reduces down to preschool teachers and school
teachers who will take over the child out of preschool in the next year. The cooperation
is achieved in a way that school teachers organize joint visits to old school educational
groups and share their experiences about the problems that are common. On the
other hand, school teachers can organize visits to preschools (nursery schools) with
the aim of exchanging experiences on issues of common interest for children who are
students of the school, and previously stayed in the preschool.
With such cooperation, preschool teachers acquire the necessary experience to
contribute to their quality of work, and on the other hand, teachers in schools get to
know children better, as well as the forms and methods of work in preschools.
Society, community, and especially parents expect from educational institutions for
children of preschool age to be open to the educational environment, including in
its scope of work of all the factors of society who show interest, and family as well.
Therefore, we believe that cooperation (partnership) of the preschools and family is
very important in order to achieve, above all, unified educational influence in the way
of the planned program content. In the large part of their daily activities, child remains
within the family that leaves a strong influence on its development. The influence of
the family does not stop regardless of the absence of the family, and its presence
remains in the preschool upbringing and educational institutions.
The importance of cooperation between the family and preschool institutions
Society, community, and especially parents, expect from educational institutions for
education of children of preschool age to be open to the educational environment,
including in its scope of work of all the factors of society who show interest, and family
as well. Therefore, we believe that cooperation (partnership) of the preschools and
family is very important in order to achieve, above all, unified educational influence
in the way of the planned program content. In the large part of their daily activities,
child remains within the family that leaves a strong influence on its development. The
influence of the family does not stop regardless of the absence of the family, and its
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�Regional Economic Development: Entrepreneurship and Innovation
presence remains in the preschool upbringing and educational institutions.
How much success we will have in the upbringing of the child largely depends on
the compliance of corrective actions of the families and preschool institutions. Noncompliance and non-cooperation of the two institutions (family and preschools) can
result in a lack of proper development of the child and the inability to set the society
goals. Only joint action, working together of families and preschools can result in a
positive outcome recognized in the substantial achievements of preschool education.
Upbringing activity in preschools must not be a substitute for family, but should stand for
continuity in the upbringing of the child. Educational work in the family should provide
support to the family and the two environments should have unique requirements that
will be put in front of a child. In order to prevent the upbringing imbalance, the two
institutions must cooperate directly.
Preschool institution is more organized than family, more comprehensive and more
professional. Programming work and expertise of educational staff is a characteristic
of education of children in preschool institutions. But the family certainly achieves a
particular impact on preschool institution. It is therefore important to introduce the
family (parents) with the program content, content, goals and objectives and the
overall possibilities of educational work in preschool, so that parents can be able to
define their goals. Family (parents) in different ways can provide help and support to
preschool in the realization of the planned program content. For Stevanovic (2001), this
help can be identified in familiarizing teachers with the “basic terms of temperament
and habits of the child, interpreting its cultural, civilizational and value judgments that
they want to convey to the child, suggest program content, assist in the development
of appropriate teaching materials and directly participate in the implementation of
certain program content. “ (Stevanovic, 2001, p. 137)
The ability of teachers to ensure cooperation with parents of the children who go to
preschool and to earn the trust of parents as a way of mutual understanding is of a
particular importance. Kamenov (1999) considers that “parents have more benefits
from cooperation with the preschool institution if they are not prone to get involved in
its life and work, and even if they get involved, their presence can create the problem
to the preschool teacher, because he\she has to share the attention between the
children he\she is primarily responsible for, and parents who need help in order to
successfully manage within the terms of preschool institutions “(Woodhead, 1979.
According to E. Kamenovo 1999)
According to Omerovic, successful cooperation of parents and teachers is “contributed
by the human qualities which every preschool teacher should possess, ability to grasp
the deeper meaning, empathy and tolerance. Since preschool institution is the first
one with which parents establish cooperation to ensure proper upbringing of their
child, it is one more reason for its successful functioning“.
Research methodology
The base of the realization of the object in this study is the attitudes of parents and
preschool teachers regarding the parental cooperation with the preschool in the
North Sandzak. Thus, the subject of this study is to research, analyze and to present the
following views:
a) The views of parents about the communication of parents and preschool
teachers, about the need to exchange information about the child with respect
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to gender, age and place of residence, on the participation of parents at
parent-teacher conferences, their participation in deciding important issues of
preschool, all in regards of their gender, age and place of residence.
b) The views of preschool teachers regarding the communication of parents and
preschool teachers, about the need to exchange information about the child, on
the participation of parents at parent-teacher conferences, their participation
in deciding important issues of preschool, all in regards of their gender, age and
place of residence.
The main hypothesis: There is no statistically significant difference in the perception of
parents and preschool teachers to parental cooperation with the preschools within the
area of the North Sandzak.
Research Techniques
The techniques used in this research are:
-

Analysis of the pedagogical documentation
Interviewing
Scaling
Statistical analysis of the data. The software package SPSS 16.0 (Statiscical
Package of Social Sciences-for Windows).

Research Instruments
During this study a questionnaire and Likert five-point scale assessment were used.
The questionnaire contains closed questions with multiple choice, from which we see
gender, age, educational background and work experience, and with the scale of
assessment we got answers that led us to the factors of cooperation of the family and
preschool (nursery schools), communication of parents and preschool teachers, ability
to provide good information for parents, participation in parent-teacher conferences,
parental participation in the activities of the preschool, as well as issues that are
involved because of the insufficient cooperation of teachers and parents.
The sample
The sample comprised 60 teachers from preschools (nursery schools) from the
municipalities of Novi Pazar, Sjenica, Tutin, Prijepolje, and 80 parents of children in
preschools (nursery schools) from the territory of the same municipalities.
Analyis and interpretation of the research results
Checking the reliability of the scale according to the assessment of parents, from
the 7 indicators of communication of the parents with preschool Table 1 Cronbach’s
coeffici ALPHA = 0.751, indicates a good reliability and internal approval of the scale
for this sample of respondents, regardless of measuring gauge having less than 10
items. The average value of the correlation between pairs ofthe value of the scale is
0.39 (optimum between 0.20 and 0.40).

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Table 1: Measures of central tendency, variability and distribution of the frequency
features of communication of parents with preschool teacher.
1

2

3

4

5

Indicator

N

M

SD

)%(

)%(

)%(

)%(

)%(

KRSU1

80

4,59

74,

2,60

0,00

0,00

31,20

66,20

KRSU2

80

4,46

75,

0,00

3,80

3,80

35,00

57,40

KRSU3

80

4,64

51,

0,00

0,00

1,20

33,80

65,00

KRSU4

80

4,64

53,

0,00

0,00

2,60

31,20

66,20

KRSU5

80

4,58

50,

0,00

0,00

0,00

42,50

57,50

KRSU6

80

3,79

1,36

8,80

13,80

10,00

25,00

42,40

KRSU7

80

4,02

1,07

5,00

5,00

10,00

42,50

37,50

A calculated arithmetic mean (M) of all indicators of 4.39 indicates that the
communication of parents with preschool teachers, as assessed by parents, is very
important. The value of the standard deviation (SD) of 0.78 indicates that the scattering
around the arithmetic mean is very little, as confirmed by the coefficient of variation
(CV) of 17.77 and thus confirms a very good homogeneity of the results for this sample
of respondents.
With the analysis of the results in Table 1 we can see that parents respond mainly with
4 and 5 (agree and strongly agree), while two parents (2.60%) did not agree with this
assertion. Therefore, we conclude that the respondents (parents) in the vast majority
believe that the teacher is always ready to listen to parents and that parents can talk
openly with a preschool teacher about the child.
The analysis of the results in Table 1 shows that parents mostly responded with the
answer given under number 5 (strongly agree -57.40%), therefore most of them are
satisfied with informing on the progress of the child by teachers, 35.00% agree, while
3.80 % of parents had no opinion (neutral), and 3.80% of parents do not agree with
this assertion. Therefore, we conclude that respondents (parents) mostly believe that
parents are kept continually informed of the progress of their child.
The analysis of the results in Table 1 shows that parents mostly gave an answer under
number 5 (strongly agree) (65.00%), 33.80% of parents agree with this assertion, a
small number of parents (1.20%) is neutral (no opinion) on topics related to their child.
Therefore, we conclude that parents respect the opinion of teachers on topics related
to their child.
The analysis of the results in Table 1 shows that most of the parents answered with
number 5 (66.20%), 31.20% of them agree, 2.60% is neutral. Therefore, we conclude
that parents mostly believe that the teacher is ready to listen to parents and to talk to
them openly.

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The analysis of the results in Table 1 shows that most parents answered with number 5
(57.50%), 42.50% of them agree with this assertion. Therefore, we conclude that parents
mostly believe that the teacher respects the opinion of the parents of the child.
The analysis of the results in Table 1 shows that the majority of parents (42.40%) totally
agree that they preschool teacher calls them only when a problem arises, 25.00% of
them agree, 10.00% is neutral, 13.80% disagree and 8.80% of them do not at all agree
that the preschool teacher contacts them only when a problem occurs. Therefore,
we conclude that the majority of respondents believe that the preschool teacher
contacts them only when a problem occurs.
The analysis of the results in Table 1 shows that the majority of parents (42.50%) agree
that preschool teacher sees them as partners, 37.50% fully agree, 10.00% of the
parents is neutral (no opinion), 5.00% disagrees and 5.00% do not at all agree that the
preschool teacher sees them as partners. Therefore, we conclude that the majority of
respondents believe that the preschool teacher sees parents as partners.
T-test
Table 2: Communication of the parents with the preschool teacher

Parameters

KRSUZ

gender

N

M

SD

M

23

4,31

50,

Ž

57

4,42

54,

Razl. M

-,11

F

.Sig

.t-value

.Sig

,156

,694

-,826

,411

The value of t = -, 826 and its significance Sig. = 411 show that there is no statistically
significant difference between the attitudes of parents in regards to their gender in the
perceptions of communication of the parents and preschool teachers. So, based on
the results we conclude that the sub-hypotheses confirmes that there is no statistically
significant difference, as estimated by the parents, regarding the communication of
parents and teachers in regards to gender, age and education level.
ANOVA
Table 3: The views of parents about the communication with the preschool
teacher –F-test
Parameter

N

df

F

.Sig

Communication

80

3

2,646

,055

The value of F-test and its significance (Sig.) show that there is no statistically significant
difference between the parents in terms of age.

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Table 4: The views of parents on communicating with the preschool teacher comparing significance
AGE

MD

SE

.SIG

-,756*

,370

,045

-,958*

,376

,013

-,905*

,418

,034

,756*

,370

,045

36-45

-,202

,125

,109

46-55

-,149

,223

,505

,958*

,376

,013

,202

,125

,109

26-35

18-25

36-45
46-55
18-25

18-25

26-35

36-45

35 2646-55

,053

,231

,820

,905*

,418

,034

26-35

,149

,223

,505

36-45

-,053

,231

,820

18-25

46-55

Note: The level of significance from 0,05
* - there is a statistically significant difference at the level of p &lt; 0,05

Based on the results from the Table 4 we can see that there are significant differences
between the age groups of 18-25 years and 26-35 years, between 18-25 and 3645 years, and between 18-25 and 46-55 years when it comes to communication of
parents with the preschool teacher. The difference between the other age groups
was not statistically significant. Thus, we can conclude that sub-hypotheses is partially
confirmed, saying that there is no statistically significant difference, as estimated by
the parents, in the communication of parents and teachers with respect to gender,
age and education level
Table 5: F-test in regards to the level of education
Parameter

N

Df

F

.Sig

Communication

80

4

,704

,592

With the analysis of Table 5 we can see that there is no statistically significant difference
between respondents according to education level when it comes to the first subhypotheses.

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Table 6: Comparing the significance in regards to the level of education
LEVEL OF EDUCATION

MD

SE

.SIG

,146

,176

,410

Higher

,007

,283

,980

Faculty

-,023

,191

,906

MA and PHD

,464

,407

,257

-,146

,176

,410

Higher

-,138

,253

,586

Faculty

-,168

,142

,239

MA and PHD

,319

,386

,412

-,007

,283

,980

Secondary

,138

,253

,586

Higher

-,030

,264

,910

MA and PHD

,457

,445

,308

,023

,191

,906

Secondary

,168

,142

,239

Higher

,030

,264

,910

MA and PHD

,487

,393

,219

-,464

,407

,257

Secondary

-,319

,386

,412

Higher

-,457

,445

,308

Faculty

-,487

,393

,219

Primary

Secondary

Higher

Faculty

MA and PHD

Secondary

Primary

Primary

Primary

Primary

Note: The level of significance from 0,05

On the basis of the results obtained, we can conclude that there is no statistically
significant difference between the examinees in regards to the level of education
when it comes to communication of parents with the preschool teachers and thus
confirmed the third part of the first sub-hypotheses that there is no statistically significant
difference, as estimated by the parents, about the communication between parents
and teachers with regard to gender, age and place of residence.
Based on the results of research, we can conclude that the sub-hypotheses is
confirmed that there is no statistically significant difference, as estimated by the
parents, about the communication of parents and teachers with respect to gender,
age and education level.

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Conclusion
Cooperation and communication of the family (parents) and preschool institutions is
very important. This opens the way of harmonizing the educational impact of individual
and group contacts. Preschool teachers have a big responsibility in performing a direct
cooperation with parents. There are, of course, preschool teachers, psychologists,
social workers and doctors. Preschool teachers and school departments inform parents
(family) on special preferences (and talents) of their children, as well as about the
unexpected change of behavior because of the known or unknown causes. Events
in the family are often the cause of the child’s special features in behavior which is a
clear sign that the child needs the support and assistance.
Parents will provide the necessary information to preschool teachers in order to avoid
the possibility of insincere or imagined children’s stories about the real situation in the
family.
So on the basis of the results we can conclude that the main hypothesis of this
research is partly confirmed and it says: There is no statistically significant difference
in the perception of parents and preschool teachers to parental cooperation with the
preschools in the North Sandzak.
Bibliography
• Bašić, J., Hudina, B., Koler-Trbović, N., Žižak, A. (2005): Integralna metoda, Aliea,
Zagreb.
• Brajša, P. (2003.), Roditelji i djeca, Glas Koncila, Zagreb
• Einon, D. (1999). Učenje rano. Oznaku Knjige. ISBN: 0816040141
• Gudjon, H. (1994) Pedagogija temeljena znanja (93-107; 143-160). Educa. Zagreb
• Lew, A.&amp; Bettner, B. (1996) A roditelja vodič za razumijevanje i motiviranje djece.
Sheffield, Velika Britanija: Connexions Press. (ISBN: 0962484180).
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• Ivic, I.(1969). Razvoj saznajnih funkcija u predškolskom periodu, Pedagogija,
Beograd.
• Kamenov, E.(2006): Vaspitno-obrazovni rad u pripremnoj grupi dečjeg vrtića,
Dragon, Novi Sad. Sally
• Kamenov, E.(1987). Predškolska pedagogija, Knjiga I. Beograd: Zavod za
uđbenike i nastavna sredstva
• Milanović, M. (1997) Pomozimo im rasti. MOZS. Zagreb
• Mitrović, D. (1981). Predškolska pedagogija. Sarajevo: Svjetlost.
• Omerović, M. i drugi. (2009). Predškolska pedagogija, Ofset, Tuzla.
• Selimović, H., Rodić, N. i Selimović, N. (2013). Metodologija istraživanja, Edukacijski
fakultet, Travnik
• Seligman, M.(2005) Optimistično dijete. Zagreb. IEP
• Stevanović, M. (2001). Predškolska pedagogija, knjiga I. Tuzla: Denfas.
• Stojaković, P. (1999). Taksonomija vaspitno-obrazovnih ciljeva u kognitivnom
području i njen značaj za efikasniju individualizaciju učenja i nastave. U knjizi:
Interaktivno učenje I. Banja Luka:Ministarstvo prosvjete I UNICEF. 119.
• Suzić, N. (2005). Pedagogija za XXI vijek. Banja Luka: TT-Centar.129.
• Suzić, N. (2006). Uvod u predškolsku padagogiju i metodiku, Banja Luka:
XBS.202140.
• Prodanović, T., Ničković, R. (1980): Didaktika, Beograd, Zavod za izdavanje
udžbenika.
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                <text>THE EFFECTS OF FAMILY AND NURSERY COOPERATION  IN THE NORTH SANDZAK REGION</text>
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                <text>Summary: For normal growth and development of a child, particular, is cooperation of  preschool institution (nursery, infant nursery) and family (parents). Better cooperation  of these two institutions, the way of harmonization educational influence with individual  and group contacts are opened. Objectives of this cooperation is better informing to  stay of children in family and preschool institution was more substantial. Results of this  research will be support to better solving of these problems, and it will open possibilities  for getting acquainted all protagonists of this process with possibilities and perspectives  for building strong connections and relations between family (parents) and preschool  institutions (preschool teachers). The research on theme “The effects of family and  nursery cooperation in the North Sandzak region” ,was realized in preschool institutions  on the North Sandzak region (Novi Pazar, Sjenica, Tutin, Prijepolje). In the research  participated 140 examinees, 80 parents of the children attending preschool institution  and 60 preschool teachers who are employees of preschool institutions.</text>
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                <text>Fahrenheit 451 is a dystopian novel by Ray Bradbury published in 1953. It is regarded as one of his best work. When examining Fahrenheit 451 as a piece of dystopian fiction, a definition for the term “dystopia” is required. In Merriam Webster dictionary, the term “dystopia” is defined as “an imaginary place where people lead dehumanized and often fearful lives. Dystopia is often used as an antonym of “utopia”, a perfect world often imagined existing in the future. A Dystopia, therefore, is a terrible place. Accordingly, one of the major themes of the novel is “censorship”. Owing and reading books are forbidden and thought to be unnecessary. Members of society focus only on entertainment, mostly watching T.V, immediate gratification and speeding through life. Compared to the situation of our society today, the similarities can easily be seen. Perhaps reading books aren’t still forbidden but the importance of reading is fading away gradually and thought to be unnecessary and boring especially by most young generations whose only concern is social networks. The principal objective of this paper is to explain some ideas that work as social criticism in the novel. It will further explain how Bradbury criticizes society, what messages the characters give and  then unfold what is being criticized in the future is actually very similar to what exists in our world today. The entire paper will give an effective explanation of social criticism of the novel by comparing the social criticism of the novel to other dystopian novels such as George Orwell’s “1984”.    Keywords: Social criticism, Fahrenheit 451, censorship, dystopia</text>
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                    <text>BENEFIT ANALYSIS OF A DEVELOPING MARKETS STOCK EXCHANGE
MERGERS: CASE OF A BORSA ISTANBUL AND
SARAJEVO STOCK EXCHANGE
Sanel Halilbegovic
International Burch University
Bosnia and Herzegovina
sanel.halilbegovic@ibu.edu.ba
Abstract: Whether due to mentality or the lack of investment ‘culture’, but people in
the Balkans have certain repulsion towards investing in financial instruments offered by
the local exchanges. Based on the public opinion one can conclude that most of the
people are reluctant to invest in the financial instruments because they can’t rely on
the trustworthiness and credibility of the local exchanges, due to corruption scandals,
misconduct and wrongdoings that happened in the recent history. Since its inception,
Sarajevo Stock Exchange has been suffering from extremely low volume and poor
investment liquidity that in the end resulted with choppiness and overall instability in
the market. Turkey’s main stock exchange, Borsa Istanbul, which is 80 times larger
than SASE, has openly expressed interest in direct cooperation with Sarajevo Stock
Exchange and that strategic move can certainly reduce or even eliminate problems
local investors face.
This study examines the effect of benefits and costs of the cooperation between Borsa
Istanbul and Sarajevo Stock Exchange (SASE). Multiple facets of the benefits and costs
are examined and their effect on the macro and micro scale. Macro effects of the
raising stake of Borsa Istanbul in SASE include effects on government, municipality and
overall economic level, while micro effect is the direct effect to the ‘end-consumer’,
a small investor.
The secondary data will be used in analysis of benefits to costs with the side by side
comparison and eventual derivation of the Benefit/Cost ratio (BCR) that will test the
hypothesis that benefits highly outweigh the costs in this cooperation.
The research shows that raising the stake of Borsa Istanbul in SASE will bring a new level
of professionalism and trust in a corruption and unprofessionalism ridden SASE. In
addition Borsa Istanbul will open new market horizons to investors from Bosnia and as
an outcome we should see and increase in market liquidity, trading volume and even
the BDP of both countries.
Keywords: Emerging stock markets, cross listing, stock market merger
JEL Classification: F15, F62, G15, G24
Introduction
At its inception in late 90’s, Sarajevo Stock Exchange (SASE) has been showing signs
of prosperity and acceptance in the investors’ circles. However, due to ample
irregularities, corruption scandals and an overall lethargy in trading volume, SASE has
been slowing down since early 2000’s. In the recent years stock exchange unions
became the trend in an emerging markets, which is a result of globalization and
deregulation on the world level. This process started in late 1990’s following the process
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of converting the stock exchanges from nonprofit, usually member owned organizations
into for profit organizations that are owned by the state and corporations. In late
1990’s European stock exchanges experienced significant changes such as several
mergers and acquisitions, changes in trading systems and ownership structures, and
the most significant increased number of quoted companies. One of the most famous
mergers happened in 2000 when Belgian, French, Dutch and Portuguese exchanges
have merged. From these four stock exchanges Euronext was created. In this way
these four exchanges have increased their market share and became competitive
to the European largest stock exchange, London Stock Exchange. Stock exchange
mergers have various effects among which is market efficiency as the most important
one. Studies have shown that the merger outcomes depend on the size of the stock
exchange. This implies that the degree of market efficiency is higher for the merger
between small stock exchanges because the smaller the stock exchange, higher the
growth potential. However, there are certain issues that should be considered such
as regulatory issue. Regulations can be internal, that require compliance with rules of
stock exchange, or external that require compliance with the rules of regulatory body
on state or international level.
Following or better yet lagging on these global trends, Borsa Istanbul Stock Exchange
(BIST), which is Turkey’s only exchange, in 2011 has acquired 5% of Sarajevo Stock
Exchange (SASE) which is owned by Bosnian brokerage houses. In January 2015 it
bought additional shares and increased its stake to more than 30%. The purpose of this
paper is to explain the possible benefits of the Borsa Istanbul stake in Sarajevo Stock
exchange.
Literature Review
According to the research of Prof. Dr. Ulf Nielsen (University of California), the main
benefit of stock exchange merger is the stock liquidity that follows the merger. Simply
said, there are more market participants and more potential investors. There is also a
smaller gap or a spread between bid and ask which is again the result of the liquidity
and more participants competing on the exchange. There are always investors willing
to buy the security for a given price and issuer or dealer willing to sell the security for
that price. Market is also becoming more efficient due to lower information and other
non-monetary transactions cost. Liquidity of the security is measured by turnover.
Turnover represents number of shares that are traded relative to the number of
shares outstanding. If the merger is international, meaning that the stock exchanges
are located in two different countries, it increases the investor’s base. Stocks are
accessible to the investors in both countries. Companies benefit from listing on both,
domestic and foreign market. Following the increased trading volume, exchanges
should increase their investment in new technologies that have the ability to satisfy
the demands of sophisticated investors (Philips, Faseruk, Glew, 2014). Thanks to the
increased volume the stock exchanges will experience the economies of scale, and
the cost of the investment will spread over the larger volume of financial products.
Furthermore internationally diversified market is likely to introduce new financial and
trading instruments to the stock exchanges.
Besides the liquidity and capital flow, market efficiency is the most important outcome
of the stock exchange merger. Degree of market efficiency depends of the country’s
level of development, size, geographical diversification and industrial diversification
(Charles, Darne, Kim, Redor, 2014). As a result of the increased efficiency the average
trading fees decreases, the bid-ask spread also decreases, trading volume increases
and the volatility of large cap securities decreases. However, the merger does not
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�Regional Economic Development: Entrepreneurship and Innovation
affect all stock markets in the same way as it was mentioned before. Efficient market
hypothesis (Samuelson, 1965), states that price fully reflects all available all relevant
information. In the inefficient market further prices are highly unpredictable. Market
efficiency is especially an issue in the developing markets. So, the fact that exchange
merger contributes to the market efficiency lead us to the conclusion that the merger
has higher impact on the developing market than on the already developed and
efficient market.
Stock market mergers and acquisitions contribute to the decreasing costs of a
transaction through the economies of scale that will attract new investors to participate
in new stock exchange markets or platforms with higher trading volume and much
better liquidity (McAndrews and Stefanadis, 2002). Stock exchange mergers will also
improve liquidity with increasing trading volume but decreasing transaction costs
(Neilsson, 2009). Many companies may benefit from alliances because of better price
efficiency when new information becomes more available (Werner and Kleidon, 1996).
The are many factors that affect the stock exchange success. Some of them include
financial regulation quality, corporate structure for stock exchange demutualization
and cross-membership agreement (Dorodnykh, 2013). A trading amount influences
much the success of a stock market acquisition or merger, a greater stock exchange
or some with a larger number of domestic firms could indicate maybe less success
(Dorodnykh, 2013; 2014). On the other side, lower stock exchange participation could
improve performance, and also, provide some credibility as well as reliability for higher
stock exchange partners (Maciulis et al., 2007; Hasan et al., 2012). The trading with less
volume may also experience lower integration - it’s happened because of complex
financial regulations as well as restrictions on foreign investors. Also, geo distances
or levels of merger do not necessarily translate into a raising in stock exchange
interdependence that maybe will improve stock exchange performance (Nielsson,
2007). Some bigger companies may obtain higher liquidity or trading volume from the
stock exchange mergers, and can reduce costs of the transaction to improve market
efficiency (Nielsson, 2009).
Hypothesis and Methodology
Given the introduction an organically derived hypothesis emerges:
“The cooperation and a partial merger of SASE and Borsa Istanbul is highly beneficial
to all stakeholders in each market – from investors, over companies in the market and
both countries’ governments”
Since the full scope of the merger and its benefits hasn’t happen as of yet, this research
with this hypothesis will basically serve as a base starting point of the future researches,
once the entire program materializes and once the measurable data becomes
available.
The methodology used in this research is of a hybrid qualitative nature. This paper will
have a descriptive research design with prediction based narratology. Since there
is a very small amount of primary and secondary data on this topic, the research will
mainly focus on the possible outcomes of the cooperation between two exchanges
and the best case scenario analysis that could definitely be a starting point for the
future researches on this particular topic.

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Data Analysis and Discussion
As previously said, Sarajevo stock exchange suffers from a chronic condition of a very
low trading volume, high instability and a persistent choppiness in the market. At its
inception SASE has established the first market index called SASX10 which is comprised
of 10 largest companies by the market capitalization (table 1).
Table 1: List of companies in SASX-10

Source: www.sase.ba
Combined, those 10 companies have an average share price of 22.46BAM and a
14,386,000 shares for a grand total of BAM 323million. (table 2).
Table 2: SASX-10 companies and respective prices and shares outstanding

Source: Author’s analysis
For the purposes of this research the focus will be on the above listed companies and
the benefits of the stock market mergers will be pertaining to those 10 companies.
The benefits of the mergers between stock markets and especially when the emerging
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markets are in question are numerous. In this research the benefits will be split into two
major groups
-

Benefits to investors
Benefits to companies and governments

Benefits to investors
In today’s world of expanding globalization and loosening of borders, investors from
all countries generally have it much easier to trade and invest into foreign markets.
Benefits to investors are probably the largest portion of benefits among the 3 types
of benefits and since the market doesn’t exist without investors these benefits are
definitely the most important ones.
Investors will have a wider variety of investments to choose from and have a better
chance to create a customized portfolio that suits a specific investor. For example an
investor on SASE can mainly choose between companies in real sector such as banks,
power and gas producing companies, pharmaceutical companies, telecom etc,
but by having Turkish companies cross listed to SASE, investors in BiH could have an
access to companies in other niches such as service, IT, automotive and many others.
Investors would benefit from an improvement in quality and availability of information.
Every company that is a subject to cross listing into other exchanges will have to adapt
and adhere to new corporate governances as well as state/government regulations.
That new set of rules will benefit the investor as it would be almost impossible for a
company to fabricate and window-dress the accounting and other legal information
across markets. Improvement in the information flow and quality will even attract
more investors who were previously reluctant to investing due to corruption in the
companies and markets. Another side benefit to the investors would be a fact that
investors would enjoy better protection from companies’ malpractice due to more
stringent and strict rules that would be enforced to cross listed firms. One of the
most important benefits to investors in the case of cross listing is the liquidity of the
market. As previously noted SASE has been suffering the chronic low trading volume
that hurts investors since low volume adds to the negatively affected beta (β) and
overall instability in the market prices. Table 3 and Table 4 shows the rapid fall in share
turnover which is the total number of shares during a period divided by the average
number of shares outstanding for the period. Obviously this ratio needs to be as high
as possible which is quite opposite in case of SASE.
Table 3: Share turnover of SASX-10 companies in %

Source: www.sase.ba
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Table 4: Share turnover of SASX-10 companies in BAM

Source: www.sase.ba
With firms from both exchanges having IPO in the cooperating market there will be
an additional shares available for investors in foreign markets and with more investors
in the play, the supply and demand will stabilize without having abrupt shifts to either
side, hence lowering the choppiness in the market, hence lowering the firm’s β. Also
due to development of more efficient marketplace investors on both ends can expect
narrowing of the price spreads and better efficiency in the stock pricing and therefore
having lower chance for arbitrage and abuse of the market itself.
Benefits to companies and governments
While benefits for investors are ample and many, the companies and governments
of both countries will also benefit from the cooperation, cross listing and merger of
the two exchanges. One of the biggest benefits to the companies in both markets
is that the companies will be able to do the second initial public offering (IPO) in the
cross listed country, hence issuing new shares, resulting in a radical increase in firm’s
market capitalization. With an increase in market capitalization the overall volume of
traded stocks will also increase fatherly increasing the traded shares turnover. Using
only a modest and conservative increase in number of shares by 20% the results in the
turnover are very apparent as shown in Table 5.

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Table 5: SASX-10 companies new turnover after merger of exchanges

Source: author’s analysis
Of course by issuing new shares of stock the companies would have to adhere by the
local rules and regulations and other stipulations by security and exchange commission
that would in the end benefit the investor but also have a secondary benefit to the
company because the company will have a better or more realistic view into its own
situation. The above concept of turnover didn’t take in effect another huge benefit to
the cross listed company and that is the effect on the price of the stock. Companies
will experience some sort of a price discovery where the pricing of stocks become
much more efficient than in an isolated or stand-alone markets. Chances are that if
the volume and efficiency of the pricing increases, the companies will show up on the
professional analysts radar as well as the mutual fund managers which will even more
increase the recognition of the company, resulting in the probable increase in stock
price.
With the existing historic ties between Bosnia and Herzegovina and Turkey and the
recent interest in other trades and trade agreements between Turkey and BiH, the
companies will benefit from an increase in brand recognition in a new market.
Increase of a brand recognition may not be easily quantifiable but we can be certain
that it will have an effect on the stock prices as investors, especially small investors are
most likely to invest into firms that they have the previous knowledge of.
In this entire benefit scheme the governments of both countries are included too. Each
country’s government will surely benefit on multiple factors but the main factor is the
economic stability and flow of capital. With an increase in companies’ price stability
comes stability in the entire sector(s) as well as the stability in the macroeconomic
aspects. This resulting stability in the economy may result in an improved credit rating
not only for the companies but for governments as well, therefore decreasing a cost of
capital to the benefit of all. As these firms attract additional investors the flow of capital
will also improve that will in effect improve the situation for all the participants in the
economic chain, while at the same time improving the general living and economic
conditions in the country.

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The government will also surely benefit by an increase of taxable income both on
an individual and corporate level and another potential benefit would be that the
cooperation between Borsa Istanbul and SASE can serve as an example and as a
basis for all the future cooperation between Balkan exchanges. In recent economic
conferences one can see that the common denominator of economic growth in
Balkan countries is cooperation and unity, with more local exchanges cooperating
the benefits for all stakeholders would multiply even more.
Findings
From this research it becomes clearly apparent that benefits of the cooperation of
the emerging stock market such as SASE with an already developed market such as
Borsa Istanbul, are many. The research has shown that all of involved parties and
stakeholders are benefiting from this merger.
Hence, the hypothesis “The cooperation and a partial merger of SASE and Borsa
Istanbul is highly beneficial to all stakeholders in each market – from investors, over
companies in the market and both countries’ governments” is confirmed. The natural
question arises from this research and that is, what are the costs and what does the
cost benefit analysis says about the merger of exchanges but in all reality the benefits
are so abundant that not only do they cover the costs but they far exceed them.
Although the benefits are plentiful there are some important costs and those are mostly
pertaining to the companies and not to investors or governments. The companies, in
order to reap all the benefits listed in this research, would need to invest certain capital
into investment bank(s) that would organize an additional IPO, also the companies
would have to pay the cross-listing fee to the exchanges, although this fee could
be reciprocally removed with the prior agreement between exchanges. Another
important cost to companies would be an additional time and funds spent in order to
conform to the local laws and rules as well as an additional costs for another layer of
auditing, but all in all the benefits on the macro as well as micro scale are apparently
very much abundant, so it can be concluded that the benefit cost ratio, although not
mathematically calculable, tilts benefits scale by far.
Conclusion
In conclusion, this research has clearly showed that the main obstacle of this merger is
that of a will of directors of exchanges and sooner they start the procedure, sooner the
Turkish and Bosnian companies, investors and governments can start gaining from the
benefits listed. Also this merger can definitely serve as a breeding ground for future
co-ops among other ex-Yugoslav or Balkan exchanges that suffer from the same
problems as SASE. In all reality the sky is really the limit of the benefits that come out of
this merger as it will not only generate value added benefits but also sizeable capital
gains for all stakeholders involved.
As with any research, especially since this merger is still in the inception phase, this
research can serve as a starting point for any future researches on any topic pertaining
to the merger of SASE and Borsa Istanbul. Hopefully generations to come will realize
that the power is in unity on all levels, especially the economic one.
References
• Chan, K.C., Gup, B.E., Pan, M.S., 1997. International stock market efficiency and
integration: A study of eighteen nations. J. Bus. Financ. Account. 24 (6), 803-813.
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• Charles, A., Darne, O., Kim, J. H., &amp; Redor, E. (2014). Stock Exchange Mergers and
Market Efficiency. HAL.
• Dorodnykh, E., 2013. What drives stock exchange integration? Int. J. Econ. Sci.
Appl. Res. 6 (2), 47-79.
• Dorodnykh, E., 2014. Determinants of stock exchange integration: evidence in
worldwide perspective. J. Econ. Stud. 41 (2), 292-316.
• Exchange, S. S. (2016, March 11). SASE. Retrieved from http://www.sase.ba/v1/
en-us/
• Fama, E.F., 1965. The behavior of stock-market prices. J. Bus., 34-105.
• Fama, E.F., 1970. Efficient capital markets: a review of theory and empirical work.
J. Financ. 25 (2), 383-417.
• Fama, E.F., French, K.R., 1988. Permanent and temporary components of stock
prices. J. Polit. Econ. 96 (2), 246-273.
• Griffin, J.M., Kelly, P.J., Nardari, F., 2010. Do market efficiency measures yield
correct inferences? A comparison of developed and emerging markets. Rev.
Financ. Stud. 23 (8), 3225-3277.
• Halilbegovic, S., Dzanic, E., &amp; Alijagic, M. (2015). Berzansko Poslovanje. Cazin:
Grafis d.o.o.
• Hasanhodzic, J., Lo, A.W., Viola, E., 2011. A computational view of market
efficiency. Quant. Financ. 11 (7), 1043-1050.
• Kim, J.H., Shamsuddin, A., 2008. Are Asian stock markets efficient? Evidence from
new multiple variance ratio tests. J. Empir. Financ. 15 (3), 518-532.
• Kim, J., Yoo, S.S., 2009. Market liberalization and foreign equity portfolio selection
in Korea. J. of Multi. Fin. Manag. 19(3), 206-220.
• Mačiulis N., Lazauskaitė, V., Bengtsson, E., 2007. Evaluating performance of
Nordic and Baltic stock exchange. Balt. J. Mgmt. 2 (2), 140-153.
• Nielsson, U. (2007). Stock Exchange Merger and Liquidity. Columbia University.
Columbia University.
• Nielsson, U., 2007. Interdependence of Nordic and Baltic stock markets. Balt. J.
Econ. 6 (2), 9-27.
• Nielsson, U., 2009. Stock exchange merger and liquidity: The case of Euronext. J.
Financ. Markets 12 (2), 229-267.
• Werner, I.M., Kleidon, A.W., 1996. UK and US trading of British cross-listed stocks:
an intraday analysis of market integration. Rev. Financ. Stud. 9 (2), 619-664.
• Zhao, T., 2012. Firm size, information acquisition and price efficiency. Quant.
Financ. 12, 1599-1614.
Online references
• ‘Bosnian stocks offered on Borsa Istanbul’, Retrieved from: http://www.
worldbulletin.net/haber/151404/bosnian-stocks-offered-on-borsa-istanbul,
March 10, 2016
• ‘Turkish Borsa Istanbul raises its stake in Bosnian peer’, Retrieved from: http://
www.reuters.com/article/bosnia-exchange-turkey-idUSL6N0US27M20150113
March 10, 2016
• ‘Početak godine potopio berzanske indekse u BiH’, Retrieved from: http://www.
frontal.ba/novost/82314/-pocetak-godine-potopio-berzanske-indekse-u-bih,
March 10, 2016
• ‘Share Turnover’, Retrieved from: http://www.investopedia.com/terms/s/
shareturnover.asp#ixzz42Xm44pU4 , March 10, 2016
• http://www.sase.ba/v1
• http://www.borsaistanbul.com/
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                <text>BENEFIT ANALYSIS OF A DEVELOPING MARKETS STOCK EXCHANGE  MERGERS: CASE OF A BORSA ISTANBUL AND  SARAJEVO STOCK EXCHANGE</text>
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                <text>Abstract: Whether due to mentality or the lack of investment ‘culture’, but people in  the Balkans have certain repulsion towards investing in financial instruments offered by  the local exchanges. Based on the public opinion one can conclude that most of the  people are reluctant to invest in the financial instruments because they can’t rely on  the trustworthiness and credibility of the local exchanges, due to corruption scandals,  misconduct and wrongdoings that happened in the recent history. Since its inception,  Sarajevo Stock Exchange has been suffering from extremely low volume and poor  investment liquidity that in the end resulted with choppiness and overall instability in  the market. Turkey’s main stock exchange, Borsa Istanbul, which is 80 times larger  than SASE, has openly expressed interest in direct cooperation with Sarajevo Stock  Exchange and that strategic move can certainly reduce or even eliminate problems  local investors face.  This study examines the effect of benefits and costs of the cooperation between Borsa  Istanbul and Sarajevo Stock Exchange (SASE). Multiple facets of the benefits and costs  are examined and their effect on the macro and micro scale. Macro effects of the  raising stake of Borsa Istanbul in SASE include effects on government, municipality and  overall economic level, while micro effect is the direct effect to the ‘end-consumer’,  a small investor.  The secondary data will be used in analysis of benefits to costs with the side by side  comparison and eventual derivation of the Benefit/Cost ratio (BCR) that will test the  hypothesis that benefits highly outweigh the costs in this cooperation.  The research shows that raising the stake of Borsa Istanbul in SASE will bring a new level  of professionalism and trust in a corruption and unprofessionalism ridden SASE. In  addition Borsa Istanbul will open new market horizons to investors from Bosnia and as  an outcome we should see and increase in market liquidity, trading volume and even  the BDP of both countries.</text>
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                    <text>BEHAVIORAL FINANCE PERSPECTIVE ON MANAGERIAL DECISION MAKING
UNDER RISK IN COMMERCIAL BANKS
Amra Halaba
International Burch University
Bosnia and Herzegovina
amrahalaba@yahoo.com
Ali Coşkun
International Burch University
Bosnia and Herzegovina
ali.coskun@ibu.edu.ba
Abstract: Decision making is the most important and the most difficult task that
managers perform. On the other side they are most of the time confronted with risk
and uncertainty, especially in banking industry. Objective of this study is to examine
how managers of commercial banks performs this task, by putting it in the perspective
of the newest findings from Behavioral finance field. Behavioral finance is based on
premise that decision makers behave less than fully rational. Due to their deeply rooted
human nature managers are prone to make decisions based on subjective evaluation
of available options, relative to certain reference point and to current state of wealth,
and also according to their personal interests which may contradict banks`, industry`s
and social welfare`s. Specifically, this study explores role of heuristics, biases and
intuition in decision making, through concise review of existing literature. Importance
of the study is in a fact that commercial banks are simultaneously the most important
industry for country`s economic development and stability and the most submissive
industry to the risk. Owing to systematic nature of risk generally in financial markets, any
irregularity in one country`s banking industry will eventually reflect on other countries
and is able to make ground for crisis. Study will contribute to better understanding of
managerial perception of risk and their behavior under risk, which is primarily useful
for architects of banks` corporate governance and banks` regulative. As we will see,
setting identical option in two different frames leads to different decisions, this opens
up possibilities to construct an environment in such a manner that decision makers are
naturally led to make decisions that are in the best interest of all stakeholders involved.
Keywords: Behavioral Finance, Decision Making, Risk in Banking, Commercial Banking
1. Introduction
While literature is overwhelmed with analysis of risk taking behavior by managers in
commercial banking, which mainly look at relationship between risk and some other
significant variables such as size or ownership structure (García-Marco &amp; RoblesFernández, 2008) there lacks analysis that takes into consideration factors of managers`
behavior – acting individually and in groups.
Mainstream economists argue that economic agents are rational utility maximizers
who hold constant preferences and all together create efficient markets. However,
such postulate is invalid, since irrationality of economic agents was recognized a long
time ago, even by Adam Smith. (Santos &amp; Chen, 2009)
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Not only that this postulate is incorrect in theory, but is troublesome for practitioners,
specifically banks` owners and stakeholders, banking regulative bodies, and public
in general. So, basic purpose of this research is to expand the view on managerial
behavior in commercial banks, especially under risk environment.
Hillson (2014) notes that risk management process which does not cover findings
from human behavior sciences, in its foundation is condemned to produce less than
optimal outcomes. For banking industry it is a must to include soft behavioral factors in
risk management processes, which are at least as relevant as statistics.
Markets and therefore decision making settings are characterized with complexity,
uncertainty and risk (Krohling &amp; Souza, 2012), which is especially relevant when it comes
to banking industry. Banks act as society`s integrator, since these are institutions that
come in relationship with almost all citizens and all businesses (Marous, 2015).
Banks hold highest ratios in market capitalizations of any country, are subject to illiquidity
risks, and most importantly the risk they impose is of systematic nature. Turbulences in
one bank spread to whole banking industry in the country, therefore weakening its
whole financial system. (Shen &amp; Chih, 2005)
Shen and Chih (2005) note also that one of sources of risk in banks is its asset structure,
which is difficult to recognize and therefore to prevent.
This risk is, author suggest, imposed by managers, since they are the ones who make
final decisions on bank`s asset structure. Therefore, specific field covered by this
research is behavioral corporate finance, which aims to provide insights into what
drives managers in their decision making processes.
Authors of the research suggest that introduction of behavioral factors in risk
management process can seriously improve its efficiency and therefore contribute
not only to business success of banks individually, but to increase of the overall social
welfare. Research will provide insights into ways that managers make decisions, which
is especially important under overwhelming risky settings. It is authors` suggestion that
only by better understanding of the true nature and true behavior of managers in real
situations, academicians and practitioners can better form bank`s internal structure
and hierarchical relationships, as well as banking industry`s regulations. Following this
assumption, study contributes to better understanding of bank`s executives, which
is beneficial mainly to regulators of bank`s internal organization and regulators of
banking industry.
Research provides literature review of previous research on the given topic. Firstly,
authors give introduction into field of behavioral corporate finance, which is followed
with discussion on decision making processes and risk in banking industry. Third part is
dedicated to implications of behavioral finance in decision making processes. Finally,
at the very end authors give concluding remarks.
2. Literature Review
1.1

Behavioral Finance

Behavioral finance is a branch of behavioral economics which is based on notion
that financial market movements should be studied starting from the assumption of
managers` incomplete rationality (Glaser, Noth, &amp; Weber, 2003).
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It is a field of research which combines standard finance theory with sciences on
human nature - namely psychology, neuroscience, and sociology (Halaba &amp; Ilgun,
2014).
Therefore, behavioral economics in general is un upgrade to mainstream economics,
which enables academicians and practitioners to gain better understanding of
economic agents` behavior (Rabin, 1998), which is the main purpose of this research.
It is important to draw attention to „upgrading“ role of behavioral finance. Aim of
behavioral finance studies is not to contradict mainstream studies, rather to enrich
them, expand the views and enable more efficient management as well as policy
making.
Since the scope of the study is managerial behavior, specifically the study is under the
umbrella of corporate behavioral finance.
1.1.1

Behavioral Corporate Finance

Corporate finance examines decision making (where we can consider financing
decision, i.e. asset structure) in terms of cooperation and relationship between
managers and owners (Baker &amp; Wurgler, 2011). Under the agency theory, corporate
finance is explained in terms of influence of capital owners on managers, with purpose
of directing managers to behave in the most beneficial manner (Caprio &amp; Levine,
2002).
Caprio and Levine (2002) emphasize the importance of effective corporate governance
in banks, since these have influence on “shaping capital allocation at the firm level
and at the country level“ (p. 2) and Schmidt and Tyrell not that even back in 1997
there was notable increasing interest and recognition of financial markets` (banking
industry included) role in resource allocation. Corporate governance is of systemic
nature, meaning that all of its segments are interrelated, so that every incremental
change in one segment contributes to the change in other segments as well (Schmidt
&amp; Tyrell, 1997).
When it comes to mainstream economics, generally it is based on methodological
approach, mathematical expression of assumptions, and analytical evaluation
of implications of assumptions and empirical observations (Rabin, 1998). Therefore,
intrinsic human attributes of managers which are relevant for decision making, are
being neglected or perceived as disturbance to the smooth mainstream approach.
The aim of behavioral corporate finance is to account for all these intrinsic attributes of
managers and examine what drives their behavior in the real environment. (Berneheim,
2009; Camerer, 2007)
Tirole (2006) in his, in-depth book „The theory of corporate governance“ gives
credentials to behavioral finance as a branch that „relaxes the rationality postulate
that dominates this book.“ (p. 9). He notes two courses present in behavioral corporate
finance. Focus of one course is managerial irrationality, while focus of the other branch
is on investors` irrationality. Topic of this research fits in the first course of managerial
irrationality. However, Tirole decides not to include detail coverage of behavioral
finance in his studies on corporate governance and stick to standard approach given
by agency theory for several reasons. He notes that behavioral finance is in its offspring,
so he finds it early for a broad theoretical recapitulation of corporate governance
from this approach. So, he finds it lacking behind the agency theory.
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Authors of this research find his reasons as additional motivation for urging the
involvement of behavioral corporate finance in academic studies as soon as possible,
in order to raise awareness of its importance and move build up theoretical framework
in this regard and break such (mis)perception on the power of insights from behavioral
finance.
According to Rabin (1998) the importance of behavioral finance in decision making
reflects in findings that managers in real environment are prone to systematically
irrational judgments and choices. It is opposite to postulate of mainstream economics
that managers follow objective statistical laws of probability while making evaluations
that lead their decisions.
Behavioral finance gathers evidences on biased, loss averse, fearful, and in other
regards irrational behavior of managers which result in less than optimum efficiency
decision making (Halaba &amp; Ilgun, 2014). It contradicts rationality of managers along
the main postulates set by standard finance decision making theories. These postulates
are:
-

manager exerts constant preferences (Abdulnabi, 2014)
manager chooses the option with the highest expected objective utility
(Abdulnabi, 2014)
manager makes decisions based on logic and controls his emotions (Hadžić,
2015).

While these assumptions to some degree serve well, in that they help to simplify reality
and build economic models, it is necessary to recognize what real decision making is
actually like. Looking at the real managerial behavior in the actual decision making
environment is the core objective of behavioral corporate finance (Halaba &amp; Ilgun,
2014).
In order to understand decision making process in a corporation, it is inevitable to
form understanding over beliefs and preferences of managers, owners, as well as
interaction of the two (Baker &amp; Wurgler, 2011).
In order to gain this understanding, in the section 2.3 we will look at patterns of
judgment and decision making - apparently irrational ones - which managers are
prone to. Before looking into these patterns, firstly we will provide overview over risk
decision making in general and risk in banking industry.
1.2

Decision Making Under Risk in Commercial Banking

1.2.1

Decision Making

Decision making can be defined as „process of problem identification and the process
of solving it“ (Shermerhon, 1996, p. 194).
These are processes that managers are constantly engaged in. Furthermore, decisions
are made in groups, rather than individually, which makes decision making environment
more complex. (Dervishi &amp; Ibish, 2014)
Hadžić &amp; Ilgun (2015) note that decision making is marked with huge pressure which
comes from numerous options and eventually results in sub-optimal decisions.
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Korte (2003) introduces results of the study done over 300 managerial decision over
20 years, done by Paul Nutt, published in Nutt`s book „Why decisions fail: Avoiding the
blunders and traps that lead to debacles“ from 2002. Study revealed that decisions
which result in optimum outcomes are characterized by the following:
1. A deliberate and thorough study of the claims by a variety of stakeholders
2. Early attention to social and political interests, and
3. Setting direction based on a cross-section of informed opinion“ (Korte, 2003, p.
446)
2.2.2 Agency Theory
The basic theory of corporate governance in economics is agency theory. It assesses
the relationship between principals – owners and agents – managers within an
organization, with emphasis on risk perception of both parties.
Owners are assumed to be risk neutral, following the assumption that they do not
place entire investing capital in one investment, so only part of their wealth would be
placed in individual bank. When their entire capital does not depend on performance
of single bank, owners are likely to be less influenced by their emotions and therefore
make more deliberate decisions.
Managers are assumed to be more biased in decision making, since their personal
incomes depend on the performance of the bank. Income for managers mainly
comes from regular salaries, but also from different types of bonuses as well. (Wiseman
&amp; Gomez-Mejla, 1998)
Basically, corporate structure should be such that encourages managers to behave
in the best interests of owners. However, even despite some clearly established legal
rules for owner-manager relationships, still there remains challenge of how to apply
those rules in practice, to ensure that managers really do follow them. (Erner, Klos, &amp;
Langer, 2013)
So, there are strict rules which direct owner-manager relationship. However, there are
also bonus schemes, which are designed to motivate managers to behave in a way
that benefits owners the most. However, Chen, Zhang, Xiao, &amp; Li (2011) conducted
study on bonus schemes among the five biggest banks in United Kingdom, which
shows that incentives paid to managers did not result in favorable outcomes. All of
these banks performed poorly with major liquidity problems.
2.2.3 Risk in Commercial Banking
Classic definition of the risk is as follows „Risks are uncertainties resulting in adverse
variations of profitability or in losses.“ (Bessis, 2002, p. 11). However, concept of risk
is poorly understood (Abdulnabi, 2014) and there are many different definitions out
there (Riabacke, 2006).

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So, Riabacke (2006) explains risk by putting it in the context of two other terms. These
are:
-

Certainty, where manager knows for sure what will be outcomes of specific
actions
Uncertainty, where manager does not know at all what could be outcomes of
specific actions.

Risk is in between the above two. It implies that manager knows more than one possible
outcome for each specific action, where each outcome is expected to occur at
certain probability. However, manager cannot know whether:
-

All outcomes he accounts for are actually all possible ones
Probabilities he assigns to each outcome are accurate.

„Banking risks are defined as adverse impacts on profitability of several distinct sources
of uncertainty“ (Bessis, 2002, p. 11).
Basic types of banking risks are: credit risk, interest rate risk, market risk, liquidity
risk, operational risk, foreign exchange risk, other risks (country risk, settlement risk,
performance risk) (Bessis, 2002).
Risk taking in banking industry is specific because of the role which this sector has
in one country. Negative effects of the risk behavior in single bank influences other
banks and very soon implications spread over to the financial system and complete
economy. (García-Marco &amp; Robles-Fernández, 2008)
More complex environment makes it more difficult for managers to evaluate what
might be outcomes of different options they can choose among (Erner et al., 2013).
Eventually, it amplifies the risk they encounter.
1.3

Implications of Behavioral Corporate Finance for Decision Making Under Risk

1.3.1

Intuition

Intuition can be defined as all those processes which happen in human mind on
subconscious level (Isenman, 1997).
Hadžić and Ilgun (2015, p.14) provide another more detailed definition of intuition
by Woiceshyn (2014) who says that „Intuition, or the process of intuiting, is described
as the inexplicable emergence of a sudden understanding – a “hunch” or a “gut
feeling” – seemingly out of nowhere but involving the subconscious and one’s
previous experience, often described as recognition of familiar patterns from previous
experiences“.
According to evidences from neuroscientists, people do not have conscious control of
their behavior. They inform us that human brain is influenced by environment in which
human operates. (Bloom, 2014)
Therefore, managers cannot make their decisions as dissected from the context in
which they operate, or influences of other group members.

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Managers are continuously asked to make decisions, which involves solving difficult
questions under ambiguity, complexity, uncertainty. Confronted with such pressures,
they tend to make the challenge easier, by swapping the actual problem for an easier
one. The easier problem is the problem they perceive compatible with the present one,
but it does not necessarily has to be true. The essence is that they take to the surface a
problem which they are familiar with, their minds know how to solve it. This swap pattern
is at fundaments of intuitive judgments and decision making. (Kahneman, 2011)
Intuitive thinking underlies human thinking, judgment, and decision making overall.
However in order to be properly utilized in academic circles, its importance has to be
acknowledged by leading academicians. (Isenman, 1997)
Intuition underlies the concept of heuristics, which are discussed in the following
section.
1.3.2

Heuristics

Heuristics are mental shortcuts which managers use when making difficult decisions
in complex settings. They substitute difficult question with an easier one – which
might lead decision maker from the essence of the actual problem, or in absence of
relevant data they reach for available data – which might or might not be relevant for
a problem at hand, but also might mislead decision maker from the actual problem.
(Hadžić, 2015)
Following the book „Thinking, Fast and Slow“ by father of behavioral economics
Daniel Kahneman, which he wrote with priceless help of his colleague and friend
Amos Tversky, authors of this research count four basic types of heuristics. These are:
availability, representativeness, anchoring, and affect heuristic. Each of these will be
discussed in following paragraphs.
2.3.2.1 Availability Heuristic
Availability heuristic is decision making pattern based on information that is easily
obtainable, that is on information that comes to a mind of managers with an ease
and effortlessly (Sewell, 2011).
It comes as result of replacing a difficult problem for an easier one and basically solving
a problem and making a needed decision based on the information that can be
reached the most easily, even though it might not be relevant for the present situation.
Such decision making has a power to leave actual problem unresolved, or in the worst
case make the problem even the more serious one. (Kahneman, 2011)
One way in which bank managers can hurt bank`s asset structure is by following the
available data from the news, since there is evidence for example that investments
which are the most prompted up on the media platform, perform the poorest among
other investments in two years (Sewell, 2011). This example is implicative of how data
which is the most easily accessible, can be misleading. Managers should not carelessly
follow the news on the macroeconomic situation or industry performances, but rather
take an analytical and critical evaluation approach.

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2.3.2.2 Representativeness Heuristic
According to Kahneman (2011), people are wired to seek for certain correlation
between events and situations to the extent that he refers to human species as to
„pattern seekers“. Managers as well have a need to fit in any new circumstance
into specific scheme, give it meaning, purpose and justification. It provides sense of
control, while loss of control over situation upon which our well-being depends, causes
negative feelings.
Instead of objective assessment of events and situations, managers find certain context
to put those events and situations in. In that way the actual situation or event loses its
true context and of course can be misleading for decision making.
It is troublesome especially when this need implies neglect of actual problem that
needs to be solved.
So, people have this tendency to perceive events and things which share certain
attributes as the same (Baker &amp; Nofsinger, 2002).
If managers misevaluate potency of certain event`s amplitude to disturb their asset
positions, it can significantly change their risk attitudes and behaviors.
2.3.2.3 Anchoring Heuristic
Managers tend to evaluate options they have at disposal based on what those options
contribute - either positively or negatively to their current level of returns. It harms their
choice of options and final decision in a way that they neglect objective final utility
expected from each of those options. While anchoring their evaluation to a certain
value or a number, they focus on subjective value which those options provide them.
(Helson, 1964; Rabin, 1998)
More worrisome fact is that managers have tendency to anchor their evaluations
to some values or numbers that are completely unrelated to the prospects they are
evaluating, as opposed to their current returns level. Reference value upon which
managers compare their options does not have to have any logical correlation to the
actual choice they are making. Kahneman (2011)
2.3.2.4 Affect Heuristic
Affect heuristic is based on influence that people`s emotions have on their judgments
and decision making and according to Kahneman (2011) emotions have the highest
power in directing the risk attitudes and preferences of managers. Basically, all
decisions that people make are simply manifestation of their feelings towards specific
option at certain point in time.
According to Finucane, Alhakami, Slovic and Johnosn (2000) how managers perceive
risk and therefore form their risk attitudes which drive their risk behavior is influenced
primarily by affect heuristic. Prospects which provoke positive emotions with managers,
they are likely to frame as „a low risk and high benefit“, whereas prospects which
provoke negative emotions with managers, they are likely to frame as „ high risk and
low benefit“.

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Another leading behavioral economist Dan Ariely (2008), came to a conclusion that
people`s emotions obscure their deliberate thinking and have potency to drive their
behavior.
According to Kahneman (2011), people make deliberate decisions, except in those
situations when their emotions take over their deliberate thinking.
2.3.3 Bias
Bias refers to subconscious, faulty and unreasonable judgment and decision making.
It fundamentally differs from logical and analytical objective thinking patterns.
(Kahneman, Slovic, &amp; Tversky, 1982)
Biased thinking and acting is a path to situations in which the manager believes that
he is close to maximizing firm value - and, consequently his incentives - but is in fact
deviating from this ideal (Baker &amp; Wurgler, 2011).
Managers, as other humans do not always make judgments logically. Furthermore,
once formed judgments do not always lead to final decisions in rational and consistent
way. (M. P. Baker &amp; Wurgler, 2011)
However, there is evidence that certain personal abilities of managers are correlated
to the performance of the firm (Kaplan, Klebanov, &amp; Sorensen, 2011).
On the other side, Simon (1955) introduced the term bounded rationality, under
which he assumes that some type of cognitive or information gathering cost prevents
managers from making fully optimal decisions. Bounded rationality allows managers
to deal with complex environment by using heuristic. In that manner they manage to
obtain satisfying performance. Since such approach to decision making has certain
benefits they should strive at least to diminish sensitivity to their own biases.
In following sections, authors discuss several most applicable biases when it comes to
corporate behavior of managers individually and in groups.
2.3.3.1 Confidence and Optimism Bias
These two types of biases are related and feed each other, so are discussed jointly.
Managers have tendency to overvalue their capabilities and expertise and to be overly
optimistic over future prospects that they personally feel affection for. Additionally,
managers tend to put more value on the role that they played in certain achievements
and successes, than they actually had. (Jarboui &amp; Boujelbene, 2012)
They are prompted to see their circumstances as more favorable than they really are.
Also, managers usually fail at time management by overestimating their abilities and
assigning less time for activities than they actually need. (Barberis &amp; Thaler, 2003)
Shiller (2000) notes that people in general have tendency to focus on favorable sides
and ignore possible negative effects when a new situation arises.

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While over optimism and overconfidence can reflect negatively on corporate
behavior, it has positive sides also when experienced moderately. They encourage
managers to look for new prospects in environment, increases their self-awareness,
and makes them utilize their full capacities. (Jarboui &amp; Boujelbene, 2012)
So, in order to benefit from these characteristics, managers have to control for them.
But, along with complexity of environment and decisions that need to be made,
managers are additionally burdened with group pressure. Group decision making
feeds overconfidence and makes it harder to de-bias. (Gervais, 2010)
2.3.3.2 Confirmation Bias
Once the move is made, no matter what the outcome is, managers put that outcome
in the context and seek for proper justification of their previous actions. They seek
confirmation for their actions. This is „tendency to interpret evidence as consistent with
one`s preexisting beliefs“ (Daniel, Hirshleifer, &amp; Teoh, 2002, p. 143)
Beliefs and judgments once formed, is what managers firmly hold unto (Barberis &amp;
Thaler, 2003; Rabin, 1998) and are likely to discard any new data that opposes
established judgments, however relevant these might be (Baker &amp; Nofsinger, 2002).
2.3.3.3 Herding effect
According to Sewell (2011), herding effect is due to need of people to socialize and
make groups in order to survive and improve well-being through evolution. Socializing
is crucial for information exchange, which is one of the most important resources.
There is evidence that people are more likely to take higher risks when acting in a
group. Being a member of a group reduces feelings of insecurity and anxiety over
decisions. Company of other people changes risk behavior of each group member.
(Chou &amp; Nordgren, 2016)
According to Shiller (2000) information exchanged between people in face-to-face
conversations has higher impact than the same information exchanged in other ways.
It is due to capacity of face expressions, or tone of voice to provoke specific emotions
with participants of conversation.
Acting in group benefits each member, since his capacity to perform increases. On
the other side, it can be harmful since each member is likely to follow explicitly or
implicitly implied set of activities. (Shiller, 2000)
3. Conclusion
Effective risk management needs to account for insights from behavioral corporate
finance, which are derived from psychology, neuroscience, and sociology. It is
deemed necessary to approach risk taking behavior from a broader and more realistic
perspective, instead of relying solely on standard risk approaches, which include
relationship between risk and return, constant preferences and utility maximization.
Significance of effective risk management increases in domain of banking industry,
which serves as an integrator and financier of country`s economic system. It is up to
academicians and practitioners both to gain more understanding into how human
minds work and how managers make decisions. It will empower them to create
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environments in which managers are compelled to behave in the best interest of all
stakeholders involved.
Managers themselves, should strive to understand and get to know themselves and
members of their executive boards better. In that way, they will be better able to
control their own decision making and establish better control over themselves.
This study shed a light on the suggested approach to risk management, draw attention
to its importance and hopefully developed interest from professionals in academics
and real sector. Future research should definitely include development of model of
managerial decision making under risk in commercial banking, since it would help
standardization of risk management processes.
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                <text>Abstract: Decision making is the most important and the most difficult task that  managers perform. On the other side they are most of the time confronted with risk  and uncertainty, especially in banking industry. Objective of this study is to examine  how managers of commercial banks performs this task, by putting it in the perspective  of the newest findings from Behavioral finance field. Behavioral finance is based on  premise that decision makers behave less than fully rational. Due to their deeply rooted  human nature managers are prone to make decisions based on subjective evaluation  of available options, relative to certain reference point and to current state of wealth,  and also according to their personal interests which may contradict banks`, industry`s  and social welfare`s. Specifically, this study explores role of heuristics, biases and  intuition in decision making, through concise review of existing literature. Importance  of the study is in a fact that commercial banks are simultaneously the most important  industry for country`s economic development and stability and the most submissive  industry to the risk. Owing to systematic nature of risk generally in financial markets, any  irregularity in one country`s banking industry will eventually reflect on other countries  and is able to make ground for crisis. Study will contribute to better understanding of  managerial perception of risk and their behavior under risk, which is primarily useful  for architects of banks` corporate governance and banks` regulative. As we will see,  setting identical option in two different frames leads to different decisions, this opens  up possibilities to construct an environment in such a manner that decision makers are  naturally led to make decisions that are in the best interest of all stakeholders involved.</text>
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                <text>The main objective of this research is to investigate behavioral factors in the managerial decision making under risk in commercial banking from the perspective of the basic theory in behavioral finance – the prospect theory. The study is important in that it contributes to the development of a comprehensive risk management approach in banking industry, by broadening already existing practices with behavioral finance findings, as summarized through the prospect theory. The theory explains the decision making processes, holding that managers become more risk seeking as their bank moves further below the specified targets and more risk seeking as their bank moves further above the specified targets. The theory is examined on the case of B&amp;H banks from 1999 to 2015, in the light of returns on assets, returns on equity and capital ratio. Analyses show risk seeking among managers of banks below targets, whereas there is no evidence for risk aversion among managers of banks above target. Therefore, the prospect-theory-based model of managerial decision making offered in this research is suitable ground-basis to ingrain the behavioral insights into risk management processes in the banking industry of Bosnia and Herzegovina.      Keywords: Prospect Theory, Decision Making, Risk, Commercial Banking, Bosnia and Herzegovina.</text>
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                <text>THE IMPORTANCE OF FREQUENT USAGE OF VARIOUS  MOTIVATIONAL STRATEGIES IN SECOND  LANGUAGE ACQUISITION</text>
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                <text>Hadžimehmedagić, Mahira
Akbarov, Azamat</text>
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                <text>Why do the students of second language acquire it with different level of achievement? Which  factors influence better acquisition of L2? What is the role of motivation and motivational strategies in SLA?  These questions always bother the ones who are involved in teaching process, and second language  acquisition. These questions can be related to the term of motivation. Motivation is defined as the process  that initiates, guides, and maintains goal-oriented behaviours, or collective set of ideas and forces that  influence people to think in a certain way. So, motivation can, really be considered as a very important  factor that has a great impact in students SLA, especially the motivation and the strategies employed by the  teachers in the classroom. This paper is concerned about the various motivational strategies that teachers use  to motivate their students while acquire the second language. In fact, how often do they use various  motivational strategies in their teaching process in order to make the language acquisition and  comprehension easier. The research study was conducted to find out how frequently and in which  percentage are motivational strategies used by the teachers in the classroom, and which type or the group of  the same was used the most. The participants of the research study were the teachers of International  Primary Schools of Bosnia and Herzegovina, where English language is taught as a second language.</text>
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                    <text>THE RELATIONSHIP AMONG PERSONAL BACKGROUND, PERSONALITY
TRAITS, ENVIRONMENTAL FACTORS AND ENTREPRENEURIAL INTENTION OF
WOMEN IN NORTHERN MONTENEGRO
Minela Hadžić
International Burch University
Bosnia and Herzegovina
minela220@hotmail.com
Sait M. Dinç
International Burch University
Bosnia and Herzegovina
m.sait.dinc@ibu.edu.ba
Abstract: Entrepreneurs are imperative for the long-term economic growth of every
country. Researchers are trying to explain how important entrepreneurial intention is
by taking different factors in considerations. This paper will discuss three most important
groups of factors affecting entrepreneurial intention of unemployed women in the north
of Montenegro. Based on literature review, those factors are personal background,
personality traits and environmental groups of factors. In this study, focus will be on
four factors from each group which are perceived as most important according to
researchers. The study will provide new framework in this field. The main research focus
will be on women since majority of unemployed people in the north of the country is
women whose small proportion is entrepreneur.
Keywords: Entrepreneurs, Entrepreneurial intention, Unemployed Women, Montenegro
Introduction
In recent years, the establishment of new businesses has attracted attention of many
researchers. Developing countries and their policy makers have seen this issue as
a core driver for improving economy and employment and in order to overcome
current economic turbulence, they have focused on two terms: entrepreneurship and
entrepreneurial intention.
Entrepreneurship is a process of planned behavior and express ability of one person
who is called entrepreneur to build new value to significant economical achievement
(Ajzen, 1991)1985, 1987. Since the establishment of new business is a reason of general
interest, researchers have started to discuss the concept of entrepreneurial intention
firstly. Entrepreneurial intention is defined as precise human reaction and intellectual
response to particular behavior (Farouk, Ikram, &amp; Sami, 2014). In order to be able to
understand this concept, it is important to clarify its antecedents.
Plenty of studies have investigated individual impact of the factors affecting
entrepreneurial intention. These factors are categorized into personal background,
personality traits and environmental factors (Al-Harrasi, Al-Zadjali, &amp; Al-Salti, 2014).
Although the studies examine these factors influencing the entrepreneurial intention in
developed countries, there is a scarcity of literature about developing and transitional
countries.
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�International Conference on Economic and Social Studies (ICESoS’16)
Montenegro is one of these countries in Balkan region. Higher unemployment rate and
the global economical crisis have slowed down Montenegrin economy. On the other
side, it created opportunity for small businesses (Montenegrin Employers Federation
&amp; IPSOS Strategic Marketing, 2013). The question arises whether that involvement is
equally distributed in this small country. Since the Montenegrin labor market is divided
and there is mismatch between supply and demand, there is also regional disparities
and gender inequality (Golubović, 2012).
Regarding the gender inequality in Montenegro, position of the women has become
an interesting issue to discuss about. Reports from 2013 states that only 9,6% of women
are entrepreneurs and women’s incomes are only 86% of male income. This statistic
ranked Montenegro far behind other countries in the region, as well as European Union
(Montenegrin Employers Federation &amp; IPSOS Strategic Marketing, 2013) opens door
for discussion. Because women and the elderly have a considerably lower income,
unemployment rate in especially north part of the country is larger than the national
average (Montenegrin Employers Federation &amp; IPSOS Strategic Marketing, 2013).
Overall, the most important issue of the women is what factors are influencing their
potential intent to be active, to be entrepreneurs in Montenegro. So, the purpose
of this study is to investigate the relationship among personal background factors,
personality traits factors and environmental factors of women in Montenegro.
Literature review
Entrepreneurship and entrepreneurial intention
Recently, entrepreneurship has been a widespread topic in academic environment.
In order to better understand entrepreneurship and entrepreneurial activities, the
antecedent of this concept should be known. One of the first and foremost antecedent
is entrepreneurial intention. Individual belief to start new business with a clear and
enthusiastic idea in a certain period of time is entrepreneurial intention (Thompson,
2009). In this definition, a highlighted point of believing of an individual that he can be
entrepreneur is a starting point for creation of new businesses (Bird, 1988)entrepreneurs’
states of mind that direct attention, experience, and action toward a business
concept, set the form and direction of organizations at their inception. Subsequent
organizational outcomes such as survival, development (including written plans. It is
created by different motivations and values (Fayolle, Liñán, &amp; Moriano, 2014).
Factors affecting entrepreneurial intention
A large number of studies about influencing factors of entrepreneurial intention have
emerged in the last decades. Researchers usually focus on psychological aspects
of entrepreneurial intention. Regarding these aspects, the most discussed theory is
The Theory of Planned Behavior (TPB). According to this theory, the things that shape
behavioral intention are attitudes, subjective norms and perceived behavioral control
(Ajzen, 1991).
Personal background factors are age (Wagner, 2004), gender (Naidu &amp; Chand, 2015),
education (McMahon &amp; Huijser, 2015), and business experience (Miralles, Giones, &amp;
Riverola, 2015) as indicators of entrepreneurial intention (Al-Harrasi et al., 2014). Main
part in the literature concentrates on the question about what constitutes good and
productive environment for entrepreneurship. Environment, as an external factor,
comes in many forms and motivated by obtained literature, here it will come in a group
of four elements: family support (Mark Pruett, Rachel Shinnar, Bryan Toney, Francisco
28 ICESoS 2016 - Proceedings Book

�Regional Economic Development: Entrepreneurship and Innovation
Llopis, &amp; Jerry Fox, 2009), government support (Sadeghi, Mohammadi, Nosrati, &amp;
Malekian, 2013), perceived entry barrier (Montenegrin Employers Federation &amp; IPSOS
Strategic Marketing, 2013), and political situation (Wagner &amp; Sternberg, 2004). Certain
research studies point out close relationship between personality traits factors and
entrepreneurial intention, where each of them separately and differently influence
one’s intention toward starting its own business (Wang, Chang, Yao, &amp; Liang, 2015).
Some important personality traits factors are innovativeness and need for achievement
(Samydevan, Piaralal, Othman, &amp; Osman, 2015), risk taking (Yurtkoru, Acar, &amp; Teraman,
2014), and self-confidence (Peter B. Stimpson Robinson, 1991).
The demographic analysis show that there are differences between men and
women in many aspects, as well as on venture creation, attitudes, behavior toward
entrepreneurship and employment choice (Kolvereid, 1996). In the last decades,
number of women choosing entrepreneurship among other occupations is raising,
but small number of them are in industries not so much feminine, and it is result of
gender stereotyping (Sweida &amp; Reichard, 2013). Even though women entered startups, entrepreneurship remains male stereotyped (Lewis, 2006). Some assumes that
small number of women ownerships are coming from their early age and are driven
by low entrepreneurial intention (Kennedy &amp; Drennan, 2002).
Assessment of environment for women entrepreneurship in Montenegro
Nowadays, the unstable economical situation in Montenegro stems from changes
in the its labor market which started from its independence in 2006. The turbulence
created significant changes in the labor market, at one point making large shift to
better position, but still some deficiencies remained (Golubović, 2012). Namely,
Montenegro is country in transition which needs to develop economical and social
system that will provide economic well-being. One of the ways to increase economical
stability is to support small and medium enterprises which should reduce poverty and
unemployment in the country (Bobera, Lekovic, &amp; Berber, 2014). The statistics said
that there are more women than men in same age group, but in certified working
population of Montenegro there are more men, while women are marked as “inactive”
population (Montenegrin Employers Federation &amp; IPSOS Strategic Marketing, 2013).
Methodology
The quantitative method was used in this study. Self-administered survey is used as
a tool to obtain data. Hybrid of mail and street intercept survey method of data
collection is used. By using this method, participation in the study was voluntary, and
anonymity is guaranteed.
Measures
First part of the survey includes demographic questions which are at the same time
personal background questions for the framework. Second parts of questions are
environmental and those questions are created to be appropriate for the northern
region of Montenegro. Third part was prepared to measure personality traits and
entrepreneurial intention related questions. Following Ajzen’s, (1991) TBT theory,
questions about entrepreneurial intention included questions about attitudes,
subjective norms and perceived behavioral control. Seven questions were adapted
from the scales developed by Paço, Ferreira, Raposo, Rodrigues, &amp; Dinis, (2011), Sagiri
&amp; Appolloni, (2009), Liñán &amp; Chen, (2006) and Leong, 2008). Personality traits questions
were based on the study of Bezzina (2010).
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�International Conference on Economic and Social Studies (ICESoS’16)
The respondents rated the questions by using 5- points Likert scale. Survey was originally
in English, and then translated into Montenegrin language. 202 useful surveys out of
450 were collected.
Sample characteristics
The collected data were analyzed using SPSS (v. 18) software package. The analysis
is consistent of several parts forming one clear picture of examined topic. Initially,
demographic questions were evaluated to describe sample characteristics. As we can
see from Table 1, 44, 1% of our sample aged from 18 to 25. When it comes to education
level the biggest part of the sample finished only high school (52%). Associated with
the age of the sample, indicates that the biggest portion of the sample is consistent
of young women, graduates from high school. Then, 45, 5% are married, while 37, 7 of
the sample have children.
Initial Analysis
In order to define validity of the scales used in this study, exploratory factor analysis
(EFA) is performed. This analysis is often used by researchers to define essential factors
from its set of data (Hooper, 2012). Precisely in this study the principal component
analysis was used as the factor extraction method, and the varimax method was used
for the component rotations. After analysis, factor loadings and coefficient alpha is
observed in order to extract variable that are not convenient for this study. Factor
loadings for entrepreneurial intention are bigger than 0,8, while for personality traits
are bigger than 0,6. To prove the reliability of the scales, Chronbach’s alpha was
observed. Cronbach’s alpha of entrepreneurial intention and personality traits is 0,95
and 0,97 respectively.
Table 1 Sample Characteristics
Variable
Age

Education Level

Marital status

Children

Employment status

30 ICESoS 2016 - Proceedings Book

Demographics
18-25
26-35
or over 36
Total
Primary school
High school
Undergraduate studies
Graduate studies
Total
Single
Married
Total
Yes
No
Total
Employed
Unemployed
Total

Number
89
55
58
202
8
105
60
29
202
110
92
202
75
124
202
29
173
202

Valid Percent
44,1
27,2
28,7
100
4
52
29,7
14,4
100
54,5
45,5
100
37,7
62,3
100
14,4
85,6
100

�Regional Economic Development: Entrepreneurship and Innovation
More unemployed women
in the family

Yes

152

75,2

No
Total

47
202

23,3
100

Results
Correlations tests are performed to find the relationship among the variables in the
study. Table 2 indicates the correlation results. The most significant correlations are
between entrepreneurial intention (EI) and factors as ED (education), BE (business
experience), FS (family support), GS (government support), and BN (barriers in the
north) as well as between EI and personality traits factors (PT). Correlation does not
exist only between AG (age) and PS (political situation). In the previous literature,
there was relationship between those two factors and EI, but in this study absence
of significant correlation can be explained by the nature of the sample considered.
For example, having in mind that women in Montenegro are not politically active, it
makes sense. Even though from the 2011 year there is “quota system” imposed by
amendment for The Law on Election of Councilors and Parliament Members, for the list
of the candidates to be submitted for elections requiring at least 30% to be women, it
is still below the world average of 19,6% (Montenegrin Employers Federation &amp; IPSOS
Strategic Marketing, 2013).
Table 2 Mean, standard deviations and correlations
Variables

.Min

.Max

Mean

SD

1

2

3

4

5

6

7

8

AG .1

1

3

1,85

0,841

1

ED .2

1

4

2,54

0,786

-0,091

1

BE .3

1

2

1,62

0,487

0,002

-0,131

1

FS .4

1

5

3,39

1,533

0,027

**0,264

*-0,146

1

GS .5

1

2

1,71

0,456

0,103

**0,280

0,124

**-0,185

1

BN .6

1

5

3,89

1,164

*0,175

0,041

-0,024

*0,139

**0,265

1

PS .7

1

3

2,03

0,585

0,041

-0,020

**0,256

-0,037

0,094

-0,067

1

EI .8

1

5

3,24

1,274

-0,028

*0,150

**-0,183

**0,431

**-0,185

**0,267

-0,04

1

PT .9

1

5

3,39

1,299

0,062

0,044

-0,082

**0,393

-0,111

**0,313

0,043

**0,829

9

1

;SD: standard deviations
;p&lt;0,05; **p&lt;0,01*

Conclusion
The study completed mosaic for entrepreneurial intention regarding unemployed
women in the northern region of Montenegro, making foundation for improving
policies and implications for further studies. Strong effect of environmental factors on
entrepreneurial intention of unemployed women suggests that changes can occur
since the environment is dynamic and constantly changing.
The implications of the study make more suggestions to the policy makers due to the
importance of the environment in this study and the rule they have in changing it. For
making valuable policy, women need to be included in the creation of new policies,
they need to cooperate and conjoin in designing economic programs. Encouraging
women in choosing entrepreneurship among other occupations must be their major
ICESoS 2016 - Proceedings Book 31

�International Conference on Economic and Social Studies (ICESoS’16)
focus. Current government should at least remove perceived barriers and make
northern region more attractive for start-ups. They should follow example from other
countries and apply entrepreneurship education in the formal education through
enriched curriculum and trainings and show positive examples from that field.
References
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Organizational Behavior and Human Decision Processes, 50(2), 179–211.
Al-Harrasi, A. S., Al-Zadjali, E. B., &amp; Al-Salti, Z. S. (2014). Factors Impacting Entrepreneurial
Intention: A Literature Review. International Journal of Social, Behavioral, Educational,
Economic, Business and Industrial Engineering, 8(8), 2479–2482.
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Liñán, F., &amp; Chen, Y.-W. (2006). Testing the entrepreneurial intention model on a twocountry sample. Retrieved from http://ddd.uab.cat/record/44583
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Development of an Internationally Reliable Metric. Entrepreneurship Theory and
Practice, 33(3), 669–694.

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Wagner, J. (2004). Are young and small firms hothouses for nascent entrepreneurs?
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the regional milieu: Lessons for entrepreneurship support policies from German micro
data. The Annals of Regional Science, 38(2), 219–240.
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Entrepreneurial Intention of University Students: An Empirical Study Comparing Private
and State Universities. Procedia - Social and Behavioral Sciences, 150, 834–840.

34 ICESoS 2016 - Proceedings Book

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                <text>Abstract: Entrepreneurs are imperative for the long-term economic growth of every  country. Researchers are trying to explain how important entrepreneurial intention is  by taking different factors in considerations. This paper will discuss three most important  groups of factors affecting entrepreneurial intention of unemployed women in the north  of Montenegro. Based on literature review, those factors are personal background,  personality traits and environmental groups of factors. In this study, focus will be on  four factors from each group which are perceived as most important according to  researchers. The study will provide new framework in this field. The main research focus  will be on women since majority of unemployed people in the north of the country is  women whose small proportion is entrepreneur.</text>
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            <name>Keywords</name>
            <description>Keywords.</description>
            <elementTextContainer>
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                <text>Conference or Workshop Item
PeerReviewed</text>
              </elementText>
            </elementTextContainer>
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        </elementContainer>
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    </elementSetContainer>
    <tagContainer>
      <tag tagId="6">
        <name>H Social Sciences (General)</name>
      </tag>
    </tagContainer>
  </item>
</itemContainer>
