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                    <text>The Importance of Cultural and Gastronomic Tourism in Local Economic
Development: Zile Sample
Mehmet Kocaman
Gaziosmanpaşa University
Turkey
mehmet.kocaman@gop.edu.tr
EmelMemisKocaman
Gaziosmanpaşa University
Turkey
ememis4@hotmail.com
Abstract: More rational source distribution in Turkey recently has brought forward the
principles of optimality in investment planning. Therefore, many rural areas have been
negatively affected from this state. Accordingly, alternative tourism provides important
opportunities for rural regions. People living in these regions have become to give
importance to local tangible and intangible cultural assets, which are present around their
environment and gastronomic products consisting of regional tastes. As a branch of tourism
consisting of local foods and beverages distinctive to each region, gastronomy positively
contributes to local development. Foods with authentic geographical origins strengthen the
image of region and enable branding and the development of rural tourism.
Zile District, Tokat Province, could not receive sufficient share from state investments due to
its location and therefore could not complete its economic development. Recently, cultural
tourism practices in Zile District have accelerated; in this frame, old Zile houses have been
restored and opened as boutique hotels and the number of businesses making and selling
local foods has increased. In addition, cultural activities have started to be planned as a tool
for economic development in Zile District. These activities include Zile Cherry Festival,
Ramadan Activities, The Celebrations of Ahi-Order Week, Centuries-Old Fair of Zile, The
Activities of Muharram Month, Asırlık Kırk Hatim (A centuries-old tradition to read the
whole of Koran in forty days), and the festivals conducted in villages.
This study expresses the elements regarding cultural and gastronomic tourism in Zile District
and their contributions to regional economic development and indicates what should be done
to get more effective benefits and to increase its positive contributions.
Keywords: Local development, gastronomy, cultural tourism.

208

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                <text>Irma, JASARSPAHIC
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                <text>: Driven by the ongoing evolution in mobile technologies and the increasing popularity of the internet, the use of the mobile medium for marketing purposes is becoming more and more popular to marketers whose aim is definitely to promote their goods and services to the consumer, regardless on which way. There is no other marketing channel that is as personal, as pervasive and provides the opportunity for proximity to connect with consumers in the right place and time-that’s the power of mobile.  Since many people are still unaware of the potential of marketing via mobile devices this research aimed to examine factors based on content of mobile marketing (information, entertainment, credibility, irritation, utility) and personalization factor that are affecting the formation of attitude toward mobile marketing targeting BH consumers, and also will try bring to light the response behavior of consumers attitude toward mobile marketing practices and how consumers perceive mobile marketing in BH.  The research approach for this study is descriptive and the data will be collected by online surveys from young population of Bosnia and Herzegovina (BH). The focus of survey content will be different variables that affect consumer attitude toward mobile marketing and the findings will show which variables have positive effect and which have negative effect on consumers’ attitude.  Keywords: Marketing Channel, Mobile marketing, Survey, Consumer Attitude.  </text>
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                    <text>The Informal Economy in Albania: Concepts, Approaches and Policy
Considerations

ErindaImeraj
Epoka University
Albania
eimeraj@epoka.edu.al
JulindaKeci
Epoka University
Albania
jkeci@epoka.edu.al

Abstract: Informality or informal economy and development is a clue problem that is broadly
discussed as it is caused by various factors such as: rapid economical and political changes,
inadequate planning and housing policy, out-of date legislation and public structures, etc.
This situation has created important challenges in many cities, especially post-communist
ones in Sothern and Eastern Europe. The comparison of Western Countries and economies
with the Third World or developing ones has always brought interesting and paradoxical
situations. They have the house but not the title of it, De Soto explains.
This study presents a typology of informal settlements, reviews the traditional policies and
presents the emerging trends in legislations and regulations in Albania. The three most
discussed approaches to informal economy are briefly analyzed in this study. Based on the
theory of developing countries as Albania is, the methodology of the study is based on
analytical approach together with the official data of Albania gathered from official sites for
statistics as INSTAT and ALUIZNI of Albania. Furthermore, it provides an in-depth
economical analysis on the challenges associated with this phenomenon, demonstrating the
complexity of the situation and the need for a sensitive solution. The costs of the approaches,
as well as the advantages or disadvantages of them, areidentifiedbased on the Albanian
situation.
The conclusion of this study leads to the third most important approach, which is legalization,
being as the most efficient for the Albanian informality situation and the continuing of the
country development. Therefore most of the developingcountries are working on the same
approach by developing the legislation and practicing it.
Keywords: Informality, Legislation, Albania.

13

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KECI, Julinda</text>
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                <text>Informality or informal economy and development is a clue problem that is broadly discussed as it is caused by various factors such as: rapid economical and political changes, inadequate planning and housing policy, out-of date legislation and public structures, etc. This situation has created important challenges in many cities, especially post-communist ones in Sothern and Eastern Europe. The comparison of Western Countries and economies with the Third World or developing ones has always brought interesting and paradoxical situations. They have the house but not the title of it, De Soto explains.   This study presents a typology of informal settlements, reviews the traditional policies and presents the emerging trends in legislations and regulations in Albania. The three most discussed approaches to informal economy are briefly analyzed in this study. Based on the theory of developing countries as Albania is, the methodology of the study is based on analytical approach together with the official data of Albania gathered from official sites for statistics as INSTAT and ALUIZNI of Albania. Furthermore, it provides an in-depth economical analysis on the challenges associated with this phenomenon, demonstrating the complexity of the situation and the need for a sensitive solution. The costs of the approaches, as well as the advantages or disadvantages of them, areidentifiedbased on the Albanian situation.   The conclusion of this study leads to the third most important approach, which is legalization, being as the most efficient for the Albanian informality situation and the continuing of the country development. Therefore most of the developingcountries are working on the same approach by developing the legislation and practicing it.   Keywords: Informality, Legislation, Albania.</text>
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Derya, OKUMUŞ
Yasemin, TORUN</text>
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                <text>Shamma (2012) noted that “Corporate reputation is more important than ever”. The highly turbulent business environment aroused different stakeholder groups’ expectations leading to pressure that contributed to the generation of a behavior focusing on examining and managing a company’s reputation. There is an increasing belief among companies in corporate reputation which is an intangible asset. However, this is not only dependent upon the managerial efforts within the newly developing world of social media. As Jones (2009) emphasized in blogs, social Networks, wikis, podcasts, mail groups, news groups, forums and chat rooms, the corporate reputation can easily be either enhanced or permanently damaged. Although management researchers have more interest in social media, there are no sufficient empirical researches that reveal the relationship between social media and corporate reputation. Smartphone which is not much addressed in the literature is one of the fastest growing and developing industries. Because of the target audience of smart phone producer's and sellers are the young people who are at the sometime follow social media and technological advances more closely, university students have been selected as a sample.  The aim of this study is to examine the impact of social media on corporate reputation and how this is perceived by the university students. In the study, after reviews the literature of corporate reputation and social media a survey is set out to analyze how the university students who are smart phone users have perceived the relationship between corporate reputation and social media. Two leading companies in smart phone market and the impacts of their social media activities on corporate reputation are examined comparatively. It is empirical evidence that the company which is using social media more actively and effectively has a high perception of corporate reputation. This result indicates the significance of the use of social media to manage the corporate reputation which is regarded as most invaluable asset for the company. The finding might hopefully fill the gap in the literature and prepare the ground for further future research in the field.  Keywords: Corporate Reputation, Social Media, Smart phones.  </text>
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                    <text>The Role of Social Media on Corporate Reputation in the Smartphone
Market: A Student Perspective
HilalAsil
Fatih University
Turkey
hilalasil@fatih.edu.tr
DeryaOkumuş
Fatih University
Turkey
okumusderya@gmail.com
Yasemin Torun
Marmara University
Turkey
yasemintorun34@gmail.com
Abstract:Shamma (2012) noted that “Corporate reputation is more important than ever”. The
highly turbulent business environment aroused different stakeholder groups’ expectations
leading to pressure that contributed to the generation of a behavior focusing on examining
and managing a company’s reputation. There is an increasing belief among companies in
corporate reputation which is an intangible asset. However, this is not only dependent upon
the managerial efforts within the newly developing world of social media. As Jones (2009)
emphasized in blogs, social Networks, wikis, podcasts, mail groups, news groups, forums and
chat rooms, the corporate reputation can easily be either enhanced or permanently damaged.
Although management researchers have more interest in social media, there are no sufficient
empirical researches that reveal the relationship between social media and corporate
reputation. Smartphone which is not much addressed in the literature is one of the fastest
growing and developing industries. Because of the target audience of smart phone producer's
and sellers are the young people who are at the sometime follow social media and
technological advances more closely, university students have been selected as a sample.
The aim of this study is to examine the impact of social media on corporate reputation and
how this is perceived by the university students. In the study, after reviews the literature of
corporate reputation and social media a survey is set out to analyze how the university
students who are smart phone users have perceived the relationship between corporate
reputation and social media. Two leading companies in smart phone market and the impacts
of their social media activities on corporate reputation are examined comparatively. It is
empirical evidence that the company which is using social media more actively and effectively
has a high perception of corporate reputation. This result indicates the significance of the use
of social media to manage the corporate reputation which is regarded as most invaluable
asset for the company. The finding might hopefully fill the gap in the literature and prepare
the ground for further future research in the field.
Keywords: Corporate Reputation, Social Media, Smart phones.

192

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Derya, OKUMUŞ
Yasemin, TORUN</text>
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                <text>Shamma (2012) noted that “Corporate reputation is more important than ever”. The highly turbulent business environment aroused different stakeholder groups’ expectations leading to pressure that contributed to the generation of a behavior focusing on examining and managing a company’s reputation. There is an increasing belief among companies in corporate reputation which is an intangible asset. However, this is not only dependent upon the managerial efforts within the newly developing world of social media. As Jones (2009) emphasized in blogs, social Networks, wikis, podcasts, mail groups, news groups, forums and chat rooms, the corporate reputation can easily be either enhanced or permanently damaged. Although management researchers have more interest in social media, there are no sufficient empirical researches that reveal the relationship between social media and corporate reputation. Smartphone which is not much addressed in the literature is one of the fastest growing and developing industries. Because of the target audience of smart phone producer's and sellers are the young people who are at the sometime follow social media and technological advances more closely, university students have been selected as a sample.  The aim of this study is to examine the impact of social media on corporate reputation and how this is perceived by the university students. In the study, after reviews the literature of corporate reputation and social media a survey is set out to analyze how the university students who are smart phone users have perceived the relationship between corporate reputation and social media. Two leading companies in smart phone market and the impacts of their social media activities on corporate reputation are examined comparatively. It is empirical evidence that the company which is using social media more actively and effectively has a high perception of corporate reputation. This result indicates the significance of the use of social media to manage the corporate reputation which is regarded as most invaluable asset for the company. The finding might hopefully fill the gap in the literature and prepare the ground for further future research in the field.  Keywords: Corporate Reputation, Social Media, Smart phones.  </text>
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                    <text>The Importance and Place of Information Technology in the Changing
Marketing Concept
Hacı Mustafa Paksoy
Kilis 7 Aralik University
Turkey
hmpaksoy@yahoo.com
BelkısDilekÖzbezek
Kilis 7 Aralik University
Turkey
dilekozbezek@gmail.com
ErhanKilinç
Kilis 7 Aralik University
Turkey
erhankilinc@kilis.edu.tr
Abstract: Today, information is a strategic competitive tool for marketing and management,
thus marketing decisions should be supported from various sources provided accurate,
current and reliable information. Many concepts such as definition, scope and role of
marketing have been changed in this transitional process. These developments, consisting of
complex and closely related processes have exposed the necessity that societies should live on
by thinking of global world. Although the literature covers a short period of practice, with a
history dating back to the history of mankind has comprise the process of marketing
disciplines examining the theoretical foundations of information technology is shaped by the
changing role of marketing helps us to understand. Nowadays, the internet that is one of the
major information technology tools use in the field of change, distribution and
communication has radically affect all of the marketing mix variables. This change was
needed to see such a study.
The aim of this article which based on literature research is to put forth a new marketing
perspective that shaped with information technologies in the context of innovations that
constituted in marketing activities and function of information technologies. For this purpose
the research literature were examined in depth, and we have tried to explain information
technology under the new marketing perspective. After brief summary the study will examined
within, the definition of globalization and development of information and communication
technologies and the spread of the internet. Then the changing role of marketing by
establishing parallel connections with developments in information and communication
technologies defined in detail. At the conclusion part the role and importance of information
technology in changing marketing approach evaluated.
Keywords: Globalization, Internet, Marketing History, Marketing Thought, Information
Technologies.

187

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Erhan, KILINÇ</text>
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                <text>Today, information is a strategic competitive tool for marketing and management, thus marketing decisions should be supported from various sources provided accurate, current and reliable information. Many concepts such as definition, scope and role of marketing have been changed in this transitional process. These developments, consisting of complex and closely related processes have exposed the necessity that societies should live on by thinking of global world. Although the literature covers a short period of practice, with a history dating back to the history of mankind has comprise the process of marketing disciplines examining the theoretical foundations of information technology is shaped by the changing role of marketing helps us to understand. Nowadays, the internet that is one of the major information technology tools use in the field of change, distribution and communication has radically affect all of the marketing mix variables. This change was needed to see such a study.     The aim of this article which based on literature research is to put forth a new marketing perspective that shaped with information technologies in the context of innovations that constituted in marketing activities and function of information technologies. For this purpose the research literature were examined in depth, and we have tried to explain information technology under the new marketing perspective. After brief summary the study will examined within, the definition of globalization and development of information and communication technologies and the spread of the internet. Then the changing role of marketing by establishing parallel connections with developments in information and communication technologies defined in detail. At the conclusion part the role and importance of information technology in changing marketing approach evaluated.    Keywords: Globalization, Internet, Marketing History, Marketing Thought, Information Technologies.  </text>
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                    <text>Albanian Performance in Target Achievements toward 2020 Growth
Strategy
EglantinaHysa
Epoka University
Albania
ehysa@epoka.edu.al
Abstract: Albania being part of South East Europe is trying to meet the standards of
European Union by stating a clear vision for 2020 growth strategy, which is similar to
European Union’s “Europe 2020 Growth Strategy”. This strategy consists of economic
reforms implementation according to five growth pillars: 1- Integrated growth; 2- Smart
growth; 3- Sustainable growth; 4- Inclusive growth; and 5- Governance for growth. Albania
strives to achieve the EU standards in order to be considered for a further inclusion to EU,
but from the other side it has to cooperate with SEE countries in order benefit from a win-win
situation.
The first aim of this study is the analysis of the Albanian economic conditions comparing to
the other SEE countries. Albania is generally founded below the SEE averages in the growth
pillar achievements. Meanwhile there are some components of these pillars where Albania
shows a better performance but still too far from the European Union countries. This list
includes indicators such as: estimated software piracy rates related to smart growth,
entrepreneurship related to sustainable growth, employment (15+) related to Inclusive
growth.
The second aim is the comparison of the present and the future of Albania taking into the
consideration the reforms to meet the 2020 growth targets. Although the time left, less than
six year, is very limited to meet the above mentioned strategy, Albania has its capacities to
fulfill all the tasks. Lastly, this study draws some specific recommendations and conclusions
for the Albanian case based on the above figures and on the new reforms of the last elected
government in Albania.
Keywords: Economic Growth, European Union, SEE Countries, Albania.

80

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                <text>Albania being part of South East Europe is trying to meet the standards of European Union by stating a clear vision for 2020 growth strategy, which is similar to European Union’s “Europe 2020 Growth Strategy”. This strategy consists of economic reforms implementation according to five growth pillars: 1- Integrated growth; 2- Smart growth; 3- Sustainable growth; 4- Inclusive growth; and 5- Governance for growth. Albania strives to achieve the EU standards in order to be considered for a further inclusion to EU, but from the other side it has to cooperate with SEE countries in order benefit from a win-win situation.    The first aim of this study is the analysis of the Albanian economic conditions comparing to the other SEE countries. Albania is generally founded below the SEE averages in the growth pillar achievements. Meanwhile there are some components of these pillars where Albania shows a better performance but still too far from the European Union countries. This list includes indicators such as: estimated software piracy rates related to smart growth, entrepreneurship related to sustainable growth, employment (15+) related to Inclusive growth.     The second aim is the comparison of the present and the future of Albania taking into the consideration the reforms to meet the 2020 growth targets. Although the time left, less than six year, is very limited to meet the above mentioned strategy, Albania has its capacities to fulfill all the tasks. Lastly, this study draws some specific recommendations and conclusions for the Albanian case based on the above figures and on the new reforms of the last elected government in Albania.       Keywords: Economic Growth, European Union, SEE Countries, Albania.</text>
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                    <text>Discrimination in Higher Education is Source of Conflict: Albanian in
Macedonia
EmirjonaHuti
Epoka University
Albania
ehuti10@epoka.edu.al
BekirCinar
Epoka University
Albania
bcinar@epoka.edu.al

Abstract: This paper is explaining discrimination of Albanian youth in higher education who
live in Macedonia.There are considerable amount of ethnic Albanians living in Macedonia. It
is known fact that ‘bitter disputes exist between the majority Orthodox Macedonians and
Muslim Albanians, who make up a quarter of Macedonia's population’. There are various
reasons why there are ‘bitter disputes’; one these disputes arise from discrimination in higher
education.
It is an empirical study which has employed qualitative as well as quantitative methods.
Survey and interviews are conducted in order to collect primary data. This data was analyzed
and discussed under the available official data and literature for reaching a credible
conclusion.
This research is providing quite important information why this conflict is happening and
what are the root causes of the conflicts.
Despite the secondary sources, the research is based on the survey, which is addressed to the
students who can easily show and describe the problems that the students face due to
discrimination. The research indicates that the discrimination has great impact on the conflict
and without addressing this discrimination in higher education; it could be more difficult to
find a plausible solution to the problem for future of Macedonia.
Keywords: Discrimination, Higher Education, Youth, Conflict

20

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CINAR, Bekir </text>
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                <text>This paper is explaining discrimination of Albanian youth in higher education who live in Macedonia.There are considerable amount of ethnic Albanians living in Macedonia. It is known fact that ‘bitter disputes exist between the majority Orthodox Macedonians and Muslim Albanians, who make up a quarter of Macedonia's population’. There are various reasons why there are ‘bitter disputes’; one these disputes arise from discrimination in higher education.     It is an empirical study which has employed qualitative as well as quantitative methods. Survey and interviews are conducted in order to collect primary data. This data was analyzed and discussed under the available official data and literature for reaching a credible conclusion.     This research is providing quite important information why this conflict is happening and what are the root causes of the conflicts.   Despite the secondary sources, the research is based on the survey, which is addressed to the students who can easily show and describe the problems that the students face due to discrimination. The research indicates that the discrimination has great impact on the conflict and without addressing this discrimination in higher education; it could be more difficult to find a plausible solution to the problem for future of Macedonia.    Keywords: Discrimination, Higher Education, Youth, Conflict</text>
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                    <text>Women Empowerment; Compression between Albania and Kosovo
JonaHoxhaj
Epoka University
Albania
jhoxhaj10@epoka.edu.al
Elena Pici
Epoka University
Albania
epici10@epoka.edu.al

Abstract: This paper examines in details the increscent of woman empowerment in developing
countries by referring to two examples in Balkan states, which are states with low integration
and growth, Albania and Kosovo. These states are working toward elimination of gender
inequality and woman empowerment in state institutions, by putting targets of participation
percentage of women in parliament, governments and even in lower positions. Still women
continuously face difficulties and obstacles towards their full participation in public life in
developing countries.
Albania as a post communism country has a higher percentage of people with higher
education than Kosovo, which also indicates that women are also more integrated into
society. But Kosovo on the other side as a post war country with a very high presence of
international influence has put a very strict law and obligatory implementation of women
participation in all institutions and decision making bodies. Kosovo is striving hard to be the
leader for this issue in region, but individual success of some women in Kosovo does not
mean that the culture of equality is reflected in all population. Situation of women
empowerment is widely spread in both countries and is considered a big vision for these
states toward improvement and further development. Especially very careful analyses were
done to put the light on the situation in rural areas, where women are not aware of their
rights and are not informed about the justice, freedom and other essential human rights they
possess and also what is being done to change this situation those parts of the countries.
Lastly, after examination of each countries standing position for protection of the dignity by
women themselves, and empowerment in social life, a compression between them will be
made based on the current situation and women participation in key political, economical and
social positions in these countries.
Keywords: Women empowerment, Albania, Kosovo, Key positions, Education, Woman
Participation.

41

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                <text>This paper examines in details the increscent of woman empowerment in developing countries by referring to two examples in Balkan states, which are states with low integration and growth, Albania and Kosovo. These states are working toward elimination of gender inequality and woman empowerment in state institutions, by putting targets of participation percentage of women in parliament, governments and even in lower positions. Still women continuously face difficulties and obstacles towards their full participation in public life in developing countries.     Albania as a post communism country has a higher percentage of people with higher education than Kosovo, which also indicates that women are also more integrated into society. But Kosovo on the other side as a post war country with a very high presence of international influence has put a very strict law and obligatory implementation of women participation in all institutions and decision making bodies. Kosovo is striving hard to be the leader for this issue in region, but individual success of some women in Kosovo does not mean that the culture of equality is reflected in all population. Situation of women empowerment is widely spread in both countries and is considered a big vision for these states toward improvement and further development. Especially very careful analyses were done to put the light on the situation in rural areas, where women are not aware of their rights and are not informed about the justice, freedom and other essential human rights they possess and also what is being done to change this situation those parts of the countries.     Lastly, after examination of each countries standing position for protection of the dignity by women themselves, and empowerment in social life, a compression between them will be made based on the current situation and women participation in key political, economical and social positions in these countries.  Keywords: Women empowerment, Albania, Kosovo, Key positions, Education, Woman Participation.</text>
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                    <text>Albanian Trade and Income Inequality
Mergleda Hodo
Epoka University
Albania
mhodo@epoka.edu.al

Abstract: Briefly, this research paper will demonstrate if the forecasts of Heckscher-Ohlin
theory, that inequality increases in wealthy countries and decrease in developing countries,
like Albania, as a result of increased trade, is true for our case.
This paper uses theoretical and empirical research with the intention of showing how trade
and trade liberalization influence income distribution and income inequality. Trade
liberalization enhances overall welfare; most of the time gains from trade are considerable
but are not distributed equally. The focus of this research paper is finding out how this affects
Albania in particular. These effects of trade are evaluated essentially through price changes,
keeping under spotlight the possible changes in relative demand for domestic factors of
production, especially the demand for skilled compared to unskilled labor.
The regression model is used to find the correlation between trade and income inequality in
Albania for years 2000-2011. Albanian trade parameters are taken from the Albanian
Institution of Statistics and World Bank and are compared to the measures of inequalities in
the country to extrapolate a conclusion in regards the impact of trade openness on income
inequalities. Greater sincerity to world markets can affect income distribution between and
within countries. So the increase in growth due to trade openness has a pejorative effect on
the poor and causes unequal distribution of income. Based on the findings, trade
liberalization is found to be related to income inequality. Does inequality increases in capital
and land abundant countries while decreases in labor abundant countries when they
experience trade liberalization?

Keywords: Trade liberalization, income inequality, Heckscher-Ohlin theory, capital.

75

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                <text>Briefly, this research paper will demonstrate if the forecasts of Heckscher-Ohlin theory, that inequality increases in wealthy countries and decrease in developing countries, like Albania, as a result of increased trade, is true for our case.    This paper uses theoretical and empirical research with the intention of showing how trade and trade liberalization influence income distribution and income inequality. Trade liberalization enhances overall welfare; most of the time gains from trade are considerable but are not distributed equally. The focus of this research paper is finding out how this affects Albania in particular. These effects of trade are evaluated essentially through price changes, keeping under spotlight the possible changes in relative demand for domestic factors of production, especially the demand for skilled compared to unskilled labor.    The regression model is used to find the correlation between trade and income inequality in Albania for years 2000-2011. Albanian trade parameters are taken from the Albanian Institution of Statistics and World Bank and are compared to the measures of inequalities in the country to extrapolate a conclusion in regards the impact of trade openness on income inequalities. Greater sincerity to world markets can affect income distribution between and within countries. So the increase in growth due to trade openness has a pejorative effect on the poor and causes unequal distribution of income. Based on the findings, trade liberalization is found to be related to income inequality. Does inequality increases in capital and land abundant countries while decreases in labor abundant countries when they experience trade liberalization?       Keywords: Trade liberalization, income inequality, Heckscher-Ohlin theory, capital.</text>
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                    <text>Evaluation of E-Learning and LMS Usage at IBU
FeridHadzic
International Burch University
Bosnia and Herzegovina
ferid.hadzic@gmail.com
Abstract:Advances in the domain of information and communication systems have enabled
new methods for transfer and acquisition of knowledge to emerge and become popular. Elearning has become an area with substantial investments, both in financial terms and
research efforts directed towards optimization of existing education methods and discovery of
novel ways to disseminate knowledge through usage of modern technologies. The emphasis is
upon the importance of integrated learning paths that vary according to the student, the
subject material, the level of competence, and corporate or student preferences. Successful
implementation of e-learning requires the same management commitment as other missioncritical organization-wide initiatives. Most of all e-learning needs to be compelling to the
audience it targets, offering the learner a resource that is seen as appealing, valuable and
productive to their goals and aspirations. A learning management system (LMS) is a software
application for the administration, documentation, tracking, reporting and delivery of elearning education courses or training programs. This project describes the process used to
analyze needs and select a LMS. Readers will be provided with information about choosing
and evaluating a LMS, and also evaluation of LMS usage at The International Burch
University and how it is implemented, lessons learned, and tips for organizations seeking to
purchase a LMS in the future.
Keywords:
E-learning, Learning Management System (LMS), Technology, International
Burch University (IBU), Implementation, Evaluation.

101

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                <text>Advances in the domain of information and communication systems have enabled new methods for transfer and acquisition of knowledge to emerge and become popular. E-learning has become an area with substantial investments, both in financial terms and research efforts directed towards optimization of existing education methods and discovery of novel ways to disseminate knowledge through usage of modern technologies. The emphasis is upon the importance of integrated learning paths that vary according to the student, the subject material, the level of competence, and corporate or student preferences. Successful implementation of e-learning requires the same management commitment as other mission-critical organization-wide initiatives. Most of all e-learning needs to be compelling to the audience it targets, offering the learner a resource that is seen as appealing, valuable and productive to their goals and aspirations. A learning management system (LMS) is a software application for the administration, documentation, tracking, reporting and delivery of e-learning education courses or training programs. This project describes the process used to analyze needs and select a LMS. Readers will be provided with information about choosing and evaluating a LMS, and also evaluation of LMS usage at The International Burch University and how it is implemented, lessons learned, and tips for organizations seeking to purchase a LMS in the future.     Keywords:	E-learning, Learning Management System (LMS), Technology, International Burch University (IBU), Implementation, Evaluation.</text>
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