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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

The Crucial Issue for the Enlargement Process of the
European Union: “Turkey”
Galip Ferhat Akbal
Dumlupınar University, Kütahya, Turkey
ferhatakbal89@gmail.com
The probable accession of Turkey to European Union has been widely
discussed for last decade. Some thinkers believe that further enlargement
of the European Union will harm the harmony of the current structure. If
we use the realist point of view here, we can say that it is a controversial
issue to accept Turkey as a member of EU, due to the fact that each
member states seeks its benefits and agree on issues, if there is a mutual
gain. Even though there is general agreement among the member states
that Turkey is an important strategic partner and should be closely
associated with the EU, the full membership of Turkey to EU raised deep
skepticism in member states due to the perceived costs of Turkey’s
membership to EU. This skepticism prolonged the membership process of
Turkey. However, throughout the new developments and events especially
in the area of economy, Turkey came into prominence again. Yet, it is still
overwhelming to acknowledge that Turkey is ready to full membership
because there are tough problems such as unsolved Kurdish issue,
economic stability etc.
In this paper, I will utilize from two significant international relations
theories: Intergovernmentalism and Neofunctionalism. Then I will do the
single-country study and analyses Turkey’s circumstances with the
framework of these two theories. In this single country study, I will explain
the Westernization process of Turkey since 1923 and I will continue with
three perspectives which give form to perceptions of Turkey in the foreign
policy. After this, I will calculate the benefits and costs of the membership
both from EU and Turkey.
Keywords: Turkey-EU Relations, Realism, Intergovernmentalism,
Neofunctionalism, Unanimity, Supranational Institutions, EU Enlargement
Process

125

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                    <text>International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

The Crucial Issue for the Enlargement Process of the European Union:
„Turkey‟
Galip Ferhat Akbal
Dumlupinar University, Kutahya, Turkey
ferhatakbal89@gmail.com
Abstract
The probable accession of Turkey to European Union has been widely discussed for
last decade. Some thinkers believe that further enlargement of the European Union
will harm the harmony of the current structure. If we use the realist point of view
here, we can say that it is a controversial issue to accept Turkey as a member of EU,
due to the fact that each member states seeks its benefits and agree on issues, if
there is a mutual gain. Even though there is general agreement among the member
states that Turkey is an important strategic partner and should be closely associated
with the EU, the full membership of Turkey to EU raised deep skepticism in
member states due to the perceived costs of Turkey‟s membership to EU. This
skepticism prolonged the membership process of Turkey. However, throughout the
new developments and events especially in the area of economy, Turkey came into
prominence again. Yet, it is still overwhelming to acknowledge that Turkey is ready
to full membership because there are tough problems such as unsolved Kurdish
issue, economic stability etc.
In this paper, I will utilize from two significant international relations theories:
Intergovernmentalism and Neofunctionalism. Then I will do the single-country
study and analyses Turkey‟s circumstances with the framework of these two
theories. In this single country study, I will explain the Westernization process of
Turkey since 1923 and I will continue with three perspectives which give form to
perceptions of Turkey in the foreign policy. After this, I will calculate the benefits
and costs of the membership both from EU and Turkey.
Keywords:
Turkey-EU
Relations,
Realism,
Intergovernmentalism,
Neofunctionalism, Unanimity, Supranational Institutions, EU Enlargement Process

Introduction
The probable accession of Turkey to European Union has been widely discussed for last
decade. Some thinkers believe that further enlargement of the European Union will harm
the harmony of the current structure. If we use the realist point of view here, we can say
that it is a controversial issue to accept Turkey as a member of EU, due to the fact that each
member states seeks its benefits and agree on issues, if there is a mutual gain. Even though
there is general agreement among the member states that Turkey is an important strategic
partner and should be closely associated with the EU, the full membership of Turkey to EU
raised deep skepticism in member states due to the perceived costs of Turkey‟s
membership to EU. This skepticism prolonged the membership process of Turkey.
However, throughout the new developments and events especially in the area of economy,
Turkey came into prominence again. Yet, it is still overwhelming to acknowledge that
Turkey is ready to full membership because there are tough problems such as unsolved
Kurdish issue, economic stability etc.

1

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

In this paper, I will utilize from two significant international relations theories:
Intergovernmentalism and Neofunctionalism. Then I will do the single-country study and
analyse Turkey‟s circumstances with the framework of these two theories. In this single
country study,
Key Words: Turkey-EU Relations, Realism, Intergovernmentalism, Neofunctionalism,
unanimity, supranational institutions, EU enlargement process
Intergovernmentalist Approach:
Intergovernmentalism is one of the well-known approaches in international relations.
According to this approach, nation states plays crucial role. George Bache thinks that
European integration process would only go as far as the nation states were prepared to
allow it to go (Bache, 2006: 13). Because of the fact that nation states are the most
important and powerful actors in this approach, interests of nation states may postpones the
integration process of candidate membership.
One of the measure or principle that the intergovernmentalist point of view passionately
advocates in the body of the EU is the unanimity. Unanimity refers to the complete
agreement between member states. Individuals consider unanimous decisions as the sign of
agreement, solidarity and unity. If a decision has to be taken by unanimity, there must not
be any negative vote to this decision. If there is just one negative vote to a decision, the
decision will not come into effect. Thus, individuals also name unanimity as the „veto
power‟.
But why is this unanimity principle crucial for Turkey? If the full membership negotiations
which was launched on 3 October 2005 come to a conclusion positively and the final
decision that determine the membership of Turkey to EU is decided to be taken by
unanimity, for Turkey to be a member of the EU could be impossible. Today, there are
some members states enthusiastically opposing to the membership of Turkey such as
Cyprus, Greece and Austria due to the political and historical reasons and even though
Turkish government conducts positive policy initiatives so as to get the support of these
countries, it could be impossible to obtain their positive votes for the membership of
Turkey to EU.
For instance, Austria does not support Turkey‟s membership mostly because of the
historical reasons. The siege of Vienna by the Ottomans in 1683 caused stereotypes such as
„cruel Turks‟, „barbarous Turks‟ and these stereotypes are still preserving its impact on
Austrian politicians and citizens. “Even centuries later, the historical memory of the siege
of Vienna serves as the most significant reason why Austria remains the most ardent
opponent of Turkish membership” (Kösebalaban 2007:99). The bare truth is that for
Turkey none of the initiatives may not be enough to eradicate these stereotypes so if the
final decision about Turkey‟s membership to EU is decided to be taken by unanimity
principle, Turkey could be out of the Union.
The same thing is valid in the case of Cyprus. The government of Cyprus puts forward the
recognition of Cyprus by Turkey as the precondition for Turkey‟s membership to EU but
as we all know that Turkey evaluates Cyprus issue as the national problem and conducts a
strict politics and attitude towards Cyprus issue and rejects to undertake any initiative that
leads to the recognition of Cyprus. So if the final decision about Turkey‟s membership to

2

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

EU is decided to be taken by unanimity principle, Turkey would not get the positive vote
or support of Cyprus (Ker-Lindsay, 2007: 71-83).
Neofunctionalist Approach
Neofunctionalism is one of the well-known theories in international relations considered as
the counter-theory to abovementioned intergovernmentalism. Neofunctionalism strongly
argues that nation-states are not the only actors in international relations. According to
neofunctionalist point of view, non-state actors are as important as nation-states, hence
they give so much significance to the supranational institutions like EU and interest groups
and bureaucratic actors (Bache, 2006:9). For neofunctionalism, the activities of interest
groups and bureaucratic actors should not be restricted to the domestic political arena
(Bache, 2006:9). That is to say, interest groups and bureaucratic actors should play a global
or worldwide role in international arena instead of merely conducting activities related to
domestic politics.
The most vital concept for the neofunctionalism is the concept of „spillover‟. The concept
of spillover “refers to a situation in which a given action, related to a specific goal, creates
a situation in which the original goal can be assured only by taking further actions, which
in turn create a further condition and a need for more action and so forth” (Lindberg, 1963:
10). Clearer, this concept signifies that once national governments take a step for the
integration of one sector, the process of integration will continue inevitably with the
integration of other sectors. For instance, with the establishment of European Coal and
Steel Community (ECSC) in 1951 with the Treaty of Paris, the sector of coal and steel was
integrated and taken under the control of a High Authority and this process of integration
continued and expanded more with the establishment of European Economic Community
(EEC) and the European Atomic Energy Community (EURATOM) in 1958 with the
Treaty of Rome.
Furthermore, for the neofunctionalist thinking European Commission is the most
significant non-state international actor. According to neofunctionalist logic, European
Commission can manipulate both domestic and international pressures on national
governments to develop the process of European integration even if the national
governments are reluctant (Bache, 2006: 9. Through regular Progress Reports, Negotiating
Framework, Paper on issues arising from Turkey's membership perspective, and Screening
Reports, European Commission tries to impose the obligations which should be met by the
Turkish government for the EU membership. As a result of these reports, Turkish
government mostly endeavors to pass legislations in order to meet the obligations implied
by the European Commission for the EU membership. So, the bare truth is that European
Commission is the most influential institution with regard to Turkey‟s accession to EU.
The European Commission has played a key role in the membership process of Turkey to
EU. In its Regular Report of 2004, the European Commission expressed that Turkey has
achieved significant legislative progress in many areas, through further reform packages,
constitutional changes and the adoption of a new Penal Code (Schimmelfennig, 2009:
425). At the end of this report, the European Commission declared that Turkey has fulfilled
the necessary political criteria indicated in the Copenhagen Criteria and recommended that
accession negotiations should be opened with Turkey (Commission of the European
Communities). 2004 As a result of the recommendation of the European Commission, the
European Council accepted the Commission‟s assessments and recommendation and on 3
October 2005, the full membership negotiations were launched with Turkey.

3

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Besides, neofunctionalist point of view cares about the augmentation of new markets in the
body of EU. Thus, they interpret Turkey‟s membership to EU in a positive and affirmative
manner on the basis of „creation or increase of new markets‟. According to neofuncionalist
ideology, Turkey, with its population of seventy-two million which consist of a
considerable amount of young population, would be a great market and this would increase
the trade volume of EU member states (Nugent, 2007: 484).
Apart from the notion of new market, the neofunctionalist logic seems confirmative to
Turkey‟s EU membership due to the idea of democracy. According to neofunctionalist
perspective, if Turkey is excluded from the EU, Turkey would turn its face to the East
where there are lots of countries that have unstable and unconsolidated democracies and
anti-democratic polity such as Iraq, Iran and Syria and this situation would damage the
delicate structure of Turkish democracy. In addition, the neofunctionalist thinking states
that Turkey which has unconsolidated and unstable democracy would cause a security
problem for the Europe since it would be the sole European country that has unreliable
democracy. In this case, Turkey would affect the democratic tradition, values and norms of
Europe terribly (Oğuzlu and Kibaroğlu, 2008: 945).
Conclusion
In both theories, there are constant doubts about membership of Turkey. However, not only
Turkey but also member states of European Union may face with the dangerous potential
of intergovernmentalism due to the fact that nation states can follow their own interests.
Neofunctionalist approach can play a significant role for Turkey and EU. Membership of
Turkey and future of European Union is strongly linked with each other. There is a mutual
gain. Yet, there are homework should be done by Turkey. Turkish democracy has still
some important problems, although some important steps done. On the other hand,
European Union should minimize the negative discrimination against Turkey.
References
Bache, Ian; George, Stephen 2006, Politics in the European Union, New York: Oxford
University Press.
Lindberg, L. 1963, The Political Dynamics of European Economic Integration, Stanford:
Stanford University Press.
Ker-Lindsay, James 2007, The Policies of Greece and Cyprus towards Turkey‟s EU
Accession, Turkish Studies, Vol. 8, No. 1, pp. 71-83.
Kösebalaban, Hasan 2007, The Permanent “Other”? Turkey and the Question of European
Identity, Mediterranean Quarterly Vol. 18, No. 4, Mediterranean Affairs Inc., pp.
87-111.
Nugent, Neill 2007, The EU‟s Response to Turkey‟s Membership Application: Not Just a
Weighing of Costs and Benefits, European Integration Vol. 29, No. 4, Routledge,
pp. 481-502.

4

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Oğuzlu Tarık; Kibaroğlu, Mustafa 2008, Incompatibilities in Turkish and European
Security Cultures Diminish Turkey‟s Prospects for EU Membership, Middle
Eastern Studies Vol.44, No. 6, Routledge, pp. 945-962.
Schimmelfennig, Frank 2009, Entrapped again: The way to EU membership negotiations
with Turkey, International Politics Vol. 46, No. 4, Palgrave Macmillan, pp. 413431.
Commission of the European Communities, 2004b.

5

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                <text>The probable accession of Turkey to European Union has been widely  discussed for last decade. Some thinkers believe that further enlargement  of the European Union will harm the harmony of the current structure. If  we use the realist point of view here, we can say that it is a controversial  issue to accept Turkey as a member of EU, due to the fact that each  member states seeks its benefits and agree on issues, if there is a mutual  gain. Even though there is general agreement among the member states  that Turkey is an important strategic partner and should be closely  associated with the EU, the full membership of Turkey to EU raised deep  skepticism in member states due to the perceived costs of Turkey’s  membership to EU. This skepticism prolonged the membership process of  Turkey. However, throughout the new developments and events especially  in the area of economy, Turkey came into prominence again. Yet, it is still  overwhelming to acknowledge that Turkey is ready to full membership  because there are tough problems such as unsolved Kurdish issue,  economic stability etc.  In this paper, I will utilize from two significant international relations  theories: Intergovernmentalism and Neofunctionalism. Then I will do the  single-country study and analyses Turkey’s circumstances with the  framework of these two theories. In this single country study, I will explain  the Westernization process of Turkey since 1923 and I will continue with  three perspectives which give form to perceptions of Turkey in the foreign  policy. After this, I will calculate the benefits and costs of the membership  both from EU and Turkey.  Keywords: Turkey-EU Relations, Realism, Intergovernmentalism,  Neofunctionalism, Unanimity, Supranational Institutions, EU Enlargement  Process</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Students’ Perceptions of Corporate Social Responsibility
and Repeat Patronage Intentions: The Moderating Role
of Trust
Rana Fawad Asif
Shaheed Zulfiqar Ali Bhutto, Institute of science &amp; Technology
Islamabad, Pakistan
fawadasif@gmail.com
Sami Abdul Ahad
National Defence University, Islamabad, Pakistan
unsung1990@yahoo.com
Ahmed Gull
Department of Management Print o Plast, Islamabad,Pakistan
unsung1990@yahoo.com
Corporate Social Responsibility (CSR) is an extensive concept and has been
becoming more and more important in the contemporary world. This
research study aims to highlight the significance of Corporate Social
Responsibility in Education Sector and happenings that are necessary for a
university to act as socially responsible. It also studies the students’ belief
about the social responsibility performance of their institutions and in a
broad-spectrum as well. This study deliberates the impact of Corporate
Social Responsibility on students’ commitment at university level. The
study develops and tests a conceptual framework which predicts a positive
relationship of Corporate Social Responsibility towards Perceived Service
Quality, Attitudinal Loyalty, Repeat Patronage Intentions and the
moderating role of Trust in the context of universities located in Islamabad.
At the same time the study examines the mediating relationship of
Attitudinal Loyalty between Perceived Service Quality and Repeat
Patronage Intentions.
The results generally support this relationship except for the moderating
direction of Trust between Corporate Social Responsibility and Attitudinal
Loyalty. The results also showed that Attitudinal Loyalty mediates the
relationship among Perceived Service Quality and Repeat Patronage
Intentions.
The social responsible activities of the universities were highlighted in the
study and students’ perceptions about Corporate Social Responsibility
240

�International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

were also considered. The outcomes showed that the social responsible
behaviors of the university increases the students’ commitment and loyalty
for the university which leads to repeat behavioral intentions, by means of
creating a positive image of the university.
The universities primarily business schools were selected as the context of
the study because business schools educate and train graduates who
become future business experts and managers. Therefore the universities
need to understand the emerging concept of Corporate Social
Responsibility and make the students aware of it and realize its importance
to make them effective business leaders.
Keywords: Trust, Corporate Social Responsibility, Perceived Service
Quality, Attitudinal Loyalty, Repeat Patronage Intentions.

241

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                    <text>International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

Point of View from the Perspective of an Accountant to Independent Auditing
with the New Turkish Commercial Code
Güler F. ÜnalUyar

Akdeniz University/Antalya, Turkey
gulerferhan@hotmail.com
HalitGörmez

Akdeniz University/Antalya, Turkey
BülentKınay

Akdeniz University/Antalya, Turkey
In 01 July 2012, the enactment of the Turkish Commercial Law no 6102, lead
to significant changes, especially in the field of independent auditing. These
changes include the determination of the persons or organizations for
independent audit companies and auditors.
These regulations with the other regulations in the new Turkish Commercial
Law, will mostly affect Professional groups. For this reason, 29 females, 64
males, including 93 public accountants registered in the Chamber of Certified
Public Accountants of Antalya asked for expectations by a survey about the
new Turkish Commercial Law. In the first part of the questionnaire includes
demographic data such as age, education and gender, the second part includes
multiple-choice questions concerning the audit process, the last part includes
five-point Likert scale questions about how professionals will be affected. The
results were analysed by SPSS package program.
Keywords: New
Accountants.

Turkish

Commercial

Law,

Independent

Auditing,

1. Introduction
The need of information users for reliable information is increasing in order to use the
resources efficiently and effectively while making decisions for financial reports prepared
by enterprises the in the presence of global economy and increasing competition. Reliable
information makes information inspection obligatory.
The limits of independent audit in our country which are indicated in the law with CMB
(Capital Markets Board) regulations in 1988 is increasing even more with the enactment of
6102 Turkish Commercial Code on the date of 01.07.2012. In this context “Public
Supervision, Accounting and Audit Standards Institution” was founded as a
regulatingauthority for independent audit activity and the profession of auditorship. There
have been major changes in the field of independent audit with this. These changes include
determination of audited companies and possible auditor persons or organizations.
It is envisioned that members of a profession will be affected most with the changes done
in the independent audit in the New Turkish Commercial Code. For this reason, 29

7

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

females, 64 males, including 93 public accountant registered in the Chamber of Certified
Public Accountants of Antalya were asked for expectations by a survey about the new
Turkish Commercial Code. The first part of the questionnaire includes demographic data
such as age, education and gender, the second part includes multiple-choice questions
concerning the audit process, the last part includes five-point Likert scale questions about
how professionals will be affected. The results were interpreted by Frequency analysis in
SPSS package program.
2. Literature Research
In the study carried out by Ulusan, Eren and Köylü (2012), a survey was conducted for 41
members of profession about how the new regulations brought on accounting and audit by
Turkish Commercial Code no 6102 are perceived by members of profession, and results
were interpreted by SPSS package program.
As a result of the study, it was seen that number of people who believe that new
regulations brought by New Commercial Code are necessary are correct is more than the
number of people who do not believe so.
In the study carried out by Hatunoğlu (2010), a survey was conducted for 131 members of
profession registered in Chamber of Independent Accountant and Financial Advisor in
Kahramanmaraş about how the regulations in Stock Corporations affect members of
profession, while New Turkish Commercial Code was in draft.
As a result of this study, majority of the attendants believe that bringing of the New
Turkish Commercial Code will be positive.
3. Materials And Methods
29 female and 64 male public accountants registered in the Chamber of Certified Public
Accountants of Antalya were asked for their expectations from changes in independent
audit by New Turkish Commercial Code in a survey.
Survey consists of 3 parts:
A. First part of the survey
The first part of the questionnaire consists of demographic data such as age, education and
gender.
A1. Distribution of Age and Gender
Gender

Age

Total

Female

Male

Total

25-35

12

20

32

36-45

14

26

40

46-55

2

10

12

56-….

1

8

9

29

64

93

8

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

29 of the attendants are female and 64 of them are males, 34% of them are between ages of
25-35 in total, 43% of them are between ages of 36-45 and the rest are above the age of 46.

A2. Education Level
Education Level
High School
Gender

College

Undergraduate Postgraduate

Total

Female

1

1

26

1

29

Male

1

1

56

6

64

2

2

82

7

93

Total

96% of the attendants have completed undergraduate and post graduate education
A3. Taxpayer Numbers of the Accountants
TaxpayerNumbers
Company
1-20
Gender

21-40

41-60

61-80

81 -…..

accountant

Total

Female

11

8

4

1

3

2

29

Male

15

13

10

11

12

3

64

26

21

14

12

15

5

93

Total

50% of the attendants are working with more than 40 taxpayers.

A4. Distribution of Professional Times
Professional Times
1-5 years
Gender

Female
Male

Total

6-10 years

11-15 years 16-20 years

21-…

Total

9

8

5

4

3

29

12

16

15

8

13

64

21

24

20

12

16

93

Approximately 23% of the accountants are working for 1 and 5 years, 26% of them are
working for 6-10 years and approximately 30% of them are working for more than 15
years as accountant. 25% of these are female and 75% of them are male accountants.

9

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

A5. Distribution of Employee Numbers
EmployeeNumbers
N/A
Gender

1-3 persons 4-7 persons

8 andex

Total

Female

17

6

4

2

29

Male

16

32

13

3

64

33

38

17

5

93

Total

35% of the accountants do not employ anyone with them and only 41% of them employ
more than 3 people.
A6. Training of the Personnel
Training Of Personnel
Yes
Gender

No

Total

Female

21

8

29

Male

60

4

64

81

12

93

Total

Also 87% of the accountants prove training for accounting to the employed personnel.
B. Second part of the survey
In the second part of the survey multiple-choice questions concerning the regulation of
independent audit, rate setting, determination of audited companies are asked and it is
stated that they are able to select more than one option for these questions.
B1. Independent Audit Regulation Institution
q1
CapitalMark Revenue
ets Board
TÜRMOB
Gender

Total

1

Administrati

(CMB)

KGK2

on (RA)

Total

Others

Female

17

4

2

6

0

29

Male

52

2

2

7

1

64

69

6

4

13

1

93

When accountants were asked which institution should perform the regulations and
controls about independent audit, 74% of them stated TÜRMOB.

1

TÜRMOB : Union Of Chambers Of Certified Public Accountants of Turkey.

2

KGK : Public Oversight Accounting and Auditing Standards Authority

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�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

B2. Who Should Auditors Be Selected From
Auditor’schoice
Independent Auditing

Accountants
Gender

Firm

Total

Female

27

2

29

Male

63

1

64

90

3

93

Total

Accountants were asked, according to the New TCC, about whom should the independent
auditors be selected from and given answers include lawyer, revenue, academics and
independent audit firms. 97% of the accountants stated that independent auditors should
only be selected from accountants (Independent Accountant and Financial Advisor and
Certified Public Accountant), 3% of them stated that they should be selected from
Independent Audit firms.
B3. Rate Setting for Independent Audit
Rate SettingforIndependent Auditing
a
Gender

Female
Male

Total

b

c

d

e

Total

8

2

9

10

0

29

19

12

18

14

1

64

27

14

27

24

1

93

Attendants were asked about which criteria should be considered for rate setting and while
approximately 30% of them were thinking about a “minimum fee tariff publication” 30%
of them were thinking “a specific percentage of sales revenue of the organization” should
be taken. Another part of 26% said that “a percentage of organization's size of assets”
should be taken.
B4. Criteria of Organizations Which Should be Audited
Criterias
a
Gender

Total

abcde

b

c

d

e

Total

Female

1

0

0

5

13

10

29

Male

5

2

4

9

26

18

64

6

2

4

14

39

28

93

Necessary criteria for being audited of an organization were asked to attendant accountants
and it was indicated that they are able to select more than one option. Given options were
capital of the organization, assets of the organization, sales revenues and size of the
employed personnel and if it should be a capital company or not. 42% of them stated that it
should be based on “Size of Organization's Assets” and 30% of them stated that it should
be based on “Size of Organization’s Sales Revenues”.
11

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

B5. Contribution of Independent Audit
Contributions
a
Gender

b

d

e

Total

Female

10

4

15

0

29

Male

21

2

40

1

64

31

6

55

1

93

Total

It was asked that who would independent audit contribute most and approximately 60% of
them stated that it would contribute to the “financial table user”. It was followed by
“struggle with off the books transactions” with 33%% and “independent audited company”
with 6%. However none of the accountants selected the option of “it would contribute to
the members of profession”.
B6. Organizations Which Should be Independently Audited

It was asked to the accountants that which organization or organizations should be
independently audited and it was stated that they are free to select more than one option.
For this reason, 13% of them Private Companies, 63% of them Limited Companies, 75%
of them Family Incorporations, 96% of them Open Public Companies, 45% of them
Cooperatives and 5% of them envisaged Sole Proprietorships should be audited.
C. Third part of the survey
In the third part of the survey eagerness and chances of members of profession to become
independent audit and their thoughts about the financial and professional contributions and
burden it would bring and besides if the New TCC was enough or not was asked by way of
five-point Likert scale. And the evaluation of five-point Likert scale will be as follows:
1: I certainly disagree
2: I disagree
3: I am neutral
4: I agree
5: I certainly agree

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�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

C1. TÜRMOB, Takes an Active Role in Preparation of TCC and Formation of the
Independent Audit
q1
1

2

3

4

5

Total

Proffesionaltimes A

5

10

3

1

2

21

B

4

17

2

1

0

24

C

8

4

2

2

4

20

D

2

6

0

4

0

12

E

4

6

3

1

2

16

23

43

10

9

8

93

Total

71% of the accountants think that TÜRMOB takes an active role regarding this subject.
C2. In Addition to the condition of Being a Member of Profession, There Should be
an Examination Done by Institution in order to Become an Independent Audit.
q2
1
Age

Total

2

3

4

5

Total

A

9

5

0

9

9

32

B

13

14

0

11

2

40

C

3

5

1

3

0

12

D

1

5

0

2

1

9

26

29

1

25

12

93

While 40% though an examination was necessary, 58% of them did not think it was
necessary. 50% of the accountants who think that examination is not necessary are between
ages of 36-45, 25% of them are between ages of 25-25.

13

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

C3. Finding Criteria of Companies Which Will be Audited Independently Adequate
q3
1
Professional
times

2

3

4

5

Total

a

5

8

3

3

2

21

b

5

12

6

1

0

24

c

3

5

4

7

0

19

d

0

4

4

3

1

12

e

4

9

2

1

0

16

17

38

19

15

3

92

Total

59% of the attendants find criteria of companies which will be audited independently
adequate and 19% of them do not, and the rest is neutral
C4. Request of Being an Independent Auditor
q4
1
Professional
times

2

3

4

5

Total

a

0

0

3

12

6

21

b

0

1

4

14

5

24

c

1

1

5

10

3

20

d

0

0

3

5

4

12

e

1

0

6

6

3

16

2

2

21

47

21

93

Total

C5. Chance of Being an Independent Auditor
q5
1
Professional
times

Total

2

3

4

5

Total

a

1

3

2

8

7

21

b

1

5

2

13

3

24

c

3

4

3

5

5

20

d

0

0

6

4

2

12

e

2

5

5

3

1

16

7

17

18

33

18

93

While 73% of the audits are resolute about being an independent audit, 23% of them are
still abstain on this subject.

14

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

Also 54% of the attendants think that their chances are high, 26% of them think that they
cannot become one.
30% of those who think their chances of becoming an independent audit is low consist of
people who worked more than 21 years in this profession.
C6. Audit Will Place a Burden on IAFA
q6
1
Professional
times

2

3

4

5

Total

a

2

3

1

9

6

21

b

2

5

2

9

6

24

c

3

4

0

6

7

20

d

0

3

1

6

2

12

e

3

4

0

5

4

16

10

19

4

35

25

93

Total

65% of them think that the audit will be a burden for public accountants and 31% of them
think that it will certainly not be a burden.
C7. Audit Will Contribute to IAFA in Terms of
Professional Knowledge.
q7
1
Professional
times

Total

2

3

4

5

Total

a

2

0

1

12

5

20

b

0

2

3

11

8

24

c

2

2

0

8

8

20

d

0

1

2

5

4

12

e

1

2

0

7

6

16

5

7

6

43

31

92

80% of the attendants believe that new regulations will contribute to the audit in terms of
profession. 13% of them certainly do not expect any contributions at all.

15

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

C8. Audit Will Contribute Financially to IAFA
q8
1
Professional
times

2

3

4

5

Total

a

4

3

4

8

2

21

b

2

4

4

11

3

24

c

4

1

2

9

4

20

d

0

4

1

5

2

12

e

3

3

2

7

1

16

13

15

13

40

12

93

Total

67% of the attendants think that independent audit will contribute to public accountants
financially. 30% of them do not think that way.

4. Conclusion
Results of the survey conducted for 93 accountants registered in Chamber of Certified
Public Accountants of Antalya and the interpretation by Frequency Analysis on SPSS
program are as follows:
1. 96% of the questioned accountants have completed Undergraduate of Graduate
education.
2. 61% of them have less than 60 taxpayers.
3. Approximately 70 of them have worked in the profession for less than 15 years.
4. 41% of them employ maximum 3 people.
5. 87% of the provide trainings to the employed personnel.
6. When accountants were asked which institution should perform the regulations and
controls about independent audit, 74% of them stated TÜRMOB.
7. When it was asked who should perform the independent audit, 97% of them
envisaged that it should be done by IAFA and not by independent audit companies.
8. For the rate setting of independent audit, approximately 30% of them think it is
necessary to publish a minimum fee tariff, and another 30% of them think that a
specific percentage of sales revenue of the organization should be taken.
9. 42% of them think that the determination of the criteria of the company which
should be audited independently should be done by “size of assets of the company”.
10. When it was asked which organizations should be audited independently, and it
was stated that they are free to select more than one option, 96% of them selected
Public Incorporations and 75% of them selected Family Incorporations.
11. 60% of them think that independent audit will contribute most to the financial table
users.
12. Approximately 71% of the accountants think that TÜRMOB does not take an active
role in preparation of the new TCC.
13. 58% of them think that it is enough to be a member of the profession in order to
become an independent audit, and that there is no need to conduct an examination.
14. According to New TCC, criteria of companies which will be audited independently
are not enough for 59% of them.

16

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

15. Percentage of those who want to become an independent audit is 73%. Also, 54%
of them think that their chances of becoming an independent audit are high.
16. 65% of them believe that audit will bring a burden to them, 80% of them think that
it will certainly contribute to the profession, 67% of them believe that it will
contribute financially.

References
Hatunoğlu Z. (2010). Ttk Yasa Tasarısında Sermaye Şirketlerinde Denetime İlişkin
Düzenlemeler Konusunda Muhasebe Meslek Mensuplarının Değerlendirmeleri:
Kahramanmaraş Örneği, Ç.Ü. Sosyal Bilimler Enstitüsü Dergisi, Cilt 19, S 1, S.
233-253.
Turkish Commercial Law No 6102, Http://Www.Tbmm.Gov.Tr/Kanunlar/ K6102.Html,
(20/04/2012).
Ulusan H., Eren E., Köylü Ç.(2012). 6102 Sayılı Yeni Türk Ticaret Kanunu’ Nun
Muhasebe Ve Denetim Uygulamalarına Getirdiği Yenilikler Üzerine Bir Araştırma,
Muhasebe Ve Finansman Dergisi, S. 11-34.

17

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Halit, Görmez
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                <text>In 01 July 2012, the enactment of the Turkish Commercial Law no 6102, lead to significant changes, especially in the field of independent auditing. These changes include the determination of the persons or organizations for independent audit companies and auditors.     These regulations with the other regulations in the new Turkish Commercial Law, will mostly affect Professional groups. For this reason, 29 females, 64 males, including 93 public accountants registered in the Chamber of Certified Public Accountants of Antalya asked for expectations by a survey about the new Turkish Commercial Law. In the first part of the questionnaire includes demographic data such as age, education and gender, the second part includes multiple-choice questions concerning the audit process, the last part includes five-point Likert scale questions about how professionals will be affected. The results were analysed by SPSS package program.    Keywords: New Turkish Commercial Law, Independent Auditing, Accountants.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

The Interaction of Cultural Differences, Machiavellianism
and Mobbing in Globalization Process
Gülten Eren Gümüştekin
Dumlupınar Üniversity, Kütahya, Turkey
ggumustekin@hotmail.com
Nuray Mercan
Dumlupınar Üniversity, Kütahya, Turkey
snmmercan@yahoo.com
Bayram Alamur
Dumlupınar Üniversity, Kütahya, Turkey
alamur_bayram@hotmail.com
Emine Oyur
Dumlupınar Üniversity, Kütahya, Turkey
oyuremine@hotmail.com
Culture and cultural differences are being important in the globalized business
world and the public administration day by day. Moreover, the competition
level has increased recently. In accordence with the philosoply of globalization
the whole world is a common market. As a result cultural differences and
unethical behaivours can be observed.
Machiavellianism mostly emerges in an enviroment of intense competition and
It is considered as a type of mobbing which aims to manipulate the people into
serving for the benefit of power. In this study, the relationship between
Hofstede’s cultural differences, mobbing and Machiavellianism is discussed.
Globalization periot has converted national firms to international firms. As a
result of globalization It has been a new issue of the world that the struggle of
different cultures to live together and generate common values. To solve this
problem it is needed to develop a different perspective. If the cultural
differences are not approved, people tend to dominate the other cultures with
their own culture, which is called as ‘Cultural Myopy’.
This situation may lead up arising of unhealthy of unhealty network of relation
and comminication between the cultures and as a censequence increasing
mobbing. Also culturel differences reflect on cultures and climate of
organizations. The cultural differences in organizations must be well manage,
otherwise comminication disorders. This problem may come along and this
could cause pressure of management.
Keywords: Cultural Differences, Machiavellianism, Mobbing.

135

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                <text>The Interaction of Cultural Differences, Machiavellianism  and Mobbing in Globalization Process</text>
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                <text>EREN GUMUSTEKIN, Gulten
MERCAN, Nuray
ALAMUR, Bayram
OYUR, Emine</text>
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                <text>Culture and cultural differences are being important in the globalized business  world and the public administration day by day. Moreover, the competition  level has increased recently. In accordence with the philosoply of globalization  the whole world is a common market. As a result cultural differences and  unethical behaivours can be observed.  Machiavellianism mostly emerges in an enviroment of intense competition and  It is considered as a type of mobbing which aims to manipulate the people into  serving for the benefit of power. In this study, the relationship between  Hofstede’s cultural differences, mobbing and Machiavellianism is discussed.  Globalization periot has converted national firms to international firms. As a  result of globalization It has been a new issue of the world that the struggle of  different cultures to live together and generate common values. To solve this  problem it is needed to develop a different perspective. If the cultural  differences are not approved, people tend to dominate the other cultures with  their own culture, which is called as ‘Cultural Myopy’.  This situation may lead up arising of unhealthy of unhealty network of relation  and comminication between the cultures and as a censequence increasing  mobbing. Also culturel differences reflect on cultures and climate of  organizations. The cultural differences in organizations must be well manage,  otherwise comminication disorders. This problem may come along and this  could cause pressure of management.  Keywords: Cultural Differences, Machiavellianism, Mobbing.</text>
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                <text>International Burch University</text>
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                <text>ISSN 2303-4564     </text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Problems of the Turkish Political Parties and the Turgut
Ozal’s Party ANAP
Selami Erdoğan
Dumlupınar University, Kütahya, Turkey
erdogans274@mynet.com
Feyzullah Ünal
Dumlupınar University, Kütahya, Turkey
funal@dumlupinar.edu.tr
A lot of political parties were established in Turkey, so far. But a large
majority of them were dissolved or couldn’t live long-term. In this respect,
Turkish political history is the history of short-lived political parties without
CHP (Republican Populist Party). Both in Ottoman Period or Republican
Period there were no durable political party. Whereas, when we look at
United States and European Countries, we see long-lived and durable
political parties, e.g. Republican Party in U.S and Conservative Party in U.K.
etc.
In this point, Turgut Özal’s Motherland Party can be considered one of the
most excellent examples of the short-lived parties in Turkey. This party was
established in 1983 and then, it has finished its life in 20 years. What was
the reason for this finishing? İn this view, our study aims to indicate the
common problems of the Turkish political parties by analysing Motherland
Party (ANAP), for instance, weakness of institutionalism, leader-oriented
extremely, patronage system etc.
Keywords: Özal, ANAP, Turkish Political Parties, U.S Parties, European
Parties, Weak institutionalism.

250

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                    <text>International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Problems of the Turkish Political Parties and Turgut Ozal’s Party ANAP
Selami Erdogan
Dumlupinar University, Kutahya, Turkey
erdogans274@mynet.com
Feyzullah Unal
Dumlupinar University, Kutahya, Turkey

Abstract
A lot of political parties have been established in Turkey, so far. But a large
majority of these parties was dissolved or couldn’t stand long-term. İn this respect,
the Turkish political history is also the history of short-lived political parties
without CHP (Republican Populist Party). Both in the Ottoman Period and the
Republican Period there were no durable political parties. Whereas, when we look
at the United States and European Countries, we see long-lived and durable
political parties, e.g Republican Party in U.S and Conservative Party in U.K. etc.
At this point, Turgut Özal’s Motherland Party can be considered as one of the most
excellent examples of a short-lived party in Turkey. This party established in 1983
and then, it finished its life in 20 years. What was the reasons for this finishing. İn
this view, our study aims to indicate the common problems of the Turkish political
parties by analyzing the Motherland Party (ANAP). And for instance, the weakness
of institutionalism, extreme leader-oriented and the patronage system etc.
Key words: Özal, ANAP, Turkish Political Parties, U.S Parties, European Parties,
Weak institutionalism.

Concept Of The Political Party
İn today’s world, political parties are accepted as an indispensable element of the modern
political systems. İn one sense, they created the contemporary democracy ( Özbudun,
1979: 1). İn liberal democracies, political parties serve as a mediator between the citizens
and the government. Without the well-organized party system, representative democracy
cannot function fairly ( Akgün, 2001: 71 ).
Especially, after the period when the countries which were being ruled by democracy ( eg.
England ) came out with a victory after II. World War, it is seen that political parties
appeared with adopting democracy in many countries of the World. İn this respect, we are
able to say that political parties have a crucial role in the rise of democracy (Özüerman,
1999:153 ). But it must be pointed that the political parties are not only seen in democratic
systems. We are able to come across the political parties in totalitarian and fascist regimes.
There are political parties in most of the states in the World. Because, political parties
have important functions without looking at the types of the regimes. İf we think about its
functions such as carrying the public’s wishes to the government, bringing up elite

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administrators, representing the benefits etc., every regime feels the need to have political
parties.
When we look at the existence of the political parties in the World, we see that political
parties come out on account of too many different reasons. Some of them appear to carry
out an independence war against the colonialists (CHP in Turkey, Congress Party in India
etc.), some of them appear because of the participation crisis (eg. The Democratic Party in
Turkey ) or because of the crisis which is called the integration crisis, political parties may
exist (Özbudun, 1979:25). These parties come out on account of differences such as
language or religion (BDP, in Turkey). As a result, it is seen that political parties appear
because of many different reasons.
Transition To Democracy In Turkey And Political Parties
The term of political parties is in fact a very new term. They were only in a few countries
in the World in the 1850s (USA, England). But the political parties became common in the
20th century.
When we look at the Ottoman Period we see the İttihat Terakki Party, when we look at the
Republican Period we see the Republican People’s Party (Yanık, 2002:22). The latter was
a leader-oriented party. İn one period (1930s), the leader of the CHP İsmet İnönü was
announced as the “national Chief”. Then, DP was founded in Turkey in the year 1946 as an
opposition party and multi-party system which was adopted with the election in the same
year. İt can be said that the multi-party system was accepted because of many different
reasons. For example, the fans of democracy won the II. World War, the threatening of the
Soviets to Turkey, also the discontentedness of the one-party government etc.
The elections which were held in 1946 were in fact unfair because the rule of hidden
voting and open counting was not carried out. İnfact, it can be said that Turkey practiced
the multi-party system in the coming elections which were held in 1950 DP surprisingly
won the elections of 1950 by an outstanding range. DP tried to carry out liberal policies,
civilian police. Although the Democratic Party showed great success inthe field of
economy, it could not show the same success about political freedoms, it made pressure to
the press and the civilian society. On the other hand, İt could not place intraparty
democracy and the culture of the widespread democracy. Some anti-democratic
applications of the DP to the press and oppositional ideas disturb the a number of its own
deputies, for that reason they left the DP and founded the new Party, the Freedom Party
(Hurriyet Partisi). As They won the elections, they thought that they were the real
representatives of the public and that they could do as everything.
Turkish Political Parties And Their Problems
Hunderds of political parties have been established from the year 1946 when multi-party
political life was adopted in Turkey to the present date. However, noticeably, it is seen that
these political parties didn’t last for a long time. We should think of only CHP separate
from these parties, because CHP was founded in the year 1923 (it was closed between
1981 and 1992) and has been able to survive until now. None of the parties except from
CHP has lasted for as long (Tuncer, 1995: 1) . Increasing the number of political parties
doesn’t mean that itstrengthened the pluralism and the democracy. Institutioanalisation of
the political parties is important for a strong democracy. Besides, the multi-party system

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should be carried on without interrupting. İt doesn’t mean that there is a pluralist
democracy in a country, as inTurkey, where a lot of parties are established and then closed
down.
When we look at the political life of Turkey it is seen that the political parties are facing
the problems of institutionalisation. From this respect, it is stated that the structure and the
tradition of the state in Turkey is different from the Western Europe. According to
commonly accepted opinion, while political parties appear based on the class system in the
European Societies, the political parties in Turkey appear as fully leader-oriented parties
rather than a class system (Özüerman, 1998: 95). On account of this, Turkish political
parties become leader parties and the life of that party is limited to the life of its leader’s
life (eg. Demirel’s party DYP, Özal’s party ANAP etc.).Whereas, in 1950s famous
political thinker Duverger was telling us to the importance of the political party
organizations, not charismatic leaders. On the other hand, lack of the institutionalism
brings about so much volatility in the vote rates of political parties. We have seen that, the
General Elections in 1990s. After the Özal’s leadership his party ANAP declined, similarly
after the Suleyman Demirel’s leadership his party DYP weakened politically. Both ANAP
and DYP became ineffective ordinary parties in the beginning years of 2000s.
When political parties are talking about inTurkey, three basic features come to mind.
Firstly the absolute sovereignty of only one person, secondly a common center which was
extreme authorities and thirdly, weak local organizations. Deputy candidates of the party
are mostly determined by the central organization, in fact the party leader determines them.
The preselection results of the local organizations don’t regard by the central organization
and party leader. İn this respect, one which is in front of all these is that the Turkish parties
have the specialty of being the latter party. İn some political articles, Turkish leaders are
compared with well-known powerful German leader Bismark (Türmen, 2011: 15) İnfact,
even the source of the power that a leader hasn’t a legal authority but he has “defacto”
authority (Özdalga, 2005: 49). The leaders who are at the top of the hierarchical structure
in Turkey’s political parties, always use their authorities for protecting his or her
surrounding’s ruling. This situation is reminding of us the “Iron Law of Oligarchy”.
According to Robert Michels, a minority group in anorganization use all power, and it
causes the degeneration of democracy (Michels, 1959: 29-49). Generally, a new opinion or
the existence of a new person is not well accepted by the leader or his surroundings. The
relationship of a leader with his surroundings depends on loyalty not on meritocracy
(Çapoğlu, 1997: 13). The local authorities that come intogoverning by the votes of the
members of the party in the province or sub-province congresses, are taken out of their
duties by the leader at any time, for instance, in my province (Kütahya) in February 2013,
city organization of the MHP was dissolved by the central organization without a court
decision. The will of the members who voted are neglected. In fact this situation is not a
new situation in the Turkish political system, the central organizations or leaders of the
political parties haven’t noticed the local organizations since İttihat Terakki and CHP
(Kabasakal, 1995: 130 ).
That is the process of the parties in the Turkish party system which goes on a net of the
leader not to a democratic ground (Çarkoğlu, Erdem, Kabasakal, 2000: 36 ). The
oligarchical structures of political parties in Turkey prevents the change and protects the
status quo. Different views don’t occur at the party except for the ones which the leader
thinks about. This prevents the parties from improving themselves and to produce political
views according to changing conditions. This causes a vicious circle. Leaders and their

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

surroundings had their ways to protect the governing with all their organizational efforts
after they gain control of the party.The person who gains the control of a political party in
Turkey cannot be taken out of his position easily, even if he or she had lost several
elections (e.g Mesut Yılmaz) (Akgün, 2001:86).
Nevertheless, there are a few exceptions in Turkey. Namely, in 1972 Bülent Ecevit won
the party leadership competition against the current charismatic leader İsmet İnönü.
Similarly, in 1991 former Prime Minister Yıldırım Akbulut lost the party leadership
competition against to Mesut Yılmaz. On the other hand, generally current party leaders
win that competition , in Turkish politics. Because, selecting delegates are usually selected
or appointed by the central organization. This anti-democratic inner structure is valid for
most of the parties in Turkey. The leaders have always been dominant rather than the
institutional identity of the party or the program of the party since the day we accepted the
multi-party political systems up to now. Also, Turkish political parties have not
fundamental principles. The in electoral process, the programs of the parties aren’tdebated
in almost. At that time, The political party leaders tried to persuade people by using
populist discourses, e.g. I remember that Suleyman Demirel said in the 1991 General
Elections “I will give you five more liras from others”. Also when they come to power
they applied patronage politics. They distributed some sources to the supporters (e.g,
Demirel). For that reason Turkish voters don’t believe politicians and political parties.
Populist politics and patronage system in Turkey alienated Turkish citizens to the political
sphere. This negative image eroded the roots of political parties.
According to some thinkers the military impacts are shown as the fundamental cause of the
political parties not being able to institutionalize in Turkey. After the process in which
Turkey entered the multi-party system, Turkey encountered three coup d’etat. The first one
was in 1960, the other was in 1971 and the last one is 1980. Beside this, in 1997 and 2007,
some serious interventions in civil government and political parties were observed. Since
1983, approximately 15 political parties have been dissolved (Akgün, 2001: 86). Every
coup d’etat prepared its constitution in order to shape the political and societal sphere.
Furthermore, the product of the 1980 Coup which is known that Law of Political Parties
and Election Laws are still in force.
Military regimes moved civil governments from politics. Some of the politicians were
hanged; many political parties and associations were closed. Numerous citizens were
prohibited from participating in politics. Laws in which majority of the citizens was
prohibited to involve in politics came into force. Citizens could not participate in the
politics of the new established parties after the coup. During the same period, two
constitutions which do not rely on civil negotiation are in force. Due to this, “coup d’etat”s
in Turkey created a gap in politic socialization (Çarkoğlu, Erdem, Kabasakal, 2000: 3940). This situation prevented the existence of democratic political culture. Moreover, it
shortened the life of political parties because of the fact that many of the parties were
closed.
Beside this, it is claimed that party leadership emerged as a new and significant paradigm
not only in Turkey but also in different parts of the world. During propaganda periods,
marketing techniques were used and image selling made abundantly (Poggi, 2002).
According to this, image of party leadership became significant dimension. Throughout the
subordination of ideologies, differences of political parties were blurred; party leaders
became the most important dynamic in the elections (Yıldız, 2002:88). This phenomenon

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

has especially valid for 1980. When we look at the political parties of Turkey, we can
easily detect that almost all of them has charismatic leaders such as Demirel, Ecevit and
Özal.
Turgut Özal’s Party: ANAP
Actually, Turgut Özal and ANAP is a beneficial example to understand the Turkish
political party question. Özal drown such a profile that he has the ultimate authority since
he established his party in 1983. Even if He became President of Turkey, acted as ANAP
party leader. He chose the way in which decisions were made only by himself without
asking anybody. For instance, he informed Yıldırım Akbulut at the last moment when he
appointed Akbulut as a Prime Minister (Acar, 2002: 170). During the Akbulut’s period,
Gulf Cirise exploded, Özal intervened the governmental policies, for that reason General
Stuff of Turkey resigned.At the same time, Özal intervened economic affairs, he tried to
prevent populist applications of Akbulut, then Mesut Yılmaz. During his premiership
hadn’t applied populist politics without any exceptions.
On the other hand, he interested in intra-party issues of ANAP. Although it was a short
period, his wife was elected as a party chairman of İstanbul prominence by Özal. He
selected the most of the deputy candidates. This circumstance can be observed in most of
the times in Turkish politics. ANAP had the same characteristic with former political
parties. It is hard to say that there was an intra- party democracy in ANAP. M. Keçeciler,
who has strong and close ties with Özal, says that it is a must to bring democracy in the
party level (Keçeciler, 2000:33). Although Özal was a clever reformist Turkish politician,
he made many significant reforms. He liberated Turkish economy; he opened it to the
liberal system of the world. He terminated the importation barriers; he ended the absence
of some products. Beside this, he minimized public bureaucracy and destroyed the negative
image of the state. He internalized the philosophy of “state for people”.He opposed the
“National Security State”. After he became president of Turkey, he ended the Kurdish
speech prohibition. He defended freedom of religion, thought and conscience (Erdogan,
Acar, 2012: 3) However, mostly Özal did all this expansion by himself. He did not choose
the deliberation method. While he was making liberal reforms, a large majority member of
his party opposed these changes (e.g Kurdish speaking law). Özal’s his own wasn’t
thinking state-oriented, but his friends were. Probably because of this reason, he defended
the Presidential system.
Unfortunately after Özal’s party leadership, his party downed to opposition. And ANAP
encountered intra-party problems, and party politics changed sharply. Unlike Özal policies
under the leadership of Mesut Yılmaz party adopted the state-oriented policies, not liberal
policies.If ANAP wasn’t a leader party, It couldn’t change its politics easily. İn this
respect, political parties should have fundamental politics. That is, should be
institutionalized. It can be said that, due to the lack of instutionalization, later his party was
eradicated from political life. At this point, it must be stated that, In 1997 ANAP leader
Mesut Yılmaz cooperated with military to become Prime Minister. Because of this
cooperation Turkish voters rejected ANAP. Actually, he and his party was a summary of
Turkish political leadership and Turkish political parties. As we tested before,When the
military supports a party which lose elections.

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

References
Akgün, Birol (2001), “Aspects of Party System Development in Turkey”, Turkish Studies
Vol.2, No.1, s.71-92, London.
Acar, Feride (2002), “Turgut Özal”, Political Leaders and Democracy in Turkey,
Lexington Book, New York.
Çapoğlu, Gökhan (1994), “Türkiye’de Siyasi Tıkanıklığı Aşmak İçin”, Stratejik
Araştırmalar Vakfı, Ankara.
Çapoğlu, Gökhan (1997), “Partiler Sistemi, Parti İçi Demokrasi ve Lider Sultası”, Yeni
Türkiye Dergisi, S.13.
Duverger, Maurice (1993), Siyasal Partiler, (Çev: Ergun Özbudun), 4. Baskı,
Yayınevi, İstanbul.

Bilgi

Erdem, Tarhan - Çarkoğlu Ali, Kabasakal Mehmet, (2002), Siyasi Partilerde Reform,
TESEV, İstanbul.
Erdoğan, Selami -Acar, Eray, (2012) “Legacy of Turgut Özal and the Sustainable
Transformation of Turkey with AK Party governments” 3th İnternational
Symposium on Sustainable Development at Burch University, s.102-111, BosniaHerzegovina
Kabasakal, Ali.,(1995), “Türkiye’de Siyasal Parti Örgütlenmesindeki Kısıtlamalar”, Siyasi
Partiler ve Democracy Sempozyumu, TESAV.
Keçeciler, Mehmet (1995), “Parti İçi Demokrasi Açısından Siyasal Partiler” Siyasal
Partiler ve Demokrasi Sempozyumu, TESAV.
Michels, Robert (1959), A Sociological Study of The Oligarchical Tendencies of Modern
Democracy, Dover Publications, New York
Özbudun, Ergun (1979), Siyasal Partiler, 3.baskı, A.Ü.H.F. Yay. , Ankara.
Özdalga, Haluk (2005), Kötü Yönetilen Türkiye, Kitap Yayınevi, İstanbul.
Özüerman, Tülay, (1998), Türkiye’nin Batılılaşma ve Demokratikleşme Açmazı, D.E.Ü.
Yay., İzmir
Özüerman, Tülay, (2000), “Türkiye’de Siyasal Partilerin Yeniden Yapılanması”, Mülkiye
Dergisi
Poggi, G., (2002), Modern Devletin Gelişimi, (Çev: Şule Kut, Binnaz Toprak), 2.baskı,
Bilgi Üniversitesi Yay., İstanbul.
Tuncer, Erol, (1995), Siyasi Partiler ve Demokrasi, TESAV.
Türmen, Rıza (2011), “Bismark ve Günümüz Türkiyesi” Radikal Gazetesi , 20.11.2011.

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Yıldız, Nuran (2002), Türkiye’de Siyasetin Yeni Biçimi, Phoenix, Ankara.

7

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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

An Evaluation of Turkey’s Role in the “War on Terror”:
ISAF Case
İsa Eraslan
Fatih University, İstanbul, Turkey
isaeraslan@gmail.com
After 9/11 World Trade Center terror attacks a large scale operation was
conducted by US and its allies against Afghanistan. After the battle was
won some thought the main aim was achieved but as the time passed by it
was seen that destroying an authority and replacing nothing was not an
effective solution. The ISAF operation has become an impasse for the
NATO forces. The aim of this study is to discuss the role of Turkey in ISAF as
a peacekeeping force. Among the many participants of ISAF mission Turkey
has a significant role as the only NATO member with a Muslim majority.
Thanks to her shared values and past with Afghan people and the effective
strategy of Turkish armed forces Turkey has proved to be the most
successful peacekeeping force in Afghanistan.
Keywords: NATO, ISAF, Turkey, Peacekeeping, War on Terror.

174

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                <text>After 9/11 World Trade Center terror attacks a large scale operation was  conducted by US and its allies against Afghanistan. After the battle was  won some thought the main aim was achieved but as the time passed by it  was seen that destroying an authority and replacing nothing was not an  effective solution. The ISAF operation has become an impasse for the  NATO forces. The aim of this study is to discuss the role of Turkey in ISAF as  a peacekeeping force. Among the many participants of ISAF mission Turkey  has a significant role as the only NATO member with a Muslim majority.  Thanks to her shared values and past with Afghan people and the effective  strategy of Turkish armed forces Turkey has proved to be the most  successful peacekeeping force in Afghanistan.  Keywords: NATO, ISAF, Turkey, Peacekeeping, War on Terror.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

The Measurement of Brand Personality in the City
Brand: a case of Kayseri
Emin Emirza
Melikşah University, Kayseri, Turkey
eemirza@meliksah.edu.tr
İdris Seri
University of Keele
i.seri@gmail.com
Cities all over the world use several conduits to promote themselves to
relevant audiences such as investors, visitors and residents and in their
efforts they commonly include striking logos and captivating slogans that
feature in welcoming websites and advertising campaigns in national and
international media. Because of those, city branding has in recent years
become a prevailing activity within city management. Also brand
personality component is major component of city brand identity.
In this context, the main subject of the study is to evaluate brand
personality dimensions of Kayseri city. This paper first describes the rise of
city branding and the essentials of brand personality of city brand.
Afterwards developed brand personality scale for products and service has
been adapted to city branding. Sample of the study has been conducted at
the universities in Kayseri. Data were collected via an online survey and
face to face survey. Findings have been analyzed by factor and one way
ANOVA analysis using SPSS 16 Program.
Keywords: City Brand, Brand Personality, Brand Identity.

92

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                    <text>International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

The Measurement of Brand Personality in the City Brand: a Case of
Kayseri
EminEmirza
MelikşahUniversity, Kayseri, Turkey
eemirza@meliksah.edu.tr
İdris Seri
University of Keele
i.seri@gmail.com
Abstract
Cities all over the world use several conduits to promote themselves to relevant
audiences such as investors, visitors and residents and in their efforts they commonly
include striking logos and captivating slogans that feature in welcoming websites and
advertising campaigns in national and international media. Because of those, city
branding has in recent years become a prevailing activity within city management.
Also brand personality component is major component of city brand identity.
In this context, the main subject of the study is to evaluate brand peronality
dimentions of Kayseri city. This paper first describes the rise of city branding and the
essentials of brand personality of city brand. Afterwards developed brand personality
scale for products and service has been adapted to city branding. Sample of the study
has been conducted at the universities in Kayseri. Data were collected via an online
survey and face to face survey. Findings have been analyzed by using SPSS 16
Program.
Keywords: City Brand, Place Marketing, Brand Personality, Brand Identity.

1. Introduction
Branding has become one of the most powerful tools in marketing strategy. Classical
theories of brand management generally focus on how companies can build strong
consumer brands that differentiate one seller from another (Aaker, 1996; Kapferer, 1997).
Traditionally brands have been considered as the means of establishing a desired position
in the minds of the customers that through perceived added values (Brown, Shivashanker,
and Brucker, 1989) could attract loyal customers that willingly pay a price premium for
the product or service (de Chernatony and McDonald, 2003). The majority of
contemporary branding theories have been developed with an eye to consumer markets.
A city's brand is increasingly considered an important asset for urban development and an
effective tool for cities to distinguish themselves and improve their positioning (Ashworth
and Kavaratzis, 2009: 520). City branding has in recent years become a prevailing
activity within city management. Cities all over the world use several tools to promote
themselves to relevant audiences such as investors, visitors and residents and in their
efforts they commonly include striking logos and captivating slogans that feature in
welcoming websites and advertising campaigns in national and international media.
There has been a general agreement among academics and practitioners that places can be
branded in the same way as consumer goods and services. Place or Destination branding is
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a relatively new concept, however, and there is a lack of empirical academic research on
the topic. This is in contrast to the increasing evidence in the press that branding, at least as
a concept, is increasingly being applied to locations‟. Place branding, like place marketing
in general, is impossible because places are not products, governments are not producers
and users are not consumers.
LiteratureReview
Global Cities have endeavored differentiate themselves from each other, to assert their
individuality in pursuit of various economic, political or socio-psychological objectives
(Kavaratzis and Ashoworth, 2005: 506).In recent years cities are in search for new ways
to promote themselves. Due to fast changes in technology and the shift from local to a
globalized environment, cities are forced to compete with each other in order to be an
attractive tourist destination, workplace, cultural rich place and much more (Kotler, 2002).
Kavaratzis (2005:1) argues that the rising competition among cities might be seen as one of
the effects of the globalization, which is visible in various forms and activity fields. The
contemporary city has to be up dated continuously. In that sense cities develop strategies to
support, to `sell` and advertise them within the global market. Literature survey reveals
that there are mainly three approaches for promoting cities: cultural mega events,
restoration and promoting heritage and the construction of iconic buildings (Hankinson,
2006, p.240; Kavaratzis, 2005:1). Among these approaches, construction of iconic
buildings has been extensively utilized by many cities in order to get attention and
attraction. The main motive behind this attempt is to create an identifiable image.
There have been numerous studies of the promotion of individual and groups of places,
since Burgess’ (1982) pioneering account of promotional media used in UK local
authorities. Almost 20 years later Hankinson (2001) studied the practice of branding in 12
English cities, discovering that it was both widely used and little understood, which was a
not altogether startling or indeed very helpful conclusion but is all too typical of many such
investigations. Truemanet al., (2001: 8–13) struggled with this problem of transfer of
conventional product brand analysis to places, oncluding that it was possible, „provided
sufficient weight is given to different stakeholders‟. This is no more than a recognition that
places have more varied „users‟, „owners‟ and „governors‟ than do commercial
corporations and thus not only are the products more varied, so also are the goals of the
producers and the utilities of the consumers. The two intrinsic weaknesses of stakeholder
approaches, namely that the list will never be all-inclusive and the weighting between them
crude, are so more evident with places than with commercial products as to effectively
admit that the conditions can never be met.
De Chernatony&amp;Dall’Olmo Riley (1998) identify 12 perspectives on the definition of the
brand found in the literature. After a critical examination of those perspectives, they
suggest that „the brand is a multidimensional construct whereby managers augment
products or services with values and this facilitates the process by which consumers
confidently recognise and appreciate these values‟. The boundaries of the brand construct
are, on the one side the activities of the firm and on the other side the perceptions of the
consumers. The brand becomes the interface between these two.
A branded product requires a brand identity, a brand differentiation and a
brandpersonality (Aaker 1996). These are not so much separate attributes as re-statements
of the same feature from different perspectives. Identifying and clarifying the brand

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identity, or the core identity, is in itself an instrument of differentiation of one product
from another and recognising its brand positioning, that is its relationship to competing
products within a defined competitive arena. The process of product branding is both
creative initiation and careful maintenance.
Places can be easily assumed to possess the above characteristics of identity,
differentiation and personality and can thus be managed to maximise equity, value and
awareness. However, whether the terms suffer a significant shift in meaning when applied
to place products remains to be considered. The importance of the image for the consumer
or user of the place is what connects city branding to cultural geography. It also focuses
upon the ever-necessary consumer orientation. We think of the place from the viewpoint of
the end user; in terms of the way they sense, understand, use and connect to the place.
All branding tries to endow a product with a specific and more distinctive identity (Cova,
1996) and that is, in essence, what most city marketing to do for cities. A place needs to be
differentiated through unique brand identity if it wants to be first, recognised as existing,
second, perceived in the minds of place customers as possessing qualities superior to those
of competitors, and third, consumed in a manner commensurate with the objectives of the
place. Thus identity, differentiation, personality and thereby positioning in competitive
arenas are all transferable concepts as long as the implications of this transfer are fully
understood. By this we mean that we can accept places as brandable products if their
intrinsic and distinctive characteristics as place products are understood and a special form
of marketing developed which accommodates and utilises these characteristics. Much of
the literature from marketing specialists is not encouraging in these respects.
There are at least three different sorts of place branding which are often confused in the
literature, but which are really quite different operations conducted by different types of
producers for widely different objectives. The first is geographical nomenclature, the
second, product-place co-branding and the third, branding as place management.
Geographical nomenclature is merely where a physical product is named for a
geographical location. The archetype is the sparkling wine „Champagne‟.
City Brand Perssonality
In consumer behavior research, a considerable amount of attention has been given to the
construct brand personality, which refers to the set of human characteristics associated
with a brand. Researchers have focused on how the personality of brand enables a
consumer to Express his or her own self (Belk 1988), an ideal self (Malhotra 1988), or
specific dimentions of the self (Kleine, Kleine, and Kernan, 1993) through the use of a
brand.
The work of Aaker (1997) inspired the majority of the research on brand personality to
date. He meticulously developed a 44 item Brand Personality Scale which encompasses
five broad dimensions: Sincerity, Excitement, Competence, Sophistication, and
Ruggedness. The scale has served as a brand personality measure in many studies and its
factor structure proved to be robust in several of them (Aaker, 1997; 1999; Aaker, BenetMartinez, and Garolera, 2001; Kim, Han, and Park, 2001). However, Aaker‟s scale has
recently received criticism on several grounds.

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Brand Identity, Brand Image and Brand Personality
Kapferer (2008) defines brand identity as a brand‟s meaning as put forward by the firm. It
is the way a company wants to present its brand to its target groups. Brand image, on the
other hand, is the consumers‟ perception and interpretation of the brand‟s identity (De
Pelsmacker, Geuens, &amp; Van den Bergh, 2007). Academics typically conceptualize brand
identity and image as multi-dimensional constructs of which brand personality is an
important component. Keller (2008), for example, defines brand image as consisting of (1)
user profiles, (2) purchase and usage situations, (3) personality and values, and (4) history,
heritage and experiences. Aaker and Joachimsthaler (2000) organize brand identity
elements around four perspectives: (1) the brand as a product, (2) the brand as an
organization, (3) the brand as a person, and (4) the brand as a symbol.
Personality in Human Personality Scales
Psychologists define the substance of personality as „the systematic description of traits‟
(McCrae and Costa, 1987: 81), where traits are „relatively enduring styles of thinking,
feeling, and acting‟ (McCrae and Costa, 1997: 509). After decades of research on a
taxonomy of human personality, consensus now rests upon five dimensions that provide a
complete description of personality: (1) Extraversion or Surgency (talkative, assertive,
energetic), (2) Agreeableness (good-natured, cooperative, trustful), (3) Conscientiousness
(orderly, responsible, dependable), (4) Emotional Stability versus Neuroticism (calm, not
neurotic, easily upset), and (5) Openness or Intellect (intellectual, imaginative,
independent-minded) (John &amp;Srivastava, 1999).
The “Big Five” dimensions are a result of analyses of the natural language terms humans
use to describe themselves and others (Goldberg, 1993). Although the development of the
Big Five was not theory-driven, most important personality constructs as put forward by
personality theorists as diverse as Jung, Leary, Guilford, and Eysenk, are integrated in the
Big Five structure, which increased trust in the Big Five (Sanz, Gil, Garcia-Vera, and
Barrasa, 2008).
One of the cornerstones of marketing thought is undoubtedly consumer orientation;
thinking about the product, the company and the way we „do business‟ from the
consumer‟s viewpoint. In city marketing and especially in the case of the city‟s existing
residents, consumer‟s orientation would have to be how the residents encounter the city
they live in, how they make sense of it, which physical, symbolic or other elements they
evaluate in order to make their assessment of the city. The field of cultural geography has
dealt with such matters and has developed an understanding, which is useful at this point.
Empirical study: A Survey In Kayseri
This study has two aims: First, to develop personality items of city brand and to apply over
the city of Kayseri, Turkey. Second, to measure brand personality of Kayseri and to share
the outputs of the study with municipality and non govermental organizations of Kayseri,
such as chamber of Commerce and Industry. Consequently, we will contribute to branding
identity of Kayseri.
The city of Kayseri, in middle of Anatolia became the location of four universities; namely
Erciyes which was established in 1979, Meliksah (foundation University) which was

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established in 2009, NuhNaciYazgan (foundation University) which was established in
2010 and Abdullah Gul (state) which was established in 2011, in the last five years. This
development earns a new brand to Kayseri; namely the city of universities. According to
YOK‟s Higher Education data, today approximately fifty thousands students study in these
universities. And nearly twenty thousand students come from outside Kayseri. Hence,
Kayseri becomes the city of universities. Before that Kayseri brand has known to be the
home of the many industrial factories, and pastırma, manti and sucuk.
Subjects, non-native students of Kayseri, were only asked to answer the survey about
native people of Kayseri.Basically, We focused on merely native people of Kayseri.
Because native people of Kayseri can represent distinctive Kayserian‟s image very well to
non-native students.
In the first part of the questionnaire, brand personality scale of the city of Kayseri was
generated using brand personality dimensions and traits developed by Aaker (1999),
Mervielde (1982), Saucier (1994), and Costa and McCrae (1992). In the second part,
students were asked to tell the first three things which come to their mind when they hear
the name of Kayseri. In the fourth part, demographic data regarding students‟ age, gender,
duration of stay in Kayseri, income status, hometown, university and faculty were
recorded. 13 variables regarding satisfaction and 16 personality traits were rated according
to 5-point Likert scale. Positive or negative perception of each variable were measured
through following answers: strongly agree (4 points), agree (3 points), undecided (2
points), disagree (1 point), strongly disagree (0 points).
The mean of each 15 personality traits and its standart deviations were calculated in the
range of 0-4 according to the demographic variables . After that, they are compared in
Tables.The city of Personality items have been analysed in three groups and commented :
Personality items which are rated 3,00 and over (strong perception),those which are rated
between 2,00 and 2,99 (unsure perception), and those who are rated below 2,00 (weak
perception).
The research was conducted in order to evaluate how the city of Kayseri and the native
population of Kayseri are perceived by the non-native students. Taking into account the
constraints of time, costs and accessibility, a sample size of 800 participants was thought to
be sufficient for the study. This study will form the basis of a larger study in the future. In
this first phase of the study, the perceptions of Turkish students (non-notive) from outside
Kayseri have been evaluated. In the second part of the research, foreign students‟
perception of Kayseri will be evaluated and analyzed.
Before the actual survey conducted, questions of the questionnaire was revised through
pilot studies; consequently, reliability factor was increased. The survey was conducted at
Erciyes University and Meliksah University. In order to gather data, the questionnaire
forms were hand-delivered to students, who wanted to participate, at two universities and
also a copy of the questionnaire was uploaded at Google Drive so that it was shared using
social media by students. The collected data were analysed using SPSS 15.0 program.
Method and Findings
In the study, firstly, frequency distributions of demographic data, which allow us to get to
know the students more closely, were analysed. Secondly, data, which was obtained

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through brand personality scale, are averaged out of 4.00 and analysed through comparing
demographic data. Thirdly, students' level of satisfaction regarding the city of Kayseri were
measured and later significant or meaningful differences -if there are any- between the
groups were examined. And fourthly, students‟ open-ended statements about Kayseri were
interpreted through content analysis.
1. Sample
There are four universities in Kayseri. 3 of them (one is a state university, two are
foundation universities) admit students and continue teaching for the 2012-2013 academic
year. There are fifty-thousand students who receive education at the undergraduate,
graduate and postgraduate levels at these universities Students coming from outside
Kayseri, which form the main body of the study, make up 40% of the total number of
university students in Kayseri. Therefore, our research pool consists of approximately 20
thousand students.
Through random sampling, 285 domestic and 79 foreign students have been surveyed.
After screening the completed questionnaires, some are regarded as dubious; and at the
end, the forms of 267 Turkish students were evaluated. As mentioned earlier, in this study,
perceptions of Turkish students from outside Kayseri was evaluated, however perceptions
of foreign students who participated in the survey were excluded.
2. Analysis
Students participating in the survey are classified according to their gender, university,
accomodation type, population size of the city which they come from and duration of stay
in Kayseri. Table 1 shows the frequency distribution of the groups. As seen on the table,
among the 267 students, 59% (160) are male and 41% (107) are female. Moreover, 39%
(104) of the participants study at Erciyes University while 61% (163) study at Meliksah
University.
At the time of the study, there was not enough data collected from NuhNaciYazgan
University and Abdullah Gul University had not started admitting students. Consequently,
these universities have not been included in the study.
As a methodological approach, based on the brand personality theories, 15 personality
traits for Kayseri were identified. After that, the participants were told to think Kayseri as
human being and asked to asses the personality traits. These 15 personality traits were
rated out of 4, standard deviations were calculated; and according to the demographic
variables they are compared in Table 2, Table 3, Table 4 and Table 5.

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Table 1.The Frequency distributiution of Demografic Factors.
Demographic Faktors
Male
Female
Gender
Total
Melikşah
University
Erciyes
Total
State Dormitory
Private Dormitory
Accomodation
Rent home

(n)
160
107
267
163
104
267
27
132

108
267
Total
Bigger cities than Kayseri 113
Population
of
Smaller
cities
than
154
the
city
Kayseri
(Homeland)
267
Total
Less then one year
70
2-4 year
152
Living time in
Five or more then five
Kayseri
45
year
267
Total

(%)
59
41
100
61
39
100
10,11
49,44
40,45
89,89
42,33
57,67
100
26,22
56,93
16,85
100

Notable aspects of personality traits could be analysed in three groups: Personality traits
which are rated 3,00 and over, those which are rated between 2,00 and 2,99, and those who
are rated below 2,00. Among the 15 personality traits, which were rated by the students,
only the statement “(The people of Kayseri) like showing off” received a score above 3,00
(strong perception). Throughout all of the demographic variables, students clearly believe
the people of Kayseri like showing off. The personality traits, which are rated between
2,00 and 2,99 by the students, are “disciplined”, “economical”, “hard working”,
“enterprising”, “organized” and “loyal”. Among these, the highest rated (2,80) trait is
“economical”.

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Table 2:According to Gender, City of Kayseri Personality Perception of TheStudents
Male
Female
No Personality Factors
Std.
Std.
Mean
Mean
Deviation
Deviation
1

People in Kayseri has discipline at work.

2,556

1,114

2,664 0,911

2
3
4
5
6
7
8
9
10
11
12
13
14
15

Tolerant towards different cultures an ideas.
In general, they are hardworking.
They don‟t like extravagant (sparing).
They are enterpreneur and pioneer.
Çlose to each other and friendly to students.
They are sophisticated people.
They are generous to each other and students.
They are modest.
They areopen to dialog and adaptable.
They are modern people.
They are planned.
they are trustworthy.
They care about social responsibility
They like showing up.

1,763
2,488
2,913
2,569
1,775
1,850
1,456
1,581
1,900
1,694
2,356
1,988
1,763
3,288

1,221
1,070
1,184
1,164
1,259
1,134
1,170
1,241
1,204
1,229
1,205
1,264
1,216
1,151

1,972
2,794
2,682
2,617
1,907
2,047
1,579
1,897
2,215
1,897
2,542
2,121
1,916
3,402

No
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

1,014
0,821
1,162
0,987
1,095
1,085
1,182
1,009
0,901
1,055
0,924
0,997
0,982
0,930

Table 3: According to University, TheCitiy of Kayseri Personality Perception of
TheStudents
MelikşahÜniv
ErciyesÜniv
Personality Factors
Std.
Std.
Mean
Mean
Deviation
Deviation
People in Kayseri has discipline at work.
2,577 1,116
2,635 0,904
Tolerant towards different cultures an ideas. 1,779 1,222
1,952 1,009
In general, they are hardworking.
2,503 1,068
2,779 0,824
They don‟t like extravagant.
2,908 1,185
2,683 1,160
They are enterpreneur and pioneer.
2,564 1,166
2,625 0,977
Çlose to each other and friendly to students.
1,791 1,259
1,885 1,091
They are sophisticated people.
1,871 1,139
2,019 1,079
They are generous to each other and students. 1,485 1,183
1,538 1,165
They are modest.
1,601 1,245
1,875 1,002
They areopen to dialog and adaptable.
1,914 1,204
2,202 0,896
They are modern people.
1,699 1,238
1,894 1,033
They are planned.
2,368 1,212
2,529 0,903
they are trustworthy.
2,006 1,264
2,096 0,990
They care about social responsibility
1,779 1,217
1,894 0,975
They like showing up.
3,301 1,145
3,385 0,938

The personality traits, which are rated below 1,99 by the students are “tolerant”, “friendly”,
“versatile”, “generous”, “modest-humble”, “adaptable”, open to change” and “sharing”.

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Among these traits, the lowest rated (1,46) trait is “generous towards students and the
community”.
This was followed by statements in the order of; "modest and humble", "open for new
experiences and adaptable", "sharing the gains of the society", “closer to each other and to
students”, and “higly versatile in terms of capabilities”.
In the study, the statement “(Kayseriens‟) like showing off” received the highest point,
while the statement “(Kayseriens‟) are modest and humble” received a low point. The
consistency in these two results is a sign that students answered the questions carefully.
Table 4: According to Homeland (Bigger or smaller than Kayseri)The City of Kayseri
Personality Perception of TheStudents.
Smaller
than
Bigger than Kayseri Kayseri
No Personality Factors
Std.
Std.
Mean
Deviation Mean
Deviation
1 People in Kayseri hasdiscipline at work.
2,575
1,076
2,617
1,011
2 Tolerant towards different cultures an ideas.
1,708
1,170
1,948
1,119
3 In general, they are hardworking.
2,619
0,957
2,604
1,012
4 They don‟t like extravagant.
2,850
1,212
2,799
1,157
5 They are enterpreneur and pioneer.
2,655
1,084
2,539
1,103
6 Çlose to each other and friendly to students.
1,761
1,144
1,877
1,233
7 They are sophisticated people.
1,850
1,071
1,987
1,149
8 They are generous to each other and students. 1,460
1,195
1,539
1,161
9 They are modest.
1,673
1,073
1,734
1,226
10 They areopen to dialog and adaptable.
1,938
1,136
2,091
1,075
11 They are modern people.
1,602
1,177
1,903
1,142
12 They are planned.
2,283
1,089
2,539
1,103
13 they are trustworthy.
2,088
1,154
2,006
1,174
14 They care about social responsibility
1,717
1,138
1,903
1,119
15 They like showing up.
1,093
1,052
3,301
3,357

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Table 5:According to Period of Stay, The City of Kayseri Personality Perception of
TheStudents
1
year
and 2-4
years
/ 5 years and over
under / n= 70
n= 153
/ n= 44
No Personality Factors
Std.
Std.
Std.
Mean Deviation Mean Deviation Mean Deviation
People in Kayseri hasdiscipline at
1 work.
2,64 1,10
2,59 0,95
2,57 1,23
Tolerant towards different cultures an
2 ideas.
1,81 1,12
1,83 1,15
1,95 1,18
3 In general, they are hardworking.
2,50 1,07
2,70 0,91
2,48 1,09
4 They don‟t like extravagant.
2,67 1,26
2,86 1,14
2,93 1,19
5 They are enterpreneur and pioneer. 2,44 1,07
2,61 1,06
2,73 1,23
Çlose to each other and friendly to
6 students.
1,61 1,22
1,82 1,18
2,18 1,17
7 They are sophisticated people.
1,69 1,04
2,05 1,10
1,89 1,24
They are generous to each other and
8 students.
1,49 1,21
1,50 1,15
1,55 1,21
9 They are modest.
1,76 1,21
1,65 1,14
1,82 1,17
They
areopen to dialog and
10 adaptable.
1,99 1,08
2,03 1,12
2,07 1,09
11 They are modern people.
1,89 1,12
1,73 1,13
1,75 1,35
12 They are planned.
2,49 1,10
2,48 1,05
2,18 1,28
13 they are trustworthy.
2,09 1,14
1,91 1,13
2,43 1,25
14 They care about social responsibility 1,81 1,13
1,77 1,10
2,02 1,23
15 They like showing up.
3,16 1,12
3,44 0,97
3,23 1,27
Conclusions
The city of Kayseri, in accordance with the vision of Turkey in 2023, make strides in the
areas of industry, tourism and education on national and international levels. For this
reason, the city of Kayseri, local government, chambers of commerce and industry and a
large number of opinion leaders frequently make assessments of the current situation and
take new decisions/resolutions. In this context, this research suggests that all the efforts
that put forth for Kayseri should be designed to contribute to a perception of the city brand,
and also searches how Kayseri‟s brand personality is perceived. Since the study covers
students who are from outside Kayseri, the results may not reflect the general perception;
however, considering their social and economic potentials, university students are regarded
as potential ambassadors to Kayseri in the their home cities.
For this reason, the findings of this study are important. One of the most important results
that emerged from assessing the findings is that Kayseri is not perceived by students as it is
ought to be. For example; generally people of Kayseri are known for their philanthrophy
but this trait is little known or recalled by the participant students. Moreover, generosity of
the people of Kayseri is called into question and there is a strong perception that the people
of Kayseri like showing off. Regarding this issue, it would not be wrong to argue that
institutions and organizations of Kayseri have been inefficient in their interaction with the

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students. Perhaps the most important recommendation that can be made is for municipality
and other non-governmental organizations to establish closer relations with student clubs,
to include university students in their activities or to support student activities through
sponsorships.
Aiming for socio-economic growth, industrialists and businessmen of Kayseri must
develop employability and make institutional reformations in order to reverse the brain
drain. Although it is not the subject of this study, it should be noted that the most important
reasons for the brain drain are low wage policies and the fact that Kayseri‟s private sector
has no corporate culture.
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Kotler, P. and Gertner, D. ( 2002 ).Country as a brand, product and beyond: A place
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SERI, Idris</text>
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                <text>Cities all over the world use several conduits to promote themselves to  relevant audiences such as investors, visitors and residents and in their  efforts they commonly include striking logos and captivating slogans that  feature in welcoming websites and advertising campaigns in national and  international media. Because of those, city branding has in recent years  become a prevailing activity within city management. Also brand  personality component is major component of city brand identity.  In this context, the main subject of the study is to evaluate brand  personality dimensions of Kayseri city. This paper first describes the rise of  city branding and the essentials of brand personality of city brand.  Afterwards developed brand personality scale for products and service has  been adapted to city branding. Sample of the study has been conducted at  the universities in Kayseri. Data were collected via an online survey and  face to face survey. Findings have been analyzed by factor and one way  ANOVA analysis using SPSS 16 Program.  Keywords: City Brand, Brand Personality, Brand Identity.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Morality and Ethics of Accounting
Cemal Elitaş
Yalova University, Yalova, Turkey
cemalelitas@gmail.com
Çetin Yurt
International Burch University, Sarajevo, Bosnia and Herzegovina
yurtcetin@gmail.com
In our present day, even though morality and ethics are used
interchangeably in most cases, what they refer to is usually different.
Accounting morality may vary according to time and space, however, when
the ethics in accounting is mentioned, what is usually observed is whether
the methods employed by accounting to achieve its goals are righteous or
unrighteous. This rectitude is not relative but absolute righteousness. This
study aims to analyze the concept of ethics in the profession of
accountancy, how these codes of ethics are formed, and the influence of
both public administration and business circles on these codes and how
individuals currently employed in the accountancy business interpret these
codes. The implementation difficulties of codes of ethics which the
employed in the profession need to conform to for the social benefits,
welfare, and professional dignity, the measures taken by the chambers and
joint work groups, and the suggestions provided by the professionals that
will contribute to the process will be given at the end of the study.
Keywords: Morality in Accounting, Ethics, Ethics in Accounting, Business
Ethics.

75

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                    <text>International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Morality and Ethics of Accounting
Cemal Elitaş
Yalova University, Yalova, Turkey
cemalelitas@gmail.com
Çetin Yurt
International Burch University, Sarajevo, Bosnia and Herzegovina
yurtcetin@gmail.com
Abstract
In our present day, even though morality and ethics are used interchangeably in most
cases, what they refer to is usually different. Accounting morality may vary according
to time and space, however, when the ethics in accounting is mentioned, what is
usually observed is whether the methods employed by accounting to achieve its goals
are righteous or unrighteous. This rectitude is not relative but absolute righteousness.
This study aims to analyze the concept of ethics in the profession of accountancy, how
these codes of ethics are formed, and the influence of both public administration and
business circles on these codes and how individuals currently employed in the
accountancy business interpret these codes. The implementation difficulties of codes
of ethics which the employed in the profession need to conform to for the social
benefits, welfare, and professional dignity, the measures taken by the chambers and
joint work groups, and the suggestions provided by the professionals that will
contribute to the process will be given at the end of the study.
Keywords: Morality in Accounting, Ethics, Ethics in Accounting, Business Ethics.

Introduction
Morality means good qualities and good habits. Another definition of morality is the rules
of behavior adopted by people in the community to which they are obliged to comply
(Çalışır &amp; Şefkatlı, 2003). It could be spoken of personal morality when this behavior and
way of life has personal nature, social morality when it has social nature and professional
ethics when it is about a particular occupational group respectively. Established at the end
of a given period, these rules vary from person to person and society to society.
This variability of moral values in time and space do not apply to ethics because ethics is a
philosophical concept which attempts to determine what is right and what is wrong in
conjunction with the way to behave in order to achieve the truth.
In all aspects of life throughout the history, morality and ethics were concepts of integrity,
honesty and good faith and have been discussed and given much importance to. As a result
of this, for the science of accounting whose historical depth stretches beyond BC,
accounting ethics is not a new concept. Similarly, the concepts and rules of business ethics
have also always been important.
As the world economy having the features of closed economy in general until the last
century, the rules of accounting had the characteristics usually in the form of tax records
and the government accounting, and as a result, each country had its own specific
accounting rules.
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In the last century, and in particular after the Second World War with the impact of
globalization and disappearance of economic boundaries, the accounting rules began to be
determined at international dimensions. That the accounting being determined at
international dimensions has paved the way to the emergence of internationally recognized
accounting principles of ethics.
Accounting ethics, in simplest terms, can be summarized as providing the most accurate
information for the addressee through financial statements in accordance with accounting
rules.
In the context of accounting ethics, "the codes of ethics applicable to all accountants,"
which were identified by the International Federation of Accountants (IFAC), and
comprise 7 principals, are elaborated in this study.
General Concepts Of Morality and Ethics
Human beings are exposed to various influences, trained from birth onward, and as a result
of these trainings, the experience they gain is reflected to the outside world, for these
behaviors, they are considered as an asset by the surroundings.
As people individually vary in terms of their thought, life styles, these differences decrease
in their families, societies and the inhabitants of the country in which they reside.
In this perspective, we can come to the conclusion that people, by living together, may give
similar or even same reactions to some issues. These behaviors over time develop into a set
of rules, which must be complied with, if differently treated, unwelcome by masses, and
(whose sanctioning is in moral nature). Thus, the righteous behavior formed through a
certain period of time is called morality. It means ethics, and righteous values.
In different sources, it can be possible to meet in different definitions of morality. Moral
means good quality and good habits. According to another definition, morality is the rules
and the forms of behavior that are adopted by people and obliged to comply (Çalışır &amp;
Şefkatlı, 2003).
Morality is presented to us not to postpone in the fluency of life and has sometimes formed
sum of the values that repaired and all of them. People in the community that is told
"moral" or "immoral", or is mentioned "exemplary moral values" has been drawn attention
behind the person's behavior to the values (Çotuksöken, 2003).
The explanation of variance between morality and ethnics is reaction to the face of
situations when the people give reacts. In other words, individual decides which one is
right or wrong in a condition in daily or professional life. That is for individual „what is
valuable‟ or „what is the right or the questions what valuable behavior is‟ as an action
questions as the qualitative one such as ethics, good, duty, necessity, permitted takes place
in the concepts of morality; namely, morality is a phenomenon stepped in decision-making
in the concept of ethnics (Tepe, 1999).
The concept of ethics and morality in the field of philosophical ethics as a discipline is
possible to handle. Ethics is shown how to behave with common sense and refers to the
duties. It concerns about the ability to discriminate between right and wrong and the truth

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that the tendency to carry out the truth (Sözbilir, 2000). For example, when accounting
ethics mentioned how the financial statements prepared in accordance with the purpose of
accounting for the preparation and the presentation that determine to be right, is the best
suited to apply as morality.
If some approaches are from the outset of nature, ethics deal with as a branch of
philosophy. If some approaches are in the daily use, it is similar with morality. If some
approaches get morality contented; in this way, the question of “What are the approaches
in morality?” determines the answer to the question form. In the pursuit of these
determinations rightly, it is called as the directions of ethnics‟ job that are followed. Here
is the way that will be followed; ethics are seen as morality-behavior and their determinant
that is related to information carried to the thinking of direction (Çotuksöken, 2003).
Work Ethics
Work Ethics is the sum of principles and rules that base on beliefs about what is right or
what is wrong what is fair or unfair related to the conduct of business right (Şan &amp; Sevgi,
2002). A job that is proper for the ethics is the job that is done by showing the necessary
attention in the best way.
Businesses as the institutions operating in certain environmental conditions are affected not
only by their environments in the decisions that they give; they also affect their
environments by their decisions and actions. Businesses‟ understanding the impact of their
actions on society and taking these effects into consideration while taking decision and
applying to them are related to the sense of social responsibility.
Adam Smith, the father of Liberalism says: "the economic life is buried into the depths of
social life. Habits of the society in which it operates, their morals and customs cannot be
seen differently; in other words, the economy as alone cannot be separated from culture
and discussed apart from others (Francis, 1998, p. 27).
Business ethics that dominates a society is closely related to the personal ethics of
individuals that make up that society. The things that determine individuals' personal
morals are usually traditions, religious values and people who are taken as model figures
and adopted thoughts.
The historical development of business ethics dates back to ancient times. Writers and
philosophers of Ancient Greek and Rome were not looking business and commercial
activities well. Because they regarded this kind of activities involve with only ambitions of
moneymaking and lies. They also thought that their civilizations would be degenerated by
the corruptions that will be contaminated by these communities as a result of their
relationship with barbaric traders (Arslan, 2001).
Despite these negative attitudes of ancient Greece and Rome, this negative attitude towards
commercial activities in ancient times was not the same in every society (Sözbilir, 2000).
Religion‟s "rules that have to be accepted without any questioning" has been the most
important factor on transmission of business and professional ethics that this religion has
placed in the essence of societies from generation to generation.

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For instance, Judaism views wealth as a gift of God and accepts a person‟s success as a
heavenly occasion (Sözbilir, 2000). In addition, in holy books of Judaism, there are details
regarding the regulations in business and vocational life. It would be fair to say, the most
important factor behind the success of Jewish people who lead the economy in the whole
world, and, in a way, holds the world economy under control is religious regulations.
On one hand, we can claim that in the course of history, religion plays a determining role
in constitution of moral values, on the other; we can say that since the 19th century it loses
ground. The biggest reason for this the downfall of theocratic states and the existence of
anti-religious factors in moral system. Then, the religious rules “which should be accepted
without questioning” turn into rules questioned and Emile Durkheim puts it “secular
morality” starts to rule over societies. This change in the morality of societies is
unsurprisingly reflected in business morality.
Moreover, till the last century, the economies of countries are closed economies and if
people want to start unions, which can be possible in the borders of the country. Since the
economies were closed, and were run on the base of the state control, it lead to the business
morality changing from region to region in the same country and changing from country to
country in the global sense.
Up to now, the economical borders have been disappeared with the effects of globalization;
business and vocational regulations gained an “above-the-place” status. In this way,
national and international vocational organizations were established and the legal
regulations serving to the needs of the particular occupations have been decided by
independent organizations and are rationalized for public authorities.
Accounting Ethics
Since the beginning of life, people have expressed goods of economic value with financial
instruments and felt the need to record them for different purposes. While the first records
kept in this way are not known exactly, many instances of registers dated to BC have been
seen as a result of current investigations today.
There are some research results showing these records under certain conditions by Persians
around 500 BC, by Greeks around 1400 and by many other similar civilizations. Given
that, accounting in essence is a recording process subject to certain conditions; in other
words, it could be said that these records kept by different societies in different formats are
the first accounting examples. The first accounting records in the flow of history,
Encyclopedia Diderot defines accounting accordingly: “Recording goods and money in the
book and keeping their account.”
These first accounting records were dissimilar in different societies as a natural result of
working ethics mentioned above, affecting each society. These different forms of record
keeping were expressed in different ways to the contemporary society and its economic life
and in time it resulted in accounting values‟ being understood in diverse forms in different
communities.
A new economic order was created after the WWII in particular and new regulations
started to be recognized at an international level in the field of accounting. The countries
started to adapt to accounting rules recognized by international associations instead of their

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own so as to be able to adapt to the new world order and keep pace at the market economy.
Thus, despite some differences, when considered in the essence, principles of accounting
ethics have become universally determined and applied, being cleared from international
variances. The principles of accounting ethics has taken written form now like Declaration
of Human Rights which in turn has increased the cooperation and the effectiveness of the
jobs done between the accountants and the ones benefiting from accounting records.
“Code of Ethics for Professional Accountants” has been published by International
Federation of Accountants for which there is 156 members of occupational organizations
from 114 countries and it has been translated into our language by TÜRMOB. Seven parts
of this Code of Ethics for Professional Accountants, which has totally 18 parts, can be
applied to all accountants, seven parts of it can be applied to self-employed accountants,
and four parts can be applied to the accountants who work dependently (Uyar, 2005). We
think that it would be sufficient in terms of the boundaries of the subject to examine the
following rules of ethics, which are applicable to all accountants.
1. Accuracy and Impartiality
The principle of accuracy is having the work done within the framework of justice rather
than it‟s being right. Each transaction, which matches with laws and accounting
regulations, is not accepted as correct. The moral side of accounting emerges here. Doing
the job right is not the same thing with doing it in conformity with the principles of
morality.
Accounting transactions, which are in accordance with the relevant laws but are unethical,
are called “Creative Accounting” and there is a lot of work on this subject.
2. Resolution of Moral Conflicts
In market economy, everyone does procedures to ensure the maximization of benefit.
Naturally this situation gives rise to conflicts of interest between parties. Conflicts of
interest cause the accountant to be exposed to repression by their counterparts in both
familial and personal relationship.
An accountant who faces with such cases should implement the ethical policy of the
institution on which he/she is dependent if that institution has one.
If the moral conflict cannot be resolved in this way, the accountant should apply to the
nearest supervisor. If he/she cannot still find a solution, he/should apply to a top
administration. In addition, an accountant may take an appropriate idea or suggestion for
the resolution of this conflict from an independent accountant or accounting institution in a
confidential way. If a solution cannot be reached as a result of testing of internal
investigation of all possibilities the accountant should resign as a last resort.
3. Professional Competency
Accountants should reflect themselves as if they had mastery or experience that they don‟t
have. Professional competency is gained through the theoretical education at the
university, then special training, courses and work experience. Gaining professional
competency necessities that one had worked for the first time at public or private
companies at a certain period of time (trial period) at the status of a candidate and then the
appointment as a principal on condition of fulfilling the requirements.

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It is more probable to act as illegally. Particularly, one exam and one interview based on
professional competency and mastery are required to be employed at state and private
institutions. As a result of that evaluation, employment of a person lacking necessary
knowledge and competency is unethical at all and means encouragement of unethical
accounting action.
Having academic career and knowledge of mastery is insufficient even it is a necessity.
Ongoing economical changes and related national and international arrangements should
be followed and updated.
4. Privacy
Accountants have to keep the information about the costumers or employers secret. That
privacy continues after the work between accountant and costumer ends as well. However,
that privacy is not an absolute one. On condition of judiciary case or mandatory situation to
reveal it, it is proper not to keep it, but to reveal is ethical.
5. Tax Application
Companies have to pay certain taxes relevant to their income to the state. Accountants
keep records of their income. Hereby, accountants have to detect basic income correctly. In
case of an exposure to the pressure to reduce the income or extracting totally, accountants
should act according to the article 2 rules with the title “resolution of unethical conflicts”.
In addition, in the event of an error, it is the duty of accountant to correct the errors if
declarations prepared in accordance with the performance of any other tax liability within
the period specified by law.
6. Cross-Border Activities
Moral requirements of cross-border activities may be encountered when dealing with
different situations. For example, an accountant offering their services in a country other
than the country in terms of the requirements of morality, providing that there are
differences between the two countries, the following conditions must be met:
a) The IFAC code of ethics offered in the country should be applied where the law is
less stringent than the IFAC requirements of morality.
b) Service presented the country's moral requirements, IFAC cases where more
stringent ethical requirements of that country apply.
c) Citizen in the host country requirements of morality, if necessary during the
implementation of the services provided in a foreign country, and to be more
stringent in case of IFAC, the citizen in the host country should be the requirements
of morality.
7. Promotion
Accountants in marketing and promotion of their own professions:
a) Tools should not be implemented that undermine the dignity of the profession
b) To offer the services themselves, they should not make exaggerated claims about
the qualifications or experience they gained;
c) They
should
not
make
false
claims
of
other
accountants

Morality or ethical behavior defined by an internationally renowned psychologist needs to
be implemented for the following four criteria (Sözbilir, 2000). Consider these criteria in
terms of an accountant:

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1) The behaviors need to be identified about who will be affected: An accountant
needs to understand who would be affected by the reports financial reports prepared
by himself.
2) What is ethical behavior should be agreed on: An accountant‟s job is to determine
which behavior is ethical.
3) Moral and ethical values should be above personal values: to be understood by their
counterparts in financial statements correctly, a report prepared by an accountant
needs to be within the framework of vocational ethics and should contain the
correct information.
4) Accountant must find the strength of ethical decision and the application of the act
itself: Accountant must find the strength of the application of the three the rules laid
down in first Article.
Accounting Ethics
We have mentioned that ethics is a responsibility how should be treated. Ethical behavior,
however, is not only legal responsibilities. An act that is not a matter of legality may be a
non-issue of ethics. An ethical issue may not be included in the legislation. For this reason,
ethics should be addressed within the framework of a concept and understanding (Gözener,
2008).
Dignity of a profession plays an important role in the code of ethics. For the healthy
functioning of the economic and commercial life, on the other hand, the code of ethics of
the accounting profession needs to be established. Between the interests of the public and
taxpayers, however, remain in the profession on the one hand, on the other hand it
increases the pressure on the profession as it is related to monetary transactions (Ergun &amp;
Gül, 2005). In addition, professionals, if not show due diligence to ethical principles, it is
believed that they are the most adversely affected by the situation.
One of the most important tasks of accounting is to provide accurate and reliable
information to people. If accurate and reliable financial information is not presented,
providers of this information cannot take sound decisions. As mentioned before, if such a
situation exists, it is the proof as it ethical terms are violated in terms of accounting.
Accounting of Code of Ethics Implementation Issues
There are three problems that harm the nature of accounting profession today. The first one
is the increasing commercialization. This problem causes accountants to remain between
their own interests and the service they offer to customers. The second problem is that
there is confusion growing in business life. Finally, the changes in moral values and
standards lead to the emergence of problems in terms of profession (Neu, Friesen, &amp;
Everett, 2003).
İşgüden and Çabuk (2006) Investigated the effect of the concept of professional ethics and
rules of professional life. Despite best efforts of professional organizations, they do not
comply with the rules of professional ethics by giving priority to personal interests, and
escaping from professional liability and legal liabilities, it is concluded that the most
important reason is the lack of adequate legal and financial audit.
Güney and Çınar (2012), found on the study of professional ethics perceptions that

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accountants are aware of the importance of the ethical principles of the profession, they do
not approve of the behavior contrary to them, but in practice they think there is unethical
behavior and they demand more training support from ethical professional organizations.
In addition, they concluded that there is in direct proportion to the level of income and
adherence to ethical principles and the level of education.
Accounting functions as a bridge between different interest groups and business and used
by large segments, information provided by them directly affect their decisions. In this
regard, the ethical accounting practices become an important issue. On the other hand,
recent accounting scandals that emerged proves that the relevant laws, professional ethics
and social values are paid adequate attention.
Bayraktar (2007) stated in his study that accounting tricks in Turkey are conducted for two
purposes. The first of these is to show business better, second, to show that business is
worse. As a result of the study, the most common events include the following: tax
evasion, embezzlement and corruption, concealment, document fraud (fake invoice),
informal processes, using fictitious accounts. This kind of unethical behavior damaging the
profession of accountancy in all aspects of society may have only one explanation; the
person or entity want to hold their customers.
In a study conducted by Kirik (2007) the accounting error and fraud is intense, on the basis
that not only accountants are accountable but also particularly taxpayers, government
policies, tax practices, professional organizations and the factors such as social structure as
well. Demands and pressures to cheat, especially by taxpayers, put professional members
in difficult situations such as conflicts between the public interest and professionals live. In
addition, the lack of adequate financial control, legal gaps and member of the professions
dependent on taxpayers in terms of money (source of income), causes this pressure to
increase. Because when some taxpayers pay accountants fees, it is like to be for “paying
less tax”. Again Aymankuy &amp; Sarıoğlan, (2005) work, directly or indirectly, the reason in
the professional members to conduct non-ethical behaviors is that taxpayers come first and
legislation second.
Members of the profession, believes that the most important factor that pushes an error is
"constantly changing legislation”. In addition, the most important factor preventing
unethical behavior is found to be the subsequent commitment to the state and the other
factors are listed as conscience, a sense of shame and fear of punishment.
Ethical and unethical behavior in today's world the most important behavior is cited as an
example the act of bribe taking and giving. Accountants and trying to hide its own
erroneous records to bribe government officials on behalf of the company are to gain
unfair. Prohibited by the laws of all states to prevent this corruption and appealed to a
certain criminal proceedings. However, the United Kingdom put into effect July 1, 2011 in
the United Kingdom Anti-Bribery Act, with great interest. The most important reason for
this interest is to be processed within the jurisdiction of the law of bribery offenses, the
United Kingdom is that the nature of a law. In other words, the offense of bribery was
committed, regardless of which country or countries in which the guilty party regardless of
nationality law offense of bribery occurred processed the conditions considered and the
United Kingdom courts shall be competent to judge. If you have a company or the
employee's close links with the United Kingdom (residence, citizenship, participation,
partnership) will be covered under this law (The Bribery Act 2010, 2010).

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While doing their jobs in and intensive competitive environment, another factor directing
professional accountants to act unethically in a matter of professional is the collection of
fees. Accountants who cannot get value for their work, or at least who cannot get timely
processing of their fees do not show too much sensitivity in their jobs. On the contrary, in
the fear of losing the company, the ethical rules may be ignored in the name of a company
that pays their fees on time.
As a proposal to support other initiatives, training activities of other professional
organizations, increasing the effectiveness of the controls, as well as the organization of
responsibilities can be counted. Problems from the frequent changes in legislation often
emerge as a very wide subject area of professional competence. The methods of profession
selections come up as another factor of violating ethical codes. In fact, after a challenging
training and examination system, members of the profession, professional members put
aside training and remain inadequate to keep pace with developments and regulations. We
believe that it would be beneficial that they are subjected to compulsory education at
certain periods as well as training of ethics.
Conclusion
The concept of morality changes from person to person and from one society. It allows us
to realize, however, that the relativity of the concept of ethics. Morality is a concept which
shapes in a considerably long period of living together in societies brought a set of values,
a common approach and to show differences between communities.
The concept of ethics, however, involves the concept of morality in the field, and a
universal approach to philosophical ethics, which also categorizes morality. These two
concepts taken for accounting purposes, which is a branch of science, of course, this
distinction will manifest themselves.
While investigating the distinction between the concepts of ethics and morality, the
distinction needs to highlighted and even emphasized. Written in different languages,
especially on moral and ethical articles, essays and books should be well-read and
translated into as correctly as possible. Otherwise, a lot of concept confusion is
unavoidable. Especially, when investigating the concept of "morality" from dictionaries,
"ethical" and appears to be in the same sense. Naturally, this situation results in the
reflection of scientific studies of these two concepts in a wrong way. In order to prevent
such usage that is far from scientific values, the distinction between morality and ethics is
emphasized in many places.
Works to base the same principles of accounting rules throughout the world has been
continuing for many years. The different economic structures of the countries are making
the standardization very difficult. Since economies have a different structure, it brings
variety in business morality and in professional morality. Of all countries in the world,
economic structure and the accounting principles used in parallel with the same
characteristics as much as, if we ignore the effect of moral values of individual
professional accountants, accounting ethics - reconcile the concepts of ethics in
accounting.

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References
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Yayınları.
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Yaklaşımları ve Balıkesir İl Merkezinde Bir Uygulama. Balıkesir Üniversitesi Sosyal
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YURT, Çetin</text>
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                <text>In our present day, even though morality and ethics are used  interchangeably in most cases, what they refer to is usually different.  Accounting morality may vary according to time and space, however, when  the ethics in accounting is mentioned, what is usually observed is whether  the methods employed by accounting to achieve its goals are righteous or  unrighteous. This rectitude is not relative but absolute righteousness. This  study aims to analyze the concept of ethics in the profession of  accountancy, how these codes of ethics are formed, and the influence of  both public administration and business circles on these codes and how  individuals currently employed in the accountancy business interpret these  codes. The implementation difficulties of codes of ethics which the  employed in the profession need to conform to for the social benefits,  welfare, and professional dignity, the measures taken by the chambers and  joint work groups, and the suggestions provided by the professionals that  will contribute to the process will be given at the end of the study.  Keywords: Morality in Accounting, Ethics, Ethics in Accounting, Business  Ethics.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

How to Overcome the Crisis in Relations between the
European Union and Turkey
Haydar Efe
Kafkas University, Kars, Turkey
efehaydar@gmail.com
There has been a slowdown in the accession negotiations due to the
blockage of negotiations chapters since 2006. EU affairs have lost their
past lure in Turkey. And, Turkey decided to freeze its relations with the
Presidency of the Council of the EU during the second half of 2012 and not
to attend meetings chaired by the Cyprus EU Presidency. But despite these
negative developments, the enhanced political dialogue between the EU
and Turkey has continued. In this framework, the European Union has
proposed a new positive agenda in order to enhance Turkey-EU relations
and promote reforms in Turkey. The aim of this process is to keep the
accession process of Turkey alive and bring a new momentum into TurkeyEU relations. In addition to, the new government in France gives signals it
could reconsider its position with regard to the negotiation chapters that
had blocked in 2007.
Therefore, at present, serious efforts are needed to revive the negotiation
process with a new impetus.
Keywords: international relations, the European Union

155

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                    <text>International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

How to Overcome the Crisis in Relations between the European Union and
Turkey
Haydar Efe
Kafkas University, Kars, Turkey
efehaydar@gmail.com
Abstract
There has been a slowdown in the accession negotiations due to the blockage of
negotiations chapters by the European Council since 2006. EU bid have lost its past
lure in Turkey. And, Turkey decided to freeze its relations with the Presidency of
the Council of the EU during the second half of 2012 and not to attend meetings
chaired by the Southern Cyprus EU Presidency. But this problem is not sole
problem between Turkey and the EU, there are many problems especially relating
to the Customs Union. Although, the Customs Union makes significant
contributions to the Turkish economy, but it has causes many problems in the EUTurkey relations.
Main purpose of this study was to demonstrate the problems within the scope of the
EU-Turkey Customs Union and to propose solutions to these problems. Despite
these negative developments, the enhanced political dialogue between the EU and
Turkey has continued. In this framework,the European Union hasinitialized a new
positive agenda in order to enhance Turkey-EU relations and promote reforms in
Turkey. The aim of this process is to keep the accession process of Turkey alive and
bring a new momentum into Turkey-EU relations. But, at present, serious efforts
are needed to revive the negotiation process with a new impetus and overcome
many problems between Turkey and the EU which are faced.
Keywords: Turkey-EU relations, accession negotiations, European Union, Customs
Union

Introduction
Turkey‘s relations with the EU/EC started in 1959. This year is the 50th year of Turkey‘s
signing Ankara Agreement with the Union. Since then Turkey has carried out many
reforms, raised the standards of its democracy, despite the shortfalls and fulfilled the
Copenhagen criteria. Indeed, Turkey‘s goal of the EU membership provides an incentive to
undertake comprehensive reforms in Turkey. In this context, advances in the fields of
democracy and human rights in Turkey are closely related to its EU accession process.
Turkey‘s accession process has contributed to overall improvement of democratic
standards of Turkey.
Turkey share same values and principles such as democracy, human rights and free market.
With the strong economic potential and important geostrategic location Turkey is an
indispensable country for the EU. But, it is difficult to say that there is a common vision
and integrated approach about the enlargement of the European Union. Also, the European
Union is not only going through a serious crisis but also is an enlargement fatigue.
Currently, Turkey‘s EU accession negotiations have been restrained by the Cyprus issue.
But this reason is apparentreason; real reason is a lack of consensus among members of the
European Union. In this context, there is not a consensus about Turkey‘s EU membership.
They are divided regarding on whether Turkey belongs to Europe. Italy, Spain, United
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Kingdom and Sweden support Turkey‘s membership. On the other hand, Germany,
Sarkozy‘s France and Austria oppose Turkey‘s EU membership. Because, with a
population of seventy five million will be greater representation in the EU institutions than
many big countries such as France, United Kingdom and Spain. Sarkozy and Merkel are
opponent of Turkey‘s full membership and they propose ―privilegedmembership‖ i.e.
partnership but not full membership. They see the EU as a Christian club and see Turkey
as all Middle Eastern. France‘s former president Nicolas Sarkozy has proposed that Turkey
be included in the creation of a ―Mediterranean Union‖ but not part of the EU.
At the same time, Turkey has strengthened its economy, nowadays it is a sixth largest
economy in Europe. But, liberalization and rapid progress in Turkish economy are also
closely related in Turkey‘s EU bid. Turkish accession process and the Customs Union have
also contributed to the economic development of Turkey and have positively affected
Turkish economy. Besides, especially, the Customs Union has also contributed the
reinforcement of Turkish industry. In recent decade, Customs Union has given the
competitiveness to Turkish economy in the competition with the rival countries.
But, many problems in Turkey-EU relations within the scope of Customs Union also
originate due to the lack of an integrated approach in the EU. Currently, these problems
affect Turkish economy negatively therefore they must be solved. Firstly, CustomsUnion
must be based on four freedoms: Free movement of goods; freedom of movement for
workers; freedom of provide services and free movement of capital. But, Turkey- EU
Customs Union does not cover agriculture, services and public procurement. Turkish
workers could not circulate freely in the EU. More importantly, nonexistence of the free
circulation of Turkish businesspersons in Europe is a big problem. Besides, according to
Customs Union Agreement, Turkey has to accept all decisions of the European Union in
other words, it has no right to reject these decisions because Turkey is not a member state
of the EU; therefore, it does not have a vote in the EU‘s decision making mechanism. For
example, Turkey has to accept all acquits related to Customs Union and decisions of the
Courth of Justice of the European Union that there is not any judge from Turkey.
Furthermore, Turkey has to accept the EU‘s Free Trade Agreements signed with third
countries. The EU does not include Turkey to EU‘s FTA‘s signed with third countries. But,
these countries do not want to sign FTA‘s with Turkey. Besides, the EU authorities
conducted anti-dumping investigating to Turkish exporters. Another important problem is
a transport quota which constitutes barriers to Turkish export goods. These afore
mentioned problems and others which we are faced are serious and they must be solved
immediately.
The Problems within the Scope of the Customs Union between Turkey and the EU
Although, the Customs Union makes significant contributions to the Turkish economy and
has contributed to the reinforcement of Turkish industry which is capable of competing in
global markets? Thanks to the Customs Union, open economy principle has become
Turkey‘s economic model. Currently, the EU is Turkey‘s first import and export partner,
on the other hand, Turkey ranks 7th in the EU‘s import and 5th in the export markets.
Turkey‘s export to the EU are mostly manufactured goods, machinery and transport
equipment.
Currently, there are many important problems which originated from the Turkey-EU
Customs Union. Customs Union is based on Association Agreement also known as Ankara
Agreement between Turkey and the EU. Ankara Agreement was signed on 12 September
1963 in Ankara and came into effect 1 December 1964. Since then Turkey has been an
associate member of the European Union.
In Ankara Agreement, article 2 said that “A Custom Union shall be progressively
established” in order toattain the objectives of the Ankara Agreement. Also, Association

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shall comprise a predatory stage; a transitional stage (in these two stage the EU/EC has
already eliminated tariffs on Turkish industrial products) and a final stage. “Final stage
shall be based on the customs union and shall entail closer coordination of the economic
policies of the Contracting Parties” (Ankara Agreement, 2013).
After, in November 1970, in order to initialize the second stage (transitional stage) an
Additional Protocol was signed and it came into effect 1 January 1973. Its aim was
establish a timetable for abolition of tariffs and quotas on Turkish industrial goods traded
between Turkey and the EU/EC.
After end of the transitional stage which lasted 22 years, since on 1.1.1996, the completion
of Customs Union Agreement between Turkey and the European Union, final stage which
was planned in Ankara Agreement, began. It is a milestone in Turkey-EU relations and
integration of the Turkish economy with EU. Turkey agreed to implement Common
Customs Tariff (CCT) which applies to the import of goods across the external borders of
the EU.
Import and export duties and charges having equivalent affectwholly abolishedbetween the
Community and Turkey on date of entry into force of this decision. The Community and
Turkey agreed to introduce no new customs duties on imports and exports or any
chargeshaving effect from that date (Article 4). More over quantitative restrictions on
imports and export and all measures havingequivalent effect shall be prohibited between
the Community and Turkey (article 5 and 6). (Decision No 1/95 The EC-Turkey
Association Council, www.avrupa.info.tr , 2013) Customs Union Agreement was planned
and presented by the EU on a large scale and Turkey signed this agreement without
negotiating advantage and disadvantages carefully. But, it contained many liabilities for
Turkey than classic Customs Union agreement.
Turkey is a sole country in the Customs Union with the EU without being a member of the
EU. For this reason, Turkey cannot attend decision mechanisms of the European Union.
Besides, Customs Union Agreement gave Turkey many liabilities. In this context, Turkey
shall align its commercial policy with the EU‘s common commercial policy and has to
carry out to the EU‘s Common Trade Policy completely and it also has to adopt every
decision of the European Union in the field of Common Trade Policy.
Member states of the EU couldn‘t negotiate trade agreements with third countries by itself.
Therefore, the European Commission negotiates Free Trade Agreements with many third
countries on behalf of the EU. ―Turkey also accepted the EU‘s trade regime as it was, and
was not able to persuade the EU to include a clause that would force the EU to consult with
Turkey before signing FTA‘s with third countries. The EU negotiated andsigned FTA‘s
with third countries without any involvement of Turkey‖ (Yılmaz, 2011: 242). For this
reason, although Turkey has successfully implemented the EU-Turkey Customs Union
more than 17 years, there are many problems related to Customs Union. Currently, most
serious problem between Turkey and the European Union in the field of Customs Union is
non-inclusion of Turkey to the EU‘s Free Trade Agreements.
The EU‘s negotiations with Canada, India, Malaysia, Deep and Free Trade Area as a part
of Association Agreements Georgia, Armenia and Moldova, Economic Partnership
Agreements with African, Caribbean and Pacific countries (ACP) continue currently. On
the other hand, the EU‘s finished but not entered into force free trade agreements are with
Singapore, Columbia, Costa Rica, El Salvador, Guetamala, Honduras, Nicaragua and
Panama, Ukraine, Cote d‘Ivoire, Cameroon, Southern African Development Community,
Ghana Eastern African Community. (―The EU‘s free trade agreements – where are we?‖
http://europa.eu ,2013) Besides, it also signed many Free Trade Agreements (FTAs)
already in force with Turkey‘s rival countries such as South Korea (2011), Peru (2013),
Mexico (2000), South Africa (2000) and Chile (2003). (―The EU‘s free trade agreements –

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where are we?‖, http://europa.eu/rapid/press-release_MEMO-13-282_en.htm, 2013 ) The
EU does not include Turkey in these free trade agreements with third countries. Therefore,
Turkey has to negotiate on its own with these third countries. Moreoer, most of these
countries which signed agreement with the EU, are not eager to conclude same Free Trade
Agreements with Turkey. Because,these countries are Turkey‘s economic competitors. So,
Turkey has disadvantage to compete with these states and this situation has had a negative
impact on Turkey‘s trade interests. ―Goods of these third countries are subjected to tariffs
by one party but not by the other part of this customs union‖. This situation creates unfair
competition and put Turkish industry disadvantageous position ( Dedeoğlu, 2010).
Furthermore, the European Union also plans to negotiate a FTA (Transatlantic Trade and
Investments Partnership) with the USA which is the fourth country in Turkey‘s import. ―A
trade pact between the USA and the European Union would encompass half the world‘s
economic output and a third of world trade, be most ambitious trade accord since the
1995 formation of the World Trade Organization (―France threaten to block start of
EU/US free trade talks‖, http://www.reuters.com, 2013). It is an important opportunity for
both sides. But, Turkey worried about this plan. If the EU will sign this agreement with
the USA which does not be included Turkey, Turkey will become disadvantage
completely. In this situation, unfair competition created by these FTA‘s will affect
adversely Turkey‘s foreign trade gap (Onaner, 2013: 25). In this context, Herman Van
Rompuy, President of the European Council, touched upon this free trade deal which
negotiate between the EU and the USA and its negative effects to the Turkish economy. He
said ―For Turkey, since you are part of the Customs Union with the EU. This trade deal
(EU-USA FTA) will have important consequences too. That‘s why the European Union is
looking into the best way to keep Turkey involved in the process‖ (Speech by President
of the European Council Herman Van Rompuy, http://www.abhaber.com , 24 May, 2013).
Another important problem within the scope of the Customs Union is the free movement of
Turkish workers in the EU. The European Union has not fulfill its obligations stemming
from Ankara Agreement and Additional Protocol toward Turkey. In addition to the free
movement of goods, the Ankara Agreement also includes progressively securing the
free movement of workers “Contracting Parties agreed to be guided by Articles 48, 49
and 50 the Treaty establishing the Community for the purpose of abolishing restrictions on
freedom of establishment between them” (article 12), the abolition of restrictions on
freedom of establishment between them (article 13) and the abolition of restrictions on
freedom to provide services between them (article 14) (Ankara Agreement, 2013).
The Additional Protocol, signed in 1970 and entered into force on 1 January 1973,
Article 36, titled ―Workers‖ provided ―Freedom of movement for workers between
Member States of the Community and Turkey shall be secured by progressive stages in
accordance with the principles set out in Article 12 of the Agreement Association
between the end of the twelfth (1976) and the twenty second (1986) year after the entry
in to force of that agreement‖ (Additional Protocol, 1977).
According to the Additional Protocol, Association Council would decide the rules of free
movement of Turkish workers in the EU/EC. (Article 36) In this context, Association
Council agreed on three decisions on more detailed rules on the status of the Turkish
workers in the EU/EC: In the Association Council decisions no 2/76, no 1/80 and no 3/80
(Karluk, 2007: 490).
The Association Council Decision No 1/80, Article 8 provides if a job offered by the
Community, was not be able to provide for by citizens of the member states, the
Community would make an effort recognize the Turkish workers‘ rights of second
priority ( 1/80 Ortaklık Konseyi, Kararı, 1980). But, this decision has not fulfilled by the
EU and Turkish workers has not been granted the right of second priority which apply for a

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job if the EU citizens do not apply. Finally free movement of Turkish workers has not
been materialized in 1986.
Within the context of freedom to provide services of Turkish citizens, principle of
standstill is very important. The article 41 of the Additional Protocol ―provided for a
standstill clause: The contracting parties shall refrain from introducing between
themselves any new restriction on the freedom of establishment and the freedom to
provide services‖ (Groenendijk and Guild, 2012: 11). So far, all EU member states have
not implemented this principle fully in spite of a decision of the European Union Court of
Justice.
One of the main problems is visa for Turkish citizens within the scope of Customs Union.
But, recently, Turkey has become transit gate for illegal human migration. Especially,
Turkish-Greek border (Meriç River) is the main gateway to the EU for illegal migrants.
Turkey is a transit country for migrants from Asia and ports of Africa such as Afgans,
Pakistanis, Bangladeshis, Algerians and Moroccans. In 2010, according to Frontex,
approximately 80 percent detected illegal crossings in to the EU, took place by the
Turkish-Greek border (Stiglmayer, 2012: 101). This situation causes concerns to EU
members and they do not accept the lifting of visa restrictions. But, ―this visa restrictions
and requirements have been an important problem for Turkish citizens since 1980 and
create unfair competition‖. Especially, because of the long visa procedures, most adversely
affected group is Turkish businessmen. Turkish goods can freely circulate in the Custom
Union, but their producers or owners cannot goto EU freely. For this reason, they have
lost many business contacts. Visa restrictions ―constitutes not only a technical barrier but
also a psychological obstacle for foreign trade‖ (―Visa exemption ‗accelerated‘ Turkish
exports‖ www.hurriyetdailynews.com , 2013) Moreover, current visa requirements
violate Turkey-EU Customs Union Agreement and the principle of free movement of
goods as it is declared in the Association Council Decision 1/95 as well as the Article 41
of Additional Protocol (Yazıcı, 2012: 37). There should be progress in talks oneasing visa
restrictions for Turkish citizens travelling to the EU.
The EU has been using visa liberalization as a tool for influencing reforms in the
neighboring countries instead of enlargement (Özler, 2012: 122-123). After granting visafreedom to the Western Balkan Countries – Serbia, Macedonia, Montenegro, Albenia the
EU wants to give visa-free travel for Georgia, Moldova, Ukraine, Armenia, Azerbaycan
and Belarus (Özler, 2012: 127). But, ―same political support does not exist in the case of
Turkey. Turkey remains the only state without an official EU roadmap towards visa-free
travel among all the candidate and potential candidate countries‖. According to Özler,
―Visa liberalization for Turkey has been presented by European officials as a threat to the
EU‘s internal security since it would increase the crime rate in the EU countries‖ (Özler,
2012: 122-123).
On the other hand, ‗Imposition of visa requirements for Turkish nationals violates the
Additional Protocol. ―As from entry into force of that protocol of a requirement that
Turkish nationals must have visa to enter the territory of a member state in order to
provide services there on behalf of an undertaking established in Turkey, since, on that
date, such a visa was not required. In this context, Germany‘s visa practice was deemed
unlawful given that, starting from July 1980, Germany introduced a visa requirement for
all Turkish national seeking entry in to Germany‖ (Özler, 2012: 123-124).
The European Union Court of Justice has played an important role in interpreting rules
based on the Association Agreement. Soysal Case of the European Court of Justice (2009)
has been a milestone in the field of visa liberalization of Turkish citizens. TwoTurkish
lorry drivers Mr Soysal and Mr Savatlı who were refused visas in order to drive to

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Germany. They appealed against the refusal to the administrative court in Berlin on the
basis of that under the agreement it was unlawfull for Germany to require them to obtain
visas to travel to Germany at all (Groenendijk and Guild, 2012: 11).
In this Case, German authorities claimed that ―visa requirement for Turkish service
providers was a requirement of EU law as Turkey is on the black list of the EU‘s Visa
regulation 539/2001‖. European Union Court of Justice
confirmed its constant
jurisprudence that international agreements of the EU take priority over secondary
Community legislation. According to the European Union Court of Justice, visa
requirements for Turkish service providers restrict economic freedoms and Additional
Protocol must be applied and the Visa Regulation dis applied as regards Turkish service
providers. Finally, ―Soysal judgment gives a personal right to any Turkish national who
wishes to come to the EU to provide services to enjoy access to the territory of any
member states on the basis of same conditions which applied either in 1973 or on the date
when the relevant member state joined the EU‖ (Groenendijk and Guild, 2012: 18).
For this reason, German authorities changed the mandatory visa requirement to reflect the
position as it was in 1973. Some of the groups of Turkish nationals such as lorry drivers,
worker servicing installations, important artists, researchers and sportsman who were not
subject to the visa requirement then were removed from the visa list. (Groenendijk and
Guild, 2012: 33-36). In addition to, the European Commission announced it would life visa
requirement for Turkish citizens who provide service to Germany, the Netherlands and
Denmark asking that the booklet handed out to border officials in those countries be
changed accordingly. The new change allows for Turkish citizens providing service to stay
for two months in Germany and three months in Netherlands and Denmark without
holding a visa. According to this Commission statement the visa exemption for Turkish
citizens applies only to Germany, Netherlands and Denmark among the 26 Schengen
countries (―EU lifts visa for Turkish…‖www.hurriyetdailynews.com , 2013).
European Union officials are reluctant to sign agreement and stipulate to sign the
readmission agreement in order to sign visa exemption agreement with Turkey. In this
context, Filori said that ―as soon as Turkey signs the readmission agreement, the visa
liberalization dialogue would be started by the European Commission but did not give any
date for visa free travel‖. In June, 2012 Council authorized the European Commission, to
begin talks with Turkey on visa liberalization. The Commission presented a roadmap to
Turkey for a visa free regime at the end of November 2012. ―The roadmap outlines
specific areas where Turkey should implement a series of reforms, laws and directives such
as security, migration management, public order and fundamental rights. Moreover, the
progress on the roadmap will be monitored by the Commission‖ (―EU won‘t ask Turkey
to…‖, www.todayszaman.com, 2013).
Turkish authorities said that it will not ratify the readmission agreement that it sees
practical visa facilitation measures for Turkish citizens. Because, Turkey is worried that
the agreement will impose a heavy burden on Turkey when it has to take back a large
number of irregular immigrants from third countries that use Turkey as a transit point to
enter the EU ( ―EU won‘t ask Turkey to…‖, www.todayszaman.com , 2013). In the latest
development in this regard,President of the European Council Herman Van Rompuy was
in Ankara in 23 May 2013 and held meetings with Turkish officials. Rompuy said on visa
at the meeting “I trust that an early signature by Turkey of a so called readmission
agreement with the European Union would allow us to advance quickly through the

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roadmap, progress can be swift. Visa free travel would give our relationship a new
impetus.”(Speech by President of the European Council Herman Van Rompuy,
http://www.abhaber.com , 2013) As a conclusion, visa liberalization process would
improve EU-Turkey relations, adding new momentum to the accession negotiations and
increase the EU‘s soft power in the international arena.
Another important problem is that Turkey-EU Customs Union does not cover agricultural
products. Customs Union covers only industrial goods and processedagricultural products.
Therefore, Turkish farmers cannot exporttheir agricultural products to the EU. So,
Customs Union must include agricultural products.
On the other hand, Turkish exporters were affected adversely from the EU‘s anti-dumping
investigations and to Turkish products. Besides, transport quotas to Turkish transport
sector that have been imposed by the EU must be removed. Finally, the Customs Union
envisioned that Turkey received assistance from the EU, but the EU did not allocate
support as much as Turkey expects (Yazıcı, 2012: 32-35).
All in all, Bureaucratic and administrative obstacles continue and Turkish firms have not
had equal opportunities as EU firms. The EU‘s goods and services come to Turkey more
easily than Turkish goods and services go to Europe. In this framework, Turkish economy
minister Zafer Çağlayan said that ―If the current situation continues, we may have to put
the Customs Union with the EU on the table for reassessment as it is now working
against Turkey‖ (Minister says Turkey to ―reconsider‖ EU Customs Union,
http://www.todayszaman.com , 25 March 2013)
Cyprus Issue
Another important problem in the Turkey-EU relations is a Cyprus Problem. This issue
affects negatively not only Turkey‘s whole accession negotiations, but also affect the
Customs Union with the EU. But, according to Dedeoğlu, Cyprus problem is an apperent
reason within the context of Customs Union issue. Customs Union issue must not only be
understood as a side effect of the Cyprus problem. This problem is bigger than this
(Dedeoğlu, 13 March 2010)
Wrong policies implemented by the European Union have because Cyprus Issue becomes
more complex. On the referandum of Annan Plan, aims to reunite the divided island in
April 2004, Turkish Cypriots said ―yes‖ but Greek Cypriots said ―no‖ with large majority.
The European Union accepted a part of a divided island as a sole representative of the
island, member state to the EU. On the other hand, isolation on Turkish Cypriots who want
to a solution to the Cyprus Issue and said ―yes‖ to the Annan referendum.
Since 3 October 2005, Turkey and the EU has begun the accession negotiations for
Turkey‘s EU membership, so far, the EU could opened with Turkey only 13 of the 35
chapters and has only completed one chapter. Main reason of slow pace of accession
negotiations is suspension of many chapters at the Turkey‘s accession negotiations due to
the Cyprus issue.
After Greek Administration of Southern Cyprus‘s become EU member, the European
Union demand to extend Additional Protocol of the Ankara Agreement and Customs
Union to 10 new members which joined the EU in 1 May 2004. But Turkey refused to
open its ports and air space to Greek Cypriots‘s vessels and airplanes. At this point, ―the
EU sent mixed signals, extending its one hand the carrot of accession talks and waving a
stick in the other hand warning that negotiations could be suspended at any time‖
(Patton, 2007: 344).
In 2006, the EU Council froze the Turkey‘s accession negotiations in eight chapters. These
chapters are free movements of goods (1), right of establishmentand freedom to provide

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service (3), agricultural and rural development (11), fisheries (13), transport policy (14),
Customs Union (29) and external relations (30).
In 2007, France has declared that it will not allow the opening of5 chapters as they are
directly related with full membership. These chapters are Agriculture and rural
development (11) (this chapter already blocked in 2006), economic and monetary policy
(17), regional policy and coordination of structural instruments (22), financial and
budgetary provisions (33), and instructions (34).
And in December 2009, Greek Administration Southern Cyprus blocked six chapters of
Turkish accession negotiations. These chapters are freedom of movement of workers (2),
energy (15), judiciary and fundamental right (23), justice, freedom and security (24),
education and culture (26), foreign security and defense policy(31)(Turkey-EU relations,
mfa.gov.tr, 2013).
As can be seen above many chapters are related Customs Union in addition to the Customs
Union chapter(29). Therefore, in order to solving the problems in the field of Customs
Union and related subjects such as free movements of goods, freedom of movement of
workers and right of establishment and freedom provide service, accession negotiations
must be alive as soon as possible.
Especially, in order to solve the problems within the scope of Customs Union, accession
negotiations should be started. Therefore, opening new chapters in Turkey‘s accession
process will be a strong and a clear signal demonstrating that the process is moving
forward.
Last year, Southern Cyprus took up EU presidency, during the Greek Cypriots‘ presidency,
Turkey refused to have anything to do with a country it does not recognize. Turkey froze
diplomatic relations with the Greek Cypriot‘s presidency but not EU‘s other institutions
such as Commission and High Commissioner for For Foreign Policy. One of the main
reasons for the introduction of the ― positive agenda‖ was to overcome this issue.
Turkish Foreign Minister said that if any EU country will break the embargo on Turkish
Cypriots, as promised before the 2004 referendum, then Turkey will open its ports and
airspace to Greek Cypriot vessels which is the apparent reason behind blocking EU
accession negotiations (Yetkin, 2013). In this context, Turkey demands the EU to lift the
isolation of Turkish Repuclic of Northern Cyprus (TRNC) as it promised to in April 2004
before Ankara will open its ports to Greek Cypriot vessels and its air space to Greek
airplanes. In this framework, there is a positive signal that Anastasiades won the election in
the Southern Cyprus who backed a 2004 UN plan to reunite the island. Turkey welcomed
the election of Nicos Anastasiades but his first priority their ongoing economic crisis.
Therefore, he had not met with the Turkish counterpart Derviş Eroğlu (Paul, 2013).
Despite being frozen Turkey-EU relations, today Turkey continues to see EU membership
as a strategic goal. Turkey‘s goal of the EU membership provides a win-win situation for
the two sides. Because, Turkey and the European Union needs each other. As expressed
by Egemen Bağış ―A European Union without Turkey is poor, plain and simple one…the
sun of Europe rises from İstanbul every morning‖ (―Europe‘s sun rises from İstanbul‖,
hurriyetdailynews.com).
The Importance of the Negotiation Process to Revive
Accession negotiations are the main subject in the Turkey-EU relations. Turkey‘s recent
progress in the direction of democratic consolidation must also be counted as a important
achievement of the EU‘s policy of enlargement (Zucconi, 2006:94). Because ―the EU
enlargement process continues to offer an instrument by which non-democratic and other
negative tendencies can be checked. It also continues to act as an ―anchor‖ and a
―disciplining factor‖ so that instable Turkey would affect EU‘s European

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NeighborhoodPolicy‖. Eventually, there is not any progress in the Turkey-EU relations
will reduce EU‘s influence Turkey and would undermine the EU‘s international credibility
in the eyes of other countries aspiring to membership(Alessandri, 2010: 97). Turkey‘s
embassador to the EU said that ― in the absence of any clear perspective of accession,
there is no reason why Turkey should align its legislation toward narrow EU standarts.
To put it simply the EU has lost its leverage on Turkey‖ ( ―EU has lost its leverage on
Turkey‖, http://euobserver.com , 2013).
The quest for EU membership acted as a disciplining factor on Turkey. The ―EU
anchor‖ also fostered democratization and supported Turkey‘s reforms undertaken in the
1990s to gain candidate country status (Alessandri, 2010: 88). One reason of the
European Union‘s win the Nobel Peace Prize is the EU‘s contributions to the human
rights and democracy standards in Turkey. In this context, in 2006, Turkey-EU negotiation
process stalled thereafter pace of reforms achieving the EU standards slowed down
considerably. The reform process has never fully regained momentum since then support
for EU membership has declined among the public (Alessandri, 2010: 91).
But, Turkey‘s accession process remain deadlocked for last five term Council
Presidency consequently . Since, June 2010, no chapter has been opened. In this context,
in Turkey‘s Accession Process 17 chapters are blocked. However, it becomes very
positive developments recently. The European Parliament‘s General Assembly adopted a
2012 progress report on Turkey providing a potential catalyst for the opening of new
chapters for Turkey after years of deadlock between Turkey and the EU. Member of the
European Parliament called on the European Council to open negotiations on the
judiciary, fundamental rights and home affairs( justice, freedom and security) to accelerate
the reform process (―New EU Chapters
to give pace to Turkish reforms‖,
hurriyetdailynews.com). On the other hand, Finland‘s foreign minister said that Finland
regrets the political blockade that has been applied to Turkey for Ankara‘s EU accession
process. He also said they thought Turkey‘s negotiations should proceed normally and
―there will be some chapters opened‖ (―Finland regrets block on Turkish bid‖,
hurriyetdailynews.com).
In France, Sarkozy, staunch opponent of Turkey‘s EU membership lost the election and
François Hollande who have more favorable view of Turkey‘s EU membership. After
Hollande become president, France‘s foreign policy towards Turkey will change likely.
France‘s new government give signals it could reconsider its position with regard to the
negotiation chapters that had blocked in 2007. After Sarkozy, France‘s new president
François Holland decided to let one of five chapters that it had blocked under Sarkozy
term. The recent decision by France to lift its blockage on 22. chapter, ―Regional
Policy and Coordination of Structural Instruments‖ is a promising first step. France‘s
blockage on the remaining four chapters should be also come to end in the near future.
According to Flautre, lifting the block on chapter 22 is just the first stage showing
France‘s positivity towards Turkish membership and signals that French government
may lift their block of other chapters. She emphasized opening of chapter 23 ―Judiciary
and fundamental rights‖ and chapter 24 ―Justice, freedom and security‖ are also very
important for Turkish democracy (Donat, 2013).
On the other hand, Turkey is seen as a model country by the Muslim nations. Turkey‘s
long lasting ties with the EU and the USA, secular state structure, especially, Turkey‘s
experience with secularism and bid of EU membership are very important (Kahraman,
2010: 704). So Turkey is the unique country which compatible of Islam and democracy.
Therefore, peoples of the Arab countries aspires to the lifestyle in Turkey. At the same
time, Arab countries also take as an example Turkey‘s liberal economy. Turkish economy
has grown and become more open continuously since 1980‘s. Its liberal economy is a

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good model for development for Arab countries. Therefore, with European Neighborhood
Policy, the European Union, who want to create democratic and economically strong
countries in its vicinity, needs Turkey as an unique partner with its positive image in the
Middle East (Kahraman, 2010: 708). For this reason, starting accession negotiations again
will make a positive impact not only Turkey-EU relations but also relations between
Turkey and Muslim countries.
Positive Agenda
In order to overcome this impasse at the accession negotiations, the EU tries to finding a
new way to regain momentum to the Turkey-EU relations: ―positive agenda‖. It started of
the talks on 17 May 2012. Main aim of the ―positive agenda‖ process is to keep the
accession process alive and make progress in the field of Turkey‘s accession negotiations
which seventeen chapters have been blocked by the European Council because of the
Cyprus dispute.
Positive agenda process is new way of work to support Turkey‘s accession process to the
EU, but it is not alternative to the accession process. ―It covers a broad range of areas
such as intensified dialogue and cooperation on political reforms, visa, mobility and
migration , energy, fight against terrorism, further participation of Turkey in EU
programmersas well as Customs Union and trade in the negotiations and free trade
agreements‖ (Enlargement Strategy 2011-2012, 2011: 19).
Conclusion
There are many problems in the relations between Turkey and the EU and future of
relations between the EU and Turkey looks very unclear. At first, there is no consensus
about Turkey‘s membership to the EU and accession negotiations are stalled. Therefore,
there are a lot of problems such as the EU‘s FTA‘s with third countries and visa exemption
of Turkish citizens within the scope of Customs Union. These problems should be solved
and all trade obstacles should be removed. For this reason, accession negotiations should
be initiated as soon as possible. Chapter of the Customs Union is one of the most
successful subjects in the accession negotiations. Because, Turkey has 17 years of
experience in this field. Progress achieved in the accession negotiations in the framework
of the Customs Union chapter, will contributes to Turkey-EU relations and affects all
accession negotiations positively.
If the EU wants to be global actor and economically competitive power in the changing
world, in the near future, after three years without any significant progress in the
Turkey‘s accession negotiations should pay attention and resume Turkey‘s accession
negotiations and improving ties with Turkey in the coming period. In this context,
Turkey‘s membership of the EU should be accepted. Not to accept Turkey‘s membership
to the EU is contrast to the principles founded on the Union. Turkey hopes for the
opening of one chapter in the accession negotiations and open a new page in TurkeyEU relations during the Irish rotating presidency of the European Union. Therefore
accession negotiations must go on. Because, Turkey‘s EU membership will add dynamism
to the European Union.
References
Alessandri, Emiliano (2010) ―Turkey‘s New Foreign Policy and the Future of Turkey-EU
Relations‖, The International Spectator: Italian Journal of International Affairs,
Vol. 45, No.3, September 2010, p.85-100.

10

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Additional Protocol, (31.12.1977)Official Journal of the European Communities, No
L361/1,
http://www.abgs.gov.tr/files/AB_Iliskileri/tur_en_realitons/protocol_1977.pdf
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No 1/95 of the EC-Turkey Association Council of 22 December 1995 on
Implementing
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Dedeoğlu, Beril,
―Reconsidering
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Donat, Gözde Nur, (2013) ―Flautre says 2013 shaping up to be a spring in Turkey-EU
relations‖,
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‗EU

has lost
its leverage on Turkey‘ ambassador
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says‖,

20.06.

2011,

―EU lifts visa for Turkish citizen providing service in Germany, Netherlands and
Denmark‖, 05.01.02013, www.hurriyetdailynews.com./eu-lifts-visa-for-turkishcitizens-providing-service-in-germany-netherlands-anddenmark.aspx?pageID=238&amp;nID=37530&amp;NewCatID=351 (01.05.2013)
―EU won‘t ask Turkey to suspend visa free travel with third countries‖, 15 May 2013,
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―Finland
‗regrets‘
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2013,

―France threaten
to block
start
of EU/US free trade talks‖, 18.04. 2013,
http://www.reuters.com/article/2013/04/18/us-eu-us-tradeidUSBRE93H11A20130418 , (01.05.2013)

11

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Groenendijk, Kees and Guild, Elspeth, (2012) Visa Policy of Member States and the EU
Towards Turkish Nationals After Soysal, Economic Development Foundation, No:
257, Third Edition,
Kahraman, Sevilay (2011)― Turkey and the European Union in the Middle East:
Reconciling or Competing with Each Other‖, Turkish Studies, Vol.12, No.4,
December 2011, p. 699-716
Karluk, Rıdvan, (2007) Avrupa Birliği ve Türkiye, Beta Yayınları, 9. Baskı, Istanbul.
―New EU Chapters to give pace to Turkish reforms‖, April 28, 2013, http://www.
Hurriyetdailynews.com/new-eu-chapters-to-give-pace—to-turkishreforms.aspx?pageID=238&amp;nID=451978&amp;NewsCatID=338 (28.04.2013)
Mehmet Ş. Onaner, (2013) ― ‗Genişlemiyoruz ‗ diyen AB bizi uyutuyor mu?‖, Milliyet
Gazetesi, 23 Nisan 2013, p. 25.
(Minister says Turkey to ―reconsider‖ EU Customs Union, ( 25 March 2013)
http://www.todayszaman.com/news-310708-minister-says-turkey-to-reconsider-eucustoms-union.html , (05.05.2013)
Ortaklığın Geliştirilmesine İlişkin 19 Eylül 1980 Tarihli 1/80 Sayılı Ortaklık Konseyi
Kararı,Turkey-European Union Assosiation Council Decisions 1964-2000,
http://www.abgs.gov.tr/files/AB_Iliskileri/okk_tur.pdf , (04.05.2013)
Özler, Zeynep (2012) ― Breaking the Vicious Circle in EU-Turkey Relations: Visa
Negotiations‖, Turkish Policy Quarterly, Volume 11, Number 1, Spring 2012,
pp.121-131.
Patton, Marcie J. (2007) ―AKP Reform Fatigue in Turkey: What has happened to the EU
Process‖, Mediterranean Politics, Vol. 12, No: 3, November 2007, pp. 339-358.
Paul,

Amanda ―Restarting
the EU-Turkey engine?‖, (16.04. 2013)
http://www.todayszaman.com/newsDetail_openPrintPage.action?newsId=312844 ,
(01.05.2013)

Speech by President of the European Council Herman Van Rompuy at the Turkish
Business Assosiation TOBB, http://www.abhaber.com/manset-haber/mansethaber/abhaber-herman-van-rompuyun-tobbda-yaptigi-konusmayi-yayimliyor050108 , (24.05. 2013)
Stiglmayer, Alexandra, (2012) ― Visa Free Travel for Turkey: in Everbody‘s Interest‖,
Turkish Policy Quarterly, Volume 11, Number 1, Spring 2012, pp. 99-109.
―The EU‘s free trade agreements – where are we?‖,
release_MEMO-13-282_en.htm , (01.05.2013)

http://europa.eu/rapid/press-

Turkey-EU relations, http://www.mfa.gov.tr/relations-between-turkey-and-the-europeanunion.en.mfa , (01.05.2013)

12

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Turkey trading
with
the world, http://ec.europa.eu/trade/policy/countries-andregions/countries/turkey/ , (01.05.2013)
―Visa exemption ‗accelerated‘ Turkish exports‖ www.hurriyetdailynews.com/visaexemption-accelerated-turkishexports.aspx?pageID=238&amp;nID=458188NewsCatID=344 , (01.05.2013)
Yazıcı, Hayati, (2012) ―Turkey – EU Relations and the Customs Union: Expectations
versus the reality‖, Turkish Policy Quarterly, Volume 11, Number 1, Spring 2012,
pp.25-37.
Yetkin

Murat
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deadlock?‖,

Yılmaz, Kamil (2011) ―The EU-Turkey Customs Union Fifteen Years Later: Better, Yet
not the Best Alternative‖, South European Society and Politics, Vol.16, No.2, June
2011, pp. 235-249.
What

is
the
Common
Customs
Tariff?
http://ec.europa.eu/taxation_customs/customs/customs_duties/tariff_aspects/
(28.04.2013)

,

Zucconi, Mario (2006) ―Turkey‘s Vital and Turbulent Road to the European Union‖,
The International Spectator: Journal of International Affairs”, 1/2006, p.83-94.

13

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                <text>How to Overcome the Crisis in Relations between the  European Union and Turkey</text>
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                <text>There has been a slowdown in the accession negotiations due to the  blockage of negotiations chapters since 2006. EU affairs have lost their  past lure in Turkey. And, Turkey decided to freeze its relations with the  Presidency of the Council of the EU during the second half of 2012 and not  to attend meetings chaired by the Cyprus EU Presidency. But despite these  negative developments, the enhanced political dialogue between the EU  and Turkey has continued. In this framework, the European Union has  proposed a new positive agenda in order to enhance Turkey-EU relations  and promote reforms in Turkey. The aim of this process is to keep the  accession process of Turkey alive and bring a new momentum into Turkey-  EU relations. In addition to, the new government in France gives signals it  could reconsider its position with regard to the negotiation chapters that  had blocked in 2007.  Therefore, at present, serious efforts are needed to revive the negotiation  process with a new impetus.  Keywords: international relations, the European Union</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Correlation of Change in Fundamental Indicators and
Stock Price Movements on Sarajevo Stock Exchange
Enis Dzanic
University of Bihac, Bosnia and Herzegovina
enis.dzanic@bih.net.ba
Fundamental analysis is regarded as one of the key tools in evaluating
securities by examining intrinsic value of the business, trough primarily the
analysis of its financial statements. Although in the short run, various
factors might influence investment sentiment and thus stock price
movements, in the long run fundamentals should determine stock price
performance. Sarajevo Stock Exchange is a pioneering enterprise in the
development of a capital market in Bosnian transition economy. Upon
examining stock price movements and trade volumes over its ten year
history, it is difficult to argue that high volatility in both factors can be
attributed to changes in corporate fundamentals. We can thus argue that
irrational or speculative determinants are at play; a discouraging prospect
for a developing capital market. In order to investigate the correlation
between the change in fundamental indicators and stock price
movements, ten major companies listed on the exchange were selected
using pre-defined criteria, and key fundamental indicators, as well as stock
price volatility was examined for a five year period during which Sarajevo
Stock Exchange had highest trade volumes. The results indicate that ratios
that are price-independent have volatility ten times lower than ratios that
are price-determined. Additionally, stock price analysis indicates high
standard deviation; a traditionally accepted measure of volatility and intrayear stock price spreads often reach hundreds of percent. Furthermore,
when selected indicators are correlated with stock price movements, the
research determined that correlation coefficients are low, sometimes
negative, suggesting no linear relationship between the change in
fundamental indicators and the change in the price of the security. The
result of high-risk high-volatility market situation was a significant decline
in value of securities listed on the exchange. This decline led to a loss of
confidence of individual investors in the exchange which can be illustrated
by low trading volumes in the last few years, usually in the region of 1% to
3% of 2007 levels. The exchange thus is incapable of serving most of
functions traditionally associated with the business.
Keywords: Stock Price Volatility, Fundamental Analysis, Sarajevo Stock
Exchange.
101

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                    <text>International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

Correlation of Change in FundamentalIndicators and Stock Price
Movements on Sarajevo Stock Exchange
EnisDzanic
University of Bihac, Bosnia and Herzegovina
enis.dzanic@bih.net.ba

Abstract
Fundamental analysis is regarded as one of the key tools in evaluating securities by
examining intrinsic value of the business, trough primarily the analysis of its financial
statements. Although in the short run, various factors might influence investment
sentiment and thus stock price movements, in the long run fundamentals should
determine stock price performance. Sarajevo Stock Exchange is a pioneering
enterprise in the development of a capital market in Bosnian transition economy.
Upon examining stock price movements and trade volumes over its ten year history, it
is difficult to argue that high volatility in both factors can be attributed to changes in
corporate fundamentals. We can thus argue that irrational or speculative determinants
are at play; a discouraging prospect for a developing capital market. In order to
investigate the correlation between the change in fundamental indicators and stock
price movements, ten major companies listed on the exchange were selected using
pre-defined criteria, and key fundamental indicators, as well as stock price volatility
was examined for a five year period during which Sarajevo Stock Exchange had
highest trade volumes. The results indicate that ratios that are price-independent have
volatility ten times lower than ratios that are price-determined. Additionally, stock
price analysis indicates high standard deviation; a traditionally accepted measure of
volatility and intra-year stock price spreads often reach hundreds of percent.
Furthermore, when selected indicators are correlated with stock price movements, the
research determined that correlation coefficients are low, sometimes negative,
suggesting no linear relationship between the change in fundamental indicators and
the change in the price of the security. The result of high-risk high-volatility market
situation was a significant decline in value of securities listed on the exchange. This
decline led to a loss of confidence of individual investors in the exchange which can
be illustrated by low trading volumes in the last few years, usually in the region of 1%
to 3% of 2007 levels. The exchange thus is incapable of serving most of functions
traditionally associated with the business.
Keywords: Stock Price Volatility, Fundamental Analysis, Sarajevo Stock Exchange.

Introduction
Analysis of financial statements using fundamental analysis helps us determine intrinsic
value of the business, and help us determine the value of stocks issued by publicly traded
companies. In the short run, there might be a number of factors that influence supply and
demand for a particular stock, however in the long run; fundamental indicators are a
primary determinant of a market capitalization of a business, and thus its share price. Thus,
some authors like Banz (1981) or Fama (1970) suggest that companies with low P/BV ratio
(price to book value) achieved significantly better results compared to companies with high
P/BV ratio. Their research indicates that companies in the bottom tenth of the P/BV ratios
have outperformed on average by one percent per month in terms of stock price change,

180

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

companies that were in the top ten percentile of value of P/BV ratios. One explanation for
this situation is that companies with high P/BV ratio were overpriced and thus provided
little return on investment. Some research (Michaely et al., 1995) shows that although
initial market reaction is slow, the market does react significantly to the company's
earnings information as represented by some fundamental indicators such as EPS (earnings
per share).
Other authors have demonstrated that the use of fundamental analysis can be used to
determine stock price movement in the future, and thus achieve extraordinary returns,
significantly higher than market average. Thus Ou and Penman (1989) used multivariate
analysis of financial ratios; and by using statistical tools derived a composite indicator that
predicts a change in the company's earnings and thus the movement of its stock. Other
authors reached similar conclusions (Lev and Thiagarajan, 1993), while Abarbanell and
Bushy (1998) as well as Piotrski (2000) successfully determined which companies will
have above average stock returns as well as those that will underperform the market, by
using financial statements and fundamental indicators.
The purpose of this paper is to examine whether stock price of companies quoted on
Sarajevo Stock Exchange is truly determined by the performance of the issuers, or we have
other stock price determinants, such as speculative trading, being the driving force behind
the change in value of securities. This is a critical issue to examine since small and
relatively new exchanges such as Sarajevo Stock Exchange (SASE), are particularly
vulnerable, and in a country with underdeveloped investor protection mechanisms and
infrastructure, might lead to a loss of confidence in capital markets, thus perverting the
purpose of those markets in a first place and reducing them to a forum for secondary
exchange of securities. Events after 2007 peaks on Sarajevo Stock Exchange, and in
particular its low trading volume, suggest that this might be taking place at the time.
Methodology
In order to determine whether the performance of a business is reflected in the stock price
change on Sarajevo Stock Exchange we will analyze financial reports of selected
companies, determine fundamental indicators, and examine if there is a correlation
between a change in fundamental indicators and corresponding share price traded on
SASE. The following selection criteria were used to select 10 companies examined in this
paper: corporate shares were traded during the entire period examined in the paper, that is
from 2003 to 2008; during this period, shares were traded during at least 250 trading days;
at least 10% of the total shared issued by the company changed owners during that period,
excluding the initial registration of shares; the company was listed in year 2002; market
capitalization is over KM 30,000,000.00 in 2008; the companies were registered at least
five years prior to being listed on SASE.
Using the above mentioned criteria, I selected the following 10 companies for the research
sample: Bosnalijekdd, BH Telecom dd, Hidrogradnjadd, ElektroprivredaBiHdd,
Elektroprivreda HZ HB dd, Klasdd, Vranicadd, Vispakdd, Šipad Commerce ddand
BihaćkaPivovara dd. The selected companies are the leaders in their industry sector in
Bosnia, significantly exceed the selection criteria, are well known and established in the
region in various industries such as construction, telecommunications, food industry,
timber industry and the energy sector.

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�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

Fundamental indicators will be calculated, for a period from 2003 to 2008, as well as their
mean, standard deviation and percentage deviation. The indicators will be divided in two
groups, those that are share price independent and those that are share price dependent. The
first group of ratios consists of ROE (return on equity), ROA (return on assets), BVPS
(book value per share), EPS (Earnings per share) as well as asset (ATO) and equity
turnover (ETO) ratios. The second group of indicators consists of MkCap (market
capitalisation in absolute terms), P/Bv (price over book value, P/S (price over sales) and
P/E (price over earnings) ratios. This will enable us to have a set of ratios whose
percentage deviation should be correlated between two sets, if share price change is
correlated with fundamental indicator change, that is with the corporate performance. The
indicators will be indexed, with year 2003 being a base year with index 1. The next step is
to calculate correlation index between a set of indicators and stock price change, in order to
determine if there is a linear relationship between the change in fundamental indicators and
share price change:

High correlation index would suggest causal relationship between the stock price change
and a change in fundamental ratios, which represent corporate performance.
Results
Since this analysis has generated a significant amount of data, which would consume
significant amount of space, only relevant derived data will be presented.

182

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

P dependent

P independent

P dependent

P independent

P dependent

P independent

P dependent

P independent

Table 1: Indices of price dependent and price independent ratio change in a period of
2003-2008, with 2003 being a base year, for selected publicly traded companies on SASE

ROE
ROA
BVPS
EPS
ETO
ATO
MkCa
p

Bosnalijekd.d.
StDev Mean
0.088
0.953
0.106
0.831
0.165
1.234
0.136
1.170
0.060
1.067
0.081
0.930

% Dev
9.29%
12.73%
13.33%
11.65%
5.58%
8.73%

BH Telecom d.d.
StDev Mean
0.087
0.962
0.076
0.898
0.084
1.139
0.071
1.091
0.043
0.951
0.065
0.889

% Dev
9.00%
8.51%
7.36%
6.54%
4.57%
7.33%

Vispakd.d.
StDev
Mean
0.784
-0.110
0.732
-0.082
0.020
0.979
0.769
-0.101
0.117
1.080
0.040
0.972

% Dev
-712.52%
-895.41%
1.99%
-759.15%
10.80%
4.16%

3.030

4.692

64.59%

1.476

2.781

53.09%

2.107

3.420

61.62%

P/Bv

1.996

3.443

57.96%

1.199

2.396

50.03%

2.210

3.519

62.82%

P/S

1.937

3.231

59.94%

1.267

2.537

49.96%

1.817

3.194

56.88%

P/E

2.320

3.717

62.41%

1.370

2.550

53.74%

23.269

15.642

148.76%

ROE
ROA
BVPS
EPS
ETO
ATO
MkCa
p

JP ElektroprivredaBiHd.d.
0.896
-0.275 -326.05%
0.863
-0.274 -315.50%
0.049
0.924
5.33%
0.841
-0.283 -296.53%
0.317
1.374
23.04%
0.300
1.348
22.26%

Elektorprivreda HZHB d.d.
0.629
-0.497 -126.65%
0.640
-0.514 -124.55%
0.253
1.236
20.50%
0.760
-0.627 -121.23%
0.227
1.227
18.49%
0.199
1.227
16.23%

SipadKomercd.d.
62.823
-25.282
55.505
-22.079
93.295
86.254
49.764
-18.475
0.545
0.444
0.503
0.506

-248.49%
-251.40%
108.16%
-269.35%
122.61%
99.51%

1.540

2.174

70.84%

2.664

3.351

79.50%

6.249

5.843

106.94%

P/Bv

1.812

2.424

74.75%

2.161

2.709

79.78%

1.070

0.864

123.82%

P/S

1.102

1.684

65.47%

1.540

2.149

71.64%

6.131

6.874

89.19%

P/E

15.053

8.494

177.22%

12.064

-1.752

-688.58%

2.813

2.740

102.65%

Hidrogradnjad.d.
1.394
-0.343
2.195
-0.731
0.006
0.991
1.377
-0.337
0.192
0.695
0.240
0.945

-406.50%
-300.36%
0.58%
-409.14%
27.59%
25.43%

BihackaPivovarad.d.
0.492
1.376
35.79%
0.597
1.449
41.19%
0.192
1.257
15.27%
0.773
1.752
44.11%
0.094
1.095
8.55%
0.099
1.140
8.71%

Vranicad.d.
29.729
-10.014
41.478
-13.905
1.047
1.942
73.219
-26.027
0.423
0.785
0.313
0.962

-296.88%
-298.30%
53.92%
-281.32%
53.88%
32.50%

ROE
ROA
BVPS
EPS
ETO
ATO
MkCa
p

2.184

2.870

76.09%

0.977

2.212

44.19%

10.569

8.457

124.97%

P/Bv

2.212

2.901

76.24%

0.552

1.703

32.40%

3.243

3.316

97.78%

P/S

4.545

5.006

90.79%

0.592

1.576

37.60%

8.831

7.062

125.05%

P/E

9.394

7.546

124.49%

0.507

1.310

38.71%

1.358

1.141

119.05%

Klasd.d.
0.409
0.404
0.025
0.418
0.113
0.103

0.486
0.448
1.020
0.497
1.091
0.927

84.09%
90.29%
2.46%
84.08%
10.38%
11.13%

ROE
ROA
BVPS
EPS
ETO
ATO
MkCa
p

0.839

1.900

44.17%

P/Bv

0.785

1.854

42.36%

P/S

0.681

1.696

40.17%

P/E

7.215

7.992

90.28%

183

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

Correl

Net income

0.552

ATO

-0.604

ROE

-0.493

ROA

-0.774

Net income
ATO
ROE

0.072
-0.311
-0.517

ROA
Net income
ATO
ROE
ROA

0.426

Net income
ATO
ROE

-0.428
0.466
-0.408

ROA

-0.414

Net income

0.254

ATO

-0.684

ROE

0.255

ROA

0.297

BihackaPivovarad.
d.

Correl

Net income

0.474

ATO

-0.132

ROE

0.254

ROA

0.266

Net income
ATO
ROE

-0.363
-0.319
-0.380

-0.653

ROA

-0.445

0.434
0.325
0.419

Vranicad.d.

Ratio

Net income
ATO
ROE

-0.226
-0.552
-0.248

ROA

-0.230

Net income
ATO
ROE

-0.332
0.201
-0.326

ROA

-0.348

Net income

0.296

ATO

-0.696

ROE

0.284

ROA

0.283

Klasd.d.

Ratio

SipadKomercd
Vispakd.d.
.d.

JP
JP
Hidrogradnja
BH Telecom
Elektroprivred Elektroprivred
d. d.
d.d.
a HZHB d.d.
aBiHd.d.

Bosnalijekd.d.

Table 2: Correlation between selected fundamental indicators and stock price change for a
period of 2003-2008

Discussion
In the observed time period, six out of ten companies observed in this study, suffered net
loss for the period of 2003-2008, which was covered by the reduction in the capital. Yet at
the same time corporate share prices have risen dramatically, with mean value for the
period ranging between 190% of the index year mean price (year 2003) up to 846% for a
company Vranicad.d., as an example. Other companies enjoyed similar growth in share
value, and the growth was most notable in 2005 – 2007 period, despite poor and declining
fundamentals. Only BihackaPivovarad.d. demonstrated same level of change of price
dependent vs. price independent ratios; in the case of this company, corporate performance
parameters grew proportionally to the share price, and this is a rare case of share price
growth substantiated by the growth in corporate intrinsic value.
Volatility of the market at the time was very high. Previous research by author (Dzanic et
al., 2010) indicated that volatility of SASE index SASX-10 was about ten times larger than
Dow Jones Industrial Average. At the same time, correlation between those two indices
was -0.38474, and SASE-10 index grew by 57% in the first half of the year. This is an
indication of relative independence of SASE from major capital markets, when those
markets are relatively stable. With the onset of 2007 recession, volatility increased in the
United States, and capital markets started to mount losses. In 2007-2008 and with
increasing volatility and losses in the US capital markets, SASE quoted shares started to
lose value, especially in 2008. During that year, correlation between SASE and NYSE
indices was 0.84775 in sharp contrast to 2005, which is an indication of a crisis spillover
effect, as demonstrated by other authors(Longin and Solnik 2001), in other emerging
markets (King and Wadhwani 1990).

184

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

In terms of correlation of share price with fundamental indicators, seven out of ten
companies had correlation coefficient for net income in a range less than 0.4, indicating no
linear relationship between share price movement and change in corporate earnings. One
company even had a strong negative correlation coefficient for net earnings
(Elekroprivreda HZHB) indicating that as earnings dropped over the period, and the
company netted a loss, share price war growing.
The results of the research suggest that fundamental indicators are not a driving force
behind a change in share price of companies quoted on SASE, as demonstrated in seven
out of ten companies examined in this study. Only one company had magnitude of change
of fundamental indicators correlated to share price performance, while the other two
demonstrated direction, and not necessarily the magnitude.
Conclusion
The research determined that fundamentals do not determine share price in the examined
period. We can thus argue that irrational or speculative determinants are at play; a
discouraging prospect for a developing capital market. The result of high-risk highvolatility market situation was a significant decline in value of securities listed on the
exchange. This decline led to a loss of confidence of individual investors in the exchange
which can be illustrated by low trading volumes in the last few years, usually in the region
of 1% to 3% of 2007 levels. The exchange thus is incapable of serving most of functions
traditionally associated with the business. In order to discourage speculative activities,
authorities must learn to cope with the problem and legislation as well as oversight has to
be improved, if confidence is to return to the Sarajevo Stock Exchange, together with the
lost trading volumes.
References
Abarbanell, J. &amp;Bushee, B.(1998). Abnormal returns to a fundamental analysis strategy.
The Accounting Review73, 19-45
Banz, R.(1981). The relationship between return and market value of common
stocks.Journal of Financial Economics 9, 3-18
Džanić

E.,
Grozdanić
E.,
Đug
D.
SvjetskaberzanskakretanjakaodeterminantakretanjanaSarajevskojberzi.
PerspektiveekonomskograzvojaBiH

(2010)

Fama, E. F. (1970) Efficient capital market:A review of theory and emprical work. Journal
of finance 25, No. 2.
King M. A. &amp;Wadhwani, S. (1990) Transmission of volatility between stock markets. The
Review of Financial Studies 3/1,
Lev, B. &amp;Thiagarajan, R.(1993). Fundamental information analysis.Journal of Accounting
Research 31, 190-215

185

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

Longin, F. M. &amp;Solnik B.(2001) Extreme correlations of international equity markets
during extremely volatile periods. Journal of Finance 56,
Michaely, R., Thaler, R., Womack, K. (1995) Price reactions to dividend initiations and
omissions: overreaction or drift. Journal of Finance 50, 997-997
Ou, J., Penman, S.(1989) Financial statement analysis and the prediction of stock returns.
Journal of Accounting &amp; Economics 11, 295-329
Piotroski, J. (2000) Value investing: The use of historical financial statement information
to separate winners from losers.Journal of Accounting Research

186

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                <text>Correlation of Change in Fundamental Indicators and  Stock Price Movements on Sarajevo Stock Exchange</text>
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                <text>Fundamental analysis is regarded as one of the key tools in evaluating  securities by examining intrinsic value of the business, trough primarily the  analysis of its financial statements. Although in the short run, various  factors might influence investment sentiment and thus stock price  movements, in the long run fundamentals should determine stock price  performance. Sarajevo Stock Exchange is a pioneering enterprise in the  development of a capital market in Bosnian transition economy. Upon  examining stock price movements and trade volumes over its ten year  history, it is difficult to argue that high volatility in both factors can be  attributed to changes in corporate fundamentals. We can thus argue that  irrational or speculative determinants are at play; a discouraging prospect  for a developing capital market. In order to investigate the correlation  between the change in fundamental indicators and stock price  movements, ten major companies listed on the exchange were selected  using pre-defined criteria, and key fundamental indicators, as well as stock  price volatility was examined for a five year period during which Sarajevo  Stock Exchange had highest trade volumes. The results indicate that ratios  that are price-independent have volatility ten times lower than ratios that  are price-determined. Additionally, stock price analysis indicates high  standard deviation; a traditionally accepted measure of volatility and intrayear  stock price spreads often reach hundreds of percent. Furthermore,  when selected indicators are correlated with stock price movements, the  research determined that correlation coefficients are low, sometimes  negative, suggesting no linear relationship between the change in  fundamental indicators and the change in the price of the security. The  result of high-risk high-volatility market situation was a significant decline  in value of securities listed on the exchange. This decline led to a loss of  confidence of individual investors in the exchange which can be illustrated  by low trading volumes in the last few years, usually in the region of 1% to  3% of 2007 levels. The exchange thus is incapable of serving most of  functions traditionally associated with the business.  Keywords: Stock Price Volatility, Fundamental Analysis, Sarajevo Stock  Exchange.</text>
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