FACTORS AFFECTING SUSTAINABLE COMPETITIVE ADVANTAGE IN THE WOOD INDUSTRY IN B&H

FACTORS AFFECTING SUSTAINABLE COMPETITIVE ADVANTAGE IN THE WOOD INDUSTRY IN B&H

Ahmetašević, Jasminka

This paper examines fundamental elements of the Competitive Advantage in the Wood industry. The purpose of this thesis is to investigate the key factors affecting Sustainable Competitive Advantage in the Wood industry in Bosnia and Herzegovina. In the first phase of this research study, an importance-performance analysis was performed based on components of the Sustainable Competitive Advantage in Bosnia and Herzegovina. In the second phase, the relationships between Competitive strategy, Innovation, Leadership, Sources of Competitive Advantage, Employee education and Advertising were analyzed. Research data were received from forty-eight Wood industries. Research results show that staff of the Wood industries gives highest importance and experiential rating to the leadership, strategy and HR, while they give the lowest importance to advertising. Keywords: Wood industry, Competitive Advantage, Sustainable Competitive Strategy, Innovation, Leadership, Sources of Competitive Advantage, Employee education, Advertising.

Thesis
NonPeerReviewed

2014

2871