Online Marketing Communication Channels

Dublin Core

Title

Online Marketing Communication Channels

Author

SAKANOVIĆ, Semir
SUSA, Armin

Abstract

Online marketing communications are moving toward interactions between individual recipients and consumers rather than being directed from a marketing organization to masses of consumers. It is now possible for an individual to be just as efficient in broadcasting information. This article suggests an infrastructure that could be useful in studying how online communication channels are emerging and how they might evolve in the future. The elements of this infrastructure are core/technological, competitive/commercial, political/regulatory, and social. Keywords: Online marketing, communications, social networking, innovations, online communications.

Keywords

Article
PeerReviewed

Identifier

ISSN 2303-4564

Publisher

International Burch University

Date

2013-05-10

Extent

1626

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