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                    <text>EDEBİYATTAN SİNEMAYA ESAT MAHMUT KARAKURT UYARLAMALARI VE
MELODRAM SİNEMASINA ETKİLERİ
Serdar KARAKAYA
Muğla Sıtkı Koçman Üniversitesi, Muğla / Türkiye
Anahtar Kelimeler: Yazınsal, uyarlama, tema, sinema-yazın, melodram, içerik, çözümleme.
ÖZET
Türk Sineması tüm tarihsel dönemlerinde hazır edebi kaynaklara yönelmiş ve
yararlanmıştır. Bu kaynaklar; şiir, roman, öykü, basılmış anomin halk hikâyeleri, teatral metinler,
biyografilerdir. Cumhuriyet Dönemi romancılarından Esat Mahmut Karakurt yapıtları en çok
sinemaya uyarlanmış yazarlardan biridir. Bu yanıyla, Türk Sinemasında popüler melodram
türünü derinden etkilemiş bir kaynaktır. Bu çalışmada Esat Mahmut Karakurt’un sinemaya
uyarlanmış tüm yapıtları anlatısal ve görsel yapı olarak incelenmiş, karşılaştırılmış ve Türk
Sineması popüler melodramlarında oluşturduğu etkiler, izler ve yerleştirdiği kalıplar ortaya
çıkarılmıştır. Yöntem olarak; tek tek izlenen bu filmlerin içerik çözümlemesi yapılmış, (öykü
kalıpları, ana ve yan karakterler, mekân ve zaman kullanımı) yazarın/yönetmenin kurduğu dünya
ve yaklaşımı ortaya çıkarılmış, yazınsal metinle filmsel süreç arasındaki uylaşım karşılaştırılarak
tüm bu film uyarlama/üretim sürecinin kolektif kabule dönüşümü, Türk Sinemasında popüler
melodram türüne etkileri ve izleri belirlenmiştir.

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                    <text>EDEBĠYATTAN SĠNEMAYA ESAT MAHMUT KARAKURT UYARLAMALARI VE
MELODRAM SĠNEMASINA ETKĠLERĠ

Yrd.Doç.Dr. Serdar KARAKAYA*
ÖZET
Türk Sineması tüm tarihsel dönemlerinde hazır edebi kaynaklara yönelmiĢ ve
yararlanmıĢtır. Bu kaynaklar; Ģiir, roman, öykü, basılmıĢ anomin halk hikâyeleri, teatral metinler,
biyografilerdir. Cumhuriyet Dönemi romancılarından Esat Mahmut Karakurt yapıtları en çok
sinemaya uyarlanmıĢ yazarlardan biridir. Bu yanıyla, Türk Sinemasında popüler melodram
türünü derinden etkilemiĢ bir kaynaktır. Bu çalıĢmada Esat Mahmut Karakurt’un sinemaya
uyarlanmıĢ tüm yapıtları anlatısal ve görsel yapı olarak incelenecek, karĢılaĢtırılacak ve Türk
Sineması popüler melodramlarında oluĢturduğu etkiler, izler ve yerleĢtirdiği kalıplar ortaya
çıkarılacaktır.
Yöntem olarak; tek tek izlenen bu filmlerin içerik çözümlemesi yapılmıĢ, (öykü kalıpları, ana
ve yan karakterler, mekân ve zaman kullanımı) yazarın/yönetmenin kurduğu dünya ve yaklaĢımı
ortaya çıkarılmıĢ, yazınsal metinle filmsel süreç arasındaki uylaĢım karĢılaĢtırılarak tüm bu film
uyarlama/üretim sürecinin kolektif kabule dönüĢümü, Türk Sinemasında popüler melodram
türüne etkileri ve izleri belirlenmiĢtir.
Anahtar Kelimeler: Yazınsal, uyarlama, tema, sinema-yazın, melodram, içerik, çözümleme

ESAT MAHMUT KARAKURT'S NOVELS ADAPTATIONS FROM LITERATURE TO THE
CINEMA AND THE EFFECTS TO MELODRAMA

ABSTRACT
Turkish Cinema has inclined towards complete literary sources that are already available in
all its historical periods and made use of them. These sources are poems, novels, short stories,
published anonymous folk tales, theatreal texts and bibliographies. Esat Mahmut Karakurt, one of
the Republic Era novelists, is a writer whose works are one of the sources that have deeply affected
popular melodram style in Turkish Cinema. In this work, all of Esat Mahmut Bozkurt’s books that
have been adapted to cinema will be examined in terms of narrative and visual structure and their
effects, impressions and the terms they settled in popular melodrama in Turkish Cinema are
revealed.
As a method, the contents of these movies are analyzed one by one, forms of short stories,
major and miner characters, use of place and time are examined, the approach and fictitious world
of novelist and the director is identified, the match between the literary text and process of the film
is compared and the transformation of the whole adaptation and production process to a collective
acceptance and its effects and impressions on the popular melodrama in Turkish cinema are
determined.
* Ph.D, Muğla Sıtkı Koçman Üniversitesi, Muğla M.Y.O Öğretim Üyesi

1

�Key words: Literary, adaptation, theme, cinema-literature, melodrama, content, and analysis

GĠRĠġ
Türk Sineması var oluşundan bugüne, ağırlıklı olarak öykünmeci ve hazır kaynaklardan
yararlanan bir yaklaşımı benimsemiştir. Sinema sanatına göre daha köklü bir geçmişe ve
birikime sahip olan, kuralları, türleri belirginleşip oturmuş olan edebiyat alanının, sinemacılar
için cazip olması doğaldır. Bu yüzden, özgün ve yaratıcı çalışmalara sıklıkla rastlanmaz. İlk
yıllarda, teknik ve içerik olarak doğrudan batı sinemasının yaklaşımların benimseyen Türk
Sineması, öykülü film sürecinin başlamasıyla yine batı etkisindeki edebiyatına yönelmiştir. İlk
konulu film olan PENÇE (1917) Mehmet Rauf‟un bir metninden Sedat Simavi yönetmenliğinde
filme çekilmiştir. Uzun süren Tiyatrocular Döneminde (1923/1939) teatral metinlerin sezon
içinde oynanan biçimiyle, oyuncu kadrosuyla filme aktarılmasından öte ürün verememiştir.
(Özön, 1985:341)
Türk Sineması ile edebiyat arasındaki ilişki (Batı edebiyatı dâhil) kimi zaman bire bir
uyarlama, kimi zaman esinlenme, kimi zaman da izinsiz, onaysız intihal (çalma) biçimlerinde
günümüze kadar gelmiştir. Ancak, en yoğun ilişkinin yaşandığı dönem 1939–1960 arası
dönemdir. Bu dönemde, Hüseyin Rahmi Gürpınar, Halide Edip Adıvar, Aka Gündüz, Sermet
Muhtar Alus, Refik Halit Karay, Reşat Nuri Güntekin, Faruk Nafiz Çamlıbel gibi Cumhuriyet
Döneminin „belirleyici‟ yazarlarının yapıtları sinemamızın büyük oranda beslendiği kaynak
olmuştur. Bu yönelişin iki ana nedeni vardır. Sinema tarihçisi Nijat Özön‟e göre; Tiyatrocular
Döneminin tek adamı Muhsin Ertuğrul 17 yıl boyunca yalnızca teatral metinleri ve sezon içi
oyunları sinemaya aktarmış, edebiyat alanına veya özgün senaryolara ilgi göstermemiş, 1939
yılından sonra Ertuğrul‟un sinema alanından çekilmesiyle birlikte edebiyat alanı önem
kazanmıştır.(Özön, 1995,99) Bir diğer neden, bu yazarların belirli bir okur kitlesine, buna bağlı
olarak hazır seyirciye sahip olması ve anlatılan hikâyelere seyircinin kendini yakın
hissetmesidir. Yapıtları sinemaya aktarılan yazarların büyük çoğunluğu o dönemin toplumsal
yapısına uygun, inandırıcılık sorunu olmayan, edebi değeri düşük hikâyelerdir. Aynı dönemde,

2

�sinemacıları etkileyen ve besleyen diğer bir kaynak ülkemize yeni yeni giren Hollywood
yapımlarıdır. Türk Sinemacıları, bu etkilenmeyle, seyircinin yoğun ilgisini çeken vurdulu
kırdılı, kaçıp kovalamacalı, ganster filmlerinin benzerlerini üretmekte gecikmez. Örneğin;
Osman F.Seden 1955 yılında Kanlarıyla Ödediler, bir yıl sonra Ġntikam Alevi, 1958 yapımı
Beraber Ölelim adlı filmlerinde Amerikan filmlerini taklide yönelmiştir. (Güçhan,1992,79)
Esat Mahmut Karakurt ise, edebi değerinden öte piyasa işi tabir edilen çizginin çok satan
ve kitleselleşmiş yazarlarındandır. Karakurt‟un yanı sıra Kerime Nadir ve Muazzez Tahsin
Berkant gibi yazarlar da aynı çizgide ürün vermiş ve Karakurt kadar sinemacılara kaynak
oluşturmuş türdeş yazarlardır. Özellikle Kerime Nadir, bu çalışmanın konusuna çok yakın bir
yazar olarak üzerinde durulması, sinemaya uyarlanan yapıtları incelenmesi gereken, Türk
Sinemasında popüler melodram türünde Karakurt kadar etkili izler bırakmış yazarlardandır.
Cumhuriyetin ilk yıllarında yazmaya başlayan, bu nedenle Cumhuriyet Dönemi yazarlar
arasında yer alan Esat Mahmut Karakurt, yüzyıl başında 1903 yılında İstanbul‟da doğmuştur.
Kadıköy Lisesini bitirdikten sonra Diş Hekimliği ve Hukuk Fakültesinden mezun olmuştur. Bir
süre avukatlık yapan Karakurt gazetecilik, Galatasaray Lisesinde öğretmenlik de yapmıştır.
Yazı evrenine önce gazetecilik yaparak giren Karakurt bir süre öyküyle ilgilenmiş sonraki
döneminde romana yönelmiştir. Bir dönem politikayla ilgilenen yazar 1957–1960 arasında Urfa
milletvekili, 1961–1966 arasında ise Urfa Senatörü olarak görev yapmıştır. Yazın alanına Son
yıllarında dinlenceye çekilen yazar 15 Temmuz 1977 yılında ölmüştür. (Önertoy, 1984:32)
Karakurt, romanlarında ağırlıklı olarak milli duygulara, bu uğurda verilen savaşımlara,
arada yaşanan tutkulu aşklara yer vermiştir. Aşk ve erotizm kimi zaman ana öykünün yanında
leit-motiv olarak, kimi zaman temel çıkış noktası olarak yer alır. Derinlemesine psikolojik
çözümlemeler ve kişilik betimlemeleri yoktur. Karakterler ve yan karakterler kalıplar üzerine
kuruludur. Temalar, kahramanlık, özveri, aile, vatan sevgisi, ağırlıklıdır. Hikâyeler
Balkanlardan (Makedonya, Romanya, Bulgaristan) İstanbul‟a, Anadolu‟ya, Uzakdoğu‟ya ve
Ortadoğu‟ya kadar uzanan geniş bir coğrafyada geçer.
İlk romanı olan “Vahşi Bir Kız Sevdim” de, Makedonya‟daki komitacıların başkanının
kızıyla bir Türk subayı arasındaki aşk anlatılır. Diğer romanlarının çoğunda anlatı olarak, buna

3

�benzer „zıtlar arasındaki aşk, çatışma‟ kalıbı egemendir.Romanları ve romanlarından uyarlanmış
filmlerin çözümlemelerinde anlatısal yapı tüm öğeleriyle ortaya çıkmıştır.

ESAT MAHMUT KARAKURT ROMANLARININ VE BU ROMANLARDAN
UYARLANAN FĠLMLERĠN ÇÖZÜMLENMESĠ
Roman ve filmlerin çözümlemeleri yapılırken; romanlar kütüphaneler ve sahaflardan
edinilip düz ve analitik okuma yapılmıştır. Hikâyeyi oluşturan yapısal öğelerden baskın olan,
temel kullanımda yer alan karakterler, yan karakterler, hikâyenin geçtiği sürem, kullanılan ve
anlatısal yapıya katkısı olan temel nesne, kavram ve uzamlar tek tek çıkarılmıştır. Ulaşılabilen
altı film; Mimarsinan Üniversitesi Sinema-TV merkezi Arşivi ve Uğur Film (İstanbul-yapımcı
firma) arşivinden edinilip düz izleme, analitik sahne çözümleme yöntemi izlenmiştir.
Romandaki

gibi

belli

başlıklarda

dökümler

çıkarılmış,

son

aşamada

roman/film

karşılaştırılmasına gidilmiştir. Çözümleme başlıklarında, konu/tematik yapı, ana ve yan
karakterler, iç ve dış uzamlar, nesneler, kavram ve olgular gibi ortak başlıklar saptanmıştır.
Yalnızca romanlar için “SÖYLEM”, filmler için “SĠNEMATOGRAFĠ” başlıklarında bir
ayrım söz konusudur. İzlenen ve değerlendirilen filmlerin künyeleri de çözümlemelerin başına
eklenmiştir. Uyarlamaların sayısal dökümü aşağıdaki tablolarda yer almaktadır.

YAYINLANMIġ ESAT MAHMUT KARAKURT ROMANLARI
Vahşi Bir Kız Sevdim 1926
Çölde Bir İstanbul Kızı 1926
Dağları Bekleyen Kız 1936
Allahaısmarladık 1936
Ölünceye Kadar 1937
Son Gece 1938
Kadın Severse 1939
İlk ve Son 1940
Kocamı Aldatacağım 1940
Sokaktan Gelen Kadın 1945
Ankara Ekspresi 1946

4

�Bir Kadın Kayboldu 1948
Ömrümün Son Gecesi 1950
Erikler Çiçek Açtı 1952
Son Tren 1954
Kadın İsterse 1960
Bu romanların dışında, yayınlanmamış Esat Mahmut Karakurt romanı Kamalı
Zeybek, 1964 yılında sinemaya uyarlanmıştır.
BĠR KEZ UYARLANAN ROMANLAR (TOPLAM 8 YAPIT)
ÇÖLDE BĠR ĠSTANBUL KIZI

1957-FARUK KENÇ

SON TREN

1964-NEJAT SAYDAM

KAMALI ZEYBEK

1964-NURĠ AKINCI

KADIN ĠSTERSE

1965-NEJAT SAYDAM

ERĠKLER ÇĠÇEK AÇTI

1968-NURĠ O.ERGĠN

ÖLÜNCEYE KADAR

1970-SAFA ÖNAL

BĠR KADIN KAYBOLDU

1971-SAFA ÖNAL

ALDATACAĞIM

1991-ORHAN ELMAS

Tablo-I
BĠRDEN ÇOK UYARLANAN ROMANLAR (TOPLAM 9 YAPIT)
Yapıt

Ġlk Uyarlama

Ġkinci Uyarlama

ALLAHAISMARLADIK

1951 SAMĠ AYANOĞLU

1966 NEJAT SAYDAM

SONGECE

1952 SAMĠ AYANOĞLU

1967 MEMDUH ÜN

ANKARA EKSPRESĠ

1952 AYDIN ARAKON

1970 MUZAFFERASLAN

VAHġĠ BĠR KIZ SEVDĠM

1954 LÜTFĠ AKAD

1972 NEJAT SAYDAM

DAĞLARI BEKLEYEN KIZ

1955 ATIF YILMAZ

1968 SÜREYYA DURU

ĠLK VE SON

1955 ATIF YILMAZ

1968 MEMDUH ÜN

KADIN SEVERSE

1955 ATIF YILMAZ

1968 ÜLKÜ ERAKALIN

SOKAKTAN GELEN KADIN

1961 A. ALYANAK

1984 ORHAN AKSOY

ÖMRÜMÜN TEK GECESĠ

1959

1968 NURĠ O.ERGĠN 1984 (3. uyarlama)

ARġAVĠR ALYANAK

OSMAN F.SEDEN

Tablo-II

5

�ĠLK VE SON
Konu/Tematik Yapı: Şımarık ve zengin bir kadın olan Necla, Orhan adlı arkadaşıyla
araba gezisine çıktığı bir gün arkadaşının birlikte olma önerisini reddeder. Sinirlenen Orhan
tecavüze yeltenir. Bir çiftlikte idarecilik yapan Mecdi kadını kurtarıp yardım eder. Ancak
Necla‟yı sertçe eleştirir. İkilinin bu tanışmasından sonra Necla‟nın aslında Mecdi‟nin çalıştığı
çiftliğin sahibi olduğu ortaya çıkar. Aralarında bir iktidar savaşı yaşanır. Zamanla bu gerginlik
aşka dönüşür. İş için vapurla İzmir‟e gidip gelirler bu yolculuk sırasında ilişkileri ilerler. Ancak
döndükten sonra felaketler birbirini kovalar. Mecdi çiftlik yolunda kimliği belirsiz bir kadın
tarafından vurulur. Yaralanmanın etkisiyle görme yeteneğini kaybeder. Yapılan tüm
müdahalelere rağmen yaşam boyu kör kalması kaçınılmaz hale gelir. Necla ne olursa olsun
umudunu yitirmemesi gerektiğini telkin eder. Israrla evlenmeyi önerir. Mecdi kabul eder. Ama
yaşamdan umudunu tamamen kesmiştir. Bu arada onu vuranın, kendisine tutkuyla bağlanan
çiftlik çalışanı Ayşe olduğu ortaya çıkar. Bir ay sonra nikâh masasına otururlar, buruk bir
mutluluk yaşamaktadırlar. Mecdi ruhsal olarak çökmüş durumdadır. Karamsarlığı had
safhadadır. Zifafın ertesi günü çiftliğe gitmek ister. Çiftlikte eski odasına kapanır. Yanında
taşıdığı bıçakla bileklerini keserek intihar eder.
ĠLK VE SON/ROMAN ÇÖZÜMLEME
Ana Karakterler: Necla, Mecdi Yan Karakterler: Orhan, Ayşe, Mecdi‟nin annesi, kâhya
İsmail, avukat Eşref, hizmetçi Nazlı, şoför Recep, bahçıvanlar, köylüler, İsviçreli uşak, göz
doktoru, doktorun yardımcıları, Nuri bey, Kazım efendi, karakol amiri, Komiser Cahit. Ġç
Uzamlar: Çiftliğin içi, bahçesi, Mecdi‟nin odası, annesinin odası, muayenehane, İzmir vapuru
içi, Necla‟nın evi, muayenehane, karakol, otel odası, hastane odası, Kadıköy Evlendirme Dairesi
salonu. DıĢ Uzamlar: Alemdar yolu, çiftlik, açık araziler, Necla‟nın köşkü, bahçesi, Adalar,
Marmara Denizi, Beyoğlu, Galata rıhtımı, İzmir Kordon boyu, fuar alanı, gazino ve plaj
tesisleri, Haydarpaşa Numune Hastanesi bahçesi, Kadıköy, Küçük çamlıca tepesi. Sürem:
Hikâye birkaç aylık sürede geçer. Atlamalar günlük ve haftalıktır. Nesneler: Kırmızı spor araba,
iş makineleri, diğer araç gereçler, mektuplar, tıbbi gereçler, çakı. Kavram ve olgular: Gurur.
İhtiras, hükmetmek, aşk, özveri, yitirilen sağlık (kör olma). Söylem: Yazar, ağdalı ve tumturaklı

6

�bir kurguyla inandırıcılıktan uzak, yapay kahramanlarla kurulu bir hikâye anlatır. İç seslere ve
hesaplaşmalara yer verilmiştir. Olay örgüsü tipik melodramatik öğelerle bezelidir.
Derinlemesine kişilik analizleri yoktur. Ana ve yan kişiler yaşamda tam olarak karşılığı
olmayan kişilerdir. Dil, ağırlıklı olarak eski Türkçe‟nin egemenliğindedir. Ağız, şive
kullanılmamıştır. Yazar kurduğu dünyayı onaylamakta, aşk için her türlü özverinin gerekliliğini
savunmaktadır.
ĠLK VE SON/FĠLM ÇÖZÜMLEME
Filmin Künyesi: Yapım yılı 1955, Sonku Film, Yapımcı; Cahide Sonku, Yönetmen; Atıf
Yılmaz, Senaryo; Sadık Şendil/Atıf Yılmaz, Oyuncular; Cahide Sonku, Nuri Altınok, Nurhan
Nur, İ.Galip Arcan Ana Karakterler: Necla, Vecdi Yan Karakterler: Orhan, Reneta, Ayşe,
küçük çocuk, Selahi baba, komiser Cavit, doktorlar, avukat Eşref. Ġç Uzamlar: Çiftlik içi, köşk
içi, vapur kamara, otel odası, ameliyathane, hasta odası, yolcu salonu. DıĢ Uzamlar: Alemdar
yolu, Ağlayankaya mevkii, çiftlik arazisi, köşk önü ve bahçesi, Adalar, Marmara Denizi, İzmir
caddeleri, fuar alanı, Kadifekale, hastane bahçesi. Sürem: Romanda olduğu gibi birkaç aylık
sürede hikâye tamamlanır. Atlamalar günlük, birkaç günlüktür. Nesneler: Tablolar, çiftlik
donanımı, arabalar, gösterişli giysi ve takılar. Kavram ve Olgular: Güç ve servet gösterisi,
ihtiras, marazi aşk, gurur, intihar. Sinematografi: Siyah-beyaz filmde anlama katkısı olan
kamera açıları (alt açı-üst açı) bolca kullanılmıştır. Kent görüntülerinde genel ve uzak çekimler
ağırlıktadır.(İzmir, Kadifekale, fuardan görüntüler, Adalar, Marmara Denizi vd.)Gündüz iç/dış
çekimler ağırlıktadır. Dublaj acemice yapılmış ve karakterlerle sesler uyumsuzdur. İç ve dış
uzamların çokluğu görsel yapıda çeşitlilik ve zenginlik duygusu vermektedir. Yönetmen,
romandaki malzemeyi iyi kullanmış, ticari sinemanın ve melodram türünün bütün trüklerine
başvurmuştur. Filmin ikinci çevrimi 1968 yılında Memdun Ün yönetmenliğinde, Cüneyt Arkın,
Funda Postacı oyunculuğuyla gerçekleştirilmiştir.
KarĢılaĢtırma: Roman ve film arasında kimi yan karakterlerin çıkarılması, eklenmesi ve
final dışında fark yoktur. Romanda Mecdi (filmde Vecdi) intihar edip ölür (trajik son), filmde
intihar aşamasında Necla tarafından ikna edilerek vazgeçirilir (mutlu son).Romanda daha çok
dış uzam varken filmde bunlardan bazıları çıkarılmıştır. (Sahilyolu, Galata Rıhtımı, İzmir‟de

7

�bazı sahneler). Diğer Esat Mahmut Karakurt uyarlamaları içinde görsel ve uzamsal malzemenin
kullanımı konusunda en ileri düzeyde filmlerden biridir.
ÖMRÜMÜN TEK GECESĠ
Konu/Tematik Yapı: Evli bir kadın olan Cemile Ekrem‟le ilişkisi vardır. Cemile, silik
kişilikli, pısırık kocasında bulamadığını Ekrem‟de aramaktadır. Ancak bu ilişki de problemlidir.
Sık sık yaşadıkları bir tartışma sırasında Ekrem‟in arabası bisikletiyle dolaşan bir genç kıza
çarpar. Hafif yaralanan kızla ilgilenirler ve bu kaza Ekrem‟le genç kız arasında bir ilişkinin
başlamasına neden olur. O günün akşamı genç kızla Ekrem beraber olurlar. Gecenin sonunda
Cemile‟ye yatakta yakalanırlar. Cemile çantasında taşıdığı tabancayı çıkarıp önce kızı sonra
kendini öldürür. Uzun süren soruşturma ve mahkeme sonunda Ekrem aklanır ve Gediz‟e gidip
yeni bir hayata başlar. Burada genç ve çekici bir kız olan Gülseren‟le tanışır. Gülseren nişanlı
olmasına rağmen Ekrem‟e tutulur. Bir dizi kötü olay ve kavgadan sonra İstanbul‟a dönmeye
karar veren Ekrem çiftlikten ayrılır. Gülseren‟e kırgındır. Köyden çıkmasına yakın atla
kendisine yetişen Gülseren olan biteni anlatıp af diler. Barışırlar ve geleceği birlikte kurmaya
karar verirler.
ÖMRÜMÜN TEK GECESĠ/ROMAN ÇÖZÜMLEME
Ana Karakterler: Ekrem, Gülseren, Gülderen, ağabey, Rıza Bey, Cemile, Gülgonca Yan
Karakterler: Cemile‟nin kocası Şerif Tunç, savcı, şoför İhsan, Ekrem‟in özel şoförü, Cemil,
Ali, Kerim çavuş, Ahmet efendi, Emine hanım, tecavüzcü iki hapishane kaçkını, doktor,
hizmetçi Ayşe. Ġç Uzamlar: Ekrem‟in arabası, kır kahvesi, gazino, adliye koridorları, savcının
odası, tren kompartımanı, köy evinin içi, Rıza beyin evi, Ekrem‟in Cihangir‟deki evi. DıĢ
Uzamlar: Kır gazinosunun önü, İstinye koyu, Maslak yolu, Şişli-Osmanbey yolu, eczane önü,
Cihangir sokakları, İstanbul Adliyesi önü, tren istasyonu, köy dışı kırsal alan, köyün girişi, köy
evinin önü, patika yol, Gediz ve Gediz sokakları, köşk bahçesi, havuz ve çevresi. Sürem:
Hikâye toplam dört ay içinde yaşanmaktadır. Bir günlük, haftalık ve iki haftalık zaman
atlamaları vardır. Gerçek zaman kullanımı filmsel zaman kullanımından fazladır. Nesneler:
Arabalar, jip, tabanca, pansuman gereçleri, bisiklet, tren, kazma-kürek, kırbaç, at koşumları

8

�Kavram ve Olgular: Yasak ilişki, erotizm, aile, namus, erdemlilik, intikam, pişmanlık,
umutsuzluk-umut, ihtiras. Söylem: Ağdalı bir anlatım egemendir. Eski dildeki kimi deyim ve
sözcükler sıkça kullanılmıştır. (mamafih, filhakika, muazzam vb.) Şive ve ağız yalnızca
tecavüzcülerin

konuşmalarında

kullanılmıştır.

Yazar,

kahramanlarının

aşk

uğruna

katlandıklarını, her şeye karşın birlikte olma kararlılıklarını onaylamakta, kurduğu dünyaya
kendini yakın gördüğünü hissettirmektedir.
ÖMRÜMÜN TEK GECESĠ/FĠLM ÇÖZÜMLEME
Filmin Künyesi: Yapım yılı; 1959/Melek Film, Yapımcı; Şahan Haki Yönetmen, Senarist;
Arşevir Alyanak, Kamera; Turgut Ören, Oyuncular; Belgin Doruk, Kenan Pars, Fatma Girik,
Reha Yurdakul, Ahmet Tarık Tekçe, Saltuk Kaplangı, Özel Batu, Mualla Kavur.

Ana

Karakterler: Ekrem, Gülseren Yan Karakterler: Gülderen, Rıza, Ekrem‟in patronu, köy
halkı, çiftlik çalışanları, avukat Reşit, tecavüzcüler, nikâh memuru, nikâh davetlileri, kamyonet
şoförü, komiser, gardiyanlar, maden işçileri. Ġç Uzamlar: Butik, işyeri, bar, uyuşturucu alemi
yapılan yer, komiserin odası, Ekrem‟in evi, köydeki çiftlik evi, Gülseren‟in çiftlik evi, tren
kompartımanı, depo, sağlık ocağı, Gülseren‟in İstanbul‟daki evi, nikâh salonu, sorgu odası,
cezaevi koğuşu, akıl hastanesi. DıĢ Uzamlar: İstanbul cadde ve sokakları, maden sahası,
ormanlık ve kırsal alanlar, şelale, köy meydanı, patika yol, deniz kenarı, İstanbul karayolu, akıl
hastanesi. Sürem: Film, toplam birkaç aylık sürede tamamlanmaktadır. Geçmişe ilişkin
anımsamalar, flash-back tekniği ile verilmektedir. Nesneler: Uyuşturucu madde, araba, kırbaç,
mektup, sözleşme metni, madencilikte kullanılan malzeme, mahkemeye sunulan belge
Kavram ve Olgular: Zorlama ilişki, mutsuzluk, para üzerine kurulu egemenlik, ihanet,
erotizm, ölüm, cinayet, tecavüz, esaret, akıl hastalığı, trajik son. Sinematografi: Filmde ticari
sinemanın tüm kalıpları vardır. Sinemasal anlatınım zenginleştirilmesine dönük bir çaba yoktur.
Sahne ve planlar klasik kurallara bağlı, kamera hareketleri, çekim ölçekleri standartlarla
sınırlıdır. Dış uzamlarda doğal ışık kullanımı ağırlıklıdır. İç uzamlarda düz yapay ışık tercih
edilirken, dekor ve kostüm kullanımı ile makyaj uygulamaları dengelidir. Fonda dönemin
popüler müzikleri kullanılmıştır. Özgün bir sinematografik yaratı, estetik düzenleme ve
arayıştan söz edilemez. Türk melodram filmlerine yönelik etkilemede ilk akla gelebilecek Esat

9

�Mahmut Karakurt uyarlamalarından biridir. Bu film, ikinci kez 1968 yılında Nuri O.Ergün
tarafından sinemaya uyarlanmış, başrollerini Filiz Akın ve Ediz Hun paylaşmıştır.1984 yılında
Uğur Film şirketince, Memduh Ün tarafından üçüncü kez sinemaya aktarılmıştır. Başrolleri,
Hülya Avşar, Kenan Kalav paylaşmıştır. Bu versiyonunda ilkine göre daha ticari bir yaklaşım
egemendir. Daha çok, Hülya Avşar erotizmi üzerine kurulmuş bir üçüncü çevrimdir.
KarĢılaĢtırma: Film ve roman arasında ticari kaygılara dayanan farklar vardır. Romanda
dozunda kullanılan erotizm, filmde iyice abartılmıştır. Seyirciye yönelik yoğun erotik sahneler,
anlamsızca uzayan sevişmeler yer almaktadır. Uzam kullanımında ortaklıklar olduğu kadar
farklılıklar da söz konusudur. Romanda kısmen yer alan karakter betimlemeleri filmde hiç
yoktur. Kadınlar ve erkekler bilinen, derinliksiz, yapmacıklı kalıplarla sunulmaktadır. En
önemli fark, finaldir. Romanda, Ekrem ve Gülseren mutlu sona ulaşıp kavuşurken, filmde konu
son derece trajik biçimde biter. Eski nişanlı önce Ekrem‟i ve Gülseren‟i sonra da kendini
vurarak öldürür.
SOKAKTAN GELEN KADIN
Konu/Tematik Yapı: Semra, Cemil adlı bir adama metreslik yaparak hayatını kazanan
bir kadındır. Bir gün yüklü bir meblağ karşılığında bir iş teklifi alır. Zengin bir adamın, bir bar
kadınıyla ilişki kuran oğlunu bu sevdadan vazgeçirmek istemektedir. Bu nedenle Selim‟in başka
biriyle tanışıp kadından uzaklaşmasını planlamaktadır. Semra işi kabul eder. Bir düzenleme
yapılarak Uludağ‟da bir otelde karşılaşmaları sağlanacaktır. Ancak işler umulduğu gibi gitmez.
Selim‟le aralarında gerçek bir aşk başlar. Başta Selim‟in babası olmak üzere herkes bu ilişkiye
karşıdır. Babası onları ayırmak için elinden geleni yapar. Semra‟nın eski sevgilisi Cemil intikam
peşindedir. Bir dizi tatsızlıktan sonra olaylar iyice karmaşık hale gelir ve trajik bir sonla biter.
SOKAKTAN GELEN KADIN/ROMAN ÇÖZÜMLEME
Ana Karakterler: Semra, Selim Yan Karakterler: Cemil, Marika, İhsan Bey, avukat, otel
personeli, ihtiyar balıkçı, şoför. Ġç Uzamlar: Uludağ‟daki otel odası, lobi, İhsan Beyin evi,
Cemil‟in evi, vapurun içi. DıĢ Uzamlar: Uludağ, otel ve çevresi (otele giden yol, kayak pisti,
tesisler), İstanbul Fenerbahçe semti, Nişantaşı caddeleri, Kadıköy çevresi, Sürem: Hikâye
birkaç aylık atlamalarla toplam bir yıl içinde yaşanır. Nesneler: Lüks arabalar, mektup, telefon,

10

�vapur. Kavram ve Olgular: Yasak aşk, şiddet, entrika, tuzağa düşürmek, tutkulu aşk, küçük
düşürme, tehdit. Söylem: Yazar, tumturaklı bir dil kullanmıştır, şive, ağız yoktur. Eski dilde
sözcükler kısmen kullanılmıştır. Cümleler uzun oluşu nedeniyle dil hataları taşımaktadır. Yazar
kurduğu dünyayı onaylamakta, yer yer roman karakterlerini kendi ağzından eleştirmektedir.
SOKAKTAN GELEN KADIN/FĠLM ÇÖZÜMLEME
Filmin Künyesi: Yapım yılı; 1961/Erman Film, Yapımcı Hürrem Erman, Yönetmen ve
Senarist; Arşevir Alyanak, Kamera; Gani Turanlı-Mike Rafaelyan, Oyuncular; Ahmet Mekin,
Sevim Çağlayan, Avni Dilligil, Handan Adalı, İbrahim Delideniz Ana Karakterler: Semra
(Sevim Çağlayan), Selim (Ahmet Mekin) Yan Karakterler: Selim‟in yerine geçen arkadaşı,
İhsan Bey, Cemil, Şinasi, Semra‟nın yardımcısı, Semra‟nın arkadaşı, otel personeli, motel
personeli (Şile), Cemil‟in adamları, Belçikalı kadın, otel balosundaki davetliler, garsonlar,
Uludağ tatilcileri. Ġç Uzamlar: Semra‟nın evi, baro, resepsiyon, bar, restoran, otel odası,
Şile‟deki motel odası, Semra‟nın evdeki odası, balo salonu. DıĢ Uzamlar: Semra‟nın evinin
havuz kenarı, bahçesi, İstanbul cadde ve sokaklar, Uludağ (pist ve ormanlık alan), Uludağ yolu,
Şile yolu, Şile sahili. Sürem: Film, Semra‟nın Selimle yediği bir akşam yemeği ile başlar. Uzun
zaman atlamaları yoktur. Toplam süre birkaç haftadır. Nesneler: Semra‟nın frapan giysi, takı ve
aksesuarları (çanta, ağızlık, şal, iri küpeler, tuhaf şapkalar vs.), lüks arabalar, kayak takımları, av
silahları. Kavram ve Olgular: Tutkulu aşk, erotizm, lüks yaşam, özveri, mücadele, intikam
Sinematografi: Filmde kullanılan dil popüler sinemanın ve melodram sinemasının ortak
özelliklerini taşır. Kamera açıları, çekim ölçekleri ve kamera hareketleri klasik yapıdadır. Ticari
sinema kalıplarına uygun, basit plan-sekanslarla geçiştirilmiştir. Sevişme sahnelerine sözde
estetik katmak için loş ışık, prizmatik filtre, erotik temalı müzik kullanılmıştır. Ancak bu
kullanımla estetik değildir. Kadın bedeninin sömürüsüne dayalı fetiş özneye (Banu Alkan)
yönelik sahnelerdir. Semra‟nın son sahnedeki intiharı görece iyi çekilmiş ve inandırıcıdır.
Gerçek bir arabanın uçuruma düşüşü inandırıcılığı desteklemektedir. Bütün olarak bakıldığında
sanatsal değeri düşük bir yapımdır.1984 yılında Orhan Aksoy ikinci kez filme çekmiş, Banu
Alkan ve Mahmut Cevher oynamıştır.

11

�KarĢılaĢtırma: Esat Mahmut Karakurt romanları içinde sinemaya uyarlanırken en çok
deforme olmuş yapıt bu romandır. Film, uyarlamanın ötesinde adeta esinlenme gibi
durmaktadır. Cemil, romanda sadece kötü bir yan karakterken filmde adeta bir mafya lideri gibi
sunulmaktadır. En belirgin fark finalde görülmektedir. Romanda Semra eski yaşamına trajik bir
dönüş yaparken, filmde intiharı seçer. Romanda betimlenen ve olayın geçtiği uzamlar zaman
zaman hikâyenin önüne geçmektedir. (Uludağ‟daki otel, tatilcilerin sunumu, Şile manzaraları)
Genel olarak değerlendirildiğinde ticari sinema kalıpları içinde, sinemasal ve estetik değeri
düşük basit bir esinlenme-uyarlamadır.
SON GECE
Konu/Tematik Yapı: Olaylar 1917 yılında I.Dünya Savaşı yıllarında geçmektedir. Türk
Ordusuna ait bir bölük asker Tuna nehri kenarındaki İvesti kasabasını işgal eder. İşgal
başlangıcında birliğin komutanı Yüzbaşı Faruk evini işgal ettiği emekli Rumen generali
direndiği için vurarak öldürür. Kendisi de yaralanmıştır. Generalin kızı Maria Faruk‟a karşı
başlangıçta derin bir nefret duyar. İşgalin ilerleyen günlerinde kasaba halkı ile Türk birliği
askerleri arasında kısmen yakınlaşma kurulur. Ancak, Maria‟nın savaş pilotu ağabeyi Polivar
durumu içine sindirememektedir. Polivar, iki bombardıman uçağı ile kasabaya bir saldırı
düzenler. Amacı Türk birliğini yıldırıp işgali bitirmek ve babasının öcünü almaktır. Saldırıda iki
Türk askeri yaralanır. Yüzbaşı Faruk, Polivar‟ın ikinci hava saldırısında açtığı ateş sonucu
ayağından yaralanır. Bu arada Maria ile yakınlıkları aşka dönüşür birbirlerine açılırlar. Ama
Maria‟nın yakınları bu ilişkiye karşıdır. Birliğin kasabayı terk edeceği gece Polivar ve adamları
sabotaj düzenler. Faruk ve Maria tutuklanır. Bir süre sonra askerlerin elinden kurtulan Faruk
Türkiye‟ye geri döner. Maria‟nın izini kaybetmiştir. Faruk Anadolu‟ya geçerek yeni başlayan
Milli Mücadelede etmek için görev alır. Anadolu‟ya geçmeden önce bir fırsatını bulup iki
günlüğüne Romanya‟ya gider. Amacı Maria‟yı bulmaktır. Ancak, Maria vatana ihanet suçundan
idam edilmiştir. Polivar yaptıklarından büyük pişmanlık duyarak intihar etmiştir. Faruk olan
biteni öğrendikten sonra yıkılır. Maria‟nın mezarı başında hıçkırıklarla ağlar.
SON GECE/ROMAN ÇÖZÜMLEME

12

�Ana Karakterler: Yüzbaşı Faruk, Maria Yan Karakterler: Madam, emekli Rumen General,
Polivar, kasaba halkı, Türk askerleri, Türk generali, Türk subaylar, Nina, İvesti Papazı,
hemşireler, doktorlar, Faruk‟un annesi Ġç Uzamlar: Generalin evi, madamın evi, belediye
sarayı, hastane, kolordu karargâhı, Faruk‟un annesinin evi. DıĢ Uzamlar: Kasaba meydanı ve
sokaklar, Romanya açık araziler, yollar, karargâh binası önü, mezarlık, madamın evinin önü,
cephe ve cephe gerişi, İstanbul Boğazı. Sürem: Hikâye 1917 yılında geçer. Toplam beş-altı
aylık bir süreyi kapsar. Zaman atlamaları günlük ve haftalıktır. En uzun atlama üç aylıktır.
Nesneler: Silahlar, hayvan koşumları, savaş gereçleri, bombardıman uçakları, dinsel materyal,
arazi araçları, korsan bayrağı, dinsel nesneler. Kavram ve Olgular: Milli duygular, savaş,
zafer, kahramanlık, yenilgi, aşk ve bağlılık, toprak ve hane işgali, ayrılık, ölüm. Söylem: Yazar,
milli duyguları körükleyen terim ve kavramlara sıkça yer vermiştir. Düz bir anlatım vardır. Şive
ve ağız kullanılmamıştır. Cümleler orta uzunluktadır. Yazar kurduğu dünyayı ve ana
kahramanlarını onaylamakta, yüceltmektedir. Kahramanların, savunduğu ve uğruna savaşım
verdiği değer ve kavramlar yazarın dünya görüşünü yansıtmaktadır.
SON GECE/FĠLM ÇÖZÜMLEME
Filmin Künyesi: Yapım yılı;1967/Uğur Film, Yönetmen ve Senarist; Memduh Ün, Kamera;
Mustafa Yılmaz, Oyuncular; Fatma Girik, Kartal Tibet, Aliye Rona (Bu filmiyle 1968 5.Antalya
Film Festivalinde „En İyi Yardımcı Kadın Oyuncu‟ ödülünü almıştır). Ana Karakterler:
Yüzbaşı Faruk (Kartal Tibet), Maria (Fatma Girik) Yan Karakterler: Türk askerleri, Mülazım
Ahmet, General baba, Madam, belediye başkanı ve yardımcısı, Türk generali ve subaylar,
kasaba halkı, Polivar, Nina, papaz, doktorlar, hemşireler, Faruk‟un annesi. Ġç Uzamlar:
Generalin evi, şehir klubü, hastane içi, ameliyathane, kolordu karargâhı, İvesta belediye binası
(geçici Türk karargâhı), Faruk‟un İstanbul‟daki evi. DıĢ Uzamlar: Romanya toprakları, kasaba
civarı, mezarlık, karargâh binasının önü ve bahçesi, nehir kıyısı, kasaba sokakları, meydan,
Madamın evinin önü, İstanbul Boğazı, İstanbul genel, cephe ve siperler. Sürem: Film 1917
yılının ortalarında başlar. I.Dünya Savaşı sürmektedir. İlk birkaç haftada olayın ana örgüsü
işlenir. Üç aylık uzun atlamadan sonra gelişme bölümü tamamlanır. Birkaç aylık aralı
atlamalarla finale ulaşılır. Toplam süre yaklaşık bir yıldır. Anlatıcı (dış ses) kullanıldığı için

13

�zamansal atlama ve değişimler için anlatıcının sözlerine başvurulmuştur. Nesneler: Tabanca,
dinsel nesneler, korsan bayrağı, (Polivar‟ın uçağının gövdesinde) Kavram ve Olgular: Milli
duygular, işgal altındaki insan ve esaret duygusu, mutsuz aşk, savaş ve zafer, yiğitlik, askerlik,
çaresizlik, vatan özlemi Sinematografi: Yönetmen, dış sahnelerde doğal ışık ve uzam
kullanmıştır. İç çekimlerde dekor ve yapay ışık kullanımı vardır. Kamera hareketleri ve çekim
ölçekleri klasik sinema kuralları çerçevesindedir. Kamera açıları genel olarak göz hizası
biçimindedir.

Faruk‟un

tutuklandığı

sahnelerde

Polivar‟ı

alt

açıdan

birkaç

planda

görürüz(baskın kişi vurgusu).Kimi sahne ve planlar belge filmlerden ve başka yapımlardan
alınarak kurgulanmıştır. Örnek sahne: Uçağın kasabayı bombaladığı sahne ve cephede
birliklerin taarruzu sahneleri. Karakterlerin çok kısa sürede çökmeleri ve fiziki yıpranışı abartılı
ve inandırıcılıktan uzak saç ve yüz makyajı ile verilmeye çalışılmıştır. Diyaloglarda şive ve ağız
kullanılmamıştır. Bir sahnede Rumence bir replik kullanılmıştır. Bu filmin ilk çevrimi 1952
yılında Gül Gülgün, Cahit Artemel, Atıf Kaptan‟ın oyunculuğu ile Sami Ayanoğlu‟nun
yönetmenliğinde gerçekleştirilmiştir. İzleme yapılamadığından ikinci çevrimi ele alınmıştır.
KarĢılaĢtırma: Filme, bir bütün olarak bakıldığında sinematografik bir yenilik, anlatım
zenginliği ve arayış yoktur. Roman düz bir anlatımla filme çekilmiştir. Görsel yaratıcılıktan
uzaktır. Hikâye üzerinde fazla bir değişikliğe gidilmemiş, yapım maliyetlerini gözeterek kimi
sahneler birleştirilerek anlatılmış, kimi sahneler anlatıcının sözleriyle geçiştirilmiştir. Final,
filmde de romanda da ağır ve ağdalı, duygu sömürüsüne açık, trajiktir. Yazınsal olanla görsel
olan arasında anlatısal açıdan bir değer farklılığı yoktur. Dönemin ticari anlayışına uygun bir iş
filmidir.
SON TREN
Konu/Tematik Yapı:

Rıdvan, yurt dışındaki öğrenimini yarıda bırakıp Türkiye‟ye

döner. Yaşadığı kötü bir aşk ilişkisi yüzünden hayatı karmakarışıktır. Kendini kontrol
edebilmesi için kısa süreli olarak bir yerde zorunlu kalması gereklidir. Önemsiz bir suç işleyip
beş altı aylığına hapse girmek Rıdvan‟a göre en iyi çözümdür. İzzet adlı bir avukatla tanışır.
Ancak İzzet avukat değil bir sahtekârdır. Karısı olarak tanıştırdığı Nevzat‟la bir olup İzzet‟i
büyük bir tuzağa düşürürler. Önce zengin bir tüccar olan Haşim Bey‟in kızı Pelin‟le Rıdvan‟ı

14

�evliliğe zorlayıp sonrasında Haşim Bey‟i öldürürler. Amaç büyük serveti mirası ele geçirmektir.
İzzet, kendisine hesap soran Rıdvan‟ı tehdit ederek Pelin‟i de öldüreceğini söyler. Rıdvan
karısını ve kendisini tehlikeden uzak tutmak için Avrupa‟ya gitmeyi ve uzun süre ortada
görünmemeyi kararlaştırır. Yola çıkma planları yaparken Nevzat ve uşak Rıdvan‟ın evini basar.
Pelin ve Rıdvan‟ı öldürmeye gelmişlerdir. Rıdvan Pelin‟e dokunmamasını, kendisini feda
edeceğini

söyler,

bu

arada

baskını

haber

alan

polisler

evi

kuşatmıştır.

Nevzat,

kaçamayacaklarını anlayınca uşağa önce kendisini vurmasını sonra da intihar etmesini söyler.
Çünkü yaptıkları kötülükler, işledikleri cinayetler yüzünden hayatları kararmış durumdadır.
Uşak kısa bir kararsızlıktan sonra önce Nevzat‟ı vurup öldürür, sonra da intihar eder. Rıdvan ve
Pelin tüm bu kötü olaylardan sonra umutla hayata sarılırlar.
SON TREN/ROMAN ÇÖZÜMLEME
Ana Karakterler: Rıdvan, Pelin, Nevzat. Yan Karakterler: İzzet, Haşim Bey, evin uşağı,
polisler. Ġç Uzamlar: Avukat yazıhanesi, Rıdvan‟ın evi, Nevzat‟ın köşkü. DıĢ Uzamlar:
Suadiye civarı, köşkün bahçesi, Sirkeci civarı, vapur iskelesi. Sürem: Hikaye toplam birkaç
aylık sürede tamamlanır. Zaman atlamaları ağırlıklı olarak günlük, birkaç günlüktür.Nesneler:
Telefon, silah, lüks arabalar. Kavram ve Olgular: Tutkulu aşk, suça eğimlilik, çete kurmak,
planlı cinayet, intihar. Söylem: Yazar, karmaşık aşk ve entrika üzerine kurduğu romanında Batı
yazınında köklü bir yeri olan polisiye türünü denemiştir. Yer yer inandırıcılık sorunu olan
metinde karakter betimlemeleri yüzeyseldir. Nevzat ve İzzet karakterlerinde kriminalist kişilik
analizi yoktur, bu yan karakterler sıradan suçlular gibi sunulmaktadır. Oysa eylem olarak
incelikli ve planlı suçlar işledikleri görülmektedir. Finalde mutlu son belirgin biçimde
zorlamadır. Olasılıkla, okuyucunun tercihleri gözetilmiştir. Şive, ağız kullanılmamıştır. Yazar
kurduğu dünyayı ve olumlu karakterleri onaylamaktadır.
SON TREN/FĠLM ÇÖZÜMLEME
Filmin Künyesi: Yapım yılı;1964, Acar Film, Yapımcı; Murat Köseoğlu, Yönetmen ve
Senarist; Nejat Saydam, Kamera; Melih Sertesen, Oyuncular; Hülya Koçyiğit, Tamer Yiğit,
Neriman Köksal, Ulvi Uraz, Hüseyin Baradan .Ana Karakterler: Rıdvan, Pelin, Nevzat, İzzet

15

�Yan Karakterler: İzzet, Haşim Bey, polisler, evin uşağı, sekreter, suç çetesini oluşturan
karanlık tipli adamlar, Komiser Nazım, polisler, ayakkabı boyacısı kılığındaki sivil polis, Fatma
(çetenin kadın üyesi), şişman balıkçı. Ġç Uzamlar: Avukat yazıhanesi, Rıdvan‟ın evi, Nevzat‟ın
köşkü, mahzen, otel odası, dans salonu, nikâh salonu, gelin arabası içi, komiserin odası. DıĢ
Uzamlar: Suadiye, köşkün bahçesi, Sirkeci, Çamlıca yolu, deniz kenarı, köşkün önü, bahçesi,
Sürem: Film, birkaç haftalık süre içinde geçer. En uzun zaman atlaması on beş gündür. Gece ve
gündüz çekimleri yarı yarıyadır. Nesneler: Tabanca, bıçak, kaçak mallar. Kavram ve Olgular:
Tuzağa düşürme, şantaj, zoraki evlilikten doğan aşk, cinsel taciz, planlı cinayet, suç işleme.
Sinematografi: Filmde, polisiye türün gereği loş ışık kullanımı, karanlık ve huzursuz edici
uzamlar kullanılmıştır. Müzik gerilim temalıdır. Birkaç alt açı7üst açı denemesiyle yakın
plan/hızlı kurgu denemesi vardır.
KarĢılaĢtırma: Film ve roman arasında anlatım zenginliği açısından farlılık yoktur.
Romandaki dramatik yapı ve olay örgüsü filmle büyük oranda paralellik gösterir. Kullanılan
uzamlarda, film romana göre daha zengindir. İstanbul‟un dış görüntülerine çokça yer
verilmiştir. Bu tercih filmin görsel zenginliğini arttırmaktadır. Romanda fazla yer verilmeyen
takip/kovalamaca sahneleri seyirciyi etkilemek için filmde yer almaktadır. Romandaki zamanla
filmdeki zaman kullanımı aynıdır. Finalde, Nevzat ve uşağın ölüm biçimleri farklılık gösterir.
Romanda uşak önce Nevzat‟ı sonra kendini öldürür, filmde boğuşma sonucu kaza kurşunu
Nevzat‟ı öldürür, uşak pencereden boşluğa uçarak ölür.
KADIN SEVERSE
Konu/Tematik Yapı: Ferit adlı genç bir doktor Uludağ tatili sırasında tipi yüzünden bir
kulübeye sığınır. Birkaç saat sonra yine tipiye yakalanıp yolunu kaybetmiş olan Nevin adlı genç
kız da kulübeye ulaşıp sığınır. Burada tanışan çiftin arasında bir yakınlık doğar ve ortamın da
etkisiyle geceyi kulübede birlikte geçirirler. Sabah ayrılırlar ve beş yıl boyunca bir daha
görüşmezler. Ferit bu arada kim olduğunu bilmeden Nevin‟in annesi Leyla ile tanışmış ve
aralarında bir ilişki başlamıştır. Leyla evliliğinde bulamadığı mutluluğu bu yasak ilişkide
aramaktadır. Ancak kocası Kemal Bey bir yakınından bu ilişkiyi öğrenmiştir. Evde Leyla‟ya
şiddet uygular. Leyla her şeyi itiraf eder. Nevin babasının haklı bulmakta, annesinin ihanetinin

16

�açıklanabilir ve kabul edilebilir bir yanı oylamayacağını söylemektedir. Ertesi gün Dr. Ferit‟le
konuşmak üzere muayenehanesine gider. Ferit‟le karşılaştıklarında beş yıl önce bir gecelik ilişki
yaşadığı ve hala unutamadığı adam olduğunu görür. Büyük şaşkınlık içindedir. Ferit onu
hatırlamamıştır. Oturup olan biteni ayrıntılarıyla konuşurlar. Ferit, Leyla‟dan vazgeçmeyeceğini
evlenmeyi düşündüğünü söyler. On ay sonra Kemal Bey‟den ayrılan Leyla Ferimle evlenme
hazırlığı içindedir. Nevin daha fazla dayanamaz ve Ferit‟e beş yıl öncesini hatırlatır. Ferit büyük
bir açmaza girer. Leyla kızıyla Ferit arasında yaşananları tesadüfen öğrenir ve ortadan kaybolur.
Bir süre sonra cesedi bulunur. Olan bitene tahammül edemeyip intihar etmiştir. Nevin alt üst
olan yaşamını düzeltmek için yurtdışına gitmeye karar verir. Ancak son anda ortaya çıkan Ferit
Nevin‟i sevdiğini, her şeye rağmen yeni bir hayata birlikte başlayabilecekleri konusunda ikna
eder. Tekrar bir araya gelirler.
KADIN SEVERSE/ROMAN ÇÖZÜMLEME
Ana Karakterler: Ferit, Leyla, Nevin Yan Karakterler: Ferhat, Kemal Bey, Ferit‟in
hemşiresi, hizmetçi Ayşe, Reinhard, avukatlar, mübaşirler, ikinci şube müdürü, kır kahvesi
sahibi. Ġç Uzamlar: Dağdaki kulübe, Ferit‟in muayenehanesi, Ferit‟in evi, adadaki otelin balo
salonu, duruşma salonu, kır kahvesi, polis müdürlüğü, vapur kamarası, Kemal Bey‟in
Maçka‟daki evi. DıĢ Uzamlar: Bursa-Uludağ, Büyükdere Caddesi, Beyoğlu Caddesi,
Büyükada, İsplandid Oteli, Sedef Adası, Marmara Denizi, Sirkeci Garı, Galata rıhtımı, yolcu
vapuru güvertesi. Sürem: Hikâye kış mevsiminde başlar. Bir gecelik ilişkinin ardından beş
yıllık bir atlama vardır. Hemen ardından üç aylık bir atlama vardır. Sırasıyla, bir aylık, üç aylık
atlamalar yaşanır. Kısa geçişlerden sonra on ay ve üç aylık uzun atlamalarla toplam altı buçuk
yıllık bir süremde hikâye tamamlanır. Nesneler: Freud‟un kitabı, kayak takımları, sandal, tren,
mektuplar. Kavram ve Olgular: Çetin doğa koşulları, bir gecelik aşk, libido, ruhbilim, aile
şerefi, yasak aşk, ihanet, hasta-doktor ilişkisi. Söylem: Hikâye, ağırlıklı olarak yazarın
(anlatıcının) ağzından anlatılır. Şive, ağız yoktur. Yazıldığı dönemin etkisiyle eski dildeki
deyim ve sözcükler yer alır. Yazar, hikâye kahramanları aracılığı ile tutkulu aşkı savunur.
Aşkın, her değerin önüne geçebileceğini öne sürer. Tüm yerleşik değerlerin aşk olgusu
karşısında anlamını yitirebileceğini savlamaktadır.

17

�KADIN SEVERSE/FĠLM ÇÖZÜMLEME
Filmin künyesi: Yapım yılı 1968, Akün Film, Yönetmen; Ülkü Erakalın, Senaryo; Safa Önal,
Kamera: Orhan Kapkı, Oyuncular; Türkan Şoray, Ekrem Bora, Mine Mutlu, Mine Soley, Meral
Sayın. Ana karakterler: Leyla, Nevin, Ferit. Yan Karakterler: Ferit‟in asistanı, dadı, Ferit‟in
hastaları, Uludağ‟daki otel personeli, Sedat, Ferit‟in nişanlısı ve onun annesi, babası, Parisien
personeli, Ġç Uzamlar: Uludağ‟daki kulübe, Ferit‟in muayenehanesi, Uludağ‟daki otelin iç
bölümleri, Yeşil Türbe, Parisien gazinosu, Leyla‟nın evi, Nevin‟in odası. DıĢ Uzamlar: Uludağ
ve ormanlık bölge, karayolu, İstanbul cadde ve sokakları, havaalanı, teleferik, Leyla‟nın evinin
önü. Sürem: Film, bir gecelik ilişkinin anlatımıyla başlar. Dört yıllık zaman atlamasından sonra
birkaç aylık zaman diliminde olaylar gelişir ve hikâye tamamlanır. Nesneler: Mektup, fotoğraf,
teleferik, lüks arabalar, frapan takı ve giysiler. Kavram ve Olgular: Bir gecelik aşk, ihanet,
üçlü ilişki, pişmanlık, bağlılık, cinsel tutku. Sinematografi: Filmde melodram sinemasının tüm
kalıpları vardır. Özgün ve yenilikçi bir sinemasal anlatıma yer verilmemiştir. Ticari sinemaya
özgü basit ve sıradan, popüler oyuncular üzerine kurulu bir yapımdır. Kamera açıları, çekim
ölçekleri ve kamera hareketleri klasiktir. Yönetmen, romandan uyarlama bu filme hiçbir özgün
yaklaşım getirmemiş, dolayısıyla kişisel bir söylem veya onaylama/eleştirme, yorumlama
getirememiştir. İlk çevrimi 1955 yılında Muzaffer Tema ve Gülistan Deniz‟in oyunculuğunda
Atıf Yılmaz Tarafından gerçekleştirilmiştir.
KarĢılaĢtırma: Bu uyarlamada, romanın temel örgüsüne büyük oranda bağlılık vardır.
Ancak, Nevin karakteri romanda silik ve kontrolsüz bir tablo sergilerken, filmde daha kişilikli,
özgüveni yüksek, kararlı ve sağduyulu olarak işlenmiştir. Leyla karakterine de romana göre
daha marazi ve saldırgan özellikler yüklenmiştir. Sonunda intiharı seçmesi de kişiliğindeki
bozukluğunun bir göstergesidir. Ayrıca Leyla romanda evli bir kadın olarak sunulurken filmde
yalnız yaşayan bir kadın olarak gösterilir. Romanın geçtiği tarihsel dönem filmin çekildiği
tarihsel dönemle paralellik göstermediği için buna dayalı değişiklikler yapılmıştır. Örneğin
uzamlarda, giyim kuşamda çekildiği döneme uygun farklılıklara rastlanmaktadır.

18

�SONUÇ
Çalışmanın başında verilen tabloda da görüldüğü gibi, Cumhuriyet Dönemi romancıları
içinde döneminin popüler yazarları arasında yer alan Esat Mahmut Karakurt‟un toplam 17
romanı sinemaya uyarlanmıştır. Bu yapıtlardan sekizi bir kez, sekizi iki kez, biri de üç kez
sinemaya uyarlanmıştır. İlk filmin sinemaya aktarıldığı 1951 yılından 1965 yılına kadar 13
uyarlama yapılmıştır. Bu çalışmada çözümlenen altı film bu dönemde çekilen filmlerdir.1965
yılından sonra bu filmlerin ikinci kez uyarlamaları dönemi başlamıştır.1968–1971 arası üç yapıt
ilk ve tek defa sinemaya uyarlanır. Son uyarlanan Karakurt yapıtı, Orhan Elmas‟ın 1991 tarihli
„Aldatacağım’ adlı filmidir.
Popüler melodramların yapımcı ve yönetmenlerini Karakurt‟un yapıtlarına bir ve birden
çok yönelten etkilerden en önemlisi, sinemanın popülerleştiği 1950–1970 arası dönemde sinema
seyircisinin beklenti ve beğenileri doğrultusunda, Karakurt‟un yapıtlardaki anlatısal özellikler
ve temalardır. Bu anlatısal ve tematik yapı, melodram sinemasının genel yapısıyla büyük oranda
örtüşür. Bu örtüşme ile birleşen arz-talep dengesi yıllık film üretimini büyük oranda arttırmıştır.
Özön‟ün saptamasıyla 1950 yılı film üretimi yalnızca 23 iken, 1955 yılında 57 film, 1960
yılında 95 film olarak gerçekleşir. 1962 yılında ilk kez yüzün üzerine çıkmıştır. (Özön,1968:
252) Nicelikteki bu artış niteliğe yansımamış, yapım-üretim-dağıtım düzeni ve estetik-sanatsal
düzeyi bakımından sinema ilkelliği aşamamıştır. Karakurt‟un popüler roman anlayışı bu
uyarlamalarla birebir örtüşmektedir. Karakurt romanlarından uyarlanan filmler döneminde ve
sonraki dönemlerde çekilen birçok popüler melodram filmini etkisi altına almış, gerek bu
filmlerin ikinci çevrimleri yapılmış, gerekse tematik yapı ve anlatısal özellikleri bakımından
diğer yönetmenler tarafından başka filmlerde taklit edilmişlerdir. Sinemada melodram türü
filmler, tiyatroda olduğu gibi geniş halk yığınları tarafından en çok aranan ve izlenen türlerden
biridir. (Onaran,1994:189) Oğuz Adanır‟a göre; Türk melodram sineması örneklerinde, güzel
kadınlar, aşk acısı çektirmek, ağlatmak, pişmanlık, nefret ve ihtiras, gibi duygular sözle
beslenerek seyircinin düşünsel değil, fiziksel anlamdaki verilerle boşalmasını sağlar.(Adanır,
1994:138) İşte bu verilerin tümü, Esat Mahmut Karakurt romanlarında ve bu romanlardan
uyarlanan filmlerde vardır. Üstelik bu verilerin referans alındığı, günümüz televizyon dizilerin

19

�ana çatısında hikâye örgüsü ve karakterizasyon hemen hemen aynı şablon üzerine oturur. Hasan
Bülent Kahraman‟ın saptamasıyla; “.Bu romanlar, her şeyden önce, Batıda da örnekleri görülen,
'pembe dizi', 'Barbara Cartland romanı' diye tanımlanan, popüler, çok satan roman geleneğinin
gündelik gazete 'tefrika kültürünün‟, 'arkası yarın' geleneğinin bize özgü damarlarıdır. Bu
birikim, bugün arabesk dediğimiz ve geniş halk kitlelerine özgü saydığımız ama
vazgeçilmezliğini de görüp, devlet eliyle 'bari acısızını yapalım' çabasına girdiğimiz olgunun
'seçkinci' örnekleridir. Bugün yeniden yayımlanan seçkinci melodramatik yapının ürünü olan
romanlar, bu nedenle daima sınıf çatışmasına, iyi kötü ayrışmasına, keskin kadın erkek
farklılaşmasına dönük kurguları içerir...”(Kahraman,2002,17) Bu değerlendirmenin içeriğinde
Karakurt‟un çağdaşları; Muazzez Tahsin Berkant, Kerime Nadir, Peride Celal gibi yazarlar da
vardır. Bu isimlerin de yapıtlarının birçoğu popüler melodram sineması örneği olarak sinema ya
aktarılmıştır.
Sonuç olarak, tüm bu çözümleme ve karşılaştırmalar ışığında, Esat Mahmut Karakurt
romanlarından sinemaya yapılan uyarlamalar Türk Sinemasında popüler melodram filmlerini;
a) İçerik bağlamında (tematik yapı ve konu)
b) Üslup bağlamında (öykü ve karakterlerin kalıplaşması)
c) Üretim ilişkileri bağlamında (Senaryo, yapım-yönetim, dağıtımgösterim) derinden ve kalıcı biçimde etkilemiştir.

KAYNAKÇA
ADANIR, Oğuz. (1994). Sinemada Anlam ve Anlatım, Kitle Yayınları, Ankara.
GÜÇHAN, Gülseren. (1992). Toplumsal Değişme ve Türk Sineması, İmge Kitapevi, Ankara
KAHRAMAN, Hasan Bülent. (2002). “Doya Doya Ağlamak İçin”, Radikal Gazetesi/Kültür
Sanat Sayfası, 10 Ocak 2002: 17
ONARAN, Alim Şerif. (1994). Türk Sineması I, Kitle Yayınları, Ankara
ÖZÖN, Nijat. (1995). Karagözden Sinemaya Türk Sineması ve Sorunları, Kitle Yayınları,
Ankara.
ÖZÖN, Nijat. (1968). Türk Sineması Kronolojisi-(1895-1966), Bilgi Yayınevi, Ankara.

20

�ÖZÖN, Nijat. (1985). Sinema: Uygulayımı-Sanatı-Tarihi, Hil Yayın, İstanbul.

21

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                <text>Daughter of  Ahmet Cevdet Pasha, who  is a leading figure during Tanzimat era,  Fatma Aliye Hanim is regarded as one of the pioneers of Ottoman Woman Movement. As an intellectual Ottoman woman, she constantly wrote about the problems of women in her articles, books, and novels on women issues. Having an Islamic and conservative mind set Fatma Aliye Hanim mainly focused on issues directly related with feminity such as education of women, how they get married, polygamy, divorce, the visibility of women in social life, working women, and the place of women in Islam.     The primary purpose of this paper is to analyze how Fatma Aliye deals with the Female and Female education, one of the most contradictory issues in Ottoman period, and to share her attitudes toward the education of female. In the core of the study, the works such as her novels, articles, and researches, of the author will be analyzed.</text>
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                    <text>1st International Conference on Foreign Language Teaching and Applied Linguistics
May 5-7 2011 Sarajevo

Educational Partnerships and Intercultural Education in Primary School
Marta Santos
martasantos@ua.pt
Department of Education
University of Aveiro, Portugal
Maria Helena de Araújo e Sá
helenasa@ua.pt
Department of Education
University of Aveiro, Portugal
Ana Raquel Simões
anaraquel@ua.pt
Department of Education
University of Aveiro, Portugal
Abstract: Within the framework of a research study developed at the University of
Aveiro, a group of educational partners representing local institutions was gathered. The
aim was to conceptualize, implement and evaluate a collaborative research project on
intercultural education. Each of the participants was interviewed (semi-structured
interview), in order to know their perceptions in practices on intercultural and
collaborative work and the reasons that lead to this collaborative participation and their
expectations concerning the work that is still to be done. Their answers revealed that the
intercultural issue is familiar to all participants and that they feel the need to learn more
about this topic motivated them to participate in this collaborative project. Further more,
all of them reported previous experience on collaborative work, acknowledging its assets
in comparison to the work carried out individually. These data will allow us to guide the
work that will be developed by the network of partners and also to analyze the evolution of
their representations of intercultural education and work in partnership, through the
application of a final interview.
Key words: Intercultural Education, Educational Partnerships.

Introduction
This paper emerges from a research study being developed at the university of Aveiro, Portugal, named
―Intercultural education in primary school: partnerships involving the school and the community‖. Within the
framework of this study a group of educational partners, who represent the different institutions of the local
community was gathered, aiming at conceiving, implementing and assessing a project on intercultural education.
The project began in September 2010 and will be carried out till the end of the present school year (June
2011). During this time, the partners will have the opportunity to develop a set of activities to be implemented to
their target audience and to get training on intercultural education. The group is made of six primary school teachers,
two music teachers (extra-curriculum activities), a representative of an association for Ukrainian immigrants, a
representative of a cultural association, a representative of a cooperative for social work (which deals with people
with disabilities), a representative of the local library and government and a team of researchers from the Open
Laboratory for the Learning of Foreign Languages (LALE) from de University of Aveiro. In the following pages we
intend to present and discuss the results of an interview carried out to the group of partners in order to know their
attitudes towards intercultural education and collaborative work, as well as the motivation for accepting the invitation
of being part of this working group.

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Theoretical Framework
Cultural diversity is an undeniable characteristic of today‘s societies. Managing cultural and ethical conflicts
stands out as one of the most delicate and complex tasks of modern societies and their governmental institutions
(Guerra, 2008). Therefore, there is an urgent call for mutual understanding and respect, where one can find the
acknowledgement of the value of diversity and the promotion of critical participation of all the citizens in the
democratic life (UNESCO, 2006).
Cultural, social, economic and political diversity which characterises each society has its reflection on
schools. In this context, school plays a crucial role, given that it is expected to provide pupils a high level of
education, adapted to its characteristics, needs and interests (Soeiro &amp; Pinto, 2006). In this sense, Breeze (2003)
states that intercultural education does not represent as an option but a necessity and a moral prerogative, since there
is a mandatory demand for education to answer to the context of diversity, by opening a path to dialogue among
people from different cultures.
Intercultural education stands out as an educational approach that aims at developing citizens‘ cultural
enrichment by appealing to the acknowledgement and respect for diversity through exchange and dialogue, active
and critical participation in order to enhance a democratic society underpinned by equality, tolerance and solidarity/
unity (Miranda, 2004). Intercultural education can be defined as:
«an educational approach based on respect for and recognition of cultural
diversity, aimed at every member of the society as a whole. It posits a formal and
informal intervention model, holistic, integral and encompassing all dimensions of
the educational process in order to achieve a real equality of
opportunities/results, to promote intercultural communication and competency,
and to overcome racism in all its expressions.» (Aguado &amp; Malik, 2006:448)
However, this concept is often used ambiguously or even inappropriately, referring to practices that have
nothing to do with intercultural education. To Portera (2008) the concept of interculturalism is often confused with
multiculturalism. The author explains that while the multicultural perspective refers to images and stereotypes of
cultures and cultural differences, the intercultural perspective is related to the dynamics of cultures in contact,
intercultural relations and intercultural competence.
Dervin (2010) adds that intercultural education often comes to be seen as a mere cultural formation.
Pretceille-Abdallah (2006) defines ―cultural formation‖ as the cultural knowledge of the Other, based on a discourse
of categorization that is based on a factual and descriptive knowledge. In other words, Dervin (2010) explains that
the mere knowledge and facts about other cultures do not necessarily contribute to an intercultural education.
Gimenéz (2003) adds that the emphasis on intercultural education is the interaction between culturally distinct
entities or individuals. Thus, intercultural education places its emphasis on mutual learning, cooperation and
exchange, focusing on the coexistence of different, trying to build unity in diversity.
By promoting intercultural education, schools look for the development of their pupils‘ knowledge, skills
and attitudes needed to the construction of a fair and democratic world (UNESCO, 2006). It must be intended to all
students and be able to embrace all participants in pupils‘ education process, so that all the community represents a
place where diversity is valued (Vieira, 2006).
This task cannot be an exclusive concern of schools. Recent studies from Aguado &amp; Malik (2006) refer that
it is essential that the work on intercultural education is developed based on partnerships that comprises not only
school but also the whole community. In this sense, the implementation of an intercultural approach on education
must consider working communities that integrate different educational actors- not only the school community
(teachers, pupils, school assistants and families) but the whole community (Aguado &amp; Malik, 2006; Rey-Von
Allmen, 2004). These collaborative networks allow the dialogue, and the exchange of ideias, values, experiences and
critical reflection, leading to the enrichment of professional development (Damiani, 2008; Veiga Simão, Flores,
Morgado; Wenger, McDermott, &amp; Snyder, 2002). Thus, the actions of the partners, regarding cultural diversity can
be easily enhanced (Angelides, Stylianou &amp; Leigh, 2007; Leite, 2005).
Other authors argue that educational partnerships are considered crucial in terms of educational
development, since the collaboration between schools and other institutions may lead to new and adapted answers to
the actual educational problems (ACIDI, 2007; Aguado, Jaurena &amp; Benito, 2005, Canário, 2007; Epstein &amp; Sheldon,
2006; Martins, 2009; Ornelas &amp; Moniz, 2007). Educational partnerships are considered a crucial aspect of any policy
for sustainable and sustained development and therefore should be part of every interventional program concerning
education (Campus, 2004). Interaction and collaboration among all participants should also be at the forefront of this
type of projects. Roldão (2007) identifies three main goals of collaborative work: firstly there is a demand for a more
successful achievement of a goal, secondly, the skills of each participants are expected to be activated by insuring

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May 5-7 2011 Sarajevo
everyone´s enrolment, and finally the enlargement of knowledge build upon each one‘s contribution and interaction
is expected.
Hernández (2007) admits that the collaborative work may take different forms, according to the
heterogeneity of the group and the objectives of the work to develop. If in some cases the work is limited to an
occasional meeting to plan an activity, in other cases may involve the sharing of opinions, the seeking for help to
resolve conflicts or constraints and the search for new ideas for improving the practices of all elements of the group.
However, some studies also show some constrains related to this kind of work, such as problems with
personal interaction, lack of training and professional development opportunities, along side with other aspects of
organizational and contextual nature (Veiga Simão et al, 2009).

Method of the study
Within the network of partnerships established in this project, a semi-structured interview was developed
with the following aims: i) to get to know the representations of the participants in relation to intercultural education;
ii) to identify and characterize intercultural practices dynamised in the partner institution; iii) to get to know the
views of partners on the importance of carrying out activities related to intercultural education; iv) to get to know the
needs of the participant in terms of knowledge on intercultural education; v) to identify and characterize partners‘
practices concerning partnership work; vi) to get to know the partners‘ representations about working in partnership
(gains, constraints,...) and vii) to get to know their motivations for participation in a partnership project on
intercultural education.
The participants were interviewed individually before the development of the partnership project on
intercultural education. The average duration of the interviews was thirty minutes. Their answers were audio taped,
transcribed and analyzed. To ensure their anonymity, each respondent was identified with the symbol P (partner)
followed by a number between 1 and 12.
The data collected allowed us to make an initial characterization of the partners involved in this project with
respect, not only to their representations on intercultural education and work in partnership, but also in relation to the
type of work undertaken by each one in these areas. It also allowed us to know their motivations and expectations
regarding the participation in this project. These previous experiences reported by them will guide us through the
development of a partnership project on intercultural education. In addition, we intend to replicate this interview at
the end of the project in order to analyze the evolution of partners‘ representations on these issues.

Findings and Discussion
Intercultural concepts and practices of network partners
First, we questioned the participants about their conceptions of intercultural education. The answers indicate
two distinct groups: one refers to a multicultural perspective and the other to an intercultural perspective. Half of the
participants related the theme of interculturalism with the mere existence of different countries and cultures, stressing
that such different cultures should be respected and known. According to these responses, we can assume that the
"other peoples and cultures‖ are understood in a multicultural perspective, as explained in Portera (2008).
The second group states that the word "intercultural" necessarily refers to interaction, considering,
therefore, that interculturalism is related not only with the knowledge of other cultures, but also with the relationship
that may exist between them. The responses of this group refer to a dynamic view of the cultures in contact, which,
according to Portera (2008), corresponds to an intercultural perspective.
Then we asked participants to share with us some of their previous experiences regarding the
implementation of activities on intercultural education. Only one said he had never developed work on this topic. All
the others had already done at least at the professional level, activities related to intercultural education. Four of them
said they had also developed such activities outside the institution where they work.
Nine of the respondents said that their aim to carrying out this type of activity was the awareness of
different peoples and cultures. Seven of them added the integration / inclusion of minorities, four indicated sharing
knowledge and experiences between people of different nationalities and cultures and two cited the respect for
citizens with disabilities. Only one of them indicated the respect for other cultures and the development of personal
and social skills.
When asked about the importance of conducting activities on intercultural education, all respondents are
unanimous in stating that such activities are indeed very important. On the one hand, and for personal reasons, two of
the participants consider it essential to carry out these activities because they are immigrants and have already
experienced situations of discrimination and integration problems caused by this condition. Let's illustrate with the
declaration of P1: ―Personally because I'm different (laughs) in another sense / of course (...).You are trying very
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May 5-7 2011 Sarajevo
hard and then someone makes fun of you because you have a different accent (…).Not because you said something
wrong. It‘s (…) just because you have a different accent. Those things hurt a little/ you know?‖ 281
And P11: "Now/ for example/ there is a very boring tendency in politics! Because there are many
politicians who say they do not need immigrants. (...)We didn't come here to take everything away from Portuguese.
We came here/ of course/ to live our lives the best we can but we made a/ huge effort to have something here. "
Moreover, for professional reasons, the remaining respondents consider it very important that the public for
those who develop their work have the opportunity to know and respect different realities, not only in cultural terms,
but also for differences physical, mental, social, religious and economic changes that distinguish us from each other.
Let‘s take the example of P12: ―because interculturalism isn‘t just/ ahm/ and sometimes we forget the people who
can not read/ that are a considerable part of the Portuguese population/ and that device we have is wonderful
because it changes the writing/ ahm/ in voice (…) And besides an amblyopic or blind can read an illiterate person
can also read/ and we're doing intercultural education because culture and cultural parameters of this person are
different from mine/ because there is a big difference, which is access to information, so/ and ahm// the reactions are
great!‖
Besides, they also point out that this type of activity is essential when working with culturally
heterogeneous public, since they promote the inclusion of minority groups, valuing differences and the development
of values of solidarity, tolerance and nondiscrimination. In the words of P7: ―(…) currently, values are falling. It is a
fact that more children discriminate against others. For being different! I do not say that it is always because of the
culture/ but increasingly, we have more people from different cultures in our schools. Many more! And then we must
begin to value and begin to show children that they are normal people and we have to… Of course they have
different cultures/ have different principles/ they do different things in the community but we have to value it! Being
different does not mean being bad!‖
Finally, with regard to their needs for training on intercultural education, all respondents agree they would
like to receive training in this area, either to recall previously constructed knowledge, whether to stay updated on the
evolution of societies from the perspective of permanent training.

Practices and conceptions on working in partnership
We questioned the participants in order to assess whether working in partnership with other partners or with
other community institutions was, or was not, a usual routine for them. According to the answers provided, all the
participants state having already worked with other partners, namely with educative purposes. The eight teachers
revealed that it is usual for them to work in partnership with other community institutions (governmental or cultural
institutions), either in activities of lesson planning, development of projects or management of the school where they
develop their professional activity. Four of them also mention partnerships with their students‘ parents. The
remaining respondents affirm that the partnerships they establish usually involve the participation of other
community institutions, including schools.
By analysing the respondents‘ speech, it becomes clear that there are some discrepancies as far as their
understanding of the concept of ‗partnerships‘ is concerned. In four situations, this concept is described as merely
occasional contacts where one of the partners accepts an invitation or a request, presented by the other partner, to
develop a previously defined activity, without any sharing of ideas or opinions between them.
P1 gives us an example: "In the schools/ when they ask us to do something/ usually leave the job to our
responsibility. Understand? They want us to do a certain thing/ (...)! Now it‘s up to us!‖
The other eight participants refer that there are situations when the work relationship is more occasional (as
previously described) and situations when there is the development of a sustained work in which the participation of
all the people involved is valued and encouraged. These last situations illustrate, in the participants‘ point of view, an
effective collaboration.
This collaboration is indicated in the words of P6: "We try to give everyone/ an active participation in
meetings. Ahm / is important to know everyone's opinion and therefore everyone can collaborate.‖

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May 5-7 2011 Sarajevo
P7 also supports this idea: "With the Parish Council (...) is teamwork. We are there to shape activities and to
see if they want to participate/ (...) there is a continuous work, there is a beginning, middle and end."
The data collected in these interviews indicate us, therefore, that the respondents seem to hold different
representations of the concepts of ―working in partnership‖ and ―collaborative work‖ (Hernández, 2007). This fact
may be the result of a certain difficulty in defining these concepts, associated with the lack of an explicit reflection
about them (Veiga Simão et al, 2009).
Following from that, we asked the participants to point out some advantages that they associate with their
understanding of ‗work developed in partnership‘. The majority of the respondents (seven) indicated the enrichment
of the work, as a result of the contribution of different partners, as one of the main advantages. For P8 "work is
always much more positive" and to P9 "(...) there is also the possibility of developing other types of activities."
The ―spirit of mutual help‖ was mentioned by five of the respondents and ‗sharing‘ by four. Two
respondents pointed out the optimization of human and financial resources and other two indicated the deepening of
knowledge. P1 e P11, the two partners who find themselves in a situation of immigration, pointed out the personal
satisfaction of working with other people, as well as the difficulty of working alone. In addition, P6 referred that
working in partnership gives greater visibility to the institution where he/she works: "(...) the institution may ahm/
work in the community/ the institution can be seen in the community (...) there are people who know the institution/
the work that is done there/ (...) and we try to break down barriers through these partnerships."
On the other hand, when questioned about the constraints of working collaboratively with other partners, the
answers were, once again, diversified. Four of the participants did not point out any constraint as far as this type of
work is concerned. Other four mentioned the existence of some personal difficulties in building a relationship with
partners, an idea which is well illustrated in the words of P7: "The difficulty of certain people to work in partnership‖
and P10: "(...) In the place where I used to work things were not going well. There were no partnerships with other
institutions. (...) they were unwilling to participate/ not interested in participating. (...) There are very complicated
cases, people are very suspicious. (...) there is a rivalry and I want to do better than you / I have to do better than
you. "
Two participants indicated that the main constraints are the fear of exposure and public speaking. P4 tells
us: "And I think when we come to this kind of work/ many are willing to say something. But/ what will he think of
me? Or/ I'll speak in public/ I get all flushed when I speak in public. And I think that is the biggest problem.‖
Other respondents indicated, as a constraint, an unbalanced distribution of roles (P12: "when / the
protagonists ahm / / eventually take / gain prominence in relation to what really matters here in the partnership"),
difficulties in conciliating different work schedules (P2, "we work with several/ with many people/ and sometimes the
timings are difficult to conciliate...") and loss of individuality resulting from the participation of other partners.
The respondents demonstrate, once again, differences in relation to their representations on the merits and
constraints of the work developed in collaboration with other partners as well as to the different roles that participants
in such work may take.
Some respondents identified some constraints in partnership working, especially personal constraints.
However, all agree that this type of work has more benefits than disadvantages. Among the benefits, the respondents
point to the "job enrichment" as a result of sharing and mutual help. Consequently, they all affirm to be available for
participation in future projects involving this type of work.

Motivations and expectations for participation in a partnership project on intercultural education
In a final moment, participants were asked about the reasons that led to the participation in the project
proposed to them. Regarding the motivation for participating in the project, all participants indicated that they
consider the issue of intercultural education very interesting. Nine of them added that they would like to acquire
more knowledge in this area, and they saw the participation in this project as an opportunity for personal and
professional development.
Moreover, the fact that they already knew the other participants and the work they developed was one factor
that led five of the respondents to be part of the project. Three interviewees focused on the professional interest in
developing partnership working and two of them mention the personal pleasure of working with other people.
Finally, regarding the expectations for participation in this network of partnerships, it was noted that a
common factor is the concern for their attendance at meetings and the time it will be available for the development of
possible activities.
Besides, once they are willing to give their best, even if the circumstances are not the most favorable, they
expect the other participants do the same, as is demonstrated by the response of P4: ―When I enjoy doing something
it doesn‘t mean I will do an excellent job, but I'll do my best to do it. If I had more time maybe I could do a better job
but it‘s the best I can do according to the time I have available. And I‘m sure I'll do my best! What we can under the
conditions we have.‖
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�1st International Conference on Foreign Language Teaching and Applied Linguistics
May 5-7 2011 Sarajevo
The same is verified in the words of Q2: ―Overall, I hope that from the moment that the partners become
partners they actually fulfill the conditions of this partnership. And if those conditions imply the participation in
meetings, sharing ideas, I expect them to do so. When they know they are not going to make it, it‘s better to say that it
is difficult and not delay the group because then you have to go looking for other partners. "
Thus, there is a major concern for partners to honor the commitment they are taking by agreeing to
participate in this network, so that the group can achieve their aims.

Conclusions
The realization of an interview, in an early stage of this study, contributed to two essential objectives. On
the one hand, we have to consider the work that is expected to be developed by the network of educational partners in
the next phase of this study, i.e., the design, implementation and evaluation of a project on intercultural education.
From this standpoint, the interview enabled us to gather data that allow us to envision how networking can take
place, taking into account previous experiences and representations of the various partners with regard to this type of
work.
The fact that all partners have affirmed the previous participation in other studies involving partnerships
show that they are aware of the responsibilities and constraints that such work entails, but also all the gains it may
bring to their personal and professional development. However, it should be taken into account that the respondents'
prior representations regarding the work developed in partnership differ, which indicates some uncertainty in the
meaning of this concept and a possible need for further and explicit reflection on the subject.
We also believe that prior knowledge of other partners with whom they will work and the recognition of the
value of the work performed by them has led the participants to accept the invitation to join this network of
partnerships. We believe that this factor may be what gives them the motivation and confidence to try to "give their
best" and expect the other partners to correspond those expectations According to this, we expect that this journey
may be a place for shared reflection, full of discoveries and achievements and an improvement in performance and
personal and professional satisfaction of all participants (Damiani, 2008; Roldão, 2007).
Moreover, it is our intention to include in the final phase of this study a new moment of survey to the
participants in the network of partnerships. We intend, therefore, to know their views on the conduct of the work that
has been done and assess the evolution of their representations not only about working in partnership but also on the
theme of intercultural education. On this matter, we have already concluded that all respondents seem to be aware to
the issues of interculturalism although this concept may still be confused with multiculturalism or even a mere
cultural training (Abdallah-Pretceille, 2006; Dervin, 2010; Portera, 2008).
However, they all claim they feel the need to acquire more knowledge on this subject. This seems to be
another motivation that led them to accept the invitation to form the network of educational partners. In this sense,
we think it will be important to include moments of training on intercultural education in the course of the project,
enabling participants the co-construction of a collective definition of this concept. Such definition will be an essential
guidance for the design of the activities to implement with their students and all the community. Thus, we believe
that the development of this project can lead to rethink and improve intercultural practices of all partners of the
network in order to provide students, parents and the community the necessary growth to become the best citizens in
this intercultural world.

References
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Miranda, F. (2004). Educação intercultural e formação de professores. Porto: Porto Editora.
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                <text>Within the framework of a research study developed at the University of  Aveiro, a group of educational partners representing local institutions was gathered. The  aim was to conceptualize, implement and evaluate a collaborative research project on  intercultural education. Each of the participants was interviewed (semi-structured  interview), in order to know their perceptions in practices on intercultural and  collaborative work and the reasons that lead to this collaborative participation and their  expectations concerning the work that is still to be done. Their answers revealed that the  intercultural issue is familiar to all participants and that they feel the need to learn more  about this topic motivated them to participate in this collaborative project. Further more,  all of them reported previous experience on collaborative work, acknowledging its assets  in comparison to the work carried out individually. These data will allow us to guide the  work that will be developed by the network of partners and also to analyze the evolution of  their representations of intercultural education and work in partnership, through the  application of a final interview.</text>
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                    <text>2nd International Symposium on Sustainable Development, June 8-9, 2010 Sarajevo

Educational Values in Rodop Folk Tales
Dr. Erol OGUR
Uludağ University
Faculty of Education
Bursa
ogur@uludag.edu.tr
Abstract: Tales have an important place and value in transferring and adopting national and
universal values. Tales as a genre in folk literature are very rich in terms of language
features and values. Tales deal with humans’ common feelings and thoughts before nature
and life. Individuals of a society and particularly children find and acquire an important part
of experiences preparing them for future in fabulous tales. This feature of theirs makes them
a very important resource for children and children’s literature in addition to the education
of society and transferring values. Tales have a very important role in developing children’s
imagination, their ability to perceive abstract concepts and language skills. The child finds
an environment similar to which he/she lives in the literary work created for him/her. S/he
catches the opportunity to make connections and comparisons between the written or the
told and the lived. Tales not only perform all these educational functions and duties but also
entertain. Tales through symbolic elements they bear open the doors of a very different
world to their readers and listeners. When symbolic and imaginary elements are taken out of
tales making this environment entertaining with a style specific to them, real life comes out.
In the present study, the tales published with the title “Rodop Turkish Folk Tales” compiled
by Emil Boev and Hayriye Memova from the Turks living in Bulgaria will be examined in
terms of values they include.
Key Words: Tale, Rodop folk tales, education, educational values

Introduction
The tale, a literary text type, is one of the richest folk narrative types. From past to present various
definitions have been made about the tale. The definition of Boratav is: “Tale is a short narrative which is told in
prose, independent from divine and supremacy beliefs and customs, completely fabulous, irrelevant to reality,
and does not allege to make people believe in what it tells” (Boratav, 1992; 75). Elçin’s definition of tale is a bit
more comprehensive: “Tale, according to its prevailing characteristics, can be defined as the adventure or story
of events pertaining to unknown persons or entities in an unknown place. In due course, adherent to rooted
tradition, possessing collective character, “fictional-real”, “abstract-concrete”, or “earthly-spiritual,” tales are
told and written using a special style about some topics, adventures, events, problems, themes and elements in
prose language starting from the thought of spending time, educating people while entertaining” (Elçin, 1981;
369).
Human being have been in continuous development to show his language force and developed
various means of expression. Kunos explains about the value of the tale, one of the folk narrative types, in
terms of language and culture like this:
“….One of the first and most important of the artistic expression means brought by language is the
tale. Tales as an oral literature type with which dreams and aspirations of humans are expressed in the
course of time shed light on the past today like a diary. Tales tell about both the religions of old times and
their natures and the literary judgements of those living in old times more than their written histories. The
thing that we call tale is the period mirror of every nation. If we look at that mirror, we see both the worships
of old people and the morality of our old times” (Kunos, 1978, s.113).
Tales grew out of the effort that human being has spent to reach his desires and dreams (Güney, 1971;
87). Observed in the social life of the old times and ordinary people’s becoming a padishah or vizier by
performing a task, in one sense, carries a meaning of ironizing the code that “royalty is closed to persons from
the public.” This new status of the tale hero is sometimes a result of his being fortunate or sometimes a result of
his saving the country from the unrighteous and incompetent ruler. This case should be considered as the fact
that the tale is a reflection of the call-for-right desire and dream of the human coming from the collective
unconscious (Boratav, 1983; 277-278).
Tales have two important functions, namely amusing and educating. Tales treat the attitudes, intuitions
and thoughts of the human toward life and nature. The extraordinary elements of the period when the human

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started to struggle with the nature created tales. For this reason, we frequently come across motifs pertaining to
the old cultures, religions and customs in tales. A tale told in any part of a country is told in other parts of that
country with little variations. It is even observed that a tale belonging to a country is told in other countries with
some motif and element variations. In this case, tales facilitate the transfer of national and universal values to
young generations, enable educationalists to work easily and usefully during practice, and determine the reason
for and the method of using them in educational environments (Karatay, 2007; 469). Besides the entertaining and
instructive functions, tales, as mentioned above, are observed to have another function like being a source of
history.
The most important element which is included in its structure and used while classifying tales is “type”.
Depending on their types, tales take different forms. Boratav classifies tales as “animal tales”, “actual tales”,
“extraordinary tales”, “realistic tales”, “humorous stories”, “epigrammatic anecdotes”, “contradictions”,
“chained tales” (Boratav, 1992). Starting from types, Alptekin (Alptekin, 2002; 53) classifies tales as “Animal
Tales”, “Actual Folk Tales”, “Anecdotes”, “Chained Tales”, “Tales not Included in These Groups”.
Among tales, the most encountered in terms of type is “Actual Folk Tales” and “Animal Tales”. “Actual
Folk Tales” have such characteristics as the inclusion of rhymes in the introduction part, being very rich in terms
of motifs and event patterns, selection of main heroes from humans and supportive heroes from extraordinary
creatures such as animals, genies and fairies. Padishahs, viziers, beys and merchants are the mostly encountered
heroes in Keloğlan tales. The main hero shows sometimes positive and sometimes negative personal
characteristics. Different from the tales of other countries in the world, padishahs and other heroes in the Turkish
tales are strongly criticized due to their not using the material and spiritual power in their hands fairly, not
executing laws honestly and not hitting the right road. Moreover, in “Animal Tales”, creatures other than animals
are not regarded as heroes (Alptekin, 2002; 35).
In tales, the “motif”, the smallest indivisible part of the story, is, too, a very important element. In place
of the word “motif”, Propp uses the concept “function” and Vesselovski uses the concept “tem”. In Turkey, the
works of motif on tales starts with Pertev Naili Boratav. Boratav in accompany with Wolfrom Eberhard
determined 378 tale types in the work entitled Typen Türkischer Volksmarchen, which they prepared together,
and provided the motif order in these tales (Alptekin, 2002; 116). Included in the tales, such features as “a
donkey’s bringing out gold”, “a snake’s giving advice”, “an animal’s marrying a human”, “animals’ speaking
like a human”, “animal’s giving help”, “different events related to magic”, “extraordinary creatures” etc. are of
mostly observed motif examples.
In the book entitled Rodop Turkish Folk Tales (Boev-Memova, 1963), the source of our present study,
fifty-nine tales are included.∗ The tales in the book were gathered under two categories, namely “animal tales”
and “actual folk tales”, and these tales were examined in terms of the educational values they include. It is
appropriate to evaluate fifty-five of the totally fifty-nine tales included in the book under the title of “Actual Folk
Tales” in terms of type characteristics. In the book, there are four tales with the titles of “Sheep without a
Shepherd” (p.5), “Learned from the Wolf” (p. 6), “The Cunningness of the Fox” (p.33), “The Wolf and the Cat”
(p. 35).

Educational Values in Tales
The use of literary works in education brings along many opportunities. The language, esthetical and
moral-ethical values in the literary wok realize an education to those reading it within the frame of these
characteristics. The reader-audience seeing the life and many different life experiences in the literary works get
benefited largely from this in knowing themselves and shaping their behaviors. Moreover, tales as literary texts
will contribute a lot to the development and enrichment of individuals and especially children in terms of
language, esthetics and ethics.
Tales, the rich treasures of nations, include the characters and ideals of nations. The character of a
nation shaped since the past, the targets and ideals, which started to form since the old times, almost permeated
in tales. It is partly possible to remove the old traces of civilizations from tales (Tezel, 1968; 455). These
narratives have a very important place in mass education, formal education ad especially in the education of
children. Tales, very much liked especially by small children, are the sources from which they learn about the
basic values such as “heroism”, “sacrifice”, and “importance of family” at the same time.
The presence of very rich hero types and a dream world in tales is of the most distinctive characteristics
of this type. In the tale, one of the basic elements educating a society, some relationships can be set up between
problems that tale heroes encounter and realities of life. On the other hand, in tales, it is possible to reach
information and principles regarding how a society perceives life (Yavuz, 1999). Human being has told from his
own perspective about the realities of life, solution proposals and expectations by attributing them to tale events

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and heroes, and hence tried to warn and educate next generations and equip them with skills against difficulties
of life.
The struggle of heroes in tales generally appears within the frame of such opposite concepts as “goodbad”, “right-wrong”, “fair-unfair”, “virtue-virtueless”, “justice-cruelty”, and “modesty-arrogance”. “The
struggles of the good and the bad, the beautiful and the ugly, the rich and the poor, in other words, the positive
and the negative are told. Apart from some exceptions, tales end with happy endings; the winning of the good,
the beautiful, the intelligent. In tales, mishaps and hitches, different form the real life, appear at a time or
interdependently. After these are resolved, no new problems appear, and the crown and marriage symbolizing
the power, success and happiness never get harmed” (Günay, 1992; 326). Besides these values, such features as
the willpower to reach goals, the testing of the power of hero are treated.
Furthermore, the characteristics of the language used in tales actualize various educational acquisitions.
It is tales that teaches the child how to use his or her mother tongue, and shows the skills, neatness and richness
of this language for the first time. Especially the ease and amusement in saying have a strong effect on the
language development of the child. On the other hand, tale rhymes make the language teaching enjoyable and
undertake an important role in the improvement of listening skills of children as well.
Tales, in terms of educational characteristics, carry values mostly for children. When it becomes a
matter of using tales in education, firstly comes to mind the education of children. The characteristics expressing
the importance and necessity of using tales in the education of children are these:
1.
Fantastic elements they include,
2.
Their realization of the education of emotions and thoughts due to their powerful esthetical
aspect,
3.
Elements of Humor,
4.
The use of language differently and with their characteristics showing richness.
The evaluation of the tales included in the book entitled Rodop Turkish Folk Tales within the frame of
their thematic characteristics will reveal the educational features included in these in concrete manner. It is
possible to gather the tales that we examined under the themes expressed below. Other than these, there are also
tales treating such themes as “love”, “laziness”, “dullness”, and “agedness”. The actual aim in these is to reveal
some values pertaining to social life through events. Besides this, in these tales, humor is a powerful element.
The tales that we examined within the scope of the present study were evaluated within the frame of the themes
specified below:
1. Struggle between goodness and badness
2. Courage and heroism
3. Using mind-practical intelligence
4. Patience and perseverance
Struggle between goodness and badness
The matters mostly treated in tales are under this title. Struggle between goodness and badness takes
place both among animals and among people with different social structures. This struggle in tales is shown to
audience by using imaginary and fantastic elements. These tales include powerful educational messages by
embodying such value judgements as good-bad, right-wrong.
Struggle between goodness and badness is included in tales, the heroes of which are animals, as well. In
the tale entitled “Sheep without a Shepherd” (p. 5), the number of the sheep firing the shepherd in charge
gradually decreases because of their being killed by dogs and wolves. At last they decide to find a shepherd
again. The tales tells about that societies with no person to govern and protect themselves will easily be
disintegrated and even destroyed by their enemies. In the tale entitled “The Wolf and the Cat” (p. 35), the wolf
represents cruel and merciless people and the cat represents people under tyranny. The fact that badness will not
go unnoticed, the bad will definitely pay for what they have done, and it’s no use crying over spilt milk is
emphasized.
In the tales entitled “Greedy Obsession” and “Goat the Liar”, where the heroes are a goat, a similar
subject is treated. The goat in the tale entitled “Greedy Obsession” (p. 36) is decided to be punished by cutting
when its lies expose. It cannot be thrown out from the rabbit hole where it takes refuge by such animals as wolf
and bear. A very small insect entering its ear throws this goat out the hole. In the tale, people considering
themselves as intelligent and violating others’ rights and looking down on them are criticized. In the tale entitled
“Goat the Liar” (p. 186), the goat, as a result of its telling lies, causes the girl shepherding it and itself to be
kicked from the house. At the end of the tale, the goat comes to senses. The goat and the girl go to the house of
the homeowner. The owner of the goat is delighted with their returning, too, and they live happily after.
In the tale entitled “The Vengeful Rooster” (p. 180), the theme of taking revenge from the bad is
treated. The rooster takes revenge from the woman stealing the bells hanged by its owner on its neck by getting

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help from the fountain together with such animals as fox, wolf and bee. Moreover, in the tale of “The Snake
Fairy” (p. 29), at the end of the struggle between goodness and badness, goodness wins. The snake fairy
marrying the daughter of a bey by taking shape of a human confines the girl to the cave it lives and oppresses
her. Seven sons of an old woman with seven children save the daughter of Bey by killing the snake fairy. Bey
gives her daughter to the eldest of these children. In the tale, that the struggle made against the tyranny with
perseverance, determination and courage is always won is emphasized.
The tale of “The Finger Child” (p. 71) includes the struggle between the weak and the strong, between
the poor and the rich. In the tale of “An Orhan Girl” (p. 45), an orphan girl’s adventure is told. The step mother
and her daughter are the figures who do evils and are the source of evils. The orphan girl living with her step
mother and sister is sent by the step mother to a grain mill where demons come over to be killed. Listening to the
demons, the girl takes the gold hidden by the demons in the grain mill and returns home. With the hope of
becoming rich, the step mother takes her daughter and goes to the grain mill. Unable to find the gold, the demons
find the step mother and her daughter and kill them on the grounds that they stole the gold. Thus, both the orphan
girl gets rid of the evil deeds of the step mother and the bad get their deserts. “The Step Daughter” (p. 112), as
understood from the title of the tale, the events lived by a step daughter are treated. The bad behaviors exhibited
by the malignant step mother and her children toward the step daughter of the home are the mostly-treated
themes in tales. The step daughter banished from home to get lost or die manages to survive with the help of
good fortune and her true-heartedness. Through the event taking place in the tale, the thought of the presence of
divine justice to watch and protect the step children against injustice in a society is observed. In the tale of “The
Squash Girl” (p. 61), attention is attracted to the fact that malignant people will suffer a pang of conscience in
the world in reply to their bad behaviors. In these tales, such messages as “the necessity of helping people
suffering wrong”, “every struggle made with patience, perseverance and courage against the bad is won” are
given.
In “The Lame Goose” (p. 38), the lame goose gives the miller, a poor and old man, magic table and tells
him not to tell anybody about the secret of the table. When the old man tells about the secret of the table to those
coming to the grain mill, thieves steal the table. A magic mace that the lame goose has given the old man and his
wife compassionately hits first the old people then the thieves on their heads. At the end, the oldsters feel happy
to get the table back. The tale includes such thoughts as “a helpful hand is always available to give the poor” and
“bad behaviors are certainly punished”. In the tale of “The Rich and the Poor” (p. 120), the symbol of badness is
the elder one of the two brothers. He does not give his younger brother a share from the inheritance left by their
father. The younger brother becomes rich when he finds the cave of the giants and their treasures. And when his
elder brother goes to the cave with the hope of becoming rich, he is killed by the giants. In the tale, the badness
of greediness and ambition to become rich is shown.
In the tale of “The Vizier and the Padishah’s Daughter” (p. 110), the girl runs away from the palace as a
result of the vizier’s drawing a bead on the padishah’s daughter and marries the son of a villager. The girl meets
with her father again at the end of the tale. And the Padishah learning about the inside story has the vizier killed.
The villager and his family in the tale become rich through this marriage at the end of the tale. The conflict
element in the tale entitled “The Outstanding Beauty” (p. 144) is the Padishah’s daughter’s being jealous of the
vizier’s daughter’s beauty and her desire to get revenge on her. The vizier, who is kind-hearted and loves her
daughter very much, under strong influence of the feeling of fatherhood, puts her in a chest and sells in the
bazaar to save his daughter. A young man saying that the Vizier’s daughter is more beautiful than the Padishah’s
daughter buys the Vizier’s daughter. These two youngsters get married and live a happy life. From the tale, the
following message is derived “Although the strong seems to beat the weak, the weak gets rid of this tyranny and
gets happy thanks to the divine justice and kind-hearted people.”
In the tale entitled “Sister Elçınar” (p. 173), the source of badness is the black-hearted and clumsy
sisters and the witch accompanying them. Three sisters marry the son of the Padishah and dig in the palace.
When the eldest and the middle sisters turn out to be clumsy, the youngest sister, as promised, gives birth to two
babies, a girl and a boy, with a moon on the forehead of the one and a star on the forehead of the other, for the
son of the Padishah. Being jealous of this, two sisters start to do evils to their youngest sister through the witch
and cause her family to break up. In the tale, there are two entities helping the kind-hearted and honest people:
Sister Elçınar and Deus Ex Machina (Hizir). Sister Elçınar is a half-fairy and half-human entity having heavenly
powers. Provided they obey the rules, she helps the good. And she punishes the bad and the rule-less by
gorgonising them. Deus Ex Machina (Hizir) is a guiding heavenly entity giving useful information to solve
problems. At the end of the tale, Sister Elçınar tells the son of the Padishah about what has happened to the
children makes him learn about the truth. The son of the Padishah takes his children and wife and comes to the
palace. He punishes those who have done evils to himself and he and his family live a happy life. In the tale, the
main idea that the kind-hearted and the right will definitely be watched and protected by an extraordinary power
is treated.

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The heroes and heroines of the tale entitled “Pearl-toothed and Dagger-toothed” (p. 146) are humans
and animals. Some of the animals have exceptional powers. The hero of the tale is a shepherd living with his
mother, poor but kind-hearted and merciful. Because of his these qualities, he is helped by the animals with
extraordinary powers. When the shepherd feeds and raises the baby snake that he finds it wounded and saves, the
Padishah of the snakes’ gives the shepherd a magic ring. When the shepherd kisses the ring one time, the
appearing Arab realizes all his wishes. With this help, he marries the daughter of the Padishah. A man hearing
about the ring cheats the shepherd’s wife and replaces this ring with normal rings. Using the power of the ring,
he takes the shepherd’s palace and family to a far-away place. The shepherd, with the help of his dog, Daggertoothed, and his cat, Pearl-toothed, continuously accompanying him, gets hold of the ring again. From the tale
appear such messages as “The bad and those doing evils in a society pay sooner or later for what they have
done. The good should be rewarded and the bad should not be let get away with his badness”.
In the tale of “Atoğlu” (p. 126), there is a padishah with three sons and a daughter. Before his death, the
Padishah tells his sons his will that they will let their sister marry whom she likes. After the Padishah dies, a
giant asks for the girl’s hand. On her rejection, the giant kidnaps the girl. Atoğlu, saving his elder brother and
sister from the giants’ hands, is a person with heavenly qualities. For his mother did not give birth to him by
falling pregnant from a father. He has such power, courage and knowledge to beat the giants easily. The message
from the tale is: “Disasters that human and societies experience are not permanent, and a kind of power will
definitely help people to cope with these.”
Courage and heroism
In the tales, courage and heroism, appearing depending on this, is a frequently observed and treated
theme. The understanding and character of a society on this matter reveal themselves through heroes’
extraordinary powers and adventures they live with heroes in the tales. The theme of courage and heroism in the
tale is seen in the struggles between heroes selected from among animals and people from different social classes
and people and animals or between supernatural powers. Tale audience is given ethics training through heroes’
adventures, and it is aimed to introduce people with understandings and behaviors that they are supposed to
possess in life and made to adopt.
Courage and heroism appear around the type of “Keloğlan”, which is frequently seen in Turkish folk
tales, as it is in the tales entitled “Keloğlan and Kemer Tay” and “Bald Mehmet”. In the tale of “Keloğlan and
Kemer Tay” (p. 11), Kemer Tay is a horse with extraordinary powers and intuitions. Keloğlan is a son of a bey;
however, he leaves home as a result of his mother’s doing evils to him. Thanks to Kemer Tay, he beats every
difficulty and finds remedies for cureless diseases. He gets the right to be bey as a result of heroisms he shows.
In this tale finishing with a happy ending, the punishment of the bad is not seen. In the tale, the following
message is given: “The people not leaving the true path and using their mind and willpower will never be beaten
and become happy at the end even if they face difficulties.” In the tale of Bald Mehmet” (p. 8), humor is the
actual element, but courage and heroism appear depending on coincidences. The coincidences-dependent
heroism of the clumsy and feckless Bald Mehmet causes him to have a lucky break. The Padishah asks him to
watch for his property, and if he achieves this, he will give him his daughter. Depending on a coincidence and a
funny event, Bald Mehmet kills the enemy giant and becomes the sultan of the country.
The thought that “it is necessary to resist injustice and tyranny” is treated as a theme in the tale of
“Avcuoğlu Kara Mehmet” (p. 105). The tale hero is tested through various events. In the tale where such values
as rebelling against the tyranny and removing tyranny are treated, the source of tyranny is the people and the
Padishah pretending to be friends but continuously thinking of doing evils. For this reason, on returning the
country, Kara Mehmet and his friends dethrone the Padishah and kill him. Kara Mehmet accesses to the throne
and marries the Padishah’s daughter he brings with him and they live happily after.
In the tale, various events and behaviors which are likely to be encountered in social life and the
behaviors to exhibit against these are shown. In life around very successful and brave people there will
absolutely be malignant people desiring to do evils secretly. No matter how big their responsibilities are and how
difficult their works are, the brave, capable and honest people certainly accomplish these. If people want to be
successful and happy in life, they should show attention to the fact that there should be informed, capable and
faithful people around them. If tyranny exists in a place and no matter wherever it comes, it is unlikely to
continue forever. And to get rid of tyranny, intelligent and brave people should certainly take the plunge and call
off tyranny.
In the tale of “Three Brothers and the Golden Apple” (p. 112), “disloyalty and punishment of
disloyalty” is treated as a theme. The hero of the tale is the youngest of the Padishah’s three sons and superior to
the others in terms of intelligence, honesty and courage. At the end of the tale, the youngest brother gets rid of
the place where his elder brothers leaves him and comes to the land of his father. He kills his father and brothers
and then marries the girl he loves and they live a happy life. In this tale, the source of badness is the padishah

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and his sons. In the tale, such qualities as intelligence, courage and loyalty are glorified. In addition to this, such
behaviors as disloyalty, promise-breaking, doing evil in return for goodness and discriminating between children
are punished as well. The male treats the main idea that “Even the people near and dear to us may sometimes go
through most unlikely evils for their own interest, but those doing these should keep in their minds that the evils
they do may cause them to die.”
Using Mind-Practical Intelligence
This theme is most frequently treated in animal tales. Especially in animal tales that children like most,
educational-instructive features with such aims as reinforcing a certain thought, providing an example, giving a
warning lesson outweigh. Since children live the age of tales in terms of personality development, it is known
that animal tales are necessary and amusing for them. A child never believes that a crow or fox can really speak.
The child needs such extraordinariness in tales where motion element, diversion and extraordinariness are very
intensive (Oğuzkan, 2001; 25). If children are not told tales, they will show the attitude of creating events and
heroes similar to those in tales in their own world.
In animal tales, it is known that animals represent some behavior patterns. Fox represents “cunningness
and practical intelligence”, wolf represents “courage and heroism”, and lion represents “authoritative power and
law.” In the tales entitled “Learned from the Wolf” (p. 6) and “Cunningness of the Fox” (p. 33), using its mind
and producing practical solutions, the fox gets rid of the bad condition or danger it falls in. Seeing the death of
the wolf with the lion-claw, the fox in the first tale saves its life by exhibiting obedient but practical solutionproducing personality before the lion. Moreover, the fox in the second tale gives harm to the animals, not having
accepted it among them, in the forest and tarnishes their interest. Thus, though forcefully, it gets itself through
the society where it lives. Both tales include such ethical values as “using mind”, “producing different solutions
to problems”, “using the ways of producing solutions in place of fighting”, and “believing in the fact that people
with different understandings and ideas can live together in the society by showing respect to one another’s
differences.”
In some tales, too, the theme of getting rid of poverty and becoming rich by using mind is treated. In the
tale of “The Miller and The Fox” (p. 135), the fox first shows an evil-doing character. However, just while it is
being killed due to its this offense, it starts to play the role of a character deciding to become a kind-hearted one
both to get rid of death and to make its offense forgiven. And the miller suffering from the fox at the beginning
of the tale, while he is a poor person at the beginning of the tale, both marries a girl and owns a palace through
the help of the fox at the end of the tale. In the tale showing the importance of social justice and fair sharing, the
fox with its cunningness and ability to persuade people and wittiness represents justice.
In the tales entitled “Köse (Beardless)”, “Cunning Gipsy”, and “Lame Ismail”, there is a similar plot.
The heroes in these tales go into fight against the giants, and thanks to their wise behaviors, they both beat the
giants and get rich and happy. The giant in these tales represents big events and disasters that people may face
and become unable to overcome in real life.
In the tale of “Köse” (p. 67), Köse, thanks to his being wise and vigilance, both knows to protect him
from the giants’ evils and becomes rich with the help of the giants. Köse represents witty, cautious people
knowing how to overcome fears and knowing to use difficult-but-useful possibilities. In the tale of “Cunning
Gipsy” (p. 79), when the dragon comes to eat the last villager in the village, a gipsy saves the villager from the
dragon by acting wisely and intelligently. Making the dragon believe that both she and her children are very
strong, she makes the dragon flee and gets the fortune left by the dragon. In the tale, since the villagers do not
fight against the enemy dragon killing them and wait for others to fight in place of them, this results in their
disaster. In the tale of “Lame Ismail” (p. 96), it is shown that the people seeming to be thin and weak can achieve
such big works that they are not expected to do with their courage and by acting wisely. Lame Ismail looks
weaker compared to his friends. However, by acting wisely and cautiously, he jerks the giant around and saves
his friends from death. This behavior tells us that it is wrong to judge about people just by looking at their
appearance.
In the tale of “The Giant and the Padishah’s Daughter” (p.17), a giant falls in love with the Padishah’s
daughter and they escape from the palace at night and play together in the giant’s palace. Keleş, a wise and
vigilant person, gets the magic power in the hands of the demons by acting wisely and intelligently and, with the
help of this power, learns about the inside story of the giant’s adventure. At the end of the tale, Keleş gets the
right to marry the Bey’s daughter and half of the regality. In the tale, the following main idea is treated: “No
matter how big difficulties you face in life, you can overcome everything with using your intelligence and
perseverance.”
In the tale of “Blind Şaban” (p. 72), Blind Şaban, a person without father and brought up by his uncle
and in fact very intelligent, cautious and fearless, at first commits thefts. This tale aims to make its audience
believe that Blind Şaban has the intelligence and cunningness to do the heroic works which he will achieve in the

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future. Although the thefts committed by the hero of the tale are regarded as unfavorable in terms of individual
and social education, the actual message is hidden in the style of performing these behaviors. Blind Şaban can
make a very cunning plan and weather the storm in order to manage to perform a task on which he sets eyes or to
steal. In the tale, Blind Şaban is the symbol of the intelligence, courage and power that can even hold the enemy
Padishah captive.
The tale conveys educationally rich messages. Raising children and the attitudes of parents in the
education to be given to them are very important. Blind Şaban’s becoming a thief is due to his uncle’s
encouraging him to become a thief. In the tale, to punish the theft and the thief, not Blind Şaban but his uncle is
selected. For parents are responsible for the education of children and their behaviors. The second message in the
tale appears with the event in which Blind Şaban takes the enemy Padishah captive to save his country from
enemies. With this behavior, patriotism and heroism for the sake of a country are glorified. The attitude of the
Padishah reveals the third message in the tale. The Padishah forgives Blind Şaban although he robs him and
survives the traps he sets up to catch him. His forgiving him is not in return for nothing but in return for the
heroism he will do for his country. The Padishah discovers the intelligence and ingenuity of Blind Şaban that he
cannot capture in any way. With this behavior, a positive and successful administrator model selecting successful
people to serve their country in a positive direction and using them in the administration of the country is
exhibited.
In the tales of “The Padishah and His Vizier” (p. 82), “A Codger Boy” (p. 91), “The Youngest
Daughter” (s. 89), “Gotten His Teacher into Trouble” (p. 94), there are heroes and heroines coming to the fore
thanks to their intelligence despite their young ages. In these tales, the importance of knowledge and the fact that
intelligence and knowledge are present not only in adults but also in children are told. The heroes and heroines
behave wisely when tested and successfully solve their problems by acting wisely and intelligently before the
events they encounter. Moreover, from time to time, the heroes and the heroines having these qualities are
observed to possess extraordinary powers as well. In these tales, such understandings as “it is necessary to pay
regard to children even if they are young and pay attention and show respect to their ideas; it is important that
government executives should appoint intelligent and cautious people having the ability to produce practical
solutions instead of those with different qualities, and the overindulgence with money brings badness” are
emphasized.
In some tales, the intelligence appears in the form of a person‘s possessing the information that he or
she is supposed to know about. In the tale entitled “The Padishah and His Two Viziers” (p. 84), the Padishah
having the power, information and intuition and the viziers being unaware of these kinds of information are
criticized. In the tale, persons holding offices in the government but weak in terms of information and
understanding are criticized. Moreover, in the tale of “The Stupid Thieves” (p. 99), the message that those
thinking that they are intelligent but others are stupid will be mistaken and fall on their swords is emphasized.
Patience and Perseverance
In tale plots, the struggle between one another occupies an important place. It is observed that, from
time to time, extraordinary powers interfere in these struggles. In order for heroes or heroines to win the
struggles they get into, they need to become patient and bear difficulties. A dimension of struggle appears in the
form of heroes and heroines’ earning their lives by working. The heroes and heroines showing patience against
the events they live and not losing their perseverance become happy and rich at the end of tales.
In the tale entitled “Mustafa Çelebi” (s. 43), Mustafa Çelebi was given a cat, an animal not known in the
world up to that time, in return for his work. Not liking this, the hero, when he arrives at a village, exchanges the
cat for a sack of gold to hunt the mice and becomes a rich man. In the tale, the necessity of showing patience
despite the unimportance of the things a person works and earns is emphasized. Mustafa Çelebi, who shows
patience, becomes rich thanks to the cat. In the tale of “Misadventures” (p. 138), it is told that a family gets
united and becomes happy as a result of showing patience to various troubles. The tale includes a message that
“It is not possible to escape evils and troubles. Despite this, one should never give up fighting. Gracious and
honest people will eventually win.”
In the tale entitled “The Poor Girl and the Poor Bird” (p. 25), the young girl, the heroine of the tale,
goes through the test of patience by waiting by a deceased young man for forty days. The young man awakening
on the fortieth day makes a pilgrimage and marries the young girl and they become happy. The heroes of the tale
entitled “A Rooster Tale” (p. 40) are a rooster and humans. The owner of the rooster tells the idle rooster to work
and serve a purpose, or else, that he will cut it. The importance of being patient and in a struggle is treated.
In the tale of “Padishah’s Daughter” (p. 49), the heroes are humans and fairies. Padishah’s son falls in
love with a padishah’s daughter, but the son is kidnapped by the fairies and transformed into a pigeon.
Padishah’s daughter waits patiently for her lover to come back. “Bald Boy” tells padishah’s daughter about the
place of padishah’s son falling into the hands of the fairies. He figures out the events that nobody can solve and

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brings the two youngsters together. In the tale, such values as “Being patient, not losing hope no matter how big
difficulties are” are treated. A similar event is present in the tale entitled “The Youngest Brother” (p. 142) as
well. Thanks to his patience and perseverance, the hero, who is poor at the beginning of the tale, becomes happy
and rich at the end of the tale with the help of non-human entities and fortune.
In the tale entitled “Iskender Padishah” (p. 23), the Padishah, the servant and the shepherd’s pipe
constitute the central figures. The servant accidentally learning that the Padishah has horns cannot show the
patience of keeping this secret. When the girl lies on the ground in the country and heaves a sigh, her secret
passes to a bulrush sprouting on the ground. And when a shepherd’s pipe is made from this bulrush and blown, it
tells that the Padishah has horns on his forehead. From the tale, the following message appears: “No secrets
remain hidden in the world, and a secret known by person is no longer a secret.”

Conclusion
Knowledge, patterns of behavior and cultural values transferred from one generation to another and
respected by everyone in a society are expressed by the concept of tradition. The tales having a part in the
traditions of the Turkish society have been expressed by using not only the rich and fluent expressional
characteristics of the language just with an understanding of giving advice, but also with a fantastic fiction. For
centuries nations have accumulated the lessons they have extracted from their experiences, their philosophies of
life, and their expectations about the future, their characters and senses of humor in tales. Thus, tales have
become a type that not only a certain part of a society but all individuals like both to read and listen. This has
made tales a source feeding informal educational activities in the society.
Besides holding the values coming from the past and transferring these to upcoming generations, tales
are a source preparing individuals for the future at the same time. In the struggle between the good and the bad,
the good’s winning at the end and reaching the happy end, at the same time, realizes a social educational activity
drawing away individuals from badness and guiding them to goodness, fidelity and graciousness. Since tales
benefit from humor intensively while transferring and teaching these values and give place to a fantastic fiction
in terms of the selection of heroes and the organization of events, they have been adopted and learned not only
by children but also all the individuals of a society. While fulfilling the duty of transferring the values that a
society itself has produced through reshaping them and educating the society around these values, they have
done an important service in creating a “national consciousness” in individuals.

References
Some of the tales included in this book have also been compiled by other source
persons and examined comparatively with different variants of these tales in Anatolia. This
study shows that there are great similarities between the tales living among the Bulgarian
Turks and those told in Anatolia. (For further information on this issue, see Dr. Ahmet Öcal,
“Bulgaristan Türk Masalları ile Yozgat (Karakuyu) Masallarının Karşılaştırılması”, Erciyes
University Social Sciences Institute Journal, Volume : 13 Year : 2002, pp. 113-123.)
Alptekin, Ali Berat, (2002) Taşeli Masalları, Akçağ Yayınları, Ankara.
Boev, Emil-Memova, Hayriye, (1963) Rodop Türk Halk Masalları, Sofya.
Boratav, Pertev Naili, (1983) Folklor ve Edebiyat (1982) II, Adam Yayınları, Đstanbul.
Boratav, Pertev Naili, (1992), 100 Soruda Türk Halk Edebiyatı, Gerçek Yayınevi, Đstanbul.
Çevirme, Hülya, (2004) “Masal ve Efsanelerde Halk Eğitimi”, Đnönü Üniversitesi Eğitim Fakültesi Dergisi,
Sayı: 548.
Elçin, Şükrü, (1986) Halk Edebiyatına Giriş, Kültür Bakanlığı Yayınları, Ankara.
Günay, Umay, (1992) Masal, Türk Dünyası El Kitabı 3, Türk Kültürünü Araştırma Enstitüsü Yayınları,
Ankara.

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Güney, Eflatun Cem, (1971) Folklor ve Halk Edebiyatı, Millî Eğitim Basımevi, Đstanbul.
Kantarcıoğlu, Selçuk, (1991) Eğitimde Masalın Yeri, MEB Yayınevi, Đstanbul.
Karatay, Halit, (2007), “Dil Edinimi ve Değer Öğretimi Sürecinde Masalın Önemi ve Đşlevi”, Türk Egitim
Bilimleri Dergisi, Yaz, 5(3).
Kunos, Ignacz, (1978) Türk Halk Edebiyatı, Tercüman 1001 Temel Eser Serisi, Tercüman Yayınları,
Đstanbul.
Oğuzkan, Ferhan, (2001) Çocuk Edebiyatı, Anı Yayınları, Ankara.
Tezel, Naki, (1968) “Türk Edebiyatında Masal”, Türk Dili, C. XIX, S: 207.
Yavuz, Muhsine Helimoğlu, (1999) Masallar ve Eğitimsel Đşlevleri, Ürün Yayınları, Ankara.

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                <text>Tales have an important place and value in transferring and adopting national and  universal values. Tales as a genre in folk literature are very rich in terms of language  features and values. Tales deal with humans’ common feelings and thoughts before nature  and life. Individuals of a society and particularly children find and acquire an important part  of experiences preparing them for future in fabulous tales. This feature of theirs makes them  a very important resource for children and children’s literature in addition to the education  of society and transferring values. Tales have a very important role in developing children’s  imagination, their ability to perceive abstract concepts and language skills. The child finds  an environment similar to which he/she lives in the literary work created for him/her. S/he  catches the opportunity to make connections and comparisons between the written or the  told and the lived. Tales not only perform all these educational functions and duties but also  entertain. Tales through symbolic elements they bear open the doors of a very different  world to their readers and listeners. When symbolic and imaginary elements are taken out of  tales making this environment entertaining with a style specific to them, real life comes out.  In the present study, the tales published with the title “Rodop Turkish Folk Tales” compiled  by Emil Boev and Hayriye Memova from the Turks living in Bulgaria will be examined in  terms of values they include.</text>
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                    <text>Edward Bond’s Play for Children: Education for Sustainable Development
and the Need for Theatre in Education
Mehmet TAKKAÇ
Ataturk University,
Erzurum,/Turkey
takkac@atauni.edu.tr
Ahmet Gökhan BİÇER
Kafkas University,
Kars, Turkey
gokhanbicer@hotmail.com
Abstract: Education for sustainable development is a process that gives much importance to create
a better, safer and a just world. It emphasizes the need for a new vision of education system.
Learning for sustainable development, critical thinking, and problem solving should be the main
concepts of this process and also the main principles of Theatre in Education movement. Edward
Bond, one of the most innovative voices of modern British drama and a leading dramatist who
writes for Theatre in Education movement, believes that theatre has a social, political and moral
purpose. For this reason he writes plays for educational contexts. His greatest aim to write plays for
young people is to enable children to understand themselves, the political society around them and
to create a just society. His play The Children (2001) shows a bleak vision of future for children in
an unjust society. This paper examines young people’s isolation in a technologised society and
shows Bond’s concepts of Theatre in Education movement for a sustainable development.
The importance of drama is that it may directly confront radical innocence and the need for humanness…Real events (in war,
sickness, triumph) may also confront the relationship between imagination and reason, but reality tends to be subordinated to
ideology…Drama is…created to circumvent this.1

The work of Edward Bond is a crystallization of the major concerns of British theatre during the past forty
five years. From his plays in the sixties, to his most recent works, dialectics of violence, politics, revolution, justice,
imagination, and children have been continually present on his stage. His early plays echo the ideas of the post-war
British left, and his most recent plays, especially after the collapse of socialism, address the fate of children and the
world of education.
During the past four decades Bond has developed his own form of theatre which he has termed the ‘Rational
Theatre’. In his essay ‘The Rational Theatre’ Bond argues the function of literature and art in society. For him art
must include these two features below:
Firstly, rational objectivity, the expression of the need for interpretation, meaning, order…That is for
a justice that isn’t fulfilled in the existing social order. Doing this it tends to humanize society, make
society truly self-conscious instead of self-identified. This is a truly moral function. But, secondly, it
also includes a misinterpretation of experience, and this misinterpretation has a historical class
origin. It distorts the first function, because it is dictated by the needs of the ruling class and its
problems in running the structure it imposes on society.2
In a Bondian sense, art must deal with the conflict between ideal justice and a wrong interpretation of this
justice by ruling class. Bond maintains that it is artist’s duty to illustrate the need for justice in the world and artist
cannot be inactive about this conflict.
Regarding art as a political instrument which must develop a human consciousness, Edward Bond believes
that art has also a vital moral function. The playwright claims that:

1

Edward Bond, The Hidden Plot: notes on theatre and the state, Methuen, London, 2000, p. 181.

2

Edward Bond, Plays: Two, London, Eyre Methuen, 1978, p. xiii.

167

�Art is…not only evidence of the moral autonomy of individuals but also the fact that they can achieve
moral sovereignty only under a good government or in struggling to create such a government.
Art, it hardly needs saying, can’t create a good society on its own, but it is a necessary part of its
creation. It produces its interpretations of experience as technological and scientific development
makes them possible; this development is the foundation of human consciousness.1
For creating this human consciousness Bond has taken a particular interest in dramatizing the hopes and
anxieties of children and their isolation from the corrupting culture of adults. There are playwrights-a- plenty who
can create powerful images of corrupt and dangerous modernity, inimical to humanity and justice. What Bond
presents in addition is a built-in set of tools with which to do more than be shocked or confirmed in our anger and
suffering. These are the tools of education and they are present in the plays because the writer has always been fired
by the processes by which children learn and fail to learn.2 To overcome this negative process, which he thinks is a
barrier for change, he offers Theatre in Education as an effective tool.
Bond regards Theatre in Education fundamental to young people’s development and education for a
sustainable development. For him, “Theatre in education is the most valuable cultural institution the country has”3
and “TIE∗ lets children come to know themselves and their world and their relation to it. That is the only way that
they can know who they are and accept responsibility for themselves. TIE is carrying out the injunction of the
Greeks, who founded the basis of democracy and theatre: as they said ‘know yourself- otherwise you are a mere
consumer of time, space, air and fodder’ to humans.4
Having the responsibility of the artist to his society, Edward Bond doesn’t close his eyes, ears and hearts to
the social and political events of the world that effect young people. His childhood experience of the Second World
War and the weak post-war peace have been transformed into the intense imagery to write brilliant plays for children
to defeat injustices which shape the modern societies. For this reason he has constructed a bridge between art and
education. With the disappointment of conventional theatres in Britain he only writes for school children, students,
and works with Big Brum Theatre in Education Company in Birmingham. His aim with the collaboration of this
company is to use theatre as a tool for learning.
In Theatre in Education learning is not instrumental but conceptual, using the power of theatre to resonate
with our own lives in order to reach new social understandings about the world we inhabit, to explore the human
condition and behavior so that it can be integrated into young people’s minds and make them morally more human,
as Bond says, allowing them to know themselves.5 Like Bond, believing in the indispensability of Theatre in
Education as a factor of supreme significance in the social lives and education of children, Gillham thinks:
And, because such things concern the processes of social and human interactions, the domain
particularly of drama and theatre in education, real understanding is a process of coming to
understand: we cannot ‘give’ someone our understanding. Real understanding is felt. Only if the
understanding is felt can it be integrated into children’s minds, or anyone’s. Resonance is the starting
point of the integration process. The resonance of something engages us powerfully; that is,
affectively. But, significantly, it also engages us indirectly with that which it resonates. Resonance is
not authoritarian; yet it’s an offer you cannot refuse.6
1

A.g.e., p. xiv.

2

Tony Coult, “Building the Common Future”, in, Edward Bond and the Dramatic Child, Edward Bond’s plays for young people,
edited by David Davis, Trentham Books, UK and Sterling, USA, 2005, p. 11.

3

Edward Bond, Selections from the Notebooks of Edward Bond, Volume One, Ed. Ian Stuart, Methuen, London, 2000, p. 58.

∗

Theatre in Education

4

Edward Bond, “The Importance of Belgrade TIE”,in, SCYPT Journal, 27,1994, pp. 36–38.

5

Chris Cooper, “Edward Bond and the Big Brum Plays”, in, Edward Bond and the Dramatic Child, p.50.

6

Geoff Gillham, “The Value of Theatre in Education”, in, SCYPT Journal, 27, 1994, p.5.

168

�Gillham’s viewpoint that resonance is not strict but ‘an offer you cannot refuse’ connects openly with how
the plays of Edward Bond work with their spectators.
Bond believes that theatre has a strong communal, political and an ethical function, and he is interested in drama
which encourages young people to question the world around them and invites to imagine how it might be different.
He explains his understanding of this issue as follows:
TIE does not cure or punish. It does the only moral-and practically useful- thing that can be done to
bewilderment and violence. It turns it to creativity. It does not stop at helping the disaffected to
understand themselves and others, vital though that is. I t gives them the only reward creativity can
give-the ability to change. That is something that cure and punishment could never do.1
A fundamental figure in much of Bond’s work has been the child, and the correlation between past and
present. The Children, written for Manor Community College and performed by the students of this college deals
with children’s feelings of social isolation through a central dramatic question: What would Medea’s children say if
they were allowed to speak? By using the familiar Bondian tool of exploring contemporary social questions through
mythic stories; The Children broke the silence of children whose only words were cries for help as they were sent to
their deaths. This powerful dramatic symbol presents insights into the politics of childhood, making the division
between the worlds of children and adults painfully noticeable to a contemporary audience. In addition to
interrogating the ethical seriousness of its content, the act of performing the play would also offer this particular
group of young people a very public voice in a city where they felt ignored and undermined.2
In The Children Joe, who “marks the difference between self-discovery and self-creativity, and carries with
him the experiences and attitudes of his friends into the adult world”3 in the course of the play, is terrorized by his
mother to destroy a house by fire. A young boy dies in the fire, and with his friends, Joe and his friends decide to
escape. They carry with them an outsider, a hurt man, who is the father of the boy who passed away in the fire. He
kills them separately; until lastly, only Joe is left, to face the future lonely saying “I’ve got everything. I’m the last
person in the world. I must find someone”.4
Dealing with specifically a children’s journey which starts from any modern city, and bringing play’s
central character Joe’s journey into a “post-apocalyptic world”5, The Children is an essential play. It summarizes
Bond’s views about children, and how adults are behaving them, and not making a warm address for them in the
world.
The division between self discovery and self-creativity is a vital issue to understand the message of The
Children. By the closing stages of the play Joe is the only one alive and he leaves the stage purposefully, as if to
begin a new phase of his journey. The young people’s journey, for Bond, is “like the map of ancient rite of passagethe very ancient journey that all humans have had to go on since we first wanted to understand ourselves and take
responsibility for our world.”6 In this sense:
The play does not describe the journey in an abstract way, but creates the experience of the journey
through the intense concentration, which is the secret of drama…The young people who go on the
journey in The Children, are the only ones who can save themselves-helped perhaps by adults who
have also made journey and learnt to replace revenge with justice, anger with care.7
1

Edward Bond, in, Ian Stuart, Edward Bond .Letters 4, Amsteldijk, Harwodd Academic Publishers, 1998, p. 118.

2

Helen Nicholson, “Acting, Creativity and Social Justice: Edward Bond’s The Children, Research in Drama Education, Vol.8,
No.1, 2003, p. 11.
3

A.g.e., p.17.

4

Edward Bond, The Children, Methuen, London, 2000, p. 52.

5

David Allen, “The Children”, in, Edward Bond and the Dramatic Child, Edward Bond’s plays for young people, p. 149.

6

Edward Bond, “Words about The Children”, In. Programme for the Classworks Theatre production, 2000.

7

A.g.y..

169

�The extreme situations in which the children are placed in the play lead them to ask fundamental questions
about who they are and what they would like to become. Although the situations are inherited from the adult world,
the young people have to find ways of living without losing the sense of justice, their radical innocence, which they
had taken for granted in their own world.1 Living among the grim realities of the world such as violence, social
isolation and abuse, children would learn and experience this process by playing themselves, acting their stories, and
understanding of themselves in relation to the world. This crucial point is what Bond wants to do with Theatre in
Education, as he points out as such, “Education should enable children to search for meaning so that they may bear
witness to life. The psyche is a dramatizing structure and cultures are in a wide sense theatres.”2
In this sense, by exploring the imaginative world of the children, and drawing attention to the moral
corruption and their search for meaning through the Theatre in Education movement, the play reflects a profound
discussion to educators: How to live morally in an amoral world? How to be human? How can we create a humane
society? To consume or not to consume! In the light of these vital questions it is possible to find reasonable and
rational answers from Edward Bond’s Big Brum 25th birthday-speech and message:
Drama is self creativity. It teaches nothing. Instead it confronts human creativity with its own needs. It
does not prepare children to enter society; it prepares them to enter more fully into their humanness. It
is not interested in citizenship but in the Promethean self, in the rightful discontent of being human. It
is not involved in self-expression, which is a flabby cliché, but in the creation of shared humanness.
How else can young people survive even the memory of what many of their elders did in the last
century? Or leave a world more innocent than the one they entered? Perhaps those elders learnt to
accept injustices and contradictions. Drama confronts young people with situations in which that
injustice has seeped down into their own lives, or which they can easily foresee in the future. At that
age such things are unacceptable. And if at that age drama ignites the self’s creativity by respecting it
and trusting its strength, then society will be less able to destroy it later. We will have given it for ever
the indomitable power of youth. In time it may make civilization young again.3
In Bond's evaluation of contemporary world, everyone must be aware of where and in which circumstances
he is living and what possible facilities he gains. Not only adults but also children are included in this critical
process. Children have a right to know the world they're in, and who they are. The writer points out that handling the
case of children must be the first and primary step towards achieving this essential purpose. The most significant
deduction one could possibly make out from The Children is that, there is always a positive hope for creating a good
future and the search for justice because each human infant starts life with radical innocence.
References
Allen, David. (2005). “The Children”, in, Edward Bond and the Dramatic Child, Edward Bond’s plays for young people, edited
by David Davis, Trentham Books, UK and Sterling, USA.
Bond, Edward. (1978). Plays: Two, London, Eyre Methuen.
Bond, Edward. (1994).“The Importance of Belgrade TIE”,in, SCYPT Journal, 27, pp. 36–38.
Bond, Edward. (1997). Eleven Vests and Tuesday, London:Methuen.
Bond, Edward. (1998). in, Ian Stuart, Edward Bond .Letters 4, Amsteldijk, Harwodd Academic Publishers.
Bond, Edward. (2000). The Children, London:Methuen.
1

Nicholson, “Acting, Creativity and Social Justice: Edward Bond’s The Children, p. 20.

2

Edward Bond, Eleven Vests and Tuesday, Methuen, London, 1997, p. 91.

3

Edward Bond, “Young Civilization”, http://www.bigbrum.org.uk/, May 2007.

170

�Bond, Edward. (2000). Selections from the Notebooks of Edward Bond, Volume One, Ed. Ian Stuart, Methuen, London.
Bond, Edward. (2000). The Hidden Plot: notes on theatre and the state, London:Methuen.
Bond, Edward. (2000). “Words about The Children”, In. Programme for the Classworks Theatre production.
Cooper, Chris. (2005). “Edward Bond and the Big Brum Plays”, in, Edward Bond and the Dramatic Child Edward Bond’s plays
for young people, edited by David Davis, Trentham Books, UK and Sterling, USA.
Coult, Tony. (2005). “Building the Common Future”, in, Edward Bond and the Dramatic Child, Edward Bond’s plays for young
people, edited by David Davis, Trentham Books, UK and Sterling, USA.
Davis, David. (2005). Edward Bond and the Dramatic Child, Edward Bond’s plays for young people, Trentham Books, UK and
Sterling, USA.
Gillham, Geoff . (1994).“The Value of Theatre in Education”, in, SCYPT Journal, 27.
Nicholson, Helen. (2003). “Acting, Creativity and Social Justice: Edward Bond’s The Children, Research in Drama Education,
Vol.8, No.1.

171

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                    <text>Edward Bond’s Play for Children: Education for Sustainable Development
and the Need for Theatre in Education
Mehmet TAKKAÇ
Ataturk University, Erzurum, Turkey
takkac@atauni.edu.tr

Ahmet Gökhan BİÇER
Kafkas University, Kars, Turkey
gokhanbicer@hotmail.com
Abstract: Education for sustainable development is a process that gives much importance to create a
better, safer and a just world. It emphasizes the need for a new vision of education system. Learning for
sustainable development, critical thinking, and problem solving should be the main concepts of this
process and also the main principles of Theatre in Education movement.
Edward Bond, one of the most innovative voices of modern British drama and a leading dramatist who
writes for Theatre in Education movement, believes that theatre has a social, political and moral purpose.
For this reason he writes plays for educational contexts. His greatest aim to write plays for young people
is to enable children to understand themselves, the political society around them and to create a just
society. His play The Children (2001) shows a bleak vision of future for children in an unjust society.
This paper examines young people’s isolation in a technologised society and shows Bond’s concepts of
Theatre in Education movement for a sustainable development.

The importance of drama is that it may directly confront radical innocence and the need for
humanness…Real events (in war, sickness, triumph) may also confront the relationship
between imagination and reason, but reality tends to be subordinated to ideology…Drama
is…created to circumvent this.1
The work of Edward Bond is a crystallization of the major concerns of British theatre during the past
forty five years. From his plays in the sixties, to his most recent works, dialectics of violence, politics,
revolution, justice, imagination, and children have been continually present on his stage. His early plays echo the
ideas of the post-war British society and general aspects of universal issues, and his most recent plays, especially
after the collapse of socialism, he addresses the fate of children and the world of education.
During the past four decades Bond has developed his own form of theatre which he has termed the
‘Rational Theatre’. In his essay ‘The Rational Theatre’ Bond argues the function of literature and art in society.
For him art must include these two features below:

Firstly, rational objectivity, the expression of the need for interpretation, meaning,
order…That is for a justice that isn’t fulfilled in the existing social order. Doing this
it tends to humanize society, make society truly self-conscious instead of selfidentified. This is a truly moral function. But, secondly, it also includes a
misinterpretation of experience, and this misinterpretation has a historical class

1

Edward Bond, The Hidden Plot: notes on theatre and the state, Methuen, London, 2000, p. 181.

113

�origin. It distorts the first function, because it is dictated by the needs of the ruling
class and its problems in running the structure it imposes on society.2

In a Bondian sense, art must deal with the conflict between ideal justice and a wrong interpretation of
this justice by ruling class. He maintains that it is artist’s duty to illustrate the need for justice in the world and
artist cannot be inactive about this conflict. Regarding art as a political instrument which must develop a human
consciousness, Bond believes that art has also a vital moral function:

Art is…not only evidence of the moral autonomy of individuals but also the fact that
they can achieve moral sovereignty only under a good government or in struggling
to create such a government.
Art, it hardly needs saying, can’t create a good society on its own, but it is a
necessary part of its creation. It produces its interpretations of experience as
technological and scientific development makes them possible; this development is
the foundation of human consciousness.3

For creating this human consciousness Bond has taken a particular interest in dramatizing the hopes and
anxieties of children and their isolation from the corrupting culture of adults. Of course there are playwrights-aplenty who can create powerful images of corrupt and dangerous modernity, inimical to humanity and justice.
What Bond presents in addition is a built-in set of tools with which to do more than be shocked or confirmed in
our anger and suffering. These are the tools of education and they are present in the plays because the writer has
always been fired by the processes by which children learn and fail to learn.4 To overcome this negative process,
which he thinks is a barrier for change, he offers Theatre in Education as an effective tool.
Bond regards Theatre in Education as fundamental to young people’s development and education for a
sustainable development. For him, “Theatre in education is the most valuable cultural institution the country
has”5 and “TIE∗ lets children come to know themselves and their world and their relation to it. That is the only
way that they can know who they are and accept responsibility for themselves. TIE is carrying out the injunction
of the Greeks, who founded the basis of democracy and theatre: as they said ‘know yourself- otherwise you are a
mere consumer of time, space, air and fodder’ to humans.6

2

Edward Bond, Plays: Two, London, Eyre Methuen, 1978, p. xiii.

3

A.g.e., p. xiv.

4

Tony Coult, “Building the Common Future”, in, Edward Bond and the Dramatic Child, Edward Bond’s plays
for young people, edited by David Davis, Trentham Books, UK and Sterling, USA, 2005, p. 11.
5

Edward Bond, Selections from the Notebooks of Edward Bond, Volume One, Ed. Ian Stuart, Methuen, London,
2000, p. 58.

∗

Theatre in Education

6

Edward Bond, “The Importance of Belgrade TIE”,in, SCYPT Journal, 27,1994, pp. 36–38.

114

�Being aware of his responsibility as an artist to his society, Edward Bond doesn’t close his eyes, ears
and hearts to the social and political events of the world that effect young people. His childhood experience of
the Second World War and the weak post-war peace have been transformed into the intense imagery to write
brilliant plays for children to defeat injustices which shape the modern societies. For this reason he has
constructed a bridge between art and education. Affected by the disappointment of conventional theatres in
Britain, he only writes for school children, students, and works with Big Brum Theatre in Education Company in
Birmingham. His aim with the collaboration of this company is to use theatre as a tool for learning.
In Theatre in Education learning is not instrumental but conceptual, because it uses the power of theatre
to resonate with our own lives in order to reach new social understandings about the world we inhabit, to explore
the human condition and behavior so that it can be integrated into young people’s minds and make them morally
more human, as Bond says, allowing them to know themselves.7 Like Bond, believing in the indispensability of
Theatre in Education as a factor of supreme significance in the social lives and education of children, Gillham
thinks:

And, because such things concern the processes of social and human interactions,
the domain particularly of drama and theatre in education, real understanding is a
process of coming to understand: we cannot ‘give’ someone our understanding. Real
understanding is felt. Only if the understanding is felt can it be integrated into
children’s minds, or anyone’s. Resonance is the starting point of the integration
process. The resonance of something engages us powerfully; that is, affectively. But,
significantly, it also engages us indirectly with that which it resonates. Resonance is
not authoritarian; yet it’s an offer you cannot refuse.8
Bond believes that theatre has a strong communal, political and an ethical function, and he is interested
in drama which encourages young people to question the world around them and invites to imagine how it might
be different. He explains his understanding of this issue as follows:

TIE does not cure or punish. It does the only moral-and practically useful- thing that
can be done to bewilderment and violence. It turns it to creativity. It does not stop at
helping the disaffected to understand themselves and others, vital though that is. I t
gives them the only reward creativity can give-the ability to change. That is
something that cure and punishment could never do.9

A fundamental figure in much of Bond’s work has been the child as an element revealing the correlation
between past and present. The Children, written for Manor Community College and performed by the students of
this college deals with children’s feelings of social isolation through a central dramatic question: What would
7

Chris Cooper, “Edward Bond and the Big Brum Plays”, in, Edward Bond and the Dramatic Child, p.50.

8

Geoff Gillham, “The Value of Theatre in Education”, in, SCYPT Journal, 27, 1994, p.5.

9

Edward Bond, in, Ian Stuart, Edward Bond .Letters 4, Amsteldijk, Harwodd Academic Publishers, 1998, p.
118.

115

�Medea’s children say if they were allowed to speak? Using the familiar Bondian tool of exploring contemporary
social questions through mythic stories, The Children broke the silence of children whose only words were cries
for help as they were sent to their deaths. This powerful dramatic symbol presents insights into the politics of
childhood, making the division between the worlds of children and adults painfully noticeable to a contemporary
audience. In addition to interrogating the ethical seriousness of its content, the act of performing the play would
also offer this particular group of people a very public voice in a city where they felt ignored and undermined.10
In The Children Joe, who “marks the difference between self-discovery and self-creativity, and carries
with him the experiences and attitudes of his friends into the adult world”11, is terrorized by his mother to
destroy a house by fire. A young boy dies in the fire, and Joe and his friends decide to escape. They carry with
them an outsider, a hurt man, who is the father of the boy killed in the fire. The outsider kills them separately;
until only Joe is left, to face the future lonely saying “I’ve got everything. I’m the last person in the world. I must
find someone”.12
Dealing with specifically a children’s journey which starts from any modern city, and bringing play’s
central character Joe’s journey into a “post-apocalyptic world”13, The Children is an essential play. It
summarizes Bond’s views about children, and how adults are behaving them, and not making a warm address for
them in the world.
The division between self discovery and self-creativity is a vital issue to understand the message of The
Children. At the end of the play Joe is the only one alive and he leaves the stage purposefully, as if to begin a
new phase of his journey. The young people’s journey, for Bond, is “like the map of ancient rite of passage- the
very ancient journey that all humans have had to go on since we first wanted to understand ourselves and take
responsibility for our world.”14 In this sense:

The play does not describe the journey in an abstract way, but creates the experience
of the journey through the intense concentration, which is the secret of drama…The
young people who go on the journey in The Children, are the only ones who can
save themselves-helped perhaps by adults who have also made journey and learnt to
replace revenge with justice, anger with care.15

The extreme situations in which the children are placed in the play lead them to ask fundamental
questions about who they are and what they would like to become. Although the situations are inherited from the
10

Helen Nicholson, “Acting, Creativity and Social Justice: Edward Bond’s The Children, Research in Drama
Education, Vol.8, No.1, 2003, p. 11.
11

A.g.e., p.17.

12

Edward Bond, The Children, Methuen, London, 2000, p. 52.

13

David Allen, “The Children”, in, Edward Bond and the Dramatic Child, Edward Bond’s plays for young
people, p. 149.
14

Edward Bond, “Words about The Children”, In. Programme for the Classworks Theatre production, 2000.

15

A.g.y..

116

�adult world, the young people have to find ways of living without losing the sense of justice, their radical
innocence, which they have taken for granted in their own world.16 Living among the grim realities of the world
such as violence, social isolation and abuse, children would learn and experience this process by playing
themselves, acting their stories, and understanding of themselves in relation to the world. This crucial point is
what Bond wants to do with Theatre in Education, as he points out: “Education should enable children to search
for meaning so that they may bear witness to life. The psyche is a dramatizing structure and cultures are in a
wide sense theatres.”17
In this sense, by exploring the imaginative world of the children, and drawing attention to the moral
corruption and their search for meaning through the Theatre in Education movement, the play reflects a profound
discussion to educators: How to live morally in an amoral world? How to be human? How can we create a
humane society? To consume or not to consume! In the light of these vital questions it is possible to find
reasonable and rational answers from Edward Bond’s Big Brum 25th birthday-speech and message:

Drama is self creativity. It teaches nothing. Instead it confronts human creativity
with its own needs. It does not prepare children to enter society; it prepares them to
enter more fully into their humanness. It is not interested in citizenship but in the
Promethean self, in the rightful discontent of being human. It is not involved in selfexpression, which is a flabby cliché, but in the creation of shared humanness. How
else can young people survive even the memory of what many of their elders did in
the last century? Or leave a world more innocent than the one they entered? Perhaps
those elders learnt to accept injustices and contradictions. Drama confronts young
people with situations in which that injustice has seeped down into their own lives,
or which they can easily foresee in the future. At that age such things are
unacceptable. And if at that age drama ignites the self’s creativity by respecting it
and trusting its strength, then society will be less able to destroy it later. We will
have given it for ever the indomitable power of youth. In time it may make
civilization young again.18

In Bond's evaluation of contemporary world, everyone must be aware of where and in which
circumstances he is living and what possible facilities he gains. Not only adults but also children are included in
this critical process. Children have a right to know the world they're in, and who they are. The writer points out
that handling the case of children must be the first and primary step towards achieving this essential purpose.
The most significant deduction one could possibly make out from The Children is that, there is always a hope for
creating a good future and the search for justice because each human infant starts life with radical innocence.

16

Nicholson, “Acting, Creativity and Social Justice: Edward Bond’s The Children, p. 20.

17

Edward Bond, Eleven Vests and Tuesday, Methuen, London, 1997, p. 91.

18

Edward Bond, “Young Civilization”, http://www.bigbrum.org.uk/, May 2007.

117

�References
Allen, David. (2005). “The Children”, in, Edward Bond and the Dramatic Child, Edward Bond’s plays for young
people, edited by David Davis, Trentham Books, UK and Sterling, USA.
Bond, Edward. (1978). Plays: Two, London, Eyre Methuen.
Bond, Edward. (1994).“The Importance of Belgrade TIE”,in, SCYPT Journal, 27, pp. 36–38.
Bond, Edward. (1997). Eleven Vests and Tuesday, London:Methuen.
Bond, Edward. (1998). in, Ian Stuart, Edward Bond .Letters 4, Amsteldijk, Harwodd Academic Publishers.
Bond, Edward. (2000). The Children, London:Methuen.
Bond, Edward. (2000). Selections from the Notebooks of Edward Bond, Volume One, Ed. Ian Stuart, Methuen,
London.
Bond, Edward. (2000). The Hidden Plot: notes on theatre and the state, London:Methuen.
Bond, Edward. (2000). “Words about The Children”, In. Programme for the Classworks Theatre production.
Cooper, Chris. (2005). “Edward Bond and the Big Brum Plays”, in, Edward Bond and the Dramatic Child
Edward Bond’s plays for young people, edited by David Davis, Trentham Books, UK and Sterling,
USA.
Coult, Tony. (2005). “Building the Common Future”, in, Edward Bond and the Dramatic Child, Edward Bond’s
plays for young people, edited by David Davis, Trentham Books, UK and Sterling, USA.
Davis, David. (2005). Edward Bond and the Dramatic Child, Edward Bond’s plays for young people, Trentham
Books, UK and Sterling, USA.
Gillham, Geoff . (1994).“The Value of Theatre in Education”, in, SCYPT Journal, 27.
Nicholson, Helen. (2003). “Acting, Creativity and Social Justice: Edward Bond’s The Children, Research in
Drama Education, Vol.8, No.1.

118

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                <text>Education for sustainable development is a process that gives much importance to create a  better, safer and a just world. It emphasizes the need for a new vision of education system. Learning for   sustainable development, critical thinking, and problem solving should be the main concepts of this  process and also the main principles of Theatre in Education movement.  Edward Bond, one of the most innovative voices of modern British drama and a leading dramatist who  writes for Theatre in Education movement, believes that theatre has a social, political and moral purpose.  For this reason he writes plays for educational contexts. His greatest aim to write plays for young people  is to enable children to understand themselves, the political society around them and to create a just  society. His play The Children (2001) shows a bleak vision of future for children in an unjust society.  This paper examines young people’s isolation in a technologised society and shows Bond’s concepts of  Theatre in Education movement for a sustainable development.</text>
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                    <text>Autor: Mr. sc. Amila Mujčinović, advokat, doktorant Pravnog fakulteta Univerziteta u Sarajevu
Institucija: Advokatski ured Amila Mujčinović
E-mail: amila.mujcinovic@gmail.com

EFEKTIVNA ZAŠTITA BIH GRAĐANA OD NESIGURNIH PROIZVODA KROZ
HARMONIZACIJU TEHNIČKIH PROPISA BOSNE I HERCEGOVINE SA
DIREKTIVAMA EVROPSKE UNIJE
Sažetak
Bosna i Hercegovina se danas nalazi u vrlo nezavidnoj poziciji, jer pored toga što nema
uspostavljen sistem sigurnosti proizvoda baziranog na evropskim standardima, sporadično se primjenjuju
čak i propisi bivše Jugoslavije. To znači da građani BiH nisu ni na kakav način zaštićeni od nesigurnih
proizvoda jer ne postoji nikakav adekvatan sistem koji bi ih zaštitio i osigurao kontrolu kvaliteta i provjere
proizvoda koji se uvoze po evropskim standardima. Neposredni cilj ovog rada je da prikaže i približi značaj
razumijevanja novog pristupa harmonizaciji tehničkih propisa u Evropskoj uniji (EU), koji je, kroz
direktive novog pristupa rezultirao usklađivanju tehničkog zakonodavstva i ubrzano stvaranje evropskog
tržišta koji primjer Bosna i Hercegovina (BiH) treba slijediti.
Sa druge strane, naše kompanije ne mogu izvoziti ni jedan proizvod na druga tržišta zbog toga jer
u BiH ne postoji sistem ocjenjivanja usklađenosti proizvoda sa zahtjevima o sigurnosti. Prema tome, BiH je
industrijski prilično izolovana, sa nerazvijenim sistemom zaštite građana od nesigurnih proizvoda što bi u
budućnosti moglo dovesti do pitanja opstanka BiH tržišta u cjelini.
Na svom putu ka evropskim integracijama BiH mora preuzeti evropsko zakonodavstvo, od kojeg
su direktive novog pristupa nezaobilazni segment. Preuzimanjem direktiva novog pristupa u BiH pravni
sistem, izgradnja jedistvenog unutrašnjeg tržišta BiH će biti olakšana, kao i konkurentnost i otvorenost
prema izvozu na evropsko i druga regionalana tržišta.
Radi postizanja navedenih ciljeva ovog članka, pravne, komparativne i sociološke metode metode
će se koristiti.
Ključne riječi: direktive novog pristupa EU, usklađivanje, tehničko zakonodavstvo, žaštiita građana

�1. Uvod
Osnovu uspjeha Evropske unije,i kao integracije, čini zajedničko tržište, koje predstavlja veliko
dostignuće u cilju privrednog jačanja EU. Funkcionisanje zajedničkog tržišta zasniva se na četiri osnovne
slobode i to: slobodi kretanja osoba, kapitala, roba i usluga,ii a osnovni pokretač razvoja unutrašnjeg tržišta
EU je liberalizacija i aktivnosti na slobodi protoka roba.
Jedan veoma važan zahtjev koji je EU pred sebe postavila je osiguranje slobodnog protoka roba,
ka izgradnji zajedničkog tržišta, čemu su najveću prepreku predstavljali neusklađeni tehnički zahtjevi
kojima proizvodi moraju udovoljiti kako bi se slobodno mogli staviti u promet na tržištu EU. Postojanje
tih različitosti u tehničkim zahtjevima za proizvode u zemljama članicama i u zemljma izvan EU
predstavljale su barijere koje su nazvane ¨tehničkim barijerama trgovini¨.
U Zajednici je u tom periodu slobodan protok roba bio ozbiljno ugrožen jer je svaka zemlja
članica imala svoje propise o sigurnosti tehničkih industrijskih proizvoda i svoje metode ocjenjivanja
usklađenosti proizvoda sa tim propisima. Sve to je dovodilo do prepreka u slobodnom protoku roba na
teritoriji Zajednice jer je bilo potrebno vršiti posebno ocjenjivanje usklađenosti proizvoda u svakoj zemlji u
kojoj se taj proizvod želio izvoziti. Sve navedeno je bilo i razlog zašto je donijeta Rezulucija Evropskog
vijeća o industrijskoj politici od 17.12.1973 godine čija je osnovna svrha bila ukidanje tehničkih barijera
trgovini među zemljama članicama za tehničko industrijske i prehrambene proizvode.iii Nedugo nakon toga
uvodi se novi pristup tehničkoj harmonizaciji i standardizaciji čija je osnovna svrha hamonizacija tehničkog
zakonodavstva država članica preko direktiva novog pristupa u kojima su sadržani samo temeljni zahtjevi
za sigurnost proizvoda, dok su tehnički detalji dati u harmoniziranim standardima.
Dakle, u Zajednici su, radi pervazilaženja tehničkih barijera između zemalja članica Zajednice,
razvijeni novi mehanizmi koji su trebali poslužiti bržoj koherentnosti zajedničkog tržišta i liberalizirati
slobodan protok roba. Među tim mehanizmima značajno mjesto zauzima, upravo, novi pristup za tehničku
harmonizaciju i standardizaciju, kao i globalni pristup za ocjenjivanje usklađenosti proizvoda sa zahtjevima
utvrđenim u propisima Zajednice. Krajem 80-tih godina postepeno nastaju i direktive EU, usvojene na
osnovu novog i globalnog pristupa, kao najefikasniji instrumenti harmonizacije tehničkih propisa na nivou
EU. Takvih direktiva danas ima 31iv i one obuhvataju značajan dio proizvoda široke potrošnje (industrijske,
medicinske, kućne aparate i sl.).
Bosna i Hercegovinav je danas suočena sa sličnim problemima sa kojima je bila suočena Zajednica
1973 godine u pogledu tehničkih barijera, jer neusklađeno tehničko zakonodavstvo sa evropskim
onemogućava izvoz tehničko industrijskih proizvoda iz BiH na regionalna tržišta, kao i tržište EU.
Harmonizacija pravnog sistema BiH sa pravom EU jedan je od najvažnijih uslova za pristup, ne samo ovoj,
već i drugim ekonomskim integracijama.
Harmonizirano tehničko zakodavstvo BiH sa evropskim će otvoriti mogućnost ravnopravnog
privrednog djelovanja na tržištu EU, te će omogućiti sprečavnaje ulaska nekvalitetne robe i nesigurnih
proizvoda na tržište BiH.
Kako bi se tehničko zakonodavstvo i tehničke norme mogle uskladiti sa zakonodavstvom EU u
ovoj oblasti potrebno je prevashodno upoznati ovaj kompleksan sistem na koji način bi se našao adekvatan
put za njegovo prenošenje u pravni sistem BiH.

Evropska unije je sljednica Evropske zajednice, a proglašena je Mastrihtskim ugovorom od 7.2 1992 godine koji je stupio na
snagu 1.11.1993 godine. Evropska unija i Evropska zajednica će se u ovom radu koristiti kao sinonimi za pojam današnje Evropske
unije. U daljem tekstu će se koristiti skraćenica: EU
ii O četiri osnovne slobode vidjeti šire u: Vukadinović, R., (2001) Pravo Evropske unije. treće izmenjeno i dopunjeno izdanje,
Beograd: Magatrend, i Misita, N., (2001), Pravo Evropske unije. Sarajevo: Magistrat.
iii Vidjeti: Council Resolution of 17 December 1973 on industrial policy, OJ C 117, 31/12/1973.
iv Preuzeto sa http/ www.newapproach.org
v U daljem tekstu će se koristiti skraćenica: BiH.
i

�Neposredni cilj ovog rada je da ukaže na veoma nepovoljnu situacija u Bosni i Hercegovini u
pogledu zaštite života i zdravlja građana od nesigurnih proizvoda i odklanjanje barijera prometu roba iz
BiH izvozu u EU i druga tržišta, a koja stvara i neophodnu potrebu da BiH preuzme tehničke propise EUe bazirane na novom pristupu pravne harmoniziacije u EU.
Bosna i Herecegovina se danas nalazi u veoma nezavidnoj situaciji, jer pored toga što nema
sistema ocjenjivanja usklađenosti proizvoda, uspostavljenom na evropskim standardima, ne primjenjuje ni
stare jugoslovenske propise. To sve znači da su građani Bosne i Herecegovina potpuno nezaštićeni od
nesigurnih proizvoda jer nema adekvatnog sistema koji bih ih štitio i provjeravao uvezene proizvode.
S druge strane, naše kompanije ne mogu izvesti ni jedan proizvod na druga tržišta jer u BiH nema
sistema ocjene usklađenosti proizvoda sa sigurnosnim zahtjevima, a isto ocjenjivanje je u inostranstvu
preskupo. Tako da je BiH prilično privredno izolovana, sa nerazvijenim sistemom zaštite građana od
nesigurnih proizvoda što u budućnosti može dovesti do upitnog opstanka BiH tržišta.
Kako bi se postigli navedeni ciljevi rada i pokušala potvrditi postavljena hipoteza bit će korištene
sljedeće metode: pravni metod, a prije svega normativni i komparativni, sociološki, tj. metod analize
sadržaja, deskriptivna kvantitativna analiza, fenomenološki i indukativni metod, tj. analiza pojedinih
fenomena, stanja i davanje zaključaka.
2. Historijaski osvrt razvoja potrebe za novim pristupom harmonizaciji tehničkih propisa u
EU
U EU se pod harmonizacijom podrazumijeva proces usklađivanja rješenja nacionalnih prava
država članica sa komunitarnim pravom, a posebno sa rješenjima sadržanim u direktivama EU. Sama
harmonizacija ne teži identičnosti već ublažavanju različitosti pravnih sistema država članica čime se
smanjuju značajna odstupanja u pojedinim rješenjima.
Konstatovano je da je najpoznatija podjela na totalnu i minimalnu harmonizacija, a u zadnje
vrijeme se pojavljuje i tehnička harmonizacija zbog specifičnosti pravne oblasti koju ujednačava.
(Knežević-Predić 1996) vi
2.1. Tehnička harmonizacija i stari pristup
U samim početcima kreiranja jedinstvenog tržišta EU zemlje članice su imale ovlaštenja da
oblikuju tehničke specifikacije, dakle tehničke standarde za robu koja se proizvodila i prodavala na njihovoj
teritoriji. Roba koja nije zadovoljavala ove tehničke standarde nije se mogla prodavati u toj državi članici.
Steiner, J. &amp; Woods, L. &amp; Twigg-Flesner, C. (2003) su rekli da ovakva razdvajanja u tehničkim
standardima su bila razlog zbog čega je Zajednica donijela specifičan program za harmonizaciju ovakvih
tehničkih standarda a koja se često naziva ¨tehnička harmonizacija¨. U oblasti tehničke harmonizacije
Zajednica je inicijalno usvojila pristup ¨sektor po sektor¨ kako bi se usvojile veoma detaljne tehničke
specifikacije.vii
Više od pola dekade Komisija je pokušavala da osmisli adekvatno rješenje za donošenje
harmoniziranog programa. Od marta 1968 godine, kada je Komisija predložila Opći program pa do
Direktive o međusobnoj razmijeni informacija 98/34/ECviii koriste se maksimalni kapaciteti državnih
Knežević-Predić, V., Izvori prava Evropske unije u Pravo Evropske unije- Zbornik radova. Beograd: JP Službeni glasnik, 1996;
Vidjeti šire: Hartley, Thomas.C, Osnovi prava Evropske zajednice-Uvod u ustavno i upravno pravo Evropske zajednice. Sarajevo:
Pravni centar, Fond otvoreno društvo, 1998; Vukadinović, Radovan. D, Pravo Evropske unije. Beograd: Institut za međunarodnu
politiku i privredu, 1996.
vii Steiner, J. &amp; Woods, L. &amp; Twigg-Flesner, C. (2008), Textbook on EC Law. New York: Oxford University Press, pp. 259-275.
viii Vidjeti: Directive 98/34/EC of the European Parliament and of the Council of 22 June 1998 laying down a procedure for the
provision of informations in the field of technical standards and regulations.
(OJ L 204, 21.07.1998)
vi

�službenika i eksperata za ¨proizvodnju¨ ekstremno velikog broja direktiva. Mnoge od ovih direktiva su se
odnosile, upravo, na tehničke aspekte proizvoda. Tokom tih 15 god Komisija je u prosjeku preuzimala
jedva preko deset tehničkih direktiva godišnje. Tehničkom harmonizacijom kroz utvrđenje individualnih
zahtjeva za svaku kategoriju proizvoda institucije Zajednice su postale preopterećene tehničkim pitanjima
koja su se iz dana u dan uvećavala.ix
S obzirom da je broj nacionalnih tehničkih propisa bio znatno veći od EU propisa koji se odnose
na samo neke proizvode, trebala je hitna intervencija u ovoj oblasti zbog sporosti samog sistema. Sistem
nije bio ni adekvatan jer opći napredak u kreiranju jedinstevnog tržišta nije postignut.
i to:

Nedostatci starog pristupa harmonizacije tehničkih propisa bi se mogli svesti na nekoliko ključnih
-

dugotrajne i teške procedure;
neophodna jednoglasnost za izglasavanje direktiva;
neuspjeh da se razvije veza između harmonizacije tehničke regulative i evropske
standardizacijex, što je vodilo nepotrebnom dupliciranju, beskorisnoj nekonzistentnosti i
gubljenju vremena;
usporenost evropske standardizacije i harmonizacije u odnosu na nacionalnu regulativu;
problemi implementacije u državama članicama;

Weatherill, S. (2003) je rekao da su se nedostatci starog pristupa tehničkoj harmonizaciji nastojali
prevazići uvođenjem novog pristupa.xi
2.2. Tehnička harmonizacija i novi pristup
Godine 1985, kada je postalo očigledno da će sporiji napredak otežati uspostavljanje untrašnjeg
tržišta, Evropska komisija, je u svom saopštenju od 31.1.1985 godine predložila Vijeću novi pristup
tehničkoj harmonizaciji i standardizaciji, koji bi ubrzao tehničku harmonizaciju i rasteretio institucije
Zajednice nepotrebno dugih procedura i rasprava.
U dijelu Bijele knjige, koji je posvećen uklanjanju tehničkih barijera slobodnom protoku roba,
jasno se naglašava potreba za novim pristupom i novim tipom direktivaxii
Vijeće je usvojilo prijedlog Komisije 7. maja 1985 godine Rezolucijom o novom pristupu tehničkoj
harmonizaciji i standardizaciji.xiii
Evropska Komisija je tada trebala uspostaviti tzv. temeljne sigurnosne zahtjevexiv, tj. esencijalne
zahtjeve za pojedinačni sektor, ali će ostaviti evropskim standardizacionim tijelima, kao što je CEN,
CENELEC I ETSI xv da izrade detaljna tehnička pravila kroz koja će se prikazati usklađenost sa
zahtjevima. Usaglašenost sa evropskim standardima stvara pretpostavku da su proizvodi usklađeni sa
osnovnim sigurnosnim zahtjevima i ako nije obavezno da se prate ovi standardi. Usaglašenost sa
COM (2000),European Commission, Guide to the implementation of directives based on the New Approach and the Global
Approach. Luksembourg: Office for Official Publications of the European Communities, pp. 7-8. ( U daljem tekstu: Blue
Guide,2000).
x Standardizacija je djelatnost uspostavljanja odredaba za opću i višekratnu upotrebu, koje se odnose na postojeće ili moguće
probleme, radi postizanja optimalnog stepena uređenosti u datom kontekstu. Evropska standardizacija je standardizacija na nivou
EU.
xi Weatherill, S. (2003), EU Low- Cases and materials on. New Yourk: Oxford University Press, 6 edition,, pp. 618-620.
xii COM (95) 163 final – European Commission, White Paper, Preparation of the Associated Countries of Central and Eastern
Europe for Integration into the Internal Market of the Union. EC: Brussles, 3.5.1995, pp. 74.
xiii Vidjeti: Council Resolution of 7 May 1985 on a new approach to technical harmonization and standards 85/C OJ C 136,
04/06/1985.
xiv Temeljni sigurnosni zahtjevi, tj. esencijalni zahtjevi uspostavljaju neophodne elemente za zaštitu javnog interesa. Sastavni su i
najbitniji operativni dio direktiva novog pristupa i o njima više slijedi u narednom poglavlju.
xv Evropska tijela za standardizaciju su organizacije za standardizaciju koje su službeno priznate u okviru direktive 98/34/EC i to:
CEN- Evropski komitet za standardizaciju, CENELEC- Evropski komitet za standardizaciju u elekrotehinici i ETSI- Evropski
komitet za standarde u području telekomunikacija.
ix

�evropskim standardima se prikazuje putem CE označavanja na proizvodu. Proizvođači se mogu opredijeliti
za usaglašenost sa drugim standardima (kao što su oni koje je napravio ISO)xvi, ili za neusaglašenost sa
tehničkim standardima uopće, ali u svakom slučaju moraju zadovoljiti procedure za ocjenjivanje
usklađenosti koje su u odgovarajućim direktivama koje specificiraju osnovne sigurnosne zahtijeve za svaki
pojedinačni sektor konstatovali su Steiner, J. &amp; Woods, L. &amp; Twigg-Flesner, C. (2003)xvii Kao dodatak
sektorskim specifičnim mjerama Komisija je, takođe, usvojila Direktivu o općoj sigurnosti proizvodaxviii
kojom se nameću opći zahtijevi da sva roba koja se plasira na tržište mora biti sigurna.xix
Kao dodatak, Direktiva 98/34/EC uspostavlja proceduru za davanje informacija u oblasti tehničkih
standarda i propisa koje se primjenjuju kada država članica usvaja novi tehnički propis.xx
2.3 Principi novog pristupa
Rezolucijom Vijeća o novom pristupu su uvedena, generalno, tri nova principa u tehničkoj
harmonizaciji i to: direktive novog pristupa, princip pozivanja na standarde i nova politika ocjenjivanja
usklađenosti.xxi
2.3.1 Direktive novog pristupa
Direktive novog pristupa se pojavljuju kao prva i ključna novina Rezolucije Vijeća o novom
pristupu.Uvođenjem novog tipa direktiva uvodi se potpuno sadržajno novi tip direktiva putem kojih će se
ubrzati tehnička harmonizacija na nivou Zajednice.
Direktive novog pristupa ne sadrže više detaljne tehničke specifikacije za proizvode, jer
uspostavljaju samo temeljne zahtjeve za proizvode neophodne da se osigura zdravlje i sigurnost ljudi i
okoline, a za tehničke specifikacije proizvoda upućuju na standarde. Prije uspostavljanja novog tipa
direktiva, detaljne tehničke specifikacije su bile uključene u sadržaj direktive što je usporavalo donošenje
jednoglasne odluke od strane Vijeća i duge i iscrpne rasprave. Tehničke specifikacije proizvoda, koje
zadovoljavaju temeljne zahtjeve uspostavljene u direktivama, bit će ugrađene u ¨harmonizitrane¨
standarde.xxii
Direktivama novog pristupa, kojim se uspostavljaju samo temeljni zahtijevi, riješio se problem
dugih procedura za donošenje direktiva, jer je definiranje tehničkih specifikacija proizvoda povjereno
evropskim tijelima za standardizaciju.

ISO-International standard organization- Međunarodnna organizacija za standarde.
Steiner, J. &amp; Woods, L. &amp; Twigg-Flesner, C. (2003), Textbook on EC Law. New York: Oxford University Press, pp. 259-275.
xviii Vidjeti: Council Directive on general prodct safety 92/59/EEC of 29 june 1992 OJ L 228, 11/08/1992, , replaced with
Directive of the European Parliment and of the Council of 3 December 2001 on general product safety OJ L 11/4
xix U ovom smislu vidjeti: Directive of the European Parliment and of the Council of 3 December 2001 on general product safety
OJ L 11/4 . Članom 8, navedene direktive, nameće se obaveza državama članicama da moraju usvojiti neophodne zakone, propise
i administartivne uredbe kako bi prinudile proizvođače i distributere, da udovolje obavezama u skladu sa direktivom, na takav
način da su proizvodi plasirani na tržište sigurni.
xx Vidjeti: Directive 98/34/EC of the European Parliament and of the Council of 22 June 1998 laying down a procedure for the
provision of information’s in the field of technical standards and regulations.
OJ L 204, 21.07.1998
xxi U ovom kontekstu je važno istaći da i pored pozitivnih uticaja uvođenje novog pristupa tehničkoj harmonizaciji na teritoriji EU
u toku je i njegova revizija, tačnije prilagodba novonastalim uslovima tržišnog poslovanja. Naime, poslije dvasetogodišnjeg
iskustva i prihvatanja 25 direktiva novog pristupa u EU, razvojem i širenjem EU tržišta kao i promjenama u poslovnim
okruženjima razvojem tehnike i tehnologije, stvorila se potreba za prilagodbu novog pristupa novonastalim uvjetima. Ideja o
reviziji novog pristupa je začeta još u novembru 2003 godine sa: Concil resolutions of 10 November 2003 on the Communication
of the European Commission ¨ Enhancing the Implemntacion of the New Approach Directives¨. 2003/C OJ C 282/3 i završena
je sa novim paketom mjera koji je još više poboljšao sistem akreditacije, ocjenjivanja uskalđenosti iposatalvjanja CE znaka- „new
legislative framework“ 2008 godine, preuzeto sa http://ec.europa.eu/growth/single-market/goods/new-legislativeframework/index_en.htm
xxii Pojam harmoniziranih standarda je obuhvaćen Direktivom EU 98/34/EC, gdje se harmonizirani standardi definišu kao
tehničke specifikacije usvojene od strane Evropskih organizacija za standarde, koji služe za kontinuiranu upotrebu i čija primjena
nije obavezna. U duhu novog pristupa, harmonizirani standardi su, ustvari, evropski standardi koje su usvojile Evropske
organizacije za standarde i zvanično ih predstavile Komisiji.
xvi

xvii

�Direktive novog pristupa, kojima se uspostavljaju temeljni zahtijevi koje određeni proizvod mora
zadovoljiti, ne obuhvataju sva područja niti se odnose na sve proizvode kako slijedi:
Iz naprijed navedenog pregleda direktiva novog pristupa očigledno je da njima nisu obuhvaćeni
prehrambeni proizvodi, farmaceutski proizvodi, hemijski proizvodi i sl., što ukazuje na činjenicu da su u
ovim i drugim područjima zadržani stari pristupi harmonizaciji dakle, direktive starog pristupa koje sadrže i
tehničke detalje za proizvode.
2.3.2. Princip pozivanje na standarde
Pozivanje na standarde je druga novina koja je uvedena u evropskoj standardizaciji, a
podrazumjeva princip pozivanja na harmonizirane standarde i druge standarde, (evropske standarde i
nacionalne standarde),xxiii u cilju definisanja tehničkih karakteristika proizvoda. Važno je istaći da je
primjena harmoniziranih i drugih standarda ostaje dobrovoljna, te da osigurava pretpostavku o
usklađenosti sa temeljnim zahtjevima utvrđenim u direktivama, s tim da proizvodi proizvedeni u skladu sa
harmoniziranim standardima imaju prednost u pretpostavci usklađenosti sa odgovarajućim temeljnim
zahtijevima. xxiv
Princip pozivanja na standarde je riješio dilemu neadekvatne raspodjele nadležnosti između
državnih organa i tijela za standardizaciju oko tehničkih karakteristika proizvoda, a koje po prirodi stvari
pripadaju tijelima za standardizaciju. Uvođenjem principa pozivanja na standarde stvorili su se svi
neophodni preduvjeti da se standardizacijom stvara zajedničko tehničko okruženje i unaprijedi i osigura
slobodno kretanje industrijskih proizvoda na unutrašnjem tržištu Zajednice i izvan njega.
2.3.3. Nova politika ocjenjivanja usklađenosti
Nova politika ocjenjivanja usklađenosti je uvedena kao posljednji i završni korak novog pristupa
tehničkoj harmonizaciji. Ona podrazumjeva harmonizirane metode za ocjenjivanje usklađenosti, za
označavanje proizvoda, kao i jedinstven sistem njihove implementacije. Harmonizirane metode nove
politike ocjenjivanja usklađenosti će osigurati da proizvodi budu potpuno u skladu sa temeljnim zahtjevima
koji su navedeni u direktivama novog pristupa , što će omogućiti i njihovu potpunu implementaciju u
praksi i ubrzati uspostavljanje jedinstvenog tržišta EU.xxv
Shodno ovome, direktive novog pristupa su ključna karika, jer pored toga što propisuju temeljne
zahtjeve za proizvode, utvrđuju procedure ocjenjivanja usklađenosti proizvoda, upućuju i na usklađivanje
sa harmoniziranim standardima i sveukupno ubrzavaju harmonizaciju tehničkih propisa na cijeloj teritoriji
EU. Znači da su se kroz direktive novog pristupa uspostavila i provela i druga dva principa uvedenog
novog pristupa, a što ćemo i prikazati u narednom poglavlju.
3. Ocjenjivanje usklađenosti proizvoda sa temeljnim zahtjevima direktiva prije puštanja
proizvoda na tržište
Obzirom na različit stepen tehničke razvijenosti pojedinih zemalja članica EU različiti sitemi
usklađivanja proizvoda sa zahtjevima direktiva novog pristupa bili su jedan od najspornijih postupaka kao
i velika prepreka slobodnom protoku roba. Stoga je, pored novog pristupa, bilo neophodno uvesti i
jedinstvene metode za postupke ocjenjivanja usklađenosti proizvoda sa zahtjevima direktiva novog
xxiiiEvropski

standard je standard dostupan javnosti koji su usvojilo Evropsko tijelo za standardizaciju. Nacionalni standard je
standard dostupan javnosti koje je usvojilo neko nacionalno tijelo za standarde.
xxiv Usklađenost sa nacionalnim standardom koji preuzima harmonizirani standard, čiji se osnovni podaci objavljuju, daje
pretpostavku o usklađenosti, sa temeljnim zahtjevima primjenjljive direktive novog pristupa koja je pokrivena takvim standardom.
Naime, harmonizirani standardi nisu neka posebna kategorija među Evropskim standardima nego su samo terminološki izraz za
kvalifikcije tehničkih specifikacija u direktivama novog pristupa u kojima održavaju staus dobrovoljne primjene, tj. i dobili su
specijalno značenje putem direktiva novog pristupa. Blue Guide 27-30.
xxv Zavod za standardizaciju, mjeriteljstvo i patente Bosne i Hercegovine, Izvodi iz knjige Novi pristup. Zakonski akti i standardi o
slobodnom kretanju robe u Evropi. Sarajevo: Energoinvest-Birotehnika, str. 9-12.

�pristupa na teritoriji EU. Nova politika ocjenjivanja usklađenosti proizvoda koja je naznačena u novom
pristupu se uvodi i uobličava globalnim pristupom, a jedinstvene metode ocjenjivanja usklađenosti se
uvode modularnim pristupom.
Ocjenjivanje usklađenosti prozvoda sa temeljnim zahtjevima direktiva novog pristupa je i prvi
korak za same proizvođača, jer bez dokaza usklađenosti proizvoda (npr.CE znaka), njihovi proizvodi
nemaju slobodan protok na tržištu EU.
Važno je i staći da u Bosni i Hercegovini još uvijek nema infrastrukture za provođenje procedura
ocjenjivanja usklađenosti proizvoda što onemogućava izvoz istih, te ukazuje na potrebu upoznavanja sa
evropskim sistemom ocjenjivanja usklađenosti i prihvatanja istog kroz direktive novog pristupa.
3.1. Globalni i modularni pristup
Globalni pristup se pojavljuje kao neophodnost i dodatak na principe novog pristupa. Uveden je
Rezolucijom Vijeća o globalnom pristupu certificiranju i ispitivanju iz 1990 godine i zamjenjen je i ažuriran
Rezolucijom Vijeća iz 1993 godine.xxvi Naime, principima novog pristupa je uvedena i novu politiku
ocjenjivanja usklađenosti koja je zahtjevala pouzdano ocjenjivanje usklađenosti nad cijelim procesom
proizvodnje sa svrhom prilagođavanja potrebama svake operacije posebno. Stoga se javlja i potreba za
globalnim pristupom koji će uspostaviti principe vodiljexxvii za politiku usklađivanja u EU. Kroz principe
Globalnig pristupom se uvodi modularni pristup koji ocjenjivanje usklađenosti dijeli na određen broj
operacija, tj. modula. Obje naprijed navedene Rezolucije o globalnom pristupu, ustvari, uspostavljaju opće
upute i detaljne procedure za ocjenjivanje usklađenosti koje se koriste u direktivama novog pristupaxxviii
Neophodnost proveđenja u praksu politike EU izražene u globanom pristupu, bila je dovoljan
razlozi da Vijeće donese novu Rezoluciju 13.12.1993 godinexxix kojom promovira i odobrava modularni
pristup za procedure ocjenjivanja usklađenosti.xxx
Zbog ujednačavanja postupka ocjenjivanja i certificiranja proizvoda bilo je neophodno izabrati i
jedinstven postupak i metodu. Vijeće je i donijelo odluku o primjeni Rezolucije od 22.7.1994 godine o
primjeni modula za pojedinačne faze ocjenjivanja usklađenosti u tehnički usklađenim direktivama kao i ¨
Pravila za uvođenje i primjenu CE oznake o usklađenosti proizvoda¨.
Smisao Rezolucije je da se procedure ocjenjivanja usklađenosti sistemski uobliče. Sam postupak
ocjenjivanja usklađenosti, tj. certificiranja, uređen je kao sistem modula kojima su obuhvaćene sve faze
postupka ocjenjivanja certificiranja od razvojne faze do realizacije proizvodnje, konstatovao je Matasević,
M (2002).xxxi
Osnovni princip modularnog pristupa je da postoji osam modula i osam varijanti koje se mogu
kombinirati pri izboru procedura za ocjenjivanje usklađenosti.

Vidjeti: Council Resolution of 21 December 1989 on a global approach to conformity assessment
90/C OJ C 10/01.
xxvii Osnovni principi globalnog pristupa su: Novi pristup procedurama ocjenjivanja usklađenosti putem osmišljenih modula,
odnosno razrađen je modularni pristup za različite faze procedura ocjenjivanja usklađenosti putem uspostavljanja kriterija za
korištenjem ovih procedura; Korištenje evropskih standarda u vezi sa osiguranjem kvaliteta i zahtjevima koje traba da ispune tijela
koja sprovode osiguranje kvaliteta; Akredaitacioni sistemi koji se promoviraju u državama članicama i na cijeloj teritoriji EU,
Sporazumi o uzajamnom priznavanju, ispitivanju i certificiranju koji se promoviraju u neregulisanoj sferi; Trgovina između EU i
trećih zemalja promovira se putem sporazuma o uzajamnom priznavanju, saradnji i programima tehničke pomoći.
xxviii Blue Guide, 2000, pp. 8.
xxix Rezolucija Vijeća od 13.12.1993 godine je izmjenjena i ažurirana 22.07.1994 godine.
xxx Vidjeti: Council Decision of 13 December 1990 concerning the modules for the various phases of the conformity assessment
procedures which are intended to be used in the technical harmonization Directives 90/686/EEC, OJ L 380/13.
xxxi Matasović, M. (2002), Normizacija, mjeriteljstvo, ovlašćivanje i ocjena sukladnosti u Samardžija, Višnja (urednica), Prilagodbe
politikama unutrašnjeg tržišta EU: očekivani učinci. Zagreb: Ministarstvo za Europske integracije, str. 206-207.
xxvi

�Same module daje zakonodavac s obzirom na tip proizvoda i uključene rizike, te sredstava za
uspostavljanje procedura za proizvođače na osnovu kojih bi prikazali usklađenost svojih proizvoda s
temeljnim zahtjevima direktiva.
Iz naprijed navedenog proističe da je osnovni cilj procedura ocjenjivanja usklađenosti da omoguće
vlastima siguran i adekvatan sistem koji će osigurati da proizvodi stavljeni na tržište ispunjavaju temeljne
zahtjeve direktiva, a posebno s obzirom na zdravlje i sigurnost korisnika i potrošača.
Shodno naprijed navedenom, svaka direktiva novog pristupa uspostavlja različite procedure
ocjenjivanja usklađenosti zavisno od kategorije proizvoda, kojima može ili ostaviti proizvođaču da bira u
okviru iste kategorije proceduru ocjenjivanja usklađenosti ili ostaviti prozvođača bez mogućnosti izbora u
okviru iste kategorije.
Nadalje je važno istaći da je prilikom uspostavljanja mogućih modula u direktivama novog
pristupa glavni i vodeći princip je princip proporcionalnosti.xxxii Pomenuti princip podrazumijeva da moduli
procedura usklađenosti, pored toga, što se adekvatno određuju s obzirom na vrstu proizvoda, prirodu
prisutnih rizika, tipova i važnosti proizvodnje i sl., podrazumijeva i obavezu da se u direktivi ne
uspostavljaju suvišni moduli, tj. procedure koje su zahtjevnije od samog cilja temeljnih zahtjeva određene
direktive.
Iz prezentiranog proizilazi da se globalnim i modularnim pristupom i kroz direktive novog
pristupa uobličio i sistem ocjenjivanja usklađenosti proizvoda sa zahtjevima direktiva, te se uspostavio
jednoobrazan i harmoniziran sistem na teritoriji EU. Na taj način su se ostvarile i sve pretpostavke za
primjenu pomenute Rezolucije Vijeća za postavljanje i korištenje CE oznake kao općeg znaka i
predpostavke uskalđenosti sa svim temeljnim i sigurnosnim zahtjevima i primjenjljivim odredbama
direktiva EU.
4. CE označavanje kao potvrda usklađenosti proizvoda sa temeljnim zahtjevima direktiva
novog pristupa
U predhodnom poglavlju smo istakli da se Rezolucijom Vijeća o primjeni modula za pojedinačne
faze ocjenjivanja usklađenosti, uvodi i primjena CE znaka kao jednoobraznog znaka i dokaza usklađenosti
proizvoda sa zahtjevima direktiva novog pristupa. Direktive novog pristupa sadrže odredbe o CE
označavanju, iz čega proizilazi, da prilikom preuzimanja direktiva novog pristupa države članice moraju
preuzeti CE označavanje u svoje nacionalne propise, a koje zamjenjuje sva obavezna označavanja
usklađenosti koje imaju isto značenje kao i CE označavanje.
U ovom kontekstu važno je istaći da proizvodi iz Bosne i Hercegovine uopće nemaju pristup
tržištu EU, jer nema infrastrukture za procedure ocjenjivanja usklađenosti u kojem slučaju proizvođači ne
mogu ostvariti pravo na CE znak koji je ¨pasoš¨ za ulazak BiH proizvoda na evropsko tržište.xxxiii Stoga, su
i prednosti Izvanrednih trgovinskih mjera EU iz septembra 2000 godine, po kojima BiH može skoro sve
proizvode izvoziti u EU bez količinskih i tarifnih barijera, apsolutno neiskorišene. Sa aspekta ovog rada,
ubrzano preuzimanje direktiva novog pristupa u BiH pravni sistem je očigledna i sa aspekta naše privrede i
sa aspekta zadovoljenja uslova iz prvog poglavlja acquis - axxxiv i samog približavnja Evropskim
integracijama.
O principu proporcionalnosti vidjeti šire: Hartley, T..C, (1998) Osnovi prava Evropske zajednice-Uvod u ustavno i upravno
pravo Evropske zajednice. Sarajevo: Pravni centar, Fond otvoreno društvo; Vukadinović, R. (1996), Pravo Evropske unije.
Beograd: Institut za međunarodnu politiku i privredu; Misita, N. (2002) Osnovi prava Evropske unije. Sarajevo: Magistrat.
xxxiii Industrijske proizvode sa CE oznakom iz BiH izvozi nekolicina proizvođača čiji broj nije poznat jer ne postoji evidencija niti
obaveza proizvođača da obavještavaju o istom, Đugim, A., 09.09.2011 god, Izvoz proizvoda u EU samo sa CE oznakom, preuzeto
sa http://www.slobodnaevropa.org/content/izvoz_bh_proizvoda_u_bih_samo_sa_ce_oznakom.
xxxiv Acquis je cjelokupno pravno naslijeđe Zajednice. Inače, ne predstavlja samo pravo u užem smislu jer obuhvata : sadržaj, načela
i političke ciljeve osnivačkih ugovora, zakonodavstvo usvojeno primjenom osnivačkih ugovora i presuda Evropskog suda pravde,
deklaracije i rezolucije koje je usvjila EU, mjere koje se odnose na zajedničku vanjsku i sigurnosnu politiku, mjere koje se odnose
na pravosuđe i unutrašnje poslove, te međunarodne ugovore koje je EU sklopila, kao i ugovore između zemalja članica u području
djelovanja EU. Prvo poglavlje acquis-a se odnosi na slobodan protok roba. Detaljnije vidjeti: www.eurparl.eu.int, www.dei.gov.ba
xxxii

�4.1. CE označavanje
CE označavanje se javlja kao logičan slijed ispunjavanja odgovarajućih procedura ocjenjivnja
usklađenosti proizvoda u skladu sa novim i globalnim pristupom.
Shodno navedenom, CE označavnje je pokazatelj, odnosno dokaz :
- da je predmetni proizvod dizajniran i proizveden u skladu sa svim temeljnim zahtjevima i
primjenjljivim odredbama direktiva EU,
- da je predmetni proizvod bio predmet odgovarajućih procedura ocjenjivanja usklađenosti
u skladu sa primjenjljivim direktivama EU i
- da je proizvođač odgovoran za usklađenost njegovog proizvoda sa odredbama
primjenjljivih direktiva EU.
Sve direktive novog pristupa sadrže odredbe za postavljanje CE znaka, iz čega proizilazi da svi
proizvodi pokriveni direktivama novog pristupa nose CE znak.xxxv Potrebno je istaći i to da znak CE
predstavlja samo jednu administrativnu etiketu –¨pasoš¨ i da se njime samo označava usklađenost sa
ključnim uslovima iz direkrtive. On ne predstavlja ni oznaku porijekla, ni simbol kvaliteta, ni etiketu koja
označava kvalitet, niti oznaku nekog određenog standarda konstatovao je Koecker, G.M (2003)xxxvi Stoga ,
ovo označavanje se ne može koristiti u komercijalne svrhe niti je pokazatelj porijekla proizvoda.
S obzirom da svi proizvodi koji su pokriveni direktivama novog pristupa moraju nositi CE
oznaku, CE znak mora biti postavljen prije nego što bilo koji proizvod bude plasiran na tržište i stavljen u
upotrebu. To znači da je CE označavnje obavezno.
U slučajevima gdje je proizvod predmet više direktiva koje predviđaju CE označavnje, označavnje
mora potvrditi usklađenost sa odredbama svih direktiva.
U odredbama direktiva koje se odnosi na CE označavanje nalaze sve pojedinosti koje su vezane
za samo postavljanje CE znakaxxxvii na proizvode kao dokaza usklađenosti sa svim temeljnim zahtjevima
primjenjljivih direktiva. To znači da obaveza postvljanja CE znaka obuhvata sve proizvode iz područja
primjene direktiva koji su usklađeni sa temeljnim zahtjevima direktiva i koji su bili predmet procedura
usklađenosti iz direktiva, a koji se namjeravaju plasirati na tržište EU.xxxviii
Za vrijeme prelaznog perioda u kojem je ostavljen određen rok državama članicama za prilagodbu
nacionalnih propisa donešenoj direktivi, proizvođaču je ostavljena mogućnost izbora ili da zadovolji
zahtjeve direktive ili relevantne nacionalne propise koji se odnose na njegov proizvod. U bilo kojoj opciji,
mora biti stavljeno do znanja od strane proizvođača da je proizvod usklađen sa osnovnim zahtjevima u
skladu sa propisom koji je izabrao.
5. Nadzor nad tržištem nakon puštanja proizvoda na tržište
Nadzor nad tržištem ili kontrola proizvoda na tržištu se javlja kao posljednja i najvažnija faza u
kreiranju jedinstvenog Evropskog tržišta i kao važan instrument za provođenje direktiva novog pristupa.
Naime, da bi se u potpunosti obezbjedio slobodan protok roba unutar EU koji se zaniva na cjelokupnoj
Od pomenutog pravila da svi proizvodi obuhvaćeni direktivama novog pristupa moraju biti označeni sa CE znakom postoje
izuzetci. Izuzetci su, zapravo, proizvodi obuhvaćeni direktivama novog pristupa koje ne traže CE označavanje. Tih direktiva ima
četiri i one zbog svog specifičnog djelokruga ili pak proizvoda koje obuhvataju ne traže CE označavanja. Vidjeti: http/www.
newapproach.org
xxxvi Koecker, G. M. (2003), Ocjenjivanje usklađenosti kao bitan instrument za uklanjanje tehničkih barijera u trgovini u Goretzky,
W. H, (2003) Kvalitet, ocjenjivanje usklađenosti, certificiranje i akreditiranje. Sarajevo: Štampana djela ¨ Unapređenje privrede i
zapošljavanje¨, op.cit, str. 40.
xxxvii Blue Guide 44-50.
xxxviii Obveza postavljanja CE znaka se proširuje na sve proizvode u okviru obima direktiva koje predviđaju njegovo postavljanje, i
koje su namjenjene za tržište EU. Stoga, CE znak mora biti postavljen: na sve nove proizvode, bilo da su proizvedeni u EU, SAD
ili u trećim zemljama; na sve korištene i proizvode uvezene iz trećih zemalja, i na bitno izmjenjene proizvode koji su predmet
direktiva kao novi proizvodi
xxxv

�Evropskoj legislativi za proizvode, neophodno je bilo uvesti sistem konkretnog provođenja te legislative
koja će osigurati građanima neophodan nivo povjerenja u konkretno provođenje legislative.
Ovu veoma zahtjevnu ulogu obalja sistem nadzora nad tržištem koji je glavni pokazatelj da će
neispunjenje zahtijeva za sigurnost i zdravlje i okolinu biti otkriveno i sankcionisano.
Značaj sistema nadzora nad tržištem je posebno veliki u području proizvoda pokrivenih
direktivama novog pristupa jer je proizvođačima ostavljena mogućnost da sami ocjenjuju usklađenost
svojih proizvoda sa zahtjevima direktiva, tako da se neki proizvodi prvi put ¨sreću¨ sa nadležnim tijelima
tek kada su plasirani na tržište.
Ocjenjivanje usklađenosti proizvoda prije plasiranja na tržište ima za cilj da obezbjedi da proizvodi
bude propisno plasirani na tržište, dok mehanizmi nadzora nad tržištem dolaze do izražaja za vrijeme i
nakon faze distribucije.
Nadzor nad tržištem je, stoga, temeljni instrument za provođenje direktiva novog pristupa i svih
ostalih direktiva EU, a njegova osnovna svrha je da osigura da su odredbe primjenjivih direktiva usklađene
širom EU.
S obzirom da je nadzor nad tržištem jedan kompleksan sistem, države članice su obavezne da
imenuju i uspostave nadležna tijela koja će biti odgovorna za nadzor nad tržište.To znači da nadzor nad
tržištem u EU mora ostati u isključivoj nadležnosti državnih, regionalnih i lokalnih organa. Nadležnim
tijelima za nadzor se moraju osigurati potrebna sredstva i ovlasti za obaljanje aktivnosti, kao i tehnička
obučenost i profesionalno osoblje od strane država članica. Carinski organi, takođe, moraju biti uključeni u
sistem nadzora nad tržištem s obzirom da imaju ključnu ulogu u provjeravnjau usklađenosti proizvoda iz
trećih zemalja konstatovao je Koecker, M (2003).xxxix
Sa aspekta ovog rada, nadzor nad tržištem je kao jedan kompleksan sistem post-tržišne kontrole
proizvoda i nadzora pravilne primjene direktiva novog pristupa u cilju bolje zaštite građana od nesigurnih
proizvoda, samo još jedan pokazatelj neophodnosti preuzimanja direktiva novog pristupa u BiH
zakonodavstvo. Pohvalna je činjenica da je, upravo, u oblasti nadzora nad tržištem donešen i Zakon o
nadzoru nad tržištem u Bosni i Hercegovini 2004 godine, a koji je pretrpio i svoje izmjene 2007 i 2009
godine ,xl koji je urađen i izmjenjen po evropskom modelu, što ukazuje na pozitivan i obećavajući pomak u
legislativi proizvoda, uopće, kao i prisutnom trendu povećane brige o zaštiti zdravlja i sigurnosti građana tj
potrošača BiH.
5.1. Aktivnosti nadzora nad tržištem
Nadzor nad tržištem je kompleksan sistem i kontrolni mehanizam pravilne primjene direktiva
novog pristupa, koji podrazumjeva dvije osnovne faze aktivnosti i to:
- nadgledanje proizvoda plasiranih na tržište i
- korektivne mjere
5.1.1. Nadgledanje proizvoda plasiranih na tržište.
Nadglednje proizvoda plasiranih na tržište je prva faza cjelokupne aktivnosti sistema nadzora nad
tržištem. Nadležna tijela za nadzor nad tržištem nadgledaju proizvode plasirane na tržište s ciljem da utvrde
da li su proizvodi u skladu sa primjenjljivim odredbama direktiva. Nadgledaju se proizvodi koji se plasiraju
na tržište, tj. proizvodi sa CE oznakom i samim tim i sa odgovornošću proizvođača za usklađenost

Koecker, G. M., (2003) , Ocjenjivanje usklađenosti kao bitan instrument za uklanjanje tehničkih barijera u trgovini u
Goretzky, W. H.,(2003) Kvalitet, ocjenjivanje usklađenosti, certificiranje i akreditiranje. Sarajevo: Štampana djela ¨ Unapređenje
privrede i zapošljavanje¨, str. 40-43.
xl „Službeni Glasnik BiH“, broj: 45/04, 44/07 i 102/09
xxxix

�njegovog proizvoda. To znači da se nadzor nad tržištem, općenito, ne može provoditi u toku faze dizajna i
proizvodnje. xli
Naime, opće provjere, tj. kontrole tijela odgovornih za nadzor nad tržištem kao što su provjere
koje se odnose na CE označavanje ili provjeru propratne dokumentacije i sl. su u većini slučajeva dovoljne
za ispunjenje osnovne obaveze nadzora nad tržištem. Međutim, u izuzetnim slučajevima su neophodne i
deteljnije provjere kada se nadzor nad tržištem usmjerava na određene aspekte zahtjeva kako bi se npr.
utvrdile trajne greške koje prouzrokuju neusklađenost proizvoda. xlii
Potpunijem i efikasnijem nadzoru nad tržištem i nadležnim tijelima za nadzor, svakako, mnogo
doprinose inspektori rada koji provjeravaju sigurnost na radnom mjestu, te žalbe potrošača i drugih
korisnika u vezi sa proizvodom ili žalbe proizvođača ili distributera o nelojalnoj konkurenciji koji na
posredan način omogućavaju nadležnim tijelima da dobiju informacije o proizvodima s ciljem nadzora nad
tržištem.
Pored pojedinačnih žalbi sudionika i učesnika tržišta, koje omogućuju nadležnim tijelima
informacije o proizvodima i direktive novog pristupa obezbjeđuju istu informiranost nadležnih tijela za
nadzor preko dva različita instrumenta i to preko: EC deklaracije o uskalđenosti i tehničke
dokumentacije.xliii
EC deklaracija i tehnička dokumnetacija su prateći dokumneti proizvoda i dio su procedure
ocjenjivanja usklađenosti obezbjeđene za to u direktivama novog pristupa.
S obzirom da su proizvođač ili njegov ovlašteni predstavnik u EU obavezni i odgovorni za izradu
pomenute dokumentacije, isti su i obavezni da EC deklaraciju i tehničku dokumnetaciju stave na
raspolaganje nadležnim tijelima za nadzor.
5.1.2. Korektivne aktivnosti
Korektivne aktivnosti nadležnih tijela za nador logično slijede poslije aktivnosti nadgledanja
proizvoda plasiranih na tržište i utvrđene neusklađeniosti određenog proizvoda sa temeljnim zahtjevima
direktive. Znači da se sve aktivnosti poduzete od strane nadležnih tijela za nadzor s ciljem da se ukloni,
ispravi tj, koriguje utvrđena neusklađenost određenog proizvoda nazivaju korektivnim aktivnostima.
Korektivne aktivnosti podrazumjevaju niz mjera koje se razlikuju zavisno od samog stepena
neusklađenosti određenog proizvoda, tako da odluka o aktivnostima koje će biti poduzete se donosi od
slučaja do slučaja. U praksi su se izdiferencirale i dvije vrste neusklađenosti i to : nebitna i bitna
neusklađenost.
Nebitnom neusklađenošću se smatraju situacije u kojima je CE znak nepravilno postavljen ili su
nepravilno postavljene druge oznake obezbjeđene po direktivi, kada niije postavljen identifikacioni broj
notoficiranog tijela sa CE znakom ili pak kada deklaracija o usklađenosti ne može biti obezbjeđena odmah i
sl.

Od pomenutog pravila postoje dva izuzetka i to: nadležno tijelo za nadzor može vršiti provjeru proizvodnih prostorija nakon što
je neusklađenost predmetnog proizvoda utvrđena i
nadležno tijelo za nadzor može vršiti provjeru proizvoda na trgovačkim sajmovima, izložbama i demonstarcijama, u kojem slučaju
nadgleda da li predmetni proizvodi imaju vidljiv znak koji pokazuje da nisu usklađeni sa direktivama novog pristupa.
xlii Detaljnije provjere su nephodne da bi se verificirali materijali vezani za usklađenost proizvoda , npr. koji se odnose na pravilnu
primjenu procedura ocjenjivanja usklađenosti i sl.
xliii EC deklaracija o usklađenosti bi trebala sadržavati sve relevantne informacije za identificiranje direktive u skladu sa kojom se
deklaracija izdaje, kao i informacije o proizvođaču, notofikciranom tijelu, proizvodu, upućivanje na harmonizirane standarde ili
druge normativne dokumente.Tehnička dokumentacija je namjenjena da obezbijedi informacije o dizajnu, proizvodnji i rukovanju
sa proizvodom,a koju mora izraditi proizvođač
O EC deklaraciji i tehničkoj dokumentaciji vidjeti šire u Blue Guide, 2000.
xli

�Bitnom neusklađenošću se smatra neusklađenost proizvoda sa temeljnim zahtjevima direktiva jer
može predstavljati potencijalni rizik za zdravlje i sigurnost građana. No, bez obzira na pomenutu podjelu,
na nebitnu i bitnu usklađenost, odluka o korektivnim mjerama se donosi cijeneći okolnosti i neusklađenost
svakog pojedinačnog slučaja.
Cilj korektivnih aktivnosti nadležnih tijela za nadzor je da se uspostavi ili provede usklađenost
određenog proizvoda što se postiže obavezivanjem proizvođača ili njegovog ovlaštenog predstavnika iz
EU da poduzmu zahtjevane mjere.
Nadležno tijelo za nadzor u slučaju utvrđene bitne ili nebitne neusklađenosti ima na raspolaganju
dvije vrste mjera i to:
- prvo, obavezuje proizvođača ili osobu odgovornu za plasiranje proizvoda na tržište EU da
poduzmu sve odgovarajuće aktivnosti kako bi se provela usklađenost određenog
proizvoda.xliv
- drugo, u slučaju da se ne postigne nikakav rezultat iz predhodne aktivnosti, nadležno tijelo
mora ograničiti ili zabraniti plasiranje na tržište proizvoda ili osigurati da se proizvod
povuče sa tržišta.xlv
U slučajevima nebitne neusklađenosti i to kada nadležna tijela ograničavaju protok proizvoda ne
moraju se pozivati na zaštitnu klauzulu konstatovao je Prešern, S. (2004) xlvi jer se odluka ne odnosi na
teritoriju cijele EU. Međutim, u svim slučajevima u kojima nadležna tijela za nadzor donose odluku o
ograničenju, zabrani ili povlačenju proizvoda sa tržišta, ista odluka mora biti potkrepljena pratećom
dokumentacijom u kojoj su izloženi konkretni razlozi na kojima se ta odluka i zasniva.
6. Prikaz procesa preuzimanja direktiva novog pritupa u zakonodavstvo BiH
Zemlje koje su preuzele direktive novog pristupa u svoj pravni sistem su svakako zemlje članice
EU, zatim zemlje EFTE xlvii i mnoge druge zemlje koje za cilj imaju ukidanje tehničkih barijera u trgovini
tehničkim industrijskim proizvodima.
Pošto je cilj BiH integracija u jedinstveno tržište EU i prije punopravnog članstva, to je
neophodnost preuzimanja temeljnih zahtjeva direktiva novog pristupa sa prilagođavanjem našem pravnom
sistemu, još neophodnija i svrsishodnija.
Na osnovu navedenog, ovo posljednje poglavlje je posvećeno anlizi situacije u BiH u pogledu
ukidanja tehničkih barijera trgovini, sa ciljem ukazivanja na neophodnost opočinjanja procesa preuzimanja
direktiva novog pristupa i otvaranje BiH ka regionalnom i evropskom tržištu.
6.1. Preuzimanje direktiva EU u zakonodavstvo BiH
Bosna i Hercegovina je na putu ka Evropskim integracijama, odnosno na putu za članstvo u
Evropsku uniju. Harmonizacija pravnog sisteam BiH sa pravom EU je jedan od neophodnih uslova za
pristup, ne samo ovoj, nego i drugim ekonomskim integracijama.
Sam proces priključivanja Evropskim integracijama je uzimajući u obzir činjenicu da je Bosna i
Hercegovina zemlja u tranziciji ka sasvim novom ekonomskom, pravnom i socijalnom modelu uređenja.
Iskustva su pokazala da su nove članice EU kao i zemlje kandidati najlakše prolazile kroz proces tranzicije
usvajanjem cjelokupnog naslijeđa EU u domenu zakona i propisa, tj. acquis -a. Poznato je da zemlje
xlivAko

nije plasiran na tržište da se uskladi sa zahtjevima direktiva , a ako je već na tržištu da se spriječi kršenje zakona.
U ovom slučaju, nadležno tijelo za nadzor se obično poziva na zaštitnu klauzulu iz direktive. O zaštitnoj klauzuli vidjeti Blue
Guide. 2000, pp. 51-55.
xlvi Prešern, S. (2004), Untrašnje tržište Evropske unije i CE oznaka.( prevodilac: Dušica Jovanović), Podgorica: Agencija za razvoj
malih i srednjih preduzeća- EICC, str. 85-87.
xlvii EFTA- European Free Trade Association- Evropska zona slobodne trgovine čije su članice Island, Linhenštajn, Norveška i
Švicarska.
xlv

�kandidati moraju ispuniti uslove iz 31 pregovaračkog poglavlja, a prvi korak ka punopravnom članstvu je
svakako pregovaračko poglavlje I –Slobodan protok roba preko kojeg se omogućuje integracija u
unutrašnje tržište EU. Da bi se ostvario krajnji učinak proširenja unutrašnjeg tržišta EU na teritoriji zemalja
kandidata, i prije punopravnog članstva, Komisija je cijelo poglavlje Bijele Knjige pod nazivom ¨Priprema
pridruženih zemalja Centralne i Istočne Evrope za integraciju u unutrašnje tržište Unije¨ posvetila upravo
toj temi. Naravno, da bi Bosna i Hercegovina, kao i druge zemlje, mogla uopće krenuti u ove procese
neophodno je da ima jedinstveni ekonomski prostor na svojoj teritoriji, odnosno unutrašnje tržište koje
mora imati:
- koherentan sistem legislative,
- jedinstveni administrativni prostor i
- potpunu slobodu kretanja kapitala, roba, usluga i ljudi konstatovao je Marinković, R. (2003). xlviii
Praksa pokazuje da preduzeća ne mogu čekati državu da preuzme zakone i propise EU, da se tek
nakon toga primjenjuje u preduzećima-izvoznicima. Zbog toga u prelaznom periodu, država-kandidat i
njene institucije treba da vode brigu o podršci i pomoći svojim preduzećima za nastup na tržište EU i prije
punopravnog članstva. Naime, zemlje kandidati ne moraju čekati da se ispune svi zahtjevi Bijele knjige,
odnosno mogu postepeno ispunjavati uslove za pojedine grupe proizvoda kroz preuzimanje odgovarajućih
direktiva novog pristupa i tehničih propisa. Na taj način zemlje postepeno mogu potpisivati tzv. ACAA
protokolexlix za pojedine grupe proizvoda, u kojem slučaju se tržište EU proširuje na teritoriju zemlje
kandidata za te grupe proizvoda, te se uklanjaju sve tehničke barijere trgovini tim proizvodima konstatovao
je Kos, L (2004).l
Preuzimanje odgovarajućih tehničkih propisa i pripremanje za zaključivanje Protokola za
ocjenjivanje usklađenosti i prihvatanje proizvoda sa EU bi trebao da bude prioritetni i prvi korak naše
zemlje ka izgradnji unutrašnjeg tržišta i otvaranja istog prema EU.
Preuzimanjem direktiva novog pristupa i tehničkih propisa EU, BiH će se približiti članstvu u
Svjetsku trgovinsku organizaciju (WTO). Naime, u okviru WTO-a postoji Sporazum o tehničkim
barijerama trgovini (TBT), čije poštivanje zahtjeva i potpisivanje ,u tom pogledu, zahtjevaju sve zemlje
članice WTO-a. Ispunjenje zahtijeva TBT-alii približavanje članstvu u WTO BiH će najbolje postići kroz
preuzimanje tehničke legislative EU.
6.2. Trenutno stanje u BiH
Trenutna situacija u Bosni i Hercegovini, a s obzirom na zahtjeve direktiva novog pristupa i
cjelokupne industrijske politike EU, u pogledu zaštite života i zdravlja građana, domaćih životinja, okoline i
otklanjanju barijera izvozu je veoma nepovoljna. Konkretnije, BiH je jedina Evropska zemlja koja nema u
redovnoj upotrebi ocjenjivanje uskalađenosti domaćih i uvezenih proizvoda sa zakonsko obvezujućim
tehničkim zahtjevima, prije nego ovi proizvodi bivaju pušteni na tržište konstatovao je Marinković. R.
(2003)lii

Marinković, R. (2003), Jedinstveni ekonomski prostor u BiH u skaldu sa unutrašnjim tržištem Evropske unije u Goretzky, Wulf
H, Kvalitet, ocjenjivanje usklađenosti, certificiranje i akreditiranje Srajevo: Štampana djela ¨ Unapređenje privrede i zapošljavanje¨,
str. 22-28.
xlix ACAA protokoli- Protokoli za ocjenjivanje usklađenosti i prihavtanje proizvoda sa EU su bilateralni sporazumi između zemlje
kandidata za članstvo u EU koja je potpisala Evropski sporazum i Evropske zajednice. Svrha ACAA protokola je uklanjanje
tehničkih barijera u trgovini industrijskim proizvodima, a osnovni princip je da se isti propisi i procedure, koji se primjenjuju za
slobodan protok roba u EU primjenjuju i u PECA zemljama, u sektorima obuhvaćenim sporazumima. S obzirom da su ACAA
(Agreement on Conformity Assessment and Acceptance of Industrial Product).
l Kos, L., (2004) Iskustva SIQ u pripremi preduzeća iz Slovenije za poslovanje na tržište EU u časopisu Kvalitet. UDC
006.83:338.46( 497.4:4), Ljubljana, str 41-45.
li Osnovni zahtjevi TBT-a su: ukidanje tehničkih barijera trgovini industrijskim proizvodima kroz harmonizaciju tehničkih propisa,
uspostavljen sistem ocjenjivanja usklađenosti i korištenje dobrovoljnih harmoniziranih standarda.
lii Marinković, R. (2003), Informacioni seminar za poduzetnike i menadžere kompanija kandidata za obuku za CE označavanje.
Sarajevo: SES II, op.cit. str. 1.
xlviii

�Potrebno je naglasiti da nema ni adekvatne baze podataka o pozitivnopravnim propisima za
proizvode i odgovarajućeg sistema ocjenjivanja usklađenosti sa tehničkom infrastrukturom,liii a koja je
neophodno potrebna proizvođačima kao potencijalnim izvoznicima iz BiH.
Ovo su dva ključna razloga zbog kojih BiH ne može očekivati ni normalana investicija privatnog
kapitala u tehničku infrastrukutru dok ocjenjivanje usklađenosti proizvoda prema zakonsko obveznoj
legislativi ne zaživi i ne postane obvezno kao što je slučaj u svim Evropskim zemljama.
Već smo naprijed naglasili, da je prvo pregovaračko poglavlje Bijele knjige ¨Slobodan protok roba¨
regulisano mnogobrojnim uredbama, direktivama i propisima koje treba preuzeti i implementirati. To
svakao zahtjeva angažman svih relevantnih državnih i neovisnih institucija.liv Kapaciteti naše zemlje su u
tom kontekstu minimalni s obzirom da je u BiH jedino resorno ministarstvo Ministarstvo vanjske trgovine
i ekonomskih odnosa, koje mora da u trenutnoj situaciji pokrije većinu relevantnnih područja.
Naime, prvi i odlučni korak je svakako izgradnja koherentnog legislativnog sistema kao okvira za
preuzimanje tehnilčke legislative Evropske unije. U tom kontekstu su 2004 godine napravljeni značajni
pomaci donošenjem tri krovna ili temeljna zakona koji će svakako biti osnov za preuzimanje Evropske
legislative u ovoj oblasti i to: Zakon o općoj sigurnosti proizvodalv, Zakon o nadzoru nad tržištemlvi i
Zakon o tehničkim zahtijevima za proizvode i ocjenjivanje usklađenosti.lvii
7. Pozitivni učinci usvajanja tehničke legislative u BiH
Usvajanjem tri, naprijed navedena Zakona, a koja su uređena po modelu EU, u BiH je stvoren i
pravni okvir za slobodno kretanje roba i garancija za njihovu sigurnost. Do usvajanja ovih Zakona, kako
smo naprijed i naveli, BiH je bila jedina evropska zemlja koja nije provodila propise i procedure
ocjenjivanja usklađenosti domaćih i uvezenih proizvoda na njenom tržištu.lviii
Sa usvajanjem, pomenutih zakona BiH osim što osigurava visok nivo zaštite svojih građana od
nesigurnih proizvoda, ujedno i ispunjava jedan od 16 zadataka u pogledu obavezne zakonske regulative
koje je pred BiH vlasti postavila Komisija, nakon što je BiH dobila pozitivnu ocjenu o studiji
izvodljivosti.lix
Zakon o tehničkim zahtijevima za proizvode i ocjenjivanje usklađenostilx nije zakon kojeg je BiH
usvojila zbog usaglašavanja s nekom direktivom, nego je to zakon kojim se daje pravna osnova za prenos
direktiva novog pristupa, kao i drugih podzakonskih akata u BiH pravni sistem.lxi Njime se uspostavlja
okvir za preuzimanje tehničke legislative EU, za postupke ocjenjivanja usklađenosti, za određivanje tijela za
ocjenjivanje usklađenosti i zahtjeva koje moraju zadovoljiti,lxii za priznavanje inostranih isprava, kao i za
sprovođenje nadzora. Takođe, istovremeno se stvaraju se uslovi za izvoz tehničkih industrijskih proizvoda,
Propisi koji se odnose na sigurnost proizvoda i na ocjenjivanje usklađenosti proizvoda sa tehničkom infrastrukturom su
naslijeđeni iz bivše Jugoslavije. Naime, Uredbom sa zakonskom snagom o standardizaciji Republike BiH iz 1993 godine je preuzet
Zakon o standardizaciji bivše Jugoslavije iz 1989 godine u kojem je bila uređena i materija ocjenjivanja usklađenosti proizvoda i
osiguranja njihove sigurnosti. Sa pomenutim zakonom je preuzeto i 55 Naredbi koje pravno uređuju zahtjeve za pojedinačne
tehničko industrijske proizvode. Iz nepoznatih razloga, pomenuti propisi bivše Jugoslavije se nisu primjenjivali na teritoriji BiH.
liv Npr. u Sloveniji je 9 državnih ministarstava i 19 nezavisnih institucija učestvovalo u preuzimanju i implementaciji relevantnie
Evropske legislative, te pravljenju relevantnih institucija i sistema.
lv „Službeni Glasnik BiH“ broj: 102/09
lvi „Službeni Glasnik BiH“ BROJ: 45/04, 44/07 i 102/09
lvii Službeni Glasnik BiH, broj: 45/04 o
lviii Formalno-pravno su postojali propisi koji su regulurali tehničku legislativu naslijeđeni iz bivše Jugoslavije, ali se u stvarnosti
uopće nisu primjenjivali..
lix Vidjeti šire na www.dei.gov.ba
lx U daljem tekstu: Zakon o tehničkim zahtjevima.
lxi U većni Zemalja članica kao i potencijalnih kandidata istoimeni Zakon je bio pravana osnova za preuzimanje tehničke legislative
EU ( Slovenija, Češka Republika, Grčka i sl.)
lxii Tijela za ocjenjivanje usklađenosti se u Zakonu o tehničkim zahtjevima za proizvode i ocjenjivanje usklađenosti nazivaju
¨Ovlaštena tijela za ocjenjivanje usklađenosti¨. Ovaj termin u notificirana tijela će se promjeniti kada BiH postane punopravna
članica EU.
liii

�a istovremeno se sprečava uvoz svih opasnih proizvoda koje do sada niko nije kontrolirao. S druge strane
BiH kompanije i preduzeća po prvi puta imaju zakon na svom jeziku kao i prevedene harmonizirane
standarde.
Zakon o općoj sigurnosti proizvoda na jedan uopćen i sveobuhvatan način uređuje pitanja
sigurnosti svih proizvoda u kojem slučaju će se, kao i u većini drugih zemalja, koristiti kao primarni izvor
za proizvode koji nisu regulisani normativnim aktima.
Zakonom o nadzoru nad tržištem u BiH se po prvi puta uvodi jedan sveobuhvatan sistem kontrole
proizvoda na tržištu, tj. svega što se uvozi i izvozi iz BiH. Pored postojećih inspekcijskih entitetskih organa,
pomenuti zakon, predviđa i uspostavu Državne agencije za nadzor nad tržištem koja će upravljati
provođenjem propisa i njihovog tumačenja na jedinstven način u cijeloj zemlji.
Važno je istaći da samo donošenje pomenutih Zakona ne doprinosi mnogo bez njihovog
¨oživljavanja¨, kroz preuzimanje podzakonskih akata, njihove implementacije, uspostavljanja odgovarajućih
institucija, osposobljavanja ljudskih resursa isl.
Zakon o tehničkim zahtjevima proizvoda i ocjenjivanju usklađenosti dobro je pripremljen za
implementaciju. 2005. godine Komitet je predložio tri podzakonska akta zasnovana na ovom zakonu koje
je Vijeće ministara usvojilo 2006. godinelxiii.
Ovi akti definišu raspodelu nadležnosti između institucija BiH odgovornih za preuzimanje i
implementaciju tehničkih propisa i definišu učesnike, njihove nadležnosti i odgovornosti i način rada u
procesu izrade i usvajanja tehničkih propisa.
Do danas je preuzeto sedam (7) direktiva novog pristupa u obliku naredbi a koje prate
harminizirani standardi (liftovi, neautomastje vage, mašine, niski napon, elektromagnetna komaptibilnost,
oprema pod pritiskom itd) lxiv
8. Argumenti za ubrzan proces preuzimanja direktiva novog pristupa u zakonodavstvo BiH
Svi argumenti koji ukazuju na neophodnost preuzimanja direktiva novog pristupa u BiH
zakonodavstvo bi se mogli sumirati u sljedeće:
-

-

Tržište BiH će se otvoriti, kroz ukidanje tehničkih barijera, izvozu domaćih
industrijeskih proizvoda sa BiH na tržište EU, zemalje članica EFTE i sve druge
zemalje koje su preuzele direktive novog pristupa i koje zahtjevaju ocjenjivanje
usklađenosti proizvoda i CE označavanje, čime će se i stanje BiH privrede znatno
poboljšatilxv;
Tržište BiH će se zaštiti od uvoza nesigurnih proizvoda, te će se na taj način zaštiti
domaći proizvođači i spriječiti nelojala konkurencija, te će se povećati i nivo sigurnosti
građana BiH od nesigurnih proizvoda;
BiH će konačno biti u mogućnosti da koristi pogodnosti Izvarednih trgovinskih mjera
EU prema BiH, a koje nije mogla ni koristiti za izvoz svojih proizvoda zbog
nepostojanja sistema ocjene usklađenosti proizvoda sa relevatnim zahtjevima iz
direktiva;

Odluka o akcionom planu za realizaciju programa preuzimanja tehničkih propisa (Službeni glasnik BiH, br. 89/06)
-Program usvajanja tehničkih propisa (Službeni glasnik BiH, br. 35/06)
-Uputstvo o metodi izrade i proceduri provođenja tehničkih propisa (Službeni glasnik BiH, br. 35/06).
lxiv Listu naredbi pogledati na: http://www.mvteo.gov.ba/zakoni/ostalo/Archive.aspx?langTag=bsBA&amp;template_id=96&amp;pageIndex=1
lxv Češka republika je prva od svih zemelja kandidata usvojila direktive novog pristupa i prva završila proces implementacije, što je
rezultiralo današnjim suficitom platnog bilansa u izvozu njenih industrijskih proizvoda na tržište EU i boljom stopom GDP-a.
Dnevene novine ¨ Oslobođenje¨ 8.05.2005.
lxiii

�-

-

Ispuniće zahtjeve Sporazuma o tehničkim barijerama trgovini( TBT), kao ključnog
preduslova za članstvo u WTO i samim tim ubrzati ispunjenje zahtjeva za članstvo u
istoj.
CEFTA - Ugovori o slobodnoj trgovini koje je BiH potpisala sa Albanijom,
Moldovom, Makedonijom, Crnom Gorom, Srbijom i Kosovom više neće biti ¨ mrtvo
slovo na papiru¨, jer se ovim ugovorima zemlje potpisnice obavezuju na poštivanje
TBT , kada su u pitanju tehnički propisi, standardi i ocjenjivanje usklađenosti.
Ubrzat će se ispunjavanje zahtjeva prvog poglavlja aquia comminitaria i drugog poglavlja
Bijele knjige koja se odnose na slobodan protok roba i time će se ubrzati ispunjavanje
traženih zahtjeva za uspostavu koherentog tržišta u BiH i približiti Evropskim
integracijama, uopće.

Pored navedenih argumenata, važno je istaći da je BiH, usvajanjem Zakona o tehničkim
zahtjevima za sigurnost proizvoda i ocjenu usklađenosti, uspostavila pravni okvir za preuzimanje direktiva
novog pristupa, a ujedno i preuzela obavezu za implementaciju i primjenu istog. Mišljnja smo da postoje
svi neophodni elementi za početak prezimanja i implementacije direktiva novog pristupa u BiH
zakonodavstvo.
9. Zaključak
Osnovna hipoteza rada se potvrđuje dokazanom činjenicom da je neophodno preuzimanje
tehničkih propisa EU, baziranih na novom i globalnom pristupu, u zakonodavstvo BIH kako bi se
otklonile tehničke barijere slobodnom protoku roba iz BiH izvozu u EU i druga tržišta. Dokazano je i
potreba za ubrzanom harmonizacijom sa tehničkim zakonodavstvom EU, a koja će se najbolje postići
kroz preuzimanje direktiva novog pristupa i uspostavljanja jednog novog, kompleksnog sistema koji će
omogućiti otvaranje BiH tržišta, a ujedno i zaštiti građane od nesigurnih proizvoda.
Evropsko tehničko zakonodavstvo zasnovano na novom i globalnom pristupu su preuzele sve
zemlje članice EU, članice EFTE, a sa istim se usklađuju zemlje kandidati za članstvo u EU. Usklađeno
tehničko zakonodavstvo BiH sa evropskim otvorit će mogućnost privrednog djelovanja na tržištu EU, a
ujedno i spriječiti ulazak nekvalitetne robe na tržište BiH.
Najbolji primjer loših uticaja na privredu tehničkih barijera je upravo privreda EU jer su do 1985
godine snažna tradicija i postojanje uhodanih tehničkih rješenja u državama članicama usporavali proces
harmonizacije. Zbog navedenog prelazi se 1985 godine na novi pristup uslađivanja tehničkog
zakonodavstva u kojem norma postaje neobavezna, a zajednička zakonska odrednica na nivou EU postaju
temeljni zahtjevi čije ispunjenje osigurava život, zdravlje i okoliš i koji su neovisni od tehničkih rješenja.
Temeljni zahtjevi za sigurnost proizvoda se uvode kroz novi tip direktiva, tj. direktive novog
pristupa, preko kojih se, kao sekudnarnih izvora prava EU, omogućuje ujednačavanje pravne sigurnosti
djelovanja na tržištu i uređenje zakonskih posljedica ako dođe do nezadovoljenja tehničkih zahtjeva bez
obzira na različitost pravnih sistema država članica.
S obzirom na navedeno, mora se imati u vidu činjenica da su novi i gobalni pristup opći pristupi
stvaranja jednog komleksnog sistema. Oni već postoje i ne treba ih izmišljati, a na BiH zakonodavstvu i
sistemu je da osmisli adekvatan okvir za prilagođavanje ovom sistemu. Za BiH je važno da ima sve što ima
i EU i da to ostavrauje.
Stanje u BIH u pogledu tehničko zakonodavstva ,de lege lata, nije na zavidnom nivou. Napravljeni
su mali pomaci približavanja Evropskom zakonodavstvu kroz donošenje zakonskih i podazakonskih akata
ali bez njihove adekavate impelemntacije neće biti značajnijih pomaka u ovoj oblasti.
Harmoniziacijom tehničkog zakonodavstva BiH sa evropskim , de lege ferenda, poboljšat će se stanje
BiH privrede, uspostavit će se koherentno i sigurno unutrašnje tržište BiH, omogućiti izvoz i nastupanje

�BiH kompanija na tržištu EU i regionalnim tržištima, zaštit će se tržište, kao i građani BiH od nesigurnih
proizvoda, a ujedno će se BiH približiti Evropskim i drugim ekonomskim integracijama.
10. Literatura
Hartley, Thomas.C. (1998): ¨Osnovi prava Evropske zajednice-Uvod u ustavno i upravno pravo Evropske
zajednice¨, Sarajevo: Pravni centar, Fond otvoreno društvo;
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Kvalitet. UDC 006.83:338.46( 497.4:4), Ljubljana;
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trgovini¨, u Goretzky, Wulf H, Kvalitet, ocjenjivanje uskalđenosti, certificiranje i akreditiranje. Sarajevo:
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unije¨, u Goretzky, Wulf H, Kvalitet, conformity assessment, certificiranje i akreditiranje Srajevo:
Štampana djela ¨ Unapređenje privrede i zapošljavanje¨;
Matasović, M. (2002): ¨Normizacija, mjeriteljstvo, ovlašćivanje i ocjena sukladnosti¨, u Samardžija, Višnja
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Zakoni, Direktive, Rezolucije:
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procedure for the provision of information’s in the field of technical standards and regulations, OJ L 204,
21.07.1998;
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OJ C 136, 04/06/1985;

�Directive 98/34/EC of the European Parliament and of the Council of 22 June 1998 laying down a
procedure for the provision of informations in the field of technical standards and regulations. (OJ L 204,
21.07.1998);
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„Službeni Glasnik BiH“, br. 45/04, 44/07, 102/09
Web stranice:
http/newapproach.org
http/www.mvteo.gov.ba

�Author: Amila Mujčinović, LL.M., PhD student at Faculty of Law, University of Sarajevo
Institution: Attorney at Law Mujčinović
E-mail: amila.mujcinovic@gmail.com

EFFECTIVE PROTECTION OF BIH CONSUMERS FROM UNSAFE PRODUCTS
AND STREAMLINING THE EXPORT OF BIH PRODUCTS ON THE REGIONAL
AND EU MARKETS
Abstract
The immediate objective and key problem this research aims to address is lack of current and
unique policy on general product safety, particularly in the area of technical industrial products, which
leads to fact that the BiH is the only European country which does not regularly apply assessment of
conformity of domestic and imported products with legally binding technical requirements before these
products are placed on the market. In that way BiH has big trade deficit, and protection of lives and health
of BiH citizens and removal of barriers for export is at very low level. New Approach to harmonization of
technical regulations in the EU and based on that to show the need for defining an adequate model for fast
and complete Europeanization of technical regulations in BiH by transposing the EU New Approach
Directives.
Key words: harmonization, directives, consumers, technical regulations CEFTA, adoption, export,
product safety

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                <text>EFEKTIVNA ZAŠTITA BIH GRAĐANA OD NESIGURNIH PROIZVODA KROZ HARMONIZACIJU TEHNIČKIH PROPISA BOSNE I HERCEGOVINE SA DIREKTIVAMA EVROPSKE UNIJE</text>
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                <text>MUJČINOVIĆ, Amila</text>
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                <text>Bosna i Hercegovina se danas nalazi u vrlo nezavidnoj poziciji, jer pored toga što nema uspostavljen sistem sigurnosti proizvoda baziranog na evropskim standardima, sporadično se  primjenjuju čak i propisi  bivše Jugoslavije. To znači da građani BiH nisu ni na kakav način zaštićeni od nesigurnih proizvoda jer ne postoji nikakav adekvatan sistem koji bi ih zaštitio i osigurao kontrolu kvaliteta i provjere proizvoda koji se uvoze po evropskim standardima. Neposredni cilj ovog rada je da prikaže i približi značaj razumijevanja novog  pristupa harmonizaciji tehničkih propisa u Evropskoj uniji (EU), koji je, kroz direktive novog pristupa rezultirao usklađivanju tehničkog zakonodavstva i ubrzano stvaranje evropskog tržišta koji primjer Bosna i Hercegovina (BiH) treba slijediti.   Sa druge strane, naše kompanije ne mogu izvoziti ni jedan proizvod na druga tržišta zbog toga jer u BiH ne postoji sistem ocjenjivanja usklađenosti proizvoda sa zahtjevima o sigurnosti. Prema tome, BiH je industrijski prilično izolovana, sa nerazvijenim sistemom zaštite građana od nesigurnih proizvoda što bi u budućnosti moglo dovesti do pitanja opstanka BiH tržišta u cjelini.  Na svom putu ka evropskim integracijama BiH mora preuzeti evropsko zakonodavstvo, od kojeg su direktive novog pristupa  nezaobilazni segment. Preuzimanjem direktiva novog pristupa u BiH pravni sistem, izgradnja jedistvenog unutrašnjeg tržišta BiH će biti olakšana, kao i konkurentnost i otvorenost prema izvozu na evropsko i druga regionalana tržišta.  Radi postizanja navedenih ciljeva ovog članka, pravne, komparativne i sociološke  metode metode će se koristiti.  Ključne riječi: direktive novog pristupa EU, usklađivanje, tehničko zakonodavstvo, žaštiita građana</text>
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            <elementTextContainer>
              <elementText elementTextId="2467">
                <text>Centar za društvena istraživanja Internacionalnog Burč univerziteta</text>
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                <text>2015-12-16</text>
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PeerReviewed</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Effect of Advertising Activities on Foreign visitors
Purchasing Preferences: The Case of İstanbul
Yasin Özaslan
Yalova University, Yalova, Turkey
ozaslanysn@gmail.com

Ercan Tutan
Pamukkale University, Denizli, Turkey
tutanercan@gmail.com
This study, tourism industry, aims to measure the impact of advertising in
consumer preferences. Businesses in terms of sales increase, consumers in
terms of product knowledge and the affordability, quality, purchase your
product, which enables advertising to the issue of the timeliness of the
protection and 2011, approximately one billion people travel to the tourism
industry has a great importance of this study is the necessity of show.
Turkey's most important tourism centers, which was held in İstanbul. In this
study the universe in İstanbul, 2010 from foreign tourists.
Field research based on this study, the primary data collection as a method of
the survey have been used in the survey consists of three parts. The survey is
the first part of the participants ' demographic characteristics of the variables
to detect the questions are given. In the second chapter, the participants in the
rest of the variables to detect the questions are given. The survey in the last
section; participants' views on the activities of advertising, for the detection of
the size of the expressions given in the bottom of the ad. In 2010, a total of
289 foreign tourists views on the data obtained from the questionnaire were
analyzed through statistical software package. Of the respondents' perceptions
about advertising activities, demographic and holidays differed significantly
according to the characteristics of the two groups t-test for variables with
more than two groups for variables that contain a single-factor analysis of
variance (ANOVA test) were tested. All statistical results were analyzed based
on the significance level of 0.05.
Results of this research have been identified by tourists are affected by
advertising activities. In addition, according to the results of the t and ANOVA
tests, educational status, income status, countries, number of visits, number of
days of encampment, objectives and benefit from resources such variables as
the arrival of tourists has resulted in any significant difference in submissions
for the ad, while the other variables between views on advertising no
difference was found.
Keywords: Advertising, Purchasing process, Tourism, İstanbul, Turkey.

274

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                    <text>International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

Effect of Advertising Activities on Foreign Visitors Purchasing Preferences:
The Case of Istanbul
YasinOzaslan
Yalova University, Yalova, Turkey
ozaslanysn@gmail.com
ErcanTutan
Pamukkale University,Denizli, Turkey
tutanercan@gmail.com

Abstract
The purpose of this study is to measure the effect of advertising activities on
consumer preferences in the tourism sector. Advertising, increasing sales for
enterprises, consumers and affordability in terms of knowledge about the product,
provides the opportunity to purchase quality products. The tourism sector provides
large inputs to the economies of the countries and the effects of advertising on
consumers, the main reasons for this study are to put forth. In this study, Turkey's
most important tourism centers, one of which is in Istanbul.
This study based on field research, the primary data collection as a method of the
survey has been used in the survey consists of two parts. In 2010, a total of 289
foreign tourists' views on the data obtained from the questionnaire were analyzed
through statistical software package. Of the respondents' perceptions about
advertising activities, demographic and holidays differed significantly according to
the characteristics of the two groups t-test for variables with more than two groups
of variables that contain a single-factor analysis of variance (ANOVA test) were
tested.
Research results, tourists are affected by advertising activities have been identified.
In addition, according to the results of the t and Anova tests, educational status,
income status, countries, number of visits, objectives and benefit from resources
such variables as the arrival of tourists has resulted in any significant difference in
submissions for the ad, while the other variables between views on advertising no
difference was found.
Keywords: Advertising, Purchasing process, Tourism, Istanbul, Turkey

Introduction
Characterized by intense competition, so tourism businesses operating in today's market
conditions, obtain new customers while keeping existing customers coming back by
pulling destinations, they can outmaneuver competitors, which should give due
consideration to their marketing communications. In addition, goods and services produced
by tourism enterprises no matter how different and high quality, if consumers are not
aware of these products and services, not notified, they wake a curious and product /
service is not to try to convince the activities, carried out on the product (restoration,
differentiation) becomes meaningless. For this reason, tourist goods and services to be
noticed, to be appreciated and the purchase, and the most efficient transmission of the
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�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

shortest and the fastest way to the right people, with the advertising activities are provided.
Advertising, any product, service or idea to be understood in the price paid and the amount
paid by whom and other than personal sale, a method of mass communication tools to
provide the consumer with a positive message (Kotler, 1978; Reilly, 1988; Oluç, 1990). In
Güleç (2006) it is proposed advertising, products and services produced by businesses, is
preferred by tourists and tourist demand is expressed as a factor in effective to be kept
alive. However, a good ad the customer to the attention of interest, in the interest of the
desire, the desire decision to orient the raise function (Mimtad, 1990: 31). Tanrıverdi and
Cömert (2003), tourism enterprises advertising efforts, the physical distance between the
increase in the consumer and the producer, the consumer and the increase in the number of
competitors, the proliferation of intermediary organizations, consumer structure, income,
education, depending on factors such as the growth refers to the change in the gaining
importance due to the widespread nowadays. At the same time, advances in technology of
mass communication, marketing efforts increasingly competitive environment, increase the
importance of ad today (Yükselen, 2008: 375). In addition, the tourism industry is a service
industry, advertising activities need more than other sectors.Because of the tourist product
cannot be stock, production and consumption is synchronized. In other words, the empty
rooms at night, the customer cannot find the restaurants and transport businesses cannot
sell seats will be doomed to hurt businesses (Olalı, 1969: 231). In addition, advertising
made by tourism businesses, compared to other promotional efforts, attracting more and
more attention of consumers. Because a large number of advertising mediums to come
together and exchange of information can be found in consumer and business. Used mass
media advertising media, day by day, although costly, it still continues to be the most
effective media. Cost though, Middleton and Clarke (2001) tourist demand created by
advertising is concerned, the money paid can be met easily the highlights of the revenues
from tourists (quoted in: Ozdemir, 2008: 152). In Abela and Farris (2002) it is proposed
advertising products, advertising the products are not sold at higher rates than have been
identified. Given this context, advertising can be said that the more advantageous than
businesses that do not advertise businesses. In addition to this, many studies have
emphasized the effect of advertising in choosing a holiday destination (Loda et al. 2007).
Another study also measured the levels of consumers affected by the activities of the
tourism sector advertising (Kim et al., 2005). As a result, the study, consumers is affected
by advertising, but the advertising activities for the success of the tools used is also
important emphasized. Çetinel (2001) in a study, especially in the USA, Australia,
Belgium, France, Netherlands, UK, Spain, Japan, and Canada for the promotion of Turkey
stressed that a high level of broadcast television advertising effects. Gulec (2007)
advertising activities, is an influential factor in the preferences of tourists, especially
German tourists affected by television and internet advertising reveals. Wu et al. (2008)
emphasizes that an important factor in consumer preferences, internet ads. Sabra et al.
(2004) state that internet advertising is an important source of information.
In Woodside (1990) it is proposed that advertising activities are perceived differently by
different groups of tourists. Examples of this statement; Akarsu (2001), a study carried out
by Turkey during the introduction of the German, British and French tourists tried to be
influenced by advertising in which advertisement tool. According to the survey, most
participants in the German television, newspaper and magazine advertising, newspaper and
magazine ads for the British participants, influenced by French participants appeared in the
television commercials.

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�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

In Alegra and Juaneda (2006) stated that consumer products are a tourist destination in the
Balearic Islands, carried out in order to determine the factors that influence their choices
according to the study, the most important factor in the choice of holiday destination
tourist consumers, for the region, from the quality of the ads and the positive image of the
area's attractions. In Bojanic (1991), advertising activities and be maintained in the process
of creating a positive image for the destination indicates that an important factor.
Methodology
The purpose of this study, foreign tourists coming to Istanbul determine ideas about
advertising activities. Demographic characteristics of the participants and also tried to
determine the properties for the holidays. The findings of a significant difference between
the opinions of tourists whether it is related to advertising activities were investigated.
Purpose of the study the scope of the research questions below:
1. What are your views on the advertising activities of foreign tourists coming to Istanbul?
2. What are the goals of the participants of tourists coming to Istanbul?
3. Opinions about the advertising activities of foreign tourists coming to Istanbul, Is there a
difference according to demographic characteristics?
4. Opinions about the advertising activities of foreign tourists coming to Istanbul, is there a
difference according to the source of information obtained?
A descriptive research, this study determined the purposes for the achievement of the
primary and secondary data was used. The primary data collection method the survey was
used. The survey consists of two parts. The first section of the consumer’s demographic
features with the rest of the features to detect questions. In the second part of the
participants of the advertising activities of views for the detection of 11 included in the
statement are given. The last section of the participants of the advertising activities of
views for the detection of the statements by the authors has been established. As a data
collection tool used in the survey in the last section for each question (statement) levels of
participation on a 5-point Likert-type (strongly disagree, disagree, neither agree neither
disagree, agree and strongly agree) with scale rated. Research is prepared within the
context of the scale of internal consistency reliability of the analysis made and the scale the
entireCronbach alpha coefficient of 0.86 be measured. Also expressions of the Cronbach's
alpha coefficients in Table 4 shows. Measured Cronbach alpha coefficient of 0.70 greater
than reliable measurements show that (Nunnally and Bernstein, 1994). The universe of the
study 2010-2011 (December-January) in Istanbul from foreign tourists. 2010 January December period to Istanbul from the total number of foreign visitors 7.824.995 as for the
same period. The study of the universe, all of the cost and the application due to shortage
will not be achieved. Therefore, the sampling required to be done seen and sampling as a
method of convenience sampling method was preferred (the Ural and the Sword, 2006). In
Istanbul tourists as intense as the date of the half-island in the polls, the tourists shall be
distributed to fill in requested. Obtained from the surveys examined the current 289 survey
were included in the study. Survey of the practices of the data obtained, the statistical
program of the study the purpose of the various analyses (frequency, percentage, arithmetic
mean, t-test, Anova and Tukey test) made along these lines, and reviews have been
introduced.

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�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

Results
Research 289 on tourist carried out. Demographic information of the participants is
examined (Table 1); of the participants 51,2 % (n = 148) of women and of 63.3 % (n =
183) were single has been observed. The participants in the young and middle-age and the
European countries, the marriage age of 30 years and over (UNECE, 2010), this result is
supported.
Table 1. Distributions of Demographic information on the Participants and the Participants'
Views on Ad Operations Comparison of Some Variables
Variables
Gender
Age

Maritial status
Country of
residence

Educational
background

Annualincomeof
your family

The number of
visits to Istanbul

Male
Female
19 or less
20-29
30-39
40-49
50 or more
Married
Single
Germany
Russia
England
Italy
France
USA
Other
Literate
Primary education
Secondary
education
Associate degree
Undergraduate
Postgraduate
5000 $ or less
5001 – 10000$
10001-20000 $
20001 – 40000$
40001 $ or more
First time
2 or more

N : Number of people,

X

N
141
148
19
113
91
38
28
106
183
28
52
42
55
24
21
67
6
32
60

%
48,8
51,2
6,6
39,1
31,5
13,1
9,7
36,7
63,3
9,7
18
14,5
19
8,3
7,3
23,2
2,1
11,1
20,8

X
3,23
3,26
3,53
3,21
3,22
3,32
3,21
3,28
3,23
3,15
3,38
3,33
3,17
3,21
3,37
3,20
3,56
3,28
3,43

s.d.
0,69
0,73
0,63
0,71
0,72
0,67
0,75
0,70
0,71
0,66
0,62
0,88
0,62
0,61
0,87
0,73
0,49
0,58
0,67

58
76
57
54
60
72
49
54
141
148

20,1
26,3
19,7
18,7
20,8
24,9
17
18,7
48,8
51,2

3,47
3,12
2,95
3,55
3,38
3,22
3,12
2,94
3,11
3,39

0,66
0,66
0,81
0,69
0,69
0,61
0,71
0,73
0,70
0,69

t/F
0,424

P
0,672

0,983

0,417

0,615

0,539

0,667

0,676

4,977

0,000*

6,145

0,000*

3,364

0,001*

Tukey

6
5-6
4
3-4
4-5
5
1
1-2

: Mean., s.d: standard deviation, *: P&lt;, 01

Distribution of respondents by age, 39.1% (n=113) and the 20-29 age range, creating at
least, 6.6% (n=19) and is under the age of 19. Participants 7.3% (n=21), the United States,
8.3% (n=24) in France, 9.7% (n=28) Germany, 14.5% in 'I (n=42), the UK, 18% (n=52)
from Russia, 19% (n=55) from Italy and 23.2% (n=67) from other countries. Participants
examined education 66.1% (n = 191), as a large proportion of university (undergraduate,
graduate, post-graduate) is composed of graduates. From the participants' annual income
64,4% (n=186), while an income below $ 20,000, 35.6% of the (n=103) has an income of $
20,000 and above.

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�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

According to Table 1, the participants examined the information on holidays, 48.8% of
visitors to Istanbul for the first time (n=141), while 51.2% of those who visit for the second
time or more is (148). According to Table 2, in the first analysis of the purposes of the
tourists coming to Istanbul sightseeing, entertainment and leisure tourism, while the second
cultural tourism (cultural and artistic activities) is included. This is because; Istanbul's
unique history, cultural history and modern hotels in addition to numerous attractions,
exceptional eateries, nightclubs, entertainment and shopping centers, and so on attractions,
such that it has.
Table 2. The distribution of participants' purpose for coming to Istanbul
Purposes of consumers who visit Istanbul

f

%*

Travel , entertainment and recreation

238

82,3

Culturalandartisticactivities

229

79,2

Sports activities

52

17,9

Congress tourism

33

11,4

Shopping tourism

157

54,3

Health tourism

62

21,4

Surveyed tourists, tourist goods and services reached when asked which sources of
information (Table 3), "Internet", select "Yes", who mark rate of 76.1%, while the "No"
who mark 23.9% of the 'stop.
"Friend-related recommendations", select "Yes", who mark rate of 52.2%, while the "No"
who mark rate of 47.8% respectively.
"Travel Agent", select "Yes", who mark rate of 42.6%, while the "No" who mark 57.4% of
the 'species. "Brochures and catalogs", select "Yes", who mark rate of 39.1%, while the
"No" who mark 60.9% of the 'stop.
"Past experiences", select "Yes", who mark rate of 38.8%, while the "No" who mark rate
61.2% respectively.
"Newspapers and magazines", select "Yes", who mark rate of 27.7%, while the "No" who
mark 72.3% of the 'species.
"Radio, television and cinema", select "Yes", who mark was 22.5%, No "who mark rate of
77.5% is.
Finally, the "tourist information offices", select "Yes", who mark rate of 20.4%, while the
"No" who mark rate of 79.6% is. Sources of information, products and services that benefit
tourists before buying the first three places are overviewed in order by severity, internet,
friends-relatives share hints and travel agencies.
The findings of other research findings on sources of information (Seabra, Lages and
Abrantes, 2004; Wu, Wei and Chen, 2008; Frias, Rodrigues, and Castaneda, 2008) are
consistent.
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�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

Table 3. Opinions on the Activities of Tourists Participating in the Study Utilized
Advertising Comparison of Information Resources
Sources of Information
Travel Agents
Web sites
Brochures and catalogs
Radio, television and movies
Newspapers and magazines
Suggestions of family, relatives or
friends
Past experiences
Tourist information offices

N : Number of people,

Option
Yes
No
Yes
No
Yes
No
Yes
No
Yes
No
Yes
No
Yes
No
Yes
No
X

n
123
166
220
69
113
176
65
224
80
209
151
138
112
177
59
230

X
3,42
3,12
3,17
3,50
3,21
3,27
3,33
3,22
3,22
3,26
3,07
3,44
3,23
3,26
3,32
3,23

s.d.
0,66
0,72
0,73
0,55
0,73
0,70
0,80
0,68
0,83
0,66
0,71
0,66
0,72
0,70
0,70
0,71

t
0,419

p
0,000*

3,497

0,000*

0,673

0,502

1,007

0,315

0,393

0,695

4,431

0,000*

0,308

0,758

0,943

0,347

: Mean., s.d: standard deviation, *: P&lt;,01

According to Table 4, when examined the opinions of the participants on the activities of
advertising; "should be advertised goods and services of interest" with the expression of
the higher average is 3.69, it is observed that positive view on the activities of tourist
advertising. "I'm aware of how to access the product with ads," the report participants'
average responses 3.42 respectively. Participants in other words, finding alternatives to the
stage of the second phase of the purchase decision-making process is an important source
of information for consumers think that ad. "Ads that appeal to my emotions, product
preference becomes effective" mean expression 3.37 respectively. Appeals to the feelings
of the participants, influenced the preferences of tourists reached ads from them warmer.
Advertisements for tourists asked to measure the credibility of "the ads for the product is a
reliable tourist expression" average 3,30. "Desire to purchase the advertised product
increases the expression" average is 3.26, possible to say that tourists tend to purchase the
advertised products.To measure the importance of inclusion of the beloved characters or
celebrities in advertisements asked "Ad films that take place in my favorite characters, my
interest in the product increases the expression" average is 3.21, most participants reported
a positive opinion. "Fascinated by ads for products of interest" has been identified as the
testimony of the participants' views 3.20 averages. Research, advertising - to measure the
quality of the relationship between "the advertised product qualities," the report comments
as to the average 3.09 'stop. "I prefer advertised product," the report, the average of the
views of the participants 3.08 respectively. Advertised products are higher in this context
could be preferred to other products obtained. "How much of a product is advertised again,
increases the interest for that product," and "the information given is true that the ads"
averages 3.07 of the statements respectively.
In this context, the medium level of tourists participating in these two statements and
advertisements the product advertised in the interest of tourists sign of recurrence.

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�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

Table 4. Opinion on the Operation of Retail Development of Tourists Participating in the
Survey's Mean, Standard Deviation, and Cronbach's Alpha Values
Items

X

S.d.

α

If I see the advertisement, my urge of purchase increases.

3,26

1,11

0,84

I am informed about the ways of purchasing the product thanks to
advertisements.
The presence of my favorite characters in the advertisement increases my
interest towards that product.
The more an advertisement of a product is displayed the more I become
interested in that product.
Advertisements that are effective on my emotions affect my choice of product.

3,42

1,02

0,85

3,21

1,15

0,85

3,07

1,11

0,85

3,37

1,11

0,85

Tourists goods and services should be advertised.

3,69

0,96

0,86

Information that is given in advertisements is true.

3,07

1,14

0,84

The product that is advertised is of good quality.

3,09

1,16

0,84

I am affected by the advertisements of touristic products.

3,21

1,04

0,84

I prefer the product that is advertised to that is not advertised.

3,08

1,13

0,84

An advertisement for a touristic product is reliable.

3,30

1,18

0,84

(1=I totally disagree, 2=I disagree, 3= Neither agree nor disagree,4=I agree, 5= I totally agree)

Within the framework of the answers given to the tourists surveyed respondents in terms
of demographic characteristics is a significant difference between the views on the
activities of not advertising Status Independent samples t-test and one-factor analysis of
variance (ANOVA) will be tested on. According to the findings in Table 1, participants'
opinions about advertising activities, gender, age, marital status and nationality, different
from the 0.01 level of significance. Although there is no significant difference in women
than in men, between the ages of 19 and under the other tourists by tourists, married
bachelors, and by the tourists from Russia as a more positive viewof other advertising
activities observed by tourists. According to the findings in Table 1, participants' opinions
about the advertising activities of tourists surveyed varies by education level is a 0.01
level of significance. This difference, Tukey test, according to the results of secondary
school graduates and graduates of associate degree graduates with post-graduate and postgraduate degree was found to be among the graduates. Looking at the data for advertising
activities, especially graduates of undergraduate and graduate level more negative
feedback than others.
Analyzed in terms of the income variable, the opinions of the participants on the activities
of advertising income levels vary according to the 0.01 level of significance. In addition,
according to Tukey's test results, the difference 5000-10000 income of $ 20,001 USD and
higher income tourists have been observed among tourists. Based on the above views on
the advertising activities of tourists with a status of low-income, high income status
according to the views of tourists, more positive.With the number of tourists visiting
Istanbul in the same way as advertising activities have been identified for the difference
between the perceptions of the level of significance of 0.01. The second and more visitors
compared to those who visit for the first time reported more positive advertising activities
have been identified.

7

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

From the findings in Table 3; advertising affect consumer preferences, product preferences
of the tourists surveyed averages for the activity of benefit to sources of information
(brochures and catalogs, radio, television and film, newspapers and magazines, past
experiences and the tourist information offices) 0.01 of statistically significant difference
in the level of significance is detected in the advertising resources utilized for the operation
averages (travel agent, the internet and friends - related recommendations) have been
identified a significant difference between. Opinions about advertising activities examined,
benefiting tourist travel agency reporting a positive opinion than others have been
identified.
Conclusion and Recommendations
Opinions about the advertising activities of foreign tourists coming to Istanbul analyzed;
aid in this study, and to provide information about tourist products and services are used to
attract the attention of the consumer are met, and the ad was found positive in terms of the
participants. The most positive views of the tourists surveyed for the ad, "tourism goods
and services should be advertised" statement stated. Tourists, how to reach information
about the products and services they have learned through the ads and expressed a
favorable opinion on the ad is a good source of information. VesileÇakır and VedatÇakır’s
(2008) study, consumers, advertising, regarding is as informative and entertaining. Tourists
surveyed, the ads that appeal to their emotions, product preferences, expressed an
unqualified opinion stating that effective. Research results, Uztuğ and others (2007)
supports the work of the. Because Uztug and others (2007) were able to identify the
emotional content of ads affect consumers more. Tourists, emotional ads they put out a
positive opinion to explain why Robert Ranson'un with a quote: "If you captured the
people's feelings, minds and wallets will follow your feelings." This approach clearly
shows that tourism enterprises should be given attention to the feelings of the tourists.
Participants, prepared advertisements for touristic products and services, stated that they
were generally reliable. The accuracy of the information provided in the advertisements,
have prescribed a favorable opinion. However, the views cannot be said that the entire
negative. The reliability of the ads that pay close attention to the tourists, but, sometimes
do not believe in the accuracy of the information given raises. Because, product
preferences, attracting attention to information and the adoption of which is a function of
the ads to be trusted for the consumer is very important. In a similar study; VesileÇakır and
VedatÇakır’ study, the lack of television advertising is misleading, either positively or
negatively affect consumers' stated preferences. Tourists participated in the study, and
particularly preferred are buying the advertised products are put forward. In addition, the
advertised product without the product they prefer, stating the previous expression in the
supporting comments. Here it is understood that the ad only attracted the attention of
consumers but also encourages consumers to buy right now, and as a factor in the failure of
other products is preferred. Research results, "advertising are more preferable compared to
products that are not advertising the products as" commenting Abela and Farris (2002)
survey overlap. However, Bozok (2009)’ study, to influence consumers' buying decisions
ad rate of 5% and 10% claim to have a small percentage.
Karafakioğlu’ study (1988), the influence of celebrities in terms of where the ads are more
successful than others, refers to consumers. In this study, participants increased their
interest in celebrities and beloved characters, including the opinion that the ads are
indicated.

8

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

As a result of this study, the tourists are affected by advertising tourist products have been
introduced. Similar studies tourists are buying preferences of the ad effective element is the
fact that, at the same time successful ads affected by a tourist mouth to mouth advertising
more and more people also affect it has been revealed (Güleç, 2006). Güleç (2007)’ study
is an influential factor in the preferences of German tourists in advertising activities, and in
particular reveals that the tourists were affected, television and internet advertising.
According to the survey, the level of income from tourists, the views of the ad, the higher
income status according to the views of tourists, has been found to be more positive.
Hysterectomy (1993) is for identifying and determining the level of income together with
effective choices, low-income consumers, and the price stated in the informative ads that
have found positive. Leveraging tourist travel agency, travel agencies not benefit from
more favorable opinion of the tourists reported to have been identified with the advertising
activities. Here are the pillars of hotel companies selling advertising activities of travel
agencies that they have made, to be successful in influencing tourists regarding the
judiciary be achieved.
Female tourists by male tourists more sympathetic to advertising activities are obvious.
Therefore, enterprises should give more attention to marketing activities, female tourists.
In other words, the elements that appeals to women tourists more essential to get results for
businesses. The same way as married, have been identified for reporting a positive opinion
than bachelors. The reason for this caution since they will be married in economic terms
than singles. Because it is usually singles, family responsibilities, such as not feeding.
Therefore, to conduct marketing activities of enterprises out of married people is important
in terms of customer acquisition and loyalty.
Russia is Turkey's second largest tourism market, but also by the advertising activities of
Russian tourists than other tourists is given a positive opinion, requires businesses to
devote more attention to this market than others. Also the tourists coming through your
travel agent, more positive views on advertising activities. In this context, the advertising
activities of travel agencies can be said to be successful.
Nearly half of the tourists come to Istanbul for the first time. Although there may be many
factors that encourage them to visit Istanbul for the second time to visit the region emerges
as an important factor in advertising activities. Second, and more, because those who are
more positive opinions about the advertising activities. Tourists, positively affected by
advertising activities, visit to Istanbul again, as well as even they recommend to their social
networks, visiting there. Because, who reveals the results of the research, some of the
tourists visiting Istanbul is the advice of their social networks. Because of this, you are not
satisfied with how negatively affect people around a tourist, but a tourist staying happy
with the way people around the positive impact (Anderson, 1998). In this context, business
guests leave satisfied customers can provide a marketing staff volunteered to work as well
as businesses.
In this research, tourism enterprises by means of various media advertising activities for
tourists to affect the destination are considered. However, future researchers can address
the promotion mix as a whole and compare the attitudes of consumers. In addition,
consumers in different sectors can be demonstrated by comparing the views of promotional
activities.

9

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

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12

�</text>
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                <text>Effect of Advertising Activities on Foreign visitors  Purchasing Preferences: The Case of İstanbul</text>
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                <text>This study, tourism industry, aims to measure the impact of advertising in  consumer preferences. Businesses in terms of sales increase, consumers in  terms of product knowledge and the affordability, quality, purchase your  product, which enables advertising to the issue of the timeliness of the  protection and 2011, approximately one billion people travel to the tourism  industry has a great importance of this study is the necessity of show.  Turkey's most important tourism centers, which was held in İstanbul. In this  study the universe in İstanbul, 2010 from foreign tourists.  Field research based on this study, the primary data collection as a method of  the survey have been used in the survey consists of three parts. The survey is  the first part of the participants ' demographic characteristics of the variables  to detect the questions are given. In the second chapter, the participants in the  rest of the variables to detect the questions are given. The survey in the last  section; participants' views on the activities of advertising, for the detection of  the size of the expressions given in the bottom of the ad. In 2010, a total of  289 foreign tourists views on the data obtained from the questionnaire were  analyzed through statistical software package. Of the respondents' perceptions  about advertising activities, demographic and holidays differed significantly  according to the characteristics of the two groups t-test for variables with  more than two groups for variables that contain a single-factor analysis of  variance (ANOVA test) were tested. All statistical results were analyzed based  on the significance level of 0.05.  Results of this research have been identified by tourists are affected by  advertising activities. In addition, according to the results of the t and ANOVA  tests, educational status, income status, countries, number of visits, number of  days of encampment, objectives and benefit from resources such variables as  the arrival of tourists has resulted in any significant difference in submissions  for the ad, while the other variables between views on advertising no  difference was found.  Keywords: Advertising, Purchasing process, Tourism, İstanbul, Turkey.</text>
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