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                    <text>Design and Implementation of an Intelligent Feedback Generator for Learners of Persian
Grammar
Vahid-Reza Mirzaeian &amp; Shahram Afrougheh
Arak Industrial University, Islamic Azad University/Boroujerd, Iran
Key words:CALL, ICALL, Grammar, Persian, Intelligent
ABSTRACT
The aim of this paper is to report on attempt to design, and implement an intelligent feedback generator (IFG)
aiming at helping learners of Persian. In order to design the system correctly, some preliminary data have been
collected to see what areas are most probletic for such learners. Later a feedback generator based on two natural
language processing engines for both Persian and English has been developed. The system works by comparing
logical forms generated from English and Persian sentences. These logical forms are compared and anomalies are
reported. With some modifications, the system can also be used with Persian learners of English since it can parse
input from both languages.

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                <text>Key words:CALL, ICALL, Grammar, Persian, Intelligent  ABSTRACT  The aim of this paper is to report on attempt to design, and implement an intelligent feedback generator (IFG) aiming at helping learners of Persian. In order to design the system correctly, some preliminary data have been collected to see what areas are most probletic for such learners. Later a feedback generator based on two natural language processing engines for both Persian and English has been developed. The system works by comparing logical forms generated from English and Persian sentences. These logical forms are compared and anomalies are reported. With some modifications, the system can also be used with Persian learners of English since it can parse input from both languages.</text>
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                    <text>Design of Web-based Interface for Wireless Sensor Networks
Murat ÇAKIROGLU
Department of Electronics and Computer Education, Faculty of Technical Education,
Sakarya University, 54187 Sakarya, Turkey
muratc@sakarya.edu.tr
Mustafa KUŞ
Department of Electronics and Computer Education, Faculty of Technical Education,
Sakarya University, 54187 Sakarya, Turkey
mustafa_kus@hotmail.com
Abstract:WSNs consist of sensor nodes with limited capacity, low cost and communicating
with each other in short distances using considerably low power rate. The nodes can be
dispersed randomly into intended region in which they are used for measurement and
monitoring purposes within the frame of a common scenario. They are used in many areas
ranging from military fields to public health services because of their wide range properties.
In this application fields, there are some requirements to appear that the wireless sensor nodes
can be monitoring by remote-controlled and the data which are picked up from where the
system is placed can be processed. This paper describes the design of web based interface for
wireless sensor networks. The proposed web-based interface provide configuration of the
network and access to real-time and archived temperature, humidity, light data through any
Internet-capable device.
Keywords: WEB-based, Interface, Remote Monitoring, Wireless Sensor Network

Introduction
WSNs (Wireless Sensor Networks) consist of sensor nodes with limited data storage / processing
capacity, low-cost and communicating with each other in short distances using considerably low power rate
(Akyildiz, 2002). The nodes can be dispersed randomly into intended region in which they are used for
measurement and monitoring purposes within the frame of a common scenario. They are used in many areas
ranging from military fields to public health services because of their wide range properties (Akyildiz, 2002).
For example WSNs are used for remote monitoring of bird life with the 32 sensor nodes in Great Duck Island
Project (Mainwaring, 2002, Szewczyk, 2004). The temperature, humidity, pressure, and light parameters have
been observed in nesting environment of the birds. WSNs are used to observe the growth of the trees in
Redwood forest. The temperature, humidity, and solar radiation parameters are sensed (Tolle, 2005). Welsh,
2005 and Werner-Allen, 2006 has realized to remote monitoring of the active volcano in Ecuador. The
processing and delivering to the remote users in real time manner, graphical representation, and storage of
sensed data are so important in such as application areas.
Various data processing and visualization tools have been developed in the literature. For examples,
Mote-View software was developed by Crossbow can set node configuration and allow to monitoring, plotting
and storing of real-time sensed data (Crossbow). But this software is able to support to plotting and visualization
service in local manner. Spyglass is java-based and modular WSN visualization software (Buschmann,
2005). jWebDust is also java-based and general-purpose visualization tool (Chatzigiannakis, 2005). However,
good Java knowledge is needed to configure them in accordance with the requirements of different applications.
Cao, 2009 were designed the general-purpose web interface for WSNs. This interface focuses on data processing
capability and congestion avoidance.
In this study, we have designed the PHP and FLASH-based web interface for remote monitoring and
controlling of WSNs. The most important difference of this interface than others focuses on flexibility, visuality,
and ease of use. Therefore PHP, FLASH and the PostgreSQL database server are used in this web-based
interface for receiving, analyzing, processing, visualizing, and showing the data in a web browser.
The rest of the paper is organized as follows. The hardware and software tools used to design of the
proposed web interface are introduced in Section 2. In Section 3 are described the design criteria and features of
proposed PHP and FLASH based web interface. The paper is concluded by Section 4.

394

�Preliminaries
MicaZ WSN Mote and Sensor Kit
The MICAz (Figure 1) which is a widely used sensor node in WSNs, has an integrated ATMEGA128L
microcontroller from AVR family having 128KB code memory and 4KB data memory with the clock speed of
16 MHZ (MICAz, 2009). It can communicate at 250 Kbit / second data transmission speed using Chipcon
CC2420 IEEE 802.15.4 compliant wireless transceiver (Crossbow, 2010). In this study, it is also used MTS400
sensor board, which can sense the light, temperature, pressure, humidity and acceleration, together with MICAz
nodes.

Figure 1. MicaZ motes
PHP
PHP: Hypertext Preprocessor is a widely used, general-purpose scripting language that was originally
designed for web development to produce dynamic web pages. For this purpose, PHP code is embedded into
the HTML source document and interpreted by a web server with a PHP processor module, which generates
the web page document. PHP is available as a processor for most modern web servers and as standalone
interpreter on most operating systems and computing platforms. (Wikipedia, 2010). PHP has widespread use in
recent since it is an open source language, has rich document support and ease of use. Therefore in this paper
PHP language is used.

Design Stages of WEB-based Interface for Wireless Sensor Networks
System Architecture
The system architecture, which consists of WSN, server, and users, are shown in Figure 2. WNS is
consisting of more than one wireless sensor nodes, which sense the phenomenon, and a base station, which
ensure communication of the nodes with the server. The nodes regularly collect the information such as
temperature, humidity, light and forward them to the server through base station. Server is responsible to
evaluate, process, and visualize the data coming from the base station. For this purpose PostgreSQL database,
Apache server and PHP language are used. First server record data coming from base station to the PostgreSQL
database, then it process the data in the database depending on user requests, and last it display the processed
data with the help of Apache Web server and PHP. User can examine the processed data by means of any device
connected to the internet.
Client

Wireless Sensor Network
Client
internet
N

BS

N: WSN node

Server

BS: Base Station

Sensor Layer

Client

Server Layer

Client Layer

Figure 2. System architecture

395

�Designed WEB-based Interface
In this subsection the properties and usage of proposed general-purpose and web based interface are
described. In figure 3, introduction page is shown. This page allows to user securely accessing the web based
interface. After the password is approved the general view of the designed web based interface is shown as
Figure 4. This page allows monitoring the wireless sensor nodes, examining sensed data of nodes, creating the
graphs of sensed data and observing the topology of network. The main purpose of the proposed interface is
providing flexibility to the user. Therefore the interface is divided into five main sections.

Figure 3. Introduction page

Data Section
In data section, the momentary value of the temperature, humidity, pressure, light and voltage level
information coming from sensor nodes are shown as Figure 4.

Figure 4. Data section.

396

�Chart Section
In chart section, the temperature, humidity, pressure, light and voltage values coming from sensor nodes
can be converted the various graphical forms as Figure 5. Moreover, these graphs can be saved by the user.

Figure 5. Chart section
It is shown different physical data (humidity, pressure) belonging to a single node in Fig. 6. Moreover,
the proposed interface allows plotting different data (humidity, pressure) belonging to more than one nodes in a
single page as shown Fig.7

Figure 6. Chart of the different physical data (humidity, pressure) belonging to a single node

397

�Figure 7. Chart of the different physical data belonging to multiple nodes
Health Section
This section allow monitoring the parameters belonging to the sensor nodes such as number of dropped
packets, number of retries, number of received packets as shown Fig. 8

Figure 8. Health section
Topology Section
This section allows observing logical connection of the sensor nodes deployed in the environment.
Further, sensed data of the nodes can be easily seen as a summary.

398

�Figure 9. Topology section

Summary and Final Remarks
In this paper, the design of general purpose and PHP based web interface for wireless sensor networks
are presented. Proposed web interface allow monitoring sensed data, creating the graphs, and observing the
topology of network. The main advantage of the proposed interface is user friendly. Depending on the user's
request it can be plotted and saved the graph of different physical values.
Designed web based interface can be acceptable as a prototype for WSNs, and can be easily used in
various application areas such as environment monitoring, military surveillance systems, habitat monitoring.

References
Akyildiz I F, Su W, Sankarasubramaniam Y, Cayirci E.(2002). Wireless Sensor Networks: Survey. Comput Networks, (pp.
38:393–422).
Buschmann C, Psterer D, Fischer S, Fekete S P, Kroler A.(2005) Spyglass: A Wireless Sensor Network Visualizer, ACM
SIGBED Review (pp. 2 (1):1-6).
Cao X, Chen J, Sun Y.(2009) An interface designed for networked monitoring and control in wireless sensor networks,
Comput Stand Interface, (pp. 31:579-585).
Chatzigiannakis I, Mylonas G, Nikoletseas S E.(2005) jWebdust: a javabased generic application environment for wireless
sensor networks, In: Proceedings of the IEEE International Conference on Distributed Computing in Sensor Networks
(DCOSS), (pp. 376–386).
Crossbow Technology Inc. URL: http://www.xbow.com
Juang P, Oki H, Wang Y, Martonosi M, Peh L S, and Rubenstein D.(2002) Energy-efficient computing for wildlife tracking:
design tradeoffs and early experiences with zebranet. In: Proc. of ASPLOS-X,(pp. 96–107).
Mainwaring A, Culler D, Polastre J, Szewczyk R, Anderson J.(2002) Wireless sensor networks for habitat monitoring. In:
Proc. of WSNA, (pp. 88–97).
MicaZ Data Sheet, Last visited: December 2009, Available:
www.xbow.com/Products/Product_pdf_files/Wireless_pdf/MICAZ_Datasheet.pdf
PHP, URL: http://www.php.net

399

�PostgreSQL, URL: http://www.postgresql.org
Szewczyk R, Mainwaring A, Polastre J, Anderson J, Culler D.(2004) An analysis of a large scale habitat monitoring
application. In: Proc. of SenSys, (pp. 214–226).
Tolle G, Polastre J, Szewczyk R, Culler D, Turner N, Tu K, Burgess S, Dawson T, Buonadonna P, Gay D, and Hong W.
(2005) A Macroscope In The Redwoods. In: Proc. of SenSys, (pp. 51–63).
Welsh M, Werner-Allen G, Lorincz K, Marcillo O, Johnson J, Ruiz M, and Lees J.(2005) Sensor Networks for highresolution monitoring of volcanic activity. In: Proc. of SOSP, (pp. 1–13).
Werner-Allen G, Lorincz K, Welsh M, Marcillo O, Johnson J, Ruiz M, and Lees J.(2006) Deploying a wireless sensor
network on an active volcano. IEEE Internet Computing, (pp. 10(2):18–25).
Wikipedia PHP: http://en.wikipedia.org/wiki/PHP

400

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                <text>WSNs consist of sensor nodes with limited capacity, low cost and communicating  with each other in short distances using considerably low power rate. The nodes can be  dispersed randomly into intended region in which they are used for measurement and  monitoring purposes within the frame of a common scenario. They are used in many areas  ranging from military fields to public health services because of their wide range properties.  In this application fields, there are some requirements to appear that the wireless sensor nodes  can be monitoring by remote-controlled and the data which are picked up from where the  system is placed can be processed. This paper describes the design of web based interface for  wireless sensor networks. The proposed web-based interface provide configuration of the  network and access to real-time and archived temperature, humidity, light data through any  Internet-capable device.</text>
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                <text>The objective of this paper is to share the experiences regarding the design and implementation of a  Translation and Interpretation Diploma Course (TIDC) in a public university located in central Mexico.  The main point of designing and implementing the diploma course was to start a new generation of  translators and interpreters since a number of BA in ELT graduates from local universities and many other  translators from the region wish to grow professionally in both translation and Interpretation areas. Besides,  the implementation of this diploma course became a necessity since no institutions in this region offer a  course of this kind. Moreover, the TIDC was designed taking into account the demand for professional  translators and interpreters derived from the industrial and commercial growth in the state of  Aguascalientes, Mexico.</text>
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                    <text>Journal of Foreign Language Teaching and Applied Linguistics

Designing a Translation and Interpretation Diploma Course
Luis Armando Villalobos Nájera
Universidad Autónoma de Aguascalientes, Mexico
Submitted: 16.04.2014.
Accepted: 12.11.2014.

Abstract
The objective of this paper is to share the experiences regarding the design and
implementation of a Translation and Interpretation Diploma Course (TIDC) in a
public university located in central Mexico.The main point of designing and
implementing the diploma course was to produce a new generation of translators and
interpreters, since a number of BA in ELT graduates from local universities,as well
as many other translators from the region, wish to grow professionally in both
translation and interpretation areas.Moreover, the implementation of this diploma
course was necessarybecause no institutions in this region offer a course of this kind.
The TIDCwas designed taking into account the demand for professional translators
and interpreters derived from the industrial and commercial growth in the state of
Aguascalientes, Mexico.
The curriculum for the TIDCconsists of 14 modulescentered on thetheoretical aspects
of translation and thetranslation practice of financial, scientific, technical and legal
texts. Spanish writing, terminology, and CAT tools training are also part of the
curriculum.The students are also introduced to Consecutive and Simultaneous
Interpretation using theappropriate interpretation equipment.Allacademic staffinvited
to collaborate in this program hold an MA in Translation and Interpretation. They are
also certified translators and currently teach translation and interpretation in various
universities. Most of them belong to translators and interpreters associations.
Key words: translation theory, translation training, interpretation, syllabus, design,
implementation.
The idea of designing theTranslation and Interpretation Diploma Course (TIDC)
emerged from the increasing demand for professional translators and interpreters
derived from the industrial and commercial boom in the state of Aguascalientesthat
started a few decades ago. Numerous national and international companies
established in Aguascalientes, mostly related to the automotive industry, demand
translation and interpretation services in order to succeed in today’s global economy.
157

�Designing a Translation and Interpretation Diploma Course

In addition to the business and industry sectors, academic institutions also need
professional translation and interpretation services in their diverse activities.
Moreover, consecutive interpreting and simultaneous interpreting have become a
necessity for the different congresses, seminars, and meetings that continuously take
place in the state of Aguascalientes.

The Current Situation of Translation and Interpretation Studies in
Mexico
Translation and interpretation studieshave evolved along with globalization in
Mexico, the fifth-largest country in the Americas. However, this evolution does not
seem sufficient to cover the demand for translation and interpretation services of a
country with an estimated population of 118 million. According to a research
conducted by the author, a total of nine Master’sdegree programs in Translation and
Interpretation are offered in only six of Mexico’s 32 states, while only10
institutionsin states including Mexico Cityoffer degrees in Translation and
Interpretation.Finally, only seven institutionsconcentrated in Mexico City offer
diploma courses in translation and/or interpretation. As a consequence,mainly due to
the lack of availability in their place of residence, a number of students interested in
Translation and Interpretation studies find it difficult to enroll in translation and/or
interpretationcourses. The situation is quite similarin Aguascalientes, since no
academic institutions offer programsor courses related to Translation studies.

The Translation and Interpretation Diploma Course Curriculum
In this paper, the term “curriculum” refers to the academic content taught in a
specific course or program that also includes learning objectives, materials and
assessment methods.It is important to mention that according to Nunan (1988), all
elements contained in a given curriculummust be integrated in order to avoid
conflicts when making decisions at different levels of such curriculum. In this
particular case, the author attempted to interconnect the elements of the curriculum
for the purpose of integrating and applyingthe students’ technical, professional, and
ethical skills acquired throughout the development of the diploma course.
On the other hand, Li(2006) claims that there is a “gap between translation training
and the real world of professional translation” (p. 615). In other words, students who
graduate from translation courses are not really prepared to face the challenges of
professional translation as most translation-course contents do not provide students
with enough translation practiceby employing authentic materials. Moreover,
sometimes translation teachers do not have enough professional experience in certain
specialized areas of translation. In light of the above, the author considered it
necessary to adopt amore suitable approach in order to meet students’ expectations.
158

�Journal of Foreign Language Teaching and Applied Linguistics

The main idea was to develop a curriculum that provided students with translation
practice in the technical, scientific, financial and legal areas, as well as to
includesome Terminology management and CAT tool training. Furthermore, Beeby
(2004) and Mackenzie (2004) suggest that since new technologies have
revolutionized translation, it is of great importance to provide the students with
translation-memory tools and terminology software in order to develop the future
professional translators’ competencies. Moreover, the correct use of such tools is
essential to guarantee quality in translation work, as asserted by Esmaieli (2009)and
Savelová (n.d.).
In view of the above, the contents of the TIDCcurriculum include authentic
translation tasks and simulated interpreting activities in an effort to integrate both the
process-oriented approach suggested by Gile (1995) and the practice-oriented
approach proposed byWilss(1996). This combination of approaches has been
suggested by Li (2006), who argued thatteachers currently focusmainlyon a productand/or practice-oriented approach because such approaches provide students with
many different types of translation tasks aimed at preparing them to face the real
world of professional translation.In addition to practice in translation skills, one of
theTIDC’s main objectives is to develop translation competencies in students, taking
into account the premise expressed by Mackenzie (2004) “Learning by doing,
knowing-how rather than knowing” (p. 33),which refers to using translation skills in
real or simulated situations as an essential part of translation training.

Translation and Interpretation Diploma courses in Mexico
However, it was necessary to make a comparison among other translation and
interpretation diploma courses offered in Mexicowith respect to their curricula
structure and contents in favor of obtaining more ideas for designing a practical
translation and interpretation diploma course. After having conducted an Internet
search, the author gathered information from six translation diploma courses and two
translation and interpretation diploma courses offered by various higher education
institutions in the country (see Table 1). The main purpose was to find out the types
of learning objectives established, the methodologies used, and the assessment
criteria employed. It was also important to know about tuition costs, thelength of the
courses and thenumber of modules.
The results showed that the translation and interpretation diploma courses offered by
private institutions were not affordable tomiddle-class students due to the high cost
of tuition, whereassimilar diploma courses offered by public universities were more
affordable. It was also found that the criteria followed in the admission requirements
varied a lot, but it was evident that prospective students needed to have a good
command of English andalso had to beproficient in their mother tongue.
159

�Designing a Translation and Interpretation Diploma Course

Another objective of this research was to find out if CAT-tool subjects and
terminology subjects formed partof the Diploma Courses’ curricula (see Table 2).
Contrary to what the author expected, only twoprivate universities included CATtool training in their courses. This is probably due to the fact that CAT-tool training
implies the purchase of licenses and,equally importantly,the availability of
translation teachers withCAT-tool knowledge. By contrast, seven institutions include
at least one Terminology subject in their course programs. This indicates that such
institutions are aware of the importance that Terminology management plays in the
translation process. In this respect, Palou (2012) supports the idea that the
management of terminological databases helps the translator to render translations
with language quality, accuracy, and consistency.

The Translation and Interpretation Diploma Course Subjects
It is important to point out that the TIDC consists of introductory subjects aimed at
providing students with the basic skills and knowledge of different areas of
Translation and Interpretation. The TIDC also aims to broaden students’ perspectives
and encourage them to become skilled translators and interpreters through their own
continuing professional development.
Another aspect of the TIDC that needs to be highlighted is that the teachers were
asked to apply translation theory to translation practice and to help the students
integrate and transfer the skills and knowledge theygained in one subject into the
subsequent subject in order to improve their translation and interpretation
competencies.

TIDC DeliveryMode
The author chose the Face-to-Face delivery method for the TIDC subjects with the
purpose of creating a positive classroom environment as a way to foster cooperative
learning. According to the author’s own teaching experience, Face-to-Face
instruction promotes a more effective interaction between the teacher and the
students, which makeslearning more effective. Another advantage of having the
students physically together is that they can make use of Language Department
facilities such as classrooms equipped with Internet access and LCD interactive
screens, the Lecture Hall for Simultaneous Interpreting practices, and the Language
Lab.
Considering that most of the prospective students are translators and English teachers
and in order to facilitate their attendance at the TIDC, classes will take place on
weekends: Friday afternoons from 4 to 8 pm and Saturdays from 8 am to 1 pm.
160

�Journal of Foreign Language Teaching and Applied Linguistics

TIDC Evaluation
The instruments for evaluating the TIDC are currently in the design process. The
evaluation instruments will consist of questionnaires and interviews for both teachers
and students. The feedback obtained will serve for further improvement of the TIDC.

Academic Staff
Anumber of studieshave shown that there is a strong relationship between teacher
quality andstudent achievement. For example, Buddin and Zamarro (2009),affirm
that“Teacher quality is a key element of student academic success” (p. 1). Likewise,
King (2003)states that “Teacher quality matters. In fact, it is the most important
school-related factor influencing student achievement”(v).Taking into account the
previous considerations, the author contactedqualified teachers in translation and
interpretation studies and invited themto participate in the TIDC.Five of the teachers
have the following profile:




Currently working as certified translators and interpreters.
Hold a Master´s degree in Translation and Interpretation
Currently teaching translation and interpretation at higher
academic institutions.

The rest of the academic staff consists of a PhD in Law teacher, an MA in Education
teacher, an MA in Philosophy teacher, an MA in Translation and CAT tools teacher,
and a BA in Hispanic Letters teacher.
The author considered that the quality of teaching offered in the TIDC was a more
effective way of attracting prospective students since quality in teaching may
improve the quality-of-learning outcome.

The Approval of the Translation and Interpretation Diploma Course
The proposal for the TIDCwas submitted, in accordance with the regulations of the
Autonomous University of Aguascalientes, to the University Executive Board and
wasapproved on November 13, 2013.

Implementation
Afteritsapproval, it was really important to develop a plan of action to promote the
TIDC with the purpose of attracting prospective students. The staff from the
161

�Designing a Translation and Interpretation Diploma Course

Continuous Education Department at the university designed a flyer announcing the
TIDCand a number of copies were distributed in the main commercial areas of the
city. Additionally, the Communication Department also designed a poster
announcing the TIDCand copies were posted throughout the Central Campus. In
addition, the Communication Department also invited the author to participate in a
university radio program to give general information about the TIDC.TheTIDCwas
also promoted ata Language Department meeting attended by approximately 100
teachers in December 2013. The poster announcing the TIDCappearedon the
Language Department’sFacebook page. Finally, the author sent e-mail messages to
local certified translators.
Before the end of the second semester of 2013, the Department of Continuous
Education set the dates for the Registration period. A total of 20 students,
mostly English teachers and translators, signed up for the TIDC.
The staff from the Continuous Education Department was in charge ofarranging
travel expenses, accommodation, and transportation for the external teachers. The
Language Department also organized the assignment of classrooms and labs for the
TIDCclasses.
Finally, the TIDC was inaugurated by the Humanities and Social Sciences
authorities. The ceremonywas held at the Lecture Hall of the Language Department
on February 7, 2014.

Conclusion
The author is aware that theTIDC will not fully satisfy the increasing demand for
translation and interpretation services in the state of Aguascalientessince it differs
from a Bachelor’s or Master’s degree in Translation and Interpretation. However, it
will probably mark the beginning of a new generation of translators and interpreters
in this region.Furthermore, the authorities of the Autonomous University of
Aguascalientes are considering using the TIDC as a starting point for a Master’s
Degreeprogram in Translation and Interpretation.

162

�Journal of Foreign Language Teaching and Applied Linguistics

References
Beeby, A. (2004). Language learning for translators. Designing a syllabus. In
Malmkjaer, K. Editor (2004).Translation in Undergraduate Degree
Programs. (p. 41). Amsterdam/Philadelphia. John Benjamins Publishing
Company.
DIPLOMADO EN TRADUCCIÓN INGLÉS-ESPAÑOL. ORGANIZACIÓN
MEXICANA DE TRADUCTORES, A.C. Retrieved from
http://www.omt.org.mx/diplomado1.htm
Diplomado en Traducción de Textos Especializados (DTTE). Universidad
Autónoma de México. Retrieved from
http://cele.unam.mx/index.php?categoria=3&amp;subcategoria=22&amp;contenido=7
9
Diplomados: Traducción. Metodología. Universidad Autónoma de Ciudad Juárez
Chihuahua. Retrieved from
http://www.uacj.mx/sa/asc/CELE/Paginas/Diplomados.aspx
Diplomado en Traducción de Textos Especializados. Instituto Tecnológico
Autónomo de México. Retrieved from
http://desarrolloejecutivo.itam.mx/extension/files%5CTemarios%5CProgram
a%2000002794%5CP_2794_TEM_953.PDF
Diplomado en Traducción e Interpretación. Universidad Iberoamericana. Retrieved
from
http://www.uia.mx/diplomados/default.html
Diplomado en Traducción. Universidad Juárez Autónoma de Tabasco. Retrieved
from
http://www.ujat.mx/interioradentro.aspx?NODO=123&amp;ID=3491
Diplomado Intérprete – Traductor. Berlitz Mexico. Retrieved from
http://www.berlitz.com.mx/cursos-idiomas/Diplomado-Int-rpreteTraductor/Caracter-sticas-del-programa/146/guiseid--2/
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Doherty, S. (2013) The Value of Effective Training in Translation and
Localization.Galaxy Newsletter Q3 2013.Retrieved from
https://www.gala-global.org/node/84770
Esmaieli, S. (2009).Necessity of tech integration into translation training
programs.Translation Directory.Com. Retrieved from
http://www.translationdirectory.com/articles/article2043.php
King, J. (2003) Teacher Quality. Understanding the Effectiveness of Teacher
Attributes. Economic Policy Institute. Retrieved from
http://www.epi.org/publication/books_teacher_quality_execsum_intro/
Li, D. (2006) “Translators as Well as Thinkers: Teaching of Journalistic Translation
in Hong Kong” Meta : journal des traducteurs / Meta: translators’ Journal,
vol. 51, nº 3, 2006, p. 611-619.
Mackenzie, R. (2004). The competencies required by the translator´s roles as a
professional. InMalmkjaer, K. (Ed.)Translation in Undergraduate Degree
Programs. (p. 32-33). Amsterdam/Philadelphia. John Benjamins Publishing
Company.
National Research Council.(2014) Educating Teachers of Science, Mathematics, and
Technology: New Practices for the New Millennium. Washington, DC: The
National Academies Press, 2000. (p. 44)
Nord, Ch. (1991). Text Analysis in Translation.Theory, Method, and Didactic
Application of a Model for TranslationOriented Text Analysis. Translated
from the German by Christiane Nord and Penelope Sparrow.
Amsterdam/Atlanta GA, Rodopi, 250 p. ISBN : 9051833113.
Nunan, D. (1988) Syllabus Design. Oxford: Oxford University Press.
Palou, M. (2012) Managing Terminology for Translation Using Translation
Environment Tools: Towards a Definition of Best Practices. Unpublished
doctoral
dissertation.
University
of
Ottowa.
Retrieved
fromhttp://www.ruor.uottawa.ca/en/handle/10393/22837

164

�Journal of Foreign Language Teaching and Applied Linguistics

Appendix A
Table 1. Translation and Interpretation Diploma Courses in Mexico

Diplomado
Traducción e
Interpretación

Diplomado en
Traducción
Inglés-español
Diplomado en
Traducción de
Textos
Especializados

Diplomado
Traducción
Textos
Especializados
Diplomado en
Traducción e
Interpretación

Diplomado en
Traducción
Inglés-español
Diplomado en
Traducción

Diplomado
Traducción
(InglésEspañol)

Berlitz
Mexico City
Universidad
Autónoma de
Ciudad Juárez
Chihuahua,
Mexico
Organización
Mexicana de
Traductores
Jalisco, Mexico
Universidad
Autónoma de
México CELE
Mexico City

Instituto
Tecnológico
Autónomo de
México
Mexico City
Universidad
Autónoma de
Aguascalientes,
Mexico
Universidad
Intercontinental
Mexico City
Universidad
Juárez
Autónoma de
Tabasco,
Mexico
Universidad
Iberoamericana
Mexico City

Tuition

Admission
Requirements

Duration
(months)

Hours/
Credits

Diplomado
enTraducción

Institution

Modules

Name

4

576

$58,500.00 MX
(4,300.00 USD)

High School
80% English

12

7

280

$11.550.00 MX
(850.00 USD)

500 pts. TOEFL
ITP

16

10

160

30,000.00 MX
(2,200.00 USD)

Entrance
Examination

12

11

544/68

-

BA or BS degree
(4
semesters
minimum)
Advanced English
Level

12

6

180

$56,750.00 MX
(4,200.00 USD)

Good command of
English
and
Spanish

10

14

300/30

$16,000.00 MX
(1,185.00 USD)

79 pts. TOEFL iBT
or
550 pts. TOEFL
ITP
-

10

8

60

$27,680.00 MX
(2,050.00 USD)

2

120

$6,000.00 MX
(440.00 USD)

10

300

$51,100.00 MX
(3,785.00 USD)

8

Intermediate
English Level

Advanced English
Level/Advanced
Reading
and
Writing Skills in
Spanish

5

5

165

�Designing a Translation and Interpretation Diploma Course

Note. Data contained in this table was collected in 2014 and may change due to
updates.

Diplomado
IntérpreteTraductor
Diplomado
Traducción
e
Interpretación
Diplomado en
Traducción
Inglés-español
Diplomado en
Traducción de
Textos
Especializados
Diplomado
Traducción
Textos
Especializados
Diplomado en
Traducción
e
Interpretación

Diplomado en
Traducción
Inglés-Español
Diplomado
Traducción
Diplomado
Traducción

166

en

Berlitz
Mexico City
Universidad
Autónoma de Ciudad
Juárez
Chihuahua, Mexico
Organización
Mexicana
de
Traductores
Jalisco, Mexico
Universidad
Autónoma
de
México CELE
Mexico City
Instituto Tecnológico
Autónomo
de
México
Mexico City
Universidad
Autónoma
de
Aguascalientes
Aguascalientes,
Mexico
Universidad
Intercontinental
Campus Sur
Mexico City
Universidad Juárez
Autónoma
de
Tabasco
Tabasco, Mexico
Universidad
Iberoamericana

Totalof Subjects

CAT Tools
Subjects

Terminology
Subjects

Practical
Subjects

Institution

Theoretical
Subjects

Name

Modules/Subjects

Table 2. Characteristics of Translation and Interpretation Diploma Courses in
Mexico

4

5

11

-

-

16

7

3

4

-

-

7

10

-

-

1

-

-

11

9

2

1

-

11

6

3

3

3

-

6

14

5

9

1

1

14

8

3

5

1

1

8

2

-

-

2

-

2
(T/P)

10

2

8

1

1

10

�Journal of Foreign Language Teaching and Applied Linguistics

(InglésEspañol)

Mexico City

Note. Although recently created, the Translation and Interpretation Diploma Course
of the Autonomous University of Aguascalientes is included in this table for
comparison purposes.
Table 3. Translation and Interpretation Diploma Course Schedule 2014
Credits

1.
INTRODUCTION
TO
CONTEMPORARY
TRANSLATION THEORIES
2.
INTRODUCCIÓN
TO
TRANSLATION
TECHNIQUES
3.
INTRODUCCIÓN
TO
CONSECUTIVE
INTERPRETATION
4.
INTRODUCTION
TO
ENGLISH-SPANISH
CONTRASTIVE ANALYSIS
5.
SPANISH
WRITING
WORKSHOP
6.
INTRODUCTION
TO
TERMINOLOGY
7. INTRODUCTION TO CAT
TOOLS
8.
INTRODUCTION
TO
TECHNICAL TRANSLATION
9.
INTRODUCTION
TO
FINANCIAL AND ECONOMIC
TRANSLATION
10.
INTRODUCTION
TO
LEGAL TRANSLATION
11.
INTRODUCTION
TO
SIMULTANEOUS
INTERPRETATION
12. INTRODUCTIOON TO
SCIENTIFIC TRANSLATION
13.
INTRODUCTION
TO
TRANSLATION
AND
INTERPRETATION
COPYRIGHT
14. PROFESSIONAL ETHICS

Teaching Dates

Hours

Professors

M. en T. I. Michelle Cecilia
Arriola de la Mora

20

2

February 7, 8, 14
y 15

M. en C. E. Karla Valdez

20

2

February 21, 22 y
28 de ; March 1

M. en T. I. Michelle Cecilia
Arriola de la Mora

30

3

March 7, 8, 14,
15, 21 and 22

M. en T. I. Annie Smyrna
Hernández Zárate

20

2

March 28 and ;
April 4 and 5

L. en L.H. José Alberto García
Ventura
M. en T. I. Annie Smyrna
Hernández Zárate
M. en C. E. Laurent Slowack R.

20

2

20

2

20

2

M. en C. E. Laurent Slowack R.

20

2

M. en T.
MezaCuervo

Elena

20

2

April 11 and ;May
9 and 16
May 17, 24, 30
and 31
June 6, 7, 13 and
14
June 20, 21, 27
and 28
July 4, 5, 25 and
26

M. en T. I. Karen Bibiana
Camarena Gutiérrez
M. en T. I. Michelle Cecilia
Arriola de la Mora

20

2

30

3

M. en T. I. Katina Fernández
Cedi
Dr. en D. Miguel A. Marmolejo
Cervantes

20

2

20

2

Mtra. Ma.
Bautista

20

2

I.Beatriz

Teresa

De

Lira

August 1, 2, 8 and
9
August 16, 22, 23,
29
and
30;
September 5
September 6, 12,
13 and 19
September 20, 26,
27; October 3

October 4, 10, 11
and 17

167

�Designing a Translation and Interpretation Diploma Course

Note. Some teaching dates are not consecutive due to holidaydates and holiday
periods.

168

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                <text>The objective of this paper is to share the experiences regarding the design and implementation of a Translation and Interpretation Diploma Course (TIDC) in a public university located in central Mexico.The main point of designing and implementing the diploma course was to produce a new generation of translators and interpreters, since a number of BA in ELT graduates from local universities,as well as many other translators from the region, wish to grow professionally in both translation and interpretation areas.Moreover, the implementation of this diploma course was necessarybecause no institutions in this region offer a course of this kind. The TIDCwas designed taking into account the demand for professional translators and interpreters derived from the industrial and commercial growth in the state of Aguascalientes, Mexico.    The curriculum for the TIDCconsists of 14 modulescentered on thetheoretical aspects of translation and thetranslation practice of financial, scientific, technical and legal texts. Spanish writing, terminology, and CAT tools training are also part of the curriculum.The students are also introduced to Consecutive and Simultaneous Interpretation using theappropriate interpretation equipment.Allacademic staffinvited to collaborate in this program hold an MA in Translation and Interpretation. They are also certified translators and currently teach translation and interpretation in various universities. Most of them belong to translators and interpreters associations.    Key words: translation theory, translation training, interpretation, syllabus, design, implementation.</text>
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                    <text>Designing teaching materials – necessity or luxury?
Dragana Gak &amp; Dubravka Pleše
University of Novi Sad, Serbia and University of Zagreb, Croatia
Abstract:
This paper examines designing language teaching materials as an integral segment of
language courses taught at tertiary level. Firstly, it defines teaching materials and considers
them both as anything that can be used to facilitate the language learning and as authentic
materials specially designed for development of specific skills. Secondly, it discusses reasons
for designing materials as supplement to the materials teachers are provided with. Thirdly,
the authors attempt to present the advantages of the process of producing materials. Material
designing enables teachers to have a control over selection of topic, situations, functions and
skills to be developed. Moreover, it takes into account particular learning environment,
students’ learning needs and their learning experiences, cross-cultural issues and their
influence on development of students’ communication competence.
This is followed by a comparison of experiences in material designing at two faculties,
Faculty of Mining, Geology and Petroleum Engineering, University of Zagreb, and Faculty of
Technical Sciences, University of Novi Sad. The language teaching material development
starts at both faculties with identification of the main requirements set by the departments and
the detailed needs analysis of students’ needs which is the foundation of all language courses
preparing students for using language in working environment. This initial stage helps
teachers to select the textbooks and decide on additional material they need. Although
material designing contributes greatly to the relevancy and productivity of language courses,
it goes together with numerous obstacles ranging from technological to financial ones. To
conclude the authors will elaborate on actual examples of materials produced for the courses
they teach.
Keywords: language teaching, materials, design, textbooks, development.

1. Introduction
As the globalization of trade and economy intensifies, English for Specific Purposes
is becoming ever more popular the world over. However, this increase in awarenss regarding
the importance of ESP is set against another tradition, that of the ‘Use of English’ type
courses. Also, as ESP teachers, we are all faced with students with different knowledge levels
and we are expected to cater to their needs as well. Therefore, contents of a tertiary level
English Language course are the subject of some contention.
2. ESP
Since ESP has been around for quite a long time (from the early 1960's), one would
expect the ESP community to have a clear idea about what ESP actually should be. But, that
isn’t so.

�Some describe ESP as simply being the teaching of English for any purpose that could be
specified. Others, however, describe it more precisely as the teaching of English used in
academic studies, or the teaching of English for vocational or professional purposes.
According to Dudley-Evans (1998), ESP can be described as having some absolute and some
variable characteristics:
Absolute Characteristics:
1. ESP is defined to meet specific needs of the learners,
2. ESP is centered on the language appropriate to these activities in terms of grammar, lexis,
register,
3. ESP uses the underlying methodology and activities of the discipline it serves.
Variable Characteristics:
1. ESP is usually designed for adult learners,
2. ESP is generally designed for intermediate or advanced students,
3. ESP may use a different methodology from that of General English,
4. Most ESP courses assume some basic knowledge of the language systems,
5. ESP may be related to or designed for specific disciplines.
From this, a logical question arises: 'What is the difference between the ESP and 'General
English' approach?' Hutchinson et al. (1987:53) answer the question: "in theory nothing, in
practice a great deal". At the end of the 20th century, this statement was true and 'General
English' teachers recognized that students had a specific purpose for studying English. Still,
only rarely would a needs analysis be conducted to find out what was necessary to actually
achieve their goals. Today, however, teachers are much more aware of the importance of
needs analysis. Also, the quality and content of teaching materials improved dramatically,
allowing the teacher to select materials which will best satisfy the needs of the students.
Teaching langages at tertiary level is no simple task for a general English teacher. A great
majority of ESP teachers are in no way professionally related to the discipline they teach, so
they are first obliged to familiarize themselves with a whole new set of phrases, terms and
vocabulary. Many ESP teachers readily accept the available textbooks, which might not suit
their purpose fully. If there are no textbooks available for a particular discipline, some ESP
teachers decide to use textbooks, which may be unsuitable for their students.
Dudley-Evans describes the roles a true ESP teacher (Swales, 1998) needs to perform. These
are:
1) ESP Teacher,
2) Collaborator,
3) Course designer and materials provider,
4) Researcher and
5) Evaluator.
The first role as 'ESP teacher' is synonymous with that of the 'General English' teacher. In
order to meet the specific needs of the learners, the ESP teacher must work closely with field
specialists. This collaboration, however, does not have to end at the development stage and
can extend as far as team teaching (Johns et al. (1988)).
Both 'General English' and ESP teachers are often required to design courses and provide
materials. Hutchinson et al. (1987) support materials that cover a wide range of fields,

�arguing that the grammatical structures and strategies of different disciplines are identical.
More recent research, however, has shown that this is not so. Many ESP practitioners are
therefore left with no alternative than to develop original materials.
The process of materials’ design enables teachers to have control over topics selection,
functions and skills to be developed. It also takes into account students’ learning needs and
learning experiences and addresses cross-cultural issues and communication compentence.
As far as the disadvantages are concerned, the whole process is time-consuming, mentally
and physically taxing and the results are quite uncertain. The materials designing teacher is
also at mercy of his/her colleagues and frequently left to his/her own devices.
3. Authentic teaching materials
Most language teachers recognize the value of using authentic materials. There are
two major applications of authentic materials: developing learners' language skills and
helping learners apply these skills in various activities in the outside world. Since ESP is
finaly differentiated from the general English teaching, new resources, discipline specific
texts and other teaching materials have become neccessary. Thus, teachers today are expected
to design and develop their own in-house materials that can cater to the specific needs of the
students. This is a complicated and complex task although it is, at the same time, interesting,
creative and very satisfying.
Teachers are expected to handle many different tasks in the process of creating materials:
conduct needs analysis, formulate goals and objectives, find input materials, or create
activities. There are different methods of developing new teaching resources. Tomlinson
(2003) reports that many of them describe processes which are ad hoc and spontaneous and
rely on an intuitive feel for activities which are likely to “work”.
The process of the development of any EAP course usually starts with the needs analysis,
defined by Hyland (2006, p. 73) as “the techniques for collecting and assessing information
relevant to course design: it is the means of establishing the how and what of a course”. These
techniques can involve surveying students about their goals and backgrounds; consulting
faculty about course requirements and academic tasks; collecting and analysing students’
assignments as well as authentic target texts and so on (Hyland, 2006, p. 78). Learning needs
should also be considered when creating materials. The emphasis, to use Hutchinson and
Waters’s (1987) words, should be on “what the learner needs to do in order to learn”. In other
words, it is essential that materials writers consider the findings of learning research, decide
which of its findings are most relevant and applicable to particular contexts, and then develop
a set of criteria and use them as a basis for developing context-specific materials. This,
according to Tomlinson (2003), can help materials designers clarify their own principles of
language learning and teaching and create more effective and efficient materials.
4. Authentic materials in English for specific purposes
Authentic texts have been defined as “…real-life texts, not written for pedagogic
purposes” (Wallace, 1992). They were written for native speakers and contain “real”
language. The sources of authentic materials used in the classroom are infinite, but the most
common are newspapers, magazines, movies, songs and literature. One of the most useful is
the Internet. Newspapers and any other printed material date very quickly, but the Internet is

�continuously updated, more visually stimulating, interactive and promotes a more active
approach to reading. One of the main ideas of using authentic materials in the classroom is to
“expose” the learner to as much real language as possible. It has been said that by taking a
text out of its original context, it loses it authenticity:
“As soon as texts, whatever their original purpose, are brought into classrooms for
pedagogic purposes they have, arguably, lost authenticity.” (Wallace, 1992)
Even if this is true, the learner is still exposed to real discourse and not the artificial language
of course textbooks, which tend not to contain any incidental or improper examples. They
also produce a sense of achievement. Extracting real information from a real text in a
new/different language can be extremely motivating, therefore increasing students'
motivation for learning by exposing them to 'real' language (Guariento and Morley, 2001).
Such texts also reflect the changes in language use, as well as giving the learner the proof that
the language is real and not only studied in the classroom:
“Authentic texts can be motivating because they are proof that the language is used for reallife purposes by real people.” (Nuttall 1996:172)
One of the aims of authentic materials is to help the student react in the same way L1
speakers react in their first language (L1). The main advantages of using authentic materials
in the classroom therefore include:
- having a positive effect on student motivation;
- giving authentic cultural information;
- exposing students to real language;
- relating more closely to students’ needs;
- supporting a more creative approach to teaching.
The negative aspects of authentic materials are that they can be too culturally biased, often a
good knowledge of cultural background is required. Also, many structures are mixed, causing
lower levels problems when decoding the texts (Martinez 2002).
The use of authentic materials is recommended at advanced levels and with students dealing
with materials from their subject areas (Day &amp; Bamford, 1998; Jordan, 1997; Singhal, 2006).
This is because authentic materials relate more closely to students’ specific needs, exposing
them to “the target language as it is used by the community, which speaks it” (Guariento &amp;
Morley, 2001, p. 347).
5. Needs analysis – central for teaching material designing
According to Brindley (1989), needs do not have of themselves an objective reality
rather, what is finally established as a “need” is a matter of agreement and judgment not
discovery (Lawson, 1979). The needs established for a particular group of students will be an
outcome of a needs analysis project and the perspective of the definition of needs. In order to
conduct a reliable needs analysis, ‘a triangulation of questionnaires, informal discussions
with learners and other lecturers, interviews with ex-students and lecturers, and observation
of former students‘ actual workplace experiences is conducted before the course‘ (Gao,
2007). Learner performance and assignments are appraised during the course and tests results
are analyzed after the course. This amalgamation of pre-course, mid-course and post-course
analyses helps the teacher understand what the students are like at the start, middle and end of

�the course. The combined feedback then serves to inform the teacher as to how the course
should be improved or revised.
6. Comparison of experiences
1. Faculty of Mining, Geology and Petroleum Engineering
Coming to the Faculty some13 years ago, the only textbook that was available to me
was from 1972, and although interesting and good at giving basic information about the three
professions, it was completely outdated regarding new methods and techniques. In the
beginning, I made do with texts I downloaded from the Internet, adapted or paraphrased from
various other textbooks, professional articles and other sources. I conducted a sort of needs
analysis, going from one teacher to another and interviewing them about the topics they
viewed as necessary to be covered by my English class. Getting the materials, which could
help in the writing of the textbook, was the next difficult step. Most publishers of
professional and scientific papers, which were supposed to form the basis of the textbook, do
not allow free access to their databases but charge for the downloading of the papers they
publish. Luckily, some of my colleagues were very forthcoming and allowed me to use the
materials they themselves purchased. The writing itself lasted for almost a year and when the
textbooks were finally completed, I asked several colleagues, experts in their fields, to take a
close look at the books and provide feedback. Then the books were tested on two generations
of students who provided additional and invaluable feedback. Only then were the books
presented to the Faculty’s scientific committee for evaluation. The whole process lasted for
more than four years.
2. Faculty of Technical Sciences
The Faculty of Technical Sciences in Novi Sad consists of 13 different departments,
each deciding individually on the type of the English courses and the number of classes per
week. Depending on the department, students may have one to nine semesters of English
during their academic studies, which, in itself presents a foreign language teacher with a huge
problem when deciding on the amount and content of materials his/her students are going to
deal with per semester. Also, the Faculty caters to various scientific fields (power
engineering, mechanical engineering, civil engineering, traffic engineering, architecture), all
demanding different kinds of topics and materials. Such diversity poses quite a challenge for
the teachers of English at the Faculty.
However, one of the main challenges is the question of appropriate textbooks and teaching
materials. This is the issue, which has been left to individual teachers to resolve. Different
teachers tackle the problem differently - some use what materals are available or what they
inherited from the previous teachers, others try to design their own courses and write their
own teaching materials and textbooks. Still, the majority combine parts of the existing ESP
textbooks with the teaching materials designed for specific groups of students in accordance
with the future jobs for which the students are preparing.
7. Conclusion
The design of teaching materials is quite a rewarding, satisfying and enlightening
experience but, at the same time a difficult and long-lasting task, demanding in-depth

�knowledge of both the English language and the scientific field for which the materals are
beign designed. It also presupposes the familiarity with basic pedagogical and methodical
principles as well as a good deal of patience and interpersonal and “people skills”, since
collaboration with colleagues is the key to obtaining valid needs analysis results and
materials needed for the writing of the materials. The process itself should follow several predetermined steps and take into accout numerous variables. The materials produced should be
examined and checked by experts in the ESP field for which they were designed before they
are tested on students to avoid possible mistakes. The next step is to try them out on several
generations of students and geet their feedback because only such feedback provides the
opportunity to make necessary changes and adjustments, leading to better and more
appropriate teaching materials.

References:
[1] Brindley, G. P. (1989). The role of needs analysis in adult ESL programme design. In R.
K. Johnson (Ed.), The Second Language Curriculum. Cambridge: Cambridge University
Press.
[2] Day, R., &amp; Bamford, J. (1998). Extensive reading in the second language classroom.
Cambridge: Cambridge University Press.
[3] Dudley-Evans, Tony (1998). Developments in English for Specific Purposes: A multidisciplinary approach. Cambridge University Press.
[4] Gao, J. (2007). Designing an ESP course for Chinese University Students of Business.
The Asian ESP Journal, 3(1), 97-106.
[5] Guariento, W. &amp; Morley, J. (2001) Text and Task Authenticity in the EFL Classroom in
ELT Journal 55(4), pp 347-353
[6] Hutchison, T., &amp; Waters, A. (1987). English for Specific Purposes: A learner-centered
approach. Cambridge University Press.
[7] Hutchison, T., Waters, A., &amp; Breen, M. P. (1979). An English language curriculum for
technical students. Unpublished manuscript, Lancaster.
[8] Hyland, K. (2006). English for academic purposes: An advanced resource book. London
and New York: Routledge.
[9] Johns, T. F. &amp; Dudley-Evans, T. (1988). An experiment in team teaching overseas
postgraduate students of transportation and plant biology. In J. Swales (Ed.), Episodes in
ESP. Prentice Hall.
[10] Jordan, R. R. (1997). English for academic purposes: A guide and resource for teachers.
Cambridge: Cambridge University Press.
[11] Lawson, K. H. (1979). Philosophical Concepts and Values in Adult Education. Milton
Keynes: Open University Press.
[12] Martinez, A.G. (2002) Authentic Materials: An Overview on Karen's Linguistic Issues,
Retrieved from: http://www3.telus.net/linguisticsissues/authenticmaterials.html
[13] Nuttall, C. (1996) Teaching Reading Skills in a foreign language (New Edition) Oxford,
Heinemann

�[14] Singhal, M. (2006). Teaching reading to adult second language learners: Theoretical
foundations, pedagogical applications, and current issues. SA: The Reading Matrix.
[15] Swales, J. (1988). Episodes in ESP. Prentice Hall.
[16] Swales, J. (1998). Other floors, other voices: A textography of a small university
building. Mahwah, NL: Erlbaum.
[17] Tomlinson, B. (2003). Developing materials for language teaching. London:
Continuum.
[18] Wallace, C. (1992) Reading Oxford, O.U.P.

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                <text>This paper examines designing language teaching materials as an integral segment of language courses taught at tertiary level. Firstly, it defines teaching materials and considers them both as anything that can be used to facilitate the language learning and as authentic materials specially designed for development of specific skills. Secondly, it discusses reasons for designing materials as supplement to the materials teachers are provided with. Thirdly, the authors attempt to present the advantages of the process of producing materials. Material designing enables teachers to have a control over selection of topic, situations, functions and skills to be developed. Moreover, it takes into account particular learning environment, students’ learning needs and their learning experiences, cross-cultural issues and their influence on development of students’ communication competence.    This is followed by a comparison of experiences in material designing at two faculties, Faculty of Mining, Geology and Petroleum Engineering, University of Zagreb, and Faculty of Technical Sciences, University of Novi Sad. The language teaching material development starts at both faculties with identification of the main requirements set by the departments and the detailed needs analysis of students’ needs which is the foundation of all language courses preparing students for using language in working environment. This initial stage helps teachers to select the textbooks and decide on additional material they need. Although material designing contributes greatly to the relevancy and productivity of language courses, it goes together with numerous obstacles ranging from technological to financial ones. To conclude the authors will elaborate on actual examples of materials produced for the courses they teach.    Keywords: language teaching, materials, design, textbooks, development.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Destination Marketing Organizations’ Social Medıa
Usage: A Resarch on Balkan Countries
Murat Bayram
Pamukkale University, Denizli, Turkey
mbayram@pau.edu.tr
Semih Arıcı
Yalova University, Yalova, Turkey
semiharici@yalova.edu.tr
Social media has fundamentally reshaped the way tourism related
information is distributed and the way people plan for and consume travel.
Since social media sites, such as Facebook, Twitter and TripAdvisor began
allowing businesses to create profiles and become active members,
businesses have started incorporating these strategies into their marketing
efforts. For Destination Marketing Organizations (DMOs) have used these
sites to promote special offers, for customer service and strengthen their
existing brands; however, little is known about how DMOs are taking
advantage of the social media marketing popularity.
The aim of this study is to explore the usage of social media among the
DMOs of Balkan countries through a content analysis of Balkan countries’
official web site profiles. Also this study examines how social media is
being used by the DMOs to enhance their brands and to reach potential
visitors. This study confirms the growing importance of social media in the
online tourism domain and mostly DMOs use only Facebook and Twitter as
a social media tools. Solely having a profile will not in itself increase
awareness. DMOs should use more social networking sites to
communicate with their consumers and give them the ability to broadcast
opinions about services.
Keywords: Social Media Marketing, DMOs, Balkans.

212

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                    <text>International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

Destination Marketing Organizations’ Social Media Usage: A Research on
Balkan Countries
Murat Bayram
Pamukkale University, Denizli, Turkey
mbayram@pau.edu.tr
SemihArıcı
Yalova University, Yalova, Turkey
semiharici@yalova.edu.tr

Abstract
Social media has fundamentally reshaped the way tourism related information is
distributed and the way people plan for and consume travel. Since social media
sites, such as Facebook, Twitter and Trip Advisor began allowing businesses to
create profiles and become active members, businesses have started incorporating
these strategies into their marketing efforts. For Destination Marketing
Organizations (DMOs) have used these sites to promote special offers, for customer
service and strengthen their existing brands; however, little is known about how
DMOs are taking advantage of the social media marketing popularity. The aim of
this study is to explore the usage of social media among the DMOs of Balkan
countries through a content analysis of Balkan countries’ official web site profiles,.
Also this study examines how social media is being used by the DMOs to enhance
their brands and to reach potential visitf1ors. This study confirms the growing
importance of social media in the online tourism domain and mostly DMOs use
only Facebook and Twitter as a social media tools. Solely having a profile will not
in itself increase awareness. DMOs should use more social networking sites to
communicate with their consumers and give them the ability to broadcast opinions
about services.
Key words: Social Media Marketing, DMOs, Balkans

Introduction
Social media has reshaped the way tourism related information is distributed and the way
people plan for and consume travel (Buhalis&amp; Law, 2008). Social Media is a group of
Internet-based applications that build on the ideological and technological foundations of
Web 2.0, and that allow the creation and exchange of User Generated Content (Kaplan and
Haenlein, 2010). Social media exist in a variety of forms and serve numerous purposes.
This includes a variety of applications in the technical sense which allow consumers to
‘‘post’’, ‘‘tag’’, ‘‘digg’’, or ‘‘blog’’, and so forth, on the Internet (Xiang and Gretzel,
2010). Social media are changing the way society consumes and contributes to the creation
of information. Technology now allows individuals to easily contribute their thoughts,
opinions and creations to the Internet (Hays, Page and Buhalis, 2012)
Social media is one of the fastest growing segments on the web, and it includes social
sharing of opinions through blogs and micro blogs (i.e. Blogger and Twitter), social photo
and video sharing (i.e. Flickr and YouTube), social sharing of knowledge (i.e. Wikipedia),
social bookmarking (i.e. Delicious) and many other forms of user-generated content. These
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�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

social media tools allow users to search, organize, share, annotate and contribute to
contents in a collaborative way. It is of vital importance that tourism organization
managers and destination policy makers understand the antecedents of the tourists’ use and
adoption of social media before, during and after their trips due to the impact of these
collaborative behaviors on tourists’ decisions about the choice of all the elements of the
trip (destination, accommodation, activities, restaurants) (Parra-López et al., 2011).
Social media websites, facilitate consumer-generated content, and are widely used by
online travellers’ (Gretzel, 2006). According to Forrester (2009), 86 percent of marketers
surveyed believed social media was the most popular emerging channel and would
increase more than any other marketing tool over the next three years. Further supporting
that claim, the research company predicts that social media will generate $935 million in
2010, and by 2014, that number will soar to over $3.1 billion.Recommendations from
personal acquaintances or opinions posted by consumers online are the most trusted forms
of advertising, according to the latest Nielsen Global Online Consumer Survey of over
25,000 Internet consumers from 50 countries. Ninety percent of consumers surveyed noted
that they trust recommendations from people they know, while 70 percent trusted
consumer opinions posted online (Nielsen, 2009).
Social media is becoming the primary medium by which travel information is shared
(Xiang and Gretzel, 2010). Hence travellers engage in social media to satisfy any number
of needs – from functional, social, hedonic, to psychological – it stands to reason that
DMOs must be prepared to engage travellers (Parra-Lopez et al., 2011). Common social
media applications include Facebook, Twitter, Flickr, Pinterest, and Youtube. There are
key social media networks that DMO need to consider as they could help DMO
Successfully market their business online and distinguish them from their competitors.
Some of the powerful social media sites have been provided below (see Figure 1).
Figure 1. Powerful Social Media Networks
Name
Facebook

Twitter

Google +

YouTube

TripAdvisor

Blogging

Flickr

Pinterest

Medium
Mixed (text, images, video
etc)
www.facebook.com
140 character text &amp; images
www.twitter.com
Mixed (text, images, video
etc)
plus.google.com
Videos
www.youtube.com
Text reviews &amp;rlated images
www.tripadvisor.com
Mixed (text, images, video
etc)
Images
www.flickr.com
Images

Audience
1 billion + worldwide.
Not restricted to clients or
connections
500 million + worldwide.
Not restricted to clients or
connections
250 million + worldwide.
Not restricted to clients or
connections

Required Account Type
Business page

800 million +each month.
Not restricted to clients or
connections
60 million +monthly
Visitors worldwide

Standard account with
business profile

Any internet user

6 billion + images worldwide
Not restricted to clients or
connections
100 million visits in
February 2012

Standard account

Standard account

Standard business
account Can upgrade to paid
account if preferred
Part of your website or via a
platform such as Blogger or
Word Press
Standard account

Standard account

www.pinterest.com

Source:http://www.atdw.com.au/media/1514/Tutorial_40__Social_Media_For_Tourism.pdf

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�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

(DMOs) use many different approaches for promoting their areas. With the growing
popularity of the Internet, it is important for DMOs to understand the travel behaviors of
Web site users (Siu-ian and Alastair, 2003). The integration of information technologies
into the organizational fabric of the DMO is an important key to success (Gretzel, Yuan
and Fesenmaier,2000). Destination marketing practices are greatly influenced by advances
in information technology due to the fragmented and information intensive nature of
destination products (Buhalis, 1998). The most significant trend is the accelerating speed
of technological development. The consequence of this rapid change is the emergence of
innovative Web-based technologies that lead to a reconfiguration of the environment in
which tourism business is conducted. Understanding these changes is crucial for creating a
vision in the tourism organization that things are going to evolve (Gretzel, Yuan and
Fesenmaier,2000). Beside this, the effective use of Web-based marketing activities is
pivotal not only for marketing and promoting destinations but also for creating a
competitive advantage for them (Buhalis, 2000). People who use social media do so not
only to find pertinent information, but also as a means of socializing with others and for
enjoyment purposes. One of the benefits of social media from the supplier side is that
DMOs can collaborate and streamline their information, adding value for consumers, while
building their brand through direct interaction with the consumer, and immediate response
to consumer queries and concerns. Consumers, on the other hand, benefit by receiving
what they perceive as more authentic information based on the experience of other
travellers, and can design their trips to reflect more closely what they are looking for by
interacting with both experienced travellers and residents of a destination (Lange-Faria and
Eliot, 2012). The social media tools offer travel reviews and discussion forums and
facilitates tourists’ decision-making process. Consequently, internet and social media sites
are getting more important for marketing of tourism destinations and organizations. Thus,
the aim of this study is seeks to understand the usage of social media among the national
marketing organizations of Balkan tourism countries.
Methodology
The Balkans, often referred to as the Balkan Peninsula, and recently also as "Southeast
Europe", although none of the three exactly share borders, is a geopolitical and cultural
region of southeastern Europe. The region takes its name from the Balkan Mountains in
Bulgaria and Serbia. The term "Balkan" is generally believed to come from Turkish
balkan, meaning "a chain of wooded mountains. “The name is still preserved in Central
Asia with the Balkan Mountains and the Balkan Province of Turkmenistan. The Balkans
comprise the following territories; Albania, Bosnia and Herzegovina, Bulgaria, Croatia,
Greece, Kosovo, Macedonia, Montenegro, Romania, Serbia, Turkey and Slovenia
(en.wikipedia.org/wiki/Balkans).
Although there are many prior studies on tourism website analysis, only a few of them
focused on social media tools on web site of DMOs. In the present study, information was
gathered from official web sites of national DMOs which are in Balkans. The reason of
choosing Balkan countries is prior studies on some Balkan countries’ tourism websites were
only attempted by a few researchers. This research makes an attempt to establish a checklist of
social media sites for assessing DMOs website. Each homepage was reviewed and recorded

ﬁrst, and then each social media sites’ link on the homepage was clicked to review and the
information was recorded. In order to keep the items current, the list was revised based on
careful observations of Balkan DMOs’ websites at different levels by the research team.
To understand the usage of social media of Balkan DMOs’ websites, this study includes all

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�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

their websites. Addresses of the DMOs’ websites were obtained through several searches
of the İnternet using keyword searches including the names of each country (e.g. Croatia or
Albania official tourism board etc.). Twelve DMOs websites were selected for all countries
in Balkans. The evaluators were requested to evaluate DMO websites based on a rating
scale. The scale used in this research included exists (1) and absent (0). Websites has been
visited once, between 10 – 16 April 2013, as for their dynamic structure.
Findings
This research assesses the usage of social media tools of Balkan countries DMOs’
websites. The objective of the research is achieved by content analysis of all twelve official
country tourism websites regarding the selected social media sites.
Table 1. Official DMOs Web Sites of Balkan Countries
No
1
2
3
4
5
6
7
8
9
10
11
12

Countries
Official Web Site
www.albaniantourism.com
www.bhtourism.ba
www.bulgariatravel.org
www.croatia.hr
www.visitgreece.gr
www.visitkosovo.org
www.exploringmacedonia.com
www.montenegro.travel/en
www.romaniatourism.com
www.serbia.travel
www.slovenia.info
www.goturkey.com

Albania
Bosnia and Herzegovina
Bulgaria
Croatia
Greece
Kosovo
Macedonia
Montenegro
Romania
Serbia
Slovenia
Turkey

Balkan countries DMOs’ web sites are presented in Table 1. According to Table 1, all of
twelve countries have an official national web site. The majority of DMOs are already at
abeginning stage in their use of the social media for customer relationship management
and marketing. Based on the detailed evaluation of DMOs web sites, the key research
findings are shown in Table 2.
Table 2. Social Media Sites Usage of DMOs
Social Media Sites

Facebook
Twitter
Youtube / Vimeo
Pinterest
Foursquare
Google +
Tripadvisor
Instagram
Flickr
Blog

Exists

Absent

F

%

f

%

F

%

9
9
8
3
3
3
3
2
2
1

75
75
67
25
25
25
25
17
17
8

3
3
4
9
9
9
9
10
10
11

25
25
33
75
75
75
75
83
83
92

12
12
12
12
12
12
12
12
12
12

100
100
100
100
100
100
100
100
100
100

4

Total

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

Table 2 shows a breakdown usage of social media sites. Accordingly, DMOs represent
themselves by creating a profile in social networks, mainly 75 % (9) on Facebook and 75
% (9) Twitter and then in the order of YouTube (67 %). In connection with this it is seen
that DMOs prefer using Facebook and twitter mostly. Three of DMOs used Pinterst,
Foursquare and Google Plus of the all social media applications. Only two of DMOs used
Instagram and Flickr as photo sharing networks.
However, Volo (2010) stated that blogs are frequently shared with friends and family and
do influence how a travel destination is perceived, the social media sites ranged from the
highest score of 9 in Facebook usage to the lowest score of 1 in blog usage. Only one of
the DMOs studied were using a blog- Greece. The majority of the DMOs used their
websites mainly for information-oriented features related to activities, accommodations
and attractions, but offered limited social media activities through their websites. The
social media linkage was the weakest. The results indicated that Balkan DMOs were
making limited use of social media in their official web sites. While some countries are
really good at promoting themselves with social media tool, others need some serious
work.
Table 3. Top Three Social Media Sites Usage of DMOs
Countries

Twitter

Facebook

Youtebe

Followers

Tweets

Likes

Talking
About

Subscribers

Views

Video

A
B
C

21.799
*
301

14.909
745

78.642
6.042

16.045
698

3.094
634

4.284.231
376.314

125
525

D
E

6.411
1768

1.443
535

813.744
113

29.282
5

1.491
-

1.315.536
-

74
-

F

-

-

-

-

-

-

-

G
H

527
6.611

95
146

1475
-

44
-

25
234

0
92.874

6
12

I
J

875
6.003

319
6.917

2.186
33.081

49
2.756

734
521

166.463
52.206

44
25

K

260

211

3.947

2.088

-

-

-

L

-

-

-

-

-

-

-

As can be seen, Table 3 shows breakdown of top three social media sites usage of Balkan
countries national DMOs’ web sites. Beside this Table 3 summarizes the statistics of
DMOs’ tweets, likes and views. One measure of a Twitter user’s effectiveness is the
number of followers it has attracted. DMOs have followers between 260 and 21.799. When
considering Facebook usage of DMOs, it can be seen that they have likes between 113 and
813.744. DMOs have average 6 and 525 videos on YouTube. The results indicated that
national DMOs have made little progress in their adoption of social media applications and
technologies.
Conclusion
On a global scale, social media use is growing, and the challenge is for destination
marketing organizations to effectively choose not only which applications to use, but also
5

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

to identify what consumers want from their sites and what elements to include in the site
that will most effectively influence the traveller decision making process, socially,
virtually, and authentically (Lange-Faria and Eliot, 2012).
The main conclusion of this paper is that the official web sites of Balcan countries DMOs
have been slow to respond to the social media marketing opportunities. DMOs use only a
few common social media tools at the basic, experimental level. This research shows a
high level of awareness concerning the customer engagement potential of social media.
However, major barriers to social media adoption exist, especially in effective usage.
The results supported the argument and suggested that DMOs should pay more attention to
the quality of their social media marketing features. Thus, it is vital for DMOs to move to
more sophisticated level of social media use to provide a deeper engagement in their
websites to satisfy exist and potential visitors.
This study should be of interest to researchers as well as industry professionals by applying
social media tools to DMOs’ websites. The findings of the research enable managers of
DMOs to understand how effective their websites from the social media usage perspective.
Also the results will assist DMOs managers in assessing their website performance so that
they have useful information to facilitate continuous improvement.
While this study has provided important results, some of the limitations for future research
are stressed. The important limitation of this study is limited to only Balkan countries.
Also, data can be collected and analyzed over different time periods to understand the
changing patterns of usage of social media marketing activities. However, in spite of these
limitations, we hope that the present study has provided an interesting way of
understanding the social media approach of DMOs.

References
Balkans, (2013). Retrieved May 1, 2013, fromhttp://en.wikipedia.org/wiki/Balkans.
Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism
Management, 21(1), 97−116.
Buhalis, D. (1998). Strategic use of information technologies in the tourism industry.
Tourism Management, 19(5), 409–421.
Buhalis, D. &amp; Law, R. (2008). Progress in information technology and tourism
management: 20 years on and 10 years after the internet: The state of e Tourism
research. Tourism Management, 29(4), 609−623
Forrester Research, Inc. (2009). US Interactive Marketing Forecast, 2009 To 2014.
http://www.forrester.com/US+Interactive+Marketing+Forecast+2009+To+2014/ful
ltext/-/E-RES47730?docid=47730
Gretzel, U. (2006). Consumer generated content – trends and implications for branding. Ereview of Tourism Research, 4(3), 9–11.
Gretzel, U., Yuan, Y. L., &amp;Fesenmaier, D. R. (2000). Preparing for the new economy:
advertising strategies and change in destination marketing organizations. Journal of
travel Research, 39(2), 146-156.

6

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

Hays, S., Page, S. J., &amp;Buhalis, D. (2012). Social media as a destination marketing tool: its
use by national tourism organisations. Current Issues in Tourism, , 1-29.
Kaplan, A.M., &amp;Haenlein, M. (2010). Users of the world, unite The challenges and
opportunities of social media. Business Horizons, 53, 59–68.
Lange-Faria, W &amp; Eliot, S. (2012). Understanding The Role of Social Media in
Destination Marketing. Tourismos: an International Multidisciplinary Journal of
Tourism. 7(1), 193-211.
Nielsen Company (2009). Global Advertising: Consumers Trust Real Friends and Virtual
Strangers
the
Most.
http://www.nielsen.com/content/dam/corporate/us/en/newswire/uploads/2009/07/pr
_global-study_07709.pdf
Parra-López, E., Bulchand-Gidumal, J., Gutiérrez-Taño, D., &amp;Díaz-Armas, R. (2011).
Intentions to use social media in organizing and taking vacation trips. Computers in
Human Behavior, 27(2), 640-654.
Siu-Ian, A. S., &amp; Alastair, M. M. (2003). Destination Marketing Organizations Web Site
Users and Nonusers: A Comparison of Actual Visits and Revisit Intentions.
Information Technology &amp; Tourism, 6(2), 129-139.
Social

Media For Tourism. (2013). Retrieved
http://www.atdw.com.au/media/1514/Tutorial_40__Social_Media_For_Tourism.pdf

May

1,

2013,

from

Volo, S. (2010). Bloggers’ reported tourist experiences: Their utility as a tourism data
source and their effect on prospective tourists. Journal of Vacation Marketing, Vol.
16, No.4, pp.297-311.
Xiang, Z., &amp;Gretzel, U. (2010). Role of social media in online travel information search.
Tourism management, 31(2), 179-188.

7

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ARICI, Semih</text>
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                <text>Social media has fundamentally reshaped the way tourism related  information is distributed and the way people plan for and consume travel.  Since social media sites, such as Facebook, Twitter and TripAdvisor began  allowing businesses to create profiles and become active members,  businesses have started incorporating these strategies into their marketing  efforts. For Destination Marketing Organizations (DMOs) have used these  sites to promote special offers, for customer service and strengthen their  existing brands; however, little is known about how DMOs are taking  advantage of the social media marketing popularity.  The aim of this study is to explore the usage of social media among the  DMOs of Balkan countries through a content analysis of Balkan countries’  official web site profiles. Also this study examines how social media is  being used by the DMOs to enhance their brands and to reach potential  visitors. This study confirms the growing importance of social media in the  online tourism domain and mostly DMOs use only Facebook and Twitter as  a social media tools. Solely having a profile will not in itself increase  awareness. DMOs should use more social networking sites to  communicate with their consumers and give them the ability to broadcast  opinions about services.  Keywords: Social Media Marketing, DMOs, Balkans.</text>
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                    <text>Desuggestopedia – Mozart vs. Britten
Radmila Paunovic-Stajn
State University of Novi Pazar / Novi Pazar, Serbia
Key words: desuggestopedia, first and second concert, music, non-native teacher, acquisition, activation of
subconscious potentials
ABSTRACT
Should a humanistic approach to teaching be adopted, Suggestopedia as a method has to be taken into consideration,
even more so in teaching foreign language when numerous motivational barriers may prevent learners from
acquisition. Created by Georgi Lozanov and supported by Stevick the method was renamed Desuggestopedia, which
means that it involves unloading the memory banks, or reserves of unwanted or blocking memories. This is achieved
by creating classroom/environmental setting, relaxed atmosphere and especially stimulating students’ mental
reserves through integration of fine arts.
The effect of music on mental processes has long been recognized. In music therapy, it helps to facilitate the
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using the unique potential of rhythm. This last function of music is especially emphasized in this method.
According to promoters of Desuggestopedia, classical music is widely used in the presentation of linguistic material.
Most often, the employed pieces are by Mozart, sometimes Beethoven or other famous Western European
composers. This paper deals with the choice of music that might be used, suggesting that the priority should be
given to authentic composers. This approach to the selection of music material would also fit into the target culture
that is being studied.
The problem of ‘first concert’ and ‘second concert’ techniques when performed by a non-native teacher is especially
discussed. In the context of BBC English (RP), these techniques may result in incorrect interpretation and
comprehension of intonation - a significant feature of spoken language. Bearing in mind the fact that the selection of
music material requires the establishment of criteria for selection, the teacher should be aware of the semantics of
music and its effect on limbic system which might help the students’ acquisition and activation of subconscious
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                <text>Key words: desuggestopedia, first and second concert, music, non-native teacher, acquisition, activation of subconscious potentials  ABSTRACT  Should a humanistic approach to teaching be adopted, Suggestopedia as a method has to be taken into consideration, even more so in teaching foreign language when numerous motivational barriers may prevent learners from acquisition. Created by Georgi Lozanov and supported by Stevick the method was renamed Desuggestopedia, which means that it involves unloading the memory banks, or reserves of unwanted or blocking memories. This is achieved by creating classroom/environmental setting, relaxed atmosphere and especially stimulating students’ mental reserves through integration of fine arts.  The effect of music on mental processes has long been recognized. In music therapy, it helps to facilitate the establishment and maintenance of personal relations, bring about increased self-esteem, energize and bring order using the unique potential of rhythm. This last function of music is especially emphasized in this method.  According to promoters of Desuggestopedia, classical music is widely used in the presentation of linguistic material. Most often, the employed pieces are by Mozart, sometimes Beethoven or other famous Western European composers. This paper deals with the choice of music that might be used, suggesting that the priority should be given to authentic composers. This approach to the selection of music material would also fit into the target culture that is being studied.  The problem of ‘first concert’ and ‘second concert’ techniques when performed by a non-native teacher is especially discussed. In the context of BBC English (RP), these techniques may result in incorrect interpretation and comprehension of intonation - a significant feature of spoken language. Bearing in mind the fact that the selection of music material requires the establishment of criteria for selection, the teacher should be aware of the semantics of music and its effect on limbic system which might help the students’ acquisition and activation of subconscious potentials.</text>
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                    <text>Detection of Financial Statement Fraud Using Beneish Model
Elvisa Buljubasic
International Burch University
Bosnia and Herzegovina
elvisa.buljubasic@ibu.edu.ba
Sanel Halilbegovic
International Burch University
Bosnia and Herzegovina
sanel.halilbegovic@ibu.edu.ba

Abstract: One of the greatest challenges faced by auditors is to detect anomalies in financial statement
reporting. Once the anomalies are detected they have to be further investigated by forensic accountants.
However, the practice of forensic accounting has not yet become a reality in Bosnia and Herzegovina. So
the main purpose of the study is to analyze to which degree BH companies are exposed to the financial
statement fraud and with respect to that the need for forensic accountants. The financial statement data
will be collected from BH companies and it will be analyzed using Beneish model. The Beneish model is
the mathematical model that identifies the manipulation of earnings through financial ratios. These
analytical techniques should reveal the unconventional variations in financial statement reporting,
indicating that there is possibility of fraudulent transactions.
Key words: Beneish model, fraudulent reporting, forensic accounting

Introduction
One of the greatest challenges in 21st century faced by companies, institutions and organizations
is financial statement fraud, which is increasing in number and size, what significantly affected
the people’s trust in credibility of financial statements and corporate reports. As stated in the
Report to the Nation on Occupational Fraud and Abuse (2016), published by ACFE, compared to
the other types of occupational fraud (corruption and asset misappropriation), financial statement
fraud is the least frequent (9.6%), however, it is the largest in terms of size of median loss ($975
000).
The financial statement fraud become a global concern, affecting not only large, multinational
companies and organizations, but also small and medium sized enterprises. However, the wellknown corporate scandal cases such as Enron, WorldCom, Tyco and few others are the most
known examples of not only financial statement fraud, but also other types of occupational fraud.
After these corporate scandal cases the issue of auditor’s failure to detect fraud signs or

252

�symptoms was brought to the attention and the role of forensic accountant become irreplaceable
in fraud investigation. In order to be a forensic accountant one has to possess a broad spectrum of
knowledge and skills in different fields such as accounting, auditing, law, psychology,
criminology, etc. Also, the forensic accountant needs to possess outstanding moral and ethical
principles and values.
Technology advancements significantly improved the detection process of frauds and
embezzlements, so today auditors have access to many tools, programs and software that save
time, produces more relevant findings and point out the critical areas that should be further
investigated by forensic accountants. Some of the common tools used in the audit of financial
statements are: Benford’s Law, Beneish Model, ratio analysis, data mining. This study will focus
on the Beneish Model financial statement fraud detection tool as one cost-effective and efficient
tool that should be utilized by auditors.
Beneish (Beneish M-Score) Model extracts the necessary data from the balance sheet, income
statement and statement of cash flow, and uses eight variables (days sales in receivables, gross
margin index, asset quality index, sales growth index, depreciation index, sales, general and
administrative expenses index, total accruals to total assets index, and leverage index) as
indicators of companies prone to manipulate financial statements. Companies with the higher
Beneish score are more probable to manipulate financial statements.
Fraud Triangle
The first step in fraud investigation is to understand the motives behind the fraud commitment.
The forensic accountant has to investigate why fraudster commits the fraud, under which
circumstances and what is used as fraud justification or rationalization. These three elements are
perfectly depicted in so-called fraud triangle which was developed by Donald Cressey in 1973,
what is shown in the figure below.
Figure 1: Fraud Triangle

Source: Singleton T.W. &amp; Signleton A.J. (2010). Fraud Auditing and Forensic Accounting. Wiley.

253

�The fraud triangle was created after Donald Cressay had interviewed 200 people accused for
embezzlement. Cressay had discovered that each fraud had three elements in common: pressure
(motivation or need), knowledge or opportunity and rationalization (Singleton and Singleton,
2010).
Pressure, incentive or motivation is related to the something that is happening or has happened in
the fraudster’s personal life what forces him or her to commit the fraud, for example: financial
difficulties, bad habits such as gambling, or incentive such as bonus payments based on the
performance (Singleton and Singleton, 2010).
Opportunity is related to the knowledge and experience with respect to the fraudster working
environment. Fraudster will utilize the weaknesses of internal control, familiarity with the
environment and trust given to him to commit the fraud (Singleton and Singleton, 2010).
Rationalization is related to the way in which fraudster justifies his or her fraudulent actions. It is
interesting that, according to the ACFE Report to the Nation from 2008, 93% of fraudsters did
not have criminal record, and it is not rare situation that fraudsters are religious people (Singleton
and Singleton, 2010).
Types of financial statement fraud
According to the ACFE Report to the Nations on Occupational Fraud and Abuse (2016) the
financial statement fraud occurs in 9.6% of cases, with the median loss of $ 975,000. The
intention of fraudster is to misstate the financial statement entries or disclosures to trick the users
of financial statements.
The financial statement fraud is classified into two groups: financial and non-financial. Within
financial group there is further classification on asset/revenue overstatement and asset/revenue
understatement. Since the focus of this research paper is on the financial aspect of the financial
statement fraud the following common types of fraud will be further explored: timing
differences, fictitious revenues, concealed liabilities and expenses, improper disclosures and
improper asset valuations.
Association of Certified Fraud Examiners (2017) describes the types of the financial statement
fraud in the following way:
Timing differences refers to the incorrect treatment of sales where the revenues and expenses are
shifted from one period to the another, affecting the earnings in a desired way. For example, the
inventory is recorded as a sale, knowing very well that part of it will be returned back or twoyear service contract is treated as the revenue of the current year what leaves the consequences
on the future period earnings.

254

�Fictitious revenues are related to the sales that are never realized, which not rarely include fake
customers, what leaves the impact on the revenues, profits and assets. The common sign of
fictitious revenues are obscure accounts receivable that are overdue for a long period of time.
The companies in a financial problems are prone to record fictitious revenues.
Concealed liabilities and expenses refer to the incorrect treatment of liabilities what usually
happens at the end of the accounting period where liabilities are moved to the first month of the
consequent period or when the company is large enough, liabilities are moved to the subsidiary
companies, which are either not being audited or they are audited, but by a different audit
company.
Improper disclosures refer to the obligation of the management to disclose all relevant
information in the financial statements. Improper disclosures related to the financial statement
fraud usually include the following: omission of liabilities, subsequent event, related-party
transactions and management fraud.
Improper asset valuation refers to the incorrect statement of asset amounts (accounts receivable,
inventory, business combinations, long-lived or fixed assets), capitalization of expenses, or
deflating the contra-asset amounts (allowance for doubtful accounts, accumulated depreciation).
Through improper statement of the assets, contra-assets and expenses the financial indicators
will show a better than a true equity and profit values.
Figure 2: Part of Fraud Tree

Source: ACFE (2017)

255

�Schilit’s seven shenanigans
Schilit and Perler (2010) in their book Financial Shenanigans, have identified seven financial
“sins” related to the earnings manipulation, which are:
 recording revenue too soon
 recording bogus or fictitious revenues
 boosting income with one-time gains
 shifting current expenses to later period
 failing to disclose all liabilities
 shifting current income to later period
 shifting future expenses to current period.
According to the research done by Isakovic-Kaplan and Delalic (2013), the comparison is made
regarding the frequency of seven financial shenanigans in the world and in the Bosnia and
Herzegovina, what is summarized in the table below:
Table 1: Comparison of seven financial shenanigans between the world and Bosnia and Hezegovina
WORLD

BOSNIA AND HERZEGOVINA

Recording revenues too soon

Recording revenues too soon

Recording bogus revenue

Recording bogus revenues

Boosting income with one-time gains

Shifting future expenses into the current period

Shifting current expenses to a later or earlier period

Shifting current expenses to a later or earlier period

Failing to disclose all liabilities

Shifting current income to a later period

Shifting current income to a later period

Recording bogus expenses

Shifting future expenses into the current period

Failing to disclose actual revenues

Source: Adjusted from Isakovic-Kaplan and Delalic (2013). Creative accounting in companies in B&amp;H

By looking at the table above, the first two fraudulent practices are common to the B&amp;H and the
world. However, the four out of five remaining financial shenanigans show that companies in
B&amp;H are prone to demonstrate lower net income through increase in expenses or by moving
future expenses to the current period. The possible reason behind this kind of situation is the fact
that BH companies usually do not have established reward system based on the performance, so
there is no incentive to increase revenues. So the top management of BH companies is usually
motivated to commit the fraud against the government through showing lower net income what
implies lower income taxes to be paid to the government.

256

�Red Flags of Financial Statement Fraud
Almost every fraud has warning signals detected in its financial statements, which are commonly
called red flags. According to the ACFE (2017) the red flags that are usually detected in financial
statements are anomalies in profitability, cash flow, assets, liabilities, equity accounts, anomalies
in relationships between financial statement items. Warshavsky (2012) argues that accruals are
very often used as the basic component in the earnings manipulation. The purpose and size of
accruals should serve as one of the important instruments that should assist the forensic
accountant in detection of financial statement fraud, or earnings manipulation.
Methodology
Beneish M-Score Model
Beneish M-score is the mathematical model developed by Messod Beneish which uses eight
variables derived from the company’s financial statements (balance sheet, income statement and
statement of cash flow) with the aim of detecting the companies prone to manipulate its financial
reports (Beneish, 1999).
The variables that are included in the Beneish model are financial ratios computed from the
financial statements for two consecutive years. The formulas for variable computations are
shown in the table below:
DSRI – days sales in receivables index – increase in receivables that is not proportionate to the
sales may be sign of revenue inflation (Beneish, 1999).
GMI – gross margin index – if the GMI index is greater than 1, it means that gross margin have
declined and Lev and Thiagarajan (1993) argue that it is negative sign regarding company's
performance. So there should be a positive relation between increase in GMI and probability of
manipulated earnings (Beneish, 1999).
AQI – asset quality index – if AQI is greater than 1, it is the indication of company's potential
involvement in cost defferal. So, as in the case of GMI index, there is positive relation between
increase in AQI and manipulated earnings (Beneish, 1999).
SGI – sales growth index – growth does not necessiraly indicate manipulation, but when large
companies are exposed to pressure, there is greated probability that their earnings will be
manipulated. The positive relation is expected between SGI and manipulated earnings (Beneish,
1999).

257

�DEPI – depreciation index – if DEPI index is greater than 1, it means that the rate at which assets
depreciate have slowed down, indicating that the company has examined its estimates of assets
useful life. The positive relation between DEPI index and earnings manipulation is expected
(Beneish, 1999).
SGAI – sales general and administrative expenses index – the increase in SGAI is positively
related to the manipulation of earnings (Beneish, 1999).
LVGI – leverage index – if LVGI is greater than 1, than it represents an indication of increase in
leverage. This variable is included in the model with the aim of analyzing debt agreements
incentives for manipulatation of earnings (Beneish, 1999).
TATA – total accruals to total assets – the variable is used in the model with the aim of
analyzing the extent to which cash corresponds to the reported earnings. It is expected that
greater positive accruals are related to the increased likelihood of earnings manipulation
(Beneish, 1999).
Study hypothesis
H1 – The companies in Bosnia and Herzegovina are prone to manipulate financial statements.

258

�Table 2: Variables used in Beneish Model

Source: Anh and Lihn (2016)

259

�The study examines 31 randomly selected company from the Tron Systems database for the
period 2013-2014. The company’s financial statement data is analyzed using Beneish M-Score
model.
5 variables model:
M = -6.065+ .823 DSRI + .906 GMI + .593 AQI + .717 SGI + .107 DEPI
8 variables model:
M = -4.84 + .920 DSRI + .528 GMI + .404 AQI + .892 SGI + .115 DEPI -.172 SGAI + 4.679
Accrual to TA - .327 Leverage
If the M-score is greater than -2.22, there is an indication that company is a potential manipulator
of financial statements data. Otherwise, the M-score lower than -2.22 indicates that the company
is not prone to manipulate its financial statements.
Out of 31 companies, 21 had the M-score lower then -2.22, indicating that there is no potential
manipulation of financial statements data. Six companies had the M-score greater then -2.22,
what points out that they have manipulated their financial statements. Four companies were
classified as non-manipulators according to the 5-variable model, however, after adding three
more variables to the model (accruals to total assets, sales general and administrative expenses,
and leverage index), they were classified as manipulators.
Table 3: Descriptive statistics of sample (n=31 company)
Variable

Mean

Median

Stan.dev.

Min

Max

DSRI

0,98

0,95

0,57

0,16

3,05

GMI

0,87

0,99

1,11

-4,31

3,00

AQI

0,93

0,80

1,55

-0,14

8,61

SGI

1,47

1,03

1,71

0,32

7,69

DEPI

1,04

0,97

0,28

0,59

2,12

SGAI

1,20

0,90

1,28

0,17

7,50

TATA

0,04

0,02

0,10

-0,05

0,57

LVGI
5-variable
model
8-variable
model

1,28

1,05

0,89

0,60

4,32

-2,75

-3,11

1,81

-7,02

2,08

-2,10

-2,37

1,50

-4,11

1,96

260

�The analysis showed that the common variables that were manipulated are gross margin, days
sales in receivable, sales growth, and asset quality. When gross margin decreases from year to
year, there is greater possibility that the company will manipulate the sales and cost of goods
sold. The increase in day sales in receivable signals that the company’s policy regarding
accounts receivable has weakened, so when DSRI is greater than 1, there is greater likelihood
that the receivables will be manipulated, leading to the conclusion that revenues will be inflated.
Also, the increase in asset quality index could be related to the cost deferral or capitalization of
expenses.
The findings indicate, that consistent with the Schilit’s seven shenanigans, Bosnian companies
prone to commit financial statement fraud, are manipulating usually with the sales revenue and
expense capitalization in order to improve the financial statements performance.
Furthermore, the R square for the GMI, AQI and SGI was 45.8%, 21.0% and 26.8%,
respectively, with the level of significance lower than 0.05, what leads to the conclusion that
there is a significant relationship between GMI, AQI, SGI and financial statement fraud.
Conclusion
The purpose of the study was to analyze the current situation in Bosnia and Herzegovina related
to the degree to which companies are exposed to the financial statement fraud. For that purpose,
the financial statements data was obtained from the Tron Systems for 31 company. The obtained
data was analyzed using Beneish M-score model, which is eight variables model that was
developed by professor Messod Beneish in 1999.
Findings revealed that 16% of the analyzed companies are prone to manipulate their financial
statements data, where sales revenues and capitalization of expenses were two main areas where
manipulations were done. The regression analysis showed that gross margin index, asset quality
index and sales growth index significantly influence the Beneish M-score.
This research is a first step in the more detailed investigation of financial statement fraud among
BH companies, since the audit and forensic accounting profession is not yet fully developed in
the country. Also, the Beneish M-score model could be utilized by the auditors in BiH as a time
and cost efficient tool in the financial statement audit. In that way the attention would be drawn
to the areas, accounts or items that should be further explored by forensic accountants, providing
in that way space for development of forensic accounting profession.

261

�References
Anh, N.H., &amp; Lihn, N.H. (2016). Using the M-score model in detecting earnings management:
evidence from non-financial Vietnamese listed companies. Journal of Science: Economics
and Business, Vol. 32.
Association of Certified Fraud Examiners (2016). Report to the Nations on Occupational Fraud
and Abuse.
Association of Certified Fraud Examiners (2008). Report to the Nations on Occupational Fraud
and Abuse.
Association of Certified Fraud Examiners (ACFE) (May 2017). Financial Transactions and
Fraud Schemes. Retrieved from ACFE website:
http://www.acfe.com/uploadedFiles/ACFE_Website/Content/review/examreview/12accoutning-concepts.pdf
Beneish, M. (1999). The detection of earnings manipulation. Financial Analyst Journal.
Isaković-Kaplan, Š., &amp; Delalić, A. (2014). Kreativno računovodstvo u privrednim društvima u
BiH, Međunarodna naučno stručna konferencija: Borba protiv prevara i korupcije 2014,
Forenzika i prevencija Beograd.
Schilit, M.H., &amp; Perler, J. (2010). Financial Shenanigans: How to detect accounting gimmicks &amp;
fraud in financial reports. McGraw Hill.
Singleton, T.W. &amp; Signleton, A.J. (2010). Fraud Auditing and Forensic Accounting. Wiley.
Warshavsky, M. (2012). Analyzing earnings quality as a financial forensic tool. Financial
Valuation and Litigation Expert, issue 39.

262

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                <text>Abstract: One of the greatest challenges faced by auditors is to detect anomalies in financial statement   reporting. Once the anomalies are detected they have to be further investigated by forensic accountants.  However, the practice of forensic accounting has not yet become a reality in Bosnia and Herzegovina. So  the main purpose of the study is to analyze to which degree BH companies are exposed to the financial  statement fraud and with respect to that the need for forensic accountants. The financial statement data  will be collected from BH companies and it will be analyzed using Beneish model. The Beneish model is  the mathematical model that identifies the manipulation of earnings through financial ratios. These  analytical techniques should reveal the unconventional variations in financial statement reporting,  indicating that there is possibility of fraudulent transactions.    Key words: Beneish model, fraudulent reporting, forensic accounting</text>
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	&#13;  

Journal of Economic and Social Studies

Determinants of International Tourism Flows to the
Republic of Croatia: An SUR Analysis of Panel Data from
1993-2015.
Joel I. Deichmann
Bentley University
Massachusetts, USA
jdeichmann@bentley.edu
Danyang Liu
Bentley University
Massachusetts, USA
liu_dany@bentley.edu

Abstract:	&#13;   This paper examines origin-effects of tourist flows into
Croatia from 1993-2015, a time period that features several
important events: the fragmentation of Yugoslavia, the European
recession, and Croatia’s accession to the European Union. Applying
the seemingly unrelated regression (SUR) approach to a large panel
data set with the number of annual arrivals from each origin country
as the dependent variable, we identify and analyze the determinants
of tourism flows to Croatia. A series of augmented gravity model
specifications reveals that inflows can be explained by geographic
proximity, GDP per capita, origin country population, and openness.
The role of the real exchange rate variable is inconclusive, and in fact
problematic for years 1993-95 when hyperinflation plagued the
region in the wake of Yugoslavia’s dissolution. The results confirm
the validity of the models, both for the subset of origin countries and
for the subset of non-origin countries for which otherwise complete
data are available. Given the importance of tourism to Croatia’s
national accounts position, implications for tourism policy are
discussed, as are suggestions for future research.

Volume 7 | Issue 1 |

Keywords:	&#13;  Tourism OriginEffects, Gravity Model, Croatia
JEL Classification: C33, O52,
Z3
Article History
Submitted: 21 November, 2016
Resubmitted: 27 March 2017
Accepted: 29 May 2017
http://dx.doi.org/10.14706/JECO
SS17711

5

�Joel I. Deichmann, Danyang Liu	&#13;  

Introduction
International tourism is a mainstay of Croatia’s economy, currently representing
12.5% of the country’s GDP (WTTC, 2015). Such a heavy reliance on this single
industry leaves the country susceptible during times of recession in other European
Union economies, which collectively comprise about three quarters of Croatia’s
tourism exports (Škuflić and Štoković, 2011; WTTC, 2015). Given the importance
of tourism revenues for Croatia’s balance of payments, it is essential that
policymakers understand the drivers of demand for international tourism and
hospitality (Baldigara, 2013; Tica and Kožić, 2015). This paper assesses origineffects of tourist flows into Croatia from 1993-2015, a time period during which
several events have impacted Croatia, the Balkan region, and the broader European
Union. These include the aftermath of Croatia’s independence from Yugoslavia,
regional political instability throughout the 1990s, the European recession (from
2007 onward), and Croatia’s 2013 accession to the European Union.
Tourism is hailed as one of the world’s most important economic sectors, with the
value of international tourism ranking as the third largest category of exports after
fuels and chemicals (UNWTOa, 2016; 2). Officially, the World Tourism
Organization defines tourism as “the activity of visitors taking a trip to a main
destination outside their usual environment for less than a year, for leisure, business
or other personal purpose other than to be employed by a resident entity in the place
visited.” As such, the industry is expansive, and global international tourism alone
resulted in receipts of $1.5 trillion in 2015 (UNWTOa, 2016).
For some small countries like Croatia, the industry is even more important as an
economic sector and as a means of obtaining foreign revenue that ultimately raises
GDP (Pavlic, Svilokos, and Tolic, 2015). Thanks in large part to deliberate and
successful policy efforts, Croatia ranks thirty-third globally in the World Economic
Forum’s (2015) Travel and Tourism Competitiveness Index. Croatia’s Ministry of
Tourism (2013) provides a thorough analysis of the industry from a policy
perspective, and sets forth goals to be targeted for the year 2020, including a toptwenty competitiveness ranking.
A cursory examination of Figure 1 yields the observation that several events have
impacted the otherwise steady acceleration of international arrivals to Croatia. See,
for example, the falloffs in arrivals approximating 1995, 1999, and additional general
languishing from 2007-2010. In an effort to capture the most important facilitators
of tourism during this time period, the present research requires the assembly and

6

Journal of Economic and Social Studies

�Determinants of International Tourism Flows to the
Republic of Croatia: An SUR Analysis of Panel Data from 1993-2015.	&#13;  

	&#13;  
assessment of a large data set from sources including the World Bank and Croatia’s
Ministry of Tourism.
Figure 1: International Arrivals from Leading Origins (in thousands)

Data Source: Ministry of Tourism (2016)

This project employs regression modeling of a panel set of new data through 2015 to
advance the existing body of research on international tourism in Croatia. In so
doing, it builds upon an array of variables identified by other scholars. For example,
Mervar and Payne (2007) note that during the first decade after Croatia’s
independence, tourism was highly elastic with respect to income fluctuations of
origin countries, and that political conflict in the region impacted the industry
severely, although at that time they found no evidence of a significant role for
exchange rates and transportation costs. As another example, Škuflić and Štoković
(2011) discover that income, marketing, quantity, price, and age of hotels are
significant drivers for explaining the length of stay nights. It is plausible that the
scene depicted in Figure 1 can be explained in part by the differential effects of the
European recession (note the increase in German and Austrian arrivals, and decline
in those from Italy). Based upon overnights, Galičić (2015, 93) points out that
overall, Croatia’s tourism sector was protected from the recession, unlike other
industries. This may be attributable to the wealthier characteristics of northern
European tourists who tend to travel to Croatia, combined with worse economic
conditions in other southern European destinations such as Portugal, Italy, Greece,
and Spain.

Volume 7 | Issue 1 |

7

�Joel I. Deichmann, Danyang Liu	&#13;  

The present paper examines variables such as these by employing data beginning in
1993, during Yugoslavia’s war of dissolution, and extending through the global
economic crisis as called for by Panagiotou (2010), and Croatia’s 2013 accession to
the European Union. The results should enlighten scholars and policymakers and
enable them to better prepare for and respond to such events in the future. These
findings will also have considerable relevance for other tourism-dependent countries.
It is quite straightforward to conceptualize this research approach in terms of the
gravity model, borrowed from Newton’s Law of Gravity, and pioneered in
economics by Tinbergen (1962). Since then, the approach has been widely used to
explain flows of migrants (Lewer and Van den Berg, 2008), trade (Ok, 2010), and
foreign direct investment (Deichmann, 2013), as well as international tourism
(Khadaroo and Seetanah, 2008; Eryiğit, Kotil, and Eryiğit, 2010; Keum, 2010),
setting the groundwork for the present research.
The basic gravity model can be presented as follows:
Arrivalsij= α (MiMj/Dij)
Where: Arrivals= number of international tourists from each country (in
thousands)
α = constant
M = mass (GDP or population)
D = resistance (geographical or cultural distance)
Quite simply, with trans-national interactions being defined as “tourist arrivals,”
ceteris paribus, we would expect more interaction between large countries and less
between smaller ones. Similarly, countries that are near to each other (either
geographically or culturally) would be more likely to experience greater flows of
tourists than those that are farther away.
In order to contribute to a more robust understanding of contemporary demand
issues by stakeholders, the simple model above can be augmented with other
variables that have emerged in the scholarly literature, including income at origin
(Eilat and Einav, 2005), visa-requirements (Cole and Hall, 2005), transportation
costs (Mervar and Payne, 2007), and exchange rates (Tica and Kožić, 2015), all of
which have been shown to play a role in explaining “origin-effects”, or flows of
tourists from different origins.

8

Journal of Economic and Social Studies

�Determinants of International Tourism Flows to the
Republic of Croatia: An SUR Analysis of Panel Data from 1993-2015.	&#13;  

	&#13;  

Literature Review
A large literature focuses upon the international tourism industry in Croatia,
highlighting the national economic importance of the industry as well as the
necessity of effective forecasting models (Baldigara, 2013; Tica and Kožić, 2015).
Research on the topic is expansive due to the commanding and increasing presence
of Croatia’s tourism industry, especially in coastal areas (Ballinger, 2003). The
portion of literature that relates to the war’s crippling results of physical destruction
and hyperinflation is descriptive (Currie, Skare, and Loncar, 2004; Schőnfelder
2005, Ateljevic and Čorak, 2006), but nevertheless provides an essential backdrop
for more recent scholarship on international tourism.
Radnić and Ivandić (1999) embrace Maslow’s hierarchy of needs as a starting point
to explain the deterioration of overnights and total beds used by foreign tourists
during the war years of 1990-1995, focusing specifically on human safety needs as
being fundamentally more important than those of self-actualization. The authors
employ a combination of quantitative and qualitative data from Croatia’s Institute
for Tourism to provide an excellent summary of the impacts of conflict, and a very
slow recovery in Croatia, comparing a lagging perceived value for money vis-à-vis
other destinations in Italy, Spain, and Greece; one that was comparable to Turkey at
the time of data collection (1997). They conclude with a series of insightful
principles highlighting the need to understand crisis and its impacts on tourism,
among other considerations that might inform future crisis-management measures.
Similarly, Hall (2002) calls for brand development and re-imaging throughout
former Yugoslavia as a means of helping the region’s post-war tourism industry
recover. He compares and addresses issues in several countries in the region, and
identifies examples of national tourism “straplines” for marketing purposes. In the
case of Croatia, the strapline he identifies is “small country for a great holiday” (p.
327). In order for Croatia to both bring back tourists from traditional markets and
attract high-income-generating groups, Hall argues that marketing programs should
differentiate Croatia as “not Balkan”, and reassure tourists that its attractions’
traditional quality and value have been restored to pre-war levels.
McKercher and Lew (2003) identify what they designate as an Effective Tourism
Exclusion Zone (ETEZ) based upon telephone survey of 952 Hong Kong residents
conducted in the year 2000. They argue that this type of zone exists for every tourist
market, although it varies according to the nature and size of the voids that exist near
the source market. ETEZs might be oceans, unpopulated areas, or product voids.
For example, Switzerland has many competing land neighbors, while New Zealand’s
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nearest destination is between 2000 and 3000km away, representing the latter
country’s expansive ETEZ.
Currie et al. (2004) examine the effects of Yugoslavia’s war of dissolution that took
place from 1991-1995 paying special attention to international tourism. They
underscore the country’s dependence upon tourism with official state statistics
showing 5.4% annual growth in arrivals, with a 19.1% yearly acceleration of
spending. The authors use ordinary least squares regression to compare models of the
Croatian economy during the war with two peaceful time periods: 1960-1990 and
1996-2000. Their model estimates a cumulative economic loss of $5.139 billion in
tourism revenues during the war (approximately five percent of national revenue),
and they note that tourism actually started to increase toward the end of the war,
drawing on earlier work by Weaver (2000) that suggests that conflict can eventually
have a positive impact on international arrivals as battle sites are transformed into
attractions. Subsequently, the body of literature on “dark tourism” has been
extensively and critically reviewed by Stone (2013).
Eilat and Einav (2004) employ a three-dimensional panel data set to survey the
determinants of international tourism. They examine flows between all pairs of
countries in the years 1985 and 1998. Defining their dependent variable as flows
relative to population of the origin country, they find evidence that political risk is a
major inhibitor of tourism, while exchange rates are important especially for tourism
to developed countries, which exhibit exchange rate elasticity of approximately one.
Schőnfelder (2005) focuses more theoretically and broadly on the war’s economic
impacts related to run-away inflation, arguing that “the most obvious economic
victim of the war was tourism” (page 10). The Croatian dinar was introduced in
December 1991, and experienced monthly inflation rates between 21.5% and
31.2% for more than a year. In response, in 1994 the dinar was replaced by the
kuna, which was redenominated with the removal of three zeros.
Among the comprehensive historical overviews of the industry is a descriptive
chapter by Ateljevic and Čorak (2006) that highlights the evolution of tourism in the
region. The authors trace tourism’s growth over the past century, during which, as
part of Yugoslavia, the Adriatic coast represented a tourist magnet of continental
magnitude. Yugoslavia was particularly accessible to travelers because visas were not
required for visitors from Western or Eastern Europe. The authors focus upon the
social, cultural, and psychological conditions of tourism in the country, which they
argue tend to be overshadowed in the regional transition literature by political and

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economic considerations. As part of this discussion, the chapter highlights the
endurance of gender division in tourism occupations over time.
Jordan (2006) examines the impact of EU Enlargement on tourism in Central
Europe, including Croatia. His assertion that 2004 is merely a symbolic date for the
gradual integration of much of Central Europe can be extended to Croatia in 2013,
when the new republic formally joined the EU. Effectively, the expansion of the EU
is a gradual socio-economic process that has occurred over the past quarter century,
and one that will continue to unfold as time passes. The author maps and explains
tourist flows between the Central European states for 1910, 1937, and 2003, then
highlights the major types of tourism that characterize the region. He concludes by
speculating on the outlook for the industry in Central Europe, arguing that it
depends largely upon improvement in accommodations, infrastructure, and
marketing, particularly with regard to negative images of the political and security
environment of competing countries. The legacy of war is a consideration
particularly relevant to Croatia and its Balkan neighbors.
Colonial ties are explored as a facilitator of tourism flows by McKercher and Decosta
(2007). The authors note that lingering effects of colonization can remain strong,
especially in the case of French and Dutch tourists. Colonial legacies appear even
more important where multiple colonizers had been present, for example in
Namibia, where South Africa, Germany, and the UK remain the most important
origins of tourists. Moreover, they find evidence that an absence of colonial ties
represents an equally strong inhibitor to travel. Although this study is largely
descriptive, the authors conduct some rudimentary correlations, and discover that
the ties they identify tend to deteriorate with time after destinations become
independent. Moreover, markets that are large and diversified tend to rely less on
their colonial ties.
Building upon McKercher and Lew’s (2003) work on distance decay and ETEZs,
the impact of distance on tourism movements is further examined by McKercher,
Chan, and Lam (2008). Reporting on 2002 data from 41 source markets to 146
destinations, they find that a classic decay curve is most typical for origin markets,
whereby demand peaks at adjacent land neighbors, and declines rapidly as distance
to destinations increases. They acknowledge that other variables such as pairwise
relationship characteristics might also be at work. The authors note that 80% of all
international tourism takes place within 1000km of the origin, whereas negligible
tourism takes place between extremely distant countries.

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Khadaroo and Seetanah (2008) examine bilateral tourism flows between 28 countries
from 1990-2000 using a GMM panel analysis, arguing that transportation
infrastructure is a significant determinant of international tourism that is sensitive to
other characteristics of origins and destinations. The authors measure several aspects
of infrastructure, including roads, ports, airports, and distance itself in a global
gravity model. In conclusion, based on their findings, Khadaroo and Seetanah
(2008) make the case that governments should refrain from spending cuts that lead
to the neglect of infrastructure. Moreover, countries should take advantage of
developmental loans and private investment alike to improve accessibility that will
lead to greater tourism flows.
Keum (2008) argues that economists have come to value the gravity model not just
as an empirical tool but also as a theoretical one. Using a panel data set with tourist
flows to Korea, he confirms the gravity model’s robustness when applied to
international tourism as a form of trade, citing an array of mainstream international
trade theories. Highlighting evidence of the importance of geographical distance and
GDP measures, he concludes that the gravity model is “indispensable for analyzing
the flows of spatial interactions” (2008, 545).
Eryiğit et al. (2010) specify an eight-factor model for explaining the number of
tourists to Turkey from the time period 1995-2005. Their expanded gravity model
reveals that the most important explanatory variables for Turkey include geographic
distance and tourism climate index. In addition, the authors report that GDP per
capita, population of the origin country, earthquakes, adjacency, and the September
11th attacks have impacted the magnitude of inflows. Notably, they find no evidence
that safety concerns surrounding the nearby Iraq War deterred tourists away from
Turkey.
Baldigara (2013) compares five time-series forecasting methods to determine their
relative accuracy for predicting international tourism demand in Croatia. Her
investigation is based upon the number of tourist nights from five European
countries between 2009 and 2012. She concludes that although all of the methods
are useful, her double moving average (3x3) method is superior because it yields the
smallest mean absolute percentage error. She concludes by calling for additional
quantitative analysis of determinants of Croatia’s tourism demand.
Employing an expansive list of variables, Tica and Kožić (2015) evaluate drivers of
inbound tourism demand in Croatia. The authors find that Polish real GDP and
Czech wages are the most important determinants of international tourism overnight
stays, and that their impact is realized in a lead time of one year. Some evidence is

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also found that favorable exchange rates attract tourists to stay longer at a
destination.
Finally, Pavlic et al. (2015) examine the impact of tourism on GDP using a set of
mainstream variables, including the independent variable of international arrivals in
an interesting twist. They also confirm the importance of an economy’s openness
(imports plus exports) and real effective exchange rate as drivers of Croatian GDP
from 1996-2013. Although their dependent variable is different from the present
study, this work by Pavlic et al. (2015) is relevant here because of its examination of
causality between variables and the resulting evidence underscoring the role of
tourism in the host economy.
Table 1: Summary of Variables in the Literature for Explaining Tourism Flows
Variable
Author(s)
Valence Sign
Population of origin
Eryiğit et al. (2010)
+
Income at origin
Eilat and Einav (2005), Mervar and
+
Payne (2007), Keum (2008), Khaderoo
and Seetanah (2008), Škuflić and
Štoković (2011), Tica and Kožić (2015)
Historical Rule
McKercher and DeCosta (2007)
+
Geographical distance
McKercher and Lew (2003), Eilat and
Einav (2005), Keum (2008), McKercher,
Chan, and Lam (2008), Eryiğit et al.
(2010)
Transportation
Khaderoo and Seetanah (2008)
+
infrastructure
European
Union Coles and Hall (2005)
+
membership
Political
Instability
or Hall (2002), Currie et al. (2004),
Terrorism
Schőnfelder (2005), Mervar and Payne
(2007), Eryiğit et al. (2010)
Price index or exchange rates Eryiğit et al. (2010), Tica and Kožić
+
of origin to destination
(2015)
Visa Requirements
McKercher, Chan, and Lam (2008),
Deichmann and Frempong (2016)

Taken together, these mainstream variables can provide an elaborate explanation of
tourism flows. It is important to remember that these and other variables can have
differential impact over time. During the twenty-three years under investigation
here, the region has been impacted by war (Hall, 2002), economic recession
(Panagiotou, 2010), and most recently the European Union accession process (Coles
and Hall, 2005). In the present study, due to data constraints and in an effort to
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specify a parsimonious explanation of tourism flows, it is prudent to limit the
number of variables included in the models.

Data and Methodology
This section discusses our data set, imputation technique, and methodology.
Following supplications from Eilat and Einav (2004), we seek rigorous results by
using a large and carefully constructed panel data set. Our data cover 142 countries
spanning the years 1993-2015, with a one year lag for the response variable and
employing a missing value treatment as explained below. We analyze the results with
the approach of seemingly unrelated regression (SUR).
The data set has been constructed and employed to assess the impact of an array of
origin country determinants collected from an extensive literature review. The
variables include population (POP), gross national product per capita (GDPC),
geographic proximity to Zagreb in kilometers (DIST), real exchange rates (EXR),
and a binary variable for whether an origin is visa-free (OPEN) i . Because the
relationship between the independent variables and the response variable is nonlinear, a logarithmic transformation is applied to the dependent variable to correct
skewness in its distribution. Population (POP), income (GDPC), and geographical
distance (DIST) are scaled in order to standardize their weights in the models.
The variables are assembled in an enhanced gravity framework as follows:
ln(Tourists)= α + β1POPi + β2GDPCi - β2DISTij- β4EXRi + β5 OPENij
With the following notations:
α = constant for fitting the equation
β1- β5 = coefficients for each independent variable explained above

The dependent variable “Tourists” is defined here as the number of tourist arrivals
(in thousands) from each origin country each year between 1993 and 2015, reported
by Croatia’s Ministry of Tourism (2016). As a global authority on the industry, the
World Tourism Organization (“UNWTO”) defines tourism as “the activities of
persons traveling to and staying in places outside their usual environment for not
more than one consecutive year” (UNWTO 2016b). Although the dependent
variable of tourist arrivals tends to dominate the mainstream literature reviewed
above, it is true that the intensity of tourism flows can alternatively be measured
using overnight stays (Radnić and Ivandić (1999), Škuflić and Štoković (2011),

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Galičić (2015), and Tica and Kožić (2015). In the present gravity approach, arrivals
represent the preferred measure because we seek to answer to the question “why did
you go to Croatia?” rather than “why did you stay as long as you did?” Moreover, it
is possible to work with a more complete dataset for arrivals than for overnight stays;
even with arrival data, entries for some origins and years could only be acquired
through direct correspondence with Croatia’s Ministry of Tourism.
The rationale for the specific timeframe examined here is to perform an analysis that
is as thorough as possible, covering inflows of tourists throughout the entire history
of the Republic of Croatia. The dataset includes arrivals by most modes of
transportation. According to the Croatian Bureau of Statistics (2016) in 2014, the
approximate breakdown is road (64.5 million), air (2.84 million), sea (1.33 million),
rail (392 thousand) and river (33 thousand). It should be acknowledged that some
“arrivals”, especially at surface border crossings, were made by individuals such as
regular commuters who are not formally counted as tourists according to the
UNWTO’s (2016b) aforementioned definition.
The sample under investigation includes 142 country observations. There are 62
countries with complete data for the independent variables that are origins of tourists
to Croatia. In addition, 80 additional countries with independent variable data that
are otherwise complete had no reported visitors to Croatia. Admittedly, the fact that
many countries with missing data throughout the years in question tend to be poor
and/or unstable (Afghanistan and Iraq, for example) can introduce a bias into the
models. Notwithstanding this concession, models will be generated using both sets
of data (“origins only” and “full data”) in order to capture insights that are as
complete as possible. In other words, while we are interested in factors explaining
what attracts tourists from each origin to Croatia, we are also concerned with originspecific factors that inhibit tourism.
The independent variables used here relate to the origin countries alone, and most of
them are available from the World Bank’s World Development Indicators. As
pointed out by Eilat and Einav (2004), exchange rates are an excellent proxy for
tourism prices, distances capture transportation costs, and income is considered a
plausible enabler because tourism is a luxury good rather than a necessity. Other
variables found elsewhere in the literature (such as transportation connectivity as per
Khaderoo and Seetanah [2008]) are excluded from the analysis in order to reduce
redundancies and or prevent data problemsii.

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Table 2: List of Variables Selected for the Models
Variable
Unit of Measure
Expected
Valence
Tourists
Number of arrivals
(dependent)
(thousands)
POP
GDPC
DIST
EXR
OPEN

Population (persons)
Gross Domestic Product
per Capita (in 2005 US$)
Air distance between
capitals (km)
Real exchange rate index
(2010= 100)
Visa-free? (1= yes 0=no)

Data Source(s)

+
+

Ministry of Tourism (2016),
Croatian Bureau of Statistics
(2016)
World Bank (2016)
World Bank (2016)

-

www.worldatlas.com

+

World Bank (2016),
European Union (2016).
www.justlanded.com

+

The data set required considerable cleaning, and several observations are complicated
by changing borders during the time period under consideration. For example, the
country that had been Yugoslavia at the beginning of the time period under
investigation has gradually devolved into seven distinct political entities: Slovenia,
Croatia, Bosnia-Herzegovina, Serbia, Macedonia, Montenegro, and Kosovo. These
and other events introduce a great deal of complexity into the construction of a
useful database, and dealing with the issues will itself require examining work by
other scholars.
Countries converted to the Euro at different dates, so it was useful to consult the
European Commission’s web site for specific conversion rates (European Union,
2016). There were considerable missing values for both EXR and GDPC in 1992
and 1993, and this resulted in the omission of several country observations. Missing
data treatment is particularly necessary for the years of the Yugoslav civil war
(through 1995). The empty cells are missing at random (MAR), and the pattern is
monotone (vis-à-vis arbitrary). Specifically, missing cell values for GDP and
exchange rate are consistent for certain countries during the years 1993, 1994, and
in some cases 1995. Based on this condition, it is appropriate to use multiple
imputation where only a few values are missing. Some exchange rates in the Balkan
region- including those of Croatia itself- remained extremely unstable through 1995.
The research plan is therefore to run alternate models comparing the complete time
period with the period beginning in 1995, when currencies generally regained
stability. In all, the data set includes 22 years, with 62 countries as tourist origins,
and another 80 with complete data but without touristsiii.

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The Lagrange multiplier (LM) test, developed by Breusch and Pagan (1980) should
be used before applying a panel regression model (Keum, 2008). Using the LM test,
this data set shows a high level of cross-sectional dependence as indicated by a pvalue of &lt;2.2e-16. As a result, the present methodology employs seemingly unrelated
regression (“SUR”). This approach was pioneered by Zellner (1962) for data that are
characterized by cross-sectional dependence, and it is used widely in econometric
modeling (Egger and Pfaffermayr, 2001). In the present panel data set the number of
years under consideration (“T”= 23) is significantly larger than the number of
variables (5), and therefore SUR is an appropriate method. The models are run using
the R languageiv.
Our analysis covers five models as follows:
Model 1: all years since 1993, only those countries with tourists traveling to Croatia.
Model 2: 1996-2015 only those countries with tourists traveling to Croatia.
Model 3: all years since 1993, all countries with independent variable availability.
Model 4: 1996-2015, all countries with independent variable availability.
Model 5: all years since 1993, all countries with independent variables except EXR.
Models 1 and 2 consider only those countries listed as origins (n=62). These models
could have a bias because they leave out the countries from which few tourists
originate. As a result, we run Models 3 and 4 for all countries with complete data
(n= 107). In an effort to assess the impact of missing values for EXR during the
period 1993- 1995, we remove these years in Models 2 and 4. Model 5 includes all
years but without the exchange rate, the variable that turns out to be the least
effective in explaining arrivals.

Analysis and Results
In this section we discuss the results of the models and compare them to one
another, as well as previous findings. Five models are specified in order to make the
best use of our large database using seemingly unrelated regression (SUR). The
results are summarized in Table 3, with R2 values ranging from .346-.565. In each
case, the conventional gravity variables of population and distance are significant,
with the expected valence signs. The results confirm that the larger the population of
the origin country is, the greater its tourist flows to Croatia. Conversely, the farther
an origin country is from Croatia, the fewer the number of arrivals from that origin.
The gravity variables confirm and extend previous findings by Eryiğit et al. (2010)
on the importance of population size and the role of geographical distance as
highlighted by McKercher and Lew (2003), Eilat and Einav (2005), Keum (2008),
Eryiğit et al. (2010).
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Table 3: Results from the Five Models

Intercept
scale (POP)
scale
(GDPC)
scale (DIST)
scale (EXR)
OPEN
R2
DF

Model 1
Only Origins
1993-2015
2.59843***
.53768***
.26178*

Model 2
Only Origins
1996-2015
2.85299***
.58473***
.10129

Model 3
Full Data
1993-2015
1.046e+00***
5.8914e+01***
7.1928e+01***

Model 4
Full Data,
1996-2015
1.086e+00***
6.327e-01***
6.935e-01***

Model 5
Full w/o EXR
1993-2015
1.04581***
.58917***
.71942***

-1.45916***
-.07320**
5.94032***
.346
1420

-1.40637***
-.14795*
6.15694***
.336
1234

-1.6616e+00***
-2.7936e-08
4.7300e+00
.552
3237

-1.71e+00***
-7.35883e-05
4.97e+00***
.565
2814

-1.66155***
4.73067***
.552
3238

Significance levels: ***=.001, **=.01, *=.05

Table 3 summarizes the results of all five models. The goal of the changing model
specifications is to improve the R2 values through increasingly parsimonious
specifications. Moreover, as discussed earlier, the fact that the “non-participant”
countries are omitted from Models 1 and 2 subjects the results not only to a
sampling bias, but also relatively low R2 indicators. Because the significance results
are similar across most models, it makes sense to discuss each variable generally
rather than model-by-model.
Geographical distance, a standard gravity variable, is significant (p=.001) in each
generated model, moreover with the expected negative valence sign, reinforcing the
notion of distance representing a barrier to spatial interaction. This outcome is in
agreement with findings by McKercher and Lew (2003), Eilat and Einav (2005),
McKercher, Chan, and Lam (2008), and Eryiğit et al. (2010). The observation that
geographic distance inhibits tourism as a form of spatial interaction confirms Keum’s
(2008) assertion that the gravity model characterizes a robust approach in tourism
studies. As an explanatory variable, geographical distance is arguably superior to
transportation costs, which Mervar and Payne (2007) argue to be less than
significant determinants in Croatia.
Origin country population size, another conventional gravity variable, is positive and
significant at the .001 level in all five models, supporting previous findings on this
standard gravity variable (Tinbergen, 1962; Eryiğit et al., 2010; Ok, 2010).
Intuitively, larger populations are more likely to interact more than smaller ones.
Many of the world’s largest populations (China, India, Indonesia, Brazil, Pakistan,
and Bangladesh) do not rank among the leaders of tourists to Croatia. However, the
relatively large European countries such as Germany, Italy, France, and the UK, as
well as other large countries such as the USA and Russia that are relatively important
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sources of inflows, undoubtedly impact the regression line favorably. The
performance of geographical distance and population together provides abundant
evidence that the gravity approach is applicable here, even though it is more
commonly invoked as framework for understanding trade (Tinbergen, 1962) or
foreign direct investment (Deichmann, 2013).
Openness (or lack of visa requirements) is a third significant variable in Models 1, 2,
4 and 5 (p=.001) that has a positive impact on tourism flows to Croatia. Research
elsewhere has also unveiled the importance of a liberal visa regime toward origins in
facilitating tourism from those countries (McKercher, Chan, and Lam, 2008;
Deichmann and Frempong, 2016). One explanation for the lack of significance in
Model 3 is that this time period included the years of war within the Balkans, and
Model 3 features all 122 countries in the full dataset. In other words, a lack of visa
requirements during the war years was not enough to make tourists forget about the
dangers of that conflict.
In this study, GDP is divided by population in order to capture the relative wealth of
travelers from origin countries. This income level, measured by GDP per capita, is
an indication of the ability to afford luxury goods such as international travel. It is
therefore unsurprising that the variable appears as a positive and significant
determinant in three of the five models. Notably, the variable is only significant at
the .05 level in Model 1, which examines only origin countries (not the full data set)
from 1993-95, and in Model 2 it lacks significance during the time period starting in
1996. This means that income is less of a determinant for the countries that do
provide tourists, especially since Yugoslavia’s war of dissolution ended and
conditions returned to normal. This distinction also underscores the importance of
using the full data set to support conclusions. A cursory examination of the dataset
yields the observation that many of the countries that do not supply tourists to
Croatia tend to be lower income (as measured by per capita GDP). This lack of
personal resources is evidently a deterrent to travel, an activity that Eilat and Einay
(2005) rightly consider to be a luxury good. The importance of income mimics
results of earlier research by Khaderoo and Seetanah (2008), Škuflić and Štoković
(2011), and Tica and Kožic (2015).
The effect of the exchange rate variable is inconclusive based upon evidence found
here. Although unexpected, this finding is in harmony with earlier work by Mervar
and Payne (2007). In search of a plausible explanation, this result leads to the
following observation with regard to real exchange rates (EXR): tourism to Croatia
has increased dramatically over the time period under investigation, while the
strength of origin currencies has remained stable or increased only moderately. This
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absence of a statistically significant relationship does not dismiss observations by
Eryiğit et al. (2010) in the context of Turkey, and in Croatia by Tica and Kožic
(2015), that exchange rates can be influential at specific times and in certain
contexts. However, given the methodology applied here and the strength of other
variables, their importance is impossible to confirm.
When we use the full data set of 142 countries, the R2 improves dramatically, with
or without EXR. Model 5 is generated as in an effort to obtain a parsimonious
explanation of tourism flows to Croatia without the problematic variable of EXR.
We are aware from previous research (Currie et al., 2004; Schőnfelder, 2005;
Ateljevic and Čorak, 2006) that hyperinflation during the war clearly distorted the
impact of exchange rates. We also note that Eryiğit et al. (2010) removed Belgium
and Bulgaria from their 1994-2005 origins analysis due to “chaotic” exchange rate
movements. In the present case of Croatia, we believe that the impact of this variable
requires further consideration.

Conclusions
The findings of this research on origins of international tourist flows to Croatia are
based upon an unprecedented depth and breadth of study. The data base features
16,330 cells, including 142 countries over 23 years, assembled to scrutinize the role
of five independent variables. In an SUR application of the gravity model, we find
that international tourism is facilitated by geographic proximity and origin country
population size, as well as visa openness and income level of the origin country. Our
examination of exchange rates is inconclusive. The findings can be useful for scholars
and policymakers alike. Scholars may wish to extend this broad-based research into
more specific directions such as exchange rates, or replicate the study in other
contexts. Policy makers may wish to reconsider a heavy dependency upon this single
sometimes-volatile industry. They may also want to consider introducing more
liberal visa regimes toward targeted tourist markets, and safeguard against the
dubious role of exchange rates as a determinant of holidays in Croatia. Recognizing
the factors that govern flows by origin countries should help stakeholders forecast
demand based upon changes in other variables. Moreover, the results reported here
are certainly relevant for other countries that are similarly tourism-dependent.
The limitations of this study should be also acknowledged. First, the necessity to
omit countries with incomplete or problematic data introduces a bias because the
excluded observations tend to be poor and/or unstable countries. Arguably, length of
stay (rather than tourist arrivals) represents another valid way to capture the appeal
of Croatia to tourists. In the present study, however, length of stay data would
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	&#13;  
prevent construction of a data set as large as the one used here because reported
values for that variable are less complete. In addition, the inclusion of Croatia within
multi-destination trips would be worthwhile to investigate, but as acknowledged by
Eilat and Einav (2005), such complexity would be impossible to track with this sort
of quantitative approach. The study plan set out to capture the role of EU
membership in tourism flows, but because Croatia joined the EU only in 2013, and
unrestricted cross-border movement is not yet permitted, this question remains
unanswered. Arguably, the visa requirement variable does capture the role of free
movement, but it is not parallel to EU membership. Finally, the direction of
causality between transportation infrastructure and tourism remains to be fully
understood, and despite infrastructure’s existence in the literature (Khaderoo and
Seetanah, 2008), we were unable to interrogate it here due to lack of arrival data by
origin that are also specific to each mode of transportation. Many of these questions
could be better addressed with a qualitative approach to complement the present
findings, perhaps by surveying travelers across origin countries about the rationale
underlying their complete travel programs and how Croatia fits into the picture in as
a destination.
Notwithstanding the contributions enumerated above, the conclusion of this
research points to several additional questions. Most of these items can be addressed
only as new data become available, following supplications by Baldigara and Mamula
(2012), and Galičić (2015). First, this study could be replicated with sub-samples
based on the purpose of visit. The World Bank offers such data at
http://wdi.worldbank.org/table/6.14, but at the time of writing these are not
available for the time period and multitude of countries examined in the present
research. It would also be worthwhile to focus upon the impact of cultural linkages
between Croatia and its neighbors (as historical provinces of the Austro-Hungarian
Empire, Yugoslavia, etc.). This research would certainly benefit from a more
regionally-focused approach with greater historical depth. A better understanding of
the impact of Croatia’s 2013 EU accession will also be possible to glean in the nottoo-distant future, given the near-certainty of the country entering the Schengen
zone after the year 2018 v . In the near future, it will also be possible to reflect
critically upon the Ministry of Tourism’s (2013) Development Strategy for 2020,
and whether Croatia was successful at achieving its goal of a top 20 global ranking.
Finally, lest this paper end on the negative note of its finite scope and work that
remains to be done, it is worth reiterating the contributions presented herein. This
analysis of international tourism origin effects is unprecedented in the combination
of time duration under investigation and the large number of 142 countries
included, and the extensive degrees of freedom underscore the validity of the
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21

�Joel I. Deichmann, Danyang Liu	&#13;  

findings. The result is a comprehensive model based upon the past two-plus decades,
revealing that the origins of tourism in Croatia are governed by traditional gravity
variables of distance and population, as well as Croatia’s generally liberal visa regime
and income in origin countries. According to the results generated in this paper, the
role of exchange rate fluctuations varies with each model specification, but falls short
of statistical significance in the context of Croatia.

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	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;   	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  
i

Although it was anticipated that variables for proximity to Croatia (DIST) and visa
requirements (OPEN) would be overly similar, the simple correlation of .025 allays any
concerns.
ii
Direct flights to Croatia are intuitively an enabler of inbound tourism flows, but the
direction of causality is spurious (i.e., do people travel because direct flights exists, or are
flights scheduled in order to meet travel demand?). In addition, long distance travelers
normally connect in another (non-Croatian) European city. Overall, during 2013-14, less
than five percent of passenger border crossings to Croatia were by plane (Croatian Bureau of
Statistics 2016, 43).
iii
In order to complete the data set, several cell entries were imputed, and this was particularly
challenging in the case of the exchange rate variable (EXR). Euro exchange rates were first
available in the year 1999, three years before the currency emerged in physical form. Prior to
2002, exchange rates were based upon individual currencies and their fixed conversion rates
to the euro. Austria, Belgium, Finland, France, Germany, Ireland, Italy, Luxembourg, the
Netherlands, Portugal, and Spain joined the euro zone in 1999, followed by Greece (2001),
Slovenia (2007), Cyprus and Malta (2008), Slovakia (2009), Estonia (2011), Latvia (2014),
and Lithuania (2015). Additionally, Montenegro used the German mark (DM) from 1996
until 2002, and then adopted the euro. Similarly although not a Eurozone member, Kosovo
adopted the euro in 2002, abandoning Serbia’s dinar. Figures for Montenegro and Kosovo
were obtained for years 1992-95 by imputation using the Serbian dinar. Belarus and Ukraine
used the Russian ruble until 1997. Russia redenominated its ruble in 1997. Liechtenstein
26

Journal of Economic and Social Studies

�Determinants of International Tourism Flows to the
Republic of Croatia: An SUR Analysis of Panel Data from 1993-2015.	&#13;  

	&#13;  
	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;   	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;   	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;   	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  	&#13;  
used to use the Swiss Franc. For further explanation of how missing values were calculated,
please contact the authors.
iv
The R language is a well-established environment for statistical computing, and is widely
used among statisticians and data miners for developing statistical software and data analysis.
R has been publicly available for over 20 years, and most of its developers are senior
academics with expertise in statistical computing.
v
http://www.schengenvisainfo.com/croatia-could-join-schengen-area-after-2018/

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                <text>Abstract: This paper examines origin-effects of tourist flows into Croatia from 1993-2015, a time period that features several important events: the fragmentation of Yugoslavia, the European recession, and Croatia’s accession to the European Union. Applying the seemingly unrelated regression (SUR) approach to a large panel data set with the number of annual arrivals from each origin country as the dependent variable, we identify and analyze the determinants of tourism flows to Croatia. A series of augmented gravity model specifications reveals that inflows can be explained by geographic proximity, GDP per capita, origin country population, and openness. The role of the real exchange rate variable is inconclusive, and in fact problematic for years 1993-95 when hyperinflation plagued the region in the wake of Yugoslavia’s dissolution. The results confirm the validity of the models, both for the subset of origin countries and for the subset of non-origin countries for which otherwise complete data are available. Given the importance of tourism to Croatia’s national accounts position, implications for tourism policy are discussed, as are suggestions for future research.    Keywords: Tourism Origin-Effects, Gravity Model, Croatia     JEL Classification: C33, O52, Z3</text>
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