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                    <text>3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

Khuwaja, G. A. &amp;Laghari, M. S. (2011). Offline Handwritten Signature Recognition. World
Academy of Science, Engineering and Technology 59.
Basavaraj, L. &amp;Sudhaker Samuel, R.D. (2009). Offline-line Signature Verification and
Recognition: An Approach Based on Four Speed Stroke Angle. International Journal of
Recent Trends in Engineering, Vol 2.
Zhao, F., &amp; Tang, X. (2006). Preprocessing and postprocessing for skeleton-based ﬁngerprint
minutiae extraction, Pattern Recognition 40 (2007) 1270 – 1281, The Journal of Pattern
Recognition Society.
Zhili, W. (2002). Fingerprint Recognition. Unpublished Bachelor’s Thesis, Hong Kong
Baptist University.

A Case Study of Probit Model Analysis of Factors Affecting Consumption
of Packed and Unpacked Milk in Turkey
Meral Uzunoz1, Yasar Akcay2
1Gaziosmanpasa University Faculty of Agriculture Department of Agricultural Economics,
Turkey
2Gaziosmanpasa University Faculty of Economic and Administrative Sciences Department of
Economics, Turkey
E-mails: meral.uzunoz@gop.edu.tr,yasar.akcay@gop.edu.tr

Abstract
This paper focused on the effects of some socio-demographic factors on the decision of the
consumer to purchase packed or unpacked milk in Sivas, Turkey. The data were collected
from 300 consumers by using face to face survey technique. Binary probit model has been
used to analyze the socio-economic factors affecting milk consumption of households.
According to empirical results, consumers with higher education and income levels tend to
consume packed milk consumption. Also, milk price was affective factor packed and
unpacked milk consumption behavior. The majority of consumers reads the contents of
packed milk and is affected by safety food in their shopping preferences.
Keywords: Milk consumption, Consumer preferences, Binary probit model

9

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

1.INTRODUCTION
Milk is a unique food item that needs to be available in the market without any shortage since
it plays a key role in infant feeding and alleviating nutritional poverty in all other age groups.
It has been perceived by consumers as an important source of nutrients, especially calcium
for good bone and teeth health (Alwis et al. 2009). Therefore, it is advisable to consume an
adequate amount of milk and milk products for healthy lifestyle (Hatirli et al. 2004).
Increasing population and income, together with the growing popularity of dairy products,
particularly among developing country consumers is a key factor behind strong demand in
the medium term. Demand continues to be encouraged by the growing influence of retail
chains and multinational companies in these countries, which is facilitating improved
consumer access to dairy products. The demand for milk and dairy products is expected to
remain particularly strong in important developing dairy markets such as North Africa, the
Middle East and East Asia, but also in more mature markets such as those in the European
Union, the United States and Russia. The rate of growth and per capita consumption of milk
and milk products remains significantly different among regions. LDC (Least Developed
Countries) consume less than 50 kg per person per year on average, compared with 100 kg
per person for developing countries, while the developed regions of North America and
Europe consume well in excess of 200 kg per person (in milk equivalent). Such a per capita
consumption disparity represents an investment potential and future opportunities for both the
domestic and global dairy sectors (OECD/FAO 2011).
However, per capita milk consumption in Turkey is low by any comparison due to Turkish
people’s consumption patterns, income levels and nutritional habits. Turkey is far behind the
European countries and the world in milk consumption (Pazarlioglu et al. 2007). In Turkey,
annual per capita milk consumption is 26 lt (WMDA 2011). Per capita milk consumption are
66,9 lt in EU, 90.0 lt in USA, 91.5 lt in Canada, 108.14 lt in Austria, 78.2 lt in New Zeland,
87.2 lt in Russia, 97.0 kg in Sweden, 80.1 lt in Ukrain (AEPDI 2011).
Milk is consumed as unpacked fluid milk and packed fluid milk in Turkey. Unpacked fluid
milk, also called street milk in Turkey, refers to milk that is produced at farms without any
control and packed fluid milk refers to milk produced under fluid milk technology such as
pastorization or UHT. Respective shares of milk processing plants in total milk consumption
of Turkey are 27% modern dairy factories, 33% for medium sized establishments and dairies,
20% for uncontrolled producers, 20% for producers’ self consumption (Pazarlioglu et al.
2007).
The main goal of this study was to determine the effects of some socio-demographic factors
on the decision of the consumer to purchase packed or unpacked milk.
2. DATA AND METHODS
2.1. Data
The data was obtained by direct interviewing the individual households of 300 residences
who live in Sivas province. The survey was conducted in June 2009. The sample size was
determined using the Possibility-Sampling Method (Yamane 2001).

10

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

n

( Nt 2 . p.q)
(d 2 N  t 2 . p.q)

where N is the number of households in Sivas province (63153) (TURKSTAT 2009), t is z
number is the required confidence interval (for 95 percent confidence interval t = 1.96), p is
possibility for an event to occur (the rate of consuming packed milk, 0.5), q is the possibility
for an event not to occurring (the rate of not consuming packed milk, 0.5), d is acceptable
error rate during sampling (0.0564).
2.2. Methods
The probit model is a statistical probability model with two categories in the dependent
variable (Liao, 1994). Probit analysis is based on the cumulative normal probability
distribution. The binary dependent variable, y, takes on the values of zero and one (Aldrich
and Nelson 1984). Binary probit model was employed to the survey data to see the effects of
socio-economic and demographic variables on the consumer purchase decision of packed and
unpacked milk.
In the binary probit model, packed milk preference (PACKMILKPREF) was taken as 1,
while unpacked milk as 0. It is assumed that the ith household obtains maximum utility it has
packed milk preference rather than unpacked one.
The probability pi of choosing any alternative over not choosing it can be expressed as in
equation (1), where ɸ
variable (Greene 2011).

Y

i

pi= prob


 t2
 1 X    xi (2 ) 1 / 2 exp  
 2


dt  ( xi   )


(1)

The relationship between a specific variable and the outcome of the probability is interpreted
by means of the marginal effect, which account for the partial change in the probability. The
marginal effect associated with continuous explanatory variables Xk on the probability
P(yi=1|X), holding the other variables constant, can be derived as equation 2 (Greene 2011);

pi

  ( xi  )  k
xik

(2)

where  represents the probability density function of a standard normal variable.
The marginal effect on dummy variables should be estimated differently from continuous
variables. Discrete changes in the predicted probabilities constitute an alternative to the
marginal effect when evaluating the influence of a dummy variable. Such an effect can be
derived from equation 3 (Greene 2011).
  ( x , d  1)  ( x , d  0)

(3)

The definition belong to variables are defined in Table 1. In the study, the variables
considered affecting choices of households between preference alternatives are: gender
(GEN), age (AGE), education (EDU), professional status (PS), marital status (MS),
household size (HS), income (INC), milk consumption (MILKCON), milk price (MILKPRI),
11

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

reason of milk preference (PREFREA) and place of milk buying (MILKPLACE). In earlier
studies (Hill and Lynchehaun, 2002; Fuller et al., 2004; Hatirli et al., 2004; Vandermersch
and Mathijs, 2004; Peng et al., 2006; Pazarlioglu et al., 2007; Celik et al., 2006; Akbay and
Tiryaki, 2008; Alviola and Capps. 2009; Kilic et al., 2009; Tiryaki and Akbay, 2010)
properties such as household size, gender, age, education, professional status, marital status,
household income, ethnicity, and advertising were studied as exogenous variables.
Table 1. Definition of Variables
Variables

Defination

MILKPRE (Milk preference)

1= Packed milk; 0= Unpacked milk

GEN (gender)

1= Male; 0= Female

AGE (age)

0= 18-25; 1= 26-35; 2= 36-44; 3= 45 or older

EDU (Education)

0= Illiterate and primary school graduates; 1= Secondary
school graduates; 2= High school graduates; 3=
University graduate; 4= Post graduates

PS (Professional Status)

1= Employee; 2= Labourer; 3= Self employed; 4= Offprofession; 5= Retired

MS (Marital Status)

0= Married; 1= Single; 2= Divorced

HS (Household Size)

Average household
(People/Family)

INC (Income)

Average
monthly
(TL/Month/Household)

household

MILKCON (Milk Consumption)

Average
monthly
(kg/Month/Household)

milk

MILKPRI (Milk Price)

Packed milk price (TL/kg), unpacked milk price (TL/kg)

PREFREA
Preference)

(Reason

of

size.

Number

of

People
income;

consumption

Milk 0= Price; 1= Trade mark; 2= Taste; 3= Natural, organic
4= hygiene, package

MILKPLACE (Place of Milk Buying)

1= home delivery 2= selling point 3= supermarket 4=
handsellers 5= local bazaar 6= buying from village

In this study, in order to determine the most appropriate model the variables described
above, it was made various model experiments and was tested whether statistically significant
at 1% significance level or not. As a result, three estimators (EDU, INC, MPRICE) in the
probit model were found statistically significant at 1% level. Final model is below;
12

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

MILKPREi = β0 + β1EDUi + β2INCi + β3MILKPRIi + εi
3. RESULTS
The male respondents constitute 64.34% of total respondents while female respondents
constitute 35,66 % of it. Average age was 38.04. Educational attainment was classified into
five categories, illiterate and primary school graduates (14.33%), secondary school graduates
(8.33%), high school graduates (39.67%), university graduate (36.67%) and post graduates
(2.00%).
Average household size was found to be 3,95 people that is lower than the average household
size (4.50 people) of Turkey (TURKSTAT 2011).
Households earning less than $349 constituted 10 percent of total respondents, households
earning between $350 and $1050 (49 percent) and households earning higher than $1051 (41
percent). The survey results illustrate that average annual income of households was found
$8003 that was lower than the annual income per capita ($8215) of Turkey (UN 2011).
In Sivas, per capita average annual milk consumption is 39.96 kg per capita whereas it is 26
kg in Turkey (WMDA 2011; 8). 71.3% of households preferred packed milk while 28.7%
unpacked milk. 41.86% of illiterate and primary school graduates and 82.30% of university
graduates consume packed milk. While 73.33% of consumer in low income group consume
unpacked milk, 90.24% of consumer in high income group consume packed. 39.54% of
households preferred unpacked milk as a priority because of cheaper than packed milk. The
most important reasons were quality (28,64%) and hygiene (28.64%) for packed milk choice
of consumers.
Respondent consumed unpacked milk provided by home delivery (62.79%) and buying from
village (16.28%). Households consumed packed milk preferred supermarket (89.09%) and
selling point (10.91%). According to the results, consumers made a point of sell-by date
(44.09%), taste (36.82%) and brand (9.09%) for packed milk.
Table 2 presents results estimated from binary probit model. The model is significant at 1%
level of probability. The estimated coefficients and standard errors reveal which factor
influence respondents consumption intentions for fresh milk consumption. A statistically
significant coefficient suggests that the likelihood of consumption of product will increase/
decrease as the response on the explanatory variable increase/decrease (Borooah 2002).
McFadden Pseudo coefficient of determination (R2) was calculated about 0.288. This value
represents that variables placed in the model explain high level the probabilities of packed
and unpacked milk choice of consumers. Three estimators (EDU, INC, MPRICE) in the
probit model were found statistically significant at 1% level.
Table 2. Estimates of the binary probit model
Variable

Coefficient

Constant
EDU

-0.36167
0.29694

13

Std. Error
0.76226
0.12694

z- Statistic

Probability

-4.745
2.339

0.0000
0.0193

Marginal
Effects
-1.0164
0.0835

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

INCOME
MPRICE
Log-likelihood
Restricted Log-L
Pseudo-R2
x2 (df =11)
Significance level
Akaike
Info
Criteria

0.00057
-0.61494
-136.6527
-187.5953
0.288
105.66

0.00022
0.51561

2.548
6.110

0.0108
0.0000

0.0161
-0.0089

0.000
0.991

onsumer’s education level (EDU) was found out an important socio-economic factor for the
probabilities of packed and unpacked milk choice of consumers. In estimated model,
education level variable was statistically important at significant level 1% and related
positively. As educational level increases, tendency to consume rises packed milk and
decreases unpacked fluid milk. Educational level might be a good starting point to increase
the awareness of consumers concerning fluid milk consumption (Pazarlıoglu et al. 2007).
Estimated model results support to this hypothesis.
According to the estimated results, household’s income level (INCOME) is one of the factors
affecting their packed and unpacked milk consumption behavior. This variable is included in
the model because low-income families may consume more unpacked milk when milk prices
are lower. There is a positive relationship between packed consumption consumers’ income
level and it is statistically significant at the level of 1%. For a household with high income
level, the probability of consuming packed milk decreased by only 1.6%. It would emphasize
that when income level rised, packed milk consumption increased. This result is a significant
and expected. Thus, households preferred unpacked milk (39.54%) as a priority because of
cheaper than packed milk. When increased in income level, consumption preferences of
households tend to the packed milk. It is a known fact that unpacked milk was unhygienic.
Therefore, it is said that households tend to the consumption of unpacked milk because of
their economic difficulties.
On the other hand, milk price (MPRICE) was determined as other main factors affecting their
packed and unpacked milk consumption behavior. Price was the primary reason mentioned in
the survey for not purchasing packed fluid milk, as it was perceived as being quite expensive
compared to unpacked fluid milk. In average, Turkish consumers have been sensitive to price
of foods which they consume (Kilic et al. 2009). This variable found out significant at 1%
level and was related negatively. This sign indicated that consumers who were sensitive to
price were less likely to consume packed milk. According to the results, implied that
consumers preferred price of packed milk are expensive compared to unpacked milk were
less likely to consume packed milk. When milk price increased, the probability of packed
milk consumption decreased 0,9%.
4. CONCLUSIONS
This study focused on the socio-demographic factors influencing milk consumption in Sivas,
Turkey. The findings of this study show that consumer’s socio-economic characteristics were
affected unpacked and packed milk consumption preferences. According to the results from
binary probit model; education, income and milk price are significant and associated with
packed and unpacked fluid milk consumption. According to empirical results, consumers
14

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

with higher education and income levels tend to consume packed milk consumption. Also,
milk price was affective factor packed and unpacked milk consumption behavior. In the light
of the findings, the necessary policies are needed as providing of accessibility to adequate
price, healthy, safety food and a mechanism reached to the level of per capita milk
consumption in developed countries. Also, on the basis of the results of this study, it would
be expected seller’s and companies’ marketing strategies on packed milk by looking at
specific consumer preferences.
REFERENCES
AEPDI (2011). Dairy Situation and Outlook: 2011-2012 (Agricultural Economics and Policy
Development Institute) Publication No: 191, ISBN: 978-975-407-326-3, Ankara.
Akbay, C. and Tiryaki, G.Y. (2008). Unpacked and Packed Fluid Milk Consumption Patterns
and Preferences in Turkey, Agricultural Economics, 38(1), 9-20.
Aldrich, J.H. and Nelson. F.D. (1984). Linear Probability, Logit, and Probit Models.
Newbury Park, CA: Sage Publications, Inc.
Alviola IV,P. and Capps, O, Jr. (2009). Household Demand Analysis of Organic and
Conventional Fluid Milk in the United States, Dep.of Agr. Eco.Texas A&amp;M Uni.,
Res.Report.
Alwis, A.E.N., Edirisinghe, J.C. and Athauda, A.M.T.P. (2009). Analysis of Factors
Affecting Fresh Milk Consumption Among The Mid-Country Consumers, Tropical
Agricultural Research &amp; Extension, 12(2),101-107.
Borooah, V.K. (2002). Logit and Probit: Ordered and Multinomial Models. Series
Quantitative Applications in the Social Science, No 138, Tousand Okas: Sage Publications.
Celik, Y., Bilgic, A., Karlı, B. and Celik, S. (2006). Factors Affecting Milk Consumption
Pattern in Southern Anatolian Region: An Application of a Two-stage Econometric Model,
Bodenkultur, 57(2), 57-64.
FAPRI (2012). World Dairy: 2011 Agricultural Outlook, http://www.fapri.iastate.edu
Fuller, F.H., Beghin, J.C. and Rozelle, S. (2004). Urban Demand for Dairy Products in China:
Evidence from New Survey Data, Working Paper 04-WP 380, Iowa, USA.
Greene, WH (2011). Econometric Analysis, Seventh Edition. Prentice Hall, New Jersey.
Hatirli, S.A., Ozkan, B., and Aktas, A.R. (2004). Factor Affecting Fluid Milk Purchasing
Sources in Turkey, Food Quality and Preference, 15(6),509-515.
Kilic, O., Akbay, C. and Tiryaki, Y. (2009). Factors Affecting Packed and Unpacked Fluid
Milk Consumption, Agricultural Economics– Czech, 55(11),557–563.
Liao, T.F. (1994). Interpreting Probability Models: Logit, Probit, and Other Generalized
Linear Models, Thousand Oaks, Sage Publications, Inc., California, USA.
OECD/FAO (2011). OECD-FAO Agricultural Outlook 2011-2020, URL http://dx.doi.org
Pazarlioglu, M.V., Miran, B., Ucdogruk, S. and Abay, C. (2007). Using Econometric
Modelling to Predict Demand for Fluid and Farm Milk: A Case Study from Turkey, Food
Quality and Preference, 18,416–424.
Peng,Y., West, G.E. and Wang, C. (2006). Consumer Attitudes and Acceptance of CLAEnriched Dairy Products, Canadian Journal of Agricultural Economics, 54(2006), 663–684.
15

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

Tiryaki, G. and Akbay, C. (2010) Consumers’ Fluid Milk Consumption Behaviors in Turkey:
An Application of Multinomial Logit Model, Quality and Quantity, 44,87–98.
TURKSTAT (2009). Regional Statistics, URL http://tuikapp.tuik.gov.tr
TURKSTAT (2011). Turkey’s Statistical Yearbook, 2010. Publication No: 3522, Ankara.
WMDA (2011). Dairy and Products Sectoral Report, West Mediterranean Development
Agency, http://baka.org.tr/uploads/1303486719SUT-URUNLERi-TURKCE-KATALOG.pdf
Yamane, T. (2001). Basic Sampling Methods, Literatur Publishing, Istanbul.
UN (2011). World Statistics Pocketbook. URL http://data.un.org/CountryProfile
Integration And Sustainability Of Technology-Enhanced Systems Into Learning
Environment: Cankiri Karatekin University Case Study
Ari Murat1, Pekel Abdullah2
1Cankiri Karatekin University, Chairman of Informatics Department, Cankiri, Turkey
2Marmara University, School of Foreign Languages, Istanbul, Turkey
E-mails: mari@karatekin.edu.tr, abdullah.pekel@hotmail.com
Abstract
As a result of the continuous search for global competitiveness through providing the society
with high quality education in the light of emerging technologies, Cankiri Karatekin
University has embarked on a strategic planning and a pilot study on transition to Distance
Education (DE). Providing on-demand training for professional development, lifelong
learning, career change aimed at quite varied groups in society, Cankiri Karatekin University
sets its sight on maximizing the quality of communication and intellect sharing between
academic staff as well as enabling the effective assessment of their academic performance
thanks to the integrated e-learning/distance education and corporate communication platform.
According to this tested project based model, distance education infrastructure and
educational e-materials have been prepared and used as a supplement to formal education. By
this means, ensuring students’ and teachers’ readiness is aimed for the success of the future
pure distance education programs. The study evaluates the pilot project titled “Integrated Elearning and Teaching Environment” by Cankiri Karatekin University, which was founded in
2007 and strives for developing as a globally competitive academic institution by employing
an effective and efficient model in the use of technology in education. The technical
background features as well as results of the pilot project have been evaluated and further
suggestions have been presented, considering distance education practices in the world in
general and, in particular, the potential that Turkish Higher Education and Cankiri Karatekin
University carry in the field.
Keywords: Distance Education; e-learning;
Communication; Teaching Environment
16

Life

Long

Learning;

Institutional

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                <text>This paper focused on the effects of some socio-demographic factors on the decision of the  consumer to purchase packed or unpacked milk in Sivas, Turkey. The data were collected  from 300 consumers by using face to face survey technique. Binary probit model has been  used to analyze the socio-economic factors affecting milk consumption of households.  According to empirical results, consumers with higher education and income levels tend to  consume packed milk consumption. Also, milk price was affective factor packed and  unpacked milk consumption behavior. The majority of consumers reads the contents of  packed milk and is affected by safety food in their shopping preferences.  Keywords: Milk consumption, Consumer preferences, Binary probit model</text>
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                    <text>2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

A Case Study Successful for Chinese family business
Fatih YAġAR
Department of Management
Beijing Institute of Technology University-China
fyasar27@hotmail.com

Abstract: In order to determine the impaction of financing to corporate performance,
Guangdong Province family owned listed corporation family businesses is selected to
describe a sovereign form of economic organization throughout the world in terms
of contributions. Because of the coincidence of family business failure and the
importance of family business within national and local economies, a large percent of
family business literature is allocated to the issue of succession. In mainland China, the
family, as the basic social unit, has recently regained its importance in economic
activity. Starting from the exacting case of a family business located in Guangdong
province, this article reviews the practices that reign in the succession of the
management of companies. Following this case study, a questionnaire was drawn up
and submitted to 15 family businesses. Chinese companies can continue to endure or
not, depends on its ability to carry out bold economic reforms and to what extent the
characteristics of Chinese companies and originality play. A survey inquiry is used as
the research instrument. The results prove that psychosocial needs are more often
associated with the potential successors‘ intentions to take over family businesses than
other factors.
Keywords: Condition; Successful; Family business

Introductıon
Family businesses signify a widespread and prophetic form of venture in the economic and social
landscape. Some researchers approximation that, today ,family-owned businesses comprise over 95% of all
business establishments worldwide Studies in the United States, Canada, Europe, Australia, and overseas
countries imply that family firms account for the majority of the businesses and have a major collision on the
growth of the national economies. In mainland China, interest in family businesses was first aroused by the
success of the big Chinese family companies which are characteristic of the countries of Southeast Asia, and
then by the growth of the Chinese private sector, the majority of whose companies are of the family type. ( Lank
et al, 1994)
Family business is not characterized by either permissible forms or specific size. Some writers desire either
the condition of possession or that of management control in order to depict a business as being a family one or
not; other definitions are based on both possession and control. Recently a dynamic loom has distincted the
family business, whether it be a simple family workshop or a big visibly quoted company, in terms of the real
manage exercised by the founding family. (Stavrou, 1999).This does not necessarily imply majority control of
the assets or the require of remedy to managers from outside the family. Its individual attribute is that no other
group of shareholders carries greater weight than the family shareholders, and that the appointment of the head
of the company depends absolutely on the principal shareholders.
Beyond the question of definition, it is generally agreed that a family business is characterized by the
superimposition of a system of enterprise and of a family system in one and the same entity which is both
economic and social. In matters of succession, a decision is never taken as the result of purely economic
computation, nor is it merely a problem of the passing on of the family legacy. In the context of a China in
transition where the power of the state mingles with creature motivations, this method makes it possible both to
evade mistakes that would lead to over simplifying complexities and to encumber light on the rich diversity of
the real lives of personals and organization.(Chua,1991)
The aim of this article is to donate to the accepting of the present situation of Chinese family businesses,
through a focus on the question of succession. In the first part, we introduce a business that has experienced two
consecutive succession processes over the last few years. From this we teased out questions which are examined
in the second part, in the light of information gathered from 15 family businesses in the province of Guangdong.
In order to find answers to these questions, and in conjunction with the Centre for Research into Family
Enterprise in Guangdong we conducted a survey of a sample of 15 family businesses, between June and
December 2009. These businesses share the following characteristics: their capital is private; they are large

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companies resolute to professionalize their managerial team; the head of the company is around fifty or sixty
years old, so that succession is not far off; they are manufacturing companies.
In the survey, we made two unexpected discoveries. We had initially believed that a number of private
companies, after over twenty years of growth, were in the process of transferring power from one generation to
another or had already experienced a transfer of power. In reality, for a majority of private companies,
succession is not a required solicitude because of the youth of both the entrepreneur and the company. Among
the fifteen companies, only two had a change of principal manager, seven had not been resisted with the question
of succession, and six did not give any answers. In this way our survey, which had expected the observation of
practices, reveals only opinions on the question of succession. Secondly, we initially sought to meet with twenty
large private companies in the same sector in Jiangmen, but the preponderance of small and medium-size private
companies only made it possible for us to identify 13 companies in the area, to which we later added four
companies situated in the environs of (two in Zhongshan, two in Xiaolan).
These 15 companies are family businesses in the strict sense because of the sovereign presence of the
founding family in their capital: 36.53% of the shares belong to the business leader officers and 46% of the
shares are held by other members of the founding family (see Figure 1). As the chairman managerial officer is,
most often, also the head of the family, the founding families control these companies.

Figure 1: Shareholding of chinese firms
From the management point of view managerial functions are approved out by the founders (in 40.5%
of cases) and their children (13.8%), for a total of 54.3% of positions (see Figure 2). Family control at
managerial level is apparent, even if it does not exclude the arrival of outside talent (25% of executives are
professional managers recruited from outside). The data collected on the capital, the turnover and the number of
employees shows that these are large companies (see Table 1).

Figure 2: Executive for the companies

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Number of companies out
of 15 who replied
01
Total capital
(in thousands of yuan)
02
Total turnover
(in thousands of yuan)
03
Number of employess

Average

Minimum

Maximum

101,319

22,634

181,117

145,204

16,800

550,000

1001

258

2,500

Table 1: Size of Companies in our Survey
Source Our survey:2010

Reseearch Desıgn and Methodologz
Data Collection
At the time of this study, the common of family businesses were still under the control of their founder.
88.2% of the founders were ripened between 40 and 50. The transfer of power between generations is for that
reason not yet a major preoccupation. However, 82.4% of the founders (14 out of 17) admitted that they have
already begun to look for their successors.

The exacting case of the FSJ Lighting Company
The story of the FSJ Lighting company is strictly united to that of its founder, Cai Shusong, once the
director of a state enterprise (the lighting factory in Zhongshan) and secretary of the enterprise's Party
Committee. In May 1998, at the age of 63, he retired and began a second career in Zhongshan. He borrowed
90,000 Yuan and became a sales representative for a locality and enterprise at Jiangmen. In 1999, he set up his
own company, FSJ Lighting, with an initial investment of 100,000 Yuan, which produced a component for
Lighting equipment.
The company was registered at the Chamber of Commerce and Industry as a communal enterprise. From
the outset, although this official status, FSJ Lighting was defectors a private company owned and managed by
the Cai family. All the management jobs were detained by members of the family or by close friends. In 2001,
FSJ Lighting relinquished its status as a collective enterprise and became a public limited company with private
capital. In 2003, in accordance with company law, FSJ Lighting was modernized and established a board of
directors and a supervisory board. In 2002, it became a shareholding company. In 2005, FSJ Lighting opened its
capital to four institutional shareholders, to the harmony of 21 million Yuan, and then equipped its submission
for a citation on the stock market. In 2006, the company had total capital of 132 million Yuan, an annual
proceeds of 86 million and profits of 21 million. It employs close to a thousand employees.

The founder’s family
Cai shusong set up his company at the age of 63 and gave up direct management of it four years later.
When asked about his ambitions for FSJ Lighting, his first desire was that the company preserve its
technological guide over its competitors, develop itself sustainably and contribute to local development. These
ambitions are evidence that, distant from the creation of personal and family assets, self-realization is a major
factor in his consumerist motivation.
Cai shusong is one of those private entrepreneurs who previously had been cadres in state enterprises. He
belongs to the proficient elites who made a good living before, and who set up private companies in the same
sector as that in which they were employed by the state. They are differentiated from entrepreneurs driven by
dearth, because of their reasonably high incomes. Their professional experience sets them apart from the
administrative elites who went into business in order to capitalize on their power at the time of the transition
from the planned system to the market system. Cai shusong so belongs to the group of private entrepreneurs who
most closely resemble the Schumpeterian entrepreneur They often have a long-term strategy which gives priority
to the growth of the company.
Cai shusong has two children: Cai Chen (39), his daughter, Cai Xiao (31). Cai Chen, who graduated from
university in 1986, initially looked after the maintenance of the equipment in a state enterprise, the electric
controls factory in Guzhen. In 1998, he left the company to go into his own Lighting business. In 1999, he joined
FSJ Lighting and became dependable for product design. The same year, Cai Xiao came into the family business
with the job of supervising the establishment of the factory. Cai Xiao, who formerly worked in a public bank,
recently submissive in order to join FSJ Lighting. At the time of our research, Cai shusong was president of the

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supervisory board, Cai Chen and Cai Xiao were respectively president and vice-president of the board of
directors, and was preparing the enterprise's listing on the stock market.

Two transfers of power for company
Over the course of the last ten years, FSJ Lighting has qualified two successive succession processes. The
first C.E.O. officer of FSJ Lighting was Cai shusong. The job of president of the board at that time was held by
his wife. From 2002 beyond, Cai shusong began the transfer of power to the second generation, appointing his
son, Cai Chen, C.E.O. officer, and taking over the job of president of the board from his wife. The string process
was completed in 2003 when Cai shusong reconciled the presidency of the board, which he entrusted to Cai
Chen.
This initial succession was carried out by the founder Cai shusong, who decided to give up the direct
management because of his age and the inadequacy of his knowledge in the face of rapid technological
developments.
The second succession was made necessary by the company's extension strategy. In 2004, after the
modification of the company's legal status, when it became a shareholding company, its development led it to
take on ―risk capital‖ to the tune of 21 million Yuan, and to arrange a request for a listing on the stock market. In
order to comply with the criteria of the Chinese Securities Regulation Commission, the company determined to
split the positions detained by Cai Chen. In order to do this it recruited an outside professional manager, Mr.
Yuan, who became C.E.O. officer.
The first transfer of power was a result of the withdrawal of the head of the company because of his age. If
we consider that the main task of a family running a family business is to produce managers with the necessary
competencies (comprehension and know-how), the distance between two transfers of power within the family
will be at least twenty-five years in the case of a nuclear family. This distance can be shorter in the case of an
absolute family, which has the possibility of interesting sons-in-law or cousins into the company. Thus the
structure of the family (the number of children, the accessibility and impetus of probable successors, etc)
influences the regularity of successions.
Factors exterior to the company also come into the computation. The technological environment anxiety the
renewal of competencies in order to adapt to sectoral evolution. The evolution of the capital structure can expose
the company to new shareholders. These factors can contribute to the renewal of the guidance of the company,
even if they do not supply directly to the engagement of the successor.
Even after the arrival of a C.E.O. officer who was not part of the family circle, the Cai family, at the time of
our consultation with Cai shusong, still held 53% of the shares, while four financial institutions held 34%, and
the other directors 13%.
The management team is currently made up of 11 people, of whom three are members of the You family
(Cai shusong and his son). Three are former company cadres who now supervise general business, finance and
technology.
As well as the chairman executive officer, three deputy directors have been actuated from outside the
company, and an consultative position has been commended to a former state employee, who was previously the
head of the local commission for foreign economic and commercial relations (Sorenson, ,2006). Although this
progression has led to a diminish in the control of the founding family, the Cai family still holds a common of
the capital.

Table 2: FSJ Lighting Company Organization

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Results
In China, the development of the private sector goes back less than twenty years, most businesses are
family ones and are always dash by their founders. The two successions pragmatic in the case of the FSJ
Lighting company incited us to formulate the following questions:
Is the actual of talent from outside the family merely an illusion in the case of China ?
Will the growth of companies lead to the opening up of their capital and what effect will this have on the
succession process ?
Is the charming into anxiety by a family industrialist of the constancy, the spirit of commitment and the
professional competence of his successor a widespread occurrence?
Is it absolutely necessary for a manager recruited from outside the family to establish personal relationships with
the executives of the company which recruits him ?
The sample was classified to fsj lighting undergoing transition from the main reason is linked to the founder
himself. The physical reject due to age (28.9%) is the major reason, while a acquainted of the limitations of his
aptitude in the face of technical fruition ranks second (28.3%). Some also refer to the external environment in a
situation where growth no longer allows the founder, despite his aptitude, to organize his company alone. A
require of management facility within the company obliges him to judge a transfer of power (5.9%). Lastly,
outside investors may command a change of guidance, but the manipulate they effort remains limited (5.9%).
The reason may recline in the closed scenery of the capital the family businesses in this survey mainly rely
on self-financing (90%) or on bank loans (69.4%) for finance. Whatever the reasons for this, the closed scenery
of the capital of these companies and the very restricted collision of outside investors on the alternative of
C.E.O., lead us to consider that the FSJ Lighting company is a very exacting case. Its choice to seek a stock
market listing must be seen as an progress in the personal preferences of positive members of the family. In other
words, the choice of certain family businesses to become bigger and more ―modern‖, with the help of the
financial markets, is more the result of exacting personal decisions than a law of the development of family
businesses.
Therefore, the objective reject of the founder and the progress in the technical environment are the two
main factors that lead to succession charming place, while the direct pressure exerted by outside investors is
trivial. The role played by the second generation at this phase of the succession must also be noted. To the
question ―Do your children wish to work and progress in your company?‖ 76.5% of the founders give a positive
reply, but none of them envisage giving up their power only because of their children's wish to share more in the
business.

The principle for Choosing a Successor
In spite of the children's wish to share power with their parents does not automatically allow them to
succeed to the job of C.E.O., 88 % of founders want their children to be able to work in the company. In order to
recognize them, three categories of individuality were listed in the questionnaire. We asked the founders to list
them in declining order of importance, and then calculated their respective levels of importance (see Table 3)
Constancy (50.4%), guidance aptitude (50%) and the spirit of commitment (43.8%) are the most
appreciated qualities. Occurrence (26.1%) and university training ((19.5%) are also deemed important. Also
mentioned is the network of professional contacts (15.8%). If one compares the level of importance of the three
categories, ―character traits‖ come first (28.8%), ―abilities‖ follow (at 17.5%), while ―other qualities‖ come last
(2.6%). In the choice of a successor, moral qualities and technical competence are the two main criteria taken
into account by the founders. However, morality seems more important than competence in the eyes of the
majority of founders.
The substance given to constancy and proficiency is differentiated according to the kind of dependability
taken on. Where the post of C.E.O., the most important in day-to-day management, is concerned, opportunistic
behavior is the most destructive to the interests of the family. Where the manager's constancy and strength of
commitment are the most important criteria, the selection of a successor always remains subjective, although the
objective aspect of the selection procedure which is partly based on an assessment of competence through
university training and acquired experience. Similar assessments are made in other parts of the world. Both in
developed countries, such as Canada, and developing countries, such as India, constancy and the spirit of
commitment are deemed to be the most important qualities by company heads (Levitas,,2005).
An ordinary succession coupled to the age of individuals is at variance with a succession brought about by
the development of the company. The preference of the founder's eldest son differs from the recruitment of a
professional from outside the family.(Habberson,1999) Is such a development indication of a essential change in
the criteria used by Cai shusong in the choice of his successor ? During our interview Cai shusong described the
preferred career shape in the following terms a proficient person with professional experience and a wide

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network of social contacts. When we asked him to assess the advantages and disadvantages of different modes of
selecting a successor (see Table 3), he expressed the opinion that the introduction into the company of a
professional manager favored the strengthening of management and innovation prospective; the disadvantage
was a require of knowledge of the decent virtues and the real competence of the person concerned. However if
the favored successor was already a company cadre, Cai shusong would be more certain, thanks to direct
knowledge of the competence and moral qualities of the person; the hazard was of annoying clash and slowing
innovation. to him, choosing a relation was a guarantee of constancy and easy communication.
The essential problem of a succession is the assessment of the reliability of the successor, who is asked to
supply management proficiency, but also certain principles and stroke taken in agreement with the family
interest. The way in which these qualities are assessed is therefore imperative. In the case of FSJ Lighting, Cai
shusong, the founder, first chose his eldest son, Cai Chen. A university graduate, initially guilty for product
development, he participated in the foundation of the company. His capability is renowned by his family and by
the workers. As Cai shusong sees it, Cai Chen is the answer to his prospect: he has the ability to entrust himself,
constancy to the family's interests and mastery of the necessary technical and management comprehension. The
family connection is not the definitive reason for Cai shusong 's choice, but it permitted him to detect him
closely, to evaluate him and even to guide him. In this logic, the incidence of an ideal successor within the
family is the reason sooner than the result of Cai shusong`s conclusion to turn over power only four years after
the enterprise of the company.
While the first succession was a deliberate move undertaken by the founder, the second succession was
prompted by outside forces. In the wake of its modify of condition in 2002, FSJ Lighting took on board new
investors from outside. The resolution to seek a citation on the stock market led Cai Chen. to divide the two
posts he held although this separation was not obligatory. This unexpected development did not permit Cai
shusong easily to examine, assess or guide a new successor within the family. The need to assign a successor
once again arose at a time when there was no potentially proficient person available within the family. Cai
shusong thus found himself in a predicament: the alias of an incompetent virtual threatens the survival of the
company, while the conscription of a manager outside the family increases the risk of misappropriation,
especially in the deficiency of a legal system capable of settling likely conflicts.
Finally, Cai shusong chose Cai, who had worked for several years in Hong Kong and was previously
the director of a condition venture in Zhongshan. The two men had met in 2002, in the course of business debate,
and became friends. In 2002, Cai submissive from his company for personal reasons. Cai shusong then invited
him to work at FSJ Lighting. In spite of other offers from big companies, Yuan received Cai's invitation because
of their friendly relationship. Cai's professional knowledge in the sector testified to his proficiency, which was
also confirmed by Cai shusong 's direct examination in their formal and informal correlation However, just as
decadence did not assurance that Cai Chen would automatically become the successor, Yuan's professional
proficiency was not enough to convince Cai shusong to place administrative power in outside hands. Mutual
trust, the result of a close personal association, played an important role in controlling the risk of
misappropriation and allowed Cai to resolve the problem of his succession. The second succession, although
carried through outside the family is still observe persona.
Thus professional capability and personal individuality are matching. While confidence in a person's
aptitude to correctly manage the family patrimony can be recognized on the basis of indirect information such as
status, experience and professional occurrence, information on personal qualities is more difficult to
obtain.(Lee,2006) Moreover, the improbability produced by the difference in the available information is
improved when the legal system is incapable to penalize opportunistic behavior effectively. In this sense, the
trust born of personal interaction mainly determines the choice of a successor. But the importance given to
personal relationships does not mean that an industrialist will have shade reliance in his children and an absolute
doubt of strangers. Trust is a subjective judgment, but it is not resistant to reason. The criteria used by Cai
shusong. first to choose You Yuan and then Cai are of three kinds: competency, moral qualities and a assure to
act according to the family interest. Cai Chen 's only advantage in comparison with Yuan is that he had a
cherished relationship with his father since birth, while Yuan had to build a relationship with Cai shusong in
order to set up common trust. Trust, based on a long relationship, is also a sign of the lively scenery of a family
venture which can carry in people from outside the family.

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Advantages
Strengthening
Management capabilities
Professional
maneger

Innovation

Employee already
in the company

Member
Of the family

Ease of integration
Certainty abaut his
personal qualities
Loyalty

Disadvangates
Uncertainity
abaut
his
real
compeer
Uncertainity abaut loyalty and
moral values
Danger of a power struggle
Slowing of reform and innovation

Ease communication
with the founder
Table 3: Cai shusong‘s Perspective on the Choice of a Successor

Ġmplicatıons and Suggestıons
Researchers in family business area all agree that case of the FSJ Lighting Company, the survey agreed out
reveals that in Chinese family businesses, the reasons for succession, the criteria of selection of the successor and
the order of favorite amid the various candidates all match with practices in other parts of the world. In the
course of the development of their venture, the founders do not be tentative to praise functional jobs to capable
third parties who are not members of the family sphere. However, it is to be expected that the succession to the
job of C.E.O. officer will usually be the result of the projected deduction of the head of the company. Anxious to
defend his patrimony, an industrialist in China, as elsewhere, while taking into account technical ability and
management abilities, assesses above all the honesty and constancy of his potential successor. Trust, in the
widest sense of the word, is a significant factor. As a result, the capitalist prefers to designate a competent
member of his family.
It is when such a successor is not available at the time of succession that the individuality of China's case
becomes more marked; this is not allied to literary specificities, but to the institutional context. The immature
status of institutions and the desolation of traditional social organization limit the role of institutional trust in
economic co-operation. In contemporary China, trust is usually produced by personal relationships. Social
networks are brought into action in order to control the risks in the face of indecision.
The case of the FSJ Lighting Company and the opinions we have gathered show the industrialist resorting
to his network of interaction when his successor is being chosen. Depending on the degree of confidence of the
relationship, he first seeks an applicant among ―the members of his family‖ then among ―those close to him‖,
and may finally resort to ―strangers‖. The widespread description of ―zijiren‖, which includes all those deemed
dependable and division common values, makes it likely for a family business to getaway the dilemma of
succession and to develop even if there is a require of available professional managers. The survey did not make
it possible to answer all the questions arising from the case of the FSJ Lighting company. Our sample was
limited, and could not resolve how representative it is of the common of private companies, which in reality are
small in size. Moreover, the question of succession remains open. Further surveys will afford wider
understanding and perceptive of this area of business in China.

References
A. R. Lank, R. Owens, J. Martinez, H. Reidel, F. deVisscher, and M. Bruel, ―The state of family business in various
countries around the world‖, The Family Business Network Newsletter, May, pp.3-7,1994. Business Review, vol.4,
no.4, pp.161-189, 1991.
E. Stavrou, ―Succession in family businesses: exploring the effects of demographic factors on offspring intentions to take
over and take over the business‖, Journal of Small Business Management, vol.37, no.3, pp.43-61, 1999.
Habbershon, T. G. and Williams, M. (1999). ‗A resource-based framework for assessing the strategic advantages of family
firms‘. Family Business Review, 12, 1–25.
J. Yan and R. Sorenson, ―The effect of Confucian values on succession in family business‖, Family Business Review,
vol.19, no.3, pp.235-250, 2006.
Lee, J. (2006). ‗Family firm performance: further evidence‘. Family Business Review,p. 19, 103–14.

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T. T. Chua, ―Approaches to succession in East Asian business organizations‖, Family Trade and Industry Chambers of
Guangdong- China (2010). ‗Founding families control‘.
Wu, S., Levitas, E. and Priem, R. L. (2005). ‗CEO tenure and company invention under differing levels of technological
dynamism‘. Academy of Management Journal, 48, 859–73

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                <text>In order to determine the impaction of financing to corporate performance,  Guangdong Province family owned listed corporation family businesses is selected to  describe a sovereign form of economic organization throughout the world in terms  of contributions. Because of the coincidence of family business failure and the  importance of family business within national and local economies, a large percent of  family business literature is allocated to the issue of succession. In mainland China, the  family, as the basic social unit, has recently regained its importance in economic  activity. Starting from the exacting case of a family business located in Guangdong  province, this article reviews the practices that reign in the succession of the  management of companies. Following this case study, a questionnaire was drawn up  and submitted to 15 family businesses. Chinese companies can continue to endure or  not, depends on its ability to carry out bold economic reforms and to what extent the  characteristics of Chinese companies and originality play. A survey inquiry is used as  the research instrument. The results prove that psychosocial needs are more often  associated with the potential successors‘ intentions to take over family businesses than  other factors.</text>
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                <text>It has been hypothesized that the cross-linguistic influence is one of the main reasons for the difficulties learners face while learning a second language or reaching academic learning outcomes. Therefore, we decided to conduct a study and find out to what extends differences and similarities, markedness, native language transfer, avoidance, first language influences, underuse and overuse are present between Bosnian and Turkish students who study at universities where the lectures are mostly conducted in English. Two main languages taken into the consideration as L1 are Bosnian and Turkish, whereas L2 is English. The main purpose of the study is to analyze the cross-linguistic influences of Turkish and Bosnian while learning English language and to point out its importance for learning a second language. The paper itself can be used as a useful resource for the future researches done on the language subject in linguistic.</text>
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                    <text>A CASE STUDY: EFL LEARNERS’ AND WRITING TEACHERS' ATTITUDES
TOWARDS PERFORMANCE BASED PORTFOLIO IN A UNIVERSITY CONTEXT

Sera Güvenç
Toros University, Turkey
Article History:
Submitted: 10.06.2015
Accepted: 25.06.2015

Abstract
This study has been carried out to investigate the attitudes of students and writing teachers
towards the performance-based portfolio. In the study, both qualitative and quantitative
research methods have been used. Within the process of qualitative research, teacher
reflection papers have been used and interviews with the teachers and students have been
made. Within the quantitative research process, an attitude survey designed by Brooks (1999)
has been used and the student attitudes have been investigated. The participants of the study
are 89 university students and 5 writing teachers. In the light of the findings obtained from
this study, it has been concluded that the majority of the writing teachers and the interviewed
students have a positive attitude towards the performance based portfolio while the findings
from the student attitude survey displays the opposite. According to the findings from the
general attitude survey, the majority of the students show a negative attitude towards the
performance-based portfolio.
Key words: Performance Based Portfolio in Writing Classes, Teacher and Student Attitudes.

�1. Introduction
Assessment has a major role in teaching. Evaluating learners’ performances in an effective
way is as crucial as putting the methods and approaches to teaching into practice. How should
learners be assessed? This is an age old but still an important question, because experience
and research tell us that assessment impacts what is taught and learned in classrooms.
Students spend a great deal of time reviewing information, and instructors spend a great deal
of time teaching and assessing. The field of assessment has been given a special emphasis
especially in recent years when the need for a more effective assessment system has been
realized. In the past few years, there has been a shift of interest from classical assessments to
alternative assessments. In parallel with this paradigm shift, teacher and students roles have
also undergone certain changes. Today, teachers are not the sole authorities and learners are
no longer passive recipients of the language. Instead, teachers are facilitators who guide the
learners and facilitate the whole learning process and learners are active involvers that make
discoveries and develop their own strategies for their learning.The active role of the learners
in the learning process has led to an increasing popularity of the use of performance based
assessments in classroom practices. As a result of the increasing need for performance based
assessments, portfolio assessment, which is an alternative to traditional teaching, has gained
popularity. Portfolio assessment is defined as ‘a purposeful collection of student work that
shows student’s efforts, progress and achievements in more than one era’ (Paulson, Paulson
and Meyer 1991, p.61). In literature, portfolio assessment has proved to have a variety of
benefits for learners. Paulson, Paulson and Meyer (1991) states that:
An application portfolio is a visual representation of who you are as an artist, your
history as well as what you are currently doing. It is representing you when you are
not present. Part of the evaluation of a portfolio is based on the personal choices you
make when picking pieces for the portfolio. It tells the school something about your
current values; that’s why you will rarely get a school to be very specific about what
they look for in a portfolio. You should not be afraid to make choices (p. 2).
In general, the literature highlights the autonomous, authentic and performance based nature
of the portfolio assessment. Although the benefits of the portfolio assessment model have
been proved in literature, some challenges along with those benefits have also been observed.
The time consuming, difficult to monitor nature of the portfolio assessment and the issue of

�reliability can be listed as the main challenges of the portfolio assessment. Cirneanu and
Chirita (2009) point out the disadvantageous nature of the portfolios by stating that it is not
easy and quick to assess since learners reflect their creativity and originality in their works

2. Assessment: A Shift from Teacher Centered to Student Centered Learning
In the past few decades, approaches to language assessment and learning have changed with
an emphasis on a student centered and classroom based language assessment. Within this
process, language teachers undertake several roles that are significant in the assessment
process. Stoynoff (2012) highlights the need for language teachers to reflect their own
assessment practices since there is not enough research conducted on the assessment of young
learners. Andrade and Huff; et al. (2012) emphasize the key role of the student centered selfassessment by stating that student centered assessment can improve learning and motivation.
They also indicate that student centered approaches to learning offer active engagement and
self-management which are considered to be crucial to learning. Moskal (2010) puts forward
that self-assessments are indicators of learners’ motivation, satisfaction and self-efficacy.
Hancock (1994) highlights the role of self-assessment and claims that there is a need for a
new assessment initiative in education which highlights the importance of performance,
competence and self-assessments.

3. Writing Assessment
Writing is a constructivist process in which writers try to make meaning of the world by their
own experiences. This makes writing assessment complicated since more than a set of single
sentences is needed to construct meaning. Graves (1999) states, “Every study of young
writers I’ve done for the last 20 years has underestimated what they can do. In fact, we know
very little about the human potential for writing” (p.99).
The nature of writing skill is not only tough for the writers but also many teachers. Many
writing teachers feel concerned about teaching writing due to the inadequate preparation
programs, which give limited knowledge for teachers on how to teach writing. Huot (1996)
asserts that teachers have doubts about assessment practices in writing as they think the real
values of writing are not reflected. As what Hillocks (2002) suggests, writing has complicated
mental functions and they are not easy to be assessed by objective tests. He also claims that

�the formulaic nature of the objective tests apparently ignores the importance of planning,
drafting, revising and editing parts of the writing process.

4. Methods
4.1 Participants
In the study, the targeted participants were 89 students from six EFL writing classes. As
modular system is used at Toros University, those students involved in the study were at
elementary level. Both qualitative and quantitative research methods were used in this study.
A qualitative research with five writing teachers was also conducted to give support to the
findings of the study. Data from the teachers were added with the belief that it would enrich
the conclusions drawn from the study. The ages of the students ranged between 19 and 21.
There are six EFL writing classes at Toros University. The teacher participants were the
teachers of these six EFL writing classes
4.2 Data Collection Tools
Both qualitative and quantitative research designs were used in the study to investigate the
attitudes of students towards the use of portfolio in EFL writing classes. In the process of
quantitative research, a portfolio attitude survey that was designed by Brooks (1999) was
applied to six EFL writing classes with 89 students. The original attitude survey was not used
in the study. Instead, the researcher adopted the original attitude survey. The adopted version
of the attitude survey was applied as a post study at the end of the module. Ten questions were
asked in the survey and a five point Likert attitude scale was used. In the process of
qualitative research, two different interviews were conducted to investigate the attitudes of
students and teachers towards the use of portfolio. One was conducted with the students and
the other was with the teachers. The interviews were also conducted as a post study at the end
of the module (8 weeks). The interviews were semi- structured and open-ended questions
were asked. In the interview for students, 5 questions were asked whereas in the interview for
teachers, 8 questions were asked. Apart from the interviews, as a part of the qualitative
research, reflection papers were collected from five writing teachers. Before the
implementation of the study, 5 writing teachers had been asked to record their observations
over a span of eight weeks (a module) on those reflection papers. Accordingly, the data from
the reflection papers were also gathered.

�4.3 Data Analysis
The data obtained from the performance based portfolio attitude survey was analyzed by
using SPSS. The data from the survey was interpreted using a five point rating scale from
“strongly agree”, “agree”, “don’t know”, “disagree” and to “strongly disagree”. The
percentages, frequencies and related statistical data were obtained through SPSS. For the
analysis of the reflection papers and the interviews, categorization was made to conduct
content analysis.
5. Findings and Discussion
5.1 Evaluation of the Findings from Teacher Reflection Papers and the Teacher
Interview
In the light of the data received from the teacher reflection papers, it can be concluded that all
the writing teachers teaching in six EFL writing classes believe that students have a positive
attitude towards the use of portfolio assessment. From the comments they made on the
reflection papers, it is easy to observe that their personal comments as teachers of writing skill
are positive, too. Similarly, in the teacher interviews, their comments were positive and they
all reported in the interviews that the students benefit from the use of portfolio throughout the
portfolio keeping process.
We may also conclude that portfolio keeping process helps the students learn about their
mistakes. Students’ learning out of their mistakes by regular feedback is also reinforced by the
teacher interviews and reflection papers. They also reinforced that portfolio keeping process
helps the students monitor and keep track of their own progress. Moreover, it became clear
that the students feel motivated towards learning when they see their own progress. This
conclusion is based on the data gathered from the reflection papers and the interviews. The
teachers put forward that the students feel motivated, as the whole process is encouraging.
Although the teachers find the process as a whole useful for the students and have a positive
attitude regarding this, in both the reflection papers and the interviews, they reported the same
problems. They articulated that writing the papers over and over is an extra burden for the
students in the modular system, which is also difficult to adapt. They think that the students
feel lost and overwhelmed in the process. Among the other problems that the teachers
identifies throughout the process are boring and long lasting nature of the process, overload of
work, the students’ tendency to lose their drafts and their unwillingness to write each time.
Additionally, when asked about the problems related to the process both in the interview and

�reflection papers, the teachers claimed that there were some students who seemed really
demotivated and lost in the process. They suggested that these students were especially the
ones who weren’t able to keep the track of their own progress.
5.2 Evaluation of the Findings from the Student Interview and the Student Attitude
Survey
In the light of the data obtained from the student interviews, it might be concluded that the
students have a positive attitude towards the use of portfolio as an assessment as in the
findings of Yang (2003). All the students reported that the portfolio keeping helped them
learn about their weaknesses and strengths. Additionally, the majority of the students
articulated that they felt motivated in the process. They claimed that once they realized they
could succeed, they felt more motivated and tried to write better with fewer mistakes each
time. They added that they felt more responsible when they were actively involved in the
process. It can also be revealed from the data that all of the students find the process
objective. They suggested that there is a standard, equal and just system for each student and
the teachers do grading objectively through standard evaluation criteria. However, the results
from the student survey showed that the students in general do not believe in the objectivity of
the portfolio assessment. Similarly, although both the teacher and student interviewees
claimed that the portfolio assessment helped the students learn about their mistakes and
strengths and that the students felt motivated throughout the process, the survey displayed the
opposite. Table 1 mirrors the percentages of student responses to student survey:
Table 1. Student Responses to Attitude Survey
SD

DA

DK

A

SA

F%

F%

F%

F%

F%

Q1.

48.3

12.4

3.4

32.6

3.4

Q2.

41.6

23.6

6.7

21.3

6.7

Q3.

39.3

11.2

14.6

15.7

19.1

Q4.

40.4

15.7

18.0

16.9

9.0

Q5.

38.2

13.5

13.5

24.7

10.1

ITEM

�Q6.

44.8

20.7

10.3

13.8

10.3

Q7.

37.9

17.2

12.6

18.4

13.8

Q8.

28.7

17.2

21.8

16.1

16.1

Q9.

44.8

14.9

11.5

18.4

10.3

Q10.

46.0

16.1

8.0

25.3

4.6

As represented in Table 1, we received variety of answers for each question. The item "
strongly disagree" has the biggest percentage in each question which reveals a disfavor by the
majority of students for being marked on portfolio. ( Q1 48.3, Q2 41.6, Q3 39.3, Q4 40.4, Q5
38.2, Q6 44.8, Q7 37.9, Q8 28.7, Q9 44.8, Q 10 46.0)
6. Conclusion
In the light of all the data gathered for this study, it is easy to conclude that the student
attitude survey contradicts with the other findings such as teacher reflection papers, student
and teacher interviews. Although the writing teachers had a positive observation about the
student attitudes, the student survey revealed the opposite. Instead, it revealed a disfavor by
the majority of the students. The reason for the attitudes of the students in the interviews to be
positive might be the limited participants that involved in the interviews since the study
revealed the opposite findings when more participants were included. Interestingly, the
majority of the writing teachers claimed about a positive overall student attitude in both the
reflection papers and the teacher interviews. On the other hand, they reported some problems
related to the portfolio keeping process. However, they put forward that these problems were
related to only some students and some situations. The problems the teachers reported in the
reflection papers and the findings from the attitude survey showed similarity only in the way
that the students found the process time consuming. More interestingly, the students as well as
the teachers reported in the interviews that they found the process objective. However, the
results from the survey showed that the students in general do not believe in the objectivity of
the portfolio assessment. Similarly, although both the teacher and student interviewees
claimed that the portfolio assessment helped the students learn about their mistakes and
strengths and that the students felt motivated throughout the process, the survey displayed the
opposite. Furthermore, although the students reported some changes in their attitudes related

�to the portfolio keeping, the results from the survey revealed that the majority of the students
did not have any attitude changes. Lastly, the student attitude survey results contracted with
the student interviews in that the student interviewees reported they made more effort when
they learnt about their mistakes and received regular feedback from their teachers.

�References
Andrade, H., Huff, K., &amp; Brooke, G. (2012). Assessing Learning. Students at the Center:
Teaching and Learning in the Era of the Common Core. Boston, MA: JFF.
Brooks, L. A. (1999). Performance-based Assessment. Unpublished doctoral dissertation
University of Toronto.
Brooks, L.A. (1999). Adult ESL student attitudes towards Performance - based assessment.
Published MA thesis: University of Toronto.
Cirneanu, N &amp;Chırıta, M &amp; Cirneanu, A (2009). Portfolio- learners’ performance
complementary assessment instrument. University of Bucharest, 14 (2), 25-29.
Hancock,

C.R.

(1994).

Alternative

assessment

and

second-language

study. ERIC

Digest [Online]: http://www.eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=E
D376695
Hillocks, G. (2002). The testing trap: How state writing assessments control learning.
Teachers College Press.
Huot, B. (1996). Toward a new theory of writing assessment. College composition and
communication, 47, 549-566.
Moskal, B. M. (2010). Self-assessments: what are their valid uses? Academy of Management
Learning &amp; Education, 9(2), 314-320.
Paulson, F., P., &amp; Meyer, C. (1991). What makes a portfolio a portfolio? Educational
Leadership, 48 (5), 60-63

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                    <text>A CFD-BASED PROCEDURE FOR SIMULATION OF WIND FLOWS IN
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Muris Torlak
University of Sarajevo, Sarajevo, Bosnia and Herzegovina
torlak@mef.unsa.ba
Keywords:Wind energy; Simulation; Complex terrains; Computational Fluid Dynamics (CFD).
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A method for simulation of wind flows, which is based on computational fluid dynamics (CFD)
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                    <text>A COGNITIVE PROCESS IN SECOND LANGUAGE
ACQUISITION THROUGH SPEECH ERRORS ANALYSES
Azamat Akbarov
Abstract: Speech accidents can also be evaluated by some psychological constraints as some of
the interfering effects of the producing some sounds may cause slip of tongue in the
codingencoding
process. Such an error is the result of the transposing of initial sounds of two words;
what's more, spoonerism as a linguistic deviation refers to the speech errors of L2 learners while
it
can also be related to the ones of native speakers. Especially errors in the verbal production of
the
L2 learners stem from some slips of tongue, which hinder the intended message as a result of
some
psychological conditions, and sometimes they may convey unintended humorous meaning codes.
Spoonerisms of the L2 learners are tried to be explained by a psycholinguistics perspective. In
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                <text>Speech accidents can also be evaluated by some psychological constraints as some of  the interfering effects of the producing some sounds may cause slip of tongue in the codingencoding  process. Such an error is the result of the transposing of initial sounds of two words;  what's more, spoonerism as a linguistic deviation refers to the speech errors of L2 learners while it  can also be related to the ones of native speakers. Especially errors in the verbal production of the  L2 learners stem from some slips of tongue, which hinder the intended message as a result of some  psychological conditions, and sometimes they may convey unintended humorous meaning codes.  Spoonerisms of the L2 learners are tried to be explained by a psycholinguistics perspective. In this  context, the linguistic conditions that sanction the slips of tongue will be explained through  cognitive processes.</text>
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                    <text>A Comparative Analysis of Cohesive Conjunctions Use in the Weather Forecast of Native
and Non-Native Reporter
Hanieh Davatgari Asl &amp; Javad Mehri Shendi
Islamic Azad University/Shabestar, Iran
ABSTRACT
This study analyzes 2 types of texts which has been taken in one accidental day one from weather forecast news of
BBC channel(reporting by native speaker of English), and another from NHK TV(reporting by non-native speaker
of English).The Cohesive devices (reference, conjunctions, substitutions /ellipsis, lexical cohesions) were identified
in both texts and then conjunctions were chose from 2 texts to compare with each other from 2 points of view:1)type
of cohesive conjunctions which are used in two texts and 2)frequency of them. Findings of the study indicated
differential uses of cohesive conjunctions in 2 texts and more uses of some cohesive conjunctions in non-native
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                    <text>Journal of Economic and Social Studies

EDITORIAL
A Comparative Analysis of Current Economic Development
in the Balkan Countries
Okyay UCAN

Faculty of Economics,
Nigde University, Turkey,
okyayu@hotmail.com

Fatih CELEBIOGLU

Faculty of Economics
Dumlupinar University, Turkey
fcelebioglu@hotmail.com

Welcome to the Special Issue of Journal of Economic and Social Studies (JECOSS).
While JECOSS aims to embody interdisciplinary areas such as economics, business
administration, public administration, political studies, international relations, labor
economics and industrial relations, econometrics, sociology and psychology, this
Special Issue focuses on contemporary economic issues in the Balkans and is titled as
"A Comparative Analysis of Current Economic Development in the Balkan
Countries"..
The Balkan Peninsula (South Eastern Europe) is an important area where both
important historical and political events are taken place for the centuries. It has also
recently experienced an unprecedented transformation. Over the past two decades,
the Balkan Countries have gone through very important economic, social and
political changes. Some former socialist countries (Bulgaria-2007, Slovenia-2004 and
Romania-2007) and Greece (1981) have become full members of the EU. Some
other Balkan countries (Serbia, Montenegro, Croatia, Bosnia-Herzegovina, Kosovo
and Macedonia) have experienced fierce political conflicts which ended up with the
wars in the region in 1990s. Following the turmoil, these countries have started to
struggle for economic, social and political reconstruction process. In the war and
during economic and politicaltransformation, many of the Balkan countries had
economically declined. Their welfare levels had gone down.

5

�Okyay UCAN &amp; Fatih CELEBIOGLU

These countries have still important problems in economic area, although they have
slowly been witnessing political stabilization in the recent years.
This special issue of Journal of Economic and Social Studies concentrates on recent
economic developments in the Balkan States and provides a basis for shaping the
future direction for sustainable economic policies in the region. In this regard, taken
a comparative analysis approach, the special issue tries to collect anumber of the
qualified studies about the Balkan economies, to make multi-dimensional
predictions/projections
about economic future of the Balkan Countries and to encourage debate on various
approaches related to development strategies for the region. We bring together the
original contributions utilizing the contemporary methodology and data. Both
conceptual and empirical papers are welcomed. Papers that provide intuitive
contemplations of data that leads to be extracted policy implications for both
planners of the region and future researchers are given priority.
The Special Issue includes the articles on some important subjects (as
Competitiveness Factors; Comparative Analysis for Banking Sector; Insurance
Market Development; Gender Responsive Budgeting as Smart Economics; The
Impact of the Global Financial Crisis on the Banking Sector; The Affecting
Channels of the Global Crisis; Social Sustainability; Roles of Investment and
Innovation in Business; Monetary Policy Transmission; Costs and Benefits of the
EU Enlargement; Evaluation of Financial Performance of Banking Sector) for the
Balkan Countries.
Vladimir Šimić and Lena Malešević-Perović investigate monetary policy transmission
in the Balkans in the 21st century. In order to analyse the reaction of output and
prices to a shock in monetary policy (defined as an increase in the interest rate) this
study employs structural vector autoregression approach.
Haris Kurtagić and Elif Nuroglu comparatively investigate costs and benefits of the
EU enlargement on the EU and see countries. Taking into consideration the costs of
enlargement, the paper examines the effects of enlargement on trade flows, and its
significance on the development of SEEC’s. It also tries to see the impact of
enlargement on the well-being of SEE countries. Moreover, it offers a solution for
the South-east European countries which is the creation of the Balkan Union.
Nađa Dreca makes a comparative analysis of the financial performance of the
banking sector in some ex-Yu countries: Bosnia and Herzegovina, Croatia, Slovenia
and Serbia for period from 2005 to 2010.this paper show that banking system of
6

Journal of Economic and Social Studies

�A Comparative Analysis of Current Economic Developments in the Balkan Countries

these countries suffers from problems in the banking sector, largely influenced by its
huge debt to IMF, political situation, financial crisis, internal situation and other
political factors.
In the paper of Başak Gül AKTAKAS, Cengiz AYTUN and Cemil Serhat AKIN,
business cycles is analyzed for 1971-2009 period by using the yearly data in Turkey
and Greece and it has been dealt with the effects of investment and innovation on
cyclical fluctuation. In the paper which growth rates have been discussed, ordinary
least square estimation method has been used. The paper has examined the effect of
innovation on investment and income.
Azra Bičo and Mehmed Ganić analyze the banking sector's performance of the two
former Yugoslavian republics, Slovenia and Bosnia and Herzegovina. This paper is
the first study examining the efficiency of banking sector in two countries.
The article of Nikola Dacev presents an insurance market research of the markets in
several Balkan countries that were part of former Yugoslavia and are still not
members of EU. Being categorized as developing countries, they have far lower
development degree in comparison with the European Insurance Federation member
countries.
Other article of Mehmed Ganic is about the impact of the global financial crisis on
the banking sector of Western Balkans. The paper examines the extent and impact of
the global financial crises on position of the banking sector of Western Balkans
covering both pre-crisis and crisis period as well as to provide an explanation for
these trends.
Merima AVDAGIĆ and Faruk HUJIĆ give a comparative analysis of two different
frameworks for inclusion of gender in fiscal economics through gender responsive
budgeting (GRB) initiatives that took place over one decade - from 2000 till 2010 in
two former Yugoslavian republics: Bosnia and Herzegovina (BiH) and Republic of
Macedonia (Macedonia).
The article that belongs to Alica Pandzo, Kemal Taljanovic and Selma Jahic explores
the impact measurement practices of microcredit organizations in Bosnia and
Herzegovina and their use of information systems in this process. They draw on the
latest trends of using shared measurement systems for impact monitoring, to point
out the potential of using such systems to achieve sustainable impact on wider social
issues in Bosnia and Herzegovina.

7

�Okyay UCAN &amp; Fatih CELEBIOGLU

Kazım Develioğlu and Kemal KANTARCI aim to examine competitive factors in
the Balkan countries to develop a road map for investors. To do this, they used
World Economic Forum’s “Global Competitiveness Index” to analyze the case of the
Balkan countries as a region to cluster and compare them based on Global
competitiveness factors. Analysis results pointed out those Balkan countries were
clustered in two groups and scored lower or medium level on almost all competitive
factors as the region. Based on these findings, authors suggested various strategic
recommendations at micro and macro level.
Ali Şen and Hüseyin Altay search the channels of contagion in the global crisis in
Balkan countries. According to their empirical findings obtaining from the panel
regression results, until the global crisis, the external variables significantly promoted
the abilities of their growth. However, the contributions of external variables on
GDP growth rate reduced sharply with the global crisis.
We hope that this Special Issue will be a reference paper for researchers that want to
search on the region. Besides, we want to thank Assoc. Prof. Dr. TeomanDuman
(editor of JECOSS and Vice Rector of International Burch University), Mersid
POTURAK (editorial assistant of JECOSS), other workers of the University and
JECOSS, all referees and all authors of the Special Issue, because of their valuable
contributions.

8

Journal of Economic and Social Studies

�</text>
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Fatih , Çelebioğlu</text>
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                <text>Welcome to the Special Issue of Journal of Economic and Social Studies (JECOSS). While JECOSS aims to embody interdisciplinary areas such as economics, business administration, public administration, political studies, international relations, labor economics and industrial relations, econometrics, sociology and psychology, this Special Issue focuses on contemporary economic issues in the Balkans and is titled as "A Comparative Analysis of Current Economic Development in the Balkan Countries"..  The Balkan Peninsula (South Eastern Europe) is an important area where both important historical and political events are taken place for the centuries. It has also recently experienced an unprecedented transformation. Over the past two decades, the Balkan Countries have gone through very important economic, social and political changes. Some former socialist countries (Bulgaria-2007, Slovenia-2004 and Romania-2007) and Greece (1981) have become full members of the EU. Some other Balkan countries (Serbia, Montenegro, Croatia, Bosnia-Herzegovina, Kosovo and Macedonia) have experienced fierce political conflicts which ended up with the wars in the region in 1990s. Following the turmoil, these countries have started to struggle for economic, social and political reconstruction process. In the war and during economic and politicaltransformation, many of the Balkan countries had economically declined. Their welfare levels had gone down.</text>
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                    <text>A Comparative Study: Literature Use of ELT Teachers with an ELT Background and
Those with a Literature Background in Their Reading Classes
Harun Baştuğ &amp; Ahmet Özkan
International Burch University/ Sarajevo, Bosnia and Herzegovina
Key words: teachers’ perceptions, curriculum, ELT, reading classes, literature use
ABSTRACT
This study was conducted to determine whether English language teachers’ perceptions, attitudes and practices
about the use of literature depending on their educational background, ELT or Literature, vary during their teaching
practices in reading classes. Several curriculums of English Language Teaching (ELT) and English Language and
Literature Departments of some private and public universities at undergraduate level have been compared to see to
what degree they differ in their curriculum; the percentage of literature and related courses among these programs.
And to what extent these differences in undergraduate programs lead to different practices in reading classes.The
study also aimed to reveal the advantages and disadvantages of incorporating literature into ELT from teachers’
perspectives depending on their educational background. The study was conducted with 120 preparatory class
instructors working in private and public universities in Istanbul. The data were collected through a questionnaire
and were evaluated on SPSS (Statistical Package for the Social Sciences). The findings have revealed that teachers,
whose language practices or experiences about teaching come from different educational backgrounds, tend to take a
different approach to using literature in their reading classes. The findings also have revealed that teachers with a
literature background believed in the benefits of using literature and literary works on improving the overall
language proficiency, improving reading skills, contributing to vocabulary development during their reading classes.
On the other hand, the findings have revealed that teachers with an ELT background mostly did not believe in the
necessity of using literature as part of their reading classes. And those with an ELT background who believed in the
necessity of using literature in their reading classes did not see themselves competent and did not feel confident in
using literature.

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          <element elementId="94">
            <name>Abstract</name>
            <description>A summary of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="14797">
                <text>Key words: teachers’ perceptions, curriculum, ELT, reading classes, literature use  ABSTRACT  This study was conducted to determine whether English language teachers’ perceptions, attitudes and practices about the use of literature depending on their educational background, ELT or Literature, vary during their teaching practices in reading classes. Several curriculums of English Language Teaching (ELT) and English Language and Literature Departments of some private and public universities at undergraduate level have been compared to see to what degree they differ in their curriculum; the percentage of literature and related courses among these programs. And to what extent these differences in undergraduate programs lead to different practices in reading classes.The study also aimed to reveal the advantages and disadvantages of incorporating literature into ELT from teachers’ perspectives depending on their educational background. The study was conducted with 120 preparatory class instructors working in private and public universities in Istanbul. The data were collected through a questionnaire and were evaluated on SPSS (Statistical Package for the Social Sciences). The findings have revealed that teachers, whose language practices or experiences about teaching come from different educational backgrounds, tend to take a different approach to using literature in their reading classes. The findings also have revealed that teachers with a literature background believed in the benefits of using literature and literary works on improving the overall language proficiency, improving reading skills, contributing to vocabulary development during their reading classes. On the other hand, the findings have revealed that teachers with an ELT background mostly did not believe in the necessity of using literature as part of their reading classes. And those with an ELT background who believed in the necessity of using literature in their reading classes did not see themselves competent and did not feel confident in using literature.</text>
              </elementText>
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          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="14798">
                <text>IBU Publishing</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14799">
                <text>2013-05-03</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="97">
            <name>Keywords</name>
            <description>Keywords.</description>
            <elementTextContainer>
              <elementText elementTextId="14800">
                <text>Article
PeerReviewed</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
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  </item>
</itemContainer>
