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                    <text>COLLEGE STUDENTS’ FIELDWORK IN THE NATIVE-AMERICAN
RESERVATION
Article History:
Submitted: 10.06.2015
Accepted: 08.08.2015

Abstract: This is the narrative of the fieldwork conducted by the Global Citizenship Studies
Department at Seisen University. The fieldwork in the Native-Americans reservation was
started in 2008 in Colville in the State of Washington. Since 2008, we have sent average of 10
students every year for 7 years. The aims of this fieldwork are:
1) to understand history, culture and life of the Native-Americans
2) to learn the importance of symbiotic relation between people and the nature
3) to acquire English skills through communicating with local people
Keywords: Native-American Reservation, multi-cultural understanding, service learning

�I. INTRODUCTION
Seisen University is a women’s college established by Catholic nuns from Spain in 1950.
The name of the department I belong to is Global Citizenship Studies Department and probably
the only department that has this name in the world. I would like to introduce one of the
fieldworks that our department is conducting.

Before I start elaborating on the fieldwork, let me briefly explain the department and its
curriculum. The department was established in 2000 with the aim to foster the women who can
contribute to global society with global perspective. Our motto is “Think globally, act locally.”
This is the structure of our curriculum. At the bottom as you can see, first things students
are expected to gain in their first year classes are basic knowledge, fundamental learning skills,
and communication skills.
In the second year, they start taking classes in the three major areas, namely, Social
Sciences and Humanities, Global Communication and Fieldwork. In the area of Social
Sciences and Humanities, students study, for example, history, sociology, economics, politics,
culture, religion and so on. In the area of Global Communication, they learn not only English
and other foreign languages but also cross-cultural communication, interpretation, translation,
presentation skills and so on. And in the Fieldwork, students are expected to see, find out and
feel at first-hand what they learned in the Social Sciences and Humanities and Global
Communication areas.
In the third year they decide the research theme and survey the literature and make

�research for the theme. And finally in the fourth year, they complete their thesis and make
presentation based on the thesis.
I hope the explanation made it clear where the fieldworks are placed in our curriculum.
Two overseas fieldworks are usually offered in addition to the fieldworks in the United States
and England and two within the country every year. So far we have sent our students to India,
Indonesia, the Philippines, Nepal, Bhutan, Malawi, the USA, England, New Zealand, Korea,
Taiwan, and we will start a new program in Malaysia this summer. We have our domestic
fieldworks in Okinawa, farming area in Ibaraki, the forestry area in the central part of Japan.
All these fieldworks are aiming at researching the specific area and understanding its
culture. The purpose of these fieldworks is far from that of the sightseeing tours. Before they
actually participate in the fieldwork, the students study about the host country receiving the
guidance of the professor who has experience living in the area and has a strong network in the
community. The people from the host country are often invited as resource persons so that our
students could gain as much information as possible before they leave for the fieldwork site.
II. THE FIELDWORK IN THE NATIVE-AMERICAN RESERVATION
The fieldwork in the Native-Americans reservation was started in 2008 in Colville in the
State of Washington.Since 2008, we have sent average of 10 students every year for 7 years.
The aims of this fieldwork are:
1) to understand history, culture and life of the Native-Americans
2) to learn the importance of symbiotic relation between people and the nature
3) to acquire English skills through communicating with local people
1. The site of the fieldwork
According to the national census in 2010, the population of the United States is approximately
308,750,000 out of which 0.9 % is Native Americans. That is about 3,000,000. There are 566
reservations acknowledged throughout the country. 229 are in Alaska and the rest of 337 are
scattered in 33 states. The American government approves of each tribe’s right of
self-government.
Colville reservation is located 115 kilometers (71 miles) north of Spokane, Washington. It
covers the southeastern part of Okanogan County, the southern half of Ferry County and the
southern tip of Stevens County. The population is about 8,700 which consists of 12 different
tribes. Their native language is Salish, however, there are less than 100 people who can use the
language.

�In order to enter the reservation, the ferry boat is the only way and that is why the area is
called Ferry County. The ferry boat can accommodate 12 cars at a time and runs from 6:45 in
the morning to 9:30 in the evening free of charge. There are no street lights or traffic signal. As
you can easily imagine, you don’t have Wi-Fi access, either. There is only one small gas station
and a tiny supermarket.
The natural environment is just wonderful. They don’t have any kind of pollution. There
are lots of different kinds of wild animals. You can find many beaver dams in the Twin Lakes
and you can see ospreys flying high above the sky and diving in the lake to catch fish. Deer
come very close to where people live and wild turkeys march in line. If you are lucky, you will
see a moose and if you are unlucky you will meet a skunk. We should never leave food out in
the house because bears would come in to get it. You hear them roar at night and you may run
into them. The reservation is just like a safari park.

�Our students appreciate the beautiful nature. They enjoy canoeing and swimming in the lake
and meeting the various wild animals. Rick, one of the Native-American rangers in the
reservation told us the ecology of the wildlife. He told us that animals do not attack us unless
we do some harm to them and that the Native Americans do not catch animals more than they
need. In the reservation, one has to have an ID as a Native-American to shoot animals or catch
fish.
2. The History of the Native-Americans
It may be easy to associate Native-Americans with Pocahontas in Walt Disney’s
animation. They have dark skin and dark braided hair wearing leather clothes and ride their
horses very well. However, the Native-Americans we met in the reservation are not at all like
them. Blue jeans and T-shirt is the most typical outfit. They live in a common house, drive a car
and cook whatever other Americans eat other than authentic food such as wild deer meat stew,
wild huckleberry jam, and fried bread.

�However, we should not forget the history of the Native-Americans. We take our
students to three museums nearby to acquire general idea of the reservation and tribes. They
look around the exhibits and ask the curators questions about history, lifestyle, culture, and art
of the tribes. These pieces of knowledge help the students gather information through hands-on
experience exchanging with local people.
It is a very famous story that Columbus left Spain in 1492 bound for Japan sailing the
Atlantic Ocean and he ended up landing on the United States. He believed it was India and
therefore called the native people Indians. After Columbus, for 400 years, many Europeans
came and repeated the brutal act and also they brought them such diseases as smallpox, the
measles and tuberculosis. The Native American population decreased drastically. In addition,
alcohol and guns had undesirable effects to the large extent the life of the Native-Americans.
In 1830, the American government decided to set forth administrative policy to assimilate
the Native-Americans into mainstream of the American society. They had to change their
names, religion, language and way of life. They were told to change their hunting life to
agricultural life and driven to the unproductive land. Children were sent to Indian schools many
of which had dormitories so that they were forced to live apart from their parents.
Our students learned the Native-Americans’ regrettable history, traditions and culture

�and at the same time the problems they are facing: poverty, unemployment, lack of education,
alcohol and drug dependence, destruction of family and so on. They try to find the solutions to
these problems. They become aware of the link between what they learned in the classroom
and what they actually see and feel through their experience outside of the classroom.
3. Ihchelium School and More
Students spend most of the time with children and students at Inchelium School in the
reservation. Ms. Denise Seeley, the teacher who teaches the 5th graders, really likes the idea of
this cultural exchange program and she is very cooperative. Our students and the 5th graders
exchange letters and emails prior to their visit and they introduce themselves with each other so
that they feel familiar when they meet. When they visit the class, they answer whatever
questions the Inchelium students have and help them do the assignment. They also play games
together.

Inchelium School has always been ranked in the worst 40 in the States in terms of academic
standard and the very worst among 500 schools in the State of Washington. The children are
not very good at writing and even the 5th graders could not write more than 5 lines. However,
those who had our students in class and spent quite a while with wrote beautiful essays. Let me
share with you some of them.

��As you can see, they have so much to write about and willing to write. When children have
some feelings and emotions, they want to express them. They enjoy changing font and giving
a designed title. Ms. Denise Seeley commented that these essays seem to be love letters from
Inchelium children to Seisen girls.
Not only in composition class but in math class, too, there was a big change. Their grades
in math jumped up only in this class among all the 12 classes in Inchelium School. Again Ms.
Seeley said she did not do anything special but that each child came to have self-respect and
became aware that it is importance to be considerate to each other. The change of behavior in
their everyday life and the change of attitude toward study had a great influence on their

�grades.
A boy who had to go to the principal’s office 45 times a year as punishment for doing
something wrong went there only 5 times this year. Another boy was very violent and
sometimes Ms. Seeley had to evacuate all other students out of the classroom, but after
experiencing this exchange program, he never caused a single problem.
These changes were such remarkable phenomena that those teachers who were reluctant to
invite our students to their classes had to change their mind. They were afraid of running out
of time to teach composition or math if these Japanese college students come and the class will
be doing something extra other than the regular curriculum.
The older students have such questions as what young people are most interested in, what are
the most popular fashion, music, and cartoon. They play basketball and cook typical dishes of
their own culture for each other. Inchelium School is kind enough to let our students have
lunch with the students in the cafeteria. They usually serve salad, bread, milk, and meat, fish,
pasta, and so on. It is not a fancy food but children could have as much as they want. Some
parents with alcohol or drug dependence do not cook for their children and so the lunch they
have at school could be important nourishing food for them.
Outside of Inchelium School, the community holds friendship pow wow, a kind of prayer
meeting while we are there. The Native Americans dance, sing, and play the drums in their
native costumes and our students also dance and sing in yukata, a kind of kimono. They show
how to dance with each other. Other than the pow wow, we had chances to share a very good
time with local people at family night out and parties held by church. Our students showed and
told how to do folding paper and let the children try on Yukata.

�Recently only a few people attended pow wow and family night out, and people don’t get
together and spend time together, however, the pow wow and family night out held while our
students were there became the biggest ones in the past.
4. Impacts of the Fieldwork on the Native-American Reservation
What our students brought to the Native-Americans may be only a fragment of our culture and
not a common culture shared by many Japanese.
It could be very personal, however, we could say that the impact that they made on the
community was quite huge. Very few non-Native-Americans, if any, enter the reservation and
needless to say, there are hardly any foreigners’ visits there. The small children always gathered
around our students and some high school students came to see us every night at our lodge. The
adults extended hospitality to us to offer places and food for our cultural exchange in spite of
the fact that they live in poverty. It seems as if we made a big ventilation hole in the society for
a wind of change to go through.
The children from the very beginning were so curious and came closer to us, talked to us and
played with us without any hesitation, while adults were cautiously stood by without showing
any emotion at first. However, once they realized that we were harmless and doing our best to
communicate with them because we really wanted to know about them and be friends with
them, they started asking so many questions and extended hospitality to us.
We often heard the words to express their gratitude by adults by saying that our visits to the
reservation reminded them of importance to protect their identity and strengthen the solidarity

�of the tribe. They also helped the people there make a step forward to know that there is a world
different from their own.
Our students noticed that they could change the world around them, and they became more
eager to learn about what they don’t know. I discussed the impact of the fieldwork on the
Native Americans from the perspective of service learning. We also conducted questionnaire
on the impact of the fieldwork on Seisen students and my colleague, Kathy wrote about the
findings. Of course our students learned so much through this fieldwork and we found the
comments of our students very interesting and inspiring.
III. CONCLUSION
There is one thing that we have to keep in mind about conducting fieldwork in Colville
because of its uniqueness. As it was mentioned above, thisreservation is closed to non NativeAmericans and therefore the people there did not open their mind at first. But once they opened
their heart to us, it seems that they had complete trust in us. Most people there have given up
establishing long-lasting relationship with outsiders and therefore we should keep our program
to visit them regularly in order to sustain and strengthen our bond. Especially we should not
disappoint the children who are expecting Seisen students to come and visit them every
summer. The 4th graders are so anxious to become 5th graders because they can have our
students in their class. It is our hope that this fieldwork will be of any contribution to make the
community a better place to live.

�Lastly two episodes will be introduced before I finish my presentation. There is one
Native-American college student who has been assisting our fieldwork. His name is Neil. He is
always wearing a cap with “Native Pride” on. He was studying information technology at a
university in Texas. Few young people in this reservation go to university since the academic
level is extremely low, most of the families cannot afford it, and they cannot get accustomed to
a new environment because the life in the reservation is very different from the life elsewhere.
He is a graduate from Inchelium School and young children seem to respect him and envy him.
He said he is proud to be a Native-American and his plan was to become a teacher at Inchelium
School after graduating from college.
In the spring of 2009, Neil came to Tokyo. He was staying with our students’ families and
faculty members. While he was supporting our fieldwork, he became more and more interested
in Japan and he chose this country for his first travel overseas.

He came back again in 2011 for the second time. He changed his major to TESOL and now he
is planning to teach English in Japan. Nobody was expecting this. It is sure that the impact of
this young man as a role model on the children in the reservation is great and many of them will
be determined to go to college and choose to visit Japan as the first destination of their overseas
travel. In fact, lots of boys and girls were saying that they want to go to Japan.
We met a boy when we were visiting Pascal Sherman Indian School which is located in
the other end of the reservation in March this year. He used to go to Inchelium School a few
years ago and when he found us he came up to us and took out a wrinkled piece of paper from
his pocket and showed it to us. On the paper were some expressions in Japanese he learned
from our students when he was in the 5th grade. Since he never knew that we were visiting his

�school that day, it is sure that he carries the piece of paper all the time.
Finally let me introduce the words by Margaret Mead, a famous American anthropologist.
It is not exaggeration to say that her words literally mean what this fieldwork is aiming at:
“Never doubt that a small highly committed group of individuals can change the world:
indeed it is the only thing that ever has.”

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                    <text>IZVORNI NAUČNI RAD

Colliding Effects of Freedom of Access to Information and
Personal Data Protection
Efekti kolizije između slobode pristupa informacijama i zaštite
ličnih podataka
Mr.sci. Jasminka Dzumhur
The Institution of Human Rights Ombudsman of Bosnia and Herzegovina
e-mail: jdzumhur@ombudsmen.gov.ba
Abstract: Significant efforts were taken in BiH in the
adoption of legislation guarantying the rule of law and
human rights. In the framework of this activity the Law on
Freedom of Access to Information and the Law on Personal
Data Protection were adopted. Unfortunately, practice in
some cases shows present of conflict in implementation of
those two laws. The most recent example is the case in
which the Personal Data Protection Agency of Bosnia and
Herzegovina conducted the administrative proceedings
against the Prosecutor’s Office and the Court of Bosnia and
Herzegovina for handling of personal data of accused and
convicted persons at their official web-sites. As a result of
these proceedings, The Personal Data Protection Agency
adopted a decision warning the Prosecutor’s Office and the
Court of BiH to refrain from such illegal complainant’s
data handling and asking them to block personal data of
all the persons comprised in the indictments and court
decisions posted on its official web-site. This paper analyzes
the consequences of the action of the Agency for Protection
of Personal Data from perspective of international human
rights standards and international jurisprudence and its
impact on the justice, rule of law and human rights in the
judicial sector.

Centar za društvena istraživanja | Godina 2 | Broj1

Keywords: free access to information,
protection of personal data, public
interest, test of public interest,
prosecutor office, court.
JEL Classification: K19, K33, K40
http://dx.doi.org/
10.14706/DO15217
Article History
Submitted: 06.01.2015.
Resubmited: 26.01.2015.
Accepted: 30.01.2015.

157

�Mr.sci. Jasminka Dzumhur

Sažetak: U BiH su učinjeni značajni napori u usvajanju
zakona kojim se osigurava vladavina prava i ljudska prava.
U okviru ove aktivnosti usvojen je Zakon o slobodi pristupa
informacijama i Zakon o zaštiti ličnih podataka. Nažalost,
praksa u nekim slučajevima pokazuje postojanje sukoba u
primjeni ova dva zakona. Najnoviji primjer je slučaj u kojem
je Agencija za zaštitu osobnih podataka u Bosni i Hercegovini
sprovela upravni postupak protiv Tužilaštva i Suda Bosne i
Hercegovine vezano za upravljanje osobnim podacima
optuženih i osuđenih osoba na svojim službenim web-stranice.
Kao rezultat ovog postupka, Agencija je donijela odluku kojom
je upozorila Tužilaštvo i Sud BiH da se suzdrže od nezakonite
obrade ličnih podataka optuženih, te im naložila da blokiraju
osobne podatke svih osoba koje se nalaze u optužnicama i
sudskim odlukama objavljen na njihovim službenim webstranicama. U ovom radu su analizirane posljedice postupanja
Agencije za zaštitu osobnih podataka iz perspektive
međunarodnih standarda ljudskih prava i međunarodne
sudske prakse, te njen uticaj na pravdu, vladavinu prava i
ljudskih prava u pravosudnom sektoru.

158

Ključne riječi: sloboda pristupa
informacijama, zaštita osobnih
podataka, javni interes, test javnog
interesa, tužilaštvo, sud.
JEL klasifikacija: K19, K33, K40
http://dx.doi.org/
10.14706/DO15217
Historija članka
Dostavljen: 06.01.2015.
Recenziran: 26.01.2015.
Prihvaćen: 30.01.2015.

Društveni ogledi - Časopis za pravnu teoriju i praksu

�Colliding Effects of Freedom of Access to Information and Personal Data Protection

1. Introduction
Considerable efforts have been made in Bosnia and Herzegovina to adopt
legislation that guarantees the rule of law and respect for human rights. As part of
these activities, the Law on Freedom of Access to Information was adopted in 2000,
and the Law on Personal Data Protection in 2006. Unfortunately, practical
experiences have shown that in certain cases there is an opposition of rights set by
these two laws. The most recent example is a case where, in 2010, the Personal Data
Protection Agency of Bosnia and Herzegovina initiated proceedings against the
Office of the State Prosecutor of Bosnia and Herzegovina, in relation to personal
data of persons indicted or convicted, presented at the official web-site of the State
Prosecutor, and issued a Decision stating that “The Office of the State Prosecutor of
BiH is hereby advised to refrain from unlawful processing of personal data of the
applicant at the official web site, and to block personal data of all persons whose personal
data are contained in indictments and judgements published at the official web site”. As
regards the State Court of Bosnia and Herzegovina and this issue, the Agency did
not conduct administrative proceedings, but instead issued an Opinion No. 03-137-1-51-6/10 of 25 March 2010.

2. Legislative framework
In order to understand the context within which the Personal Data
Protection Agency acted, it is necessary to indicate the legislative framework, which
includes, in particular, relevant provisions of the Law on Freedom of Access to
Information, the Law on Personal Data Protection, and the Criminal Procedure
Code.
2.1. Law on Free Access to Information
The Law on Freedom of Access to Information prescribes that
“information under the control of a public body is public good of value and public access
to such information promotes greater openness and accountability, and all such
information are necessary in a democratic process”. The Law further states that: “every
person shall have the freedom of access to information to the greatest possible extent,
pursuant to public interest, and public bodies have a corresponding obligation to publish
information”.
The Law sees personal information as “information related to a natural person
Centar za društvena istraživanja | Godina 2 | Broj1

159

�Mr.sci. Jasminka Dzumhur

who can be identified directly or indirectly through facts such as, but not limited to,
identification number, or physical, mental, economic, ethnic, religious, cultural, or social
identity of that person”.
Provisions of this Law also prescribe that “legal acts adopted following this
Law and whose aim is not to change this Law shall not limit any of the rights and duties
set by this Law.” 1
Pursuant to this Law, every natural and legal person has the right of access
to information under the control of a public body, and every public body has a
corresponding obligation to publish such information. This right of access is subject
only to formal actions and restrictions, regulated by law as such. Therefore, a
competent authority may decide on exceptions from publication, on the basis of
examination of each individual case and in relation to functions of public bodies, in
relation to confidential commercial information and in cases of protection of
privacy, including cases where personal information requested contains information
related to the privacy of a third party. Prior to taking a final decision at the level of a
public body, once information has been confirmed to be within the category of
exceptions from freedom of access to information, and in order to prevent any abuse
of such exceptions when they are not justified, the Law on Freedom of Access to
Information requires that a “public interest test” must be conducted in each
individual case.
In cases when a public body decides that a piece of information may be an
exception and that certain damage may be caused by its publication – it should
publish such information if it believes that the publication of such information
would generate greater benefit for the society. When deciding whether publication is
justified by public interest, the public bodies must take into account the facts as well
as the circumstances, in order to ascertain if the information contains any evidence
of failure to observe legal obligations, unauthorised use of public funds, threat to
health or safety of individuals, the society or the environment, and then treat the
presence of these factors in such a was so as to give preference to publication.
The right of access to information should be observed in light of the fact
that this right ensures transparency, openness and accountability in the work of
1

Article 26, Para 4, Law on Freedom of Access to Information. Official Gazette of Bosnia and
Herzegovina, No: 28/00, 45/06, 102/09 and 62/11.

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institutions on all the levels of governance. At the same time, it allows natural and
legal persons to reach more easily any information they need in order to exercise
their rights and needs, it gives the country its advanced, democratic, and liberal
legitimacy, and it increases the possibility for the public to control the work of
institutions and all the holders of public office. This reduces the room for unlawful
or irresponsible management of institutions, and ultimately strengthens civic and
public trust in the institutions, holders of public office and administration. It arises
from this that the main goals of the Law on Freedom of Information are:
 To ensure greater transparency and openness of the work of public bodies and
their greater accountability in their work and decision-making; this ensures
accountability of public bodies in relation to the citizen and the public, and work in
compliance with the will of the citizens who elect them and whose revenues finances
the work of public bodies;
 To improve democracy by promoting public participation in decision-making,
since citizens cannot participate in social interaction unless they have information on
what public bodies do and how; by securing access to information, they are given a
possibility to control and evaluate the work of public bodies;
 To contribute to the overall efficiency in decision-making and more rational
public spending;
 Freedom of access to information contributes in combating corruption and
nepotism; it prevents negative phenomena in the society, and bad management in
public bodies.
2.2. Law on Protection of Personal Data
At the same time, the Law on Personal Data Protection is aimed at securing
for all persons in the territory of Bosnia and Herzegovina adequate protection of
their human rights and fundamental freedoms, and in particular the right to
protection of the processing of data related to them. The Law defines personal data
as any information related to a natural person that allow for identification of that
person, whereas the holder of the data is a natural person whose identity can be
established or identified, directly or indirectly, on the basis of a personal
identification number and one or more factors specific to their physical,
physiological, mental, economic, cultural, or social identity.
Article 6 of the Law on Personal Data Protection provides that the
controller (data processor) may process data without explicit approval of the holder
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of such data, provided that certain conditions have been met. Some of those
conditions are, inter alia, that the controller processes personal data in compliance
with the law, or if the processing is necessary in order to exercise legally prescribed
powers, or if personal data processing is required to fulfil tasks performed in public
interest, or is necessary for the protection of legal rights and interests exercised by the
controller or the user, and if such personal data processing is not contrary to the
right of the data holder to protect his/her own private and personal life.
Pursuant to the Law, the data controller may not give personal data to any
user without previous notification to the data holder, and such data may be disclosed
to a third party with no approval by the holder, if such disclosure is in public
interest.2 Also, the holder of the data may not exercise the right to block or destroy
personal data if the controller is obliged to process the data under special legislation
or if such action would beach the rights of third parties. Personal data processing for
the purpose of journalism, artistic or literary expression, shall be exercised in
compliance with special legislation and codes of conduct.3
The controller is not obliged to provide notifications on personal data
processing, if the data is processed purely for the purpose of statistics, scientific
research, or archiving, or if the controller’s duty to process the data arises from the
law, or if such data is necessary for exercising legally prescribed rights and duties.
Once the holder of the data has established or suspects that the controller or
the data processor have violated his/her rights or that there is a direct threat of such a
violation, he/she may file a complaint with the Agency in order to ensure the
protection of his/her rights. The Agency is an autonomous administrative
organisation established for the purpose of personal data protection. The complaint
is resolved through a decision of the Agency, forwarded to the application and the
controller. Pursuant to the Law on Personal Data Protection, the Personal Data
Protection Agency is obliged to secure supervision of implementation of the Law and
other legislation on personal data processing, to act on complaints by data holders.
At the same time, the Law prescribes that its provisions are to be taken into account
in the application of the Law on Freedom of Access to Information.4

2

Article 17 of the Law on Personal Data Protection, Official Gazette of Bosnia and Herzegovina,
No:49/06, 76/11 and 89/11
3
Idem, Article 19.
4
Idem, Article 54.

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2.3. Law on Criminal Procedure
In addition to these two laws, the Office of the State Prosecutor of BiH5 and
the State Court6 of BiH base their work on the Criminal Procedure Code7, which
sets the principle of publicity as one of the basic principles – this is, of course, in
reference to general public. The public nature of hearings includes the possibility of
attending hearings and publication of judgements in the media. Unlawful exclusion
of the public from a main hearing is a significant violation of criminal proceedings.
2.4. Action of Prosecutor Office and Court
In light of the above, within the context of BiH legislation, pursuant to the
Law on Freedom of Access to Information, the Office of the State Prosecutor and
the State Court can be said to be public bodies that hold information of public
interest and are obliged to secure access to information. At the same time, pursuant
to the Law on Personal Data Protection, the Office of the State Prosecutor and the
State Court of BiH are data controllers. This relates in particular to the data
contained in the acts issued by the Office of the Prosecutor and the State Court,
such as indictments, judgements or other acts. Article 6 of the Law on Personal Data
Protection allows the controller to publish data without explicit consent of the data
holder in cases of personal data processing in compliance with the Law or when such
processing is necessary in order to fulfil legally prescribed duties and competences, or
when necessary in the performance of duties that are in the public interest, and such
personal data processing is not in breach of the rights of data holders to protect their
private and personal life.
As for the data of the above mentioned applicant who complained to the
Personal Data Protection Agency, the Office of the Prosecutor and the Court of BiH
processed her personal data in compliance with the Criminal Procedure Code, and
such processing is necessary for the Court and the Prosecutor to be able to execute
their authority in prosecuting criminal offences, as prescribed by the Law on the
State Prosecutor and the Law on the State Court. It is clear that such processing is
5

The Law on the Prosecutor's Office, "Official Gazette of BiH", No. 49/09 - Revised text and 97/09
The Law on the Court of BiH, "Official Gazette of BiH", No. 49/09 - Revised text, 74/09 and 97/09
7
"Official Gazette of BiH", No.3/03, 32/03, 37/03, 54/04, 61/04, 30/05, 53/06, 55/06, 32/07, 8/10
and 47/14
6

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necessary in order to administer justice, which is a task of public interest. Since the
case related to a person of legal age who was under reasonable suspicion of having
committed a criminal offence and was thus indicted, and other data did not indicate
that personal data processing by means of publishing an indictment would in any
way threaten her private or personal life, the State Prosecutor and the State Court of
BiH acted in compliance with the Criminal Procedure Code and the Law on
Freedom of Access to Information, and Article 6 of the Law on Personal Data
Protection.

3. Action of the Personal Data Protection Agency
In the given case from 2010, the Personal Data Protection Agency reacted
to this action by the State Prosecutor and the State Court acted on the basis of the
complaint by a citizen, and initiated an administrative procedure against the State
Prosecutor, and eventually issued a decision which said that “the Office of the State
Prosecutor of BiH is hereby advised to refrain from unlawful processing of the applicant’s
personal data on the official web site, and to block personal data of all persons whose
personal data are contained in indictments and judgements published on the official web
site”. No appeal is possible against this decision of the Agency, and the only recourse
is an administrative dispute in front of the BiH Court.
At the same time, in relation to the State Court of BiH and the same case,
the Agency did not conduct an administrative procedure, but rather issued an
opinion No.: 03-1-37-1-51-6/10, dated 25 March 2010, elaborating that “this
opinion wishes to achieve the aim of implementing the protection of the right to privacy
in relation to the processing of personal data of persons whose data are published on the
official web site of the State Court”. However, it is interesting to note that the
competence for the administrative dispute related to a decision of the Agency rests
with the State Court, which is exactly the reason why the Agency issued an opinion
and not a decision. In its opinion the Agency requested the State Court to “issue or
initiate the adoption of regulations that would set the rules of anonymity of personal data
in indictments and judgements published on the official web site”. Thus, in one and the
same situation with the same party and in relation to two different institutions, the
State Prosecutor and the State Court, the Agency adopted two formally different
legal acts with identical content.
The Personal Data Protection Agency based its actions primarily on Article
4 of the Law on Personal Data Protection, which states that the controller is obliged
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to process personal data fairly and lawfully, and that personal data collected for
specific, explicit and lawful purposes must not be processed in any way that may not
be in compliance with such purposes, and to process such data only to the extent
necessary to reach a particular aim.
It seems that from the point of view of actions of the State Prosecutor and
the State Court in the given case, there is an issue of relevance of this provision,
because the Prosecutor and the State Court processed personal data fairly and
lawfully, in compliance it the Criminal Procedure Code, and they did not process
the data in any way that may be in breach of the purpose of criminal proceedings.
The data was processed only to the extent necessary to reach the aim of criminal
proceedings. So, in the given case, there can be no reference to a new data processing
that is not in relation to criminal proceedings, but rather the execution of another
legal obligation of the State Prosecutor and the State Court, arising from the Law on
Freedom of Access to Information and the Criminal Procedure Code, i.e. to inform
the public about cases of greater public interest. The citizens have the right to know
about who are the persons threatening public order by committing criminal offences,
since publication of judgements is a form of prevention, which sends a clear message
to the public as to what type of conduct is forbidden in the society. At the same
time, publication of decisions of the State Prosecutor and the State Court gives their
work greater transparency, increases their effectiveness, and improves their
communication with the public. It should not be neglected that there is an effect of
such publication on the victims of criminal offences. Publication of court rulings
influences public awareness in relation to consequences of criminal offences and the
fairness of punishment of the perpetrators.
Of course, in all this, one should not neglect the need to protect an
individual perpetrator, whose rights are clearly set by the Criminal Procedure Code
and which follow the principles set by Article 6 of the European Convention for the
Protection of Human Rights and Fundamental Freedoms (hereinafter: the European
Convention).
In the given case, the applicant complained to the Personal Data Protection
Agency for unlawful processing of her personal data by the State Prosecutor and the
State Court of BiH, which is why the Agency issued a decision and an opinion,
requesting these institutions to refrain from unlawful processing of the applicant’s
personal data on the official web page, and to block personal data of all persons

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whose personal data are contained in indictments and judgements published on the
official web page.
It seems that in the given case, the Agency stepped outside the scope of
decisions only on the basis of complaints filed, since the decision did not refer solely
to the protection of personal data of the applicant, but also included personal data of
any person that may be contained in indictments and judgements. Therefore, while
acting on the basis of an individual complaint, the Agency issued a general act that
sets the treatment of an unspecified group of individuals, although the complaint
itself did not request it. However, the actual rights of the applicant and the manner
in which they were violated by their publication in official decisions of the State
Prosecutor and the State Court – remain unspecified.

4. Significance and the Role of the Public Interest Test
Publication of court decisions is a matter of public interest and if there is a
requirement to protect personal data of persons indicted or convicted in the interest
of their privacy, which includes their personal data, then the competent authority is
obliged to specify exceptions. Prior to any final decision at the level of the public
authority, once it is decided that a particular piece of information falls within the
category of exceptions form free access to information, to prevent the use of such
exceptions when it is not necessary, the Law on Freedom of Access to Information
requires that a “test of public interest” is conducted in each individual case.
However, one should not disregard the possibility that when a public authority
decides that a piece of information may be subject to exceptions and that its
publication may cause certain damages, the information may have to be published if
it is evident that its publication would achieve greater benefit for the society.
When deciding if publication is justified by public interest, the public
authority must take into account the issue whether such information contains any
evidence on the failure to observe legal obligations, unauthorised spending of public
funds, threat to health and safety of individuals or the environment, and treat the
presence of such factors in such a way so as to give preference to publication of such
information. In the given case, it is exactly the type of information related to the
safety of individuals and the society at large, since the information contains data
related to a criminal offence and its perpetrator. This fact is indeed a factor that gives
preference to publication, even if such information could be treated as an exception.

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In the given case, there is clearly a conflict between the right of an individual seeking
protection of personal data which are an integral part of a court document
confirming unlawful action by this individual that the public should know about.
So, there is clearly public interest. The media are usually the transmitter of such
information between the public authority and the citizens, which the requires the
public authority to provide the media with such information, in compliance with its
competences and duties as a public authority, since the courts are the safeguards of
justice and play a fundamental role in any state with the rule of law, which is why
they must ensure public confidence.

5. Practice of the European Court for Human Rights
This issue can also be observed in light of Article 10 of the European
Convention, which guarantees the right to freedom of expression, including the right
to freedom of thought and the right to receive and transmit information and ideas
with no interference from public authorities and regardless of frontier.
Freedom of expression is one of the foundations of democratic society and
one of the basic preconditions for its progress and development, With conditions set
by paragraph 2, Article 10 is applicable not only to “information” and “ideas”
received positively or considered inoffensive or caused by ignorance, but also to those
information that insult, shock or disturb the state or one segment of the population.
Those are the requirements of pluralism, tolerance and broadmindedness, without
which there can be no “democratic society”.8
Furthermore, the European Court of Human Rights (hereinafter: the
European Court) indicates that “it is not sufficient to have the freedom to receive
and give information; access to technical means is equally important”.9 This means
that Article 10 is not only applicable to the content of information, but also the
means of transmitting or receiving such information, and any restriction imposed on
such means is an interference with the right to receive or transmit information. In
relation to the given case, the Personal Data Protection Agency set a restriction on
transmission of information by means of a web site.

8

In Handyside v. UK, the Court underscored the fundamental nature of the freedom embodied in
Article 10 (7 December 1976, Series A no. 24, p. 23, para. 49).
9
Autronic AG.

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Article 10 of the European Convention brings with it certain duties and obligations,
which is why it may be subject to certain formalities, conditions, restrictions and
sanctions, as set by law and necessary in a democratic society, but only in the interest
of national security, territorial integrity or public safety, and for the purpose of
preventing public disorder or crime, and to protect health and morals, to protect
reputation and the rights of others, or to prevent disclosure of information received
in confidence, or to maintain authority or impartiality of the judiciary. It is
important to underline that there is an obligation to ensure that such restrictions
must be “prescribed by law”, as well as “necessary” and for the purpose of achieving
one of the aforementioned “legitimate aims”.
If we examine the given case, we can see that the restriction on publication
of acts by the State Prosecutor and the State Court that contain personal data of
persons indicted or convicted by the Court is not as such prescribed by law; instead,
such a restriction is based specifically on the measure issued by an administrative
organisation for personal data protection. The Parliamentary Assembly of BiH as the
state legislature has never considered this issue or taken a position on it, which would
certainly be an important element, since it was this body that adopted the Law on
Freedom of Access of Information and the Law on Personal Data Protection, which
are clearly in collision when applied. This situation causes confusion among the
public and creates legal uncertainty. This is particularly important from the point of
view of victims, who thus see that the state is more concerned with the protection of
persons who commit crimes, rather than with the issue of protection of victims of
those crimes.
As for the need to have a legal basis, one can refer to a judgement by the
European Court in the case of Vgt VereinGegen Tierfabriken v. Switzerland of 28
June 2001,10 where the Court refers to its own case-law and states that the phrase “in
compliance with the law” requires not only that the disputed measures must have a
basis in domestic legislation, but also refers to the quality of such legislation, asking
that it should be accessible to the person it affects, and to be predictable in terms of
the consequences it may cause. There is an obligation under Article 10, paragraph 2,
that interference with the freedom of expression must be “prescribed by law”, similar
to the obligation contained in Article 5, paragraph 1 of the European Convention,
whereby ay deprivation of liberty must be “lawful”.11
10
11

Application no. 24699/94, para. 52.
Öztürk v. Turkey, judgement, 28 September 1999, Reports 1999-VI, paras 51-57.

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As stated by Article 10 of the European Convention, freedom of expression is subject
to exceptions which, on the other hand, must be set strictly, and the need for any
such restrictions must be set convincingly.12 For the purpose of Article 10, paragraph
2 of the European Convention, necessity implies the existence of a “pressing social
need”. Contracting parties have a certain margin of appreciation when deciding
whether such a need exists, but this goes together with European supervision, which
includes the law and the decision that implements it, even when such a decision is
made by an independent tribunal.13
Therefore, the act issued by the Personal Data Protection Agency did not
seem to contain the necessity required by Article 10, paragraph 3 of the European
Convention, nor was it based on a law; instead, it was issued on the basis of free
assessment in the application of the Law on Personal Data Protection. This raises the
issue whether the interference was “proportional to the legitimate aim sought to be
achieved” and whether the reasons offered as justification were “relevant and
sufficient”.14
The Personal Data Protection Agency justifies its interference with freedom
of expression with the need to protect personal data of the applicant, published on
the official web site of the State Prosecutor and the State Court of BiH. However, in
its administrative act, the Agency did not request the Prosecutor to remove the
personal data of the applicant contained in the indictment, but rather warns the
Office of the Prosecutor to refrain from unlawful processing of the applicant’s
personal data, and to block personal data of any person whose personal data are
contained in indictments and judgements published on the official web page”. It
arises from this that the Agency itself assessed that the Prosecutor and the Court
processed the data unlawfully, although the processing itself was done pursuant to
the Criminal Procedure Code and Article 6 of the Law on Personal Data Protection.
The actual basis for the Agency, as an administrative organisation, to make an
evaluation that the State Prosecutor and the State Court acted unlawfully remains
unclear and unresolved, particularly in light of the fact that it is the State Court that
12

Handyside v. UK, judgement, 7 December 1976, Series A no. 24, p. 23, para
49 Lingens v. Austria, judgement, 8 July 1986, Series A no. 103, p. 26, para. 41; and Jersild v. Denmark,
23 September 1994, Series A no. 298, p. 23, para 31.
13
Lingens, judgement, p. 25, para. 39.
14
Lingens, judgement, pp. 25-26, para 40, and Barfod v. Denmark, judgement, 22 February 1989,
Series A no. 149, p. 12, para 28.

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is competent to examine complaints in administrative disputes against decisions of
the Agency itself.
Therefore, on one hand there is the requirement advocated by the Personal
Data Protection Agency, to protect personal data of the applicant, irrespective of the
public interest and without conducting a public interest test, asset by the Law on
Freedom of Access to Information, since this Law is obligatory for the Agency itself.
On the other hand, there is the requirement of public interest in keeping the public
informed about the work of the Prosecutor and the Court as an important
instrument of transparency, significant for a democratic society. In its action, the
Agency failed to demonstrate the existence of proportionality between the
applicants’s right to personal data protection and the right of the public to receive
information about the work of the Prosecutor and the Court, commission of crimes
and actions taken against their perpetrators, which is important from the point of
view of prevention. This action by the Agency as an administrative organisation
questions the independence of the judiciary and is in itself a direct interference with
their work. According to the European Court, it is generally accepted that courts
cannot operate in a vacuum.

6. Conclusion
Although they are forums for resolving disputes, this does not mean that
such disputes cannot be discussed prior to resolution, be it in specialised
publications, in the general press or in the public. Furthermore, although mass
media must not cross the boundaries imposed by the interest of proper
administration of justice, it is their job to transmit information and ideas that come
before the court, same as in any other area of public interest. Not only are the media
tasked with transmitting such information and ideas, but also the public has the
right to receive them. This position was elaborated in the European Court’s
judgement in the case of Sunday Times v. UK (no. 1) of 26 April 1979, Series A no.
30. The Court indicated that the victims’ families had the right to information, or
rather that they had […] a vital interest to find out all the basic facts and possible
resolutions. They could have been deprived of such information, which were crucial
to them, only if it was almost absolutely certain that the provision of such
information was a threat to the “authority of the judiciary”, which in the given
situation was not the case.

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When speaking about proportionality in issues of protection of individuals
in relation to public interest, it is important to underscore the case Goodwin v
United Kingdom15 where the Court did not reach a conclusion that the
unquestionable interest of Dr. R. to protect his professional reputation was sufficient
to outweigh the important public interest for the press to have the freedom to
transmit information of legitimate public interest. In short, the reasons offered by
the respondent state, however relevant, were not sufficient to demonstrate that the
interference complained of was “necessary in a democratic society.” The Court held
that there was no reasonable proportionality between the restrictions imposed by the
High Court’s measures on the applicant’s right to freedom of expression and the
legitimate aim sought.
Therefore, the principal obligation of the state pursuant to Article 10 is to
refrain from unlawful interference with the enjoyment of the right to freedom of
expression, which includes prohibition to distribute information. Greater weight
needs to be given to the legitimate interest of the public to be informed about
criminal proceedings. Such a position is also in the spirit of Article 6, paragraph 1 of
the European Convention, where the public nature of court proceedings protects the
parties from any judicial decisions being made in secret, with no public control. This
is also one of the means for the state to maintain trust in the court system, thus
making the judicial function visible; its openness to the public serves the purpose of
Article 6, paragraph 1, i.e. the right to a fair trial, which is in itself one of the
fundamental principles of any democratic society within the meaning set by the
Convention.16
One should certainly recall the Recommendation of the Committee of
Ministers of the Council of Europe to member states on the provision of
information related to criminal proceedings through the media, Rec (2003) 13,
adopted on 10 July 2003. According to the Recommendation, the public must be
able to receive through the media any information related to activities of the
judiciary and the police. Journalists must be able to report and comment freely on
15

Goodwin v. UK, judgement, 27 March 1996, Reports 1996-II, p. 500, para. 39, and Fressoz and Roire
v. France [GC], no. 29183/95, para. 54, ECHR 1999-I).
16
Golder judgement, 21 February 1975, Series A no. 18, p. 18, para. 36, and Lawless judgement, 14
November 1960, Series A no. 1, p. 13).

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the functioning of the judicial system, with restrictions and with the respect for the
presumption of innocence, as well as accuracy, which means that the authorities
should provide the media only with information that have been confirmed or have
been based on reasonable assumptions.
When the press have information on current cases, obtained lawfully from
the judiciary o the police, the authorities have an obligation to make such
information available to any media that request it, with no discrimination.
The recommendation also indicates that within the context of criminal
proceedings that receive particular public attention, the judiciary should inform the
media about its substantive action for as long as this does not prejudice the
confidentiality of investigation or delays the outcome of the proceedings. In cases of
lengthy criminal proceedings, such information should be provided on regular basis.
At the same time, provision of information on criminal proceedings must take into
account the protection of privacy of the parties for the purpose of Article 8 of the
European Convention, with particular focus on the protection of minors, victims,
family members of the suspects, etc. The press should attend public hearings and
public delivery of judgements, with no discrimination and with no prior
accreditation requirement.
Unfortunately, despite the international context set in this way, acting under
the decision by the Agency, the Office of the Prosecutor of BiH withdrew all the
indictments from its web page, with the possibility for interested parties to file a
request to receive indictments, but in an edited form, with all the data related to
indicted persons and witnesses blocked, as well as results of investigations, with only
the name of the indicted person available as the only element of personal data. In
further procedure, in early February 2012, the State Prosecutor issued an internal
decision to make all the indictments anonymous, and the same act prohibited any
publication of indictments.
Therefore, a complaint regarding publication of personal data in an
indictment issued by the State Prosecutor of BiH resulted in an act by an
administrative organisation for personal data protection, whose administrative
decision secured personal data protection of persons indicted, with total disregard,
for public interest.

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Similar situations happen in other states and there are different practices.
This creates the need for national human rights institutions to take a common
position that should be the basis for their action, particularly in order to prevent
violations of the right to freedom of access to information. This presentation has
been a small contribution to the process of creating an environment that would
reaffirm the role of national human rights institutions as the beacon of
accountability of transparency, always aimed at securing the right to freedom of
access to information.

7. Literature



















European Convention for the Protection of Human Rights and Fundamental
Freedoms
Code of Criminal Procedure, "Official Gazette of Bosnia and Herzegovina", No.
3/03, 32/03, 37/03, 54/04, 61/04, 30/05, 53/06, 55/06, 32/07, 8/10 and 47/14
Law on Free Access to Information, „Official Gazette of Bosnia and
Herzegovina", No. 28/00, 45/06, 102/09 and 62/11
Law on the Court of Bosnia and Herzegovina, "Official Gazette of Bosnia and
Herzegovina", No. 49/09 – Consolidated text, 74/09 and 97/09
Law on the Prosecutor's Office, "Official Gazette of Bosnia and Herzegovina",
No. 49/09 - Consolidated text and 97/09
Law on Protection of Personal Data, "Official Gazette of Bosnia and
Herzegovina", No. 49/06, 76/11 and 89/11
Judgments of the European Court of Human Rights:
Öztürk v. Turkey (GC), No. 22479/93, judgment of 28 September 1999,
Reports 1999-VI
Handyside v. United Kingdom case of 7 December 1976, Series A, No 24
Lingens v. Austria, judgment of 8 July 1986, Series A, No. 103
Jersild v. Denmark, 23 September 1994, Series A, No. 298
VGT VereinGegen Tierfabriken against Switzerland from 28th June 2001
Barfod v. Denmark of 22 February 1989, Series A, No. 149
Sunday Times v. United Kingdom ( no. 1 ) of 26 April 1979, Series A, No. 30
Goodwin v. United Kingdom of 27 March 1996, Reports 1996- II
Fressoz and Roire v France [GC ], no . 29183/95 , § 54 , ECHR 1999 -I)
Golder of 21 February 1975, Series A, No. 18
Lawless of 14 November 1960, Series A, No. 1.

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                    <text>Journal of Education and Humanities
Volume 3 (2), pp. 23-32, Winter 2020
Original research paper
ISSN 2566-4638
© International Burch University

Colonizing the Mind: A Dialectic Approach to
Education and Language in Zitkala-Ša’s
American Indian Stories
Adisa Ahmetspahić, MA
University of Zenica, Bosnia and Herzegovina
ahmetspahicadisa1@gmail.com

Abstract: Mind colonization has been a burning issue in the last few
decades in the fields of science and humanities. It is argued that mind
colonization of the indigenous populations has been conducted via
education and language in the mission of ‘civilizing’ since education
and language carry culture specific sets of meaning, including
knowledge and truth which condition our perception of the world.
Zitkala-Ša is one of the earliest Native American authors and
activists who sought to subvert the epistemological hierarchy
imposed through mind colonization. Zitkala-Ša’s autobiographical
collection of short stories titled American Indian Stories (1921)
documents her boarding school experience and the acquisition of the
colonizer’s education and language. The present paper seeks to
address mind colonization through language and education on the
example of Zitkala-Ša’s American Indian Stories relying on a
number of theories and approaches. The paper also reflects on the
importance of Zitkala-Ša mastery of the colonizer’s language.

Keywords: Native
American, mind
colonization, education,
language, boarding schools

Article History
Submitted: 3 November 2020
Accepted: 28 December 2020

�Journal of Education and Humanities
Volume 3, Issue 2, Winter 2020

1. INTRODUCTION
Native American self-determination and activism officially began with the
formation of the Red Power Movement in the 1960s. The Red Power Movement
emerged when the US Congress sought to abolish tribal organization by
relocating Native American communities off the reservations, thus enticing
assimilation. Cross-country protests, the seizure of Alcatraz Island and Wounded
Knee occupation were all part of Native American appeal for self-government
and self-redefinition caused by “the political and economic threats to indigenous
people, land, and sovereignty” (Coulombe, 2001, p. 34-35). Writers and scholars,
such as Vine Deloria Jr. with his book Custer Died for Your Sins: An Indian
Manifesto (1969), also partook in the movement for the Native American cause.
Nevertheless, Native American activism had begun in the sixteenth, seventeenth,
and eighteenth centuries as evident in the speeches by Native American chiefs
who advocated Native American right to sovereigntyi.
Although frequently overlooked and neglected, the personage of ZitkalaŠa (original name: Gertrude Simmons Bonnin), a Yankton Sioux, is illustrious
both for her literary oeuvre and ardent activism which sought to promote the
rights of the Native American population and resist colonial binarities. ZitkalaŠa graduated from Quaker boarding school in Wabash, Indiana and Earlham
College in Richmond, Indiana. She obtained a diploma in teaching and
afterwards worked at the Pennsylvania Carlisle Indian Industrial School (Fisher,
1979, pp. v-xii).
As noted by Tadeusz Lewandowski in his study of Zitkala-Ša’s luminary
titled Red Bird, Red Power: The Life and Legacy of Zitkala-Ša (2016), Gertrude
Simmons Bonnin’s embracement of the name Zitkala-Ša (Red Bird) and her
zealous nature adumbrated the pan-Indian solidarity and the formation of Red
Power groups. Zitkala-Ša’s essays, public speeches, and establishment of the
National Council of American Indians in 1926 make her a predecessor to the midtwentieth century Native American (female) activism (Lewandowski, 2016, p.
14). In a similar vein, Mary A. Stout describes Zitkala-Ša’s literary opus as
follows: “Although she wrote as an American Indian and a female at a time when
few similar voices were being heard, she did not flinch, nor did she moderate her
voice” (303). Much of Zitkala-Ša’s life is known from her autobiographical stories
and essays collectively known as American Indian Stories (1921). This particular
work is deemed to be one of the earliest examples of unaided autobiographical
writing, i.e. without any mediators such as interpreters or editors. The stories and
essays are concerned with her Native American childhood, teenage years spent
at the boarding school in Carlisle, and her subsequent life and work (Fisher, 1979,
pp. v-vi).
American Indian Stories has been a frequent topic in the analyses of ZitkalaŠa’s and Native American biculturality and double consciousness as well as
boarding school experience. However, little attention has been paid to education
and language in American Indian Stories and no attention to education and
language as a mind colonizing weapon on the example of this short story

24

�Colonizing the Mind: A Dialectic Approach to Education and Language in Zitkala-Ša’s
American Indian Stories
Adisa Ahmetspahić

collection. The present paper argues that education and language are some of the
most powerful armory in mind colonization. American Indian Stories shows that
both education and language carry culture specific sets of meaning, including
knowledge and truth which condition our perception of the world. Another
notable aspect of this short story collection is its discussion on how resettlement
and mind colonization work together towards the erasure of the colonized. It can
be inferred that Zitkala-Ša is one of the earliest Native American authors and
activists who sought to subvert the epistemological hierarchy imposed through
mind colonization. The paper takes a dialectic approach in its analysis, relying
on a number of differing theories and studies, including those by Homi Bhabha,
Michel Foucault, and Abdul JanMohamed, which speak of power/knowledge
relations in the (post-) colonial context and the reversal of these relations. The
contrariety of the theories is not discussed due to space constraints and the
thematic preoccupation of the paper. Therefore, the working of the theories
toward the idea of mind colonization is paid more heed.
2. COLONIZING THE MIND: EDUCATION AND THE ENGLISH LANGUAGE IN
AMERICAN INDIAN STORIES
Boarding schools are considered to be only one among a plethora of the
assimilation policies imposed upon the Native American population. The
inception of boarding schools is traced to 1860s when the Bureau of Indian Affairs
founded the first boarding school on the Yakima reservation. “Kill the Indian
Save the Man”, coined by Richard Henry Pratt who established Carlisle Indian
School, was the boarding schools’ raison d'être (“History and Culture”, n.d.).
Pratt’s motto is evocative of the Manichean understanding of the world as a series
of antagonistic structures, e.g. good-bad, light-dark. In the (post-) colonial
context, the term was used by JanMohamed in Manichean Aesthetics: The Politics
of Literature in Colonial Africa (1983) to denote the colonial relations in terms of
conflicting categories between the colonizer (‘good’, ‘civilized’) and the colonized
(‘bad’, ‘degenerate’):
The colonial world is a Manichean world. It is not enough for the settler to
delimit physically, that is to say with the help of the army and the police
force, the place of the native. As if to show the totalitarian character of
colonial exploitation the settler paints the native as a sort of quintessence
of evil …. The native is declared insensible to ethics; he represents not only
the absence of values, but also the negation of values. He is, let us dare
admit, the enemy of values, and in this sense he is the absolute evil. (as
cited in JanMohamed, 1983, p. 4)
Such understanding of the world endorses the legitimacy of colonial
claims for the usurpation of the land as well as the usurpation of the mind
conducted through boarding schools. However, both types of usurpation are

25

�Journal of Education and Humanities
Volume 3, Issue 2, Winter 2020

tightly linked as argued by Teresa L. McCarty. Based on the US legal documents,
McCarty concludes that there is a link between education and land balkanization.
In 1887, Senator Henry Dawes formulated a policy known as The General
Allotment Act, or Dawes Act. The policy presented an appeal for the partition
“of reservation lands into 160 acre family parcels, with the surplus to be sold to
the whites.” (McCarty, 2013, pp. 51-52). Concurrently, a law requiring education
for all Native American children was passed. Parents who did not abide by this
law were imprisoned. In other words, sequential physical and mental larceny
would ensure a faster erasure of Native American cultures (McCarty, 2013, pp.
51-52).
According to John McLeod, “[c]olonialism uses educational institutions to
augment the perceived legitimacy and propriety of itself, as well as providing the
means by which colonial power can be maintained” (2000, p.140). Perceived
legitimacy of the colonizer originates from the perceived epistemological
hierarchy. According to Foucault, epistemological hierarchy is engendered by
power/knowledge relations, especially disciplinary power as the one practiced
at boarding schools, whereby power shapes knowledge to hew the purposes of
those who possess the power. Foucault further suggests that if knowledge
signifies and/or produces the truth and if knowledge is conditioned by power, it
follows that truth also is a protean notion conditioned by power:
‘Truth’ is to be understood as a system of ordered procedures for the
production, regulation, distribution, circulation and operation of
statements. ‘Truth’ is linked in a circular relation with systems of power
which produce and sustain it, and to effects of power which it induces and
which extend it. (Foucault, 1980, p.133)
Manifest Destiny is a fitting example of the above-mentioned
interpretation of truth as a concept strongly attached to “the forms of hegemony,
social, economic and cultural, within which it operates at the present time”
(Foucault, 1980, p.133). Apart from having been a justification for imperial and
colonial expansion, Manifest Destiny was a firm belief that the English nation
was chosen by God, on account of its supremacy in all aspects of life, to eradicate
what they deemed to be savage customs in the indigenous population. In the
words of Ngũgĩ wa Thiong’o, the colonizers attempted to change “the mental
universe of the colonized” (1986, p.16) and to succumb the colonized to their
version of truth. As mentioned previously, education, which implies the
acquisition of the colonizer’s language in this context, is one of the methods of
mind colonization. The recruitment of Native American children for boarding
schools was mostly performed by Christian missionaries.
In 1632, Gabriel Sagard, a missionary, informed that Native American
languages are “defective in words for many things…like Trinity, Glory, paradise,
Hell, Church etc.” (as cited in Irwin,2002, p. 106). Sagard’s words reflect the
Eurocentric view of the world and Foucauldian notion of truth. Sagard as a
member of the colonizer’s race was able to postulate his knowledge of the world

26

�Colonizing the Mind: A Dialectic Approach to Education and Language in Zitkala-Ša’s
American Indian Stories
Adisa Ahmetspahić

as a fact. Zitkala-Ša’s first contact with the missionaries confirms Sagard’s
previously mentioned words. The missionaries seized the imagination of Native
American children by telling them stories of “a more beautiful country than
[Native American]” (Zitkala-Ša, 1979, p. 39), and a country
where grew red, red apples; and how we could reach out our hands and
pick all the red apples we could eat. I had never seen apples. I had never
tasted more than a dozen red apples in my life; and when I heard of the
orchards of the East, I was eager to roam among them. (Zitkala-Ša, 1979,
pp. 41-41)
The excerpts point to a patronizing perspective that compares worldviews
and favors one over the other as a fixed idea of truth which, as Foucault states,
“induces pleasure, forms knowledge, produces discourse” (Foucault, 1980,
p.119). The missionaries’ presentations of the country induced pleasure in the
minds of Zitkala-Ša and other Native American children since they pleaded with
their mothers to let them go with the missionaries. Simultaneously, the
missionaries formed knowledge and presented definite truths that places where
Native Americans resided were not beautiful, thus instilling epistemological
hierarchy in their minds and ultimately the genesis of the inferiority complex as
well as the prosperity of the superiority complex. JanMohamed argues that
“[s]uch claims, designed to rationalize and perpetuate the colonizer’s dominant
position, are not accurate appraisals of reality but rather projections of the
settler’s own anxieties and negative self-images” (1983, p. 3).
As presented further in the narrative, the children were subjected to strict
educational and dietary regimes. Upon their arrival, they had their clothes taken
away and soon after their hair cut. In the story titled “The Cutting of My Long
Hair”, Zitkala-Ša recounts the moment when her braids, cultural markers, were
cut off. Zitkala-Ša realized the gravity of the situation because “[their] mothers
had taught [them] that only unskilled warriors who were captured had their hair
shingled by the enemy. Among our people, short hair was worn by mourners,
and shingled hair by cowards” (Zitkala-Ša, 1979, p. 54). Without her braids, she
would also be considered a coward defeated in a different type of battle. Along
with the loss of hair, she felt the loss of her spirit which was invested in the Native
American system of beliefs.
The above-mentioned practices of haircutting and the imposition of the
colonizer’s attire would prove viable in the process of mind colonization. As an
adult Zitkala-Ša reflects back on Native American education in the light of the
attitude that such cruel treatment is a method of ‘civilizing’:
In this fashion many have passed idly through the Indian schools during
the last decade, afterward to boast of their charity to the North American
Indian. But few there are who have paused to question whether real life or
long-lasting death lies beneath this semblance of civilization. (Zitkala-Ša,
1979, p. 99)

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�Journal of Education and Humanities
Volume 3, Issue 2, Winter 2020

Zitkala-Ša’s words speaking about death, a long-lasting one, hint at
genocide though a cultural one. George E. Tinker maintains that cultural
genocide
involves the destruction of those cultural structures of existence that give
people a sense of holistic and communal integrity. [...]Finally, it erodes a
people’s self-image as a whole people by attacking or belittling every
aspect of native culture. (1993, p. 6)
In addition to clothingii, which, in Tinker’s terms, constitutes cultural practices,
language is another structure that provides people with identity and a structure
frequently used in cultural genocide. For wa Thiong’o, language is the most
straightforward method of mind colonization since language carries cultures and
histories which in turn carry “the entire body of values by which we come to
perceive ourselves and our place in the world” (1986, p. 16). On a similar note,
Foucault perceives knowledge and language as inextricable concepts of the mind:
“It is in one and the same movement that the mind speaks and knows. [...] Hence
the possibility of writing a history of freedom and slavery based upon languages”
(Foucault, 2005, pp. 95-97). When translated into the world of colonialism,
Foucault’s argument would indicate that if the colonizer’s language is imposed
then the colonizer’s truth is imposed through it.
Rules against speaking Native American languages at boarding schools
were strict and punishments were severe. One of the Comissioners of Indian
Affairs, Hiram Price, explains the “No Indian Talk” rule: “The Indian child …
must be compelled to adopt the English language.” (as cited in McCarty, 2013,
pp. 52-53). John D.C. Attkins, another Commisioner, expounds the same: “There
is not an Indian pupil … who is permitted to study any other language than our
own” (as cited in McCarty, 2013, pp. 52-53).
The above-referenced insistence upon the acquistion of the English
language by the indigenous population has several interpretations. Tove
Skutnabb-Kangas and Robert Dunbar’s study Indigenous Children’s Education as
Linguistic Genocide and a Crime Against Humanity? A Global View (2010) highlights
linguicism, “linguistically argued racism”, as one of the leading arguments for
English language learning and a more subtle method of subduing minority
groups (p. 41). According to Skutnabb-Kangas and Dunbar, linguicism leads to
linguicide, the genocidal campaign against indigenous languages (2010, p. 40),
which concurs well with cultural genocide mentioned above. However, there is
a political dimension to it which argues for the augmentation of dominance. Bill
Ashcroft et al’s definition of language in the process of colonization is rooted in
the main tenets of power/knowledge relations introduced by Foucault as
outlined earlier in the paper. Ashcroft et al argue that language is “the medium
through which a hierarchical structure of power is perpetuated, and the
medium through which conceptions of ‘truth’, ‘order’, and ‘reality’ become
established” (2002, p. 7).

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�Colonizing the Mind: A Dialectic Approach to Education and Language in Zitkala-Ša’s
American Indian Stories
Adisa Ahmetspahić

Zitkala-Ša reverts the idea of power by excelling in the colonizer’s
language. Zitkala-Ša’s objective can be traced to her schooldays. It is mentioned
in the story collection that a series of language misunderstandings occurred at
school. The confusions resulted in severe beatings of the children and ignited
young Zitkala-Ša contempt of such an education: “Within a year I was able to
express myself somewhat in broken English. As soon as I comprehended a part
of what was said and done, a mischievous spirit of revenge possessed me”
(Zitkala-Ša, 1979, p. 59).Soon after, she began attending oratory competitions as
the college representative. In one of the competitions, Zitkala-Ša faced blatant
racism when
some college rowdies threw out a large white flag, with a drawing of a
most forlorn Indian girl on it. Under this they had printed in bold black
letters words that ridiculed the college that was represented by “squaw”.
(Zitkala-Ša, 1979, p. 79)
The rest of story has it that she won the competition and that“[t]he he evil
spirit laughed within [her] when the white flag dropped out of sight, and the
hands which hurled it hung limp in defeat” (Zitkala-Ša, 1979, 80). Despite her
momentary feelings of triumph, Zitkala-Ša is aware of how the education at
boarding schools altered her identity, as presented in “The Four Strage
Summers” story:
During this time I seemed to hang in the hearts of chaos, beyond the touch
or voice of human aid. My brother, being almost ten years my senior, did
not quite understand my feelings. My mother had never gone inside of a
school house and so she was not capable of comforting her daughter who
could read and write. Even nature seemed to have no place for me. I was
neither a wee girl nor a tall one; neither a wild Indian nor a tame one. This
deplorable situation was the effect of my brief course in the East, and the
unsatisfactory “teenth” in a girl’s years. (Zitkala-Ša, 1979, p. 69)
Zitkala-Ša’s feelings of (un)belonging or the state of in-betweeness are
ascribed to her partial immersion into both cultures precipitated by her education
as a Native American at the boarding school. JanMohamed problematizes the
position of the colonized after colonial education as a double bind position that
is unable to espouse any of the two polarities:
if he chooses conservatively and remains loyal to his indigenous culture,
then he opts to stay in a calcified society whose developmental momentum
has been checked by colonization. If, however, the colonized person
chooses assimilation, then he is trapped in a form of historical catalepsy
because colonial education severs him from his own past. (1983, p. 5)

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Volume 3, Issue 2, Winter 2020

Zitkala-Ša’s Native American community, represented by her mother,
shunned the education of the colonizer for its goals and methods, which she
speaks of in the story “Incurring My Mother’s Displeasure:” “Her few words
hinted that I had better give up my slow attempt to learn the white man’s ways”
(Zitkala-Ša, 1979, p. 76). It is revealed throughout the stories that Zitkala-Ša’s
mother held a grudge against her decision to go to college for a long period of
time since her mother perceived the act as something that would deepen the
chasm of acculturation. As outlined in the above-quoted section, Zitkala-Ša felt
she did not belong fully to her Native American community any longer.
Similarly, the white community did not see her as an equal, even after she had
attained their education and started working as a teacher at Carlisle, evident
when her employer told her the following: ““I am going to turn you loose to
pasture!” He was sending me West to gather Indian pupils for the school, and
this was his way of expressing it” (Zitkala-Ša, 1979, p. 85). He is assuming a
condescending attitude and categorizing her as if she were a chained animal that
would be given freedom by those who possess the power over it.
Bhabha defines the double bind position mentioned previously as Third Space.
For Bhabha, the friction between antagonistic/manicheancultures, which have
opposing truths, assists the emanation of new identities. According to Bhabha,
although dangerous, this position need not necessarily be unfavorable since the
“interstitial passage between fixed identifications opens up the possibility of a
cultural hybridity that entertains difference without an assumed or imposed
hierarchy” (Bhabha, 1994, p. 4). Hence, Bhabha’s theory might be beneficial in
analyzing Zitkala-Ša’s ability to appropriate education and language as a power
reversal strategy that would benefit her in spreading the Native American cause
in the language of the colonizer. It seems as if Zitkala-Ša followed Ema
LaRocque’s formulation: “I have sought to master this language so that it would
no longer master me” (as cited in McLeod, 2000, p. 125). Ashcroft et al argue that
writing in English would prove high-yielding for many Native Americans since
the language enabled them “to intervene more readily in the dominant discourse,
to interpolate their own cultural realities, or use that dominant language to
describe those realities to a wide audience of readers” (2007, p. 16).
The significance of Zitkala-Ša’s boarding schools experience and mastery
of the English language could be paralleled to Diane Glancy’s (Cherokee)
chronicle of events at Fort Marion prison titled Fort Marion Prisoners and The
Trauma of Native Education (2014). According to Glancy’s study, about seventytwo Plains Indian warriors were captured and imprisoned after the Red River
War (1874-1875). A rigorous regime was installed in the prison. The prisoners
were stripped off their clothes and their hair was cut. They were also taught
English and given ledger books to produce paintings and drawings for profit.
Glancy provides a number of these drawings which, surprisingly, portray Native
American battles, implying that a new, although unintentional, mode of Native
American cultural continuity was created in spite of the epistemological
hierarchy that was foisted upon the indigenous population.

30

�Colonizing the Mind: A Dialectic Approach to Education and Language in Zitkala-Ša’s
American Indian Stories
Adisa Ahmetspahić

3. CONCLUSION
The aim of this paper was to investigate the link between education and language
and mind colonization on the example of Zitkala-Ša’s American Indian Stories. The
analysis was supported by a number of theories and studies and as such
provided an overview of different aspects closely related to education and
language in the process of colonization. Although the theories used in the paper
are somewhat differing and from different domains, they meet at the point of the
same inference: education and language are less aggressive methods of
colonization, in a physical sense, yet most dangerous. For example, Foucault’s
theories on power/knowledge relations help understand the mindset of the
colonizer and ultimately its propensity in transferring that particular mindset
onto those who are in a less favorable position. On the other hand, theories of
Homi Bhabha reveal the position of the colonized, namely Zitkala-Ša, after they
have been immersed into the education and language of the colonizer as well as
her ability to speak up.
It is plausible that a number of limitations could have influenced the
analysis of the paper given that relatively little publications have dealt with the
importance of Zitkala-Ša and no publications, to the best of my knowledge, have
discussed education and language in this story collection. However, this analysis
might be valuable in understanding the methods and outcomes of mind
colonization, eventually creating a link between the past, the present, and the
future. In addition, Native American literary tradition is rich in narratives that
speak of mind (de)colonization and the reinvention of Native American identity
in the contemporary world of the United States where they are enrolled as legal
citizens yet marginalized. Hence, Zitkala-Ša’s subversion of colonial modes of
dominance can be considered a forerunner to such matters. Overall, this study
has gone some way towards enhancing our understanding of the benefits and
hindrances of education and language for the indigenous population in the US.
Further work needs to be performed to establish the use of religion in mind
colonization as well as gender aspects in the same process based on American
Indian Stories.

31

�Journal of Education and Humanities
Volume 3, Issue 2, Winter 2020

REFERENCES
Ashcroft, B., Griffiths, G., &amp; Tiffin, H. (2007). Post-colonial studies: The key concepts,
(2nd ed.). Routledge.
Ashcroft, B., Griffiths, G., &amp; Tiffin, H. (2002). The empire writes back: Theory and
practice in post-colonial literatures (2nd ed.). Taylor &amp; Francis e-Library.
Bhabha, H. (1994). The location of culture. Routledge.
Coulombe, J. (2001). Reading Native American literature. Routledge.
Fisher, D. (1979). Foreword. In American Indian stories (pp. v-xx). University of
Nebraska Press.
Foucault, M. (1980). Power/Knowledge: Selected interviews and other writings 19721977 (C. Gordon, Ed.). Pantheon Books.
Foucault, M. (2005). The order of things: An archaeology of the human sciences. Taylor
&amp; Francis e-Library.
History and culture: Boarding schools. (n.d.). Retrieved October 31, 2020, from
http://www.nativepartnership.org/site/PageServer?pagename=airc_hist_boar
dingschools
Irwin L. (2002). Native American spirituality: History. In Deloria, P., &amp; Salisbury,
N. (Eds.), A companion to American Indian history (pp. 103–120). Blackwell.
JanMohamed, A. (1983). Manichean aesthetics: The politics of literature in colonial
Africa. University of Massachusetts Press.
Lewandowski, T. (2016). Red bird, red power: The life and legacy of Zitkala-Ša.
University of Oklahoma Press.
McCarty, T. (2013). Language planning and policy in Native America: History, theory,
praxis. Multilingual Matters.
McLeod, J. (2000). Beginning Postcolonialism. Manchester University Press.
Skutnabb-Kangas, T., &amp; Dunbar, R. (2010). Indigenous children’s education as
linguistic genocide and a crime against humanity? A global view (Vol. 1). GálduČála –
Journal of Indigenous Peoples Rights.
https://www.afn.ca/uploads/files/education2/indigenouschildrenseducation
.pdf.
Stout, Mary A. (2012). Zitkala Ša. In Wiget, P. (Ed.), Native American literature (pp.
303-307). Routledge.
Tinker, G. (1993). Missionary conquest: The gospel and Native American cultural
genocide. Augsburg Fortress.
wa Thiong’o, N. (1986). Decolonising the mind: The politics of language in African
literature. James Currey Ltd.
Zitkala-Ša. (1979). American Indian stories. University of Nebraska Press.
For more information see Bob Blaisdell's Great Speeches by Native Americans (2012).
should be noted here that it is not my intention to contribute to the stereotyped portrayal of Native
Americans.
i

iiIt

32

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education and language in the mission of ‘civilizing’ since education&#13;
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knowledge and truth which condition our perception of the world.&#13;
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activists who sought to subvert the epistemological hierarchy&#13;
imposed through mind colonization. Zitkala-Ša’s autobiographical&#13;
collection of short stories titled American Indian Stories (1921)&#13;
documents her boarding school experience and the acquisition of the&#13;
colonizer’s education and language. The present paper seeks to&#13;
address mind colonization through language and education on the&#13;
example of Zitkala-Ša’s American Indian Stories relying on a&#13;
number of theories and approaches. The paper also reflects on the&#13;
importance of Zitkala-Ša mastery of the colonizer’s language.</text>
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                    <text>1. International Symposium on Sustainable Development, June 9-10 2009, Sarajevo

Colouring Turkish Management Type:
An Empirical Analysis on Supermarket Store Managers
Rana ÖZEN KUTANIŞ
Sakarya University, Economics and Administration Science Faculty,
Management Department, TURKEY
rkutanis@sakarya.edu.tr
Serkan BAYRAKTAROĞLU
Sakarya University, Economics and Administration Science Faculty,
Management Department, TURKEY
serkanb@sakarya.edu.tr
Abstract: This research presents Spectral Management Types and carrying out of these styles
in Turkish managers. This approach leads to eight different kinds of management types.
Spectral theory of personality consists of three important characteristics of a manager –
cognitive, affective, and behavioural. In this research Spectral Management Type Inventory
(SMTI) is used for Turkish managers in a supermarket store. The research is conducted with
mixed methodology. Both qualitative and quantitative methods are conducted. At the end of
the research, just five managerial types are determined. In terms of their colours, Turkish
managers have large managerial perspectives.
Keywords: Management, Management Types, Managers

Managerial Types
Managers have to have some developmental skills for being effective and successful in organisations.
The abilities of experienced managers (like knowledge, skill, experience, personality) are emphasized in
different ways (Eren, 1989; Koçel, 1999). In macro perspective, the most important external factors that affect
the behaviours of managers are education, culture, economical and social environment.
Managers are classified differently in the literature. The most popular classification is about democraticautocratic managers. In this study, firstly, Spectral Management Type Inventory (SMTI) - developed by Baruch
and Lessem (1995) and updated afterwards (Baruch &amp; Lessem, 1997; Lessem &amp; Baruch, 1999) - is practiced.
The dominant dimensions of personality of managers are pointed out.
The eight managerial types are: Innovative Manager, Developmental Manager, Analytical Manager,
Enterprising Manager, Manager of Change, People Manager, Action Manager and Adoptive Manager.
The detailed information on SMTI and explanations of this spectrum were given below:
In this spectrum, the dimensions appeared to have effects on the personality of the managers. At the introduction
of the spectrum it follows as “SMTI reflects your personal and cultural features as a manager. It is affected by
your personal features, your personality, your age and your culture. Your cultural appearance is affected by your
roles and status at the level of national, organisational and professional contexts. You can learn which type of
manager you are as to fill in the questionnaire below. Although you may have all features of 8 manager types,
one of them would be dominant. So there is no good or bad score in this spectrum”.
The eight managerial types are summarised below (Lessem, and Baruch, 1999:11-13):

Innovative Manager
Innovative managers (violet) are total originals, able to create something out of seemingly nothing.
They are propelled forward by an inner compulsion, which is projected onto others by a powerful and visually
expressive imagination. They will be creative learners and while in a group will emerge as inspired team
members. The innovator is probably the rarest of all managers, though s/he is probably more likely to be found
in Silicon Valley than anywhere else. Such managers are the inventors and visionaries, pointing a group, in the
most picturesque language, towards a promised land. Such team members, if their strengths go unrecognized,
can become dogmatic, intolerant and intolerable.
In fact often innovative managers consider themselves as idiosyncratic loners, incapable of being
integrated into a team, and may need the patience and insight of a harmoniser to form a bridge between
themselves and more conventional others.

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Developmental Manager
Developmental managers (indigo) play a balancing role, more similar with that of enabler rather than
fixer that is essentially developmental in nature. For the developmental manager is able to recognize and harness
the forces of diversity. Co-operation and interdependence is to developmental managers what co-ordination and
dependability is to the analytical manager. These types of managers learn through depth of insight and breadth of
exposure rather than through focused instruction or personal challenge. As team members, then, harmonisers are
essentially constructive where others are provocative or even destructive.

Analytical Manager
The analytical manager (blue) is the original executive. S/he fits comfortably into “role” or functionally
based organizations where bureaucracy, in either its negative or positive sense, prevails. Impersonal, objective
and honest in their dealings, such managers prefer certainty to uncertainty and well plans to different
manoeuvres. Analytical managers are a force of law and order in their organizations and progress through the
managerial hierarchy along conventional promotional lines. As a team member, s/he would best be the
conventional chairperson or team leader. Analytical managers welcome authority and responsibility, and want
roles, rules and routes to be closely prescribed. As team members, they are practically thoughtful, and are good
organizers in the conventional sense of the word.

Enterprising Manager
Enterprising managers (green) can manage new markets, recognize and grasp new business
opportunities, and generally enjoy the rough and tumble of business life. They are certainly gamesmen and
women who love a good scrap, and respond immediately to a challenge, especially if it involves some personal
and financial risk. Enterprising managers are at home in the sales-force, in charge of a profit centre or heading up
a new venture. They may be ruthless and unscrupulous but also fun loving, larger than life characters. Such
entrepreneurial characters learn from emotionally laden experiences. The enterprising managers take most of the
responsibility on themselves. This type of manager is typically proactive, seizing every possible opportunity to
steer the group in his/her desired direction. S/he is emotionally influential and commercially realistic. If his/her
strength become overdone, such a person may sabotage group proceedings to retain influence.

Manager of Change
The manager of change (yellow) is intellectual rather than emotional or practical. Such managers need
to work in a mentally stimulating environment, and will seek professional advancement within a particular
organization. As a result managers of change can be prone to job hopping, for the sake of professional stimulus
rather than, at least primarily, money or status. Managers of change will learn through trial and error, applying
their minds to particular tasks and then learning from the consequences. As a team person then, s/he enjoys
working with a wide variety of people. Such a person finds group problem solving stimulating and such a
“networker” will use every opportunity available to involve people from outside the group with them. In that
context this type of managers will seek to generate and share ideas with as wide a circle of contacts as possible;
work, then, must be fun. Should his/her strengths be ignored s/he may become argumentative and stubbornly
resistant to authority, thereby preferring varied consultancy based activity to ongoing, functionally based work.

People Manager
People managers (orange) are naturally friendly, sociable and warm. They characteristically emerge
from the sales-force or from the shop floor, rather than through the graduate management ranks. Such a “people
orientation” in Japan is a prerequisite for advancement across all management ranks. The people manager finds it
difficult to acquire knowledge outside of concrete situations, in association with either people or things. S/he
may be the one to remember, and to celebrate, birthdays both of individuals and also of critical events in the
history of the group or company. If his/her strength is overdone s/he may spend all their time being nice to
others.

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Action Manager
Action manager (red) is at a premium in very fast moving industries, where the expression “work hard,
play hard” has become commonplace. In a production or distribution context where an action speaks louder than
words such a “red” management orientation is often called for. The ability to act fast, and to enact situations, can
be at a premium. S/he learns best, and fastest, in crisis. Characteristically action managers need to react to
external stimuli, in order to learn, and find that any from of management education that is divorced from action
is meaningless. This type of manager values deeds far above words. For that reason s/he tends to be reactive
rather than proactive, thriving on crises, where external stimuli provoke him or her to action. In fact the
compulsive action wo/man can wreak harm by doing things at the wrong time and in the wrong place, not to
mention a propensity to do battle, come hell or high water. Therefore, in a group context, s/he might try getting
on with the job rather than thinking about it.

Adoptive Manager
Adoptive manager (grey) is virtually nonexistent in Western Europe and America. For this type of
manager has such humility, and faith in the company or the creed, that s/he has minimal individual identity. This
person manager immerses him or herself in the surrounding group and culture completely. Adoptive manager is
able to carry out required tasks with a degree of persistence and precision, typified by the Japanese and the South
Koreans.

The Aim of The Research
In this research, 24 stores of a National Supermarket Chain in Turkey, are included, and the
theory is tested by standardized questionnaires and semi-structured interviews. The managerial
properties of the managers are meant to measure by the questionnaire. The research is a pre-test of
SMTI in a supermarket chain in Turkey.
In this research, following the theoretical explanation of the managerial types, questionnaires were
issued and implemented within stores of well-known chain-stores in Turkey.
Standard questionnaire form was used as to explore whether the participants are in line with
the managerial types indicated in the literature.

The Limitations of the Research
The main limitation of this research is the replication of this study made possible in only one
company. The research has been conducted within 5 months within the same sector. However, this
research may be considered as a pilot study that the research framework can be applied to different
sectors in Turkey.

The Methodology
For this research, the standardized questionnaire prepared by Baruch and Lessem (1999) is used with
their written consent. There are additional 24 questions on measuring the managerial types of the managers
qualitatively. During the quantitative research, frequency analyses, Factor Analysis, Cluster Analysis and
Reliability Tests are applied.

The Sampling Method
The sample of the research consists of 59 store managers. There are totally 79 store managers and hence
replication rate is 74.68 % which is at acceptable level. In participant stores (one store manager and 2 or 3
deputy managers are employed). Within the retail sector in which competition is intensive the role of personnel
and the management have been increasing. So retail sector may be a good choice to explore the managerial
types.

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Findings
The data are analysed by SPSS 15.0 at the end of the research. In addition to the management types, the
relationships between the demographics and management types are sought. The managers are categorised
according to personal characteristics at the end of the analyses.
As it is seen in Table 1, managers are mostly male, young, married and collage graduates. They are also
mostly deputy store managers having 1-5 years of work experience and they have chosen their jobs intentionally.
Table 1. Demographic Findings
n
Gender

Female
Male
-30
31-45
Married
Single
Collage
Under-

Age
Marital Status
Education
Graduate

Graduate
Vice Manager
Manager
-1 year
1-5 years
5-10 years
10+ years

Status
Experience

%
10
49
45
14
53
6
40
14
5

16,9
83,1
76,3
23,7
89,8
10,2
67,8
23,7
8,5

43
16
4
38
6
11

72,9
27,1
6,8
64,4
10,2
18,7

In terms of factor analysis (KMO=0,748) and cluster analysis, instead of eight managerial types, five
managerial types are determined (78,223 % of variance is explained). Innovative (violet), Enterprising (green)
and People (orange) Managers could not be determined at the end of the research.
Table 2. Results of Reliability Tests
Alpha-Cronbach (α)
Action Manager (red)

0,71

Developmental Manager (indigo)

0,73

Manager of Change (yellow)

0,67

Analytical Manager (blue)

0,69

Adoptive Manager (grey)

0,79

In Lessem and Baruch’s research there were eight managerial types that was the inspiration of this
study. However as a result of this study, five managerial types were found. Adoptive, developmental and action
managerial types could be identified within the sample. However two of the apparent managerial types are not so
explicit as change manager with (α=0,67) and analytical manager with (α=0,69) that the cronbach alpha levels
are below 0.70.
In terms of the results, the most valuable manager type is Adoptive Manager (α=0,79). The grey colour
shows imitative aspects of learning. Learning process has the most important and general tendency in Turkish
managers’ characteristics. First Learning and imitating, than developing (indigo) their knowledge and showing
their experiences in action (red) are the most important behaviours of Turkish Managers. Analytical (blue) and
change (yellow) managers are also be defined. Finally, in order, grey, indigo, and red are prior colours of Turkish
managers. Secondly, blue and yellow colours are also available within these managers.

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�1. International Symposium on Sustainable Development, June 9-10 2009, Sarajevo

Conclusion
The SMTI, is a measure of managerial styles but not effectiveness. There are innumerable colour
combinations which will affect the shading of a particular managerial type. Different combinations of colour can
be seen in different cultures. Some “colours” are more prevalent in one culture than is to another. The
managerial spectrum inevitably reflects the “surface structure” of a manager’s personality. His/her “deep
structure” will be affected by the particular national, corporate and professional culture of which s/he forms a
part.
The eight “colours” of manager types can be “vertically” considered as eight sub-processes of learning
or innovation. Yellow shows freedom loving person, the green shows entrepreneurship. Grey reflects imitative
aspects of learning, at an early stage of information processing, as compared with indigo type insight at a later
stage. Violet reflects a creative imagination, prior to the orange aspect of innovation, which incorporates
closeness to the customer. Analytical blue shows more methodical managers. Red means more action and
working hard. Managers may be liable to retain their basic managerial orientation throughout their career and
their support colours might vary over time.
In this research, five managerial types were found. In order, adoptive, developmental, action, change,
and analytical managerial types could be identified within the sample. Innovative, entrepreneurial and
humanistic managerial types could not be identified within the sample. As colour spectrum, grey, indigo, red,
blue and yellow colours are important within Turkish managers. Both bright and pastel tones show a kind of
managerial diversity in Turkish managerial style as its culture which is in between west and east.
In the future researches, the same research might be conducted in different Supermarket Chains in
retailing sectors in different cultures. It may be possible to define new types and colours of managers.

References
Baruch, Y. &amp; Lessem, R. (1995). Managerial Development through self and group evaluation of managerial style. Journal of
Management Development. 14(1): 34-39.
Baruch, Y. &amp; Lessem, R. (1997). The Spectral Management Type Inventory- a Validation Study. Journal of Managerial
Psychology. 12(6): 365-382.
Gardner, H. (1993). Frames of Mind, Paladin, London.
Kingsland, K. (1984). The personality spectrum, unpublished working paper.
Lessem, R. (1987). Intrapreneurship; How to be an Enterprising Individual in a Successful Business, Wildwood House,
Aldershot.
Lessem, R. (1990). Developmental Management, Basil Blackwell, Oxford.
Lessem, R. (1991). Total Quality Learning, Basil Blackwell, Oxford.
Lessem, R. &amp; Baruch, Y. (1999). Colour your Managerial type: Colour your Organization. Career Development
International. 4(1): 11-18.
Lessem, R. &amp; Baruch, Y. (2000). Testing the SMTI and Belbin Inventories in Top Management Teams. Leadership and
Organization Development. 21(2): 75-83.
Steiner, R. (1966). Study of Man, London: Rudolf Steiner Press.

320

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                <text>This research presents Spectral Management Types and carrying out of these styles  in Turkish managers. This approach leads to eight different kinds of management types.  Spectral theory of personality consists of three important characteristics of a manager –  cognitive, affective, and behavioural. In this research Spectral Management Type Inventory  (SMTI) is used for Turkish managers in a supermarket store. The research is conducted with  mixed methodology. Both qualitative and quantitative methods are conducted. At the end of  the research, just five managerial types are determined. In terms of their colours, Turkish  managers have large managerial perspectives.</text>
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                <text>The Millennium Development Goals (MDG) among other things have not only brought poverty reduction onto the global development agenda but have also urged countries to help halve poverty by 2015. Various policy initiatives have been implemented towards actualizing the first MDG. Ghana, through its policy programmes is at the verge of meeting MDG 1 well before 2015. One of such programmes is the Livelihood Empowerment against Poverty (LEAP) which provides direct cash transfers to extreme poor and vulnerable. Do cash transfers add up to the agenda? By invoking a non-parametric chi-square test, we find evidence of the contribution of the cash transfer programme in LEAP-ing beneficiaries out of poverty by supplementing their income levels as well as improving their livelihoods. At least in our study area, we found a 29% decrease in the number of beneficiaries earning below the lower poverty line while 61% have been able to meet part of their basic needs. To ensure a continual reduction in poverty, we argue for the need to fundamentally go beyond short-term gains through co-ordinated, purposeful social and complementary services that will create opportunity for empowerment among the poor and vulnerable households. </text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Combining Analytical Hierarchy Process and TOPSIS
Approaches for Supplier Selection in a Cable Company
Emrah Önder
İstanbul University, İstanbul, Turkey
emrah@İstanbul.edu.tr
Sündüs Dağ
İstanbul University, İstanbul, Turkey
skumpas@İstanbul.edu.tr
In the competitive business environment of the 21st century, organizations
must reply quickly and precisely to customer demands. The choice of suppliers
and their performance assessment are becoming major challenges that face
supply chain managers or directors. Evaluating suppliers and selecting one of
them are complicated tasks due to the fact that various criteria or objectives
must be considered in the decision making process. Also in many real world
cases the criteria are not equally important for the purchase managers.
Numerous decision making techniques have been offered to handle with the
supplier selection problem. In this study, we proposed a supplier selection
analysis model considering both Analytic Hierarchy Process and TOPSIS
method. Subjective and objective opinions of purchase managers/experts turn
into quantitative form with Analytic Hierarchy Process. Technique for Order
Preference by Similarity to Ideal Solution (TOPSIS) technique is used for
calculating the supplier’s ratings.
The aim of this paper is to determine the appropriate supplier providing the
most customer satisfaction for the criteria identified in the supply chain. In this
paper, data taken from a well-known cable manufacturing company in Turkey
is used to illustrate the supplier selection procedure. Due to the fact that main
raw material used in all cables, the company strongly focuses on supply of the
Electrolytic Copper Cathode. The company detects eight different criteria for
procurement of the Electrolytic Copper Cathode. These are origin, quality,
availability, cost, delivery requirements, cost of conveyance, and quality
certificates. Apparently, supplier selection is a multi-criteria problem that
includes both quantitative and qualitative factors. It is necessary to make
trade-off between these tangible and intangible factors while considering a
suitable supplier. There are four firms providing the Electrolytic Copper
Cathode for the company. In analyzing the data, Analytical Hierarchy Process
(AHP) and Technique for Order Preference by Similarity to Ideal Solution
(TOPSIS) methodologies are used for the outranking of supplier alternatives.
Keywords: Supplier Selection, Multi Criteria Decision Making, Analytical
Hierarchy Process (AHP), TOPSIS Method, Cable Sector.

95

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DAG, Sundus</text>
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                <text>In the competitive business environment of the 21st century, organizations  must reply quickly and precisely to customer demands. The choice of suppliers  and their performance assessment are becoming major challenges that face  supply chain managers or directors. Evaluating suppliers and selecting one of  them are complicated tasks due to the fact that various criteria or objectives  must be considered in the decision making process. Also in many real world  cases the criteria are not equally important for the purchase managers.  Numerous decision making techniques have been offered to handle with the  supplier selection problem. In this study, we proposed a supplier selection  analysis model considering both Analytic Hierarchy Process and TOPSIS  method. Subjective and objective opinions of purchase managers/experts turn  into quantitative form with Analytic Hierarchy Process. Technique for Order  Preference by Similarity to Ideal Solution (TOPSIS) technique is used for  calculating the supplier’s ratings.  The aim of this paper is to determine the appropriate supplier providing the  most customer satisfaction for the criteria identified in the supply chain. In this  paper, data taken from a well-known cable manufacturing company in Turkey  is used to illustrate the supplier selection procedure. Due to the fact that main  raw material used in all cables, the company strongly focuses on supply of the  Electrolytic Copper Cathode. The company detects eight different criteria for  procurement of the Electrolytic Copper Cathode. These are origin, quality,  availability, cost, delivery requirements, cost of conveyance, and quality  certificates. Apparently, supplier selection is a multi-criteria problem that  includes both quantitative and qualitative factors. It is necessary to make  trade-off between these tangible and intangible factors while considering a  suitable supplier. There are four firms providing the Electrolytic Copper  Cathode for the company. In analyzing the data, Analytical Hierarchy Process  (AHP) and Technique for Order Preference by Similarity to Ideal Solution  (TOPSIS) methodologies are used for the outranking of supplier alternatives.  Keywords: Supplier Selection, Multi Criteria Decision Making, Analytical  Hierarchy Process (AHP), TOPSIS Method, Cable Sector.</text>
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                    <text>Commercial Websites Evaluation
Zeid Hazem, Meliha Handzic
International Burch University, Faculty of Economics
71000, Sarajevo, Bosnia and Herzegovina.
E-mails.: Zeid.hazem@yahoo.com
Abstract
The paper presented roughly consists of three parts, as follows:
Finding a criteria to evaluate a commercial website
Selecting a website and applying criteria
Comments and improvement advice
First task was to find suitable criteria by which the site is to be evaluated; through extensive
research on the internet regarding web site criteria and business sites in general we have
found out what makes the business web such a powerful medium for approaching your
customers. The availability and growth of the Internet offers use the opportunity to find
information and data from all over the world. Internet resources, in particular World Wide
Web resources, continue to proliferate at an astonishing rate. This is especially true for
commercial web sites which as some experts state, grow at an astonishing rate of one per
every 3 seconds!
Keywords: e-business, website design, website evaluation criteria
1.INTRODUCTION
To successfully create the (commercial) presence on the web, it is necessary to be aware of
the users – customers.
The internet works both ways - It is possible for almost anyone to place anything on the
Internet. Viral marketing can, with lightning speed, spread the word about your product, be it
good or bad.
Users appreciate quality and credibility.

390

�Users are security sensitive, and especially so when they want to purchase over the
internet.
Users look for some fixed points or anchors to lead them through the content of the page.
Users follow intuition when browsing; they do not like to follow a linear pattern provided
by a site.
Users are impatient and insist on instant gratification.
Users should be motivated for them to revisit the website
To be able to effectively present the product to the customer you need to pursue the following
principles of user psychology
Don’t make users think , Don’t squander users patience ,Manage to focus users attention ,
Strive for feature exposure , Make use of effective writing , Strive from simplicity , Don’t be
afraid of the white space , Communicate effectively with a visible language , Conventions are
our friends , Security and privacy are of highest importance, the presence of the company's
website on the internet must be known to the target audience.
2.MATERIAL AND METHODS
2.1 Criteria for Evaluation
Out of the many criteria we found the following to properly evaluate the content of the
website.
2.1.1.Purpose
The website hast o have a clear purpose. Whether it is an educational site, an internet
multimedia presentation, search portal or commercial site different rules of design an
organization apply.
2.1.2.Audience
Who is the implied audience for the site? From the homepage of a site, the user of the web
should be able to identify the general audience for whom the site is developed.

391

�2.1.3.Functionality
Functionality is the use of technology on the site. Good functionality means the site works
well. It loads quickly, has live links, and any new technology used is functional and relevant
for the intended audience. The site should work cross-platform and be browser independent.
Highly functional sites anticipate the diversity of user requirements from file size, to file
format and download speed. The most functional sites also take into consideration those with
special access needs.
2.1.4.Organizational
Is the organizational scheme appropriate, A Web document that has a vast tree of links is
difficult to navigate and overwhelming to the eye. Is there a consistent look and feel from one
page to another? - Visual similarities in all sections.
Navigation
Navigation through the website should be an effortless process. Transferring from one part
of the website to another should be an intuitive process and the user should not be. The
website has to have clear anchor points around which the web site is structured.
2.1.5.Accessibility
The website should allow easy access to the products it is trying to sell, and use other
resources like search engines or web apps to promote this goal.
2.1.6.Uniqueness
Uniqueness and originality of the web site is not mandatory but can help to attract visitors
and promote a different image of the company in the industry. However commercial sites are
limited in their creativity because the purpose of the site is not to be original but to best
promote the product it is based for.

392

�2.1.7.Design &amp; Style
the general appeal of the website can be improved by its design it must never take second
place to the functionality of the site itself. It must be taken into consideration what is the
purpose of the graphical content on the web page, The visual image of the site should match
accordingly so that the look and feel is similar while transitioning the page. Lastly but not
least importantly the design of the web site should extend the company image and adhere to
target audience.
2.1.8.Multimedia
Good web sites weave together relevant text, audio, video, and still images to give users a
rich experience. Multimedia content has to be adjusted to be compatible with users with low
bandwidth speeds and different browsers.
2.1.9.Security and Privacy
If your website collects sensitive information from your customers, you should use security
systems like SSL (Secure Socket Layer). This guarantees that the data provided by your
customer will not fall into the hand of a malicious hacker while transferring from his
computer to the web server. If your site is planning to use cookies, make sure that you
covered this aspect in your privacy policy too.
2.1.10Website
The website we chose to evaluate is a site held by the company HORSEFEATHERS™ and
can
be found on the internet address www.horsefeathers.eu

393

�HORSEFEATHERS™ was originally founded in 1989 in British Columbia, Canada as a
brand who started selling specific sports apparel or so called “outerwear”, intended for
snowboarders and skateboarders.
The website was launched in 2001 and it follows the industry standard in that it is completely
revamped twice a year to reflect the winter and summer seasons (snowboard and skateboard).
3.DISCUSSION
To evaluate this site we will view through each of the criteria defined in the previous part .
Purpose
Purpose of any commercial website which sells finite products is to act as an interactive shop
window . The site offers other information like NEWS, BLOG and even INTERVEW and
VIDEO archive but the main part of the page is dedicated to showcase its products.
3.1.Audience
It is clear from the start that the site is oriented towards the younger generation. With its
stylized graphics and action shots it appeals to the specific nature of the sports it represents.
Interviews and blogs are conducted with young up-coming stars in their respectable sports,
and as such appeal to the population who view these activities as more than just a hobby. To
them these people are their role models and a connection to the brand is a great marketing
strategy.
3.2.Functionality
The content of the site is well balanced, the graphics are of high quality but not such that can
severely hamper the users with slower internet connection. The multimedia content provided
can be viewed in different resolutions which a customer can choose, and the only requirement
for the site to be seen is to have Adobe flash installed , which is pretty much the industry
standard. The web page looks identical in Firefox, Explorer and Chrome, three predominant
internet browsers

394

�3.3.Organization&amp; Navigation
The organizational units that compose the site are available from the first page of the web
site and remain available when navigating through it. It is commendable that the site decided
to abandon the idea of pop-ups upon entry and language selection page at the beginning. We
believe that these components detract from experiencing the website. The organization is
roughly divided in three parts the top layer that contains the links to every part of the web
site, the middle window where the majority of the content is displayed and the bottom layer
which gives additional links and information. The whole promotional part of the website is
done flawlessly because each part of the website is accessible from no more than 3 clicks,
The shopping part is done with a bit less finesse, the simple and clean promotional page is
left and is replaced with a clunky interface where all the product are piled up In endless
columns. This leaves the user at question because suddenly the access to the rest of the
content is cut off, category links have switched places and the user is once again doomed to
make use of a scroll bar. This whole switch would be easy to forget if the access to content
made up for it but in contrast it even becomes difficult to seek the product you need. But this
is a topic for accessibility of content.
3.4.Accessibility
The promotional part of the website is exemplary in its access to content. Already mentioned
in organizational part the product are clicks away to access and make browsing through them
a fun experience. By clicking on the desired piece of clothing it is automatically shown on
the model. It is a great system and since in these kind of sports apparel is basically bought to
complement the kind of gear you already possess (the color of the board, boots and bindings
for example) this becomes a necessity.
3.5.Uniqueness
In terms of uniqueness the page is not entirely different from its rivals (One could even argue
that they are more similar than different f.e. www.nitrousa.com, www.burton.com) but that is
not necessarily a weakness. The products are the centerpiece of the pages and everything else
supports that idea.

395

�3.6.Design &amp; Style
It is immediate from the first view of the page that the site has a crisp youthful design. The
predominant color is white with brightly colored links and fitting graphic. The idea of
product based sites most times is for the web page to blend into the background while the
product is put in front and the character of products (bright unnatural colors on white
background – snow) creates a perfect setting for that effect. The graphic images are presented
with a stylish pencil drawn background and the configuration option I presented with
mechanical sounds and futuristic letters which improves the experience. The shopping part of
the page is presented in a style that neither improves nor hampers the shopping.
3.7.Multimedia
The web page is modest in its multimedia content and that Is not a bad thing. The interviews
and rider videos are easily accessible but not forced onto customers. The videos use a third
party video repository Video similar to YouTube but a favorite among fans of extreme sports.
The configuration part of the page was done using Adobe Flash technology
Security and privacy
Shopping on the web page can be done in three ways ( via Credit Card , via PayPal , via Bank
transfer )These steps satisfy the needs of most customers who desire to purchase over the
web. Using credit card is the easiest way but carries the risk of online transactions present
everywhere on the internet. The shopping is done on a secure html page as per industry
standard. PayPal is more secure in that way that the credit card info is inserted sometime
before and the customer is just using his PayPal account. This method requires an active
PayPal account however. The last option is direct bank transfer which is the most
cumbersome but most reliable way and it does not require a credit card. The shipping is free
to all users who order a total sum of over 300 Euros.
4.CONCLUSION
the web page is a good concept, it has a lot of room for improvement, and with proper
improvement the web page with its Configuration could become a big success. Improvements
could be made in shopping section, which needs to be redesigned to match, other sections of
this web page and it needs to be simpler and easier for common usage. Aside to this, their
web catalog needs to be redesigned and reorganized to meet modern shopping standards. The
entire web page logic needs to be revised; additional features need to be included into
Configuration section which would make shopping easier and more efficient. The web page
has a lot of potential, and with proper improvements it could become a big hit and it could
bring a lot of money to shop owner.
396

�REFERENCES:
Gary
Martin.
(1996-2011).
Horse
feathers.
Available:
http://www.phrases.org.uk/meanings/horse-feathers.html. Last accessed 20th November
2011.
Horsefeathers. (2010). Horsefeathers. Available: http://www.horsefeathers.eu/en/. Last
accessed 20th November 2011.
Bruce
Clay,
INC.
(1996-2011).
Quality
Site
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