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                    <text>Âşık Tarzı Şiir Geleneği Ve Günümüzde Bu Geleneğin Sürdürülebilirliği
Üzerine Düşünceler
Halil Altay GÖDE
Fen Edebiyat Fakültesi
Türk Dili ve Edebiyatı Bölümü
Süleyman Demirel Üniversitesi
Isparta / TÜRKİYE
Halk edebiyatının manzum türleri içerisinde yer alan ve yazarı belli olmayan şiirler anonim halk şiiri,
yazarı belli olanlar ise âşık şiiri içerisinde değerlendirilmektedir. İslamiyet öncesi dönemlerde ozan, baksı,
kamlarla başlayan bu gelenek ürünleri, yazıya geçirilmediğinden yok olup gitmiştir. Sözlü geleneğe dayanan
halk şiiri ürünleri elimizde bulunmamasına rağmen çeşitli kaynaklardan elde edilen bilgiler ışığında geleneğin
çok eskilerden günümüze taşındığını da göstermektedir. Geçmişte kaybolmuş bu geleneğin ürünlerinin belli bir
dönem sözlü olarak devam ettiğini, bu ürünlerin özellikle 13. yüzyıldan itibaren zaman zaman yazıya geçirilerek
günümüze kadar geldiğini biliyoruz. 19-20 yüzyıllarda takip edilebilir âşık tarzı şiir geleneğinin, zaman zaman
usta-çırak ilişkileri içinde geleneksel olarak devam edegeldiğini, fakat günümüzde geleneğin sürdürülebilirliği
hususunda bazı sıkıntılar olduğu görüşünden hareketle bu bildirimizde çözüm önerileri sunulmaya çalışılacaktır.
Âşık tarzı üzerine Fuat Köprülü’nün önemli çalışmaları vardır. Köprülü, âşık edebiyatının büyük
kitlelere hitap eden bir edebiyat olduğunu vurguladığı bir yazısında, âşık edebiyatını, Türk memleketlerinin her
tarafına, büyük şehirlerden ıssız köylere kadar her yere ve halkın muhtelif tabakaları arasına sokulan, ihtişamlı
zengin konaklarında olduğu gibi, fakir kahvehanelerde de rağbet gören âşıklar ve onların edebiyatı eski Türk
bediî hayatının –belki en dikkate değer olmasına rağmen- en meçhul ve tetkiki hemen hemen güç bir şubesi
olarak değerlendirerek, âşık edebiyatını anlayabilmek için tarihî menşeine inmek gerektiğini vurgulamaktadır.
(1)
Reşit Rahmeti Arat ise Eski Türk Şiiri adlı eserinde âşık şiirinin temelini oluşturan şiir sanatı ile ilgi
mefhumları, koşug, kojan, koşma, taksut, takmak, ır, yır, küg, şlog, padak, kavi, baş, başik gibi terimlerle ortaya
koymakta ve en eski şiir geleneğinin ortaya çıkardığı, Aprınçur Tigin, Kül Tarkan, Sınku Seli Tutung, Ki-ki,
Pratyaya-şiri, Asıg Tutung, Çısuya Tutung, Kalım Keyşi, Çuçu, Yusuf Has Hacib gibi şairleri gün yüzüne
çıkarmıştır.(2)
Eski devirlere ait Türk şairlerine verilen adlarla ilgili olarak ise Köprülü şu bilgileri vermektedir.
“Tonguzlar’ın Şaman, Moğol ve Boryatlar’ın bo veya Bugue, Yakutlar’ın Oyun, Altay Türkleri’nin Kam,
Samoitler’in Tadibei, Finovalar’ın Tietoejoe yani bakıcı, Kırgızlar’ın Baksı-Bakşı, Oğuzları Ozan dedikleri sahir
şairlerdir.(3)
Dönemine ve coğrafyasına göre değişik adlarla anılan ve Türk halk şiirinin örneklerini ortaya koyan
sanatkârlara günümüzde taşıdıkları özelliklere göre âşık veya saz şairi demenin doğru bir görüş olduğunu
savunan Saim Sakaoğlu, günümüzde ısrarla yerleştirilmeye çalışılan halk ozanı söyleyişine de karşıdır. (4)
Ozan kavramının 16. yüzyıla kadar kullanıldığını ve her nedense bu yüzyıldan sonra kelimenin anlamında bir
kayma olduğunu ve 17. yüzyıldan itibaren âşık adının yaygınlaştığını vurgulamaktadır. (5)
Köprülü, Âşık edebiyatı hakkında eski tarih ve tezkirelerde hiçbir bilgiye rastlanamamasının sebebi
olarak eski fikir adamlarının Arap ve Fars etkilerinde kaldıklarından halkın zevkini, rağbetini, temayüllerini göz
ardı ettiklerini, halka ait olan şeyleri fena ve aşağı gördüklerini, küçümseyen bir gözle baktıklarını görmektedir.
Bu bakış açısından dolayı, münevver sınıf ile âşıklar arasında halkın ruhunu birbirinden ayıran eserler ortaya
konulurken, Anadolu’da yetişen halk şairleri de şairden sayılmamaktadırlar. Fakat, halkın anlayıp, hissettiği
eserlere karşı gösterdiği rağbet de oldukça yoğunlaşmış, özellikle IV. Murat döneminde Anadolu’da, anlaşılması
güç bir lisanla yazan mağrur ve hod-perest sanatkârlar, saz şairlerini ne kadar tahkir ve tezyif ederlerse etsin, saz
şirinin yükselişi engellenememekte ve şair deyince akla âşıklar gelmektedir. (6)
Sözlü gelenek, cönk adı verilen defterler, âşıkların hafızaları, bazı tarihi kayıtlar ve divanlarla az-çok
bilgi edinebildiğimiz saz şiirinin ilk devirleri hakkında tam bir bilgimiz yoktur. Bunun sebebi ise Divan edebiyatı
mensuplarının bu şiiri yaratan şairlere düşmanlık beslemesi ve tezkirelerinde onların biyografilerine ve eserlerine
yer vermemeleridir. (7) Âşık tarzı mahsullerinden şimdiye kadar tesadüf edilen eserler en çok XVII. - .XVIII.
yüzyıllara ait olanlarıdır. Daha öncesine ait elimizde çok fazla bir belge yoktur. Âşıkların hece vezniyle
yazdıkları millî eserler muntazam divanlar halinde değil, muhtelif mecmualarda, cönklerde, perişan ve ekseriyası
imlası bozuk bir halde yazılı bulunur. (8)
Âşık edebiyatını devirler halinde inceleyecek olursak Boratav’ın tasnif etmiş olduğu dört devir
karşımıza çıkmaktadır. Birinci devir, XIII-XV. asır sonlarına kadar olan zamanı içine alır ve bu devirde XV.

397

�asırda yaşamış bir şair olduğu tahmin edilen Ozan’dan kalmış bir parça vardır. Dede Korkut Hikâyeleri’nin
manzum parçalarını da yazarı belli olmamasına rağmen bu devir içerisinde değerlendirmektedir. İkinci devir ise
XVI.-XVII. asırları içine alır. Bu devirde şehirlerde ve kasabalarda yerleşmeye başlayan Bektaşi geleneğinin
etkisiyle altın devrini yaşar. Bu altın devrenin halk şairleri de, diğer devirlerden kendilerini ayıran özelliklerle
görünürler. Boratav’ın üçüncü devir olarak değerlendirmiş olduğu XVIII. asır sonlarından günümüze kadar
bahsettiği devri gerileme devri olarak görür. Bu devir içinde halk şairlerini son bir himaye gayreti olarak görülen
bir dönem görülmektedir. İstanbul’da padişahın himayesi altında bir halk şairleri teşkilatı meydana getirilir.
Fakat bu dönem de, bir yere bağlı kalan, geniş dolaşma sahalarını yitiren halk şairlerinin eserlerindeki gerilemeyi
durdurmasına engel olamamıştır. (9)
Boratav’a göre Halk şairleri, şiirlerini yazı yoluyla değil, sözlü gelenek yoluyla yayarak en eski çağların
şiir geleneğini devam ettiren sanatkârlardır. Eski ozanların kopuzlarına karşılık âşıkların sazları vardır ve
bununla çalıp söylerler. Bu durumda halk şairi birkaç vazifeyi birden görür.
1. Kendi eserlerinin şairi ve aktarıcısıdır
2. Bazı hallerde hem kendi eserlerinin hem de başka eserlerin bestekârıdır.
3. Başka halk şairlerinin eserlerini yerden yere ve devirden devire götüren, yayan sanatkârdır.
Boratav, halk şairlerini yetiştikleri muhitlere göre de ayırmaktadır. Bu tasnife göre ise:
1. Tasavvuf mevzularını işleyen, tarikat ve zümre fikirlerini temsil eden şairler
2. Kasaba ve şehir muhitlerinde yetişmiş şairler
3. Köy şairleri
4. Göçebe şairler (10)
Köprülü ise âşıkları yetiştikleri muhitlere göre sınıflandırmış ve şehir muhitinde yetişen âşıklar ile köy
ve aşiret çevrelerindeki âşıklar olmak üzere iki kısımda değerlendirmiştir. (12) Âşıkların kendi haklarındaki
telakkiye göre ise şairler ikiye ayrılmaktadır.
1. Kalem şairleri; yani, yüksek sınıfa mahsus şiirler yazan klasik şairler
2. Meydan şairleri; yani halk toplantılarında irticalen de şiirler tertip eden ve onları sazları ile çalıp
söyleyen saz şairleri.
Bu telakkiye göre meydan şairleri olarak adlandırılan saz şairleri kendilerini türlü bakımlardan klasik
şairlerden üstün sayarlar. Çünkü irticali söylemenin vezin ve kafiye uyumuyla gerçekten zor olduğu malumdur.
(13)
Geçmiş dönemle ilgili âşık ve âşıklık geleneğinin yayıldığı sahaları da değerlendiren Köprülü, “Şehir ve
kasabalarda, muhtelif içtimai tabakalara mahsus ayrı ayrı kahvehaneler, bozahaneler, meyhaneler gibi umumi
yerler vardı. Bazı büyük kahvehanelerde çalgı ve köçek takımları da bulunurdu. İşte, bu kahvehanelerden
bazıları, bilhassa âşıkların toplantı yerleri idi. Onlar belli mevsimlerde buralarda toplanırlar, sazlarla şiirler
terennüm ederlerdi. Büyüklerin ve zenginlerin konaklarında, saraylarında da çöğürcülere tesadüf edilirdi.
Hükümetin kontrolü altında muntazam bir teşkilata malik olan bu âşıklar panayırlar gibi geçici toplantı
yerlerinde kurulan kahvehanelerde bulunurlar, memleketi dolaşırlar, tekkelerde bilhassa Bektaşi tekkelerinde,
büyüklerin zenginlerin konaklarına misafir olurlardı” (14) şeklinde açıkladığı XVI- XVIII. asır âşıklık
geleneğinin bir dönem devletin kontrolü altında, geniş sahalara yayıldığının bir göstergesidir. Zaten bahsedilen
dönemde yetişen âşıklar ve şiirlerinin değeri bütün araştırmacılar tarafından kabul görmektedir.
Âşıklık geleneği yukarıda bahsettiğimiz tarihi geçmişle birlikte günümüze kadar sözlü gelenek yoluyla
ulaşmayı başarmıştır. Bu geleneği Köprülü şu şekilde açıklamaktadır. “Esnaf teşekküllerinde olduğu gibi âşıklar
teşkilatında da çıraklıktan başlayarak âşık oluncaya kadar geçirilmesi gereken birçok dereceler vardı. Bilhassa
büyük şöhretli âşıkların etrafında saz şairliğine meraklı, istidatlı birçok genç çırak olarak toplanırlar, üstattan
mahlas, yani şiirlerinde kullanacakları bir ad alırlar, âşık olmak için zarurî olan edebî ve meslekî terbiyeyi
gördükten sonra fasıllara girmeye başlarlar, memleket içinde uzun seyahatlere çıkarlar, nihayet âşık olurlardı”
(15)
“Âşıklar, sazlı, sazsız, doğaçlama yoluyla, kalemle veya birkaç özelliği birden taşıyan, geleneğe bağlı
olarak şiir söyleyenlere “âşık” bu söyleme biçimine “âşıklık-âşıklama”, âşıkları yönlendiren kurallar bütününe de
“âşıklık geleneği” adını veriyorlar.” (16)
Ayrıca gelenek içerisinde âşıkta istenen bazı özellikler vardır ki, bu özellikler, bir âşığın önce, kendi
geleneği içinde kabul görmesi için gereklidir. Bir âşık; irticalen şiir söyleyebilmeli, saz çalabilmeli, atışma
yapabilmeli ve bade içtiğini iddia ediyor olmalıdır (17)
Bu dört madde içerisinde sayılan bade içme genellikle rüyada geçekleşir. Bu konuyla ilgili olarak Umay
Günay, hazırlamış olduğu eserde, rüya motifinin planını özetle şöyle vermektedir. “Maddî ve manevî büyük bir
sıkıntının ardından kahramanın Tanrı’ya yalvarmasıyla, kutsal mekânlarda görülen rüyada, Hızır, pir, kırklar,
derviş yaşlı bir kadın veya adam kahramana bir veya üç bardak bade (dolu) sunar ve çok güzel bir kızı tanıtarak
onun memleketini söyledikten sonra, âşığa şiirlerinde kullanacağı mahlası verir, zorda kaldığında ise yardımına
geleceğini belirtir. Badeyi içen kahraman, vücudunu saran ateş üzerine düşer bayılır. Herkes âşığın delirdiğini
zannederken yaşlı bir kadının sazın teline dokunmasıyla kahraman gözlerini açar, sazı eline alır, kendisine
verilen mahlasla şiirler söylemeye başlar. Böylece hem badeli hem de hak âşığı olur.” (18)

398

�Sözlü kültür ortamında, âşık aranılan, davet edilen, sanatını icra ettiği mekâna gidip dinlenilen kişidir.
Bu kişi hak vergisi olarak saz çalıp irticalen söz söyleme yeteneğini bir gecede kazandığı iddiasındadır. İcra
töresi gereği karşısına çıkan âşıklarla atışarak üstünlüğünü ispatlamak zorundadır. Töreye göre sazını kazanana
teslim edecek ve onu usta olarak tanıyacaktır. (19)
1966 yılından beri Konya’da Âşıklar Bayramı’nın düzenlenmesine ve âşıklık geleneğinin belki de
günümüze taşınmasına vesile olan Feyzi Halıcı, âşığın tanımını şu şekilde yapmaktadır. “ Bir uyku veya düş
anında, pîr elinden dolu yani aşk badesi içen, madde dünyasından sıyrılıp mânâ âlemine ve gönül zenginliğine
kavuşan bir kimsenin dili çözülür, dursuz, duraksız, kendiliğinden şiir söylemeye, saz çalmaya başlar. (20)
Usta-Çırak ilişkisi içerisinde yetişen âşıklar günümüze kadar değişik kollar halinde gelmişlerdir. XX.
yüzyılın başlarında özellikle Kars, Erzurum, Ağrı illerinde yoğunluk gösteren âşıklık geleneği ve âşıklar,
günümüzde gelişen teknoloji, ekonomik durum gibi sebeplerle ortaya çıkan doğudan batıya göçten dolayı
geleneksel yapılarını yavaş yavaş kaybetmeye başlamışlardır. Bugün Anadolu’nun çok değişik ortamlarında,
özellikle sanayi bölgelerinde karşımıza çıkan âşıklar yaşadıkları yerlerde âşıklıklarını sürdürmek
gayretindedirler.
Geçmişten günümüze âşıklık geleneği hakkında bilgiler veren Özkul Çobanoğlu, âşıklığın icra
alanlarını şu başlıklar altında değerlendirmiştir. “Kahvehanelerde, âşık fasıllarında, düğünlerde derneklerde, köy
odalarında ve köy ortamında, pazar ve panayırlarda, yeniçeri ortaları, kale, garnizon gibi askeri karargahlar ve
zafer alaylarında; ağa, paşa konaklarında ve saraylarda; ulaşım araçlarında; herhangi bir sebeple toplanmış
kalabalıklarda; yazılı kültür ortamında” (21)
Günümüzde, âşıklar Anadolu’da yapılan bir takım toplantılarla daha çok bir araya gelmektedirler. İlki
1931’de Sivas’ta toplanan ve daha sonraki yıllarda 1938’de Bayburt’ta ve yine 1964’te Sivas’ta âşıklar bayramı
günümüzde 1966 yılından beri Konya’da yapılmaktadır. Bir ara Erzurum’da birkaç yıl yapılan bu bayram sadece
yetkililerin olaya yanlış bakmaları sonucunda durdurulmuştur. Ayrıca bazı âşıkları anmak için yapılan toplantılar
da âşıkların bir araya gelmesi için güzel bir vesiledir. Şenlik (Çıldır), Emrah (Erciş), Sümmani (Narman), Veysel
(Sivas), Seyrani (Develi) Ferahi (Ceyhan) v.s. (22)
Âşıkların, bu geleneğin içinde yer almaları konusu çeşitli sebeplerle ortaya konulabilir. Bu sebeplerin
ortaya konması icra yerleriyle birlikte düşünüldüğünde günümüz âşıklığının zor durumu daha açık bir şekilde
görülecektir.
İnsanları âşıklığa iten sebepleri Doğan Kaya bir bildirisinde şu şekilde sıralamaktadır.
“1. Irsiyet ve şairlik istidadı; 2. Çevre; 3. Çıraklık; 4. Ustamalı şiir söyleme ve çevredeki âşıklardan
etkilenme; 5. Türkülü hikâye dinleyerek veya okuyarak yetişme; 6. Sazlı sözlü ortamda yetişme; 7. Rüya sonrası
âşık olma; 8. Manevî etki; 9. Dert; 10. Sevda; 11. Ruhi depresyon; 12. Millî duyguların galebe çalmasıyla âşık
olma; 13. Diğer sebepler” (23)
Kaya, aynı bildirisinde, yukarıda sayılan insanları âşıklığa iten sebeplerin birçoğunun günümüz
teknoloji çağında sağlanamamasından hareketle çözüm önerilerini ve yapılması gerekenleri, âşıklar, kurum ve
kuruluşlar ve devletin yapması gerekenler şeklinde tasnif etmekte ve maddeler halinde sıralamaktadır.
Yaşayan âşıkların; ustamalı hikâyeleri öğrenerek anlatmaya devam etmeleri gerektiği; usta âşıkların
kabileyeti olan gençlere ustalık yapmaları ve geleneğin getirdiği usta-çırak ilişkilerini yaşatmaları; sazı mutlaka
çalabilmeleri; geleneğin yaşatıldığı illerde kurumsallaşmaları; geleneğe göre yetişmeyen âşıklara fazla değer
vermemeleri; kendilerine ait olmayan şiirlere sahip çıkmamaları; sahanın ilim adamalarıyla ilişki içinde olmaları;
orijinal olmaya çalışmaları; ideal insan tipine uygun olmaları gibi özellikleriyle geleneği sürdürmeleri gerekliliği
önerilmektedir. Aynı şekilde kurum ve kuruluşların da yapması gerekenler şu şekilde sıralanmaktadır. Özellikle
mahalli gazete, radyo, televizyon gibi yayın organlarının âşıklara önem vermeleri ve yayınları arasında onlara
yer vermeleri ve bölgedeki derneklerin zaman zaman âşıkları bir araya getirmeleri gerekmektedir. Devletin de
vazifelerini sıralayan Kaya, özellikle Kültür Bakanlığının üzerine düşen vazifeyi vurgulamakta, telif haklarıyla
ilgili olarak devletin daha duyarlı davranması ve âşıkların mağduriyetinin giderilmesi gerektiğini; âşıklara devlet
kurumlarında gerekli indirimlerin sağlanması; âşıklarla ilgili kitapların basılması; devlet kanalıyla âşıkların yurt
dışına gönderilmesi; okul kitaplarında âşık edebiyatına daha fazla yer verilmesi; valilik ve kaymakamlıkların
âşıklara daha fazla önem göstermesi gibi öneriler sunmaktadır. (24)
“IV. Âşıklar Şenliğinin Ardından” adlı makalesinde âşıklık geleneğinin tarihçesi hakkında kısa bilgiler
veren Ali Berat Alptekin, bayrama katılan âşıkları tanıttıktan sonra, 8 Mayıs 1982 tarihinde Erzurum’da yapılan
bu toplantıda âşıklardan dinlediği, onların meselelerini şu şekilde sıralamıştır.
1. Âşıkların derneklerinin lokallerinin bulunmadığı
2. Basının kendilerinin dertlerine eğilmediği
3. Maddî sıkıntı içerisinde oldukları
4. TRT’nin diğer sanatçılara para ödediği halde kendilerine bir şey vermediği
5. Yanlarında yetişen çırakların kendilerinin yanında durmamaları ve ustalarına ait olan şiirlere sahip
çıkmaları
6. Madalyaların adaletli bir şekilde dağıtılmadığı
7. Âşıkların eserlerinin yayınlanmadığı(25)

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�Yukarıda sıralanan problemler günümüzden 27 yıl öncesine aittir. Bu problemler de gösteriyor ki, ta o
günlerden Anadolu’da âşıklık geleneğine olan ilgisizlik günümüze kadar yaşanan göçler ve hayat şartları
sebebiyle mutlaka daha da artmıştır. Yazıda o zaman için belirtilen usta-çırak âşıkların sayısının 100 kişiyi
bulmayacağı sözü de düşündürücüdür. Geleneği sürdürme çabasında olan yeni âşıklara maddi ve manevî
desteğin o gün istendiği gibi bugün de verilmesi zarureti vardır.
Benzer yazılar ve âşık toplantısıyla ilgili çeşitli araştırmacıların yazılarına Feyzi Halıcı hazırlamış
olduğu çalışmada yer vermiştir. (26)
Âşıklık geleneğinin günümüz teknolojisine uyması, yani kitle iletişim araçlarından etkilenmesiyle
birlikte uğramış olduğu değişimle ilgili Erman Artun şunları ifade etmektedir: “Günümüzde âşık şiiri kitle
iletişim araçlarıyla yayılmağa başlamıştır. Bu bir noktada teknolojinin sözlü geleneğin işlevini üstlenmesidir.
Teknoloji, geleneği yayan gezginci aşığın yerini alarak geleneğin dar çevrelerde sıkışıp kalmasını önleyerek
yayılmasını sağlamıştır. Âşık şiiri yeni ortamlara, yeni şartlara uyum göstermeğe, gelenek dışı ögelerle
beslenmeğe başlamıştır. Son yıllardaki köyden kente göç olgusu âşıkların doğal ortamını da etkilemiştir. Şehir
kültürüyle beslenmeğe başlayan âşık şiiri de kaçınılmaz olarak değişime uğramıştır. Yeni bir olgu olarak ortaya
çıkan şehirli âşık tipi, kentleşme sürecini yaşayan kesimler arasında şiir söylemeğe başlamıştır, artık o ne köylü
ne de kentleşme sürecini tamamlayamadığı için şehirlidir. Âşıkların şehirdeki bu yaşama biçimleri sanatlarını da
etkilemiştir. Artık onların seslendikleri kitle eski çevreleri değildir. Yeni insan tipinin sanatçısı da farklı
olacaktır. Günümüzde âşıkların çıraklık, yetişme dönemleri değişikliğe uğramıştır. Âşıklar artık âşık toplantıları
yerine kaydedilmiş icralar aracılığıyla tanınıyorlar. Hatta mahlas almalarında ticari kaygıyla kasetçilerin önerileri
öne çıkıyor. Bu gün katılalım katılmayalım âşıklık geleneği yeni bir değişim ve dönüşüm içine girmiştir. Âşıklık
geleneğinde çağın getirdiği yeni bir görenek başlamıştır.” demektedir ve günümüzde yetişen âşıkların geleneğin
içinde yer almamalarından şikayet ederek, yeni âşıkların âşıklık geleneğiyle ilgili pek çok temel bilgilerinin
eksik olduğunu, kafiye, ayak, redif, nazım şekilleri, nazım türleri, âşıklık kuralları, âşık toplantıları ve
fasıllarının düzeni vd. konulardaki bilgisizliklerinden hareketle bu doğrultuda hazırlanacak bir kaynak kitabın
yeni yetişen âşıkların, geleneği öğrenmesinde yararlı olacağı düşüncesini taşıdığını ifade etmektedir.” (27)
Aynı şekilde elektronik kültür ortamının geleneği etkilemesiyle ilgili olarak Özkul Çobanoğlu sunmuş
olduğu bir bildirisinde, günümüzdeki âşıklık geleneği ürünlerinin artık sözlü, yazılı ve elektronik kültür
ortamlarında üretilmekte olduğunu ve bu araçlarla kitlelerle buluştuğunu ifade ettikten sonra, geleneğin de
değişime uğradığını, geleneğin gerektirdiği usta-çırak ilişkisinin yerini büyük şehirlerde saz ve bağlama
kurslarının aldığını, bu imkanı bulamayanların ise kaset dinleyerek, âşıkları ve onların usta malı şiirlerini taklit
ederek örtülü bir çıraklık dönemi yaşadıklarını belirtir. (28)
Erman Artun, günümüz âşıklık geleneğiyle ilgili tespitlerini bir bildirisinde şöyle belirlemektedir:
Âşıklık geleneğini besleyen sözlü geleneğin zayıfladığı; usta-çırak ilişkisinin çözülme noktasına geldiği; usta
âşıkların yeni âşıklar üzerindeki denetiminin azalmasıyla, yeni âşıkların geleneği tam olarak öğrenemediğinden
uygulayamadığı, geleneği bilen dinleyici kitlesi de çok azaldığı için yeni âşıkların denetlenemediği, dar
çevrelerde yetişen âşıkların şiirlerinin sözlü gelenekle taşındığı ve günümüzde sözlü geleneğin yok olmasıyla
bunun da sağlanamadığı gibi sebeplerle âşıklık geleneğinin geleceğiyle ilgili büyük problemlerin varlığı söz
konusudur. Geçmişte usta âşıkların kahvelerinde, konaklarda onların denetiminde yapılan âşık toplantılarının
günümüzdeki durumuyla ilgili olarak da Erman Artun’un, toplantıların düzensiz ve gelişi güzel yapıldığı, icra ve
töreye uymak yerine seyircinin isteğine göre hareket edildiği, sazın doğal sesinin yerine elektro saz kullanımının
ezgiyi bozduğu, usta malı söylenmediği gibi tespitleri vardır. (29)
Âşık edebiyatı sahasında söz söylemiş ilim adamlarının da görüşleriyle ortaya koymaya çalıştığımız
problem büyüktür. Günümüz âşık edebiyatının geleceğe taşınmasıyla alakalı herkese bazı görevler düşmektedir.
Problemin ne olduğu, değişik bilgi şölenlerinde yapılan tartışmalarda ortaya konulmuştur. Herkesin gözüyle
görmüş olduğu âşık toplantılarına ilginin azlığı, bu toplantılara katılan âşıkların birçoğunun da gelenekten
habersiz yetişmiş olmaları veya yukarıda belirttiğimiz gibi âşıklığın gerektirdiği özellikleri taşımamaları
gelecekle alakalı soru işaretleri bırakmaktadır. Acaba bu gelenek bir yerde kendiliğinden sona mı erecektir?
Anadolu âşıklık geleneğinin çıkış noktası sayabileceğimiz Kars, Erzurum, Ağrı, Adana gibi illerimizde ustaçırak ilişkisi içerisinde geleneği yürüten kaç âşık kaldı? Hayat şartları bu âşıkları Anadolu’nun hangi köşesine
serpiştirdi? Bu âşıklar yaşadıkları yerlerde neler yapmaktadırlar? Kendilerini dinleyecek dinleyici topluluğu
bulabilmekteler mi? Onlara yaşadıkları bölgelerde sahip çıkan devlet yetkilileri var mı? Radyo televizyon gibi
iletişim araçlarından faydalanabiliyorlar mı? Son zamanlarda yetiştirdikleri bir çırak var mı? Kendi ekollerini
devam ettirebiliyorlar mı? Üniversitelerde âşık edebiyatı hâlâ teorik olarak mı anlatılıyor? Acaba kaç üniversite,
öğrencilerine bu geleneğin temsilcilerini canlı olarak dinletebildi? Günümüzde Anadolu’da geleneksel yapılan
kaç âşık bayramı kaldı? Âşıklar senede bir kere yapılan Konya Âşıklar Bayramına çağrılmayı mı beklemekteler?
Bu soruları çoğaltmak mümkün, ama sorduğumuz bu soruların cevaplarının birçoğunun olumsuz olması
gerçekten acıdır.
Sonuç olarak diyebiliriz ki, sözlü kültür mahsullerimizin birçoğunda olduğu gibi, âşık tarzı şiir
geleneğinde de büyük bir gerileme ve yok olma tehlikesiyle karşı karşıyayız. Bu yok olmayı durdurabilmek ve
geleneğin sürdürülebilirliğiyle alakalı olarak önce, yaşayan âşıklara büyük görevler düşmektedir. Onlar

400

�ustalarından görmüş olduğu geleneği sürdürmek yolunda hayat şartları ne olursa olsun, yaşadıkları yerlerde ne
kadar yalnız olurlarsa olsunlar son bir kez çırpınıp geleneği kurtarmak yolunda hareket etmeliler.
İkinci olarak, ilim adamlarına görev düşmektedir. Bu geleneğin tarihi geçmişinin eskiliği ve
günümüzdeki durumu hakkında idareci ve devlet yetkililerine gerekli bilgileri vermeli ve değişik toplantılarda
tespit edilen problemler toplantılarda ve toplantı kitaplarında kalmamaları yolunda girişimler yapılmalı.
Üniversite öğrencilerine verilen âşık edebiyatı derslerine kendisini ispat etmiş usta âşıklar çağırılarak ders
verdirilmelidir.
Üçüncü olarak, mahalli kurum ve kuruluşların bölgelerinde yaşayan âşıklara sahip çıkmaları
gerekmektedir. Onların yapacakları organizasyonlara maddî ve manevî her türlü desteği göstermeleri
gerekmektedir. Mahallî radyo, televizyon ve basın yayın organlarında seslerini duyurmalarına imkân
sağlanmalıdır. Bu geleneğin temsilcisi olan birçok âşığın ekmeklerini sazlarıyla kazandıkları düşünülecek olursa
mahallî idarelerin onlara sahip çıkmasının önemi daha da iyi anlaşılacaktır.
Son olarak devletin, özellikle Kültür Bakanlığı’nın geleneğin sürdürülebilmesi için Anadolu’nun ücra
köşelerine dağılmış olan âşıkları tespit ederek onları bir çatı altında toplaması ve kendi içlerinden seçecekleri
temsilci ve kurullarla âşıklık geleneği için neler yapılabileceğinin çarelerinin aranması gerekmektedir.

1 Fuat Köprülü, Edebiyat Araştırmaları I, İstanbul 1989, s. 195
2 Reşit Rahmeti Arat, Eski Türk Şiiri, Ankara 1986, s. XI-XXIII.
3 Köprülü, Edebiyat Araştırmaları, s. 57
4 Saim Sakaoğlu, Türk Saz Şiiri Antolojisi (14-21 Yüzyıllar), Ankara 2006, s. 15-16.
5 Saim Sakaoğlu, “Türk Saz Şiiri”, Türk Dünyası El Kitabı, III Edebiyat, Ankara 1992, s. 282.
6 Köprülü, Edebiyat Araştırmaları, s. 196-207
7 Şükrü Elçin, “Türkiye’de Halk Edebiyatı” Türk Dünyası El Kitabı, Ankara 1976, s. 525
8 Köprülü, Edebiyat Araştırmaları, s. 212
9 Pertev Naili Boratav, İzahlı Halk Şiiri Antolojisi, İstanbul 2000, s. 14-18.; Aynı yazar, Halk Edebiyatı Dersleri, İstanbul
2000, s. 92-97

10 Boratav, Antoloji, s. 20-21; Halk Edebiyatı Dersleri, s. 81-91
11 Köprülü, Edebiyat Araştırmaları, s. 173-177
12 Fuat Köprülü, Türk Saz Şairleri, Ankara 1962, s. 18-19 ve aynı yazar, Edebiyat Araştırmaları, s. 170-171
13 Köprülü, Saz Şairleri, s. 25-26
14 Köprülü, Saz Şairleri, s. 27
15 Erman Artun, “Âşıklık Geleneği ve Âşık Edebiyatı” Türkler, C. 2 , Yeni Türkiye Yayınları, s. 593
16 Sakaoğlu, “Ozan, Âşık, Saz Şairi ve Halk Şairi Kavramları Üzerine” III. Milletlerarası Türk Folklor Kongresi
Bildirileri I. Genel Konular, Ankara 1986, 247-251.
17 Umay Günay, Türkiye’de Âşık Tarzı Şiir Geleneği ve Rüya Motifi, Ankara 1992, s. 11
18 Özkul Çobanoğlu, Âşık Tarzı Kültür Geleneği ve Destan Türü, Ankara 2000, s. 199
19 Feyzi Halıcı, Âşıklık Geleneği ve Günümüz Halk Şairleri Güldeste, Ankara 1992, s. 1.
20 Çobanoğlu, a.g.e., s. 197-210
21 Saim Sakaoğlu, “Türk Saz Şiiri”, Türk Dili. Türk şiiri Özel Sayısı III (Halk Şiiri), S. 445-450, Ocak-Haziran
1989, s. 108

401

�22 “Âşıklık Geleneğinin Geleceğiyle İlgili Düşünceler ve Yapılması Gerekenler”, İletişim Çağında Halk
Kültürleri ve Ozanlığın Geleceği Sempozyumu, 13-14. 10. 2000 ; Milli Folklor, 52, Kış 2001, s. 87-92.
23 Kaya, a.g.b., s. 87-92
24Ali Berat Alptekin, “IV. Âşıklar Şenliğinin Ardından”, Erciyes, 5 (56), Ağustos 1982, s. 14-15.
25 Feyzi Halıcı, a.g.e., s. 619-673
26 Erman Artun, “İletişim Çağında Âşıklık Geleneğinin Geleceği” tukolojji.cu.edu.tr
26 Özkul Çobanoğlu, “Elektronik Kültür Ortamında Âşık Tarzı Şiir Geleneği Bağlamında Çukurovalı Âşıklar
Üzerine Tespitler”, 3. Uluslararası Çukurova Halk Kültürü Sempozyumu Bildirleri, Adana 1999, s.251-252.
27 Erman Artun, “Günümüzde Yeniden Yapılanan Âşıklık Geleneğinin Sosyo- Kültürel Boyutu” Emlek Yöresi
ve Çevresi Halk Ozanları Sempozyumu Bildirileri. Ankara 1998.

402

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                <text>The paper presents an overview of the aspect of story in the narrative of novels written by Paul Auster, a contemporary American writer. Starting from the theoretical basis set by Shlomith RimmonKenan in her study Narrative Fiction: Contemporary Poetics, where narrative fiction is observed from three aspects (story, text and characters), the paper will try to investigate the first of them (story) in Auster's novels written in the period from 1985 to 2009. That will be done through two parameters, also set by RimmonKenan: events and characters, which will be discussed, analysed and further subdivided at the level of the entire mentioned corpus of novels. Some general conclusions will be made at the end of the paper.    Keywords: Paul Auster, narrative, story, novel, events, characters.</text>
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                    <text>1st International Conference on Foreign Language Teaching and Applied Linguistics
May 5-7 2011 Sarajevo

ASPECTS OF GT PROGRAM IN US PUBLIC SCHOOL SYSTEM
APPLICABLE TO OTHER EDUCATIONAL SYSTEMS
Dr. Volkan Cicek
Faculty of Education
Ishik University, Iraq
volkancicek@gmail.com
Abstract: GT (Gifted and Talented) program is one of the three major educational
programs, implemented in each and every US Kindergarten thru 12 public schools,
that is subject to extra funding along with other two programs of SPED (Special
education) and ESL (English as a Second Language). In this review, technical details
of Gifted and Talented Program currently implemented in Kindergarten thru 12 US
Public School System that may be applicable to educational systems of other regions
and countries are discussed within the context of goal and benefits of the program,
terminology, identification of GT students via nomination, assessment, testing,
selection, and notification; other related issues such as appeals, re-evaluations,
transferring from other schools, grade acceleration, GT program implementation, and
pull-outs.
Key Words: Gifted and Talented, Nomination, Assessment, Selection, Notification,
Modifications, Regular and Specific Class Settings, Pull-outs, Furlough, Reevaluation

Introduction
Basis
US Law, Education Code, Chapter 29, Subchapter D §29.121 defines a Gifted and Talented student as a child or
youth who performs at or shows the potential for performing at a remarkably high level of accomplishment when
compared to others of the same age, experience, or environment and who:
(1) exhibits high performance capability in an intellectual, creative, or artistic area;
(2) possesses an unusual capacity for leadership; or
(3) excels in a specific academic field.
Renzulli states that it is important to point out that no single characteristic "makes giftedness." Rather, it
is the interaction among three clusters of characteristics that research has shown to be the necessary ingredient
for creative-productive accomplishment in his study dated 1978. These clusters consist of above average (though
not necessarily superior) ability, task commitment, and creativity.
Differences betwwen bright children with gifted learners are established well in the litrature. Major differences
stated by Janice Szabos are;
A bright child knows the answers, while a gifted learner asks questions
A bright child is interested, while a gifted learner is highly curious
A bright child is attentive, while a gifted learner is mentally and physically involved
A bright child has good ideas, while a gifted learner has wild, silly ideas
A bright child works hard, while a gifted learner plays around yet tests well
A bright child answers the questions, while a gifted learner discusses in detail, elaborates
A bright child is in the top group, while a gifted learner is beyond the group
A bright child listens with interest, while a gifted learner shows strong feelings and opinions
A bright child learns with ease, while a gifted learner already knows
A bright child needs 6 to 8 repetitions for mastery of a subject, while a gifted learner needs 1 to 2 repetitions
A bright child understands ideas, while a gifted learner constructs abstractions
A bright child enjoys peers, while a gifted learner prefers adults
A bright child grasps the meaning, while a gifted learner draws inferences
A bright child completes assignments, while a gifted learner initiates projects
A bright child is receptive, while a gifted learner is intense
A bright child copies accurately, while a gifted learner creates a new design
A bright child enjoys school, while a gifted learner enjoys learning
A bright child is a techinician, while a gifted learner is an inventor
A bright child is a good memorizer, while a gifted learner is a good guesser
A bright child enjoys straightforward sequential presentation, while a gifted learner thrives on complexity
A bright child is alert, while a gifted learner is keenly observant

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A bright child is pleased with own learning, a gifted learner is highly self-critical
Goal
As a result of implementation of Gifted and Talented Program in schools, the gifted student is expected to
 Develop a realistic concept of self and work cooperatively with peers and adults,
 Develop the higher level and critical thinking skills of knowledge comprehension, synthesis,
application, analysis, and evaluation in order to solve problems logically,
 Create original projects that reflect critical thinking skills as supplemental learning to the regular
classroom curriculum,
 Develop research skills and use information gathered to implement a group research project,
 Demonstrate the ability to use creative problem solving strategies,
 Recognize how change in and around their world affects their relationships.

Findings and Discussion
Identification Process
The identification process usually consists of three steps;
1. Nomination
2. Assessment/Testing
3. Selection
Nomination
Students may be nominated by;






Parent(s),
Teacher(s),
Peers,
Other Professional Personnel,
and/or themselves

Nomination forms must be completed by the individual who nominates the child; however parents must give
consent that the student be tested and evaluated.
Parent Nomination Forms and Teacher/Professional Nomination Forms shall be available at an accessible
location such as the front office.
Forms that are out by parents, teachers, peers, etc. and submitted to Gifted and Talented Identification
committee.
Nominations can be made at any time during the school year, however, testing and identification will be
completed periodically during the academic year. Minimum periodicity should be twice a year, in the beginning
of each academic year when there are new enrollees to the school.
Written parental permission is required before screeninGTesting begins. No student may be denied access to
Gifted and Talented Programs on the basis of race, creed, or handicapping conditions.
Transfer Procedures
Students newly enrolled to the school who were active GT students in their previous schools may be
directly placed in the GT program provided necessary official documentation.
Without appropriate documentation, and/or upon recommendations from the receiving teacher or
counselor, the incoming student may be screened for the GT Program off-schedule using the standard procedures
and measurements.
Assessment and Testing
Students seeking admission to GT Program are usually assessed via two kinds of tests:
 Ability Tests which consist of two parts:
Part I: To measure cognitive abilities through verbal and quantitative skills
Part II: To measure non-verbal abilities in reasoning and problem solving using spatial symbols
 Achievement Tests are used to determine student academic level in the academic core areas of
English/Language Arts, Math, Science, and Social Studies.
Testing may take place during the school hours, after-school, and/or weekend.
Selection
Selection is based on the following:


The student's ability and achievement test scores

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





Nomination forms
Report card grades
AR and STAR reports
Teacher observations
Previous GT enrolment

The GT Committee convenes and uses both Quantitative and Qualitative data when making selection decisions
Notification
Parents are notified in writing of the GT Committee's decision. This is done usually using two forms
that are parent notification of assessment results and parental permission to enroll, in which the parents are
informed officially of the assessment results and are asked for legal permission. The parents may have the right
to approve or reject this request given that the parents are legal guardians and the student is under 18 years of
age.
Appeals
Appeals to the decisions of GT Committee shall be made within 7 days of the notification of placement
or non-placement in the GT program.
Appeals must be made in writing by presenting additional information to the committee not previously seen by
the committee.
Furlough
At times a student may seek a furlough or have such a "time-out" recommended for many reasons:
emotional trauma, family considerations, health issues etc.
The GT Committee, the parent(s), and the student may agree to grant the student a furlough, by
executing a Furlough Contract, for a period not to exceed one year.
During the period of the contracted furlough, the GT Facilitator or designee shall monitor the student‘s
academic status and periodically report to the GT Committee.
At the end of the time period stated in the Contract, the student may be considered for readmission to
the GT Program conditional upon the decision of the GT Committee.
The exited student may apply for admission to the GT Program again at any time in the future, at which
time the application will be processed following standard screening and placement procedures.
Re-evaluation
All students who are identified as gifted and talented should be re-tested for no longer than two years.
During the current school year, if the program appears to no longer meet the needs of the student, a re-evaluation
may be requested.
Exiting the Program
Occasionally, there may be students who are identified for the GT Program who do not perform at
expected standards in the program.
Before a student is exited from the program, the student's teacher(s), and/or school administrator will talk with
the student's parent and explain the procedural safeguards to request a review of the decision to exit the student.
The following guidelines specify when a student may be exited from the GT program:
 Repeated failure to complete work assigned.
 Substantial difficulty in understanding work that other students do independently (without parental or
tutorial assistance).
 Consistent pattern of low grades (C's, D‘s or F's) over 6 weeks.
 Behavioral concerns, distractions, etc.
If a teacher or parent requests a student be exited, the student may not re-enter the GT program during that
school year. The student may not return to the program the following school year without re-testing.
Grade Acceleration
If a teacher or parent recommends grade acceleration for a child who outperforms his/her peers in class, then the
GT coordinator and parent meet to discuss the student‘s case.
The GT coordinator collects data from the student‘s teachers and if there is agreement that the student will
socially and academically succeed, then the student is scheduled for a state-accredited grade acceleration test
(Exam for Acceleration).
Tests are ordered in four core areas: Math, English/Language Arts, Science, Social Studies, which the student is
expected to score 90 and above.
Implementation of GT Program

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The GT program is available for students from Kindergarten thru twelfth grade.
Identified students are provided with options of taking Honors courses, GT courses, and Advanced Placement
courses, where they have the opportunity to work with other GT students, non-identified students, and to work
independently.
Differentiated GT curriculum shall be taught in the academic core areas of English/Language Arts, Math,
Science, and Social Studies to begin with and may be broadened based on resources and demand.
The gifted curriculum will offer enriched and accelerated learning opportunities for the gifted learner.
The curriculum will be differentiated in terms of content, process, and products.
Students will be involved in inquiry based lessons, group problem-solving settings, independent investigations,
and group discussions.
Pull-Outs
The Pull-Out Program design allows students to be grouped homogeneously with other gifted and talented
students and participate in enriched academic experiences.
Students meet for one or two periods every week to work on activities, labs, and projects outside the scope of the
standard curriculum.
Enrichment and extension of advanced concepts are explored through a project-based application.
Students in the Pull-Out Program are required to complete all regular class activities and assignments that are
due or were assigned on the day/period that they leave these classes to attend the Pull-Out Program.
Exemplary enrichment activities in the regular classroom settings for the purpose of GT program implementation
are;
for Kindergarten thru 3rd Grade
Math Pull-out sessions (1 period per week)
Language Arts/Reading Pull-out sessions (1 period per week)
Upper level reading books in Accelerated Reader (AR) Program
Vocabulary and Literacy tests in AR will be mandatory for identified students while optional for regulars
Studying more advanced and challenging curriculum
Opportunity to participate in Elementary-level academic competitions such as science fairs, project competitions,
Olympiads, etc
for 4th thru 8th Grade
Accelerated Math after school sessions (2 hours per week)
Accelerated Language Arts/Reading after school sessions (2 hours per week)
Upper level reading books in Accelerated Reader (AR) Program
Vocabulary and Literacy tests in AR will be mandatory for identified students while optional for regulars
Studying more advanced and challenging curriculum
Opportunity to participate in Middle school level academic competitions
Opportunity to work on advanced science fair projects
Enrichment activities in the classroom
Participation in Advanced Writing Programs
Eligible to take Pre-AP and/or Honor courses
Participation in G/T camps

for 9t thru 12th Grade
Graduation under Distinguished High School Plan
Eligible to take Pre-AP, AP, and/or Honor courses
Upper level reading books in Accelerated Reader (AR) Program
Vocabulary and Literacy tests in AR will be mandatory for identified students while optional for regulars
Opportunity to participate in High school level academic competitions
Opportunity to work on advanced science fair projects
Enrichment activities in the classroom
Participation in Advanced Writing Programs
Participation in G/T camps

Conclusions and Recommendations
US Kindergarten thru 12 Public School System is among the largest public school systems in the world
with the most number of foreign students incorporated into the system each year. US public school system is a
very dynamic system that is updated regularly with the latest findings in research done in many Colleges of
Education throughout the country. Postgraduate research done in Educational Sciences in US is amongst the

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leaders of the world in terms of quality and quantity. Thus, it would be very reasonable to evaluate and try to
adapt parts of this system as needed. Unlike systems of other sciences, which would need the appropriate
infrastructure to adapt, educational systems are relatively easier to adapt due to little physical infrastructure
involved. However, one cannot underestimate the human factor that is the readiness of the society, thus it would
be a safe bet to say that adapting portions of such a system would be easier for smaller school systems.

References
Renzulli, J.S. (1978), What Makes Giftedness? Reexamining a Definition. Phi Delta Kappan, 60(3), pp. 180-184
Janice Szabos (1989), Note the Difference, Challenge Magazine, Tennessee Association for the Gifted, Issue 34
Adaptations for Special Populations 19 TAC Chapter 29, Subchapter D§29.121 (2007), US Division of Policy
Coordination
Gifted and Talented Handbook (2009), Harmony Science Academy, Fort Worth, US, pp. 4-17
National Excellence (1993), A Case for Developing America‘s Talent, United States Department of Education,
pp.1

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                    <text>1st International Conference on Foreign Language Teaching and Applied Linguistics
May 5-7 2011 Sarajevo

Aspects of intercultural communication in Romania
Helena Maria Sabo
Faculty of Psychology and Science of Education
UBB, Cluj-Napoca, Romania
helena-maria.sabo@gmx.net
Abstract: Education in our country must take into account cultural diversity. Diversity in
which we live can be regarded as a source of conflict as well as wealth, that problem (that
needs solving), but as resource (generating development). This diversity requires special
education policy that addresses the relationship between people belonging to cultures and
different ethnic groups. Multicultural and intercultural education is of particular interest.
The difficulties of social policies in different systems can be overcome if social reality
known and accepted. A social life quality is not possible other than understanding,
dialogue as a means of resolving the conflict, ability to open to other cultures and
understanding differences as richness.
Key Words: intercultural, multicultural, culture, communication, education.

Introduction
Romania is a country that because of its rich history has a dowry of intercultural communication,
illustrated by the fact that here coexist long and successful intercultural experience with outbreaks of ethnic
tension maintained by cultural differences, the extensive social imbalances, mostly politicized, but also a
terminological and conceptual inconsistencies in the official documents of the Romanian state also designed to
create solid foundations for the democratic development of the society.
Romania is obliged to study the issue of intercultural and especially to choose an appropriate
methodology to achieve the goal of intercultural dialogue.

Cultural minorities
Topics related to intercultural, multiculturalism, ethnic relations, etc. are topics of general interest for
Romanian society resulting in a heterogeneous mixture of public and private opinions, prejudices, statements and
political speeches, emotional outbursts, with scientific truths. This blend is added and that the differences
between common and scientific language used in discussions on these issues are sometimes minimal, which
generates enormous difficulties of communication (Mincu, M. E. 2001)
Romanian society is multicultural, if we assume that ethnic groups are registered as bearers of specific
crops.
Analysis of intercultural relations allows on the one hand, the possibility of an intercultural society
argument, and on the other hand, the relationships between groups that compose a given society. Analyses
facilitate understanding both the causes and mechanisms of problematic relations and formulate relevant
strategies to stimulate the developments leading to the legitimate needs both individually and Community.
In terms of desirability reasons, intercultural society, the promotion of minority rights, and legitimizing
their demands and strategies used to obtain their achievement, we face two basic choices (Schifirneţ, C. 2001)
The first options are the grounding of this perspective on the principle of equal recognition of cultures
and the importance of search and maintain social stability.
The second option is the location of the fundamental rights of the human person from appearing and the
related recognition and affirmation of identity (including rights that allow such things), as a source of legitimacy
of societal relations.
The Banat and Transylvania have accumulated a rich intercultural experience. This experience must be
addressed in light of the new order, specifically in the context of the existence and development of Europe.
Legislation. Culture. Education
The Romanian constitution
Article 6
(1) The State recognizes and guarantees persons belonging to national minorities to preserve
development and express their ethnic, cultural, linguistic and religious

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(2) The protection measures taken by the state for preservation, development and expression of persons
belonging to national minorities shall conform to the principles of equality and discrimination in relation to other
Romanian citizens (Education Law 84 / 1995)
Human language is a set of rules and legal principles that are meant to facilitate the reproduction of
institutionalized and regular use of languages.
Language policies are administrative measures by which states manage pluralism, understand the language of
complex societies.
Legislation on culture and education was not always oriented towards protecting the right of minorities
to preserve the identity of ―national‖ culture in their own language by ensuring at the same time, and the
protection situation of the majority of Romanians, whose culture National should not be affected if we use a
stereotype than circulated 1989 circulated cultures, ―nationalities‖.
In the post 1989 rights of national minorities in Romania have been promoted in several dimensions of
public policy: the institutionalization of various ways of participation in the legislative and executive act, that
through various legal and institutional measures designed to ensure the protection, preservation and development
of various sizes particularities of identity of minorities in Romania (political culture, language, educational and
administrative). As a major component (even central) to an ethnic identity is language, a considerable part of
these policies focused on providing institutional reproduction and public use of minority languages in Romania.
Linguistic rights of minorities in Romania have made some significant improvements. Compared with
the first half of the nineties legal rules which allow the reproduction of institutional and regular use in official
contexts of another language than the language of a state, have become more permissive, with more
opportunities for legal-institutional ownership and use of minority languages.
An observation of the effectiveness of public policies in the use of minority languages in Romania can
be approached in two relatively distinct plans:
1. Implementation of legislation – aimed at the extent to implement the provisions on linguistic rights of
minorities.
2. The degree of political-noting the project to what extent and in what direction change dynamic
relations phenomena (economic, social, cultural, etc.) that the political class wanted to amend legislation
promoting the rights of linguistic minority.
In the broader political project pursued by the public policy importance of the content of Article 6.1. of
the Romanian Constitution, which provides recognition and ensure ―persons belonging to national minorities to
preserve, develop and express their ethnic, cultural, linguistic and religious.
Official language, compared with other languages in that company, acquires a higher status. In context,
a preferential relationship between a language and a state authority to shape the problematic situation of those
persons, which express the current that is identified with a language other than enjoy state protectionism.
This may take the question: to what extent and in what forms can oblige states citizens to participate
and identify with a minimum public culture (whose central element is the official language) promoted by a
particular state? In this respect, excesses of states, which have tended even aggressive towards cultural and
linguistic homogenization, characterized the nineteenth century and much of the last century. Addressing this
issue has resulted in decades of last century, supporting the idea, as similar to the rights and a fundamental
freedom is necessary wording, coding, promotion and institutionalization of human rights language.
The fact is that in Romania to promote linguistic rights of minorities (in education and administration)
had a significant positive contribution to managing relations with the Hungarian minority in particular.
Reproduction cultural societies, concerning the idea of complementarity between science and education
(EĢi: 2010, 4101-415), education institutional process as having a crucial role (perhaps most prominent in
modernity) in the reproduction of language, becomes the legitimate monopoly of states. In the management of
the company, we are witnessing an unprecedented penetration of various spheres of social life by the states,
resulting in a process of expanding both the volume and the powers of state bureaucracy, leading to the
inevitability of increasing contacts with the administration. But how to streamline the working of the
administration involved accuracy and communication has become one linguistic code as privileged environment,
processing and information management. Thus both processes (the exercise by the state monopoly of legitimate
education, that of expanding the role of state administration in managing various aspects of social calves) have
involved the reconfiguration of the role of language in society, introducing major differences in terms of social
functions and status and authority between the different languages spoken in a given society. Following the
result of an unprecedented reconfiguration language markets meaning above all rule-imposing language codes to
other languages used in society, above all in education and administration, seeking an extension of this logic of
language dominance in all spheres of public communication.
As regards culture and education legislation, but always turned towards protecting the right of
minorities to preserve the identity of ―national‖ culture in their own language by ensuring at the same time, and
the protection situation of the majority of Romanians, whose national culture should not be affected by crop
―nationalities‖.

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How to treat crops, giving them each ―the right of the ghetto‖ was not to encourage intercultural
exchanges or to foster intercultural development of those born in modern Romania.
Education Law 84 of 1995 followed the same principles as previous legislation on minorities, although
the terminology is more nuanced, with alternate terms of family, ―national‖ with others, recent Romania
vocabulary: ethnic (on the Romanian citizens of the Republic of Moldova) and multicultural. This law
guarantees equal access to all levels and forms of education for all Romanian citizens, regardless of social and
material condition, sex, race, nationality, political affiliation or religion. Article 8. – (1) stipulates that education
at all levels shall be in Romanian, but also in minority languages and the languages of international circulation.
A special chapter, Chapter XII, is dedicated to education for persons belonging to national minorities, stressing
that the people belonging to them are entitled to study and instruction in their mother tongue at all levels and
forms of education and types of education for which there is sufficient demand, with the possibility that,
depending on local needs, to organize the application groups, classes, sections or schools teaching in minority
languages.
Continuous improvement of this law is seen by many changes such as that made by the Government
Emergency Ordinance which provides that ―upon request and by law can be multicultural higher education
establishments‖. Languages teaching in the higher education institutions are established in the law establishing
and ―to encourage higher education institutions with multicultural structures and activities to promote
harmonious inter-ethnic coexistence and integration at national and European level‖.
The Babes-Bolyai University has a multicultural university status, stating his aim to develop
intercultural and interreligious dialogue in the local community, regional, national and international (Mincu, M.
E. 2001).
In the Gypsy minority, the second of numerically after Hungarian, the most difficult economic and
social situation, the lowest level of education and with a huge baggage of negative perception of all other ethnic
groups in Romania, Government adopted in 2001 a strategy to improve the situation of this ethnic group. Among
the goals of this strategy and that is to build an ―institutional system of community development, combating
discrimination against Roms, promote intercultural education, the creation of elites among the Gypsy, to
consolidate the social and identity reconstruction‖. Intercultural enters therefore in the Romanian legislation.
As regards education, are introduced in the curriculum Romanian language as optional subject, and the
positive discrimination of Gypsies university system, by subsidizing the State of additional seats in the social
sciences and the study of Romanian in universities for Gypsy. The strategy also includes ―designing and
implementing training programs for school mediators and training teachers in intercultural education‖.
In terms of communication and civic participation, the Government strategy to improve the situation of
Roma aims to build a national public information and fighting ethnic prejudices in public institutions, start a
program to combat discrimination in the media, organizing and developing information programs and
intercultural education of the majority, with the participation of the roms. The general plan measures to
implement strategies to improve the situation of Gypsy provides education , presentation, in collaboration with
NGOs and Gypsy communities, the training programs of school mediators and training and training for teachers
on intercultural education. Culture and religion in the states initiating cultural projects for the reconstruction of
Gypsy identity and increase self esteem, presentation of an annual plan of action for intercultural education in
schools, by which to facilitate communication between students of different ethnicities and learning social
tolerance, supporting research projects and intercultural education.
A study on intercultural education in countries of Eastern Europe, concluded, in a perfectly valid for
Romania, that theoretically, there are prerequisites for supporting an intercultural education in the broadest sense
of the term and the general sense that draws attention to the category of pluralism (CucoĢ, C. 2000)
During the 90‘s there was an increase in communication between the scientific communities of Eastern
Europe and Western, and this also led to a dialogue on intercultural issues and sometimes a joint theoretical
development. Discrepancy between theory and practice and intercultural educational history and culture is a
constant, and therefore it characterizes both western countries and Eastern countries, to the extent that awareness
of cultural discourse could be evaluated in a manner similar to the East and West.
Protecting and promoting diversity and the potential of culture on social cohesion and inclusion are
fundamental principles in the relationship between the citizen and the cultural and cultural policy.
For presentation and publication of the most representative organizations of national minorities in
Romania and taking into account that some publications have tradition in our country, especially in Transylvania
and Banat again reinforce the idea that the Romanian provinces boast a ―life intercultural‖.

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Conclusion
Romania as a EU candidate has received numerous programs and community projects.
An important role is communication and therefore it has an education in intercultural communication.
Through various research there have been found varying degrees of communicative competence in children
depending on the type of relationship exists between family members, social environment, and culture.
Given the value that power for the social integration of individuals to eliminate frustrations arising from
the failure of issue or affective reception of the message, to remove errors of communication and so on, should
be a concern as it can close the achievement related to development communication ability, at the training school
for all grades.
Both in education and in the ―daily‖ should be expected to develop and apply a ―science‖ of
communication that endorses and is growing through learning. Objective can be achieved if all knowledge of
communication will find the interest due in the concerns of educators from all levels of education and
organizational structures. From the perspective of ―lifelong learning‖, it can be argued that to increase the
general level of culture on the one hand and professionalism on the other hand it must be permanent concerns
communication at all levels of education and his later, in adulthood becomes a necessity. This goal takes into
account both the expression language and dialogue tends to achieve a seamless communication. In any case the
specific process of education and its characteristics should become a communication experience, an experience
of interpersonal relations, dialogue and collaborations, a way to remove the obstacles that stand in the way of
communication between individuals and/or social groups and of course, thereby improving and enhancing
professionalism, considered in terms of its inherent communication needs.
Diversity in which we live can be regarded as a source of conflict as well as wealth, that problem (that
needs solving), but as a resource (generating development). This diversity requires special education policy that
addresses the relationship between people belonging to cultures and different ethnic groups. Multicultural and
intercultural educations are of particular interest. The difficulties of social policies in different systems can be
overcome if social reality known and accepted.
A first step in this approach is to define the cognitive and operational concepts and intercultural
multiculturalism. Although overlap, they are used in different situations to express specific types of
manifestation of social education.
As discussed during the work starting from the fact that we live in societies faced with massive
immigration/emigration, in which minorities or living together for centuries in societies that tend to preserve
national identity with the price infringement of minority rights, intercultural education it will cover:
1. Educational policies aimed at ―minorities‖, ―problem groups‖
2. Educational policies aimed at ―education for all‖.
These measures are the result of understanding the idea that society is not possible other than
understanding, dialogue as a means of resolving the conflict, ability to open to other cultures and understanding
differences as richness.

604

�1st International Conference on Foreign Language Teaching and Applied Linguistics
May 5-7 2011 Sarajevo

References
CucoĢ, C. (2000). Education / Cultural and Intercultural Dimensions, Polirom Publishing House, IaĢi.
EĢi, M. (2000) The idea of complementarity between science and education, in International Conference on
Biology, Environment and Chemistry (ICBEC 2010), 28-30 decembrie 2010, (the conference proceedings of this
conference is indexed in Thomson ISI, Ei Compendex, and IEEE Xplore), IEEE Catalog Number: CFP1002MPRT; ISBN: 978 – 1- 4244-9155-1; ISBN: 978 -1 4244-9157-5, pp. 410-415;
Mincu, M. E. (2001). Le pluralism interculturelle et l‘éducation dans les pays de l‘Europe de l‘Est, VIIIème
Actes du Congrès de l‘Association pour la Recherche InterCulturelle (ARIC), University of Geneva – 24-28
September, on website: http://www.unige.ch/fapse/SSE/groups/aric.
Schifirneţ, C. (2001). Genesis modern national idea. Romanian psychology and ethnic identity, Albatros
Publishing, Bucharest.
Education Law 84 / 1995;
Law 151/1999 approving Government Emergency Ordinance no. 36/1997 for the amendment of the Education
Law no. 84/1995, Article 123, par. 1;

605

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                <text>Education in our country must take into account cultural diversity. Diversity in  which we live can be regarded as a source of conflict as well as wealth, that problem (that  needs solving), but as resource (generating development). This diversity requires special  education policy that addresses the relationship between people belonging to cultures and  different ethnic groups. Multicultural and intercultural education is of particular interest.  The difficulties of social policies in different systems can be overcome if social reality  known and accepted. A social life quality is not possible other than understanding,  dialogue as a means of resolving the conflict, ability to open to other cultures and  understanding differences as richness.</text>
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                <text>Stupanjem Lisabonskog ugovora na snagu 2009. godine, te uspostavom Evropske službe za vanjsko djelovanje (EEAS) 2010. godine, Evropska unija je poduzela potpuniji korak u definiranju svoje vanjske politike, konkretnijeg djelovanja u okviru međunarodnih odnosa te jače institucionalne organizacije u zastupanju svoje vanjsko-političke ideje. Bosna i Hercegovina kao potencijalni kandidat za članstvo, zbog svoje historijske i političko-pravne uređenosti, predstavlja velik izazov za vanjsko-političku i sigurnosnu praksu Evropske unije. U ovom radu nastoje se predstaviti perspektive i smjernice Evropske unije u definiranje vanjske politike prema Bosni i Hercegovini u proteklom periodu te naznačiti mogući odnos EU prema BiH u kontekstu vanjske i regionalne politike. U tom kontekstu obrađuje se uloga visokog predstavnika Unije za vanjske poslove i sigurnosnu politiku u procesu normalizacije političkih problema u BiH. Kroz analizu međunarodnog odnosa EU sa BiH, nastoji se odgovoriti na pitanje položaja BiH kao interesne sfere u domenu trenutne vanjske politike Evropske unije. U radu se razrađuje i shvatanje interesa EU za Bosnom i Hercegovinom kao sigurnosno-stabilnom zemljom u regiji, ali i buduće višedimenzionalne saradnje Unije i BiH do konačnog stupanja u članstvo. U konačnici, rad nastoji predstaviti utjecaj uspostavljene vanjske i sigurnosne politike Unije na BiH u njenom napretku ka evroatlanskim integracijama.</text>
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                    <text>1. International Symposium on Sustainable Development, June 9-10 2009, Sarajevo

Assesment of Cultural Aspects of Hofstede with Socio-Economical Factors
in new Product Acceptance
Ercan TAŞKIN
Assist. Prof. Dr., Institute of Social Sciences, Dumlupinar University, Turkey
Hasaan ÖZYAŞAR
Economic Science Expert
H. Yelda ŞENER
Ph. D. candidate, Dumlupinar University, Turkey

Abstract: Enterprises should be able to know and appreciate different cultural environments
in order to be successful in international marketing. Companies in international marketing
should form their marketing activities by taking different cultural characteristics of different
countries into account. They should also perform the necessary adaptations to different
cultures in such activities as product, pricing, decision of distribution channel and promotion.
On the other hand, in adapting marketing activities to different cultures, Hofstede’s study
about cultural dimensions including avoiding uncertainties, individualism, power distance and
masculinity has guided many related researches. In this study, assessing Hofstede’s cultural
dimensions in terms of such products as internet, PCs and cell phones, and such socio
economical factors including GDP, urbanisation and literacy, the effect of these factors on the
acceptance of new products were analysed. The data were then interpreted with regression
analysis.

Key Words: New product, international marketing, culture

Aim &amp; Importance of the Research
The aim of the research is to explain the factors affecting the acceptance rates of new products
introduced to international markets, to determine the environmental factors from these and to reveal from these
environmental factors how and to what extent cultural dimensions affect the acceptance rates.
As competition increases in internal market, many of the companies go for external markets. Many
companies like Daimler-Chrysler and Unilever try to overcome the shrinkage in internal markets by going for
markets overseas. However, even the companies which are very successful in their own internal markets might
fail in international markets. In the 1990s, many big firms like Kellogs, Mercedes Benz and Whirlpool made
many high-cost mistakes while introducing their products to new markets.(Tellefsen, 1999) Avoiding these kinds
of mistakes is possible by analysing the cultural and socio-economical structure of the target countries seriously
and introducing such products that are appropriate for this structure or making the required adaptation on the
products to adapt it to this structure.
Most of the scientific studies in Turkey are unfortunately by no means at the level of being practicable
or directive. In this study, it was tried to provide a guide of analysis for enterprises, which introduce new
products to international markets, to enable them to make the required adaptations about cultural factors
especially by showing them the effect of uncontrollable external environment on the acceptance rate of new
products. At this point, with our regression equation, companies which will introduce new products to
international markets or which will make important changes on the current product will be able to predict the
amount of demand in each of the 80 countries.

Development of Hypotheses
Literature scanning was conducted about the subject and depending on the studies hypotheses were
developed about the environmental factors thought to affect the acceptance rate of new product. Table 1
summarizes the findings about how which factors affect the acceptance rate of new product in the studies carried
out on different products and different countries at different times.
Depending on this and other studies in the literature, the following hypotheses and the model shown in
Figure 1 were developed about the factors thought to affect the acceptance rate of new product.

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�1. International Symposium on Sustainable Development, June 9-10 2009, Sarajevo

Table 1. Factors Affecting Acceptance of New Products
Study carried out by

Power
Avoiding Individualism Masculinity GNP Urbanization Literacy
Distance Uncertainity
Sean Dwyer, hani
(-)
(-)
(-)
(+)
mesak, maxwell hsu
Luis E. Boone
(+)
(+)
(+)
Yvonne
Van
(-)
(-)
(+)
(-)
Everdingen,
Eric
Waarts
Dipak Jain, Suvit
(-)
(+)
Maesincee
Sangeeta Singh
(-)
(-)
(+)
(+)
Debabrata Talukdar,
(+)
(+)
(+)
Sudhir Kale, Andrew
Ainsslie
Kallol Bagchi, P.
(-)
(-)
(+)
(-)
Hart, M. Peterson
Lawrance Rhyne, M.,
(-)
(-)
(+)
(+)
Teagarden,
W.
Panhuyzen
Chol Lee
(+)
(+)
(+)
Jan Steenkamp, F.
(-)
(+)
(+)
Hofstede, M. Wedel
Gerard
Tellis, S.
(-)
(+)
(+)
(+)
Stremersch, E. Yin
Michael Lynn, Betsy
(-)
(+)
(+)
Gelb
Janell Tovnsend, Ş.
(-)
(-)
(+)
(+)
Yenyurt
Hypotheses about Cultural Dimensions
The cultural structure of a social system affects the acceptance rate of innovations by either facilitating
or complicating the dissemination of innovations. Countries open to innovations have different cultural
characteristics than those close to innovations. (Lee,1990) Researches have shown that culture of a country has a
significant effect on its people’s acceptance rate of new products.(Tellis,2003) The most common culture
classification in international marketing was developed by Hofstede. Cultural dimensions of Hofstede and the
scores he developed for these dimensions have been used to provide a theoretical base for inter-cultural studies
and to support the hypotheses. (Soares,2007) In measuring international consumer innovation and acceptance
and dissemination of innovations, cultural dimensions of Hofstede have been used in many studies. (Waarts,
Everdingen, 2005)
Avoiding Uncertainity
According to Hosfstede, avoiding uncertainity denotes the timidity level of people of a culture when
encountering unknown or uncertain situations. In societies where avoiding uncertainity is common, people face
uncertain and complex situations with anxiety. Members of such societies lower their stress level by laying down
some rules that will help them see ahead. In societies where avoiding uncertainity is uncommon, people
consequences of uncertainity is already accepted. Members of such societies perpetually want changes in their
lives.( Dwyer S., Mesak H., Hsu M,2005) As a result, there is a negative relation between avoiding uncertainity
and acceptance of new product. In countries where avoiding uncertainity is common, the acceptance rate of new
product will be low, while in others where avoiding uncertainity is uncommon, the acceptance rate of new
product will be high. In the light of these opinions;
H1: There is a significant and negative relation between the dimension of avoiding uncertainity and
acceptance rate of new product.
Individualism

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�1. International Symposium on Sustainable Development, June 9-10 2009, Sarajevo

Individualism-socialism is the basic cultural variable dimension of inter-cultural studies.(Aaker,
Maheswaran,1997) The dimension of individualism is about the dominance level of the wishes of the group on
the wishes of the individual. In individualist cultures, ties between individuals are weak and people are primarily
interested in themselves and their close folks. In socialist cultures, on the other hand, there are strong group ties
of loyalty and trust. Whereas there is a conscious of “we” in socialist cultures, in individualist cultures it is
replaced by conscious of “I”. (Hofstede,1983) in countries where individualism is common, people are eager to
try the new product earlier than the other members. (Lynn, Gelb, 1996)After all, we can say that in cultures
where individualism is common, the acceptance rate of new product will be high and vice versa. In the light of
these opinions;
H2: There is a significant and positive relation between the dimension of individualism and acceptance
rate of new product.
Power Distance
The meaning of power distance is whether power is distributed equally among the members of a society
or not. In some national and local cultures, inequalities might appear in power distance. In societies where power
distance is high, power is in the hands of a small group. Those without power are dependent on those with
power. According to Hofstede, the hierarchical pyramid in the organizations is high in societies where power
distance is high; centralism and formalism stand out and upward communication is low. (Çerik,1998) In a
research on centralism and formalism, it was determined that in organizations where centralism and formalism is
at a high level, the acceptance level of innovations is low.( Zmud,1982)Hofstede stated that in practice, there is a
negative relation between power distance and individualism dimension. In countries where power distance is
high, individualism is low; however, in countries where power distance is low, individualism is high.( Jain D,
Maesincee,2005) Depending on our previous hypothesis on individualism dimension, we can say that in cultures
where power distance is high, the acceptance rate of new products will be low and vice versa. In the light of
these opinions;
H3: There is a significant and negative relation between the dimension of power distance and
acceptance rate of new product.
Masculinity
This dimension of culture is based on the relations between genders. In societies where masculine
values are dominant, the roles are separated with bold lines between genders. Such masculine values as success
and efficient use of power form the outstanding elements of culture. In societies where feminine values are
dominant, the differences in roles between genders are few. ( Aydemir M., Demirci,2006) The common values in
societies showing masuculinity character are success, competition, and struggle, winning and being powerful. On
the other hand, the common values in societies showing feminine characterare cooperation, service, life quality
and warm relations between individuals. (Çerik,1998) Hofstede believed that while the individuals in masculine
societies believe in the philosophy of “living to work”, those in feminine societies belive in the philosophy of
“working to live”. (Hofstede,1997) Focusing on ambition, competition, tangible values and performance is a
characteristic of masculine culture. In organizations of masculine cultures, it is important to appreciate and
favour performance, to educate and improve individuals. These characteristics are, at the same time, the
characteristics of innovative organizations. Rogers, who have done extensive researches on the diseemination of
new products, state that there is a positive relation between success motivation and innovation.(Waarts,
Everdingen, 2005) Depending on these ideas we can say that in cultures where masculinity is high, the
acceptance rate of new products will be high too and vice versa. In the light of these opinions;
H4: There is a significant and positive relation between the dimension of masculinity and acceptance
rate of new product.
Hypotheses about Socio-economical Dimensions
Acceptance and dissemination of new proıducts and ideas are affected by socio-economical factors,
social interaction moulds and cultural interaction.(Ganesh,1998) There is a close relation between socioeconomical structure and innovation. Social characteristics of those who accept innovations earlier show that
they are more educated, have higher statues, are better off and have wider influence.(Everest ,1995)

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�1. International Symposium on Sustainable Development, June 9-10 2009, Sarajevo

GNP
The researches have shown that wealth has an important effect on the acceptance rate of new product in
a country. For wealthy people, the cost of the new product forms only a little of their income. Therefore, they
can take the risk to accept a new product. After all, risk is an important concept in the process of accepting
innovations. ( Dickerson,Gentry ,1983) In the light of these opinions;
H5: There is a significant and positive relation between the dimension of GNP and acceptance rate of
new product.
Urbanization
Urbanization causes a decrease in traditional values and appearance of modern life styles by bringing the
consumers of different cultures together. Modern production techniques, mass communication tools and
consumption-oriented life style cause appearance of new consumption moulds and thus acceptance of new
products rapidly. ( Hill, Stıll,1984) When people live and work, information and experience disseminate among
individuals more rapidly. Cities where a large number of people live together involve convenient conditions for
the application and development of new ideas and products. (Lambooy,2002) In the light of these opinions;
H6: There is a significant and positive relation between the dimension of urbanization and acceptance rate of
new product.
Literacy
Education open people’s minds and thus facilitates disseamination of new ideas. At the same time, it makes
people sensitive about the importance of technology in personal development.(Tellis G., Stremersch,2003)
Everest Rogers, who developed the theory of dissemination of innovations, determined that a positive relation
between innovation and attitudes towards education was found in %73 of the researches having been carried out
on the characteristics that determine the acceptance rates of innovations. Those who accept innovations earlier
have a higher literacy rate than those who accept innovation later. (Rogers,1995) In the light of these opinions;
H7: There is a significant and positive relation between the dimension of literacy and acceptance rate of
new product.

Research Model
Figure 1 shows the model developed for the research. On this model, not only the direction of relations
is shown but also dependent and independent variables are presented. In the research, the independent variables
are power distance, individualism, masculinity and avoiding uncertainty, all of which constitute cultural
dimensions, and GNP per capita, urbainzation rates and literacy for individuals above 15 years of age are control
variables, all of which constitute socio-economical dimensions.

Scope &amp; Limitations of the Research
In the research the aim was to analyse the effect of cultural dimensions which are among the factors
affecting the acceptance rate of new product, and therefore, product-focsed factors and other environmental
factors were not included into the scope of the research. Only the such socio-economical factors as GNP per
capita, urbanization and literacy- which Hofstede suggested using as control variables while doing research
about cultural dimensions- were used as control variables. As in all national cultural studies, this study also
considers cultural borders as national borders. However, cultural homogeneity does not appear with political
borders. Every country might include different cultural groups who socially stand out or lag behind. At this
point, our study didn’t take sub-cultures into consideration.

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�1. International Symposium on Sustainable Development, June 9-10 2009, Sarajevo

Independent Variables
(Cultural Dimensions)

- Avoiding
Uncertainity

Dependent Variables
(Acceptance rates of New Products)

- Internet

H1

- PCs

- Individuality
H2

- Cell Phones

- Power Distance
H3
-Masculinity
H4

Control Vriables
(Socio-economical Dimensions) H5
- per capita
GNP

H6
H7

- Urbanization
- Literacy
Figure 1. Research Model

Method
The differences in the acceptance rates of new products among 80 countries were tried to be explained
through cultural dimensions and such socio-economical factors as GNP per capita, urbanization and literacy
were included into the model as control variables. While trying to explain a case with cultural variables, this type
of socio-economical variables should be checked and included into the scope of research. (Tomasz,
Kendall,1999) Hofstede also said that if, in a study, certain factors like economical and biological variables can
explain a case, using cultural dimensions is not necessary and when they are used as a variables, such factors as
GNP per capita should be used as an additional control variable. (Bagchi, Hart, Peterson,2004)

Sampling
The sampling is composed of 80 countries for which Hofstede developed scores about cultural
dimensions.

Data Collection
The research was completely done by using secondary data. While determining the cultural dimensions
of the countries, dimensions and scores calculated for these countries about these dimensions which the Dutch
scientist Hofstede had developed by conducting 120.000 surveys in 80 countries were used. Hofstede’s study
about cultural dimensions forms a theoretical base in researching the effect of cultural differences on the
dissemination and acceptance of innovations.(Straub,1997)
In order to measure the acceptance of new products, the study used the usage rates of cell phones, PCs
and Internet as new products in the population of 80 countries. In 2004 “International Telecommunication
Union” provided the numbers (http://www.itu.int/ITU-D/icteye/Indicators/WTI_Technotes.pdf., 14/01/2007) of
Internet connection determined electronically by “Internet Software Concortium” according to the country code,
of cell phones determined through subscriber number and of PCs determined through rgular surveys and
different resources. The control variable- GNP per capita in 2004, urbanization and literacy of individuals above
the age of 15- was provided by World Bank.

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Statistical Methods
Regression analysis is used to analyse whether there is relation between two or more variables, if any,
its direction and strength, and what kind of a change other variables change when one of the variables have a
certain unit of change.(http://www.toraks.org.tr/mse-ppt-pdf/Kenan_KOSE3.pdf., 20/02/2007) Because we
aimed to determine whether there is relation between cultural dimensions and the acceptance rate of new
products and the direction of this relation, we also used regression analysis. Firstly, we analysed how cultural
dimensions affect the acceptance rate of new products with multipl-regression method. Then, after including the
control variables into the model as done in similar studies in the literature, we analysed how cultural dimensions
affect the acceptance rate of new products with hierarchical regression method.

Findings
In order to form a more descriptive model and to make more accurate predictions, after checking socioeconomical dimensions, in order to determine what kind of an effect cultural dimensions have, as done in similar
studies in the literature, ‘Hierarchical Regression Model’ was applied. In this way, socio-economical factors
were kept under control; in other words, in order to determine what kind of an effect cultural dimensions have
when socio-economical factors have the same level in all the observation units, socio-economical control
variables were added to hierarchical regression model in the first step and then cultural dimensions were added.
Table 2 shows the findings about hierarchical regression model.
Table 2. Findings about Hierarchical Regression Model
Model Internet

PCs

Cell Phones

Ayarlanmış F
Significance Modulated F
Significance Modulated F
Significance
R2
Level
R2
Level
R2
Level
1.Step %43,5
18,964 0,000
%50,9
24,141 0,000
%55,3
29,864 0,000
2.Step %70,7

25,178 0,000

%79,6

38,247 0,000

%64,3

19,013 0,000

Table 2 shows the results about the appropriateness and importance of hierarchical regression model.
Analysing F values, it can be seen that the model is important in explaining the relation between independent
variables and the acceptance rate of new products. (Internet; F=25,178, p&lt;0,001, PCs; F=38,247, p&lt;0,001, Cell
Phones; F=19,013, p&lt;0,001). Analysing the values of R2 coefficient, which denotes how much of the change in
dependent variable is explained by independent variables and which is a measure of consistency of the model, it
can be seen that the model has a high coefficient in explaining the change in the dependent variable. (Internet;
R2= %70,7, PCs; R2=%79,6, Cell Phone; R2= %64,3). This shows that the model explains %70,6 of the change
in acceptance rate of internet dependent variable in international markets. The remaining %29,3 can be explained
by other factors not included into the model and thought to be product-centred. For PCs, the model explains
%79,6 of the total change and the remaining %20,4 can be explained by other factors thought to be about the
characteristics of the computer itself. Similarly, for cell phones, the model explains %64,3 of the total change
and the remaining %35,7 are explained by other factors.
Findings about Culturel Dimensions
In the hierarchical regression analysis, in the first step, socio-economical variables were put into the
model while in the second step cultural dimensions were included and what kind of change cultural dimensions
experienced after socio-economical factors were checked was analysed. As seen in Table 2, values of R2 caused
a change of %27,7 for internet, of %28,6 for PCs and of %10,7 for cell phones in the second stage when cultural
model was included into the model. In other words, after checking the socio-economical factors, the cultural
dimensions explain %27,7 of the change in the acceptance rate of internet in the international market, %28,6 of
PCs and %10,7 of cell phones. (p&lt;0,001). This shows that cultural dimensions have a strong effect on the
acceptance rate of new products. Table 3 presents the analyses results that show the effects of each independent
variable in the model. Tablo 3 also shows β coefficients and p values of each independent variable as a result of
hierarchical regression analysis. β Coefficient is defined as a curve and it shows the change in the dependent
variable
when
the
independent
variable
increases
one
unit.
(http://analiz.ibsyazilim.com/egitim/kk.html.,04/03/2007) Some of the β coefficients in the Table are positive
while some are negative, which show the direction of the relation.( Çatı, Yılmaz,2002) P values give information

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about whether there is a statistically significant relation between the dependent and independent variables. In
social sciences, it is accepted that there is a statistically significant relation when the p value is smaller than 0,05.
Table 3. Results of Hierarchical Regression Model
Internet

1. Step

2. Step

β
Coefficient
0,278
0,320
0,304
0,103
0,244
0,242
-0,256

GNP
Urbanization
Literacy
GNP
Urbanization
Literacy
Avoiding
Uncertainity
Individualism 0,380
Power
-0,125
Distance
Masculinity -0,139

PCs

0,004
0,005
0,009
0,151
0,006
0,006
0,001

β
Coefficient
0,458
0,347
0,161
0,272
0,288
0,099
-0,233

0,000
0,155
0,047

P Value

Cell Phones

0,000
0,001
0,140
0,000
0,000
0,177
0,000

β
Coefficient
0,330
0,281
0,395
0,222
0,190
0,309
-0,005

0,000
0,006
0,000
0,006
0,050
0,002
0,953

0,295
-0,249

0,001
0,002

0,304
-0,121

0,005
0,215

-0,093

0,124

-0,001

0,994

P Value

P Value

Findings about Avoiding Uncertainity
As a result of the analyses, when the p values (Internet p=0,001, PCs p=0,000, cell phone p=0,953) are
analysed, it can be seen that there is a statistically significant relation between the acceptance rates of Internet
and PCs in international markets and the dimension of avoiding uncertainity, but no significant relation for cell
phones. When the β values (Internet β= -0,256, PCs β= -0,233, cell phone β= -0,005) are analysed, it can be seen
that the relation between avoiding uncertainity and dependent variables is negative. These results support our H1
hypothesis except for cell phones. The fact that there isn’t a significant relationship for cell phones might be
because relative advantages of cell phones- which are among product-centred characteristics- are very much. In
the periods when cell phones first entered the Turkish market the sales rose rapidly. Analysing this consumption
tendency, it can be argued that the idea that possessing a cell phone gives a status made the product a symbol of
status, which caused such a rapid acceptance rate of this product.(Gegez,2003) This rapid acceptance rate
decreased the uncertainity rate we analysed in 2004.
Findings about Individualism
The dimension of individualism was determined to be the factor with the biggest effect on the
acceptance rate of the new product. Analysing the p values (Internet p=0,000, PCs p=0,001, cell phones
p=0,005), it can be seen that there is a statistically significant relation between the acceptance rates of Internet
and PCs in international markets and the dimension of individualism. When the β values (Internet β= 0,380, PCs
β=0,295 cell phones β=0,304) are analysed, it can be seen that the relation between individualism and dependent
variables is positive. These results support our H2 hypothesis strongly.
Findings about Power Distance
As a result of hierarchical regression, when the p values for the dimension of power distance (Internet
p=0,155 PCs p=0,002, cell phones p=0,215) are analysed, it can be seen that there is a statistically significant
and strong relation between the acceptance rate of PCs in international markets and the dimension of power
distance, but no important relation for Internet and cell phones at all. When the β values (Internet β= -0,125, PCs
β= -0,249, cell phones β= -0,121) it can be seen that the relation between the dimension of power distance and
dependent variables is negative. These results partly support our H3 hypothesis through PCs. The reason why
there isn’t a strong relation for Internet and cell phone as foreseen might be due to product-centred factors. While
forming our hypothesis about power distance, depending on the literature, we said that in societies in which
power distance is high centralization and formalization will be high, that in organizations in which centralization
is high, top management won’t be aware of operational problems and the top management won’t be able to put
the innovations into use to solve these problems. However, Internet and cel phones have a characteristic to ease
communication between senior and junior management. Due to these characteristics, they are such products that
decrease power distance.

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Findings about Masculinity
When p values about masculinity dimension (Internet p=0,047 PCs p=0,124, cell phones p=0,994) are
analysed, it can be seen that there isn’t a statistically significant relation between the acceptance rates of PCs and
cell phones and masculinity dimension, but there is just a little relation for Internet. Contrary to what we
foresaw, the β values (Internet β= -0,139, PCs β= -0,093, cell phone β= -0,001) have negative values for all
dependent variables. These results do not support our H4 hypothesis for the three dependent variables.
According to Hofstede, in societies whose masculinity level is low, what is small and slow is nice; however, in
societies whose masculinity level is high, the opposite is true. The products in our research are generally both
small and fast. Due to such complexity about the products, it can be argued that there is no relation between
masculinity dimension and acceptance rate.
Findings about Socio-economical Dimensions
As seen in Table 1, when the F values of the first step in which socio-economical factors were included
into the model as independent factors are analysed, it is seen that the first model is an important model in
explaining the relation between socio-economical variables and acceptance rates of new products. (Internet;
F=18.964, p=0,000, PCs; F=21.141, p=0,000, Cell Phones; F=29.864, p=0,000). When R2 values, which denote
how much of the change in dependent variable is explained by independent variables and which is a measure of
consistency of the model, are analysed, the following is found: for Internet R2= %43,5, for PCs R2=%50,9, and
for Cell Phones R2= %55,3; that is, such socio-economical factors as GNP, urbanization and literacy explain
%43,5 of Internet’s, %50,9 of PCs’ and %55,3 of cell phone’s acceptance rate in international markets.
Findings about GNP
When we analyse the p values to measure the relation between GNP and the new product, it can be seen
that in the first step, during which only socio-economical factors were put into the model, p values for Internet is
p=0,000, for computer is p=0,000, and for cell phones it is p=0,000. That is to say that, for the three products,
there is a strong relation between GNP and acceptance rates of the products. In the second step, during which
cultural dimensions were put into the model, p values for Internet is p=0,151, for PCs is p=0,000, and for cell
phones it is p=0,006, which means that when cultural dimensions were included into the model, the
explainability of the change in GNP did not exist for Internet and decreased for the other two products. When the
β values are analysed, it is seen that the relation is positive. These results support our H5 hypothesis.
Findings about Urbanization
When we analyse the p values to measure the relation between urbanization rates and acceptance rates
of new products, in the first step in which only socio-economical factors were put into the model, the following
are seen: p=0,005 for Internet, p=0,001 for PCs and p=0,006 for cell phones. That is, for the three products there
is a strong relation between GNP and acceptance rates of these products. In the second step in which cultural
dimensions were included into the model, the following p values were found: p=0,006 for Internet, p=0,000 for
PCs, p=0,050 for cell phones. That is, when cultural dimensions were included into the model, the explainability
of the independent variable urbanization decreased a little but did not disappear. When the β values are analysed,
it can be seen the the relation is positive. These results support our H6 hypothesis strongly.
Findings about Literacy
When we analysed the p values to measure the relation between GNP per capita and the new product, in
the first step in which only socio-economical factors were put into the model, the following are seen: p=0,009 for
Internet, p=0,140 for PCs and p=0,000 for cell phones. That is, there is strong relation between the acceptance
rates of these products and Internet and cell phones but there is no significant relation between PCs. In the
second step in which cultural dimensions were included into the model, the following p values were found:
p=0,006 for Internet, p=0,177 for PCs and p=0,002 for cell phones. That is, when cultural dimensions were
included into the model, there wasn’t an important change in the explainability of the rate of urbanization. When
the β values are analysed, it can be seen the the relation is positive. These results support our H7 hypothesis
except for PCs.

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Result &amp; Suggestions
In our research on 3 products in 80 countries, it was shown that socio-economical factors and cultural
dimensions have significant effects on the acceptance rates of new products in international markets. In general,
in countries where GNP, urbanization and literacy rates and individualism scores are high and in those where
avoiding uncertainity and power distance scores are low, the acceptance rates of new products are higher. In the
analysis, during which the effects of socio-economical control variables were checked, it was found that the
strongest effect on the acceptance rate of new products was caused by individualism dimension and urbanization
rates. This was followed by literacy rates, avoiding uncertainity and power distance dimensions respectively;
however, no relation was found between masculinity dimension and the acceptance rate of new products.
Another important result of the research is about the notion of globalisation. In the literature, contrary to the
thesis that globalisation eliminates cultural dimensions and drags the world into a one-cultured structure, it was
determined that cultural factors were still important determiners in 2004.
Presentation of new products is one of the most complicated decisions international marketing managers
come up against. Cultural differences in international markets are another important factor that increases this
complexity and affects all its dimensions. Understanding the factors that affect the acceptance of new products
enables international marketing managers to predict the demand level they will get in the target market and to
make the required adaptations on the product according to the characteristics of ther market. The results can
help the companies that will introduce new products to international markets in presentation tactics. It will be a
successful presentation tactic to introduce the new products to such markets that will accept them easily due to
high rates of individualism and urbanization because the extensive acceptance rates in these markets will
decrease uncertainity about the product for the customers in other markets and thus enabling them to be accepted
more easily in other markets. The research is a sort of guide for international marketing managers in marketing
tactics for new products. Especially in efforts for sustainability of the market it will yield effective results if
adaptations are done in accordance with these results. For example, in countries where individualism level is low
and level of power distance is high, international marketing managers can delegate their efforts for sustainability
of the market to opinion leaders because the effect of opinion leaders on group members is more in such
societies. The products and ideas opinion leaders accept are adopted by other members. In societies where
avoiding uncertainity and power distance levels are low and individualism level is high, according to our
findings, the acceptance rates of new products are high. Therefore, in such markets, emphasizing the innovation
and difference of the product will attract the customers’ attention. On the other hand, in societies where avoiding
uncertainity is high, since people give importance to factors decreasing risks applications like warranties, aftersales service, product samples must be emphasized as a part of such a tactic that increases acceptance in such
societies.

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Ölçümüne Yönelik Bir

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                <text>Assesment of Cultural Aspects of Hofstede with Socio-Economical Factors  in new Product Acceptance</text>
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                <text>TASKIN, Ercan
ÖZYASAR, Hasan
SENER, H. Yelda</text>
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                <text>Enterprises should be able to know and appreciate different cultural environments  in order to be successful in international marketing. Companies in international marketing  should form their marketing activities by taking different cultural characteristics of different  countries into account. They should also perform the necessary adaptations to different  cultures in such activities as product, pricing, decision of distribution channel and promotion.  On the other hand, in adapting marketing activities to different cultures, Hofstede’s study  about cultural dimensions including avoiding uncertainties, individualism, power distance and  masculinity has guided many related researches. In this study, assessing Hofstede’s cultural  dimensions in terms of such products as internet, PCs and cell phones, and such socio  economical factors including GDP, urbanisation and literacy, the effect of these factors on the  acceptance of new products were analysed. The data were then interpreted with regression  analysis.</text>
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PeerReviewed</text>
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                    <text>Assessing democracy in post-parliamentary elections 2013 in Albania
Alba Gerdeci
Epoka University
Albania
agerdeci@epoka.edu.al
MirelaAlhasani
Epoka University
Albania
malhasani@epoka.edu.al

Abstract: Recently, there has been a growing interest in the reforms being taken by the
Socialist Government in the Republic of Albania, in terms of deepening and promoting a
‘good sustainable democracy’ in the country after two decades of rocky, challenging
democratic transition. This majority came in power after the overwhelming victory in the
parliamentary elections held in June 2013 being credited in compliance with the European
standards in terms of reliability, fairness and political honesty.
This paper will evaluate the effectiveness of this ‘successful political rotation’ towards
establishment of a governmental accountability tradition with regard to equal, respectful and
fair job chances to every official of the public administration sector, which has been the most
sensitive corrupt and over-trodden segment as highlighted by the Socialist electoral rhetoric.
The research analysis will demonstrate that despite the elections triumph results, the Socialist
Government is pursuing and even deepening the democratic deficit in respect of rule of law,
and in particular in compliance with the civil status of public administration officials that
have to be hired based on professional meritocracy instead of political affiliation be it right
or left wing.
In order to achieve this analysis, we refer to social constructivism theoretical framework to
explore, identify and analyze the specific features of Albanian society, its cultural identity,
and its economic context; in addition, we refer to democratization literature on challenges of
fragile democracies. Finally, having drawn an objective picture of the current link between
the newly elected decision-makers and the social-economic circumstantial factors, we
highlight the democratic deficit and provide policy recommendations towards establishment
of non-politically biased public administration a very significant component for the
integration process of the country.
Keywords: Democracy consolidation, rule of law, public administration

22

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                <text>Assessing democracy in post-parliamentary elections 2013 in Albania</text>
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                <text>GERDECI, Alba
ALHASANI, Mirela</text>
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                <text>Recently, there has been a growing interest in the reforms being taken by the Socialist Government in the Republic of Albania, in terms of deepening and promoting a ‘good sustainable democracy’ in the country after two decades of rocky, challenging democratic transition. This majority came in power after the overwhelming victory in the parliamentary elections held in June 2013 being credited in compliance with the European standards in terms of reliability, fairness and political honesty.    This paper will evaluate the effectiveness of this ‘successful political rotation’ towards establishment of a governmental accountability tradition with regard to equal, respectful and fair job chances to every official of the public administration sector, which has been the most sensitive corrupt and over-trodden segment as highlighted by the Socialist electoral rhetoric. The research analysis will demonstrate that despite the elections triumph results, the Socialist Government is pursuing and even deepening the democratic deficit in respect of rule of law, and in particular in compliance with the civil status of public administration officials that have to be hired based on professional meritocracy instead of political affiliation be it right or left wing.     In order to achieve this analysis, we refer to social constructivism theoretical framework to explore, identify and analyze the specific features of Albanian society, its cultural identity, and its economic context; in addition, we refer to democratization literature on challenges of fragile democracies. Finally, having drawn an objective picture of the current link between the newly elected decision-makers and the social-economic circumstantial factors, we highlight the democratic deficit and provide policy recommendations towards establishment of non-politically biased public administration a very significant component for the integration process of the country.    Keywords: Democracy consolidation, rule of law, public administration</text>
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                <text>International Burch University</text>
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                <text>ISSN 2303-4564     </text>
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                    <text>Assessing In the Credibility of the Company for Loan Application
Belma Peskić
International Burch University
Bosnia and Herzegovina
belma_ibu@hotmail.com
Ali Goksu
International Burch University
Bosnia and Herzegovina
ali.goksu@ibu.edu.ba
Abstract: The banks are financial institutions that provide loans not only for physical persons
but also to the legal entities or companies. The credit analysis of the company as borrower of the
loan must determine the credibility of the company in order to establish the level of credit risk.
The credit analysis includes character, capacity, capital, collateral and conditions of the
company, in this case the borrower. The purpose of this thesis is to develop appropriate model
which will raise a focus on the financial and non-financial criteria crucial for assessing in the
credibility of the company for the loan application. There are varieties of reasons why
companies take out bank loans: to purchase equipment, real estate or inventory, to expand their
operations, to increase their working capital, to reinvest, or to repay existing debts, etc. The
bank loans can be expensive and risky for a certain company, thus many companies take that
risk when it comes to financing their business operations. I will try to show which criteria,
including both financial and non-financial, is crucial in assessing in the credibility of the
company. I will also attempt to empirically verify my model, using Analytic Network Process in
combination with scoring model, in order to improve the decision-making regarding the
approval of bank loan for a certain company. The bankers must respond to the demands of their
clients who seek for the loans and in the same time discover the factors which must be taken in to
account during the whole assessment of the loan application. Before any actual analysis of loan
application, the banker must have answers to the following questions: the quality of the
borrower and of the given information; the purpose of the loan; the amount to be approved; and
the source of the repayment of the loan.
The data which will be used in this thesis is information and data collected from books, websites
and journals. The data which will be used is company’s three-year-period financial statements
as well as non-financial data such as credit history, the character and the structure of the
company, the resources and circular-flow of activities. For evaluating this data, it will be used
Scoring model, which represents a multidimensional instrument for evaluating alternative
actions. An essential advantage of scoring model is to assist in decision-making in a systematic
procedure to solve the problem, so it significantly contributes to the rational decision-making
process. As a comparison to this model, it will use Analytical network process (ANP), which is
used in multi-criteria decision analysis.
Keywords: Credibility of the company, Loan application, ANP, Scoring model, Decision-making

132

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                <text>PESKIĆ, Belma
GOKSU, Ali</text>
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                <text>The banks are financial institutions that provide loans not only for physical persons but also to the legal entities or companies. The credit analysis of the company as borrower of the loan must determine the credibility of the company in order to establish the level of credit risk. The credit analysis includes character, capacity, capital, collateral and conditions of the company, in this case the borrower. The purpose of this thesis is to develop appropriate model which will raise a focus on the financial and non-financial criteria crucial for assessing in the credibility of the company for the loan application. There are varieties of reasons why companies take out bank loans: to purchase equipment, real estate or inventory, to expand their operations, to increase their working capital, to reinvest, or to repay existing debts, etc. The bank loans can be expensive and risky for a certain company, thus many companies take that risk when it comes to financing their business operations. I will try to show which criteria, including both financial and non-financial, is crucial in assessing in the credibility of the company. I will also attempt to empirically verify my model, using Analytic Network Process in combination with scoring model, in order to improve the decision-making regarding the approval of bank loan for a certain company. The bankers must respond to the demands of their clients who seek for the loans and in the same time discover the factors which must be taken in to account during the whole assessment of the loan application. Before any actual analysis of loan application, the banker must have answers to the following questions: the quality of the borrower and of the given information; the purpose of the loan; the amount to be approved; and the source of the repayment of the loan.  The data which will be used in this thesis is information and data collected from books, websites and journals. The data which will be used is company’s three-year-period financial statements as well as non-financial data such as credit history, the character and the structure of the company, the resources and circular-flow of activities. For evaluating this data, it will be used Scoring model, which represents a multidimensional instrument for evaluating alternative actions. An essential advantage of scoring model is to assist in decision-making in a systematic procedure to solve the problem, so it significantly contributes to the rational decision-making process. As a comparison to this model, it will use Analytical network process (ANP), which is used in multi-criteria decision analysis.    Keywords: Credibility of the company, Loan application, ANP, Scoring model, Decision-making  </text>
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                <text>International Burch University</text>
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                <text>2014-04</text>
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