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                    <text>SMEs, the Backbone of the Albanian Economy
Suada Dajçi
Epoka University
Albania
Amela Dalipaj
Epoka University
Albania
Abstract: Small and medium-sized enterprises (SMEs) play a fundamental role in the economic growth of
a country. This report’s purpose is to determine and prove the great significance they have in Albanian
economy, and what measures are needed to be taken in order to stimulate the establishment of new SMEs
and assuring a long term sustainability of the existed ones in the market. In this paper is being analyzed
the impact that SMEs have in GDP, employment, innovation, and investment.
The data used in this report is gathered from INSTAT; Albanian Ministry of Economic Development,
Trade and Entrepreneurship; Eurostat; and European Commission.
According to this data, even though Albania has made improvements in the business sector, there is still
much to be done related to SME development such as: the improvement of business climate, further
simplification of legislation, implementation of favorable financial assistance schemes, and easily
providing low interest loans.
Keywords: economic growth, GDP, employment, innovation, investment, turnover

Introduction
Small and medium-sized enterprises (SMEs) have a different definition in various countries
around the world because of the number that states decide as a ceiling in staff headcount and
either turnover or balance sheet total. The definition made by European Commission defines
SMEs as enterprises with less than 250 employees, a turnover less or equal to 50 million euros,
and either a balance sheet that does not exceeds 43 million euros3. In order to bring the SME
definition closer to EU standards, Albania amended the law no. 8957 in October 17th of 2002. In
the article 4 of this law is stated that: Micro, small and medium enterprises (SMEs) include those
entities which employ fewer than 80 people and have an annual turnover that does not exceed 80
million ALL1. Later on 29-10-2008 it further changed with the new law no. 10183. Now the
definition states that: “Micro, small and medium enterprises (SMEs) includes those entities
which employ fewer than 250 people and have an annual turnover that does not exceed 250
million Albanian Lek. Small enterprises are those entities which employ less than 50 persons
and have an annual turnover that does not exceed 50 million Albanian Lek. Micro enterprises are
entities which employ less than 10 persons and have an annual turnover that does not exceed 10
102

�million Albanian Lek.” (Kruja, 2013) To avoid confusion we need to clarify that this definition
is only for individual firms, and these ceilings do not apply to firms that are part of a large
group. SMEs have a very important role in the economic growth of their country. The
significance they have varies in different economies. This report’s purpose is to determine and
prove the great significance they have in Albanian economy, and what measures are needed to
be taken in order to stimulate the establishment of new SMEs and assuring a long term
sustainability of the existed ones in the market.
“The only way to reduce poverty in a sustainable way is to promote economic growth, through
wealth and employment creation. In developing countries, SMEs are the major source of
income, a breeding ground for entrepreneurs and a provider of employment7” (UNIDO Report,
2003). We can measure the real importance of the SMEs in Albanian economy by analyzing the
impact that SMEs have in GDP, employment, innovation, and state budget. Most of the data
used in this report are gathered from the Albanian Institute of Statistics (INSTAT), Albanian
Ministry of Economic Development, Trade and Entrepreneurship, Eurostat, EBRD BEEPS
survey, European Commission, European Investment Bank, and SBA Fact Sheet.
The significance that SMEs have in Albania in reducing poverty through employment, the role
they have in state budget, the impact in GDP, and the percentage of investments made on SMEs
are shown in Table 1, Table 2, and Table 3.
The importance of SMEs in reducing poverty
As it is shown in Table 1, SMEs are the main engine that can reduce poverty in Albania, because
they provide 79.9% of the total employment, while the European Union average is around 67 %.
This means that SMEs are the main job providers in Albania, considering the great number of
people that get self employed by creating their own businesses, and at the same time creating job
vacancies. While the number of unemployed people is reduced, meanwhile the number of people
living in poverty line will be reduced. “[We] find that small firms have the largest shares of job
creation but large firms have the largest share of job losses4” (M. Ayyagari, A.Demirguc-Kunt,
V. Maksimovic, 2011, p. 12).The reason why small and medium sized firms have the greatest
share of job creation is because the velocity of the creation of new firms is greater than their
speed towards failure, that’s why the number of net job creation by SMEs is high as shown in
Figure 1. But the number of net job creation by SMEs can be greater if less of these enterprises
failed. Failure mostly comes from the lack of finance, because obtaining external financing
requires a long bureaucratic administrative aspect of the lending procedures, and in the case of
bank loans it is requested a collateral in a form of property or bank deposit with high interest
rates, so for SMEs external financing might be unaffordable, time wasting, and no profit is
generated from it. A solution to this problem might be implementation of favorable financial
assistance schemes as loan guarantee funds and micro credits.

103

�Table 1 shows that the number of persons employed in SMEs in Albania has been increasing
since 2008, while in European Union has been having sustainability with the tendency to decline
that can better be noticed in 2012.
Figure 2 Business Demography; Birth rates of enterprises %, Source: Knomea (2016)

The role of SMEs in state budget
SMEs in Albania constitute 99.8% of all enterprises, they provide almost 68 % of the total value
added, which has dropped by 3% from 2012, due to the poor performance of small firms which
experienced a 13 % drop in value added. SME employment grew by 15 % during 2012-14.
Moreover SMEs generate more than 3/4 of the State’s turnover. This is why government must
support SMEs with different policies as being the main contributors in the state budget. The
fluctuations of the value added of SMEs curves in Albania and in EU are shown in Figure 2.

104

�Table 5 SMEs basic Figures, Source: 2016 SBA Fact Sheet

Figure 2: Number of persons employed in SMES (index: 2012=100) Source: European Commission

Figure 3: Value added of SMEs (index: 2012=100) Source: European Commission

105

�SMEs impact on GDP
Table 2, 3 and 4 on the other hand shows the right number of: enterprises, people employed,
turnover, and investments in all industries, in good producers and in service producers
respectively. We drag the following statistics from Table 2: Nine from ten enterprises engaged
less than 5 employed. Enterprises with 250+ employed, even though constitute only 0.1 % of
enterprises, engaged 18.7 % of employed, realized 33.5 % of investment, 22.4 % of turnover and
33.7 % of value added.
Most of enterprises in Albania are services producers as it is shown in Figure 3. Further on in
Figure 4 and Figure 5 are shown the percentages of enterprises according to the number of
employees. According to Albanian Ministry of Economy the contribution of SMEs on GDP
since 2008 is 73%. As a result, it can be said that the SMEs play an important role in the
economy of the country. GDP is the main indicator to evaluate the economic growth of a
country, which means that in order to have economic growth a government needs to stimulate
with different policies, reforms, and measures the increase of SMEs production. The best way is
by favorizing SMEs exports. If we take a look to Table 2 and Table 3 on investment column we
will notice that although SMEs cover most of employment, GDP, value added, still investments
are not shared equally.
Table 6: Basic indicators and their structure by size class of enterprises

Source: INSTAT (2015)

106

�Table 7: Enterprises, employed, turnover, investments of goods producers by size class of enterprise

Source: INSTAT (2014)
Table 8: Enterprises, employed, turnover, investments of service producers by size class of enterprise

Source: INSTAT 2014

Producers of Services groups by their
number of employees.

Producers
of goods
13%

Group by the
number of
employed 5-9
5%

Group by the
number of
employed 1-4
91%

Producers
of services
87%

Figure 4: Companies in Albania according to their
activities, Source: INSTAT 2014

Diğer
4%

Group by the
number of
employed 1049
3%
Group by the
number of
employed 50⁺
1%

Figure 5: Producers of Services groups by their number of
employees. Source: INSTAT 2014

107

�Figure 6: Producers of Goods groups by their number of employees

Producers of Goods groups by the number of their number of
employees.
Group by the number
of employed 5-9
10%

Group by the number
of employed 1-4
71%

Group by the number
of employed 10-49
15%

Diğer
19%

Group by the number
of employed 50⁺
4%

Source: INSTAT 2014

Innovation and SMEs
“Technological progress is not translated into economic benefits and jobs by governments,
countries, or sectors, but by innovative firms. Innovative firms are not superior algorithms to
maximize production functions, but efficient learning organizations that seize technological and
market opportunities creatively in order to expand production frontiers5” (OECD , 1996).
In Albania, in the previous years, used to be organized a business plan competition for
innovative start-ups, with the main purpose of attracting young people with entrepreneurial
skills. In 2014, the Albanian Investment Development Agency (AIDA) has provided public
grants to SMEs through the 'Competitiveness Fund 2013-2015' and the newly established
'Innovation Fund 2015-2017", aiming to improve the quality of exported products as well as to
diversify and increase the exports by subsidizing the SMEs2. In 2015, AIDA implemented the
‘Enhancement of institutional capacities for research and innovation’ to further support the
development of research and higher education systems. The Albanian government has focused
on improving the quality of the Vocational Education and Training (VET), aiming to establish
linkages of the VET with the labor market, increasing employment for women, youth and
vulnerable groups. Moreover it has adopted and implemented the ‘Effective implementation of
Digital Agenda Strategy’, which introduced a range of instruments to support SMEs using ICT
and innovative technologies. Within the last years more organizations are coming up which
actively support innovative startups and existing SMEs such as ProTIK ICT Resource Center. It
was established in 2012 to catalyze the development of the ICT sector in Albania and has
developed an accelerator program for startups. ProTIK aims to become the Albanian ICT hub.
Albania needs to work more on setting stronger links between technology, science, higher
education and businesses because it is essential in improving human capital. Promotion of
entrepreneurship at all levels of education, support of start-up businesses, improvement of
108

�investment climate conditions are also some of the measures that need to be taken. SMEs are
flexible in market changing conditions, they are very widespread in all economic activities as
they represent 99.8% of all enterprises, and furthermore they run in perfect competition. These
make SMEs the perfect tool to spread innovation, try new technologies approaches while they
compete one another, all characteristics which result in economic growth. Innovation is very
important even for firms, because innovation means differentiation that is accompanied with
more incomes, employing more workers, demanding for high level skills, paying higher wages,
and offering more stable prospects for the workforce and as the economy functions as a chain
one thing will follow another and this will bring economic growth to the firm.
Conclusion
SMEs play a vital role in our economy; they are the generators of employment, main indicators
in GDP, and economic growth promoters. SMEs employ 81% of the employed persons, and
meanwhile they make up 99.9% of all registered business entities. SMEs in Albania are mostly
spread in the service producers’ economic activity this because service producers sector has 87%
of enterprises in the market. The contribution of SMEs on GDP since 2008 is 73%. They are
very widespread in all economic activities, they have the ability to respond quickly to market
changes, and furthermore they run in perfect competition, all these make SMEs the perfect tool
to promote economic growth through innovation. But even though Albania has made
improvements in the business sector, there is still much to be done related to SME development.
The new fiscal package that was pass by the Government cause of growing public debt increased
the corporate income tax for large and medium companies but reduced the tax burden for small
enterprises, which is positive. Some measures that the Government of Albania should undertake
in order to promote SMEs in Albania are as follow: the improvement of business climate, further
simplification of legislation to open a SME, implementation of favorable financial assistance
schemes as loan guarantee funds and micro credits, easily providing low interest loans, or
improving access to finance through developing the venture capital market and alternative
sources of finance, and setting stronger links between technology, science, higher education and
businesses because is essential in improving human capital. They could also consider the
promotion of entrepreneurship at all levels of education; they can put more emphasis on the
introduction of incubators, clusters and technological parks, enhanced public support to increase
their exports, and creating fast-track and specific bankruptcy procedures for SMEs, especially in
view of the issue of the non-performing loans.. If we take care for the development of the SMEs
Albania will experience economic prosperity.
Bibliography
AIDA. (2015, December 02). Aida Funds. Retrieved from Albanian Investment Development Agency:
http://aida.gov.al/pages/aidas-funds
Business and Financing Consulting. ( August 2016). Assessment of financing needs of SMEs in the
Western Balkans countries. European Investment Bank.

109

�On Small and Medium Enterprises, Law no.8957, article 4 (Consitution of the Republic of
Albania,Commercial Law October 17, 2002).
Commission, E. (n.d.). Entrepreuneurship and SMEs. Retrieved from European Commission.
European Commision. (2016). 2016 SBA Fact Sheet Albania. European Commision.
European Commission. (2015, December 02). Entrepreuneurship and SMEs. Retrieved January 03, 2016,
from European Commission: http://ec.europa.eu/growth/smes/business-friendlyenvironment/sme-definition/index_en.htm
Instat. (2015). Statistics on small and medium enterprises, 2015. Tirana: Instat.
INSTAT. (2017). RESULTS OF STRUCTURAL SURVEY OF ECONOMIC ENTERPRISES. Tirana:
INSTAT.
Knomea. (2016, October 11). Candidate countries and potential candidates: business demography.
Retrieved October 20, 2016, from Knomea: https://knoema.com/cpc_insbs/candidate-countriesand-potential-candidates-business-demography?regionId=AL
Kruja, A. D. (2013). The Contribution of SMEs to the Economic Growth (Case of Albania). Editura
Universitara Danubius .
M. Ayyagari, A.Demirguc-Kunt, V. Maksimovic. (2011). Small vs. Young Firms across the World
Contribution to Employment, Job Creation, and Growth. World Bank.
OECD . (1996). Technology, Productivity and Job Creation. Paris.: The Washington Workshop.
PBM. (2011). The Importance of SMEs in Albanian Economy and the Role of Government and Financial
Institutions in their Development. In Enhancing SMEs Development in Albania: A Study on
Macro-Financial Soundness Indicators (pp. 65-67.). Tirana: Klean Publisher.
UNIDO. (2003). WSIS Report.

110

�Impact of Agricultural Policies on Rural Development and Increase of
Competitiveness of Agriculture of Bosnia and Herzegovina with a Special
Emphasis on Achievement of Reform Goals
Sanja Kavaz Hukic
Bosnia and Herzegovina
sanja_kavaz@bih.net.ba
Abstarct: For the Balkan countries, the agricultural sector and rural development are of great
importance, primarily because they are ensuring food security of the population, and then, also, because
they have effects on employment, the creation of total gross value as well as on the foreign trade. Having
in mind open processes of joining the European Union in these countries, with a special focus on Bosnia
and Herzegovina, the implementation of the EU policies and practices will represent both a challenge
and an opportunity for the development of the state and the improvement of its position in the single
European market. Bosnia and Herzegovina is a country with a distinct rural character, with over 50% of
the rural population, where every third household acquires some kind of income from agriculture, and
which is currently facing a number of problems when rural development is concerned (from insufficient
investments, uncompetitive production, inefficient administration, abandonment of rural areas, failure to
use EU funds, etc.). Nevertheless, with adequate policies and dynamic approach to the agricultural
sector, and strategy for increasing competitiveness and attracting investment, the potential of Bosnia and
Herzegovina's agriculture could be used and exploited, and the country could go towards progress and
success. Therefore, this paper explores and analyzes the European Union's common policies, as well as
the ways and means of their implementation in the Balkan region countries, especially in Bosnia and
Herzegovina. Then, the paper points the importance and necessity of investing in rural development
(infrastructure, mechanization, marketing, agro-environmental measures, etc.), and provides guidelines
on how to modernize and reconstruct the agricultural sector, in order to increase the country's
competitiveness and reduce the long-standing trade deficit in this area, and, at last, how to effectively
approach to the European Union with harmonization of legislation and the use of development plan. The
agricultural sector and the overall modernization of rural communities, with a clear vision, and with
increasing employment, economic growth and competitiveness, can become the cornerstone of the
development of Bosnia and Herzegovina and a key factor of its inclusion in the European and the world
trends.
Keywords: EU common agricultural policy, agriculture, rural development, competitiveness.
JEL Classification: Q17, Q18, O13, 018

Introduction
The Common Agricultural Policy (further: CAP) is one of the oldest polices of the European
Union (further: EU) and represents set of measures and programs for subsidizing agriculture in
the European Union. It was created in 1962, so the application of common agricultural policy
111

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                <text>Dajci, Suada
Dalipaj, Amela</text>
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                <text>Abstract: Small and medium-sized enterprises (SMEs) play a fundamental role in the economic growth of  a country. This report’s purpose is to determine and prove the great significance they have in Albanian  economy, and what measures are needed to be taken in order to stimulate the establishment of new SMEs  and assuring a long term sustainability of the existed ones in the market. In this paper is being analyzed  the impact that SMEs have in GDP, employment, innovation, and investment.     The data used in this report is gathered from INSTAT; Albanian Ministry of Economic Development,  Trade and Entrepreneurship; Eurostat; and European Commission.                                                                                                                                                                                                            According to this data, even though Albania has made improvements in the business sector, there is still  much to be done related to SME development such as: the improvement of business climate, further  simplification of legislation, implementation of favorable financial assistance schemes, and easily  providing low interest loans.     Keywords: economic growth, GDP, employment, innovation, investment, turnover</text>
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                    <text>The Youth's Perception of Migration in Bosnia and Herzegovina
M. Sait Dinc
Department of Management
International Burch University
Bosnia and Herzegovina
m.sait.dinc@ibu.edu.ba
Kanita Jahic
Department of Management
International Burch University
Bosnia and Herzegovina
kanita.jahic@stu.ibu.edu.ba
Sejla Kocan
Department of Management
International Burch University
Bosnia and Herzegovina
sejla.kocan@stu.ibu.edu.ba

Abstract: Migration, in a simple definition, is the movement of people from one country to another. One
of the major problems in Bosnia and Herzegovina (BiH) is youth migration. Young people from BiH
mostly migrate to European countries. Factors which have an influence on the youth migration and
relationship between demographic differences, as well as the tendency of the youth to emigrate have
attracted a great curiosity. The purpose of this study is to examine the perceptions of the youth about
determinants of migration as well as the relationship between demographic variables and immigration
tendency. Using the survey method, 207 responses were collected from the youth in BiH. Descriptive
analysis, one-sample, and independent sample t-test were constructed to analyze data. The results have
showed that the perceptions of the youth about job opportunities in BiH and approach of officials towards
young people are negative. However, study results show that younger group of young people with less
education have a greater tendency to emigrate.
Keywords: migration, Bosnia and Herzegovina, the youth

Introduction
Migration can simply be defined as the movement of people from one country to another. Of the
two types of migration, emigration represents the departure of people from one country in order
to reside in the other. Brain drain is more specific term used in relation to emigration. It is

216

�defined as “a significant emigration of educated or talented individuals.”27 In other words, it is
“the migration of highly educated labor force from developing to developed countries”
(Stankovic, Angelova, Janeska, &amp; Stankovic, 2013, p. 1). Brain drain usually relates to graduate
students, who face problems when they search for employment after completing their studies
(Cymanow, Florek-Paszkowska, 2014).
In recent years, when transportation has become more available and advancements of certain
countries are highly apparent as opposed to others, brain drain has become an agenda. People
tend to leave their countries because of pull or push factors. Those factors can be of several sorts,
such as social, political, economic, industrial, or cultural factors (Thet, 2014). However,
emigration of youth may pose an even bigger problem. Young people are looking for
opportunities, and in case that they cannot find them in their home countries, they are usually not
willing to sacrifice their own well-being due to patriotism.
In Bosnia and Herzegovina (BiH), youth brain drain has become one of the major problems. In
2013, it was reported that around 150.000 young people have left the country since the end of the
war in 1995, and about 10.000 decide to leave it every year28. BiH is “the fifth worst country in
the world in terms of brain drain,”29 according to the World Economic Forum. Young people are
usually unwilling to accept the fact that they have to deal with some basic issues of this country,
such as corruption, unemployment, low wages, poor economy, etc., and instead choose to build
their lives elsewhere. There are many factors which contribute to emigration of youth. Therefore,
this study aims to investigate the perception of young people living in BiH about basic
determinants of migration.
The purpose of this research is to examine the perceptions of youth about migration in BiH. It
specifically focuses on the youth reasoning of the brain drain and its determinants. Moreover, it
tries to determine whether there are any differences in youth’s perceptions according to
demographic factors.
Literature Review
In recent years, with a huge increase in technological improvements and its reflection on
transportation, migration and related terms have been an agenda of the world. Migration is the
movement of people from one country to another. International migration is the movement of
people across international boundaries, which has great economic, social, and cultural
implications in both origin and destination countries (Docquier et al., 2006). Another term used
27

Obtained from Investopedia: http://www.investopedia.com/terms/b/brain_drain.asp (Aug 13, 2016)
Obtained from Balkan Insight: http://www.balkaninsight.com/en/article/young-people-leave-serbia-bosnia-themost (Aug 7, 2016)
29
Obtained from Balkan Insight: http://www.balkaninsight.com/en/article/mass-depopulation-threatensbosnia-s-future (Aug 7, 2016)
28

217

�to refer to the international transfer of resources in the form of human capital and which has the
aforementioned implications particularly in origin countries is called brain drain (Stankovic et
al., 2013).
Group of people which has been influenced by migration is undoubtedly young generation.
Migration of youth has long even occurred as a part of a collective family strategy in search of
educational and internship opportunities (UNFPA 2006). Although there are many studies
conducted with regard to the migration, those which have focused on youth migration are still
limited. Nevetheless, Juárez et al. (2013) analyzed youth migration and its consequences for the
various other transitions to adulthood, including reproductive outcomes, educational,
employment, and marital outcomes, as well as specific strategies underlying migration and its
consequences. In another research, Cymanow and Florek-Paszkowska (2014) analyze a potential
scale of internal and external migrations, assess the importance of factors determining the
selection of migration destination, and the importance of elements affecting the nature of the
undertaken jobs, taking into account payroll expectations of potential migrants in Poland.
Research Questions
According to the literature above, following research questions can be posited:
Research question 1: In overall, do the youth perceive youth migration to be positive in BiH?
Research question 2: How do the youth evaluate the determinants of the youth migration?
Research question 3: Are there any differences in youth’ perceptions according to age, gender,
education, marriage, and their parents’ company ownership and income?
Research Method
Survey Instrument
A two-page questionnaire with three parts was used to collect data. The first part of the
questionnaire included several questions about general characteristics of the youth and their
tendency to migrate. To put it succinctly, this part included demographic questions such as age,
gender, education, company ownership of parents, and overall perceptions of young people about
migration. In the second part, four questions were asked with regard to the perceptions of the
youth participants about migration of young people from BiH. The third part included 16
questions that dealt with the youth's perceptions about the determinants of migration and its
destination. The questions in the second and third parts were adapted from Cymanow and
Florek-Paszkowska (2014)'s study and were measured using 5-point Likert scale (5 = strongly
agree; 1 = strongly disagree). The questionnaire was initially prepared in English and then
translated into the Bosnian language. The translation of the questionnaire was done by experts
who are fluent in both languages and their respective cultures. A pilot study of the questionnaire
was done with 20 young participants studying at a private university. The purpose of pilot testing

218

�was to evaluate the validity of the survey. The questions which were not understood clearly were
reevaluated and finalized for data collection.
Data Collection
The study used online and printed questionnaire survey to collect data. In order to enable a better
generalization of research results, the study targeted young people in two large cities in BiH:
Sarajevo, the capital city and Tuzla. A total of 200 questionnaires were distributed to students
from a public and private high school as well as a public and private university in Sarajevo and
Tuzla. A formal research approval was obtained from the administration of each examined
schools and universities. The purpose of the study was initially explained to potential participants
in order to encourage students’ voluntary participation, and to guarantee the anonymity of
participants. The questionnaires were distributed to students who agreed to participate in the
research. The overall number of the completed printed version of surveys which could be used
was 108. With 99 online completed surveys, 207 questionnaires which could be used for this
study were collected in total.
Data Analysis
Demographic information and overall perceptions of young people about migration were
analyzed through frequency and descriptive statistics. Perceptions of the youth participants about
migration of young people from BiH and questions about the youth's perceptions with regard to
the determinants of migration and its destination were analyzed with one sample t-test. In one
sample t-test, means were compared with the mid-point of the scale that is 3. Finally, differences
in youth’ perceptions according to sample demographic characteristics such as age, gender,
education, marriage, and company ownership of their parents and income were analyzed with an
independent sample t-tests.
Results
Sample Characteristics
A summary of the sample characteristics is presented in Table 1. The majority of the sample
(60.4 %) were females in 18-21 age group with completed high school education. The majority's
family (78.3 %) did not own a company. The predominant amount of the young respondents’
family (62.3 %) were planning to leave the country in the future.

219

�Research Question One
In research question one, the study purpose was to measure the youth’s overall perception about
migration of young people in BiH. The result of the sample t-test where the scale’s mid-point (3)
was taken as the test value, demonstrated that the youth do not agree with the statements that
“this country provides enough opportunities for youth employment” (M = 1.83, SD = .94, t = 17.8, p =.001) and “opinions of young people are respected in this country“ (M = 1.88, SD = .79,
t = -20.3, p =.001). Nevertheless, they agree with the statement that “if I was more respected and
given opportunities for job, I would stay in my country“ (M = 3.91, SD = 1.26, t = 10.3, p
=.001). Results are summarized in Table 2. As demonstrated in the table, respondents are not
positive about approach of BiH towards the youth which shows a positive attitude towards their
migration.
Table 1 Sample Characteristics
Variable

Number

Valid Percent

Under 18 years

36

17.4

18-21 years

94

45.4

21-23 years

50

24.2

Over 23 years

27

13.0

Male

82

39.6

Female

125

60.4

Yes

12

5.8

No

195

94.2

High school

119

57.5

Bachelor degree

75

36.2

Master

13

6.3

Yes

45

21.7

No

162

78.3

Planning to leave the
country

Yes

129

62.3

No

78

37.7

Average Income

0-540 USD

47

22.7

540-810 USD

62

30.0

810-1081 USD

34

16.4

Over 1081 USD

64

30.9

Married living together

177

85.5

Age

Gender

Marital status

Education level

Company

Parents status

Demographics

220

�Married living separately

6

2.9

Divorced

6

2.9

Single parent

16

7.7

Other

2

1.0

Research Question Two
In the second research question, the purpose was to measure evaluations of young people about
the determinants of the youth migration. Consistency of the items was analyzed by using
reliability analysis, and Cronbach’s alpha values are indicated in Table 2. All the reliability
coefficients are above the accepted level (.70). The results are summarized in Table 3. As
presented in the table, “difficulties with finding a job in the home country” (M = 4.23, p = .001)
was determinant with the highest rate. Better employment terms in the emigrated country was
also rated as the second most highly rated determinant (M = 4.20, p = .001). It was followed by
the possibility of earning a higher remuneration in the emigrated country (M = 4.11, p = .001).
Regarding determinants of the youth migration destination, respondents rated “earnings” in the
emigrated country the highest (M = 4.20, p = .001). It was followed by “getting a job easily” in
emigrated country (M = 4.18, p = .001).
Table 2 One sample t-test for perceptions of youth about migration of youth (Test value =3)
N

Mean

SD

t-value

p-value

This country provides enough opportunities for youth employment.

207

1.83

0.94

-17.84

.000

Opinions of young people are respected in this country.

207

1.88

0.79

-20.30

.000

Youth employment is more important than elder people employment
in this country.

207

2.89

1.31

-1.21

.224

If I was more respected and given opportunities for job, I would stay
in my country.

207

3.91

1.26

10.33

.000

NOTE: Cronbach’s alpha value for the four items is .40

Research Question Three
In the third research question, the purpose was to compare the youth’s perceptions in terms of
their age, gender, education, marriage, and company ownership of their parents and income.
Demographic variables are recoded into two groups in order to simplify the analysis. The results

221

�are summarized in Table 4. As demonstrated in the table, no significant differences occur
between different demographic groups of participants.
Table 3 One sample t-test for determinants of migration (Test value =3)
N

Mean

SD

t-value

p-value

Possibility of earning a higher remuneration than in the home
country

207

4.11

0.97

16.54

.000

Difficulties with finding a job in the home country

207

4.23

0.91

19.58

.000

Guaranteed employment abroad

207

3.98

0.97

14.54

.000

Employment terms better than in the home country

207

4.20

0.86

20.18

.000

Acquiring professional experience

207

4.00

1.02

14.08

.000

Improving qualifications

207

3.97

0.97

14.30

.000

Possibility of learning a foreign language

207

3.95

1.11

12.34

.000

Willingness to experience another country

207

3.29

1.31

3.19

.002

Distance of the migration destination from the home country

207

2.63

1.24

-4.26

.000

Earnings

207

4.20

0.91

18.93

.000

Getting a job with ease

207

4.18

0.85

19.85

.000

Family presence

207

3.42

1.11

5.46

.000

Presence of friends

207

3.07

1.15

0.85

.399

Historic events

207

2.23

1.03

-10.75

.000

Attitude toward your citizenship

207

3.02

1.18

0.24

.814

Threat of terrorist attacks

207

2.95

1.32

-0.52

.600

Determinant of migration

Determinant of migration destination

NOTE: Cronbach’s alpha values for the eight items about determinants of migration and the eight items about
determinants of migration destination are .80 and .75 respectively.

Discussion
This study attempted to examine the perceptions of youth about migration in BiH. More
specifically, it focused on the youth perception of the migration, its determinants, and differences
in their perceptions according to demographic factors. The study results demonstrate that the
perceptions of the youth about job opportunities and approach of officials toward young people
in BiH are not positive. Moreover, the results show that difficulties in finding a job in BiH, better
employment terms, and earning a higher remuneration possibility in emigrated countries are
several important determinants that motivate the youth to go abroad.

222

�Table 4 Independent samples t-test for sample demographics
Variable
Age

Average income

Education

level

Gender

Marital status

Company

Demographics

N

Mean

SD

18-21 years

130

1.35

0.48

21 and older

77

1.42

0.50

0-810 USD

109

1.37

0.49

810 USD or higher

98

1.38

0.49

high school

119

1.35

0.48

higher education

88

1.41

0.49

male

82

1.39

0.49

female

125

1.37

0.48

yes

12

1.42

0.51

no

195

1.37

0.49

yes

45

1.44

0.50

no

162

1.36

0.48

t-value

p-value

-0.88

0.38

-0.13

0.90

-0.82

0.41

0.32

0.75

0.29

0.77

1.06

0.29

One of the findings which attracts attention in the study is negative perception of the youth about
employment opportunities for the youth provided by BiH. The higher mean values on difficulties
in finding a job in home country and better employment terms in emigrated countries also
support that finding. This result is mostly related to the study context. After the ethnic and
political tensions of the 1990s, the Dayton agreement which made BiH a federation including
three ethnic communities namely Bosniaks, Croats, and Serbs was signed in 1996. Devastated
factories and companies have been repaired, and new private and public institutions have been
founded. The majority of large scale businesses in the country are mainly international (Dinc and
Duman, 2012). Despite all these improvements, BiH's development is very slow and it is still in a
transition period. General perception for the reason of this slow improvement is the central
government with a rotating, tripartite presidency and its heavy bureaucracy (Dinc and Huric,
2016). Therefore, people, especially the youth in BiH, has a prejudice and do not see their future
in this country. However, high unemployment rate which is 44.86% in BiH30 is another factor
that motivate the youth to immigrate to developed countries.

30

Obtained from the website http://www.tradingeconomics.com/bosnia-and-herzegovina/unemployment-

rate

223

�Conclusion and Limitations
The purpose of this study was to analyze perceptions of youth about migration, in particular,
determinants of migration and differences in their perceptions in terms of demographic factors.
The results showed that since the youth do not trust in employment opportunities in BiH, they
have tendency to pursue finding a job in developed countries. These findings of the study suggest
that government of BiH should focus more on the employment facilities for the youth. It can also
put some regulations to decrease a heavy bureaucracy for foreign and local investors in order for
them to do more investments and offer more job opportunities to the youth.
There are several limitations in this study. Firstly, the results found in this research come from a
limited sample. Surveys with higher sample size may give some different results. Therefore,
future studies should be conducted in other cities of BiH. Secondly, self-reported issue may be
another limitation of this study. Finally, the insufficient literature and methodology can be
constraints of the study. Future studies should add some other variables and utilize some other
statistical methods to find the relationship among variables.
References
Cymanow, P., &amp; Florek-Paszkowska, A. (2014). Migration potential of college graduates from
rural areas. Ekonomia i Prawo. Economics and Law, 13(1), 163-174.
Dinc, M. S. and Duman, T. (2012). Employees' Perception of Marketing Ethics in Bosnia and
Herzegovina. Research on Ethics and Social Responsibility, Business Research Unit, ISCTEIUL, Lisbon, 33-47.
Dinc, M. S., &amp; Huric, A. (2016). The impacts of ethical climate types on nurses’ behaviors in
Bosnia and Herzegovina. Nursing ethics, 0969733016638143.
Docquier, F., Ozden, C., Adams jr, R. H., Taylor, J. E., Mattoo, A., Martinez, C. A., ... &amp; Mora,
J. (2006). International migration, remittances, and the brain drain (No. 33988, p. 1). The
World Bank.
Juárez, F., LeGrand, T., Lloyd, C. B., Singh, S., &amp; Hertrich, V. (2013). Youth migration and
transitions to adulthood in developing countries.
Stankovic, M., Angelova, B., Janeska, V., &amp; Stankovic, B. (2013, February). Brain Drain as
Brain Gain in Southeast Europe: Challenges Ahead. In ICIE2013-International Conference
on Innovation and Entrepreneurship: ICIE 2013 (p. 109). Academic Conferences Limited.
Thet, K. K. (2014). Pull and Push Factors of Migration: A Case Study in the Urban Area of
Monywa Township, Myanmar. News from the World of Statistics.
UNFPA (United Nations Population Fund). 2006. Moving young. Youth supplement to the
UNFPA state of world population 2006. New York, NY: UNFPA.

224

�An Analysis of the Factors Determining the Working Capital Requirement
for Non-Financial Companies
Seyda Kadayifci
International Burch University
Bosnia and Herzegovina
seydakadayifci@gmail.com
Ali Coskun
International Burch University
Bosnia and Herzegovina
alicoskun@hotmail.com
The main purpose of this study is to investigate the factors determining the working capital requirement
of firms. Companies require working capital to improve the capacity, expand the business volume, reduce
the risk of failing to meet their financial obligations, and become profitable and efficient. An inadequacy
of the working capital causes interruptions in the business operations. This study investigates the
determining factors of the working capital requirements of non-financial companies. The research
analysis was done on publicly traded firms, and the data was collected from BIST-100 in Turkey for the
years between 2011 and 2016. In this study, working capital requirement was used as the dependent
variable. Factors such as profitability, leverage, growth, firm size, age and industry were tested as
determining factors. PLS-SEM technique is employed in the research. Results reveal that two explanatory
variables- company's leverage, and profitability- are significant factors that determine the companies’
working capital requirements for the period under study.

Key words: Working Capital Requirement, Profitability, Leverage, Growth, Size, Age, Industry

Introduction
Managing the financial needs and operations of any business is very important to the
management of the company, as it has an effect on both the company's profits and liquid assets.
The literature on business finance focuses on three key areas. These are capital budgeting, capital
structure, and working capital management. Capital budgeting and capital structure concerns
long-term investment and financing decisions. Working capital management can be expressed as
the short-term investments of firms and the selection and management of financial strategies in
these investment decisions.
If there is not enough working capital to fulfill the obligations of a company, it may cause
financial insolvency, legal problems, and liquidation of assets (Hawley, 2015). For this reason, it
is very important for all enterprises to have sufficient management of their working capital.

225

�</text>
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                <text>DINÇ, Muhammet Sait
Jahic, Kanita
Kocan, Sejla</text>
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                <text>Abstract: Migration, in a simple definition, is the movement of people from one country to another. One  of the major problems in Bosnia and Herzegovina (BiH) is youth migration. Young people from BiH  mostly migrate to European countries. Factors which have an influence on the youth migration and  relationship between demographic differences, as well as the tendency of the youth to emigrate have  attracted a great curiosity. The purpose of this study is to examine the perceptions of the youth about  determinants of migration as well as the relationship between demographic variables and immigration  tendency. Using the survey method, 207 responses were collected from the youth in BiH. Descriptive  analysis, one-sample, and independent sample t-test were constructed to analyze data. The results have  showed that the perceptions of the youth about job opportunities in BiH and approach of officials towards  young people are negative. However, study results show that younger group of young people with less  education have a greater tendency to emigrate.     Keywords: migration, Bosnia and Herzegovina, the youth</text>
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                <text>DHAOUI, Abderrazak
Sekrafi, Habib
Ghandri, Mohamed</text>
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                <text>Abstract :  The paper examines the relationship between tourism demand and its macroeconomic determinants (GDP, oil price, exchange rate) with an aim to test the dynamic interdependence between them in the case of Tunisia. Using yearly data from 1971 to 2014, the output of the ARDL model and the more recent Bootstrap rolling window Granger causality tests show important results with great economic implications for researchers, regulators, investors, … The results substantiate, especially, the following causal relationships, i.e. i) tourism-demand induces substantial increase in both economic growth and oil price, ii) economic growth led tourism demand, iii) increase in oil price affects negatively the tourism demand, iv) tourism demand and exchange rate are not significantly associated.     Keywords: Tourism demand, GDP, Oil price, ARDL, Bootstrap Rolling window.  JEL classification: O40, L83, P1.</text>
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                    <text>Implementation of TQM in Local Government Using Quality Management
System in Accordance with ISO 9001 and CAF Self-Assessment Model
Mirza Čelik
Faculty of Administration University of Sarajevo
Bosnia and Herzegovina
Dževad Šašić
Faculty of Administration University of Sarajevo
Bosnia and Herzegovina
dzevad.sasic@gmail.com
Abstract: Quality of township management is highly related to society, and it reflects the local
government situation. The paper presents the idea of improving the quality of service in local government
through the application of TQM. This paper presents two approaches that are commonly used in recent
years and moved closer to these organizations that the concept of TQM which uses a quality management
system based on ISO standards 9000 and model self-assessment CAF. This paper describes the
interactions between these approaches and their possible joint application with a view to the
implementation of TQM system in local government.
Within this approach public sector organizations should be interested in improving the quality of their
services through the implementation of TQM. The process is a long-term and complex one, where the
client is its key element. Thus, it should be understood by the whole staff (both the management and
the inferiors) that a well served citizen is the core of the procedure and he/she should always be
assisted and have even his most complicated problems solved in the institution he/she turns to.
When implementing the principles of TQM, significant changes regarding the management
and administration should occur in organizations. The methods that are helpful in the course of the
implementation of TQM rules are the management quality systems based on the ISO 9001 quality
standards and the CAF self-assessment model, which aim at perfecting the organization
operations in order to meet the clients’ needs and introduce the necessary improvements.
The public sector organizations in Bosnia and Herzegovina (e.g. state or self-government offices) have
started applying a certified Quality Management System(QMS) in compliance with the ISO 9001
standards already
since 2001 (following the reform of
the
self-government
administration). Recently – due to the implementation of the CAF model in the state
administration offices (in BiH since October 2006) – a significant increase of interest on the part of
the public sector units in the improvement of service quality by means of this model of selfassessment can be noticed. The completion of several programs that implemented this
method enabled the application of the model in several hundred offices.
Quality management systems and the EFQM model (CAF is the EFQM model adjusted to public
sector) are necessary not only to companies but also to public sector organizations. They are based
on similar principles and they aim at the improvement of services offered. Despite certain
differences, it seems that they can complement one another and be used simultaneously in an
organization.
Key words: Public administration, quality management system, model self-assessment,
ISO standard, TQM

263

�Service quality in public administration versus TQM
The concept of Total Quality Management (TQM) consists in the integration of the
company’s objectives with the ones of its customers. In this approach it is crucial that the
operations involve the whole organization (a system approach), the whole staff is engaged
in the quality issues with the leading role of the managing staff, a process approach of
management is applied as well as continuous process of improvement, various quality
management techniques and other supporting methods that aim at achieving the strategic,
long-term success of the company. The success is due to an increasing satisfaction level of
customers and results in several benefits to all the members of the organization and society. If
their work is to be efficient, the employees must be highly motivated and well behaved, be
ready to work in a team and to improve their qualifications. Furthermore, the managing
staff should act as leaders, plan relevant tasks and then create the right atmosphere to carry
them out. That is in line with the Oakland’s approach, who says that TQM has the
following strategic objectives: customer oriented quality strategy, understanding of the fault
prevention processes, people treated as subjects, their motivation, team problem solving and
quality assurance in compliance with the ISO 9000 standards; they all guarantee the customers’
demands will be met (Oakland, 1992). Thus, TQM is a vision that can be achieved by
means of long-term planning, by carrying out and implementing annual quality plans
that will gradually result in making the vision come true, that will lead to the situation where
the definition of TQM becomes a reality (J. Dahlgaard, K. Kristesen, G. Kanji, 2001).
The use of such approach in the public sector organizations results in several benefits for the
whole organization members (the achievement of the strategic, long-term success) and the
members of the society (the increase of customer satisfaction). It should be stressed that the
concept of TQM is also associated with Deming’s 12 principles, and a similar approach was
presented by such forerunners of management as Crossby (in his 14 stages of quality
improvement) and Juran (in his 10 steps to TQM).
For many years public administration has been treated in a completely different way than
private sector and it has not been applying the methods of management and ways of
increasing the organizational effectiveness and efficiency as well as high standards of
customer service that have been used in private business. It seems that particularly public
sector organizations should devote a lot of time to introduce suitable management methods
that would improve the efficiency of their operations and the level of their services. However, it
is the monopolistic character of the services offered by public administration units that they
have no incentives (these appear on commercial markets) to improve the quality of the
service. Thus, it is not the issue of the public service quality level or its improvement but the
problem of creating relevant incentives; in other words it is the problem of creating a situation
where public institutions themselves will be interested in improving the quality of their
services.

264

�Public administration, when offering services that are in a way monopolistic in nature, has
the duty to do it properly and with commitment so that the demands of citizens, who cannot
take advantage of a competitive organization, should be met.
When considering the issue of improving the service quality in public administration, one
should look more closely at the notion of the quality of such type of services. The
definition that is in force now and is included in the EN ISO 9001:2009 standard states that
“quality determines the degree to which a set of inherent characteristics fulfill the
requirements”. If so, the quality of services could be defined as a degree to which a
particular service meets the needs and expectations of customers, and the fact if the condition
has been fulfilled (or not) is evaluated every time and individually only by a customer.
However, if the definition is to answer the question of the quality of a particular service, a
broader look will be indispensible that considers such detailed aspects as the customer’s needs
and expectations. A need is a feeling of unfulfillment that forces an individual to undertake
actions to meet it. Customer’s expectations are simply his/her requirements that may be
perceived as the clearly defined ones (e.g. completion of a case, short time of waiting) or the
unspecified ones (e.g. polite service). Both requirements are equally important, however, the
fulfillment of unspecified requirements, which are difficult to define in a clear way, is much
more complicated. Thus, the quality of services rendered by administration can be defined as
follows: “quality is the value that contributes to the improvement of the quality of our life and
culture, and it is the degree of the fulfillment of common and individual needs”(Lazibat, 2012).
The implementation of the TQM concept in public administration involves a complete change
in the ways of behavior, set of values and attitudes. The quality of service depends on people,
their motivation, culture and readiness to work in a team, etc. The concept takes into
consideration not only all the most important factors that decide about the success of a project
(leadership, commitment, customer satisfaction, processes, relations with partners, staff
motivation, their qualification, resources) but also the objectives of the organization and all
the operations related to management.
The implementation of the CAF model in public administration
The CAF method was created by the IPSG, Innovative Public Services Group. It
functions within the EUPAN , an informal European Public Administration Network, whereas
CAF RC (CAF Resource Centre) is the body responsible for the implementation of CAF,
which was set up within the EIPA (European Institute of Public Administration) in
Maastricht. The Institute cooperates with a network of national correspondents
and is
supported by EFQM European Fundation for Quality Management)
and the Speyer
University in Germany.

265

�The CAF self-assessment model (EIPA, 2017) is the Excellence Model of EFQM assigned to
public institutions, which is a practical tool that makes self-assessment possible, helps
understand shortcomings and find solutions. It consists of nine criteria that define the
organization’s area of operations, how it approaches the tasks, what results it achieves in
its relations with customers/citizens and society, including the key results of the operations.
The evaluation of the criteria is based on opinion research and internal indexes.
The main objective of the CAF model is to assist the understanding process of quality
management and to improve the hitherto condition of management. More precisely, it aims at
the introduction and consolidation of the principles of the complex quality management in
public administration, the facilitation of self-assessment of public sector organizations in
order to make diagnoses and undertake suitable operations, the construction of a bridge that
connects various models applied in quality management and at the facilitation of mutual
learning between public sector organizations (EIPA, 2012). The CAF method constitutes one
of the best tools of collecting the information about an organization and of monitoring it on
its way to quality management.
The process consists of three phases and ten stages:
Phase I – The start of the CAF process (Stage 1. Organizing and planning the process;
Stage 2. Communicating the launch of the process in the office),
Phase II - Self-assessment process (Stage 3. Setting a self-assessment group; Stage 4.
Training of the group; Stage 5. Undertaking the self-assessment; Stage 6.
Reporting the results),
Phase III – Improvement plan / prioritization (Stage 7. Drafting an improvement plan;
Stage 8. Communicating the improvement plan; Stage 9. Implementing the plan;
Stage 10. Planning the next self-assessment).

The implementation of the quality management system in compliance with the ISO 9001
standard in public administration
The ISO 9000 Quality Management Standards are not technical standards and they do not
describe in a direct way the parameters that a product or service should meet but they describe
certain principles that ensure adequate quality. That is why they can be used in all type of
organizations, public administration including. However, one should not forget the specific
nature of the institutions where the system will be implemented. The specific features result
from the following facts (Baković, T., Lazibat, T, 2004):
the lack of competitors, thus the lack of motivation to increase the efficiency and
reduce the costs,
the effects of operations are immeasurable and do not bring income, it is difficult to
determine their effectiveness, however they are socially important and must be carried
out,
266

�financial resources depend on the condition of public finance and not on the quality of
management and services rendered,
the services are ordered by the state and they cannot be commercialized,
long-term planning is disturbed by rotation and actions on the part of politicians.
At present the group of the ISO 9000 standards consists of four basis standards:
ISO 9000:2005 Quality management systems - Fundamentals and vocabulary (in
Bosnia and Herzegovina - EN ISO 9000: 2006 ),
ISO 9001:2008 Quality management systems - Requirements (in Bosnia and
Herzegovina -EN ISO 9001: 2009),
ISO 9004:2010 Quality management systems - Guidelines for performance
improvements (EN ISO 9004:2010),
ISO 19011:2002 Guidelines on Quality and/or Environmental Management
Systems Auditing (in Bosnia and Herzegovina -EN ISO 19011:2003) and other
standards, technical specifications and reports that support basic standards, which
include guidelines concerning specific issues within the framework of the quality
management system.
These standards – as it has been mentioned before – have become one of the most
common documents certifying high standard of services rendered by public administration,
the offices of self-government administration in particular. At present many institutions and
customers are convinced about several benefits gained as a result of the implementation of the
systems. They are based on the eight principles of quality management: customer-orientation,
commitment, leadership, process approach, system approach, continuous improvement, factbased decision making, mutually beneficial contacts with partners.
The process of implementing QMS in an organization is not divided into stages very
recisely, there are several approaches in this case and the literature on the subject is
extensive ( Kuhlmann, 2010). However, it is possible to distinguish some characteristic
stages of the implementation process:
Making decision on implementing QMS.
Setting up a timetable/ plan of action.
Conducting a review of the organization
Training senior management.

267

�Appointing a QMS manager and working groups.
Preparing system documents.
Appointing internal auditors and training the staff.
Internal audits.
Final audit and applying for certification.
Obtaining the certificate from a certifying unit.
Following all the indispensible operations in the implementation stages, in the course of the
two last ones that aim at the verification and confirmation whether the organization meets the
requirements defined by the standards (a certifying audit), the external auditor examines the
whole range of the organization operations from the point of view of their compliance with
the standards and issues a certificate confirming correct implementation of the QMS.
The implementation of QMS that complies with the ISO 9001 standard in public sector
institutions may contribute to the change and improvement of their work organization, and –
first of all – it may result in the improvement of the service. It may also constitute an
instrument that changes the structure and methods of their functioning and lead to the change
of the public administration image.
Implementing TQM concept in public sector organizations – a model approach
The implementation of the TQM concept in organizations is a long –term process that
requires a substantial amount of various resources. There is no precisely determined
methodology of implementing the process. However, some recommendations can be found in
the literature that should be followed by organizations striving to TQM (as in the Oakland’s
model mentioned before). The term “striving” seems to be and adequate one as it is difficult
to state explicitly (due to the lack of uniform implementation principles) whether the TQM
system has been implemented.
First of all, the implementation of TQM in a company starts with the acceptance of the right
attitude – that of leadership and involvement – on the part of the Board and the
managing staff of particular departments. At this stage, which might be called the initiation
stage, it is the duty of the managing staff to coordinate the operations, to define clearly the
tasks and, which is perhaps the most vital element, to convince the employees to this concept
of management. The staff will only then be committed to the pro-quality operations if they are
adequately motivated by their superiors, and this is possible through a wide training
programme offered to the managing staff and the employees.
268

�The next step is the review of the existing systems, i.e. the diagnosis of the system, and then
the adjustment of processes, which means planning and adjusting them in a way that the TQM
objectives can be achieved. Then a plan of the improvement of processes appears and the
reorganization of the whole system occurs that aim at meeting the (internal or/and
external)
customer’s requirements. This can be achieved either by radical changes
(reengineering) or by continuous improvement of the organization (kaizen). At this stage it is
highly significant to motivate the staff to be active and involved. This is the stage when both
of the presented methods (CAF and QMS in compliance with the ISO 9001 standard) may be
useful, which is presented in fig.1. It often happens that in the course of the QMS
implementation the employees gain new knowledge and increase their qualifications, the
processes are formalized and the standard of their quality is specified, which can support a
quicker and more efficient evolution of the organization towards QM. An efficient and
modern organization structure based on effective communication is the basis of TQM and it
is created at the stage of process integration and company restructuring.
The CAF and QMS implementation process in the public sector organizations is not an easy
one. In the course of implementing either a quality management system based on the ISO 9001
standards or the CAF model, being the elements of TQM, significant changes must occur
within the organizations as regards the approach and perception of their objectives, which
shows in suitable management and administration. The customer-oriented approach must be
supported by adequate culture, communication and commitment because only then the
transformation will be permanent and efficient and will aim at meeting the citizens’ needs and
expectations. Thus, it must result in a general improvement of the services rendered by these
institutions and a measurable increase of the customer satisfaction level (Đorđević, 2007).
There are five stages as regards the condition of an organization and they refer to the whole
process related to the concepts of continuous improvement and the acceptance of the
customer-oriented approach. They form a process of improving service quality and a
successful completion of each one will result in the implementation of TQM in the
organization. In the course of each stage the organizations will face various problems. Thus, it
is crucial to identify them, to find the causes and then to remove them so that the process
proceeds smoothly and eventually is beneficial.
The stages may refer to the implementation of every method that increases the service
quality, no matter whether it is CAF or QMS. The stages are the following:
awareness,
preparation,
carrying out the self-assessment process,

269

�planning (preparation of the improvement plan),
implementing the plan of action and continuous improvement.
In this model, in the course of the process of service quality improvement, the
organizations should consider fundamental questions concerning the awareness of their
targets and the will to reach them. It is of vital importance that the public sector organization
should have an adequate degree of awareness in order to go through the subsequent stages of
the model. The following stages determine the diagnosis of the system and the plan of action.
When the organizations ask the question how to meet these targets, the answer may come
from the methods of CAF or QMS in compliance with the ISO 9001 standard.
The concept of TQM can be put into practice by means of both methods (fig.1) Every
organization must adapt the basic principles of quality management, which in a way constitute
the basis of their further actions. It is worth noting that they are compatible as they are based
on the same assumptions that customer comes first. Since there are no uniform TQM
implementation stages, it seems that both methods can be helpful when building the system.
The CAF method achieves this through self-assessments and improvements, while QMS
through formalization of the management system based on documents, and both these
elements are indispensible when implementing TQM.
The presented model (fig.1) shows all the possible approach configurations when
implementing TQM (with both methods) and proves that it is not necessary to choose
between the two.

270

�Figure 1 TQM implementation model with the use of the CAF and QMS in compliance with the ISO 9001

TQM

Involvement

Customerorientation

Leadership

C

C

U
S
T
O
M
E
R

U
S
T
O
M
E
R
Fact-based decision making
Mutually
beneficial

partnerships
Continuous improvement

System approach
Process approach

Source: Author’s research

As figure 1 shows, the theses of the methods are complementary. So far the public
administration has been using the methods rather separately In this case two implementation
options of the methods are possible:
in the case when GMS is functioning, the customer’s requirements and relations
between processes have been defined and a formalized system exists, the CAF
model may serve as a method supporting the improvement of the existing system
(see fig.2);
in the case when the CAF model has been implemented, the self-assessment has
been carried out and the implementation of the improvement projects has started,

271

�the QMS that formalizes the whole system and has a significant impact on the
whole organization can be implemented as one of the projects (compare fig.3).

Figure 2. QMS with the CAF method implemented as the element facilitating the process of
continuous improvement

C
U
S
T
O
M
E
R

C
U
S
T
O
M
E
R

Source: Author’s research
.

Figure 3. CAF method with QMS implemented as one of the improvements

C

ISO 9001

U
S
T

ISO 27001

O
M

ISO 14001

E
R

PN-N 18001
ISO 9004

TQM
Improvement projects –
described and implemented

Source: Author’s research

272

�Conclusion
The process of the service quality improvement in public organizations is a fact.
Although hundreds of such organizations have implemented either the quality management
systems in compliance with the ISO 9001 standard or the CAF self-assessment model, they
have a long way towards the TQM concept.
As it was presented, the TQM concept may be put into practice through both methods
(CAF, QMS); it is important that they can co-exist and complement and there is no need to
make choices. However, in order to implement both method properly and to reach TQM, it is
crucial that the public sector organization has a certain degree of awareness as regards its
targets and willingness to meet them. Only then both these methods may be helpful.

References
Baković, T., Lazibat, T., Model for measuring the quality of services, Proceedings of the 6th
Symposium on the quality of the Croatian Society of Quality Managers: "The quality of
European integration ", Zadar, 2004., pp. 203-209
Colesca, S., Dobrin, C., Popa, I. (2016). Total Quality Management and Organizational
Change in Public Organizations. Administratie si management public. Bucharest.
Đorđević D., (2007). Upravljanje kvalitetom, Univerzitetska knjiga, Beograd, pp. 45
Gašparík, M. (2010). “Increasing the effectiveness of organization by implementation of
EFQM model.“ Edition STU Bratislava, pp. 45-60
Hakes, C. (2007) “The EFQM Excellence Model to Assess Organizational Performance: A
Management Guide. Zaltbommel: Van Haren Publishing.
Oakland, J.S. (1989), Total Quality Management. A practical approach, Department of
Trade and Industry (DTI), 22-35
Oakland, J.S. (1992). Total Quality Management, Butterworth-Heinemann, Oxford, 75-92.
Porter, L. J., Tanner, S. J. (2004). “Assessing Business Excellence: A Guide to
Business Excellence and Self-assessment.” Burlington: Butterworth-Heinemann.
Tonči L. (2007). Managament quality system, Faculty of Economics Zagreb
Vukšić, B., Kovačić, A. (2004). Upravljanje poslovnim procesima, Zagreb: Sinergija.
Internet:
European Institute of Public Administration, www.caf.eipa.eu, (18.May.2017.)
Excellence Model – EFQM 2010, http://www.efqm.org/en/ (5 May 2017)

273

�The Role of Public Relations in the Humanitarian Diplomacy amidst
Natural Disasters in Developing Countries: The Case Study of Red
Cross of Federation of Bosnia and Herzegovina and 2014 Southeast
Europe Floods
Haris Magrdžija31
International Burch University
Bosnia and Herzegovina
haris.magrdzija@gmil.com
Nedim Čelebić
International Burch University
Bosnia and Herzegovina
nedim.celebic@ibu.edu.ba
Abstract: The concept of humanitarian diplomacy is receiving increasing attention internationally,
and this concept is popularized especially by the International Red Cross Movement. International
Federation of Red Cross and Red Crescent Societies (IFRC) defined humanitarian diplomacy as a
persuasion of decision makers and opinion leaders to act, at all times, in the best interests of
vulnerable people, and with full respect for fundamental humanitarian principles. Humanitarian
diplomacy, according to IFRC, includes advocacy, negotiation, communication, formal agreements,
and other measures.
The focus of this paper is on public relations as a promotion tool within marketing communication
mix, and its role in accomplishment of humanitarian diplomacy objectives. In particular, this case
study is about a response of Red Cross of Federation of Bosnia and Herzegovina to 2014 Southeast
Europe Floods that caused many problems and enhanced vulnerabilities in Bosnia and Herzegovina.
The purpose of this interdisciplinary study is to conceptualize the role of public relations within
humanitarian diplomacy through in-depth qualitative research.
Keywords: Public Relations, Promotion, Marketing, Humanitarian Diplomacy, Natural Disaster,
Developing Country, Bosnia and Herzegovina, Red Cross

Introduction

1

Disclaimer
Haris Magrdžija is member of Youth Coordination Committee of the Red Cross Society of Bosnia and Herzegovina, and
delegate to Assembly of the Red Cross of Federation of Bosnia and Herzegovina.
The opinions expressed and the analysis outlined in this research article do not necessarily reflect the views of the Red Cross
of Federation of Bosnia and Herzegovina, but remain solely the interpretations and conclusions of the author.
The author also assumes the entire responsibility for the interpretation and eventual misinterpretation of the contributions
from senior officers of the Red Cross of Federation of Bosnia and Herzegovina interviewed within the specific framework of
this research article.

274

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                <text>Abstract: Quality of township management is highly related to society, and it reflects the local  government situation. The paper presents the idea of improving the quality of service in local government  through the application of TQM. This paper presents two approaches that are commonly used in recent  years and moved closer to these organizations that the concept of TQM which uses a quality management   system based on ISO standards 9000 and model self-assessment CAF. This paper describes the  interactions between these approaches and their possible joint application with a view to the  implementation of TQM system in local government.  Within this approach public sector organizations should be interested in improving the quality of their  services through the implementation of TQM. The process is a long-term and complex one, where the  client is its key element. Thus, it should be understood by the whole staff  (both  the  management  and   the  inferiors)  that  a  well  served  citizen  is  the  core  of  the procedure and he/she should always be  assisted and have even his most complicated problems solved in the institution he/she turns to.  When   implementing   the   principles   of   TQM,   significant   changes   regarding   the management  and administration should occur in organizations.   The methods that are helpful in the course of the  implementation of TQM rules are the management quality systems based on  the  ISO  9001  quality   standards  and  the  CAF  self-assessment  model,  which  aim  at perfecting the organization  operations  in order to meet the  clients’  needs and introduce the necessary improvements.  The public sector organizations in Bosnia and Herzegovina (e.g. state or self-government offices) have  started applying a certified Quality Management System(QMS) in compliance with the ISO 9001  standards already  since 2001 (following the reform of the self-government  administration).  Recently  –  due  to  the  implementation  of  the  CAF  model  in  the  state  administration offices (in BiH since October 2006) – a significant increase of interest on the  part  of   the  public  sector  units  in  the  improvement  of  service  quality  by  means  of  this model   of   selfassessment      can   be   noticed.   The   completion   of   several   programs   that implemented this  method enabled the application of the model in several hundred offices.  Quality management systems and the EFQM model (CAF is the EFQM model adjusted to public  sector) are necessary not only to companies but also to public sector organizations. They are  based   on  similar  principles  and  they aim  at  the  improvement  of  services  offered. Despite  certain   differences,  it  seems  that  they  can  complement  one  another  and  be  used simultaneously in an  organization.     Key words: Public administration, quality management system, model self-assessment,               ISO standard, TQM</text>
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DUMAN, Teoman</text>
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                <text>Abstract: Aware of the effect on the domestic production is a huge process which includes numbers of different research on various theory which are explaining the terms aware of somethinh in a term of buying somethinh or product. Many researchers help us to understand this problem and to open some other research about this and also to understand the human behavior and their decision, also it is very complex concept and it consider what is difficult to understand human preferences in buying product from outside or it means foreign product or to buy domestic product that is made in you own country,there are relationships on the market and also some other factors which are taking a part in this interaction.Customer loyalty in general is the behavior which customer play main role in my terms named by Bosnian people and there preferences to domestic or foreign brands and also to understand their preferences in the decision making process. In a term of consideration set influences on consumer decision making and choice,issues,suggestion or models. Bosnian people aware about buying the domestic product is the purpose of this study is to define and analysis the relationships between consumers and domestic products. The purpose of this research is to degine consumers and their responsibility to buy domestic product. Emipirical finding reveal that why consumer prefer to buy domestic or foreign products tend to have uniques lifestyle and great shopping orientation that is different from those who prefer domestic. Our study brings previous research about preferences in buying domestic products and foreign products and all aspects that which are connected with his theory and model concept. Result of this study help an organization to recognize what components is missing to satisfied customer satisfaction. After this study it will be useful for an organization or company exactly to decide what to do, when, why, where and how to do or they will find anothery way to satisfied customer needs.  Key words : Customer loyalty, purchase decision, brand awareness, post-purchase behavior and social responsibility.</text>
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                    <text>Rural Business Development in the Balkan Region: Hospitality and Tourism
Management
Gejsi Bendo
Epoka University – Faculty of Economics and Administrative Sciences
Banking and Finance
Albania
gejsibendo98@gmail.com
Abstract: Balkan is part of Europe, but in the past years it has not been known like that and negative
effect of it continue also now days with not being part of European Union and not having profit from
that. Balkan states have been under stratocracy and this has caused to them to not have the knowledge
about management and last methods how to make profit from rural regions and from this we have the
effect of immigration. The economy of Balkan has been underestimated from the other parts. Balkan
region, especially rural areas do not have the infrastructure to make them frequented from the tourists.
Infrastructure is one of the main problems which is related with the electricity, 24h water, Wi-Fi areas
etc and this causes problems to the natives, services and goods that they offer and with the domestic
production.
Tourism should give one of the main revenues in the economies of these states like Albania, European
part of Turkey, Serbia, Macedonia etc, together with the agriculture too. Population of the Balkan is
known for its hospitality and people speak different languages like English, Italian, Spanish and now
days they can speak Turkish too. This characteristic give to them an opportunity that other problems of
technology and infrastructure cause to them disadvantages and from this the tourism is not developed as
much as it had to be. There are a lot of places which are virgin and not explored from foreigners (for
example in Albania or Kosovo and Macedonia too, as well as in other countries which are part of
Balkan). The governments of these countries and their policies do not offer opportunities enough to be
promoted. Since they have been isolated from other parts of the World, most of the people do not know
how to manage with the three levels of the managing (in rural areas) and the only type that exists is just
the sole-managing. There are not enough advertisements or not good marketing in the Balkan region to
make them known. Still there are countries which do not know where the Balkan is.
In continue of this research will be attached what can governments do to solve this problem and how this
problem can be solved about the rural areas which are more than underestimated even if they keep
precious values.
Keywords: underestimated, values, profit, infrastructure, three-level management, domestic production.

Intorduction
Balkan is located in the southeastern of Europe and it is made up from Bosnia and Herzegovina,
Serbia, Albania, Europe part of Turkey, Kosovo,Greece, Montenegro, Croatia, Bulgaria,
Romania and Macedonia. All of the 11 countries are in developing stage so their economy is
based mostly in the agriculture rather than in services.
70

�The problem of these countries is that their capital cities are the most visited ones, while the
rural zones are completely on backstage. This problem is not part of the countries like
Switzerland, which has a lot of touristic places to be visited for or Germany or other countries
which are developed. There are different factors why this part of Europe is in developing stage
starting from history which is related with political factors and wars and so on. All of these
factors has brought these problems to the Balkan, which still is in that position taking loans from
BE and here is the example of Greece which every year takes loans from BE.
There are different types of tourism and here we can include: Culinary tourism, sport tourism,
educational tourism, history tourism, and nature tourism, discover tourism. All of these types
have their differences and each of these is part of every country. Balkan countries especially
rural zones of Balkan do not have developed any of these types, because they are not still
discovered from the tourists who visit Balkan. Last 5 years the North part of Albania is being
heard from Albanians and i take Theth or Valbona as an example.
Except the types of tourism which are listed before we have two other definitions which are:
Rural tourism and Tourism Management.
Rural tourism
It focuses on actively participating in a rural lifestyle. It can be a variant of ecotourism. Many
rural villages can facilitate tourism because many villagers are hospitable and eager to welcome
(and sometime even host) visitors. Agriculture is becoming highly mechanized and therefore,
requires less manual labor.
Tourism Management
It is the leading international journal for all those concerned with the planning and
management of travel and tourism.
As it is said up to the definition of the rural tourism, Balkans are known for their hospitality.
Hospitality is one characteristic of Balkan that everyone appreciates for. It is main characteristic
that tourist are attracted for, despite the nature. Balkans are polyglots so they are able to speak
different languages like English, Italian, Turkish, some Spanish and German and this is an
advantage for the natives who offer different services for example in restaurants, hotels, hostels
and so on.
According to the World Economic Forum, The Travel and Tourism Competitiveness Report
2017, Balkan countries had an average of 3.8/7 (without Kosovo which do not have any statistic
in the WEF)1. Countries are ranked according to the Business Environment:
Safety and Security, Health and Hygiene, Human Resources and Labor Market, Prioritization of
Travel &amp; Tourism, Ground and Port Infrastructure, Price Competitiveness, Tourist Service
71

�Infrastructure, Air Transport Infrastructure, Natural Resources ,Cultural Resources and Business
Travel.
The disadvantages of rural zones are:
Infrastructure:
Rural zones of Balkan have a lot of problems related with infrastructure. Roads have a bad
quality and can not be safe to drive through, there is a missing of electricity most of the time and
water too. Another problem related with the infrastructure is Wifi zones or at least to have some
internet or just to be able to call or text.
Government’s policy and expenditures:
Government’s policy and expenditures are related with what governments are doing to rise up
profits from the tourism. This is not related just with increasing taxation, but with what they
offer to the natives for the development of the tourism in these zones.
Investments:
Since there is no government’s policy or expenditure, foreign investors or even natives one are
going away from these rural zones. Even if last years it has changed still investments are not in
that level where they had to be. In these rural zones for example in Albania there exist just few
guest houses which offer the role of the hotels.
Management:
In rural zones the only type of management is the sole management because each of them wants
to be independent from the others, even if they offer same service and no one of them changes
something to be different and attract more. They think just to increase their incomes and not to
work together to do something different.
Advertisement:
Advertisements are related with management, since each of them is in a sole managing, so the
advertisements which are one of the main keys to the business are not well developed.
Economy of Balkan still is in developing phase and it needs time to become in the same level as
the other countries. But tourism is one part to be more developed in Balkan zones, but not just
main/capital cities, but also rural zones which can increase profits and GDP more than the other
parts which now have been visited from the tourists and natives too.
According to some researches that what can be done which do not have too much cost for the
rural zones are listed above:
• Improve AIRLINE /RAILWAY /HIGHWAY- which are main factors of these zones to
be more developed.
•

Water and electricity 24h- related with the infrastructure.
72

�•

Different courses for managing, since the only way is the sole proprietorship and this
means sole managing.

•

Employee managers to each of the hotels or restaurants paid from government to help
increasing management knowledge.

•

Courses for learning English or other languages in rural zones.

•
•

Credits without interest % to help them improve their managing and services
Gather them together to share ideas and take decisions and plan which are their strategic
points and what can they offer so they can be unique on their type

•

Free advertising-

•

Advertising is needed to make them known; these places should be in Google Map and
applications like this so everyone can be able to check them out.
A 12 month touring for each: Different cities or countries have different seasons which
have more tourists, but this should be changed from the governments are natives. Each
city should be visited not only in summer because of the nature, but also in winter
because of the culinary tourism etc.

•

Help to innovate their houses from investors:

•

Policies from governments should attract the investors in these zones, but also from
advertisements they should be affected.
Building and biding trust with them (B&amp;B)

As the Bed and Breakfast webpage to book a room or a bed in a place to stay, where bed and
breakfast are related so strong together with each other, we should build and bind trust with each
other and we should believe that Rural zones of Balkan will be developed.
Balkan doesn’t mean to come and visit once, it means to come and visit and explore in every
detail. Capital cities are not the treasure; rural zones are the real treasure which keeps high
values from cultural, historical etc.
Let’s make the Balkan Rural Zones be the most frequented and complete their needs, so GDP
will increase and countries will pass in another stage, the stage of developed countries!

References:
http://reports.weforum.org/travel-and-tourism-competitiveness-report-2017/

73

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                <text>Abstract: Balkan is part of Europe, but in the past years it has not been known like that and negative  effect of it continue also now days with not being part of European Union and not having profit from  that. Balkan states have been under stratocracy and this has caused to them to not have the knowledge  about management and last methods how to make profit from rural regions and from this we have the  effect of immigration. The economy of Balkan has been underestimated from the other parts. Balkan  region, especially rural areas do not have the infrastructure to make them frequented from the tourists.  Infrastructure is one of the main problems which is related with the electricity, 24h water, Wi-Fi areas  etc and this causes problems to the natives, services and goods that they offer and with the domestic  production.     Tourism should give one of the main revenues in the economies of these states like Albania, European  part of Turkey, Serbia, Macedonia etc, together with the agriculture too. Population of the Balkan is  known for its hospitality and people speak different languages like English, Italian, Spanish and now  days they can speak Turkish too. This characteristic give to them an opportunity that other problems of   technology and infrastructure cause to them disadvantages and from this the tourism is not developed as  much as it had to be. There are a lot of places which are virgin and not explored from foreigners (for  example in Albania or Kosovo and Macedonia too, as well as in other countries which are part of  Balkan). The governments of these countries and their policies do not offer opportunities enough to be  promoted. Since they have been isolated from other parts of the World, most of the people do not know  how to manage with the three levels of the managing (in rural areas) and the only type that exists is just  the sole-managing. There are not enough advertisements or not good marketing in the Balkan region to  make them known. Still there are countries which do not know where the Balkan is.    In continue of this research will be attached what can governments do to solve this problem and how this  problem can be solved about the rural areas which are more than underestimated even if they keep  precious values.    Keywords: underestimated, values, profit, infrastructure, three-level management, domestic production.</text>
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                    <text>Detection of Financial Statement Fraud Using Beneish Model
Elvisa Buljubasic
International Burch University
Bosnia and Herzegovina
elvisa.buljubasic@ibu.edu.ba
Sanel Halilbegovic
International Burch University
Bosnia and Herzegovina
sanel.halilbegovic@ibu.edu.ba

Abstract: One of the greatest challenges faced by auditors is to detect anomalies in financial statement
reporting. Once the anomalies are detected they have to be further investigated by forensic accountants.
However, the practice of forensic accounting has not yet become a reality in Bosnia and Herzegovina. So
the main purpose of the study is to analyze to which degree BH companies are exposed to the financial
statement fraud and with respect to that the need for forensic accountants. The financial statement data
will be collected from BH companies and it will be analyzed using Beneish model. The Beneish model is
the mathematical model that identifies the manipulation of earnings through financial ratios. These
analytical techniques should reveal the unconventional variations in financial statement reporting,
indicating that there is possibility of fraudulent transactions.
Key words: Beneish model, fraudulent reporting, forensic accounting

Introduction
One of the greatest challenges in 21st century faced by companies, institutions and organizations
is financial statement fraud, which is increasing in number and size, what significantly affected
the people’s trust in credibility of financial statements and corporate reports. As stated in the
Report to the Nation on Occupational Fraud and Abuse (2016), published by ACFE, compared to
the other types of occupational fraud (corruption and asset misappropriation), financial statement
fraud is the least frequent (9.6%), however, it is the largest in terms of size of median loss ($975
000).
The financial statement fraud become a global concern, affecting not only large, multinational
companies and organizations, but also small and medium sized enterprises. However, the wellknown corporate scandal cases such as Enron, WorldCom, Tyco and few others are the most
known examples of not only financial statement fraud, but also other types of occupational fraud.
After these corporate scandal cases the issue of auditor’s failure to detect fraud signs or

252

�symptoms was brought to the attention and the role of forensic accountant become irreplaceable
in fraud investigation. In order to be a forensic accountant one has to possess a broad spectrum of
knowledge and skills in different fields such as accounting, auditing, law, psychology,
criminology, etc. Also, the forensic accountant needs to possess outstanding moral and ethical
principles and values.
Technology advancements significantly improved the detection process of frauds and
embezzlements, so today auditors have access to many tools, programs and software that save
time, produces more relevant findings and point out the critical areas that should be further
investigated by forensic accountants. Some of the common tools used in the audit of financial
statements are: Benford’s Law, Beneish Model, ratio analysis, data mining. This study will focus
on the Beneish Model financial statement fraud detection tool as one cost-effective and efficient
tool that should be utilized by auditors.
Beneish (Beneish M-Score) Model extracts the necessary data from the balance sheet, income
statement and statement of cash flow, and uses eight variables (days sales in receivables, gross
margin index, asset quality index, sales growth index, depreciation index, sales, general and
administrative expenses index, total accruals to total assets index, and leverage index) as
indicators of companies prone to manipulate financial statements. Companies with the higher
Beneish score are more probable to manipulate financial statements.
Fraud Triangle
The first step in fraud investigation is to understand the motives behind the fraud commitment.
The forensic accountant has to investigate why fraudster commits the fraud, under which
circumstances and what is used as fraud justification or rationalization. These three elements are
perfectly depicted in so-called fraud triangle which was developed by Donald Cressey in 1973,
what is shown in the figure below.
Figure 1: Fraud Triangle

Source: Singleton T.W. &amp; Signleton A.J. (2010). Fraud Auditing and Forensic Accounting. Wiley.

253

�The fraud triangle was created after Donald Cressay had interviewed 200 people accused for
embezzlement. Cressay had discovered that each fraud had three elements in common: pressure
(motivation or need), knowledge or opportunity and rationalization (Singleton and Singleton,
2010).
Pressure, incentive or motivation is related to the something that is happening or has happened in
the fraudster’s personal life what forces him or her to commit the fraud, for example: financial
difficulties, bad habits such as gambling, or incentive such as bonus payments based on the
performance (Singleton and Singleton, 2010).
Opportunity is related to the knowledge and experience with respect to the fraudster working
environment. Fraudster will utilize the weaknesses of internal control, familiarity with the
environment and trust given to him to commit the fraud (Singleton and Singleton, 2010).
Rationalization is related to the way in which fraudster justifies his or her fraudulent actions. It is
interesting that, according to the ACFE Report to the Nation from 2008, 93% of fraudsters did
not have criminal record, and it is not rare situation that fraudsters are religious people (Singleton
and Singleton, 2010).
Types of financial statement fraud
According to the ACFE Report to the Nations on Occupational Fraud and Abuse (2016) the
financial statement fraud occurs in 9.6% of cases, with the median loss of $ 975,000. The
intention of fraudster is to misstate the financial statement entries or disclosures to trick the users
of financial statements.
The financial statement fraud is classified into two groups: financial and non-financial. Within
financial group there is further classification on asset/revenue overstatement and asset/revenue
understatement. Since the focus of this research paper is on the financial aspect of the financial
statement fraud the following common types of fraud will be further explored: timing
differences, fictitious revenues, concealed liabilities and expenses, improper disclosures and
improper asset valuations.
Association of Certified Fraud Examiners (2017) describes the types of the financial statement
fraud in the following way:
Timing differences refers to the incorrect treatment of sales where the revenues and expenses are
shifted from one period to the another, affecting the earnings in a desired way. For example, the
inventory is recorded as a sale, knowing very well that part of it will be returned back or twoyear service contract is treated as the revenue of the current year what leaves the consequences
on the future period earnings.

254

�Fictitious revenues are related to the sales that are never realized, which not rarely include fake
customers, what leaves the impact on the revenues, profits and assets. The common sign of
fictitious revenues are obscure accounts receivable that are overdue for a long period of time.
The companies in a financial problems are prone to record fictitious revenues.
Concealed liabilities and expenses refer to the incorrect treatment of liabilities what usually
happens at the end of the accounting period where liabilities are moved to the first month of the
consequent period or when the company is large enough, liabilities are moved to the subsidiary
companies, which are either not being audited or they are audited, but by a different audit
company.
Improper disclosures refer to the obligation of the management to disclose all relevant
information in the financial statements. Improper disclosures related to the financial statement
fraud usually include the following: omission of liabilities, subsequent event, related-party
transactions and management fraud.
Improper asset valuation refers to the incorrect statement of asset amounts (accounts receivable,
inventory, business combinations, long-lived or fixed assets), capitalization of expenses, or
deflating the contra-asset amounts (allowance for doubtful accounts, accumulated depreciation).
Through improper statement of the assets, contra-assets and expenses the financial indicators
will show a better than a true equity and profit values.
Figure 2: Part of Fraud Tree

Source: ACFE (2017)

255

�Schilit’s seven shenanigans
Schilit and Perler (2010) in their book Financial Shenanigans, have identified seven financial
“sins” related to the earnings manipulation, which are:
 recording revenue too soon
 recording bogus or fictitious revenues
 boosting income with one-time gains
 shifting current expenses to later period
 failing to disclose all liabilities
 shifting current income to later period
 shifting future expenses to current period.
According to the research done by Isakovic-Kaplan and Delalic (2013), the comparison is made
regarding the frequency of seven financial shenanigans in the world and in the Bosnia and
Herzegovina, what is summarized in the table below:
Table 1: Comparison of seven financial shenanigans between the world and Bosnia and Hezegovina
WORLD

BOSNIA AND HERZEGOVINA

Recording revenues too soon

Recording revenues too soon

Recording bogus revenue

Recording bogus revenues

Boosting income with one-time gains

Shifting future expenses into the current period

Shifting current expenses to a later or earlier period

Shifting current expenses to a later or earlier period

Failing to disclose all liabilities

Shifting current income to a later period

Shifting current income to a later period

Recording bogus expenses

Shifting future expenses into the current period

Failing to disclose actual revenues

Source: Adjusted from Isakovic-Kaplan and Delalic (2013). Creative accounting in companies in B&amp;H

By looking at the table above, the first two fraudulent practices are common to the B&amp;H and the
world. However, the four out of five remaining financial shenanigans show that companies in
B&amp;H are prone to demonstrate lower net income through increase in expenses or by moving
future expenses to the current period. The possible reason behind this kind of situation is the fact
that BH companies usually do not have established reward system based on the performance, so
there is no incentive to increase revenues. So the top management of BH companies is usually
motivated to commit the fraud against the government through showing lower net income what
implies lower income taxes to be paid to the government.

256

�Red Flags of Financial Statement Fraud
Almost every fraud has warning signals detected in its financial statements, which are commonly
called red flags. According to the ACFE (2017) the red flags that are usually detected in financial
statements are anomalies in profitability, cash flow, assets, liabilities, equity accounts, anomalies
in relationships between financial statement items. Warshavsky (2012) argues that accruals are
very often used as the basic component in the earnings manipulation. The purpose and size of
accruals should serve as one of the important instruments that should assist the forensic
accountant in detection of financial statement fraud, or earnings manipulation.
Methodology
Beneish M-Score Model
Beneish M-score is the mathematical model developed by Messod Beneish which uses eight
variables derived from the company’s financial statements (balance sheet, income statement and
statement of cash flow) with the aim of detecting the companies prone to manipulate its financial
reports (Beneish, 1999).
The variables that are included in the Beneish model are financial ratios computed from the
financial statements for two consecutive years. The formulas for variable computations are
shown in the table below:
DSRI – days sales in receivables index – increase in receivables that is not proportionate to the
sales may be sign of revenue inflation (Beneish, 1999).
GMI – gross margin index – if the GMI index is greater than 1, it means that gross margin have
declined and Lev and Thiagarajan (1993) argue that it is negative sign regarding company's
performance. So there should be a positive relation between increase in GMI and probability of
manipulated earnings (Beneish, 1999).
AQI – asset quality index – if AQI is greater than 1, it is the indication of company's potential
involvement in cost defferal. So, as in the case of GMI index, there is positive relation between
increase in AQI and manipulated earnings (Beneish, 1999).
SGI – sales growth index – growth does not necessiraly indicate manipulation, but when large
companies are exposed to pressure, there is greated probability that their earnings will be
manipulated. The positive relation is expected between SGI and manipulated earnings (Beneish,
1999).

257

�DEPI – depreciation index – if DEPI index is greater than 1, it means that the rate at which assets
depreciate have slowed down, indicating that the company has examined its estimates of assets
useful life. The positive relation between DEPI index and earnings manipulation is expected
(Beneish, 1999).
SGAI – sales general and administrative expenses index – the increase in SGAI is positively
related to the manipulation of earnings (Beneish, 1999).
LVGI – leverage index – if LVGI is greater than 1, than it represents an indication of increase in
leverage. This variable is included in the model with the aim of analyzing debt agreements
incentives for manipulatation of earnings (Beneish, 1999).
TATA – total accruals to total assets – the variable is used in the model with the aim of
analyzing the extent to which cash corresponds to the reported earnings. It is expected that
greater positive accruals are related to the increased likelihood of earnings manipulation
(Beneish, 1999).
Study hypothesis
H1 – The companies in Bosnia and Herzegovina are prone to manipulate financial statements.

258

�Table 2: Variables used in Beneish Model

Source: Anh and Lihn (2016)

259

�The study examines 31 randomly selected company from the Tron Systems database for the
period 2013-2014. The company’s financial statement data is analyzed using Beneish M-Score
model.
5 variables model:
M = -6.065+ .823 DSRI + .906 GMI + .593 AQI + .717 SGI + .107 DEPI
8 variables model:
M = -4.84 + .920 DSRI + .528 GMI + .404 AQI + .892 SGI + .115 DEPI -.172 SGAI + 4.679
Accrual to TA - .327 Leverage
If the M-score is greater than -2.22, there is an indication that company is a potential manipulator
of financial statements data. Otherwise, the M-score lower than -2.22 indicates that the company
is not prone to manipulate its financial statements.
Out of 31 companies, 21 had the M-score lower then -2.22, indicating that there is no potential
manipulation of financial statements data. Six companies had the M-score greater then -2.22,
what points out that they have manipulated their financial statements. Four companies were
classified as non-manipulators according to the 5-variable model, however, after adding three
more variables to the model (accruals to total assets, sales general and administrative expenses,
and leverage index), they were classified as manipulators.
Table 3: Descriptive statistics of sample (n=31 company)
Variable

Mean

Median

Stan.dev.

Min

Max

DSRI

0,98

0,95

0,57

0,16

3,05

GMI

0,87

0,99

1,11

-4,31

3,00

AQI

0,93

0,80

1,55

-0,14

8,61

SGI

1,47

1,03

1,71

0,32

7,69

DEPI

1,04

0,97

0,28

0,59

2,12

SGAI

1,20

0,90

1,28

0,17

7,50

TATA

0,04

0,02

0,10

-0,05

0,57

LVGI
5-variable
model
8-variable
model

1,28

1,05

0,89

0,60

4,32

-2,75

-3,11

1,81

-7,02

2,08

-2,10

-2,37

1,50

-4,11

1,96

260

�The analysis showed that the common variables that were manipulated are gross margin, days
sales in receivable, sales growth, and asset quality. When gross margin decreases from year to
year, there is greater possibility that the company will manipulate the sales and cost of goods
sold. The increase in day sales in receivable signals that the company’s policy regarding
accounts receivable has weakened, so when DSRI is greater than 1, there is greater likelihood
that the receivables will be manipulated, leading to the conclusion that revenues will be inflated.
Also, the increase in asset quality index could be related to the cost deferral or capitalization of
expenses.
The findings indicate, that consistent with the Schilit’s seven shenanigans, Bosnian companies
prone to commit financial statement fraud, are manipulating usually with the sales revenue and
expense capitalization in order to improve the financial statements performance.
Furthermore, the R square for the GMI, AQI and SGI was 45.8%, 21.0% and 26.8%,
respectively, with the level of significance lower than 0.05, what leads to the conclusion that
there is a significant relationship between GMI, AQI, SGI and financial statement fraud.
Conclusion
The purpose of the study was to analyze the current situation in Bosnia and Herzegovina related
to the degree to which companies are exposed to the financial statement fraud. For that purpose,
the financial statements data was obtained from the Tron Systems for 31 company. The obtained
data was analyzed using Beneish M-score model, which is eight variables model that was
developed by professor Messod Beneish in 1999.
Findings revealed that 16% of the analyzed companies are prone to manipulate their financial
statements data, where sales revenues and capitalization of expenses were two main areas where
manipulations were done. The regression analysis showed that gross margin index, asset quality
index and sales growth index significantly influence the Beneish M-score.
This research is a first step in the more detailed investigation of financial statement fraud among
BH companies, since the audit and forensic accounting profession is not yet fully developed in
the country. Also, the Beneish M-score model could be utilized by the auditors in BiH as a time
and cost efficient tool in the financial statement audit. In that way the attention would be drawn
to the areas, accounts or items that should be further explored by forensic accountants, providing
in that way space for development of forensic accounting profession.

261

�References
Anh, N.H., &amp; Lihn, N.H. (2016). Using the M-score model in detecting earnings management:
evidence from non-financial Vietnamese listed companies. Journal of Science: Economics
and Business, Vol. 32.
Association of Certified Fraud Examiners (2016). Report to the Nations on Occupational Fraud
and Abuse.
Association of Certified Fraud Examiners (2008). Report to the Nations on Occupational Fraud
and Abuse.
Association of Certified Fraud Examiners (ACFE) (May 2017). Financial Transactions and
Fraud Schemes. Retrieved from ACFE website:
http://www.acfe.com/uploadedFiles/ACFE_Website/Content/review/examreview/12accoutning-concepts.pdf
Beneish, M. (1999). The detection of earnings manipulation. Financial Analyst Journal.
Isaković-Kaplan, Š., &amp; Delalić, A. (2014). Kreativno računovodstvo u privrednim društvima u
BiH, Međunarodna naučno stručna konferencija: Borba protiv prevara i korupcije 2014,
Forenzika i prevencija Beograd.
Schilit, M.H., &amp; Perler, J. (2010). Financial Shenanigans: How to detect accounting gimmicks &amp;
fraud in financial reports. McGraw Hill.
Singleton, T.W. &amp; Signleton, A.J. (2010). Fraud Auditing and Forensic Accounting. Wiley.
Warshavsky, M. (2012). Analyzing earnings quality as a financial forensic tool. Financial
Valuation and Litigation Expert, issue 39.

262

�</text>
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                <text>Detection of Financial Statement Fraud Using Beneish Model (doi: 10.14706/icesos178)</text>
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                <text>Abstract: One of the greatest challenges faced by auditors is to detect anomalies in financial statement   reporting. Once the anomalies are detected they have to be further investigated by forensic accountants.  However, the practice of forensic accounting has not yet become a reality in Bosnia and Herzegovina. So  the main purpose of the study is to analyze to which degree BH companies are exposed to the financial  statement fraud and with respect to that the need for forensic accountants. The financial statement data  will be collected from BH companies and it will be analyzed using Beneish model. The Beneish model is  the mathematical model that identifies the manipulation of earnings through financial ratios. These  analytical techniques should reveal the unconventional variations in financial statement reporting,  indicating that there is possibility of fraudulent transactions.    Key words: Beneish model, fraudulent reporting, forensic accounting</text>
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                    <text>Quality of Education and Intellectual Capital: Analysis of the Competitive
Position of Universities
Dino Arnaut
Faculty of Economics, University of Zenica
Bosnia and Herzegovina
arnaut.dino@gmail.com
Abstract: Intellectual capital opened the way for research into this area, which forms the basis of the
new knowledge economy. The development of intellectual capital has a growing impact on the economic
and social processes. Intellectual capital is now even more important than tangible assets. If a country
wants to develop and become economically strong and enlightened it needs to build a modern and
flexible and well suited and efficient education system that is ready and able to responses to all the
global technological and social changes, as well as the local current social needs. To achieve this there
is a need to establish institutional cooperation between universities, governments, research institutions.
Education has a double meaning that is economic and social. It represents a means to improve economic
standards as well to spread spiritual perspective and improvement of own intellectual and emotional life.
Sociologically it is established that education is beneficial both for the individual and for society.
Therefore, it not only contributes to higher profits for the individual, but also its better social status and
reputation of the company, financial and social security, development of identity and self-confidence,
self-esteem development and personal satisfaction, better understanding of the political situation and
greater social engagement and cohesion, respect for social norms, reducing stereotypes and prejudice,
improving gender relations and better education of children, development of tolerance and ethical
behaviour, aspirations towards healthy living, and better physical and mental health. Investments in
education are an important factor for competitiveness, growth and development of a country. Education
has a key role in improving the human capital and the development of a knowledge based society. It
contributes to the unification of life chances, personality development in the spirit of liberty, intellectual
development and spiritual and cultural richness. The aim of this paper is to investigate connection
between service quality and competitive position of Universities in Bosnia and Herzegovina to help
developing new and improved academic programs that will contribute development of future strategies
based on intellectual capital.
Keywords: Intellectual Capital, Quality of Education, Education System, Service Quality, Bosnia and
Herzegovina
JEL Classification: O34, I2, M3

Introduction
Over the last few decades, the quality of service has been gained and takes tremendous attention
from both managers and academics due to their significant impact on business results, cost
reduction, customer satisfaction and loyalty, as well as profitability. Therefore, quality is
increasingly seen as an investment for a company or institution, where efforts to improve and
improve it result in an increase in the number of customers (consumers), as well as increase the
volume of purchases from existing customers, which also leads to growth of company profit.
84

�To gain competitive advantage among other higher education institutions, universities require
greater focus on service quality. Therefore, universities want and try to examine their current
strategic positions by evaluating existing services and adapting to consumer perceptions to
improve or gain their leadership position.
Intellectual capital (IC) opened the way for research into this area, which forms the basis of the
new knowledge economy. The development of intellectual capital has a growing impact on the
economic and social processes and now it is even more important than tangible assets. If a
country wants to develop and become economically strong and enlightened it needs to build a
modern and flexible and well suited and efficient education system that is ready and able to
responses to all the global technological and social changes, as well as the local current social
needs.
To achieve this there is a need to establish institutional cooperation between universities,
governments, research institutions. Therefore, just defining and measuring service quality at
universities can serve as an initial step towards more orientated and friendly education services
for students, as well as improving the overall provision of services in educational institutions.
This provides room for the establishment of clear consumer-oriented standards and the
establishment of benchmarks for quality service comparison both in public and private
universities. Education has a double meaning that is economic and social. It represents a means
to improve economic standards as well to spread spiritual perspective and improvement of own
intellectual and emotional life.
Literature review
European higher education and research organizations have undergone a deep transformation
process over the past decades. This process can be analysed by considering two parallel
processes.
The first process is the theoretical insight that provides two perspectives of evolutionary
significance. These are the so-called two knowledge production methods (Gibbons et al., 1994)
and the triple Helix model (Etzkowitz and Leydesdorff, 1996). Both perspectives emphasize the
emergence of a new paradigm of knowledge production that is defined by transdisciplinary and
research-oriented solutions. In this scenario, the relationship between university, industry and
government becomes more dynamic and mutually dependable and conditioned, thus contributing
to the creation of hybrid organizations, the creation of alliances between universities and firms,
and the creation of a trilateral network and other forms of cooperation that enhance the quality of
education. Therefore, universities themselves are interacting with various alternative knowledge
producers (Gibbons, 1998, p.1). This framework is most commonly accepted in professional
literature and has become crucial for understanding the role of universities and their connection
with other actors in the current economy (Mowery and Sampat, 2004).

85

�The second process is an ever-growing interest in higher education institutions and intensive
discussions about the role they play in the paradigm shift. This process is primarily represented
by the European Commission's (2006) policy actions and the resulting collective process in
some institutions such as the European Association of Universities (EUAs), the European
Association of Managers and Research Administrators (EARMA), as well as individual groups
of experts, such as the group responsible for reporting on intellectual capital to increase research,
development and innovation in small and medium-sized enterprises (RICARDIS report).
Adaptation of management and reporting of IC in companies to other types of organizations
developed in two different ways. First, it primarily deals with the assessment of intangible assets
aggregated into the mezo (communities, industry, etc.) and at the macro level (cities, regions and
nations). Thus, the World Bank has organized various conferences on this issue in the period
2005-2007. (Chatzkel, 2006). Since 1999, efforts have been made to measure the state-level IC,
starting with Sweden (Rembe, 1999), Israel (Pasher, 1999) and the Arab region (Bontis, 2004),
and so on.
Another way suggests the use of IC framework at the micro level for public institutions. Some
papers involved in this group are based on the principles of new public management. These
principles have been used by governments since the 1980s to improve the efficiency of the
public sector and the quality of their services, through the decentralization process and the
application of competition, by treating consumers of public services as consumers. In this way,
governments give a certain institution more autonomy to fulfil its goals and reward the effect
(Borins, 1995), which requires measurement and reporting mechanisms, in accordance with
appropriate revision rules. This phenomenon was initially seen as a problem for developed
countries, particularly Anglo-Saxon, with best case studies in Great Britain, Australia and New
Zealand (Barzelay 2001, Guthrie et al., 2004). USA, Canada and, to a lesser extent, some
European countries have caught their attention (Borins 2002, Guthrie et al., 2004), and the
principles are provisionally applied in some African developing countries (Larbi, 1999).
This paper shares the same opinion and agrees with the views of Mouritsen et al. (2005) and
Leitner et al. (2005) in the sense that the IC framework is a valid attempt to meet the new
demands of public institutions and that the IC report is useful tool for internal and external
purposes. The IC report can help identify structural and personal strengths and weaknesses. It
discovers the current state of the various university missions and can be used as a control and
monitoring instrument (Altenburger and Schaffhauser-Linzatti, 2006).
The purpose of the ICU report, which is also an integral part of the OEU project, is to make
recommendations for publishing university research information. In accordance with the
recommendations of the European Commission (2006), the report presents a logical shift from
management and internal strategy, based on the design of the vision and objectives of the
institution, to the publication of indicators considering the previous guidelines valid for
companies (Meritum Protect, 2002), and for the universities (Leitner and Warden, 2004).
86

�The indicators have classified the next well-known taxonomy into three categories of capital,
namely human, organizational and relational capital. Within each of these categories, each title
monitors the strategic issues defined in the OEU guide. The guide itself suggests that indicators
are expressed both in absolute and relative terms to make easy comparisons easier.
University rankings
Over the last ten years there has been an increasing interest in ranking the university. The annual
ranking of world universities is published by many, starting with QS for the Times Higher
Education Supplement, the Shanghai Jiao Tong University, the Higher Education and
Accreditation Council of Taiwan, and Cybermetrics Lab in CSIC.
The Academic Ranking of World Universities (ARWU) is being published each year by the
Shanghai Jiao Tong University of Higher Education Institute. This is the first level of ranking
with the intent of worldwide coverage based on the academic or research effectiveness of the
university. Its indicators include alumni and staff that received Nobel or similar prestigious
awards, highly quoted researchers in popular research fields, articles published in selected top
magazines, indexed index articles by Thomson-ISI, and performance by academics.
The Web Ranking of World Universities or Webometrics List is being conducted since 2004
(Aguillo et al, 2008) by Cybermetrics Lab, a research group of the Spanish National Research
Council (CSIC). They use web data downloaded from commercial search engines, including
web pages, rich format documents (pdf, doc, ppt and ps), works indexed by Google Scholar (this
indicator was added in 2006) and many external links as a measure Link visibility or impact.
Table 1: Different emphasis of different university rankings
Orientation to students
US News &amp;

Orientation to Research
Webometrics

Shanghai

Taiwan

Leiden

WR

ARWU

HEEACT

CWTS

THE-QS
WR McLeans
Costs
Opinions
Services

Impact

Scientific
contribution

Web visibility

Prestige

Web presence

Awards

Impact

Excellence

Source: Authors’ own work

The specifics of university rankings are shown in Table 1. As can be seen, certain rankings are
strictly based on research data. Webometrics, on the other hand, has one weakness, and many
universities do not have a strict web policy. This is not such a big deal with the universities in
this research, so this weakness may be neglected.

87

�Compared to the indicators of intellectual capital of higher education institutions and ranking of
universities, we conclude that there are common indicators. Therefore, as part of this research,
the Webometrics list will be used as the rank of success of the tested universities and their
competitiveness on the market of Bosnia and Herzegovina. Their position will be tested and
compared with their perceived quality of service.
Service Quality
There is a lot about service quality in the literature itself. We have many quality definitions as
well as its concept and its different dimensions. Thus, according to Juran (1988), quality is a
convenience for use, that is, to what extent the product successfully serves the purpose of the
user when used. Crosby (1982) argues that quality is in line with requirements. Gronroos (1984)
is one of the first academics to focus on quality of service. According to him, the quality of
service consists of two dimensions, technical quality and functional quality. Technical quality
refers to the outcome, that is to what the customer has received from the service itself and can be
measured in a similar way as the quality assessment of the product. On the other hand,
functional quality refers to the process of evaluating the way of providing services. Image is an
important factor affecting the service quality, and serves as a filter in perceiving quality of
service as favourable, neutral or unfavourable (Gronroos 1984, 2000).
In a sophisticated 1988 study, Parasuraman et al. have reduced the original number of service
quality dimensions from ten to five, claiming that these five dimensions fully cover the domain
of service quality. Thus, the five finals of quality of service, according to Parasuraman et al.
(1985) are:
• Tangibles - the physical dimension of a service, such as state of the building, equipment,
staff appearance, and the like.
• Reliability - the ability to deliver the promised service, reliably, accurately and on time.
• Responsiveness - willingness and willingness to help customers and provide fast service.
• Assurance - knowledge and kindness of employees and their ability to inspire and
stimulate trust and confidence.
• Empathy - attitude, individualized relationship, and attention paid by the company
towards its customers (customers).
Parasuraman et al. (1988) have also developed a service quality assessment tool called
SERVQUAL, which is a multifaceted scale with good reliability and validity. The scale consists
of two parts evaluating the quality of the service. The first part is a section of expectation that
contains 22 statements to measure the expectation of quality of service by the consumer
(customer). The second section is a perception section that contains the appropriate set of 22
statements to measure how users perceive (experience) the quality of the service. In these
sections, for expectations and perceptions, use the same phrases with the difference that one asks
about what the respondent expects from an excellent service provider, and the other asks about
the actual, perceived, service provided. Consumers give their grades on the expectations and
88

�perceptions of the quality of services on a seven-point Likert scale, which range from
completely disagree (1) to completely agree (7).
The quality of services is calculated by the difference between estimated expectations and
perceptions, that is, the gap between them. Parasuraman et al. (1994) found that the
SERVQUAL scale is a very useful starting point for measuring the quality of services.
Three contrastive approaches to quality measurement can be classified within the education. The
first approach adjusts the SERVQUAL instrument (Rigotti and Pitt, 1992, Cuthbert, 1996a,
1996b, Owlia and Aspinall, 1996, Oldfield and Baron, 2000, O'Neill and Palmer, 2001). The
other uses methods for evaluating the quality of teaching and learning (Entwistle and Tait, 1990;
Ramsden, 1991; Marsh and Roche, 1993), while the third uses methods for assessing the quality
of overall student experience (Harvey et al., 1992, Roberts and Higgins, 1992; Hill, 1995;
Aldridge and Rowley, 1998; Gaell, 2000; Watson et al., 2002; Wiers-Jenssen et al., 2002).
In the studies in which SERVQUAL is applied, it is necessary to modify the questionnaire, and
there is no consensus on the dimensions of service quality and the importance of each dimension
in the context of higher education. However, studies support the importance and reliability of
this methodology within the measurement of the quality of higher education. Tan (1986)
conducted a review of the methods used to assess the quality of teaching in higher education in
the USA area back in 1986, in which three types of studies are differentiated, namely reputations
involving the evaluation of subjects by experts, objective indicators and quantitative studies.
Methodology
Four universities have been chosen for this study to conduct a study on the quality of services in
higher education. Of these four universities, two are public and two are private. They all offer
programs at bachelor and master level, and three of them also offer doctoral studies (PhD). The
survey sample consists of 388 undergraduate and master students. Data collection was carried
out during 2013.
Since it was difficult to include students from all universities in the territory of Bosnia and
Herzegovina, we selected to include four university students, two public and two private, based
on their ranking according to Webometrics. Universities were selected according to the criteria
of the two best public and private universities in the territory of Bosnia and Herzegovina
according to Webometrics ranking. These were the following universities:
• University of Sarajevo (UNSA).
• University of Zenica (UNZE).
• International Burc University (IBU).
• International University of Sarajevo (IUS).

89

�Using the Sample Size Calculator9, we calculated the desired sample size. This calculator is
presented as a public service survey software by Creative Systems Research. Our target
population is 128.119 students in the territory of Bosnia and Herzegovina. Therefore, with
confidence level of 95% and confidence interval of 5 our calculated needed sample size was 383
students.
Also, the number of distributed polls was equally represented by universities. The research tool
was a structured survey consisting of 54 questions. This instrument is chosen because it gives
researchers the ability to collect data on a variety of factors and thus achieve a larger sample. We
collected 388 fully completed surveys via electronic and printed channels, which allowed us to
reach the planned sample size based on the level of reliability and confidence intervals.
Results
As we have already said, in comparison with the indicators of the intellectual capital of higher
education institutions and ranking of universities we can see that there are common indicators.
Therefore, as part of our research, the Webometrics list will be used as the rank-list of successful
universities tested and their competitiveness on the market of Bosnia and Herzegovina.
The university's position is compared to their overall perceived quality of service in all
dimensions (Table 2).
As can be seen in Table 3, ranking according to the Webometrics ranking of the University at
the level of Bosnia and Herzegovina corresponds to the rankings obtained according to the
overall perceived quality of service of the mentioned universities.
Table 2: Total mean value of perceived service
Mean
UNSA

UNZE

IBU

IUS

Total

Tangibles

4.05

3.86

3.83

3.83

3.89

Reliability

3.62

3.51

3.48

3.47

3.52

Responsiveness

4.43

4.25

4.25

4.19

4.28

Assurance

4.02

3.90

3.82

3.74

3.87

Empathy

3.84

3.72

3.60

3.56

3.68

Service quality

4.21

3.85

3.85

3.81

3.93

Total mean

4.03

3.85

3.81

3.77

Source: Authors’ own work
9

The Sample Size calculator can be used and found at http://www.surveysystem.com/sscalc.htm#one

90

�We can conclude that the competitive position (ranking of the university) is directly dependent
on the overall quality provided by the given institution. Therefore, we confirm our claim that the
quality of education services directly affects the competitive position of the educational
institution.

Univerzitet

World ranking

Ranking in Bosnia and
Herzegovina

Mean of total perceived
quality of universities

University of Sarajevo
(UNSA)

1859

1

4.03

University of Zenica
(UNZE)

3531

2

3.85

International Burch
University (IBU)

7400

8

3.81

International University
of Sarajevo (IUS)

7912

9

3.77

It is also noteworthy that the greatest difference in the mean values of total perceived quality is
precisely between the University of Sarajevo, while remaining at approximately the same
average values. It also contributes to the high position of the University of Sarajevo at the
Webometrics rankings.
Conclusions
The research results obtained support the previous quality service studies conducted by various
researchers, and concluded that these five dimensions represent high quality services. This
research serves as an addition to other published research to demonstrate that this model is
applicable to a wide range of services, including the higher education sector.
Ranking according to the Webometrics ranking of the Universities at the level of Bosnia and
Herzegovina corresponds to the rankings obtained according to the overall perceived quality of
service of the mentioned universities. And we see that the competitive position (ranking of the
university) is directly dependent on the overall quality provided by the given institution.
This study also has several limitations. First, not all universities are involved in this study so that
for future studies it would be good to include all private and public universities in the territory of
Bosnia and Herzegovina and to include research institutes. In this way, the sample would be
even more representative and would increase the validity and validity of the research results.
Secondly, this research is necessary to be replicated by other researchers to further determine
and confirm that the modified SERVQUAL scale used in higher education services has its
relevance and validity.

91

�The basic feature of today's market is the vast number of competitors that are constantly
struggling for a limited number of users. Therefore, service companies are increasingly adopting
customer relationship management concepts, especially due to constant user-specific, individualuser-specific access. Higher education institutions, as well as service providers, have the
potential to create an advantage and maintain and develop a long-term relationship between
them, as providers of services, their service users, students, solving their problems and making
them loyal to institution. In this way, in the long run, the clients themselves promote the
institution and in some ways become the walking image of the higher education institution.
There is a need to establish institutional cooperation between universities, governments and
research institutions to achieve those goals. Education represents a means to improve economic
standards as well as a means to spread spiritual perspective and improvement of own intellectual
and emotional life. Sociologically it is established that education is beneficial both for the
individual and for society as a whole.
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94

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                <text>Abstract: Intellectual capital opened the way for research into this area, which forms the basis of the  new knowledge economy. The development of intellectual capital has a growing impact on the economic  and social processes. Intellectual capital is now even more important than tangible assets.  If a country  wants to develop and become economically strong and enlightened it needs to build a modern and  flexible and well suited and efficient education system that is ready and able to responses to all the  global technological and social changes, as well as the local current social needs. To achieve this there  is a need to establish institutional cooperation between universities, governments, research institutions.  Education has a double meaning that is economic and social. It represents a means to improve economic  standards as well to spread spiritual perspective and improvement of own intellectual and emotional life.  Sociologically it is established that education is beneficial both for the individual and for society.  Therefore, it not only contributes to higher profits for the individual, but also its better social status and  reputation of the company, financial and social security, development of identity and self-confidence,  self-esteem development and personal satisfaction, better understanding of the political situation and  greater social engagement and cohesion, respect for social norms, reducing stereotypes and prejudice,  improving gender relations and better education of children, development of tolerance and ethical  behaviour, aspirations towards healthy living, and better physical and mental health. Investments in  education are an important factor for competitiveness, growth and development of a country. Education  has a key role in improving the human capital and the development of a knowledge based society. It  contributes to the unification of life chances, personality development in the spirit of liberty, intellectual  development and spiritual and cultural richness. The aim of this paper is to investigate connection  between service quality and competitive position of Universities in Bosnia and Herzegovina to help  developing new and improved academic programs that will contribute development of future strategies  based on intellectual capital.     Keywords: Intellectual Capital, Quality of Education, Education System, Service Quality, Bosnia and  Herzegovina</text>
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                    <text>Tourist Potential as a Factor of Rural Territories Development: Experience of
the Russian Federation Regions
Polina Ananchenkova
Academy of labour and social relations
Russia
ananchenkova@yandex.ru
Abstract: World experience shows that in Russia and other countries, the development of rural tourism
can be a very effective activity aimed at environmental, economic, and social development.
Today, about 20000 villages in Russia are on the verge of extinction. Consequently, rural tourism can
and should become the very “locomotive” that will really pull out and revive the rural areas of Russia.
The development of rural tourism is named among the priority area provided for in the “Concept of
Sustainable Development of Rural Territories of the Russian Federation for the period up to 2020”,
approved by Order of the Government of Russia in 2010.
Expert assessments based on studies conducted in the regions of the Russian Federation show that the
approximate level of income from rural tourism activity per administrative region of the constituent
entity of Russia may be about 30 million rubles (500 thousand US dollars) per year. In the case of the
implementation of an integrated approach involving the joint development of agricultural activities and
rural tourism, the effect can double – up to 50-60 billion rubles per year.
Rural tourism in Russia is a new socio-economic phenomenon oriented to the use of natural, cultural,
historical resources of rural areas to create and supply a tourist product to a wide range of people. In
this regard, it should be thought that the strategic priorities of the national policy aimed at stimulating
tourism in rural areas should be the concentration of tourist resources and creation of destinations that
include backbone tourist centers with high potential for the formation of rural tours, and territories
adjacent to the borders. At the same time, the activation of rural tourism will allow developing territories
that do not have promising industrial and agricultural organizations, and thereby improve the socioeconomic situation of the country as a whole.
Keywords: rural territories, development, tourism, Russian Federation
JEL Classification: Z320, R190, Q010

Introduction
World experience shows that in Russia and other countries, the development of rural tourism can
be a very effective activity aimed at environmental, economic, and social development. At the
end of XX and beginning of XXI century in the world a great interest to rural tourism has arisen,
and different countries have excellent examples of organization and promotion of this type of
tourism. At this, each country thanks to natural landscapes, traditions of agriculture and cattle
breeding, specifics of cuisine, rural culture, architectural appearance and vernacular legacy of
villages create own national model of rural tourism development. Rural tourism is slowly
56

�becoming popular, fashionable and recreation in countryside already takes second place after
seaside vacation. Russia does not remain aside from modern trends in this area. Today, about
20,000 villages in Russia are on the verge of extinction. Consequently, rural tourism can and
should become the very “locomotive” that will really pull out and revive the rural areas of
Russia.
Subjects of rural tourism services provision
According to data of monitoring of rural tourism development in regions of the Russian
Federation, subjects of rural tourism services provision, in general, are:
- small businesses providing accommodation, catering, and excursion services;
- Peasant Farm Enterprises, Household Farms, farmers;
- food processing enterprises;
- administration of Specially Protected Natural Reservations (SPNR);
- institutions of culture and sports in rural areas, in some cases, schools;
- religious sites;
- rural residents and summer visitors.
Subjects of services provision have one thing in common, i.e. all of them are located at rural
area, but due to organizational-legal stats and different departmental affiliation there is a certain
discrepancy in interests.
List of services provided to tourists nowadays in almost each region is rather diverse, and
depends on demand as well as on initiative and wishes of subjects providing services.
Approximate range of services is as follows:
- services of temporary accommodation in guest rooms, rural guest houses, houses, inns, etc.;
- catering and tasting services;
- agro-tourist services (participation in agricultural operations: haymaking, shearing, milking,
etc.);
- agro-tourist services (gathering of mushrooms, berries, vegetables, wild plants, etc.);
- sale of agricultural products, meat, dairy products, wild plants, crafts, etc.;
- riding horses, deer, camels, dogs, agricultural machinery;
- services of fishing, hunting;
- rental services, baths, bakeries, smokehouses, parking lots, etc.
- cultural and educational facilities (rural Museum, Club, library);
- training and teaching handicrafts and trades;
- participation in event activities and religious holidays;
- other.
Despite wide range of services to be provided within rural tourism subjects’ activities are
focused on three directions:
57

�At first, services of temporary accommodation in guest rooms, rural guest houses, houses, inns,
etc. One of the first regions of Russia to have achieved positive results in reception of tourists in
private (rural) houses with “bed &amp; breakfast” services as well as in teaching local residents the
basics of tourism organization is the Republic of Karelia (http://www.ticrk.ru). Rural estates’
owners in Karelia were supported within frames of implementation of international project,
Tacis, “Development of rural tourism on basis of rational use of natural and cultural resources”
main result of which according to experts was establishment of Association of Rural Estates’
Owners “Estate” for coordination and support of activities of rural houses’ owners.
Second, tourist and tour services on basis of agricultural enterprises, farms, fishing facilities,
facilities of food processing industry, and etc. It should be noted that National Standard of the
Russian Federation GOST R 50681-2010 “Tourist Services. Design of Tourist Services”
determines co-providers of tourist services:
Organizations and enterprises of tourist industry as well as private entrepreneurs rendering
certain services (accommodation, catering, transport entities, exhibition complexes, museums,
and etc.) under contracts concluded with tour operators at formation of tourist product.
Obviously, objects of agricultural sector providing tourist and tour services refer to this list to
the similar ones.
In many Russian regions tours to special agricultural farms/agricultural production facilities
become rather popular, during which the visitor can get acquainted not only with production
process but also can try and purchase ready products, can learn some recipes, etc. (cheese
makers, wine makers, smokehouses, dairies, mushroom farms, etc.). Level of agriculture
development in regions attracts attention of both farmers and manufacturers of agricultural
products, and people interested in agriculture of the region.
Third, tourist and tour services rendered by rural cultural institutions (libraries, museums,
cultural and recreational institutions), whereby we are talking not only about tours, acquaintance
with life and traditions, visiting religious sites, eves, but also about teaching handicrafts and
trades, singing and dancing skills, and etc.
In 2014, for the first, in federal budget there was allocated over three billion Rubles for
renovation of material base of culture in villages and small towns. Mobile multi-functional
cultural centers have been provided for rural area. Since 2016 till 2020 Federal Target Program
“Sustainable Development of Rural Territories” where Ministry of Culture of the Russian
Federation is a state customer, for reconstruction of operating rural institutions of culture
provides for 2.8 billion Rubles from Federal Budget. Today, outside culture it is impossible to
ensure better quality and variety of services of cultural, -educational, ethnographic, rural, event,
and social tourism. These are exactly the types of tourism that significantly contribute to
education and moral improvement of society, civil patriotism and harmonization of inter-ethnic
relations, development of tolerance and respect for cultures of different peoples.

58

�State support of rural tourism in the Russian Federation
Nowadays, a great attention in the Russian Federation is drawn to state support of tourism
development in general and rural tourism in particular.
Strategy of Tourism Development in the Russian Federation until 2020 under Federal Target
Program “Development of Domestic and Inbound Tourism in the Russian Federation (20112018)” defines rural and ecological tourism as most promising for majority of regions of Russia.
This involves a range of issues, i.e. creation of tourist product, rational use of natural and
cultural heritage of the region, interests of local economy on basis of interaction and mutual
benefits, full support of driving force of rural tourism, entrepreneurship, involvement of
community in tourism development, linking interests of businesses and residents on basis of
mutually beneficial cooperation. Today, in many Russian regions priority of rural tourism
development has been confirmed by real actions and quite tangible results. And, and in light of
modern realities in terms of imposition of sanctions, stimulation of interest in products and
services of domestic tourism will increase business and investment activity in field of rural
tourism.
In 2014, the Ministry of Culture of the Russian Federation and the Federal Agency for Tourism
hosted a number of major events in field of rural tourism. These are international forum
“Agrotourism in Russia” held at the Republic of Buryatia, Russian Conference on Conservation
of Village Culture and Rural Tourism Development in Lipetsk, tourist forum “Rural Tourism in
Russia” in the Orenburg region. Within each event there were discussed current trends and
experiences of development of rural tourism in regions of the Russian Federation, especially
organization of tourist activity in rural areas and problems of legislative, infrastructure,
financial, personnel, informational support of development of rural tourism. Special attention
was given to measures of state support for rural tourism development at federal, regional and
municipal levels. Of vast interest there was experience of self-organization and coordination of
agro-tourist activities within such projects as the “Association of Most Beautiful Villages of
Russia”, and “Peasant Hospitality”. At presentation venues of Forums considerable part of space
has been showcasing best regional projects in chosen areas of rural tourism development
included in collection of materials reflecting best practices of subjects of the Russian Federation
on development of rural tourism.
Concept of sustainable development of rural areas of the Russian Federation for a period until
2020, and Federal Target Program “Sustainable Development of Rural Territories of the Russian
Federation for a Period till 2020” define objectives of stimulating increase in jobs in nonagricultural fields of activity in all possible organizational forms, especially, in field of
recreational and environment protection activities, agro- and environmental tourism, rural hotel
business. To improve cultural services for rural population, preservation and development of
cultural heritage, and enhance creative capacity of rural inhabitants there was determined an
objective of rebuilding, having cultural and historical significance farmsteads and other
59

�architectural and natural monuments, creation of museums, manor-ethnographic complexes and
other infrastructure of rural tourism as well as other activities.
By Decree of the Government of the Russian Federation as of February 2, 2015 No. 151-r there
was adopted a strategy for sustainable development of rural territories for a period till 2030
aimed at creation of conditions for sustained improvements in quality and standard of living of
rural population through benefits of rural lifestyle. Strategy states that rural tourism is one of
major directions of non-agricultural types of activity as well as has important socio-economical
functions of creation of attractive jobs including for rural youth and women; on development of
rural territories; on complex use of natural and cultural potentials of rural areas. Most important
for subjects of agricultural activities providing tourist services, for tourist companies organizing
tours to rural areas, for regional and local governments is a need to implement measures aimed
at formation of agro-tourist clusters; at holding educational events (advanced qualification
courses, educational workshops, master-classes, and trainings) for owner of rural guest houses,
representative of farms, private entrepreneurs, rural residents engaged in organization and
provision of tourist services in rural areas; media coverage of best practice and most successful
projects on development of rural tourism.
Analysis of measures of state support for rural tourism in regions has shown that more used
measures are provision of subsidies and grants (for repair and reconstruction of rural guest
houses, landscaping; participation in exhibitions; promotion; contests; training). Recipients of
subsidies and grants are small enterprises (owners of guest houses, manors, ethnicity complexes,
and farms in rare cases). In majority of regions state support of rural tourism is provided within
frames of state programs on development of culture and tourism, development of agriculture,
support for small businesses. Exception is Belgorod Region, where program of “Development of
rural tourism in the Belgorod Region for 2011-2015” is being implemented.
The main problems of rural tourism development in the Russian Federation

Analysis of materials of conferences, forums, round tables on rural tourism determined key
problems of rural tourism development in regions of the Russian Federation which hinder
effective and dynamic development of this direction of rural population occupancy.
1) Existing federal regulatory-legal acts governing activities in field of tourism lack the
concept of rural tourism. Regional practice for identification of discussed type of tourist
activity widely apply following concepts: “agro-tourism”, “green tourism”, “farm
tourism”, “village tourism”, and etc. However, nowadays, all those regulating this field
of activity and those engaged in this type of activity, as well as supervisory authorities
and consumers have to use single legal definition.
2) Currently in regions main means for accommodation in rural areas are "guest houses"
whereas paragraph 3.3 of the national standard of the Russian Federation GOST R
51185-2008 “Tourist services. Accommodation. General requirements” approved by the
60

�3)

4)

5)

6)

7)

Decree of Rostechregulirovanie as of 18.12.2008 No. 518-st specifies only “guest rooms,
chalets, bungalows, caravans”.
Significant problem for development of rural tourism is underdeveloped and in some
municipalities missing transport and engineering infrastructure (roads, electricity, water
networks, sewage treatment plants, bank protections, etc.), which is an obstacle to private
investments in tourism industry. Lack of telephone communication, Internet is often an
insurmountable obstacle for both, tourists and service providers. But above all, absence
of roads to rural tourism sites which include guest houses, and farms.
In most regions, one of the most important motivations for recreation at countryside is
visiting sites of cultural and historical heritage, religious sites, ethnographic and museum
complexes, old houses, castles, estates, etc.
Tourism allows for drawing attention to unique historical and cultural values, discoveries
of earlier unknown or unfairly forgotten historical settlements, sites and names.
Experts note inadequate involvement of values of the territory in tour programs.
In many Russian regions growing demand for rural tourism services enhanced
investment activities in reconstruction and construction of guest houses, small hotels,
manors, ethnicity complexes, catering, rural markets, trading pavilions, etc. Today it is
quite difficult to obtain available loans for implementation of these projects in rural
areas. According to experts, it is necessary to provide for small businesses in field of
rural tourism concessional borrowings, as well as development of methodical
recommendations and providing special advice for preparation and implementation of
business project.
Significant problem is misunderstanding and sometimes ignorance by rural entrepreneurs
of need to use market-based instruments for promotion of rural tourism services. In many
regions there are formed information databases of rural tourism sites, and first of all, of
accommodation facilities.
According to experts, there is a need in consolidated actions of rural tourism businesses
and greater cooperation on part of authorities on organization of study tours,
participation in exhibitions, advertising, website creation, etc. Experts recommend to
regularly fill the portal www.naselo.ru, the first Russian social network designed to
increase tourist flow to the countryside.
Serious and long-term challenge is staffing of rural tourism which shall be addressed
comprehensively. To avoid mistakes and disappointments, it is necessary to know
organization of tourist services, hotel and restaurant business, marketing rules,
calculation of costs, cost recovery and funding strategy. In some regions of the Russian
Federation (Altai Region, the Republic of Buryatia, the Republic of Karelia, Pskov,
Ryazan, Sverdlovsk regions, etc.) there is ongoing large and coherent work on
organization of training courses, development of methodological recommendations for
development of rural tourism. With purpose of informational, legal and financial support
it is proposed to establish informational-methodological centers for owners of rural
houses and providers of accompanying services for rural tourism.

61

�8) Insufficient level of coordination of activities in field of rural tourism, despite increased
attention to creation of associations of rural tourism. At the federal level, there are such
associations as the “Association for promotion of rural tourism”, “National association of
rural tourism entities” which pay especial attention to issues of development of
regulatory base for rural tourism; classification of objects of rural (agro) tourism, first of
all, rural guest houses; development of mechanisms for address support of rural tourism
subjects; informational and consultancy support of business entities; increase of role of
local governments in development of rural tourism.
Experts of Associations are confident that success of rural tourism development largely
depends on local governments, their ability to coordinate planning and management of
tourism development, encourage participation of local people in arrangement of tourist
services, advise and help those people who want to establish business, to support
development of rural culture.
Conclusion
At the end of XX and beginning of XXI century in the world a great interest to rural tourism has
arisen, and different countries have excellent examples of organization and promotion of this
type of tourism. At this, each country thanks to natural landscapes, traditions of agriculture and
cattle breeding, specifics of cuisine, rural culture, architectural appearance and vernacular legacy
of villages create own national model of rural tourism development. Russia does not remain
aside from modern trends in this area. Rural tourism is slowly becoming popular, fashionable
and recreation in countryside already takes second place after seaside vacation.

References
Kamilov M., Kamilova P., Kamilova, Z. (2016). Rural tourism as a factor of sustainable
development of territories. Russian Agriculture Economy, 12, 39-54.
Novichkov N., Novikov V., Novichkova N. (2014). Development of tourism at rural territories
of Russia in context of number of social-economic trends. Russian Agriculture Economy, 3,
7-14.
Shimova O.S. (2012). Basics of sustainable tourism. - Moscow: INFRA-M.
Russia in figures. 2012: Brief statistical collection/Rosstat. - M., 2012
Russia in figures. Annual Report for 2015 (2016). Moscow: Federal state statistics service.
Main indicators of agriculture in Russia. Annual Report for 2015 (2016). Moscow: Federal state
statistics service.
Leontiev J., Timoshenkova O. (2013). Regional tourist destination and its social-economic
development. Retrieved from: http://business-inform.net/pdf/2013/6_0/165_170.pdf

62

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            <name>Extent</name>
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            <elementTextContainer>
              <elementText elementTextId="995">
                <text>3718</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="996">
                <text>Hiring a High-quality Auditor and debt maturity structure: Evidence from Iranian firms</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="96">
            <name>Author</name>
            <description>Author</description>
            <elementTextContainer>
              <elementText elementTextId="997">
                <text>Ahmadi, Mobina
Gerayli, Mehdi Safari</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="94">
            <name>Abstract</name>
            <description>A summary of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="998">
                <text>Abstract: The current research is an attempt to offer new insights into the association between hiring high-quality audit firms and corporate debt maturity structure.  To this end, 94 firms listed on the Tehran Stock Exchange were scrutinized for the period 2011-2015. To test the research hypotheses, multiple regression and data panel were employed. The findings confirm that a high-quality audit firm can enhance the debt maturity. The results of testing the research hypothesis point to a significant correlation between the hiring of a high-quality audit firm and corporate debt maturity structure, in that short-term debt and quality audit are two alternative mechanisms used to mitigate information asymmetry and monitor managerial behavior. Therefore, in firms audited by high-quality audit firms, due to the effective monitoring imposed by auditors on debt convent, creditors experience information asymmetry and less agency costs, thereby desiring to extend the debt maturity. The findings of current study not only fill existing gaps in the field, but also contribute to decision-making practices in stock exchange.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="999">
                <text>International Burch University</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="1000">
                <text>2017</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="97">
            <name>Keywords</name>
            <description>Keywords.</description>
            <elementTextContainer>
              <elementText elementTextId="1001">
                <text>Article
PeerReviewed</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="1002">
                <text>ISSN 1986-8499    (In Press)  </text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
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    <tagContainer>
      <tag tagId="6">
        <name>H Social Sciences (General)</name>
      </tag>
    </tagContainer>
  </item>
</itemContainer>
