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                    <text>2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

Analysis Of The Factors Affecting The Women’s Cosmetics Consumption In
Terms Of Sustainability
Ercan BALDEMĠR
Muğla University
Faculty of Economics and Administrative Science
Turkey
ebaldemir@hotmail.com
Funda KAYA
Muğla University
Faculty of Economics and Administrative Science
Turkey
fundaky@yahoo.com
Abstract: Women‘s effort to seem more beautiful may as older as the beginning of the
history. Though ―beauty‖ concept varies from culture to culture, the use of cosmetics became
almost a global consumption behavior. The reason is that ―beauty‖ products fulfill the inner
desires, fantasies and dreams of women. In addition to the widespread use of the cosmetics by
women, some of that kind of products causes various debates concerning sustainability
because of the factors as non-natural, non-recyclable or tested on animals etc. Moreover a
growing number of companies are looking to recognize the role of sustainability as an integral
part of their marketing strategy. Therefore, the study aims at examining the factors, including
alcohol, hypoallergenic and UV protection, which are expected to stimulate women‘s
cosmetics consumption and the level of customer knowledge of women for cosmetics on the
basis of logit regression model.
Key Words: Consumer Behavior, Sustainability, Women Cosmetics, Logit Regression Model

Introduction
Diversification of consumption customs increasingly is one of the most explicit outcomes of economic
development and industrialization. As disposable income increases, the budget which individuals devote to their
consumption increases; moreover, satisfaction and happiness come by consumption becomes dramatically significant
in their lives (Hayta, 2009:145).
Besides, nowadays the relation between consumption and sustainability is often discussed. According to
Schaefer (2005) sustainable development is perhaps the most significant and the most difficult problem currently
facing marketing. Moreover, cosmetic industry is one of the most arguable fields in terms of sustainability. For
example, during the nineteenth century, chemicals were used to replace more expensive natural ingredients making
the cosmetics more widely used, but nowadays the health aspect of consumers is changing this trend involving an
increased interest related to some factors as natural ingredients, skin protection, hypoallergenic and not tested on
animals so on (Dimitrova et al., 2009:1155 ). Several companies, which pay attention to this trend, have developed
advertising campaigns to project environmentally conscious corporate images and promote cosmetic products.
Despite the fact the common assumption that marketing and sustainability are set for a head on collusion because
marketing is about selling more while sustainability is about consuming less, these two concepts have something
offer to each other (Chartered Institute of Marketing, 2007). Sustainable marketing which has been defined by
Charter et al. (2006) as ―creating, producing and delivering sustainable solutions with higher net sustainable value
while continuously satisfying customers and other stakeholders‖ explains the offer between marketing and
sustainability. As such marketing can be seen to recognize the key role of consumers as decision makers in moving
towards sustainability, studying the current behavior of women consumers of cosmetics can provide important clues.
To increase sustainable patterns of consumption it is important to understand more about how consumers
arrive at their purchasing decision (Jones et al., 2008:127). Therefore, this study aims at exploring the relation

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�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

between the demographic attributes of women respondents and the levels of their sustainable cosmetics consumption.
With the data acquired from women consumers, some solutions are recommended for companies in order to make
more sustainable marketing decisions.

Literature Review
Sustainable consumption has appeared in literature with the 21st agenda item, which is about sustainable
development action plan, of World Summit carried out in Rio in 1992. As a result of Rio Summit, ―to alter the
consumption customs of individuals for ensuring the sustainable development and minimizing the damaging effects
of human on ecology is a great struggle of human being‖ was concluded. To understand the factors affecting
consumer behavior is a right starting point for ensuring sustainable development and consumption (Hayta, 2009:144145). In this manner, the sustainable consumption substantially focuses on conscious consumer behavior. McDonald
and Oates (2006) argue that it is easier to encourage sustainable buying behavior in fast moving consumer goods,
such as cosmetics.
Cosmetics industry is one of the most discussed fields regarding ecology and sustainability (Prothero, 1995;
Prothero, 1996; Johri and Sahasakmontri, 1998; Dimitrova et al., 2009). During the last years, the cosmetic industry
has dramatically diversified its managerial and marketing orientation towards customer requirements due to the
growth in response to the customer trends towards healthier lifestyle and requirements for natural cosmetics
(Dimitrova et al., 2009:1156). Johri and Sahasakmontri (1998) found that many companies, foreign and national,
have adopted programs to deploy technologies and market products that minimize the extent of environmental
damage of cosmetics. For example, The Body Shop and Oriental Princess have adopted a wide range of policies and
practices as part of sustainable marketing of cosmetics in Thailand (Johri and Sahasakmontri, 1998:278).
Customer knowledge level of the cosmetic consumers is one of the key factors affecting the sustainable
consumption. Dimitrova et al. (2009) assumes customer knowledge management as an innovative approach, which
studies both marketing tools and managerial practices, in order to achieve coordination between knowledge of the
customers and the learning of the companies about a product, especially for cosmetics. The authors found natural
aroma, high quality, hydration, skin protection, medical advice, long lasting, good promotion, hypoallergenic and not
tested on animals are the most important motivating factors for the customers in Bulgaria, Montenegro and Italy in
choosing cosmetics products (Dimitrova et al., 2009:1158). Furthermore, they agree that the customers are motivated
to make use of successful united promotional mix for the ecological and sustainable cosmetics created by TV,
internet and journals related to grooming products (Dimitrova et al., 2009:1164). According to Guthrie et al. (2008),
a well-developed and established brand name is also a good motivator in the cosmetics industry.
The cosmetic products are criticized frequently regarding tests on animals. Although these kinds of tests are
applied more on plant tissues, testing cosmetics on animals have not ended (Altug, 2009:61). Some cosmetic
companies position themselves on this issue both to show how they act ecologically and to contribute for sustainable
consumption. For example, Body Shop have declared that they have campaigned for years to bring about a ban on
testing cosmetics on animals and declared that they are among the few companies to comply with the stringent
requirements of the internationally recognized Humane Cosmetics Standard (http://www.thebodyshopusa.com/beauty/against-animal-testing).
At the present time, many of the materials used in production are non returnable, but in recent years
recycling economy have begun to take disposable economy‘s place and this substantially provides the minimization
of pollution and energy utilization of society. Moreover, recyclable products will provide a base for the sustainable
economy of future (Brown et al., 1998:47-50). To use recyclable materials and recyclable packages in the production
process point to the green marketing. It is also possible to mention the green marketing of cosmetics. According to
Johri and Sahasakmontri (1998), the Body Shop follows green marketing approach in its business policies and
practices. All packaging is made of recycled materials, such as paper and plastic, demonstrates how the company is
going green (Johri and Sahasakmontri, 1998:269).
As it is mentioned above, the cosmetic industry is so vulnerable to criticism regarding sustainability.
Although marketing is often seen as the antithesis of the concept of sustainability in many ways, it is obvious that
they can work for each other. The way of it is marketing sustainable cosmetics. To pursue sustainable marketing
actions, the behavior of cosmetic consumers need to be analyzed.

Research Method
In the study, the proposed investigation of the cosmetic consumers‘ behavior and their sustainable
consumption is based on the logit regression model, which modules different customer variables Xj (the set of

430

�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

questions) with some principal data. The reason to use the logit model is that it is useful to sift out those important
factors for the women consumers, which influence their sustainable consumption behavior and stimulate the increase
of cosmetics purchasing. According to Koseva and Kaneva (2000), because of the specification of the variables with
index (j), weak scales are needed to be used, of the so-called ―significant numbering difference‖. This method is
using literally based results or distinction, such as ―yes‖ or ―no‖. In this study, women respondents are kindly asked
to distinct the factors affecting their cosmetics consumption as ―I care‖ or ―I do not care‖. Such a statistical
methodology presents a part of a general evaluation of the factorial influence of different, and independent statistical
scales, over their definitions. The main question of the study is:
RQ: How the demographic attributes (independent variables) of women cosmetic consumers are related to
the factors (dependent variables) affecting sustainable consumption of them?
The universe of the study is the women consumers aged from 21 to 65 who are living in Mugla Province
Center,
totally
29.880
women
(http://report.tuik.gov.tr/reports/rwservlet?adnksdb2=&amp;report=turkiye_il_ilce_yasgr.RDF&amp;p_il1=48&amp;p_ilce1=1532
&amp;p_kod=3&amp;p_yil=2009&amp;p_dil=1&amp;desformat=html&amp;ENVID=adnksdb2Env). The sample size of 21-65 aged women
is determined by the formula below (Miran, 2003:142-143):

n

Np(1  p)
( N  1) 2  p(1  p)

The sample size calculated:

29.880 * 0.5 * 0.5
 393
(29.880  1) * (0.02551) 2  0.5 * (1  0.5)





To conduct logit regression model, 392 women respondents aged from 21 to 65 years are kindly requested
to fill in the questionnaire provided which includes some items adopted from Dimitrova et al. (2009). The rest of the
items were acquired from a focus group discussion carried out with women consumers of cosmetics. The reason for
choosing 21-65 aged women consumers is that the assumption of this range falls into the majority period; moreover,
there is no compromise among social scientists about the sub-periods related to age of human (http://www.epsikoloji.com/forum/showthread.php?270-Yeti%FEkinlik-d%F6nemi).

Findings and Discussion
Table I identifies the demographics (age, occupation, educational level, marital status, income, living
quarter) of the 392 women respondents.

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�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

Age

Freq.

Percent

Cum.

21-29

176

44.90

44.90

30-39

104

26.53

71.43

40-49

71

18.11

89.54

50-59

32

8.16

97.70

60-65

9

2.30

100.00

Occupation

Freq.

Percent

Cum.

Retired

26

6.63

6.63

Worker

24

6.12

12.76

Officer

132

33.67

46.43

Housewife

55

14.03

60.46

Self-employed

51

13.01

73.47

Student

68

17.35

90.82

Private Sector

36

9.18

100.00

Educational Level

Freq.

Percent

Cum.

Primary School

42

10.71

10.71

High School

110

28.06

38.78

Bachelor

200

51.02

89.80

Postgraduate

40

10.20

100.00

Marital Status

Freq.

Percent

Cum.

Married

226

57.65

57.65

Single

166

42.35

100.00

Income

Freq.

Percent

Cum.

0-1000 TL

166

42.35

42.35

1000-2000 TL

163

41.58

83.93

2000-over TL

63

16.07

100.00

Living Quarter

Freq.

Percent

Cum.

Urban

222

56.63

56.63

Rural

170

43.37

100.00

Table I: The demographic attributes of women respondents
As it is shown in Table I; 21-29 aged, officer, bachelor degree, married, 1000-2000 TL income and city
dweller women constitute the majority of respondents in the study.
The demographics of women respondents are analyzed based on logit regression in terms of cosmetics
including alcohol as the dependent variable in the equation, Table II is reached. According to logit model likelihood
statistics, R-squared, which shows the explanatory power of the model, is found 0.0332. Ozer (2004) states that Rsquared statistics ranges between 0-1, and R-squared in this range has enough power to explain the factor (at Table
II. cosmetics including alcohol).

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�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

Factor I

Coef.

Std.Err.

z

P&gt;|z|

(95% Conf. Interval)

Bachelor

.3630314

.2761627

1.31

0.189

.9043003

.1782374

Postgraduate

.66131

.4128811

1.60

0.109

1.470542

.147922

30-39

.6948538

.3098879

2.24

0.025

.0874847

1.302223

40-49

.645027

.3667354

1.76

0.079

-.0737613

1.363815

Private Sector

.9483088

.6348338

1.49

0.135

-.2959426

2.19256

Constant

1.215664

.2449706

4.96

0.000

.7355305

1.695798

Table II: The relation between demographics of respondents between cosmetics including alcohol
By examining the data obtained, the model that clarifies the observations best is chosen as a final logit
model in terms of cosmetics including alcohol. Table II shows that bachelor and postgraduate degree, 30-49 aged,
working in private sector women form the best logit model regarding cosmetics including alcohol. The probability of
bachelor and postgraduate women‘s notice about alcohol-include cosmetics respectively 0.36 and 0.66 more
compared to others (primary and high school degree women). It is possible to say that mid-age women (30-49) notice
alcohol-include cosmetics respectively 0.69 and 0.64 more than the young and old cosmetic consumers. The women
working in private sector cares cosmetics whether to include alcohol possibly 0.94 more than the other groups as
retirees, officers, workers, and students so on.
Factor II

Coef.

Std.Err.

z

P&gt;|z|

(95% Conf. Interval)

Bachelor

1.138652

.5843049

1.95

0.051

-.0065646

2.283868

Urban

.8702247

.5594443

1.56

0.120

-.226266

1.966715

Student

.6261938

1.30

0.192

-2.043421

.4112137

Single

.8161036
.8161036
-1.619258

.7563434

-2.14
1.30

0.032

-3.101663

-.1368516

Constant

3.571052

.6234572

5.73

0.000

2.349098

4.793006

Table III: The relation between demographics of respondents between hypoallergenic cosmetics
As it is shown at Table III, bachelor degree, single students whose living quarter is urban is found
significant regarding hypoallergenic cosmetics. Having bachelor degree is significant at 0.05 levels and 1.13 more
probable to notice hypoallergenic cosmetics than other educational levels. The students with a significance level of
0.19 are 0.81 more probable to notice while consuming hypoallergenic cosmetics. In this point, this can be concluded
that the students are more concerned about their facial image because as Craik (1993) argues cosmetics assist one in
completing an overall look. Moreover, marital status shows a negative relation between notice of hypoallergenic
cosmetics even if it is significant at 0.03 level.

433

�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

Factor III

Coef.

Std.Err.

z

(95% Conf. Interval)

1.88

P&gt;|z
|
0.176

Postgraduate

.950704

1.074508

-1.155293

3.056701

Urban

.7638016

.4801071

1.59

0.112

-.177191

1.704794

Student

1.1595

.7028292

1.65

0.099

-.2180197

2.53702

Housewife

-1.005884

.7311068

-1.38

0.169

-2.438827

.4270594

2000-over

1.286201

1.052996

1.22

0.122

-.7776329

3.350035

Constant

3.166364

.5431155

5.83

0.000

2.101877

4.230851

Table IV. The relation between demographics of respondents between UV protection cosmetics
Table IV indicates the demographics as educational level, living quarter, occupation and income constitutes
a significant logit model regarding UV protection cosmetics. Postgraduate women consumers notice cosmetics to
have UV protection 0.95 more probably than other educational degrees with 0.17 significance level. This is an
expected result because the customer knowledge of cosmetics consumers should increase as educational level
increases. Furthermore, the probability of city-dweller women to consume UV protection cosmetics at 0.11
significance level is 0.76 more than women who live in rural. As in the logit model of Factor II, students are 1.15
more probable than others to consume cosmetics with UV protection. In contrast to the student respondents, the
probability of housewives is 1 less than the other groups with significance level of 0.16. As the price of UV
protection cosmetics tend to be more than those are not, women consumers whose income is 2000 and above are 1.28
more probable the other income groups where the significance level is calculated 0.122.
In addition to the cosmetics including alcohol, hypoallergenic cosmetics and UV protection, data obtained
from women respondents regarding the cosmetics tested on animals and recyclable cosmetics, but significant logit
models cannot be reached. This result may indicate that respondents with different demographics do not notice these
sustainable attributes of cosmetics while making decisions.

Conclusion
Cosmetic industry is a growing market not only for women consumers but also men. Besides the huge
growing rates of the industry year to year, the debates about sustainable consumption, which deals with the damages
of human on ecology and the health of their own, and marketing of cosmetic products continue.
In the study, three sustainable factors (including alcohol, hypoallergenic and UV protection) are examined
based on logit regression model. The relations between these factors and demographics of women respondents are
calculated to show how different groups behave sustainable in consumption of cosmetics. To learn to what extent
cosmetic consumers behave sustainable gives important clues for developing better sustainable marketing strategies
for companies.
The limitation of the study arises from generalizing the cosmetic products in one category. Normally, the
cosmetics mostly refers to make-up segment, but cosmetic products includes some sub-segments like baby care, bath
and shower products, deodorants, hair care, oral hygiene, fragrances so on. Therefore, analysis of factors affecting
the sustainable consumption for each cosmetic segment separately is needed. Despite the cosmetics mainly refer to
women consumers; there is a growing market of men‘s cosmetics. For this reason, the future studies are needed to
examine men consumers of cosmetics regarding sustainable consumption.

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http://www.e-psikoloji.com/forum/showthread.php?270-Yeti%FEkinlik-d%F6nemi

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                <text>Women‘s effort to seem more beautiful may as older as the beginning of the  history. Though ―beauty‖ concept varies from culture to culture, the use of cosmetics became  almost a global consumption behavior. The reason is that ―beauty‖ products fulfill the inner  desires, fantasies and dreams of women. In addition to the widespread use of the cosmetics by  women, some of that kind of products causes various debates concerning sustainability  because of the factors as non-natural, non-recyclable or tested on animals etc. Moreover a  growing number of companies are looking to recognize the role of sustainability as an integral  part of their marketing strategy. Therefore, the study aims at examining the factors, including  alcohol, hypoallergenic and UV protection, which are expected to stimulate women‘s  cosmetics consumption and the level of customer knowledge of women for cosmetics on the  basis of logit regression model.</text>
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              <elementText elementTextId="2006">
                <text>Mrehic, Elma</text>
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                <text>Study was conducted from October 2014 till March 2015. Youth born in 1991-1995 during the war in Bosnia and Herzegovina were an object of this analysis. Prerequisite was that they were born in Bosnia and Herzegovina and that they spent the rest of the war in the country. A total sample size was 1012 young people from which 596 females and 416 males, 20-24 years old. They were subjected to self reported measurements of body weight and body height to identify and analyze the main indicators of growth and development considering that the population spent part of their life in the extremely adverse conditions of the four year aggression on Bosnia and Herzegovina. The average body height in females was 167,37±6,00 cm and in males 182,77±6,57 cm. We performed our male data comparison with first measurements of the 20-24 years old Bosnian soldiers from 1895. Average body height of Bosnian soldiers in Austro-Hungarian army was 172, 35 ± 5,54 cm. Difference between these two groups was t=31,17 and statistical significance is p&lt;0,01. The average body weight of males born from 1992-1995 was 82,02±11,69 kg, and average body weight of females 59,28±7,35 kg. Regardless of the war conditions in which young people are born and grown up, we can conclude that Bosnia and Herzegovina follows the trend of growth acceleration. Improving the life conditions in the period of 100 years has led to the fact that there has been an    increase in body height. In comparing with an average body height of other European countries, we can conclude that the studied population belongs to a very high nation.  Keywords: anthropometry, growth acceleration, Bosnian and Herzegovinian population</text>
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NonPeerReviewed</text>
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                    <text>3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

Analysis Of The Hotel Personnel’s Conceptions Of Organizational Justice,
Organizational Silence, Mobbing, Organizational Commitment In Terms Of
Demographic Variables
Şevket Yirik, Yusuf Yilmaz, Osman Nuri Demirel,Yıldırım Yilmaz,
Abdullah Akgün, Hasan Kinay
Akdeniz University, Turkey
Abstract
This study analyses the conceptions of organizational justice, organizational silence,
mobbing, organizational commitment in terms of demographic variables in hotel
management. Field work is carried out in the 5-star hotels that are active during 12 months in
the Manavgat region of Antalya (Turkey). The study is supported by 229 hotel personnel and
all responded. The study reveals that factors such as gender, age, educational level,
professional rank and position have considerable effects on the conceptions of institutional
devotion, mobbing, institutional repose and institutional justice.
Keywords: Organizational Justice, Organizational Silence, Mobbing, Organizational
Commitment
1.THEORETICAL BACKGROUND
1.1.Organizational Justice
Originally, the conception of organizational justice is based on “Equity Theory” of Adams in
1965 (Baş and Şentürk, 2011: 33). Organizational justice is whether there is equity or not
comparing what the employees bring in the company according to the contributions the
employees made to the company (time, work, earnings). Organizational Justice is examined
under three headings; distributive justice, procedural justice and personal interaction justice.
(Cohen-Charash and Spector, 2001: 279; St‐Pierre and Holmes, 2010: 1171).
1.2. Organizational Silence
Organizational Silence was proposed by Hirschman in 1970; however, it was first used as a
definition by Morrison and Milliken in 2000 (Erenler, 2010). Organizational silence can be
seen when the employees do not express their views and concerns about the company
(Morrison and Milliken, 2000).
The employee silence, on the other hand, can be defined as not revealing one’s feelings, not
sharing with others and concealing the problems by remaining silent and keeping on working
as if nothing happened. There may be many reasons why the employee prefers to remain
silent. These can be stated as the behavioural habits, consciousness and decision mechanisms
(Blackman and Sadler-Smith, 2009: 571-572). The institutional reasons of the organizational
silence are as follows:

82

Organizational Reasons

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo




















Injustice Culture
Silence Climate
Organizational Culture
Managerial Reasons
Negative Feedback Fears of Managers
Prejudices towards Work and Worker
Character of the Manager
Homogeneity of the Management Team
Individual Reasons
Lack of Confidence
Considering Talking Risky
Fear of Isolation
Past Experiences
Fear for Damaging the Relations
Character and Personality
National and Cultural reasons
Cultural Structure and Norms
Power Distance

1.3. Mobbing
Latin origin word, mobbing means “psychological violence, disturbance and harassment”.
The term mobbing was first suggested by Lorenz in 1960, a scientist who was observing
animal behaviours (Davenport et. al., 2003: 3). In the beginning of 1980s, Leymann
determined that these kind of outrageous and negative behaviours were taking place in
workplaces. Although Leyman met this behaviour style in 1980s, the studies indicate that this
behaviour goes far beyond (Leymann, 1996: 166). In 1983, in Norway, the mobbing that 3
teenagers were subject to ended with the suicides of these three teenagers. Hereupon, a
broadened investigation was carried out by the Ministry of Education and violence and
situations of the victims were revealed. Programs in the USA, England and Germany, in the
1990s, started to be applied for protecting the kids and the youth (Olweus, 1993). However,
the first study in Turkey about mobbing was conducted in 2003 (Yavuz, 2007: 7).
World Health Organization (WHO) defines mobbing as, attitudes and behaviours that damage
physical, psychological and moral development of the individuals or groups by using power
against them (Akgeyik vd., 2009: 98). The disturbing behaviours of mobbing that even ends
in the resignation of the employees have risen a lot recently.

1.4. Organizational Commitment
Organizational Commitment can be said to exist when the employees are willing to stay in
the organization and adopt the beliefs of the company as their own and dedicate their work in
accordance with company’s interests (Becker, 1960: 32).

83

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

The factors effecting the organizational commitment are studied under four subtitles; factors
concerning work and duty, working place and working conditions, organizational structure
and demographic factors (Topaloğlu et. al., 2008: 953).
Approaches of organizational commitment can be gathered under three titles; attitudinal
commitment, behavioural commitment and normative commitment (Kitapçı, 2006:75).
2. METHODOLOGY
2.1. The Aim of the Study
This study aims to introduce whether the perceptions of organizational justice, organizational
silence, mobbing and organizational commitment of the hotel employees differ in terms of
demographic variables or not. In this respect, the differences in the perceptions of
organizational justice, organizational silence, mobbing and organizational commitment of the
hotel employees were examined regarding their age, gender, educational background and
work experience.
2.2. Sampling
The universe of the study is the 5 star hotel employees in the city of Antalya. Due to the time
and financial difficulties experienced in reaching the universe, random sampling was used. In
this context, the sampling of this study is 229 employees of a 5 star hotel in Antalya. The
questionnaire was distributed to 229 people and all was responded. No invalid questionnaire
was determined while analyzing the data.
2.3. Data Collection
Questionnaires were used as a means of data collection. Questionnaire was composed of 5
main parts. In the first part, Personal Information Form; in the second part, Organizational
Commitment Scale; in the third part Mobbing Scale; in the fourth part Organizational Silence
Scale; in the fifth part Organizational Justice Scale was used.
2.3.1. Personal Information Form
Questions like gender, age, educational background, work experience, salary, position and
weekly working hours were in the form in order to determine the demographics of the hotel
employees.
2.3.2. Organizational Commitment Scale
The Organizational Commitment Scale developed by Meyer and Allen (1991) was used. The
scale had 19 items and prepared in accordance with 5 points Likert Scale ( 1= Absolutely
disagree, 5= Absolutely agree). Since the 3rd, 4th, 6th and 13 the items of the scale include
negative statements, they were coded with reverse coding method. Thus, it was stated that the
higher the score from the scale is, the more the commitment of the employee has. The
84

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

reliability of the scale was high in many studies in which it was used. For this study, the
reliability of the scale was determined as 0, 744 and was highly reliable.
2.3.3. Mobbing (Psychological Violence) Scale
The appropriate questions for this study about mobbing were chosen from the LIPT
(Leymann Inventory of Psychological Terror) , the questionnaire version of which was
developed by Klaus Niedl and were selected from the Negative Action Questionnaire (NAQ)
, the questions of which were developed by Stale Einarsen, Björn Inge Raknes, Stig Berge
Matthiesen and Odd (Mercan, 2007: 120). The Mobbing Scale including 14 items was
examined in accordance with 5 points Likert Scale (1= Absolutely disagree, 5= Absolutely
agree). With a minimum score of 5 and maximum score of 70, the mobbing (being subject to
psychological violence) was said to be increasing when the total score rises. In these studies,
the reliability of the scale (α ) was observed to be considerably high and the reliability and
validity were proved. For this study, the reliability of the scale was observed as 0, 959 and
was found to be highly reliable.
2.3.4. Organizational Silence Scale
The question form designed by Çakıcı ve Çakıcı (2007) was used for preparing the questions
about organizational silence. The scale consisted of 28 questions and was examined in
accordance with 5 points Likert type. ( 1= Absolutely disagree, 5=Absolutely agree). The
most appropriate 13 out of 28 questions were chosen for the study. The minimum score was 5
and the maximum score was 65 and it was stated that the higher the total point was, the more
the organizational silence becomes. Many studies that this scale was used indicated that this
scale was a considerably reliable one. As for this study, the reliability of the scale was
determined as 0,951 and was rather high.
2.3.5. Organizational Justice Scale
While preparing the questions about Organizational Justice, 20 item- Organizational Justice
Scale of Niehoff and Moorman (1993) was used (Yıldırım, 2002). The scale was evaluated in
accordance with 5 points Likert type. ( 1= Absolutely disagree, 5=Absolutely agree). With
the evaluation of each response for each statement, the score of organizational justice was
found. The minimum score was 5 and the maximum score was 100 and it was stated that the
higher the total point was, the more effective the organizational justice applications are.
Many studies in which this scale was used indicated that this scale was a considerably
reliable one. As for this study, the reliability of the scale was determined as 0,956 and was
indicated to be considerably high.
3. Data Analysis
In this study, Independent Samples T Test and ANOVA were used in accordance with the
aim of the study. Data analysis was made using SPSS 17.0 package program. .05 and .01
significance levels are used in the study.

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�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

4. Findings
4.1. Demographics
Demographic profiles of the respondents can be seen in Table 1.
Table 1. Demographics
Variables

Gender

Age

n

%

Female

117

51,1

Male

112

48,9

Total

229

100,0

25-30

32

14,0

31-36

95

41,5

37-42

38

16,6

43 and over

64

27,9

Total

229

100,0

Primary School

31

13,5

High School

51

22,3

Vocational School

26

11,4

Undergraduate

75

32,8

Graduate

46

20,0

Total

229

100,0

2-6 years

41

17,9

7-11 years

117

51,1

12-16 years

71

31,0

Total

229

100,0

1500 TL and less

67

29,2

1501-2000 TL

21

9,2

2001-2500 TL

29

12,7

Education

Work
Experience

Salary

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�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

Position

Weekly
Working Hour

2501-3000 TL

20

8,7

3001-3500 TL

47

20,5

3501 and more

45

19,7

Total

229

100,0

Worker

68

29,7

Assistant

22

9,6

Expert

14

6,1

Middle Level Manager

47

20,5

Senior Manager

78

34,1

Total

229

100,0

41-60 hour

80

34,9

61-80 hour

145

63,3

81 hour and more

4

1,8

Total

229

100,0

As it is seen in Table 1 the ratio of female and male is nearly the same. The dominant age
group is between 31 and 36 (41.5 %). Above half of the respondents are graduated from the
university (52.8%). Most of them have been working for less than 12 years (69%). Majority
of them are in the group of 7 and 11 years as working experience (51%).
Workers (29.7%) and senior managers (34.1%) are two dominant groups and the salaries are
less than 1.500 TL. (29.2%) and more than 3.000 TL.(40.2%). People are working mostly
between 61-80 hours in a week (63.3%).
4.2. Reliability Analysis
Reliability is determined with Cronbach’s Alpha. The reliability results can be seen at Table
2.
Table 2. Reliability Analysis Results
N
87

Cronbach’s
Alpha

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

Organisational Commitment
Mobbing
Organisational Silence
Organisational Justice

18
14
13
10

0,744
0,959
0,951
0,956

It seems that reliability of all the scales is high.

4.3. Normality Tests
The normality tests are done in this part of the study. To test the normality, KolmogorovSmirnov Z test was applied using the total points of the scales. This normality tests were done
to determine which tests were appropriate to examine the hypotheses tests.
Table 3. Results of Normality Tests
KolmogorovSmirnov Z
3,610
4,116
2,405
4,000

Organisational Commitment
Mobbing
Organisational Silence
Organisational Justice

p
0,000
0,000
0,000
0,000

According to the Table 3, total scores of the scales do not seem to fit the normal distribution
(p&lt;0,05). This result leads the researchers to use non-parametric methods to test the
hypotheses.
4.4. Findings According to Gender Differences
Table 4 shows the Mann Whitney U test results of gender differences in organisational
commitment, mobbing, organisational silence, and organisational justice.

Table 4. Findings According to Gender Differences- Mann Whitney U Test Results
Scale
Group
N
Mean Rank U
P
Organisational
Commitment
Mobbing

Organisational Silence

Organisational Justice
88

Female

117

135,53

Male

112

93,55

Female

117

84,35

Male

112

147,02

Female

117

92,71

Male

112

138,29

Female

117

135,71

4150,000

0,000**

2966,000

0,000**

3944,000

0,000**

4129,000

0,000**

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

Male

112

93,37

**

p&lt;0,01

It is seen from the Table 4 that hotel employees’ perception on organisational commitment,
mobbing, organisational silence, and organisational justice differs at 0.01 significant level
between females and males. According to the mean ranks, perception of female employees on
organisational commitment and organisational justice are higher than male employees
whereas for the mobbing and organizational silence, perception of male employees is higher
than females.
4.5. Findings According to Age Differences
To test the differences occur for organisational commitment, mobbing, organisational silence
and organisational justice according to the age, Kruskal Wallis H test was applied. The results
are indicated at Table 5.
Table 5. Findings According to Age Differences- Kruskal Wallis H Test Results
2
Scale
Group
N
Mean Rank
P



Organisational
Commitment

Mobbing

Organisational
Silence

Organisational
Justice

89

25–30

32

106,03

31–36

95

129,22

37–42

38

111,03

43 years and over

64

100,73

25–30

32

142,66

31–36

95

102,95

37–42

38

58,12

43 years and over

64

152,83

25–30

32

133,47

31–36

95

96,41

37–42

38

77,16

43 years and over

64

155,83

25–30

32

90,00

31–36

95

138,93

37–42

38

154,11

8,177

0,042*

58,456

0,000**

47,078

0,000**

62,641

0,000**

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

43 years and over

64

68,77

**
*

p&lt;0,01
p&lt;0,05

According to the age of the hotel employees there are significant differences for all scales.
The significance level is 0.05 for the organisational commitment whereas 0.001 for other
scales.
4.6. Findings According to Differences in Education Level
Table 6 shows the Kruskal Wallis H test results of education differences in organisational
commitment, mobbing, organisational silence, and organisational justice.
Table 6. Findings According to Education Differences- Kruskal Wallis H Test Results
2
Scale
Group
N
Mean Rank
P



Organisational
Commitment

Mobbing

Organisational
Silence

Organisational
Justice
90

Primary School

31

16,00

High School

51

101,88

Vocational School

26

161,88

Undergraduate

75

146,81

Graduate

46

117,89

Primary School

31

183,03

High School

51

154,55

Vocational School

26

125,58

Undergraduate

75

76,84

Graduate

46

81,54

Primary School

31

198,52

High School

51

140,59

Vocational School

26

123,04

Undergraduate

75

78,84

Graduate

46

84,76

Primary School

31

46,16

High School

51

92,43

103,004

0,000**

89,458

0,000**

89,958

0,000**

80,135

0,000**

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

Vocational School

26

83,27

Undergraduate

75

143,52

Graduate

46

157,85

**

p&lt;0,01

According to the education level of the hotel employees there are differences for all scales at
0.01 significance level. It seems that perception of mobbing and organisational silence
increase as the level of education decreases. On the other hand, the organisational justice
perception increases as the level of education increases.
4.7. Findings According to Differences in Work Experience
Table 7 shows the Kruskal Wallis H test results of differences of work experience of
employees for organisational commitment, mobbing, organisational silence, and
organisational justice
Table 7. Findings According to Work Experience- Kruskal Wallis H Test Results
N

Mean Rank

2

P

Organizational 2–6 years

41

55,29

42,881

0,000**

Commitment

7–11 years

117

123,05

12–16 years

71

136,21

2–6 years

41

151,68

31,221

0,000**

7–11 years

117

92,21

12–16 years

71

131,38

Organizational 2–6 years

41

165,59

36,444

0,000**

Silence

7–11 years

117

94,00

12–16 years

71

120,39

Organizational 2–6 years

41

88,29

27,834

0,000**

Justice

7–11 years

117

137,29

12–16 years

71

93,68

Scale

Mobbing

**

p&lt;0,01

91

Group

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

According to the work experience of the hotel employees the difference at the significance
level is 0.01 for the organisational commitment, mobbing, organizational silence and
organizational justice.
4.8. Findings According to Differences in Positions
Table 8 shows the Kruskal Wallis H test results of differences in position for organisational
commitment, mobbing, organisational silence, and organisational justice.
Table 8. Findings According to Position- Kruskal Wallis H Test Results
Scale
Group
N
Mean

2

P

159,880

0,000**

152,276

0,000**

170,593

0,000**

142,661

0,000**

Rank
Organizational

Assistant

22

109,68

Commitment

Middle Level Manager

47

179,47

Senior Manager

78

125,58

Expert

14

206,50

Worker

68

41,19

Assistant

22

160,32

Middle Level Manager

47

67,55

Senior Manager

78

77,91

Expert

14

58,50

Worker

68

187,31

Organizational

Assistant

22

131,86

Silence

Middle Level Manager

47

81,72

Senior Manager

78

80,37

Expert

14

7,50

Worker

68

194,40

Organizational

Assistant

22

84,50

Justice

Middle Level Manager

47

114,40

Senior Manager

78

166,08

Expert

14

198,50

Worker

68

49,50

Mobbing

92

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo
**

p&lt;0,01

According to the work positions of the hotel employees, the difference at the significance
level is 0.01 for the organisational commitment, mobbing, organizational silence and
organizational justice.
5. DISCUSSION
In this study, it was determined that the woman employees’ perception of organizational
commitment and organizational justice is higher than that of the men whereas the men
employees’ perception of organizational silence is higher than that of the women.
As for the age, while the organizational commitment of 31-36 age groups is the highest, the
employees’ commitment at the age of 43 and over is the lowest. The age group 43 and over
was subject to mobbing at the highest level and 25-30 ages followed that and 37-42 age group
were subject to the mobbing the least. Moreover, while organizational silence of the 43 and
over age group is the highest, the organizational silence of 37-42 is the lowest. The
organizational justice perception of the age group 37-42 was determined to be the highest.
The organizational commitment of the employees who are graduates of primary school is the
lowest and vocational school graduates’ perception is the highest. The primary school
graduates were observed to be subject to mobbing more often than the others. Generally, it
can be stated that the higher the graduate degree is, the lower the employees are subject to
mobbing. It was also observed that the organizational silence of primary school graduates is
higher than that of the others. As the education level increases, the perception of
organizational silence decreases. Besides, as the education level increases, the perception of
organizational justice increases in parallel.
In general, it was determined that as the working year increases, the organizational
commitment increases, too. While the mobbing rate is the highest among the employees
having a work experience of 2-6 years; it is the lowest among 7-11 years. The organizational
silence of the employees who worked for 2-6 years is the highest and 7-11 years is the lowest.
The organizational justice perception of the employees with 2-6 years of working experience
is the lowest and 7-11 years of working experience is the highest.
As for the positions, the workers organizational commitment is the lowest and that of the
experts is the highest. The mobbing rate among the workers is the highest whereas it the
lowest among the experts. The organizational silence of the workers is the highest and that of
the experts is the lowest. The perception of organizational justice of the experts is the highest
while that of the workers is the lowest.
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Konferansları Dergisi, 56, 91-150.

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(Çev.: Osman Cem Önertoy), Sistem Yayıncılık, İstanbul.
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İlişkisi: Turizm Sektöründe Bir Alan Araştırması. Yayınlanmış Doktora Tezi, Hacettepe
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Olweus, D. (1993). Bullying at School What We Know and What We Can Do, Oxfort,
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94

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                <text>This study analyses the conceptions of organizational justice, organizational silence,  mobbing, organizational commitment in terms of demographic variables in hotel  management. Field work is carried out in the 5-star hotels that are active during 12 months in  the Manavgat region of Antalya (Turkey). The study is supported by 229 hotel personnel and  all responded. The study reveals that factors such as gender, age, educational level,  professional rank and position have considerable effects on the conceptions of institutional  devotion, mobbing, institutional repose and institutional justice.  Keywords: Organizational Justice, Organizational Silence, Mobbing, Organizational  Commitment</text>
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                    <text>Journal of Natural Sciences and Engineering, Vol. 2, (2020)
DOI number: 10.14706/JONSAE2020217

Analysis of Transient and Voltage Stability of an 11-Busbar Testing System

Alma Halilović1, Mirza Šarić1
1

International Burch University, Sarajevo, Bosnia and Herzegovina
alma.halilovic@stu.ibu.edu.ba
mirza.saric@ibu.edu.ba

Abstract – A comprehensive treatment from the physical and mathematical perspective supply
modelling, analysis, control and covers a range of topics including modelling, computation of load flow
in the transmission grid, stability analysis of the transient state. It is widely accepted that transient
stability is an important aspect in designing and upgrading electric power system. In utility planning,
transient stability is studied by numerical simulation. It involves the study of the power system
following a major disturbance. In order to study Electric Power System transient stability, the models
to describe their components should be defined. The components are defined using the classical model,
which is valid to time periods up to 2 seconds. This project contains 11 busbars, 1 synchronous
generator, 3 loads and 8 transformers. This research is done in DIgSILENT PowerFactory software
for network modeling and simulation by using Stability Analysis Functions (RMS) advanced feature.
In this paper we are analyses the maximum rated power of distributed generation (DG) considering
only the terms of voltage limit constraints, the N-1 operational criterion analysis and three-phase
symmetrical fault analysis for N-1 criterion is examined.
Keywords - high load, n-1 criterion, synchronous generator, transient stability analysis

1.

Introduction

Stability in Power Systems is one of the importances of a system that had increased. It is the most widely
used from power blackouts. Today, usage of power systems interconnection had increased using of new
technologies and controls, and the increased its usage in highly demanding situations. In order to maximize
the system stability research on power system stability should be carried out. In order to design the perfect
system to solve this problem a detailed study of the design should be performed. In the last years [1], due to
the spread of electric generation facilities and economic factors, Electric Power Systems operate more closely
to their limits. Thus, more than before, it is of crucial importance the existence of methods to assess the
system stability. In [2] there are two kinds of stability problems: voltage stability and transient stability. This
paper addresses the transient stability.
Transient stability analysis of a power system is concerned with the system’s ability to remain in
synchronism following a disturbance. Following a large disturbance, the synchronous alternator the machine
power (load) angle changes due to sudden acceleration of the rotor shaft. The objective of the transient
stability study is to ascertain whether the load angle returns to a steady value following the clearance of the

�Journal of Natural Sciences and Engineering, Vol. 2, (2020)
DOI number: 10.14706/JONSAE2020217
disturbance. The loss of synchronism develops in a very few seconds after the disturbance inception, among
the phenomena transient stability is the fastest to develop. These challenging aspects motivate our choice to
mainly concentrate on transient stability. The conventional transient stability measure of the system
robustness to withstand a large disturbance is its corresponding critical clearing time (CCT). This is the
maximum time duration that the disturbance may act without the system losing its capability to recover a
steady-state operation. Another transient stability measure of great practical importance is the power
(generation or transfer) limit. It is defined as the largest power sustainable without loss of synchronism, given
the occurrence of a large disturbance and it’s clearing scenario. In [4], note that the measures imply
consideration of three distinct phases: the pre-fault, the during-fault, and the post-fault one. In [5] faults need
to be cleared within critical clearing time and after that system need to be able to regain stability. Some of the
most important parameters influencing stability are fault clearance time, fault location, and type of the fault.

2.

Literature Review

Mania Pavella [3] identified three classes of approaches – Decision Tree, KNN and neural network - to
transient stability and analyzed which can meet most stringent requirements of transient stability. It is found
that stability could be achieved with the appropriate combinations of numerical, direct, and automatic
learning techniques.

Mirza Saric and Irfan Penava [5] in their research discussed theoretical background of induction generator, its
simulation model, as well as dynamic response analysis procedure for a wind farm connected to real network.
Thought their research they showed the importance of transient stability in case of integration of large
renewable sources to the network. In terms of rotor angle, frequency and voltage stability issues the observed
case of wind farm integration was not appropriate to connect to the network with induction generator as the
rotor speed was too large, with sharp reduction of reactive power as voltage and active power equal to zero
for period that are too long for system to operate in stable state.

Innocent Davidson and Immanuel Mbangula [6] examined and analyzed the fault that appeared on the 330kV
transmission line between Omburu sub-station and Ruacana power station where the blackout happened for 6
hours. The goal of this research was to investigate what fault occurred, what is the cause and solutions to
prevent such fault occur again. The results from DIgSILENT PowerFactory are compared with data obtained
from NamPower records and it is found that it was the single phase to ground fault.

Ioanna Xyngi, Anton Ishchenko, Marjan Popov, and Lou van der Sluis [7] in their research described the
transient stability analysis of a 10-kV distribution network with wind generators, microturbines, and CHP
plants modeled in Matlab/Simulink and investigated faults that are simulated on various locations. They
showed that in the network with distributed generators (DGs) the protection settings must be adjusted
accordingly in order to have stable system as the undervoltage protection should be different for different
DGs.

�Journal of Natural Sciences and Engineering, Vol. 2, (2020)
DOI number: 10.14706/JONSAE2020217
Diaz-Alzate, Candelo-Becerra and Villa Sierra [8] investigated and found a new way of managing and
controlling transient stability based on relative angles. They showed how predefined thresholds of relative
angles which they attained by offline simulations and the relative angles attained during the online operation
with PMUs are useful in the process of monitoring as well as predicting transient stability under real-time
operation. They performed analysis on New England with 39 busbars and IEEE with 118 busbars networks
with different contingencies and control actions that are applied at predicted time. The relative angle and the
predefined thresholds of the relative angle helped in monitoring and predicting of the systems instability with
enough time to respond to oscillations that appeared in the system.

3.

Methodology

In this part we will show 3 different steps of methodology. In first step we will search and show what is the
maximum power that satisfies standards of synchronous generator while checking the voltage profile. In the
second step we will do N-1 operational criterion analysis for 6 different cases in this grid and found the new
maximum power that satisfies the network. In the last step we will do three phase symmetrical fault analysis
for N-1 criterion, with 4 different cases in it.

(a) In the first part of the project the maximum rated power of a generator at BB13 (DG), considering only
the voltage limit constraints is found, and then the three-phase symmetrical fault analysis is performed for the
value of maximum power. We investigate fault duration period of 0.02 seconds. After the RMS simulation is
done, voltage development, rotor angle, active and reactive powers are plotted for the further analysis.

b) In the second step the n-1 criterion in terms of voltage profile development, as well as line and transformer
loading, for 6 different cases for high load scenario, with maximum DG power was investigated. An
operational criterion N-1 can be applied to the existing network, if there may be planned or unplanned
congestion that may exist at a certain moment. If the criterion is satisfied, that means the system will be able
to support a predefined contingency, operating after that, with a minimum performance. The N-1 criterion
requires that the system can be able to tolerate the outage of any one component without disruption and does
not concern itself with the probability of an outage. If an outage is highly unlikely, the criterion is still
generally applied because system failure due to a lost component is unacceptable. The criterion is generally
considered as the need to balance generation and load. For modeling network for 6 different scenarios, 6 lines
from which the network is consisted are modeled with the following event that placed lines one by one out of
service. The voltage on the critical busbar – point of coupling - was monitored along the way, as well as the
voltage in the entire system, with the line and transformer loading, making sure that the voltage or line and
transformer loading does not exceed the permitted limit specified by the standard EN 50160 for delivered
power quality. Minimum upper limit for the voltage, as denoted in the EN 50160 standard, is 0.9 p.u., while
maximum upper limit for the voltage is 1.1 p.u. Regarding the line and transformer loading the constraint
limits determined by the standard EN 50160 is that it does not exceeds loading of 100 %. In such way the n-1
criterion is investigated and the maximum power for which the system is in the stable mode operation is
found for each of the different scenarios when one by one line were out of service. For different events that

�Journal of Natural Sciences and Engineering, Vol. 2, (2020)
DOI number: 10.14706/JONSAE2020217
placed different line out of service, the system will be stable for different maximum power produced from
generator.

c) In the next part of the research the three-phase symmetrical fault is simulated and the rotor angle, active
power, reactive power and voltage development for the following cases, for high load conditions and
maximum DG power is to be reported in the results and discussion part of this research project. Three-phase
symmetrical fault is simulated in the DIgSILENT PowerFactory software for network modeling and
simulation, one second before, during and 5 seconds following the fault on 6 different lines for each of the
case scenario. This research is done in DIgSILENT PowerFactory software for network modeling and
simulation by using Stability Analysis Functions (RMS) advanced feature. First, the maximum power
generation from synchronous generator is found by using the power flow option in the program where all
voltage on all busbars, as well as line and transformer loading in the network, is checked so to satisfy EN
50160 standard limits. Next, in order to satisfy limits, set by EN 50160 standards in terms of voltage profile,
line and transformer loading when 6 lines of which the system is consisted are modeled with an event that
placed line one by one out of service. In such way, by using the power flow analysis function when lines are
out of service the n-1 criterion is investigated. For the third part of the research, where three-phase
symmetrical faults are simulated on each of the 6 lines that were investigated. The duration of the fault is for
the analysis of the 4 case scenarios set on lines to be 0.02, 0.05, 0.5 and 5 seconds and then rotor angle, active
power, reactive power and voltage development for the following cases, for high load conditions and
maximum DG power are plotted in the graphs, and in such way the behavior of the system could be tracked.

d) In the last part of this project the power factor is changed when line 2 is followed with an event that placed
it out of service, thus when investigating the N-1 criterion. Values of power factor that are taken into
consideration are 0.8, 0.9 and 1, both capacitive and inductive while the voltage development is analyzed and
new maximum power of generator is determined in order to satisfy EN 50160 standard for voltage variation
in the network for new values of power factor.

4.

Results and Discussion

A. Maximum Power from Generator in Terms of Voltage Profile

In the first part the maximum voltage in the network is found by changing the power generated by the
synchronous generator while checking the voltage profile of the network in order that voltage does not
increase beyond allowed limits. In the Table III. main results of power flow in terms of voltage magnitude
and angle at the busbar BB11 which is the point of coupling, are shown when network operates with no any
faults occurring in the system. Maximum power generated from synchronous generator that satisfy the
voltage limits set by EN 50160 standard is found to be 286 MW, while the maximum power that satisfy all
criterions from the standard – voltage, line and transformer loading – is found to be 104 MW.

�Journal of Natural Sciences and Engineering, Vol. 2, (2020)
DOI number: 10.14706/JONSAE2020217

Fig. 1. Network Model from DIgSILENT PowerFactory software

The power stability analysis of the given network is done in terms of three-phase symmetrical fault analysis
for the maximum power which satisfies the allowed voltage limits and equals to 286 MW. The three cases
are investigated where the duration of the fault is set to be 0.02 seconds in fist case, 0.05 seconds in second
case and 0.2 seconds in third case. The results obtained when duration of fault is taken to be 0.02, which is
expected to show the best results due to lowest fault duration, are shown in Fig.1. In the Fig 1. where the
graphs of voltage of the busbar which is the point of coupling, angle of rotor of the synchronous generator, as
well as active and reactive power of the synchronous generator are plotted. It can be seen from the graphs
that for the maximum power that satisfy the EN 50160 standard only in terms of voltage profile, the system is
unstable even for the very small periods of fault duration and it shows that for this high power of generator
the network quite inadequate to operate.

B. N-1 Operational Criterion Analysis

Summary of results obtained when different lines in the network placed out of service are presented in the
Table I. and dynamic response of voltage profile in Fig.2., as well as rotor angle in Fig.3. It can be observed
which line is the most critical and which is maximum power for such line. The maximum power that satisfies
the n-1 criterion for the entire network is found to be 93 MW, since it satisfys the n-1 criterion for the most
critical line, which is little bit lower than the maximum power that satisfys the EN 50160 standard for
delivered power quality when all lines are in service that is found to be 104 MW. The maximum power for
line 1 and line 2 is 93 MW, thus, this value of generated power is compared with maximum power of all
other lines in the system, while the voltage magnitude, as well as angle, does not change significantly. In the
Table II. the line and transformer loading is compared for same lines for their maximum power and value of
93 MW, and as it can be seen, there is approximately more that 10% of difference in line loading and around
4% in transformer loading. From the results obtained it can be concluded that the most realiable solution is to
consider value 93 MW as maximum power that satisfy N-1 criterion for entire network.

�Journal of Natural Sciences and Engineering, Vol. 2, (2020)
DOI number: 10.14706/JONSAE2020217
Table 1. Voltage developments for maximum power for each line in the network determined by N-1 criterion
Out of service
(BB11)
Line 1 93 MW
Line 2 93 MW
Line 3 93 MW
Line 3 105 MW
Line 4 93 MW
Line 4 105 MW
Line 5 93 MW
Line 5 100 MW
Line 6 93 MW
Line 6 105 MW

UI, Magnitude
MV
67,81801
67,1283
67,4659
68,03866
67,39707
67,94841
65,03935
65,13477
67,48871
68,16291

u, Magnitude
p.u.
1,027546
1,017095
1,022211
1,030889
1,021168
1,029521
0,985445
0,98689
1,022556
1,032771

U, Angle deg
6,905885
6,473696
6,748108
8,197442
6,682203
8,111645
8,237019
9,947232
5,909104
7,01058

Table 2. Line and transformer loading for N-1 criterion in %
N-1 criteria
(BB11)
Line 1
Line 2
Line 3
Line 4
Line 5
Line 6

Power

Loading [%]
line 2/1

93 MW
93 MW
93 MW
105 MW
93 MW
105 MW
93 MW
100 MW
93 MW
105 MW

97,9854
99,39992
87,84784
99,58101
87,93902
99,71524
91,17996
98,65325
87,81764
99,39667

Loading [%]
Two-winding
transformer (5)
93,85382
96,90187
81,66314
84,96854
81,74933
85,08491
84,81535
87,13317
81,63461
84,80878

Fig. 2. Dynamic response for 0.02 s fault duration on lines – Voltage

Fig. 3. Dynamic response for 0.02 s fault duration on lines – Rotor Angle

�Journal of Natural Sciences and Engineering, Vol. 2, (2020)
DOI number: 10.14706/JONSAE2020217
C. Three Phase Symmetrical Fault Analysis for N-1 Criterion

Since it has been shown that the system is unstable for the maximum power that satisfy EN 50160 standard in
term of voltage variation, the three-phase symmetrical fault analysis is done after the N-1 criterion is satisfied
for the observed network. The maximum power on the most critical line is previously found to be 93 MW by
using the N-1 criterion, and in this part, this is the power for which the system is analyzed. The four cases are
examined where the duration of the fault is set to be 0.02 seconds in the first, 0.05 seconds in the second, 0.5
seconds in the third and 5 seconds in the fourth case. Since the line 2 is shown to be most critical in the
network after the N-1 criterion analysis done for this case, the result for this line are shown in the graph
plotted after the RMS simulation done. In the Fig. 4. the dynamic response for 0.02 seconds fault duration on
line 2 in terms of voltage profile is shown. As it can be seen from the graph, when the fault occurs in the
system on the line 2, there is voltage drop at the time of fault occurrence and as the duration of the fault is
0.02 seconds, the system returns to be in the balance eventually. In the Fig. 5. there is rotor angle of
synchronous generator, active and reactive power presented. As it can be observed from the figures, the
system is for the 0.02 seconds fault duration stable and the network for power of 93 MW generated from
synchronous generator is adequate and secure for operation as the system after some period reaches
equilibrium state.

The dynamic response in terms of voltage profile is same as for 0.02 s which is shown is Fig.3., while in Fig.
6. dynamic response of rotor angle of synchronous generator, active as well as reactive power is shown when
duration of fault is taken to be 0.05 s for the three-phase symmetrical fault simulation. As it can be seen from
Fig. 5. when the fault occurs in the system on the any line, there is voltage drop as the fault occurs on the
line, after which, for all lines except line 1, system is stable and able to reach new equilibrium. Voltage
dynamic response is same as in Fig.3 when the fault occurs in the system on line 1. There is the voltage drop
where voltage drops to approximately zero for longer period than it was case on all other lines, and it will
oscillate in the range from value slightly higher than 0 p.u. to approximately 0.35 p.u., with no signs that it
will eventually come to the state of balance. However, observing the dynamic response of rotor angle, active
and reactive power for the line 1 from Fig.7. for 0.05 s fault duration, the system is unstable to adequately
operate since it is unable to attain equilibrium state again.

In the Fig. 8. and Fig. 9. after the RMS simulation is done, the results obtained show that in terms of voltage
development seen from the Fig. 8., at the time of fault occurrence there appears the voltage drop where the
system goes back to the balanced state eventually. In the Fig. 9. the system response of rotor angle of
synchronous generator, active and reactive power show that the system for the 0.5 seconds fault duration is
stable and the network for power of 93 MW generated from synchronous generator is adequate and secure for
operation in case for all analyzed lines except for line 2. Considering case when fault simulated on line 2 for
0.5 s, the dynamic response of voltage development, rotor angle, active and reactive power is similar as
response in Fig. 8. while voltage dynamic response is shown in Fig. 10. There is a major voltage drop in the
system which is the consequence of the fault that occurred on the line 2. The voltage, after it drops to value
slightly higher than zero, is oscillating from that value to approximately 0.35 p.u. Since, also, all other

�Journal of Natural Sciences and Engineering, Vol. 2, (2020)
DOI number: 10.14706/JONSAE2020217
parameters continued to oscillate equally for all 10 seconds and t will not came back to the balanced state,
thus, the system is denoted as unstable in terms of all parameters examined.

Fig. 4. Dynamic response for 0.02 s fault duration on line 2 – Voltage

Fig. 5. Dynamic response for 0.02 s fault duration on line 2 – Rotor Angle (blue), Active (purple) and
Reactive Power (green)

Fig. 6. Dynamic response for 0.05 s fault duration on lines – Rotor Angle (blue), Active (purple) and Reactive

Power (green)
In the Fig. 11. the results obtained from the three-phase symmetrical fault analysis when duration of fault is
taken to be 5 seconds occurring on the line 2 is shown in terms of voltage profile and in Fig. 12. rotor angle
response is shown. Since the duration of the fault on lines is taken to be 5 seconds, which represents too long
period for a fault, it can be observed that there is the breakdown of the system in terms of rotor angle where
the dynamic response is infinitely oscillating where the speed of the rotation is increasing causing system to

�Journal of Natural Sciences and Engineering, Vol. 2, (2020)
DOI number: 10.14706/JONSAE2020217
be out of balance. There is with the voltage drop at the time the fault occurs there is rise in the angle of rotor
which starts to excessively rotate, and drop in active power to the respect of reactive power rise. At the time
there is fault on the line 2 it can be observed that all analyzed parameters are oscillating in the smaller range,
while at approximately 6th second, when the duration of the fault is over, there are greater oscillations where
the system is unable to reach the equilibrium state and, instead, and reaches the state of complete breakdown.

Fig. 7. Dynamic response for 0.05 s fault duration on line 1 – Rotor Angle (blue), Active (purple) and
Reactive Power (green)

Fig. 8. Dynamic response for 0.5 s fault duration on lines – Voltage

Fig. 9. Dynamic response for 0.5 s fault duration on lines – Rotor Angle (blue), Active (purple) and Reactive
Power (green)

�Journal of Natural Sciences and Engineering, Vol. 2, (2020)
DOI number: 10.14706/JONSAE2020217

Fig. 10. Dynamic response for 0.5 s fault duration on line 2 –Voltage

Fig. 11. Dynamic response for 5 s fault duration on lines – Voltage

Fig. 12. Dynamic response for 5 s fault duration on lines – Rotor Angle

D. Voltage Control by Power Factor Correction for N-1 Criterion
In the Table III. The results of voltage development on the BB11 busbar are presented when the power factor
of the synchronous generator is varied. As the generator is operated under different power factor, there is a
change in the active and reactive power production in order to maintain voltage within limits set by EN

�Journal of Natural Sciences and Engineering, Vol. 2, (2020)
DOI number: 10.14706/JONSAE2020217
50160 standards. The results obtained show how the voltage is regulated by power factor correction as the in
the case of 0.8 capacitive power factor voltage magnitude for 93 MW falls below allowed limits, and new
maximum power is determined to be 45 MW. As in the case of 0.8 inductive power factor the voltage goes
beyond upper allowed limit in case when power production of 93 MW, and the new maximum power for
stable operation is found to be 74 MW. In cases when power factor is 0.9 in both capacitive and inductive
mode, the voltage on the critical busbar, as well in the entire network, stays within allowed limits and does
not change significantly for both power of 93 MW and new found power. It can be then concluded that if the
generator operates under power factor of 0.8 in both modes, there is less active power produced, while if it
operates under power factor of 0.9 in both modes, as well as under power factor of 1, the maximum power of
93 MW previously determined satisfy N-1 criterion and offers stable and secure network operation.
Considering results obtained and presented in Table IV., in terms of line and transformer loading, for power
of 93 MW any power factor in either capacitive or inductive mode less than unity, the power of 93 MW will
distort the network operation and stability. Thus, it can be concluded that considering only voltage
constraints the system will be stable for power factor of 0.9 capacitive and inductive, while when line and
transformer loading taken into consideration, there is all cases when power factor less than 1 new maximum
power for unstable and unsecure network operation.

Table 3. Voltage developments for different power factor
Power factor BB11
Line 2 0.8 (45 MW)
Line 2 0.8 (83 MW)
Line 2 0.8 (74 MW)
Line 2 0.8 (93MW)
Line 2 0.9 (73MW)
Line 2 0.9 (93MW)
Line 2 0.9 (89MW)
Line 2 0.9 (93MW)
Line 2 1 (93MW)

CAP
CAP
IND
IND
CAP
CAP
IND
IND
IND

UI,
Magnitude
MV
59,59856
55,44239
72,79612
75,16263
60,93922
60,2638
72,12859
72,52091
67,06188

u, Magnitude
p.u.

U, Angle deg

0,903006
0,840036
1,102971
1,138828
0,923322
0,913088
1,092857
1,098802
1,016089

3,5407772
13,12576
1,038122
2,164138
7,032856
10,3019
3,275636
3,567566
6,509941

Table 4. Line and transformer loading for different power factor
Power Factor
CAP
CAP
IND
IND
CAP
CAP
IND
IND
IND

4.

Line 2 0.8
Line 2 0.8
Line 2 0.8
Line 2 0.8
Line 2 0.9
Line 2 0.9
Line 2 0.9
Line 2 0.9
Line 2 1

Power
45MW
93MW
74MW
93MW
73MW
93MW
89MW
93MW
93MW

Loading [%]
line 2/1
40,80236
167,4764
92,47962
116,5894
98,69827
131,5861
99,38897
104,098
99,53208

Loading [%] Twowinding transformer
74,93822
123,1931
87,84803
98,82892
93,07358
109,3657
93,99311
96,17869
96,96105

Conclusion

Voltage stability is the main problem concerning utilities due to the continuous growth and deregulation. In
this paper, the network with 11 busbars is examined for a transient stability. Transient stability studies deal

�Journal of Natural Sciences and Engineering, Vol. 2, (2020)
DOI number: 10.14706/JONSAE2020217
with the effects of large and sudden disturbances that occurs within the network such as it is a fault, the
sudden outage of a line or the sudden removal or application of load. It is very important to do the transient
stability analysis of a system in order to ensure that the system can handle the transient condition which is
followed by a major disturbance. Transient stability and voltage instability analysis done in this research for
the network with high load conditions shows that for a smaller period of fault duration, the system can be
denoted as stable, while in case when the fault duration is somewhat higher than 0.02 seconds, the system is
unstable and not secure in operation being unable to attain the equilibrium state and synchronism considering
all parameters analyzed – voltage development, rotor angle speed, active and reactive power. In cases when
fault duration greater than 0.02 seconds, there is breakdown state appearing in the network after the fault
where the rotor speed is increasing, thus, causing system to go unstable and out of synchronism. Also, during
the fault, there is voltage drop, active power drop and reactive power rise, after which there is an oscillation
which cannot reach equilibrium. When fault duration increased to 0.05 or 0.5 seconds, the system is unstable
only when fault simulated on one line, while when fault duration is increased to 5 seconds, then for every line
examined and analyzed for three-phase symmetrical fault, the system is unstable.

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Mania P. (1997) Power System Stability and Control Comparative Analysis. IFAC Control of
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Lau, Mark A. and Kuruganty, Sastry P. (2010) "A Spreadsheet Illustration of the Transient Stability
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Diaz-Alzate, A. F., Candelo-Becerra, J. E., &amp; Villa Sierra, J. F. (2019). Transient Stability
Prediction

for Real-Time

Operation by

Thresholds. Energies, 12(5), 838.

Monitoring

the

Relative

Angle

with

Predefined

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                <text>The aim of this paper is to determine conceptual and linguistic possibilities for transposition of Turkish words into English and their equivalents in Bosnian language in the novel “The Bridge over the Drina” by Ivo Andtic.  The starting hypothesis of this research is that the t transition can be successfully achieved to a great extent; however there are small number of cases where the translation is not possible. In order to check the translatability hypotheses, in this paper, I shall apply the method of direct contrasting of conceptual – linguistic translations and original. Contrasting (comparing) will always be performed in particular plane: syntax (grammar), semantic, and pragmatic. Every example from the original shall be followed by translated equivalent. As I stated before, the starting hypothesis of this research is that the transition can be successfully achieved to a great success, but the small possibility of untranslatability still exists. Professor Ranko Bugarski, in one of his books, quotes Edward Sapir: “The theory of linguistic relativity emerges from the sense that, over countless generation, expressive means of every community accumulated different traditional values, believes, and ways of interpreting the surrounding world. Therefore, this repository of spiritual and cultural life is considered as something that imposes certain inherited philosophy of life that is firmly rooted in the language. It must be noted that here we are not discussing well known connections between language and culture in broader sense which is reflected in lexicon of particular communities and their immediate environment... However, the hypothesis of linguistic relativity postulates deeper than the relation between language and culture illustrated in the lexicon: it argues that there is a connection between language and thought which is primarily being manifested in grammar.”</text>
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                    <text>3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

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http://yaklasim.iibf.gazi.edu.tr/ciltler/8/27/8.pdf

Analysis of Turkey’s Sustainable Development Performance at Last Decade by
Applying Green Economy Indicators
Yusuf Akan, İlyas Okumuş
University of Gaziantep, Gaziantep, Turkey
E-mails:iokumus@gantep.edu.tr, yusufakan@gantep.edu.tr
Abstract
In recent years, sustainable development has become a worldwide discourse, driven by
international treaties global environmental organizations and bodies such as European Union,
OECD. Sustainable development is a concept to be analyzed aspects of economic, social,
environmental and institutional. With the advents of sustainable development, green
economic development has become one of the most important economic issues. Countries
which target economic, social and institutional development should not neglect
environmental development. Development of green economy is the best way of slowing the
negative ecological and environmental impact. Developing countries neglect the protection of
the natural environment in the process of rapid industrialization. As a result of this situation,
natural resources rapidly run out and environmental quality begins to deteriorate. These
negative results return a significant cost to society. In this study, Turkey economy which has
averagely 5.5% economic growth in the last 10 years will be analyzed in terms of green
economy indicators. Turkey is a highly suitable ecological condition for crop production,
animal husbandry, fisheries and forestry activities because of its geographical position. The
basic components of ecological conditions are climate, highly variable the shape of the earth,
434

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

water, can be made large agricultural land, forest and meadow and pasture, as well as Turkey
has also other natural resources. It is known as source of metals and solar and winds are ones
of the most energy resources for Turkey. Turkey which one of the fastest growing economies
in recent years can be analyzed in terms of some data how efficient uses natural resources. In
this study, Turkey economy will be analyzed in terms of ecological footprint index and which
sources energy produced. In 2007, ecological footprint index is 2.7 global hectares and in
2002 it was 2.0. Turkey has increasing ecological deficit day by day. Ecological deficit is 1.4
global hectares in 2007. In 2000-2010, energy use per capita has increased parallel to
economic growth. According to energy data, Turkey foreign energy dependency has
increased in last decade. In addition, share of renewable sources in total electricity production
hasn’t changed significantly. The foregoing findings indicate that Turkey currently belongs to
an economic development pattern based on high resource consumption. The economic
development is mainly established on the exploitation and utilization of nonrenewable
resources. Therefore, Turkey should change the development pattern, regulate the industrial
structure, promote the utilization rate of resources, develop green pollution-free products, and
enhance the sustainable development of ecological economic system.
1.INTRODUCTION
Last decade performance of Turkish economy attracts everyone`s attention. If we told more
tangible words, both economic growth figures and the duration of the overcoming crisis are
remarkable progress. In the last decade, Turkey`s economy has grown averagely 5.5%. While
it was achieving this economic growth, environmental issue which is one of the concepts of
sustainable development has been neglected. Sustainable development constitutes a very
important place in Turkey's National Environmental Action Plan and Eighth Five-Year
Development Plan. Despite this situation, it is discussed that the shortcomings of these two
documents and not yet fully tangible success achieved. Turkey has discussed “development
or environment?” vicious cycle issue for many years.
In recent years, Turkey has been living the process of rapid industrialization and
urbanization. However, pressures on the environment of these situations are increasing day
by day. For example; a fast rate of urbanization in Turkey and spreading out of the city`s
natural boundaries, like demographic trends in the world, bring a heavy burden on
ecosystems across the country. This situation raises two important problems. Firstly, because
of increasing demands such as food, energy and water, resources of the city are not sufficient.
In addition, due to growing consumption, waste collection and pollution abatement systems
of the city are also forced. This is a major burden to the natural environment. Secondly, a
structure of the city which lives a lot of people under human conditions emerges.
Moreover, unplanned urbanization is not limited only to these areas of the city, but also
creates regions, not far from the center, have not been supported by adequate infrastructure.
This situation creates disasters causing the loss of life and property in less developed and
unsuitable regions of Istanbul and other large cities for settlement because of natural events
such as a sudden and heavy rainfall. This has led to major burden on country`s economy. A
wide variety of effects such as climate change and environmental changes that may be severe,
given the current economic and social structure to force in terms of both environmental and
development goals is possible to produce an even darker scenarios. Due to these and other
problems, such as threatened urbanized areas, rural areas, especially some of the damage
caused by agricultural practices on biological diversity and ecosystem and the country's
energy policy dilemmas, economic, social and ecological sustainability is threatened.
435

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

With the global flow of sustainable development becoming a major trend, green business, and
economic issues related to green practices has since gained attention. World Bank (1998)
pointed out that the green economy is the best way of slowing the negative ecological and
environmental impact. In sustainable development, international community’s develop Green
Economy assessment models or indicators successively in order to obtain an authentic and
effective analysis of eco-environment and natural resource depreciation conditions, as well as
to modify human economic activities to achieve management objectives though indicator
assessment. As a whole, Green Economy assessment indices or measurement types that have
been developed all have their individual features. Most strive for sustainable development in
factors including society, economics, ecology, and the environment (Chen et al. 2009).
In recent years, Turkey is actively promoting green economic-related computing work in
order to advance the sustainable development as a nearly national warning and guide for
decision making. However, due to scope of survey and completeness of data collection
constraints, objective and comprehensive testing is still difficult in reflecting the status of
development of the domestic green economy. This study attempted to apply the model of
ecological economics and ecological footprint analysis to assess the value of environmentally
sustainable development in Turkey. The method of the core concepts of ecological footprint
is the land area as productivity and carrying capacity of the conversion of waste based on
assessment of local residents to support a particular land area required (amount of resources);
in the energy analysis, how much of the energy produced from renewable sources, how much
of it produced from non-renewable sources and how much of the renewable sources produced
from hydroelectric sources or the other renewable sources will be analyzed. Also, it will be
analyzed to changes of energy use per capita and energy dependency.
2.Literature review
2.1.Ecological Footprint
While human handle and use earth, produce and apply technology and information, consume
natural resources and meet the requirements of living; they followed by aggressive behavior
towards nature without taking living space (ecosphere) into account Ecological destruction
occurs as a result of the balance of ecosystem degradation. All living area of the planet is
threatened.An ecological problem which is a quite complex structure and is realized in a long
time has grown exponentially and has spread the whole planet with no end feature. Factors
such as Industrialization, urbanization, political, economic and technological development
increase ecological destruction and ecological problems are placed head of the agenda of
modern societies. Ecological footprint is a product of ecological awareness-raising efforts to
become aware of the destruction. This concept is firstly used by Dr. Mathis Wackernagel,
Prof. William Rees et al. The scientists developed for the new calculation method and
technique to measure the amount and productivity of pristine natural resources, to product
solutions preventing the constantly destruction and consumption of nature. Ecological
footprint uses corresponding biological productive land to estimate the resource consumption
and waste absorption area of a specific population or economy.
Ecological footprint is a quantitative technique that shows the amount of biologically
productive area is consumed all planet, the size of land and water areas is needed for waste
disposal, how much biologically productive area is used by families or people and the
number of planets is needed for future needs (Rapport, 2000).
436

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

While ecological footprint is calculated, two basic foundations are followed. Firstly, it is
viewed in resources consumption and waste produced. Secondly, it is measured to the
biologically productive areas required to product needs and disposal the waste.
Researches on ecological footprint provide awareness of the destructive and impoverishing
effects of liberal economic policies rapidly depleting the planet`s resources and forcing
carrying capacity of the planet. In this respect, measurement of the ecological footprint is a
new contribution to drawing attention efforts of the world`s carrying capacity. The pressure
of consumer society on the planet caused by global capitalism is a growing ecological
footprint (ÖztunalıKayır, 2003).Population is the other factor which contributes to the
ecological destruction like consumption. Since the ideas put forward by Thomas Malthus in
1798, it is drawn attention that the human population has increased far above the planet`s
carrying capacity (Rapport, 2000).
Calculation of ecological footprint itself is not a prediction model but what is used to assess
the current status. Its designed function lies in providing ecological camera to photograph the
utilization of nature by human beings (Rees, 2000). In terms of the world or a country,
ecological footprint studies focus on comparing every country’s consumption of ecological
carrying capacity or analyzing the appropriation of ecological carrying capacity by trade; in
terms of cities, ecological footprint is used to check the contrast to average national value or
to assess sustainable strategies; in terms of household unit, calculation or simple
questionnaire is used to investigate individual consumption, compare the impact of selection
process and gradually increasing consumption items. Therefore, this study aims to find out
the impact factors of Turkey’s sustainable development through empirical analysis of
ecological footprint in Turkey and based on this, to further provide a reference for working
out the policies of Turkey’s sustainable development.
3.Energy
Energy has a crucial role in achieving sustainable development objectives. Especially, the use
of fossil-based fuels to meet energy needs of the communities leads to the important
economic, environmental and social problems.
Energy creates a fundamental dilemma in terms of sustainable development. Despite the
necessity of achieving socio-economic objectives of energy, particularly fossil-based energy
systems is closely linked with environmental issues such as atmospheric pollution and
climate change (Gururaja, 2003). There are many environmental problems arising from the
use of energy, energy production and transformation. For example; 11 environmental
concerns that energy plays an important role can be defined. These are major environmental
accidents, water pollution, land use and spatial effects, marine pollution, radiation and
radioactivity, solid waste disposal, hazardous air pollutants, air quality reduction, acid
residues, the ozone layer and global climate change. While energy policy has largely taken
into account economic factors in the 1970s and 1980s, clean fuels and energy technologies as
well as to control the environmental impact through energy efficiency has increasingly
attracted the interest during the last ten years(Rosen andDinçer, 2001). The above-mentioned
climate change is a global problem requiring global solutions. To address this problem,
discussed issues differ from the developed and developing countries. Emphases on the
fundamental issues in industrialized countries are energy efficiency and the transition to less
polluting energy sources feature. In developing countries, energy is needed to increase
economic growth for poverty reduction (Stigson, 1999). Energy is one of the most important
437

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

elements of a country to survive. Operation of factories, burning stoves in homes, the
achievement of transport communications, in short, everything depends on energy to sustain
life. An Energy problem adversely affects the functions of a country. A country`s national
security and welfare can be measured with the energy power. A country is not possible to
defend itself without energy (Alnıak, 2006).
Supply of secure energy sources is necessary for the development of a society but it is not a
sufficient factor. Moreover, sustainable development requires the supply of sustainable
energy sources. Access to sustainable energy services is one of the necessary elements of
sustainable development (Volpi, 2005). Fossil fuels (coal, oil and natural gas) are recognized
as limited supply of energy resources. The sunlight, wind and water (hydro) powers are
generally renewable and have been underlined that these powers are used for a long time. In
addition, wastes converting to useful forms of energy and biomass fuel are seen as
sustainable energy sources. Sustainable development also requires the efficient use of energy
resources as possible (Dinçer and Rosen, 1999).
To achieve sustainable development, green energy play an important role in meeting energy
needs in both industrial and domestic applications. Therefore, the purpose of sustainable
development in a country, the development and use of green energy strategies and
technologies should be given priority. Widespread use of green energy sources and
technologies in both developing and developed countries are vital importance for the
sustainability of energy sector and are among the key issues which should receive priority
(Midilli et al., 2006). Therefore, in this study, we analyzed the energy data of the last ten
years. As a result, how much of the energy generated from renewable sources will be
examined. In addition, How much of the electricity generated from renewable hydroelectric
sources is obtained and how much is from other renewable sources will be examined and
their change over the years. Energy import rates will be analyzed to provide a significant
contribution to sustainable development of Turkey will participate to develop green energy
policies and strategies.
4.Analysis
4.1.Ecological Footprint Indicators Analysis
Wackernagel and Rees have seen mandatory calculation of ecological footprint to achieve
sustainability; they published footprints of different countries in a report in 1997. In this
report, 52 countries make up 80% of the world`s total population were analyzed and some
countries consumed higher amount of biological productive area than theirs. After this initial
report, calculations of ecological footprints of countries are often renewed. Ecological
footprint indicators of 152 countries have been measured so far by Global Footprint Network
who pioneered ecological footprint studies. National and global calculations based on
international scientific accepted organizations data such as United Nations (UN), Food and
Agriculture Organization (FAO), United Nations Conference on Trade and Development
(UNCTAD), World Resources Institute (WRI).

438

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Source:www.footprintnetwork.org
Figure 1 tracks the per-person resource demand (Ecological Footprint) and resource supply
(Biocapacity) in Turkey since 1961. Biocapacity varies each year with ecosystem
management, agricultural practices (such as fertilizer use and irrigation), ecosystem
degradation, and weather.
According to average footprint per capita and biocapasity graph of Turkey in 1961-2007 is
published by Global Footprint Network Organization, it is seen that ecological footprint
index has increased parallel to rapid economic growth. According to this graph, it is seen that
the size of biocapacity of Turkey has decreased continuously since 1961. This decline seems
to have accelerated in recent years with high economic growth. Looking at the figure, the
years exceeded biocapacity coincide with the period of the neo-liberal policies gained
momentum and started to change consumption habits (Akıllı et al., 2008).
Calculation of ecological footprint index provides the chance to compare the many data of
countries, individuals, cities, villages, businesses, institutions. For example; if the footprint
size of the individual is below the national average, the individual does not constitute a
pressure on natural resources; on the contrary, the individual is thought to consume natural
values. In addition, comparing the footprint of each country to its own biological capacity is
useful for back to see what remains. In the case of using much more natural resources as they
have, the ecological deficit consists in terms of natural resources of countries. Conversely, if
biological capacity of a country is more than the ecological footprint, it means that this
country has ecological reserve. Looking at Graph 1, Turkey gives a continuous ecological
deficit after 1980s. This deficit is increasing along with rapid industrialization in recent years.
Ecological footprint index, biological capacity, ecological deficit or reserves of countries
were published by Global Footprint Network Organization in 2002, 2005 and 2007 in terms
of income levels and regions. According to these publications, the ecological footprint index
of Turkey has increased to 2.7 from 2.0 between 2002 and 2007. In contrast, the amount of
biocapacity has decreased from 1.4 to 1.3 global hectares. Ecological deficit being 0.6 in
2002 has increased to 1.4 global hectares. According to 2002 data, it required 2.2 global
hectares productive land per person to survive. However, in the planet, it is predicted 1.8
global hectares productive land as the ecological footprint per capita. That is, 0.4 global
hectares ecological deficit occurs in the entire world. According to calculations made in
2007, this deficit increased from 0.9 global hectares per person.
439

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

Table 1 Ecological Footprint, 2007 (Global Hectares)
Population

Ecological
footprint
of
consumption

Cropland
footprint

Grazing
footprint

Forest
footprint

Fishing
ground
footprint

Carbon
footprint

Builtup
land

World

6671.6

2.7

0.59

0.21

0.29

0.11

1.44

0.06

High income countries

1031.4

6.1

1.02

0.23

0.70

0.26

3.78

0.11

Middle income countries

4323.3

2.0

0.54

0.15

0.20

0.11

0.88

0.07

Low income countries

1303.3

1.2

0.46

0.11

0.24

0.06

0.25

0.07

Turkey

73.0

2.7

0.96

0.08

0.29

0.06

1.24

0.07

Source:www.footprintnetwork.org
According to the data in Table 1, the size of ecological footprint per capita is proportional to
levels of income of countries. Ecological footprint index is high in the countries with high
income levels; it is low in the low income countries. Looking at the data of 2007 in table 1
and table 2, Turkey`s ecological footprint index is the same the world average ecological
footprint but Turkey`s biocapacity size is lower than the world`s. According to table 2, all
country groups classified income levels gives ecological deficit.
Table 2 Bio-capacity, 2007 (Global Hectares)
Population

Cropland

Grazing
Land

Forest

Fishing

Built
Land

Total
Biocapacity

Ecological
Deficit or
Reserve

Ground
World

6671.6

0.59

0.23

0.74

0.16

0.06

1.8

0.9

High income countries

1031.4

0.99

0.29

1.19

0.49

0.11

3.1

3.0

Middle income countries

4323.3

0.53

0.22

0.76

0.13

0.07

1.7

0.2

Low income countries

1303.3

0.44

0.21

0.29

0.07

0.07

1.1

0.1

Turkey

73.0

0.77

0.12

0.32

0.05

0.05

1.3

1.4

Source:www.footprintnetwork.org
According to these data, the pressures of people on environment seem to be very
clear.Abnormal nature events are the results of these pressures in recent years. We must give
up some habits damaging nature for a livable world. It is necessary that policy makers make
arrangements and decisions in this direction. For example; renewable energy resources
should use for production energy to reduce carbon footprint index that has important share in
ecological footprint index.
4.2.Energy analysis
To achieve environmentally sustainable development,instead of traditional fossil-based fuels,
the use of alternative or renewable energy sources has brought. These green energy sources
which consists of Water (hydro), solar, geothermal and solar energy don’t damage
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�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

environment, so the required sub-structures are formed by many countries to use these
sources. According to the last 10 years energy data of Turkey, there has been no change in
the shares of renewable energy resources in total energy production. The share of
hydroelectric sources in total electricity production was 24.7% in 2000; this figure was %
24.5 in 2010. Share of hydropower resources has increased 30.6% in 2004, then it entered
downward trend and it realized 16.8% in 2008. And then it was starting to rise again and it
was 24.5% in 2010.
When we looked at the energy data of the last 10 years, renewable energy sources excluding
hydroelectric sources has very small share of total electricity production. While share of these
sources in total electricity production was 0.2% in 2000, this rate rose to 1.9% in 2010. This
rate didn’t change much until 2006. This rate increased regularly to 1.9% level in 2006-2010.
This rate is far behind comparing the EU and OECD countries` averages. Looking at the data
of energy use per capita in recent years, we see an increase in parallel with economic growth.
In 2001, energy use per person was 1091 kg oil. This figure increased 1441 kg oil in 2010.
Table 3 Energy Ratios of Turkey in 2000-2010
Year

Energy use
per capita
(kg oil)

Energy imports,
net
(% of energy use)

Electricity production
of hydroelectric sources
(% of total)

2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010

1200
1091
1134
1173
1203
1238
1347
1429
1389
1359
1441

66.1
65.3
67.5
69.7
70.2
71.6
71.7
72.7
70.6
69.0
71.1

24.7
19.6
26.0
25.1
30.6
24.4
25.1
18.7
16.8
18.5
24.5

Electricity production
From
renewable
sources,
excluding
hydroelectric
sources(%of total)
0.2
0.3
0.2
0.2
0.2
0.1
0.2
0.3
0.6
1.1
1.9

Source:Worldbank database
Energy imports rates of Turkey showing energy dependency are increasing even more the last
10 years. While the ratio of energy imports was 66.1% in 2000, it increased by 71.1% in
2010. This rate was averagely 61% in EU and it was 30% in OECD countries in 2010. From
these data, Turkey is a country of growing foreign-based. Turkey is a developing country
based on non-renewable energy sources. In addition, rapid growth in recent years has grown
energy needs; energy use per person has increased much more too. When it is considered this
rapid increase and foreign energy dependency, Turkey has to invest in renewable energy
sources. Turkey should change the development patterns.
5.Summary
According to ecological footprint data that explained in 2002 by global footprint network
organization, Turkey’s per capita footprint amount is calculated 2.0 global hectares, and biocapacity amount 1.4. In 2002 Turkey's per capita ecological deficit was 0.6 global hectares.
According to 2007 data, this deficit is explained as 1.4. With the rapid industrialization and
urbanization in recent years, the damage to the environment has increased. The per capita
energy used increased from 1200 kg oil to 1441 kg oil between 2000-2010. As an indicator of
441

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

dependence on foreign energy, imports rates increased from %66.1to %71.1. The energy
from hydroelectric sources which have the largest share of renewable sources declined to
%24.5, but this decline is not significant. Although the energy produced from other
renewable sources is not change significantly, there has been a steady increase since 2006.
The foregoing findings indicate that Turkey currently belongs to an economic development
pattern of high resource consumption. The economic development is mainly established on
the exploitation and utilization of nonrenewable resources. Therefore, Turkey should change
the development pattern, regulate the industrial structure, promote the utilization rate of
resources, reinforce the introduction of feedback energy, develop green pollution-free
products, increase the added value of products, and enhance the sustainable development of
ecological–economic system. The above analyses display that the fast development of Turkey
economy is based on the over-exploitation of environmental resources.
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443

�</text>
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                <text>In recent years, sustainable development has become a worldwide discourse, driven by  international treaties global environmental organizations and bodies such as European Union,  OECD. Sustainable development is a concept to be analyzed aspects of economic, social,  environmental and institutional. With the advents of sustainable development, green  economic development has become one of the most important economic issues. Countries  which target economic, social and institutional development should not neglect  environmental development. Development of green economy is the best way of slowing the  negative ecological and environmental impact. Developing countries neglect the protection of  the natural environment in the process of rapid industrialization. As a result of this situation,  natural resources rapidly run out and environmental quality begins to deteriorate. These  negative results return a significant cost to society. In this study, Turkey economy which has  averagely 5.5% economic growth in the last 10 years will be analyzed in terms of green  economy indicators. Turkey is a highly suitable ecological condition for crop production,  animal husbandry, fisheries and forestry activities because of its geographical position. The  basic components of ecological conditions are climate, highly variable the shape of the earth, water, can be made large agricultural land, forest and meadow and pasture, as well as Turkey  has also other natural resources. It is known as source of metals and solar and winds are ones  of the most energy resources for Turkey. Turkey which one of the fastest growing economies  in recent years can be analyzed in terms of some data how efficient uses natural resources. In  this study, Turkey economy will be analyzed in terms of ecological footprint index and which  sources energy produced. In 2007, ecological footprint index is 2.7 global hectares and in  2002 it was 2.0. Turkey has increasing ecological deficit day by day. Ecological deficit is 1.4  global hectares in 2007. In 2000-2010, energy use per capita has increased parallel to  economic growth. According to energy data, Turkey foreign energy dependency has  increased in last decade. In addition, share of renewable sources in total electricity production  hasn’t changed significantly. The foregoing findings indicate that Turkey currently belongs to  an economic development pattern based on high resource consumption. The economic  development is mainly established on the exploitation and utilization of nonrenewable  resources. Therefore, Turkey should change the development pattern, regulate the industrial  structure, promote the utilization rate of resources, develop green pollution-free products, and  enhance the sustainable development of ecological economic system.</text>
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                <text>Contemporary times are characterised by the processes of globalization, rapid production and fluctuation of diverse information and technological advances, especially in the media, and it is the young people, teenagers and primary school children who are most likely to quickly accept these changes. Innovations in the development of media significantly affect children's socialization processes and communication, particularly since the introduction to the media begins already in their homes with the aesthetic and critical reflection of the media continuing in primary school as part of the teaching content of both Croatian and English language courses (Croatian National Educational Standard, 2006). In addition, different language interference may also be observed in these multi-directional communication processes. Given the strong influence of Anglo-American culture and English language in personal and public communication, English language indisputably affects even the linguistic expression of the young school-age population. Furthermore, since children today mainly grow up surrounded by numerous and diverse media, of which cartoons are considered the most widespread, their speech development is greatly affected by the language of the cartoons.     The aim of the survey, conducted on a sample of 135 pupils from 8-11 years of age, has been to examine the exposure of young primary school children to specific media content, i.e., cartoons and video/computer games. Research results show that most of the surveyed population spend more than two hours a day watching television programme, and as many as 87.3% love watching cartoons. Therefore, this paper analyses the language (translation from English into Croatian) of selected cartoons created by different animation studios on the phonetic, semantic and morphosyntactic level, also pointing to their potential positive and negative effects on the development of linguistic competence in both Croatian and English language among the target population.   </text>
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                    <text>Analysis using brands in the small and medium entreprises in Romania
Carme Adina Pastiu
“1 Decembrie 1918 “University of Alba Iulia
Romania
carmenpastiu@yahoo.com
Silvia Stefania Maican
“1 Decembrie 1918 “University of Alba Iulia
Romania
sylvia_mihalache@yahoo.com

Abstract: Creating a brand is very important for a company, the more that should be considered
strategic dimensions. It involves a huge investment and long term, given the efforts that must be made in
advertising and promotion.In a global market increasingly competitive, branding is a strategic
advantage. In a young economy, the free market is emerging just 25 years ago an analysis of the use of
own brands can open up new avenues of research and strategic development.
The main objective of the paper was to the research on existing brand in Romanian ( SIBIU, ALBA,
CLUJ county) small and medium enterprises and Identifying existing policies in small and medium
enterprises in connection with own brand. A quantitative research method was used to achieve the
defined objectives. This selective survey offers the opportunity to study and identify solutions for
development of small and medium companies in the Alba, Sibiu and Cluj County and the opportunities
available.
Key wards: brand, small and medium entreprises

Introduction
Developing or creating a brand is of particular importance to an enterprise. Regardless of the
form of ownership, size, or activity of the enterprise, brand investment has proven to be an
important strategic option. It involves a very large and long-term investment, considering the
steps to be taken in advertising, promoting and making a special package.
In an increasingly competitive global market, branding is a strategic asset. That explains, at the
moment, the financial efforts made by Japanese or American firms to create and consolidate
product brands.
A corporate brand is a brand that represents a corporation - organization - and reflects its
patrimony, values, people, strategy (Aaker A David, 2006).

95

�However, portfolio brands also include non-company brands whose link to domestic brands is
actively managed; A good example is sponsorships, symbols, celebrities promoting brands, but
also countries or regions. (Brexendorf T. O., Barry Bayus, Kevin Lane Keller 2015) Brand and
innovation management need and benefit from each other, suggesting a need for a deeper
integration between the two.
A main brand is the central indicator of the offer, the point of reference. It obviously occupies
the main place (Aaker A David, 2006).
A supportive brand serves to provide the credibility and consistency of an offer, its role being to
represent an organization (Aaker A David, 2006).
Brand and innovation management have become increasingly important priorities for firms over
the last few decades. Firms rely on strong brands and product innovations to gain competitive
advantage and fuel growth (Berthon, P., Ewing, M. T. and Napoli, J. 2008).
In a market approach, the considerable difference between sellable products and services and the
rest of the objects is related to the company's conscious decision to change and / or improve the
image of their products through symbols, logos and communication strategies.
Changing the image of the product in the mind of the consumer is achieved through visible
forms of communication: trademark and registered name (symbol) and logo (visual-auditory
message). Wally Olins wondered why brands are a clear and unique manifestation of our times?
Because, he says, "brands mean clarity, safety, consistency, and status, that is, everything that
human beings need to define themselves. Brands mean identity.
Branding in the Romanian small and medium companies
Creating a brand is very important for a company, the more that should be considered strategic
dimensions. It involves a huge investment and long term, given the efforts that must be made in
advertising and promotion. In a global market increasingly competitive, branding is a strategic
advantage. In a young economy, the free market is emerging just 25 years ago an analysis of the
use of own brands can open up new avenues of research and strategic development.
Example for Romanian market:
In light industry manufacturing activity is lohn. Products are sold under famous brands from
other countries. The IT industry is very developed in Cluj County but produce for companies
around the world.
Research methodology
A quantitative research method was used to achieve the defined objectives.
96

�This selective survey offers the opportunity to study and identify solutions for development of
small and medium companies in the Alba, Sibiu and Cluj County and the opportunities
available.
The aims:
 Research on existing brand in Romanian (SIBIU, ALBA, CLUJ County) small and
medium enterprises.




Identifying existing policies in small and medium enterprises in connection with own
brand
General objective of the research was established as follows
O1. Analysis of brand in small and medium enterprises

The defined specific objectives of the research are:
 S1. Identifying the brand managers' attitude


S2. Measuring branding activities

The research was conducted based on a questionnaire administered with Google Docs.
 The observation unit was represented by the entreprises from Transilvania included in
the survey sample.


Unit survey was represented by those who answered the questionnaire administered :

 Persons who manage the companies
 Owners
The survey type used is probabilistic. It was used a random sampling method, unrestricted.
Sample is formed by 175 units. 94% probability. Error +/- 6% (this is a limit to the study).
This research was conducted on the following types of companies: services, manufacture, and
trade.
 O1. Analysis of brand in small and medium enterprises

Of the total surveyed enterprises, only 42% have their own brand and from these 73% they are in
the services field. In the counties analyzed, the service area is characterized by the higher
97

�adoption of one's own brand. IT companies (Cluj), light industry Alba or automotive industrial
production (Sibiu) work for EU firms under their own brand.



S1. Identifying the brand managers' attitude

The result is related to the type of business. Managers understand the importance of using their
own brand, but they are not widely used. In the service sector, management involvement is much
bigger.
S2 Measuring branding activities. Visual identity manual
Even though they have visual identity elements in small and medium businesses, there is no
branding manual developed by professionals.
98

�Many businesses have brand, logo elements, slogans, but do not have a unitary concept. Just
35% have invested in a branding campaign.

99

�Conclusions
Brands are a reflection of the corporate goal, they become important not only for customers but
also for people who work from the inside or outside as partners, employees or financiers. In a
constantly changing world where all the other things are troubled, the status of the brand as a
symbol of the company and what it does becomes the central pillar.Globalization and
outsourcing of companies, alliance formation and co-operation, flattening management
structures, limited employment, why should people, wherever they come from, and whatever
their relationship with the company?
Only reputation, only reliable because there is nothing else. And how can you represent and
design confidence more and more a spiritual and cultural binder, a binder representing their
reputation in the surrounding world. Brands are probably more important than ever for
companies in their own domestic and day-to-day business.
The role of brands in society will be the one people will give, and the importance and sphere of
influence is increasing from one year to the next.
By brand, any business can find a way out of the market and the chaos of the market and reach
the target audience. The modern consumer's perception of products and services is at the center
of the buying decision, and brands can direct this perception%.
If branding has given the trade a tremendous power and influence, it can do so in other fields
such as arts, sports, health, education and other social areas.
By analyzing the relationship between variables is seen as:
 companies that have developed branding campaigns have over 15 employees
 companies that have developed branding campaigns over a turnover of over 10,000EUR
 brand managers believe that contribute to increased sales and higher turnover
 companies where managers believe that the brand is not necessary have less than 10
employees companies in the services organized several branding campaigns
Analyzing the data from the study it can be concluded that managers know their competition but
fail to differentiate its offer towards them.
Analyzing data, we can say that managers of small and medium companies analyzed did not
give due importance the brand.
Firms in the services given more importance to the brand.
The managers identify the benefits of brand but do not develop our own brand

100

�References
Aaker, David A.Robert Jacobson (2001) The Value Relevance of Brand Attitude in HighTechnology Markets. Journal of Marketing Research: November 2001, Vol. 38, No. 4, pp.
485-493.
Aaker, D. A. (1996). Measuring brand equity across products and markets. California
Management Review, 38(3), 102–120.
Aaker, D. A. (1997). Innovation: brand it or lose it. California Management Review, 50(1),
Aaker David A. ( 2006) Strategia portofoliului de brand, Bucureşti, Ed. Brandbuilders
Berthon, P., Ewing, M. T. and Napoli, J. (2008), Brand Management in Small to Medium-Sized
Enterprises, Journal of Small Business Management, 46: 27–45. doi:10.1111/j.1540627X.2007.00229.x
Brexendorf Tim Oliver, Barry Bayus, Kevin Lane Keller(2015) Understanding the interplay
between brand and innovation management: findings and future research directions ,
Journal of the Academy of Marketing Science, 2015, Volume 43, Number 5, Page 548
Datar, S., Jordan, C. C., Kekre, S., Rajiv, S., &amp; Srinivasan, K. (1997). Advantages of time-based
new product development in a fast-cycle industry. Journal of Marketing Research, 34(1),
36–49.
Gatignon, H., &amp; Xuereb, J.-M. (1997). Strategic orientation of the firm and new product
performance. Journal of Marketing Research, 34(1), 77–90.
Gielens, K., &amp; Steenkamp, J.-B. E. M. (2007). Drivers of consumer acceptance of new packaged
goods: an investigation across products and countries. International Journal of Research in
Marketing, 24(2), 97–111.

101

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Maican, Silvia Stefania</text>
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                <text>Abstract: Creating a brand is very important for a company, the more that should be considered  strategic dimensions. It involves a huge investment and long term, given the efforts that must be made in  advertising and promotion.In a global market increasingly competitive, branding is a strategic  advantage. In a young economy, the free market is emerging just 25 years ago an analysis of the use of   own brands can open up new avenues of research and strategic development.    The main objective of the paper was to the research on existing brand in Romanian ( SIBIU, ALBA,  CLUJ county) small and medium enterprises and Identifying existing policies in small and medium  enterprises in connection with own brand. A quantitative research method was used to achieve the  defined objectives. This selective survey offers the opportunity to study and identify solutions for  development of small and medium companies in the Alba, Sibiu and Cluj County and the opportunities  available.      Key wards:  brand, small and medium entreprises</text>
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                    <text>3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

6. Internet: http://en.wikipedia.org/wiki/Sarajevo Stock Exchange, 02/03/2012
7. Internet: http://en.wikipedia.org/wiki/Zagreb Stock Exchange, 02/03/2012
8. Internet: http://en.wikipedia.org/wiki/Belgrade Stock Exchange, 02/03/2012
9. Internet: http://en.wikipedia.org/wiki/Ljubljana Stock Exchange, 02/03/2012

Analyze and evaluate the system of internal control in the process of implementing the
audit of financial statements for business entities
Pece Nikoloski, Goce Menkinoski,
Facullty of economics in Prilep, Macedonia
E-mails: nikoloski.pece@yahoo.com,gocemenkinoski@yahoo.com
Abstract
Accounting is the process of recording, classifying, summarizing and reporting results from
financial transactions in the form of financial statements. Other than accounting, auditing the
financial statements determines whether those statements are prepared in accordance with
generally accepted accounting standards. You could say that this kind of audit users of
financial statements provides objective and independent opinion on the truthfulness and
honesty of the data presented in financial statements of business entities that are clients. The
application of the system of internal control in the implementation of the audit process is very
important activity in the process of making business decisions to allocate economic resources
and successful management. Information obtained from the analysis answer the question as
business entity in the previous period and how to function in the next period to be maintained
better result. The main goal of any business entity is achieving greater profits. The profit
maximization is striving to achieve the possible cost less and also the achievement of greater
revenues. Profit shown in the financial statements may differ from reality depending on the
way you handled the financial statements or in other words the way reports display where
they can be concealed large gains and losses. From there the auditors are those who weigh the
reality of participants' data in financial reports. How the financial result is a real set, so will be
better
and
better
decisions
are
made
based
on
such
information.
The advantages of better financial reporting are significant, hence the actions needed to
achieve those benefits are complex and comprehensive. As such we list the following
activities: improving the framework of financial reporting; strengthening of key factors
within the financial reporting; supporting the audit profession; supporting education, training
and public awareness. The main and primary objective of financial reporting is to provide
access balanced between financial reporting and audit requirements, which means meeting the
needs of different users of financial information but also will be complex to burden the
functioning
of
the
corporate
sector.
In practice, here are three main reasons to perform the process of analyzing financial
statements and financial indicators achieved:
1. The need for continuous monitoring of their own situation analyzes achieved financial
indicators, financial instruments are planned and implemented financial control;
225

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

2. Calculation and analysis of financial indicators of business partners with whom the
business
entity
enters
into
a
variety
of
business
relationships;
3. When investing in securities to thoroughly check the solvency of the issuer of the
securities or of potential investors to provide all relevant information for making decisions
about investing in capital to protect against possible speculative things.
Keywords: Accounting, system, Analyze, process, financial statements , Information,
financial reporting
1.INTRODUCTION
The
word "audit" etymologically derives from
the
Latin verb "revidere" which
means "toexamine" and the word "revisio" meaning "re-examine" or "to see". In Englishspeaking audit used the term "audit", which originates from the Latin word"audite" which
means "hear". Auditor (auditer) in the English language is "one wholistens"
and from
there comes the term audit (audit) which until today has retained its original form. In
Germany, the audit used the word "wurtsch a ftspruftung", and the term "revision" as used in
France "revision" and "revision compatible" and. t. slightly.
The review of the literature identified a "spiritual repetition of activities" which indicates its
character as a function of checking the operation. Specifically, the audit is further
verification of the implemented business events, which is based on existing documents, as
opposed to control mainly a corrective nature.
In this regard Tom Lee, one of the most respected scholars in the field of auditing in the
world in the early eighties, that in 1984 has given one of the best definitions of the
term"audit" which reads: "In the broadest sense, the audit a means by which a
personassures (by another person) in the quality, condition or status of a subject matter that
the other person examined. The need for testing arises because the person is in
doubt or questioning the quality, condition or status of the relevant subject matter and is
unable to remove such opinion or dilemma. "
Unlike the quoted definition of Tom Lee, which e undoubtedly concise, logical, and wide
enough for clarification of different more types of revision. Committee of the American
Association of Accountants, (American Accociation-AAA), defines audit as "a systematic
process of objectively collect and evaluate evidence relating to reports on economic
developments and results to verify the extent
between existing reports
operation
and criteria and distributed to interested parties. "
Seen from the picture we notice that the audit itself is not a simple process, is rather
complicated and complex process, with clearly defined objectives, based on which defines
and structures the approach to making business decisions. The audit considered
as systemic process involves collecting and objectively evaluating evidence. Consequently,
the evidence present information that have great influence in making business decisions by
the auditors. But regardless
of
the
form
appearing
on the
evidence and
their reliable power, the auditor is required to precisely define the objectives of the process of
collecting and evaluating relevant evidence.
During the process of implementation of the audit, the auditor receives as input financial
statement of the business entity of the audit, which should thoroughly check and based
ontests conducted formed and expressed an expert, objective and independent opinion.
During the implementation of the review procedure, the primary objective of the auditor is
226

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

to determine whether the statements of the entities to audit with established criteria, usually
associated with certain rules prescribed by the legislative body, plan or other measures
of performance determined by
management,
accounting
standards
or other authoritative bodies.
The
goal
will be achieved and realized if the
auditor gather evidence
of economic
developments and results to determine whether they adequately presented in accordance with
established criteria, prior to distributing the results of operations of the client to
potential stakeholders.
Similar views on the revision of the AAA provides renowned professional association of
Great Britain, the Monitoring Committee of the audit practice gives the following
definition of the audit: "An audit is an independent examination and giving-expression of
opinion on the financial statements of companies, banks or other organizations by the
appointed auditor, which is made in accordance with the requirements of the set task and the
appropriate legal and professional obligations, or appropriate regulations. "
When it comes to defining the audit by the professional associations to build a reputation in
the world, special attention deserves the definition of IFAC, by which the audit is an
independent examination of financial statements or financial information to those that apply
to profit-oriented entity or regardless of its size or legal form, when such testing is
encouraged in order to express an opinion on them. "
If you try to make parallels between the cited definitions, it is safe to conclude that all of them
immanent it contains mainly a few key words and phrases such as: independence,
investigation, expression, opinion, person-authorized auditor and the like. . . From which each
word individually in a strictly defined place and is indispensable for the precise formulation
of the external audit. Thus, the term independent indicates that the auditor must be completely
independent in terms of client with whom we conduct an audit, and his independent opinion
to be accentuated as credible and fair for the users of audit services (shareholders, creditors,
depositors, potential investors , government authorities, government agencies, etc.).
independence of the auditor based on the fact that the audit must be independent and this in
terms of company and in relation to the state, banks and all users of audit services, which has
as a goal to protect public interests, the interests of capital owners - the shareholders, the
government, investors, creditors, or any owner of a loyal citizen of a particular country. The
word examination of the financial statements indicates that the audit joins generally accepted
rules and techniques which determines the efficiency and integrity of the control system as
well as accuracy, precision, completeness of the accounting statements in order to enable the
auditor to establish its opinion. Competent opinion is that the auditor, even when a given
event expresses a positive opinion about the reality and objectivity of financial reports
presented to the company (client), in principle, does not guarantee the absolute accuracy of
audited statements, but merely gives its opinion. Expression of opinion must be expressed in
the form of a written report in accordance with Article 47 of the Fourth Directive of the
European Union, is an integral, t. is. integral part of the annual calculation and with it a
subject of public publishing. Under auditor means a competent and professional person who is
appointed on a regular and orderly manner in accordance with criteria stipulated by laws and
procedures
to
educate
and
appointment.
Bearing in mind the basic objective of the audit with which increasing responsibility in the
company's operations and its economic efficiency, its role can be viewed as: social, economic,
psychological, public or personal interest.

227

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2.An audit of financial statements
(Finansial Staatements Audits)
Audited financial statements as it aims to provide independent and objective opinion on the
truthfulness and honesty of the data presented in the financial statements of companies. The
focus of interest in the audit of financial statements, mostly basic financial statements:
balance sheet, income statement and a statement of cash flows. Are these statements are made
with generally accepted accounting standards, auditing of financial reports has the task to
determine. In this direction, stressing the essential role of real and fair presentation of
financial statements in all process of making business decisions makers MRS through the
purpose and content of these standards are explicit in insisting that the financial statements of
business entities need to be prepared in combination or in accordance with one of the
following standards:
- International accounting standards;
- National accounting standards;
- Other established and agreed framework of financial reporting
3.The review of compliance procedures
The review of compliance procedures for its aims to determine the extent to which business
entity in which the audit is performed following the standards or rules-established, adopted or
created by the higher levels contracts, legislation or written consent. Under higher levels
authoritative means top manegment that commits the standards of certain areas of its
operations to incorporate the policy actions of the business entity in the preparation of specific
guidelines and instructions. In practice, revision of compliance focuses only on examining the
standardization of procedures on a separate set of standards and rules. In such cases, the
auditor seeks to see deviations from the procedures prescribed rules and standards and in time
to inform top management about perceived condition. Thus, revision of compliance has the
following features:
- The company engages auditors and to determine the area of auditing, along with the
presentation of standards relevant to that area of operation of the business entity;
- Auditor's report to top management of the business entity for its activities and information,
which came during the audit.
3.1.Review of operations
The audit of operations targeting has to perform a systematic examination of the activities of
the business entity or part thereof, in terms of effective and efficient use of
resources. Examining the performance is done in a way that is assessed as business entity
achieves the objectives in terms of procurement, production, sales and the like. From the
above stated may be concluded that the primary purpose of auditing is the assessment of
performance in the operation of the business entity and identifying areas where it is possible
to take measures to improve the operation of business entities. Unlike previous revisions, in
this review there are no predetermined standards, so the dilemma is how the auditors in
advance to determine the standards, rules or regulations to perform the evaluation of
efficiency and effectiveness. It follows that auditors must choose measurable criteria that are
always found in the area of many principles of economics and organization of the operations
228

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

of economic entities. Against this background it can be concluded that a review of the
operation has the following features as:
- Auditors who conduct audits are independent of the activities we reviewed (eg. Auditor may
be employed in commercial service or its head, and is also audited the commercial operations
of the business entity);
- The auditor is employed in the business entity in which the audit;
- The auditor submits the audit report and submit it to officials in the business entity. It shall
mainly refer to the identification of problems related to effectiveness and efficiency in
business operation entity.
3.2.Judicial review
Judicial review is intended to detect or promotes activities which consequently have
fraud or other illegal activities, integrated in the financial statements of the business entity of
the audit client. With the growing number of business entities and their financial
reports, despite legal and other measures, increasing the number of fraud and judicial
review has obvious growth. Judicial review, usually are conducted in the following cases:
- Business fraud made by internal and external stakeholders of the business entities;
- Criminal investigations;
- Confrontations and disputes between partners, shareholders and managers;
- Economic losses, and
- Civil disputes
3.3.External Audit
One of definitions for external audit shall be defined as subject to the accumulation and
evaluation of evidence about information for determining and reporting system between the
data and established criteria. From this definition we can conclude that the notion of external
audit is broader audit of financial statements and includes numerous services to ensure the
quality of the information presented above for the owner of the business decisions. Regardless
of the treatment of external audit is an undisputed fact that its implementation is conditional
on the existence of the information presented in verified form and certain standard criteria
based
on
which
the
auditor
will
evaluate.
The audit should be conducted externally complete and professional person in his work will
absolute independence from the management of the client. Regardless of the trends to expand
the scope of audit services offered to clients, external audit is commonly equated with the
audit of financial statements. External audit to provide protection to the interests of capital
owners and at the same time to offer reliable information to other users of audit services, such
as shareholders, creditors, potential investors, employees and the general public. If we
consider the complexity and the activities to be implemented external revizizors for the
successful functioning of this review is related to quality regulations, audit standards and code
of professional ethics.
4.Internal Audit
Unlike external, internal audit occurred as a result of the needs of modern businesses to
introduce their own, internal and additional form of supervision in order to perform such
control examination system of internal controls performed by all employees as part of their
229

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

duties, to evaluate its effectiveness, discover weak points in its operation and propose
measures
to
eliminate
the
appearance
of
weakness.
In other words, the internal audit activity is organized by the management of the business
entity or other business entities to assist in the evaluation of the operation as a whole or to
individual segments. In terms of business and management functions in enterprises, internal
audit can be monitored as part of steering control, where business functions are subject to
examination in order to perform more efficiently, thus ensuring the functioning of an
information subsystem
which however, the guide provides information for making
appropriate business decisions. According to the definition of the Committee of audit practice
(Auditing Practice Committee-APC) Internal audit is an element of internal control sistem set
by management of the business entity, banks or other institutions for examination, evaluation
and reporting function of accounting and other controls in operation. Internal audit is
introduced in order to improve the decisions of managers or to satisfy statutory requirements.
Institute of Internal Audit in the UK, apart from this definition, the internal template defines
as an independent activity in the corporate assessment of the operation, established as a
service office of the corporation. It is a control function that works by evaluating the
adequacy and effectiveness of other controls and supervision. From these definitions can
freely conclude that the primary task of Internal Audit, through sight and evaluation to assess
the activities of the business entity, to provide adequate assistance to owners and management
of the business entity in order to more effectively engage them to perform undertaken
professional activities. For this goal to be achieved, the internal audit of users of this type of
service offers numerous analyzes, suggestions, recommendations, advice and information
directly related to activities subject to internal audit.

Do Private Savings Offset Public Savings in Turkey?
Muhittin Kaplan1, Hüseyin Kalyoncu, Hasan Göcen1
1Meliksah University, Faculty of Economics and Administrative Sciences, Department of
Economics, Kayseri, Turkey
2Meliksah University, Faculty of Economics and Administrative Sciences, Department of
International Trade and Business, Kayseri, Turkey
Email: mkaplan@meliksah.edu.tr, ,hkalyoncu@meliksah.edu.tr,hgocen@meliksah.edu.tr
Abstract
The issue of whether public savings offset private savings, and visa vice, has important
implications for the effectiveness of fiscal policy. This study examines long-run relationship
between public and private savings rates using annual Turkish data for the period 1975-2005.
The result of Engle-Granger cointegration test has shown that there is no long-run relationship
between private and public savings ratios. However,once endogenously determined structural
break is allowed, the test results confirm the existence of the cointegration relationship
between private and public savings. Econometric estimation of the offset coefficients using
both FMOLS and DOLS yields values of between -0.11 and -0.82. The results also indicate
that the potency of fiscal policy significantly reduced with the liberalization of financial
markets.
230

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Analyzing Entrepreneurial Orientation of SMEs: Evidence from Albania
Alba Kruja (Demneri)
Epoka University
Albania
akruja@epoka.edu.al
Abstract: Entrepreneurship and its role on the growth of the country was one of the main
discussed topics during the first half 20th century. The discussion during the second half of the
century shifted to the analysis of the entrepreneurial orientation and factors affecting
entrepreneurial behavior of the firms. The research conducted on many developed countries
revealed that there is a positive relationship between entrepreneurial orientation and firm
performance.
Albania is a developing country which has only a twenty year period of open market economy.
This paper analyses the role of entrepreneurial orientation and its components on the growth
orientation of Albanian SMEs. The entrepreneurial orientation components included in this study
are: innovation, risk-taking, proactiveness, and autonomy. The data used in the study are
primary data collected during September-December 2013 through the questionnaire distributed
to
60
Albanian
SMEs
operating
in
its
capital
city
of
Tirana.
The methodology used for the analysis of the data is multiple regression analysis.
The analysis revealed that higher level of entrepreneurial orientation resulted in higher level of
SMEs growth orientation and performance. In further studies a new dimension of the
entrepreneurial orientation proposed to be investigated whether it has or not a positive impact
on SMEs performance is collaborative orientation between SMEs, research institutions and
government.
Keywords: Entrepreneurial Orientation, SME-s, Growth Orientation, Albania, Regression
Analysis.

161

�[Type text]

161

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                <text>Entrepreneurship and its role on the growth of the country was one of the main discussed topics during the first half 20th century. The discussion during the second half of the century shifted to the analysis of the entrepreneurial orientation and factors affecting entrepreneurial behavior of the firms. The research conducted on many developed countries revealed that there is a positive relationship between entrepreneurial orientation and firm performance.    Albania is a developing country which has only a twenty year period of open market economy. This paper analyses the role of entrepreneurial orientation and its components on the growth orientation of Albanian SMEs. The entrepreneurial orientation components included in this study are: innovation, risk-taking, proactiveness, and autonomy. The data used in the study are primary data collected during September-December 2013 through the questionnaire distributed to 60 Albanian SMEs operating in its capital city of Tirana.  The methodology used for the analysis of the data is multiple regression analysis.  The analysis revealed that higher level of entrepreneurial orientation resulted in higher level of SMEs growth orientation and performance. In further studies a new dimension of the entrepreneurial orientation proposed to be investigated whether it has or not a positive impact on SMEs performance is collaborative orientation between SMEs, research institutions and government.    Keywords: Entrepreneurial Orientation, SME-s, Growth Orientation, Albania, Regression Analysis.    The research is theoretical. We will do the comparison between definition of the IT Function and actual implementation in practice on International Burch University, also applied managerial models.    The results of the study can be the useful resource for future research and help better practical implementation of IT center support at International Burch University.      Keywords: higher educational institution, IT center, administrative and academic staff.  </text>
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