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                    <text>Journal of Foreign Language Teaching and Applied Linguistics

The Role of Cognitive Mechanisms and Semantic Motivation
in Business English Idioms Acquisition: An experimental study
Ivan Milošević
Submitted: 15.05.2014.
Accepted: 05.11.2014.

Abstract
This paper aims to explore the possible application of cognitive semantics in the
process of teaching and learningBusiness English idioms. The theoretical
assumptions of this study are based on the cognitivist view that idioms are, to a
certain extent, semantically motivated by cognitive mechanisms, with the conceptual
metaphor being the most dominant one. This study is an attempt to test the
hypothesis that metaphoric conceptualisation can contribute to a more successful
acquisition of idioms, especially in comparison to pure memorisation of the same
linguistic expressions. This small-scale experiment was carried out with 20 Business
and Economics students divided into the experimental group and the control group.
The students in the experimental group were introduced to the semantic motivation
of idiom meaning, whereas the control-group students were taught the same idioms
in the traditional way. After being presented with the carefully selected idioms in two
different ways, the students in both groups were required to do four different types of
exercises with a view to testing the semantic motivation hypothesis. As a result, the
research findings and the results obtained in this experimental study suggest that the
awareness of cognitive mechanism and semantic motivation behind the meaning of
idioms can significantly assist students in the process of a somewhat systematic and
consistent acquisition of Business English idioms.
Keywords: Idiomatic expressions, Business English, cognitive mechanisms,
conceptual metaphor, semantic motivation, language acquisition

Introduction: Traditional vs. Cognitivist view of idioms
Contrary to the traditional view of learning idioms as ‘dead’ metaphors,
thecognitivist view suggests that the meanings of idioms (or the majority of them)
are semantically motivated and not arbitrary (Gibbs 1994; Kövecses &amp; Szabo 1996;
Lakoff 1987). The semantic motivation stems from the cognitive mechanisms such as
the conceptual metaphor, the conceptual metonymy, and conventional knowledge
(Lakoff 1987), which link different domains to the meanings of idioms. ‘The
129

�The Role of Cognitive Mechanisms and Semantic Motivation in Business English Idioms Acquisition:
An experimental study

motivation for the occurrence of particular words in a large number of idioms can be
thought of as a cognitive mechanism that links domains of knowledge to idiomatic
meanings’, Kövecses &amp; Szabo (1996: 330). In the cognitivist light of idiom
interpretations, these linguistic units are perceived as part of our conceptual world,
belonging both to the language and mind. As a result, idioms are semantically
motivated by conceptual mappings that are formed in the world of concepts and
reflected onto the language. Such a perception of idioms highlights the partial
compositionality of idioms, which enables a much easier semantic interpretation
(Gibbs 1994). This view of idioms was the starting point for our experimental study
with the example of Business English idioms.

Research objectives and methods
Having in mind the conceptual nature and the semantic motivation of idioms, we
wanted to investigate the pedagogical aspect of cognitivist view of idioms. We chose
to carry out a small-scale experiment to check if the cognitivist theoretical
framework could facilitate the teaching and learning of idioms. For that purpose, we
decided to focus our research on BE idioms. The basis for the experiment was an indepth cognitivist study of Business English idioms conducted by Milošević (2008).
In that comprehensive thesis, Milošević (2008)investigated the semantic motivation
of BE idioms within the theoretical framework of Cognitive Semantics,detecting four
cognitive mechanisms1 behind the semantics of idioms together with 18 source
domains motivating the meanings of the idioms under examination.
As regards the methodology for this experiment, we exploited the basic ideas of
similar experimental studies undertaken by Boers at al. (2000) and Kövecses &amp;
Szabo (1996). The main hypothesis was that the awareness of the semantic
motivation of BE idiomsproduces better results than mere memorisation in the
teaching/learning of BE idioms. Although no rigorous statistical method was
implemented in the results analysis, the research findings supported the hypothesis
that learning is more successful whenstudents are aware of the semantic motivation
of BE idioms.

Research procedure
The subjects of the study were 20 second-year students studying Business and
Economics at Belgrade Business School. These students were chosen bearing in
mind that they were already learning business English at the college and were
1

The four mechanisms identified in the research are: the conceptual metaphor, the conceptual
metonymy, conventional knowledge and conceptual blending.

130

�Journal of Foreign Language Teaching and Applied Linguistics

familiar with the basics of Business terminology. Moreover, theirEnglish was at the
upper-intermediatelevel, which was a sufficient level for this experiment. The
students were divided into two groups: control group A and experimental group B,
each composed of 10 students. In order to make both groups equal with regard to
their level of English knowledge, subjects were asked to do a general English test
(Quick Placement Test, Oxford University Press and University of Cambridge Local
Examinations Syndicate). After analyzing the test scores, we divided the students
into two groups: the control group had an overall score of 78.25%, whereas the
experimental group’s overall score was 78.75%.
The experiment consisted of two parts. The first part involved a lecture on Business
English idioms, whereas the second part involved the testing of BE idioms. It is
important to point out that the subjects were not familiar with the BE idioms they
were taught (and later tested on)before the experimental study was conducted. The
experiment started with a 20-minute lecture for both groups. Both groups were
introduced to and taught the following twelve BE idioms: a business angel, a sinking
ship, a green product, a bidding war, fresh blood, given a red card, white-collar
worker, economic chill, a safe bet, locust funds, to get off the ground, andeconomic
headwinds. The selected idioms reflect12different source domains, which, owing to
various conceptual metaphors2 identified by Milosevic (2008)3 ,establish the
conceptual mappings with the target domain of BUSINESS/ECONOMY.
In the case of Group A, the procedure was as follows. All twelve BE idioms were
written on the white board and the meanings of all twelve idioms were explained.
The idioms were also exemplified by one sentence containing the given idiom
together with the Serbian translation. After the lecture, the students had 15 minutes to
memorise the given idioms. Then, the students were asked to do a four-exercise test,
which lasted 40 minutes.
In the experimental Group B, the teaching of idioms involved a slightly different
procedure compared to the control Group A. Namely, the idioms were also written
on the white board and the meaning of each idiomwas explained and exemplified
with one major exception. Unlike the students in Group A, while teaching the
selected idioms to students in Group B we introduced the fact that these idioms might
be semantically motivated by the conceptual metaphors established between the
various source domains (WAR, SAILING, etc.) and the target domain of
BUSINESS. For example, when explaining the meaning of an idiom a bidding war,
2

Since this was small-scale research, the emphasis was on the conceptual metaphor as the primary
cognitive mechanism responsible for the semantic motivation of BE idioms.
3 In his work, Milošević (2008) recorded and conducted a detailed semantic analysis of almost 400 BE
idioms in a corpus-based study within the framework of Cognitive Semantics.

131

�The Role of Cognitive Mechanisms and Semantic Motivation in Business English Idioms Acquisition:
An experimental study

the students were presented with the conceptual metaphors DOING BUSINESS IS
WAGING WARS and COMPANIES/BUSINESSMEN ARE WARRIORS.
Similarly,an idiom a safe betinvolved introducing the following metaphors
BUSINESS IS A GAMBLE and INVESTORS ARE GAMBLERS. The same
process was reiterated with all 12 BE idioms. The aim of this teaching/learning
procedure was to raise the experimental-group students’ awareness of thesemantic
motivation of BE idioms by drawing attention to the fact that various conceptual
metaphors motivate the semantics of the BE idioms under examination, forming
conceptual mappings between the established source domains and the domain of
BUSINESS. These students also had fifteen minutes to learn the presented BE
idioms, but, unlike the Group A students, the Group B students were expected to
develop links between the given idioms and the presented conceptual metaphors.
Then, the students in Group B were given 40 minutes to complete a four-exercise
test.
As mentioned earlier, the test that the students in both groups were asked to do had
four different exercises. The total number of idioms in all four exercises was 484.The
first exercise was a gap-fill exercise with 12 sentences that were missing the 12 BE
idioms with which the students had been presented during the lecturing process. The
second exercise consisted of10 sentences and10new BE idioms with a gap-fill task as
well. The sameness of the first two exercises was not coincidental. The second
exercise was devised with a view to checking the students’ ability to apply the
knowledge of the semantic motivation of BE idioms to previously unknown idioms.
The third exercise with a more creativetask was made up of six sentences containing
idioms with one word missing, which needed to be completed with six out of 12
given words. The missing words were the words that were a clear indication of the
source domains they originated from (e.g. slide – PHYSICAL MOVEMENT, blue –
COLOUR, etc.). Finally, the fourth exerciseinvolved twentyBE idioms divided into
two columns of 10idioms and wasthusthe most demanding one.The10idioms in both
columns belonged to the same source domains. The students were instructed to
match the idioms based on the potential similarity between the given idioms. The
first aim of this exercise was to see if the students in the control group could perceive
any similarity between the idioms, and the second was to check to what extent the
experimental group students would recall the semantic motivation of idioms an be
able to applythat knowledge in the matching exercise accordingly. Here are the two
hypotheses that we wanted to test:

4

The 48 tested idioms encompassed all 18 source domains that motivated the semantics of BE idioms
detected by Milošević (2008).

132

�Journal of Foreign Language Teaching and Applied Linguistics

a) If semantic motivation is more useful than the mere memorisation in the
process of idiom teaching/learning, group B will have more correct
responses in exercise 1.
b) If semantic motivation plays a positive role in idiom acquisition, group B
will score higher in exercises 2, 3 and 4, which involve more creative tasks
in three different types of exercises.
We will now investigate the results in relation to the two hypotheses. The data
analysis is presented in the next section.

Data analysis and results
Let us now look at the results of the experimental study. Table 1 presents the
maximum number of points for each of the four exercises, the number of points
scored by Groups A and B respectively.
Table 1.Number of points for
Maximum number of points

Group A

Group B

Exercise 1

120
(100%)

102
(85%)

117
(97,5%)

Exercise 2

100
(100%)

58
(58%)

70
(70%)

Exercise 3

60
(100%)

31
(51, 66%)

35
(58, 33%)

Exercise 4

100
(100%)

42
(42%)

63
(63%)

As the findings in table 1 show, experimental Group B students performed better in
all four exercises. Taking into account the results, let us examine the two hypotheses.
In Exercise 1, both groups recorded high scores. Group A scored 102 correct
responses, which is 85 per cent of the possible 120 responses. Group B scored 117,
which is 97.5 per cent. The high scores of both groups in Exercise 1 −97.5 per cent
for Group B and 85 per cent for Group A − can be attributed to the fact that the
133

�The Role of Cognitive Mechanisms and Semantic Motivation in Business English Idioms Acquisition:
An experimental study

exercise contained the same idioms that students were taught during the lecture 15
minutes prior to the test.Even so, Group B outperformed Group A by 12 per cent. In
Exercise 2, the scores were lower, namely70 and 58 per cent for Groups B and A
respectively, because the idioms were all new to the participants, so they had to
perform a more creative task. Nevertheless, Group B achieved a 12 per cent higher
score. The difference in the third exercise was somewhat smaller, with Group B
scoring58.33 per cent and Group A 51.66 per cent, for two reasons: This was a more
complex type of exercise that required the application of semantic compositionality
of idioms and the number of overall points was significantly lower (60 points) than
the number of points in exercise 1 (120 points) and exercise 2 (100 points). Finally,
the largest difference was recorded in the fourth exercise, with Group B scoring21
per cent higher thanGroup A.This discrepancy probably arises from the fact that the
students in Group B were aware of the existence of various source domains that
motivated the meanings of theBE idioms. The higher scores achieved by Group B in
exercises 2, 3 and 4 appear to support the second hypothesis. To sum up, Group B
produced better results in all four exercises,with the difference ranging from 6.67 to
21 percent.
On the other hand, it is interesting to note that both groups recorded considerably
lower scores in Exercises 2, 3 and 4 in comparison to Exercise 1. There may be at
least two reasons for this. The first, more obvious reason may be the fact that in
Exercise 1, the students were tested all the idioms they had been taught in the lecture
15 minutes before the test. The second, less evident reason might be the fact that
Exercises 2, 3 and 4 contained new idioms, and thestudents had to predict their
meanings. Since we already know that prediction is to be distinguished from
motivation (Lakoff 1987), the lower scores are not surprising. Nevertheless, the
higher scores recorded by Group B indicate that the awareness of semantic
motivation and cognitive mechanisms can assist students in the idiom acquisition
process.
Based on the results analysis, it is tempting to assertthat higher scores achieved by
Group B in all four exercises area result of the Group B students’ knowledge of
conceptual metaphors and the existence of various source domains whose elements
are mapped onto the domain of BUSINESS.This knowledge helped them match the
idiomatic expressions with a greater facility in comparison to Group A.According to
the analysed data, it is evident that there is a clear tendency towards more effective
acquisition of BE idioms if the awareness of their semantic motivation is present.
Clearly, the findings clearly show that the knowledge of the cognitive mechanisms
that motivate the semantics of idioms contributes to a more successful learning of
idioms compared to the traditional learning through the ‘blind’ memorisation
process.
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�Journal of Foreign Language Teaching and Applied Linguistics

Conclusion
Despite the fact that this wasasmall-scale study without any in-depth statistical
analysis, its results are still sufficient to support the conclusion that awareness of the
conceptual structure of BE idioms and of the existence of cognitive mechanisms
behind their meanings –especially the conceptual metaphor – significantly facilitates
the acquisition of BE idioms. Taking into account the research findings and
subsequent interviews with the subjects of the experiment, we may say that the
knowledge of the semantic motivation of idioms helps students learn these linguistic
units more successfully. This claim can be corroborated by the score in all four
exercises, which evidently demonstrates that the experimental group students
achieved consistently higher results than the control group students. On the other
hand, it is important to underline the fact that thesemantic motivation of BE does not
mean that the meanings of the observed idioms are fully predictable (Kövecses &amp;
Szabo 1996: 330). However, the semantic motivation of BE idioms opens up endless
possibilities fora morecomprehensive description of the idiomatic meanings, which
carries considerable pedagogical implications. All in all, we hope that this
experiment might carve out a path to a more systematic acquisition of idioms by
making students aware of the cognitive mechanisms that motivate the semantics of
these linguistic expressions.

References
Bencses, R. (2002). The Cognitive Semantics of Idioms: A Cognitive
Linguistic View. The Even YearBook 5. pp 17-30.
Boers, F., Eyckmans J.&amp; Stengers H. (2007). Presenting Figurative Idioms
with a Touch of Etymology: More than Mere Mnemonics. SAGE
Publications.
Croft, W. &amp;
Cruse, D.A.(2004). Cognitive Linguistics. Cambridge:
Cambridge University Press.
Fauconnier, G. &amp; M. Turner. (2002). The Way We Think: Conceptual
Blending and the Mind’s Hidden Complexities. New York. Basic
Books.
Gibbs, R.W. (1994). The Poetics of Mind. Cambridge: Cambridge University
Press.

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An experimental study

Kövecses, Z (2000). A Cognitive Linguistic View of Learning Idioms in FLT
Context. Universitat GesamthochschuleEssen.
Kövecses, Z &amp; Szabo, P. (1996). Idioms. A View from Cognitive Semantics.
Applied Linguistics 17-3:326-355.
Lakoff, G. &amp; Johnson, M. (1980). Metaphors We Live By. Chicago:
University of Chicago Press.
Lakoff, G. (1987). Women, Fire and Dangerous Things. Chicago: Chicago
University Press.
Makkai, A. (1972). Idiom structure in English. The Hague: Mouton.
Milošević, I. (2008). Idiomatski izrazi u poslovnom engleskom jeziku.
Magistarski rad. Beograd. Filološki fakultet.
Nunberg, G., Sag, I., Wasow, T. (1994). Idioms. Language, Vol.70, No.3,
491-538.
Palmer, F.R. (1981). Semantics. Cambridge: Cambridge University Press.

136

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                <text>This paper aims to explore the possible application of cognitive semantics in the process of teaching and learningBusiness English idioms. The theoretical assumptions of this study are based on the cognitivist view that idioms are, to a certain extent, semantically motivated by cognitive mechanisms, with the conceptual metaphor being the most dominant one. This study is an attempt to test the hypothesis that metaphoric conceptualisation can contribute to a more successful acquisition of idioms, especially in comparison to pure memorisation of the same linguistic expressions. This small-scale experiment was carried out with 20 Business and Economics students divided into the experimental group and the control group. The students in the experimental group were introduced to the semantic motivation of idiom meaning, whereas the control-group students were taught the same idioms in the traditional way. After being presented with the carefully selected idioms in two different ways, the students in both groups were required to do four different types of exercises with a view to testing the semantic motivation hypothesis. As a result, the research findings and the results obtained in this experimental study suggest that the awareness of cognitive mechanism and semantic motivation behind the meaning of idioms can significantly assist students in the process of a somewhat systematic and consistent acquisition of Business English idioms.    Keywords: Idiomatic expressions, Business English, cognitive mechanisms, conceptual metaphor, semantic motivation, language acquisition</text>
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                    <text>Journal of Foreign Language Teaching and Applied Linguistics

The role of concept analysis in studying English (on the basis of American
political discourse)
ChanturidzeYulia
Lomonosov Moscow State University, Moscow
Submitted: 02.04.2014.
Accepted: 13.11.2014.
Abstract
Once a person sets a goal of studying the culture of some country or even of teaching it to foreign
students in classrooms, he/she cannot manage without taking into account its reflection in the
languages. it is the language that fixes all peculiarities of people’s world perception and becomes the
storage of knowledge about it. It is in the light of such perception that a human being sees the world.
Thus, one can speak about a linguistic world view. The linguistic world view is based on the set of
certain concepts. A concept is a great deal broader than the lexical meaning of a word as it also
includes an evaluative component. Cultures may share the same concepts or possess their own
uniqueness. The latter are often referred to as national-specific concepts. These are the concepts that
render the peculiarities of nation's mentality, world view and evaluation of the material world. In order
to understand each other people must share the set of concepts and the same background information.
This is often referred to as “common knowledge” [1.P.174-175]. At present considerable attention is
drawn to discourse, especially its political variety. The analysis of national-specific concepts and the
set of linguistic means which express them in political discourse seem to be of special interest in the
discussion of typical cultural characteristics as political sphere is one of the constituent parts of any
national culture. Thus, political discourse contributes to the understanding of the ways values have
been developed. The importance of linguistic analysis of political discourse as part of culture teaching
can be illustrated using materials from the African American political discourse, in which such
concepts as ‘freedom’, ‘power’, ‘equality’ and ‘African American dream’ come to the fore.
Keywords: discourse, culture, teaching, worldview, concept, African American dream
“Every language is a temple in which the soul
of those who speak it is enshrined.”
Oliver Wendell Holmes
Language is a means of communication between people. It is inextricably bound to the life and
development of people who use it. It is a human being who perceives and understands the world
through various senses and creates a worldview on the basis of this experience. Having received the
results of such a perception, people passtheir knowledge to other people with the help of language.
That is why one can argue that language, thinking and culture are so closely interconnected that they
exist in the state of unity.
Language does not only reflect people’s worldview and culture;among its key functions one can also
name preserving culture and passing it on to the next generations. In this respect it goes without saying
that it is necessary to turn to language analysis when teaching foreign cultures to students. People see
the world around them differently: Their worldview depends on what has become traditionally
important to them. The peculiarities of the vocabulary of a language should be noticed by teachers of
language and culture and explained to students.

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�The role of concept analysis in studying English (on the basis of American political discourse)

As a result of world perception one can observe the appearance of concepts in culture. Their nature has
been defined by such prominent Russian linguists as V.A.Maslova and Y.S.Stepanov. Then their theory
has been applied to a great variety of languages (see Levenkova E.R., Ter-Minasova S.G.,
Vishnyakova O.D. and others). As a result of their research it has become clear that an important
peculiarity of a concept, which helps to distinguish it from the lexical meaning, appears to be the fact
that a concept is “felt through”, i.e. it carries some special emotions and reflects a person’s attitude to it
(positive or negative). Moreover, concepts are connected with the norms of people’s behaviour since
they also fix the peculiarities of native speakers’ culture.
Having clarified the notion of a concept to students, it seems to be of major importance for teachers to
classify all its variants. Concepts represented only in a specific culture are often called “nationalspecific”. It is they that fully reflect the peculiarities of people’s mentality, values and worldview. In
addition, the representatives of various social classes also see it in their own way. That is why one can
speak not only about national-specific concepts but also about historically- and socially-conditioned
ones of a certain language. In addition, it is essential to keep in mind that the set of concepts in
language always changes andthat their structure and meaning transform as well because the world is
perceived differently at certain stages of history. So, one can differentiate between static and dynamic
concepts, though the former ones are less numerous than the latter ones.
At this stage it seems necessary to illustrate the role of language in representing people’s worldview by
adducing some examples. For this reason let us turn to political discourse in its African-American
variety. In this article an example of political discourse was chosen for analysis as it is it that is
characterized by a high concentration of stylistic means, which contribute to the expression of concepts
in language.
The aim of turning to political discourse is also explained by the fact that the political sphere is one of
the constituent parts of any culture. It plays the key role in reflecting the national worldview and
pursuing political aims, and is meant to influence the addressee by means of language. This peculiarity
explains the reason so much attention is drawn to political discourse at present.
One of the best examples of political discourse can be found in the USA. Political public addresses
have always been important for Americans. An increase in their significance is observed in the 20 th and
21st centuries when African Americans took the political floor in America. Let us illustrate the way of
concept analysis with the help of Martin Luther King’s “I Have a Dream”speech where a new concept
– the African-American Dream – can be singled out.
When speaking about the American mentality in general, one easily singles out individualism,
rationality, individual freedom and self-confidence. The most well-known and complex concept of the
American worldview is the “American Dream”. It belongs to national-specific concepts even though
similar ones appear in modern worldviews of other peoples (the “Ukrainian Dream” [2], the “Georgian
Dream” [4]).
The notion of the American Dream is closely connected with the idea of America’s social and cultural
‘selectedness’. That is why, in order to identify themselves and distinguish themselves from other
nations, there appeared unique values and ideas, one of which is the American Dream.
The term was first used by James Truslow Adams in his book “The Epic of America.” He states that
the American Dream is "that dream of a land in which life should be better and richer and fuller for
everyone, with opportunity for each according to ability or achievement” [1, pp.5-6].In order to let the
students get a fuller understanding of the concept in question, it is necessary to turn their attention to its
278

�Journal of Foreign Language Teaching and Applied Linguistics

definition in dictionaries published in different decades.
Longman Dictionary of English Language and Culture [6, p.33]:
American Dream (the): the idea that the US is a place where everyone has the chance of becoming
rich and successful. Many immigrants to the US in the early 20 th century believed in the American
Dream.
Oxford Guide to British and American Culture [8, p.13]:
The American Dream: the belief of Americans that their country offers opportunities for a good and
successful life. For minorities and people coming from abroad to live in America, the dream also
includes freedom and equal rights.
As a result of definition analysis,students can see that immigrants’ understanding of the American
Dream was added to the dictionary entry. If they consult more dictionaries they will findout that
nowadays there exist a number of definitions of this concept, each of them bringing its various
components to the fore. It shows that the components of the American Dream have not always been the
same. From this one can conclude that the American Dream is a dynamic concept. So it seems possible
to speak about their evolution. [1] If at the end of definition analysis a concept is named “dynamic”,
students must be asked toprove it with the help of examples. So, the next step is looking for the actual
realization of this concept in discourse. As mentioned above, a concept contains an emotionalevaluative component. That is why one of the students’ tasks is also to figure out the emotional
colouring of the concept in question.
Martin Luther King was an African American and addressed the audience with the “I Have a Dream”
speech during the civil rights movement in the USA. It is crucial to keep this fact in mind while
analyzing the set of concepts in the speech. Being the citizens of the USA, African Americans partly
shared the views of Americans, as they are united by the territory and history. However, there is a set
of concepts that were influenced by the peculiarities of historical development of the USA, i.e. a long
period of segregation and discrimination of African Americans. That is why there appeared a unique
concept of the “African American Dream”. This new concept is a key to understanding the African
American worldview since it is based on their strivings, cravings and hopes for the future. Some time
ago the African American Dream used to be part of the American Dream, a broader concept. That is
why the definitions of the earlier period are applicable to a narrower concept. Here, the African
American Dream is examined as a separate concept that has its own characteristics, which are often
different from those of the American Dream.
It is not difficult to imagine what African Americans have been dreaming of during the two previous
centuries. What they wanted most of all was certainly freedom. Only after 1865 newly freed African
Americans started new lives in spite of the fact that attitudes toward them were still negative. That is
why there appeared one more component of their dream – the will to be treated equally to the white
population of the country. African Americans dreamt of being able to make choices without the
restriction of their race and skin colour.
It was Martin Luther King who spoke about a new dream that was not the same as the American
Dream. In his best-known speech, “I Have a Dream,” he defined it in the following way: “It is a dream
deeply rooted in the American dream &lt;…&gt; a dream that one day this nation will rise up and live out
the true meaning of its creed: ‘We hold these truths to be self-evident; that all men are created equal.’”
[7] These words can be seen as the emergence of the African American Dream. So, its core element in
the middle of the 20th century, in Martin Luther King, Jr.’s opinion, was the idea of racial equality.
In the “I Have a Dream” speech, Martin Luther King stands up for the existence of the Dream in
people’s hearts. He shows that even though African Americans are not satisfied with the way they are
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treated, they do not deny the Dream. Ill-treatment of African Americans, injustice, persecution,
discrimination, and oppression are shown in the “I Have a Dream” speech as threatening, sinister and
sullen:

the long night of captivity

quicksands of racial injustice

storms of persecution

winds of police brutality

heat of injustice

heat of oppression
On the contrary, positive treatment is seen asa pleasant and joyful natural phenomenon:

a joyous daybreak

sunlit path of racial justice

invigorating autumn of freedom and equality

oasis of freedom and justice
In order to describe the modern attitude towards African Americans, the leader of the U.S. civil rights
movement uses a sequence of adjectives and nouns with negative connotations: “dark”, “desolate”,
“storm”, “heat”. They represent natural phenomena that prevent peaceful existence. The same idea can
be applied to unfairness, discrimination and segregation. That is how emotionally coloured words
contribute to the understanding of the concept.
One more point of analysis in this speech is the revelation ofa Biblical layer that broadens the
understanding of the African American Dream. The main source of M.L.King’s language was the King
James translation of the Bible. In his childhood, King attended his father’s church and listened to the
preachers. He had a unique memory and could cite the passages from the Bible. As a result, one can
find numerous allusions to the Bible in the speech under analysis. Examples related to the
representation of the African American Dream are provided below:
“we will not be satisfied until justice rolls
AMOS 5:24: “But let judgment run down as
down like waters and righteousness like a mighty waters, and righteousness as a mighty stream.”
stream.”
“I have a dream that every valley shall be
ISAIAH 40:4: "Every valley shall be exalted,
exalted”
and every mountain and hill shall be made low”
“from the quicksands of racial injustice to the
MATTHEW 7:24-27: Parable of the houses
solid rock of brotherhood”
built on the sand and on the rock.
The use of Biblical allusions is truly remarkable because by introducing such metaphors in the address,
Martin Luther King not only expresses his own ideas with respect to the actual state of affairs at the
time, but also reminds people of the parables, which are relevant at all times. [5, p.79]. Thus, thanks to
Martin Luther King the African American Dream has connections to religion, proving the fact that not
only material wealth is important for immigrants.
Later, in 1965, Martin Luther King would elucidate the concept by quoting the Declaration of
Independence once again: “It wouldn’t take us long to discover the substance of that dream. It is found
in those majestic words of the Declaration of Independence, words lifted to cosmic proportions: ‘We
hold these truths to be self-evident, that all men are created equal, that they are endowed by God,
Creator, with certain inalienable Rights, that among these are Life, Liberty, and the pursuit of
Happiness.’ This is a dream. It’s a great dream.” [3] In this passage he drew special attention to the
words “all men” as they suggest absence of any division of the Americans into groups and the idea of
unity comes to the fore.

280

�Journal of Foreign Language Teaching and Applied Linguistics

To sum up, with the help of the examples adduced above, it has been shown that the African American
Dream is a true concept as it meets all the requirements of a concept mentioned in the theoretical part
of the present article: It is a national-specific dynamic concept that arouses certain positive emotions of
people who use it. Being a historically conditioned concept, it also has some historic references to
African Americans’ past, especially to the civil rights movement in the USA.
The concept of the African American Dream is not the only one that finds its realization in Martin
Luther King’s speech. In his address he also turns to the notion of freedom, which becomes a separate
concept: it is a complicated and important notion without which it is difficult to imagine the culture in
question [3, p.27]. Some decades ago, the concept of freedom was understood merely as freedom from
slavery, but in this very speech it reflects something greater – the attitude towards African Americans
in society and their moral state. This time its main components are getting rid of segregation and
discrimination andletting African Americans feel equal to white Americans.
“But one hundred years later, the Negro still is not free. One hundred years later, the life of the Negro
is still sadly crippled by the manacles of segregation and the chains of discrimination”[7].
The modern understanding of freedom, in Martin Luther King’s opinion, is close to that of freedom
from slavery becausemen are still not free, but “crippled by manacles and chains”. However, in this
case one comes across a metaphoric understanding of African Americans’ inability to escape from the
fetters of segregation and discrimination.
Moreover, there is a link between the notion of freedom and other components of life that African
Americans have been striving for, for example “freedom and … justice”, “freedom and equality” and
“an oasis of freedom and justice”. Thus, the notions of justice and equality also define the African
American worldview, showing that freedom is not everything they want to achieve.
If African Americans want to get the desired result, they need to put in a great deal of effort. That is
why the concept of freedom is accompanied by the idea of struggle.
“&lt;…&gt; we must rise to the majestic heights of meeting physical force with soul force.”
“We can never be satisfied as long as the Negro is the victim of the unspeakable horrors of police
brutality. We can never be satisfied as long as our bodies, heavy with the fatigue of travel, cannot gain
lodging in the motels of the highways and the hotels of the cities. We cannot be satisfied as long as the
Negro’s basic mobility is from a smaller ghetto to a larger one…”[7].
As can be seen from the examples adduced above, struggle presupposes not an armed rebellion but a
constant movement forwards, spiritual power, a desire to change the current state of affairs andhope for
the future. It follows that Martin Luther King, unlike Malcolm X, was not an adherent of a radical
approach to the situation, but promoted integration with the rest of Americans.
These are two basic concepts of the African American worldview that have been reflected in the
political discourse of the civil rights movement, represented in the article by Martin Luther King, Jr.’s
speech. They have also been developed in addresses by other African American leaders and politicians.
Some of these concepts exist even at present, though slight changes in their understanding are possible.
One can find them in Barack Obama’s and Louis Farrakhan’s speeches.
The African American Dream of the 20thand 21st centuries is characterized by a definite opposition of
the reality and the ideal, by a necessity to struggle, by believing in the Dream. The African American
Dream remains a complex and multilayered concept. To get a fuller picture,students can also turn to
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�The role of concept analysis in studying English (on the basis of American political discourse)

Malcolm X’s addresses and even to addresses by our contemporariessuch as Barack Obama and Louis
Farrakhan. That is how the evolution of the concept in question can be illustrated.
To conclude, language is a great source of information about culture and the worldview of people. It is
a means of passing traditions and attitudes from generation to generation and setting them firmly in
people’s minds. That is why doing concept analysis,following the stages mentioned at the very
beginning of this article, in culture classes with foreign students seems to be of considerable
importance.

References
Баранова Л.Л. Американскаямечта: Учебно-методическоепособие. М.:
Пресс, 2006.

МАКС

Лунев С. Чтотакоеукраинскаямечта. «Однако», 14.08.2012;
http://www.odnako.org/blogs/show_20248/
Маслова В.А. Когнитивнаялингвистика: Учебноепособие. Мн.:
2004.

ТетраСистемс,

ПартияГрузинскаямечта; http://gd.ge/?lang=Rus
Chanturidze J., Martin Luther King, Jr. and the American Political Discourse:
Rhetoric
and Religion // LATEUM 2013 Conference Proceedings. ELT and Linguistics 2013: New
Strategies for Better Solutions:
Conference Proceedings / Editor-in-Chief: Prof.Olga
Aleksandrova. –
M.: MAKS Press, 2013.
Longman Dictionary of English Language and Culture, 1992.

Martin Luther King, Jr.’s speech “I Have a Dream”, 1963;
http://www.americanrhetoric.com/speeches/mlkihaveadream.htm.
Oxford Guide to British and American Culture, 2001.

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                    <text>The Role of Consumer Trust in Internet Shopping: A Comparative Study
in Turkey and Bosnia and Herzegovina
Merjem Rovčanin
International Burch University
Bosnia And Herzegovina
merjem.rovcanin@hotmail.com
Teoman Duman
International Burch University
Bosnia And Herzegovina
teoman.duman@ibu.edu.ba
Kenan Aydın
Yıldız Technical University
Turkey
kenanaydin@gmail.com
Meral Uzunöz
Yıldız Technical University
Turkey
muzunoz@yildiz.edu.tr
Abstract: Customer trust is becoming more important in today’s business environments
especially in electronic commerce. However, the role of customer trust in internet shopping is
not very well known in different marketing environments. The purpose of this study is to
compare Bosnian and Turkish customers on factors related to customer trust in electronic
commerce such as e-commerce knowledge, perceived reputation, perceived risk, perceived
ease of use, loyalty and switching behavior. The study will analyze the role of customer trust
in two economies, one of which, Turkey, as a fast growing market whereas the other one,
Bosnia and Herzegovina as a volatile transition market. The results of the study will provide
implications for those companies that do e-business in markets like Turkey and Bosnia and
Herzegovina.
Keywords:electronic commerce, online purchases, e-business, internet shopping, customer
trust, switching behavior, loyalty, perceived reputation, perceived risk, perceived ease of use,
risk perception.

190

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Teoman, DUMAN
Kenan, AYDIN
Meral, UZUNÖZ</text>
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                <text>Customer trust is becoming more important in today’s business environments especially in electronic commerce. However, the role of customer trust in internet shopping is not very well known in different marketing environments. The purpose of this study is to compare Bosnian and Turkish customers on factors related to customer trust in electronic commerce such as e-commerce knowledge, perceived reputation, perceived risk, perceived ease of use, loyalty and switching behavior. The study will analyze the role of customer trust in two economies, one of which, Turkey, as a fast growing market whereas  the other one, Bosnia and Herzegovina as a volatile transition market. The results of the study will provide implications for those companies that do e-business in markets like Turkey and Bosnia and Herzegovina.     Keywords:electronic commerce, online purchases, e-business, internet shopping, customer trust, switching behavior, loyalty, perceived reputation, perceived risk, perceived ease of use, risk perception.  </text>
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                    <text>1st International Conference on Foreign Language Teaching and Applied Linguistics
May 5-7 2011 Sarajevo

The Role of Drama in Language Teaching
Gulnar Guliyeva
Language Teaching Coordinating Unit
Qafqaz University, Azerbaijan
gquliyeva@qu.edu.az
gulquliyeva@yahoo.com
Abstract: The aim of this study is to investigate the role of drama activities in
education, especially in language teaching within the Drama Club of English
Language and Literature Department of Qafqaz University. It is a case study of the
use of drama in a language class, describing the course structure and classroom
procedures. The study was carried out in the second semester of the 2008-2009
academic years during the rehearsals of performance ―Pride and Prejudice‖. It
includes personal experiences of group of students from different departments and
different age groups and language teachers which have successfully performed and
achieved their aims and evaluated the results, presenting setbacks and possible
solutions for teaching language to foreign learners. Finally, it encourages the use of
drama for transformative and emancipatory learning.
Key Words: Drama, language, learning, teaching

Introduction
Drama is a creative form of learning. Involving students in cooperative, process-oriented and at the
same time peace-related drama activities, is therefore one of the most challenging tasks for the language
teachers. As drama methods have not often been included in teacher training so far, it is of great importance that
in-service training institutions offer workshops or even a real training course on the use of drama techniques in
language teaching. In contrast with European countries in Azerbaijan drama as a teaching method is unknown.
There were different attempts to develop this methodology, but unfortunately were left unfinished. Having
personally experienced the effects of drama activities in language teaching, we came to the conclusion that it not
only motivates students and helps to speed up the learning process, but also improves their relationships with
each other and the atmosphere of the class. Integrating drama as a teaching method in language teaching, means
bringing real life as well as fantasy situations and characters into the classroom. It requires enthusiasm and a
willingness ―to take risks‖ on the part of the students and the teacher. A risk that was gladly taken by almost 26
students from all the faculties of our university was to their own benefit. This paper presents the results of an
investigation during the rehearsals into the value of using drama in a university classroom. Drawing on Di Pietro
(1987) and Via (1976) on the advantages of using drama in language learning, from Mezirow (1990) and Schôn
(1991) on the importance of reflection for promoting meaningful learning, and from Donato and McCormick
(1994) and Lukinsky (1990) on the effectiveness of portfolios as a tool to promote reflection, the paper presents
the use of drama in not only language teaching, but also in different areas of teaching-learning process.

Drama in education
Theatre is an important part of many people‘s lives, bringing the gifts of entertainment and story
sharing to people around the world. Theatre has different forms in different cultures for example, Turkish
shadow puppets, Chinese opera, Greek tragedy and comedy, traditional African storytelling and drumming, and
fully staged shows and performances. No matter the style of theatre, performances have the potential to create
magical and unforgettable moments for their audiences. The term ‗drama in education‘ refers to using theatre for
a purpose beyond entertaining an audience. This purpose is generally to change the knowledge, attitudes,
behaviors or perhaps all them of audience members. There has always been a bridge between education and
entertainment. From the earliest time, theatre has been used to spread news, share history, or educate people
about events outside of their communities. Recently, the use of drama and theatre arts for educational purpose
has undergone a remarkable resurgence. In particular, in social education provided a focus for countless dramatic
presentations. Television drama, radio plays, mass media campaigns, comic books, and other imaginative
offerings have been used around the world to convey information and influence behavior. Audience members

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May 5-7 2011 Sarajevo
often relate to characters on stage or in the radio or television drama are motivated to participate in interactive
opportunities.
There is a growing body of evidence on the utility of theatre in education in western countries. In fact in
Europe many books have been written on drama and its role in education process such as ―Stage by Stage: A
Handbook for Using Drama in the Second Language Classroom‖ by Burke and O‘Sullivan, ―Words Into Worlds:
Learning a Second Language Through Process Drama‖ by O‘Nail and Kao, ―Thinking it Through: Developing
Thinking and Language Skills Through Drama Activities‖ by Thompson and Evans and it was largely used not
only in formal education, but also in informal education. As John O. Stevens in his ―Awareness‖ points out
―…anything you can do to increase communication in your class will reduce your need to impose order by
authority, and reduce the students‘ need to rebel against that authority‖. It is seen as a powerful tool in language
teaching. The theatre can strengthen the emotional and psychological appeal of messages and provide a
believable and interesting way to explore key points of language. Drama allows audience and participants to
receive information in an entertaining and exciting way.
At its best, drama captures students‘ attention; even not active students bored by lessons are animated
by live drama. It engages students focusing their attention and actively involving them in an experience. Active
involvement means teacher achieved 50 % of lesson‘s objectives. If used effectively, drama allows influencing
students‘ not only intellectual or cognitive skills, but also emotions and self-confidence in ways that traditional
instruction cannot. The more the senses are involved the more effectively and actively you learn, and the
improvements you make will be lasting. Whereas we teachers have long been familiar with games and small
drama activities in our classrooms to encourage students‘ participation and active learning process, the drama as
a teaching method was not largely studied and was ignored in traditional teaching process of foreign languages.
The more ―open‖ and the less ―controlled‖ communication is, the more fluent, natural and spontaneous
and the more authentic it will be. This of course means that the traditional boring (teacher) questions and (pupil)
answers are no longer the core of a lesson. Process drama is concerned with the development of a wider context
for exploration – a dramatic world created by the teacher and students working together within the experience. It
can also fruitfully be applied in areas like cultural studies, literature or the usual range of topics from generation
gap to bullying and gender issues.

Method of study
The one-year course we have started was to process drama methods in the teaching of English as a
Foreign Language. As we mentioned above it required enthusiasm and a willingness ―to take risks‖ on the part
of the students and the teacher. A risk that was gladly taken by almost 26 students from all the faculties of our
university was to their own and their students‘ benefit. They were from different faculties and from different age
groups. We altogether successfully staged our play and reached our purposes. Our main aims and objectives
were:
• To promote the use of drama as a teaching method in foreign language teaching
• To integrate drama into the foreign language lesson
• To attract less sociable and asocial students to work together
• To improve communicative skills through drama
• To integrate drama into the teaching of cultural studies, literature, etc.
• To promote the use of drama in communication skills, personality training, social learning, reflective
skills, observation skills, aesthetic understanding, creativity, tolerance and acceptance, self confidence.
Therefore the main ideas and some results of the training course are now presented in this lecture.
We want to speak to you of our experiences with people who are students of another language. We
should tell you that English is our second language and to teach the language to students of second language is
very difficult. In our profession it is important to teach language with native speaker, because students of a
second language in England, America and any other English speaking countries have the opportunity to hear
English spoken every day. The daily necessity of speaking English gives them practical reasons for wanting to
speak it well. They must find the ways to communicate in English in the workplace, to do their shopping, and to
socialize with English speakers, so it is not necessary to motivate them to speak it. While we had native speakers
in our university it was much better, but after all as being the teacher of second language we decided to search
for ways. When leaving the classroom the question how much we have achieved our aims are always in our
minds. We thought that we must find any other methodology to be successful and this method was drama. First
of all we began with small group, about 17 students and began to work on ―King Lear‖ by W. Shakespeare. We
used simple version of the play not to bore students. Act by act we saw the improvement of the students, both in

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�1st International Conference on Foreign Language Teaching and Applied Linguistics
May 5-7 2011 Sarajevo
their language skills and self confidence to speak in front of the people. Some of them which couldn‘t even
answer the questions in front of the class now could freely speak to audience.
The students who are studying English as a foreign language are of course different. Because some
students do not need to speak English in their daily lives, their motivation to learn it is more theoretical. Some of
them know that knowledge of English, because it is becoming a global language, may help them in their chosen
professions when they finish university. This kind of students have good listening comprehension and are very
good with grammar, but their motivation in studying English is mostly to make good marks on their exams. If we
ask them to speak, only a few in each class is eager to do so. It is sure that after some time from exam, what they
have learned vanish from their minds. There are some reasons of this kind of behavior. One of the reasons is
lacking self confidence, shy and having no practical experiences. They are shy about their accents, and afraid of
making mistakes in public.
So we, teachers of English as a foreign language, face with two problems. The first problem is how to
get students to actually speak English and not just memorize grammar rules to make good marks on exams. The
second is to help them speak more clearly by slightly reducing their accents if clarity seems to be a problem. So
drama method is where both of these can be solved together.
This method of teaching students to speak a foreign language was of course Drama. Using drama in the
classroom is valuable. It develops students reading comprehension, vocabulary building, and most important, in
using language to negotiate in real situations.
The method is simple enough. The teacher should choose a piece of dramatic literature in English or
any other language. We chose ―Pride and Prejudice‖. The novel itself is long and for many students in the
classroom it is boring to read. So we made the script of the novel in a little bit simplified and shortened form. It
is better that the play has many characters as ―Pride and Prejudice‖; almost every student could participate, so as
to give as many students as possible the chance to take part. Make photocopy of the script for each student. Next,
the teacher should make a list of important vocabulary in the play, and give the students the assignment of
looking up these words in the dictionary. A vocabulary test may be appropriate afterwards. Next students are
assigned to read the script and to come to class with a list of the characters and a written description of each
character. Students should also be asked to suggest a student who should play the part of each character, and to
specify which character they themselves would like to play.
They must follow following instructions: 1. Read and comprehend the text. 2. Use a dictionary to learn
the words that they do not understand. Before memorizing the text they should comprehend their character and
understand each word of its speech. They can even express it in their own language for the first time for better
comprehension. When they read their parts in class, or better still when they learn to speak their parts from
memory, the teacher can listen and make notes to help them correct their pronunciation later, remembering that
clarity is what is important at this stage. Finally, when the students act their parts and invest the dialogue with
feeling, they will remember the words and phrases far better than they would if only preparing for an exam, and
will be able to use these phrases as tools in real life situations.
The word ―Drama‖ is Greek word which means ‗to do‘ or ‗to act‘, that is to say to take action. The duty
of actors in a theatrical production is to take the actions that the characters take in the story. Acting is a form of
communication, and communication is the transmission of information from sender to receiver, who for our
purposes now is actor and audience.
When we study a dramatic text so that we may learn how to perform the text, we must ask questions
and make decisions. The playwright does not give us all this information, so in reading the dramatic text an actor
must invent or create some of it, while staying faithful to what is written in the text of course. The actor must ask
himself several questions: who am I? What are my relations with other characters? Why they hate me? Why they
love me? and etc.
An actor must, first and foremost, communicate to an audience by transmitting information about what
a character is doing in the story. If the actor understands why the character is doing what he does, this will enable
him to empathize with the character and to feel what the character feels in the story, and this information will
also be communicated to make the performance more believable, but this information about feelings and
motivation.
When students are assigned to play the parts of the characters in a play, they should be asked to decide
why their characters are saying each line of dialogue, i.e. what they want at that moment, and what their
characters are doing by saying those words. They should describe their actions in terms of verbs. Not only will
the students vocabulary of verbs increase, but also each entire phrase will come to life as the student speaks it as
an action, and will more effectively enter the student‘s memory for later use in other situations and will be visual
experience for other students.

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May 5-7 2011 Sarajevo
Finally we want to note that being Student Based Learning, Drama is successful method in teaching
language, literature and culture. It is much more effective learning tool than simply listening to a lecture. It
seems to us that students playing the roles of other characters in other cultures will not only learn language more
effectively, but will also learn why we want to communicate with each other.

References
Akimov. H. : Театральное наследие. Баку, 1987
Almond, Mark: Teaching English with Drama. How to use drama and plays when teaching – for the professional
English language teacher. London: Modern English Publishing 2005.
Andersen, Marianne Miami: Theatersport und Improtheater. Planegg: Buschfunk Verlag 1996.
Anderson, Jason: Teamwork. Interactive tasks to get students talking. Addlestone: Delta 2004.
Atkins, Greg: improv! A handbook for the actor. Portsmouth: Heinemann 1994.
Bacová, Daniela &amp; Phillips, Tim (eds): As If… Drama-based lesson plans for English language teaching.
Bratislava: The British Council 1999.
Berlin C., Hornbeck K.: Theatre-Based Techniques for Youth Peer Education Training Manual. Y-PEER, 2010
Benathan, Joss: Developing Drama Skills 11 – 14. Oxford: Heinemann Educational 2000.
Bernardi, Philip: Improvisation Starters. A collection of 900 improvisation situations for the theater. Cincinnati,
Ohio: Betterway Books 1992.
Berry, Kathleen S.: Acting against the Grain. The Dramatic Arts and Cultural Studies. New York and London:
RoutledgeFalmer 2000.
Blank, Carla &amp; Roberts, Jody: Live on Stage. Performing Arts for Middle School. Teacher resource book. Palo
Alto, Ca.: Dale Seymour 1997.
Boal, Augusto: Games for Actors and Non-Actors. London and New York: Routledge 1992.
Boal, Augusto: The Rainbow of Desire. The Boal method of theatre and therapy. London and New York:
Routledge 1994.
Bolton, Gavin M.: Acting in Classroom Drama. A critical analysis. Portland, Maine: Calendar Islands Publishers
1999.
Burke, A. and O‘Sullivan, J.: Stage by Stage: A Handbook for Using Drama in the Second Language Classroom
Kao, Shin-Mei &amp; O‘Neill, Cecily: Words into Worlds. Learning a second language through process drama.
Stamford, CT: Ablesh Publishing 1998.
McCaslin, Nellie: Creative Drama in the Classroom. Studio City, Ca.: Players Press 1990.
O‘Neill, Cecily: Drama Worlds. A framework for process drama. Portsmouth, NH: Heinemann 1995.
O'Neill, C. and Kao, Sh.: ―Words Into Worlds: Learning a Second Language Through Process Drama ―
Thompson, G. and Evans, H. : ―Thinking it Through: Developing Thinking and Language Skills Through Drama
Activities‖

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                <text>The aim of this study is to investigate the role of drama activities in  education, especially in language teaching within the Drama Club of English  Language and Literature Department of Qafqaz University. It is a case study of the  use of drama in a language class, describing the course structure and classroom  procedures. The study was carried out in the second semester of the 2008-2009  academic years during the rehearsals of performance ―Pride and Prejudice‖. It  includes personal experiences of group of students from different departments and  different age groups and language teachers which have successfully performed and  achieved their aims and evaluated the results, presenting setbacks and possible  solutions for teaching language to foreign learners. Finally, it encourages the use of  drama for transformative and emancipatory learning.</text>
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                    <text>2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

The Role of Energy Economics in Sustainable Development
Tuğrul KANDEMĠR
Faculty of Economics and Administrative Sciences
Afyon Kocatepe University
Turkey
kandemir@aku.edu.tr
Mehmet Emre GÖRGÜLÜ
Faculty of Economics and Administrative Sciences
Afyon Kocatepe University
Turkey
egorgulu@aku.edu.tr

Abstract: For a growing country, the most needed stimulus is energy. Without any access to
adequate energy resources it is hard for a growing country to sustain economic development.
Especially after the 1973 Oil Crisis, the importance of energy resources has been well
understood. Most of the developed countries took measures to avoid the undesirable effects of
reliance on these energy resources since then. This page of the history has contributed the
most to the evolution of the modern day energy economics field. Thenceforth the developing
and the developed world rang the changes to manage their energy policies effectively.
Sustainable development on the other hand - most broadly - implies the effective use of
resources aiming at development not just for present but also for future generations. As
effective managing of the energy policy would entail reaping benefits in the long run, energy
economics becomes a field with crucial role in sustainable development. Therefore, this paper
promotes the effective use of energy resources for a growing country from both perspectives
of energy economics and sustainable development.

Keywords: Energy Economics, Sustainable Development, Effective use of Energy
Resources.

Energy Economics
For a growing country, the most needed stimulus is energy. Without any access to adequate energy
resources it is hard for a growing country to sustain economic development. In this direction, most broadly,
energy economics is the field that deals with efficient usage of the energy resources. As Sweeney states (2001,
pp. 3-4), according to the energy economics standpoint, energy is neither created nor destroyed (except through
nuclear reactions) but energy can be transformed among its various forms. Moreover, energy comes from the
nature and ultimately is released back into the nature. Therefore, in Sweeney‘s own words (Sweeney, 2001, pp.
4-5) ―energy economics is the field of human activities using energy resources from naturally available forms,
through often complex conversion processes, to forms providing energy services‖.
Fossil fuels occupy a remarkable place in the energy economics field. Prior to the 1970s, particularly the
oil market worked unilaterally to the benefit of some major Northern oil companies. Seven large oil companies
known as the ―Seven Sisters‖ dominated the world oil market. The oil-producing countries, especially those in
the Middle East, should have been the rightful owners of their oil resources, but instead they found themselves
almost entirely dependent upon the ―Seven Sisters‖ for the revenues from their oil resources. This dependency
stemmed from the fact that none of those oil-producing countries had the necessary skills, technology or
marketing abilities to turn their resources into cash (Lairson and Skidmore, 1993; Van Suntum, 2005).
In the 1970s, however, the ownership rights of oil began to relay. Political situation in oil-producing
areas of the world gave rise to a boost of economic power of Organization of Petroleum Exporting Countries
(OPEC). In 1973, as a response to US and other Western support to Israel in Yom Kippur War against Egypt, the
Arab members of OPEC cut oil production in remarkable portions and announced an embargo on oil deliveries
to those countries. As a result of those actions, in a market with tight supply conditions namely tight worldwide
oil production capacity, it was inevitable to face with sharp increases in the world price of oil. This was a major

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indication of relaying ownership rights of oil in favor of oil-producing countries (Lairson and Skidmore, 1993;
Van Suntum, 2005).
It was 1973 Oil Crisis that marked a milestone in the pages of the history. It was that date the economic
system as we know today has been founded. The 1973 crisis was a major cause of the end of the previous
economic system of Bretton Woods. It changed the level of world price of oil and the prices remained in high
levels well after the crisis. Especially after the 1973 Oil Crisis, the importance of energy resources and therefore,
energy economics has been well understood. Most of the developed countries took measures to avoid the
undesirable effects of reliance on these energy resources since then. This page of the history has contributed the
most to the evolution of the modern day energy economics field. Thenceforth the developing and the developed
world rang the changes to manage their energy policies effectively. After this first crisis, particularly US had
realized how dependent she was to the imported oil. Then US decided to carry out policies to lessen the effects
of this dependency (Sweeney, 2001). Accordingly US approached to Kingdom of Saudi Arabia as a new
strategic partner. The importance of this act solely lies in the fact that Saudi Arabia is one of the co-founders of
OPEC and is the largest oil exporter. This partnership with Saudi Arabia led US to secure its oil importing future
free from any other embargos - at least not from Saudi Arabia, given that Saudi oil reserves would have met US
oil demands at that time. These developments after the first oil crisis are very crucial to understand the role the
energy economics played in shaping the new world order.
Today, energy economics is somehow underlies nearly every international political issue. Even though
those issues would seem to be political at the first glance, the energy needs are the motivating factor for almost
all of them. The First Iraq War (The Gulf War) and the ensuing Iraq invasion by US and the dangerous political
game that US plays with Iran nowadays are all point out the fact that depicted above. Even though the fight for
energy resources left its mark on the last century, it has been sharply intensified in the latest decades. As shown
in Figure 1 below world total energy consumption has continued to rise in the last three decades. Moreover fossil
fuels‘ share in world total energy consumption remains at top for the same period and gives us the strong
indication that they will remain as the primary energy resource for the next century. If world‘s energy demand
will continue to rise as it did in the last century - last three decades in particular - then this is going to be a clear
indication of increasing importance of energy economics field. Thus, Figure 1 particularly suggests that energy
economics gains importance within last three decades.
Figure 1 - World Energy Consumption Between 1980-2006
500
Petroleum

Quadrillion (1015) British Thermal Units (Btu)

450
400

Natural Gas

350
Coal

300
250

Hydro

200
Nuclear

150
100

Geothermal, Solar,
Wind, Wood and
Waste

50

20
06

20
04

20
02

20
00

19
98

19
96

19
94

19
92

19
90

19
88

19
86

19
84

Total Energy

19
82

19
80

0

Source: EIA 2008, International Energy Annual 2006

In addition, energy economics is also related with the levels of development of the countries. As the
level of development of a country increases, her energy need will also increase accordingly. Figure 2 below
shows world energy consumption by regions. We can observe from the figure that in relatively more developed
regions such as North America, Europe, Asia and Oceania the energy demand is far more beyond than the need
of relatively less developed - or developing – regions such as Africa or the Middle East.

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Figure 2 - World Energy Consumption by Regions Between 1980-2006
180
North America

Quadrillion (1015) British Thermal Units (Btu)

160
Central and South
America

140
120

Europe

100
80

Eurasia (Eastern
Europe &amp; Former
Soviet Union)

60

Middle East

40
Africa
20
Asia &amp; Oceania
20
06

20
04

20
02

20
00

19
98

19
96

19
94

19
92

19
90

19
88

19
86

19
84

19
82

19
80

0

Source: EIA 2008, International Energy Annual 2006

Therefore, the effective use of energy economics whets developed countries‘ appetite on one hand, and
on the other hand, is of vital importance for developing countries in the long road of development. The new
technologies that developed for seeking new fossil fuel reserves, efforts to make existing resources more
efficient and investments in alternative energy resources are all indicators that shows us how dynamic the energy
economics field is. As effective managing of the energy policy would entail reaping benefits in the long run,
energy economics becomes a field with crucial role in sustainable development.

Sustainable Development Perspective
United Nations World Commission on Environment and Development in their famous Brundtland
Report (1987, p. 43) defines sustainable development as follows: ―Sustainable Development is development that
meets the needs of the present without compromising the ability of future generations to meet their own needs‖.
In line with this definition sustainable development implies the effective use of finite resources aiming at
development not just for present but also for future generations.
Contrary to general conception, major part of the energy economics field particularly concerned with
fossil fuels or nuclear energy, when proposes procedures to improve the efficiency of their usage in a cleaner and
safer way, can make a remarkable contribution to sustainable development field.
As the countries continue to develop, their energy needs tend to increase directly proportional to their
level of development and to their population. World‘s total energy need is depicted below in Figure 3. According
to International Energy Outlook 2009 projections (EIA, 2009), world‘s energy demand will increase
substantially in the near future. However, as our primary energy resources are limited, how we will meet these
energy needs is a question of effective usage of energy economics in a sustainable development perspective.

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Figure 3 - World Total Energy Consumption Realized (1980-2006) &amp; Projections (2007-2030)

Quadrillion (1015) British Thermal Units (Btu)

800
700

678
637

600

596
552
508

500

472

400

398
348

300

283

366

308

200
100
0
1980

1985

1990

1995

2000

2006

2010

2015

2020

2025

2030
World Total

Source: EIA 2009, International Energy Outlook 2009

At this point, with the help of Table 1 and Table 2 below, we can have an idea about the remaining
lifetime of our primary fossil fuels, oil and natural gas respectively. If we keep our present levels of oil
production also in the future, then we can observe from Table 1 that on average remaining oil reserve lifetime
will be around 58 years.

Table 1: World's Top 15 Oil Reserves

Countries

Oil - Proved reserves Oil
Production Oil
Production Reserve Life in
bbl (2009 est.)
bbl/day (2008 est.) bbl annual
Years*

Saudi Arabia
Canada
Iran
Iraq
Kuwait
Venezuela
United Arab Emirates
Russia
Libya
Nigeria
Kazakhstan
United States
China
Qatar
Brazil
Total

266,700,000,000
178,100,000,000
137,600,000,000
115,000,000,000
101,500,000,000
99,380,000,000
97,800,000,000
79,000,000,000
43,660,000,000
36,220,000,000
30,000,000,000
21,320,000,000
15,550,000,000
15,210,000,000
12,620,000,000
1,249,660,000,000

10,780,000
3,350,000
3,707,000
2,420,000
2,274,000
2,643,000
3,046,000
9,810,000
1,875,000
2,169,000
1,528,000
8,514,000
3,795,000
797,000
2,422,000
59,130,000

3,934,700,000
1,222,750,000
1,353,055,000
883,300,000
830,010,000
964,695,000
1,111,790,000
3,580,650,000
684,375,000
791,685,000
557,720,000
3,107,610,000
1,385,175,000
290,905,000
884,030,000
21,582,450,000

68
146
102
130
122
103
88
22
64
46
54
7
11
52
14
58

* Proved Reserves / Annual Production ratio gives the estimated remaining reserve lifetime, given that
production remains constant.
Source: All values have been taken from CIA, the World Factbook (2010).
With same conditions in effect 62 years will be the approximate reserve lifetime for natural gas as
shown in Table 2. Thus, keeping present levels of energy production from limited resources becomes more
difficult each day. Consequently, more efficient, alternative solutions are urgently needed in the field of energy
economics.

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Table 2: World's Top 20 Natural Gas Reserves

Countries

Natural Gas - Proved Reserves Natural Gas Production Reserve
cubic meters (2009 est.)
cubic meters (2008 est.)
Years*

Russia
Iran
Qatar
Turkmenistan
Saudi Arabia
United States
United Arab Emirates
Nigeria
Venezuela
Algeria
EU
Iraq
Indonesia
China
Kazakhstan
Malaysia
Norway
Egypt
Uzbekistan
Canada
Total

43,300,000,000,000
29,610,000,000,000
25,260,000,000,000
7,940,000,000,000
7,319,000,000,000
6,731,000,000,000
6,071,000,000,000
5,215,000,000,000
4,840,000,000,000
4,502,000,000,000
3,605,000,000,000
3,170,000,000,000
3,001,000,000,000
2,460,000,000,000
2,407,000,000,000
2,350,000,000,000
2,313,000,000,000
2,190,000,000,000
1,841,000,000,000
1,640,000,000,000
165,765,000,000,000

662,200,000,000
116,300,000,000
76,980,000,000
34,000,000,000
80,440,000,000
582,200,000,000
50,240,000,000
32,820,000,000
24,010,000,000
86,500,000,000
286,590,000,000
1,880,000,000
70,000,000,000
76,100,000,000
35,610,000,000
57,300,000,000
99,200,000,000
62,700,000,000
67,600,000,000
170,900,000,000
2,673,570,000,000

Life

in

65
255
328
234
91
12
121
159
202
52
13
1686
43
32
68
41
23
35
27
10
62

* Proved Reserves / Annual Production ratio gives the estimated remaining reserve lifetime, given that
production remains constant.
Source: All values have been taken from CIA, the World Factbook (2010).
In this context the problem of fair allocation of energy resources among nations, within nations and
most importantly among generations arises. If we leave the first two to international and domestic politics, then
sustainable development is the field to deal with the problem of fair allocation of energy resources among
generations. As Van Suntum (2005, p.133) indicates from a sustainable development standpoint, it should be
expected that all future generations should have the opportunity to access the energy resources that we use today.
But fair allocation of a depletable energy resource among generations is not easy as it sounds. Since depletable
energy resources - let say oil - are limited, even if the present generation consumes a little oil, it will nevertheless
consume some share of the future generation. Thus, Van Suntum (2005, p. 133) argues that only optimal
consumption of oil for the present generation to achieve sustainable development would be zero. However, he
also adds, zero-consumption would not generate any benefit for any generation. Therefore, as a theoretical
answer to the sustainable development question we can rule out the solutions based on absolute re-allocation of
energy resources among generations. Instead the solution lies in either promoting the usage of alternative nondepletable energy resources or making the usage of existing fossil fuels more efficient.

Making “It” More Efficient
The problem with alternative clean energy resources is that they are either too expensive or inefficient.
However, making widely used fossil fuel based energy resources much cleaner and improving safety regulations
on nuclear energy usage would definitely yield far more efficient results in energy economics.
Moreover, most processes of production and consumption of energy cost environmental damages.
Among those damages, most widely known and most notable one is the combustion of fossil fuels which causes
the release of greenhouse gases - in particular carbon dioxide - into the air. However, those environmental costs

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�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

are generally not reflected to the prices of energy consumption which in return generates unconscious
consumption of energy (Sweeney, 2001). As Sweeney suggests (2001, pp. 20-21), one solution could be
assigning monetary values of those costs and therefore, limit the unconscious consumption of energy.
From a sustainable development standpoint, as Bertel and Morrison (2001) state nuclear energy - as it
embodies long term commitments from decision makers - could also offer an attractive alternative way to
approach efficiently to energy economics field. Although investments on nuclear energy is expensive, once
ready to use they have low input and operating costs, which will enable them to amortize their initial investment
- generally more than two decades (Bertel and Morrison, 2001, p. 14). According to Bertel and Morrison (2001,
p. 14), the technical lifetimes of nuclear plants can reach more than 60 years which is in fact in line with
sustainable development perspective of decision makers. Moreover, production of nuclear energy process needs
limited amounts of resources due to effective energy output of nuclear energy. Natural resources that are inputs
for the production of nuclear energy process - mainly uranium and thorium - are relatively cost efficient, easily
accessible and are generally only able to be used in the process of nuclear energy production. Easy access to
those resources and the opportunity to store nuclear energy for years enable us to overcome any potential supply
shortages in the near future. In addition, retrieval of energy from those resources - otherwise would be useless would entail decline in the demand for other energy resources that could inherent environmental damages and
thus, contribute more to sustainable development (Bertel and Morrison, 2001, p. 15).
Cogeneration process, on the other hand, can offer an effective way in energy use. In this process,
energy production is focused on simultaneously generate both thermal and electrical energy. The major
advantage of this process is that less input energy is needed to produce the same energy levels than in separate
processes (Rosen, 1996, p. 24). Additionally, by using less energy this process releases less waste to the nature,
which makes it more economical and safe (Rosen, 1996, p. 24). In his case study for Ontario, Canada, Rosen
(1996, pp. 24-26) finds evidence to support the energy efficiency of cogeneration process. He concluded that by
using cogeneration in Ontario, Canada, energy-utilization efficiency levels have increased more than they do in
independent processes. Due to cogeneration process, energy requirements to satisfy energy demands in the
province in question have significantly reduced and thus environmental emissions have reduced accordingly
(Rosen, 2001, p. 25).
Another viable option to use energy resources can be found in producing energy from coal waste. Prior
to this process, coal waste had no value and was stored in the coal mines as piles. High levels of sulfur are
inherent in these piles, thus when these piles come into contact with water, they generate acid rains. Today
technological advancements allow us to burn this coal waste without creating acid rains or any other
environmental damages and generate electrical energy.
To sum up, in the long road of attaining sustainable development, using alternative and cleaner ways to
produce and consume fossil fuels and applying nuclear energy with improved safety regulations and skilled labor
force would be valuable assets. Additionally, sound governmental institutions that will back up the efficient
energy economics policies in the long-run and altruistic politicians that will not decide policies based on whether
or not they will be re-elected in the next term, would be remarkably important to achieve sustainable
development.

References
Bertel, E., and R. Morrison, (2001), Nuclear Energy Economics in a Sustainable Development Perspective, NEA News, No.
19:1, pp.14-17.
CIA, the World Factbook, the online Factbook, (2010),
https://www.cia.gov/library/publications/the-world-factbook/rankorder/rankorderguide.html (accessed: May 09, 2010).
Lairson, T. D., and D. Skidmore, (1993), International Political Economy - The Struggle for Power and Wealth, Harcourt
Brace Collage Publishers.
Rosen, M., (1996), Energy Efficiency and Sustainable Development, IEEE Technology and Society Magazine, Winter
1996/1997, pp.21-28.
Sweeney, J. L., (2001), Economics of Energy, International Encyclopedia of the Social &amp; Behavioral Sciences, Vol. 4.9,
Article: 48.
United Nations World Commission on Environment and Development, (1987), Our Common Future (The Brundtlund
Report) Oxford, U.K.: Oxford University Press.
U.S. Energy Information Administration, 2008, International Energy Annual 2006,
http://www.eia.doe.gov/iea/wecbtu.html (accessed: May 09, 2010).

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U.S. Energy Information Administration, 2009, International Energy Outlook 2009,
http://www.eia.doe.gov/oiaf/ieo/index.html (accessed: May 09, 2010).
Van Suntum, U., (2005), The Invisible Hand Economic Thought Yesterday and Today, Springer Berlin Heidelberg.

291

�</text>
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GÖRGÜLÜ, Mehmet Emre</text>
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                <text>For a growing country, the most needed stimulus is energy. Without any access to  adequate energy resources it is hard for a growing country to sustain economic development.  Especially after the 1973 Oil Crisis, the importance of energy resources has been well  understood. Most of the developed countries took measures to avoid the undesirable effects of  reliance on these energy resources since then. This page of the history has contributed the  most to the evolution of the modern day energy economics field. Thenceforth the developing  and the developed world rang the changes to manage their energy policies effectively.  Sustainable development on the other hand - most broadly - implies the effective use of  resources aiming at development not just for present but also for future generations. As  effective managing of the energy policy would entail reaping benefits in the long run, energy  economics becomes a field with crucial role in sustainable development. Therefore, this paper  promotes the effective use of energy resources for a growing country from both perspectives  of energy economics and sustainable development.</text>
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                    <text>3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

The Role Of Innovation In The Development Of South Korea
Sibel Yegül, Ayse Durgun, Dilek Memisoglu
Abstract
In recent years, innovation and innovative science have completely become a manufacturing
factor. Countries which comprehended the importance of innovation activities earlier than others
and which developed their policies accordingly are now among developed countries. And, South
Korea has become one of the most important ones of these countries.
The subject of this study covers the South Korean economy, the role of innovation in the
development of South Korea and development processes of innovation in South Korea.
Keywords: Innovation, South Korea, Development, Development Processes
1.INTRODUCTION
Economic growth can be achieved in long term mainly through information and innovation of
new technologies. Today, countries with high technology levels are on their way to gain total
control of all economic areas, starting with the industry. In brief, technology has become the
single and the most important determinant of competitive advantage among countries. Therefore,
countries with a technological superiority play a determining role on an international level not
only in the increase of social welfare and life standards but also in the distribution of World's
limited resources.
Innovation has a huge place in the economy and development of South Korea which took its
place among G20 countries. South Korea has understood the importance of innovation at a very
early stage and built its development exclusively on innovation and change processes.
1.1. SOUTH KOREA ECONOMY
After World War II, Paris Peace Treaties were signed as a result of Paris Peace Conference in
1945. Upon the recommendation of Truman, powerless countries were given the chance to
determine their own future. With this decision, South Korea gained its independence like tens of
others. Between the years 1945 and 1953, Korea had a very weak economy and an unsatisfactory
industrial structure. In the course of these years, the most apparent feature of the Korean
economy is the exportation of primary products and importation of manufacturing products. In
this period, almost the whole exportation activity of Korea consisted of agricultural products and
raw materials. (Sung, 1992:77).
Between 1953 and 1962, various economic policies were implemented in order to restructure the
Korean economy, initiate rapid development and eliminate economic stagnation. Despite political
instability and increasing inflation which appeared at that time, targeted economic policies were
453

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applied. Syngman Rhee left his mark on the period between 1945 and 1961 by carrying out ultranationalist policies throughout his mandate. (Koo and Kim, 1992:123)
South Korea led its economic development in accordance with five year-development plans. The
first of such plans came into effect in 1962. Initially, the State made common cause with private
sector and gave particular importance to big private sector companies. In the beginning,
development of big companies was facilitated in order to improve foreign trade and then, the
attention was redirected to the development of small and medium enterprises within the
framework of implemented policies. (Karabiber, 1997:2)
When Korea decided to prioritize exportation-oriented industrialization in 1960, companies
which were supposed to do it adapted their organization to these new strategies under the
conditions of that period. In addition to this, adequately trained, highly motivated and wellprepared workforce took its place in this rapid development, too. In 1960, the State tried to build
its economic policies and choices on five principals. These principals included development of
highly qualified workforce, stable and regular marcoeconomic policies, creation of efficient and
secure financial markets, minimization of price fluctuations, development of agricultural sector
and importation of foreign technologies. Intervening measures determined by the State for the
success of economic policies include export promotion, control of financial markets, causerelated direct credits, discriminative and different supporting stimulus measures. Furthermore, the
success of basic economic policies had depended on such different factors as protection of
technicians and bureaucrats from political abuse by selection and employment of well-trained
professionals, restructuring of the State organization, continuous follow-up of objectives
predefined within the State's basic economic policies and industrialization strategy as well as
timely and appropriate realization of corrections (TÜSİAD (Turkish Industrialists' and
Businessmen's Association), Görüş Dergisi (Görüş Magazine), 1996: 32-36).
Years

Billion Korean Wons

Billion $

Per Capita

Growth Rate

Income in $

454

1993

265,517

330

7,484

5.8

1994

303,772

378

8,467

8.6

1995

348,979

452

10,037

9.0

1996

386,640

480

10,548

6.9

1997

450,853

437

9,511

4.9

1998

443,127

316

6,823

-5.8

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

1999

483,800

406

8,581

10.7

Table 1: General Economic Conditions (1993-1999)
Source: Turkish Embassy of Seoul, Trade Consultancy Office,http://www.musavirlikler.gov.tr Access Date, January
25, 2012)

Table 1 displays general economic conditions of South Korea between the years 1993-1999.
While the growth rate in 1993 is 5.8%, it progressively increased and reached 9.0% in 1995.
Even though a certain decrease can be observed in 1995, this rate climbed to 10.7% in 1999.
2. THE ROLE OF INNOVATION IN THE DEVELOPMENT OF SOUTH KOREA
South Korea can be seen as the most striking example in the subject of "keeping up with the
state-of-the-art technology". Korea is one of the eight Asian countries which were indicated by
the World Bank (1993) to experience a "miraculous" growth between 1965 and 1990 and
particularly, the electronics industry had seen a major advancement within these 25 years.
R&amp;D activities have been highly privileged in South Korea. 'They have built research centres,
technology parks and zones where industry and technology come together since 1960' (Kozlu,
1995:29)
2.1. DEVELOPMENT PROCESS OF INNOVATION IN SOUTH KOREA
Innovation activities which have played an important role in the development of South Korea are
analysed under 2 main categories as follows;
R&amp;D Activities
Miraculous economic growth of South Korea and its superior ability in scientific and
technological fields require even more developed and dynamic research and development
activities because the rate of development and growth is very high since 1980. In 1980s, the
government shifted its focus from industrial policies to technological policies. This shift resulted
in a significant increase of R&amp;D expenditure, particularly in the private sector. The share of
private sector in total R&amp;D expenditure increased from 32% in 1971 to 80% in 1987 (Hassink,
2001:8).
South Korea's investments in the field of technology increased twenty times from $480 Million in
1980 to $10 Billion in 2000 while at the same time, the rate of technological investment per
domestic product increased from 0.84% to 2.68%. Even in the middle of foreign currency crises
occurred in 1997-98 and successive economic crises, South Korea had achieved to increase its
R&amp;D investments to USD3.85 billion in 2002, in other words, from 3.6% to 4.7% of total
government budget. The number of scientific and technological experts increased from 18,500 in
1980 to 160,000 in 2000 (South Korea Guide: 16)
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�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

Years

Research
and High-technology
Researchers
in Technicians in
development Expenditure exports (current billion R&amp;D (per million R&amp;D
(per
(% of GDP)
US$)
people)
million people)

1996

2.42

27,416.00

2,209.32

635.47

1997

2.48

31,182.00

2,262.26

581.43

1998

2.34

30,645.00

2,022.51

534.23

1999

2.25

41,080.00

2,173.24

567.33

2000

2.30

53,950.00

2,334.09

456.65

2001

2.47

40,042.00

2,919.01

456.34

2002

2.40

46,600.00

3,022.83

499.02

2003

2.49

57,160.00

3,206.99

570.90

2004

2.68

75,742.00

3,298.11

585.35

2005

2.79

83,526.00

3,780.23

552.31

2006

3.01

92,944.00

4,186.86

586.94

2007

3.21

110,633.00

4,627.16

719.93

Table 2: R&amp;D Indicators between 1996-2007
Source: The World Bank, http://www.worldbank.org/ , Access Date: January 25, 2012)

As can be seen from Table 2, R&amp;D expenditure/GDP rate of South Korea in 1996 was 2.42%
while this rate reaches 3.21% in 2007. High technology exportation amounts to 27 billion Dollars
in 1996 while this amount is 110 billion Dollars in 2007.
Private companies called "Chaebol" contributed to the South Korean economy at a large scale
since they dominate the economy. Especially, 5 big Chaebols possessed the majority of Korean
patents in 1990. Along with the positive influence of R&amp;D on yield, big enterprises planned out a
special management and tended to make expansions in this matter. In 2000, 4 big Chaebols,
Samsung, LG, Hyundai and SK, spent 4,731 billion Korean Wons for R&amp;D activities and this
trend continued in 2001, as well. While private companies made a R&amp;D expansion of 20% in
2000, this rate is only 9% in laboratories, institutes and universities controlled by the government
(Luthria and Maskus: 144)
In 1997, South Korean private sector made the 77% of R&amp;D expenditure of the country and this
trend has persisted afterwards. High-end technology was the main subject of increasingly popular
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R&amp;D investments and a great deal of effort was put into attracting South Korean engineers
working in American companies. Engineers who agreed to return have played a key role in the
learning process and have had positive influences on the yield of research activities of Korean
companies. On the other hand, Korean government contributed to these activities, too, by
following an adequate policy (Luthria and Maskus: 145-146).
2.2.Scientific and Technological Activities:
South Korea is one of the OECD countries which allocate the largest share to R&amp;D from GNP.
But the role of government in the resources allocated to R&amp;D is rather low. Accordingly, finance
and performance are mostly under the control of private sector. It has been observed that
universities put a lot of effort into R&amp;D activities. The number of R&amp;D employees within
universities is at the same level as the European average. Korea takes the fifth position regarding
total patent numbers with a global percentage of 5%. This great number of patents is mostly the
contribution of Chaebols, notably Samsung. Patent percentages;
Samsung Electronics Co. Ltd. (40%)
Daewoo Electronics (9.7%)
LG Semiconductor Co. Ltd (7.2%)
LG Electronics Inc. (6.6%)
Hyundai Electronics Ind. Co. Ltd. (6.5%)
Patent numbers have the foregoing distribution within the country. (U.S. Patent and Trademark
Office Report, 1998: 75).
The government founded in April 1999 the National Science and Technology Council (NSTC) in
order to reinforce the coordination of national scientific and technological policies. The reasons
of foundation of the NSTC include the recent decrease in the number of young people who
choose to build a career on a science or technology-related subject in comparison with previous
years as well as the increase of concern for yield due to high amount of investments in science
and technology. Having the main objective to coordinate essential policies targeting scientific and
technological advancement, to broaden investments in science and technology and to define the
priorities of national R&amp;D programmes, the NSTC targets at the same time to increase the yield
of expansion-oriented R&amp;D activities related to information technology, bioengineering,
nanotechnology, environmental technology, cultural technology and space science. The NSTC is
composed of 19 cabinet members working in the field of science and technology. The president
chairs the council.
The government planned to establish a National Research Scholarship System in order to increase
the motivation of scientists and engineers. Thus, researchers who dedicate themselves to their
work will be rewarded with prizes of the president and will have access to the benefits of a
pension fund thanks to research funds. In addition, the government actively tries to
internationalize the R&amp;D activities of South Korea in terms of the competition among global
R&amp;D networks and currents. As a result of this, Korea incrementally opened its R&amp;D projects to
foreign institutes in order to form a quality research environment for leading foreign investors
and local scientists.
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The government increased basic research investments budget from 19% in 2002 to 25% in 2006
and encouraged 400,000 experts in six nationally strategic fields in 2005 in order to support basic
research activities and highly capable, creative researchers and scientists. These nationally
strategic fields are information technology, bioengineering, nanotechnology and space science as
well as environmental and cultural technologies. This has also permitted to take numerous steps
towards the augmentation of women talents in technological development. Some measures taken
with regard to this subject include women employment, a quota system and positive
discrimination towards women concerning employment in scientific and technological fields.
(Foreign Information Service of Korea, South Korea Guide: 16).
3.CONCLUSION
Innovation stands for the implementation of new methods and practices within cultural, social
and administrative environments. Innovation can be achieved in all fields.
South Korea succeeded in accomplishing a striking development of innovation and attracting
high levels of attention thanks to its economic development.
In 1980s, South Korea saw a rapid technological development in addition to a significant growth
and advancement. Growth and advancement were attained as a result of innovative undertakings
as well as the importance given to education, skills development, human resources and
workforce. The secret to this success consists mostly of their R&amp;D activities, the importance
given to the technology, prioritization of innovation and acceleration of education and
advancement. They have taken important steps in the path of competing with developed countries
and experienced various change processes. The prominent factor of these change processes is the
development of innovation and making a government policy out of it.
South Korea's investments in the field of technology and innovation increased twenty times from
$480 Million in 1980 to $10 Billion in 2000 while at the same time, the rate of technological
investment per domestic product increased from 0.84% to 2.68%.
In 1997, private sector raised its R&amp;D expenditure and initiated investments in high-end
technology. When engineers working in American companies agreed to return, they played a key
role and contributed to the yield of Korean companies. Korean government contributed to this
development by implementing adequate policies, too.
In conclusion, South Korea has built its development strategy upon innovation. And to that end, it
followed other countries like the United States who achieved their development in a similar way.
They have accomplished the learning and development processes thanks to innovation. Big
private business enterprises called Chaebols have gained more and more importance in the
economy, and the State and the private sector have acted in concert with regard to the
development strategy. South Korea is now among those countries which have developed though
innovation.
REFERENCES
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Cabral R., (1998)"Refining the Cabral-Dahab Science Park Management Paradigm", Int. J.
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                <text>In recent years, innovation and innovative science have completely become a manufacturing  factor. Countries which comprehended the importance of innovation activities earlier than others  and which developed their policies accordingly are now among developed countries. And, South  Korea has become one of the most important ones of these countries.  The subject of this study covers the South Korean economy, the role of innovation in the  development of South Korea and development processes of innovation in South Korea.  Keywords: Innovation, South Korea, Development, Development Processes</text>
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