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                    <text>Environmentally Sustainable Salmonid Culture
Yusuf GÜNER
Ege University, Faculty of Fisheries, Aquaculture Department, Izmir-Turkey
yusuf.guner@ege.edu.tr
Gürel TÜRKMEN
Ege University, Faculty of Fisheries, Aquaculture Department, Izmir-Turkey
gurel.turkmen@ege.edu.tr
Abstract: Until very recently most research relating environmental quality and aquaculture
was limited to assessment of environmental conditions necessary for culture. Emphasis was
placed on dissolved oxygen requirement of the culture fish or the maximum dissolved
nitrogen level that could be tolerated without impairment of growth rates or survival. Most
attention was directed towards the effect of the environment upon the aquaculture operation,
while the converse perspective, the effect of aquaculture upon environmental quality, was
largely ignored. The sustainability of aquaculture development and the environmental impacts
of aquaculture operations have become a matter of considerable concern for all stakeholders.
The development of the aquaculture industry, especially if it is to sustain its current growth,
depends on finding ways to increase its environmental, economic and social acceptability.
The technique used to culture salmonids throughout the world varies greatly with respect to
the water source and means of confining the fish. With the rapid growth of salmonid cage
culture over the past decade has come increased examination of this industry segment as a
potential pollution source. Aquaculture pollution mainly originates from the physical and
chemical characteristics of feed and the applied feeding management. This article reviews the
available information on those environmental impacts of salmonid culture and three
reportedly environmentally-friendly alternatives; a marine floating bag system; a land-based
saltwater flow-through system; and a land-based freshwater recirculating system.
Key words: Salmonid, Aquaculture, Environment

1. Introduction
Aquaculture has been the most important food source in the world, as an alternative to land based
agriculture. The FAO records indicate this industry as the fastest growing sector in agriculture. The production
amount had increased from 16.8 million metric tonnes to 68.35 m metric tonnes between 1990 and 2008. (FAO
2010) Based on these statistics, aquaculture is growing more rapidly than all other animal foodproducing sectors. Aquaculture production in Europe has grown to become a significant industry over
the past decade and has partly compensated for the decrease in capture pro duction due to dwindling
natural stocks (European Commission 2002). The largest aquaculture producer in Europe in 2008
was Norway (Fig. 1). In terms of volume of production there are four other countries in Western Europe,
aside from Norway, which are major producers, namely Spain, France, Italy and the United Kingdom. In
Eastern Europe, in terms of volume of production, Turkey is the major producer (Fig. 1; Fishstat
2010). The most important species in terms of volume and value of production for aquaculture is the
Atlantic salmon (Salmo salar) (high market value but also high cost of production), while the species
with the second highest levels of production are mussels (in terms of volume) and seabream and seabass
(in terms of value) . It seems that high production (volume and value) is associated with intensive
farming of marine fish species (salmon, while the highest production purely in terms of volume (i.e.
mussel farming) is associated with lower market value.
Of the total world aquaculture production in 2008, 43% was in the form of finfish and
crustacean species, the production of which is dependent upon the supply and use of external off-farm
nutrient inputs in the form of compound aquaculture feeds. Feed development may need to place
increased emphasis on the efficient use of resources and the reduction of feed waste and nutrient
discharge. The technique used to culture salmonids throughout the world vary greatly particulary with respect
to the water source(i.e., groundwaters or fresh, salt or brackish surface waters) and the means of confining the
fish (i.e., raceways,tanks,ponds,cages). Land-based culture vs. cage culture in open water is a major dichotomy
central to the prediction of likely environmental impacts. A wide variety of waste recovery or treatment

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Production in year 2008 (000 tonnes)

techniques are available to the land-based culturist where effluent is confined within some form of conduit.In
cage culture the effluent is immediately diluted within the receiving water body with little or no opportunity for
waste recovery and treatment. A land-based salmonid farm is generally viewed by regulators as a typical pointsource discharge.It will often be required to have some means of waste retention or treatment (e.g.,settling pond
or filtration), and the effluent will be regulated for parameters such as total suspend solids (TSS) and
biochemical oxygen demand (BOD). However, a cage farm is subject to none of these treatment or effluent
limitations, even if it contains as great or greater fish biomass as its land-based counterpart. This article reviews
the available information on those environmental impacts of salmonid culture and three reportedly
environmentally-friendly alternatives; a marine floating bag system; a land-based saltwater flow-through
system; and a land-based freshwater recirculating system.

Production in year 2008 (000 tonnes)

A (Western and Central Region of European Aquaculture)

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Figure 1. European aquaculture production (FAO, 2010).

2. Types of Wastes Assocıated with Salmonıd Culture
2.1. Particulate Wastes
The primary types of particulate waste from salmonid culture are feces and uningested feed

631

�pellets.When fed a dry pelleted diet, salmonid feces typically comprise about one-third of ingested material on
a dry weight basis ( Butz and Vens-Cappell 1982). The amount of uningested feed will depend upon many
factors, including the feed type and metod of dispersal, so consequently estimates of feed wastage vary greatly.
Between 1 and 40 % of the feed provided to the fish will not be ingested. Such methods have shown that
food losses are typically 1–15%, although if feeding with trash fish they can be as high as 40% (Wu
1995). Feed pellets may be rejected by the fish rather than swallowed if they are contaminated in any
way or the fish does not feel like eating (Smith et al. 1993). There is some evidence that feed waste is
lower in land-based systems than in cages, possibly due to more efficient feeding in tank sor pond ( Beveridge
1987).
2.2. Nitrogen and Phosphorus
Pelleted salmonid feed typically 1-1.5 % phosphorus. The phosphorus in most feeds is both in exceess
of the dietary needs of the cultured fish and partially in an unassimilable form. Consequently, a substantial
fraction of the phosphorus provided is lost to the environment via the feces, in addition to lesser amounts
excreted in the urine. Ammonia and, to a lesser extent, urea are the principale nitrogenous wastes associated with
fish culture, anda re produced as by products of protein metabolism. Ammonia may be present either as the nontoxic ammonium ion (NH+4) or as the toxic un-ionized form (NH3). The relative pproportions of the two form are
dependent upon temperature and pH, with formation of the toxic NH3 favoured by high temperature and high pH.
No cases of ammonia toxicity to aquatic life downstream from fish farm have been reported. Nitrogen and
phosphorus are recognized as limitin nutrients in many aquatic systems. The addition of these nutrients generally
results in an increase in plant growth.
2.3. Dissolved Oxygen Depletion
Salmonid culture will reduce dissolved oxygen concentration through both fish respiration and
mineralization of the organic-rich wastes(i.e., feed, fece, soluble metabolites). Salmonid rspiration rate depends
upon fish, age, sex, activity and temperature, but an average respiration rate for routine metabolism is about 300
mg O2/kg wet weight/h (Kils 1979). The BOD of the feces and metabolic wastes may consume about 1.5-3 times
as much oxygen as respiration alone (Willoughby et al. 1972). Effluent released from salmonid farm can deplete
dissolved oxygen in receiving water, either because the effluent itself is oxygen depleted, because of its high
BOD, or a combination of both factors. There is also the possibilty of indirect effects, such as nutrient-induced
growth of micro- or macroalgae, and the eventual oxygen depletion accompanying decomposition of this algal
biomass.
2.4. Chemotherapeutants
Chemotherapeutants are employed to treat viral,fungal,bacterial or parasitic infections of culture
salmonids.The most commonly used parasiticide/fungicide in salmonid culture is formalin. A wide variety of
antibiotics are administered as feed supplements to treat bacterial diseases in salmonids. On a worldwide basis,
oxolinic acid and oxytetracycline have historically comprised the vast majority of total antibiotic use by the
salmonid culture industry, although their use has diminished in recent years. Other antibiotic used in one or
more salmonid-producing countries include potentiated sulfonamides, flumequin,chloramine T, and
erythromycine. Little is known about the environmental fate and effects of salmonid chemotherapeutants despite
the fact that a substantial portion of the drugs often leave the culture site via the effluent,or in the case of cage
culture, are directly released to the environment. Regulatory agencies have generaly assumed that rapide dilution
of the therapeutant would result in little or no environmental impact.

3. Environmental Impacts of Land-Based Facilities
Land-based salmonid culture systems in freshwater include hatcheries, systems for the production of fry
and smolts, and systems for growth to consumption or restocking size. Following this early stage, salmonids may
be grown using a variety of land-based or cage.Land-based sysrems include tanks, earth ponds and raceways.
Such systems typcally are of the ‘flow-through’ type, but some ‘recycle’ systems are also in use. Recycling
systems are used in fish farming when water availibity is limited, or there is a need for strict control over the
culture environment. The high cost of recycling systems has restricted their use in salmonid culture to a few
hatcheries that heat water to accelerate egg development and then recycle the water to conserve heat.

632

�3.1. Waste Products and Loading
Uneaten feed and excreta give rise to elevated concentrations of suspended solids, BOD, nutrients and
minor elements in land-based salmonid farm effluent. Many studies show considerable variation in waste
loading, attributable to differences in species, fish size, physiological status,method and intensity of culture, and
temperature. Waste loading from hatcheries are likely to be small during egg incubation because there is no
feeding. After hatching, use of artificial feed results in increasing waste loading from discharge of uneaten
pellets,feces and soluble excreta. Following early growth stage, salmonids will be transferred to different growout systems,the type of which affects total waste loading. During winter, when shorter day length and lower
water temperature limits activity and feeding, wastage rates fall dramatically. On a daily basis, waste loading
vary depending principally upon feeding schedules and tank, pond or raceway cleaning. Suspended solid, BOD
and total phosphorus commonly peak during and immediately after feeding, later followed by peak ammonium
concentration. A number of studies reviewed in Alabaster (1982) reveal a net reduction in solids concentration as
water passed through the farm. However, accumulation of solids in pond and tanks can lead to very high “shock”
loads of solids during harvesting or tank cleaning.
3.2. Environmental Đmpacts
3.2.1. Water Use: Water requirement forland-based salmonid culture depend on stock biomass and feeding
patterns.Withdrawal of water for land-based salmonis farm has the potential to reduce water flow from streams
and rivers, with potetial impacts including: (1) changes in channel shape, patters of sedimentation, water
movement and silation; (2) loss of spawning areas for fish stocks, or loss of nursery areas; (3)barriers to the
movement of migratory fish; (4) changes in biological communities, through loss of dilution capacity between
inflow and outflow, reduced turbulence and oxygenation,plus possible loss of habitat due to stranding and
desiccation in channel areas above the waterline.
3.2.2. Dissolved Oxygen: A survey of effluent from land-based tank and pond farm by Alabaster (1982) found a
mean decrease of 1.6 mg/l. from inflow to outflow, with an average flow of 12.6 ls-1.t-1 of annual fish production.
Depending on the quality of the effluent, further changes in dissolved oxygen in receiving water may occur. The
need to maintain oxygen levels to protect the farm stock shoukd ensure that significant depletion downstream
from farm is unlikely in most cases, although the possibility exists of some localized depletion associated with
deposition of organic solids.
3.2.3. Chemotherapeutants: Toxicity to downstream biota attributable to discharge of waste
chemotherapeutants is possible, although there is little information on such effects. Formalin and Iodophors
are the most widely used disinfectants in European aquaculture (Henderson and Davies 2000).
Antifoulants are, by their nature, toxic to marine organisms. The amounts involved may be
substantial-for example, around 156 tonnes of copper were released into the environment from
the use of antifouling treatments in salmon farming in Norway in 1994. Formalin is widely used asan
immersion treatment on tank, pond and cage farm for control of ectoparasites,usually as a bath treatment at 150250 mg/l. for 1 h. lethal concentration of formalin vary from 60-600 mg/l. for fish (for exposures of 24-96 h.),
0.3-0.5 mg/l. for alg, to up to 835 mg/l. for certain aquatic insects, suggestion the possiblity of some localized
toxic effects on aquatic biota directly below land-based outfalls, particulary for the more sensitive planktonic
and microbial organisms.
3.2.4. Microorganisms: Some qualitative changes in the bacterial microflora of trout farm effluents have been
observed, altough the bacteria present are generally similar in terms of number and composition to those found
in the inflows (Austin 1985). Although some studies have shown increases in the number of fecal coliform
during the passage of water through trout farm (Hinshaw 1973), the data are fragmentary and the consensus
seems to be that this phenomenon is not a significant problem. Viruses have also been detected in farm effluent.
Leon and Turner (1979) measured effluent concentrations of infection hematopoietic necrosis virus (IHNV) as
high as 400 plaque-forming units (pfu) ml-1 during a disease outbreak at a salmonid hatchery.
3.2.5. Benthic Impacts: Impacts of fish farm wastes include a loss of sensitive invertebrate species at or just
below the point of discharge, with an increase in the density and biomass of organisms tolerant of organic
pollution such as olgochaetes, chironomids and certian leeches. Markmann (1982) also reporteda loss of ‘cleanwater species’ such as Plecoptera, Ephemeroptera and Trichoptera and an increase in oligochaetes, leeches,

633

�Diptera larvae and gastropods below Danish rainbow trout farm. Organic-rich particulate wastes appear to be the
most significant source of impact and there is evidence that benthic communities can return to background
condition if suspended solids are removed from effluent (NCC 1990).
3.2.6. Macrophytes: Publised data on the effects on land-based farm on macrophytes are limited, although
enhanced macrophyte growth, particularly growth of pollution-tolerant species, is frequently cited as a response
to fish farm discharge in English rivers. Studies on the River Hull show greater adventitious root growth and
shoot extension in Ranunculus penicillatus var. Calcareus collected below a trout farm discharge,although
effects related to weed cutting may also have been important (Carr 1988).
3.2.7. Wild Fish Populations: Water withdrawal for land-based tank or pond farm may result in physical and
chemical changes to fish habitats, and some loss of habitat has been reported in England (Allan 1983). However,
studies in Denmark (Rasmussen 1988) and the U.S. ( Hinshaw 1973) showed that addition of fish farm effuent
may increase the productivity of downstream fish populations.

4. Waste Reduction and Treatment
4.1. Feeding Techniques and Feed Type
Uneaten food, faecal losses, food conversion ratios (FCR; the ratio of the weight of feed
added to the weight of fish produced) and digestibility can be estimated to derive expressions of
various wastes, such as for N or P. The result is a budget showing the flow of nutrients from the
food offered, the assimilation of food in the fish as a result of growth (metabolism) and the loss of
nutrients into the sediments and water column. Wastage of whole pellets may depend on various factors.
If pellets are supplied at a rate that exceeds the ability of the fish to eat them or under conditions such
that the pellets are not detected as they settle, there will be wastage of whole pellets. Davies (2000)
reported predicted dissolved N release rates in the range of 35–45 kg per tonne of salmon
produced, depending on the details of the stocking, feeding and harvesting strategies adopted.
GESAMP (1996) reported values for the rate of excretion of dissolved N by farmed fish of around
75–120 kg N/tonnes of production. If the FCR, wastage from uneaten pellets and indigestibility can
be reduced further, it is anticipated that release rate of dissolved N would be reduced to 33 kg/tonne of
production (Davies 2000). Further reductions need new technology and additional innovative
approaches. Careful feeding and the use of correct diet offer good potential to reduce effluent loads at
the source. Overfeeding of fish also decreases feed digestibility and increases fecal production. Thus, a
reduction in feed losses by monitoring of feed losses and careful hand-feeding, either exclusively or as a
supplement to automatic feeders, can significantly reduce effluent loads and reduce impacts on running
waters (Bromage et al. 1990).
The physical characteristics of the fish food are very important in term of pollution potential of
the feed. The use of dry pellets rather than moist pellets or”trash” or “rough” fish considerably reduce
the amount of wastage (Alabaster 1982). Unstable pellts may also increase waste loading if rapidly
broken down into unacceptably small-size particles. Foof with low settling velocity also help to prevent
excess wastage. The amount of phosphorus discharge from fish farm is determined by the amount and
digestibility of phosphorus in the feed (Crampton 1987). The total concentration of phosphorus must be
kept low and its digestibility high to minimize waste phosphorus release. Most waste phosphorus is
bound in the particulate fraction, although a significant part of this particulate fraction is easily
dissoveld. In the marine environment, losses of P from fish farms have been estimated as 19.6–22.4
kg/tonne fish (trout) produced, 34–41% of which is released in dissolved form with the remainder lost
by sedimentation. Holby and Hall (1991) estimated that 4–8% of the sedimentary P was returned to
the water column per year. There would thus seem to be excellent potential for reducing phosphorus levels
in salmonid farm effluent by reducing phosphorus in feed.The level of protein and amino acid balance
has been determined (decreased N content in the feed, 45% protein in the feeds), and the P content in
the feeds has been decreased (from 1.5 to 0.7 in salmon feeds). Nitrogen excretion depends on many
factors including its bioavailability and feeding rate, but on average, 60 % of dietary nitrogen is excreted
(Beamis and Thomas 1984)The quality of fish meal and other protein sources used in the diet dictates
the proportion of feed protein that can be assimilated into muscle tissue.Ammonia excretion rates are
higher if protein is used as energy source, because ammonia is a by-product of protein metabolism. Poor
quality carbohydrate sources result in increased suspended solids and BOD and can cause growth of
sewage fungus in receivingwaters. Alternatively, if the carbohydrate(or lipid)source is insufficient, then

634

�ammonia and other nitrogenous wastes increase. In the production of extrude pellets, the higher
temperatures and pressures may result ingelatinization of dietary starch, thus increasing the
bioavailability of carbohydrate. Alternative protein sources to replace fishmeal (e.g. soya) and
methods of reducing the discharge of feed from farms have been examined (Hardy 1996).
Although carbohydrates can be used as an alternative to fishmeal, research has shown that certain
fish, such as rainbow trout (Oncorhynchus mykiss), use dietary carbohydrates rather poorly: they
show prolonged postprandial hyperglycaemia. The efficiency of glucose utilization as an energy
source by rainbow trout is low (Panserat et al. 2000). Further research is needed to understand dietary
carbohydrate utilization in fish in order to enable the development of diets that can replace fishmeal
as the major source of dietary protein for farmed fish. Recently, a reduction in N released to the
environment was achieved through a general reduction in FCR, which is currently 1:1 for salmon
farming in Western Europe ( Pearson and Black 2001). Oil and fats may contribute to visible surface scums
and the BOD of fish farm effluent. Problems associated with these constituents can be partly avoided by the use
of high quality ingredients and a correct balance between requirement and concentration in the diet. Many
freshwater diets are formulated as “high energy” diets that contain high level of fat.Thes diets are designed to
minimize protein metabolism and can be used to reduce ammonia excretion.
4.2. Settlement Treatment
Settlement treatment work on the principal that solid particles with a densiity greater than water will
fall out of suspension when water fow is reduced.the rate at which particles will setle in stil water condition
depens largely on particle size and density; larger or more dense particles will settle more rapidly than smaller
or less dense ones. The design and effectiveness of a settlement system is therefore dependent on the retention
time of effluent in a settling tank or pond as well as the surface area available for settling. It is also desirable to
prevent the solid in the effluent becoming fragmented as particle break up will inhibit settling and promote
leaching of nutrient from the solid waste. Fish farm and settling tanks sholud be designed to minimize break up
due to unnecessary turbulance.The stuidies show that up to 90 % of suspended solids, 60 % of BOD and 50 %
of total phosphorus loads can be removed by settlement treatment, although system performance is extremely
variable. When level of suspended solids are &lt;10 mg/l., is common in salmonid farm effluent, efficiency is
greatly reduced, although it is possible for suspended solids to be increased by pre-concentration treatment.It is
also difficult to obtain suspended solids levels of &lt; 6 mg/l in settled effluent ( Henderson and Bromage 1988).
Other problems are that the area required for settling ponds or lagoons can be large in comparison with the size
of the farm. Others class of settling tank desing are based on a circular water flow (centrifuge) and the swirl
concentrator . A major constraint upon the use of settlement devices remains the characterization of particle size
of loads; as previously mentiond, both the nature and quantity of wastes produced by a farm varies substantially
both during a day, and throughout the growing season. A consequnce of this varying waste output is that in
order for settlement devices to be effective waste treatment systems,they must be designed to operate efficiently
over a wide range of partile sizes.
4.3. Screening and Filtration Treatment
The most popular method of mechanical particle separation is the treatment by static or rotating
microscreens. The treatment efficiency of microscreens has been tested in several studies (Lekang et al.,
2000; Makinen et al., 1988; Wedekind, 1996) and a wide range of nutrient removal could be found. By using
microscreens, reduction of solids achieved 50 — 74%, 49.3 — 63% of total phosphorus (TP) and 10— 42.7% of total
nitrogen (TN). Salmonid farm effluent may be treated by passage through a screen to remove particulate matter.
It is a self-cleaning or rotating filter. The most common configurations are variation of rotary screens, where the
screen operates only partially submerged in the water that is to be filtered. The submerged section of the screen
filtes the water passing through it while the remainder of the screen is cleaned, usually by a high pressure water
jet, with the residue running to a settling pond. The clean section of screen then rotates to replace the submerged
section. One of these systems are the “Triangelfilter”. Its removal efficiencies data clearly demostrate the
potential of these and similar screen filters for removing materials from fish farm effluent. The advantage of the
“Triangelfilter” or similar systems is that solids are separated from the effluent water relatively quickly, thereby
reducing the amount of time for leaching of soluble material from solid particules. After screening, filtration
may be used as a secondary systems for fine solids removal. Diatomaceous earth filters are good at removing
extremely fine particulate matter (0.1-5 µm), but are not cost effective in treating effluent from salmonid farm.
The most common filter medium is sand and gravel ranging in size from 0.25-5mm, usually graded coarse to
fine in the direction of water flow. The growing concern over potential impacts of therapeutants on the
environment has stimulated interest in techniques for removing such chemicals from fish farm effluent. But

635

�there is little information on methods for treatment of chemical.

4.4. Biofiltration
Biofiltration can, in theory, be used to improve effluent water quality from salmonid farm. In
aquaculture, biofiltres are commonly used in recycle sytems to prevent accumulation of ammonia and nitrite.The
technique is not considered practical or economic for treatment of salmonid farm wffluent in most circumstances
due to low temperatures (NCC 1990) and large volum of effluent involved. There has been some interest in using
algae and aquatic macrophytes, such as reeds, to reduce levels of nutrients in effluent. Reed beds are being
investigated for nutrient removel from small scale sewage works and water hyacinths and duckweed have been
grow for this purpose in warmer countries (Zirschky and Reed 1988). As with settlement pond, one of the major
constraints to biofilters is that of space required.
4.5. Constructed Wetlands
Constructed wetlands represent a natural treatment system based on biological symbiosis
between macrophytes (Phragmites sp., Typha sp., etc.) and microorganisms (bacteria, fungi, algae), and their
interactions with the soil chemistry. In recent years, created wetlands have been developed to successfully
treat agricultural, municipal, or industrial wastewaters. Depending on the choice of construction and function,
macrophyte treatment systems can be divided into:
1. ponds with free-floating or submersed plants and no effluent; percolation through the soil
2. root zone systems with emergent plants and completely effluent percolation through the soil;
3. hydrobotanic systems as link between (1) ponds and (2) root zone systems.
Moreover, these treatment systems can be subclassified by the flow direction of effluents (vertical or
horizontal), the plant species or type of soil (Kehrer, 1997). Biotic and abiotic purification mechanisms of
constructed wetlands are based on the following processes (Gumbricht 1993): (a) mechanical screening and
sedimentation, (b) microbial degradation, (c) biochemical nutrient removal of plant rhizomes, (d) adsorption
through ligand exchange, (e) precipitation and chemical fixation of reactive soil ingredients.Removal efficiency
is strongly influenced by the microorganisms inhabiting soil particles and the rhizome of plants. Plants
with aerenchym root systems aerate the soil and consequently aerobic microorganism (e. g. Nitrosomonas sp.,
Nitrobacter sp.) growth is promoted. Bahlo and Wach (1993) found more intensive biological degradation of
ammonium to nitrate close to the rhizomes. Microbial elimination of nitrate — nitrogen (denitrification)
occurs in the anaerobic parts of the soil, which can be found even in effluents of constructed wetlands with
oxygen levels of more than 4 mg/l. Particle bound phosphorus is mineralized by heterotrophic microorganism
and at low redox-potential sorpted to iron-, aluminium-, manganese hydroxides/-oxides, calcium or clay
minerals (Gumbricht, 1993). Removal processes of constructed wetlands show increased efficiency by
using smaller soil particle sizes.

636

�Figure 2. Design of used root zone constructed wetlands with horizontal flow and emergent plants; larger
substrate at inlet and outlet to facilitate influent distribution and effluent drainage (Schulz et al. 2003).
Schulz et al. (2003) investigated treatment of aquaculture effluents of flow- through systems in
created wetlands. The constructed wetlands types used in this study were subsurface root zone systems
with emergent plants and horizontal effluent soil percolation (Fig.2). Three 1.40 x 1.00 x 0.70 m (L x W x H)
root zone systems were filled with sands of 1 — 2 mm particle size and planted with 20 rooted shoots of reed
per square meter (Phragmites australis). Nutrient removal of rainbow trout (Oncorhynchus mykiss)
effluents flowing through the wetland was determined for hydraulic loading rates of 1, 3 and 5 l/min
corresponding to very short hydraulic residence times (HRTs) of 7.5, 2.5 and 1.5 h, respectively. Inflowing
nutrients were removed within every continuously flooded wetland. Total suspended solids (TSS) and
chemical oxygen demand (COD) were reduced by 95.8 — 97.3% and 64.1 — 73.8%, respectively, and
demonstrated no influence of HRT. Total phosphorus (TP) and total nitrogen (TN) removal rates varied from
49.0% to 68.5% and 20.6% to 41.8%, respectively, and were negatively correlated with HRTs. Effluent
purification was best at HRT of 7.5 h, but sufficient removal rates were achieved for shorter HRTs. Obtained
removal rates demonstrated that created wetlands with high hydraulic loads reduced inflowing nutrients by
amounts comparable to, or exceeding that achieved by mechanical treatments such as microscreens or
sedimentation tanks. Thus, created wetlands are a viable alternative treatment for aquaculture effluents.
4.6. Integrated Aquaculture
The salmon aquaculture industry has adopted a number of strategies to reduce nutrient wastes
and its impacts on the local environment, including improved feed formulations and digestibility,
improvements in feed/waste monitoring and feeding techniques, site rotation and fallowing, and reduced
stocking densities. Integrating the culture of filter-feeding bivalve molluscs (e.g. mussels, oysters, scallops)
with salmon farms has long been advocated as another potential strategy to alleviate waste loadings and
environmental impacts associated with open-water salmon culture (Folke et al., 1994; Kautsky et al., 1997).
In a conceptual open-water integrated culture system as proposed by Kautsky et al. (1997), filter-feeding
bivalves are cultured adjacent to meshed fish cages, reducing nutrient loadings by filtering and
assimilating particulate wastes (fish feed and faeces) as well as any phytoplankton production stimulated by
introduced dissolved nutrient wastes. Waste nutrients, rather than being lost to the local environment, as in
traditional monoculture, are removed upon harvest of the cultured bivalves. With an enhanced food supply
within a fish farm, there is also potential for enhancing bivalve growth and production beyond that
normally expected in local waters. Therefore, integrated culture has the potential to increase the efficiency and
productivity of a fish farm while reducing waste loadings and environmental impacts. This model of
integrated bivalve – fish culture is certainly simple and, intuitively, appears promising. However, few
practical studies have been undertaken, with conflicting conclusions regarding the potential for openwater integrated culture to enhance bivalve production and, by implication, to significantly reduce fish
farm wastes. Studies have shown that bivalves are capable of utilising fish farm wastes as an additional
food supply (Mazzola and Sarà 2001), likely explaining the increased growth displayed by mussels
(Wallace, 1980) and oysters (Jones and Iwama, 1991) grown adjacent to fish cages. However, other studies
have reported no, or minimal, growth enhancement of bivalves cultured in an integrated bivalve – fish
system (Gryska et al.,1996).

637

�Decreasing Dependence on Local Ecosystem Services

Increasing Material and Energy Inputs

Land-Based
Flow-Through

Net-Cage

Land-Based
Recirculating

Bag

Figure 3. The ﬂow of material and energy inputs in relation to the dependence on ecosystem services
4.7. Land-Based Recirculating Systems
In recent years, particular emphasis has been placed on the development of closed-containment systems,
a term widely used to describe a range of production systems that employ an impermeable barrier to isolate the
culture environment from surrounding ecosystems. Theoretically, by culturing fish in a closed environment, fish
farmers can exert greater control over the rearing conditions, allowing them to improve the quality of the fish
while at the same time reducing proximate environmental impacts. Some of the potential advantages of closedcontainment systems are: (1) minimized fish escapes; (2) minimized predator interactions; (3) reduced disease
transmission; (4) lower feed inputs; (5) higher stocking densities; and (6) improved waste management
capabilities. The system is entirely contained inside a warehouse and consists of a series of circular concrete
tanks of various sizes. New water is continuously pumped into the tanks from an on-site freshwater well.
Approximately 99% of the water is recirculated back into the system after passing through an extensive
mechanical and biofiltration process.Wastewater that is lost from the system at various stages passes through a
holding tank where solids are settled out and the remaining wastewater enters the municipal sewer system. The
solid fish wastes are collected in the holding tank for future use as a substitute for conventional synthetic
fertilizers for plants fertilizer in an adjacent greenhouse. Ayer and Tyedmers (2008), studied on Assessing
alternative aquaculture technologies: life cycle assessment of salmaonid culture systems in Canada. In the study,
four different system such as; Marine net-pen, Marine floating bag, Land-based flow-through and Land-based
recirculating were studied. At the end of study, the recirculating system was the only system at which wastes
were managed. The differences of the systems was presented in Fig. 3 (Ayer and Tyedmers 2008).

5. Conclusions
Intensive salmonid cultivation can introduce significant quantities of nutrient wastes from uneaten
feed, faeces and excretory products into the local environment. Along with the growth of the salmon
aquaculture industry, so too have concerns regarding the environmental impacts from aquaculture wastes.
One of the major challenges for the sustainable development of salmonid culture, and the aquaculture
industry generally, is to minimise environmental degradation concurrent with its projected expansion. The
impacts of particulate wastes such as uneaten fish feed and faeces are largely on the benthic environment
immediately surrounding fish farms; alterations to sediment biogeochemistry and benthos from sedimented
solid wastes are well-documented (Brooks et al., 2003). Remineralised nutrients from these deposits, along
with fish metabolic wastes, particularly ammonia, are dispersed within the receiving water body and may
contribute to localised hypernutrification. During seasonal cycles of nutrient availability, additional dissolved
nutrient wastes have the potential to stimulate benthic algal production, increase phytoplankton production
leading to localised eutrophic conditions, and alter dissolved N/P ratios that promote the growth of toxic algal
species (Folke et al., 1994). Bubridge and Burbridge (1994) identify three ways in which it would be
possible to achieve control of feed impacts from aquaculture: (1) control of the sites where the culture
farms are located; (2) control of the released effluents; (3) monitoring of impacts generated by
effluents once the farm begins its work. Polyculture, or inte- grated aquaculture associating shellfish

638

�and algae culture with fish culture may be part of the solution (Cheshuk et al. 2003). The
development and application of Environmental Quality Standards (EQS) and the design of models
for evaluating environmental impacts are other initiatives for controlling and monitoring the
environmental impact of fish farms.

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17(3): 20-21.
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Bull. , 31: 159–166.

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Schulz, C., Gelbrecht, J., Rennert, B. (2003). Treatment of rainbow trout farm effluents in constracted wetland with
emergent plants and subsurface horizantal water flow. Aquaculture, 217: 207-221.
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640

�</text>
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                <text>Environmentally Sustainable Salmonid Culture</text>
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TÜRKMEN, Gürel</text>
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                <text>Until very recently most research relating environmental quality and aquaculture  was limited to assessment of environmental conditions necessary for culture. Emphasis was  placed on dissolved oxygen requirement of the culture fish or the maximum dissolved  nitrogen level that could be tolerated without impairment of growth rates or survival. Most  attention was directed towards the effect of the environment upon the aquaculture operation,  while the converse perspective, the effect of aquaculture upon environmental quality, was  largely ignored. The sustainability of aquaculture development and the environmental impacts  of aquaculture operations have become a matter of considerable concern for all stakeholders.  The development of the aquaculture industry, especially if it is to sustain its current growth,  depends on finding ways to increase its environmental, economic and social acceptability.  The technique used to culture salmonids throughout the world varies greatly with respect to  the water source and means of confining the fish. With the rapid growth of salmonid cage  culture over the past decade has come increased examination of this industry segment as a  potential pollution source. Aquaculture pollution mainly originates from the physical and  chemical characteristics of feed and the applied feeding management. This article reviews the  available information on those environmental impacts of salmonid culture and three  reportedly environmentally-friendly alternatives; a marine floating bag system; a land-based  saltwater flow-through system; and a land-based freshwater recirculating system.</text>
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                    <text>2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

Determining the Districts That can be a Province in Turkey Using Analytic
Hierarchy Process
Ġbrahim GÜNGÖR
Prof. Dr., Akdeniz University
igungor@akdeniz.edu.tr
Hakan BAKAN
Research Asistant, Mugla University
hkn_bkn@mu.edu.tr
Muharrem AKSU
Lecturer, Akdeniz University
muharremaksu@akdeniz.edu.tr
Serap KĠREMĠTCĠ
Research Asistant Ġstanbul University
serapy@istanbul.edu.tr
Ali GÖKSU
Assist. Prof. Dr., International Burch University
Faculty of Economics
Department of Business Administration
goksu@ibu.edu.ba

Abstract: It is very important problem objectively determining districts which will become
province. It will be appropriate to use AHP to search an efficient solution to this problem. In this
study. In this study, AHP is used to determine priority ranking of districts which is eligible to
become a province in Turkey. According to the result of this AHP application, Alanya is the most
eligible candidate district with 33% importance degree. The following districts based on the
ranking are; Bandırma, Fethiye, Elbistan, Ereğli, Bergama, ÖdemiĢ and ErciĢ.

Introduction
There are many districts that desire to become a province in Turkey. Districts' desire for becoming a
province have been continuing for a long time. This demand is also used for election argument by politicians and
political parties before the elections. Some of these districts achieved their wants, and finally became a province.
With the rapid development of Turkey, some districts growed much more than some cities. As a result of this
growth, these districts have the potential of being a province. However, there are some criterias which districs must
have in order to become a province. Factors, such as socio-economic development, population, geographical
structures of districts, need to be taken into consideration.
The aim of the study is to compare 10 candidate district which desire to become a province according to the
criterias that researchers has determined, and to choose the best candidate based on this comparison by using The
Analytic Hierarchy Process.
According to 126. article of The Constitution of the Republic of Turkey 1982, in terms of central
administrative structure, Turkey is divided into provinces on the basis of geographical situation and economic
conditions, and public service requirements; provinces are further divided into lower levels of administrative
districts.
In accordance with the provisions of constitute article, in Province Administration Law 5442 criterias are
determined to established provinces while stating that Turkey divided into provinces, provinces divided into districts,
and districts divided into sub-districts. But there are not defined criterias about the issue of administrative status
change of a place in Turkey. And also status change of provinces, particularly change to provinces, is not mostly

517

�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

based on the detailed social, economical and demographical researchs . It was based generally on some properties of
the places that were made provinces during the years 1989-1999, such as the economical development or
undevelopment, geographical positon, the historical background, the migration, the population density, and the
security of the place. But like all these and other factors also are valid for the districts38.
As there are not clear and obvious laws concerning with establishing new provinces in Turkey, the
reasoning of establishing new provinces mostly based on the mentioned Constitution Article, and related articles of
Province Administration Law. Since mentioned articles state only three criteria which are on the initiative of the
government, it is the role of the government to fill the content of those unclear concepts. Although the desire of the
people, geographical position, transportation and security factors generally play very crucial role on establishing
provinces in Turkey, some places which come to the position of being a province according to economical situation,
and population have forced governments which have voting concerns. Those governments change administrative
position of the places mainly based on their political objectives. It is asserted that the use of the demand of becoming
a province in recent years as a political pressure and gain on politicians have much more influence on the increasing
number of the provinces than the public service requirements in Turkey 39.
It is very important problem objectively determining districts which will become province. The evaluation
of this subject without making it as a domestic political argument, will be easier and more convincing for both
political parties and governments. It will be possible to show more fairly, scientifically and objectively behavior
with the use of AHP at the solution of this problem.
In the second part of this study, a brief information was given about AHP. In the third part, how the
application was implemented, how the data was prepared, how the criterias were determined, and the results of the
study were explained and reported.

Analytic Hierarchy Process
When decision makers face with a multicriteria problem, they decompose it in hieararchic levels acccording
to importance of criterias. The decision making process involves developing priorities for alternatives based on the
decision maker's judgements and selecting the best alternative that satisfies the objective. One of the techniques used
for this process is Analytic Hierarcy Process (AHP) which allows pairwise comparisons.
AHP is widely used as one of the major methods in solving a wide range of problems that involve complex
criteria accross different levels where the interaction of criteria is common (Hsu ve Pan, 2009, p. 2311). AHP,
developed by Saaty, is a decision aiding method provides a way to rank the alternatives of a problem by deriving
priorities (Saaty, Peniwati ve Shang, 2007, s. 1041). It is a very useful tool for multicriteria decision making where
the objective is to select the best alternative taken into consideration.
AHP performs pairwise comparisons to measure relative importance of the elements in each level of the
hierarchy and evalutes alternatives in the lowest level of the hierarcy in order to make the best decision among
multiple candidates ( Sipahi and Esen, 2010, p. 300)
In AHP, the hierarchic structure must be built by determining important criterias and subcriterias belonging to
each criteria according to the decision maker's objective. First of all, the objective is determined and then the criterias
for this objective will be pointed out. After this, alternatives for each criteria will be determined. In this way the
hierarchic structure for decision making has been constructed. (Scholl et all., 2005, p.763)
AHP is a mathematical method which considers group's or individual's characteristics, and evaluates quantitative
and qualitative variables together in the decision making process (Dağdeviren et all., 2004, p.132). At the same time,
it provides more efficient decision making oppurtunities ( Ecer and Dündar, 2008 , p. 198). This method has been
widely used in solving real life complex decision making problems in recent literature, especially in effectiveness
analysis and performance measurement problems (Peters and Zelewski, 2008, p.1040).
38

Gökçen KILINÇ, Yeni Ġl Kurulması ve Siyaset, http://www.istanbulburda.com/haber_author.php?id=1967; Gökçen KILINÇ ve Nuran ZEREN
GÜLERSOY, ―Türkiye‘deki Ġlçelerin KentleĢme Derecelerine Göre Ġl Olma Potansiyellerinin Değerlendirilmesi‖, ĠTÜ Dergisi, Cilt 6, Sayı 1,
Mart 2007, s.72.
39
Selçuk YALÇINDAĞ, ―Yönetsel Etkililik, Demokrasi ve Ġl Sayısının Artırılması‖, Amme Ġdaresi Dergisi, Cilt 30, Sayı 1, 1997, s.12; Yasin
SEZER, ―Merkezi Yönetimin Ġl ve Bölge Ölçeğinde Örgütlenmesi‖, Ġktisadi ve Ġdari Bilimler Fakültesi Dergisi, C.I, S.I, Afyon, 1999, s.205.;
Yasin SEZER, ―Kamu Yönetimi Temel Kanunu Tasarısı Çerçevesinde Ġl Genel Yönetimi Hakkında Bir Ġnceleme‖, (Ed.), Nagehan Arslan,
Türkiye‘de Kamu Yönetimi Sorunları Üzerine Ġncelemeler, Seçkin Yayınları, Ankara, 2005, s.22.

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�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

The AHP approach was developed in the early 1970s in response to military contingency planning, scarce
resources allocation, and the need for political participation in disarmament agreements (Yang and Shi, 2002, p. 30).
AHP is not only a decision making method that decomposes a complex multi-criteria decision problem into a
hierarchy but also a measurement theory that prioritizes the hierarchy and consistency of the judgmental data
provided by a group of decision makers agreements (Hsu ve Chen, 2008, p. 46)
The use of AHP in order to solve a decision making problem involves the following steps (Al-Harbi, 2001,
p. 20):
1. Define the decision making problem and determine its goal.
2. Structure the hierarchy from the top (the objectives from a decision-maker's point of view) through the
intermediate levels (criteria on which subsequent levels depend) to the lowest level which usually contains
the list of alternatives.
3. Construct a set of pair-wise comparison matrices ( n x n square matrix) for each of the lower levels with one
matrix for each element in the level immediately above by using the relative scale measurement shown in
Table 1 The pair-wise comparisons are done in terms of of which element dominates the other.
4. The number of judgements equals to n(n-1)/2. Judgements required to develop the set of matrices which
should be both transitive and reciprocal in step 3.
5. Hierarchical synthesis is now used to weight the eigenvectors by the weights of the criteria and the sum is
taken over all weighted eigenvector entries corresponding to those in the next lower level of the hierarchy.
6. Having made all the pair-wise comparisons, the consistency is determined by using the eigenvalue, max , to
calculate the consistency index, CI as follows:
CI = (max - n)/(n- 1), where n is the matrix size. Judgement consistency can be checked by taking the
consistency ratio (CR) of CI with the appropriate value in Table 2. The (CR) is acceptable if it is less than
0.10. Otherwise the the judgement matrix is inconsistent. To obtain a consistent, judgements should be
reviewed and improved.
7. Steps 3-6 are performed for all levels in the hierarchy.

Intensity of
Importance
1
3
5
7

9
2,4,6,8

Definition

Explanation

Equal Importance
Two activities contribute equally to the objective
Moderate
Experience and judgment slightly favor one activity over another
Ġmportance
Strong importance
Experience and judgment strongly favor one activity over another
Very strong or
An activity is favored very strongly over another; its dominance
demonstrated
demonstrated in practice
importance
Extreme
The evidence favoring one activity over another is of the highest
importance
possible order of affirmation
Intermediate values when compromise is needed
Table 1: The Fundamental Scale of Absolute Numbers ( Saaty, 2008, p. 125)

519

�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

n
Average random
index

1
0

2
0

3
0.52

4
0.89

5
1.11

6
1.25

7
1.35

8
1.40

9
1.45

10
1.49

Table 2: Random Consistency Index ( Saaty, Vargas and Dellmann, 2003, p. 174)

The Study
People have troubles while making decisions about any issue in the time of they living. Contradictory
results may also appear on the decisions about same issue made by people. The most important reason of for this is
the intention of selecting best decisions over the alternatives. Same situation is also valid for the decisions taken by
the government. Since the government must make the best decision for its public. Because of demand of individuals
that live in the country about changing their districst in which they live to provinces, one of the most important
decisions is which districts will become province. At this time, this decision is very important as it burden additional
expenses to the budget.
In this study, AHP is used to determine priority ranking of districts which is eligible to become a
province in Turkey. Candidate districts are determined by preselection with this application. Above mentioned
criterias are taken into consideration for preselection:
-

Population of the center must be greater than 50 000,

-

Population of district must be greater than 100 000,

-

Distance from the province must be greater than 100 km.

Values of above mentioned criteria for each of the candidate districts determined by preselection, are
obtained from municipality‘s and governer‘s official websites and shown in Table 3.
CRITERIAS
DISTANCE
(KM)*
CENTER
POPULATION**
DISTRICT‘S
POPULATION**
SURFACE
AREA(KM2)
NUMBER OF
VILLAGES
NUMBER OF
CONNECTED
DISTRICTS
CON.TOTAL
POPULATION.**
TEMPORARY
POPULATION****
REAL WAGE***

ALANYA

FETHĠYE

ERCĠġ

EREĞLĠ

ELBĠSTAN

ÖDEMĠġ

BANDIRMA

BERGAMA

138

100

102

124

103

153

158

113

134056

113851

58570

72003

74858

95056

85642

73310

241451

132077

100802

183184

158795

135008

135386

129260

1827

690

1688

3055

2115

2260

2546

1082

3

0

0

3

3

0

0

2

5

4

7

3

3

3

7

6

152649

208340

332353

95653

238131

63563

238450

312937

1377146

74548

21186

252726

3440

9500

5934

2935

84714

123754

21024

83628

91169

85191

558996

706831

Table 3: Quantitative values of criterias for each of the districts
*http://www.kgm.gov.tr/Sayfalar/KGM/SiteTr/Uzakliklar/ililcelerArasiMesafe.aspx
** http://tuikapp.tuik.gov.tr/adnksdagitapp/adnks.zul
*** http://ekutup.dpt.gov.tr/bolgesel/gosterge/2004/ilce.pdf
**** http://www.turizm.gov.tr

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�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

DISTRICTS

DISTANCE

NORMALIZED VALUE OF DISTANCE

ALANYA

138,0000

0,1393

BANDIRMA

100,0000

0,1009

BERGAMA

102,0000

0,1029

ELBĠSTAN

158,0000

0,1594*

ERCĠġ

103,0000

0,1039

EREĞLĠ

153,0000

0,1544

FETHĠYE

124,0000

0,1251

ÖDEMĠġ

113,0000

0,1140

TOTAL

991,0000

1,0000
Table 4: Distance Criteria

According to distance criteria most appropriate district to become a city is Elbistan with approximately
%16. Bandırma district is in the last rank with % 10.
DISTRICTS
ALANYA

CENTER‘S
CENTER‘S POPULATION NORMALIZED VALUE
POPULATION
134056,000
0,1895*

BANDIRMA

113851,000

0,1610

BERGAMA

58570,000

0,0828

ELBĠSTAN

85642,000

0,1211

ERCĠġ

74858,000

0,1058

EREĞLĠ

95056,000

0,1344

FETHĠYE

72003,000

0,1018

ÖDEMĠġ

73310,000

0,1036

TOTAL

707346,000

1,0000

Table 5: Center‘s Population Criteria
Alanya district is in the first rank with %19 accoding to the center‘s population criteria and Bergama is the
last with %8.

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�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

DISTRICTS
ALANYA

DISTRICT‘S
NORMALIZED VALUE OF DISTRICT‘S POPULATION
POPULATION
241451,000
0,1986*

BANDIRMA

132077,000

0,1086

BERGAMA

100802,000

0,0829

ELBĠSTAN

135386,000

0,1113

ERCĠġ

158795,000

0,1306

EREĞLĠ

135008,000

0,1110

FETHĠYE

183184,000

0,1506

ÖDEMĠġ

129260,000

0,1063

TOTAL

1215963,000

1,0000

Table 6: District‘s Population Criteria
For district‘s population criteria the most important district is Alanya and the least is Bergama.
DISTRICTS
SURFACE AREA
NORMALIZED VALUE OF SURFACE AREA
ALANYA

1827,000

0,1197

BANDIRMA

690,000

0,0452

BERGAMA

1688,000

0,1106

ELBĠSTAN

2546,000

0,1668

ERCĠġ

2115,000

0,1386

EREĞLĠ

2260,000

0,1481

FETHĠYE

3055,000

0,2002*

ÖDEMĠġ

1082,000

0,0709

TOTAL

15263,000

1,0000

Table 7: Surface Area Criteria
According to surface area criteria most appropriate district to become a city is Fethiye with approximately
%20. Bandırma district is in the last rank with % 4.
DISTRICTS
NUMBER OF
NORMALIZED VALUE OF VILLAGE NUMBERS
VILLAGES
ALANYA
3,000
0,2727*
BANDIRMA

0,000

0,0000

BERGAMA

0,000

0,0000

ELBĠSTAN

0,000

0,0000

ERCĠġ

3,000

0,2727*

EREĞLĠ

0,000

0,0000

FETHĠYE

3,000

0,2727*

ÖDEMĠġ

2,000

0,1818

TOTAL

11,000
Table 8: Number of Villages Criteria

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�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo
Alanya , Fethiye and ErciĢ districts together are in the first rank with %27 accoding to the number of villages
criteria.

DISTRICTS

ALANYA

NUMBER OF
NORMALĠZED VALUE OF NUMBER OF DISTRICTS TO
DISTRICTS TO BE
BE CONNECTED
CONNECTED
5,000
0,1316

BANDIRMA

4,000

0,1053

BERGAMA

7,000

0,1842*

ELBĠSTAN

7,000

0,1842*

ERCĠġ

3,000

0,0789

EREĞLĠ

3,000

0,0789

FETHĠYE

3,000

0,0789

ÖDEMĠġ

6,000

0,1579

TOTAL

38,000

1,0000

Table 9: Number of Districts to be Connected Criteria
According to this criteria, Bergama and Elbistan have the highest importance percentage with
approximately %18.

DISTRICTS

CONNECTED TOTAL
POPULATION

NORMALIZED VALUE OF CONNECTED TOTAL
POLULATION

ALANYA

152649,000

0,0930

BANDIRMA

208340,000

0,1269

BERGAMA

332353,000

0,2024*

ELBĠSTAN

238450,000

0,1452

ERCĠġ

238131,000

0,1450

EREĞLĠ

63563,000

0,0387

FETHĠYE

95653,000

0,0583

ÖDEMĠġ

312937,000

0,1906

TOTAL

1642076,000

1,0000

Table 10: Connected Total Population Criteria
According to connected total population criteria, Bergama has the highest importance percentage with
approximately %20 and the last is Ereğli.

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�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

DISTRICTS
ALANYA

TEMPORARY
NORMALIZED VALUE OF TEMPORARY POPULATION
POPULATION
1377146,000
0,7926*

BANDIRMA

64548,000

0,0372

BERGAMA

21186,000

0,0122

ELBĠSTAN

5934,000

0,0034

ERCĠġ

3440,000

0,0020

EREĞLĠ

9500,000

0,0055

252726,000

0,1455

2935,000

0,0017

1737415,000

1,0000

FETHĠYE
ÖDEMĠġ
TOTAL

Table 11: Temporary Population Criteria
According to the temporary population criteria, the most eligible candidate is Alanya with % 79 and the last
is ÖdemiĢ.

DISTRICTS

REAL WAGE

NORMALIZED VALUE OF REAL WAGE

ALANYA

558,9960

0,3185

BANDIRMA

706,8310

0,4027*

BERGAMA

84,7140

0,0483

ELBĠSTAN

91,1690

0,0519

ERCĠġ

21,0240

0,0120

EREĞLĠ

83,6280

0,0476

FETHĠYE

123,7540

0,0705

ÖDEMĠġ

85,1910

0,0485

1755,3070

1,0000

TOTAL

Table 12:Real Wage Criteria
According to real wage criteria, Bandırma has the highest importance percentage with approximately %40,
Alanya is in the second rank with %32 and the last is ErciĢ.

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�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

GENERAL

DISTANCE

CENTER‘S
DISTRICT‘S SURFACE
POPULATION POPULATION
AREA

NUMBER
OF
VILLAGES

NUMBER
OF
DISTRICT‘S
TO BE CON

TOTAL
POPULATION
TO BE CON.

TEMPORARY
POPULATION

REAL
WAGE

DISTANCE

1,0000

0,3333

0,5000

1,0000

0,5000

0,5000

0,3333

0,2500

0,1429

CENTER‘S
POPULATION

3,0000

1,0000

2,0000

4,0000

3,0000

3,0000

2,0000

0,3333

0,2000

DISTRICT‘S
POPULATION

2,0000

0,5000

1,0000

3,0000

2,0000

2,0000

1,0000

0,3333

0,2000

SURFACE
AREA

1,0000

0,2500

0,3333

1,0000

0,3333

0,3333

0,2500

0,2500

0,1429

NUMBER OF
VILLAGES

2,0000

0,3333

0,5000

3,0000

1,0000

1,0000

0,3333

0,3333

0,1667

NUMBER OF
DISTRICT‘S
TO BE CONN.

2,0000

0,3333

0,5000

3,0000

1,0000

1,0000

0,3333

0,2500

0,2000

TOTAL
POPULATION
TO BE CON.

3,0000

0,5000

1,0000

4,0000

3,0000

3,0000

1,0000

0,5000

0,2500

TEMPORARY
POPULATION

4,0000

3,0000

3,0000

4,0000

3,0000

4,0000

2,0000

1,0000

0,2500

REAL WAGE

7,0000

5,0000

5,0000

7,0000

6,0000

5,0000

4,0000

4,0000

1,0000

19,8333

19,8333

Total

25,0000

11,2500

13,8333

30,0000

11,2500

7,2500 2,5524

Table 13: Pair-wise Comparison Matrix of Criterias
These values are obtained from expert view of a vice governer.
Consistency Ratio (CR) is acceptable if CR is less than 0,10 . Otherwise the judgements of the decision maker are
inconsistent.
T1
Distance
Center‘s Population
District‘s Population
Surface Area
Number of Villages
Number of Districts to be connected
Connected Total Population
Temporary Population
Real Wage

Weights
0,0344
0,1213
0,0791
0,0295
0,0542
0,0543
0,1032
0,1715
0,3525
Table 14: Weights of criterias

After calculating weights for criterias, it is come to stage of solving decision problem, in other words last
stage of the AHP. At this stage, a matrix consists of calculated relative priority values (table 14) was created and then
by multiplying with Matrix of Weighted Criteria (Table 16), Decision Matrix (Table 17)was created.

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�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

Distance

Center‘s
Population

District‘s
Population

0,1895
0,161
0,0828
0,1211
0,1058
0,1344
0,1018
0,1036

0,1986
0,1086
0,0829
0,1113
0,1306
0,111
0,1506
0,1063

0,1393
0,1009
0,1029
0,1594
0,1039
0,1544
0,1251
0,114

Table 15:Final Table
Number
Number
of
of
villages
Districs
to be
conn.
0,1197
0,2727
0,1316
0,0452
0
0,1053
0,1106
0
0,1842
0,1668
0
0,1842
0,1386
0,2727
0,0789
0,1481
0
0,0789
0,2002
0,2727
0,0789
0,0709
0,1818
0,1579

Surface
area

Total
Population
to be
conn.

Temporary
Population

0,093
0,1269
0,2024
0,1452
0,145
0,0387
0,0583
0,1906

0,7926
0,0372
0,0122
0,0034
0,002
0,0055
0,1455
0,0017

Real
Wages

0,3185
0,4027
0,0483
0,0519
0,012
0,0476
0,0705
0,0485

Weight
Points

0,0344
0,1213
0,0791
0,0295
0,0542
0,0543
0,1032
0,1715
0,3525

.
Sij
Eligibility ranking for becoming a
province
1
2
3
4
5
6
7
8

x

T

Districts

Coefficients

Alanya
Bandırma
Fethiye
ÖdemiĢ
Elbistan
Bergama
ErciĢ
Ereğli

% 33
% 18
% 11
%8
%8
%7
%7
% 6

Table 16: Order of Preference

Results
AHP is a mathematical method, which evaluates quantitative and qualitative variables together in the
solution of decision problems and enables efficient decision making . This method has been widely used in solving
real life complex decision making problems in recent literature, especially in effectiveness analysis and performance
measurement problems.
It is an important problem to determine the districts which are eligible to become province. To handle this
issue without makig it a domestic politics material will be more easy and persuasive for both of the political parties
and goverments. More fair, scientific and objective attitude can be possible by using AHP in the solution of this
problem. Therefore in this study, AHP is used to determine priority ranking of districts which are eligible to become
a province in Turkey. According to the result of this AHP application, Alanya is the most eligible district with %33
importance degree and Bandırma is in the second place with a 15 point difference. Fethiye has the third rank and
ÖdemiĢ has the forth rank.

Suggestions
It is shown with this study that AHP method can be applicable to determine the priority ranking of districts
to become province. When new provinces are in agenda, more current data and criterias must be used in a Project
with Ministry of Interriors and other relevant govermental institutions in order to help political authorithy on
decision making about this subject.

526

�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

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AL-HARBI, K.M AL-SUBHI., (2001), "Application of the AHP in project management", International Journal of Project
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SAATY, THOMAS L., PENIWATI, K. and SHANG, JEN, S., (2007), "The analytic hieararchy process and human resource
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HSU, TSUEN, H. and PAN, FRANK, F.C., (2009), "Application of Monte Carlo AHP in ranking dental quality attributes",
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SAATY THOMAS L., (1980), The Analytic Hierarchy Process, McGraw-Hill International Book Company, New York
ADIGÜZEL, O., ÇETĠNTÜRK, Ġ. and ER, O., (2009) , ‗ Konaklama iĢletmelerine olan MüĢteri Tercihinin Analitik HiyerarĢi
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                    <text>2nd International Symposium on Sustainable Development, June 8-9, 2010 Sarajevo

Leadership and Identity Reconstruction in African Diaspora
Tuba Gönel
International Burch University
Sarajevo, Bosnia and Herzegovina
tgonel@ibu.edu.ba

Abstract: The African’s New World experience was very traumatic in many ways. The
forced immigration and the process of dehumanization and humiliation of African
people contributed to their sense of unbelongling and inferiority besides the economic
wealth and progress of Europe. The process of dehumanization and the

imposition of a destructive identity caused two different attitudes in African
slaves toward the issues of identity and self-appreciation. While one group of
Africans, such as some intellectual and political leaders advocating the
necessity of African recognition, resisted the social and racial discrimination,
surprisingly enough, another group of Africans submitted to their statue as
slaves and inferiors due to the influence of white society imposing the feeling
of inferiority on them for centuries.
Key Words: Diaspora, African experience, identity, leadership.

“A person whose desires and impulses are his own- are the expression of his own nature, as it has been
developed and modified by his own culture- is said to have a character.”
“If a person possesses any tolerable amount of common sense and experience, his own mode of laying out
his existence is the best, not because it is the best in itself, but because it is his own mode.”
John Stuart Mill

Introduction
“A simple word…’diaspora’” (Dufoix 1). This simple word refers to a deeper meaning and importance
not only for Diaspora communities but also for world history. The word has been assigned many different
meanings referring to a phenomenon as old as human history. Diaspora, for a long time referred “only to
physically scattered religious groups living as minorities among other people and other faiths” (Dufoix 1), was
later, used in a wider sense to explain “any phenomenon of dispersion from a place; the organization of an
ethnic, national, or religious community in one or more countries; a population spread over more than one
territory; the places of dispersion; any nonterritorial space where exchanges take place” (Dufoix 2). Finally,
today the term is used to refer to the “voluntary or involuntary migration of peoples; the maintenance or the recreation of identification with the country or land of origin; and the existence of communities that claim their
attachment to a place or, on the contrary, “to their spatially free-floating existence” (Dufoix 2). Different from
being a religious issue, as in the case of the voluntary dispersion of Christian and Muslim missionaries to Asia,
Africa and Europe, Diaspora, in time, transformed into a socio-economic and political issue. In analyzing the
Diaspora communities, it is evident that there is a huge variety of experiences the people of Diaspora had to
endure. The most typical examples of Diaspora communities being spread over the world for centuries are black
people, in the very center of dispersion, and Jews, perhaps representing “the classic Diaspora phenomenon
(Dufoix 8).
In our time, the technological developments minimizing the distance between time and places, have
given rise to attempts to redefine the term Diaspora and the growing need of the dispersed to define themselves.
These attempts and growing awareness make Diaspora a more complicated term related not only to socioeconomic or political issues, but also to the concepts of identity, multiculturalism, mis/recognition, ethnicity, and
even hybridity.

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For the sake of a better appreciation of Diaspora societies and the factors which contributed to
the dispersion of these communities, in this paper, African societies and the various social structures within these
societies will be analyzed in terms of their influence on African Diaspora. In an attempt to answer the question
“What is African in the ‘African Diaspora?’” (Dufoix 15), the historian Joseph Harris describes African
Diaspora as a concept that “subsumes the following: the global dispersion (voluntary and involuntary) of
Africans throughout history; the emergence of a cultural identity abroad based on origin and social condition;
and the psychological or physical return to the homeland, Africa” (Dufoix 13). Thanks to the nature of Diaspora
causing dispersion, voluntary or forced migration and “ethno-cultural segregation” (Dufoix 26), diasporas, as the
anthropologist Martine Hovanessian states, are often considered as “transmission belts between the minority
culture and the national host culture” (Dufoix 29). That is because diasporas, who suffer from “social death”, as
Orlando Patterson explains, and who “were uprooted from the African soil and separated from their families and
communities for centuries, deprived of institutions, and yet condemned to existence” (Dufoix 14), were to create
a new community to continue their existence to “give it visibility in the host community” (Dufoix 26). As it is
taken in French studies, Diaspora, different from the commonly accepted perception of the term, refers to “the
persistence of awareness and the community link in spite of dispersion” (Dufoix 27). The dispersed, away from
their homeland and native culture, inevitably contribute to the formation of a new form of social structure
resulting from close contact with the host community. As Benedict Anderson explains, “it is from confronting
the other, the ‘non-self,’ that nationalism is born as an assertion of national purity in context where the prospect
of mixing threatens one’s uniqueness” (qtd. in Dufoix 93).
As historian William McNeill categorizes, there are four kinds of migrations: “the forced movement of
one population by another; the conquest of one people by another, followed by a merger of the two; the
welcomed arrival of strangers; and the importation of individuals or an entire people uprooted from their land”
(qtd. in Dufoix 36). He continues stating that “the first kind corresponds to nomadism; the second, to enterprises
of conquest; the third, to the establishment of commercial activities; and the fourth, to slavery” (Dufoix 36). The
socio-economic and political developments of the twenty-first century are the most important motives driving
people to question a possibility of developing the sense of identity for the groups who form “new and viable
communities with those who do not share their backgrounds or beliefs” (Gomez 1). African Diaspora, which is
“unique in its formation”, as Gomez states, and which is “a history of their [the people of African descent]
experiences, contributions, victories, and struggles … and the massive movements and extensive relocations,
resulting over long periods of time” (Gomez 1), is still of great importance for historians, anthropologists,
sociologists and other scholars due to the valuable contributions of African people to world history and
civilization.

African Experience
Not surprisingly, the most important reason that created the institution of slavery was the search for
economic betterment. The trading process of Muslim Arabs, starting from the Northern Coastal regions of Africa
and expanding to the coasts of Ghana and Saharan, the Red Sea, and the Indian Ocean, not only determined the
slave routes, but also contributed to the enslavement of African people. Muslims, however, were not the only
ones to drive Africans from their homeland. As Gomez states “European engagement with the Muslim world
contributed to a cultural awakening and commercial expansion resulting in profound political transformations”
(59). The growing demand for economic wealth, which would bring political power, motivated Europe to search
for alternatives to achieve the expansion. The Christian-Muslim conflict and the economic and political strife
between European nationals, “international commerce, sugar and New World incursion” (Gomez 59) gave rise to
labor exploitation, finally leading to the capture and enslavement of African peoples. As Gomez points out,
while the significance of African participation to the Muslim world is important, the transatlantic trade of
Africans as slaves had a more acute impact on the people of African descent due to its “high volume and
compact duration” (59).
The Africans’ New World experience, however, was much more traumatic than their interaction with
the Muslim world. The forced migration and the process of dehumanization and humiliation of African people
not only contributed to their sense of unbelonging and inferiority, but, at the same time, facilitated Europe’s
economic wealth and progress, which depended mainly on the physical, emotional and mental exploitation of
African people.
Being enslaved and performing both domestic and agricultural tasks under inhuman conditions raised
one question: What was the motive that drove European people to choose Africans as their labor force? In
analyzing the African Diaspora and the motives behind this phenomenon, it can be claimed that there are both
external and internal factors. In addition to some factors such as their endurance to the inhuman conditions and
the contagious diseases spread during the shipping process and on plantations, their dedication to hard work,

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their docility and the feeling of inferiority also had an important role in the enslavement process of African
people.
As it is also stated in Douglass’s narrative of his life, the presence of black slaveholders and their
inhuman practices on black slaves reveal another issue in African Diaspora; the destruction of African unity, in
other words, the individualization of African people. As it is stated in Thompson’s book, the categorization of
slaves according to their performance and ability, with disregard to their homeland, the separation from family
members broke their understanding and chance for African unity. This individualization process and imposition
of the feeling of inferiority led African people to submission and docility. As Charles Taylor states, their own
self-depreciation, initiated by white society and carried on by African people themselves, “becomes one of the
most potent instruments of their own oppression” (26). He also adds that “their first task ought to be to purge
themselves of this imposed and destructive identity” (26). In addition to their feeling of inferiority and
problematic sense of identity, an “interesting anomaly of North American slavery”, as Gomez states, “was the
black slaveholder” (104).

The History of Awakening
Starting from the middle of the fifteenth century until the mid-sixteenth, Africans were driven from
their homeland to another continent to contribute to the development of its economy by working the land to
“sustain a plantation system of agriculture and to work the mines of South America in a new and unfamiliar
environment” (Thompson 1). This slave trade, which forced millions of them to leave their homeland, took place
until the end of the nineteenth century. Even though slavery was officially terminated earlier, the smuggling of
slaves, as Thompson states, was “carried on by interlopers, by ships flying ‘flags of convenience’, and by nations
which refused to accede to an international covenant on the ending of the trade in slaves” (Thompson 1). Even
after the formal abolition of slave trade, recognized by first Britain in 1807 and then by the United States in1808,
the smuggling of slaves did not end until some nations who did not recognize the abolition were compelled to
withdraw from diplomatic activity (Thompson 1). However, as Thompson continues, despite the abolition, the
acts of slavery were still supported by some countries such as France, Portugal, Spain, Brazil, Cuba and even the
United States.
The movement of the Europeans across the Atlantic, and their leading motivations, such as “greed, the
quest for richness, political and religious persecution and economic failure at home” (Thompson 10), resulted in
the “destruction and genocide upon the Amerindian civilizations of Central and South America” (Thompson 12).
On the one hand, the newcomer nationals founded new settlements; on the other hand, they searched for the
ways of wealth. Following their “foremost aim of exploration and colonization of the New World, essentially
what was involved was an all embracing preoccupation with material enrichment and personal aggrandizement”
(Thompson 13). This search for acquisition of wealth encouraged the advent of many European nationals, the
establishment of new settlements and plantations, and the development of mining for material enrichment
(Thompson 10). Preoccupied with the search for wealth and power, the growth of trading companies and the
competition to “achieve commercial supremacy” (Thompson 29) and “the persistence of labour scarcity”
(Thompson 25) in the Americas caused the forced migration of the Africans from their homeland to the
plantation of the foreign continent.
The European’s quest for commercial and political supremacy, and the African’s forced participation in
this process, however, was full of pain, violence and suffering from the very beginning. Starting from the
shipping period, hundreds of slaves committed suicide, and some could not survive due to the unbearable
conditions they had to endure during the acclimatization process and their time on the plantations. The African
people had to endure not only physical torture, but also mental and psychological oppression and humiliation
that led to self-depreciation and lack of dignity in individuals. These traumatic experiences not only brought the
issues of identity and recognition into discussion, but also helped to develop a sense of collective consciousness
among black people. Due to this consciousness and the demand to be heard, they created their own struggle and
their own leaders to guide them in their quest for both physical and spiritual freedom.
In his article, Charles Taylor points to the destructive influences of the white attitude towards black
people. As he states, “white society has for generations projected a demeaning image of them, which some of
them have been unable to resist adopting” (26). He also claims that the ceaseless imposition of self-depreciation
on black people contributed to their faulty perception of themselves. As a recommendation to correct this
perception as the first step to building a peaceful notion of identity and to remove the oppression which had
continued for generations, Charles states that it was their first task “to purge themselves to this imposed and
destructive identity” (26).
The growing popularity of some concepts such as identity, mis/recognition, mis/interpretation, and selfrealization, encouraged the demand for self representation among some minority groups including black people.

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The need for recognition and proper presentation is one of the inspiring motives that gave rise to the birth of
black leadership and literature.
The demand for recognition in these later cases is given urgency by the supposed links between
recognition and identity, where this later term designates something like a person’s understanding of who they
are, of their fundamental defining characteristics as a human being. The thesis is that our identity is partly shaped
by recognition or its absence, often by the misrecognition of others, and so a person or group of people can
suffer real damage, real distortion, if the people or society around them mirror back to them a confining or
demeaning or contemptible picture of themselves. Nonrecognition or misrecognition can inflict harm, can be a
form of oppression, imprisoning someone in a false, distorted and reduced mode of being. (Multiculturalism 25)
Motivated by the demand for recognition and the right to be heard, some writers and intellectuals of
African origin supported the necessity of producing their own work describing themselves. The quest for selfrealization and self-description, however, would be painful and require a long process of self-questioning. As
Baldwin states in the “Notes of a Native Son”, the most difficult phase of self-recognition was when he had to
face the question: who he was for himself and for the West.
I know, in any case, that the most crucial time in my own development came when I was forced to
recognize that I was a kind of bastard of the West; when I followed the line of my past I did not find myself in
Europe but in Africa…. What was the most difficult was the fact that I was forced to admit something I had
always hidden from myself, which the American Negro has had to hide from himself as the price of his public
progress; that I hated and feared white people; on the contrary, I despised them,… (Baldwin 7-8)
As an alternative to the documents produced by the whites or slaveholders, black people gained the
voice to narrate their own story. During the quest for freedom, black society created many leaders its own
people. Motivated by the inspiration of independence, these leaders shared the common experience of
humiliation, sufferings and in-betweenness. As John Iliffe states in his book Honour in African History,
“resentment of racial contempt was a primary source of nationalist thought and action” (306). Even many years
after abolition, the experiences of black people and leaders show similarities in terms of humiliation and
oppression.
Nationalists believed that “It is only when people are politically free, that other races can give them
respect that is due to them” (Iliffe 307). To achieve this, some leading figures such as Chimpembere and
Nkrumah advocated that “Africa’s traditions of heroic leadership” and racial pride should be appreciated and
resurrected for racial uplifting. Other leaders, such as Mandela, also followed the heroic tradition. Leadership
and the speeches of leaders are of vital importance to wake people to the consciousness of freedom. Selfexpression and “the experiences of addressing a crowd”, as Mandela states, “gave strength and inspiration”
(Iliffe 307) to the leaders. Nkrumah who believed that the function of a leader was “to convince his audience that
[freedom] was possible”, stated that “the sight of a crowd before me was all I needed to encourage the words to
flow” (Iliffe 309). To provoke the desire for freedom and independence in his people, the task of a leader “is
simply to rouse the people to a confidence in their own power of protest” (Iliffe 309).
As Thompson states, the commonly accepted impression of slaves is that they “accepted their status and
that even after emancipation many of them preferred their previous condition of bondage to liberty” (255). This
situation, however, was the result of the economic, social and political oppression that the people of African
descent had to survive for four centuries. The common image of black people in the 1800s is described in the
quotation from Harriet Martineau:
There is no reason to apprehend serious insurrection; for the Negroes are too degraded to act in concert,
or to stand firm before the terrible face of the white man. Like all deeply-injured classes of persons, they are
desperate and cruel, on occasions, kindly as their nature is; but as a class, they have no courage. The voice of a
white, even of a lady, if it were authoritative, would make a whole regiment of rebellious slaves throw down
their arms and flee…. They will never take the field, unless led on by free blacks. (qtd. in Thompson 255)
Having suffered the unbearable brutality and the ongoing harshness of society, the slaves, believing that
they had experienced enough pain and humiliation, were motivated by the possibility of revolt and a chance of
victory that would provide them with a space “to overturn the system and establish a more tolerable society”
(Thompson 259). The slaves, driven by the dream of a “more tolerable society”, had a list of reasons for revolt.
The reasons not only encouraged many slaves to revolt against the unlawful practices of slavery, but also
contributed to the birth of a variety of scholars and ideas. As an example, Dr. Orlando Patterson categorizes the
two types of resistance under the titles of passive resistance and violent resistance. The subdivisions of passive
resistance are as follows: “(i) refusal to work, general inefficiency deliberate laziness; (ii) satire; (iii) running
away; (iv) suicide” (Thompson 261). He subdivides violent resistance into two; individual violence and
collective violence. The principles of resistance and its subtitles including individual participation emphasize the
importance of the requirement of individual consciousness and contributions of individuals to the resistance acts.
The oppression and acts of brutality that were common to the slave experience started to be heard by
slaves from different parts of the country, and led to the emergence of a kind of collective “consciousness of

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oneness in oppression” (Thompson 264). As a natural result of this growing consciousness, and the contribution
of the causes of revolt listed above, “the society itself was conditioning its collective outlook and was to produce
in time what DuBois described as Africans from various parts united in experience and beginning to ‘think of
Africa as one idea and one land’” (Thompson 265). Following the principles of the French Enlightenment, many
intellectual, political and economic movements were initiated by some free black people, and the mulattos. The
intellectual, political and economic context of the time prepared the background for the Haitian Revolution,
which merits attention due to the fact that it “was a revolt of an uneducated and menial class of slaves, against
their tyrannical oppressors, who not only imposed an absolute tax on their unrequited labour, but also usurped
their very bodies” (Thompson 306). In the analysis of Haitian Revolution and the reasons behind its success, the
concept of leadership takes the first place. Toussaint L’Ouverture, the prominent leader of the revolution, as
Thompson states, “in a space of ten years, converted slaves into one of the most effective of fighting forces,
second to none in valour, discipline and consciousness of the cause for which they fought” (351). Besides
military leaders who encouraged and disciplined the African people to fight for their freedom, there are some
others who contributed to the social betterment of the black society. (To mention some prominent names of
African origin during the British anti-slavery period, we can talk about some leaders such as Ottobah Cugoano,
Olaudah Equiano, Edward Jordan and Robert Osborne.) The aim of these leaders was, through their writings and
publications, to wake people to the consciousness of “the moral arguments against the trade and system of the
enslavement of man” (Thompson 361). As a part of society, black people deserve to be heard and recognized.
They needed to be given the opportunity to contribute to the betterment of society. However, the brutality and
the harshness of white society did not give them the opportunity for self-expression and social participation.
This movement of moral awakening (through petitions), however, was not the only contribution of
black people to their own revival. The numerous newspaper letters, autobiographies, newspapers and books
published by black people contributed to the argument against slavery. As David Walker states in his book An
Appeal to the Colored Citizens of the United States, “slaves should rise up and break of their shackles, and unless
white Christian Americans changed their ways disaster would eventually overtake them” (Thompson 371). The
publication by Frederick Douglass is of significance both to introduce his ideology of universal emancipation
advocating the necessity of “the entire anti-slavery struggle with a wider international framework” (Thompson
372), and to“[demonstrate] its ability to act independently” (Thompson 375). Provoking the international spirit
Douglass inspired a more radical, but gradual anti-slavery activity pioneered by Canadian blacks such as Henry
Bibb, A. Bickford Jones, Wilson Abbot, George Brown, John Roat and Samuel Ring-gold Ward. (Thompson
379)
In order to comprehend the important acts of these figures, a proper appreciation of the concept of
leadership is necessary. The huge diversity of African social and historical background and the experiences of
slavery created a huge diversity of principles and inspirations of leadership. As Thompson states, leadership
determined by some factors such as environmental and psychological factors encouraged different responses.
While some leaders advocated the inevitability of “outright confrontation”, others followed “moral guiding
principles often derived from an understanding of religion” (Thompson 396).
Thompson mentions the three categories of leadership; “first, those, who for want of a better term,
constituted a kind of ‘physical force’ leadership; second, there were moral suasionists; and, finally, those who
often employed organization and platforms to agitate a burning issue with a view to reaching a wider audience
and, thus, inducing change” (396). Regardless of the fact that the changing circumstances, the political, social
and economic context influenced these acts of leadership, all leaders focused on the question “After freedom
what?” (Thompson 399). There are three rhetorical questions: “first, to be integrated and assimilated in the wider
society in which they lived, second, to emigrate either within the confines of the nation to an area not yet densely
settled on beyond the frontiers of the nation including emigration to Africa; and third, by expressing their
separate identity within the wider framework of the same society” (Thompson 399).
In discussing the leadership in African diaspora, it is important to remember that besides “the
characteristics and beliefs in which these leaders had in common” (Thompson 401), they had divergence in
“their approach to the alternatives posed by the societies in which they lived” (Thompson 401). The divergence
of experiences of slavery and the social and political needs of the societies they lived in determined the roles of
the leaders and the principles of leadership.
Dubois’s belief in his people and the history of black people justified his struggle to establish a strong
concept of leadership. For DuBois, “the Negro people, as a race, have a contribution to make to civilization and
humanity, which no other race can make” (qtd. in Rabaka 405). As Rabaka states in his article:
Each human group has its philosophy, which is to say that each group of human beings harbors a certain
‘habit of reflection’ that helps them interpret and understand the world in which they live…. In DuBois’s
thinking, it is the African ‘world outlook,’ African conceptions of history, religion, politics, social organization,
and art, among other things, that has provided and promises to provide Africa’s contribution to human culture
and civilization. Indeed for DuBois, African peoples have a ‘great message… for humanity,’ and it is only

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through careful, critical, and concerted study of their history and culture that they will be able to discover and
recover and extend and expand not only what it means to be African but also what it means to be human in the
modern movement. (405)
In order to understand the leading motive that drove DuBois to develop his own understanding of
leadership that would serve to the betterment of African society, it is necessary to focus on his interpretation of
the issues that bring African and European societies into close contact. As Reed states, “DuBois’s pride in race
coexisted with his enthusiasm at participation at the forefront of modern (European) culture and values, and
statements lauding that latter and depreciating spontaneous Afro-American behaviour coexisted with statements
that exalt black behaviour and values, and decry the bankruptcy of the European heritage” (433). For Reed,
DuBois’s reflections of black folk life in his writings during the Harlem Renaissance, “emphasized what he
considered its primitive aspects” (433). As he continues, “[DuBois] ‘lauds blacks’ ‘sensuous, tropical love of
life, in vivid contrast to the cool and cautious New England reason’. ‘The Negro, [DuBois proclaimed], ‘is
primarily an artist’” (434). Believing in the necessity to voice the natural need of African people, such as
recognition and self-expression, DuBois supported the establishment of a coalition of the best “men of black and
white races to attempt rationally to reorganize life in the South” (Reed 434). The idea of the coalition of the bests
brought a new discussion into question: “the role of the elite”. For DuBois, the rise of the race’s natural leaders
should be supported since even “if the group is to speak for itself, still not everyone can speak at once especially
not if a single, collective agenda is to be fashioned” (Reed 434).
However, the organization of this novel system of spokesmen brought new problems to the surface. The
contribution of the elite required the necessity of “interracial organization”. Realizing that the postwar socioeconomic context created problems related to economic issues rather than political ones, DuBois decided to shift
focus to developing an economic strategy. This perspective gave him the opportunity to analyze the white world.
The social and political context of the late nineteenth century deprived black people of the political and
social progress due to white rule. The political disenfranchisement of the black leaders led them to develop
different alternatives to fight against the problems of their time such as “segregation, economic exploitation,
legal discrimination, and racial violence” (Mia E. Bay 921+). The “creative conflict”, as Wilson Jeremiah Moses
describes it, between black leaders, developed divergent characteristics and principles. “Moses characterizes
Douglass’s thinking as ‘thoroughly inconsistent, usually opportunistic, and always self-serving,’ and he
describes Garvey as a ‘defiant megalomaniac’” (Mia E. Bay 921+). Two of the most prominent figures among
black leaders Booker T. Washington and W.E.B Dubois, had an intellectual disagreement about the advancement
of black people. The most important difference between Washington and DuBois was their different opinions
about the educational needs of black people, especially after the Reconstruction period.
In exploring new alternatives to the progress of black Negro race, both DuBois and Washington focused
on the importance of education but with different characteristics. As Bauerlein states, “Washington was of the
opinion that through vocational or so-called industrial training blacks would win white respect by demonstrating
a commitment to hard work.” He continues explaining that DuBois, on the other hand, “wanted blacks to be
more confrontational with white segregationists. He contended that black progress could be achieved through an
educational grounding in the arts and sciences which would result in the development of a black intellectual
elite” (106). The contact of these two leaders started when DuBois sent a letter to Washington for a position as
Tuskegee. At that time, Washington, known as the “‘Wizard of Tuskegee’, was the most distinguished black
educator in the country”, while “DuBois was still an unknown figure, not yet what he was to become: a
prominent public intellectual and forceful advocate of civil, political, and economic parity of blacks and whites
in America” (Bauerlein 106). During the following years, the two intellectuals developed opposite ideas
concerning “race policies in post Reconstruction America” (Bauerlein 106). As Bauerlein states, the growing
disagreement between DuBois and Washington arose from the alternative ways to respond to segregation and
determine their basic principles in their struggle for a place in society. Following the segregation years, during
which they were neither free, nor slaves anymore, black people had to go through a traumatic period. The most
difficult issue for blacks was to develop certain equalities in a context totally deprived of the notion of equality.
Blacks started to take control of their life moderately but still they had a long way ahead before they could enjoy
their social, economic and political freedom. While Washington, the gradualist and evolutionist, supported the
idea of gradual progress and industrial education that would equip black people with the manual skills to afford
their lives, DuBois, supporting race pride and higher education, opposed this vision of black people as manual
workers and claimed that it was intellectual education that would uplift black society.
In his Atlanta speech (1895), Washington, who believed in the priority of economic power over
political power, clearly states his social principles. “The wisest among my race understand that the agitation of
questions of social equality is the extremist folly”(qtd. Bauerlein 113).

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Conclusion
In conclusion, regardless of different demands of the leaders for black society, such as DuBois’s
demand for racial pride, Washington’s for vocational education, Garvey’s for capitalism, and C.R.L. James’s
belief in the “need to coordinate anti-colonial and antiracist struggles throughout Africa, the African Diaspora
and Asia” (Gomez 181), as Stanley Crouch states, all leaders “were well aware of that education was the best
weapon against racism and that being open to education an all that it made possible was the highest form of
rebellion against the perception and the limited social access of an ethnic group considered ‘naturally’ stupid and
incompetent” (Bauerlein 109). Moreover, the variety of experiences and methods offered by the leaders, all
committed to the betterment of the socio-economic plight of black people, contributed to the creation of a new
social and cultural order formed by the participation of contributors from different segments of the society.
Despite the internal factors contributing to African Diaspora, it was again African people who woke to the
consciousness of self-realization and self-identity. In time, thanks to the social awakening initiated by the leaders
of African descent, they questioned their place in the society that they worked for. Believing that positive
changes in society could only be managed if a new social order developed vis-à-vis socio-economic betterment
aimed at every member of society, including black population, they aimed to minimize the destructive influence
of colonialism and the diasporic experience.

References
Baldwin, James. (1998). Collected Essays: The Notes Of A Native Son. New York: Literary Classics of the
United States,. 5-117.
Bauerlein, Mark. (Winter, 2004-2005). Booker T. Washington and W.E.B. DuBois: The Origions of a Bitter
Intellectual Battle. The Journal of Blacks in Higher Education, 46, 106-114.
Bay, Mia E. (2005). Creative Conflict in African American Thought: Frederick Alexander Crummell, Booker T.
Washington, W.E.B. DuBois, Marcus Garvey. Journal of Southern History (0022-4642), 71, 921-923.
Dufoix, Stephane. (2003). Diasporas. Los Angeles, University Of California P.
Gomez, Michael A. (2005). Reversing Sail A History of the African Diaspora. Cambridge, Cambridge UP.
liffe, John. (2005). Honour In African History. Cambridge, Cambridge UP.
Rabaka, Reiland. (2003). W.E.B. DuBois's Evolving Africana Philosophy Of Education. Journal Of Black
Studies, 33, 399-449.
Reed,Jr., Adolph L. (1985). W.E.B. DuBois A Perspective on the Bases of His Political Thought. Political
Theory, 13, 431-56.
Taylor, Charles. (1994). The Politics of Recognition, Multiculturalism. New Jersey, Princeton UP, 25-73.
Thompson, Vincent B. (1987). The Making Of the African Diaspora in the Americas 1441-1900. New York,
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                <text>The African’s New World experience was very traumatic in many ways. The  forced immigration and the process of dehumanization and humiliation of African  people contributed to their sense of unbelongling and inferiority besides the economic  wealth and progress of Europe. The process of dehumanization and the  imposition of a destructive identity caused two different attitudes in African  slaves toward the issues of identity and self-appreciation. While one group of  Africans, such as some intellectual and political leaders advocating the  necessity of African recognition, resisted the social and racial discrimination,  surprisingly enough, another group of Africans submitted to their statue as  slaves and inferiors due to the influence of white society imposing the feeling  of inferiority on them for centuries.</text>
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                    <text>Banana - A Very Profitable Crop for Subtropical Conditions
Hamide Gübbük
Akdeniz University
Faculty of Agriculture
Department of Horticulture
07059 Antalya/TURKEY
gubbuk@akdeniz.edu.tr

Abstract: Bananas have been cultivated economically for a long time in subtropical regions of Turkey where
production and productivity per hectare have significantly increased due to the adoption of protected
cultivation. Protected cultivation of banana began in the 1980’s in Anamur and Bozyazi, Mersin. In the 1990s
this system became more popular. Today, a similar trend is underway in Mediterranean costal strip.
Approximately 4300 ha of banana are grown in Turkey, of which over 2500 ha is grown under protected
cultivation. The average yield per ha is about 20-30 tonnes under open-field and 60-70 tones under protected
cultivation. In 2008, the total banana production of Turkey was 210.115 tones but domestic consumption of
bananas in Turkey exceeds supply and hence bananas are imported. Local importers pay very high custom
duties (over 100%) for imported bananas and because of that, banana retail prices remain high which makes
local banana production a very profitable enterprise.

Introduction
Banana growing areas of the world are mainly situated between the Equator and latitudes 20 oN and 20
S. Climatic conditions in these areas are mainly tropical, with relatively small temperature fluctuations from day
to night and from summer to winter (Robinson, 1996). On the other hand, banana can also be grown in
subtropical areas. We may show that Western Australia, South Queensland, South Africa, Israel, Taiwan, Spain
(The Canary Islands), Egypt, Morocco and parts of Brazil and Turkey for subtropical condition (Galan Sauco et
al., 2004). Banana plantations are situated between the latitudes 20o and 30o many of subtropical area. But in
Turkey, banana plantations are situated at 36o latitude. Nevertheless banana has been grown economically in
Turkey for over a century. At present, the total banana growing area of Turkey has reached up 4300 ha
(Anonymous, 2009) of which more than 2500 ha are under protected cultivation. In 2008, the total banana
production of Turkey was 210.115 tons (Anonymous, 2009). As local demand (domestic consumption) for
bananas are nearly 400.000 tons. Therefore, Turkey has to import nearly 200.000 tonnes bananas from overseas.
Local importers pay very high custom duties (over 100%) for imported bananas, as such banana retail prices
remain high, which makes local banana production a very profitable enterprise.
The main climatic constrain in Turkey like other subtropical regions are wide temperature fluctuations
between day and night, low and high temperature extremes in winter and summer respectively and also rainfall is
not sufficient in some months. Due to the low temperature, protected (greenhouse) cultivation has gained
popularity in recent years in Turkey. In Turkey, protected cultivation of banana began in the 1980’s in Anamur
and Bozyazi, Mersin and in the 1990s this cultivation type gained popularity. Presently a similar trend is
underway in Erdemli, Mersin; Alanya, Gazipasa (flat region), Finike, Kumluca, Antalya and Iskenderun, Hatay.
The objective of this study was to evaluate the cultivation and constrain constrains of banana in Turkey.
o

Banana Growing under Open-Field and Protected Conditions
Banana growing areas in Turkey are located in the Mediterranean costal strip. Planting occurs in the
North part of the mountain to protect from wind damage. Bananas have been grown in Turkey in both open-field
and protected cultivation (plastic greenhouse). Anamur and Bozyazi in Mersin are the main protected cultivation
areas. On the other hand, banana has grown in Alanya and Gazipasa, Antalya both open-field and protected
cultivation. Average mean yearly minimum/maximum temperatures in the open-field cultivation and under the
protected cultivation are 10/30 °C and 11/35 °C, respectively. Yearly average relative humidity for both
conditions is over 60%. Shading powder was applied during the summer season to protect plants and fruits from
sunburn damage under protected cultivation.

474

�Growing Conditions and Cultural Practices
In Turkey, the greenhouse structure is made of round iron poles and 6.5 – 7 meters high at the top and
5-6 meters below the gutter and covered with plastic. Generally, the greenhouse is not heated in all locations.
The greenhouse cost approximately 10-15 Euros/m2 (without a plastic cover). However, banana plants bear fruits
the same year after planting and the production costs outlays are recovered within a few years.
‘Dwarf Cavendish’ is the most common cultivar for open-field. But ‘Grande Nain’ and ‘Azman’ (local
cultivar) are the most widely planted cultivars for greenhouse conditions. Plants are planted in March for openfiled condition. However, there are two planting time for protected cultivation (February and September). When
the plants are planted under open-field, the first ratoon crop is not so productive. But the plants produce very
good bunch in the first ratoon crop under protected cultivation. While suckers are used for open-field cultivation,
tissue culture plants are used for protected cultivation. Plant spacing is 2.5 x 2m (2000 plant per ha) in open-field
conditions, and 3 x 1.8 m (1850 plant per ha) in protected cultivation (Gubbuk and Pekmezci, 2004). Single line
is preferred than double line. But after the second ratoon crop, the plants are increased 2100 or 2200 plant per ha
both cultivation systems. The soil pH was slightly alkaline, lime content was medium, texture was loam, and
organic matter content was between low and medium (Köseoğlu et al., 1985). Organic manure is applied at about
50 to 60 kg per plant. Fertilizers are applied either by hand around the plant or via irrigation. The main fertilizers
are NPK, which are applied at rate of 300, 400, and 1000 g/plant per cycle. Drip irrigation system are used in
both cultivation system. Nematodes are the most important pests of banana. There is no Sigatoka and common
virus disease in Turkey. Postharvest Technologies including handling and ripening are improve day by day.

Differences between Cultivation Systems
The main differences between both cultivation systems is days from shooting to harvest and yield. Only
one crop is produced per year in field conditions, but sometimes two crops are obtained per year under protected
cultivation. Days from shooting to harvest were shorter (between 90-120 days) in protected cultivation. Bunch
was harvested earlier in protected cultivation than in open-field cultivation. The shorter interval is a great
advantage in the subtropical region, especially in the case of frost damage. After mid November, the temperature
begins to drop in the cool subtropical climate. Frost damage occurs not only in plants, but also in the fruit. Frost
damage can rarely be seen in sucker and fruit in protected cultivation, but not in open-field cultivation.
Average yield per ha is between 25-30 tons in open-field and 50-70 tons under protected cultivation.
The harvest time for protected cultivation is between October and January and between December and March for
open-field condition. The farmer and retail prices are different in Turkey. The farmer price is between 0.7 and
0.8 Euro per kg. However, the retail price is about 1.5 Euro per kg. Therefore, the income is higher in protected
cultivation.

Advantages of Protected Cultivation
There are many advantages in protected cultivation compared to open-field cultivation in subtropical
conditions e.g. (a) Reduction of life cycle from planting to harvest (b) Reduction in water consumption (c)
Extended duration of temperatures above 20oC (d) Higher rate of photosynthesis (e) Protection against wind and
other weather conditions (e.g. sunburn and hail) (f) Increased bunch and finger weight (Galan Sauco et al.,
1998). Furthermore, in protected cultivation, chilling injury and low temperature differences do not negatively
affect the plants and fruits, as compared to open-field cultivation.

Disadvantages of Open-Field Cultivation
The main constrain of banana growing in Turkey like the cooler subtropics are the greater diurnal
temperature fluctuations, and lower night temperatures, insufficient rainfall and wind damage. Furthermore,
winter leaf sunburn, underpeel discolouration and growth cessations are typical physiological problems
associated with banana production in the subtropics (Robinson, 1996).

475

�Conclusion
The advantage of growing banana under protected cultivation under cool subtropical conditions is that
the yield and the quality are higher, compared with open-field cultivation. Therefore, higher yields increase the
economic prospects of banana cultivation in the subtropical regions.

References
Anonymous, (2009). https://www.fao.org
Galan Sauco, V., Ait Oubahou, A. and Abdelhaq, H. 2004. Greenhouse cultivation of bananas. Chronica
Horticulturae, 44:2, 35–37.
Galan Sauco, V., Cabrera Cabrera, J., Hernandez Delgado, P.M. and Rodriguez Pastor, M.C. (1998).
Comparison of Protected and Open-Air Cultivation of Grande Naine and Dwarf Cavendish Bananas. Acta
Horticulturae, 490: 247–259.
Gubbuk, H. and M. Pekmezci (2004). Comparison of Open-field and Protected Cultivation of Banana (Musa
spp. AAA) in the Coastal Area of Turkey. New Zealand Journal of Crop and Horticultural Science, 32, 375-378.
Köseoğlu, A.T., Onur, C., Arı, N. and Göncüoğlu, G. (1985). Muzlarda organik ve ticari gübrelerin gelişmeye ve
yaprakların bitki besin maddeleri miktarlarına etkileri. Derim, 2(4): 3-6.
Robinson, J.C. (1996). Bananas and Plantains. CAB International, 238 pp.

476

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                    <text>2nd International Symposium on Sustainable Development, June 8-9, 2010 Sarajevo

The Project Sample Which Provides Personal Development’s Sustainability
in Lifelong Learning
Assoc.Prof.Dr. Gülten Gümüştekin
Dumlupınar University
Kütahya Vocational School
Abstract: People have to sacrifice from their budget in order to provide their
personal sustainable development. This causes to decrease their life standards.
However the institutions of the people used to cover this shortcoming with in-service
training. Those in-service trainings are not for personal sustainable development thus
they are made for covering institutional shortcoming.
Whereas the people can provide their personal sustainable development without
expending from their own budget by applying their projects to EU Education and
Youth Programs so they provide donation. Barely many people have no information
about such a program.
The Lifelong learning program (LLP) which is included in EU Education and Youth
Program donates these kinds of projects. Especially General Education and VET
experts and managers study visit program has the quality to provide personal
sustainable development. Therefore the project named “The VET in the Dimension of
Europe” performed in October 2008 was approached as applied project sample.
Keywords: Lifelong Learning, EU, Project, Application, Vocational Education,
Study Visit

Introduction
It was participated to the studying visits called “European Dimensions in Vocational Education”
realized in Kielce, Poland in the dates between 13th and 17th October 2008 in the extent of “Studying Visits of
the Transversal Programmes in the field of Lifelong Learning Programme (LLP) of the European Union
Education &amp; Youth Center Administration, in the name of the Chairman of the Vocational School of Kütahya,
Dumlupınar University, Turkey. There were 6 participants of various countries of the studying visits in the topics
of “European Dimensions of Vocational Education and Training; Attractiveness of Vocational Education and
Training; Accommodation and food service activities”. The manager countries of the visits were; Holland,
Turkey, Portuguese, England, Scotland and Bulgaria. Participating a studying visit is both an important tool of
learning in the Life Long Education and an exciting experience for the participants. The main objective of a
studying visit is sharing the best applications and experiences of both the visitors and the landlord.
At the end of the visits the participants are invited to prepare a group report useful for summarizing the
participants’ experiments and useful for Cedefop’s convincing what was taught to the non-participants. (Cedefop
is the European Agency that promotes the development of vocational education and training (VET) in the
European Union).
According to the demand of the European Comission, these centres, which are known as National
Recourses Centres for Vocational Guidance or shortly European Guidance Centre, are composed of 27 European
Union member countries, 4 EFTA (European Free Trade Association) countries, and Turkey as a candidate
country for EU membership. Euroguidance aims to contribute to improve the European dimension of General
Education and Vocational Guidance and Consulting, to support the European dimension in the field of
education, to provide cooperation among the consulting services in different countries, and to contribute to travel
around countries in the field of education. It also significantly contributes the exchanges of information among
the different countries in the field of Vocational Education and Guidance systems.
The main purpose of European Guidance Centre is to contribute to support the European dimension and
to prepare the ground for the dissemination of the circulation around Europe by disseminating the information
concerning education, career, profession, and guidance.These activities have been carried out by the Centre for
European Union Education and Youth Programmes; namely, Turkish National Agency since 2005. That is to
say, Euroguidance is carried out by Turkish National Agency Lifelong Learning Programme.
The study visits programme for education and vocational training specialists, part of the lifelong
learning programme 2007-13 (Lifelong Learning Programme), is an initiative of the European Commission’s

156

�2nd International Symposium on Sustainable Development, June 8-9, 2010 Sarajevo
Directorate-General for Education and Culture. Its objective is to support policy development and cooperation at
European level in lifelong learning. In terms of the study visits programme for education and vocational training
specialists, short-term visit of 5 days, from 13th to 17th October, 2008, is conducted. This study visit is entitled
as “ The Vet in the Dimension of Europe”, which is hosted by Kuratorium Oswiaty Association in Kielce,
Poland. A particular aspect of lifelong learning, that is the Vet in the Dimension of Europe, is examined. These
small group of specialists and decision-makers representing various groups of education and vocational training
are from Holland, Turkey, England, Scotland, Portugal, and Bulgaria. They are stakeholders who want to
examine a particular aspect of lifelong learning in another Member State. The profile of a participant
corresponds mainly to directors of education and vocational training institutions, centres or providers,
educational and vocational training inspectors.
Study visits are organised locally or regionally and coordinated by the National Agency. They provide a
forum for discussion, exchange and learning on themes of common interest and on European and national
priorities. By exchanging innovative ideas and practices, participants promote the quality and transparency of
their education and training systems.

General Education and Study Visits For Education and Vocational Training Specialists
The aim of the study visits is to facilitate the exchanges of knowledge and experience among the
vocational training specialists around Europe. By exchanging innovative ideas and practices, participants
promote the quality and transparency of their education and training systems. Study visits for education and
vocational training specialists and decision makers support European cooperation to develop policies for lifelong
learning anda re part of the EU’s Lifelong Learning Programme 2007-13 (LLP). Cedefop coordinates the
programme at European level for the European Commission since the 1 January 2008. At national level study
visits are coordinated by the National Agencies located in the participating countries. Participants are selected by
National Agencies of participating countires based on their eligibility, relevance and expected impact. After
national agencies have selected participants and communicated the results, Cedefop draws up groups trying to
assign participants to groups of their choice, ensuring that the groups consist of representatives of various
geographical regions, professional backgrounds and genders. Participants receive a grant from the LLP that
contributes to their travel and subsistence expenses. Each group consists of 10 to 15 participants from different
countries who represent different education and training systems. They also have different mother tongues and
their level of skill in the group’s working language often differs significantly.
To become a knowledge society, Europe needs more economic growth, more and better employment
and a society that is socially cohesive. To achieve these aims, Europe needs to improve its performance in
education and training. This means that all Europeans need to have the opportunity to acquire knowledge, skills
and competences throughout their lives. This has made education and training an important policy lever.
Therefore, in 2001, education ministers agreed for the first time on a common strategy for education
and training. Making learning accessible for all Europeans at all ages and improving the quality and efficiency of
education and training were considered top priority. It was also decided to open education and training systems
to the wider world. For this purpose, a work programme until 2010 was developed in 2002 known as the
Education and training 2010 work programme. Education and training in Europe was to become a quality
reference for the whole world.
The Education and training 2010 work programme embraced a process which started in 1999 known as
the Bologna process. It aimed at restructuring European higher education systems to make them more
comparable and compatible. Lifelong learning was made one of the key objectives of the Bologna process in
2001. Recognising its value and important role in achieving the Lisbon objectives, the responsible ministers, the
European social partners and the European Commission decided to cooperate closely in vocational education and
training (VET). In the Copenhagen declaration (2002), they agreed to make VET more transparent and open
and improve its quality. The Copenhagen process aims to make lifelong learning more easily accessible and
promote educational, occupational and geographical mobility.
VET plays a key role in ensuring lifelong learning and supplying a skilled workforce necessary for a
competitive and dynamic economy. With the goal to improve the quality and attractiveness of VET and raise its
profile among other fields of education, the following priorities were defined:
• give VET a European dimension (improve cooperation between institutions and promote mobility);
• make VET more transparent and improve information and gui -dance (develop a credit system to make learning
outcomes of
VET portable, strengthen policies, systems and practices for lifelong guidance);
• promote recognition of qualifications and competences (develop a single framework to help translate
qualifications and competences and make them more transparent, support deve -

157

�2nd International Symposium on Sustainable Development, June 8-9, 2010 Sarajevo
lopment of qualifications and competences in economic sectors; develop common principles for validation of
non-formal and informal learning);
• develop quality assurance in VET (including attention to learning needs of teachers and trainers).
In conclusion, a coherent framework for cooperation in education and vocational training has been put
in place. As progress reports show, this framework has helped to support national reforms and develop several
EU reference tools. Reaching out to all involved is crucial to progress in the areas where a lot remains to be done
and to ensure that policy initiatives and tools are implemented across education and training systems. The study
visits programme brings together a wide spectrum of education and training specialists and policy-makers to
discuss, learn from one another and share experiences in implementing lifelong learning policies in their
countries.

European Dimension in Vocational Education: The Attractiveness of Vocational
Education
The study visit , entitled as “European Dimension in Vocational Education: The Attractiveness of
Vocational Education”, was held in October 13 to 17 2008 in Kielce, Poland. During the visit, host institution
states clearly the objectives of the visit, explains the logic and structure of the programme to the six participating
countires; tells the group about the group report and invites the group to select a reporter; accompanies the group
during the entire visit; provides opportunities for all partners to participate and share in discussions, make sure
all participants are given room to contribute; issues attendance certificates to participants; exercises flexibility
and tries to acommodate participants’ interests and needs into the content of the study visit, adapt the programme
throughout the visit to ensure quality. In this manner, as a Turkish participant, education system in Turkey is
explained; Dumlupinar University and Dumlupinar University Vocational High School are extensively
introduced.
This study visit in Poland summarizes the practices of host institution. With the contribution of this
study visit, it is possible to learn about current vocational education policy in Poland in general and especially in
hotel and catering; to learn about examples of good practice; to exchange experiences on vocational education
policy; to learn from experiences of organisation and management in hotel and catering.
European cooperation is a priority of the Polish educational system. Hotel and catering are dynamic
sectors in Poland due to easy access to all European Union countries. Polish workforce is well qualified and is
gaining more and more respect on the European market. Swietokrzyski Region with the capital city Kielce is
situated in the heart of Poland and is a
good example of problems and expectations of vocational education and training in Poland. Lifelong learning
program and especially Leonardo da Vinci is a means to integrate the
labour market in European Union.
Quality and efficiency of vocational education and training, which have been in the focus of our study
visit, are also in the focus of the EU policy agenda for education and training. The findings and outcomes of
study visit on the quality and efficiency of vocational education and training as presented in the group reports
and further discussed during the study visit show that there is a wide participation in vocational training- 16-20
years. Poland appears very open-minded towards European Union and exchanging educational policy and
practice. However there is a lack of awareness, knowledge and information among many practitioners of
European funding opportunities. Polish education is also undergoing huge change, currently developing
improvement. However, education policy is stil traditional, planned, and centralised.

Outcomes
To sum up, Cedefop invites the participants tos hare the new ideas they acquired during the study visit
with heads of their institutions, their colleagues and professional associations. It will be most beneficial if the
outcomes of the seminar are communicated to decision-makers at higher levels, for example, to those setting
policies at local/ regional or even national levels.
Teachers, trainers and school leaders and decision makers should benefit more from the multiple
opportunities for sharing good practice and cooperation that the Lifelong Learning Programme presents. The
study visits programme as well as Comenius, Leonardo da Vinci and Gruntvig programmes should be more used
for information exchange and continuous professional development.
In this manner, the outcomes of the study visit will be presented as an academic article in several
scientific and academic congress. In order to better disseminate the expected outcomes and results and create a
larger network among policy makers and representative organizations, the web portal will be released as a
cooperation tool between the partners and dissemination tool. Regarding the impressions and acquisition I got

158

�2nd International Symposium on Sustainable Development, June 8-9, 2010 Sarajevo
during the study visit, lecturers at Dumlupinar University Vocational High School are encouraged to prepare
projects particularly in the field of Lifelong Learning Programme. Project working groups have started preparing
several projects in terms of Lifelong Learning Programme.

References
Avrupa Toplulukları Komisyonu, istihdam, sosyal işler ve Eğitim Genel Müdürlüğü, Brüksel, 15/3/85, Ortak
Mesleki eğitim Stratejisinin uygulanması, mesleki eğitim uzmanları için eğitim ziyaretleri programı.
CEDEFOP: European, Centre fort he Development of Vocational Training, 2008, Study Visit, Group No:378,
13-17 Ekim, Kielce, Poland.
http://www.cedefop.europa.eu/, CEDEFOP; European, Centre fort he Development of Vocational Training.
http://www.ua.gov.tr, T.C. Başbakanlık Devlet Planlama Teşkilatı, Avrupa Birliği Eğitim ve Gençlik
Programları Merkezi Başkanlığı, Türk Ulusal Ajansı, Hayatboyu Öğrenme Programı, Ortak Konulu
(Transversal) Programları, Çalışma Ziyareti.

159

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                <text>People have to sacrifice from their budget in order to provide their  personal sustainable development. This causes to decrease their life standards.  However the institutions of the people used to cover this shortcoming with in-service  training. Those in-service trainings are not for personal sustainable development thus  they are made for covering institutional shortcoming.  Whereas the people can provide their personal sustainable development without  expending from their own budget by applying their projects to EU Education and  Youth Programs so they provide donation. Barely many people have no information  about such a program.  The Lifelong learning program (LLP) which is included in EU Education and Youth  Program donates these kinds of projects. Especially General Education and VET  experts and managers study visit program has the quality to provide personal  sustainable development. Therefore the project named “The VET in the Dimension of  Europe” performed in October 2008 was approached as applied project sample.</text>
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                    <text>Pistillate Flower Abscission in Turkish Walnut Cultivars and Its
Reduction by AVG
Ayşe Gün
Atatürk Central Horticultural Research Institute
Yalova, Turkey
aysegun2000@hotmail.com
Veli Erdoğan
Ankara University, Faculty of Agriculture, Department of Horticulture
Ankara, Turkey
verdogan@agri.ankara.edu.tr
M. Emin Akçay
Atatürk Central Horticultural Research Institute
Yalova, Turkey
akcay11@mynet.com
Ayşe Fidanci
Atatürk Central Horticultural Research Institute
Yalova, Turkey
aysefidanci66@hotmail.com
Đsmail Tosun
Atatürk Central Horticultural Research Institute
Yalova, Turkey
ismailtosun77@mynet.com
Abstract: Level of pistillate flower abscission (PFA) in Turkish walnut cultivars was
investigated in this study. Emasculated and bagged female flowers were pollinated with
5%, 50% and 100% pollen concentrations at receptivity. Control flowers left for open
pollination. In addition, a whole tree was sprayed with 125 ppm ethylene inhibitor AVG
(amino ethoxy vinyl glycine) when anthesis reached to 5-30% and a control tree was not
treated for each cultivar. Number of aborted flowers at diameter of 3-4cm was counted
and percent PFA was calculated. The results showed that Turkish walnut cultivars had
medium (65.4%) to high (100%) levels of PFA including the leading cultivars ‘Şebin’
and ‘Bilecik’ (94.8% and 93.4% PFA, respectively). Application of AVG reduced PFA
from 82.4% to 43.6% in average and increased fruit set significantly in all cultivars
except ‘Şen-1’.
Keywords: Walnut, PFA, fruit set, amino ethoxy vinyl glycine, AVG

Introduction
Walnut (Juglans regia L.) is a monoecious and wind pollinated species. Pistillate flowers are produced
terminally on shoots while staminate flowers (catkins) are borne laterally on one-year-old branches. Many
fruit species exhibit flower and fruit drops which usually associated with competition phenomenon or lack of
pollination. Walnuts present female flower drops called Pistillate Flower Abscission (PFA) (Catlin et al.
1987). Female flowers become receptive very shortly after emergence from the shoot apex when two stigma
lobes begin to separate. However, ovary stops growing at 3-4mm in diameter, become necrotic, get brown
and mumificated. These flowers drop with the peduncle attached from the shoot 2-3 weeks later (Catlin &amp;
29

�Polito, 1989, Polito et al, 2005, Rovira &amp; Aleta, 2006). In early studies, no association could be made with
any known physiological, cultural, pathological or entomological influence (Catlin et al. 1987). Later,
reports of Por &amp; Por (1990) and McGranahan et al. (1994) showed that excess pollen was involved in PFA.
Recently, the physiological mechanism leading to PFA was uncovered. When a pistillate flower receives
high pollen load, pollen tubes growing down the style induce high rate of ethylene biosynthesis activating
pre-formed abscission zones and resulting in flower abscission (Beede &amp; Polito, 2003, Polito et al. 2005,
Johnson et al. 2006, Lemus et al. 2007).
Mechanically shaking catkins from pollenizer cultivars and main cultivar or removal of pollenizer rows
altogether have been suggested to minimize PFA in existing orchards (Sibbett et al. 1995). An ethylene
inhibitor amino ethoxy vinyl glycine (AVG) has been tested on walnuts to reduce PFA. The results showed
increased yields especially on ‘Serr’ cultivar (Beede &amp; Polito, 2003, Lemus et al. 2007). Severity of PFA
varied among cultivars and ‘Serr’ was more seriously affected than others were. The yield could be reduced
as much as 90% (Catlin &amp; Olson, 1990). Many observations made in some countries such as Chile, France,
Hungary, Spain, USA and Iran demonstrated that PFA exist in nearly all commercial cultivars (Rovira &amp;
Aleta, 1997, 2006, Hassani et al. 2006, Lemus et al. 2007). However, tendency of Turkish cultivars to PFA is
not known.
The objective of this study was to determine the level of PFA in Turkish walnut cultivars and to prevent PFA
by applying ethylene biosynthesis inhibitor AVG.

Materials and Methods
Sixteen years old walnut trees of 11 Turkish cultivars and ‘Serr’ cultivar located at Atatürk Central
Horticultural Research Institute, Yalova, Turkey were used in the study [Table 1].
Determination of the level of PFA in cultivars:
Newly coming shoots with emerging female flowers were bagged with Tyvek bags before receptivity after
emasculation. Female flowers were pollinated with 5%, 50% and 100% of walnut pollen when stigmas
separated and reached to receptivity. Pollen mixtures were prepared with talc powder before application.
Pollen numbers in each of concentration was determined under microscope. Control flowers left for open
pollination. Dropping flowers due to PFA were distinguished by visual appearance (Rovira &amp; Aleta, 2006);
female flowers stopped growing at 3-4mm in diameter, became necrotic, got brown, and mumificated. The
most distinct feature was the dropping of flowers with the peduncle attached to it from the shoot. Drops due
to competition within flowers of the same inflorescence were different that flowers’ detachment occurred at
the basis of ovary and the flowers dropped without peduncle. Number of healthy flowers and abscised
flowers showing PFA symptoms were counted and the percent PFA was calculated after 3 weeks of
pollinations. For each treatment, 25 bags were used on each of three trees. Number of female flowers in
bags varied since multiple flowers could be produced at top of shoot apex.
Determination of effect of ethylene inhibitor on reduction of PFA:
AVG (amino ethoxy vinyl glycine) was used as an ethylene inhibitor. A whole tree was applied with 125
ppm of commercial product Retain® (Valent BioSciences, USA) when female flowers reached to 5-30%
receptivity (Venburg et al. 2008). Second tree was not treated and used as control. Three branches were
marked and approximately 100 flowers were counted on trees. Number of healthy and abscised female
flowers due to PFA was counted and percent PFA was calculated after 3 weeks of AVG application.
Cultivar ‘Kaplan-86’ gave inconsistent results that it was excluded from this experiment.
In both of the experiments, the second set of counts was made nine weeks after pollination/AVG
application to assess fruit set which gave the yield. Drops occurred at that period due to both PFA and other
causes of drop such as nutritional deficiencies and competition phenomenon.

30

�Results and Discussion
Determination of the level of PFA in cultivars:
Percent PFA and percent fruit set values of cultivars, which were determined 3 weeks, and 9 weeks after
pollination with different pollen concentrations, respectively are shown in Table 1. When female flowers
pollinated with the lowest concentration of pollen (5%) PFA was the lowest (48.6%). As pollen
concentration increased to 50% and 100% PFA incidence increased to 54.1% and 72.7%, respectively.
Pollinations with 100% pollen concentration gave similar to open pollination. We counted the pollen
number in the same amount of pollen sample, which was applied to the flowers under microscope. The
average number of pollen grains was 17.6, 47.7 and 343.8 in pollen samples of 5%, 50 and 100% of
concentrations, respectively. These findings indicated a positive relationship between pollen load and level
of abortion of pistillate flowers as suggested by Por &amp; Por, (1990) and McGranahan et al. (1994).
Kaveckaja &amp; Tokar (1963) reported that 10-18 pollen grains were necessary for regular fruit set on stigmas.
McGranahan et al. (1994) counted 179 pollen grains on normally developing stigmas while there was more
pollen grain (322) on flowers, which affected by PFA (ovary diameter was 3-4mm) in cultivar ‘Serr’. The
researchers concluded that there was significant negative correlation between pistil size and number of
pollen grains. Dose response curves of Polito et al. (1996) indicated that pollen doses in the range of 70100 grains per pistillate flower would induce 50% abortion in pistillate flowers; higher levels of pollen
resulted in greater losses.
The counts made after 9 weeks from pollinations showed that average fruit set was similar in all treatments
being 17.6 to 20.2% that was unexpected. Although the reason for this is not known we thought that drops
occurred at that period was due to both PFA and other causes of drop such as nutritional deficiencies and
competition phenomenon. Polito et al. (2005) considered the drops at late stage primarily due to a lack of
effective pollination. Rovira &amp; Aleta (2006) reported that unfertilized flowers could reach advanced
development stage without fecundation; they reach an appearance of small fruits, up to 8-10mm of
diameter. They may remain attached for three weeks or longer. On the other hand, recently fertilized nut
drops are usually attributed to nutrients competition and at this stage, fruit size is about 12-18mm in
diameter.

%5 pollen
Cultivar
Y-1
Y-3
Y-4
Şebin
Bilecik
Tokat-1
KR-1
KR-2
Şen-1
Şen-2
Kaplan-86
Serr
Average

%50 pollen

%100 pollen

Open pollination

PFA
(%)

Fruit set
(%)

PFA
%

Fruit set
(%)

PFA
(%)

Fruit set
(%)

PFA
(%)

Fruit set
(%)

21.9
24.1
54.9
59.4
51.9
63.1
55.5
16.8
47.6
77.1
83.3
26.3

25.1
27.8
0.0
17.4
34.6
29.5
16.7
48.1
17.0
0.0
12.5
14.1

28.5
49.2
76.6
54.1
55.1
68.6
33.3
16.0
54.6
73.6
93.3
46.8

35.7
10.3
0.0
26.9
34.9
13.8
37.5
36.0
36.5
2.1
0.0
13.7

65.7
72.2
83.6
62.8
71.8
54.5
77.1
85.0
77.8
82.8
78.8
60.9

22.6
10.7
12.8
30.6
19.5
27.3
19.4
10.5
18.6
0.0
21.2
33.6

87.9
67.9
68.8
88.4
88.9
63.0
81.7
85.2
53.8
59.8
100.0
53.5

10.6
25
9.3
11.6
7.6
37.0
10.1
13.7
30.8
18.9
0.0
36.5

48.6

20.2

54.1

20.6

72.7

18.9

74.9

17.6

Table 1. PFA (%) and fruit set (%) values of Turkish walnut cultivars and ‘Serr’ which were determined 3
weeks and 9 weeks after pollination with different pollen concentrations, respectively.
31

�Level of PFA in the cultivars to varied that it was the highest in ‘Kaplan-86’ followed by ‘Bilecik’, ‘Şebin’,
‘Y-1’ and ‘KR-1’ when the female flowers left for open pollination [Table 1]. The least affected cultivars
were ‘Serr’ and ‘Şen-1’. These two cultivars also had about average values for PFA after pollinations with
different pollen concentrations. In addition, these cultivars had very high fruit set values after open
pollination. ‘Şen-1’ might have lower levels of PFA, while the results were unexpected for ‘Serr’ since it is
highly affected by PFA. We observed that ‘Serr’ blooms later than most of Turkish genotypes. Thus,
airborne pollen was drastically lower at the experimental site, which could result in lower PFA and higher
fruit set compared to other cultivars. Researchers found that response of the cultivars to PFA varies with
cultivars. ‘Chico’ showed the lowest levels of PFA, and ‘Chandler’ and ‘Vina’ were intermediate (Polito et
al.1996). Similarly, Spanish selections were the most affected by PFA showing 73.4% of flower loss while
Chilean selections had only 6.8% flower drop due to PFA. Californian and French cultivars showed
medium values but closer to Chilean selections (Rovira &amp; Aleta, 2006). PFA was found between 11 to 92%
among Iranian genotypes (Hassani et al. 2006).
Determination of effect of ethylene inhibitor on reduction of PFA:
Percent PFA and percent fruit set values of the cultivars that were determined 3 weeks and 9 weeks after
application of AVG, respectively are shown in Table 2. In general, PFA was very high (82.4%) in open
pollination conditions (control). AVG is an ethylene biosynthesis inhibitor and it has been applied
predominantly to control abscission and ripening in apples. Use of AVG in walnuts to reduce PFA is a novel
application. 125 ppm of AVG has been suggested as an adequate concentration to improve fruit set. In our
study AVG treatment was effective on reducing PFA and increasing fruit set compared to the control. PFA
was reduced from 82.4% to 43.6% and the reduction was about 50 percent. Fruit set was increased from
16.3% to 46.8% and the increase was almost three fold. Some cultivars such as ‘KR-1’, ‘KR-2’ and ‘Tokat1’, benefitted more from AVG application than others that they had the lowest PFA (12 to 18%) and the
highest fruit set (84 to 87%) values. Although AVG application reduced PFA in ‘Serr’, fruit set was higher
than the control. ‘Serr’ blooms later than most of Turkish genotypes, which are fruitful on terminal shoots.
Our observations showed that terminal buds responded quickly to warm temperatures and development of
pistillate flowers progressed fast in Turkish genotypes. When female flowers of ‘Serr’ reached to receptivity
airborne pollen was drastically lower at the experimental site, which could result in higher fruit set in open
pollination conditions. Polito et al. (2005) reported 57 to 70% yield increase in California and Lemus et al.
(2007) obtained 35 to 83% yield increase in Chile in ‘Serr’.
There was no improvement neither for reduction in PFA nor for increase in fruit set in ‘Şen-1’. The results
indicated that this cultivar had lower levels of PFA than the others did. Buchner et al. (2006) reported
similar results that AVG application did not improve yield in ‘Chandler’ cultivar. Cultivars ‘Y1’, ‘Y3’ and
‘Y4’ (Yalova series) have been widely planted in early plantings in 1980s and 1990s in Turkey. However,
there have been
AVG Application
Cultivar
Y-1
Y-3
Y-4
Şebin
Bilecik
Tokat-1
KR-1
KR-2
Şen-1
Şen-2
Serr

PFA
(%)
45.7
31.5
47.6
71.1
74.5
12.0
17.0
18.0
65.0
46.0
51.4

Fruit set
(%)
54.3
52.3
43.8
27.9
16.7
87.0
71.7
64.0
27.8
28.7
40.5

32

Control
PFA
(%)
87.0
68.6
98.1
94.8
93.4
66.7
82.9
100.0
65.4
80.4
68.7

Fruit set
(%)
12.0
25.4
0.0
5.2
3.2
33.3
11.4
0.0
28.9
10.7
49.0

�Average

43.6

46.8

82.4

16.3

Table2. PFA (%) and fruit set (%) values of Turkish walnut cultivars and ‘Serr’ which were determined 3
weeks and 9 weeks after 125pp AVG application, respectively.
complaints about low yields in these cultivars. Our results showed that they had high levels of PFA and
AVG significantly reduced PFA and increased fruit set. One of the important findings of this study was to
show PFA levels of ‘Şebin’ and ‘Bilecik’ cultivars, which have a special place in Turkish walnut cultivation.
Recently, there have been hundreds of orchards established with these two cultivars in the country; the
former is main cultivar and the latter is pollenizer. The results highlighted that both cultivars are highly
affected by excess pollen load and PFA occurs in large extend. On the other hand, AVG application was
very effective in reducing PFA that fruit set increased 3 to 5 folds.

Conclusions
PFA is associated with excess pollen load on stigmas in walnuts. Excessive pollen tubes growing down the
style of the female flower produce excessive amounts of ethylene, which is associated with organ senescence.
Elevated ethylene levels are cause of flower abortion (Beede &amp; Polito, 2003). PFA can be minimized in
existing orchards by either mechanically shaking catkins from pollenizers, from both pollenizers and main
cultivar, or removal of pollenizer rows altogether (Sibbett et al. 1995). However, in many cases these
applications are not practical. Although the results are preliminary, we could be able to show that Turkish
walnut cultivars had medium to high levels of PFA. Application of 125ppm AVG could effectively reduced
PFA in all cultivars including the leading ones ‘Şebin’ and ‘Bilecik’ except ‘Şen-1’.

Acknowledgement
Authors thank Valent BioSciences, USA, for providing AVG (Retain®) chemical.

References
Beede, R.H., &amp; Polito, V.S. (2003). Effect of ReTain® on reducing pistillate flower abortion in ‘Serr’ walnut. University
of California Fruit and Nut Research Info Center. walnut research reports, p.197.
Buchner, R.P., Fulton, A., Gilles, C.K., &amp; Resch, K. (2006). Retain applications on Thema county ‘Chandler’ walnuts.
University of California, Fruit and Nut Research Info Center, walnut research reports. p.113.
Catlin, P.B, Ramos D.E., Sibbett G.S, Olson, W.H., &amp; Olsson E.A. (1987). Pistillate flower abscission of the Persian
walnut. HortScience, 22 (2), 201-205.
Catlin, P.B., &amp; Polito, V.S. (1989). Cell and tissue damage associated with pistillate flower abscission of Persian walnut.
HortScience, 24(6): 1003-1005.
Catlin, P.B., &amp; Olsson, E.A. (1990). Pistillate flower abscission of walnut- ‘Serr’, ‘Sunland’, ‘Howard’ and ‘Chandler’.
HortScience, 25 (11), 1391-1990.
Hassani, D., Eskandari, S., &amp; Jarrahi, K. (2006). Pistillate flower abscission of walnut genotypes. Acta Horticulturae,
705, 257-260.
Johnson, H., Grant, J., &amp; Polito, V. (2006). Pistillate flower abortion and ethylene production in walnut. University of
California Fruit and Nut Research Info Center. walnut research reports, p.101.
Kaveckaja, A.A., &amp; Tokar, K.O. (1963). The unfavorable effect of large amount of pollen in the pollination of walnuts.
Botanichnyi Zhurnal 48, 580-585.

33

�Lemus, G., González, C., &amp; Retamales, J. (2007). Developing control of pistillate flower abortion in walnut trees as a
novel usage of AVG, an ethylene biosynthesis inhibitor. IPGSA, 19th Annual Meeting. July 21-25, 2007,
Puerto Vallarta, Mexico.
McGranahan, G.H., Voyatzis, D.G., Catlin, P.B., &amp; Polito, V.S. (1994). High pollen loads can cause pistillate flower
abscission in walnut. The Journal of American Society for Horticultural Science. 119 (3), 505-509.
Por, A., &amp; Por, J. (1990). The effect of the excess pollen on the fruit set of walnuts in Balatonboglar. Acta Horticulturae,
284, 253-256.
Polito, V., Coates, B., Grant, J., Hasey, J., Micke, W., Olson, B., &amp; Pinney, K. (1996). Pollen, Pistillate flower abortion/
abscission. University of California, Fruit and Nut Research Info Center, walnut research reports. p.77.
Polito, V., Grant. J., &amp; Johnson, H. (2005). Walnut pollination and pistillate flower abortion. University of California
Fruit and Nut Research Info Center. p.133.
Rovira, M., &amp; Aleta, N. (1997). Pistillate flower abscission on four walnut cultivars. Acta Horticulturae, 442, 231-234.
Rovira, M., &amp; Aleta, N. (2006). Flower drop by precocious abortion in walnuts. Nucis Newsletter, 13, 27-30.
Sibbett, G.S., Polito, V., McGranahan, G., Kelley, K. Olson, W., Hendricks, L., Catlin, P., &amp; Grant, J. (1995).
Minimizing PFA in walnuts. Sun Diamond Grower. 14 (1), 16-18.
Venburg, G.D., Hopkins, R., Retamales, J., Lopez, J., Hansen, J., Clarke, G.G., Schroder, M., &amp; Rath, A.C. (2008).
Recent developments in AVG research. Acta Horticulturae, 796, 43-49.

34

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Erdoğan, Veli
Akçay, M. Emin
Fidanci, Ayse
Tosun, İsmail</text>
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                <text>Level of pistillate flower abscission (PFA) in Turkish walnut cultivars was  investigated in this study. Emasculated and bagged female flowers were pollinated with  5%, 50% and 100% pollen concentrations at receptivity. Control flowers left for open  pollination. In addition, a whole tree was sprayed with 125 ppm ethylene inhibitor AVG  (amino ethoxy vinyl glycine) when anthesis reached to 5-30% and a control tree was not  treated for each cultivar. Number of aborted flowers at diameter of 3-4cm was counted  and percent PFA was calculated. The results showed that Turkish walnut cultivars had  medium (65.4%) to high (100%) levels of PFA including the leading cultivars ‘Sebin’  and ‘Bilecik’ (94.8% and 93.4% PFA, respectively). Application of AVG reduced PFA  from 82.4% to 43.6% in average and increased fruit set significantly in all cultivars  except ‘Sen-1’.</text>
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                    <text>2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

Servant Leadership as a New Leadership Concept In Organizations And
Distinguishing Between Transformational and Servant
Leadership
Ceren GĠDERLER ATALAY
Dumlupinar University,
Department of Administration, Turkey
giderler_ceren@hotmail.com

Abtract: Servant leadership is an increasingly popular concept in the repertoire of leadership
styles. The concepts of servant leadership appear to underlie most of current literature on
leadership theory and management practice. When viewed in a historical and scientific
context, servant leadership proves to be the viable and sustainable option for organizational
longevity.
Servant leadership has been described as ―a transformational approach to life and work‖ that
takes ―the transformation wrought in its followers to a new height‖. The servant leader‘s first
priority is to serve others including customers, employees and the community involving
shared decision-making, a holistic attitude toward work and comminity building.The servant
leader belives in awareness, empathy and integrity and is most likely to engage in responsible
reflection. He/She has been referred an active, empowering process in which the leader
enables the followers to do their work and take responsibility for self-management. The result
is as a synergy of shared vision, trust and responsibility that engenders a flexible organization
and a deeply satisfying work life.The aim of this study is to describe the servant leadership
that is an increasingly popular concept for organizations. On the other hand, this study
indicates that the functional attributes of servant leadership such as communication,
credibility, competence, stewardship, visibility, influence, persuasion, listening,
encourgement, teaching and delegation. In the other words this article examines
transformational leadership and servant leadership to determine what similitaries and
differences exist between the two leadership concepts.
Key Words: Leadership, Servant Leadership, The Characteristics of Servant Leadership,
Transformational Leadership.

Introduction
The topic of leadership in the wider organizational context has been attracting attention for some time;
indeed, its history is almost as long as the history of management. The leadership domain has recently focused
on the so-called "new leadership paradigm" such as transformational leadership and servant leadership.
According to Greenleaf, the servant-leader first has the desire to serve others, and then learns to lead as a
servant. Laub (1999) defined a servant leader as one who emphasizes the good of followers over the self-interest
of the leader. Bass (1990) specified that transformational leadership; ―occours when leaders broaden and elevate
the interests of their employeess, when they generate awareness and acceptance of the purposes and mission of
the group, and when they stir their employees to look beyond their own self-interest for the good of the group‖.
The aim of this study is to describe the servant leadership that is an increasingly popular concept for
organizations. In the other words this article examines transformational leadership and servant leadership to
determine what similitaries and differences exist between the two leadership concepts.

Servant Leadership
The paradoxical term, ―servant-leadership‖, which appears to touch an innate need in many of us, and
which therefore harks back to the beginning of time, became popularized twenty-five years ago by Robert
Greenleaf his books Servant Leadership (1977) and Teacher as Servant (1979). Greenleaf, who wished to
stimulate thought and to develop a better, more caring society, compiled his observations on individuals in
organisations who serve. According to Greenleaf, the servant-leader first has the desire to serve others, and then
learns to lead as a servant. In Hamilton‘s (2008) view, however, Greenleaf never formally defined servantleadership; instead Greenleaf (1970) merely asked (Anderson, 2008, pp.4-5; Cunningham, 2004, p.2);

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 Do those served grow as persons, do they, while being served, become healthier, wiser, freer, more
autonomous, more likely themselves to become servants?
 If one is a servant, one is always searching, listening, expecting that a better wheel for these times is
in the making.
In his view, servant-leadership ―begins with the natural feeling that one wants to serve, to serve first.
Then a conscious choice brings one to aspire to lead‖ (Anderson, 2008, pp.4-5).
The notion of servant leadership has received growing attention and recognition in recent years. Various
researchers have espoused servant leadership as a valid theory of organizational leadership with great promise
for theoretical and practical development (Washington, Sutton, Feild, 2005, p.701).
Laub (1999) defined a servant leader as one who emphasizes the good of followers over the self-interest
of the leader. That is, according to Laub, servant leadership promotes development of people through
(Washington, Sutton, Feild, 2005, pp.700-701);
 the sharing of power;
 community building;
 the practice of authenticity in leadership; and
 the provision of leadership for the good of followers, the total organization, and clients or customers
of the organization.

The Characteristics of Servant Leadership
Spears (1995, 1998) listed, ten characteristics of a servant leader drawn from Greenleaf‘s writings, and
Contee-Borders‘s (2003) case study confirmed these characteristics as being critical to servant leadership
(Joseph, Winston, 2005, p.10; Speras, 2004, pp.2-3);
 Listening: Servant leaders clarify the will of a group by listening receptively to what is being said,
 Empathy: Servant leaders strive to understand and empathize with others,
 Healing: Servant leaders have the potantial for healing self and others,
 Awareness: Servant leadership is strengthened by general awareness and especially self-awareness,
 Persuasion: Servant leaders rely upon persuasion, rather than positional authority, in making
decisions within an organization,
 Conceptualization: Servant leaders seek to nurture their abilities to deram great dreams,
 Foresight: Servant leaders have the ability to foresee the likely outcome of a situation in the future,
 Stewardship: Servant leaders‘ first and foremost cimmitment is to servet he needs of others,
 Commitment to the growth of people: Servant leaders are deeply committed to the personal,
professional and spiritual growth of each and every individual within the institution and
 Building Community: Servant leaders seek to identify means of building community among those
who work within a given institution.
According to Gersh, characteristics of servant leadership are empathy, stewardship/trust, building
community, empowerment of those served, servant as leader (Gersh, 2006, p.14).
Whereas more emprical work is clearly needed to elucidate the model fully, leadership scholars do
generally accept there are fundamental principles of servant leadership. Based on the reading of Greenleaf, Daft
(1999) provided a summary of four underlying precepts associated with authentic servant leadership
(Humphreys, 2005, pp.1414-1415);
 Service before self: Consistent with the definition, servant leaders place serving others before their
own self-interests. The desire to facilitate the needs of others takes precedent over the desire for a formal
leadership position. The servant leader insists on doing what is good and right, even in the absence of actual or
potantial gain in material possessions, status or prestige.
 Listening as a means of affirmation: A second hallmark of servant leadership is listening first as a
way of affirming others. Instead of providing answers, the servant leader asks questions of anyone having
important knowledge or insight into a problem or oppurtunity. By promoting participative decision making, the
leader enhances the confidence and self-efficacy of others as ―the primary mission of the servant leadership is to
figure out the will of the group, to express that will, and then to further it…‖
 Creating trust: Servant leaders create trust and inspire it in followers by demonstrating personal
trustworthiness. They honestly share all information, positive and negative, to assure decisions will ultimately
enhance the wellbeing of he group. Trust in the servant leader is augmented through freely trusting others and
disseminating, not hoarding, power and incentives.
 Nourishing followers to become whole: Servant leaders desire for others to develop their full
potential and become servant leaders as well. ―Greenleaf believed the final goal of servanthood was to help
others became servants themselves…‖. Through openness and personal discussion of their trials and tribulations

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and those of others, they share their humanity with followers. Unafraid of showing vulnerability, they use frank
and open disclosure as a way to awaken the human spirit of those around them.
According the Patterson (2003), the servant leader leads and serves with (Dennis, Bocarnea, 2005,
pp.602-604);
 Agapao Love: The corner of the servant leadership/follower relationship that Patterson decsribes is
agapao love. Winston (2002) states that agapao menas to love in a social or moral sense. According to Winston
(2002), this love causes leaders to consider each person not simply as a means to an end but as a complete
person: one with needs, wants, and desires. According to Winston, this love is alive and well today in
organizations in which those who demonstrate it follow what Winston calls, not the Golden Rule, but the
Platinum Rule (do unto others as they would want you to do unto them).
 Humility: Humility, according to Sandage and Wiens (2001), is the ability to keep one‘s
accomplishments and talents in perspective. This means practicing self-acceptance, but it further includes the
practices of true humility, which means not being self-focused on others. Swindoll (1981) argues that the
humility of the servant is not to be equated with poor self-esteem, but rather that humility is in line with a
healthy ego. In other words, humility does not mean having a low view of one‘s self or one‘s self worth; rather,
it means viewing oneself as no beter or worse than others do.
 Alturism: Kaplan (2000) states that alturism is helping others selflessly just fort he sake of helping,
which involves personal sacrifice, although there is no personal gain. Likewise, Einsenberg (1986), defines
altruistic behavior as ―voluntary behavior that is intented to benefit another and is not motivated by the
expectation of external reward‖.
 Vision: Vision, according to Webster‘s Dictionary, is ―the act or power of imagination; mode of
seeing or conceiving; or, unusual discernment or foresight‖. Blanchard (200) defines vision as ―a Picture of the
future that produces passion‖. Vision is necessary to good leadership. Hauser and House (2000) posit that the
―development and communication of a vision is one explanation fort he success of charismatic/transformational
leaders and their effect on the performance‖.
 Trust: According to Hauser and House (200), trust is defines as ―confidence in or reliance on another
team member‖ in terms of their morality (e.g.honesty) and competence. According to Story (2002), trust is an
essential characteristic of the servant leader. Servant leaders model truth in the way they coach, empower and
persuade. This trust exists as a basic element for true leadership.
 Service: The act of serving includes a mission of responsibility yo others. Leaders understand that
service is the center of servant leadership. Leaders model their service to others in their behavior, attitudes, and
values. According to Block (1993), service is everything. People are accountable to those they serve whether
customers or subordinates. Greenlaf (1996) posits that for leaders to be of service to others, they must have a
sense of responsibility.
 Empowerment: Empowerment is entrusting power to others, and for the servant leader it involves
effective listening, making people feel significant, putting an empasis on teamwork, and valuing of love and
equality. Covey (2002) believes that the leader serves as a role model for empowering others and for valuing
their differences. Mcgee-Cooper and Trammell (2002) argue that understanding basic assumptions and
background information on important issues empowers people to discover deeper meaning in their jobs and to
participate more fully in effective decision making. Bass (1990), posits that empowerment is power sharing with
followers in planning and decision making.

Transformational and Servant Leadership
Bass (1990) specified that transformational leadership; ―occours when leaders broaden and elevate the
interests of their employeess, when they generate awareness and acceptance of the purposes and mission of the
group, and when they stir their employees to look beyond their own self-interest for the good of the group‖
(Stone, Russell, Patterson, 2004, p.350).
This section compares transformational and servant leadership theories. The facilitate this analysis, a
matrix of leadership components was created. Transformational leadership is defined as having four
conceptually distinct elements: charasmatic leadership/idealized influence, inspirational motivation, intellectual
stimulation and individualized consideration. Servant leadership has six distinct components: valving people,
developing people, building community, displaying authenticity providing leadership, sharing leadership (Smith,
Montagno, Kuzmenko, 2004, p.82).
Smith et al. (2004) have proposed that transformational leadership would lead to an ―empowerment
dynamic culture‖, whereas, servant leader behavior would create a more ―spiritual generative culture‖.
Moreover, they suggest the context could determine which of these cultures, created by the leadership behaviors
presented, might lead to greater organizational success. In other words, the context could determine the
effectiveness of the leadership style offered (see Figure 1) (Smith, Montagno, Kuzmenko, 2004, p.86;
Humphreys, 2005, p.1417).

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Parolini (2007) empirically investigated the assumptions in the literature about the distinctions between
transformational and servant leaders including the moral, focus, motive and mission, development, and influence
distinctions. Parolini found that transformational leaders were differentiated by their focus on the needs of the
organization, inclination to lead first, allegiance toward the organization, and influence through conventional
charismatic approaches as well as control. The study also identified servant leaders as differentiated by their
focus on the needs of the individual, inclination to serve first, allegiance toward the individual, and influence
through unconventional service as well as through offering freedom or autonomy. Through the data collection
and analysis process, a high presence of transformational and servant leadership was found in organizational life
(Parolini, Patterson, Winston, 2008, pp.288, 289).

Figure 1: Transformational and Servant Leadership

Conclusion
The notion of servant leadership has received growing attention and recognition in recent years. Various
researchers have espoused servant leadership as a valid theory of organizational leadership with great promise
for theoretical and practical development. According to Laub, servant leadership promotes development of
people through the sharing of power, community building, the practice of authenticity in leadership, and the
provision of leadership for the good of followers, the total organization, and clients or customers of the
organization. Spears (1995, 1998) listed, ten characteristics of a servant leader drawn from Greenleaf‘s writings,

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�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo
and Contee-Borders‘s (2003) case study confirmed these characteristics as being critical to servant leadership;
listening, empathy, healing, awareness, persuasion, conceptualization, foresight, stewardship, commitment to the
growth of people, building community.
Finally, it have been compared that differences which exist between transformational and servant
leadership in this study. Transformational leadership is defined as having four conceptually distinct elements;
charasmatic leadership/idealized influence, inspirational motivation, intellectual stimulation and individualized
consideration whereas servant leadership has six distinct components; valving people, developing people,
building community, displaying authenticity providing leadership, sharing leadership.
As a result, while transformational leadership has been well researched and has become popular in
practice, servant leadership theory needs further support. Nonetheless, servant leadership offers great
opportunities for leaders.

References
Anderson, J.A. (2008). When A Servant Leader Comes Knocking, Leader&amp;Organization Development Journal, 30 (1), pp.415.
Cunningham, R. (2004). Servant Leadership- An Introduction, Global Virtue Ethics Review, 5(3), pp.2-6.
Dennis, R.S.&amp;Bocarnea, M. (2005). Development Of The Servant Leadership Assessment Instrument, Leader&amp;Organization
Development Journal, 26 (7/8), pp.600-615.
Gershi, M.R. (2006). Servant-Leadership: A Philosophical Foundation For Professionalism In Physical Therapy, Journal Of
Physical Therapy Education, 20 (2), pp.12-16.
Humphreys, J.H. (2005). Contextual Implications For Transformational And Servant Leadership: A Historical Inverstigation,
Management Decisions, 43 (10), pp.1410-1431.
Joseph, E.E.&amp;Winston, B.E. (2005). A Correlation Of Servant Leadership, Leader Trust And Organizational Trust,
Leader&amp;Organization Development Journal, 26 (1/2), pp.6-22.
Parolini, J.&amp;Patterson, K.&amp;Winston, B. (2009). Distinguishing Between Transformational And Servant Leadership,
Leader&amp;Organization Development Journal, 30 (3), pp.274-291.
Smith, B.N.&amp;Montagno, R.V.&amp;Kuzmenko, T.N. (2004). Transformational And Servant Leadership: Content And Contextual
Comparisons, Journal Of Leadership&amp;Organizational Studies, 10 (4), pp.80-91.
Spears, L.C. (2004). Practicing Servant Leadership, Leader To Leader, 34, pp.7-11.
Stone, G.A.&amp;Russell, R.F.&amp;Patterson, K. (2004). Transformational Versus Servant Leadership: A Difference In Leader
Focus, Leader&amp;Organization Development Journal, 25 (3/4), pp.349-361.
Washington, R.R.&amp;Sutton, C.D.&amp;Feild, H.S. (2006). Individual Differences In Servant Leadership: The Roles of Values And
Personality, Leader&amp;Organization Development Journal, 27 (8), pp.700-716.

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                    <text>2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

Data Warehousing (DW) - Models and Business Application
Aida HABUL
Prof. Dr., Sarajevo University,
Faculty of Economics
Sarajevo, Bosnia and Herzegovina
aida.habul@efsa.unsa.ba
Merdžana OBRALIģ
Res. Assist., International Burch University,
Faculty of Economics
Sarajevo, Bosnia and Herzegovina
mobralic@ibu.edu.ba

Abstract: Fighting with competition requires innovative ways of achieving the
advantages in the market. Creating long-term policy of doing business with the possibility
of adjustment to unpredictable phenomena requires an enormous amount of quality
information about the condition of the company, market, trends of state policies,
international trends, etc. This is a huge amount of different data. In the DW this
information is extracted, transformed, at the same time detailed and aggregated, processed
in a format that suits the user and is available in real time.
The Data Warehouse is a unique picture of business reality and ensures the
comprehensiveness of the whole business system; coverage of external and internal data is
the basis for defining the business strategy. The DW promotes the business of the
company by enriching the business processes and their participants with information
needed for making business decisions. It is forced to accurately define and describe the
business processes that need to be rejected, imported or innovated. The DW contains
rapid, accurate, aggregated, visually accessible information that contains a time
dimension, which represents an important managerial resource.

Introduction
In the market there is growing competition that day by day globalizes. At the same time, buyers are more
and more selective. All this is forcing manufacturers to constantly check their competitiveness in the market and to
find a successful business strategy. Strategic advantage over competitors is sought by achieving the proper planning
of market, product innovation, and proper relationships with customers and clients. It is necessity to have timely and
relevant information on all aspects of the business and market situations.
Data Warehousing is an important concept of effective decision support systems that are intensively
developing in recent years. With this concept and the methods is wanted to achieve ''intelligent'' business of company
in complex market conditions. For this already there is the name ''business intelligence''.
The company, which analyzes the behavior of their customers, behaves ''intelligently''. For example, it has
all the necessary customer data and captures every activity which is connected to that customer in the database. With
the analysis of this data, for example; by analyzing what and when the customer purchased, how many complaints
and for which products he had, all these analysis make the customer profile, or can be put into some category.
With the analyses of their own business data and external factors, we get the information used in making optimal
business decisions, and at the end make profit and ensure the further existence.

Data Warehousing
Data Warehousing is a set of data organization on which a decision support system is based. A small data
warehouse that contains the data of only one area is called a regional data warehouse (eng. Data March). Data
Warehouse is defined as a set of information organized so can be analyzed, extracted, merged and otherwise be used
to understand their essence.

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Data Warehousing is also a database, provided that the information in it is organized in a special way. A Data
Warehouse has a large amount of data that is organized into small logical units called March Data. Data Warehouse
systems use abnormal (relaxed) data. Executing a query over the data organized this way is much faster. This kind of
work is called OLAP (On Line Analytical Processing). Data that is embedded in the data warehouse is usually
accessed through the March data. March Data usually represent a subset of logically related data from the data
warehouse, which refers to a specific area.
Business Intelligence is taken from data generated during the everyday business of firms. Because of the
perimeter, this data is archived each year, deleted and only the data of the next year remains in the database. In
addition, the data in the database must be updated so that old data is replaced with new data (e.g., old price, the old
quantity in warehouses or in stores they are being replaced by new ones), and then the trail of the old data is erased
in the database. For operational management of the old values businesses, for example, quantity in warehouse are not
important, but they are important for the business intelligence that tracks the time sequence of events of individual
business events. As a conclusion we can say that transactional bases are no longer enough, there is a need for data
warehouse.
Table 1. view of database and data warehouse

Features of Database
The data in related databases is organized into twodimensional tables that are mutually connected. The
database contains information for each business period.
After this period the data is archived and deleted from the
current database. The data is constantly being updated and
the old values cannot be seen.

What is differet beteen a warehouse and a
database?
A warehouse does not accumulate all the data from the
database in recent years. Only the data from the database
that is thought to be important for the analysis is archived
in the warehouse. The data in the warehouse is organized in a multidimensional cube, it is permanent and is related
to the time of emergence. The aim of the data warehouse is not operational business, it is to create a richer sourse of
information for various short and long term analysis and for forecasting.

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The properities of the Data Warehouse are integration of Data Warehouse systems, the orientation of the Data
Warehouse system threads, the time dependence of the Data Warehouse system and the permanence of the Data
Warehouse system.

Orientation of DW System on Topics
The data is categorized and organized according to topics of business and not as a functional unit.
Examples of possible themes are Sales-information about products, customers, spatial and organizational structure;
Marketing-data about markets, products, customers, technologies, plans; Production-data about products, customers,
technologies, plans; Financial operations; and Transportation.

Time Dependence of DW System
The data is organized by a series ''cross of state‘‘ of operational data; each cross refers to a time interval.
How appear Data Warehouse ?

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Table 2. Data Warehouse

Basic Models of Data Warehouse
When creating a data warehouse today in practice we face three basic models or basic architecture of data
warehouse:
(1) two-layer architecture with a common data warehouse (original data + data warehouse);
this model is characterizing a single common centralized data warehouse. Data are received from various sources
inside of the organization and external data sources available via the Internet or other means. Characteristic of twolayer architecture is that it serves a large number of organizational units of company as individual users. Such
warehouses are large scale and very complex, and they are usually stored vast amounts of data. And the scheme of
data that are used for storing data should support a wide range application request. From the above it is evident that
the costs of maintaining such architecture are high and assume a substantial commitment and time of a certain
number and profiles of experts.
(2) two-layer architecture with multiple independent local data warehouse (original data + data march);
Characteristics of this data warehouse architecture is the existence of large number of independent local data
warehouse intended for support individual applications in the organizational units of companies. The result of this
architecture is the large number of systems which each of them submitted their data from various transactional
databases. The advantage of the above model of data warehouse is simpler construction and easier to use. But this
model also has disadvantages such as: (1) Difficulties in communication among organizational units of companies.
This model is not suitable for companies whose business requires the support of applications and projects that
assume mutual communication and cooperation of a larger number of organizational units of companies. (2)
Increasing the number of mutually independent data warehouse, slow growth and load themselves transactional
systems. (3) Data Marches are designed to support only one application and subsequent addition of new applications
in a specific warehouse represent difficulties. (4) Limited scalability of platform. And, (5) Uvid into actual state of
information at the company level became difficult.
(3) three-layer architecture with a common data warehouse and several affiliated local warehouses (original data
+ data warehouse + data march);
This model consists of large number of local data warehouse and a common data warehouse that is located
between the data warehouse and various data sources within and outside the company. Data warehouses rely on
central data warehouse that delivers information in a form that provides uniform access to all segments of company
business. Compared to the previous two models the advantages of three-layer architecture are higher accuracy of the
information freely from which sources are affected, communication among organizational units is easier, the burden
on IT specialists is reduced, stability and scalability of data warehousing platform is increased, and at the end, this
architecture is offering possibility of using foreign applications allowing connection of all entities in the chain of
value.
This three-layer warehouse architecture, that is known as the most used one has it owns advantages and
disadvantages. The advantages are: (1) The work load of IT specialists is reduced (because the data is already
coordinated in the warehouse, so they are just taken in the warehouse); (2) More opportunities to add new
application; (3) Improves the accuracy and precision of information (because everything is derived from one
warehouse); (4) Less difficulty in communication and cooperation between organizational units and parts that has to

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be performed together; and (5) The possibility of the use of applications that goes beyond the framework of
operations (connecting with buyers and suppliers in the value chain). The disadvantages are: Relatively high cost of
establishing a common warehouse at corporate level (to eliminate this disadvantage we have to make a gradual
incremental construction of warehouses: first we have to create the first warehouse, then the mini-warehouse, than
gradually add new warehouses and activate new applications, and finally comes the independence of the ''real''
warehouse).

Implementation of Data Warehouse
There are many ways to implement the Data Warehouse in a company. The implementation can be seen
from several aspects:
(1) An area that covers the data warehouse; DW can contain all the information of one company and for a period of
several years. Also, DW can carry a personal character for a specific manager and can contain information from a
short period of time (one year).
(2) Volume of data redundancy; there are three levels of data redundancy that companies should consider when
designing their own DW. (1) Virtual or ''Point to Point'' DW; (2) Central DW; and (3) Distributed DW.
(3) Types of final users; when we look at the DW from the final user point, we can establish three categories of
users: (1) CEOs and managers; (2) ''Powerful'' users (business and financial analysts, engineers, etc.); and (3) Users
for support (operational and administrative staff)

Levels of Analysis of Data in Warehouse
1. Generate static reports - If we only need a report in tabular or graphical format on the existing data from
the data warehouse, report generators are sufficient tools (e.g. Microsoft Crystal Reports or Oracle Reports), which
simply display data that is filtered, sorted or summarized by some criteria from the database.
2. OLAP (on-line processing analytical) - More complex, analytical processing of data by different
dimensions is done at the relational base on OLAP technology (e.g.: if you want to get information about Mazda 323
cars for sale in Osijek Friday afternoon). To view OLAP we have to use the most frequent three-dimensional cubes.
3. Data Mining - The most complex part of data processing, means sophisticated Métis for searching hidden
laws in data.

Selection of DW Strategies
Before the DW system is developed, it is necessary to choose a strategy that is as far as possible a guarantee
that the ultimate solution will meet the specific demands at the time.
Who are the final users? Which areas should be covered? What kind of information should the DW
provide? These are just some of the issues raised in the selection of implementation strategies of a DW in a company.
We should not ignore the fact that man is the main factor in the decision making process.

Business Application of Data Warehouse
Databases can be seen as the area where the company partners (customers, clients, service users) leave clues
about their business relationship with the company. Every transaction, purchase, invitation addressed over the call
center, seeking bids for certain set of items is being recorded in database.
Company that are using Data Warehouses
1) Volkswagen AG - uses Business Object tools for monitoring all data - from finance, manufacturing, development,
research, sales, marketing and purchasing. Users at all levels can access the statements in BI tools.
2) MasterCard International – uses the BI tools for monitoring data in the area of advertising and authorization and
fraud detection.
3) Magma uses OLAP and BI tools to improve the reporting system on the sale of goods.

468

�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

Example of Applying DW in Textile Trades
A typical retail shop sells textiles to a large number of customers whose needs are significantly different.
Without adequate resources for the analysis of numerous data about clients, the shop would be doomed to failure.
The biggest benefits for a business are functions, the contact point through which insight into the characteristics and
behavior of clients is created.
The development of information technology has enabled us to be informed about clients and also to fill our
database with useful information.
The value of a customer is very important data. During their entire life cycle, the value of the customers is
always changing. All clients are not equally profitable, so the profitability of customers also changes over time.
These are the reasons why it is important to identify the clients whose value during their entire life cycle is great and
to establish close relationships with them. Our database should also contain answers to important questions about
customers, such as customer loyalty, cross selling, determining target prices, but also about suppliers, the efficiency
of suppliers, stock control, product flow, forecasting demand. The emphasis on the importance of logistics leads to
specialization in providing logistics services exclusively.
Textile makers are faced with the traditional approach of material offers which a user can feel and with the
new generation of customers that manage in the virtual world almost as much as in the real.
A well-made database enables the rapid development and progress in every sense. Also, the path from the
manufacturer to the final consumers is reduced to the minimum.
However, the possibilities of keeping the customer in this market are far greater than in others. Today we
are witnessing estimates that the market of direct selling as it was known in years past will completely disappear,
work on the DW and the content that is offered to customers with quality procurement and distribution channels can
ensure the stability of textile makers in new times. Therefore we should not neglect the potential of the Internet, but
we should consider target regional environment.
Decisions taken should be closely connected with the database. The database should be well designed,
created and filled with good information. That is the only way to guarantee life and successful business.

Conclusion
Fighting competition requires innovative ways of achieving the advantage in the market. Creating a longterm policy of doing business with the possibility of adjustment to unpredictable phenomena requires an enormous
amount of quality information on the condition of the company, market, trends of state policies, international trends,
etc. This is a huge amount of different data. In a DW this information is extracted, transformed, at the same time
detailed and aggregated, processed in format that suits the user and available in real time.
The Data Warehouse is a unique picture of business reality and ensures the comprehensiveness of the whole
business system; coverage of external and internal data is the basis for defining the business strategy. The DW
promotes the business of the company by enriching the business processes and their participants with information
needed for making business decisions. It is forced to accurately define and describe the business processes that need
to be rejected, imported or innovated. The DW contains rapid, accurate, aggregated, visually accessible information
that contains a time dimension, which represents an important managerial resource.
The DW is an information technology that simply imposes cooperative team work of professional
information experts and economists, and links the technical and business worlds. Perhaps this will lead to better
cooperation between designers and users of information systems and thus to greater success in the project of building
company information systems.

References
Bojan C., Poslovna inteligencija, Beograd, 2006.
Hanic H., Sistem informacija za upravljanje marketingom, Beogradska banarska akademija, Beograd, 2008.
http://www.infotrend.hr/clanak/2009/7/temelj-procesa-odlucivanja,41,810.html
John P., Model-Driven Data Warehouse, Integrate Burlingame, CA, 2003

469

�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

Kellet A., Integrated Business Intelligence, Butler Group, April 2003
Mladen V., Skladiste podataka.
Mrsic L., Poslovna inteligencija kroz poslovne slucajeve, Zagreb, 2003
Mrsic L., Primjena metoda rudarenja podataka u trgovini tekstilnim i srodnim proizvodima, Magistarski rad, Zagreb, 2004.
www.skladistenje.com
www.znanje.org

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                    <text>Water Management and Sustainable Development
H. Đbrahim HALĐLOĞLU
Department of Fisheries and Aquaculture Engineering,
Faculty of Agriculture, University of Atatürk,
Erzurum/Turkey;
hhaliloglu@hotmail.com
Abdulkadir BAYIR
Department of Fisheries and Aquaculture Engineering,
Faculty of Agriculture, University of Atatürk,
Erzurum/Turkey;
abayir@atauni.edu.tr
A. Necdet SĐRKECĐOĞLU
Department of Fisheries and Aquaculture Engineering,
Faculty of Agriculture, University of Atatürk,
Erzurum/Turkey;
nsirkecioglu@hotmail.com
Mehtap BAYIR
Department of Fisheries and Aquaculture Engineering,
Faculty of Agriculture, University of Atatürk,
Erzurum/Turkey;
mehtapcengiz@hotmail.com
N. Mevlüt ARAS
Department of Fisheries and Aquaculture Engineering,
Faculty of Agriculture, University of Atatürk,
Erzurum/Turkey;
mevlutaras@hotmail.com
Abstract: Water is the basis of life on earth; it is the main component of the environment and
an essential element for human life. Water is also fundamental for sustaining a high quality of
life and for economic and social development. Human health greatly has been affected by water.
But water resources has been threaten by pollution, miss using, and industrialization.
In this paper loads on water resources and water availability depending on factors are analyzed;
regions of water scarcity and water resources deficit are discussed. Possible ways of water
supply improvement and elimination of water resources deficit in different conditions were
argued.
Keywords: Water management; Freshwater; Sustainable development

Introduction
Water is very important resources for sustainable development in human life. Uses of water include
agricultural, industrial, household, recreational and environmental activities. The demand of water amount
increased six times in 20th century when comparing with 19th century, but during this time the population of
word increased only three fold. To know reliable assessment of water storage on the earth is essential but there is
complicated problem because water is very dynamic. It is in permanent motion, converting among liquid, solid,
and gaseous phases. In addition to the quantitative estimation of water storage, it is necessary to determine the
form salt or freshwater and the other formation on our planet.
It is estimated that the earths hydrosphere contains of water, 1,386 million cubic kilometers (km3).
However 97.5 percent of this amount is salt water and only 2.5 percent is fresh water. Most of the fresh water

588

�(68.7 percent) is in the form of ice and permanent snow cover in the Antarctic, the Arctic, and mountainous
regions. Fresh groundwater comprises 29.9 percent of fresh water resources. Only 0.26 percent of the total
amount of fresh water on the earth is concentrated in lakes, reservoirs, and river systems (Korzoun 1978).
Water storage in the hydrosphere permanently exchange among the ocean, land, and the atmosphere.
This exchange is usually called the turnover of water on the earth, or the global hydrological cycle. This cycle is
fully replenished according to hydrospheric water, for example 2500 year for oceanic water, 10000 years
permafrost and polar ice, 1500 years deep groundwater and mountainous glaciers. On the other hand, water
storage in lakes is fully replenished 17 years and in rivers only 17 days. So, river water is of great importance in
the global hydrological cycle and in supplying humankind with freshwater. In hydrology and water management,
two concepts are very important that are used freshwater storage and renewable water resources.
Renewable water resources include the water yearly replenished in the process of water turnover on the
earth. In the process of turnover, both the quantity of river runoff is replenished and its quality is restored. If we
could stop the contamination of rivers, then, with time, water could return to its natural purity. It is the river
runoff that is most widely distributed over the land and provides a major part of water use in the world. A
discovery of the anthropogenic factors that effect change of the quantitative and qualitative parameters of river
water, are very important aspects of the water resources appraisal and assessment. Reliable assessment and
appraisal of water resources is very important for each country or region and serves as an important prerequisite
for all other aspects of the utilization and operation of water resources, and development of measures to protect
against depletion and pollution. So each country is responsible water use and assessment their water sources.
There are many research and document about renewable freshwater resources published since the turn
of the past century in the different countries of the world. During the last years, the results of global estimations
have been published with varying degrees of comprehensiveness (Baumgartner &amp; Reichel 1975; Berner &amp;
Berner 1987, World Resources Institute 1996; Gleick 1993 and 1998).
For assess renewable water resources at the global scale it must be;
5. The availability of the long-term observation series;
6. Location of sites on large and medium rivers, uniformly spread across the region,
7. Observations should reflect the river runoff regime, natural, or close to natural.
Also using water was primarily estimated for the countries of the world. Then the values obtained were
generalized for large natural-economic regions and continents.

Household Water
The amount of public water use in their home depends on climatic conditions. In many well-equipped cities of
the world, water withdrawals equal 300-600 liters per day per person (lcd). By the end of the 20th century, in
industrially developed countries of Europe and North America, the per capita urban water withdrawal was
expected to increase up to 500-800 l/day. On the other hand, in developing agricultural countries of Asia, Africa,
and Latin America, public water withdrawal is 50 to 100 lcd; in individual regions with insufficient water
resources, it is not more than 10 to 40 lcd of freshwater per person (Shiklomanov &amp; Markova 1987; Gleick 1993
and 1998).
When calculated the specific water withdrawal is 400 to 600 lcd, and consumption does not usually
exceed 5 to 10 percent of total water intake. Water use by populations in cities and rural areas was estimated
using population dynamics data (urban and rural) and per capita water withdrawal.

Industrial Water Uses
Generally water in industry is used for cooling, transportation, as a solvent, and as an ingredient of finished
products. Mostly water user is thermal and nuclear power generation. They use water mostly for cooling system.
Used water in industry withdrawal is quite different not only for individual branches of industry, but also within
each kind of production, depending on the technology of manufacturing process. As a rule, in the northern
regions, industrial water withdrawals seem to be considerably less than in southern regions with higher air
temperatures. Some water is use in recirculation system after used. But new freshwater add to system. The
amount of new freshwater intake water supply is insignificant. Extra water intake in most industries it is 5 to 20

589

�percent, reaching 30 to 40 percent in some industries (Shiklomanov &amp; Markova 1987; Margat 1994;
Shiklomanov 1997
In the future, most countries will need to continuously increase the transition to circulating water supply
systems. Many industries will convert to water-free, or dry, technologies. In some countries and regions of the
world, there is a tendency to increase the use of marine waters for industrial purposes.

Agricultural Water Uses
For all the countries and regions in the world, irrigation is the principal water user. At the beginning of the 20 th
almost all developed and developing countries initiated intensive irrigation development. This intensive
irrigation could provide for the growth of irrigated areas and increased crop production. But this increase in
irrigated areas slowed considerably (Postel 1992; Shiklomanov 1997).
The reason of this situation was the very high cost of irrigation system construction, soil salinization,
the depletion of irrigation water-supplying sources, and the problems of environmental protection. Also some
developed countries, the amount of irrigated lands has stabilized or even decreased.
At the present time, about 15 percent of all cultivated lands are being irrigated. However, the food
produced in irrigated areas amounts to almost half the total crop production. Irrigated areas would expand mainly
in countries with an extremely rapid population growth and sufficient water and land resources. Water required
for irrigation is determined water intake in cubic meters per hectare per year (m3/ha/year), and returnable waters
in percentage of water intake. They depend on general physiographic conditions, serviceable condition of
irrigation systems, watering techniques and crop composition. In the irrigation area the returnable water amount
is change according to the area and climatic condition. This amount changes between 20-60% percent of total
water intake. Therefore, the values of annual water withdrawal vary greatly, from 5,000-6,000 m3/ha to 1500017000 m3/ha, and in individual regions of Africa to 20000 or 25000 m3/ha. (Shiklomanov &amp; Markova 1987;
Shiklomanov 1997; FAO 1995 and 1999).
A considerable water economy can be attained through use of the most efficient modern engineering
methods and means of watering (sprinkling, drip irrigation, etc.) that increase crop productivity and decrease
irrigation water volume.
The largest water use in agriculture is irrigation. However, quantitatively, the total water contribution to
other agricultural uses is insignificant when compared to those for irrigation (approximately, 5 to 8 percent). In
estimating future water withdrawals for irrigation, the trend of irrigation to decrease due to improving
technological procedures and engineering efficiency was considered.

Solutions to the Water Crisis
* Develop more water sources, while ensuring that environmental and community concerns are addressed;
* Improve water infrastructure, including the installation of low-flow toilets and efficient drip-irrigation systems;
* Improve water-use efficiency
* Update the Clean Water Act and the Safe Drinking Water Act to include new contaminants, and actively
enforce the standards already in place
* Price water more accurately, with the understanding that water is a human right and should be subsidized for
basic human needs
* Improve and expand public participation in environmental decision-making; and Strengthen water institutions
and improve communication between them.

590

�References
Baumgartner A. &amp; Reichel E. (1975). The world water balance. Vienna and Munich: R. Oldenboury Verlag.
Berner E.K. &amp; Berner R.A. (1987). The global water cycle: Biochemistry and environment. Reprint. Adapted by permission
of Prentice Hall. Englewood Cliffs, New Jersey, USA.
FAO (1995). Irrigation in Africa in Figures. Extract from Water Report 7, FAO, Rome, Italy.
FAO (1999). Irrigation in Asia in Figures. Extract from Water Report 18, FAO, Rome, Italy.
Gleick P.H. (1993). Water in crisis. Oxford University Press.
Gleick P.H. (1998). The world’s water. Island Pres, Washington, DC, USA.
Korzoun, V.I. (1978). World water balance and water resources of the earth. UNESCO.
Margat J. (1994). Water use in the world: Present and Future. Paris, UNESCO.
Postel S. (1992). Last oasis. The worldwatch environment alert series. New York &amp; London: W.W. Norton and Company.
Shiklomanov I.A. &amp; Markova O.L. (1987). Problems of water availability and water transfers in the world. Leningrad:
Hydrometeoizdat. (In Russian).
Shiklomanov I.A. (1997). Assessment of water resources and water availability in the world. Geneva, Switzerland: SEI and
WMO.
World Resources Institute (1996). A guide to the global environment. Oxford University Press.

591

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BAYIR, Abdulkadir
SİRKECİOĞLU, A. Necdet
BAYIR, Mehtap
ARAS, N. Mevlüt</text>
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                    <text>2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

A Competitive Analysis Of Ski Resorts In Bosnia And Herzegovina Using
Differential Advantage Proforma

Mohammad HAMAD
International Burch University
Faculty of Economics
Bosnia and Herzegovina
Edin SMAJIC
International Burch University
Faculty of Economics
Bosnia and Herzegovina

esmaijc@ibu.edu.ba
Adisa MUJKIC
International Burch University
Faculty of Economics
Bosnia and Herzegovina
Armin BECIC
International Burch University
Faculty of Economics
Bosnia and Herzegovina
Armin SABOTIC
International Burch University
Faculty of Economics
Bosnia and Herzegovina
Çetin YURT
International Burch University
Faculty of Economics
Bosnia and Herzegovina
Teoman DUMAN
International Burch University
Faculty of Economics
Bosnia and Herzegovina

tduman@ibu.edu.ba
Abstract: The purpose of this paper is to conduct a competitive analysis of ski resorts in Bosnia
and Herzegovina using differential advantage proforma. Bosnia and Herzegovina has a strong
brand image due to Winter Olympics conducted in Sarajevo in 1984. This image has been
weakening due to lack of marketing efforts, especially following the war between former
Yugoslav republics. Competitive analysis is an important part of marketing strategy for companies
to identify strengths and weaknesses among various competitors. In this study, differential
advantage proforma is used as a technique of competitive analysis to identify comparable positions
and key customer values of ski-resorts in Bosnia and Herzegovina. To identify competitive
positions, a series of qualitative techniques (focus groups, personal interviews, site visits –
observation) are used. Research results indicate that five competing ski-resorts have unique
differential advantages that can be used in marketing of these resorts.
Keywords: Competitive Strategies, Differential Proforma Analysis, Ski Industry, Bosnia and
Herzegovina

422

�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

Introduction
Bosnia and Herzegovina (BH) is located in the central part of the Balkan and holds strategic seat in the
eastern part of Europe. BH is a country in south-east Europe with an estimated population of four million people. BH
is a country that measures just over 50,000 km2. Its diverse climate, contrast geographic landscape and multicultural
and multi religious society may serve as magnet for tourist from around the Globe. The country is located in a
beautiful mountainous location with many scenic vistas. Wilderness and untouched nature make it an ideal
destination for adventurers and nature lovers. The central part of the country is covered with range of mountains and
is a hikers and walkers paradise. Enchanted by both Mediterranean and Alpine climates, the range of diverse
landscapes stun and amaze the county‘s visitors. Every mountain in BH can be utilized for winter tourism and they
all are equally appealing and carry their peculiar charm. Mountains that are currently used for winter tourism are
Bjelasnica &amp; Igman, Jahorina, Vlasic, Blidinje and Kupres (Enjoybosnia, 2010).
Bjelasnica and Jahorina Mountains once hosted the 1984 Winter Olympics. They are a popular tourist
attraction for skiing, boarding, paragliding, mountaineering and hiking. These mountains are only 20 minutes outside
of Sarajevo. During the 1984 Winter Olympics, Bjelasnica was used for a number of Olympic events, and has several
structures dating from that time, including hotels and skiing areas. Hotel Igman served as a seat to International
Olympic Committee presided by late Juan Antonio Samaranch. Bosnian mountains used to attract world famous
sports figures, athletes and sport managers but also many famous political figures. They were arenas for famous
battles during World War II but also during recent war in Bosnia.

Winter Tourism In Bosnia and Herzegovina
BH is endowed with beautiful mountains that are underutilized since there are only five winter resorts in the
whole country. Those are: Bjelasnica and Igman, Jahorina, Vlasic, Blidinje and Kupres. Although, Bjelasnica and
Igman, Jahorina and Vlasic stand out as better organized and better offer yet there is a huge prospect and immense
potential to offer great many new products in winter tourism (FIPA, 2010). Table 1 summarizes winter tourism
facilities for the five ski resorts in BH.

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�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

Existing/Plan
ned Facilities

Igman &amp; Bjelasnica

Jahorina

Vlasic

Blidinje

Kupres

Accommodation

2250 beds (2 hotels with
342 beds, and the rest are
private)

4000 beds ( 6
hotels
with
1022 beds, the
rest private)

6000 beds (6
hotels
with
680 beds, and
the rest are
private)

2000 beds
(1 hotel and
private)

700 beds

Ski lifts capacity

5000 person/h
22.200 person/h planned

1000
person/h

12.200 m
5 machines with capacity
of 14.000m3
Exists

5400 person/h
15.000
person/h
planned
14.000 m
-

2500
person/h

Alpine ski slope
Snowmaking
machines
Night
lighting
system
Ski jump

7500 person/h
13.800
person/h
planned
25.000 m
-

4.500 m
-

14.000 m
-

Exists

Exists

-

-

2 with; 70m – 90m

-

-

-

Cross
country
tracks
Destination from
Sarajevo
Local population
Future plans

35 km

5 km

3 with; 90m35m-15m
15 km

-

-

25 km from airport

30 km

100 km

80 km

140 km

425.000
10.000 total bed capacity,
man-made lake, 80% of
skiing infrastructure for
children and beginners,
20% for advanced skiers,
multimedia
business
facilities, health centers,
more indoor and outdoor
entertainment facilities

30.000
8 more hotels,
9580 total bed
capacity, more
facilities for
families

70.000
10.000 total
bed capacity,
golf
course
(50 h)

17.000
2700 total
bed capacity

4.000
One more
private ski
center
is
planned.

Table 1: A comparison of winter tourism facilities of five ski-resorts in BH.
BH was the symbol of winter tourism in former Yugoslavia. 1984 Winter Olympics secured many
mountains international acclaim. XIV Winter Olympics (1984) were considered as one of the most successful of its
time. Today, Olympic resorts host a new generation of skiers and snow-lovers, hitting the slopes with Olympic
quality skiing without the outlandish prices and long waiting. However, these resorts are one of the last undiscovered
regions with vast tracks and untouched nature of the Southern Alps. As such they represent an ideal tourism
destination for hikers and walkers, as well as for adventurers and nature lovers (Bhtourism, 2010).
The beauty of the Bjelasnica Mountain is augmented by the temper of its climate. Bjelasnica‘s highest part,
300 meters in length, towards the Adriatic Sea, represents a border of impact of two climates - Mediterranean and
Continental that results in rain and snow precipitation in autumn and great amounts of snow in the winter which
retains until late in the spring. The highest temperature is 24°C and the lowest is -41°C. Thick green grass covers the
mountain in the summer while winters attract 4 meters.
The greater area of Bjelasnica and Igman, including neighboring Visocica and Treskavica mountains
(around 100,000 ha), has a long list of attractions such as mountain scenery with expansive vistas, river-cut
limestone canyons, caves, rich forest, diverse flora, endemic and medicinal herbs and endangered fauna. However,
the greatest, and most sustainable growth opportunities lie in attracting new visitors, who will seek out Bosnia‘s
inherent appeals. These are primarily niche market segments, such as: ―soft outdoor adventurists‖, hikers, fishermen,
river rafters, birders (migratory season only) and history/culture enthusiasts. Most of this growth will come from the
more traditional tourism-producing markets in Europe, as well as neighboring regional markets.

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Bjelasnica is an ideal place for winter holidays especially in the period from November to May, with snow
drifts of a couple of meters in height which are a particular challenge for winter sports lovers. Winter season is
particularly interesting because of the landscape of the mountain under snow, which is somewhat like a white desert
covered with rays of sunshine, above which there is nothing but the areal landscape.
During the Olympics at Bjelasnica and Igman, the competitions in Alpine Skiing (Downhill, Giant Slalom
and Slalom), Nordic skiing (Cross-country skiing, Nordic combined), Biathlon and Ski Jumps took place. Beside
traditional disciplines, Bjelasnica is also trying to put up with the latest trends with night skiing. Ski run on 8345
meters is perfect for skiers and snowboarders of various skill levels, those looking for adventure or those with young
children. Due to an increased market demand and interest in Bjelasnica and Igman resorts, the local authorities and a
number of private companies have made considerable investments in the infrastructure and particularly in
accommodation capacities in the last five years. This resulted in a huge increase in a number of beds (hotel with 240
beds) available at the mountain, and particularly in an increased number of condominiums (2,000 beds).
Bosnia and Herzegovina developed an authentic gastronomy familiar to many, with which it enriches its
tourism and represents its culture, tradition and mode of life Bosnian cuisine is influenced by Eastern and Western.
Bosnian dish is tightly connected to Greek, Turkish, and other Mediterranean cuisines. Gastronomy on Bjelasnica is
one of the main reasons that can assure an increase in the service quality. The richness of natural tastes, that became
a brand for B&amp;H (such are burek and čevapčiĤi) can make a pleasant stay and serve as a nice added value to those
who came to visit mounting in BH. The other feature of the local cuisine is that local food producers can make
supply from neighboring villages. The latest trends of organic food can be linked to the local economy, which should
be able to ensure a 100% bio diet. This segment could be one of the future characteristics of future mountain tourism
in BH.
As initial trigger to be used for young and curious skiers and snowboarders, who are less attach to
traditional ski centers could be attracted to Bjelasnica with the lower prices. BH and Bjelašnica can provide the
expected level of service and tourism quality compared to the price. BH is relatively still not too expensive, and as
such can attract tourists on budget, young people and backpackers. Bjelasnica has enormous potential for further
developments, however, there is a need for overarching cooperation across different sectors that will trigger
investment in infrastructure and superstructure. Having in mind that Bjelasnica ski resort has not developed long
term strategy yet, nor has it fulfilled preconditions for mass tourism, they can focus on domestic clients, regional
clients and for the beginning youth clients from Europe. At later stages, increased capacities in hotel accommodation
and introduced preconditions for a more mass tourism, Bjelasnica has the potential to attract more tourists from
Europe and the rest of the world, as well.

Research Purpose
The purpose of this research is to conduct a competitive analysis of ski resorts in Bosnia and Herzegovina
using differential advantage proforma. Identifying and analyzing competitors are two main steps to develop
successful marketing plans (Kotler and Keller, 2006). Competitive analysis guides managers to differentiate their
offering and devise focused product, price, promotion and distribution strategies. Although the ski resorts in BH have
unique characteristics that can be used in their marketing, competition-based plans to attract target groups of visitors
are still lacking. Detailed analyses of the competitive advantages of these resorts are necessary for future marketing
planning. Current research aims to conduct a competitive analysis of these resorts and identify their relative strengths
and weaknesses with differential advantage proforma technique.

Methodology
A series of qualitative techniques (focus groups, personal interviews, site visits - observation) are used are
used to identify the competitive positions and strengths of five ski resorts in BH. Initially, officials from ZOI‘84,
legal successor of the Organization Committee of the XIV Winter Olympic Games with all its sport and leisure
facilities, were conducted and personal interviews were conducted about ski-resorts in BH (ZOI84, 2010).
Researchers from a marketing management class asked questions about past and current situation of winter tourism
in BH in these personal interviews. Furthermore, researchers went on a site visit to Bjelasnica and Igman ski resort
where they conducted a focus group with the site managers and technical personnel of the ski center. In this focus
group, researchers asked structured questions about comparative positions of different ski-resorts in BH in terms of
differential advantages and disadvantages of these resorts. Finally, researchers conducted personal interviews with
the officials of one travel agency in Sarajevo.

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Findings received from personal interviews and the focus group study were analyzed with competitive
positions proforma technique. This technique allows researchers to record competitive positions and strengths on a
competitive positions proforma where relative market shares, key customer values, weaknesses and differential
advantages of the competitors are recorded (Dibb and Simkin, 2008). Key customer values and differential
advantages are two main attributes that are used in the analysis of competing brands (Dibb and Simkin, 2008). Dibb
and Simkin state that ―A differential advantage is something a company or its marketing mix has which is desired by
the target market, and is not currently readily matched by rival companies or products‖ (p. 52).

Research Findings
Table 2 shows competitive positions and differential advantage proforma for ski-resorts in BH. As shown in
the Table, Jahorina is considered the market leader in skiing in BH, followed by Bjelasnica and Igman, Vlasic,
Blidinje and Kupres. Winter tourism at Jahorina resort occupies the position of market leader, due to its highest lift
skiing capacity and best quality in accommodation, health service center, and many other infrastructure and facilities
that are not affected by the past war. The only disadvantage perceived to be challenging this resort is the limitation in
the available space to meet the needs for any future potential expansion. Igman and Bjelasnica resort is occupying
the challenger position with huge space that might be needed for any possible expansion in the future. This resort has
the potential to occupy the position of market leader in the future as it has a great ski jumping venue ever since 1984
Olympics, a thick forest that allowing 200 skiing days, the steepest slopes in the region, the longest cross country
tracks, and one of the highest peaks in the region. The very poor infrastructure and administrative difficulties of the
resort being under the authority of the Sarajevo Canton and three municipalities (Hadzici, Trnovo and Ilidza) are the
main disadvantages and challenges that facing this resort to become a market leader. While Vlasic resort is recently
occupying the third position in the market, as a market follower, it has a huge capacity and lots of features that could
bring it to market challenger. This resort is the hottest venue for celebration of New year and is popular since 1991
international ski jumping competition. The resort preserves the very old tradition of sheep breeding (Vlasic or
Travnik cheese) and it houses hotels that maintain European standards. The resort is very close to the major markets
of Croatia and Slovenia. The main disadvantage of this resort is its distance to the regional international airports,
particularly from the Capital ―Sarajevo‖ (100 km.). Vlasic doesn‘t have the unique image that was created for both
Jahorina and Bjelasnica &amp; Igman resorts due to hosting the Olympic Games, which prevent it to compete on the
position of market leader in the future unless similar opportunities offered to it too. Research results show that
Blidinje resort occupies the position of the market fast mover because it has certain features that could improve its
position in the future. The resort has a natural lake that helps a year-round tourism, rich variety of plant and animal
life from Mediterranean climate and has one of the highest peaks in BH (2.227 M). Finally, Kupres resort occupies
the position of market nicher with its shortest skiing days, as it has 300 days sun shine that makes it the all yearround tourism resort more than a winter tourism resort. It is attracting people from Croatia than anywhere else in the
region.

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Competitive Positions

Differential Advantages

Market leader (Jahorina)
Market share

4.000 beds &amp; the highest ski lift capacity up to 10.000 per/h.
Entertainment, wellness, convenient location, leisure

Key Customer Values (KCV)
Weaknesses
Differential Advantage (DA)
Market challenger (Bjelasnica
and Igman)
Market share

Limitation in the available resort space to meet the needs for any future
potential expansion
Several hotels which are ideal for conferences and meetings, the highest lifts,
skiing capacity up to 10.000 per/h, infrastructure is in good condition since
not affected by the war, one of the most popular winter resorts in the region.
2.250 beds &amp; 5.000 per/h ski lift capacity
Challenging skiing experience, convenient location, entertainment, wellness,
variety of skiing experience.

Key Customer Values (KCV)

Weaknesses

Administrative problems due to multiple authorities responsible for the
resort, poor infrastructure due to war, lack of multimedia business facilities
and health centers.

Differential Advantage (DA)

A great ski jumping venue ever since 1984 Olympic, thick forest that allows
the longest skiing season in the region (200 days), the steepest slopes in the
region, horse-drawn carriage rides through the snow.

Market Follower (Vlasic)
Market share

6.000 beds &amp; 5.400 per/h ski lift capacity
Entertainment, wellness, leisure

Key Customer Values (KCV)
Distance to Sarajevo and international airport (100 km), limited indoor and
outdoor activities.

Weaknesses

Differential Advantage (DA)
Market fast mover (Blidinje)
Market share

European standard hotels, close distance to other markets - Croatia and
Slovenia, the hottest venue for celebration of new year, preservation of the
very old tradition of sheep breeding (Vlasic or Travnik cheese).
2.000 beds &amp; 2.500 per/h ski lift capacity
Entertainment, wellness, leisure

Key Customer Values (KCV)
Distance to Sarajevo and international airport (80 km), limited indoor and
outdoor activities, the shortest alpine ski-slopes (4.500 m) compared to other
resorts in the region.

Weaknesses

Differential Advantage (DA)

Nature lake that helps a year-round tourism, one of the highest peaks in the
country (2.227 m), rich variety of Mediterranean plant and animal species.

Market Nicher (Kupres)
Market share

700 beds &amp; 1.000 per/h ski lift capacity
Entertainment, wellness, leisure.

Key Customer Value (KCV)
Weaknesses

Distance to Sarajevo and international airport (140 km), limited indoor and
outdoor activities, limited accommodation and ski-lifts capacity.

Differential Advantage (DA)

300 days sun shine that makes it the all year-round tourism resort, close
distance to other markets – Croatia.

Table 2: Competitive positions and differential advantage proforma for ski-resorts in BH.

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�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

Conclusion
BH Mountains, particularly the ski resorts of Bjelasnica &amp; Igman and Jahorina which hosted Winter
Olympic Games in 1984, have long known for their winter tourism opportunities. BH has a great potential for winter
tourism due to a number of reasons including the natural beauty of its mountain range, proximity of major mountains
to city centers and major airports, proximity to western European markets. Each ski resort in BH possesses unique
characteristics that can be used to differentiate its offerings in marketing. Research results indicate that Jahorina can
be promoted as a family vacation winter destination with its high accommodation potential and suitable skiing
infrastructure for youngsters non-professionals. The main positioning theme for this resort can be entertainment and
fun for families. On the other hand, Bjelasnica and Igman can be positioned as the resort for skiing professionals and
learners considering its technical infrastructure that was used in winter Olympics. Also, close proximity of this resort
makes the reach easy for ski-enthusiasts living in Sarajevo and nearby destinations. Vlasic resort has similar benefits
with Jahorina as it has great accommodation potential and entertainment opportunities. Vlasic can also be presented
as a family vacation and entertainment destination but it can target different markets compared to Jahorina such as
Croatia, Slovenia and other European markets. Finally, Blidinje and Kupres can act as nich products in skiing and
go after focused target markets. These resorts may consider developing a vacation theme that combines skiing and
mountain sports which may attract specific target markets from various age groups. The common disadvantage
between the five winter resorts is that only a fraction of their huge potential and opportunities for winter sports is
being used due to insufficient infrastructure and facilities at the mountains including lack of vertical transportation,
un-groomed ski slopes and too few overnight accommodations. These mountains and resorts have great opportunities
for further development that require strong and experienced strategic partners that are able to provide the investment
capital and introduce new managerial skills and marketing plans. If managed properly, winter tourism can impact
BH‘s gross national income to a great extend by enjoying the benefits of invisible exports such as tourism receipts
and revenues. In the due course, winter tourism can provide employment, generate income, liven up and preserve
hundreds of beautiful villages with old traditional life-styles in the heart of Europe that are at the risk of extinction.
To develop winter tourism in BH further in the future, a comprehensive strategy should be developed covering all
necessary aspects with participation from all the stake holders. The implementation should be thorough and without
exceptions. For more effective marketing and management strategies, collaboration and cooperation of all parties at
stake is necessary. This is especially true for Bjelasnica and Igman resort which has suffered most from recent
Bosnian war. Future strategies should give priority to the restoration of basic infrastructure and superstructure
needed for tourism. Providing high quality services for European tourists should also be a priority to attract tourists
from nearby European markets. Tourism is a beautiful mosaic and requires full cooperation and contribution from all
to be successful.

References
Bhtourism (2010). Retrieved on 15 May 2010 from &lt;www.bhtourism.ba/eng/yournextadventure.wbsp&gt;.
Dibb, S, and Simkin, L (2009). Marketing Essentials. London, UK: Cengage.
Enjoybosnia (2010). Retrieved on 15 May 2010 from &lt;www.enjoybosnia.com/page-al-Planine.html&gt;.
FIPA (2010). Winter Tourism Investment Opportunities in Bosnia and Herzegovina. Retrieved on 10 March 2010 from
&lt;http://www.br-agency.org/UserFiles/File/SKI_CENTERS.pdf&gt;.
Kotler, P. and Keller, K. L. (2008). Marketing Management. Int. Ed. Upper Saddle River, New Jersey, USA: Pearson.
ZOI84 (2010). Retrieved on 15 May 2010 from &lt;http://www.zoi84.ba/index.php?lang=en&amp;sel=1&gt;.

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SMAJIC, Edin
MUJKIC, Adisa
BECIC, Armin
SABOTIC, Armin
YURT, Çetin
DUMAN, Teoman</text>
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