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                <text>A Group of Travel Agents Relationship Marketing Practices</text>
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                <text>Gul Nihan Guven , YESILDAG</text>
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                <text>Enterprises that are in the goods and services industry have yielded to relationship marketing in order to gain new but loyal customers in an environment which is getting more and more rivalry, resemblance is more widespread, and in which the demands and the expectancy of the customers change very rapidly. It is understood that the loyal customers can be obtained through relationship marketing.     The purpose of this study, especially in recent years, the importance of the concept of relationship marketing is to describe the scope and applications. In this context literature and the data obtained from study are presented in sections. In this context, group travel agency located in Istanbul, one of 100 managers were interviewed and subjected to analysis of the data obtained results have been achieved.    Keywords: Relationship Marketing, Strategic Customer Management, Travel Agency.  </text>
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                    <text>Assessing democracy in post-parliamentary elections 2013 in Albania
Alba Gerdeci
Epoka University
Albania
agerdeci@epoka.edu.al
MirelaAlhasani
Epoka University
Albania
malhasani@epoka.edu.al

Abstract: Recently, there has been a growing interest in the reforms being taken by the
Socialist Government in the Republic of Albania, in terms of deepening and promoting a
‘good sustainable democracy’ in the country after two decades of rocky, challenging
democratic transition. This majority came in power after the overwhelming victory in the
parliamentary elections held in June 2013 being credited in compliance with the European
standards in terms of reliability, fairness and political honesty.
This paper will evaluate the effectiveness of this ‘successful political rotation’ towards
establishment of a governmental accountability tradition with regard to equal, respectful and
fair job chances to every official of the public administration sector, which has been the most
sensitive corrupt and over-trodden segment as highlighted by the Socialist electoral rhetoric.
The research analysis will demonstrate that despite the elections triumph results, the Socialist
Government is pursuing and even deepening the democratic deficit in respect of rule of law,
and in particular in compliance with the civil status of public administration officials that
have to be hired based on professional meritocracy instead of political affiliation be it right
or left wing.
In order to achieve this analysis, we refer to social constructivism theoretical framework to
explore, identify and analyze the specific features of Albanian society, its cultural identity,
and its economic context; in addition, we refer to democratization literature on challenges of
fragile democracies. Finally, having drawn an objective picture of the current link between
the newly elected decision-makers and the social-economic circumstantial factors, we
highlight the democratic deficit and provide policy recommendations towards establishment
of non-politically biased public administration a very significant component for the
integration process of the country.
Keywords: Democracy consolidation, rule of law, public administration

22

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                <text>Assessing democracy in post-parliamentary elections 2013 in Albania</text>
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                <text>GERDECI, Alba
ALHASANI, Mirela</text>
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                <text>Recently, there has been a growing interest in the reforms being taken by the Socialist Government in the Republic of Albania, in terms of deepening and promoting a ‘good sustainable democracy’ in the country after two decades of rocky, challenging democratic transition. This majority came in power after the overwhelming victory in the parliamentary elections held in June 2013 being credited in compliance with the European standards in terms of reliability, fairness and political honesty.    This paper will evaluate the effectiveness of this ‘successful political rotation’ towards establishment of a governmental accountability tradition with regard to equal, respectful and fair job chances to every official of the public administration sector, which has been the most sensitive corrupt and over-trodden segment as highlighted by the Socialist electoral rhetoric. The research analysis will demonstrate that despite the elections triumph results, the Socialist Government is pursuing and even deepening the democratic deficit in respect of rule of law, and in particular in compliance with the civil status of public administration officials that have to be hired based on professional meritocracy instead of political affiliation be it right or left wing.     In order to achieve this analysis, we refer to social constructivism theoretical framework to explore, identify and analyze the specific features of Albanian society, its cultural identity, and its economic context; in addition, we refer to democratization literature on challenges of fragile democracies. Finally, having drawn an objective picture of the current link between the newly elected decision-makers and the social-economic circumstantial factors, we highlight the democratic deficit and provide policy recommendations towards establishment of non-politically biased public administration a very significant component for the integration process of the country.    Keywords: Democracy consolidation, rule of law, public administration</text>
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                    <text>Analysis of Internally Generated Revenue and its Implications on Fiscal
Viability of State Governments in Nigeria
Asimiyu G. Abiola
National Institute for Legislative Studies
Nigeria
UyiKizitoEhigiamusoe
National Institute for Legislative Studies
Nigeria
ehiuyikizexcel@yahoo.com

Abstract: State governments in Nigeria are financed by funds from statutory allocations from
the federal government and Internally Generated Revenue (IGR) from each state. But most
state governments depend on the federal government due to the poor level of internally
generated revenue in their states. Therefore, the paper examines the growth rate of state
governments’ internally generated revenue in Nigeria between 1999 and 2011. The main
objective of this paper is to examine the relationship between internally generated revenue
and state governments’ expenditures. It also seeks to compare the growth rate of internally
generated revenue in urban and rural states. The paper adopts analytical and descriptive
approaches to examine the relationship between internally generated revenue and
government expenditures. The results of the paper revealed a direct relationship between the
growth rates of internally generated revenue and capital expenditures. On the overall, the
growth rate of state governments IGR was 20.1 per cent, compared to 30.0 per cent and 34.2
per cent for recurrent and total expenditures, respectively. Although, the growth rate of IGR
is higher in rural states than in urban states but the growth rates in expenditures are higher
than the growth rate of IGR. It was further discovered that the internally generated revenue of
urban states financed a greater proportion of their recurrent and total expenditures than the
IGR of rural states. The paper therefore recommended that more revenue should be given to
rural states to finance capital projects to enable them grow their internally generated
revenue, so as to promote economic development.
Keywords: Internally Generated Revenue (IGR), Expenditures, Urban states, rural states,
Federation Account.

58

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                <text>Analysis of Internally Generated Revenue and its Implications on Fiscal Viability of State Governments in Nigeria</text>
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                <text>G. ABIOLA, Asimiyu
KIZITO EHIGIAMUSOE, Uyi</text>
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                <text>State governments in Nigeria are financed by funds from statutory allocations from the federal government and Internally Generated Revenue (IGR) from each state. But most state governments depend on the federal government due to the poor level of internally generated revenue in their states. Therefore, the paper examines the growth rate of state governments’ internally generated revenue in Nigeria between 1999 and 2011. The main objective of this paper is to examine the relationship between internally generated revenue and state governments’ expenditures. It also seeks to compare the growth rate of internally generated revenue in urban and rural states. The paper adopts analytical and descriptive approaches to examine the relationship between internally generated revenue and government expenditures. The results of the paper revealed a direct relationship between the growth rates of internally generated revenue and capital expenditures. On the overall, the growth rate of state governments IGR was 20.1 per cent, compared to 30.0 per cent and 34.2 per cent for recurrent and total expenditures, respectively. Although, the growth rate of IGR is higher in rural states than in urban states but the growth rates in expenditures are higher than the growth rate of IGR. It was further discovered that the internally generated revenue of urban states financed a greater proportion of their recurrent and total expenditures than the IGR of rural states. The paper therefore recommended that more revenue should be given to rural states to finance capital projects to enable them grow their internally generated revenue, so as to promote economic development.    Keywords: Internally Generated Revenue (IGR), Expenditures, Urban states, rural states, Federation Account.</text>
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                    <text>The Effects of Personality and Character in Shaping Political Behavior of
University Students in Albania
Jon Ferunaj
Epoka University
Albania
jferunaj10@epoka.edu.al
SalihOzcan
Epoka University
Albania
sozcan@epoka.edu.al

Abstract:Political perceptions and participation are central factors in understanding political
behavior. These perceptions and the partaking in a country’s political events such as voting
or acts of civil disobedience are considerably influenced by one’s personality and character.
In this paper the author tries to approach voting, protests, and political affiliation and
candidate preferences by putting an emphasis or accentuating the role of one’s personality in
shaping convictions and beliefs on the above-mentioned facets of political life. The measuring
tool through which data were accumulated regarding the matter at hand is a questionnaire
filled by Albanian university students. Approximately 500 respondents answered closed ended
questions and stated their level of agreeableness with a multifariousness of statements. The
questionnaire data is evaluated using SPSS program. The questionnaire’s results showed that
in Albania political affiliation is mostly determined by personal interest, demonstrations are
usually propelled by the wrong causes, disenchantment with political figures is more than
present and candidate preferences are affected more by his/her personality than by any other
aspect, thus making it easier for charismatic leaders rather than competent ones to take
office. As a result it can be said that Albania’s young generation views the pragmatic striving
to achieve goals, comprising personal interests, through politics as plausible. In addition it
suffers from disillusionment and alienation with the political life, caused by abusive
politicians before unresponsive crowds.
Keywords:Personality, Political behavior, Voting, Albania, University students,

36

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                <text>The Effects of Personality and Character in Shaping Political Behavior of University Students in Albania</text>
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                <text>FERUNAJ, Jon
OZCAN, Salih</text>
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                <text>Political perceptions and participation are central factors in understanding political behavior. These perceptions and the partaking in a country’s political events such as voting or acts of civil disobedience are considerably influenced by one’s personality and character. In this paper the author tries to approach voting, protests, and political affiliation and candidate preferences by putting an emphasis or accentuating the role of one’s personality in shaping convictions and beliefs on the above-mentioned facets of political life. The measuring tool through which data were accumulated regarding the matter at hand is a questionnaire filled by Albanian university students. Approximately 500 respondents answered closed ended questions and stated their level of agreeableness with a multifariousness of statements. The questionnaire data is evaluated using SPSS program. The questionnaire’s results showed that in Albania political affiliation is mostly determined by personal interest, demonstrations are usually propelled by the wrong causes, disenchantment with political figures is more than present and candidate preferences are affected more by his/her personality than by any other aspect, thus making it easier for charismatic leaders rather than competent ones to take office. As a result it can be said that Albania’s young generation views the pragmatic striving to achieve goals, comprising personal interests, through politics as plausible. In addition it suffers from disillusionment and alienation with the political life, caused by abusive politicians before unresponsive crowds.  Keywords:Personality, Political behavior, Voting, Albania, University students,</text>
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                    <text>23 Years after the fall of Communism the Challenges of Albania in the
Political System
MarselaFejzaj
Epoka University
Tirana / Albania
mfejzaj@epoka.edu.al
JonidaDhroso
Municipality of Vlora
Vlore / Albania
jonida.dhroso1@hotmail.com

Abstract: Albania was the last country 23 years ago that broke down the communist regime
paving the way for the establishment of pluralism and the creation of Democratic Party, the
first political force in the country. In these years Albania has undergone profound changes
and has achieved a big leap. It should be noted that it might have progressed more quickly if
transition will not be related with trauma that delayed it in time. Transition in theory is called
historical process during which the communist states carry out radical transformation of the
political regime into pluralist democracy and market economy. Albania during these years
had faced many defeats that hindered its political and social development.
This paper examines the challenges of Albania in efforts to be a developed country, the
problems that Albania has experienced with the fall of communist system and the multiple
transitions toward democracy. How have numerous political parties influenced Albanian
political system? What is the impact of new electoral system in Albania and which steps have
led Albania towards democratization? What are the challenges that Albania have experienced
in these years? What are the success and failures of Albanian politics?
Methodology that it is used is single case study through qualitative method. Literature is
based in different books, newspapers and various articles related with this topic. The first
part analyzes the political system in communism regime and after the fall of communism the
situation of Albania. The second part discusses the challenges of Albania in political system
and democratization. Additionally, the paper argues about the attempts of government
towards democratization of the country and the current situation.
Keywords: communism, transition, democracy, Albania, challenges, developed country,
current situation, challenges, political system

8

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                <text>23 Years after the fall of Communism the Challenges of Albania in the Political System</text>
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DHROSO, Jonida</text>
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                <text>Albania was the last country 23 years ago that broke down the communist regime paving the way for the establishment of pluralism and the creation of Democratic Party, the first political force in the country. In these years Albania has undergone profound changes and has achieved a big leap. It should be noted that it might have progressed more quickly if transition will not be related with trauma that delayed it in time. Transition in theory is called historical process during which the communist states carry out radical transformation of the political regime into pluralist democracy and market economy. Albania during these years had faced many defeats that hindered its political and social development.   This paper examines the challenges of Albania in efforts to be a developed country, the problems that Albania has experienced with the fall of communist system and the multiple transitions toward democracy. How have numerous political parties influenced Albanian political system? What is the impact of new electoral system in Albania and which steps have led Albania towards democratization? What are the challenges that Albania have experienced in these years? What are the success and failures of Albanian politics?    Methodology that it is used is single case study through qualitative method. Literature is based in different books, newspapers and various articles related with this topic. The first part analyzes the political system in communism regime and after the fall of communism the situation of Albania. The second part discusses the challenges of Albania in political system and democratization. Additionally, the paper argues about the attempts of government towards democratization of the country and the current situation.    Keywords: communism, transition, democracy, Albania, challenges, developed country, current situation, challenges, political system</text>
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                    <text>Challenges of Economic Reforms in Ukrainian Society with Reference to
Russia
ErindElmazaj
Epoka University
Albania
eelmazaj@epoka.edu.al
SalihOzcan
Epoka University
Albania
sozcan@epoka.edu.al
Abstract: This paper explores the economic reforms undertaken by Ukraine and their impact
on the Ukrainian civil society. How Ukraine managed its economy after the epochal change
of the USSR disintegration, the repercussions it had on society and what influence have EU
on one side and Russia on the other, in a big country always contended between West and
East should be very interesting questions to point out by taking as reference Russia.
Quantitative research will be applied in this work. Data will be collected through the related
books, papers, periodicals and different articles as well as statistical data from the official
documents. Furthermore, recent events and current political situation will also be evaluated
using the most recent sources of the newspapers and internet. The first part of the paper is
devoted to a description of the reforms towards the economic capitalist system of Ukraine, its
legacies from the centrally planned economy of USSR and the reforms in agriculture as a
vital sector of Ukraine’s economy. The second part portrays how society was reshaped with
the advent of capitalism, the increased economic inequalities, unemployment and the brain
drain phenomenon. The third part concerns Ukraine’s place in the global economy and its
role and engagement in the International Organizations. Finally, this paper endeavors to
evaluate the very delicate situation of Ukraine and its dilemma’s between strong supporters of
European Integration in the occidental part and those of further economic and political
integration into the East Bloc led by Russia in the oriental part.
Keywords: Ukraine, Economic Reforms, Society, Russia, EU Integration

35

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                <text>ELMAZAJ, Erind
OZCAN, Salih</text>
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                <text>This paper explores the economic reforms undertaken by Ukraine and their impact on the Ukrainian civil society. How Ukraine managed its economy after the epochal change of the USSR disintegration, the repercussions it had on society and what influence have EU on one side and Russia on the other, in a big country always contended between West and East should be very interesting questions to point out by taking as reference Russia. Quantitative research will be applied in this work. Data will be collected through the related books, papers, periodicals and different articles as well as statistical data from the official documents. Furthermore, recent events and current political situation will also be evaluated using the most recent sources of the newspapers and internet. The first part of the paper is devoted to a description of the reforms towards the economic capitalist system of Ukraine, its legacies from the centrally planned economy of USSR and the reforms in agriculture as a vital sector of Ukraine’s economy. The second part portrays how society was reshaped with the advent of capitalism, the increased economic inequalities, unemployment and the brain drain phenomenon. The third part concerns Ukraine’s place in the global economy and its role and engagement in the International Organizations. Finally, this paper endeavors to evaluate the very delicate situation of Ukraine and its dilemma’s between strong supporters of European Integration in the occidental part and those of further economic and political integration into the East Bloc led by Russia in the oriental part.  Keywords: Ukraine, Economic Reforms, Society, Russia, EU Integration</text>
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                    <text>Building the University Brand in Bosnia and Herzegovina
DamirTopalović
International Burch University
Bosnia And Herzegovina
damirto@hotmail.com
Abstract: This paper revolves around the current brand identity of 5 existing higher
education institutions in Sarajevo Canton, Bosnia and Herzegovina, and the fact that
insufficient attention is paid to the issue. It reviews the existing actions of these academic
institutions on branding and positioning in the society/market. The accent is on the actual
need for branding, due to the high competition that has grown in the past 6 years, and the fact
that education in Bosnia and Herzegovina has become more commercial than ever.
Data gathered through questionnaires, structured interviews with pupils and students, and
direct contact to these 5 higher education institutions was analyzed. Research results explain
how the public image of institution contributes to the students’ selection of the university.
With comparison to branding standards and initiatives of successful universities in the World,
paper proposes practical actions for building the brand identity of university in Bosnia and
Herzegovina.
Keywords:Branding, Corporate Image, University, Higher Education, Institutional Branding,
Sarajevo, Positioning.

198

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                <text>This paper revolves around the current brand identity of 5 existing higher education institutions in Sarajevo Canton, Bosnia and Herzegovina, and the fact that insufficient attention is paid to the issue. It reviews the existing actions of these academic institutions on branding and positioning in the society/market. The accent is on the actual need for branding, due to the high competition that has grown in the past 6 years, and the fact that education in Bosnia and Herzegovina has become more commercial than ever.     Data gathered through questionnaires, structured interviews with pupils and students, and direct contact to these 5 higher education institutions was analyzed. Research results explain how the public image of institution contributes to the students’ selection of the university.  With comparison to branding standards and initiatives of successful universities in the World, paper proposes practical actions for building the brand identity of university in Bosnia and Herzegovina.    Keywords:Branding, Corporate Image, University, Higher Education, Institutional Branding, Sarajevo, Positioning.  </text>
              </elementText>
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                    <text>Capitalism system, actuality and problematic
EjonaDuçi
Albanian University
Albania
jonaduci@yahoo.com

Abstract: Since 1989, the year of the fall of the Berlin wall, ended the division of the world
into two camps and at the same time marked the end of the communist system and the onset of
capitalism. The word “capitalism” is often heard in modern time and serves to describe the
current system in which we live .The aim of this paper is to examine the Capitalism System, its
actuality and problematic. Secondary data were used from different sources and the data
were analyzed to get conclusions and recommendations related to the topic.
The study found out that in this system there are three main elements; profit, competition and
rationality. The most important quality of capitalism is the idea of a free profit, snotty and
without conditions. But on the other hand, this paper argued that: We cannot have capitalism
without capitalists". This system therefore, has the idea of living in permanent benefit and
provides over profit by a moving mechanism from new material production, new ways of
transportation and new types of industrial organization, all of these are created by capitalist
enterprises.

Also it was discovered that there are four types of capitalism system for different countries in
the world and after all there is a new economic model to improve Albanian economy, because
the basis of this system is not man, but economic and political development and such material
things that these provide. Orientation is toward mass production and the focus is to increase
productivity.

The study concluded that the present form of capitalism system in Albania had a lot of
advantages but also many disadvantages and problematic that is of interest to be resolved.
Some useful recommendations were made on how to improve this system in Albania.
Keywords: capitalism, advantages, disadvantages, profit, competition and market.

89

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                <text>DUÇI, Ejona</text>
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                <text>Since 1989, the year of the fall of the Berlin wall, ended the division of the world into two camps and at the same time marked the end of the communist system and the onset of capitalism. The word “capitalism” is often heard in modern time and serves to describe the current system in which we live .The aim of this paper is to examine the Capitalism System, its actuality and problematic. Secondary data were used from different sources and the data were analyzed to get conclusions and recommendations related to the topic.  The study found out that in this system there are three main elements; profit, competition and rationality. The most important quality of capitalism is the idea of a free profit, snotty and without conditions. But on the other hand, this paper argued that: We cannot have capitalism without capitalists". This system therefore, has the idea of living in permanent benefit and provides over profit by a moving mechanism from new material production, new ways of transportation and new types of industrial organization, all of these are created by capitalist enterprises.    Also it was discovered that there are four types of capitalism system for different countries in the world and after all there is a new economic model to improve Albanian economy, because the basis of this system is not man, but economic and political development and such material things that these provide. Orientation is toward mass production and the focus is to increase productivity.    The study concluded that the present form of capitalism system in Albania had a lot of advantages but also many disadvantages and problematic that is of interest to be resolved.  Some useful recommendations were made on how to improve this system in Albania.  Keywords: capitalism, advantages, disadvantages, profit, competition and market.</text>
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                    <text>Importance of the European Union Regional Development Fund: The Case
of Turkey
OnurDurukal
Adnan Menderes University
Turkey
onurdurukal@adu.edu.tr
RecepTekeli
Adnan Menderes University
Turkey
rtekeli@adu.edu.tr
Abstract: Development is one of the major concepts that determine the countries’ place
among other nations in the world and the welfare of the citizens of country. The concept of
development in the globalization process can be discussed in transnational, national and
regional dimensions. While nation-states are improving their own development strategies,
transnational structures try to employ different methods on a global scale in order to promote
development. In this context, answering these questions such as what the main factors is to
determine the development index and what degree these factors influence on the development
are very important.
In this paper we will review the literature to find out (1) which factors are effective to ensure
the development, (2) what type of work these actors carried out in order to ensure the
development, (3) what are the common elements in the documents that national and
transnational organizations revealed, and (4) in the process of European Union membership,
what proportion of the grant programs has impact on Turkey's regional development. In our
study we will examine these issues by comparing the grant programs with the development
criteria.
We will analyze project proposals that Turkish Regional Development Agencies, Turkish
Ministry for European Union andTurkish Ministry of Development called for during the
period of 2007-2013 IPA (Instrument for Pre-accession Assistance). We will compare the
fund release with millennium development criteria and IPA components over the period
undertaken and tabulate the results.
Keywords: Development, Regional Development, Grant, European Union, Turkey.

9

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                <text>Importance of the European Union Regional Development Fund: The Case of Turkey</text>
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                <text>DURUKAL, Onur
TEKELI, Recep</text>
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                <text>Development is one of the major concepts that determine the countries’ place among other nations in the world and the welfare of the citizens of country. The concept of development in the globalization process can be discussed in transnational, national and regional dimensions. While nation-states are improving their own development strategies, transnational structures try to employ different methods on a global scale in order to promote development.  In this context, answering these questions such as what the main factors is to determine the development index and what degree these factors influence on the development are very important.   In this paper we will review the literature to find out (1) which factors are effective to ensure the development, (2) what type of work these actors carried out in order to ensure the development, (3) what are the common elements in the documents that national and transnational organizations revealed, and (4) in the process of European Union membership, what proportion of the grant programs has impact on Turkey's regional development. In our study we will examine these issues by comparing the grant programs with the development criteria.  We will analyze project proposals that Turkish Regional Development Agencies, Turkish Ministry for European Union andTurkish Ministry of Development called for during the period of 2007-2013 IPA (Instrument for Pre-accession Assistance). We will compare the fund release with millennium development criteria and IPA components over the period undertaken and tabulate the results.  Keywords: Development, Regional Development, Grant, European Union, Turkey.  </text>
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            <name>Publisher</name>
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                <text>International Burch University</text>
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                <text>2014-04-24</text>
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                <text>ISSN 2303-4564     </text>
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        <name>H Social Sciences (General)</name>
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                    <text>Informal Economy in Albania
RexhepDokja
Epoka University
Albania
rdokja@epoka.edu.al
Abstract:There have been made many studies about informal economy, and different reasons
and causes have been related with it. Many activities are considered as shadow or informal,
but for some of them have been excluded by some researcher. A clear definition of informal
economy is not found. This paper studies what is informal economy, what is included and
excluded from it, reasons and causes that make it happen, its effects in the economy in
general and to the society. Then the informal economy in Albania is studied. What have been
the factors of a so developed informal economy in Albania, what are its effects to the
Albanian economy and society, estimates of shadow economy are given in relation to the
GDP for Albania and some other Balkan countries. Recommendations of what must be done
in Albania to decrease the informal economy are given.
Keywords:Informal economy, Albania, corruption, taxes.

103

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                <text>DOKJA, Rexhep</text>
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            <name>Abstract</name>
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              <elementText elementTextId="5408">
                <text>There have been made many studies about informal economy, and different reasons and causes have been related with it. Many activities are considered as shadow or informal, but for some of them have been excluded by some researcher. A clear definition of informal economy is not found. This paper studies what is informal economy, what is included and excluded from it, reasons and causes that make it happen, its effects in the economy in general and to the society. Then the informal economy in Albania is studied. What have been the factors of a so developed informal economy in Albania, what are its effects to the Albanian economy and society, estimates of shadow economy are given in relation to the GDP for Albania and some other Balkan countries. Recommendations of what must be done in Albania to decrease the informal economy are given.    Keywords:Informal economy, Albania, corruption, taxes.</text>
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            <name>Publisher</name>
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                <text>International Burch University</text>
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PeerReviewed</text>
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        <name>H Social Sciences (General)</name>
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