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                    <text>Journal of Economic and Social Studies

The Impact of the Global Financial Crisis on the Banking Sector
of Western Balkans: Cross-country Comparison Analysis
Mehmed Ganić
Faculty of Economic and Business Administration
International University of Sarajevo
Sarajevo, Bosnia and Herzegovina
mganic@iues.edu.ba

Abstract: The aim of this paper is to examine the extent and

impact of the global financial crises on position of the
banking sector of Western Balkans covering both pre-crisis
and crisis period as well as to provide an explanation for
these trends.This paper deals with cross-country comparison
analysis of banking in Western Balkans before and during
crises. Altough, depth of the crisis in the banking sector of
Western Balkans is not yet fully evident, selected indicators
in this paper point to its direction. The research alone has
determined the paper’s structure which consist an analysis of
the impact of the global financial crisis on recent occurrences
in the banking of the region.

KEYWORDS:

financial crisis, profitability, credit
growth, asset quality, liquidity

ARTICLE HISTORY

Submitted: 20 March 2012
Resubmitted: 21 May 2012
Resubmitted: 05 December 2012
Accepted: 24 December 2012

Impact of global financial crises has been transmitted on the
position banking sector selected countries through several
sources, especially through: impact profitability, credit
growth has dropped significantly and asset quality has
deteriorated markedly.
Altough the economies of Western Balkan countries in crisis
period performed differently the results of the comparison
show that theglobal financial crisis has a substantial impact
on the banking sector of the region.

JEL code: G 21

177

�Mehmed GANIĆ

Introduction
In the last 15 years, banking of Western Balkans has come a long way from
stumbling, radical reforms to healing. Among other things, a high degree of vitality
and ability was demonstrated to strengthen the deposit potential of banks and restore
lost public confidence. Overall, the continued growth rates in the Western Balkans
over last ten years were converged mostly due to similar policies of economic
stabilisation and a period of relative political stability.No matter what are the ways of
institutional and administrative changes for each country, they are visible almost
identical areas in which they made the necessary structural reforms, as in the case of
banking markets. This position of the banking sector in Western Balkansis the result
of the process of structural reforms implemented in most banks of these countries in
1990s signaling the begining of transformation from socialist ownership to private
ownership and market economy. Significant progress has been made in the area of
the privatisation of banking sector which is almost completed in most of the selected
countries in during 1990s.With its comprehensiveness reforms have changed the
whole structure of the banks in terms of the ownership, organizational and business.
They emphasized creation of favorable conditions for entry of private capital and
eliminating barriers to entry foreign (western) banks. In addition, the low credibility
of the Western Balkans, the absence of additional credit ratings was greater
complexity for the situation by forcing banks to borrow abroad at much less
favorable conditions.
The adoption of new laws created a framework dealing with the instruments and
institutions of the banking market. Changes that were later made to existing laws by
their character were editing market-oriented concept of development and
functioning of the banking market in order to strengthen the financial system of
Western Balkans with the appropriate parties and different offerings of banking
products and services.
More or less in all transition countries facing the reality of market economy and risks
were something new and they all had to adapt to it quickly. Price paid for getting
used to the new reality was not small, given the loss of public confidence.
The issue of major reforms in the field of banking imposed an imperative. The
implementation of these measures led to significant changes and improvements in
almost all transition economies.

178

Journal of Economic and Social Studies

�The Impact of the Global Financial Crisis on the Banking Sector of Western Balkans:
Cross-country Comparison Analysis

The reforms introduced have not only put the countries of the Western Balkanson
the path to growth but also made its economy strong to sustain positive trends in
coming years. After the credit boom years between 2003 and 2007, which were
characterised by strong credit growth the economy of Western Balkans saw a
downward trend in economic growth in the period between 2008-2010 on the back
of the unfolding global financial turmoil.A recent survey, conducted by Jiménez and
Saurina (2006) was pointed out that there is positive, although quite lagged,
relationship between rapid credit growth and future nonperforming loans of banks.
In according their finding during lending booms riskier borrowers obtain funds, and
collateral requirements are significantly decreased. The same turned out to be time
for the Western Balkans.
The spill overs from the global crisis fully hit the economies of Western Balkan and
led in 2009 to the deepest recession since early transition.The countries of the
Western Balkans have faced significant challenges since the latest financial crises
began in 2008. However, 2009 has proved to be a difficult year for all economies of
the Western Balkan countries. The credit expansion of Western banks caused
instability in many transition economies where these banks had operations.
Especially if we know that many transition economies are dependent on remittances
or on revenues from natural resources, all of which sharply decreased with the
downturn. The paper begins by giving an overview of the banking sector in
Western Balkans in pre - crisis by describing the development structure of the
banking sector. Then, the consequences of the global crisis will be explained and its
implications will be highlighted.
Objective and Methodology
The main objective of the study is to analyze the certain banking variables in order
to have a bigger picture about effects of the latest financial crisis on stability and
efficiency of banking sector of Western Balkan.This study uses a cross-country
comparison methodology and examines the following aspects: Capital adequacy,
liquidity position and efficiency of the banking sector of the Western Balkan in pre
crisis and crisis period.
In our analysis we use annually data series which are sourced from the following IMF
databases: International Financial Statistics (IFS), and Global Financial Stability
Report (GFSR), The United States Agency for International Development (USAID)
Partners for Financial Stability Program (PFS), from the national central banks, their
179

�Mehmed GANIĆ

annual reports. The data covers the period between 2003 - 2010 and included 6
countries of Western Balkan: Albania, Bosnia and Herzegovina, Croatia, Macedonia
FYR, Montenegro and Serbia.
How the crisis started?
Improving the institutional framework of the banking sector in the Western Balkans
shows that it should be helpful for banks to reduce the credit risk there. The
momentum of banking reform began in the 1990s in all transition economies was
fully focused on strengthening the safety and soundness of the banking system,
improving efficiency and eliminating all distortions expressed in non profit activities
of banks in the area where they are concentrated and accumulated losses and
outstanding debts from other sectors of the economy. In addition, income growth
and growth in production is assumed to be largely stimulated by continued increase
in demand for loans. Further, positive results in the economy especially after 2003
reinforced the positive expectations about future incomes and profits, which led to a
further increase in demand for loans.
Equally important is that in the pre crisis period (2003-2007) the economies of the
Western Balkan had enjoyed solid economic growth mainly fuelled by large inflows
of bank credits, enabling increased domestic borrowing. In some cases, notably
Montenegro, average annual rates of credit growth exceeded 90percent. Over this
period, in Bosnia and Herzegovina, Macedonia, Serbia, and Albania, average annual
rates of credit growth were between 20percentand 30percent. On the other hand,
Croatia managed to keep the rate of credit growth within reasonable bounds,
averaging 15percentover the period.
The latest financial crisis was transmitted to the region of Western Balkans with a
delay, so that the first adverse effects are felt at the middle of 2008. Adverse effects of
the global financial crisis were hit first by banksand mostly economies of this region
began to face a crisis of confidence in the banking sector and a large reduction in
inflows from abroad.The consequences of the global crisis were expressed primarily
through the rationalization of credit, falling export demand and commodity prices,
cut in foreign credit lines and low remittances.

180

Journal of Economic and Social Studies

�The Impact of the Global Financial Crisis on the Banking Sector of Western Balkans:
Cross-country Comparison Analysis

Table 1. Selected Macroeconomic indicators
Bosnia and
Herzegovina

GDP
Growt
h Rate
CPI
(period
average
)
Unemp
loymen
t rate
(as %
of total
labor
force)
Externa
l Debt
(as %
of
GDP)
Fiscal
Balance
(as %
of
GDP)
Gross
Reserve
s (as %
of
GDP)

2
0
0
7
6.
1
4
1.
5

20
09

2
9

Albania

2
0
1
0
0.
0
1
2.
3
7

20
07

24
.1

4
2.
5

Croatia

2
0
0
9
3.
3

2
0
1
0
3.
5

2
0
0
7
5.
1

2
0
0
9
-6

2.
94

2.
2
2

3.
4

2.
9

2.
4

2
7.
2

13
.5

1
3.
1

1
2.
5

9.
6

46
.6

5
8.
3

14
.4

2
3.
4

2
5.
6

0.
3
4

5.
82

-5

3.
55

7.
4

2
8.
7

19

1
4.
2

19
.7

1
9.
1

-3

0.
4

5.
9

Macedonia
FYR
2
0
1
0
1.
2
1

2
0
0
7
6.
1

2
0
0
9
0.
9
0.
8

2
0
1
0
1.
8

9.
1

1
1.
8

3
4.
7

3
3

7
7.
7

9
9.
1

1
0
1

5
2.
5

4.
1

1.
3

-1

3.
6

2
0.
7

2
1.
5

2
2.
7

2
3.
2

Montenegro

Serbia

2
0
0
7
1
0.
7
4.
2

2
0
0
9
5.
7
3.
4

2
0
1
0
1.
0
4
0.
5

20
07

3
2

1
1.
9

1
1.
2

1
2.
2

5
8.
8

5
9.
4

7
5.
8

9
6.
9

0.
5
9

2.
6

2.
5

7.
8

2
6.
3

2
2.
2

2
2.
4

1
8.
8

2.
2
8

1.
8
6

2
0
0
9
3.
1
8.
1
1

20
10

18
.8

1
7.
4

18
.2
1

9
8.
9

64
.9

6
5.
5

80
.7

4.
4

2.
8

1.
92

4.
1

4.
76

1
4

1
3.
9

35
.3

3
5.
5

31
.4
8

6.
9
6.
5

1.
76
4.
65

Source:International Financial Statistics (IFS), and Global Financial Stability Report
(GFSR), The United States Agency for International Development (USAID) Partners for
Financial Stability Program (PFS)

181

�Mehmed GANIĆ

Regardless of the consequences of financial crisis it should be noted that theeconomy
of the region suffers from serious macroeconomic imbalances. This is the reason why
they are reflected primarily in higher budget deficit that generally increase domestic
demand for foreign goods causing foreign trade deficitto rise. In particularly, to
make matters worse, this crisis has significantly reduced the flow of cash flows to
finance these deficits. Another sharp contrast between pre -crisis and crisis period
relates to output dynamics and due to lower growth in GDP and export revenues. In
the period of crisis the average GDP growth rate of Western Balkan countries has
fallen while external debt to GDP in Albania is almost doubled. A detailed
breakdown is presented in table 1 to show the results for the change in output and
demand growth are presented in Table 1.
The economy’s development in selected countries was particularly successful in the
period between 2003-2007 when was dynamic growth in all basic sectors. The
summary statistics on selected macroeconomic indicators in selected economies
suggestus that consequences of the global crises demonstrated the growing
unemployment, raise the cost of financing external debt, as well as fall of gross
foreign exchange reserves (with the exception ofAlbania). Despite several years of
enviable economic performance with annual growth rates averaging 5.5 percent in
pre-crisis period difficulties began to emerge in 2009 culminating in recession. In
comparison to theperiod of pre crisis (2003-2007) lower growth ratesare mainly
recordedin crisis period, rising food prices and energy as well as decline in growth
rate of real GDP. The inflation remained low in single digits despite current
account imbalance and fiscal deficit increased(the exception was Serbia where
inflation in 2008 accountedover 12percent). Except for Albania,all selected countries
are surprisingly below their pre-crisis growth path.
In addition, the external position of these countries remains weak due to the large
foreign trade deficit.Also, in 2009 with the exception of theAlbania all the rest
countries of Western Balkan were facing with the recession and itsadverse
effects.Althoughmany economieshave demonstrated moderate positive economic
recovery and out of the crisis in 2010, something like that cannot be said for
theeconomies of the Western Balkan countries.The weakening of economic activity
is confirmedby foreign trade activities, reduction of foreign exchange reserves, rising
unemployment and increasing fiscal deficit. In 2010, external debt in Croatia has
risen since 2007 and exceeded 100percent of GDP.

182

Journal of Economic and Social Studies

�The Impact of the Global Financial Crisis on the Banking Sector of Western Balkans:
Cross-country Comparison Analysis

Cross-country Comparison Analysis of Banking Systems
Establishing a stable and healthy financial system in Western Balkans had
fundamental importance for the transition to market-oriented economies. However,
time has shown that such a transition was difficult and arduous with many
challenges that region has faced.
A sound macroeconomic environment is generally seen as a prerequisite for the
dynamic development of a banking system in abovementioned region. In that sense,
for many years the development of the banking sector in Western Balkans reflected
the uncertain and fragile macroeconomic environment.
Significant changes in the economic environment on a global scale have been
observed in early 2008, particularly during 2009. The latest financial crises
considerably altered external economic environment for all six countries. The
implications of the global financial crisis have demonstrated specific effects on the
economy of the Western Balkans. Due to the reduction of external capital inflows
and low accumulative capacity of the domestic economy, there was a shortage of
resources for lending by commercial banks. In the foreground are banksbecause they
occupying the largest share of the financial system. Commercial banks' share of total
financial assets is at over 80%, measured by total assets. In other words, this means
that banks are the dominant channel of trade finance and the economy. This
indicates the huge importance that banksmaintain a prevailing position in the
financial sector’s structure in compared to other financial intermediaries that have on
the overall economy of the region. The remaining market share was divided among
the other financial intermediaries (investment fund, leasing companies, insurance
companies, and pension funds) which market share is almost neglected. In other
words, it confirms a fact that financial systems of the Western Balkan countries are
bank-centric while the other financial markets in the Western Balkans, are still
shallow, narrow and thin. This means that unless of banks there are only a few
institutions that are able to adequately fulfill the role of financial intermediaries. The
arguments that most important with aspect of this paper of course concerned
banking efficiency in crisis period. The impact of the latest financial crises on
banking of Western Balkan can be examined in the context of three key aspects:
capital adequacy, asset quality and position of liquidity.

183

�Mehmed GANIĆ

Capital adequacy
Despite the turbulence in financial markets the average capital adequacy ratio in the
banking sectorof Western Balkans showed satisfactory results (figure 1). These relate
primarily to the fact that the Capital to Risk Weighted Assets ratio during the entire
reference period is higher than set by capital requirements. A cross-country
comparison of some major capital adequacy indicators (Capital to Risk Weighted
Assetsand Regulatory Tier 1 Capital to Risk-Weighted Assets) are presented in figure
1 and figure 2.As can be seem from figure 1 we can distinguish two groups of
countries in terms of movement of capital adequacy indicators. Among group of
analyzed countries Croatiais the only country showing progress in achieving increase
the value of this indicator in the crisis period (2008 - 2010) than it was in late 2007.
In the second group it can be included all the other Western Balkan countries that
had relatively sharp declines in crises period relate to pre crisisperiod. Conservative
prudential policy by the central bank and monetary authority ensured a wellcapitalized, resilient banking system displaying high capital adequacy ratios. It is
worth noting that, banks in the Western Balkan countriesheld at the end of 2010
average ratio of capital to risk weighted assets(CAR) at almost 15.6percent (Figure
1), that is significantly higher than set by capital requirements. 1This capital adequacy
indicator provided adequate protection against shocks originating in the domestic
economy and the banking system.
Equally notable, however, it was the fact that recent years have witnessed speed of
credit growth was not accompanied by additional appropriations adequate capital
from banks and strengthening their capital base.One explanation is that poor asset
quality implies the need for a greater degree creation of reserves against potential
losses. Nevertheless, poor asset quality has a direct impact on the management of
capital and the need for connection of additional funds to cover potential lossesor
actual losses.Indicators of capital adequacy continue to gain importancein today's
time, since it seeks to improve the banking sector's ability to maintain enough capital
in order to absorb sudden loss.At the same time,banks operating in the market of
Western Balkan have been stimulated to increase capital, due to the increase in the
size of their balance sheet. As a result, the average capital adequacy ratio of the
banking sector stood at19.05 percent in pre crises period, and 16.25 percent in crises
period (see figure 1).
Minimum capital requirements: Albania (12%), Bosnia and Herzegovina (12%), Croatia
(10%), Macedonia (8%), Montenegro (10%), Serbia (8%).

1

184

Journal of Economic and Social Studies

�The Impact of the Global Financial Crisis on the Banking Sector of Western Balkans:
Cross-country Comparison Analysis

Figure 1. Annual change of regulatory Capital to Risk Weighted Assets, 2003-2010
average regulatory Capital to Risk Weighted Assets
Risk (pre crises period)
average annual Growth of Credit (pre crises period)
average regulatory Capital to Risk Weighted Assets
(crises period)

109,22
32,15

20,60

28,36
18,3216,18
16,73
12,42
6,8

18,46
15,48 16,8
6,5

Albania Bosnia and Herzegovina

Croatia

23,55

21,0816,23

14,55

FYROM

35,95

24,38

15,56
1,66

Montenegro

30,86
25,9421,03

Serbia

Source: The authors’ elaborations on data: Global Financial Stability Report (GFSR),
Partners for Financial Stability Program (PFS), Central bank annual reports.

In the pre-crisis period, annual average growth rate of credit of Western Balkan
countries expanded at 41.28 percent while their post-crisis credit growth slowed
down to 12.3 percent. In the period of crisis creditgrowth slowed down sharply in
Bosnia &amp; Herzegovina, Croatia, and Montenegro.By contrast, Serbiais managed to
maintain extremely high rates of credit growth in the crisis period (average rate of
credit growth was 30.86percent).
As shown in Figure 1, the ratio of average growth rate of creditand Regulatory
Capital to Risk-Weighted Assets indicates that, in pre crisis period of high credit
growth rates have not been adequately followed by increasing of capital ratios.
Higher rates of credit growth should be followed and higher capital adequacy ratio,
which was not the case in the Western Balkan.In particular, it was indicative at the
end of the pre crisis period (2007), where average annual growth of credit was 52.24
percent. It was accompanied by a decrease of capital adequacy ratio (18.72 percent).
The same explanation can be used to analyze trends in 2008, when the average
growth rate was 23.74 percent (capital adequacy ratio of 17.1 percent), which
ultimately increased the vulnerability of the banking sector.

185

�Mehmed GANIĆ

Asset quality in the pre- crisis and crisis period
One of the most important problems of developing banks in the Western Balkans,
which dates from the late 1990's, is the poor quality of bank assets, (i.e. high credit
risk). Due to lack the rapid developmentof new financial instruments, banks are relying
more on the traditional banking activities. At the same time, the quality of assets as a
whole depended on the degree of credit risk involved in their business. The latest
financial global crisis has left an indelible mark on the banking of Western Balkans.
As shown in Figure 3, the average ratio of NPL (non-performing loans) to totalloans for
the 6 countries of Western Balkan increased from 7.23percent in 2007 to 14.5percent
in 2010. This is the first significant increase in NPL ratio after more than ten years and
period of banking reform began in the 1990s. In the pre-crisis period, the average rate of
NPL in region of Western Balkan was significantly lower to 2001 with exception of the
Serbia, which in over the period between 2003 to 2007 had NPL ratio of 22.92 percent.
This means that in Serbia nearly of one fifth approved loans was uncollectible.These very
high levels of NPLs have shown significant deterioration of loan quality.
When we compare the results from figure 1 with the ones from figure 3 we see that
in the years preceding the latest financial crisis were characterized by strong credit
growth. In pre crisis period, NPLs ratios kept on falling substantially in all countries
of Western Balkan. Recorded data on the movement of NPLs show that the banking
system in the crisis period is facing major challenges in the process of preserving the
stability of their banking system as a wholeand the stability of the entire economic
system. Figure 2has shown how the ratio of NPLs in banks of region changed over
time in comparison to pre crisis period.
The important point to take away from Figure 2 is that at the end of2010average
ratio of NPLs for all six countries reached 10.45 percent of total loans.How
uncollectible loans typically with a delay indicates problems in the banking system, it
is evident that there was a decline of capital adequacy and increase credit risk.
In addition, strong growth in bank loans is limited by the ability of banks and
banking supervisors to adequately assess the risks. This is particularly true for Serbia
and Montenegro, and no less that there was no problem in Bosnia and Herzegovina
Croatia and Albania.
186

Journal of Economic and Social Studies

�The Impact of the Global Financial Crisis on the Banking Sector of Western Balkans:
Cross-country Comparison Analysis

Figure 2. Non-Performing Loans to Total Loans (in %) of banks in Western Balkan
Countries, 2003-2010
Albania
24,1
22,1

Bosnia &amp; Herzegovina

17

8,9
8,4
4,6

2003

23,8

22,2

23,1

Croatia
21,4

15
11,2

7,5
6,1 5,2
4,2

2004

6,2 5,3
5,3
2,3

2005

5,2 5,9
3,14

2006

7,5
4,9
3,4
3,02 3,2

2007

21
15,7
13,5 13,9
11,4
11,3 10,5
11,2
9
8,9
7,8
7,2
6,6 6,7
5,87
4,9
3,09

2008

2009

17,8

2010

Source:the authors’ elaborations on data:Global Financial Stability Report (GFSR),
Partners for Financial Stability Program (PFS), Central bank annual reports.
There are several reasons that may explain these unfavorable trends. First, since the
crisis began until the present lenders offered more loans to higher-risk borrowers, or
customers with poor credit history.Secondly with a financial crisis there was a
negative selection relation between asset allocation ability and selectivity of
customers with poor credit history.Instead of quality projects, the funds are then
channeled to the illiquid and even insolvent companies, making the economic crisis
deepens and ultimately prevents the reduction of risks to financial stability.
Since provisions are a deduction from profits, increases in loan-loss provisions
appeared to have a substantial impact on banks’ profitability indicators (ROA and
ROE). The increasing level of provisions reflects also the declining asset quality.
Thanks to the increasing participation of NPLs and there was a significant increase
in allocation of reserves to cover potential loan losses that had significant effect on
earnings and regulatory capital.

187

�Mehmed GANIĆ

Also from illustrateddata it can be noticed that pre crises period was mainly
characterized by strong credit growth and low level of NPLs and specific
provisions.However, with the change in general economic conditions ratio of Nonperforming Loans Net of Provisions to Capitalalso deteriorated over the crisis period,
from increased very rapidly (figure 3). Namely, the average ratio of non-performing
loans (net of provisions) to capital for all selected countries increased to 8.93 percent
in pre crisis period to a level around 27.87percent in crisis period indicating that
banking sector recognizes poor asset quality.
Figure 3. Average value of Non-performing Loans Net of Provisions to Capital of
banks in Western Balkan Countries, 2003-2010
Non-performing Loans Net of Provisions to Capital (pre crisis)
ROA (pre crisis)
62,43
Non-performing Loans Net of Provisions to Capital (since the
starts crisis)

29,97
23,20
18,6728,64
16,36
6,64
1,61
1,37
0,71
0,68
1,3
-0,01
Albania
Bosnia &amp;
Croatia
Herzegovina

2,281,2 0,93
-1,03
FYROM

5,28
0,78
-1,33
Montenegro

24,00
4,40,6
1,5
Serbia

Source: the authors’ elaborations on data: Global Financial Stability Report (GFSR), Partners
for Financial Stability Program (PFS), Central bank annual reports.

Efficiency of the banking sector of the Western Balkan
Profitability of the bank is a key indicator of its business practices and efficiency. On
the basis of profitability indicators it can be evaluated a significant improvement or
deterioration in the efficiency of the banking sector. Larger share of net interest
income in gross income of banks is an important indicator when evaluating the
quality improvement and earnings stability. In the pre-crisis period, the rate of
return on assets (ROA) and return on equity (ROE) in the Western Balkan countries
recorded positive growth. As a confirmation it can be concluded in the pre-crisis
period, the average rate of ROA was 1 percent and the rate of ROE of 9.67
percent.Figure 4 and 5 show that in Western Balkan countries earning indicators
continue to weaken, as ROA and ROE worsened since the start crises. Thus, in the

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Journal of Economic and Social Studies

�The Impact of the Global Financial Crisis on the Banking Sector of Western Balkans:
Cross-country Comparison Analysis

crisis period the average rate of ROA in the banking sector of the Western Balkans
was 0.51 percent and the average rate of ROE of 3.05 percent.
Figure 4. Return on equity - of banks in Western Balkan Countries, 2003-2010
19,5
14,1
6,5
3,4
2,3

21,1
16,1

2003-1,4

5,8

3,1

22,24
20,74
20,17
12,5
15,2
15,11
12,3
14
4,6
7,3
12,41
11,35
10,9
8,1
10,64 9,7 11,64
9,3
7,81
7
6,82
6,4
6,17
4,58
4,16
7,58
5,9
0,8 5,6
8,5 5,22
6,5

-1,4
2004
-5,3

2005

2006

2007

2008

2009

-6,9
Albania

-7,77

2010
-5,5
-27

Bosnia &amp; Herzegovina

Source: the authors’ elaborations on data: Global Financial Stability Report (GFSR), Partners
for Financial Stability Program (PFS), Central bank annual reports.

Decline in the profitability of the banking sector in the Western Balkan countries
could be explained first with worsening of asset quality and increased banks'
exposure to credit risk as well as increasing the allocation of provisions for credit
losses. A significant deterioration in the quality of assets and directly affect the
profitability of the banking sector, because there has been a reduction in bearing
assets to total assets.
Figure 5. Return on assets of banks in Western Balkan Countries, 2003-2010
Albania

Bosnia &amp; Herzegovina

2,1

1,2 1,6
0,4 0,50

2003-0,3

1,3 1,7
0,7 0,6
-0,3
2004
-1,2

1,4
1,3
1,1
1,8 1,7 1,571,6
1,8 1,7
1,6
1,41,65
1,361,5
1,3
1,2
1,1
0,6
0,86 1,07
0,85 0,72 0,91
0,72 0,81
0,72
0,42
1,1
0,8
0,1
0,36
-0,62
-0,5
-0,68
2005
2006
2007
2008
2009
2010
-2,7

Source: the authors’ elaborations on data: Global Financial Stability Report (GFSR), Partners
for Financial Stability Program (PFS), Central bank annual reports.

Excluding the banking sector of Bosnia and Herzegovina and Montenegro which in
time of crisis remain unprofitable for other countries in the region a slight recovery
189

�Mehmed GANIĆ

had occurred in 2010 where indicators of profitability has been rising since the
beginning of the global financial crisis.This conclusion can be drawn observing the
movement of profitability indicators in Figure 4 and 5.
Net interest margin remains the main source of banks’ profits, and has been almost
stable with respect to total loans. The share of interest margin to gross income in the
period before the crisis was of over 50percent except Serbia where the value of this
ratio was 32.68 percent (figure 6 and figure 7).
The below trends also may indicate that thebanks are mainly engaged in credit
transactions, as part of the off-balance sheet operations, while business from other
services have becomeless profitable.
Figure 6. Average Interest margin to gross income, 2003-2007Figure 7. Average
Interest margin to gross income, 2008-2010
70 58,31
52,6 57,7852,7451,03
60
50
32,68
40
30
20
10
0

80
60,7359,33 61,1 71,17 61,9
60
37,37
40
20
0

Source: The authors’ elaborations on data: Global Financial Stability Report (GFSR),
Partners for Financial Stability Program (PFS), Central bank annual reports.

Adecline of growth in interest-earning assets was mainly caused by absence of highquality resources of the banks. The adverse movement in interest rates in financial
market contributed to the decline in profitability of the banking sector in the crisis
period, while another reason lies in the fact of continued deterioration in the
indicators of cost efficiency. In addition, a positive trend in profitability in the precrisis period and the movement of general business performance of the banking
sector led to the reduction of risk and the attracting new capital into the banking
sector.The sharp decline in key indicators of the profitability of the banking sector in
the Western Balkan began since 2008 is the result of adverse recent trends: (i) a
190

Journal of Economic and Social Studies

�The Impact of the Global Financial Crisis on the Banking Sector of Western Balkans:
Cross-country Comparison Analysis

slowdown in credit growth, (ii) deterioration in the quality of loans and (iii) increase
the risk premium. As a result, banks found it difficult to raise funds in the interbank
market at higher interest rate than in past.
Position of Liquidity
Position of liquidity is one of the most obvious signals in terms of possible financial
disorder and (in) stability of the banking sector. Bank's liquidity policy is the direct
result of the overall policy formation in the balance of the financial resources of the
bank. As the transmission of signals from the global crisis on local financial markets
first manifested through a crisis of liquidity, an important impression on the stability
of the banking sector is its liquidity position.
As it can be seen from Figure 8 the average share of liquid assets in total assets of
banking sector in the Western Balkans in pre-crisis period was 32.64percent and in
crisis period was 26.74percent. Although the banking sector experienced a drop in
liquidity in crisis period things should not be generated. Thus, for example, the
banking sector in Albania and Serbia is managed to maintain banking sector
liquidity (average share of liquid assets to total assets is over 40percent), while
banking sector in Croatia and Montenegro had very little participation share of
liquid assets in total assets, 11.63percent and respectable 15.2percent (average).
Under the influence of withdrawal deposits from banks and adverse effects from the
financial markets, economy has become increasingly vulnerablein these two
countries.

191

�Mehmed GANIĆ

Figure 8. Liquid Assets to Total Assets of banks in Western Balkan Countries, 20032010
Albania
Croatia
73,6

Bosnia &amp; Herzegovina
FYROM

71,1
62,62

57,61
49,8

38,7
35,1

35,737,8

36,1 38,4

37,67

43,341,44

30,01

24,2
21

18,7

35,94 35,8

46,7
42,83

19,8

16,1

15
11,5

2004

2005

18
12,6

22,9

43,54
40,7

30,94

20,9
18,1
11,1

16,9
11,711,2

20,6
15,3
11,7

2007

2008

2009

36,4
28,99
25,3
19,1
11,5

00

2003

2006

2010

Source: the authors’ elaborations on data: Global Financial Stability Report (GFSR), Partners
for Financial Stability Program (PFS), Central bank annual reports.

Similar to the previous indicator, in the same reference period, a positive trend was
recorded with coverage of short-term liabilities by liquid assets. The liquidity of the
banking sectors of countries of the region remains good, with sufficient coverage of
short-term liabilities by liquid assets (figure 9).Although, generally speaking, the
average value of this indicator for selected countries in the region declined in the
crisis period to 44.96 percent (in pre crisis period ratio of Liquid Assets to short term
Liabilities was 50.6 percent) it could be concluded that banks are not excessively
exposed to liquidity risk.
The exception of this is Montenegro where is value of this indicatorin the crisis
period almost halved compared to the end of 2007. Another notable exception is
Albania, where is the ratio decreased in the same period, with 73.96 percent to 42.68
percent.

192

Journal of Economic and Social Studies

�The Impact of the Global Financial Crisis on the Banking Sector of Western Balkans:
Cross-country Comparison Analysis

Figure 9. Liquid Assets to short term Liabilities of banks in Western Balkan
Countries, 2003-2010
Albania
70,5

75,2
61,9

58,7

60,77

63

47

42,1
30,6

Bosnia &amp; Herzegovina

73,96

21,7

25,2

2005

2006

38,8

73,7

61,28
43,9
28,232

2007

68,6

64,86
51,9
51,8

2420,9

2008

62,6
53,5
52,89

32,6 30,1
25,8

2009

57,4 58,1
49,71
38,5
32,9
30,6

2010

Source: the authors’ elaborations on data: Global Financial Stability Report (GFSR),
Partners for Financial Stability Program (PFS), Central bank annual reports.
It may be concluded from these results and developments of this ratio that in spite of
a challenging environment prevailing during crisis period, the banking sector cannot
be considered endangered.
Conclusion
At the end of this comparative analysis the question is: what such an analysis can
provide? That was done several years ago it would show that the banking sector of
the Western Balkans is stable and resistant to sudden disturbances. But done today it
shows how the banking sector in the region is vulnerable. It also showed that the rate
of credit growth accelerated wear a serious threat to macroeconomic and financial
stability. The latest financial crisis although not in the same measure has affected all
banking sectors in Western Balkans. This is proven by the fact that excluding the
banking sector of Bosnia and Herzegovina and Montenegro which in time of crisis
remain unprofitable for other countries in the region a slight recovery had occurred
in 2010.

193

�Mehmed GANIĆ

If we consider the trends manifested in times of crisis it may be noted the following:
•

It is noted the deterioration in asset quality of banks and rising NPLs as a result
of an extremely high rate of credit expansion inpre-crisis period. Analyses made
for 2010 show that average ratio of NPLs for all six countries reached 10.45
percent of total loans.

•

Despite the turbulence in financial markets the average capital adequacy ratio in
the banking sector of Western Balkanis higher than set by capital requirements.
Although speed of credit growth in previous years has not been accompanied by
additional appropriations adequate capital from banks and strengthening their
capital base where it is ultimately increased the vulnerability the banking sector of
Western Balkan.

Current changes in the transition process lay the foundation for the acceleration of
reforms as well as in implementing key structural and governance reforms in the
medium term. Significant presence and accumulation of bad loans in the bank's
balance-sheets was the most striking example of the adverse effects of the global
financial crisis. In recent years, the quality of loan portfolios has deteriorated
significantly due to weak management's ability to control credit risk and collection
of loans. It has also resulted in a deterioration of financial discipline and
accountability to shareholders and the public.Since that implementation of Basel 2
has been already in the initial stage in these countries it should begin immediately
with its implementation inthe near future. Looking at the conditions and operation
of the banking sector in the Western Balkans it can be concluded that banks must
continue to adapt stronger capital and other prudential standards, while it is
expected from the government to create a better market environment. The most
important features of such market environment that is necessary in the near future
are: maintaining macroeconomic and financial stability, consistent with the
protection of depositors, need for strengthen the capital base of banks in terms of
capital adequacy requirements and establishing an effective system of supervision of
management.
In order to get a clear picture of the resistance of the banking of Western Balkans
and asses its exposure to credit risk it would be useful in the future studies to make a
simulation of profits and losses of selected banks in selected countries under stressful
conditions.Regards to that I would recommend anyone who is interested in
researching to prepare studies that included stressful conditions and adverse
macroeconomic scenarios to indicate which particular bank can pose potential
threats to the stability of the banking sector of Western Balkan
194

Journal of Economic and Social Studies

�The Impact of the Global Financial Crisis on the Banking Sector of Western Balkans:
Cross-country Comparison Analysis

References
Annual reports of national central banks (2011).Bosnia and Herzegovina, Albania,
Croatia, Macedonia FYR, Montenegro, Serbia.
Boissay F.,O. and Calvo-Gonzalez, T. Kozluk (2005). Is Lending in Central and
Eastern Europe developing too fast? Preliminary draft, European Central Bank
European Central Bank, (2008). Challenges in Candidate Countries Managing the
Transitions to Deeper and More Market-Oriented Financial systems, Occasional
Paper Series N0 95/September 2008.
European Economy (2009). The Western Balkans in Transition, Occasional Papers
No 46, European Commission Directorate-General for Economic and Financial
Affairs.
Ganić, M., (2011). Institutional Aspects of Prudential Supervision of Banks in
Bosnia And Herzegovina With Special Emphasis on Banking Risk Management,
9th International Conference On Knowledge, Economy &amp; Management
Proceedings, Jun 23-25, 2011 Sarajevo-Bosnia &amp; Herzegovina
Haselmann, R., Wachtel P., (2006).Institutions and bank behavior, New York
University, Stern School of Business, Working Paper EC06-16, taken from: Berglof
E. Institutions, Markets and Economic Performance What drives growth in the
transition countries? EBRD Transition Report, London, (2006.), pp. 30-31.
IMF (2011). Working Paper European Department Determinants of Bank Credit in
Emerging Market Economies Prepared by Kai Guo and VahramStepanyan
Authorized for distribution by Albert Jaeger, WP/11/51, March 2011
IMF, Global Financial Stability Report, different issues.
JIMÉNEZ, G., &amp; J. SAURINA (2006).Credit Cycles, Credit Risk, and Prudential
Regulation, International Journal of Central Banking 2 (2).65-98.

Stubos G., &amp; Tsikripis T. (2005). Regional integration Chalanges in South East
Europe-banking sector trends, Bank of Greece, Working Paper No. 24, pp. 14-16.
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Sirtaine S. &amp; Skamnelos I. (2007). Credit Growth in Emerging Europe A Cause for
Stability Concerns? Policy Research Working Paper 4281, The World Bank Europe
and Central Asia Region Finance and Private Sector Development Unit July 2007.
Sorsa P., Bakker B., Duenwal C., Maecheler A., Tiffin D. (2007). Vulnerabilities in
Emerging Southeastern Europe – How much cause for concern’, IMF Working
Paper, 2007.
Tang, H., Zoli E., Klytchmkova I. (2000).Banking Crises in Transition Economies
– Fiscal Costs and Related Issues, Policy Research Working Paper 2484, The World
Bank, Washington, November (2000.), p.23.
The Western Balkans, (2010).Between the economic crisis and European
perspective, Institute for Regional and International Studies, September 2010,
SOFIA.
USAID- Partners for Financial Stability Program, Financial Sector Benchmarking
Studies Database, (more information: http://www.pfsprogram.org/fsbs-database)

196

Journal of Economic and Social Studies

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                <text>The aim of this paper is to examine the extent and impact of the global financial crises on position of the banking sector of Western Balkans covering both pre-crisis and crisis period as well as to provide an explanation for these trends.This paper deals with cross-country comparison analysis of banking in Western Balkans before and during crises. Altough, depth of the crisis in the banking sector of Western Balkans is not yet fully evident, selected indicators in this paper point to its direction. The research alone has determined the paper’s structure which consist an analysis of the impact of the global financial crisis on recent occurrences in the banking of the region.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

The Impact of Tourism on Economic Growth
İsmail Şahin
Sakarya University, Sakarya, Türkiye
ismails@sakarya.edu.tr
Hüseyin Üner
Sakarya University, Sakarya, Türkiye
huner@sakarya.edu.tr
This study examines the impact of tourism revenues which is one of the
main factors on economic growth. It is accepted that generally among
countries conversion of merchandise refers as a means of growth. The
impact of tourism also effects economic growth as traditional exports.
Changing on long-term tourism revenues with some features has become
important for each country. Especially in recent years, the role of the rate
of tourism income has increased the economic growth. It is important for
developing countries that governments promote international tourism.
Negotiation is a different matter if public promoting is necessary in order
to achieve long-run economic growth for tourism sector of countries. Until
recently, many of the arguments focused on basic and processed exports
goods and each category has a different impact on growth. However, for
international tourism earning brings consumption of resources with,
should be considered as untraditional exports. The study in this paper has
a huge significance when we considered that tourism industry contributes
to country growth. Especially the main purpose of this study is to
investigate the relationship between long-term tourism and economic
growth and to explore the supporting empirical hypothesis. In national and
regional analysis including any sort of tourism, it gives significant
information to determine policy and plan strategy for government and
businessman working in tourism-based job. The main purpose of this paper
is to obtain an empirical language named growth mechanism intended for
tourism income by overcoming the noticed deficiency in existent literature.
Keywords: Tourism Earning, Public Promoting, Economic Growth, Tourism
Sector.

178

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UNER, Huseyin</text>
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                <text>This study examines the impact of tourism revenues which is one of the  main factors on economic growth. It is accepted that generally among  countries conversion of merchandise refers as a means of growth. The  impact of tourism also effects economic growth as traditional exports.  Changing on long-term tourism revenues with some features has become  important for each country. Especially in recent years, the role of the rate  of tourism income has increased the economic growth. It is important for  developing countries that governments promote international tourism.  Negotiation is a different matter if public promoting is necessary in order  to achieve long-run economic growth for tourism sector of countries. Until  recently, many of the arguments focused on basic and processed exports  goods and each category has a different impact on growth. However, for  international tourism earning brings consumption of resources with,  should be considered as untraditional exports. The study in this paper has  a huge significance when we considered that tourism industry contributes  to country growth. Especially the main purpose of this study is to  investigate the relationship between long-term tourism and economic  growth and to explore the supporting empirical hypothesis. In national and  regional analysis including any sort of tourism, it gives significant  information to determine policy and plan strategy for government and  businessman working in tourism-based job. The main purpose of this paper  is to obtain an empirical language named growth mechanism intended for  tourism income by overcoming the noticed deficiency in existent literature.  Keywords: Tourism Earning, Public Promoting, Economic Growth, Tourism  Sector.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

The Impact of Travel &amp; Tourism Competitiveness Factors
on Tourism Performance: The Case of Silk Road
Countries
Kemal Kantarcı
Akdeniz University, Alanya Faculty of Business, Alanya-Antalya / TURKEY
kantarci@akdeniz.edu.tr
Kazim Develioğlu
Akdeniz University, Alanya Faculty of Business, Alanya-Antalya / TURKEY
kdevelioglu@akdeniz.edu.tr
Nowadays, tourism industry has gained a momentum in balancing
countries’ balance of payments, contributing to GDP, and employment.
These contributions of the industry to local economies made it a critical
sector and a source of foreign currency in many countries of the World. As
a result, obtaining and sustaining competition factors become critically
important. By the similar vein, it can be indicated that tourism
performance of countries will be greatly influenced by competition factors.
In certain studies different models had been used to classify competitive
factors in tourism industry (Hassan, 2000; Dwyer and Kim, 2003). In this
study, we use World Economic Forum’s (WEF) classification of Travel and
Tourism Competitiveness factors to examine resources that are expected
to influence Silk Road countries’ tourism performance. We conceptualized
the tourism performance by two variables: international tourist arrivals
and tourism receipts. WEF’s classification of competitive factors consists of
three sub-indexes and 14 factors that measure these sub-indexes, which
are reported below:


T&amp;T regulatory framework
(Policy rules and regulations,
Environmental sustainability,
Safety and security, Health and hygiene, Prioritization of Travel &amp;
Tourism)



T&amp;T business environment and infrastructure
(Air transport infrastructure, Ground transport infrastructure,
Tourism infrastructure, Information and Communication
Technology (ICT) infrastructure, Price competitiveness in the T&amp;T
industry)

185

�International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo



T&amp;T human, cultural, and natural resources
(Human resources, Education and training, Availability of qualified
labour, Affinity for Travel &amp; Tourism, Natural resources, Cultural
Resources)

Methodology
In this study, we aim to investigate the impact of Travel &amp; Tourism
Competitiveness Factors on the tourism performance of Silk Road
Countries. As a promising project, the Silk Road project is gaining a critical
importance for countries in the region. The list of Silk Road Countries
consists of 28 countries: Albania, Armenia, Azerbaijan, Bulgaria,
China,Croatia, DPR Korea, Egypt, Georgia, Greece, Iran, Iraq, Israel, Italy,
Japan, Kazakhstan, Kyrgyztan, Mongolia, Pakistan, Republic of Korea,
Russia, Saudi Arabia, Syria, Tajikistan, Turkey, Turkmenistan, Ukraine, and
Uzbekistan. We used the data for 23 countries and excluded 5 countries
because of lack of data. Countries that are excluded from the list are DPR
Korea, Iran, Iraq, Turkmenistan, and Uzbekistan.
In order to perform multiple regression analyses to investigate the
relationship between competitive factors and country performances, we
used the data of The World Economic Forum’s “The Travel and Tourism
(T&amp;T) Competitiveness Index” for the years between 2008 - 2011.
Findings
Performance of two-separate multiple regression analyses postulated for
the first analysis that The Silk Road Countries’ tourist arrivals as a
performance variable is influenced by three competitive factors, namely,
air transport infrastructure, ground transport infrastructure, and cultural
resources. For the second analysis, findings revealed that tourism receipts
of the Silk Road Countries are influenced by five competitive factors: Air
transport infrastructure, ground transport infrastructure, environmental
sustainability, health-hygiene, and cultural resources.
Keywords: Travel &amp; Tourism Competitiveness Index, Strategic Marketing,
Silk Road Countries, Tourism Performance.

186

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                    <text>International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

The Impact of Travel&amp;Tourism Competitiveness Factors on Tourism
Performance: The Case of Silk Road Countries
Kemal Kantarci
Akdeniz University, Alanya – Antalya, Turkey
kantarci@akdeniz.edu.tr
Kazim Develioglu
Akdeniz University, Alanya – Antalya, Turkey
kdevelioglu@akdeniz.edu.tr
Abstract
The Silk Road project is a tourism-based project that aims to increase welfare and
performance of member societies. In order to explore potential determining factors
of the Silk Road countries’ performance, we used Travel and Tourism
Competitiveness pillars as independent and international tourist arrivals and tourism
receipts dependent variables. Multiple regression analyses results revealed that air
transport infrastructure is the most influential factor in explaining variance in
performance variables. Other independent variables to be mentioned are ground
transport infrastructure, cultural resources, environmental sustainability, and health
and hygience.
Key words: Travel&amp;Tourism Competitiveness Index, Strategic Management, The
Silk Road Project, Tourism Performance

Introduction
Importance of competition factors on performance of countries has long been recognized.
As the globalization increases, it becomes more difficult to sustain competitive advantages,
which results to performance of countries. This difficulty also has been felt in tourism
industry by policy makers at national and firm level, because of current global crisis that
increased competition among nations. As the result, policy makers develop competitive
strategies to increase performance of their countries. Obtaining a sustainable competitive
advantage and increasing tourism performance have been a central concern for strategy
makers and necessitate discovery of potential causes for a successful performance. In order
to develop an answer for this concern, authors of this study use Travel and Tourism
Competitiveness pillars as potential causes of tourism performance for the Silk Road
countries.
Literature Review
Nowadays, tourism industry has gained a momentum in balancing countries’ balance of
payments, contributing to GDP and employment. These contributions of the industry to
local economies made it a critical sector and a source of foreign currency in many
countries of the World. As a result, obtaining and sustaining competitive advantage
become critically important. The long term economic performance of countries mainly
depends on their success in creating and sustaining sectors that produce revenue and
employment. In order to obtain long-term sustainable economic performance, countries try

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

to develop competitive advantages over other countries. As Onsel et al. (2008) indicate “in
order to provide firms the necessary opportunities to survive and realize global competitive
advantage, it is essential to define the relative competitive position of their home
country…A nation’s competitiveness can be viewed as its position in the international
marketplace compared to other nations of similar economic development” (pp. 222). At the
industrial level, “the potential for any country’s tourism industry to develop will depend
substantially on its ability to maintain competitive advantage in its delivery of goods and
services to visitors (Dwyer, et al., 2000: 9). Discussions regarding competitive advantage
at the regional level fueled fire of theories of new economic geography and regional
economy (Vukovic, et al., 2012). Establishment of European Union can be appraised as
the major regional economic movement. One the biggest contribution has been made by
Porter (2004) by explaining sources of innovativeness and competitiveness in the
framework of regional clusters of related sectors. Regional competitiveness described as
“the ability of a region to generate income and sustain the employment level with the aim
of domestic and international competition” (DTI, 2002: 3).
Economic Forum (2011) defines competitivenessas the set of institutions, policies, and
factors that determine the level of productivity of a country. The level of productivity, in
turn, sets the level of prosperity that can be earned by an economy. The productivity level
also determines the rates of return obtained by investments in an economy, which in turn
are the fundamental drivers of its growth rates. In other words, a more competitive
economy is one that is likely to grow faster over time and exhibit a superior performance.
As Reed and DeFillippi (1990) indicate “superior performance is correlated with
competitive advantage, and achieving an advantage will automatically result in higher
performance” (pp. 90). Early studies of competitiveness stated that competitiveness
resulted from certain key driving factors, such as capital, trade, investment, government
spending, foreign direct investment, etc. New trade theory accentuates on factors like
skilled labor, specialized infrastructure, networks of suppliers, and localized technologies.
In addition to macro-economic approaches cited above, some micro-economic perspectives
are also available. One of the most influential perspectives is Porter’s cluster theory, which
posits that geographical clusters encourage both operational effectiveness and distinctive
strategic positions (Porter 1990). Another perspective is the Shumpeterian’s theory of
entrepreneurship, which focuses on the role of technology and entrepreneurs in creating
innovation and learning. In order to create a competitive position, there are three broad
groups of factors [(European Commission, 2003: Martin (edt)]:




Infrastructure and accessibility
Human capital
R&amp;D and innovation, demography.

In certain studies different models were used to classify competitive factors in tourism
industry (Hassan, 2000; Dwyer and Kim, 2003). In this study, we use World Economic
Forum’s (WEF) classification of Travel and Tourism Competitiveness factors to examine
resources that are expected to influence Silk Road countries’ tourism performance.
Leadership of United Nations World Tourism Organization (UNWTO) played the key role
to organize 28 countries from Asia, Europe, and Africa and formed the Silk Road Project.
The Member States currently involved in the Silk Road Program include: Albania,
Armenia, Azerbaijan, Bulgaria, China, Croatia, DPR Korea, Rep. Korea, Egypt, Georgia,

2

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Greece, Iran, Iraq, Israel, Italy, Japan, Kazakhstan, Kyrgyzstan, Mongolia, Pakistan,
Russia, Saudi Arabia, Syria, Tajikistan, Turkey, Turkmenistan, Ukraine and Uzbekistan
(UNWTO, 2012: 4). The Silk Road Countries are aware of the importance of the tourism
industry in order to develop and be competitive. In order to succeed this result, the Silk
Road countries should increase their capabilities and develop a competitive position to
attract more tourists from around the world. In this sense, tourism performance can be
evaluated as a result of using competition tools effectively in order to create a sustainable
macroeconomic environment.
In the study, we conceptualized the tourism performance by two variables: international
tourist arrivals and tourism receipts. WEF’s classification of competitive factors consists of
three sub-indexes and 14 factors that measure these sub-indexes, which are reported below:


T&amp;T regulatory framework

(Policy rules and regulations, environmental sustainability, safety and security, health
and hygiene, prioritization of travel and tourism)
 T&amp;T business environment and infrastructure
(Air transport infrastructure, Ground transport infrastructure, Tourism infrastructure,
Information and Communication Technology (ICT) infrastructure, Price
competitiveness in the T&amp;T industry)
 T&amp;T human, cultural, and natural resources
(Human resources, Education and training, Availability of qualified labor, Affinity
for Travel &amp; Tourism, Natural resources, Cultural Resources)

Methodology
In this study, we aim to investigate the impact of Travel&amp;Tourism Competitiveness
Factors on the tourism performance of Silk Road Countries. As a promising project, the
Silk Road project is gaining a critical importance for countries in the region. The list of
Silk Road Countriesconsists of 28 countries: Albania, Armenia, Azerbaijan, Bulgaria,
China,Croatia, DPR Korea, Egypt, Georgia, Greece, Iran, Iraq, Israel, Italy, Japan,
Kazakhstan, Kyrgyztan, Mongolia, Pakistan, Republic of Korea, Russia, Saudi Arabia,
Syria, Tajikistan, Turkey, Turkmenistan, Ukraine, and Uzbekistan. We used the data for
23 countries and excluded 5 countries because of lack of data. Countries that are excluded
from the list are DPR Korea, Iran, Iraq, Turkmenistan, and Uzbekistan.
In order to perform multiple regression analyses to investigate the relationship between
competitive factors and country performances, we used the data of The World Economic
Forum’s “The Travel and Tourism (T&amp;T) Competitiveness Index” for the years between
2008-2011, excluded 2010 because of lack of data.

Findings
We performed two-separate multiple regression analyses and results postulated for the first
analysis that the Silk Road Countries’ tourist arrivals as a performance variable is
influenced by three competition pillars, which are air transport infrastructure, ground
transport infrastructure, and cultural resources. For the second analysis, findings revealed
that tourism receipts of the Silk Road Countries are influenced by five competitive pillars:

3

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Air transport infrastructure, ground transport infrastructure, environmental sustainability,
cultural resources, and health-hygiene.
Table 1: Regression Analysis Results for Competitiveness Pillars and International Tourist Arrivals
Independent Variables

Beta

Constant

Significance of t

-10510.379

Air transport infrastructure

0.695

0.000

Ground transport infrastructure

-0.476

0.000

Cultural resources

0.347

0.001

R2

F

Significance of F

0.50

28.673

0.000

*Dependent variable: International tourist arrivals

Table 1 portrays the results for the first regression analysis results for competitiveness
pillars and international tourist arrivals. The regression model obtained is significant at
95% significance level and explains 50% of variance in dependent variable (F= 28.673; p=
0.000; R2= 0.50). As it can be seen from Table 1, out of 14 competition pillars, only 3 of
them have statistically significant impact on the number of international tourist arrivals, as
dependent variable. Scores imply that the most significant variable to influence tourist
arrivals is air transport infrastructure, which accounts 37% variance in dependent variable.
Other independent variables to influence international tourist arrivals are found to be
ground transport infrastructure (Beta= -0.476; p= 0.000) and cultural resources (Beta=
0.347; p= 0.001).

Table 2: Regression Analysis Results for Competitiveness Pillars and International Tourism
Receipts
Independent Variables

Beta

Constant

Significance of t

-19681.719

Air transport infrastructure

0.609

0.000

Cultural resources

0.531

0.000

Ground transport infrastructure

-0.540

0.000

Environmental sustainability

0.318

0.001

Health and Hygiene

-0.250

0.001

R

F

Significance of F

0.66

33.050

0.000

2

*Dependent variable: International tourism receipts

The impact of competition pillars on international tourism receipts has been summarized at
Table 2. The regression model is statistically significant at 95% significance level and
explains 66% variance in dependent variable, international tourism receipts (F= 33.050; p=
0.000; R2= 0.66). There are five independent variables that have explanatory power to
explain the variance in dependent variable are air transport infrastructure (Beta= 0609; p=
4

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

0.000), cultural resources (Beta= 0.531; p= 0.000), ground transport infrastructure (Beta= 0.540; p= 0.000), environmental sustainability (Beta= 0.318; p= 0.00), and health and
hygiene (Beta= -0.250; p= 0.001).
Discussion
Based on the findings reported in findings part of this study, we can postulate that the most
significant variable to have impact on tourism performance is air transport infrastructure.
In or two separate multiple regression analyses, air transport infrastructure is found to have
impact on our tourism performance variables, international tourist arrivals and
international tourism receipts. Because conditions of air transport infrastructure is easily
observed and evaluated by tourists and provides easy accessibility to destinations for them;
it is capable to influence the choice of destinations.
Cultural resources and environmental sustainability are other two independent variables
that have impact on dependent variable, tourism performance. Cultural resources variable
has capability to explain the variance in tourist arrivals and tourism receipts variables. The
result is not surprising because many tourists choose a destination not only for sun and sea
but also some events like international fairs and exhibitions, cultural sites, and sport events.
Environmental sustainability is also important to influence tourism performance because
this pillar includes variables such as, environmental regulations, sustainability of travel and
tourism industry development and threatened species, which are directly related to
attractiveness of a destination.
Health and hygiene and ground transport infrastructure have been found to influence
tourism performance negatively. Potential explanation for this result could be destructive
impact of global economic crisis which necessitated many governments in applying budget
cuts in infrastructure investments and health care system to balance national budget
deficits. Our suggestion is that owners, managers and associations in tourism sector should
lobby national governments about preventing cut in the budget.

References
DTI (Department of Trade and Industry). (2002). A Modern Regional Policy for the United
Kingdom. London.
Dwyer, L., Forsyth, P. and Rao, P. (2000). The price competitiveness of Travel and
Tourism: A Comparison of 19 Destinations. Tourism Management, 21, 9-22.
Dwyer, L. and Kim, C. (2003). Destination Competitiveness: Determinants and Indicators,
Current Issues in Tourism, 6, 369-414
European Commission. (2003). Ronald L. Martin (edt). A Study on the Factors of Regional
Competitiveness. Draft Final Report for the European Commission DirectorateGeneral Regional policy.
Hassan, S. (2000). Determinants of Market Competitiveness in an Environmentally
Sustainable Tourism Industry, Journal of Travel Research, 38, 239-245.

5

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Onsel, S, Ulengin, F., Ulusoy, G., Aktas, E., Kabak, O. and Topcu, Y. I. (2008). A New
Perspective on the Competitiveness of Nations, Socio-Economic Planning
Sciences, 42, 221-246.
Porter, M. (1990). Competitive Advantage of Nations, Free Press, New York.
Porter, M. (2004). Competitive Advantage, Free Press, New York.
Reed, R. and DeFillippi, R. J. (1990). Causal Ambiguity, Barriers to Imitation, and
Sustainable, Competitive Advantage. Academy of Management Review, 15:1, 88102.
UNWTO. (2012-2013). The Silk Road Action Plan.
Vukovic, D., Jovanovic, A. and Dukic, M. (2012). Defining Competitiveness through the
Theories of new Economic Geography and Regional Economy, J. Geogr. Inst.
Cvijic., 62(3), 49-64).
World Economic Forum. The Travel&amp;Tourism Competitiveness Report, 2007.
World Economic Forum. The Travel&amp;Tourism Competitiveness Report, 2008.
World Economic Forum. The Travel&amp;Tourism Competitiveness Report, 2009.
World Economic Forum. The Travel&amp;Tourism Competitiveness Report, 2011.

6

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DEVELIOGLU, Kazim</text>
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                <text>Nowadays, tourism industry has gained a momentum in balancing  countries’ balance of payments, contributing to GDP, and employment.  These contributions of the industry to local economies made it a critical  sector and a source of foreign currency in many countries of the World. As  a result, obtaining and sustaining competition factors become critically  important. By the similar vein, it can be indicated that tourism  performance of countries will be greatly influenced by competition factors.  In certain studies different models had been used to classify competitive  factors in tourism industry (Hassan, 2000; Dwyer and Kim, 2003). In this  study, we use World Economic Forum’s (WEF) classification of Travel and  Tourism Competitiveness factors to examine resources that are expected  to influence Silk Road countries’ tourism performance. We conceptualized  the tourism performance by two variables: international tourist arrivals  and tourism receipts. WEF’s classification of competitive factors consists of  three sub-indexes and 14 factors that measure these sub-indexes, which  are reported below:   T&amp;T regulatory framework  (Policy rules and regulations, Environmental sustainability,  Safety and security, Health and hygiene, Prioritization of Travel &amp;  Tourism)   T&amp;T business environment and infrastructure  (Air transport infrastructure, Ground transport infrastructure,  Tourism infrastructure, Information and Communication  Technology (ICT) infrastructure, Price competitiveness in the T&amp;T  industry)    T&amp;T human, cultural, and natural resources  (Human resources, Education and training, Availability of qualified  labour, Affinity for Travel &amp; Tourism, Natural resources, Cultural  Resources)  Methodology  In this study, we aim to investigate the impact of Travel &amp; Tourism  Competitiveness Factors on the tourism performance of Silk Road  Countries. As a promising project, the Silk Road project is gaining a critical  importance for countries in the region. The list of Silk Road Countries  consists of 28 countries: Albania, Armenia, Azerbaijan, Bulgaria,  China,Croatia, DPR Korea, Egypt, Georgia, Greece, Iran, Iraq, Israel, Italy,  Japan, Kazakhstan, Kyrgyztan, Mongolia, Pakistan, Republic of Korea,  Russia, Saudi Arabia, Syria, Tajikistan, Turkey, Turkmenistan, Ukraine, and  Uzbekistan. We used the data for 23 countries and excluded 5 countries  because of lack of data. Countries that are excluded from the list are DPR  Korea, Iran, Iraq, Turkmenistan, and Uzbekistan.  In order to perform multiple regression analyses to investigate the  relationship between competitive factors and country performances, we  used the data of The World Economic Forum’s “The Travel and Tourism  (T&amp;T) Competitiveness Index” for the years between 2008 - 2011.  Findings  Performance of two-separate multiple regression analyses postulated for  the first analysis that The Silk Road Countries’ tourist arrivals as a  performance variable is influenced by three competitive factors, namely,  air transport infrastructure, ground transport infrastructure, and cultural  resources. For the second analysis, findings revealed that tourism receipts  of the Silk Road Countries are influenced by five competitive factors: Air  transport infrastructure, ground transport infrastructure, environmental  sustainability, health-hygiene, and cultural resources.  Keywords: Travel &amp; Tourism Competitiveness Index, Strategic Marketing,  Silk Road Countries, Tourism Performance.</text>
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                    <text>The Impact of Travel and Tourism Competitiveness Factors on Tourism
and Economic Performance of Balkan Countries
KazimDevelioglu
Akdeniz University
Turkey
kdevelioglu@akdeniz.edu.tr
Kemal Kantarci
Akdeniz University
Turkey
kantarci@akdeniz.edu.tr
Pasa Mustafa Ozyurt
Akdeniz University
Turkey
ozyurt@akdeniz.edu.tr
Abstract: This study aims to unravel causes that have the potential to explain variation in
performance of tourism industry and Balkan economies, in terms of GDP and employment
variables. Authors used Travel and Tourism Competitiveness pillars as potential causes of
this variation in tourism and country economic performance of Balkan countries. Tourism
performance and country economic performance has been measured by using World Travel
and Tourism Council’s (WTTC) data on tourism industry.In this study, we used the data of the
World Economic Forum’s (WEF) “The Travel and Tourism (T&amp;T) Competitiveness Index
Factors (T&amp;T regulatory framework, T&amp;T business environment and infrastructure, and T&amp;T
human, cultural and natural resources)” as independent variables for the years between
2008-2013 (2010 is missing), which are the only available data published by WEF for tourism
and travel competitiveness. We also used World Travel and Tourism Council’s (WTTC) data
for the same years in order to form tourism arrivals, tourism receipts, T&amp;T industry and
economy employment and GDP ad dependent variables. By using the secondary data, we
aimed to analyze, first, the relationship between T&amp;T Competitiveness factors and tourism
performance as tourist arrivals and receipts. Second, we examined the impact of T&amp;T
competitiveness index factors on T&amp;T and economy employment and T&amp;T and economy GDP.
To analyze aforementioned relationships we employed correlation analysis because of the
lack of enough data provided by WEF and WTTC to perform multivariate tests.
Analyses results postulated that T&amp;T competitiveness factors, in most of the relationship,
have an impact on both tourism and economic performance of Balkan countries. The only
exceptions of these results can be reported are the lack of relationship between T&amp;T
regulatory framework and T&amp;T industry employment, T&amp;T economy GDP, T&amp;T economy
employment, and tourist arrivals.
Keywords: Travel and Tourism Competitiveness Factors, Gross Domestic Product, Tourism
Performance, Employment, Balkan Countries
33

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                <text>This study aims to unravel causes that have the potential to explain variation in performance of tourism industry and Balkan economies, in terms of GDP and employment variables. Authors used Travel and Tourism Competitiveness pillars as potential causes of this variation in tourism and country economic performance of Balkan countries. Tourism performance and country economic performance has been measured by using World Travel and Tourism Council’s (WTTC) data on tourism industry.In this study, we used the data of the World Economic Forum’s (WEF) “The Travel and Tourism (T&amp;T) Competitiveness Index Factors (T&amp;T regulatory framework, T&amp;T business environment and infrastructure, and T&amp;T human, cultural and natural resources)” as independent variables for the years between 2008-2013 (2010 is missing), which are the only available data published by WEF for tourism and travel competitiveness. We also used World Travel and Tourism Council’s (WTTC) data for the same years in order to form tourism arrivals, tourism receipts, T&amp;T industry and economy employment and GDP ad dependent variables. By using the secondary data, we aimed to analyze, first, the relationship between T&amp;T Competitiveness factors and tourism performance as tourist arrivals and receipts. Second, we examined the impact of T&amp;T competitiveness index factors on T&amp;T and economy employment and T&amp;T and economy GDP. To analyze aforementioned relationships we employed correlation analysis because of the lack of enough data provided by WEF and WTTC to perform multivariate tests.  Analyses results postulated that T&amp;T competitiveness factors, in most of the relationship, have an impact on both tourism and economic performance of Balkan countries. The only exceptions of these results can be reported are the lack of relationship between T&amp;T regulatory framework and T&amp;T industry employment, T&amp;T economy GDP, T&amp;T economy employment, and tourist arrivals.     Keywords: Travel and Tourism Competitiveness Factors, Gross Domestic Product, Tourism Performance, Employment, Balkan Countries</text>
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                    <text>THE IMPACT OF VIRTUALIZATION AND CLOUD COMPUTING TO MODERN
BUSINESS
Aida Habul
School of Economics and Business in Sarajevo, University of Sarajevo
Bosnia and Herzegovina
aida.habul@efsa.unsa.ba
Merdžana Obralić
International Burch University
Bosnia and Herzegovina
Merdzana.obralic@ibu.edu.ba
Miza Habul
The Audit Office for Institutions of FbiH
Bosnia and Herzegovina
Dario Frimel
School of Economics and Business in Sarajevo, University of Sarajevo
Bosnia and Herzegovina
Abstract: Nowdays, the increasing application of information technology in modern
business and life in general, virtualization and cloud computing are new solutions
designed to increase the level of system abstraction and degree of utilization of computer
performance. New technologies offer the flexibility, the ability to adapt workloads
resources and to realize cost savings of IT infrastructure in terms of administration and
support costs. The period when the big companies had a monopoly and control over
resources and information are far behind us and the only companies to survive in the
future are „smart“ companies. This paper defines the terms virtualization and cloud
computing and explains its importance as the challenge of rapid success and growth
of the company. Special attention is focused on the savings and its benefits. The
advantages of applying virtualization and cloud computing are numerous only in case
they are implemented in the right way, although many managers have doubts about
this technology. The data is obtained through an online survey which was conducted
in the companies in Bosnia and Herzegovina as well as data Forrester Research that
determined the current level of application of virtualization and cloud computing
in the world and companies in Bosnia and Herzegovina. Besides, it pointed out the
guidelines of the future steps.
Keywords: virtualization, virtual organization, cloud computing, smart companies, IT
savings.
Introduction
Virtualization is latest trend in technology solutions that are designed to increase
system abstraction level and computers performance capacity use. Virtualization is
proven software technology that simply transforms IT environment. We are behind the
time where big companies had some kind of monopoly and control over resources
and informations. Only „inteligent“ companies will survive in the future, with best and
fasstest information flow.
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In times of global crysis, it’s very important for companies to achieve lower costs
compared to competition, without changing product and service quality they offer.
Planned investments in information technology is one of the ways for company to
achieve such goal. In this research we will show solution known as virtualization or virtual
platform, which enables easier management of information system and achieves
savings who were not achiveable by other solutions. This paper will show benefits of
virtualization because they are primary reason why virtualization has succed in previous
years. Server virtualization and desktop computer virtualization are two most common
implemented types and therefore we’ll focus on benfits that these types provide.
IT infrastructure needs a change and virtualization can be a solution. Virtualization
has big influence on arhitecture, infrastructure, processes, operations, people, skills
and business in general. Virtual organization enables lowering operational costs and
optimal use of resources. Accepting virtualization depends on organization, people
need to understand this concept that embraces many questions and solves problems.
Being familiar with technology is not enough. Transformation process, from classic to
virtual organization, is complex managerial activity.
What is virtualization and what impact does it have on modern business
Constant inovations in fields of information technology make it most dynamic science
of todays age. Virtualization is one of the latest inovations in this field which presents
attribute of something that should be in present but it isn’t. Concept of virtualization
is based on abstract representation of funcionality and resources. For user (human
or application) there is no difference between virtual and real funcionality, but real
values and activities in virtual performance are different than those presented to user.
Using virtualization it’s possible to achieve lower costs, and this will be most noticable
in larger and more complex systems. Todays powerfull PCs based on x86 arhitecture
are projected for one operational system and very small number of applications on it,
which leads to very low performance capacity use. Virtualization is the one that solved
this problem. As an example, real operational system communicates directly with
hardware while virtual operational system has for a user all attributes of real system but
it is being runned on other real system. Therefore, communication is not being done
with hardware but with another system. That other system is taking a role of hardware
in communication with virtual system. The work of hardware is being simulated by
program language and therefore work we call it virtual system. Virtualization can
mean that user through virtual interface is using multiple computers as one.
Work of multiple applications and processes on single physical machine, sharing
hardware between multiple operative systems on it, is what is considered virtualization.
When we talk about shared hardware, we are talking about processor, memory, hard
drive space and networking. With todays presence of powerfull machines, we are
encountering servers that only for a fragment of their time use resources and are
mostly free. That capacity, that is not being used, is something company is not allowed
to have because optimization of business is one of the kys to success. Virtualization is
allowing us to optimize resources available on servers, so instead buying new machine
for operative systems or applications. Through virtual platforms we are able to use
existing resources and through that we are lowering costs. This is most noticable in big
companies that have large amount of computers. Lowering costs is not only existant
in savings through not buying new computers. Costs are being saved through lowering
maintance costs, having less machines means less maintance costs and having less
computers is also beneficial for companies that are following ecological trends.
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One of the biggest advantages of virtualization is that experts in company don’t have
to plan new infrastracture procurment, operative system installations and all other
prework activities. Instead, they can focus installing applications on existing virtual
server unit. Applications can be put to use shortly and the time saved from previous
mentioned acitivites can be allocated on improving functionality of information
infrastructure and optimization of business processes.
To understand how virtualization works it is very important to understand what is virtual
machine and virtual infrastructure. Virtual machine acts like a physical machine, it
contains virtual processors, RAM, hard drive and netrwork interface. Also, virtual machine
(later in text refered as VM) can standalone run operative systems and applications
same as if its physical computer/server. For virtual machine it’s characteristic that
it is fully made out of the software, which means it doesn’t contain any hardware
components.
Basic characteristics of virtual machines are:
•
•
•
•

Isolation – virtual machines are seperated from each other like they are physicaly
seperated.
Compatibility – virtual machines are compatible with all hardware standards
based on x86 processors.
Hardware indepedency – virtual machines are run independently from basic
hardware.
Virtual infrastructure – it enables sharing physical resources of phsyical machines
on whole infrastructure. VM allows sharing resources of one computer to many
virtual ones so we could reach maximum efficency.

Creating virtual infrastructure allows greater flexibility and higher speeds than
using commonly using hardware. System resources, that are needed for individual
applications, are distributed to virtual machines that are running those applications.
That eliminates costs of installation and configuration of new hardware. As a result we
are having maximum capacity usage and exceptional ability to manage valuable IT
infrastructure.
Pros and cons of virtualization
There are many virtualization benefits, but we will mention only the most important ones.
Cutting down costs: Systems not in use, in present time when optimization of all parts
of the business is essential for companies survival, is not something company wants.
Virtualization enables optimal use of available resources on servers instead buying
new hardware. If we are to do consolidation of servers into one, we are lowering
amount of hardware and with that even the physical space it takes. Large companies
that have huge systems will have to rent or use less space for hardware and by doing
so they are lowering costs. Less physical servers means less electrical energy spent
and with that being said, we must take in consideration that fewer servers means less
heating in room and less use of cooling systems which ultimately leads to saving costs
in long term.

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Picture 1: Costs overview before and after virtualization1

Simple maintance – if we lower the number of physical servers we have simplified
system maintance, therefore we are lowering number of repetitive tasks that take time.
Those tasks are control, configuration, upgading and similair tasks. Big advantage of
system virtualization is easier system migration in virtual environment. It is certain that
virtualization makes job easier when it comes to system administrator tasks and others
involved in implementation and maintance of IT equipment, of course additional
education is neccessary when it comes to managing virtual enviroments.
Productivity – once virtual environment is set-up IT personnel will perform tasks easily
instead of taking hours to finish them. For example, migration from one server to
another, or after server crashes and gets destabilized, using virtualization tools it takes
only couple seconds to get it back in working state. Using virtualization efficently IT
personnel will become more productive, and by them becoming more productive,
downtime of servers will be lowered which increasese productivity on whole company
level.
Testing – virtualization enables us simple system restore in previous state which is great
feature that you want to have when you are testing new applications that could
crash server. Before testing, only thing we have to do is make a backup copy of
system in case we face some errors durign the testing that would crash server. It is not
uncommon that we want to test applications or systems before putting them to use. It
is recommended to test applications in safe environment where downtime of servers
wouldn’t hurt business performance or operational functions.
When we are talking about cons of virtualization, we must mention all in one
place problem. Biggest issue that is troubling virtualization is that everything is
in one place. If error happens on one server that is host of virtual machine, all
machines are unavailable. Although this sounds terryfing, it is not. Systems can
be secured with redundant servers that will take over all functions in case of
crash/downtime. We can take additional measure such as backups that will
secure our data. Another issue that virtualization comes up with is new servers.
1 D. Đorđević, D. Glavašević and D. Krnjak (n.d) „Ekonomski učinci primjene softvera za virtualizaciju“

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Virtualization demands powerfull servers that support virtualization technology.
Although we are lowering number of physicaly needed server units, we can’t rely
on using old server for virtualization solutions. This could mean additional costs in IT
departments budget, but in long term virtualization pays off. When we are talking
about number of servers, there is one issue that must be adressed in virtualization.
Once we learn how to install servers easily, amount of servers could increase faster
than number of administrators that are needed to maintaine them. It’s is neccesary
to limit resources for virtual servers because we might find ourselves in situation of
overburdened virtual server. Compliance and skills of IT personnel play biggest role in
this situation. If we are creating virtual machines that are going to be unused just like
physical ones used to be, than we haven’t optimized our system at all.
Education plays major role in virtualization. To virtualize environment we need to
have IT personnel capable of understanding technology for virtualization, therefore
education is neccesary for IT staff. Adding new layer of complexity, we are adding a
possibility of new problems to come. Solving those problems can significantly increase
time of fixing other issues at hand. This only applies if we have uneducated personnel.
With proper education and benefits of central management that is brought through
virtualization, it is almost certain that intervention times will be lower.
Virtualization in numbers
Virtualization technology use leading world companies, and based on these numbers,
we can see how important position virtualization takes:2
•
•
•
•
•
•
•
•

100% - companies of top 100 companies use virtualization.
98% - of first top 500 companies use virtualization (491 out of 500)
96 – of first top 1000 companies use virtualization (955 out of 1000)
50 out of top 50 banks use it
5 out of 5 top global aerial companies
9 out of 10 top chemical companies
5 out of 5 top oil companies
10 out of 10 top pharmaceutical companies

Development degree of virtual business practice in developing countries
Characteristics of new age, that is business in 21st century are: globalization, knowledge
and ICT. Characteristics that affect virtual organizations are: characteristics of market,
production process and strategic goals of organization.

2

Source: http://www.vmware.com/company/customers/

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Chart 1: Teleworkers share in develping european countries

As we can see in chart 1, we have presented teleworkers share in total number of
employeed in developed countries. Biggest share in total number is measured in
Finland (16.8%) while that share is lowest in England (2.8%). Although England is on
last place, United Kingdom is on 5th place with 7.6% among European countries,
positioning itself in front of EU10 (6.1%).
On the next chart we can see data from period of 1999 and 2005. Clearly we can see
that with advance in information technology there is advance in share of teleworkers
in total number of employeed people. In Finland that had biggest precentage in
share, there was a leap from 16.8% to 29.4%. Netherland takes second place with rise
from 14.5% to 25.2% while United Kingdom has shown rise as well holding position in
front of EU10 with 11.7%.
Chart 2: Estimated share of teleworkers in total number of employed in 2005.

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We have conducted research in Bosnia and Herzegovina among 100 companies.
Research was conducted online through Google Doc questionnaire. Analyzed
companies included small businesses (1 to 49 employed), middle businesses (50 do 99
employed), large businesses (100 to 250 employed), very large businesses (250 to 499)
and biggest businesses (from 1000 to 4999 employed). Companies were from public
and private sector, different industries variating from education, agriculture, media,
marketing and other services.
Many of the questioned companies have heared of some sort of virtualization (70%)
while 10% of them doesn’t even intend to use it. Also, 10% of audience doesn’t even
know what virtualization is.
Chart 3: Representation of virtualization knowledge and use in Bosnia and Herzegovina

Research showed that virtualization lowers costs in 56% of analyzed companies while
it increases them in 33% of the anaylzed companies. Increased costs while using
virtualization suggests bad managing of virtualization and insufficency of skills and
know-how.
Chart 4: How does virtualization affect costs in companies in Bosnia and Herzegovina

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Conclusion
It’s a fact that we all are functioning under some organization and they are changing
over the time. Business concept in 21st century is very complex and it requires from
organizations to respond to modern challenges. Globalization is strenghtening
communication and coordination through whole world. It is required minimal respond
time on certain changes that are becoming norm and our reality. In that situation,
information technology is coming to our aid, offering flexible business structure.
Information technology has evolved from being side kick to managaing important
processes such as transactions and other important business processes. There is
increase in methods of how we store our data, which increased number of servers.
Specialized applications for fields like accounting and finance almost always are done
on seperate, reliable servers with redundant hardware, ensuring business continuity. This
combination of factors has transformed IT environment into a messed mass of isolated,
specialized and not enough used servers. Rise of costs is getting bigger because of
software complexity and need to manage all the time rising number of data.
Virtualization applicativity allows easier managing of information system and enables
savings that hasn’t been provided by any other solution. IT infrastructure needs a
change and virtualization can present one of the solutions. It has big influence on
arhitecture, infrastructure, processes, operations, people and business in general.
Therefore, virtual organizations lower costs through optimal use of resources.
What virtualization does? First and foremost, it decreases number of servers, lowering
costs in many ways through electrical energy, physical space rents and other direct
costs related to maintance and work on servers. Lowering number of hardware, we are
lowering number of personnel that was needed to manage and maintain hardware,
lowering additional total costs. Virtualization can be achieved using free software,
saving money on expensive licenses.
Constant reduction of budget while keeping expected quality of services is definition
of efficent IT according to conducted studies. New technologies promise flexibility,
that is, ability to adjust existing resources for operative needs. Most organizations use
virtualization and cloud computing, figuring out balance between resource capacity
and overload of applications. Research conducted in Bosnia and Herzegovina
showed that biggest obstacles in virtualization process are transfering from physical
to virtual environment, insufficient cooperation with users and problems with servers. In
future years it is expected great increase in implementation of virtualization in Bosnia
and Herzegovina. That is confirmed by facts that leading companies in Bosnia and
Herzegovina have already recoginsed potential of virtualization and implemented it
and even small and medium companies are going in that direction because they are
having opportunities that they couldn’t access before because of lack of resources.
Bibliography
• Golden. B (2007). „Virtualization for dummies“, For Dummies 1st Edition, ISBN-10:
0470148314, ISBN-13: 978-0470148310
• Moreno V. and Reddy K. (2006). „Network Virtualization“, Indianopolis: Cisco
Press
• Portnoy M. (2012). „Virtualization Essentials“, Sybex 1st Edition, ISBN-10: 1118176715,
ISBN-13: 978-1118176719
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�Regional Economic Development: Entrepreneurship and Innovation
• Sun i AMD (2008). „Virtualization for dummies“, Wiley Publishing Inc., Special
Edition
• Weinman J. (2012). „Cloudonomics + Website: The business value of cloud
computing“, Wiley Publishing Inc. 1st Edition, ISBN-10: 1118229967, ISBN-13: 9781118229965
• Wolf C., Halter M. E. (2005). „Virtualization: From the desktop to enterprise”,
Electronic publish, B001FOPW8U

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Business Enrichment: Mediterranean Region Agencies in Turkey
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Mehmet Akif Ersoy Üniversitesi
Turkey
minel@mehmetakif.edu.tr
Hüseyin Çiçek
Mehmet Akif Ersoy Üniversitesi
Turkey
hcicek@mehmetakif.edu.tr
Abstract: Businesses organize according to environmental conditions and they are structuring
according to their country, sector and culture. There are some differences between the sectors
like segmentation of jobs, determination of powers, creation of business teams and management
levels to design. Therefore, each management organizes with its special structure. According to
managements, the most efficient and effective working area is that structure allows to specialize
their personals. The structure which, is both compatible with the environment and allowing for
development of employees, consolidates position of enterprises in the sector. It is important that
compliance with environmental, environmental innovations, transfer to their business processes
and specialization of employees in the business unit, adopting innovations and learning study for
supremacy in the sector of their business. Businesses must focus on business section for a
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business segmentation for specialization of employees in the literature. When targeting
specialization, employees of the business units are divided into very small units, according to
some academics, combining of business and specialization of employees aims in the businesses.
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specialization?” “Is there any impact of the business structure on the specialization?” The study
seeks answer to the above mentioned questions. This research is done on business in the
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Keywords: business department, business enrichment, specialization, organizational structure,
mechanic organization, organic organization.
175

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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

The Impacts of European Economic Crisis on European
Identity
Nihat Aydeniz
Batman University, Batman, Turkey
nihat.aydeniz@batman.edu.tr

Murat Silinir
Batman University, Batman, Turkey
murat.silinir@batman.edu.tr
European identity is a concept that is constructed on the framework of
European Union objective. This objective is an inevitable component of union
and requires process to achieve its goals. The construction of European
identity is considered as a crucial target in pursuing the establishment of a
politically, economically and culturally powerful united Europe in the world.
European Union is currently facing severe economic crisis. This crisis is not just
an economic crisis, it also reflects identity crisis. European values, such as
fundamental human rights, democracy, and rule of law, individual freedom
and spread of welfare are under threat of economic crisis and higher
uncertainty. Solution of economic crisis would be shield for these universal
values of European Union and identity. That’s why, it is very important to
construct new multi-dimensional paradigm. The construction of new multidimensional paradigm depends on real analysis of economic crisis and its other
aspects. In addition, there must be long and short term problem solving
approaches. In the short term, economic and political cooperation of members
are very vital. Moreover, the end of debt crisis and weakness of
competitiveness are staminal. Therefore, member states of union are obliged
to leave the old habits of the nation - state. As is known, in the crisis times,
nations prefer nationalist tendency to overcome structural problems and
receive public support. Whereas, this classic reflex of states just deepen
existing instability in regional and global levels. However, in the long term,
economic structure of European Union depends on new market liberalization
and political reforms.
There are three main purpose of this study. First to analyze correlation
between economic crisis of European Union and Identity. Secondly, to examine
political reflections of EU’s economic crisis in the context of casual factors.
Finally, projection will be made about the future of European Union.
Keywords: European Union, Economic Crisis, European Identity, Identity Crisis.

229

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                <text>AYDENIZ, Nihat
SILINIR, Murat</text>
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                <text>European identity is a concept that is constructed on the framework of  European Union objective. This objective is an inevitable component of union  and requires process to achieve its goals. The construction of European  identity is considered as a crucial target in pursuing the establishment of a  politically, economically and culturally powerful united Europe in the world.  European Union is currently facing severe economic crisis. This crisis is not just  an economic crisis, it also reflects identity crisis. European values, such as  fundamental human rights, democracy, and rule of law, individual freedom  and spread of welfare are under threat of economic crisis and higher  uncertainty. Solution of economic crisis would be shield for these universal  values of European Union and identity. That’s why, it is very important to  construct new multi-dimensional paradigm. The construction of new multidimensional  paradigm depends on real analysis of economic crisis and its other  aspects. In addition, there must be long and short term problem solving  approaches. In the short term, economic and political cooperation of members  are very vital. Moreover, the end of debt crisis and weakness of  competitiveness are staminal. Therefore, member states of union are obliged  to leave the old habits of the nation - state. As is known, in the crisis times,  nations prefer nationalist tendency to overcome structural problems and  receive public support. Whereas, this classic reflex of states just deepen  existing instability in regional and global levels. However, in the long term,  economic structure of European Union depends on new market liberalization  and political reforms.  There are three main purpose of this study. First to analyze correlation  between economic crisis of European Union and Identity. Secondly, to examine  political reflections of EU’s economic crisis in the context of casual factors.  Finally, projection will be made about the future of European Union.  Keywords: European Union, Economic Crisis, European Identity, Identity Crisis.</text>
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                <text>International Burch University</text>
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                <text>The Impacts of Government Policies on Teacher Education on English Teachers in Primary Schools in Indonesia</text>
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                <text>The issuance of government regulations on policies on teacher education displays a serious effort of the Indonesian government on improving the quality of teachers in Indonesia. While the regulations have been influential in determining the content and structure of language teacher education program, it clearly signals an increasing awareness of the government on the vital roles that teachers play on the advancement of education in Indonesia (Saukah, 2009). Yet the policies leave little supports for promoting teacher education for primary school English teachers. The paper has posited that explicit policy directives are lacking especially in embedding specific concentration on English for Young Learners within the current curriculum of pre-service teacher education, the absence of teacher competencies scheme for English teachers in primary schools, and how in-service teacher training programs may reach the bulk of English teachers in primary schools. In addition, it also accentuates the needs for utilizing the expertise of prominent figures in the area of teaching English in primary schools while maintaining linkages and full cooperation with policy actors at the local level to provide consultancy on formulating and conducting professional development programs. </text>
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                    <text>1. International Symposium on Sustainable Development, June 9-10 2009, Sarajevo

The Impacts of Religiosity on the Ethical Attitudes of the Prospective
Managers
Muzaffer AYDEMĐR
Assoc. Prof. Dr., Bilecik University, FEAS, Department of Business Administration
muzaffer.aydemir@bilecik.edu.tr
Ali GÖKSU
Assist. Prof. Dr., International Burch University, Faculty of Economics
Department of Business Administration
goksu@ibu.edu.ba
Merdzana OBRALIĆ
Research Assistant, International Burch University, Faculty of Economics
Department of Business Administration

Abstract: In this study, we aimed to explore the relationship between religiosity and business ethics.
Two dimensions of religiosity – intrinsic an extrinsic- were studied. We tested mainly one
hypothesis: whether ethical attitudes are affected by religiosity. However, we also explored the
relationships between ethical attitudes, intrinsic and extrinsic religiosity and various demographic
measures of the participants such as age, sex, and nationality.
In our study, we surveyed students at two different universities -- one is in Turkey and the other is in
Bosnia &amp; Herzegovina. Our sample consisted of first year university students. Our survey
instruments have three parts. First part included 24-vignette ethics scale of Barnett and Brown
(1994). Second part included 15-item religiosity scale of Allport and Ross (1967) -- adopted version
of it by Vitell et al. (2007). Third part contained various demographic measures such as age, sex, and
nationality.
Key Words: Religiosity, ethical attitudes, business ethics.

Introduction
Ethics has been one of the principal issues confronting businesses for many years. While they are
responsible for maximizing long-term value for the shareholders, they are also expected to adequately monitor
their employees’ performance, and to enforce and adhere to certain ethical standards.
Business ethics have been the subject of controversy and debate for many years among researchers and
practitioners. Not surprisingly, frequent scandals have fostered considerable interest and scholarly work in the
business ethics area. Recently, interest in this area was intensified due to widespread media accounts of
outbreaks of ethical failing and questionable practices by corporations and corporate executives. Events such as
the collapse of Enron, the destruction of documents at Arthur Andersen, questionable CEO compensation
packages and other practices at Tyco, and charges of fraud at WorldCom have shaken public confidence in
business world. In accordance with these ongoing discussions, scholars and practitioners are wondering what
has to be done to assure ethical behaviors in the business environment.
Some scholars debate whether religious belief should be an appropriate grounding for business ethics.
For example, Fort (1997) claims that rather than excluding religion from business ethics, business ethics ought
to consider religion as a healthy ground. He claims that there is no good reason for us to restrict people from
relying upon religion in making and justifying economic judgments. This means that theology ought to be a
participant in debates about public matters, including business ethics. Theology’s contributions will be as varied
as the philosophical alternatives for business ethics.
Calkins (2000) also states that business ethic has neglected recently its religious traditions and become
construed more narrowly as an applied philosophy and social science. This narrowness has confused business
ethics’ role in business education. Therefore, business ethics should become more integrated, interesting, and
autonomous as an academic discipline by incorporating its key religious traditions. While the philosophical
“world of ideas” is important to business ethics, so is the religious “world of ideals”; and while social science’s
deductive analysis is important to business and society, so is religion’s inductive character forming capacity.
McMahon (1986) argues that religions make valuable contributions to business ethics. Religions’
values, principles, and practices give sense of responsibility, and guidance to the people of business world.

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This current paper presents the results of a study that investigated the roles that prospective managers’
religiosity play in determining their ethical attitudes regarding questionable business practices.

Literature Review
Huffman (1988) states that religiosity is one of the strongest determinants of values. Weaver and Agle
(2002) say that religiosity is known to have an influence both on human attitudes and behavior. Furthermore,
Hunt and Vitell (1993) underline that religion is one of the factors that significantly influences ethical
judgments. Allport (1950) perceived religious motivation as differentiated by intrinsic religiosity and extrinsic
religiosity. The ‘‘extrinsically motivated person uses his religion whereas the intrinsically motivated person
lives his religion’’ (Allport and Ross, 1967: p. 434). Recently, using a student sample, Vitell et al. (2005) found
that intrinsic religiosity was a determinant of ethical beliefs. They found that intrinsic religiousness is a
significant determinant of ethical attitudes in various situations regarding questionable business practices.
Results of Vitell et al. (2006) study indicated again that intrinsic religiousness was significant
determinant of most types of ethical beliefs. Vitell et al. (2007) found that an intrinsic religious orientation
significantly explains one’s ethical beliefs for the questionable business activities. As expected, the stronger a
respondent’s sense of intrinsic religiosity, the more likely he/she was to find various ‘‘questionable’’ business
activities as wrong. An intrinsic religious orientation appear to explain ethical beliefs, as expected, with more
religiously oriented individuals being more likely to view questionable behaviors as wrong and vice versa.
Ibrahim et al. (2008) analyzed the relationship between a person’s degree of religiousness and
corporate social responsibility orientation. The statistical analysis showed that religiousness influence students’
orientation toward the economic, ethical, and philanthropic responsibilities of business.
Kennedy and Lawton (1998) examined the relationship between dimensions of religiousness
(fundamentalism, conservatism, and intrinsic religiousness) and their ability to predict students’ willingness to
behave unethically. Results of the study show a negative relationship between the dimensions of religiousness
and willingness to behave unethically. They also found relatively high positive correlation between intrinsic and
extrinsic religiousness.
Phau and Kea (2007) found from their cross-cultural research with first-year university students who
practiced their religion tend to consider themselves more ethically minded than those who do not.
Singhapakdi et al. (2000) examined the influence of religiousness on different components of
marketing professionals’ ethical decision making. The results of the study indicated that the religiousness of a
marketer can partially explain his or her perception of an ethical problem and behavioral intentions. Results also
suggest that the religiousness significantly influences the personal moral philosophies of marketers.
Siu et al. (2000) found that the ethical interest and behavior are related to religiousness. They showed
that religiousness has positive impact on ethical interest and behavior in general and the ethical philosophy of
contractualism in particular.
Clark and Dawson (1996) highlighted the importance of the religiousness construct as an influence on
ethical judgments and, possibly, on behavioral intentions. Personal religiousness is a potential source of ethical
norms, and consequently, an influence in ethical evaluations.
Conroy and Emerson (2004) surveyed university students and empirically showed that religiosity is a
statistically significant predictor of responses in seven of the eight vignettes for which religiosity is significant,
the effect is negative, implying that it reduces the “acceptability” of ethically-charged scenarios. In sum they
found that religiosity is significantly correlated with ethical perceptions.
As previous researches showed there is a statistically significant relationship between religiosity and
business ethics. Based upon the previously cited theoretical and empirical literature, we proposed the following
hypotheses involving religiosity to test here:
H1: Intrinsic religiosity is a positive determinant of the prospective managers’ ethical attitudes. That
is, those with higher intrinsic religiosity will have much higher ethical attitudes.
H2: Extrinsic religiosity is a positive determinant of the prospective managers’ ethical attitudes. That
is, those with higher extrinsic religiosity will have much higher ethical attitudes.

Methodology
This article presents the results of a study that investigated the roles that prospective managers’
religiosity play in determining their ethical attitudes regarding questionable business practices. Two dimensions
of religiosity – intrinsic and extrinsic religiousness – were studied.

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Sample
A questionnaire was completed by the students of two universities one in Turkey (public university),
and the other one is in Bosnia &amp; Herzegovina (a private university). Students who are participants of this study
are likely to be the prospective managers and professional practitioners of their fields in the future. From about
450 first-year students (freshman), 318 students completed the questionnaire correctly. The response rate is
70%. 58.5% of the sample was male and 41.5% of the sample was female. About 88% of the sample was
younger than 22 years old and 11% of the sample was older than 22 years old. All the participants were Muslim.
91.8% of the sample was Turkish and 8.2% of the sample was Bosnian. 57.5% of the sample was from
university in Turkey, and 42.5% of the sample was from university in Bosnia &amp; Herzegovina.

Measures
Our survey instruments have three parts. First part included 24-vignette ethics scale of Barnett and
Brown (1994). Second part included 15-item religiosity scale of Allport and Ross (1967). We used the adopted
version of the scale by Vitell et al. (2007). Third part contained various demographic measures such as age, sex,
and nationality.
The dependent construct in the analysis was prospective managers’ ethical attitudes as measured by the
24-vignette ethics scale of Barnett and Brown (1994). The respondents were asked to rate each vignette on a 5point scale from – definitely believe that it is unethical (1) to definitely believe that this is ethical (5). It is
important for the reader to note that a low score on this scale means that prospective managers find these
actions as more unacceptable. Overall reliability score of the ethics scale is 0.827.
Extrinsic and intrinsic religiosities were measured using the adopted version of Allport and Ross
(1967) religiosity scale and using a 5-point Likert type scale (1 = I completely disagree; 5 = I completely agree).
Here, high score means high religiosity. Overall reliability score of religiosity scale is 0.718. The intrinsic
dimension has 8 items and is exemplified by items such as, ‘‘I try hard to live my life according to my religious
beliefs.’’ This dimension exhibited a reliability of 0.769. The extrinsic dimension includes 6 items and has a
reliability of 0.683. It is exemplified by items such as, ‘‘I go to religious services because it helps me make
friends.’’

Results
Correlation and multiple regression analyses were used to test the hypothesis. In addition, the
Independent Samples Test is used to compare participants’ ethical attitudes and religiosity levels in terms of
age, sex, nationality etc.
There is a statistically significant relationship between intrinsic religiosity and ethical attitudes of the
participants. Correlation coefficient is -0,290 (p = 0,000). Correlation is significant at the 0.01 level (2-tailed).
That means participants who have higher intrinsic religiosity score have more positive ethical attitudes than
participants who have lower intrinsic religiosity score. There is no significant relationship between extrinsic
religiosity and ethical attitudes of the participants. We could not find any significant relationship between
dimensions of the religiosity, either.
Multiple regression analyses were used to analyze the data and test the hypotheses. Dimensions of the
religiosity, ethnicity, age, types of the university and sex were independent variables and the ethical attitudes of
the participants were dependent variable. However, multiple regression analyses showed that, there are only
statistically significant relationship between intrinsic religiosity, ethnicity, sex and ethical attitudes. Age, types
of the university and extrinsic religiosity have no significant impact on the participants’ ethical attitudes. The
results of the regression analyses are below (Table 1). The results clearly illustrates that an intrinsic religious
orientation, ethnicity and sex significantly explained the participants ethical attitudes. As expected, the stronger
a participant’s sense of intrinsic religiosity the more likely they were to find these various ‘‘questionable’’
business activities as wrong and vice versa. Thus, hypothesis 1 was supported, but hypothesis 2 was not
supported.

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Table 1: Regression Analyses
Model Summary
Model

R

R Square

Adjusted R Square

Std. Error of the Estimate

1

,422a

,178

,170

,45198

a. Predictors: (Constant), Sex, Intrinsic Religiosity, Ethnicity
ANOVAb
Model
1

Sum of Squares

df

Mean Square

F

Sig.

Regression

13,884

3

4,628

22,655

,000a

Residual

64,146

314

,204

Total

78,030

317

a. Predictors: (Constant), Sex, Intrinsic Religiosity, Ethnicity
b. Dependent Variable: Ethical Attitudes
Coefficientsa
Unstandardized
Coefficients
Model
1

Standardized
Coefficients
t

Sig.

11,204

,000

-,235

-4,511

,000

,096

,208

3,940

,000

,053

,191

3,624

,000

B

Std. Error

(Constant)

2,132

,190

Intrinsic Religiosity

-,155

,034

Ethnicity

,376

Sex

,192

Beta

a. Dependent Variable: Ethical Attitudes
According to the Independent Samples Test female participants (mean = 2.1120; std. deviation =
0,49880) have more positive ethical attitudes than male participants (mean = 2,3782; std. deviation = 0,45005).
This result is statistically significant (F = 0,190; t = -4,880; p = 0,000). Furthermore, female participants (mean
= 3.8663; std. deviation = 0,77121) have higher intrinsic religiosity score than male participants have (mean =
3.6761; std. deviation = 0,70575). This result is statistically significant (F = 1,203; t = 2,243; p = 0,026).
The Independent Samples Test showed that Turkish participants (mean = 2,1804; std. deviation =
,47967) have more positive ethical attitudes than Bosnian participants (mean = 2,6955; std. deviation =
0,43537). This result is statistically significant (F = 0,254; t = -5,284; p = 0,000). Furthermore, Turkish
participants (mean = 3,8215; std. deviation = 0,75874) have higher intrinsic religiosity score than Bosnian
participants have (mean = 3,4038; std. deviation = 0,50536). This result is statistically significant (F = 8,330; t =
2,751; p = 0,006) too.
In terms of university type, there are no significant differences between ethical attitudes and extrinsic
religiosity levels of the participants. However, there is a significant difference between participants of the two
universities in terms of intrinsic religiosity. Specifically, participants of the Turkish University have a lower
intrinsic religiosity score (mean = 3,6277; std. deviation = 0,71974) than participants of the Bosnian University
(mean = 4,0037; std. deviation = 0,73713). This result is statistically significant (F = 0,371; t = -4,557; p =
0,000).

Conclusion
In summary, hypothesis 1 was generally supported. That is, an intrinsic religious orientation appears to
explain, in part, one’s attitude toward questionable business practices. People who have a stronger intrinsic
religious orientation tend to be more likely to believe that questionable business activities were wrong or
unethical. Hypothesis 2 was not supported. Apparently, extrinsic religiosity is not a factor in determining one’s
attitudes toward questionable business practices. However, it is perhaps not surprising that someone who has
extrinsic religious orientation might be inclined to support these kinds of activities.
Our findings related to the intrinsic religiosity are consisted with the findings of Vitell et al. (2006;
2007). In addition, the finding about the relationship between sex and ethical attitudes is also consisted with the

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other studies’ findings. For example, Aydemir and Demirci (2008) found that female participants have more
ethical attitudes than male participants have.
As with any study, some limitations exist. Bosnian participants’ size is very limited. In addition, there
are clearly other variables that were not included in this study which may help to explain the ethical attitudes of
the prospective managers. For example, while the age, sex, nationality factors were examined, it might be
interesting to examine other demographic variables such as religious affiliation, job experience, etc.
Furthermore, the differences between practicing or non-practicing believers’ ethical attitudes are also interesting
to be examined.
We believe that this study is an important step toward understanding the relationship between
religiosity and ethical attitudes of people in the global business environment. Especially, it is very important to
understand people’s attitudes in the multi-ethnic, multi-cultural, and multi-religion environments.
In summary, the field of business ethics, religiosity, and the relationship between business ethics and
religiosity require further empirical studies.
To the extent that current university students are future business leaders, as Conroy and Emerson
(2004) suggested that management teams that include more ethnically and sexually diverse, older, and churchgoing (or mosque/synagogue-going) members (holding all else equal) may reduce the probability of future
ethics scandals like those involving Enron, Arthur Andersen, WorldCom and others.

References
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Aydemir, M., and Demirci, M. K. (2008), Ethical Perceptions of the Future Leaders: A Case of a Turkish University.
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Calkins, M. (2000). Recovering Religion’s Prophetic Voice for Business Ethics. Journal of Business Ethics, 23: 339-352.
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Phau, I. and Kea, G. (2007). Attitudes of University Students toward Business Ethics: A Cross-National Investigation of
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Singhapakdi, A.; Marta, J. K.; Rallapalli, K. C. and Rao, C. P. (2000). Toward and Understanding of Religiousness and
Marketing Ethics: An Empirical Study. Journal of Business Ethics, 27: 305-319.
Siu, N. Y. M; Dickinson, J. R. and Lee, B. Y. Y. (2000). Ethical Evaluations of Business Activities and Personal
Religiousness. Teaching Business Ethics, 4: 239-256.
Vitell, S. J. and Muncy, J. (2005). The Muncy–Vitell Consumer Ethics Scale: A Modification and Application. Journal of
Business Ethics 62(3), 267–275.
Vitell, S. J.; Paolillo, J. G. P. and Singh, J. J. (2006). The Role of Money and Religiosity in Determining Consumers’ Ethical
Beliefs. Journal of Business Ethics, 64: 117-124.
Vitell, S. J.; Singh, J. J. and Paolillo, J. (2007). Consumers’ Ethical Beliefs: The Roles of Money, Religiosity and Attitude
toward Business. Journal of Business Ethics, 73: 369-379.
Weaver, G. R. and Agle, B. R. (2002). Religiosity and Ethical Behavior in Organizations: A Symbolic Interactionist
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                    <text>3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

The Impacts Of Using Additional Teaching Materials On Students’ Performance In
Package Program Education: The Case Of Fidelio And Sejour
Hasan Kinay, Abdullah Akgün, Hakan Çetin, Yusuf Yilmaz, Zeki Akinci
Akdeniz University
E-mails: kinay@akdeniz.edu.tr, akgun@akdeniz.edu.tr, hakanc@akdeniz.edu.tr,
yusufyilmaz@akdeniz.edu.tr, zakinci@akdeniz.edu.tr
Abstract
This study has been carried out to examine the effects of the use of additional teaching
materials on student's performances, during educational activities regarding the use of
package programs in the tourism sector. The study design called for two separate groups.
Students were provided with a laboratory for study outside of course hours. 73 students took
part in practice sessions outside of course hours, while a total of 145 students took the
examinations. While researching the effects of using course books, 93 students took classes
having been provided course books, while a further 97 students took the classes without
course books. A post test controlled experimental design was used to compare the two
groups. The study was carried out with third year students of the Akdeniz University, School
of Tourism and Hotel Management in the fall term of the 2011 – 2012 educational year. To
gather data on the effectiveness of usage of course books, the Fidelio program instructors
applied a test with 10 open ended questions, prepared by employees working in the sector and
using the program and the researchers. For the laboratory effectiveness study, a post test
consisting of 10 questions was prepared by the researchers together with sector employees
and applied to the students. The results of the study were evaluated using the SPSS 15.0
statistical software package. Based on the findings, the researchers have made
recommendations on the use of course books and laboratory study outside of class hours in
applied courses such as package program instruction.
Keywords: Additional Teaching Materials, Package Program Education, Package Program
Usage
1.INTRODUCTION
We are living in an age where global competition pressures are increasing, information is
produced rapidly and the information produced is consumed even faster than it is being
created; the information age. This age is characterized by an increased flow of information
between organizations, individuals and institutions, where the effectiveness of this interaction
is high. The increase of the amount of information, triggered by computer use, has affected
all sectors, including the tourism and hotel sector.
The tourism sector bases activities on the production of services, requiring an active
workforce, while some positions, such as customer service and reception, necessitate a face to
95

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

face relationship with customers, meaning that there is a need for qualified personnel. In the
constantly changing and developing society, it is clear that individuals who can use
information technologies in an efficient way will be considered to be highly qualified and
will be more successful (Kurbanoğlu and Akkoyunlu, 2002). For this reason, those wishing to
find employment in the tourism sector must be skilled in the use of at least one of the
automated systems that are widely used, in order to find employment more easily. The
effective use of information technologies in the tourism industry, in hotels, catering
establishments, travel companies and sub-units of these organizations, facilitates the
management of human resources and increases the efficiency of employees. If human
resources can benefit from information technologies, the quality and global competitiveness
of the tourism industry will increase (Alkaya, 2006).
A study performed in 2004 shows that the greatest issue encountered in computer use in
hotels stems for the users, but more specifically, the training of users. The same study
concludes that “problems caused by the training of users must be decreased” (Kınay and
Kınay, 2004).
An examination of curricula of schools providing tourism education shows that the vast
majority include courses on automated systems used in the sector. The most encountered
problem in automation education is that students are not able to repeat and practice what the
learn in class. Even if the student is able to perform all of the tasks as described by the
instructor, as the students are not able to repeat these tasks outside of the classroom, they
usually come to the next session having forgotten all they have learned. However, being
“informed” in the information age means to develop learning capacities, use information,
obtain new skills and turn this into a consistent form of behaviour (Yıldırım, 2001). Failure to
utilise skills learned in class outside of the classroom means that learning has not really taken
place.
In information technologies education, whether a student owns a computer, how effectively
the student uses computers in daily life, and the social environment all affect the quality of
the learning process. A study performed on “information technology education in primary
schools shows that gender, the educational status of the parents, whether the family owns a
computer, whether the parents assist the child with homework, the student's perceptions and
attitudes towards studying all have a statistically significant effect (Demir, 2008).
In the transition from an industrial society to information society, educational models also
exhibit significant changes. In transitioning to an information society, the teacher's role as a
guide, the student learning through teamwork, management based on educationaladministrative leadership, learning based on personal initiative, variable educations programs,
organizational learning and multi-faceted conceptional learning criteria become important. In
this context, learning through computer laboratory activities, with peers, through debate and
consulting other resources and by joint activities that allow students to complement each
other, is considered to have the potential to be high quality and sustainable.
Many studies show that the use of additional teaching materials has a positive effect on
student success. The effect of computer assisted instruction has been shown to have a positive
effect in science classes (Altunay and Şeker, 2008), English classes (Akdağ and Tok, 2008),
and education with autistic children (Bayram, 2006).
2. INFORMATION TECHNOLOGIES AND PACKAGE PROGRAMS
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�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

All technology used in gathering, processing, storing, transmitting through networks and
presenting information to users, including communication and computing technologies, may
be referred to as “information technologies” (Tonta,1999).
Developments in information technology have also affected the field of software. Two
important developments have taken place in the field of software for end users in an
organizational context. Firstly, instead of specific programs with a single aim developed by in
house software experts or end users, organizations are using package programs developed by
software companies. This trend began with the emergence of affordable and easy to use
software packages designed for micro computers. Today, package programs are available for
almost every sector and are developed and marketed by software companies.

3. USAGE OF PACKAGE PROGRAMS IN THE TOURISM SECTOR
Considering that electronic trade is becoming widespread and will take up an important share
in the total trade volume of all countries, information technology has become an important
issue (Gölönü, 2006). Computer based automation systems have become an important
infrastructural element in the tourism sector. To address this need, many software companies
have developed automation software systems specifically for hotels.
Tourism companies are required to gather information regularly, store this information and
recall it when necessary. Travel agents are required to fill in forms regarding the products or
services that they market as intermediaries, such as accommodation, independent catering
services from restaurants, cafes and bars etc., yacht and boat rental companies, other travel
agencies organizing city tours, airlines, car or limousine rental companies, railways, maritime
transportation companies, and those providing guidance services in museums and places of
interest in order to achieve continuity in their services and therefore achieve efficiency and
customer satisfaction. Therefore, travel agencies are marketing information in a sense. In this
context, travel agencies depend on correct and timely information in their operations, and
information technologies are a vital aspect in management.
As the tourism sector is based on the production and development of information,
information technologies are highly significant. For this reason, there is a multitude of
package programs for tourism operators on the market and it is almost impossible to find a
tourism agency that does not use package programs. Most of the software developed for the
tourism sector targets travel agencies and organizations providing accommodation.
4. PACKAGE
INSTITUTIONS

PROGRAM

EDUCATION

IN

TOURISM

EDUCATION

Software companies marketing to the tourism sector provide most of their automation
software to education institutions providing tourism education for free or a modest fee. For
example, PROTEL, a company representing the Fidelio program provides free education to
instructors giving reception courses in universities, in the scope of the Tourism Education and
Employment Support Project. If the instructor achieves a score of 70 or higher in the
examination at the end of the training, the Fidelio program is provided to the educational
institution free of charge. SAN Bilgisayar, the producer of the Sejour program, used in travel
agency automation, provided the program to schools free of charge, but now is struggling to
97

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

cope with the demand and charges a modest fee. Some other programs such as Newage and
Tourkuaz are free to try or have demo versions.
5. METHODOLOGY
5.1. Aim of the Study
The aim of the study is to identify whether the use of course books and laboratory
sessions outside of class hours, constituting additional teaching materials, has an effect on
student success in applied vocational information technology courses. Furthermore, this study
aims to identify if schools and administrators providing IT systems education should facilitate
the provision of resources and space for students to study outside of class hours, to achieve
higher quality and permanency in learning processes.
5.2. Research Methods
The study consisted of two parts. 73 students took part in laboratory application
sessions outside of class hours, and took the examination which was taken by a total of 145
students. To examine the effectiveness of the use of course books, 93 students were provided
with course books, while 97 students were not. The study used a post test controlled
experimental design. The population for the study was all students receiving package
program education, while the sample selected consisted of third year students at the Akdeniz
University, School of Tourism and Hotel Management, department of travel and
accommodation management. The data was gathered based on the results of the test that was
performed. All data was analyzed using the SPSS 15.0 program.
5.3.Hypothesis
Assuming that practice on the computer is necessary for students to be successful in
package program education, our hypothesis was as follows
H1: Practice with the package program in the computer laboratory outside of class hours,
together with peers, has a positive effect on academic success.
Assuming that students required course books as well as computer practice to be
successful in package program education, our hypothesis was as follows:
H2: Apart from computer practice in package program education, the distribution of course
books has a positive effect on academic success.
6. FINDINGS
In this section, we will examine the hypothesis formulated above. Table 1 displays the
correlation between students practice in computer laboratories outside of class hours and
course success.

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�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

Table 1: Students activities outside of class hours and Success Rates
Correlation

Success

Success

Study Outside
of Class

1

.423**
.000

Study Outside
of Class

146

146

.423**

1

.000
146

146

As shown in Table 1, there is a correlation between the exam results and the time spent by
students in study outside of class hours. The correlation coefficient was found to be .423. As
a result, we can conclude that study in computer laboratories outside of class hours has a
moderate positive effect on academic success (Büyüköztürk et al., 2010a). Based on this data,
we can accept hypothesis H1.
Table 2 shows the results of a t-test analysis performed on independent groups to
identify the effect of the provision of course books apart from computer practice, on
academic success in package program education.
Table 2: The effect of course books
Course Books

N

X

S

Control Group

93

24.3434
44.2151 9

Experimental
Group

93

21.8996
64.1935 0

df

t

p

92

-5.7684 0,000

According to the results of the t-test, shown in Table 2, t(92) = -5.7684, p&lt;0.05, and Cohen’s
d = 0.598. Therefore, we can say that the provision of course books has a statistically
significant effect on student success and this effect (Cohen’s d = 0.598) is moderate
(Büyüköztürk et al., 2010b). The experimental group was observed to have a higher rate of
success. Therefore, we can accept our hypothesis H2.

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�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

7. CONCLUSION AND RECOMMENDATIONS
It has been shown that practice with programs outside of class hours and the provision
of a resource book increases the academic success of students receiving applied package
program education. Therefore, organizations providing package program education should
consider acquiring package program demos, course books and other additional teaching
materials for the use of students in order to increase student learning levels and success rates.
It is clear that the use of additional teaching materials increases the quality of instruction. A
high quality learning process will doubtlessly lead to a higher level of success. Educational
institutions may also consider the possibility of allowing students to log on to the campus
services from their home computers, in order to practice using package programs. Providing
the demo versions of package programs for students to install on their home computers may
also be an effective way to facilitate the learning process.
This study has examined the effects of the usage of course books and laboratory package
program use outside of class hours. Similar studies may be performed on the usage of other
teaching materials. In this study, we have not performed research regarding the permanency
of learning and this may be addressed by other researchers.
REFERENCES
Alkaya, Y. (2006). Turizm Endüstrisinde Bilgi Sistemleri Uygulamasında İnsan
Kaynaklarının Yönetimi, http://ab.org.tr/ab06/bildiri/99.doc, Accessed 10.04.2012.
Akdağ, M., &amp; Tok, H. (2008). Geleneksel Öğretim ile PowerPoint Sunum Destekli Öğretimin
Öğrenci Erişisine Etkisi. Eğitim ve Bilim Dergisi, 33(147), 26-34.
Bayram,
S.
(2006).
Bilgisayar
Destekli
Özel
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Eğitim.

Altunay, A.Y. &amp; Şeker, R. (2008). Bilgisayar Ortamında Hazırlanan Kavram Haritalarının
Bir Öğretim Materyali Olarak Fen Bilgisi Dersinde Kullanılmasının İlköğretim
Öğrencilerinin Başarılarına Etkisi. TSA Dergisi, 12(3): 19-32.
Öğüt, A., Güleş, H.K. &amp; Çetinkaya, A.Ş. (2003). Bilişim Teknolojileri Işığında Turizm
Işletmelerinde Yönetim: Enformatik Bir Bakış. 1. Basım, Ankara: Nobel Yayıncılık.
Yılmaz, M.P. (2007). Chermik: Otel Otomasyon Sistemi. Elektrik-Elektronik Bölümü
Dergisi, .
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İşgören Seçme Yöntemlerine Yönelik Bir Araştırma. Karamanoğlu Mehmetbey Üniversitesi
İktisadi ve İdari Bilimler Fakültesi Dergisi, 15: 275-296.
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Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 20: 51-63 .
Kınay, F. &amp; Kınay H., (2004), Konaklama Işletmelerinde Kullanılan Önbüro Paket
Programları Üzerine Antalya Yöresinde Bir Araştırma. TSE Standart dergisi, 43(510): 70-79.
Kurbanoglu, S. &amp; Akkoyunlu, B. (2002). Bilgi Okuryazarlığı: Bir İlkögretim Okulunda
Yürütülen Uygulama Çalışması. Türk Kütüphaneciliği, 16(1): 20 - 41.
Yıldırım, R. (2001). Öğrenmeyi Öğrenmek. İstanbul: Sistem Yayıncılık.
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Balay, R. (2004). Küreselleşme, Bilgi Toplumu ve Eğitim. Ankara Üniversitesi Eğitim
Bilimleri Fakültesi Dergisi, 37(2): 61-82.
Gölönü, S. (2006). Gelişen Teknolojiler, Öğrenen Örgütler ve Halkla İlişkiler. Selçuk
Üniversitesi İletişim Fakültesi Dergisi, 4(3): 73-81.
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