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                    <text>Effects of Government Incentives in the Tourism Industry and the Case of
Turkey
Yusuf TugrulKaraaslan
Dumlupinar University,
Turkey
yusufkaraaslan@gmail.com
Ismail Sahin
CanakkaleOnsekiz Mart University,
Turkey
akademi06@hotmail.com

Abstract: According to World Tourism Organization (UNWTO) Turkey is currently the 6th
most attractive tourism destination in the world. In year 2014 Turkey is expecting 38 million
tourists and about $ 35 billion of revenue. Objective for 2023 is 50 million tourists and $ 50
billion of revenue. But the country is facing challenges in acquiring same success in terms of
the receipts per arrival. To maximize the revenue per arrival government is planning to boost
the sector by diversifying with innovative branches just as agro-tourism, geo-tourism,
culinary, cultural, extreme, heritage, medical, wellness nautical, religion, slum, wildlife
tourism.

Government incentives and support provided to tourism industry has an important
contribution in development of tourism sector. Turkish government reveals abundant
incentives for the industry that can be seen by evaluating the world statistics throughout the
global outlooks. Government incentives for the tourism sector are becoming increasingly
important and urgent in the context of globalization. The reason of this importance comes
from the power of the sector’s contribution on the balance of payments. Main objective of this
article is to emphasize; the changing structure of the sector in the last thirty years and the
need for the government incentives in the tourism industry development.
Keywords:Tourism,intervals, government incentives, tourism promotion, tourism investments,
world tourism, tourism statistics.

95

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                <text>TUGRUL KARAASLAN, Yusuf
SAHIN, Ismail</text>
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                <text>According to World Tourism Organization (UNWTO) Turkey is currently the 6th most attractive tourism destination in the world. In year 2014 Turkey is expecting 38 million tourists and about $ 35 billion of revenue. Objective for 2023 is 50 million tourists and $ 50 billion of revenue. But the country is facing challenges in acquiring same success in terms of the receipts per arrival. To maximize the revenue per arrival government is planning to boost the sector by diversifying with innovative branches just as agro-tourism, geo-tourism, culinary, cultural, extreme, heritage, medical, wellness nautical, religion, slum, wildlife tourism.    Government incentives and support provided to tourism industry has an important contribution in development of tourism sector. Turkish government reveals abundant incentives for the industry that can be seen by evaluating the world statistics throughout the global outlooks. Government incentives for the tourism sector are becoming increasingly important and urgent in the context of globalization. The reason of this importance comes from the power of the sector’s contribution on the balance of payments. Main objective of this article is to emphasize; the changing structure of the sector in the last thirty years and the need for the government incentives in the tourism industry development.  Keywords:Tourism,intervals, government incentives, tourism promotion, tourism investments, world tourism, tourism statistics.</text>
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                <text>Competition in the Albanian Market</text>
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                <text>Sonila, GRUDA</text>
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                <text>It is a fact that Albania was the last country in Eastern Europe, which began the implementation of the free market principles after 90s. So, at the beginning of the transition, the so named competition was an inevitable phenomenon of the new market even the actions that flow from it, were new to the Albanians. In the economic terms, the competition received comprehensive treatment in social life, as the previous system, generally, excluded the market from the spheres of competitiveness because Albanian market had a leading role played by the state. As the other countries of the Western Balkans region, involved in the process of European integration, the culture of competition remains a challenge for Albania. In general, the structures for the protection of competition in developing countries are at similar stages to the creation or strengthening of national competition authorities and the legal framework that applies in this area, there is a high level approach to European legislation. Little experience in the early stages, insufficient knowledge of the legal framework of market players, lack of education with the concepts of competition, difficulties of consolidating national competition authorities and incomplete enforcement of the law, remain common problems of competition authorities for developing countries. Precisely these problems pose major challenges for solutions in the way of integration of Albania into the European Union.   Implementation of the legal framework for competition, deepening the independence and accountability of the institution of the Competition Authority, the awareness of market participants with the principle that competition means economic prosperity, supported by the strong inter-agency cooperation and a greater transparency public, are the main pillars of national policy document on competition. Based on the problems noticed for the absence of the legal actors on the market this project proposal analyses the necessary competition policies, economic conditions in which it is developed the actual competition law and competition policy in Albania. The main questions raised will be: what are the direct and indirect influences of the unfair competition? Which sectors face significant problems to compete the market and why? What is the innovation level and how it helps the business to become successful in Albania? Basically the research is based on the annual reports and significant studies of Ministry of Finance and many researched made by NGO’s for the region.   Keywords: Economic indicators, innovation, competition analysis, sector analysis.  </text>
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PeerReviewed</text>
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                    <text>Research of the Psychological Factors That Have Influence on Consumer
Behavior
Sandra SočeKraljević
Sveučilište u Mostaru, Ekonomskifakultet
Bosnia And Herzegovina
sandra.soce-kraljevic@sve-mo.ba
MarijaBrekalo
Bosnia And Herzegovina
maja.brekalooo@gmail.com
Abstract: Psychological factors are an interesting area of research because they are
"hidden", they cannot be seen, and so we do not know how they act on consumers. This
research was necessary to determine whether psychological factors (motivation, perception,
learning, beliefs and attitudes) have influence on the behavior of consumers when they choose
retail trade or on creation of satisfied and loyal customers. For each of the psychological
factors have created a different claims that relate on the most common factors based on which
consumers make decisions about the choice of retail stores.As a key factor that affects the
choice of retailing and the consumer satisfaction singled out the kindness and helpfulness of
the sales staff inside the retail trade.
It is surprising that prices are only fourth of the factors based on which consumers choose
retail. In recent years, it was a lot of talk about the global crisis, unemployment, and one
would expect that the price be in the first place. But that just shows that the quality of service
is necessary to considered as the source of competitive advantage.Aim of the owners should
be building a relationship of trust with consumers. Their interests should be viewed as
interests of partners in achieving success.Research has shown that consumer satisfaction
results in their return again to retail and sharing positive experiences on family, friends, and
acquaintances.Satisfied consumers are generally becoming loyal consumers and the retail
trades with them have no fear that they will cross the competition.
Keywords: psychological factors, consumer behavior, satisfaction, loyalty, retail.

193

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                <text>Research of the Psychological Factors That Have Influence on Consumer Behavior</text>
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                <text>Sandra Soče , KRALJEVIĆ
Marija, BREKALO</text>
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            <elementTextContainer>
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                <text>Psychological factors are an interesting area of research because they are "hidden", they cannot be seen, and so we do not know how they act on consumers. This research was necessary to determine whether psychological factors (motivation, perception, learning, beliefs and attitudes) have influence on the behavior of consumers when they choose retail trade or on creation of satisfied and loyal customers. For each of the psychological factors have created a different claims that relate on the most common factors based on which consumers make decisions about the choice of retail stores.As a key factor that affects the choice of retailing and the consumer satisfaction singled out the kindness and helpfulness of the sales staff inside the retail trade.  It is surprising that prices are only fourth of the factors based on which consumers choose retail. In recent years, it was a lot of talk about the global crisis, unemployment, and one would expect that the price be in the first place. But that just shows that the quality of service is necessary to considered as the source of competitive advantage.Aim of the owners should be building a relationship of trust with consumers. Their interests should be viewed as interests of partners in achieving success.Research has shown that consumer satisfaction results in their return again to retail and sharing positive experiences on family, friends, and acquaintances.Satisfied consumers are generally becoming loyal consumers and the retail trades with them have no fear that they will cross the competition.  Keywords: psychological factors, consumer behavior, satisfaction, loyalty, retail.  </text>
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                    <text>The Role of Behavioral Economics in B&amp;H; Does Remittances and Foreign
Aid Have Adverse Effect on Economic Development?
Aida Soko
University of Sarajevo
Bosnia and Herzegovina
aidasba@hotmail.com
Abstracts: Although the behavioral economics is subject of interest for over 50 years, it
becomes fashionable again, as result of global crisis, to reassess the influence of irrational
factors to economic development. B&amp;H is exposed to constant crisis regardless to global one
and it is hard to find rational explanations for many developments. At the same time there is
no enough empirical findings and researches that would offer quantification of irrationality
as well as intensity and correlation between some „usual suspects“ among variables that may
have impact on economic development path. Generally speaking, B&amp;H is not the only country
that has complex administrative set up, even in regional terms. There are number of more
developed countries that made such decisions on pure political basis still being very efficient
in economic sense. B&amp;H is also not only transition country that has to pass through structural
reforms and make full turnover from economy reliance on big socialist companies to market
economy based on smaller scale private ownership.
There are rational rules of economic models, there are experiences of transition countries,
there are lessons learnt on how the political issues can be solved on still economically
efficient way, so why the Bosnian case is so specific? Are there rational reasons or we shall
seek for other type of explanations?Behavioral economics as a combination of psychology
and economy aiming to find answers on market functioning in conditions where market
players are exposed to limited human resources and there are specific complications in place.
Well, this is precise and effective description of B&amp;H market: the lack of entrepreneurial
tradition combined with complex transition process and relatively low level of foreign direct
investments that may be a shortcut in knowledge transfer. In identifying specifics aspects of
behavioral economics and its impact on economic development in BiH qualitative and
quantitative analysis of different aspects of the research problem has been done. It includes
desk analysis of relevant literature, articles and papers, a comparative analysis of selected
(comparable) developing and transition countries, analysis of interrelations between
remittances and donor funds as dependent variable and economic indicators (GDP per
capita, FDI inflows per capita) as independent variables. Theories used include Prospect
theory, Disruptive Theory and Leapfrogging concept, while correlation and regression
analysis of remittances / grants and economic development indicators are used in data
analysis.Specifically, among developing and transition countries, those having major
investors in private sector among domestic or neighboring countries have slower economic
growth. In particular case of B&amp;H, private sector development is in addition restricted by
public sector dominance.The research therefore confirmed reverse relationship between grant
funds and remittances and economic development, giving a valuable input in BiH context and
need of public sector reform as a tool to boost private sector development.
Keywords: Behavioral economics, B&amp;H, Public sector, Private sector, Economic
development.

79

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                <text>Although the behavioral economics is subject of interest for over 50 years, it becomes fashionable again, as result of global crisis, to reassess the influence of irrational factors to economic development. B&amp;H is exposed to constant crisis regardless to global one and it is hard to find rational explanations for many developments. At the same time there is no enough empirical findings and researches that would offer quantification of irrationality as well as intensity and correlation between some „usual suspects“ among variables that may have impact on economic development path. Generally speaking, B&amp;H is not the only country that has complex administrative set up, even in regional terms. There are number of more developed countries that made such decisions on pure political basis still being very efficient in economic sense. B&amp;H is also not only transition country that has to pass through structural reforms and make full turnover from economy reliance on big socialist companies to market economy based on smaller scale private ownership.    There are rational rules of economic models, there are experiences of transition countries, there are lessons learnt on how the political issues can be solved on still economically efficient way, so why the Bosnian case is so specific? Are there rational reasons or we shall seek for other type of explanations?Behavioral economics as a combination of psychology and economy aiming to find answers on market functioning in conditions where market players are exposed to limited human resources and there are specific complications in place. Well, this is precise and effective description of B&amp;H market: the lack of entrepreneurial tradition combined with complex transition process and relatively low level of foreign direct investments that may be a shortcut in knowledge transfer. In identifying specifics aspects of behavioral economics and its impact on economic development in BiH qualitative and quantitative analysis of different aspects of the research problem has been done. It includes desk analysis of relevant literature, articles and papers, a comparative analysis of selected (comparable) developing and transition countries, analysis of interrelations between remittances and donor funds as dependent variable and economic indicators (GDP per capita, FDI inflows per capita) as independent variables. Theories used include Prospect theory, Disruptive Theory and Leapfrogging concept, while correlation and regression analysis of remittances / grants and economic development indicators are used in data analysis.Specifically, among developing and transition countries, those having major investors in private sector among domestic or neighboring countries have slower economic growth. In particular case of B&amp;H, private sector development is in addition restricted by public sector dominance.The research therefore confirmed reverse relationship between grant funds and remittances and economic development, giving a valuable input in BiH context and need of public sector reform as a tool to boost private sector development.    Keywords: Behavioral economics, B&amp;H, Public sector, Private sector, Economic development.</text>
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                    <text>The Features and Challenges of Democratization Process in the Balkans

Gloria Shkurti
Sakarya University
Turkey
gshkurti09@epoka.edu.al
SalihOzcan
Epoka University
Albania
sozcan@epoka.edu.al
Abstract: This paper aims to analyze the consolidation of democracy in the Balkans, but
mostly demonstrated in the case of Albania. The process of democratization in the Balkans
has undergone a long path since the fall of the communist regime in the region. As a
consequence the analysis of the democratization in the Balkans has remained vague and
difficult to be framed. This research was conducted on bases of quantitative and qualitative
researches. In terms of the qualitative research there were conducted nine interviews with
people that are competent in this field (such as politicians, analysts, political scientist etc.).
The interview consisted of 6 open-ended and fully structured questions. Furthermore these
interviews were conducted via e-mail or face-to-face. Secondly, the quantitative study will be
based on primary data that is taken from the reports of Freedom House and the Economist
Intelligence Unit.
On basis of this study the democratization process can be understood through two main
approaches: political and social approach. In terms of the political approach there should be
considered the history of the Balkans (conflicts, wars and communist regimes). On the other
hand there is the social approach related with the ill feelings transmitted from one generation
to another, which indirectly affects the consolidation of democracy. Moreover in this article
the process of democratization is analyzed also in terms of the external factors such as that
EU or USA. In addition there is done also a short comparison, between Balkan states and
other ex-communist states (such as: East European states, Czechoslovakia, Poland, etc.).
After assessing all the elements, the future of democratization process in the Balkans and
especially in Albania gives space for being optimistic and pessimistic at the same time. While
optimism is related with the fact that there is no other path to be followed except
democratization, pessimism on the other hand is related with the will of the political class.
Key words: democratization, consolidation of democracy, the Balkans, challenges, features.

37

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                    <text>The Challenges of Western Balkans towards the European Union

Loren Senja
Epoka University
Albania
lsenja@epoka.edu.al

Abstract: Integration of the Western Balkans in the European Union is one of the major
challenges in the policies of this Union. There are different reasons for this situation.
European countries look with distrust coexistence of peoples of the Balkan under the mantel
of EU. The economic crisis that has involved the European Union has created difficulties in
integration of the Western Balkans. As a result of economic crisis extremist spirit was added
in some states of the Union.
This paper presents challenges faced by Western Balkan countries towards EU
integration.The hypothesis of this paper is to analyze economic crisis in European Union and
diminished initiative to expand to new countries. Paper also analyzes the impact of Balkans
interior conflicts of 1990s and approaches towards integration. Additionally paper examines
the steps that are following Western Balkans to become EU member. What are the challenges
of Western Balkan countries towards EU integration? Why Enlargement of Union was not
supported too from citizens of EU? What new brought economic crisis in EU?
Strong economic dependence of Balkan states with European Union and national deficits has
less opportunity for progress. Solving the economic crisis is seen with more priority by
countries members of the EU rather than its expanding initiatives. Furthermore the paper
discusses the fact that economic crisis raised the extremist spirit of some European Union
member states. Countries like Netherlands and Greece have their veto for the further
expansion of the Union. Methodology used is multiple case reports through qualitative
method. Literature is based in different books, newspapers and various articles related with
this topic. First part discusses Balkan internal problem and EU. The second part analyzes
European Union economic crisis and integration of Western Balkans.
Keywords: Western Balkans, European Union, Economic Crisis, Expanding, Integration

12

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                <text>Integration of the Western Balkans in the European Union is one of the major challenges in the policies of this Union. There are different reasons for this situation. European countries look with distrust coexistence of peoples of the Balkan under the mantel of EU. The economic crisis that has involved the European Union has created difficulties in integration of the Western Balkans. As a result of economic crisis extremist spirit was added in some states of the Union.  This paper presents challenges faced by Western Balkan countries towards EU integration.The hypothesis of this paper is to analyze economic crisis in European Union and diminished initiative to expand to new countries. Paper also analyzes the impact of Balkans interior conflicts of 1990s and approaches towards integration. Additionally paper examines the steps that are following Western Balkans to become EU member. What are the challenges of Western Balkan countries towards EU integration? Why Enlargement of Union was not supported too from citizens of EU? What new brought economic crisis in EU?   Strong economic dependence of Balkan states with European Union and national deficits has less opportunity for progress. Solving the economic crisis is seen with more priority by countries members of the EU rather than its expanding initiatives. Furthermore the paper discusses the fact that economic crisis raised the extremist spirit of some European Union member states. Countries like Netherlands and Greece have their veto for the further expansion of the Union. Methodology used is multiple case reports through qualitative method. Literature is based in different books, newspapers and various articles related with this topic. First part discusses Balkan internal problem and EU. The second part analyzes European Union economic crisis and integration of Western Balkans.   Keywords: Western Balkans, European Union, Economic Crisis, Expanding, Integration</text>
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                    <text>Towards Establishing Financial and Budget Indicators for Municipalities:
A Literature Review
MirjanaSejdini
Epoka University
Albania
msejdini@epoka.edu.al

Abstract:Currently, one of the main problems that municipalities and other stakeholders face
is having some objective indicators related to the finances and particularly the budget of
municipalities in the Republic of Macedonia. Considering the nature of local government
finances and consulting various previous studies carried in similar countries like Macedonia,
it is possible to generate some representative financial or budget indicators that could apply
to municipalities in the country. These indicators would serve as the basis on which
municipalities could be ranked within a year or through various years. It would depend on the
availability of the data aiming at analyzing their relative performance and positioning. This
paper aims at consulting the literature about generating these indicators and analyzing their
applicability in the case of municipalities in Macedonia. The output of this study is a set of
financial or budget indicators related to revenues and expenditures in municipalities of
Macedonia.
Definitely, this is a pioneering study for the country and the region. It would contribute to the
existing research about evaluating the financial relative performance and financial conditions
of municipalities not only in Macedonia, but also in the region.
Keywords:Financial Indicators, Budget Indicators, Municipalities.

102

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                <text>Currently, one of the main problems that municipalities and other stakeholders face is having some objective indicators related to the finances and particularly the budget of municipalities in the Republic of Macedonia. Considering the nature of local government finances and consulting various previous studies carried in similar countries like Macedonia, it is possible to generate some representative financial or budget indicators that could apply to municipalities in the country. These indicators would serve as the basis on which municipalities could be ranked within a year or through various years. It would depend on the availability of the data aiming at analyzing their relative performance and positioning. This paper aims at consulting the literature about generating these indicators and analyzing their applicability in the case of municipalities in Macedonia. The output of this study is a set of financial or budget indicators related to revenues and expenditures in municipalities of Macedonia.    Definitely, this is a pioneering study for the country and the region. It would contribute to the existing research about evaluating the financial relative performance and financial conditions of municipalities not only in Macedonia, but also in the region.    Keywords:Financial Indicators, Budget Indicators, Municipalities.</text>
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                    <text>Rise in Non-performing Loans: Determinants and Repercussions
Amir Salkanović
International University of Sarajevo
Bosnia and Herzegovina
salkanovic@yahoo.com

Abstract: Ever since 2008 as the global financial crisis came about, we witness quite major
increase in non-performing loans in Bosnia and Herzegovina but also elsewhere in Eastern
and Southern Europe and around the world. Non-performing loans can be viewed as
realization of credit risk and indicator of financial health of the banking sector but also as an
indicator of liquidity in real sector. The paper investigates determinants of non-performing
loans and concludes that both macroeconomic and bank level determinants play a major role
in determining level of non-performing loans in a country. The paper also discusses the
feedback effect of rising level of non-performing loans back to the economy and finds that
there is effect and repercussion on short term to medium term on macroeconomic climate. The
paper also shortly addresses the banking regulation that regulates management of credit risk.
Keywords: Non-performing loans, macroeconomic and bank level determinants, feedback
effect, banking regulation.

84

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                <text>Ever since 2008 as the global financial crisis came about, we witness quite major increase in non-performing loans in Bosnia and Herzegovina but also elsewhere in Eastern and Southern Europe and around the world. Non-performing loans can be viewed as realization of credit risk and indicator of financial health of the banking sector but also as an indicator of liquidity in real sector. The paper investigates determinants of non-performing loans and concludes that both macroeconomic and bank level determinants play a major role in determining level of non-performing loans in a country. The paper also discusses the feedback effect of rising level of non-performing loans back to the economy and finds that there is effect and repercussion on short term to medium term on macroeconomic climate. The paper also shortly addresses the banking regulation that regulates management of credit risk.    Keywords: Non-performing loans, macroeconomic and bank level determinants, feedback effect, banking regulation.</text>
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                    <text>Challenges of Waste Management in the South East Albania, Korça Region
MarselaSalavaçi
Epoka University
Albania
msalavaci@epoka.edu.al
SalihOzcan
Epoka University
Albania
sozcan@epoka.edu.al
Abstract: Waste management process is the collection, transportation and processing of
waste materials. Generally waste management is done by local government institutions and it
needs cooperation between these institutions and the entire population. Waste management is
a challenge for local governments due to increasing amount of waste, lack of the budget
because of the lower taxes collected from the local inhabitants for the service of waste
management, and lack of cooperation with the population. People are not yet aware of the
damage they cause to the environment, to their quality of life and to the next generations.
The aim of this paper is to analyze the current situation of waste management in the south
east of Albania in the Korça region. This region has 33 local government units
(municipalities and communes) of which 28 have jointly established a company called Korça
Regional Waste Management (KRWM). This cooperation between local governments is the
first example of its kind in Albania. The financial aid for this cooperation which includes the
collection of waste, transportation to the landfill, waste processing and building the landfill is
financed by the KreditanstaltfürWiederaufbau (KfW) bank in Germany.
As a methodology this paper will analyze the primary data taken from this corporation. The
results of the questionnaire used by this corporation will demonstrate the waste management
methods done by each of these municipalities and communes until now and what are their
expectations for the future work need to be done by KRWM. Furthermore, an interview with
the administrator of this company is also planned.As a first successful pilot project in Korça
region, this new way of cooperation between local governments should also be followed by
the other regions of Albania.
Keywords: Waste management, Korca Region, KRWM, Albania, KfW

34

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OZCAN, Salih</text>
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                <text>Waste management process is the collection, transportation and processing of waste materials. Generally waste management is done by local government institutions and it needs cooperation between these institutions and the entire population. Waste management is a challenge for local governments due to increasing amount of waste, lack of the budget because of the lower taxes collected from the local inhabitants for the service of waste management, and lack of cooperation with the population. People are not yet aware of the damage they cause to the environment, to their quality of life and to the next generations.  The aim of this paper is to analyze the current situation of waste management in the south east of Albania in the Korça region. This region has 33 local government units (municipalities and communes) of which 28 have jointly established a company called Korça Regional Waste Management (KRWM). This cooperation between local governments is the first example of its kind in Albania. The financial aid for this cooperation which includes the collection of waste, transportation to the landfill, waste processing and building the landfill is financed by the KreditanstaltfürWiederaufbau (KfW) bank in Germany.  As a methodology this paper will analyze the primary data taken from this corporation. The results of the questionnaire used by this corporation will demonstrate the waste management methods done by each of these municipalities and communes until now and what are their expectations for the future work need to be done by KRWM. Furthermore, an interview with the administrator of this company is also planned.As a first successful pilot project in Korça region, this new way of cooperation between local governments should also be followed by the other regions of Albania.  Keywords: Waste management, Korca Region, KRWM, Albania, KfW</text>
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                    <text>The Study of Economic Capital Effects on Lifestyle (The Case Study of
Pistachio Farmers in Two Villages of Kerman City in Iran)
ShimaSafa
Soil conservation and watershed management research Institute
Iran
shima.safa@gmail.com
Abstract: As the social world changes, we need new concepts to understand it. The most
important change in recent centuries has been the historical increase of consumption.
Lifestyle and basic cultural values have changed in Iranian villages in the past half century.
In fact, in Iranian villages, some sort of "Iranian rural modernity" has emerged. This paper
has attempted to review the terms of lifestyle and indicators. And then it pays to examine the
effect of pistachio orchards spread over the rural lifestyle both quantitative and qualitative
methods. In this study, theories of sociologists Bourdieu and Giddensare used to study
lifestyle, and Ronald Inglehart and other sociologists’ to analyze generational replacement.
In qualitative research method, we have used rapid rural assessment, participatory approach,
and semi-structured interviews. Interviews transcend walk, and group discussion were among
the techniques used in this study. In quantitative part, 440 people from three generations
living in the villages were sampled at random Research findings show that consistent with
Bourdieu's “distinction theory” economic capitalist associated with lifestyle as the main
hypothesis of the research. But the greatest impact is related to generation. As Bourdieu's
theory, economic status does not determine the lifestyle changes.
Keywords: economic capital - lifestyle – generational changes – pistachio cultivation –
Kerman

70

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                <text>As the social world changes, we need new concepts to understand it. The most important change in recent centuries has been the historical increase of consumption. Lifestyle and basic cultural values have changed in Iranian villages in the past half century. In fact, in Iranian villages, some sort of "Iranian rural modernity" has emerged. This paper has attempted to review the terms of lifestyle and indicators. And then it pays to examine the effect of pistachio orchards spread over the rural lifestyle both quantitative and qualitative methods. In this study, theories of sociologists Bourdieu and Giddensare used to study lifestyle, and Ronald Inglehart and other sociologists’ to analyze generational replacement. In qualitative research method, we have used rapid rural assessment, participatory approach, and semi-structured interviews. Interviews transcend walk, and group discussion were among the techniques used in this study. In quantitative part, 440 people from three generations living in the villages were sampled at random Research findings show that consistent with Bourdieu's “distinction theory” economic capitalist associated with lifestyle as the main hypothesis of the research. But the greatest impact is related to generation. As Bourdieu's theory, economic status does not determine the lifestyle changes.    Keywords: economic capital - lifestyle – generational changes – pistachio cultivation – Kerman</text>
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