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                    <text>An Empirical On Knowledge Sharing In Learning Organizations In Kutahya, Turkey
Kemal Demirci1, Nuray Mercan1, Yaşar Aksanyar1, Bayram Alamur2, Vasfi Kahya3
1Dumlupınar University Instıtute of Social Sciences, Kütahya, Turkey,
2Balikesir University Havran Vocational School Of Higher Education,
3Dumlupinar University Instıtute of Social Sciences, Kütahya, Turkey
E –mails: mkdemirci26@hotmail.com, snmmercan@yahoo.com, ayyasari@gmail.com,
alamur_bayram@hotmail.com, vasfikahya@hotmail.com
Abstract
Comunities today and in the future have to process, evaluate and internalize the information
more than past. Comunities and enterprises, which don't understand the environment, and are
unconscious about changes, and which don't read the world, are obliged to deteriorate, even
to die. Fiber speed and continious changes of present world, makes compulsory to learn
continiously and to educe information. Enterprises have to be open to continiously learning to
carry on their growth and development and they have to gain capability to share
knowledge.This paper undertakes to contribute to this search by addressing some
fundamental questions about the nature, domain, conceptual foundations, and practical
challenges of knowledge management and organizational learning. A positive relationship
has been found between continiously learning which are learner dimensions of organization,
dialog and research, team learning, sharing systems, empowered workers, connection
between the systems, sharing information of supportive leadership and openness of in-house
cognitive canals through the correlation and multiple regression analysis done in the result of
the research.
Keywords: Knowledge Management, Knowledge Share, learning organization.
1.INTRODUCTION
The term organizational learning may refer to individual learning within the organization, the
entire organization learning as a collective body, oranywhere in between these extremes.
However, most organizational learning refers to team ororganizational level learning. Of
404

�course, individual learning, or learning in small or large groupsor as an entire organization
may be needed for the firm to possess the requisite knowledge totake effective action. From a
knowledge management perspective, all levels of learning areimportant and all must be
nurtured and made a natural part of culture. To date, most of the knowledge management
emphasis has been put on locating, creating and sharing knowledge. For this reason, we
consider or ganizational learning to refer to the capacity of the organization to acquire the
knowledge necessary to survive and compete in its environment. (Bennet and Bennet, 2006:
1-3).
Knowledge sharing in an organization is an important issue. Because knowledge is
considered as being the source of organizational competitive and a kind of strategic capital in
an information economy, the more the knowledge is expanded in an organization, the more
the capacity of competition is (Yaghi Et Al, 2011:20).
Knowledge sharing can be defined as transferring knowledge from one place or one person to
another (Sharrat and Usoro, 2003:4-5). It is possible to define knowledge sharing basically as
making knowledge useable for the individuals in an organization. In other words, knowledge
sharing is a process of bartering knowledge with other individuals so that they can
understand, claim and use it (Ipe, 2003:341); knowledge sharing is that employees share their
knowledge, thoughts, suggestions and experience in their organization with others (Bartol
and Srivastava, 2002:65).
The first section of the paper considers conseptual analysis of knowledge sharing.In the
second section, we will try to explain conceptual analysis of learning organization. In the
third section, the results and the findings of the study will be evaluate, in the conclusion
section, the importance of knowledge sharing in learning organizations will be evaluate by
using the findings.
2.Conseptual analysis of knowledge sharing
Knowledge sharing is a social mutual interactive culture and involves knowledge, skill and
experience exchange of employees in an organization. For an organization, knowledge
sharing is capturing knowledge based on experience, organizing it, making it reusable and
transferring it; it depends on making knowledge available for others in an organization or a
business. Many studies have shown that knowledge sharing is compulsory because it allows
organizations to increase their innovation performance and to decrease unnecessary learning
efforts (Lin, 2007:315-316).
405

�Knowledge is about knowledge exchange between two individuals. It can also be expressed
as “willingness of individuals in an organization to share their knowledge with others” (Mc
Neish and Mann, 2010:19-20). Sharing knowledge also allows administrators and employees
keep what they know and to practice it (Yang, 2007:84). The aim of sharing knowledge is
either to create new knowledge out of existing knowledge or to improve it (Christensen,
2007:37).
Knowledge sharing is thought as a social behaviour and many physical, technological,
psychological, cultural and personal factors have effective roles in not only supporting but
also limiting knowledge sharing. Despite many advantages of knowledge sharing, researchers
and implementers often argue that in many cases, in fact, individuals abstain from sharing
their knowledge with others (Davenport, 2007); moreover, they say that act of sharing
knowledge is unnatural and there are many reasons for people to abstain from sharing their
knowledge with others. Some of what obstruct sharing knowledge between colleagues are the
following factors: the relations between the source of knowledge and the receiver of the
knowledge aren’t extensive, according to Smith and McKeen (2003) rewards and motivation
aren’t enough for sharing, according to Ikhsan and Ronald (2004) time is insufficient, and
knowledge sharing culture is lacking. Furthermore, inadequacy in understanding what to
share with whom, limited appreciation of sharing knowledge and fear of acquiring false
knowledge may also hinder knowledge sharing acts (Cited in Majid and Wey, 2009:22).
2.1. Conseptual analysis of learning organizations
Organizational learning can be said to occur when there is a change in the
content,conditionality, or degree of belief of the beliefs shared by individuals who jointly act
on those beliefs within an organization knowledge can be articulated and codifiedto create
organizational knowledge assets. Knowledge can be disseminated (using information
technologies)in the formof documents, drawings, best practicemodels, etc.Learning processes
can be designed toremedy knowledge deficienciesthrough structured, managed, scientific
processes (Sanchez, 2005: 3).
Organizational learning requires a sharing of language, meaning, objectives and standards
that are significantly different from individual learning. When the organization learns, it
generates a social synergy that creates knowledge, adding value to the firm’s knowledge
workersand to its overall performance. When such a capability becomes embedded within
theorganization’s culture, the organization may have what is called a core competency. These
areusually unique to each organization and can rarely be replicated by other firms. The
406

�knowledge behind a core competency is built up over time through experiences and successes
and rests morein the relationships and spirit among the knowledge workers that is the sum of
each workers knowledge (Bennet and Bennet, 2006: 1-3).
3.Research Method and Sample
The “Questionnaire of Learning Organizations’ Dimensions” which we referred to was
devbeloped by Watkins and Marsick (1997). The reliability and the validity of the
questionnare, learning continuum, dialog and research, learning as a team, sharing system,
connections between systems, empowered employees, supporting leadership.
The data were collected through a questionnaire based on literature. Surveys of Chow, Deng
and Ho (2000) were utilized in evaluating the employees' knowledge sharing. There were 24
questions by Chow, Deng and Ho (2000) in the questionnaire: 5 about the perspectives of the
employees about knowledge, 5 about the cases requiring knowledge sharing, 9 about the
cases obstructing knowledge sharing and 5 about the elements of knowledge sharing that is
the basic variable of intellectual capital.
This research was conducted by questionnaire method to totally 124 people who work in
different segments of Altintas District Governorship.
3.1. Demographical Characteristics of the Subjects
Shows demographic features of the subjects: Age Distribution: 20-25 Yaş %14,5; 25-30 age
%36,5 ;30-35 age %16,5; 35-40 age %14,5 ; 40-45 age %8,9 ; Over 45 %13,7 Marital Status
Distribution Married 92 - % 74,2 ; Single 32 - %25,8 Distribution According To Position
Officer 47 - %37,9 , Office Boy 2 - %1,6 ;Teacher 50 - %40,3;Policeman 2 - %1,6; Sağlıkçı
5 - % 4 ;Health Worker 18 - %14,5. Distribution Accoding To Departments Land Registry 5 %4; Education 67 - %54; Governorship 15 - %14,1 ; Health 1 - %13,7; Forestry 13 %10,5; Treasury 7 - %5,6. Working Time Distribution 1-5 Years 77 %62,1 ; 5-10 Years 25
%20,2 ; 10-15 Years 10 %8,1 ; 15-20 Years 1 %8 ; Over 20 Years 11 %8,9 Distribution
Of Education Level High School 24 - %19,4 ; University 99 - %79,8 ; Masters Degree 1 %0,8
4.Research Hyphothesis
The hypothesis can be said like this;
H1:There is a statistically significant correlation between the participants’ (officers’)
viewpoints about sub-dimension of learning organization; knowledge management, dialog
407

�and research, learning as a team, sharing systems,empowered employees, connections
between systems and supporter leadership.
H2:There is a statistically significant correlation between the participants’ (officers’)
viewpoints about openness of the internal channel and learning organizations, dialog and
research, learning as a team, sharing systems, empowered employees, connections between
systems and supporter leadership.
4.1.Findings and analysis
4.1.1. Reliability of the Questionnaire
In order to testthe reliability of questionnaire after analyzing the findings the Likert type data
of the questionnaire, Cronbach’s Alpha value was found as 0,95. Some 28 questions which
take part in the questionnaire were analysed to test reliability and Cronbach’s Alpha value of
Likert type questionnaire findings was found as 0,80.
1. Analysis of correlations between sub-dimensions of sharing information and learning
organizations

SITUATIONS

Pearson
Correlatio
n

DIALOG

TEAM

SHARING

,536**

,424**

,387**

,000

,000

,459**

,000

EMPOWERING

SYSTEM

SUPPORT

,388**

,405**

,360**

000

000

000

000

,442**

,374**

,407**

,428**

,349**

,000

,000

,000

,000

,000

REQUIRING
THE
SHARING INFO

OPENNESS
of IN-HOUSE
COGNITIVE
CANALS

Sig. (2tailed)
Pearson
Correlatio
n

Sig. (2tailed

**İlişki 0,01 düzeyinde anlamlıdır (çift yönlü) Relationship is significant at the 0,01 level.
(two ways)
408

�In the result of correlation analysis, at the 0,01 significance level situations requaring the
sharing info and relationship in a positive way have been observed between dialog and
research team learning, sharing systems, empowered workers, connection between the
systems, sharing information of supportive leadership and openness of in-house cognitive
canals which are dimensions of sharing information.
2. Multiple regression analysis between learner dimensions of organization and sharing
information
2
R

= 30,1 ADJUSTED

2
R

=25,9

F=7,150

INDEPENDENT VARIABLES

P VALUE =,000



P VALUE

t VALUE

PARAMETER

-,038

-,377

,707

DIALOG

,458

3,523

,001

TEAM

,044

,333

,739

-,030

-,244

,808

EMPOWERING

,018

,144

,886

SYSTEM

,087

,589

,557

SUPPORT

,049

,400

,690

CONTINUOUSNESS

SHARING

.
Continiously learning which are learner dimensions of organization, dialog and research,
team learning, sharing systems, empowered workers, connection between the systems and
sharing information of supportive leadership explains 25,9 % part of total variance of sharing
info perceptions.
3. Multiple regression analysis between learner dimensions of organization and openness of inhouse cognitive canals

2
R =

27,1

ADJUSTED

INDEPENDENT VARIABLES

2
R =22,1

F=6,167



P VALUE =,000

t VALUE

P VALUE

PARAMETER

-,127

-1,233

,220

TEAM

,284

2,140

,034

SHARING

,211

1,564

,120

-,043

-,342

,733

SYSTEM

,049

,386

,700

SUPPORT

,176

1,165

,246

DIALOG

EMPOWERING

409

�Dialog and research which are learner dimensions of organization, team learning,
sharing systems, empowered workers, connection between the systems and sharing
information of supportive leadership explains 22,1 % part of total variance of
openness of in-house cognitive canals of perceptions.

5. CONCLUSION
Named as a knowledge era and since 1990 and onwards which are the beginning of
the new era it has been observed that many academic studies on knowledge management and
knowledge sharing and also it is thought that this interest will become more dense in the
following years. At the end of the study, a positive relationship has been found in the
correlation analysis and regression analysis between learner organization and sharing
information. Knowledge management has been influential both reaching the individual aims
and organizational aims and targets by catalyzing.Today, knowledge society has become an
economical system with new occupational structures, new production relationships and social
structures in which knowledge is produced densely. In the knowledge society, the main
motivation factor which leads the individuals and entrepreneurs to produce knowledge is to
desire self realization. The race to success, as a success competition, it makes feel not only in
local level but also in global level. Knowledge management- in learner organizations- is to
provide a common language which will reflect the organization’s own identity for reaching
the aims of organizations, adopting sharing vision which is desired to be composed, and
abolishing the resistance against wanting to apply to administrative approaches. (Karahan and
Yılmaz,2010).
REFERENCES
Bennet A. and Bennet D. (2003) The partnership between organizational learning and
knowledge management. In Handbook on Knowledge Management (HOSAPPLE CW, Ed),
Vol. 1, pp 439–455, Springer, New York.
Ipe M. (2003). ‘Knowledge Sharing On Organizations: A Conceptual Framework’, Human
Resource Development Review. Thousand Oaks: Dec. Vol:2, Iss.4.
Bartol M. K. And Srıvastava A. (2002) “Motivation and Barriers to Participation in Virtual
Knowledge-Sharing Comminities of Practice”, Journal of Leadership and Organization
Studies, Vol.9, No.1, pp.64-75.

410

�Chow C.W. Deng F. J. Ho J.L. (2000) “The Openness of Knowledge Sharing Within
Organizations: A Comparative Study in The United States And The People's Republic Of
China”, Journal of Management Accounting Research; Vol.12, pp.65-95.
Chrıstensen H. P. (2007) “Knowledge Sharing: moving away from the obsession with best
practices”, Journal of Management, Vol.11, No.1. pp.36-47.
Karahan A.and Yılmaz H. (2010) “Learning Organizations and Knowledge Management”
Osmangazi University Instıtute of Social Sciences Review, Nisan 2010, 5(1), s.147-174
Lin H.F. (2007) Knowledge Sharing and Firm Innovation Capability: An Emprical Study,
International Journal of Manpower, Vol.28, No:3/4, pp. 315-332.
Majid S. and Wey S. M. (2009) Perceptions And Knowledge Sharing Practices Of Graduate
Students In Singapore, International Journal of Knowledge Management, 5(2),pp. 21-32.
Mc Neısh J. and Inder J. S. M. (2010) “Knowledge Sharing and Trust in Organizations”, The
20 IUP Journal of Knowledge Management, Vol. VIII, Nos. 1 &amp; 2, pp.18-38.
Sanchez R. (2005) “ Knowledge Management and Organizational Learning: Fundamental
Concepts for Theory and Practice” Lund Institute of Economic Research Working Paper
Series
Sharrat M. and Usoro A. (2003), ‘Understanding Knowledge-Sharing in Online Communities
of Practice’, Journal of Knowledge Management, Vol: 1, Issue: 2, Dec., pp. 4-5.
Yaghi B. And Alfawaer S. N. (2011) Knowledge-sharing degree among the undergraduate
students: A case study at applied science private university - Middle East University for
graduate studies, Amman (JORDAN)
Yang J.T. (2007) The Impact of Knowledge Sharing on Organizational learning and
Effectiveness, Journal of Knowledge Management, Vol.11, No:2, pp.83-90.

411

�Watkıns K. And Marsick
V. (1997) Dimensions of The Learning Organization
Questionnaire [survey] (Warwick, RI: Partners for the Learning Organization)

Civil Law Notaries in Bosnia and Herzegovina: Actors in Preventive Justice
Bakšić Šukrija1, Oruč Esad2
1University of Zenica, Faculty of Law, Zenica, Bosnia and Herzegovina,
2International Burch University, Sarajevo, Bosnia and Herzegovina
E –mails: sukrijabaksic@gmail.com,eoruc@ibu.edu.ba
Abstract
Civil law notaries are professional lawyers and public officials appointed by the State to
confer authenticity on legal deeds and contracts contained in documents drafted by them and
to advise persons who call upon their services. Institution of the notary was introduced for the
first time in the legal system of Bosnia and Herzegovina in 2007. Introduction of the office
of notary was one of the steps taken to ensure independent and impartial judiciary and to
adapt legal system with European Union law. Before its introducing there was no institution
or legal profession which acted impartially on behalf of all parties to a contract or transaction.
Notarial services are very wide and complex. It encompasses all judicial activities in noncontentious matters, ensure legal certainty to clients, thus averting disputes and litigation. As
a guarantor of legal certainty, notary is one of the most important actors of preventive justice
which include all means of reducing resort to the courts for the settlement of controversies.
In this study we analyzed contribution of notary office to preventive justice in Bosnia and
Herzegovina.
Keywords: civil law notary, preventive justice, legal certainty, realising justice, avoiding
disputes

412

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                    <text>3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

Burdur’un Sesi Newspaper, 27 February 1960, S.1459, p.1

ANOTHER REFERENCE
1.Keleş, R.(1992), Yerinden Yönetim ve Siyaset, İstanbul: Cem Yayınları,
2.Koçak, C(2007), “Siyasi Tarih 1923-1950”, Türkiye Tarihi 4, Çağdaş Türkiye 19081980,Yayın Yönetmeni Sina Akşin, İstanbul: Cem Yayınları.

3.http://tr.wikipedia.org/wiki/1957_T%C3%BCrkiye_genel_se%C3%A7im

leri

4.http://www.msxlabs.org/forum/soru-cevap/319505-yetki-merkezi-yonetim-yerel-yonetimnedir.html#ixzz1pf2hRDvL.
.

An Empirical Research On Relation Between Learning Organization And Visionary
Leadership In Kutahya, Turkey

Kemal Demirci1, Nuray Mercan1, Yaşar Aksanyar1, Bayram Alamur2, Ayşenur Altinay3
1Dumlupinar University Institute of Social Sciences, Kutahya, Turkey
2Balikesir University Havran Vocational School Of Higher Education,
3Usak University Vocational School Of Higher Education, Kutahya, Turkey
E-mails: mkdemirci26@hotmail.com, snmmercan@yahoo.com, ayyasari@gmail.com,
alamur_bayram@hotmail.com, aysenuraltinay@hotmail.com

Abstract
EINSTEIN, has seen the future dream and information power, then performed his genius
by dreaming. To dream the aimed future and to focus on, to endeavour on targets, to build a
''vision'' are the powers which a leader has to have. Visionary leadership is persuading the
communities and formuizing the targets. Enterprises today, can not brand , grown and carry
on without having a vision. In the organizations which aim continious development and
continious learning, it will be easier to carry the enterprise to the future and to show visionary
leadership qualifications if they achieve to become open to changes and should be in
interaction with the others and if they should be a living organization. At the end of the study,
by making a multiple regression analysis, a positive relationship has been found between
learning organisation dimensions; (continious learning, dialog and research, learning as a
team, sharing systems, empowered employees,connection between systems and supporting
192

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

leadership) and
visionary leadership dimensions(planning, visionary organizational
leadership, visionary creative leadership)

Keywords: Learning organizations, Vision, Visionary Leadership, Living Organism, Future.

1.INTRODUCTION
Peter Senge argues that learning organizations require a new view of leadership. He
sees the traditional view of leaders (as special people who set the direction, make key
decisions and energize the troops as deriving from a deeply individualistic and non-systemic
worldview (1990: 340). At its centre the traditional view of leadership, ‘is based on
assumptions of people’s powerlessness, their lack of personal vision and inability to master
the forces of change, deficits which can be remedied only by a few great leaders’ (op. cit.).
Against this traditional view he sets a ‘new’ view of leadership that centres on ‘subtler and
more important tasks’. In a learning organization, leaders are designers, stewards and
teachers. They are responsible for building organizations were people continually expand
their capabilities to understand complexity, clarify vision, and improve shared mental models
– that is they are responsible for learning…. Learning organizations will remain a ‘good
idea’… until people take a stand for building such organizations. Taking this stand is the first
leadership act, the start of inspiring (literally ‘to breathe life into’) the vision of the learning
organization. “Leader as teacher” is not about “teaching” people how to achieve their vision.
It is about fostering learning, for everyone. Such leaders help people throughout the
organization develop systemic understandings. Accepting this responsibility is the antidote to
one of the most common downfalls of otherwise gifted teachers – losing their commitment to
the truth. Learning organizations demand a new view of leadership, leader as designer
(Senge 1990: 356). Culture begins with leadership, but because culture is the result of a
group’s accumulated learning the culture itself will later define the wanted leadership
(Schein,2004). To be a LO has no value in itself, it must always serve the broader aims of the
organization (Jensen,2005). A Learning Organization has a design and a culture which takes
into account the needs of the individuals in the organization (Kline and Saunders,1993) and
in a LO members know why. In other organizations they know how (Jensen,2005).

2. Conceptual Analysis Of Learning Organizations

According to Peter Senge (1990: 3) learning organizations are: …organizations where
people continually expand their capacity to create the results they truly desire, where new and
expansive patterns of thinking are nurtured, where collective aspiration is set free, and where
people are continually learning to see the whole together.
Organizations learn. Just like individual people, organizations sense circumstances
within their environment and they respond. They observe the results of their responses and
193

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

remember the results, along with information gathered from other sources, for reference in
designing future responses. This process of sensing, responding, and observing/remembering
goes largely unnoticed by the individuals working within the organization due to the
complexity of the "anatomy" of organizations. But consciously or not, effectively or not, all
organizations are doing these activities over and over. In studying the concept of learning
organizations we seek the tools and methodologies that will help an organization learn
consciously and proactively in pursuit of its goals. In a learning organization, our purpose for
dialogue is to let the meaning of our words permeate through the group, or, to develop fully
shared, even synergistic understanding of important information, experiences, goals, etc.
among all the people involved (Agarval, 1999).

3. Conceptual Analysis Of Visionary Leadership

Visionary leadership refers to the capacity to create and communicate a view of a
desired state of affairs that clarifies the current situation and induces commitment to an even
better future. A visionary leader as one who “established goals and objectives for individual
and group action, which define not what we are but rather what we seek to be or do”
(Colton:1985). The visionary leader inspires, challenges, guides, and empowers. This
articulated link between dreams and action, between vision and leadership, is well
documented in the literature. Bennis and Nanus (1985) claimed that a compelling vision is
key to effective leadership in excellent organizations. The visionary leader is not a mystical
person somehow connected to intelligences or powers beyond what others know. The
visionary leader is one who can clearly articulate what is and what ought to be. But the
person who can only articulate a set of descriptors of what ought to be is like the person who
accurately predicts rain but cannot envision the need to build an ark. The visionary leader in
action has the necessary skills and knowledge to build a new reality (Brown, Anfara, 2003).

4.Method And Sampling

The data were collected through a questionnaire based on literature. It was conducted totally
124 officers who work in different departments of Altıntaş District Governership. Learning
Organisation Dimensions' Questionnaire was developed by AnketiWatkins ve Marsick (1997)
and the reliability of the questionnaire was tested. Seven dimensions of the Learning
Organisation Dimensions Questionnaire are continious learning, dialog and research, learning
as a team, sharing systems, empowered employees,connection between systems and
supporting leadership. (Basım ve Şeşen, 2007; Basım vd., 2007). In Visionary Leadership
Questionnaire, the phd thesis of Garry Forrest (2001), named “Investigation of the
Relationship Among Leaders’ Responses on Four Leadership Inventories” was used by
adapting into Turkish. (Öztürk, 2009). Dimensions, planning, motive of succeeding,
194

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

leadership of organizational, risk management, utilizing the opportunities, creative leadership
and motivation.

4.1. Hypotheses Of The Research
4.1.1.The hypotheses of the research are as the following;

H1: There is a statistically significant relationship between the participants’ (officers)
viewpoints about ''planning in visionary leadership'' and some learning organisation's
dimensions; ''dialog and research'', ''learning as a team'', ''sharing systems'', ''empowered
employees'','' connections between systems'' and ''supporting leadership'' .

H2: There is a statistically significant relationship between the participants’ (officers)
viewpoints about visionary organizational leadership'' and some learning organization’s
dimensions; ''dialog and research'', ''learning as a team'', ''sharing systems'', ''empowered
employees'','' connections between systems'' and ''supporting leadership''

H3: There is a statistically significant relationship between the participants’ (officers)
viewpoints about visionary creative leadership'' and some learning organisation's dimensions;
''dialog and research'', ''learning as a team'', ''sharing systems'', ''empowered employees'',''
connections between systems'' and ''supporting leadership''

5. Sampling &amp; Data Collection Tools

The sampling was composed of 124 officers(sivil servants) employed at different
departments of Altıntaş District Governership.

5.1. Reliability of the Questionnaire

In order to test reliability of the questionnaire, a pre-study was conducted. As a result of the
analysis conducted to test consistency and reliability of 43 questions about Learning
oarganisation, (N of items= 43), the Likert type questionnaire data was found to have
Cronbach Alpha value of 0,95, which is very close to 1.00. This showed that the questions
about Learning Organisation were reliable and could be used in the research. As a result of
the analysis conducted to test consistency and reliability of 28 questions about Visionary
Leadership (N of items= 28), the Likert type questionnaire data was found to have Cronbach

195

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

Alpha value of 0,80, which is very close to 1.00. This showed that the questions about
Visionary Leadership were reliable and could be used in the research.

5.2. Demographical Characteristics of the Subjects

Shows demographic features of the subjects: Age Distribution: 20-25 Yaş %14,5; 25-30 age
%36,5 ;30-35 age %16,5; 35-40 age %14,5 ; 40-45 age %8,9 ; Over 45 %13,7 Marital Status
Distribution Married 92 - % 74,2 ; Single 32 - %25,8 Distribution According To Position
Officer 47 - %37,9 , Office Boy 2 - %1,6 ;Teacher 50 - %40,3;Policeman 2 - %1,6; Sağlıkçı
5 - % 4 ;Health Worker 18 - %14,5. Distribution Accoding To Departments Land Registry 5 %4; Education 67 - %54; Governorship 15 - %14,1 ; Health 1 - %13,7; Forestry 13 %10,5; Treasury 7 - %5,6. Working Time Distribution 1-5 Years 77 %62,1 ; 5-10 Years 25
%20,2 ; 10-15 Years 10 %8,1 ; 15-20 Years 1 %8 ; Over 20 Years 11 %8,9 Distribution
Of Education Level High School 24 - %19,4 ; University 99 - %79,8 ; Masters Degree 1 %0,8
1. Multiple Regression Analysis between ''Planning In Visionary Leadership'' and ''Learning
Organisation's Dimensions''
2
R

= 41

2
Adjusted

R

=38

F=13,558

P Value=,000

INDEPENDENT VARIABLES

 Parameter

t Value

P Value

DIALOG AND RESEARCH

,026

,234

,815

LEARNING AS A TEAM

1,128

1,104

,272

SHARING SYSTEMS

,-200

-1,770

1,079

EMPOWERED EMPLOYEES

,-087

,759

1,450

CONNECTIONS BETWEEN SYSTEMS

,500

3,713

,000

SUPPORTING LEADERSHIP

,274

2,446

,016

The sub-dimensions of Learning Organisation; dialog and research, learning as a team,
sharing systems, empowered employees, connection between systems and supporting
leadership , can explain %38 of the total variance of the viewpoints about ''Planning in
Visionary Leadership''.
2. Multiple Regression Analysis between Visionary Organisational Leadership'' and ''Learning
Organisation's Dimensions''

2
R =

79,3

Adjusted

F=33,037

P Value =,000

 Parameter

t

DIALOG AND RESEARCH

,-033

,-371

,711

LEARNING AS A TEAM

,072

,778

,438

SHARING SYSTEMS

,014

,154

,878

INDEPENDENT VARIABLES

196

2
R =61

t Value

P

Value

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

EMPOWERED EMPLOYEES

,058

,637

,526

CONNECTIONS BETWEEN SYSTEMS

,373

3,496

,001

SUPPORTING LEADERSHIP

,388

4,359

,000

The sub-dimensions of Learning Organisation; dialog and research, learning as a team,
sharing systems, empowered employees, connection between systems and supporting
leadership , can explain %61 of the total variance of the viewpoints about '' Visionary
Organisational Leadership''
3. Multiple Regression Analysis between ''Visionary Creative Leadership'' and
''Learning Organisation's Dimensions''

2
R =

48,6

2
Adjusted

R

=46

F=18,459

P Value=,000

 Parameter

t Value

P Value

DIALOG AND RESEARCH

,-010

,-093

,926

LEARNING AS A TEAM

,-117

1,079

,283

SHARING SYSTEMS

,010

,099

,922

EMPOWERED EMPLOYEES

,019

,177

,860

CONNECTIONS BETWEEN SYSTEMS

,207

1,645

,103

SUPPORTING LEADERSHIP

,433

4,135

,000

INDEPENDENT VARIABLES

The sub-dimensions of Learning Organisation; dialog and research, learning as a team,
sharing systems, empowered employees, connection between systems and supporting
leadership , can explain 46 % of the total variance of the viewpoints about '' Visionary
Creative Leadership''

6.CONCLUSION
After making a multiple regression analysis, there is a statisticallay significant relationship
between visionary leadership and learning organisation's dimensions. In the future, the most
successful people and the institutions will be the one, which learn easily and fast learn.
Today, they have knowledge and experience, but it wll not be enough in the future.
Information and technology are developing and the only way to gain speed is to identify the
learning needs and then, try to achieve effective learning. (Braham, 1998: 13-14).
Developing learning structure and capacity, and to keep up with fast imrovements and
innovations will be the main qualifications of the successful organisations. An executive, who
has visionary and innovative approach must have a qualification in reading different
developments and cases different from the others. In learning organisations which have this
197

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

qualifications, it will be easier to show vision development and visionary leadership
qualifications.
REFERENCES
Agarwal A. (1999) “Learning Organization” www.hrfolks.com
Bennis, W. And Nanus, B. (1985). Leaders: The strategies for taking charge. New York:
Harper &amp; Row.

Braham, Barbara J. (1998), A Learning Organizations Creative, Rota Press, İstanbul.

Brown K. M. and Anfara V. A. (2003) “Paving the Way for Change: Visionary Leadership
in Action at the Middle Level” Jr. NASSP Bulletin ,Vol. 87 No. 635 June ,p. 16-34.

Colton, D. L. (1985) “Vision” National Forum, 65(2), 33–35.

Davenport T.H. and Prusak L. (1998) Working Knowledge. Harvard Business School Press
Boston.
Jensen P.E.(2005) “A Contextual Theory of Learning and the Learning Organization”
Knowledge and Process Management”, Vol.12, No.1, 53-64.

Kline P. And Saunders B. (1993) Ten steps to a learning organization. Library of Congress
Cataloging in Publication Data 1993, ISBN: 0-915556-24-3.

Oztürk E. (2009) “Visionary Leadership Characteristics Of School Administrators”
Academic
dissertation, Çanakkale.

Senge P.M. (1990) The Fifth Discipline The Art &amp; Practice of The Learning Organization.
Currence Doubleday, 1990, ISBN: 0-385-26095-4

Schein E.H. (2004) Organizational culture and Leadership. (3rd edition) John Wiley &amp; Sons,
Inc., 2004, ISBN: 0-7879-6845-5.

Schultz, J. R. (1999) “Peter Senge: Master of Change” Executive Update Online,
http://www.gwsae.org/ExecutiveUpdate/1999/June_July/CoverStory2.htm
198

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                <text>EINSTEIN, has seen the future dream and information power, then performed his genius  by dreaming. To dream the aimed future and to focus on, to endeavour on targets, to build a  ''vision'' are the powers which a leader has to have. Visionary leadership is persuading the  communities and formuizing the targets. Enterprises today, can not brand , grown and carry  on without having a vision. In the organizations which aim continious development and  continious learning, it will be easier to carry the enterprise to the future and to show visionary  leadership qualifications if they achieve to become open to changes and should be in  interaction with the others and if they should be a living organization. At the end of the study,  by making a multiple regression analysis, a positive relationship has been found between  learning organisation dimensions; (continious learning, dialog and research, learning as a  team, sharing systems, empowered employees,connection between systems and supporting leadership) and visionary leadership dimensions(planning, visionary organizational  leadership, visionary creative leadership)  Keywords: Learning organizations, Vision, Visionary Leadership, Living Organism, Future.</text>
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                <text>Abstract: The purpose of this study is to explain difference in tolerance towards financial risk among  entrepreneurs with different levels of financial literacy. Financial risk tolerance is the maximum amount of  uncertainty an entrepreneur is willing to accept when making a financial decision. On the other hand, and  according to the Organisation for Economic Co-operation and Development (OECD), financial literacy can  be defined as a combination of awareness, knowledge, skill, attitude and behaviour necessary to make sound  financial decisions and ultimately achieve individual financial wellbeing. Therefore, the aim of the study is to  explain relationship between measured level of entrepreneurs’ financial literacy and their assessed tolerance  towards financial risk. This is a quantitative study, where we use a questionnaire to asses tolerance towards  financial risk and to measure the level of financial literacy. Also, we use non-probability sampling methods  where participants are recruited by e-mail. To gain better understanding of relationship between  entrepreneurs’ financial literacy and their assessed tolerance towards financial risk we use descriptive  statistics, chi-square, correlation analysis and multiple regression analysis. The results of this study are  expected to shed more light on understanding of relationship between entrepreneurs’ overall financial  literacy and their tolerance towards financial risk. Implications of this study suggest that entrepreneurs’  tolerance towards financial risk may be driven more by their financial attitude and behaviour rather than  their financial knowledge.    Key words: measurement of financial literacy, measuring tolerance towards financial risk, entrepreneurs</text>
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                    <text>Journal of Economic and Social Studies

An Empirical Study on Organizational Infusion of Green
Practices in Chinese Logistics Companies
Yi-Hui Ho
Department of International Business
Chang Jung Christian University
Tainan, Taiwan
vicky@mail.cjcu.edu.tw
Chieh-Yu Lin
Department of International Business
Chang Jung Christian University
Tainan, Taiwan
jylin@mail.cjcu.edu.tw
Jung-Shun Tsai
Yuh-Ing Junior College of Health Care &amp; Management
Kaohsiung, Taiwan
jstsai@ms.yuhing.edu.tw
Abstract: As environmental considerations have become a fundamental part of
business strategies, there is a challenge for managers and academicians to explore the
integration of environmental concepts and business operations. Although a number of
studies on green practice adoption can be found in the literature, few of them
analyzed the infusion of green practices in organizations. Furthermore, most prior
research of green management focused on manufacturing sectors; scarce attention was
paid on research in service sectors. This paper focuses on the green practice infusion
in logistics companies because many logistics operations often lead to several
environmental impacts. The main purpose of this paper is to explore the factors that
affect organizational infusion of green practices in Chinese logistics companies.
Drawing on the innovation diffusion theory, this paper groups the determinant
factors into technological, organizational and environmental dimensions. We
explored the influences of determinant factors on green practice infusion by
conducting a questionnaire survey on logistics companies in China. The regression
analysis is used to test proposed research hypotheses in the study Research findings
reveal that complexity, compatibility and relative advantage of green practices,
quality of human resources, organizational support, governmental support and
regulatory pressure exhibit significantly influences on green practice infusion for the
logistics companies in China. The influences of adoption cost, company size,
environmental uncertainty and customer pressure on logistics companies’ green
behavior are not significant. This paper can extend the scope of research on green
management in service industries and green practice infusion.

Keywords: Green

practice infusion,
Logistics companies,
Determinant factors,
China

JEL Classification:
M140

Article History

Submitted: 26 January
2014
Resubmitted: 22 March
2014
Accepted: 27 March
2014
http://dx.doi.org/10.147
06/JECOSS11427
159

�Yi-Hui Ho, Chieh-Yu Lin, Jung-Shun Tsai

Introduction
To pursue sustainable development, many companies are attentive to enhancing
their competitiveness through improvements in the environmental performance and
mitigating the environmental impact of their production and service activities. As
implementing green practices can be regarded as an important means of solving
firms’ environmental problems, it is particularly important to learn more about the
factors influencing green practice implementation. Green management also becomes
critical concerns of business research. Many researchers have surveyed firms’
implementation of environmental management practices, and proposed various
explanations as to what factors influence firms’ adoption of green practices.
However, scarce attention has been paid on analyzing the infusion behaviors
associated with green practices.
Companies may be able to achieve considerable environmental performance by
successfully implementation green practices into their work systems. Green practice
implementation is a multiphase process consisting of adoption and infusion phases
(Winn and Angell, 2000). Infusion refers to the extent to which an innovation's
features are in widespread usage in a complete and sophisticated way (Fichmen
2001; Yan and Fiorito, 2007). Green practice infusion is the incorporation of green
practices into work structures. Successful implementation of green practices requires
significant involvement in developing operational responses to environmental issues.
It is important to understand the infusion of green practices within organizations.
Some researchers have analyzed the infusion of green practices within organizations,
concerning with the extent to which these practices have been implemented (Fussel
and Georg, 2000; Stead et al., 1998; Winn and Angell, 2000). However, these
studies focused on exploring the infusion process of green practices within an
organization. Much remains to be learned empirically about the factors influencing
organizational infusion of green practices.
To fill the research gap, this paper studies the infusion of green practices in Chinese
logistics service providers. This study focuses on the logistics industry because many
logistics operations often lead to several negative environmental impacts. Although
there is a burgeoning body of literature concerning with environmental issues in a
variety of business disciplines such as manufacturing and marketing, the
corresponding literature involving logistics has been still small but expanding
(Gunasekaran and Cheng, 2008; Murphy and Poist, 2000). Furthermore, while
China continues to develop into a global manufacturing base and a huge consumer
160

Journal of Economic and Social Studies

�An Empirical Study on Organizational Infusion of Green Practices
in Chinese Logistics Companies

market, it suffers from various serious environmental problems such as air pollution,
energy waste, and water pollution. Several researchers have investigated the
implementation of environmental management in Chinese manufacturing
companies. Scant attention has been paid to the environmental issues in Chinese
service sectors.
The main purpose of this paper is to study the factors that affect organizational
infusion of green practices in Chinese logistics service providers. An understanding
of the determinant factors of green practice infusion is essential for researchers to
best understand the issues that need to be addressed as well as for practitioners to
best implement green practices. Due to the lack of research on determinants of
organizational infusion of green practices, this paper can broaden the scope of
research on environmental management by providing some explanations as to what
factors influencing green practice infusion. Furthermore, as the implementation of
green practices not only relates to the logistics industry, but also needs the attention
of the government, manufacturers and consumers, verifying possible factors
influencing the organizational infusion of green practices can give the government
some valuable suggestions in designing environmental policies for the logistics
industry, and help manufacturers, consumers, and logistics service providers
themselves appreciate the drivers and barriers to implementing green management
practices.
Literature Review
Organizational infusion of green practices
To achieve environmental performance, many companies attempt to implement
several green practices. Applying environmental criteria into corporate operations
requires exploring new resource combinations and deploying existing resources in
new ways (Hart, 1995). Green practice implementation involves using new or
modified processes and techniques to reduce environmental harms. As innovation is
the use of new technical and administrative knowledge (Kimberly and Evanisko,
1981; Damanpour, 1991), the implementation of green practices can be regarded as
an innovation process. Several researchers (e.g., Hansen et al., 2002; Henriques and
Sadorsky, 2007; Lin and Ho, 2011; Rothenberg and Zyglidopoulos, 2007; Ziegler,
and Seijas Nogareda, 2009) have analyzed environmental issues from the perspective
of innovation.
161

�Yi-Hui Ho, Chieh-Yu Lin, Jung-Shun Tsai

From the innovation diffusion perspective, implementing innovations is a
multiphase process and has been divided into a variety of phases (Damanpour and
Schneider, 2006; Rogers, 2003). Innovation diffusion is a stage-based process of
spreading a new technology within a universe of potential adopters. The adoption of
an innovation does not guarantee that there is a widespread usage of the innovation
within the organization to fulfill the full potentials of the innovation. A new
technology may be introduced with a great enthusiasm and widespread initial
acquisition; nevertheless it may fail to be thoroughly deployed among many firms
(Fichman and Kemerer 1999).
Cooper and Zmud (1990) suggest a six-stage model of innovation diffusion,
consisting of (1) initiation: scanning organizational problems, collecting and
evaluating the information for innovation solutions, and finding the “right”
innovation application for the organization, (2) adoption: getting organizational
support and resource commitment for innovation implementation by negotiation,
(3) adaptation: installing the innovation application, adjusting both the innovation
and organizational procedures to achieve a good fit, and preparing employees to use
the innovation, (4) acceptance: encouraging employees to commit to using the
innovation application in their work, (5) routinization: using the innovation
application to become a part of the working procedures and employees’ habit, and
(6) infusion: using the innovation application in a more integrated manner to obtain
its full potential in supporting the organization’s work. Rogers (2003) summarizes
that the adoption process of innovations can be grouped into three more general
phases of pre-adoption, adoption decision, and post-adoption. Zhu, Kraemer and Xu
(2006) simplified above six stages into three stages of initiation, adoption, and
infusion. Damanpour and Schneider (2006) suggest a three-stage model of diffusion
process consisting of initiation, adoption decision, and infusion.
Like the implementation of other kinds of innovation, green practice
implementation is also a process consisting of multiple stages, i.e. initiation activities,
the managerial decision to adopt the green practices, and infusion activities.
Companies may be able to achieve considerable environmental performance by
successfully diffusing green practices into their work systems in all diffusion stages
(Fussel and Georg, 2000). Winn and Angell (2000) address that corporate greening
starts with top management awareness of the need for corporate responses to
environmental issues, leads to policy commitment, and ideally, ends with
implementation at the operational level. The infusion stage is the conclusion of
technology implementation and is a post-adoption behavior. It means that
162

Journal of Economic and Social Studies

�An Empirical Study on Organizational Infusion of Green Practices
in Chinese Logistics Companies

technology has been embedded and routinized in organization (Chang and Lung,
2002). Green practice infusion is the incorporation of green practices into work
structures.
Infusion refers to the extent to which an innovation's features are in widespread
usage in a complete and sophisticated way (Fichmen 2001; Yan and Fiorito, 2007).
The extent to which innovation infusion is reached is positively related to the
performance of the work that the innovation supports (Yu et al., 2009; Taylor and
McAdam, 2004). Successful implementation of green practices requires significant
involvement in developing operational responses to environmental issues (Stead et
al., 1998). It is important and necessary to understand the infusion of green practices
within organizations.
Prior literature has focused more on the issues of green management adoption
decision For example, Del Brio and Junquera (2003) summarized some factors
influencing green innovation in small and medium-sized enterprises, including
financial resources, management style, human resources, manufacturing activity,
technological approach, innovative capacity, and external cooperation. Rothenberg
and Zyglidopoulos (2007), in a study of the printing industry, found that the
adoption of green innovations was positively associated with the dynamism of the
company’s task environment. Henriques and Sadorsky (2007) found that total
quality management and external stakeholder pressure would increase the likelihood
that Canadian manufacturing companies implement cleaner technical innovations.
Liu et al. (2010) argue that Chinese firms’ adoption of green practices is influenced
by the coercive pressure from the organizations holding mandatory power, normative
pressure from the industrial association and the public, and mimetic pressure from
the competitors. Stakeholder pressure, environmental regulation, company size,
managers’ characteristics, human resources and industry sector are relevant variables
frequently appeared in studies on green practice adoption decision (Etzion, 2007;
Gonzalez-Benito and Gonzalez-Benito, 2006).
Little attention has been paid on analyzing the infusion behavior associated with
green practices. Some researchers have analyzed the infusion of green practices
within organizations, concerning with the extent to which these practices have
diffused (Fussel and Georg, 2000; Stead et al., 1998; Winn and Angell, 2000).
However, these studies focused on exploring the infusion process of green practices
within an organization. Fussel and Georg (2000) explore how an environmental
management tool becomes embedded in a Danish public university hospital,
163

�Yi-Hui Ho, Chieh-Yu Lin, Jung-Shun Tsai

including how a green idea travels from one setting to another and becomes an
object, how the green idea is translated and mobilized into action by the hospital
managers and made to perform in different contexts, and how hospital managers
develop a new sense of identity. Stead et al. (1998) suggest that infusion
(institutionalization) is a pivotal organizational process which determines whether a
firm's environmental performance results in improved operating efficiency and
market opportunities or in increased legal and regulatory hassles. In a study of the
implementation of the 1991 German Packaging Ordinance, Winn and Angell
(2000) propose an internal process model of corporate greening that integrates policy
commitment and implementation dimensions. Corporate greening process starts
with awareness of the need for corporate responses to environmental issues, leads to
policy commitment and, ideally, ends with infusion (implementation) at the
operational level.
Although Christmann and Taylor (2006) and Darnall (2006) have analyzed the
factors influencing a firm’s decision to totally or partially mandate its operational
units to certify to ISO 14001, they did not explore the degree of infusion of
environmental management practices within the organizations. In a study of Chinese
companies, Christmann and Taylor (2006) conclude that ISO-certified companies
in China select their level of compliance depending on customer preferences,
customer monitoring, and expected sanctions by customers. Drawing on
institutional theory and the resource-based view of the firm, Darnall (2006) analyzes
the influences of regulatory pressures, market pressures, complementary resources,
experiences with quality management systems, and experiences with pollution
prevention on U.S. firm’s decision in mandating ISO 14001 totally or partially.
These two studies focused on the adoption decision regarding to whether a firm
implements ISO 14001 substantively. A review on current research on
environmental management reveals that, up to date, there is no literature give an
analysis on the factors influencing infusion of green management practices in
organizations.
Factors influencing organizational infusion of green practices
To fill the research gap, this paper attempts to study the factors affecting the infusion
of green practices in Chinese logistics service providers. Although a body of research
has proposed several factors influencing green practice adoption, factors affecting
adoption decision may actually have the opposite effects upon infusion behavior
(Cooper and Zmud, 1990; Damanpour and Schneider, 2006; Tornatzky and
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Fleischer, 1990; Zhu et al., 2006). For example, in a study of the diffusion of
Internet-based e-business innovations, Zhu et al. (2006b) address that firm size are
positively related to e-business adoption, but negatively related to infusion. The costs
in implementing innovations have been a barrier for the adoption of innovations,
but the higher adoption costs could motivated the infusion of innovations in
organizations (Cooper and Zmud, 1990). In general, the infusion of green practices
could be influenced by a variety of factors. Because implementing green practices can
be seen as an innovation process, studies on explanations as to what factors influence
innovation infusion will be helpful for modeling green practice infusion in this
paper.
Several studies have proposed a variety of factors influencing innovation infusion.
Meyer and Goes (1988) address that organizational assimilation of innovations in
hospitals is influenced by environmental, organizational, and innovation variables.
According to meta-analysis results, Damanpour (1991) conclude that organizational
innovation is significantly associated with a firm’s specialization, functional
differentiation, professionalism, centralization, managerial attitude toward change,
technical knowledge resources, administrative intensity, slack resources, and external
and internal communication. Fichman and Kemerer (1997) explore the influence of
organizational learning capability on the infusion of software process innovations.
Eder and Igbaria (2000) explore the influences of earliness of adoption, top
management support, organizational structure, organizational size, information
technology (IT) infrastructure, and IT structure on organizational infusion of
intranets. Frambach and Schillewaert (2002) suggest that the determinants
influencing organizational implementation of innovations include perceived
innovation characteristics, adopter’s organizational characteristics, and
environmental influences. The availability and quality of internal resources and
external knowledge, the knowledge transfer activities, and the political and legal
environment are relevant for the adoption of technical innovations.
Ranganathan et al. (2004) argue that managerial IT knowledge, unit structure,
supplier interdependence, competitive intensity, and IT activity intensity would
affect internal infusion of Web technologies in supply chain management. In a study
of public organizations in the U.S., Damanpour and Schneider (2006) analyze the
influences of environmental, organizational and top managers’ characteristics on the
adoption and infusion of innovations in organizations. Zhu et al. (2006) suggest that
technology readiness, technology integration, firm size, global scope, managerial
obstacles, competition intensity and regulatory environment would influence e165

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business infusion. Yan and Fiorito (2007) analyze the influences of external
pressures, internal pressures, and firm size on the infusion of computer aided
design/computer aided manufacturing in the U.S. textile and apparel industries. Yu
et al. (2009) address that procurement process readiness, business knowledge of IT
managers, organizational integration, organizational slack resources would influence
the infusion of e-procurement applications.
While a variety of determinants of innovation infusion have been proposed in the
previous studies, these factors can be grouped into technological, organizational and
environmental context. According to the innovation diffusion theory (Rogers, 2003;
Tornatzkey and Fleischer 1990), a model for any innovation diffusion needs to
consider different factors that can influence the inclination to use the innovation in
its specific technological, organizational, and environmental contexts of an
organization. The technological, organizational, and environmental (TOE)
framework (Tornatzkey and Fleischer, 1990) is widely used in studying innovation
adoption and infusion from contextual perspectives. Lin and Ho (2011) have also
utilized the TOE framework in analyzing green practice adoption decision for
Chinese logistics companies; however, their study did not investigate the infusion of
green practices in the firms.
The TOE framework identifies three aspects of a firm’s context that have influences
on innovation infusion. Technological dimension includes technology issues
associated with the firms. Organizational dimension refers to descriptive measures
such as company size, the quality of human resources, top management strategic
behavior, and the availability of slack resources. Environmental dimension is the
arena in which a firm conducts its business, including competitors, access to
resources, industrial environment, and government regulations (Tornatzky and
Fleischer, 1990). Therefore, based on the TOE framework (Lin and Ho, 2011), this
paper attempts to study the influences of technological, organizational, and
environmental factors on the infusion of green practices in Chinese logistics service
providers. Figure 1 illustrates the research framework of the study. The technological
factors include the adoption cost, complexity, compatibility and relative advantage of
green practices; the organizational factors include quality of human resources,
organizational support, and company size; and environmental factors include
environmental uncertainty, governmental support, regulatory pressure, and customer
pressure.

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Figure 1. Research framework

Technological factors

Adoption cost
Complexity
Compatibility
Relative advantage
Organizational factors

Quality of human resources
Organizational support
Company size

Organizational
infusion of green
practices

Environmental factors

Environmental uncertainty
Governmental support
Regulatory pressure
Customer pressure

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Technological factors
Characteristics of an innovation such as compatibility, complexity, and relative
advantage may affect innovation diffusion (Jeyaraj et al., 2006; Rogers, 2003;
Tornatzky and Klein, 1982). Frambach and Schillewaert (2002) place the perceived
characteristics of the innovation at the heart of their organizational innovation
diffusion model. Boiral (2002) argues that characteristics of environmental
knowledge are relevant in environmental management. Therefore, technological
characteristics should be taken into account when analyzing the infusion of green
practices. The perceived technological characteristics of an innovation can be
considered as cognitive beliefs reflected in an attitude towards the innovation.
Several technological characteristics of an innovation can affect its diffusion,
including complexity, compatibility, relative advantage, triability, observability, ease
of use, perceived usefulness, information intensity, uncertainty, and so on (Frambach
and Schillewaert, 2002; Jeyaraj et al., 2006; Taylor and McAdam, 2004; Tornatzky
and Klein, 1982; Zhu et al., 2006). The present study only considers adoption costs,
complexity, compatibility and relative advantage because these characteristics have
consistently been found to be more important in influencing innovation adoption
behavior than the other characteristics (Rogers, 2003; Sia et al., 2004; Tornatzky and
Klein, 1982).
Adoption costs include the required financial and human resources in implementing
and using green practices. Costs have been long posited as a barrier for the adoption
of innovations (Rogers, 2003; Iacovou et al., 1995; Torantzky and Klein, 1982).
However, some researchers argue that high adoption costs may motivate innovation
adopters to treat the innovation more seriously and implement it more actively in
order to make the innovation more cost-effective (Cooper and Zmud, 1990; Rogers,
2003). Unfortunately, there is still lack of empirical evidence for this argument
because previous studies on innovation infusion have not yet taken adoption costs
into account. The present study argues that high adoption cost will make a firm treat
the green practice more seriously and reinforce the infusion of the green practice
within the firm. Therefore, the following hypothesis is proposed:

H1: Adoption cost of green practices has a positive influence on green practice infusion in
Chinese logistics companies.

Complexity is the degree to which an innovation is perceived to be relatively difficult
to understand and use. It will increase the difficulty in knowledge transfer and
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innovation diffusion (Rogers, 2003), and is usually hypothesized to be negatively
related to innovation diffusion (Tornatzky and Klein, 1982). Green practices
incorporate both tacit and explicit knowledge. The tacit knowledge may be inherent
in identifying sources of pollution, reacting quickly to accidental spills, and
proposing preventive solutions (Boiral, 2002). It leads to the ambiguity of the
practices. Ambiguity is a major barrier to the transfer of best practice within a firm
(Szulanski, 1996). A firm is apt to implement innovation when knowledge is shared
easily within the organization. Efficient knowledge sharing can lead to better
innovative capabilities in terms of higher order learning, and consequently can
improve organizational performance including environmental management
effectiveness (Etzion, 2007). A green practice with high complexity contains a lot of
tacit knowledge that requires laborious efforts to learn and diffuse. The difficulty in
learning and sharing tacit knowledge makes it relatively difficult to infuse a green
practice. Therefore, the following hypothesis is proposed:

H2: Complexity of green practices has a negative influence on green practice infusion in
Chinese logistics companies.

Compatibility is the degree to which an innovation is perceived as being consistent
with the existing values, experiences, and needs of the firms (Rogers, 2003).
Compatibility is relevant to green practice diffusion. Because several green practices
are additions to companies’ current technologies and processes, diffusion of green
practices is not a single event but can be described as a process of knowledge
accumulation and integration. Green practices that are more compatible to a
company’s current technologies and processes will be more easily to be diffused
within the organization. Dupuy (1997), in a study of Ontario organic chemical
industry, found support for the notion that innovations that are additions to existing
technology, such as abatement equipment, are most likely to adopt earlier than
technologies that are more difficult to incorporate into the production process. Fit
between previous experiences and environmental actions may generate a greater
environmental effectiveness (Etzion, 2007). To lessen possible objection against the
infusion of green practices, a company will be more likely to implement a green
practice that is more compatible with the company’s current operational knowledge.
Therefore, the following hypothesis is proposed:

H3: Compatibility of green practices has a positive influence on green practice infusion in

Chinese logistics companies.

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Relative advantage is the perception that an innovation is more advantageous than its
substitute idea. The perceived benefits may be measured in economic and social
terms like convenience and satisfaction. Companies are more likely to implement a
technology which is able to provide better performance and higher economic gains
than the other technologies. Relative advantage is positively related to the diffusion
of innovation (Rogers, 2003; Tornatzky and Klein, 1982). Potential organizational
benefits of green practices include reduced energy and natural resource consumption,
reduced waste and pollutant emission, improved environmental and financial
performance, and greater responsiveness to social environmental expectation (Etzion,
2007; Hart, 1995). In a study of the Spanish pulp and paper industry, Del Rio
Gonzalez (2005) suggests that economic and financial advantages are important
technological characteristics that influence the adoption of clean technologies. The
perceived net benefits that the green practice offers will serve as motivations for
companies to implement the green practice. Therefore, the following hypothesis is
proposed:

H4: Relative of green practices has a positive influence on green practice infusion in
Chinese logistics companies.

Organizational factors
The organizational context implies the processes and attributes that constrain or
facilitate innovation. Several studies have discussed the influences of a variety of
organizational characteristics such as quality of human resources, top management’s
leadership, organizational support, organizational culture and organizational size on
innovation diffusion (Damanpour and Schneider, 2006; Taylor and McAdam,
2004), and environmental strategy (Etzion, 2007; Gonzalez-Benito and GonzalezBenito, 2006). Sufficient organizational resources and qualified organizational
capabilities are two relevant organizational characteristics advancing innovation
(Damanpour, 1991; Jeyaraj et al., 2006) and environmental performance (Hart,
1995; Russo and Fouts, 1997). The availability of resources, management support,
organizational learning capabilities, and human resources will influence the adoption
of green practices (Alvarez-Gil et al., 2007; Lee, 2008). The followings only
introduce the quality of human resources, organizational support, and company size
because they are organizational resource-related variables widely analyzed in the
literature.

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The quality of human resources is an essential factor influencing innovation
diffusion (Fichman and Kemerer, 1997; Tornatzky and Fleischer, 1990). Qualified
human resources are helpful to diffuse innovations because of their competent
learning capabilities. Implementing green practices is a complex process requiring
cross-disciplinary coordination and significant changes in the existing operation
process (Russo and Fouts, 1997). It is intensive in human resources and depends on
the development and training of tacit skills through the employees’ involvement
(Hart, 1995; Del Brio and Junquera, 2003). A company with higher innovative
capacity will be more likely to successfully implement an advanced environmental
strategy (Christmann, 2000; Judge and Elenkov, 2005). The recipient’s lack of
absorptive capacity is one of the major barriers to the transfer of technical knowledge
within a firm (Szulanski, 1996). To overcome knowledge barriers to green practice
infusion, employees need extensive, specialized training to learn the principles
underlying the innovation. Employees with competent learning capabilities will be
apt to increase their absorptive capacity through training programs that can advance
green practice infusion. Therefore, the following hypothesis is proposed:

H5: Quality of human resources has a positive influence on green practice infusion in
Chinese logistics companies.

Organizational support is the extent to which a company helps employees use green
practices. Providing incentive for innovation diffusion and ensuring the availability
of financial and technical resources for innovation have positive effects on the
implementation of innovation (Damanpour and Schneider, 2006; Jeyaraj et al.,
2006; Lee et al., 2005). For the development of environmental management,
organizational support is essential because the employees will be motivated to
implement green behavior and the resources required for adopting green practices
will be more easily available. Also, the top management plays an essential role in
organizational support. Many green practices require the collaboration and
coordination of different departments and divisions during diffusion process. To
ensure successful diffusion, green initiatives are usually endorsed and encouraged
from the top management (Gonzalez-Benito and Gonzalez-Benito, 2006). The
central task of top management is to obtain resources and assemble them into
organizational capabilities so that the company is able to implement green practices
to achieve environmental competitive advantage (Judge and Elenkov, 2005).
Therefore, the following hypothesis is proposed:

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H6: Organizational support has a positive influence on green practice infusion in
Chinese logistics companies.

Company size has been repeatedly taken as a relevant organizational characteristic
influencing companies’ innovation diffusion (Frambach and Schillewaert, 2002;
Rogers, 2003) as well as environmental activities (Del Brio and Junquera, 2003;
Etzion, 2007; Gonzalez-Benito and Gonzalez-Benito, 2006). In general, large
companies tend to adopt innovations and green practices more easily than small ones
because they have sufficient resources and strong infrastructures. Small companies, in
contrast, may suffer from the lack of financial resources and professionals, which
results in difficulties in adopting green practices. However, some researchers argue
that, due to less flexible structure, lower ability to adapt and more difficulty in
assimilating change, larger companies may be more difficult than smaller companies
in the infusion of innovations (Dampour and Schneider, 2006; Zhu et al., 2006).
Therefore, the following hypothesis is proposed:

H7: Company size has a negative influence on green practice infusion in Chinese logistics
companies.

Environmental factors
The environmental factors in this study refer to the standard conceptualization of
external environment in the organizational behavior literature. The external
environment in which a company conducts its business is an important factor
affecting innovation adoption and environmental strategy. Certain environmental
variables such as environmental uncertainty, environmental munificence,
governmental support, industry type, competition, and network relations are often
discussed in the literature of innovation diffusion (Frambach and Schillewaert, 2002;
Damanpour and Schneider, 2006; Jeyaraj et al., 2006; Tornatzky and Fleischer,
1990; Zhu et al., 2006) and environmental management (Etzion, 2007; GonzalezBenito and Gonzalez-Benito, 2006a). Environmental uncertainty and external
resource availability are consistently regarded as two primary environmental factors
influencing innovation diffusion and environmental strategy (Aragon-Correa and
Sharma, 2003; Jeyaraj et al., 2006; Rothenberg and Zyglidopoulos, 2007; Tornatsky
and Fleischer, 1990). The government plays an important role in supporting
resources for innovation adoption (Lee, 2008; Li and Atuahene-Gima, 2002;
Scupola, 2003). Stakeholder pressure is another relevant environmental factor
influencing organizational environmental behaviors, and is widely involved in
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research on environmental issues (Buysse and Verbeke, 2003; Sharma and
Henriques, 2005). The present study analyzes possible influences of environmental
uncertainty, governmental support, and stakeholder pressure on green practice
infusion.
Environmental uncertainty refers to frequent and unpredictable changes in customer
preferences, technological development, and competitive behavior perceived by the
managers. It has been viewed as the most relevant environmental characteristic that
affects a firm’s decision making (Li and Atuahene-Gima, 2002). Managers facing
uncertain business environments tend to be more proactive and use more innovative
strategies than managers in less turbulent environments. Under high environmental
uncertainty, companies will attempt to gather and process information frequently
and rapidly to address environmental changes (Gupta and Govindrajan, 1991), and
also tend to pay more efforts on innovation and increase the rate of innovation to
maintain a competitive advantage (Damanpour, 1991; Kimberly and Evanisko,
1981; Zhu and Weyant, 2003). Implementing green practices can be regarded as a
technical innovation process that can improve a company’s environmental
performance. Companies are more likely to invest in resources to implement green
practices to generate the capacity to improve environmental performance in
uncertain environments (Aragon-Correa and Sharma, 2003; Rothenberg and
Zyglidopoulos, 2007). The infusion of green practices is expected to be positively
associated with the perceived environmental uncertainty. Therefore, the following
hypothesis is proposed:

H8: Environmental uncertainty has a positive influence on green practice infusion in
Chinese logistics companies.
Governmental support is a relevant environmental factor influencing technical
innovation. The governments can advance technical innovation through several
encouraging policies such as providing financial incentive, technical resources, pilot
projects, and tax breaks (Tornatzky and Fleischer, 1990; Scupola, 2003).
Implementing green practices relies to some extent on the availability of external
resources. Munificence of resources in the business environment increases the degree
to which a company engages in environmental management (Aragon-Correa and
Sharma, 2003; Rothenberg and Zyglidopoulos, 2007). The government can raise the
munificence by providing governmental subsidies or tax incentives for alternative
energy technologies, bank financing at lower rates for environmentally friendly
technologies, and lower insurance premiums for lower environmental risks (Aragon173

�Yi-Hui Ho, Chieh-Yu Lin, Jung-Shun Tsai

Correa and Sharma, 2003). Lee (2008), in a study of Korean small and mediumsized enterprises, also suggests that governmental support in green initiatives has a
positive influence on the company’s willingness to participate in the green supply
chain. A positive association between green practice infusion and governmental
support is expected. Therefore, the following hypothesis is proposed:

H9: Governmental support has a positive influence on green practice infusion in Chinese
logistics companies.

Stakeholders are individuals or groups who affect a company’s activities and are also
affected by the company’s activities. Stakeholder pressure is regarded as the most
prominent factor influencing a company’s environmental strategy (Buysse and
Verbeke, 2003; Gonzalez-Benito and Gonzalez-Benito, 2006a; Sharma and
Henriques, 2005). According to the stakeholder theory, organizations carry out
activities to satisfy their main stakeholders. Among various groups of stakeholders,
customers and regulators are arguably viewed as a company’s most important
stakeholders (Christmann, 2004; Etzion, 2007). A body of research reveals the
positive relationships between firms’ environmental activities and customer and
regulatory pressure (e.g., Christmann, 2004; Lee, 2008; Wong and Fryxell, 2004).
The infusion of green practices will be positively associated with customer and
regulatory pressure. Therefore, the following hypotheses are proposed:

H10: Regulator pressure has a positive influence on green practice infusion in Chinese
logistics companies

H11: Customer pressure has a positive influence on green practice infusion in Chinese
logistics companies.

Methodology
To examine the influences of determinant factors on green practice infusion, this
paper collected data by means of mailing questionnaires to logistics service providers
in China. The logistics industry plays an important role in the Chinese economy.
Logistics companies provide logistics services for their customers, which include
warehousing, transportation, inventory management, order processing, and
packaging. With the fast growth in economy, the demand for logistics services has
been growing significantly in China. Also, the environmental impact of the logistics
practices has been an important issue in China. Many logistics operations often leads
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to several negative environmental impacts, including air pollutants, waste disposal,
and fuel consumption. Logistics companies need to address much effort on
environmental issues.
Samples were randomly drawn from a list of logistics companies provided by the
logistics associations in China. Logistics companies carry out logistics activities for
their customers, including warehousing, transportation, inventory management,
order processing, and packaging. The sampled companies were contacted via
telephone and e-mail to confirm the names of respondents and their mailing
addresses. One thousand samples were randomly drawn from a list of logistics
companies in Shanghai. Questionnaires were mailed to these sampled companies’
owners or senior managers who are familiar with the company’s environmental
activities. Two weeks after the questionnaires were mailed, a follow-up to the
sampled companies was conducted to remind them of the importance of their
responses and thank them for their assistance. In total, 314 completed questionnaires
were returned. Of these respondents, 21 unusable questionnaires were excluded. The
overall response rate is 29.3 percent. Among the respondents, approximately 82
percent of them have less than 300 employees. Most logistics companies in China
belong to small and medium-size enterprises.
To evaluate the non-response bias, the wave analysis was used which assumes that
late respondents tend to be more similar to non-respondents than early respondents
in mail surveys (Armstrong and Overton, 1977). The non-response bias was tested
by comparing respondents who responded readily to the survey with those who
responded after the follow-up step is taken. Because comparisons of survey results
reveal no significant differences between the two groups in the level of variables, the
non-response bias is not significant in the study.
The questionnaire was developed in a two-stage process. First, an initial
questionnaire was designed based on a review of related literature and a discussion
with some experts in environmental management. Second, the initial questionnaire
was modified by accommodating some logistics managers’ suggestions to ensure that
each item adapts to the logistics industry and is interpreted as expected. Afterward
the final version of the questionnaire was administered to sampled logistics
companies with business models conforming to the logistics services.
The major constructs outlined in the present research framework include green
practice infusion, and determinant factors. The green practices commonly used in
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�Yi-Hui Ho, Chieh-Yu Lin, Jung-Shun Tsai

the logistics industry include consolidating shipments, disposing waste responsibly,
purchasing ecological products, reducing energy consumption, reducing solid/water
waste and emissions, using cleaner transportation methods, and using recyclable
packaging (Gonzalez-Benito and Gonzalez-Benito, 2006; Lin and Ho, 2011;
Murphy and Poist, 2003). Infusion refers to the extent to which an innovation's
features are in widespread usage in a complete and sophisticated way (Fichmen
2001). According to innovation infusion literature (Cooper and Zmud, 1990; Yan
and Fiorito, 2007; Yu et al., 2009; Zhu et al. 2006; Zmud and Apple, 1992), we
conceptualized infusion as the extent to which major logistics operations have
integrated with green practices. Each sampled company was asked to score the degree
of infusion of green practices according to a seven-point scale anchored by “not at
all” and “to a great extent”.
The measurement of determinant factors was developed according to innovation
diffusion literature (Rogers, 2003; Tornatzkey and Fleischer 1990) and green
practice adoption model proposed by Lin and Ho (2011). Adoption cost was
measured according to the financial resources required to evaluate the green practices
and start to utilize the green practices. Complexity was measured by whether the
green practices would be learned and used easily. Compatibility was measured based
on the degrees of perceived fitness between the green practice and the company’s
existing technologies and processes. Relative advantage was measured by whether the
green practice could increase environmental and economic performance. The quality
of human resources was measured according to employees’ learning capabilities.
Organizational support was measured according to the degrees of the company’s
resource supports and leaders’ attitudes toward environment issues. The company
size was measured by the number of employees. The environmental uncertainty was
measured according to the degrees of changes in competitors’ innovative abilities,
customers’ requirement, and the development of new technologies. Governmental
support was measured by whether the government provides financial and technical
supports for adopting green practices. Customer pressure and regulatory pressure was
measured by asking the respondents to score the environmental pressure exerted by
customers and regulators.
The determinant factors were measured using seven-point Likert scales anchored by
“strongly disagree” and “strongly agree”. The measurement items of determinant
factors were submitted to factor analysis with varimax rotation. Factors with
eigenvalues greater than 1.0 are summarized in Table 1. The result of factor analysis
confirms the construct validity of this study. According to the reliability coefficients,
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the smallest value of Cronbach’s alpha for this study is 0.7743, which implies that
the sampling results are reliable (Nunnally, 1978).
Table 2 shows the means, standard deviations and correlations for the variables. The
determinant factors are not highly correlated, which implies that multicollinearity
may not be significant in the following regression analysis. Furthermore, the high
correlations between green practice infusion and most of the determinant factors give
initial evidence of the hypotheses: technological, organizational, and environmental
factors are associated with the organizational infusion of green practices.
Table 1: Measurement Items for the Determinant Factors
Determinant Factors

Factor Loading

Cronbach’s α

Technological Factors (Total explained variance = 72.63% ; Cronbach’s α = 0.8598)
Adoption cost
We spend a lot of money to evaluate the green practices.
The cost in starting using the green practices is expensive.
We spend a lot of time to evaluate the green practices.
Complexity
Using the green practices needs many experiences.
Learning the green practices is difficult.
Sharing the knowledge of the green practices is difficult.
Compatibility
The green practices are compatible with our existing logistics operations.
The green practices are consistent with our company’s values.
Integrating the green practices with company’s existing system is easy.
Relative advantage
The green practices can provide better environmental performance.
The green practices can provide higher economic benefits.
The green practices can enhance our company’s reputation.

0.788
0.762
0.705

0.8179

0.804
0.759
0.698

0.8663

0.826
0.767
0.701

0.8802

0.793
0.775
0.689

0.8395

Organizational Factors (Total explained variance = 75.87% ; Cronbach’s α = 0.8906)
Quality of human resources
Employees are capable of using new technologies to solve problems easily.
Employees are capable of providing new ideas for our company.
Employees are capable of learning new technologies easily.
Employees are capable of sharing knowledge with each others.
Organizational support
Top management encourages employees to learn green knowledge.
Our company provides rewards for employees’ green behavior.
Top management can help employees dealing with environmental issues.
Our company provides resources for employees to learn green knowledge.

0.841
0.812
0.739
0.694

0.8847

0.850
0.809
0.758
0.706

0.8951

Environmental Factors (Total explained variance = 71.89% ; Cronbach’s α = 0.8297)
Environmental uncertainty
Predicting competitors’ behavior is difficult.
Customers’ preferences vary frequently.

0.738
0.667

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�Yi-Hui Ho, Chieh-Yu Lin, Jung-Shun Tsai
The advance in new logistics service modes is quickly.
Governmental support
Government provides financial support for adopting green practices.
Government helps training manpower with green logistics skills.
Government provides technical assistance for adopting green practices.
Regulatory pressure
Government sets environmental regulations for logistics operations.
Industrial associations require us to conform to environmental regulations.
Customer pressure
Our customers require us to improve environmental performance.
Caring for the environment is an important consideration for our customers.

0.605

0.7743

0.842
0.834
0.725

0.8035

0.793
0.718

0.8674

0.813
0.745

0.8317

Total Cronbach’s α = 0.8693

Table 2: Result of correlation analysis
Variables
1. Adoption
cost
2.
Complexity
3.
Compatibili
ty
4. Relative
advantage
5. Quality
of human
resources
6.
Organizatio
nal support
7. Company
size a
8.
Environmen
tal
uncertainty
9.
Governmen
tal support
10.
Regulatory
pressure
11.
Customer
pressure
12. Green
practice
infusion
a

Mea
ns
4.52

Std

1

2

3

4

5

1.7
9
1.9
0
2.0
6

1.0
0
0.1
1
0.1
2

1.0
0
0.0
3

1.0
0

1.2
8
1.3
4

0.0
9
0.0
6

0.0
6
0.0
8

0.1
1
0.0
7

1.0
0
0.0
4

1.0
0

4.97

1.1
5

0.1
2

0.0
5

0.0
8

0.1
0

0.1
9

1.0
0

4.81

1.4
7
2.0
5

0.0
4
0.0
2

0.0
2
0.0
6

0.0
4
0.0
2

0.0
9
0.0
1

0.1
3
0.0
9

4.86

1.7
2

0.0
6

0.0
9

0.0
6

0.0
8

5.17

1.5
8

0.0
3

0.0
3

5.03

1.8
4

0.0
2
0.0
5

0.0
7

4.79

1.6
3

0.2
1

0.3
6

4.41
4.25

4.92
4.73

4.08

6

7

8

9

10

0.1
8
0.1
2

1.0
0
0.0
5

1.0
0

0.1
1

0.1
5

0.0
6

0.0
2

1.0
0

0.0
6

0.0
7

0.1
6

0.1
2

0.0
7

1.0
0

0.0
3

0.0
4

0.0
9

0.1
0

0.1
1

0.5
4

0.5
9

0.5
1

0.6
4

0.1
4

0.0
3
0.1
6

0.0
6
0.0
2
0.5
6

0.4
6

0.0
9

11

12

1.0
0
0.2
9

1.0
0

Natural logarithm of the number of employees

178

Journal of Economic and Social Studies

�An Empirical Study on Organizational Infusion of Green Practices
in Chinese Logistics Companies

Because a single informant technique was used in data collection, the study may be
subjected to the potential for common method bias by artificially inflating observed
relationships between variables. We used Harman’s single factor test (Podsakoff,
MacKenzie, Lee and Podsakoff, 2003) to check the potential common method bias.
If common method bias exists, a single factor will emerge from a factor analysis of all
survey items, or one general factor that accounts for most of the variance in an
unrotated factor structure will result. The analysis revealed more than one factors
with eigenvalues greater than 1.0, and the first factor accounted for only about 32
percent of the variance. The results indicated that common method bias was not a
problem in the study.
Research Findings and Discussions
To test proposed research hypotheses, the regression analysis is used in the study,
which takes the eleven determinant factors as independent variables and the infusion
of green practices as the dependent variable. The regression analysis is a statistical
process for estimating the relationship between a dependent variable and several
independent variables. Before conducting the regression analysis, the regression
assumptions of homoescedasticity, linearity, normality, independence of residuals,
and the absence of multicollinearity are tested, and these assumptions are all
satisfied. Table 3 shows the standardized results of the regression analysis. The
regression results reveal that complexity, compatibility and relative advantage of
green practices, quality of human resources, organizational support, governmental
support and regulatory pressure exhibit significantly influences on green practice
infusion for the logistics companies in China. The influences of adoption cost,
company size, environmental uncertainty and customer pressure on logistics
companies’ green behavior are not significant. Except the hypotheses H1, H7, H8
and H11, all the other hypotheses are supported.

179

�Yi-Hui Ho, Chieh-Yu Lin, Jung-Shun Tsai

Table 3: Standardized Regression Results for the Infusion of Green Practices
Dependent variables: Infusion of Green Practices
Predictors
Technological factors
Adoption cost
Complexity of technology
Compatibility of technology
Relative advantage of technology
Organizational factors
Quality of human resources
Organizational support
Company size
Environmental factors
Environmental uncertainty
Governmental support
Regulatory pressure
Customer pressure
R2
adj R2
F
* p&lt;0.05 ** p&lt;0.01

Standardized Coefficient β

t

0.089
-0.124
0.184
0.187

1.135
-2.109*
3.274**
3.986**

0.179
0.201
-0.061

2.979**
4.211**
-1.004

-0.074
0.183
0.175
0.098
0.617
0.592
24.33**

-1.084
3.315**
2.843**
1.241

To advance green practice infusion, companies can attempt to improve their
organizational learning capabilities, and make organizational resources easily
available for their employees. In addition to being a regulator, the government
should provide sufficient financial, technical and educational resources for green
practice infusion within the company.
Adoption costs include the required financial and human resources in implementing
green practices. Costs have been long posited as a barrier for the adoption of
innovations. However, some researchers argue that high adoption costs may motivate
innovation adopters to treat the innovation more seriously and implement it more
actively in order to make the innovation more cost-effective (Rogers, 2003). The
present study found that adoption cost did not have significantly influences on green
practice infusion. Complexity is the degree to which an innovation is perceived to be
relatively difficult to understand and use. It will increase the difficulty in knowledge
transfer. Green practices incorporate both tacit and explicit knowledge. The tacit
knowledge may be inherent in identifying sources of pollution, reacting quickly to
accidental spills, and proposing preventive solutions (Boiral, 2002). A green practice
with high complexity contains a lot of tacit knowledge that requires laborious efforts
to learn and diffuse. The difficulty in learning and sharing tacit knowledge makes it
difficult to infuse a green practice. Compatibility is the degree to which an
innovation is perceived as being consistent with the existing values, experiences, and
180

Journal of Economic and Social Studies

�An Empirical Study on Organizational Infusion of Green Practices
in Chinese Logistics Companies

needs of the firms. Because several green practices are additions to companies’
current technologies and processes, diffusion of green practices is not a single event
but can be described as a process of knowledge accumulation and integration. Green
practices that are more compatible to a company’s current technologies and processes
will be more easily to be diffused within the organization. Relative advantage is the
perception that an innovation is more advantageous than its substitute idea. The
perceived net benefits that the green practice offers will serve as motivations for
companies to implement the green practice.
The quality of human resources is an essential factor influencing innovation
diffusion. Qualified human resources are helpful to diffuse innovations because of
their competent learning capabilities. Implementing green practices is a complex
process requiring cross-disciplinary coordination and significant changes in the
existing operation process. To overcome knowledge barriers to green practice
infusion, employees need extensive, specialized training to learn the principles
underlying the innovation. Organizational support is the extent to which a company
helps employees use innovations. Providing incentive for innovation diffusion and
ensuring the availability of financial and technical resources for innovation have
positive effects on the implementation of innovation. For the development of
environmental management, organizational support is essential because the
employees will be motivated to implement green behavior and the resources required
for adopting green practices will be more easily available. Company size has been
repeatedly taken as a relevant organizational characteristic influencing companies’
innovation diffusion as well as environmental activities. In general, large companies
tend to adopt innovations and green practices more easily than small ones because
they have sufficient resources and strong infrastructures. Small companies, in
contrast, may suffer from the lack of financial resources and professionals, which
results in difficulties in adopting green practices. However, some researchers argue
that, due to less flexible structure, lower ability to adapt and more difficulty in
assimilating change, larger companies may be more difficult than smaller companies
in the infusion of innovations (Dampour and Schneider, 2006). The present study
found that company size did not have significantly influences on green practice
infusion.
Environmental uncertainty refers to frequent and unpredictable changes in customer
preferences, technological development, and competitive behavior perceived by the
managers. It has been viewed as the most relevant environmental characteristic that
affects a firm’s decision making. The present study found that environmental
181

�Yi-Hui Ho, Chieh-Yu Lin, Jung-Shun Tsai

uncertainty did not have significantly influences on green practice infusion.
Governmental support is a relevant environmental factor influencing technical
innovation. Implementing green practices relies to some extent on the availability of
external resources. The government can raise the munificence by providing
governmental subsidies or tax incentives for alternative energy technologies, bank
financing at lower rates for environmentally friendly technologies, and lower
insurance premiums for lower environmental risks (Aragon-Correa and Sharma,
2003). Stakeholder pressure is regarded as the most prominent factor influencing a
company’s environmental strategy. According to the stakeholder theory,
organizations carry out activities to satisfy their main stakeholders. The infusion of
green practices was positively associated with regulatory pressure.
Conclusions
More than two decades of economic reforms have brought China unprecedented
economic growth. While China continues to develop into a global manufacturing
base and a huge consumer market, it suffers from various serious environmental
problems such as air pollution, energy waste, and water pollution. The
environmental crisis has led to some moral doldrums in China. To mitigate the
environmental degradation in China, the Chinese government has stipulated several
environmental policies, and many companies operating in China have begun to
adopt a variety of environmental management practices. To help organizations
implementing green practices successfully, it is necessary to give an analysis on the
factors influencing green practice infusion in organizations. An understanding of the
determinant factors is essential for practitioners to best implement green practices.
Although a body of research has proposed several factors influencing green practice
adoption, none of them analyzed the factors influencing green practice infusion.
This study conducts a questionnaire survey on the factors affecting green practice
adoption for logistics companies in China. The determinant factors are classified
into environmental, organizational and technological factors. The research findings
reveal that regulatory pressure, governmental support, organizational support,
quality of human resources, and relative advantage and compatibility of green
practices have significantly positive influences on organizational infusion of green
practices in Chinese logistics companies. Therefore, green practice providers should
pay more efforts to increase the explicitness and benefits of green practices while
providing green technologies, equipments and services for their clients. Logistics
companies themselves need to sustain more organizational support for employees’
182

Journal of Economic and Social Studies

�An Empirical Study on Organizational Infusion of Green Practices
in Chinese Logistics Companies

green behavior, and improve their quality of human resources. In addition to being a
regulator, the government can provide sufficient resources for logistics companies to
implement green practices
The contributions of this paper include providing logistics service providers
guidelines for increasing their green competitiveness, providing the government
suggestions in designing environmental policies for the logistics industry,
contributing to an insight into the infusion of green practices in the logistics
industry, and broadening the scope of research both on environmental management
and logistics issues.
One limitation to this study is that the results may suffer from the respondent bias
because the questionnaire survey was used in the study. In addition, because this
paper focuses on organizational infusion of green practices in Chinese logistics
companies, the research findings may be limited in their generalizability. Different
countries and industrial sectors may lead to conclusions different from the present
study. Future studies can use the proposed model to other countries and industrial
sectors.
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189

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                <text>As environmental considerations have become a fundamental part of business strategies, there is a challenge for managers and academicians to explore the integration of environmental concepts and business operations. Although a number of studies on green practice adoption can be found in the literature, few of them analyzed the infusion of green practices in organizations. Furthermore, most prior research of green management focused on manufacturing sectors; scarce attention was paid on research in service sectors. This paper focuses on the green practice infusion in logistics companies because many logistics operations often lead to several environmental impacts. The main purpose of this paper is to explore the factors that affect organizational infusion of green practices in Chinese logistics companies. Drawing on the innovation diffusion theory, this paper groups the determinant factors into technological, organizational and environmental dimensions. We explored the influences of determinant factors on green practice infusion by conducting a questionnaire survey on logistics companies in China. The regression analysis is used to test proposed research hypotheses in the study Research findings reveal that complexity, compatibility and relative advantage of green practices, quality of human resources, organizational support, governmental support and regulatory pressure exhibit significantly influences on green practice infusion for the logistics companies in China. The influences of adoption cost, company size, environmental uncertainty and customer pressure on logistics companies’ green behavior are not significant. This paper can extend the scope of research on green management in service industries and green practice infusion.  </text>
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                <text>This study aimed at examining the preferred vocabulary learning strategies of Turkish EFL learners and their beliefs about vocabulary learning. For this purpose, a descriptive study was carried out among 45 preparatory school students at Kastamonu University. The data were gathered with the administration of a Vocabulary Learning Strategies Questionnaire. The results of the descriptive statistics demonstrated that participants tend to use a variety of vocabulary learning strategies, and they reported to employ dictionary strategies the most frequently and guessing strategies the least frequently. Findings also showed that participants believe that words should be practiced, studied, and learned in context.    Keywords: Vocabulary Learning Strategy (VLS); language learning strategy; beliefs; preparatory school students</text>
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                    <text>An Evaluation of Biological Treatment Methods Used in Olive Mill
Wastewaters
Yakup Cuci
Kahramanmaras Sutcu Imam University, Engineering and Architecture Faculty, Dept. of Environmental
Engineering, Kahramanmaras, Turkey
cuci@ksu.edu.tr
Yağmur Uysal
Kahramanmaras Sutcu Imam University, Engineering and Architecture Faculty, Dept. of Environmental
Engineering, Kahramanmaras, Turkey
yuysal@ksu.edu.tr
Ece Ü Deveci
Kahramanmaras Sutcu Imam University, Engineering and Architecture Faculty, Dept. of Environmental
Engineering, Kahramanmaras, Turkey
ecedeveci@gmail.com
Özer Çınar
Kahramanmaras Sutcu Imam University, Engineering and Architecture Faculty, Dept. of Environmental
Engineering, Kahramanmaras, Turkey
ocinar@ksu.edu.tr

Abstract: Olive mill wastewater (OMW) is produced seasonally by a large number
of small olive mills scattered in Mediterranean countries. It has a high environmental
impact because of the concentration of its pollutant content and the quantity of waste
water produced. OMW contains high amounts of organic, inorganic and polyphenols.
It affects the water and soil quality, is toxic to plant life, and create odor nuisance
when disposed into the environment. The main problem regarding the disposal of
OMW is to find an environmentally friendly and economically viable solution.
Among the various techniques proposed, biological treatment appears to be
convenient from the economic point of view. The biological treatment of OMW is
quite difficult since it contains many complex substances, mostly when more easily
degradable carbon source is present in the medium. Several biological treatment
systems have been examined for the treatment of OMW, resulting in considerable
organic load and toxicity abatement. The present work aims to provide an updated
review of the current biological methods used in OMW treatment.
Keywords: Olive mill wastewater, OMW, biological treatment, aerobik systems,
anaerobic systems

Introduction
Mediterranean countries produce more than 98% of the world’s olive oil, which is estimated at over 2.5
million metric tons per year. About 75% is produced in the European Union (EU) (McNamara et al., 2008).
Olive oil mills are small agro-industrial units located mainly around the Mediterranean, Aegean and Marmara
seas that account for approximately 95% of the worldwide olive oil production (Ergüder et al., 2000). In the
olive growing countries of the Mediterranean area (Greece, Italy, Lebanon, Portugal, Spain, Syria, Tunisia and
Turkey) olive oil mill effluent production is more than 30 million m3 per year (Beccari et al., 1996). Olive mill
wastes are a significant source of potential or existing environmental pollution in these countries (Bejarano et al.,
1992). The difficulties of treatment of olive mill effluents are mainly related to high organic loading, seasonal
operation, high territorial scattering, and the presence of organic compounds which are hard to biodegrade such
as long-chain fatty acids and phenolic compounds.

525

�Olive oil mill wastewater (OMW) is formed from the water content of the fruit and water used in
washing and processes of olive oil extraction. The composition of OMW widely depends on the type of process
involved in obtaining the oil. OMW are dark-colored wastes and contain high amounts of many complex
substances that are not easily degradable (Borja et al., 1993; Sorlini et al. 1986). Generally, OMW can be treated
by conventional biological treatment methods or can be utilized as fermentation raw material for the production
of value added microbial products. However, this OMW also contains high concentrations of phenolic
compounds which inhibit microbial activity. This makes biological treatment or microbial fermentation difficult
(Massadeh and Modallal, 2008).
The uncontrolled disposal of OMW is becoming a serious environmental problem, due to its high
organic COD concentration, and because of its high content of microbial growth-inhibiting compounds, such as
phenolic compounds and tannins. The improper disposal of OMW to the environment or to domestic wastewater
treatment plants is prohibited due to its toxicity to microorganisms, and also because of its potential threat to
surface and groundwater (Ramos-Comenzana et al., 1996, Shaheen and Karim, 2007). When OMW are disposed
into the environment, they create odor, color and increased oxygen demand in water bodies. They also affect the
soil quality and plant life. Therefore, discharge of OMW into receiving media is not permissible unless
treatment.
Olive oil production and wastewater generation
The basic steps in production of olive oil are always the same. Batch and continuous processes are the
main methods used in the system. The first step in the oil production process is cleaning the olives and removing
the stems, leaves, twigs, and other debris left with the olives. The second step is produced olive oil by crushing
olives and extracting the oil by stone mills, metal tooth grinders, or various kinds of hammer mills or chemical
means (Dalis et al. 1996). The olive paste generally stays under the stones for 30 to 40 minutes. The purpose of
crushing is to tear the flesh cells to facilitate the release of the oil from the vacuoles. Mixing the paste for 20 to
45 minutes allows small oil droplets to combine into bigger ones. The paste can be heated or water added during
this process to increase the yield, although this generally results in lowering the quality of the oil. The next step
consists in separating the oil from the rest of the olive components (Azbar et al. 2004). This used to be done with
presses and centrifugation except in old facilities. The oil is then left in tanks or barrels where a final separation.
Sometimes the produced oil will be filtered to eliminate remaining solid particles that may reduce the shelf life
of the product.
Finally, possible additional processing steps include refining the oil to reduce its acidity and improve
flavor by alkali or steam processing; bleaching the oil to reduce chlorophyll, carotenoids, residual fatty acids,
and pesticides using kieselguhr, activated carbon, or synthetic silica treatment, and deodorization to reduce odors
with the use of activated carbon. The olive oil production processes are summarized in Figure 1.

Figure 1. Olive oil production processes (Azbar et al., 2004).
The remaining paste still contains a small quantity (about 2-6%) of oil that cannot be extracted by
further pressing, but only with chemical solvents. This is done in specialised chemical plants, not in the oil mills.
Olive oil production processes mainly differ in the process water requirements. A two-phase plant involves two
phases and much less additional water is used than in the three-phase process. Generally, one tone of olives

526

�yields one/two tones of OMW, according to the oil extraction process used. The continuous process uses about 2
L of water for kg of olives while the discontinuous one requires much less. Although the composition is
dependent on the process used, the olive mill wastewater is a stable emulsion constituted by ‘‘vegetation waters’’
of the olives, water from the processing, olive pulp and oil.
Parameter

Conventional press process

Three-phase process

4.5–5.0
12
10.5
1.5
0.1
120–130
90–100
2–8
5–2
1.0–1.5
1
1.0–2.4
0.03–10

4.7–5.2
3
2.6
0.4
0.9
40
33
1.0
0.28
1.0
0.37
0.5
0.5–2.3

pH
Total solids, %
Volatile suspended solids, %
Mineral suspended solids, %
Suspended solids, %
Chemical oxygen demand, g/L
Biochemical oxygen demand, g/L
Sugars, %
Total nitrogen, %
Polyalcohols, %
Pectin, tannin, %
Polyphenols, %
Oil and grease, %

Table 1. Characteristics of Wastewaters (Azbar et al., 2004)
An estimated 10–30 million m3 of OMW is generated every year from the production of olive oil. The
organic fraction of OMW includes sugar, tannins, polyphenols, polyalcohols, pectins and lipids (Capasso et al.,
1995). Most of the problems associated with OMW pollution can be attributed to the phenolic fraction. More
than 30 different phenolic compounds have been identiﬁed in OMW and the types and concentrations of
phenolics reported in OMW vary tremendously. In fact, phenolic compounds are responsible for several
biological effects, including antibiosis and phytotoxicity (Dalis et al. 1996). The antimicrobial activity is
principally due to phenolic compounds such as tyrosol and hydrotyrosol. Another negative property of OMW is
its extremely high organic content. Generally OMW has BOD values ranging between 12,000 and 63,000 mg/L
and COD values between 80,000 and 200,000 mg/L. These concentrations are approximately 400 times higher
than municipal sewage (Al-Malah et al., 2000). As microorganisms present in the environment consume these
materials, oxygen will be depleted from the water with adverse effects on the aquatic media. Common disposal
practices for OMW include direct discharge into soils or streams and use of evaporation ponds or lagoons. (AlMalah et al., 2000; Galli et al., 1997).
Biological treatment processes
Treatment processes must be efﬁcient, allow for easy and economical operation in small-scale farm
settings, and consider the seasonality and the distribution of olive oil production. Therefore, a variety of
biological methods (e.g., aerobic or anaerobic bioreactors, composting) and microorganisms for treatment of
OMW have been tested, and reviewed by many researchers to remove the dark coloration, reduce the organic
load and remove phytotoxic compounds (Capasso et al. 1995).
Aerobic processes
Aerobic biological processes are commonly used in the treatment of organic wastewaters for achieving
high degree of treatment efficiency, while in anaerobic treatment, considerable progress has been achieved in
anaerobic biotechnology for waste treatment based on the concept of resource recovery and utilization while still
achieving the objective of pollution control (Chan et al. 2009). Using a simple aerobic treatment for OMW is not
effective because of the its characteristics. However, biological treatment is possible when a combination of
aerobic and anaerobic methods is applied, especially when it is diluted with municipal wastewater.
A number of different aerobic microorganisms have been tested in aerobic processes to treat OMW,
including Bacillus pumilus, Arthrobacter sp., Azotobacter vinelandii, Pseudomonas putida and Ralstonia sp. and
various bacterial consortia (McNamar and et al., 2008). Several studies of aerobic degradation of OMW have
focused on A. vinelandii. For example, Papadelli et al. (1996) isolated a strain of A. vinelandii from soil treated
with OMW. Eventually, 490% removal of phytotoxic compounds from OMW was achieved using this strain
(Ehaliotis et al., 1999; Piperidou et al. 2000).

527

�A number of studies have also utilized bacterial consortia coming from activated sludge, commercial
communities, soil, and wastewater. Bioremediation of OMW using aerobic consortia has been quite successful in
these studies, achieving signiﬁcant reductions in COD (up to 80%) and the concentration of phytotoxic compounds, and complete removal of some simple phenolics.
Aerobic treatment has been also carried out in the presence of various strains of fungi such as white rot
fungi (including the edible mushrooms Lentinula and Pleurotus), Basidiomycetes sp. and Aspergillus niger and
several different yeasts. In addition to reduction of COD and removal of simple phenolics, fungi are also
effective at reducing coloration of OMW. The different biological treatments lead to very variable reductions in
COD and polyphenol levels depending on the performance of the strains selected for use.
Anaerobic processes
The anaerobic digestion is a biological process in which a complex community of microorganisms work
in a stable, self-regulating steady state converting waste organic matter into a mixture of carbon dioxide and
methane gases (Kaspar and Wuhrmann, 1978; Zeikus, 1980; Gujer and Zehnder, 1983; Speece, 1983; Sterling et
al., 2001). Anaerobic treatment is considered as a cost-effective alternative, if compared to aerobic treatment
especially for high organic industrial wastewater. Anaerobic digestion has a great number of advantages: low
nutrient requirements, energy savings, generation of low quantities of sludge, excellent waste stabilization,
production of biogas (methane) without the requirement of pre-treatments of the residues (Kang and Weiland,
1992; Weiland, 1993; Yadvika et al., 2004).
OMW is an effluent of the olive oil extraction process. The large volumes involved, along with the high
phenolic content and chemical oxygen demand, cause major environmental problems. However, the seasonal
production and high organic loading of OMWs make anaerobic treatment a very attractive option for these
wastes. Furthermore, production of much less biosolids (sludge) and biogas as a valuable end product, which
may offset the associated treatment costs, further add to the positive aspects of anaerobic treatment (Ergüder et
al., 2000). Anaerobic digestion processes produces useful energy and result in a net reduction in CO2 emissions.
Another advantage of anaerobic digestion is that a digester can be started up after more than eight months under
non-feeding conditions (Tsonis and Grigoropoulos, 1993), and is thus suitable for the treatment of seasonal
wastes such as OMW. The low rate anaerobic sludge blanket type reactor is considered as the most efficient
anaerobic reactor for the treatment of OMW.
Anaerobic digestion is usually the basic biological process for OMW treatment since it has many
advantages compared to aerobic treatment. These include no aeration requirements, lower sludge production,
lower nutrient requirements, the production of methane gas, and the quick recovery of anaerobic systems that
have been dormant for a long time (Droste, 1997). The last point is particularly important, as the treatment unit
will be without wastewater for about 8-9 months.
In the last decade, most of the research conducted on OMW treatment has been focused on the use and
development of anaerobic methods and bioreactors that can remove efficiently the high organic load (Boari et al.,
1984; Borja et al., 1992; Hamdi, 1995; Andreozzi et al., 1998) as well as reduce the toxicity of microorganismsinhibiting materials present in OMW (Paredes et al., 2001). It has been reported that anaerobic bacteria
decompose organic materials in a three-stage process emman et al., 1997). In the first stage, anaerobic bacteria
degrade complex organic materials into simpler compounds; namely, polysaccharides and polyphenols are
converted to their monomers (monosaccharides and phenols, respectively). During the second stage, acetogenic
bacteria convert the phenols and the monosaccharide into organic acids, such as acetic, lactic and formic acids
and alcohol. Finally, in the third stage, methanogenic bacteria, which are characterized by their sensitivity to pH,
convert the organic acids into biogas (a mixture of 60–80% methane and other gases, mainly carbon dioxide).
The presence of compounds toxic to methanogens in OMW appears to be a significant problem for
anaerobic digestion of OMW. The presence of phenolics limits the effectiveness of aerobic or anaerobic
treatment of this wastewater. Minimising the effects caused by high concentration of phenolics, OMW must be
diluted prior to either aerobic or anaerobic processes. Although dilution decreases the concentration of the toxic
compounds present in wastewater, making it easier to reach the required standards for the final effluent, it also
causes an increase in waste volume, which is not desired (El-Gohary et al., 2009).
A lot of researches were made for the anaerobic treatment of OMW in the literature. Some of them was
summarized in here: For example, Boari and Mancini (1990) studied the biological treatment of olive mill
effluent wastewater. They studied the effect of sedimentation, coagulation, followed by aeration. They also
studied BOD, COD, and suspended solids as main parameters and found that the removal percentage of organics
was higher than 90%. Their results using anaerobic digesters showed 70% removal of COD, and more
economical operation. Hayek et al. (1996) reduced the COD by 75% using upflow anaerobic sludge blanket
(UASB) reactor.
Ergüder et al. (2000) reported that OMWW could be treated anaerobically with high efficiencies (85.4–
93.4%) and treatment of 1 L OMWW by anaerobic methods resulted in production of 57.1±1.5 L of methane gas
528

�(i.e. 413 mL of methane gas was produced from degradation of 1 g of COD found in olive mill waste water).
Authors concluded that olive mill wastes can be treated under anaerobic conditions leading to production of
biogas in significant amounts.
Reductions in COD from 70% to 89% have been reported for anaerobic processes (Borja et al., 1996;
Marques et al., 1997; Marques, 2001). In addition to a substantial reduction of COD, Dalis et al. (1996) reported
large reductions (475%) in the concentrations of both toxic phenols and volatile fatty acids using a two stage
anaerobic reactor with an inoculant obtained from a domestic wastewater facility. In contrast, other studies have
reported that the build up of recalcitrant phenolics (e.g., condensed tannins, Zouari and Ellouz, 1996) as well as
the presence of long-chain fatty acids (Hwu and Lettinga, 1997) in anaerobic reactors inhibited microbial activity.
Subuh (1999) has conducted anaerobic digestion of OMW using laboratory scale Up-flow Anaerobic
Sludge Blanket (UASB) reactor. He proved that removal efficiency of the soluble fraction of COD reached 76%
using the UASB. Sabbah et al (2001) have evaluated different techniques for the treatment of OMW including
aerobic and anaerobic combined with physical treatment methods. Different types of reactors were checked such
as stirred-tank reactor, fluidized-bed reactor, and UASB reactor. UASB has showed a promising technique for
anaerobic treatment of OMW.
The anaerobic wastewater treatment processes have been tested for the treatment of olive mill effluents
in pilot scales. They have been tested in large scales as well, but only in combination with aerobic processing. A
multistage system with first an anaerobic stage and a sequential aerobic treatment stage has been investigated by
Steegmans (Steegmans, 1987). Sabbah et al. (2001) found that removal of the phenolic compound and possibly
other toxic materials that inhibit the growth of microorganisms using in the primary treatment step contributes
significantly on increasing the efficiency of anaerobic digestion.
Anaerobic digestion of unmodified OMW have been concerned with problems such as high toxicity and
low biodegradability and acidification of the reactor (Boari et al. 1984; Borja et al. 1992). However, the
efficiency of anaerobic digestion was increased when preceded by a pretreatment step. Several treatment
methods can be used as pretreatment of OMW such as physical (flotation, membrane seperation, gravitty settling,
ultrafiltration, centrifugation, coagulation etc.) and chemical (such as fenton oxidation processes) and biological
(aerobic, composting). For example, pretreatment of OMW by previously aerobic fermentation with Aspergillus
niger (Martin et al., 1991) and Geotrichum candidum (Beccari et al., 1999) could reduce residence time required
for anaerobic process. Selective preremoval of inhibitors such as lipids and poly phenols through lime or
lime/bentonite addition followed by phase separation before anaerobic digestion as a chemophysical treatment
has been studied (Box, 1983). Similarly, Azbar et al. (2008) compared the methane production in an anaerobic
digester fed with either raw or chemically pretreated OMW. They found over 80% increase in biogas production
when digesting OMW after chemical pretreatment. Accordingly, it has been concluded that, the anaerobic
biodegradability of OMW could be significantly enhanced by chemical pretreatment. El-Gohary et al. (2009)
reported that an integrated system consisting of catalytic oxidation using Fenton’s in combination with a two
stage anaerobic post-treatment (classical UASB followed by hybrid UASB) is recommended for treatment of
olive mill wastewater. The use of Fenton’s reaction as a primary treatment of OMW enhances the efficiency of
anaerobic digestion.

Conclusion
Generation of OMW in the Mediterranean region has a significant environmental impact and the high
organic polluted OMW affects the soil, groundwater and watercourses. Besides, the seasonal nature of olive oil
production, the geographic dispersion of mills and economic limitations for cost effective treatment all present
significant challenges in designing treatment options for OMW. However, OMWis not managed properly, due to
the fact that there is at present no reliable management plan. Therefore, a shift in current management schemes is
required that focuses on both the sustainable conservation of water resources in the Mediterranean region and on
the development of a cost-effective management method for OMW. Overall, the incorporation of biological
processes provides some of the most viable options for the treatment of OMW. Effective treatment methods will
be resulted in significant reductions in COD, phenolics and color allows safe and economical disposal of OMW
onto land or into surface waters.

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Uysal, Yağmur
Deveci, Ece Ü
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                <text>Olive mill wastewater (OMW) is produced seasonally by a large number  of small olive mills scattered in Mediterranean countries. It has a high environmental  impact because of the concentration of its pollutant content and the quantity of waste  water produced. OMW contains high amounts of organic, inorganic and polyphenols.  It affects the water and soil quality, is toxic to plant life, and create odor nuisance  when disposed into the environment. The main problem regarding the disposal of  OMW is to find an environmentally friendly and economically viable solution.  Among the various techniques proposed, biological treatment appears to be  convenient from the economic point of view. The biological treatment of OMW is  quite difficult since it contains many complex substances, mostly when more easily  degradable carbon source is present in the medium. Several biological treatment  systems have been examined for the treatment of OMW, resulting in considerable  organic load and toxicity abatement. The present work aims to provide an updated  review of the current biological methods used in OMW treatment.</text>
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                    <text>An Evaluation of Municipality Services in Sivas, Turkey through the lens of
CSS scope
Hasan Tağraf
Cumhuriyet University
Turkey
hasan157@hotmail.com
Ahmet Murat Özkan
Cumhuriyet University
Turkey
ahmetmozkan@hotmail.com
Görkem Nemutlu
Cumhuriyet University
Turkey
gorkemnemutlu@gmail.com

Abstract: For quite a long time, municipalities in Turkey are offering a wide array of exceptional
services such as art courses, dining &amp; drinking, health &amp; elderly care, cultural services etc. In
this paper, through public administration and Turkish law, we take a look at basic missions of
municipalities and then, move on for an evaluation of these exceptional services through
corporate social responsibility perspective. Our work tries to answer the question whether these
municipality actions can be considered as socially responsible management or not. Authors
argue that, due to increased competition among political parties, municipalities are expanding
their services beyond their mission stated in Turkish law.
We also visit the concept of corporate social responsibility in this paper and provide brief
descriptions from existing literature. In the last section of the paper, we conduct a quantitative
survey with the residents of Sivas city. By using this survey, we aim to understand how residents
of Sivas evaluate –beyond mission- services of their municipality. Our survey includes questions
and/or factors from European Union CSR initiative. We hope that results of this paper can open
directions for further CSR and public administration research. With an emphasis on mission,
responsibility and evaluation concepts, municipalities can review their stance and researchers
can expand these empiric results for further knowledge creation.
Keywords: public, administration, municipality, corporate, social, responsibility.

172

�172

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                <text>For quite a long time, municipalities in Turkey are offering a wide array of exceptional services such as art courses, dining &amp; drinking, health &amp; elderly care, cultural services etc. In this paper, through public administration and Turkish law, we take a look at basic missions of municipalities and then, move on for an evaluation of these exceptional services through corporate social responsibility perspective. Our work tries to answer the question whether these municipality actions can be considered as socially responsible management or not. Authors argue that, due to increased competition among political parties, municipalities are expanding their services beyond their mission stated in Turkish law.     We also visit the concept of corporate social responsibility in this paper and provide brief descriptions from existing literature. In the last section of the paper, we conduct a quantitative survey with the residents of Sivas city. By using this survey, we aim to understand how residents of Sivas evaluate –beyond mission- services of their municipality. Our survey includes questions and/or factors from European Union CSR initiative. We hope that results of this paper can open directions for further CSR and public administration research. With an emphasis on mission, responsibility and evaluation concepts, municipalities can review their stance and researchers can expand these empiric results for further knowledge creation.    Keywords: public, administration, municipality, corporate, social, responsibility.  </text>
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                    <text>3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

An Evaluation Of Regional Development Agencies’ Roles In Regard To Social
Sustainability: A Disscussion Of Turkish Development Agencies’ Experience
Mustafa Ökmen1, Buğra Özer1, Vedat Bal2
1Celal Bayar University, Faculty of Economics and Administrative Sciences, Department of
2Celal Bayar University, School of Applied Sciences, Department of International Trade, ,
Manisa, Turkey

Abstract
This study focuses on the nexus between social sustainability and regional and local
development. In handling the issue in question, the work proposes to focus on the role played
by regional development agencies in facilitating social sustainability. The study will facilitate
the discussion by reviewing the Turkish experience in regional development by reviewing
Turkish regional development agencies’ legacy that came on the Turkish regional
development discussions in the mid of the very first decade of 2000s. The attempt will be to
demonstrate that Turkish RDAs cannot handle mechanisms to deal with problems that appear
at social and environmental levels of the notion of social sustainable development.
1. INTRODUCTION
This study shall dwell on the nexus between social sustainability and regional and local
development. In dealing with the issue in question, the work proposes to focus on the role
played by regional development agencies in facilitating social sustainability. The study will
facilitate the discussion by reviewing the Turkish experience in regional development by
reviewing Turkish regional development agencies’ legacy that came on the Turkish regional
development discussions in the mid of the very first decade of 2000s.
Given the prospect of full membership of Turkey to the European Union and related never
ending accession talks and negotiations with the Union(Öniş, 2000, Öniş 2003), regional
development agencies assumed to bring a wide array of remedies to the ongoing important
problems in regard to the regional economic and social disparities embedded in the Turkish
politico-economic setting (Reeves,2005). In such respect, the scale of regional disparities
between the different parts of Turkey has posed itself as a significant problematization in a
wider dimension than that of the scale of regional disparities in the EU (Sungar,2005).
Given the challenge, regional development agencies have been primary actors to deal with
the disparities mostly emerging in economic dimension while Turkey in terms of
geographical size encompasses an area bigger than that of Germany, Italy and Portugal
combined, with an approximating population of seventy-five million (LoewendahlErtugal,2005). Despite the fact that most regional development related institutions and
programs came to be inextricably linked to the economic development disparities first and
foremost, not adequate attention has been paid to the social sustainability dimension of
problems (Gibbs,2010). In this respect, the proposed study will problematize respectively:
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On theoretical terms the link between regional development and the notion of social
sustainability how the economic, social and economic dimensions of economic development
may be integrated in a single approach of regional development.
What the Turkish regional development agencies’ experiences have been on the way to create
a national regional development policy while maintaining ties to the EU accession talks,
thereby setting linkages to the Union’s regional development policies.
How the Turkish Regional development agencies have devised mechanisms to integrate
social sustainability schemes to the regional development policies.
Following the juxtaposition of research problematizations, the intended study aims to fill in
some gaps. Although there exists a bulk of literature on regional and local development in the
context of the EU; the lack of research on the link of regional development agencies to social
sustainability schemes in the case of Turkey is striking. In such regard, one other effort of the
paper is to contribute towards filling the gap in research literature on regional development in
relation to social sustainability in Turkey.

2. REGIONAL DEVELOPMENT AGENCIES (RDAs) AND SUSTAINABLE
DEVELOPMENT NOTIONS IN GENERAL PESPECTIVE
2.1.Rationales for RDAs and Regional Policies
In an era of major restructuring and retrenchment of government internationally, RDAs
assume to play essentially important roles in facilitating and promoting economic
development (Halkier and Danson, 1997). As understood from the dimension, the economic
role of RDAs has been the pillar characteristic of the raison d’être of the organizations
(Danson et al., 2005, Pike et al., 2006). A standard academic definition shall also interlink the
role of RDAs to the notion of public policy by stating that RDA is “a regionally based,
publicly financed institution outside the mainstream of central and local government
administration designed to promote indigenous economic development through an integrated
use of predominantly ‘soft’ policy instruments.” (Halkier and Danson, 1997). Then the basic
components of such definition will emphasize the semiautonomous characteristic of RDAs
functioning in a multifunctional and integrated manner. (Halkier, 2011, Halkier etal 1998)
Accordingly, RDAs are given the task of supporting economic development through soft
policy means. The soft policy means may stand on a wide array of alternatives ranging from
the provision of advice to small and medium-sized enterprises (SMEs) to inducing
networking and learning(Halkier et al., 1998) Lagendijk etal emphasize that such a softpolicy-means perspective implies a strategic point view that RDAs shall “bridge the gap
between regional economic policy and other fields of policy that impact upon regional
development, building on their capacity to collectivize local interests” (Lagendijk,2009).
The importance of RDAs comes from three factors. First and foremost, RDAs develop a
platform for public policy that will have proximate links to the private enterprise along with a
sound distance that will avoid the abuse that might possibly come from the individual
enterprises and local political interests (Benneworth,2001). Secondly, RDAs are alternative
bureaucratic bodies more closely related to private enterprises in terms of facilitation of
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regional development, offering a shelter from day to day political pressures and providing a
more strategic approach to the issue of regional development in the long run. These two
factors bring forth a third repercussion that RDAs become more suitable actors involved in
regional policy under the EU Jurisdiction, namely, European Structural Funds. As Halkier
notes, “and as the importance of the European level in regional development has increased
significantly since the late 1980s, the growing role of RDAs in and beyond the current
borders of the EU undoubtedly owes a lot to the adoption of a long-term programming
approach within the Structural Funds.” (Halkier, 2011)
In terms of regional policy paradigms, the pre-1990s regional policies were designed in a topdown style, that is to say , the basic rationale of regional policy was to “to promote equality
between regions by redistributing economic activity to problem areas by means of a system
of ‘carrots’ and ‘sticks’, primarily relying on ‘hard’ policy instruments such as infrastructure
and financial subsidies in order to boost economic hardware in the designated regions
through increased investment” (Halkier, 2011). In terms of organization, the developmental
era emphasized the need to nationally designate programs via different bureaucratic
departments (Danson et al, 2005). The top-down design of regional policy signified the
redistribution of growth, thereby increasing economic hardware through ‘hard’ resources by
policy instruments which were non-selective and reactive in terms of their nature
(Halkier,2011).
In the post-1990s setting, the making of regional policies has significantly changed. First and
foremost, RDAs were designates as semi-autonomous bodies which contributed to the
juxtaposition of regional based targets (Halkier,2011). Individual regions became the basic
unit of analyses rather than nationally-designated units. The rationale behind top-bottom
regional policy has not changed in its essential sense and rather remained economic as the
approach principally aimed to deal with competitiveness of individual firms of localities. The
basic means for public policy became ‘soft’ policy instruments such as advice, networks. In
such regard, RDAs became training units which added up to improving economically
relevant knowledge (software) and knowledge exchange (orgware).Moreover, within the
bottom-up approach responsibility became selective and proactive (Halkier,2011).

2.2.Sustainable Development and RDAs
Despite the economic-centric definition of RDAs and regional policy, there is an increasing
awareness of sustainable development notion at the policy level. By 2000s, sustainable
development notions have been more and more incorporated into the concerns of spatial
scales in terms of mediation of objectives and economic development and other concerns of
sustainable development (Shearlock etal,2000).
A bulk of literature exists on sustainable development, defining the term as development
that meets the needs of the present without compromising the ability of future generations to
meet their needs.” (Shearlock etal,2000)Therefore the term has a long-term vision for society
along with the short term horizons which add up to long-term objectives. Sustainable
development as a term integrates various dimensions of human action starting from the local
level to the global level. In such regard sustainable development has a different set of
objectives inclusive of the improvement of the quality of life of both current and future
generations, while safeguarding the earth’s capacity to support life in all its diversity;
promotion of high levels of employment in an economy whose strength is based on
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education, innovation, social and territorial cohesion and the protection of human health and
the environment and Notion of its grounds and emphasis on democracy, the rule of law and
respect for fundamental rights including freedom, equal opportunities and cultural diversity
(Gibson,2010).
Economic, social and environmental dimensions are the basic pillars of sustainable
development. It is rather a process that facilitates “improvement of the range of opportunities
facilitating individual human beings and communities to meet their needs, as well as to
achieve their aspirations and full potential over a sustained period of time, while maintaining
the resilience of economic, social and environmental systems ” (Shearlock etal,2000). There
exist distinct driving forces and objectives for each domain As the economy domain strives to
improve human welfare, primarily through increases in the consumption of goods and
services, the main focus of the environmental domain is on protection of the integrity and
resilience of ecological systems (Gibson,2010). The social domains underline the need for the
enrichment of human relationships and achievement of individual and group aspirations.
Sustainable development becomes the basic object
of programs with continuous
improvements in the present quality of life at a lower intensity of resource use, thereby
leaving behind for future generations an undiminished stock of productive assets (i.e.,
manufactured, natural and social capital) that will enhance opportunities for improving their
quality of life (Gibson,2010; Shearlock,2000).
Given the basic perspective drawn above, regional policy schemes have not been able to take
general approaches that shall integrate the social and environmental domains of sustainable
development. Most regional policies devised RDAs in a novel way that would embrace
bottom to up approaches; however RDAs lacked means to integrate social and environmental
domains. Most environmental policies devised by RDAs globally suffered from the same set
of problems. In spite of European and global recognition of Sustainable Development
throughout the 1980s, many concrete projects were far away from dealing with the problem
that emerged at social and environmental levels. As Straaten et al (1999)observe in his
discussion of environmental policies throughout the EU, “the principle of sustainable
development does not alter this situation. On the contrary, all polluting industries accept the
principle of sustainable development as a starting point for the national economy. However,
as soon as the pollution in their sector is discussed, they use strong arguments based on
traditional economic theories. The government is then always in the difficult position of
having to demonstrate that the implementation of strict environmental standards will benefit
the economy. In many cases they are not able to do this. The situation is also complicated in
the case of transboundary pollution. The traditional interests of the polluting industries in
some countries may be contrasted with the interests of countries suffering from pollution”
(Straaten et al,1999). Indeed, the RDAs as alternative bodies that could spread the word of
sustainable development could not penetrate through mechanisms that would supposedly
produce solutions at environmental level and social levels. Here one should note that
problems of social domain of sustainable devlopment can not become substantial concerns
fror RDAs. In particular, cultural integration and social participation, as two important
problems in the EU integration region did not constitute as significant problems that required
immediate remedies.

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3. Turkish RDAs in Perspective
By mid 2000s Turkey entered a new phase in which the country witnessed the making of a
great of number of RDAs thanks to the Europeanization of regional governance policies. In
such respect Turkish RDAs nurtured in a setting of European Union and central government
funding (Kayasü etal 2003, Sungar,2005, Loewendahl-Ertugal2005). By 2012, Turkey
established 26 ‘statistical regions’ at the NUTS-II level, which group together Turkey’s 81
provinces. In this context RDAs are supposed to play a critical role in mobilizing support and
funding for regional development projects. As Lagendjik (2011) observes, RDAs are
potentially apt to become strategically important organizations strengthening regional forms
of governance and regional socio-economic development. In the Turkish case, RDAs become
centers for consultancies for the European funding. In such regard Turkish RDAs become
highly absorbed in a tension of, as Lagendjik observes at the European level, “ ‘high politics’
and the necessity to embed themselves in a particular local institutional and business setting”
(Lagendjik, 2009). While facing ‘top-down’ political-strategic and bureaucratic obligations,
Turkish RDAs are obliged to respond to local demands in terms of governance (partnering,
strategy development), economic intelligence, and business needs in a state of institutionally
and politically conditioned and circumscribed priorities (Reeves,2005).
In terms of integrating the social sustainability dimension, Turkish RDAs have a long way to
cover. The main objectives of RDAs still stay at a level of economic domain of sustainable
development notion. It should also be noted that given the short life spans of Turkish RDAs,
it may be too early to carry out an assessment. However, given the path of development of
Turkish RDAs, these institutions should find ways to integrate social sustainable
development notions into their developmental projects. The economic-centered emphasis in
Turkish RDAs , thus, remains an important concern to which more attention should be paid.

4. CONCLUDING REMARKS
In light of short life span of Turkish RDAs, social and environmental concerns are not
important references for regional governance policies. It can definitely be argued that the
sustainable development can be used as a policy-making principle for the Turkish RDAs.
Until now, the notion of sustainable development has not been well operationally defined due
to the difficulties arising in RDAs’ insistence in shortcomings of economic-centered
definition of regional governance policies. Although Turkish RDAs mention about the term
‘sustainable development’, there is not much materialized in terms of concrete policies
pursued by these institutions. Therefore sustainable development should be the basic
reference point in particular for the social and environmental concerns. Most of these
concerns ‘objectives are to be realized in the long-run. In such regard, it is required that
Turkish RDAs become more and more absorbed in the formation of a coherent environmental
and social policy with the European regional policies.

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Lagendijk, A. Etal (2009) “The Role of Regional Development Agencies in Turkey from
Implementing EU Directives to Supporting Bussiness Communities” European Urban and
Regional Studies, 16(4): 383–396
Loewendahl-Ertugal, Ebru, (2005) “Europeanisation of Regional Policyand Regional
Governance:The Case of Turkey” European Political Economy Review Vol. 3, No. 1 (Spring
2005), pp. 18-53
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�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

Öniş, Z. (2000), “Luxembourg. Helsinki and Beyond: Towards an Interpretation of
RecentTurkey-EU Relations”, Government and Opposition, 35 (4), pp. 463-483.
Öniş, Z.. (2003), “Domestic Politics, International Norms and Challenges to theState:
Turkey-EU Relations in the post-Helsinki era”, Turkish Studies, 4 (1), pp.9-35.
Pike, A., Rodriguez-Pose, A. &amp; Tomaney, J. (2006) Local and Regional Development,
Abingdon, Routledge.
Reeves, T., (2005) “Turkey’s Regional Policy on the Road to the EU”, Turkish
PolicyQuarterly, Vol. 4, No. 3 (Fall 2005).
Shearlock, James, Phillip James and Jo Phillips (2000) Regional Sustainable Development:
Are the new Regional Devlopment Agencies arned with the Information that they require?
Sustainable Development8, 79–88 (2000)
Sungar, M., (2005) “Turkish-EU Negotiations:Prospective Effects on Public Administration
and Regional Development”, Turkish Policy Quarterly, Vol. 4, No. 3 (Fall2005).

Comparison Study of Approaches to Measuring Poverty Implementing Fuzzy Set and
Classic Set Using The Household Data of Turkey
Alparslan Abdurrahman Basaran1, Murat Alper Basaran2
1Hacettepe University, Faculty of Economics and Administrative Sciences, Department of
Public Finance, 06800, Ankara, Turkey
2Akdeniz University, Faculty of Engineering, Management Engineering Department,
07425,Alanya, Turkey
E-mails: aab@hacettepe.edu.tr, muratalper@yahoo.com
Abstract
Poverty is one of the issues several industrialized and developing countries encounter in the
world. No country is exempt from this problem and its consequences. The top list item of the
agendas of both countries and international agencies is related to diminishing poverty. Before
taking action against it, countries and agencies need to measure poverty based on collected
data. It is a sophisticated issue having several dimensions. So far measuring it with available
data has resulted with indicators which show some deficiencies. When poverty is considered,
it is a linguistic term and has a vague concept as mentioned in the theory of fuzzy set.
Therefore, a new approach is proposed in the literature to examine it in order to overcome
those deficiencies mentioned when classic tools are employed. On the other hand, fuzzy set
117

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                <text>This study focuses on the nexus between social sustainability and regional and local  development. In handling the issue in question, the work proposes to focus on the role played  by regional development agencies in facilitating social sustainability. The study will facilitate  the discussion by reviewing the Turkish experience in regional development by reviewing  Turkish regional development agencies’ legacy that came on the Turkish regional  development discussions in the mid of the very first decade of 2000s. The attempt will be to  demonstrate that Turkish RDAs cannot handle mechanisms to deal with problems that appear  at social and environmental levels of the notion of social sustainable development.</text>
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An Evaluation of Turkey’s Role in the “War on Terror”:
ISAF Case
İsa Eraslan
Fatih University, İstanbul, Turkey
isaeraslan@gmail.com
After 9/11 World Trade Center terror attacks a large scale operation was
conducted by US and its allies against Afghanistan. After the battle was
won some thought the main aim was achieved but as the time passed by it
was seen that destroying an authority and replacing nothing was not an
effective solution. The ISAF operation has become an impasse for the
NATO forces. The aim of this study is to discuss the role of Turkey in ISAF as
a peacekeeping force. Among the many participants of ISAF mission Turkey
has a significant role as the only NATO member with a Muslim majority.
Thanks to her shared values and past with Afghan people and the effective
strategy of Turkish armed forces Turkey has proved to be the most
successful peacekeeping force in Afghanistan.
Keywords: NATO, ISAF, Turkey, Peacekeeping, War on Terror.

174

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                <text>After 9/11 World Trade Center terror attacks a large scale operation was  conducted by US and its allies against Afghanistan. After the battle was  won some thought the main aim was achieved but as the time passed by it  was seen that destroying an authority and replacing nothing was not an  effective solution. The ISAF operation has become an impasse for the  NATO forces. The aim of this study is to discuss the role of Turkey in ISAF as  a peacekeeping force. Among the many participants of ISAF mission Turkey  has a significant role as the only NATO member with a Muslim majority.  Thanks to her shared values and past with Afghan people and the effective  strategy of Turkish armed forces Turkey has proved to be the most  successful peacekeeping force in Afghanistan.  Keywords: NATO, ISAF, Turkey, Peacekeeping, War on Terror.</text>
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                    <text>2nd International Symposium on Sustainable Development, June 8-9, 2010 Sarajevo

An Evaluation on English Language Education Process in Turkey from the
Viewpoints of University Preparatory School Students
Ali Dinçer
Res. Assist., Erzincan University, Faculty of Education,
English Language Teaching Department, Erzincan, Turkey
adincer@erzincan.edu.tr
Mehmet Takkaç
Prof. Dr., Atatürk University, Kazım Karabekir Education Faculty,
English Language Teaching Department, Erzurum, Turkey
mtakkac@atauni.edu.tr
Suna Akalın
Assist. Prof. Dr., Atatürk University, Kazım Karabekir Education Faculty,
English Language Teaching Department, Erzurum, Turkey
sakalin@atauni.edu.tr
Abstract: Many studies on effective language teaching process draw attention to the
importance of teacher roles in this process, and give advice teachers to have prior
knowledge about what their students know before beginning the instruction. This study is
intended to draw an effective English language teacher profile by taking into consideration
first year students’ readiness levels and their experiences during their former education
periods. In order to fulfill this aim, 38 preparatory class students from Tourism Vocational
College Preparatory Programs, Erzincan University, were chosen at the beginning of 20092010 academic year. Participants were asked to write a composition on the evaluation of
their prior language education experiences during their primary and high school years
giving examples from English teachers who they admired most or they were not satisfied
with. The analyses of the student compositions showed that some frequently experienced
problems negatively affect foreign language education process. The most common of the
problems were related to English teachers and English courses at schools as well as those
stemming from teaching environments and teacher characteristics in Turkey.
Key Words: Effective Language Teacher, Experience, Foreign Language Education,
English Teacher

Introduction
English language teaching has become important especially after 1980s in Turkey and from the
beginning of those years its importance in national primary and secondary schools in our country has increased
day by day. To reach the needs of the time and meet the aims of national educational administration, English
language which is most spoken language and referred as lingua franca of modern world, has become compulsory
in every step of educational curricula.
During the last three decades, primary schools, high schools and university language teaching
departments have also encountered many changes about English language position in their curricula. The current
situation in Turkey is as follow: English language as a foreign language is included in every curriculum of
educational centres. Officially, Turkish national schools start teaching English as a foreign language in fourth
and fifth grades of primary schools. In addition, some private preschool teaching institutions aim at teaching
English as a foreign language to children. In spite of its being mostly taught language and its being widespread
in Turkey, using the language as a communication tool by the learners is unfortunately inadequate.

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In our country, it is widely asked why a foreign language has not been taught and the answer of this
question has not been replied in spite of the applications and precautions done by the ministry of education yet.
After the analyses of the studies on this issue (Demircan, 1988; Demirel, 1990; Gülmez, 1982; Gömleksiz, 1993;
Harman, 1999; Demirel, 2003; Aydemir, 2007; Soner, 2007; Işık, 2009) foreign language teaching and learning
exist as an important problem of Turkey today. One of these specialists, Soner (2007) summarizes main
problems in foreign language education process in Turkey in her article and explains the reasons why ELT
education is not successful in Turkey. According to her, main difficulties in ELT education stem mostly from
limited number of teachers, teachers’ having lack of adequate foreign language knowledge and methods,
teachers’ using old fashioned language approaches, students’ not giving importance because of the other courses’
heavy burden in school, insufficient language equipments in schools, students' lack of motivation and interest
about foreign language, and students' not having chance of using the language outside the class.
Before mentioning about effective language teacher and education process, it should be better to define
the concepts “success, successful learner and successful teacher” in education. What is success, what makes a
language learner successful and how can a language teacher become successful in the class?
As a general meaning, success is to reach the aims and changes according to authority that puts the aims
(Şahin, 2009). When the individual put some rules for the aims, the possibility of individuals' becoming
successful becomes higher. Then the learner becomes intrinsically motivated. However, in educational settings,
aims are determined before the educational process. Therefore, it can be said that learners are motivated
generally in education extrinsically and students should replace extrinsic motivation with intrinsic motivation for
achievement. This can be supported with proper arranged educational settings.
Nikolov (2001) replies the second question by making a study including questions about the features of
successful language learners. In her study, participants listed what they thought to be necessary for a learner to
be good at foreign language. According to results of this study, majority considered that one should have
persistence, strong will, hard work, patience, good aptitude and memory, a good teacher, great enthusiasm and
motivation towards language. Also Brown (1978) draws an effective language learner profile by looking at
mostly affective factors and says that a good learner should be field independent in communication, use
feedback, and have proper distance with regard to native and target cultures and self-esteem.
Successful teacher or in other words effective teacher is identified in many studies (Brown, 1978;
Sanderson, 1983; Moon and Shelton, 1994; Vadillo, 1999; Çetin, 2001; Güven, 2004; Şeker et al., 2004;
Malikov, 2006; Genç, 2007; Mohidin et al., 2009). All these studies used different criterion features changing
situation to situation. Because there are a number of features about teacher evaluation which holds the effective
teacher from different perspectives and the term “effective” is perceived and interpreted differently by the
people. To make an evaluation of the teachers easier, Miller (1987) (cited in Vadillo, 1999, p.354) defines the
qualities of effective teacher by separating in four areas: “1) affective characteristics: enthusiasm,
encouragement, humour, interest in the student, availability, mental health; 2) skills: creativity, challenge;
3)classroom management: pace, pairness; 4) academic knowledge: grammar”. In addition, Çetin (2001) and
Kücükahmet (2006, pp: 145-150) categorized the ideal teacher features in different parts focusing on the mostly
cited Self-Evaluation Checklist for Teachers in literature. While Çetin says that there are three divisions each of
which has also subdivisions, and these are about teachers’ individual characteristics, professional academic
capabilities, and their attitudes towards teaching professions, Kücükahmet calling the effective teacher as
democratic teacher explains the issue in four divisions by adding one more feature to Çetin’s division. That
feature is about teachers’ knowledge on general culture.
In the light of this complexity, it is interpreted that this complex situation in the definitions is the same
for the concept effective language teacher. For example, while Brown (1978) defines effective language teacher
in terms of affective factors, Sanderson (1983) explains effective language teacher phenomenon mostly by
approaching from the perspective of classroom activities. Brown says that a good language teacher should “be
able deal with field indepence, respond to the student with empathy, insure the presence of meaningful
communicative contexts in classroom, provide optimal feedback, be sensitive to sociocultural alienation and
encourage self-esteem in the student.” Sanderson’s study reveals that a good language teacher should use the
target language predominantly, have clear and good pronunciation, stress and intonation, make students involve
in activities, be flexible with regard to objectives, explain the classroom task clearly etc. Therefore, it is not easy

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�2nd International Symposium on Sustainable Development, June 8-9, 2010 Sarajevo
to make an exact definition of the phenomenon because of the wide variety of definitions and characteristics in
literature. To make a general definition and understand the concept, Arıkan and his colleagues (2008) made a
study on effective English teacher by looking at Turkish preparatory class school students’ perspectives. In that
study, effective teacher qualities chiefly quoted by the students are respectively “possessing good knowledge of
the English language, being open to innovations, behaving friendly, motivating, being aware of student needs,
being good at classroom management, witty, and lastly limiting the use of mother tongue.”
In addition to all these concepts and definitions, it can be claimed that it is not quite easy to define
language learning process accurately and all knowledge. Because education is a complex experience, which has
many components and each of them is very crucial for the success of education. Fundamental components of
education are summarized as teacher, student, education programme and environment. These components were
described in the many works (Novak and Gowin, 1984; Gömleksiz, 2002; McDonough and Shaw, 2003) and
they can not be thought as separate parts. Each component is a part of a whole and affects one another.
According to Fidan and Erden (1994), teacher is the person who supports and arranges learning process. In this
process, the functions of teacher are to arrange learning experiences by utilizing different educational methods
and techniques, and to evaluate whether desired behaviours are learned by the learners. Students are individuals
who need learning and go to formal education institutions in order to meet this need. Education programme is a
curriculum which shows all activities conducted for the aim of meeting the need of learner. It “comprises the
knowledge, skills, and values of educative experience that meet criteria of excellence that make them worthy of
study.” Environment, or in other words milieu is “the context in which the learning experience takes place, and
it influences how teacher and student come to share the meaning of curriculum.”(Novak and Gowin, 1984).
These four components should work in harmony and significant importance should be given to each one in order
to reach desired level in education.
In this study, it is aimed to analyse language-learning experiences in Turkey in retrospect through
students’ own eyes by getting knowledge about their readiness towards English education according to main
components of educational setting. By this study, questions why students enrolled to preparatory classes have not
been able to live an ideal language learning process in their formal education period, and why they have not
become successful language learners are answered from the viewpoints of them.

Methods and Research Design
The data in this study were obtained from 38 preparatory class students enrolled to Erzincan University
Tourism Vocational College Preparatory Programs. At the beginning of the academic year 2009-2010, at
students' first English course at the vocational school, participants were asked to write a composition on the
evaluation of their prior English language experiences during their primary and high school years by giving
examples from their English language teachers.
The first course was specially chosen in order to get the correct knowledge from students not affecting
their thoughts about the readiness towards English. Before this activity any English language education and
course have not been taught to students in the department. To access the realist data, the compositions were
written in Turkish and also two other activities were carried out for this study. For two other studies, first of all
students were asked to write at least 50 English vocabularies which they could write correctly on a sheet and as a
second activity they were asked to write a composition about themselves in English. During these entire
activities participants’ names were anonymous, only the knowledge about their age and school type from which
they graduated were asked. These two activities have not been included in the study; they were applied only to
see students' writing skills and have an idea about their readiness for language.
The written composition is a kind of interview method which aims at getting deep information on a
specific issue. Each student composition’s descriptive analyses were made and these analyses were categorized
according to main components of education. These are teacher, student, education programme and environment.

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�2nd International Symposium on Sustainable Development, June 8-9, 2010 Sarajevo

Results
The results of this study have two dimensions. First is about participants’ school types and the second is
about components of education. By looking at the findings, it is aimed to make relation between school types
and students’ thoughts about components of the education.
In order to determine their average age, 38 participants’ ages were added and then their arithmetic mean
score was calculated. Students’ arithmetic mean score of age was found 20,4. Then knowledge about the
participants’ school types was written in table. School types' frequencies and percentages are shown in Table- 1.
School Type
University
General High School
Vocational High School
Anatolian High School
Private High School

Frequency (N=38)
1
25
9
2
1

Percentage
2,6
65,8
23,7
5,3
2,6

Table- 1: Frequencies and Percentages related to Graduated School types
Table 1 illustrates that many of the participants graduated from General High Schools which had only
English courses only in their first grade in previous years. Some of the students graduated from Vocational High
Schools. Vocational High Schools mainly deal with courses about a specific kind of profession and teaching
English always seems at second importance. These schools include Anatolian Vocational Schools, Vocational
Schools for Hotel Management and Tourism, Vocational Schools for Girls and Vocational Schools for
Commerce. Two participants graduated from Anatolian High Schools. In the past, these schools had a
preparatory class aiming at teaching extensive English to students. One of the students graduated from four-year
faculty and the other student graduated from private high school.
In order to get knowledge about the components of education, students' compositions were categorized
in four types. According to the compositions’ analyses, all of the students think that they were not thoroughly
taught language at their education period and they failed to learn English because of some reasons. In their
compositions, some students mentioned about problems more than one so that frequency number is not equal to
the number of participants. Frequencies related to components of education are shown in Table- 2.
Educational
Problems
Stemming from

Teacher
30 participants

Education
Programme
15 participants

Student

Environment

13 participants

10 participants

Table- 2: Frequencies related to the components of education
Table 2 related to the content analyses of the student compositions illustrates that most of the
participants think that main reason of their failure in English education stems from their English teachers. The
percentage of them is 78,9. Because of the drawbacks in ministry of national education and teacher
characteristics, students consider the teacher as the main factor of their failures. The second important and
significant problem in terms of frequencies is Educational Programme. The percentage of students who report
that Educational Programme is the source of failure is 39,5. According to student quotations, problems related to
educational programme stem from educational curricula, selected materials and course hours. The problem in the
third order is Student factor. 34,2% of participants think that they have failed because of themselves. Students
think that they have failed because of inefficient studies, inadequate practice and negligence on English courses.
Lastly, 26,3% of the participants believe that teaching environment affected their language learning process
negatively. These problems are related to educational setting, teaching environment and peer factor.

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�2nd International Symposium on Sustainable Development, June 8-9, 2010 Sarajevo

Discussion
A big majority of the students in this study have graduated from General High Schools. In previous
years, English language as a course was taught only in first year of high schools as four hours per week and an
old-fashioned book titled as “Modern English Course for Turks” which does not pay attention to four skills in
language learning was used as a main coursebook of the lesson. In the following years after first grade, there was
no English course in curriculum except foreign language sections. In spite of the advances in educational
curricula of these schools such as English courses’ becoming compulsory in second grade, third and fourth
grades, English teaching is developed properly and students graduating from these schools stated negative
thoughts while evaluating their prior language experiences. These schools have still common problems such as
having crowded classes, being lack of sufficient number of teachers and language materials.
An average student graduates from high schools between 17 and 18 ages in Turkish education system.
By regarding students’ average age (20,3), it can be interpreted that these students’ average is two points more
than the overall Turkish average. Therefore, it can be concluded that most of them enrolled to university at their
second attempt in the university entrance exam. This knowledge identifies these students have not been taught
formally in educational institutions for at least four years.
In addition, the status of English course in vocational high schools is almost the same with general high
schools. English courses become so-called lessons that appear as four hours a week apart from Anatolian
vocational high schools de facto in educational curricula; but in reality, these courses are not so much effective
because of the problems that general high school students have to cope with.
In terms of course hours, Anatolian and private high schools give more importance English courses than
other types of schools (look M.E.B, 2005). These can be viewed from their curricula, their language
environments, English teachers’ quantity etc. In previous years, some high schools like Anatolian, Science and
Teacher Training schools which had preparatory classes for extensive English evidenced fundamental changes
about English courses in their curricula. As a result, their preparatory classes were abolished from their curricula,
and they became four-year high schools like other types of high schools.
One student had graduated from faculty apart from foreign language departments. English courses at
universities except from a few universities, which have compulsory or intentional preparatory classes, are three
or four credits or a non- credit lesson. By taking into consideration of course credits, it is concluded that
ineffectiveness of the courses are clear (Gömleksiz, 1993).
In order to get success in education, each of four components of education should study in coordination.
As its’ being difficult to distinguish one from another in definite lines (Güven, 2004), any problem related to one
of these components certainly affect the others negatively in this process. When looked at the analyses of the
student compositions, it seems that main reason of the failure in education is teacher factor in foreign language
instruction. In addition, other three factors have affected this process with having different frequencies.
Many participants mentioned about problems with their English teachers. On supposing the role of
teachers in education, it is clearly understood that problems stemming from this source would affect the whole
education and the whole learners negatively. Mostly mentioned issue about the teacher factor is different branch
teachers. Because of the insufficient number of trained language teachers, teachers from other branches have the
permission of teaching these courses (M.E.B., 2006). Some of the participants stated this issue as follows: “As
we did not have an English teacher in primary and secondary schools, teachers from different branches tried to
teach English us.” Another student expressed that “Our Turkish teacher taught our English lessons in primary
school.” The other one says, “In my high school years, we had a number of teachers from different branches
such as Religion and Physical Teacher.”
In addition, students mentioned that those teachers coming from different branches were inefficient in
language teaching, so that they thought that English courses are easy courses to pass or free courses which they
spent time inactively. Moreover, some students think that having an English language teacher is a luxury in high
school. Student opinions are as follows: “I met with English course firstly in my high school years and my
teacher was originally French language teacher, then he was not skillful in teaching.”; “ In my high school
years our physical training teacher taught our course so that we were talking about sports during the course.”;
“ There was no Mathematics teacher, let alone English.”

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In addition to these factors, foreign language teachers’ teaching capabilities, physical and individual
characteristics affected students negatively. Teachers who are unaware of the current methods in language
education and insist on teaching with old-fashioned methods such as GTM, and their reluctance and disregard
towards the course make students distract from learning the language. Also, teachers who regard language
learning as being good at grammar and memorizing all rules and make activities entirely different from real life
reduce students’ motivation for learning the language. Participant opinions about these issues are as follows: “In
my high school education, our teachers used to give papers about the course before the examination, so we
memorized those sheets and became successful in examinations with high marks.” Another one says, “As our
teacher had problems with classroom management and disciplining us, he always shouted and punished us. He
did not get well with students, so he was totally useless in education.”
The second problem causing the failure in language education results from Educational programme in
this study. Curriculum and course materials have an important place in educational programme. Many students
were not taught English or did not take inadequate courses in their primary school years. Participants many of
whom are students graduating from general high schools state that they took English courses only in their first
year of high school, and have not taken any special course or tutor then. In spite of some students’ sentences
about having English courses at their second, third and fourth grades, their sentences were followed with
negative explanations. When considered the new formations related to course hours in high schools’ curricula, it
can be said that actually curriculum in itself is one of the main sources of the failure. One student mentions about
the curriculum and says that he could not understand the lessons because of the fact that his teacher was curious
about following the curriculum and he performed the lesson so quickly in order to reach the program. In addition
to that, students were unpleased with course books and same topics in books. One participant writes, “I was
taught same grammar topics again and again, this was very boring.”
Third component is student factor. While addressing the reasons of failures, thirteen students confessed
that they did not become successful because of their negative behaviors such as pseudo-listening, not attending
courses and cheating. Some of the student sentences are as follows: “I did not listen effectively what the teacher
was teaching during the course and I refused to join the courses consciously.”; “In spite of taking English
course, I did not revise what I had learnt, and then I forgot everything.”; “My great fault was to ignore the
importance of English.”
The last and the least mentioned component is environment. Foreign language environment consists
physical conditions of the school, classroom atmosphere, students, social environment and family. The use of
existing school facilities or vice versa, and atmosphere in which language instruction is carried out become
effective in determining the success or failure. Participants mentioning about problems about environment
mostly stated that their friends in the class affected them negatively and decreased their motivation to participate
in the activities. Furthermore, they are not pleased with not using the language itself as a communication tool
outside classes. These situations are cited in student texts as follows: “Our teacher did not teach anything
because he made us watch films and movies during the whole course.”; “Our classes were very crowded, and
then I did not get much opportunity to join the lessons.”; “I did not have a chance of using what I had learnt in
my daily life, so I forgot all.”
To sum up, the general problems discussed in the study are about the numbers of teachers, their coming
from different branches, teachers’ individual characteristics, their field knowledge and teaching capabilities,
students’ not giving importance to courses and their low motivation levels, poor curricula, insufficient course
hours and materials in schools, artificial language environments and lastly negative peer factor. These problems
are also mentioned a number of studies and the results are parallel with some studies (Gömleksiz, 2002; Kuzeci,
2002; Gökdemir, 2005; Soner,2007; Günday, 2007; Bağçeci &amp; Yaşar, 2007; Işık, 2008). When overviewed all
problems especially related to teachers, students’ chance of being successful will certainly become higher.
Because teachers have heavy responsibilities on coping with the failure in foreign language education and
teacher is the most significant component in education process when each element has significantly tied up one
within the other. Therefore, it is clear that in order to understand language teaching and learning process, one
needs to understand teachers (Varghese et al., 2005). Because unique power in educational setting is the teacher
applying education programme, affecting students’ learning and decreasing the negative effects of the
environment.

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This study was carried out with the help of only university’s one type of preparatory classes, which
have students mostly getting negative thoughts about their former education, and written interview method, a
qualitative research method, was used in gathering data process. Additionally, participants’ compositions were
analyzed according to main components of education. Therefore, there are some limitations concerned with
participants, method and analyses. With a larger group including other departments’ preparatory classes, mixed
type method supported with questionnaires and interviews, and different kinds of evaluation criterions, more
detailed results dealing with student failures in foreign language process can be gathered and then results can be
generalized.
By this study, the importance of teachers’ having knowledge on students’ readiness for language is
emphasized by the perspective of them. Because in order to determine what to teach, initially a teacher should
begin to determine what their students know (Güven, 2004). In a word, to reach success in foreign language
process, one should try to decrease the problems related to teacher, educational programme and environment by
a consideration of students’ prior language learning experiences.

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Takkaç, Mehmet
Akalın, Suna</text>
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                <text>Many studies on effective language teaching process draw attention to the  importance of teacher roles in this process, and give advice teachers to have prior  knowledge about what their students know before beginning the instruction. This study is  intended to draw an effective English language teacher profile by taking into consideration  first year students’ readiness levels and their experiences during their former education  periods. In order to fulfill this aim, 38 preparatory class students from Tourism Vocational  College Preparatory Programs, Erzincan University, were chosen at the beginning of 2009-  2010 academic year. Participants were asked to write a composition on the evaluation of  their prior language education experiences during their primary and high school years  giving examples from English teachers who they admired most or they were not satisfied  with. The analyses of the student compositions showed that some frequently experienced  problems negatively affect foreign language education process. The most common of the  problems were related to English teachers and English courses at schools as well as those  stemming from teaching environments and teacher characteristics in Turkey.</text>
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