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                    <text>2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

Significance of Efficiency for Sustainable Development :
A Practice of Data Envelopment Analysis on Textile Sector
Ersan ÖZGÜR
Assistant Prof. Dr.,Afyon Kocatepe University Sandıklı M.Y.O.
ersanozgur@yahoo.com

Abstract: Resources in the nature are limited and mankind has to use these resources
economically or otherwise next generations might have difficulty in surviving. That is why
today‘s decision makers has to be able to think and plan the futures resources for not to danger
future‘s generations. In this perspective sustainable development policies can be considered as a
solution for the next generation‘s wealth. Sustainable development policy requires a balance
while consuming the natural resources. For sustainable development efficient uses of resources
is essential. In this study we try to assess the efficiency of the Turkish textile sector companies,
regarding to sustainable development. In this study Data Enveloping Analyses is practiced to the
data gathered from Istanbul Stock Exchange (ISE) quoted textile companies. Results of the
survey indicates that efficiency rates affected negatively from the Chinese factor, domestic
structural deficiencies in textile sector and economic situation.

Introduction
Nowadays, industrialized countries have recognized that their economical growth has a limit. At this point
they also recognized that even though there was an economic growth there are also limits for economic development.
Developed countries, are taking procoutions against the risks in relation to sustainablility. However developing
countries has not been recognized that the importance of the subject. On the other hand it can be assumed that there
are limited activities in relation to the subject. Contries are trying to impliment new sustainable development
strategies. This could be as a solution for to reach their targets.
In this perspective Turkey as a developing country has to set up similar development strategies and plans.
Sustainable development has a direct relationship with the development of reel sector. Textile sector is a high
significant sector for Turkish economy. Turkish textile sector is dinamic and has a high potantial for the growth.
Espacialy after 1980‘s with establishment of open economic policies exportation is increased and textile sector
became the engine of the economy. Cotton production in Turkey has played a crucial role in the development of the
economy.
In consideration of globalization which increased the competition, assesment of effiency and effectiveness
has became more important for the decision makers. Textile sector is contributing to the Turkish economy in terms
of value add, employment and exportation. It is suggested that for sustainablity of textile sector performance
measurement of efficiency and effectiveness of the sector has became more significant.
Sustanable development, productivity and efficiency are related consepts. Productivity can be described as
obtaining an output by using least input. Which means efficient uses of limited resouces. Performance can be
considered as degree of success with in certain period of time. Managers can not /should not take desicions without
having performance information. Hence it might be suggested that using performance measuring methods are
significant for decision makers. One of the methods used for measuring performance is Data Enveloping Analyses.

Sustainable Development
The structures of imperial and colonial power which dominated the world in the nineteenth and early
twentieth centuries made little provision for economic and social advance in what we now call the developing world.
Colonial regions functioned primarily to supply imperial powers with raw materials and cheap labor – including
slave labor as late as the mid-nineteenth century (Harris, 2000). Industrialization is an important target for the
countries, however, there are some problems they face in this process inevitably. Environmental problem is one of
them. Although it has some negative effects on environment, industrialization may not be abandoned. But it is
obvious that some necessary measures should be taken for a sustainable development.(Ekinci, 2007)

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�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo
Whilst earlier literature discussed a wide range of issues around the emerging concept of sustainable
development, the following statement from the World Conservation Strategy (IUCN/WWF/UNEP, 1980) appears to
be the first actual attempt to define sustainable development: "For development to be sustainable, it must take
account of social and ecological factors, as well as economic ones; of the living and non-living resource base; and of
the long-term as well as the short-term advantages and disadvantages of alternative action" The World Conservation
Strategy was frequently criticised for being concerned mainly with ecological sustainability rather than sustainable
development per se. The most universally quoted definition is that produced in 1987 by the World Commission on
Environment and Development (WCED), otherwise known as the Brundtland Commission (after its Chairperson,
Gro Harlem Brundtland, Prime Minister of Norway): "Economic and social development that meets the needs of the
current generation without undermining the ability of future generations to meet their own needs". (Dalal-Clayton,
2000)
In the extensive discussion and use of the concept since then, there has generally been a recognition of three
aspects of sustainable development:(Harris, 2000)
- Economic: An economically sustainable system must be able to produce goods and services on a continuing
basis, to maintain manageable levels of government andexternal debt, and to avoid extreme sectoral
imbalances which damage agricultural or industrial production.
- Environmental: An environmentally sustainable system must maintain a stable resource base, avoiding
over-exploitation of renewable resource systems or environmental sink functions, and depleting nonrenewable resources only to the extent that investment is made in adequate substitutes. This includes
maintenance of biodiversity, atmospheric stability, and other ecosystem functions not ordinarily classed as
economic resources.
- Social: A socially sustainable system must achieve distributional equity, adequate provision of social
services including health and education, gender equity, and political accountability and participation.
With these aspects sustainable development has got some strategies. Sustainable development strategies can
be summarized under 9 headings: (Özyol, 2007)
- Environment: Nature has its own value. None of the creature should not abuse the nature for their own
needs.
- The Future: While satisfying our needs we should think and take care of next generations needs and we
should not forget that we have to live a world where the next generations could be able to satisfy their own
needs.
- Living Standards: We should not forget that living standarts of the people is not rely on materialistic needs
but also it relies on social, cultural, ethical and spiritual needs.
- Justice: Prosperity, chances, rights and responsibilities should be divided in between the nations, different
social groups in a fairway. The needs of the poor and discriminated people‘s needs has to be put in the
consideration. Similar fair sharing should be made in between existing generation and future generation.
- Cautions: If we are not sure about environmental results of our behaviors we should take precautions.
Because the environmental problems are global the precautions has to be taken inconsideration of social
responsibilities.
- Holistic Thinking: Environmental problems includes unnumbered factors and while solving these problems
all these factors and stake holders should be taken in to consideration.
- Social Dimension: Educational activities should be informed about the sustainable development aspects to
increase for their and next generation‘s living standards.
- Economical Dimension: Every resources on earth is limited. That is why they should be used efficiently and
in a way that does not destruct the nature. Fair distribution of the resources is also an other aspect should be
taken in to consideration.
- Environmental Dimension: Every natural resources, whether or not it is recyclable, should be used in a way
that ensures the continuity of resources.
Sustainable development is significant factor for economies. These strategies should considered in the
economy. Textile sector has great place in the Turkish economy than we can give some information regarding textile
sector in Turkey.

Turkish Textile Sector
Turkish textile and apparel industry is a very dynamic one, in fact it is the most dynamic industry in Turkey.
Becouse of having the advantage of producing the raw materials required by the industry textiles and apparels are
always going to be one of the most important industries for the Turkish economy (Akalın, 2001). As in many other

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�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo
developing countries, the textile and clothing industries have played an important role in the process of
industrialization of Turkey. Textile sectors are now the driving force in the Turkish export industry, and they have
become one of the key players in the world over the years. (Çukul, 2008)
We can evaluate Turkish economy in terms of GDP, employment and exports. The share of this sector in the
country‘s GDP is more than 10 % , share in the total employment is around 10 %. There are about 40 thousand
manufacturing companies and around 2 million employees in the sector. Turkish textile and clothing exports reached
to US$ 20 billion in 2008. With this amount, it had a share of 22% in total exports of Turkey (ĠGĠAD, 2009) .
Turkish textile industry uses modern technology. Existance of a well-developed textile finishing industry in
Turkey makes also possible production and marketing of highly value added fashionable and quality production. The
main items are knitted fabrics, cotton woven fabrics, woven fabrics of synthetic filament yarns, bed sheets and bagssacks for packaging. Main advanteges of Turkish textile industry in production and supply of raw materials: (ITKIP,
2010)
- Reachness in basic raw materials,
- Geographical proximity to main markets, especially European markets,
- Short logistics period due to geographical proximity,
- Qualified and well-educated labor force
- Liberal trade policies
- Well-developed textile finishing industry
- Giving importance to quality, environment and human health, sensitivity on working conditions of workers
- Customs Union agreement with the European Union and free trade agreements with many other countries
Turkey as being one of the most prominent textile and clothing producers in the world, now, has the
production capacity to meet almost all the raw material needs of clothing industry. Some part of cotton and artificial
and synthetic fibers needed by the industry are met by means of importation. Turkey has also gained valuable
experience in fabric design and it is started to present its special designs with fashion shows in prominent markets.
Turkish textile industrialists most of whom has created their own trademark together with the patent rights, provide
the most important foreign home textile and clothing companies with their fabric. (ITKIP, 2010)
Turkey is currently the second larger exporter of textile to the European Union following China. It has the
largest production capacity in the EU and the fourth largest in the world. Since the EU and U.S are major markets for
Turkish textile and clothing products, it is necessary to explore the competitive position of Turkish products in these
markets, and they have to be prepared to the attack of its competitor such as China, India and other Asian countries.
There is no doubt that China will be the largest force in the global textile sector. According to a forecast by World
Bank, China is likely to raise its current share of 20 % in the world textile market to 50 % in recent years. (Çukul,
2008)
Many pattern design competitions that make important contributions to development of fabric design in
Turkey are organized by different institutions leading to emergence of young designers and creation of product
diversity. Turkey takes part in many famous international fairs in textile sector, international textile fairs were
organized within Turkey and Turkey‘s potential is shown successfully all over the world. (ITKIP, 2010)
Textile sector is significant for the Turkish economy. So doing a research for textile sector is necessary. We
can evaluate the sector with performance, efficiency and effectiveness values. In this study it is practicing Data
Envelopment Analyses (DEA) for finding efficiency rates.

Data Envelopment Analysis
DEA is an extension of Farrell's (1957) idea of linking the computation of technical efficiency with
production frontiers. The first DEA model was developed by Charnes Cooper and Rhodes (1978) (CCR). The CCR
model is a fractional programming model, which measures the relative technical efficiency of a firm by calculating
the ratio of weighted sum of its outputs to the weighted sum of its inputs. The fractional program is run for each firm
to determine the set of input-output weights, which maximizes the efficiency of that firm subject to the condition that
no firm can have a relative efficiency score greater than unity for that set of weights. Thus, the DEA model
calculates a unique set of factor weights for each firm. The set of weights has the following characteristics:
(Kabnurkar, 2001)
- It maximizes the efficiency of the firm for which it is calculated and
- It is feasible for all firms.
Since DEA does not incorporate price information in the efficiency measure, it is appropriate for not for
profit organizations where price information is not available. These not for profit organizations are referred to as
Decision-Making Units (DMUs) by Charnes Cooper and Rhodes (1978). Since the efficiency of each DMU is

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�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo
calculated in relation to all other DMUs and using actual observed input-output values, the efficiency calculated in
DEA is called relative efficiency. Charnes, Cooper and Seiford (1994) define DEA as "DEA produces a piecewise
empirical extremal production surface which in economic terms represents the revealed best-practice production
frontier – the maximum output empirically obtainable from any DMU in the observed population, given its level of
inputs." In addition to calculating the efficiency scores, DEA also determines the level and amount of inefficiency
for each of the inputs and outputs. The amount of inefficiency is determined by comparison with a convex
combination of two or more DMUs, which lie on the efficient frontier, utilize the same level of inputs, and produce
the same or higher level of outputs.
The aim of DEA is to quantify the distance to the efficient frontier for every DMU. The measure of
performance is expressed in the form of efficiency score. After the evaluation of the relative efficiency of the present
set of units, the analysis shows how inputs and outputs have to be changed in order to maximize the efficiency of the
target DMU. DEA suggest the bencmark for each inefficient DMU at the level of its individual mix of inputs and
outputs (Mantri, 2008)
DEA is a typical statistical approach and characterized as a central tendency approach. It evaluates
producers relative to an average producer. In contrast DEA campares each producer with only the ―best‖ producers.
A fundamental assumption behind this method is that if a given producer, A, is capable of producing Y(A) units of
output with X(A) inputs, then other producers should also be able to do the same if they were to operate efficiently.
Similarly, if producer B is capable of the same production schedule. Producers A, B, and others can then be
combined to form a composite producer with composite inputs and composite outputs. Since this composite producer
does not necessarily exist, it is typically called a virtual producer. The heart of the analysis lies in finding the ―best‖
virtual producer for each real producer. If the virtual producer is beter than the orginal producer by either making
more output with the same input or making the same output with less input then the orginal producer is inefficient.
The subtleties of DEA are introduced in the various ways that producers A and B can be scarld up or down and
combined. (Cornuejols &amp; Trick, 1998)
In this study DEA practiced. Aims and methods of the research is as follows.

Aims and Methods of Research
In this study it is tried to be evaluated the textile sector firms financial efficiencies that are quoted to ISE. In
the study DEA method is used. The aim of the study is to investigate financial efficiency and effectiveness of leading
Turkish textile sector companies. Economical dimension of sustainable development includes fair distiribution of the
resources, avoidance of unnecessary usage of resources and efficient usage of resources. Financial resources are also
significant inputs of companies and they should be used efficiently.
The steps while practicing DEA can be listed as follows;
- Selection of decision making units,
- Determination of inputs and output sets
- Relative efficiency measurement by DEA
o Availability and reliability of the data
o Relative efficiency measurement
o Efficiency degree-efficiency limits
o Evaluation of the results
In first step of the study decision making units are selected. For the study balance sheets and income
statements that are belong to the firms gathered from the ISE. These data includes the time period in between 2004
and 2008. Decision making units which were the subject of the study is listed in Table 1.

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�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo
BOSSA
Bossa Ticaret ve Sanayi ĠĢletmeleri T.A.ġ.

CEYLAN
Ceylan Giyim Sanayi ve Ticaret A.ġ.

LUKS
Lüks Kadife Ticaret ve Sanayi A.ġ.
OKAN
Okan Tekstil Sanayi ve Ticaret A.ġ.

DERĠMOD
SASA
Derimod Konfeksiyon Ayakkabı Deri Sanayi ve
Advansa Sasa Polyester Sanayi A.ġ.
Ticaret A.ġ.
EDĠP
Edip Ġplik Sanayi ve Ticaret A.ġ.

ESEM
Esem Spor Giyim Sanayi ve Ticaret A.ġ.
KARTEKS
Karsu Tekstil Sanayii ve Ticaret A.ġ.

VAKKO
Vakko Tekstil ve Hazır Giyim Sanayi ĠĢletmeleri
A.ġ.
YATAS
YataĢ Yatak ve Yorgan Sanayi ve Ticaret A.ġ.
YUNSA
Yünsa Yünlü Sanayi ve Ticaret A.ġ.

Table 1: Decision Making Units That Were The Subject of the Study
Second step of the study was the determination of input and output sets. These are used for measurement of
financial efficiency of textile firms. Input and Output sets which were the subjects of the study is listed in Table 2.
INPUT

Short-Term Dept

Long-Term Dept

OUTPUT

Sales Revenues

Non-Operating Income

Capital Stock

Table 2: Input and Output Data Sets Used in Research
These set of input and output units are used to determine the financial efficiency of the textile sector firms.
For this study textile sector inputs were determined as: Short Term Debts, Long Term Debts and Capital Stock.
Where as the outputs were: Sales Revenues and Non Operating Income.

Analysing the Model
In this study, it is perefered to used the data gathered from textile firms that are belong to ISE, because of
the availability and reliability of data.
For the analysis DEAP Version 2.1 is used for processing mathematical data. Inputs of the textile sector are
considered as manageable data. So in the analysis input focused method is used. Lack of free market conditions
prevented the firms to identify the financial problems that causes difficulties in reaching optimum levels. That is why
variable income scaled efficiency model is used for solution. In this search 5 different solutions are generated by
linear programming.
There are three different factors are used to describe the efficiency levels; Constant Income Technical
Efficiency, Variable Income Technical Efficiency and Scale Efficiency. Here technical efficiency could be described
as every input‘s impact on output. Whereas scale efficiency describes the aggregate impact of all inputs to compound
outputs. Scale Efficiency is measured with dividing Constant Income Technical Efficiency by Variable Income
Technical Efficiency.
After processing the data, DEA efficiency results, from the year 2004 and 2008, belong to the decision
making units are determined and listed on the Table 3 as below.

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�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

2004

2005

2006

2007

2008

BOSSA

0,966

0,682

0,79

1

1

CEYLAN

0,408

1

1

1

1

DERĠMOD

1

1

1

1

0,863

EDĠP

0,859

0,9

0,325

0,245

0,045

ESEM

1

1

0,147

0,068

0,087

KARTEKS

0,613

0,752

0,658

0,818

0,640

LUKS

1

1

1

1

0,535

OKAN

1

1

1

1

0,774

SASA

0,939

0,862

1

0,912

0,660

VAKKO

1

1

1

1

1

YATAS

0,86

0,549

0,659

0,573

0,556

YUNSA

0,651

0,527

0,488

0,554

0,674

ORTALAMA

0,858

0,856

0,756

0,764

0,653

Table 3: Constant Income Technical Efficiency (2004-2008)
There is a reduction in Constant Income Technical Efficiency in between 2004 and 2008. This reduction
could be interpreted as Chinese factor in the international trade.
Regarding to Turkish textile sector Variable Income Technical Efficiency values are as below.
2004

2005

2006

2007

2008

BOSSA

1

1

1

1

1

CEYLAN

0,435

1

1

1

1

DERĠMOD

1

1

1

1

1

EDĠP

0,902

1

0,560

0,246

0,047

ESEM

1

1

0,153

0,087

0,129

KARTEKS

0,671

1

1

0,863

0,676

LUKS

1

1

1

1

0,553

OKAN

1

1

1

1

0,780

SASA

1

1

1

1

1

VAKKO

1

1

1

1

1

YATAS

1

1

1

1

0,791

YUNSA

1

1

1

1

1

ORTALAMA

0,917

1

0,893

0,850

0,748

Table 4: Variable Income Technical Efficiency (2004-2008)
In terms of Variable Income Technical Efficiency there is a steady decrease in averages from 2006-2008.
Large and famous firms like BOSSA, VAKKO, SASA, YÜNSA are still keeping their high stakes in the market.
Regarding to Turkish textile sector Scale Efficiency values are as below.

699

�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

2004

2005

2006

2007

2008

BOSSA

0,966

0,682

0,79

1

1

CEYLAN

0,939

1

1

1

1

DERĠMOD

1

1

1

1

0,863

EDĠP

0,953

0,9

0,580

0,997

0,974

ESEM

1

1

0,960

0,778

0,675

KARTEKS

0,914

0,752

0,658

0,948

0,946

LUKS

1

1

1

1

0,967

OKAN

1

1

1

1

0,993

SASA

0,939

0,862

1

0,912

0,660

VAKKO

1

1

1

1

1

YATAS

0,86

0,549

0,659

0,573

0,703

YUNSA

0,651

0,527

0,488

0,554

0,674

ORTALAMA

0,935

0,856

0,845

0,897

0,871

Table 5: Scale Efficiency (2004-2008)
As you can see from the Table 5. there is a steady decrease in the values of scale efficiencies in between
2004 and 2008. Internal and external results are also indicates that leading Turkish textile companies efficiencies are
decreased. In addition to Chinese factor in textile sector, structural deficiencies in the Turkish textile sector,
deficiencies in branding, financial problems and deficiencies in marketing would be other reasons for the reduction.

Conclusion
Textile sector plays a crucial role in the Turkish economy. Sector seriously affected from the several
threads: Chinese factor which criticly reduced the competitiveness of the Turkish textile sector, domestic structural
deficiencies in textile sector and reductions in domestic cotton production because of the market forces.
Deficiencies in investment climate lead the textile investers to invest more competitive countries in terms of
wages, input costs ( like electricity etc.) gradual weaknesses of the textile sector in Turkey is a serious problem.
Because textile sector can be considered as engine of the economy. It used to provide considerable amount of
employment, export revenue, value add, tax revenue.
Result of the study clearly indicates that Turkish textile companies can not efficiently uses the financial
resources they have. Government interventions would be as suggestion for more efficient sector for instance tax
reductions, direct and indirect financial supports, lower currency policy and improvements in investing climate.

References
Akalın, M. (2001). Insight into The Turkish Textile and Apparel Industry, Electronic Journal of Textile. Volume: 1, No: 1, 5-6.
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Operations Research: 429-444.
Charnes, A., W.W. Cooper, A.Y. Lewin, and L.M. Seiford. (1994). Data Envelopment Analysis: Theory, Methodology, and
Applications. Boston: Kluwer Academic Publishers., 221-222
Cornuejols G. &amp; Trick M. (1998). Quantitative Methods for the Management Sciences, Graduate School of Industrial
Administration Carnegie Mellon University, Pittsburgh, PA 15213 USA, 345-351
Çukul D. (2008). Competıtıve Aspects Of Turkısh And Chınese Textıle And Clothıng Industrıes, 8th Global Conference on
Business &amp; Economics, 1-9

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Dalal-Clayton B. (2000). What Is Sustaınable Development ?, Strategies for National Sustainable Development 1-2,
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Değerlendirmeler, Sosyal Siyaset Konferansları Kitap 50, 979-981
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Harris J.M. (2000). Basic Principles of Sustainable Development, Global Development And Envıronment Instıtute Workıng Paper
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Kabnurkar A. (2001). Mathematıcal Modelıng For Data Envelopment Analysıs Wıth Fuzzy Restrıctıons On Weıghts, Thesis
submitted to the faculty of the Virginia Polytechnic Institute and State University in partial fulfillment of the requirements for the
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ITKIP
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Birliği.

(2010).

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                <text>Resources in the nature are limited and mankind has to use these resources  economically or otherwise next generations might have difficulty in surviving. That is why  today‘s decision makers has to be able to think and plan the futures resources for not to danger  future‘s generations. In this perspective sustainable development policies can be considered as a  solution for the next generation‘s wealth. Sustainable development policy requires a balance  while consuming the natural resources. For sustainable development efficient uses of resources  is essential. In this study we try to assess the efficiency of the Turkish textile sector companies,  regarding to sustainable development. In this study Data Enveloping Analyses is practiced to the  data gathered from Istanbul Stock Exchange (ISE) quoted textile companies. Results of the  survey indicates that efficiency rates affected negatively from the Chinese factor, domestic  structural deficiencies in textile sector and economic situation.</text>
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                    <text>2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

Significance of Efficiency for Sustainable Development :
A Practice of Data Envelopment Analysis on Textile Sector
Ersan ÖZGÜR
Assistant Prof. Dr.,Afyon Kocatepe University Sandıklı M.Y.O.
ersanozgur@yahoo.com

Abstract: Resources in the nature are limited and mankind has to use these resources
economically or otherwise next generations might have difficulty in surviving. That is why
today‘s decision makers has to be able to think and plan the futures resources for not to danger
future‘s generations. In this perspective sustainable development policies can be considered as a
solution for the next generation‘s wealth. Sustainable development policy requires a balance
while consuming the natural resources. For sustainable development efficient uses of resources
is essential. In this study we try to assess the efficiency of the Turkish textile sector companies,
regarding to sustainable development. In this study Data Enveloping Analyses is practiced to the
data gathered from Istanbul Stock Exchange (ISE) quoted textile companies. Results of the
survey indicates that efficiency rates affected negatively from the Chinese factor, domestic
structural deficiencies in textile sector and economic situation.

Introduction
Nowadays, industrialized countries have recognized that their economical growth has a limit. At this point
they also recognized that even though there was an economic growth there are also limits for economic development.
Developed countries, are taking procoutions against the risks in relation to sustainablility. However developing
countries has not been recognized that the importance of the subject. On the other hand it can be assumed that there
are limited activities in relation to the subject. Contries are trying to impliment new sustainable development
strategies. This could be as a solution for to reach their targets.
In this perspective Turkey as a developing country has to set up similar development strategies and plans.
Sustainable development has a direct relationship with the development of reel sector. Textile sector is a high
significant sector for Turkish economy. Turkish textile sector is dinamic and has a high potantial for the growth.
Espacialy after 1980‘s with establishment of open economic policies exportation is increased and textile sector
became the engine of the economy. Cotton production in Turkey has played a crucial role in the development of the
economy.
In consideration of globalization which increased the competition, assesment of effiency and effectiveness
has became more important for the decision makers. Textile sector is contributing to the Turkish economy in terms
of value add, employment and exportation. It is suggested that for sustainablity of textile sector performance
measurement of efficiency and effectiveness of the sector has became more significant.
Sustanable development, productivity and efficiency are related consepts. Productivity can be described as
obtaining an output by using least input. Which means efficient uses of limited resouces. Performance can be
considered as degree of success with in certain period of time. Managers can not /should not take desicions without
having performance information. Hence it might be suggested that using performance measuring methods are
significant for decision makers. One of the methods used for measuring performance is Data Enveloping Analyses.

Sustainable Development
The structures of imperial and colonial power which dominated the world in the nineteenth and early
twentieth centuries made little provision for economic and social advance in what we now call the developing world.
Colonial regions functioned primarily to supply imperial powers with raw materials and cheap labor – including
slave labor as late as the mid-nineteenth century (Harris, 2000). Industrialization is an important target for the
countries, however, there are some problems they face in this process inevitably. Environmental problem is one of
them. Although it has some negative effects on environment, industrialization may not be abandoned. But it is
obvious that some necessary measures should be taken for a sustainable development.(Ekinci, 2007)

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�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo
Whilst earlier literature discussed a wide range of issues around the emerging concept of sustainable
development, the following statement from the World Conservation Strategy (IUCN/WWF/UNEP, 1980) appears to
be the first actual attempt to define sustainable development: "For development to be sustainable, it must take
account of social and ecological factors, as well as economic ones; of the living and non-living resource base; and of
the long-term as well as the short-term advantages and disadvantages of alternative action" The World Conservation
Strategy was frequently criticised for being concerned mainly with ecological sustainability rather than sustainable
development per se. The most universally quoted definition is that produced in 1987 by the World Commission on
Environment and Development (WCED), otherwise known as the Brundtland Commission (after its Chairperson,
Gro Harlem Brundtland, Prime Minister of Norway): "Economic and social development that meets the needs of the
current generation without undermining the ability of future generations to meet their own needs". (Dalal-Clayton,
2000)
In the extensive discussion and use of the concept since then, there has generally been a recognition of three
aspects of sustainable development:(Harris, 2000)
- Economic: An economically sustainable system must be able to produce goods and services on a continuing
basis, to maintain manageable levels of government andexternal debt, and to avoid extreme sectoral
imbalances which damage agricultural or industrial production.
- Environmental: An environmentally sustainable system must maintain a stable resource base, avoiding
over-exploitation of renewable resource systems or environmental sink functions, and depleting nonrenewable resources only to the extent that investment is made in adequate substitutes. This includes
maintenance of biodiversity, atmospheric stability, and other ecosystem functions not ordinarily classed as
economic resources.
- Social: A socially sustainable system must achieve distributional equity, adequate provision of social
services including health and education, gender equity, and political accountability and participation.
With these aspects sustainable development has got some strategies. Sustainable development strategies can
be summarized under 9 headings: (Özyol, 2007)
- Environment: Nature has its own value. None of the creature should not abuse the nature for their own
needs.
- The Future: While satisfying our needs we should think and take care of next generations needs and we
should not forget that we have to live a world where the next generations could be able to satisfy their own
needs.
- Living Standards: We should not forget that living standarts of the people is not rely on materialistic needs
but also it relies on social, cultural, ethical and spiritual needs.
- Justice: Prosperity, chances, rights and responsibilities should be divided in between the nations, different
social groups in a fairway. The needs of the poor and discriminated people‘s needs has to be put in the
consideration. Similar fair sharing should be made in between existing generation and future generation.
- Cautions: If we are not sure about environmental results of our behaviors we should take precautions.
Because the environmental problems are global the precautions has to be taken inconsideration of social
responsibilities.
- Holistic Thinking: Environmental problems includes unnumbered factors and while solving these problems
all these factors and stake holders should be taken in to consideration.
- Social Dimension: Educational activities should be informed about the sustainable development aspects to
increase for their and next generation‘s living standards.
- Economical Dimension: Every resources on earth is limited. That is why they should be used efficiently and
in a way that does not destruct the nature. Fair distribution of the resources is also an other aspect should be
taken in to consideration.
- Environmental Dimension: Every natural resources, whether or not it is recyclable, should be used in a way
that ensures the continuity of resources.
Sustainable development is significant factor for economies. These strategies should considered in the
economy. Textile sector has great place in the Turkish economy than we can give some information regarding textile
sector in Turkey.

Turkish Textile Sector
Turkish textile and apparel industry is a very dynamic one, in fact it is the most dynamic industry in Turkey.
Becouse of having the advantage of producing the raw materials required by the industry textiles and apparels are
always going to be one of the most important industries for the Turkish economy (Akalın, 2001). As in many other

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�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo
developing countries, the textile and clothing industries have played an important role in the process of
industrialization of Turkey. Textile sectors are now the driving force in the Turkish export industry, and they have
become one of the key players in the world over the years. (Çukul, 2008)
We can evaluate Turkish economy in terms of GDP, employment and exports. The share of this sector in the
country‘s GDP is more than 10 % , share in the total employment is around 10 %. There are about 40 thousand
manufacturing companies and around 2 million employees in the sector. Turkish textile and clothing exports reached
to US$ 20 billion in 2008. With this amount, it had a share of 22% in total exports of Turkey (ĠGĠAD, 2009) .
Turkish textile industry uses modern technology. Existance of a well-developed textile finishing industry in
Turkey makes also possible production and marketing of highly value added fashionable and quality production. The
main items are knitted fabrics, cotton woven fabrics, woven fabrics of synthetic filament yarns, bed sheets and bagssacks for packaging. Main advanteges of Turkish textile industry in production and supply of raw materials: (ITKIP,
2010)
- Reachness in basic raw materials,
- Geographical proximity to main markets, especially European markets,
- Short logistics period due to geographical proximity,
- Qualified and well-educated labor force
- Liberal trade policies
- Well-developed textile finishing industry
- Giving importance to quality, environment and human health, sensitivity on working conditions of workers
- Customs Union agreement with the European Union and free trade agreements with many other countries
Turkey as being one of the most prominent textile and clothing producers in the world, now, has the
production capacity to meet almost all the raw material needs of clothing industry. Some part of cotton and artificial
and synthetic fibers needed by the industry are met by means of importation. Turkey has also gained valuable
experience in fabric design and it is started to present its special designs with fashion shows in prominent markets.
Turkish textile industrialists most of whom has created their own trademark together with the patent rights, provide
the most important foreign home textile and clothing companies with their fabric. (ITKIP, 2010)
Turkey is currently the second larger exporter of textile to the European Union following China. It has the
largest production capacity in the EU and the fourth largest in the world. Since the EU and U.S are major markets for
Turkish textile and clothing products, it is necessary to explore the competitive position of Turkish products in these
markets, and they have to be prepared to the attack of its competitor such as China, India and other Asian countries.
There is no doubt that China will be the largest force in the global textile sector. According to a forecast by World
Bank, China is likely to raise its current share of 20 % in the world textile market to 50 % in recent years. (Çukul,
2008)
Many pattern design competitions that make important contributions to development of fabric design in
Turkey are organized by different institutions leading to emergence of young designers and creation of product
diversity. Turkey takes part in many famous international fairs in textile sector, international textile fairs were
organized within Turkey and Turkey‘s potential is shown successfully all over the world. (ITKIP, 2010)
Textile sector is significant for the Turkish economy. So doing a research for textile sector is necessary. We
can evaluate the sector with performance, efficiency and effectiveness values. In this study it is practicing Data
Envelopment Analyses (DEA) for finding efficiency rates.

Data Envelopment Analysis
DEA is an extension of Farrell's (1957) idea of linking the computation of technical efficiency with
production frontiers. The first DEA model was developed by Charnes Cooper and Rhodes (1978) (CCR). The CCR
model is a fractional programming model, which measures the relative technical efficiency of a firm by calculating
the ratio of weighted sum of its outputs to the weighted sum of its inputs. The fractional program is run for each firm
to determine the set of input-output weights, which maximizes the efficiency of that firm subject to the condition that
no firm can have a relative efficiency score greater than unity for that set of weights. Thus, the DEA model
calculates a unique set of factor weights for each firm. The set of weights has the following characteristics:
(Kabnurkar, 2001)
- It maximizes the efficiency of the firm for which it is calculated and
- It is feasible for all firms.
Since DEA does not incorporate price information in the efficiency measure, it is appropriate for not for
profit organizations where price information is not available. These not for profit organizations are referred to as
Decision-Making Units (DMUs) by Charnes Cooper and Rhodes (1978). Since the efficiency of each DMU is

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�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo
calculated in relation to all other DMUs and using actual observed input-output values, the efficiency calculated in
DEA is called relative efficiency. Charnes, Cooper and Seiford (1994) define DEA as "DEA produces a piecewise
empirical extremal production surface which in economic terms represents the revealed best-practice production
frontier – the maximum output empirically obtainable from any DMU in the observed population, given its level of
inputs." In addition to calculating the efficiency scores, DEA also determines the level and amount of inefficiency
for each of the inputs and outputs. The amount of inefficiency is determined by comparison with a convex
combination of two or more DMUs, which lie on the efficient frontier, utilize the same level of inputs, and produce
the same or higher level of outputs.
The aim of DEA is to quantify the distance to the efficient frontier for every DMU. The measure of
performance is expressed in the form of efficiency score. After the evaluation of the relative efficiency of the present
set of units, the analysis shows how inputs and outputs have to be changed in order to maximize the efficiency of the
target DMU. DEA suggest the bencmark for each inefficient DMU at the level of its individual mix of inputs and
outputs (Mantri, 2008)
DEA is a typical statistical approach and characterized as a central tendency approach. It evaluates
producers relative to an average producer. In contrast DEA campares each producer with only the ―best‖ producers.
A fundamental assumption behind this method is that if a given producer, A, is capable of producing Y(A) units of
output with X(A) inputs, then other producers should also be able to do the same if they were to operate efficiently.
Similarly, if producer B is capable of the same production schedule. Producers A, B, and others can then be
combined to form a composite producer with composite inputs and composite outputs. Since this composite producer
does not necessarily exist, it is typically called a virtual producer. The heart of the analysis lies in finding the ―best‖
virtual producer for each real producer. If the virtual producer is beter than the orginal producer by either making
more output with the same input or making the same output with less input then the orginal producer is inefficient.
The subtleties of DEA are introduced in the various ways that producers A and B can be scarld up or down and
combined. (Cornuejols &amp; Trick, 1998)
In this study DEA practiced. Aims and methods of the research is as follows.

Aims and Methods of Research
In this study it is tried to be evaluated the textile sector firms financial efficiencies that are quoted to ISE. In
the study DEA method is used. The aim of the study is to investigate financial efficiency and effectiveness of leading
Turkish textile sector companies. Economical dimension of sustainable development includes fair distiribution of the
resources, avoidance of unnecessary usage of resources and efficient usage of resources. Financial resources are also
significant inputs of companies and they should be used efficiently.
The steps while practicing DEA can be listed as follows;
- Selection of decision making units,
- Determination of inputs and output sets
- Relative efficiency measurement by DEA
o Availability and reliability of the data
o Relative efficiency measurement
o Efficiency degree-efficiency limits
o Evaluation of the results
In first step of the study decision making units are selected. For the study balance sheets and income
statements that are belong to the firms gathered from the ISE. These data includes the time period in between 2004
and 2008. Decision making units which were the subject of the study is listed in Table 1.

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�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo
BOSSA
Bossa Ticaret ve Sanayi ĠĢletmeleri T.A.ġ.

CEYLAN
Ceylan Giyim Sanayi ve Ticaret A.ġ.

LUKS
Lüks Kadife Ticaret ve Sanayi A.ġ.
OKAN
Okan Tekstil Sanayi ve Ticaret A.ġ.

DERĠMOD
SASA
Derimod Konfeksiyon Ayakkabı Deri Sanayi ve
Advansa Sasa Polyester Sanayi A.ġ.
Ticaret A.ġ.
EDĠP
Edip Ġplik Sanayi ve Ticaret A.ġ.

ESEM
Esem Spor Giyim Sanayi ve Ticaret A.ġ.
KARTEKS
Karsu Tekstil Sanayii ve Ticaret A.ġ.

VAKKO
Vakko Tekstil ve Hazır Giyim Sanayi ĠĢletmeleri
A.ġ.
YATAS
YataĢ Yatak ve Yorgan Sanayi ve Ticaret A.ġ.
YUNSA
Yünsa Yünlü Sanayi ve Ticaret A.ġ.

Table 1: Decision Making Units That Were The Subject of the Study
Second step of the study was the determination of input and output sets. These are used for measurement of
financial efficiency of textile firms. Input and Output sets which were the subjects of the study is listed in Table 2.
INPUT

Short-Term Dept

Long-Term Dept

OUTPUT

Sales Revenues

Non-Operating Income

Capital Stock

Table 2: Input and Output Data Sets Used in Research
These set of input and output units are used to determine the financial efficiency of the textile sector firms.
For this study textile sector inputs were determined as: Short Term Debts, Long Term Debts and Capital Stock.
Where as the outputs were: Sales Revenues and Non Operating Income.

Analysing the Model
In this study, it is perefered to used the data gathered from textile firms that are belong to ISE, because of
the availability and reliability of data.
For the analysis DEAP Version 2.1 is used for processing mathematical data. Inputs of the textile sector are
considered as manageable data. So in the analysis input focused method is used. Lack of free market conditions
prevented the firms to identify the financial problems that causes difficulties in reaching optimum levels. That is why
variable income scaled efficiency model is used for solution. In this search 5 different solutions are generated by
linear programming.
There are three different factors are used to describe the efficiency levels; Constant Income Technical
Efficiency, Variable Income Technical Efficiency and Scale Efficiency. Here technical efficiency could be described
as every input‘s impact on output. Whereas scale efficiency describes the aggregate impact of all inputs to compound
outputs. Scale Efficiency is measured with dividing Constant Income Technical Efficiency by Variable Income
Technical Efficiency.
After processing the data, DEA efficiency results, from the year 2004 and 2008, belong to the decision
making units are determined and listed on the Table 3 as below.

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�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

2004

2005

2006

2007

2008

BOSSA

0,966

0,682

0,79

1

1

CEYLAN

0,408

1

1

1

1

DERĠMOD

1

1

1

1

0,863

EDĠP

0,859

0,9

0,325

0,245

0,045

ESEM

1

1

0,147

0,068

0,087

KARTEKS

0,613

0,752

0,658

0,818

0,640

LUKS

1

1

1

1

0,535

OKAN

1

1

1

1

0,774

SASA

0,939

0,862

1

0,912

0,660

VAKKO

1

1

1

1

1

YATAS

0,86

0,549

0,659

0,573

0,556

YUNSA

0,651

0,527

0,488

0,554

0,674

ORTALAMA

0,858

0,856

0,756

0,764

0,653

Table 3: Constant Income Technical Efficiency (2004-2008)
There is a reduction in Constant Income Technical Efficiency in between 2004 and 2008. This reduction
could be interpreted as Chinese factor in the international trade.
Regarding to Turkish textile sector Variable Income Technical Efficiency values are as below.
2004

2005

2006

2007

2008

BOSSA

1

1

1

1

1

CEYLAN

0,435

1

1

1

1

DERĠMOD

1

1

1

1

1

EDĠP

0,902

1

0,560

0,246

0,047

ESEM

1

1

0,153

0,087

0,129

KARTEKS

0,671

1

1

0,863

0,676

LUKS

1

1

1

1

0,553

OKAN

1

1

1

1

0,780

SASA

1

1

1

1

1

VAKKO

1

1

1

1

1

YATAS

1

1

1

1

0,791

YUNSA

1

1

1

1

1

ORTALAMA

0,917

1

0,893

0,850

0,748

Table 4: Variable Income Technical Efficiency (2004-2008)
In terms of Variable Income Technical Efficiency there is a steady decrease in averages from 2006-2008.
Large and famous firms like BOSSA, VAKKO, SASA, YÜNSA are still keeping their high stakes in the market.
Regarding to Turkish textile sector Scale Efficiency values are as below.

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�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

2004

2005

2006

2007

2008

BOSSA

0,966

0,682

0,79

1

1

CEYLAN

0,939

1

1

1

1

DERĠMOD

1

1

1

1

0,863

EDĠP

0,953

0,9

0,580

0,997

0,974

ESEM

1

1

0,960

0,778

0,675

KARTEKS

0,914

0,752

0,658

0,948

0,946

LUKS

1

1

1

1

0,967

OKAN

1

1

1

1

0,993

SASA

0,939

0,862

1

0,912

0,660

VAKKO

1

1

1

1

1

YATAS

0,86

0,549

0,659

0,573

0,703

YUNSA

0,651

0,527

0,488

0,554

0,674

ORTALAMA

0,935

0,856

0,845

0,897

0,871

Table 5: Scale Efficiency (2004-2008)
As you can see from the Table 5. there is a steady decrease in the values of scale efficiencies in between
2004 and 2008. Internal and external results are also indicates that leading Turkish textile companies efficiencies are
decreased. In addition to Chinese factor in textile sector, structural deficiencies in the Turkish textile sector,
deficiencies in branding, financial problems and deficiencies in marketing would be other reasons for the reduction.

Conclusion
Textile sector plays a crucial role in the Turkish economy. Sector seriously affected from the several
threads: Chinese factor which criticly reduced the competitiveness of the Turkish textile sector, domestic structural
deficiencies in textile sector and reductions in domestic cotton production because of the market forces.
Deficiencies in investment climate lead the textile investers to invest more competitive countries in terms of
wages, input costs ( like electricity etc.) gradual weaknesses of the textile sector in Turkey is a serious problem.
Because textile sector can be considered as engine of the economy. It used to provide considerable amount of
employment, export revenue, value add, tax revenue.
Result of the study clearly indicates that Turkish textile companies can not efficiently uses the financial
resources they have. Government interventions would be as suggestion for more efficient sector for instance tax
reductions, direct and indirect financial supports, lower currency policy and improvements in investing climate.

References
Akalın, M. (2001). Insight into The Turkish Textile and Apparel Industry, Electronic Journal of Textile. Volume: 1, No: 1, 5-6.
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Operations Research: 429-444.
Charnes, A., W.W. Cooper, A.Y. Lewin, and L.M. Seiford. (1994). Data Envelopment Analysis: Theory, Methodology, and
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Cornuejols G. &amp; Trick M. (1998). Quantitative Methods for the Management Sciences, Graduate School of Industrial
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Çukul D. (2008). Competıtıve Aspects Of Turkısh And Chınese Textıle And Clothıng Industrıes, 8th Global Conference on
Business &amp; Economics, 1-9

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Dalal-Clayton B. (2000). What Is Sustaınable Development ?, Strategies for National Sustainable Development 1-2,
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Harris J.M. (2000). Basic Principles of Sustainable Development, Global Development And Envıronment Instıtute Workıng Paper
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ITKIP
Ġstanbul
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Ġhracatçılar
www.itkib.org.tr/english/about/sectors/textile/textile_info.pdf

Birliği.

(2010).

Turkish

Textile

Industry,1-8

Mantri J.K. (2008). Research Methodology on Data Envelopment Analysis DEA, Universal Publisher, Boca Raton, Florida USA,
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                <text>Resources in the nature are limited and mankind has to use these resources  economically or otherwise next generations might have difficulty in surviving. That is why  today‘s decision makers has to be able to think and plan the futures resources for not to danger  future‘s generations. In this perspective sustainable development policies can be considered as a  solution for the next generation‘s wealth. Sustainable development policy requires a balance  while consuming the natural resources. For sustainable development efficient uses of resources  is essential. In this study we try to assess the efficiency of the Turkish textile sector companies,  regarding to sustainable development. In this study Data Enveloping Analyses is practiced to the  data gathered from Istanbul Stock Exchange (ISE) quoted textile companies. Results of the  survey indicates that efficiency rates affected negatively from the Chinese factor, domestic  structural deficiencies in textile sector and economic situation.</text>
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                    <text>Significance of Efficiency for Sustainable Development :
A Practice of Data Envelopment Analysis on Textile Sector
Assistant Prof. Dr. Ersan ÖZGÜR
Afyon Kocatepe University Sandıklı M.Y.O.
ersanozgur@yahoo.com

Abstract: Resources in the nature are limited and mankind has to use these resources
economically or otherwise next generations might have difficulty in surviving. That is why
today’s decision makers has to be able to think and plan the futures resources for not to
danger future’s generations. In this perspective sustainable development policies can be
considered as a solution for the next generation’s wealth. Sustainable development policy
requires a balance while consuming the natural resources. For sustainable development
efficient uses of resources is essential. In this study we try to assess the efficiency of the
Turkish textile sector companies, regarding to sustainable development. In this study Data
Enveloping Analyses is practiced to the data gathered from Istanbul Stock Exchange (ISE)
quoted textile companies. Results of the survey indicates that efficiency rates affected
negatively from the Chinese factor, domestic structural deficiencies in textile sector and
economic situation.

Introduction
Nowadays, industrialized countries have recognized that their economical growth has a limit. At this
point they also recognized that even though there was an economic growth there are also limits for economic
development. Developed countries, are taking procoutions against the risks in relation to sustainablility.
However developing countries has not been recognized that the importance of the subject. On the other hand it
can be assumed that there are limited activities in relation to the subject. Contries are trying to impliment new
sustainable development strategies. This could be as a solution for to reach their targets.
In this perspective Turkey as a developing country has to set up similar development strategies and
plans. Sustainable development has a direct relationship with the development of reel sector. Textile sector is a
high significant sector for Turkish economy. Turkish textile sector is dinamic and has a high potantial for the
growth. Espacialy after 1980’s with establishment of open economic policies exportation is increased and textile
sector became the engine of the economy. Cotton production in Turkey has played a crucial role in the
development of the economy.
In consideration of globalization which increased the competition, assesment of effiency and
effectiveness has became more important for the decision makers. Textile sector is contributing to the Turkish
economy in terms of value add, employment and exportation. It is suggested that for sustainablity of textile
sector performance measurement of efficiency and effectiveness of the sector has became more significant.
Sustanable development, productivity and efficiency are related consepts. Productivity can be described
as obtaining an output by using least input. Which means efficient uses of limited resouces. Performance can be
considered as degree of success with in certain period of time. Managers can not /should not take desicions
without having performance information. Hence it might be suggested that using performance measuring
methods are significant for decision makers. One of the methods used for measuring performance is Data
Enveloping Analyses.

Sustainable Development
The structures of imperial and colonial power which dominated the world in the nineteenth and early
twentieth centuries made little provision for economic and social advance in what we now call the developing
world. Colonial regions functioned primarily to supply imperial powers with raw materials and cheap labor –
including slave labor as late as the mid-nineteenth century (Harris, 2000). Industrialization is an important target
for the countries, however, there are some problems they face in this process inevitably. Environmental problem
is one of them. Although it has some negative effects on environment, industrialization may not be abandoned.
But it is obvious that some necessary measures should be taken for a sustainable development.(Ekinci, 2007)

761

�Whilst earlier literature discussed a wide range of issues around the emerging concept of sustainable
development, the following statement from the World Conservation Strategy (IUCN/WWF/UNEP, 1980)
appears to be the first actual attempt to define sustainable development: "For development to be sustainable, it
must take account of social and ecological factors, as well as economic ones; of the living and non-living
resource base; and of the long-term as well as the short-term advantages and disadvantages of alternative action"
The World Conservation Strategy was frequently criticised for being concerned mainly with ecological
sustainability rather than sustainable development per se. The most universally quoted definition is that produced
in 1987 by the World Commission on Environment and Development (WCED), otherwise known as the
Brundtland Commission (after its Chairperson, Gro Harlem Brundtland, Prime Minister of Norway): "Economic
and social development that meets the needs of the current generation without undermining the ability of future
generations to meet their own needs". (Dalal-Clayton, 2000)
In the extensive discussion and use of the concept since then, there has generally been a recognition of
three aspects of sustainable development:(Harris, 2000)
- Economic: An economically sustainable system must be able to produce goods and services on a
continuing basis, to maintain manageable levels of government andexternal debt, and to avoid extreme
sectoral imbalances which damage agricultural or industrial production.
- Environmental: An environmentally sustainable system must maintain a stable resource base, avoiding
over-exploitation of renewable resource systems or environmental sink functions, and depleting nonrenewable resources only to the extent that investment is made in adequate substitutes. This includes
maintenance of biodiversity, atmospheric stability, and other ecosystem functions not ordinarily classed
as economic resources.
- Social: A socially sustainable system must achieve distributional equity, adequate provision of social
services including health and education, gender equity, and political accountability and participation.
With these aspects sustainable development has got some strategies. Sustainable development strategies
can be summarized under 9 headings: (Özyol, 2007)
- Environment: Nature has its own value. None of the creature should not abuse the nature for their own
needs.
- The Future: While satisfying our needs we should think and take care of next generations needs and we
should not forget that we have to live a world where the next generations could be able to satisfy their
own needs.
- Living Standards: We should not forget that living standarts of the people is not rely on materialistic
needs but also it relies on social, cultural, ethical and spiritual needs.
- Justice: Prosperity, chances, rights and responsibilities should be divided in between the nations,
different social groups in a fairway. The needs of the poor and discriminated people’s needs has to be
put in the consideration. Similar fair sharing should be made in between existing generation and future
generation.
- Cautions: If we are not sure about environmental results of our behaviors we should take precautions.
Because the environmental problems are global the precautions has to be taken inconsideration of social
responsibilities.
- Holistic Thinking: Environmental problems includes unnumbered factors and while solving these
problems all these factors and stake holders should be taken in to consideration.
- Social Dimension: Educational activities should be informed about the sustainable development aspects
to increase for their and next generation’s living standards.
- Economical Dimension: Every resources on earth is limited. That is why they should be used efficiently
and in a way that does not destruct the nature. Fair distribution of the resources is also an other aspect
should be taken in to consideration.
- Environmental Dimension: Every natural resources, whether or not it is recyclable, should be used in a
way that ensures the continuity of resources.
Sustainable development is significant factor for economies. These strategies should considered in the
economy. Textile sector has great place in the Turkish economy than we can give some information regarding
textile sector in Turkey.

Turkish Textile Sector
Turkish textile and apparel industry is a very dynamic one, in fact it is the most dynamic industry in
Turkey. Becouse of having the advantage of producing the raw materials required by the industry textiles and
apparels are always going to be one of the most important industries for the Turkish economy (Akalın, 2001). As
in many other developing countries, the textile and clothing industries have played an important role in the

762

�process of industrialization of Turkey. Textile sectors are now the driving force in the Turkish export industry,
and they have become one of the key players in the world over the years. (Çukul, 2008)
We can evaluate Turkish economy in terms of GDP, employment and exports. The share of this sector
in the country’s GDP is more than 10 % , share in the total employment is around 10 %. There are about 40
thousand manufacturing companies and around 2 million employees in the sector. Turkish textile and clothing
exports reached to US$ 20 billion in 2008. With this amount, it had a share of 22% in total exports of Turkey
(ĐGĐAD, 2009) .
Turkish textile industry uses modern technology. Existance of a well-developed textile finishing
industry in Turkey makes also possible production and marketing of highly value added fashionable and quality
production. The main items are knitted fabrics, cotton woven fabrics, woven fabrics of synthetic filament yarns,
bed sheets and bags-sacks for packaging. Main advanteges of Turkish textile industry in production and supply
of raw materials: (ITKIP, 2010)
- Reachness in basic raw materials,
- Geographical proximity to main markets, especially European markets,
- Short logistics period due to geographical proximity,
- Qualified and well-educated labor force
- Liberal trade policies
- Well-developed textile finishing industry
- Giving importance to quality, environment and human health, sensitivity on working conditions of
workers
- Customs Union agreement with the European Union and free trade agreements with many other
countries
Turkey as being one of the most prominent textile and clothing producers in the world, now, has the
production capacity to meet almost all the raw material needs of clothing industry. Some part of cotton and
artificial and synthetic fibers needed by the industry are met by means of importation. Turkey has also gained
valuable experience in fabric design and it is started to present its special designs with fashion shows in
prominent markets. Turkish textile industrialists most of whom has created their own trademark together with
the patent rights, provide the most important foreign home textile and clothing companies with their fabric.
(ITKIP, 2010)
Turkey is currently the second larger exporter of textile to the European Union following China. It has
the largest production capacity in the EU and the fourth largest in the world. Since the EU and U.S are major
markets for Turkish textile and clothing products, it is necessary to explore the competitive position of Turkish
products in these markets, and they have to be prepared to the attack of its competitor such as China, India and
other Asian countries. There is no doubt that China will be the largest force in the global textile sector.
According to a forecast by World Bank, China is likely to raise its current share of 20 % in the world textile
market to 50 % in recent years. (Çukul, 2008)
Many pattern design competitions that make important contributions to development of fabric design in
Turkey are organized by different institutions leading to emergence of young designers and creation of product
diversity. Turkey takes part in many famous international fairs in textile sector, international textile fairs were
organized within Turkey and Turkey’s potential is shown successfully all over the world. (ITKIP, 2010)
Textile sector is significant for the Turkish economy. So doing a research for textile sector is necessary.
We can evaluate the sector with performance, efficiency and effectiveness values. In this study it is practicing
Data Envelopment Analyses (DEA) for finding efficiency rates.

Data Envelopment Analysis
DEA is an extension of Farrell's (1957) idea of linking the computation of technical efficiency with
production frontiers. The first DEA model was developed by Charnes Cooper and Rhodes (1978) (CCR). The
CCR model is a fractional programming model, which measures the relative technical efficiency of a firm by
calculating the ratio of weighted sum of its outputs to the weighted sum of its inputs. The fractional program is
run for each firm to determine the set of input-output weights, which maximizes the efficiency of that firm
subject to the condition that no firm can have a relative efficiency score greater than unity for that set of weights.
Thus, the DEA model calculates a unique set of factor weights for each firm. The set of weights has the
following characteristics: (Kabnurkar, 2001)
- It maximizes the efficiency of the firm for which it is calculated and
- It is feasible for all firms.
Since DEA does not incorporate price information in the efficiency measure, it is appropriate for not for
profit organizations where price information is not available. These not for profit organizations are referred to as
Decision-Making Units (DMUs) by Charnes Cooper and Rhodes (1978). Since the efficiency of each DMU is
763

�calculated in relation to all other DMUs and using actual observed input-output values, the efficiency calculated
in DEA is called relative efficiency. Charnes, Cooper and Seiford (1994) define DEA as "DEA produces a
piecewise empirical extremal production surface which in economic terms represents the revealed best-practice
production frontier – the maximum output empirically obtainable from any DMU in the observed population,
given its level of inputs." In addition to calculating the efficiency scores, DEA also determines the level and
amount of inefficiency for each of the inputs and outputs. The amount of inefficiency is determined by
comparison with a convex combination of two or more DMUs, which lie on the efficient frontier, utilize the
same level of inputs, and produce the same or higher level of outputs.
The aim of DEA is to quantify the distance to the efficient frontier for every DMU. The measure of
performance is expressed in the form of efficiency score. After the evaluation of the relative efficiency of the
present set of units, the analysis shows how inputs and outputs have to be changed in order to maximize the
efficiency of the target DMU. DEA suggest the bencmark for each inefficient DMU at the level of its individual
mix of inputs and outputs (Mantri, 2008)
DEA is a typical statistical approach and characterized as a central tendency approach. It evaluates
producers relative to an average producer. In contrast DEA campares each producer with only the “best”
producers. A fundamental assumption behind this method is that if a given producer, A, is capable of producing
Y(A) units of output with X(A) inputs, then other producers should also be able to do the same if they were to
operate efficiently. Similarly, if producer B is capable of the same production schedule. Producers A, B, and
others can then be combined to form a composite producer with composite inputs and composite outputs. Since
this composite producer does not necessarily exist, it is typically called a virtual producer. The heart of the
analysis lies in finding the “best” virtual producer for each real producer. If the virtual producer is beter than the
orginal producer by either making more output with the same input or making the same output with less input
then the orginal producer is inefficient. The subtleties of DEA are introduced in the various ways that producers
A and B can be scarld up or down and combined. (Cornuejols &amp; Trick, 1998)
In this study DEA practiced. Aims and methods of the research is as follows.

Aims and Methods of Research
In this study it is tried to be evaluated the textile sector firms financial efficiencies that are quoted to
ISE. In the study DEA method is used. The aim of the study is to investigate financial efficiency and
effectiveness of leading Turkish textile sector companies. Economical dimension of sustainable development
includes fair distiribution of the resources, avoidance of unnecessary usage of resources and efficient usage of
resources. Financial resources are also significant inputs of companies and they should be used efficiently.
The steps while practicing DEA can be listed as follows;
- Selection of decision making units,
- Determination of inputs and output sets
- Relative efficiency measurement by DEA
o Availability and reliability of the data
o Relative efficiency measurement
o Efficiency degree-efficiency limits
o Evaluation of the results
In first step of the study decision making units are selected. For the study balance sheets and income
statements that are belong to the firms gathered from the ISE. These data includes the time period in between
2004 and 2008. Decision making units which were the subject of the study is listed in Table 1.

BOSSA
Bossa Ticaret ve Sanayi Đşletmeleri T.A.Ş.
CEYLAN
Ceylan Giyim Sanayi ve Ticaret A.Ş.
DERĐMOD
Derimod Konfeksiyon Ayakkabı Deri Sanayi ve
Ticaret A.Ş.
EDĐP
Edip Đplik Sanayi ve Ticaret A.Ş.
ESEM
Esem Spor Giyim Sanayi ve Ticaret A.Ş.
KARTEKS
Karsu Tekstil Sanayii ve Ticaret A.Ş.

LUKS
Lüks Kadife Ticaret ve Sanayi A.Ş.
OKAN
Okan Tekstil Sanayi ve Ticaret A.Ş.
SASA
Advansa Sasa Polyester Sanayi A.Ş.
VAKKO
Vakko Tekstil ve Hazır Giyim Sanayi Đşletmeleri A.Ş.
YATAS
Yataş Yatak ve Yorgan Sanayi ve Ticaret A.Ş.
YUNSA
Yünsa Yünlü Sanayi ve Ticaret A.Ş.

764

�Table 1: Decision Making Units That Were The Subject of the Study
Second step of the study was the determination of input and output sets. These are used for
measurement of financial efficiency of textile firms. Input and Output sets which were the subjects of the study
is listed in Table 2.

INPUT

Short-Term Dept

Long-Term Dept

OUTPUT

Sales Revenues

Non-Operating Income

Capital Stock

Table 2: Input and Output Data Sets Used in Research
These set of input and output units are used to determine the financial efficiency of the textile sector
firms. For this study textile sector inputs were determined as: Short Term Debts, Long Term Debts and Capital
Stock. Where as the outputs were: Sales Revenues and Non Operating Income.

Analysing the Model
In this study, it is perefered to used the data gathered from textile firms that are belong to ISE, because
of the availability and reliability of data.
For the analysis DEAP Version 2.1 is used for processing mathematical data. Inputs of the textile sector
are considered as manageable data. So in the analysis input focused method is used. Lack of free market
conditions prevented the firms to identify the financial problems that causes difficulties in reaching optimum
levels. That is why variable income scaled efficiency model is used for solution. In this search 5 different
solutions are generated by linear programming.
There are three different factors are used to describe the efficiency levels; Constant Income Technical
Efficiency, Variable Income Technical Efficiency and Scale Efficiency. Here technical efficiency could be
described as every input’s impact on output. Whereas scale efficiency describes the aggregate impact of all
inputs to compound outputs. Scale Efficiency is measured with dividing Constant Income Technical Efficiency
by Variable Income Technical Efficiency.
After processing the data, DEA efficiency results, from the year 2004 and 2008, belong to the decision
making units are determined and listed on the Table 3 as below.

2004

2005

2006

2007

2008

BOSSA

0,966

0,682

0,79

1

1

CEYLAN

0,408

1

1

1

1

DERĐMOD

1

1

1

1

0,863

EDĐP

0,859

0,9

0,325

0,245

0,045

ESEM

1

1

0,147

0,068

0,087

KARTEKS

0,613

0,752

0,658

0,818

0,640

LUKS

1

1

1

1

0,535

OKAN

1

1

1

1

0,774

SASA

0,939

0,862

1

0,912

0,660

VAKKO

1

1

1

1

1

YATAS

0,86

0,549

0,659

0,573

0,556

YUNSA

0,651

0,527

0,488

0,554

0,674

ORTALAMA

0,858

0,856

0,756

0,764

0,653

Table 3: Constant Income Technical Efficiency (2004-2008)

765

�There is a reduction in Constant Income Technical Efficiency in between 2004 and 2008. This reduction
could be interpreted as Chinese factor in the international trade.
Regarding to Turkish textile sector Variable Income Technical Efficiency values are as below.

2004

2005

2006

2007

2008

BOSSA

1

1

1

1

1

CEYLAN

0,435

1

1

1

1

DERĐMOD

1

1

1

1

1

EDĐP

0,902

1

0,560

0,246

0,047

ESEM

1

1

0,153

0,087

0,129

KARTEKS

0,671

1

1

0,863

0,676

LUKS

1

1

1

1

0,553

OKAN

1

1

1

1

0,780

SASA

1

1

1

1

1

VAKKO

1

1

1

1

1

YATAS

1

1

1

1

0,791

YUNSA

1

1

1

1

1

ORTALAMA

0,917

1

0,893

0,850

0,748

Table 4: Variable Income Technical Efficiency (2004-2008)
In terms of Variable Income Technical Efficiency there is a steady decrease in averages from 20062008. Large and famous firms like BOSSA, VAKKO, SASA, YÜNSA are still keeping their high stakes in the
market.
Regarding to Turkish textile sector Scale Efficiency values are as below.

2004

2005

2006

2007

2008

BOSSA

0,966

0,682

0,79

1

1

CEYLAN

0,939

1

1

1

1

DERĐMOD

1

1

1

1

0,863

EDĐP

0,953

0,9

0,580

0,997

0,974

ESEM

1

1

0,960

0,778

0,675

KARTEKS

0,914

0,752

0,658

0,948

0,946

LUKS

1

1

1

1

0,967

OKAN

1

1

1

1

0,993

SASA

0,939

0,862

1

0,912

0,660

VAKKO

1

1

1

1

1

YATAS

0,86

0,549

0,659

0,573

0,703

YUNSA

0,651

0,527

0,488

0,554

0,674

ORTALAMA

0,935

0,856

0,845

0,897

0,871

Table 5: Scale Efficiency (2004-2008)
As you can see from the Table 5. there is a steady decrease in the values of scale efficiencies in between
2004 and 2008. Internal and external results are also indicates that leading Turkish textile companies efficiencies

766

�are decreased. In addition to Chinese factor in textile sector, structural deficiencies in the Turkish textile sector,
deficiencies in branding, financial problems and deficiencies in marketing would be other reasons for the
reduction.

Conclusion
Textile sector plays a crucial role in the Turkish economy. Sector seriously affected from the several
threads: Chinese factor which criticly reduced the competitiveness of the Turkish textile sector, domestic
structural deficiencies in textile sector and reductions in domestic cotton production because of the market forces.
Deficiencies in investment climate lead the textile investers to invest more competitive countries in
terms of wages, input costs ( like electricity etc.) gradual weaknesses of the textile sector in Turkey is a serious
problem. Because textile sector can be considered as engine of the economy. It used to provide considerable
amount of employment, export revenue, value add, tax revenue.
Result of the study clearly indicates that Turkish textile companies can not efficiently uses the financial
resources they have. Government interventions would be as suggestion for more efficient sector for instance tax
reductions, direct and indirect financial supports, lower currency policy and improvements in investing climate.

References
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Cornuejols G. &amp; Trick M. (1998). Quantitative Methods for the Management Sciences, Graduate School of
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Dalal-Clayton B. (2000). What Is Sustaınable Development ?, Strategies for National Sustainable Development
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Ekinci M.B. (2007). Sanayileşme Stratejileri Çerçevesinde Çevre Boyutlu Sürdürülebilir Kalkınma Anlayışına
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Farrell, M.J. (1957). The Measurement of Productive Efficiency, Journal of the Royal Statistical Society, 254290
Harris J.M. (2000). Basic Principles of Sustainable Development, Global Development And Envıronment
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ĐGĐAD (Đktisadi Giriğim ve Đş Ahlakı Derneği). (2009). Tekstil Sektörü Değerlendirme Raporu, 1-3
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fulfillment of the requirements for the degree of Masters of Science in Industrial and Systems Engineering, 3134
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�Mantri J.K. (2008). Research Methodology on Data Envelopment Analysis DEA, Universal Publisher, Boca
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Özyol A. (2007). Sürdürülebilir Kalkınma, Hydra Uluslar arası Proje Danışmanlık A.Ş. Yayını, 2-5

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                    <text>Significance of Expatriates for the Competitiveness in the International
Construction Market with an Example of Strabag Concern
Fata Miljković
Burch University
Bosnia and Herzegovina
fata.miljkovic@gmail.com
Abstract: In today's business environment, where global competition grows every day, being successful
only in domestic market is no longer enough. Globalization allowed free flow of capital, goods,
information, people, and set new demands for companies which want to succeed in international market.
This refers not only to the way of how companies operate their business but also on how companies
manage their human capital. With changes in the international markets and company’s human resources
politics, expatriates become a key factor of competitive advantages in the international construction
market.
Key words: international human resource management, expatriation, motivation factor

Introduction
Globalization requires new measures for companies that want to succeed in the international
market. These measures relate not only to the way businesses operate but also to the management
of their human capital. Exactly as a result of changes in the management of international
companies and their human potential, expatriates have emerged and become a key factor in the
competition on the international scene (Juhl, 2009).
The number of multinational companies and the number of people working in them grows
worldwide. Multinational companies enable the acquisition of new knowledge and skills,
especially cross-border. They play a very important role in transferring knowledge, opening up
excellent opportunities both for the parent company and for the foreign affiliate (Dobrai, 2012).
A changeable business environment has led organizational knowhow to be among the key factors
of a sustainable competitive advantage. Today, the transfer of knowledge and skills within the
company plays a key role in the long-term survival of the company, in other words it has
strategic importance.
Insufficient attention is paid on the motivators of employees to accept an international
engagement and the awareness of the organization itself on the impact of these factors on the
overall process of expatriation seems also insufficient. Through this research key factors that
influence an individual's decision on acceptance of foreign engagement are identified and
analyzed.

201

�Primary goal of this paper is to contribute the understanding of motivators for going on an
international engagement and improve the process of expatriation at multinational companies.
The research results can be useful feedback to of human resources managers in planning and
implementing expatriation process.
This paper examines the phenomenon of expatriation whose presence is increasing in companies
operating in the international market. Construction companies train local employees through
expatriates and achieve transfers knowledge throe Concern. However, insufficient attention is
paid on the motivators of employees to accept an international engagement and the awareness of
the organization itself on the impact of these factors on the overall process of expatriation seems
also insufficient. This brings us to the purpose of this study carried out in the company Strabag
Ltd. Sarajevo, a subsidiary of Strabag Concern. Through this research key factors that influence
an individual's decision on acceptance of foreign engagement are identified and analyzed.
Literature review
Human resources include the competence and motivation of employees in order to fulfill their
entrusted tasks (Rahimic, 2010). Because of the big changes in the business environment and the
increasing globalization of the market, human resources have become the most important factor
in the business, development and competitive advantages of the company. In the global
competition, a person is strategically engaged as a resource and a key factor that affects the
company's competitive advantage. In other words, knowledge and skills of employees represent
the most important resource in an enterprise and seeks to ensure their long-term survival with
these resources. Therefore, in the literature we can find many works dealing with human
resources and their management by companies.
The founder of management as a science discipline is Frederick W. Taylor, who first used the
word management (Mintzberg, 2004). The most commonly cited definition of management is the
definition of the American management theorist from the early 1930s Follet P.M., which defines
management as "... the art of doing human affairs". Management is nothing but a job that
requires the engagement of a certain, larger or smaller, number of people, regardless of the type
and nature of the job.
Today, business is exposed to the effects of different cultures, practices and styles of
management in different countries, that is, internationalization has signified the process of
expanding business to other countries. All of this can be seen as a consequence of globalization
that has resulted in a large number of multinational companies spreading their power to almost
all countries. These are growth-oriented companies that enter the markets of an increasing
number of countries and become serious competitors. Investment decisions of these companies
are made globally, by transferring capital and resources from one country to another, affecting

202

�employment of millions of people and the degree of economic activity in individual countries
(Rakita, 2006). Information transfer and exchange of experiences among foreign affiliates results
in cumulative knowledge that ensures a competitive advantage (Rahimic, 2012).
As global competition grows, the importance of managing international operations of
multinational companies has increased, and therefore the need to recognize competent foreign
managers that can implement the strategy of a company in subsidiaries in other countries.
Thus, the phenomenon of expatriates emerged as a result of the recognition that employees on
foreign engagement can be an excellent mechanism for monitoring and evaluating activities and
behaviors within the branch (Musasizi, 2008). It can also be said that this phenomenon is the
result of globalization, the entry of companies into foreign markets, and the emergence of a large
number of multinationals company.
Expatriation is a term that refers to foreign business engagement at a certain time, and the
process of expatriation is most simply defined as the process of international transfers of
managers. Expatriates are generally defined as employees who temporarily leave the parent
company to conduct business in a foreign subsidiary for a period of several years, with the
intention of returning to the country of the parent company when the task is done (Lassere,
1997).
This phenomenon of expatriation occurred as a result of the realization that employees at the
foreign engagement can be an excellent mechanism for monitoring and evaluation activities and
behaviors within the branch. Globalization is a consequence of the development of science,
modern technology, market economy and democracy. It enabled the free movement of capital,
goods, information and people through the world by elimination of borders.
In a multinational company, we can identify two types of engagements: emitted from a parent
company or from a third country to a branch - expatriate and emailed employees from a branch
to a parent company - inpatriates (Harwey, 2000). Expatriates play an important role in
disseminating the knowledge of the parent company to affiliates (Dobrai, 2012). Citizenship of
employees is a major factor in determining "categories" of employees. In the international
corporation models differ:
- Citizens of the country of the branch
- Nationals of the parent company
- Third-country nationals (Morgan, 1986).

203

�Methodology
The primary goal of the research is to contribute to the understanding of employees' motives for
going to international engagement and to improve the process of expatriation by respecting them.
In addition to the stated goal:
 to highlight the importance of planning the process of expatriation for the survival of
international companies;
 point out the motivators that have proved to be the most important for existing and
potential expatriates;
 give HRM a better roadmap, how and in what way to plan the outbound process and what
conditions to offer to employees selected for such an international task.

Because of the complexity of the topic that was chosen, in this paper will be used more scientific
and research methods to achieve objectivity, reliability, accuracy and thoroughness. The method
that will be primarily used is the descriptive analysis. Descriptive analysis has the following
tasks: sorting and grouping of statistical data, displaying statistics and determine the basic
indicators of statistical series. The results of the research will be done at the end of the work and
will be presented in several ways, including: tabular, graphical and textual.
Taking into account the subjects of the paper, in the research process it will be used different
methods and techniques in order to meet the basic methodological requirements - objectivity,
reliability, generality and systematic. This requires the application of basic analytical and
synthetic methods: analysis, synthesis, induction, deduction, abstraction, concretization and
generalization. In the course of the research will be used method of cognitive processes while
studying and consulting the latest scientific literature in the subject area.
The paper used analytical (historical type of research and survey) and a descriptive type of
research. The most important facts about expatriates and international management in
multinational companies have been collected by the historical type of research. The survey,
which is carried out within the company Strabag Ltd Sarajevo, where employees who were
previously internationally engaged were interviewed, as well as those who do not have an
international experience, confirmed the hypotheses. A descriptive type of research was used to
define concepts and facts related to research issues.
Hypothesis
The main research hypothesis is:
'' A better understanding of the factors that influence the decision to accept international
involvement leads to improvement of the process of expatriation. ''
Support hypotheses:

204

�H1: '' The employee will sooner accept foreign engagement if it leads to promotion. '‘
H2: '' The fee is a critical factor when considering a decision on acceptance the foreign
involvement. '‘
H3: '' The family is the most common reason for rejection of foreign involvement. '‘
Research
In the research part of the paper, Strabag Concern is presented, its organizational structure and
the position of human resources in the Group. The company Strabag Ltd. Sarajevo which is part
of the Group is presented as well. The results of the research carried out within the company
Strabag Ltd Sarajevo, where interviewed employees who were previously internationally
engaged, as well as those who do not have an international experience.
Strabag is the central operating brand of Strabag SE and it operates in all areas of the
construction industry. This Group is large and significant European construction company and it
operates worldwide. As one of the leading providers of construction services in central and
Eastern Europe, the Group employs more than 73,000 employees at more than 500 locations, and
carries out operations worth almost € 13.6 billion. Entrepreneurial thought is oriented towards
the needs of national and international markets. Strabag's business scope is as diverse as the
demands it faces. The spectrum of activities extends from individual services and works by
measure, from small businesses to spectacular large projects. High professional competence,
knowledge and experience oriented to the future and excellent internal infrastructure enable
Strabag to fulfill even the most demanding customer's wishes in a safe and economical way, in a
short time and in a flexible way. Strabag's team concept offers companies a wide range of
services based on different starting points and covers all relevant construction work - from
design, through planning and implementation, to impeccable finished project.
The turnover achieved by the Group in 2016 amounted to 13,491.03 Md. Euro. In the chart
below we can see the turnover of the Group in the last 5 years:

205

�As part of the Group's profile, company Strabag Ltd Sarajevo is one of the numerous subsidiary
companies in the Group. It currently has over 100 local employees and more than 20 expatriates.
Out of that number, 38 are employees, as the Group calls them, while the rest are workers on
construction positions. By the reputation of the company, the company is divided into directions,
and each directorate is in charge of its leader. The division of officers is as follows:
commercialists, technical functions and administrative functions such as accounting. Regarding
the expatriate, the highest number of workers from Croatia, followed by Austria and Germany.
Managers' functions are performed mainly by Austrian employees, while expatriates from
Croatia are mainly operatives with significant experience for individual projects. Strabag started
operating in Bosnia and Herzegovina in 2006, having since only few employees developed into a
strong competitor in the Bosnian construction sector. In the past few years, Strabag has been
working on significant projects, and in 2017, a considerable amount of work is planned. Some of
the projects that Strabag in Bosnia does are Corridor 5c Svilaj-Odžak, Hydro power plant
Vranduk, residential building DVOR Luxury Apartments, residential building Sarajevo Garden,
Hotel Residence Inn Sarajevo by Marriott and other smaller projects.
Human Resources in the Group
The construction is labor intensive industry and its business results depend mostly on the
commitment of the people working in it. Therefore, the Group constantly works to encourage
and optimize the professional and personal qualifications of its employees. Due to the lack of
skilled workforce employees are a critical factor in Strabag. The Group responds to this issue
with consistent strategic planning of the workforce and continuous training of its employees. In
order to ensure professional handling when selecting a candidate, modern information
technology, software and processes are used. Thus, the Group uses an international IT platform
for the publication of vacancies.

206

�As a result of the typical winter break in construction, the STRABAG Group is subject to
seasonal fluctuations in employee numbers. For this reason, the number of employees – as is
usual in the industry – is only stated as an annual average. 71,839 employees (43,381 blue collar
and 28,458 white-collar) worked for Strabag in 2016. The number of employees thus fell slightly
by 2 %.
Traditionally, the construction industry employs primarily men. Women are therefore
underrepresented at all hierarchy levels. In 2016, the number of women as a percentage of
employees within the entire group amounted to 14.9 % after 13.9 % the year before.

Since Strabag is an international company, the employees of the Group are from 84 different
countries, ie 84 different nationalities. As the Group employs people of different nationalities, it
also employs people of different ages. As we can see on the chart, the concern employs people
from 21 years of age to 60 years of age. There are fewer those with over 60 or fewer than 20
years of age. The explanation for this distribution can be reconsidered in the sector in which the
Group operates. It is natural for workers at construction sites to be younger, but at the same time,
managers with significant work experience are middle age. In the management, we can find
employees in the 1920s and thirtieth years with rapid career advancement, but also employees in
the fifties with enormous experience behind.

207

�Research carried out in the company Starbag Ltd. Sarajevo
A survey that was conducted in Strabag Ltd aimed to identified and analyzed factors that
influence the decision of an individual to accept foreign engagement and thus demonstrate their
importance both to planning and to the success of the overall engagement. A survey conducted
for this purpose at the company Strabag Ltd Sarajevo, more precisely in the accounting, civil
engineering, construction, environmental, quality assurance and special projects sections, covers
all employees with the position of with color employees of this company. Through e-mail,
employees received a link that was enabled by an anonymous response to an online inquiry.
During the research conducted in the period from 03.04.-24.04.2017. For years, employees have
accepted the evaluation process positively.
Of the 102 employees, 38 of them are employees, a sample of our research. 35 responded to the
survey, and the criterion of at least 80% was met. Given the hypothesis of the work and the goal
of the research, it is necessary to first analyze the data on employees such as: age, sex, level of
education, years of work experience, marital status. Out of the total number of employed, 26
were male respondents (75%), and 9 of them female respondents (25%).

208

�Gender
Female
25%

Male
75%

The number of respondents, nine of them (25%), is up to 30 years of age. The largest number of
respondents is aged from 31 to 40, fourteen of them (38%) and 41 to 50 years old, eleven of
them (33%). The smallest number, one of them (4%), is over 51 years of age.

4%

25%

up to 30 years
old
31 - 40 years old

33%

41 - 50 years old
38%
over the 50
years old

When it comes to education level, 31.25% of employees have secondary education, 15.62% are
higher education, while more than half of them are employed, 17 are high (53.12%), they are
highly qualified. There is no one among the employed officials without the school. 16 foreign
respondents speak one foreign language, while 15 foreign speakers speak two foreign languages.
Only one participant in this research speaks three or more foreign languages.

209

�master degree
6%

Qualifications
high school
degree
31%

college degree
63%

The duration of the employment relationship in a company is classified into three categories for
easier processing of data, so that the first category includes employees who are in the company
for less than 2 years, ten of them (31.25%). The second category includes those employees who
are in the company for more than two years and less than five years, 12 of them (37.5%). In the
third category we can classify as many as 10 (31.25%) who have been employed for more than 5
years in Strabag. Out of the total number of respondents, five persons declared themselves as a
manager, 10 as a commercial worker, 11 as a technical worker, while 6 persons belong to the
accounting sector. A few important information from the first part of the survey: Only 18.75% of
all respondents never cooperated with someone who had an outsourcing contract. While
everyone else worked with one or more expatriates. Only 7 respondents had previously been
engaged abroad, while the remainder of 78% had never had such an engagement. Of these 7,
there's only one woman. Three respondents who had previously been engaged abroad have been
employed by Strabag for more than 5 years, the other three are in the company employed
between 2 and 5 years, and only one respondent has been employed for less than 2 years in this
company. Most foreign engagements lasted from 1 to 2 years, while only one respondent was
engaged for 3 to 5 years. The rate of unsuccessful foreign engagement of our respondents is
43%, and the reason for the 2/3 is family issues, while one respondent replied that he was
temporarily back from engagement for security reasons (state uncertainty). The remaining 57%
who had previously been on foreign engagement successfully completed the same, with all of
them engaging not more than two years.
Results
Through this research, key factors that influence employees in deciding on the acceptance of
international engagement have been identified and analyzed. Factors that are separated and
which, to a large extent, in addition to their age and family status, affect the decision to accept

210

�engagement are the following: location of engagements, monetary compensation offered to
potential expatriates, the possibility of improvement, as well as previous experience in foreign
engagements. In conclusion, the results of this research should contribute to a better
understanding of the motivation of employees for going to international engagement.
In the first part of the survey, general data on respondents, such as age and sex, were collected.
The next part of the study included claims that directly relate to the decision to accept / reject
foreign engagement. For each of the questions, employees could give a response in the range [15].
Analyzing the results was particularly interesting were the answers to the question how the
possibility of improvement influences the respondents' decision to accept foreign engagement,
which is graphically depicted below:
I would accept a foreign arrangement if it means
improvement in the career
0%

Disagree
12%

44%

Neither agree nor
disagree
44%

Agree
Strongly agree

These results lead to the assumption that higher material benefits during the expiration time
positively affect the will and motivation of the expatriate, what confirms the hypothesis 1. Also,
from the above results we can conclude that the family is not only the most frequent reason for
the refusal of international engagements but should also be taken as a very important factor for
the success of the entire process of expatriation. It is assumed that employees, if they receive
additional stimulus and bonuses for good performance of their tasks, better perform their tasks
and more try to successfully complete the engagement.
In accordance with the hypotheses and the purpose of this survey, the respondents wondered
about the extent to which family status influenced their decision to accept or reject the offer for
foreign engagement. For this purpose, the respondents were asked to declare whether they agree
or disagree with the following statement: "If I refused the offered engagement, the reason would
be the family." The results of the response are shown on the graph below:

211

�If I refused the offered engagement, the reason would be my
family
0%

0%
12%

Strongly disagree

44%

Disagree
44%

Neither agree nor disagree
Agree
Strongly agree

This confirms hypothesis 3 that claims that the family is the most frequent reason for refusing
foreign engagement. Also, from the above results we can conclude that the family is not only the
most frequent reason for the refusal of international engagements but should also be taken as a
very important factor for the success of the entire process of expatriation.
As a key motivator, both the decision on accepting international engagement and the success of
potential expatriates proved to be a monetary compensation. A very strong statement was given
to the respondents: "When deciding on the acceptance of foreign engagement, the most
important thing for me is financial compensation." What all the respondents agreed with us.
Even 44% of them fully agree with what we can see on the graphics below:
When deciding on the acceptance of foreign engagement, the
most important thing for me is financial compensation
0% 0%

Strongly disagree

12%
44%

Disagree
44%

Neither agree nor
disagree
Agree

From the answer to this question, we conclude that in spite of the attractiveness and security of
the site and the possibilities for promotion, the monetary compensation has the greatest influence
on the decision to accept the engagement. Interestingly, neither the age nor the full structure had

212

�a significant impact on the results of the response to this claim. Of the 12% of those who only
partially agree, three workers belong to the technical sector and have over 41 years, while one of
them is a manager of the age of 31-40 years. These figures are probably the result of the ratio of
those who have never been on an international task, 78% of them, with those who are. The
assumption is that such employees were not faced with cultural shocks, separation from the
family, repatriation problems and many other difficulties that the foreign engagement very often
brings with them, and therefore see monetary compensation as the main driving force. However,
those with an international experience see monetary compensation as a significant motivation
factor in accepting engagement, and one of the respondents who were previously on a foreign
mission fully agreed with this assertion. Interestingly, none of the respondents on the set of
questions related to the influence of a financial nature factor on the decision to accept the
engagement did not give a response that they have no influence on him. This is not at all
surprising given the economic situation of the state in which Strabag Ltd operates, and where
foreign respondents see foreign engagement as an opportunity for higher earnings and
improvement of their financial situation. Furthermore, every employee sees foreign engagement
as an opportunity for additional earnings, or additional financial gain, in addition to being able to
progress and gain new experiences.
Conclusion
The purpose of this paper is to investigate some of the most important factors affecting
employees' decision to accept foreign engagement and to point out the importance of these
factors to the entire process of expatriation. The aim is to show how a better understanding of the
factors that influence the decision to accept foreign engagement leads to an improvement in the
process of expatriation. In short, the same expatriation plan cannot be applied to each employee,
nor do equal employees have an equal impact on each employee. All this human resources
management should be taken into consideration when planning the outcome, and ultimately it
will receive a smaller number of prematurely discontinued engagements and a greater benefit
from the expatriate upon return to the parent company.
In order to prove claims from the work, research was carried out in the branch of a large
international company - Strabag Ltd Sarajevo, daughter of Strabag SE. Strabag SE operates in all
areas of the construction industry around the world.
Today Strabag Ltd Sarajevo has more than 100 local employees and 20 expatriates. A
representative sample was selected and a quantitative survey was conducted in the form of a
survey. In summary, the results show support for the first hypothesis that an employee will soon
accept foreign engagement if it leads to improvement, which gives us clear evidence that
improvement, along with its potential benefits, is a major motivator when deciding to accept
engagement. Investigating the impact of monetary compensation on respondents, it can be

213

�concluded that the amount of material income is a key factor affecting the readiness of
candidates for international engagement. According to respondents, financial factors have been
shown to be very important for the success of expatriate and its motivation during the
engagement period. At the beginning of the work, it is stated that the family is the most frequent
reason for refusing foreign engagement. From the results of this research we can conclude that
the family is not only the most frequent reason for the refusal of international engagements but
should also be taken as a very important factor for the success of the entire process of
expatriation. The most important thing for employees was the monetary compensation offered to
them, then the possibility of improvement in the work place. It is especially emphasize the
influence of the family as a very important factor for the employees of our area.
The results of the research carried out in this paper can be useful feedback to human resource
managers in planning and implementing the process of expatriation and improvement of the
same, and point out the motivation of employees who in most cases are neglected and put in
another plan.
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�Pollock, D. i Van Reken, R. E. (2009). Third Culture Kids: Growing Up Among Worlds.
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                <text>Abstract: In today's business environment, where global competition grows every day, being successful  only in domestic market is no longer enough. Globalization allowed free flow of capital, goods,  information, people, and set new demands for companies which want to succeed in international market.  This refers not only to the way of how companies operate their business but also on how companies  manage their human capital. With changes in the international markets and company’s human resources  politics, expatriates become a key factor of competitive advantages in the international construction  market.    Key words: international human resource management, expatriation, motivation factor</text>
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                    <text>3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

Significance Of Fairs For Marketing Activities
Cengiz Funda, Gürkanlar, Esin
Akdeniz University Alanya Faculty of Business
E-mails: cengizfunda@akdeniz.edu.tr, esingurkanlar@akdeniz.edu.tr
Subject: This study aims to set forth the significance of fairs in marketing activities through
determining the relevant attitudes of participant companies.
Abstract
This study aims to set forth the significance of fairs in marketing activities through determining
the relevant attitudes of participant companies. To this end, a questionnaire comprising of 22
questions was devised to collect data for the research. The questionnaire was used during the
“2011 Antalya Anfaş Hotel Equipment” fair organized in “Antalya Expo Center”. The
questionnaires were given to and filled in by the company staff working in the booths allocated to
the participant companies. Among 150 questionnaires completed 116 were deemed eligible to be
used in this research. Analysis made in the light of the data collected as a result of the research
revealed that fairs have a significant role for the marketing activities of participant companies. It
has been determined that fairs offer significant advantages to companies especially in the
promotion of existing products and conducting of market analysis for the new products.
Keywords: Fair, Marketing, Marketing Tool, Promotion Mix
1.INTRODUCTION
Competition is increasing as a result of globalization and technological developments and
consequently marketing activities have become more important than product quality and features,
which in turn has increased the function of and the need for marketing. Therefore, the
significance of fairs are increasing for marketing managers since such events can fully respond to
the current needs, enable the use of many interpenetrating marketing instruments such as
advertisements, promotion, public relations and direct marketing and ensure that a single message
is delivered to the consumer. This research aims at dwelling upon the significance of fairs
through determining the role they play for company marketing activities, and benefits they offer
to the companies that use fairs as effective marketing instruments.
2.General Overview of the Term Fair
The word fair is originally derived from the Latin word “fariae”, which means festival or fest
(Koldaş 2006). In general terms fairs are publicity activities scheduled to take place regularly,
usually at the same venue, where tradable goods or services, technological developments,
information and innovation are promoted aiming at finding new markets and sales opportunities,
35

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

technical cooperation, establishment and development of potential commercial networks. Fairs
are among the most significant marketing communication instruments through which companies
offer their goods and services to visitors, and potential buyers and sellers meet and have
individual contacts with each other (Okay 2000). Fair organization business is growing and
expanding globally. Almost 9000 fairs are organized every year in around 120 countries (Sülün
2004). The largest and most modern fair venues are located in Europe. Germany is the leading
country in Europe and in the world, where high-quality fair organizations take place. Almost 400450 fairs are organized every year in Germany. In this respect Germany is followed by France,
Italy and the United Kingdom in Europe (Sülün 2004).
3.Link between Fairs and Marketing
Diversified product and application options have extremely complicated the process of selection
for the buyer, and have made it essential to have a single platform for comparing all options. In
national and international competition close customer relations have become the most important
instrument in success strategy (TOBB 2012). Fairs are the marketing instruments which appeal to
five senses of the individual and provide unique features since they are three dimensional unlike
other sales development activities. Furthermore, fairs are effective sales development instruments
which allow all promotion activities to be collectively used at once such as individual sales
activities actively used via individual contacts with customers, public relations activities actively
used via news coverage in the press, advertisement activities actively used before, during and
after the fair organization via advertisements about the fair (Koldaş 2006). Fairs serve for two
main purposes; the first one is that fairs function as a marketing instruments for its participants.
Participants in fairs introduce their products to the customers and try to conclude trade
agreements. The second purpose of fairs is that they contribute to the development of
professional networks and sales while keeping a pulse on commercial and organizational markets
under the warm atmosphere created by the fair (Çakıcı 2004). Almost no marketing instrument
but fairs have the capability of providing individual contact with the customer in addition to the
introduction of the firm and its products (Göksel and Sohodol 2005). Studies conducted in this
field reveal that customers which could not be reached by sales staff under normal circumstances
can be easily reached by fairs, each visitor spends an average of 22 minutes in every booth, and
85% of them take their final decisions right there, and in terms of costs fairs are less expensive
than individual sales visits (Philip, 1994). According to a research made on firms participating in
fairs, the main reasons why participant firms (n:201) opt for fairs can be listed as follows: 89%
sell products and 81% raise awareness on the product. The third reason is to have contacts with
existing customers (52%). Other reasons might be listed as; fulfill the sales quota (37%),
penetrate into the market (34%), change perceptions (27%) and staff training (9%), respectively
(Çakıcı 2004). These data clearly underline that fairs are places where new networks can be built.
According to a research made, commercial fairs are the second most effective instrument after
individual sales, which has the strongest influence on decision making process of the industrial
consumers. (Herbg et al. 1997).

36

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

4.The research
This study aims to set forth the significance of fairs in marketing activities through determining
the relevant attitudes of participant companies. By doing this, it is considered that the study will
contribute to the literature and the companies. A field research was conducted in the “2011
Antalya Anfaş Hotel Equipment” fair organized in “Antalya Expo Center. The first limitation on
the study is that it was conducted in an international fair organized only in the city of Antalya.
Due to limitations of time and cost, research sampling had to be restricted. A survey was devised
and used as an instrument of data collection. The survey consisted of two different questionnaires
which involved closed ended questions. The first section of the questionnaire consisting of 18
statements which uses the interval scale (1-absolutely disagree…5-absolutely agree),aims at
measuring the significance of fairs for marketing activities. To determine the reliability of this
scale Cronbach Alpha coefficient was used. Reliability of the scale was calculated as α= …... The
second section of the questionnaire aims at finding answers to how much budget participants
allocate to fairs, how many times they participated in fairs and in fairs abroad, and general
significance of fairs for the company and role of participants in the company. The research
subject group consists of 156 companies participating in the fair. Among these 156 companies,
150 participated in the research. Surveys were administered by researchers on individuals in
charge of companies’ fair booths and personal interviews were used as a supplementary
instrument. Among 150 filled-in questionnaires 116 were deemed eligible to be used for the
research, and the remaining 34 were excluded due to several reasons. Data collected through the
survey were transferred to the SPSS 14.0 package software and statistical analyses were made.
4.1.Findings
Findings obtained as a result of the research were classified under the following groups.
Information concerning the research participants and companies
Sectors that participated in the fair were mainly the food sector with 24,1%, textile sector with
22,4% and security sector with 19%. These sectors are followed by the electric-electronic with
13,8%, construction with 8,6%, chemical sector with 6%, press and media with 4,3% and
furniture sector with 1,7%. As regards the positions held by participants who filled in the surveys,
it has been observed that majority of the participants (50,9%) worked in the department of
marketing and sales. Other positions included the following: general director with 16,4%,
company owner with 13,8%, founder with 9% and other with 18,1%. It was found among the
companies selected for the research that rate of participation in fairs abroad was rather low
(14,7%), and majority of the companies (85,3%) did not participate in fairs abroad. As regards
the company budget allocated for fairs, it has been collected that 71,6% of the companies
allocated 1 to 20% of their budget to fair activities while 13,8% allocated “21 to 40%” of their
budget, 11,2% allocated “41 to 60%”, 3,4% allocated “61 to 80%” of their budget to the fair
activities. Annual rate of participation in fairs indicated that 77,6% of the companies participated
in “1 to 2 fairs”, 12,1% participated in “3 to 4 fairs”, 6% participated in “5 to 6 fairs”, 1,7%
participated in “7 to 8 fairs”, and 2,6% participated in “9 to 10 fairs”. Majority of the companies
(75%) indicated that participation in fairs was significant for the company while 15% stated that
it was highly significant. Among others only 1,7% stated that participation in fairs was
insignificant, and 7,8% stated that it was “neither significant nor insignificant”.
37

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

4.2.Fair Perception Factor Analysis
This phase of the research applies factor analysis to 18 statements concerning fair perception to
determine the internal clustering of variables. As a result of the analysis KMO value has been
found to be 0.792. If p value is (0.000), it is significant to conduct such an analysis. As a result of
the factor analysis four aspects have been determined as customer interaction, product publicity,
market analysis and information transfer, and total variance explanation of these four factors have
been found to be 74,4%. Reliability tests have been applied to the data collected, and Cronbach
Alfa value has been found as 0,835. Corelation, t-test and Anova tests have been used in the
analysis.
Table1. Analysis of Corelation among Variants
Budget
Share
allocated
to fairs
1

Amount of
fairs
participated
per year

Significance
attributed to
Fairs

Budget
Share
allocated to
fairs
Amount of ,375(**)
1
fairs
participated
per year
Significance ,318(**)
,287(**)
1
attributed to
Fairs
Interaction
,025
-,038
,519(**)
Publicity
,144
,067
,396(**)
Analysis
,052
,073
,448(**)
Info
,362(**)
,243(**)
,347(**)
Exchange
** Correlation is significant at the 0.01 level (2-tailed).

Interaction

Publicity

Analysis

1
,595(**)
,576(**)
,305(**)

1
,543(**)
,524(**)

1
,297(**)

Info
Exchange

1

As a result of the correlation analysis among factor ratings, a positive relation has been observed
among the budget share allocated to fairs, amount of fairs participated per year, significance
attributed to fairs and the belief that information transfer takes place in fairs. 1 unit increase in the
budget share allocated to fairs increases the amount of fairs participated per year by 37%, and 1
unit increase in significance attributed to fairs increases budget share allocated to fairs by 31%
and the amount of fairs participated per year by 28%. 1 unit increase in the belief that information
transfer takes place in fairs increases budget share allocated to fairs by 36% and the amount of
fairs participated per year by 24%. There is a positive correlation among the significance
attributed to the fairs and belief that fairs ensure interaction with customers (51%) and
information transfer (34%) and belief that fairs provide opportunities for product publicity (39%)
and market analysis (44%). There is also a positive correlation among the belief that fairs ensure
interaction with customers and enable product publicity (59%), the belief that fairs provide
opportunities for market analysis (57%) and information transfer (30%).
38

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

t-Test results of Factor Ratings concerning Participation in Fairs Abroad
Results of the t-test administered to determine whether participation by companies in fairs abroad
influence the factors significantly, indicate that according to 0,95 significance level, no
significant difference exists between beliefs on “Customer Interaction”, “Product Publicity and
Market Analysis”. However, there are significant differences concerning the belief that fairs
ensure “Information Transfer”. Accordingly, those who participated in fairs abroad (14.6%)
(A.O=3,70, S.S.= ,7806) considered fairs much more useful in terms of information transfer than
those who did not participate in fairs abroad (85.4%) (A.O=3,30, S.S= ,7356).
Anova Test results of Factor Ratings concerning Allocated Budget Share
Results of Anova analysis administered to determine whether the annual budget share allocated
for fairs influence the factors significantly, indicate that according to 0,95 significance level, no
significant difference exists between beliefs on “Customer Interaction and Market Analysis”.
However, there is a significant difference concerning beliefs regarding “Product Publicity and
Information Transfer”. Accordingly, those who allocate 61 to 80 % of their budget annually
(3,4%) (A.O=4,541, S.S= ,458) consider fairs much more useful in terms of product publicity
than those who allocate 1 to 20% of their budget on an annual basis (71,5%) (A.O=4,072, S.S=
,278). Similarly, those who allocate 61 to 80 % of their budget (A.O=4,25, S.S= ,500) consider
fairs much more useful in terms of information transfer than those who allocate 1 to 20% of their
budget on an annual basis (A.O=3,1767, S.S= ,6774).
5.CONCLUSION
Fairs are platforms where companies can implement the strongest marketing activities concerning
their products and services. It is no doubt that establishment of new business networks, rapid
feedback on products and services received through individual talks, strengthening of the
institutional and visual image of companies contribute to increasing sustainable competitiveness
of companies. To this end, the study aimed at determining the significance of fairs on marketing
activities as well as discovering the participant companies’ attitudes towards the fairs. The study
concluded that participants deem fair events significant and consider them as effective
instruments for marketing activities. However, despite what has been stated above, the study also
revealed that participation in fairs abroad and budget allocated to fairs need to be improved.
Increasing both the quantity and the quality of relevant studies in this field is deemed necessary
for underlining the significance of fair events in terms of marketing activities. Researchers of the
study plan to expand the scope of this study in order to cover larger participant groups in several
fairs in the future.
REFERENCES
Çakıcı A.C. (2004) Toplantı Yönetimi – Kongre, Konferans, Seminer ve Fuar Organizasyonu,
Detay Yayıncılık, Ankara.
Göksel A. B. and Sohodol Ç. (2005) Stratejik Fuar Yönetimi, Mediacat, İstanbul.
Herb P., O’haraf G. B., Palumba A. (1997) Difference Between Trade Show Exhibitors and
Non-exhibitors, Journal of Business &amp; Industrial Marketing, 12(6), 368.
39

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                <text>This study aims to set forth the significance of fairs in marketing activities through determining  the relevant attitudes of participant companies. To this end, a questionnaire comprising of 22  questions was devised to collect data for the research. The questionnaire was used during the  “2011 Antalya Anfaş Hotel Equipment” fair organized in “Antalya Expo Center”. The  questionnaires were given to and filled in by the company staff working in the booths allocated to  the participant companies. Among 150 questionnaires completed 116 were deemed eligible to be  used in this research. Analysis made in the light of the data collected as a result of the research  revealed that fairs have a significant role for the marketing activities of participant companies. It  has been determined that fairs offer significant advantages to companies especially in the  promotion of existing products and conducting of market analysis for the new products.  Keywords: Fair, Marketing, Marketing Tool, Promotion Mix</text>
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                    <text>Significance of Fırtına Stream Basin and Kaçkar Mountains National Park
in Sustainable Tourism
Mehmet ZAMAN
Ataturk University
Department of Geography,
25240 Erzurum / Turkey
mzaman@atauni. edu.tr
Abstract: Fırtına Basin and Kaçkar Mountains National Park are located in the Eastern Black Sea
part of the Eastern Black Sea Region. Administratively, the whole Fırtına Basin, and a great part of
Kaçkar Mountains National Park (83.7 %) area located within Çamlıhemşin, Rize, and the rest of the
area (16.3 %) falls within the boundaries of Yusufeli, Artvin and İspir, Erzurum. Fırtına Basin and
Kaçkar Mountains National Park, a large part of which is in the basin of the related valley, are one of
the most important natural places of Turkey and are known at an international level owing to their
wild life, vegetation richness and geomorphological formations they have. On account of these
characteristics, the related area has been counted in 200 ecological areas that must be preserved by
WWF (World Wild Fund For Nature). In addition, centuries - long high pasture activities in the area
and archaeological works add historical and folkloric value to the basin. Therefore, they remain one
of the important areas in Sustainable Tourism. They have a potential for such natural recreational
activities as mountain tourism, high pasture tourism, thermal tourism, cultural tourism, botanical
tourism, rafting, heliksi, camping, photography, mountain cycling, jeep safari, trekking, fishhook,
paragliding and observation of birds and wild life. Utilization of the related area with respect to
sustainable tourism potential will greatly contribute to the economic devolopment of the region. The
reason is that sustainable tourism remains a kind of tourism which protects local, natural, cultural and
structural sources, devolops life quality of the people around, provides a high – quality service for the
tourists, increases environmental quality of sites and fosters economic devolopment.
Key Words: Kaçkar Mountains National Park, Fırtına Basin, Sustainable Tourism

Introduction
In the context of prospective sustainability, sources continue to be utilized on the one hand while it
becomes necessary to protect the same sources so that future generations may make use of them. The reason for
this is that the process of technological and socio-economic developments and changes in our century will
continue in the same way in the future. Therefore, it has been an obligation to follow a planned method while
making natural and human sources available to use (Atabay, 1998:2). In addition, sustainability is a kind of
behaviour that is constantly renewed. The objective of such behaviour is to protect the sources in terms of
sustainability. This is significant not only with respect to economy but human life.
Accordingly, sustainable tourism can be defined as an activity which adorns natural, cultural and social
sources in the long run and protects them, and which supports economy moderately(Scharpf, 1998:18). Such
terms as Responsible Tourism, Soft Tourism, Eco-Tourism and Alternative Tourism bear similar meanings with
Sustainable Tourism. They are examined within in the scope of Sustainable Tourism.

Geographical Characteristics of the Area
Fırtına Stream Basin is made up of a land (2000-2200 m.) incised deeply with rivers and high
mountainous fields where glaciations/ glaciations is effective. Among forms of glaciations are actual glacial,
glacial lakes, glacial basins, moraine sets and synclinal folds (Erinç, 1949: 243-245; 1971: 258-260). A semioceanic and semi-continental climate is seen in this region. There exists a thick forest thanks to suitable
precipitation and temperature. The forest is visible till 2200 metres and from that metre upward, there are
subalpine and alpine meadows.
The Kaçkar Mountains National Park (Figure 1) remains the fifth with respect to size among the 36
national parks in Turkey with its space of 5150 hectares. It was gained the status of tourism centre in 1991 and of
national park in 1994 with its such characteristics as geological and geomorphological qualities, existence of
traditional transhumance, richness of vegetation and wild life, and natural landscape. Located in the area, Ayder

28

�High Pasture is a place was announced to be the first touristic centre in the Eastern Black Sea Region in 1987
under name of ‘Rize-Çamlıhemşin-Ayder Thermal Spring Touristic Centre’.

Figure 1. Location Map of Fırtına Stream and Kaçkar Mountains National Park.

There are one town (Çamlıhemşin), 27 villages, 41 high-pastures and 18 hamlets in Fırtına Stream Basin.

Facilities of Sustainable Tourism and Their Utilization
Such recreational activities as high-pasture tourism, mountain tourism, thermal tourism, cultural
tourism, rural tourism (agriculture and farm tourism), wild life and bird watching (ornito-tourism), hunting
tourism, botanical tourism, river tourism (sportive hand line fishing, canoe and rafting), congress tourism,
rafting, heliski, camping and caravan tourism, photography (photo safari), mountain cycling, paragliding, horse
riding, film and documentary production, scientific research and training camps(Zaman, 2007, s. – 2008: s.).
High pasture tourism is without doubt one of the mostly-demanded of those mentioned above and has
been the most popular form of alternative tourism. The reason is that high pastures with their natural beauty, cold
and clear waters, fresh air, ethnological, cultural and other attractive characteristics draw attention. The high
pasture in the basin are suitable for such activities as stopover, rest, observation of nature and culture, trips,
photography, observing and participating in traditional high pasture life, tasting local food, and taking place in
cultural activities. With these characteristics, the related area offers sustainable tourism facilities and draws the
attention of both local and foreign tourists (Photo 1). Among the important high pastures with transportation and
accommodation facilities are Ayder, Yukarı Kavron, Elevit, Başyayla, Çiçekliyayla, Tirovit, Palovit, Amlakit,
Apivanak, Pokut and Sal(Zaman, 2007: 200-2008:17-26).

Photograph 1. Such Social and cultural activities as high pasture festivals and bullfights are organized in Fırtına Stream
Basin and Kaçkar Mountains National Park.

Another important kind of alternative tourism is mountain tourism on the mountains with high peaks
located in the south part of the basin. There are such summits as that of Mount Kaçkar (3932 m.) and of Mount
Verçenik. The touristic potential of the park in mountain tourism includes tracking and hiking, peak and glacial
climbing, mountain skiing and alpinism (Photo 2-Somuncu, 1986:1 - 1988: 30-31).

29

�Photograph 2. The potential of the Kaçkar Mountains National Park in mountain tourism includes tracking and hiking, peak
and glacial climbing and heliski.

The mentioned area has rural tourism facilities with its rural life style, traditional village and high
pasture life, scattered settlement, houses built in accordance with wooden civil architecture, customs and
conventions, garden and agriculture activities, and animal husbandry.
In addition, the fact that the thermal springs in Ayder High Pasture, which is the thermal tourism centre,
have positive effects on the treatment of rheumatism, on skin, blood system, respiration, gynaecological system,
neural system and muscles attract many tourists to the area.
Fırtına Basin is also one of the most attractive places in terms of cultural tourism with its historical sites
like Zilkale and Kale-ı Bala as well as stone bridges, its architecture, music, wearing style of people, food
culture, rural residences, high pasture festivals, bullfights and life style (Photo 3).

Photography 3. The castles on the basin (e.g. Zilkale), historical stone bridges, residences and local clothes are among the
elements that contribute to the development of cultural tourism in the area.

30

�Hunting tourism and bird watching are also available in Fırtına Basin (Photo 4). In addition to diversity
of wild life, the large number of bird kinds adds value to the area, which has been announced as one of the 100
significant bird areas of Turkey by The Society for the Protection of Nature and by Bird Life International. 57 of
the bird kinds have been taken under protection in accordance with Bern III Contract.
In addition, capercaillies in the area have given the area the status of being one of the 217 endemism
areas (Kurdoğlu, 2002: 5/Bird Life,1995).

Photography 4. In recent years, bird watching has been carried out in Fırtına Basin and Kaçkar Mountains National Park.

Having a unique botanical diversity, the area holds a number of rare kinds with its 537 woody plants,
Fırtına Basin remains one of the 122 significant plant fields(Yeğen,2007:101-103). All these demonstrate that
the area has a significant potential for the devolopment of botanical tourism.
Since 2003, heliski has been available in the National Park(Photo 5). Tourists, especially from Sweden,
Switzerland, Norway and Finland, join heliski activities which are mostly held on Kaçkar Mountains and such
valleys as Kavran, Ceymakcur and Avacur.

Photograph 5. The tourists landed on the peaks of Kaçkar Mountains join heliksi.

As for river tourism, the area offers such alternatives as canoe and rafting thanks to the length of the
course, flow rate and valley slope(Photo 6).

Photograph 6. Canoe and rafting are carried out in Fırtına Stream especially in the period of transition from spring to
summer.

31

�In recent years, jeep safari and mountain cycling have become popular activities in Fırtına Basin. There
are many routes for these activities. In addition, the area has often been preferred by the campers with its
magnificent views and fresh, clean air.
With its unique natural beauty, the basin provides heavenly facilities for photographers and photo
safari.
As for as their height, slope and wind are concerned, the peaks of Kaçkar Mountains are suitable for
paragliding(Photo 7). Sal, Pokut and Hazindak high pasture are among the appropriate places for this activity.

Photograph 7. Fırtına Basin and Kaçkar Mountains National Park have places suitable for camping and paragliding.

Apart from these, local residences, thermal spring, accomodation sites and cultural structure of Ayder
High Pasture can be arranged so as to host congresses to be held, which will add to sustainable tourism activities
in the area. In addition, there are suitable places for horse riding, orienteering, view watching and picnic.

Conclusion
Fırtına Stream Basin and Kaçkar Mountains National Park offers various alternatives of sustainable
tourism for tourists. It is obvious that present state of the National Park, which has a number of natural, social
and cultural sources, can only be maintained by the protection and sound use of these sources.
To do so;
•
•
•
•
•
•

Economic, ecologicial and social aspects of sources should be assessed together for a sustainable
development.
Plans, projects and investments that may cause pollution and environmental damage should be avoided.
Ecological capacity should be taken into account while development is supported.
Natural, cultural and social diversity should be protected and supported.
Tourists and local people should be informed about possible negative environmental effects.
Sustainability of the above without doubt is closely connected with the continuity of the relationship
between tourism, and natural and social environment in a sound and positive manner.

References
Atabay, S., (1998 ), 21. Yüzyılda Sürdürülebilir Turizm Politikaları. 1. Uluslar arası Turizm Sempozyumu (1617 Aralık 1998), Yıldız Teknik Üniv., İstanbul.
Doğanay, H., (2001), Türkiye Turizm Coğrafyası (3. Baskı). Çizgi Kitabevi Yay. No:33, Üniversite Kitapları: 9,
Çizgi Kitabevi, Konya
Doğu, A.F., Somuncu, M., Çiçek, İ., Tunçel, H., Gürgen, G., (1993), Kaçkar Dağı’nda Buzul Şekilleri, Yaylalar
ve Turizm. Ankara Üniv. Türkiye Coğrafyası Araştırma ve Uygulama Merkezi Derg. 2, Ankara.
Erdoğan, N., (2003), Çevre ve (Eko)turizm. Pozitif Matbaacılık, Ankara.
Erinç, S., (1945), Doğu Karadeniz Dağları’nda Glasyal Morfoloji Araştırmaları. İstanbul Üniv. Edebiyat Fak.
Yay. Coğrafya Enst. Doktora Tezleri Serisi, No: 1, İstanbul.
Kurdoğlu, O., (2002), Fırtına Vadisi’nin Doğal Kaynak Yönetimi Açısından İncelenmesi. KTÜ Fen Bil.
Enstitüsü (Yayımlanmamış Doktora Tezi), Trabzon.
Scharpf, H., (1998), Sürdürülebilirlilik Açısından Bölgesel ve Yerel Yönetimlerin Turizm Politikasındaki
Görevleri. 1. Uluslar arası Turizm Sempozyumu (16-17 Aralık 1998), Yıldız Teknik Üniv., İstanbul.

32

�Yarar, M., Magnın, G., (1997), Türkiye’nin Önemli Kuş Alanları. Doğal Hayatı Koruma Derneği Yay., İstanbul.
Zaman, M., (2007), Doğu Karadeniz Kıyı Dağları’nda Yaylalar ve Yaylacılık. Atatürk Üniv. Yay. No:
960, Fen Edebiyat Fak. Yay No: 105, Araştırma Serisi No: 75, Erzurum.
Zaman, M., (2008), Fırtına Deresi Havzası ve Kaçkar Dağları Milli Parkı’nın Alternatif Turizm Açısından
Önemi. Atatürk Üniv. Sosyal Bil. Enst. Derg.Cilt:12, Sayı:2 , Erzurum.

33

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                <text>Fırtına Basin and Kaçkar Mountains National Park are located in the Eastern Black Sea  part of the Eastern Black Sea Region. Administratively, the whole Fırtına Basin, and a great part of  Kaçkar Mountains National Park (83.7 %) area located within Çamlıhemşin, Rize, and the rest of the  area (16.3 %) falls within the boundaries of Yusufeli, Artvin and İspir, Erzurum. Fırtına Basin and  Kaçkar Mountains National Park, a large part of which is in the basin of the related valley, are one of  the most important natural places of Turkey and are known at an international level owing to their  wild life, vegetation richness and geomorphological formations they have. On account of these  characteristics, the related area has been counted in 200 ecological areas that  must be preserved  by  WWF (World Wild Fund For Nature). In addition, centuries - long high pasture activities in the area  and archaeological works add historical and folkloric value to the basin. Therefore, they remain one  of the important areas in Sustainable Tourism. They have a potential for such natural recreational  activities as mountain tourism, high pasture tourism, thermal tourism, cultural tourism, botanical  tourism, rafting, heliksi, camping, photography, mountain cycling, jeep safari, trekking, fishhook,  paragliding and observation of birds and wild life. Utilization of the related area with respect to  sustainable tourism potential will greatly  contribute to the economic devolopment of the region. The  reason is that sustainable tourism remains a kind of tourism which protects local, natural, cultural and  structural sources, devolops life quality of the people around, provides a high – quality service for the  tourists, increases environmental quality of sites and fosters economic devolopment.  </text>
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                    <text>1st International Conference on Foreign Language Teaching and Applied Linguistics
May 5-7 2011 Sarajevo

Significance of Teaching Semiotic Pedagogy
Aida Kasieva
School of Translation and Interpretation
Kyrgyz-Turkish Manas University, Kyrgyz Republic
aida_kasieva@yahoo.com
Abstract: Charles Sanders Peirce, the father of American semiotics and pragmatism,
insisted that educational institutions be places for learning and not merely instruction.
If Peirce‘s argument is accepted, then it is necessary to redefine the role of teachers,
students, and subject matters in relation to learning semiotics, with its cultural
emphasis on codes, signs, and social interaction. Semiotics is especially appropriate
for rethinking the learning and teaching progress. In particular, semiotics is a central
part of the emerging global discipline which studies human communication as one
of the Human Science disciplines using logic based research methods of semiotics
and phenomenology to investigate social and cultural interactions.
Thus, the present article is focused on the three areas of Semiotics as defined by
Charles Morris when he participated in the Unified Science Project at the University
of Chicago: 1. Semantics; 2. Syntax; 3. Pragmatics. In the same spirit, my article
involves pedagogical activities for providing effective syllabus designs, teaching
strategies, and classroom activities that show relevance for contemporary pedagogical
studies in Communication and Cross-cultural studies.
Pedagogy based on the semiotic work of Peirce, and exemplified by his definition of
the university as a ―community of interpretation‖, forces a reconsideration of the
roles which learners, teachers, and subject matter play within educational endeavors.
This reconsideration may be called a ―semiotic pedagogy‖ of communication and
culture.
Key Words: semantics, pragmatics, syntax, symbol, icon, index, signifier, signified

Introduction
The study of semiotics is an interdisciplinary program encompassing such branches of science like
Linguistics, Anthropology, Sociology, Psychology, Theory of Literature, Aesthetics, History, Communication
and etc. It is the study of signs derived from the speculations on signification and language of the American
pragmatist philosopher C.S. Peirce and the Swiss linguistic theorist Ferdinand de Sausurre. Also known as
semiology, semiotics is concerned with the phenomena of signs in all their abundance and variety: letters,
images, literary texts, acoustic signals, road signs, verbal signs, gestures, icons, symbols, allegories, corporate
logos, indices, hieroglyphs, drawings, natural signs, celestial signs, musical notations, mathematical signs-in
short, signifying objects and artifacts of virtually every size, shape, color, and substance. Semiotics includes the
study of how meaning is constructed and understood. In a simplified meaning it can be interpreted how the word
or any object can be accepted by a person, its effect on the reader, listener or foreigner.
Moreover, Semiotics broadens the experience range of sign systems and sign relations, which will
increase mutual understanding between students from different countries and cultures. As concisely summarized
by I.A. Richards ―Communication takes place when one mind so acts upon its environment that another mind is
influenced, and in that other mind an experience occurs which is like the experience in the first mind, and is
caused in part by that experience.‖
Given this context, the present paper is devoted to actualizing study of semiotic theory and pedagogy of
American semioticians, which is extremely important to the development of educational system at any its level.
This can be achieved by means of enormous resources of semioticians that offer us a truly unique opportunity to
expand students‘ cross-cultural knowledge.
Charles Sanders Peirce, the father of American semiotics and pragmatism, insisted that educational
institutions be places for learning and not merely instruction. If Peirce‘s argument is accepted, then it is
necessary to redefine the role of teachers, students, and subject matters in relation to learning semiotics, with its
cultural emphasis on codes, signs, and social interaction. Semiotics is especially appropriate for rethinking the
learning and teaching progress in linguistics, translation theory, communication and media, etc. In particular,
semiotics is a central part of the emerging global discipline which studies human communication as one of the
Human Science disciplines using logic based research methods of semiotics and phenomenology to investigate
social and cultural interactions.
Thus, the present paper is focused on the three areas of Semiotics as defined by Charles Morris when he
participated in the Unified Science Project at the University of Chicago: 1. Semantics; 2. Syntax; 3. Pragmatics.

51

�1st International Conference on Foreign Language Teaching and Applied Linguistics
May 5-7 2011 Sarajevo
Starting from its origin as a science, semiotics has been one of the most hotly disputed issues due to its
connection, application, and belonging to different other sciences.
In the same spirit, the scope of the present paper mostly covers basic theoretical information,
knowledge, concepts, pedagogical activities, teaching strategies, and classroom activities relevant for
contemporary pedagogical studies in teaching Semiotics as well as theoretical sources of outstanding
semioticians on how the subject is interpreted from the points of view of different scholars.
The role of scholars, their contribution into the development of Semiotics along with other sciences is
vital to our understanding of the world. In order to have a clear idea of semiotics, it is necessary to systematize
all the known models of communication and create an effective syllabus that would enable the development of
students‘ critical thinking abilities.
The reason why this paper is established within the frameworks of linguistics is that semiotics
generalizes the definition of a sign to encompass signs in any medium or sensory modality and thus broadens the
range of sign systems and sign relations. In order to extend the definition of semiotics applicable to language in
amounts to its widest analogical or metaphorical sense and closer to some of the humanities as well, it is
necessary to conduct classes including most important and significant materials in semiotics such as the works of
Charles W. Morris, Thomas Sebeok, Jurgen Ruesch, Chris Morris, Nim Chimpsky, Bob Hodge, Richard
L.Lanigan, Umberto Eco and others.
The study of semiotics through practical classes is of great value both for teachers and students as it
offers number of advantages that would broaden students‘ thinking abilities from the point that the bases of
semiotics are applicable not only in studying linguistics, literature and translatology, but every other respective
science as well.
Since signs exist everywhere and in every field regardless whether it concerns some definite science or
everyday life, they should be revealed the proper way by means of applying semiotic analysis. By means of this
very activity students acquire necessary skills to understand, decode the signs they face in their life, which is of a
great importance for everyone. The process of analyzing should be reached by reviewing all three
abovementioned stages: semantic analysis, syntactic analysis and pragmatic analysis. In order to realize the
process of semiosis, first of all, it is necessary to overview general basic definitions that are frequently used in
semiotics. Indeed, semiotics is a vast field, however in this paper we just try to give necessary information about
the most frequently used concepts and terminology concerning semiotics.
According to Pierce ―We make meanings through our creation and interpretation of 'signs', 'we think
only in signs' (Peirce 1931-58, 2.302). Signs take the form of words, images, sounds, acts or objects, but such
things have no meaning and become signs only when we accord them with meaning. 'Nothing is a sign unless it
is interpreted as a sign', declares Peirce (Peirce 1931-58, 2.172). Anything can be a sign as long as someone
interprets it as 'signifying' something - referring to or standing for something other than itself. We interpret
things as signs largely unconsciously by relating them to familiar systems of conventions. It is this meaningful
use of signs which is at the heart of the concerns of semiotics.
There are two dominant models of what constitutes a sign that were suggested by the linguist Ferdinand
de Saussure and the philosopher Charles Sanders Peirce:
Saussure offered a two-part model of the sign. He defined a sign as being composed of:
a 'signifier' (signifiant) - the form which the sign takes; and
the 'signified' (signifiй) - the concept it represents.
The sign is the whole that results from the association of the signifier with the signified (Saussure 1983, 67;
Saussure 1974, 67). The relationship between the signifier and the signified is referred to as 'signification'.
A sign must have both a signifier and a signified. You cannot have a totally meaningless signifier or a
completely formless signified (Saussure 1983, 101; Saussure 1974, 102-103). A sign is a recognizable
combination of a signifier with a particular signified. The same signifier could stand for a different signified and
thus be a different sign.
A linguistic sign is not a link between a thing and a name, but between a concept and a sound pattern.
The sound pattern is not actually a sound; for a sound is something physical. A sound pattern is the hearer's
psychological impression of a sound, as given to him by the evidence of his senses. This sound pattern may be
called a 'material' element only in that it is the representation of our sensory impressions. The sound pattern may
thus be distinguished from the other element associated with it in a linguistic sign. This other element is
generally of a more abstract kind: the concept. (Saussure 1983, 66; Saussure 1974, 66)

52

�1st International Conference on Foreign Language Teaching and Applied Linguistics
May 5-7 2011 Sarajevo
As for the signified, most commentators who adopt Saussure's model still treat this as a mental
construct, although they often note that it may nevertheless refer indirectly to things in the world. Saussure's
signified is not to be identified directly with a referent but is a concept in the mind - not a thing but the notion of
a thing. Some people may wonder why Saussure's model of the sign refers only to a concept and not to a thing.
An observation from the philosopher Susanne Langer (who was not referring to Saussure's theories) may be
useful here. Like most contemporary commentators, Langer uses the term 'symbol' to refer to the linguistic sign
(a term which Saussure himself avoided): 'Symbols are not proxy for their objects but are vehicles for the
conception of objects... In talking about things we have conceptions of them, not the things themselves; and it is
the conceptions, not the things, that symbols directly mean. Behaviour towards conceptions is what words
normally evoke; this is the typical process of thinking'. She adds that 'If I say "Napoleon", you do not bow to the
conqueror of Europe as though I had introduced him, but merely think of him' (Langer 1951, 61).
Louis Hjelmslev used the terms 'expression' and 'content' to refer to the signifier and signified
respectively (Hjelmslev 1961, 47ff). The distinction between signifier and signified has sometimes been equated
to the familiar dualism of 'form and content'. Within such a framework the signifier is seen as the form of the
sign and the signified as the content. However, the metaphor of form as a 'container' is problematic, tending to
support the equation of content with meaning, implying that meaning can be 'extracted' without an active process
of interpretation and that form is not in itself meaningful (Chandler 1995 104-6).
At around the same time as Saussure was formulating his model of the sign, of 'semiology' and of a
structuralist methodology, across the Atlantic independent work was also in progress as the pragmatist
philosopher and logician Charles Sanders Peirce formulated his own model of the sign, of 'semiotic' and of the
taxonomies of signs. In contrast to Saussure's model of the sign in the form of a 'self-contained dyad', Peirce
offered a triadic model:

The Representamen: the form which the sign takes (not necessarily material);
An Interpretant: not an interpreter but rather the sense made of the sign;
An Object: to which the sign refers.
'A sign is something which stands to somebody for something in some respect or capacity. It addresses
somebody, that is, creates in the mind of that person an equivalent sign, or perhaps a more developed sign. That
sign which it creates I call the interpretant of the first sign. The sign stands for something, its object. It stands for
that object, not in all respects, but in reference to a sort of idea, which I have sometimes called the ground of the
representamen' (Peirce 1931-58, 2.228). The interaction between the representamen, the object and the
interpretant is referred to by Peirce as 'semiosis' (ibid., 5.484). Within Peirce's model of the sign, the traffic light
sign for 'stop' would consist of: a red light facing traffic at an intersection (the representamen); vehicles halting
(the object) and the idea that a red light indicates that vehicles must stop (the interpretant).
Variants of Peirce's triad are often presented as 'the semiotic triangle' (as if there were only one version). Here is
a version which is quite often encountered and which changes only the unfamiliar Peircean terms (Nцth 1990,
89):
Sign vehicle: the form of the sign;
Sense: the sense made of the sign;
Referent: what the sign 'stands for'.
Daniel Chandler has continued to employ the Saussurean terms signifier and signified, even though
Peirce referred to the relation between the 'sign' (sic) and the object, since the Peircean distinctions are most
commonly employed within a broadly Saussurean framework. Such incorporation tends to emphasize the
referential potential of the signified within the Saussurean model. Here then are the three modes together with
some brief definitions and some illustrative examples:

53

�Symbol/symbolic: a mode in which the signifier does not resemble the signified but which is
1st International
Conference
on Foreign- Language
Teaching must
and Applied
fundamentally
arbitrary
or purely conventional
so that the relationship
be learnt: Linguistics
e.g. language in
general (plus specific languages, alphabetical
May 5-7letters,
2011punctuation
Sarajevo marks, words, phrases and sentences),
numbers, Morse code, traffic lights, national flags;
Icon/iconic: a mode in which the signifier is perceived as resembling or imitating the signified
(recognizably looking, sounding, feeling, tasting or smelling like it) - being similar in possessing some of
its qualities: e.g. a portrait, a cartoon, a scale-model, onomatopoeia, metaphors, 'realistic' sounds in
'programme music', sound effects in radio drama, a dubbed film soundtrack, imitative gestures;
Index/indexical: a mode in which the signifier is not arbitrary but is directly connected in some way
(physically or causally) to the signified - this link can be observed or inferred: e.g. 'natural signs' (smoke,
thunder, footprints, echoes, non-synthetic odours and flavours), medical symptoms (pain, a rash, pulserate), measuring instruments (weathercock, thermometer, clock, spirit-level), 'signals' (a knock on a door,
a phone ringing), pointers (a pointing 'index' finger, a directional signpost), recordings (a photograph, a
film, video or television shot, an audio-recorded voice), personal 'trademarks' (handwriting, catchphrase)
and indexical words ('that', 'this', 'here', 'there').

Peirce and Saussure used the term 'symbol' differently from each other. Whilst nowadays most theorists
would refer to language as a symbolic sign system, Saussure avoided referring to linguistic signs as 'symbols',
since the ordinary everyday use of this term refers to examples such as a pair of scales (signifying justice), and
he insisted that such signs are 'never wholly arbitrary.
Turning to icons, Peirce declared that an iconic sign represents its object 'mainly by its similarity'
(Peirce 1931-58, 2.276). A sign is an icon 'insofar as it is like that thing and used as a sign of it' (ibid., 2.247).
Just because a signifier resembles that which it depicts does not necessarily make it purely iconic. The
philosopher Susanne Langer argues that 'the picture is essentially a symbol, not a duplicate, of what it represents'
(Langer 1951, 67). Pictures resemble what they represent only in some respects. What we tend to recognize in an
image are analogous relations of parts to a whole (ibid., 67-70).
Indexicality is perhaps the most unfamiliar concept. Peirce offers various criteria for what constitutes an
index. An index 'indicates' something: for example, 'a sundial or clock indicates the time of day' (Peirce 1931-58,
2.285). He refers to a 'genuine relation' between the 'sign' and the object which does not depend purely on 'the
interpreting mind' (ibid., 2.92, 298). The object is 'necessarily existent' (ibid., 2.310). The index is connected to
its object 'as a matter of fact' (ibid., 4.447). There is 'a real connection' (ibid., 5.75).
Film and television use all three forms: icon (sound and image), symbol (speech and writing), and index
(as the effect of what is filmed); at first sight iconic signs seem the dominant form, but some filmic signs are
fairly arbitrary, such as 'dissolves' which signify that a scene from someone's memory is to follow.
Hawkes notes, following Jakobson, that the three modes 'co-exist in the form of a hierarchy in which
one of them will inevitably have dominance over the other two', with dominance determined by context (Hawkes
1977, 129). Whether a sign is symbolic, iconic or indexical depends primarily on the way in which the sign is
used, so textbook examples chosen to illustrate the various modes can be misleading. The same signifier may be
used iconically in one context and symbolically in another: a photograph of a woman may stand for some broad
category such as 'women' or may more specifically represent only the particular woman who is depicted. Signs
cannot be classified in terms of the three modes without reference to the purposes of their users within particular
contexts. A sign may consequently be treated as symbolic by one person, as iconic by another and as indexical
by a third. As Kent Grayson puts it, 'When we speak of an icon, an index or a symbol, we are not referring to
objective qualities of the sign itself, but to a viewer's experience of the sign' (Grayson 1998, 35). Signs may also
shift in mode over time. As Jonathan Culler notes, 'In one sense a Rolls-Royce is an index of wealth in that one
must be wealthy in order to purchase one, but it has been made a conventional sign of wealth by social usage'
(Culler 1975, 17).
From a semiotic point-of-view, such questions could only be answered by considering in each case
whether the different forms signified something of any consequence to the relevant sign-users in the context of
the specific signifying practice being studied.
Thus, the discipline described is aimed at developing students‘ thinking abilities as semiotics is an
interdisciplinary subject and is anticipated to provide developing interpretation skills of students, includes
general concepts on semiotics.

54

�1st International Conference on Foreign Language Teaching and Applied Linguistics
May 5-7 2011 Sarajevo
Thus, teaching semiotics would provide and acquaint students with general theoretical knowledge in
semiotics along with its abovementioned three aspects (semantics, syntax and pragmatics), along with wide
sources from different fields of science.
As a new discipline in Kyrgyzstan, semiotics is now being included into the programs of just few
universities in Bishkek whilst universities located in other regions of the Kyrgyz Republic still have no idea
about Semiotics as a science. And even those ones that have this subject are mostly focused on just one of its
branches called ―Semantics‖.
1.

Despite the fact that Kyrgyz–Turkish Manas University is considered to be one of the youngest
universities with its 15 years‘ existence, the administrators and faculty included the course in semiotics
into its program. The urgency is caused with the fact that KTU ―Manas‖ is an international university
with more than 20 nationalities, where students must aware of mastering semiotics not only to survive
in a foreign country, but also be aware of the cultural aspects in order to communicate with each other
and understand codes that are hidden in foreign words and study foreign languages, to conduct
comparative analyses of different linguistic phenomena whether it is a word, a text, a picture, a symbol
for further experiencing them.

As a conclusion for the present paper, I would like to cite the words of one of American semioticians,
Richard L. Lanigan, who in his book "On the Goals of Semiotics [Survey]", compiled by Thomas A. Sebeok,
Semiotica, 61, nos. 3-4, p. 381, 1986 said: "Semiotics is rapidly becoming the lingua franca of the scholarly
world. The primary goals of the semiotic discipline should be (1) to extend the current analysis and discussion of
sign theory into new subject matters, especially in the human sciences, and (2) to continue educating our
colleagues about semiotic research as the conjunction of animal, human, and machine realities. In every
discipline, we need to acknowledge and illustrate the in situ discovery of sign production. This is not another
facile call for more interdisciplinary work. Rather, it is a phenomenological challenge to the scholars of each
discipline to reexamine their philosophical and theoretical grounding as communicated. It is a mutual demand: to
the arts to be systemic as well as intuitive in presentation, and, to the sciences to be creative as well as empirical
in abstraction… Semiotics as the human art and science of communicology can, and should, be a vigorous
alternative to the conceptual comforts of traditional art and science. An achievable goal for semiotics is to
effectively communicate what it describes, how it defines, and why it interprets."

Reference
1. 1988. Richard L. Lanigan, Phenomenology of Communication: Merleau-Ponty‘s Thematics in
Communicology and Semiology (Pittsburgh, PA: Duquesne University Press; ISBN: 0-8207-0199-8), 288 pp.
Korean trans. DuWon Lee and Kee-soon Park, Seoul, Korea: Naman Publishing House, 1997; ISBN: 89-3003554-X. [First research report book in English to use the disciplinary designation Communicology.]

2006. Richard L. Lanigan, ―The Human Science of Communicology (Semiotic Phenomenology)‖ in Semiotics
Beyond Limits (Proceedings of the 1st Romanian Association of Semiotic Studies), (Bacau, Romania: SlanicMoldova), pp. 779-783.
2008. Richard L. Lanigan, ―Communicology: Towards a New Science of Semiotic Phenomenology‖, Cultura:
International Journal of Philosophy of Culture and Axiology [Rumania], vol. 8, pages 212-216, 218
2010. Richard L. Lanigan, "The Verbal and Nonverbal Codes of Communicology: The Foundation of
Interpersonal Agency and Efficacy" in Communicology: The New Science of Embodied Discourse, ed. Deborah
Eicher-Catt and Isaac E. Catt (Madison, NJ: Fairleigh Dickson University Press), pp. 102-128.
2010. Richard L. Lanigan, "Slugging: The Nonce Sign in an Urban Communicology of Transportation" in
Unfolding the Semiotic Web in Urban Discourse, ed. Diana Teters and Zdzisław Wąsik (Frankfurt am Main:
Peter Lang Internationalaler Verlag der Wissenschaften, 2010), pp. in press.

55

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                <text>Significance of Teaching Semiotic Pedagogy</text>
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                <text>Kasieva, Aida</text>
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                <text>Charles Sanders Peirce, the father of American semiotics and pragmatism,  insisted that educational institutions be places for learning and not merely instruction.  If Peirce‘s argument is accepted, then it is necessary to redefine the role of teachers,  students, and subject matters in relation to learning semiotics, with its cultural  emphasis on codes, signs, and social interaction. Semiotics is especially appropriate  for rethinking the learning and teaching progress. In particular, semiotics is a central  part of the emerging global discipline which studies human communication as one  of the Human Science disciplines using logic based research methods of semiotics  and phenomenology to investigate social and cultural interactions.  Thus, the present article is focused on the three areas of Semiotics as defined by  Charles Morris when he participated in the Unified Science Project at the University  of Chicago: 1. Semantics; 2. Syntax; 3. Pragmatics. In the same spirit, my article  involves pedagogical activities for providing effective syllabus designs, teaching  strategies, and classroom activities that show relevance for contemporary pedagogical  studies in Communication and Cross-cultural studies.  Pedagogy based on the semiotic work of Peirce, and exemplified by his definition of  the university as a ―community of interpretation‖, forces a reconsideration of the  roles which learners, teachers, and subject matter play within educational endeavors.  This reconsideration may be called a ―semiotic pedagogy‖ of communication and  culture.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Significant Predictors of Employees’ Motivation and
Employees’ Job Satisfaction
Ljiljan Veselinovid
School of Economics and Business in Sarajevo, Sarajevo, Bosnia and
Herzegovina
ljiljan.veselinovic@efsa.unsa.ba
Zijada Rahimid
School of Economics and Business in Sarajevo, Sarajevo, Bosnia and
Herzegovina
zijada.rahimid@efsa.unsa.ba
As Henry Ford noted in his autobiography “business *…+ is not a machine. It
is a collection of people who are brought together to do work.” In existing
literature it is evident that soft approach of human resources is
predominant since researches are more focusing on workers’ satisfaction
of the job and different aspects of job satisfactions in various businesses’
environment rather than treating workers the same way as other
resources are treated (hard approach). However, job satisfaction is a multifaceted construct. The most conventional aspects of satisfaction are:
satisfaction with pay, promotion opportunities, co-workers, supervision,
and the work itself. Some researches examine model where passion and
organizational commitment are important predictor of job satisfaction.
The purpose of this research is to identify factor structures associated with
Minnesota Satisfaction Questionnaire (MSQ), Organizational Commitment
Questionnaire (OCQ) and Worker Motivation Questionnaire (WMQ) and to
develop regression model that will be able to predict level of motivation
(measured in hours) and workers satisfaction on the sample from Bosnia
and Herzegovina.
An online questionnaire was distributed to individuals by e-mail (Google
Survey Tool). A total of 63 surveys were obtained and analysed. Data
screening, assumption testing and sampling adequacy was done according
to Field (2005). All relevant tests (such as KMO) provide sufficient
information to confirm that factor analysis is the appropriate technique for
the sample.
First regression model shows that passion affect motivation level
(measured in hours) and it accounts for 47% in the variance of the hours

189

�International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

people are motivated. However, other two independent variables
(extrinsic and intrinsic motivation instruments) do not improve significantly
model. Another model emerged from the collected data. Organizational
commitment (both continuance and affective) seems to be a good
predictor of extrinsic satisfaction of the workers. Implication of this is: if
managers want to improve workers’ satisfaction of the working
environment, they should arouse workers emotions toward organization
(affective commitment) and should increase costs of leaving the
organization (continuance commitment). Further researches should be
focused on discovering factors that could predict motivation level in
Bosnian-Herzegovinian environment. As it is already confirmed (in the
literature as well as by this research), salary is not an important predictor
of worker motivation and satisfaction. While passion seems to be the most
important predictor of motivation, it is questionable what facets of passion
are and how to measure them properly.
Keywords: Job Satisfaction, Organization Commitment, Employees’
Motivation, Regression Model, Bosnia And Herzegovina.

190

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                    <text>International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Significant Predictors of Employees’ Motivation and Employees’ Job
Satisfaction
Ljiljan Veselinovic
School of Economics and Business in Sarajevo, Sarajevo, Bosnia and Herzegovina
ljiljan.veselinovic@efsa.unsa.ba
Zijada Rahimic
School of Economics and Business in Sarajevo, Sarajevo, Bosnia and Herzegovina
zijada.rahimic@efsa.unsa.ba
Abstract
As Henry Ford noted in his autobiography “business […] is not a machine. It is a
collection of people who are brought together to do work.” In existing literature it
is evident that soft approach of human resources is predominant since researches
are more focusing on workers’ satisfaction of the job and different aspects of job
satisfactions in various businesses’ environment rather than treating workers the
same way as other resources are treated (hard approach). However, job satisfaction
is a multi-faceted construct. The most conventional aspects of satisfaction are:
satisfaction with pay, promotion opportunities, coworkers, supervision, and the
work itself. Some researches examine model where passion and organizational
commitment are important predictor of job satisfaction.
The purpose of this research is to identify factor structures associated with
Minnesota Satisfaction Questionnaire, Organizational Commitment Questionnaire
and Worker Motivation Questionnaire and to develop regression model that will be
able to predict level of motivation (measured in hours) and workers satisfaction on
the sample from Bosnia and Herzegovina.
An online questionnaire was distributed to individuals by e-mail (Google Survey
Tool). A total of 63 surveys were obtained and analyzed. Data screening,
assumption testing and sampling adequacy was done according to Field (2005). All
relevant tests (such as KMO) provide sufficient information to confirm that factor
analysis is the appropriate technique for the sample.
First regression model shows that passion affect motivation level (measured in
hours) and it accounts for 47% in the variance of the hours people are motivated.
However, other two independent variables (extrinsic and intrinsic motivation
instruments) do not improve significantly model. Another model emerged from the
collected data. Organizational commitment (both continuance and affective) seems
to be a good predictor of extrinsic satisfaction of the workers. Implication of this is:
if managers want to improve workers’ satisfaction of the working environment,
they should arouse workers emotions toward organization (affective commitment)
and should increase costs of leaving the organization (continuance commitment).
Further researches should be focused on discovering factors that could predict
motivation level in Bosnian-Herzegovinian environment. As it is already confirmed
(in the literature as well as by this research), salary is not an important predictor of
worker motivation and satisfaction. While passion seems to be the most important
predictor of motivation, it is questionable what facets of passion are and how to
measure them properly.
Keywords: job satisfaction,organization commitment, employees’ motivation,
regression model, Bosnia and Herzegovina

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Introduction
The purpose of this research is to identify factor structures associated with Minnesota
Satisfaction Questionnaire (MSQ), Organizational Commitment Questionnaire (OCQ) and
Worker Motivation Questionnaire (WMQ) and to develop regression model that will be
able to predict level of motivation (measured in hours) and workers satisfaction on the
sample from Bosnia and Herzegovina. Literature review is provided in the first section and
subsequently detail explanation of methodology, data structure and results. In the last
section of this paper conclusion, limitations and further research suggestion are given.
This paper aims to contribute to better understanding of different facets of job satisfaction,
organizational commitment and worker motivation. This paper also examines relationship
between these different constructs. From practical perspective, different organizational
climate influences productivity, innovation and employee satisfaction (Rahimić, 2013).
Therefore, studying previously mentioned constructs are even more required in order to
define organizational guiding principles for local managers.
Literature Review
Henry Ford noted in his autobiography that “business […] is not a machine. It is a
collection of people who are brought together to do work.” (Ford 2008, p.65). In Human
Resource Management theory, there are two approaches to managing people (Rahimić
2010, p.20): (1) soft approach and (2) hard approach. Main difference between these two
approaches is the way workers are treated, i.e. the same as other resources (hard approach)
or workers are the most important part of the business (soft approach). However, it seems
that soft approach is predominant in existing literature since researches are more focusing
on workers’ satisfaction of the job and different aspects of job satisfactions in various
businesses’ environment (Ali Shaikh, Buttho and Maitlo 2012; Westover 2012; Sharma
and Bajpai 2011; Ferguson and Cheek 2011; Rogelberg, Allen, Shanock, Scott,
Shufflerwang 2010; Wang, Tiksin, Chiang, Huang 2010).
Job satisfaction is a multi-faceted construct (Rogelberg et al. 2010, p.150). The most
conventional aspects of satisfaction are: satisfaction with pay, promotion opportunities,
coworkers, supervision, and the work itself (Rogelberg et al. 2010, p.150). In the recent
research by Amabile and Kramer (2010)progress was identified as the most important
factors of the employees’ workdays, i.e. making headway in doing jobs was bringing
significant satisfaction to the employees and motivates them to work even harder.
According to this research collaboration, instrumental support, interpersonal support and
having important work are other aspects of the workplace that motivates people to work
harder and to feel satisfied.
Job satisfaction is defined as “…the state in which employees feel the situation of pleasure
from his or her job or it is the positive and emotional state of the employee as a result of
the appraisal of his or her job and performance” (Ali Shaikh et al. 2012, p.322). Different
concepts that are used in existing literature, such as workplace learning, organizational
commitment, and workplace performance are related to the job satisfaction. Jang et al.
(2010) discuss relationship between these constructs: workplace learning improves
workers’ skills and abilities and this in turn enhances job satisfaction and job commitment;
job satisfaction improves organizational commitment; while organizational commitment
can improve workplace performances. All those constructs lead to higher workers’

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

productivity. Research conducted by Malhotra et al (2004) indicates that organizational
commitment and job satisfaction influence service quality of customer-contact employees
in backing call centers.
Job satisfaction is “… one of the most commonly researched topics across both
management and psychological disciplines with several hundred refereed, published
articles in the last decade alone.” (Ferguson and Cheek 2011, p.222). Job satisfaction as a
concept could be ignored neither from theoretical perspective nor from practical. From
theoretical perspective, there are many different facets of job satisfaction that should be
analyzed, while from the practical perspective people spend more time at the workplace
than at any other so understanding these facets will help manager in better managing
people.
Five job facets (satisfaction with pay, promotion opportunities, coworkers, supervision,
and the work itself) usually “… account for a substantial amount of the variance in overall
job satisfaction.” (Rogelberg et al. 2010, p.150). However, Westover et al. (2010) examine
model where passion and organizational commitment are important predictor of job
satisfaction. Many others models are developed to predict job satisfaction as well.
However, specific working environments and different cultural values require testing these
models in order to prove its general purpose.
Research Design and Methods
The purpose of this research is to identify factor structures associated with Minnesota
Satisfaction Questionnaire (MSQ), Organizational Commitment Questionnaire (OCQ) and
Worker Motivation Questionnaire (WMQ) and to develop regression model that will be
able to predict level of motivation (measured in hours) and workers satisfaction on the
sample from Bosnia and Herzegovina.
Data was collected by questionnaire based on existing literature. Questionnaire is consisted
of following five sections:
(1) General information about respondents (age, education, gender, their general
satisfaction level).
(2) MSQ developed by Weis, England, Dawis and Lofquist (20 questions)
(3) OCQ developed by Modwday, Porter and Steers (15 questions)
(4) Worker motivation and satisfaction on one particular day. Respondent were asked to
choose one particular day, to write what happened on that day, and then to estimate
different aspects of job satisfaction and motivation instruments that occurred on that
particular day.
(5) Average salary (this was the last question showed at separate page with clear
information that they are not oblige to answer it; however 43 respondents out of 63
answer to this question as well)
MSQ was developed by Weiss, Daswis, England and Lofquist (Wang et al., 2010) and is
based on five-point Likert scale. It comes in 100-item long form and a 20-item short form.
In general, MSQ is covering almost 20 aspects of job satisfaction, such as “… activity,
independence, variety, social status, supervision and moral values.” (Wang et al. 2010,
pp.151). Organizational commitment questionnaire (OCQ) was used since it affects job
satisfaction the most, according to researches of Westover et al. (2010). Again, five-point
Likert scale was used.

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

In order to predict job satisfaction and worker motivation, respondents were asked to think
of one particular day. Although, this question was not indented to be used in data analysis
it is important to collect other data: respondents would be focused on that particular day,
and their answers would reflect their reality since they would be forced to think of that day.
Respondents were asked to estimate their motivation level, passion level and tasks
completed that particular day in percentage (from 0 to 100). Many other facets of
workplace that affects job satisfaction and worker motivation were measured on five-point
Likert scale.
All statistical procedure will be done according to suggestion of Field (2005) and Hair et
al. (2010). Variables that are collected from the questionnaire are shown in Table 1.
Table 1: Variables defined in the questionnaire
Variable
AGE
GENDER
WORKING_HOURS_DAY
WORKING_DAYS_PER_WEEK
DO_YOU_LIKE_YOUR_WORK
SATISFACTION_LEVEL

Description and measure
Number of years
Male or female
Working hours during the week
Number of working days per week
Yes or No
General satisfaction level of current work (Ten-point
Likert scale)
RESOURCES_AVAILABLE
Are all required resources available to you? (Tenpoint Likert scale)
MSQ_Q1, MSQ_Q2, […],
Minnesota Satisfaction Questionnaire [20 questions]
MSQ_Q20
(Five-point Likert scale)
OCQ_Q1, OCQ_Q2, […],
Organizational Commitment Questionnaire [15
OCQ_Q15
questions] (Five-point Likert scale)
TASK_DESCRIPTION
Description of one particular day [text/ memo]
RM_MOTIVATION_LEVEL
Estimation of general motivation level at that
particular day (in hours)
PASSION
How passionate they were in doing that job at that
particular day
(as percentage)
TASK_COMPLETED
How much of the work was done at that particular
day? (as percentage)
RM_Q1, RM_Q2, […], RM_Q8
Question regarding causes of worker motivation that
occurred at that particular date [8 questions] (Fivepoint Liker scale)
SALARY
Their monthly income (average salary)
*Note: Description of MSQ_Q1, MSQ_Q2, OCQ_Q1 etc. are provided in exploratory factor analysis’
section

Basic descriptive statistics and correlation matrices were used to analyze data. Exploratory
factor analyses were used to identify factor structure among question from MSQ, OCQ and
WMQ. This method will be employed to find common factors from the three sections, so
average scores of the factors will be used. In order to predict job satisfaction and worker
motivation, multiple regressions will be used.
Data Collection
An online questionnaire was distributed to individuals by e-mail (Google Survey Tool). A
total of 63 surveys were obtained and analyzed out of 312 that were distributed, which
represents response rate of 20%. Female represents 57.1% of the sample, while male
42.9%. All respondents aged between 20 and 40 years.
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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Salary and text description of one particular day were not required to fill. However, total of
46 respondents provided information regarding their salaries, and almost everyone
provided textual description of one particular day. Descriptive statistics regarding age,
salary and average working hours are shown in table 2.
Table 2: Descriptive statistics – age, salary and average working hours per day
N

Minimum

Maximum

Mean

Std. Deviation

Age

63

20

40

28.56

4.450

Average salary (BAM)

46

200

4000

1397.55

773.325

Average working

63

5

18

8.74

1.962

hours per day

Seventeen surveys had missing values in one variable (salary) since it was not obligate to
answer. This lack of data certainly limits the results of regression analysis. However, it did
not affect exploratory factor analysis for MSQ, OCQ and MWQ since all other questions
were obligate to answer via web online survey. Data for salary that was collected does not
predict motivation level and is accounted for 6.9% of the total variance in the motivation
level (when salary is independent variable and motivation level is dependent variable), so it
was not used. Variable RM_MOTIVATION_LEVEL had 4 missing values because
question was misunderstood by respondents (instead of writing number of hours,
respondents wrote day of the week). The problem also appeared in expressing the
motivation level as percentage since some respondents use scale from 0 to 1, while other
from 0 to 100 (although 0 to 100 was specified). All those issues were corrected. There
were four outliers detected in the research (case number 8, 43, 56 and 61). Rules for
elimination of case was based on standardized residual and if standardized residual is less
than -2 or greater than 2 cases were eliminated (number of such outliers was at acceptable
level and was less than 7%).
Power of regression model is estimated to be 100% (R2 is 0.725; number of predictors 3;
sample size 63 and probability level of 0.05).
Data Analysis
Before running exploratory factor analysis, data screening, assumption testing and
sampling adequacy was checked. Preliminary analysis suggested by Field (2005) was
followed. All 20 variables from MSQ correlate fairly well except variables MSQ_Q9 and
MSQ_Q1. One-tailed significance of Pearson correlation coefficient between variable
MSQ_Q5, MSQ_Q8, MSQ_Q18 and all other pairs of variable were not significant.
Therefore, these five variables were excluded from the analysis. Variables OCQ_Q4,
OCQ_7 and OCQ_13 in OCQ did not have one-tailed significance of Pearson correlation
coefficient below 0.05, while variable OCQ_Q3 did not correlate to any other. All
variables in MWQ correlate fairly well and one-tailed significance of Pearson correlation
coefficient were below 0.05.
After elimination of five variables from MSQ, the determinant was greater than the value
of 0.0001, so multicollinearity is not a problem of these data anymore. The values of
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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

determinants above 0.0001 have been calculated for MWQ as well as for the OCQ after
reduction of variables.
Other preliminary analysis includes KMO statistics, Bartlett’s test of sphericity and antiimage matrices analysis. KMO value for MSQ was 0.867, so exploratory factor analysis is
appropriate technique for these data. All diagonal elements of anti-image matrices had
KMO values greater than 0.5. Bartlett’s test is highly significant (p&lt;0.001). KMO values
for OCQ and MWQ were also higher than minimum required. Table 3 shows summaries of
the KMO statistics and Bartlett’s test of sphericity for the MSQ, OCQ and MWQ data.

Table 3: KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of
Sampling Adequacy.
Bartlett's
Approx. Chi-Square
Test of
Df
Sphericity
Sig.

MSQ
.867

OCQ
.860

WMQ
.752

531.952
105
.000

486.835
55
.000

355.747
28
.000

Most of the communalities exceed 0.7, while average communality for the MSQ is 0.66.
Residuals are computed between observed and reproduced correlations. There are 53
(50.0%) nonredundant residuals with absolute values greater than 0.05. Since this value is
not higher than 50%, so no grounds for concern.
The number of extracted factors in MSQ was three (Table 4). Cronbach’s  for each
subscale of MSQ is around acceptable level, which indicates good reliability. Those three
factors accounted for 65.19% of explained variance.
First factor is concerned with extrinsic satisfaction. Extrinsic satisfaction refers to the
situations when employees consider only the conditions of work (coworkers, pay etc), ie.
Satisfaction that comes from outside an individual (for example praise received for doing
good job). Factors 2 and 3 are concerned with different aspects of intrinsic satisfaction
which comes from inside an individual (employees consider the task that make up the job,
job type etc.). Factor 2 is concerned with relationship between one particular employee
and others, while factor 3 is more concerned with giving employee certain level of
freedom.

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Table 4: Rotated Component Matrix(a. Rotation converged in 6 iterations) for MSQ

Extrinsic
satisfactio
n (1)
[19. praise I get for doing a good job]
[20. feeling of accomplishment I get from job]
[12. the way company policies are put into practice]
[13. my pay and the amount of work I do]
[6. the competence of my supervisor in making
decisions]
[17. working conditions]
[14. the chances for advancement on this job]
[10. the chance to tell other people what to do]
[8. my job provides for steady employment]
[4. the chance to be somebody in community]
[3. the chance to do different things from time to time]
[11. do something that makes use of my abilities]
[16. try my own methods of doing the job]
[15. freedom to use my own judgment]
[2. the chance to work alone]
Share of variance explained (%)
Cronbach's Alpha
Cronbach's Alpha Based on Standardized Items
No of Items
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization.

Component
Intrinsic
satisfaction:
relationship
(2)

Intrinsic
satisfaction:
level of
freedom (3)

.893
.827
.810
.716
.651
.646
.574
.763
.689
.660
.608
.600

28.329
.894
.894
7

.859
.833
.635
65.194
.846
.844
3

47.536
.818
.820
5

While in Taiwan and BH same, elements of factor 1 (extrinsic satisfaction) are the same
and more important than factor 2 (intrinsic satisfaction). In the US sample, intrinsic
satisfaction was more important than extrinsic satisfaction. Comparison between US,
Taiwan and BH sample is shown in Table 5.
Table 5: Comparison of factor structures of US, Taiwan and BH sample
Sample
BH
Taiwan
US

Factor 1
19, 20, 12, 13, 6, 17, 14
12, 13, 6,17, 5, 20
1, 2,3, 4, 7, 8, 9, 10,
11,15, 16,20

Factor 2
10,8,4, 3,11
2,11, 10, 1, 16, 15
5, 6,12, 13, 14,19

Factor 3
16, 15, 2
4, 3,14
17, 18

Factor 4

Factor 5

19, 18

7, 8, 9

Explanation: Factor 1 in BH sample is represented with red color, factor two with blue color and factor 3
with orange color.Variables identified in the Taiwan and US researched are showed in the second and third
row, while colors of the factors from the BH sampled remained across the table. As it can be seen, most of
the elements that belongs to factor 1 in BH sample, belongs to factor 1 in Taiwan sample, but to factor 2 in
US sample.

The numbers of extracted factors in OCQ questionnaire is two (Table 6). Wang et al.
(2010) borrowed typology from Meyer and Allen (1997), so the same typology was used
here. Therefore, factor 1 is concerned with continuance commitment (employees are
aware of the costs associated with leaving the organization). Factor 2 explains affective

7

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

commitment (emotions and attitudes towards organization). Cronbach’s  for each
subscale of OCQ is around acceptable level, which indicates good reliability.
Table 6: Rotated Component Matrix(Rotation converged in 3 iterations) for OCQ

[11.not much gained by sticking with this org (R)]
[9.little change cause me to leave (R)]
[15.mistake on my part working for this org (R)]
[10.glad choosing this organization to work for.]
[12.difficult to agree with the policies relating to
employees (R)]
[8.inspire the very best in me in way of job
performance]
[14.best of all possible org to work]
[1.putting great deal of effort to help this
organization]
[2.great organization to work for]
[6.proud to tell that I am part of this organization]
[5.my and the organization’s values are similar]
Share of variance explained (%)
Cronbach's Alpha

Component
Continuance
Affective
commitment (1)
commitment (2)
.902
.884
.757
-.692
.641
-.603
.775
.769

36.675
.770

Cronbach's Alpha Based on Standardized Items
.772
No of Items
6
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization.

.745
.745
.670
69.116
.741
.743
5

MWQ revealed two kinds of instruments that happened at one particular day workers
selected (Table 7): intrinsic motivation instruments (factor 1) and extrinsic motivation
instruments (factor 2). Cronbach’s  for each subscale of MWQ is around acceptable level,
which indicates good reliability (see appendices)

8

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Table 7: Rotated Component Matrix (Rotation converged in 3 iterations) for MWQ
Component
Intrinsic
Extrinsic
motivation
motivation
instruments (1)
instruments (2)
.920

[3. The goals were clear and I know what I was
supposed to do]
[1. That particular day I had a feeling I was
.865
making progress, ie. I was busy all day]
[2. I was excited about work that day. I believed
.835
I could finish the work that was required.]
[4. Deadlines were clearly defined and I had
.834
enough time to finish my work]
[7. That day I made an excellent collaboration
with our colleagues, who helped me (and often
do) to overcome obstacles]
[8. My colleagues were very accessible to,
friendly and helpful]
[5. I got recognition for my work doing that
particular day]
[6. I received a monetary incentives on that day]
Share of variance explained (%)
39.129
Cronbach's Alpha
.908
Cronbach's Alpha Based on Standardized Items
.912
No of Items
4
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization.

.858

.815
.810
.725
74.114
.837
.843
4

Initial regression model (Figure 1) was that motivation level (measured in hours at one
particular day) will depend on passion and many different instruments. WMQ factor
analysis revealed that there are two groups of motivation instruments: intrinsic and
extrinsic. So, following regression model was specified.
Figure 1: Regression model 1
Independent variable 1
Passion (PASSION)
Independent variable 2
Intrinsic motivation instruments
(WMQ_FACTOR1)

Dependent variable
Motivation level
(RM_MOTIVATION_LEVEL)

Independent variable 3
Extrinsic motivation instruments
(WMQ_FACTOR2)

However, only passion is significant predictors of motivation level, as it was already
suggested by Westover et al. (2010). Passion alone could explain 47% of the variance in
the motivation level. Other two independent variables (intrinsic and extrinsic motivation
instruments) do not improve model considerably (change of R2 is 0.01 and 0.02 when
WMQ_FACTOR1 and WMQ_FACTOR2 are introduced, respectively). Assumption of
independent errors is tenable (Durbin-Watson statistic is close to 2). Multicollinearity is no

9

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

problem, which can be seen from correlation matrix as well (no Pearson coefficient is
above 0.9). However, assumption of homoscedasticity is not met. VIF statistics also shows
that there is no multicollinearity, however tolerance statistics is below 0.1 which indicates
a serious problem. Therefore, this model will not be analyzed further.
Table 8: Model Summaryd
Mo
del

1

R

.6
90

R
Square

Adjusted
R Square

Std. Error
of the
Estimate

Change Statistics
R Square
Change

F
Change

df1

df
2

DurbinWatson
Sig. F
Change

.477

.468

1.995

.477

51.940

1

57

.000

.480

.461

2.007

.003

.344

1

56

.560

.481

.452

2.024

.001

.073

1

55

.788

a

2

.6
93
b

3

.6
93

2.110

c

a. Predictors: (Constant), PASSION; b. Predictors: (Constant), PASSION, RM_FACTOR1; c.
Predictors: (Constant), PASSION, RM_FACTOR1, RM_FACTOR2; d. Dependent Variable:
RM_MOTIVATION_LEVEL

After collected data has been study in more details, following (new) model was
established: Workers’ satisfaction of the working environment could be predicted if we
increase intrinsic satisfaction, workers emotions toward organization (affective
commitment) and costs of leaving the organization (continuance commitment).
Figure 2: Regression model specifications
Independent variable 1
Intrinsic satisfaction (MSQ_FACTOR 2)

Independent variable 2
Affective commitment (OCQ_FACTOR 2)

Dependent variable
Extrinsic satisfaction (MSQ_FACTOR 1)

Independent variable 3
Continuance commitment (OCQ_FACTOR 1)

This model was specified in order to predict level of extrinsic satisfaction of the job (i.e.
satisfaction when workers consider only the conditions of work). Extrinsic satisfaction is
an average value of the variables that belongs to MSQ Factor 1 (19, 20, 12, 13, 6, 17 and
14). Independent variables are: intrinsic satisfaction, affective commitment and
continuance commitment. Intrinsic satisfaction means that workers consider only the type
of work they do or the tasks that make up the job (measured by average value of the
variables that belongs to MCQ Factor 2 – variables 10, 8, 4, 3, 11). Affective commitment
represents attitudes that employees show towards organization (measured by average value
of the variables that belongs to OCQ Factor 2 – variables 14, 1, 2, 6, 5). Continuance
commitment explains employees’ awareness of the costs associated with leaving the
10

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

organization (measured by average value of the variables that belongs to OCQ Factor 2 –
variables 1, 9, 15, 10, 12, 8).
All assumptions are met (variable types are quantitative; non-zero variance; no perfect
multicollinearity; homoscedasticity; Durbin-Watson test of independent errors).
Table 7: Model Summary
Mo

R

del

R

Adjusted

Std. Error

Squa

R Square

of the

R

F

df

Estimate

Square

Chan

1

Change

ge

re

Change Statistics

Durbindf2

Sig.

Watson

F
Cha
nge

1

.59
8

2

.79
8

3

.357

.347

.73370

.357

a

1

61

.000

1

60

.000

1

59

.000

7
.637

.625

.55590

.280

b

.85

33.88

46.26
0

.725

.712

.48752

.088

19.01

2.096

c

2
2
a. Predictors: (Constant), MSQ_FACTOR2; b. Predictors: (Constant), MSQ_FACTOR2, OCQ_FACTOR2;
c. Predictors: (Constant), MSQ_FACTOR2, OCQ_FACTOR2, OCQ_FACTOR1; d. Dependent Variable:
MSQ_FACTOR1

Intrinsic satisfaction accounts for 35.7% of the variance in extrinsic satisfaction. Affective
commitment and intrinsic satisfaction account for 63.7% of the variance in extrinsic
satisfaction. Finally, continuance commitment, affective commitment and intrinsic
satisfaction account for 72.5% of the variance in extrinsic satisfaction. Adjuster R2 does
not change radically so if the sample was derived from the population from which the
sample was taken, independent variables would account for almost the same percentage of
variance in extrinsic satisfaction.
Conclusions, Limitations and Further Research Suggestion
Minnesota Satisfaction Questionnaire analyses different aspects of the job satisfaction.
However, two factors could be identified: intrinsic and extrinsic satisfaction. Exploratory
factor analysis conducted in the US and Taiwan has similar factor structure, but it seems
that BH sample structure is more similar to Taiwan than US sample. Organization
Commitment Questionnaire discovered two factors: continuance and affective
commitment. Worker Motivation Questionnaire discovered two kinds of instruments to
improve motivation during day: intrinsic and extrinsic.
First regression model shows that passion affect motivation level (measured in hours) and
it accounts for 47% in the variance of the hours people are motivated. However, other two
independent variables (extrinsic and intrinsic motivation instruments) do not improve
significantly model and the model does not meet multiple regression assumptions.
Therefore, it was not analyzed. However, another model emerged from the collected data.
Intrinsic satisfaction, and organizational commitment (both continuance and affective)
seems to be a good predictor of extrinsic satisfaction. Managerial implication of this is: if
managers want to improve workers’ satisfaction of the working environment, they should

11

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

increase intrinsic satisfaction, as well as workers emotions toward organization (affective
commitment) and should increase costs of leaving the organization (continuance
commitment).
At shallow view at the data collected could derive conclusion that sample size could be
limitation to this research. However, all relevant tests provide sufficient information to
confirm that factor analysis is the appropriate technique. According to some researches
(Field, 2005, p.640; Guagagnoli and Velicer, 1988) factor with four or more loadings
greater than 0.6 is reliable which was the case in this research. Some argues that overall
KMO greater than 0.7 is good enough to use exploratory factor analysis. While there is no
doubt that data for factor analysis was collected properly (Likert scale), precision of data
for regression data for the first model could be improved by conducting in-depth
interviews.
Further researches should be focused on discovering factors that could predict motivation
level in Bosnian-Herzegovinian environment. As it is already confirmed (in the literature
as well as by this research), salary is not an important predictor of worker motivation and
satisfaction. While passion seems to be the most important predictor of motivation, it is
questionable what facets of passion are and how to measure them properly.
References
Atkinson, Robert D. ve Ulevich, Jacob. (2000). Digital Government: The Next Step to
Reengineering the Federal Government. Progressive Policy Institute Technology
&amp; New Economy Project.www.ppionline.org/documents/DigitalGov.pdf, 5. date
of access: 12.02.2013.
Amabile T., Kramer, S. (2010). What Really Motivates Workers?. Harvard Business
Review, January-February 2010
Field, A. (2005). Discovering Statistics Using SPSS. Second Edition. SAGE publications.
Ferguson, T. D., Cheek, R. (2011). How Important Are Situational Constraints in
Understanding Job Satisfaction? International Journal of Business and Social
Science, Vol. 2 No. 22; December 2011
Ford, H. (2008). My Life and Work: An Autobiography of Henry Ford. BN Publishing
Guadagnoli, E., Velicer, W. (1988). Relation of sample size to the stability of component
pattern. Psychological Bulletin, 103/ 265-275
Hair, J. Black, W., Babin, B. Anderson, R. (2010). Multivariate Data Analysis. Seventh
edition. Prentice Hall
Meyer, J.P., Allen, N.J (1997). Commitment in the workplace – Theory, research, and
application. Newbury Park, CA: Sage
Neeru Malhotra, Avinandan Mukherjee, (2004) The relative influence of organisational
commitment and job satisfaction on service quality of customer- contact
employees in banking call centres. Journal of Services Marketing, Vol. 18 Iss: 3,
pp.162-174
12

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Rahimić, Z. (2010). Menadžment ljudskih resursa. Ekonomski fakultetu u Sarajevu,
Sarajevo.
Rahimić, Z. (2013). Influence of Organizational Climate on Job Satisfaction in Bosnia and
Herzegovina Companies, International Business Research: Vol. 6, No. 3:2013,
ISSN 1913-9004 E-ISSN 1913-9012, pp. 129-139
Rogelberg, S.G., Allen, J.A., Shanock, L. Scott, C., Shuffler, M. (2010). Employee
Satisfaction with Meetings: A Contemporary Facet of Job Satisfaction. Human
Resource Management, March–April 2010, Vol. 49, No. 2, Pp. 149–172
Shaikh, M.A., Bhutto, N.A., Maitlo, Q. (2012). Facets of Job Satisfaction and Its
Association with Performance. International Journal of Business and Social
Science. Vol. 3 No. 7; April 2012
Sharma, J.P, Bajpai, N. (2011). Salary Satisfaction as an Antecedent of Job Satisfaction:
Development of a Regression Model to Determine the Linearity between Salary
Satisfaction and Job Satisfaction in a Public and a Private Organization. European
Journal of Social Sciences. Volume 18, Number 3 (2011)
Wang, J., Tolson, H., Chiang, T., Huang, T. (2010). An exploratory factor analysis of
workplace learning, job satisfaction, and organization commitment in small to
midsize enterprises in Taiwain. Human Resource Development International. Vol.
13, No. 2, April 2010, 147-163
Westover, J., Westover, A., Westover, L. (2010). Enhancing long-term worker productivity
and performance. International Journal of Productivity and Performance
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Quality Characteristics and Worker Satisfaction, 1989-2005. International Journal
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13

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                <text>Significant Predictors of Employees’ Motivation and  Employees’ Job Satisfaction</text>
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RAHIMIĆ, Zijada</text>
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                <text>As Henry Ford noted in his autobiography “business *…+ is not a machine. It  is a collection of people who are brought together to do work.” In existing  literature it is evident that soft approach of human resources is  predominant since researches are more focusing on workers’ satisfaction  of the job and different aspects of job satisfactions in various businesses’  environment rather than treating workers the same way as other  resources are treated (hard approach). However, job satisfaction is a multifaceted  construct. The most conventional aspects of satisfaction are:  satisfaction with pay, promotion opportunities, co-workers, supervision,  and the work itself. Some researches examine model where passion and  organizational commitment are important predictor of job satisfaction.  The purpose of this research is to identify factor structures associated with  Minnesota Satisfaction Questionnaire (MSQ), Organizational Commitment  Questionnaire (OCQ) and Worker Motivation Questionnaire (WMQ) and to  develop regression model that will be able to predict level of motivation  (measured in hours) and workers satisfaction on the sample from Bosnia  and Herzegovina.  An online questionnaire was distributed to individuals by e-mail (Google  Survey Tool). A total of 63 surveys were obtained and analysed. Data  screening, assumption testing and sampling adequacy was done according  to Field (2005). All relevant tests (such as KMO) provide sufficient  information to confirm that factor analysis is the appropriate technique for  the sample.  First regression model shows that passion affect motivation level  (measured in hours) and it accounts for 47% in the variance of the hours people are motivated. However, other two independent variables  (extrinsic and intrinsic motivation instruments) do not improve significantly  model. Another model emerged from the collected data. Organizational  commitment (both continuance and affective) seems to be a good  predictor of extrinsic satisfaction of the workers. Implication of this is: if  managers want to improve workers’ satisfaction of the working  environment, they should arouse workers emotions toward organization  (affective commitment) and should increase costs of leaving the  organization (continuance commitment). Further researches should be  focused on discovering factors that could predict motivation level in  Bosnian-Herzegovinian environment. As it is already confirmed (in the  literature as well as by this research), salary is not an important predictor  of worker motivation and satisfaction. While passion seems to be the most  important predictor of motivation, it is questionable what facets of passion  are and how to measure them properly.  Keywords: Job Satisfaction, Organization Commitment, Employees’  Motivation, Regression Model, Bosnia And Herzegovina.</text>
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                    <text>IZVORNI NAUČNI RAD
UDK 351.78(497.6)

Sigurnost i povjerenje građana u institucije sigurnosti
Bosne i Hercegovine
Doc. dr. sc. Mirza Smajić
Fakultet političkih nauka Univerziteta u Sarajevu
Email: smajicm@fpn.unsa.ba
Mr. sc. Sead Turčalo
Fakultet političkih nauka Univerziteta u Sarajevu
Email: turcalos@fpn.unsa.ba
Sažetak: Stepen povjerenja u institucije sigurnosti direktno se

veže i za stepen demokratske konsolidacije određenog društva,
što u krajnjoj liniji određuje stanje demokratskih i
sigurnosnih prilika u zemlji. Autori u tekstu testiraju
određene hipoteze, koje se odnose na povjerenje građana u
domaće i međunarodne institucije sigurnosti u Bosni i
Hercegovini i osjećaju sigurnosti građana, predstavljajući
vlastite rezultate istraživanja. Istraživanje je provedeno na
prostoru cijele Bosne i Hercegovine na uzorku od 730
ispitanika uvažavajući pri tome geografsku, administrativnu
i etničku heterogenost Bosne i Hercegovine. Posebno želimo
naglasiti specifičnost provedenog istraživanja, jer su ispitanike
osim građana, činili policijski službenici i zastupnici u
Parlamentarnoj skupštini BiH što dodatno predstavlja
mogućnost realnog određivanja stepena povjerenja u
institucije sigurnosti, kao i stepena konsolidacije demokratije
u Bosni i Hercegovini.

Ključne riječi: sigurnost,

povjerenje, Bosna i
Hercegovina, demokratija,
institucija

705

�Mirza Smajić, Sead Turčalo

UVOD
Posmatrano iz perspektive politološke znanosti povjerenje predstavlja ključni faktor
za uspostavljanje političke stabilnosti, sigurnosti i ekonomskog prosperiteta jedne države. S
druge strane, sigurnost se ubraja u primarne ljudske potrebe 1, odnosno to je jedna od
osnovnih životnih funkcija i konstantna djelatnost u svim vremenskim etapama razvoja
čovječanstva. Nadalje, sigurnost treba posmatrati i kao barijeru između konstruktivnih i
destruktivnih sila, budući da naspram sigurnosti stoje nesigurnost, ugrožavanje, prijetnje. U
takvom stanju, čovjek ne može razvijati i obavljati svoje životne funkcije jer traži modul
otpornosti i prevladavanja prema vrstama ugrožavanja, koje mogu biti prouzrokovane
pojavama iz prirode ili interakcijom unutar jednog ili više društava.
Iako je demokratija danas postala najprihvatljiviji oblik političkog uređenja, ipak
složena etnička, vjerska i kulturna slika novonastalnih država postaje ključni izazov politici
mira, stabilnosti i demokratije. Polazimo od pretpostavke da je povjerenje temeljni element
političke kulture, odnosno da je glavni indikator kako bi se „kanalizirali sukobi i konflikti
unutar političkog sistema“ (Baloban/Rimac, 1998: 664). Sociolozi Nikodem i Čupić
smatraju da je stepen povjerenja, koji građani iskazuju u osnovne institucije i organizacije
društva, ključni sociokulturni potencijal samog društva 2. Na osnovu sociološke literature i
istraživačke prakse neophodno je naglasiti višedimenzionalnost pojma povjerenja, jer se vrlo
često posmatra kao psihološka, etička ili čak racionalna kalkulacija. Pored toga, neki autori
naglašavaju nužnost razlikovanja povjerenja u ljude i povjerenja u institucije 3. Pojedini autori,
također naglašavaju da povjerenje u institucije predstavlja indikator ukupnog društvenog
poredka, odnosno, efikasno funkcioniranje institucija doprinosi funkcioniranju čitavog
društva i države. Upravo političke teorije naglašavaju da jaka efikasnost institucija
„obezbeđuje sveukupno jačanje altruizma i solidarnosti u društvu, a ovo se dalje prenosi na
interpersonalne odnose i u funkciji je legitimacije čitavog društva“. Kramer (1999) upravo
ovakvu funkciju objašnjava na način da se društvo ustrojava kao „svojevrsna zajednica, garant
osjećanja sigurnosti pojedinaca u vrijednosnom smislu“ (Bešić, 2011: 121-122).
Prethodne konstatacije pokazuju stalnu nužnost ispitivanja stepena povjerenja u
institucije, a sa ciljem jačanja efikasnosti institucija i izgradnje jednog funkcionalnog,
U tom kontekstu, jedan od glavnih predstavnika psihoanalize Sigmund Freud (1856-1939) smatra da
je čovjek biće „koje je pod snažnim utjecajem ili vlašću urođenih nagona i koje djeluje pod utjecajem
konflikata u samom sebi i svojih nesvjesnih determinanti“ (Fulgosi, 1997:247).
2
Krunoslav Nikodem i Gordan Črpić: Izlaganje na Nacionalnom kongresu Hrvatskog sociološkog
društva: „Sociologija i promjena – izazovi i budućnost“; Zagreb, 7-8. aprila, 2011.godine.
3
Osnovna razlika, prema Bešiću, povjerenja u institucije i ljude je u tome što su institucije bezlične.
Nadalje, Gidens (1990) smatra da temelj na kome počiva povjerenje u institucije „zapravo je društvena
konvencija, koja počiva na zakonima, pravilima i standardima, kao i etičkim kodovima koji obavezuju
zapošljenje u tim institucijama na određena ponašanja.(..).U njima se insistira na značenju socijalnog
poverenja za funkcionisanje institucija, posebno političkih institucija“ (Bešić, 2011: 121).
1

706

�Sigurnost i povjerenje građana u institucije sigurnosti Bosne i Hercegovine
solidarnog i pravednijeg društva. Zbog toga, ovakva ili slična istraživanja povjerenja u
institucije sistema se vrlo često provode u zemljama Europske unije kako bi se došlo do
reprezentativnog i validnog rezultata povjerenja u nacionalne i nadnacionalne institucije. Za
ovakvu vrstu istraživanjam, odnosno provedena istraživanja pokazuju da se najčešće testira
teorija o socijalnom kapitalu, odnosno ispitivanje ključne hipoteze: „pretpostavka da će u
svakoj od zemalja biti veći stepen povjerenja u institucije ukoliko je veći stepen socijalnog
poverenja“ 4.
Primarno naše istraživanje se odnosi na povjerenje u institucije sigurnosti Bosne i
Hercegovine, a kako bi generalno utvrdili:
•
•
•
•
•

opći stepen funkcioniranja, odnosno povjerenja u institucije, pa i društvu,
efikasnost političkih elita,
društvenu koheziju unutar bosanskohercegovačkog društva,
stepen demokratske konsolidacije,
stepen ili osjećaj sigurnosti pojedinca u društvu i sl.

Posmatrano iz našeg ugla, Bosna i Hercegovina se još uvijek nalazi u procesu
tranzicije i ona se po mnogim faktorima razlikuje od drugih država. Prije svega, Bosna i
Hercegovina je postratno društvo koje je u dobroj mjeri partikularizirano i razbijeno po
etničkim, vjerskim i socijalnim kategorijama, a što je zasigurno posljedica izražene
etnopolitičke dimenzije. Posljedica takvog stanja dovela je do uspostavljanja novih standarda,
pa čak i kontranormi (Abazović, 2008: 74). Posebno želimo naglasiti da ovakvo stanje
karakterizira nizak nivo povjerenja, odnosno postoje ključni problemi, koji opterećuju
međusobne odnose što sveukupno dovelo do slabljenja unutrašnjih faktora (civilnog društva)
kao glavnih generatora da se postigne konsolidacija demokratije (Sarajlić-Maglić, 2008: 15).
Općenito, nijedno društvo, bilo da je riječ o savremenom, bilo o tradicionalnom, nije imuno
na određene krize i stanja. Taj stepen se određuje na osnovu razvoja određenih parametara i
karakteristika društva, pa i države, kao što su, npr., razvoj ljudskih prava i sloboda, suveren
građanin, stepen političkog pluralizma, odlučivanje većine i manjine, opći stepen
demokratskog progresa… (Zgodić, 2002). Međutim, u društvima kakvo je i
bosanskohercegovačko, preovladavaju kolektivni umjesto građansko-individualnih
suvereniteta. U takvom ambijentu, u kojem preovladava problem sa identitetom i odnosom
prema identitetima, nerazumijevanjem drugog i drugačijeg razvijaju se sigurnosni rizici koji
mogu višeslojno, višeznačajno i višemjerno proizvoditi, održavati i nerijetko produbljivati
stanje nesigurnosti građana, društvenih grupa, pa i društva u cjelini. Na tom fonu, identitet u
Bosni i Hercegovini se posmatra singularno i po sistemu nametanja. Time se dolazi do
depersonalizacije pojedinca od dijela političkih elita, dijela religijskih autoriteta višeg ili nižeg
4
Pored navedene hipoteze istraživanjem se želi propitati i još jedna ključna hipoteza, koja pretpostavlja
da će povjerenje u institucije biti veće ukoliko su pojedinci dobrovoljno uključeni u volonterske
organizacije (šire u Bešić, 2011: 122).

707

�Mirza Smajić, Sead Turčalo
ranga koji doprinose dehumanizaciji politike vršeći ideološko i političko nasilje, kako nad
„svojima“, tako i nad drugima (Abazović, 2010: 100). U nastavku rada ćemo prezentirati
hipotetički okvir i rezultate istraživanja povjerenja u insitucije sigurnosti Bosne i
Hercegovine.

Hipotetički ovir i rezultati istraživanja
U tekstu polazimo od hipoteze da društveno-političko stanje u Bosni i Hercegovini
generiran nepovjerenje u institucije kao permanentne indikatore kriznog stanja koje ostvaruje
povratni negativni efekat na situaciju unutar države.
Anketni upitnik 5 imao je prvenstveno cilj da se propitaju mišljenja određenih
kategorija građana, ali i stručne i političke javnosti o sigurnosnim prijetnjama demokratskoj
konsolidaciji bosanskohercegovačkog društva. Na osnovu toga, konceptualizacija i izrada
anketnog upitnika utjecali su na određivanje strukture, te reprezentativnosti uzorka
ispitanika. U odabiru strukture uzorka, a na osnovu definiranih zadataka i cilja anketnog
upitnika, izabrane su tri kategorije (vrste) ispitanika koje čine dio ukupne
bosanskohercegovačke populacije:
1. građani,
2. policijski službenici ili „stručna javnost“,
3. politička javnost, odnosno zastupnici u Parlamentarnoj skupštini Bosne i
Hercegovine.
Cilj ovako složene strukture uzorka je bio prikupiti nove, cjelovite i izvorne podatke
koji će pružiti mogućnost za veću verifikacijsku vrijednost, a time i širi uvid u stavove
odabranog uzorka. Namjera je bila da se građani anketiraju slučajnim odabirom, kako bi se
dobile individualne percepcije o sigurnosnim prijetnjama, stepenu povjerenja i demokratskim
vrijednostima u Bosni i Hercegovini. Kada su u pitanju sigurnosne prijetnje, dobijeni podaci
su omogućili realan uvid u temeljne stavove navedene populacije. To je pomoglo i u
sagledavanju stanja sigurnosnih i demokratskih prilika u Bosni i Hercegovini, posebno ako se
ima u vidu da se sa sigurnosnog stanovišta vrlo lako manipulira percepcijom sigurnosnih
prijetnji građana, što se odražava na potencijalne efekte koji se mogu osjetiti kao ugrožavanje,
strah, neizvjesnost, nepovjerenje i dr. (Lisica, 2011: 164). Određene kategorije stručne i
političke javnosti anketirane 6 su zbog svoje pozicije i utjecaja u bosanskohercegovačkom
Istraživanje je proverdeno za potrebe doktorske disertacije “Sigurnosne prijetnje demokratskoj
konsolidaciji bosanskohercegovačkog društva“ odbranjene 08.februara 2013.godine na Fakultetu
političkih nauka Univerziteta u Sarajevu.
6
Popunjavanje anketnog upitnika izvršeno je u periodu od 11. juna do 20. jula 2012. godine na
prostoru cijele Bosne i Hercegovine, a prema unaprijed određenoj strukturi i reprezentativnom uzorku
ispitanika.
5

708

�Sigurnost i povjerenje građana u institucije sigurnosti Bosne i Hercegovine
društvu. Prema tome, „stručnu javnost“ činili su policijski službenici u oba bh. entiteta čija
percepcija i iskustvo o sigurnosnim prilikama u društvu mogu poslužiti za oblikovanje
preciznijeg profila povjerenja u institucije, te prijetnje i razvoja budućeg mehanizma za
njihovo detektiranje i suzbijanje na prostoru Bosne i Hercegovine. Treća kategorija ispitanika
se odnosi na zastupnike u Parlamentarnoj skupštini Bosne i Hercegovine. Naime, oni svojim
političkim djelovanjem mogu utjecati na oblikovanje sistema sigurnosti, mišljenje
dominantnih društvenih grupa i pojedinaca i time razviti određeni sistem vrijednosti koji će
unaprijediti sigurnosnu kulturu i doprinijeti sigurnijem ambijentu na putu demokratske
konsolidacije bosanskohercegovačkog društva.
Na osnovu prethodno utvrđenih instrumentarija za empirijsko istraživanje,
pristupilo se odabiru reprezentativnog uzorka za Bosnu i Hercegovinu. Da bi dobijeni
rezultati bili međusobno uporedivi, prilikom odabira uzorka vodilo se računa o tome da
određene karakteristike ispitanika budu što više ujednačene (teritorijalna, spolna, etnička,
obrazovna…). Nakon odabira cjelokupne strukture, demografska i socijalna reprezentativnost
uzorka izvršena je prema shemi slučajnog uzorka, a na osnovu slojevitih izvora podataka.
Primarna jedinica odabira slučajnog uzorka u strukturi „građana“, u pogledu općih podataka,
definirana je pomoću procjena i metodologija entitetskih zavoda za statistiku: stanovništvo i
teritorijalni ustroj 7 (N=395). Za određivanje reprezentativnog uzorka „stručne javnosti“
istraživanje je bilo ograničeno na policijske službenike u entitetskim, odnosno kantonalnim
upravama policije i policiji Brčko Distrikta BiH 8 (N=310). Kao treća populacija u strukturi
uzorka izabrani su zastupnici u Parlamentarnoj skupštini Bosne i Hercegovine (N=25). Na
osnovu prezentiranih činjenica, ukupan uzorak za empirijsko istraživanje, koji je obrađen i na
osnovu kojeg su rađene interpretacije iznosio je 730 ispitanika. Uzorak je bio slučajan i
reprezentativan, odnosno terensko istraživanje je provedeno na teritoriji cijele Bosne i
Hercegovine. Istraživanje je izvršeno u 68 lokalnih zajednica u Bosni i Hercegovini (općine i
gradovi), od toga je 47 lokalnih zajednica iz Federacije Bosne i Hercegovine, a 20 iz
Republike Srpske i Brčko Distrikta BiH (tabela 1).

Statistički godišnjak/ljetopis Federacije Bosne i Hercegovine, Sarajevo, 2011. godina, i Statistički
godišnjak Republike Srpske, Banja Luka, 2011. godina.
8
Na osnovu procjene EUPM misije u Bosni i Hercegovini, u 2010. godini ukupno je bilo 16.453
policijska službenika od čega 3.155 u policijskim agencijama na državnom nivou, 505 na federalnom
nivou, odnosno 7.034 policijska službenika u kantonalnim ministarstvima unutrašnjih poslova, 5.184 u
Republici Srpskoj i 238 policijska službenika u Brčko Distriktu Bosne i Hercegovine (Women in
Police, EUPM, Sarajevo 2010:6).
7

709

�Mirza Smajić, Sead Turčalo
Teritorijalna
distribucija
ispitanika

Ukupan uzorak
Građani
Policijski
službenici
Zastupnici u
PSBiH
Općine

Federacija Bosne i
Hercegovine

Republika Srpska

Brčko Distrikt
BiH

Bosna i
Hercegovina

N

%

N

%

N

%

N

%

469
248
201

64,2%
62,8%
64,8%

244
141
98

33,5%
35,7%
31,6%

17
6
11

2,3%
1,5%
3,5%

730

100,0

395
310

100,0
100,0

20

80%

5

20%

---

---

25

100,0

47

69,2%

20

29,4%

1

1,4%

68

100,0

Tabela 1: Teritorijalna distribucija ispitanika (entitet, općina)
U nastavku će biti predstavljene i analizirane osnovne frekvencije kao i procenti
odgovora cjelokupne strukture uzorka (N=730) na postavljena pitanja. Ovi podaci će
omogućiti da se sagledaju mišljenja i stavovi o o povjerenju u organe i institucije BiH čiji je
zadatak sigurnost ljudi, imovine i zemlje. Posebno treba naglasiti rezultate koji se odnose na
lični osjećaj sigurnosti.

Percepcija sigurnosti kod ispitanika
U nastavku su prezentirani rezultati istraživanja kojima je od ispitanika traženo da
odgovore na pitanje gdje se osjećaju sigurno u odnosu na područje u BiH. Ispitanici su se
između pet ponuđenih mogućnosti mogli opredijeliti samo za jedan odgovor: (1) na cijeloj
teritoriji Bosne i Hercegovine; (2) samo na teritoriji Federacije Bosne i Hercegovine; (3) samo
na teritoriji Republike Srpske; (4) samo na teritoriji Brčko Distrikta Bosne i Hercegovine; (5)
uopće se ne osjećam sigurno, bez obzira na područje u Bosni i Hercegovini (tabela 2).
Frekvencija i procent odgovora lične percepcije sigurnosti
Prema Vašem mišljenju,
Tip upitnika
gdje se osjećate sigurno?
Građani
Policija
Zastupnici
N
135
198
16
na cijeloj teritoriji Bosne i Hercegovine
%
34,2%
63.9%
64.0%
samo na teritoriji
Federacije Bosne i Hercegovine
samo na teritoriji Republike Srpske
samo na teritoriji Brčko Distrikta Bosne i
Hercegovine

710

Total
349
47,8%

N
%

40
10.1%

29
9.4%

2
8.0%

71
9,7%

N
%

61
15.4%

36
11.6%

3
12.0%

100
13.7%

N
%

2
0,5%

1
0,3%

0
0.0%

3
0,4%

�Sigurnost i povjerenje građana u institucije sigurnosti Bosne i Hercegovine
uopće se ne osjećam sigurno, bez obzira na
područje u Bosni i Hercegovini

Total

N
%

157
39,7%

46
14,8%

4
16.0%

N

395

310

25

207
28,4
%
730

%

100,0%

100,0%

100,0%

100,0

Tabela 2: Frekvencija i procent odgovora lične percepcije sigurnosti
Kao što se može vidjeti, najveći procent svih ispitanika (47,8%) osjeća se sigurno na
cijeloj teritoriji Bosne i Hercegovine, od čega 34,2% građana, 63,9% policijskih službenika i
64% uzorka zastupnika u PSBiH 9. Od ukupnog uzorka, 28,4% ispitanika se uopće ne osjeća
sigurno, bez obzira na područje u Bosni i Hercegovini. Rezultati pokazuju da između ovih
triju populacija postoji statistički značajna razlika a posebno je to vidljivo u odgovorima kod
građana, gdje se najveći procent (39,7%) uopće ne osjeća sigurno, bez obzira na područje,
dok se 10,1% građana osjeća sigurno samo na teritoriji FBiH, 15,4% na teritoriji RS i 0,5%
samo na teritoriji BDBiH. Između ostalog, važno je naglasiti da se apsolutna većina svih
ispitanika policijskih službenika (63,9%) i zastupnika (64,0%) osjeća sigurno na cijeloj
teritoriji BiH.
U odnosu na entitet, najveći procent građana (47,6%) iz FBiH se uopće ne osjeća
sigurno, bez obzira na područje u BiH, a samo 15,7% se osjeća sigurno na teritoriji ovog
entiteta, odnosno 35,5% građana iz FBiH se osjeća sigurno na cijeloj teritoriji BiH.
Međutim, najveći procent ispitanika iz Republike Srpske (42,6%) osjeća se sigurno samo na
teritoriji tog entiteta, odnosno 31,2% se osjeća sigurno na cijeloj teritoriji BiH, a niti jedan
ispitanik iz ovog entiteta nije se opredijelio za FBiH i Brčko Distrikt BiH.
Na kraju, može se konstatirati da se većina ispitanika osjeća sigurno, bez obzira na
područje u Bosni i Hercegovini. Međutim, različiti rezultati unutar strukture građana, a prije
svega u odnosu na nacionalnost i entitet, ne djeluju optimistično. Naime, još uvijek dominira
nepovjerenje koje generira osjećaj nesigurnosti među nacionalnim grupama, ali i postojanje
općeg nepovjerenja u institucije sigurnosti drugog entiteta. Objašnjenje prethodnog zaključka
prvenstveno se odnosi na tzv. subjektivni osjećaj sigurnosti kod svih ispitanika, a što je možda
9
Bitno je naglasiti razliku između objektivne i subjektivne sigurnosti, odnosno osjećaja sigurnosti.
Stepen objektivne sigurnosti predstavljaju statistički podaci, koji se odnosne na konkretno činjenično
stanje koje je ustanovila policija. Naprimjer, u sarajevskom naselju „XY“ u 2011. godini prijavljeno je
šest lica zbog fizičkog nasilja. Stepen subjektivne sigurnosti, odnosno osjećaj sigurnosti predstavlja lični
osjećaj lica, koji je vezan za sigurnosnu situaciju u njegovom okruženju. Ključno pitanje se odnosi na
percepciju straha kod lica, da li bi oni eventualno mogli postati žrtve nekog kriminalnog djela ili nasilja.
Naprimjer, za utvrđivanje stepena ili osjećaja sigurnosti kod građana najčešće se koriste ankete, tako da
je moguće dobiti podatke o tome da u određenom naselju u nekom gradu mnogi građani osjećaju strah
u večernjim satima, iako zvanične statistike navode da se radi o natprosječno sigurnom okruženju (šire
u Priručnik – Rad policije u zajednici u Bosni i Hercegovini, 2010:15).

711

�Mirza Smajić, Sead Turčalo
i posljedica još uvijek prisutnih stereotipa i predrasuda u bosanskohercegovačkom društvu.
Prema tome, istraživanje percepcije, stereotipa i imidža među građanima Bosne i
Hercegovine, koje je provedeno u okviru studije „Što Hrvati, Bošnjaci i Srbi misle jedni o
drugima, a što o Bosni i Hercegovini“ pokazalo je da se „relativno slabo poznaju i zanimaju
jedni za druge, te kako je njihova međusobna percepcija još uvijek opterećena stereotipima iz
prošlosti, te ratnim događanjima“ (Skoko, 2011:15). Uopćeno, studija je pokazala da postoje
ključni problemi koji opterećuju međusobne odnose, a time i razvoj države Bosne i
Hercegovine (2011:19-20): Nepostojanje zajedničkog cilja prema međusobnoj pomirbi i
izgradnji zajedničke države, jer svaki narod kroz svoje nacionalno-partikularne ciljeve vidi
budućnost; Nepostojanje niti približnog konsenzusa oko rata u Bosni i Hercegovini;
Neriješena nacionalna pitanja koja se, prema autoru studije, svakodnevno pojavljuju u politici
(izbor državnih službenika, zahtjev za medij na vlastitom jeziku…).Među ključnim
problemima je nepostojanje povjerenja među narodima navodi se u studiji.
Osim toga, visok procent homogenosti osjećaja sigurnosti kod policijskih službenika
upućuje na zaključak, koji pokazuje visok stupanj povjerenja među ovim ispitanicima, ali i
prema institucijama u kojima su zaposleni, bez obzira na područje u Bosni i Hercegovini.
Na kraju, možemo rezimirati da općenito nijedno društvo, bilo da je riječ o
savremenom, bilo o tradicionalnom, nije imuno na određene krize i stanja. Taj stupanj se
određuje na osnovu razvoja određenih parametara i karakteristika društva, pa i države, kao što
su, npr., razvoj ljudskih prava i sloboda, suveren građanin, stepen političkog pluralizma,
odlučivanje većine i manjine, opći stepen demokratskog progresa… (Zgodić, 2002).
Međutim, u društvima kakvo je i bosanskohercegovačko, preovladavaju kolektivni umjesto
građansko-individualnih suvereniteta. U takvom ambijentu, u kojem preovladava problem sa
identitetom i odnosom prema identitetima, nerazumijevanjem drugog i drugačijeg razvijaju
se sigurnosni rizici koji mogu višeslojno, višeznačajno i višemjerno proizvoditi, održavati i
nerijetko produbljivati stanje nesigurnosti građana, društvenih grupa, pa i društva u cjelini.
Nadalje, političke elite svojom huškačkom retorikom i politikom nejedinstva perpetuiraju
krize, što se u krajnjoj liniji odražava na percepciju sigurnosti. Na tom fonu, identitet u Bosni
i Hercegovini se posmatra singularno i po sistemu nametanja. Time se dolazi do
depersonalizacije pojedinca od dijela političkih elita, dijela religijskih autoriteta višeg ili nižeg
ranga koji doprinose dehumanizaciji politike vršeći ideološko i političko nasilje, kako nad
„svojima“, tako i nad drugima (Abazović, 2010:100). Nadalje, političke elite svojom
huškačkom retorikom i politikom nejedinstva perpetuiraju krize, što se u krajnjoj liniji
odražava na percepciju sigurnosti.
Prisutne etnonacionalne paradigme i kvazidemokratski ambijent doprinose
destabilizaciji demokratskih i sigurnosnih prilika u Bosni i Hercegovini. Najjednostavnije
rečeno, takva retorika služi samo kao instrument jačanja političke moći, što se u konačnici
može okarakterizirati kao sekuritizirajući potez, odnosno nepriznavanje realne opasnosti od

712

�Sigurnost i povjerenje građana u institucije sigurnosti Bosne i Hercegovine
organiziranog kriminala za bosanskohercegovačko društvo. Zbog toga, očigledne posljedice za
Bosnu i Hercegovinu su:
•
•
•
•
•

visok stepen korupcije;
zastoj u političkim i ekonomskim reformama na putu u Evropsku uniju i NATO;
nepostojanje funkcionalnih institucija države;
nedostatak demokratskog ambijenta, uz istovremeno jačanje etnokratskog
ambijenta;
konstantno perpetuiranje krize kroz jačanje nacionalizma i etničke podjele.

Povjerenje u domaće i međunarodne institucije sigurnosti
u Bosni i Hercegovini
U okviru ove sekcije istraživanja izvršeno je ispitivanje povjerenja građana,
policijskih službenika i zastupnika u Parlamentarnoj skupštini Bosne i Hercegovine u
institucije sigurnosnog sistema Bosne i Hercegovine. Značaj ovog pitanja, odnosno odgovori
anketiranih ispitanika predstavljat će realne pokazatelje povjerenja u sistem i institucije
sigurnosti u državi, kao i to u kojoj mjeri Bosna i Hercegovina treba razvijati sigurnosnu
politiku. Posebno treba naglasiti da stepen povjerenja u institucije sigurnosti odražava stav, u
našem slučaju triju komponenti bosanskohercegovačkog društva, a na osnovu kojeg se trebaju
razvijati budući sigurnosni i drugi odnosi između komponenti, kako pojedinačno, tako i u
cjelini. Uz to, svakako se ističe da se stepen povjerenja u organe i institucije sigurnosti
indirektno veže i za stepen demokratske konsolidacije određenog društva, što u krajnjoj liniji
određuje stanje demokratskih i sigurnosnih prilika u zemlji.
Ispitivanje povjerenja bosanskohercegovačkog društva u institucije sigurnosti u
Bosni i Hercegovini obuhvatilo je 12 odabranih institucija koje imaju značajnu ulogu u
sigurnosnom sistemu Bosne i Hercegovine, a to su:
1. Ministarstvo sigurnosti Bosne i Hercegovine,
2. Granična policija Bosne i Hercegovine,
3. Direkcija za koordinaciju policijskih tijela Bosne i Hercegovine,
4. Državna agencija za istrage i zaštitu (SIPA),
5. Agencija za prevenciju i borbu protiv korupcije Bosne i Hercegovine,
6. Oružane snage Bosne i Hercegovine,
7. Obavještajno-sigurnosna agencija Bosne i Hercegovine (OSA),
8. Policija Republike Srpske,
9. Policija Federacije Bosne i Hercegovine (Federalna uprava policije),
10. Kantonalna policija u Federaciji Bosne i Hercegovine (Kantonalna uprava policije),
11. Policijska misija Evropske unije u Bosni i Hercegovini (EUPM) i
12. Međunarodne vojne snage u Bosni i Hercegovini (EUFOR i NATO).
713

�Mirza Smajić, Sead Turčalo
U vezi s tim pitanje/teza u anketnom upitniku je glasilo/glasila: „Prema Vašem
mišljenju, ocijenite povjerenje u organe i institucije sigurnosti u Bosni i Hercegovini“, a
povjerenje je prosuđivano na skali od pet stepeni (1) nikakvo, nemam povjerenje; (2) moje
povjerenje je jako malo; (3) moje povjerenje je malo; (4) donekle imam povjerenje i (5) imam
veliko povjerenje.
U narednoj tabeli prezentirani su odgovori svih ispitanika o povjerenju u institucije
sigurnosnog sistema u Bosni i Hercegovini, a koji su u korelaciji sa skalom u rasponu od
„imam veliko povjerenje“ do „nikakvo, nemam povjerenje“.

Ministarstv
o sigurnosti
Bosne i
Hercegovin
e

bro
j
%

Granična
policija
Bosne i
Hercegovin
e

bro
j
%

Direkcija za
koordinacij
u
policijskih
tijela Bosne
i
Hercegovin
e

bro
j
%

714

ran
g

ran
g

ran
g

Područje nepovjerenja ispitanika

Područje povjerenja ispitanika

Broj ispitanika

Rekapitulacija

Nikakvo, nemam povjerenje

Moje povjerenje je jako malo

Moje povjerenje je malo

Donekle imam povjerenje

Odgovori

Imam veliko povjerenje

Prema Vašem
mišljenju,
ocijenite
povjerenje u
organe i
institucije
sigurnosti u
Bosni i
Hercegovini.
(frekvencija
odgovora za sve
ispitanike
N=730)

90

287

195

85

73

730

377

353

12,3
%
3

39,3
%
1

26,7
%
2

11,6
%
4

10,0
%
5

100
%

51,6
%

48,4
%

113

344

171

71

31

730

457

273

15,5
%
3

47,1
%
1

23,4
%
2

9,7%

4,2%

100
%

62,6
%

37,4
%

4

5

84

259

224

94

69

730

343

387

11,5
%
4

35,5
%
1

30,7
%
2

12,9
%
3

9,5%

100
%

47,0
%

53,0
%

5

�Sigurnost i povjerenje građana u institucije sigurnosti Bosne i Hercegovine

Državna
agencija za
istrage i
zaštitu
(SIPA)

bro
j
%

Agencija za
prevenciju i
borbu
protiv
korupcije
Bosne i
Hercegovin
e

bro
j
%
ran
g

Oružane
snage
Bosne i
Hercegovin
e

bro
j
%

Obavještajn
osigurnosna
agencija
Bosne i
Hercegovin
e

bro
j
%

Policija
Republike
Srpske

bro
j
%

ran
g

ran
g

ran
g

ran
g

Policija
Federacije
Bosne i
Hercegovin
e
(Federalna
uprava
policije)

bro
j
%
ran
g

168

266

148

64

84

730

434

296

23,0
%
2

36,4
%
1

20,3
%
3

8,8%

100
%

59,5
%

40,5
%

5

11,5
%
4

45

138

214

165

168

730

183

547

6,2%

29,3
%
1

22,6
%
3

23,0
%
2

100
%

25,1
%

74,9
%

5

18,9
%
4

117

282

160

78

93

730

399

331

16,0
%
3

38,6
%
1

21,9
%
2

10,7
%
5

12,7
%
4

100
%

54,7
%

45,3
%

77

241

186

107

119

730

318

412

10,5
%
5

33,0
%
1

25,5
%
2

14,7
%
4

16,3
%
3

100
%

43,6
%

56,4
%

202

215

157

75

81

730

417

313

27,7
%
2

29,5
%
1

21,5
%
3

10,3
%
5

11,1
%
4

100
%

57,1
%

42,9
%

167

328

143

41

51

730

495

235

22,9
%
2

44,9
%
1

19,6
%
3

5,6%

7,0%

100
%

67,8
%

32,2
%

5

4

715

�Mirza Smajić, Sead Turčalo
Kantonalna
policija u
Federaciji
Bosne i
Hercegovin
e
(Kantonaln
a uprava
policije)

bro
j
%

Policijska
misija
Evropske
unije u
Bosni i
Hercegovin
i (EUPM)

bro
j
%

Međunarod
ne vojne
snage u
Bosni i
Hercegovin
i ( EUFOR
i NATO)

bro
j
%

ran
g

ran
g

ran
g

199

287

139

57

48

730

486

244

27,3
%
2

39,3
%
1

19,0
%
3

7,8%

6,6%

100
%

66,6
%

33,4
%

4

5

108

244

192

91

95

730

352

378

14,8
%
3

33,4
%
1

26,3
%
2

12,5
%
5

13,0
%
4

100
%

48,2
%

51,8
%

126

230

153

81

140

730

356

374

17,3
%
4

31,5
%
1

21,0
%
2

11,1
%
5

19,2
%
3

100
%

48,8
%

51,2
%

Tabela 3: Povjerenje u institucije sigurnosnog sistema – frekvencije odgovora za sve ispitanike
(N=730)
Iako je tabela statistički složena, rekapitulacijom su se pokušale poredati statističke
veličine koje pokazuju „područje povjerenja“, odnosno „područje nepovjerenja ispitanika“.
Prema tome, svi ispitanici u uzorku imaju povjerenje u sljedeće institucije sigurnosnog
sistema u Bosni i Hercegovini:
1.
2.
3.
4.
5.
6.
7.

716

Policija Federacije Bosne i Hercegovine – Federalna uprava policije (67,8%);
Kantonalna policija u FBiH – Kantonalna uprava policije (66,6%);
Granična policija Bosne i Hercegovine (62,6%);
Državna agencija za istrage i zaštitu – SIPA (59,5%);
Policija Republike Srpske (57,1%);
Oružane snage Bosne i Hercegovine (54,7%);
Ministarstvo sigurnosti Bosne i Hercegovine (51,6%).

�Sigurnost i povjerenje građana u institucije sigurnosti Bosne i Hercegovine
Nasuprot područjima koja pokazuju „povjerenje“, svi ispitanici u uzorku su svoje
nepovjerenje iskazali prema sljedećim institucijama:
1.
2.
3.
4.
5.

Agencija za prevenciju i borbu protiv korupcije BiH (74,9%);
Obavještajno-sigurnosna agencija BiH (56,4%);
Direkcija za koordinaciju policijskih tijela BiH (53%);
Policijska misija Evropske unije u BiH – EUPM (51,8%);
Međunarodne vojne snage u BiH – EUFOR i NATO (51,2%).

Može se konstatirati da svi ispitanici najviše povjerenja primarno imaju u policijske
agencije na državnom, entitetskom i kantonalnom nivou, a zatim slijede Oružane snage
Bosne i Hercegovine i Ministarstvo sigurnosti BiH. Ovi rezultati pokazuju afirmativan stav
ispitanika prema domaćim institucija za provođenje zakona, jer policijske agencije imaju
relativno pozitivan imidž u javnom i stručnom diskursu u borbi protiv organiziranog
kriminala i korupcije, u stanju javnog reda i mira. Može se istaći i vrlo afirmativna i
profesionalna uloga OSBiH u operacijama podrške miru. Ipak, iako su ispitanici u najvećem
procentu iskazali stepen nepovjerenja prema najmlađoj instituciji, tj. Agenciji za prevenciju i
koordinaciju borbe protiv korupcije BiH, to je vjerovatno posljedica koja proizlazi iz samog
naziva agencije, odnosno društvo očekuje upravo najveće pomake u borbi protiv korupcije,
što su i potvrdili u prethodnim pitanjima. Treba napomenuti da Agencija u okviru svoje
nadležnosti nema tzv. represivne mehanizme 10, već kroz edukacije, unapređenje pravnog
okvira i podsticanje civilnog društva eliminira pojavne oblike korupcije i sl. Bitno je istaći da
u posljednje dvije godine Agencija nije imala punu budžetsku i materijalnu podršku
bosanskohercegovačkih institucija, a što je vjerovatno utjecalo na rad i aktivnosti agencije.
Također, nepovjerenje ispitanika iskazano je prema Obavještajno-sigurnosnoj agenciji BiH i
Direkciji za koordinaciju policijskih tijela u BiH. Međutim, kada je riječ o Obavještajnosigurnosnoj agenciji BiH, ona svoj rad zasniva kroz obavještajne mehanizme koji uglavnom
nisu javne prirode, što je vjerovatno utjecalo na „nepovjerenje“ ispitanika, a Direkcija za
koordinaciju policijskih tijela BiH svoje poslove vrši van direktnog kontakta sa građanima.
Najmanje povjerenja ispitanici imaju u EUPM i međunarodne vojne snage u Bosni i
Hercegovini, ali bitno je istaći da je između ovih dviju „institucija“ najmanji razmak
povjerenja i nepovjerenja u odnosu na sve ostale.
Međutim, kada su u pitanju samo građani, pokazalo se da imaju vrlo nizak stepen
stupanj povjerenja u institucije sigurnosti u Bosni i Hercegovini. Međutim, dubljom i
složenom analizom smo utvrditi da odgovori variraju i pokazuju različite vrijednosti, osobito
kada je u pitanju povjerenje u institucije sigurnosti na državnom nivou. U suštini, većina
građana sa teritorije FBiH podržava institucije u ovom entitetu i na državnom nivou, dok
ispitanici sa teritorije RS nemaju veliko povjerenje u državne institucije, ali imaju u Policiju
Republike Srpske. Također, u odnosu na nacionalnost primjetan je trend „nepovjerenja“
10

Šire na http://www.apik.ba (10. mart 2014).

717

�Mirza Smajić, Sead Turčalo
prema državnim i međunarodnim institucijama pretežno kod ispitanika srpske nacionalnosti,
dok kod Bošnjaka, Hrvata i Ostalih postoji veći stupanj povjerenja u državne, ali ne i u
međunarodne institucije sigurnosti. Općenito, može se zaključiti da u odgovorima građana
dominiraju određena etnopolitička i etnoteritorijalna razmišljanja, što se u krajnjem odražava
na cjelokupni sistem sigurnosti, odnosno njegovu partikularnost, pri čemu se vrlo teško
dolazi do zajedničkog konsenzusa kada je u pitanju etatistička logika. Naravno da ovakvo
stanje kod građana direktno proizlazi iz etnonacionalne paradigme i kvazidemokratskog
ambijenta, koji prevladava u bosanskohercegovačkom javnom i političkom diskursu, odnosno
konstantno perpetuiranje krize doprinosi defragmentizaciji sigurnosnog sistema Bosne i
Hercegovine, čime slabi povjerenje ne samo u institucije već i u „druge“. Kada je riječ o
„policijskim službenicima“ generalno imaju povjerenje u institucije sigurnosti u Bosni i
Hercegovini. Međutim, iako je empirijsko istraživanje obuhvatilo samo pripadnike
entitetskih i kantonalnih policija, može se potvrditi da unutar ove grupe postoji određeni
stepen kulture povjerenja, što je vjerovatno posljedica saradnje između policijskih agencija.
Ipak, u odnosu na varijable „entitet“ i „nacionalnost“ postoje značajne razlike u povjerenju,
osobito kada je u pitanju (ne)povjerenje prema agencijama na državnom nivou ispitanika iz
Republike Srpske, kao i ispitanika srpske nacionalnosti. U tom kontekstu, nedovoljan je
stepen koordinacije, ali i subordinacije između policijskih agencija u Bosni i Hercegovini, a
što ima za posljedicu „dezintegriranu“ organizaciju policijskog sistema Bosne i Hercegovine.
I konačno, posljednja komponenta u istraživanju (zastupnici u Parlamentarnoj skupštini
BiH), a prema našoj rekapitulaciji odgovora na područje povjerenja, odnosno nepovjerenja,
pokazalo se da imaju povjerenje u institucije sigurnosti u Bosni i Hercegovini. Međutim, vrlo
značajno je napomenuti da postoje statistični značajne razlike kada je u pitanju varijabla
„nacionalnost“ i „entitet“. Tako naprimjer poslanici iz Republike Srpske imaju vrlo visoko
povjerenje u policiju Republike Srpske, dok prema drugim insitucijama sigurnosti imaju
malo ili nikakvo povjernje.
Na kraju, kako bismo dali jednu cjelovitu komparativnu analizu povjerenja u
institucije sigurnosnog sistema Bosne i Hercegovine za sve ispitanike u uzorku, ali i za
pojedine grupe ispitanika (građani, policijski službenici i zastupnici u PSBiH), u Tabeli 4
izračunate su aritmetičke sredine (M) odgovora za sve ispitanike u uzorku na mjernoj skali od
1 do 5.

718

�Broj
stupnjeva na
mjernoj skali
Std.
Deviation
(SD)
Varijanca (V)

Povjerenje u institucije sigurnosnog sistema
srednje vrijednosti i varijacije za sve ispitanike (N=730)

Mean (M)

Sigurnost i povjerenje građana u institucije sigurnosti Bosne i Hercegovine

Ministarstvo sigurnosti Bosne i Hercegovine

3.32

5

1.140

1.300

Granična policija Bosne i Hercegovine

3.60

5

1.000

1.001

Direkcija za koordinaciju policijskih tijela Bosne i
Hercegovine
Državna agencija za istrage i zaštitu (SIPA)

3.27

5

1.119

1.252

3.51

5

1.256

1.578

Agencija za prevenciju i koordinaciju borbe protiv
korupcije BiH
Oružane snage Bosne i Hercegovine

2.63

5

1.202

1.444

3.35

5

1.236

1.527

Obavještajno-sigurnosna agencija Bosne i Hercegovine
(OSABiH)
Policija Republike Srpske

3.07

5

1.244

1.548

3.52

5

1.295

1.676

Policija Federacije Bosne i Hercegovine (Federalna uprava
policije)
Kantonalna policija u FBiH (Kantonalna uprava policije)

3.71

5

1.094

1.196

3.73

5

1.138

1.295

Policijska misija Evropske unije u Bosni i Hercegovini
3.25
5
1.230 1.513
(EUPM)
Međunarodne vojne snage u Bosni i Hercegovini (EUFOR 3.17
5
1.363 1.859
– NATO)
Tabela 4. Povjerenje u institucije sigurnosnog sistema – srednje vrijednosti i varijacije za sve
ispitanike (N=730)
Na osnovu rezultata aritmetičke sredine (M) odgovora koji su prikazani u Grafikonu
1, na nivou kompletnog uzorka najviše povjerenje ispitanika je u Kantonalnu upravu policije
(M=3.73), Federalnu upravu policije (M=3.71), Graničnu policiju Bosne i Hercegovine
(M=3.60), Policiju Republike Srpske (M=3.52) i Državnu agenciju za istrage i zaštitu
(M=3.51).
Najniže povjerenje je u Obavještajno-sigurnosnu agenciju BiH (M=3.07) i Agenciju
za prevenciju i koordinaciju borbe protiv korupcije BiH (M=2.63).

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�Mirza Smajić, Sead Turčalo
Grafikon 1: Povjerenje ispitanika u institucije sistema sigurnosti
Bosne i Hercegovine - aritmetička sredina odgovora ispitanika
Povjerenje ispitanika u institucije sigurnosnog sistema
Aritmetička sredina odgovora ispitanika

SKALA:
5= Imam veliko povjerenje
4= Donekle imam povjerenje
3= Moje povjerenje je malo
2= Moje povjerenje je jako malo

građani (N=395)
policijski službenici (N=310)
poslanici u PS BIH (N=25)
Svi ispitanici u uzorku (N=730)

4,5

4

3,5

3

2,5

2

MS BiH

GP BiH

Direk.

SIPA

APBK BiH

OS BiH

OSA BiH

MUP RS

F MUP

K MUP

EUPM

EUFOR-NATO

Bitno je reći da se rezultati po grupama ispitanika u znatnim vrijednostima
razlikuju. Kod ispitanika iz uzorka građani najviše povjerenje je u Graničnu policiju Bosne i
Hercegovine, Federalnu upravu policije, Kantonalnu upravu policije, Državnu agenciju za
istrage i zaštitu i Oružane snage Bosne i Hercegovine, a najniže je povjerenje u Agenciju za
prevenciju i koordinaciju borbe protiv korupcije BiH i Obavještajno-sigurnosnu agenciju
BiH. Kod ispitanika iz uzorka policijski službenici najviše je povjerenje prema kantonalnim
policijama, Federalnoj upravi policije, Policiji Republike Srpske, Državnoj agenciji za istrage i
zaštitu i Direkciji za koordinaciju policijskih tijela BiH, a najniže povjerenje je prema
Agenciji za prevenciju i koordinaciju borbe protiv korupcije BiH i Obavještajno-sigurnosnoj
agenciji BiH. Posljednja grupa ispitanika u strukturi uzorka zastupnici u PSBiH najviše
povjerenja ima u Oružane snage Bosne i Hercegovine, Međunarodne vojne snage u BiH
(EUFOR – NATO), Graničnu policiju BiH, Direkciju za koordinaciju policijskih tijela BiH
i entitetske policije, a najniže povjerenje prema Ministarstvu sigurnosti BiH i Agenciji za
prevenciju i koordinaciju borbe protiv korupcije BiH.

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�Sigurnost i povjerenje građana u institucije sigurnosti Bosne i Hercegovine
Između ostalog, može se zaključiti da ispitanici iz FBiH imaju nešto veće povjerenje
u institucije sigurnosti BiH u odnosu na ispitanike iz RS. Također, zaključak je da najveće
povjerenje u institucije sigurnosnog sistema imaju ispitanici Bošnjaci, zatim Hrvati, pa
ispitanici koji se izjašnjavaju kao Ostali, a najmanje povjerenja imaju ispitanici srpske
nacionalnosti.
Generalno, a posebno kod ispitanika iz uzorka građani, postoji vrlo sličan način
rangiranja (ne)povjerenja u većinu institucija sigurnosnog sistema. Slično je i kod policijskih
službenika koji imaju znatno veće povjerenje od građana, dok zastupnici u PSBiH imaju
najveće povjerenje u institucije sigurnosti. Najveće razlike, u odnosu na varijable „entitet“ i
„nacionalnost“, utvrđene su prema entitetskim i državnim institucijama sigurnosti: povjerenje
svih ispitanika, ali i pojedinih grupa, značajnije se razlikuje prema Policiji Republike Srpske,
odnosno Federalnoj upravi ili Kantonalnoj upravi policije, gdje su najviše ispitanici Srbi
pokazali povjerenje u Policiju RS nego što su pokazali ispitanici Bošnjaci, Hrvati i Ostali.
Ove razlike su izražene i u obrnutom redoslijedu. Na nivou institucija sigurnosti Bosne i
Hercegovine, također, postoje razlike, prvenstveno u odnosu na grupe ispitanika, gdje
najmanje povjerenja imaju ispitanici građani, zatim policijski službenici a najviše povjerenja
imaju zastupnici u PSBiH. Ipak, najveće razlike povjerenja kod sve tri grupe postoje u odnosu
na varijablu „nacionalnost“, pri čemu su ispitanici Srbi iskazali znatno niže povjerenje prema
državnim, ali i međunarodnim institucijama u Bosni i Hercegovini, u odnosu na Bošnjake,
Hrvate i Ostale.
Međutim, ako kompariramo ove rezultate sa rezultatima istraživanja koje je
provedeno 2009. godine 11, a koje je obuhvatilo ukupno 3.327 ispitanika, vidljivo je da
najveće povjerenje između ostalog ispitanici imaju prema Oružanim snagama Bosne i
Hercegovine (M=3.57) i Državnoj agenciji za istrage i zaštitu (M=3.57), a najmanje
povjerenja ispitanici su pokazali prema Vladi Federacije BiH (M=277) i Vladi Republike
Srpske (M=2,69). Iako je ovo istraživanje u odnosu na uzorak i ponuđene institucije manjeg
obima, generalno se može zaključiti da nije došlo do povećanja stupnja povjerenja u
institucije sigurnosti Bosne i Hercegovine, bez obzira na varijable „nacionalnost“ ili „entitet“
(Lisica, 2011:84-86). Nadalje, komparativni rezultati istraživanja povjerenja građana u
institucije Republike Hrvatske i povjerenja u institucije EU u 2010 godini (grafikon 2) jasno
pokazuju vrlo nizak stepen povjerenja građana Republike Hrvatske u odnosu na građane
EU 12.

Lisica Darvin (2011): Sigurnosni rizici i temeljne društvene vrijednosti u Bosni i Hercegovini,
„Povjerenje u institucije sigurnosnog sustava u Bosni i Hercegovini“ str. 75-86.
12
uporedi sa Krunoslav Nikodem i Gordan Črpić: Izlaganje na Nacionalnom kongresu Hrvatskog
sociološkog društva: „Sociologija i promjena – izazovi i budućnost“; Zagreb, 7-8. aprila, 2011. godine
(str. 3).
11

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�Mirza Smajić, Sead Turčalo
Grafikon 2: Povjerenje u institucije u Hrvatskoj i EU (Trzun,2012:46)

Iako je Republika Hrvatska danas punopravna članica EU i NATO-a, te većim
dijelom završila proces demokratizacije, političke i ekonomske stabilnosti, ipak je
zabrinjavajući nizak stepen povjerenja građana u institucije. Također, nizak nivo povjerenja
građana u insitucije pokazuju i istraživanja provedena u Republici Srbiji, gdje građani najviše
nepovjerenja imaju u političke stranke i njihove lidere, odnosno domaće i međunarodne
institucije (šire Bešić,2011). Uzroke ili objašnjenja za ovakve pokazatelje je vrlo teško pronaći
zbog hetergenosti društva i država. Međutim, kao jedan od temeljnih razloga nepovjerenja
možemo pronaći u niskoj funkciji kulture povjerenja 13 građana u institucije. Na tom tragu,
važnu ulogu ima i legitimnost demokratskog poretka u tranzicijskim društvima. Prema tome,
a imajući u vidu karakteristike tranzicijskih društava na ovim prostorima, pojedini autori
zaključuju da su ona „prožeta skepticizmom i nepovjerenjem..., uz dodatni otežavajući uvjet
slabog interpersonalnog povjerenja“ (Trzun,2012:35). U prilog prethodnoj kontataciji idu i
rezultati studije „Što Hrvati, Bošnjaci i Srbi misle jedni o drugima, a što o Bosni i
Hercegovini“ koja je pokazala da se „relativno slabo poznaju i zanimaju jedni za druge, te
kako je njihova međusobna percepcija još uvijek opterećena stereotipima iz prošlosti, te
ratnim događanjima“ (Skoko, 2011:15). Uopćeno govoreći, studija je pokazala da postoje
ključni problemi, koji opterećuju međusobne odnose, a time i razvoj države Bosne i
Hercegovine (2011: 19-20): Nepostojanje zajedničkog cilja prema međusobnoj pomirbi i
izgradnji zajedničke države, jer svaki narod kroz svoje nacionalno-partikularne ciljeve vidi
budućnost; Nepostojanje niti približnog konsenzusa oko rata u Bosni i Hercegovini;
Za izgradnju kulture povjerenja u društvu, sociolog Piotr Sztompka ističe više uvjeta: normativna
sigurnost;
transparentnost
društvenih
organizacija;
stabilnost
društvenog
poretka;
predvidljivost/proračunatost; primjena prava i obaveza; poricanje dužnosti i odgovornosti itd (prema
Nikodem/Črpić, 2011: 6).

13

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�Sigurnost i povjerenje građana u institucije sigurnosti Bosne i Hercegovine
Neriješena nacionalna pitanja koja se, prema autoru studije, svakodnevno pojavljuju
u politici (izbor državnih službenika, zahtjev za medij na vlastitom jeziku…). Među ključnim
problemima je nepostojanje povjerenja među narodima, što pokazuje i percepcija
međusobnih odnosa između naroda 14. Ovakvi pokazatelji nesumnjivo potvrđuju tezu da
postojeća društvena klima u bosanskohercegovačkom društvu proizvodi sumnjičavost koja po
Sztompki je karakteristična za „sindrom nepovjerenja i kulturu cinizma“ što paralizira
društveno djelovanje, otežava funkcioniranje i razvoj društva i na kraju potiče „rutinizaciju,
konformizam i pasivnost“ (Nikodem i Črpić, 2011, Trzun, 2012: 35).

ZAKLJUČAK
Izvršeno ispitivanje povjerenja građana, policijskih službenika i poslanika u
Parlamentarnoj skupštini Bosne i Hercegovine u institucije sigurnosti predstavlja realan
pokazatelj, odnosno i u kojoj mjeri Bosna i Hercegovina treba razvijati sigurnosnu politiku,
pa i kulturu povjerenja. Treba istaći da stepen povjerenja u institucije sigurnosti odražava stav
triju komponenti bosanskohercegovačkog društva, a na osnovu kojeg se trebaju razvijati
budući sigurnosni i drugi odnosi između komponenti, kako pojedinačno, tako i u cjelini.
Stepen povjerenja u organe i institucije sigurnosti indirektno se veže i za stepen demokratske
konsolidacije određenog društva, što u krajnjoj liniji određuje stanje demokratskih i
sigurnosnih prilika u zemlji.
Na osnovu dobivenih rezultata istraživanja, možemo konstatovati da svi ispitanici
najviše povjerenja primarno imaju u policijske agencije na državnom, entitetskom i
kantonalnom nivou. Ovi rezultati pokazuju afirmativan stav ispitanika prema domaćim
institucijama za provođenje zakona, jer policijske agencije imaju relativno pozitivan imidž u
javnom i stručnom diskursu u borbi protiv organiziranog kriminala i korupcije, kao i stanju
javnog reda i mira. Ovdje se može istaći vrlo afirmativna i profesionalna uloga OSBiH u
operacijama podrške miru. Ipak, iako su ispitanici u najvećem procentu iskazali stupanj
nepovjerenja prema najmlađoj instituciji, tj. Agenciji za prevenciju i koordinaciju borbe
protiv korupcije BiH, takav stav je vjerovatno posljedica koja proizlazi iz samog naziva
agencije, odnosno društvo očekuje najveće pomake u borbi protiv korupcije. Najmanje
povjerenja ispitanici imaju u EUPM i međunarodne vojne snage u Bosni i Hercegovini, ali je
između ovih dviju „institucija“ najmanji razmak povjerenja i nepovjerenja u odnosu na sve
ostale.
Ako se fokusiramo samo na građane jasno je vidljivo da imaju vrlo nizak stupanj
povjerenja u institucije sigurnosti u Bosni i Hercegovini. Međutim, detaljnijom analizom je
utvrđeno da odgovori variraju i pokazuju različite vrijednosti, osobito kada je u pitanju
Rezultati percepcije međusobnih odnosa u studiji su testirani na uzorku od 1000 ispitanika na skali
od 1 do 5, gdje je najbolja prosječna ocjena između Hrvata i Bošnjaka (2,4), zatim Srba i Hrvata (2,2) a
najniža prosječna ocjena (2,0) je između Bošnjaka i Srba (Skoko, 2011: 69).

14

723

�Mirza Smajić, Sead Turčalo
povjerenje prema institucijama sigurnosti na državnom nivou. U suštini, većina građana sa
teritorije FBiH podržava institucije u ovom entitetu i na državnom nivou, dok ispitanici sa
teritorije RS nemaju veliko povjerenje u državne institucije, ali imaju u Policiju Republike
Srpske. Također, u odnosu na nacionalnost, primjetan je trend „nepovjerenja“ prema
državnim i međunarodnim institucijama pretežno kod ispitanika srpske nacionalnosti, dok
kod Bošnjaka, Hrvata i građana koji se izjašnjavaju kao Ostali postoji veći stepen povjerenja u
državne, ali ne i u međunarodne institucije sigurnosti. Općenito, može se zaključiti da u
odgovorima građana dominiraju određena etnopolitička i etnoteritorijalna razmišljanja, što se
u krajnjem odražava na cjelokupni sistem sigurnosti, odnosno njegovu partikularnost, pri
čemu se vrlo teško dolazi do zajedničkog konsenzusa kada je u pitanju etatistička logika. Ipak,
policijski službenici generalno imaju povjerenje u institucije sigurnosti u Bosni i Hercegovini.
Međutim, iako je empirijsko istraživanje obuhvatilo samo pripadnike entitetskih i
kantonalnih policija, može se potvrditi da unutar ove grupe postoji određen stepenj kulture
povjerenja, što je vjerovatno posljedica saradnje između policijskih agencija. U odnosu na
varijable „entitet“ i „nacionalnost“, postoje značajne razlike u povjerenju, osobito kada je u
pitanju (ne)povjerenje prema agencijama na državnom nivou ispitanika iz Republike Srpske,
kao i ispitanika srpske nacionalnosti. U tom kontekstu, može se reći da je nedovoljan stepen
koordinacije, ali i subordinacije između policijskih agencija u Bosni i Hercegovini, što ima za
posljedicu „dezintegriranu“ organizaciju policijskog sistema Bosne i Hercegovine.
Bosna i Hercegovina se još uvijek nije nastupila posljednja faza procesa
demokratizacije, koja se primarno odnosi na stabiliziranje i institucionaliziranje demokratskih
institucija, odnosno „internalizaciju demokratskih normi (…) elita i masa“ (Kubicek, 2002:
21). Bosna i Hercegovina se nalazi u procesu tranzicije i ona se po mnogim faktorima
razlikuje od drugih država u okruženju. Prije svega, Bosna i Hercegovina je postratno društvo
koje je u dobroj mjeri partikularizirano i razbijeno po etničkim, vjerskim i socijalnim
kategorijama, a što je zasigurno posljedica izražene etnopolitičke dimenzije. Posljedica takvog
stanja dovela je do uspostavljanja novih standarda, pa čak i kontranormi: internacionalizam je
zamijenjen nacionalizmom; ateizam zamijenjen teizmom (agresivno ispoljavanim i javno
folkloriranim); humanizam je zamijenjen nacionalnom homogenizacijom; antifašizam
fašizmom…. (Abazović, 2008: 74). Moguće je konstatirati da politička volja i politička
podrška, umjesto da su usmjeravani na proces demokratizacije, potrošeni su na podršku
nacionalizmu i etničkim podjelama, što je u konačnici dovelo do slabljenja unutrašnjih
faktora (civilnog društva) kao glavnih generatora da se postigne konsolidacija demokratije
(Sarajlić-Maglić, 2008: 15). Iz svega navedenog jasno je vidljivo da u Bosni i Hercegovini
nepostoji prihvatljiva funkcija kulture povjerenja, što zasigurno potiče netoleranciju,
neprepoznavanje političkih, kulturnih i društvenih različitosti i generira opću nesolidarnost u
društvu. Posljedice toga su prvenstveno slabljenje povjerenja među „građanima“, što se
odražava i na povjerenje u državne institucije, a time dolazi i do slabog institucionalnog
rješavanja budućih problema i generiranja novih problema.

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LITERATURA
1. Abazović, D. Mirsad (2010) „Ogledi o sigurnosti, Sarajevo“, Fakultet za kriminalistiku,
kriminologiju i sigurnosne studije, Sarajevo.
2. Abazović, D. Mirsad (2008) Ogledi o bosanskohercegovačkoj zbilji, DES, Sarajevo.
3. Bešić, Miloš (2011) „Politički i situacioni prediktori poverenja u institucije“ FPN,
Godišnjak br. 6, decembar 2011, Beograd.
4. Boloban, Stjepan i Ivan Rimac (1999) „Povjerenje u institucije u Hrvatskoj“, Bogoslovska
smotra Vol. 68 No.4.
5. Fulgosi A.(1997), Psihologija ličnosti teorija i istraživanja, Školska knjiga, Zagreb.
6. Kubicek, Paul (2003) The European Union and Democratization, Routledge, LondonNew York.
7. Nikodem, Krunoslav i Gordan Črpić (2011) „Povjerenje u institucije u Hrvatskoj i
Europi s posebnim naglaskom na EU“. Izlaganje za Nacionalni kongres Hrvatskog
sociološkog društva „Sociologija i promjena- izazovi i budućnost“, Zagreb, 7.-8. Travnja
2011.
8. Lisica, Darvin, (2011) Sigurnosni rizici i temeljne društvene vrijednosti u Bosni i
Hercegovini – Sigurnosni rizici, Knjiga 2, Fakultet političkih nauka, Sarajevo.
9. Skoko, Božo, (2011) Što Hrvati, Bošnjaci i Srbi misle jedni o drugima, a što o Bosni i
Hercegovini?, Friedrich Ebert Stiftung, Sarajevo.
10. Smajić, Mirza (2013). „Sigurnosne prijetnje demokratskoj konsolidaciji
bosanskohercegovačkog društva“, doktorska disertacija, Fakultet političkih nauka
Univerziteta u Sarajevu, 08.02.2013.godina.
11. Maglić-Sarajlić Denisa (2008): EU politika demokratizacije u BiH -Ispravni principi,
pogrešne politike-, Program podrške istraživanjima u oblasti javnih politika 2007-2008,
Fond otovreno društvo BiH, str.1-20.
12. Turčalo, Sead, (2009) Institucionaliziranje međunarodne zajednice u Bosni i
Hercegovini, magistarski rad, Fakultet političkih nauka, Sarajevo.
13. Trzun, Zvonko (2012) “Kriza povjerenja u institucije: istraživanje povjerenja u vojsku“,
Časopis Polemos 15, br. 1, str.33-54., Zagreb.
14. Rad policije u zajednici u Bosni i Hercegovini (2010), Priručnik, Švicarski ured za
saradnju u BiH – CPU Sarajevo, 2010.godina
15. Zgodić, Esad (2002) Ka kritici fundamentalizma, Editio Civitas, Sarajevo.
16. http://www.apik.ba (10. mart 2014)

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                <text>Stepen povjerenja u institucije sigurnosti direktno se veže i za stepen demokratske konsolidacije određenog društva, što u krajnjoj liniji određuje stanje demokratskih i sigurnosnih prilika u zemlji. Autori u tekstu testiraju određene hipoteze, koje se odnose na povjerenje građana u domaće i međunarodne institucije sigurnosti u Bosni i Hercegovini i osjećaju sigurnosti građana,  predstavljajući vlastite rezultate istraživanja. Istraživanje je provedeno na prostoru cijele Bosne i Hercegovine na uzorku od 730 ispitanika uvažavajući pri tome geografsku, administrativnu i etničku heterogenost Bosne i Hercegovine. Posebno želimo naglasiti specifičnost provedenog istraživanja, jer su ispitanike osim građana, činili policijski službenici i zastupnici u Parlamentarnoj skupštini BiH što dodatno predstavlja  mogućnost realnog određivanja stepena povjerenja u institucije sigurnosti, kao i stepena  konsolidacije demokratije u Bosni i Hercegovini.</text>
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                <text>Pravni fakultet Univerziteta u Bihaću i Centar za društvena istraživanja Internacionalnog Burč univerziteta</text>
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                <text>2014</text>
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                <text>Article
PeerReviewed</text>
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        <name>K Law (General)</name>
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