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                <text>Ambiguity Tolerance, Emotional Intelligence, Listening Comprehension, EFL learners</text>
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                <text>Ghofrani Esfahani, Mina
Shahsavan, Azam
Hosseini Kazemizad, Neda</text>
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                <text>The aim of this study is to examine the role of ambiguity tolerance and emotional intelligence in listening comprehension of second language learners. Sixty freshman students who are majoring in English teaching in Arak University are chosen. Oxford placement test (1994) was administered to homogenize students. Thereafter, Second Language Tolerance of Ambiguity Scale (SLTAS) (Ely 1995), Norton's Measurement of Ambiguity Tolerance (1975), and Bar-On Emotional Quotient Inventory (EQ-i; Bar-On, 1997) were administered to analyze the level of ambiguity tolerance and emotional intelligence of students, respectively. Moreover, the listening part of OPT was used to investigate the students’ listening comprehension. The results of the study reveal that there is a relation among ambiguity tolerance, emotional intelligence and listening comprehension.</text>
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                <text>AN (UN)FETTERED ALBANIAN LANGUAGE IN THE POST-MODERN AGE: TAKING A GLANCE AT THE CONTRIBUTIONS OF JANET BYRON IN LIGHT OF REVISITING THE CURRENT STANDARD</text>
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                <text>Nearly four decades have passed since the publication of Janet Byron’s contributions in the 1970s concerning official language policy and planning (LPP) efforts for Unified Literary Albanian (i.e., Literary Albanian or more recently Standard Albanian). Her analyses have been found to be well-grounded and substantiated, especially by linguists who have dealt extensively with Albanian. Further, over the years, numerous scholars have voiced their concerns regarding ULA’s monocentrism, basing the standard on primarily the Tosk dialect (at the expense of other plausible varieties and alternatives), where such a selection reflected elements of what has come to be known as standard language ideology, involving an imposition of linguistic uniformity and invariance, an attitude of moral superiority, and hegemony, among others. Given Byron’s characterizations of LPP for ULA, including its inception and later culmination in Tiranain 1972 at the Congress of Orthography, perhaps an approach that integrates an adequate dose of what has been referred to as de-standardization of language, combined with elements of a critical approach to LPP, could result in a more relaxed, balanced language, one that allows for the integration of what Byron refers to as the “rejected alternates,” one that is more user-friendly for the majority of its speakers, including for both NSs and NNSs (in that it would reflect actual language usage) in the 21st century. Such an approach is of particular importance in a contemporary linguistic landscape that takes into account the current sociolinguistic reality, recent literature on standard language ideology, critical sociolinguistics, local practices of language users, linguistic variation and diversity, linguistic ecology, identity, metrolinguism, plurilingualism, literacy, and multiculturalism in a constantly shifting urban space. (Word count: 271)    Keywords: Albanian; G(h)eg (variety); Tosk (variety); Unified Literary Albanian; language policy and planning; standard language ideology; (de)standardization; language variation; criticalsociolinguistics; critical social theory; language ecology; linguistic human rights (word count: 29)</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

An Analysis in Banking Sector with Knowledge
Management Assessment Tool
Özlem Yaşar Uğurlu
University of Gaziantep, Gaziantep, Turkey
yasar@gantep.edu.tr
Mustafa Uğurlu
University of Gaziantep, Gaziantep, Turkey
ugurlu@gantep.edu.tr
Duygu Kızıldağ
University of Afyon Kocatepe, Afyon, Turkey
dkizildag@aku.edu.tr
The main problem of today's enterprises is to sustain their development
and growth, because of the changing environmental conditions and the
global competitiveness. Therefore, the concept of knowledge, especially
after 1990s’, has begun to be seen as one of the most valuable strategic
resource of businesses. Additionally, the concept of knowledge
management has been discussed frequently in management research and
applications.
Knowledge management is defined as the process of creating, storing,
transferring, applying and saving organizational knowledge (Schultze and
Stabell, 2004); discovering the sources of required information
(SabherwalandSabherwal, 2005); the process of gathering, transferring and
effective use of information (Davenport, 2001); developing informal
knowledge flow among individuals; codifying knowledge in organizations
and building systems for sharing (Birkinshaw, 2001). It has been suggested
that knowledge management practices has provided many positive
outcomes for businesses. In the literature, there is a number of empirical
studies about knowledge management, revealing organizational learning,
developing new product/service by creating a more suitable environment
for innovation (Corso and etc, 2001; Lester, 2001; Sherman etc, 2005),
increasing employee performance by improving core competencies
(Sabherwal and Sabherwal, 2005), providing competitive advantage (Roth,
2003) and sustainable organizational performance (Bogner and Bansal,
2007).

237

�International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

In this context, the aim of this research is to examine the level of
organizational knowledge management skill and practices in banking
sector and also whether there is a difference between public and private
banks in terms of knowledge management skills. The reason for selecting
banking sector as sample is because customer satisfaction, creativity and
innovation are so important and the sector is so sensitive to technological
development. Therefore knowledge management practices are being used
intensively in this sector. The scale used for data collection is “Knowledge
Management Assessment Tool” which was developed by American
Productivity and Quality Center (APQC) and Arthur Andersen in 1995. It is
aimed to analyze the dimensions of knowledge management which are
leadership, technology, process, and culture. There are a few studies in this
field in literature. So based on the framework and the insights generated
by the investigation, the study will lead scholars to new research areas and
contribute to business world.
Keywords: Knowledge, Knowledge Management, Banking Sector, KMAT.

238

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                <text>An Analysis in Banking Sector with Knowledge  Management Assessment Tool</text>
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                <text>OZLEM UGURLU, Yasar
UGURLU, Mustafa
KIZILDAG, Duygu</text>
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                <text>The main problem of today's enterprises is to sustain their development  and growth, because of the changing environmental conditions and the  global competitiveness. Therefore, the concept of knowledge, especially  after 1990s’, has begun to be seen as one of the most valuable strategic  resource of businesses. Additionally, the concept of knowledge  management has been discussed frequently in management research and  applications.  Knowledge management is defined as the process of creating, storing,  transferring, applying and saving organizational knowledge (Schultze and  Stabell, 2004); discovering the sources of required information  (SabherwalandSabherwal, 2005); the process of gathering, transferring and  effective use of information (Davenport, 2001); developing informal  knowledge flow among individuals; codifying knowledge in organizations  and building systems for sharing (Birkinshaw, 2001). It has been suggested  that knowledge management practices has provided many positive  outcomes for businesses. In the literature, there is a number of empirical  studies about knowledge management, revealing organizational learning,  developing new product/service by creating a more suitable environment  for innovation (Corso and etc, 2001; Lester, 2001; Sherman etc, 2005),  increasing employee performance by improving core competencies  (Sabherwal and Sabherwal, 2005), providing competitive advantage (Roth,  2003) and sustainable organizational performance (Bogner and Bansal,  2007). In this context, the aim of this research is to examine the level of  organizational knowledge management skill and practices in banking  sector and also whether there is a difference between public and private  banks in terms of knowledge management skills. The reason for selecting  banking sector as sample is because customer satisfaction, creativity and  innovation are so important and the sector is so sensitive to technological  development. Therefore knowledge management practices are being used  intensively in this sector. The scale used for data collection is “Knowledge  Management Assessment Tool” which was developed by American  Productivity and Quality Center (APQC) and Arthur Andersen in 1995. It is  aimed to analyze the dimensions of knowledge management which are  leadership, technology, process, and culture. There are a few studies in this  field in literature. So based on the framework and the insights generated  by the investigation, the study will lead scholars to new research areas and  contribute to business world.  Keywords: Knowledge, Knowledge Management, Banking Sector, KMAT.</text>
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                <text>International Burch University</text>
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                <text>2013-05-10</text>
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                <text>ISSN 2303-4564     </text>
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                    <text>2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

An Analysis of Environmental Costs for a Midlle Sized Printing and Packing
Company
Nurcan KARACA
Fatih University, Buyukcekmece, Istanbul, Turkey
nurcankaraca82@gmail.com
Ali COġKUN
Fatih University, Buyukcekmece, Istanbul, Turkey
alicoskun@fatih.edu.tr

Abstract: In the past three decades, awareness of the companies towards the environmental
issues increased because of new regulations and increased public awareness. In order to satisfy
the public demand and accomplish the legal obligations companies initiated using environmental
friendly technologies and made changes in their manufacturing processes and material usage.
Implementation of environmental friendly manufacturing systems brings additional costs to the
companies. In this study the classification of environmental costs in small and medium sized
enterprises (SMEs) are discussed and previously suggested environmental costs classification
system for SMEs were applied to a middle size printing and packing company. The share of
environmental management cost of the company was calculated as 2.7% of annual expenses
while the average annual cost of environmental investments were about at the level of 0.6%. In
the main part of this study, we discussed how environmental costs are being done varies in a
number of respects and applications for a selected type of work sector, how they can be grouped
or classified, and what could be the magnitude of the environmental investment to fulfill new
national regulations established.
Key Words: Accounting, cost, environment, management, SME.

Introduction
However the Environmental Protection Agency (EPA) was established in 1969, environmental reporting in
company level was not required till the end of 1980s. In 1990s environmental disclosures appear in company reports.
The International Organization for Standardization (IOS) issued the first of the ISO 14000 family of standards in
1996. The ISO 14000 family addresses various aspects of environmental management. The very first two standards,
ISO 14001:2004 and ISO 14004:2004 deal with environmental management systems. Major milestones in the
development of external reporting on environmental performance appear as Figure 1 (Fleichman and Schuele 2006).
In recent years with increased public awareness on environmental issues environmental accounting is
became a popular research issue. Environmental accounting is mainly divided into two categories as environmental
financial accounting (EFA) and environmental management accounting (EMA). EFA focuses on financial reporting
and provides information to external decision makers and EMA provides environmental financial information for
internals. This study focuses on environmental costs issues within environmental management accounting. Xiaomei
(2004) defines EMA as ―the identification, collection, estimation, analysis, internal reporting, and use of materials
and energy flow information, environmental cost information, and other cost information for both conventional and
environmental decision-making within an organization‖. Jasch (2003) defines EMA as ―a combined approach that
provides for the transition of data from financial accounting, cost accounting and mass balances to increase material
efficiency, reduce environmental impacts and risks and reduce costs of environmental protection‖.
In order to satisfy the environmental requests of the public and to fulfill the legal responsibilities the
companies initiated to use environmental friendly manufacturing systems, material and processes. Implementation of
environmental friendly technologies brings additional costs to the companies. Companies should carefully
understand, measure, and control the environmental cost. Environmental cost are classified is different ways in the
literature.

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�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

Figure 1. Major milestones in the development of external reporting on environmental performance
Source: Fleichman and Schuele (2006:45).
Coskun and Karaca (2008) classify the environmental costs for small and medium sized enterprises (SMEs)
into three categories: environmental investment costs, environmental management and operating costs and
environmental risk management costs.
De Beer and Friend (2006) classify environmental costs as internal and external costs. Internal costs include
conventional costs, potentially hidden costs, contingent costs, and image and relationship costs. External costs
include environmental degradation costs, and human impact costs.
Steen (2005) defined costs and revenues associated with environmental issues as process costs, sales,
accidents and goodwill changes, and Taxes and fees on emissions and resource consumption. Process costs include
costs of control equipment, environmental permit, environmental monitoring, certification cost, labeling costs and
environmental management.
Jasch (2003) classifies environmental costs in four categories: conventional waste disposal and emission
treatment costs, prevention and environmental management costs, Material purchase value of non-product output,
and production costs of non-product output. In addition Environmental revenues can be derived from sales of waste
or grants of subsidies. Waste disposal and emission treatment costs includes depreciation for related equipment,
maintenance and operating materials and services, related personnel costs, fees, taxes, charges, fines and penalties,
insurance for environmental liabilities, and provisions for clean-up costs, remediation. Prevention and environmental
management costs includes external services for environmental management, personnel for general environmental
management activities, research and development, extra expenditure for cleaner technologies and scrap percentage of
operational plants, and other environmental management costs. Material purchase value of non-product output
includes costs associated with the raw materials, packaging, auxiliary materials, operating materials, energy and
water
Kumaran, et.al. (2001) developed a life cycle environmental cost analysis (LCECA) model is to include
eco-costs into the total cost of the products. They classified eco-costs of the cost breakdown structure (CBS) in eight
categories: eco-costs: cost of effluent/waste treatment (implementation, operation, and maintenance); cost of
effluent/waste control (implementation, operation, and maintenance); cost of waste disposal (collection,
transportation, and land fill or incineration); cost of environmental management systems - EMS (implementation,

643

�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

operation, maintenance, and certification); costs of eco-taxes (country- or product specific eco-taxes, levy, etc.);
costs of rehabilitation in case of environmental accidents (damages like health disorders, accidents, and production
losses caused by the damages); cost savings of renewable energy utilization; and cost savings of recycling and reuse
strategies.
Kirlioglu and Can (1998), classify environmental costs into three categories as mitigation / avoidance costs,
utilization costs, and impairment /damage costs.

Method
In order to determine the environmental costs for small and medium sized enterprises (SMEs) in the
printing and packing sector, we used an environmental costs classification system previously suggested by Coskun
and Karaca (2009). One can obtain detailed information about this classification system from the related studies
(Karaca 2008; Coskun and Karaca 2009). Here, only some brief information about the method is summarized as
follows. Environmental costs of SMEs are divided into three categories: "environmental investment costs",
"environmental management and operating costs" and "environmental risk management costs". There are some
subcategories within these three main categories as they are summarized in Table 1. The total number of these
subcategories of environmental costs may vary depending on industry type. In this study all the classified
environmental costs and their share in total annual costs were calculated for a selected company.

Classification

Environmental Investment
Costs (EICs)

Environmental
Management and Operating
Costs (EMOCs)

Environmental
Management
(ERMCs)

Risk
Costs

Environmental costs
Environmental planning costs
Environmental management system and organizational costs
Wastewater treatment plant costs
Waste gas control and filtration systems costs
Solid waste storage (management) costs
Hazardous and toxic waste storage (management) costs
Waste monitoring and testing equipments and investments costs
Administrational costs
Environmental education costs
Consultancy and cost of other services received
Others
Test and analysis costs
Labor costs
Consumables (chemicals)
Legislation and management costs
Administrational costs
Consultancy and cost of other services received
Waste disposal and treatment costs
Wastewater treatment plant operational costs (electricity, water
consumption, etc.)
Taxes
Others
Punishment and indemnity costs
Costs for complain investigations and compensations
Air, water or soil treatment ( in the case of any fugitive or
accidental contaminations)
Bonding and guaranty costs
Selling or production cutback costs
Other unexpected losses and costs
Other

Source: Coskun and Karaca (2009).
Table 1: Possible environmental costs for SMEs

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�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

Case Study
In this study a company in printing and packing sector was selected. This company is a typical one in the
related sector and can certainly be classified into one of the most active and modern corporation operation in Turkey.
They have large production capacity and they define themselves as an environmental friendly and responsible
company. The rationality of selecting such a company for our study is their eagerness in environmental investments
for upcoming environmental costs which had already appeared by new regulation period during the integration
period of Turkey to European Union. In the following part the possible treats or new regulations in which they
invested a certain amount of environmental budget are discussed.
The company reported that they have one typical waste which has been generated during printing operations
is wastewater. Thus, the costs and/or needs for wastewater treatment or discharge are the number one environment
related hot topic for this sector. Water and Sewerage Directorate for Istanbul Greater Metropolitan City (ISKI) is the
responsible authority who regulates and controls all the wastewater discharges and water demands of all bodies
located within the boundaries of Istanbul Megacity. Based on the related ISKI regulation; if any company does not fit
wastewater discharge limits two times in a sequential 6 months all activities of the company are stopped. This
regulation is actually an important environmental risk for companies, so they have to invest money and make certain
plans for sustainable production. In our case study, this regulation and related actions were the main legislative factor
for environmental costs and efforts invested by the company. In addition to that, there are other environment related
activities which not only result in costs but also benefits.
Annual costs of the company which are taken from the company‘s accounting records are summarized in
Table 2. In that table environmental costs of the company do not appear because under the uniform accounting
system of Turkey there is not a proper section that classifies environmental costs and environmental investments of
the company separately.
In Table 2 values were recorded during the year 2005 and all the records were originally in Turkish Liras
(TL). We converted all these TL based values in Euros (€) to present in European Union (EU) currency unit to have
a better understanding. In converting these values to original format, one can use conversation factors available on
the website of the Central Bank of the Republic of Turkish (http://www.tcmb.gov.tr/kurlar/200505).
Total (€)
218,057
85,771
34,286
1,143
4,571
548,571
57,143
6,143
85,714
11,429
14,714
34,286
1,101,829

Costs
Direct materials
Indirect materials
Electricity
Water
Fuel
Labor costs
Maintenance and Repair
Copyright and patent
Marketing and sales
Packing
Depreciation
General overhead
Total

Table 2: Annual costs for a printing and packing company during 2005 in Turkey.
As it stated before, the most important environmental costs for the company is related to wastewater
discharge or treatment. ISKI regulation40, namely ―Wastewater discharge directive‖, defines some responsibilities for
the companies which result in environmental costs, are summarized as follows.
 Wastewater discharge into sewage system is directly under the permission of ISKI, and companies should
obtain a ―discharge quality control permit‖ (item 11)
 Bodies having a wastewater source should install a septic tank, preliminary treatment plant or treatment
plant to responsible of its operation (item 11.3)

4040

This regulation is available online on the web site of ISKI in Turkish
(http://www.iski.gov.tr/Web/UserFiles/File/mevzuat/pdf/Y_Atiksularin_Kanalizasyona_Desarji.pdf).

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�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo



They should have an engineer as ―Technical Manager‖ which is responsible in wastewater treatment (item
13.2)
Industries are classified in two main groups based on their wastewater capacities; i) ones having less than
0.5 m3/day and ii) having more than the 0.5 m3/day flow rate. First group of companies can buy a service for
their wastewater from collective treatment plants. However second group of companies should have their
own treatment plants (items 16.3 and 16.4)

Based on the above mentioned regulations, the company decided to install a wastewater treatment plant (a
packed batch wastewater treatment plant with the capacity of 6~8 m3/day) at the begging of 2006. It was a typical
treatment plant used in this sector and it works based on the chemical coagulation and flocculation followed by a
sedimentation tank. Details of this treatment plant and design parameters can be obtained from Karaca‘s work
(2008). In the following part, cost analysis of the wastewater related investment is discussed.
Firstly, EICs are given in details. Initialization costs (cf. Table 1) of a packed wastewater treatment plant
can vary from thousands Euros to hundreds of thousand, this is up to size and capacity. This company bought one
small sized treatment plant about 52,000 € including setup and startup costs. Secondly, EMOCs (cf. Table 1) are
calculated. Annual EMOCs are generally expected to be higher than EICs (Coskun and Karaca, 2009). In this case
study, this rule was not broken and it was calculated about 56,000 €. All the details and subcategory costs are
summarized in Table 3. In addition to above mentioned costs, company was reengineered and started to collect or
recover used materials (waste paper) for trading. This is a typical environment friendly application and recorded as
an environmental benefit. Total income of this action was estimated about 5,700 € per year. Than practically EMOCs
were decreased about 10%. Finally, ERMCs were estimated based on the regulatory fines and penalties which is
based on the ISKI directive. It suggests a certain amount of Contribution Payment Charge (KÖP) if the discharge
limits are exceeded. ERMCs are expected to be 10% of EMOCs. No environmental damage or environmental health
risks were considered in this estimation.
As a result share of environmental costs of the company was calculated as 2.7% of all expenses while the
yearly environmental investments were about at the level of 0.6%.

Environmental
Costs
Consumables

Monthly
Basic chemicals
Granule active carbon used in sedimentation
Granule active carbon used in filtration unit

Electricity
Waste disposal
Training costs
Labor costs

1,429
1,429
571
143

Combustion (this price is paid for the incineration of hazardous wastes
Transportation
Technical Manager (Engineer)
Operator

354
429

Total

Annual
Total
(€)
17,143
17,143
6,857
1,714
3,400
143
571
4,251
5,143
56,366

Table 3: Environmental Management and Operational Costs of a Printing and Packing Company.

References
Coskun A. and Karaca N. 2009. A Suggestion to the Classification of Environmental Costs in SMEs: An Application in Metal
Processing Sector. Ekoloji 18 (69), 59-65 (in Turkish).
De Beer P. and Friend F. 2006. Environmental accounting: A management tool for enhancing corporate environmental and
economic performance. Ecological Economics 58, 548-560.
Fleichman R.K. and Schuele K. 2006. Green Accounting: A Primer. Journal of Accounting Education 24, 35-66.
Jasch C. 2003. The use of Environmental Management Accounting (EMA) for identifying environmental costs. Journal of Cleaner
Production 11. 667–676.

646

�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo
Karaca N. 2008. Küçük ve Orta Boy ĠĢletmelerde Çevresel Maliyetler (Environmental Costs in SMEs), Master Thesis submitted
to Fatih University, Department of Management, May 2008, Istanbul, Turkey (in Turkish).
Kirlioglu H. and Can A.V. 1998. Cevre Muhasebesi. Degisim Yayinlari, Adapazari, Turkey (in Turkish).
Kumaran D.S. Ong S. K. Tan R.B.H. and Nee A.Y.C. 2001Environmental life cycle cost analysis of products. Environmental
Management and Health 12 (3). 260-276.
Steen B. 2005. Environmental costs and benefits in life cycle costing. Management of Environmental Quality: An International
Journal 16 (2). 107-118.
Xiaomei L. 2004. Theory and Practice of Environmental Management Accounting. International Journal of Technology
Management and Sustainable Development 1, 47-57.

647

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                <text>In the past three decades, awareness of the companies towards the environmental  issues increased because of new regulations and increased public awareness. In order to satisfy  the public demand and accomplish the legal obligations companies initiated using environmental  friendly technologies and made changes in their manufacturing processes and material usage.  Implementation of environmental friendly manufacturing systems brings additional costs to the  companies. In this study the classification of environmental costs in small and medium sized  enterprises (SMEs) are discussed and previously suggested environmental costs classification  system for SMEs were applied to a middle size printing and packing company. The share of  environmental management cost of the company was calculated as 2.7% of annual expenses  while the average annual cost of environmental investments were about at the level of 0.6%. In  the main part of this study, we discussed how environmental costs are being done varies in a  number of respects and applications for a selected type of work sector, how they can be grouped  or classified, and what could be the magnitude of the environmental investment to fulfill new  national regulations established.</text>
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                    <text>2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

An Analysis of Environmental Costs for a Midlle Sized Printing and Packing
Company
Nurcan KARACA
Fatih University, Buyukcekmece, Istanbul, Turkey
nurcankaraca82@gmail.com
Ali COġKUN
Fatih University, Buyukcekmece, Istanbul, Turkey
alicoskun@fatih.edu.tr

Abstract: In the past three decades, awareness of the companies towards the environmental
issues increased because of new regulations and increased public awareness. In order to satisfy
the public demand and accomplish the legal obligations companies initiated using environmental
friendly technologies and made changes in their manufacturing processes and material usage.
Implementation of environmental friendly manufacturing systems brings additional costs to the
companies. In this study the classification of environmental costs in small and medium sized
enterprises (SMEs) are discussed and previously suggested environmental costs classification
system for SMEs were applied to a middle size printing and packing company. The share of
environmental management cost of the company was calculated as 2.7% of annual expenses
while the average annual cost of environmental investments were about at the level of 0.6%. In
the main part of this study, we discussed how environmental costs are being done varies in a
number of respects and applications for a selected type of work sector, how they can be grouped
or classified, and what could be the magnitude of the environmental investment to fulfill new
national regulations established.
Key Words: Accounting, cost, environment, management, SME.

Introduction
However the Environmental Protection Agency (EPA) was established in 1969, environmental reporting in
company level was not required till the end of 1980s. In 1990s environmental disclosures appear in company reports.
The International Organization for Standardization (IOS) issued the first of the ISO 14000 family of standards in
1996. The ISO 14000 family addresses various aspects of environmental management. The very first two standards,
ISO 14001:2004 and ISO 14004:2004 deal with environmental management systems. Major milestones in the
development of external reporting on environmental performance appear as Figure 1 (Fleichman and Schuele 2006).
In recent years with increased public awareness on environmental issues environmental accounting is
became a popular research issue. Environmental accounting is mainly divided into two categories as environmental
financial accounting (EFA) and environmental management accounting (EMA). EFA focuses on financial reporting
and provides information to external decision makers and EMA provides environmental financial information for
internals. This study focuses on environmental costs issues within environmental management accounting. Xiaomei
(2004) defines EMA as ―the identification, collection, estimation, analysis, internal reporting, and use of materials
and energy flow information, environmental cost information, and other cost information for both conventional and
environmental decision-making within an organization‖. Jasch (2003) defines EMA as ―a combined approach that
provides for the transition of data from financial accounting, cost accounting and mass balances to increase material
efficiency, reduce environmental impacts and risks and reduce costs of environmental protection‖.
In order to satisfy the environmental requests of the public and to fulfill the legal responsibilities the
companies initiated to use environmental friendly manufacturing systems, material and processes. Implementation of
environmental friendly technologies brings additional costs to the companies. Companies should carefully
understand, measure, and control the environmental cost. Environmental cost are classified is different ways in the
literature.

642

�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

Figure 1. Major milestones in the development of external reporting on environmental performance
Source: Fleichman and Schuele (2006:45).
Coskun and Karaca (2008) classify the environmental costs for small and medium sized enterprises (SMEs)
into three categories: environmental investment costs, environmental management and operating costs and
environmental risk management costs.
De Beer and Friend (2006) classify environmental costs as internal and external costs. Internal costs include
conventional costs, potentially hidden costs, contingent costs, and image and relationship costs. External costs
include environmental degradation costs, and human impact costs.
Steen (2005) defined costs and revenues associated with environmental issues as process costs, sales,
accidents and goodwill changes, and Taxes and fees on emissions and resource consumption. Process costs include
costs of control equipment, environmental permit, environmental monitoring, certification cost, labeling costs and
environmental management.
Jasch (2003) classifies environmental costs in four categories: conventional waste disposal and emission
treatment costs, prevention and environmental management costs, Material purchase value of non-product output,
and production costs of non-product output. In addition Environmental revenues can be derived from sales of waste
or grants of subsidies. Waste disposal and emission treatment costs includes depreciation for related equipment,
maintenance and operating materials and services, related personnel costs, fees, taxes, charges, fines and penalties,
insurance for environmental liabilities, and provisions for clean-up costs, remediation. Prevention and environmental
management costs includes external services for environmental management, personnel for general environmental
management activities, research and development, extra expenditure for cleaner technologies and scrap percentage of
operational plants, and other environmental management costs. Material purchase value of non-product output
includes costs associated with the raw materials, packaging, auxiliary materials, operating materials, energy and
water
Kumaran, et.al. (2001) developed a life cycle environmental cost analysis (LCECA) model is to include
eco-costs into the total cost of the products. They classified eco-costs of the cost breakdown structure (CBS) in eight
categories: eco-costs: cost of effluent/waste treatment (implementation, operation, and maintenance); cost of
effluent/waste control (implementation, operation, and maintenance); cost of waste disposal (collection,
transportation, and land fill or incineration); cost of environmental management systems - EMS (implementation,

643

�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

operation, maintenance, and certification); costs of eco-taxes (country- or product specific eco-taxes, levy, etc.);
costs of rehabilitation in case of environmental accidents (damages like health disorders, accidents, and production
losses caused by the damages); cost savings of renewable energy utilization; and cost savings of recycling and reuse
strategies.
Kirlioglu and Can (1998), classify environmental costs into three categories as mitigation / avoidance costs,
utilization costs, and impairment /damage costs.

Method
In order to determine the environmental costs for small and medium sized enterprises (SMEs) in the
printing and packing sector, we used an environmental costs classification system previously suggested by Coskun
and Karaca (2009). One can obtain detailed information about this classification system from the related studies
(Karaca 2008; Coskun and Karaca 2009). Here, only some brief information about the method is summarized as
follows. Environmental costs of SMEs are divided into three categories: "environmental investment costs",
"environmental management and operating costs" and "environmental risk management costs". There are some
subcategories within these three main categories as they are summarized in Table 1. The total number of these
subcategories of environmental costs may vary depending on industry type. In this study all the classified
environmental costs and their share in total annual costs were calculated for a selected company.

Classification

Environmental Investment
Costs (EICs)

Environmental
Management and Operating
Costs (EMOCs)

Environmental
Management
(ERMCs)

Risk
Costs

Environmental costs
Environmental planning costs
Environmental management system and organizational costs
Wastewater treatment plant costs
Waste gas control and filtration systems costs
Solid waste storage (management) costs
Hazardous and toxic waste storage (management) costs
Waste monitoring and testing equipments and investments costs
Administrational costs
Environmental education costs
Consultancy and cost of other services received
Others
Test and analysis costs
Labor costs
Consumables (chemicals)
Legislation and management costs
Administrational costs
Consultancy and cost of other services received
Waste disposal and treatment costs
Wastewater treatment plant operational costs (electricity, water
consumption, etc.)
Taxes
Others
Punishment and indemnity costs
Costs for complain investigations and compensations
Air, water or soil treatment ( in the case of any fugitive or
accidental contaminations)
Bonding and guaranty costs
Selling or production cutback costs
Other unexpected losses and costs
Other

Source: Coskun and Karaca (2009).
Table 1: Possible environmental costs for SMEs

644

�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

Case Study
In this study a company in printing and packing sector was selected. This company is a typical one in the
related sector and can certainly be classified into one of the most active and modern corporation operation in Turkey.
They have large production capacity and they define themselves as an environmental friendly and responsible
company. The rationality of selecting such a company for our study is their eagerness in environmental investments
for upcoming environmental costs which had already appeared by new regulation period during the integration
period of Turkey to European Union. In the following part the possible treats or new regulations in which they
invested a certain amount of environmental budget are discussed.
The company reported that they have one typical waste which has been generated during printing operations
is wastewater. Thus, the costs and/or needs for wastewater treatment or discharge are the number one environment
related hot topic for this sector. Water and Sewerage Directorate for Istanbul Greater Metropolitan City (ISKI) is the
responsible authority who regulates and controls all the wastewater discharges and water demands of all bodies
located within the boundaries of Istanbul Megacity. Based on the related ISKI regulation; if any company does not fit
wastewater discharge limits two times in a sequential 6 months all activities of the company are stopped. This
regulation is actually an important environmental risk for companies, so they have to invest money and make certain
plans for sustainable production. In our case study, this regulation and related actions were the main legislative factor
for environmental costs and efforts invested by the company. In addition to that, there are other environment related
activities which not only result in costs but also benefits.
Annual costs of the company which are taken from the company‘s accounting records are summarized in
Table 2. In that table environmental costs of the company do not appear because under the uniform accounting
system of Turkey there is not a proper section that classifies environmental costs and environmental investments of
the company separately.
In Table 2 values were recorded during the year 2005 and all the records were originally in Turkish Liras
(TL). We converted all these TL based values in Euros (€) to present in European Union (EU) currency unit to have
a better understanding. In converting these values to original format, one can use conversation factors available on
the website of the Central Bank of the Republic of Turkish (http://www.tcmb.gov.tr/kurlar/200505).
Total (€)
218,057
85,771
34,286
1,143
4,571
548,571
57,143
6,143
85,714
11,429
14,714
34,286
1,101,829

Costs
Direct materials
Indirect materials
Electricity
Water
Fuel
Labor costs
Maintenance and Repair
Copyright and patent
Marketing and sales
Packing
Depreciation
General overhead
Total

Table 2: Annual costs for a printing and packing company during 2005 in Turkey.
As it stated before, the most important environmental costs for the company is related to wastewater
discharge or treatment. ISKI regulation40, namely ―Wastewater discharge directive‖, defines some responsibilities for
the companies which result in environmental costs, are summarized as follows.
 Wastewater discharge into sewage system is directly under the permission of ISKI, and companies should
obtain a ―discharge quality control permit‖ (item 11)
 Bodies having a wastewater source should install a septic tank, preliminary treatment plant or treatment
plant to responsible of its operation (item 11.3)

4040

This regulation is available online on the web site of ISKI in Turkish
(http://www.iski.gov.tr/Web/UserFiles/File/mevzuat/pdf/Y_Atiksularin_Kanalizasyona_Desarji.pdf).

645

�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo



They should have an engineer as ―Technical Manager‖ which is responsible in wastewater treatment (item
13.2)
Industries are classified in two main groups based on their wastewater capacities; i) ones having less than
0.5 m3/day and ii) having more than the 0.5 m3/day flow rate. First group of companies can buy a service for
their wastewater from collective treatment plants. However second group of companies should have their
own treatment plants (items 16.3 and 16.4)

Based on the above mentioned regulations, the company decided to install a wastewater treatment plant (a
packed batch wastewater treatment plant with the capacity of 6~8 m3/day) at the begging of 2006. It was a typical
treatment plant used in this sector and it works based on the chemical coagulation and flocculation followed by a
sedimentation tank. Details of this treatment plant and design parameters can be obtained from Karaca‘s work
(2008). In the following part, cost analysis of the wastewater related investment is discussed.
Firstly, EICs are given in details. Initialization costs (cf. Table 1) of a packed wastewater treatment plant
can vary from thousands Euros to hundreds of thousand, this is up to size and capacity. This company bought one
small sized treatment plant about 52,000 € including setup and startup costs. Secondly, EMOCs (cf. Table 1) are
calculated. Annual EMOCs are generally expected to be higher than EICs (Coskun and Karaca, 2009). In this case
study, this rule was not broken and it was calculated about 56,000 €. All the details and subcategory costs are
summarized in Table 3. In addition to above mentioned costs, company was reengineered and started to collect or
recover used materials (waste paper) for trading. This is a typical environment friendly application and recorded as
an environmental benefit. Total income of this action was estimated about 5,700 € per year. Than practically EMOCs
were decreased about 10%. Finally, ERMCs were estimated based on the regulatory fines and penalties which is
based on the ISKI directive. It suggests a certain amount of Contribution Payment Charge (KÖP) if the discharge
limits are exceeded. ERMCs are expected to be 10% of EMOCs. No environmental damage or environmental health
risks were considered in this estimation.
As a result share of environmental costs of the company was calculated as 2.7% of all expenses while the
yearly environmental investments were about at the level of 0.6%.

Environmental
Costs
Consumables

Monthly
Basic chemicals
Granule active carbon used in sedimentation
Granule active carbon used in filtration unit

Electricity
Waste disposal
Training costs
Labor costs

1,429
1,429
571
143

Combustion (this price is paid for the incineration of hazardous wastes
Transportation
Technical Manager (Engineer)
Operator

354
429

Total

Annual
Total
(€)
17,143
17,143
6,857
1,714
3,400
143
571
4,251
5,143
56,366

Table 3: Environmental Management and Operational Costs of a Printing and Packing Company.

References
Coskun A. and Karaca N. 2009. A Suggestion to the Classification of Environmental Costs in SMEs: An Application in Metal
Processing Sector. Ekoloji 18 (69), 59-65 (in Turkish).
De Beer P. and Friend F. 2006. Environmental accounting: A management tool for enhancing corporate environmental and
economic performance. Ecological Economics 58, 548-560.
Fleichman R.K. and Schuele K. 2006. Green Accounting: A Primer. Journal of Accounting Education 24, 35-66.
Jasch C. 2003. The use of Environmental Management Accounting (EMA) for identifying environmental costs. Journal of Cleaner
Production 11. 667–676.

646

�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo
Karaca N. 2008. Küçük ve Orta Boy ĠĢletmelerde Çevresel Maliyetler (Environmental Costs in SMEs), Master Thesis submitted
to Fatih University, Department of Management, May 2008, Istanbul, Turkey (in Turkish).
Kirlioglu H. and Can A.V. 1998. Cevre Muhasebesi. Degisim Yayinlari, Adapazari, Turkey (in Turkish).
Kumaran D.S. Ong S. K. Tan R.B.H. and Nee A.Y.C. 2001Environmental life cycle cost analysis of products. Environmental
Management and Health 12 (3). 260-276.
Steen B. 2005. Environmental costs and benefits in life cycle costing. Management of Environmental Quality: An International
Journal 16 (2). 107-118.
Xiaomei L. 2004. Theory and Practice of Environmental Management Accounting. International Journal of Technology
Management and Sustainable Development 1, 47-57.

647

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                    <text>Journal of Education and Humanities
Volume 1 (2), pp. 89-98, Winter 2018
Short report
ISSN 2566-4638
© International Burch University
http://dx.doi.org/10.14706/jeh2018125

An Analysis of Gender Differences in the use
of Swear Words on Facebook
Melika Muhanović

Nejla Babić

Esma Latić, MA

International Burch University
Sarajevo, Bosnia and Herzegovina
melika.muhanovic@stu.ibu.edu.ba

nejla.babic@stu.ibu.edu.ba

esma.latic@ibu.edu.ba

Abstract: The question of gender differences in language use has
been repeatedly explored and claims about these distinctions that
were once considered invariable have been questioned and refuted.
One of the less explored areas within this issue, however, is the
phenomenon of swearing. This paper aimed to explore how and why
men and women swear on one of the most popular social media sites,
Facebook, and how the context in which such utterances are
produced modulates their frequency and form. The study found that
both men and women are more likely to swear when commenting on
the content produced by the same gender and also when surrounded
by other males and females, respectively. Furthermore, the research
confirmed some previous studies in which men were found to swear
more out of aggressiveness, while women do so to exaggerate their
words.

Keywords: gender,
differences, taboo language,
swear words, social media

Article History

Submitted: 15 January 2019
Accepted: 3 February 2019

�Journal of Education and Humanities
Volume 1, Issue 2, Winter 2018

1. INTRODUCTION
Research into language use in social media websites has shown it to reinforce and
reproduce the gender dichotomy and gender roles of the offline world (Miller et
al., 2016). In other words, the gender, here understood as a sociocultural category
constructed through social upbringing and nurturing (Beauvoir, 1949;
Haslanger, 1995; Millett, 1971) that one projects in the real world is likely to
mirror the one projected on social media. Furthermore, taking into consideration
that individuals form their identities, and thus different parts of it, including
gender, by continually exploring and embodying different selves (Waterman,
1999), it is natural for individuals to find social media a suitable place for such an
endeavour (Manago, Graham, Greenfield, &amp; Salimkhan, 2008).
This paper focuses on the use of taboo language as one of the features through
which this formation of gender identity is realized. More specifically, it explores
whether and how men and women differ in their use of taboo language on one
of the most popular social media sites, Facebook, and what kind of image they
desire to portray about themselves while using the language. Moreover, it
attempts to clarify the question of whether certain patterns of behaviour or use
of this kind of language might be gendered, i.e. attributed to one of the genders.
Furthermore, the study looks at how the environment allows and encourages
different types of behaviour as well as how some specific web pages reinforce the
expressive language.

2. LITERATURE REVIEW
Taboo language has been broadly defined as the category of expressions socially
prohibited or evaded due to their, more or less severe, psychological harm that
may affect the society’s members (Jay, 2009; Wardhaugh, 2010). The vagueness
of this phenomenon makes its categorization quite difficult, but Jay (2009)
suggests they can be classified into “sexual references; those that are considered
blasphemous; scatological references and disgusting objects; animal names;
ethnic-racial-gender slurs; insulting references to perceived psychological,
physical, or social deviations; ancestral allusions; substandard vulgar terms; and
offensive slang” (p. 154). Gauthier (2012) suggests that profanity is “bad
language” that provokes many tensions and debates, similarly to slang, jargon,
misuse, new forms etc. (p. 8). He further notes that bad language refers to linguistic
performances deemed unacceptable by a majority due to their lack of conformity
to the traditional linguistic rules of the culture in which they are uttered
(Gauthier, 2012). Furthermore, Fägersten (2012) proposes that swearing refers to
the use of words which have the potential to be offensive, inappropriate,
objectionable, or unacceptable in any given social context. She adds that not every
use of a swear word is an instance of swearing, nor has the definition of swearing

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�An Analysis of Gender Differences in the use of Swear Words on Facebook
Melika Muhanović, Nejla Babić &amp; Esma Latić

traditionally been restricted to the use of a particular subset of words, which
implies that what is considered a swear word is quite subjective (Fägersten, 2012).
Being stereotypically portrayed as “leaders, as dominant, aggressive,
independent, objective, and competitive”, and juxtaposed with women, being
“emotional, subjective, tactful, aware of the feelings of others, and as having their
feelings easily hurt” (Aries, 1996, p. 164), it comes as no surprise that males, as is
the case with many other linguistic forms demonstrating assertiveness, have
often been associated with the use of swearing (Coates, 2013; Latić &amp; BrdarevićČeljo, 2018). Although the accounts of real language use have shown that taboo
language usage is found to be prevalent both among men (Coates, 2003; Gomm,
1981; Mehl &amp; Pennebaker, 2003) and women (De Klerk, 1992; Eckert &amp;
McConnell-Ginet, 2003; Uhlman, 2015), the inclination to use strong swear words
has been found among males mostly (Bailey &amp; Timm, 1976; McEnery, 2005; Mehl
&amp; Pennebaker, 2003). One of the explanations for this phenomenon states that, in
our ancestral communities, women probably adopted the so-called “tend-andbefriend” reaction, i.e. a less aggressive response to stress and danger (Lee &amp;
Harley, 2012; Taylor et al., 2006), since the costs of aggressive behaviour,
involving the actions of fighting or fleeing, was often higher than its benefits, as
the mother’s presence was more essential to the progeny’s survival than the
father’s (Campbell, 1999). Consequently, as some studies of brain biology have
shown (Gur et al., 2000; Jordan et al., 2002), these differences in the roles of men
and women affected our brain development, causing the female brain to have a
larger orbital frontal cortex that regulate amygdala-generated anger. The
linguistic consequence of this phenomenon is thus reflected in the overall
inclination of males to use taboo language more than females (Guvendir, 2015).
In the context of social networking, commenting on threads online, as a form
of social interaction, is a type of identity and hence gender performance
(Marwick &amp; Boyd, 2011; Thelwall, 2008). Studies on gender differences in online
behaviour have shown that individuals tend to emphasize different aspects of
their identity through varied linguistic behaviour (Nguyen et al., 2014), including
the use of stereotypically feminine (e.g. a heart emoticon written as &lt;3) or
masculine (e.g. taboo words) language. Moreover, a variety of studies have
researched online spaces including blogs (Mukherjee &amp; Liu, 2010; Schler et al.,
2006), Twitter (Bamman et al., 2014; Bergsma and Van Durme, 2013), YouTube
(Filippova, 2012) and social network chats (Peersman et al., 2011) in search for
differences in linguistic behaviour of men and women, and found that the former
tend to use more links, numbers, technology words, etc., while the latter
generally use more first person pronouns, emoticon, words expressing emotions,
etc. (Bamman et al., 2014; Nguyen et al., 2013). In online spaces, although men
have been found to swear more on sites such as MySpace (Thelwall, 2008), the
difference that has been gaining more attention is the context as well as types of
swearing (Murray, 2012), since, as Hall (2003) suggests, linguistic studies on
gender should aim to “document the diverse range of women’s and men’s

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Volume 1, Issue 2, Winter 2018

linguistic repertoires as developed within particular contexts” (p. 375).
Furthermore, these virtual spaces, just as any other space for social interactions
in which people read contextual cues in order to understand what constitutes
appropriate behaviour (Boyd &amp; Heer, 2006), set and encourage certain social
norms. This paper, therefore, aims to explore whether males and females on two
different Facebook pages differ in their frequency as well as type of swearing,
taking into account different contextual cues that might have encouraged such
behavior.
3. METHODOLOGY
The corpus of language data for this study was Facebook – a social website with
over one billion daily active users. As a source of linguistic data, it does not only
provide researchers with authentic language but also allows for inferences based
on the users’ publicly available information such as age, education, gender, etc.
In addition to that, the website contains interactive groups, i.e. Facebook pages,
gathering users with common interests, which enables researchers to collect data
from highly specific communities and thus infer more contextualized and reliable
conclusions. In order to analyse data from demographically, socially, and
psychologically varied language users, the data in this study was collected from
five different public Facebook pages, all of which are considered popular, with
millions of followers and hundreds of comments on every post: YouTube, 9gag,
and the official pages of Nicky Minaj, Eminem, and Miley Cyrus. The pages
receive comments that are mostly in English and this paper analysed only what
is considered taboo in the English language.
The total number of language users whose data was analysed is 50. The
manner in which the data was gather is by searching through the comments of
the most recent posts on these five pages and selecting only those containing
taboo language. Further, the comments were categorized based on the users’
gender and the page the comments were found on. In addition to that, the swear
words were categorized according to their purpose into those used humorously,
for exaggeration, assertively/aggressively, and for disrespecting/insulting.

4. RESULTS AND DISCUSSION
As is shown in Table 1, with 29 comments containing taboo words, males
produced swear words more frequently than females (n=21), outnumbering
them in three out of five pages. More specifically, on 9gag’s and YouTube’s
Facebook pages, respectively six and nine out of ten comments observed were
written by a male. When it comes to Nicki Minaj’s as well as Miley Cyrus’ official
Facebook pages, more comments containing taboo language were written by

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�An Analysis of Gender Differences in the use of Swear Words on Facebook
Melika Muhanović, Nejla Babić &amp; Esma Latić

females. Finally posts on Eminem’s page had seven swearing comments written
by males and only three written by females.
Table 1: Frequency of Comments Containing Swear Words
9gag

YouTube

Nicki Minaj

Miley Cyrus

Eminem

Total

Male

6

9

4

3

7

29

Female

4

1

6

7

3

21

Interpreting these distinctions, certain patterns may be discriminated.
First of all, the pages with more swear words used by females were the ones of
female celebrities – Nicki Minaj and Miley Cyrus. Although they contain roughly
equal number of female and male users’ comments, it seems that females here
feel more encouraged to use swear words. Another important thing to note is that
the swear words used by females on these posts were of the descriptive nature,
i.e. they were mostly used to enhance their compliments or exaggerate their
current feelings. On the other hand, men used swear words mostly to objectify
or insult these female celebrities, and their usage of taboo words increased when
commenting on pictures of a provocative nature. Furthermore, following the
same pattern of using taboo language when commenting on the content
produced by the same gender, more male fans (n=7) employed swear words on
Eminem’s Facebook page.
Based on these findings, it seems reasonable to infer that the use of taboo
language is influenced and encouraged by the context. Both females and males
used more swear words on pages of female and male celebrities, respectively,
implying thus that males, as well as females, seem to generally feel bolder and
more encouraged to use such words when writing comments about the same
gender. In addition to that, taking into consideration that these pages usually
attract either men or women, depending on the gender of the celebrity, it seems
that both males and females find it safer to use taboo language in interaction with
the same gender, while the opposite might lead to their losing of face. These
findings are in line with Uhlman (2015), who found that 75% of participants
believed to be more conscious of swearing when surrounded by the opposite
gender as well as the study by Jay and Janschewitz (2008), where men were found
to use swear words more often in company of other men.

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Table 2 - Frequency of comments containing swear words classified according to
their purpose
Gender

Humorously

Exaggeration

Anger/Assertiveness Disrespect/Insult

Male

5

7

10

5

Female

5

13

3

2

In terms of the purpose of their swearing, as the data in Table 2 shows, male
and female users used swear words equally for the purpose of being humorous,
while women used them more than men for the purpose of exaggeration. On the
other hand, males were found to swear more when angry or when trying to be
assertive, as well when they are being disrespectful or insulting someone.
Therefore, it seems that the results obtained by this study support previous
research that have found men to be more likely to swear out of anger and
frustration (Bird &amp; Harris, 1990; Jay, 1996; McEnery, 2005; Mehl &amp; Pennebaker,
2003).

5. CONCLUSION
The study found that both men and women use swear words when commenting
on social media, but with slight variations influenced by different factors,
including the context in which the utterances are produced, the type of
interaction being either single or mixed-gender one, and the purpose of the act of
swearing itself. More specifically, men were found to swear on the site where the
male community is larger, while women were found to do so on the website of a
female celebrity, arguably attracting more female users. Furthermore, both men
and women were more likely to use swear words when commenting on the sites
of same-gender celebrities. Finally, the results have shown that men utter swear
words mostly to express aggressiveness and assertiveness, while women do so
to exaggerate their comments.
In general, what may be inferred from this study is that swearing, be it
online or offline, is a highly complex linguistic phenomenon that cannot be
simplified through a mere calculation of its frequency of appearance in one’s
language without taking into account a variety of other factors that cause,
influence, and shape their use by individuals across different demographical,
social and psychological categories.

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Melika Muhanović, Nejla Babić &amp; Esma Latić

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                    <text>An Analysis of Students’, Teachers’ And Parents’ Views About Lack Of Success in
Teaching English at Public High Schools in Turkey (Antalya Province Sample)
Hamit KAPLAN &amp; Selçuk UYGUN
Akdeniz University/ Antalya, Turkey
Key words: English Teaching, Reasons for Lack of Success, Students’ / Teachers’ / Parents’ Views
ABSTRACT
The aim of this study is to find out the reasons for the lack of success in English subject at public high schools by
taking students’, teachers’ and parents’ views into consideration and put forward solutions and implications for the
problems on the subject.
The population of the research is teachers of English, students and parents in public high schools throughout Turkey
in 2011-2012 educational year. The sample of the study is comprised of 402 students studying at fifteen public high
schools which are located in five central counties (Aksu, Döşemealtı, Kepez, Konyaaltı and Muratpaşa) in Antalya
province, 58 parents and 50 teachers of English who are currently working at the aforementioned fifteen public high
schools. Random sampling method is utilized in the process of comprising student, teacher and parent samples. As
data collection tool, Students’ / Teachers’ / Parents’ Views on the Problems Encountered at Public High Schools in
Teaching English Questionnaire developed by the researcher was used.
As for the results of the study, crowded classrooms in English lessons affect teaching negatively; forming
homogeneous level classrooms in English lessons would affect learning positively; student books and workbooks
should be prepared taking into consideration student concerns and levels; weekly English lesson schedule is
insufficient; weekly English lessons should be increased and English should be presented to students as an elective
subject together with the compulsory English lesson; providing contemporary audio-visual tools which can
contribute to teaching process in classrooms and using these tools affect learning positively; subject contents, books
and programmes appropriate for revised class levels studying English and revised weekly schedule for English
lessons should be prepared are reached.

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                    <text>An Analysis of Students’, Teachers’ And Parents’ Views About Lack Of Success in
Teaching English at Public High Schools in Turkey (Antalya Province Sample)
Hamit KAPLAN &amp; Selçuk UYGUN
Akdeniz University/ Antalya, Turkey
Key words: English Teaching, Reasons for Lack of Success, Students’ / Teachers’ / Parents’ Views
ABSTRACT
The aim of this study is to find out the reasons for the lack of success in English subject at public high schools by
taking students’, teachers’ and parents’ views into consideration and put forward solutions and implications for the
problems on the subject.
The population of the research is teachers of English, students and parents in public high schools throughout Turkey
in 2011-2012 educational year. The sample of the study is comprised of 402 students studying at fifteen public high
schools which are located in five central counties (Aksu, Döşemealtı, Kepez, Konyaaltı and Muratpaşa) in Antalya
province, 58 parents and 50 teachers of English who are currently working at the aforementioned fifteen public high
schools. Random sampling method is utilized in the process of comprising student, teacher and parent samples. As
data collection tool, Students’ / Teachers’ / Parents’ Views on the Problems Encountered at Public High Schools in
Teaching English Questionnaire developed by the researcher was used.
As for the results of the study, crowded classrooms in English lessons affect teaching negatively; forming
homogeneous level classrooms in English lessons would affect learning positively; student books and workbooks
should be prepared taking into consideration student concerns and levels; weekly English lesson schedule is
insufficient; weekly English lessons should be increased and English should be presented to students as an elective
subject together with the compulsory English lesson; providing contemporary audio-visual tools which can
contribute to teaching process in classrooms and using these tools affect learning positively; subject contents, books
and programmes appropriate for revised class levels studying English and revised weekly schedule for English
lessons should be prepared are reached.

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UYGUN, Selçuk </text>
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                <text>Key words: English Teaching, Reasons for Lack of Success, Students’ / Teachers’ / Parents’ Views  ABSTRACT  The aim of this study is to find out the reasons for the lack of success in English subject at public high schools by taking students’, teachers’ and parents’ views into consideration and put forward solutions and implications for the problems on the subject.  The population of the research is teachers of English, students and parents in public high schools throughout Turkey in 2011-2012 educational year. The sample of the study is comprised of 402 students studying at fifteen public high schools which are located in five central counties (Aksu, Döşemealtı, Kepez, Konyaaltı and Muratpaşa) in Antalya province, 58 parents and 50 teachers of English who are currently working at the aforementioned fifteen public high schools. Random sampling method is utilized in the process of comprising student, teacher and parent samples. As data collection tool, Students’ / Teachers’ / Parents’ Views on the Problems Encountered at Public High Schools in Teaching English Questionnaire developed by the researcher was used.  As for the results of the study, crowded classrooms in English lessons affect teaching negatively; forming homogeneous level classrooms in English lessons would affect learning positively; student books and workbooks should be prepared taking into consideration student concerns and levels; weekly English lesson schedule is insufficient; weekly English lessons should be increased and English should be presented to students as an elective subject together with the compulsory English lesson; providing contemporary audio-visual tools which can contribute to teaching process in classrooms and using these tools affect learning positively; subject contents, books and programmes appropriate for revised class levels studying English and revised weekly schedule for English lessons should be prepared are reached.</text>
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                <text>An Analysis of the Azeri Translation of English Collocation of That-Complement</text>
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                <text>This article deals with collocation in general and then concentrates on grammatical collocations  based on Benson et alʹs category of grammatical collocations. The emphasis is on a study conducted to find out the Azeri translation of collocation of That-complement. The importance of collocation in the learning of a foreign language and the problems that English learners face with in using collocations have been underscored by researchers. However, there have been few studies to take all types of collocations, particularly, the grammatical type, into consideration. Therefore the translation  and production of these collocations  may cause some problems for English learners .  According to Benson et al., collocation could be sorted systematically into two major groups--lexical collocations and grammatical collocations. A lexical collocation could be made up of nouns, adjectives, verbs, or adverbs. On the other hand, a grammatical collocation was made up of a dominant word, such as a noun, an adjective, or a verb, and a preposition or grammatical structure like an infinitive or a clause. Based on Benson et alʹs category of grammatical collocations, there are four collocations for That-complement : noun+ that-clause, adjective+ that-clause, transitive verb +that-noun clause and subject it+ verb+ that-clause. Based on the analysis of English translated materials into Azeri, it has been found that (1) English collocation noun+ that-clause mainly translated as complex sentences in Azeri with the percentage of 70%.Moreover 18% translated as simple sentences involving verbal combinations and 12% translated as simple sentences lacking verbal combinations.(2) Regarding English collocation of adjective+ that-clause,  it can be said that they are translated as complex sentences in Azeri with the percentage of 86%,and also some sentences translated as simple sentences involving verbal combinations with the percentage of 10% .The percentage of sentences translated a simple sentences without verbal combinations is 4%.(3) The results of this research shows that collocation of transitive verb +that-noun clause basically translated as complex sentences with the percentage of 90% and 10% translated as simple sentences involving  verbal combinations.(4) Based on the findings of this research, it has been cleared that in Azeri ,  the dummy subject "it"is nottranslated at all. Since in English , extraposition construction consists copular verbs  , in Azeri translation of these sentences  instead of copular verbs  , there are  some expressions called "modal words", functioning like verb phrases, are used according to the meaning of copular verbs. In addition, extraposition constructions followed by that-clause ,  translated as complex sentences in Azeri , with the percentage of  75%. It should be said that the percentage of the sentences which have been translated as simple sentences without verbal combinations is 15% while  the percentage of  sentences translated as simple sentences involving  verbal combinations is 10%. Moreover, it can be said , generally, in Azeri language, collocation noun+that-clause translated as noun +verb+ that-clause, collocation adjective+ that-clause translated as adjective +verb+ that-clause ,collocation transitive verb +that-noun clause translated as transitive verb +that-noun clause and subject it+ verb+ that-clause translated as  (object)+modal words +that clause.  </text>
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                    <text>2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

An Analysis of the Contents of the Studies Carried Out on the Relationship
between the Strategy and the Performance of the Organization
Orhan BATMAN
Sakarya University,
Faculty of Economics and Administrative Sciences
Department of Tourism Management
orhanbatman54tr@hotmail.com
Ġzzet KILINÇ
Düzce University
Akçakoca School of Tourism and Hotel Management
izzetkilinc@duzce.edu.tr
Muammer MESCĠ
Düzce University
Akçakoca School of Tourism and Hotel Management
muammermesci@duzce.edu.tr

Abstract: The aim of this research is to analyze the methodology used in the papers that deal
with the relationship between strategy and business performance in the last decade. In this
context; it is intended to determine the fields of study on which the papers focus, the research
methods and data collection techniques used and the findings achieved, and to compare and
contrast the findings obtained with the methods of research used. In this research, a qualitative
research method was used and the data were acquired through literature review. The data
acquired were put to content analysis and they were analyzed within the theoretical framework
formed in accordance with the objectives of the research. The main restriction of the research is
that the academic papers only in the data bases of Emerald and Sciencedirect were included in
the research. Within this, 15 papers in both data bases mentioned were reviewed. The findings of
the research indicate that the papers reviewed have been published in 10 different academic
journals and they focus on 6 different fields. Furthermore, quantitative research methods were
used in 11 of total 15 papers whereas qualitative research methods were used in 4 of them.
Questionnaire technique was chosen to collect data in the papers in which quantitative research
methods were used. On the other hand, while literature review was mainly preferred in the
papers in which qualitative research methods were used, case method was used in one of them.
The results of the research point out that the papers have similar findings although they have
used different methods, and it has been found out that there is a positive relationship between
strategy and business performance in the consequence of each paper.

Key Words: Strategy, performance, methodology.

Introduction
Strategic management is an understanding which has focused on the organization‘s continuing its life and
providing superiority in competition. Due to this, it is true and important to handle and explain the concepts of
―performance‖ and ―performance evaluation‖ with the approach of strategic management. The organizations should
develop their strategies and evaluate to what extent they have fulfilled their strategies in order to continue their
existence. The success measure in the market where the organizations operate is to obtain profitability above the
average. Performance evaluation is an important means in finding out whether the organizations have achieved this
profitability or not or to what extent they have achieved (Pongatichat &amp; Johnston, 2008).
Today the rapid and intensive environmental changes and uncertainties affect the sector structures and the
dynamics of the organizations, the organizational process and functions, the market structures directly. These
interactions may cause the organizations to disappear in the area they operate in by affecting their performance and
profitability. Because of this, performance and performance evaluation systems are very important for the

174

�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

organizations. Performance evaluation systems make important contributions to the organizations especially in
coping with the problems they will have in competing, continuing the operations and growing (Kilinc &amp; et al., 2009).
These contributions can also increase the number of the studies carried out on strategy and performance evaluation
(Dyson, 2000).
There has been a dramatic change in the last two decades due to the nature of competition. Quality, intense,
flexibility and cost have appeared to be important competition elements. In this period, the performance evaluations
based on the traditional finance started to lose importance. At that time, new performance evaluation systems were
developed by the researchers as a result of the studies carried out (Bititci &amp; et al., 2001). For instance, the traditional
performance evaluation process in the organizations was done in three ways. These were the turn over of the sales
involving the financial evaluations, the turn over of the investment and the turn over of the properties. Today it is
seen that there are non-financial evaluation systems beside the financial evaluation systems. Non-financial evaluation
systems are handled with a strategic view and used to complete the missing parts of the traditional evaluations and to
increase ―the firm value‖ of the organizations (Jusoh, 2008; Kilinc &amp; et al., 2010).

The Concepts of Strategic Management and Performance Evaluation
Strategy is the process of determining the basic aims and goals of an organization and producing the
supplies that are essential to achieve these aims (Chandler, 1962). For Mirze &amp; Ulgen (2005), strategy is a whole of
long-termed dynamic decisions which study the actions of the competitors, which focus on an end and which are
made to achieve certain aims. According to Hitt &amp; et al. (2005), strategy means targets planned to improve the basic
core of the organization and to obtain a competition advantage and procedures followed to reach these targets. Lee
and Carter (2005) describe strategy as a plan which the organization makes to show how it will fulfill its mission and
vision.
For Mintzberg (1996), strategy is a multidimensional concept which includes the dynamics such as plan,
maneuver, behavior form, point of view and positioning against the competitors. The main purpose of the strategy is
to get an advantage against the competitors and to make it sustainable. Strategic management changes the strategy
concept into a management understanding. According to Ansoff (1965), strategic management is an active process
which guides the organization on how it can fulfill its aims. Teare and Boer (1996) describe strategic management as
the process related to the development of ―ideal‖ management systems for an active organization. For Aktan (2007),
strategic management is a means which leads the organizations in the competition environment to what they can do,
what strategies they should follow so as to compete with their competitors. Johnson and Scholes (1993) explain that
the strategic management is the procedures followed to make the inner and outer environment analyses, to collect
information, to make decisions, to make implementations by gathering the references and to evaluate the results in
order that the organization can obtain sustainable competition superiority in the long term.
Performance in general is a concept which qualitatively and quantitatively determines an output obtained as
a consequence of a planned and aimed activity (Percin, 2008). For Atakus (2006), performance is a comparison. He
states that something that can not be measured will not be compared. Therefore, the concept of performance should
be explained clearly for a good comparison. Kanj (2002) defines the performance evaluation as the methods which
are used to perform the functions of the organization perfectly and to improve them. Beamon and Balcik (2008) say
that performance evaluation is a form of evaluation made to measure the efficiency and validity of the functions of
the organizations. Each organization has certain objectives and functions. The basic function of the business
management is to bring the aims and objectives of the organization to the highest level possible. Performance
evaluation determines to what extent the organization has reached this level (Akal, 2000). The contributions of
performance evaluation can be listed as follows (Dilek, 2009):
 It enables the strategies of the organization to be supported, to be understood better and to be assimilated
 It makes contributions to the implementation of the strategies easily and making decisions about the
management
 It enables to make a map of developments and changes in the organization so that the organization can have
a dynamic structure which can renew itself
 It enables the organization to increase its productivity and efficiency
Performance evaluation systems are effective in developing strategies which are arranged according to the new
environment conditions and which aim to fulfill the objectives instead of non-functional strategies developed before
(Jusoh &amp; Parnell, 2008).

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�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

Method
This study aims to investigate the contents of the studies carried out on finding out the relationship between
the strategy and the performance of the organization in the last decade by taking the methods used in these studies as
a basis. Thus, it is the main objective of this study to determine the new tendency related to this subject. Within this,
the fields where the articles focus on, the research methods and data collection techniques used and the findings they
obtained will be found out and comments will be made on the findings.
The data used in the study were obtained through literature review. At this stage, the focus was which
academic articles would be examined and their being original. The data collected were analyzed through content
analysis in the theoretical fragment formed according to the objectives of the research. The basic limitation of the
study is that only the articles published in emerald and science direct databases were involved in it. Due to this,
fifteen articles published in both databases were evaluated. In addition, two things – obtaining the data easily and
checking them- were considered essential in respect of the reliability of the research process.

Findings
The papers involved in the population of the study and the basic findings obtained from these papers have been
shown systematically in Table 1.

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�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

Author(s)
And Year

Bititci &amp;
et al.,
2001

Hitt A. &amp;
et al.,
2001

Pehrsson,
2001

Mc Adam
&amp; Bailie,
2002

Ruiz &amp; at
el.,
2002

The Aim of the Study
To find out the relationships
of the quantitative models
affecting the performance by
taking the performance
evaluation studies published
before as a basis

To study the effect of human
capital on the performance
of the organization

To study the effect of
environmental changes on
the strategic performance
evaluations of the
organizations
To study the relationship
between the strategies of the
organizations and the
performance evaluation.
Plus, to search for the role of
the improvement models for
the organization.
To determine the effect of
the market, product and
production factors when the
organizations use the
differentiation strategies in
order that the organizations
can grow more in the foreign
market
To examine the relationship

The Basic
Method Used

Qualitative
Research

The Method
for Data
Collection

Literature
Review

Analysis
Techniques
Used
The
Analysis of
Dynamics
and
Sensitivity

Content

Production
Field

Findings
It makes suggestions about the quantitative
models used in the performance evaluation
system, which strategic productions should
be made for the organizations and giving
alternative strategic decisions.

The
Magazine in
Which the
Article was
Published
International
Journal of
Production
Economics

Quantitative
Research

Questionnaire
Technique

Correlation
Analysis

Human
Resources

Two conclusions were reached in the
study: First, there is an indirect
relationship between human capital, the
performance of the organization and the
strategy. Second, there is an effective
relationship between the supplies and the
strategy.

Qualitative
Research

Literature
Review

Sample Case
Technique

Production
Field

It states that organizations can obtain high
performance by developing optimum
strategies.

Management
Decision

Production
Field

It has been determined that strategy has an
important effect on performance
evaluation. Besides, it is thought that
evaluations, evaluation structures and
strategy are a complicated and dynamic
structure and this situation is criticized in
the study.

International
Journal of
Operations&amp;P
roduction
Management

International
Marketing
Review

International

Qualitative
Research

Literature
Review

Sample Case
Technique

Quantitative
Research

Questionnaire
Technique

Statistics
with
Multiple
Variables,
T-Test,
Regression
Analysis

Production
Field

It has been pointed out that the factors
such as market, production and
organization are important elements in the
extension of the organization in the foreign
markets. In addition, it has been found out
that these factors have an important effect
on the performance of the organization.

Quantitative

Questionnaire

Statistics

Production

The needs of the employees working in the

177

Academy of
Management
Journal

�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

Kathuria
&amp; Porth,
2003

Bourne &amp;
at el.,
2003

Bednall &amp;
Valos,
2005

Megicks,
2007

Enticott
&amp;
Walker,
2008

Pehrsson,
2008

Chau,

between the functional
strategy of the organization
and the characteristic of the
strategy management.
To study how important the
approach based on the
supplies is in finding out the
performance and
competence of the
organization.

Research

Qualitative
Research

Technique

with
Multiple
Variables,
T-Test,

Literature
Review

Field

Production
Field

Questionnaire
Technique

Statistics
with
Multiple
Variables,
ANOVA,
Tamhane‘s
T2

Production
Field

Quantitative
Research

Questionnaire
Technique

Factor
Analysis,
Correlation

Production
Field

Quantitative
Research

Questionnaire
Technique

Correlation,
Regression
Analysis

Service
Organizati
ons

Statistics
with
Multiple
Variables,
ANOVA,
Correlation

Production
Field/
Service
Organizati
ons

To study the contribution of
the strategy to searching for
marketing in a certain area
and with the purpose of
gaining profit.

Quantitative
Research

To examine the effect of
small-scaled retailers and the
strategies developed at
different levels .on the
organization performance
To study the effect of the
relationships between the
performances of the
organizations which have a
social responsibility and
sustainable management on
the organizations.
To find out the effect of
strategy implementations
which have a crucial role in
setting value in the foreign
markets on the organization.

Quantitative
Research

Questionnaire
Technique

To explain the relationship
among the efficiency of the

Qualitative
Research

Literature
Review

Production
Field

178

organization should be considered in order
to evaluate the relationship between
strategy and management at the functional
level together.
In this paper it has been determined that
the approach based on supplies has an
important influence on the organizations.
The approach based on supplies enables
the organizations to see their supplies and
competence.
This paper has shown that knowledge,
internal policies and searching for the
market are the factors that increase the
market performance of the organizations.
Besides, it has been found out that these
factors are related with the strategies
developed by Miles, Snow and Porter.
This paper states that, at the functional
level, the strategies implemented in the
organizations at different levels have a
great influence on the performance of the
organization.
In this research paper, it is mentioned that,
in order to reach high performances
determined by the organizations, the
organizations need not only the strategy
but also the sustainable management and
the support of the shareholders. In
addition, there is an indirect relationship
between sustainable management and
sustainable performance.
The organizations require product
differentiation for making products and
setting a value in the foreign markets.
Also, the performances of the
organizations which meet the expectations
of the customers will increase.
Strategic performance management, the
performance of the organization and team

Journal
of Operations
&amp;Production
Management
International
Journal of
Operations&amp;P
roduction
Management
International
Journal of
Productivity
Performance
Management

Management
Decision

Business
Strategy and
the
Environment

European
Business
Review
Team
Performance

�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

Sum
2008

Parnell &amp;
Dent,
2009

Gunby,
2009

Fantazy
&amp; at el.,
2009

organization, the
performance of the
organization, the team
strategy and the strategic
performance management.

strategy exist at the operational or medium
level and upper level. The efficiency can
be interpreted as the phenomenon of
strategic team performance management.
Production
Field/
Service
Organizati
ons

This paper states that there are different
views about the performance of the
Quantitative
Questionnaire
ANOVA
organization and chance factor. Managers
Research
Technique
claim that bad situations are related to the
chance factor.
It has been found out that the organizations
which do not have the purpose of making
profits are affected by the policies and
To find out what kind of a
changes in the process of developing
relationship there is between
Factor
Service
Quantitative
Questionnaire
strategy due to environmental conditions.
the strategy developing
Analysis,
Organizati
Research
Technique
This paper mentions that there is not an
process and the performance
Correlation
ons
important change in the performances of
of the organization.
the employees in the strategy developing
process of the organizations which aim or
do not aim to make profits.
This study suggests that performance has a
great influence on flexibility and flexibility
has a great influence on strategy. Making
new products, providing flexibility and
To examine the relationship
Structural
improving the supplies are essential for the
between performance,
Quantitative
Questionnaire
Production
Equality
customers, whereas the limit of the
strategy and flexibility in the Research
Technique
Field
Modeling
flexibility, creating new products,
chain organizations.
improving the supplies and time are the
most important investment factors for the
organizations which want to develop new
strategies
Table 1: The Studies Carried Out On the Relationship between the Strategy and the Performance
To study the relationships
between performance and
strategic factors in strategic
management schools.

179

Management

Management
Decision

Management
Decision

Supply Chain
Management:
An
International
Journal

�Discussion and Results
In the recent years, the studies on the relationship between strategy and performance evaluation have
mostly concentrated on the evaluation. The strategies determined by the organizations should be evaluated with
correct criteria. Besides, organizations need to determine their strategies correctly. The organizations which do
not determine their strategies correctly fail to improve their performances. In order to find out to what extent the
organizations have reached the strategies they have determined, analyses should be made through correct
evaluation systems. Misleading evaluation systems can not find out how successful the organization is in
achieving the goals and objectives that it has determined before.
The other thing is that the functions in the organization should be arranged according to the strategies.
Organizations must develop the competence and authority which are necessary to perform the functions
determined before. In addition, correct decisions should be made in order to perform the functions successfully.
The basic findings results that have been obtained with this research have been discussed below.
When the aims of the studies are considered, it has been seen that the common subjects dealt with are
the factors which are essential for the organizations to grow in the foreign markets, the relationship between
strategy and management, the effects of environmental conditions on the performance of the organization,
determining the competence of the organization and finding out the relationship between the strategy and the
performance of the organization. Among the studies carried out with different purposes, Bititci &amp; et al. (2001) –
the relationship between the quantitative models affecting the performance- and Hitt and et al. (2001) – the direct
and indirect effects of the human capital on the performance of the organization- appear to be the most
important. It has been found out that the researchers have involved the relationship between the strategy and
performance indirectly in their studies with different purposes. One of the most important deficiencies in these
studies is that they have not explained at what level this relationship is. The other deficiency is that the
techniques used in these studies have not been mentioned sufficiently in the evaluation of the relationship
between strategy and performance.
When the basic methods are considered, it is seen that five of these studies have used the qualitative
research method and ten of them have used the quantitative research method. It has been found out that while the
qualitative research method was preferred in the early 2000s, the quantitative research method was preferred in
the later years. That the quantitative research method was used more in the studies can be interpreted as meaning
that the researchers had a rationalist understanding. The reason why the qualitative research method was
preferred less can be that the process of this research is troublesome and takes too much time and that the
researchers do not know how to search and analyze the data. However, there is no paper in which both methods
have been used together among the papers which form the population of the research. The use of both methods
in the new studies which will be done in this field can be important in respect of the results to be obtained.
The papers were also examined in respect of the analysis techniques and it has been found out that
sample case technique was used in the studies based on the qualitative research method, whereas statistics with
multiple variables, ANOVA, Tamhane‘s T2, Correlation, Regression, Structural Equality Modeling and Factor
Analyses techniques were preferred in the studies based on the quantitative research method. It has been
determined that the analysis techniques suitable for the purpose of the research were preferred in the studies.
Different from the analysis techniques used in the studies, Bititci and et al. (2001) used the analysis of dynamics
and sensitivity and Fantazy and et al. (2009) used the structural equality modeling. The structural equality
modeling is briefly the combination of the factor analysis and the regression analysis.
The content being analyzed, it is understood that the studies were carried out in the fields of production
and service. Today it is essential that the outputs produced by the organizations and the inputs they have been
using be evaluated in respect of quality and quantity related to the sectors that the organizations operate in.
Among the studies, the study prepared by Hitt A. and et al. in 2001 on human resources is different from the
others. In this paper, the researchers came to the conclusion that human capital had an influence on the strategy
and the performance of the organization.
When the data collecting method is considered, it is seen that the researchers benefited from the
literature review and the questionnaire technique. While the literature review was preferred as the data collecting
method in the studies with the qualitative research method, the questionnaire technique was used in the studies
with the quantitative research method. It is understood that secondary resources were preferred in the studies
because the researchers could use fewer references, do periodic studies and make compare and contrast. It was
found out that the researchers who preferred the questionnaire technique had used it in order to collect data in a
wider area.
Related to the magazine in which the studies were published, the magazine preferred the most by the
authors is Management Decision (4) and International Journal of Operations &amp; Production Management (3)
follows this magazine. It is seen that there is an important relationship between the magazine preferred and the
subject of the studies. It was found out that the researchers evaluated the subjects they had searched for
according to the concept of the magazine which they published their papers in.

�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

The common result of the findings obtained from the studies is that there is a relationship between the
strategy and the performance of the organization in a great deal. The hypotheses suggested in the studies were
either accepted or rejected according to the analyses. The interesting point is that the aims determined in the
studies seem to support the results of the studies. Among the studies examined, the study prepared by Parnell and
Dent (2009) differs from the others in that they explained the negative events the managers faced with the
chance factor. The authors stated that there was a direct relationship between the performance of the organization
and the chance factor and the chance had an important effect on the operational results of the organization. The
other different study is the one carried out by Fantazy and et al. (2009). It mentions that information system and
technology usage are important factors so as to improve the performance of the organization. The information
and technology; in other words, core supplies the organizations have are important in that they show the
competition power of the organizations. It is seen that the organizations today will improve their performances
and achieve the success above the sector average by developing different strategies such as differentiation,
focusing, cost based…..etc. The deficiencies in the studies result from the fact that it is not clear to what extent
the relationship between the strategy and performance evaluation is effective on the other facilities that the
organization provides.

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182

�</text>
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KILINÇ, İzzet
MESCİ, Muammer</text>
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