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                    <text>BOOK OF ABSTRACTS

SARAYBOSNA'DA BEKTAŞİ TARİKATININ ÖNCESİ-SONRASI
Fatma Sevde DOĞAN
International Burch University / Sarajevo, Bosnia and Herzegovina
ÖZET
Balkanlar baslangıçta Bizans ile Roma, ardından Türk-islâm dünyâsı ile Batı
arasında köprü vazîfesini yapmış, târih boyunca birkaç kavmin ve kültürün
doğudan batıya doğru göçüsüne sahne olmuştur. Bu sebeple farklı dönemlere
âit değişik kavimleri, kültür ve medeniyetleri bir arada barındırma özelliğini de
kazanmıştır. Osmanlıların Balkanlara yerleşmesinde tarîkat şeyhleri ve dervişler
önemli görevler üstlenmişler ve Osmanlı fetihlerinin Balkanlardaki öncüleri ve
ilk mîmarları olmuşlardır. Balkanlar Osmanlı ordusunun gelip askerle
fethetmesinden çok daha önce tarîkat mensupları tarafından bir anlamda
fethedilmiş, diğer bir deyişle Osmanlılar buraya gelmeden yerli halk psikolojik
olarak bu fethe hâzır hâle getirilmiş ve Osmanlı orduları son derece elverişli bir
ortamla karsılaşmıştır.Osmanlı’nın fethinden sonra da Balkanlara birçok
tarikat ulaşmış,günümüzde de faaliyetlerini etkin bir şekilde devam
ettirmektedirler.
İnsanoğlu kendisinde zaman kavramı oluştuğundan bu yana sürekli “Benden
önce ne vardı? Benden sonra ne olacak?” sorusunu yöneltmiş ve bu sorulara
yanıt aramıştır. Bektaşîlik,insan-ı kamili bulma amacıyla girilen hakikate
varma yoludur. Bektâşîlik, Horasan erenlerinden Türk olan Hacı Bektâş-î Veli
(ö. 669/1270-71) tarafından kurulmustur. Bektaşiliğin kendine mahsus
kuralları, gelenek içinde Erkânname ile günümüze kadar gelmiştir.
Balkanlar’da Bektaşilik ise, XVIII. ve XIX. Yüzyıllları arası oldukça etkili olan
tasavvuf akımlarından biridir.Bektaşilik tarikatı Balkanlar da birinci derecede
önem taşımış ve taşımaktadır.Bektâşîliğin Balkanlara yerleşmesi ise iki yönden
gerçekleşmiştir Bundan dolayı Balkanlarda yaşayan halkın mensup olduğu
mevcut tarîkatların arasında Balkan sâkinlerinin kültürel, sosyal ve siyâsal
| 45

�1st International Annual Student Symposium

yaşantısında Bektâşîliğin özel bir konumu vardır. Özellikle Balkanlarda
yaşayan müslümanlar arasında en çok nüfûsa sahip olan Arnavutlar üzerinde
Bektâşîlerin te’sirleri çoktur ve başlı başına bir araştırma konusudur.Bu
anlatılan süreçten sonra ise Bektaşilikte büyük bir düşüş gerçekleşir. .Büyük
bir ilgiden sonraki süreçte Bektaşilik Tarikatı’nın günümüzde etkilerinin
hemen hemen hiç görülmemesi araştırılmaktadır.Biz bu çalışmamızda
Bosna’da Bektaşilik Tarikatının gerileme sebepleri,halkın gözünde Bektaşilik
Tarikatının dünü-bugünü hakkındaki görüşlerini kayıt altında takdim
edeceğiz.Bektaşilik Tarikatı’nın Bosna ayağını bilinmeyen yönleriyle ortaya
koymaya çalışacağız.Bu bilgileri röportaj yöntemiyle pekiştirmeye çalışacağız.
AYVAZ DEDE
Nurşen Özkan
International Burch University / Sarajevo, Bosnia and Herzegovina
Anahtar Kelime: Ayvaz Dede, Akhisar, Prusats, şenlik
ÖZET
Ayvaz Dede, Bosna-Hersek’te yaşamış en ünlü kişilerden biridir. Hakkında
çok fazla bilgi bulunmamaktadır. 15. yüzyılda, Manisa-Akhisar’dan Bosna’nın
Prusats bölgesine gelmiştir. Fatih Sultan Mehmet’in Bosna’yı fethi sırasında
(1463), İslamiyeti yaymak için getirdiği 40 şeyhten biridir. Türkçe kaynaklara
göre; 500 yıl önce Akhisar’dan gelmiş ve bugünde hala şenliklerle anılan Donyi
Vakuf kentinin Prusats kasabasına gelmiştir. Halkın kıtlık çektiği bir dönemde
kente su gelmesini önleyen dağın önünde 40 gün 40 gece ibadet edip Allah’a
yalvarmıştır. İnanışa göre, 40. gece rüyasında iki koçun birbiriyle çarpıştığını
gören Ayvaz Dede, uyandığında dağın yarıldığını ve oradan suyun aktığını
görmüştür. Böylece, halk suya kavuşmuştur. Ayvaz Dede’nin doğum günü ve
hayatı hakkında ortak bir fikir yoktur. Nereli olduğuna dair kesin olmamakla
birlikte çok değişik rivayetler vardır. Bosna’nın kalbini kazanan değerli, saygı
46 |

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                    <text>1st International Annual Student Symposium

yazan şairler çıkmış ve bu şairler divan meydana getirmişlerdir. Bu dönemde
metinler Türkçe aslından okunup anlaşıldığı için çeviri çalışmalarına pek fazla
rastlanmaz. Ancak Osmanlı Devleti'nin bölgeden çekilmeye başladığı
19.yüzyıldan itibaren çeviri çalışmaları yapılmaya başlanmış ve bu çeviriler
günümüzde de devam etmektedir. Tanzimat'tan itibaren başlayan bu çeviri
çalışmalarını ilk olarak Çatica, Başagiça, Avde Karabegoviça gibi isimler
Namık Kemal, Ziya Paşa,Tevfik Fikret, Muallim Naci gibi isimlerden çeviri
yaparak başlatmışlardır. Bu tercüme çalışmalarının edebiyat edebiyat teorisi,
edebi tenkit gibi açılardan Bosna edebiyatına katkıları olmuştur. Bu çalışmada
Tanzimat'tan sonra Bosna'da yapılan edebi çeviriler tesbit edilip bu çevirilerin
Bosna kültür ve edebiyatına katkıları incelenecektir.
SARAYBOSNA’NIN BİLİNMEYEN YİTİĞİ
Gülşah Doğan
International Burch University / Sarajevo, Bosnia and Herzegovina
ÖZET
Hacı Hafız Muliç Efendi, 1915 yılında Saraybosna’da ulema bir ailenin
çocuğu olarak dünyaya gelir.2011 yılında ise vefat eder.Hayatını ilme ve talebe
yetiştirmeye adamıştır.Hacı Hafız Efendi Bosna için çok büyük değer taşıyan
bir evliyadır.Yaptığı bini aşkın hutbeleriyle Bosna’nın savaş döneminde ve
daha sonraki sıkıntılı dönemlerinde dahi kararlı duruşundan,ideallerinden
vazgeçmeyerek bu bölgenin manevi anlamda adeta yapı taşı olmuştur.
Bütün evliyalar gibi Hacı Hafız Hazretleri de kerametlerini anlatmaktan
çekinmiştir. Bu yüzden de Boşnak Edebiyatı Camiası ve Bosna Halkı
tarafından pek tanınamamıştır.Hacı Muliç Efendi’nin Saraybosna’ya ilmi
açıdan yaptığı en büyük yatırım Mevlana Hazretleri’nin Mesnevi’sini
Farsça’dan-Boşnakça’ya çevirerek Mesnevi’yi Bosna’ya tanıtmıştır.Bizim bu
çalışmadaki amacımız Hacı Muliç’in bilinmeyen batini-zahiri yönlerini ortaya
koyarak Boşnak ve Türk kültürü arasında maddi-manevi değerler arası köprü
48 |

�BOOK OF ABSTRACTS

kurmak ve ortak bağlarımızı geliştirmektir. Çalışmamızın içeriği 1915-2011
yılları arasında yaşayan bu önemli zatın kerametlerini ve bilinmeyen kişiliğini
ortaya çıkarmak şeklindedir.Yapılan alan çalışması Hafız Efendi’nin talabesi
olan 5 kişi ile röportajlı görüşme, 2 kitap tercümesi ve 1 seminer katılımıyla
gerçekleştirilmektedir.Kaynak
kişilerin
görüşme
esnasında
bilgileri
tutulmaktadır.Ayrıca görüşmelerin dışında Hacı Hafız Efendi’nin türbesi,
onun adına yapılan cami ve Mujaga Vakfı gezilip bu yerlerden ortaya çıkan
anlatılar ve görüntüler toplanmaktadır.
SEZAİ KARAKOÇ’UN YAZ ŞİİRİNDE MİLLET ANLAYIŞI
Ayşe DİNÇ &amp; Mehmet Emin SAĞIR
International Burch University / Sarajevo, Bosnia and Herzegovina
Anahtar Kelime: Sezai Karakoç, Nation, Ottoman Empire, summer, esurrection
ÖZET
Sezai Karakoç, has been one of the leading poets of the modern Turkish poetry
since 1950. However, he is not only a poet with his intellectual identity but
also the idea of resurrection has an important place in the history of the
Turkish thought. Karakoç has an idea for every aspect of community life and
he has developed the convention of civilization. Also he describes the nation as
community of people with the same ideals. Every nation keeps its existence in
a seasonal cycle, and sometimes lives in the winter and sometimes in the
summer. According to him, the Turkish nation is a nation that has survived
for a thousand year; Ottoman period refers to season of the summer of this
nation. And if we take off the winter cover from nation, resurrection will take
place and summer will come back again.
Thus, In this study, Sezai Karakoç`s poem”summer” will be examined from
the aspect of his nation understanding and symbolic language of poetry.
| 49

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                <text>Hacı Hafız Muliç Efendi, 1915 yılında Saraybosna’da ulema bir ailenin  çocuğu olarak dünyaya gelir.2011 yılında ise vefat eder.Hayatını ilme ve talebe  yetiştirmeye adamıştır.Hacı Hafız Efendi Bosna için çok büyük değer taşıyan  bir evliyadır.Yaptığı bini aşkın hutbeleriyle Bosna’nın savaş döneminde ve  daha sonraki sıkıntılı dönemlerinde dahi kararlı duruşundan,ideallerinden  vazgeçmeyerek bu bölgenin manevi anlamda adeta yapı taşı olmuştur.  Bütün evliyalar gibi Hacı Hafız Hazretleri de kerametlerini anlatmaktan  çekinmiştir. Bu yüzden de Boşnak Edebiyatı Camiası ve Bosna Halkı  tarafından pek tanınamamıştır.Hacı Muliç Efendi’nin Saraybosna’ya ilmi  açıdan yaptığı en büyük yatırım Mevlana Hazretleri’nin Mesnevi’sini  Farsça’dan-Boşnakça’ya çevirerek Mesnevi’yi Bosna’ya tanıtmıştır.Bizim bu  çalışmadaki amacımız Hacı Muliç’in bilinmeyen batini-zahiri yönlerini ortaya  koyarak Boşnak ve Türk kültürü arasında maddi-manevi değerler arası köprü kurmak ve ortak bağlarımızı geliştirmektir. Çalışmamızın içeriği 1915-2011  yılları arasında yaşayan bu önemli zatın kerametlerini ve bilinmeyen kişiliğini  ortaya çıkarmak şeklindedir.Yapılan alan çalışması Hafız Efendi’nin talabesi  olan 5 kişi ile röportajlı görüşme, 2 kitap tercümesi ve 1 seminer katılımıyla  gerçekleştirilmektedir.Kaynak kişilerin görüşme esnasında bilgileri  tutulmaktadır.Ayrıca görüşmelerin dışında Hacı Hafız Efendi’nin türbesi,  onun adına yapılan cami ve Mujaga Vakfı gezilip bu yerlerden ortaya çıkan  anlatılar ve görüntüler toplanmaktadır.</text>
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                    <text>1st International Conference on Foreign Language Teaching and Applied Linguistics
May 5-7 2011 Sarajevo

Screen Literature: gain or loss?
Haya Shaukat
Department of Social Sciences and Humanities
FAST-NU, Pakistan
hayashaukat@hotmail.com
Abstract: With the advancement in science and technology everything has taken a
different shape. Reading literature that was once considered to be a major source of
entertainment and knowledge has now been transformed into screen literature by
television, video games and movies. As a result of this critics have started debating
the effectiveness of this shift. There are endless examples in this regard and many
blockbusters are in fact based on some written books. Not only classics but also
contemporary literature is now a part of the new genre called screen literature.
Although it cannot be denied that these great stories and characters will live forever
not only on paper but also on screen forever. Yet screen literature is not without its
disadvantages. The aim of this study which is qualitative in nature is to assess the
extent to which the literariness of the original text is affected with particular reference
to the novel – Gone with the Wind by Margret Mitchell which was turned into movie
in 1939 and appreciated as a blockbuster becoming a legendary classic of the
American cinema. It was not only the first movie to bag ten Oscars for the very first
time but maintained that record until Ben-Hur (1959).
Key Words: Screen Literature, genre, novel, movie, theatrical translation,
transformation

Introduction
For centuries literature remained the most popular form of entertainment encompassing poetry, drama
and novel. Reciting poetry in royal courts and in groups etc. was a norm and performance of plays in public goes
more than two thousand years back but with the passage of time a major shift came in. Poetry from the long
epics and romances turned into sonnets and short poems and even though once it was the most famous genre, it
started losing its popularity. It we look at the time line it can be seen that the long verse started getting replaced
by the short one around the same as science made progress. Of course literature did not die altogether but a trend
that started with the advent of cinema was that of movies based on pieces of literature. ‗Although adaptation has
been practiced since the days of silent movies, its pervasiveness does not mean that it has been universally
accepted. Some theorists have even rejected the strategy per se. numerous commentaries have given absolute
preference to fiction over film or to film over drama‘ (Zatlin, 2005: 150). Certainly this phenomenon is by no
means new but the trend is growing. Referring from a 1998 article that was published in Variety, Naremore
pointed toward the fact that 20% of movies made the previous year, and this is only in America, were adapted
from books whereas another 20% ‗were derived from plays, sequels, remakes, television shows, and magazine or
newspaper articles. This means that only about half of the pictures seen by the public that year originated from
scripts‘ (Naremore, 2000, 10).
Performance of plays continued and theatre thrived in spite of growing popularity of the cinema. Today
Broadway is still very popular even though most of the plays are easily available on DVD in the form of movies.
Many movie adaptations of Shakespeare‘s plays are available including the famous ‗The Taming of the Shrew‘
and ‗A Midsummer Night‘s Dream‘. Transformations of Shakespeare‘s works have been given more attention as
compared to all other aspects of film adaptation. According to Russell Jackson one of the reasons is probably
that the Elizabethan text provides with more room for maneuver. The text can be cut to fit the ideal time of a
movie that is under two hours, hence, using only 25-30% of the source text. This practice of condensing is
accomplished by ‗cutting within speeches and scenes, making the dialogue leaner but (mostly) preserving the
scene‘s original shape‘ (Jackson, 2000: 17).
This phenomenon can be observed in Michael Hoffman‘s 1999 film adaptation of Shakespeare‘s A
Midsummer Night‘s Dream. ‗Hoffman retains Shakespeare‘s language, albeit with cuts, but he moves and
modernizes the setting. Although Hoffman‘s movie shifts the fiction forward, because it does not depart from the
original story, it does not classify as an analogy in Wagner‘s terms‘ (Zatlin, 2005: 180).
The reason for cutting these plays short has been best stated by British playwright Alan Bennett, ‗Film is drama
at its most impatient‘ (quoted in Erskine &amp; Welsh, 2000: xvi).

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Tennessee Williams‘ plays have also been transformed into movies that bear little resemblance to the theatrical
version. Another great playwright Arthur Miller‘s plays have been turned into movies. Famous plays of Harold
Pinter and Eugene O'Neill have been transformed into movies and no one can forget George Cukor‘s
famous musical ‗My Fair Lady‘ sometimes referred to as an improved version of Bernard Shaw‘s ‗Pygmalion‘.
Although a lot of criticism has been seen as far as screen literature is concerned there are those who have tried to
justify and defend the practice. ‗The servitude of fidelity is undesirable for all concerned: even if it were
possible, it would yield unstageworthy results. Collaboration with living authors is not always easy: the give and
take of any interpersonal relationship may be complicated by an author‘s unwillingness to accept modification to
a beloved text. But if the author respects the translator‘s judgment and open dialogue is possible, collaboration is
ideal‘ (Zatlin, 2005: 5-6). Since theatre is essentially commercial it always aims ‗to connect with the sensibilities
of today‘s spectator‘ (Cuadernos de Teatro Clasico 16, 2002:21).
However, drama is not the only genre that has fallen victim to this practice. Novel has probably suffered
more because novels are written for leisurely reading not performance. In his introduction to Film Adaptation
(2000), James Naremore has cited a ‗cartoon that Alfred Hitchcock once described to Francois Truffaut: two
goats are eating a pile of film cans, and one goat says to the other, ―Personally, I liked the book better.‖ ‘
(Naremore, 2000: 2).
Although the trend of transforming novels into movies started quite early it kept growing with the
passage of time and now it seems as if the trend is that as soon as a book is published and gains a certain level of
fame and recognition, copyrights are bought and book is turned into a movie. Human beings are born with the
gift of imagination and while reading we tend to create mental pictures and have a desire to see them in a vivid
visual form. ‗We read a novel through our introjected desires, hopes, and utopias, and as we read we fashion our
own imaginary mise-en-scene of the novel on the private stages of our minds‘ (Stam, 2000: 54).
This imaginary mise-en-scene is inevitable but transforming a written text into a movie is not without
its disadvantages and some of the problems faced are very similar to those faced in translation. ‗In 1992, when I
first taught a graduate seminar, ―Literature into Film‖, I was struck by the similarities between translation and
adaptation/transformation theory. The strategies and conventions of film are often described as a language. At
the fidelity end of the scale, the goal in translating a play to a second natural language or transforming it for the
screen is to carry the source text over into that other language with dynamic equivalence‘ (Zatlin, 2005: x).
But how can these problems be overcome? In defining the relationship between film adaption and source text
Dudley Andrew gave three modes that are now considered classic definitions: ‗borrowing, intersection, and
fidelity of transformation‘ (Andrew, 1984: 98).
Geoffrey Wagner has suggested using the original dialogue in the new genre exactly as it was in the
source text. ‗Transposition‘, is the term used by Wagner and it involves ‗the minimum of apparent interference‘
(Wagner, 1975: 222). The trouble with this approach is, ‗How can one simultaneously be true to the author and
yet reach the target audience?‘ (Zatlin, 2005: 5). Zatlin goes on to say, ‗Making a movie of a ―sacred text‖ can be
risky‘ (Zatlin, 2005: 173). He admits, ‗In theatrical translation, however, some betrayal is a necessity‘ (Zatlin,
2005: 1). But at the same time he argues, ‗Fidelity is in the eyes of the beholder‘ (Zatlin, 2005: 171). Zatlin is
one of the proponents of this practice. ‗Theatrical translators and authors of film adaptations should be aware
that once a text is removed in time or space from its original context, it has the potential for transmitting new
meanings, intentional or not, to some if not all spectators‘ (Zatlin, 2005: 188).
Zatlin is not the only proponent in this regard. There are others who have favoured and defended the
practice.
‗Much of the discussion of film adaptation quietly reinscribes the axiomatic superiority of literary art to film, an
assumption derived from a number of superimposed prejudices‘ (Stam, 2000:58).
‗The language of criticism dealing with the film adaptation of novels has often been profoundly moralistic,
awash in terms such as infidelity, betrayal, deformation, violation, vulgarization, and desecration, each carrying
its specific charge of outraged negativity‘ (Stam, 2000: 54).
And according to Robert B. Ray it would be more productive to analyze ‗how stories travel from medium to
medium‘ (Ray, 2000: 41).
Jane Austen, Emily Bronte, Charlotte Bronte, Victor Hugo, Louisa May Alcott, Charles Dickens,
William Makepeace Thackeray, Alexandre Dumas, Leo Tolstoy, Bram Stoker, Mary Shelley, James M. Barrie,
Gabriel Garcìa Márquez, Harper Lee, Truman Capote, H.G. Wells, Thomas Hardy, J. R. R. Tolkein, James
Fenimore Cooper, William Wharton, Mario Puzo, John Steinbeck, Lew Wallace, Stephen King, Winston Groom,
Hanif Kureishi, Bapsi Sidhwa, Ken Kesey, Thomas Harris, J. K. Rowling, Erich Segal, Stephenie Meyer,
and Margaret Mitchell are among the few in the endlessly exhausting list of writers whose works have been
transformed into movies.
Aim of Study
Greatest actors of all times have performed in these movies yet screen literature is not without its
problems. The problems faced in film adaptation of drama are not as complicated and complex as when novels

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are transformed into movies. Drama relies on dialogue whereas novel essentially relies on narrative and that is
where the real problem comes in. The aim of the study is to ascertain as to what extent the essence of the original
text is lost when it is transformed into a movie comprising of few hours with reference to Gone with the Wind.
Method of the Study
The study is purely qualitative in nature. The researcher herself is the subject and opinions have been
given in the light of experiences both as a teacher as well as a student. An in depth analysis of the novel Gone
with the Wind as well as the movie is there considering the differences between the two, using comparison and
contrast to see how affected the novel appears to be when the novel and the movie are placed side by side.

Findings and Discussion
One of the major problems faced while transforming a movie into novel is that novel as a genre is
essentially dependent on narrative and once words are not written and nothing is explained but only visual aspect
can be used along with dialogue too many details are left out, leaving the story rather incomplete.
Time is a major constraint in screen literature. Movie, as a genre, is essentially commercial. Since so
much money is at stake it has to target the widest range of audience possible. The running time of the movie
Gone with the Wind is 3:42 (excluding intermission), which according to the standards of an English movie is
rather long. Although a classic and a great hit most of the young generation today finds it too lengthy to be
tolerable and skips parts of it. Yet for a person who has read the novel with complete devotion the movie does
not do justice to the novel.
Transforming novels that belong to a different era can be extremely troublesome. Even language
becomes a problem. However, that is not the case here because the movie was made not long after Mitchell
wrote the novel. It was Mitchell who was criticized for the use of racist language when all she did was capture
past in all its entirety. So basically the movie had to recapture what the author had already done. There are some
errors pointed out in the movie which are more of bloopers. ―Factual error: Scarlett is seen walking on the main
street on the way to the hospital. You can clearly see a light bulb in one of the street lights.‖
A critical aspect that cannot be neglected in the success of this novel as well as the movie is that one of
the major themes is war. The novel was published in 1936 whereas the movie was released in 1939. World War I
was not a distant memory and 1939 was the year when World War II started. The whole idea and experience of
the war was very close to the sensibilities of the readers of the novel and the viewers of the movie. It would not
be wrong to state that timing did contribute to the success of both the novel and the movie. This is not to demean
the grandeur of either or suggest they would be not quite as amazing but movie being a highly commercial form
of art is essentially dependent on these external factors for success.
This novel is described as, ―Romance novel; historical fiction; bildungsroman (novel that charts the
maturation of the main character)‖. Once we place the word bildungsroman in the description of the genre things
become even more complicated. When the novel begins Scarlett O‘Hara is only a 16 year old country belle but
by the end of the novel she is about 28. Same is the case in the movie. The problem arises that the movie only
shows major events that seem to be transforming Scarlett as a person rather too suddenly, the most significant
being her coming back home where one of the most dramatic scenes in the movie occurs and she vows she will
never be hungry again. That seems to be the moment spanning over a few seconds in the movie that brings about
a sudden change and based on that vow her future actions are determined.
That is not the case in the novel. These dramatized dialogues, in contrast, appear to have been
mentioned as if only in passing especially to someone who would have watched the movie first and read the
novel later. It doesn‘t mean that the impact of these lines is not strong in the novel but they are by no means
dramatized the way they are in the movie. It is not that the protagonist comes back to Tara and the changed
circumstances bring about a sudden revolution. Whatever happens everyday, every night, every second, brings
about evolution and a permanent fear of hunger. ―The narrator follows Scarlett almost exclusively, occasionally
pulling back to give broad historical descriptions and analysis‖.
Movies and even many novels tend to dramatize a few significant events and based on them characters go
through major transformations. This is not how things work in real life. No doubt we are the sum of our
experiences but to make things clear we can take life as a rock and events as water. One sudden gush might
throw the rock from one place to another but it is never enough to break it. Those little drops of water constantly
falling on the rock over a long period of time are the ones that finally crack it open. Same is the case with human
beings. Major events might shake us but it is the continuity of certain circumstances and conditions that shape
us. Simply put we can say the difference is whereas the movie is shaking Scarlett, the novel is shaping her.
Mitchell has presented the picture of the Old South as a whole depicting it not only through narration of
events but the society as a whole can only be shown through the interaction of different characters. This aspect is
missing in the movie and what South once was and what it becomes is impossible to depict in the movie because

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as mentioned earlier along with the loss of narrative quality time constraint is a major hindrance in making a
movie.
Each and every character in the novel has its own place and not a single character is out of place or
brought in as a filler. Their place in the society as well as relationship with other characters is of vital
importance. Some of the most important characters in the novel are not even mentioned in the movie. It is as if
they never even existed. The character of Will Benteen, ―A one-legged Confederate soldier who becomes a
fixture at Tara after the war despite his lack of family or wealth. Will makes Tara a marginally profitable farm.
His competence allows Scarlett to move to Atlanta and leave him in charge‖. It is with Will that Scarlett shares
most of her feelings and that brings out the softer and vulnerable side of Scarlett which is never to be seen in the
movie where she is a woman with the will of iron doing everything all by herself without anyone‘s help or
support. Whereas in the novel Will serves as a friend and confidant with the help and support of whom Scarlett
makes it through the toughest of times.
Another character that is missing is that of Archie. Archie is significant because it is not simply the
incident of Scarlett being attacked in the Shantytown after Archie refuses to work for her since she has hired
prison convicts to work in the mill. This is the event that leads to the involvement of men with the Klu Klux
Klan and death of Frank Kennedy. Archie‘s refusal to work for her is not just about the cause and effect
relationship but the rules and principles these people stood by even in the state of poverty. Refusing to give up
what they believed to be true even after the apparent victory of the North is by all means something that becomes
a major reason for conflict between Scarlett and the rest of the characters thus making her a rebel that stands out.
Scarlett has two children from her marriages before getting married to Rhett Butler and those children
are never mentioned either. Going through a terrible time in Tara when she meets Grandma Fontaine and has a
conversation with her, the significant part of the conversation is where fear being pivotal to a woman is
mentioned.
―Ah, well, that‘s been fifty years ago, as I said, and since that time I‘ve never been afraid of anything or anybody
because I‘d known the worst that could happen to me. And that lack of fear has gotten me into a lot of trouble
and cost me a lot of happiness. God intended women to be timid frightened creatures and there‘s something
unnatural about a woman who isn‘t afraid…Scarlett, always save something to fear-even as you save something
to love…‖
Although Scarlett is obviously ruthless yet it seems it is the fear of hunger driving her when in fact at the same
time there is a strong element of lack of fear about her personality that leads her to be as ruthless as she is. This
conflict leads to irony and lends amazing complexity to her character that cannot be explained or put into words.
Mitchell has given a complete picture of the Old South falling apart and when so many characters go missing the
picture of the society as whole is lost.
Of course due to time limitation dialogues and thought process of the characters in the novel cannot be
covered. With these aspects missing not only the complexity of characters but relationships is also lost. Ashley
Wilkes and Rhett Butler are not the over simplified, obvious on the outside kind of characters as they appear to
be in the movie. Watching the movie one gets an impression that Ashley Wilkes is a perfect Southern gentleman
and Scarlett is blind to all his flaws. On several occasions in the novel Scarlett does see the obvious flaws in
Ashley‘s personality but turns a blind eye to them.
The sensitive side of Rhett‘s character never comes out in the movie except for toward the end and there
too we get a glimpse of it for Melanie alone. His love for Scarlett beyond physical attraction is nowhere to be
seen. The intimate moments full of love and care are missing. Scarlett‘s long thought process toward the end of
the novel, the day Melanie dies serves as an overall commentary and in depth analysis of her relationship with
Melanie, Ashley and Rhett. Looking back, even for the reader, this is the time to ponder and realize that Melanie
all along has been stronger than the reader thought her to be.
This is one of the amazing qualities of the novel that the reader and the protagonist recall many events
that took place and understand them at length together. Melanie‘s death for Scarlett is like losing her mother all
over again. That she was the strongest person who stood by Scarlett‘s side quietly through the years even though
her strength is taken for granted not only by Scarlett but often underestimated by the reader as well.
The fact that even though Scarlett was married to Frank Kennedy at the time, Rhett often accompanied
her on her way to the mill whenever he was in town was not just for the sake of her company but to protect her
as she passed through the dangerous Shantytown where an unfortunate incident does take place eventually when
she is alone.
Although many everyday events are left out altogether when it comes to the movie, however, certain
events have been modified to fit the movie as they were too important to be left out altogether such as Gerald
O‘Hara‘s death. In the novel Scarlett returns to Tara to attend his father‘s funeral and Will tells her that since
men who swore loyalty to the Union will receive compensation for any property lost during the war, Suellen tries
to make him sign papers and riding away in rage, trying to jump a fence he falls off and dies. It is after his death
that the relationship between Mr. and Mrs. O‘Hara is analyzed at length.

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�1st International Conference on Foreign Language Teaching and Applied Linguistics
May 5-7 2011 Sarajevo
It is not just the complexity of relationships that is lost when these incidents are left out and
occasionally a modified version is presented in the movie but the characters lose the layers of complex human
nature that Mitchell placed originally.

Conclusion
Gone with the Wind is only one novel among many that have been transformed into movies.
Transforming a novel into a movie is not altogether evil in itself and perhaps in this time and age is inevitable
but there is more to be lost than gained when this transformation takes place. In today‘s fast paced world a
growing trend of replacing the original text with the movie among students as well as general readers is to be
seen. Problem arises when one tries to substitute movie for a novel. Students giving book presentations have
often been observed to base their analysis on the movie and are unable to comprehend details present in the book
since they think the basic summary is all that is required to analyze a book.
This without a doubt also comes from the weak education system of Pakistan where English courses are
studied on the basis of summaries given in helping material. Students take the story of a novel as a whole instead
of realizing that each and every line present in the book is significant in analyzing and understanding the text in
all its complexity.
Movie and novel are poles apart and thinking one can analyze a novel after watching a movie is a gross
mistake. Movies are a mere adaptation of the novel not a replacement. Of course literature is no longer the sole
major source of entertainment available but in these adaptations more is lost than thought to have been
preserved.

References
(n.d.). Retrieved February 15, 2011, from http://www.sparknotes.com/lit/gonewith/facts.html
(n.d.). Retrieved February 20, 2011, from http://www.moviemistakes.com/film553
Andrew, D. Concepts in Film Theory. Oxford: Oxford University Press, 1984.
Cuadernos de Teatro Clasico 16. La Compania Nacional de Teatro Clasico 1986-2002. Madrid: Compania de
Teatro Clasico, 2002.
Erskine, T. L. and Welsh, J. M. Video Versions. Film Adaptations of Plays on Video. With John C. Tibbettes and
Tony Williams. Westport, C and London: Greenwood Press, 2000.
Jackson, R., ed. The Cambridge Companion to Shakespeare on Film. Cambridge, Cambridge University Press,
2000.
Naremore, J., ed. Film Adaptation. New Brunswick, NJ: Rutger University Press, 2000.
Ray, R. B. The field of ‗literature and film.‘ In J. Naremore, ed., Film Adaptation, 2000, 38-53.
Stam, R. Beyond fidelity: The dialogics of adaptation. In J. Naremore, ed., Film Adaptation, 2000, 54-76.
Wagner, G. The Novel and the Cinema. Cranford, NJ: Associated University Presses, Inc; London: The Tantivy
Press, 1975.
Zatlin, P. Theatrical Translation and Film adaptation. A Practitioner‘s View. Clevedon: Multilingual Matters,
2005.

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                <text>With the advancement in science and technology everything has taken a  different shape. Reading literature that was once considered to be a major source of  entertainment and knowledge has now been transformed into screen literature by  television, video games and movies. As a result of this critics have started debating  the effectiveness of this shift. There are endless examples in this regard and many  blockbusters are in fact based on some written books. Not only classics but also  contemporary literature is now a part of the new genre called screen literature.  Although it cannot be denied that these great stories and characters will live forever  not only on paper but also on screen forever. Yet screen literature is not without its  disadvantages. The aim of this study which is qualitative in nature is to assess the  extent to which the literariness of the original text is affected with particular reference  to the novel – Gone with the Wind by Margret Mitchell which was turned into movie  in 1939 and appreciated as a blockbuster becoming a legendary classic of the  American cinema. It was not only the first movie to bag ten Oscars for the very first  time but maintained that record until Ben-Hur (1959).</text>
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Seasonality of Turkish Arrivals to Municipality Licensed Thermal Hotels:
A Case of Afyonkarahisar, Turkey
Hasan Hüseyin SOYBALI
Afyon Kocatepe University
School of Tourism and Hotel Management, Afyonkarahisar, Turkey
hsoybali@aku.edu.tr
Ahmet BAYTOK
Afyon Kocatepe University
School of Tourism and Hotel Management, Afyonkarahisar, Turkey
ahmetbaytok@aku.edu.tr
Veysel AĞCA
Afyon Kocatepe University
Faculty of Economics and Administrative Sciences, Afyonkarahisar, Turkey
agca@aku.edu.tr

Abstract: Seasonality is a common problem and affects all stakeholders of in tourism industry. As
a promising tourism type with its great potential, despite common beliefs, thermal tourism demand
also indicates seasonal trend with peaks in high seasons and troughs in low seasons. This study
identifies seasonal patterns of domestic guest arrivals to and nights spent in Municipality
registered thermal hotels in Afyonkarahisar, Turkey between 2000 and 2008 by using ARIMA
method. Findings indicate that there is a strong seasonality in Turkish guest arrivals to
Municipality licensed thermal hotels which is closely related with official holiday calendar and
school holidays in Turkey. These thermal hotels should realise the effects seasonality and take
immediate action to improve seasonal patterns for more evenly distributed seasonal domestic
tourism demand and better future for all.

Keywords: Seasonality, Thermal Tourism, Afyonkarahisar, Turkey

Introduction
Many industries have faced seasonality problem throughout the world. Tourism industry, in particular, is
badly affected by seasonal tourism supply and demand and as Butler, 2001, states it is one of the main defining
characteristics of global tourism. As Baum and Lundtorp, 2001, emphasize seasonality impacts on all aspects of
supply-side behaviour in tourism, including marketing, the labour market, business finance, stakeholder management
and all aspects of operations. While seasonality leaves many resources unutilized and employees unemployed during
the low season, heavy demand during the peak season, on the other hand, also cause some serious problems such as
crowdedness, congestion, poor air quality, lower service quality. Therefore, it is a serious problem to tackle and a
well documented subject in tourism literature. BarOn, 1975, Sutcliffe and Sinclair, 1980, Yacoumis, 1980, Wanhill,
1980, ETAG, 1984, O‘Driscoll, 1985, Hartmann, 1986, Soesilo &amp; Mings, 1987, Allcock, 1989, Ball, 1988,
Snepenger &amp; Houser, 1990, Furr et. al., 1992, Butler, 1994, Baum &amp; Hagen, 1999, Baum &amp; Lundtorp, 2001, Koc &amp;
Altinay, 2007, Palang et. al., 2007 and many other authors evaluated the seasonality and related issues from different
perspectives through the years. BarOn (1975) whose study has been a starting point for many other studies on
seasonality stated that there are two types of seasonality; ―natural seasonality‖ and ―institutionalised seasonality‖.
While he accepted climate and weather conditions as primary causes of natural seasonality, he stressed that, holidays
and other events at specific times of each year like religious vacations, school vacations and festivals are also to be
blamed for institutionalised seasonal fluctuations in supply and demand levels.
One of the oldest ways to benefit from geothermal resources is using them in spas (jeotermaldernegi.org.tr,
2010) for bathing and treatment purposes. The use of geothermal waters for tourism purposes is expressed as thermal
tourism in today‘s world. Thermal tourism can be defined as using mineralized thermal waters for health, recreation
and relaxation aims and it displays different characteristics from other types of tourism. Thermal tourism provides an

548

�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

opportunity to serve continuously 12-month a year. Occupancy rates are generally high in thermal enterprises. It can
easily be integrated with other types of tourism such as cultural and convention tourism. Health is the main purpose
of existence of Thermal tourism. Thermal tourism is thought to be less seasonal than other types of tourism because
it usually does not depend on weather conditions and climate. However, the demand for thermal tourism is affected
by the same factors which affect the demand for other tourism types and this causes fluctuations and creates high and
low seasons.
Turkish tourism has developed greatly since early 1980s. 27.3 million foreign visitors and 4.6 million
Turkish expatriates visited Turkey in 2009 and spent around 21.2 billion US Dollar (Republic of Turkey Ministry of
Culture and Tourism, 2010a). As a strategy, Turkey is trying to diversify its product range, attract more visitors to all
regions of Turkey and earn more foreign currency. In this respect, thermal tourism is one of the encouraged tourism
types in Turkey as it has great thermal water potential and there is an increasing demand potential from aging
European countries. However, thermal facilities in Turkey have still been utilized largely by Turkish citizens and
thermal tourism plays an important role in Turkish domestic tourism. This is supported by Ministry of Culture and
Tourism‘s statistics. While only 5% of the number of nights spent by foreign visitors in municipality licensed
thermal hotels in 2008, Turkish citizens overwhelmingly spent 95% of 703486 nights in these facilities (Republic of
Turkey Ministry of Culture and Tourism, 2009).
Afyonkarahisar is a province of Turkey located in the West part of Anatolia on the conjunction of IstanbulAntalya, Ankara-Izmir Highways and connects Eastern and Northern provinces to Western and Southern provinces.
Afyonkarahisar is one of the richest provinces of Turkey in terms of natural hot springs and quality thermal
accommodation facilities. It is in one the thermal tourism regions, declared by the Ministry of Culture and Tourism,
―Phrygian Culture and Thermal Tourism Development Region‖ (Republic of Turkey Ministry of Culture and
Tourism, 2006). There are four distinct thermal tourism centres within Afyonkarahisar; Omer-Gecek in the city
centre, Ihsaniye Gazligol, Sandikli Hudai and Bolvadin Heybeli (Republic of Turkey Ministry of Culture and
Tourism, 2006). While Ministry of Culture and Tourism licensed thermal hotels prefer Omer-Gecek mainly because
of its closeness to the city centre and Sandikli Hudai partly, many municipality licensed thermal hotels and thermal
timeshare facilities are located in Ihsaniye Gazligol and Bolvadin Heybeli thermal regions.
Afyonkarahisar currently has four Ministry of Tourism registered 5-Star thermal hotels in city centre and 8
Municipality Licensed thermal hotels scattered throughout the province. In 2008, all hotels in Afyonkarahisar
entertained around 303,000 guests who spent 778,000 nights of which nearly 99% belong to Turkish Citizens. From
this point of view, it should be stressed that 96.5% of nights spent in Afyonkarahisar realized in Ministry and
Municipality registered thermal hotels. While 53% of the nights spent in thermal hotels was recorded in Municipality
licensed thermal hotels (397731), the remaining 47% was recorded in Ministry registered thermal hotels (353598). In
other words, the main market for the Afyonkarahisar hotels is domestic market and despite rapidly increasing
number of Ministry of Culture and Tourism registered thermal hotels and bed capacity, Municipality registered
hotels still play an important role in accommodating thermal tourism guests.

The Study
Hotels and similar accommodation facilities are licensed either by Ministry of Culture and Tourism or local
Municipalities according to their conformity to set standards. This study investigates the seasonal patterns of
domestic guest arrivals to Municipality registered thermal hotels in Afyonkarahisar, Turkey between 2000 and 2008
to help these hotels to see the overall seasonality of guest arrivals and take action to improve seasonality in guest
arrivals. In this respect, it focuses on the monthly Turkish guest arrivals and time-series analysis by employing
ARIMA (Autoregressive integrated Moving Average) method. This method defines a univariate time series as a
function of its past values and other significant independent variables and has been used in many analogous studies
to test for seasonality and environmental effects (Lin &amp; Xiraxagar, 2006:797). Through the study, seasonal indices
for monthly guest arrivals are computed by using SPSS statistics package software.

Findings
Although guest arrivals to Municipality licensed Thermal hotels in Afyonkarahisar Omer-Gecek thermal
tourism region between 2000 and 2008 indicate an increasing trend through the years (88677 and 122747
respectively), number of nights spent showed a dramatic decrease between 2000 and 2002 from 470257 to 269796
because of the financial crises in Turkey. Despite the increase in number of nights spent since then, it still well
behind the 2000 figures. The reason for this decrease may be the opening of new qualified 4 and five star hotels in
this period of time.

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�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

The computed monthly indices indicate the degree of seasonal fluctuations and 100 represents the point
where there is no seasonal fluctuation. If the indices exceed 100, it represents the existence of concentration. In this
respect, seasonal indices of arrival statistics to Municipality licensed thermal hotels indicate that the high season is
between May and September and between September and April is the low season for these hotels (Table 1, Figure 1).

Turkish Arrivals
Turkish Nights Spent

Jan Feb Mar Apr May Jun
Jul
Aug Sep
Oct Nov Dec
61,1 52,2 59,2 79,8 114,0 140,3 168,9 170,1 134,7 89,6 64,9 65,3
67,6 64,5 55,9 78,2 99,7 142,1 165,1 172,2 131,8 94,4 65,0 63,9

2009 Arrivals Forecast
2009 Nights Forecast

63,2 53,3 65,2 87,9 114,4 133,9 174,4 176,2 117,4 74,8 68,4 70,0
67,9 70,2 58,4 81,5 105,0 129,7 161,6 175,9 120,7 84,2 74,5 69,9

Table 1: Seasonal Indices for Turkish Arrivals to and Nights Spent in Municipality Licensed Thermal Hotels

Figure 1: Seasonal Indices for Turkish Arrivals to and Nights Spent
in Municipality Licensed Thermal Hotels

Figure 2. Forecasted Seasonal Indices for Turkish Arrivals to and Nights Spent
in Municipality Licensed Thermal Hotels
While arrivals reach its peak point in August, it bottoms out in February. Although the peak month is also
August for the number of nights spent by Turkish guests, March has the lowest season indices for it. In other words,
although arrivals reach its lowest level in March, because of the mid-term school holidays, which usually take place
at the beginning of February, people stay longer in these thermal hotels and after schools open again the number of
nights spent falls dramatically to its lowest level, more guests arrive but stay shorter. This means that thermal hotels

550

�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

in Afyonkarahisar are highly vulnerable as to a large extent it is dependent on largely institutionalised seasonality
factors mentioned by BarOn (1975). In addition fasting month of Ramadan has a decreasing effect in demand for
thermal hotels. For example, although the August is the peak month for these hotels, because Ramadan of which its
timing changes every year coincides with the peak month, August, it is expected that thermal hotels will experience
decreases in their demand. However, thermal hotels usually experience greater demand in feasts after Ramadan and
during the feast of sacrifice and reach 100% occupancy rates. All these institutionalised and partly natural factors
shape the seasonal trends of these thermal hotels.

Conclusions
This study has analysed seasonal fluctuations in monthly Turkish arrivals to and nights spent in
Municipality licensed thermal hotels in Afyonkarahisar, Turkey by employing ARIMA (Autoregressive integrated
Moving Average) method. The study indicates that unlike the common beliefs and despite it is not climate and
weather dependent, thermal tourism has also a strong seasonal pattern as other types of tourism. According the
results of the study, the demand for thermal hotels concentrates between May and September which is defined as
high season and the period between October and April when there is less demand, except for religious feasts and
school holidays, represents the low season. When BarOn‘s classification is taken into account, institutional factors
cause this seasonality.
However, strong seasonal patterns of guest arrivals affect thermal hotels in a negative way and push some of
them to close down in low season months which cause several chain problems such as unutilized capacity and
resources and unemployment. Therefore, as well as checking the overall provincial seasonality patterns closely, they
should also know their own seasonal patterns so that they can take effective actions to improve seasonal patterns. In
contrast to seaside resort hotels, thermal hotels and thermal resources can be utilized twelve-month whatever the
weather conditions and this requires serious marketing and management strategies and plans. To overcome this
problem, Municipality licensed thermal hotels should integrate their products with other types of tourism such as
cultural, convention and third-age tourism to be able increase demand in low season months.
This study has some limitations. It comprises only Afyonkarahisar, Omer-Gecek thermal tourism region.
The other limitation is that the study was conducted only in Municipality licensed thermal hotels. The seasonality of
thermal hotels in different regions and countries can be computed and compared with each other. Seasonality in
Ministry of Culture and Tourism licensed thermal hotels should also be computed. After all, generalization can be
made that thermal hotels have seasonal characteristics.

References
Allcock, J. B. (1989) Seasonality, In: Witt, S. F. and Mountinho, L. (eds) Tourism Management Handbook, UK., Prentice Hall
International (UK) Ltd., pp 387-392.
Ball, R. M. (1988) Seasonality: A problem for workers in the labour market?, The Service Industries Journal, 8(4), pp 501-513.
BarOn R. R. V. (1975) Seasonality in tourism; a guide to the analysis of seasonality and trends for policy making, London, UK.,
Economic Intelligence Unit Ltd.
Baum, T. &amp; Lundtorp, S. (2001), Introduction, In: Baum T. and Lundtorp, S. (eds), Seasonality in Tourism, Pergamon, Oxford,
pp. 1-4.
Butler, R. W. (2001.) Seasonality in Tourism: Issues and Implications, In: Baum T. and Lundtorp, S. (eds), Seasonality in
Tourism, Pergamon, Oxford, pp. 5-20.
ETAG (1984), Action to combat the effects of seasonality in Europe, Appendix 5, In: Changing face of European Tourism, the
proceedings of the third European Tourism Conference, 28 February, Zurich, pp 23-24.
Hartmann, R. (1986). Tourism, seasonality and social change, Leisure Studies, 5 (1), 25-33.
http://www.jeotermaldernegi.org.tr/ (01.04.2010)
Koc, E. and Altinay, G. (2007) An analysis of seasonality in monthly per person tourist spending in Turkish inbound tourism from
a market segmentation perspective, Tourism Management, 28, 227–237

551

�2nd International Symposium on Sustainable Development, June 8-9 2010, Sarajevo

Lin, H.C. &amp; Xiraxagar, S. (2006). Seasonality of hip fractures and estimates of season-attributable effects: a multivariate ARIMA
analysis of population-based data, Osteoporos Int. 17 (6), 795-806.
O'Driscoll, T. J. (1984). Seasonality: The case for co-operation, In: the Changing face of European Tourism, the proceedings of
the third European Tourism Conference, 28 February, Zurich, pp. 13
Palang, H., Printsmann, A. Soovali H. (2007). Seasonality and Landscapes, In Palang, H., Soovali H. Printsmann, A. (eds),
Seasonal Landscapes, Springer Netherlands, 1-16
Republic of Turkey Ministry of Culture and Tourism, (2010a). GiriĢ - ÇıkıĢ Yapan Yabancı ve VatandaĢlar Mart 2010, Sayı:03,
26.04.2010, Yatırım ve ĠĢletmeler Genel Müdürlüğü AraĢtırma ve Değerlendirme Daire BaĢkanlığı, Ankara, Turkey
Republic of Turkey Ministry of Culture and Tourism , (2009). Accommodation Statistics (Municipality Licensed, November,
Yatırım ve ĠĢletmeler Genel Müdürlüğü AraĢtırma ve Değerlendirme Daire BaĢkanlığı, Ankara, Turkey
Republic of Turkey Ministry of Culture and Tourism , (2006). Turizm GeliĢimi Eylem Planı, Turkiye Turizm Stratejisi, 8. Bölüm,
pp. 180-262.
Republic of Turkey Ministry of Culture and Tourism, (2009). Accommodation Statistics (Licensed by the Ministry of Culture and
Tourism) 2008, November, General Directorate of Investment and Enterprises Department of Research and Evaluation, Ankara,
Turkey.
Soesilo, J., and Mings, R.C. (1987) Assessing the seasonality of tourism, Visions
in Leisure and Business, 6 (2), 25-38.
Snepenger, D., Houser,B. (1990) Seasonality of demand, Annals of Tourism Research, 17, 628-630
Sutcliffe, C.M.S., Sinclair, M.T. (1978). Seasonality in Spanish tourism, Studies in economics, No: 29, University of Kent at
Canterbury.
Wanhill, S. R. C. (1980). Tackling seasonality: a technical note, International Journal of Tourism Management, 1 (4). 243-245.
Yacoumis, J. (1980) Tackling seasonality; The case of Sri Lanka, International Journal of Tourism Management, June, 84-98.

552

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                <text>Today the Media is almost inseparable from our daily lives. For the new generations what is seen on the screen is more relevant than what is seen outside. The Media has also become one of the main components in second language acquisition (SLA) and specifically English learning. Thanks to technology children are exposed to English via internet, TV, and radio. In this way children easily make connection with the target language as well as finding motivation and immersion to it. However no language comes by itself. It also brings its culture. In this way our children not only are exposed to English, but also to American and British way of living. Such exposure may enhance intercultural understanding and dialogue on one hand, but may also affect the cognitive development of children in negative ways on the other. Being exposed to other cultures without control also carries the seeds of alienation from one’s own roots and loss of self-identity. How can parents control this process? Are children mature enough to make their own choices regarding ways of living? To what extend do we want our child to be exposed to other cultures to implement intercultural dialogue, tolerance, and harmony? Where is the line between loss of self-identity and appreciation of multiculturalism? Is it possible for parents to raise a healthy awareness towards the Media`s influences? To what extent can parents teach their children critical viewing of the Media?     This paper focuses on second language acquisition via usage of the Media from an intercultural perspective and elucidates the extent and practicability of equipping children intellectually against the underlying ideologies with which the materials are produced on the Media. It critically analyzes the usage of the Media in second language acquisition and its negative effects on cognitive development of the children.   </text>
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                    <text>SECURITY IN EUROPEAN TOURISM WITH PARTICULAR ATTENTION PAID
TO THE REPUBLIC OF CROATIA
Romina Alkier
Department of Tourism
University of Rijeka , Faculty of Tourism and Hospitality Management
Opatija, Croatia
rominaa@fthm.hr
Korana Radović Nimac
Department of Quality and Controlling
University of Rijeka, Faculty of Tourism and Hospitality Management
Opatija, Croatia
koranarn@fthm.hr
Sanja Lipovac
University or Rijeka, Faculty of Tourism and Hospitality Management
Abstract: Security and the sense of being secure represent an important component
in choosing a tourist destination, but also the quality of life of domestic population
and stay of tourists in a tourist destination. Therefore, in cooperation with participants
in tourism, destinations must enable safe and adequate surrounding for its visitors, and
encourage the coexistence with the domestic population. Protection and security in
tourism are becoming complex multidimensional terms which cover a great number
of components among which are political security, public security, health and
sanitation security, protection of personal data, legal protection of tourists, protection
of consumers, security in communication, getting authentic data, ensuring the quality
of services, etc. Croatia is a member of the European Union, and it monitors trends
in the development of tourism on the European Union level and Europe in whole.
Personal safety is an important component of choosing Croatia as a destination, and
is one of the advantages of Croatia in relation to the competitive countries. Within the
research conducted in the paper the focus is on the analysis of safety in tourism of
Europe and the Republic of Croatia. The goal is understanding the significance which
“sense of safety” has on the choice of European destinations and the necessity of
establishment of security measures and the protection of tourists during tourist travel on
all levels. Based on the conducted analysis, measures of improvement of security and
protection of tourists in European and Croatian tourist destinations will be suggested.
Keywords: Security, tourism, tourist protection, Republic of Croatia, Europe
JEL Classification: L83
Introduction
European Union, as an economic community of twenty-eight states, is the biggest
tourist destination in the world. Tourism as a phenomenon which stimulates the
development of various economic activities directly and/or indirectly connected with
providing services in tourism, and the image of cities, can produce various forms of
crimes. Destinations must, in cooperation with stakeholders in tourism, enable safe
and appropriate surroundings for its visitors, and encourage coexistence with the
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domestic population. As important factors in choosing a destination, safety and sense
of security are crucial for the quality of life in tourist destinations. This was particularly
visible after 11th of September in 2001 when there was a decrease of international
tourist travels due to the terrorist attacks in the United States of America, and European
tourists avoided distant destinations, respectively, travelling by plane. Besides that, the
quality of life was disturbed in cities exposed to the terrorist attacks (New York, London,
Madrid, etc.).
Croatian tourism also registered a decrease, and the drastic fall in tourist movements
due to the warfare on the area of the Republic of Croatia, as well as the neighboring
countries. But, apart from these extreme security problems which had negative
consequences on tourism, there are various security problems in tourism such as
various threats for life and health of tourists, threats conditioned by thefts, criminal acts,
violence on cultural monuments in the tourist destination, threats due to the vessels,
and some activities on sea and mainland, etc.
The subject of research of this paper is security in tourism of the European Union
and the Republic of Croatia. The purpose and the goal of the paper are following:
to present theoretical characteristics of tourists and security measures, to analyze
security in tourism of the European Union with reference on the Republic of Croatia,
and the effects which insecurity and sense of insecurity have on international tourist
movements.
Safety and tourism development on the European Union level
Tourist policy of the European Union has a goal to maintain the position of the European
Union as one of the leading world destinations and maximizing the industry contributes
to the growth, employment and promotion of cooperation among European Union
countries, particularly through exchange of good practice. The main challenges
in tourism of the European Union have been identified among which security and
protection have a special place. The challenges are following (Overview of EU Tourism
Policy, European Commission):
1.
2.
3.

4.

Security and protection – environment, politics and social security, food and
accommodation safety, and socio-cultural threats to sustainability;
Economic competitiveness – seasonality, regulatory and administrative
obstacles, relation of tax system and tourism, difficulties in finding and keeping
professional personnel;
Technological – keeping up with the information–technological development
caused by globalization of information and progress of technology (IT tool for
holiday reservation, provision of information through social networks about tourist
services, etc.).
Market and competition – growing demand for individual experiences, new
products, growing competition from other EU destinations.

In June 2010 the European Commission has launched an initiative for adoption of a
new joint tourist policy in Europe under the name “Europe world tourist destination
No.1”. That initiative launched a new strategy and action plan of European Union
tourism. Four priorities of actions have been identified (Overview of EU Tourism Policy,
European Commission):
•
•

encouraging competitiveness of European tourism,
promotion of development of sustainable, responsible and quality tourism;

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•

consolidation of image of Europe as a collection of sustainable, high-quality
destinations,
maximizing potential of financial policy of the European Union for tourism
development.

Safety of tourists is included in development of European brand “Quality tourism” in
which increasing security of tourists and trust in a tourist product is pointed out as a
value of brand. Necessity of further cooperation of the European Commission with
state members, tourism industry and other stakeholders is especially pointed out in
order to improve security in accommodation facilities, especially considering the fire
risks (Overview of EU Tourism Policy, European Commission).
Previously mentioned indicates that the European Commission pays great attention to
safety and protection in tourism, in order to improve quality of tourism on the European
Union level.
Safety as a motive of arrival in the European Union
Motive is defined as a stimulation of a person on a certain activity due to the satisfaction
of a created need (Pirjavec, 1998). From the stated definition it can be concluded
that tourist motives are an internal stimulation to a person to include in tourist flows, so
tourist motivation as well is an internal impulse for inclusion in tourist flows. One of the
most numerous reasons for inclusion of a person in tourist flows is certainly a vacation.
It is the most frequent motive. Besides this motive, motives that encourage people
on temporary leave and stay outside domicile place are, i.e., hunting, navigation,
sports show, visit to a sanctuary, congress, music events, exhibitions, gastronomy,
entertainment, relaxing, etc. Motives for travel have changed its character throughout
the history. However, security also has a greater significance as an element of tourist
offer in motivation of tourist arrivals to a destination.
“Personal safety” and “sense of safety in a country” are not motives which trigger
tourists on tourist travel, but can be sorted in key factors which influence tourist´s
decision about the choice of a tourist destination (Mansfeld and Pizam, 2006). Research
conducted by the European Commission in 2005 has shown a decrease of crime, such
as auto theft, burglary, robbery, sexual and other assaults in the period from 1995 until
2004 in the majority of the European Union member states, except Belgium, where
the research registered growth of number of robberies and thefts (European citizens
and the feeling of insecurity, 2006). Out of 15 “old” member countries, and Estonia,
Poland and Hungary which were included in the research, 15% of the respondents
claimed they were victims of a crime in 2004, which is a reduction in relation to 1995
for 21%. Furthermore, research has shown that the citizens of Great Britain, Estonia,
Netherlands and Denmark have identified their countries as countries with higher
crime rate for 30% than the European Union average. In the frame of countries of
Eastern and Middle Europe, the report has shown high crime rate and bad opinion
about the police and Estonia; three countries, Estonia, Hungary and Poland reported
about a high number of pickpockets, robberies and auto thefts. Road safety is one
of the causes for concern for about 30% of interviewed Europeans (European citizens
and the feeling of insecurity, 2006). In 2015, Eurobarometer research has pointed out
on safety challenges which the European Union is facing. Approximately half of the
respondents (49%) identified terrorism as one of the most important security challenges.
This is a substantial increase from 33% of respondents who mentioned terrorism in 2011
(Internal Security, 2011). Among the most significant security challenges the citizens
of EU also pointed out economic and financial crisis (27%), organized crime (23%),
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poverty (23%), corruption (23%) religious extremism (20%) and irregular immigration
(19%) (European Commission, Europeans’ Attitudes towards Security, 2015). Bearing in
mind that in some European Union countries domestic tourists make over 90% of total
tourist turnover, it can be concluded that is also the perception of tourists on the tourist
travel within the European Union.
Terrorism as a security problem of tourists in the European Union
In the recent years terrorism has been profiled as one of the most difficult security
problems in the European Union, but also around the world (Bilandžić, 2011). However,
it is necessary to point out that this is not a new phenomenon in Europe. In the
period from 2009 until 2013 in the European Union member states there was 1.010 of
unsuccessful, disabled or conducted attacks in which thirty-eight people were killed
(EU fighting against terrorism, 2014). Considering the threats which in terms of terrorism
are present in the European Union, terrorism needs to be combated on the national
and international level.
In 2005 the European Council has adopted strategy for fighting of European Union
against terrorism. It is focused in 4 main directions of action: prevention, protection,
prosecution and response. Prevention determines and solves factors which contribute
to the radicalism and processes in which individuals are recruited with a goal of
conducting terrorist actions. Protection of citizens and infrastructure is the second pillar
in fighting against terrorism. It includes protection of external borders of the European
Union, improvement of security in traffic, protection of goals of strategic importance
and reduction of exposure of critical infrastructure. Third pillar on which fighting against
terrorism in the European Union is based is prosecution. In order to reduce capability
of terrorists in planning and organizing terrorist activities, European Union is working
on bringing them to justice. In realization of these goals it is focused on strengthening
capabilities of national institutions, improving cooperation among countries and
information exchange between judicial authorities and the police, through Eurojust
and Europol, fighting against financing terrorism and deprivation of terrorists of their
financial funds for organization and conducting attacks and intercommunication. In
2014 Council and the Parliament of the European Union brought a set of rules about
prevention of money laundry and financing terrorism. The fourth pillar of fighting
against terrorism is preparation for managing and reducing consequences of terrorist
attacks. It is operated in this direction by strengthening the capability to respond
on consequences, by coordinating and satisfying the victim´s needs. Priorities in this
direction are developing an arrangement of the European Union for coordination of
the response on crisis, audit of the mechanism for civil protection, development of
risk assessment or exchange of the best practice in providing help for the victims of
terrorism. Particular significance is given to the cooperation with the third countries, i.e.
USA, and other international and regional organizations which act in fighting against
terrorism.
Security and health of passengers in the European Union
UNWTO expressed its attitude about the safety of health of passengers in the manual
“Tourist protection and safety, Practical measures for the destination” wherein the
following is: “Health risks connected with travels are a problem of divided responsibility
of all participants in tourism (health care, tourism industry and passengers)…” Key
factors of health risks on a journey are: destination, duration of a visit, purpose
of travel, traveler’s behavior and reliability/local/health care and standards of
accommodation, food and water quality, as well as sanitation and hygiene of the
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destination´s environment (Gotovac, 2007). In order to reduce health risks of tourists in
the European Union, information is placed on national webpages of health institutions
about possible health risks in the countries visited. For example, Croatian Institute for
Public Health reported about risks of a disease of Ebola in Guinea, Liberia, Sierra Leone
and Nigeria, and localized transmission of Ebola on the area of the European Union, in
Spain and Great Britain.
European Union citizens and citizens of third world countries (if they have a right on
health protection in the European Union countries) which travel to the European
Union countries with the necessary certificate (European health insurance card and
temporary substitute of a receipt) can get the necessary services directly without the
compensation, except paying the administrative costs for public hospital protection
in a private arrangement with national health services. Citizens which come from
countries that are not included in the agreement about health protection must pay
for health services in the European Union member countries according to the price list
of health services.
Safety problems and security measures in the accommodation facilities
European Commission is trying to minimize security problems in the accommodation
facilities with various measures. These measures include recommendation of the
Council 86/666/EEZ about the safety of the existing hotels in terms of fire risks, Directive
90/314/EEZ about package travels, package holidays and package tours (in the
process of the audit) and Directive 2008/122/EZ about using real estates for temporary
lease (European Parlament, Sektorske politike - turizam).
Security measures in accommodation facilities also relate on the application of
hotel standards during building the hotel facility, as well as standards related with
accommodation services in a hotel, food services in a hotel, etc. In order to guest´s
health in a hotel facility, HACCP (Hazard Analysis Critical Control Point) is used, which
implies the analysis of dangers and critical control points. It is a preventive and systematic
system for ensuring food safety, based on the application of correct technological
processes and their control and supervision of the whole system (Mogorović, 2005). It is
about the system which enables managing food safety, and is based on control of the
production process in order to reduce occurrence of risks to the lowest possible level,
from which arises the purpose of this system.
Besides threats of guests safety which arise from the construction itself, equipment and
providing food and beverage services in the accommodation facility, threats occur
as criminal actions as well, such as thefts in accommodation facilities, assaults, etc. For
this purpose security measures are undertaken, which are related with legislation and
institutions in charge of safety in certain countries.
In 2014, the European Commission conducted a research about the safety of tourists
in the accommodation facilities in the European Union (Green paper Safety of
Tourism Accommodation Services, 2014). In the context of the existing instruments and
implementation on the national level, when it comes to accommodation services
in tourism in a wider sense, politics of certain countries significantly varies in terms of
security. From twenty-four member states which delivered the data to the European
Commission in 2014, twenty-one reported about the existence of the general law
which covers services such as categorization of accommodation facilities (or general
regulations about safety of services, or safety of products, or protection of consumers,
or safety at work), and seventeen member states gave a thorough report about
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sector regulations which refer to the accommodation services, supplemented with
self-regulation in six cases (Green paper - Safety of Tourism Accommodation Services,
2014).
The obligation of the Member States is to provide information about the risks which are
threatening health and safety (article 29.3). Considering the safety of tourist services,
there is no comprehensive legislation on the European Union level. The only instrument
related to safety in the accommodation facility is the recommendation of the Council
of Europe 86/666 about the fire safety in the existing hotels which defines minimum
security standards for all the hotels in the European Union (capacity of at least 20
rooms), and it is recommended that all member states undertake all the necessary
measures of insurance and application of safety standards when the existing laws are
not sufficient. Besides that, numerous instruments of the European Union and initiatives
in the area of various politics (i.e. building products, safety on work place, professional
qualification, environment and travel) can contribute directly or indirectly to the safety
of services in the accommodation facilities.
In the context of monitoring and implementation, the unique existing European
instrument which regulates fire protection in the tourist accommodation is not obligatory,
so it is without the mandatory implementation. In the mid-year of 2011, the European
Commission presented the report about the application of recommendations in the
member countries. In the report it was concluded that, even though recommendations
contribute to the increasing of the level of safety in hotels throughout the European
Union, minimum security standards prescribed in the recommendation were not totally
achieved.
Safety in tourism of the Republic of Croatia
As already pointed out in the paper, the element of safety is one of the most significant
elements of the tourist offer which influences on the decision of tourists when choosing
a tourist destination. The basic preconditions of appearance of tourist travels are
undoubtedly a certain level of everyday settlement of basic physiological needs, and
adequate level of safety. It is understandable by itself that the same level of settlement
of these two basic needs in the place of temporary tourist stay must not be brought to
question in any way, because that in the same extent reduces “space” for achieving
all those needs whose satisfaction is the basic motive of a tourist travel.
In order to highlight the perception of tourists on safety as an element of tourist offer
in a destination, in this part of the paper the authors will research the satisfaction of
tourists with safety in the Republic of Croatia, and provide a comparative review with
the competitive countries.
Satisfaction of tourists with the safety in the Republic of Croatia
With comparative advantages of the Republic of Croatia, such as: natural beauties of
the Adriatic Coast, islands and tourist potential of a Continental part (thermal springs,
castles, protected area, etc.), ecologically clean natural surroundings, geographical
position, rich cultural-historical heritage, etc., personal safety also finds its place, as in
accommodation facilities and in destinations (Strategy of Development of Tourism of
the Republic of Croatia until 2020, 2013).
Results of the research Tomas indicate that in the period from 2004 until 2010 the level
of satisfaction of guests with the element of personal safety was increased in coastal
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destinations of the Republic of Croatia (seven coastal counties). In 2004 the element
“personal safety” was in sixth place, while in 2010 it took fourth place (Tomas - Attitudes
and Consumption of Tourists in Croatia, 2004, 2007, 2010). It is also necessary to point
out that in 1987 and 1989 this element of tourist offer of Croatia was in third place,
while in 1994 it took sixth place (Tomas trends – Attitudes and Consumption of Tourists
in Croatia 1987-2008, 2009). In 1994 “personal safety” was graded with a low level
of satisfaction in the Republic of Croatia, which is understandable considering that
war operations still lasted in its area. Improving the level of satisfaction of tourists with
“personal safety” is an indicator that Croatia is working intensively on creating an
image of a safe destination; it takes care about the safety of its visitors. The majority of
guests in the Republic of Croatia separates the sense of safety as an element with high
or very high influence when choosing a destination for spending a summer vacation
(57,6% in the year 2010). Thereby the influence of this element on the majority of tourists
was higher than the average. It has the highest impact on the guests from Poland
(67,2%), followed by guests from Netherlands (64,6%), and the domestic guests (62,7%).
Tourists from Serbia (41,7%) were the least influenced by the “sense of security” when
choosing a destination. By analyzing the trends in the period from 2004 until 2010 it has
been noticed that the “sense of security” became more important for almost all of
the guests. In 2004 the “sense of safety” as an element of tourist offer has influenced
the most on the choice of tourists who visited the Dalmatian counties: Zadar, SplitDalmatia, Šibenik-Knin and Dubrovnik-Neretva. County of Dubrovnik-Neretva still has
a high influence of “sense of safety” (63% in the year 2010).
Research of Institute for tourism Tomas Summer Attitutes and Consumption of Tourists
2014 has shown that in the Adriatic coastal destinations tourists’ grade “personal safety”
with a high grade. As an element of offer of a tourist destination, it is placed on the
fourth place behind “beauty of nature and landscape”, “kindness of personnel in the
accommodation facilities” and “suitability for spending a family vacation”. In relation
to the researches which were conducted in years 2004, 2007 and 2010, satisfaction
of tourists with this element of tourist offer hasn´t changed. “Sense of safety” as an
element of tourist offer of coastal destinations still has a high level of guest´s satisfaction,
and in 2014 it was placed on the very top of the elements of tourist offer that tourists
were most satisfied with. 80,7% of tourists who stayed in Croatia in summer 2014 were
satisfied with “personal safety” as an element of tourist offer. The most of them were
satisfied in the County of Dubrovnik-Neretva (86,7%) and the least in the County of
Šibenik-Knin (72,9%) (Tmas - Summer Attitudes and Consumption of Tourists, 2014).
Comparative review with the competitive countries
Safety in a country is one of the competitive advantages of Croatia, along with the
beauty of landscape and cleanliness of place. By comparing tourist´s grades of
elements of tourist offer in Croatia with the competitive countries (picture 1) it has
been registered that the sense of safety in the country was graded significantly better
in 2010. For 31,2% of tourists this element is better in Croatia than in France, and for
53,4% of them it is better than in Turkey.

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Picture 1: Grade of the element “sense of safety in a country” in relation to the
competitive countries in year 2010

Source: Tomas Summer-Attitudes and consumption of tourists in Croatia, Institute for
Tourism, Zagreb, 2010.
According to the results of Travel and Tourism Competitiveness Report (Strategy
of Development of Tourism of the Republic of Croatia until 2020, 2013), in 2011
Croatian tourism took 34th place according to its international competitiveness in the
world, wherein it significantly lags behind other developed tourist countries of the
Mediterranean (France, Spain, Italy, Greece, Cyprus, Malta). Among other elements,
Croatia also achieved average competitiveness in the quality of personal safety
(range 33) (Strategy of Development of Tourism of the Republic of Croatia until 2020,
2013). This is also contributed by the measures undertaken by all the stakeholders in
the tourist destination, and it relates on increasing the safety in the destination, from
tourists themselves, hotel facilities, local government and state measures.
Security problems in Croatian tourism
Various security problems are present in Croatian tourism, which can be
comprehensively divided on threats conditioned by thefts, felonies, and violence on
cultural monuments. One of the negative phenomena in tourism is crime. Very often,
tourists are victims of criminal acts conducted because of greed. I.e., in parallel with
the growth of tourist turnover in coastal destinations of the Republic of Croatia also
grew the problem of so called tourist crime, respectively, criminal acts in which the
victims are mostly tourists. Tourists and their asset and destination in which they are
spending their holiday become the place where forms of thefts connected to the
tourist season manifest (Matika and Gugić, 2007) . It is important to point out that some
forms of criminal acts, which are present during the whole year on a certain area,
more frequently appear during the tourist season, so the growth of such criminal acts
conditioned by the tourist season is called Seasonal crime (Matika and Gugić, 2007).
During the tourist season an increase of the number of criminal acts was registered
against the assets, security in road traffic, in the area of the economic crime, against life
and body, dignity of a person and moral, for example, indecent acts, rape, pedophilia,
etc. Tourism creates a large number of opportunities for conducting criminal acts,
but also in a large number of cases tourists themselves create “opportunities” of
conducting such offenses, and the perpetrator in such case doesn´t choose the way
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how to commit the offense, but the way of committing is conditioned by the caught
situation, or the situation is the consequence of the specific conditions brought by
tourism.
There are no special statistics about tourist crime, so it is difficult to determine whether
criminal acts committed during the summer were only on tourists. The data is sporadic
and presented only in order to point out the problem of crime during the summer
stimulated by the influx of a large number of tourists, but also the reduction of tourist´s
caution during the vacation. So in the County of Primorje-Gorski kotar during June and
July in 2013 there was a significant growth of criminal acts of burglaries and thefts.
Seventy-three thefts and burglaries were reported in residential buildings, which in
comparison to the same period in 2012 is an increase of 64%. Burglaries occur mostly
during the day, when there is no one in the residential building, and the object of thefts
is mostly gold and jewelry (The Voice of Istria, 2013). Car burglaries were also increasing;
twenty-six in relation to sixteen in June and July in 2012, which is a growth of 62,5%. The
objects of car burglaries are handbags, cell phones and portable computers which
the owners usually leave in a visible place. The burglar´s targets are most frequently
cars parked along the beach and public places. On the beaches in the County of
Primorje-Gorski kotar in June and July in 2013 forty - one reported theft have occurred
and in relation to the same period in 2012, that is an increase of 10% (The Voice of
Istria, 2013). Based on the stated it is visible that during the tourist season in Croatian
coastal destinations there is an increase of criminal acts, so it is necessary to increase
security measures in that part of the year, especially in the context of creating an
image of Croatia as a safe tourist destination.
Threats conditioned by violence of cultural monuments
As an example of tourist crime in Croatia criminal acts could be stated in which the
victim is not a tourist, but in which artistic and cultural values are being attacked.
Croatia is rich in monumental and cultural heritage, especially in its coastal area. This
area registers a large number of immovable and movable cultural heritage, nonmaterial cultural heritage, and archeological cultural heritage. The excavations of
contractors in historical destinations are very frequently accompanied by the findings
of old graves, the remains of stone walls, processed stone blocks or objects made of
ceramic, copper and other materials, or materials which have a monumental value
(Matika and Gugić, 2007). Numerous sites which are situated in the coastal area of
the Republic of Croatia are partially explored, and they possess archeological and
artistic value which is under the protection of the state, regulated by the law about
protection of cultural monuments.
In towns and settlements there are numerous cultural monuments of high value: sacral
objects, fortresses, summer houses, palaces, village houses and objects of everyday
use, which provide tourists the local atmosphere, enable acquisition of historical
findings about the destination they are visiting, and offer responses on numerous
questions regarding the destination´s history.
The desire of tourists for owning a little part of that history is completely understandable,
the objects such as stone, ceramics, and similar archeological findings. Usually, the
archeologists leave for the visitors something they can bring to their homes, which won´t
call in question the research or reduce archeological and artistic value of a particular
archeological locality. However, usually it doesn´t end with that, so small petty thefts
turn into devastation, violence and crime. So, protection of monumental culture is a
big problem. In favor of that, a fact can be stated that all objects of monumental
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value are not registered in the registers, partially due to the number, and partially due
to the negligence and disorganization (Matika and Gugić, 2007). Considering that
monumental culture provides Croatia special value, it is an important component of
its tourist development, attractiveness with individual tourists and positioning on the
tourist market.
Characteristic forms of endangerment of cultural monuments are manifested in the
following activities (Matika and Gugić, 2007):
1.

Underwater activities on forbidden places where ship wrecks are situated, with
the cargo from which various objects are extracted and illegally carried out
of the country. These activities are usually lead by domestic people who know
underwater and present themselves as guides or scuba-diving instructors;

2.

Breaking into objects, of which the most endangered are churches, convents,
chapels and similar objects, and the objects of theft are artistic pieces, paintings,
sculptures, chalices, candlesticks, and similar.

The perpetrators of criminal offenses over cultural monuments are usually organized
groups of foreign tourists who arrive to Croatia, with all the necessary equipment
(i.e. for scuba-diving in great depths), then they associate with good connoisseurs
of underwater archeological localities or art in churches and galleries, and jointly
approach to their robbery. Even though the number of such criminal acts is not high,
it causes priceless and irreparable damage to the Croatian cultural-historical treasure,
especially since the experience shows that numerous desolations of underwater
treasure (stealing of amphora, antique dishes etc. from underwater findings) were
never revealed or the true extent of illicit activities is never determined. Even if the
felony is discovered, its perpetrator usually stays unknown, and stolen art usually
irretrievably end up in antique shops or private galleries abroad.
Statistical data point out on significantly smaller state than the real one. Namely,
reviews of the collections are irregular, incomplete and imprecise. Detected thefts
are often in a large time gap from their commission. A great number of accidently
discovered thefts show that there is a significantly larger number of those that are
never discovered, and very often are not reported so unconcern of those who take
care of the art would not be discovered. These cases are most frequent in the archives,
galleries, holdings and other institutions. Lack or evasion is very often discovered after
the implementation of the inventory which is, as it is already pointed out, irregular.
Besides in the tourist season, more frequent are attacks on naval localities of sunken
ships outside the tourist season, as well as stealing amphora and other objects from the
Adriatic Sea (Matika and Gugić, 2007).
Based on the mentioned, it can be concluded that stealing of cultural asset is a frequent
problem in the Republic of Croatia, and must be given an undivided attention.
Security measures in Croatian Tourism
Tourism crime present in Croatia effects negatively on the image of a tourist destination
and has a negative promotion. So, various measures are undertaken in order to reduce
it to the minimum, with a goal of protecting personality and tourist´s asset. Preventive
activities of the police, but also the local community and the tourists themselves have
a special meaning.
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�Regional Economic Development: Entrepreneurship and Innovation
Measures which the Republic of Croatia is conducting with a purpose of increasing
safety of tourists consist of three elements: preventive security measures, providing help
to the tourists and international cooperation in tourism. Within the frame of preventive
security measures of Croatia, and according to the instructions of the World Tourism
Organization, a whole set of projects was designed, which influenced on increasing
the level of security during the tourist season (brochures about self-protective behavior
for tourists, bicycle patrols, police water scooters, etc.). Units of traffic youth, contact
police officers and complete police operating system in the field are trying to preserve
a favorable state security within their regular tasks. Since 1994, an action Tours is
continuously conducted in Croatia due to the raising of security during the tourist
season, through prevention of crime and offenses, and increased security measures in
traffic and on border crossings, in order to enable for tourists a safe arrival and stay in
Croatia (Ministry of the Internal Affairs of the Republic of Croatia).
In 2006 this action was expanded by adding new contents, modeled by long-standing
practice in the European Union countries, and a pilot project was started – International
police cooperation “Police in uniform” which was during the time renamed into “Safe
tourist season”. During June in 2006 the Ministry of the Internal Affairs was the host of the
meeting of principles of 12 European countries whose citizens are the most frequent
and the most numerous tourists in the Croatian Adriatic. During that period of time, a
Plan of measures and activities within the action Tours was presented, experiences were
exchanged, police cooperation was concretized in order to enable top quality stay for
tourists from the European countries, a Memo about understanding and cooperation
was signed, and the right of pre-emption with the Croatia was shared by the Hungarian
police. Considering the data which showed that the majority of Hungarian guests
stayed in Zadar area, and based on the memo about the understanding between
Hungarian and Croatian police, it was decided that during the summer season four
Hungarian police-officers will stay in the area of police department of Zadar. Their role
was to establish the highest quality communication with the Hungarian tourists. In 2007
an interest was shown by the Austrian, Italian, Czech and German police, so a memo
about cooperation was signed with the police of these countries for that year. From
year 2009 Ministry of Tourism was also included, and in 2012 it co-financed a project
with 200.000 Croatian Kuna (Ministry of the Internal Affairs of the Republic of Croatia).
The fact is, however, that security in tourism is not achieved only through activities of
police officers, but it must also comprehend all participants in tourism, and especially
tourist employees.
Conclusion
Independently whether it is about safety of tourists or service providers, safety in
tourism is the basic need and assumption of an effective tourist activity. Even though
it is not the primary, but the secondary motive of tourist arrivals in a certain tourist
destination, it is one of the important elements of tourist offer, by which an image of a
tourist destination is created, and competitiveness on the tourist market is achieved.
So, tourist destinations are trying to ensure stay of tourists with a high level of security
and create an image of a safe tourist destination. State takes over the obligation to
protect the public good, to create general level of safety of population and tourists, and
regulation of relations and conditions in the area of private protection. Responsibility
for safety, however, is distributed on an individual, organizers and tourist employees,
tourist communities, local and regional community. Only through systematic actions
it is possible to act preventively and increase safety in the destination. Safety is an
important factor of tourist development in the European Union. Special significance
has been given to it in the proposition of the Strategy of development of the European
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Union. European Union doesn´t have a joint policy of security and protection of tourists
in its area, it is mostly left to the individual states within their national legislation. The
fact is, however that the European Union meets with numerous security problems,
so various measures are undertaken in order to reduce these security problems to a
minimum. This is particularly related to the problem connected with terrorism, on which
area there is a joint policy of member countries in fighting against terrorism. In the area
of Croatia significant measures are undertaken with a goal of tourist´s safety, such
as increased police patrols, participation of foreign tourists during the tourist season,
printing flyers with warning, greater ensuring of forest protection, greater safety on
the roads, etc. By increasing the level of safety, an image of a safe tourist destination,
gladly visited by the tourists, will be formed.
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�</text>
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Radovic Nimac, Korana
Lipovac, Sanja</text>
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                <text>Abstract: Security and the sense of being secure represent an important component  in choosing a tourist destination, but also the quality of life of domestic population  and stay of tourists in a tourist destination. Therefore, in cooperation with participants  in tourism, destinations must enable safe and adequate surrounding for its visitors, and  encourage the coexistence with the domestic population. Protection and security in  tourism are becoming complex multidimensional terms which cover a great number  of components among which are political security, public security, health and  sanitation security, protection of personal data, legal protection of tourists, protection  of consumers, security in communication, getting authentic data, ensuring the quality  of services, etc. Croatia is a member of the European Union, and it monitors trends  in the development of tourism on the European Union level and Europe in whole.  Personal safety is an important component of choosing Croatia as a destination, and  is one of the advantages of Croatia in relation to the competitive countries. Within the  research conducted in the paper the focus is on the analysis of safety in tourism of  Europe and the Republic of Croatia. The goal is understanding the significance which  “sense of safety” has on the choice of European destinations and the necessity of  establishment of security measures and the protection of tourists during tourist travel on  all levels. Based on the conducted analysis, measures of improvement of security and  protection of tourists in European and Croatian tourist destinations will be suggested.</text>
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