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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

How Organizational Culture Affects the Motivational
Antecedents of Job Outcomes: a Conceptual Model
Aziz Bakay
Gediz University, İzmir, Turkey
aziz.bakay@gediz.edu.tr
Jun Huang
Texas A&amp;M International University, United States
junhuang@dusty.tamiu.edu
This paper investigates into the relationship between motivation and job
outcomes in work environment. The motivational antecedents of
organizational outcomes are differentiated into extrinsic and intrinsic
motivations. The influences of intrinsic and extrinsic motivation on the job
outcome variables, that are job satisfaction and job performance, are
typified in our conceptual model. Therefore, this study looks into the
moderating effect of organizational culture on the relationship between
motivational variables and organizational outcomes. We identified four
organizational cultures from the extant literature to be included in our
conceptual model; competitive, bureaucratic, entrepreneurial, and
consensual. Propositions are given regarding the moderating effect of
organizational culture on the motivational antecedents of job outcomes.
Future research directions are discussed.
Keywords: Intrinsic Motivation, Extrinsic Motivation, Organizational
Culture, Job Outcomes, Job Performance, Job Satisfaction.

49

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                <text>This paper investigates into the relationship between motivation and job  outcomes in work environment. The motivational antecedents of  organizational outcomes are differentiated into extrinsic and intrinsic  motivations. The influences of intrinsic and extrinsic motivation on the job  outcome variables, that are job satisfaction and job performance, are  typified in our conceptual model. Therefore, this study looks into the  moderating effect of organizational culture on the relationship between  motivational variables and organizational outcomes. We identified four  organizational cultures from the extant literature to be included in our  conceptual model; competitive, bureaucratic, entrepreneurial, and  consensual. Propositions are given regarding the moderating effect of  organizational culture on the motivational antecedents of job outcomes.  Future research directions are discussed.  Keywords: Intrinsic Motivation, Extrinsic Motivation, Organizational  Culture, Job Outcomes, Job Performance, Job Satisfaction.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Corporation Tax Rate-Revenue Paradox: Income Shifting
and Corporatization
Ahmet Aysu
Dokuz Eylül University, İzmir, Turkey
ahmet.aysu@deu.edu.tr
Gökhan Dökmen
Bülent Ecevit University, Zonguldak, Turkey
gokhan.dokmen@beun.edu.tr

Governments have reduced the corporate tax rate to attract foreign capital
in the process of globalization especially after the 1980s. Additionally, they
have taken some measures supportively such as tax incentives and tax
exemption for this goal. These tax competition practices brought up some
questions and concerns about financing public spending issue. But
corporate tax revenue actual data shows relatively stable path over the
time while corporate tax rates are reducing among countries. Some
researches called this doubtful fact “corporate tax rate-revenue paradox”
and explaining it with corporatization and income shifting effects.
In this study we examine the development of corporate tax rates and
revenues in EU countries briefly. Then we are trying to analyses which
factors are dominant in this paradox using available annual panel data for
EU countries. In empirical part of the study we employ panel unit root tests
for determining the stationarity of data set. After this procedure we
perform alternative estimation techniques and provide estimation results.
According to these result threats and opportunities are evaluated at
national tax policy perspective and at union level.
Keywords: Corporate Tax, Corporate Tax Revenue, Corporate Tax-Revenue
Puzzle, Panel Estimation, European Union.

12

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                <text>AYSU, Ahmet
DOKMEN, Gökhan</text>
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                <text>Governments have reduced the corporate tax rate to attract foreign capital  in the process of globalization especially after the 1980s. Additionally, they  have taken some measures supportively such as tax incentives and tax  exemption for this goal. These tax competition practices brought up some  questions and concerns about financing public spending issue. But  corporate tax revenue actual data shows relatively stable path over the  time while corporate tax rates are reducing among countries. Some  researches called this doubtful fact “corporate tax rate-revenue paradox”  and explaining it with corporatization and income shifting effects.  In this study we examine the development of corporate tax rates and  revenues in EU countries briefly. Then we are trying to analyses which  factors are dominant in this paradox using available annual panel data for  EU countries. In empirical part of the study we employ panel unit root tests  for determining the stationarity of data set. After this procedure we  perform alternative estimation techniques and provide estimation results.  According to these result threats and opportunities are evaluated at  national tax policy perspective and at union level.  Keywords: Corporate Tax, Corporate Tax Revenue, Corporate Tax-Revenue  Puzzle, Panel Estimation, European Union.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

The Impacts of European Economic Crisis on European
Identity
Nihat Aydeniz
Batman University, Batman, Turkey
nihat.aydeniz@batman.edu.tr

Murat Silinir
Batman University, Batman, Turkey
murat.silinir@batman.edu.tr
European identity is a concept that is constructed on the framework of
European Union objective. This objective is an inevitable component of union
and requires process to achieve its goals. The construction of European
identity is considered as a crucial target in pursuing the establishment of a
politically, economically and culturally powerful united Europe in the world.
European Union is currently facing severe economic crisis. This crisis is not just
an economic crisis, it also reflects identity crisis. European values, such as
fundamental human rights, democracy, and rule of law, individual freedom
and spread of welfare are under threat of economic crisis and higher
uncertainty. Solution of economic crisis would be shield for these universal
values of European Union and identity. That’s why, it is very important to
construct new multi-dimensional paradigm. The construction of new multidimensional paradigm depends on real analysis of economic crisis and its other
aspects. In addition, there must be long and short term problem solving
approaches. In the short term, economic and political cooperation of members
are very vital. Moreover, the end of debt crisis and weakness of
competitiveness are staminal. Therefore, member states of union are obliged
to leave the old habits of the nation - state. As is known, in the crisis times,
nations prefer nationalist tendency to overcome structural problems and
receive public support. Whereas, this classic reflex of states just deepen
existing instability in regional and global levels. However, in the long term,
economic structure of European Union depends on new market liberalization
and political reforms.
There are three main purpose of this study. First to analyze correlation
between economic crisis of European Union and Identity. Secondly, to examine
political reflections of EU’s economic crisis in the context of casual factors.
Finally, projection will be made about the future of European Union.
Keywords: European Union, Economic Crisis, European Identity, Identity Crisis.

229

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SILINIR, Murat</text>
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                <text>European identity is a concept that is constructed on the framework of  European Union objective. This objective is an inevitable component of union  and requires process to achieve its goals. The construction of European  identity is considered as a crucial target in pursuing the establishment of a  politically, economically and culturally powerful united Europe in the world.  European Union is currently facing severe economic crisis. This crisis is not just  an economic crisis, it also reflects identity crisis. European values, such as  fundamental human rights, democracy, and rule of law, individual freedom  and spread of welfare are under threat of economic crisis and higher  uncertainty. Solution of economic crisis would be shield for these universal  values of European Union and identity. That’s why, it is very important to  construct new multi-dimensional paradigm. The construction of new multidimensional  paradigm depends on real analysis of economic crisis and its other  aspects. In addition, there must be long and short term problem solving  approaches. In the short term, economic and political cooperation of members  are very vital. Moreover, the end of debt crisis and weakness of  competitiveness are staminal. Therefore, member states of union are obliged  to leave the old habits of the nation - state. As is known, in the crisis times,  nations prefer nationalist tendency to overcome structural problems and  receive public support. Whereas, this classic reflex of states just deepen  existing instability in regional and global levels. However, in the long term,  economic structure of European Union depends on new market liberalization  and political reforms.  There are three main purpose of this study. First to analyze correlation  between economic crisis of European Union and Identity. Secondly, to examine  political reflections of EU’s economic crisis in the context of casual factors.  Finally, projection will be made about the future of European Union.  Keywords: European Union, Economic Crisis, European Identity, Identity Crisis.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

The Course of Change for Meeting the Global
Responsibility Challenges for Business
Ghulam Rasul Awan
University of Central Punjab, Lahore, Pakistan
drglamrasul@hotmail.com
At present social, economic and political challenges are growing at a faster
pace and affecting businesses, especially in developing countries, more
than ever before. In the years to come, these challenges are expected to
increase further. To determine the shape of business in future, there must
be an identification of the forces that will shape the future. American
Society for Quality (ASQ) conducts future studies after every three years, in
which globalization and global responsibility have emerged as the top
ranking forces that will shape the future of business. Developing countries
exhibit a much lower understanding about both these forces, but they
have to recognize the importance of future requirements for the longer
term perspectives of business. This paper, taking into consideration the
ASQ future studies, aims at developing a strategic approach for turning
future challenges into opportunities and to meet the requirements of
future businesses. A model has been developed as charting the course of
change for developing countries by integrating the UN Global Compact
with the organizational system. The integration of UN Global Compact in
the proposed model finds its justification due to its initiative to spread the
benefits of economic development globally while sharing values and
principles for social responsibility. This model has been considered as the
most convenient route to meet the requirements of business in future.
Keywords: Future Studies, Globalization, Global Responsibility, Global
Responsibility Challenges, UN Global Compact.

127

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                <text>At present social, economic and political challenges are growing at a faster  pace and affecting businesses, especially in developing countries, more  than ever before. In the years to come, these challenges are expected to  increase further. To determine the shape of business in future, there must  be an identification of the forces that will shape the future. American  Society for Quality (ASQ) conducts future studies after every three years, in  which globalization and global responsibility have emerged as the top  ranking forces that will shape the future of business. Developing countries  exhibit a much lower understanding about both these forces, but they  have to recognize the importance of future requirements for the longer  term perspectives of business. This paper, taking into consideration the  ASQ future studies, aims at developing a strategic approach for turning  future challenges into opportunities and to meet the requirements of  future businesses. A model has been developed as charting the course of  change for developing countries by integrating the UN Global Compact  with the organizational system. The integration of UN Global Compact in  the proposed model finds its justification due to its initiative to spread the  benefits of economic development globally while sharing values and  principles for social responsibility. This model has been considered as the  most convenient route to meet the requirements of business in future.  Keywords: Future Studies, Globalization, Global Responsibility, Global  Responsibility Challenges, UN Global Compact.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Determinants of Crime Rate in EU: a Spatial Analysis
Gökçe Atlıhan İnce
Gediz University, İzmir, Turkey
gokceatlihan@gediz.edu.tr
It is essential to ensure peace and security for sustainable development. In
recent years, economic and social factors are closely associated with the
amount of increased crime, and economic crises increase the amount of
crime has become a widespread notion.
The purpose of this study is to determine how social and economic factors
affect the occurrence of crime, and investigate the effects of the crisis on
crime rate.
Criminal investigations show that there is significant relation between
crime and “place” of the crime. Crime rate shows different distribution
characteristics, it decreases in some places, while increases in some places,
hence; it is required a spatial perspective. Therefore, Techniques of Spatial
Economic Analysis is used in this paper. The promise of using spatial data
and analyses for crime control still remains to be demonstrated and
depends on the nature of the relationship between crime and place.
Theoretical concerns focus on how place might be a factor in crime, either
by influencing or shaping the types and levels of criminal behavior by the
people who frequent an area, or by attracting to an area people who
already share similar criminal inclinations. While the crime rate in the
model is the dependent variable, the net migration rate, unemployment
rate, education level and per capita gross domestic product will be used as
independent variables. Data covers the European Union countries and the
year of data is 2010. The effect of these variables is observed to determine
the amount of crime and whether or not it comes to a spatial effect is
investigated. The relationship between migrations and crime is one of the
problems on which for a long time now social research has been
concentrating, mainly in countries characterized by important emigrational
flows. This paper provides an empirical evaluation of whether one can
uncover a link between crimes and, economic and social variables like
unemployment rate, education level and per capita gross domestic product
using a research methodology, additionally; impacts of last economic crisis
on European Union countries are examined.
Keywords: Crime Rate, EU countries, Spatial Analysis.

128

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                <text>ATLIHAN INCE, Gokce</text>
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                <text>It is essential to ensure peace and security for sustainable development. In  recent years, economic and social factors are closely associated with the  amount of increased crime, and economic crises increase the amount of  crime has become a widespread notion.  The purpose of this study is to determine how social and economic factors  affect the occurrence of crime, and investigate the effects of the crisis on  crime rate.  Criminal investigations show that there is significant relation between  crime and “place” of the crime. Crime rate shows different distribution  characteristics, it decreases in some places, while increases in some places,  hence; it is required a spatial perspective. Therefore, Techniques of Spatial  Economic Analysis is used in this paper. The promise of using spatial data  and analyses for crime control still remains to be demonstrated and  depends on the nature of the relationship between crime and place.  Theoretical concerns focus on how place might be a factor in crime, either  by influencing or shaping the types and levels of criminal behavior by the  people who frequent an area, or by attracting to an area people who  already share similar criminal inclinations. While the crime rate in the  model is the dependent variable, the net migration rate, unemployment  rate, education level and per capita gross domestic product will be used as  independent variables. Data covers the European Union countries and the  year of data is 2010. The effect of these variables is observed to determine  the amount of crime and whether or not it comes to a spatial effect is  investigated. The relationship between migrations and crime is one of the  problems on which for a long time now social research has been  concentrating, mainly in countries characterized by important emigrational  flows. This paper provides an empirical evaluation of whether one can  uncover a link between crimes and, economic and social variables like  unemployment rate, education level and per capita gross domestic product  using a research methodology, additionally; impacts of last economic crisis  on European Union countries are examined.  Keywords: Crime Rate, EU countries, Spatial Analysis.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

The Relationship between Short Selling and Stock
Market Liquidity: Evidence From İstanbul Stock
Exchange
H. Ali Ata
University of Gaziantep, Gaziantep, Turkey
ata@gantep.edu.tr
S.Gül Reis
University of Gaziantep, Gaziantep, Turkey
greis@gantep.edu.tr
M. Fatih Buğan
University of Gaziantep, Gaziantep, Turkey
mfbugan@gantep.edu.tr
Short selling is an important strategy that investors take short position on
stock with the expectation of gain. Having a short position in a stock is that
selling borrowed stock on a particular date and buying the stock on a later date
in order to give the stock back to the stock lender. After giving the stock to the
lender, investor closes out the short position. Individual and institutional
investors can have short position for speculation, hedging or arbitrage. Short
selling is expected to contribute to the stock price formation and stock
liquidity. The positive relation between short sale process and stock liquidity
reduce transaction costs and contribute market efficiency. Stock prices have
become more informative with short selling. This result affect investor’s
behavior and investor’s short term and long term investment decisions about
the stock. In reviewing the literature on short selling strategy, the relationship
between short sale process and stock liquidity is two-way. However, it has
been determined that there are a few studies which test the relationship
between stock liquidity, trade in İstanbul Stock Exchange, and short sale
process. The purpose of our study is to provide evidence whether short sale
process affects stock liquidity. The sample consists of the firms from ISE30
index. ISE30 index comprises of the stocks with the highest liquidity due to the
intensity of trading volume. For this reason, the relationship between the
stock liquidity and the short sale process is expected to be explained better. In
the study by making use of daily stock data with the number of trading days.
Furthermore, our sample period covers trading days between 1 January, 2011
and December 31, 2011. In this study, regression analysis was used and
determined a relationship between short selling and stock liquidity.
Keywords: Short Selling, ISE, Stock Market Liquidity, Market Efficiency,
Regression Analysis.

138

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S. GUL, Reis
BUGAN M., Fatih</text>
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            <name>Abstract</name>
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                <text>Short selling is an important strategy that investors take short position on  stock with the expectation of gain. Having a short position in a stock is that  selling borrowed stock on a particular date and buying the stock on a later date  in order to give the stock back to the stock lender. After giving the stock to the  lender, investor closes out the short position. Individual and institutional  investors can have short position for speculation, hedging or arbitrage. Short  selling is expected to contribute to the stock price formation and stock  liquidity. The positive relation between short sale process and stock liquidity  reduce transaction costs and contribute market efficiency. Stock prices have  become more informative with short selling. This result affect investor’s  behavior and investor’s short term and long term investment decisions about  the stock. In reviewing the literature on short selling strategy, the relationship  between short sale process and stock liquidity is two-way. However, it has  been determined that there are a few studies which test the relationship  between stock liquidity, trade in İstanbul Stock Exchange, and short sale  process. The purpose of our study is to provide evidence whether short sale  process affects stock liquidity. The sample consists of the firms from ISE30  index. ISE30 index comprises of the stocks with the highest liquidity due to the  intensity of trading volume. For this reason, the relationship between the  stock liquidity and the short sale process is expected to be explained better. In  the study by making use of daily stock data with the number of trading days.  Furthermore, our sample period covers trading days between 1 January, 2011  and December 31, 2011. In this study, regression analysis was used and  determined a relationship between short selling and stock liquidity.  Keywords: Short Selling, ISE, Stock Market Liquidity, Market Efficiency,  Regression Analysis.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

The Relationship between Inventory and Financial
Performance: Turkey Case
H. Ali Ata
University of Gaziantep, Gaziantep, Turkey
ata@gantep.edu.tr

M. Fatih Buğan
University of Gaziantep, Gaziantep, Turkey
mfbugan@gantep.edu.tr

Yunus Kılıç
University of Gaziantep, Gaziantep, Turkey
ykilic@gantep.edu.tr
Inventories, which are among working capital factors and have the least
amount of liquidity, have an important effect on the financial performance of
enterprises, especially in terms of productivity. Inventory management and
determining of optimal inventory level have a vital role in the point of the
productivity of firms’ operations especially for the firms which operate on
manufacturing industry.
This study has a vital importance because of several reasons. There are limited
numbers of studies relevant to discrete components of inventory performance
and financial performance in Turkey. This study is relevant to both inventory
and finance departments of a firm. Cost of inventory and financing of these
assets’ investment are important for financial managers.
The purpose of this study is to investigate the relationship between inventory
and financial performance in manufacturing firms in Turkey. In this respect,
financial statements of manufacturing firms are used between 2002 and 2011.
Financial data of firms are obtained from the İstanbul Stock Exchange
database. Raw material, work-in-process, finished goods and total inventory
are taken as indicators of inventory performance. Then the ratios of these
indicators to total sales are used in analysis. Gross profit to total sales and
operating profit to total sales are used as indicator of financial performance.
The regression analysis was employed by using financial ratios obtained from
financial statements of firms within the scope of analysis.
As a result, the relationship between total inventory performance and financial
performance are explained. Besides this, the relationship between discrete
types of inventory performance and financial performance are summarized in
the results.
Keywords: Operating Performance, Inventory Performance, Financial
Performance, Raw Material, Work-In-Process, Finished Goods.

137

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BUGAN M., Fatih
KILIC, Yunus</text>
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          <element elementId="94">
            <name>Abstract</name>
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            <elementTextContainer>
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                <text>Inventories, which are among working capital factors and have the least  amount of liquidity, have an important effect on the financial performance of  enterprises, especially in terms of productivity. Inventory management and  determining of optimal inventory level have a vital role in the point of the  productivity of firms’ operations especially for the firms which operate on  manufacturing industry.  This study has a vital importance because of several reasons. There are limited  numbers of studies relevant to discrete components of inventory performance  and financial performance in Turkey. This study is relevant to both inventory  and finance departments of a firm. Cost of inventory and financing of these  assets’ investment are important for financial managers.  The purpose of this study is to investigate the relationship between inventory  and financial performance in manufacturing firms in Turkey. In this respect,  financial statements of manufacturing firms are used between 2002 and 2011.  Financial data of firms are obtained from the İstanbul Stock Exchange  database. Raw material, work-in-process, finished goods and total inventory  are taken as indicators of inventory performance. Then the ratios of these  indicators to total sales are used in analysis. Gross profit to total sales and  operating profit to total sales are used as indicator of financial performance.  The regression analysis was employed by using financial ratios obtained from  financial statements of firms within the scope of analysis.  As a result, the relationship between total inventory performance and financial  performance are explained. Besides this, the relationship between discrete  types of inventory performance and financial performance are summarized in  the results.  Keywords: Operating Performance, Inventory Performance, Financial  Performance, Raw Material, Work-In-Process, Finished Goods.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Factors Influencing Buying Behavior on Daily Deal Sites
in Turkey
Hilal Asil
Fatih University, İstanbul, Turkey
hilalasil@gmail.com
Hilal Özen
İstanbul University, İstanbul, Turkey
hilalasil@fatih.edu.tr
The Internet is experiencing a new fashion in the last two years. Daily deal
sites have become popular also in Turkey like many other countries. They
provide daily discounted offers to the customers for various items. Most of
the people look at those sites for discounts before they start to work. This
new way of shopping becomes almost a habit for them. Those sites are
nearly a part of our daily lives. But, this means not that every person using
the Internet for shopping purposes prefers daily deal sites for purchasing
goods and services. There are some behavioral differences between
customers. The factors that initiate the buying process differ across
customers.
This study will try to investigate the factors that influence Turkish
consumers’ buying behaviors and satisfaction from daily deal sites in
Turkey. A model is proposed of the buying process in the online shopping
environment. Mostly price related constructs and the impulse buying
tendencies of online consumers will be used as predictors of buying
behavior. Satisfaction from daily deal sites is held a result of buying
behavior. Hypotheses will be developed according to the effects of the
factors on buying behavior and satisfaction from daily deal sites. The
hypotheses will be tested using multiple regression analysis. A survey will
be held through online daily deal site shoppers in Turkey who bought at
least one item using those sites in the last three months. Findings of the
study will be useful both for the academics and online retailers.
Keywords: Daily Deal Sites, Online Shopping, Turkey, Multiple Regressions

157

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                    <text>International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Factors Influencing Buying Behavior on Daily Deal Sites in Turkey
Hilal Asil
Fatih University, İstanbul, Turkey
hilalasil@fatih.edu.tr

Hilal Özen
Istanbul University, İstanbul, Turkey
hilaloz@istanbul.edu.tr
Abstract
The Internet is experiencing a new fashion in the last two years. Daily deal sites
have become popular also in Turkey like many other countries. They provide daily
discounted offers to the customers for various items. Most of the people look at
those sites for discounts before they start to work. This new way of shopping
becomes almost a habit for them. Those sites are nearly a part of our daily lives.
But, this means not that every person using the Internet for shopping purposes
prefers daily deal sites for purchasing goods and services. There are some
behavioral differences between customers. The factors that initiate the buying
process differ across customers.
This study will try to investigate the factors that influence Turkish consumers’
buying behaviors and satisfaction from daily deal sites in Turkey. A model is
proposed of the buying process in the online shopping environment. Mostly price
related constructs and the impulse buying tendencies of online consumers will be
used as predictors of buying behavior. Satisfaction from daily deal sites is held a
result of buying behavior. Hypotheses will be developed according to the effects of
the factors on buying behavior and satisfaction from daily deal sites. The
hypotheses will be tested using multiple regression analysis. A survey will be held
through online daily deal site shoppers in Turkey who bought at least one item
using those sites in the last three months. Findings of the study will be useful both
for the academics and online retailers.
Keywords:Daily Deal Sites; Online Shopping; Turkey; Multiple Regression.

Introduction
The rapid change in the information and communication technologies today made
consumers begin to spend much more time on the Internet. Hence, the number of the
consumers’ online shopping activities is increasing day by day. According to the Interbank
Card Center (BKM) data, e-commerce in Turkey has grown14% in 2013 compared to the
same period in 2012 (BKM, 2013). On the other side, thisrevolution of the Internet has also
forced organizations to adapt their marketing, sale, distribution and promotion efforts into
the online environment. For retailers, these platforms represent a new marketing channel to
promote their products and services and to attract new customers (Krasnova et al., 2013).
Parallel to the developments in e-commerce, daily deal sites have become the latest
Internet enthusiasm, providing discounted offers to customers for various items and have
contributed to the transformation of the online shopping. This new concept is a growing
1

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

figure as a subset of online shopping, which has been also named as “private shopping” or
“exclusive shopping” and it is really like a closed loop at which only members can take the
advantage of deep discounts and high-end brands (Baybars and Ustundagli, 2011).
Membership is free, but in some cases to become a member to one of the deal sites a
person needs to be invited by another member.
There are a number of daily deal websites where users have to sign up to be able to buy
products at high discounts. Markafoni is the first website which applied the daily deal
model in Turkey, Trendyol and Limango are the followers in the Turkish online
market.After those three firms, the number and variety of daily deal sites are increasing
continuously (Ekonomist, 2011). Despite the rapid development of the private shopping
industry, research in this area appears to be insufficient. Thus, this paper represents an
attempt to find out factors affecting consumers’ shopping behaviors and their satisfaction
from daily deal sites, using a combination of data analysis and modeling.
Conceptual Background
Coupons and the promotions are widely studied by academics in the literature, but limited
research exists about daily deal sites which is also a new form of price promotion (Kimes
and Dholakia, 2011). Several concepts from the promotions literature are relevant to the
study of daily deals. Among these, consumers’ price consciousness, price mavenism, sale
proneness, coupon proneness which is price related constructs and impulse buying
tendency were examined in the context of this study.
Price Consciousness
Price consciousness is "the degree to which the consumer focuses exclusively on paying
low prices" (Lichtenstein et al., 1993; p. 235). The Internet itself is a very convenient
channel for price conscious consumers; because it reduces the search costs by providing
rapid access to information about products (Girard et al., 2003). Daily deal sites also
provide low price opportunities to customers. Price conscious consumers have a tendency
to find cheaper items and reduce their search cost. So, they may be more willing to shop
from daily deal sites. Therefore, it is expected in this study that price consciousness has a
positive effect on buying behaviors of online consumers.
H1: Price consciousness is positively associated with buying behavior from online daily
deal sites.
Price Mavenism
Some of the consumers may have a desire to be perceived as a "price maven" in their social
environment (Lichtenstein et al., 1993). By the definition provided by Yu (2008; 67), price
mavenism is explained as “the degree towhich an individual is a source for price
information formany kinds of products and places to shop for the lowestprices”. Price
mavenism concept could be accepted as the narrow interpretation of the market mavenism
concept (Moore et al., 2003). Because, where market mavens are known as a market
expert, price mavens are only focused on price information in a market. Price mavens are
mostly concerned with low price information in the market so that s/he could share this
with others. So, similar with price consciousness, price maven consumers could be more
willing to shop from daily deal sites that are mostly popular with low prices. It is expected

2

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

in this study that price mavenism has a positive effect on buying behaviors of online
consumers.
H2: Price mavenism is positively associated with buying behavior from online daily deal
sites.
Impulsive Buying Tendency
When consumers see an offer in the morning in a daily deal site they could buy the item
without thinking. In a study held by Sharma and Khattri (2013) they also found that most
of the e-shopping of the deals is taking place on impulse. So, the shopping made from daily
deal sites may be strongly related to impulse buying tendencies of consumers. This study is
also expecting a high relationship between those two constructs.
H3:Impulsive buying tendency is positively associated with buying behavior from online
daily deal sites.
Sale Proneness
Being on sale could be sometimes the foremost important reason for a consumer in order to
decide to buy a product. Yu (2008; p. 67) defined sale proneness as “"an increased
propensity to respond to a purchase offer when the price is presented in a discounted
form”. Lichtenstein, Ridgway and Netemeyer (1993) stated in their study that people
perceive sale prices more valuable than an equivalent price that is not presented in sale
form. The buying intentions of consumers and being sale prone was found to be positively
correlated in the literature (Alford and Biswas, 2002). In this study, it is also expected that
sale proneness has a positive effect on buying behaviors of online consumers.
H4: Sale proneness is positively associated with buying behavior from online daily deal
sites.
Coupon Proneness
Coupons are important promotional tools in some product categories (Swaminathan, Bawa,
2005). They are also being used in daily deal sites in order to attract consumers. When they
are offered a discount coupon after entering the website they become prone to use this
coupon. So, consumers who respond to coupon offers are called as “coupon prone”
consumers (Lichtenstein et al., 1990). Coupon proneness has a very similar rationale to that
for sale proneness and suggests that the perception of the price cue may also be related to
the form in which it is presented (Lichtenstein et al., 1993, p. 235). Coupon proneness is
like sale proneness and is consistent with the negative role of price which means that
higher prices result in lower purchases (Alford and Biswas, 2002). Lichtenstein et al.
(1990) define coupon proneness as “increased propensity to respond to a purchase offer
because the coupon form of the offer positively affects purchase evaluations”. This study is
claims that coupon proneness has also a positive effect on buying behavior.
H5: Coupon proneness is positively associated with buying behavior from online daily deal
sites.

3

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Satisfaction
The satisfaction concept has an important position in marketing practice (Ho and Wu,
1999). Satisfaction from a retailer refers to consumers’ overall evaluation of the
organization based on their experiences with the organization (Park and Kim, 2003, p.18).
When the consumers are dissatisfied after a purchase behavior, they generally do not want
to try the same experience again from the same retailer or e-tailer. So, it can be said that
satisfaction is a key component for designing an online retail store (Liu et al., 2008). In
order to make customers repeat the purchase behavior e-tailers should try to satisfy them.
So, it is expected in this study that buying behavior has a positive effect on satisfaction.
H6: Buying behavior is positively associated with satisfaction from online daily deal sites.
Research Methodology
This study tries to analyze the effects of price related constructs and impulse buying
tendencies of online consumers on their buying behaviors from daily deal sites in Turkey.
Besides the effect of buying behavior on satisfaction will also be investigated.
Figure 1: Research Model

Price
Consciousness

Price
Mavenism

Impulse
Buying
Tendency

Buying
Behavior from
Daily Deal
Sites

Sale
Proneness

Coupon
Proneness

4

Satisfaction
from Daily
Deal Sites

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

In order to test the research model, an online survey will be conducted. Respondents of the
survey will be online consumers in Turkey that have bought a service or a product from an
online daily deal site in Turkey in the last three months. A sample size of 400 online
consumers is targeted.
The price related constructs which are price consciousness’s, price mavenism, sale
proneness and coupon proneness will be measured using multiple items, five-point, Likert
scales ranging from strongly disagree to strongly agree. Similarly impulse buying tendency
and satisfaction from online daily deal sites will also be measured by multiple items.
Buying behavior from online daily deal sites will be measured by asking the amount of
money spent and the number of purchases made from an online daily deal site in the last
three months. The respondents’ demographic profiles (i.e. gender, age, income level,
education) will be also included in the survey.
After collecting the data, first of all the reliabilities and validities of the variables will be
analyzed. Multiple regression analysis is chosen in order to analyze the causal relationship
among variables in the research model. Those analyses will be held with the help of SPSS
18 statistical program.
References
Alforda, Bruce L. and Abhijit Biswas (2002), “The effects of discount level, price
consciousness and sale proneness on consumers’ price perception and behavioral
intentions”, Journal of Business Research, Vol. 55, pp. 775– 783.
Baybars, Miray and Elif Ustundagli (2011), “Attitudes toward Online Shopping from the
Aspects of Personal Characteristics and Shopping Motive through a Developing
Concept: Private Shopping”, International Journal of Business and Management
Studies, Vol. 3, No. 2, pp. 201-210.
BKM

(2013),
The
Interbank
Card
Center
Report,
http://www.bkm.com.tr/bkmen/istatistik/sanal_pos_ile_yapilan_eticaret_islemleri.asp

Available

at:

Ekonomist (2011), “e-Ticarette yeni trend tek ürüne odaklanmak”, Available at:
http://www.ekonomist.com.tr/eticarette-yeni-trend-tek-urune-odaklanmakhaberler/2491.aspx
Girard, Tulay, Pradeep Korgaonkar, and Ronnie Silverblatt (2003), “Relationship Of Type
Of Product, Shopping Orientations, and Demographics with Preference for
Shopping on the Internet”, Journal of Business and Psychology, Vol. 18, No. 1,
pp. 101-120.
Ho, Chin-Fu and Wen-Hsiung Wu (1999), “Antecedents of Customer Satisfaction on the
Internet: An Empirical Study of Online Shopping”, Proceedings of the 32nd
Hawaii International Conference on System Sciences.
Kimes, Sherly E. and Utpal M. Dholakia (2011), “Customer response to restaurant daily
deals”, SSRN eLibrary. Available at: http://ssrn.com/abstract=1925932.

5

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Krasnova, Hanna, Natasha F. Veltri, Klaus Spengler, and Oliver Günther (2013), “ “Deal
of the Day” Platforms: What Drives Consumer Loyalty?” Business &amp; Information
Systems
Engineering.
Available
at:
http://link.springer.com/article/10.1007/s12599-013-0268-2#
Lichtenstein, Donald R., Richard G. Netemeyer, and Scot Burton (1990), “Distinguishing
Coupon Proneness From Value Consciousness: An Acquisition-Transaction
Utility Theory Perspective”, Journal of Marketing Vol. 54, pp. 54-67.
Lichtenstein, Donald R., Nancy M. Ridgway, and Richard G. Netemeyer (1993), “Price
Perceptions and Consumer Shopping Behavior: A Field Study”, Journal of
Marketing Research, Vol. 30, pp. 234-45.
Liu, Xia, Mengqiao He, Fang Gao and Peihong Xie (2008), “An empirical study of online
shopping customer satisfaction in China: a holistic perspective”, International
Journal of Retail &amp; Distribution Management, Vol. 36 No. 11, pp. 919-940.
Moore, Marguerite, Karen McGowan Kennedy, and Ann Fairhurst, (2003), “Cross-cultural
equivalence of price perceptions between US and Polish consumers”,
International Journal of Retail and Distribution Management, Vol. 31, No. 5, pp.
268–279.
Park, Chung-Hoon and Young-Gul Kim, (2003), “Identifying key factors affecting
consumer purchase behavior in an online shopping context”, International Journal
of Retail &amp; Distribution Management, Vol. 31, No. 1, pp. 16-29
Sharma, Nidhi Vishnoi, and Varsha Khattri (2013), “Study of online shopping behavior
and its impact on online deal websites”, Asian Journal of Management Research,
Vol. 3, No. 2, pp. 394-405.
Swaminathan, Srinivasan and Kapil Bawa (2005), “Category-specific coupon proneness:
The impact of individual characteristics and category-specific variables”, Journal
of Retailing, Vol. 81, No. 3, pp. 205–214
Yu, Shu-Fen (2008), “Price perception of online airline ticket shoppers”, Journal of Air
Transport Management, Vol. 14, pp. 66–69.

6

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                <text>The Internet is experiencing a new fashion in the last two years. Daily deal  sites have become popular also in Turkey like many other countries. They  provide daily discounted offers to the customers for various items. Most of  the people look at those sites for discounts before they start to work. This  new way of shopping becomes almost a habit for them. Those sites are  nearly a part of our daily lives. But, this means not that every person using  the Internet for shopping purposes prefers daily deal sites for purchasing  goods and services. There are some behavioral differences between  customers. The factors that initiate the buying process differ across  customers.  This study will try to investigate the factors that influence Turkish  consumers’ buying behaviors and satisfaction from daily deal sites in  Turkey. A model is proposed of the buying process in the online shopping  environment. Mostly price related constructs and the impulse buying  tendencies of online consumers will be used as predictors of buying  behavior. Satisfaction from daily deal sites is held a result of buying  behavior. Hypotheses will be developed according to the effects of the  factors on buying behavior and satisfaction from daily deal sites. The  hypotheses will be tested using multiple regression analysis. A survey will  be held through online daily deal site shoppers in Turkey who bought at  least one item using those sites in the last three months. Findings of the  study will be useful both for the academics and online retailers.  Keywords: Daily Deal Sites, Online Shopping, Turkey, Multiple Regressions</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Trade as Engine of Growth: The Case of Turkey
İbrahim Arslan
Gaziantep University, Turkey
arslan@gantep.edu.tr
İsmail Taş
Tunceli University, Turkey
ismailtas@tunceli.edu.tr
As a result of technological changes in the world, international trade has
become very easy in practice and has shown a rapid increase in the
volume. The increase in trade volume is closely related to the growth
policies implemented by countries. While some of countries applying
import substitution policies for economic growth, some of them applying
export oriented policies for growth. Both import-led growth hypothesis
and export-led growth hypothesis are an important discussion in applied
economics. Turkey's economy implemented import substitution growth
policies until 1980 then country's economy affected by oil crisis after that
stabilization program applied in 24 January 1980. In this respect, the study
is divided into two separate parts, which are the years between 1962 and
1981, years between 1982 and 2010. These two groups analyzed and
evaluated separately. The main purpose of this study is to investigate
relationship between export, import and growth in both periods for
Turkey. Dickey Fuller (ADF) tested stationary of the variables. Granger
causality test was applied to test the existence of causality between the
variables. As a result of this paper, it is found that causal relationship from
import towards economic growth from 1962 to 1981 and casual
relationship from export towards economic growth between the years
1982 and 2010.
Keywords: Export-Led Growth, Import-Led Growth, Economic Growth,
Trade, Granger Causality Test.

165

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                <text>As a result of technological changes in the world, international trade has  become very easy in practice and has shown a rapid increase in the  volume. The increase in trade volume is closely related to the growth  policies implemented by countries. While some of countries applying  import substitution policies for economic growth, some of them applying  export oriented policies for growth. Both import-led growth hypothesis  and export-led growth hypothesis are an important discussion in applied  economics. Turkey's economy implemented import substitution growth  policies until 1980 then country's economy affected by oil crisis after that  stabilization program applied in 24 January 1980. In this respect, the study  is divided into two separate parts, which are the years between 1962 and  1981, years between 1982 and 2010. These two groups analyzed and  evaluated separately. The main purpose of this study is to investigate  relationship between export, import and growth in both periods for  Turkey. Dickey Fuller (ADF) tested stationary of the variables. Granger  causality test was applied to test the existence of causality between the  variables. As a result of this paper, it is found that causal relationship from  import towards economic growth from 1962 to 1981 and casual  relationship from export towards economic growth between the years  1982 and 2010.  Keywords: Export-Led Growth, Import-Led Growth, Economic Growth,  Trade, Granger Causality Test.</text>
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Technological Structure of Export between Turkey and
Brazil
İbrahim Arslan
Gaziantep University, Turkey
arslan@gantep.edu.tr
İsmail Taş
Tunceli University, Turkey
ismailtas@tunceli.edu.tr
In recent years, the rapid growth of trade volume causes more rapid
diffusion of new technologies to emerging economies. International
Monetary Fund (IMF) labels Turkey and Brazil as emerging economies.
Brazil is the sixth largest economy and Turkey is the eighteenth largest
economy in the world in order of GDP in 2011. Turkey and Brazil are
attracting attention among emerging economies lately. Turkey export was
614 million dollar and import was 1.3 billion dollar. Trade volume between
Turkey and Brazil was 1.9 billion dollar in 2010 and it is reached 2.9 billion
dollar by 52 percent increase and 1.1 billion dollar Turkish deficit in 2011. It
is expecting to reach 10 billion trade volumes between two countries.
The main purpose of this paper is to analyze the technological structure of
exports that may help to explain trade performance between Turkey and
Brazil. The process of technology structure is analyzed from quantitative
and qualitative aspects. This paper used a trade classification system which
divided trade structure into ten technological parts such as primary
products, resource based, low, medium and high technology products. The
trade classification system prepared by Lall and OECD. The study used
annual data in the form of STIC revision 2 and 3 digit for the years between
1992 and 2010. The data collected from United Nations Commodity Trade
Statistics Database. The reporter country is Turkey for Turkey’s export to
Brazil and Brazil is the reporter country for Brazil’s export to Turkey. As a
result of this study, it is expected to determine firstly technological
structure of trade between two countries then how technological structure
of trade changed between Turkey and Brazil over the years. Policy makers
can decide future trade plans for both country according to result of this
paper.
Keywords: Trade Classification, Technological Structure, Export, Brazil,
Turkey.
164

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                <text>In recent years, the rapid growth of trade volume causes more rapid  diffusion of new technologies to emerging economies. International  Monetary Fund (IMF) labels Turkey and Brazil as emerging economies.  Brazil is the sixth largest economy and Turkey is the eighteenth largest  economy in the world in order of GDP in 2011. Turkey and Brazil are  attracting attention among emerging economies lately. Turkey export was  614 million dollar and import was 1.3 billion dollar. Trade volume between  Turkey and Brazil was 1.9 billion dollar in 2010 and it is reached 2.9 billion  dollar by 52 percent increase and 1.1 billion dollar Turkish deficit in 2011. It  is expecting to reach 10 billion trade volumes between two countries.  The main purpose of this paper is to analyze the technological structure of  exports that may help to explain trade performance between Turkey and  Brazil. The process of technology structure is analyzed from quantitative  and qualitative aspects. This paper used a trade classification system which  divided trade structure into ten technological parts such as primary  products, resource based, low, medium and high technology products. The  trade classification system prepared by Lall and OECD. The study used  annual data in the form of STIC revision 2 and 3 digit for the years between  1992 and 2010. The data collected from United Nations Commodity Trade  Statistics Database. The reporter country is Turkey for Turkey’s export to  Brazil and Brazil is the reporter country for Brazil’s export to Turkey. As a  result of this study, it is expected to determine firstly technological  structure of trade between two countries then how technological structure  of trade changed between Turkey and Brazil over the years. Policy makers  can decide future trade plans for both country according to result of this  paper.  Keywords: Trade Classification, Technological Structure, Export, Brazil,  Turkey.</text>
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