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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

The Impact of Free Trade Agreements on Economies of
Western Balkan Countries
Erkan Ilgün
International Burch University, Sarajevo, Bosnia and Herzegovina
eilgun@ibu.edu.ba

Elvisa Buljubasic
International Burch University, Sarajevo, Bosnia and Herzegovina
buljubasicc_e@hotmail.com

Globalization and integration are social phenomena that are used to
describe the diffusion and connection of production, technology and
communication throughout the world. When we talk about integration,
one of the things that comes to our minds is international trade. There are
certain benefits of this economic cooperation such as: support to
economic development and promotion of human prosperity. But, also
there are some disadventages: loss of jobs, lower wages, increase in trade
deficits etc.
The Western Balkan countries have been offered Stabilisation and
Association Agreement by European Union. The Stabilisation and
Association Agreement represents the structure of relations between the
countries of Western Balkan and European Union for the implementation
of Stabilisation and Association Process. Also, in 2006, Serbia, Albania,
Bosnia and Herzegovina, Croatia, Macedonia, Montenegro, Kosovo and
Moldova signed the Central European Free Trade Agreement. So the
objective of this study is to investigate what impact the above mentioned
free trade agreements and relations have upon the economies of West
Balkan countries. The comparison will be done among the countries of
West Balkan by analyzing macroeconmic factors (GDP growth, GDP per
capita, GDP deflator, FDI, etc). Particular focus will be on Bosnia and
Herzegovina and its standing in relation to European Union.
Beside descriptive statistics we will use time series analyses to investigate
whether the gains from free trade are higher than costs. The statistical
data that will be analysed is taken form International Trade Center and
World Trade Organization.
Keywords: Free Trade Agreement, DEFTA, Economic Growth, International
Trade

108

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                <text>The Impact of Free Trade Agreements on Economies of  Western Balkan Countries</text>
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                <text>ILGUN, Erkan
BULJUBASIC, Elvisa</text>
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            <name>Abstract</name>
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                <text>Globalization and integration are social phenomena that are used to  describe the diffusion and connection of production, technology and  communication throughout the world. When we talk about integration,  one of the things that comes to our minds is international trade. There are  certain benefits of this economic cooperation such as: support to  economic development and promotion of human prosperity. But, also  there are some disadventages: loss of jobs, lower wages, increase in trade  deficits etc.  The Western Balkan countries have been offered Stabilisation and  Association Agreement by European Union. The Stabilisation and  Association Agreement represents the structure of relations between the  countries of Western Balkan and European Union for the implementation  of Stabilisation and Association Process. Also, in 2006, Serbia, Albania,  Bosnia and Herzegovina, Croatia, Macedonia, Montenegro, Kosovo and  Moldova signed the Central European Free Trade Agreement. So the  objective of this study is to investigate what impact the above mentioned  free trade agreements and relations have upon the economies of West  Balkan countries. The comparison will be done among the countries of  West Balkan by analyzing macroeconmic factors (GDP growth, GDP per  capita, GDP deflator, FDI, etc). Particular focus will be on Bosnia and  Herzegovina and its standing in relation to European Union.  Beside descriptive statistics we will use time series analyses to investigate  whether the gains from free trade are higher than costs. The statistical  data that will be analysed is taken form International Trade Center and  World Trade Organization.  Keywords: Free Trade Agreement, DEFTA, Economic Growth, International  Trade</text>
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                <text>International Burch University</text>
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                <text>2013-05-10</text>
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                <text>ISSN 2303-4564     </text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Global and State Policy and Modern Financial Crisis
Izet Ibreljid
Faculty of Economics, University of Tuzla
ibreljic@yahoo.com
Amra Nuhanovid
Faculty of Economics, University of Tuzla
amra.nuhanovic@untz.ba
Lately dominates the impression that most holders of economic policies at
the national and global level are not willing to give up his rigorous attitude
and follow the recommendations on which there is scientific consensus is
evident. However, consistent with considerations of instructions that the
economics have been offered, would significantly reduce the frequency of
crises and the damage that they bring with them. Until today the variety of
conclusions are crystallized. Speaking of preventing financial crisis and its
practical implementation in the process of creating the optimal
macroeconomic policy is a priori highly desirable. So in the United States
adopted a plan that aims to redeem the State risky investment, while the
EU has a similar situation, because there are also carried out bank
recapitalization. Considering the above, the paper analysed and presented
the main activities undertaken on the road to recovery from the effects of
the global financial crisis, as well as the latest developments in the global
market, with special reference to the Euro zone.
Keywords: World Economic Policy, G-20, World Economic Crisis, Answers,
Challenges.

179

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                    <text>International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Globaland StatePolicy andModern FinancialCrisis
Izet Ibreljic
Tuzla University, Tuzla, Bosnia and Herzegovina
ibreljic@yahoo.com
Amra Nuhanovic
Tuzla University, Tuzla, Bosnia and Herzegovina
amra.nuhanovic@untz.ba
Abstract
Latelydominates the impressionthatmostholdersofeconomicpoliciesat the national
andgloballevelarenotwilling
togiveuphisrigorousattitudeand
follow
therecommendationson
whichthereisscientific
consensusisevident.However,consistentwithconsiderationsof instructions that the
economicshave beenoffered,wouldsignificantlyreduce the frequencyofcrisesandthe
damage
thattheybring
withthem.Untiltoday
thevarietyofconclusionsarecrystallized.Speaking
of
preventingfinancialcrisisanditspracticalimplementation
intheprocessofcreating
theoptimal
macroeconomicpolicyisa
priorihighlydesirable.So
intheUnitedStatesadoptedaplanthataimsto
redeem
theStateriskyinvestment,whiletheEUhasa
similar
situation,
becausetherearealsocarried
outbankrecapitalization.Considering
theabove,thepaperanalyzedand presentedthe main activities undertakenontheroadto
recoveryfrom theeffectsof theglobalfinancialcrisis, aswellasthelatest developmentsin
the global market, withspecialreferenceto the Eurozone.
Keywords:world
economic
crisis,answersandchallenges.

policy,

G-20,

world

economic

JEL:F01, F44

Multilateraleffort prevention plantofinancial crisis
Giventhatthemaincauseofmarketfailureeveryfinancialcrisis,theanti-crisispolicy
is
limitedmainlytotakeurgentmeasurestostopthecrisis,toreduceitsnegativeeffects,totake
theactionsnecessary
tosustaintheeconomy
incrisis,aswellasqualitativemeasuresto
overcomefromthecrisisandrestoretheeconomytoapathofsustainabledevelopment.
Recentfinancialcrisis
hasshownthatthemarketsystemisalongandindulgenttobe
deformedinsomeimportantsegmentsinwhichitisnecessary
topointout.Onthisbasis,
marketfailureshaveledtothecrisis.However,inthelastfinancial
crisishavenot
yet
discoveredalltheshortcomingsofthemarketandtherefore
theanswertothecrisisisnot
definitive. Whena crisisoccursinone sectorof the economy,there isincreasing
unemployment,createssocialproblems,etc.The oppositeis theprocess ofovercomingthe
crisis,withtherevivalofproductionincreasesemployment,economicactivity
isgradually
1

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

returningtonormal,etc.Thisleadstoconclusion
thatthecentreofactionagainstthestateof
thefinancialcrisis,theeconomy
andfinancialinstitutions.Therefore,inmostcrisesinthe
economy requirescoordinatedaction by allparticipantsinthefinancialmarkets,whichhave
beenaffectedbythecrisis.Itcoversawiderunderstandingandcreationofstrategies,plans
and
programs out of the financial crisis, then the achievement of political stability, the
adoptionofspeciallaws,acts,conductsupplementary budgetandchangesinmonetary policy
(IMF, (2009), p.116).
Recoveryfromthefinancialcrisismay
helpbetterexternalfactors,suchaseconomic
growthorgrowthintheworldprice,andthereturnofcapital.Domesticfactorsofrecovery
fromthecrisis areconsideredexternaladjustment,realcourses,lowinflation,etc. However, one
shouldtakeinto accountother effectsofthecrisis,such asthesize of the public debt,low
capacityutilization,discreditedreforms,highunemploymentandsocialcosts.Inthiscase,the
policiesthatarerecommendedforrecovery
fromthecrisisandeconomicgrowthasfiscal
discipline,increaseexports,supportinstitutionalreformandsocialpolicy.Simply
put,fiscal
policy
mustworktoreducefiscalpressureandprovidefiscalincentivestotheeconomyand
monetarypolicyshouldhelptomaintaintheliquidity
offinancialinstitutions,reduceinterest
rates, and securelendingactivityof financial markets.
Initialreactiontotheoutbreakofthecrisisfocusedonstoppingthe
spreadofpanicand
crisisinthemaintenanceofdemand(orpurchasingpower),
whichusedthefundsfromthe
budget,the CentralBank,theIMF,andother regionalfinancialinstitutions,whichhave the
taskof providingfinancialassistance.Whenit comestothepsychologicaleffect,expressed
panicinacrisisthatmakesthesituationevenworse,itisnecessary
totakeonthe
crisisfairly,
transparentlyandtimelyinform,whatisthebestway
tocombatthespreadofthefinancial
crisis.Along with that, we havetomakeastrategyto stop the withdrawal of funds from banks
andother
financialinstitutions,anddetermineguidelinesforthetreatmentofshares,stock
exchangesandsecurities.Further,it mustbe toworktowardsthestabilizationofthenational
currencyandinpreventingspeculationloans,shares,realestate,currencies,etc.Ofcourse,
thecrisismustbedesignedandrealisticadjustmentpolicies,whichfora
givenperiodrequires
savings,rationalization,denial,etc.Itshouldbebearinmindthattimeandadjustingthe
resultswillbe
thesameinallcountriesandbusinesses.Instrongereconomies,therecovery
processisusuallyfaster,butitwillwithdrawandrecoverothers.Therecovery
ofthe
developingcountriesislonger andmore difficult,because theirgovernmentandtheeconomy
weakenoughtoimplementeconomicreformsresolvemarketfailuresandeffectively
pulled
outofthecrisiscountry.Inthisconnection,there
isalwaysa
crisisshouldstrivetoprepare
systemsolutionsandcustomize themactive economic policiestoovercome the crisis.These
are
institutionalandotherqualitativechangesineconomicandfinancialsystemsthathaveto
provide sustainableeconomicdevelopmentwithout crises (IMF, (2009), p.117).
The
choiceofeconomicpoliciesinthefightagainstthefinancialcrisisdependsonthe
natureofthecrisisanditsdepth.Fiscalrestrictionsmay
be
necessary,ifwekeepinmindthat
thecrisisisoftenassociatedwithexpansionaryfiscalpolicy.Restrictivemonetary policy can
alsohelpintheeliminationofmarketpressures.However,thecriseswhichare
inseparable
fromtheproblemsofliquidity
andsolvency,thecentralbankmustbepreparedtoprovidethe
resourcesandsupportbankliquidity,butalsoto
protecttheroleofdepositorstokeeptheir
trust.Suchpoliciesusually
involvehighcostsanddonotprovideasafeeconomicrecovery.
Therefore,itwould
bemoreappropriateinthesecases,monetary
expansionthatfacilitates
2

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

lending and lowers the cost of capital throughout the economy.
Incentives,whicharestrongly
takeninlate2008andduring2009havecontributedto
mitigatingtheeffectsoftheglobalfinancial
crisis,especiallystoppingdeepereconomic
downturn.However,outofthecrisisshouldbe
change
investorbehaviorthrough
institutionalandregulatory
reform,changesinthestructureofconsumptionandproduction,
andimprovingtheworld'sfinancialsystem.In
ordertoreturnconfidenceinfinancial
institutionsandfinancialinstrumentsisnecessary
tocleanthecontaminatedassets,changein
behavior offinancial institutionsand thestrengthening ofmanagement in thefinancial
sector.Consideringtheabove,thefollowingfigureshowsthefunctionalmodelofresolving the
financial crisis.
Figure1 Functionalmodelto solvefinancialcrisis
ANSWERSOFWORLDECONOMICPOLICY THEFINANCIALCRISIS
GLOBALPLAN
FORREFORM
WORLDECONOMY
NEWINTERNATIONAL
FINANCIALARCHITECTU
RE

REFORM
Regulationand
supervision ofthe
bankingand
financialsystem

IMF

FINANCIAL
STATE
INTERVENTIO
N

GLOBAL
RISK
REDUCTIO
N

WORLD
MACROECONOMIC
MANAGEMENT
Fiscal discipline
Increasingexports
Socialpolicy

BANK

Measures and activities ofglobal andnationaleconomicpoliciestocurb the financial
crisisare:(1)Globalplantoreformandrevitalizetheworldeconomyandthecreationofa
new
international financial
architecture,
including:
transparency,
accountability,
implementationof
internationalstandardsandcodes,public
debtmanagement,financial
regulationandsupervision,fiscaldiscipline, strategy,selectionof appropriate exchangerate
policy,socialprotection,thefightagainstmoney
laundering,theestablishmentofflexible
creditlines,reformtheIMF, WB,promote greater participationof the private sector,
strengtheningthe bankingfinancialsystemtoreduce public expenditures(expendituresfor
salariesofemployeesinthepublicsector,anda
numberofsocialrightsandsocialtransfer
payableby
government)thatarenecessarytoreducethetaxburden...(2)Financialpointof
stateinterventionmeans:turningdowninterestrates,liquidity
credits,reductionofrequired
reserves, facilitating access to credit forthe central bank in orderto provideadditional
liquidity
intheglobalandnationalfinancialsystems,strengtheningthesystemofdeposit
insurance,becauseofthegreatersecurityforinvestorsandreducepanicandpressureson
bankliquidity,theintroductionofthegeneralguarantee ofbankdebt,topreventthespread of the
crisisand the collapse of banks,aswell asspecial guaranteesforinterbank claims,
measurestounblockcreditandacceleratingthe
processof
lendingwhichstimulatethe
economy.It is evidentthat theU.S. and Europe and otherdeveloped countries havedecidedto
intervenetaxpayerfundsorthebudgettostop
andpreventthespreadofthefinancialcrisisor
3

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

panic,contagion,illiquidityandinsolvency,causedbythefinancialcrisis.Fundinginthis
case,may
beinvestedinthreeways:throughloansthebudget-givenwiththecontrol
efficiencytheirusewithabusinessplan,participationinthecapitalofthebankorcorporation
whereby
thestateprovidesprofitsharingandmanagementofcertainbanksorcorporations,
andthenationalization ofthebanks (asinFrance). (3)Reductionoftheriskofglobal outbreak
of thefinancialcrisis.
Assoonasthesixprimary
prescriptionsforreducingriskofanoutbreakofthefinancial
crisis:1.avoidovervaluationof the localcurrency,allowing ittogovern itfluctuates,2.
maintaining a high level of foreign exchange reserves, 3. the maintenance of a healthy
banking system, while eliminating thecurrency, interest and conscripts disagreement, 4.
activemanagementof balanceandparticularly off-balancesheetassetsandliabilitieswiththe
surveillance techniquesandstresstestsona microandmacro level,5.avoidinghighinternal
andexternaldebt,especiallywhenitcomestotransformingtheobligationoftheprivate
sector,
and finally(6)implementation of control of capital movements.
Internationalscenarios formitigationconsequences offinancialcrisis
Economichistory remembersthelargenumber offinancialcrises,whichiswhynevertoo early
tobeginworkonitsprevention.Itisbelievedthatthepreventionandmitigationof financialcrises
successful whenthecrisiscomes.Iftakethe interventionofthe financialcrisis intheearly
stages,itwillsurelyberelativelyefficient,butastimepassesthecostsof
interventionandpreventionofexponentialgrowth.Successofmitigationofthefinancial crisis is
difficult to assess, since they register only failed attempts. Until today, many
proposedmeasuresinorder tominimize thefinancialcrisis,whichcouldinthe futurehave
strengthened thecurrent globalfinancial architecture,and improve itsfunctioning.This
includes, roughly speaking: (1) increasingthetransparency of internationalmonetary
relations,(2)
strengtheningthe
bankingandfinancialsystem,and(3)promote
greater
participationoftheprivatesector.Increasedtransparencyisakey
reform,becausefinancial
markets cannot functionwithoutadequate, reliable and fastinformationavailable. Foreign
investorsthroughtransparencycaneasilyseewherepotentialproblemslieandavoidthe excess
funds in areasthreatened bythecrisis(Soros, 1998, p. 134).
Anotherwaytoimprovethepreventionoffinancialcrisesistostrengthenthebankingand
financialsystemsindevelopingcountriessoastoimprove
the
supervisionandprudential
standards,toensurethatthebanksmeetcapitaladequacy
requirements,introduceadequate
penalties for bad loans, print and qualify reliable information the lending activities of
countries,etc.Weaknessesbankingsystemsarecommoninalldeveloping
countriesoverthe
pastdecades havepassedthroughthecrisisoflarge proportions.InthisregardtheIMF has
introducedstandardsandcodesofgoodbusiness
practiceintheareasofaccounting,auditing,
corporate
governance,paymentsystems,insurance
andbanking.Thethird
methodof
preventioninthecrisisintheeconomyisgreaterprivatesectorinvolvementintheresolution
offinancialcrisesindevelopingcountries by makingloanstorebuildandre-negotiateorwill
beprovidednewsources,andnottoimmediatelyfleethecountry,asapreconditionfor
officialaidfromtheIMF.Theessenceisthatborrowerstakesomeresponsibilityforthe
crisis,if
yougivetoo
muchshort-termloans
tounproductivepurposes.
Inotherwords,
4

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

borrowersshouldbe"takenout"ofthecrisis,ratherthanbeallowedtoeasily
getoutofthe
country.Inthisregard,theIMF hasproposedthe creationofa sovereigndebt restructuring
mechanism forthe rapid restructuring of debts in developing countries, which havethe
problem of external debtsustainability.
Thefinancialanalysismustalwaysbearinmindthefactthat,evenifyouapply
allthe
reforms,itcannoteliminateallfuturefinancialcrises.Whatwe
canhopefor
isthatthose
reformswilldiminishorreducethefrequency
anddepthofthecrisisinthefuture.Becauseof
thefrequency ofglobalcrisisinthefinancialmarkets,many countriesandtheirgovernments
havecreatedtodate,accordingtoownexperience,differentversions
ofthescenarioof
recoveryoftheworldeconomy (Ohmae,(2007)):(1)Americanscenario:Scenariosuggeststhat
inallthestatesnecessary to increasedomesticdemandinordertoprovide thegrowth ofGDP.
According
to
thisscenario
are
the
best-knownandproposalsNobel
laureates,suchas:PaulKrugman, (inorder toachievegoodeconomicresults,whileproviding
assistancetoindividuals,advisesthatthe ruling administration quickly startswithstrong
financial regulation,andCongresstodraftaplan of financial incentives,which shouldbe
focused
onconsumption.Theadministrationwillhaveto
deal
withmortgages,toreviewtheconditionsofthemortgageloan,yourproperty
andstructuresthe
significantcontrolthatwenowhaveinthefinancialsectorinawaythatwillallowprivatecapitalto
re-enter thatsphere when theBOPisthecompany getting better), JosephStiglitz believesthat
the
recovery
ofmoresubstantialinvestmentsininfrastructure,technology
andalternativeenergysources,
EdwardPrescot,saidthatresearchhasshownthattaxratesareakeyfactorindeterminingthe
economichealthofdevelopedcountries,andthewillingnesstotakerisksandproductivity-the
enginesofeconomicgrowth,whilehightax
ratesare
asureway
ofchoking
theengine,MasckinEricksaysthatcreditmarketsrequiregovernmentintervention,EdmundPhel
pspointedoutthat lack of control in themanagementofequity causesmany problems,Claiv
Gotzangerproposedinjectionof
funds
into
thebanks.(2)Russianscenario:Proposes
toholdnewBreton
Woods,inordertoprevent
thatacurrentbackupdollarworldcurrencyleadtothecollapseoftheentireworldmonetarysystem.
Topreventthisfrom
happening,weshouldintroducearegionalreservecurrency,and,sinceRussiais
thethirdcountryintheworldforforeigncurrencyandgoldreserves,itwasdecidedthattheservice
willgrowintoastrong
regionalcurrency.Inaddition,
thescenario
insistsonarranging
andorganizing
nationaland
internationalregionalinstitutes,
thentilting
large
imbalancesbetweenvolumeof
issuance
offinancial
instrumentsand
real
incomepossibilitiesofinvestmentprograms,andto
increasethe
accountabilityofpublic
companiesbefore the shareholders, to strengthen the riskmanagementsystem,
andthedisclosureof informationcompanies.(3)Chinesescenario:According totheirscenario,
the Chinese government is to overcome the negative effects ofthe crisis,a package of$ 586
billion
dollars
tofinanceinvestmentsininfrastructure,socialwelfarepayments,developmentofSMEs,andplan
ned
toincreasedomesticdemandby
lowering
taxesof17.6
billiondollars.Inthiscontext,Chinawillbe
in
thenextfewyearstoturn
moretowardsagricultureandruralareas,asintheindustry,according
to
Chineseeconomists,thereisthegreatestpotentialfor
5

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

stimulatingdomesticdemandandprovidingthe basis forastableandrelativelyrapid economic
growth.
Any
formofinternationalcooperationbetweencountriesshouldleadtosomeproposals
thatwouldpartially
undertakeinresponsetothechallengesoftheglobalfinancialcrisis.In
connectionwiththis,inthe
previoustable
presentstheinternationalscenariosforpossible
solutionstothefinancialcrisis,which,unfortunately,have
notyetbeenfinalizedand
unanimously
accepted.OneofthemisalmostimpliedpropagatedactionFedapproval1,000
billiondollarstorescuebanks(700billiondollarsforFanny
MeeandFreddyMec,and300
billiondollarsforCityGroup)aswellasnationalcorporationsandtheautomotiveindustry.
Also,severalexpertssuggestedthescenariowiththedivisionoftheworldintothreeblocksof
countries(Eastern,AmericanandEuropean),while othershavesuggested acompletedivision
oftheworldinwhichthere
willbenocommonblocksandinstitutions.Eachcountry,inthis
finalversion,I hadtotakecareofthemindependently,whichmeansthatthestatehas strengthened
tothemaximumimpactonthe
economy.
However,
withexistingsevere
financialproblemsduetothestrugglefor
theredistributionof
theworld'sresources,there
wouldbeanincrease
ininternationaltensionsandeven
armedconflict.Onthisbasis,the
naturalconsequenceof the newsituationontheworldeconomic scenewouldweakenthe
influenceofdollars, whichwould no longerbe theworld'sreservecurrency.At the same time,
wouldreducetheimportanceoftheeuro.MostoptimisticscenarioisoneinwhichtheU.S.
hadsuccessfully overcomeavery seriouseconomiccrisis,whileBrazil,Russia,India,China
managedtocopewiththeeconomicslowdownandaccepttheworkofcommoninternational
financialinstitutionsasthebestremedy
tosolveproblems.Especially,therearescenarios
Chinese
government,becauseitisfocusedonmeasurestoencourageitsconsumption(i.e.the
abolitionof taxesonsales of cars withsmallengines, 74millionpeople withlowincomes
wouldreceive the appropriate subsidies,retiredstate employeeswillreceive inadditiontoa
pension,12millionteachers willreceivea highersalary,etc.). However,inthisvariantof the real
economicpowerand still be on the fast-growing economies.
Preventivemeasurestaken by governmentsandcentral
forleaving the worldfinancialcrisis

banksinsome

countries

Sincethelastfinancialcrisishitthewholeworldeconomy,manygovernmentswere
forcedtorescuetheinternationalfinancial
system,withpriority
giventoensureeconomic
recovery.Inthisregard,anumber ofmeasures were takentoimprovethefinancialstability,
includinginjectingcapitalintofinancialorganizations,a significantexpansionof guarantees
forbankliabilities
bythecentralbankrecapitalization,andvariousliquidity
programs.Ontheglobalfinancialcrisisarethe firsttomeetthegovernmentandthecentralbanksof
developed
countriesandthemeasurestakenincreasedmarketliquidity,primarily
byreducingthebasic
interestrateandthrowlargeamountsofmoney
intothefinancialsystem.Stateaidpackages
are
rehabilitatedlossesoffinancialinstitutionsandstrengthenedcore capitalfor the credit function
ofbanks,whichhaveabusiness perspective. Financial assistancewas providedfunds of state
financialinstitutions. In additiontothe recapitalization were
used, and other
measures,suchasvarioustypesof guaranteesof interbanktransactions,the purchase of
6

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

troubled assetsfrom banks,toguaranteethedebtsoffinancialinstitutionsandcompanies,etc.
Thedecisionsofcentralbanksonsecuringliquidity
andmeasuresofloanguaranteefinancial
sectorby
thegovernmentandparliamentsofmostcountrieshaveprovedtobeeffectivein
preventingthecollapseof the globalfinancialsystem(FSA, 2009,p.45).Indeveloping
countries, governments have had to confront the economic slowdown through monetary
policy,supportprogramsfor jobcreation,expansionof socialsecurity, etc.Inaddition,the
governmentundertook awide range of measurestofacilitate financialproblemsof business,
improvebusinessenvironment,fiscalandother
incentives.Sectormeasuresarefunneledinto
thehardest-hitsectors,especially
intheautomotiveindustry,constructionandtourism.In
general,thecurrentactionplanscoordinatedgovernmentsofaffectedlastworldfinancial crisis
were aimedat:theefficient operations ofthe regulated financial markets, greatercontrol
rating agencies, greater regulation of speculative hedge funds and other previously
unregulatedfinancialproducts,harmonizationof
accountingandauditingrulesempowering
theIMF, etc.
However,thereisnosinglemodelisapplicableandeffectiveforeachcountry.Common
toallrecovery
plansthatincludemeasurestorestoreliquidity.Thebasicdifferencebetween
therecovery
plansofindividualcountriesrelatestowhetherornottheirfinancialsectorwas
directlyexposedtothetroubledsecurities.Therefore,twogroupsofcountriessuchasthe
USA,GreatBritain,Germany,Austria,Italy, Sweden, France,Russia,whose financialsector
hasbeendirectly exposedtotroubledsecuritiesandwhoserecovery plansmustincludethe funds
needed to recapitalizebanks. Theseare recoveryplans inwhich theywriteoffthelosses
ofthebankingsectorandreducethecapitalbaseofbanksandtheircreditcapacity.In
additiontosupportthe recapitalizationof banksbankingsystemincludessignificantfunding
forinter-bankguarantees,inordertohelprestore
thecreditmechanismandconfidenceinthe
bankstotheeconomyrestarted(FSA,2009,p.46). Thesecondgroupconsistsofcountries whose
bankswere not exposed to troubled U.S. securities, such as Poland, the Czech
Republic,SlovakiaandSlovenia,whichhaveahealthy
banking
system,butitisacrisis
involvesexternalshocks.Theyare alsodirectlyexposedtotheproblemsthatare happeningin
thefinancialmarketoftheEU,especiallyhamperedtheinflowofforeigndirectinvestment
andadropinforeigndemand.Theirrecoveryprogramsweremainlyfocusedontheprovision
offinancialassistancebycentralbanks,particularlytheEuropeanCentralBank.Evensome
of
themhaveextendedschedules insureddeposits,tocover alarger depositpotentialandnew
financialinstitutions.Indoingso,somebanksare
recapitalized,andtheother
isthestate
boughtone package of shares.Increasedthenumber of securitiesthatthecentral bank accepts
whenapprovingyour loanapprovedandwithita significantamountoffunds the banking
sector.Governmentsofdevelopedcountrieshaveprovidedforashortperiodoftimedifferent
incentivepackagestohelp inordertomitigatethenegativeconsequencesoftheglobal financial
crisis.This packages contented:infrastructure technology, energy,unemployment, budget
deficits, tax cuts, rural areas, technological innovation, sustainable development,
socialprotection,green technology,pension systems,etc.ThefinancialsectorsoftheUnited
Kingdom,Germany,Austria,Italy,Sweden,FranceandRussiawere directly exposedtothe
toxicassets,andrecoveryplansareprimarilyincludedfundstorecapitalizebanks.Besides,banks
also included funds for inter-bank guarantee in order to help restore the credit
mechanismand confidencein thebank to get theeconomygoing again.

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

So,itwasastate-ownedfinancialsectortopreventavarietyofbankruptcy.
Inthis
connection,thelargestpackageoffinancialassistanceprovided by theU.S.Government(787
billiondollars)andtheGovernmentofChina(586billiondollars).
(FSF,(2008),p.4).In
addition,thecentralbanksofthedevelopedcountriesaremitigatedmaximummonetary policy
by
loweringbenchmarkinterestratesandtakenothermeasuressuchasthepurchaseof
governmentsecurities,bonds,andevencompanieswiththeaimtolaunchhaltedactivity
on
worldfinancialmarkets.Consideringtheinsufficientrecovery
oftheU.S.economy,theFed
hasdecidedthatthenexteightmonths"tofillin"
600billiondollarsto
theU.S.securities
markets,inordertoencouragetherecovery
oftheAmericaneconomygottired.Immediately
there wasa rise inoilprices,the valueof sharesonthe stockmarketandthe strengthening
euro.UrgentnecessityofeconomicincentivesintheU.S.hasbeenrecognizedduringthe
Bushadministrationinearly
2008.Eventhenforthispurposeapprovedapackageworth168
billiondollarsorslightly
morethan1%ofGDP.However,thefirststimulusdidnotprovide
anythingmorethanatemporary
andshort-termreliefinthefinancialsystemandthehousing
market.
EconomicincentiveIIoccurredduringtheObamaadministration(Recoveryand
Reinvestment Act of2009, ARRA). Theplanincluded the over 800billion. dollars (about
300
billionrelatedtotaxrelieftocitizensandbusinesses,250billionwent
tostateandlocal
governments with financial problems, 150 billion variety of infrastructure projects, 100
billionadditionalsupporttoworkerswhohavelosttheirjobs,etc.)
(Zandi,(2010),p.229).In
addition, the Act of the emergency economic stabilization USA which is the de facto
approved 700 billion dollars(Zandi,(2010), p. 230).On the basisof thisplan, executed the
purchasetroubledassets,especiallymortgagecoveredsecurities,whichrecapitalizedfinancial
institutions.Inotherwords, the site wasclearedof non-coveredbanksof their assetsby
purchasingsecurities,torevivethecreditmechanism.NotingtheU.S.aidpackagewould
needtoincludetemporary
taxcuts,investmentininfrastructure,aidtocitizenswholosttheir
home, etc.
Maincountriesanti-crisismeasuresmemberstatesoftheEU
Asfortheindividualanti-crisismeasuresthatweremadeatthelevelofthegovernments
oftheEUmemberstates,mostcountriesimplementedtheausteritymeasurestoreducepublic
debtandensuremedium-termfiscalsustainability.Mostofthelessdevelopedmembershad
or
continuestohave programsof budgetsupportthroughtheIMFloan,whichinclude savings
programsandstructuralreforms.Inordertoreduce thenegative impact of the globalfinancial
crisis,a number of Europeancountrieshaveincreasedtheamountofguaranteeddepositsin
banks.Thus,theEuropeanCommission5thDecember2009issueda
declarationonthe
recapitalizationofbanksinordertopreserveandsmoothfunctioningof
theworldfinancial
markets(theso-calledEuropeanEconomicRecovery
Plan,EERP).Untiltheabovedate,the
Commissionhasalready
approvedrecapitalizationschemesinthethreemembercountriesas
wellassomeindividualbanks'recapitalization.However, given thatthenature,scope and
conditions of recapitalization mayquitedifferentfrom casetocase,the EUmember statesand
individualbanksrequiremoredetailedguidancefromtheCommissiononthepossibility
of
recapitalization.Asthemostimportantobjectivesoftherecapitalizationare
listedrestoring
financialstability andconfidence,establishsmoothfinancingoftherealeconomy aswellas the
prevention of systemic adverse effects due to the insolvency of individual banks.
However,they
areidentifiedandpotentialrisksforthecompetitivenessofthebankingsector,
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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

onthreedifferentlevels:(1)bankrecapitalization
inoneMemberStatecannotgiveanunfair
advantageoverbanksinothermemberstates,(2)withinonecountrydoesnotgiveanunfairadvanta
getobanksinrelationtoothers,and(3)capitalincreasemay
notbeplacedinaless
competitivepositionofthosebanksthataretryingtoborrowonthemarket,orshouldaspire
togovernmentrecapitalizationtotheleastextent
displaceprivatesectorNotwithstandingthe
strengtheningof interventionistpoliciesandprotectionism,theEU continuedtosupportthe
policyofopenmarkets,growthandprosperity.Accordingly,mostoftheEUplanproposes
thefollowing:efficiently
creatingplansforsavingpublicbanks,centralbanksshouldtakeon
therole of clearinghousefor interbankmarkettoagainrestoreconfidenceamongcommercial
banksandestablishedasystemofinter-banklending,itisnecessary
toimplement
rehabilitationprogramstoincrease GDPinthe EU countriesand accelerate the reformof the
financial incentivemarkets.Inaddition,proposednewlegislationoneconomic governance.
Specifically,itistougherpenaltiesagainstEUmemberstatesunlessit
isdemonstratedby
controlling publicfinances. Penalties will be at 0.2% of GDP,while in the process of
punishmentwillbe
includedinthosecountriesthatfailtocontroltheirannualspendingor
reforming the economyin order to improve competitiveness.
Itisnecessary toemphasizethattheaforementionedmeasures,includedintheplanof recovery
fromtheglobalfinancialcrisis,andtherelatedfinancialsupportfortheunemployed
andpoorhouseholds,investingininfrastructureprojects,energy,temporary
taxcuts,
environmental,socio-economic objectivespromotionofGreenfieldinvestment,labour market
flexibility,protection ofemployees, businessdevelopment,enhancing competitiveness,etc.in
allthesementionedactivities,specifically
notedthatGermanyhasreducedsocialsecurity
contributions(which shouldreducelabourcostsandincrease privateconsumption), increased
socialspending,public
investmentininfrastructure,schools,healthcare,investedinthe
automotive industry,encourage privateinvestment,increase loanstoSMEs,etc.(CPU,2009).
The latest activities of the European Commission during the 2012 were focused on
establishingthe European framework for preventing and resolving (banking) crisis,to
taxpayersandtheeconomy inthefuture,protectfromtheeffectsofthebankruptcy ofbanks.
Sucha frameworkwouldrepresentthe firstphase of whichisinthe bankingunion.The
proposalinvolvesvery
closecoordinationbetweenMemberStatesandtoauthorizethe
competentauthoritiestoshareholdersmay
forcebanksthemselvesbearmostofthelossesif
theirbanksintocrisis.Thereasonforthiskindofactivityisthefactthatthefinancialcrisisof2008the
yearthatthebigbanksshouldbailoutbecausethey
are"toobigtofail",orbecause
suchbankscollapsecallsintoquestionthestability oftheentirefinancialsystem,soitis cheaper
tosave thanruntheir bankruptcy.The problemisthattherescueof these banksgoing
totheexpenseoftaxpayers,andnotattheexpenseoftheirrespective
owners.Ontheother
hand,thebankingunionwouldbe basedona commonschemeforinsurance of bankdeposits,
thecommonEuropeansupervisory
body
thatwouldhavetheauthoritytomakedecisions
regardingsystemically
importantandbankswithcross-borderoperations,andthecommon
fundfor thefinancingofcontrolled"fire" suchbanksandcoordinated setofinstrumentsand
harmonized procedures.
The proposalof the EuropeanCommissionhastherefore,a seriesof measuresandactions
toaddressthecrisis,andthekey
elementsarepreventionandearly
intervention.The
competentauthoritiesinthememberstatestoresolvethecrisiswouldhavetheauthorityto
askthebankstodrawupplansforrecoveryandrestructuringcasestodealwithfinancial
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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

stress.Competentauthoritieshavetherighttointerveneatanearly
stage,beforethecapital
levelfallsbelowtherequiredminimumlevel.Thesepowersincludethepossibility
ofthe
dissolutionof thebank andtheappointmentofaspecialmanagementbefore bankruptcy,the
righttoconvenea shareholders'meetingtoadoptimmediate reforms,and requiresthebankto
setupincooperationwiththecreditorsrestructuringdrawupaplanfor
thedebt.Proposedby
theCommission,eachMember
Statewillneedtoalsoestablishafund
towhichthebanksand
investment funds to payfees depending on the riskprofile.
Thesefunds
would
fund
controlled"fire"
troubledbanks.
Eachfundwouldbe
responsibleforthebankonitsterritory,whilefor
thoseoperatinginmultiplecountriesagreedarrangementsbetweenthecompetentauthorities
inthosecountries.Bankswere regularsubscriberstothefunds ayear to1% of the amount of
depositsguaranteed
bythestate.Itisemphasizedthatthefundscanbeusedonly
for
restructuringor
orderly
conductofbankruptcy
ofinsolventbanks,andnotforrescueor
assistancetobanks,on
whatbasiswouldtheythenacquiredoveranunfairadvantageoverthe
competition. It is especially important to prevent irresponsible banks use other people's
money, based on asoundpremisethat in the eventof aproblem to the aid of thestateto lend.
However,
theremovalofthese
structuralandinstitutionalproblemsatthesystemlevelis
notdone
allthatisnecessary.Interventionsundertakeninthefinancialsectorthroughthe
variousformsoffinancialsupport(additionalliquidity,recapitalization,takingrisky
assetsor
contaminated),and variousformsofguaranteesandliabilities,eventemporarynationalization
of certain financial institutions, have given good results in terms of getting out of the
recession, credit growth activities, and some financial institutions have already realized
profitsthankstothewrite-offlosses.Inadditiontotheformer,we
needanewfinancialand
institutionalinterventionsduringrecovery
andgrowthbasedonnewcreditandinvestment
expansion.Thekey
istocreatesystemsolutionsthatwillminimizetheriskofnewcrises.In
thissense,itis necessary toimproveregulationin monitoringsustainablefiscalandmonetary
policy
andprudentialdisableaccesstothesystempressuresasawholethrougha
better
understandingofrelationshipfinancialandrealsectorsandtheirvulnerability
intermsof
shocksandeconomic contraction,andthrougha better systemof monitoringandearly
warning,improveriskmanagement,developcooperationwithother
countries,effectively
implementregulatory
measuresandquicktoreact,withcaution(whichisneededfortherisk
assessment)with theintroduction of financial innovations.
Proposals andrecommendationsofsome economists’ possible wayspreventionof
financialcrisis
Many
economistsstilldonotdaretowriteseriousarticleswhichledtoconcreteproposals
onpossiblewaystopreventthisfinancialcrisis.However,duetothecomplexity
ofthecase
studies,itisnecessarytobrieflyinthe
sequeltoexposethemostconstructivesuggestionsand
recommendationsmosteconomic expertsonthepreventionandcontrol ofthefinancialcrisis in
economictheory.
Stiglitzproposalprimarily
relatedtoreformingandmodernizingtheworld'sfinancial
institutions, in terms of greater accountability, transparency and openness to the less
developed countries(Stiglitz,(2004), p. 239).Accordingtohisanalysis, Stiglitzbelievesthat
fromtheglobalfinancialcrisisandeconomicrecessiononlygetthe2013,butstillsuggests
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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

thattheworldfinancialarchitectureismorefragiletoday
thanbeforethecrisisandthatthe
questioniswhenwillithappenagain.Whathasbeendonesofarinthearea
ofreformofthe
globalfinancialarchitecture isbad,thebankshave takenbillionsof dollarsfromthestateand
continuedtodoso.Thisiswhy Stiglitzfor"NewWorld"orthe"newcapitalism".Keepingin mind
the currentstate ofthe global economy, theNobellaureate proposesan interesting setof
measuresthatshouldbetaken(buttheiruseisassumedtobeglobally
changingsociety
from
theroots):theconstitutionofthebodythathasmostpowersandgreaterrepresentativeness
thananybodywhichexiststoday
becauseglobalcrisisrequiresaglobalresponse.Existing
institutionsareinadequatetothemomentthatthey
knewit,andsomehavecontributedtothe
crisishappen.
Furthermore,itisnotequallyproportionalrepresentationinthevotingstructure
oftheinternationalfinancialinstitutions,therefore,needamoredemocraticrepresentation,
andtheintroductionofanewglobalreserve systemwithonecurrency, weneedamultilateral
systemthatdoesnotdependonthecurrencyofacountry,itisnecessarytoconnectallthecurrencies
(modelled on SPV) to create a global currencythat would be permanent. In addition, the
global financial reform would involve greater control and supervision of financial
markets, reducing incentives forbankers, etc.(Stiglitz, (2004), p. 265).
Proposal,whichwasbasedonaradicalreformofkey
actorsoftheworldfinancialsystem
gavealsoWaldenBello,
(Reis,Guilherme,(2004),p.3)aprofessorattheUniversityofthe
Philippines. Specifically,Bellobelievesthat theproblemisinthestructureandorganizational
cultureoftheworld'sfinancialinstitutions
(IMFandWorldBank),andthelackof
responsibilityoftheMinistryofFinanceoftheUnitedStatesandalackoftransparency.
That'swhyheis proposing the elimination of allstructural adjustment programs in
developing
countriesandincountriesthatare
incrisis,thenreducingthenumberofprofessionalstaffin
thesefinancialinstitutionsandreduceoperatingcosts.Themostimportant
thinginallthisis
thecreationoftheGlobalCommissionontheFutureoftheIMF,inwhichhalfthemembers of the
Commissionshouldbe representativesfromnon-governmentalorganizations,because they
arecivilsociety organizationsthathaveplayedadecisiveroleinthediscovery of destructive and
undesirable effects of theadjustment program.
ProposalRobertA.Mundell,
(Little,Oliveo,(1999),p.9)aprofessorattheUniversity
of
Columbia,accordingtowhichintheXXIcenturyshouldfinally
gettocreateanewworld
financialorder,wasreflectedinthefollowing:the
U.S.,JapanandtheEUshouldintroducea
commoncurrency (“intor”)anduniquetheglobalfinancialsystem.World'smajorcurrencies the
dollar, theyenandthe eurowouldhave afixedexchangerate, one over another. Japan's central
bank to implement monetaryreform andthe fixedexchangerate in the ratio 100yen to the
dollar, while theECBfixed euroexchangeratein the ratio of one euro to onedollar. Other
currenciestopegtheir coursesforone ofthe aforementionedcurrencies,whichisdominantin
thefield.FormedwouldbetheCentralBankoftheworld,whowouldworkunderthe
currency
boardandstrictly
tocontrolthatnocountry
in"intor”notprintmoneywithout
backing.Accordingtohim,thecentralbankoftheworldrepresentedby
theIMF,morein
termsofcoordinationof thewhole business.Inthiscase,the Board ofGovernors would
appointanoperationalbody whichwouldbecomposedofrepresentativesofthecentralbanks of
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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

the
threelargestandmostdevelopedeconomic
entitiesintheworld(Japan,U.S.,EU).
Speculators,who earnedbillionsof dollars onthe exchangerate differentialsbetweenthe
world'scurrencies,woulddefinitely
losetheirjobs,andtheriseofglobalGDPwouldbe
doubled.Hebelievesthattheeuroopenedtheway
"intor".Specifically,theeurowasfirst
broughttothefundamentalchangesintheconfigurationoftheworldfinancialsystem,and
thebestway tounderstanditscontributiontothenewworldorderwouldbetorealizethe monetary
differencesandmovethecapitaltothenewmodelsoftheinternationaleconomy. Because of this
great country are viewed as entities that are interconnected different currencies,fixedor
flexible
exchange
rate.
Theessence
of
hisideaswastocreate
a
global
Crosscurrencybalanceandtopresentanewconfigurationoptionsworldcurrencies.Ifall
three
currency areas Isles stable prices, then among them should rule Cross currency exchange
rate stable.Today,Mundellinsisted onthe adoptionof hisproposalinthe circles of
therichandhighly
developedcountries.Ifhisplantostabilizetheexchangeratebetweenthe
threelargestcurrency wasadopted,itwouldallowasufficientincreaseinworldGDP.Onthe other
hand,itcouldincrease thechancesof developmentandglobaleconomic stability,which would
be expanded, andthe under-developedareas of theworld.
RobertZoellick,(Rargavajas,(2009), p.15),WorldBankpresident,saidthatthe consequences of
the
global financial
crisis for years. Zoellick argues that refers
to the
changingglobaleconomic map,soa strongcontributiontothe growthof the worldeconomy
given numerouscountries.Inthisconnection,the statusofthe dollar asreservecurrency,
accordingtohimisnolongersafe.Accordingtohim,theglobalcrisishadtolearn topredict.
Therefore, it is necessary to create a group of finance ministers who will be able
tocomprehend the problems in time. Multilateralism is necessary to develop a clearly
constructedasenseofsharedresponsibility forthe sound basisof globalpolitical economy.In
addition,itmustbe flexibleandinvolveactorswiththegreatestinterestintheeconomy. G-7
mustbe connectedalsoBrazil,China,India,Mexico,Russia, SaudiArabiaand SouthAfrica,
thentheneedtoexpandtheFinancialStability
ForumandtheIMF,strengthenfinancial
supervision,multilateralnetworktoconnectwiththeenergy
andclimatechangenegotiations
ofnewmechanismsforthe protectionofforests,developnew technology,to providefinancial
assistancetopoor countries, etc.
AccordingtoGeraldCélente(“economicNostradamus”)contemporary
worldand
civilizationswillemergefromthefinancialcrisisonly
ifitisabletolaunchnewproduction
capacity,whichgofurtherthanthenewtechnologiesfor
alternativeenergy.Hisforecastsare
fairly concise,butwithoutany concretesolutions:thecollapseoftheglobalfinancialsystem,
recessionanddepression,lackofhealthyfood,alcoholism,poverty inthecities,crime pandemic,
pandemic diseases, riots, wars, etc. According to him, the economic tragedy Greeceonly
the"beginningoftheend"thattheworldexpects.Manyhavecharacterizedthe
globalcrisisasacrisisofcapitalismbutCelentethinksisactually thedestructionofhuman nature.
Like hispredecessor,PaulKrugman(Krugman, (2012), p. 66)alsobelievesthat itis necessary
torestructuretheglobalfinancialsystemandimposestricterregulationsinorderto
avoidrepetitionof the financialcrisisof major proportions.However, heexpressedconcern
thatthereformmomentumwearsoff,
becausethere isnopoliticalwilltodoso.Accordingto
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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

him,thegovernmentshouldbe more severe,becausefinancialmanagerscontinue to"reap"
giganticbonusesandprofits.Becauseoftheslowandpainfulrecoveryfrom
theglobal
financialcrisis,unemploymentintheU.S.reacheditspeakinearly
2011.Therefore,the
government,accordingtohim,shouldhelppeopleretainjobs,basicwages,socialservices
andhealthcare,
andoneofthewaystoovercomethecrisiscouldbeaglobalplanto
encourageinvestmentingreentechnology,andamoreseriousapproachtoclimatechange
that
could help keep the level of demand. Essentiallysuggestions Krugman go towards
liberalizationofinternationaltransactions, the liberalizationofdomestic financial markets,
the emphasisonthestabilityofworldpricesofrawmaterials,energy andfoodproducts,and
finally
establishingfiscaldiscipline.Obviously,thelackoftransparencyisattherootofthe
currentfinancialcrisis,andthuslong-termpolicy
shouldbefocusedonincreasingthe
transparency
ofstructuralfinancialproducts.Inconnectionwiththis,inhisopinion,thereare
atleasttwomovesthatshouldbe consideredatthe multilaterallevel,including:the role of
creditrating agenciesand maturitymismatch in non-banking financial institutions.
Thelackofaccuratepredictabilityofthefinancialcrisisineconomichistoryiswhat
most
intriguing contemporary macroeconomists is.Thus,accordingtoPaulSamuelson anticipated
recoveryoftheglobaleconomyuntilthe2014(Samuelson,2009).
Analyzingthedeepercausesof thefinancialcrisis,Samuelsonbelievesthata similar situation
occurredinthe periodbetweenRoosevelt'sinaugurationinMarch1933 andthe beginningof
World WarII. The lifespan of this Nobel Prize winner allowed him to experience the
economic
cyclemakesafullcircle,andstatedthattheglobaleconomy
iscomingback,
Keynes,accordingtowhichtaxpolicy
anddeficitspendingareconsideredasmajor
determinantsinthemanagementofthemarketeconomy.Inthiscontext,akey
Samuelson
proposalisaimedatrestoringpeople'sconfidence inthe globalfinancialsystem,despite the
yearsbeforethefinancialcrisisbuiltupasa"houseofcards"withamoreriskyandtoxicfinancial
derivatives.
Nuriel Roubini believes that overly optimistic assessment of the current situation
regardinghealthoftheAmericaneconomy couldbepremature(Roubini,2008).
RoubinisaysthatshouldnotbeexcludedinthefutureanotherverystrongrecessivewaveintheU.S.
andglobaleconomy,aftersummarizingtheeffectsofpaststimulusmeasurestaken bythe U.S.
government to buttress the rapidly
deflating as soon revived the American
economyafterthecrisis.Hewas theonlyonewhopredicted thefinancial crisis in the U.S.He
stillwarnsthatthe Fedwillbe a greatchallenge,because oftheskillstobe a leadinginterest rate
policy,much
willdependonthe
U.S.,andthe
globaleconomy.Roubiniannounces
possible"W"recessionandbelievesthatitisnotoverbecause
oftheriskassociatedwiththe
cessationof(monetary andfiscal)stimulusinmostdevelopedcountries.Accordingtohim, there
couldbe uptostag-deflation(recessionanddeflation), ifthe state andthe government
increasetaxes,reducespendingandliquidity
toreducefiscaldeficits.Inaddition,foodand
energy
pricesrisemuchfasterthantheyshould,sothisisoneofthereasonsforitsannounced
"W"recession.
Accordingtothe
interpretationofGermaneconomistsMaksOtea(Ote,(2009),p.120)
financialcrisesaremainly duetothefollowingreasons:thefinancialsectorisdeveloping faster
thanthe
realsectortoGDP,inadequateeconomicpoliciesof
developedcountries,
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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

leadingtoincreasingdebtandinflatetherealestatebubbleandotherfinancialderivatives.
Thepossiblecollapseoftheworldfinancialsystemwarnedbackin2005andpointsoutthat
in2001.Thefinancialorderwasso"sick"thatcouldcollapseatany
momentoccurred.
Financialcrisiscontainsa"crisisofinformation,"
because
itisassumedthatmultinational
corporationsandlargeprivateactorsinthefinancialmarketsmay
determinethatthe
informationandmanipulatethem(orspeculate),whichisdefinitely
notgoodfortheworld
economy.Therefore,stockexpertOte
offersaprogramof
a
fewpointsinnoparticular,
emphasizesthatinvestmentincertainactionssaferthanrealestate,goldisstillthenumber
oneinvestmenttoolforemergenciesandtohumanbehavior(attheoutbreakofany
crisisis
almostalwaysa criticalfactor) cannotbepredicted withempiricalaccuracy,evenwhen
something like the financialcrisisforecastersconstantlytrying.
Thus,some
importantlessonsfromwell-knowneconomistsinthe
internationaleconomy
resultingfromacareful studyofthecurrentfinancialcrisis.Learnfromothers' mistakesisnot
easy,butitismuchfasterandmoreefficiently bylearningontheirownmistakes.Therefore, the
financialcrisis confirm someof their mostimportant recommendations, in order toresolve
seriouseconomicproblems,increase thelevelofconfidence andreducethe risks arisingfrom
the financial sector.
Possible scenarios for a new worldfinancialsystem
Thefollowingisabriefoverviewofa
few“good"and"bad"
scenariosthatcouldhavea
majoreffectonglobaleconomicdevelopmentsandtrendsduringthe2013,andthatthey
are
madeby MorganStanleyanalysts:(1)restoreinflation,(2)therealestatemarketintheU.S. has
stagnated.(3)Japan'scentral bankwasbuyingEurobonds inanattemptto devaluetheyen
againsttheeuro.(4)Italianpoliticsrevivescycleofcrisis.(5)GreeceremainsintheEU,
whileresearchinearly2013suggeststhatthe EUandtheUnitedKingdomcome.(6)UK officially
givingupthefightagainstinflation.(7)TherecessionisreturningtoAustralia.(8)
Emergingmarketgrowthcontinuesapathofgrowthdrivenby
investmentandexports.(9)
Shocking Chinese restrictions could cause credit problems that could threaten both the
Chinese and global economy.(10)Asiaincreasedexports.(11)Back to the"Soviet Union."
Besides,severaleconomicandfinancialgurusarealsorangwithalarmingforecastsfor
2013(NourielRoubini,MarcFaber,Larry
Edelson,KyleBassandothers).Notonly
doesit
provide for thecontinuationof theeconomicandfinancialcrisisaswellasitsexpansioninto the
field armed struggle!So Roubiniin May2012announced that the2013crisis hitthe world
sharperthanthose from 2008. As “Dr. Ruin” says, therecession in Europecreates
theausteritymeasures, thestrong euro,thecreditcrisis in theperipheral countries
oftheeuroareaandthe lackof consumer confidence.Inaddition,he saidthatthisyear
couldoccur blockade aroundtheworldfinancialsystem.Thiscouldresultinfivefactors:the
debtcrisisinEurope,
China'seconomyisshaky,theslowdowninemergingmarkets,theriskofrisingoilpricesdue tothe
developmentofIran'snuclear
programandthe
U.S."fiscalgap."Swissinvestor
and
financialadviserMarcFaberforhisthinkingofthenickname"DoctorDoom."
Faberpredicts
thattheU.S.governmentbeginsnew warsinresponsetothe economiccrisis.On the other
hand,financialanalystLarry
Edelsonin2013alsoseewar,andthatpredictionisbasedonthe
14

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

theoryofthecycleofwar,whichtellsaboutthelawsunderwhichcompaniesfallintoastate
ofwar.AccordingtoEdelson,war cycletheorysuggests2013asoneinwhichthey could breakor
inflamewarsinfluencedeconomic
developments.Also,AmericanbusinessmanJim
RogerswarnsthatcontinuedfinancialrescueindebtedEuropeancountriescouldprovokea
newworldwar,becausewarweaponscouldbeboostedtradewar.EconomicanalystKyle
Bassbelievesthatwarsoftenemerge asa resultof the economicdecline.In2013willbe
restructuredbillionsofdollarsofdebts,andmillionsofreasonabledepositorswilllosea
large
percentageof itspurchasing power.
TheUNhassetitsforecastfor
2013expressedmildwordsoftheaboveframework.
Specifically,theUNpredictsglobaleconomicgrowthrateof2.4%in2013andfrom3.2%in2014.
Thisslowgrowthwillnotbenearly
enoughtoovercomeunemployment,withwhich
many
countriesarefacing.Withexistingpoliciesandgrowthtrends,EuropeandtheU.S.will
takeatleastfiveyearstomakeupforlostjobscausedbytheGreatRecession2008and2009.
BearinginmindtheUNforecasts,belowemphasizethekey
elementsofhisreport:(1)Inthe
eurozoneeconomy will2013growby only 0.3%,andthe2014by 1.4%,whichwouldbea
shortstepforthebettercomparedtoadropof0.5%wasrecordedinthe2012.(2)U.S.
predictsmodestgrowthin2013and2014,althoughtherealestatemarketstartedtoshow
signsofrecovery.ThustheU.S.GDPin2013shouldgrowby only1.7%,whichis0.4% slower
thanthe
rate
ofgrowthof
2.1%
in2012.(3)
Therewillbemoretoslowdownthe
Japaneseeconomy,whichwillgrowthisyearby0.6%,andthe20140.8%,comparedwith 1.5%
lastyear.(4)The
economicproblemsof
Europe,the
USAandJapanwillbe
in
developingcountriesthroughweakerdemandforexportproducts
tothesecountriesand
increased instabilityin capitalflows and commodityprices.
TheU.S. National IntelligenceCouncil (NIC)issued areport, "Global Trends 2030:
AlternativeWorlds,"whichstatesthattheimpactoftheU.S.andtheglobaleconomy
inthe
coming decades of decline, and will until 2030 China will become the world's largest
economy. WithChinawillbecomea neweconomic giantsandIndiaandsomeotherAsian
countries.U.S.willnotfadeonly
ineconomicterms,butwilldeclineinthecomingyearsand
itsimpacton globalpolitics.Inthatsamereportcitesthefollowing"good"scenarios:(1)11 new
economic
giants:Bangladesh,Egypt,Indonesia,Iran,Mexico,Nigeria,
Pakistan,
Philippines,SouthKorea,TurkeyandVietnam,shouldbe2030wasabletotakehiseconomic
positionof the EU.Incombinationwiththe major economiesofChina andIndia,thesegiants
willbe11newcentreofglobalpowerwouldmovefromWestto
East,and
(2)Theworldwith8.3billionpeople.The
world's2030weresupposedtoliveabout8.3billionhumans(as
comparedto7.1billionfrom2012).Abouttwo-thirdsoftheworldpopulationby2030will
liveincities.Mostofthepopulationwillhave accesstoadvancedtechnology and healthcare,
and most countries, led by China and the United States, will develop international
cooperation.However,thegrowthoftheworldpopulationwillleadtoconflictsoverwater
andfood,especiallyintheMiddleEastandAfrica,andwillleadtoinstability
oftheglobal
economic collapse.Thereportalsocites8potentialworstcase scenarios,calledas"black swans"
globaltrendsfor2030:(1)severe pandemic,(2)morerapidclimatechange,(3)the collapse ofthe
EU/euro,(4) orfailure ofthe democratizationof China,(5)(not) thereformed Iran,(6)nuclear
war,weapons of mass destruction, cyber-attacks, (7) geomagneticsolarstormcoulddestroy
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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

satellites,powernetworkandmanysensitiveelectronicdevices,and(8)the
disappearanceofAmericanpower.Thesechallengesandrisksarebestillustrated by Figure2.

Figure2 Key risksto whichthe worldwillfaceinthe coming decade 21st century
ECOLOGICALRISK
Climatechange
GrowthinCO2 emissions
Greatcontamination

GEOPOLITICAL RISKS
Weapons ofmass
Nationalizationofresources
Growthofcorruption

RISK
SOCIAL RISKS
Lackofdrinkingwater
Foodshortages
Pandemics andepidemics
Strengtheningnationalhatred

ECONOMIC RISK
The disintegrationofthe worldfinancial
system
Chronic fiscalimbalances
Unevenfood prices
The imbalance ofthe labourmarket
TECHNOLOGICAL RISK
CyberAttacks
Massdisinformation

So,thekey
challengestheworldwillfaceinthefutureare(un)willingnessoftheU.S.
andtheEUtosolveits
ownfinancialcrisis,theresolutionoftensions
intheAsia-Pacific
region,theIraniannuclear programandthewar inSyria.Inaddition,major threatsandrisks
are:the dissolutionof the presentworld financialsystem,deepeningthe gapbetweenrichand
poor,theextremevolatility
inenergyandfoodpricesandthespreadofweaponsofmass
destruction.
Conclusion
Thispaperoutlinesthemostimportantguidelinesinordertominimize
thefinancialcrisis,
whichsignificantly
strengthenedinthefuturestructureoftheglobalfinancial
systemand
improveitsfunctioning.Asalready
statedinthepaper,toagreaterextentinvolvesincreasing
thetransparency
ofinternationalfinancialrelations,strengtheningthebankingandfinancial
system of the national economy and promote greater private sector participation in the
financialsystem.Therefore,adirectresponsetotheglobalfinancialcrisis,they
wouldmake
thefollowingmeasures:providingliquidity
support,i.e.withafacilitationofthecentralbank
asthe"lenderoflastresort"
andareductionofthereserverequirement,expandingfinancial
safetynets,interventionsand"injection"ofcapitalinfinancialinstitutions,therestructuring
ofglobal financial institutions,measures to start lending.
The crisisalsorequires,andstablefinancialsystem,responsiblemonetarypolicy,regulate the
financial, especially banking sector, restore confidence in financial institutions and
modern financial instruments, as wellasresponsible fiscalpolicy. Significantriskisrelatedto
fiscalpolicy
(i.e.fiscalsustainability,thesustainabilityofexternaldebt).Intheopinionof
mostoftheworld'sexpertsthefinancialindustry crisisofthefinancial sectorwillcontinue until
16

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

the banks do nottighten up their capitalandnot lending to the economysignificantly.
References
CPU,(2009),Odgovorinaekonomskukrizuisrednjoroćneperspektive razvojauEUI BiH, CPU,
Sarajevo.
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Journal of PolicyModelling, Vol. 21,Issue3, Belgium.
Dorn,J.,(2008),Internationalfinancialcrises:Whatroleforgovernment?,CATO Journal, Vol.
23, Issue1, New York.
FinancialServicesAuthority,(2009),Aregulatoryresponsetotheglobalbanking crisis, FSA,
FinancialServices Authority,London.
Financial Stability Forum, (2008), Report of the Financial Stability Forum on Enhancing
Market and
Institutional Resilience, Financial
StabilityForum,
Washington D.C.
Goodhart,
C.A.E.,(2008),Theregulatoryresponsetothefinancialcrisis,CESIFO
WPNo.225,Presentedat
Cesifoconferenceon«Financialmarketregulationin
Europe», Support by the WGL Leibniz association within the project “How to
construct Europe”,London.
http://www.dni.gov/index.php/about/organization/national-intelligence-council-globaltrendsNationalIntelligenceCouncilGlobalTrends,
January2013
http://www.poslovni.hr/svijet-i-regija/pad-financijskog-sustava-najveca-prijetnja226797, May2010
http://eu.commision.org,May2010
IMF, (2009), Lesson of the Global Crisis for Macroeconomic Policy, IMF, Washington
D.C.
Little,J.S.,Olivei,G.P.(1999),RethinkingtheInternationalMonetarySystem:An
New EnglandEconomicReview, Nov/Dec.,London.

Overview,

Ohmae,K.,(2007),Novaglobalnapozornica:izazoviiprilikeusvijetubezgranica,
Zagreb.

Mated.o.o.,

Ote, M., (2009), Slomdolazi, Romanov, Beograd.
Pilbeam,K.,(2006),InternationalFinance,ThirdEdition,PalgraveMacmillan,NewYork.

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Rargavajas,S.,(2009),Thefinancialsectorbailouts-sawingtheseedsofthenext
crisis,Financialmarkets,institution andinstruments, Vol. 18,Issue 2,New York
Reinhart,C,Roggof,K,(2009),Theaftermathoffinancialcrisis,NBERWP14656, Cambridge.
Reis,A.,Guilherme,J.,(2004),Internationalfinance:Meetingtheneedsofpeoplein
developingcountries, WP/16.,Policy IntegrationDepartment,WorldCommissionon
the SocialDimenzion on Globalization International Labour Office, Geneva.
Roubini,N.,(2008),TheCurrentU.S.RecessionandtheRisksofSystemicFinancial
Crisis,Written
TestimonyfortheHouse
ofRepresentatives'FinancialServices
Committee, Washington D.C
Samuelson,
P.,
(May2009),
Opasnosttek
2012.
Available:[http://www.nin.co.yu/misc/pretraga.php?txtKeyword=%D1%88%D1%
82%D0%B0+%D0%BD%D0%B0%D1]
Soros, G., (1998),Krizaglobalnog kapitalizma, Rabic, Sarajevo.
Stiglic,J. E., (2004), Protivrečnosti globalizacije, SMB-x, Beograd.
Zandi, M., (2010), Financijski šok, Met d.o.o., Zagreb.

18

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NUHANOVIĆ, Amra</text>
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                <text>Lately dominates the impression that most holders of economic policies at  the national and global level are not willing to give up his rigorous attitude  and follow the recommendations on which there is scientific consensus is  evident. However, consistent with considerations of instructions that the  economics have been offered, would significantly reduce the frequency of  crises and the damage that they bring with them. Until today the variety of  conclusions are crystallized. Speaking of preventing financial crisis and its  practical implementation in the process of creating the optimal  macroeconomic policy is a priori highly desirable. So in the United States  adopted a plan that aims to redeem the State risky investment, while the  EU has a similar situation, because there are also carried out bank  recapitalization. Considering the above, the paper analysed and presented  the main activities undertaken on the road to recovery from the effects of  the global financial crisis, as well as the latest developments in the global  market, with special reference to the Euro zone.  Keywords: World Economic Policy, G-20, World Economic Crisis, Answers,  Challenges.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Branding B&amp;H - Sarajevo as a Touristic Destination
Alen Husukid
International Burch University, Sarajevo, Bosnia and Herzegovina
alenhusukic@hotmail.com

At a time when B&amp;H is on the one of the lowest levels of development in
Europe, and when most of economy branches are undeveloped, it is very
hard to say what should be considered as starter of economic
development. We decided to consider tourism sector as a field that could
contribute the most, and as a field that has biggest chances and
opportunities to increase economic well-being of people in B&amp;H. Tourism
industry is one of the most important industries in the world, especially in
Europe. Its contribution to total worlds GDP is about 7,5%, engages more
than 75.000 employees that is about 7% of total world employment, more
than 750 millions of international tourists arrive all around the world in
2011 and all these indicators increase every year.
B&amp;H has all conditions to become tourism oriented European country. It is
found in heart of Europe, on intersection of important communication and
transportation roads. It has all necessary natural and social resources,
favorable climate, geographic and geomorphologic conditions, to have
good developed tourism sector. But for progress of any branch of economy
good strategy and clear goals must be defined. In this research branding of
BiH / Sarajevo will be taken as starting point of this progress.
Keywords: Brand, Destination Branding, Image, Globalization, GDP.

29

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                    <text>International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Branding B&amp;H - Sarajevo as a Touristic Destination
Alen Husukić
International Burch University, Sarajevo, Bosnia and Herzegovina
alenhusukic@hotmail.com
Erkan Ilgun
International Burch University, Sarajevo, Bosnia and Herzegovina
aeilgun@ibu.edu.ba
Abstract
At a time when BiH is on the one of the lowest levels of development in Europe,
and when most of economy branches are undeveloped, it is very hard to say what
should be considered as starter of economic development. But I decided to consider
tourism sector as a field that could contribute the most, and as a field that has
biggest chances and opportunities to increase economic well-being of people in
BiH. Tourism industry is one of the most important industries in the world,
especially in Europe. Its contribution to total worlds GDP is about 7,5%, engages
more than 75.000 employees that is about 7% of total world employment, more than
750 millions of international tourists arrive all around the world in 2011 and all
these indicators increase every year.
BiH has all conditions to become tourism oriented European country. It is found in
heart of Europe, on intersection of important communication and transportation
roads. It has all necessary natural and social resources, favorable climate,
geographic and geomorphologic conditions, to have good developed tourism sector.
But for progress of any branch of economy good strategy and clear goals must be
defined. In this research branding of BiH / Sarajevo will be taken as starting point
of this progress.
Keywords: Brand, destination branding, image, globalization, GDP.

Introductıon
“Places are products whose identities and values must be designed and marketed”
(Kotler, 1999).
Branding of the countries, cities, regions or places is very popular in
marketing science during the last two or three decades. One of the most important reasons
why destination branding became popular all around the world is very high level of
competition between cities as a touristic destination. Because of globalization phenomena
every place can become competitive and attract tourists, so this competition forced
marketers to find out new strategies and models for attraction of the tourists.
Main goal of branding is to create an unique and distinctive concept to identify the brands
higher value in relation to the competitors.1 Destination branding is not very different from
product or service branding, but its difference lies in the manner of crating the brand
concept, revealing a common link in brand strategy when it comes to success. Many

1

Juan A. Garcia, Mar Gomez, Arthuro Molina, “A destination-branding model: An empirical analysis based
on stakeholders”, University of Castila La Mancha, Spain, 2012, page 647.

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authors and economy experts tried to explain concept of destination branding. All of them
described factors that are crucial for crating brand of the place.
Brand identity and destination image are two important indicators for a successful
destination branding. Destination image is critical to crate the positive and recognizable
brand identity.2 Existing of strong relationship between destination image and satisfaction
of tourists shows high importance of these two variables. Also brand identity, as a result of
destination image can be part of the crating satisfaction of the visitors. It is sure that
branding is important part of the marketing and can contribute a lot to reach goal, for all
products, services or destinations. Functions of branding can be expressed by level of
identification and differentiation. “Identification can be defined as a level of reorganization
of the product or brand by consumers, while differentiation is creation or demonstration of
unique characteristics in a company's products or brands compared to those of its
competitors.”3Brand association is one more important element in process of branding a
destination. It influences consumer, or tourist, evaluation toward the brand or brand choice.
“Perceptions about a brand are reflections of the brand associations held in consumer
memory”.4 This element is considered as one of the most important parts of creating brand
image. Brand associations are classified into three major parts: attributes, benefits and
attitudes. According to Keller (1999), attributes are those descriptive features that
characterize a brand. “In other words, an attribute is what a consumer thinks the brand is or
has to offer and what is involved with its purchase or consumption. The benefits that may
occur are the personal value consumers associate with the brand attributes in the form of
functional, symbolic, experiential attachments. That is, what consumers think the brand
can do for them? Brand attitudes are consumers’ overall evaluations of the brand and are
the basis for consumer behavior (e.g., brand choice).”5To crate successful brand and image
of the destination, different approaches can be used. Some of them are: creating of cultural
mega events, heritage promotion or construction of iconic buildings. “Image of destination
is also influenced by cognitive and affective factors. Cognitive evaluation refers to beliefs
and knowledge about an object whereas affective evaluation refers to feelings about the
object.”6
It can be concluded that, for the good branding of the destination, accommodation quality,
scenic view, friendly people, natural and social resources are not enough. Place needs to be
unique and different from other places, to be selected as a final destination.
1. DESTINATION BRANDING MODELS
Because of its importance and contribution to economic development many cities
developed strategy for branding of own places, events or manifestations. Some of them did
it in a good way and sow benefits, but a lot of these cities failed in their mission. In
literature it is possible to find several theoretical models for this topic, but their
implementation into practice is harder part. Reasons for failure are different. Considering
2

Hailin Qu, Lisa Hyunjung Kim , Holly Hyunjung, „A model of destination branding:Integrating the concept
of the branding and destination image“, Jeonju University Srepublic of Corea, 2011, page 466.
3
Differentiation – definition, Retrieved on February 3 2013, from
http://en.mimi.hu/marketingweb/differentiation.html
4
Keller, K.L. (2003). „Strategic Brand Management.“, Upper Saddle River, NJ: Prentice Hall.
5
Hailin Qu, Lisa Hyunjung Kim , Holly Hyunjung, „A model of destination branding:Integrating the concept
of the branding and destination image“, Jeonju University Srepublic of Corea, 2011, page 467.
6
Hailin Qu, Lisa Hyunjung Kim , Holly Hyunjung, „A model of destination branding:Integrating the concept
of the branding and destination image“, Jeonju University Srepublic of Corea, 2011, page 467.

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BiH or Sarajevo as an advantageous region for branding, it would be good idea to compare
it with branded destinations from the past. Bad examples are also useful to see mistakes
and avoid them, or change the strategy.
1.1.

Examples of Bad City Branding

Berlin
Since 1990, its planners, business leaders, and government officials made a strategy for
branding of Berlin. They wanted to use city’s painful history to create new, better image of
the city – city that is good for everyone. Although Berlin is center of the German culture,
one of the most progressive cities in Europe, place of very famous music and film fairs, it
didn’t help to create a good image and good brand of the city.7
High unemployment level and repositioning itself by building positive image on a negative
past are unbridgeable barriers for branding of Berlin. City with all these advantages must
change its strategy and start rebranding process.
Beijing
Beijing has won the race for hosting the Olympic Games in 2008 and authorities in the city
tried to use this to brand Beijing. The process of Beijing branding involved promotion of
the positive qualities of the city and a physical reconstruction of the city. It tried to present
a cultural, modern, cosmopolitan, and people-based city.
The biggest mistake during the process of Beijing branding was mismatch of government
and people. View of the authorities and view of the citizens and tourists about the city,
were very different, so they couldn’t overcome these differences. Also they wanted to see
results of the branding very fast, but branding is long-term process.
Other examples of bad branding of the cities are:
-

-

1.2.

London – wrong strategy, poorly managed transport and unfocused brand values;
Belfast – logo without clear idea and several branding strategy mistakes;
Jerusalem – brand cannot be everything for everyone, what is tried to do with this city;
Toronto – “Toronto Unlimited” campaign was not successful as it was expected. Id
didn’t become 24-hour city; some other cities (Vancouver, New York, Las Vegas) had
better results with similar ideas. Tourism and business of Toronto didn’t have big
progress.
Birmingham and Bristol are other cities in Great Britain that tried to become world’s
brand, but they are still in shadow of Manchester, Leeds, and Liverpool.
Examples of good city branding
Smile! You are in Spain
Colombia is passion!
I Love NY!
Oklahoma Native America!

7

Julia Winfield-Pfefferkorn, “The branding of cities – Exploring city branding and importance of brand
image”, Syracuse University.August 2005, page 79.

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Paris – City of light!
All these maintained slogans are part of successful campaigns and branding missions of
some cities or countries. If London’s or Belfast’s slogans were part of bad strategies, these
ones are piece of successful and well done city/country brandings.
New York
In 1970, the State of New York decided to promote tourism to help offset a recession, and
asked the Ad Agency Wells, Rich and Greene, and graphic artist Milton Glaser to develop
a campaign, and the “I Love NY” slogan was created along with the campaign which is
still one of the most recognized and successful campaigns in the history of great emotional
branding.8 Authorities and people responsible for this mission had a clear directions and
goals. On the beginning New York was presented as a city of different people that are able
to reach their dreams. During 3 or 4 decades New York changed a lot because of the
campaign. It was the place with very high housing costs, crime rate and density of living
during 1970s and 1980s. A lot of citizens escaped from there. But during 1990s and after,
it became one of the cities with the highest rate of immigration. Since 1990s it has added
more than 685.000 people, which was the highest percentage of large cities during that
period.9
Paris
City with a very long history and starting point of some of the most important events
happened in the past, is still world’s important destination. Six attractions in Paris draw
more than 25 million visitors yearly. Disneyland in Paris, the Eiffel Tower and the Louvre
are some of the most visited places in the world.10 Paris is European cultural and
communication center, with famous fashion and manufacturing of luxury articles. 11 One of
the cities with income mostly generated from tourism industry, and world tourism leading
city.
It was not difficult for city’s authorities to decide on branding Paris. The city had all
qualities to become a brand. Unique culture, history, attractions and personality make Paris
one of the most distinctive city brands in the World. Important events that were organized
and incorporated in branding strategy helped in progress of the city. Football World Cup
from 1998 was the most visited football manifestation in history. Paris fashion week and
similar events attract thousands of tourists every year.
Other examples for good and successful branding strategy for the city branding are:
-

Oklahoma – successful changing image of the city caused financial support and good
strategy;12

8

Landa, Robin. “Advertising by Design, Creating Visual Communications with Graphic Impact”John Wiley
&amp; Sons, New Jersey, 2004, page 28.
9
Julia Winfield-Pfefferkorn, “The branding of cities – Exploring city branding and importance of brand
image”, Syracuse University. August 2005, page 35.
10
Julia Winfield-Pfefferkorn, “The branding of cities – Exploring city branding and importance of brand
image”, Syracuse University.August 2005, page 44.
11
Phillip’s “Paris World Encyclopedia”, 2004, page 176.
12
Hailin Qu, Lisa Hyunjung Kim, Holly Hyunjung, “A model of destination branding: Integrating the
concepts of the branding and destination image, Jeonju University, Republic of Korea

32

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

-

-

Sydney – Olympics 2000 were used in a good way. Progress in tourism, business and
development of whole city could start.
San Francisco – started a very successful “Only in San Francisco” city branding
campaign. Strategy was good, sufficient funds were provided for advertising and result
was economy and tourism growth.
Liverpool – the city offers sense of real Britain culture, with many bars and clubs,
many financial centers and dramatic architecture. Offers something to everyone.

2. POSIBLE OPTIONS FOR BIH / SARAJEVO BRANGING
From the examples analyzed before, their success and fails, good strategy for Sarajevo
branding could be made. BiH as a country and its capital city Sarajevo, have all qualities
and conditions for becoming one of the most famous country or city in region and Europe.
Its multiculturalism, history, architecture, events and infrastructure are something that most
cities in Europe don’t have. Most of them aspire to have similar characteristics as Sarajevo
and BiH already have. It is only necessary to use all these qualities and results would be
seen.
Sarajevo has a very long history. The biggest world’s empires, such as Ottoman (1463 1878) and Austria-Hungarian (1878-1918)13, left the stamp in BiH and Sarajevo. Buildings
from these periods are still found and used as an important places in the city. Period before
Ottomans was also very turbulent and active. A lot of castles and old houses were built
during the period of Medieval Bosnia (1180 - 1463). Some of them are renovated and
became museums. After the Austria-Hungarian monarchy, the country of South Slavs was
established. It was called Republic of Yugoslavia. Some of the most important events from
I and II World War happened in BiH and Sarajevo. Austrian archduke Franz Ferdinand and
his wife Sofia were killed on Latin bridge in Sarajevo in 1914. That was one of the
reasons why I World War started. Sarajevo’s museum was established and dedicated to this
event, with the pictures, weapon and other materials originally preserved from the
assassination. Sarajevo Winter Olympic Games from 1984 were the best organized and
visited games in history of the Olympics until that year. Three mountains in the city got
infrastructure for the winter Olympic sports, several sport halls were made and all of these
were destroyed during the war 92-95. This war is another important event for BiH, Europe
and whole world that occurred in BiH. All these important elements could be used for
creating brand of BiH or Sarajevo.
Although BiH and its capital city have all these positive conditions, this process of
branding would be very hard. There are few reasons why. First and maybe the most
important is bad image of the country in the world. That image was created during the last
war. Most of the people when heard word Bosnia or Sarajevo think about the war and all
bad thinks happened then. It is said that branding process starts with the creating good
image of the product in the mind of customers. So this point is very negative and should be
changed. Second, all infrastructure must be renewed or build again. Transportation in the
city and in the country is very old and residual. Winter sport infrastructure on the
mountains is destroyed and unused. It means a lot of money and financial support is

13

Stephen E. Sachs, “Sarajevo: A Crossroads in History”, 1994, Junior disunion.

33

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

needed to start the process, what also could be a huge problem and in this time
unfortunately impossible. There are also some other problems, but these two are the
biggest and the most important.
Model I – Sarajevo – European city of multiculturalism and coexistence of people with
different religions
First possible solution for Sarajevo branding has many advantages. The city has all
necessary resources. It is already multicultural place with all its advantages and
disadvantages. Other important elements are buildings from several different periods,
rising in the city as evidence of multiculturalism. More than 150 mosques, the most
important places built during the Ottoman period, evidence of Islam and existence of
Muslims. At the same time, a lot of catholic and orthodox churches rising at same places as
mosques are rising. Jewish temples are also important buildings found in Sarajevo.
Because of this Sarajevo is called “European Jerusalem”.
To use this model, good advertising strategy must be developed. Advertising and
marketing are very expensive, but considering existence of all other resources, this could
be the only expense. Of course as we mentioned before, image of the city should be
changed and transportation infrastructure must be renewed.
Model II – Sarajevo – Olympic city
Idea about revival Olympic Games spirit already exist, but wrong strategy and reasons for
doing this are used. Politics take place in the idea and there are not funds that could be
enough to have success in this mission. Generally idea is good and there are good chances
to make brand of Sarajevo based on this. But there are crucial things that should be done,
and it would be very expensive process. All infrastructures from the Olympic Games must
be renovated, because it was destroyed during the war. Process of branding Sarajevo as
Olympic city would be very long. To do this a lot of financial support, good marketing
strategy, support from the authorities and participation of all citizens must take place in the
project.
Model III – Sarajevo – European center of culture, Sarajevo Film Festival (SFF)
Sarajevo Film Festival is already very important and famous event in the region and
Europe. Many world famous stars visited this manifestations and it has all qualities to
become leading event in the region. It is the reason why thousands of tourists come to
Sarajevo during July and August. Organization of SFF started in 1995 and became
traditional. It had a lot of success during the last years and attracts many visitors from the
Europe, but with the financial support and enthusiasm of city authorities it could be much
more then it is now. One of the disadvantages for this event is lack of accommodation
capacities and infrastructure in city of Sarajevo. In next few years Sarajevo is planning to
organize few very important manifestations and one of them is cultural event in 2014
called “Sarajevo, the bridge of cultures”.14 It is expected that city will host more tourists
than 1984, for Olympic Games, and this could be chance for renewing and building of new
tourism infrastructures.
14

Sarajevo, the bridge of cultures 2014“, retriewed 21th March 2013from http://www.klix.ba/vijesti/bih/izsarajeva-2014-godine-poruke-mira/120916032

34

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Model IV – BiH – See Olympic Mountains, nature, sea and different civilizations on one
place
This model of branding BiH, not only Sarajevo, could have the most contribution for
economy. As it is described before, all necessary resources exist, but BiH doesn’t use all of
them. Advantages for BiH are resources that are suitable for both winter and summer
tourism. In the same time country owns mountains and sea and lakes, which are very
important part of tourism. Disadvantage and threat for this model of BiH branding is
competition. Most of the neighbor countries such as Croatia, Slovenia and Montenegro, are
tourism developed countries. They have good offerings and in this moment these countries
are more developed in tourism sense than BiH is. They all have good strategies and started
to implement them, so BiH as a country must think about something different and must
invest much more to become competitive with them. This model could have the biggest
direct and indirect influence on whole economy, and could contribute to increasing of well
being of BiH citizens.
3. SURVEY
To support and proof important statements from this paper the survey was conducted. As it
is maintained before, image of the country or place is important for its branding. There are
also few elements that must be created for successful branding, such as: brand awareness,
brand loyalty, brand recognition, positive brand feeling and perceived quality. To analyze
these elements questionnaire with the appropriate questions was delivered to the
respondents. The data for this study were gathered through mail questionnaires that were
distributed to respondents on internet and directly, from February 15th to March 23th 2013.
Answers on internet were collected by docs.google.com, and then all responds were
statistically analyzed in SPSS program. The profile of respondents is shown in Table 1.
The total respondents for this study are 335, but 32 of them are eliminated because of
incomplete responds, so final sample size is 303. The study sample comprises respondents
who vary on such characteristics as gender, age, marital status, education level, monthly
income, nationality (BiH, UK, Germany, Italy, Serbia, Croatia and Turkey) and living area.

35

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Table 1.Profile of Respondents of Destination Branding Survey
Item
Gender

Description
Male
Female
15 – 25
26 – 35
36 – 55
55+
BiH
Other
Single
Married (children)
Married(No children)
Divorced
High school
University
Graduate school
Other
0€
0 – 350 €
350 – 550 €
550 – 1000 €
1000 €+

Age

Nationality
Marital status

Education

Monthly income

How
travel

often

you

Average days stayed
on the trip

Once a year
Twice a year
More than 2 times

Frequency
143
160
165
98
26
14
141
162
221
64
14
4
70
143
81
9
45
51
102
102
3
155
113
35

Percentage (%)
47.2
52.8
54.5
32.3
8.6
4.6
46.5
53.5
72.9
21.1
4.6
1.3
23.1
47.2
26.7
3.0
14.9
16.8
33.7
33.7
1.0
51.2
37.3
11.6

1–3
4–7
8 – 14
14+

28
196
56
23

9.2
64.7
18.5
7.6

Questionnaire was composed of three different types of questions: Yes/No questions, scale
questions (from very high to very low) and multiple choice questions. Some of information
that we got by the questionnaire are used for descriptive analyses, such as data from table
1. Other important piece of survey was in relation between the factors and mutual
influence on each other. For this part correlation analyses were used.
3.1.

Results

According to theoretical models of A. Friedman (2012), Risitano (2011) and M. Yasin
(2007) destination brand depends on several different variables, but for this research 6 of
them are chosen, and these are: brand recognition, brand awareness, image, brand quality,
brand feeling and loyalty of the visitors. For every variable appropriate questions are
composed and analyzed in statistical program, so results of the research will be described
in the next few paragraphs.

3.1.1. Brand recognition

36

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

In this part it was necessary to see level of knowledge of tourists about BiH. The main
question was how familiar with BiH are they. 63,7% of them answered that they know a lot
about the country, 23,8% said they are familiar with the country, while less than 10% said
they only heard about BiH from the friends. To support these answers few basic questions
about BiH were structured and answers were satisfying. The respondents had 97,7%
correct answers for question “where is BiH located”. More than 94% knew what religion
of people live in BiH is.

3.1.2. Brand awareness
For brand awareness two main indicators are very important. First is perceptual of foreign
tourists that knew the destination before they travel. More than 60% knew the destination
and were familiar with it, while other read about the country and learned from the friends.
Second indicator was the typology of communication channels trough which tourists knew
the destination. The most of the visitors learned about BiH on the internet (46%), heard
from the friends (34%), while other`s source of information were TV, newspaper and other
sources.

3.1.3. Brand feelings and loyalty
While testing feeling and loyalty of tourists we wanted to know their opinion about the
country. Most of the respondents, doesn’t matter if they visited BiH or heard about friends
that visited, have positive feeling about BiH. At the same time large percentage (80,1%) of
them like or respect the country.
Table 2. Tourists Opinion About Bih / Sarajevo
Frequenc
y
Percent
38
I visited, and I have positive feeling
27,5
5
I visited, and I have negative
3,6
feeling
41
My friend visited, and has positive
29,7
feeling
7
My friend visited, and has negative
5,1
feeling
39
I read about, and have positive
28,3
feeling
8
I read about, and have negative
5,8
feeling
138
100,0
Total

3.1.4. Brand quality

37

Cumulative
Percent
27.5
31.1
60.8
65.9
94.2
100.0

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Variables that are considered as important for respondent’s opinion about destination
quality were factors such as accommodation, restaurants, nature, architecture and general
opinion about quality of trips in BiH. 90,8% of tourists think that BiH and Sarajevo have
unique architecture and more than 95% of them think that country owns beautiful nature. It
is important to notice that they are very satisfied with the quality of restaurants and
accommodation. 44,9% said that quality is very good, 38% good and 16,7% think that
accommodation and restaurants quality is normal. Although most of the respondents that
visited BiH and Sarajevo agreed accommodation and restaurants quality is satisfying, they
think that prices of the same are not very high. 46,9% answered prices are normal, 19,8%
think prices are very high, while 25,4% said that prices of this factor are high.
3.1.5. Brand image
Brand image questions in questionnaire were related with the safeness of the country,
perception of the foreign respondents about BiH and Sarajevo and general opinion in their
minds. Result of 18,2% respondents that think that BiH is not a safe place, is bad for the
country and contributes to a bad image.
Table 3. What associates you on BiH ?

War
Many mosques and churches
Olympic Games
Sarajevo Film Festival
Nature
Old bridge in Mostar
Međugorje
Other
Total

Frequency
97
22
31
23
25
77
10
18
303

Percent
32.0
7.3
10.2
7.6
8.3
25.4
3.3
5.9
100.0

Cumulative
Percent
32.0
39.3
49.5
57.1
65.3
90.8
94.1
100.0

Answers from table 3 are also negative for the country. The war and Old Bridge in Mostar,
which is also association on the war, are two things that are the biggest associations of BiH
in people`s mind. More than half of respondents choose war and Old Bridge as BiH
associations.
3.1.6. Correlation analysis
The correlation concept gives a mathematical value for measuring the strength of the linear
relationship between two variables. It can take values from -1 to +1 with: +1 representing
absolute positive linear relationship (X increases, Y increases), 0 representing no linear
relationship (X and Y have no pattern), -1 representing absolute inverse relationship (as X
increases, Y decreases).15

15

Zafer Konakli, „Research Methods with SPSS applications“, Sarajevo, 2012, page 99.

38

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Table 4. Pearson correlations
RECOGNITI FEELING
LOYAL QUALIT
IMAGE
ON
S
AWARENESS
TY
Y
1
.681**
.958**
.878**
.865**
.908**
.681**
1
.708**
.654**
.692**
.675**

IMAGE
RECOGNITI
ON
.958**
.708**
1
FEELINGS
**
**
.878
.654
.817**
AWARENES
S
.865**
.692**
.826**
LOYALTY
.908**
.675**
.846**
QUALITY
**. Correlation is significant at the 0.01 level (2-tailed).

.817**
1

.826**
.908**

.846**
.918**

.908**
.918**

1
.927**

.927**
1

As it is explained before, if correlation is higher than 0, there is positive correlation
between the variables. In this case, significance is 0 (0.0005) for all relationships, and there
is very strong positive correlation between all variables. The strongest is between image
and quality (0.908), while the weakest is between quality and recognition (0.675), but it is
still strong positive correlation.
CONCLUSION
Through this research paper we tried to explain importance of destination branding,
especially during the last 20 or 30 years, when globalization takes very important role in
every business. For some it is disadvantage and threat, but for these who have successful
and good defined strategy this phenomenon can be a chance and advantage. Another issue
is global economic crisis, which is part of every branch during last 7 or 8 years. Influence
of the crisis must be incorporated in all policies and strategies, and then its influence would
be the lowest. Tourism and destination branding is one of the ways for overcoming both
economy and political crisis in BiH. The country is in transition and that is another
negative circumstance, but it is time to start the progress on all fields.
There are many things that must be changed in BiH to have success in tourism sector. First
of them is to change political atmosphere. During the last 30 years the country is in phase
of economic and political stagnation, and crisis is component of all economy segments.
Political instability is reason why the crisis occurs for a many years in BiH. Another result
of this instability is bad organization of tourism sector. Authorities are not supporting
businesses and don’t show any interest for the progress. Second element that must be
changed is bad image of BiH in eyes of European people, mostly because of the war.
Changing of this image could be very hard and long process, but without success in here,
development of tourism is not real option. Image of destination is crucial factor in every
well developed touristic place. To achieve this goal good marketing and promotion
strategy must be conceived. It could be impossible in here, because of financial elements.
In this situation BiH as a country is very far from progress in tourism.

References

39

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Group of authors (2008), “Strategija razvoja turizma Federacije Bosne i Hercegovine za
period 2008-2018”, Federal ministry of environment and tourism BiH, Sarajevo
Geoffrey I. Crouch (2007),”Modeling destination competitiveness: a survey and analysis
of the impact of competitiveness attributes on sustainable tourism”, Australia
Hailin Qu, Lisa Hyunjung Kim , Holly Hyunjung (2011), „A model of destination
branding:Integrating the concept of the branding and destination image“, Jeonju
University Srepublic of Corea
Jennifer Blanke and Thea Chiesa (2012), “The Travel &amp; Tourism Competitiveness Report
2011”,World Economic Forum 2011, Geneva
Jin Huh (2006), “Destination Branding as an Informational Signal and Its Influence on
Satisfaction and Loyalty in the Leisure Tourism Market”, Blacksburg, Virginia
Juan A. Garcia, Mar Gomez, Arthuro Molina (2012), “A destination-branding model: An
empirical
analysis based on stakeholders”, University of Castila La Mancha,
Spain.
Julia Winfield-Pfefferkorn (2005), “The branding of cities – Exploring city branding and
importance of brand image”, Syracuse University.
Keller, K.L. (2003). „Strategic Brand Management.“, Upper Saddle River, NJ: Prentice
Hall.
Li Zhang, Simon Xiaobin Zhao (2009), “City branding and the Olympic effect: A case
study of Beijing”, Fudan University China.
Landa, Robin. (2004 ), “Advertising by Design, Creating Visual Communications with
Graphic Impact”John Wiley &amp; Sons, New Jersey
Nergis Aziz, Efstathios Kefallonitis and Barry A. Friedman (2012), “Turkey as a
Destination Brand: Perceptions of United States Visitors”, American International
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Norjaya M.Y., Mohd N.N. and Osman M. (2007), “Does image of country of-origin matter
to brand equity?”, Emerald Group
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development“, Elsevier.
Stephen E. Sachs (1994), “Sarajevo: A Crossroads in History”, Junior division.
Zafer Konakli (2012), „Research Methods with SPSS applications“, Sarajevo

40

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                <text>At a time when B&amp;H is on the one of the lowest levels of development in  Europe, and when most of economy branches are undeveloped, it is very  hard to say what should be considered as starter of economic  development. We decided to consider tourism sector as a field that could  contribute the most, and as a field that has biggest chances and  opportunities to increase economic well-being of people in B&amp;H. Tourism  industry is one of the most important industries in the world, especially in  Europe. Its contribution to total worlds GDP is about 7,5%, engages more  than 75.000 employees that is about 7% of total world employment, more  than 750 millions of international tourists arrive all around the world in  2011 and all these indicators increase every year.  B&amp;H has all conditions to become tourism oriented European country. It is  found in heart of Europe, on intersection of important communication and  transportation roads. It has all necessary natural and social resources,  favorable climate, geographic and geomorphologic conditions, to have  good developed tourism sector. But for progress of any branch of economy  good strategy and clear goals must be defined. In this research branding of  BiH / Sarajevo will be taken as starting point of this progress.  Keywords: Brand, Destination Branding, Image, Globalization, GDP.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Environmentally-Sensitive Hospitality Enterprises: A
case study in a Green-Star certified Hotel in Turkey
Hasan Hüseyin Soybalı
Afyon Kocatepe University, Afyon, Turkey
hsoybali@aku.edu.tr
Ahmet Baytok
Afyon Kocatepe University, Afyon, Turkey
ahmetbaytok@aku.edu.tr
Mustafa Hotamışlı
Afyon Kocatepe University, Afyon, Turkey
hotamisli@aku.edu.tr
Degradation of the ecological balance is one of the important and popular
issues in the world in recent times. This fact, raised from the unconscious
use of use of natural resources by the human beings, has revealed itself in
the form of climate change, threatening or disappearance of certain plants
and animal species, natural resource depletion and air, water and soil
pollution. In order to eliminate this disadvantage, the tendency towards
the sustainable use of all resources at international, national and local
scales is on the increase today. The alternative tourism and ecotourism, as
sustainable and nature-based tourism types, have become the popular
tourism kinds in the tourism industry whose basic products are based on
the natural resources for the sustainable use of the resources.
As well as the practises of environmental protection and improvement of
environmental awareness, encouragement and promotion of positive
contributions of tourism enterprises to the environment are some of the
subjects which have gained great importance in recent years. For this
purpose, a certain standard practices for the tourism enterprises in all
countries had been developed and has continued to be improved. The
environmental sensitivity of tourism enterprises in Turkey had been tried
to develop in 1990s through the Eco-Friendly Tourism Enterprise
Certificate (a green pine symbol), but it has not seen enough interest. For
his reason, environmental awareness campaign was reviewed in 2008 and
brand new Environmentally Sensitive Accommodation Enterprise
Certificate (a Green-Star Symbol) practise was started. The main purposes
of Environmentally Sensitive Accommodation Enterprise (ESAE) are the

152

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protection of environment, improvement of environmental consciousness
and encouragement of environmentally-sensitive hospitality enterprise
constructions and operational management. ESAE practices include water
saving, energy efficiency, reducing the amount of environmentally
hazardous substances and waste, promoting the use of renewable energy
resources, environmentally-sensitive planning starting from the stage of
investment, environmental compliance, ecological architecture, raising
awareness about environmental sensitivity and provision of education.
This study aims to draw attention to Green-Star Symbol provision by
evaluating the conceptual framework of ESAE Certificate and demonstrate
the contribution of ESAE practices to the sustainability through a case
study. Semi-Structured interview questions and analysis of secondary data
related to the hospitality enterprises as qualitative research methods will
be employed within the scope of research.
Keywords: Environment, Hospitality, Turkey, Green-Star.

153

�</text>
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                <text>Degradation of the ecological balance is one of the important and popular  issues in the world in recent times. This fact, raised from the unconscious  use of use of natural resources by the human beings, has revealed itself in  the form of climate change, threatening or disappearance of certain plants  and animal species, natural resource depletion and air, water and soil  pollution. In order to eliminate this disadvantage, the tendency towards  the sustainable use of all resources at international, national and local  scales is on the increase today. The alternative tourism and ecotourism, as  sustainable and nature-based tourism types, have become the popular  tourism kinds in the tourism industry whose basic products are based on  the natural resources for the sustainable use of the resources.  As well as the practises of environmental protection and improvement of  environmental awareness, encouragement and promotion of positive  contributions of tourism enterprises to the environment are some of the  subjects which have gained great importance in recent years. For this  purpose, a certain standard practices for the tourism enterprises in all  countries had been developed and has continued to be improved. The  environmental sensitivity of tourism enterprises in Turkey had been tried  to develop in 1990s through the Eco-Friendly Tourism Enterprise  Certificate (a green pine symbol), but it has not seen enough interest. For  his reason, environmental awareness campaign was reviewed in 2008 and  brand new Environmentally Sensitive Accommodation Enterprise  Certificate (a Green-Star Symbol) practise was started. The main purposes  of Environmentally Sensitive Accommodation Enterprise (ESAE) are the protection of environment, improvement of environmental consciousness  and encouragement of environmentally-sensitive hospitality enterprise  constructions and operational management. ESAE practices include water  saving, energy efficiency, reducing the amount of environmentally  hazardous substances and waste, promoting the use of renewable energy  resources, environmentally-sensitive planning starting from the stage of  investment, environmental compliance, ecological architecture, raising  awareness about environmental sensitivity and provision of education.  This study aims to draw attention to Green-Star Symbol provision by  evaluating the conceptual framework of ESAE Certificate and demonstrate  the contribution of ESAE practices to the sustainability through a case  study. Semi-Structured interview questions and analysis of secondary data  related to the hospitality enterprises as qualitative research methods will  be employed within the scope of research.  Keywords: Environment, Hospitality, Turkey, Green-Star.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Budget Deficits and Democracy: The Case of Turkey
Hakan Hotunluoğlu
University of Adnan Menderes, Nazilli, Turkey
hakanhotunlu@gmail.com
Recep Tekeli
University of Adnan Menderes, Nazilli, Turkey
rtekeli@adu.edu.tr
There is a vast body of literature on the political economy of budget
deficits. These studies used different models to explain the political
motivations behind budget deficits. There are some studies to explain
the budget deficit in developed countries and assume that budget
deficit is an expected outcome of fiscal policy in democratic countries.
However, the studies have come to conclusion before analyzing
whether the democracy affects budget deficit or not. To our
knowledge there have not been many studies to explain whether the
level of a country’s democracy affects budget deficits or not. In this
paper, we will show a country’s level of democracy has a positive effect
on budget deficit using a single country: Turkey. This research based on
a time series analysis covering 35 years between 1975 and 2010 by
using VAR (Vector Autoregressive) method. Our results suggest that
Turkey’s level of democracy has indeed effects on budget deficits. We
also find evidence that before the local election is held governments
uses expansionary fiscal policies in order to increase the reelection
probabilities.
Keywords: Budget Deficits, Democracy, Political Budget Deficit.
JEL classification: D72; H61; H63

141

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TEKELI, Recep</text>
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                <text>There is a vast body of literature on the political economy of budget  deficits. These studies used different models to explain the political  motivations behind budget deficits. There are some studies to explain  the budget deficit in developed countries and assume that budget  deficit is an expected outcome of fiscal policy in democratic countries.  However, the studies have come to conclusion before analyzing  whether the democracy affects budget deficit or not. To our  knowledge there have not been many studies to explain whether the  level of a country’s democracy affects budget deficits or not. In this  paper, we will show a country’s level of democracy has a positive effect  on budget deficit using a single country: Turkey. This research based on  a time series analysis covering 35 years between 1975 and 2010 by  using VAR (Vector Autoregressive) method. Our results suggest that  Turkey’s level of democracy has indeed effects on budget deficits. We  also find evidence that before the local election is held governments  uses expansionary fiscal policies in order to increase the reelection  probabilities.  Keywords: Budget Deficits, Democracy, Political Budget Deficit.  JEL classification: D72; H61; H63</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

The Concept and Development of the Civil Dialogue at EU
Level
Indira Hasanovic
International University of Sarajevo, Sarajevo, Bosnia and Herzegovina
indira.hasanovic@gmail.com
This paper analyzes the concept of civil dialogue as well as its development
in the EU level. Civil dialogue is an expression of participatory democracy;
therefore the participation of citizens in decision-making and policy is
essential to democracy. However, democracy becomes quite complicated
when discussing the issue at the European level because of the structure of
the European Union which is based on an ad-hoc approach. The other
reason for the increasing validity of the dialogue with citizens in the Union
should search for partial and troubling results of public opinion surveys
that show a low level of understanding of mechanisms of action of the
European institutions among citizens of the member states of EU. As
result, French and Dutch referenda on the Constitutional Treaty have
shown that there is a serious disconnection between citizens and policy
makers at the European level. Therefore, the role and contribution of CSOs
(especially NGOs) in the process of EU policy is extremely increased, in the
last decades. Civil dialogue between civil society and public institutions at
all levels is seen as a powerful tool that could help improve communication
and citizen participation in decisions and policies made. Still difference in
the level of development of the dialogue between the various EU
institutions and NGOs is directly related to the degree of their work. From
all EU institutions, European Commission has made the most progress in
formalizing and institutionalizing consultations and dialogue with NGOs.
Importance of growing engagement NGOs within the EU is indeed
evaluated, both in terms of the policy process, and as a contribution to
solving the democratic deficit through more participating forms of
participation. The aim of this paper is to review the current practice of the
civil dialogue at EU level through the analysis of several cases, and through
them deficiencies and problems of previous practices of dialogue between
the EU and NGOs will be shown.
Keywords: European Union, Civil Dialogue, Democratic
Participatory Democracy, Ngos, European Commission.

171

Deficit,

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The Concept and Development of the Civil Dialogue at EU Level
Indira Hasanović
International University of Sarajevo, Sarajevo, Bosnia and Herzegovina
indira.hasanovic@gmail.com

Abstract
This paper analyzes the concept of civil dialogue as well as its development in the
EU level. Civil dialogue is an expression of participatory democracy; therefore the
participation of citizens in decision-making and policy is essential to democracy.
However, democracy becomes quite complicated when discussing the issue at the
European level because of the structure of the European Union which is based on an
ad-hoc approach. The other reason for the increasing validity of the dialogue with
citizens in the Union should search for partial and troubling results of public
opinion surveys that show a low level of understanding of mechanisms of action of
the European institutions among citizens of the member states of EU. As result,
French and Dutch referenda on the Constitutional Treaty have shown that there is a
serious disconnection between citizens and policy makers at the European level.
Therefore, the role and contribution of CSOs (especially NGOs) in the process of
EU policy is extremely increased, in the last decades. Civil dialogue between civil
society and public institutions at all levels is seen as a powerful tool that could help
improve communication and citizen participation in decisions and policies made.
Still difference in the level of development of the dialogue between the various EU
institutions and NGOs is directly related to the degree of their work. From all EU
institutions, European Commission has made the most progress in formalizing and
institutionalizing consultations and dialogue with NGOs. Importance of growing
engagement NGOs within the EU is indeed evaluated, both in terms of the policy
process, and as a contribution to solving the democratic deficit through more
participating forms of participation. The aim of this paper is to review the current
practice of the civil dialogue at EU level through the analysis of several cases, and
through them deficiencies and problems of previous practices of dialogue between
the EU and NGOs will be shown.
Keywords: European Union, civil dialogue, democratic deficit, participatory
democracy, NGOs, European Commission.

Introduction
Development of an idea of civil society is coming from different roots, where many
scholars have contributed by their discourses and definitions. John Locke was the first in
modern times who defined civil society "as a separate entity independent from the
State."(Schade, 2000, p.10) According to his definition people are the members of the
community in which their social life is developed without government interference. He
believes that the state should be preserve, complete and regulate the natural state of
society. Unlike Locke, Thomas Paine considers the ideal civil society as one in which civil
society regulates its own affairs in order to leave as less space as possible for the
interference of the government. On the other hand, Alexander de Tocqueville emphasizes
that the role of an independent association of a civil society, is where "associations are
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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

schools of democracies where the democratic thinking, attitudes and behaviors are taught
in order to protect individual rights against potential authoritarian regime." (Paffenholz and
Spunrk, 2006, p.4) He also believes that these associations should be on a voluntary basis
and be built at all levels (local, regional, national).
Jurgen Habermas has focused his concept of the role of civil society in the public sphere.
Habermars believes that "the political system needs to articulate the interests of the public
space by putting different views on the political agenda," (Habermas, 1992, p.374) while
marginalized groups should be organized and a way should be found in order to articulate
their interests. This is necessary primarily because the political parties and parliaments
should "take into account public opinion outside the established structures of power",
(Habermas, 1992). The conclusion to be drawn from this review of the basic principles of
the concept of civil society is that different understandings and interpretations of civil
society have influenced the theoretical debate and empirical research as well as the
historical relationship of political emancipation of citizens. In an early stage, the civil
society in Western Europe (18th and 19th century) was enhanced by economic and
academic elites who demanded civil and human rights and political participation.
The Definition and Role of Civil Society
In 1960 new social movements such as the liberalization of women, environmental
movements were emerging which significantly expanded the scope of activities of civil
society. Eastern Europe has faced political, economic and social transformation where civil
society played an important role in the establishment of democratic structures. Their
success is dependent on various factors, the incorporation of democratic procedures in its
own structure and organization, especially after the changes of the system. Democratic
functions of civil society are the ones that build and increase the level of democratic
political culture and develop appropriate democratic values, and create the conditions for
democratic institutions of government action. "The basis for considering all variants of
concepts and practices of civil society is an ideal-typical paradigm of civil society and
legal state." (Vujadinovic, 2007, p.22) Edward's model of the concept of civil society is
reflected by three items as the "civil society means different things to different people"
(Edwards, 2004, p.3):
1. Civil society as a world of voluntary association that aims to develop values such as
tolerance and cooperation.
2. Civil society as the good society aims to foster positive norms and values, where
activities are directed towards specific social and political goals.
3. Civil society as part of the public space that aims to provide a space in which
citizens can discuss issues of common interest. This role is essential when it comes
to finding appropriate solutions and making decisions that are important to
society.(Edwards, 2004, p.18-54)
Edwards' main hypothesis is that each of these roles can independently achieve results in
terms of social change, as well as other results that are usually attributed to civil society.
"Civil society is based on the principles of autonomy (for the autonomous, voluntary,
spontaneous highlighting the identity of the citizen), associatively (self-organization of
citizens and associative effects on the spontaneous association in the form of civic
initiatives, social movements, non-governmental organizations) and the public (for the
public and media disclosure issues and goals of activities and specific actions of self-civil
society actors with the aim of problems resolved individually, pressing the
government)."(Vujadinovic, 2007, p.23) Civil society activism is the control mechanism in
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the political control of the actions of state bodies, holders of political power. Seven basic
functions of civil society are:
1. The protection of citizens, whose main function consists of the protection of life,
liberty and property, and the state of despotism
2. Monitoring responsibilities, but mainly monitoring activities that may relate to
different issues, such as human rights advocacy
3. Public communications which are based on lobbing interest especially of
marginalized groups, as well as raising public awareness of issues important to
society.
4. Socialization, which should contribute to the creation of democratic attitudes
among citizens, mutual trust and tolerance
5. Building community through participation in voluntary associations that strengthen
ties between citizens
6. Mediation between the state and citizens, i.e. role of balancing power and
negotiations with the government, the establishment of relations among various
interest groups.
7. Provision of services is an important part of the activities of civil society groups.
(Paffenholz and Spunrk, 2006, p.23)
State-civil society relations consider well organized state that guarantees the rights that
enable the functioning of civil society. The discourse of civil society in the last decade
appears to struggle against the totalitarian form of government, which contributes to the
destruction of civil society. Namely the development of a democratic political culture is
essential for civil society, which is itself in a reciprocal relationship. From the above
mentioned, we see that these factors influence the development of civil society as the
quality of political culture, political institutions, the law and public opinion, etc. Thus, civil
society is defined as a public space in which citizens seek to actively and freely participate
in all spheres of social life through self-organization, in order to publicly control and
evaluate the work of government institutions, raise public awareness and knowledge of
performance authorities outside of the state institutions.
According to many contemporary theorists, the definition of civil society is in relation to
the "totality of institutions, organizations and individuals located between the family, the
state and the market, where people voluntarily join to contribute to the common
interest."(Anheier, Regina, 2005, p.54) Here the concept of civil society is based on
democratic ideals of liberalism in which a citizen is referred to as an individual, who
participates in various elements of a democratic and community life. This vision of society
means that citizens are formed into groups or associations to influence the political
process, i.e. "creating channels of communication between citizens and government
directly and indirectly."(Mavrikos-Adamou, 2010, p.516) This means that civil society
occupies a key site between the elite and the citizens, and between the state and the market.
Civil society is experiencing its expansion in the 1980s and early 1990s in Eastern Europe,
the emergence of mass movements that aimed at the democratization of society, which
until then was almost unheard of. As a reason it could be also included, the collapse of the
Soviet Union which opened many discussions about: what is actually civil society and their
actual role. Deepening of the integration process, the EU has a growing direct influence on
the everyday issues of EU citizens. The Treaty of Amsterdam further contributed to the
development of civil society, transferring some of the areas subject to interstate
cooperation in justice and home affairs. This is also contributing to greater EU powers and
this rank the issues on the agenda of the EU. European Citizen Action Service (ECAS) i is
one of the first organizations that the EU has contributed to strengthening of the NGO
sector in relation to the EU institutions in order to develop Europe’s citizenship. According
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to many writings, the development of civil society at the European level initiated in the last
decade a very strong effect and great interest of the European institutions, primarily
because the concept of civil society is offered as an universal solution to social and
political problems.
The definition of civil society organizations and their role in participatory democracy
at the EU level
Today there is controversy in terms of different interpretations about what is the role of
civil society in modern societies, and which correlation is between the civil society and the
state. Starting from Theda Skocpola that emphasizes "the crucial role of the state is in the
development of civil society" (Howard 2003, p.44), Jonah Levy insists that “the
relationship between state and society civil should not be hostile, and that the state
exclusion is not enough to develop a good civil society."(Howard 2003, p.38) From this we
can conclude that the citizen as an individual modern society should have the opportunity
to pursue their interests in a social space. Most citizens are the easiest to realize their
interests through involvement in the work of civil society organizations (CSOs). From a
legal point of view there are several different names for the civil society organizations that
can be classified into several forms such as: associations, NGOs, cooperatives, non-profit
sector, voluntary organizations, etc. The way in which the citizens will act depends on their
interest, which can be characterized as a professional activity within the civil society
through voluntary work, providing public support for the initiative or for an exit to the
street. The meaning of civil society should primarily lie in the strength of arguments and
supporting certain values and interests.
Michael Edwards believes that "the organization of the civil society should be part of the
public sphere, and their actions in the public arena can contribute, and thus positively
affect the rendering of a decision."(Edwards, 2005) According to many authors, civil
society organizations are considered "social phenomenon which represent fifth economic
power in the world."ii In further defining civil society, Wesley Scott and Likanen see civil
society as "the political power of the central development of values and social goals of the
community that is reflected in the function of modernization and democratization of the
state and social relations." (Wesley Scott J. and Likanen, 2010, p.424) From this we see
that civil society is a major political factor in articulating and shaping social and collective
rights. Different interpretations of the role of civil society are coming from different
historical experiences, which are in the process of globalization, the changing role of the
state in everyday life. "Thus, in the Western countries to strengthen civil society linked to
any questioning of the traditional role of the state in social protection …….or the
development of civil society will be brought into connection with dissatisfaction progress
in economic development .... while in Central and Southern Europe, the development of
modern society civil is most commonly associated with the collapse of the socialist
concept of the state and changes in the model of collective behavior." (Žeravčić, 2011, p.4)
For the definition of civil society, the EU institutions typically use the definition adopted
by the European Committee Economic and Social Committe gave in his opinion, "The
Role and Contribution of Civil Society Organizations in the Building of Europe."iii Civil
society organizations include:
1. Participants in labor market (i.e. trade unions and employers' associations, socalled. social partners)
2. Organizations representing social and economic participants which are not social
partners in the strict sense (consumer organization)
3. Non-profit organization (NGOs)

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4. Organizations in the community, i.e. organizations established within the company
level following goals focused on the members (youth associations, all organizations
through which citizens participate in local and city life)
5. Religious communities. (Petrenko and Kallins, 2007, p.29)
Contemporary debates increasingly put emphasis on civil society when it comes to the
process of democratization and social reform as an important player in the overall political,
social and economic development. The assignment of the role of civil society organizations
is reflected in their increasing efforts to solve social problems, and representing the general
interests through participation in the political process. By this we mean the participation of
civil society in the formulation, adoption and implementation of public policy in society.
According to Diamond, civil society organizations are "important in strengthening
democracy as opposed to authoritarianism, check the state and make it accountable to the
citizens, to represent the interests of citizens, enabling the flow of information, stimulate
democratic participation by improving democratic values."(Kunac, 2066, p.16)
As a direct result of the challenges that representative democracy is facing in the context of
contemporary global trends appear to participatory democracy and civil dialogue. Citizen
participation in the decision-making and enforcement is an integral part of participatory
democracy. However it is important to emphasize that participatory democracy is not
replaced for a representative democracy, i.e. it does not eliminate the powers of the
representatives of the executive and legislative powers in decision-making and
enforcement. The purpose of representative democracy in principle would mean that the
citizen through the electoral process give his/her voice for legitimacy to certain parties that
make political decisions which represent their interests. Together with representative
democracy, participatory democracy is the foundation on which the modern democratic
society is based. However, globalization has caused significant social and political
changes, and therefore as a result people develop feelings that through representative
democracy they cannot directly influence the factors that have an impact on their lives.
The process of decision-making has become more or less technical work that could enable
more citizens through their representatives to contribute to quality of life. The inability of
representative democracy to allow ordinary citizens to participate in decision-making is
born in the idea of participatory democracy, which is now standard in developed countries.
The idea of participatory democracy is based on two key principles:
1. Individuals should have the opportunity to participate in political decision making,
which directly determines the quality and direction of their lives
2. Society should be organized to encourage individuals (citizens) to participate in
political decision-making and to ensure public media space for joint participation in
the process. (Žeravčić, 2011, p.3)
In addition to enabling the continuous participation of citizens in the political process,
participatory democracy allows citizens to advocate and defend their interests in policymaking. The role of civil society in this process is very important, "first by enabling
citizens to successfully advocate for their interests over the public authorities, and second
direct protection of enjoyment of certain rights from which the right to participate in the
decision-making process derives"(Žeravčić, 2011, p.3) These two reasons mentioned
above and the role of CSOs in the process of adoption and application of the law has been
recognized in international documents, the Lisbon Treaty of the EU and Recommendations
of the Committee of Ministers of the Council of Europe to member states on the legal
status of civil society in Europe. EU Lisbon Treaty, Article 11. “Institutions' of Union
allows citizens and organizations to express their views and share public opinion in all
areas of Union action. It also states that institutions maintain an open, transparent and
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regular dialogue with civil society organizations and civil society"(EU Lisbon Treaty,
2010).
According to the recommendations of the Committee of Ministers of the Council of
Europe states that all levels of government need to provide an effective and equal
participation of civil society in dialogue, exchange of views on issues of importance to the
community. It also points out that "civil society organizations should be consulted on draft
legislation and other documents affecting their status."(Council of Europe, 2007) What is
important to emphasize is that the institutional mechanisms citizen participation in the
legislative process and other public policy differs from country to country. Differences
appear in the scope of mechanisms, types of documents and entities involved in this
mechanism.
From this we see that the CSOs plays a very important role in providing public services
that take place in cooperation with the authorities. Their functioning as informal actors in
the political process allows them to influence the decision-making process, the formulation
of alternatives and keeping up the pressure for better implementation of decisions. It is
important to emphasize that the role of NGOs in the political process is not only
influencing the decision-making power but also an attempt to find solutions to specific
problems. The increasing engagement of civil society based on participatory democracy
makes the democratically elected government more transparent and closer to the citizens.
One of the most important activities of CSOs to influence the process is best described by
the term advocacy (policy advocacy). The concept of advocacy by Reid means "to
influence social groups in shaping social and political outcomes in government and
society." (Reid, 2003, p.3) Advocacy is "raising the voice" on important issues and guide
them towards a resolution in favor of those who "do not hear" or those who are not “loud
enough”.
When we talk about the orientation towards advocacy Reid suggests two types of
advocacy:
1. Advocacy directed at government relating to actions to public institutions, i.e.
decision-making and the process of making and implementing policy.
2. Advocacy oriented society emphasizes the important role of NGOs in creating
public opinion, setting priorities and actions of citizens. This type of advocacy
NGOs is responsible for the analysis, interpretation and transmission of information
in society, which is usually carried out through public media campaigns, education,
publications, and act. (Reid, 2003, p.6).
It should be noted that the state is still obliged to immediately accept all requests and
suggestions from civil society organizations, but it shall maintain a dialogue based on
arguments and facilitate the participation of the same conditions to all civil society
organizations wishing to participate in the creation and implementation of public policy. It
is important to emphasize that the structured dialogue between the state and civil society
can contribute to strengthening the role of civil society and thereby strengthen the state to
cope with modern challenges.
The role of NGOs and advisory mechanisms of dialogue at the European Union level
Modern democratic society means a society that allows its citizens to achieve its set
objectives within the public space. Citizens' interests can be divided into economic, social
or political. The citizen is to realize "their social interests within civil society formation, or
engaging in the work of civil society" (Žeravčić, 2010, p.6). NGOs are considered the most
distinguished actors of civil society. When it comes to non-governmental organizations
(NGOs) and their definition it is often described as very diverse, heterogeneous
organizations with very different goals, motivations, structures, but the important point is
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that NGOs are very deeply rooted in the development of civil society. We can say that by
giving greater importance to civil rights in Europe, people increasingly founded such
organizations which dealt with social issues and needs and protection of interests of
citizens. Because of the different definitions of non-governmental organizations, the
general definition of non-governmental organizations should include the following
elements as basic:
1. NGO are independent, especially the government and other public bodies.
2. NGOs act in the public interest, i.e. addressing issues related to the welfare of the
people and society.
3. Non-profit organization’s
4. Democratic organizations that are formed voluntarily (COM, 2000).
Specifically, the role of non-governmental organizations in EU policy has a particularly
important role in the broader European management; we can say that the European
decision-making very much depends not only on several European institutions and nations.
Based on this we can conclude that the dialogue with non-governmental organizations play
a crucial role in European governance. Traditional forms of democracy should be
strengthened by including citizens and their associations in a consistent dialogue on certain
issues and thus contribute to EU policy. Civil society needs to find a way to increase their
abilities, acting as an intermediary in the exchange of information and opinions between
citizens and government.
Also, one of the reasons for giving greater importance of dialogue with NGOs and EU are
worrisome poll results by which it was found that EU citizens have very little knowledge
and understanding of the structure and mechanisms of action of the European institutions.
These results were reflected in a declining turnout of citizens in elections for the European
Parliament, as well as a rejection of the Irish people in the referendum to give their support
to the ratification of the Nice Treaty. "Thanks to the new institutional and symbolic
framework as given by the Treaty of Maastricht and the concept of citizens' Europe, a
sudden increase in the number of networks of NGOs actively involved in lobbying and
dialogue with the European institutions and the gradual explicit recognition of their role in
the strategic documents of the EU"(Vidačevak, 2008, p.238).
Out of all institutions, the European Commission has made the greatest progress in
formalizing and institutionalizing consultation and dialogue with non-governmental
organizations. In 1997 the issuing of the first important document that sets the principles
based on which the cooperation of European institutions with NGOs are developed.
Notification of the European Commission entitled Promoting the role of voluntary
organizations and associations in Europe.iv This document is intended to promote a
stronger civil dialogue at European level, to highlight the growing role of nongovernmental organizations within the EU, and to point out the problems and challenges
they face. Another goal of this paper is to enhance the role and capacity of NGOs to be
involved in the process of European integration. In 2000, followed by a Discussion paper
European Commission called the Commission and NGOs: Building a Stronger
Partnershipv, standing in the same, had two goals: "The first objective is to review the
existing relations between existing problems of the European Commission and NGOs, and
the second is to suggest possible guidelines in order to strengthen mutual relations” (COM,
2000, p.2).
According to this document the existing cooperation and desire to improve relations
between the European Commission and NGOs would be based on five main guidelines:
1. Participation in the democratic decision-making process in the EU is primarily
legitimized by the elected representatives of European citizens. However, NGOs
can contribute to promoting more participatory democracy in the European Union
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2.

3.

4.

5.

and beyond. The fundamental right of the citizens is the freedom to form
associations for mutual benefit. Belonging to an association provides an
opportunity for citizens to participate actively in the new modes of action in
addition to options for action through political parties and trade unions. The role of
the association is recognized as an important component of civil society in
supporting the democratic system of government, which is of particular importance
in the context of EU enlargement. According to the so-called Copenhagen criteria,
EU membership requires that the candidate country has achieved stability of
institutions guaranteeing democracy, the rule of human rights and respect and
protection of minorities. Non-governmental organizations can make a significant
contribution to the development of democracy and civil society in the candidate
countries.
Representing the views of certain groups of citizens before the European
institutions-The role of NGOs is that the views represented in front of the European
institutions, certain groups of people (such as people with disabilities, ethnic
minorities) or on specific issues (such as environment, life standard). In particular,
many NGOs have the opportunity to come into contact with the poorest and most
vulnerable groups of the population, and to ensure that they are the voice for those
who are not loud enough through other communication channels. Their
participation in the shaping of policy principles and policy implementation is of
great importance for the EU. In some cases, they can act as a balance of activities
and exchange views with other stakeholders in the society.
Contribution to decision-making is the specific expertise of non-governmental
organizations that put them in political debates. Through connections at local,
regional, national and European level, NGOs can provide assistance in the
development of EU policy. In particular, NGOs can provide feedback on the
performance or other results of certain political decisions, and thereby contribute to
the task of the Commission in defining and implementing policies. There are also a
number of institutional mechanisms for consultation with NGOs that are
significantly different in terms of the degree of openness, technical details, as well
as the actors involved in it (for example, forums for dialogue sessions hearing at the
European Parliament, individual consultations with members of the committee
NGOs, focus groups, round tables, workshops, seminars, etc.).
Contribution to manage project-specific expertise that NGOs can bring to the
management, monitoring and evaluation of projects funded by the EU. The
contribution of NGOs Especially important in the fight against social exclusion and
discrimination, protecting the environment and providing humanitarian and
development assistance. The expertise and dedication of NGO staff and their
willingness to work in difficult operating conditions makes NGOs a vital partner of
the Commission, both within the EU and beyond.
Contribution of European integration-encouragement of national NGOs to work
together to achieve goals, a European network of non-governmental organizations
provide an important contribution to the formation of a "European public opinion"
in order to recognize NGOs as a true European political entity. At the same time,
through a convenient way they contribute to support of European integration. The
strengthening of relations between the European Commission and NGOs can help
both parties to be successful in achieving their goals. At the same time, the
Commission should recognize and support the development and independence of
NGOs (COM, 2000, p.4-5).

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With this document, the Commission has recognized NGOs as partners in policy as
representative of different groups of people and project management. The Commission
also considered that the involvement of NGOs in the policy process could be a way of
solving the problem of "democratic deficit" in the EU. "The impact of this particular
document confirms many reactions to the document that were received from Member
States and candidate countries." (COM, 2000) In response to the results of public opinion
in the Member States which show a very low level of trust in the EU institutions and
informing the citizens about the work thereof, the Commission in the midyear of 2001
published a White Paper on European Governancevi. White Paper on European
Governance is the Commission's effort in upgrading and creating greater accountability,
transparency and obligations of the parties involved in the policy process.
It is very important that the Commission consultative process include mechanisms for
response, evaluation and review, and also NGOs are expected to provide mechanisms to
monitor the consultation process and to contribute to the creation of more transparent, open
and accountable system. In addition to these general principles, the Commission has
established minimum standards for consultation of the consulting process with NGOs.
Minimum standards of consultation are meant for the general public and refer to "clear the
contents of the consultation, publication of documents that are subject of counseling in a
format adapted to a wider range of target groups, information (raising awareness about a
particular counseling, for example. portal Your Voice in Europevii) the time limit for
participation in a particular consultation and the establishment of mechanisms to check and
pending feedback on the proposed new legislative measures and proposals for new
policies." (COM, 2001) Minimum standards are systematically applied to all relevant
policy initiatives.
Civil society groups are becoming more active in lobbying in the European Union over the
past decade, but this engagement, even when successful, often does not coincide with the
interests of private interest groups. As Varleigh points out, "the EU's position towards civil
society groups in the past was questionable, because the Commission shall be responsible
for consultation only with certain non-governmental organizations that are essentially
supportive of the Commission's policy, and sometimes even its role in the institutional
process” (Warleigh, 2006, p.200). It is clear that in designing consultative forum for
members experts are invited. The Commission has launched a debate on the role of civil
society on the management of the European Union. She believes the institutionalization of
relations with civil society as part of new management methods to increase legitimacy
European Union through participation, thus empowering civil society. White Paper on
Governance refers explicitly to the transnational public sphere as a single in which "the
consultation becomes part of the discussion on the re-legalization of complementary
models (representative) democracy" (Garcia, 2009 p.179).
The Commission still refuses to grant consultative status to official associations; today
there is no register of associations that lobby at the Commission. The only elements that
have a registration system database is a CONECCS (Consultation, the European
Commission and Civil Society)viii, founded by the Commission for greater transparency.
"As part of the consultative forums and boards standards and criteria have been created
which the Commission should follow in determining the relevant NGOs who will be
involved in the consultation process."ix Into consideration following factors will be taken:
"the potential impact of proposed policies in other areas, need for specific experience,
expertise or technical knowledge, previous participation in consultations and the need for a
balance where it matters, i.e. among representatives of large and small organizations, social
and economic subjects, rower target groups and organizations from EU and non-member
states"(Vidačevak,2008, p.242). Although not legally binding force, these codes should

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confirm its value over time and thus become the foundation on which to develop dialogue
between NGOs and the European institutions, as well as a step in the harmonization of
policies towards non-governmental organizations at the national level of the current and
future Member States.
Cooperation between the European Commission and non-governmental
organizations in the process of EU enlargement
The literature says that the EU has a benevolent impact when it comes to the process of
democratization in post-communist countries, "but notes that the EU Member States, as
well as potential members strengthen the executive and bureaucratic power without
adequate active participation of citizens" (Goetz and Hix, 2000). The integration into
European structures largely depends on the potential candidates, namely that any country
who wants to became a full member state must accept the values and standards of the EU.
However, when it comes to the EU accession process it is very important to note that the
rules are a big difference when it comes to the countries of Eastern and Central Europe and
the Balkan countries. Both groups of countries are countries of the communist regime, but
the difference between the first and second group of countries is that the second group of
countries certainly gave a picture of instability, ballast of the past, historical events, etc.
However, efforts of the EU when it comes to joining the post-communist Balkan countries
certainly have made progress along the results, but still in front of them there is a huge task
when it comes to meeting the set criteria.
The Copenhagen political criteria set for the EU membership candidate countries seeking
stability of institutions guaranteeing democracy, development, human rights, and
particularly the respect for and protection of minorities at the EU's increasing attention to
points. According Pridhamu, the EU's influence on the democratization of the candidate
countries varies between three phases:
1. Phase 1 negotiations which preceded, when necessary to meet the Copenhagen
criteria before negotiations
2. Phase 2 negotiations, when supplemented regularly monitors compliance policy
conditions
3. Phase 3 after admission to membership, as a direct impact of the EU on a new
application of weak countries, but also strengthen the indirect effects of European
integration in the consolidation of democracy intensified creating networks that EU
membership brings (Pridham, 2002, p.15).
Based on this we can conclude that the most effective phase of democratization in postcommunist countries is 1 and 2, because from experience it is known that negotiations can
begin without all the political conditions satisfied, and the establishment of provisional
membership negotiations or termination of negotiations for serious violations of political
conditions given. When the second case in the process is slow due to procedural reasons.
"The whole process of implementation of institutional changes and a law course sees as
great importance the development of civil society and exclusion of non-governmental
organizations which complement the country. For the EU, NGOs are very important,
independent source of information, and also they can act as a control mechanism in the
field of reforms that are sensitive in political terms"(Pridham, 2002, p.17).
The European Commission in its document entitled "Dialogue of civil society organization
between the EU and the candidate countries" in 2005 confirmed its views that NGOs play
a key role in the ongoing reforms for the candidate countries and potential candidates. In
what the European Commission insists is "the need for stronger civil dialogue among civil
society in the EU and candidate countries with understanding the best practices when it
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comes to the enlargement process in which NGOs have an important role and a significant
contribution" (Pridham, 2002, p.17). The EU's insistence on strong dialogue stems from
the experience of the previous enlargement during which citizens demonstrated a low level
of awareness of EU enlargement. Dialogue with non-governmental organizations for years
is seen as an integral part of the political and social culture in member countries.
However, the fulfillment of the above mentioned requirements is a prerequisite for joining
the EU, as well as a complete success of the process of European integration. Dialogue
with non-governmental sector for decades in the EU Member States an integral part of the
political, social and economic culture cannot be passed as regulation or directive into the
country or organizations because of its political history, this culture could not be
developed. Exchange of experiences and knowledge among current and future member
states are very important in building a civil society because there are no clearly defined
standards when it comes to cooperation between governmental and non-governmental
organizations. In helping meet the criteria for EU membership, the European Union has
launched a series of initiatives to strengthen the role of civil society in these countries. This
primarily refers to the pre-accession aids that act as the development of democratic
processes, strengthening the capacity of NGOs in the sectors which are relevant for the
implementation of the acquis. The Concept of the Commission on the role of civil society
in the Western Balkans is set in the Enlargement Strategy 2010 which states that:
"The activities of civil society are essential for a more mature democracy, respect for
human rights and the rule of law. Such activities should improve political accountability,
and encourage and expand the space for dialogue on social choices and strengthen the
consensus for a pluralistic society; tolerance and reconciliation in society also contribute to
more open, participatory and dynamic democracy. "Here we see the emphasis on tolerance
and reconciliation because they are clearly recognized in the EU policy in the region that
has not yet developed a pluralistic society among the fellowship. The EU has significant
power in influencing the path of development, and proposes concrete and practical level
for the Commission: "The culture of acceptance and appreciation is the role that civil
society needs to take in order to enable the organization of civil society an engagement in
effective political dialogue. Public consultation on policy initiatives and draft laws should
be considered as general principles. Support to civil society by the government is often
hampered by a lack of transparency and under-developed criteria “(COM, 2010, p.13).
As you can see from the above example, a key objective of the Commission is to involve
NGOs in effective dialogue with public and private actors, as well as involvement in
monitoring the developments in the field of rule of law and respect for fundamental rights.
In line with the previous extension the Commission insists on strengthening the role of
civil society not only through communication and cooperation between the Member States
and the candidate, but also to pay considerable attention to the role of civil society in the
process of democratization and reconciliation which take place in these countries. "One of
the main objectives of the program of NGOs is involvement of candidate countries in the
activities of the networks and platforms of NGOs operating at EU level" (COM, 2010,
p.14).
The experience of the candidate countries and EU member states and the role of
NGOs in the process of joining the EU
Challenges which European Commission faced in regards to relations between the
European Union and the new democracies established in the Central and Eastern Europe,
were different for the Commission from all the other experiences she faced so far which
were related to the enlargement of the European Union. Commission as a representative of

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the Member States of the European Union has managed to capture a significant
independent role in the eastern extension when it comes to formal policy proposals that
have shaped the relationship between the candidate countries and potential candidates. The
Commission as the institutional representative of the European Union, through capacity
building and compliance functions within the process is the closest in the various activities
of the candidate. The process of involving the civil society in the process of expansion has
been slow, which included a contradiction. "In some of the aspects, the prominence of civil
society in bringing down the communist regime in the late 1980s led to unexpected
progress and impact of the civil society in the reconstruction and consolidation of
democratic institutions and associations in post-communist Europe" (Bostic 2011, p.9). All
this has led the European Union to administer first opportunity for civil society to
participate in the political context of the enlargement process, in cooperation with the
European Commission.
"Under pressure from the EU, and encouraged by the need to gain popular support for
reforms that require adjustment of the EU, most of the applicant countries have developed
certain formal and informal mechanisms for participation in the NGO sector."x For
example, "the Slovenian government, through its Office of European Integration at the
start of negotiations for EU, sent a public invitation to NGOs to get involved in the
preparation of the country for accession to the Union. Consultation with NGOs is
conceived as a public conference to precede the development of the draft positions for
specific thematic areas of the acquits in the various ministries. It was only after discussion
with NGOs, the negotiating position is forwarded to the Government, the Parliament, and
then Brussels" (Vidačevak,2001, p.244). Conducted research revealed very low turnout
organizations, and obstacle to the establishment of a structured civil dialogue were
discovered as well. In this research the main problem is the lack of a separate level of
knowledge and awareness among NGOs, and the lacks of mutual trust between the
government and NGOs.
During 2001,the "Slovenian government adopted a regulation providing for a better
structuring of its dialogue with the associations, most notably the establishment of the
Commission for cooperation with civil society organizations, horizontal body of
government composed of government officials from various ministries and activities that
would gradually create a common government strategy for the development of civil
society" (Vidačevak,2001, p.244). Specifically decision was made on the establishment of
more formal forms of cooperation with NGOs. Another example is Poland, by whose
establishment of the Office for European Integration launched a process of consultation
with NGOs and other civil society organizations. The process of consultation took place in
the partner groups, i.e. professional advisory bodies that participated in parallel with
working groups set up to draft negotiating positions for each of the chapters of the acquis.
The dialogue between the negotiating team and partner groups was significantly hampered
mainly because of language in EU documents, "intelligible only to a small circle of
employees in the administrative structures and the additional hurdle an inadequate
knowledge of foreign languages, because it was feasible to translate hundreds of pages of
documents for each EU meeting with the partner groups" (Vidačevak,2001, p.245). “These
obstacles have led to a gradual weakening of links with partner groups, and are in an
advanced stage of negotiations, dialogue with representatives of NGOs from consulting
into a briefing on the progress of negotiations."(Hausner and Marody, 2001). Challenges
faced by Slovenian and Polish governmental and non-governmental sector are largely
paradigmatic for the other countries of Central and Eastern Europe.
One of the preconditions for a constructive dialogue with the government is certainly
organization and coordination. This problem was tried to be resolved in few candidate

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countries by establishing the center, forums and networks that should facilitate the
consultation process. To facilitate the process of counseling the candidate countries the
NGO Centre of Slovenia (CNVOS), the National Forum of Hungarian NGOs called Civil
Europe - Civil Hungary and the Polish Forum of Non-Governmental Initiatives (FIP) were
founded. In Slovenia CNVOS 2002 was involved in policy and decision-making which
resulted with creation of Resolution on normative activities in 2009 by the government,
which guarantees a minimum standard of advice when it comes to the public and legal
basis for the inclusion of NGOs as partners. "One of the great successes of the Polish NGO
Forum initiative, which has served as an incentive to NGOs in other candidate countries is
the establishment of the Polish NGO Office in Brussels," the organizational and technical
support to organization European Citizens Action Service (ECAS) and the Charities Aid
Foundation (CAF)."xi
The primary objective of the Office is to establish contacts with the European institutions,
the work of sectorial networks and platforms of NGOs at the EU level, participation in
seminars, the possibilities of EU financial assistance and regular information on the work
of the European institutions. "Notwithstanding any effort by the EU to invest in supporting
the development of civil society in the candidate countries, in most of these countries are
characterized by a high degree of confidence in the relationship of governmental and nongovernment sectors."(ESC, 1999) Main reason for this is the fact that the civil society in
the countries of Central and Eastern Europe is considered as an opposition idea. Therefore,
"the culture of consultation and dialogue as the basic democratic process is not
continuously rooted in the tradition of these countries." (Rosenblum and Post, 2002). As
cause of mistrust a technical nature of the negotiations and adjustments Union is
considered.
The neglection of dialogue with citizens and a large emphasis on the normative and
technical aspects of the adoption of the acquis, including major "causes of the poor
population support the candidate, accession to the EU."xii When it comes to the Western
Balkan countries, which are currently undergoing various processes of democratization and
reforms when it comes to EU membership. Many strategic reforms were undertaken in
each of the Western Balkan countries and adoption of laws and policies to improve the
state of the sector and the participation of NGOs in the process of participation in decisionmaking were established.
Conclusion
Civil society involvement in EU governance can improve democratic representation and
also provide citizens with better means for affecting EU policy. Importance of involvement
of civil society can also increase political inequality. Civil society participation in EU
governance should not be seen as alternative, rather as a compliment, because by
participation of civil society EU legitimacy crises can be reduced. It is more than obvious
that national governances and regional authorities are not yet prepared to include civil
society organizations into decision-making process and policy implementation. Opinions
expressed are often not taken into account in European decisions, because groups have
only access to the Commission and barely to the Council and the Parliament, which take
the decisions. Still there are many restrictions to political participation in the institutional
structure of the EU, but also there are more thing that are needed to be done, for example
make political participation more representative, more democratically legitimized and
more effective.

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Paffenholz T. and Spunrk C. (2006). Civil Society, Civic Engagement and Peacebuilding.
Social Development Paper. 4-13.
Petrenko, A. and Kallins. (2007). Guide to EU Associations. European Citizen Action
Service. Belgium. 29.
Pridham, G. (2002). Implementacija evropskih standarda dekokratije u procesu
pridruživanaja EU: Usporedba Slovačka i Rumunija. Politička misao. Zagreb. 1517
Reid, E. J. (2000). Understanding the Word Advocacy: Context and Use. in: Structuring
the Inquiry into Advocacy. The Urban Institute. 1. Washington. 6.
Rosenblum, N. L. and Post, R. C. (ed.). (2000). Civil Society and Government. Princeton
University Press. Oxford.
Schade, J. (2000). Civil Society: A complex debate. INEF, University of Duisburg. 10.
Vidačevak, I. (2008). Nevladinsekorivlada: dijalogzaEvropu. Institut za međunarodne
odnose. Zagreb. 238, 242-245.
Vujadinović, D. (2007).
Beograd. 22-23.

Civilnodruštvoipolitičkakultura.

PravnifakultetuBeogradu.

Warleigh, A. (2006). Civil Society and Legitimate Governance in a Flexible Europe:
Critical Deliberativisam as a Way Forward, in: S. Smismans (ed.) Civil Society
and Legitimate European Governance. 200.
Wesley, S. J. i Likanen, I. (2010). Civil Society and the Neighborrhood – Europeanization
trough Cross-Border Cooropration?. Journal of Europan Integration. 32(5). 424.
Žeravčić, G. (2011). Civilni društvo u procesu civilnog dijaloga. CIDI. Sarajevo. 3-6.

i

European Citizen Action Service (ECAS) was founded in 1991 as an international non-profit organization
which is independent of political parties, commercial interests and the EU institutions. ECAS mission is to
enable organizations and individuals to make their voice heard in the EU, providing advice on how to lobby
and defend the rights of European citizens.
ii
This assertion has been relied by many authors OSNV research by Professor Lester Solomon to the cause of
the 22 countries comparing GDP realized in the framework of civil society in the 22 states with the social
production of certain states. In this study produced the data that the nonprofit sector in the 22 countries
employing more people than jobs than some industries. Also this research has shown that depending on the
democratic tradition there is a significant difference in the structure of the CD in some countries. The results

15

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

of this researching show very high importance that nonprofit sector has not only on the level of development
of democratic and pluralistic values of a society, but also the degree of social cohesion, employment and
economic development.
iii
Opinion on 'The role and contribution of civil society organizations in the building of Europe' CES
851/1999 Detailed information available at: http://www.eesc.europa.eu/resources/docs/ces8511999_ac_en.pdf
iv
Commission of the European Communities, 1997.Communication: Promoting the role of voluntary
organizations and foundations in Europe. Brussels, COM (97) 241 final; 6.6.1997.
v
Commission of the European Communities, 2000.Discussion Paper: European Commission and Non
Governmental Organizations: Building a Stronger Partnership. Brussels, COM (2000) 11 final, 18.1.2000.
vi
White Paper defines the principles and guidelines for the strengthening of relations with the European
institutions, non-governmental organizations, as well as the active involvement of NGOs in the process of
formulating and implementing policy. Following the White Paper was followed by several attempts to define
a framework for dialogue, though they have not set up a structural framework, coherent and all encompassing
dialogue, and therefore do not define the framework for counseling than just key principles to guide the
process.
vii
More information on: http://europe.eu.int/yourvoice
viii
This database Contains information about the system and working methods of the Advisory Forum and
other bodies through which the Commission shall consult with NGOs and civil society organizations in a
formal and structured manner, as well as a directory of such organizations at the EU level.
ix
It should be noted that the Economic and Social Committee proposed a set of criteria that European NGOs if
they want to become active participants in policy dialogue at EU level. These are permanently at the EU
level; enabling direct access to the expertise of its members as a precondition for constructive consultation;
representation of general interest that are consistent with the interests of European society, active member
organizations in most EU Member States; responsibility to the membership; authority to represent and act on
European level; independence and detachment instructions from external bodies; transparency of financing
and decision-making structure (ECS, CES 357/2002).
x
Detailed information on page of the Slovenian Government, available at: www.gov.si/svez/uk/mainmenu
xi
Detailed information available at: www.eu.ngo.pl and www.ecas.org
xii
Latest Euro barometer survey on the attitudes of public opinion in the candidate countries for EU
membership shows that in half of these countries support for the EU is lower than 50% (from 33% in Latvia
to 46% in the Czech Republic). For more complete information see: European Commission - Euro barometer,
2002

16

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                <text>This paper analyzes the concept of civil dialogue as well as its development  in the EU level. Civil dialogue is an expression of participatory democracy;  therefore the participation of citizens in decision-making and policy is  essential to democracy. However, democracy becomes quite complicated  when discussing the issue at the European level because of the structure of  the European Union which is based on an ad-hoc approach. The other  reason for the increasing validity of the dialogue with citizens in the Union  should search for partial and troubling results of public opinion surveys  that show a low level of understanding of mechanisms of action of the  European institutions among citizens of the member states of EU. As  result, French and Dutch referenda on the Constitutional Treaty have  shown that there is a serious disconnection between citizens and policy  makers at the European level. Therefore, the role and contribution of CSOs  (especially NGOs) in the process of EU policy is extremely increased, in the  last decades. Civil dialogue between civil society and public institutions at  all levels is seen as a powerful tool that could help improve communication  and citizen participation in decisions and policies made. Still difference in  the level of development of the dialogue between the various EU  institutions and NGOs is directly related to the degree of their work. From  all EU institutions, European Commission has made the most progress in  formalizing and institutionalizing consultations and dialogue with NGOs.  Importance of growing engagement NGOs within the EU is indeed  evaluated, both in terms of the policy process, and as a contribution to  solving the democratic deficit through more participating forms of  participation. The aim of this paper is to review the current practice of the  civil dialogue at EU level through the analysis of several cases, and through  them deficiencies and problems of previous practices of dialogue between  the EU and NGOs will be shown.  Keywords: European Union, Civil Dialogue, Democratic Deficit,  Participatory Democracy, Ngos, European Commission.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Speed of Financial Integration before and after European
Union Membership
Aida Halilovid
International Burch University, Sarajevo, Bosnia and Herzegovina
halilovicaida88@hotmail.com
Uğur Ergün
International Burch University, Sarajevo, Bosnia and Herzegovina
uergun@ibu.edu.ba
This paper investigates a dimension of financial integration of developing
equity markets of European Union members which are Romania, Bulgaria
and Croatia with global dominant equity markets. The analysis is
performed at the country level using daily (five days) national stock market
indices. Publicly available data (Yahoo Finance) for US’s S&amp;P500, England’s
FTSE and German DAX; data of Bulgarian SOFIX and Romanian BET indices
received from their Stock market exchange and data for Croatian CROBEX
are used. Closing prices were denominated in local currencies and
considered in three different periods: period before EU membership,
period after EU membership, and whole period starting from September
1997 to December 2012. Comparison the daily stock market indices of
Croatia, Bulgaria and Romania with these mentioned developed and
mature markets is a need to investigate the short-and long-run dynamics
of equity markets that either have been or are prospective members of the
EU and because U.S.’s, German and England’s market play an influential
role in international stock market, all international investment flows are
dominated by these developed markets. Unit root test, Augmented DickeyFuller test statistic, Granger causality, Granger cointegration test and
recursive cointegration method are employed. Empirical results show that
all indices are integrated in whole period. The relationship is significant in
the period after EU membership, but not significant in the period before
EU membership. For Croatia, US’s S&amp;P500 index has the strongest impact
on CROBEX in whole period. The result implies that EU membership has
strong positive impact on the integration of developing EU countries.
Keywords: Financial Integration, European Union, Equity Market, Unit Root
Test, Granger Causality, Cointegration, Recursive Cointegration

28

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                <text>This paper investigates a dimension of financial integration of developing  equity markets of European Union members which are Romania, Bulgaria  and Croatia with global dominant equity markets. The analysis is  performed at the country level using daily (five days) national stock market  indices. Publicly available data (Yahoo Finance) for US’s S&amp;P500, England’s  FTSE and German DAX; data of Bulgarian SOFIX and Romanian BET indices  received from their Stock market exchange and data for Croatian CROBEX  are used. Closing prices were denominated in local currencies and  considered in three different periods: period before EU membership,  period after EU membership, and whole period starting from September  1997 to December 2012. Comparison the daily stock market indices of  Croatia, Bulgaria and Romania with these mentioned developed and  mature markets is a need to investigate the short-and long-run dynamics  of equity markets that either have been or are prospective members of the  EU and because U.S.’s, German and England’s market play an influential  role in international stock market, all international investment flows are  dominated by these developed markets. Unit root test, Augmented Dickey-  Fuller test statistic, Granger causality, Granger cointegration test and  recursive cointegration method are employed. Empirical results show that  all indices are integrated in whole period. The relationship is significant in  the period after EU membership, but not significant in the period before  EU membership. For Croatia, US’s S&amp;P500 index has the strongest impact  on CROBEX in whole period. The result implies that EU membership has  strong positive impact on the integration of developing EU countries.  Keywords: Financial Integration, European Union, Equity Market, Unit Root  Test, Granger Causality, Cointegration, Recursive Cointegration</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

EU Crisis: Economic Collapse
Aida Habul
University of Sarajevo, Sarajevo, Bosnia and Herzegovina
aida.habul@efsa.unsa.ba
Amila Pilav-Velid
University of Sarajevo, Sarajevo, Bosnia and Herzegovina
amila.pilav-velic@efsa.unas.ba
Nermin Kuldija
University of Sarajevo, Sarajevo, Bosnia and Herzegovina
nermin.kuldija@bhtelecom.ba
Adnan Šutrovid
University of Sarajevo, Sarajevo, Bosnia and Herzegovina
adnan.sutrovic@hotmail.com
Merdzana Obralic
International Burch University, Sarajevo, Bosnia and Herzegovina
mobralic@ibu.edu.ba
We consider economic crisis as one of the main problems which effect
whole population on some particular part of geographic area. There are
many factors that significantly took place in triggering the crisis, however,
the main reason was the combination of unequal distribution of wealth
and income and stock market intensified speculation which rampant
during the monitored period. In this research, we discuss the emergence of
the crisis, causes and its influence in the period from 2007 until today.
Further, our main objective will not be only European Union, it will be the
countries most affected by the crisis: Greece, Ireland, Portugal, Spain and
Italy. These counties are frequently referred as PIGS. We will use statistical
data, graphs etc. to show what the world’s economy went through. This
information is taken from recognized sources for tracking economic
variables. With analyzes of this information, it is going to be easier to
understand what is happening in the EU economy, countries most affected
by the crisis and in the most developed countries resilient to the crisis.
When it comes to Bosnia and Herzegovina, we have identified the
following causes of the financial crisis: political instability, lack of legal
state, poor economic performance, high levels of poverty, etc. Both,
inflation rate and GDP at current prices in Bosnia and Herzegovina for the
23

�International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

period 2006 - 2016 was the subject of our analysis. Furthermore, we
discuss the European crisis and overcoming present financial crisis in the
EU, with special emphasis put on Germany's role in finding future
economic stability and prosperity. The role of The European Financial
Stability Facility (EFSF) is thoroughly discussed and analyzed and the role of
the organization that would continue EFSF activities after 2013, the
European Stability Mechanism. At the end, we came to conclusion that this
is a particular example how the banking crisis evolved into finance crisis,
which is followed by currency crisis and at the end it takes characteristics
of debt crisis.
Keywords: EU Crisis, Economic Collapse, EFSF, Bosnia and Herzegovina

24

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PILAV-VELIC, Amila
KULDIJA, Nermin
OBRALIĆ, Merdžana</text>
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                <text>We consider economic crisis as one of the main problems which effect  whole population on some particular part of geographic area. There are  many factors that significantly took place in triggering the crisis, however,  the main reason was the combination of unequal distribution of wealth  and income and stock market intensified speculation which rampant  during the monitored period. In this research, we discuss the emergence of  the crisis, causes and its influence in the period from 2007 until today.  Further, our main objective will not be only European Union, it will be the  countries most affected by the crisis: Greece, Ireland, Portugal, Spain and  Italy. These counties are frequently referred as PIGS. We will use statistical  data, graphs etc. to show what the world’s economy went through. This  information is taken from recognized sources for tracking economic  variables. With analyzes of this information, it is going to be easier to  understand what is happening in the EU economy, countries most affected  by the crisis and in the most developed countries resilient to the crisis.  When it comes to Bosnia and Herzegovina, we have identified the  following causes of the financial crisis: political instability, lack of legal  state, poor economic performance, high levels of poverty, etc. Both,  inflation rate and GDP at current prices in Bosnia and Herzegovina for the period 2006 - 2016 was the subject of our analysis. Furthermore, we  discuss the European crisis and overcoming present financial crisis in the  EU, with special emphasis put on Germany's role in finding future  economic stability and prosperity. The role of The European Financial  Stability Facility (EFSF) is thoroughly discussed and analyzed and the role of  the organization that would continue EFSF activities after 2013, the  European Stability Mechanism. At the end, we came to conclusion that this  is a particular example how the banking crisis evolved into finance crisis,  which is followed by currency crisis and at the end it takes characteristics  of debt crisis.  Keywords: EU Crisis, Economic Collapse, EFSF, Bosnia and Herzegovina</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Company’s Web Presentation Supported by Web Content
Management System
Aida Habul
University of Sarajevo, Sarajevo, Bosnia and Herzegovina
aida.habul@efsa.unsa.ba
Amila Pilav-Velid
University of Sarajevo, Sarajevo, Bosnia and Herzegovina
amila.pilav-velic@efsa.unas.ba
Nermin Kuldija
University of Sarajevo, Sarajevo, Bosnia and Herzegovina
nermin.kuldija@bhtelecom.ba
Merdzana Obralic
International Burch University, Sarajevo, Bosnia and Herzegovina
mobralic@ibu.edu.ba

Today, companies should be very careful when choosing their online
strategies. It is not enough to only have website at-any-cost. Precisely, it is
necessary to distinguish structure (web design) and content
(presentations), which are placed on the corporate website. To create a
web design, companies can opt for ready-made solutions (outsourcing) or
to produce their own (in-house). But, surely, companies should not
outsource web content creation, its maintenance and management,
considering that reflects their business strategy as well as image.
Implementation of a reliable Content Management System will allow that
every employee of the company can easily and quickly change or update
the content on the website, leaving IT experts to deal with the structure of
the site, not content. For the research purposes, we have analyzed the
case of a domestic company that operates in the ICT sector in Bosnia and
Herzegovina, which web presentation was organized using Website
Content Management System. The specially designed questionnaire was
used as research instrument, and it was placed on the company's Web site.
Therefore, visitors were able to share their opinion about satisfaction with:
(1) web design, (2) content found on the site, (3) optimization of the
website and (4) content for all devices from which it can be accessed. We
found that 33.1% of visitors are not satisfied with web design, while other

25

�International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

visitors/participants in the survey considered it is good or average.
Furthermore, 68.2% of users are satisfied in one way or another how
company manages its site content. In addition, though the majority of
users (44.5%) are accessing a website via desktop PCs, 81.6% of them
considered that the website is well optimized/adjusted for all devices from
which they access to the site. However, the paper findings find that
Content Management System implementation in terms of separated web
design and content can provide quality and effective company’s web
presentation that will attract new but also retain existing customers
(visitors).
Keywords: Web Presentation, Web Content Management System, Bosnia
and Herzegovina

26

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PILAV-VELIC, Amila
KULDIJA, Nermin
OBRALIĆ, Merdžana</text>
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                <text>Today, companies should be very careful when choosing their online  strategies. It is not enough to only have website at-any-cost. Precisely, it is  necessary to distinguish structure (web design) and content  (presentations), which are placed on the corporate website. To create a  web design, companies can opt for ready-made solutions (outsourcing) or  to produce their own (in-house). But, surely, companies should not  outsource web content creation, its maintenance and management,  considering that reflects their business strategy as well as image.  Implementation of a reliable Content Management System will allow that  every employee of the company can easily and quickly change or update  the content on the website, leaving IT experts to deal with the structure of  the site, not content. For the research purposes, we have analyzed the  case of a domestic company that operates in the ICT sector in Bosnia and  Herzegovina, which web presentation was organized using Website  Content Management System. The specially designed questionnaire was  used as research instrument, and it was placed on the company's Web site.  Therefore, visitors were able to share their opinion about satisfaction with:  (1) web design, (2) content found on the site, (3) optimization of the  website and (4) content for all devices from which it can be accessed. We  found that 33.1% of visitors are not satisfied with web design, while other visitors/participants in the survey considered it is good or average.  Furthermore, 68.2% of users are satisfied in one way or another how  company manages its site content. In addition, though the majority of  users (44.5%) are accessing a website via desktop PCs, 81.6% of them  considered that the website is well optimized/adjusted for all devices from  which they access to the site. However, the paper findings find that  Content Management System implementation in terms of separated web  design and content can provide quality and effective company’s web  presentation that will attract new but also retain existing customers  (visitors).  Keywords: Web Presentation, Web Content Management System, Bosnia  and Herzegovina</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Do e-metrics really matter?
Aida Habul
University of Sarajevo, Sarajevo, Bosnia and Herzegovina
aida.habul@efsa.unsa.ba

Merdzana Obralic
International Burch University, Sarajevo, Bosnia and Herzegovina
mobralic@ibu.edu.ba

Amila Pilav-Velid
University of Sarajevo, Sarajevo, Bosnia and Herzegovina
amila.pilav-velic@efsa.unas.ba

Nermin Kuldija
University of Sarajevo, Sarajevo, Bosnia and Herzegovina
nermin.kuldija@bhtelecom.ba
In contrast to other the most significant advantage of web site as
communication channel in terms of customer relationships is possibility to
count and track visitors’ path and thus provides valuable information regarding
their profiling. This possibility is indicated as e-Metrics. Hence, the Web site is
a great tool for a quick and inexpensive obtaining data about users-visitors. In
the process of measuring visits of Web sites there are two approaches: the
server-based measurement and user-based measurement. In this paper, we
explain the use of both approaches, server-based measurement in the case of
Google Analytics and gemiusAudience, and Alexa tool in the context of userbased measurement. This research is focused on the user-based measurement,
which is observed through the website of the company that operates in the ICT
sector on the domestic-Bosnian market. We studied some of the key
parameters such as "reach", "page views". Furthermore, the identification of
„visitor profile" was made using demographic and other data collected by the
Alexa tool. In line with this, research is extended to a web page in the form of
online questionnaire aimed to define user groups. Therefore, the survey
results are presented and discussed, and then compared with the data
collected by Alexa tools, which is used as a corrective tool for the results
obtained through the survey. This study highlighted possible weaknesses in
user-based measurements of the website audience. More specifically, the
user-based measurement approach could not give a real picture of the actual
website visitors. At the end, recommendations and guidelines for the future
researches are given.
Keywords: E-Metrics, Web Site, Bosnian Market.

27

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OBRALIĆ, Merdžana
PILAV-VELIC, Amila
KULDIJA, Nermin</text>
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                <text>In contrast to other the most significant advantage of web site as  communication channel in terms of customer relationships is possibility to  count and track visitors’ path and thus provides valuable information regarding  their profiling. This possibility is indicated as e-Metrics. Hence, the Web site is  a great tool for a quick and inexpensive obtaining data about users-visitors. In  the process of measuring visits of Web sites there are two approaches: the  server-based measurement and user-based measurement. In this paper, we  explain the use of both approaches, server-based measurement in the case of  Google Analytics and gemiusAudience, and Alexa tool in the context of userbased  measurement. This research is focused on the user-based measurement,  which is observed through the website of the company that operates in the ICT  sector on the domestic-Bosnian market. We studied some of the key  parameters such as "reach", "page views". Furthermore, the identification of  „visitor profile" was made using demographic and other data collected by the  Alexa tool. In line with this, research is extended to a web page in the form of  online questionnaire aimed to define user groups. Therefore, the survey  results are presented and discussed, and then compared with the data  collected by Alexa tools, which is used as a corrective tool for the results  obtained through the survey. This study highlighted possible weaknesses in  user-based measurements of the website audience. More specifically, the  user-based measurement approach could not give a real picture of the actual  website visitors. At the end, recommendations and guidelines for the future  researches are given.  Keywords: E-Metrics, Web Site, Bosnian Market.</text>
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PeerReviewed</text>
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