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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Telemarketing as a Global Market Tool
Adnan Karajbid
International Burch University, Sarajevo, Bosnia and Herzegovina
karajba@hotmail.com
Teoman Duman
International Burch University, Sarajevo, Bosnia and Herzegovina
tduman@ibu.edu.ba
Globalization as unstoppable trend, changes all aspects of life as we know
it. In traditional way of business relations, product was brought in a new
market by a sales representative personally and if the seller would
recognize possible success, business unit would be established in form of
subsidiary, franchise or any other type of business model. If the market
was on a different geographical area, far from headquarters, new business
unit would have to have a full capacity establishment often including
middle management; this actually represents a situation where extra cost
cannot be avoided. Today though, call agent from Sarajevo can sell a
product to buyer in Adelaide in a situation where none of them saw actual
product but all information needed were obtained through websites and
phone lines. The only person that actually saw an item of sale is a
distributor in Melbourne that will get information from Sarajevo that
specific package needs to be delivered to an address in Adelaide. This form
of sales is a new trend that international companies are more than
welcoming, it lets them keep their businesses running and sales high with
significantly lower labor costs. It is already a common practice that
customer support and sales centers of American and Australian companies
are based in South Asia, the only difference that customer will notice is
agents accent but other than that they are giving them all needed
information as if they were in their local communities and they are very
familiar with issues that customer might be having with a company`s
product. So far I have mentioned sales and support being realized over the
phone, but it is just an aspect of what tele-business actually is. The one
that is mostly used is for user telephone advertising and sales in
combination. Product awareness is a stage that every product has to go
through and companies have been trying to make it as shorter as possible
and as cheaper as possible, but now it seems they finally got so long
needed solution. With extremely cheap phone costs and staff that can
locate a customer in any part of the World from one single office,

8

�International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

telephone advertisements are absolute hit of today`s business. Not all
companies are global; there is an example of German insurance company,
selling its policies to German customers but from offices placed all across
Western Balkans. Lower labor costs are significant but not the only reason
for dislocated business operations, management control of all business
aspects is genuinely simpler and more effective. Not all aspects of
telephone marketing and sales are positive, as I have already stated,
agents are often not familiar with type of product or service they are
selling, but this is something that can be resolved with a good training.
Hence, there is another issue that cannot be so resolved in such a simple
way, different legal standards that agents have to be aware of. This will
represent important aspect of this thesis; here I will just give an example
where in Canada and most States in the USA there are laws that enable
person to start a legal process against the certain company for unwanted
calls. Telemarketing is still in a growth phase but it is a trend that helps and
encourages global market development.
Keywords: Telemarketing, Global Market Tool, Western Balkans, Sarajevo..

9

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DUMAN, Teoman</text>
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                <text>Globalization as unstoppable trend, changes all aspects of life as we know  it. In traditional way of business relations, product was brought in a new  market by a sales representative personally and if the seller would  recognize possible success, business unit would be established in form of  subsidiary, franchise or any other type of business model. If the market  was on a different geographical area, far from headquarters, new business  unit would have to have a full capacity establishment often including  middle management; this actually represents a situation where extra cost  cannot be avoided. Today though, call agent from Sarajevo can sell a  product to buyer in Adelaide in a situation where none of them saw actual  product but all information needed were obtained through websites and  phone lines. The only person that actually saw an item of sale is a  distributor in Melbourne that will get information from Sarajevo that  specific package needs to be delivered to an address in Adelaide. This form  of sales is a new trend that international companies are more than  welcoming, it lets them keep their businesses running and sales high with  significantly lower labor costs. It is already a common practice that  customer support and sales centers of American and Australian companies  are based in South Asia, the only difference that customer will notice is  agents accent but other than that they are giving them all needed  information as if they were in their local communities and they are very  familiar with issues that customer might be having with a company`s  product. So far I have mentioned sales and support being realized over the  phone, but it is just an aspect of what tele-business actually is. The one  that is mostly used is for user telephone advertising and sales in  combination. Product awareness is a stage that every product has to go  through and companies have been trying to make it as shorter as possible  and as cheaper as possible, but now it seems they finally got so long  needed solution. With extremely cheap phone costs and staff that can  locate a customer in any part of the World from one single office,telephone advertisements are absolute hit of today`s business. Not all  companies are global; there is an example of German insurance company,  selling its policies to German customers but from offices placed all across  Western Balkans. Lower labor costs are significant but not the only reason  for dislocated business operations, management control of all business  aspects is genuinely simpler and more effective. Not all aspects of  telephone marketing and sales are positive, as I have already stated,  agents are often not familiar with type of product or service they are  selling, but this is something that can be resolved with a good training.  Hence, there is another issue that cannot be so resolved in such a simple  way, different legal standards that agents have to be aware of. This will  represent important aspect of this thesis; here I will just give an example  where in Canada and most States in the USA there are laws that enable  person to start a legal process against the certain company for unwanted  calls. Telemarketing is still in a growth phase but it is a trend that helps and  encourages global market development.  Keywords: Telemarketing, Global Market Tool, Western Balkans, Sarajevo..</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Exporting Opportunities Provided by E-Commerce for
Small and Middle Sized Enterprises
Meryem Kara
Fatih University, İstanbul, Turkey
meryemkara25@gmail.com
Ali Coşkun
Fatih University, İstanbul, Turkey
alicoskun@fatih.edu.tr
E-foreign trade, a way of commerce in which business contacts and
activities such as international marketing and advertising are carried out
through electronic media, without coming face to face increases
competitive power of small and middle sized enterprises (SMEs) with its
fast, economic structure enabling access to world market through internet.
Due to opportunities provided and properties it has, e-foreign trade has
become new way of commerce of the era and this way contributes to
exportation of countries which is the most important source of income of
countries. In this study we will present the results of a research conducted
to analyze the e-foreign trade process of exporters and importers have
experienced in Turkey. In addition current problems of the e-foreign trade
companies in Turkey will be discussed and we offer some solutions to the
problems in the light of the obtained findings. Finally we will suggest some
new opportunities of e-commerce to improve the export of SMEs. As the
research method the interview technique was chosen and we interviewed
30 actively e-foreign trader firms in the Turkish food sector from different
cities.
Keywords: E-Foreign Trade, E-Commerce, E-Trade, Foreign Trade, SMEs.

201

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COSKUN, Ali</text>
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                <text>E-foreign trade, a way of commerce in which business contacts and  activities such as international marketing and advertising are carried out  through electronic media, without coming face to face increases  competitive power of small and middle sized enterprises (SMEs) with its  fast, economic structure enabling access to world market through internet.  Due to opportunities provided and properties it has, e-foreign trade has  become new way of commerce of the era and this way contributes to  exportation of countries which is the most important source of income of  countries. In this study we will present the results of a research conducted  to analyze the e-foreign trade process of exporters and importers have  experienced in Turkey. In addition current problems of the e-foreign trade  companies in Turkey will be discussed and we offer some solutions to the  problems in the light of the obtained findings. Finally we will suggest some  new opportunities of e-commerce to improve the export of SMEs. As the  research method the interview technique was chosen and we interviewed  30 actively e-foreign trader firms in the Turkish food sector from different  cities.  Keywords: E-Foreign Trade, E-Commerce, E-Trade, Foreign Trade, SMEs.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Information-Supported Efficient Frontier for the
Taiwanese Stock Market
Chiang Kao
Department of Industrial and Information Management, National Cheng
Kung University, Tainan, Taiwan
ckao@mail.ncku.edu.tw

The mean-variance portfolio model helps investors to allocate their
available funds to a set of assets, such that the portfolio return will be
maximized at a specified risk level. Since the asset return rates are random
variables, expected values are conventionally used to make the
mathematical model tractable. If the asset return rates can be predicted in
advance, then higher portfolio returns are expected, and the extra returns
obtained are the value of information. This paper introduces the idea of an
information-supported efficient frontier, and the difference between this
curve and the conventional one is the value of information. At the lowest
attainable risk level, the value of information is zero, and it increases along
with the risk level. A case of the Taiwanese stock market illustrates how to
calculate the value of information in portfolio selection in practice.
Notably, the value of information in the Taiwanese stock market is
substantial, indicating that it is worth acquiring the information to better
predict the future stock return rates.
Keywords: Efficient Frontier, Portfolio Selection, Stochastic Programming,
Value of Information, Taiwan Stocks.

81

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              <elementText elementTextId="13262">
                <text>The mean-variance portfolio model helps investors to allocate their  available funds to a set of assets, such that the portfolio return will be  maximized at a specified risk level. Since the asset return rates are random  variables, expected values are conventionally used to make the  mathematical model tractable. If the asset return rates can be predicted in  advance, then higher portfolio returns are expected, and the extra returns  obtained are the value of information. This paper introduces the idea of an  information-supported efficient frontier, and the difference between this  curve and the conventional one is the value of information. At the lowest  attainable risk level, the value of information is zero, and it increases along  with the risk level. A case of the Taiwanese stock market illustrates how to  calculate the value of information in portfolio selection in practice.  Notably, the value of information in the Taiwanese stock market is  substantial, indicating that it is worth acquiring the information to better  predict the future stock return rates.  Keywords: Efficient Frontier, Portfolio Selection, Stochastic Programming,  Value of Information, Taiwan Stocks.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

The Impact of Travel &amp; Tourism Competitiveness Factors
on Tourism Performance: The Case of Silk Road
Countries
Kemal Kantarcı
Akdeniz University, Alanya Faculty of Business, Alanya-Antalya / TURKEY
kantarci@akdeniz.edu.tr
Kazim Develioğlu
Akdeniz University, Alanya Faculty of Business, Alanya-Antalya / TURKEY
kdevelioglu@akdeniz.edu.tr
Nowadays, tourism industry has gained a momentum in balancing
countries’ balance of payments, contributing to GDP, and employment.
These contributions of the industry to local economies made it a critical
sector and a source of foreign currency in many countries of the World. As
a result, obtaining and sustaining competition factors become critically
important. By the similar vein, it can be indicated that tourism
performance of countries will be greatly influenced by competition factors.
In certain studies different models had been used to classify competitive
factors in tourism industry (Hassan, 2000; Dwyer and Kim, 2003). In this
study, we use World Economic Forum’s (WEF) classification of Travel and
Tourism Competitiveness factors to examine resources that are expected
to influence Silk Road countries’ tourism performance. We conceptualized
the tourism performance by two variables: international tourist arrivals
and tourism receipts. WEF’s classification of competitive factors consists of
three sub-indexes and 14 factors that measure these sub-indexes, which
are reported below:


T&amp;T regulatory framework
(Policy rules and regulations,
Environmental sustainability,
Safety and security, Health and hygiene, Prioritization of Travel &amp;
Tourism)



T&amp;T business environment and infrastructure
(Air transport infrastructure, Ground transport infrastructure,
Tourism infrastructure, Information and Communication
Technology (ICT) infrastructure, Price competitiveness in the T&amp;T
industry)

185

�International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo



T&amp;T human, cultural, and natural resources
(Human resources, Education and training, Availability of qualified
labour, Affinity for Travel &amp; Tourism, Natural resources, Cultural
Resources)

Methodology
In this study, we aim to investigate the impact of Travel &amp; Tourism
Competitiveness Factors on the tourism performance of Silk Road
Countries. As a promising project, the Silk Road project is gaining a critical
importance for countries in the region. The list of Silk Road Countries
consists of 28 countries: Albania, Armenia, Azerbaijan, Bulgaria,
China,Croatia, DPR Korea, Egypt, Georgia, Greece, Iran, Iraq, Israel, Italy,
Japan, Kazakhstan, Kyrgyztan, Mongolia, Pakistan, Republic of Korea,
Russia, Saudi Arabia, Syria, Tajikistan, Turkey, Turkmenistan, Ukraine, and
Uzbekistan. We used the data for 23 countries and excluded 5 countries
because of lack of data. Countries that are excluded from the list are DPR
Korea, Iran, Iraq, Turkmenistan, and Uzbekistan.
In order to perform multiple regression analyses to investigate the
relationship between competitive factors and country performances, we
used the data of The World Economic Forum’s “The Travel and Tourism
(T&amp;T) Competitiveness Index” for the years between 2008 - 2011.
Findings
Performance of two-separate multiple regression analyses postulated for
the first analysis that The Silk Road Countries’ tourist arrivals as a
performance variable is influenced by three competitive factors, namely,
air transport infrastructure, ground transport infrastructure, and cultural
resources. For the second analysis, findings revealed that tourism receipts
of the Silk Road Countries are influenced by five competitive factors: Air
transport infrastructure, ground transport infrastructure, environmental
sustainability, health-hygiene, and cultural resources.
Keywords: Travel &amp; Tourism Competitiveness Index, Strategic Marketing,
Silk Road Countries, Tourism Performance.

186

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                    <text>International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

The Impact of Travel&amp;Tourism Competitiveness Factors on Tourism
Performance: The Case of Silk Road Countries
Kemal Kantarci
Akdeniz University, Alanya – Antalya, Turkey
kantarci@akdeniz.edu.tr
Kazim Develioglu
Akdeniz University, Alanya – Antalya, Turkey
kdevelioglu@akdeniz.edu.tr
Abstract
The Silk Road project is a tourism-based project that aims to increase welfare and
performance of member societies. In order to explore potential determining factors
of the Silk Road countries’ performance, we used Travel and Tourism
Competitiveness pillars as independent and international tourist arrivals and tourism
receipts dependent variables. Multiple regression analyses results revealed that air
transport infrastructure is the most influential factor in explaining variance in
performance variables. Other independent variables to be mentioned are ground
transport infrastructure, cultural resources, environmental sustainability, and health
and hygience.
Key words: Travel&amp;Tourism Competitiveness Index, Strategic Management, The
Silk Road Project, Tourism Performance

Introduction
Importance of competition factors on performance of countries has long been recognized.
As the globalization increases, it becomes more difficult to sustain competitive advantages,
which results to performance of countries. This difficulty also has been felt in tourism
industry by policy makers at national and firm level, because of current global crisis that
increased competition among nations. As the result, policy makers develop competitive
strategies to increase performance of their countries. Obtaining a sustainable competitive
advantage and increasing tourism performance have been a central concern for strategy
makers and necessitate discovery of potential causes for a successful performance. In order
to develop an answer for this concern, authors of this study use Travel and Tourism
Competitiveness pillars as potential causes of tourism performance for the Silk Road
countries.
Literature Review
Nowadays, tourism industry has gained a momentum in balancing countries’ balance of
payments, contributing to GDP and employment. These contributions of the industry to
local economies made it a critical sector and a source of foreign currency in many
countries of the World. As a result, obtaining and sustaining competitive advantage
become critically important. The long term economic performance of countries mainly
depends on their success in creating and sustaining sectors that produce revenue and
employment. In order to obtain long-term sustainable economic performance, countries try

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

to develop competitive advantages over other countries. As Onsel et al. (2008) indicate “in
order to provide firms the necessary opportunities to survive and realize global competitive
advantage, it is essential to define the relative competitive position of their home
country…A nation’s competitiveness can be viewed as its position in the international
marketplace compared to other nations of similar economic development” (pp. 222). At the
industrial level, “the potential for any country’s tourism industry to develop will depend
substantially on its ability to maintain competitive advantage in its delivery of goods and
services to visitors (Dwyer, et al., 2000: 9). Discussions regarding competitive advantage
at the regional level fueled fire of theories of new economic geography and regional
economy (Vukovic, et al., 2012). Establishment of European Union can be appraised as
the major regional economic movement. One the biggest contribution has been made by
Porter (2004) by explaining sources of innovativeness and competitiveness in the
framework of regional clusters of related sectors. Regional competitiveness described as
“the ability of a region to generate income and sustain the employment level with the aim
of domestic and international competition” (DTI, 2002: 3).
Economic Forum (2011) defines competitivenessas the set of institutions, policies, and
factors that determine the level of productivity of a country. The level of productivity, in
turn, sets the level of prosperity that can be earned by an economy. The productivity level
also determines the rates of return obtained by investments in an economy, which in turn
are the fundamental drivers of its growth rates. In other words, a more competitive
economy is one that is likely to grow faster over time and exhibit a superior performance.
As Reed and DeFillippi (1990) indicate “superior performance is correlated with
competitive advantage, and achieving an advantage will automatically result in higher
performance” (pp. 90). Early studies of competitiveness stated that competitiveness
resulted from certain key driving factors, such as capital, trade, investment, government
spending, foreign direct investment, etc. New trade theory accentuates on factors like
skilled labor, specialized infrastructure, networks of suppliers, and localized technologies.
In addition to macro-economic approaches cited above, some micro-economic perspectives
are also available. One of the most influential perspectives is Porter’s cluster theory, which
posits that geographical clusters encourage both operational effectiveness and distinctive
strategic positions (Porter 1990). Another perspective is the Shumpeterian’s theory of
entrepreneurship, which focuses on the role of technology and entrepreneurs in creating
innovation and learning. In order to create a competitive position, there are three broad
groups of factors [(European Commission, 2003: Martin (edt)]:




Infrastructure and accessibility
Human capital
R&amp;D and innovation, demography.

In certain studies different models were used to classify competitive factors in tourism
industry (Hassan, 2000; Dwyer and Kim, 2003). In this study, we use World Economic
Forum’s (WEF) classification of Travel and Tourism Competitiveness factors to examine
resources that are expected to influence Silk Road countries’ tourism performance.
Leadership of United Nations World Tourism Organization (UNWTO) played the key role
to organize 28 countries from Asia, Europe, and Africa and formed the Silk Road Project.
The Member States currently involved in the Silk Road Program include: Albania,
Armenia, Azerbaijan, Bulgaria, China, Croatia, DPR Korea, Rep. Korea, Egypt, Georgia,

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Greece, Iran, Iraq, Israel, Italy, Japan, Kazakhstan, Kyrgyzstan, Mongolia, Pakistan,
Russia, Saudi Arabia, Syria, Tajikistan, Turkey, Turkmenistan, Ukraine and Uzbekistan
(UNWTO, 2012: 4). The Silk Road Countries are aware of the importance of the tourism
industry in order to develop and be competitive. In order to succeed this result, the Silk
Road countries should increase their capabilities and develop a competitive position to
attract more tourists from around the world. In this sense, tourism performance can be
evaluated as a result of using competition tools effectively in order to create a sustainable
macroeconomic environment.
In the study, we conceptualized the tourism performance by two variables: international
tourist arrivals and tourism receipts. WEF’s classification of competitive factors consists of
three sub-indexes and 14 factors that measure these sub-indexes, which are reported below:


T&amp;T regulatory framework

(Policy rules and regulations, environmental sustainability, safety and security, health
and hygiene, prioritization of travel and tourism)
 T&amp;T business environment and infrastructure
(Air transport infrastructure, Ground transport infrastructure, Tourism infrastructure,
Information and Communication Technology (ICT) infrastructure, Price
competitiveness in the T&amp;T industry)
 T&amp;T human, cultural, and natural resources
(Human resources, Education and training, Availability of qualified labor, Affinity
for Travel &amp; Tourism, Natural resources, Cultural Resources)

Methodology
In this study, we aim to investigate the impact of Travel&amp;Tourism Competitiveness
Factors on the tourism performance of Silk Road Countries. As a promising project, the
Silk Road project is gaining a critical importance for countries in the region. The list of
Silk Road Countriesconsists of 28 countries: Albania, Armenia, Azerbaijan, Bulgaria,
China,Croatia, DPR Korea, Egypt, Georgia, Greece, Iran, Iraq, Israel, Italy, Japan,
Kazakhstan, Kyrgyztan, Mongolia, Pakistan, Republic of Korea, Russia, Saudi Arabia,
Syria, Tajikistan, Turkey, Turkmenistan, Ukraine, and Uzbekistan. We used the data for
23 countries and excluded 5 countries because of lack of data. Countries that are excluded
from the list are DPR Korea, Iran, Iraq, Turkmenistan, and Uzbekistan.
In order to perform multiple regression analyses to investigate the relationship between
competitive factors and country performances, we used the data of The World Economic
Forum’s “The Travel and Tourism (T&amp;T) Competitiveness Index” for the years between
2008-2011, excluded 2010 because of lack of data.

Findings
We performed two-separate multiple regression analyses and results postulated for the first
analysis that the Silk Road Countries’ tourist arrivals as a performance variable is
influenced by three competition pillars, which are air transport infrastructure, ground
transport infrastructure, and cultural resources. For the second analysis, findings revealed
that tourism receipts of the Silk Road Countries are influenced by five competitive pillars:

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Air transport infrastructure, ground transport infrastructure, environmental sustainability,
cultural resources, and health-hygiene.
Table 1: Regression Analysis Results for Competitiveness Pillars and International Tourist Arrivals
Independent Variables

Beta

Constant

Significance of t

-10510.379

Air transport infrastructure

0.695

0.000

Ground transport infrastructure

-0.476

0.000

Cultural resources

0.347

0.001

R2

F

Significance of F

0.50

28.673

0.000

*Dependent variable: International tourist arrivals

Table 1 portrays the results for the first regression analysis results for competitiveness
pillars and international tourist arrivals. The regression model obtained is significant at
95% significance level and explains 50% of variance in dependent variable (F= 28.673; p=
0.000; R2= 0.50). As it can be seen from Table 1, out of 14 competition pillars, only 3 of
them have statistically significant impact on the number of international tourist arrivals, as
dependent variable. Scores imply that the most significant variable to influence tourist
arrivals is air transport infrastructure, which accounts 37% variance in dependent variable.
Other independent variables to influence international tourist arrivals are found to be
ground transport infrastructure (Beta= -0.476; p= 0.000) and cultural resources (Beta=
0.347; p= 0.001).

Table 2: Regression Analysis Results for Competitiveness Pillars and International Tourism
Receipts
Independent Variables

Beta

Constant

Significance of t

-19681.719

Air transport infrastructure

0.609

0.000

Cultural resources

0.531

0.000

Ground transport infrastructure

-0.540

0.000

Environmental sustainability

0.318

0.001

Health and Hygiene

-0.250

0.001

R

F

Significance of F

0.66

33.050

0.000

2

*Dependent variable: International tourism receipts

The impact of competition pillars on international tourism receipts has been summarized at
Table 2. The regression model is statistically significant at 95% significance level and
explains 66% variance in dependent variable, international tourism receipts (F= 33.050; p=
0.000; R2= 0.66). There are five independent variables that have explanatory power to
explain the variance in dependent variable are air transport infrastructure (Beta= 0609; p=
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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

0.000), cultural resources (Beta= 0.531; p= 0.000), ground transport infrastructure (Beta= 0.540; p= 0.000), environmental sustainability (Beta= 0.318; p= 0.00), and health and
hygiene (Beta= -0.250; p= 0.001).
Discussion
Based on the findings reported in findings part of this study, we can postulate that the most
significant variable to have impact on tourism performance is air transport infrastructure.
In or two separate multiple regression analyses, air transport infrastructure is found to have
impact on our tourism performance variables, international tourist arrivals and
international tourism receipts. Because conditions of air transport infrastructure is easily
observed and evaluated by tourists and provides easy accessibility to destinations for them;
it is capable to influence the choice of destinations.
Cultural resources and environmental sustainability are other two independent variables
that have impact on dependent variable, tourism performance. Cultural resources variable
has capability to explain the variance in tourist arrivals and tourism receipts variables. The
result is not surprising because many tourists choose a destination not only for sun and sea
but also some events like international fairs and exhibitions, cultural sites, and sport events.
Environmental sustainability is also important to influence tourism performance because
this pillar includes variables such as, environmental regulations, sustainability of travel and
tourism industry development and threatened species, which are directly related to
attractiveness of a destination.
Health and hygiene and ground transport infrastructure have been found to influence
tourism performance negatively. Potential explanation for this result could be destructive
impact of global economic crisis which necessitated many governments in applying budget
cuts in infrastructure investments and health care system to balance national budget
deficits. Our suggestion is that owners, managers and associations in tourism sector should
lobby national governments about preventing cut in the budget.

References
DTI (Department of Trade and Industry). (2002). A Modern Regional Policy for the United
Kingdom. London.
Dwyer, L., Forsyth, P. and Rao, P. (2000). The price competitiveness of Travel and
Tourism: A Comparison of 19 Destinations. Tourism Management, 21, 9-22.
Dwyer, L. and Kim, C. (2003). Destination Competitiveness: Determinants and Indicators,
Current Issues in Tourism, 6, 369-414
European Commission. (2003). Ronald L. Martin (edt). A Study on the Factors of Regional
Competitiveness. Draft Final Report for the European Commission DirectorateGeneral Regional policy.
Hassan, S. (2000). Determinants of Market Competitiveness in an Environmentally
Sustainable Tourism Industry, Journal of Travel Research, 38, 239-245.

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Onsel, S, Ulengin, F., Ulusoy, G., Aktas, E., Kabak, O. and Topcu, Y. I. (2008). A New
Perspective on the Competitiveness of Nations, Socio-Economic Planning
Sciences, 42, 221-246.
Porter, M. (1990). Competitive Advantage of Nations, Free Press, New York.
Porter, M. (2004). Competitive Advantage, Free Press, New York.
Reed, R. and DeFillippi, R. J. (1990). Causal Ambiguity, Barriers to Imitation, and
Sustainable, Competitive Advantage. Academy of Management Review, 15:1, 88102.
UNWTO. (2012-2013). The Silk Road Action Plan.
Vukovic, D., Jovanovic, A. and Dukic, M. (2012). Defining Competitiveness through the
Theories of new Economic Geography and Regional Economy, J. Geogr. Inst.
Cvijic., 62(3), 49-64).
World Economic Forum. The Travel&amp;Tourism Competitiveness Report, 2007.
World Economic Forum. The Travel&amp;Tourism Competitiveness Report, 2008.
World Economic Forum. The Travel&amp;Tourism Competitiveness Report, 2009.
World Economic Forum. The Travel&amp;Tourism Competitiveness Report, 2011.

6

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DEVELIOGLU, Kazim</text>
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                <text>Nowadays, tourism industry has gained a momentum in balancing  countries’ balance of payments, contributing to GDP, and employment.  These contributions of the industry to local economies made it a critical  sector and a source of foreign currency in many countries of the World. As  a result, obtaining and sustaining competition factors become critically  important. By the similar vein, it can be indicated that tourism  performance of countries will be greatly influenced by competition factors.  In certain studies different models had been used to classify competitive  factors in tourism industry (Hassan, 2000; Dwyer and Kim, 2003). In this  study, we use World Economic Forum’s (WEF) classification of Travel and  Tourism Competitiveness factors to examine resources that are expected  to influence Silk Road countries’ tourism performance. We conceptualized  the tourism performance by two variables: international tourist arrivals  and tourism receipts. WEF’s classification of competitive factors consists of  three sub-indexes and 14 factors that measure these sub-indexes, which  are reported below:   T&amp;T regulatory framework  (Policy rules and regulations, Environmental sustainability,  Safety and security, Health and hygiene, Prioritization of Travel &amp;  Tourism)   T&amp;T business environment and infrastructure  (Air transport infrastructure, Ground transport infrastructure,  Tourism infrastructure, Information and Communication  Technology (ICT) infrastructure, Price competitiveness in the T&amp;T  industry)    T&amp;T human, cultural, and natural resources  (Human resources, Education and training, Availability of qualified  labour, Affinity for Travel &amp; Tourism, Natural resources, Cultural  Resources)  Methodology  In this study, we aim to investigate the impact of Travel &amp; Tourism  Competitiveness Factors on the tourism performance of Silk Road  Countries. As a promising project, the Silk Road project is gaining a critical  importance for countries in the region. The list of Silk Road Countries  consists of 28 countries: Albania, Armenia, Azerbaijan, Bulgaria,  China,Croatia, DPR Korea, Egypt, Georgia, Greece, Iran, Iraq, Israel, Italy,  Japan, Kazakhstan, Kyrgyztan, Mongolia, Pakistan, Republic of Korea,  Russia, Saudi Arabia, Syria, Tajikistan, Turkey, Turkmenistan, Ukraine, and  Uzbekistan. We used the data for 23 countries and excluded 5 countries  because of lack of data. Countries that are excluded from the list are DPR  Korea, Iran, Iraq, Turkmenistan, and Uzbekistan.  In order to perform multiple regression analyses to investigate the  relationship between competitive factors and country performances, we  used the data of The World Economic Forum’s “The Travel and Tourism  (T&amp;T) Competitiveness Index” for the years between 2008 - 2011.  Findings  Performance of two-separate multiple regression analyses postulated for  the first analysis that The Silk Road Countries’ tourist arrivals as a  performance variable is influenced by three competitive factors, namely,  air transport infrastructure, ground transport infrastructure, and cultural  resources. For the second analysis, findings revealed that tourism receipts  of the Silk Road Countries are influenced by five competitive factors: Air  transport infrastructure, ground transport infrastructure, environmental  sustainability, health-hygiene, and cultural resources.  Keywords: Travel &amp; Tourism Competitiveness Index, Strategic Marketing,  Silk Road Countries, Tourism Performance.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Exploring the Potential Contribution of B&amp;H Diaspora to
Economic
Lejla Kamenjas
Sarajevo, Bosnia and Herzegovina
lejla.kamenjas@gmail.com
Bosnia and Herzegovina has recently experienced a period of violent
conflict that caused mass emigration of around one fourth of its
population. In the period following the conflict, we have seen a process of
establishment of a strong transnational community of B&amp;H Diaspora. This
thesis aims to explore possible solutions for increased involvement of B&amp;H
Diaspora in enhancing its economic development. Overview of the current
contributions of B&amp;H Diaspora is first provided. It includes remittances,
skills transfer, investment, tourism, and other areas of contribution. Then,
the results of the survey originally conducted for this thesis, providing
information about potential available for exploiting it for, and willingness
of B&amp;H Diaspora to use it for, economic development of B&amp;H. Based on
the survey analysis, alternative solutions for engagement of diasporas in
economic development of a country, available in literature, were reviewed
and their appropriateness, effectiveness and means of implementation
were discussed. The results of the thesis reveal large potential of B&amp;H
Diaspora that still remain unexploited and provides a range policy
recommendation for B&amp;H institutions dealing with the economic
development of the country, offering solutions for enhancing large
contribution of B&amp;H Diaspora.
Keywords: Migrations, Diaspora, B&amp;H, Potential, Diaspora Survey.

188

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                    <text>International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Exploring the potential contribution of B&amp;H diaspora to economic
development of B&amp;H1
LejlaKamenjaš
Centre for Economic Development and Research, Sarajevo, Bosnia-Herzegovina,
kamenjas@cedar.ba

Abstract

Bosnia and Herzegovina (B&amp;H) was subjected to a period of violent conflict
that caused mass emigration of around one fourth of its population. In the
period following the conflict, we have seen a process of establishment of a
strong transnational community of B&amp;H Diaspora. This paper investigates
how the Diaspora enhances the economic development of B&amp;H on a unique
survey conducted in 2012; it then investigates if additional forms of
economic support are in place. Based on the survey analysis, alternative
solutions for engagement of Diasporas in economic development of a
country, available in literature, were reviewed and their appropriateness,
effectiveness and means of implementation were discussed. The results of
the article reveal large economic and investment potential of B&amp;H Diaspora
that still remains unexploited and provides a range policy recommendation
for B&amp;H institutions dealing with the economic development of the country,
offering solutions for enhancing large contribution of B&amp;H Diaspora.
Keywords: migrations, diaspora, Bosnia and Herzegovina, potential,
diaspora survey
Introduction
Migration and development are no longer been considered separate, but rather interlinked
and complementary issues. The focus of the debate has shifted from the negative effects of
migration to the potential benefits migrants can offer as agents of development for both
their home and host countries. Many developing countries rely on diaspora businesses,
investments and knowledge as main drivers of their economic development. Bosnia and
Herzegovina (B&amp;H) well illustrates ongoing trends towards diaspora engagement and
showing the complexity of this topic. The potential of Diaspora is recognized and some
efforts are made both from government and international institutions to mobilize B&amp;H
diaspora for development. However, the issue is still very challenging task, since there is
no consensus within B&amp;H institutions about the issue, institutional capacities are rather
weak, and diaspora is divided along ethnic lines, where ethnic Serbs and ethnic Croats are
more interested in contributing to the development of Serbia and Croatia, respectively.
Consequently, this paper aims at investigating the potential for contribution, willingness
for contribution, and possible means of contribution of B&amp;H Diaspora to the economic
development of the country.
Bosnia and Herzegovina‘s historical situation and wars that have occurred on this area
contributed to higher level of migrations, so nowadays BIH is placed among the top ten
1

This research is a part of the project named:„Linking Rural Entrepreneurs and Diaspora in Albania and
Bosnia and Herzegovina―, under the RRPP Western Balkans.

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

countries with the largest diaspora as a share of population, according to the estimates by
the Ministry of Human Rights and Refugees (MHRR) reported in the BIH Migration
Profile for 2011. International organization for Migration (IOM) and Migration and
Development Department, recognize the link between migration and development as
increasing. Migrants make considerable progress and contribution worldwide, through
their involvement in capacity building projects in their origin country, remittances they
send back home, knowledge, education and connections they established in migrant
country. Generally, migrant contribution can be distinguished as: human capital and
financial advantages. All of the above contributes to technological development, economic
activities and cultural enrichment.
The purpose of the paper is to determine willingness and opportunities of BH Diaspora to
invest their assets in origin country. We will determine economic potential of B&amp;H
diaspora due to increase of economic activity in BIH.
We set the research question as follows:
What is the current potential of BH Diaspora and what are the possible solutions for
improving possible economic engagement in Bosnia and Herzegovina?
Paper is further organized in three main sections. Section 1. Problem description focuses
on BIH Diaspora and its current engagement, Section 2. Data and Methodology describes
the sampling scheme, descriptive and inferential methodology and gives the results of the
analysis, Section 3. Conclusion sets the concluding remark and the policy
recommendations.
Problem Description
Territorial status and historical events in Bosnia and Herzegovina created such an
environment suitable for migrations so BIH have a long migration history which started in
early 60‘s when first wave of migrants left BIH for work opportunities abroad, so called
―guest workers‖ (Germ. Gasterbeiters). Germany was traditionally destination country of
labor migrants from ex-Yugoslavia in the first wave, but also many migrants left to Austria
and other Western Europe countries.
Second period which matches with the war 1992-95, was marked by mass population
displacement of about half of the entire population. UNHCR data estimates the total
number of refugees at the end of 1992 was around 1.8 million, and the most interesting
countries for our migrants were neighboring countries as Croatia (714.000 migrants),
Serbia and Montenegro (495.000 migrants) and around 537.000 migrants outside exYugoslavia. (Tabeau &amp; Bijak, 2005). In that first wave there was another large outflow, in
a time when Srebrenica massacre happened. ―This is in line with generally observed
patterns of forced migration, when people flee to neighboring countries first, and then
chose more distant destination attracted by economic opportunities (acting as push factors)
or lack of prospects in the neighboring countries (acting as pull factors).‖ (Kačapor-Džihić
&amp; Oruč, 2012).
Based on BIH Migration Profile for 2010 the leading destination country of Bosnian
migrants were again neighboring countries where 40% of them left to Croatia, Serbia,
Montenegro or Slovenia, while around 28% left to Germany, Austria (7%), Sweden (5%),
Slovenia (3,5%), Switzerland, Turkey and USA (app. 2% each). Finally second period is
mainly characterized by great outflows and post-war return of emigrants to BIH.

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Third period, started from the beginning of the new century until now. Main characteristic
is voluntary migration of workers, students and migrant family members. Literature shows
that emigration to United States of America (USA) decreased and emigration to Slovenia
increased. Unfortunately, data on emigration to other countries are not available, but some
authors interviewed agree that the emigration to other already mentioned countries also
increased (Kačapor-Džihić &amp; Oruč, 2012). OECD database shows that between 15.000 and
20.000 Bosnians on average emigrates every year to the EU since 2000. Also, there is
significant migration of workers to neighboring countries (ex-Yugoslavia). Again, the most
interesting destination is Slovenia, but also a large proportion on workers leaves to Croatia
and Montenegro. ―According to the experts‘ estimates, the figures for migration to Croatia
and Montenegro are somewhat larger, particularly in terms of circular migration, as a large
number of temporary workers in construction and tourism sector work in these two
countries over the summer season, and return to BiH. They are not recorded in the work
permits figures, as both countries have large informal sector and many workers from BiH
are employed without a contract. ― (Kačapor-Džihić &amp; Oruč, 2012).
BIH Migration Profile for 2011 showed that 43,4 % of total Bosnian and Herzegovina
population reside outside their origin country. These data for most states do not include the
second and third generation emigrants BiH who were born in the receiving state2.
Table 1: Stock of emigrants from BiH by country of destination
Country
USA
Croatia
Germany
Serbia
Austria
Slovenia
Sweden
Switzerland
Australia
Canada
Italy
Denmark
Norway

Estimates
350.000
300.000
240.000
150.000
150.000
150.000
80.000
60.000
60.000

Official data
120.655
262.620
240.000
131.108
133.585
97.142
56.127
59.222
37.898

Source of official data
US Census Bureau
Agency of Statistics of Croatia
Agency of Statistics of Germany
Agency of Statistics of Serbia
EUROSTAT
Agency of Statistics of Slovenia
Agency of Statistics of Sweden
Agency of Statistics of Switzerland
Ministry of Immigration and
Citizenship of Australia
50.000
28.735
Agency of Statistics of Canada
40.000
29.066
Agency of Statistics of Italy
23.000
22.338
Agency of Statistics of Denmark
16.000
15.918
Agency of Statistics of Norway
Source: BiH Ministry of Security, BiH Migration Profile 2011

The first five countries are considered to be ―traditionally destination countries of
emigrants from Bosnia and Herzegovina‖. Many of the literature states these countries
with strong diaspora communities and associations because of the long migration history
of BIH citizens related to these countries.
According to DIOC-E 2000 Database (release 2.0) 51,4% of Bosnian migrants are women,
11,9% young people age 15-24 and 11,2% is tertiary educated.
A study performed by Uvalic (2005) indicates a high percentage of 80 % of PhD graduates
which emigrated from BIH, showing enormous ―brain drain‖ from BIH. Unfortunately,
there are no studies which show structure of this ―brain drain‖ divided by professions and
effects on labor market in Bosnia and Herzegovina.
De Zwager and Gressmann (2010) conducted a survey on 1.216 migrants from Bosnia who
visited BIH during the holiday season and discovered that our migrant population involves
2

Migration Profile for 2010

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

mostly entire families and are mostly a great part of economically active population, and
that average age in EU countries of BIH migrants is 41 year while in neighboring countries
37 years. These findings lead to the conclusion that BIH will have huge problems with
ageing population and will have to import labor force. This survey showed that BIH
migrants in the vast majority work in the formal sector, and do not have intention of
returning home before the retirement. Observing frequency of home visits, they concluded
that BIH migrants still have strong ties with Bosnia and Herzegovina.
Current Engagement of BH Diaspora
BH Diaspora is currently engaged in BIH trough several channels which are respectively
remittances, investments and skills transfer.
Bosnia and Herzegovina ranks 12th on the list of Top Emigration Countries as a
percentage of population (2010) with a score of 38,9%3 of emigrants from 3,752 million of
estimated population in 20114, meaning that almost 1/3 of total population lives abroad,
mostly in Western Europe. These facts place BIH's Diaspora as one of the most numerous
Diasporas in the world.
Data taken from the World Bank shows that Workers‘ remittances as a percentage of GDP
represent a valuable amount in that relation every year, which can be seen in the following
table5:
Table 2: Remittances as a percentage of GDP in BIH
Country name
Bosnia and
Herzegovina

2003
20,9

2004
20,67

2005
18,66

2006
17,39

2007
17,67

2008
14,75

2009
12,49

2010
11,44

Source: World Bank data

The World Network of Bosnian Diaspora estimates remittances on at least 3 billion KM in
2011, saying that most of these amounts is sent through informal channels. Based on BIH
Central Bank, remittances to BIH represent 40 % of total inflow and De Zwager and
Gressmann (2010, p.13) assert that only 22,5 % of those remittances is sent through formal
channels.
There are two types of investments that can be provided by diaspora, direct investments
and households‘ investments. There are no exact data about the extent of contribution of
BiH Diaspora through any of the two investments channels. However, sporadic evidence
suggests that BiH Diaspora is investing in starting new businesses, purchase of land and
houses, which is mainly households‘ investment. As the inflows of direct investments to
BiH are generally very low, consequently the Diaspora‘s involvement through this channel
cannot be expected to be significant.
Transfer of skills from diaspora to their homeland can be performed in two ways, return
and ―virtual return‖, where the skills are transferred by using new means of communication
3

Development Prospects Group - The World Bank. Migration and Remittances Factbook 2011. The World
Bank.
4
The World Bank Data about Bosnia and Herzegovina, from: http://data.worldbank.org/country/bosnia-andherzegovina. We emphasize the estimated values because the last official census was performed before the
war in 1991.
5
Data from the World Bank on Bosnia and Herzegovina.

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without the need for change of place of living. Also, it can be either permanent or
temporary return. Unfortunately, the data about return by education and/skills of returnees
are not available, so the only solution for providing insight about current level of
contribution of BiH diaspora through skills transfer can be by providing information about
the return, regardless of their skills, which can at least suggest the approximate level of the
skills transfers flows.
Regarding the programs that would attract return of highly skilled members of BiH
Diaspora, no such activity has been conducted by BiH government. Only two programs
were conducted, Brain Gain Plus (BG+) by World University Service (WUS) from Austria
and another by IOM, called Temporary Return of Qualified Nationals (TRQN). Brain Gain
Plus program was focused on temporary placement of academics from BiH Diaspora at
public universities in BiH. Also, they have created a database of academics from diaspora
who are interested in temporary placements in BiH. More effective was the TRQN
program, supported by the government of Netherlands, which managed to attract more than
800 BiH nationals from abroad and provide them temporary placement, mainly in industry
(26%), self-employment (21%), education (20%) and health (15%).
Data and Methodology
The empirical strategy aiming at measuring latent resources available within the BiH
diaspora community (such as savings, skills, and social capital) and their willingness to
engage it in activities that would increase economic development of the country is based
on the survey of BiH diaspora, using a questionnaire that contains a mix of mutually
reinforcing qualitative and quantitative questions. The survey attempted to research the
following: Interest (willingness) and potential capacity (availability) of the Bosnian
Diaspora have to invest in their home country and to identify the potential channels
through which they can contribute to BIH economy.
The questionnaire used in the survey is designed based on the literature review on diaspora
potential an previous empirical research on this topic. It was available in Bosnian language
and was developed using SurveyMonkey, an online survey software and questionnaire
tool. Survey started in August 2012 and finished in November 2012. All people from
Bosnia and Herzegovina living abroad were invited to participate in the survey. Potential
respondents were contacted through e-mail invitations, personally and through different
Diaspora associations and unions (Congress of North American Bosnians, Federation of
Balkan American Associations, and World Alliance of Diaspora) so as through Ministry
for Human Rights and Refugees of BIH. Given that we did not have sufficient answers at
the beginning, calls were repeated several times.
The questionnaire consists from 62 closed-ended (yes/no, multiple-choice, rating scale,
etc.) and open-ended (comments) questions divided in 7 modules. The modules reveal
information as regards to education level, job and income, entrepreneurship ability,
financial capital (savings and remittances) and social capital (links with home country and
affiliation to Diaspora association). Although not in an ordinary sense, we devote the last
module to demographic information in order to gather background information on migrants
in Diaspora. Also, questions are constructed in the way as to be as much as clear to the
respondents while answers in percentages are avoided for the same reason.

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The questions were analyzed primarily by using descriptive statistics, in order to transform
data collected through the survey into information that will serve as inputs into further
discussion of possible solutions for enhancing engagement of diaspora by each of possible
channels, such as remittances, investments, transfer of skills, tourism, another contribution.
Then, inferential statistical analysis is provided, where we analyzed significance of means
for considerable variables. Ethnicity is very sensitive question for our Diaspora so when it
comes to ethnicity we used Identity points, based on Taeku Lee which extended analysis
on identity points to measuring ethno racial self-identification in surveys as one potentially
fruitful means of bridging this gap. (Lee 2009)
We have found that 26,7 % of respondents own a business, and 96,7 % of them located
their business in a country of current living, while 3,3 % have business located in Bosnia
and Herzegovina. Those who have a business outside of BIH, still have some but also very
weak connections with BIH through: importing products from BIH, employment of
seasonal workers from BIH, branching/manufacturing facilities in BIH, financial support
and investments in BIH.
Table 3: Business connections with BIH
Yes

No

Import products from BIH
Employment of seasonal workers from BIH

5,30%
5,60%

71,10%
77,80%

No, but I am
interested
23,70%
16,70%

Branche / manufacturing facility in BIH

5,60%

86,10%

8,30%

Provide financial support and investment in
BIH

20,00%

68,60%

11,40%

31,80%
Source: Own calculation based on survey

54,50%

13,60%

Other

The results also suggest that 49,3 % of respondents have never invested in BIH, while 50,8
% did. More than a half of them invested in urban areas, and the rest in rural or both areas.
Respondents mostly invested in buying apartments/houses (58%), business start-ups
(26%), government bonds (8%), land (5%) and company shares (3%).
42,2 % of the sample is interested to invest more in Bosnia and Herzegovina, 20 % is not
and 37,5 % do not know. Main reasons for the lack of interest indicate what is already
stated in literature as a main problem in Bosnia and Herzegovina, investment uncertainty
(39%). Other reasons are: lack of savings (19%), no investment ideas (22%), complicated
start-up procedures (11%) and respectively great investment demands, lack of local
government support and high taxes (3%).
Those interested in investing want to start up a business (66,7 %), buy a land (9,8 %) or a
house/apartment (21,6 %). Only 2 % want to invest in company shares. Urban and rural
areas are interested to 45,3 % of the sample, while urban area exclusively to 30,2 %, and
rural area to 3,8 % of the sample.
In the framework of inferential statistics we conducted two types of tests in order to
determine statistical significance in means: t-test and one-way ANOVA.
T-test was used for variables with two categories and one-way ANOVA for variables with
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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

more than two categories within.
Finally, for interpretation of the results in this paper we will use only those variables with
significant p-values.
The research has shown there are significant differences when it comes to gender and
willingness to offer skilled in BIH. Female respondents are more prone to offer their skills
in BIH than their male counterparts (Mean: male=1,243243; female=1.652174). These
variables are taken as statistically significant with the p-value of 0.0490 within 95%
Confidentiality Interval. Finally, interest for investing in BIH is more noticeable with those
respondents who hold the BIH citizenship based on Barlett's test for equal variances
performed under the one-way ANOVA, where p-value of 0,0509 shows statistical
significance.
Ethnicity is very sensitive question for our Diaspora so when it comes to ethnicity we used
Identity points, based on Taeku Lee6 which extended analysis on identity points to
measuring ethno racial self-identification in surveys as one potentially fruitful means of
bridging this gap. (Lee 2009)
Limitations
The main limitation of any online survey, including this one, is the difficulty in achieving a
satisfactory representation of the desired demographic. Thus, we can expect three main
types of biases as part of this survey. First, there is the sample selection problem of online
surveys, i.e. that only those individuals who use the internet are potential interviewees.
Second, the sample is usually biased towards more educated individuals. Third, the
supposition is that willingness to participate in such surveys is proportional to the degree to
which the individual maintains ties with her or his home country. Therefore, results may be
slightly biased towards a greater potential and/or willingness to contribute than is typical.
However, a survey such as this, where a country‘s Diaspora lives in numerous destination
countries, cannot be conducted practically in any other way. Therefore the drawbacks of
such a method must be accepted if we wish to study this target population. Another
problem we faced during this survey is a lack of interest so the 112 is the final number of
the respondents, making sample slightly biased but statistically acceptable.
Conclusion
Diaspora is generally recognized as valuable economic potential for its origin country.
Current Engagement of Diaspora in BiH is seen through remittances, investments, skills
transfer and philanthropic contribution. Literature on this issue states on great financial
pools which were created during time in Diaspora, which could be invested in BIH and
create benefits for both individual investor and BIH economy. Studies have shown a great
percentage of highly educated young migrants with skills and willingness to contribute its
home country through different channels, even though temporary or permanent return. This
paper has provided empirical evidence and solutions for further engagement of BiH
diaspora for economic development of the country.
Individuals living and working in diaspora earn relatively higher income than individuals
in a origin country. Increased incomes increase investment and entrepreneurial activity
6

Lee, T. (2009) Between Social Theory and Social Science Practice: Toward a New Approach to the Survey
Measurement of 'Race'. Cambridge University Press.

7

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

among diaspora population because of greater amount of disposable income available for
investment activity. „On balance, the amount of net savings retained by Bosnian migrant
HHs abroad remains substantial at EUR 8,508 on average per annum. And, due to the high
number of BiH households in long-term migration (conservatively estimated at between
480,000–536,000), the total estimated pool of annual ―retained savings‖ for 2009 is EUR
4,660 million. By means of simple extrapolation over BiH‘s near 20-year overall mass
migration experience (since the Balkan wars), it can be imagined that this accumulated
capital pool now stands at many billions of euro. ―
Money sent to Bosnia and Herzegovina through remittances is often used shortly for daily
consumption and basic needs. According to the literature remittances are largely spent (in
order of importance) on: food and clothing, education, home repair, savings, property
purchase, medical expenses, business investments and durables as well as on ―special
events‖. A very small part of these amounts were left aside for savings and investments.
USAID predicts that with the right incentives for savings and investment, these remittances
hold a potential to contribute to poverty reduction and spur long‐term economic
development.
As the evidence provided in the paper suggest, BiH diaspora is already contributing greatly
to the economy of their homeland. However, its potential is considerably larger, and there
is a great opportunity for BiH government to increase diaspora's contribution through well
designed programs that would benefit both BiH economy and diaspora. Alternative
policies used in other countries are discussed above and, based on the potential and
willingness of diaspora identified through empirical research, as well as consideration of
specific context of BiH, selected areas of engagement and programs were proposed.
Knowing the financial potential of BIH diaspora, Diaspora Handbook suggest several
options for increasing investment opportunities in general, such as: Provide access to
information, Share information on how to invest or obtain business loans, Create a onestop shop for investment information, Provide access to networks, Organize business
events for diaspora members, Match local entrepreneurs, business owners, and
government leaders with their diaspora counterparts, Create exclusive international
networks of top business leaders, Provide access to business training programs, Supply
training directly, Support training programs provided by the private sector and
international organizations, Provide entrepreneurs access to funds, Set up matching funds,
Provide loans, Channel private funds to finance private businesses or public infrastructure.
Gillespie et al. (2001) argues that rather than financial deals which are costly, diaspora
entrepreneurs may need more brokering assistance to establish businesses even in a
homeland they believe they know. Main conclusion is that Diaspora needs to be introduced
to people with whom they can work. In BIH, a possible good solution would be a Foreign
Trade Chamber of Bosnia and Herzegovina, which could potentially be a link between
Diasporas and Bosnian Entrepreneurs. Education, trainings, seminars, roundtables,
newsletters and other promotional materials should be provided to potential investors
which a clear presentation on potential for investments, gaps and oversights and an
extensive overview of BIHs market. Riddle (2008) gives interesting solutions for diaspora
utilization. Inter alia, diaspora entrepreneurs can serve as ―reputational intermediaries‖ for
domestic companies in foreign market, while domestic firms can utilize connections they
have with diaspora investors/entrepreneurs‘ to use transnational networks to identify
business leads, opportunities and financing markets abroad. Then, financial organizations

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

could be established like international organization Investors without Borders. The main
purpose of such organization is intermediary between Diaspora investors who would lend
money to Bosnian firms below the marker rates of interest. This is an example of diaspora
investments without ever leaving country of residence and very much time-saving.
Finally, there is existing and urgent need to BIH Government more serious approach these
issues, because of the maturity of BIH Diaspora, meaning they are still linked to BIH
through family members, investments they have in BIH and emotionally, but verily
Diaspora structure is changing and will not eventually have strong ties to BIH. Considering
such a high position BIH occupies in world statistics due to its Diaspora, it is truly amazing
we still do not have inimitable institution in charge for all related questions.

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                <text>Bosnia and Herzegovina has recently experienced a period of violent  conflict that caused mass emigration of around one fourth of its  population. In the period following the conflict, we have seen a process of  establishment of a strong transnational community of B&amp;H Diaspora. This  thesis aims to explore possible solutions for increased involvement of B&amp;H  Diaspora in enhancing its economic development. Overview of the current  contributions of B&amp;H Diaspora is first provided. It includes remittances,  skills transfer, investment, tourism, and other areas of contribution. Then,  the results of the survey originally conducted for this thesis, providing  information about potential available for exploiting it for, and willingness  of B&amp;H Diaspora to use it for, economic development of B&amp;H. Based on  the survey analysis, alternative solutions for engagement of diasporas in  economic development of a country, available in literature, were reviewed  and their appropriateness, effectiveness and means of implementation  were discussed. The results of the thesis reveal large potential of B&amp;H  Diaspora that still remain unexploited and provides a range policy  recommendation for B&amp;H institutions dealing with the economic  development of the country, offering solutions for enhancing large  contribution of B&amp;H Diaspora.  Keywords: Migrations, Diaspora, B&amp;H, Potential, Diaspora Survey.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Effects of Shift Working System on Employees' Family
and Social Lives
Recep Kaçmaz
Pamukkale University, Denizli, Turkey
recepkacmaz@hotmail.com
Celalettin Serinkan
Pamukkale University, Denizli, Turkey
cserinkan@pau.edu.tr
Family is considered to be the smallest unit of life, on human life, and an
institution whose effect continues from the birth to the end of life. The
family is born from the culture of its own society and the main influencing
factors in shaping the family are the social and cultural aspects. The factors
that are effective in re-shaping the family institution are, the changes of
the principles that are effective and dominant in the general structure of
society, the changes in the economy and political life and the changes in
the religious and moral culture. Industrial society system has led to
spacious and profound changes in the general life of the society. Changes
in general work and life conditions have influenced the family negatively in
fulfilling its functions as required for modern conditions.
The basic functions of the family can be considered biological, economic,
love, protection, socialization, religion, education and the family as a
function of evaluation of leisure time. With the process of industrialization,
families are shrinking from traditional /extended family to core family. For
this reason, some functions of families are transferred to other institutions
(careers, nursery, kindergarten, etc.), but, for children, none of them can
provide psychological satisfaction by his parents.
In 2010, in Family Values Survey in Turkey related to what matters are very
important in people life, the family is in the first place with 99.3% rate. This
result reveals that the family is indispensable in Turkish society. In another
study held in 2010 by using Family Assessment Scale, it is determined that
as the number of members icrease, the power of the family weakens in
fulfilling the functions and the most problematic function of the family is
found to be not showing interest to each other. At the beginning of
functions, hindered due to the increased number of individuals, behavior
control and communication functions come.

242

�International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Technological progress in the first half of the twentieth century has
developed production-enhancing and efficiency rising methods to solve
the needs of modern society. This situation has caused to the discovery of
the new systems in terms of better use of natural resources and human
power. At the result of the specified developments, non-classical and nonstandard working systems in general and particularly shift working system
have taken place. The shift working system, applied due to some
economic, social and socio-political reasons, brings problems such as
redundancy in work accidents, the disruption of body's circadian rhythm,
degradation of workers' health, needs are not provided full and on time,
disruption of family scheme and disconnection of social environment
relations.
When related literature is reviewed, the studies that the effects of shift
working system on employee health status, sleeping patterns, eating
habits were conducted are observed. The objective of this study is to
analyze the effects of shift working system on the employees' family and
social life. Due to the fact that employee has different roles in business,
family and social life; this study, will create the idea of employee in whole
system approach on the scientific studies on this issue in the future and in
business &amp; family policies, decision-making and applications, and will shed
light on finding solutions on improvement of employee's present
problems.
For sample of study, 10 shift working nurses in the private hospitals, 10
shift working employees in the textile industry , and 10 shift working
security guards in private security industry in Denizli, Turkey, total of 30
shift employees are chosen.
In this study, as a method of data collection, semi-formal pre-prepared
interview questions are applied to each shift employee by one-on-one
consultation.
Keywords: Family, Functions of Family, Shift Working System, Shift
Employee's Family Life.

243

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                    <text>International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Effects of Shift Working System on Employees' Family and Social Lives
Recep Kacmaz
Pamukkale University, Denizli, Turkey
recepkacmaz@hotmail.com
Celalettin Serinkan
Pamukkale University, Denizli, Turkey
cserinkan@pau.edu.tr

Abstract
Family is considered to be the smallest unit of life, on human life, and an institution
whose effect continues from the birth to the end of life. The family is born from the
culture of its own society and the main influencing factors in shaping the family are
the social and cultural aspects. The factors that are effective in re-shaping the
family institution are, the changes of the principles that are effective and dominant
in the general structure of society, the changes in the economy and political life and
the changes in the religious and moral culture. Industrial society system has led to
spacious and profound changes in the general life of the society. Changes in general
work and life conditions have influenced the family negatively in fulfilling its
functions as required for modern conditions.
The basic functions of the family can be considered biological, economic, love,
protection, socialization, religion, education and the family as a function of
evaluation of leisure time. With the process of industrialization, families are
shrinking from traditional /extended family to core family. For this reason, some
functions of families are transferred to other institutions (careers, nursery,
kindergarten, etc.), but, for children, none of them can provide psychological
satisfaction by his parents.
In 2010, in Family Values Survey in Turkey related to what matters are very
important in people life, the family is in the first place with 99.3% rate. This result
reveals that the family is indispensable in Turkish society. In another study held in
2010 by using Family Assessment Scale, it is determined that as the number of
members increase, the power of the family weakens in fulfilling the functions and
the most problematic function of the family is found to be not showing interest to
each other. At the beginning of functions, hindered due to the increased number of
individuals, behavior control and communication functions come.
Technological progress in the first half of the twentieth century has developed
production-enhancing and efficiency rising methods to solve the needs of modern
society. This situation has caused to the discovery of the new systems in terms of
better use of natural resources and human power. At the result of the specified
developments, non-classical and non-standard working systems in general and
particularly shift working system have taken place. The shift working system,
applied due to some economic, social and socio-political reasons, brings problems
such as redundancy in work accidents, the disruption of body's circadian rhythm,
degradation of workers' health, needs are not provided full and on time, disruption
of family scheme and disconnection of social environment relations.
When related literature is reviewed, the studies that the effects of shift working
system on employee health status, sleeping patterns, eating habits were conducted

1

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

are observed. The objective of this study is to analyze the effects of shift working
system on the employees' family and social life. Due to the fact that employee has
different roles in business, family and social life; this study, will create the idea of
employee in whole system approach on the scientific studies on this issue in the
future and in business &amp; family policies, decision-making and applications, and will
shed light on finding solutions on improvement of employee's present problems.
The sample space of this study includes 50 healthcare employees working with shift
system in healthcare sector in Denizli/Turkey. For the collection of data,
predetermined semi-structured interview questions are used. The interviews are
conducted through face-to-face conversations.
As a result of the study, the most influential criteria on the family lives of the
employees are identified to be: non-regular meals in the family, not-having time
together with the family members and negative communication within the family.
Furthermore, not-attending effectively to the social events such as conferences,
seminars, panels, symposiums, scientific meetings, and exhibitions; in-efficient
relationships with relatives and in-efficiently playing social roles and
responsibilities are determined to be the most influential social criteria.
Key Words: Family, Family Life, Shift Working System, Employee, Social Life,
Flexible Working

Introduction
Family, as the smallest unit of the life, has an influence on human life starting before the
life until the end of the life. Beside physical influence, Family shapes human mentality
with its economic and community related aspects. It can be asserted that today’s family
structure has developed according to the changes with the industrial revolution. If the
influence of socio-economic structure on the family is considered, life styles and
conditions have impacts on the people and family structures. Unemployment, poverty,
work hours, transportation difficulties, life conditions, etc. are suppressing and shaping the
future structure of the family.
Shift work system, by both increasing the probability of having accident during the work
and spoiling circadian rhythm of the employees’ bodies, exposes their bodies an
extraordinary working style (Finn, 1981: 32). However, the employee should also be
considered as a member of society beside his/her physiologic aspects. Therefore, shift
work system influences both social and physiologic aspects of the employees and excludes
them from the communal life.
This study, by systematically evaluating the employee in shift work system, mainly aims to
identify the influencing criteria on his/her family and social life. Since the employee
whose problems in family and social environment are reduced to minimum can focus on
his/her work, the efficiency will be increased. By the help of this study, it is aimed to
contribute to the future scientific studies in this area, in the decisions related to workfamily policies and the negative impacts of shift working system on the family and social
life. Furthermore, it may be helpful in developing solutions about the potential problems.
This study includes female employees in shift working system in healthcare sector in
Denizli Provincial Hospital. In this study, a semi-structured interview methodology is

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

employed on 50 female healthcare personnel. At the end of the study, the important
influence of shift working system on the family and social life is explored.
Theoretical Framework
In this research, initially the subject is evaluated theoretically by stressing on the family, its
functions, shift working system and its impacts on family.
1 Overview of Family
Soyyiğit (2002) express that family, which has the duties of satisfying the regularity and
strengthening the society, is a training place for the children; a trustworthy environment for
the couples; the most important structure among the others as the fundamental source of
them. Furthermore, he also suggested that despite its structure is different for every society,
it is not possible to think a structure without family. Soyyiğit (2002) also stated that the
most influenced unit is the family from the change in industrial revolution. The following
impacts of industrial revolution on the family can be given (Soyyiğit, 2002:85-87):
1. In transition from the wider family to the nuclear family, the power share has been
changed. While the father was influential in paternalistic family, there are appeared
equal rights and powers of each family member in a nuclear family.
2. The marriage ratio is decreased and a suitable environment for modern and
childless families is prepared.
3. The mostly influenced structure is the family as a result of fast changing
technological environment in every aspects of the life. Television, by entering to
the family environment, takes the central focus instead of cultural integration,
regular reading habits and talks.
4. Besides industrialization, apartment life has reduced the size of large Turkish
Families.
5. The elders as the providers of culture are moved away from the family and the
children as the providers of the integration are sent to kindergartens.
6. With the industrialization, the relationships among the relatives are weakened.
7. The women who want to get benefit from the industrialization have started to seek
duties in every aspect of work life. The technology appeared as a result of
industrialization has changed the position of women within the family. The time for
housework’s has been reduced with the invented tools and therefore their time to be
spent outside has increased.
Tezcan (2005), by analyzing the family from socio-cultural perspective from the beginning
of announcement of republic till now, states that family is still an influential unit despite its
structure has changed through the history. When the Turkish family composition is
examined, many types of family structures from large traditional family to the nuclear
family and one-parent families. Traditional urban family characteristics are changed and
they took the forms of city life because of the wide influence of industrialization and
urbanization. However, there exist still traditional features of Turkish family. It can be
assumed that family structure continues to have nuclear family structure in the future by
considering the research performed by Başbakanlık Aile ve Sosyal Araştırmalar Genel
Müdürlüğü and TÜİK in 2006. It is reported that Turkish families are nuclear (80,7%),
large (13%) and single (6%) (Şentürk, 2008).
However Uludağ (1997), since postmodern school criticize every idea as a result of
enlightment idea, it approaches every social structure by the same manner. Postmodernists

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

evaluate the family in three steps including social aspect, the relationship between two
people and fashion life style (Uludağ, 1997).
2 Family and its Functions
Family has biologic, psychologic, economic, social, legal, etc. aspects. It satisfies the
continuity of human beings existence through biological relations, starts the process of
socialization, has the rules about the relationships between the members, and transmits the
culture to the next generation (Sayın, 1990:2).
Economic, social, cultural, educational and psychologic functions make the family the
fundamental unit of the community and communal structure. Born children take the
necessary initial information about the community and the culture within the family and
start the interaction with the social environment and the other people there (Gökçe, 1996:
155). Moreover, family has important roles from the couples’ perspectives. Being mother
and father, wife and husband and the related responsibilities enhances their life pleasure.
Family membership makes the person happy. Family also supports psychologis and social
aspects of the couples by providing a regular life style (Şentürk, 2008: 10).
Fundamental functions of the family can be considered as biologic, economic, protective,
socialization, religion, education and free time activities (Tezcan, 2005). As a result of
industrialization, the family becomes nuclear and some of its functions are left to another
units. However, love, biologic and socialization of the children functions continue to be the
fixed functions of the family. Therefore, the importance of the family still exists and the
functions of the school increase continuously. However, Çelenk (2003) suggests that the
information derived at school should be strenghtened inside the family (Çelenk, 2003: 30).
Alacahan (2010), by using family evaluation scale which includes problem solving,
communication, rolles, emotional behavior, giving necessary care, behavior control and
general functions, provides the following results (Alacahan 2010: 297-298):
1. When the family functions are considered, despite many functions are taken
individually, they can be suggested as interrelated. A failure in one function may
give negative results on the other functions.
2. When the number of members increases, the strength of the family reduces while
satisfying its functions especially in behavioral control and communication
functions.
3. The most important function is giving the necessary care to the other members of
the family.
4. Every family in today’s life has some difficulties in satisfying its functions.
5. Especially the work conditions weaken the communication between the member
and his family and bring different units for the relationship between parents and
children (babysitter, kindergarden, etc.). These cannot provide the satisfaction of
the children as their parents can do.
Gökçe (2011) suggests that the differences in social level effect the family in two different
aspects: (1) as a result of the development of other external units outside the family, these
units take some responsibilies of the family and (2) social problems by influencing family
internal dynamics causes problems inside the family (Gökçe, 2011:52).

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

3Shift Working System and its Subsequent Attendant Problems
Machines, systems and personnel continue to their work outside ususal working hours in
shift working system (Odabaşı, 1981; Eke, 1981). Shift working system is the way of
benefiting from the full all day capacity. Different economic and social needs bring this
working system as an irrevocable application. However, since night shifts are more
exhaustive, abusive and hard, they needs to be cared more compared to the day shifts.
The related literature reports the problems with shift working system as in the following:
the increase in work accidents, changes in health issues of the personnel, dissatisfying the
needs on time, the corruptions of family layout and social relationships. This study
considers the corruptions of family layout and social relationships.
Corruption of Family Layout: The fundamental duties of the father in the family are
earning the money; protecting the family members; finding the solutions for family
problems and approaching them in a warm manner. However, mother is taking the
responsibility of houseworks and care of children. Because of changing family structure as
a result of developing communities, women enter to the business and therefore men
become more active in houseworks and care of the children. If men, women, or both work
in a family in a shifting work system, these duties cannot be successfully accomplished and
the form of family corrupts. One of the most negative effects of night shifts for husband is
disturbing the duty of protecting the house (Özkalp, 1984:229). Many studies have
revealed that wives whose husbands are at work during the nights are scared very much
(Finn, 1981: 33). However, this problem can be somehow overcomed by employing night
shift working system. Night workers are also face to face with providing limited time for
their spouses (Özkalp, 1984: 230). Moreover, nightworkers are detected not to share their
time with their children and cannot provide sufficient care for them (Bilgin, 1984: 24).
Since nightworkers after hard working conditions at work come to the house very tired and
want to have rest, they have difficulty in satisfying the desires of their wives and children.
When women, after working all the night, come to the house in the morning and see that
all the members are awakened. Therefore, they start for houseworks and cannot find the
opportunity for resting. If the couples work in different shifts, the problems become more
and they can be together less frequently. This may cause a communication problem
between them and damage their trust. Working in different shifts removes the stability in
family environment and the opportunity to overcome the problems together and therefore
causes high level of family problems.
Disconnection of Social Environment Relations: People become members of different
social groups along their lives such as a family, a fried group, a volunteer association, a
work environment group or a political party. Therefore, they have some responsibilities for
their roles in those specific groups. Shift working system spoils the life system of the
member and prevents some benefits of him, weakens his relationships with the
environment, and reduces social activities. They seem to be the member of those
communities but they are not in reality. Nightworkers who do not want to cut the
relationships with those groups can less frequently attend the meetings with them.
According to the results of a research performed in USA, while 48% of dayworkers can
visit their friends once a week, the ratio reduces to 34% for the workers in shift working
system (Braddick, 1966: 12). According to the results of a study performed in Turkey, 98%
of the workers in shift working system stated that they could visit their relatives less
frequently compared to the regular day working system. 90% of the respondents stated that
they could also be together with their friends less (Bilgin, 1984: 32-33). Furthermore,
attending to the voluntary actions of some associations is very difficult for the workers in

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

shift working system. Some studies’ results have provided supportive results for this claim
(Finn, 1981:134).
Method of the Study
Objective of the Study: This study aims to identify the influence of shift working system
in healthcare sector on the family and social lives of the healthcare staff.
Sample of the Study: includes 50 healthcare staff in healthcare organizations in
Denizli/Turkey.
Data Collection Method: A previously constructed semi-structured interview is used as
the data collection method. 10 questions are asked for the respondents’ demographic
information, 15 questions are used about their family lives and 15 questions are asked for
their socil lives. While constructing the questions about Family life, Family evaluation
scale, Family Life standards quality scale and Work-Family Life conflict scale are used.
While developing the questions related to Social life, the literature review about sociologic
and cultural life is used.
Model of the Study: This study is performed as a qualitative research model. One of the
fundamental aims of qualitative research is reporting the respondents’ idea from an
unbiased perspective.
Data Analysis: The answers of the respondents, positive (yes), partially and negative (no),
are analyzed and by considering their percentages tables are formed. Furthermore, for each
question, the respondents’ opinions are given as examples. In the conclusion part, (by
summing the respondents’ answers with partially and negative), the criteria of the
employees are ranked from the highest to the lowest degree of importance.
Assumptions: This study initially assumes that the most dominant party on the form of a
family is women. This assumption is parallel to the findings of Gönüllü and İçli (2001).
They identified that 64.2% of women workers agree on that the most important duty of
women is caring husband and children (Gönüllü and İçli, 2001:94). Second assumption
believes that women can be extremely useful especially in parents-children relations
because of the given instinct emotion. According to the results of one study in Textile
industry, 72.7% of the women workers believe that children are the source of love and
42.6% want to grow their children as a good person in terms of future expectations
(Gönüllü and İçli, 2001:97). This study furthermore assumes that the respondents provide
reliable information.
Constraints: There are two types of constraints on this study. First, only the respondents
from healthcare sector are considered. This cannot allow a comparison among sectors. The
second is selecting only female respondents cannot give the opportunity to compare the
responses from the different genders.
The Findings of the Study
The collected information is analyzed under three subheadings including their
demographic information, family life and social life.
1Demographic Information
There are totally 50 female healthcare respondents attended to the study. Two of them are
medical officer, 37 of them are nurses, 10 of them are obstetricians and one of them is
emergency care technician. Eight respondents are below 30, 23 respondents are between 31
and 40, 17 of them are between 41 and 50 and two are older than 50. If the education levels
of them are considered, five have high school degrees, 19 have college degrees, 25 have

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

undergraduate level of degrees and one has master degree. When the work experiences of
the respondents are evaluated, 10 of them have 1-10 year of experience, 18 respondents
have 11-20 years of experience and 22 of them have 21-31 years of experience. There are
41 married and remaining 9 single in the population. 39 of the respondents’ husbands are
working and the remaining two are retired. 15 respondents’ husbands are found to be also
working in a shift working system. 43 of the respondents are observed to have children.
The respondents are detected to have trouble with the following shifts: 1 respondent for
08:00-17:00, 1 respondent for 17:00-24:00, 31 respondents for 17:00-08:00 and 24:0008:00, 4 respondents for all the day (24 hours), 8 respondents for the weekends and
remaining 5 did not answer.
2 Family Lives of Shift Working Employees
In this section, the issues related to family life of the respondents are reported. They are:
1- Interaction within the Family: Do you spend time with your family? Do you support
each other in order to reach your goals? Everybody in your family is in closer and
harmonic relationships with the remaining members? Does your work schedule influence
the family meal hours? are the questions reported in this section and their percentages are
given in Table 1:
Table 1: Respondents’ Opinion about the questions for Interaction within the Family
Criterion / (%)

Yes

Partially

No

Spending time with family

30

9

11

%

60

18

22

To be in harmony in family

38

5

7

%

76

10

14

Negative influences on dining hours in family

43

2

5

%

86

4

10

The following examples can be given by considering the above criteria: I use efficiently
holidays and weekends. There happens a problem when an extraordinary event becomes
after shifts. Work environment takes all my energy. We can be together only in dinner time
in the evening. Night and weekend shifts influence much. I cannot be with my children
during 17:00-08:00 shifts. Weekends, I become not social. Tiredness at the end of Rush
hours and the time after shifts influence me negatively. In evening shifts, I get my dinner
early. I missed having breakfast. My children are affected negatively because of nonregular meal times.
2- Communication in Family: The answers for the questions are given below table: Are
you outspoken inside the family to each other’s? Do you share your emotions (sadness,
happiness, pleasure) with your family members? Do you speak everything clearly? Does
your working style influence your communication inside the family?
Table 2: Respondents’ opinion about the communication inside the family
Criterion / %

Yes

Partially

No

Outspokenness in family life
%

44
88

5
10

1
2

Effects of communication inside the family
%

33
66

6
12

11
22

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

The following samples from the answers of the respondents can be given according to the
above questions: I solve my work related problems by myself. We are outspoken. We
speak everything inside the family. Work hours reduce the sharing inside the family. I
cannot give attention to my family, when I am under stress. I do not tell the problems at
work to my family. Since we are caring the patients in the hospital, we are storing the
stress inside and cannot stop ourselves at home. Sometimes, I do not see my husband for
36 hours. When we are tired, we may live communication problems. When I have shift
duty, I get angry so much and wrongly understand everything. The stress as a result of
work life sometimes negatively influences our communication. Since both my husband and
I work in a shift working system, we do not have the opportunity to have some time with
my husband.
3- Problem Solving inside the Family: The answers for the questions: Do you solve your
problems inside the family? Do you seek solutions together? Do you discuss the
implemented solution later inside the family? Are presented below table 3.
Table 3: Respondents’ opinion about solving the problems inside the Family
Criterion / (%)

Yes

Partially

No

Discussion of the problems inside the family

43

4

3

%

86

8

6

Finding solutions to the problems inside the family

35

6

9

%

70

12

18

Some samples from the answers of the respondents about this group of questions can be
given as: Yes, we solve the problems together. We can generally overcome the problems
and the solutions are generally valid. We talk and discuss the problems inside the family
and try to find solutions. It works generally. We cannot track the implementation of the
solutions. We can decide on the computer usage of children but we cannot control the
decision. I always try to solve the problems in the family. We find the solutions and try to
implement them, but sometimes it may not be successful. Everybody tries to solve the
questions by himself.
4- Fulfilling Parents' Responsibilities inside the Family: The answers and their
corresponding percentages for the question “Do you efficiently perform your
responsibilities for your children such as tracking their homework, true selection of friends,
value education and etc.” are provided in Table 4.
Table 4: Respondents’ opinion about parents' responsibilities inside the family
Criterion / (%)

Yes

Partially

No

Irresponsive

Fulfilling parents' responsibilities inside
the family
%

26

13

4

7

52

26

8

14

Some samples from the answers of the respondents about above criterion can be given as: I
am trying to efficiently perform. If I do wrong, I promise not to repeat them. I am trying
whether it is not effective. If I am at home, I care. However, when I work my husband
takes the responsibility. I cannot find time for tracking their homework. If I am not
stressed, I care for them whether it is not effective. I am trying to track their homework but

8

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

it is not enough. I become generally alone about this issue. Parents meeting and related
activities are generally organized in weekdays. We cannot ask permission every time.
Because of time limitation and work hours, sometimes I cannot fulfill my responsibilities. I
can have difficulty while caring the children such as completing the homework.
5. Basic Family Functions:The answers and their corresponding percentages for the
questions “Do you clearly say your problems and emotions to eachothers inside the
family?”, “Do you share your fears and anxiety with your family members?” and “Are you
tolerant to the others inside the family?” are shown in Table 5.
Table 5: Respondents’ opinion about Basic Family Functions
Criterion / (%)

Yes

Partially

No

Sharing troubles and feelings in family

35

11

4

%

70

22

8

Being tolerant in family

36

10

4

%

72

20

8

Some of the samples from the answers of the respondents about this group of questions can
be given as: We share very thing inside the family. We can overcome our problems.
Everything is common in the family. I can openly tell my fears and good feelings. Children
can be timid to their fathers for some issues. Sometimes I cannot share everything with my
husband and be fearful. I am trying not to express my problems. I cannot be tolerant every
time because of day stress and tiredness. I share my feelings, but sometimes we cannot
handle.
6. Work Life-Family Life Balance: The following table presents the answers and their
percentages for the question “Do you have a balance between your work life and family
life? If not, which side of the balance weights more?”
Table 6: Respondents’ opinion about Work Life-Family Life Balance
Criterion / (%)

Yes

No
31

Work is
dominant
27

Family is
dominant
4

Work Life-Family Life
Balance
%

19
38

62

54

8

Some comments of the respondents about this question can be ordered as follows: Since I
return home late, I cannot find the balance between them. I have difficulty in giving my
family necessary time. Work stress cannot be forgotten at home. We are continuously
revising the day’s deficiencies. Sometimes it continues during my sleep. Work life weighs
more. We cannot provide time for our family. We say that we are working for our family,
but we are only caring their material issues. We are exhausting while working. Much of
my time is spent at work. I cannot share time for home. Family side weighs more. My
family always comes first.
4.3. Social Life of Shift Working Employees
The respondents’ social life related opinions are analyzed under five sub-headings:

9

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

1. Communal Role: Table 7 provides the answers and their percentages about the question
“Do you believe that you satisfy your communal role as a member of the family, a friend
group or an enterprise?”
Table 7: Respondents’ opinion about Communal role
Criterion / (%)

Yes

Partially

No

Fulfillment of Communal role

21

22

7

%

42

44

14

Some examples of the respondents about this question can be given as follows: Yes, I
believe and do my best. I share my spare time after work firstly for my family and then for
my communal role. I fulfill as both a firm owner and a family member. I try to fulfill as
much as possible but I have difficulty. We are trying as both a friend group and family
member, but we don’t have time for this. As a mother, I cannot share my time for my
children. I suppose I am not sufficient.
2. Neighborhood Relations: The answers and their percentages about the question “How
are your relationships (greetings, paying visits, receiving guests, etc.) with your neighbors
in your apartment life?” are presented in Table 8.
Table 8: Respondents’ opinion about neighborhood relations
Criterion / (%)

Yes Partially

Effectiveness of neighborhood
relations
%

No

22

21

7

44

42

14

Some examples of the respondents about the above question can be ordered as follows:
our relations are quite fine. We greet our neighbors and visit them when we have
opportunity. We are in good relations with our neighbors. I receive sometimes my
neighbors as guests. Our neighborhood relations are weak and disconnected. I greet but
visit them very limited. We only greet each other. I do not have time to increase my
relations. My neighbors are also working; we are meeting when it is suitable. I cannot visit
them frequently, because I cannot find time. Our relations are limited because of my work
hours. I cannot spend my time home, since I am working. Therefore, if we meet at the
door, we greet each other. However, I cannot have guests home.
3. Friendship Relations: Table 9 shows the answers and their percentages about the
questions “How are your relationships with your friends at work and other friends outside
the work environment? Do you visit your friends and plan some activities with them?”
Table 9: Respondents’ opinion about friendship relations
Criterion / (%)

Yes Partially

Effectiveness of friendship relations
%

10

26
52

22
44

No
2
4

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Some examples of the respondents about this criterion can be provided as follows: I visit
my friends. I attend to the planned activities. I cannot visit my friends except for illness
and death. I do not have opportunity to visit except health issues. I do not have to interact
too much with my friends. We cannot find time for visiting my friends. Because of hard
working, after a busy and tiring day, accepting the visits becomes very hard.
4. Relations with Relatives:In Table 10, the answers and their percentages about the
questions “How is your relationship with your close and distant relatives (visiting, sharing
their happiness and troubles, etc.)?” are provided.
Table 10: Respondents’ opinion aboutrelations with relatives
Criterion / (%)

Yes Partially

Effectiveness of relations with relatives
%

17
34

No

31
62

2
4

By considering the above criterion, the following examples can be given from their
statements: We keep our relationships with the relatives hot. I try to be with them as much
as possible. I try to be connected with them. We have good relationships with the relatives.
We try to support each other. We are continuously in touch with my relatives. I try to help
them in every issue as much as possible. Because of my work, I cannot share time for
them. We can meet them in very special activities. Even in their illnesses, we cannot visit
many of them. Since they are away, I talk them on phone very much. Our visits can only
happen in annual leaves. Since they are outside the city, work hours prevent the
relationship.
5. Cultural Activities:The answers and percentages for the question “Do you give
importance for the cultural activities (conferences, seminars, panels, congress, scientific
meetings, shows and exhibitions, etc.? Do you attend cultural activities effectively?” are
provided in Table 11.
Table 11: Respondents’ opinion aboutcultural activities
Criterion / (%)

Yes

Partially

No

Participation on cultural
activities
%

15

20

15

30

40

30

From the perspective of this question, the following examples about the respondents’
answers are given as: I give importance to cultural activities very much. If I find an
opportunity, I try to attend them. I force my conditions to attend them. I think they are
effective for my personal career. I give importance very much and attend if I have time.
Yes, if it was inside the hospital, but outside the hospital I don’t have time. I give
importance, but I cannot attend after work hours. I give importance, but I cannot attend
effectively. Unfortunately, I cannot share time for them.

11

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Conclusion and Recommendations
European Foundation for the Improvement of Living and Working Conditions
(EUROFOUND) analyzed the countries under eight categories from the perspectives of
work and family life balance in the report of second European Life Quality survey in 2007.
Denmark, Finland and Sweden are reported to have the highest conditions by satisfying
work and family life balance. The worst countries from this perspective are observed to be
Romania and Bulgaria in the seventh group. However, Turkey and three other European
Union candidates took place in the eight categories (Erdoğan, 2010:24).
When human being is considered as both biologic and sociologic entity, in this study,
employees in shift working system are analyzed from these two perspectives. The
following findings are detected:
Most of the respondents asserted that they have difficulty more in night shifts. This can be
explained that the majority of the respondents are married and have children. Moreover,
night work is reported to be more exhaustive in the literature.
The most influential criterion about shift working system on the family life of the
respondents is detected to be the irregularity of meal hours. Not having time with the
family, negatively affected communication inside the family, not performing family
responsibilities, not sharing the emotions within the family, not finding solutions within the
family, not being tolerant inside the family and not being in a harmony inside the family
follow respectively. The least effective criteria on the respondents are not talking every
problem inside the family and unclear behavior of family members with each other’s.
More than half of the respondents answered the questions about work and family life
balance that it is not balanced and work life is more dominant on family life.
When the most important criterion about the influence of shift working system on social
life is considered, the respondents asserted that they cannot attend the cultural events such
as conferences, seminars, panels, congress, scientific meetings, shows and exhibitions, etc.
this can be explained by the education level of the respondents. Since more than half of the
respondents have undergraduate degrees. The remaining criteria are ordered as follows:
they cannot perform the necessary actions of relative relationship, communal role neighbor
relationships. The least effective social life criterion is found to be not sufficiently
performing the friendship relations.
As Yavuz Sultan Selim told, “The most favorable object is believed to be government in
the society. In fact, one breath health is the most important government”. In order to
involve women into work life, socio-cultural barriers which they met should be removed.
Since family and social life problems of healthcare employees are directly influential on
their services, their work efficiency and service quality can be affected negatively.
Therefore, service takers may not be satisfied with healthcare employees.
Incompatibility between work and family life can be reduced by: seeking the solutions
with all possible parties through social dialogues, increasing and differentiating care
services for children, reducing the costs of children care services, providing a flexible work
environment for female employees for children care and permission for parents-school
relationships; allowing female workers, during some periods, to pass from full time
employment to part-time employment, providing easy entrance and exit for females to

12

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

workforce market, providing part-time and fulltime flexible work hours, management
support for solving work related problems and training the employees to overcome stress
and communication problems. Furthermore, it can be stated that these may be influential
for family responsibilities, gender related problems and satisfying the balance between
work and family life.
When the socio-cultural dimension of human being is evaluated, strengthening the social
friendship relations, enhancing corporate social responsibility, planting corporate memory
forest, organizing some activities such as picnic and trips by including family members,
interorganization sport tournamnets, sport sallons in work environment, organising
seminars and courses for personal and career development, planning career development,
greeting the special days of the employees (personal-birthday, new year, baby birth, etc
and professional (eg. medicine day), organising activities at the end of the work day
(music, art, cinema, etc.), professional and cultural book reading sessions and hours
support social life of shift working system employees.

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Soyyiğit, R. (2002). Sanayileşmenin Türk Ailesi Üzerine Sosyal Etkileri, Master thesis,
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14

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CELALETTIN, Serinkan</text>
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                <text>Family is considered to be the smallest unit of life, on human life, and an  institution whose effect continues from the birth to the end of life. The  family is born from the culture of its own society and the main influencing  factors in shaping the family are the social and cultural aspects. The factors  that are effective in re-shaping the family institution are, the changes of  the principles that are effective and dominant in the general structure of  society, the changes in the economy and political life and the changes in  the religious and moral culture. Industrial society system has led to  spacious and profound changes in the general life of the society. Changes  in general work and life conditions have influenced the family negatively in  fulfilling its functions as required for modern conditions.  The basic functions of the family can be considered biological, economic,  love, protection, socialization, religion, education and the family as a  function of evaluation of leisure time. With the process of industrialization,  families are shrinking from traditional /extended family to core family. For  this reason, some functions of families are transferred to other institutions  (careers, nursery, kindergarten, etc.), but, for children, none of them can  provide psychological satisfaction by his parents.  In 2010, in Family Values Survey in Turkey related to what matters are very  important in people life, the family is in the first place with 99.3% rate. This  result reveals that the family is indispensable in Turkish society. In another  study held in 2010 by using Family Assessment Scale, it is determined that  as the number of members icrease, the power of the family weakens in  fulfilling the functions and the most problematic function of the family is  found to be not showing interest to each other. At the beginning of  functions, hindered due to the increased number of individuals, behavior  control and communication functions come. Technological progress in the first half of the twentieth century has  developed production-enhancing and efficiency rising methods to solve  the needs of modern society. This situation has caused to the discovery of  the new systems in terms of better use of natural resources and human  power. At the result of the specified developments, non-classical and nonstandard  working systems in general and particularly shift working system  have taken place. The shift working system, applied due to some  economic, social and socio-political reasons, brings problems such as  redundancy in work accidents, the disruption of body's circadian rhythm,  degradation of workers' health, needs are not provided full and on time,  disruption of family scheme and disconnection of social environment  relations.  When related literature is reviewed, the studies that the effects of shift  working system on employee health status, sleeping patterns, eating  habits were conducted are observed. The objective of this study is to  analyze the effects of shift working system on the employees' family and  social life. Due to the fact that employee has different roles in business,  family and social life; this study, will create the idea of employee in whole  system approach on the scientific studies on this issue in the future and in  business &amp; family policies, decision-making and applications, and will shed  light on finding solutions on improvement of employee's present  problems.  For sample of study, 10 shift working nurses in the private hospitals, 10  shift working employees in the textile industry , and 10 shift working  security guards in private security industry in Denizli, Turkey, total of 30  shift employees are chosen.  In this study, as a method of data collection, semi-formal pre-prepared  interview questions are applied to each shift employee by one-on-one  consultation.  Keywords: Family, Functions of Family, Shift Working System, Shift  Employee's Family Life.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Social Discourse in History Teaching: Case of BosniaHerzegovina
Alma Jeftic
International University of Sarajevo, Sarajevo, Bosnia and Herzegovina
alma.jeftic@yahoo.com
The results of studies of the OSCE Mission in Bosnia and Herzegovina and
the Institute for International Textbook Research Georg Eckert in 2008
have shown that teachers consider the content of textbooks and its'
attempt to express multiperspectivity as the most important criteria for
selection.
Two main aims of this study are: to determine the differences in the
presentation of significant events from BiH history (disintegration of
Yugoslavia, the war in Bosnia 1992-1995) in three history textbooks for
fourth grade secondary schools that are currently in use in the Federation
BiH, the Republic of Srpska and in areas that teach history according to
Croatian curriculum, as well as to observe the ways in which the
educational process affects formation of adolescent identity and
development of tripartite discourse.
In this paper, a method applied includes content analysis as quantitative
method, as well as qualitative method (comparison of content related to
description of same event in three textbooks). Special attention is paid to
the way in which the textbook authors describe the role of neighboring
countries (Serbia and Croatia). Textbooks are analyzed in terms of the
language in which they are written, publishers, and the degree to which
content follows the guidelines for writing and evaluating history textbooks
in elementary and secondary schools in BiH prescribed by the Commission
for the Development of Guidelines for history teaching in BiH from April
2005.
The conclusion is that the three textbooks differ qualitatively, especially
when describing topics such as the collapse of Yugoslavia and the war in
Bosnia (1992-1995). Textbooks do not follow the prescribed Guidelines.
Also, tripartite narrative formed through history classes leads to tripartite
social discourse and therefore seriously impacts ways to reconciliation and
international relations.
Keywords: History, Textbook, Tripartite Narrative, Tripartite Discourse,
Identity, International Relations
34

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Social Discourse in HistoryTeaching: Case of Bosnia-Herzegovina
Alma Jeftic
International University of Sarajevo, Sarajevo, Bosnia and Herzegovina
alma.jeftic@yahoo.com

Abstract
The results of studies of the OSCE Mission in Bosnia-Herzegovina and the Institute
for International Textbook Research Georg Eckert in 2008 have shown that teachers
consider the content of textbooks and its' attempt to express multiperspectivity as the
most important criteria for selection. Two main aims of this study are: to determine
the differences in the presentation of significant events from Bosnia-Herzegovina
(BiH) history (disintegration of Yugoslavia, the war in Bosnia 1992-1995) in three
history textbooks for fourth grade secondary schools that are currently in use in the
Federation BiH, the Republic of Srpska and in areas that teach history according to
Croatian curriculum, as well as to observe the ways in which the educational process
affects formation of adolescent identity and development of tripartite discourse. In
this paper, a method applied includes content analysis as quantitative method, as well
as qualitative method (comparison of content related to description of same event in
three textbooks). Special attention is paid to the way in which the textbook authors
describe the role of neighboring countries (Serbia and Croatia). Textbooks are
analyzed in terms of the language in which they are written, publishers, and the degree
to which content follows the guidelines for writing and evaluating history textbooks
in elementary and secondary schools in BiH prescribed by the Commission for the
Development of Guidelines for history teaching in BiH from April 2005. The
conclusion is that the three textbooks differ qualitatively, especially when describing
topics such as the collapse of Yugoslavia and the war in Bosnia (1992-1995).
Textbooks do not follow the prescribed Guidelines. Also, tripartite narrative formed
through history classes leads to tripartite social discourse and therefore seriously
impacts ways to reconciliation and international relations.
Keywords:History, Teaching, Identity, Adolescents, Textbooks

Introduction
The aim of this paper is to describe how different cultures of memories persist in BiH, as
well as how these cultures lead to the formation of groups and "dangerous" Others. "Other"
becomes a threat and a burden bearer of "dead generations". As such, she/he finds
salvation in the production of their own memories.Although BiH is an internationally
recognized and independent state, the way of teaching history in elementary and secondary
schools has not yet been agreed upon and it has been carried out by three different
curricula: two entities (the Federation and the Republic of Srpska) and parts of BiH where
teaching process is conducted according to Croatian curriculum. At the beginning of 2008
the OSCE Mission to BiH and the Institute for International Textbook Research Georg
Eckert conducted the survey among 184 history teachers from across the country, in order
to determine the changes that teachers introduced in teaching, to determine the most
commonly used textbooks and teachers' opinions on topics dealing with the period 19921995, which should be included in textbooks.

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Results revealed that teachers found the content of textbooks as the most important
criterion for selection, as well as efforts invested in order to obtain multiperspectivity.
Also, about 53% of the examined teachers felt that the 1992 to 1995 war should be
included in history textbooks as a special teaching unit. Teachers felt that the themes of
"consequences of war" and "destruction of cultural and historical monuments" are very
interesting and as such should be included in history textbooks.
However, one-third of teachers did not share this opinion, and a somewhat smaller number
expressed uncertainty. In most parts of BiH, 1992-1995 war was not included in the
official curriculum, which is in line with the recommendations of the Council of Europe to
temporarily suspend teaching about the war years. In the "Recommendation 1454 (April
2000) Education in BiH", the Parliamentary Assembly of the Council of Europe argued the
temporary suspension of the teaching of the 1992-1995 period until historians in BiH with
the support of international experts do not establish a common approach to the study of this
period in schools.
However, previous studies on history teaching in BiH and textbooks‟ analysis have not
touched the period that preceded the war in Bosnia - dissolution of Yugoslavia. Therefore,
this study aims to determine the differences in the presentation of the breakup of
Yugoslavia in three history textbooks for the fourth year of secondary schools operating
under three separate teaching curricula. Also, content analysis will be used in order to
determine the way textbook authors describe the role of neighboring countries in this
process, including the frequency of references to specific countries (Serbia, Croatia),
because it is assumed that in the textbooks that are following Croatian curriculum the
emergence of an independent and sovereign Croatian state will be emphasized, in
textbooks issued by the Institute for Textbooks and Teaching Aids from East Sarajevo
emphasis will be on the creation of an independent state of Serbia, while in Federation BiH
the development of independent state of BiH will be emphasized. In addition, it will be
analyzed how many times 1992-1995 period was mentioned in all three textbooks,
regarding two issues: whether only the beginning of war was mentioned, or, whole period
of war was described. Also, it will be described if (and to what extent) the war in Croatia
was mentioned (only as a date or as more particularly described, as well as the way in
which is called (“Homeland war”, “liberation”) and NATO bombing of Serbia.
It is considered that this research can complement the existing analysis of history textbooks
as well as emphasize the role of religious and national Other (dissolution of Yugoslavia,
the war in Bosnia, the war in Croatia, the bombing of Serbia). The very existence of three
different curricula implies the formation of three different generational community
memories of the war and the events that preceded it, which can lead to the perception of
"dangerous" Other that should be avoided. The possibility of accepting Other, as well as
identifying the barriers that separate people largely depends on the way in which historical
information and facts are presented, so this analysis can provide a basis for exploring
different approaches.
History Teaching – Importance and Consequences
Generation can be viewed as ambiguous term because on the one hand it indicates the
continuity of life, and the other marks a new beginning (Kuljic, 2009). It is, as such, an
important factor in selective memory, and the different generational relationships
determine the structure of society. Life in the past can be very dangerous, because it

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prevents progress and creation of a vision of future. However, without knowing the past
advanced vision for the future does not exist (Kuljic, 2009). Different generational
communities form various community memories, and their relationships to the past define
their system of values. The concept of social memory refers to the dynamic interaction
between history, culture and cognition.At the individual level, there are three sources of
knowledge: history, collective memory and individual experiences that are combined to
create a subjective view of historical reality, another "common sense" narrative that is
often manifested through identity and autobiographical context (Hewer and Roberts, 2012).
This model of social memory, which comes from the theory of social representations,
makes a distinction between collective memory, which is resistant to change, and
representation of the past discussed within the broader social milieu, which has the
potential to develop into a new or changed perspective, especially when they are sensitive
to generations‟ shifts.
Revision of historyflows in severaldirections (Kuljic, 2010): contents in
historicalnarrativeareeitheromittedorcomplemented, themeaning of thesamefacts is
variouslyinterpreted,
ratiobetweentherelevanthistoricalfacts
is
changing,
theframeworkfortheinterpretation of historicalfacts is modified. History and history
textbooks have always been trapped between the romantic view of the nation and the
distorted image of "Other" (Cole and Barsaolu, 2006). Many researchers of historiography
agree on two things: the rewriting of history always carries the risk of spreading the
ideology and creating a negative history that can be misused to achieve special (exclusive)
identity, and, multiperspectivity in textbooks allows students to identify described world as
well as at the opposition to selective perception, values and stereotypes (Engelbrecht,
2008).
According to Slater (1995), there are intrinsic and extrinsic goals of teaching history. In
doing so, the first objective relates to the very scientific discipline, while the other is a
broader educational goal focused on changing society. Also, the teaching of history has the
task to develop students' critical thinking and analysis, and objectivity in the evaluation of
the main facts.Evaluation, analysis, synthesis and interpretation skills that develop during
the teaching also deepen students' understanding of the past, but also provide a basis for
taking a critical stance when "use" past for evaluation of present. The Council of Europe
in the context of the "New Europe" from in 1990 states that "the lessons of history
contributes to the development of citizens who have open views of the world, who are
aware of the differences, willing to accept those differences and respecting members of
other cultures, religions and languages" (Gallagher 1996, p. 22). This would be possible
only through the modeling of democratic values in the teaching of history, which includes
the commitment to democratic values by teachers, syllabus designed to include content that
is related to the past, questioning, and connection between the teaching of history and
teaching in related disciplines (democracy and human rights, civic education, etc.).
According to Pingel (2008), teaching history has to achieve two main goals: to explain
why there conflict exists and to provide a new narrative that will unite the cracks of the
past and strengthen the cohesion of the damaged society. Although these two objectives are
laudable and worthy, in reality they are faced with many difficulties. Highlighting the
causes of conflict can contribute to the separation, rather than unite society.
Teaching History in a Divided Post-Conflict Society

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Smith and Vaux (2003) define reform of "national courses" (art, literature, geography, and
history) as crucial for the establishment of awareness of national identity. In their view, the
teaching of history is of particular importance in conflict societies and, as such, is
particularly susceptible to bias.The connection between teaching history and sense of
identity is explored in the form of the concept of "historical consciousness." Porat (2004)
revealed that the Israeli students who attend religious schools and who equated himself
with right-wing Israeli policies followed legendary and heroic narratives of Tel Hai event
from 1920 (example of Jewish-Arab conflict) even when they read in the books
descriptions of the event as accidental and insignificant. In this case, the students added or
reinterpreted details from textbooks in a way that fits the context of their narratives.
Secular students, leftists, accepted what was written in the textbooks and rejected
descriptions of the events that were represented as Jewish heroism. Today their history
textbooks contain both narratives with blank space between them, left for students and
teacher to write their own opinions on “what happened” (Learning Each Others Historical
Narrative, 2003). It is assumed that “third” narrative would bring closer two existing and
opposite narratives.
For all these reasons it is clear that the teaching of history in a divided society is a
challenge, especially if we take into account that history is closely linked with emotions,
national identity and collective belonging. Also, the presentation of a single narrative as
"the only accurate" has no value in the educational sense, especially in divided societies
where ethnicity is debatable. Even in situations where a single narrative is agreed in
advance it is impossible to avoid the emotional tension. Therefore, one of the possibilities
in organizing the teaching of history is multiperspectivity.
However, multiperspectivity as such has its advantages and disadvantages. In their
research on 958 students from different parts of Northern Ireland McCaffery and Hansson
(2011) found that young people learn history from many more sources than the teaching
and tutorial. Also, there is a variation in the level of knowledge they have about the past,
but the fact that (regardless of place of residence and background) they are ready to accept
other sources and alternative approaches to the past. What is interesting in the abovementioned research are two different interpretations of what history is and what it
represents.The first interpretation encompasses history as an academic subject that
examines the sequence of events in Northern Ireland, people and places, in an abstract and
less important way. Another explanation is related to the very idea of "history" that is
highly relevant, since it entails the past where "Other" committed violence against the
community. This is one form of the past that is not abstract, and that did not exist only on
the pages of books, but also in real life and that continues to live for the majority of young
people (McCaffery and Hansson, 2011).
Shortly after the collapse of Yugoslavia and the beginning of the wars for Yugoslav
succession in both Serbia and Croatia textbooks have been changed. In both countries the
textbooks were prescribed by the Ministry of Education, which indicates changing of
ideologies, but did not change the principle of state control over education (Stojanovic,
2008). Changing textbooks was also affected by the situation in Bosnia-Herzegovina in
which the Republic of Srpska and Herceg-Bosna adopted textbooks from Serbia and
Croatia. Sometime later special textbooks for Bosniak children were written, and Bosnia
went not only through the division of the territory, but also the division of historical
consciousness (Stojanovic, 2008).

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Multiperspectivity in history teaching in divided societies has many drawbacks, and even
"meeting" with the past is difficult, especially when it comes to societies that are
characterized by a collective trauma, anger and grief. Therefore, "revealing the truth" is
considered very important, but also the emotional component of the reconciliation process.
Chapman (2007) considered deeply divided society as characterized by "politics of
identity" and the experience of violence and human rights abuses, which is why it needs
multiple levels and types of healing and reconciliation in order to be re-launched.
Teaching history therefore should not be merely a re-interpretation of past events, but
should also include the return of the most uncomfortable or painful memories, the
attribution of personal and collective responsibility and the principles of social justice
(Chapman, 2007). Inability to achieve the abovementioned very likely lead to a resurgence
of violence in the future and represents what Brandon Hamber (2009) called “toxic past”.
Therefore, the role of history teaching is much broader and more significant than it appears
at first sight, because it can contribute to reconciliation, justice and the achievement of
social reconstruction. However, when talking about "finding the truth", then history can
play multiple roles.In the history textbooks from South Africa the statements of witnesses
and victims that were recorded during their testimony in front of the Commission for Truth
and Reconciliation can be found (Cole and Barsaolu, 2006). Although these stories may
contribute to the understanding of one segment of the past, excluded their emotional
significance should not be excluded, as well as the reactions they may cause in the
classroom. Also, the "truth" imposed during testimony is often not considered "true"
because of emotional tone.Therefore, the teaching of history should include a "humane"
approach, according to which, within certain limits was right to ask questions about who
were the perpetrators, what is important to remember from the past and what is needed
learn in order to move on.
History Textbooks in Bosnia-Herzegovina – Tripartite Narrative or Triple Silence?
BiH is a country where history teaching suffers more because of the political situation and
attempts to establish peace, than because of pedagogical methods. Dayton Agreement from
1995 "confirmed" and separate three teaching curricula for the three constituent peoples in
BiH. In this way, the education has become a field of political games and the division.
Therefore, there are three different teaching curricula in the two entities: the Federation of
BiH and the Republic of Srpska.When society is ethnically divided, it is mostly reflected in
the teaching of history, geography, literature and art, as each side is trying to emphasize its
own history, its writers and artists, and ignore Other. Local politicians instrumentalized
educational institutions in terms of their influence by emphasizing cultural differences and
separating them at the same time. Despite the efforts of the international community and
local institutions to achieve reform of curricula and textbooks until year 2000, these
institutions have failed to overcome the existing parameters set by the Dayton Agreement
(Pingel, 2008).
Generations of which is expected to create a new curriculum were also directly involved in
the conflict that should now be objectively presented and described in history textbooks.
Therefore, the Parliamentary Assembly of the Council of Europe adopted a resolution on
"Education in BiH " in 2000 in which guidelines for teaching about the last war (1992 1995) were proposed. In this way, the historians from all three ethnic groups get a chance
to collaborate with international experts with the aim to develop a common approach to
that subject (Karge, H., Batarilo, K., 2008).Although they are still in effect, the guidelines

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did not stimulate work on textbooks, but only created a vacuum that has been blocked by
intellectual curiosity and development of new approaches to the teaching process (Pingel,
2006). Similar situation occurred in Rwanda, where the government has made a decision
on the termination of teaching history until a single agreement has been reached (Pingel,
2008). However, it will be difficult to achieve that in BiH, since the division is strongly
expressed, and past conflicts still evoke a lot of emotions and memories. However,
research in Bosnia and Rwanda have shown that students want to learn about the war and
genocide (Pingel, 2008).
The international community has intervened in the case of BiH in the curriculum during
the second phase of reconstruction (since first phase was dedicated to the reconstruction of
schools and repairing damage). Commission composed of three constituent peoples under
the supervision of international experts, analyzed the history textbooks to eliminate
"inappropriate" and "offensive" material that could be considered discriminatory from the
position of one of three members of the constituent peoples, but also from the position of
the International Convention on Human Rights (Pingel, 2008).Authors and publishers were
obliged to change textbooks in accordance with the reached agreement. International
Commission subsequently sent representatives from UNESCO, who had the task of
monitoring teaching of history in schools. Of course, it sparked wide protests in public, and
it also encouraged students to seek and read "prohibited" sources. In the third phase, the
International Community has made cooperation with the Ministry of Education with the
aim of organizing the review and verification of the manuscript prior to printing. Although
the work of these committees largely "offset" language and exclude extreme interpretation,
it did not change the views and opinions of experts from the three constituent peoples or
has come to a unified history textbook to be used in BiH (Pingel, 2008).
The next step consisted of writing new history textbooks. In 2003 Guidelines for writing
history and geography textbooks were adopted and they were supposed to serve as a basis
for developing a balanced, comparative and multi-perspective narrative. "Guidelines for
the evaluation of history textbooks for primary and secondary schools in BiH " were
unanimously adopted and forwarded to the ministries of education. After three years they
were officially signed and thus become an integral part of the decision to accept textbooks
for printing (Pingel, 2008).
Guidelines for the evaluation of history textbooks for elementary and high school in
Bosnia-Herzegovina consist of general, special and individual guidelines for writing
history textbooks, their evaluation and use. The general guidelines are defined as the
quantity of information relating to the political history that should be reduced, so that
students get more information through other aspects of history, such as cultural, social, and
economic history of everyday life. Specific guidelines are governing the writing of history
textbooks, since the modern textbook is expected to not only educate, but to encourage,
guide and lead the development of students. Individual guidelines are regulating how
history textbooks of all grades should look like, from format to content.
Ability to accept responsibility and the recognition of the crimes is still one of the key
problems authors of history textbooks are faced with, and certainly this is one of the
reasons why the period from 1992 to 1995 is not mentioned in the two of the three history
textbooks used in BiH today. It is questionable how long the identification and recognition
of the crime can contribute to reconciliation and coexistence, especially when we take into
account that the three constituent peoples in BiH have conflicting attitudes towards the

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credibility and importance of the tribunal, evidence of which are the different reactions of
citizens of BiH to Tribunal‟s judgments.
It is clear that textbook authors and experts in the field of education refuse to use material
from international courts and tribunals located outside the borders of their state, since the
courts are considered biased (Corkalo et al., 2004, p. 147). Biro et al. (2004, p. 200)
concluded that the results of the research represent the role of the International Criminal
Tribunal for the former Yugoslavia (ICTY) in promoting peace in Croatia and BiH as
problematic. Also, it is very questionable to what extent Tribunal judgments in the case of
the former Yugoslavia may contribute to the recognition of the crimes, and much less the
extent to which they contribute to reconciliation in the former Yugoslavia (if any
contributions exist).
Therefore, in this paper the results of content analysis will be presented, explaining the
differences in three current (school 2012/2013 year) history textbooks used in the
Federation of BiH, the Republic of Srpska and parts of the country in which teaching is
conducted according to the Croatian curriculum with regard to the topic "disintegration of
the former Yugoslavia". The reason for choosing this theme is reflected in the fact that this
is the last event described in three books relating to the period just before the outbreak of
the war in Croatia and BiH. Therefore, it is expected that different narratives, as well as
emphasizing the role of certain neighboring countries, indicate the location and
presentation of religious and national Other, but also enlighten the clues of events after the
1991 (if not described entire period).
Research aims
1. to determine differences in the presentation of significant events from the past
(dissolution of Yugoslavia, 1992-1995 war) in three history textbooks for high school
(fourth grade) that are currently (school 2012/2013) applied in the Federation BosniaHerzegovina, the Republic of Srpska and in areas that are applying Croatian curriculum;
2. to determine if there are differences in presentation of religious and national
Other's role within significant events from the history of Bosnia-Herzegovina (dissolution
of Yugoslavia, 1992-1995 war).
Hypothesis
1. There are significant differences in description of causes and events dealing with
dissolution of Yugoslavia.
2. There are significant differences in frequency of naming neighboring countries
(Croatia, Serbia) in three different textbooks.
3. There are significant differences in frequency of naming and describing of the
following events: 1992-1995 war in Bosnia-Herzegovina, war in Croatia and NATO
bombing of Serbia.
Method
The study is planned in quantitative reseach design in which content analysis is applied.
Important historical events are analysed within the frequency of their mentioning in three
textbooks in 2012/2013 school year in two entities and in parts of the country that apply
Croatian teaching curriculum:

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1.
Hadziabdiċ, H., Dervisagic, E., Mulic, A., Mehic, V. (2007). HistorijaIstorija-Povijest (History). Tuzla: Bosanska Knjiga.
2.
Zivkovic, D., Stanojlovic, B. (2012). Istorija za treci razred gimnazije
prirodno-matematickog i za cetvrti razred gimnazije opsteg i drustveno-jezickog
smjera (History for the fourth grade of high school). Istocno Sarajevo: Zavod za
udzbenike i nastavna sredstva.
3.
Matkovic, H., Mirosevic, F., Goluza, B., Sarac, I. (2003). Povijest 4 –
Udzbenik za cetvrti razred gimnazije (History – textbook for fourth grade of high
school). Mostar: Skolska naklada i Zagreb: Skolska knjiga.
Textbooks are also analyzed in terms of the language in which they were written, the
publisher and place of issue, and the degree to which analyzed content follows the
guidelines for writing and evaluation of history textbooks for primary and secondary
schools in BiH prescribed by the Commission for new history textbooks guidelines
drafting in BiH in April 2005.
Results
Although Guidelines for textbooks drafting exist, results of content analysis revealed that
none of three currently used textbook follow it. This is especially true of the textbook used
in the areas of BiH applying Croatian curriculum, within which period of the war in Bosnia
(as well as in Croatia), is described in full.
Also, the differences are reflected in the way the dissolution of Yugoslavia was described,
especially when it comes to highlighting the role of neighboring countries as well as the
frequency of mentioning of the neighboring countries. Specifically, the textbook used in
the Republic of Srpska mostly mentions Serbia and its role in the breakup of Yugoslavia,
and the textbook used according to Croatian curriculum emphasis Croatia, its role, as well
as the subsequent events during the Homeland war (events in Croatia were firstly defined,
and events in BiH just followed them).
Frequency of describing of historical events from the period 1990-1999
There are significant differences in the frequency of mentioning of some important
historical events as well as neighboring countries, depending on which curriculum is a
textbook designed for and where it is used (FBiH, RS, Croatian curriculum).

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Table 1: Frequecy of Mentioning of Certain Historical Events in Three Textbooks
Textbookapplied
Textbookappliedin
in Republic of
TextbookappliedaccordingtoCroatianteachingcur
FederationBiH
Srpska
Number Number Number
Number
of lines
of
of lines
Number of lines i
of pages
Number of pages (f)
TOPIC
in text
pages
in text
(f)
(f)
(f)
(f)
(f)
issolution of Yugoslavia
4
154
1.5
51
6
167

War in BiH 1992-1995
stedonlythestartingdate
of thewar)

1

5

0

0

(wholewarperiodwasdescribed)

-

War in BiH 1992-1995
scribedwholewarperiod)

0

0

0

0

6

120

War in Croatia

0

0

0

0

6.5

127

NATO bombardment of
Serbia

0

0

0

0

0

0

As shown in Table 1, the textbooks used in the Federation BiH and the Republic of Srpska
follow the Guidelines for writing and evaluation of history textbooks for primary and
secondary schools in BiH (Commission guideline concept of new history textbooks in BiH,
2005.), and the topic “war in BiH” is not included into its content, as well as the war in
Croatia and the NATO bombing of Serbia. However, although the content of textbooks
used in the FBiH is not mentioning war in Bosnia, reader can be noted of these topics from
the preface:
“… This textbook deals withthe world, Europeanand Bosnianhistory ofthe late
nineteenthand the entiretwentieth century. This is the timein which very
importanteventsand
processesinthe
historyof
mankind
took
place…It
is
particularlyimportant to notethat inthis period,an independentstate of Bosnia-Herzegovina
was established, after a long andterrible warwhichwas ledagainst itby all means.”
(Hadziabdic, H., et al., 2007, p. 5)
Also, texbook applied in Republic of Srpska contains interesting instruction for
students/readers at the end of chapter on „Yugoslavia after World War II“:
„You can be informed oftheevents ofournearestpast (after 1991) onthe basis ofinterviews
withcontemporaries(teachers,
parents,
participants
inevents)aswell
as
from
othersources(newspapers,documents, photographs, documentaries, etc.). Information can

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be discussed during history class and tutorials.” (Zivkovic, D., Stanojlovic, B., 2012, p.
163)
The above guidance implies that, although not described in the book, the events after the
1991 (the war in Bosnia, the war in Croatia, the NATO bombing of Serbia) can be
discussed during history classes, which is not in accordance with the Guidelines. Three
books are written in three languages: Bosnian (Latin script), Croatian (Latin script) and
Serbian (Cyrillic), which is in accordance with the division of the three official languages
existing in BiH. Although textbooks do not contain chapters dealing with historical events
after 1991, its content allows discussion on these topics, during the lectures and tutorials.
However, textbook applied according to Croatian curriculum deeply analyses war in BiH
and war in Croatia. NATO bombing of Serbia is not mentioned, but the United States of
America bombing of Republic Srpska is described. However, these are not the only
differences that can be observed in the aforementioned three textbooks. Specifically, in the
chapters describing the disintegration of Yugoslavia, interruption of XIV Congress of the
League of Communists of Yugoslavia (SKJ) is described in different ways when it comes
to reasons for its termination.
Example1: A quote from the textbook applied in Republic Srpska
„In order toprevent thebreakup of the country, theCommunist Partyleadershipisrequiredto
urgentlyholdan extraordinarycongress… The protagonists of thedissolution of
Yugoslavia,wellknew thatat the national levelthere areonly twocohesivefactors:
theCommunist Partyand theYugoslav People's Army. Therefore they decided to
breakfirstlyone(theCommunist Party), then the other (Yugoslav Army) factorof unity…
The Sloveniandelegation, supported by theleadership ofCroatian Communist Party left
Congress, so it has notcompleted work.” (Zivkovic, D., Stanojlovic, B., 2012, p. 163)
Example 2: A quote from the textbook applied in Federation Bosnia-Herzegovina
“The culmination of the political crisis occurred at the XIV Congress of the Communist
Party. A collapse of Yugoslav Communist Party occurred due to disagreements of Serbian
representatives with representatives of Slovenia and Croatia, as well as Bosnian and
Macedonian representatives, who left the session. All of these events heralded a major
political crisis in the former Yugoslavia, which began to fall apart.”(Hadziabdic, H., et al.,
2007, p. 172-173)
Example 3: A quote from the textbook applied according to Croatian teaching curriculum
"Serbia provoked organization of XIV Congress of Yugoslav Communist Party. Milosevic
hoped to ensure dominance in the top of the Yugoslav Communist Party, which would
allow him to ultimately achieve proposed aims… During the debate, the delegates of
Serbia and Montenegro expressed great aggressiveness, roughly attacking delegates from
the Croatia and Slovenia, who left Congress. The remaining delegates concluded that
Congress had to be postponed. But Congress has never resumed, and termination signaled
dissolution of Yugoslav Communist Party. ” (Matkovic, H., et al., 2003, p. 267)
From the above quotations noticeable difference in the description of the objectives and
motives for organizing the XIV Congress of Communist Party, as well as causes for
termination is evident. The textbook used in the Republic of Srpska does not contain a lot

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of pages devoted to the explanation of dissolution of Yugoslavia, while textbook applied
within Croatian curriculum deeply describes dissolution of Yugoslavia. Also, this textbook
describes the events related to the war in Croatia and the war in BiH within the two
separate chapters: "Homeland War" and "War in BiH."
Frequency of mentioning of neighboring countries (Croatia, Serbia)
Differences among the three analyzed textbooks regarding the frequency of mentioning of
neighboring countries are presented in Table 2.
Table 2: Frequency of Mentioning of BIH, Serbia and Croatia Within the Chapter
„Dissolution of Yugoslavia“ in Three Textbooks
Frequency of Textbookapp Textbookap
mentioning of
liedin
plied in
TextbookappliedaccordingtoCroatiante
BiH/Serbia/C FederationBi Republic of
achingcurricula
roatia
H
Srpska
1
BiH
18
0
16
2
Serbia
5
6
15
3
Croatia
8
1
34
Bosnia-Herzegovina as a state commonly referred in the textbook applied in Federation
Bosnia-Herzegovina under the chapter "The Dissolution of Yugoslavia," (18 times), and
the textbook used within the Croatian curriculum (16 times). Textbook of the Republic of
Srpska does not mention BiH within the chapter on dissolution of Yugoslavia, while
Croatia is mentioned only once, and Serbia 6 times. Also, the textbook used in the Croatian
curriculum mostly describes events that took place in Croatia and the Croatian position
during the breakup of Yugoslavia, mentioning it 34 times. In the textbook applied in
Federation BiH Bosnia is mostly mentioned country (18 times), then Croatia (8 times) and
Serbia (5 times).
From previous quantitative data it is evident that in the same chapter two textbooks used in
BiH (one within the curriculum of Republic of Srpska and the other within the Croatian
curriculum) devote more attention to the events in the neighboring countries (Serbia and
Croatia), than to the events in BiH. Differences in approach greatly influence the
development and understanding of adolescent identity. A sense of belonging in this way
becomes divided into three parts, and qualitative differences in the presentation of certain
events as well as religious and ethnic Other also lead to different interpretations of the
same issues and different attitudes towards the other parts of their own country and to
neighboring countries.
Reconstruction
of
proandconmultiperspectivity

historyteaching

in

Bosnia-Herzegovina:

The reform of history teaching for reconciliation and coexistence in a post-conflict society
implies two possibilities: the construction of a common narrative that would be widely
accepted, or the presentation of conflicting narratives with an aim of their analysis and
1

How many times Bosnia-Herzegovina was mentioned within the chapter on dissolution of Yugoslavia
How many times Serbia was mentioned within the chapter on dissolution of Yugoslavia
3
How many times Croatia was mentioned within the chapter on dissolution of Yugoslavia
2

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discussion. The first method applies to the most divided, post-conflict societies in which it
is safest to choose one narrative which is deemed to be accepted by the majority and thus
avoid further conflicts. However, we can not say for certain that something was the most
secure, since in this situation it is difficult to avoid the resistance of a minority that does
not agree with the offered narrative. If you offer multiple narratives, there is a possibility
for an open discussion, but also for the grouping and selection of "their" narrative, which is
also related to the development of identity and sense of belonging.
Multiperspectivity implies interpretation of the past in a way it looks from our perspective
but also from the perspective of those who perceived past events. While learning different
perspectives students acquire richer and more complex knowledge based on mutually
conflicting narratives (Stradling, 2003). However, despite the emphasis on empathy in
access to students during the teaching of history, multiperspectivity (especially the way it
is applied in the previously described example of Israel and Palestine) can not be applied in
BiH without the agreement on a common terminology that would be applied to the three
(or maybe more!) narratives.Also, it will be of great importance to leave empty space in
between the three narratives textbooks in order to students and teachers had a space for
discussion, analysis and possible selection of a new narrative. In this way, it would be
clearly stated that both students and teachers can freely and openly discuss all issues until
they do not offend the dignity of the Other.The importance of recognition or acceptance of
responsibility for war crimes may (but not necessarily) lead to a more positive climate in
the teaching of history and therefore, may establish reconciliation. However, since the
views of the importance and prestige of the International Tribunal for War Crimes are
divided, we can not say with certainty that the recognition of guilt, judgment and
punishment can contribute to the establishment of peace, as well as harmonization of
narratives.
However, the key insight that is gained by this analysis is that people never learn history
from a single source, and therefore the teaching and tutorial can be viewed only as
additional resources. Just as it is stated in history textbook from Republic of Srpska, for all
topics that were not covered, or were partially covered, students can consult with parents,
friends, participants in the event, or simply find the relevant sources (books, internet, the
media). Consequently, the number of narratives with three suddenly switches to a much
higher figure, and it becomes almost impossible to track the flow of information and
thought. That is why the advocates of multiperspectivity in history teaching should not
ignore the fact of the existence of a lot of resources and the inability of reducing them all to
only a small empty space between the three constituent narratives (and maybe a few more
non-constituent).
ConclusionandRecommendationsforFurtherResearch
This paper seeks to explore the importance of teaching the history for the construction of
identity, sense of belonging and self-awareness. Also, content analysis of three currently
used history textbooks in the territory of BiH is done regarding the way of writing about
the disintegration of Yugoslavia, the war in BiH and other events from 1992 to 1999
including BiH and neighboring countries, Serbia and Croatia.
It is concluded that the textbooks differ in certain parts of the chapter dealing with the
disintegration of Yugoslavia (the XIV Congress of Yugoslav Communist Party), although
all three are written according to the Guidelines for writing and evaluation of history

52

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

textbooks for primary and secondary schools in BiH. Also, differences are reflected in the
different presentation of certain events in the breakup of Yugoslavia, the way in which the
war in BiH (1992nd to 1995th) was described, as well as the frequency of mentioning of
the neighboring countries, Serbia and Croatia. Also, it is important to note that
multiperspectivity, although desirable, is not expressed in any of the three used textbooks.
However, in order to establish a real difference in the writing, it is advisable to compare
the analysis of history textbooks with those that were used immediately after the war
(1996/1997 school year) in order to determine if indeed there were big differences in the
presentation of certain events. This would be especially important because in that period
there were no guidelines for writing textbooks, so that the authors had full freedom of
explanations and guidance of historical events.
History is not taught only in school. History is taught from a multitude of sources and as
such it affects identity, self-awareness and membership in a particular group and a
particular narrative. What this study does not cover, and what is proposed for future
research is to analyze other sources used to inform students and learn about the past. This
includes everything that teachers additionally included in the educational process in the
form of essays, exercises, additional resources, but also all the students themselves use for
their information: various sources (parents, peers, participants of events), the literature, the
Internet, media and the like. Only a clear analysis of the additional resources may explain
the ways of forming different narratives as well as the possibility of including
multiperspectivity in teaching history in contemporary BiH.
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55

�</text>
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                <text>The results of studies of the OSCE Mission in Bosnia and Herzegovina and  the Institute for International Textbook Research Georg Eckert in 2008  have shown that teachers consider the content of textbooks and its'  attempt to express multiperspectivity as the most important criteria for  selection.  Two main aims of this study are: to determine the differences in the  presentation of significant events from BiH history (disintegration of  Yugoslavia, the war in Bosnia 1992-1995) in three history textbooks for  fourth grade secondary schools that are currently in use in the Federation  BiH, the Republic of Srpska and in areas that teach history according to  Croatian curriculum, as well as to observe the ways in which the  educational process affects formation of adolescent identity and  development of tripartite discourse.  In this paper, a method applied includes content analysis as quantitative  method, as well as qualitative method (comparison of content related to  description of same event in three textbooks). Special attention is paid to  the way in which the textbook authors describe the role of neighboring  countries (Serbia and Croatia). Textbooks are analyzed in terms of the  language in which they are written, publishers, and the degree to which  content follows the guidelines for writing and evaluating history textbooks  in elementary and secondary schools in BiH prescribed by the Commission  for the Development of Guidelines for history teaching in BiH from April  2005.  The conclusion is that the three textbooks differ qualitatively, especially  when describing topics such as the collapse of Yugoslavia and the war in  Bosnia (1992-1995). Textbooks do not follow the prescribed Guidelines.  Also, tripartite narrative formed through history classes leads to tripartite  social discourse and therefore seriously impacts ways to reconciliation and  international relations.  Keywords: History, Textbook, Tripartite Narrative, Tripartite Discourse,  Identity, International Relations</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Leadership Crisis in Organisations and Islamic
Leadership as Value-based Leadership
Fatima Jasarevic
International Burch University, Sarajevo, Turkey
fatima.jasarevic@yahoo.com
Ahmed Obralic
International Burch University, Sarajevo, Turkey
ahmedobralic@hotmail.com
Leadership crisis is evidnent in public and private sector in different parts
of the world. This leadership has been critisized and charged for
commercial and ethical failures. In recent time, modernization of
leadership started and it places strong emphasize on values and ethics.
Value-Based Leadership disuccion appeared and it put the importance on
ethics and values in leadership. Through many leadership failuers in
America and Europe and than search for leaders who cares for ethics and
positive values in the organisation showed the importance of values for for
successful management in the organisation. Islamic leadership is a value
based leadership. As a set of ethical rules, islamic leadership is an excellent
model of leadership for a successful organisation. In this research we are
going to use content analysis. In a comparison to a conventional leaderhip
islamic leaderhips promisses higher succes and benefit for the organisation
ant its memebers.
Keywords: Leadership, Islamic Leadership, Crisis, Value-Based Leadership.

115

�</text>
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OBRALIĆ, Ahmed</text>
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                <text>Leadership crisis is evidnent in public and private sector in different parts  of the world. This leadership has been critisized and charged for  commercial and ethical failures. In recent time, modernization of  leadership started and it places strong emphasize on values and ethics.  Value-Based Leadership disuccion appeared and it put the importance on  ethics and values in leadership. Through many leadership failuers in  America and Europe and than search for leaders who cares for ethics and  positive values in the organisation showed the importance of values for for  successful management in the organisation. Islamic leadership is a value  based leadership. As a set of ethical rules, islamic leadership is an excellent  model of leadership for a successful organisation. In this research we are  going to use content analysis. In a comparison to a conventional leaderhip  islamic leaderhips promisses higher succes and benefit for the organisation  ant its memebers.  Keywords: Leadership, Islamic Leadership, Crisis, Value-Based Leadership.</text>
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Political and Economic Factors Affecting Tourism
Demand between Countries: A Case from Bosnia
Herzegovina and Turkey
Füsun İstanbullu Dinçer
İstanbul University, İstanbul, Turkey
fusuni@İstanbul.edu.tr
İsmail Kızılırmak
İstanbul University, İstanbul, Turkey
ismailk@İstanbul.edu.tr
Suna Mugan Ertuğral
İstanbul University, İstanbul, Turkey
sunam@İstanbul.edu.tr
Gürel Çetin
İstanbul University, İstanbul, Turkey
gurelc@İstanbul.edu.tr
Tourism is a rapidly growing industry with economic, social and political
outcomes. Cultural exchange, peace, goodwill and understanding are
considered as positive impacts of international tourism flows. Natural and
cultural attractions, geographical proximity, convenient transportation
systems, safety and security issues impact tourism demand to a
destination. Although it lacks the attention it deserves; international
politics and economic relations are also important factors affecting tourist
flows between countries. In this context Turkey has been playing a pioneer
role in establishing stronger relations with Balkan countries. This paper
explores impact of political and economic agreements on incoming tourism
in the light of Bosnia Herzegovina and Turkey within the past decade.
Besides having land in Balkans geographically, Turkey has strong historic,
cultural and political ties with Balkan geography. Those relations that were
established during the reign of Ottoman Empire in the region have been
developing during the Turkish Republic as well. Bosnia Herzegovina is not
an exception of this relationship. Common culture and heritage with
Turkey made Bosnia Herzegovina among popular destinations for Turkish
Citizens. Although there was a considerable amount of migration to/from

123

�International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Bosnia Herzegovina and Turkey, there still is a large amount of Turkish
origin citizens in Bosnia Herzegovina and vice versa.
Over the last ten years both Turkey and Bosnia Herzegovina have been
undergoing a major transformation both economically and politically.
Turkey and Bosnia Herzegovina have also been enjoying rapid tourism
growth for the past decade, despite global problems such as economic
crises (e.g. mortgage funds), acts of terrorism (e.g. 9/11), wars and
conflicts (e.g. Iraq), epidemics (e.g. H5N1) an extreme weather conditions
(e.g. volcanic ash clouds). The current situation and reasons behind the
development of bipolar tourist movements within these countries are
discussed based on economic and political facts and tourism statistics.
Revealing the political and economic factors affecting tourism demand
between countries might provide a better understanding of prediction and
management of international tourism flows.
Keywords: Political and Economic Factors, Tourism, Bosnia Herzegovina,
Turkey.

124

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MUGAN ERTUGRUL, Suna
CETIN, Gurel</text>
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                <text>Tourism is a rapidly growing industry with economic, social and political  outcomes. Cultural exchange, peace, goodwill and understanding are  considered as positive impacts of international tourism flows. Natural and  cultural attractions, geographical proximity, convenient transportation  systems, safety and security issues impact tourism demand to a  destination. Although it lacks the attention it deserves; international  politics and economic relations are also important factors affecting tourist  flows between countries. In this context Turkey has been playing a pioneer  role in establishing stronger relations with Balkan countries. This paper  explores impact of political and economic agreements on incoming tourism  in the light of Bosnia Herzegovina and Turkey within the past decade.  Besides having land in Balkans geographically, Turkey has strong historic,  cultural and political ties with Balkan geography. Those relations that were  established during the reign of Ottoman Empire in the region have been  developing during the Turkish Republic as well. Bosnia Herzegovina is not  an exception of this relationship. Common culture and heritage with  Turkey made Bosnia Herzegovina among popular destinations for Turkish  Citizens. Although there was a considerable amount of migration to/from Bosnia Herzegovina and Turkey, there still is a large amount of Turkish  origin citizens in Bosnia Herzegovina and vice versa.  Over the last ten years both Turkey and Bosnia Herzegovina have been  undergoing a major transformation both economically and politically.  Turkey and Bosnia Herzegovina have also been enjoying rapid tourism  growth for the past decade, despite global problems such as economic  crises (e.g. mortgage funds), acts of terrorism (e.g. 9/11), wars and  conflicts (e.g. Iraq), epidemics (e.g. H5N1) an extreme weather conditions  (e.g. volcanic ash clouds). The current situation and reasons behind the  development of bipolar tourist movements within these countries are  discussed based on economic and political facts and tourism statistics.  Revealing the political and economic factors affecting tourism demand  between countries might provide a better understanding of prediction and  management of international tourism flows.  Keywords: Political and Economic Factors, Tourism, Bosnia Herzegovina,  Turkey.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Impact of Financial Crisis on Unemployment with Close
Look on Bosnia and Herzegovina
Erkan Ilgün
International Burch University, Sarajevo, Bosnia and Herzegovina
eilgun@ibu.edu.ba
Semira Budic
International Burch University, Sarajevo, Bosnia and Herzegovina
semirabudic@hotmail.com
Various economic and financial crises were occurring during the last few
centuries and had great impact on many variables in the society and as
such mostly on unemployment in all countries around the globe.
Throughout this research paper we will be defining financial crisis, types of
it, how and when each one of them occurred starting with the Great
Depression and what kind of impact they had on unemployment
comparing European countries with United States. It can contain also
analysis on impact of global economic crisis on unemployment in OECD
countries. The financial collapse led to a big climb in unemployment
especially in the construction and manufacturing industries as well as
financial and business sector. We will be following the evolution of
unemployment during the current crisis and how does it vary according to
gender and age differences as well as which countries were directly and
mostly affected. For this study secondary data will be used. Those data are
collected from Eurostat web site (statistical office of the European Union)
using Labor force survey (LFS) which is designed to obtain the data from
labor market Descriptive statistics and econometric models will be used to
analyses unemployment and economic growth variables to investigate the
level of impact of financial crisis on unemployment in different countries.
Keywords: Financial Crisis, Unemployment, Bosnia and Herezegovina

109

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                <text>ICT Use in Small and Medium Enterprises for  Development in Vlora Region</text>
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                <text>ILGÜN, Erkan
BUDIC, Semira</text>
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                <text>Various economic and financial crises were occurring during the last few  centuries and had great impact on many variables in the society and as  such mostly on unemployment in all countries around the globe.  Throughout this research paper we will be defining financial crisis, types of  it, how and when each one of them occurred starting with the Great  Depression and what kind of impact they had on unemployment  comparing European countries with United States. It can contain also  analysis on impact of global economic crisis on unemployment in OECD  countries. The financial collapse led to a big climb in unemployment  especially in the construction and manufacturing industries as well as  financial and business sector. We will be following the evolution of  unemployment during the current crisis and how does it vary according to  gender and age differences as well as which countries were directly and  mostly affected. For this study secondary data will be used. Those data are  collected from Eurostat web site (statistical office of the European Union)  using Labor force survey (LFS) which is designed to obtain the data from  labor market Descriptive statistics and econometric models will be used to  analyses unemployment and economic growth variables to investigate the  level of impact of financial crisis on unemployment in different countries.  Keywords: Financial Crisis, Unemployment, Bosnia and Herezegovina</text>
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