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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Economic Assumptions for the Success of Inclusive
Education
Hanifa Obralid
University of Travnik, Travnik, Bosnia and Hercegovina
obralich@hotmail.com
Mediha Riđid
University of Travnik, Travnik, Bosnia and Hercegovina
mediha.ridjic@hotmail.com
Educational policy for children with special needs and inclusive education
in a decentralized system in Bosnia and Herzegovina as well as in the
processes of reform that has been implemented does not offer enough
optimism in terms of ensuring the secure basis for the implementation of
objectives. Inclusion in education is only one aspect of inclusion within
regular school regardless of gender, color, ethnicity, socio-economic and
religious background, psycho-physical capabilities and health of children,
especially children with special needs. Through this research, a great focus
will be on the education system in Bosnia and Herzegovina, the legal
framework focused on inclusion, teacher training, curriculum and the
school management, economic conditions for implementation of
development strategies of development policies for improving the
situation of children with special needs.
Keywords: Disability and Child Development, Inclusion, Inclusive
Education.

147

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                <text>OBRALIĆ, Hanifa
RIĐIĆ, Mediha</text>
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                <text>Educational policy for children with special needs and inclusive education  in a decentralized system in Bosnia and Herzegovina as well as in the  processes of reform that has been implemented does not offer enough  optimism in terms of ensuring the secure basis for the implementation of  objectives. Inclusion in education is only one aspect of inclusion within  regular school regardless of gender, color, ethnicity, socio-economic and  religious background, psycho-physical capabilities and health of children,  especially children with special needs. Through this research, a great focus  will be on the education system in Bosnia and Herzegovina, the legal  framework focused on inclusion, teacher training, curriculum and the  school management, economic conditions for implementation of  development strategies of development policies for improving the  situation of children with special needs.  Keywords: Disability and Child Development, Inclusion, Inclusive  Education.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Stock Selection Based On Discriminant Analysis: Case of
Capital Market of Bosnia and Herzegovina
Jasmina Okičid
University of Tuzla, Tuzla, Bosnia and Herzegovina
jasmina.okicic@untz.ba
Sonja Remetic Horvath
University of Vienna, Institut für Betriebswirtschaftslehre, Wien, Östereich
sonja.remetic@gmail.com
Barış Büyükdemir
CEROS Menkul Değerler AS, İstanbul, Turkey
baris.buyukdemir@ceros.com.tr
The main goal of this paper is to scientifically examine and propose new
approach of stock selection and analysis based on multivariate technique, i.e.
discriminant analysis, in order to help investors, individual and institutional, in
their decision making process, especially in case of underdeveloped capital
markets. These markets are generally characterized by low market
capitalization, poor liquidity and turnover, weak legal protection for minority
shareholders, low correlation with developed and emerging capital markets,
etc. All of this directly determines investment decision making process on one
hand and on the other may have crucial impact on portfolio performance as
well. Therefore, in this paper we investigate the cross—sectional relation
between the independent variables of the model, comprised of beta
coefficient and some fundamental (market values, price to earnings ratio, etc.)
variables and the average stock returns, as dependent variable, on the
underdeveloped capital market of Bosnia and Herzegovina. Basically, capital
market of Bosnia and Herzegovina is characterized by territorial division, the
incompatibility of entity institutions and of legal regulations; which negatively
affect the investment climate and the liquidity of securities. Therefore, in this
paper, we created the sample which consists of stocks traded on capital
market of Bosnia and Herzegovina, both on the Sarajevo Stock Exchange and
the Banja Luka Stock Exchange, during the period of January 2004 to December
2012. Based on the realized historical returns, we split issuers into two groups.
The first group consists of those stocks whose returns were in the top quintile
(highest returns), and the second one consists of those stocks whose returns
were in the lowest quintile (lowest returns). The main limitations of this study
are to be found in the shorter available financial time series in newly formed
capitalistic economy, missing data due to the lack of collective records on
levels of securities offerings issues.
Keywords: Discriminant Analysis, Stock Selection, Stock Return, Beta
Coefficient, Capital Market of Bosnia And Herzegovina.

180

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REMETIC HORVATH, Sonja
BUYUKDEMIR, Baris</text>
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                <text>The main goal of this paper is to scientifically examine and propose new  approach of stock selection and analysis based on multivariate technique, i.e.  discriminant analysis, in order to help investors, individual and institutional, in  their decision making process, especially in case of underdeveloped capital  markets. These markets are generally characterized by low market  capitalization, poor liquidity and turnover, weak legal protection for minority  shareholders, low correlation with developed and emerging capital markets,  etc. All of this directly determines investment decision making process on one  hand and on the other may have crucial impact on portfolio performance as  well. Therefore, in this paper we investigate the cross—sectional relation  between the independent variables of the model, comprised of beta  coefficient and some fundamental (market values, price to earnings ratio, etc.)  variables and the average stock returns, as dependent variable, on the  underdeveloped capital market of Bosnia and Herzegovina. Basically, capital  market of Bosnia and Herzegovina is characterized by territorial division, the  incompatibility of entity institutions and of legal regulations; which negatively  affect the investment climate and the liquidity of securities. Therefore, in this  paper, we created the sample which consists of stocks traded on capital  market of Bosnia and Herzegovina, both on the Sarajevo Stock Exchange and  the Banja Luka Stock Exchange, during the period of January 2004 to December  2012. Based on the realized historical returns, we split issuers into two groups.  The first group consists of those stocks whose returns were in the top quintile  (highest returns), and the second one consists of those stocks whose returns  were in the lowest quintile (lowest returns). The main limitations of this study  are to be found in the shorter available financial time series in newly formed  capitalistic economy, missing data due to the lack of collective records on  levels of securities offerings issues.  Keywords: Discriminant Analysis, Stock Selection, Stock Return, Beta  Coefficient, Capital Market of Bosnia And Herzegovina.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

According to Baktashi References the Mutual
Perceptions between Muslim Peoples and other Balkan
Peoples in Europe
Ömer Faruk Teber
Akdeniz University, Antalya, Turkey
omerfarukteber@akdeniz.edu.tr
Önder Bilgin
Akdeniz University, Antalya, Turkey
obilgin@akdeniz.edu.tr
Analysis of miscellaneous booklets such as “Vucûd-nâme”, “Ahid-nâme”,
“Risâla Âyin-i Cem” which were written in the special Baktashi literature
called “Erkannâma” should make a significant contribution to studies on
Baktashiyya in Balkans. Baktashiyya tradition is important in the regulation
of social and political life in Bosnia, Albania, Kosova and Balkans.
A variety of manuscripts, which are a type of such booklets in the
Erkannâmas like “Vücûd-namas” are religious and mystical texts in which
earthly elements were correlated to parts of human body and various
religious and sufistic conceptions implied on these together with letters. In
this study we tried to define how social and political elements reflected on
Bektashi References by analyzing Baktashi booklets.
Baktashi Erkannamas, which were recorded by Balım Sultan who was the
head of Baktashi order in Dimatoca in the Balkans, are still being read and
practiced in this geography. This paper investigates the mutual perceptions
between Muslim peoples and other Balkan peoples in Europe. As well as
traditions, which is an important social bond between the Balkan
communities and one of the problems in the production of social policy has
been the center of cultural differences. These issues will be evaluated in
terms of socio- political and relations between Balkan peoples and
Bektashi communities belonging to the tradition of Bektashi. We will be
evaluated historical, social, economic results of sosyo- politic attitudes in
this presentation.
Keywords: Balkans, Mystical, Social Life, Baktashi, Culture, Organisation.

235

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                    <text>International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

According To Baktashi References the Mutual Perceptions between Muslim
Peoples and Other Balkan Peoples in Europe
Omer Faruk Teber
Akdeniz University, Antalya, Turkey
omerfarukteber@akdeniz.edu.tr
Onder Bilgin
Akdeniz University, Antalya, Turkey
obilgin@akdeniz.edu.tr
Abstract

Analysis of miscellaneous booklets such as “Vucûd-nâme”, “Ahid-nâme”,
“Risâla Âyin-i Cem” which were written in the special Baktashi literature
called “Erkannâma” should make a significant contribution to studies on
Baktashiyya in Balkans. Baktashiyya tradition is important in the regulation
of social and political life in Bosnia, Albania, Kosovo and Balkans.
A variety of manuscripts, which are a type of such booklets in the
Erkannâmas like “Vücûd-namas” are religious and mystical texts in which
earthly elements were correlated to parts of human body and various
religious and sufistic conceptions implied on these together with letters. In
this study we tried to define how social and political elements reflected on
Bektashi References by analyzing Baktashi booklets.
Baktashi Erkannamas, which were recorded by Balım Sultan who was the
head of Baktashi order in Dimatoca in the Balkans, are still being read and
practiced in this geography. This paper investigates the mutual perceptions
between Muslim peoples and other Balkan peoples in Europe. As well as
traditions, which isan important socialbondbetweenthe Balkancommunities
and one of the problemsin the production ofsocial policyhas beenthe center
ofcultural differences.This issuewill be evaluatedin terms ofsocio-political
andrelations between Balkan peoples and Bektashi communities belonging
to the tradition of Bektashi.We will be evaluatedhistorical,social,
economicresults of socio-politicattitudes in this presentation.
Keywords: Balkans, Mystical, Social Life, Baktashi, Culture, Organization

Introduction
Analysis of miscellaneous booklets such as “Vujûd-nâme”, “Ahid-nâme”, “Risâla Âyin
Cem” which were written in the special Baktashi literature called “Erkannâma” should
make a significant contribution to the studies on Baktashiyya in Balkans. Baktashiyya
tradition has an important place in the regulation of social and political life in Bosnia,
Albania, Kosovo and Balkans.
A variety of manuscripts, which are a type of such booklets in the Erkannâmas like
“Vücûd-namas” are religious and mystical texts in which earthly elements were correlated
to the parts of human body and various religious and sufistic conceptions implied on these
1

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

together with letters. In this study, by analyzing Baktashi booklets, we tried to define how
social and political elements reflected on Bektashi References.
Baktashi Erkannamas, which were recorded by Balım Sultan who was the head of Baktashi
order in Dimatoca in the Balkans, are still being read and practiced in this geography. This
paper investigates the mutual perceptions between Muslim peoples and other Balkan
peoples in Europe. As well as traditions, which are an important social bond between the
Balkan communities and one of the problems in the production of social policy has been
the center of cultural differences. This issue will be evaluated in terms of socio- political
and relations between Balkan peoples and Bektashi communities belonging to the tradition
of Bektashi. We will also evaluate, in this presentation, the historical, social, economic
results of socio- political attitudes.
1-Bektashiya and References
Bektashiya which was evolved around the identity and personality of Haji Bektash Veli (d.
669/1270-71) and continued to develop under the patronage of Ottoman rule is one of the
most remarkable order of Turkish cultural history in terms of its role in gathering religious,
social, political and various approaches under the umbrella of tolerance.
In order to better understand the nature of Bektahism, its structure and historical
development, and to evaluate it correctly, it is highly important to study on the Bektashi
Erkannames which were recorded after Haji Bektah Veli and reflected the nature of his
teaching and its practical reflections.
These sources played an active role in transferring the âdâb, erkans and rituals of Bektashi
thought to the next generations, which was spread out in a large area of Rumeli and
Balkans in terms of beliefs and practices, as well as the tercümans, gülbanks and duâs
contained in the sources were religious-literary texts. These historical sources not only
played a primary role in performing erkâns and rituals in dervish lodges, but also they are
the most important documents showing the structural features of Bektashi tradition in
Anatolia and Balkans and the changes and development it was exposed to until today.
On the assumption that the Bektashi Erkannames emerged by way of Balım Sultan
(1462(?)- 1516), we must regard him as the “Second Pîr (Pir Thanî)”of Bektashism after
Haji Bektash Veli, its founder and institutionalizer (Dedebaba, 1927).
Balım Sultan is not the founder of Bektashism but the figüre who systematized and
disciplined the order, gave it a new form, developed its erkân by reorganizing it and made
it into a legal institution. With him Bektashism was recognized by the state and adopted by
masses.
2-Purpose of Writing Erkânnâmes
Every âdâb and teaching was produced to solve completely the questions arisen in a certain
field. Since these âdâb and erkâns include a certain viewpoint and worldview as to how to
see the World and events, they introduce a certain image and picture about the facts and,
therefore, emerges around it a certain belief, doctrine and model. If these models and
behaviors led by the leader reach the desired result, the beliefs on the basis of experience
are adopted by the members and used as a reference(Temren, 2003).
None of forms and practices in the erkannâmes is purposeless. It is undoubtedly that each
behavior made during these rituals, each symbol used has a “meaning” symbolized by it.

2

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Description made through a certain form of stance or through a pattern of behavior in
which several forms were displayed together in fact contain too information to be put on
the record. However, the meaning the ritual aimed to point is made, through the symbolic
language, fit into a single shape or behavior. Erkannâmes, mi‘yâr al-tarîqât or âdâb altarîqât have been composed to create virtuous societies which consist of the men of
perfection aimed by Islamic mysticism. In another words, Bektashi guides, men of
perfection composed these works since they knew to obey âdab and usûl as the most
important rule of spiritual development and becoming ârif of tawhîd.
3. Geography where Erkannâmes were composed
Academic researches made on Haji Bektahs Velî and Bektashi order showed that he was
not himself the founder of Bektashi order which was an Anatolian origin dervish order and
spread in particular in Balkans and Albania, but was a source of inspiration of Bektashism
(Hasluck, 1991).
Before Haji Bektash Veli, there were many dervishes who had come Anatolia from
Khorasan and Iraq and settled there. Among them were three remarkable figures that
played a part in the religious-political history of Anatolia: Dede Garkın, Baba İlyas and
Baba Ishaq. It is probable that relationship of Haji Bektash with the aforesaid figures
whom were assumed to had activities in the region played an important role in the shape of
his teaching.1 Bektashism did not have an effective prestige only in Anatolia and Rumeli
but also in Balkan countries and played an important part in the Islamization of the region.2
The settled life began in the dervish lodges (tekke) founded in the centers outside the rural
regions. Ottoman rule made use particularly of Bektashi tekkes in the colonization of the
newly captured Balkan lands.
The 16th century was a leap period in the spread of Bektashi order in Geece, Bulgria,
Albania and Yugoslavia. This leap started with the fact that Seyyid Ali Sultan (Timurtaş /
Hızır Lala / Kızıl Deli) (1310-1402) founded his tekke near Dimatoca in Greece, who was
argued to be born from Kadın Anacık. Seyyid Ali Sultan began his duty Bektashi
missionary. Later on, in this tekke Balım Sultan, Vahdeti Dede, Seyyid Mustafa Dede,
Kara Ali Dede, Sadık Abdullah and many Bektashi Dedes were brought up and involved in
missionary activities. As a result of these intense activities, peoples, apart from the Turks,
of Greek, Albanian and Slavic origin entered this order. Bektashi orderis also widely
spread among Albanians. Bektashis played a decisive role in the formation of religiopolitical and cultural life of peoples in the republic of Macedonia, Autonomous Province of
Kosovo and today Albania.
On the other hand, these tekkes which had the state support caused the groups living in the
various regions of Anatolia such as Abdal, Torlaks, Işıks and Kalenderis to stop to support
the Safavids and became an important shelter for the groups looking for a place for
themselves in the central organization of Ottoman state(Sarikaya, 2003).
Dervishes whom Ottoman supported and gave many privileges and led through Bektashi
order to adopt its official ideology remained as the real addressee of the Bektashi thought.
1

Gündoğdu, Hacı Bektâş-ı Velî, s.122.
On the geographical distribution of Bektashism see also Ö. Lütfi Barkan, “İstila Devirlerinin Kolonizatör Türk
Dervişleri ve Zaviyeler”, Vakıflar Dergisi, II, Ankara 1942, pp .253-279; Hasluck, ibid, pp.22-25, 35; Hüseyin Özcan,
“Bektâşîliğin Sosyo-Kültürel Çevresi”, HBVAD, year: 8, 22 (Summer 2002), p. 144; Suraiya Faroqhi, Anadolu’da
Bektâşîlik, Simurg Yay. İstanbul 2003, pp.191-193; Hamza Aksüt, Anadolu Alevîlğinin Sosyal ve Coğrafi Kökenleri, Art
Yay., Ankara 2002; Ahmet T. Karamustafa, “Kalenderler, Abdallar, Hayderiler: 16. Yüzyılda Bektâşîliğin Oluşumu”,
trans. Derya Öcal, HBVAD, 11 (1999), p. 62.
2

3

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Bektashis who were full of humanity and were a distinguished group settled in the central
regions of Anatolia and Balkans and maintained the Bektashi tradition which was
supported by the Ottoman officials.
Consequently, Bektashi approach which served to the environment of tolerance, embracing
all people with deep tolerance was used in the purification and education of dervishes in
the Bektashi tekkes which were patronized and controlled by the Ottoman rule.
4. The Socio-Political Condition of the Erkannames’ Adressees
The way to better understand the Bektashi order which reached it message going beyond
its formative period is to undersand the âdâbs and erkans of this dervish order. Contents
analysis Erkannamas also gives us clues about the social and political conditions of
addressee of Erkannamas. Accordingly, we can say that Erkannamas address to the
urbanized people rather than nomadic or semi-nomadic peoples. As was the case in the
Dört Kapı- Kırk Makam, it is seen that the composers or authors of Erkanamas avoided
using statements conflicting with the Sunnite approach (Gölpınarlı, 1952).We must say
that Erkannamas do not include statements about the Pro-Safavid figures. But we must also
say that Khalvatiyya which was attributed to İbrahim Zahid al-Gilani and Safawiyya order
produced from the common tradition of mysticism were of the Kubrawi-Khalwati tradition
of mysticism.3 Kahlwatiyya order whose chain/silsila goes back to Ali as was in the
Safavid order units in the same origin, that is, in Zahidiyya. However, though in
Khalwatiyya love of Ahl al-Bait came to the fore from the very beginning, it did not
deviate from the traditional Sunnite line. Khalwati sheikhs adopted the Sunnite policy of
Ottoman state, even it led struggle against the Safavid-Shiite propagation (Kucukdaga,
2005). Indeed, we know that Bayramiyya was the branch of Safaviyya represented in
Anatolia (Abbasli, 1976).It is also known that, apart from the political acceptances of the
Kubrawi-Khalwati Sufi tradition, acceptances about Ali were not much different from the
safavid tradition (Kucukdaga, 2002).Nevertheless, we know that Erkannamas composed
after Balım Sultan whom Bayezid II brought from Dimatoca and appointed Baktashi as
sheikh (postnişin). On the basis of historical information, it is almost certain that this
period was a period during which Safavid-Shiite propagation carried out particularly
through nomadic or semi-nomadic Turkoman population in Anatolia was much intensive.4
Buyruks reflecting the differentiations in the acceptances about Ali in the milieu where
Safavid-Shiite propagation was intensive were composed for Turkoman groups and spread
out in Anatolia. In the same period, Erkannamas in question were also composed in the
Bektashi dergahs under the protection of Ottoman state.
Bektashi Erkannamas, in fact, are one of the precautions taken by the Ottomans against the
political and propagations and Shiitization attempts carried out by the Safavids through
Kizilbash Turkoman groups. Consequently, it may be argued that while Kizilbash adhered
the narrartives in which legens blended with local folklore, Bektashis sided with the
Ottoman Sunnite thought by pursuing, through Erkannamas, certain rules and conventions
(usûl-erkân).

3

Onat, “Kızılbaşlık Farklılaşması Üzerine”, İslamiyat pp.113-114; Seyyid Hüseyin İbn Seyyid Gaybî, Şerhu Hutbeti’lBeyân, Ed. M. Saffet Sarıkaya, p.xııı.
4
It is known that the penetration of Shiite inclinations infiltrated into Bektashi lodges. See Orhan Türkdoğan, Alevî
Bektâşî Kimliği –Sosyo-Antropolojik Araştırma-, Timaş Yay., İstanbul 1995, pp.239-240.

4

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

References
Abdulbâki Gölpınarlı, (1952). “İslam ve Türk İllerinde Fütüvvet Teşkilâtı ve Kaynakları”,
İstanbul Üniv. İktisat Fak. Mecmuası, İstanbul, vol.. XI, no: 1-4, separate edition,
p.25.
Baha Said, (1927). “Bektâşîler”, Türk Yurdu, vol: V, no: 28, İstanbul, Nisan, p.315.
Bedri Noyan Dedebaba, (2006). Bütün Yönleriyle Bektâşîlik ve Alevîlik, Bektâşîlik ve
Bektâşîlik Ahlâkı, Ed. Şakir Keçeli, Ardıç Yay., Ankara, VII, 279.
Belkis Temren, “Bektâşîliğin Çağımız Koşullarına Uyarlanma Süreci”, Bilgi Toplumunda
Alevîlik, Ankara 2003, p. 288.
Cf. Fuad Köprülü, (1994). Osmanlı Devletinin Kuruluşu, Ankara, pp.96-100; Ömer L.
Barkan, “Kolonizatör Türk Dervişleri”, Vakıflar Dergisi, vol.. II, Ankara 1942,
pp.283-285.
Fuad Köprülü, (1997). “Bektâş”, İA., MEB. Yay., İstanbul, II, 462.
Mehmet Saffet Sarıkaya, (2003). Anadolu Alevîliğinin Tarihi Arka Planı, İstanbul, p.73.
Mirza Abbaslı, (1976). “Safevîlerin Kökenine Dair” Belleten, vol: XL, No:158, Ankara,
p.290, 296.
Ömer L. Barkan, (1942). “Osmanlı İmparatorluğu’nda Bir İskân ve Kolonizasyon Metodu
Olarak Vakıflar ve Temlikler I”, Vakıflar Dergisi, vol.. V, Ankara, pp.279-386.
Von Hasluck, (1991). Bektâşîliğin Coğrafî Dağılımı, Çev. Turgut Koca-A. Nezihi
Erginsoy, İstanbul, s.11; Irene Melikoff.
Yusuf Küçükdağ, (2002). II. Bayezit, Yavuz ve Kanûnî Devirlerinde Cemâlî Ailesi,
İstanbul 1985, s.93; Saim Savaş, XVI. Asırda Anadolu’da Alevîlik, Ankara, s.145.
Yusuf Küçükdağ, (2005). “Osmanlı Devleti’nin, Şah İsmail’in Şiî Propagandacılarına
Halvetiye ile Karşı Koyma Politikası”, Türk Tasavvuf Araştırmaları, Konya,
p.332.

5

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                <text>Analysis of miscellaneous booklets such as “Vucûd-nâme”, “Ahid-nâme”,  “Risâla Âyin-i Cem” which were written in the special Baktashi literature  called “Erkannâma” should make a significant contribution to studies on  Baktashiyya in Balkans. Baktashiyya tradition is important in the regulation  of social and political life in Bosnia, Albania, Kosova and Balkans.  A variety of manuscripts, which are a type of such booklets in the  Erkannâmas like “Vücûd-namas” are religious and mystical texts in which  earthly elements were correlated to parts of human body and various  religious and sufistic conceptions implied on these together with letters. In  this study we tried to define how social and political elements reflected on  Bektashi References by analyzing Baktashi booklets.  Baktashi Erkannamas, which were recorded by Balım Sultan who was the  head of Baktashi order in Dimatoca in the Balkans, are still being read and  practiced in this geography. This paper investigates the mutual perceptions  between Muslim peoples and other Balkan peoples in Europe. As well as  traditions, which is an important social bond between the Balkan  communities and one of the problems in the production of social policy has  been the center of cultural differences. These issues will be evaluated in  terms of socio- political and relations between Balkan peoples and  Bektashi communities belonging to the tradition of Bektashi. We will be  evaluated historical, social, economic results of sosyo- politic attitudes in  this presentation.  Keywords: Balkans, Mystical, Social Life, Baktashi, Culture, Organisation.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Economic Aspects of Human Resource Management in
Lifelong Learning Process
Nusreta Omerdid
University of Travnik, Travnik, Bosnia and Hercegovina
nusi.o@hotmail.com
Tarik Obralid
University of Travnik, Travnik, Bosnia and Hercegovina
obralict@hotmail.com
Fundamental economic aspects of human resource management in lifelong
learning process have been identified particularly in the processes of
human resources information field (the employees awareness of what is
important for their activity and relationships within the process of labor,
management and relations within the company); the detection of the
management resources (communication skills, creativity, efficiency,
management, reliability, respectful attitude toward the work and the
company); employment (jobs, human resource planning, selection of
people for employment); encouraging success at work (creativity, activity,
motivation and performance assessment); and professional development
(education in the workplace, career development, the system of
improvement and redundancy). The results of the study can be the useful
resource for future research.
Keywords: Management, Manager, Professional Development, Lifelong
Learning.

232

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                <text>Fundamental economic aspects of human resource management in lifelong  learning process have been identified particularly in the processes of  human resources information field (the employees awareness of what is  important for their activity and relationships within the process of labor,  management and relations within the company); the detection of the  management resources (communication skills, creativity, efficiency,  management, reliability, respectful attitude toward the work and the  company); employment (jobs, human resource planning, selection of  people for employment); encouraging success at work (creativity, activity,  motivation and performance assessment); and professional development  (education in the workplace, career development, the system of  improvement and redundancy). The results of the study can be the useful  resource for future research.  Keywords: Management, Manager, Professional Development, Lifelong  Learning.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Forecasting Macroeconomic Variables Using Artificial
Neural Network and Traditional Smoothing Techniques
Emrah Önder
İstanbul University, İstanbul, Turkey
emrah@İstanbul.edu.tr
Fırat Bayır
İstanbul University, İstanbul, Turkey
firat.bayir@gmail.com
Ali Hepşen
İstanbul University, İstanbul, Turkey
alihepsen@yahoo.com
For many years, economists have been using statistical tools to estimate
parameters of macroeconomic models. Forecasting plays a major role in
macroeconomic planning and it is an essential analytical tool in countries’
economic strategies. In recent years, researchers are developing new
techniques for estimation. Most of these alternative approaches have their
origins in the computational intelligence. They have the ability to
approximate nonlinear functions, parameters are updated adaptively. In
particular, this research focuses on the application of neural networks in
modeling and estimation of macroeconomic parameters. Neural networks
have received an increasing amount of attention among macroeconomic
forecasters because of the ability to approximate any linear and nonlinear
relationship with a reasonable degree of accuracy. Turkey is one of the
European Union candidate countries such as Iceland, Montenegro, Serbia,
and The Former Yugoslav Republic of Macedonia. In this study 13
macroeconomic indicators including gross domestic product (volume),
current account balance, general government gross debt, general
government revenue, general government total expenditure, gross
national savings, inflation, average consumer prices, population, total
investment, unemployment rate, volume of exports of goods and services,
volume of imports of goods and services. In this study classical time series
forecasting methods such as moving averages, exponential smoothing,
Brown's single parameter linear exponential smoothing, Brown’s secondorder exponential smoothing, Holt's two parameter linear exponential
smoothing and Winter's linear and seasonal exponential smoothing were
applied to macroeconomic data. The study focuses mainly on the

98

�International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

applicability of artificial neural network model for forecasting
macroeconomic parameters in long term and comparing the artificial
neural network’s results with the Traditional Time Series Analysis
(Smoothing Techniques). To facilitate the presentation, an empirical
example is developed to forecast Turkey’s important macroeconomic
parameters. Time Series statistical theory and methods are used to select
an adequate technique, based on residual analysis. Turkey will celebrate
the 100th anniversary of its foundation in 2023. Policies and
implementations targeted for raising economic position.
Keywords: Macro Economic Parameters, Economic Growth, Artificial
Neural Network, Forecasting, Smoothing, Time Series, Turkey.

99

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HEPSEN, Ali</text>
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                <text>For many years, economists have been using statistical tools to estimate  parameters of macroeconomic models. Forecasting plays a major role in  macroeconomic planning and it is an essential analytical tool in countries’  economic strategies. In recent years, researchers are developing new  techniques for estimation. Most of these alternative approaches have their  origins in the computational intelligence. They have the ability to  approximate nonlinear functions, parameters are updated adaptively. In  particular, this research focuses on the application of neural networks in  modeling and estimation of macroeconomic parameters. Neural networks  have received an increasing amount of attention among macroeconomic  forecasters because of the ability to approximate any linear and nonlinear  relationship with a reasonable degree of accuracy. Turkey is one of the  European Union candidate countries such as Iceland, Montenegro, Serbia,  and The Former Yugoslav Republic of Macedonia. In this study 13  macroeconomic indicators including gross domestic product (volume),  current account balance, general government gross debt, general  government revenue, general government total expenditure, gross  national savings, inflation, average consumer prices, population, total  investment, unemployment rate, volume of exports of goods and services,  volume of imports of goods and services. In this study classical time series  forecasting methods such as moving averages, exponential smoothing,  Brown's single parameter linear exponential smoothing, Brown’s secondorder  exponential smoothing, Holt's two parameter linear exponential  smoothing and Winter's linear and seasonal exponential smoothing were  applied to macroeconomic data. The study focuses mainly on the applicability of artificial neural network model for forecasting  macroeconomic parameters in long term and comparing the artificial  neural network’s results with the Traditional Time Series Analysis  (Smoothing Techniques). To facilitate the presentation, an empirical  example is developed to forecast Turkey’s important macroeconomic  parameters. Time Series statistical theory and methods are used to select  an adequate technique, based on residual analysis. Turkey will celebrate  the 100th anniversary of its foundation in 2023. Policies and  implementations targeted for raising economic position.  Keywords: Macro Economic Parameters, Economic Growth, Artificial  Neural Network, Forecasting, Smoothing, Time Series, Turkey.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Combining Analytical Hierarchy Process and TOPSIS
Approaches for Supplier Selection in a Cable Company
Emrah Önder
İstanbul University, İstanbul, Turkey
emrah@İstanbul.edu.tr
Sündüs Dağ
İstanbul University, İstanbul, Turkey
skumpas@İstanbul.edu.tr
In the competitive business environment of the 21st century, organizations
must reply quickly and precisely to customer demands. The choice of suppliers
and their performance assessment are becoming major challenges that face
supply chain managers or directors. Evaluating suppliers and selecting one of
them are complicated tasks due to the fact that various criteria or objectives
must be considered in the decision making process. Also in many real world
cases the criteria are not equally important for the purchase managers.
Numerous decision making techniques have been offered to handle with the
supplier selection problem. In this study, we proposed a supplier selection
analysis model considering both Analytic Hierarchy Process and TOPSIS
method. Subjective and objective opinions of purchase managers/experts turn
into quantitative form with Analytic Hierarchy Process. Technique for Order
Preference by Similarity to Ideal Solution (TOPSIS) technique is used for
calculating the supplier’s ratings.
The aim of this paper is to determine the appropriate supplier providing the
most customer satisfaction for the criteria identified in the supply chain. In this
paper, data taken from a well-known cable manufacturing company in Turkey
is used to illustrate the supplier selection procedure. Due to the fact that main
raw material used in all cables, the company strongly focuses on supply of the
Electrolytic Copper Cathode. The company detects eight different criteria for
procurement of the Electrolytic Copper Cathode. These are origin, quality,
availability, cost, delivery requirements, cost of conveyance, and quality
certificates. Apparently, supplier selection is a multi-criteria problem that
includes both quantitative and qualitative factors. It is necessary to make
trade-off between these tangible and intangible factors while considering a
suitable supplier. There are four firms providing the Electrolytic Copper
Cathode for the company. In analyzing the data, Analytical Hierarchy Process
(AHP) and Technique for Order Preference by Similarity to Ideal Solution
(TOPSIS) methodologies are used for the outranking of supplier alternatives.
Keywords: Supplier Selection, Multi Criteria Decision Making, Analytical
Hierarchy Process (AHP), TOPSIS Method, Cable Sector.

95

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                <text>In the competitive business environment of the 21st century, organizations  must reply quickly and precisely to customer demands. The choice of suppliers  and their performance assessment are becoming major challenges that face  supply chain managers or directors. Evaluating suppliers and selecting one of  them are complicated tasks due to the fact that various criteria or objectives  must be considered in the decision making process. Also in many real world  cases the criteria are not equally important for the purchase managers.  Numerous decision making techniques have been offered to handle with the  supplier selection problem. In this study, we proposed a supplier selection  analysis model considering both Analytic Hierarchy Process and TOPSIS  method. Subjective and objective opinions of purchase managers/experts turn  into quantitative form with Analytic Hierarchy Process. Technique for Order  Preference by Similarity to Ideal Solution (TOPSIS) technique is used for  calculating the supplier’s ratings.  The aim of this paper is to determine the appropriate supplier providing the  most customer satisfaction for the criteria identified in the supply chain. In this  paper, data taken from a well-known cable manufacturing company in Turkey  is used to illustrate the supplier selection procedure. Due to the fact that main  raw material used in all cables, the company strongly focuses on supply of the  Electrolytic Copper Cathode. The company detects eight different criteria for  procurement of the Electrolytic Copper Cathode. These are origin, quality,  availability, cost, delivery requirements, cost of conveyance, and quality  certificates. Apparently, supplier selection is a multi-criteria problem that  includes both quantitative and qualitative factors. It is necessary to make  trade-off between these tangible and intangible factors while considering a  suitable supplier. There are four firms providing the Electrolytic Copper  Cathode for the company. In analyzing the data, Analytical Hierarchy Process  (AHP) and Technique for Order Preference by Similarity to Ideal Solution  (TOPSIS) methodologies are used for the outranking of supplier alternatives.  Keywords: Supplier Selection, Multi Criteria Decision Making, Analytical  Hierarchy Process (AHP), TOPSIS Method, Cable Sector.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Ranking the Strategies of Human Resource Management
During Economic Crisis Period Using Analytic Hierarchy
Process
Emrah Önder
İstanbul University, İstanbul, Turkey
emrah@İstanbul.edu.tr
Altan Doğan
İstanbul University, İstanbul, Turkey
altandogan@gmail.com
Choosing a right action in economic crisis period is a kind of multi-criteria
decision making problem for human resource management. The aim of this
study was to determine the precedence order of these human resource
management activities including recruitment, reducing workforce,
terminating contracts before they are due, stopping renewing labor
contracts, outsourcing business in order to reduce workforce, using more
casual workers, increasing the use of flexible working hours, freezing
recruitment, expanding workforce, cutting training budget, reducing
support for self-initiated study , reducing off-the-job training for middle
managers, reducing off-the-job training for low managers, reducing offthe-job training for other employees, reducing on-the-job training,
increasing training budget, increasing off-the-job training for middle
managers, increasing off-the-job training for low managers, increasing offthe-job training for other employees, increasing on-the-job training,
reducing individual performance goals, conducting appraisals more often,
conducting appraisals less often, stopping conducting appraisals, rewards
and compensation, freezing pay increments, increasing pay increments,
reducing base pay rate, increasing base pay rate, reducing performancebased pay rate, increasing performance-based pay rate, reducing fringe
benefits, reducing superannuation contributions, restructuring working
hours by means of training, hiring part-time employees, freezing the wages
and stopping performance-related payment, etc.
The survey participants were the human resource management
professionals and academicians. In analyzing the data, Analytical Hierarchy
Process (AHP) methodology was used. AHP was developed in the 1970s by
Thomas Saaty is a multi-criteria decision making (MCDM) methodology. It
has been used extensively for analyzing complex decisions. The approach

96

�International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

can be used to help decision-makers for prioritizing alternatives and
determining the optimal alternative using pair-wise comparison
judgments. AHP is a effective decision making method especially when
subjectivity exists and it is very suitable to solve problems where the
decision criteria can be organized in a hierarchical way into sub-criteria.
The findings of previous studies about human resource management
activities in economic crisis time were first identified by literature review.
Human resource managers/experts expressed or defined a ranking for the
attributes in terms of importance/weights. Each human resource expert is
asked to fill ‘‘checked mark’’ in the 9-point scale evaluation table. The AHP
allows group decision making. One of the main advantages of the AHP
method is the simple structure. This paper analyzes the possible actions
taken by Human Resources managers that are facing the economic crisis.
Keywords: Human Resource Management, Economic Crisis, Analytic
Hierarchy Process, Multi Criteria Decision Making, Ranking Strategies

97

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DOGAN, Altan</text>
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                <text>Choosing a right action in economic crisis period is a kind of multi-criteria  decision making problem for human resource management. The aim of this  study was to determine the precedence order of these human resource  management activities including recruitment, reducing workforce,  terminating contracts before they are due, stopping renewing labor  contracts, outsourcing business in order to reduce workforce, using more  casual workers, increasing the use of flexible working hours, freezing  recruitment, expanding workforce, cutting training budget, reducing  support for self-initiated study , reducing off-the-job training for middle  managers, reducing off-the-job training for low managers, reducing offthe-  job training for other employees, reducing on-the-job training,  increasing training budget, increasing off-the-job training for middle  managers, increasing off-the-job training for low managers, increasing offthe-  job training for other employees, increasing on-the-job training,  reducing individual performance goals, conducting appraisals more often,  conducting appraisals less often, stopping conducting appraisals, rewards  and compensation, freezing pay increments, increasing pay increments,  reducing base pay rate, increasing base pay rate, reducing performancebased  pay rate, increasing performance-based pay rate, reducing fringe  benefits, reducing superannuation contributions, restructuring working  hours by means of training, hiring part-time employees, freezing the wages  and stopping performance-related payment, etc.  The survey participants were the human resource management  professionals and academicians. In analyzing the data, Analytical Hierarchy  Process (AHP) methodology was used. AHP was developed in the 1970s by  Thomas Saaty is a multi-criteria decision making (MCDM) methodology. It  has been used extensively for analyzing complex decisions. The approach can be used to help decision-makers for prioritizing alternatives and  determining the optimal alternative using pair-wise comparison  judgments. AHP is a effective decision making method especially when  subjectivity exists and it is very suitable to solve problems where the  decision criteria can be organized in a hierarchical way into sub-criteria.  The findings of previous studies about human resource management  activities in economic crisis time were first identified by literature review.  Human resource managers/experts expressed or defined a ranking for the  attributes in terms of importance/weights. Each human resource expert is  asked to fill ‘‘checked mark’’ in the 9-point scale evaluation table. The AHP  allows group decision making. One of the main advantages of the AHP  method is the simple structure. This paper analyzes the possible actions  taken by Human Resources managers that are facing the economic crisis.  Keywords: Human Resource Management, Economic Crisis, Analytic  Hierarchy Process, Multi Criteria Decision Making, Ranking Strategies</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

The Knowledge Economy and its Impact on the
Employment and the Employees’ Profile
Kenan Ören
Süleyman Demirel University, Isparta, Turkey
koren25@hotmail.com
Hasan Yüksel
Süleyman Demirel University, Isparta, Turkey
hasanyuksel37@gmail.com
Throughout history, there has been a radical transformation concerning
the developmental stages in the lives of human beings. The first stage that
initiates with the agriculture continues with industry which is the main
turning points in the sociological perspective of work and working life. The
Industrial Revolution that was the sign of transformation from the manual
oriented economy to the machine oriented ones also shifted the
requirements of the human resource capital. The new terms about the
work entered to the literature such as the time, wage, and trade unions,
working conditions, factories and so forth. This event called as
industrialization as different from the period of agriculture isolated the
work and family life from one another. In the third period, the economic,
sociological, and the political procedures resulted in the development as
well as the importance of the knowledge and the knowledge economy.
Today, the knowledge which is the particular indicator of knowing
something and know-how is associated with the welfare and the power.
Those who can produce and utilize the knowledge can compete with the
others easily. Therefore, it can be stated that the knowledge is the main
determinant of current age called as ‘the age of information’. In a way, this
inclination shaped a great many things in the society from the education to
the employment strategies of the nations. Even more, the requirements of
the employees altered unlike those in the industrial period. As an example,
the internationalization of the human capital in terms of their
qualifications, the occurrence of the knowledge workers put a different
point to the employment based strategically approach. Within this
framework, the main aim of the study is to analyze the changing
perspectives of the employment and the employees by referencing to the
information centered society.
Keywords: Knowledge Economy, Knowledge, Knowledge Worker.

187

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                    <text>International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

The Knowledge as the Main Determinant on the Employment and the
Employees‟ Profile
Kenan Ören
Süleyman Demirel University, Isparta, Turkey
koren25@hotmail.com
Hasan Yüksel
Süleyman Demirel University, Isparta
hasanyuksel37@gmail.com

Abstract
Throughout history, there has been a radical transformation concerning the
developmental stages in the lives of human beings. The first stage that initiates with
the agriculture continues with industry which is the main turning points in the
sociological perspective of work and working life. The Industrial Revolution that
was the sign of transformation from the manual oriented economy to the machine
oriented ones also shifted the requirements of the human resource capital. The new
terms about the work entered to the literature such as the time, wage, trade unions,
working conditions, factories and so forth. This event called as industrialization as
different from the period of agriculture isolated the work and family life from one
another. In the third period, the economic, sociological, and the political procedures
resulted in the development as well as the importance of the knowledge and the
knowledge economy. Today, the knowledge which is the particular indicator of
knowing something and know-how is associated with the welfare and the power.
Those who can produce and utilize the knowledge can compete with the others
easily. Therefore, it can be stated that the knowledge is the main determinant of
current age called as „the age of information‟. In a way, this inclination shaped a
great many things in the society from the education to the employment strategies of
the nations. Even more, the requirements of the employees altered unlike those in
the industrial period. As an example, the internationalization of the human capital in
terms of their qualifications, the occurrence of the knowledge workers put a
different point to the employment based strategically approach. Within this
framework, the main aim of the study is to analyze the changing perspectives of the
employment and the employees by referencing to the information centered society.
Key Words: Knowledge economy, knowledge, knowledge worker

Introduction
There has been an ongoing change all over the course of the history in every fields of the
society, that is to say, politically, economically, scientifically and so forth. From this
perspective, it can be argued that the change is the main dynamism of the world. Each
member of the world renew themselves based upon this change criteria perpetually.
Concerning the developmental process of humankind, that is also the case. For example,
the industrial revolution which is the root of the economic growth in the Western countries
on technology which results from the usage of useful knowledge and the interaction of the
knowledge itself can be interpreted as the turning point in the life cycle of the humans. The
reason is that the industrial revolution which was a kind of transition from hand made

1

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

products to the industrial manufacture provided the productivity growth and the relative
quality in the life. 1
In the aftermath of industrial revolution, the parameters belonged to the age of agriculture
was redefined. Along with the development of industry, new terms such as factory, wage,
trade unions, and social policy implementations entered to the life and the life of one‟s own
was isolated from the working place. The working hours occurred and the freedom of the
employees was submitted to the initiative of the employers in spite of the fact that the
means of production did not belong to the employees which bring about the alienation to
the work, to the employers and to the product that they manufactured. The gap between
employees and the employers resulted in the clash, so to say, the clash of power on the
manufacturing system. At the same time, the capitalism which can be taken into account as
the social system in which “the means for producing and distributing goods (the land,
factories, technology, transport system etc.) are owned by a small minority of people.” To
put in another way, the capitalists are those who possess the capital. And the majority of
the people who work for them are called the workers who sell their ability to work in
return for a salary or wage. That‟s why, the ultimate effect of industrial revolution is the
occurrence of the class of employees and the employers. But, the profile of the employees
are too low, they are not so talented and they just serve for the capitalist idea which is
profit driven. Here, it can be said that in the early times of the industrial revolution, the
great majority of the people who were workers were exploited by the employers because of
the fact that they do not have the bargaining power and they are not so skilled. All these
also cause the low wage for the workers as well. 2
The third turning point in the lives of humankinds is the knowledge revolution which lays
a great emphasis on the production and the usage of the knowledge. In this age, the
knowledge is synonymous with the power. Those who produce knowledge and those who
use it have the power all over the world. In this term, the employment and the worker
profile radically changed on account of the fact that the requirements of the employment
and the worker altered too. Therefore, in this study, the ultimate objective is to reveal the
significance of the knowledge economy on the labor relations generally, and specifically
the employment and employees profile.
Knowledge
Knowledge that is regarded as the asset of the upcoming future is “understanding of or
information about a subject that you get by experience or study, either known by one
person or by people generally” or “the state of knowing about or being familiar with
something”. 3 What about information, wisdom, data and the other terms? What are the
differences of these terms with knowledge? Are they the same or similar? The equation
among these terms can be revealed in the following formula: 4

1

Joel Mokry, “Why Was The Industrial Revolution A European Phenomenon?” Supreme Court Economic
Review, Vol 10, The Rule of Law, Freedom and Prosperity, 2003, pp. 27, 28.
2
http://www.worldsocialism.org/spgb/what-capitalism (Retrieved 15.04.2013).
3
Cambridge
University
Dictionary,
http://dictionary.cambridge.org/dictionary/british/knowledge?q=knowledge (Retrieved 15.04.2013).
4
Anthon P. Botha, Knowledge-Living and Working With It, Published by Juta and Co, Cape Town South
Africa, 2007, p. 10.

2

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Figure 1: The Equation of Knowledge

Wisdom=Knowledge+Experience

Source: Anthon P. Botha, Knowledge-Living and Working with It, Published by Juta and Co, Cape Town
South Africa, 2007, p. 10.

As seen in figure one, knowledge, along with the experience, equates the wisdom. In
regards to hierarchy, wisdom ranks higher than knowledge which was followed by
information and data. The knowledge can be put in order in this way:
Data includes raw and fresh facts.
Information is the facts given in a particular context.
Knowledge is the information that targets action.
Wisdom is to determine which knowledge can be used in which context and
for what purpose. So, wisdom is the highest level of ranking.
So as to make these terms more concrete, a new example can be given. For instance, if
someone says “30”, this does not mean anything. It could be height, kilometer, kilograms
or something like that. So here the number 30 is the raw material. But, if someone says 30
Centigrade, everyone will understand that it is about temperature. This is the information
which is used in contexts. Additionally, if someone says that 30 is the age when a person is
productive most, this is called as knowledge. So, in a way knowledge is type of
information that is accepted generally by everyone. Wisdom as the upper degree of
knowledge is common feeling which is also tested with the experiences as well. 5 In a way,
knowledge is something like a term that is neither data nor information but it is actually
related to both. Maybe, knowledge “is plural, heterogeneous phenomenon that comprises
multiple rationalities, whose logics are not defined by a transcendental norm but relate to
the pragmatics of contexts.” 6 There are some very particular developments that play a key
role in the development of the knowledge as in the following: 7
a) The economic globalizations that necessitate the firms adapt themselves to the
innovation and the scientific improvement.
b) The increasing awareness concerning the value of specialized knowledge.
c) The increasing awareness on the knowledge as a distinct factor for production.
d) Computer networking.
As seen in the items, the knowledge taken into account as the value in 21th century
does not occur all of a sudden. However, there are some turning points that contribute to
the emergence of the knowledge such as industrial revolution, globalization and computer
networking. All these things pave the way that the knowledge is the ultimate result
concerning these development oriented issues.
Age of Knowledge and Its Reflections on the Society
Rather than the theoretical basis of the knowledge, it is a kind of name that is associated
with a particular period. Especially after the neoliberal policies in the world following the
5

Botha, Ibid, p. 10.
Elias M. Awad and Hassan M. Ghaziri, Knowledge Management, Second Impression, Published by
Dorling Kindersley, India, 2008, p. 56.
7
James W. Cortoda, Rise of the Knowledge Worker, Heinamann Press, 1999.
6

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

crisis of 1970, the world started to debate about the knowledge and its importance. The
industry and all aspects of live started to be associated with the knowledge. The paradigms
of the industrial revolution changed. Instead of physical inputs, the intellectual capabilities
of the humans come to the fore.8 The knowledge is regarded as a sort of “unique attribute”
and it is dealt with by humans through mental processes, awareness as well as intuition and
can solely be transferred through learning activity. 9
Here, this age is named after information age, knowledge age, information society and ext.
The developmental process is a little bit relative. Without any hesitation, the unique feature
of this society is that these societies are driven by the creativities. It is an advantage for the
economy but some people like Schumpeter argue that this is a period of “creative
destruction.” Yeah, it causes continuous economic growth and richness for the general
society and it includes the public good but its identity of “profit” disorders the social norms
and social orders. 10 The availability of the knowledge in the internet erodes some of the
professions and also the subject centered knowledge. 11
The remains of the knowledge society dates back even before the industrial revolution. To
put in an explicit term, it can be argued that the knowledge society is not the first
experience of the humankinds in the nineteenth century.
As an example, the Renaissance which can be interpreted as the rebirth of the Europe is
well known for the scientific improvements in the Middle Ages. There were technological
and communicative progresses that left a great impact on the society with the mass printing
technologies that superseded the hand written manuscripts.
In the period of Renaissance, the books are started to be published and they became more
accessible. As in Renaissance, the knowledge society that is the upper advance stage of the
knowledge production and the usage, electronic communications, software service
providers, the internet, the mobile phones symbolize the extended form of the information.
In each situation, the possession of the knowledge is viewed as the social and economic
resource, in a way, commercial item.
Both in the period of Renaissance and modern age, the knowledge has been practical if it is
put into practice along with its theoretical side.
All these things pave the way that there is not a single knowledge society but a few which
changed the vision of the nations and broadened their perspectives. 12

8

Walter W. Powell and Kasia Snellman, “The Knowledge Economy”, Annual Review of Sociology, Vol 30,
2004, p. 199; Süleyman Kevük, “Bilgi Ekonomisi”, Journal of Yaşar University, 1/ 4, Ekim 2006, pp. 320322.
9
Debra M. Amidon, Innovation Strategy For The Knowledge Economy The Ken Awakening, Heinmann
Publication, USA, 1997, p .5.
10
Andy Hargreaves, Teaching in The Knowledge Society Education In The Age of Insecurity, Teachers
College Press Publication, Colombia University, USA, 2003, p. 1.
11
Peter John Williams, “Valid Knowledge: The Economy and The Academy”, Higher Education, Vol 54,
No 4, October 2007, p. 512.
12
Jennifer Adelstein, “What Makes
Knowledge Society? Privileging Discourses”, Ed. Katerina
Nicolopoulou, Mine Karataş Özkan, Ahu Tatli, John Taylor, Global Knowledge Work Diversity and
Relational Perspectives, Edward Elgar Publishing Limited, USA, 2011, p. 9.

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Table 1: The Comparison of the Knowledge Societies
Knowledge Society
Information technologies
Computers

Discursive Objects
The shift of communication
Technology

Electronic
telecommunication systems
Knowledge as a social and
economic resource
Knowledge as an accessible
concept
Application
of
the
knowledge as well as its
practice
New forms of organization
that emphasizes knowledge
frameworks
Electronic databases
Information society

The spread of knowledge
Resource
Accessibility
Not just theory but also practice

Renaissance
Script to printing
The development of the
printing press
Book publishers and the
book sellers
Publishing as a social and
political source
Greater access to the
written materials
The theories are made a
knowledge framework

Advance

The progress
translation

in

the

The storage of the information
Informing and to be informed

Printed books
The transition to medieval
to early modern
From oral to literature
society
Church and the state

From elementary education Educational shift
to higher education
Global
institutions, Institutional control
governments,
and
corporations
Knowledge
society Political effectiveness
The nation states and
contributes
to
the
nationalism
development
of
the
globalization.
Source: Jennifer Adelstein, “What Makes Knowledge Society? Privileging Discourses”, Ed. Katerina
Nicolopoulou, Mine Karataş Özkan, Ahu Tatli, John Taylor, Global Knowledge Work Diversity and
Relational Perspectives, Edward Elgar Publishing Limited, USA, 2011, p. 10; Michael B. Arthur, Denise M.
Rousseau, The Boundaryless Career A New Employment Principle For A New Organizational Era, Oxford
University Press, UK, 1996.

The age of knowledge brings communication technologies and the computer as the main
directors of the labor and labor relations. Unlike from the agricultural and industrial
revolution, the age of knowledge can be defined as the knowledge revolution as it causes
radical changes in all the spheres of life. Especially those countries that adapt themselves
to the knowledge based orientations get a competitive advantage over the other countries.
Also, in this age, the knowledge means the power and the power means running and
controlling the world. 13
The production and the use of the knowledge which adds plus value to the productivity and
innovation14 is the indispensable parts of the knowledge age. All the paradigms of the
society are shaped within the knowledge identity and learning such as lifelong learning that
constitutes the core of the society and that paves the way for the development of the
society as well. Here it can be discussed that it is impossible to isolate the knowledge age
from the ongoing learning process. The learning is not teacher centered but in the stark
contrast the learning is student centered. And also the learning as different from the classic
13

Derek Law, “Information Policy For A New Millennium”, Library Review, Volume 49, Number 7, 2000,
p. 324.
14
Giovanni Peri, “Determinants of Knowledge Flows and Their Effect on Innovation”, The Review of
Economics and Statistics, Vol 87, No 2, May 2005, p. 308.

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

idea is not just confined to the school and there are lots of sources to learn information.
However, the function of the schools is to make the students teach how to learn. 15
In the age of knowledge, the production of the knowledge as well as using it has been
paramount importance as the knowledge is taken into account as the power itself. The
internet, the telecommunication systems, the computer are the prominent devices utilized
for the production of the knowledge which pave the way that humans come closer and the
world is smaller. This also fosters the globalization itself.
The information age in which organizational effectiveness gained momentum with the
various management styles such as Total Quality Management (TQM), Strategic Human
Resources Management (SHRM), and Talent Management (TM) supported the
competitiveness and also operational learning for the businesses. 16 The old paradigms, the
old management styles, and the traditional company concepts doom to change with this
new trend as shown in the following table. 17

Table 2: The Difference between Traditional Company and Knowledge Driven Company
Traditional Company
The Knowledge Driven Company
Procedures
Challenges
Centralized Management, Hierarchy
Self-Management, Flexibility
External Allocation of Work
Ones of allocation of work
Resistance to the change
Ongoing change
Closed to the world
Open to the world
Supervision
Self-supervision
Source: Peter Hold Christensen, Knowledge Management Perspectives and Pitfalls, Copenhagen Business
School Press, Denmark, 2003, p. 10.

As seen in Table 2, with the knowledge oriented concept, the businesses commenced to
alter their strategies, and they reshaped their ideas concerning the knowledge itself. The
new age made the companies bend the rules and they put the flexibility into the center. The
companies in this age are open to change and open to the world. So, they used these kinds
of motives and methods to capture the attention of the knowledge workers and to adapt this
new era as illustrated in Table 3. 18

15

Andy Hargreaves, Teaching In The Knowledge Society Education In The Age of Insecurity, Published
by Teachers College Press, New York, USA, 2003, p. 1, 3; Refik Balay, “Küreselleşme, Bilgi Toplumu ve
Eğitim”, Ankara Üniversitesi Eğitim Bilimleri Fakültesi Dergisi, Cilt 37, Sayı 2, 2004, p. 69.
16
Amit Shankar Mukherjee, Michael A Lapre, Luk N. Van Wassenhove, “Knowledge Driven Quality
Improvement”, Management Science, Vol 44, No 11, 1998, p. 35.
17
Peter Hold Christensen, Knowledge Management Perspectives and Pitfalls, Copenhagen Business
School Press, Denmark, 2003, p. 10.
18
Christensen, Ibid, pp. 10, 17.

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Table 3: The Motives and the Methods That the Knowledge Companies To Use
Motives
Adapting a management style that is quite modern
for the knowledge workers.
Searching new knowledge.

Methods
Informing the public concerning the engagement of
the company in the knowledge management.
Allowing the staff to produce new knowledge and
making them to be productive.
Learning from the experience of the company.
Spending so much time on the projects that the
company developed well in advance.
Improving the knowledge of the staff concerning the Establishing a network that provides to the each staff
company.
what they are doing about the company.
Guaranteeing the independence of the staff
Documenting the knowledge of the employees which
will decrease the vulnerability effect of the company
when the staff leaves from the work.
Finding a way to retain the staff as they possess Offering better opportunities to the staff which will
invaluable knowledge.
motivate them.
Encouraging the staff to improve knowledge Developing the dialogue among the staff to share
sharing.
their knowledge on the staff.
Source: Peter Hold Christensen, Knowledge Management Perspectives and Pitfalls, Copenhagen Business
School Press, Denmark, 2003, p. 17.

The companies in the age of knowledge are to use some motives and methods to increase
the dynamism of them. For example, they should adapt flexible management, they should
find a way to search for new knowledge, they should get lessons from their past
experiences, they should give utmost importance to free mobility of the employees, they
should learn to retain the staff and so forth. These new organizational ways of the
knowledge companies are to be competitive and it is to strengthen the organizational
culture of them which is the sinequanon of the information age. In this context, considering
that the information age is effective in all parts of society, the reflections of the knowledge
on the society as a whole not just on the businesses can be summarized in the following
items.
The improvement of the knowledge in the society can be regarded as a kind of
revolution as it ends with radical transformations.
In the age of knowledge, the society is started to be shaped concerning information
production and its usage.
The fundamental paradigms of the industrial society were left and the codes of the
community were reshaped within the idea of innovation.
The knowledge means economic, politic and cultural power all over the world.
The classical management styles also changed as in personnel management. Instead
of all these, new and modern ones were replaced like human resource management,
strategic human resource management, talent management and so on.
The hierarchical mechanisms of the working environment were left and flexibility
was put into practice. At the same time, flexible working such as tele-work, part
time work, homework entered to the working.
The devices of the knowledge society such as internet and telecommunication
accelerated the process of globalization.
New concepts in the education like lifelong learning, distance learning occurred.
So, the learning process went beyond the school environment and a particular age
period owing to the fact that the information becomes old and obsolete in a short
period of time, and it is to be updated. All these arguments pave the way that the
learning turns into a paradigm which something like from “cradle to grave”.

7

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

The profiles of the employees changed as well. This means that the requirements of
the workers are needed to be updated within the context of the knowledge age.
Otherwise, the companies do not increase their competitive advantage as the human
resource is their assets.
The e-mail, Google, Facebook, messenger as the products of the social media are
the other outputs of the information age. Through thisequipment, the world come
closer and the people get in touch with one another easily.
The modern education techniques like computer assisted learning and also the
technological devices like smart boards, overhead projectors, computer labs altered
the vision of the education.
Knowledge Management
The internal infrastructure of the companies and the increasing complexity of the
environment make them invest in innovation and the scarcity of the resources brings the
knowledge to the fore as the success of the businesses. From this perspective, it can be
mentioned that knowledge is taken into account as the crucial factor that surpasses the
other production factors such as labor, capital, land, and so forth. Here, knowledge
management occurred “as a label for consciously perceiving and addressing the issues
raised by the importance and availability of knowledge.” Knowledge management can be
addressed as a sort of management that manages the knowledge as the source. It is also
concerned with managing the knowledge related concepts such as knowledge workers on
the basis of creating and maintaining plus value concerning knowledge. Knowledge
management as its perspective is so wide; it includes business studies, sociology,
psychology, educational science, computer science, cognitive science, and so forth. 19
Knowledge management in other words is a new, interdisciplinary concept that puts the
knowledge on the center of the organizational processes. Knowledge as it provides the
ultimate competitive advantage for the firms; it involves different factors like technology,
people, organizational processes, and knowledge. 20
Figure 1: The Components of Knowledge Management

Knowledge

People
(Workforce)

Technology
(IT
Infrastructur
e)

Organization
al Processes

Source: Elias M. Awad and Hassan M. Ghaziri, Knowledge Management, Second Impression, Published by
Dorling Kindersley, India, 2008, p. 27.

19

Herwig Rollett, Knowledge Management Processes and Technologies, Kluwer Academic Publishers,
Massachusetts, USA, 2003, p. 6.
20
Awad and Ghaziri, Ibid, pp. 26, 27.

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Figure 1 reveals that knowledge management is the main framework of the management in
the organizations rooted in the production of the knowledge including knowledge, people
as human resource, technology and organizational processes. According to the knowledge
management, the organizations use accessible knowledge from outside resources, stores
knowledge in business products, represents the knowledge in various databases as well as
documents, promotes the knowledge improvement by means of organizational culture and
the other incentives, transfers and shares the knowledge among the different parts of the
organizations and assess the value of the knowledge. 21
Knowledge Economy
Knowledge economy which will be “complemented by a set of organizational mechanisms
that encourage and promote the sharing/reuse of organizational knowledge”22 can be
defined as a term that plays a key role in the production as well as the services based
knowledge intensive activities that contribute to the technological scientific progress
besides the quick obsolescence. This means that in the knowledge based economy, the
primary thing to be taken into account is the knowledge itself and it is to be updated
perpetually. Additionally the key component of the knowledge economy is the dependence
on the mental in other words intellectual capabilities of a particular person rather than the
physical strength or the natural resources. The main arguments mentioned here are the
results of the leading sides of the economy especially in the developed countries which is
actually driven by the technology and technological devices centered on the knowledge
production and spread. 23
The concept of knowledge economy is the direct results in the development of the new
technologies which starter to emerge in the late 1950s and gained momentum with the
advance in the personal computers and then systematically become so widespread through
the use of email and the internet technology. 24 All these things make the knowledge as the
main important factor in the development of the economy as a result of the high
technology investments and high technology industries. 25
The usage of the knowledge economy dates back to the OECD report from 1996 and also
the Lisbon strategy in the European Union from 2000 in spite of the fact that the debates
about the central role of the concept for productivity and the competitiveness commenced
so earlier. The knowledge economy entails the production of the knowledge as a sort of
must for the countries along with the innovation. These requirements also necessitate the
transformation of the employment policies as well as the employees‟ profiles. 26
The emergence of the knowledge economy is the indicator of the human development. It
ruins the particular parameters of the agricultural and industrial period. For example, in the
agricultural economy, the key source is the land while in industrial economy, natural
21

Awad and Ghaziri, Ibid, p. 27.
Uday R. Kulkarni, Sury Ravindran and Ronald Freeze, “A Knowledge Management Success Model:
Theoreticel Development and Emprical Validation”, Journal of Management Information Systems, Vol
23, No 3, Winter 2006, 2007, p. 311.
23
Powell and Snellman, Ibid, p. 199.
24
Powell and Snellman, Ibid, p. 199.
25
OECD The Knowledge Based Economy, General Distribution, Paris, 1996, p. 7.
26
Knut Ingar Westeren, “Developments In The Analysis of The Knowledge Economy: Introductory
Comments”, Ed. Knut Ingar Westeren, Foundations of The Knowledge Economy Innovation, Learning
and Clusters, Edward Elgar Publishing Limited, USA, 2012, pp. 1, 6.
22

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resources like coal or iron ore as well as the labor are of great significance. On the other
hand, in the knowledge economy the key resource is the knowledge which plays an
important role in the development of the economy which is not a new idea actually. At the
same time, it is to be demonstrated that knowledge is not a peculiar concept to the
knowledge economy or knowledge age, contrarily; it has been used since the period of
Industrial Revolution. However, the intensity of the knowledge and its main significance
increased in the age of knowledge and it becomes the main dynamics of the economy as
well which means that there is a rise in the knowledge intensity of the economic activities
and the concept of globalization process. 27
Figure 2: The Dynamics of Knowledge Economy

1. The transformation of knowledge as an
economic output.
2. The knowledge is the main director of the
economic activities.
3. The knowledge means money and power.
4. Technological devices, internet, information
technologies are the complementary items of
knıowledge economy.
5. The knowledge transforms the profiles of the
employees and the employment.
Source: John Houghton and Peter Sheehan, A Primer On The Knowledge Economy, Centre For Strategic
Economic Studies, Victoria University, Australia, 2000, pp. 1, 2.

Knowledge Worker
The importance of the knowledge also has a deep impact on the worker and employment
profiles. Knowledge worker is the output of the knowledge society who emphasizes the
significance of the knowledge. The progress in the knowledge didn‟t just transform the
society, education but also it affected the worker profile and the employment policies. The
knowledge skills are quite different from the industry or agriculture skills which can be
assessed that the employment tactics of the twentieth century are not the case for the
organizational innovation in the age of information. As in the management skills of the
organizations, the requirements of the workers strikingly changed. As an example, the
basic skills like reading, writing become so irrelevant and inadequate when we enter the
twenty first century as the main parameters to be focused in this period is the continual
learning oriented knowledge production. Even the skills like computer programming,

27

John Houghton and Peter Sheehan, A Primer On The Knowledge Economy, Centre For Strategic
Economic Studies, Victoria University, Australia, 2000, pp. 1, 2.

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

system analysis and system design have to be redefined again by taking into account the
critical in the society. 28
The knowledge workers are quite distinctive from the other workers in regards to their task
structures and skill requirements that bring them creative use, manipulation, and the
extension of the knowledge. Moreover, the requirements of the knowledge workers are
those: continuous job learning, partly formal education, the capability to use modern
technology, information and the communication technologies. The knowledge workers
also do not work alone them work in teams. Based upon all these, the knowledge workers
can be defined as the groups of workers or wage earners whose job meet these criteria: “(1)
the use of information technology; (2) independent design of important aspects of the job;
and (3) at least upper intermediate vocational training (a college degree).29 The differences
between knowledge workers and the workers in the industrial revolution are stated below.
The knowledge workers rely upon their intellectual capabilities while the industrial
workers depend on their physical strengths.
The knowledge worker focuses on innovation but the industrial workers centers on
production.
The knowledge workers are goal oriented. The industrial workers are wage
oriented.
The knowledge workers‟ objective is the production of the knowledge. However,
the industrial workers aim at the production of the commodities.
There is no time and space limitation for the knowledge workers, but that is not the
case for industrial workers on account of the fact that their works are carried out in
a limited area, that is, the factory.
The knowledge workers are educated and skilled but this is not the point for the
industrial workers. For example in the early years of the industrialization, the
workers are low skilled.
The instruments of the knowledge workers to produce the knowledge are strikingly
different from the industrial workers. Knowledge workers use computers,
information technologies whereas the industrial workers utilize the machines in the
factory.
The knowledge workers have the bargaining power as they cannot be replaced
easily, but this is not so in industrial workers.
The knowledge workers view the work as a time demanding activity while the
industrial workers regard it as a type of time consuming activity. This means that
their perception of the work is quite different.
The added value of the product of knowledge workers are higher than the others
because the knowledge that can be used in the real life is something like the money
itself.
Conclusion
The change is the main paradigms in all the societies. Throughout history, there are various
events that cause radical transformations in the society like renaissance, industrial
revolution, French revolution, knowledge revolution and so on. Particularly from the
28

A.D. Amar, Managing Knowledge Workers Unleashing Innovation and Productivity, Greenwood
Publishing, USA, 2002, p. 10.
29
Pasi Pyöria, Harri Melin and Raimo Blom, Knowledge Workers in The Information Society, Tampere
University Press, Finland, 2005, p. 14.

11

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

perspective of industrial relations and labor economics, it can be stated that the knowledge
economy shifted the employment procedures as well as the employees‟ profile. In a way,
knowledge revolution increased the standards of the employees. The employment policies
changed as the information become so obsolete in a short period of time. The employee
characteristics changed as they turn into the workers who produce knowledge and the
knowledge is regarded as added value for the economy. The knowledge also means money
and the power despite some arguments. No one can deny the fact that the gaining
momentum of the knowledge economy is resulted in fundamental changes in all the
spheres of society.
References
A.D. Amar, Managing Knowledge Workers Unleashing Innovation and Productivity,
Greenwood Publishing, USA, 2002.
Amit Shankar Mukherjee, Michael A Lapre, Luk N. Van Wassenhove, “Knowledge
Driven Quality Improvement”, Management Science, Vol 44, No 11, 1998, pp.
35-49.
Andy Hargreaves, Teaching In The Knowledge Society Education In The Age of
Insecurity, Published by Teachers College Press, New York, USA, 2003.
Andy Hargreaves, Teaching in The Knowledge Society Education In The Age of
Insecurity, Teachers College Press Publication, Colombia University, USA, 2003.
Anthon P. Botha, Knowledge-Living and Working With It, Published by Juta and Co,
Cape Town South Africa, 2007.
Cambridge University Dictionary, http://dictionary.cambridge.org/dictionary/british/know
ledge?q=knowledge (Retrieved 15.04.2013).
Debra M. Amidon, Innıvation Strategy For The Knowledge Economy The Ken
Awakening, Heinmann Publication, USA, 1997.
Derek Law, “Information Policy For A New Millennium”, Library Review, Volume 49,
Number 7, 2000, pp. 322-330.
Elias M. Awad and Hassan M. Ghaziri, Knowledge Management, Second Impression,
Published by Dorling Kindersley, India, 2008.
Giovanni Peri, “Determinants of Knowledge Flows and Their Effect on Innovation”, The
Review of Economics and Statistics, Vol 87, No 2, May 2005, pp. 308-322.
Herwig Rollett, Knowledge Management Processes and Technologies, Kluwer Academic
Publishers, Massachusetts, USA, 2003.
http://www.worldsocialism.org/spgb/what-capitalism (Retrieved 15.04.2013).
James W. Cortoda, Rise of the Knowledge Worker, Heinamann Press, 1999.

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Jennifer Adelstein, “What Makes Knowledge Society? Privileging Discourses”, Ed.
Katerina Nicolopoulou, Mine Karataş Özkan, Ahu Tatli, John Taylor, Global
Knowledge Work Diversity and Relational Perspectives, Edward Elgar Publishing
Limited, USA, 2011, pp 3-21.
Joel Mokry, “Why Was The Industrial Revolution A European Phenomenon?” Supreme
Court Economic Review, Vol 10, The Rule of Law, Freedom and Prosperity,
2003, pp. 27-63.
John Houghton and Peter Sheehan, A Primer On The Knowledge Economy, Centre For
Strategic Economic Studies, Victoria University, Australia, 2000.
Knut Ingar Westeren, “Developments In The Analysis of The Knowledge Economy:
Introductory Comments”, Ed. Knut Ingar Westeren, Foundations of The
Knowledge Economy Innovation, Learning and Clusters, Edward Elgar
Publishing Limited, USA, 2012, pp. 1-14.
Michael B. Arthur, Denise M. Rousseau, The Boundaryless Career A New Employment
Principle For A New Organizational Era, Oxford University Press, UK, 1996.
OECD The Knowledge Based Economy, General Distribution, Paris, 1996.
Pasi Pyöria, Harri Melin and Raimo Blom, Knowledge Workers in The Information
Society, Tampere University Press, Finland, 2005.
Peter Hold Christensen, Knowledge Management Perspectives and Pitfalls, Copenhagen
Business School Press, Denmark, 2003.
Peter John Williams, “Valid Knowledge: The Economy and The Academy”, Higher
Education, Vol 54, No 4, October 2007, pp. 511-523.
Refik Balay, “Küreselleşme, Bilgi Toplumu ve Eğitim”, Ankara Üniversitesi Eğitim
Bilimleri Fakültesi Dergisi, Cilt 37, Sayı 2, 2004, pp. 61-82.
Süleyman Kevük, “Bilgi Ekonomisi”, Journal of Yaşar University, 1/ 4, Ekim 2006, pp.
319-350.
Uday R. Kulkarni, Sury Ravindran and Ronald Freeze, “A Knowledge Management
Success Model: Theoreticel Development and Emprical Validation”, Jorunal of
Management Information Systems, Vol 23, No 3, Winter 2006, 2007, pp. 309347.
Walter W. Powell and Kasia Snellman, “The Knowledge Economy”, Annual Review of
Sociology, Vol 30, 2004, pp. 199-220.

13

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YUKSEL, Hasan</text>
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                <text>Throughout history, there has been a radical transformation concerning  the developmental stages in the lives of human beings. The first stage that  initiates with the agriculture continues with industry which is the main  turning points in the sociological perspective of work and working life. The  Industrial Revolution that was the sign of transformation from the manual  oriented economy to the machine oriented ones also shifted the  requirements of the human resource capital. The new terms about the  work entered to the literature such as the time, wage, and trade unions,  working conditions, factories and so forth. This event called as  industrialization as different from the period of agriculture isolated the  work and family life from one another. In the third period, the economic,  sociological, and the political procedures resulted in the development as  well as the importance of the knowledge and the knowledge economy.  Today, the knowledge which is the particular indicator of knowing  something and know-how is associated with the welfare and the power.  Those who can produce and utilize the knowledge can compete with the  others easily. Therefore, it can be stated that the knowledge is the main  determinant of current age called as ‘the age of information’. In a way, this  inclination shaped a great many things in the society from the education to  the employment strategies of the nations. Even more, the requirements of  the employees altered unlike those in the industrial period. As an example,  the internationalization of the human capital in terms of their  qualifications, the occurrence of the knowledge workers put a different  point to the employment based strategically approach. Within this  framework, the main aim of the study is to analyze the changing  perspectives of the employment and the employees by referencing to the  information centered society.  Keywords: Knowledge Economy, Knowledge, Knowledge Worker.</text>
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The Relatıonship between Energy Consumption and
Economic Growth: Turkey Case
İbrahim Örnek
Kahramanmaraş Sütçü İmam University, Kahramanmaraş, Turkey
ornek@ksu.edu.tr
This study investigates the relationship between energy consumption and
economic growth. Especially energy resources are most crucial input for
developing countries. Also energy resources are not balanced distribution
around the countries. The direction of causation of this relationship is
controversial. Because, the energy consumption affect the economic
growth but also economic growth leads to the energy consumption.
Empirically this paper tries to find the direction of causality between
energy consumption and economic growth for Turkey. For the empirical
analysis is used to be co-integration analysis.
Keywords: Economic Growth, Turkey, Energy Consumption.

166

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The Relationship between Energy Consumption and Economic Growth:
Turkey Case

İbrahim Örnek
Kahramanmaraş Sütçü İmam University, Kahramanmaraş, Turkey
ornek@ksu.edu.tr
Abstract
This study investigates the relationship between energy consumption and economic
growth. Especially energy resources must crucial input for developing countries.
Also energy resources are not balanced distribution around the countries. The
direction of causation of this relationship is controversial. Because, the energy
consumption affect the economic growth but also economic growth leads to the
energy consumption. Empiricallythis paper tries to find the direction of causality
between energy consumption and economic growth for Turkey. For the empirical
analysis is used to be co-integration analysis.
Key words: economic growth, Turkey, energy consumption.

Review of Literatures
Empirically some papers have been investigated direction causality between energy
consumption and economic growth in the literature. So thesepapers’ results are mixed. For
example, Kraft’s (1978) found that unidirectional causality from growth to energy
consumption for USA. Yet, Yu, et. (1988), found no relationship between growth and
energy consumption in case of USA. Yu and Chai, (1985), also found causality from
energy consumption to economic growth. For Taiwan was found bi-directional causality
between energy and growth (Aqeel and Butt, 2001, 202).
MucukandUysal (2009), in Turkey,the causal relationship betweenenergyconsumption and
economic growthexaminedusingco-integrationand Grangercausality tests. In their study,the
results obtainedwithstationaryseriesare co-integratedin the long termsothat they move
togetherfound.
Akan,Doğan
andIşık(2010),studiesof economic growthand
energyconsumption
variablesare examinedfor the period1970-2007. As a result ofresearchin
Turkeybetweeneconomic growth andenergy consumptionhave revealedthata twowaycausal relationship.
Alptekin and Güvenek(2010),studiesthe causalrelationshipbetween economic growth
andthe finalenergy consumptionfor25OECD member countrieshas beenestimated
usingPanelDataAnalysis. The result of analysisofenergy consumption andeconomic
growthin these countriesis a remarkablerelationship between variables.
KerimoğluandYanar(2011), examined to the between Turkey's energyconsumption,
economic growth and the current account deficitwith usingthe co-integrationtest. As a
result ofanalysis, increase inenergy consumptionaffects thehigh rate ofGDP. Alsoin this
study was found bi-directional causality growthand current account deficitbut correlation
was weak.

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Yapraklı andYurttançıkmaz(2012), studiesin Turkeyfor the period1970-2010, the
relationship between total electricity consumption and economicgrowth have been
analyzed with theco-integration and errorcorrectiontest. As a result ofanalysis,bidirectional causalitybetweenelectricity consumption and economicgrowthhas been
concluded.
Turkey’s Energy Profile and Strategy
Turkey is a developing country so energy needs to be increases. The relative insufficiency
of the domestic resources of our country especially in terms of oil and natural gas in
proportion to the rising energy demand in our country brings about the importation of oil
and natural gas. In the year 2008 the total primary energy consumption of our country has
been 106,3 million Ton Equivalent Petroleum (TEP), and its production has been 29,2
million TEP (EB, 2010:12).
Table 1 Energy Supply and Demand of Turkey (2008) (Keskin, 2010: 14)
Resources

Coal

Oil

Wood,
Waste
4.814

Hydro

Wind

Geothermat

Sun

31.784

Natural
Gas
33.807

2.861

73

1.011

420

Total
(TEP)
106.273

Primary Energy
Demand
(000 Tep)
Share of Total
Demand (%)
Primary Energy
Supply
(000 Tep)
Share of Total Supply
(%)
Ratio of production to
demand (%)

31.391

29.5

29.9

31.8

4.5

2.7

0.1

1.0

0.4

-

16.674

2.268

1014

4.814

2.861

73

1.011

420

29.192

57.1

7.8

3.2

16.5

9.8

0.2

3.5

1.4

-

53.1

7.1

2.8

100.0

100.0

100.0

100.0

27.5

In the year 2008 the total primary energy consumption of our country has been 106,2
million Ton Equivalent Petroleum (TEP), and its production has been 29,1 million TEP.
The relative insufficiency of the domestic resources of our country especially in terms of
oil and natural gas in proportion to the rising energy demand in our country brings about
the importation of oil and natural gas. Currently, Total energy dependence of our country is
73 pct. Oil and natural gas dependence are higher, 90 % and 98 % respectively. In this
context, great importance is given to the improvement of the diversification of resources,
technologies and infrastructure (EB, 2010:13).
Graph 1 Rate of Foreign Dependence 2000-2008 (%) (EB, 2010: 13)

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

As Turkey, EU-27 dependency on energy imports increased to reach 54.1 % by 2010. The
highest energy dependency rates in 2010 were recorded for crude oil (85.2 %) and for
natural gas (62.4 %) (Eurostat, 2013).
The energy supply security, which sets the basis for the debates on the energy sector both
across the world and for Turkey. Within the context of the energy supply security of
Turkey, in recent years, the legal and technical studies have been intensified for the
purpose of restructuring our energy market with a market understanding that is based on
competition and transparent, detecting and using our domestic and renewable resources
potential, integrating the nuclear energy into the electricity production, and utilizing the
new energy technologies. For this reason, the oil and natural gas exploration operations
both at home and abroad have been intensified in the recent years(EB, 2010;12).
With the moves of investment in the exploration works both at home and abroad that have
been accelerated in 2003, the exploration and drilling operations have been improved. In
line with the changing exploration strategy and the rising exploration investments, the
exploration works at home in the land as well as the hydrocarbon explorations in the seas
abroad are given much importance. In line with this strategy, especially in the Black Sea,
from 2004 to 2009, an intensive seismic program was implemented in our waters and the
studies will be sustained increasingly. The graphics on the oil and natural gas drilling
amounts conducted in the period from 2000 to 2009 are given below (EB, 2010: 13).
Graph 2Oil and Natural Gas Drilling Total Amount 2000-2009 (1,000 meters) (EB, 2010: 14)

In 2011, As a result of oil and natural gas drilling, in total 201 wells being as 101
exploration wells, 35 appraisal wells, 60 production wells and 5 natural gas storage wells
were drilled. So 2.4 million tonnes of oil and 793 million m³ natural gas was produced in
2011 and totally 137.9 million tonnes of oil and 12.8 billion m³ natural gas were produced
by now (TP, 2011:26).
Furthermore, through new production wells drilled in old fields and new natural gas
explorations conducted and partnerships in Thrace since 2002; gas production that declined
in 2001 started to increase again and reached its peak level in 2008 with production rate of
1,014 million m3. In 2011 natural gas production recorded as 793 million m3(TP, 2011:26).
By the year 2011, recoverable oil reserve reached 310.4 million barrels (45.43 million
tonnes) and in case of no new exploration; estimated R/P ratio of domestic crude oil is 19.2
years with the current production level. Also, domestic natural gas reserves were 7.17
billion m3. In case of no new discovery and with the current production level, estimated
R/P ratio of domestic natural gas reserves is 9 years (TP, 2011:26).

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Graph 3 Crude Oil Productions in Turkey (2002-1012) (TP, 2011:28)

Graph 4 Natural Gas Productions in Turkey (2002-2012) (TP, 2011:28)

In the last decade, crude oil supply of Turkey has decreased by 15%, whereas natural gas
supply has increased by 121%. But, 9.5% of crude oil demand and 2% of natural gas
demand have been met by local supply in 2011(TP, 2011:28).
The exploration and drilling operations have been improved by the years, production of
primary energy very less. Especially, there are very high foreign dependence on oil and
natural gas for Turkey.

4

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Graph 5 Crude Oil Supply in Turkey (2002-2011) (TP, 2011:30)

Graph 6 Natural Gas Supply in Turkey (2002-2011)

Graph 7 shows us dependence of energy ratio of EU27. EU-27’s net imports of energy
have been greater than its primary production; in other words, more than half of the EU27’s gross inland energy consumption was supplied by net imports. Denmark was the only
EU-27 Member State in 2010 with a negative dependency rate. Among the other Member
States, the lowest dependency rates were recorded by Estonia, Romania, the Czech
Republic and the United Kingdom, but Cyprus, Malta and Luxembourg were almost
entirely dependent on primary energy imports.
Graph 7 EU-27 Energy Dependency Rate (Eurostat, 2013)

5

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Turkey has become one of the fastest growing energy markets in the world. Turkey has
been experiencing rapid demand growth in all segments of the energy sector for decades.
Now Turkey has been the second country, after China, in terms of natural gas and
electricity demand increase. Turkey is expected to become one of the most dynamic energy
economies of the world in terms of increase in energy demand.The limits of Turkey’s
domestic energy sources in light of its growing energy demand have resulted in
dependency on energy imports, primarily of oil and gas. At present, around 26 % of the
total energy demand is being met by domestic resources, while the rest is being provided
from a diversified portfolio of imports (DB,2013).
The primary aim of Turkey is to realize its own energy security. To this end, Turkey has
for objective to (DB,2013).
-

diversify its energy supply routes and source countries,
increase the share of renewables and include the nuclear in its energy mix,
take significant steps to increase energy efficiency,
Turkey’s role as a reliable transit country on the East-West as well as North-South
energy axis

Turkey is geographically located in close proximity to more than 70% of the world’s
proven oil and gas reserves so the importance of Turkey is getting increasing for energy
corridor to carry the energy resources to the world market. Especially, considerations that
have gained increased significance in today’s Europe. The purpose of forming a natural
energy bridge between the source countries and consumer markets that was initiated
construction of pipeline projects in Turkey.
Turkey’s Role as a Pipeline Projects
1 Oil Pipeline
-Baku-Tbilisi-Ceyhan (BTC) pipeline
The transportation of oil produced in Caspian Region, especially from Azeri-ChiragGuneshli (ACG) Project in Azerbaijan to a terminal at Ceyhan on the Mediterranean coast
of Turkey,, in a safe, secure, reliable and environmentally friendly way is continuing
through the BTC Project which is the first step of East-West Energy Corridor.
BTC pipeline, which has a capacity of 1 million barrels per day, and at 1760 kilometers is
the second longest of its kind in the world. The first cargo of oil, which had travelled
through the BTC pipeline to Ceyhan, has been loaded onto a tanker on 4 June 2006. As of
15 October 2012, over 1.5 billion barrels of Azeri oil was loaded to tankers from Ceyhan
and shipped to international markets (DB,2013).
-Iraq - Turkey (Kirkuk – Yumurtalık) Crude Oil Pipeline
It transports the oil produced in Kirkuk and other areas of Iraq to the Ceyhan Marine
Terminal. The pipeline system is with an annual transport capacity of 35 Million tons in
1976. The capacity of the line was increased to 46.5 Million tons/year in 1984. With the
completion of the second pipeline, parallel to the first one, the annual capacity reached
70.9 million tons as of 1987. Turkey has concluded the negotiations with the Iraqi side
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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

aiming at extending the duration of the transportation agreement via this pipeline on 19
September 2010 (DB,2013).
2 Natural Gas Pipeline
- Blue Stream Gas
The Blue Stream gas pipeline is designed to supply Russian gas directly to Turkey via the
Black Sea. The Blue Stream supplements the gas transportation corridor from Russia to
Turkey. Pipeline’s construction was completed and natural gas supplies through Blue
Stream began in February 2003.
The total length of the Blue Stream pipeline is 1213 km, design capacity 16 billion cubic
meters of gas a year. At the end of 2010 the total volume of gas delivered through Blue
Stream exceeded 54.5 billion cubic meters of gas (GASPROM, 2013).
- South Caucasus Natural Gas Pipeline (SCP) Project
Within the scope of SCP Project, Shah Deniz natural gas is being transported to GeorgianTurkish border. The SCP passing through the same corridor with BTC is about 690 km in
length. After commencement of the construction of the pipeline physically in 2004,
construction activities have been completed. In parallel with the production activities of
Shah Deniz, continuous gas transportation was started on March 7th, 2007. The pipeline
having an investment cost of 1.4 billion USD, is transporting natural gas through
Azerbaijan, Georgia, Türkiye and BTC’s pump stations in Azerbaijan and Georgia. The
pipeline has a transportation capacity of 9 billion m3 of natural gas to Turkish border with
one compressor station in Sangachal Terminal in line with the terms of AGSC-BOTAŞ
Sales and Purchasing Agreement (SPA). However, it is possible to expand this capacity up
to 22 billion m3 in a year by adding new compressor stations and/or looping. In 2010,
totally 6.8 billion m3 natural gas was transported and 4.4 billion m3 of this amount was
sold to BOTAŞ (TP, 2013)
- Baku-Tbilisi-Erzurum (BTE) Natural Gas Pipeline,
It has become operational as of 3 July 2007. Designed to transport natural gas from the
Shah Deniz field in the Azerbaijan sector of the Caspian Sea, through Georgia to Turkey, it
is envisaged that the pipeline will export 6,6 billion cubic meters a year according to the
Agreement between our country and Azerbaijan for Shah Deniz Phase I. As for Phase II, a
common understanding was reached between the parties on 7 June 2010 in Istanbul in
terms of both Azeri natural gas amount to be exported by Turkey, and Azeri natural gas
amount to be exported to Europe via Turkey, and also price and transit tariffs.

Methodology and Data
The time series analyses have suggested some improvements in the standard Granger test.
The first step is to check for the stationary of the original variables and then test cointegration between them. According to Granger (1986), the test is valid if the variables are
not co-integrated. Second, the results of Granger causality are very sensitive to the

7

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

selection of lag length. We chose lag length is used to the Akaike’s Final Prediction Error
(Aqeel and Butt, 2001,103).
The basic model relates economic growth to energy consumption. The model is:
log Y = f(log Xi)

(1)

Y is GDP and X is primary energy consumption. All the variables are in per capita log
form. The relevant data were available for the period 1975-2011 from Republic of Turkey
Ministry of Energy and Natural Resources. The procedures to estimate the model are
discussed below.
- Engle-Granger Test
The aim is to explore the existence of a long-run relationship between the variables
namely, trade openness and income inequality. To do so, we use Engle-Granger’s (1988)
two step procedure. First, co-integrated regressions are estimated by the Ordinary Least
Squares (OLS) method (Örnek and Elveren,2010:66):
X t  0  0Yt  t

(2)

Yt  1  1 X t  

'
t

(3)

Where  0 and 1 are constants, and  t and  are error terms. In the paper, first, it is
tested whether the series are co-integrated or not, and then, in the second step, using the
Error Correction Model (ECM) we apply the Granger Causality Test for variables based on
the significance of coefficients of the error terms. The ECM can be formulized as
following
'
t

m

n

i 1

j 1

X t  a0  b0  t 1   c0 i X t i   d 0 Yt  j  et
Yt  a1  b1

'
t 1

q

r

i 1

j 1

  c1i Yt i   d1i X t  j  et'

(4)
(5)

In equations  t 1 and  t' 1 the lagged residuals are estimated by the co-integrated
regressions of equations of (3) and (4). “  ” shows that we make the variables
stationarybydifferencing variables. If b0 and b1 are statistically significant a time series X is
said to be Granger-cause Y and Y is said to be Granger-cause X. The ECM states that if
two variables are co-integrated there is at least one-way causality between variables.
In this paper, the causality relationship between growth (gdp), primary energy
consumption (cons) and secondary (electricity) energy consumption (elec) is examined.
The investigation of stationary is closely related to the tests for unit roots. We employ
Dickey-Fuller (DF) and Augmented Dickey-Fuller (ADF) to test the stationary. The results
of DF and ADF unit roots tests are provided in Table 2.

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Table 2 DF and ADF Unit Roots Analysis

cons
gdp
elec

Test Statistics
Level Value
First Difference
-0.53 9
-5.77 9


-0.039 9
1.74 9

Critical Values
%5
-2.95

%1
-3.63


-6.20 9
5.80 9

%10
-2.61

-3.63

-2.95

-2.61

-3.63

-2.95

-2.61

 1 Number of Lagged Residuals with respect to the Schwarz Information Criterion

In Table 2 the results of DF and ADF tests shows that the levels of variables are nonstationary. Applying the same tests to first differences to determine the order of
integration, it is concluded that series are stationary in first differences. That is, the series
are integrated order of one, I(1). Therefore, the co-integration test can be applied in order
to investigate the existence of a long-run relationship between variables.
Table 3 shows result of the Engle-Granger (1988) co-integration test. The absolute values
of the calculated test statistics for all the residuals are less than its critical value at the 5 per
cent level. So, it’s mean that there is no relationship between growth and primary energy
consumption.

Table 3 Two-way Co-integrations Analysis
Co-integrated Regressions
gnp = f (cons)
cons = f(gdp)

Calculated
ADF Residuals

7
-2,62 7 

-2,62

Critical Value
%5
%10

Results

-2,99

-2,63

Non-Co-integrated

-2,99

-2,63

Non-Co-integrated

 1 Number of Lagged Residuals with respect to the Schwarz Information Criterion

We made other analysis that causality relationship between the growth and secondary
(electricity) energy consumption is examined for Turkey. As Table 4 shows, there is a twoway log-run relationship between gdp and electricity energy consumption.
Table 4 Two-way Co-integrations Analysis
Co-integrated Regressions
gdp = f (elec)
cons = f(gdp)

Calculated
ADF Residuals

7
-3,32 7 

--3.32

Critical Value
%5
%10

Results

-2,94

-2,61

Cointegrated

-2.94

-2,61

Cointegrated

However, existence of a long-run relationship does not necessarily imply a short-run
relationship. Therefore, an error-correction mechanism as in equations (4) and (5) is
needed.

9

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Table 5 Error Correction Models and Granger Causality Test
Dependent
Variable
∆gdp

Wald Test
∆elec
 (2)=164,70(0,0000)
2

Wald Test

ECM-1(t-test)

( Delec, ECM-1)
***

-0,014 (2,70)

2 (3)=165(0,0000)
***

( gdp, ECM-1)

∆gdp
∆elec

 (2)=268(0,0000)
2

-0,16 (-3,18)

***

 (3)=178(0,0000)
2

***

*,** and ***, show 10%, 5% and 1% level of significances, respectively.

In Table 5 “Δ” shows first differences of variables and values in parenthesis show p-value.
Number of lags for variables was chosen by the Schwartz Criterion. The Error Correction
Model (ECM) shows the strength of adjustment toward equilibrium in the short-run. As
shown in Table 5, the sources of causality are examined in three ways. All these tests show
a significant causality between economic growth and electricity energy consumption
inequality. The signs of coefficients of error correction terms of both variables are negative
and t-value is statistically significant. Therefore, there is a strong two-way causality
between variables in question.

Conclusion
In this study we attempt to provide some empirical evidence on the relationship between
economic growth, primary and secondary energy consumption for Turkey for the period of
1975-2011. Our analysis shows that there is no causality growth and primary energy
consumption but we found that there is a strong two-way causality between growth and
electricity energy consumption.
Consequently, in the progress of growth of Turkey need to the energy demand
increasingly. Also, within the context of the energy supply security of Turkey should be
make the legal and technical studies, thus Turkey have been intensified for the purpose of
restructuring our energy market with a market understanding that is based on competition
and transparent, detecting and using their domestic and renewable resources potential,
integrating the nuclear energy into the electricity production, and utilizing the new energy
technologies.

References
Aqeel A, Sabihuttin Butt, (2001). The Relationship Between Energy Consumption and
Economic Growth in Pakistan”, Asia-Pasific Development Journal, Vol. 8, No.2,
101-110.
Akan, Y., Doğan, E. M. ve Işık, C. (2010). “The Causality Relationship Between Energy
Consumption and Economic Growth: The Case of Turkey”, Enerji, Piyasa ve
Düzenleme, 1(1), 101-120.

10

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Alptekin, V. ve Güvenek, B. (2010). “Enerji Tüketimi ve Büyüme İlişkisi: OECD
Ülkelerine İlişkin Bir Panel Veri Analizi”, Enerji, Piyasa ve Düzenleme, 1(2),
172-193.
Dış İşleri Bakanlığı, (2013). Turkey’s Energy Strategy, http://www.mfa.gov.tr/turkeysenergy-strategy.en.mfa (23.04.2013)
Enerji ve Tabi Kaynaklar Bakanlığı, Energy and Natural Resources Strategıc Plan (20102014).
EUROSTAT, (2013). Energy Production and Imports, http://epp.eurostat.ec.europ
a.eu/statistic (20 April 2013).
GASPROM, (2013). Blue Stream, http://www.gazpromexport.ru/en/projects/1/, (24April
2013).
Kerimoğlu, G. ve Yanar, R. (2011). “Türkiye’de Enerji Tüketimi, Ekonomik Büyüme ve
Cari Açık İlişkisi” Ekonomi Bilimleri Dergisi, 3(2), 191-201.
Kraft, J. And A. Kraft (1978). “On the Relationship between Energy and GNP”, Journal of
Energy and Development, 3, pp. 401-403.
Mucuk, M. ve Uysal, D. (2009). “Türkiye Ekonomisinde Enerji Tüketimi ve Ekonomik
Büyüme”, Maliye Dergisi (157), 105-115.
Örnek, İ., and A.Y. Elveren(2010). “Trade liberalization and income inequality in Turkey:
An Empirical –Analysis” ´Çukurova Üniversitesi Sosyal Bilimler Dergisi, 19, no. 2:
62–70.
Turkish Petroleum Corporation (TP), (2011). Oil and Natural Gas Sector Report.
Yapraklı, S. ve Yurttançıkmaz Z. Ç. (2012). “Elektrik Tüketimi İle Ekonomik Büyüme
Arasındaki Nedensellik: Türkiye Üzerine Ekonometrik Bir Analiz” C.Ü. İktisadi ve
İdari Bilimler Dergisi, 13(2), 195-215.

11

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                <text>This study investigates the relationship between energy consumption and  economic growth. Especially energy resources are most crucial input for  developing countries. Also energy resources are not balanced distribution  around the countries. The direction of causation of this relationship is  controversial. Because, the energy consumption affect the economic  growth but also economic growth leads to the energy consumption.  Empirically this paper tries to find the direction of causality between  energy consumption and economic growth for Turkey. For the empirical  analysis is used to be co-integration analysis.  Keywords: Economic Growth, Turkey, Energy Consumption.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Effect of Advertising Activities on Foreign visitors
Purchasing Preferences: The Case of İstanbul
Yasin Özaslan
Yalova University, Yalova, Turkey
ozaslanysn@gmail.com

Ercan Tutan
Pamukkale University, Denizli, Turkey
tutanercan@gmail.com
This study, tourism industry, aims to measure the impact of advertising in
consumer preferences. Businesses in terms of sales increase, consumers in
terms of product knowledge and the affordability, quality, purchase your
product, which enables advertising to the issue of the timeliness of the
protection and 2011, approximately one billion people travel to the tourism
industry has a great importance of this study is the necessity of show.
Turkey's most important tourism centers, which was held in İstanbul. In this
study the universe in İstanbul, 2010 from foreign tourists.
Field research based on this study, the primary data collection as a method of
the survey have been used in the survey consists of three parts. The survey is
the first part of the participants ' demographic characteristics of the variables
to detect the questions are given. In the second chapter, the participants in the
rest of the variables to detect the questions are given. The survey in the last
section; participants' views on the activities of advertising, for the detection of
the size of the expressions given in the bottom of the ad. In 2010, a total of
289 foreign tourists views on the data obtained from the questionnaire were
analyzed through statistical software package. Of the respondents' perceptions
about advertising activities, demographic and holidays differed significantly
according to the characteristics of the two groups t-test for variables with
more than two groups for variables that contain a single-factor analysis of
variance (ANOVA test) were tested. All statistical results were analyzed based
on the significance level of 0.05.
Results of this research have been identified by tourists are affected by
advertising activities. In addition, according to the results of the t and ANOVA
tests, educational status, income status, countries, number of visits, number of
days of encampment, objectives and benefit from resources such variables as
the arrival of tourists has resulted in any significant difference in submissions
for the ad, while the other variables between views on advertising no
difference was found.
Keywords: Advertising, Purchasing process, Tourism, İstanbul, Turkey.

274

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                    <text>International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

Effect of Advertising Activities on Foreign Visitors Purchasing Preferences:
The Case of Istanbul
YasinOzaslan
Yalova University, Yalova, Turkey
ozaslanysn@gmail.com
ErcanTutan
Pamukkale University,Denizli, Turkey
tutanercan@gmail.com

Abstract
The purpose of this study is to measure the effect of advertising activities on
consumer preferences in the tourism sector. Advertising, increasing sales for
enterprises, consumers and affordability in terms of knowledge about the product,
provides the opportunity to purchase quality products. The tourism sector provides
large inputs to the economies of the countries and the effects of advertising on
consumers, the main reasons for this study are to put forth. In this study, Turkey's
most important tourism centers, one of which is in Istanbul.
This study based on field research, the primary data collection as a method of the
survey has been used in the survey consists of two parts. In 2010, a total of 289
foreign tourists' views on the data obtained from the questionnaire were analyzed
through statistical software package. Of the respondents' perceptions about
advertising activities, demographic and holidays differed significantly according to
the characteristics of the two groups t-test for variables with more than two groups
of variables that contain a single-factor analysis of variance (ANOVA test) were
tested.
Research results, tourists are affected by advertising activities have been identified.
In addition, according to the results of the t and Anova tests, educational status,
income status, countries, number of visits, objectives and benefit from resources
such variables as the arrival of tourists has resulted in any significant difference in
submissions for the ad, while the other variables between views on advertising no
difference was found.
Keywords: Advertising, Purchasing process, Tourism, Istanbul, Turkey

Introduction
Characterized by intense competition, so tourism businesses operating in today's market
conditions, obtain new customers while keeping existing customers coming back by
pulling destinations, they can outmaneuver competitors, which should give due
consideration to their marketing communications. In addition, goods and services produced
by tourism enterprises no matter how different and high quality, if consumers are not
aware of these products and services, not notified, they wake a curious and product /
service is not to try to convince the activities, carried out on the product (restoration,
differentiation) becomes meaningless. For this reason, tourist goods and services to be
noticed, to be appreciated and the purchase, and the most efficient transmission of the
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�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

shortest and the fastest way to the right people, with the advertising activities are provided.
Advertising, any product, service or idea to be understood in the price paid and the amount
paid by whom and other than personal sale, a method of mass communication tools to
provide the consumer with a positive message (Kotler, 1978; Reilly, 1988; Oluç, 1990). In
Güleç (2006) it is proposed advertising, products and services produced by businesses, is
preferred by tourists and tourist demand is expressed as a factor in effective to be kept
alive. However, a good ad the customer to the attention of interest, in the interest of the
desire, the desire decision to orient the raise function (Mimtad, 1990: 31). Tanrıverdi and
Cömert (2003), tourism enterprises advertising efforts, the physical distance between the
increase in the consumer and the producer, the consumer and the increase in the number of
competitors, the proliferation of intermediary organizations, consumer structure, income,
education, depending on factors such as the growth refers to the change in the gaining
importance due to the widespread nowadays. At the same time, advances in technology of
mass communication, marketing efforts increasingly competitive environment, increase the
importance of ad today (Yükselen, 2008: 375). In addition, the tourism industry is a service
industry, advertising activities need more than other sectors.Because of the tourist product
cannot be stock, production and consumption is synchronized. In other words, the empty
rooms at night, the customer cannot find the restaurants and transport businesses cannot
sell seats will be doomed to hurt businesses (Olalı, 1969: 231). In addition, advertising
made by tourism businesses, compared to other promotional efforts, attracting more and
more attention of consumers. Because a large number of advertising mediums to come
together and exchange of information can be found in consumer and business. Used mass
media advertising media, day by day, although costly, it still continues to be the most
effective media. Cost though, Middleton and Clarke (2001) tourist demand created by
advertising is concerned, the money paid can be met easily the highlights of the revenues
from tourists (quoted in: Ozdemir, 2008: 152). In Abela and Farris (2002) it is proposed
advertising products, advertising the products are not sold at higher rates than have been
identified. Given this context, advertising can be said that the more advantageous than
businesses that do not advertise businesses. In addition to this, many studies have
emphasized the effect of advertising in choosing a holiday destination (Loda et al. 2007).
Another study also measured the levels of consumers affected by the activities of the
tourism sector advertising (Kim et al., 2005). As a result, the study, consumers is affected
by advertising, but the advertising activities for the success of the tools used is also
important emphasized. Çetinel (2001) in a study, especially in the USA, Australia,
Belgium, France, Netherlands, UK, Spain, Japan, and Canada for the promotion of Turkey
stressed that a high level of broadcast television advertising effects. Gulec (2007)
advertising activities, is an influential factor in the preferences of tourists, especially
German tourists affected by television and internet advertising reveals. Wu et al. (2008)
emphasizes that an important factor in consumer preferences, internet ads. Sabra et al.
(2004) state that internet advertising is an important source of information.
In Woodside (1990) it is proposed that advertising activities are perceived differently by
different groups of tourists. Examples of this statement; Akarsu (2001), a study carried out
by Turkey during the introduction of the German, British and French tourists tried to be
influenced by advertising in which advertisement tool. According to the survey, most
participants in the German television, newspaper and magazine advertising, newspaper and
magazine ads for the British participants, influenced by French participants appeared in the
television commercials.

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�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

In Alegra and Juaneda (2006) stated that consumer products are a tourist destination in the
Balearic Islands, carried out in order to determine the factors that influence their choices
according to the study, the most important factor in the choice of holiday destination
tourist consumers, for the region, from the quality of the ads and the positive image of the
area's attractions. In Bojanic (1991), advertising activities and be maintained in the process
of creating a positive image for the destination indicates that an important factor.
Methodology
The purpose of this study, foreign tourists coming to Istanbul determine ideas about
advertising activities. Demographic characteristics of the participants and also tried to
determine the properties for the holidays. The findings of a significant difference between
the opinions of tourists whether it is related to advertising activities were investigated.
Purpose of the study the scope of the research questions below:
1. What are your views on the advertising activities of foreign tourists coming to Istanbul?
2. What are the goals of the participants of tourists coming to Istanbul?
3. Opinions about the advertising activities of foreign tourists coming to Istanbul, Is there a
difference according to demographic characteristics?
4. Opinions about the advertising activities of foreign tourists coming to Istanbul, is there a
difference according to the source of information obtained?
A descriptive research, this study determined the purposes for the achievement of the
primary and secondary data was used. The primary data collection method the survey was
used. The survey consists of two parts. The first section of the consumer’s demographic
features with the rest of the features to detect questions. In the second part of the
participants of the advertising activities of views for the detection of 11 included in the
statement are given. The last section of the participants of the advertising activities of
views for the detection of the statements by the authors has been established. As a data
collection tool used in the survey in the last section for each question (statement) levels of
participation on a 5-point Likert-type (strongly disagree, disagree, neither agree neither
disagree, agree and strongly agree) with scale rated. Research is prepared within the
context of the scale of internal consistency reliability of the analysis made and the scale the
entireCronbach alpha coefficient of 0.86 be measured. Also expressions of the Cronbach's
alpha coefficients in Table 4 shows. Measured Cronbach alpha coefficient of 0.70 greater
than reliable measurements show that (Nunnally and Bernstein, 1994). The universe of the
study 2010-2011 (December-January) in Istanbul from foreign tourists. 2010 January December period to Istanbul from the total number of foreign visitors 7.824.995 as for the
same period. The study of the universe, all of the cost and the application due to shortage
will not be achieved. Therefore, the sampling required to be done seen and sampling as a
method of convenience sampling method was preferred (the Ural and the Sword, 2006). In
Istanbul tourists as intense as the date of the half-island in the polls, the tourists shall be
distributed to fill in requested. Obtained from the surveys examined the current 289 survey
were included in the study. Survey of the practices of the data obtained, the statistical
program of the study the purpose of the various analyses (frequency, percentage, arithmetic
mean, t-test, Anova and Tukey test) made along these lines, and reviews have been
introduced.

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�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

Results
Research 289 on tourist carried out. Demographic information of the participants is
examined (Table 1); of the participants 51,2 % (n = 148) of women and of 63.3 % (n =
183) were single has been observed. The participants in the young and middle-age and the
European countries, the marriage age of 30 years and over (UNECE, 2010), this result is
supported.
Table 1. Distributions of Demographic information on the Participants and the Participants'
Views on Ad Operations Comparison of Some Variables
Variables
Gender
Age

Maritial status
Country of
residence

Educational
background

Annualincomeof
your family

The number of
visits to Istanbul

Male
Female
19 or less
20-29
30-39
40-49
50 or more
Married
Single
Germany
Russia
England
Italy
France
USA
Other
Literate
Primary education
Secondary
education
Associate degree
Undergraduate
Postgraduate
5000 $ or less
5001 – 10000$
10001-20000 $
20001 – 40000$
40001 $ or more
First time
2 or more

N : Number of people,

X

N
141
148
19
113
91
38
28
106
183
28
52
42
55
24
21
67
6
32
60

%
48,8
51,2
6,6
39,1
31,5
13,1
9,7
36,7
63,3
9,7
18
14,5
19
8,3
7,3
23,2
2,1
11,1
20,8

X
3,23
3,26
3,53
3,21
3,22
3,32
3,21
3,28
3,23
3,15
3,38
3,33
3,17
3,21
3,37
3,20
3,56
3,28
3,43

s.d.
0,69
0,73
0,63
0,71
0,72
0,67
0,75
0,70
0,71
0,66
0,62
0,88
0,62
0,61
0,87
0,73
0,49
0,58
0,67

58
76
57
54
60
72
49
54
141
148

20,1
26,3
19,7
18,7
20,8
24,9
17
18,7
48,8
51,2

3,47
3,12
2,95
3,55
3,38
3,22
3,12
2,94
3,11
3,39

0,66
0,66
0,81
0,69
0,69
0,61
0,71
0,73
0,70
0,69

t/F
0,424

P
0,672

0,983

0,417

0,615

0,539

0,667

0,676

4,977

0,000*

6,145

0,000*

3,364

0,001*

Tukey

6
5-6
4
3-4
4-5
5
1
1-2

: Mean., s.d: standard deviation, *: P&lt;, 01

Distribution of respondents by age, 39.1% (n=113) and the 20-29 age range, creating at
least, 6.6% (n=19) and is under the age of 19. Participants 7.3% (n=21), the United States,
8.3% (n=24) in France, 9.7% (n=28) Germany, 14.5% in 'I (n=42), the UK, 18% (n=52)
from Russia, 19% (n=55) from Italy and 23.2% (n=67) from other countries. Participants
examined education 66.1% (n = 191), as a large proportion of university (undergraduate,
graduate, post-graduate) is composed of graduates. From the participants' annual income
64,4% (n=186), while an income below $ 20,000, 35.6% of the (n=103) has an income of $
20,000 and above.

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�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

According to Table 1, the participants examined the information on holidays, 48.8% of
visitors to Istanbul for the first time (n=141), while 51.2% of those who visit for the second
time or more is (148). According to Table 2, in the first analysis of the purposes of the
tourists coming to Istanbul sightseeing, entertainment and leisure tourism, while the second
cultural tourism (cultural and artistic activities) is included. This is because; Istanbul's
unique history, cultural history and modern hotels in addition to numerous attractions,
exceptional eateries, nightclubs, entertainment and shopping centers, and so on attractions,
such that it has.
Table 2. The distribution of participants' purpose for coming to Istanbul
Purposes of consumers who visit Istanbul

f

%*

Travel , entertainment and recreation

238

82,3

Culturalandartisticactivities

229

79,2

Sports activities

52

17,9

Congress tourism

33

11,4

Shopping tourism

157

54,3

Health tourism

62

21,4

Surveyed tourists, tourist goods and services reached when asked which sources of
information (Table 3), "Internet", select "Yes", who mark rate of 76.1%, while the "No"
who mark 23.9% of the 'stop.
"Friend-related recommendations", select "Yes", who mark rate of 52.2%, while the "No"
who mark rate of 47.8% respectively.
"Travel Agent", select "Yes", who mark rate of 42.6%, while the "No" who mark 57.4% of
the 'species. "Brochures and catalogs", select "Yes", who mark rate of 39.1%, while the
"No" who mark 60.9% of the 'stop.
"Past experiences", select "Yes", who mark rate of 38.8%, while the "No" who mark rate
61.2% respectively.
"Newspapers and magazines", select "Yes", who mark rate of 27.7%, while the "No" who
mark 72.3% of the 'species.
"Radio, television and cinema", select "Yes", who mark was 22.5%, No "who mark rate of
77.5% is.
Finally, the "tourist information offices", select "Yes", who mark rate of 20.4%, while the
"No" who mark rate of 79.6% is. Sources of information, products and services that benefit
tourists before buying the first three places are overviewed in order by severity, internet,
friends-relatives share hints and travel agencies.
The findings of other research findings on sources of information (Seabra, Lages and
Abrantes, 2004; Wu, Wei and Chen, 2008; Frias, Rodrigues, and Castaneda, 2008) are
consistent.
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�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

Table 3. Opinions on the Activities of Tourists Participating in the Study Utilized
Advertising Comparison of Information Resources
Sources of Information
Travel Agents
Web sites
Brochures and catalogs
Radio, television and movies
Newspapers and magazines
Suggestions of family, relatives or
friends
Past experiences
Tourist information offices

N : Number of people,

Option
Yes
No
Yes
No
Yes
No
Yes
No
Yes
No
Yes
No
Yes
No
Yes
No
X

n
123
166
220
69
113
176
65
224
80
209
151
138
112
177
59
230

X
3,42
3,12
3,17
3,50
3,21
3,27
3,33
3,22
3,22
3,26
3,07
3,44
3,23
3,26
3,32
3,23

s.d.
0,66
0,72
0,73
0,55
0,73
0,70
0,80
0,68
0,83
0,66
0,71
0,66
0,72
0,70
0,70
0,71

t
0,419

p
0,000*

3,497

0,000*

0,673

0,502

1,007

0,315

0,393

0,695

4,431

0,000*

0,308

0,758

0,943

0,347

: Mean., s.d: standard deviation, *: P&lt;,01

According to Table 4, when examined the opinions of the participants on the activities of
advertising; "should be advertised goods and services of interest" with the expression of
the higher average is 3.69, it is observed that positive view on the activities of tourist
advertising. "I'm aware of how to access the product with ads," the report participants'
average responses 3.42 respectively. Participants in other words, finding alternatives to the
stage of the second phase of the purchase decision-making process is an important source
of information for consumers think that ad. "Ads that appeal to my emotions, product
preference becomes effective" mean expression 3.37 respectively. Appeals to the feelings
of the participants, influenced the preferences of tourists reached ads from them warmer.
Advertisements for tourists asked to measure the credibility of "the ads for the product is a
reliable tourist expression" average 3,30. "Desire to purchase the advertised product
increases the expression" average is 3.26, possible to say that tourists tend to purchase the
advertised products.To measure the importance of inclusion of the beloved characters or
celebrities in advertisements asked "Ad films that take place in my favorite characters, my
interest in the product increases the expression" average is 3.21, most participants reported
a positive opinion. "Fascinated by ads for products of interest" has been identified as the
testimony of the participants' views 3.20 averages. Research, advertising - to measure the
quality of the relationship between "the advertised product qualities," the report comments
as to the average 3.09 'stop. "I prefer advertised product," the report, the average of the
views of the participants 3.08 respectively. Advertised products are higher in this context
could be preferred to other products obtained. "How much of a product is advertised again,
increases the interest for that product," and "the information given is true that the ads"
averages 3.07 of the statements respectively.
In this context, the medium level of tourists participating in these two statements and
advertisements the product advertised in the interest of tourists sign of recurrence.

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�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

Table 4. Opinion on the Operation of Retail Development of Tourists Participating in the
Survey's Mean, Standard Deviation, and Cronbach's Alpha Values
Items

X

S.d.

α

If I see the advertisement, my urge of purchase increases.

3,26

1,11

0,84

I am informed about the ways of purchasing the product thanks to
advertisements.
The presence of my favorite characters in the advertisement increases my
interest towards that product.
The more an advertisement of a product is displayed the more I become
interested in that product.
Advertisements that are effective on my emotions affect my choice of product.

3,42

1,02

0,85

3,21

1,15

0,85

3,07

1,11

0,85

3,37

1,11

0,85

Tourists goods and services should be advertised.

3,69

0,96

0,86

Information that is given in advertisements is true.

3,07

1,14

0,84

The product that is advertised is of good quality.

3,09

1,16

0,84

I am affected by the advertisements of touristic products.

3,21

1,04

0,84

I prefer the product that is advertised to that is not advertised.

3,08

1,13

0,84

An advertisement for a touristic product is reliable.

3,30

1,18

0,84

(1=I totally disagree, 2=I disagree, 3= Neither agree nor disagree,4=I agree, 5= I totally agree)

Within the framework of the answers given to the tourists surveyed respondents in terms
of demographic characteristics is a significant difference between the views on the
activities of not advertising Status Independent samples t-test and one-factor analysis of
variance (ANOVA) will be tested on. According to the findings in Table 1, participants'
opinions about advertising activities, gender, age, marital status and nationality, different
from the 0.01 level of significance. Although there is no significant difference in women
than in men, between the ages of 19 and under the other tourists by tourists, married
bachelors, and by the tourists from Russia as a more positive viewof other advertising
activities observed by tourists. According to the findings in Table 1, participants' opinions
about the advertising activities of tourists surveyed varies by education level is a 0.01
level of significance. This difference, Tukey test, according to the results of secondary
school graduates and graduates of associate degree graduates with post-graduate and postgraduate degree was found to be among the graduates. Looking at the data for advertising
activities, especially graduates of undergraduate and graduate level more negative
feedback than others.
Analyzed in terms of the income variable, the opinions of the participants on the activities
of advertising income levels vary according to the 0.01 level of significance. In addition,
according to Tukey's test results, the difference 5000-10000 income of $ 20,001 USD and
higher income tourists have been observed among tourists. Based on the above views on
the advertising activities of tourists with a status of low-income, high income status
according to the views of tourists, more positive.With the number of tourists visiting
Istanbul in the same way as advertising activities have been identified for the difference
between the perceptions of the level of significance of 0.01. The second and more visitors
compared to those who visit for the first time reported more positive advertising activities
have been identified.

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�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

From the findings in Table 3; advertising affect consumer preferences, product preferences
of the tourists surveyed averages for the activity of benefit to sources of information
(brochures and catalogs, radio, television and film, newspapers and magazines, past
experiences and the tourist information offices) 0.01 of statistically significant difference
in the level of significance is detected in the advertising resources utilized for the operation
averages (travel agent, the internet and friends - related recommendations) have been
identified a significant difference between. Opinions about advertising activities examined,
benefiting tourist travel agency reporting a positive opinion than others have been
identified.
Conclusion and Recommendations
Opinions about the advertising activities of foreign tourists coming to Istanbul analyzed;
aid in this study, and to provide information about tourist products and services are used to
attract the attention of the consumer are met, and the ad was found positive in terms of the
participants. The most positive views of the tourists surveyed for the ad, "tourism goods
and services should be advertised" statement stated. Tourists, how to reach information
about the products and services they have learned through the ads and expressed a
favorable opinion on the ad is a good source of information. VesileÇakır and VedatÇakır’s
(2008) study, consumers, advertising, regarding is as informative and entertaining. Tourists
surveyed, the ads that appeal to their emotions, product preferences, expressed an
unqualified opinion stating that effective. Research results, Uztuğ and others (2007)
supports the work of the. Because Uztug and others (2007) were able to identify the
emotional content of ads affect consumers more. Tourists, emotional ads they put out a
positive opinion to explain why Robert Ranson'un with a quote: "If you captured the
people's feelings, minds and wallets will follow your feelings." This approach clearly
shows that tourism enterprises should be given attention to the feelings of the tourists.
Participants, prepared advertisements for touristic products and services, stated that they
were generally reliable. The accuracy of the information provided in the advertisements,
have prescribed a favorable opinion. However, the views cannot be said that the entire
negative. The reliability of the ads that pay close attention to the tourists, but, sometimes
do not believe in the accuracy of the information given raises. Because, product
preferences, attracting attention to information and the adoption of which is a function of
the ads to be trusted for the consumer is very important. In a similar study; VesileÇakır and
VedatÇakır’ study, the lack of television advertising is misleading, either positively or
negatively affect consumers' stated preferences. Tourists participated in the study, and
particularly preferred are buying the advertised products are put forward. In addition, the
advertised product without the product they prefer, stating the previous expression in the
supporting comments. Here it is understood that the ad only attracted the attention of
consumers but also encourages consumers to buy right now, and as a factor in the failure of
other products is preferred. Research results, "advertising are more preferable compared to
products that are not advertising the products as" commenting Abela and Farris (2002)
survey overlap. However, Bozok (2009)’ study, to influence consumers' buying decisions
ad rate of 5% and 10% claim to have a small percentage.
Karafakioğlu’ study (1988), the influence of celebrities in terms of where the ads are more
successful than others, refers to consumers. In this study, participants increased their
interest in celebrities and beloved characters, including the opinion that the ads are
indicated.

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�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

As a result of this study, the tourists are affected by advertising tourist products have been
introduced. Similar studies tourists are buying preferences of the ad effective element is the
fact that, at the same time successful ads affected by a tourist mouth to mouth advertising
more and more people also affect it has been revealed (Güleç, 2006). Güleç (2007)’ study
is an influential factor in the preferences of German tourists in advertising activities, and in
particular reveals that the tourists were affected, television and internet advertising.
According to the survey, the level of income from tourists, the views of the ad, the higher
income status according to the views of tourists, has been found to be more positive.
Hysterectomy (1993) is for identifying and determining the level of income together with
effective choices, low-income consumers, and the price stated in the informative ads that
have found positive. Leveraging tourist travel agency, travel agencies not benefit from
more favorable opinion of the tourists reported to have been identified with the advertising
activities. Here are the pillars of hotel companies selling advertising activities of travel
agencies that they have made, to be successful in influencing tourists regarding the
judiciary be achieved.
Female tourists by male tourists more sympathetic to advertising activities are obvious.
Therefore, enterprises should give more attention to marketing activities, female tourists.
In other words, the elements that appeals to women tourists more essential to get results for
businesses. The same way as married, have been identified for reporting a positive opinion
than bachelors. The reason for this caution since they will be married in economic terms
than singles. Because it is usually singles, family responsibilities, such as not feeding.
Therefore, to conduct marketing activities of enterprises out of married people is important
in terms of customer acquisition and loyalty.
Russia is Turkey's second largest tourism market, but also by the advertising activities of
Russian tourists than other tourists is given a positive opinion, requires businesses to
devote more attention to this market than others. Also the tourists coming through your
travel agent, more positive views on advertising activities. In this context, the advertising
activities of travel agencies can be said to be successful.
Nearly half of the tourists come to Istanbul for the first time. Although there may be many
factors that encourage them to visit Istanbul for the second time to visit the region emerges
as an important factor in advertising activities. Second, and more, because those who are
more positive opinions about the advertising activities. Tourists, positively affected by
advertising activities, visit to Istanbul again, as well as even they recommend to their social
networks, visiting there. Because, who reveals the results of the research, some of the
tourists visiting Istanbul is the advice of their social networks. Because of this, you are not
satisfied with how negatively affect people around a tourist, but a tourist staying happy
with the way people around the positive impact (Anderson, 1998). In this context, business
guests leave satisfied customers can provide a marketing staff volunteered to work as well
as businesses.
In this research, tourism enterprises by means of various media advertising activities for
tourists to affect the destination are considered. However, future researchers can address
the promotion mix as a whole and compare the attitudes of consumers. In addition,
consumers in different sectors can be demonstrated by comparing the views of promotional
activities.

9

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12

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