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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Environmentally-Sensitive Hospitality Enterprises: A
case study in a Green-Star certified Hotel in Turkey
Hasan Hüseyin Soybalı
Afyon Kocatepe University, Afyon, Turkey
hsoybali@aku.edu.tr
Ahmet Baytok
Afyon Kocatepe University, Afyon, Turkey
ahmetbaytok@aku.edu.tr
Mustafa Hotamışlı
Afyon Kocatepe University, Afyon, Turkey
hotamisli@aku.edu.tr
Degradation of the ecological balance is one of the important and popular
issues in the world in recent times. This fact, raised from the unconscious
use of use of natural resources by the human beings, has revealed itself in
the form of climate change, threatening or disappearance of certain plants
and animal species, natural resource depletion and air, water and soil
pollution. In order to eliminate this disadvantage, the tendency towards
the sustainable use of all resources at international, national and local
scales is on the increase today. The alternative tourism and ecotourism, as
sustainable and nature-based tourism types, have become the popular
tourism kinds in the tourism industry whose basic products are based on
the natural resources for the sustainable use of the resources.
As well as the practises of environmental protection and improvement of
environmental awareness, encouragement and promotion of positive
contributions of tourism enterprises to the environment are some of the
subjects which have gained great importance in recent years. For this
purpose, a certain standard practices for the tourism enterprises in all
countries had been developed and has continued to be improved. The
environmental sensitivity of tourism enterprises in Turkey had been tried
to develop in 1990s through the Eco-Friendly Tourism Enterprise
Certificate (a green pine symbol), but it has not seen enough interest. For
his reason, environmental awareness campaign was reviewed in 2008 and
brand new Environmentally Sensitive Accommodation Enterprise
Certificate (a Green-Star Symbol) practise was started. The main purposes
of Environmentally Sensitive Accommodation Enterprise (ESAE) are the

152

�International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

protection of environment, improvement of environmental consciousness
and encouragement of environmentally-sensitive hospitality enterprise
constructions and operational management. ESAE practices include water
saving, energy efficiency, reducing the amount of environmentally
hazardous substances and waste, promoting the use of renewable energy
resources, environmentally-sensitive planning starting from the stage of
investment, environmental compliance, ecological architecture, raising
awareness about environmental sensitivity and provision of education.
This study aims to draw attention to Green-Star Symbol provision by
evaluating the conceptual framework of ESAE Certificate and demonstrate
the contribution of ESAE practices to the sustainability through a case
study. Semi-Structured interview questions and analysis of secondary data
related to the hospitality enterprises as qualitative research methods will
be employed within the scope of research.
Keywords: Environment, Hospitality, Turkey, Green-Star.

153

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BAYTOK, Ahmet
HOTAMIŞLI, Mustafa</text>
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                <text>Degradation of the ecological balance is one of the important and popular  issues in the world in recent times. This fact, raised from the unconscious  use of use of natural resources by the human beings, has revealed itself in  the form of climate change, threatening or disappearance of certain plants  and animal species, natural resource depletion and air, water and soil  pollution. In order to eliminate this disadvantage, the tendency towards  the sustainable use of all resources at international, national and local  scales is on the increase today. The alternative tourism and ecotourism, as  sustainable and nature-based tourism types, have become the popular  tourism kinds in the tourism industry whose basic products are based on  the natural resources for the sustainable use of the resources.  As well as the practises of environmental protection and improvement of  environmental awareness, encouragement and promotion of positive  contributions of tourism enterprises to the environment are some of the  subjects which have gained great importance in recent years. For this  purpose, a certain standard practices for the tourism enterprises in all  countries had been developed and has continued to be improved. The  environmental sensitivity of tourism enterprises in Turkey had been tried  to develop in 1990s through the Eco-Friendly Tourism Enterprise  Certificate (a green pine symbol), but it has not seen enough interest. For  his reason, environmental awareness campaign was reviewed in 2008 and  brand new Environmentally Sensitive Accommodation Enterprise  Certificate (a Green-Star Symbol) practise was started. The main purposes  of Environmentally Sensitive Accommodation Enterprise (ESAE) are the protection of environment, improvement of environmental consciousness  and encouragement of environmentally-sensitive hospitality enterprise  constructions and operational management. ESAE practices include water  saving, energy efficiency, reducing the amount of environmentally  hazardous substances and waste, promoting the use of renewable energy  resources, environmentally-sensitive planning starting from the stage of  investment, environmental compliance, ecological architecture, raising  awareness about environmental sensitivity and provision of education.  This study aims to draw attention to Green-Star Symbol provision by  evaluating the conceptual framework of ESAE Certificate and demonstrate  the contribution of ESAE practices to the sustainability through a case  study. Semi-Structured interview questions and analysis of secondary data  related to the hospitality enterprises as qualitative research methods will  be employed within the scope of research.  Keywords: Environment, Hospitality, Turkey, Green-Star.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Branding B&amp;H - Sarajevo as a Touristic Destination
Alen Husukid
International Burch University, Sarajevo, Bosnia and Herzegovina
alenhusukic@hotmail.com

At a time when B&amp;H is on the one of the lowest levels of development in
Europe, and when most of economy branches are undeveloped, it is very
hard to say what should be considered as starter of economic
development. We decided to consider tourism sector as a field that could
contribute the most, and as a field that has biggest chances and
opportunities to increase economic well-being of people in B&amp;H. Tourism
industry is one of the most important industries in the world, especially in
Europe. Its contribution to total worlds GDP is about 7,5%, engages more
than 75.000 employees that is about 7% of total world employment, more
than 750 millions of international tourists arrive all around the world in
2011 and all these indicators increase every year.
B&amp;H has all conditions to become tourism oriented European country. It is
found in heart of Europe, on intersection of important communication and
transportation roads. It has all necessary natural and social resources,
favorable climate, geographic and geomorphologic conditions, to have
good developed tourism sector. But for progress of any branch of economy
good strategy and clear goals must be defined. In this research branding of
BiH / Sarajevo will be taken as starting point of this progress.
Keywords: Brand, Destination Branding, Image, Globalization, GDP.

29

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                    <text>International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Branding B&amp;H - Sarajevo as a Touristic Destination
Alen Husukić
International Burch University, Sarajevo, Bosnia and Herzegovina
alenhusukic@hotmail.com
Erkan Ilgun
International Burch University, Sarajevo, Bosnia and Herzegovina
aeilgun@ibu.edu.ba
Abstract
At a time when BiH is on the one of the lowest levels of development in Europe,
and when most of economy branches are undeveloped, it is very hard to say what
should be considered as starter of economic development. But I decided to consider
tourism sector as a field that could contribute the most, and as a field that has
biggest chances and opportunities to increase economic well-being of people in
BiH. Tourism industry is one of the most important industries in the world,
especially in Europe. Its contribution to total worlds GDP is about 7,5%, engages
more than 75.000 employees that is about 7% of total world employment, more than
750 millions of international tourists arrive all around the world in 2011 and all
these indicators increase every year.
BiH has all conditions to become tourism oriented European country. It is found in
heart of Europe, on intersection of important communication and transportation
roads. It has all necessary natural and social resources, favorable climate,
geographic and geomorphologic conditions, to have good developed tourism sector.
But for progress of any branch of economy good strategy and clear goals must be
defined. In this research branding of BiH / Sarajevo will be taken as starting point
of this progress.
Keywords: Brand, destination branding, image, globalization, GDP.

Introductıon
“Places are products whose identities and values must be designed and marketed”
(Kotler, 1999).
Branding of the countries, cities, regions or places is very popular in
marketing science during the last two or three decades. One of the most important reasons
why destination branding became popular all around the world is very high level of
competition between cities as a touristic destination. Because of globalization phenomena
every place can become competitive and attract tourists, so this competition forced
marketers to find out new strategies and models for attraction of the tourists.
Main goal of branding is to create an unique and distinctive concept to identify the brands
higher value in relation to the competitors.1 Destination branding is not very different from
product or service branding, but its difference lies in the manner of crating the brand
concept, revealing a common link in brand strategy when it comes to success. Many

1

Juan A. Garcia, Mar Gomez, Arthuro Molina, “A destination-branding model: An empirical analysis based
on stakeholders”, University of Castila La Mancha, Spain, 2012, page 647.

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

authors and economy experts tried to explain concept of destination branding. All of them
described factors that are crucial for crating brand of the place.
Brand identity and destination image are two important indicators for a successful
destination branding. Destination image is critical to crate the positive and recognizable
brand identity.2 Existing of strong relationship between destination image and satisfaction
of tourists shows high importance of these two variables. Also brand identity, as a result of
destination image can be part of the crating satisfaction of the visitors. It is sure that
branding is important part of the marketing and can contribute a lot to reach goal, for all
products, services or destinations. Functions of branding can be expressed by level of
identification and differentiation. “Identification can be defined as a level of reorganization
of the product or brand by consumers, while differentiation is creation or demonstration of
unique characteristics in a company's products or brands compared to those of its
competitors.”3Brand association is one more important element in process of branding a
destination. It influences consumer, or tourist, evaluation toward the brand or brand choice.
“Perceptions about a brand are reflections of the brand associations held in consumer
memory”.4 This element is considered as one of the most important parts of creating brand
image. Brand associations are classified into three major parts: attributes, benefits and
attitudes. According to Keller (1999), attributes are those descriptive features that
characterize a brand. “In other words, an attribute is what a consumer thinks the brand is or
has to offer and what is involved with its purchase or consumption. The benefits that may
occur are the personal value consumers associate with the brand attributes in the form of
functional, symbolic, experiential attachments. That is, what consumers think the brand
can do for them? Brand attitudes are consumers’ overall evaluations of the brand and are
the basis for consumer behavior (e.g., brand choice).”5To crate successful brand and image
of the destination, different approaches can be used. Some of them are: creating of cultural
mega events, heritage promotion or construction of iconic buildings. “Image of destination
is also influenced by cognitive and affective factors. Cognitive evaluation refers to beliefs
and knowledge about an object whereas affective evaluation refers to feelings about the
object.”6
It can be concluded that, for the good branding of the destination, accommodation quality,
scenic view, friendly people, natural and social resources are not enough. Place needs to be
unique and different from other places, to be selected as a final destination.
1. DESTINATION BRANDING MODELS
Because of its importance and contribution to economic development many cities
developed strategy for branding of own places, events or manifestations. Some of them did
it in a good way and sow benefits, but a lot of these cities failed in their mission. In
literature it is possible to find several theoretical models for this topic, but their
implementation into practice is harder part. Reasons for failure are different. Considering
2

Hailin Qu, Lisa Hyunjung Kim , Holly Hyunjung, „A model of destination branding:Integrating the concept
of the branding and destination image“, Jeonju University Srepublic of Corea, 2011, page 466.
3
Differentiation – definition, Retrieved on February 3 2013, from
http://en.mimi.hu/marketingweb/differentiation.html
4
Keller, K.L. (2003). „Strategic Brand Management.“, Upper Saddle River, NJ: Prentice Hall.
5
Hailin Qu, Lisa Hyunjung Kim , Holly Hyunjung, „A model of destination branding:Integrating the concept
of the branding and destination image“, Jeonju University Srepublic of Corea, 2011, page 467.
6
Hailin Qu, Lisa Hyunjung Kim , Holly Hyunjung, „A model of destination branding:Integrating the concept
of the branding and destination image“, Jeonju University Srepublic of Corea, 2011, page 467.

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

BiH or Sarajevo as an advantageous region for branding, it would be good idea to compare
it with branded destinations from the past. Bad examples are also useful to see mistakes
and avoid them, or change the strategy.
1.1.

Examples of Bad City Branding

Berlin
Since 1990, its planners, business leaders, and government officials made a strategy for
branding of Berlin. They wanted to use city’s painful history to create new, better image of
the city – city that is good for everyone. Although Berlin is center of the German culture,
one of the most progressive cities in Europe, place of very famous music and film fairs, it
didn’t help to create a good image and good brand of the city.7
High unemployment level and repositioning itself by building positive image on a negative
past are unbridgeable barriers for branding of Berlin. City with all these advantages must
change its strategy and start rebranding process.
Beijing
Beijing has won the race for hosting the Olympic Games in 2008 and authorities in the city
tried to use this to brand Beijing. The process of Beijing branding involved promotion of
the positive qualities of the city and a physical reconstruction of the city. It tried to present
a cultural, modern, cosmopolitan, and people-based city.
The biggest mistake during the process of Beijing branding was mismatch of government
and people. View of the authorities and view of the citizens and tourists about the city,
were very different, so they couldn’t overcome these differences. Also they wanted to see
results of the branding very fast, but branding is long-term process.
Other examples of bad branding of the cities are:
-

-

1.2.

London – wrong strategy, poorly managed transport and unfocused brand values;
Belfast – logo without clear idea and several branding strategy mistakes;
Jerusalem – brand cannot be everything for everyone, what is tried to do with this city;
Toronto – “Toronto Unlimited” campaign was not successful as it was expected. Id
didn’t become 24-hour city; some other cities (Vancouver, New York, Las Vegas) had
better results with similar ideas. Tourism and business of Toronto didn’t have big
progress.
Birmingham and Bristol are other cities in Great Britain that tried to become world’s
brand, but they are still in shadow of Manchester, Leeds, and Liverpool.
Examples of good city branding
Smile! You are in Spain
Colombia is passion!
I Love NY!
Oklahoma Native America!

7

Julia Winfield-Pfefferkorn, “The branding of cities – Exploring city branding and importance of brand
image”, Syracuse University.August 2005, page 79.

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Paris – City of light!
All these maintained slogans are part of successful campaigns and branding missions of
some cities or countries. If London’s or Belfast’s slogans were part of bad strategies, these
ones are piece of successful and well done city/country brandings.
New York
In 1970, the State of New York decided to promote tourism to help offset a recession, and
asked the Ad Agency Wells, Rich and Greene, and graphic artist Milton Glaser to develop
a campaign, and the “I Love NY” slogan was created along with the campaign which is
still one of the most recognized and successful campaigns in the history of great emotional
branding.8 Authorities and people responsible for this mission had a clear directions and
goals. On the beginning New York was presented as a city of different people that are able
to reach their dreams. During 3 or 4 decades New York changed a lot because of the
campaign. It was the place with very high housing costs, crime rate and density of living
during 1970s and 1980s. A lot of citizens escaped from there. But during 1990s and after,
it became one of the cities with the highest rate of immigration. Since 1990s it has added
more than 685.000 people, which was the highest percentage of large cities during that
period.9
Paris
City with a very long history and starting point of some of the most important events
happened in the past, is still world’s important destination. Six attractions in Paris draw
more than 25 million visitors yearly. Disneyland in Paris, the Eiffel Tower and the Louvre
are some of the most visited places in the world.10 Paris is European cultural and
communication center, with famous fashion and manufacturing of luxury articles. 11 One of
the cities with income mostly generated from tourism industry, and world tourism leading
city.
It was not difficult for city’s authorities to decide on branding Paris. The city had all
qualities to become a brand. Unique culture, history, attractions and personality make Paris
one of the most distinctive city brands in the World. Important events that were organized
and incorporated in branding strategy helped in progress of the city. Football World Cup
from 1998 was the most visited football manifestation in history. Paris fashion week and
similar events attract thousands of tourists every year.
Other examples for good and successful branding strategy for the city branding are:
-

Oklahoma – successful changing image of the city caused financial support and good
strategy;12

8

Landa, Robin. “Advertising by Design, Creating Visual Communications with Graphic Impact”John Wiley
&amp; Sons, New Jersey, 2004, page 28.
9
Julia Winfield-Pfefferkorn, “The branding of cities – Exploring city branding and importance of brand
image”, Syracuse University. August 2005, page 35.
10
Julia Winfield-Pfefferkorn, “The branding of cities – Exploring city branding and importance of brand
image”, Syracuse University.August 2005, page 44.
11
Phillip’s “Paris World Encyclopedia”, 2004, page 176.
12
Hailin Qu, Lisa Hyunjung Kim, Holly Hyunjung, “A model of destination branding: Integrating the
concepts of the branding and destination image, Jeonju University, Republic of Korea

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

-

-

Sydney – Olympics 2000 were used in a good way. Progress in tourism, business and
development of whole city could start.
San Francisco – started a very successful “Only in San Francisco” city branding
campaign. Strategy was good, sufficient funds were provided for advertising and result
was economy and tourism growth.
Liverpool – the city offers sense of real Britain culture, with many bars and clubs,
many financial centers and dramatic architecture. Offers something to everyone.

2. POSIBLE OPTIONS FOR BIH / SARAJEVO BRANGING
From the examples analyzed before, their success and fails, good strategy for Sarajevo
branding could be made. BiH as a country and its capital city Sarajevo, have all qualities
and conditions for becoming one of the most famous country or city in region and Europe.
Its multiculturalism, history, architecture, events and infrastructure are something that most
cities in Europe don’t have. Most of them aspire to have similar characteristics as Sarajevo
and BiH already have. It is only necessary to use all these qualities and results would be
seen.
Sarajevo has a very long history. The biggest world’s empires, such as Ottoman (1463 1878) and Austria-Hungarian (1878-1918)13, left the stamp in BiH and Sarajevo. Buildings
from these periods are still found and used as an important places in the city. Period before
Ottomans was also very turbulent and active. A lot of castles and old houses were built
during the period of Medieval Bosnia (1180 - 1463). Some of them are renovated and
became museums. After the Austria-Hungarian monarchy, the country of South Slavs was
established. It was called Republic of Yugoslavia. Some of the most important events from
I and II World War happened in BiH and Sarajevo. Austrian archduke Franz Ferdinand and
his wife Sofia were killed on Latin bridge in Sarajevo in 1914. That was one of the
reasons why I World War started. Sarajevo’s museum was established and dedicated to this
event, with the pictures, weapon and other materials originally preserved from the
assassination. Sarajevo Winter Olympic Games from 1984 were the best organized and
visited games in history of the Olympics until that year. Three mountains in the city got
infrastructure for the winter Olympic sports, several sport halls were made and all of these
were destroyed during the war 92-95. This war is another important event for BiH, Europe
and whole world that occurred in BiH. All these important elements could be used for
creating brand of BiH or Sarajevo.
Although BiH and its capital city have all these positive conditions, this process of
branding would be very hard. There are few reasons why. First and maybe the most
important is bad image of the country in the world. That image was created during the last
war. Most of the people when heard word Bosnia or Sarajevo think about the war and all
bad thinks happened then. It is said that branding process starts with the creating good
image of the product in the mind of customers. So this point is very negative and should be
changed. Second, all infrastructure must be renewed or build again. Transportation in the
city and in the country is very old and residual. Winter sport infrastructure on the
mountains is destroyed and unused. It means a lot of money and financial support is

13

Stephen E. Sachs, “Sarajevo: A Crossroads in History”, 1994, Junior disunion.

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needed to start the process, what also could be a huge problem and in this time
unfortunately impossible. There are also some other problems, but these two are the
biggest and the most important.
Model I – Sarajevo – European city of multiculturalism and coexistence of people with
different religions
First possible solution for Sarajevo branding has many advantages. The city has all
necessary resources. It is already multicultural place with all its advantages and
disadvantages. Other important elements are buildings from several different periods,
rising in the city as evidence of multiculturalism. More than 150 mosques, the most
important places built during the Ottoman period, evidence of Islam and existence of
Muslims. At the same time, a lot of catholic and orthodox churches rising at same places as
mosques are rising. Jewish temples are also important buildings found in Sarajevo.
Because of this Sarajevo is called “European Jerusalem”.
To use this model, good advertising strategy must be developed. Advertising and
marketing are very expensive, but considering existence of all other resources, this could
be the only expense. Of course as we mentioned before, image of the city should be
changed and transportation infrastructure must be renewed.
Model II – Sarajevo – Olympic city
Idea about revival Olympic Games spirit already exist, but wrong strategy and reasons for
doing this are used. Politics take place in the idea and there are not funds that could be
enough to have success in this mission. Generally idea is good and there are good chances
to make brand of Sarajevo based on this. But there are crucial things that should be done,
and it would be very expensive process. All infrastructures from the Olympic Games must
be renovated, because it was destroyed during the war. Process of branding Sarajevo as
Olympic city would be very long. To do this a lot of financial support, good marketing
strategy, support from the authorities and participation of all citizens must take place in the
project.
Model III – Sarajevo – European center of culture, Sarajevo Film Festival (SFF)
Sarajevo Film Festival is already very important and famous event in the region and
Europe. Many world famous stars visited this manifestations and it has all qualities to
become leading event in the region. It is the reason why thousands of tourists come to
Sarajevo during July and August. Organization of SFF started in 1995 and became
traditional. It had a lot of success during the last years and attracts many visitors from the
Europe, but with the financial support and enthusiasm of city authorities it could be much
more then it is now. One of the disadvantages for this event is lack of accommodation
capacities and infrastructure in city of Sarajevo. In next few years Sarajevo is planning to
organize few very important manifestations and one of them is cultural event in 2014
called “Sarajevo, the bridge of cultures”.14 It is expected that city will host more tourists
than 1984, for Olympic Games, and this could be chance for renewing and building of new
tourism infrastructures.
14

Sarajevo, the bridge of cultures 2014“, retriewed 21th March 2013from http://www.klix.ba/vijesti/bih/izsarajeva-2014-godine-poruke-mira/120916032

34

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Model IV – BiH – See Olympic Mountains, nature, sea and different civilizations on one
place
This model of branding BiH, not only Sarajevo, could have the most contribution for
economy. As it is described before, all necessary resources exist, but BiH doesn’t use all of
them. Advantages for BiH are resources that are suitable for both winter and summer
tourism. In the same time country owns mountains and sea and lakes, which are very
important part of tourism. Disadvantage and threat for this model of BiH branding is
competition. Most of the neighbor countries such as Croatia, Slovenia and Montenegro, are
tourism developed countries. They have good offerings and in this moment these countries
are more developed in tourism sense than BiH is. They all have good strategies and started
to implement them, so BiH as a country must think about something different and must
invest much more to become competitive with them. This model could have the biggest
direct and indirect influence on whole economy, and could contribute to increasing of well
being of BiH citizens.
3. SURVEY
To support and proof important statements from this paper the survey was conducted. As it
is maintained before, image of the country or place is important for its branding. There are
also few elements that must be created for successful branding, such as: brand awareness,
brand loyalty, brand recognition, positive brand feeling and perceived quality. To analyze
these elements questionnaire with the appropriate questions was delivered to the
respondents. The data for this study were gathered through mail questionnaires that were
distributed to respondents on internet and directly, from February 15th to March 23th 2013.
Answers on internet were collected by docs.google.com, and then all responds were
statistically analyzed in SPSS program. The profile of respondents is shown in Table 1.
The total respondents for this study are 335, but 32 of them are eliminated because of
incomplete responds, so final sample size is 303. The study sample comprises respondents
who vary on such characteristics as gender, age, marital status, education level, monthly
income, nationality (BiH, UK, Germany, Italy, Serbia, Croatia and Turkey) and living area.

35

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Table 1.Profile of Respondents of Destination Branding Survey
Item
Gender

Description
Male
Female
15 – 25
26 – 35
36 – 55
55+
BiH
Other
Single
Married (children)
Married(No children)
Divorced
High school
University
Graduate school
Other
0€
0 – 350 €
350 – 550 €
550 – 1000 €
1000 €+

Age

Nationality
Marital status

Education

Monthly income

How
travel

often

you

Average days stayed
on the trip

Once a year
Twice a year
More than 2 times

Frequency
143
160
165
98
26
14
141
162
221
64
14
4
70
143
81
9
45
51
102
102
3
155
113
35

Percentage (%)
47.2
52.8
54.5
32.3
8.6
4.6
46.5
53.5
72.9
21.1
4.6
1.3
23.1
47.2
26.7
3.0
14.9
16.8
33.7
33.7
1.0
51.2
37.3
11.6

1–3
4–7
8 – 14
14+

28
196
56
23

9.2
64.7
18.5
7.6

Questionnaire was composed of three different types of questions: Yes/No questions, scale
questions (from very high to very low) and multiple choice questions. Some of information
that we got by the questionnaire are used for descriptive analyses, such as data from table
1. Other important piece of survey was in relation between the factors and mutual
influence on each other. For this part correlation analyses were used.
3.1.

Results

According to theoretical models of A. Friedman (2012), Risitano (2011) and M. Yasin
(2007) destination brand depends on several different variables, but for this research 6 of
them are chosen, and these are: brand recognition, brand awareness, image, brand quality,
brand feeling and loyalty of the visitors. For every variable appropriate questions are
composed and analyzed in statistical program, so results of the research will be described
in the next few paragraphs.

3.1.1. Brand recognition

36

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

In this part it was necessary to see level of knowledge of tourists about BiH. The main
question was how familiar with BiH are they. 63,7% of them answered that they know a lot
about the country, 23,8% said they are familiar with the country, while less than 10% said
they only heard about BiH from the friends. To support these answers few basic questions
about BiH were structured and answers were satisfying. The respondents had 97,7%
correct answers for question “where is BiH located”. More than 94% knew what religion
of people live in BiH is.

3.1.2. Brand awareness
For brand awareness two main indicators are very important. First is perceptual of foreign
tourists that knew the destination before they travel. More than 60% knew the destination
and were familiar with it, while other read about the country and learned from the friends.
Second indicator was the typology of communication channels trough which tourists knew
the destination. The most of the visitors learned about BiH on the internet (46%), heard
from the friends (34%), while other`s source of information were TV, newspaper and other
sources.

3.1.3. Brand feelings and loyalty
While testing feeling and loyalty of tourists we wanted to know their opinion about the
country. Most of the respondents, doesn’t matter if they visited BiH or heard about friends
that visited, have positive feeling about BiH. At the same time large percentage (80,1%) of
them like or respect the country.
Table 2. Tourists Opinion About Bih / Sarajevo
Frequenc
y
Percent
38
I visited, and I have positive feeling
27,5
5
I visited, and I have negative
3,6
feeling
41
My friend visited, and has positive
29,7
feeling
7
My friend visited, and has negative
5,1
feeling
39
I read about, and have positive
28,3
feeling
8
I read about, and have negative
5,8
feeling
138
100,0
Total

3.1.4. Brand quality

37

Cumulative
Percent
27.5
31.1
60.8
65.9
94.2
100.0

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Variables that are considered as important for respondent’s opinion about destination
quality were factors such as accommodation, restaurants, nature, architecture and general
opinion about quality of trips in BiH. 90,8% of tourists think that BiH and Sarajevo have
unique architecture and more than 95% of them think that country owns beautiful nature. It
is important to notice that they are very satisfied with the quality of restaurants and
accommodation. 44,9% said that quality is very good, 38% good and 16,7% think that
accommodation and restaurants quality is normal. Although most of the respondents that
visited BiH and Sarajevo agreed accommodation and restaurants quality is satisfying, they
think that prices of the same are not very high. 46,9% answered prices are normal, 19,8%
think prices are very high, while 25,4% said that prices of this factor are high.
3.1.5. Brand image
Brand image questions in questionnaire were related with the safeness of the country,
perception of the foreign respondents about BiH and Sarajevo and general opinion in their
minds. Result of 18,2% respondents that think that BiH is not a safe place, is bad for the
country and contributes to a bad image.
Table 3. What associates you on BiH ?

War
Many mosques and churches
Olympic Games
Sarajevo Film Festival
Nature
Old bridge in Mostar
Međugorje
Other
Total

Frequency
97
22
31
23
25
77
10
18
303

Percent
32.0
7.3
10.2
7.6
8.3
25.4
3.3
5.9
100.0

Cumulative
Percent
32.0
39.3
49.5
57.1
65.3
90.8
94.1
100.0

Answers from table 3 are also negative for the country. The war and Old Bridge in Mostar,
which is also association on the war, are two things that are the biggest associations of BiH
in people`s mind. More than half of respondents choose war and Old Bridge as BiH
associations.
3.1.6. Correlation analysis
The correlation concept gives a mathematical value for measuring the strength of the linear
relationship between two variables. It can take values from -1 to +1 with: +1 representing
absolute positive linear relationship (X increases, Y increases), 0 representing no linear
relationship (X and Y have no pattern), -1 representing absolute inverse relationship (as X
increases, Y decreases).15

15

Zafer Konakli, „Research Methods with SPSS applications“, Sarajevo, 2012, page 99.

38

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Table 4. Pearson correlations
RECOGNITI FEELING
LOYAL QUALIT
IMAGE
ON
S
AWARENESS
TY
Y
1
.681**
.958**
.878**
.865**
.908**
.681**
1
.708**
.654**
.692**
.675**

IMAGE
RECOGNITI
ON
.958**
.708**
1
FEELINGS
**
**
.878
.654
.817**
AWARENES
S
.865**
.692**
.826**
LOYALTY
.908**
.675**
.846**
QUALITY
**. Correlation is significant at the 0.01 level (2-tailed).

.817**
1

.826**
.908**

.846**
.918**

.908**
.918**

1
.927**

.927**
1

As it is explained before, if correlation is higher than 0, there is positive correlation
between the variables. In this case, significance is 0 (0.0005) for all relationships, and there
is very strong positive correlation between all variables. The strongest is between image
and quality (0.908), while the weakest is between quality and recognition (0.675), but it is
still strong positive correlation.
CONCLUSION
Through this research paper we tried to explain importance of destination branding,
especially during the last 20 or 30 years, when globalization takes very important role in
every business. For some it is disadvantage and threat, but for these who have successful
and good defined strategy this phenomenon can be a chance and advantage. Another issue
is global economic crisis, which is part of every branch during last 7 or 8 years. Influence
of the crisis must be incorporated in all policies and strategies, and then its influence would
be the lowest. Tourism and destination branding is one of the ways for overcoming both
economy and political crisis in BiH. The country is in transition and that is another
negative circumstance, but it is time to start the progress on all fields.
There are many things that must be changed in BiH to have success in tourism sector. First
of them is to change political atmosphere. During the last 30 years the country is in phase
of economic and political stagnation, and crisis is component of all economy segments.
Political instability is reason why the crisis occurs for a many years in BiH. Another result
of this instability is bad organization of tourism sector. Authorities are not supporting
businesses and don’t show any interest for the progress. Second element that must be
changed is bad image of BiH in eyes of European people, mostly because of the war.
Changing of this image could be very hard and long process, but without success in here,
development of tourism is not real option. Image of destination is crucial factor in every
well developed touristic place. To achieve this goal good marketing and promotion
strategy must be conceived. It could be impossible in here, because of financial elements.
In this situation BiH as a country is very far from progress in tourism.

References

39

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Group of authors (2008), “Strategija razvoja turizma Federacije Bosne i Hercegovine za
period 2008-2018”, Federal ministry of environment and tourism BiH, Sarajevo
Geoffrey I. Crouch (2007),”Modeling destination competitiveness: a survey and analysis
of the impact of competitiveness attributes on sustainable tourism”, Australia
Hailin Qu, Lisa Hyunjung Kim , Holly Hyunjung (2011), „A model of destination
branding:Integrating the concept of the branding and destination image“, Jeonju
University Srepublic of Corea
Jennifer Blanke and Thea Chiesa (2012), “The Travel &amp; Tourism Competitiveness Report
2011”,World Economic Forum 2011, Geneva
Jin Huh (2006), “Destination Branding as an Informational Signal and Its Influence on
Satisfaction and Loyalty in the Leisure Tourism Market”, Blacksburg, Virginia
Juan A. Garcia, Mar Gomez, Arthuro Molina (2012), “A destination-branding model: An
empirical
analysis based on stakeholders”, University of Castila La Mancha,
Spain.
Julia Winfield-Pfefferkorn (2005), “The branding of cities – Exploring city branding and
importance of brand image”, Syracuse University.
Keller, K.L. (2003). „Strategic Brand Management.“, Upper Saddle River, NJ: Prentice
Hall.
Li Zhang, Simon Xiaobin Zhao (2009), “City branding and the Olympic effect: A case
study of Beijing”, Fudan University China.
Landa, Robin. (2004 ), “Advertising by Design, Creating Visual Communications with
Graphic Impact”John Wiley &amp; Sons, New Jersey
Nergis Aziz, Efstathios Kefallonitis and Barry A. Friedman (2012), “Turkey as a
Destination Brand: Perceptions of United States Visitors”, American International
Journal of Contemporary Research.
Norjaya M.Y., Mohd N.N. and Osman M. (2007), “Does image of country of-origin matter
to brand equity?”, Emerald Group
Senija Causevic and Paul Lynch (2012), „Political (in)stability and its influence on tourism
development“, Elsevier.
Stephen E. Sachs (1994), “Sarajevo: A Crossroads in History”, Junior division.
Zafer Konakli (2012), „Research Methods with SPSS applications“, Sarajevo

40

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                <text>Branding B&amp;H - Sarajevo as a Touristic Destination</text>
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          <element elementId="94">
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                <text>At a time when B&amp;H is on the one of the lowest levels of development in  Europe, and when most of economy branches are undeveloped, it is very  hard to say what should be considered as starter of economic  development. We decided to consider tourism sector as a field that could  contribute the most, and as a field that has biggest chances and  opportunities to increase economic well-being of people in B&amp;H. Tourism  industry is one of the most important industries in the world, especially in  Europe. Its contribution to total worlds GDP is about 7,5%, engages more  than 75.000 employees that is about 7% of total world employment, more  than 750 millions of international tourists arrive all around the world in  2011 and all these indicators increase every year.  B&amp;H has all conditions to become tourism oriented European country. It is  found in heart of Europe, on intersection of important communication and  transportation roads. It has all necessary natural and social resources,  favorable climate, geographic and geomorphologic conditions, to have  good developed tourism sector. But for progress of any branch of economy  good strategy and clear goals must be defined. In this research branding of  BiH / Sarajevo will be taken as starting point of this progress.  Keywords: Brand, Destination Branding, Image, Globalization, GDP.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Global and State Policy and Modern Financial Crisis
Izet Ibreljid
Faculty of Economics, University of Tuzla
ibreljic@yahoo.com
Amra Nuhanovid
Faculty of Economics, University of Tuzla
amra.nuhanovic@untz.ba
Lately dominates the impression that most holders of economic policies at
the national and global level are not willing to give up his rigorous attitude
and follow the recommendations on which there is scientific consensus is
evident. However, consistent with considerations of instructions that the
economics have been offered, would significantly reduce the frequency of
crises and the damage that they bring with them. Until today the variety of
conclusions are crystallized. Speaking of preventing financial crisis and its
practical implementation in the process of creating the optimal
macroeconomic policy is a priori highly desirable. So in the United States
adopted a plan that aims to redeem the State risky investment, while the
EU has a similar situation, because there are also carried out bank
recapitalization. Considering the above, the paper analysed and presented
the main activities undertaken on the road to recovery from the effects of
the global financial crisis, as well as the latest developments in the global
market, with special reference to the Euro zone.
Keywords: World Economic Policy, G-20, World Economic Crisis, Answers,
Challenges.

179

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                    <text>International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Globaland StatePolicy andModern FinancialCrisis
Izet Ibreljic
Tuzla University, Tuzla, Bosnia and Herzegovina
ibreljic@yahoo.com
Amra Nuhanovic
Tuzla University, Tuzla, Bosnia and Herzegovina
amra.nuhanovic@untz.ba
Abstract
Latelydominates the impressionthatmostholdersofeconomicpoliciesat the national
andgloballevelarenotwilling
togiveuphisrigorousattitudeand
follow
therecommendationson
whichthereisscientific
consensusisevident.However,consistentwithconsiderationsof instructions that the
economicshave beenoffered,wouldsignificantlyreduce the frequencyofcrisesandthe
damage
thattheybring
withthem.Untiltoday
thevarietyofconclusionsarecrystallized.Speaking
of
preventingfinancialcrisisanditspracticalimplementation
intheprocessofcreating
theoptimal
macroeconomicpolicyisa
priorihighlydesirable.So
intheUnitedStatesadoptedaplanthataimsto
redeem
theStateriskyinvestment,whiletheEUhasa
similar
situation,
becausetherearealsocarried
outbankrecapitalization.Considering
theabove,thepaperanalyzedand presentedthe main activities undertakenontheroadto
recoveryfrom theeffectsof theglobalfinancialcrisis, aswellasthelatest developmentsin
the global market, withspecialreferenceto the Eurozone.
Keywords:world
economic
crisis,answersandchallenges.

policy,

G-20,

world

economic

JEL:F01, F44

Multilateraleffort prevention plantofinancial crisis
Giventhatthemaincauseofmarketfailureeveryfinancialcrisis,theanti-crisispolicy
is
limitedmainlytotakeurgentmeasurestostopthecrisis,toreduceitsnegativeeffects,totake
theactionsnecessary
tosustaintheeconomy
incrisis,aswellasqualitativemeasuresto
overcomefromthecrisisandrestoretheeconomytoapathofsustainabledevelopment.
Recentfinancialcrisis
hasshownthatthemarketsystemisalongandindulgenttobe
deformedinsomeimportantsegmentsinwhichitisnecessary
topointout.Onthisbasis,
marketfailureshaveledtothecrisis.However,inthelastfinancial
crisishavenot
yet
discoveredalltheshortcomingsofthemarketandtherefore
theanswertothecrisisisnot
definitive. Whena crisisoccursinone sectorof the economy,there isincreasing
unemployment,createssocialproblems,etc.The oppositeis theprocess ofovercomingthe
crisis,withtherevivalofproductionincreasesemployment,economicactivity
isgradually
1

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

returningtonormal,etc.Thisleadstoconclusion
thatthecentreofactionagainstthestateof
thefinancialcrisis,theeconomy
andfinancialinstitutions.Therefore,inmostcrisesinthe
economy requirescoordinatedaction by allparticipantsinthefinancialmarkets,whichhave
beenaffectedbythecrisis.Itcoversawiderunderstandingandcreationofstrategies,plans
and
programs out of the financial crisis, then the achievement of political stability, the
adoptionofspeciallaws,acts,conductsupplementary budgetandchangesinmonetary policy
(IMF, (2009), p.116).
Recoveryfromthefinancialcrisismay
helpbetterexternalfactors,suchaseconomic
growthorgrowthintheworldprice,andthereturnofcapital.Domesticfactorsofrecovery
fromthecrisis areconsideredexternaladjustment,realcourses,lowinflation,etc. However, one
shouldtakeinto accountother effectsofthecrisis,such asthesize of the public debt,low
capacityutilization,discreditedreforms,highunemploymentandsocialcosts.Inthiscase,the
policiesthatarerecommendedforrecovery
fromthecrisisandeconomicgrowthasfiscal
discipline,increaseexports,supportinstitutionalreformandsocialpolicy.Simply
put,fiscal
policy
mustworktoreducefiscalpressureandprovidefiscalincentivestotheeconomyand
monetarypolicyshouldhelptomaintaintheliquidity
offinancialinstitutions,reduceinterest
rates, and securelendingactivityof financial markets.
Initialreactiontotheoutbreakofthecrisisfocusedonstoppingthe
spreadofpanicand
crisisinthemaintenanceofdemand(orpurchasingpower),
whichusedthefundsfromthe
budget,the CentralBank,theIMF,andother regionalfinancialinstitutions,whichhave the
taskof providingfinancialassistance.Whenit comestothepsychologicaleffect,expressed
panicinacrisisthatmakesthesituationevenworse,itisnecessary
totakeonthe
crisisfairly,
transparentlyandtimelyinform,whatisthebestway
tocombatthespreadofthefinancial
crisis.Along with that, we havetomakeastrategyto stop the withdrawal of funds from banks
andother
financialinstitutions,anddetermineguidelinesforthetreatmentofshares,stock
exchangesandsecurities.Further,it mustbe toworktowardsthestabilizationofthenational
currencyandinpreventingspeculationloans,shares,realestate,currencies,etc.Ofcourse,
thecrisismustbedesignedandrealisticadjustmentpolicies,whichfora
givenperiodrequires
savings,rationalization,denial,etc.Itshouldbebearinmindthattimeandadjustingthe
resultswillbe
thesameinallcountriesandbusinesses.Instrongereconomies,therecovery
processisusuallyfaster,butitwillwithdrawandrecoverothers.Therecovery
ofthe
developingcountriesislonger andmore difficult,because theirgovernmentandtheeconomy
weakenoughtoimplementeconomicreformsresolvemarketfailuresandeffectively
pulled
outofthecrisiscountry.Inthisconnection,there
isalwaysa
crisisshouldstrivetoprepare
systemsolutionsandcustomize themactive economic policiestoovercome the crisis.These
are
institutionalandotherqualitativechangesineconomicandfinancialsystemsthathaveto
provide sustainableeconomicdevelopmentwithout crises (IMF, (2009), p.117).
The
choiceofeconomicpoliciesinthefightagainstthefinancialcrisisdependsonthe
natureofthecrisisanditsdepth.Fiscalrestrictionsmay
be
necessary,ifwekeepinmindthat
thecrisisisoftenassociatedwithexpansionaryfiscalpolicy.Restrictivemonetary policy can
alsohelpintheeliminationofmarketpressures.However,thecriseswhichare
inseparable
fromtheproblemsofliquidity
andsolvency,thecentralbankmustbepreparedtoprovidethe
resourcesandsupportbankliquidity,butalsoto
protecttheroleofdepositorstokeeptheir
trust.Suchpoliciesusually
involvehighcostsanddonotprovideasafeeconomicrecovery.
Therefore,itwould
bemoreappropriateinthesecases,monetary
expansionthatfacilitates
2

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

lending and lowers the cost of capital throughout the economy.
Incentives,whicharestrongly
takeninlate2008andduring2009havecontributedto
mitigatingtheeffectsoftheglobalfinancial
crisis,especiallystoppingdeepereconomic
downturn.However,outofthecrisisshouldbe
change
investorbehaviorthrough
institutionalandregulatory
reform,changesinthestructureofconsumptionandproduction,
andimprovingtheworld'sfinancialsystem.In
ordertoreturnconfidenceinfinancial
institutionsandfinancialinstrumentsisnecessary
tocleanthecontaminatedassets,changein
behavior offinancial institutionsand thestrengthening ofmanagement in thefinancial
sector.Consideringtheabove,thefollowingfigureshowsthefunctionalmodelofresolving the
financial crisis.
Figure1 Functionalmodelto solvefinancialcrisis
ANSWERSOFWORLDECONOMICPOLICY THEFINANCIALCRISIS
GLOBALPLAN
FORREFORM
WORLDECONOMY
NEWINTERNATIONAL
FINANCIALARCHITECTU
RE

REFORM
Regulationand
supervision ofthe
bankingand
financialsystem

IMF

FINANCIAL
STATE
INTERVENTIO
N

GLOBAL
RISK
REDUCTIO
N

WORLD
MACROECONOMIC
MANAGEMENT
Fiscal discipline
Increasingexports
Socialpolicy

BANK

Measures and activities ofglobal andnationaleconomicpoliciestocurb the financial
crisisare:(1)Globalplantoreformandrevitalizetheworldeconomyandthecreationofa
new
international financial
architecture,
including:
transparency,
accountability,
implementationof
internationalstandardsandcodes,public
debtmanagement,financial
regulationandsupervision,fiscaldiscipline, strategy,selectionof appropriate exchangerate
policy,socialprotection,thefightagainstmoney
laundering,theestablishmentofflexible
creditlines,reformtheIMF, WB,promote greater participationof the private sector,
strengtheningthe bankingfinancialsystemtoreduce public expenditures(expendituresfor
salariesofemployeesinthepublicsector,anda
numberofsocialrightsandsocialtransfer
payableby
government)thatarenecessarytoreducethetaxburden...(2)Financialpointof
stateinterventionmeans:turningdowninterestrates,liquidity
credits,reductionofrequired
reserves, facilitating access to credit forthe central bank in orderto provideadditional
liquidity
intheglobalandnationalfinancialsystems,strengtheningthesystemofdeposit
insurance,becauseofthegreatersecurityforinvestorsandreducepanicandpressureson
bankliquidity,theintroductionofthegeneralguarantee ofbankdebt,topreventthespread of the
crisisand the collapse of banks,aswell asspecial guaranteesforinterbank claims,
measurestounblockcreditandacceleratingthe
processof
lendingwhichstimulatethe
economy.It is evidentthat theU.S. and Europe and otherdeveloped countries havedecidedto
intervenetaxpayerfundsorthebudgettostop
andpreventthespreadofthefinancialcrisisor
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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

panic,contagion,illiquidityandinsolvency,causedbythefinancialcrisis.Fundinginthis
case,may
beinvestedinthreeways:throughloansthebudget-givenwiththecontrol
efficiencytheirusewithabusinessplan,participationinthecapitalofthebankorcorporation
whereby
thestateprovidesprofitsharingandmanagementofcertainbanksorcorporations,
andthenationalization ofthebanks (asinFrance). (3)Reductionoftheriskofglobal outbreak
of thefinancialcrisis.
Assoonasthesixprimary
prescriptionsforreducingriskofanoutbreakofthefinancial
crisis:1.avoidovervaluationof the localcurrency,allowing ittogovern itfluctuates,2.
maintaining a high level of foreign exchange reserves, 3. the maintenance of a healthy
banking system, while eliminating thecurrency, interest and conscripts disagreement, 4.
activemanagementof balanceandparticularly off-balancesheetassetsandliabilitieswiththe
surveillance techniquesandstresstestsona microandmacro level,5.avoidinghighinternal
andexternaldebt,especiallywhenitcomestotransformingtheobligationoftheprivate
sector,
and finally(6)implementation of control of capital movements.
Internationalscenarios formitigationconsequences offinancialcrisis
Economichistory remembersthelargenumber offinancialcrises,whichiswhynevertoo early
tobeginworkonitsprevention.Itisbelievedthatthepreventionandmitigationof financialcrises
successful whenthecrisiscomes.Iftakethe interventionofthe financialcrisis intheearly
stages,itwillsurelyberelativelyefficient,butastimepassesthecostsof
interventionandpreventionofexponentialgrowth.Successofmitigationofthefinancial crisis is
difficult to assess, since they register only failed attempts. Until today, many
proposedmeasuresinorder tominimize thefinancialcrisis,whichcouldinthe futurehave
strengthened thecurrent globalfinancial architecture,and improve itsfunctioning.This
includes, roughly speaking: (1) increasingthetransparency of internationalmonetary
relations,(2)
strengtheningthe
bankingandfinancialsystem,and(3)promote
greater
participationoftheprivatesector.Increasedtransparencyisakey
reform,becausefinancial
markets cannot functionwithoutadequate, reliable and fastinformationavailable. Foreign
investorsthroughtransparencycaneasilyseewherepotentialproblemslieandavoidthe excess
funds in areasthreatened bythecrisis(Soros, 1998, p. 134).
Anotherwaytoimprovethepreventionoffinancialcrisesistostrengthenthebankingand
financialsystemsindevelopingcountriessoastoimprove
the
supervisionandprudential
standards,toensurethatthebanksmeetcapitaladequacy
requirements,introduceadequate
penalties for bad loans, print and qualify reliable information the lending activities of
countries,etc.Weaknessesbankingsystemsarecommoninalldeveloping
countriesoverthe
pastdecades havepassedthroughthecrisisoflarge proportions.InthisregardtheIMF has
introducedstandardsandcodesofgoodbusiness
practiceintheareasofaccounting,auditing,
corporate
governance,paymentsystems,insurance
andbanking.Thethird
methodof
preventioninthecrisisintheeconomyisgreaterprivatesectorinvolvementintheresolution
offinancialcrisesindevelopingcountries by makingloanstorebuildandre-negotiateorwill
beprovidednewsources,andnottoimmediatelyfleethecountry,asapreconditionfor
officialaidfromtheIMF.Theessenceisthatborrowerstakesomeresponsibilityforthe
crisis,if
yougivetoo
muchshort-termloans
tounproductivepurposes.
Inotherwords,
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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

borrowersshouldbe"takenout"ofthecrisis,ratherthanbeallowedtoeasily
getoutofthe
country.Inthisregard,theIMF hasproposedthe creationofa sovereigndebt restructuring
mechanism forthe rapid restructuring of debts in developing countries, which havethe
problem of external debtsustainability.
Thefinancialanalysismustalwaysbearinmindthefactthat,evenifyouapply
allthe
reforms,itcannoteliminateallfuturefinancialcrises.Whatwe
canhopefor
isthatthose
reformswilldiminishorreducethefrequency
anddepthofthecrisisinthefuture.Becauseof
thefrequency ofglobalcrisisinthefinancialmarkets,many countriesandtheirgovernments
havecreatedtodate,accordingtoownexperience,differentversions
ofthescenarioof
recoveryoftheworldeconomy (Ohmae,(2007)):(1)Americanscenario:Scenariosuggeststhat
inallthestatesnecessary to increasedomesticdemandinordertoprovide thegrowth ofGDP.
According
to
thisscenario
are
the
best-knownandproposalsNobel
laureates,suchas:PaulKrugman, (inorder toachievegoodeconomicresults,whileproviding
assistancetoindividuals,advisesthatthe ruling administration quickly startswithstrong
financial regulation,andCongresstodraftaplan of financial incentives,which shouldbe
focused
onconsumption.Theadministrationwillhaveto
deal
withmortgages,toreviewtheconditionsofthemortgageloan,yourproperty
andstructuresthe
significantcontrolthatwenowhaveinthefinancialsectorinawaythatwillallowprivatecapitalto
re-enter thatsphere when theBOPisthecompany getting better), JosephStiglitz believesthat
the
recovery
ofmoresubstantialinvestmentsininfrastructure,technology
andalternativeenergysources,
EdwardPrescot,saidthatresearchhasshownthattaxratesareakeyfactorindeterminingthe
economichealthofdevelopedcountries,andthewillingnesstotakerisksandproductivity-the
enginesofeconomicgrowth,whilehightax
ratesare
asureway
ofchoking
theengine,MasckinEricksaysthatcreditmarketsrequiregovernmentintervention,EdmundPhel
pspointedoutthat lack of control in themanagementofequity causesmany problems,Claiv
Gotzangerproposedinjectionof
funds
into
thebanks.(2)Russianscenario:Proposes
toholdnewBreton
Woods,inordertoprevent
thatacurrentbackupdollarworldcurrencyleadtothecollapseoftheentireworldmonetarysystem.
Topreventthisfrom
happening,weshouldintroducearegionalreservecurrency,and,sinceRussiais
thethirdcountryintheworldforforeigncurrencyandgoldreserves,itwasdecidedthattheservice
willgrowintoastrong
regionalcurrency.Inaddition,
thescenario
insistsonarranging
andorganizing
nationaland
internationalregionalinstitutes,
thentilting
large
imbalancesbetweenvolumeof
issuance
offinancial
instrumentsand
real
incomepossibilitiesofinvestmentprograms,andto
increasethe
accountabilityofpublic
companiesbefore the shareholders, to strengthen the riskmanagementsystem,
andthedisclosureof informationcompanies.(3)Chinesescenario:According totheirscenario,
the Chinese government is to overcome the negative effects ofthe crisis,a package of$ 586
billion
dollars
tofinanceinvestmentsininfrastructure,socialwelfarepayments,developmentofSMEs,andplan
ned
toincreasedomesticdemandby
lowering
taxesof17.6
billiondollars.Inthiscontext,Chinawillbe
in
thenextfewyearstoturn
moretowardsagricultureandruralareas,asintheindustry,according
to
Chineseeconomists,thereisthegreatestpotentialfor
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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

stimulatingdomesticdemandandprovidingthe basis forastableandrelativelyrapid economic
growth.
Any
formofinternationalcooperationbetweencountriesshouldleadtosomeproposals
thatwouldpartially
undertakeinresponsetothechallengesoftheglobalfinancialcrisis.In
connectionwiththis,inthe
previoustable
presentstheinternationalscenariosforpossible
solutionstothefinancialcrisis,which,unfortunately,have
notyetbeenfinalizedand
unanimously
accepted.OneofthemisalmostimpliedpropagatedactionFedapproval1,000
billiondollarstorescuebanks(700billiondollarsforFanny
MeeandFreddyMec,and300
billiondollarsforCityGroup)aswellasnationalcorporationsandtheautomotiveindustry.
Also,severalexpertssuggestedthescenariowiththedivisionoftheworldintothreeblocksof
countries(Eastern,AmericanandEuropean),while othershavesuggested acompletedivision
oftheworldinwhichthere
willbenocommonblocksandinstitutions.Eachcountry,inthis
finalversion,I hadtotakecareofthemindependently,whichmeansthatthestatehas strengthened
tothemaximumimpactonthe
economy.
However,
withexistingsevere
financialproblemsduetothestrugglefor
theredistributionof
theworld'sresources,there
wouldbeanincrease
ininternationaltensionsandeven
armedconflict.Onthisbasis,the
naturalconsequenceof the newsituationontheworldeconomic scenewouldweakenthe
influenceofdollars, whichwould no longerbe theworld'sreservecurrency.At the same time,
wouldreducetheimportanceoftheeuro.MostoptimisticscenarioisoneinwhichtheU.S.
hadsuccessfully overcomeavery seriouseconomiccrisis,whileBrazil,Russia,India,China
managedtocopewiththeeconomicslowdownandaccepttheworkofcommoninternational
financialinstitutionsasthebestremedy
tosolveproblems.Especially,therearescenarios
Chinese
government,becauseitisfocusedonmeasurestoencourageitsconsumption(i.e.the
abolitionof taxesonsales of cars withsmallengines, 74millionpeople withlowincomes
wouldreceive the appropriate subsidies,retiredstate employeeswillreceive inadditiontoa
pension,12millionteachers willreceivea highersalary,etc.). However,inthisvariantof the real
economicpowerand still be on the fast-growing economies.
Preventivemeasurestaken by governmentsandcentral
forleaving the worldfinancialcrisis

banksinsome

countries

Sincethelastfinancialcrisishitthewholeworldeconomy,manygovernmentswere
forcedtorescuetheinternationalfinancial
system,withpriority
giventoensureeconomic
recovery.Inthisregard,anumber ofmeasures were takentoimprovethefinancialstability,
includinginjectingcapitalintofinancialorganizations,a significantexpansionof guarantees
forbankliabilities
bythecentralbankrecapitalization,andvariousliquidity
programs.Ontheglobalfinancialcrisisarethe firsttomeetthegovernmentandthecentralbanksof
developed
countriesandthemeasurestakenincreasedmarketliquidity,primarily
byreducingthebasic
interestrateandthrowlargeamountsofmoney
intothefinancialsystem.Stateaidpackages
are
rehabilitatedlossesoffinancialinstitutionsandstrengthenedcore capitalfor the credit function
ofbanks,whichhaveabusiness perspective. Financial assistancewas providedfunds of state
financialinstitutions. In additiontothe recapitalization were
used, and other
measures,suchasvarioustypesof guaranteesof interbanktransactions,the purchase of
6

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

troubled assetsfrom banks,toguaranteethedebtsoffinancialinstitutionsandcompanies,etc.
Thedecisionsofcentralbanksonsecuringliquidity
andmeasuresofloanguaranteefinancial
sectorby
thegovernmentandparliamentsofmostcountrieshaveprovedtobeeffectivein
preventingthecollapseof the globalfinancialsystem(FSA, 2009,p.45).Indeveloping
countries, governments have had to confront the economic slowdown through monetary
policy,supportprogramsfor jobcreation,expansionof socialsecurity, etc.Inaddition,the
governmentundertook awide range of measurestofacilitate financialproblemsof business,
improvebusinessenvironment,fiscalandother
incentives.Sectormeasuresarefunneledinto
thehardest-hitsectors,especially
intheautomotiveindustry,constructionandtourism.In
general,thecurrentactionplanscoordinatedgovernmentsofaffectedlastworldfinancial crisis
were aimedat:theefficient operations ofthe regulated financial markets, greatercontrol
rating agencies, greater regulation of speculative hedge funds and other previously
unregulatedfinancialproducts,harmonizationof
accountingandauditingrulesempowering
theIMF, etc.
However,thereisnosinglemodelisapplicableandeffectiveforeachcountry.Common
toallrecovery
plansthatincludemeasurestorestoreliquidity.Thebasicdifferencebetween
therecovery
plansofindividualcountriesrelatestowhetherornottheirfinancialsectorwas
directlyexposedtothetroubledsecurities.Therefore,twogroupsofcountriessuchasthe
USA,GreatBritain,Germany,Austria,Italy, Sweden, France,Russia,whose financialsector
hasbeendirectly exposedtotroubledsecuritiesandwhoserecovery plansmustincludethe funds
needed to recapitalizebanks. Theseare recoveryplans inwhich theywriteoffthelosses
ofthebankingsectorandreducethecapitalbaseofbanksandtheircreditcapacity.In
additiontosupportthe recapitalizationof banksbankingsystemincludessignificantfunding
forinter-bankguarantees,inordertohelprestore
thecreditmechanismandconfidenceinthe
bankstotheeconomyrestarted(FSA,2009,p.46). Thesecondgroupconsistsofcountries whose
bankswere not exposed to troubled U.S. securities, such as Poland, the Czech
Republic,SlovakiaandSlovenia,whichhaveahealthy
banking
system,butitisacrisis
involvesexternalshocks.Theyare alsodirectlyexposedtotheproblemsthatare happeningin
thefinancialmarketoftheEU,especiallyhamperedtheinflowofforeigndirectinvestment
andadropinforeigndemand.Theirrecoveryprogramsweremainlyfocusedontheprovision
offinancialassistancebycentralbanks,particularlytheEuropeanCentralBank.Evensome
of
themhaveextendedschedules insureddeposits,tocover alarger depositpotentialandnew
financialinstitutions.Indoingso,somebanksare
recapitalized,andtheother
isthestate
boughtone package of shares.Increasedthenumber of securitiesthatthecentral bank accepts
whenapprovingyour loanapprovedandwithita significantamountoffunds the banking
sector.Governmentsofdevelopedcountrieshaveprovidedforashortperiodoftimedifferent
incentivepackagestohelp inordertomitigatethenegativeconsequencesoftheglobal financial
crisis.This packages contented:infrastructure technology, energy,unemployment, budget
deficits, tax cuts, rural areas, technological innovation, sustainable development,
socialprotection,green technology,pension systems,etc.ThefinancialsectorsoftheUnited
Kingdom,Germany,Austria,Italy,Sweden,FranceandRussiawere directly exposedtothe
toxicassets,andrecoveryplansareprimarilyincludedfundstorecapitalizebanks.Besides,banks
also included funds for inter-bank guarantee in order to help restore the credit
mechanismand confidencein thebank to get theeconomygoing again.

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

So,itwasastate-ownedfinancialsectortopreventavarietyofbankruptcy.
Inthis
connection,thelargestpackageoffinancialassistanceprovided by theU.S.Government(787
billiondollars)andtheGovernmentofChina(586billiondollars).
(FSF,(2008),p.4).In
addition,thecentralbanksofthedevelopedcountriesaremitigatedmaximummonetary policy
by
loweringbenchmarkinterestratesandtakenothermeasuressuchasthepurchaseof
governmentsecurities,bonds,andevencompanieswiththeaimtolaunchhaltedactivity
on
worldfinancialmarkets.Consideringtheinsufficientrecovery
oftheU.S.economy,theFed
hasdecidedthatthenexteightmonths"tofillin"
600billiondollarsto
theU.S.securities
markets,inordertoencouragetherecovery
oftheAmericaneconomygottired.Immediately
there wasa rise inoilprices,the valueof sharesonthe stockmarketandthe strengthening
euro.UrgentnecessityofeconomicincentivesintheU.S.hasbeenrecognizedduringthe
Bushadministrationinearly
2008.Eventhenforthispurposeapprovedapackageworth168
billiondollarsorslightly
morethan1%ofGDP.However,thefirststimulusdidnotprovide
anythingmorethanatemporary
andshort-termreliefinthefinancialsystemandthehousing
market.
EconomicincentiveIIoccurredduringtheObamaadministration(Recoveryand
Reinvestment Act of2009, ARRA). Theplanincluded the over 800billion. dollars (about
300
billionrelatedtotaxrelieftocitizensandbusinesses,250billionwent
tostateandlocal
governments with financial problems, 150 billion variety of infrastructure projects, 100
billionadditionalsupporttoworkerswhohavelosttheirjobs,etc.)
(Zandi,(2010),p.229).In
addition, the Act of the emergency economic stabilization USA which is the de facto
approved 700 billion dollars(Zandi,(2010), p. 230).On the basisof thisplan, executed the
purchasetroubledassets,especiallymortgagecoveredsecurities,whichrecapitalizedfinancial
institutions.Inotherwords, the site wasclearedof non-coveredbanksof their assetsby
purchasingsecurities,torevivethecreditmechanism.NotingtheU.S.aidpackagewould
needtoincludetemporary
taxcuts,investmentininfrastructure,aidtocitizenswholosttheir
home, etc.
Maincountriesanti-crisismeasuresmemberstatesoftheEU
Asfortheindividualanti-crisismeasuresthatweremadeatthelevelofthegovernments
oftheEUmemberstates,mostcountriesimplementedtheausteritymeasurestoreducepublic
debtandensuremedium-termfiscalsustainability.Mostofthelessdevelopedmembershad
or
continuestohave programsof budgetsupportthroughtheIMFloan,whichinclude savings
programsandstructuralreforms.Inordertoreduce thenegative impact of the globalfinancial
crisis,a number of Europeancountrieshaveincreasedtheamountofguaranteeddepositsin
banks.Thus,theEuropeanCommission5thDecember2009issueda
declarationonthe
recapitalizationofbanksinordertopreserveandsmoothfunctioningof
theworldfinancial
markets(theso-calledEuropeanEconomicRecovery
Plan,EERP).Untiltheabovedate,the
Commissionhasalready
approvedrecapitalizationschemesinthethreemembercountriesas
wellassomeindividualbanks'recapitalization.However, given thatthenature,scope and
conditions of recapitalization mayquitedifferentfrom casetocase,the EUmember statesand
individualbanksrequiremoredetailedguidancefromtheCommissiononthepossibility
of
recapitalization.Asthemostimportantobjectivesoftherecapitalizationare
listedrestoring
financialstability andconfidence,establishsmoothfinancingoftherealeconomy aswellas the
prevention of systemic adverse effects due to the insolvency of individual banks.
However,they
areidentifiedandpotentialrisksforthecompetitivenessofthebankingsector,
8

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

onthreedifferentlevels:(1)bankrecapitalization
inoneMemberStatecannotgiveanunfair
advantageoverbanksinothermemberstates,(2)withinonecountrydoesnotgiveanunfairadvanta
getobanksinrelationtoothers,and(3)capitalincreasemay
notbeplacedinaless
competitivepositionofthosebanksthataretryingtoborrowonthemarket,orshouldaspire
togovernmentrecapitalizationtotheleastextent
displaceprivatesectorNotwithstandingthe
strengtheningof interventionistpoliciesandprotectionism,theEU continuedtosupportthe
policyofopenmarkets,growthandprosperity.Accordingly,mostoftheEUplanproposes
thefollowing:efficiently
creatingplansforsavingpublicbanks,centralbanksshouldtakeon
therole of clearinghousefor interbankmarkettoagainrestoreconfidenceamongcommercial
banksandestablishedasystemofinter-banklending,itisnecessary
toimplement
rehabilitationprogramstoincrease GDPinthe EU countriesand accelerate the reformof the
financial incentivemarkets.Inaddition,proposednewlegislationoneconomic governance.
Specifically,itistougherpenaltiesagainstEUmemberstatesunlessit
isdemonstratedby
controlling publicfinances. Penalties will be at 0.2% of GDP,while in the process of
punishmentwillbe
includedinthosecountriesthatfailtocontroltheirannualspendingor
reforming the economyin order to improve competitiveness.
Itisnecessary toemphasizethattheaforementionedmeasures,includedintheplanof recovery
fromtheglobalfinancialcrisis,andtherelatedfinancialsupportfortheunemployed
andpoorhouseholds,investingininfrastructureprojects,energy,temporary
taxcuts,
environmental,socio-economic objectivespromotionofGreenfieldinvestment,labour market
flexibility,protection ofemployees, businessdevelopment,enhancing competitiveness,etc.in
allthesementionedactivities,specifically
notedthatGermanyhasreducedsocialsecurity
contributions(which shouldreducelabourcostsandincrease privateconsumption), increased
socialspending,public
investmentininfrastructure,schools,healthcare,investedinthe
automotive industry,encourage privateinvestment,increase loanstoSMEs,etc.(CPU,2009).
The latest activities of the European Commission during the 2012 were focused on
establishingthe European framework for preventing and resolving (banking) crisis,to
taxpayersandtheeconomy inthefuture,protectfromtheeffectsofthebankruptcy ofbanks.
Sucha frameworkwouldrepresentthe firstphase of whichisinthe bankingunion.The
proposalinvolvesvery
closecoordinationbetweenMemberStatesandtoauthorizethe
competentauthoritiestoshareholdersmay
forcebanksthemselvesbearmostofthelossesif
theirbanksintocrisis.Thereasonforthiskindofactivityisthefactthatthefinancialcrisisof2008the
yearthatthebigbanksshouldbailoutbecausethey
are"toobigtofail",orbecause
suchbankscollapsecallsintoquestionthestability oftheentirefinancialsystem,soitis cheaper
tosave thanruntheir bankruptcy.The problemisthattherescueof these banksgoing
totheexpenseoftaxpayers,andnotattheexpenseoftheirrespective
owners.Ontheother
hand,thebankingunionwouldbe basedona commonschemeforinsurance of bankdeposits,
thecommonEuropeansupervisory
body
thatwouldhavetheauthoritytomakedecisions
regardingsystemically
importantandbankswithcross-borderoperations,andthecommon
fundfor thefinancingofcontrolled"fire" suchbanksandcoordinated setofinstrumentsand
harmonized procedures.
The proposalof the EuropeanCommissionhastherefore,a seriesof measuresandactions
toaddressthecrisis,andthekey
elementsarepreventionandearly
intervention.The
competentauthoritiesinthememberstatestoresolvethecrisiswouldhavetheauthorityto
askthebankstodrawupplansforrecoveryandrestructuringcasestodealwithfinancial
9

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

stress.Competentauthoritieshavetherighttointerveneatanearly
stage,beforethecapital
levelfallsbelowtherequiredminimumlevel.Thesepowersincludethepossibility
ofthe
dissolutionof thebank andtheappointmentofaspecialmanagementbefore bankruptcy,the
righttoconvenea shareholders'meetingtoadoptimmediate reforms,and requiresthebankto
setupincooperationwiththecreditorsrestructuringdrawupaplanfor
thedebt.Proposedby
theCommission,eachMember
Statewillneedtoalsoestablishafund
towhichthebanksand
investment funds to payfees depending on the riskprofile.
Thesefunds
would
fund
controlled"fire"
troubledbanks.
Eachfundwouldbe
responsibleforthebankonitsterritory,whilefor
thoseoperatinginmultiplecountriesagreedarrangementsbetweenthecompetentauthorities
inthosecountries.Bankswere regularsubscriberstothefunds ayear to1% of the amount of
depositsguaranteed
bythestate.Itisemphasizedthatthefundscanbeusedonly
for
restructuringor
orderly
conductofbankruptcy
ofinsolventbanks,andnotforrescueor
assistancetobanks,on
whatbasiswouldtheythenacquiredoveranunfairadvantageoverthe
competition. It is especially important to prevent irresponsible banks use other people's
money, based on asoundpremisethat in the eventof aproblem to the aid of thestateto lend.
However,
theremovalofthese
structuralandinstitutionalproblemsatthesystemlevelis
notdone
allthatisnecessary.Interventionsundertakeninthefinancialsectorthroughthe
variousformsoffinancialsupport(additionalliquidity,recapitalization,takingrisky
assetsor
contaminated),and variousformsofguaranteesandliabilities,eventemporarynationalization
of certain financial institutions, have given good results in terms of getting out of the
recession, credit growth activities, and some financial institutions have already realized
profitsthankstothewrite-offlosses.Inadditiontotheformer,we
needanewfinancialand
institutionalinterventionsduringrecovery
andgrowthbasedonnewcreditandinvestment
expansion.Thekey
istocreatesystemsolutionsthatwillminimizetheriskofnewcrises.In
thissense,itis necessary toimproveregulationin monitoringsustainablefiscalandmonetary
policy
andprudentialdisableaccesstothesystempressuresasawholethrougha
better
understandingofrelationshipfinancialandrealsectorsandtheirvulnerability
intermsof
shocksandeconomic contraction,andthrougha better systemof monitoringandearly
warning,improveriskmanagement,developcooperationwithother
countries,effectively
implementregulatory
measuresandquicktoreact,withcaution(whichisneededfortherisk
assessment)with theintroduction of financial innovations.
Proposals andrecommendationsofsome economists’ possible wayspreventionof
financialcrisis
Many
economistsstilldonotdaretowriteseriousarticleswhichledtoconcreteproposals
onpossiblewaystopreventthisfinancialcrisis.However,duetothecomplexity
ofthecase
studies,itisnecessarytobrieflyinthe
sequeltoexposethemostconstructivesuggestionsand
recommendationsmosteconomic expertsonthepreventionandcontrol ofthefinancialcrisis in
economictheory.
Stiglitzproposalprimarily
relatedtoreformingandmodernizingtheworld'sfinancial
institutions, in terms of greater accountability, transparency and openness to the less
developed countries(Stiglitz,(2004), p. 239).Accordingtohisanalysis, Stiglitzbelievesthat
fromtheglobalfinancialcrisisandeconomicrecessiononlygetthe2013,butstillsuggests
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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

thattheworldfinancialarchitectureismorefragiletoday
thanbeforethecrisisandthatthe
questioniswhenwillithappenagain.Whathasbeendonesofarinthearea
ofreformofthe
globalfinancialarchitecture isbad,thebankshave takenbillionsof dollarsfromthestateand
continuedtodoso.Thisiswhy Stiglitzfor"NewWorld"orthe"newcapitalism".Keepingin mind
the currentstate ofthe global economy, theNobellaureate proposesan interesting setof
measuresthatshouldbetaken(buttheiruseisassumedtobeglobally
changingsociety
from
theroots):theconstitutionofthebodythathasmostpowersandgreaterrepresentativeness
thananybodywhichexiststoday
becauseglobalcrisisrequiresaglobalresponse.Existing
institutionsareinadequatetothemomentthatthey
knewit,andsomehavecontributedtothe
crisishappen.
Furthermore,itisnotequallyproportionalrepresentationinthevotingstructure
oftheinternationalfinancialinstitutions,therefore,needamoredemocraticrepresentation,
andtheintroductionofanewglobalreserve systemwithonecurrency, weneedamultilateral
systemthatdoesnotdependonthecurrencyofacountry,itisnecessarytoconnectallthecurrencies
(modelled on SPV) to create a global currencythat would be permanent. In addition, the
global financial reform would involve greater control and supervision of financial
markets, reducing incentives forbankers, etc.(Stiglitz, (2004), p. 265).
Proposal,whichwasbasedonaradicalreformofkey
actorsoftheworldfinancialsystem
gavealsoWaldenBello,
(Reis,Guilherme,(2004),p.3)aprofessorattheUniversityofthe
Philippines. Specifically,Bellobelievesthat theproblemisinthestructureandorganizational
cultureoftheworld'sfinancialinstitutions
(IMFandWorldBank),andthelackof
responsibilityoftheMinistryofFinanceoftheUnitedStatesandalackoftransparency.
That'swhyheis proposing the elimination of allstructural adjustment programs in
developing
countriesandincountriesthatare
incrisis,thenreducingthenumberofprofessionalstaffin
thesefinancialinstitutionsandreduceoperatingcosts.Themostimportant
thinginallthisis
thecreationoftheGlobalCommissionontheFutureoftheIMF,inwhichhalfthemembers of the
Commissionshouldbe representativesfromnon-governmentalorganizations,because they
arecivilsociety organizationsthathaveplayedadecisiveroleinthediscovery of destructive and
undesirable effects of theadjustment program.
ProposalRobertA.Mundell,
(Little,Oliveo,(1999),p.9)aprofessorattheUniversity
of
Columbia,accordingtowhichintheXXIcenturyshouldfinally
gettocreateanewworld
financialorder,wasreflectedinthefollowing:the
U.S.,JapanandtheEUshouldintroducea
commoncurrency (“intor”)anduniquetheglobalfinancialsystem.World'smajorcurrencies the
dollar, theyenandthe eurowouldhave afixedexchangerate, one over another. Japan's central
bank to implement monetaryreform andthe fixedexchangerate in the ratio 100yen to the
dollar, while theECBfixed euroexchangeratein the ratio of one euro to onedollar. Other
currenciestopegtheir coursesforone ofthe aforementionedcurrencies,whichisdominantin
thefield.FormedwouldbetheCentralBankoftheworld,whowouldworkunderthe
currency
boardandstrictly
tocontrolthatnocountry
in"intor”notprintmoneywithout
backing.Accordingtohim,thecentralbankoftheworldrepresentedby
theIMF,morein
termsofcoordinationof thewhole business.Inthiscase,the Board ofGovernors would
appointanoperationalbody whichwouldbecomposedofrepresentativesofthecentralbanks of
11

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

the
threelargestandmostdevelopedeconomic
entitiesintheworld(Japan,U.S.,EU).
Speculators,who earnedbillionsof dollars onthe exchangerate differentialsbetweenthe
world'scurrencies,woulddefinitely
losetheirjobs,andtheriseofglobalGDPwouldbe
doubled.Hebelievesthattheeuroopenedtheway
"intor".Specifically,theeurowasfirst
broughttothefundamentalchangesintheconfigurationoftheworldfinancialsystem,and
thebestway tounderstanditscontributiontothenewworldorderwouldbetorealizethe monetary
differencesandmovethecapitaltothenewmodelsoftheinternationaleconomy. Because of this
great country are viewed as entities that are interconnected different currencies,fixedor
flexible
exchange
rate.
Theessence
of
hisideaswastocreate
a
global
Crosscurrencybalanceandtopresentanewconfigurationoptionsworldcurrencies.Ifall
three
currency areas Isles stable prices, then among them should rule Cross currency exchange
rate stable.Today,Mundellinsisted onthe adoptionof hisproposalinthe circles of
therichandhighly
developedcountries.Ifhisplantostabilizetheexchangeratebetweenthe
threelargestcurrency wasadopted,itwouldallowasufficientincreaseinworldGDP.Onthe other
hand,itcouldincrease thechancesof developmentandglobaleconomic stability,which would
be expanded, andthe under-developedareas of theworld.
RobertZoellick,(Rargavajas,(2009), p.15),WorldBankpresident,saidthatthe consequences of
the
global financial
crisis for years. Zoellick argues that refers
to the
changingglobaleconomic map,soa strongcontributiontothe growthof the worldeconomy
given numerouscountries.Inthisconnection,the statusofthe dollar asreservecurrency,
accordingtohimisnolongersafe.Accordingtohim,theglobalcrisishadtolearn topredict.
Therefore, it is necessary to create a group of finance ministers who will be able
tocomprehend the problems in time. Multilateralism is necessary to develop a clearly
constructedasenseofsharedresponsibility forthe sound basisof globalpolitical economy.In
addition,itmustbe flexibleandinvolveactorswiththegreatestinterestintheeconomy. G-7
mustbe connectedalsoBrazil,China,India,Mexico,Russia, SaudiArabiaand SouthAfrica,
thentheneedtoexpandtheFinancialStability
ForumandtheIMF,strengthenfinancial
supervision,multilateralnetworktoconnectwiththeenergy
andclimatechangenegotiations
ofnewmechanismsforthe protectionofforests,developnew technology,to providefinancial
assistancetopoor countries, etc.
AccordingtoGeraldCélente(“economicNostradamus”)contemporary
worldand
civilizationswillemergefromthefinancialcrisisonly
ifitisabletolaunchnewproduction
capacity,whichgofurtherthanthenewtechnologiesfor
alternativeenergy.Hisforecastsare
fairly concise,butwithoutany concretesolutions:thecollapseoftheglobalfinancialsystem,
recessionanddepression,lackofhealthyfood,alcoholism,poverty inthecities,crime pandemic,
pandemic diseases, riots, wars, etc. According to him, the economic tragedy Greeceonly
the"beginningoftheend"thattheworldexpects.Manyhavecharacterizedthe
globalcrisisasacrisisofcapitalismbutCelentethinksisactually thedestructionofhuman nature.
Like hispredecessor,PaulKrugman(Krugman, (2012), p. 66)alsobelievesthat itis necessary
torestructuretheglobalfinancialsystemandimposestricterregulationsinorderto
avoidrepetitionof the financialcrisisof major proportions.However, heexpressedconcern
thatthereformmomentumwearsoff,
becausethere isnopoliticalwilltodoso.Accordingto
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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

him,thegovernmentshouldbe more severe,becausefinancialmanagerscontinue to"reap"
giganticbonusesandprofits.Becauseoftheslowandpainfulrecoveryfrom
theglobal
financialcrisis,unemploymentintheU.S.reacheditspeakinearly
2011.Therefore,the
government,accordingtohim,shouldhelppeopleretainjobs,basicwages,socialservices
andhealthcare,
andoneofthewaystoovercomethecrisiscouldbeaglobalplanto
encourageinvestmentingreentechnology,andamoreseriousapproachtoclimatechange
that
could help keep the level of demand. Essentiallysuggestions Krugman go towards
liberalizationofinternationaltransactions, the liberalizationofdomestic financial markets,
the emphasisonthestabilityofworldpricesofrawmaterials,energy andfoodproducts,and
finally
establishingfiscaldiscipline.Obviously,thelackoftransparencyisattherootofthe
currentfinancialcrisis,andthuslong-termpolicy
shouldbefocusedonincreasingthe
transparency
ofstructuralfinancialproducts.Inconnectionwiththis,inhisopinion,thereare
atleasttwomovesthatshouldbe consideredatthe multilaterallevel,including:the role of
creditrating agenciesand maturitymismatch in non-banking financial institutions.
Thelackofaccuratepredictabilityofthefinancialcrisisineconomichistoryiswhat
most
intriguing contemporary macroeconomists is.Thus,accordingtoPaulSamuelson anticipated
recoveryoftheglobaleconomyuntilthe2014(Samuelson,2009).
Analyzingthedeepercausesof thefinancialcrisis,Samuelsonbelievesthata similar situation
occurredinthe periodbetweenRoosevelt'sinaugurationinMarch1933 andthe beginningof
World WarII. The lifespan of this Nobel Prize winner allowed him to experience the
economic
cyclemakesafullcircle,andstatedthattheglobaleconomy
iscomingback,
Keynes,accordingtowhichtaxpolicy
anddeficitspendingareconsideredasmajor
determinantsinthemanagementofthemarketeconomy.Inthiscontext,akey
Samuelson
proposalisaimedatrestoringpeople'sconfidence inthe globalfinancialsystem,despite the
yearsbeforethefinancialcrisisbuiltupasa"houseofcards"withamoreriskyandtoxicfinancial
derivatives.
Nuriel Roubini believes that overly optimistic assessment of the current situation
regardinghealthoftheAmericaneconomy couldbepremature(Roubini,2008).
RoubinisaysthatshouldnotbeexcludedinthefutureanotherverystrongrecessivewaveintheU.S.
andglobaleconomy,aftersummarizingtheeffectsofpaststimulusmeasurestaken bythe U.S.
government to buttress the rapidly
deflating as soon revived the American
economyafterthecrisis.Hewas theonlyonewhopredicted thefinancial crisis in the U.S.He
stillwarnsthatthe Fedwillbe a greatchallenge,because oftheskillstobe a leadinginterest rate
policy,much
willdependonthe
U.S.,andthe
globaleconomy.Roubiniannounces
possible"W"recessionandbelievesthatitisnotoverbecause
oftheriskassociatedwiththe
cessationof(monetary andfiscal)stimulusinmostdevelopedcountries.Accordingtohim, there
couldbe uptostag-deflation(recessionanddeflation), ifthe state andthe government
increasetaxes,reducespendingandliquidity
toreducefiscaldeficits.Inaddition,foodand
energy
pricesrisemuchfasterthantheyshould,sothisisoneofthereasonsforitsannounced
"W"recession.
Accordingtothe
interpretationofGermaneconomistsMaksOtea(Ote,(2009),p.120)
financialcrisesaremainly duetothefollowingreasons:thefinancialsectorisdeveloping faster
thanthe
realsectortoGDP,inadequateeconomicpoliciesof
developedcountries,
13

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leadingtoincreasingdebtandinflatetherealestatebubbleandotherfinancialderivatives.
Thepossiblecollapseoftheworldfinancialsystemwarnedbackin2005andpointsoutthat
in2001.Thefinancialorderwasso"sick"thatcouldcollapseatany
momentoccurred.
Financialcrisiscontainsa"crisisofinformation,"
because
itisassumedthatmultinational
corporationsandlargeprivateactorsinthefinancialmarketsmay
determinethatthe
informationandmanipulatethem(orspeculate),whichisdefinitely
notgoodfortheworld
economy.Therefore,stockexpertOte
offersaprogramof
a
fewpointsinnoparticular,
emphasizesthatinvestmentincertainactionssaferthanrealestate,goldisstillthenumber
oneinvestmenttoolforemergenciesandtohumanbehavior(attheoutbreakofany
crisisis
almostalwaysa criticalfactor) cannotbepredicted withempiricalaccuracy,evenwhen
something like the financialcrisisforecastersconstantlytrying.
Thus,some
importantlessonsfromwell-knowneconomistsinthe
internationaleconomy
resultingfromacareful studyofthecurrentfinancialcrisis.Learnfromothers' mistakesisnot
easy,butitismuchfasterandmoreefficiently bylearningontheirownmistakes.Therefore, the
financialcrisis confirm someof their mostimportant recommendations, in order toresolve
seriouseconomicproblems,increase thelevelofconfidence andreducethe risks arisingfrom
the financial sector.
Possible scenarios for a new worldfinancialsystem
Thefollowingisabriefoverviewofa
few“good"and"bad"
scenariosthatcouldhavea
majoreffectonglobaleconomicdevelopmentsandtrendsduringthe2013,andthatthey
are
madeby MorganStanleyanalysts:(1)restoreinflation,(2)therealestatemarketintheU.S. has
stagnated.(3)Japan'scentral bankwasbuyingEurobonds inanattemptto devaluetheyen
againsttheeuro.(4)Italianpoliticsrevivescycleofcrisis.(5)GreeceremainsintheEU,
whileresearchinearly2013suggeststhatthe EUandtheUnitedKingdomcome.(6)UK officially
givingupthefightagainstinflation.(7)TherecessionisreturningtoAustralia.(8)
Emergingmarketgrowthcontinuesapathofgrowthdrivenby
investmentandexports.(9)
Shocking Chinese restrictions could cause credit problems that could threaten both the
Chinese and global economy.(10)Asiaincreasedexports.(11)Back to the"Soviet Union."
Besides,severaleconomicandfinancialgurusarealsorangwithalarmingforecastsfor
2013(NourielRoubini,MarcFaber,Larry
Edelson,KyleBassandothers).Notonly
doesit
provide for thecontinuationof theeconomicandfinancialcrisisaswellasitsexpansioninto the
field armed struggle!So Roubiniin May2012announced that the2013crisis hitthe world
sharperthanthose from 2008. As “Dr. Ruin” says, therecession in Europecreates
theausteritymeasures, thestrong euro,thecreditcrisis in theperipheral countries
oftheeuroareaandthe lackof consumer confidence.Inaddition,he saidthatthisyear
couldoccur blockade aroundtheworldfinancialsystem.Thiscouldresultinfivefactors:the
debtcrisisinEurope,
China'seconomyisshaky,theslowdowninemergingmarkets,theriskofrisingoilpricesdue tothe
developmentofIran'snuclear
programandthe
U.S."fiscalgap."Swissinvestor
and
financialadviserMarcFaberforhisthinkingofthenickname"DoctorDoom."
Faberpredicts
thattheU.S.governmentbeginsnew warsinresponsetothe economiccrisis.On the other
hand,financialanalystLarry
Edelsonin2013alsoseewar,andthatpredictionisbasedonthe
14

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

theoryofthecycleofwar,whichtellsaboutthelawsunderwhichcompaniesfallintoastate
ofwar.AccordingtoEdelson,war cycletheorysuggests2013asoneinwhichthey could breakor
inflamewarsinfluencedeconomic
developments.Also,AmericanbusinessmanJim
RogerswarnsthatcontinuedfinancialrescueindebtedEuropeancountriescouldprovokea
newworldwar,becausewarweaponscouldbeboostedtradewar.EconomicanalystKyle
Bassbelievesthatwarsoftenemerge asa resultof the economicdecline.In2013willbe
restructuredbillionsofdollarsofdebts,andmillionsofreasonabledepositorswilllosea
large
percentageof itspurchasing power.
TheUNhassetitsforecastfor
2013expressedmildwordsoftheaboveframework.
Specifically,theUNpredictsglobaleconomicgrowthrateof2.4%in2013andfrom3.2%in2014.
Thisslowgrowthwillnotbenearly
enoughtoovercomeunemployment,withwhich
many
countriesarefacing.Withexistingpoliciesandgrowthtrends,EuropeandtheU.S.will
takeatleastfiveyearstomakeupforlostjobscausedbytheGreatRecession2008and2009.
BearinginmindtheUNforecasts,belowemphasizethekey
elementsofhisreport:(1)Inthe
eurozoneeconomy will2013growby only 0.3%,andthe2014by 1.4%,whichwouldbea
shortstepforthebettercomparedtoadropof0.5%wasrecordedinthe2012.(2)U.S.
predictsmodestgrowthin2013and2014,althoughtherealestatemarketstartedtoshow
signsofrecovery.ThustheU.S.GDPin2013shouldgrowby only1.7%,whichis0.4% slower
thanthe
rate
ofgrowthof
2.1%
in2012.(3)
Therewillbemoretoslowdownthe
Japaneseeconomy,whichwillgrowthisyearby0.6%,andthe20140.8%,comparedwith 1.5%
lastyear.(4)The
economicproblemsof
Europe,the
USAandJapanwillbe
in
developingcountriesthroughweakerdemandforexportproducts
tothesecountriesand
increased instabilityin capitalflows and commodityprices.
TheU.S. National IntelligenceCouncil (NIC)issued areport, "Global Trends 2030:
AlternativeWorlds,"whichstatesthattheimpactoftheU.S.andtheglobaleconomy
inthe
coming decades of decline, and will until 2030 China will become the world's largest
economy. WithChinawillbecomea neweconomic giantsandIndiaandsomeotherAsian
countries.U.S.willnotfadeonly
ineconomicterms,butwilldeclineinthecomingyearsand
itsimpacton globalpolitics.Inthatsamereportcitesthefollowing"good"scenarios:(1)11 new
economic
giants:Bangladesh,Egypt,Indonesia,Iran,Mexico,Nigeria,
Pakistan,
Philippines,SouthKorea,TurkeyandVietnam,shouldbe2030wasabletotakehiseconomic
positionof the EU.Incombinationwiththe major economiesofChina andIndia,thesegiants
willbe11newcentreofglobalpowerwouldmovefromWestto
East,and
(2)Theworldwith8.3billionpeople.The
world's2030weresupposedtoliveabout8.3billionhumans(as
comparedto7.1billionfrom2012).Abouttwo-thirdsoftheworldpopulationby2030will
liveincities.Mostofthepopulationwillhave accesstoadvancedtechnology and healthcare,
and most countries, led by China and the United States, will develop international
cooperation.However,thegrowthoftheworldpopulationwillleadtoconflictsoverwater
andfood,especiallyintheMiddleEastandAfrica,andwillleadtoinstability
oftheglobal
economic collapse.Thereportalsocites8potentialworstcase scenarios,calledas"black swans"
globaltrendsfor2030:(1)severe pandemic,(2)morerapidclimatechange,(3)the collapse ofthe
EU/euro,(4) orfailure ofthe democratizationof China,(5)(not) thereformed Iran,(6)nuclear
war,weapons of mass destruction, cyber-attacks, (7) geomagneticsolarstormcoulddestroy
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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

satellites,powernetworkandmanysensitiveelectronicdevices,and(8)the
disappearanceofAmericanpower.Thesechallengesandrisksarebestillustrated by Figure2.

Figure2 Key risksto whichthe worldwillfaceinthe coming decade 21st century
ECOLOGICALRISK
Climatechange
GrowthinCO2 emissions
Greatcontamination

GEOPOLITICAL RISKS
Weapons ofmass
Nationalizationofresources
Growthofcorruption

RISK
SOCIAL RISKS
Lackofdrinkingwater
Foodshortages
Pandemics andepidemics
Strengtheningnationalhatred

ECONOMIC RISK
The disintegrationofthe worldfinancial
system
Chronic fiscalimbalances
Unevenfood prices
The imbalance ofthe labourmarket
TECHNOLOGICAL RISK
CyberAttacks
Massdisinformation

So,thekey
challengestheworldwillfaceinthefutureare(un)willingnessoftheU.S.
andtheEUtosolveits
ownfinancialcrisis,theresolutionoftensions
intheAsia-Pacific
region,theIraniannuclear programandthewar inSyria.Inaddition,major threatsandrisks
are:the dissolutionof the presentworld financialsystem,deepeningthe gapbetweenrichand
poor,theextremevolatility
inenergyandfoodpricesandthespreadofweaponsofmass
destruction.
Conclusion
Thispaperoutlinesthemostimportantguidelinesinordertominimize
thefinancialcrisis,
whichsignificantly
strengthenedinthefuturestructureoftheglobalfinancial
systemand
improveitsfunctioning.Asalready
statedinthepaper,toagreaterextentinvolvesincreasing
thetransparency
ofinternationalfinancialrelations,strengtheningthebankingandfinancial
system of the national economy and promote greater private sector participation in the
financialsystem.Therefore,adirectresponsetotheglobalfinancialcrisis,they
wouldmake
thefollowingmeasures:providingliquidity
support,i.e.withafacilitationofthecentralbank
asthe"lenderoflastresort"
andareductionofthereserverequirement,expandingfinancial
safetynets,interventionsand"injection"ofcapitalinfinancialinstitutions,therestructuring
ofglobal financial institutions,measures to start lending.
The crisisalsorequires,andstablefinancialsystem,responsiblemonetarypolicy,regulate the
financial, especially banking sector, restore confidence in financial institutions and
modern financial instruments, as wellasresponsible fiscalpolicy. Significantriskisrelatedto
fiscalpolicy
(i.e.fiscalsustainability,thesustainabilityofexternaldebt).Intheopinionof
mostoftheworld'sexpertsthefinancialindustry crisisofthefinancial sectorwillcontinue until
16

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

the banks do nottighten up their capitalandnot lending to the economysignificantly.
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18

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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

The Impact of Free Trade Agreements on Economies of
Western Balkan Countries
Erkan Ilgün
International Burch University, Sarajevo, Bosnia and Herzegovina
eilgun@ibu.edu.ba

Elvisa Buljubasic
International Burch University, Sarajevo, Bosnia and Herzegovina
buljubasicc_e@hotmail.com

Globalization and integration are social phenomena that are used to
describe the diffusion and connection of production, technology and
communication throughout the world. When we talk about integration,
one of the things that comes to our minds is international trade. There are
certain benefits of this economic cooperation such as: support to
economic development and promotion of human prosperity. But, also
there are some disadventages: loss of jobs, lower wages, increase in trade
deficits etc.
The Western Balkan countries have been offered Stabilisation and
Association Agreement by European Union. The Stabilisation and
Association Agreement represents the structure of relations between the
countries of Western Balkan and European Union for the implementation
of Stabilisation and Association Process. Also, in 2006, Serbia, Albania,
Bosnia and Herzegovina, Croatia, Macedonia, Montenegro, Kosovo and
Moldova signed the Central European Free Trade Agreement. So the
objective of this study is to investigate what impact the above mentioned
free trade agreements and relations have upon the economies of West
Balkan countries. The comparison will be done among the countries of
West Balkan by analyzing macroeconmic factors (GDP growth, GDP per
capita, GDP deflator, FDI, etc). Particular focus will be on Bosnia and
Herzegovina and its standing in relation to European Union.
Beside descriptive statistics we will use time series analyses to investigate
whether the gains from free trade are higher than costs. The statistical
data that will be analysed is taken form International Trade Center and
World Trade Organization.
Keywords: Free Trade Agreement, DEFTA, Economic Growth, International
Trade

108

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                <text>The Impact of Free Trade Agreements on Economies of  Western Balkan Countries</text>
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                <text>ILGUN, Erkan
BULJUBASIC, Elvisa</text>
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                <text>Globalization and integration are social phenomena that are used to  describe the diffusion and connection of production, technology and  communication throughout the world. When we talk about integration,  one of the things that comes to our minds is international trade. There are  certain benefits of this economic cooperation such as: support to  economic development and promotion of human prosperity. But, also  there are some disadventages: loss of jobs, lower wages, increase in trade  deficits etc.  The Western Balkan countries have been offered Stabilisation and  Association Agreement by European Union. The Stabilisation and  Association Agreement represents the structure of relations between the  countries of Western Balkan and European Union for the implementation  of Stabilisation and Association Process. Also, in 2006, Serbia, Albania,  Bosnia and Herzegovina, Croatia, Macedonia, Montenegro, Kosovo and  Moldova signed the Central European Free Trade Agreement. So the  objective of this study is to investigate what impact the above mentioned  free trade agreements and relations have upon the economies of West  Balkan countries. The comparison will be done among the countries of  West Balkan by analyzing macroeconmic factors (GDP growth, GDP per  capita, GDP deflator, FDI, etc). Particular focus will be on Bosnia and  Herzegovina and its standing in relation to European Union.  Beside descriptive statistics we will use time series analyses to investigate  whether the gains from free trade are higher than costs. The statistical  data that will be analysed is taken form International Trade Center and  World Trade Organization.  Keywords: Free Trade Agreement, DEFTA, Economic Growth, International  Trade</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Impact of Financial Crisis on Unemployment with Close
Look on Bosnia and Herzegovina
Erkan Ilgün
International Burch University, Sarajevo, Bosnia and Herzegovina
eilgun@ibu.edu.ba
Semira Budic
International Burch University, Sarajevo, Bosnia and Herzegovina
semirabudic@hotmail.com
Various economic and financial crises were occurring during the last few
centuries and had great impact on many variables in the society and as
such mostly on unemployment in all countries around the globe.
Throughout this research paper we will be defining financial crisis, types of
it, how and when each one of them occurred starting with the Great
Depression and what kind of impact they had on unemployment
comparing European countries with United States. It can contain also
analysis on impact of global economic crisis on unemployment in OECD
countries. The financial collapse led to a big climb in unemployment
especially in the construction and manufacturing industries as well as
financial and business sector. We will be following the evolution of
unemployment during the current crisis and how does it vary according to
gender and age differences as well as which countries were directly and
mostly affected. For this study secondary data will be used. Those data are
collected from Eurostat web site (statistical office of the European Union)
using Labor force survey (LFS) which is designed to obtain the data from
labor market Descriptive statistics and econometric models will be used to
analyses unemployment and economic growth variables to investigate the
level of impact of financial crisis on unemployment in different countries.
Keywords: Financial Crisis, Unemployment, Bosnia and Herezegovina

109

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                <text>ILGÜN, Erkan
BUDIC, Semira</text>
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                <text>Various economic and financial crises were occurring during the last few  centuries and had great impact on many variables in the society and as  such mostly on unemployment in all countries around the globe.  Throughout this research paper we will be defining financial crisis, types of  it, how and when each one of them occurred starting with the Great  Depression and what kind of impact they had on unemployment  comparing European countries with United States. It can contain also  analysis on impact of global economic crisis on unemployment in OECD  countries. The financial collapse led to a big climb in unemployment  especially in the construction and manufacturing industries as well as  financial and business sector. We will be following the evolution of  unemployment during the current crisis and how does it vary according to  gender and age differences as well as which countries were directly and  mostly affected. For this study secondary data will be used. Those data are  collected from Eurostat web site (statistical office of the European Union)  using Labor force survey (LFS) which is designed to obtain the data from  labor market Descriptive statistics and econometric models will be used to  analyses unemployment and economic growth variables to investigate the  level of impact of financial crisis on unemployment in different countries.  Keywords: Financial Crisis, Unemployment, Bosnia and Herezegovina</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Political and Economic Factors Affecting Tourism
Demand between Countries: A Case from Bosnia
Herzegovina and Turkey
Füsun İstanbullu Dinçer
İstanbul University, İstanbul, Turkey
fusuni@İstanbul.edu.tr
İsmail Kızılırmak
İstanbul University, İstanbul, Turkey
ismailk@İstanbul.edu.tr
Suna Mugan Ertuğral
İstanbul University, İstanbul, Turkey
sunam@İstanbul.edu.tr
Gürel Çetin
İstanbul University, İstanbul, Turkey
gurelc@İstanbul.edu.tr
Tourism is a rapidly growing industry with economic, social and political
outcomes. Cultural exchange, peace, goodwill and understanding are
considered as positive impacts of international tourism flows. Natural and
cultural attractions, geographical proximity, convenient transportation
systems, safety and security issues impact tourism demand to a
destination. Although it lacks the attention it deserves; international
politics and economic relations are also important factors affecting tourist
flows between countries. In this context Turkey has been playing a pioneer
role in establishing stronger relations with Balkan countries. This paper
explores impact of political and economic agreements on incoming tourism
in the light of Bosnia Herzegovina and Turkey within the past decade.
Besides having land in Balkans geographically, Turkey has strong historic,
cultural and political ties with Balkan geography. Those relations that were
established during the reign of Ottoman Empire in the region have been
developing during the Turkish Republic as well. Bosnia Herzegovina is not
an exception of this relationship. Common culture and heritage with
Turkey made Bosnia Herzegovina among popular destinations for Turkish
Citizens. Although there was a considerable amount of migration to/from

123

�International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Bosnia Herzegovina and Turkey, there still is a large amount of Turkish
origin citizens in Bosnia Herzegovina and vice versa.
Over the last ten years both Turkey and Bosnia Herzegovina have been
undergoing a major transformation both economically and politically.
Turkey and Bosnia Herzegovina have also been enjoying rapid tourism
growth for the past decade, despite global problems such as economic
crises (e.g. mortgage funds), acts of terrorism (e.g. 9/11), wars and
conflicts (e.g. Iraq), epidemics (e.g. H5N1) an extreme weather conditions
(e.g. volcanic ash clouds). The current situation and reasons behind the
development of bipolar tourist movements within these countries are
discussed based on economic and political facts and tourism statistics.
Revealing the political and economic factors affecting tourism demand
between countries might provide a better understanding of prediction and
management of international tourism flows.
Keywords: Political and Economic Factors, Tourism, Bosnia Herzegovina,
Turkey.

124

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                <text>ISTANBULLU DINCER, Fusun
KIZILIRMAK, Ismail
MUGAN ERTUGRUL, Suna
CETIN, Gurel</text>
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                <text>Tourism is a rapidly growing industry with economic, social and political  outcomes. Cultural exchange, peace, goodwill and understanding are  considered as positive impacts of international tourism flows. Natural and  cultural attractions, geographical proximity, convenient transportation  systems, safety and security issues impact tourism demand to a  destination. Although it lacks the attention it deserves; international  politics and economic relations are also important factors affecting tourist  flows between countries. In this context Turkey has been playing a pioneer  role in establishing stronger relations with Balkan countries. This paper  explores impact of political and economic agreements on incoming tourism  in the light of Bosnia Herzegovina and Turkey within the past decade.  Besides having land in Balkans geographically, Turkey has strong historic,  cultural and political ties with Balkan geography. Those relations that were  established during the reign of Ottoman Empire in the region have been  developing during the Turkish Republic as well. Bosnia Herzegovina is not  an exception of this relationship. Common culture and heritage with  Turkey made Bosnia Herzegovina among popular destinations for Turkish  Citizens. Although there was a considerable amount of migration to/from Bosnia Herzegovina and Turkey, there still is a large amount of Turkish  origin citizens in Bosnia Herzegovina and vice versa.  Over the last ten years both Turkey and Bosnia Herzegovina have been  undergoing a major transformation both economically and politically.  Turkey and Bosnia Herzegovina have also been enjoying rapid tourism  growth for the past decade, despite global problems such as economic  crises (e.g. mortgage funds), acts of terrorism (e.g. 9/11), wars and  conflicts (e.g. Iraq), epidemics (e.g. H5N1) an extreme weather conditions  (e.g. volcanic ash clouds). The current situation and reasons behind the  development of bipolar tourist movements within these countries are  discussed based on economic and political facts and tourism statistics.  Revealing the political and economic factors affecting tourism demand  between countries might provide a better understanding of prediction and  management of international tourism flows.  Keywords: Political and Economic Factors, Tourism, Bosnia Herzegovina,  Turkey.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Leadership Crisis in Organisations and Islamic
Leadership as Value-based Leadership
Fatima Jasarevic
International Burch University, Sarajevo, Turkey
fatima.jasarevic@yahoo.com
Ahmed Obralic
International Burch University, Sarajevo, Turkey
ahmedobralic@hotmail.com
Leadership crisis is evidnent in public and private sector in different parts
of the world. This leadership has been critisized and charged for
commercial and ethical failures. In recent time, modernization of
leadership started and it places strong emphasize on values and ethics.
Value-Based Leadership disuccion appeared and it put the importance on
ethics and values in leadership. Through many leadership failuers in
America and Europe and than search for leaders who cares for ethics and
positive values in the organisation showed the importance of values for for
successful management in the organisation. Islamic leadership is a value
based leadership. As a set of ethical rules, islamic leadership is an excellent
model of leadership for a successful organisation. In this research we are
going to use content analysis. In a comparison to a conventional leaderhip
islamic leaderhips promisses higher succes and benefit for the organisation
ant its memebers.
Keywords: Leadership, Islamic Leadership, Crisis, Value-Based Leadership.

115

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                <text>JAŠAREVIĆ, Fatima
OBRALIĆ, Ahmed</text>
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                <text>Leadership crisis is evidnent in public and private sector in different parts  of the world. This leadership has been critisized and charged for  commercial and ethical failures. In recent time, modernization of  leadership started and it places strong emphasize on values and ethics.  Value-Based Leadership disuccion appeared and it put the importance on  ethics and values in leadership. Through many leadership failuers in  America and Europe and than search for leaders who cares for ethics and  positive values in the organisation showed the importance of values for for  successful management in the organisation. Islamic leadership is a value  based leadership. As a set of ethical rules, islamic leadership is an excellent  model of leadership for a successful organisation. In this research we are  going to use content analysis. In a comparison to a conventional leaderhip  islamic leaderhips promisses higher succes and benefit for the organisation  ant its memebers.  Keywords: Leadership, Islamic Leadership, Crisis, Value-Based Leadership.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Social Discourse in History Teaching: Case of BosniaHerzegovina
Alma Jeftic
International University of Sarajevo, Sarajevo, Bosnia and Herzegovina
alma.jeftic@yahoo.com
The results of studies of the OSCE Mission in Bosnia and Herzegovina and
the Institute for International Textbook Research Georg Eckert in 2008
have shown that teachers consider the content of textbooks and its'
attempt to express multiperspectivity as the most important criteria for
selection.
Two main aims of this study are: to determine the differences in the
presentation of significant events from BiH history (disintegration of
Yugoslavia, the war in Bosnia 1992-1995) in three history textbooks for
fourth grade secondary schools that are currently in use in the Federation
BiH, the Republic of Srpska and in areas that teach history according to
Croatian curriculum, as well as to observe the ways in which the
educational process affects formation of adolescent identity and
development of tripartite discourse.
In this paper, a method applied includes content analysis as quantitative
method, as well as qualitative method (comparison of content related to
description of same event in three textbooks). Special attention is paid to
the way in which the textbook authors describe the role of neighboring
countries (Serbia and Croatia). Textbooks are analyzed in terms of the
language in which they are written, publishers, and the degree to which
content follows the guidelines for writing and evaluating history textbooks
in elementary and secondary schools in BiH prescribed by the Commission
for the Development of Guidelines for history teaching in BiH from April
2005.
The conclusion is that the three textbooks differ qualitatively, especially
when describing topics such as the collapse of Yugoslavia and the war in
Bosnia (1992-1995). Textbooks do not follow the prescribed Guidelines.
Also, tripartite narrative formed through history classes leads to tripartite
social discourse and therefore seriously impacts ways to reconciliation and
international relations.
Keywords: History, Textbook, Tripartite Narrative, Tripartite Discourse,
Identity, International Relations
34

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                    <text>International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

Social Discourse in HistoryTeaching: Case of Bosnia-Herzegovina
Alma Jeftic
International University of Sarajevo, Sarajevo, Bosnia and Herzegovina
alma.jeftic@yahoo.com

Abstract
The results of studies of the OSCE Mission in Bosnia-Herzegovina and the Institute
for International Textbook Research Georg Eckert in 2008 have shown that teachers
consider the content of textbooks and its' attempt to express multiperspectivity as the
most important criteria for selection. Two main aims of this study are: to determine
the differences in the presentation of significant events from Bosnia-Herzegovina
(BiH) history (disintegration of Yugoslavia, the war in Bosnia 1992-1995) in three
history textbooks for fourth grade secondary schools that are currently in use in the
Federation BiH, the Republic of Srpska and in areas that teach history according to
Croatian curriculum, as well as to observe the ways in which the educational process
affects formation of adolescent identity and development of tripartite discourse. In
this paper, a method applied includes content analysis as quantitative method, as well
as qualitative method (comparison of content related to description of same event in
three textbooks). Special attention is paid to the way in which the textbook authors
describe the role of neighboring countries (Serbia and Croatia). Textbooks are
analyzed in terms of the language in which they are written, publishers, and the degree
to which content follows the guidelines for writing and evaluating history textbooks
in elementary and secondary schools in BiH prescribed by the Commission for the
Development of Guidelines for history teaching in BiH from April 2005. The
conclusion is that the three textbooks differ qualitatively, especially when describing
topics such as the collapse of Yugoslavia and the war in Bosnia (1992-1995).
Textbooks do not follow the prescribed Guidelines. Also, tripartite narrative formed
through history classes leads to tripartite social discourse and therefore seriously
impacts ways to reconciliation and international relations.
Keywords:History, Teaching, Identity, Adolescents, Textbooks

Introduction
The aim of this paper is to describe how different cultures of memories persist in BiH, as
well as how these cultures lead to the formation of groups and "dangerous" Others. "Other"
becomes a threat and a burden bearer of "dead generations". As such, she/he finds
salvation in the production of their own memories.Although BiH is an internationally
recognized and independent state, the way of teaching history in elementary and secondary
schools has not yet been agreed upon and it has been carried out by three different
curricula: two entities (the Federation and the Republic of Srpska) and parts of BiH where
teaching process is conducted according to Croatian curriculum. At the beginning of 2008
the OSCE Mission to BiH and the Institute for International Textbook Research Georg
Eckert conducted the survey among 184 history teachers from across the country, in order
to determine the changes that teachers introduced in teaching, to determine the most
commonly used textbooks and teachers' opinions on topics dealing with the period 19921995, which should be included in textbooks.

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Results revealed that teachers found the content of textbooks as the most important
criterion for selection, as well as efforts invested in order to obtain multiperspectivity.
Also, about 53% of the examined teachers felt that the 1992 to 1995 war should be
included in history textbooks as a special teaching unit. Teachers felt that the themes of
"consequences of war" and "destruction of cultural and historical monuments" are very
interesting and as such should be included in history textbooks.
However, one-third of teachers did not share this opinion, and a somewhat smaller number
expressed uncertainty. In most parts of BiH, 1992-1995 war was not included in the
official curriculum, which is in line with the recommendations of the Council of Europe to
temporarily suspend teaching about the war years. In the "Recommendation 1454 (April
2000) Education in BiH", the Parliamentary Assembly of the Council of Europe argued the
temporary suspension of the teaching of the 1992-1995 period until historians in BiH with
the support of international experts do not establish a common approach to the study of this
period in schools.
However, previous studies on history teaching in BiH and textbooks‟ analysis have not
touched the period that preceded the war in Bosnia - dissolution of Yugoslavia. Therefore,
this study aims to determine the differences in the presentation of the breakup of
Yugoslavia in three history textbooks for the fourth year of secondary schools operating
under three separate teaching curricula. Also, content analysis will be used in order to
determine the way textbook authors describe the role of neighboring countries in this
process, including the frequency of references to specific countries (Serbia, Croatia),
because it is assumed that in the textbooks that are following Croatian curriculum the
emergence of an independent and sovereign Croatian state will be emphasized, in
textbooks issued by the Institute for Textbooks and Teaching Aids from East Sarajevo
emphasis will be on the creation of an independent state of Serbia, while in Federation BiH
the development of independent state of BiH will be emphasized. In addition, it will be
analyzed how many times 1992-1995 period was mentioned in all three textbooks,
regarding two issues: whether only the beginning of war was mentioned, or, whole period
of war was described. Also, it will be described if (and to what extent) the war in Croatia
was mentioned (only as a date or as more particularly described, as well as the way in
which is called (“Homeland war”, “liberation”) and NATO bombing of Serbia.
It is considered that this research can complement the existing analysis of history textbooks
as well as emphasize the role of religious and national Other (dissolution of Yugoslavia,
the war in Bosnia, the war in Croatia, the bombing of Serbia). The very existence of three
different curricula implies the formation of three different generational community
memories of the war and the events that preceded it, which can lead to the perception of
"dangerous" Other that should be avoided. The possibility of accepting Other, as well as
identifying the barriers that separate people largely depends on the way in which historical
information and facts are presented, so this analysis can provide a basis for exploring
different approaches.
History Teaching – Importance and Consequences
Generation can be viewed as ambiguous term because on the one hand it indicates the
continuity of life, and the other marks a new beginning (Kuljic, 2009). It is, as such, an
important factor in selective memory, and the different generational relationships
determine the structure of society. Life in the past can be very dangerous, because it

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prevents progress and creation of a vision of future. However, without knowing the past
advanced vision for the future does not exist (Kuljic, 2009). Different generational
communities form various community memories, and their relationships to the past define
their system of values. The concept of social memory refers to the dynamic interaction
between history, culture and cognition.At the individual level, there are three sources of
knowledge: history, collective memory and individual experiences that are combined to
create a subjective view of historical reality, another "common sense" narrative that is
often manifested through identity and autobiographical context (Hewer and Roberts, 2012).
This model of social memory, which comes from the theory of social representations,
makes a distinction between collective memory, which is resistant to change, and
representation of the past discussed within the broader social milieu, which has the
potential to develop into a new or changed perspective, especially when they are sensitive
to generations‟ shifts.
Revision of historyflows in severaldirections (Kuljic, 2010): contents in
historicalnarrativeareeitheromittedorcomplemented, themeaning of thesamefacts is
variouslyinterpreted,
ratiobetweentherelevanthistoricalfacts
is
changing,
theframeworkfortheinterpretation of historicalfacts is modified. History and history
textbooks have always been trapped between the romantic view of the nation and the
distorted image of "Other" (Cole and Barsaolu, 2006). Many researchers of historiography
agree on two things: the rewriting of history always carries the risk of spreading the
ideology and creating a negative history that can be misused to achieve special (exclusive)
identity, and, multiperspectivity in textbooks allows students to identify described world as
well as at the opposition to selective perception, values and stereotypes (Engelbrecht,
2008).
According to Slater (1995), there are intrinsic and extrinsic goals of teaching history. In
doing so, the first objective relates to the very scientific discipline, while the other is a
broader educational goal focused on changing society. Also, the teaching of history has the
task to develop students' critical thinking and analysis, and objectivity in the evaluation of
the main facts.Evaluation, analysis, synthesis and interpretation skills that develop during
the teaching also deepen students' understanding of the past, but also provide a basis for
taking a critical stance when "use" past for evaluation of present. The Council of Europe
in the context of the "New Europe" from in 1990 states that "the lessons of history
contributes to the development of citizens who have open views of the world, who are
aware of the differences, willing to accept those differences and respecting members of
other cultures, religions and languages" (Gallagher 1996, p. 22). This would be possible
only through the modeling of democratic values in the teaching of history, which includes
the commitment to democratic values by teachers, syllabus designed to include content that
is related to the past, questioning, and connection between the teaching of history and
teaching in related disciplines (democracy and human rights, civic education, etc.).
According to Pingel (2008), teaching history has to achieve two main goals: to explain
why there conflict exists and to provide a new narrative that will unite the cracks of the
past and strengthen the cohesion of the damaged society. Although these two objectives are
laudable and worthy, in reality they are faced with many difficulties. Highlighting the
causes of conflict can contribute to the separation, rather than unite society.
Teaching History in a Divided Post-Conflict Society

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Smith and Vaux (2003) define reform of "national courses" (art, literature, geography, and
history) as crucial for the establishment of awareness of national identity. In their view, the
teaching of history is of particular importance in conflict societies and, as such, is
particularly susceptible to bias.The connection between teaching history and sense of
identity is explored in the form of the concept of "historical consciousness." Porat (2004)
revealed that the Israeli students who attend religious schools and who equated himself
with right-wing Israeli policies followed legendary and heroic narratives of Tel Hai event
from 1920 (example of Jewish-Arab conflict) even when they read in the books
descriptions of the event as accidental and insignificant. In this case, the students added or
reinterpreted details from textbooks in a way that fits the context of their narratives.
Secular students, leftists, accepted what was written in the textbooks and rejected
descriptions of the events that were represented as Jewish heroism. Today their history
textbooks contain both narratives with blank space between them, left for students and
teacher to write their own opinions on “what happened” (Learning Each Others Historical
Narrative, 2003). It is assumed that “third” narrative would bring closer two existing and
opposite narratives.
For all these reasons it is clear that the teaching of history in a divided society is a
challenge, especially if we take into account that history is closely linked with emotions,
national identity and collective belonging. Also, the presentation of a single narrative as
"the only accurate" has no value in the educational sense, especially in divided societies
where ethnicity is debatable. Even in situations where a single narrative is agreed in
advance it is impossible to avoid the emotional tension. Therefore, one of the possibilities
in organizing the teaching of history is multiperspectivity.
However, multiperspectivity as such has its advantages and disadvantages. In their
research on 958 students from different parts of Northern Ireland McCaffery and Hansson
(2011) found that young people learn history from many more sources than the teaching
and tutorial. Also, there is a variation in the level of knowledge they have about the past,
but the fact that (regardless of place of residence and background) they are ready to accept
other sources and alternative approaches to the past. What is interesting in the abovementioned research are two different interpretations of what history is and what it
represents.The first interpretation encompasses history as an academic subject that
examines the sequence of events in Northern Ireland, people and places, in an abstract and
less important way. Another explanation is related to the very idea of "history" that is
highly relevant, since it entails the past where "Other" committed violence against the
community. This is one form of the past that is not abstract, and that did not exist only on
the pages of books, but also in real life and that continues to live for the majority of young
people (McCaffery and Hansson, 2011).
Shortly after the collapse of Yugoslavia and the beginning of the wars for Yugoslav
succession in both Serbia and Croatia textbooks have been changed. In both countries the
textbooks were prescribed by the Ministry of Education, which indicates changing of
ideologies, but did not change the principle of state control over education (Stojanovic,
2008). Changing textbooks was also affected by the situation in Bosnia-Herzegovina in
which the Republic of Srpska and Herceg-Bosna adopted textbooks from Serbia and
Croatia. Sometime later special textbooks for Bosniak children were written, and Bosnia
went not only through the division of the territory, but also the division of historical
consciousness (Stojanovic, 2008).

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Multiperspectivity in history teaching in divided societies has many drawbacks, and even
"meeting" with the past is difficult, especially when it comes to societies that are
characterized by a collective trauma, anger and grief. Therefore, "revealing the truth" is
considered very important, but also the emotional component of the reconciliation process.
Chapman (2007) considered deeply divided society as characterized by "politics of
identity" and the experience of violence and human rights abuses, which is why it needs
multiple levels and types of healing and reconciliation in order to be re-launched.
Teaching history therefore should not be merely a re-interpretation of past events, but
should also include the return of the most uncomfortable or painful memories, the
attribution of personal and collective responsibility and the principles of social justice
(Chapman, 2007). Inability to achieve the abovementioned very likely lead to a resurgence
of violence in the future and represents what Brandon Hamber (2009) called “toxic past”.
Therefore, the role of history teaching is much broader and more significant than it appears
at first sight, because it can contribute to reconciliation, justice and the achievement of
social reconstruction. However, when talking about "finding the truth", then history can
play multiple roles.In the history textbooks from South Africa the statements of witnesses
and victims that were recorded during their testimony in front of the Commission for Truth
and Reconciliation can be found (Cole and Barsaolu, 2006). Although these stories may
contribute to the understanding of one segment of the past, excluded their emotional
significance should not be excluded, as well as the reactions they may cause in the
classroom. Also, the "truth" imposed during testimony is often not considered "true"
because of emotional tone.Therefore, the teaching of history should include a "humane"
approach, according to which, within certain limits was right to ask questions about who
were the perpetrators, what is important to remember from the past and what is needed
learn in order to move on.
History Textbooks in Bosnia-Herzegovina – Tripartite Narrative or Triple Silence?
BiH is a country where history teaching suffers more because of the political situation and
attempts to establish peace, than because of pedagogical methods. Dayton Agreement from
1995 "confirmed" and separate three teaching curricula for the three constituent peoples in
BiH. In this way, the education has become a field of political games and the division.
Therefore, there are three different teaching curricula in the two entities: the Federation of
BiH and the Republic of Srpska.When society is ethnically divided, it is mostly reflected in
the teaching of history, geography, literature and art, as each side is trying to emphasize its
own history, its writers and artists, and ignore Other. Local politicians instrumentalized
educational institutions in terms of their influence by emphasizing cultural differences and
separating them at the same time. Despite the efforts of the international community and
local institutions to achieve reform of curricula and textbooks until year 2000, these
institutions have failed to overcome the existing parameters set by the Dayton Agreement
(Pingel, 2008).
Generations of which is expected to create a new curriculum were also directly involved in
the conflict that should now be objectively presented and described in history textbooks.
Therefore, the Parliamentary Assembly of the Council of Europe adopted a resolution on
"Education in BiH " in 2000 in which guidelines for teaching about the last war (1992 1995) were proposed. In this way, the historians from all three ethnic groups get a chance
to collaborate with international experts with the aim to develop a common approach to
that subject (Karge, H., Batarilo, K., 2008).Although they are still in effect, the guidelines

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did not stimulate work on textbooks, but only created a vacuum that has been blocked by
intellectual curiosity and development of new approaches to the teaching process (Pingel,
2006). Similar situation occurred in Rwanda, where the government has made a decision
on the termination of teaching history until a single agreement has been reached (Pingel,
2008). However, it will be difficult to achieve that in BiH, since the division is strongly
expressed, and past conflicts still evoke a lot of emotions and memories. However,
research in Bosnia and Rwanda have shown that students want to learn about the war and
genocide (Pingel, 2008).
The international community has intervened in the case of BiH in the curriculum during
the second phase of reconstruction (since first phase was dedicated to the reconstruction of
schools and repairing damage). Commission composed of three constituent peoples under
the supervision of international experts, analyzed the history textbooks to eliminate
"inappropriate" and "offensive" material that could be considered discriminatory from the
position of one of three members of the constituent peoples, but also from the position of
the International Convention on Human Rights (Pingel, 2008).Authors and publishers were
obliged to change textbooks in accordance with the reached agreement. International
Commission subsequently sent representatives from UNESCO, who had the task of
monitoring teaching of history in schools. Of course, it sparked wide protests in public, and
it also encouraged students to seek and read "prohibited" sources. In the third phase, the
International Community has made cooperation with the Ministry of Education with the
aim of organizing the review and verification of the manuscript prior to printing. Although
the work of these committees largely "offset" language and exclude extreme interpretation,
it did not change the views and opinions of experts from the three constituent peoples or
has come to a unified history textbook to be used in BiH (Pingel, 2008).
The next step consisted of writing new history textbooks. In 2003 Guidelines for writing
history and geography textbooks were adopted and they were supposed to serve as a basis
for developing a balanced, comparative and multi-perspective narrative. "Guidelines for
the evaluation of history textbooks for primary and secondary schools in BiH " were
unanimously adopted and forwarded to the ministries of education. After three years they
were officially signed and thus become an integral part of the decision to accept textbooks
for printing (Pingel, 2008).
Guidelines for the evaluation of history textbooks for elementary and high school in
Bosnia-Herzegovina consist of general, special and individual guidelines for writing
history textbooks, their evaluation and use. The general guidelines are defined as the
quantity of information relating to the political history that should be reduced, so that
students get more information through other aspects of history, such as cultural, social, and
economic history of everyday life. Specific guidelines are governing the writing of history
textbooks, since the modern textbook is expected to not only educate, but to encourage,
guide and lead the development of students. Individual guidelines are regulating how
history textbooks of all grades should look like, from format to content.
Ability to accept responsibility and the recognition of the crimes is still one of the key
problems authors of history textbooks are faced with, and certainly this is one of the
reasons why the period from 1992 to 1995 is not mentioned in the two of the three history
textbooks used in BiH today. It is questionable how long the identification and recognition
of the crime can contribute to reconciliation and coexistence, especially when we take into
account that the three constituent peoples in BiH have conflicting attitudes towards the

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credibility and importance of the tribunal, evidence of which are the different reactions of
citizens of BiH to Tribunal‟s judgments.
It is clear that textbook authors and experts in the field of education refuse to use material
from international courts and tribunals located outside the borders of their state, since the
courts are considered biased (Corkalo et al., 2004, p. 147). Biro et al. (2004, p. 200)
concluded that the results of the research represent the role of the International Criminal
Tribunal for the former Yugoslavia (ICTY) in promoting peace in Croatia and BiH as
problematic. Also, it is very questionable to what extent Tribunal judgments in the case of
the former Yugoslavia may contribute to the recognition of the crimes, and much less the
extent to which they contribute to reconciliation in the former Yugoslavia (if any
contributions exist).
Therefore, in this paper the results of content analysis will be presented, explaining the
differences in three current (school 2012/2013 year) history textbooks used in the
Federation of BiH, the Republic of Srpska and parts of the country in which teaching is
conducted according to the Croatian curriculum with regard to the topic "disintegration of
the former Yugoslavia". The reason for choosing this theme is reflected in the fact that this
is the last event described in three books relating to the period just before the outbreak of
the war in Croatia and BiH. Therefore, it is expected that different narratives, as well as
emphasizing the role of certain neighboring countries, indicate the location and
presentation of religious and national Other, but also enlighten the clues of events after the
1991 (if not described entire period).
Research aims
1. to determine differences in the presentation of significant events from the past
(dissolution of Yugoslavia, 1992-1995 war) in three history textbooks for high school
(fourth grade) that are currently (school 2012/2013) applied in the Federation BosniaHerzegovina, the Republic of Srpska and in areas that are applying Croatian curriculum;
2. to determine if there are differences in presentation of religious and national
Other's role within significant events from the history of Bosnia-Herzegovina (dissolution
of Yugoslavia, 1992-1995 war).
Hypothesis
1. There are significant differences in description of causes and events dealing with
dissolution of Yugoslavia.
2. There are significant differences in frequency of naming neighboring countries
(Croatia, Serbia) in three different textbooks.
3. There are significant differences in frequency of naming and describing of the
following events: 1992-1995 war in Bosnia-Herzegovina, war in Croatia and NATO
bombing of Serbia.
Method
The study is planned in quantitative reseach design in which content analysis is applied.
Important historical events are analysed within the frequency of their mentioning in three
textbooks in 2012/2013 school year in two entities and in parts of the country that apply
Croatian teaching curriculum:

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1.
Hadziabdiċ, H., Dervisagic, E., Mulic, A., Mehic, V. (2007). HistorijaIstorija-Povijest (History). Tuzla: Bosanska Knjiga.
2.
Zivkovic, D., Stanojlovic, B. (2012). Istorija za treci razred gimnazije
prirodno-matematickog i za cetvrti razred gimnazije opsteg i drustveno-jezickog
smjera (History for the fourth grade of high school). Istocno Sarajevo: Zavod za
udzbenike i nastavna sredstva.
3.
Matkovic, H., Mirosevic, F., Goluza, B., Sarac, I. (2003). Povijest 4 –
Udzbenik za cetvrti razred gimnazije (History – textbook for fourth grade of high
school). Mostar: Skolska naklada i Zagreb: Skolska knjiga.
Textbooks are also analyzed in terms of the language in which they were written, the
publisher and place of issue, and the degree to which analyzed content follows the
guidelines for writing and evaluation of history textbooks for primary and secondary
schools in BiH prescribed by the Commission for new history textbooks guidelines
drafting in BiH in April 2005.
Results
Although Guidelines for textbooks drafting exist, results of content analysis revealed that
none of three currently used textbook follow it. This is especially true of the textbook used
in the areas of BiH applying Croatian curriculum, within which period of the war in Bosnia
(as well as in Croatia), is described in full.
Also, the differences are reflected in the way the dissolution of Yugoslavia was described,
especially when it comes to highlighting the role of neighboring countries as well as the
frequency of mentioning of the neighboring countries. Specifically, the textbook used in
the Republic of Srpska mostly mentions Serbia and its role in the breakup of Yugoslavia,
and the textbook used according to Croatian curriculum emphasis Croatia, its role, as well
as the subsequent events during the Homeland war (events in Croatia were firstly defined,
and events in BiH just followed them).
Frequency of describing of historical events from the period 1990-1999
There are significant differences in the frequency of mentioning of some important
historical events as well as neighboring countries, depending on which curriculum is a
textbook designed for and where it is used (FBiH, RS, Croatian curriculum).

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Table 1: Frequecy of Mentioning of Certain Historical Events in Three Textbooks
Textbookapplied
Textbookappliedin
in Republic of
TextbookappliedaccordingtoCroatianteachingcur
FederationBiH
Srpska
Number Number Number
Number
of lines
of
of lines
Number of lines i
of pages
Number of pages (f)
TOPIC
in text
pages
in text
(f)
(f)
(f)
(f)
(f)
issolution of Yugoslavia
4
154
1.5
51
6
167

War in BiH 1992-1995
stedonlythestartingdate
of thewar)

1

5

0

0

(wholewarperiodwasdescribed)

-

War in BiH 1992-1995
scribedwholewarperiod)

0

0

0

0

6

120

War in Croatia

0

0

0

0

6.5

127

NATO bombardment of
Serbia

0

0

0

0

0

0

As shown in Table 1, the textbooks used in the Federation BiH and the Republic of Srpska
follow the Guidelines for writing and evaluation of history textbooks for primary and
secondary schools in BiH (Commission guideline concept of new history textbooks in BiH,
2005.), and the topic “war in BiH” is not included into its content, as well as the war in
Croatia and the NATO bombing of Serbia. However, although the content of textbooks
used in the FBiH is not mentioning war in Bosnia, reader can be noted of these topics from
the preface:
“… This textbook deals withthe world, Europeanand Bosnianhistory ofthe late
nineteenthand the entiretwentieth century. This is the timein which very
importanteventsand
processesinthe
historyof
mankind
took
place…It
is
particularlyimportant to notethat inthis period,an independentstate of Bosnia-Herzegovina
was established, after a long andterrible warwhichwas ledagainst itby all means.”
(Hadziabdic, H., et al., 2007, p. 5)
Also, texbook applied in Republic of Srpska contains interesting instruction for
students/readers at the end of chapter on „Yugoslavia after World War II“:
„You can be informed oftheevents ofournearestpast (after 1991) onthe basis ofinterviews
withcontemporaries(teachers,
parents,
participants
inevents)aswell
as
from
othersources(newspapers,documents, photographs, documentaries, etc.). Information can

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be discussed during history class and tutorials.” (Zivkovic, D., Stanojlovic, B., 2012, p.
163)
The above guidance implies that, although not described in the book, the events after the
1991 (the war in Bosnia, the war in Croatia, the NATO bombing of Serbia) can be
discussed during history classes, which is not in accordance with the Guidelines. Three
books are written in three languages: Bosnian (Latin script), Croatian (Latin script) and
Serbian (Cyrillic), which is in accordance with the division of the three official languages
existing in BiH. Although textbooks do not contain chapters dealing with historical events
after 1991, its content allows discussion on these topics, during the lectures and tutorials.
However, textbook applied according to Croatian curriculum deeply analyses war in BiH
and war in Croatia. NATO bombing of Serbia is not mentioned, but the United States of
America bombing of Republic Srpska is described. However, these are not the only
differences that can be observed in the aforementioned three textbooks. Specifically, in the
chapters describing the disintegration of Yugoslavia, interruption of XIV Congress of the
League of Communists of Yugoslavia (SKJ) is described in different ways when it comes
to reasons for its termination.
Example1: A quote from the textbook applied in Republic Srpska
„In order toprevent thebreakup of the country, theCommunist Partyleadershipisrequiredto
urgentlyholdan extraordinarycongress… The protagonists of thedissolution of
Yugoslavia,wellknew thatat the national levelthere areonly twocohesivefactors:
theCommunist Partyand theYugoslav People's Army. Therefore they decided to
breakfirstlyone(theCommunist Party), then the other (Yugoslav Army) factorof unity…
The Sloveniandelegation, supported by theleadership ofCroatian Communist Party left
Congress, so it has notcompleted work.” (Zivkovic, D., Stanojlovic, B., 2012, p. 163)
Example 2: A quote from the textbook applied in Federation Bosnia-Herzegovina
“The culmination of the political crisis occurred at the XIV Congress of the Communist
Party. A collapse of Yugoslav Communist Party occurred due to disagreements of Serbian
representatives with representatives of Slovenia and Croatia, as well as Bosnian and
Macedonian representatives, who left the session. All of these events heralded a major
political crisis in the former Yugoslavia, which began to fall apart.”(Hadziabdic, H., et al.,
2007, p. 172-173)
Example 3: A quote from the textbook applied according to Croatian teaching curriculum
"Serbia provoked organization of XIV Congress of Yugoslav Communist Party. Milosevic
hoped to ensure dominance in the top of the Yugoslav Communist Party, which would
allow him to ultimately achieve proposed aims… During the debate, the delegates of
Serbia and Montenegro expressed great aggressiveness, roughly attacking delegates from
the Croatia and Slovenia, who left Congress. The remaining delegates concluded that
Congress had to be postponed. But Congress has never resumed, and termination signaled
dissolution of Yugoslav Communist Party. ” (Matkovic, H., et al., 2003, p. 267)
From the above quotations noticeable difference in the description of the objectives and
motives for organizing the XIV Congress of Communist Party, as well as causes for
termination is evident. The textbook used in the Republic of Srpska does not contain a lot

50

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

of pages devoted to the explanation of dissolution of Yugoslavia, while textbook applied
within Croatian curriculum deeply describes dissolution of Yugoslavia. Also, this textbook
describes the events related to the war in Croatia and the war in BiH within the two
separate chapters: "Homeland War" and "War in BiH."
Frequency of mentioning of neighboring countries (Croatia, Serbia)
Differences among the three analyzed textbooks regarding the frequency of mentioning of
neighboring countries are presented in Table 2.
Table 2: Frequency of Mentioning of BIH, Serbia and Croatia Within the Chapter
„Dissolution of Yugoslavia“ in Three Textbooks
Frequency of Textbookapp Textbookap
mentioning of
liedin
plied in
TextbookappliedaccordingtoCroatiante
BiH/Serbia/C FederationBi Republic of
achingcurricula
roatia
H
Srpska
1
BiH
18
0
16
2
Serbia
5
6
15
3
Croatia
8
1
34
Bosnia-Herzegovina as a state commonly referred in the textbook applied in Federation
Bosnia-Herzegovina under the chapter "The Dissolution of Yugoslavia," (18 times), and
the textbook used within the Croatian curriculum (16 times). Textbook of the Republic of
Srpska does not mention BiH within the chapter on dissolution of Yugoslavia, while
Croatia is mentioned only once, and Serbia 6 times. Also, the textbook used in the Croatian
curriculum mostly describes events that took place in Croatia and the Croatian position
during the breakup of Yugoslavia, mentioning it 34 times. In the textbook applied in
Federation BiH Bosnia is mostly mentioned country (18 times), then Croatia (8 times) and
Serbia (5 times).
From previous quantitative data it is evident that in the same chapter two textbooks used in
BiH (one within the curriculum of Republic of Srpska and the other within the Croatian
curriculum) devote more attention to the events in the neighboring countries (Serbia and
Croatia), than to the events in BiH. Differences in approach greatly influence the
development and understanding of adolescent identity. A sense of belonging in this way
becomes divided into three parts, and qualitative differences in the presentation of certain
events as well as religious and ethnic Other also lead to different interpretations of the
same issues and different attitudes towards the other parts of their own country and to
neighboring countries.
Reconstruction
of
proandconmultiperspectivity

historyteaching

in

Bosnia-Herzegovina:

The reform of history teaching for reconciliation and coexistence in a post-conflict society
implies two possibilities: the construction of a common narrative that would be widely
accepted, or the presentation of conflicting narratives with an aim of their analysis and
1

How many times Bosnia-Herzegovina was mentioned within the chapter on dissolution of Yugoslavia
How many times Serbia was mentioned within the chapter on dissolution of Yugoslavia
3
How many times Croatia was mentioned within the chapter on dissolution of Yugoslavia
2

51

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

discussion. The first method applies to the most divided, post-conflict societies in which it
is safest to choose one narrative which is deemed to be accepted by the majority and thus
avoid further conflicts. However, we can not say for certain that something was the most
secure, since in this situation it is difficult to avoid the resistance of a minority that does
not agree with the offered narrative. If you offer multiple narratives, there is a possibility
for an open discussion, but also for the grouping and selection of "their" narrative, which is
also related to the development of identity and sense of belonging.
Multiperspectivity implies interpretation of the past in a way it looks from our perspective
but also from the perspective of those who perceived past events. While learning different
perspectives students acquire richer and more complex knowledge based on mutually
conflicting narratives (Stradling, 2003). However, despite the emphasis on empathy in
access to students during the teaching of history, multiperspectivity (especially the way it
is applied in the previously described example of Israel and Palestine) can not be applied in
BiH without the agreement on a common terminology that would be applied to the three
(or maybe more!) narratives.Also, it will be of great importance to leave empty space in
between the three narratives textbooks in order to students and teachers had a space for
discussion, analysis and possible selection of a new narrative. In this way, it would be
clearly stated that both students and teachers can freely and openly discuss all issues until
they do not offend the dignity of the Other.The importance of recognition or acceptance of
responsibility for war crimes may (but not necessarily) lead to a more positive climate in
the teaching of history and therefore, may establish reconciliation. However, since the
views of the importance and prestige of the International Tribunal for War Crimes are
divided, we can not say with certainty that the recognition of guilt, judgment and
punishment can contribute to the establishment of peace, as well as harmonization of
narratives.
However, the key insight that is gained by this analysis is that people never learn history
from a single source, and therefore the teaching and tutorial can be viewed only as
additional resources. Just as it is stated in history textbook from Republic of Srpska, for all
topics that were not covered, or were partially covered, students can consult with parents,
friends, participants in the event, or simply find the relevant sources (books, internet, the
media). Consequently, the number of narratives with three suddenly switches to a much
higher figure, and it becomes almost impossible to track the flow of information and
thought. That is why the advocates of multiperspectivity in history teaching should not
ignore the fact of the existence of a lot of resources and the inability of reducing them all to
only a small empty space between the three constituent narratives (and maybe a few more
non-constituent).
ConclusionandRecommendationsforFurtherResearch
This paper seeks to explore the importance of teaching the history for the construction of
identity, sense of belonging and self-awareness. Also, content analysis of three currently
used history textbooks in the territory of BiH is done regarding the way of writing about
the disintegration of Yugoslavia, the war in BiH and other events from 1992 to 1999
including BiH and neighboring countries, Serbia and Croatia.
It is concluded that the textbooks differ in certain parts of the chapter dealing with the
disintegration of Yugoslavia (the XIV Congress of Yugoslav Communist Party), although
all three are written according to the Guidelines for writing and evaluation of history

52

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

textbooks for primary and secondary schools in BiH. Also, differences are reflected in the
different presentation of certain events in the breakup of Yugoslavia, the way in which the
war in BiH (1992nd to 1995th) was described, as well as the frequency of mentioning of
the neighboring countries, Serbia and Croatia. Also, it is important to note that
multiperspectivity, although desirable, is not expressed in any of the three used textbooks.
However, in order to establish a real difference in the writing, it is advisable to compare
the analysis of history textbooks with those that were used immediately after the war
(1996/1997 school year) in order to determine if indeed there were big differences in the
presentation of certain events. This would be especially important because in that period
there were no guidelines for writing textbooks, so that the authors had full freedom of
explanations and guidance of historical events.
History is not taught only in school. History is taught from a multitude of sources and as
such it affects identity, self-awareness and membership in a particular group and a
particular narrative. What this study does not cover, and what is proposed for future
research is to analyze other sources used to inform students and learn about the past. This
includes everything that teachers additionally included in the educational process in the
form of essays, exercises, additional resources, but also all the students themselves use for
their information: various sources (parents, peers, participants of events), the literature, the
Internet, media and the like. Only a clear analysis of the additional resources may explain
the ways of forming different narratives as well as the possibility of including
multiperspectivity in teaching history in contemporary BiH.
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Stojanoviċ, D. (2008). Konstrukcija prošlosti – slučaj srpskih udžbenika istorije (31-44).
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55

�</text>
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                <text>Social Discourse in History Teaching: Case of Bosnia-  Herzegovina</text>
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                <text>The results of studies of the OSCE Mission in Bosnia and Herzegovina and  the Institute for International Textbook Research Georg Eckert in 2008  have shown that teachers consider the content of textbooks and its'  attempt to express multiperspectivity as the most important criteria for  selection.  Two main aims of this study are: to determine the differences in the  presentation of significant events from BiH history (disintegration of  Yugoslavia, the war in Bosnia 1992-1995) in three history textbooks for  fourth grade secondary schools that are currently in use in the Federation  BiH, the Republic of Srpska and in areas that teach history according to  Croatian curriculum, as well as to observe the ways in which the  educational process affects formation of adolescent identity and  development of tripartite discourse.  In this paper, a method applied includes content analysis as quantitative  method, as well as qualitative method (comparison of content related to  description of same event in three textbooks). Special attention is paid to  the way in which the textbook authors describe the role of neighboring  countries (Serbia and Croatia). Textbooks are analyzed in terms of the  language in which they are written, publishers, and the degree to which  content follows the guidelines for writing and evaluating history textbooks  in elementary and secondary schools in BiH prescribed by the Commission  for the Development of Guidelines for history teaching in BiH from April  2005.  The conclusion is that the three textbooks differ qualitatively, especially  when describing topics such as the collapse of Yugoslavia and the war in  Bosnia (1992-1995). Textbooks do not follow the prescribed Guidelines.  Also, tripartite narrative formed through history classes leads to tripartite  social discourse and therefore seriously impacts ways to reconciliation and  international relations.  Keywords: History, Textbook, Tripartite Narrative, Tripartite Discourse,  Identity, International Relations</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Effects of Shift Working System on Employees' Family
and Social Lives
Recep Kaçmaz
Pamukkale University, Denizli, Turkey
recepkacmaz@hotmail.com
Celalettin Serinkan
Pamukkale University, Denizli, Turkey
cserinkan@pau.edu.tr
Family is considered to be the smallest unit of life, on human life, and an
institution whose effect continues from the birth to the end of life. The
family is born from the culture of its own society and the main influencing
factors in shaping the family are the social and cultural aspects. The factors
that are effective in re-shaping the family institution are, the changes of
the principles that are effective and dominant in the general structure of
society, the changes in the economy and political life and the changes in
the religious and moral culture. Industrial society system has led to
spacious and profound changes in the general life of the society. Changes
in general work and life conditions have influenced the family negatively in
fulfilling its functions as required for modern conditions.
The basic functions of the family can be considered biological, economic,
love, protection, socialization, religion, education and the family as a
function of evaluation of leisure time. With the process of industrialization,
families are shrinking from traditional /extended family to core family. For
this reason, some functions of families are transferred to other institutions
(careers, nursery, kindergarten, etc.), but, for children, none of them can
provide psychological satisfaction by his parents.
In 2010, in Family Values Survey in Turkey related to what matters are very
important in people life, the family is in the first place with 99.3% rate. This
result reveals that the family is indispensable in Turkish society. In another
study held in 2010 by using Family Assessment Scale, it is determined that
as the number of members icrease, the power of the family weakens in
fulfilling the functions and the most problematic function of the family is
found to be not showing interest to each other. At the beginning of
functions, hindered due to the increased number of individuals, behavior
control and communication functions come.

242

�International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Technological progress in the first half of the twentieth century has
developed production-enhancing and efficiency rising methods to solve
the needs of modern society. This situation has caused to the discovery of
the new systems in terms of better use of natural resources and human
power. At the result of the specified developments, non-classical and nonstandard working systems in general and particularly shift working system
have taken place. The shift working system, applied due to some
economic, social and socio-political reasons, brings problems such as
redundancy in work accidents, the disruption of body's circadian rhythm,
degradation of workers' health, needs are not provided full and on time,
disruption of family scheme and disconnection of social environment
relations.
When related literature is reviewed, the studies that the effects of shift
working system on employee health status, sleeping patterns, eating
habits were conducted are observed. The objective of this study is to
analyze the effects of shift working system on the employees' family and
social life. Due to the fact that employee has different roles in business,
family and social life; this study, will create the idea of employee in whole
system approach on the scientific studies on this issue in the future and in
business &amp; family policies, decision-making and applications, and will shed
light on finding solutions on improvement of employee's present
problems.
For sample of study, 10 shift working nurses in the private hospitals, 10
shift working employees in the textile industry , and 10 shift working
security guards in private security industry in Denizli, Turkey, total of 30
shift employees are chosen.
In this study, as a method of data collection, semi-formal pre-prepared
interview questions are applied to each shift employee by one-on-one
consultation.
Keywords: Family, Functions of Family, Shift Working System, Shift
Employee's Family Life.

243

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                    <text>International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Effects of Shift Working System on Employees' Family and Social Lives
Recep Kacmaz
Pamukkale University, Denizli, Turkey
recepkacmaz@hotmail.com
Celalettin Serinkan
Pamukkale University, Denizli, Turkey
cserinkan@pau.edu.tr

Abstract
Family is considered to be the smallest unit of life, on human life, and an institution
whose effect continues from the birth to the end of life. The family is born from the
culture of its own society and the main influencing factors in shaping the family are
the social and cultural aspects. The factors that are effective in re-shaping the
family institution are, the changes of the principles that are effective and dominant
in the general structure of society, the changes in the economy and political life and
the changes in the religious and moral culture. Industrial society system has led to
spacious and profound changes in the general life of the society. Changes in general
work and life conditions have influenced the family negatively in fulfilling its
functions as required for modern conditions.
The basic functions of the family can be considered biological, economic, love,
protection, socialization, religion, education and the family as a function of
evaluation of leisure time. With the process of industrialization, families are
shrinking from traditional /extended family to core family. For this reason, some
functions of families are transferred to other institutions (careers, nursery,
kindergarten, etc.), but, for children, none of them can provide psychological
satisfaction by his parents.
In 2010, in Family Values Survey in Turkey related to what matters are very
important in people life, the family is in the first place with 99.3% rate. This result
reveals that the family is indispensable in Turkish society. In another study held in
2010 by using Family Assessment Scale, it is determined that as the number of
members increase, the power of the family weakens in fulfilling the functions and
the most problematic function of the family is found to be not showing interest to
each other. At the beginning of functions, hindered due to the increased number of
individuals, behavior control and communication functions come.
Technological progress in the first half of the twentieth century has developed
production-enhancing and efficiency rising methods to solve the needs of modern
society. This situation has caused to the discovery of the new systems in terms of
better use of natural resources and human power. At the result of the specified
developments, non-classical and non-standard working systems in general and
particularly shift working system have taken place. The shift working system,
applied due to some economic, social and socio-political reasons, brings problems
such as redundancy in work accidents, the disruption of body's circadian rhythm,
degradation of workers' health, needs are not provided full and on time, disruption
of family scheme and disconnection of social environment relations.
When related literature is reviewed, the studies that the effects of shift working
system on employee health status, sleeping patterns, eating habits were conducted

1

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

are observed. The objective of this study is to analyze the effects of shift working
system on the employees' family and social life. Due to the fact that employee has
different roles in business, family and social life; this study, will create the idea of
employee in whole system approach on the scientific studies on this issue in the
future and in business &amp; family policies, decision-making and applications, and will
shed light on finding solutions on improvement of employee's present problems.
The sample space of this study includes 50 healthcare employees working with shift
system in healthcare sector in Denizli/Turkey. For the collection of data,
predetermined semi-structured interview questions are used. The interviews are
conducted through face-to-face conversations.
As a result of the study, the most influential criteria on the family lives of the
employees are identified to be: non-regular meals in the family, not-having time
together with the family members and negative communication within the family.
Furthermore, not-attending effectively to the social events such as conferences,
seminars, panels, symposiums, scientific meetings, and exhibitions; in-efficient
relationships with relatives and in-efficiently playing social roles and
responsibilities are determined to be the most influential social criteria.
Key Words: Family, Family Life, Shift Working System, Employee, Social Life,
Flexible Working

Introduction
Family, as the smallest unit of the life, has an influence on human life starting before the
life until the end of the life. Beside physical influence, Family shapes human mentality
with its economic and community related aspects. It can be asserted that today’s family
structure has developed according to the changes with the industrial revolution. If the
influence of socio-economic structure on the family is considered, life styles and
conditions have impacts on the people and family structures. Unemployment, poverty,
work hours, transportation difficulties, life conditions, etc. are suppressing and shaping the
future structure of the family.
Shift work system, by both increasing the probability of having accident during the work
and spoiling circadian rhythm of the employees’ bodies, exposes their bodies an
extraordinary working style (Finn, 1981: 32). However, the employee should also be
considered as a member of society beside his/her physiologic aspects. Therefore, shift
work system influences both social and physiologic aspects of the employees and excludes
them from the communal life.
This study, by systematically evaluating the employee in shift work system, mainly aims to
identify the influencing criteria on his/her family and social life. Since the employee
whose problems in family and social environment are reduced to minimum can focus on
his/her work, the efficiency will be increased. By the help of this study, it is aimed to
contribute to the future scientific studies in this area, in the decisions related to workfamily policies and the negative impacts of shift working system on the family and social
life. Furthermore, it may be helpful in developing solutions about the potential problems.
This study includes female employees in shift working system in healthcare sector in
Denizli Provincial Hospital. In this study, a semi-structured interview methodology is

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employed on 50 female healthcare personnel. At the end of the study, the important
influence of shift working system on the family and social life is explored.
Theoretical Framework
In this research, initially the subject is evaluated theoretically by stressing on the family, its
functions, shift working system and its impacts on family.
1 Overview of Family
Soyyiğit (2002) express that family, which has the duties of satisfying the regularity and
strengthening the society, is a training place for the children; a trustworthy environment for
the couples; the most important structure among the others as the fundamental source of
them. Furthermore, he also suggested that despite its structure is different for every society,
it is not possible to think a structure without family. Soyyiğit (2002) also stated that the
most influenced unit is the family from the change in industrial revolution. The following
impacts of industrial revolution on the family can be given (Soyyiğit, 2002:85-87):
1. In transition from the wider family to the nuclear family, the power share has been
changed. While the father was influential in paternalistic family, there are appeared
equal rights and powers of each family member in a nuclear family.
2. The marriage ratio is decreased and a suitable environment for modern and
childless families is prepared.
3. The mostly influenced structure is the family as a result of fast changing
technological environment in every aspects of the life. Television, by entering to
the family environment, takes the central focus instead of cultural integration,
regular reading habits and talks.
4. Besides industrialization, apartment life has reduced the size of large Turkish
Families.
5. The elders as the providers of culture are moved away from the family and the
children as the providers of the integration are sent to kindergartens.
6. With the industrialization, the relationships among the relatives are weakened.
7. The women who want to get benefit from the industrialization have started to seek
duties in every aspect of work life. The technology appeared as a result of
industrialization has changed the position of women within the family. The time for
housework’s has been reduced with the invented tools and therefore their time to be
spent outside has increased.
Tezcan (2005), by analyzing the family from socio-cultural perspective from the beginning
of announcement of republic till now, states that family is still an influential unit despite its
structure has changed through the history. When the Turkish family composition is
examined, many types of family structures from large traditional family to the nuclear
family and one-parent families. Traditional urban family characteristics are changed and
they took the forms of city life because of the wide influence of industrialization and
urbanization. However, there exist still traditional features of Turkish family. It can be
assumed that family structure continues to have nuclear family structure in the future by
considering the research performed by Başbakanlık Aile ve Sosyal Araştırmalar Genel
Müdürlüğü and TÜİK in 2006. It is reported that Turkish families are nuclear (80,7%),
large (13%) and single (6%) (Şentürk, 2008).
However Uludağ (1997), since postmodern school criticize every idea as a result of
enlightment idea, it approaches every social structure by the same manner. Postmodernists

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evaluate the family in three steps including social aspect, the relationship between two
people and fashion life style (Uludağ, 1997).
2 Family and its Functions
Family has biologic, psychologic, economic, social, legal, etc. aspects. It satisfies the
continuity of human beings existence through biological relations, starts the process of
socialization, has the rules about the relationships between the members, and transmits the
culture to the next generation (Sayın, 1990:2).
Economic, social, cultural, educational and psychologic functions make the family the
fundamental unit of the community and communal structure. Born children take the
necessary initial information about the community and the culture within the family and
start the interaction with the social environment and the other people there (Gökçe, 1996:
155). Moreover, family has important roles from the couples’ perspectives. Being mother
and father, wife and husband and the related responsibilities enhances their life pleasure.
Family membership makes the person happy. Family also supports psychologis and social
aspects of the couples by providing a regular life style (Şentürk, 2008: 10).
Fundamental functions of the family can be considered as biologic, economic, protective,
socialization, religion, education and free time activities (Tezcan, 2005). As a result of
industrialization, the family becomes nuclear and some of its functions are left to another
units. However, love, biologic and socialization of the children functions continue to be the
fixed functions of the family. Therefore, the importance of the family still exists and the
functions of the school increase continuously. However, Çelenk (2003) suggests that the
information derived at school should be strenghtened inside the family (Çelenk, 2003: 30).
Alacahan (2010), by using family evaluation scale which includes problem solving,
communication, rolles, emotional behavior, giving necessary care, behavior control and
general functions, provides the following results (Alacahan 2010: 297-298):
1. When the family functions are considered, despite many functions are taken
individually, they can be suggested as interrelated. A failure in one function may
give negative results on the other functions.
2. When the number of members increases, the strength of the family reduces while
satisfying its functions especially in behavioral control and communication
functions.
3. The most important function is giving the necessary care to the other members of
the family.
4. Every family in today’s life has some difficulties in satisfying its functions.
5. Especially the work conditions weaken the communication between the member
and his family and bring different units for the relationship between parents and
children (babysitter, kindergarden, etc.). These cannot provide the satisfaction of
the children as their parents can do.
Gökçe (2011) suggests that the differences in social level effect the family in two different
aspects: (1) as a result of the development of other external units outside the family, these
units take some responsibilies of the family and (2) social problems by influencing family
internal dynamics causes problems inside the family (Gökçe, 2011:52).

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3Shift Working System and its Subsequent Attendant Problems
Machines, systems and personnel continue to their work outside ususal working hours in
shift working system (Odabaşı, 1981; Eke, 1981). Shift working system is the way of
benefiting from the full all day capacity. Different economic and social needs bring this
working system as an irrevocable application. However, since night shifts are more
exhaustive, abusive and hard, they needs to be cared more compared to the day shifts.
The related literature reports the problems with shift working system as in the following:
the increase in work accidents, changes in health issues of the personnel, dissatisfying the
needs on time, the corruptions of family layout and social relationships. This study
considers the corruptions of family layout and social relationships.
Corruption of Family Layout: The fundamental duties of the father in the family are
earning the money; protecting the family members; finding the solutions for family
problems and approaching them in a warm manner. However, mother is taking the
responsibility of houseworks and care of children. Because of changing family structure as
a result of developing communities, women enter to the business and therefore men
become more active in houseworks and care of the children. If men, women, or both work
in a family in a shifting work system, these duties cannot be successfully accomplished and
the form of family corrupts. One of the most negative effects of night shifts for husband is
disturbing the duty of protecting the house (Özkalp, 1984:229). Many studies have
revealed that wives whose husbands are at work during the nights are scared very much
(Finn, 1981: 33). However, this problem can be somehow overcomed by employing night
shift working system. Night workers are also face to face with providing limited time for
their spouses (Özkalp, 1984: 230). Moreover, nightworkers are detected not to share their
time with their children and cannot provide sufficient care for them (Bilgin, 1984: 24).
Since nightworkers after hard working conditions at work come to the house very tired and
want to have rest, they have difficulty in satisfying the desires of their wives and children.
When women, after working all the night, come to the house in the morning and see that
all the members are awakened. Therefore, they start for houseworks and cannot find the
opportunity for resting. If the couples work in different shifts, the problems become more
and they can be together less frequently. This may cause a communication problem
between them and damage their trust. Working in different shifts removes the stability in
family environment and the opportunity to overcome the problems together and therefore
causes high level of family problems.
Disconnection of Social Environment Relations: People become members of different
social groups along their lives such as a family, a fried group, a volunteer association, a
work environment group or a political party. Therefore, they have some responsibilities for
their roles in those specific groups. Shift working system spoils the life system of the
member and prevents some benefits of him, weakens his relationships with the
environment, and reduces social activities. They seem to be the member of those
communities but they are not in reality. Nightworkers who do not want to cut the
relationships with those groups can less frequently attend the meetings with them.
According to the results of a research performed in USA, while 48% of dayworkers can
visit their friends once a week, the ratio reduces to 34% for the workers in shift working
system (Braddick, 1966: 12). According to the results of a study performed in Turkey, 98%
of the workers in shift working system stated that they could visit their relatives less
frequently compared to the regular day working system. 90% of the respondents stated that
they could also be together with their friends less (Bilgin, 1984: 32-33). Furthermore,
attending to the voluntary actions of some associations is very difficult for the workers in

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shift working system. Some studies’ results have provided supportive results for this claim
(Finn, 1981:134).
Method of the Study
Objective of the Study: This study aims to identify the influence of shift working system
in healthcare sector on the family and social lives of the healthcare staff.
Sample of the Study: includes 50 healthcare staff in healthcare organizations in
Denizli/Turkey.
Data Collection Method: A previously constructed semi-structured interview is used as
the data collection method. 10 questions are asked for the respondents’ demographic
information, 15 questions are used about their family lives and 15 questions are asked for
their socil lives. While constructing the questions about Family life, Family evaluation
scale, Family Life standards quality scale and Work-Family Life conflict scale are used.
While developing the questions related to Social life, the literature review about sociologic
and cultural life is used.
Model of the Study: This study is performed as a qualitative research model. One of the
fundamental aims of qualitative research is reporting the respondents’ idea from an
unbiased perspective.
Data Analysis: The answers of the respondents, positive (yes), partially and negative (no),
are analyzed and by considering their percentages tables are formed. Furthermore, for each
question, the respondents’ opinions are given as examples. In the conclusion part, (by
summing the respondents’ answers with partially and negative), the criteria of the
employees are ranked from the highest to the lowest degree of importance.
Assumptions: This study initially assumes that the most dominant party on the form of a
family is women. This assumption is parallel to the findings of Gönüllü and İçli (2001).
They identified that 64.2% of women workers agree on that the most important duty of
women is caring husband and children (Gönüllü and İçli, 2001:94). Second assumption
believes that women can be extremely useful especially in parents-children relations
because of the given instinct emotion. According to the results of one study in Textile
industry, 72.7% of the women workers believe that children are the source of love and
42.6% want to grow their children as a good person in terms of future expectations
(Gönüllü and İçli, 2001:97). This study furthermore assumes that the respondents provide
reliable information.
Constraints: There are two types of constraints on this study. First, only the respondents
from healthcare sector are considered. This cannot allow a comparison among sectors. The
second is selecting only female respondents cannot give the opportunity to compare the
responses from the different genders.
The Findings of the Study
The collected information is analyzed under three subheadings including their
demographic information, family life and social life.
1Demographic Information
There are totally 50 female healthcare respondents attended to the study. Two of them are
medical officer, 37 of them are nurses, 10 of them are obstetricians and one of them is
emergency care technician. Eight respondents are below 30, 23 respondents are between 31
and 40, 17 of them are between 41 and 50 and two are older than 50. If the education levels
of them are considered, five have high school degrees, 19 have college degrees, 25 have

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undergraduate level of degrees and one has master degree. When the work experiences of
the respondents are evaluated, 10 of them have 1-10 year of experience, 18 respondents
have 11-20 years of experience and 22 of them have 21-31 years of experience. There are
41 married and remaining 9 single in the population. 39 of the respondents’ husbands are
working and the remaining two are retired. 15 respondents’ husbands are found to be also
working in a shift working system. 43 of the respondents are observed to have children.
The respondents are detected to have trouble with the following shifts: 1 respondent for
08:00-17:00, 1 respondent for 17:00-24:00, 31 respondents for 17:00-08:00 and 24:0008:00, 4 respondents for all the day (24 hours), 8 respondents for the weekends and
remaining 5 did not answer.
2 Family Lives of Shift Working Employees
In this section, the issues related to family life of the respondents are reported. They are:
1- Interaction within the Family: Do you spend time with your family? Do you support
each other in order to reach your goals? Everybody in your family is in closer and
harmonic relationships with the remaining members? Does your work schedule influence
the family meal hours? are the questions reported in this section and their percentages are
given in Table 1:
Table 1: Respondents’ Opinion about the questions for Interaction within the Family
Criterion / (%)

Yes

Partially

No

Spending time with family

30

9

11

%

60

18

22

To be in harmony in family

38

5

7

%

76

10

14

Negative influences on dining hours in family

43

2

5

%

86

4

10

The following examples can be given by considering the above criteria: I use efficiently
holidays and weekends. There happens a problem when an extraordinary event becomes
after shifts. Work environment takes all my energy. We can be together only in dinner time
in the evening. Night and weekend shifts influence much. I cannot be with my children
during 17:00-08:00 shifts. Weekends, I become not social. Tiredness at the end of Rush
hours and the time after shifts influence me negatively. In evening shifts, I get my dinner
early. I missed having breakfast. My children are affected negatively because of nonregular meal times.
2- Communication in Family: The answers for the questions are given below table: Are
you outspoken inside the family to each other’s? Do you share your emotions (sadness,
happiness, pleasure) with your family members? Do you speak everything clearly? Does
your working style influence your communication inside the family?
Table 2: Respondents’ opinion about the communication inside the family
Criterion / %

Yes

Partially

No

Outspokenness in family life
%

44
88

5
10

1
2

Effects of communication inside the family
%

33
66

6
12

11
22

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

The following samples from the answers of the respondents can be given according to the
above questions: I solve my work related problems by myself. We are outspoken. We
speak everything inside the family. Work hours reduce the sharing inside the family. I
cannot give attention to my family, when I am under stress. I do not tell the problems at
work to my family. Since we are caring the patients in the hospital, we are storing the
stress inside and cannot stop ourselves at home. Sometimes, I do not see my husband for
36 hours. When we are tired, we may live communication problems. When I have shift
duty, I get angry so much and wrongly understand everything. The stress as a result of
work life sometimes negatively influences our communication. Since both my husband and
I work in a shift working system, we do not have the opportunity to have some time with
my husband.
3- Problem Solving inside the Family: The answers for the questions: Do you solve your
problems inside the family? Do you seek solutions together? Do you discuss the
implemented solution later inside the family? Are presented below table 3.
Table 3: Respondents’ opinion about solving the problems inside the Family
Criterion / (%)

Yes

Partially

No

Discussion of the problems inside the family

43

4

3

%

86

8

6

Finding solutions to the problems inside the family

35

6

9

%

70

12

18

Some samples from the answers of the respondents about this group of questions can be
given as: Yes, we solve the problems together. We can generally overcome the problems
and the solutions are generally valid. We talk and discuss the problems inside the family
and try to find solutions. It works generally. We cannot track the implementation of the
solutions. We can decide on the computer usage of children but we cannot control the
decision. I always try to solve the problems in the family. We find the solutions and try to
implement them, but sometimes it may not be successful. Everybody tries to solve the
questions by himself.
4- Fulfilling Parents' Responsibilities inside the Family: The answers and their
corresponding percentages for the question “Do you efficiently perform your
responsibilities for your children such as tracking their homework, true selection of friends,
value education and etc.” are provided in Table 4.
Table 4: Respondents’ opinion about parents' responsibilities inside the family
Criterion / (%)

Yes

Partially

No

Irresponsive

Fulfilling parents' responsibilities inside
the family
%

26

13

4

7

52

26

8

14

Some samples from the answers of the respondents about above criterion can be given as: I
am trying to efficiently perform. If I do wrong, I promise not to repeat them. I am trying
whether it is not effective. If I am at home, I care. However, when I work my husband
takes the responsibility. I cannot find time for tracking their homework. If I am not
stressed, I care for them whether it is not effective. I am trying to track their homework but

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it is not enough. I become generally alone about this issue. Parents meeting and related
activities are generally organized in weekdays. We cannot ask permission every time.
Because of time limitation and work hours, sometimes I cannot fulfill my responsibilities. I
can have difficulty while caring the children such as completing the homework.
5. Basic Family Functions:The answers and their corresponding percentages for the
questions “Do you clearly say your problems and emotions to eachothers inside the
family?”, “Do you share your fears and anxiety with your family members?” and “Are you
tolerant to the others inside the family?” are shown in Table 5.
Table 5: Respondents’ opinion about Basic Family Functions
Criterion / (%)

Yes

Partially

No

Sharing troubles and feelings in family

35

11

4

%

70

22

8

Being tolerant in family

36

10

4

%

72

20

8

Some of the samples from the answers of the respondents about this group of questions can
be given as: We share very thing inside the family. We can overcome our problems.
Everything is common in the family. I can openly tell my fears and good feelings. Children
can be timid to their fathers for some issues. Sometimes I cannot share everything with my
husband and be fearful. I am trying not to express my problems. I cannot be tolerant every
time because of day stress and tiredness. I share my feelings, but sometimes we cannot
handle.
6. Work Life-Family Life Balance: The following table presents the answers and their
percentages for the question “Do you have a balance between your work life and family
life? If not, which side of the balance weights more?”
Table 6: Respondents’ opinion about Work Life-Family Life Balance
Criterion / (%)

Yes

No
31

Work is
dominant
27

Family is
dominant
4

Work Life-Family Life
Balance
%

19
38

62

54

8

Some comments of the respondents about this question can be ordered as follows: Since I
return home late, I cannot find the balance between them. I have difficulty in giving my
family necessary time. Work stress cannot be forgotten at home. We are continuously
revising the day’s deficiencies. Sometimes it continues during my sleep. Work life weighs
more. We cannot provide time for our family. We say that we are working for our family,
but we are only caring their material issues. We are exhausting while working. Much of
my time is spent at work. I cannot share time for home. Family side weighs more. My
family always comes first.
4.3. Social Life of Shift Working Employees
The respondents’ social life related opinions are analyzed under five sub-headings:

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1. Communal Role: Table 7 provides the answers and their percentages about the question
“Do you believe that you satisfy your communal role as a member of the family, a friend
group or an enterprise?”
Table 7: Respondents’ opinion about Communal role
Criterion / (%)

Yes

Partially

No

Fulfillment of Communal role

21

22

7

%

42

44

14

Some examples of the respondents about this question can be given as follows: Yes, I
believe and do my best. I share my spare time after work firstly for my family and then for
my communal role. I fulfill as both a firm owner and a family member. I try to fulfill as
much as possible but I have difficulty. We are trying as both a friend group and family
member, but we don’t have time for this. As a mother, I cannot share my time for my
children. I suppose I am not sufficient.
2. Neighborhood Relations: The answers and their percentages about the question “How
are your relationships (greetings, paying visits, receiving guests, etc.) with your neighbors
in your apartment life?” are presented in Table 8.
Table 8: Respondents’ opinion about neighborhood relations
Criterion / (%)

Yes Partially

Effectiveness of neighborhood
relations
%

No

22

21

7

44

42

14

Some examples of the respondents about the above question can be ordered as follows:
our relations are quite fine. We greet our neighbors and visit them when we have
opportunity. We are in good relations with our neighbors. I receive sometimes my
neighbors as guests. Our neighborhood relations are weak and disconnected. I greet but
visit them very limited. We only greet each other. I do not have time to increase my
relations. My neighbors are also working; we are meeting when it is suitable. I cannot visit
them frequently, because I cannot find time. Our relations are limited because of my work
hours. I cannot spend my time home, since I am working. Therefore, if we meet at the
door, we greet each other. However, I cannot have guests home.
3. Friendship Relations: Table 9 shows the answers and their percentages about the
questions “How are your relationships with your friends at work and other friends outside
the work environment? Do you visit your friends and plan some activities with them?”
Table 9: Respondents’ opinion about friendship relations
Criterion / (%)

Yes Partially

Effectiveness of friendship relations
%

10

26
52

22
44

No
2
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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Some examples of the respondents about this criterion can be provided as follows: I visit
my friends. I attend to the planned activities. I cannot visit my friends except for illness
and death. I do not have opportunity to visit except health issues. I do not have to interact
too much with my friends. We cannot find time for visiting my friends. Because of hard
working, after a busy and tiring day, accepting the visits becomes very hard.
4. Relations with Relatives:In Table 10, the answers and their percentages about the
questions “How is your relationship with your close and distant relatives (visiting, sharing
their happiness and troubles, etc.)?” are provided.
Table 10: Respondents’ opinion aboutrelations with relatives
Criterion / (%)

Yes Partially

Effectiveness of relations with relatives
%

17
34

No

31
62

2
4

By considering the above criterion, the following examples can be given from their
statements: We keep our relationships with the relatives hot. I try to be with them as much
as possible. I try to be connected with them. We have good relationships with the relatives.
We try to support each other. We are continuously in touch with my relatives. I try to help
them in every issue as much as possible. Because of my work, I cannot share time for
them. We can meet them in very special activities. Even in their illnesses, we cannot visit
many of them. Since they are away, I talk them on phone very much. Our visits can only
happen in annual leaves. Since they are outside the city, work hours prevent the
relationship.
5. Cultural Activities:The answers and percentages for the question “Do you give
importance for the cultural activities (conferences, seminars, panels, congress, scientific
meetings, shows and exhibitions, etc.? Do you attend cultural activities effectively?” are
provided in Table 11.
Table 11: Respondents’ opinion aboutcultural activities
Criterion / (%)

Yes

Partially

No

Participation on cultural
activities
%

15

20

15

30

40

30

From the perspective of this question, the following examples about the respondents’
answers are given as: I give importance to cultural activities very much. If I find an
opportunity, I try to attend them. I force my conditions to attend them. I think they are
effective for my personal career. I give importance very much and attend if I have time.
Yes, if it was inside the hospital, but outside the hospital I don’t have time. I give
importance, but I cannot attend after work hours. I give importance, but I cannot attend
effectively. Unfortunately, I cannot share time for them.

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Conclusion and Recommendations
European Foundation for the Improvement of Living and Working Conditions
(EUROFOUND) analyzed the countries under eight categories from the perspectives of
work and family life balance in the report of second European Life Quality survey in 2007.
Denmark, Finland and Sweden are reported to have the highest conditions by satisfying
work and family life balance. The worst countries from this perspective are observed to be
Romania and Bulgaria in the seventh group. However, Turkey and three other European
Union candidates took place in the eight categories (Erdoğan, 2010:24).
When human being is considered as both biologic and sociologic entity, in this study,
employees in shift working system are analyzed from these two perspectives. The
following findings are detected:
Most of the respondents asserted that they have difficulty more in night shifts. This can be
explained that the majority of the respondents are married and have children. Moreover,
night work is reported to be more exhaustive in the literature.
The most influential criterion about shift working system on the family life of the
respondents is detected to be the irregularity of meal hours. Not having time with the
family, negatively affected communication inside the family, not performing family
responsibilities, not sharing the emotions within the family, not finding solutions within the
family, not being tolerant inside the family and not being in a harmony inside the family
follow respectively. The least effective criteria on the respondents are not talking every
problem inside the family and unclear behavior of family members with each other’s.
More than half of the respondents answered the questions about work and family life
balance that it is not balanced and work life is more dominant on family life.
When the most important criterion about the influence of shift working system on social
life is considered, the respondents asserted that they cannot attend the cultural events such
as conferences, seminars, panels, congress, scientific meetings, shows and exhibitions, etc.
this can be explained by the education level of the respondents. Since more than half of the
respondents have undergraduate degrees. The remaining criteria are ordered as follows:
they cannot perform the necessary actions of relative relationship, communal role neighbor
relationships. The least effective social life criterion is found to be not sufficiently
performing the friendship relations.
As Yavuz Sultan Selim told, “The most favorable object is believed to be government in
the society. In fact, one breath health is the most important government”. In order to
involve women into work life, socio-cultural barriers which they met should be removed.
Since family and social life problems of healthcare employees are directly influential on
their services, their work efficiency and service quality can be affected negatively.
Therefore, service takers may not be satisfied with healthcare employees.
Incompatibility between work and family life can be reduced by: seeking the solutions
with all possible parties through social dialogues, increasing and differentiating care
services for children, reducing the costs of children care services, providing a flexible work
environment for female employees for children care and permission for parents-school
relationships; allowing female workers, during some periods, to pass from full time
employment to part-time employment, providing easy entrance and exit for females to

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workforce market, providing part-time and fulltime flexible work hours, management
support for solving work related problems and training the employees to overcome stress
and communication problems. Furthermore, it can be stated that these may be influential
for family responsibilities, gender related problems and satisfying the balance between
work and family life.
When the socio-cultural dimension of human being is evaluated, strengthening the social
friendship relations, enhancing corporate social responsibility, planting corporate memory
forest, organizing some activities such as picnic and trips by including family members,
interorganization sport tournamnets, sport sallons in work environment, organising
seminars and courses for personal and career development, planning career development,
greeting the special days of the employees (personal-birthday, new year, baby birth, etc
and professional (eg. medicine day), organising activities at the end of the work day
(music, art, cinema, etc.), professional and cultural book reading sessions and hours
support social life of shift working system employees.

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Erdoğan, S. (2010). İş ve Aile Hayatı Çatışması, Çalışma ve Sosyal Güvenlik Bakanlığı,
AB Koordinasyon Dairesi Başkanlığı Bülteni, Issue:53, March - April – May,
2010, Ankara.
Finn, P. (1981). Effects of Shift Work on The Lives of Employees, Management, Labour
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Gökçe, B. (1996). Türkiye’nin Toplumsal Yapısı ve Toplumsal Kurumlar, Savaş
Publications. Ankara.
Gökçe, B. vd.(2011). Aile Sosyolojisi, Anadolu Üniversitesi Yayını No: 2306, Ağustos
2011, p:52, Eskişehir.
http://www.ilkogretim-online.org.tr, 15.02.2013.

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http://www.zekeriyyauludag.com/icerik/makaleler/makaleler.html; 15.02.2013.
Gönüllü, M. and İçli, G. (2001). Çalışma Yaşamında Kadınlar: Aile ve İş İlişkileri, C.Ü.
Sosyal Bilimler Dergisi, May 2001, 25(1), 81-100.
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Özkalp, E. (1984). Gece Vardiyası ve Çalışanlar Üzerine olan Sosyo-Psikolojik Etkileri.
Anadolu Ün. İkt.ve İd. Bil. Fak. Der. Eskişehir.
Sayın, Ö. (1990). Aile Sosyolojisi, Ege Ün. Ed. Fak. Publications. No:57, İzmir.
Soyyiğit, R. (2002). Sanayileşmenin Türk Ailesi Üzerine Sosyal Etkileri, Master thesis,
Süleyman Demirel Üniversitesi, Sosyal Bilimler Enstitüsü, Isparta.
Şentürk, Ü. (2008). Aile Kurumuna Yönelik Güncel Riskler. Aile ve Toplum, T.C.
Başbakanlık Aile ve Sosyal Araştırmalar Genel Müdürlüğü Eğitim - Kültür ve
Araştırma Dergisi, Year: 10, 4(14), April - May – June.
Tezcan, M. (2005). Cumhuriyetten Günümüze Türk Ailesinin Dünü, Bugünü ve Geleceği,
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mahmut%20tezcan.htm; 15.02.2013.
T.C. Başbakanlık Aile ve Sosyal Araştırmalar Genel Müdürlüğü. (2010). Türkiye’de Aile
Değerleri Araştırması, Ankara.
Uludağ, Z. (1997). Post modern Pedagoji. OMÜ Eğitim Fak. Dergisi, 10, Samsun.

14

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                <text>Effects of Shift Working System on Employees' Family  and Social Lives</text>
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                <text>Family is considered to be the smallest unit of life, on human life, and an  institution whose effect continues from the birth to the end of life. The  family is born from the culture of its own society and the main influencing  factors in shaping the family are the social and cultural aspects. The factors  that are effective in re-shaping the family institution are, the changes of  the principles that are effective and dominant in the general structure of  society, the changes in the economy and political life and the changes in  the religious and moral culture. Industrial society system has led to  spacious and profound changes in the general life of the society. Changes  in general work and life conditions have influenced the family negatively in  fulfilling its functions as required for modern conditions.  The basic functions of the family can be considered biological, economic,  love, protection, socialization, religion, education and the family as a  function of evaluation of leisure time. With the process of industrialization,  families are shrinking from traditional /extended family to core family. For  this reason, some functions of families are transferred to other institutions  (careers, nursery, kindergarten, etc.), but, for children, none of them can  provide psychological satisfaction by his parents.  In 2010, in Family Values Survey in Turkey related to what matters are very  important in people life, the family is in the first place with 99.3% rate. This  result reveals that the family is indispensable in Turkish society. In another  study held in 2010 by using Family Assessment Scale, it is determined that  as the number of members icrease, the power of the family weakens in  fulfilling the functions and the most problematic function of the family is  found to be not showing interest to each other. At the beginning of  functions, hindered due to the increased number of individuals, behavior  control and communication functions come. Technological progress in the first half of the twentieth century has  developed production-enhancing and efficiency rising methods to solve  the needs of modern society. This situation has caused to the discovery of  the new systems in terms of better use of natural resources and human  power. At the result of the specified developments, non-classical and nonstandard  working systems in general and particularly shift working system  have taken place. The shift working system, applied due to some  economic, social and socio-political reasons, brings problems such as  redundancy in work accidents, the disruption of body's circadian rhythm,  degradation of workers' health, needs are not provided full and on time,  disruption of family scheme and disconnection of social environment  relations.  When related literature is reviewed, the studies that the effects of shift  working system on employee health status, sleeping patterns, eating  habits were conducted are observed. The objective of this study is to  analyze the effects of shift working system on the employees' family and  social life. Due to the fact that employee has different roles in business,  family and social life; this study, will create the idea of employee in whole  system approach on the scientific studies on this issue in the future and in  business &amp; family policies, decision-making and applications, and will shed  light on finding solutions on improvement of employee's present  problems.  For sample of study, 10 shift working nurses in the private hospitals, 10  shift working employees in the textile industry , and 10 shift working  security guards in private security industry in Denizli, Turkey, total of 30  shift employees are chosen.  In this study, as a method of data collection, semi-formal pre-prepared  interview questions are applied to each shift employee by one-on-one  consultation.  Keywords: Family, Functions of Family, Shift Working System, Shift  Employee's Family Life.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Exploring the Potential Contribution of B&amp;H Diaspora to
Economic
Lejla Kamenjas
Sarajevo, Bosnia and Herzegovina
lejla.kamenjas@gmail.com
Bosnia and Herzegovina has recently experienced a period of violent
conflict that caused mass emigration of around one fourth of its
population. In the period following the conflict, we have seen a process of
establishment of a strong transnational community of B&amp;H Diaspora. This
thesis aims to explore possible solutions for increased involvement of B&amp;H
Diaspora in enhancing its economic development. Overview of the current
contributions of B&amp;H Diaspora is first provided. It includes remittances,
skills transfer, investment, tourism, and other areas of contribution. Then,
the results of the survey originally conducted for this thesis, providing
information about potential available for exploiting it for, and willingness
of B&amp;H Diaspora to use it for, economic development of B&amp;H. Based on
the survey analysis, alternative solutions for engagement of diasporas in
economic development of a country, available in literature, were reviewed
and their appropriateness, effectiveness and means of implementation
were discussed. The results of the thesis reveal large potential of B&amp;H
Diaspora that still remain unexploited and provides a range policy
recommendation for B&amp;H institutions dealing with the economic
development of the country, offering solutions for enhancing large
contribution of B&amp;H Diaspora.
Keywords: Migrations, Diaspora, B&amp;H, Potential, Diaspora Survey.

188

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                    <text>International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Exploring the potential contribution of B&amp;H diaspora to economic
development of B&amp;H1
LejlaKamenjaš
Centre for Economic Development and Research, Sarajevo, Bosnia-Herzegovina,
kamenjas@cedar.ba

Abstract

Bosnia and Herzegovina (B&amp;H) was subjected to a period of violent conflict
that caused mass emigration of around one fourth of its population. In the
period following the conflict, we have seen a process of establishment of a
strong transnational community of B&amp;H Diaspora. This paper investigates
how the Diaspora enhances the economic development of B&amp;H on a unique
survey conducted in 2012; it then investigates if additional forms of
economic support are in place. Based on the survey analysis, alternative
solutions for engagement of Diasporas in economic development of a
country, available in literature, were reviewed and their appropriateness,
effectiveness and means of implementation were discussed. The results of
the article reveal large economic and investment potential of B&amp;H Diaspora
that still remains unexploited and provides a range policy recommendation
for B&amp;H institutions dealing with the economic development of the country,
offering solutions for enhancing large contribution of B&amp;H Diaspora.
Keywords: migrations, diaspora, Bosnia and Herzegovina, potential,
diaspora survey
Introduction
Migration and development are no longer been considered separate, but rather interlinked
and complementary issues. The focus of the debate has shifted from the negative effects of
migration to the potential benefits migrants can offer as agents of development for both
their home and host countries. Many developing countries rely on diaspora businesses,
investments and knowledge as main drivers of their economic development. Bosnia and
Herzegovina (B&amp;H) well illustrates ongoing trends towards diaspora engagement and
showing the complexity of this topic. The potential of Diaspora is recognized and some
efforts are made both from government and international institutions to mobilize B&amp;H
diaspora for development. However, the issue is still very challenging task, since there is
no consensus within B&amp;H institutions about the issue, institutional capacities are rather
weak, and diaspora is divided along ethnic lines, where ethnic Serbs and ethnic Croats are
more interested in contributing to the development of Serbia and Croatia, respectively.
Consequently, this paper aims at investigating the potential for contribution, willingness
for contribution, and possible means of contribution of B&amp;H Diaspora to the economic
development of the country.
Bosnia and Herzegovina‘s historical situation and wars that have occurred on this area
contributed to higher level of migrations, so nowadays BIH is placed among the top ten
1

This research is a part of the project named:„Linking Rural Entrepreneurs and Diaspora in Albania and
Bosnia and Herzegovina―, under the RRPP Western Balkans.

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

countries with the largest diaspora as a share of population, according to the estimates by
the Ministry of Human Rights and Refugees (MHRR) reported in the BIH Migration
Profile for 2011. International organization for Migration (IOM) and Migration and
Development Department, recognize the link between migration and development as
increasing. Migrants make considerable progress and contribution worldwide, through
their involvement in capacity building projects in their origin country, remittances they
send back home, knowledge, education and connections they established in migrant
country. Generally, migrant contribution can be distinguished as: human capital and
financial advantages. All of the above contributes to technological development, economic
activities and cultural enrichment.
The purpose of the paper is to determine willingness and opportunities of BH Diaspora to
invest their assets in origin country. We will determine economic potential of B&amp;H
diaspora due to increase of economic activity in BIH.
We set the research question as follows:
What is the current potential of BH Diaspora and what are the possible solutions for
improving possible economic engagement in Bosnia and Herzegovina?
Paper is further organized in three main sections. Section 1. Problem description focuses
on BIH Diaspora and its current engagement, Section 2. Data and Methodology describes
the sampling scheme, descriptive and inferential methodology and gives the results of the
analysis, Section 3. Conclusion sets the concluding remark and the policy
recommendations.
Problem Description
Territorial status and historical events in Bosnia and Herzegovina created such an
environment suitable for migrations so BIH have a long migration history which started in
early 60‘s when first wave of migrants left BIH for work opportunities abroad, so called
―guest workers‖ (Germ. Gasterbeiters). Germany was traditionally destination country of
labor migrants from ex-Yugoslavia in the first wave, but also many migrants left to Austria
and other Western Europe countries.
Second period which matches with the war 1992-95, was marked by mass population
displacement of about half of the entire population. UNHCR data estimates the total
number of refugees at the end of 1992 was around 1.8 million, and the most interesting
countries for our migrants were neighboring countries as Croatia (714.000 migrants),
Serbia and Montenegro (495.000 migrants) and around 537.000 migrants outside exYugoslavia. (Tabeau &amp; Bijak, 2005). In that first wave there was another large outflow, in
a time when Srebrenica massacre happened. ―This is in line with generally observed
patterns of forced migration, when people flee to neighboring countries first, and then
chose more distant destination attracted by economic opportunities (acting as push factors)
or lack of prospects in the neighboring countries (acting as pull factors).‖ (Kačapor-Džihić
&amp; Oruč, 2012).
Based on BIH Migration Profile for 2010 the leading destination country of Bosnian
migrants were again neighboring countries where 40% of them left to Croatia, Serbia,
Montenegro or Slovenia, while around 28% left to Germany, Austria (7%), Sweden (5%),
Slovenia (3,5%), Switzerland, Turkey and USA (app. 2% each). Finally second period is
mainly characterized by great outflows and post-war return of emigrants to BIH.

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Third period, started from the beginning of the new century until now. Main characteristic
is voluntary migration of workers, students and migrant family members. Literature shows
that emigration to United States of America (USA) decreased and emigration to Slovenia
increased. Unfortunately, data on emigration to other countries are not available, but some
authors interviewed agree that the emigration to other already mentioned countries also
increased (Kačapor-Džihić &amp; Oruč, 2012). OECD database shows that between 15.000 and
20.000 Bosnians on average emigrates every year to the EU since 2000. Also, there is
significant migration of workers to neighboring countries (ex-Yugoslavia). Again, the most
interesting destination is Slovenia, but also a large proportion on workers leaves to Croatia
and Montenegro. ―According to the experts‘ estimates, the figures for migration to Croatia
and Montenegro are somewhat larger, particularly in terms of circular migration, as a large
number of temporary workers in construction and tourism sector work in these two
countries over the summer season, and return to BiH. They are not recorded in the work
permits figures, as both countries have large informal sector and many workers from BiH
are employed without a contract. ― (Kačapor-Džihić &amp; Oruč, 2012).
BIH Migration Profile for 2011 showed that 43,4 % of total Bosnian and Herzegovina
population reside outside their origin country. These data for most states do not include the
second and third generation emigrants BiH who were born in the receiving state2.
Table 1: Stock of emigrants from BiH by country of destination
Country
USA
Croatia
Germany
Serbia
Austria
Slovenia
Sweden
Switzerland
Australia
Canada
Italy
Denmark
Norway

Estimates
350.000
300.000
240.000
150.000
150.000
150.000
80.000
60.000
60.000

Official data
120.655
262.620
240.000
131.108
133.585
97.142
56.127
59.222
37.898

Source of official data
US Census Bureau
Agency of Statistics of Croatia
Agency of Statistics of Germany
Agency of Statistics of Serbia
EUROSTAT
Agency of Statistics of Slovenia
Agency of Statistics of Sweden
Agency of Statistics of Switzerland
Ministry of Immigration and
Citizenship of Australia
50.000
28.735
Agency of Statistics of Canada
40.000
29.066
Agency of Statistics of Italy
23.000
22.338
Agency of Statistics of Denmark
16.000
15.918
Agency of Statistics of Norway
Source: BiH Ministry of Security, BiH Migration Profile 2011

The first five countries are considered to be ―traditionally destination countries of
emigrants from Bosnia and Herzegovina‖. Many of the literature states these countries
with strong diaspora communities and associations because of the long migration history
of BIH citizens related to these countries.
According to DIOC-E 2000 Database (release 2.0) 51,4% of Bosnian migrants are women,
11,9% young people age 15-24 and 11,2% is tertiary educated.
A study performed by Uvalic (2005) indicates a high percentage of 80 % of PhD graduates
which emigrated from BIH, showing enormous ―brain drain‖ from BIH. Unfortunately,
there are no studies which show structure of this ―brain drain‖ divided by professions and
effects on labor market in Bosnia and Herzegovina.
De Zwager and Gressmann (2010) conducted a survey on 1.216 migrants from Bosnia who
visited BIH during the holiday season and discovered that our migrant population involves
2

Migration Profile for 2010

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

mostly entire families and are mostly a great part of economically active population, and
that average age in EU countries of BIH migrants is 41 year while in neighboring countries
37 years. These findings lead to the conclusion that BIH will have huge problems with
ageing population and will have to import labor force. This survey showed that BIH
migrants in the vast majority work in the formal sector, and do not have intention of
returning home before the retirement. Observing frequency of home visits, they concluded
that BIH migrants still have strong ties with Bosnia and Herzegovina.
Current Engagement of BH Diaspora
BH Diaspora is currently engaged in BIH trough several channels which are respectively
remittances, investments and skills transfer.
Bosnia and Herzegovina ranks 12th on the list of Top Emigration Countries as a
percentage of population (2010) with a score of 38,9%3 of emigrants from 3,752 million of
estimated population in 20114, meaning that almost 1/3 of total population lives abroad,
mostly in Western Europe. These facts place BIH's Diaspora as one of the most numerous
Diasporas in the world.
Data taken from the World Bank shows that Workers‘ remittances as a percentage of GDP
represent a valuable amount in that relation every year, which can be seen in the following
table5:
Table 2: Remittances as a percentage of GDP in BIH
Country name
Bosnia and
Herzegovina

2003
20,9

2004
20,67

2005
18,66

2006
17,39

2007
17,67

2008
14,75

2009
12,49

2010
11,44

Source: World Bank data

The World Network of Bosnian Diaspora estimates remittances on at least 3 billion KM in
2011, saying that most of these amounts is sent through informal channels. Based on BIH
Central Bank, remittances to BIH represent 40 % of total inflow and De Zwager and
Gressmann (2010, p.13) assert that only 22,5 % of those remittances is sent through formal
channels.
There are two types of investments that can be provided by diaspora, direct investments
and households‘ investments. There are no exact data about the extent of contribution of
BiH Diaspora through any of the two investments channels. However, sporadic evidence
suggests that BiH Diaspora is investing in starting new businesses, purchase of land and
houses, which is mainly households‘ investment. As the inflows of direct investments to
BiH are generally very low, consequently the Diaspora‘s involvement through this channel
cannot be expected to be significant.
Transfer of skills from diaspora to their homeland can be performed in two ways, return
and ―virtual return‖, where the skills are transferred by using new means of communication
3

Development Prospects Group - The World Bank. Migration and Remittances Factbook 2011. The World
Bank.
4
The World Bank Data about Bosnia and Herzegovina, from: http://data.worldbank.org/country/bosnia-andherzegovina. We emphasize the estimated values because the last official census was performed before the
war in 1991.
5
Data from the World Bank on Bosnia and Herzegovina.

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

without the need for change of place of living. Also, it can be either permanent or
temporary return. Unfortunately, the data about return by education and/skills of returnees
are not available, so the only solution for providing insight about current level of
contribution of BiH diaspora through skills transfer can be by providing information about
the return, regardless of their skills, which can at least suggest the approximate level of the
skills transfers flows.
Regarding the programs that would attract return of highly skilled members of BiH
Diaspora, no such activity has been conducted by BiH government. Only two programs
were conducted, Brain Gain Plus (BG+) by World University Service (WUS) from Austria
and another by IOM, called Temporary Return of Qualified Nationals (TRQN). Brain Gain
Plus program was focused on temporary placement of academics from BiH Diaspora at
public universities in BiH. Also, they have created a database of academics from diaspora
who are interested in temporary placements in BiH. More effective was the TRQN
program, supported by the government of Netherlands, which managed to attract more than
800 BiH nationals from abroad and provide them temporary placement, mainly in industry
(26%), self-employment (21%), education (20%) and health (15%).
Data and Methodology
The empirical strategy aiming at measuring latent resources available within the BiH
diaspora community (such as savings, skills, and social capital) and their willingness to
engage it in activities that would increase economic development of the country is based
on the survey of BiH diaspora, using a questionnaire that contains a mix of mutually
reinforcing qualitative and quantitative questions. The survey attempted to research the
following: Interest (willingness) and potential capacity (availability) of the Bosnian
Diaspora have to invest in their home country and to identify the potential channels
through which they can contribute to BIH economy.
The questionnaire used in the survey is designed based on the literature review on diaspora
potential an previous empirical research on this topic. It was available in Bosnian language
and was developed using SurveyMonkey, an online survey software and questionnaire
tool. Survey started in August 2012 and finished in November 2012. All people from
Bosnia and Herzegovina living abroad were invited to participate in the survey. Potential
respondents were contacted through e-mail invitations, personally and through different
Diaspora associations and unions (Congress of North American Bosnians, Federation of
Balkan American Associations, and World Alliance of Diaspora) so as through Ministry
for Human Rights and Refugees of BIH. Given that we did not have sufficient answers at
the beginning, calls were repeated several times.
The questionnaire consists from 62 closed-ended (yes/no, multiple-choice, rating scale,
etc.) and open-ended (comments) questions divided in 7 modules. The modules reveal
information as regards to education level, job and income, entrepreneurship ability,
financial capital (savings and remittances) and social capital (links with home country and
affiliation to Diaspora association). Although not in an ordinary sense, we devote the last
module to demographic information in order to gather background information on migrants
in Diaspora. Also, questions are constructed in the way as to be as much as clear to the
respondents while answers in percentages are avoided for the same reason.

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

The questions were analyzed primarily by using descriptive statistics, in order to transform
data collected through the survey into information that will serve as inputs into further
discussion of possible solutions for enhancing engagement of diaspora by each of possible
channels, such as remittances, investments, transfer of skills, tourism, another contribution.
Then, inferential statistical analysis is provided, where we analyzed significance of means
for considerable variables. Ethnicity is very sensitive question for our Diaspora so when it
comes to ethnicity we used Identity points, based on Taeku Lee which extended analysis
on identity points to measuring ethno racial self-identification in surveys as one potentially
fruitful means of bridging this gap. (Lee 2009)
We have found that 26,7 % of respondents own a business, and 96,7 % of them located
their business in a country of current living, while 3,3 % have business located in Bosnia
and Herzegovina. Those who have a business outside of BIH, still have some but also very
weak connections with BIH through: importing products from BIH, employment of
seasonal workers from BIH, branching/manufacturing facilities in BIH, financial support
and investments in BIH.
Table 3: Business connections with BIH
Yes

No

Import products from BIH
Employment of seasonal workers from BIH

5,30%
5,60%

71,10%
77,80%

No, but I am
interested
23,70%
16,70%

Branche / manufacturing facility in BIH

5,60%

86,10%

8,30%

Provide financial support and investment in
BIH

20,00%

68,60%

11,40%

31,80%
Source: Own calculation based on survey

54,50%

13,60%

Other

The results also suggest that 49,3 % of respondents have never invested in BIH, while 50,8
% did. More than a half of them invested in urban areas, and the rest in rural or both areas.
Respondents mostly invested in buying apartments/houses (58%), business start-ups
(26%), government bonds (8%), land (5%) and company shares (3%).
42,2 % of the sample is interested to invest more in Bosnia and Herzegovina, 20 % is not
and 37,5 % do not know. Main reasons for the lack of interest indicate what is already
stated in literature as a main problem in Bosnia and Herzegovina, investment uncertainty
(39%). Other reasons are: lack of savings (19%), no investment ideas (22%), complicated
start-up procedures (11%) and respectively great investment demands, lack of local
government support and high taxes (3%).
Those interested in investing want to start up a business (66,7 %), buy a land (9,8 %) or a
house/apartment (21,6 %). Only 2 % want to invest in company shares. Urban and rural
areas are interested to 45,3 % of the sample, while urban area exclusively to 30,2 %, and
rural area to 3,8 % of the sample.
In the framework of inferential statistics we conducted two types of tests in order to
determine statistical significance in means: t-test and one-way ANOVA.
T-test was used for variables with two categories and one-way ANOVA for variables with
6

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

more than two categories within.
Finally, for interpretation of the results in this paper we will use only those variables with
significant p-values.
The research has shown there are significant differences when it comes to gender and
willingness to offer skilled in BIH. Female respondents are more prone to offer their skills
in BIH than their male counterparts (Mean: male=1,243243; female=1.652174). These
variables are taken as statistically significant with the p-value of 0.0490 within 95%
Confidentiality Interval. Finally, interest for investing in BIH is more noticeable with those
respondents who hold the BIH citizenship based on Barlett's test for equal variances
performed under the one-way ANOVA, where p-value of 0,0509 shows statistical
significance.
Ethnicity is very sensitive question for our Diaspora so when it comes to ethnicity we used
Identity points, based on Taeku Lee6 which extended analysis on identity points to
measuring ethno racial self-identification in surveys as one potentially fruitful means of
bridging this gap. (Lee 2009)
Limitations
The main limitation of any online survey, including this one, is the difficulty in achieving a
satisfactory representation of the desired demographic. Thus, we can expect three main
types of biases as part of this survey. First, there is the sample selection problem of online
surveys, i.e. that only those individuals who use the internet are potential interviewees.
Second, the sample is usually biased towards more educated individuals. Third, the
supposition is that willingness to participate in such surveys is proportional to the degree to
which the individual maintains ties with her or his home country. Therefore, results may be
slightly biased towards a greater potential and/or willingness to contribute than is typical.
However, a survey such as this, where a country‘s Diaspora lives in numerous destination
countries, cannot be conducted practically in any other way. Therefore the drawbacks of
such a method must be accepted if we wish to study this target population. Another
problem we faced during this survey is a lack of interest so the 112 is the final number of
the respondents, making sample slightly biased but statistically acceptable.
Conclusion
Diaspora is generally recognized as valuable economic potential for its origin country.
Current Engagement of Diaspora in BiH is seen through remittances, investments, skills
transfer and philanthropic contribution. Literature on this issue states on great financial
pools which were created during time in Diaspora, which could be invested in BIH and
create benefits for both individual investor and BIH economy. Studies have shown a great
percentage of highly educated young migrants with skills and willingness to contribute its
home country through different channels, even though temporary or permanent return. This
paper has provided empirical evidence and solutions for further engagement of BiH
diaspora for economic development of the country.
Individuals living and working in diaspora earn relatively higher income than individuals
in a origin country. Increased incomes increase investment and entrepreneurial activity
6

Lee, T. (2009) Between Social Theory and Social Science Practice: Toward a New Approach to the Survey
Measurement of 'Race'. Cambridge University Press.

7

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

among diaspora population because of greater amount of disposable income available for
investment activity. „On balance, the amount of net savings retained by Bosnian migrant
HHs abroad remains substantial at EUR 8,508 on average per annum. And, due to the high
number of BiH households in long-term migration (conservatively estimated at between
480,000–536,000), the total estimated pool of annual ―retained savings‖ for 2009 is EUR
4,660 million. By means of simple extrapolation over BiH‘s near 20-year overall mass
migration experience (since the Balkan wars), it can be imagined that this accumulated
capital pool now stands at many billions of euro. ―
Money sent to Bosnia and Herzegovina through remittances is often used shortly for daily
consumption and basic needs. According to the literature remittances are largely spent (in
order of importance) on: food and clothing, education, home repair, savings, property
purchase, medical expenses, business investments and durables as well as on ―special
events‖. A very small part of these amounts were left aside for savings and investments.
USAID predicts that with the right incentives for savings and investment, these remittances
hold a potential to contribute to poverty reduction and spur long‐term economic
development.
As the evidence provided in the paper suggest, BiH diaspora is already contributing greatly
to the economy of their homeland. However, its potential is considerably larger, and there
is a great opportunity for BiH government to increase diaspora's contribution through well
designed programs that would benefit both BiH economy and diaspora. Alternative
policies used in other countries are discussed above and, based on the potential and
willingness of diaspora identified through empirical research, as well as consideration of
specific context of BiH, selected areas of engagement and programs were proposed.
Knowing the financial potential of BIH diaspora, Diaspora Handbook suggest several
options for increasing investment opportunities in general, such as: Provide access to
information, Share information on how to invest or obtain business loans, Create a onestop shop for investment information, Provide access to networks, Organize business
events for diaspora members, Match local entrepreneurs, business owners, and
government leaders with their diaspora counterparts, Create exclusive international
networks of top business leaders, Provide access to business training programs, Supply
training directly, Support training programs provided by the private sector and
international organizations, Provide entrepreneurs access to funds, Set up matching funds,
Provide loans, Channel private funds to finance private businesses or public infrastructure.
Gillespie et al. (2001) argues that rather than financial deals which are costly, diaspora
entrepreneurs may need more brokering assistance to establish businesses even in a
homeland they believe they know. Main conclusion is that Diaspora needs to be introduced
to people with whom they can work. In BIH, a possible good solution would be a Foreign
Trade Chamber of Bosnia and Herzegovina, which could potentially be a link between
Diasporas and Bosnian Entrepreneurs. Education, trainings, seminars, roundtables,
newsletters and other promotional materials should be provided to potential investors
which a clear presentation on potential for investments, gaps and oversights and an
extensive overview of BIHs market. Riddle (2008) gives interesting solutions for diaspora
utilization. Inter alia, diaspora entrepreneurs can serve as ―reputational intermediaries‖ for
domestic companies in foreign market, while domestic firms can utilize connections they
have with diaspora investors/entrepreneurs‘ to use transnational networks to identify
business leads, opportunities and financing markets abroad. Then, financial organizations

8

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

could be established like international organization Investors without Borders. The main
purpose of such organization is intermediary between Diaspora investors who would lend
money to Bosnian firms below the marker rates of interest. This is an example of diaspora
investments without ever leaving country of residence and very much time-saving.
Finally, there is existing and urgent need to BIH Government more serious approach these
issues, because of the maturity of BIH Diaspora, meaning they are still linked to BIH
through family members, investments they have in BIH and emotionally, but verily
Diaspora structure is changing and will not eventually have strong ties to BIH. Considering
such a high position BIH occupies in world statistics due to its Diaspora, it is truly amazing
we still do not have inimitable institution in charge for all related questions.

References
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12

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                <text>Bosnia and Herzegovina has recently experienced a period of violent  conflict that caused mass emigration of around one fourth of its  population. In the period following the conflict, we have seen a process of  establishment of a strong transnational community of B&amp;H Diaspora. This  thesis aims to explore possible solutions for increased involvement of B&amp;H  Diaspora in enhancing its economic development. Overview of the current  contributions of B&amp;H Diaspora is first provided. It includes remittances,  skills transfer, investment, tourism, and other areas of contribution. Then,  the results of the survey originally conducted for this thesis, providing  information about potential available for exploiting it for, and willingness  of B&amp;H Diaspora to use it for, economic development of B&amp;H. Based on  the survey analysis, alternative solutions for engagement of diasporas in  economic development of a country, available in literature, were reviewed  and their appropriateness, effectiveness and means of implementation  were discussed. The results of the thesis reveal large potential of B&amp;H  Diaspora that still remain unexploited and provides a range policy  recommendation for B&amp;H institutions dealing with the economic  development of the country, offering solutions for enhancing large  contribution of B&amp;H Diaspora.  Keywords: Migrations, Diaspora, B&amp;H, Potential, Diaspora Survey.</text>
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