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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

ICSID Arbitration and Turkey in Terms of Subject and Party
Süleyman Dost
Süleyman Demirel University, Isparta, Turkey
suleymandost@sdu.edu.tr
The International Centre for Settlement of Investment Disputes (ICSID) is an
autonomous international institution established under the Convention on the
Settlement of Investment Disputes between States and Nationals of Other
States (the ICSID or the Washington Convention) with over one hundred and
fifty five member States. Turkey signed and ratified ICSID Convention. The
primary purpose of ICSID is to provide facilities for conciliation and arbitration
of international investment disputes.
ICSID has become the leading arbitration institution for the resolution of
investor-state disputes. This arbitration system is different from the other
arbitration. First of all, ICSID was established by the Convention as an impartial
international forum providing facilities for the resolution of legal disputes
between eligible parties, through arbitration procedures. Second, The
Convention sought to remove major impediments to the free international
flows of private investment posed by non-commercial risks and the absence of
specialized international methods for investment dispute settlement. Third,
recourse to the ICSID facilities is always subject to the parties' consent. Fourth,
as evidenced by its large membership, considerable caseload, and by the
numerous references to its arbitration facilities in investment treaties and
laws, ICSID plays an important role in the field of international investment and
economic development.
Today, companies considering an investment in a foreign country, must be
aware of ICSID and the other treaties providing access to ICSID. For example,
Bilateral Investment Treaties (BIT’s) Energy Charter Treaty (ECT) and
Multilateral Treaties (MIT’s). Turkey has signed namerous BIT’s with different
countries. Furthermore, Turkey ratified the Energy Charter Treaty (ECT) that
includes a provision regarding ICSID arbitration. Due to the steps taken by
Turkey to create a more appropriate legal climate for investments during 90’s,
foreign investors have brought eight arbitration cases before the ICSID against
Turkey since 2002.
In this study, firstly, ICSID arbitration system and arbitration cases against
Turkey will be taken hand. Then Turkish investor’s cases against host state will
be indicate. Finally general assesment will be made for Turkey and the other
parties of ICSID Convention.
Keywords: Arbitartion, Investment, ICSID, Turkey.

262

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                    <text>International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

ICSID Arbitration and Turkey in Terms of the Subject and Parties
Suleyman Dost
Suleyman Demirel University, Isparta, Turkey
suleymandost@sdu.edu.tr

Abstract
The International Centre for Settlement of Investment Disputes (ICSID) is an
autonomous international institution established under the Convention on the
Settlement of Investment Disputes between States and Nationals of Other States
(the ICSID or the Washington Convention) with over one hundred and fifty five
member States. Turkey signed and ratified ICSID Convention. The primary purpose
of ICSID is to provide facilities for conciliation and arbitration of international
investment disputes.
ICSID has become the leading arbitration institution for the resolution of investorstate disputes. This arbitration system is different from the other arbitration. First of
all, ICSID was established by the Convention as an impartial international forum
providing facilities for the resolution of legal disputes between eligible parties,
through arbitration procedures. Second, The Convention sought to remove major
impediments to the free international flows of private investment posed by noncommercial risks and the absence of specialized international methods for
investment dispute settlement. Third, recourse to the ICSID facilities is always
subject to the parties' consent. Fourth, as evidenced by its large membership,
considerable caseload, and by the numerous references to its arbitration facilities in
investment treaties and laws, ICSID plays an important role in the field of
international investment and economic development.
Today, companies considering an investment in a foreign country, must be aware of
ICSID and the other treaties providing access to ICSID. For example, Bilateral
Investment Treaties (BIT’s) Energy Charter Treaty (ECT) and Multilateral Treaties
(MIT’s). Turkey has signed namerous BIT’s with different countries. Furthermore,
Turkey ratified the Energy Charter Treaty (ECT) that includes a provision regarding
ICSID arbitration. Due to the steps taken by Turkey to create a more appropriate
legal climate for investments during 90’s, foreign investors have brought eight
arbitration cases before the ICSID against Turkey since 2002.
In this study, firstly, ICSID arbitration system and arbitration cases against Turkey
will be taken hand. Then Turkish investor’s cases against host state will be indicate.
Finally general assesment will be made for Turkey and the other parties of ICSID
Convention.
Key Words:arbitration, Investment, ICSID, Turkey.

Introduction
ICSID Convention, which came into force on 14th October 1966 established an
International Centre for Settlement of Investment Disputes. This Convention, which is also
referred to as Washington Convention came into force in Turkey on 02nd.04.1989. ICSID

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Convention mainly aims to stop disputes being a political tool and a threat factor and
resolve the disputes on a platform where the benefits of both parties are balanced. (Emek,
27)The Convention provides the ways of conciliation and arbitration for that.
464 applications have been registered so far. 255 of these have been concluded1 and 169 of
them are still on trial2. Applications show that, disputes mainly come up in areas of
banking, construction, energy, health, industry, mining, tourism and agriculture3.
ICSID (The International Centre) established within the body of the World Bank offers an
objective and reliable arbitration case in the resolution of disputes between foreign
investors and the host state. The Centre also aims to clear the concerns of foreign investors
and to motivate them for investing in foreign states and to reduce the negative attempts of
the host state towards investment.
ICSID Arbitration
Trial authority of the Centre covers legal disputes between states that are a party to ICSID
Convention and the citizens of other states that are also a party to ICSID Convention, who
have submitted their written consent related to the dispute to the General Secretariat. After
the submission of consent, no party can withdraw it back unilaterally (Article 25 of the
ICSID). Trial authority of the ICSID Arbitration Centre depends on three factors: The first
one is the presence of a legal benefit dispute, arising directly out of the investment. The
second one is the consents of the parties. And the third one is the requirement that the host
state and the sending state are both parties to the ICSID Convention. (Sassoon, 102)So, it is
possible to discuss the trial authority of the Centre with respect to the subject of the trial,
parties of the dispute and consents of the parties (Nomer et al., 54):
1-Trial Subject
In the presence of a subject relevant to the tribal authority of the Centre, there has to be a
legal dispute directly related to investment as a first condition4. (De Cassio, 230;
Amerasinghe, 636)Consequently; political, economic, financial or commercial disputes are
included within the scope of ICSID trial. (De Cassio, 230)
As the Convention not defines investment, wills of parties shall be studied. (Azrak, 27;
Wagner, 472; Kurtz, 20) In ICSID arbitration, troubles related to subject limitation are too
rare. (Park et al., 453; Hornick, 189; Escobar, 140) Any kind of dispute related to
investment can generally be a trial subject in an ICSID arbitration system. However;
expenses made by the Claimant prior to investment are not regarded as investments with
respect to Article 25 of ICSID5.
2-Parties
According to ICSID Convention, one of the parties is a state party to the Convention and
the other party is the citizen of another state which also is a party to the Convention
(Article 25 of the ICSID). So, disputes, parties of which are real and/or special legal
entities or states are outside the authority of ICSID.
One party of the dispute is the host state where the investment is made. In order for a
dispute to be resolved by ICSID arbitration, the host state shall be a party to ICSID and
1

See: https://icsid.worldbank.org (23.04.2013)
See: https://icsid.worldbank.org (23.04.2013)
3
See: https://icsid.worldbank.org (23.04.2013)
4
See for additional knowledge: Mihaly - Sri Lanka, Award, ICSID Case No:00/2, p.32.
5
Mihaly - Sri Lanka, Award, ICSID Case No:00/2, p.28-33, 52-54, ve 61-62.
2

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

have consent on arbitration issue. Moreover it is allowed that; the subunits forming any
country or the state which has assigned a representative to the Centre is a party to the
dispute (Erten, 216; Tawil, 278).
The other party of the dispute is the citizen of another state which is a party to the ICSID
Convention (De Cassio, 230). This statement expresses the real or legal entities possessing
the citizenship of a state party apart from the home state which was a partof the Centre at
the date when the application was submitted to the Centre (Article 25/2-a of the ICSID). In
case of dual citizenship, the investor can apply for ICSID arbitration if the state he/she is a
citizen of is a party to the ICSID Convention6 (Nomer et al., 55). 23 ICSID Convention
accepts that, if a prior agreement is made, companies under the control of foreign powers
will be treated in the host state as a citizen of another state which is a party to the
Convention (Article 25/2-b of the ICSID).
3-Written Arbitration Convention
In order for an international investment dispute to be resolved by ICSID arbitration, there
must be a relevant written arbitration convention carried out between parties. This is an
obligatory condition for the beginning of ICSID arbitration procedure (sine qua non
condition). A valid arbitration deal means consent to arbitration. This consent relation can
be provided with an arbitration condition or an independent arbitration deal (De Cassio,
229). Parties might give this consent before or after dispute (Günuğur,339). In most of the
disputes that come up in practice, this consent is given on the condition of arbitration put
into the investment agreement (Nomer et al., 54). This consent is also given in BIT’s
carried out between states.
States that have signed the ICSID Convention doesn’t mean that they give consent
(Amerasinghe, 636; Şanlı, 9). This shows the states’ desire to get into an ICSID arbitration
system. It doesn’t pose an obligation7 (Erten, 218). Declaration of consent for arbitration
shall be given for a certain dispute. Being a party to the ICSID Convention doesn’t require
parties to give consent for applying for ICSID arbitration for the resolution of a dispute
included within the scope of the Convention (De Cassio, 229). On the other hand; some
consent declaration might not cover the consent required by the Convention for the tribal
authority of the Centre. However; once the parties have submitted their consents to the
Centre, it is not possible for them to withdraw these back unilaterally8 (Sassoon, 103).
Consents of the parties for arbitration within the framework of the Convention means they
have rejected any solution outside the Convention unless stated otherwise. However; states
might demand as a prior condition for these consents that, local administrations and legal
ways have been exhausted (Article 26 of the ICSID).
On the other hand; the Convention allows states to make declaration for the types of
disputes they don’t want to put through ICSID arbitration any time. (Article 25/4 of the
ICSID). This means, providing that they make the necessary declaration, they can restrict
their membership to the Centre as long as they desire. Consequently; foreign investors
shall study and monitor the concerns put into the Convention by the host state. Because in
some cases, signing of the ICSID Convention might only be for promotional reasons
(Altıntaş, 19). 36

6

Olguin - Paraguay, Award, ICSID Case No:98/5, p.60-61.
CSOB - Slovak Republic, Decision, ICSID Case No:97/4, p.36.
8
Article 25 of the ICSID.
7

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ICSID Arbitration and Turkey
In General
Turkey signed the ICSID Convention on 24th.06.1987 and approved it with Law No 3460
dated as 27th.05.1988. 37So far, eight disputes have been submitted to ICSID arbitration
against Turkey. And thirteen Turkish origin companies have applied for ICSID arbitration
against various states. The amounts both in arbitration cases sued against Turkey and sued
by Turkish origin companies are quite high. Thus; ICSID arbitration is very important.
Here, ICSID arbitration cases against Turkey will be discussed first and then, ICSID
arbitration cases sued by Turkish citizens against various states will be discussed.
Cases against Turkey
Here, concluded cases against Turkey will be discussed first and then, cases still in
progress will be discussed.
Concluded Cases
1-PSEG Global Inc. and Konya Ilgin Elektrik Üretim ve Ticaret Limited Sirketi v.
Republic of Turkey9
The first application to ICSID against Turkey was the application of an enterprise
consisting of PSEG Global Inc. and Konya Ilgın Elektrik Üretim ve Ticaret Limited Şti.,
which was registered on 2nd May 2002. The arbitration procedure carried out for the
dispute arising from the Electricity power plant project was concluded on 19thJanuary
2007. Turkey was given a penalty of 9 million USD Dollars of compensation and it was
required to pay 65% of the costs of the case.
2-Motorola Credit Corporation, Inc. v. Republic of Turkey10
The application made by the American Motorola company was registered on 04th January
2004. As parties came to a mutual agreement, the dispute on communication networks was
ended on 21st November 2005 by the Tribunal according to Cl. 43/1 of ICSID Arbitration
Rules. There are no documents issued about this case. This case is a one that was ended
after the mutual agreement of the parties after the arbitration process had started.
3-Saba Fakes v. Republic of Turkey11
The arbitration procedure started upon the application of Netherlander Saba Fakes on 13th
August 2007 was concluded on 14th July 2010. The case won about mobile communication
services and Turkey the case. It was claimed that Telsim, whose shares mostly belonged to
the claimant, was seized by Turkey and sold to a third party. In return, Turkey claimed that
the investment on trial didn’t either carry the “investment” conditions stated in BIT made
between Turkey and Holland or the ICSID Convention Cl. 25/1. The tribunal
acknowledged that Turkey was right in its defense.

9

PSEG Global Inc. and Konya Ilgin Elektrik Üretim ve Ticaret Limited Sirketi v. Republic of Turkey,ICSID
Case No. ARB/02/5.
10
Motorola Credit Corporation, Inc v. Republic of Turkey,ICSID Case No. ARB/04/21.
11
Saba Fakes v. Republic of Turkey, ICSID Case No. ARB/07/20.

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

4-Europe Cement Investment and Trade S.A. v. Republic of Turkey12
The application submitted by the Polish Europe Cement Company was registered on 6 th
March 2007. The arbitration case performed within the framework of the Additional
Facility Rules of ICSID was about electricity concession and Turkey won the case on 13th
August 2009. In the case, the claimant claimed that it was the owner of ÇEAŞ and Kepez
Electricity shares and was injured as Turkey seized these companies. Respondent Turkey
claimed that, owners of ÇEAŞ and Kepez Electricity had not carried out the required legal
procedures and declarations for transfer. Turkey also stated that, the claimant didn’t
possess the “investor” charter defined in Energy Charter Treaty. The tribunal concluded
the case for non-authority, it found Turkey right.
5-Cementownia “Nowa Huta” S.A. v. Republic of Turkey13
The application made by Polish Cementownia “Nowa Huta” Company was registered on
16th November 2006. The case was about electricity concession. The case was resolved
within the framework of ICSID’s Additional Facility Rules as Poland was not a party to
the ICSID Convention. In the case, the claimant claimed that it was the owner of ÇEAŞ
and Kepez Electricity shares and was injured as Turkey seized these companies.
Respondent Turkey claimed that, owners of ÇEAŞ and Kepez Electricity had not carried
out the required legal procedures and declarations for transfer. Turkey also stated that, the
claimant didn’t possess the “investor” charter defined in the Energy Charter Treaty. The
case was concluded on 17th September 2009 and Turkey won it.
Cases Still in Progress
1-Libananco-Republic of Turkey14
Another application submitted to ICSID against Turkey is the application of Libananco
Company from Southern Cyprus. Application of Libananco submitted to ICSID against
Turkey was registered on 19th April 2006.
The case was about electricity generation and distribution concession. Republic of
Turkey’s Ministry of Energy seized the current assets of ÇEAŞ and Kepez Electricity
based on the claim that it failed to fulfill its undertakings stated in the Concession Contract.
Libananco Company on the other hand claimed that, it owned 66% of these seized
company’s assets and was injured by this seizure. Respondent Turkey claimed that the
owners of ÇEAŞ and Kepez Electricity had failed to fulfill the legal procedures and make
necessary declarations. Turkey further claimed that the Claimant didn’t fulfill the
“investor” charter defined in the Energy Charter Treaty. The case was concluded on 2nd
September 2011 and Turkey won it. On 20th December 2011, Libananco Company applied
for the cancellation of the decision. The trial performed upon this application for
cancellation is still in progress.
2- Alaplı Electric B.V. v. Republic of Turkey15
An arbitration trial made upon Netherlander Alaplı Elektrik’s application on 27th August
2008 was concluded on 16th July 2012. Turkey won the case about the dispute about
electricity concession. Judge Marc Lalonde lodged a statement of opposition to the
decision and on 16th November 2012, a cancellation application was made to present new
evidences. The trial performed upon the application for cancellation is still in progress.
12

Europe Cement Investment and Trade S.A. v. Republic of Turkey, ICSID Case No. ARB(AF)/07/2.
Cementownia "Nowa Huta" S.A. v. Republic of Turkey, ICSID Case No. ARB(AF)/06/2.
14
Libananco Holdings Co. Limited-Republic of Turkey, ICSID Case No: ARB/06/8.
15
Alaplı Elektrik B.V. v. Republic of Turkey, ICSID Case No. ARB/08/13.
13

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

3-Tulip Real Estate Development Netherlands B.V. v. Republic of Turkey16
The application of Tulip Real Estate Development Netherlands against Turkey was
registered on 28th October 2011. The dispute arises from the residential and commercial
construction project. Arbitration trial is still in progress.
Evaluation
In ICSID arbitration trial process started by Libananco, Europe Cement and Cementownia
“NowaHuta” against Turkey, it was investigated whether claimants possessed the
conditions of an investor within the framework of the ICSID Convention, Energy Charter
and BIT. In these trials, tribunals decided that claimant investors did not fulfill the
“investor” conditions defined in the relevant regulations. According to domestic
legislation, the claimant should have recorded the registered shares into the shareholders’
register of the company after the submission of endorsements and commercial papers.
However, claimants didn’t fulfill these conditions. Furthermore; it was concluded in these
trials that claimants acted in bad faith. The same thing is true for the Saba Fakes case.
This case sued against Turkey by PSEG/Ilgın is the first experience of Turkey in ICSID
arbitration case. In this case, the arbitration tribunal regarded the dispute arising from the
concession contracts as an investment dispute within the scope of the ICSID Convention
and BIT. The tribunal stated that, current regulations and BIT showed Turkey had consent
for ICSID trial and so rejected Turkey’s opposition that no resolution procedure was set
forth in BIT. The tribunal also rejected claimant investor’s some claims related to the base
of dispute.
The tribunal also concluded that the investor failed to fulfill some of its obligations set
forth in Law No 4501. In conclusion; although Turkey was sentenced to pay compensation
to the claimant, the claimant was unable to get the result it desired.
Cases of Turkish People/Companies
Today, Turkey has come to be a home state as well as a host state. Consequently, Turkish
citizens and companies investing in foreign states that are parties to ICSID Convention can
also apply to ICSID arbitration. Arbitration trials started withfive Turkish companies
against host states have been concluded so far and arbitration trials of eight more
companies are still in progress. Turkish companies will also have their disputes related to
investments in ICSID arbitration henceforward.
Concluded Cases
1-Bayındır Insaat Turizm Ticaret ve Sanayi A.S. v. Islamic Republic of Pakistan17
Arbitration application made by Turkish Bayındır Insaat Turizm Ticaret ve Sanayi
A.S.Against Pakistan was registered on 1st December 2003. The case, the dispute subject
of which was highway construction contract, was concluded on 27th August 2009 and
Pakistan won the case.

16
17

Tulip Real Estate and Development Netherlands B.V. v. Republic of Turkey, ICSID Case No. ARB/11/28.
Bayındır Insaat Turizm Ticaret Ve Sanayi A.S. v. Islamic Republic of Pakistan, Case No. ARB/03/29.

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

2-Rumeli Telekom A.S. &amp; Telsim Mobil Telekomunikasyon Hizmetleri A.S. v.
Republic of Kazakhstan18
Arbitration application made by Turkish Rumeli Telekom A.S. &amp; Telsim Mobil
Telekomunikasyon Hizmetleri A.S. Against Kazakhstan was registered on 30th August
2006. The case, the dispute subject of which was telecommunication, was concluded on
29th July 2009. However; cancellation application was made on 7th November 2009. The
decision was given on 25th March 2010.
3-Sistem Muhendislik Insaat Sanayi ve Ticaret A.S. – Kyrgyz Republic19
Arbitration application made by Turkish Sistem Muhendislik Insaat Sanayi ve Ticaret A.S.
Against Kyrgyzstan was registered on 12th April 2006. The case, the dispute subject of
which was a hotel construction project, was concluded on 9th September 2009.
4-Barmek Holding A.S. v. Republic of Azerbaijan20
Arbitration application made by Turkish Barmek Holding A.S.Against Azerbaijan was
registered on 16th October 2006. The case, the dispute subject of which was electricity
concession, was concluded on 28th September 2009 with the agreement of the parties
according to Rule 43/2 of the ICSID Arbitration Rules.
5-ATA Construction, Industrial and Trading Company v. Kingdom of Jordan
Arbitration application made by Turkish ATA Construction, Industrial and Trading
Companyagainst Kingdom of Jordan was registered on 28thFeb 2008. The case, the dispute
subject of which wasWaterway Construction Project, was concluded on 18thMay 2010.
However; cancellation application was made on 27thSeptember 2010. The ad hoc
Committee issues an order taking note of the discontinuance of the proceeding pursuant to
ICSID Arbitration Rule 44, on July 11, 2011.
Cases Still in Progress
1-Adem Doğan v. Turkmenistan21
Arbitration application made by Turkish citizen Adem Doğan against Turkmenistan was
registered on 22nd May 2009. The dispute subject of the case is a chicken farm and the case
is still in progress.
2-Kilic Insaat Ithalat Ihracat Snayi ve Ticaret Anonim Şirketi v. Turkmenistan22
Arbitration application made by Turkish Kilic Insaat Ithalat Ihracat Sanayi ve Ticaret
Anonim Sirketi against Turkmenistan was registered on 19th January 2010. In the case, the
dispute subject of which is a construction project, on 7th May 2012 the Arbitration tribunal
gave the decision that the claimant had to apply to local jurisdiction at first according to the
BIT made between Turkey and Turkmenistan. Consequently; the arbitration case is still in
progress.

18

Rumeli Telekom A.S. &amp; Telsim Mobil Telekomunikasyon Hizmetleri A.S. v. Republic of Kazakhstan,
Case No: ARB/05/16.
19
Sistem Muhendislik Insaat Sanayi ve Ticaret A.S.-Kyrgyz Republic, Case No: ARB (AF) /06/1.
20
Barmek Holding A.S. v. Republic of Azerbaijan (ICSID Case No. ARB/06/16)
21
Adem Dogan v. Turkmenistan, ICSID Case No. ARB/09/9.
22
Kilic Insaat Ithalat Ihracat Sanayi ve Ticaret Anonim Sirketi v. Turkmenistan, ICSID Case No. ARB/10/1.

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

3-Ömer Dede and Serdar Elhüseyni v. Romania23
Arbitration application made by Turkish Ömer Dede against Romania was registered on
19th November 2010. The case, the dispute subject of which is agricultural machines and
equipments, is still in progress.
4-Içkale Insaat Limited Sirketi v. Turkmenistan24
Arbitration application made by Turkish Ickale Insaat Limited Sirketi against
Turkmenistan was registered on 20th December 2010. The case, the dispute subject of
which is designing and construction contract, is still in progress.
5-Turkiye Petrolleri Anonim Ortaklığı v. Republic of Kazakhstan25
Arbitration application made by Turkish Fuel Oils Incorporated Partnership (TPAO in
Turkish) against Kazakhstan was registered on 14th January 2011. The case, the dispute
subject of which is Fuel oils search and production, is still in progress.
6-Garanti Koza LLP v. Turkmenistan26
Arbitration application made by Turkish Garanti Koza against Turkmenistan was
registered on 20th July 2011. The case, the dispute subject of which is a construction
project, is still in progress.
7-Muhammet Çap &amp; Sehil Insaat Endustri ve Ticaret Ltd. Sti. v. Turkmenistan27
Arbitration application made by Turkish Muhammet Çap &amp; Sehil Insaat Endustri ve
Ticaret Limited Sirketi against Turkmenistan was registered on 26th March 2012. The case,
the dispute subject of which is a construction project, is still in progress.
8-Karkey Karadeniz Elektrik Üretim A.S. v. Islamic Republic of Pakistan28
Arbitration application made by Turkish Karkey Karadeniz Elektrik Üretim Anonim
Sirketi against Pakistan was registered on 8th February 2013. The case, the dispute subject
of which is, energy generation equipment, is still in progress.
Conclusion
The following can be stated about ICSID Convention and Turkey under the light of the
above mentioned decisions:
1-Turkey is a home state as well as a host state. Consequently, international arbitrations
have now become a way for jurisdiction Turkish enterprises can apply to for the disputes
arising from their international investments.
2-ICSID arbitration where one of the parties is a state is the most appropriate way of
jurisdiction for the resolution of disputes arising from foreign investments. International
commercial arbitration and particularly the ICSID arbitration is superior to the decisions
given by foreign state courts. Because parties have the right to specify their own judge and
the ways and principles they are going to use in their arbitration cases.

23

Ömer Dede and Serdar Elhüseyni v. Romania ICSID Case No. ARB/10/22.
Içkale Insaat Limited Sirketi v. Turkmenistan ICSID Case No. ARB/10/24.
25
Türkiye Petrolleri Anonim Ortaklığı v. Republic of Kazakhstan (ICSID Case No. ARB/11/2)
26
Garanti Koza LLP v. Turkmenistan (ICSID Case No. ARB/11/20)
27
Muhammet Çap &amp; Sehil Inşaat Endustri ve Ticaret Ltd. Sti. v. Turkmenistan (ICSID Case No. ARB/12/6)
28
Karkey Karadeniz Elektrik Uretim A.S. v. Islamic Republic of Pakistan(ICSID Case No. ARB/13/1)
24

8

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

3-Attracting foreign investments are among the priorities of Turkey just like all other
developing countries. Foreign investors accepts international arbitration as one of the most
significant elements of a legally reliable environment to invest in another country.
Consequently; arbitration is a preferable resolution area for disputes in investment
contracts.
4-Arbitration decisions given within the framework of ICSID Convention are binding for
all members. The decision in question can be applied as a decision given by the national
court of the member state.
5-It shall also be kept in mind that; ICSID arbitration system is the guarantee of the
investments to be carried out by Turkish enterprises in foreign states.
6-In cases sued by foreign investors against Turkey, Turkey has mostly treated then
investor in a fair way and conformed to the terms of multiple party treaties like BIT and
Energy charter. In this sense, it can easily be said that Turkey is a suitable state for foreign
investors.
References
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N.H.E.J., N.V. Koninklijke, Boekhandel en Drukkerj.
Altıntaş, M. A., (1998).Uluslararası Yatırımların Korunması, Temel Uyuşmazlıklar ve
Tahkim Kurulları.Hazine Dergisi, Sayı:10.
Azrak, A.Ü., (1999).İdari Sözleşmeler ve Uluslararası Tahkim-Panel. Türkiye Barolar
Birliği, Ankara.
De Cassio, F. G., (2002).The International Center for Settlement of Investment DisputeThe Mexican Experience.Journal of International Arbitration, Kluwer Law
International, 19(3):227–244.
Emek, U., (1999).Uluslararası Ticarette Tahkim ProsedürüDPT.
Erten, R, (1998).ICSID Tahkimi.BATİDER, C.XIX, Sayı:4, Ankara.
Escobar, A.A., (2002).Introductory Note-Mihaly International Corporation - Democratic
Socialist Republic of Sri Lanka (ICSID Case No. ARB/00/2). ICSID Revıew—
Foreign Investment Law Journal, Volume:17, No:1, p.140-141.
Günuğur, H, (1999).Türk Hukukunda ve Türkiye’nin Taraf Olduğu, Yabancı Sermaye
Yatırımlarından Doğan Sorunların Çözümünde Tahkim (ICSID) Prosedürü.Faruk
Erem Armağanı, TBB Yayınları, Ankara.
Hornick, R.N., (2003).The Mihaly Arbitration Pre-Investment Expenditure as a Basis for
ICSID Jurisdiction.Journal of International Arbitration, 20(2), p.189-192.
Kurtz, J, (2002).A General Investment Agreement in the WTO? Lessons from Chapter 11
of NAFTA and the OECD Multilateral Agreement on Investment. Jean Monnet

9

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Working Paper 6/02, New York University School of Law, New York.Retrieved
23.04.2013 fromwww.jeanmonnetprogram.org/papers/02/020601.pdf.
Nomer, E., Ekşi, N. &amp;Gelgel, G.,(2000).Milletlerarası Tahkim, İstanbul.
Park, W., Bjorklund, A.K.&amp;Coe, J.J., International Commercial Dispute Resolution. The
International Lawyer, Volume:37, No:2.
Sassoon, D.M., (1993).International Investment and Dispute Settlement.Conflict
Resolution in International Trade (Symposium), (Editors: D. Friedman&amp;E.J.
Mestmacker) Nomos Verlagsgeselschaft Baden-Baden.
Şanlı, C., (1999).İdari Sözleşmeler ve Uluslararası Tahkim-Panel.Türkiye Barolar Birliği,
Ankara.
Tawil, G.S., Commentary:ICSID Jurisdiction and the Request For Arbitration.Arbitration
International, Vol:18, No:3.
Wagner, J. M., (1999).International Investment, Expropration and Environmental
Protection., Golden Gate University Law Rewiev, Volume:29, Issue:465.
Awards of ICSID (Awards retrieved 23.04.2013, from https://icsid.worldbank.org)
Adem Dogan v. Turkmenistan, ICSID Case No. ARB/09/9.
Alaplı Elektrik B.V. v. Republic of Turkey, ICSID Case No. ARB/08/13.
Barmek Holding A.S. v. Republic of Azerbaijan, ICSID Case No. ARB/06/16.
Bayındır Insaat Turizm Ticaret Ve Sanayi A.S. v. Islamic Republic of Pakistan, Case No.
ARB/03/29.
Cementownia "Nowa Huta" S.A. v. Republic of Turkey, ICSID Case No. ARB(AF)/06/2.
CSOB - Slovak Republic, Decision, ICSID Case No:97/4, p.36.
Europe Cement Investment and Trade S.A. v. Republic of Turkey, ICSID Case No.
ARB(AF)/07/2.
Garanti Koza LLP v. Turkmenistan, ICSID Case No. ARB/11/20.
Içkale Insaat Limited Sirketi v. Turkmenistan, ICSID Case No. ARB/10/24.
Karkey Karadeniz Elektrik Uretim A.S. v. Islamic Republic of Pakistan,ICSID Case No.
ARB/13/1.
Kilic Insaat Ithalat Ihracat Sanayi ve Ticaret Anonim Sirketi v. Turkmenistan, ICSID Case
No. ARB/10/1.
Libananco Holdings Co. Limited-Republic of Turkey, ICSID Case No: ARB/06/8.

10

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Mihaly - Sri Lanka, Award, ICSID Case No:00/2, p.32.
Motorola Credit Corporation, Inc v. Republic of Turkey,ICSID Case No. ARB/04/21.
Muhammet Çap &amp; Sehil Inşaat Endustri ve Ticaret Ltd. Sti. v. Turkmenistan, ICSID Case
No. ARB/12/6.
Olguin - Paraguay, Award, ICSID Case No:98/5, p.60-61.
Ömer Dede and Serdar Elhüseyni v. Romania, ICSID Case No. ARB/10/22
PSEG Global Inc. and Konya Ilgin Elektrik Üretim ve Ticaret Limited Sirketi v. Republic
of Turkey,ICSID Case No. ARB/02/5.
Rumeli Telekom A.S. &amp; Telsim Mobil Telekomunikasyon Hizmetleri A.S. v. Republic of
Kazakhstan, Case No: ARB/05/16.
Saba Fakes v. Republic of Turkey, ICSID Case No. ARB/07/20.
Sistem Muhendislik Insaat Sanayi ve Ticaret A.S.-Kyrgyz Republic, Case No: ARB
(AF)/06/1.
Tulip Real Estate and Development Netherlands B.V. v. Republic of Turkey, ICSID Case
No. ARB/11/28.
Türkiye Petrolleri Anonim Ortaklığı v. Republic of Kazakhstan, ICSID Case No.
ARB/11/2.

11

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                <text>The International Centre for Settlement of Investment Disputes (ICSID) is an  autonomous international institution established under the Convention on the  Settlement of Investment Disputes between States and Nationals of Other  States (the ICSID or the Washington Convention) with over one hundred and  fifty five member States. Turkey signed and ratified ICSID Convention. The  primary purpose of ICSID is to provide facilities for conciliation and arbitration  of international investment disputes.  ICSID has become the leading arbitration institution for the resolution of  investor-state disputes. This arbitration system is different from the other  arbitration. First of all, ICSID was established by the Convention as an impartial  international forum providing facilities for the resolution of legal disputes  between eligible parties, through arbitration procedures. Second, The  Convention sought to remove major impediments to the free international  flows of private investment posed by non-commercial risks and the absence of  specialized international methods for investment dispute settlement. Third,  recourse to the ICSID facilities is always subject to the parties' consent. Fourth,  as evidenced by its large membership, considerable caseload, and by the  numerous references to its arbitration facilities in investment treaties and  laws, ICSID plays an important role in the field of international investment and  economic development.  Today, companies considering an investment in a foreign country, must be  aware of ICSID and the other treaties providing access to ICSID. For example,  Bilateral Investment Treaties (BIT’s) Energy Charter Treaty (ECT) and  Multilateral Treaties (MIT’s). Turkey has signed namerous BIT’s with different  countries. Furthermore, Turkey ratified the Energy Charter Treaty (ECT) that  includes a provision regarding ICSID arbitration. Due to the steps taken by  Turkey to create a more appropriate legal climate for investments during 90’s,  foreign investors have brought eight arbitration cases before the ICSID against  Turkey since 2002.  In this study, firstly, ICSID arbitration system and arbitration cases against  Turkey will be taken hand. Then Turkish investor’s cases against host state will  be indicate. Finally general assesment will be made for Turkey and the other  parties of ICSID Convention.  Keywords: Arbitartion, Investment, ICSID, Turkey.</text>
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                    <text>International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Price Discrimination Approach on the Example of UniCredit Bank dd Mostar
Nađa Dreca
International University of Sarajevo
nadja_n88@hotmail.com

Abstract

The aim of this study is to clarify the concept of the price discrimination and
to show how this concept is used in banking business on the example of the
UniCredit Bank dd Mostar. Price discrimination refers to any no uniform
pricing policy used by a firm with market power to maximize its profit. Price
Discrimination leads to change in both, quantity and price. So it is also
called no uniform pricing, charging customers different prices for the same
product or charging the single customer a price that varies depending how
many units the customer buys. There are 3 degrees of Price Discrimination.
:1st degree is different prices for both consumers and units, 2nd degree is
different prices for different units and 3rd degree is different prices to
different consumers. UniCredit Bank d.d. was the first bank in Bosnia and
Herzegovina that introduced a new, unique approach to client service model.
The basic characteristic of the whole business of the Bank was actually
based on the segmentation of clients (existing and new-potential) with
complex business lines. The business lines included meeting the needs of
clients and facing in accordance with their capabilities and needs.
Characteristics of the business model UniCredit Bank dd was the segmental
approach to the client, so that the clusters of customers would fit similar
characteristics, preferences and market position, and assign them a special
service model defined by each business line. JES! Package account is present
on the market since 2006 in the form of 4 different models adapted to the
needs of the client and used by more than 50,000 customers. JES! Account
package is available in several different models - Optimum, Expert, Student
and Senior. Account package is also practical, useful, stylish and affordable.
Keywords:Price Discrimination, Different Customers,Profit, UniCredit
Bank, Banking Products, client service model

Introduction
Instead of setting a single price some firms can use the no uniform pricing, which means
charging consumers different prices for the same product or charging single customer a
price that depends on the number of units the customers buy. By replacing a single price
with no uniform pricing the firm raises its profits .Price discrimination refers to any no
uniform pricing policy used by a firm with market power to maximize its profit.

Price Discrimination
1

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

A monopoly that uses no uniform prices can capture some or all of the customer surplus
and deadweight loss that results if the monopoly sets a single price.
For almost any good or service, some customers are willing to pay more than others. A
firm that sets a single price faces a trade-off between charging customers who really want
the good as much as they are willing to pay and charging a low enough price that the firm
does not lose the sales to less enthusiastic customers.
A firm can earn a higher profit by price discrimination than from setting single price. For
customers who are willing to pay more, the firm sets higher price and capture some or all
consumer surplus, and firm sells to some people who were not willing to pay as much as
the uniform price.
In order to perform price discrimination firms must satisfy certain conditions: 1. A firm
must have some market power; 2. The firm must be able to identify whom to charge the
higher price-elasticity of demand; 3. Prevent or limit resale.
There are three main degrees of Price Discrimination.
1st degree is different prices for both consumers and units
2nd degree is different prices for different units
3rd degree is different prices to different consumers
First degree (perfect) price discrimination occurs when firm sells each unit at the
maximum amount any customer is willing to pay for it, so the prices differ across
customers and a given customer may pay more for some units than for others. In this case a
monopoly is able to charge the maximum each consumer is willing to pay for each unit of
product. A firm with market power could collect the entire consumer surplus if it could
charge each customer exactly the price that that customer was willing and able to pay
(reservation price).
Second degree (quantity) price discrimination is when the firm charges different price for
large quantities than for small quantities, so the price paid by a buyer can vary with the
quantity demanded by the buyer, but all customers face the same price schedule.
Third degree (multimarket) price discrimination occurs when firm charges consumers in
different groups different unit prices. Price paid by buyers in a given group is the same for
all units purchased, but price may differ across buyer groups ( Perloff, 2009).
About the UniCredit Bank
UniCredit Bank was created by the merger of UniCredit Zagrebacka Bank and HVB
Central Profit Bank, 04.03.2008.year. With total assets of over 3.5 billion KM, capital of
350 million KM, and over 850,000 clients, the Bank operates through a network of 96
branches covering the whole territory of Bosnia and Herzegovina.
UniCredit Bank d.d. was the first bank in Bosnia and Herzegovina that introduced a new,
unique approach to client service model. The basic characteristic of the whole business of
the Bank was actually based on the segmentation of clients (existing and new-potential)
with complex business lines. The business lines included meeting the needs of clients and
facing in accordance with their capabilities and needs. Characteristics of the business
model UniCredit Bank dd was the segmental approach to the client, so that the clusters of
customers would fit similar characteristics, preferences and market position, and assign
them a special service model defined by each business line. This would be with

2

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

particularly educated and assigned personal bankers or the head of a business relationship.
With this organization and education of employees, UniCredit Bank is able to identify
needs and meet the expectations of its clients, as legal persons and citizens.
Bank customers, according to its flow into an account and savings are classified into a
number of categories: lower mass, mass, mass and upper income affluent clients.
According to this classification they are assigned to their family or personal banker. (
UniCredit Bank)
Price Discrimination Example
The example of price discrimination in the selected bank is represented by the type of
banking product they sell. JES! Package account is present on the market since 2006 in the
form of 4 different models adapted to the needs of the client and used by more than
100,000 customers.
JES! Account package is also practical, useful, stylish and affordable.
This way of the price discrimination represents all three degree of price discrimination, as
well as price discrimination done by bundling or Tie-In Sales .Besides banking products
and services, the JES Package as an anchor product of the Bank also provides a range of
non-banking services and facilities thereby enriching and facilitating the everyday lives
and businesses of clients which so far have been recognized by over 100.000 satisfied
users. This type of banking products is described by the following characteristics:
Convenient to the clients- banking products and services are offered in the one package
account, together with numerous non-banking privileges, also with better price than buying
each product individually.
Saves time and money - certain services within the selected model can be used by owners
and family members
Lower-cost -services purchased in the package of product are significantly cheaper than the
purchase of individual products
Modern –client operates with the Bank in a simple, modern and fast way using direct
channels such as e-service ba-internet banking for citizens, services, m-ba-a mobile
banking service for citizens and SMS services.
Monthly fee-determined price of use of products and services is distributed evenly
throughout the year
Universal package account JES! Represents a new way of transparent operations with the
Bank and its models are adapted to specific needs in different life periods and situations.
JES! - Universal package is a product designed according to modern European standards
and tailored to your needs. Use according to own preferences and needs. JES! account
package is available in several different models - Optimum, Support, Student and Senior.
As a user specified model is identified by a specially designed VISA Electron card, which
is the primary card to your JES! Package - the account.
JES user! Package includes all banking and non-bank products and services model that you
selected. At the same time, their business with the Bank will perform in a modern way,
using the advantages of new technology.
Banking facilities
3

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo








e-banking,
m-banking services
Visa Classic Card
MasterCard with a series of compensation
standing order
discount for approval of certain bank credit products

Non-banking benefits



discounts in the shopping-service network of partner banks,
services Mondial Assistance Center-home help in the territory of BiH, on the road,
and medical and travel services

JES! account package is available in several different models - Optimum, Support, Student
and Senior.
The complete contents of a particular model can be found in the tables below.
It represents the unique sets of the services in which all banking services and products are
combined into one single UniCredit banking product, JES! Package. It does not only
include banking but also non-banking products, with lower total price than the single price
of each product.
The benefits that JES! Package brings include:






All banking products and services, together with non-banking facilities are
combined into one single package with lower price than the single price of each
product
Variety of included products that can be according to the needs
Total cost is equally distributed over monthly price of selected JES! Package
Unique assistance at home and on the road within Bosnia and Herzegovina, as
well as abroad, in cooperation with Monidal Assistance, and medical service
Family members can use some of the facilities of the selected JES! Package

JES! account package is available in several different models - Optimum, Support, Student
and Senior
Figure 1: JES! Models

Source: UniCredit Bank

Student JES! Package (Table 1) is offer intended for student population and shaped as a
package of products. It is intended for both full time and part-time students, B&amp;H citizens
studying either in Bosnia and Herzegovina or abroad. Student package includes the
following products and services which help to students to deal with financial matters on a
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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

24/7 basis. This package is tailored according to the student population needs as well as by
price affordable for this population.
Table 1: Student JES! Package
JES! Student
Banking
Products and
services
included in
package

Non-banking
products
included into
package

Product Name
Student Account

Included in Model
YES

Maestro Card

YES

SMS

YES

Mobile Banking (m-ba)
Standing Order

1,00 KM
YES

24 PLUS savings -higher interest rates up to 24months

YES

Mondial assistance Services:
Access to Mondial assistance network provider

YES

Assistance at home - services in B&amp;H;
Service of specials in emergency interventions

up to 200 KM

Visits of a doctor in the case of accident
Visits of a nurse in the case of accident
Home care after leaving hospital
Information about medical facilities and services
Information in the case of disability

up to 150 KM
up to 100 KM
up to 100 KM
YES
YES

Information about medicines and pharmacies
Help on the road for passenger car
Repairs on the spot or two vehicles
Services Abroad

YES

Medical expenses coverage

up to 2.000,00 EUR

Medical transportation in B&amp;H

No Limit

Transportation of the deceased in B&amp;H

up to 3.000,00 EUR

Children Return

Relatives transportation

organisation and
transport costs
coverage
up to 150 EUR

Accommodation of relatives

up to 150 EUR

Legal Assistance

up to 1.000 EUR

Baggage Delay

up to 20 EUR

Information prior to travel

YES

Information about B&amp;H agencies Abroad

YES

Information in the case of documents

YES

Emergency message

YES

Help on the road for passenger car Abroad
Repairs on the spot or two vehicles

up to 150 EUR

Advantage of
Better Quality of life with Mondial Assistance Services
Student Model
Monthly price of the Student JES! Package

up to 300 KM

1,50 KM

Source: UniCredit Bank dd

Senior package (Figure 2) is made for the senior population with retirement income.
According to the products and services included it is attractive to this customer category. It

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

provides SMS service, especially useful for this old age category. The product very
interesting to those customers is included Visa Classic Card, with deferred payment. The
price is determined according to the financial position of the seniors.
Table 2: Senior JES! Package
Senior
Banking
Products
and services
included in
package

Nonbanking
products
included
into
package

Product Name
Current Account

Included in Model
YES

Maestro Card

YES

Visa Classic Card

YES

SMS

YES

Mobile Banking (m-ba)

1,00 KM

Standing Order

YES

Allowed Limit

up to 1.500,00 KM

24 PLUS savings -higher interest rates up to
24months
Mondial assistance Services:
Access to Mondial assistance network provider
Assistance at home - services in B&amp;H;

YES

Service of specials in emergency interventions
Visits of a doctor in the case of accident
Visits of a nurse in the case of accident
Home care after leaving hospital
Information about medical facilities and services
Information in the case of disability

up to 150 KM
up to 150 KM
up to 100 KM
up to 65 KM
YES
YES

Information about medicines and pharmacies
Help on the road for passenger car
Repairs on the spot or tow vehicles
Services Abroad

YES

Medical transportation in B&amp;H

No Limits

Information prior to travel

YES

Help on the road for passenger car Abroad
Repairs on the spot or tow vehicles

up to 150 EUR

YES

up to 250 KM

Advantage
Better Quality of life with Mondial Assistance Services
of Expert
Model
Monthly price of the Senior JES! Package
3,00 KM
Source: UniCredit Bank dd

Optimum package, represented in Figure 3, is intended to satisfy the needs of majority of
the clients by providing the services and products that they use often. Most of the users of
this model are employed persons with middle income and for them the products included
represents the way to afford themselves better possibilities and better quality of life. EBanking provides them opportunities to deal with its financial needs with less time for
transaction and lower costs.
Table 3: Optimum JES! Package

6

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Optimum

Product Name

Included in Model

Banking
Products and
services
included in
package

Current Account

YES

Maestro Card

YES

Visa Classic Card

YES

SMS

YES

Internet Banking ( e-ba)

YES

Mobile Banking (m-ba)

For Optimum users - 1,50 KM

Standing Order

YES

Allowed Limit

up to 2.500,00 KM

24 PLUS savings -higher interest rates up to
24months
Mondial assistance Services:
Access to Mondial assistance network provider
Assistance at home - services in B&amp;H;
Service of specials in emergency interventions
Visits of a doctor in the case of accident
Visits of a nurse in the case of accident
Home care after leaving hospital

YES

Information about medical facilities and services
Information in the case of disability

YES
YES

Information about medicines and pharmacies
Help on the road for passenger car

YES

Repairs on the spot or tow vehicles

up to 300 KM

Non banking
products
included into
package

YES
up to 200 KM
up to 150 KM
up to 100 KM
up to 100 KM

Services Abroad
Medical expenses coverage

up to 2.000 EUR

Medical transportation in B&amp;H

No Limit

Medication Delivery in emergency case

up to 3.000 EUR

Transportation of the deceased in B&amp;H
Children Return

organisation and transport costs
coverage
up to 150 EUR

Relatives transportation

up to 150 EUR

Accommodation of relatives

up to 1.000 EUR

Information prior to travel

YES

Information about B&amp;H agencies Abroad

YES

Information in the case of documents
Help on the road for passenger car Abroad
Repairs on the spot or tow vehicles

YES

Advantage of Visa Classic Card costs lower
Optimum
Model
Monthly price of the Optimum JES! Package

up to 150 EUR

6,00 KM

Source: UniCredit Bank dd

Expert package is tailored for smaller population of the customers with high income level
and higher financial needs. This represents the widest set of the products offered by the
bank with the intention to satisfy the large needs of the selected population. The products
included and the price is set according to the preferences, and needs and customer profile.
(Figure 4).
Table 4: Expert JES! Package

7

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Expert

Product Name

Included in Model

Banking
Products and
services
included in
package

Current Account

YES

Maestro Card

YES

Visa Classic Card

YES

MasterCard Revolving

YES

SMS

YES

Internet Banking ( e-ba)

YES

Mobile Banking (m-ba)

YES

Standing Order

YES

Allowed Limit

up to 5.000,00 KM

Provision for mortgage and cash loans

30% Discount

24 PLUS savings -higher interest rates up to
24months
Mondial assistance Sevices:

YES

Access to Mondial assistance network provider
Assistance at home - services in B&amp;H;

YES

Service of specials in emergency interventions
Visits of a doctor in the case of accident

up to 300 KM
up to 200 KM

Visits of a nurse in the case of accident

up to 110 KM

Medication Delivery in emergency case organization and delivery costs covered
Home care after leaving hospital

up to 60 KM

Information about medical facilities and services
Information in the case of disability

YES
YES

Information about medicines and pharmacies
Help on the road for passenger car
Repairs on the spot or tow vehicles

YES

Organization of the substitute car

YES

AccomoYEStion

up to 100 KM

Continuation of the journey

up to 300 KM

Non banking
producst
included into
package

up to 200 KM

up to 350 KM

Services Abroad
Medical expenses coverage

up to 4.500 EUR

Medical transportation in B&amp;H

No limit

Medication Delivery in emergency case

up to 30 EUR

Transportation of the deceased in B&amp;H

up to 3.000,00 EUR

Children Return
Relatives transportation

organidation and
transport costs coverage
up to 300 EUR

Accomodation of relatives

up to 300 EUR

Information prior to travel

YES

Information about B&amp;H agencies Abroad

YES

Information in the case of dotocuments

YES

Emergency message

YES

Continuation of the journey

up to 150 EUR

Baggage Delay- cost coverage

up to 50 EUR

Legal Assistance

up to 1.200,00 EUR

Help on the road for passenger car Abroad
Repairs on the spot or tow vehicles

up to 200 EUR

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Organization of the substitute car

YES

AccomoYEStion

up to 85 EUR

Continuation of the journey

up to 150 EUR

Advantage of
Better Quality of life with Mondial Assistance Services
Expert Model
Monthly price of the Expert JES! Package
10,00 KM
Source: UniCredit Bank dd

Conclusion
The aim of this study is to clarify the concept of the price discrimination and to show how
this concept is used in banking business on the example of the UniCredit Bank dd Mostar.
UniCredit Bank d.d. was the first bank in Bosnia and Herzegovina that introduced a new,
unique approach to client service model. The basic characteristic of the whole business of
the Bank was actually based on the segmentation of clients (existing and new-potential)
with complex business lines. The business lines included meeting the needs of clients and
facing in accordance with their capabilities and needs. Characteristics of the business
model UniCredit Bank dd was the segmental approach to the client, so that the clusters of
customers would fit similar characteristics, preferences and market position, and assign
them a special service model defined by each business line. JES! account package is
available in several different models - Optimum, Expert, Student and Senior. Account
package is also practical, useful, stylish and affordable.
This way of the price discrimination represents all three degree of price discrimination, as
well as price discrimination done by bundling or Tie-In Sales .Besides banking products
and services, the JES Package as an anchor product of the Bank also provides a range of
non-banking services and facilities thereby enriching and facilitating the everyday lives
and businesses of clients which so far have been recognized by over 100.000 satisfied
users. It represents the unique sets of the services in which all banking services and
products are combined into one single UniCredit banking product, JES! Package. It does
not only include banking but also non-banking products, with lower total price than the
single price of each product.
Each of this model with the products included is specially designed for the certain and
targeted clients. Based on this segmentation the price of the model is determined. The
intention behind is that each customer pay his reservation price and that all consumer
surplus is caught.

References
Perloff, J.M. (2009) Microeconomics, 5th Edition, Boston, USA, Pearson Education
UniCredit Bank http://www.unicreditbank.ba/home/wps/wcm/connect/ucb_ba/utils/index/
Last Access 22nd April 2013

9

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                <text>The aim of this study is to clarify the concept of the price discrimination  and to show how this concept is used in banking business on the example  of the UniCredit Bank dd Mostar. Price discrimination refers to any no  uniform pricing policy used by a firm with market power to maximize its  profit. Price Discrimination leads to change in both, quantity and price. So  it is also called no uniform pricing, charging customers different prices for  the same product or charging the single customer a price that varies  depending how many units the customer buys. There are 3 degrees of  Price Discrimination. : 1st degree is different prices for both consumers  and units, 2nd degree is different prices for different units and 3rd degree  is different prices to different consumers. UniCredit Bank d.d. was the first  bank in Bosnia and Herzegovina that introduced a new, unique approach  to client service model. The basic characteristic of the whole business of  the Bank was actually based on the segmentation of clients (existing and  new-potential) with complex business lines. The business lines included  meeting the needs of clients and facing in accordance with their  capabilities and needs. Characteristics of the business model UniCredit  Bank dd was the segmental approach to the client, so that the clusters of  customers would fit similar characteristics, preferences and market  position, and assign them a special service model defined by each business  line. JES! Package account is present on the market since 2006 in the form  of 4 different models adapted to the needs of the client and used by more  than 50,000 customers. JES! account package is available in several  different models - Optimum, Expert, Student and Senior. Account package  is also practical, useful, stylish and affordable.  Keywords: Price Discrimination, Different Customers, Profit, UniCredit  Bank, Banking Products, client service model.</text>
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                    <text>International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Vertical Integration on the Example of Agrokor
Nađa Dreca
International University of Sarajevo
nadja_n88@hotmail.com

Abstract
This study will provide the explanation of the vertical integration, benefits and
show the application of the vertical integration in the real business on the example
of the Croatian company Agrokor. There are always important transactions between
a multinational`s operations in different countries. The output of one subsidiary is
often an input into the production of another. Or technology developed in one
country may be used in others. Or management may usefully coordinate the
activities of plants in several countries. Multinationals exist because it turns out to
be more profitable to carry out these transactions within a firm rather than between
firms. This means that multinationals engaged in internalization. If you want
something done right, do it yourself. Many transactions are more profitably
conducted within a firm rather than between firms. Also many activities in different
countries may be usefully integrated in a single firm. One of example of vertical
integrated firm in Balkan is Agrokor, Croatian company. In 1989 the joint-stock
company Agrokor was registered. The Agrokor Group is the largest private
company in Croatia and one of the leading regional companies Apart from the
Croatian companies, the Agrokor Group today also comprises companies from all
over the region acquired during the last few years: Ledo Čitluk, Sarajevski kiseljak,
Velpro Sarajevo, Frikom, Dijamant, Idea, Ledo Hungary and Fonyodi.
Keywords: Vertical Integration, Multinational Company, Production, Subsidiary,
Profitability,

Outside the firm price movements’ direct production, which is coordinated through a series
of exchange transactions on the market?
Within a firm, these market transactions are eliminated and in place of the complicated
market structure with exchange transaction is substituted the entrepreneur-coordinator,
who directs production. It is clear that these are alternative methods of coordinating
production.
Ronald Coase (1937)
If you want something done right, do it yourself.
He is a slave of the greatest slave, who serves nothing but himself.

Introduction
Today the uncertain business environment cause that many companies due to changes in
the market are forced to introduce some changes its business and size of the company and
corporation in order to gain higher profit, gain competitive advantage and establish stable
operational environment within company. Those goals are mostly achieved throughout the
process of vertical integration. In order to perform efficiently all production channels must

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

be integrated into single line, such as connection of purchase of inputs, production,
business logistics, marketing and sale within own Retail Company.
Vertical integration represents the growth of Retail Company which establishes
connections with its supplier (upward) and consumers (downward) integration in order to
improve its competiveness.
There are always important transactions between a multinational`s operations in different
countries. The output of one subsidiary is often an input into the production of another. Or
technology developed in one country may be used in others. Or management may usefully
coordinate the activities of plants in several countries. Multinationals exist because it turns
out to be more profitable to carry out these transactions within a firm rather than between
firms. This means that multinationals engaged in internalization. (Krugman and Obstfeld,
2009)
Vertical Integration Characteristics
Many transactions are more profitably conducted within a firm rather than between firms.
Also many activities in different countries may be usefully integrated in a single firm.
Vertical integration – is when a firm participates in more than one successive stage of
value chain (supply/production/distribution chain).Only if a firm can perform most of the
necessary production steps less expensively than if it relied on other firms does it vertically
integrated. (Carlton and Perloff, 2005)
First advantage of internalization is technology transfer. Transfer of knowledge or another
form of technology may be easier within a single organization than through a market
transaction between separate organizations.
Second advantage of internalization is vertical integration. If one firm (the `upstream`
firm) produces a good that is used as an input for another firm (the `downstream` firm) ,
many problems can result. They can engage in conflict regarding many things, weak
cooperation, competition etc. These problems may be avoided or at least reduced if these
firms are combined into a single `vertical integrated` firm.
There are at least three possible costs of vertical integration.
First, the cost of supplying its own factors of production or distributing its own product
may be higher for a firm that vertically integrates than for one that depends on competitive
markets, which serve these needs efficiently.
Second, as a firm gets larger, the difficulty and cost of managing it increase. The advantage
of dealing with a competitive market is that someone else supervises production.
Third, the firm may face substantial legal fees to arrange to merge with another firm.
Advantages of vertical integration
1. Internalization
 To lower transactions costs – avoid opportunistic behavior
 To control quality of products supplied
 To enhance coordination – e.g. JIT delivery
 To reduce uncertainty regarding prices, availability, etc.
2. Steady supply of key inputs
3. Correct market failure due to externalities by internalizing those externalities
4. Avoidance of government restrictions, regulations, taxes
 Combining regulated utilities and unregulated service companies
 Using transfer pricing for allocation of profits
5. Gain market power
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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

 better exploit or to create market power
6. Eliminate market power
 A victim of another firm`s market power may vertically integrate to eliminate that
power. (Krugman and Obstfeld, 2009)
Agrokor Example
One of example of vertical integrated firm in Balkan is Agrokor, Croatian company. In
1989 the joint-stock company Agrokor was registered.
By using vertical integration from agriculture to manufacture of end products, Agrokor
provides the customers with a wide range of fresh, healthy domestic products.
Furthermore, the proposed concentration will lead to a vertical integration of production,
retail sale and wholesale, which will undoubtedly produce horizontal effects within the
retail sale and wholesale.
The Agrokor Group is the largest private company in Croatia and one of the leading
regional companies with consolidated total revenues greater than HRK 29bn in 2011 and
employing almost 40,000 people. (Agrokor)
The Agrokor Group's core businesses are the production and distribution of food and
drinks on the one hand and retail on the other, comprising among others Croatia's largest
producers of mineral water - Jamnica d.d.; ice-cream - Ledo d.d.; oil, margarines and
mayonnaise - Zvijezda d.d.; the largest Croatian meat industry - PIK Vrbovec d.d.; Belje,
the largest agricultural and industrial capacity in Croatia and the leading retail chain Konzum d.d.
Since it was established 30 years ago, due to a clear business vision, a consistently applied
strategy and well-considered investments Agrokor has grown from a small family-owned
company for the production and sale of flowers to become the leading food industry and
retail group in the region today (Figure 1).
Figure 1: Agrokor Business
Production and storage of beans, soya and feed
Chicken Meet production, meat and milk products
Salt Production
Production of Edible oil, Margarine and mayonnaise
Ice Cream and Frozen Food Products
Production of Water, Juices and Soft Drinks
Wine Growing and Production
Wholesale and Distribution
Retail
Other Business
Source: Agrokor

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Apart from the Croatian companies, the Agrokor Group today also comprises companies
from all over the region acquired during the last few years: Ledo Čitluk, Sarajevski
kiseljak, Velpro Sarajevo, Frikom, Dijamant, Idea, Ledo Hungary and Fonyodi (Figure 2
and Figure 3).

Figure 2: Agrokor Group Business Structure

Source: Agrokor

Agrofructus d.o.o. is the leading company in the area of South East Europe, specialized in
production, purchase and sale of fruits and vegetables. Annually, they supply 200,000 tons
of products, grown in Croatia, Macedonia, Bosnia and Herzegovina and Serbia to countries
of western and Eastern Europe. With an annual turnover of over € 100 million it represents
a vital part of the Agrokor concern.
Agrokor trgovina d.d. has been operating as an independent company since 1996. The
company's core business activity is trading in agricultural/food products. As part of the
Agrokor Group, Agrokor trgovina participates in cooperation with other members of
Agrokor, namely Belje d.d., PIK Vinkovci d.d., Vupik d.d. and Zvijezda d.d., in the
production and processing of agricultural products.
Agrolaguna d.d. has been part of Agrokor since the end of 2004. It belongs to the business
segment engaged in the production of domestic high-quality products. Agrolaguna's
business operations are divided in several production segments: vine-growing, olivegrowing, and stock-breeding and, to a lesser extent, vegetable-farming. All the company's
products are regionally known for their quality and production tradition

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Agroprerada is engaged in desiccation and storing of cereals and oil crops, production of
fodder, production, storing and packing of table apples. Since Agroprerada joined Agrokor
its total turnover has linearly been increasing from year to year. The production of fodder
is a dominating business activity of Agroprerada.
PIK Vinkovci d.d. produces and sells agricultural products of plant and animal origin and
owns the biggest silo capacities in the eastern part of Croatia, which is where the main part
of Croatia's agricultural production is based.
PIK Vrbovec is one of the largest Croatian meat processing industries with the 70 years old
tradition in the production and processing of meat products. It has been a part of the
Agrokor Corporation, its majority owner, since 2005.
Sojara Zadar as the only producer in the region with processing units able to process
soybean into soybean meal, raw soybean oil and lecithin has no significant competitors in
either Central or Eastern Europe. The processing capacity is 1,000 tons of soybeans a day
or 300,000 tons a year.
Belje d.d., once the largest domestic agro-industrial conglomerate with the 300 years old
tradition of food production, has been a part of the Agrokor Group since the beginning of
2005, which is the largest food producer in this part of Europe. Belje d.d. has been
engaged in food production for over three centuries now, and it has been part of the
Agrokor Concern, the largest food producer in this part of Europe, since 2005Food
processing and agricultural production are the parts of Belje, divided into profit centres:
production of smoked sausages and bacon, production of flour, vine production and
bottling, production of dairy products, agriculture, seed growing, fodder factory, pig
breeding, bullocks breeding and dairy cattle-raising.
Jamnica d.d. is the largest mineral water producer in Croatia with a tradition of more than
175 years. Since 1999, apart from mineral waters Jamnica is also producing fruit juices
under the Juicy brand, and in 2002 it launched Jana natural spring water and Juicy Fruits
refreshing soft drinks. Jamnica d.d. comprises the Jamnica natural mineral water bottling
plant in Pisarovina, the Jana spring water and non-alcoholic beverage bottling plant in
Sveta Jana, the Juicy natural fruit juices bottling plant, the Sarajevski kiseljak natural
mineral water and non-alcoholic beverage bottling plant in Bosnia and Herzegovina, the
Fonyódi mineral water bottling plant in Hungary, and distribution companies in Slovenia,
Serbia and the USA.
In 2000 the first major step towards other regional markets was made - in Bosnia
Herzegovina Jamnica became the majority shareholder of the natural mineral waters and
soft drinks bottling plant Sarajevski Kiseljak, and in 2004 the Hungarian natural mineral
water bottler Fonyodi was acquired.
Since 1958 when Ledo produced the first industrial ice cream Snjeguljica in Croatia, the
company has been synonym for top quality frozen products such as ice cream, deserts,
pastry, fruits and vegetables, fish, and ready-to-serve meals. Except in Croatia Ledo is with
a 79% share the market leader in Bosnia and Hercegowina, where it purchased the ice
cream factory in Čitluk and established the company Čitluk d.o.o. at the beginning of 2000.
Zvijezda is the largest producer of edible oils and a sole producer of margarines, vegetable
fat and mayonnaise in Croatia, being the market leader in all its product groups. The level

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

of recognition of Zvijezda's brands Zvijezda and Margo is 95% according to the conducted
surveys.
The retail sales chain of Konzum is the leader on the Croatian market and the only one
with more than 570 stores in all the counties of Croatia. Konzum d.d. is the leading retail
chain in Croatia with over 700 stores in which more than 650,000 customers do their
everyday shopping. Apart from its retail business, Konzum intensively develops its
wholesale business as well. The company has 19 VELPRO wholesale centers. Besides
being market leaders in Croatia, Konzum and Idea, Agrokor’s retail companies with total
consolidated income from sales amounting to EUR 2.67 billion, make also the largest retail
group in the Adria Region, according to a regional analysis of the retail sectors in Croatia,
Serbia and Bosnia and Herzegovina carried out by Deloitte.
Konzum has successfully developed the K plus brand program, enjoying the greatest
popularity among the Croatian customers. Konzum’s brand offer is segmented into several
subcategories, namely Standard, K plus and Volim najbolje, in order to respond to the
wishes and needs of the customers best.
Tisak, joint stock Company, is the largest newsstand retail chain with more than 1200 sales
points. It is the leading Croatian distributor of press, tobacco products, prepaid vouchers
and other merchandise that are delivered to more than 4600 sales points.
mStart d.o.o. is a member of the Agrokor Group active since July 1, 2010 when the IT
business was set up as a limited-liability company aimed at optimizing IT investments and
upgrading the Agrokor Group’s IT functions (Agrokor).
Figure 3: Agrokor Companies

Source: Agrokor

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Some important dates for Agrokor
1995 - Opening of the first Super Konzum
The Agrokor Group is registered
1999 - Introduction of the new brand Ledo riba (Ledo fish)
2000 - A new company was founded for the production of ice cream in Citluk, Bosnia and
Herzegovina by the name of Ledo Citluk
Agrokor owns a 97,4% share of Sarajevski kiseljak
2003 - Agrokor acquires 51% capital share of TP DC Sarajevo
2004 - The ice cream industry makes significant investments in newproduction and
distribution capacities (Čitluk, Sarajevo, Belgrade, Zagreb, Maribor)
First store in Bosnia and Hercegovina opened - VelPro Rajlovac
2005 - Konzum retail chain opened its first stores in Herzegovina
2007- Agrokor Group signed a Takeover Agreement for the retail and wholesale business
of VF comerce and thus, besides Croatia, became food retail leader in Bosnia &amp;
Herzegovina
Agrokor in Balkans
Agrokor also owns some firms in other Balkan`s countries like:
It is in Serbia Dijamant (Oil and oil products) and Frikom(ice- cream industry). Idea d.o.o.
Beograd becomes member of Agrokor Group.
Dijamant AD is the largest producer of edible oils and the leading producer of margarine,
vegetable fat and delicacy products based on mayonnaise in Serbia. Beside mass
consumption products, Dijamant also produces raw materials for other food industries,
primarily the confectionery and bakery industries. Dijamant became part of Agrokor in
mid-2005. Since then, significant improvements across all business segments have been
made.
Frikom AD, the leading and largest ice-cream manufacturer in Serbia, joined the Agrokor
Group in 2003. This acquisition is of key strategic importance for Agrokor, because it
added exceptional new value to the total Agrokor production of ice cream and frozen food,
which will enable Agrokor positioning as the leading producer of this commodity group in
the region. The full impact of changes that Agrokor strongly launched acquiring Frikom in
2003 was manifested in 2004, when already in the first seven months market share grew,
consequently making Frikom the leading player in the ice cream market of Serbia
The acquisition of Idea d.o.o. conducted in 2005 is a strategically important move for
Agrokor since Idea has become the foundation for further development of Agrokor's retail
business in the region. Today, Idea has more than 150 retail stores across Serbia and 7
wholesale centers in Belgrade, Niš, Leskovac, Čačak, Novi Sad and Subotica with more
than 4,000 employees. In 2011, the company continued making new investments, mainly
aimed at expanding the retail sales network in order to make Idea stores of various formats
available to customers across Serbia. The process of optimizing the existing business
processes and increasing productivity and quality of service in retail sales continued in
2011 as well.
In Hungary Agrokor becomes owner of two Hungarian companies, the water filling plant
Fonyodi and the ice-cream factory Baldauf (today Ledo kft. Hungary)

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Except in Croatia Ledo is the market leader in Bosnia and Hercegowina, where it
purchased the ice cream factory in Čitluk and established the company Čitluk d.o.o. at the
beginning of 2000. In 2004 Ledo additionally strengthened its regional leadership
spreading its ice cream production into Hungary especially by acquisition of the Baldauf
Company, Ledo Lft. Hungary today, which is the third largest ice cream producer in
Hungary. Similar to other Agrokor companies Ledo plans to spread on the regional
markets but also on the markets of the European Union.
Sarajevski kiseljak d.d. is the leading company engaged in the production and sale of
mineral water in Bosnia and Herzegovina with a 120-year-old tradition. New era for
Sarajevski kiseljak d.d. symbolically started with 2000 when, through Jamnica, the
Agrokor Group became the majority owner of the company and started making
investments in its development. The company affirms its longtime leading position
primarily thanks to the high and recognizable quality of its mineral water, continuous
modernization and improvement of production and business processes as well as
adjustment of the company's business policy to market demands and customer needs.
Conclusion
Today the uncertain business environment cause that many companies due to changes in
the market are forced to introduce some changes its business and size of the company and
corporation in order to gain higher profit, gain competitive advantage and establish stable
operational environment within company. Those goals are mostly achieved throughout the
process of vertical integration. In order to perform efficiently all production channels must
be integrated into single line, such as connection of purchase of inputs, production,
business logistics, marketing and sale within own Retail Company.
Vertical integration represents the growth of Retail Company which establishes
connections with its supplier (upward) and consumers (downward) integration in order to
improve its competiveness. The advantages of integration include:





Higher level of product and services controlling in order to better satisfy the needs
of targeted groups and market segments
Elimination of risks in uncertain supply
Better market differentiation
Optimization and decrease of business costs

The Agrokor Group is the largest private company in Croatia and one of the leading
regional companies Apart from the Croatian companies, the Agrokor Group today also
comprises companies from all over the region acquired during the last few years: Ledo
Čitluk, Sarajevski kiseljak, Velpro Sarajevo, Frikom, Dijamant, Idea, Ledo Hungary and
Fonyodi.
Agrokor offers a superior service and pleasant shopping at reasonable prices through own
network of modern and functionally equipped retail facilities.
Why Agrokor does this?
 To expand market (B&amp;H, Serbia, Montenegro, Slovenia, Hungary etc.)
 Specialized equipment or services may be needed for the industry, but are only
supplied by other firms if the industry is large and concentrated.
 Labor pooling: a large and concentrated industry may attract a pool of workers,
reducing employee search and hiring costs for each firm.
 Knowledge spillovers: workers from different firms may more easily share ideas
that benefit each firm when a large and concentrated industry exists
8

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

References
Agrokor http://www.agrokor.hr/en-GB/Naslovnica.html
Carlton, D.W.&amp; Perloff,J.M.(2005).Modern Industrial Organisation.Pearson 4th Edition
Krugman,P.R. &amp;Obstfeld,M.(2009).International Economics:Theory &amp; Policy.Pearson 8th
Edition

9

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                <text>This study will provide the explanation of the vertical integration, benefits  and show the application of the vertical integration in the real business on  the example of the Croatian company Agrokor. There are always important  transactions between a multinational`s operations in different countries.  The output of one subsidiary is often an input into the production of  another. Or technology developed in one country may be used in others.  Or management may usefully coordinate the activities of plants in several  countries. Multinationals exist because it turns out to be more profitable  to carry out these transactions within a firm rather than between firms.  This means that multinationals engaged in internalization. If you want  something done right, do it yourself. Many transactions are more  profitably conducted within a firm rather than between firms. Also many  activities in different countries may be usefully integrated in a single firm.  One of example of vertical integrated firm in Balkan is Agrokor, Croatian  company. In 1989 the joint-stock company Agrokor was registered. The  Agrokor Group is the largest private company in Croatia and one of the  leading regional companies Apart from the Croatian companies, the  Agrokor Group today also comprises companies from all over the region  acquired during the last few years: Ledo Čitluk, Sarajevski kiseljak, Velpro  Sarajevo, Frikom, Dijamant, Idea, Ledo Hungary and Fonyodi. From this  example it is seen that vertical integrated firms benefits to all participants  in the process of production and performing business.  Keywords: Vertical Integration, Multinational Company, Production,  Subsidiary, Profitability.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Fragility of Emerging Stock Markets; a Comparison
between B&amp;H, Croatia and Serbia
Adnan Duric
International Burch University, Sarajevo, Bosnia and Herzegovina
duric_adnan@hotmail.com
Uğur Ergun
International Burch University, Sarajevo, Bosnia and Herzegovina
uergun@ibu.edu.ba

This study investigates the how emerging stock markets respond to
external and internal shocks. Daily stock market data from three southeast
emerging European countries are used.
GARCH (1, 1) model is employed. Daily stock markets indices are obtained
from the selected stock markets and data stream for the period January
2000 to December 2011.
Augmented Dicky Fuller unit root test and co-integration test are used to
gauge out linkages between stock markets.
The results of the study can be the useful resource for future research.
Keywords: Fragility, Emerging Stock Markets in Bosnia, Croatia, Serbia.

7

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ERGÜN, Uğur </text>
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                <text>This study investigates the how emerging stock markets respond to  external and internal shocks. Daily stock market data from three southeast  emerging European countries are used.  GARCH (1, 1) model is employed. Daily stock markets indices are obtained  from the selected stock markets and data stream for the period January  2000 to December 2011.  Augmented Dicky Fuller unit root test and co-integration test are used to  gauge out linkages between stock markets.  The results of the study can be the useful resource for future research.  Keywords: Fragility, Emerging Stock Markets in Bosnia, Croatia, Serbia.</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Correlation of Change in Fundamental Indicators and
Stock Price Movements on Sarajevo Stock Exchange
Enis Dzanic
University of Bihac, Bosnia and Herzegovina
enis.dzanic@bih.net.ba
Fundamental analysis is regarded as one of the key tools in evaluating
securities by examining intrinsic value of the business, trough primarily the
analysis of its financial statements. Although in the short run, various
factors might influence investment sentiment and thus stock price
movements, in the long run fundamentals should determine stock price
performance. Sarajevo Stock Exchange is a pioneering enterprise in the
development of a capital market in Bosnian transition economy. Upon
examining stock price movements and trade volumes over its ten year
history, it is difficult to argue that high volatility in both factors can be
attributed to changes in corporate fundamentals. We can thus argue that
irrational or speculative determinants are at play; a discouraging prospect
for a developing capital market. In order to investigate the correlation
between the change in fundamental indicators and stock price
movements, ten major companies listed on the exchange were selected
using pre-defined criteria, and key fundamental indicators, as well as stock
price volatility was examined for a five year period during which Sarajevo
Stock Exchange had highest trade volumes. The results indicate that ratios
that are price-independent have volatility ten times lower than ratios that
are price-determined. Additionally, stock price analysis indicates high
standard deviation; a traditionally accepted measure of volatility and intrayear stock price spreads often reach hundreds of percent. Furthermore,
when selected indicators are correlated with stock price movements, the
research determined that correlation coefficients are low, sometimes
negative, suggesting no linear relationship between the change in
fundamental indicators and the change in the price of the security. The
result of high-risk high-volatility market situation was a significant decline
in value of securities listed on the exchange. This decline led to a loss of
confidence of individual investors in the exchange which can be illustrated
by low trading volumes in the last few years, usually in the region of 1% to
3% of 2007 levels. The exchange thus is incapable of serving most of
functions traditionally associated with the business.
Keywords: Stock Price Volatility, Fundamental Analysis, Sarajevo Stock
Exchange.
101

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                    <text>International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

Correlation of Change in FundamentalIndicators and Stock Price
Movements on Sarajevo Stock Exchange
EnisDzanic
University of Bihac, Bosnia and Herzegovina
enis.dzanic@bih.net.ba

Abstract
Fundamental analysis is regarded as one of the key tools in evaluating securities by
examining intrinsic value of the business, trough primarily the analysis of its financial
statements. Although in the short run, various factors might influence investment
sentiment and thus stock price movements, in the long run fundamentals should
determine stock price performance. Sarajevo Stock Exchange is a pioneering
enterprise in the development of a capital market in Bosnian transition economy.
Upon examining stock price movements and trade volumes over its ten year history, it
is difficult to argue that high volatility in both factors can be attributed to changes in
corporate fundamentals. We can thus argue that irrational or speculative determinants
are at play; a discouraging prospect for a developing capital market. In order to
investigate the correlation between the change in fundamental indicators and stock
price movements, ten major companies listed on the exchange were selected using
pre-defined criteria, and key fundamental indicators, as well as stock price volatility
was examined for a five year period during which Sarajevo Stock Exchange had
highest trade volumes. The results indicate that ratios that are price-independent have
volatility ten times lower than ratios that are price-determined. Additionally, stock
price analysis indicates high standard deviation; a traditionally accepted measure of
volatility and intra-year stock price spreads often reach hundreds of percent.
Furthermore, when selected indicators are correlated with stock price movements, the
research determined that correlation coefficients are low, sometimes negative,
suggesting no linear relationship between the change in fundamental indicators and
the change in the price of the security. The result of high-risk high-volatility market
situation was a significant decline in value of securities listed on the exchange. This
decline led to a loss of confidence of individual investors in the exchange which can
be illustrated by low trading volumes in the last few years, usually in the region of 1%
to 3% of 2007 levels. The exchange thus is incapable of serving most of functions
traditionally associated with the business.
Keywords: Stock Price Volatility, Fundamental Analysis, Sarajevo Stock Exchange.

Introduction
Analysis of financial statements using fundamental analysis helps us determine intrinsic
value of the business, and help us determine the value of stocks issued by publicly traded
companies. In the short run, there might be a number of factors that influence supply and
demand for a particular stock, however in the long run; fundamental indicators are a
primary determinant of a market capitalization of a business, and thus its share price. Thus,
some authors like Banz (1981) or Fama (1970) suggest that companies with low P/BV ratio
(price to book value) achieved significantly better results compared to companies with high
P/BV ratio. Their research indicates that companies in the bottom tenth of the P/BV ratios
have outperformed on average by one percent per month in terms of stock price change,

180

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

companies that were in the top ten percentile of value of P/BV ratios. One explanation for
this situation is that companies with high P/BV ratio were overpriced and thus provided
little return on investment. Some research (Michaely et al., 1995) shows that although
initial market reaction is slow, the market does react significantly to the company's
earnings information as represented by some fundamental indicators such as EPS (earnings
per share).
Other authors have demonstrated that the use of fundamental analysis can be used to
determine stock price movement in the future, and thus achieve extraordinary returns,
significantly higher than market average. Thus Ou and Penman (1989) used multivariate
analysis of financial ratios; and by using statistical tools derived a composite indicator that
predicts a change in the company's earnings and thus the movement of its stock. Other
authors reached similar conclusions (Lev and Thiagarajan, 1993), while Abarbanell and
Bushy (1998) as well as Piotrski (2000) successfully determined which companies will
have above average stock returns as well as those that will underperform the market, by
using financial statements and fundamental indicators.
The purpose of this paper is to examine whether stock price of companies quoted on
Sarajevo Stock Exchange is truly determined by the performance of the issuers, or we have
other stock price determinants, such as speculative trading, being the driving force behind
the change in value of securities. This is a critical issue to examine since small and
relatively new exchanges such as Sarajevo Stock Exchange (SASE), are particularly
vulnerable, and in a country with underdeveloped investor protection mechanisms and
infrastructure, might lead to a loss of confidence in capital markets, thus perverting the
purpose of those markets in a first place and reducing them to a forum for secondary
exchange of securities. Events after 2007 peaks on Sarajevo Stock Exchange, and in
particular its low trading volume, suggest that this might be taking place at the time.
Methodology
In order to determine whether the performance of a business is reflected in the stock price
change on Sarajevo Stock Exchange we will analyze financial reports of selected
companies, determine fundamental indicators, and examine if there is a correlation
between a change in fundamental indicators and corresponding share price traded on
SASE. The following selection criteria were used to select 10 companies examined in this
paper: corporate shares were traded during the entire period examined in the paper, that is
from 2003 to 2008; during this period, shares were traded during at least 250 trading days;
at least 10% of the total shared issued by the company changed owners during that period,
excluding the initial registration of shares; the company was listed in year 2002; market
capitalization is over KM 30,000,000.00 in 2008; the companies were registered at least
five years prior to being listed on SASE.
Using the above mentioned criteria, I selected the following 10 companies for the research
sample: Bosnalijekdd, BH Telecom dd, Hidrogradnjadd, ElektroprivredaBiHdd,
Elektroprivreda HZ HB dd, Klasdd, Vranicadd, Vispakdd, Šipad Commerce ddand
BihaćkaPivovara dd. The selected companies are the leaders in their industry sector in
Bosnia, significantly exceed the selection criteria, are well known and established in the
region in various industries such as construction, telecommunications, food industry,
timber industry and the energy sector.

181

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

Fundamental indicators will be calculated, for a period from 2003 to 2008, as well as their
mean, standard deviation and percentage deviation. The indicators will be divided in two
groups, those that are share price independent and those that are share price dependent. The
first group of ratios consists of ROE (return on equity), ROA (return on assets), BVPS
(book value per share), EPS (Earnings per share) as well as asset (ATO) and equity
turnover (ETO) ratios. The second group of indicators consists of MkCap (market
capitalisation in absolute terms), P/Bv (price over book value, P/S (price over sales) and
P/E (price over earnings) ratios. This will enable us to have a set of ratios whose
percentage deviation should be correlated between two sets, if share price change is
correlated with fundamental indicator change, that is with the corporate performance. The
indicators will be indexed, with year 2003 being a base year with index 1. The next step is
to calculate correlation index between a set of indicators and stock price change, in order to
determine if there is a linear relationship between the change in fundamental indicators and
share price change:

High correlation index would suggest causal relationship between the stock price change
and a change in fundamental ratios, which represent corporate performance.
Results
Since this analysis has generated a significant amount of data, which would consume
significant amount of space, only relevant derived data will be presented.

182

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

P dependent

P independent

P dependent

P independent

P dependent

P independent

P dependent

P independent

Table 1: Indices of price dependent and price independent ratio change in a period of
2003-2008, with 2003 being a base year, for selected publicly traded companies on SASE

ROE
ROA
BVPS
EPS
ETO
ATO
MkCa
p

Bosnalijekd.d.
StDev Mean
0.088
0.953
0.106
0.831
0.165
1.234
0.136
1.170
0.060
1.067
0.081
0.930

% Dev
9.29%
12.73%
13.33%
11.65%
5.58%
8.73%

BH Telecom d.d.
StDev Mean
0.087
0.962
0.076
0.898
0.084
1.139
0.071
1.091
0.043
0.951
0.065
0.889

% Dev
9.00%
8.51%
7.36%
6.54%
4.57%
7.33%

Vispakd.d.
StDev
Mean
0.784
-0.110
0.732
-0.082
0.020
0.979
0.769
-0.101
0.117
1.080
0.040
0.972

% Dev
-712.52%
-895.41%
1.99%
-759.15%
10.80%
4.16%

3.030

4.692

64.59%

1.476

2.781

53.09%

2.107

3.420

61.62%

P/Bv

1.996

3.443

57.96%

1.199

2.396

50.03%

2.210

3.519

62.82%

P/S

1.937

3.231

59.94%

1.267

2.537

49.96%

1.817

3.194

56.88%

P/E

2.320

3.717

62.41%

1.370

2.550

53.74%

23.269

15.642

148.76%

ROE
ROA
BVPS
EPS
ETO
ATO
MkCa
p

JP ElektroprivredaBiHd.d.
0.896
-0.275 -326.05%
0.863
-0.274 -315.50%
0.049
0.924
5.33%
0.841
-0.283 -296.53%
0.317
1.374
23.04%
0.300
1.348
22.26%

Elektorprivreda HZHB d.d.
0.629
-0.497 -126.65%
0.640
-0.514 -124.55%
0.253
1.236
20.50%
0.760
-0.627 -121.23%
0.227
1.227
18.49%
0.199
1.227
16.23%

SipadKomercd.d.
62.823
-25.282
55.505
-22.079
93.295
86.254
49.764
-18.475
0.545
0.444
0.503
0.506

-248.49%
-251.40%
108.16%
-269.35%
122.61%
99.51%

1.540

2.174

70.84%

2.664

3.351

79.50%

6.249

5.843

106.94%

P/Bv

1.812

2.424

74.75%

2.161

2.709

79.78%

1.070

0.864

123.82%

P/S

1.102

1.684

65.47%

1.540

2.149

71.64%

6.131

6.874

89.19%

P/E

15.053

8.494

177.22%

12.064

-1.752

-688.58%

2.813

2.740

102.65%

Hidrogradnjad.d.
1.394
-0.343
2.195
-0.731
0.006
0.991
1.377
-0.337
0.192
0.695
0.240
0.945

-406.50%
-300.36%
0.58%
-409.14%
27.59%
25.43%

BihackaPivovarad.d.
0.492
1.376
35.79%
0.597
1.449
41.19%
0.192
1.257
15.27%
0.773
1.752
44.11%
0.094
1.095
8.55%
0.099
1.140
8.71%

Vranicad.d.
29.729
-10.014
41.478
-13.905
1.047
1.942
73.219
-26.027
0.423
0.785
0.313
0.962

-296.88%
-298.30%
53.92%
-281.32%
53.88%
32.50%

ROE
ROA
BVPS
EPS
ETO
ATO
MkCa
p

2.184

2.870

76.09%

0.977

2.212

44.19%

10.569

8.457

124.97%

P/Bv

2.212

2.901

76.24%

0.552

1.703

32.40%

3.243

3.316

97.78%

P/S

4.545

5.006

90.79%

0.592

1.576

37.60%

8.831

7.062

125.05%

P/E

9.394

7.546

124.49%

0.507

1.310

38.71%

1.358

1.141

119.05%

Klasd.d.
0.409
0.404
0.025
0.418
0.113
0.103

0.486
0.448
1.020
0.497
1.091
0.927

84.09%
90.29%
2.46%
84.08%
10.38%
11.13%

ROE
ROA
BVPS
EPS
ETO
ATO
MkCa
p

0.839

1.900

44.17%

P/Bv

0.785

1.854

42.36%

P/S

0.681

1.696

40.17%

P/E

7.215

7.992

90.28%

183

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

Correl

Net income

0.552

ATO

-0.604

ROE

-0.493

ROA

-0.774

Net income
ATO
ROE

0.072
-0.311
-0.517

ROA
Net income
ATO
ROE
ROA

0.426

Net income
ATO
ROE

-0.428
0.466
-0.408

ROA

-0.414

Net income

0.254

ATO

-0.684

ROE

0.255

ROA

0.297

BihackaPivovarad.
d.

Correl

Net income

0.474

ATO

-0.132

ROE

0.254

ROA

0.266

Net income
ATO
ROE

-0.363
-0.319
-0.380

-0.653

ROA

-0.445

0.434
0.325
0.419

Vranicad.d.

Ratio

Net income
ATO
ROE

-0.226
-0.552
-0.248

ROA

-0.230

Net income
ATO
ROE

-0.332
0.201
-0.326

ROA

-0.348

Net income

0.296

ATO

-0.696

ROE

0.284

ROA

0.283

Klasd.d.

Ratio

SipadKomercd
Vispakd.d.
.d.

JP
JP
Hidrogradnja
BH Telecom
Elektroprivred Elektroprivred
d. d.
d.d.
a HZHB d.d.
aBiHd.d.

Bosnalijekd.d.

Table 2: Correlation between selected fundamental indicators and stock price change for a
period of 2003-2008

Discussion
In the observed time period, six out of ten companies observed in this study, suffered net
loss for the period of 2003-2008, which was covered by the reduction in the capital. Yet at
the same time corporate share prices have risen dramatically, with mean value for the
period ranging between 190% of the index year mean price (year 2003) up to 846% for a
company Vranicad.d., as an example. Other companies enjoyed similar growth in share
value, and the growth was most notable in 2005 – 2007 period, despite poor and declining
fundamentals. Only BihackaPivovarad.d. demonstrated same level of change of price
dependent vs. price independent ratios; in the case of this company, corporate performance
parameters grew proportionally to the share price, and this is a rare case of share price
growth substantiated by the growth in corporate intrinsic value.
Volatility of the market at the time was very high. Previous research by author (Dzanic et
al., 2010) indicated that volatility of SASE index SASX-10 was about ten times larger than
Dow Jones Industrial Average. At the same time, correlation between those two indices
was -0.38474, and SASE-10 index grew by 57% in the first half of the year. This is an
indication of relative independence of SASE from major capital markets, when those
markets are relatively stable. With the onset of 2007 recession, volatility increased in the
United States, and capital markets started to mount losses. In 2007-2008 and with
increasing volatility and losses in the US capital markets, SASE quoted shares started to
lose value, especially in 2008. During that year, correlation between SASE and NYSE
indices was 0.84775 in sharp contrast to 2005, which is an indication of a crisis spillover
effect, as demonstrated by other authors(Longin and Solnik 2001), in other emerging
markets (King and Wadhwani 1990).

184

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

In terms of correlation of share price with fundamental indicators, seven out of ten
companies had correlation coefficient for net income in a range less than 0.4, indicating no
linear relationship between share price movement and change in corporate earnings. One
company even had a strong negative correlation coefficient for net earnings
(Elekroprivreda HZHB) indicating that as earnings dropped over the period, and the
company netted a loss, share price war growing.
The results of the research suggest that fundamental indicators are not a driving force
behind a change in share price of companies quoted on SASE, as demonstrated in seven
out of ten companies examined in this study. Only one company had magnitude of change
of fundamental indicators correlated to share price performance, while the other two
demonstrated direction, and not necessarily the magnitude.
Conclusion
The research determined that fundamentals do not determine share price in the examined
period. We can thus argue that irrational or speculative determinants are at play; a
discouraging prospect for a developing capital market. The result of high-risk highvolatility market situation was a significant decline in value of securities listed on the
exchange. This decline led to a loss of confidence of individual investors in the exchange
which can be illustrated by low trading volumes in the last few years, usually in the region
of 1% to 3% of 2007 levels. The exchange thus is incapable of serving most of functions
traditionally associated with the business. In order to discourage speculative activities,
authorities must learn to cope with the problem and legislation as well as oversight has to
be improved, if confidence is to return to the Sarajevo Stock Exchange, together with the
lost trading volumes.
References
Abarbanell, J. &amp;Bushee, B.(1998). Abnormal returns to a fundamental analysis strategy.
The Accounting Review73, 19-45
Banz, R.(1981). The relationship between return and market value of common
stocks.Journal of Financial Economics 9, 3-18
Džanić

E.,
Grozdanić
E.,
Đug
D.
SvjetskaberzanskakretanjakaodeterminantakretanjanaSarajevskojberzi.
PerspektiveekonomskograzvojaBiH

(2010)

Fama, E. F. (1970) Efficient capital market:A review of theory and emprical work. Journal
of finance 25, No. 2.
King M. A. &amp;Wadhwani, S. (1990) Transmission of volatility between stock markets. The
Review of Financial Studies 3/1,
Lev, B. &amp;Thiagarajan, R.(1993). Fundamental information analysis.Journal of Accounting
Research 31, 190-215

185

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

Longin, F. M. &amp;Solnik B.(2001) Extreme correlations of international equity markets
during extremely volatile periods. Journal of Finance 56,
Michaely, R., Thaler, R., Womack, K. (1995) Price reactions to dividend initiations and
omissions: overreaction or drift. Journal of Finance 50, 997-997
Ou, J., Penman, S.(1989) Financial statement analysis and the prediction of stock returns.
Journal of Accounting &amp; Economics 11, 295-329
Piotroski, J. (2000) Value investing: The use of historical financial statement information
to separate winners from losers.Journal of Accounting Research

186

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                <text>Correlation of Change in Fundamental Indicators and  Stock Price Movements on Sarajevo Stock Exchange</text>
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                <text>Fundamental analysis is regarded as one of the key tools in evaluating  securities by examining intrinsic value of the business, trough primarily the  analysis of its financial statements. Although in the short run, various  factors might influence investment sentiment and thus stock price  movements, in the long run fundamentals should determine stock price  performance. Sarajevo Stock Exchange is a pioneering enterprise in the  development of a capital market in Bosnian transition economy. Upon  examining stock price movements and trade volumes over its ten year  history, it is difficult to argue that high volatility in both factors can be  attributed to changes in corporate fundamentals. We can thus argue that  irrational or speculative determinants are at play; a discouraging prospect  for a developing capital market. In order to investigate the correlation  between the change in fundamental indicators and stock price  movements, ten major companies listed on the exchange were selected  using pre-defined criteria, and key fundamental indicators, as well as stock  price volatility was examined for a five year period during which Sarajevo  Stock Exchange had highest trade volumes. The results indicate that ratios  that are price-independent have volatility ten times lower than ratios that  are price-determined. Additionally, stock price analysis indicates high  standard deviation; a traditionally accepted measure of volatility and intrayear  stock price spreads often reach hundreds of percent. Furthermore,  when selected indicators are correlated with stock price movements, the  research determined that correlation coefficients are low, sometimes  negative, suggesting no linear relationship between the change in  fundamental indicators and the change in the price of the security. The  result of high-risk high-volatility market situation was a significant decline  in value of securities listed on the exchange. This decline led to a loss of  confidence of individual investors in the exchange which can be illustrated  by low trading volumes in the last few years, usually in the region of 1% to  3% of 2007 levels. The exchange thus is incapable of serving most of  functions traditionally associated with the business.  Keywords: Stock Price Volatility, Fundamental Analysis, Sarajevo Stock  Exchange.</text>
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PeerReviewed</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

How to Overcome the Crisis in Relations between the
European Union and Turkey
Haydar Efe
Kafkas University, Kars, Turkey
efehaydar@gmail.com
There has been a slowdown in the accession negotiations due to the
blockage of negotiations chapters since 2006. EU affairs have lost their
past lure in Turkey. And, Turkey decided to freeze its relations with the
Presidency of the Council of the EU during the second half of 2012 and not
to attend meetings chaired by the Cyprus EU Presidency. But despite these
negative developments, the enhanced political dialogue between the EU
and Turkey has continued. In this framework, the European Union has
proposed a new positive agenda in order to enhance Turkey-EU relations
and promote reforms in Turkey. The aim of this process is to keep the
accession process of Turkey alive and bring a new momentum into TurkeyEU relations. In addition to, the new government in France gives signals it
could reconsider its position with regard to the negotiation chapters that
had blocked in 2007.
Therefore, at present, serious efforts are needed to revive the negotiation
process with a new impetus.
Keywords: international relations, the European Union

155

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                    <text>International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

How to Overcome the Crisis in Relations between the European Union and
Turkey
Haydar Efe
Kafkas University, Kars, Turkey
efehaydar@gmail.com
Abstract
There has been a slowdown in the accession negotiations due to the blockage of
negotiations chapters by the European Council since 2006. EU bid have lost its past
lure in Turkey. And, Turkey decided to freeze its relations with the Presidency of
the Council of the EU during the second half of 2012 and not to attend meetings
chaired by the Southern Cyprus EU Presidency. But this problem is not sole
problem between Turkey and the EU, there are many problems especially relating
to the Customs Union. Although, the Customs Union makes significant
contributions to the Turkish economy, but it has causes many problems in the EUTurkey relations.
Main purpose of this study was to demonstrate the problems within the scope of the
EU-Turkey Customs Union and to propose solutions to these problems. Despite
these negative developments, the enhanced political dialogue between the EU and
Turkey has continued. In this framework,the European Union hasinitialized a new
positive agenda in order to enhance Turkey-EU relations and promote reforms in
Turkey. The aim of this process is to keep the accession process of Turkey alive and
bring a new momentum into Turkey-EU relations. But, at present, serious efforts
are needed to revive the negotiation process with a new impetus and overcome
many problems between Turkey and the EU which are faced.
Keywords: Turkey-EU relations, accession negotiations, European Union, Customs
Union

Introduction
Turkey‘s relations with the EU/EC started in 1959. This year is the 50th year of Turkey‘s
signing Ankara Agreement with the Union. Since then Turkey has carried out many
reforms, raised the standards of its democracy, despite the shortfalls and fulfilled the
Copenhagen criteria. Indeed, Turkey‘s goal of the EU membership provides an incentive to
undertake comprehensive reforms in Turkey. In this context, advances in the fields of
democracy and human rights in Turkey are closely related to its EU accession process.
Turkey‘s accession process has contributed to overall improvement of democratic
standards of Turkey.
Turkey share same values and principles such as democracy, human rights and free market.
With the strong economic potential and important geostrategic location Turkey is an
indispensable country for the EU. But, it is difficult to say that there is a common vision
and integrated approach about the enlargement of the European Union. Also, the European
Union is not only going through a serious crisis but also is an enlargement fatigue.
Currently, Turkey‘s EU accession negotiations have been restrained by the Cyprus issue.
But this reason is apparentreason; real reason is a lack of consensus among members of the
European Union. In this context, there is not a consensus about Turkey‘s EU membership.
They are divided regarding on whether Turkey belongs to Europe. Italy, Spain, United
1

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Kingdom and Sweden support Turkey‘s membership. On the other hand, Germany,
Sarkozy‘s France and Austria oppose Turkey‘s EU membership. Because, with a
population of seventy five million will be greater representation in the EU institutions than
many big countries such as France, United Kingdom and Spain. Sarkozy and Merkel are
opponent of Turkey‘s full membership and they propose ―privilegedmembership‖ i.e.
partnership but not full membership. They see the EU as a Christian club and see Turkey
as all Middle Eastern. France‘s former president Nicolas Sarkozy has proposed that Turkey
be included in the creation of a ―Mediterranean Union‖ but not part of the EU.
At the same time, Turkey has strengthened its economy, nowadays it is a sixth largest
economy in Europe. But, liberalization and rapid progress in Turkish economy are also
closely related in Turkey‘s EU bid. Turkish accession process and the Customs Union have
also contributed to the economic development of Turkey and have positively affected
Turkish economy. Besides, especially, the Customs Union has also contributed the
reinforcement of Turkish industry. In recent decade, Customs Union has given the
competitiveness to Turkish economy in the competition with the rival countries.
But, many problems in Turkey-EU relations within the scope of Customs Union also
originate due to the lack of an integrated approach in the EU. Currently, these problems
affect Turkish economy negatively therefore they must be solved. Firstly, CustomsUnion
must be based on four freedoms: Free movement of goods; freedom of movement for
workers; freedom of provide services and free movement of capital. But, Turkey- EU
Customs Union does not cover agriculture, services and public procurement. Turkish
workers could not circulate freely in the EU. More importantly, nonexistence of the free
circulation of Turkish businesspersons in Europe is a big problem. Besides, according to
Customs Union Agreement, Turkey has to accept all decisions of the European Union in
other words, it has no right to reject these decisions because Turkey is not a member state
of the EU; therefore, it does not have a vote in the EU‘s decision making mechanism. For
example, Turkey has to accept all acquits related to Customs Union and decisions of the
Courth of Justice of the European Union that there is not any judge from Turkey.
Furthermore, Turkey has to accept the EU‘s Free Trade Agreements signed with third
countries. The EU does not include Turkey to EU‘s FTA‘s signed with third countries. But,
these countries do not want to sign FTA‘s with Turkey. Besides, the EU authorities
conducted anti-dumping investigating to Turkish exporters. Another important problem is
a transport quota which constitutes barriers to Turkish export goods. These afore
mentioned problems and others which we are faced are serious and they must be solved
immediately.
The Problems within the Scope of the Customs Union between Turkey and the EU
Although, the Customs Union makes significant contributions to the Turkish economy and
has contributed to the reinforcement of Turkish industry which is capable of competing in
global markets? Thanks to the Customs Union, open economy principle has become
Turkey‘s economic model. Currently, the EU is Turkey‘s first import and export partner,
on the other hand, Turkey ranks 7th in the EU‘s import and 5th in the export markets.
Turkey‘s export to the EU are mostly manufactured goods, machinery and transport
equipment.
Currently, there are many important problems which originated from the Turkey-EU
Customs Union. Customs Union is based on Association Agreement also known as Ankara
Agreement between Turkey and the EU. Ankara Agreement was signed on 12 September
1963 in Ankara and came into effect 1 December 1964. Since then Turkey has been an
associate member of the European Union.
In Ankara Agreement, article 2 said that “A Custom Union shall be progressively
established” in order toattain the objectives of the Ankara Agreement. Also, Association

2

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

shall comprise a predatory stage; a transitional stage (in these two stage the EU/EC has
already eliminated tariffs on Turkish industrial products) and a final stage. “Final stage
shall be based on the customs union and shall entail closer coordination of the economic
policies of the Contracting Parties” (Ankara Agreement, 2013).
After, in November 1970, in order to initialize the second stage (transitional stage) an
Additional Protocol was signed and it came into effect 1 January 1973. Its aim was
establish a timetable for abolition of tariffs and quotas on Turkish industrial goods traded
between Turkey and the EU/EC.
After end of the transitional stage which lasted 22 years, since on 1.1.1996, the completion
of Customs Union Agreement between Turkey and the European Union, final stage which
was planned in Ankara Agreement, began. It is a milestone in Turkey-EU relations and
integration of the Turkish economy with EU. Turkey agreed to implement Common
Customs Tariff (CCT) which applies to the import of goods across the external borders of
the EU.
Import and export duties and charges having equivalent affectwholly abolishedbetween the
Community and Turkey on date of entry into force of this decision. The Community and
Turkey agreed to introduce no new customs duties on imports and exports or any
chargeshaving effect from that date (Article 4). More over quantitative restrictions on
imports and export and all measures havingequivalent effect shall be prohibited between
the Community and Turkey (article 5 and 6). (Decision No 1/95 The EC-Turkey
Association Council, www.avrupa.info.tr , 2013) Customs Union Agreement was planned
and presented by the EU on a large scale and Turkey signed this agreement without
negotiating advantage and disadvantages carefully. But, it contained many liabilities for
Turkey than classic Customs Union agreement.
Turkey is a sole country in the Customs Union with the EU without being a member of the
EU. For this reason, Turkey cannot attend decision mechanisms of the European Union.
Besides, Customs Union Agreement gave Turkey many liabilities. In this context, Turkey
shall align its commercial policy with the EU‘s common commercial policy and has to
carry out to the EU‘s Common Trade Policy completely and it also has to adopt every
decision of the European Union in the field of Common Trade Policy.
Member states of the EU couldn‘t negotiate trade agreements with third countries by itself.
Therefore, the European Commission negotiates Free Trade Agreements with many third
countries on behalf of the EU. ―Turkey also accepted the EU‘s trade regime as it was, and
was not able to persuade the EU to include a clause that would force the EU to consult with
Turkey before signing FTA‘s with third countries. The EU negotiated andsigned FTA‘s
with third countries without any involvement of Turkey‖ (Yılmaz, 2011: 242). For this
reason, although Turkey has successfully implemented the EU-Turkey Customs Union
more than 17 years, there are many problems related to Customs Union. Currently, most
serious problem between Turkey and the European Union in the field of Customs Union is
non-inclusion of Turkey to the EU‘s Free Trade Agreements.
The EU‘s negotiations with Canada, India, Malaysia, Deep and Free Trade Area as a part
of Association Agreements Georgia, Armenia and Moldova, Economic Partnership
Agreements with African, Caribbean and Pacific countries (ACP) continue currently. On
the other hand, the EU‘s finished but not entered into force free trade agreements are with
Singapore, Columbia, Costa Rica, El Salvador, Guetamala, Honduras, Nicaragua and
Panama, Ukraine, Cote d‘Ivoire, Cameroon, Southern African Development Community,
Ghana Eastern African Community. (―The EU‘s free trade agreements – where are we?‖
http://europa.eu ,2013) Besides, it also signed many Free Trade Agreements (FTAs)
already in force with Turkey‘s rival countries such as South Korea (2011), Peru (2013),
Mexico (2000), South Africa (2000) and Chile (2003). (―The EU‘s free trade agreements –

3

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

where are we?‖, http://europa.eu/rapid/press-release_MEMO-13-282_en.htm, 2013 ) The
EU does not include Turkey in these free trade agreements with third countries. Therefore,
Turkey has to negotiate on its own with these third countries. Moreoer, most of these
countries which signed agreement with the EU, are not eager to conclude same Free Trade
Agreements with Turkey. Because,these countries are Turkey‘s economic competitors. So,
Turkey has disadvantage to compete with these states and this situation has had a negative
impact on Turkey‘s trade interests. ―Goods of these third countries are subjected to tariffs
by one party but not by the other part of this customs union‖. This situation creates unfair
competition and put Turkish industry disadvantageous position ( Dedeoğlu, 2010).
Furthermore, the European Union also plans to negotiate a FTA (Transatlantic Trade and
Investments Partnership) with the USA which is the fourth country in Turkey‘s import. ―A
trade pact between the USA and the European Union would encompass half the world‘s
economic output and a third of world trade, be most ambitious trade accord since the
1995 formation of the World Trade Organization (―France threaten to block start of
EU/US free trade talks‖, http://www.reuters.com, 2013). It is an important opportunity for
both sides. But, Turkey worried about this plan. If the EU will sign this agreement with
the USA which does not be included Turkey, Turkey will become disadvantage
completely. In this situation, unfair competition created by these FTA‘s will affect
adversely Turkey‘s foreign trade gap (Onaner, 2013: 25). In this context, Herman Van
Rompuy, President of the European Council, touched upon this free trade deal which
negotiate between the EU and the USA and its negative effects to the Turkish economy. He
said ―For Turkey, since you are part of the Customs Union with the EU. This trade deal
(EU-USA FTA) will have important consequences too. That‘s why the European Union is
looking into the best way to keep Turkey involved in the process‖ (Speech by President
of the European Council Herman Van Rompuy, http://www.abhaber.com , 24 May, 2013).
Another important problem within the scope of the Customs Union is the free movement of
Turkish workers in the EU. The European Union has not fulfill its obligations stemming
from Ankara Agreement and Additional Protocol toward Turkey. In addition to the free
movement of goods, the Ankara Agreement also includes progressively securing the
free movement of workers “Contracting Parties agreed to be guided by Articles 48, 49
and 50 the Treaty establishing the Community for the purpose of abolishing restrictions on
freedom of establishment between them” (article 12), the abolition of restrictions on
freedom of establishment between them (article 13) and the abolition of restrictions on
freedom to provide services between them (article 14) (Ankara Agreement, 2013).
The Additional Protocol, signed in 1970 and entered into force on 1 January 1973,
Article 36, titled ―Workers‖ provided ―Freedom of movement for workers between
Member States of the Community and Turkey shall be secured by progressive stages in
accordance with the principles set out in Article 12 of the Agreement Association
between the end of the twelfth (1976) and the twenty second (1986) year after the entry
in to force of that agreement‖ (Additional Protocol, 1977).
According to the Additional Protocol, Association Council would decide the rules of free
movement of Turkish workers in the EU/EC. (Article 36) In this context, Association
Council agreed on three decisions on more detailed rules on the status of the Turkish
workers in the EU/EC: In the Association Council decisions no 2/76, no 1/80 and no 3/80
(Karluk, 2007: 490).
The Association Council Decision No 1/80, Article 8 provides if a job offered by the
Community, was not be able to provide for by citizens of the member states, the
Community would make an effort recognize the Turkish workers‘ rights of second
priority ( 1/80 Ortaklık Konseyi, Kararı, 1980). But, this decision has not fulfilled by the
EU and Turkish workers has not been granted the right of second priority which apply for a

4

�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

job if the EU citizens do not apply. Finally free movement of Turkish workers has not
been materialized in 1986.
Within the context of freedom to provide services of Turkish citizens, principle of
standstill is very important. The article 41 of the Additional Protocol ―provided for a
standstill clause: The contracting parties shall refrain from introducing between
themselves any new restriction on the freedom of establishment and the freedom to
provide services‖ (Groenendijk and Guild, 2012: 11). So far, all EU member states have
not implemented this principle fully in spite of a decision of the European Union Court of
Justice.
One of the main problems is visa for Turkish citizens within the scope of Customs Union.
But, recently, Turkey has become transit gate for illegal human migration. Especially,
Turkish-Greek border (Meriç River) is the main gateway to the EU for illegal migrants.
Turkey is a transit country for migrants from Asia and ports of Africa such as Afgans,
Pakistanis, Bangladeshis, Algerians and Moroccans. In 2010, according to Frontex,
approximately 80 percent detected illegal crossings in to the EU, took place by the
Turkish-Greek border (Stiglmayer, 2012: 101). This situation causes concerns to EU
members and they do not accept the lifting of visa restrictions. But, ―this visa restrictions
and requirements have been an important problem for Turkish citizens since 1980 and
create unfair competition‖. Especially, because of the long visa procedures, most adversely
affected group is Turkish businessmen. Turkish goods can freely circulate in the Custom
Union, but their producers or owners cannot goto EU freely. For this reason, they have
lost many business contacts. Visa restrictions ―constitutes not only a technical barrier but
also a psychological obstacle for foreign trade‖ (―Visa exemption ‗accelerated‘ Turkish
exports‖ www.hurriyetdailynews.com , 2013) Moreover, current visa requirements
violate Turkey-EU Customs Union Agreement and the principle of free movement of
goods as it is declared in the Association Council Decision 1/95 as well as the Article 41
of Additional Protocol (Yazıcı, 2012: 37). There should be progress in talks oneasing visa
restrictions for Turkish citizens travelling to the EU.
The EU has been using visa liberalization as a tool for influencing reforms in the
neighboring countries instead of enlargement (Özler, 2012: 122-123). After granting visafreedom to the Western Balkan Countries – Serbia, Macedonia, Montenegro, Albenia the
EU wants to give visa-free travel for Georgia, Moldova, Ukraine, Armenia, Azerbaycan
and Belarus (Özler, 2012: 127). But, ―same political support does not exist in the case of
Turkey. Turkey remains the only state without an official EU roadmap towards visa-free
travel among all the candidate and potential candidate countries‖. According to Özler,
―Visa liberalization for Turkey has been presented by European officials as a threat to the
EU‘s internal security since it would increase the crime rate in the EU countries‖ (Özler,
2012: 122-123).
On the other hand, ‗Imposition of visa requirements for Turkish nationals violates the
Additional Protocol. ―As from entry into force of that protocol of a requirement that
Turkish nationals must have visa to enter the territory of a member state in order to
provide services there on behalf of an undertaking established in Turkey, since, on that
date, such a visa was not required. In this context, Germany‘s visa practice was deemed
unlawful given that, starting from July 1980, Germany introduced a visa requirement for
all Turkish national seeking entry in to Germany‖ (Özler, 2012: 123-124).
The European Union Court of Justice has played an important role in interpreting rules
based on the Association Agreement. Soysal Case of the European Court of Justice (2009)
has been a milestone in the field of visa liberalization of Turkish citizens. TwoTurkish
lorry drivers Mr Soysal and Mr Savatlı who were refused visas in order to drive to

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Germany. They appealed against the refusal to the administrative court in Berlin on the
basis of that under the agreement it was unlawfull for Germany to require them to obtain
visas to travel to Germany at all (Groenendijk and Guild, 2012: 11).
In this Case, German authorities claimed that ―visa requirement for Turkish service
providers was a requirement of EU law as Turkey is on the black list of the EU‘s Visa
regulation 539/2001‖. European Union Court of Justice
confirmed its constant
jurisprudence that international agreements of the EU take priority over secondary
Community legislation. According to the European Union Court of Justice, visa
requirements for Turkish service providers restrict economic freedoms and Additional
Protocol must be applied and the Visa Regulation dis applied as regards Turkish service
providers. Finally, ―Soysal judgment gives a personal right to any Turkish national who
wishes to come to the EU to provide services to enjoy access to the territory of any
member states on the basis of same conditions which applied either in 1973 or on the date
when the relevant member state joined the EU‖ (Groenendijk and Guild, 2012: 18).
For this reason, German authorities changed the mandatory visa requirement to reflect the
position as it was in 1973. Some of the groups of Turkish nationals such as lorry drivers,
worker servicing installations, important artists, researchers and sportsman who were not
subject to the visa requirement then were removed from the visa list. (Groenendijk and
Guild, 2012: 33-36). In addition to, the European Commission announced it would life visa
requirement for Turkish citizens who provide service to Germany, the Netherlands and
Denmark asking that the booklet handed out to border officials in those countries be
changed accordingly. The new change allows for Turkish citizens providing service to stay
for two months in Germany and three months in Netherlands and Denmark without
holding a visa. According to this Commission statement the visa exemption for Turkish
citizens applies only to Germany, Netherlands and Denmark among the 26 Schengen
countries (―EU lifts visa for Turkish…‖www.hurriyetdailynews.com , 2013).
European Union officials are reluctant to sign agreement and stipulate to sign the
readmission agreement in order to sign visa exemption agreement with Turkey. In this
context, Filori said that ―as soon as Turkey signs the readmission agreement, the visa
liberalization dialogue would be started by the European Commission but did not give any
date for visa free travel‖. In June, 2012 Council authorized the European Commission, to
begin talks with Turkey on visa liberalization. The Commission presented a roadmap to
Turkey for a visa free regime at the end of November 2012. ―The roadmap outlines
specific areas where Turkey should implement a series of reforms, laws and directives such
as security, migration management, public order and fundamental rights. Moreover, the
progress on the roadmap will be monitored by the Commission‖ (―EU won‘t ask Turkey
to…‖, www.todayszaman.com, 2013).
Turkish authorities said that it will not ratify the readmission agreement that it sees
practical visa facilitation measures for Turkish citizens. Because, Turkey is worried that
the agreement will impose a heavy burden on Turkey when it has to take back a large
number of irregular immigrants from third countries that use Turkey as a transit point to
enter the EU ( ―EU won‘t ask Turkey to…‖, www.todayszaman.com , 2013). In the latest
development in this regard,President of the European Council Herman Van Rompuy was
in Ankara in 23 May 2013 and held meetings with Turkish officials. Rompuy said on visa
at the meeting “I trust that an early signature by Turkey of a so called readmission
agreement with the European Union would allow us to advance quickly through the

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

roadmap, progress can be swift. Visa free travel would give our relationship a new
impetus.”(Speech by President of the European Council Herman Van Rompuy,
http://www.abhaber.com , 2013) As a conclusion, visa liberalization process would
improve EU-Turkey relations, adding new momentum to the accession negotiations and
increase the EU‘s soft power in the international arena.
Another important problem is that Turkey-EU Customs Union does not cover agricultural
products. Customs Union covers only industrial goods and processedagricultural products.
Therefore, Turkish farmers cannot exporttheir agricultural products to the EU. So,
Customs Union must include agricultural products.
On the other hand, Turkish exporters were affected adversely from the EU‘s anti-dumping
investigations and to Turkish products. Besides, transport quotas to Turkish transport
sector that have been imposed by the EU must be removed. Finally, the Customs Union
envisioned that Turkey received assistance from the EU, but the EU did not allocate
support as much as Turkey expects (Yazıcı, 2012: 32-35).
All in all, Bureaucratic and administrative obstacles continue and Turkish firms have not
had equal opportunities as EU firms. The EU‘s goods and services come to Turkey more
easily than Turkish goods and services go to Europe. In this framework, Turkish economy
minister Zafer Çağlayan said that ―If the current situation continues, we may have to put
the Customs Union with the EU on the table for reassessment as it is now working
against Turkey‖ (Minister says Turkey to ―reconsider‖ EU Customs Union,
http://www.todayszaman.com , 25 March 2013)
Cyprus Issue
Another important problem in the Turkey-EU relations is a Cyprus Problem. This issue
affects negatively not only Turkey‘s whole accession negotiations, but also affect the
Customs Union with the EU. But, according to Dedeoğlu, Cyprus problem is an apperent
reason within the context of Customs Union issue. Customs Union issue must not only be
understood as a side effect of the Cyprus problem. This problem is bigger than this
(Dedeoğlu, 13 March 2010)
Wrong policies implemented by the European Union have because Cyprus Issue becomes
more complex. On the referandum of Annan Plan, aims to reunite the divided island in
April 2004, Turkish Cypriots said ―yes‖ but Greek Cypriots said ―no‖ with large majority.
The European Union accepted a part of a divided island as a sole representative of the
island, member state to the EU. On the other hand, isolation on Turkish Cypriots who want
to a solution to the Cyprus Issue and said ―yes‖ to the Annan referendum.
Since 3 October 2005, Turkey and the EU has begun the accession negotiations for
Turkey‘s EU membership, so far, the EU could opened with Turkey only 13 of the 35
chapters and has only completed one chapter. Main reason of slow pace of accession
negotiations is suspension of many chapters at the Turkey‘s accession negotiations due to
the Cyprus issue.
After Greek Administration of Southern Cyprus‘s become EU member, the European
Union demand to extend Additional Protocol of the Ankara Agreement and Customs
Union to 10 new members which joined the EU in 1 May 2004. But Turkey refused to
open its ports and air space to Greek Cypriots‘s vessels and airplanes. At this point, ―the
EU sent mixed signals, extending its one hand the carrot of accession talks and waving a
stick in the other hand warning that negotiations could be suspended at any time‖
(Patton, 2007: 344).
In 2006, the EU Council froze the Turkey‘s accession negotiations in eight chapters. These
chapters are free movements of goods (1), right of establishmentand freedom to provide

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

service (3), agricultural and rural development (11), fisheries (13), transport policy (14),
Customs Union (29) and external relations (30).
In 2007, France has declared that it will not allow the opening of5 chapters as they are
directly related with full membership. These chapters are Agriculture and rural
development (11) (this chapter already blocked in 2006), economic and monetary policy
(17), regional policy and coordination of structural instruments (22), financial and
budgetary provisions (33), and instructions (34).
And in December 2009, Greek Administration Southern Cyprus blocked six chapters of
Turkish accession negotiations. These chapters are freedom of movement of workers (2),
energy (15), judiciary and fundamental right (23), justice, freedom and security (24),
education and culture (26), foreign security and defense policy(31)(Turkey-EU relations,
mfa.gov.tr, 2013).
As can be seen above many chapters are related Customs Union in addition to the Customs
Union chapter(29). Therefore, in order to solving the problems in the field of Customs
Union and related subjects such as free movements of goods, freedom of movement of
workers and right of establishment and freedom provide service, accession negotiations
must be alive as soon as possible.
Especially, in order to solve the problems within the scope of Customs Union, accession
negotiations should be started. Therefore, opening new chapters in Turkey‘s accession
process will be a strong and a clear signal demonstrating that the process is moving
forward.
Last year, Southern Cyprus took up EU presidency, during the Greek Cypriots‘ presidency,
Turkey refused to have anything to do with a country it does not recognize. Turkey froze
diplomatic relations with the Greek Cypriot‘s presidency but not EU‘s other institutions
such as Commission and High Commissioner for For Foreign Policy. One of the main
reasons for the introduction of the ― positive agenda‖ was to overcome this issue.
Turkish Foreign Minister said that if any EU country will break the embargo on Turkish
Cypriots, as promised before the 2004 referendum, then Turkey will open its ports and
airspace to Greek Cypriot vessels which is the apparent reason behind blocking EU
accession negotiations (Yetkin, 2013). In this context, Turkey demands the EU to lift the
isolation of Turkish Repuclic of Northern Cyprus (TRNC) as it promised to in April 2004
before Ankara will open its ports to Greek Cypriot vessels and its air space to Greek
airplanes. In this framework, there is a positive signal that Anastasiades won the election in
the Southern Cyprus who backed a 2004 UN plan to reunite the island. Turkey welcomed
the election of Nicos Anastasiades but his first priority their ongoing economic crisis.
Therefore, he had not met with the Turkish counterpart Derviş Eroğlu (Paul, 2013).
Despite being frozen Turkey-EU relations, today Turkey continues to see EU membership
as a strategic goal. Turkey‘s goal of the EU membership provides a win-win situation for
the two sides. Because, Turkey and the European Union needs each other. As expressed
by Egemen Bağış ―A European Union without Turkey is poor, plain and simple one…the
sun of Europe rises from İstanbul every morning‖ (―Europe‘s sun rises from İstanbul‖,
hurriyetdailynews.com).
The Importance of the Negotiation Process to Revive
Accession negotiations are the main subject in the Turkey-EU relations. Turkey‘s recent
progress in the direction of democratic consolidation must also be counted as a important
achievement of the EU‘s policy of enlargement (Zucconi, 2006:94). Because ―the EU
enlargement process continues to offer an instrument by which non-democratic and other
negative tendencies can be checked. It also continues to act as an ―anchor‖ and a
―disciplining factor‖ so that instable Turkey would affect EU‘s European

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

NeighborhoodPolicy‖. Eventually, there is not any progress in the Turkey-EU relations
will reduce EU‘s influence Turkey and would undermine the EU‘s international credibility
in the eyes of other countries aspiring to membership(Alessandri, 2010: 97). Turkey‘s
embassador to the EU said that ― in the absence of any clear perspective of accession,
there is no reason why Turkey should align its legislation toward narrow EU standarts.
To put it simply the EU has lost its leverage on Turkey‖ ( ―EU has lost its leverage on
Turkey‖, http://euobserver.com , 2013).
The quest for EU membership acted as a disciplining factor on Turkey. The ―EU
anchor‖ also fostered democratization and supported Turkey‘s reforms undertaken in the
1990s to gain candidate country status (Alessandri, 2010: 88). One reason of the
European Union‘s win the Nobel Peace Prize is the EU‘s contributions to the human
rights and democracy standards in Turkey. In this context, in 2006, Turkey-EU negotiation
process stalled thereafter pace of reforms achieving the EU standards slowed down
considerably. The reform process has never fully regained momentum since then support
for EU membership has declined among the public (Alessandri, 2010: 91).
But, Turkey‘s accession process remain deadlocked for last five term Council
Presidency consequently . Since, June 2010, no chapter has been opened. In this context,
in Turkey‘s Accession Process 17 chapters are blocked. However, it becomes very
positive developments recently. The European Parliament‘s General Assembly adopted a
2012 progress report on Turkey providing a potential catalyst for the opening of new
chapters for Turkey after years of deadlock between Turkey and the EU. Member of the
European Parliament called on the European Council to open negotiations on the
judiciary, fundamental rights and home affairs( justice, freedom and security) to accelerate
the reform process (―New EU Chapters
to give pace to Turkish reforms‖,
hurriyetdailynews.com). On the other hand, Finland‘s foreign minister said that Finland
regrets the political blockade that has been applied to Turkey for Ankara‘s EU accession
process. He also said they thought Turkey‘s negotiations should proceed normally and
―there will be some chapters opened‖ (―Finland regrets block on Turkish bid‖,
hurriyetdailynews.com).
In France, Sarkozy, staunch opponent of Turkey‘s EU membership lost the election and
François Hollande who have more favorable view of Turkey‘s EU membership. After
Hollande become president, France‘s foreign policy towards Turkey will change likely.
France‘s new government give signals it could reconsider its position with regard to the
negotiation chapters that had blocked in 2007. After Sarkozy, France‘s new president
François Holland decided to let one of five chapters that it had blocked under Sarkozy
term. The recent decision by France to lift its blockage on 22. chapter, ―Regional
Policy and Coordination of Structural Instruments‖ is a promising first step. France‘s
blockage on the remaining four chapters should be also come to end in the near future.
According to Flautre, lifting the block on chapter 22 is just the first stage showing
France‘s positivity towards Turkish membership and signals that French government
may lift their block of other chapters. She emphasized opening of chapter 23 ―Judiciary
and fundamental rights‖ and chapter 24 ―Justice, freedom and security‖ are also very
important for Turkish democracy (Donat, 2013).
On the other hand, Turkey is seen as a model country by the Muslim nations. Turkey‘s
long lasting ties with the EU and the USA, secular state structure, especially, Turkey‘s
experience with secularism and bid of EU membership are very important (Kahraman,
2010: 704). So Turkey is the unique country which compatible of Islam and democracy.
Therefore, peoples of the Arab countries aspires to the lifestyle in Turkey. At the same
time, Arab countries also take as an example Turkey‘s liberal economy. Turkish economy
has grown and become more open continuously since 1980‘s. Its liberal economy is a

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�International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

good model for development for Arab countries. Therefore, with European Neighborhood
Policy, the European Union, who want to create democratic and economically strong
countries in its vicinity, needs Turkey as an unique partner with its positive image in the
Middle East (Kahraman, 2010: 708). For this reason, starting accession negotiations again
will make a positive impact not only Turkey-EU relations but also relations between
Turkey and Muslim countries.
Positive Agenda
In order to overcome this impasse at the accession negotiations, the EU tries to finding a
new way to regain momentum to the Turkey-EU relations: ―positive agenda‖. It started of
the talks on 17 May 2012. Main aim of the ―positive agenda‖ process is to keep the
accession process alive and make progress in the field of Turkey‘s accession negotiations
which seventeen chapters have been blocked by the European Council because of the
Cyprus dispute.
Positive agenda process is new way of work to support Turkey‘s accession process to the
EU, but it is not alternative to the accession process. ―It covers a broad range of areas
such as intensified dialogue and cooperation on political reforms, visa, mobility and
migration , energy, fight against terrorism, further participation of Turkey in EU
programmersas well as Customs Union and trade in the negotiations and free trade
agreements‖ (Enlargement Strategy 2011-2012, 2011: 19).
Conclusion
There are many problems in the relations between Turkey and the EU and future of
relations between the EU and Turkey looks very unclear. At first, there is no consensus
about Turkey‘s membership to the EU and accession negotiations are stalled. Therefore,
there are a lot of problems such as the EU‘s FTA‘s with third countries and visa exemption
of Turkish citizens within the scope of Customs Union. These problems should be solved
and all trade obstacles should be removed. For this reason, accession negotiations should
be initiated as soon as possible. Chapter of the Customs Union is one of the most
successful subjects in the accession negotiations. Because, Turkey has 17 years of
experience in this field. Progress achieved in the accession negotiations in the framework
of the Customs Union chapter, will contributes to Turkey-EU relations and affects all
accession negotiations positively.
If the EU wants to be global actor and economically competitive power in the changing
world, in the near future, after three years without any significant progress in the
Turkey‘s accession negotiations should pay attention and resume Turkey‘s accession
negotiations and improving ties with Turkey in the coming period. In this context,
Turkey‘s membership of the EU should be accepted. Not to accept Turkey‘s membership
to the EU is contrast to the principles founded on the Union. Turkey hopes for the
opening of one chapter in the accession negotiations and open a new page in TurkeyEU relations during the Irish rotating presidency of the European Union. Therefore
accession negotiations must go on. Because, Turkey‘s EU membership will add dynamism
to the European Union.
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Additional Protocol, (31.12.1977)Official Journal of the European Communities, No
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13

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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

Morality and Ethics of Accounting
Cemal Elitaş
Yalova University, Yalova, Turkey
cemalelitas@gmail.com
Çetin Yurt
International Burch University, Sarajevo, Bosnia and Herzegovina
yurtcetin@gmail.com
In our present day, even though morality and ethics are used
interchangeably in most cases, what they refer to is usually different.
Accounting morality may vary according to time and space, however, when
the ethics in accounting is mentioned, what is usually observed is whether
the methods employed by accounting to achieve its goals are righteous or
unrighteous. This rectitude is not relative but absolute righteousness. This
study aims to analyze the concept of ethics in the profession of
accountancy, how these codes of ethics are formed, and the influence of
both public administration and business circles on these codes and how
individuals currently employed in the accountancy business interpret these
codes. The implementation difficulties of codes of ethics which the
employed in the profession need to conform to for the social benefits,
welfare, and professional dignity, the measures taken by the chambers and
joint work groups, and the suggestions provided by the professionals that
will contribute to the process will be given at the end of the study.
Keywords: Morality in Accounting, Ethics, Ethics in Accounting, Business
Ethics.

75

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                    <text>International Conference on Economic and Social Studies (ICESoS’13), 10-11 May, 2013, Sarajevo

Morality and Ethics of Accounting
Cemal Elitaş
Yalova University, Yalova, Turkey
cemalelitas@gmail.com
Çetin Yurt
International Burch University, Sarajevo, Bosnia and Herzegovina
yurtcetin@gmail.com
Abstract
In our present day, even though morality and ethics are used interchangeably in most
cases, what they refer to is usually different. Accounting morality may vary according
to time and space, however, when the ethics in accounting is mentioned, what is
usually observed is whether the methods employed by accounting to achieve its goals
are righteous or unrighteous. This rectitude is not relative but absolute righteousness.
This study aims to analyze the concept of ethics in the profession of accountancy, how
these codes of ethics are formed, and the influence of both public administration and
business circles on these codes and how individuals currently employed in the
accountancy business interpret these codes. The implementation difficulties of codes
of ethics which the employed in the profession need to conform to for the social
benefits, welfare, and professional dignity, the measures taken by the chambers and
joint work groups, and the suggestions provided by the professionals that will
contribute to the process will be given at the end of the study.
Keywords: Morality in Accounting, Ethics, Ethics in Accounting, Business Ethics.

Introduction
Morality means good qualities and good habits. Another definition of morality is the rules
of behavior adopted by people in the community to which they are obliged to comply
(Çalışır &amp; Şefkatlı, 2003). It could be spoken of personal morality when this behavior and
way of life has personal nature, social morality when it has social nature and professional
ethics when it is about a particular occupational group respectively. Established at the end
of a given period, these rules vary from person to person and society to society.
This variability of moral values in time and space do not apply to ethics because ethics is a
philosophical concept which attempts to determine what is right and what is wrong in
conjunction with the way to behave in order to achieve the truth.
In all aspects of life throughout the history, morality and ethics were concepts of integrity,
honesty and good faith and have been discussed and given much importance to. As a result
of this, for the science of accounting whose historical depth stretches beyond BC,
accounting ethics is not a new concept. Similarly, the concepts and rules of business ethics
have also always been important.
As the world economy having the features of closed economy in general until the last
century, the rules of accounting had the characteristics usually in the form of tax records
and the government accounting, and as a result, each country had its own specific
accounting rules.
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In the last century, and in particular after the Second World War with the impact of
globalization and disappearance of economic boundaries, the accounting rules began to be
determined at international dimensions. That the accounting being determined at
international dimensions has paved the way to the emergence of internationally recognized
accounting principles of ethics.
Accounting ethics, in simplest terms, can be summarized as providing the most accurate
information for the addressee through financial statements in accordance with accounting
rules.
In the context of accounting ethics, "the codes of ethics applicable to all accountants,"
which were identified by the International Federation of Accountants (IFAC), and
comprise 7 principals, are elaborated in this study.
General Concepts Of Morality and Ethics
Human beings are exposed to various influences, trained from birth onward, and as a result
of these trainings, the experience they gain is reflected to the outside world, for these
behaviors, they are considered as an asset by the surroundings.
As people individually vary in terms of their thought, life styles, these differences decrease
in their families, societies and the inhabitants of the country in which they reside.
In this perspective, we can come to the conclusion that people, by living together, may give
similar or even same reactions to some issues. These behaviors over time develop into a set
of rules, which must be complied with, if differently treated, unwelcome by masses, and
(whose sanctioning is in moral nature). Thus, the righteous behavior formed through a
certain period of time is called morality. It means ethics, and righteous values.
In different sources, it can be possible to meet in different definitions of morality. Moral
means good quality and good habits. According to another definition, morality is the rules
and the forms of behavior that are adopted by people and obliged to comply (Çalışır &amp;
Şefkatlı, 2003).
Morality is presented to us not to postpone in the fluency of life and has sometimes formed
sum of the values that repaired and all of them. People in the community that is told
"moral" or "immoral", or is mentioned "exemplary moral values" has been drawn attention
behind the person's behavior to the values (Çotuksöken, 2003).
The explanation of variance between morality and ethnics is reaction to the face of
situations when the people give reacts. In other words, individual decides which one is
right or wrong in a condition in daily or professional life. That is for individual „what is
valuable‟ or „what is the right or the questions what valuable behavior is‟ as an action
questions as the qualitative one such as ethics, good, duty, necessity, permitted takes place
in the concepts of morality; namely, morality is a phenomenon stepped in decision-making
in the concept of ethnics (Tepe, 1999).
The concept of ethics and morality in the field of philosophical ethics as a discipline is
possible to handle. Ethics is shown how to behave with common sense and refers to the
duties. It concerns about the ability to discriminate between right and wrong and the truth

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that the tendency to carry out the truth (Sözbilir, 2000). For example, when accounting
ethics mentioned how the financial statements prepared in accordance with the purpose of
accounting for the preparation and the presentation that determine to be right, is the best
suited to apply as morality.
If some approaches are from the outset of nature, ethics deal with as a branch of
philosophy. If some approaches are in the daily use, it is similar with morality. If some
approaches get morality contented; in this way, the question of “What are the approaches
in morality?” determines the answer to the question form. In the pursuit of these
determinations rightly, it is called as the directions of ethnics‟ job that are followed. Here
is the way that will be followed; ethics are seen as morality-behavior and their determinant
that is related to information carried to the thinking of direction (Çotuksöken, 2003).
Work Ethics
Work Ethics is the sum of principles and rules that base on beliefs about what is right or
what is wrong what is fair or unfair related to the conduct of business right (Şan &amp; Sevgi,
2002). A job that is proper for the ethics is the job that is done by showing the necessary
attention in the best way.
Businesses as the institutions operating in certain environmental conditions are affected not
only by their environments in the decisions that they give; they also affect their
environments by their decisions and actions. Businesses‟ understanding the impact of their
actions on society and taking these effects into consideration while taking decision and
applying to them are related to the sense of social responsibility.
Adam Smith, the father of Liberalism says: "the economic life is buried into the depths of
social life. Habits of the society in which it operates, their morals and customs cannot be
seen differently; in other words, the economy as alone cannot be separated from culture
and discussed apart from others (Francis, 1998, p. 27).
Business ethics that dominates a society is closely related to the personal ethics of
individuals that make up that society. The things that determine individuals' personal
morals are usually traditions, religious values and people who are taken as model figures
and adopted thoughts.
The historical development of business ethics dates back to ancient times. Writers and
philosophers of Ancient Greek and Rome were not looking business and commercial
activities well. Because they regarded this kind of activities involve with only ambitions of
moneymaking and lies. They also thought that their civilizations would be degenerated by
the corruptions that will be contaminated by these communities as a result of their
relationship with barbaric traders (Arslan, 2001).
Despite these negative attitudes of ancient Greece and Rome, this negative attitude towards
commercial activities in ancient times was not the same in every society (Sözbilir, 2000).
Religion‟s "rules that have to be accepted without any questioning" has been the most
important factor on transmission of business and professional ethics that this religion has
placed in the essence of societies from generation to generation.

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For instance, Judaism views wealth as a gift of God and accepts a person‟s success as a
heavenly occasion (Sözbilir, 2000). In addition, in holy books of Judaism, there are details
regarding the regulations in business and vocational life. It would be fair to say, the most
important factor behind the success of Jewish people who lead the economy in the whole
world, and, in a way, holds the world economy under control is religious regulations.
On one hand, we can claim that in the course of history, religion plays a determining role
in constitution of moral values, on the other; we can say that since the 19th century it loses
ground. The biggest reason for this the downfall of theocratic states and the existence of
anti-religious factors in moral system. Then, the religious rules “which should be accepted
without questioning” turn into rules questioned and Emile Durkheim puts it “secular
morality” starts to rule over societies. This change in the morality of societies is
unsurprisingly reflected in business morality.
Moreover, till the last century, the economies of countries are closed economies and if
people want to start unions, which can be possible in the borders of the country. Since the
economies were closed, and were run on the base of the state control, it lead to the business
morality changing from region to region in the same country and changing from country to
country in the global sense.
Up to now, the economical borders have been disappeared with the effects of globalization;
business and vocational regulations gained an “above-the-place” status. In this way,
national and international vocational organizations were established and the legal
regulations serving to the needs of the particular occupations have been decided by
independent organizations and are rationalized for public authorities.
Accounting Ethics
Since the beginning of life, people have expressed goods of economic value with financial
instruments and felt the need to record them for different purposes. While the first records
kept in this way are not known exactly, many instances of registers dated to BC have been
seen as a result of current investigations today.
There are some research results showing these records under certain conditions by Persians
around 500 BC, by Greeks around 1400 and by many other similar civilizations. Given
that, accounting in essence is a recording process subject to certain conditions; in other
words, it could be said that these records kept by different societies in different formats are
the first accounting examples. The first accounting records in the flow of history,
Encyclopedia Diderot defines accounting accordingly: “Recording goods and money in the
book and keeping their account.”
These first accounting records were dissimilar in different societies as a natural result of
working ethics mentioned above, affecting each society. These different forms of record
keeping were expressed in different ways to the contemporary society and its economic life
and in time it resulted in accounting values‟ being understood in diverse forms in different
communities.
A new economic order was created after the WWII in particular and new regulations
started to be recognized at an international level in the field of accounting. The countries
started to adapt to accounting rules recognized by international associations instead of their

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own so as to be able to adapt to the new world order and keep pace at the market economy.
Thus, despite some differences, when considered in the essence, principles of accounting
ethics have become universally determined and applied, being cleared from international
variances. The principles of accounting ethics has taken written form now like Declaration
of Human Rights which in turn has increased the cooperation and the effectiveness of the
jobs done between the accountants and the ones benefiting from accounting records.
“Code of Ethics for Professional Accountants” has been published by International
Federation of Accountants for which there is 156 members of occupational organizations
from 114 countries and it has been translated into our language by TÜRMOB. Seven parts
of this Code of Ethics for Professional Accountants, which has totally 18 parts, can be
applied to all accountants, seven parts of it can be applied to self-employed accountants,
and four parts can be applied to the accountants who work dependently (Uyar, 2005). We
think that it would be sufficient in terms of the boundaries of the subject to examine the
following rules of ethics, which are applicable to all accountants.
1. Accuracy and Impartiality
The principle of accuracy is having the work done within the framework of justice rather
than it‟s being right. Each transaction, which matches with laws and accounting
regulations, is not accepted as correct. The moral side of accounting emerges here. Doing
the job right is not the same thing with doing it in conformity with the principles of
morality.
Accounting transactions, which are in accordance with the relevant laws but are unethical,
are called “Creative Accounting” and there is a lot of work on this subject.
2. Resolution of Moral Conflicts
In market economy, everyone does procedures to ensure the maximization of benefit.
Naturally this situation gives rise to conflicts of interest between parties. Conflicts of
interest cause the accountant to be exposed to repression by their counterparts in both
familial and personal relationship.
An accountant who faces with such cases should implement the ethical policy of the
institution on which he/she is dependent if that institution has one.
If the moral conflict cannot be resolved in this way, the accountant should apply to the
nearest supervisor. If he/she cannot still find a solution, he/should apply to a top
administration. In addition, an accountant may take an appropriate idea or suggestion for
the resolution of this conflict from an independent accountant or accounting institution in a
confidential way. If a solution cannot be reached as a result of testing of internal
investigation of all possibilities the accountant should resign as a last resort.
3. Professional Competency
Accountants should reflect themselves as if they had mastery or experience that they don‟t
have. Professional competency is gained through the theoretical education at the
university, then special training, courses and work experience. Gaining professional
competency necessities that one had worked for the first time at public or private
companies at a certain period of time (trial period) at the status of a candidate and then the
appointment as a principal on condition of fulfilling the requirements.

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It is more probable to act as illegally. Particularly, one exam and one interview based on
professional competency and mastery are required to be employed at state and private
institutions. As a result of that evaluation, employment of a person lacking necessary
knowledge and competency is unethical at all and means encouragement of unethical
accounting action.
Having academic career and knowledge of mastery is insufficient even it is a necessity.
Ongoing economical changes and related national and international arrangements should
be followed and updated.
4. Privacy
Accountants have to keep the information about the costumers or employers secret. That
privacy continues after the work between accountant and costumer ends as well. However,
that privacy is not an absolute one. On condition of judiciary case or mandatory situation to
reveal it, it is proper not to keep it, but to reveal is ethical.
5. Tax Application
Companies have to pay certain taxes relevant to their income to the state. Accountants
keep records of their income. Hereby, accountants have to detect basic income correctly. In
case of an exposure to the pressure to reduce the income or extracting totally, accountants
should act according to the article 2 rules with the title “resolution of unethical conflicts”.
In addition, in the event of an error, it is the duty of accountant to correct the errors if
declarations prepared in accordance with the performance of any other tax liability within
the period specified by law.
6. Cross-Border Activities
Moral requirements of cross-border activities may be encountered when dealing with
different situations. For example, an accountant offering their services in a country other
than the country in terms of the requirements of morality, providing that there are
differences between the two countries, the following conditions must be met:
a) The IFAC code of ethics offered in the country should be applied where the law is
less stringent than the IFAC requirements of morality.
b) Service presented the country's moral requirements, IFAC cases where more
stringent ethical requirements of that country apply.
c) Citizen in the host country requirements of morality, if necessary during the
implementation of the services provided in a foreign country, and to be more
stringent in case of IFAC, the citizen in the host country should be the requirements
of morality.
7. Promotion
Accountants in marketing and promotion of their own professions:
a) Tools should not be implemented that undermine the dignity of the profession
b) To offer the services themselves, they should not make exaggerated claims about
the qualifications or experience they gained;
c) They
should
not
make
false
claims
of
other
accountants

Morality or ethical behavior defined by an internationally renowned psychologist needs to
be implemented for the following four criteria (Sözbilir, 2000). Consider these criteria in
terms of an accountant:

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1) The behaviors need to be identified about who will be affected: An accountant
needs to understand who would be affected by the reports financial reports prepared
by himself.
2) What is ethical behavior should be agreed on: An accountant‟s job is to determine
which behavior is ethical.
3) Moral and ethical values should be above personal values: to be understood by their
counterparts in financial statements correctly, a report prepared by an accountant
needs to be within the framework of vocational ethics and should contain the
correct information.
4) Accountant must find the strength of ethical decision and the application of the act
itself: Accountant must find the strength of the application of the three the rules laid
down in first Article.
Accounting Ethics
We have mentioned that ethics is a responsibility how should be treated. Ethical behavior,
however, is not only legal responsibilities. An act that is not a matter of legality may be a
non-issue of ethics. An ethical issue may not be included in the legislation. For this reason,
ethics should be addressed within the framework of a concept and understanding (Gözener,
2008).
Dignity of a profession plays an important role in the code of ethics. For the healthy
functioning of the economic and commercial life, on the other hand, the code of ethics of
the accounting profession needs to be established. Between the interests of the public and
taxpayers, however, remain in the profession on the one hand, on the other hand it
increases the pressure on the profession as it is related to monetary transactions (Ergun &amp;
Gül, 2005). In addition, professionals, if not show due diligence to ethical principles, it is
believed that they are the most adversely affected by the situation.
One of the most important tasks of accounting is to provide accurate and reliable
information to people. If accurate and reliable financial information is not presented,
providers of this information cannot take sound decisions. As mentioned before, if such a
situation exists, it is the proof as it ethical terms are violated in terms of accounting.
Accounting of Code of Ethics Implementation Issues
There are three problems that harm the nature of accounting profession today. The first one
is the increasing commercialization. This problem causes accountants to remain between
their own interests and the service they offer to customers. The second problem is that
there is confusion growing in business life. Finally, the changes in moral values and
standards lead to the emergence of problems in terms of profession (Neu, Friesen, &amp;
Everett, 2003).
İşgüden and Çabuk (2006) Investigated the effect of the concept of professional ethics and
rules of professional life. Despite best efforts of professional organizations, they do not
comply with the rules of professional ethics by giving priority to personal interests, and
escaping from professional liability and legal liabilities, it is concluded that the most
important reason is the lack of adequate legal and financial audit.
Güney and Çınar (2012), found on the study of professional ethics perceptions that

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accountants are aware of the importance of the ethical principles of the profession, they do
not approve of the behavior contrary to them, but in practice they think there is unethical
behavior and they demand more training support from ethical professional organizations.
In addition, they concluded that there is in direct proportion to the level of income and
adherence to ethical principles and the level of education.
Accounting functions as a bridge between different interest groups and business and used
by large segments, information provided by them directly affect their decisions. In this
regard, the ethical accounting practices become an important issue. On the other hand,
recent accounting scandals that emerged proves that the relevant laws, professional ethics
and social values are paid adequate attention.
Bayraktar (2007) stated in his study that accounting tricks in Turkey are conducted for two
purposes. The first of these is to show business better, second, to show that business is
worse. As a result of the study, the most common events include the following: tax
evasion, embezzlement and corruption, concealment, document fraud (fake invoice),
informal processes, using fictitious accounts. This kind of unethical behavior damaging the
profession of accountancy in all aspects of society may have only one explanation; the
person or entity want to hold their customers.
In a study conducted by Kirik (2007) the accounting error and fraud is intense, on the basis
that not only accountants are accountable but also particularly taxpayers, government
policies, tax practices, professional organizations and the factors such as social structure as
well. Demands and pressures to cheat, especially by taxpayers, put professional members
in difficult situations such as conflicts between the public interest and professionals live. In
addition, the lack of adequate financial control, legal gaps and member of the professions
dependent on taxpayers in terms of money (source of income), causes this pressure to
increase. Because when some taxpayers pay accountants fees, it is like to be for “paying
less tax”. Again Aymankuy &amp; Sarıoğlan, (2005) work, directly or indirectly, the reason in
the professional members to conduct non-ethical behaviors is that taxpayers come first and
legislation second.
Members of the profession, believes that the most important factor that pushes an error is
"constantly changing legislation”. In addition, the most important factor preventing
unethical behavior is found to be the subsequent commitment to the state and the other
factors are listed as conscience, a sense of shame and fear of punishment.
Ethical and unethical behavior in today's world the most important behavior is cited as an
example the act of bribe taking and giving. Accountants and trying to hide its own
erroneous records to bribe government officials on behalf of the company are to gain
unfair. Prohibited by the laws of all states to prevent this corruption and appealed to a
certain criminal proceedings. However, the United Kingdom put into effect July 1, 2011 in
the United Kingdom Anti-Bribery Act, with great interest. The most important reason for
this interest is to be processed within the jurisdiction of the law of bribery offenses, the
United Kingdom is that the nature of a law. In other words, the offense of bribery was
committed, regardless of which country or countries in which the guilty party regardless of
nationality law offense of bribery occurred processed the conditions considered and the
United Kingdom courts shall be competent to judge. If you have a company or the
employee's close links with the United Kingdom (residence, citizenship, participation,
partnership) will be covered under this law (The Bribery Act 2010, 2010).

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While doing their jobs in and intensive competitive environment, another factor directing
professional accountants to act unethically in a matter of professional is the collection of
fees. Accountants who cannot get value for their work, or at least who cannot get timely
processing of their fees do not show too much sensitivity in their jobs. On the contrary, in
the fear of losing the company, the ethical rules may be ignored in the name of a company
that pays their fees on time.
As a proposal to support other initiatives, training activities of other professional
organizations, increasing the effectiveness of the controls, as well as the organization of
responsibilities can be counted. Problems from the frequent changes in legislation often
emerge as a very wide subject area of professional competence. The methods of profession
selections come up as another factor of violating ethical codes. In fact, after a challenging
training and examination system, members of the profession, professional members put
aside training and remain inadequate to keep pace with developments and regulations. We
believe that it would be beneficial that they are subjected to compulsory education at
certain periods as well as training of ethics.
Conclusion
The concept of morality changes from person to person and from one society. It allows us
to realize, however, that the relativity of the concept of ethics. Morality is a concept which
shapes in a considerably long period of living together in societies brought a set of values,
a common approach and to show differences between communities.
The concept of ethics, however, involves the concept of morality in the field, and a
universal approach to philosophical ethics, which also categorizes morality. These two
concepts taken for accounting purposes, which is a branch of science, of course, this
distinction will manifest themselves.
While investigating the distinction between the concepts of ethics and morality, the
distinction needs to highlighted and even emphasized. Written in different languages,
especially on moral and ethical articles, essays and books should be well-read and
translated into as correctly as possible. Otherwise, a lot of concept confusion is
unavoidable. Especially, when investigating the concept of "morality" from dictionaries,
"ethical" and appears to be in the same sense. Naturally, this situation results in the
reflection of scientific studies of these two concepts in a wrong way. In order to prevent
such usage that is far from scientific values, the distinction between morality and ethics is
emphasized in many places.
Works to base the same principles of accounting rules throughout the world has been
continuing for many years. The different economic structures of the countries are making
the standardization very difficult. Since economies have a different structure, it brings
variety in business morality and in professional morality. Of all countries in the world,
economic structure and the accounting principles used in parallel with the same
characteristics as much as, if we ignore the effect of moral values of individual
professional accountants, accounting ethics - reconcile the concepts of ethics in
accounting.

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References
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Afyonkarahisar'da Muhasebeciler Üzerine Bir Araştırma. Yayınlanmamış Yüksek Lisans
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Sözbilir, N. (2000). Türkiye'de Muhasebe Uygulamalarında Etiksel Boyutlar. Afyon,
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                <text>In our present day, even though morality and ethics are used  interchangeably in most cases, what they refer to is usually different.  Accounting morality may vary according to time and space, however, when  the ethics in accounting is mentioned, what is usually observed is whether  the methods employed by accounting to achieve its goals are righteous or  unrighteous. This rectitude is not relative but absolute righteousness. This  study aims to analyze the concept of ethics in the profession of  accountancy, how these codes of ethics are formed, and the influence of  both public administration and business circles on these codes and how  individuals currently employed in the accountancy business interpret these  codes. The implementation difficulties of codes of ethics which the  employed in the profession need to conform to for the social benefits,  welfare, and professional dignity, the measures taken by the chambers and  joint work groups, and the suggestions provided by the professionals that  will contribute to the process will be given at the end of the study.  Keywords: Morality in Accounting, Ethics, Ethics in Accounting, Business  Ethics.</text>
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The Measurement of Brand Personality in the City
Brand: a case of Kayseri
Emin Emirza
Melikşah University, Kayseri, Turkey
eemirza@meliksah.edu.tr
İdris Seri
University of Keele
i.seri@gmail.com
Cities all over the world use several conduits to promote themselves to
relevant audiences such as investors, visitors and residents and in their
efforts they commonly include striking logos and captivating slogans that
feature in welcoming websites and advertising campaigns in national and
international media. Because of those, city branding has in recent years
become a prevailing activity within city management. Also brand
personality component is major component of city brand identity.
In this context, the main subject of the study is to evaluate brand
personality dimensions of Kayseri city. This paper first describes the rise of
city branding and the essentials of brand personality of city brand.
Afterwards developed brand personality scale for products and service has
been adapted to city branding. Sample of the study has been conducted at
the universities in Kayseri. Data were collected via an online survey and
face to face survey. Findings have been analyzed by factor and one way
ANOVA analysis using SPSS 16 Program.
Keywords: City Brand, Brand Personality, Brand Identity.

92

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                    <text>International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

The Measurement of Brand Personality in the City Brand: a Case of
Kayseri
EminEmirza
MelikşahUniversity, Kayseri, Turkey
eemirza@meliksah.edu.tr
İdris Seri
University of Keele
i.seri@gmail.com
Abstract
Cities all over the world use several conduits to promote themselves to relevant
audiences such as investors, visitors and residents and in their efforts they commonly
include striking logos and captivating slogans that feature in welcoming websites and
advertising campaigns in national and international media. Because of those, city
branding has in recent years become a prevailing activity within city management.
Also brand personality component is major component of city brand identity.
In this context, the main subject of the study is to evaluate brand peronality
dimentions of Kayseri city. This paper first describes the rise of city branding and the
essentials of brand personality of city brand. Afterwards developed brand personality
scale for products and service has been adapted to city branding. Sample of the study
has been conducted at the universities in Kayseri. Data were collected via an online
survey and face to face survey. Findings have been analyzed by using SPSS 16
Program.
Keywords: City Brand, Place Marketing, Brand Personality, Brand Identity.

1. Introduction
Branding has become one of the most powerful tools in marketing strategy. Classical
theories of brand management generally focus on how companies can build strong
consumer brands that differentiate one seller from another (Aaker, 1996; Kapferer, 1997).
Traditionally brands have been considered as the means of establishing a desired position
in the minds of the customers that through perceived added values (Brown, Shivashanker,
and Brucker, 1989) could attract loyal customers that willingly pay a price premium for
the product or service (de Chernatony and McDonald, 2003). The majority of
contemporary branding theories have been developed with an eye to consumer markets.
A city's brand is increasingly considered an important asset for urban development and an
effective tool for cities to distinguish themselves and improve their positioning (Ashworth
and Kavaratzis, 2009: 520). City branding has in recent years become a prevailing
activity within city management. Cities all over the world use several tools to promote
themselves to relevant audiences such as investors, visitors and residents and in their
efforts they commonly include striking logos and captivating slogans that feature in
welcoming websites and advertising campaigns in national and international media.
There has been a general agreement among academics and practitioners that places can be
branded in the same way as consumer goods and services. Place or Destination branding is
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a relatively new concept, however, and there is a lack of empirical academic research on
the topic. This is in contrast to the increasing evidence in the press that branding, at least as
a concept, is increasingly being applied to locations‟. Place branding, like place marketing
in general, is impossible because places are not products, governments are not producers
and users are not consumers.
LiteratureReview
Global Cities have endeavored differentiate themselves from each other, to assert their
individuality in pursuit of various economic, political or socio-psychological objectives
(Kavaratzis and Ashoworth, 2005: 506).In recent years cities are in search for new ways
to promote themselves. Due to fast changes in technology and the shift from local to a
globalized environment, cities are forced to compete with each other in order to be an
attractive tourist destination, workplace, cultural rich place and much more (Kotler, 2002).
Kavaratzis (2005:1) argues that the rising competition among cities might be seen as one of
the effects of the globalization, which is visible in various forms and activity fields. The
contemporary city has to be up dated continuously. In that sense cities develop strategies to
support, to `sell` and advertise them within the global market. Literature survey reveals
that there are mainly three approaches for promoting cities: cultural mega events,
restoration and promoting heritage and the construction of iconic buildings (Hankinson,
2006, p.240; Kavaratzis, 2005:1). Among these approaches, construction of iconic
buildings has been extensively utilized by many cities in order to get attention and
attraction. The main motive behind this attempt is to create an identifiable image.
There have been numerous studies of the promotion of individual and groups of places,
since Burgess’ (1982) pioneering account of promotional media used in UK local
authorities. Almost 20 years later Hankinson (2001) studied the practice of branding in 12
English cities, discovering that it was both widely used and little understood, which was a
not altogether startling or indeed very helpful conclusion but is all too typical of many such
investigations. Truemanet al., (2001: 8–13) struggled with this problem of transfer of
conventional product brand analysis to places, oncluding that it was possible, „provided
sufficient weight is given to different stakeholders‟. This is no more than a recognition that
places have more varied „users‟, „owners‟ and „governors‟ than do commercial
corporations and thus not only are the products more varied, so also are the goals of the
producers and the utilities of the consumers. The two intrinsic weaknesses of stakeholder
approaches, namely that the list will never be all-inclusive and the weighting between them
crude, are so more evident with places than with commercial products as to effectively
admit that the conditions can never be met.
De Chernatony&amp;Dall’Olmo Riley (1998) identify 12 perspectives on the definition of the
brand found in the literature. After a critical examination of those perspectives, they
suggest that „the brand is a multidimensional construct whereby managers augment
products or services with values and this facilitates the process by which consumers
confidently recognise and appreciate these values‟. The boundaries of the brand construct
are, on the one side the activities of the firm and on the other side the perceptions of the
consumers. The brand becomes the interface between these two.
A branded product requires a brand identity, a brand differentiation and a
brandpersonality (Aaker 1996). These are not so much separate attributes as re-statements
of the same feature from different perspectives. Identifying and clarifying the brand

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identity, or the core identity, is in itself an instrument of differentiation of one product
from another and recognising its brand positioning, that is its relationship to competing
products within a defined competitive arena. The process of product branding is both
creative initiation and careful maintenance.
Places can be easily assumed to possess the above characteristics of identity,
differentiation and personality and can thus be managed to maximise equity, value and
awareness. However, whether the terms suffer a significant shift in meaning when applied
to place products remains to be considered. The importance of the image for the consumer
or user of the place is what connects city branding to cultural geography. It also focuses
upon the ever-necessary consumer orientation. We think of the place from the viewpoint of
the end user; in terms of the way they sense, understand, use and connect to the place.
All branding tries to endow a product with a specific and more distinctive identity (Cova,
1996) and that is, in essence, what most city marketing to do for cities. A place needs to be
differentiated through unique brand identity if it wants to be first, recognised as existing,
second, perceived in the minds of place customers as possessing qualities superior to those
of competitors, and third, consumed in a manner commensurate with the objectives of the
place. Thus identity, differentiation, personality and thereby positioning in competitive
arenas are all transferable concepts as long as the implications of this transfer are fully
understood. By this we mean that we can accept places as brandable products if their
intrinsic and distinctive characteristics as place products are understood and a special form
of marketing developed which accommodates and utilises these characteristics. Much of
the literature from marketing specialists is not encouraging in these respects.
There are at least three different sorts of place branding which are often confused in the
literature, but which are really quite different operations conducted by different types of
producers for widely different objectives. The first is geographical nomenclature, the
second, product-place co-branding and the third, branding as place management.
Geographical nomenclature is merely where a physical product is named for a
geographical location. The archetype is the sparkling wine „Champagne‟.
City Brand Perssonality
In consumer behavior research, a considerable amount of attention has been given to the
construct brand personality, which refers to the set of human characteristics associated
with a brand. Researchers have focused on how the personality of brand enables a
consumer to Express his or her own self (Belk 1988), an ideal self (Malhotra 1988), or
specific dimentions of the self (Kleine, Kleine, and Kernan, 1993) through the use of a
brand.
The work of Aaker (1997) inspired the majority of the research on brand personality to
date. He meticulously developed a 44 item Brand Personality Scale which encompasses
five broad dimensions: Sincerity, Excitement, Competence, Sophistication, and
Ruggedness. The scale has served as a brand personality measure in many studies and its
factor structure proved to be robust in several of them (Aaker, 1997; 1999; Aaker, BenetMartinez, and Garolera, 2001; Kim, Han, and Park, 2001). However, Aaker‟s scale has
recently received criticism on several grounds.

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Brand Identity, Brand Image and Brand Personality
Kapferer (2008) defines brand identity as a brand‟s meaning as put forward by the firm. It
is the way a company wants to present its brand to its target groups. Brand image, on the
other hand, is the consumers‟ perception and interpretation of the brand‟s identity (De
Pelsmacker, Geuens, &amp; Van den Bergh, 2007). Academics typically conceptualize brand
identity and image as multi-dimensional constructs of which brand personality is an
important component. Keller (2008), for example, defines brand image as consisting of (1)
user profiles, (2) purchase and usage situations, (3) personality and values, and (4) history,
heritage and experiences. Aaker and Joachimsthaler (2000) organize brand identity
elements around four perspectives: (1) the brand as a product, (2) the brand as an
organization, (3) the brand as a person, and (4) the brand as a symbol.
Personality in Human Personality Scales
Psychologists define the substance of personality as „the systematic description of traits‟
(McCrae and Costa, 1987: 81), where traits are „relatively enduring styles of thinking,
feeling, and acting‟ (McCrae and Costa, 1997: 509). After decades of research on a
taxonomy of human personality, consensus now rests upon five dimensions that provide a
complete description of personality: (1) Extraversion or Surgency (talkative, assertive,
energetic), (2) Agreeableness (good-natured, cooperative, trustful), (3) Conscientiousness
(orderly, responsible, dependable), (4) Emotional Stability versus Neuroticism (calm, not
neurotic, easily upset), and (5) Openness or Intellect (intellectual, imaginative,
independent-minded) (John &amp;Srivastava, 1999).
The “Big Five” dimensions are a result of analyses of the natural language terms humans
use to describe themselves and others (Goldberg, 1993). Although the development of the
Big Five was not theory-driven, most important personality constructs as put forward by
personality theorists as diverse as Jung, Leary, Guilford, and Eysenk, are integrated in the
Big Five structure, which increased trust in the Big Five (Sanz, Gil, Garcia-Vera, and
Barrasa, 2008).
One of the cornerstones of marketing thought is undoubtedly consumer orientation;
thinking about the product, the company and the way we „do business‟ from the
consumer‟s viewpoint. In city marketing and especially in the case of the city‟s existing
residents, consumer‟s orientation would have to be how the residents encounter the city
they live in, how they make sense of it, which physical, symbolic or other elements they
evaluate in order to make their assessment of the city. The field of cultural geography has
dealt with such matters and has developed an understanding, which is useful at this point.
Empirical study: A Survey In Kayseri
This study has two aims: First, to develop personality items of city brand and to apply over
the city of Kayseri, Turkey. Second, to measure brand personality of Kayseri and to share
the outputs of the study with municipality and non govermental organizations of Kayseri,
such as chamber of Commerce and Industry. Consequently, we will contribute to branding
identity of Kayseri.
The city of Kayseri, in middle of Anatolia became the location of four universities; namely
Erciyes which was established in 1979, Meliksah (foundation University) which was

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established in 2009, NuhNaciYazgan (foundation University) which was established in
2010 and Abdullah Gul (state) which was established in 2011, in the last five years. This
development earns a new brand to Kayseri; namely the city of universities. According to
YOK‟s Higher Education data, today approximately fifty thousands students study in these
universities. And nearly twenty thousand students come from outside Kayseri. Hence,
Kayseri becomes the city of universities. Before that Kayseri brand has known to be the
home of the many industrial factories, and pastırma, manti and sucuk.
Subjects, non-native students of Kayseri, were only asked to answer the survey about
native people of Kayseri.Basically, We focused on merely native people of Kayseri.
Because native people of Kayseri can represent distinctive Kayserian‟s image very well to
non-native students.
In the first part of the questionnaire, brand personality scale of the city of Kayseri was
generated using brand personality dimensions and traits developed by Aaker (1999),
Mervielde (1982), Saucier (1994), and Costa and McCrae (1992). In the second part,
students were asked to tell the first three things which come to their mind when they hear
the name of Kayseri. In the fourth part, demographic data regarding students‟ age, gender,
duration of stay in Kayseri, income status, hometown, university and faculty were
recorded. 13 variables regarding satisfaction and 16 personality traits were rated according
to 5-point Likert scale. Positive or negative perception of each variable were measured
through following answers: strongly agree (4 points), agree (3 points), undecided (2
points), disagree (1 point), strongly disagree (0 points).
The mean of each 15 personality traits and its standart deviations were calculated in the
range of 0-4 according to the demographic variables . After that, they are compared in
Tables.The city of Personality items have been analysed in three groups and commented :
Personality items which are rated 3,00 and over (strong perception),those which are rated
between 2,00 and 2,99 (unsure perception), and those who are rated below 2,00 (weak
perception).
The research was conducted in order to evaluate how the city of Kayseri and the native
population of Kayseri are perceived by the non-native students. Taking into account the
constraints of time, costs and accessibility, a sample size of 800 participants was thought to
be sufficient for the study. This study will form the basis of a larger study in the future. In
this first phase of the study, the perceptions of Turkish students (non-notive) from outside
Kayseri have been evaluated. In the second part of the research, foreign students‟
perception of Kayseri will be evaluated and analyzed.
Before the actual survey conducted, questions of the questionnaire was revised through
pilot studies; consequently, reliability factor was increased. The survey was conducted at
Erciyes University and Meliksah University. In order to gather data, the questionnaire
forms were hand-delivered to students, who wanted to participate, at two universities and
also a copy of the questionnaire was uploaded at Google Drive so that it was shared using
social media by students. The collected data were analysed using SPSS 15.0 program.
Method and Findings
In the study, firstly, frequency distributions of demographic data, which allow us to get to
know the students more closely, were analysed. Secondly, data, which was obtained

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through brand personality scale, are averaged out of 4.00 and analysed through comparing
demographic data. Thirdly, students' level of satisfaction regarding the city of Kayseri were
measured and later significant or meaningful differences -if there are any- between the
groups were examined. And fourthly, students‟ open-ended statements about Kayseri were
interpreted through content analysis.
1. Sample
There are four universities in Kayseri. 3 of them (one is a state university, two are
foundation universities) admit students and continue teaching for the 2012-2013 academic
year. There are fifty-thousand students who receive education at the undergraduate,
graduate and postgraduate levels at these universities Students coming from outside
Kayseri, which form the main body of the study, make up 40% of the total number of
university students in Kayseri. Therefore, our research pool consists of approximately 20
thousand students.
Through random sampling, 285 domestic and 79 foreign students have been surveyed.
After screening the completed questionnaires, some are regarded as dubious; and at the
end, the forms of 267 Turkish students were evaluated. As mentioned earlier, in this study,
perceptions of Turkish students from outside Kayseri was evaluated, however perceptions
of foreign students who participated in the survey were excluded.
2. Analysis
Students participating in the survey are classified according to their gender, university,
accomodation type, population size of the city which they come from and duration of stay
in Kayseri. Table 1 shows the frequency distribution of the groups. As seen on the table,
among the 267 students, 59% (160) are male and 41% (107) are female. Moreover, 39%
(104) of the participants study at Erciyes University while 61% (163) study at Meliksah
University.
At the time of the study, there was not enough data collected from NuhNaciYazgan
University and Abdullah Gul University had not started admitting students. Consequently,
these universities have not been included in the study.
As a methodological approach, based on the brand personality theories, 15 personality
traits for Kayseri were identified. After that, the participants were told to think Kayseri as
human being and asked to asses the personality traits. These 15 personality traits were
rated out of 4, standard deviations were calculated; and according to the demographic
variables they are compared in Table 2, Table 3, Table 4 and Table 5.

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Table 1.The Frequency distributiution of Demografic Factors.
Demographic Faktors
Male
Female
Gender
Total
Melikşah
University
Erciyes
Total
State Dormitory
Private Dormitory
Accomodation
Rent home

(n)
160
107
267
163
104
267
27
132

108
267
Total
Bigger cities than Kayseri 113
Population
of
Smaller
cities
than
154
the
city
Kayseri
(Homeland)
267
Total
Less then one year
70
2-4 year
152
Living time in
Five or more then five
Kayseri
45
year
267
Total

(%)
59
41
100
61
39
100
10,11
49,44
40,45
89,89
42,33
57,67
100
26,22
56,93
16,85
100

Notable aspects of personality traits could be analysed in three groups: Personality traits
which are rated 3,00 and over, those which are rated between 2,00 and 2,99, and those who
are rated below 2,00. Among the 15 personality traits, which were rated by the students,
only the statement “(The people of Kayseri) like showing off” received a score above 3,00
(strong perception). Throughout all of the demographic variables, students clearly believe
the people of Kayseri like showing off. The personality traits, which are rated between
2,00 and 2,99 by the students, are “disciplined”, “economical”, “hard working”,
“enterprising”, “organized” and “loyal”. Among these, the highest rated (2,80) trait is
“economical”.

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Table 2:According to Gender, City of Kayseri Personality Perception of TheStudents
Male
Female
No Personality Factors
Std.
Std.
Mean
Mean
Deviation
Deviation
1

People in Kayseri has discipline at work.

2,556

1,114

2,664 0,911

2
3
4
5
6
7
8
9
10
11
12
13
14
15

Tolerant towards different cultures an ideas.
In general, they are hardworking.
They don‟t like extravagant (sparing).
They are enterpreneur and pioneer.
Çlose to each other and friendly to students.
They are sophisticated people.
They are generous to each other and students.
They are modest.
They areopen to dialog and adaptable.
They are modern people.
They are planned.
they are trustworthy.
They care about social responsibility
They like showing up.

1,763
2,488
2,913
2,569
1,775
1,850
1,456
1,581
1,900
1,694
2,356
1,988
1,763
3,288

1,221
1,070
1,184
1,164
1,259
1,134
1,170
1,241
1,204
1,229
1,205
1,264
1,216
1,151

1,972
2,794
2,682
2,617
1,907
2,047
1,579
1,897
2,215
1,897
2,542
2,121
1,916
3,402

No
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

1,014
0,821
1,162
0,987
1,095
1,085
1,182
1,009
0,901
1,055
0,924
0,997
0,982
0,930

Table 3: According to University, TheCitiy of Kayseri Personality Perception of
TheStudents
MelikşahÜniv
ErciyesÜniv
Personality Factors
Std.
Std.
Mean
Mean
Deviation
Deviation
People in Kayseri has discipline at work.
2,577 1,116
2,635 0,904
Tolerant towards different cultures an ideas. 1,779 1,222
1,952 1,009
In general, they are hardworking.
2,503 1,068
2,779 0,824
They don‟t like extravagant.
2,908 1,185
2,683 1,160
They are enterpreneur and pioneer.
2,564 1,166
2,625 0,977
Çlose to each other and friendly to students.
1,791 1,259
1,885 1,091
They are sophisticated people.
1,871 1,139
2,019 1,079
They are generous to each other and students. 1,485 1,183
1,538 1,165
They are modest.
1,601 1,245
1,875 1,002
They areopen to dialog and adaptable.
1,914 1,204
2,202 0,896
They are modern people.
1,699 1,238
1,894 1,033
They are planned.
2,368 1,212
2,529 0,903
they are trustworthy.
2,006 1,264
2,096 0,990
They care about social responsibility
1,779 1,217
1,894 0,975
They like showing up.
3,301 1,145
3,385 0,938

The personality traits, which are rated below 1,99 by the students are “tolerant”, “friendly”,
“versatile”, “generous”, “modest-humble”, “adaptable”, open to change” and “sharing”.

175

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

Among these traits, the lowest rated (1,46) trait is “generous towards students and the
community”.
This was followed by statements in the order of; "modest and humble", "open for new
experiences and adaptable", "sharing the gains of the society", “closer to each other and to
students”, and “higly versatile in terms of capabilities”.
In the study, the statement “(Kayseriens‟) like showing off” received the highest point,
while the statement “(Kayseriens‟) are modest and humble” received a low point. The
consistency in these two results is a sign that students answered the questions carefully.
Table 4: According to Homeland (Bigger or smaller than Kayseri)The City of Kayseri
Personality Perception of TheStudents.
Smaller
than
Bigger than Kayseri Kayseri
No Personality Factors
Std.
Std.
Mean
Deviation Mean
Deviation
1 People in Kayseri hasdiscipline at work.
2,575
1,076
2,617
1,011
2 Tolerant towards different cultures an ideas.
1,708
1,170
1,948
1,119
3 In general, they are hardworking.
2,619
0,957
2,604
1,012
4 They don‟t like extravagant.
2,850
1,212
2,799
1,157
5 They are enterpreneur and pioneer.
2,655
1,084
2,539
1,103
6 Çlose to each other and friendly to students.
1,761
1,144
1,877
1,233
7 They are sophisticated people.
1,850
1,071
1,987
1,149
8 They are generous to each other and students. 1,460
1,195
1,539
1,161
9 They are modest.
1,673
1,073
1,734
1,226
10 They areopen to dialog and adaptable.
1,938
1,136
2,091
1,075
11 They are modern people.
1,602
1,177
1,903
1,142
12 They are planned.
2,283
1,089
2,539
1,103
13 they are trustworthy.
2,088
1,154
2,006
1,174
14 They care about social responsibility
1,717
1,138
1,903
1,119
15 They like showing up.
1,093
1,052
3,301
3,357

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�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

Table 5:According to Period of Stay, The City of Kayseri Personality Perception of
TheStudents
1
year
and 2-4
years
/ 5 years and over
under / n= 70
n= 153
/ n= 44
No Personality Factors
Std.
Std.
Std.
Mean Deviation Mean Deviation Mean Deviation
People in Kayseri hasdiscipline at
1 work.
2,64 1,10
2,59 0,95
2,57 1,23
Tolerant towards different cultures an
2 ideas.
1,81 1,12
1,83 1,15
1,95 1,18
3 In general, they are hardworking.
2,50 1,07
2,70 0,91
2,48 1,09
4 They don‟t like extravagant.
2,67 1,26
2,86 1,14
2,93 1,19
5 They are enterpreneur and pioneer. 2,44 1,07
2,61 1,06
2,73 1,23
Çlose to each other and friendly to
6 students.
1,61 1,22
1,82 1,18
2,18 1,17
7 They are sophisticated people.
1,69 1,04
2,05 1,10
1,89 1,24
They are generous to each other and
8 students.
1,49 1,21
1,50 1,15
1,55 1,21
9 They are modest.
1,76 1,21
1,65 1,14
1,82 1,17
They
areopen to dialog and
10 adaptable.
1,99 1,08
2,03 1,12
2,07 1,09
11 They are modern people.
1,89 1,12
1,73 1,13
1,75 1,35
12 They are planned.
2,49 1,10
2,48 1,05
2,18 1,28
13 they are trustworthy.
2,09 1,14
1,91 1,13
2,43 1,25
14 They care about social responsibility 1,81 1,13
1,77 1,10
2,02 1,23
15 They like showing up.
3,16 1,12
3,44 0,97
3,23 1,27
Conclusions
The city of Kayseri, in accordance with the vision of Turkey in 2023, make strides in the
areas of industry, tourism and education on national and international levels. For this
reason, the city of Kayseri, local government, chambers of commerce and industry and a
large number of opinion leaders frequently make assessments of the current situation and
take new decisions/resolutions. In this context, this research suggests that all the efforts
that put forth for Kayseri should be designed to contribute to a perception of the city brand,
and also searches how Kayseri‟s brand personality is perceived. Since the study covers
students who are from outside Kayseri, the results may not reflect the general perception;
however, considering their social and economic potentials, university students are regarded
as potential ambassadors to Kayseri in the their home cities.
For this reason, the findings of this study are important. One of the most important results
that emerged from assessing the findings is that Kayseri is not perceived by students as it is
ought to be. For example; generally people of Kayseri are known for their philanthrophy
but this trait is little known or recalled by the participant students. Moreover, generosity of
the people of Kayseri is called into question and there is a strong perception that the people
of Kayseri like showing off. Regarding this issue, it would not be wrong to argue that
institutions and organizations of Kayseri have been inefficient in their interaction with the

177

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

students. Perhaps the most important recommendation that can be made is for municipality
and other non-governmental organizations to establish closer relations with student clubs,
to include university students in their activities or to support student activities through
sponsorships.
Aiming for socio-economic growth, industrialists and businessmen of Kayseri must
develop employability and make institutional reformations in order to reverse the brain
drain. Although it is not the subject of this study, it should be noted that the most important
reasons for the brain drain are low wage policies and the fact that Kayseri‟s private sector
has no corporate culture.
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Kotler, P. and Gertner, D. ( 2002 ).Country as a brand, product and beyond: A place
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SERI, Idris</text>
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                <text>Cities all over the world use several conduits to promote themselves to  relevant audiences such as investors, visitors and residents and in their  efforts they commonly include striking logos and captivating slogans that  feature in welcoming websites and advertising campaigns in national and  international media. Because of those, city branding has in recent years  become a prevailing activity within city management. Also brand  personality component is major component of city brand identity.  In this context, the main subject of the study is to evaluate brand  personality dimensions of Kayseri city. This paper first describes the rise of  city branding and the essentials of brand personality of city brand.  Afterwards developed brand personality scale for products and service has  been adapted to city branding. Sample of the study has been conducted at  the universities in Kayseri. Data were collected via an online survey and  face to face survey. Findings have been analyzed by factor and one way  ANOVA analysis using SPSS 16 Program.  Keywords: City Brand, Brand Personality, Brand Identity.</text>
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An Evaluation of Turkey’s Role in the “War on Terror”:
ISAF Case
İsa Eraslan
Fatih University, İstanbul, Turkey
isaeraslan@gmail.com
After 9/11 World Trade Center terror attacks a large scale operation was
conducted by US and its allies against Afghanistan. After the battle was
won some thought the main aim was achieved but as the time passed by it
was seen that destroying an authority and replacing nothing was not an
effective solution. The ISAF operation has become an impasse for the
NATO forces. The aim of this study is to discuss the role of Turkey in ISAF as
a peacekeeping force. Among the many participants of ISAF mission Turkey
has a significant role as the only NATO member with a Muslim majority.
Thanks to her shared values and past with Afghan people and the effective
strategy of Turkish armed forces Turkey has proved to be the most
successful peacekeeping force in Afghanistan.
Keywords: NATO, ISAF, Turkey, Peacekeeping, War on Terror.

174

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                <text>After 9/11 World Trade Center terror attacks a large scale operation was  conducted by US and its allies against Afghanistan. After the battle was  won some thought the main aim was achieved but as the time passed by it  was seen that destroying an authority and replacing nothing was not an  effective solution. The ISAF operation has become an impasse for the  NATO forces. The aim of this study is to discuss the role of Turkey in ISAF as  a peacekeeping force. Among the many participants of ISAF mission Turkey  has a significant role as the only NATO member with a Muslim majority.  Thanks to her shared values and past with Afghan people and the effective  strategy of Turkish armed forces Turkey has proved to be the most  successful peacekeeping force in Afghanistan.  Keywords: NATO, ISAF, Turkey, Peacekeeping, War on Terror.</text>
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Problems of the Turkish Political Parties and the Turgut
Ozal’s Party ANAP
Selami Erdoğan
Dumlupınar University, Kütahya, Turkey
erdogans274@mynet.com
Feyzullah Ünal
Dumlupınar University, Kütahya, Turkey
funal@dumlupinar.edu.tr
A lot of political parties were established in Turkey, so far. But a large
majority of them were dissolved or couldn’t live long-term. In this respect,
Turkish political history is the history of short-lived political parties without
CHP (Republican Populist Party). Both in Ottoman Period or Republican
Period there were no durable political party. Whereas, when we look at
United States and European Countries, we see long-lived and durable
political parties, e.g. Republican Party in U.S and Conservative Party in U.K.
etc.
In this point, Turgut Özal’s Motherland Party can be considered one of the
most excellent examples of the short-lived parties in Turkey. This party was
established in 1983 and then, it has finished its life in 20 years. What was
the reason for this finishing? İn this view, our study aims to indicate the
common problems of the Turkish political parties by analysing Motherland
Party (ANAP), for instance, weakness of institutionalism, leader-oriented
extremely, patronage system etc.
Keywords: Özal, ANAP, Turkish Political Parties, U.S Parties, European
Parties, Weak institutionalism.

250

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Problems of the Turkish Political Parties and Turgut Ozal’s Party ANAP
Selami Erdogan
Dumlupinar University, Kutahya, Turkey
erdogans274@mynet.com
Feyzullah Unal
Dumlupinar University, Kutahya, Turkey

Abstract
A lot of political parties have been established in Turkey, so far. But a large
majority of these parties was dissolved or couldn’t stand long-term. İn this respect,
the Turkish political history is also the history of short-lived political parties
without CHP (Republican Populist Party). Both in the Ottoman Period and the
Republican Period there were no durable political parties. Whereas, when we look
at the United States and European Countries, we see long-lived and durable
political parties, e.g Republican Party in U.S and Conservative Party in U.K. etc.
At this point, Turgut Özal’s Motherland Party can be considered as one of the most
excellent examples of a short-lived party in Turkey. This party established in 1983
and then, it finished its life in 20 years. What was the reasons for this finishing. İn
this view, our study aims to indicate the common problems of the Turkish political
parties by analyzing the Motherland Party (ANAP). And for instance, the weakness
of institutionalism, extreme leader-oriented and the patronage system etc.
Key words: Özal, ANAP, Turkish Political Parties, U.S Parties, European Parties,
Weak institutionalism.

Concept Of The Political Party
İn today’s world, political parties are accepted as an indispensable element of the modern
political systems. İn one sense, they created the contemporary democracy ( Özbudun,
1979: 1). İn liberal democracies, political parties serve as a mediator between the citizens
and the government. Without the well-organized party system, representative democracy
cannot function fairly ( Akgün, 2001: 71 ).
Especially, after the period when the countries which were being ruled by democracy ( eg.
England ) came out with a victory after II. World War, it is seen that political parties
appeared with adopting democracy in many countries of the World. İn this respect, we are
able to say that political parties have a crucial role in the rise of democracy (Özüerman,
1999:153 ). But it must be pointed that the political parties are not only seen in democratic
systems. We are able to come across the political parties in totalitarian and fascist regimes.
There are political parties in most of the states in the World. Because, political parties
have important functions without looking at the types of the regimes. İf we think about its
functions such as carrying the public’s wishes to the government, bringing up elite

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administrators, representing the benefits etc., every regime feels the need to have political
parties.
When we look at the existence of the political parties in the World, we see that political
parties come out on account of too many different reasons. Some of them appear to carry
out an independence war against the colonialists (CHP in Turkey, Congress Party in India
etc.), some of them appear because of the participation crisis (eg. The Democratic Party in
Turkey ) or because of the crisis which is called the integration crisis, political parties may
exist (Özbudun, 1979:25). These parties come out on account of differences such as
language or religion (BDP, in Turkey). As a result, it is seen that political parties appear
because of many different reasons.
Transition To Democracy In Turkey And Political Parties
The term of political parties is in fact a very new term. They were only in a few countries
in the World in the 1850s (USA, England). But the political parties became common in the
20th century.
When we look at the Ottoman Period we see the İttihat Terakki Party, when we look at the
Republican Period we see the Republican People’s Party (Yanık, 2002:22). The latter was
a leader-oriented party. İn one period (1930s), the leader of the CHP İsmet İnönü was
announced as the “national Chief”. Then, DP was founded in Turkey in the year 1946 as an
opposition party and multi-party system which was adopted with the election in the same
year. İt can be said that the multi-party system was accepted because of many different
reasons. For example, the fans of democracy won the II. World War, the threatening of the
Soviets to Turkey, also the discontentedness of the one-party government etc.
The elections which were held in 1946 were in fact unfair because the rule of hidden
voting and open counting was not carried out. İnfact, it can be said that Turkey practiced
the multi-party system in the coming elections which were held in 1950 DP surprisingly
won the elections of 1950 by an outstanding range. DP tried to carry out liberal policies,
civilian police. Although the Democratic Party showed great success inthe field of
economy, it could not show the same success about political freedoms, it made pressure to
the press and the civilian society. On the other hand, İt could not place intraparty
democracy and the culture of the widespread democracy. Some anti-democratic
applications of the DP to the press and oppositional ideas disturb the a number of its own
deputies, for that reason they left the DP and founded the new Party, the Freedom Party
(Hurriyet Partisi). As They won the elections, they thought that they were the real
representatives of the public and that they could do as everything.
Turkish Political Parties And Their Problems
Hunderds of political parties have been established from the year 1946 when multi-party
political life was adopted in Turkey to the present date. However, noticeably, it is seen that
these political parties didn’t last for a long time. We should think of only CHP separate
from these parties, because CHP was founded in the year 1923 (it was closed between
1981 and 1992) and has been able to survive until now. None of the parties except from
CHP has lasted for as long (Tuncer, 1995: 1) . Increasing the number of political parties
doesn’t mean that itstrengthened the pluralism and the democracy. Institutioanalisation of
the political parties is important for a strong democracy. Besides, the multi-party system

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should be carried on without interrupting. İt doesn’t mean that there is a pluralist
democracy in a country, as inTurkey, where a lot of parties are established and then closed
down.
When we look at the political life of Turkey it is seen that the political parties are facing
the problems of institutionalisation. From this respect, it is stated that the structure and the
tradition of the state in Turkey is different from the Western Europe. According to
commonly accepted opinion, while political parties appear based on the class system in the
European Societies, the political parties in Turkey appear as fully leader-oriented parties
rather than a class system (Özüerman, 1998: 95). On account of this, Turkish political
parties become leader parties and the life of that party is limited to the life of its leader’s
life (eg. Demirel’s party DYP, Özal’s party ANAP etc.).Whereas, in 1950s famous
political thinker Duverger was telling us to the importance of the political party
organizations, not charismatic leaders. On the other hand, lack of the institutionalism
brings about so much volatility in the vote rates of political parties. We have seen that, the
General Elections in 1990s. After the Özal’s leadership his party ANAP declined, similarly
after the Suleyman Demirel’s leadership his party DYP weakened politically. Both ANAP
and DYP became ineffective ordinary parties in the beginning years of 2000s.
When political parties are talking about inTurkey, three basic features come to mind.
Firstly the absolute sovereignty of only one person, secondly a common center which was
extreme authorities and thirdly, weak local organizations. Deputy candidates of the party
are mostly determined by the central organization, in fact the party leader determines them.
The preselection results of the local organizations don’t regard by the central organization
and party leader. İn this respect, one which is in front of all these is that the Turkish parties
have the specialty of being the latter party. İn some political articles, Turkish leaders are
compared with well-known powerful German leader Bismark (Türmen, 2011: 15) İnfact,
even the source of the power that a leader hasn’t a legal authority but he has “defacto”
authority (Özdalga, 2005: 49). The leaders who are at the top of the hierarchical structure
in Turkey’s political parties, always use their authorities for protecting his or her
surrounding’s ruling. This situation is reminding of us the “Iron Law of Oligarchy”.
According to Robert Michels, a minority group in anorganization use all power, and it
causes the degeneration of democracy (Michels, 1959: 29-49). Generally, a new opinion or
the existence of a new person is not well accepted by the leader or his surroundings. The
relationship of a leader with his surroundings depends on loyalty not on meritocracy
(Çapoğlu, 1997: 13). The local authorities that come intogoverning by the votes of the
members of the party in the province or sub-province congresses, are taken out of their
duties by the leader at any time, for instance, in my province (Kütahya) in February 2013,
city organization of the MHP was dissolved by the central organization without a court
decision. The will of the members who voted are neglected. In fact this situation is not a
new situation in the Turkish political system, the central organizations or leaders of the
political parties haven’t noticed the local organizations since İttihat Terakki and CHP
(Kabasakal, 1995: 130 ).
That is the process of the parties in the Turkish party system which goes on a net of the
leader not to a democratic ground (Çarkoğlu, Erdem, Kabasakal, 2000: 36 ). The
oligarchical structures of political parties in Turkey prevents the change and protects the
status quo. Different views don’t occur at the party except for the ones which the leader
thinks about. This prevents the parties from improving themselves and to produce political
views according to changing conditions. This causes a vicious circle. Leaders and their

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surroundings had their ways to protect the governing with all their organizational efforts
after they gain control of the party.The person who gains the control of a political party in
Turkey cannot be taken out of his position easily, even if he or she had lost several
elections (e.g Mesut Yılmaz) (Akgün, 2001:86).
Nevertheless, there are a few exceptions in Turkey. Namely, in 1972 Bülent Ecevit won
the party leadership competition against the current charismatic leader İsmet İnönü.
Similarly, in 1991 former Prime Minister Yıldırım Akbulut lost the party leadership
competition against to Mesut Yılmaz. On the other hand, generally current party leaders
win that competition , in Turkish politics. Because, selecting delegates are usually selected
or appointed by the central organization. This anti-democratic inner structure is valid for
most of the parties in Turkey. The leaders have always been dominant rather than the
institutional identity of the party or the program of the party since the day we accepted the
multi-party political systems up to now. Also, Turkish political parties have not
fundamental principles. The in electoral process, the programs of the parties aren’tdebated
in almost. At that time, The political party leaders tried to persuade people by using
populist discourses, e.g. I remember that Suleyman Demirel said in the 1991 General
Elections “I will give you five more liras from others”. Also when they come to power
they applied patronage politics. They distributed some sources to the supporters (e.g,
Demirel). For that reason Turkish voters don’t believe politicians and political parties.
Populist politics and patronage system in Turkey alienated Turkish citizens to the political
sphere. This negative image eroded the roots of political parties.
According to some thinkers the military impacts are shown as the fundamental cause of the
political parties not being able to institutionalize in Turkey. After the process in which
Turkey entered the multi-party system, Turkey encountered three coup d’etat. The first one
was in 1960, the other was in 1971 and the last one is 1980. Beside this, in 1997 and 2007,
some serious interventions in civil government and political parties were observed. Since
1983, approximately 15 political parties have been dissolved (Akgün, 2001: 86). Every
coup d’etat prepared its constitution in order to shape the political and societal sphere.
Furthermore, the product of the 1980 Coup which is known that Law of Political Parties
and Election Laws are still in force.
Military regimes moved civil governments from politics. Some of the politicians were
hanged; many political parties and associations were closed. Numerous citizens were
prohibited from participating in politics. Laws in which majority of the citizens was
prohibited to involve in politics came into force. Citizens could not participate in the
politics of the new established parties after the coup. During the same period, two
constitutions which do not rely on civil negotiation are in force. Due to this, “coup d’etat”s
in Turkey created a gap in politic socialization (Çarkoğlu, Erdem, Kabasakal, 2000: 3940). This situation prevented the existence of democratic political culture. Moreover, it
shortened the life of political parties because of the fact that many of the parties were
closed.
Beside this, it is claimed that party leadership emerged as a new and significant paradigm
not only in Turkey but also in different parts of the world. During propaganda periods,
marketing techniques were used and image selling made abundantly (Poggi, 2002).
According to this, image of party leadership became significant dimension. Throughout the
subordination of ideologies, differences of political parties were blurred; party leaders
became the most important dynamic in the elections (Yıldız, 2002:88). This phenomenon

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has especially valid for 1980. When we look at the political parties of Turkey, we can
easily detect that almost all of them has charismatic leaders such as Demirel, Ecevit and
Özal.
Turgut Özal’s Party: ANAP
Actually, Turgut Özal and ANAP is a beneficial example to understand the Turkish
political party question. Özal drown such a profile that he has the ultimate authority since
he established his party in 1983. Even if He became President of Turkey, acted as ANAP
party leader. He chose the way in which decisions were made only by himself without
asking anybody. For instance, he informed Yıldırım Akbulut at the last moment when he
appointed Akbulut as a Prime Minister (Acar, 2002: 170). During the Akbulut’s period,
Gulf Cirise exploded, Özal intervened the governmental policies, for that reason General
Stuff of Turkey resigned.At the same time, Özal intervened economic affairs, he tried to
prevent populist applications of Akbulut, then Mesut Yılmaz. During his premiership
hadn’t applied populist politics without any exceptions.
On the other hand, he interested in intra-party issues of ANAP. Although it was a short
period, his wife was elected as a party chairman of İstanbul prominence by Özal. He
selected the most of the deputy candidates. This circumstance can be observed in most of
the times in Turkish politics. ANAP had the same characteristic with former political
parties. It is hard to say that there was an intra- party democracy in ANAP. M. Keçeciler,
who has strong and close ties with Özal, says that it is a must to bring democracy in the
party level (Keçeciler, 2000:33). Although Özal was a clever reformist Turkish politician,
he made many significant reforms. He liberated Turkish economy; he opened it to the
liberal system of the world. He terminated the importation barriers; he ended the absence
of some products. Beside this, he minimized public bureaucracy and destroyed the negative
image of the state. He internalized the philosophy of “state for people”.He opposed the
“National Security State”. After he became president of Turkey, he ended the Kurdish
speech prohibition. He defended freedom of religion, thought and conscience (Erdogan,
Acar, 2012: 3) However, mostly Özal did all this expansion by himself. He did not choose
the deliberation method. While he was making liberal reforms, a large majority member of
his party opposed these changes (e.g Kurdish speaking law). Özal’s his own wasn’t
thinking state-oriented, but his friends were. Probably because of this reason, he defended
the Presidential system.
Unfortunately after Özal’s party leadership, his party downed to opposition. And ANAP
encountered intra-party problems, and party politics changed sharply. Unlike Özal policies
under the leadership of Mesut Yılmaz party adopted the state-oriented policies, not liberal
policies.If ANAP wasn’t a leader party, It couldn’t change its politics easily. İn this
respect, political parties should have fundamental politics. That is, should be
institutionalized. It can be said that, due to the lack of instutionalization, later his party was
eradicated from political life. At this point, it must be stated that, In 1997 ANAP leader
Mesut Yılmaz cooperated with military to become Prime Minister. Because of this
cooperation Turkish voters rejected ANAP. Actually, he and his party was a summary of
Turkish political leadership and Turkish political parties. As we tested before,When the
military supports a party which lose elections.

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References
Akgün, Birol (2001), “Aspects of Party System Development in Turkey”, Turkish Studies
Vol.2, No.1, s.71-92, London.
Acar, Feride (2002), “Turgut Özal”, Political Leaders and Democracy in Turkey,
Lexington Book, New York.
Çapoğlu, Gökhan (1994), “Türkiye’de Siyasi Tıkanıklığı Aşmak İçin”, Stratejik
Araştırmalar Vakfı, Ankara.
Çapoğlu, Gökhan (1997), “Partiler Sistemi, Parti İçi Demokrasi ve Lider Sultası”, Yeni
Türkiye Dergisi, S.13.
Duverger, Maurice (1993), Siyasal Partiler, (Çev: Ergun Özbudun), 4. Baskı,
Yayınevi, İstanbul.

Bilgi

Erdem, Tarhan - Çarkoğlu Ali, Kabasakal Mehmet, (2002), Siyasi Partilerde Reform,
TESEV, İstanbul.
Erdoğan, Selami -Acar, Eray, (2012) “Legacy of Turgut Özal and the Sustainable
Transformation of Turkey with AK Party governments” 3th İnternational
Symposium on Sustainable Development at Burch University, s.102-111, BosniaHerzegovina
Kabasakal, Ali.,(1995), “Türkiye’de Siyasal Parti Örgütlenmesindeki Kısıtlamalar”, Siyasi
Partiler ve Democracy Sempozyumu, TESAV.
Keçeciler, Mehmet (1995), “Parti İçi Demokrasi Açısından Siyasal Partiler” Siyasal
Partiler ve Demokrasi Sempozyumu, TESAV.
Michels, Robert (1959), A Sociological Study of The Oligarchical Tendencies of Modern
Democracy, Dover Publications, New York
Özbudun, Ergun (1979), Siyasal Partiler, 3.baskı, A.Ü.H.F. Yay. , Ankara.
Özdalga, Haluk (2005), Kötü Yönetilen Türkiye, Kitap Yayınevi, İstanbul.
Özüerman, Tülay, (1998), Türkiye’nin Batılılaşma ve Demokratikleşme Açmazı, D.E.Ü.
Yay., İzmir
Özüerman, Tülay, (2000), “Türkiye’de Siyasal Partilerin Yeniden Yapılanması”, Mülkiye
Dergisi
Poggi, G., (2002), Modern Devletin Gelişimi, (Çev: Şule Kut, Binnaz Toprak), 2.baskı,
Bilgi Üniversitesi Yay., İstanbul.
Tuncer, Erol, (1995), Siyasi Partiler ve Demokrasi, TESAV.
Türmen, Rıza (2011), “Bismark ve Günümüz Türkiyesi” Radikal Gazetesi , 20.11.2011.

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Yıldız, Nuran (2002), Türkiye’de Siyasetin Yeni Biçimi, Phoenix, Ankara.

7

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UNAL, Feyzullah</text>
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                <text>A lot of political parties were established in Turkey, so far. But a large  majority of them were dissolved or couldn’t live long-term. In this respect,  Turkish political history is the history of short-lived political parties without  CHP (Republican Populist Party). Both in Ottoman Period or Republican  Period there were no durable political party. Whereas, when we look at  United States and European Countries, we see long-lived and durable  political parties, e.g. Republican Party in U.S and Conservative Party in U.K.  etc.  In this point, Turgut Özal’s Motherland Party can be considered one of the  most excellent examples of the short-lived parties in Turkey. This party was  established in 1983 and then, it has finished its life in 20 years. What was  the reason for this finishing? İn this view, our study aims to indicate the  common problems of the Turkish political parties by analysing Motherland  Party (ANAP), for instance, weakness of institutionalism, leader-oriented  extremely, patronage system etc.  Keywords: Özal, ANAP, Turkish Political Parties, U.S Parties, European  Parties, Weak institutionalism.</text>
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