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                    <text>3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

Özdevecioğlu, M. ve Aktas, A., 2007. Kariyer Bağlılığı, Mesleki Bağlılık ve Örgütsel
Bağlılığın Yaşam Tatmini Üzerindeki Etkisi: İş-Aile Çatışmasının Rolü. Erciyes Üniversitesi
İktisadi ve İdari Bilimler Fakültesi Dergisi, Sayı: 28, Ocak-Haziran, ss.1-20.
Pindyck, R. S., ve Rubınfeld, D., 1991. Econometric Models and Economic Forecasts. Mc
Graw-Hill, Inc, New York.
Rode, J., 2004. Job Satisfaction and Life Satisfaction Revisited: A Longitudinal Test of an
Integrated Model. Human Relations, Volume 57(9), ss. 1205-1230.

ICT Infrastructure for Sustainable Society:
A Story of BH Telecom
Dzihad Zlatar,Meliha Handzic
International Burch University, Sarajevo,
71000, Sarajevo, Bosnia and Herzegovina.
E-mails:dzidzmir@gmail.com, mhandzic@ibu.edu.ba
Abstract
World-class ICT infrastructure is the key to rapid economic and social development ofa
country. Past studies show that the growth of ICT, particularly telecommunicationservices
has a direct link with the economic growth of the country. However,the access to ICT
infrastructure, services and applications and thus the level ofdevelopment varies among the
countries. The focus of this study is on the currentsituation in Bosnia and Herzegovina (BiH).
The main objective of the study is toexplore the penetration of telecommunication in B&amp;H
and the role of BH Telecom inthis process.
Keywords:ICT, infrastructure, sustainable society, case study
1. INTRODUCTION
The war that has ravaged Bosnia (1992-1995) did not just take its toll in casualties and
material damage but has left the communications infrastructure crippled as well. While the
other countries in the region introduced beginnings of information technologies, Bosnia had
just started an arduous task of rebuilding its communications network. That task fell to the
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shoulders of the state held PTT Company (Post, Telephone, Telegraph) more accurately to its
offspring company - BH Telecom.
It is not against logic that ICT development and spread infrastructure has a beneficial effect
of economic and social development. If we just take the basic economic principles of
effectiveness and efficiency we can assume that a functional ICT can help reduce costs and
redundancy and point out faults and bottlenecks which the system needs to address.
To understand what kind of impact the ICT provided by BH Telecom had we would have to
have an extensive study of IT environments conducted in the private sector so that we can
have a comparable ratio of increase in development compared to services provided. Sadly
that kind of study has never been done which makes this hard to compare and contrast this
relation in retrospect. However, previous projects, studies and activities had been conducted
to promote usage of ICT technologies in the government, educational and private sectors.
These activities were funded both by foreign agencies as well as local decrees and can
provide the necessary comparison data for the case.
2. BH TELECOM
2.1.History
The firsts steps of the renewal and reconstruction of the new information and
telecommunication system were taken by the mother company already in the war period.
After the breakthrough of the telephony barrier in September 1993, the management board in
the former Public Enterprise PTT B&amp;H devised the interest in new technologies in the field
of communications,and in doing so prepared the company for the inevitable market race in
the aftermath of the war. Its courage and visionary orientation was proven in 1996 by
investing significant financial assets into the GSM technology enabling the population a
access to the world by new digital PSTN access points as well as mobile telephony and
Internet. At the beginning of 2001 the company Public Enterprise PTT B&amp;H was divided and
into BH Postal Services and its offspring BH Telecom.
2.2 Services
BH Telecom had a long standing streak as the biggest provider of the telecommunication
services in Bosnia – Herzegovina in the field of PSTN, mobile and data network.
In the area of the mobile telephony it introduced the GPRS/ WAP, MMS and SMS info and
fun services on the VAS platform as well as EDGE technologies. At the end of 2006 BH
Telecom had over 1.000.000 users with market participation of over 50% and annual increase
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of the number of users for approximately 150.000 accompanied by continuous improvement
and work on coverage of the territory and signal quality in the entire B&amp;H.
In the field of PSTN numerous activities were conducted on application of the broadband
network on the basis of the ADSL technology ensuring that BH Telecom has a very reliable
and safe network accompanied by digitalization of total installed capacities of over 95%.
In order to even more improve its predispositions and promote the economc sector BH
Telecom implemented new technologies in the domain also, such as IVR, SMS and VMS.
In recent years BH Telecom continually increased its broadbands speeds, removed the long
standing limit on downloadable traffic, introduced VoIP, IPTV with video on demand and
PayPerView options and continues to spread its network by reaching remote users via
wireless technology.
2.3.Government support and internal operations
The business model of BHT allowed for special contracts to be offered to private,
government and educational sectors. While the private sector offers were most concerned
with stability and security, educational sectors are cost conscious options for users who
require wide range of users with no specific requirements. The government sector is a cross
between the two incorporating both a large scale of smaller, constant transactions with big
emphasis on security and reliability.
Being a state held company as well (the government is a majority share-holder) BHT had
regarding its own problems regarding its internal organization and operation redundancy. All
available technologies (landline, internet, GSM service) started further improving in their
own direction with no coherent relationship between the users. Therefore it was normal for
one user to regular receive 3 or more bills monthly all coming from the same company all
due to be paid in different times. In 2009 in cooperation with local software companies a new
information system has been devised to unify the subscriber tree and provide a single
platform from where all customer operations can be conducted. By doing so instead of
juggling between several different applications and multiple entries on different databases
everything can be done from one place with added monitoring and customer history. This not
only allowed faster and more reliable service but also helped decrease the costs to the
company. Regarding the topic of the paper this could be a proving case for itself but for the
purpose of exploring the impact on society we will focus on government institutions as a
measure of improvement to society.

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3.EFFECTS OF ICT DEVELOPMENT IN B&amp;H
The development of informational society in BIH was abruptly stopped by the fall of
Yugoslavia and the following war. The drawback in development was even more dramatic
because it happened it the time of explosive global expansion of ICT development and
practical usage. It is important to note that in 2002 it was estimated that there were over
300.000 PC in households, over 5000 web sites and 100.000 internet users. However most of
thesestatistics is centered on urban population and the “digital divide” between urban and
rural population is one of the greatest obstacles in enabling ICT infrastructure.
3.1. Government
According to the results of the study conducted by UNDP in cooperation with the Council of
Ministers n 2009 government institutions have made significant progress towards
incorporating and overall acceptance of ICT in their work. The results showed that 95.74% of
government employees use computers in their daily work. This study does not allow us to see
the quality of hardware nor the sophistication of usage but does show the results of
penetration of ICT in administrative usage.

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Another important statistic that has improved over recent year is the presence of local area
networks within government institutions. This is an essential prerequisite for electronic
information exchange in the daily work of government employees.

Finally, the study examined the quality of the internet connection provided to the institutions
which showed a dramatic increase in percentage of broadband connections as opposed to
previously dominant Dial-up and ISDN connectivity.

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The survey, done in 2009 would probably encounter even more dramatic results since, in the
case of BH Telecom the overall shift to broadband connectivity will result to entirely
terminating its offering of Dial-up and ISDN service due to the lack of subscribers (and the
need of) by the end of the current year.
The largest improvements in the government sector had been seen in its judiciary system both
in terms of the infrastructure and project development. The judiciary system had made the
biggest leap to automatization of its services and support and as the process matures the
citizens will see the increasing benefits of ICT enabled administration.
Some of the project conducted in the process of improving the judicial system is
LAND ADMINISTRATION PROJECT (GTZ) - project on the
Implementation of laws related to land registers in Bosnia and Herzegovina.
LEGISLATION DATABASE PROJECT (UNDP and EU) - This webpage allows users to
search, browse and access all laws in Bosnia and Herzegovina.
JUSTICE SECTOR DEVELOPMENT PROJECT (USAID) - The JSDP was designed to
strengthen capacities within the justice sector in order to maintain and strengthen the rule of
law. The primary goal is the provision of institutional support in order to strengthen the
independence of the justice sector

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3.2. Education
One of the main indicators of ICT usage within educational institutions is the ratio of
pupils/studentsper computer. In comparison with the collected data from the 2005 eReadiness Report we can observe an increase in pupils/students per computer ratio:

Though the increase is promising (especially considering the data dates to 2005) it is far away
from adequate. Another problem is that the rate of acquisition of ICT technologies varies
amongst different educational institution. While some have embraced information
technologies and help/improvement that it brings other reluctantly implement new methods
due to either financial reasons or unwillingness to learn new technologies.
3.3. Private sector
The reliability on ICT technologies is present in all branches of economy but the impact on
society is best measured observing the development of IT market itself. According to the
International Data Corporation (IDC) the IT market in Bosnia and Herzegovina stagnated at
$167 million in 2010. When measured in local currency, the market expanded 5.0% from the
previous year. According to a recent report from market research company IDC, per capita IT
spending in Bosnia and Herzegovina reached $36 in 2010, or 4.3% of the EU average.
Between 2011 and 2015, IDC expects the Bosnia and Herzegovina IT market to expand at a
compound annual growth rate (CAGR) of 11.8% to reach $291.49 million in 2015.Like in
many developing counries benefits from ICT technologies in Bosnia are predominantly that
of it’s mobile operators and service providers. Survey done in 2003 conducted by UNDP
showed that 8,6 % of countries GDP is shared between ICT service providers. To effectively
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use the resources provided this trend has to be reversed: The service providers must be
second to the market which benefits from the service and creates value.
Although in recent years the IT market has significantly expanded, most of the companies
are foreign subsidiaries who use the local work force for “cheap labor” because of the
difference of standards in the regional industies. The same standards apply for platforms,
standards and equipment needed therefore it is hard to be competitive in foreign markets.
This can be attributed as the largest reason for stagnation in the industry because even if ICT
technology is present and suffice the needs of IT developement the lack of financial
investment and high prices due to economies of scale hinder their development.
3.4 Role of BH Telecom in ICT industry
In terms of the three sustainable society branches spoken of BH Telecom was involved in all
aspects. In the goverment sector as the state owned operator it provided majority of the
infrastructure (at least in the Federation entity). Most if not all goverment institutions are
connected with broadband internet and connected via local area networks. In the educational
sector there is a wide gap left by the discontinuation of the academic research newtork which
has never been filled. BHT has on numerous occasions collaborated with educational
institutions and promoted programs in the educational sector but the task of establishing an
unified network falls upon the legislation of the goverment. If and when the goverment
decides that the need for such a network cannot be ignored BHT has the resources to create it.
Concerning the private sector BHT is a long time partner with two of the worlds leading
plaform solutions – Oracle and Microsoft and in that way enabled all its customer to use and
develop their own solutions based on that platform. Regarding other branches of the industry
BHT offered specialized business packages suited for the needs of companies either operating
on the internet or using its benefits. This feature did expirience a decline due to the
appearance of smaller ISPs which are focused on delivering more customized and suitable
offerings but some of which still use BHT infrastructure.In this sector services of BHT
provided operational requirement for e-banking, virtual private networks or even such
services as Mparking.It is also important to note the distribution of IPTV, although BHt is not
the fist operator to offer the service, the service it does offer is not just centered in the urban
areas but all over the country enabling suburban and rural areas the quality of IPTV service
which can compare to world standars.
4.CONCLUSION
The facts presented in this paper that there is indeed an increase in development of ICT in all
aspects of the society, although it is less than desirable. It would be unfair and incorrect to
attribute all of it to the services provided by BH Telecom but it cannot be denied that BH
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Telecom was in all recent years and still is the largest provider of ICT services all across the
country. Furthermore where other ISP providers are mostly profit oriented the role of BHT as
the state operator is to provide service everywhere regardless of the profits involved.
Development of ICT undeniably affects the society as a whole in a beneficial manner but
B&amp;H has reached a point where future development is not hampered by the lack of its
infrastructure but rather a lack of financial investment in further improvements. Though the
lack of resources is high compared to world standards or even countries in the region it is the
usage of these resources that creates the demand. Until our society does not promote and
invest in incorporating ICT in our daily routine the stagnation is inevitable and furthers the
gap between B&amp;H and the countries of the developing world. If that demand does happen and
is adequately supported by the ruling structures, BH Telecom has the necessary resources and
skill to answer that call.
“For a country to put ICT to effective use it must be ‘e-Ready’ in terms of infrastructure, the
accessibilityof ICT to the population at large and the effect of the legal and regulatory
framework on ICT use”.
Source: bridges.org, http://www.bridges.org/e_readiness_assessment
REFERENCES
Last accessed on 4 29, 2012, from United Nations Development program E-Readiness report
2009 : http://www.undp.ba/upload/News/e-Readiness%202009.pdf
Last accessed on 4 26, 2012, from BH Telecom Web Portal, History of BH Telecom :
http://www.bhtelecom.ba/1210.html
Last accessed on 4 26, 2012, from United Nations Development program, Strategy for IS
Development
in
BH,
IS
and
sustainable
development
:
http://www.undp.ba/upload/publications/Strategy%20for%20IS%20Development%20in%20
BH.pdf
Last accessed on 4 28, 2012, from LAND ADMINISTRATION PROJECT (GTZ),
http://www.zkk.ba
Last accessed on 4 28, 2012, from LEGISLATION DATABASE PROJECT (UNDP and
EU), http://www.legislativa.ba/
Last accessed on 4 28, 2012, from JUSTICE SECTOR DEVELOPMENT PROJECT
(USAID), http://www.usaidjsdp.ba
Last accessed on 4 27, 2012, from Internation Data Corporation (IDC), IT Market in Bosnia
and Herzegovina http://www.idc-cema.com/?showproduct=41456
Last accessed on 4 27, 2012, from bridges.org
http://www.bridges.org/e_readiness_assessment
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E-Readiness

assessment,

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                    <text>3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

Weinberg, L. Eubank, W. L. (2006), The Roots of Terrorism, What is Terrorism, Reno,
Nevada, Chelsea House Publishers.
Wilson, R. A. (2005), “Human Rights in the ‘War on Terror’”, Human Rights in the ‘War on
Terror’, New York, NY, Cambridge University Press

Business Diplomacy Management As A Key Role In The Sustainable Development And
Stakeholder Management In The Multinational Corporations: Daimlerchrysler Case

Dinç, Mehmet,Kaygisiz, Ümmühan
Suleyman Demirel University
Vocational School of Isparta
Isparta Turkey
E-mails: mehmetdinc@sdu.edu.tr, ummuhankaygisiz@sdu.edu.tr

Abstract
In the last two decades a dramatic shifts within the business community have been occurred.
Globalization has offered business opportunities to companies around the world and has led
to the development of a multitude of standards that govern business behavior. It is no longer
sufficient to know the business and legal conditions of a multinational companies’
headquarters country and some of the countries where it operates foreign subsidiaries.
Multilateral and intergovernmental organizations are increasingly defining industry standards
that become mandatory for multinational companies. Non-Governmental Organisations
(NGOs), operate at multiple levels ranging from national civil society issues like
environmental protection to observation and investigation of possible human rights violations
of multinational companies or foreign states. They often operate at national, regional and
transnational levels focusing on economic, social and political issues. In addition, growing
internationalization has became increasingly complex, civil society organizations have
exerted increasing pressure on MNCs, especially the concept of sustainable development has
expanded to include the simultaneous consideration of economic growth, environmental
protection and social equity. Thus, in response to these kind of shifts, many have made a
commitment to apply the principles of sustainable development to their activities. To meet
and to handle these commitments, MNCs have required a multitude of policies and new
business competencies. One important factor contributing to the sustained success of MNCs’
operations in foreign markets in the competent use of business diplomacy. Business
Diplomacy Management (BDM) refers to the ability of MNCs to effectively interact with
non-business stakeholders wherever the MNCs have business interests, be they in the form of
local production, distribution channels or sales offices.
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This paper aims to describe a framework for business diplomacy competencies of MNCs
based on their sustainable development goals. One in- depth case study about business
diplomacy is examined. With DaimlerChrysler (DC) case, it was aimed to conceive how the
importance of business diplomacy for multinational corporations, what the successful
business diplomacy tasks and behaviors for their sustainable development. As a consequence
it was assessed the implications on these companies and their managers.

Keywords: Sustainable Development, Multinational Corporations, Business Diplomacy
Management, Stakeholder Management, Case Analysis, DaimlerChrysler.

1.INTRODUCTION
It is hard to manage an organization in todays turbulent world. Practically everyday, we learn
of a new tecnology, social dilemma or environmental problem. Business worry about the
proliferations and the effects of globalization. Governments struggle to maintain services
while andressing the needs of an increasingly diverse and growing population amid an antitax culture. Unless you want to be buffeted by each change, you need a framework for
making sense of what is happening in the world so that you can foresee changes and take
action before they happen. (Hitchcock and Willard, 2006:3) In other words, society is
pressuring business for a broader and longer-term engagement than maximizing near term
profitability, with these pressures occuring in both developed and emerging markets. As a
result, managers of multinational companies (MNCs) and their subsidiaries are realizing a
need for increased corparate responsibility. Firms are being subjected to two tests: do their
actions enhance long-term profitability and do they servet he public good-broadly defined to
include the political, social, legal and physical environments. MNCs operate in a complex
environment charaxterized by countries at various and varying development levels. This
environment poses challenges of making appropriate responses to both current and future
stakeholder expectations (Chen et al., 2009:317) and to requirements of sustainable
development.
Especially over the past two decade the concept of sustainable development has expanded to
include the simultaneous consideration of economic growth, environmental protection and
social equity in business planning and decision-making. Many multinational corparations
based in the United States and Europe engage in managing external pressures (Amann et al.,
2007:33) corporate citizienship programs (Rondinielli and Berry, 2000:70) and corporate
social responsibility (Dyllick and Hockerts, 2002:130) to promote sustainable development.
Sustaining operations in these areas reqires that MNCs recognize changing role expectations
and adapt accordingly.
To meet and to handle these increased commitments and responsibilities, MNCs have
required a multitude of policies and new business competencies. One important factor
contributing to the sustained successof MNCs operation in foreign markets lie in the
competent use of business diplomacy.
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In this study, firstly we will present a brief explaining regarding multinational corparations,
sustainable development, stakeholder management and business diplomacy concepts and
their relationships with multinational corporations; secondly we will describe these
topics/concepts in more detail, through illustrative case study on DaimlerChrysler and lastly
we will conclude with implications for researchers and practitioners.

1.1.Multinational Corporations
Although the modern multinational corporation (MNC) has its roots in the East and West
Indies traders of the mercantilist era, the term “multinational corporation” first appeared in
1960 when Lilienthal used it to refer to such corporations …. which have their home in one
country but which operate and live under the laws of other countries as well’. Two major
features are associated with MNCs; first, their activities involve more than one nation; and
second, they are responsible for most foreign direct investment ( Abdul-Gafaru, 2009: 52).
The period 1970-2012 saw an enormous growth of activity by multinational corporations.
While only 7000 MNCs existed in 1970 (Abdul-Gafaru, 2009:53); there were roughly 40,000
MNCs in the world by 1990 (Rangel, 2007:7); there were as many as 63,000 parent firms
with around 690,000 foreign affiliates by the year 2000 (UNCDAT, 2000:37).
A popular way of understanding how much impact and influence such corporations have is to
rank countries by Gross Domestic Product along with corporations using gross sales. In such
a ranking, in 1999, General Motors, (gross sales of $176.6 billion), Walmart (gross sales of
$166.8 billion) Exxon Mobil (gross sales of $163.9 billion), Ford Motor (gross sales of
$162.6 billion) and DaimlerChrysler (gross sales of $160 billion) ranked 38-42 on the list,
above such countries as Hong Kong (number 43 at $158.2 billion), Portugal (number 44 at
$151.4 billion) and Greece (number 45 at $149.2 billion) (Rangel, 2007:8).
Historically, MNCs have fulfilled multiple roles in the markets where they operate. These
roles have been associated with positive outcomes, including technology transfer, job
creation, increased wage standards, improved infrastructure, reduced corruption, and the
provision of investment capital. However, they have also been subject to criticism (whether
correct or not), such as whether investment occurs to access pollution havens or to benefit
from less regulation (Chen et al., 2009:318-319).

1.2.Sustainable Development
The basic idea behind the concept of sustainable development (SD) has been around for
centuries. It appeared in German forestry in the 17th century not only as idea but even as
legal constrait to logging; the rule was to cut trees at a rate which enabled forests to renew
themselves over time, i.e. to utilize timber in a responsible and sustainable way (Steurer et al.,
2005:264). The major discussing initiating sustainable development is found in the report of
the World Commission on Environment and Development (WCED). The Commission’s 1987
report, often referred to as the Brundtland Commission Report, defined “sustainable
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development” as development that “meets the needs of the present without compromising the
ability of future generations to meet their own needs (WCED,1987:8). In its broadest sense,
this normative abstraction has been widely accepted and endorsed by thousands of
governmental, corporate, and other organizations worldwide (Gladwin, Kennely and Krause,
1995:876).
Since the time of the Commission report, scores of alternative definitions of sustainable
development, sustainable economies and sustainable societies have been proposed. Table 1,
presents an abbreviated gallery of some of the more detailed and leading conceptions in
recent years.
●To maximize simultaneously the biological system goals (genetic diversity, resilience, biological
productivity), economic system goals (satisfaction of basic needs, enhancement of equity, increasing
useful goods and services), and social system goals (cultural diversity, institutional sustainability,
social justice, participation) (Barbier, 1987: 103).

●A Sustainable society is one that can persist over generations, one that is far-seeing enough, flexible
enough, and wise enough not to undermine either its physical or its social systems of support
(Meadows, Meadows and Randers, 1992:209).
●Living well within the limits of nature (Hitchkock and Willard, 2006:8).
●Sustainable development refers to social, economic, and environmental development that meets the
needs of current society without compromising or limiting future development and growth (Cantor,
2011:5).

Table 1: Represantative Conceptions of Sustainable Development.
Today, sustainable development is a well-known societal guiding model that asks for the
integration of economic, social and environmental issues in all societal spheres and levels in
the short- and long-term (Steurer et al., 2005:264). Businesses have long referred to this as
the ‘triple bottom line’. Instead of trading these realms off against one another (jobs or the
environment; economic growth or environmental health; development or habitat),
sustainability aims to optimize all three (Hitchcock and Willard, 2006:8).
These three realms are intimately interwined. Without a healthy economy, unemployment is
high, leading to a host of social problems; and without a healthy economy, governments don’t
have the revenues to handle these increased social ills. Without a healthy environment, we
deplete the resources upon which our economy depends and contribute to human illness
(Hitchcock and Willard, 2006:9).

1.3.Multinational Corporations and Sustainable Development
The role of multinational corporations (MNCs) in sustainable development has probably been
one of the most controversial debates among scholars. The environment has been at the
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centre of the contoversy. On the one hand, environmentalists are generally pessimistic about
the contributions of MNCs to the protection of the natural environment, particularly in host
developing countries.
In sharp contrast to the above assessment, neoliberal economists contend that MNCs are
perhaps the most significant catalysts for sustainable development because they typically
possess newer and cleaner technology, and have beter management practices that can be
transferred to the their subsidiaries in the developing world. Thus, rather than “pollution
halos” in developing countries through the export of modern technologies (Abdul-Gafaru,
2009: 50-51).

1.4.Stakeholders Management
Various scholars have contributed to the development of stakeholder theory over the last
decades (Freeman, 1984: 21). The term “stakeholder” first formally appeared with reference
to business in a 1963 internal memorandum at the Stanford Research Institute. Researcers at
the Institute postulated that instead of an exclusive focus on shareholders, corporations were
also responsible for a wider range of entities or interest groups ‘without whose support the
corporation would cease to exist (Freeman, 1998:602).
Freeman popularized the ‘stakeholder’ concept in a groundbreaking book in 1984; Strategic
Management: A Stakeholder Approach, and consolidated a strategic approach to stakeholder
management. Freeman (1984) defined a stakeholder more broadly as “Any group or
individual who can affect by the achievement of the firm’s objectives” (p.25). Since then, an
energetic academic debate has arisen around stakeholder theory. This theory focused on
managerial decision-making and based on several complementary premises that include
following (Jones et al., 1999:207):
Corporations have relationships with many constituent groups that affect and are affected by
its decisions.
Those relationships affect corporate processes and outcomes.
The intrest of all (legitimate) stakeholders have intrinsic value and no set of interests is
assumed to dominate the others.

1.5.Multinational Corporations and Stakeholder Management
Stakeholder theory without differentiating between market development levels, empasizes
difficulties MNCs have adapting to expectations of different stakeholder groups. However,
the potential for inconsistencies and conflicts between stakeholder expectations regarding
MNCs may be stronger within lesser economic development levels, where stakeholder groups
may compete for prioritization in local economic development –creating difficulties for
managers assessing their local roles (Chen, Newburry and Park, 2009:319).

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Today multinational corporations face a wide range of different demands from their
stakeholders. Steger examined the business case for incorporating social and environmental
issues into business strtegies and operation. Based on personal interviews with 300 managers
(plus 100 external stakeholders) and 1100 analysed self-completion questionnaires in nine
industries (oil and gas, food and beverage, pharmaceutical, etc.) he concluded that issues’
significance to companies did not result from a few make it break it issues but from their
sheer number and variety. He managed to cluster 350 responses into 225 distinct categories
of social, environmental and economic challenges (Steger, 2004:5). In addition in an other
study, Clement (2005) identifies five important lessons from the stakeholder model for
today’s leaders of MNCs. These five lessons may be summarized as follows (p. 256):
Corporations are facing increasing pressures to respond to their stakeholders.
Corporations have a legal basisi for responding to a wide range of stakeholders.
Corporations are being led by executives no longer guided by the principles of their
professions.
Corporations respond to powerful stakeholders with legitimate, urgent claims.
Corporations can improve the bottom line by responding to stakeholder concerns.

1.6.Business Diplomacy Management
Nowadays, civil society organisations have exerted increasing pressure on MNCs, especially
in the social and ecological spheres. The now accepted Corporate Social Responsibility
charter and the UN-initiated Global Compact are just two of the most prominent examples of
how companies are trying to manage mounting environmental pressures from non-business
stakeholders (Saner and Yiu, 2005:301).
Demands from local communities on a global company’s corporate conduct can significantly
limit the freedom of a MNC’s behavior and actions. Incompetently managed external
constituencies and pressure groups could quickly result in millions of dollars of costs, lost
business opportunities and market share (e.g., consumer boycotting), and reputational capital
(Saner and Yiu, 2005:301). Thus managing a multitude of business and nonbusiness
stakeholders at the international level requires diplomatic skills-calls business diplomacy
management- to safeguard a MNC’s reputational capital and to seize business opportunities
embedded in nonbusiness environments (Saner et al., 2000:83). In this context, business
diplomacy pertains to the management of interfaces between the global company and its
multiple non-business counterparts (such as NGOs, government, political parties, media and
other represantatives of civil societies) and external constituencies (Saner and Yiu,
2005:303).
The goals of business diplomacy management; influencing economic and social actors to
create and seize new new business opportunuties, working with rule-making international
bodies whose decisions affect international business, forestalling potential conflicts with
stakeholders and minimazing political risks, using multiple international forums and media
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channels to safeguard corporate image and reputation (Saner and Yiu, 2005: 303; Saner et al.,
2000:85).
Business diplomacy management has got four dimensions. In other word, business diplomacy
managers need to be competent at international, national, community and firm levels. At the
firm level, they help define business strategy and policies in relation to stakeholder
expectations, conduct bilateral and multilateral negotiations, coordinate international public
relations campaigns, and collect and analyze pertinent information emanating from host
countries and international communities. Internationally, competent business diplomats lobby
with finesse, are gracious hosts, and know how the comply with protocol according to local
customs and practices. They are able to develop local connections and relationships and
conflictual interfaces. When dealing with stakeholder groups, business diplomats are called in
to mediate potential or on-going conflicts of an economic, social, environmental, or political
nature. More importantly, business diplomats scan the environment and identify potential
conflict areas with the stakeholders before implementing a project (Saner et al., 2000:85-86).
A corporation’s ability to obtain a license to operate by matching the expectations of
numerous stakeholders has become one of the most important assets for corporations,
especially in a world post Enron and other corporate scandals that promised to ruin the trust
in corporations. The legitimacy of the contemporary corporation as an institution within
society its social charter, or license to operate depends on its ability to meet the expectations
of an increasingly numerous and diverse array of constituents(Saner et al., 2000:83; Post et
al., 2002:9). Some of the domains of these competencies could express as follows; knowledge
of international relations and diplomacy, multicultural sensitivity, political skills as mastering
political negotiations, oration and handling of media and mastering analytic tools (Saner and
Yiu, 2003: 28).
Business diplomacy management (BDM) is part of a corporate response to the external
environment when dealing with the international business environment involving vanous
stakeholders seeking a non-zero sum solution to underlying conflicts. The tasks of BDM thus
contain environmental scanning, stakeholder management and issue management pertaining
ton on-business counterparts (Saner and Yiu, 2005: 309).

1.7.Case Study: DaimlerChrysler
One important factor contributing to sustainable development success of MNCs operations in
foreign markets is the competent use of business diplomacy. Business diplomacy
management (BDM) refers to the ability of MNCs to effectively interact with non-business
stakeholders wherever the MNCs have business interests, be they in the form of local
production, distribution of open and participatory societies around the world. (Saner and Yiu,
2005:298)
As mentioned before, while the need for business diplomacy is evident, it is less clear how
MNCs actually conduct business diplomacy around the world and how they develop this core
competence. It is also unclear how this function is actually structured within MNC. To
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answer some of these questions and to see the tasks of BDM better, we preferred the method
of case study by means of Alman- American MNC as known DaimlerChrysler.
Business diplomacy management (BDM) is part of a corporate response to the external
environment when dealing with the international business environment involving vanaus
stakeholders seeking a non-zero sum solution to underlying conflicts. The tasks of BDM thus
include/contain environmental scanning, stakeholder management and issue management
pertaining to non- business counterparts. (Saner and Yiu, 2005:309)
Case study of DaimlerChrysler presents to any of MNC set appropriate policies and develop
organizational competence in this emerging three tasks domain.

Figure 1: The tasks of Business Diplomacy Management Towards to Non-Business
Counterparts. ( Saner ve Yiu, 2005)
On 6 May 1998, Daimler- Benz of Germany signed a merger agreement with Chrysler
Corporation of the United States. The merger marked the beginning of the ambitious goal of
merging two styles of auto-making two approaches to business and the proud but distinct
cultures of two nations. Thus Daimler‘sengineering skill and tecnological advances could be
complemented by Chrysler’s skills for innovation, speed in product development and bold
marketing style.
After signed the merger agreement German car maker Daimler-Benz AG and Amerkan’s
third largest automobile company, Chrysler Corporation transformed to be one of the wold’s
biggest automakers. While Chrysler has the reputation of being a “lean” car manufacturer
producing “cuttingedge” vehicles, Daimler Benz was the symbol of Germans conservative,
high class quality craftsmanship (Johann, 2006:4).
For this study one multinational company was selected with an outstanding track record in
managing their broader business environment in accordance with its sustainability over the
last five years: DaimlerChrysler.

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With DaimlerChrysler (DM) case, the focus is on the processes needed to comprehensively
manage the business environment and anything that may affect the brand. The efficient
design of global processes and their back-up with a tailored IT infrastructure, is as important
as its “fit” with the organizational structure and its alignment with corporate strategy (Steger,
2003:23)
DaimlerChrysler: Responsiveness And Determination Via Business Diplomacy Management
Practices
At the company’s 2001 General Assembly, at the top of the agenda there was clearly
disappointment with the share price. But, as on similiar occasions, pressure groups used the
platform to voice their concern: DaimlerChrysler’s “Dodge” supports bullfights in Mexico;
there are no female managers in top positions; DaimlerChrysler subsidiaries are stil
producing landmines etc.
Since November 1998, after the merger euphoria faded and now exacerbanted by heavy
losses in the Chrysler Group and Freightliner, DaimlerChrysler came under criticism by
financial analyts due to an underperforming share price. But otherwise you have to go back
many years to find DaimlerChrysler in negative headlines; being the first to implement a new
but controversial law for sick payment brought massive protests from the metal-workers
union, worker council and ordinary employees.
In 1991 the new Mercedes S-Class was the focus of a broad coalition of critics as being an
irresponsible product, neglecting environmental concerns and resource conservation and
increasing traffic jams due to its sheer size. Greenpeace staged a major demonstration at the
door of Frankfurt Automotive Fair, piling up all the barrels of oil that an S-Class car would
consume during its life cycle. After the unsuccessful but ambitious strategy to transform the
car company into a technology concern, Daimler-Benz, like the S-Class, were considered the
dinosaurs of German Industry.
Chrysler was faced with another situtition with regard to its business environment, different
from that of the high profile Daimler Benz subsidiary. Being the smallest of the “Big 3” in
Detroit, Chrysler tended more to follow theindustry mainstream and was less visible and risk
exposed than were the more global General Motors and Ford.

1.7.1. Issue Management &amp; Environmental Scanning
As a sub task domain of BDM, issues management tends to be one of the most important
techniques to work for the mentioned corporate and social values symbiosis and to map the
relevant stakeholders’ expectations. In words of Heath (1997), “Issues communicators
discuss values to establish the standarts of acceptable corporate responsibility, the
foundations of corporate policy and operations” (p.217)
Global issue management at DaimlerChrysler has an important distinction (Figure.2). Here,
the system is based on the assumption that there is a pattern in the dynamic of issues and that
you can detect it early. You then have to respond differently, depending on how the
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escalation has worked out. Therefore, extensive scanning of leading media companies in
Europe and the US, based on a set of criteria, is an ongoing activity: In addition, relevant chat
rooms are visited – the themes raised there often serve as an early warning system too. From
product-related (for example a recall), corporate themes (for example, financial reports) to
general, political, social or environmental trends relevant to Daimler Chrysler (Steger,
2003:259-260)

Figure 2: Global ıssue management at DaimlerChrysler. (Steger, 2003:260)
On these issue, a large number of communications professionals and other observers provide
their input weekly, and the end of the week the CEO and the management board receive a
“key issue briefing” of not more than three pages. The amount of processed information
should not be underestimated: 20.000 quotes on Daimler Chrysler per month is not
extraordinary. Sophisticated IT equipment in the “war room” makes this possible. Financial
analysts increasingly dominate the reports in business news papers with their quotes, where
as environmental and social issue are driven by NGO activities (Steger, 2003:260-261)
To be able to match internal and external expertise and to understand, evaluate and privatize
the input from the external world, you need in-house competence that can process the
information, make sense of it and put it into a framework that allows management
conclusions for strategy, products and organization (Amann et al., 2007: 34).
At Daimler Chrysler, an interdisciplinary internal research group “society and Technology” is
fulfilling this role. Based in Berlin, Palo Alto and Kyoto, the research group focuses on the
future- oriented identification of societal “needs”, using scenario us to understand upcoming
“battle-necks” and to complement market research with a better understanding of context
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factors (for examples, ageing) trends (for example, multicultural societies), individuality and
environmental values ( for example, leisure time).
With its approximately 25 multi- disciplinary teams, however, it is not only shaping new
technologic in the Daimler Chrysler group. An important product is the annual “Delta
Report”, which documents research into the socio- economic environment as a basis for
decision- making in all business units. In addition, the group supports the innovation process
and internal organizational learning with “laboratories of the future”, where decision- makers
from all disciplines learn to understand the complexity of the business environment,
conflicting views and expectations and test the available contributions in different scenarios.
(Steger, 2003:261).
To monitor information is one thing, to act on it is another. When one issue is identified (for
example, the Kerkonian legal attack against the manager in late 2000), a master plan is
developed. In the case of issue that are expected to be around for a longer period of time (for
example, slave labour compensation payments for slave labour in Nazi camps), on IT-based
platform is the focal point of all activities (Steger, 2003:262)

1.7.2. Stakeholder Management
Dialogue with stakeholders is regarded as a top priority for corporate Sustainabılity
Management (CSM) In automotive companies and especially in Daimler Chrysler some
stakeholders has got mone impartance: NGOJ are usually open to dialogue to achıeve their
aim of improving the social and environmental responsibility. Financial markets are always
open to dialogue on sustainability. They treat sustainable development as a niche investment
market. And goverment, other regulatory authorities are only marpinally interested in the
concept of sustainable development. Their focus is mainly on product related lepislation.
(Brunner, 2004:93)
But apart from these stekeholders, the workforce and investment communities are currently
of special importance for DC. Whereas the US media jumped enthusiastically at the chance
of “Coerman-bashing” – when economic problems hit Chrysler – The European media like to
ridicule the quality of Chrysler cars. To prevent a deep division “them” and “us”, internal
communicetion has become even more important noted Ulrike Becker, Director for Internal
Communicetions. She has built a system of commonication channels, aimed at specitic target
groups and time-frames. Heving established a process to do this, top management can bypass
middle- men and outside advisors, creating space for face-to-face meetings with institutional
investon, major shareholders and rating agencies (Steger, 2003:264)
A special unit copes with non-brand – specific corporante themes and sponsoring. They
maintain good relations with environmental groups or NGOS and conduct regular dialogue.
Sponsoring has a philanthropic dimension, which builds mainly on the Chrysler tradition of
community involvement and promoting opportunities for minorities and disadvantaged
people. Senior executives serve therefore as sponsor of internal interest groups (for example,
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Afro – Americans) and purchasing rules ease access for small-and-medium-sized businesses,
especially when these are owned by minorities (Steger, 2003:265).
In addition, the DC Corporation recently concluded an agreement with labor representatives
to promote the employment of women and remove barriers to remove barriers to their career
development. Continuing along these lines, in 2000 the DC Fund sponsored, for an amount of
Us32 million, a wide variety of education, community development and cultural groups
across the world-from the society of Women Engineers in Michigan , Nelson Mandela’s
Children’s Charity fund to the Charities Aid Foundation in the U.K (Steger, 2003:266)
Beyond the philanthropic dimension, corporate-sponsoring is also related to leveraging DC’s
core competence for the solution of ecological, social and scientific problems, The branch of
corporate sponsoring has therefore set up projects that relate to the key corporate goals and
help to establish the image of a “troubleshooter”: for example, satellites from the aerospace
division collect data for an environmental project, researchers in sophisticated transportation
simulations models receive support from Daimler Chrysler engineers, as do road safety
education programmers ( Steger, 2003:266)
2.CONCLUSION
In order to succeed a business and ensure sustainable economic viability of their investments,
MNCs must draw on competencies which will allow them to manage multiple stakeholders at
home and abroad. Faced with these challenges, these companies need to acquire greater
diplomatic capacities and competencies in handling both the internal stakeholders and the
external non-business stakeholders. We have elaborated on one case study that illustrated the
need for business diplomacy systematically. MNCs are challenged to manage their business
environment systematically and professionally so that a formal and informal licence to
operate is sustained. This can be achieved by:
● Detecting and understanding emerging issues, via early warning systems.
●The key to success when dealing with a broad range of stakeholders lays in managing a
double tension:
a) to have a set of clear messages on issues and on your corporate values, but to be responsive
to the questions with which you are confronted,
b) to decentralize all stakeholder activities as far as posible, but make sure that all who are
communicating externally use the same song book.
● Extensive scanning of leading media companies in Europe and the USA based on a set
of criteria is ongoing activity.
●With sophisticated IT equipment in the “war room”, to know and to process information
regarding media report before.
●The group names “Society and Technology” focuses on the future-oriented identification of
societal needs, thus to be able to match internal and external expertise.

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● By the way of “The Global News Bureau” to integrate the different communication units
that either focus on a brand, a subsidiary or corporate issues.
● A special unit copes with non-brand-specific corporate themes and sponsoring. They
maintain good relations with environmental groups or NGOs, and conduct regular dialogue.

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                <text>In the last two decades a dramatic shifts within the business community have been occurred.  Globalization has offered business opportunities to companies around the world and has led  to the development of a multitude of standards that govern business behavior. It is no longer  sufficient to know the business and legal conditions of a multinational companies’  headquarters country and some of the countries where it operates foreign subsidiaries.  Multilateral and intergovernmental organizations are increasingly defining industry standards  that become mandatory for multinational companies. Non-Governmental Organisations  (NGOs), operate at multiple levels ranging from national civil society issues like  environmental protection to observation and investigation of possible human rights violations  of multinational companies or foreign states. They often operate at national, regional and  transnational levels focusing on economic, social and political issues. In addition, growing  internationalization has became increasingly complex, civil society organizations have  exerted increasing pressure on MNCs, especially the concept of sustainable development has  expanded to include the simultaneous consideration of economic growth, environmental  protection and social equity. Thus, in response to these kind of shifts, many have made a  commitment to apply the principles of sustainable development to their activities. To meet  and to handle these commitments, MNCs have required a multitude of policies and new  business competencies. One important factor contributing to the sustained success of MNCs’  operations in foreign markets in the competent use of business diplomacy. Business  Diplomacy Management (BDM) refers to the ability of MNCs to effectively interact with  non-business stakeholders wherever the MNCs have business interests, be they in the form of  local production, distribution channels or sales offices.</text>
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                    <text>3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

system. Online Journal of Distance Learning Administration, volume 7, number 3. URL,
http://www.westga.edu/~distance/ojdla/fall73/kosak73.html
Maguire, L.L., (2002). Literature review-Faculty participation in online distance education:
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Zhen, Garthwait,Y. A. &amp; Pratt, P., (2008). Factors affecting faculty members’ decision to
teach or not to teach online in higher education. Online Journal of Distance Learning
Administration, Volume 11, number 3. URL,
http://www.westga.edu/~distance/ojdla/fall113/zhen113.html
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http://www.meb.gov.tr/english/indexeng.htm
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Garrison, D. R., &amp; Vaughan, N. D., (2008). Blended learning in higher education:
framework, principles, and guidelines. San Francisco, CA: Wiley &amp; Sons, Inc.
[Holden, J. T. &amp; Westfall, P., (2010). An Instructional Media Selection for Distance
Learning-Implications for Blended Learning. United States Distance Learning Association.
Wang, W., &amp; Wang, C., (2009). An empirical study of instructor adoption of web-based
learning systems. Computers &amp; Education, Vol. 53, No.3, pp. 761-774.

H2O persistence framework for column oriented distributed (NoSQL) databases
Dino Kečo, Dženana Đonko
University of Sarajevo, Faculty of Electrical Engineering
Zmaja od Bosne bb, 71000 Sarajevo, Bosnia and Herzegovina
E - mails: dino.keco@gmail.com, ddonko@etf.unsa.ba
Abstract
Cloud architectures are most commonly used in cases when large scale data processing is
required. Building applications for cloud architectures requires a lot of engineering
experience, especially in cases of data persistence. Persistence in cloud architectures is solved
using NoSQL database models. In this paper we are working with column oriented NoSQL
database model. Main research goal of this paper is building of new persistence framework
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for column oriented NoSQL databases. H2O (HBase to Object) framework is created to
resolve problem of mapping objects into rows in column oriented database and to provide
effective mechanisms for data retrieval. Main focus of this framework is to support
persistence of domain models presented by standard UML language. Current implementation
supports storing content into HBase NoSQL database. Core engine of H2O framework is
built on top of XPath standard. All mappings between domain model attributes and columns
in row are represented using XPaths. These paths are used to transform object into row and
vice versa. H2O framework contains component for integration with Hadoop map reduce
processing library to simplify writing of Hadoop map reduce parallel programs. We took two
hardware platforms of same price. First platform have HBase 0.90.1 and H2O installed and
other have installed Oracle 11g and Hibernate framework. We are comparing performance of
these two platforms from aspects of retrieval and persistence of objects. Result of our
comparison is that NoSQL model is better from aspects of retrieval by primary key but shows
lower performances in save operations.
Keywords: NoSQL, persistence, distributed, HBase, Hadoop, mapping, framework, UML,
map-reduce
1.INTRODUCTION
Problem of mapping and persistence of objects in relational database model was open
question for about 15 years [1]. This problem is resolved by ORM frameworks like
Hibernate. Mapping and persistence of objects into NoSQL database model is even harder to
solve because difference between models is much larger. Our work is focused on developing
framework which will resolve these two problems.
H2O framework is object/row mapping tool that provides user friendly interface to
persistence application layer. This interface is developed using DAO (data access object)
design pattern.
Because NoSQL database model is easy to integrate with map reduce programs, in this paper
we present H2O modules which are used for integration with Hadoop map reduce library [5].
Mainly these modules are used to simplify process of creating map reduce jobs.
This paper makes the following research contributions:
We present model of new persistence framework.
We present implementation of H2O framework with support for HBase database.
We present modules for integration with Hadoop map reduce library.
Section 2 provide more detailed explanation of mapping and persistence problem. In section
3 we present model of H2O framework. Section 4 provides implementation details with focus
on main components. We present model and implementation of components used for
integration with map reduce library in section 5 and we conclude in section 6.

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2. PROBLEM FORMULATION
All business applications have domain model which is presented by graph of classes. In most
cases these classes are presented using UML modeling language. Main persistence problem is
mapping of graph of objects into format suitable for storing. In this case we are mapping
graph of objects into key value database storage.
ORM problems like granularity, subtypes, identity, data navigation, relation to association,
etc. [1] are even harder to solve because data models are much more different. Concepts like
inheritance, encapsulation and polymorphism doesn't exist in key value storages and because
of that it is necessary to find appropriate replacement for those concepts. What H2O is trying
to resolve is illustrated on Fig 1. and model of one solution, based on xpath standard [6], is
presented in next section of this paper.

Fig 1. Conceptual illustration of mapping problem for key value distributed storages
On the left side of Fig 1. we have graph of domain objects, while on the right side we have
key value database storage. H2O needs to find best possible way to map data presented like
graph of objects into row of key values storage and to keep data consistent in any possible
case.
3. FRAMEWORK MODEL
In this section we present model of H2O framework and it basic components which are
presented on Fig 2.

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Fig 2. H2O basic components
Entry point component for user of H2O is Session, which provides basic methods (get, create,
update and delete) to work with database. Main component of H2O framework is
MappingEngine which performs conversion of graph of objects into key value row and vice
versa. IndexingEngine is component which provides support for indexing. PersistenceEngine
is component which is used for interaction with specific database implementation. In this case
we are using HBase persistence engine. IndexingEngine and PersistenceEngine should be
implemented by user for specific database and index implementations. MappingEngine, most
important and most complicated, component is based on customized xpath standard which is
capable to describe additional information about each path in graph of objects. This
customization is needed to describe data types (class) of nodes in graph of objects.
Problem of subtypes, which is main problem in ORM, is resolved in H2O by creating
different mappings for each of subtypes available. Although ORM persistence frameworks
have multiple strategies for persistence of subtypes [1] all of them are compatible with each
other. Because of that fact in H2O we are supporting just one mapping strategy for subtypes.
If there is a need for cycles in domain model that can't be resolved using xpath because xpath
is structure driven, which causes infinite loops in mappings. Because of this new component
is introduced, SerializationEngine, which uses one of standard serialization frameworks for
data serialization. Introduction of serialization enables H2O to handle cycles because
serialization frameworks are data driven [7]. Any user of H2O framework can easily
implement his own strategy of data serialization by extending interface of
SerializationEngine.
4. IMPLEMENTATION
In this section, we are presenting API which provide H2O framework for data persistence and
data retrieval. As part of this section we present basic comparison of persistence
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performances between H2O/HBase and Hibernate/Oracle databases. For each comparison set
we have used same hardware platforms. We have used PowerEdge M805 Dell Blade servers
with two Quad Core Xeon processors and 128 GB of RAM memory. For Hibernate/Oracle
test we have used two M805 servers connected to Oracle cluster, and for H2O/HBase we
have used VM Ware virtualization and created 8 hosts for setting up HBase cluster. Each
node had 2 cores and 32 GB of RAM memory. Oracle RAC version 11g is used for setting up
Oracle database while HBase 0.90.1 version is used for HBase cluster.
Even if there is a big difference between relational and key/value database models, API on
DAO layer is same for any database if DAO design pattern is used in application architecture.
H2O framework is built for applications which will use DAO design pattern in their
architecture. Main advantage of this is that all business application can be modeled using
standard modeling languages like UML and persist that model into any type of database.
On Fig 3. we present DAO API which is provided by H2O framework for any kind of
database implementation.

Fig 3. API provided by H2O framework
As shown in Fig 3. H2O provides basic CRUD (Create, Read, Update, Delete) operations.
We have performed three tests to compare Oracle database and Hibernate as persistence
framework and HBase and H2O on the other side. We have performed following tests:
Data retrieval by primary key: In this experiment we monitor speed to read one record
(record size 2KB) from database by primary key. We performed these tests with different
number of records persisted in databases. Results of this tests are presented on Fig 4. As
shown on Fig 4. Relational database doesn't scale well when # of records is greater than 64
M.
Data persistence with increasing number of objects in graph: In this experiment we monitor
speed to persist one record but with variable record size (nodes in graph). Results on Fig 5.
shows that HBase/H2O is much slower than relational database, which is caused by
MappingEngine. MappingEngine component doesn't have multi-threaded processing and that
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is main reason for slowness. Definitely there is open space for optimization of this
component.
Data persistence with static number of objects in graph: In this test we are inserting records in
database with variable number of records inside database. Results on Fig 6. shows that insert
in database is static regarding number of records persisted in database.

Fig 4. Data retrieval by primary key

Fig 5. Data persistence with increasing number of nodes in domain graph

Fig 6. Data persistence with static number of nodes in domain graph

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5. MAP REDUCE INTEGRATION
Inspired by the map and reduce primitives present in functional languages, Google proposed
the Map Reduce [3] abstraction that enables users to easily develop large-scale distributed
applications. Mechanisms of fault tolerance is handled inside of map reduce library by reexecuting failed tasks.
In this model, the computation inputs a set of key/value pairs and produces a set of output
key/value pairs. The user of the map reduce library expresses computation as two functions:
Map and Reduce. Map written by user, takes an input pair and produces a set of intermediate
key/value pairs. The map reduce framework then groups together all intermediate values
associated with same intermediate values key and passes them to reduce function. The
Reduce function, also written by user, accepts intermediate key I and set of values for that
key. It merges together these values to form a possibly smaller set of values.
H2O framework goes one step more in abstraction over map reduce framework. Custom
adapters inside H2O framework enables that value inside key/value pair be a graph of
objects. This provides user more flexible and more user friendly interface to work with. This
enables faster development of map reduce applications where complexity of persistence and
mappings is hidden inside of H2O framework.
Because, H2O framework is build to work with Hadoop implementation of map reduce
library, adapters for integration, known as H2OInputFormat and H2OOutputFormat are
named by Hadoop naming standard.
6. CONCLUSION AND FUTURE WORK
H2O is created to solve problem of mapping between graph of domain objects and row in
key/value storage. As presented in this paper there is a lot of open space for improvements in
MappingEngine component. Also support for other implementations of key/value storages
like Cassandra should be implemented.
Main reason why H2O is created is to speed up development process by using standard UML
modeling techniques and to solve all problems related to persistence. This will enable users to
focus on business logic instead of technical details. Integration with Hadoop map reduce
library provides easy way to write parallel applications and not even to worry about data
persistence.
For future we plan to create an open source project from H2O to involve more people into
this and to gather new ideas.
REFERENCES
Christian Bauer and Gavin King (2006.) - Java Persistence with Hibernate Second Edition of
Hibernate in Action, Manning,
Ming-Yee Iu and Willy Zwaenepeol - HadoopToSQL a MapReduce Query Optimizer,
EuroSys (2010),
Jeffrey Dean and Sanjay Ghemawat - MapReduce: Simplifed Data Processing on Large
Clusters, OSDI (2004),
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HBase web page - hbase.apache.org,
Hadoop web page - hadoop.apache.org,
Jxpath web page - commons.apache.org/jxpath,
JacksonJSON web page - jackson.codehaus.org

The investigation of optimum welding parameters in connecting high alloyed
X53CrMnNiN219 and X45CrSi93 steels by friction welding
Mehmet Uzkut1, Bekirsadik Ünlü, Selimsarper Yilmaz2, Mustafa Akdağ3
1Celal Bayar University, Vocational High School, Department of Machinery,
45400, Turgutlu,Manisa, Turkey
2Celal Bayar University, Vocational High School, Department of Machinery,
45020, Manisa, Turkey
3Gediz University,Faculty of Engineering, Department of Mechanical Engineering,
Menemen, Izmir, Turkey
E-mails: mehmet.uzkut@bayar.edu.tr, bekir.unlu@bayar.edu.tr, selim.yilmaz@bayar.edu.tr,
mustafa.akdag@gediz.edu.tr
Abstract
In this study, different welding parameters are applied to two different steels with high alloys
and mechanical and metallographical investigations were performed. Thus, the optimum
welding parameters were investigated for these materials and working conditions. 12.30
diameter steel bars made up of 1.4871 (X53CrMnNiN219) &amp; 1.4718 (X45CrSi93) steel were
used as experimental material. The material loss increased with increase in friction and
rotating pressure. The highest hardness and fracture energy were obtained in B5 group.
Keywords: Friction Welding, Welding Parameters, Microstructure.
1. INTRODUCTION
Joining has increasingly been used in the material technology because materials having
different mechanical properties need to be efficiently joined to increase material’s
performance. The most suitable method of joiningtwo different alloyed steel is welding(Anık,
1983). After welding process, the properties of welding zone naturally becomedifferent from
the properties of alloyed steels andthis difference maycause someproblems.The use melting
welding methods, among many kinds of welding methods, has also increased these
29

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                    <text>3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

The IPARD Programme in the context of European Union
Rural development funds
Dilek Memişoğlu1,Ayşe Durgun2, Sibel Yegül2
1Faculty of Economics and Administrative Sciences, Department of Public Administration
Süleyman Demirel University, Turkey
2Faculty of Economics and Administrative Sciences, Department of Economics
Süleyman Demirel University, Turkey
E –mails: dilekmemisoglu@sdu.edu.tr,aysedurgun@sdu.edu.tr,sibelyegül@yahoo.com
Abstract
One of the pre-accession funds which provided by the European Union is IPARD (Instrument
for Pre-Accession Assistance-IPA). With this fund, it is aimed that include in some of the
priorities for the adaptation of the agricultural sector and rural areas and contribute to the
solution of problems. Thus, it is aimed people in rural areas attain sustainable business and
living conditions their own region. In this context, it is given priority such as market
efficiency, improving of quality and health standards, and creation of new employment
opportunities in rural and rural areas in the supported activities.
At this study primarily, it will be focused on the importance of rural development. Later, it
will be given information about funds in order to promote rural development by the European
Union. It will be especially focused on IPARD funds and the implementation of IPARD in
Turkey will be discussed.
Keywords: European Union, Rural Development, IPARD Programme, Turkey.
1. INTRODUCTION

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Looking at the geography of Turkey in general, the width of rural areas attracts attention.
Therefore, it is possible to say that rural areas with a particular population have the potential
of economic and human resources which will contribute to the strengthening of the country
development. From this point, consider the potential and eliminate the deficiencies, make
new investments and services in rural areas, are important for sustainable development. In
fact, rural development today is considered not only in the terms of agricultural sector but
also in the context of regional development.
European Union also supports rural development through various funds in the region
countries. These supports aimed the sustainable development of rural areas in their region by
taking into consideration country needs, priorities and the local conditions in a manner
consistent with urban areas.
2. Rural Development in Development Process
The content of the term “development”, frequently used for underdeveloped countries, can
not only be defined as the increase in per capita income but it also has to involve the
development in all spheres of the economy as well as the reformation and modernization of
the economic and socio-cultural structure of the society. Assuming a vital significance for the
underdeveloped countries to be able to catch up with the developed ones, the term
“development” is a process which may come out both in stable and unstable terms. Within
this process, the key elements of the development can be listed as the increase in per capita
income as well as the grow of the share of the industry and service sectors in national income
and export through modification of the frequency and amount of the production factors.
(Han and Kaya; 2008:2).
The term “development”, having gained a significant importance particularly following the
Second World War and often cited in the literature, has been discussed in various studies
under several other headings like economic development, rural development, sustainable
development, etc. Among those complementary themes, rural development shall be discussed
in our study.
The rural area is plainly defined as the areas of land that are not urbanized. In broader terms,
it is the area of land where social and economic activities are largely dependent on the use of
the natural resources; the economic, social and cultural development processes move slowly;
the traditional values hold direct influence in daily life; face-to-face interaction preserves its
priority, the impact of the technological advancements on daily routines and production takes
longer to appear; the infrastructure services are insufficient and the population density is
lower than the urban areas. (DPT, 2000:2)
Rural areas remain behind the urban areas in terms of social or economic opportunities. The
structural, social and cultural reforms executed to ameliorate the living conditions of such
areas can be defined as the rural development. (Uzunpınar, 2008:11). In short, every activity
conducted in order to promote the rural life may mean rural development. However; for the
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rural development activities to accomplish, in the first instance a sense of such need to
maintain a certain standard of living is to be raised among those who dwell in the rural areas
and earn their keep from farming or similar other rural area occupations; and then the
economic, social and cultural development of those communities are to be promoted in a
democratic manner by ensuring them with moral and material support. (Çandar, 2009:82)
Within this framework, the essence of the rural development is regarded as a political policy
that intends to ensure an optimum balance among social, cultural and economic differences
between the rural and urban; to improve the rural population on-site as well as to settle the
immigration and recruitment issues on-site. (Gülçubuk, 2002:1).
When viewed from this aspect, we may esteem that the rural development policies in Turkey
hold the similar objectives. That is to say, the relevant objective is mentioned in national rural
development statement as follows: “to make use of local and potential resources, to improve
and to sustain the working and living conditions of the rural areas on-site in harmony with the
urban areas in reliance on the protection of the natural and cultural assets.” (DPT, 2006:10).
3. Rural Development Policies in Turkey
Countries differ in their levels of development due to their geopolitical positions as well as
their proximity to or distance from the natural resources. Beside these basic variables, there
are plenty other factors having impact on the development of the countries. The
underdeveloped countries involve people who mostly engage in farming and dwell in rural
areas and whose economic activities, living standards, education levels as well as health
services fall behind compared to those in developed countries. In this respect, the
development of the rural areas holds a vital significance for the developing countries.
That a considerable amount of population dwell in the rural areas worldwide concerns not
only underdeveloped countries but also developed countries since the problems that the
people in rural areas encounter, the gap in level of income between the urban and rural, the
unfair distribution of income, sustainable use of the natural resources as well as the protection
of the environment are regarded as international issues. Abovementioned case lays stress on
the strategic significance of rural development for both developed and underdeveloped
countries. Consequently, alternative policies regarding the rural development have been
brought up recently.
Turkey has been adopting a set of scheduled development principles so as to conduct an
effective and rational socio-economic development through its progress plans since 1963.
The rural development policies were first brought up by Five Year Plans which sought for the
solutions to the problems of the rural areas. Within the 1st Five Year Progress Plan (19631967), the development of the society was perceived as rural development and “model
village” projects were put into practice. Within the 2nd Five Year Progress Plan (1968-1972),
the issues of urbanization, modernization in agriculture and industrialization were discussed.
The 3rd Five Year Progress Plan (1973-1977) marked the “Central Village” and “Agricultural
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City” projects. Within the 4th Five Year Progress Plan (1979-1983), land reform was added
to the agenda while the main objective was set as the industrialization. “Leader Farmer” and
“GAP” projects were put into effect in the 5th Five Year Progress Plan. The final period of
the 6th plan and the initial period of the 7th plan marked the Customs Union Agreement.
Within the 8th Five Year Progress Plan, Rural Development Special Commission Report
discussing the modern village and agriculture approach as well as the increase in the income
and recruitment was issued. The 9th Progress Plan, issued for a period of seven years (20072013) considering The European Union Accession Period, marked The Action Plan for Rural
Development in accordance with The National Rural Development Strategy. The plan
encapsulates not only the agricultural and regional policies regarding rural development but
also the education, health, social security, trade and industry, recruitment, population, culture,
urbanization, energy, tourism as well as environment. (Işık and Baysal, 2011:166).
As said above, various policies or projects regarding the rural development have been
conducted in the scheduled period. However, these have failed to produce effective
outcomes. The rural development has gained more importance and considerably more efforts
have been put together with The European Union Accession Period.
4. Rural Development Policies of the European Union for the Candidate Countries and
Turkey
4.1. Rural Development Policies of the European Union and the Rural Development
Funds
Agriculture and rural development is still one of the most complex, sensitive and critical
issues in the enlargement conditions of European Union. Because agriculture has a significant
size (share of the Gross Domestic Product (GDP), high number of the population active in
agriculture) and has structural deficiencies (subsistence and semi-subsistence farming). In the
enlargement process the European Commission plays a key role and it is closely associated in
the accession process including negotiations. Commission experts in the field of agriculture
and rural development provide assistance and guidance to candidate and potential candidate
countries preparing for the Common Agricultural Policy and Rural Development (European
Commission, 2012a).
In the 1950s the European Union (EU) Common Agricultural Policy (CAP) came up with the
candidate countries in the implementation of rural development policies. CAP includes all of
the policies pursued for the development of agriculture in order to bring the same level
between members of different structure and regulation of agricultural markets of member
countries in the agricultural sector. Initially, this application contains only the agricultural
policies over time, other issues concerning rural areas (tourism, handicrafts, etc.) expanded to
cover. Through the Common Agricultural Policy various programs have been developed to
be brought into line particularly promote rural development and agricultural policies of
candidate countries with the EU. In accordance with the CAP, various programs have been
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developed to be bring into line agricultural policies of candidate countries with the EU and to
support the rural development of candidate countries. Special Accession Programme for
Agriculture and Rural Development (SAPARD) is one the programme that covers the years
2000–2006 and seeks to promote rural development in candidate countries. Instrument for
Pre-Accession Assistance for Rural Development (IPARD) programme is the other one that
covers 2007–2013 and still being implemented (Işık and Baysal, 2011: 167).
Special Accession Programme For Agriculture And Rural Development (SAPARD) is one
of the special European Union (EU) programmes started in June 1998. It is aimed to manage
problems in agriculture and rural development for enhancing competitiveness in reference to
the EU market and implementation of EU regulations in candidate countries. SAPARD
programme can be implemented until the candidate countries join to the EU (Perić, Odobaša,
and Konjić, 2009: 774).
The SAPARD programme aims at (Perić, Odobaša, and Konjić, 2009: 775):
- Harmonization with EU legislature in agriculture
- Preparation in common agricultural policy (CAP)
- Investing in agricultural land
- Improvement of soil quality
- Afforestation of agricultural areas
- Supporting the manufacturers of wood products,
- Improving the quality of arable land and parcelling
- Land-ownership records
- Professional education and training
- Agricultural and fishery products processing and marketing building up.
It is mentioned that the users of the programme are the producers, not the state. “The
agriculture market and structural aid authority has been structured to performing the
SAPARD programme of the Agency. It is the Agency that fulfills the function of SAPARD
implementation starting from instruments preparation and inviting applications, project
awarding, funding and field control9. SAPARD funding is targeted and grant-in-aid” (Perić,
Odobaša, and Konjić, 2009: 774).
4.2. Instrument for Pre-Accession Assistance (IPA)
The European Union's rural development policy in the new period 2007–2013, consists of
three axes. These are competitive, land management and rural development axes.
Competition axis aims to support human resources (especially young farmers) and to increase
physical capacity, agricultural products and production capacity. The axis of land
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management purposes to ensure sustainable use of agricultural land and forest areas. And the
rural development axis pursues goals such as improving the quality of life and economic
diversity and rising and training is the acquisition of skills. (EC, 2008: 17).
The EU introduces new conditions for financing agriculture and rural development both for
the member states and candidate countries by the new budget period 2007-2013. According
to this, a new programme called as Instrument for Pre-Accession Assistance (IPA), will
replace the Polognie et Hungrie Assistance Pour la Restructuration Economique (PHARE),
Instrument for Structural Policies for Pre-Accession (ISPA), Special Accession Programme
For
Agriculture And Rural Development (SPARD), Community Assistance for
Reconstruction Development and Stabilisation (CARDS) programmes and the Turkey preaccession instrument (Perić, Odobaša, and Konjić, 2009: 776). IPA replaces all the preaccession instruments and unifies them into a single framework. It also supports all the
candidate and potential candidate countries with a clear and easy pre-accession aim on all
categories. IPA has five components and it provides targeted and effective assistance for each
country according to its needs and evolution by these components (European Commission,
2010).
The Instrument for Pre-Accession Assistance (IPA) is the financial instrument for the
European Union (EU) pre-accession process for the period 2007-2013. The IPA is intended
as a flexible instrument. So it provides assistance to beneficiary countries according to their
progress and their needs through the Commission’s evaluations and strategy papers. The
beneficiary countries are divided into two categories, depending on their status. One of them
is candidate countries and these are under accession process. And the other one is potential
candidate countries and these are under the stabilization and association process. Candidate
countries are the Former Yugoslav Republic of Macedonia, Croatia and Turkey (Annex I to
the Regulation). Potential candidate countries are defined as Albania, Bosnia and
Herzegovina, Iceland, Montenegro, and Serbia including Kosovo (Annex II to the
Regulation) (European Commission, 2012b).
The IPA’s main aim is to support institution-building and the rule of law, human rights,
including the fundamental freedoms, minority rights, gender equality and non-discrimination,
both administrative and economic reforms, economic and social development, reconciliation
and reconstruction, and regional and cross-border cooperation. To achieve targeted, effective
and coherent action, the IPA is made up of five components (European Commission, 2012b).
Each component has priorities defined according to the needs of the beneficiary countries
(European Commission, 2012c):
1. Transition Assistance and Institution Building: It provides financing for institutionbuilding and associated investments. It supports measures to drive stabilization and the
transition to a democratic society and market economy. This component is open to all
candidates and potential candidates.

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2. Cross-Border Cooperation: It supports cross-border cooperation between candidates and
potential candidates and with EU Member States. It may also fund participation in
transnational cooperation programmes (under the Structural Funds) and Sea Basin
programmes (under the European Neighbourhood and Partnership Instrument or ENPI). This
component is open to all candidates and potential candidates.
3. Regional Development: It finances investments and associated technical assistance in areas
such as transport, environment and economic cohesion. It is open to candidate countries only.
4. Human Resources Development: It aims to strengthen human capital through education
and training and to help combat exclusion. It is open to candidate countries only.
5. Rural Development: It contributes to sustainable rural development. It provides assistance
for the restructuring of agriculture and its adaptation to EU standards in the areas of
environmental protection, public health, animal and plant health, animal welfare and
occupational safety. It is open to candidate countries only.
In this process candidate countries and potential candidates are separated from each other.
Because candidate countries are prepared for full implementation of the Community acquis at
the time of accession. On the other hand potential candidate countries shall benefit from
support to progressively align themselves to the Community acquis. Beside this, potential
candidates may utilize last three components under the framework of the first component. It
can be said that the difference is especially in the implementation way of these measures.
Because beneficiary countries must manage the Community funds in a decentralized way
preparing for the implementation of the structural and agricultural funds in the context of the
three components (European Commission, 2012b).
It is not possible to talk about a competition environment for countries while using funds. The
envelope has been allocated to beneficiaries according to the needs of each country. One of
the main objectives of IPA is to strengthen the administrative capacity of all beneficiary
countries. Hence beneficiaries will be able to receive support to increase the administrative
capacity and establish the correct management structures necessary to take responsibility of
the management of assistance under the transition assistance and institution building
component. For candidate countries, this will then allow measures relating to regional, human
resources and regional development to be undertaken through the relevant components
(which are designed to prepare for structural funds and hence require such management
structures). For potential candidates, such development will be essential preparation for
candidate status (European Commission, 2010).
IPA should ensure a higher level of coherence and co-ordination of EU Assistance and better
preparation for Structural, Cohesion and Rural development Funds through progressive
emulation of EU funds rules. The financial envelope allocated for the period 2007–2013 is
10.2 billion Euros (at 2004 prices) (Davis, 2007: 7). Potential beneficiaries of the IPA are the
local self-government units, farmings and other natural or legal persons depending on priority
measures (Perić, Odobaša, and Konjić, 2009: 776).
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It is possible to say that IPA has different management and implementation conditions. The
IPA is based on strategic multi-annual planning. It is formed in agreement with the broad
political guidelines set out in the Commission's enlargement package, which now contains a
Multi-annual Indicative Financial Framework (MIFF). The MIFF constitutes the reference
framework of the multi-annual indicative planning documents which are composing the
strategic planning. Multi-annual indicative planning documents are created for each
beneficiary country and contain the main intervention areas envisaged for that country.
Annual or multi-annual programmes depend on the component and are based on the
indicative planning documents and adopted by the Commission. The annual or multi-annual
programmes are implemented by centralized, decentralized or shared management methods
(European Commission, 2012b).
Assistance through IPA can take the following forms (European Commission, 2012c):
• Investment, procurement, contracts or subsidies
• Administrative cooperation, involving experts sent from Member States (e.g. twinning)
• Action by the EU in the interest of the beneficiary country
• Measures to support the implementation process and programme management
• Budget support (granted exceptionally and subject to supervision)
4.3. Instrument for Pre-Accession Assistance for Rural Development (IPARD)
IPARD differs from the other components of the IPA. According to this, IPARD has
devolved the control of financial resources completely to the candidate countries. Thus, the
points such as monitoring of national accreditation process and the accredited organization,
transferring of the fund management to IPARD agency, which has been accredited by the
Commission and controlling of the IPARD agency after application (ex-post) are stand out.
(European Commission, 2007). As mentioned before, IPARD programme exposes an easier
and simple structure than SAPARD. For example, SAPARD includes 15 measures, but
IPARD contains 9 measures in 3 axes (Turhan and Akdağ, 2006).
These axes include the following measures (Davis, J., 2007: 7-8):
Priority Axis 1-Improving market efficiency and implementing Community standards
• Investments in farms to restructure and upgrade to the EU standards;
• Supporting setting up of Producer groups
• Investments in processing and marketing of agriculture and fishery products to restructure
and upgrade to the EU standards
Priority Axis 2-Preparatory actions for implantation of the agri-environmental measures and
Leader
• Preparation to implement actions designed to improve the environment and the country side
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• Preparation of local private-public partnerships to implement local development strategies
Priority Axis 3-Development of rural economy
• Improving and developing rural infrastructure;
• Development and diversification of rural economic activities;
• Improvement of training
• Technical assistance
The main purpose of the IPARD is to contribute to the implementation of the acquis related
to the EU Common Agricultural Policy and to determine some priorities and to contribute to
the solution of problems in the candidate countries. Accordingly it is aimed to give priority to
market efficiency, quality and improving health standards and the creation of new
employment opportunities in rural areas (Bakırcı, 2009: 59).
IPARD entrusts the financial control of all funds to the candidate country and brings an
improved decentralized implementation system. In this respect, it is possible to say that a
different application and scheduling mechanism is exhibited by IPARD and IPARD differs
from the other components of IPA. Accordingly, the candidate country primarily needs to
prepare a Rural Development Plan that must be approved by the Commission. In addition, a
Rural Development Agency must be built and must be accredited in the candidate countries
for implementation (Yıldız and Akdağ, 2006: 35).
4.3.1. IPARD Programme of Turkey
IPA made up of five components and as a candidate country Turkey can beneficiary from all
the components of IPA and also IPARD. IPARD is the fifth component of the IPA and
includes rural development supports. Following initiation of negotiations, Turkey has started
to work to fulfill the prerequisites. In this respect, the Ministry of Agriculture and Rural
Affairs Department of Strategy Development has prepared the IPARD Programme by
negotiating with relevant departments of the European Commission. Prepared IPARD
Programme has accepted by the European Commission Rural Development Committee by
discussing (Ministry of Food, Agriculture and Livestock, 2008).
IPARD plan focused on issues such as, the country's overall socio-economic characteristics
and current status, a detailed analysis of the agricultural sector, the economic activities in
rural areas, human resources and regional differences, the country's agricultural policies,
implemented before the development plans, goals and strategies and national support.
However the part that shows what areas, which sectors and to whom the EU funds will be
transferred under which conditions is the most important part of the programme and called as
measures or technical jobs. The selected measures for the first level of programme includes
following (Support Institution of Agriculture and Rural Development, 2010: 167):
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• Investments for restructuring of agricultural businesses and the delivery to the Community
standards
• Investments for to restructure processing and marketing of agricultural and fishery products
and the delivery to the Community standards
• Investments for diversification and the development of rural economic activities
In this context, the amount of funds allocated to Turkey under the rural development
component of the IPA has determined total 660.9 million Euros between the years of 20072012 (European Commission, 2011).
The IPARD programme for Turkey is in line with the Multi-annual Indicative Planning
Document (MIPD) between the years of 2007 - 2009 as well as the enlargement package and
other strategic documents on the pre-accession process of Turkey. The main policy objectives
are to contribute to the modernization of the agricultural sector (including processing)
through targeted investments while at the same time encouraging the improvement of EU
acquis related food safety, veterinary, phytosanitary, environmental or other standards as
specified in the Enlargement Package and to contribute to the sustainable development of
rural areas (Europa, 2007).
There are 3 overall aims of IPARD programme in the country. First one is, modernization of
the agricultural production and processing sectors through increasing efficiency and
competitiveness and implementation of Community standards. Second one is capacitybuilding and preparatory actions for the implementation of agri-environmental measures and
the LEADER method. And the last one is, development and diversification of the rural
economy, increase of quality of life and attractiveness of the rural areas, counteracting rural
out-migration (Europa, 2007).
On the other hand there 3 axes of IPARD programme in Turkey. Axis 1 aims to improve
market efficiency and to implement Community standards and it has 154.954.667 million
Euros (73%) public aid for the periods 2007 – 2009. Under Axis 1, three measures will be
implemented as the following (Europa, 2007):
• Investment in agricultural holdings to restructure and to upgrade to Community standards
(40% of the public aid),
• Investment in processing and marketing of agricultural and fishery products to restructure
and upgrade to Community standards (28% of the public aid),
• Support for the setting up of producer groups (5% of the public aid).
Axis 2 purposes to prepare actions for the implementation of agri-environmental measures
and Links between Actions for the Development of Rural Economy (LEADER). The
Programme includes an outline of preparatory actions planned for the implementation of agrienvironmental measures such as erosion control, water resource conservation, biodiversity as
well as for the LEADER method (acquisition of skills, implementation of local development
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strategies, running costs for approved Local Action Groups as well as co-operation projects
between those groups). The measures will be developed in detail and submitted to the Rural
Development Committee for adoption after a capacity-building process including institutionbuilding and training during the period 2010 – 2013 (Europa, 2007).
Ultimately Axis 3 intends to provide development of the rural economy and contains
53.066.667 million Euros (25%) public aid during the period 2007-2009. Under Axis 3 the
diversification and development of rural economic activities will be implemented. The main
priorities of Axis 3 are to contribute to the development of the rural economy, diversify onfarm and off-farm activities, to support the formation of micro enterprises in order to create
new jobs as well as to maintain the existing jobs in rural areas. And the supports through Axis
3 will be provided to (Europa, 2007):
• Diversification and development of on-farm activities (bee keeping and honey production,
medicinal and aromatic plants, ornamental plants production),
• Local product and micro enterprise development,
• Rural tourism,
• Aquaculture.
IPARD implementation which will be implemented through the IPARD programme consists
of two phases. The first stage encompasses the years 2007-2009 and the second stage covers
the years 2010-2013. Various measures are envisaged in the two stages and four sectors have
been defined as priority for IPARD intervention as the following (Ministry of Agriculture and
Rural Affairs, 2008: 177):
• Milk and milk products processing sector,
• Meat and meat products processing sector including poultry
• Fish processing sector
• Fruits &amp; Vegetable processing sector
“The priorities for IPARD intervention in the processing sector are the assistance to the
implementation of EU Acquis - notably related to quality, hygiene and food safety and
veterinary controls, animal welfare, environmental impact and occupational safety – by the
processing industry, as well as the improvement of the efficiency of the processes” (Ministry
of Agriculture and Rural Affairs, 2008: 177).
Support Institution of Agriculture and Rural Development is established as an IPARD agency
in accordance with the IPARD program in order to fulfill the program requirements on 4 May
2007. Because the national accreditation process completed positively Support Institution of
Agriculture and Rural Development Central and Provincial Coordinatorships have been
accredited by the National Authorizing Officer on 21 July 2010 (Tarımsal ve Kırsal
Kalkınmayı Destekleme Kurumu, 2010: 18). Up to now in the context of IPARD programme
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five times the call announcements have been made to support businesses willing to invest by
Support Institution of Agriculture and Rural Development.
5. CONCLUSION
In recent years, the EU emerges as one of the actors that support rural development. The EU,
thanks to funds provided for the candidate countries supports rural development in these
countries on one hand and aims to harmonize agricultural policies of these countries with the
EU on the other hand. The IPA is the financial instrument for the EU pre-accession process
for the period 2007-2013. IPA made up of five components and IPARD is the fifth
component of the IPA and includes rural development supports. IPARD programme covers
2007–2013 and still being implemented. As a candidate country Turkey can beneficiary from
all the components of IPA and also IPARD.
The Development Bank of Turkey recorded a total country population of 73.722.000 in 2012.
The rural area population makes up 29% of the total population (21.382.000). The total
number of recruitment in agriculture, industry and service sectors is 22.594.000 while
5.683.000 people engage in agricultural sector making up 39% of the total recruitment. The
figures above mark the significance of the rural development policies for Turkey.
Additionally, the rural development assumes a strategic significance to ensure the regional
development and repair the instabilities among the geographical regions in Turkey.
Through the EU rural development policies and funds and also IPARD programme as a
candidate country, Turkey was a new era in rural development policies. In this new era,
agricultural and rural producers are supported with funds and increasing the efficiency and
the diversity of the product is aimed. Furthermore different methods for achieving rural
development are envisaged. Accordingly, diversification of non-farming income-generating
activities such as tourism and handicrafts has targeted in agricultural and rural areas, where
seasonal unemployment is more than the other places. thereby creating new jobs, increase
income and upgrade living standards of people living in rural area and prevent migration is
intended.
REFERENCES
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Alanındaki Temel Yaklaşımlar ve Değişimler. Ahmet Saltık Kırsal Kalkınma Paneli,
SÜRKAL - Sürdürülebilir Kırsal ve Kentsel Kalkınma Derneği, Ankara.81-92.

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Davis, J. (2007) Agriculture and Rural Development Challenges in SEE and Turkey with the
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Türktarım Dergisi, 167, 29–37.

Organization of Petroleum Exporting Countries (OPEC) and Role of Saudi Arabia
Nađa Dreca
International University of Sarajevo,Faculty of Business and Administration
71000, Sarajevo, Bosnia and Herzegovina
E-mails: nadja.dreca@students.ius.edu.ba, nadja_n88@hotmail.com

Abstract
The aim of this research is to explain the OPEC position and the role of Saudi Arabia within
OPEC. Saudi Arabia as the largest producer and country with largest oil reserves of oil attract
many attention and many studies try to explain which role Saudi Arabia plays within OPEC,
is it the role of dominant producer and which strategy Saudi Arabia used during its
membership in order to keep its position and its market share. Saudi Arabia role is to keep the
balance of production within OPEC. Saudi Arabia was explained as swing producer, and in
order to protect itself and its interest because of cheating of other members of OPEC, it was
forced to adopt the strategy tit-for-tat. There is big question of it is good to have dominant
producer, or all of them to be equal.
Keywords: OPEC, Saudi Arabia, Cartel, Oil prices, dominant producer
1. INTRODUCTION
Organization of Petroleum Exporting Countries (OPEC) is the international organization
composed of the twelve member states. These countries mainly depend on the revenues from
oil export. They work together in the coordination of the overall oil price in the world
market. OPEC is by market structure Cartel, which represents intergovernmental
organization. As it is stated in OPEC`s Statute it is an international organization with aim to
influence and maintain the price of oil through the control of production levels and to
generate revenue, which goes towards meeting the development needs of its members. By
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                <text>One of the pre-accession funds which provided by the European Union is IPARD (Instrument  for Pre-Accession Assistance-IPA). With this fund, it is aimed that include in some of the  priorities for the adaptation of the agricultural sector and rural areas and contribute to the  solution of problems. Thus, it is aimed people in rural areas attain sustainable business and  living conditions their own region. In this context, it is given priority such as market  efficiency, improving of quality and health standards, and creation of new employment  opportunities in rural and rural areas in the supported activities.  At this study primarily, it will be focused on the importance of rural development. Later, it  will be given information about funds in order to promote rural development by the European  Union. It will be especially focused on IPARD funds and the implementation of IPARD in  Turkey will be discussed.  Keywords: European Union, Rural Development, IPARD Programme, Turkey.</text>
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                    <text>3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

Uzun S., İlbaş A.İ., İpek A., Beyzi E.Uranbey, S. and Arslan, N. (2012). In Vitro Propagation
of Endemic Iris galactica Immature Zygotic. XI. International Symposium on Flower Bulbs
and Herbaceous Perennials. Abstract Book. P: 109. ANTALYA.
Yıldırım Z., Öztürk G. and Esen, M. (2010). Propagation of Tuberose (Polianthes tuberosa L.)
in In Vitro Conditions. III. National Ornamental Plants Congress.p:98-102. İZMİR
Zencirkıran M.and Mengüç A. (2002).The Effects of Twin Scale and Chipping
Techniques on Bulblet Production in Galanthus elwesii Hook. II. National Ornamental
Plants Congress.p: 24-28.ANTALYA.
Zeybekoğlu E. and Özzambak E, 2012. XI. International Symposium on Flower Bulbs and
Herbaceous Perennials. Abstract Book. P: 225. ANTALYA.
Sustainable Collection of Laurel (Laurus nobilis L.) Leaves in Antalya Province
Deniz Hazar1 Ibrahim Baktir2

Ozgul KaraguzeL3

Levent Ht4

1*Akdeniz University, Kumluca Vocational School
2 Akdeniz University, Faculty of Agriculture, Department of Horticulture
3Bati Akdeniz Agricultural Research Institute
4Antalya Forest Department
E-mail: dhazar@akdeniz.edu.tr
Abstract
Laurel (Laurus nobilis L.) is an evergreen shrub which belongs to the Lauraceae family. It
grows naturally along the entire coastal line of Turkey up to altitude of 1200 m. Laurel has
been regarded as an important medicinal and aromatic plant for years in the Mediterranean
Basin. Meantime, it is also often used as an ornamental plant in parks and gardens because it
is very much suitable to pruning and to give the desired forms. Turkey provides about 97% of
the world’s laurel leaf need. It is one of the top five plants collected from nature and exported
from Turkey. However, there are some serious problems about the production system of
laurel. Laurel production is done in conventional methods by local people. These areas are
under threat due to overgrazing and uncontrolled collection. Ultimately, laurel growing areas
have been exploited. In recent years, the researches related to sustainable use of laurel have
increased. In this study it was investigated the researches conducted to sustainable use of
laurel in Sırtkoy, Manavgat district and some other districts of Antalya. The aim of these
studies was to develop an inventory method and to prepare management plans to be used by
forest service and regional people. The cut shoots and leaves of laurel should be controlled
and they should not be cut from the same locations every year. The rotation must be strictly
applied in every 3 or 4 years intervals. Leaf collections should be done by experienced people
in right period of the years and the leaves should be dried in a proper way.
Keywords: Laurel, leaf, sustainability
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1.INTRODUCTION
Medicinal and aromatic plants are used for many purposes. There is a growing demand for
them at the global level. They are mostly collected from nature. Therefore, conservation and
sustainable use of these species are necessary to meet the needs of present and future
generations. Laurel is an important medicinal and aromatic plant in Turkey. Laurel areas are
under threat due to some serious problems such as uncontrolled collection and overgrazing. In
this study, it was investigated the researches have been conducted so far (e.c. SırtkoyManavgat district) to conservation and sustainability of laurel areas.
Laurel (Laurus nobilis L.) is a member of the Lauracea family which contains 45 genera and
about 1000 species. It is also known, as sweet bay, bay laurel, Grecian laurel, true bay and
bay. In Turkish, it is named as Akdeniz defnesi or only defne. The homeland of the Laurel is
Anatolia and Balkans. But it was taken to the shores of the Mediterranean in ancient times.
Today it is one of the characteristic plants of the Mediterranean. Laurel grows wild and is
cultivated in many warm regions of the world particularly in the Mediterranean countries
(Turkey, Greece, France, Spain, Portugal, Algeria and Morocco). It grows naturally along the
entire coastal line of Turkey up to altitude of 1200 m (Davis, 1982; Başer and Ekim, 2003). It
has a wide distribution in Turkish flora: Balıkesir, Bursa, İstanbul, Zonguldak, Kastamonu,
Sinop, Trabzon, Rize, İzmir, Muğla, Antalya, Mersin and Maraş (Davis, 1982) (Figure 1). It
isn’t selective in terms of soil request and prefers stream beds (Göker and Acar, 1983; Özel,
2008). Its distribution area is related to water (in soil or in weather) every time (Özel, 2008)
Laurel is an evergreen large shrub or small tree growing up to 15 m in height (Davis, 1982).
The leaves are elliptic and shiny dark green about 5-10 cm long, rather thick, aromatic and
leathery. It has shiny gray bark. The laurel is dioecious plant with male and female flowers on
separate plants. Clusters of small yellow or greenish white flowers are produced in spring on
the female plants. The fruits are small (about 1-2 cm long), egg-shaped, green single-seeded
berries that ripen to shiny, purplish black in the fall (Gökmen 1973; Seçmen et al., 1992).

Figure 1. Distribution of Laurel in Turkey (Davis, 1982)
Laurel has been symbolised of victory, strength and protection since ancient times. After the
victory or success, a crown of laurel leaves was worn by the emperors, generals, heroes and
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athletes in ancient Rome and Greek. Also it has been used for many purposes for ancient
times (Jirovetz et al., 1997).
The tree is grown primarily for its leaves. Fresh or dried, they are used as a culinary herb and
also for leaf essential oil. Dried leaves are used as flavour and spice, especially in canned
meat and fish, storage of olive, packaging raisins and dried figs. Laurel leaf essential oil has
got widely usage in the flavouring, cosmetic and perfume industries. The oil extracted from
berries is utilized in the food, drink, pharmaceutical, chemical and cosmetic industries. The
leaves are also used in traditional medicine and to rheumatism, joint pains, epilepsy,
parkinsonism, schizophrenia, stress, stomach ulcers, to stimulate the appetite and as a sedative
and antiseptic. The oil extracted from the berries is used as a cure for irritated skin, earache,
asthma and urinary ailments.
Furthermore, it was widely cultivated and used mainly in Europe and the USA as an
ornamental plant in parks and gardens because of suitable to pruning and to give the desired
forms. (Barla et al., 2007).
Turkey has an important potential for production and exports of the laurel. About 90% of
world’s laurel production is done in Turkey. It is one of the top five plants collected from
nature and exported from Turkey.
Laurel leaf production is arranged according to laws and principles and the annual production
programs of the General Directorate of Forestry. Laurel leaf production is done between July October due to vegetative growth has stopped.
Since the best quality leaves are on 2-3 year-old shoots, leaf production is the collection of
these leaves. This process is not in the form collection of single leaves, is obtained by cutting
the 2-3 year old leafy shoots (Bozkurt et al., 1982; OGM, 1987).Leafy shoots are made bunch
and are dried in the shade. So, the green color of leaves is protected. After the leaves dried,
they are collected from shoots. Yellowed leaves and contaminated foreign substances are
eliminated. Then the dried leaves are separated into quality classes and packed. The drying
process is made very primitive conditions. Ultimately, percent of the unqualified leaf is
increased.

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Figure 2. A graph showing the production quantities until 2006 and the estimated demand
quantities after 2006 in the laurel areas
As seen from the Figure 2, the demand quantities are increasing every year. However, there is
no increase in the laurel areas. On the contrary, it decreases with each passing day.
Accordingly, the amount of production also decreases. The reasons for this are as follows:
1. The dense, irregular and uncontrolled leaf collecting is made.
2. These areas are under threat due to overgrazing.
3. There is not an applicable inventory method and management plan accepted and
implemented by forest service and small farmers.
4. Laurel production is done in conventional methods by local people.
5. Laurel production is mostly done from its native areas. The newly established plantations
are very limited.
6. The clonally propagation techniques aren’t used for sampling production. Therefore, the
standard product can not be obtained from the new plantations.
7. Diseases and pests of laurel are damaged its leaves. This situation causes a loss in product.
8. The lack of information
Some researches have been conducted to ensure the sustainability of production and exports
of laurel leaves in the laurel production areas of Antalya and other provinces.
2.Researches on Laurel in Antalya:
1. Sırtkoy-Manavgat: This is the main study in laurel. Sırtkoy-Manavgat district were chosen
to study the criteria of sustainable use of laurel. The aim of this study was to develop an
inventory method and prepare a management plan to be used by forest service and farmers. In
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the first step, the inventories of the areas were carried out and the areas were assigned into
homogenous classes. In the second step, fresh laurel leaf yield was measured on 30 sampling
plots. In the third step, an index named “crown index” was developed to estimate actual leaf
stocking in sample plots taken for inventory. The index is determined by multiplying
of crown diameter and crown height and gives the values represent the amount of leaf
production for a tree. Correlation of this index values with measured values was significant
(r=0.79; P&lt;0.0001). This index was used successfully for inventory of study area. The index
was also suggested to planers to use for inventory studies. The digital maps produced by the
use of GIS (Geographic Information System). The leaf harvesting rotation plans were
developed on digital maps. GPS (Global Positioning Systems) was also used to locate all the
fieldwork plots. As a result, a management plan was prepared for practitioners and forest
service (Baş et al., 2005).
2. Yardop project: After the huge forest fire (16 000 ha) in Tasagil-Serik in 2008, Yardop
project was developed in order to establish fire-resistant forests by forest service. This project
aims to establish with leafy forest trees 50-150 m wide area between forest and farmland. For
this purpose selected plants are laurel, carob, acacia, olives, almonds and cypress. Especially
laurel is preferred because it is fire resistant and provides income.
3.The Other Researches on Laurel in Turkey:
1. The aim of this study was to determine the most suitable leaf harvesting method and cutting
period which were yield good quality and quantity leaves of laurel and its economy.
Experimental design was completely randomized parcel design with three different leaf
harvesting methods (clear cutting, pollarding, combination) and three different shoot cutting
periods (every year, once in two years, once in three years) on total 108 plots. First treatment
was clear cutting method (coppice system). Second treatment was pollarding method. Within
this method, one shoot which good growing and 1.0-1.5 m height at each plot was selected
and were cut over its shoots on 1/3 ratio. The third treatment is combination method. It was
combination of first and second methods. Shoot cutting periods were every year cutting, at
two years interval cutting and at three years interval cutting. Commercially important dry leaf
yield/plot (g/plot), the best quality dry leaf yield/ dry leaf yield ratio (%), the best quality dry
leaf yield/plot (g/plot) and dry base essential oil contents (%) were given.
According to results of this research; combined leaf harvesting method and two years interval
cutting period were suggested for laurel areas (Polat et al., 2009).
2. The aim of this study was to determine the most suitable vegetative propagation method of
laurel. For this, the cuttings were taken in 11 different time periods and treated with 5
different dose of IBA, were planted in 4 different medium. The best results were obtained
from cuttings taking on 30 July and applied with 5000 ppm IBA. The mix of peat and perlite
was determined as the best media (Parlak, 2008).
4.CONCLUSION
In this study, to ensure the sustainability of laurel areas have been revealed primarily the
problems. Some researches done in these areas are examined and some proposals are
presented. One of the oldest and the most comprehensive studies were done in SırtkoyManavgat district and it was followed by several other studies. Considering the results of
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these studies, the following recommendations can be presented to the sustainability of the
laurel areas: The cut shoots and leaves of laurel should be controlled and they should not be
cut from the same locations every year. The rotation must be strictly applied in every 3 or 4
years intervals. Leaf collections should be done by experienced people in right period of the
years and the leaves should be dried in a proper way. To prevent destruction in natural laurel
areas and to promote management of culture fields should be primarily carried out education,
information and organization activities. For this purpose, the state, producers and private
sector must be provided coordination and unity of purpose.
REFERENCES
Barla, A., Topcu. G., Oksuz, S., Tumen, G.and Kingston, D. (2007). Identification of
cytotoxic sesquiterpenes from Laurus nobilis L. Food Chem, 104: 1478-1484.
Baş, M.N., Güler, S. ve Erkan, N. (2005). Defne (Laurus nobilis L.) Alanlarında Yaprak
Üretim Miktarlarının Belirlenmesi (Manavgat-Sırtköy Örneği). Çevre ve Orman Bakanlığı
Batı Akdeniz Ormancılık Araştırma Müdürlüğü. Teknik Bülten Serisi. No:24, Antalya
Baser, K.H.C. and Ekim, T. (2003). Medicinal Plants in the Western Black Sea Countries:
Turkey, Eurasia Environment Conference, Istanbul, 21-23 October 2003, Türkiye Çevre
Vakfi Yayini, Istanbul.
Bozkurt, Y., Yaltırık, F. ve Özdönmez, M. (1982). Türkiye’de Orman Yan Ürünleri, İstanbul
Üniversitesi Orman Fakültesi Yayınları, İÜ Yayın no:2845, O.F. Yayın no:302, İstanbul,
s:13-15
Davis P.H. (1982). Flora of Turkey, Vol. 7, Edinburgh University Press, Edinburgh.
Göker,Y. ve Acar, İ. (1983). Orman Yan Ürünlerinden Akdeniz Defnesi (Laurus nobilis L.). İ.
Ü. Orman Fakültesi Dergisi. Cilt: 33. Seri: B. Sayı: 1. İstanbul.
Gökmen, H. (1973). Kapalı Tohumlular 1. Cilt. Şark Matbaası. 576 s. Ankara.
Jirovetz, L., Buchbauer, G.and Ngassoum, M. (1997). GC/MS-analysis of essential oils from
Cameroon plants used as spices in local foodstuff. Recent Research and Development In
Agricultural and Food Chemistry, 1: 241-255.
OGM (1987). Ülkemizdeki Bazı Önemli Orman Tali Ürünlerinin Teşhis ve Tanıtım Kılavuzu,
Orman Genel Müdürlüğü, Yayın No:659, Seri No:18, Ankara, sayfa:25.
Özel N., Akkaş, M.N., Öner, H.H., Akbin, G., Altun N. ve Albayrak Akbin, N. (2008). Batı
Anadolu’da Defne (Laurus nobilis L.)Yayılış Alanlarının Yetişme Ortamı Özelliklerinin
Belirlenmesi. Ege Ormancılık Araştırma Müdürlüğü. Teknik Bülten Serisi. No:39, İzmir.
Parlak, S. (2008). Defne (Laurus nobilis L.)’nin Çelikle Üretilmesi. Ege Ormancılık
Araştırma Müdürlüğü. Teknik Bülten Serisi. No:42, İzmir.
Polat, S., Gülbaba, A.G., Tüfekçi, S. ve Özkurt, A. (2009). Defne (Laurus nobilis L.)
Alanlarında En Uygun Yaprak İşletme Şekli ve Maliyetlerinin Belirlenmesi (Tarsus Örneği).
Doğu Akdeniz Ormancılık Araştırma Enstitüsü. Teknik Bülten Serisi. No: 34, Tarsus.
Seçmen, Ö., Gemici, Y., Görk, G., Bekat, L. and Leblebici E. (1992.) Tohumlu Bitkiler
Sistematiği (Ders Kitabı). Ege Üniversitesi Fen Fakültesi Kitaplar Serisi No:116. Ege Ünv.
Basımevi. Bornova-İzmir.

109

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                    <text>3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

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The Effect of Exchange Rate Volatility on Import Demand: Evidence from Turkey
Demirgil Hakan1, Keskin Hidayet1, Karaöz Murat2,Şentürk, Canan1
1Süleyman Demirel University, Isparta, Turkey
2Akdeniz University, Antalya, Turkey,
Abstract
Since 2001 financial crisis, Turkey has adopted fluctuating exchange rate regime in order to
make the economy stronger against external shocks. This has lead to a high volatility of
Turkish lira against to foreign currencies. Therefore, it became essential for policy makers to
evaluate the potential effects of exchange rate volatility on international trade. The purpose of
this study is to provide new evidence on the effects of exchange rate volatility on the import
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demand of Turkey along with income and price elasticities. Our data cover the period 2010:01
to 2010:05. We, initially, employed a GARCH model to evaluate exchange rate volatility one
of the independent variables that estimate real import. The study also includes conventional
determinants such as relative price level of imports and real GDP. Afterwards, our paper
investigates long-run and short-run relationship between real imports and its determinants by
using ARDL error correction model. The empirical results indicate that real exchange rate
volatility of local currency has significant and reverse effect on import demand.
Keywords: Exchange rate volatility, Import demand, GARCH model, ARDL error correction
model, Turkey.
1. INTRODUCTION
The high degree of volatility and uncertainty of exchange rate movements since the beginning
of the generalized floating in 1973 have led policy makers and researchers to investigate the
nature and extent of the impact of such movements on the volume of trade. Most studies
investigate empirically the effects of exchange rate volatility on the export flow. However,
there are only a few studies which investigate the impact of exchange rate volatility on import
demand.
Gotur (1985) found mixed evidence regarding the effect of exchange rate volatility on import
demand using aggregate data for the US, Germany, France, Japan and UK. The main
conclusion of this analyze is that the Akhtar-Hilton methodology fails "to establish a
systematically significant link between measured exchange rate variability and the volume of
international trade". Anderton and Skudelny (2001) estimated euro area import demand
function for the period 1989:01 to 1999:02. They found a significant negative effect of extraeuro area bilateral exchange rate volatility on euro area imports. Aydın et al. (2004) examines
the export supply and import demand for the Turkish economy using both single equation and
vector auto regression frameworks. The analysis shows the real exchange rate as a significant
determinant of imports and the trade deficit, but not of exports. Baum et al. (2004) estimates
the impact of exchange rate volatility on real international trade flows utilizing a 13 country
dataset of monthly bilateral real exports for 1980-1998. They find that the effect of exchange
rate volatility on trade flows is nonlinear, depending on its interaction with the importing
country’s volatility of economic activity, and that it varies considerably over the set of
country pairs considered.
Arize (1998) tried to apply the co-integration technique to the import demand model using
quarterly data over 1973:02 through 1993:04 and estimated the short- and long-run influence
of exchange-rate volatility on the import flows of the United States. The major finding is that
there is a significant long- as well as short-run negative effect of exchange-rate volatility on
the volume of imports. Arize and Shwiff (1998) provided new evidence on the long-run
relationship between import flows and exchange-rate volatility in G-7 countries, during the
quarterly period 1973:02 to 1995:01. They found that exchange rate volatility has a significant
negative effect on the volume of imports of G-7, countries whereas for Canada, it is positive
and significant.
Hwang and Lee (2005) examine the impact of exchange rate volatility on trade flows in the
UK, over the period 1990-2000. Volatility is modelled by GARCH-M method. This study
identifies the existence of a positive relationship between exchange rate volatility and imports
in the U.K. in the 1998. Gül and Ekinci (2006) investigate the interactions between the real
exchange rates and export and import applying bivariate Granger causality test in Turkey. The
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results indicate that there is a cointegrating relationship between the real exchange rates and
export and import. Erden and Sağlam (2009) investigate the impact of exchange rate volatility
on import demand in Turkey. The results indicate that while volatility and import demand on
investment goods are co-integrated and are negatively related, there is no co-integrating
relationship between exchange rate volatility and import demand on consumptions goods. Sarı
(2010) provides the exchange rate volatility by using MSARCH which is a new econometric
method; the results indicate that the import and exchange rate volatility are inversely related.
Alam and Ahmed (2010) estimated the import demand function for Pakistan covering
quarterly period 1982:01 to 2008:02 by employing ARDL approach. The result from ARDL
analysis, support the hypothesis that in Pakistan there exist a long run relationship among,
import demand, real economic growth, relative price of imports, real effective exchange rate
and volatility of real effective exchange rate.
2. Data and Methodology
For the following analysis, we gathered data on real import demand (RIMP) which is
constructed as nominal import level deflated by the unit value index of import level, relative
price (RELPR) which is the ratio of import price index of Turkey to consumer price index for
Turkey (CPI), real GDP (GDP) seasonally adjusted using by CENSUS X12 method and
exchange rate volatility (VOL). A continuous monthly sample from 2000:01 to 2010:05 is
used in this study. RIMP, RELPR, GDP and CPI variables collect from Turkish Statistical
Institute. Exchange rate volatility means that risk level faced by importers due to
unpredictable fluctuations and thus it is an unobservable variable. We, therefore, used the
conditional variance measure derived from GARCH model by Bollerslev (1986):

where c is constant term,

are the coefficients and

is the error term normally distributed

with mean zero and variance . ARCH model developed by Engle (1982) presume that the
variance can be obtained from the following AR process:

where

is the conditional variance of exchange rate,

are the coefficients and

indicates the squared residuals from the mean equation. However, the GARCH (p,q) process
is a widening version of ARCH in which
is a function of the lagged values of itself as well
as of
. The conditional variance of exchange rate is estimated by:

42

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

The most familiar drawback of testing for nonstationary in the process of time series is the
very low power of unit root tests. Thus, a method which has received considerable attention
over the past years is the autoregressive distributed lag (ARDL) bounds testing approach to
cointegration developed by Pesaran and Shin (1999) and Pesaran et al. (2001) is usually used.
The advantages of this method are to compare with other cointegration procedure. Firstly, a
major advantage of this approach is that order of integration for each variable is not required
for testing on the existence of a long-run relationship between them. More precisely, it is not
relevant whether the variables are I(0) or I(1). Moreover, the long and short run coefficients
can be estimated simultaneously and a dynamic error correction model (ECM) can be derived
from ARDL through simple linear transformation.
Applying the method, the error correction version of the ARDL model is given by:

where the c is the constant tem, are the long run multipliers, are the short run coefficients
and is the white noise error term. To test the long run relationship, an F-test on the null
hypothesis of no cointegration in the long run relationship is defined by
,
against
the
alternative
hypothesis
of
is conducted. The calculated F statistic is compared with the
critical values provided by Pesaran et.al (1999). If the calculated F statistic lies above the
upper bound, the null hypothesis of no cointegration is rejected. In other case, the null
hypothesis can be accepted if F statistic below the lower bound. If the existence of a
cointegration relationship is identified, then following cointegration model is projected:

The selection of the orders of lags in ARDL model is very important which is guided by
Akaike Information Criterion (AIC). Furthermore, the properties of the residuals are checked
to ensure the absence of serial correlation. Finally, the dynamic short-run coefficients for the
error correction representation are estimated according to;

43

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

where ECMt-1 is the error correction term resulting from estimated long run equilibrium
relationship;

and
is the coefficient represent the speed of adjustment to long run equilibrium i.e. the
percental monthly correction of a deviation from the long run equilibrium the month before.
3. Empirical Results
The Augmented Dickey Fuller (ADF) and Philips-Perron (PP) tests results are shown in Table
1. This tests shows that RIMP, RELPR, GDP are to be integrated of order one, I(1), except for
measures exchange rate volatility (VOL). VOL is to be integrated of order zero, I(0).
Evidently, composition of I(0) and I(1) variables provides a good reason for using the bounds
test approach (ARDL model).
Table 1. ADF and PP tests of the series
Variable

ADF test with intercept

Philips-Perron test with intercept

Level

First Difference

Level

First Difference

RIMP

-0.861

-2.906**

-1.912

-18.695*

RELPR

-1.665

-5.889*

-1.383

-9.185*

GDP

-1.366

-8.245*

-1.462

-7.136*

VOL

-7.441*

-15.659*

-7.484*

-67.973*

Critical values are: -3.483 (for 1% level), -2.887 (for 5% level), -2.581 (for 10% level). *,**
and *** indicates significant at 1%, 5% and %10 level respectively.
In the first stage of the ARDL procedure, the order of lags on the first differenced variables
for eq. (4) is usually obtained by means of Akaike Information Criterion (AIC). Given that we
are using monthly observations, we experimented up to 8 lags on the first-difference of each
variable and decided to choose 2 lags length.

44

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

Table 2. Lag Lengths for Bounds Test
Lag Length

AIC

Breusch-Godfrey
(Prob.)

8

6,9658

0.142

7

6,9673

0.571

6

6,9036

0.734

5

6,9024

0.108

4

6.8588

0.104

3

6.7958

0.413

2

6.7951

0.507

1

6.7976

0.401

LM

Test

In Table 3, the results of the bounds co-integration test demonstrate that the null hypothesis of
against its alternative is easily rejected at the 5% significance level. The computed F-statistic
of 4.738 is greater than the lower critical bound value of 3.49; thus indicating the existence of
a steady-state long-run relationship among RIMP, RELPR, GDP and VOL.
Table 3. Bounds Test for Cointegration Analysis
K

3

Bounds F test

Critical Values
Lower Bound

Upper Bound

%90 level

2.97

4.00

%95 level

3.49

4.58

%99 level

4.56

5.83

4.738

Diagnostics
R2=0.440

F-Statistics=5.398 (0.000)

Breush-Godfrey
(0.451)
Ramsey
(0.577)

LM=1.59 Jarque-Bera=10.307 (0.005)

D-W Stat=1.938
White Test=
(0.928)

7.872

RESET=0.312

Given the existence of a long-run relationship, in the next step we used the ARDL
cointegration method to estimate the parameters of ARDL (1,0,1,1) model. GDP and VOL
45

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

variables display the expected signs for the regressors and they are highly statistically
significant. The results of long run test suggest that the demand for imports in Turkey has not
been affected by an increase in the relative price level of import. Because, Turkey mostly
imports goods that are essential for continuing economic activity like petroleum products and
raw materials.
Table 4. ARDL (1,0,1,1) Model and Long Run Coefficients
Variable

Coefficient

t-stat

Constant

-33.426

-3.758*

RIMPt-1

0.331

3.763*

RELPR

0.139

0.825

GDP

2.48E-06

0.507

GDPt-1

8.73E-06

1.843*

VOL

-0.069

-1.996**

VOLt-1

0.034

1.002

Constant

-50.002

-3.815*

RELPR

0.208

-0.989

GDP

1.676E-05

3.763*

VOL

-0.051

-3.994*

F-Statistics=157.948 (0.000)

D-W Stat=2.043

Coefficients for Long Run

Diagnostics
R2=0.892
Breush-Godfrey
(0.636)
Ramsey
(0.278)

LM=0.97 Jarque-Bera=13.375 (0.001)

White Test=3.279 (0.785)

RESET=1.184

*, **and *** denote significance at the1%, 5% and 10% level, respectively.
Error Correction Model (ECM) is employed to check the short run relationship among RIMP,
RELPR, GDP and VOL. The t-statistics of ECM is statistically significant which shows that
there is short run relationship among variables and results are incorporated in Table 5. The
coefficients of error correction term represent the speed of adjustment of this variable back to
its long- run value following a shock. 81% of any deviation from the long-run equilibrium is
corrected every month.
46

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

Table 5. Error Correction Representation of ARDL Model
Variable

Coefficient

t-stat

Constant

-0.171

-0.254

ECMt-1

-0.816

-5.039*

RIMPt-1

0.119

0.913

RELPR

0.321

0.688

RELPRt-1

0.376

0.806

GDP

3.73E-06

0.775

GDPt-1

3.61E-06

0.769

GDPt-2

8.93E-06

1.918***

VOL

-0.077

-2.687*

F-Statistics=7.984 (0.000)

D-W Stat=2.061

Diagnostics
R2=0.365
Breush-Godfrey
(0.182)
Ramsey
(0.190)

LM=1.79 Jarque-Bera=7.388 (0.024)

White Test=1.182 (0.316)

RESET=1.168

*, **and *** denote significance at the1%, 5% and 10% level, respectively.
In order to check for parameter constancy, we employ the CUSUM stability test to the
estimated ARDL model.
Graph 1. Stability tests for Short Run ARDL (ECM) Model
30

40

2

3

1

2

20
0

30

10

1

-1

0

-2

-1

-3

-2

0

20

-10

-4
01

02

03

04

05

06

07

08

09

10

-3
01

02

03

Recursive C(1) Estimates
± 2 S.E.

10
50

0

04

05

06

07

08

09

10

01

02

03

Recursive C(2) Estimates
± 2 S.E.

0

04

05

06

07

08

09

10

08

09

10

08

09

10

Recursive C(3) Estimates
± 2 S.E.

200

.00006

100

.00004

0

.00002

-50
-100

-10

-100

.00000

-200

-.00002

-300

-.00004

-150
-200

-20

-250
01

02

03

04

05

06

07

08

09

10

01

02

03

Recursive C(4) Estimates
± 2 S.E.

-30

.00004
.00002

-40

04

05

06

07

08

09

10

01

02

03

Recursive C(5) Estimates
± 2 S.E.

04

05

06

07

Recursive C(6) Estimates
± 2 S.E.

.00004

.6

.00002

.4

.00000

.2

.00000

2001

2002

2003

2004

2005

2006

2007

2008

2009 2010

-.00002
-.00002

-.00004

CUSUM

5% Significance

-.00006
02

03

04

05

06

07

Recursive C(7) Estimates
± 2 S.E.

(a) CUSUM Plot for the estimated ARDL
Model

.0

-.00004
01

08

09

10

-.2
01

02

03

04

05

06

07

Recursive C(8) Estimates
± 2 S.E.

08

09

10

01

02

03

04

05

06

07

Recursive C(9) Estimates
± 2 S.E.

(b) Recursive Coefficient Test for stability of ECM
47

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

The CUSUM plot for the model is shown in Graph 1 (a). As can be seen, the plot is within the
5% critical bounds. Furthermore, we conduct the Recursive Coefficient Test to confirm the
stability of parameters see Graph 1 (b). As the coefficients do not display significant
variation as more data is added to the estimating equation, it is a strong indication of stability.
For the model, the stability tests show an overall constancy of the cointegration space.
4. CONCLUSION
In this paper, we have analyzed real import demand for Turkey using available monthly time
series data from 2000:01 to 2010:05. It could be concluded from this study that there is a long
run relation among import demand, relative prices, real GDP and real exchange rate volatility.
CUSUM and Recursive Coefficient Tests also indicate that there exists a stable import
demand function. By employing an error correction framework, we also obtain estimates for
the speeds of adjustment to long run equilibrium and short run elasticities for the import
demand of Turkey. Therefore, it found that import demand of Turkey is positively affected by
real GDP indicating that it is growth driven. Further, the results show that relative price level
has no significant effect on import demand, which is quite obvious for growth driven
economy.
Results of the study also disclose that real exchange rate volatility of local currency has
significant and reverse effect on import demand. The import demand of Turkey is sensitive
and elastic (long run elasticity is -0.051 meanwhile short run elasticity is -0.077) to real
depreciation and its volatility. The short-run dynamics assessed by estimation of the error
correction models indicate an average adjustment coefficient of -0.82. For sustainable foreign
trade policy (mediately sustainable economic growth), Central Bank of the Republic of
Turkey should conduct more stable exchange rate policy.
REFERENCES
Alam, S. and Ahmed, Q.M. (2010) Exchange Rate Volatility and Pakistan’s Import Demand:
An Application of Autoregressive Distributed Lag Model International Research, Journal of
Finance and Economics, 48, 7-22.
Anderton, R. and Skudelny, F. (2001) Exchange Rate Volatility And Euro Area Imports,
European Central Bank Working Paper, 64.
Arize, A. C. (1998) The effects of Exchange Rate Volatility on U. S. Imports: An Empirical
Investigation, International Economic Journal, 12(3), 31-40.
Arize, A.C. and Shwiff, S.S. (1998) Does Exchange-Rate Volatility Affect Import Flows In
G-7 Countries? Evidence From Cointegration Models, Applied Economics, 30, 1269-76.
Aydın, M.F., Çıplak, U. and Yücel, E.M. (2004) Export Supply and Import Demand Models
for the Turkish Economy, Research Development Working Paper No: 04/09, The Central
Bank of the Republic of Turkey.
Baum C.F., Caglayan M. and Ozkan N. (2004), Nonlinear Effects of Exchange Rate Volatility
on the Volume of Bilateral Exports, Journal of Applied Econometrics, 19, 1-23.
Bollerslev, T. (1986), Generalized Autoregressive Conditional Heteroskedasticity, Journal of
Econometrics, 31, 307-27.
48

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

Engle, R.F. (1982) Autoregressive Conditional Heteroscedasticity with Estimates of the
Cariance of UK Inflation, Econometrica, 50, 987-1008.
Erden, L. and Sağlam, G. (2009) Türkiye’de Döviz Kuru Oynakliğinin Sektörel Ithalata
Etkileri: Bir Ardl Ithalat Modeli Analizi, H.Ü. İktisadi ve İdari Bilimler Fakültesi Dergisi,
27(2), 19-44.
Gül E. and Ekinci A. (2006) Türkiye’de Reel Döviz Kuru İle İhracat ve İthalat Arasındaki
Nedensellik İlişkisi: 1990 – 2006, Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, 16, 165190.
Hwang H. and Lee, J. (2005) Exchange Rate Volatility and Trade Flows of the U.K. in 1990s,
International Area Review, 8(1), 173-182.
Pesaran, M.H. and Shin Y. (1999) An Autoregressive Distributed-Lag Modelling Approach to
Cointegration Analysis, in: Strom, S.(Ed.), Econometrics and Economic Theory in the 20th
Century, Camridge University Press, Cambridge.
Pesaran, M.H., Shin, Y. and Smith, R.J. (2001) Bounds Testing Approaches to the Analysis of
Level Relationships, Journal of Applied Econometrics, 16(3), 289-326.
Sarı A. (2010) Döviz Kuru Oynakliğinin Ithalata Etkileri: Türkiye Örneği, İstanbul
Üniversitesi Iktisat Fakültesi Ekonometri ve İstatistik Dergisi, 11, 31–44.

Cox Regression Models with Time-Varying Covariates Applied to Survival Success of
Young Firms (*)
Aygül Anavatan, Murat Karaöz
Akdeniz University, İİBF, Department of Econometrics
07058, Kampus, Antalya, Turkey
E-mails: aygulanavatan@akdeniz.edu.tr, mkaraoz@akdeniz.edu.tr
Abstract
Cox proportional hazards model assumes that independent variables remain constant
throughout the observation period. Model can give biased results in cases which this
assumption is violated. One of the methods used modelling the hazard ratio in the cases that
the proportional hazard assumption is not met is to add a time-dependent variable showing the
interaction between the predictor variable as parametric function of time. In this study, we
investigate the factors that affect the survival time of the firms and the time dependence of
these factors using Cox regression considering time depedent independent variables.

(*) This paper is an extension to the findings of the scientific research project “The Factors Affecting
Survival and Growth Performance of Newly Established Enterprises in Business Incubators: A Survey
on the KOSGEB Business Development Centers (İŞGEM)”, 109K139, which has been funded with
grant from TÜBİTAK. We also acknowledge the administrative support to the project from KOSGEB.
49

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                <text>Since 2001 financial crisis, Turkey has adopted fluctuating exchange rate regime in order to  make the economy stronger against external shocks. This has lead to a high volatility of  Turkish lira against to foreign currencies. Therefore, it became essential for policy makers to  evaluate the potential effects of exchange rate volatility on international trade. The purpose of  this study is to provide new evidence on the effects of exchange rate volatility on the import demand of Turkey along with income and price elasticities. Our data cover the period 2010:01  to 2010:05. We, initially, employed a GARCH model to evaluate exchange rate volatility one  of the independent variables that estimate real import. The study also includes conventional  determinants such as relative price level of imports and real GDP. Afterwards, our paper  investigates long-run and short-run relationship between real imports and its determinants by  using ARDL error correction model. The empirical results indicate that real exchange rate  volatility of local currency has significant and reverse effect on import demand.  Keywords: Exchange rate volatility, Import demand, GARCH model, ARDL error correction  model, Turkey.</text>
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                    <text>3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

Yusof, S.A. (2010). Globalization and the Malaysian labor market: an empirical investigation.
Journal of Economic Cooperation and Development, 31 (1), 17-40.

Factors Affecting The New Vehicle Registration In The Eu Countries
Cumhur Erdem1, Şaban Nazlioğlu2
1Department of Economics ,Gaziosmanpaşa University, Tokat-Turkey
2Department of Econometrics, PamukkaleUniversity, Denizli-Turkey
E-mails: Cumhur_erdem@yahoo.com,snazlioglu@pau.edu.tr
Abstract
Theobjective of this study is to determine whether economic factors (namelyprice, consumer
preferences, consumer income, interest rate, fuel prices, industrial production, and trade)have any
explanatory power on new vehicle registry in the EU member countries. To meet this objective, a
panel cointegration analysis was applied to the panel of thirteen EU countries for the time period
spanning from January 1999 to August 2010. This study concludes that while the vehicle sales in
the EU are determined by the macroeconomic factors instead of the factors in the demand theory,
the consumer preferences are impetuses for passenger car sales in the EU countries.
Keywords: newvehicle sales, demand theory, macro economic variables, EU countries, panel
cointegration,
1. INTRODUCTION
Automotiveindustry has become very dynamic and competitive sectors on a global scale in recent
years. Since the industry is considered as a crucial contributor to economic growth, it has been
observed that most of the developed countries (such as. the USA, Germany, France, UK, Italy,
Spain and South Korea) and many of the less developed ones (such as China, India, Malaysia,
Thailand) have policies for becoming major players on world market by improving their own
industry. Therefore, prediction of new vehicle registry is of great interest for policy makers,
legislators, transport and urban planners, and traffic engineers in nations whose economies highly
depend on the vehicle industry because the prediction of future vehicle registry has a vital
importance in terms of forecasting national accounts as well as future energy and infrastructure
requirements (Abu-Eisheh and Mannering, 2002). Predicting the new vehicle registration and
having information about the determinants of the vehicle demand has also crucial importance for
the strategic planning of vehicle manufacturers.
The industryplays a vital role in the economies of European Union (EU) member countries, the
world’s largest vehicle producer and playground for a highly competitive and innovative
468

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

industry, in terms of manufacturing, employment, exports, Rersearch&amp;Develpment and
government revenue (European Automobile Manufacturers’ Association (hereafter ACEA),
2011). As of 2009,Germany is the largest vehicle producer (5.2 million units) in the EU followed
by Spain, France, United Kingdom (UK), Italy, Czech Republic, and Poland (ACEA, 2011).
Vehicle production and demand in most of the countries (including the EU) show upward and
downward trends from time to time depending on the changes in economic conditions. Wad
(2009) stated that “the effect of the global crisis came immediately with the stop for consumer
credit and rapidly declining consumer confidence hitting in particular durable and expensive
purchases like automobiles”. Even though 14.1 million new cars were registered in the EUby
2009, the automotive industry experienced the biggest decline in EU car sales since 1993. New
passenger car registrations decreased by 9.5% compared to the pre-crisis levels of 2007 (1.6%
compared to 2008) and commercial vehicle registrations declined by 32.4% compared to
2008(ACEA, 2011).
Due to the significance of the vehicle industry on the economies of EU member countries, from
both policy makers and manufacturers’ perspectives, there is a need to establish a policy
framework that grows the automotive industry. In this context, it is important to determine the
factors affecting the new vehicle registry in EU member countries. However, the empirical
attempts on the determinants of the vehicle sales in the EU countries are very scarce and this gap
in the literature provides room for examining the factors affecting the new vehicle sales in the EU
countries. This paper thereby aims at addressing to which extent the economic factors have
impact on the number of new vehicle registry in EU countries. To meet this objective, a panel
data analysis was applied to the panel consisting of thirteen EU countries for the period January
1999-August 2010.
2. Literature review
There are a limited number of studies in the literature related to the determinants of vehicle
demand. In an early study, Abu-Eisheh and Mannering (2002) analyzed the determinants of
automobile import in West Bank and their estimation and simulation results showed that
population/employment, economic growth, oil prices, exchange rates, and governmental policies
have relative importance on the importation of automobiles. They concluded that much of the
growth in automobile ownership is determined by economic growth.
Lord and Sahito (2010) analyzed whether yen-for-dollar exchange rate and gasoline prices have
impact on the demand for Japanese cars in the US and found that demand for Japanese imports is
positively correlated with the gasoline prices. They also found a positive relationship between the
yen-for-dollar exchange rate and imports after 1988.
Alper and Mumcu (2007) estimated the demand for new automobiles in Turkey and found that
the origin of automobile’s country and quality have impacts on the demand for automobile in
Turkey and found that the demand for new automobiles is price inelastic in the short run.
Mannering (1988) conducted a study to determine how consumers in the USA value interest rates
in their new car choice decisions. His findings shows that consumers tend to overvalue interest
rates relative to their true worth, proving the success of interest rate incentive programs.
469

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

McManus (2007) hypothesized that there is a link between gasoline price and selling price of
automobiles in the USA and to reveal the existence of this link, he regressed the aggregate
automobile prices on the number of independent variables including the interest rates. He found
that interest rates has negative impact on the price of automobiles and concluded that since
interest rate has negative impact on the automobile sales, automobile manufacturers overcomes
this effect by reducing the selling price of automobiles.
Dotseyand Reid (1992)tested the effectiveness of interest rates, proxied for the monetary policy,,
and oil prices in economic activity for the USA and concluded that both tight monetary policy
and oil price increases are statistically related to the declines in economic activity. Beck (2003)
investigated the difference in consumers' responses to changes in the price of automobiles and
changes in the level of the interest rate for automobile loans in USA and found that consumers
respond to price changes rather than interest rate changes when purchasing a new automobile. His
estimation results showed that there is a statistically significant and negative relationship between
auto-demand and both interest rate and price variables. As expected, they found a positive and
statistically significant positive relationship between auto-demand and disposable income.
3. Empirical Model and Data
To examine the determinant of new vehicle registrations in the EU, the demand model which is
augmented with the macro-economic aggregates is described as follows:

ln NVit   0  1 ln Pit   2 ln CCI it   3 yit   4 iit   5 ln FPit   6 ln IPI it   7 ln XM it   it

(1)

where i stands for the EU country, t refers to time period, NV is new vehicle sales, P is price of
vehicles, CCI is consumer confidence indicator (consumer preferences), y is consumer’s
disposable income,i is interest rate,FP is fuel prices (diesel prices for the commercial vehicles,
gasoline prices for the passenger cars), IPI is industrial production, and XM is total trade.
For new vehicles, four particular segments are considered in the estimations. The number of new
registry for passenger cars (PC), light commercial vehicles (LCV) up to 3.5t - (excluding minibuses up to 3.5t), commercial vehicles (CV) over 3.5t - (excluding buses&amp;coaches over 3.5t),
heavy commercial vehicles (HCV) over 16t - (excluding buses&amp;coaches over 16t) were used for
the dependent variables.
The independent variable price is one of the variables that represents the price of vehicles. In
equation (1), the sign of the coefficient on the price is expected to be negative due to the demand
theory which postulates that the quantity demanded is a negative function of the price.
One of the important contributions of this study to the empirical literature is to determine the
sensitivity of the new vehicles sales to the consumer confidence indicator. Consumer confidence
indicators were formulated in the late 1940's by George Katona at the University of Michigan as
a way to include empirical measures of consumer expectations into the models of spending and
saving behavior. The demand model described above includes a measure of the consumer
confidence indicator to accounts for changes in consumers’ preferences due to the current
economic condition, recessions or expansions, which effect consumers' decision to buy a car.
Concerning the theory of demand, this variable can be used as proxy to measure the consumers’
preferences (Beck, 2003). With regard to the expected sign of the consumer confidence indicator,
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the views are not unambiguous about to what extent the consumer confidence affects the demand
of a good. On the one hand, a positive relationship is expected between new vehicle registration
and consumer confidence indicators due to fact that optimistic consumer confidence may
encourage consumers to make large expenses and to increase the tendency for borrowing. On the
other hand, pessimism may cause consumers to decrease their expenditures and to make more
strategic financial decisions.
The consumer income is one of the traditional determinant of a good consumed. The demand
theory assumes that an increase in demand for a good is positively associated with an increase in
consumer income. In this study, the growth rate of per capita income is used as a proxy for the
consumer income.
Another independent variable representing the price of automobiles is interest rate that is
included into the model to determine whether macroeconomic instability has any explanatory
power on the new vehicle registry in the EU member countries. As a durable good, it is expected
that the demand for vehicles is affected by the real interest rates. Accordingly, a negative
relationship between interest rate and vehicle sales is expected due to fact that higher interest
rates mean higher costs of borrowing for loans.
The fuel prices may be one of the important factors in explaining the fluctuations in new vehicle
sales. High oil prices are expected to be negative effect on the consumer demand for the vehicles.
According to Lee and Ni (2002), both the demand and supply of oil-sensitive industries are
affected after an oil price shock. They also emphasized that the vehicle industry is negatively
affected by oil price shocks and that the long run effects of oil price shocks will results in a
weakening demand for full-size cars or opting for alternative means of transportation.
It was hypothesized that worldwide economic conditions are expected to have impact on demand
for commercial vehicles. For the commercial vehicles, industrial production index and trade
volume were added to the models as independent variables to determine the effectiveness of
economic activities on vehicle demand. It is expected that there is a positive relationship between
demand for commercial vehicles and both industrial production and trade volume. It is expected
that the demand for the vehicles is expected to rise as the cargo transportation increases with the
growing economic activity in the sectors such as the construction, agriculture, chemical, mining
and service.
This study covers the monthly data spanning from January 1999 to August 2010 for 13 EU
countries (Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands,
Portugal, Spain, Sweden, and United Kingdom). The starting date of time period and the crosssectional dimension of the panel are restricted to availability of the variables in concern for the
EU countries. The monthly data for the new registration of vehicles, short-term interest rates,
harmonized index of consumer prices were obtained from EUROSTAT databank. To reflect
relative movements in the average aggregate price level for new vehicles, motorcars inflation is
measured by harmonized index of consumer prices (2005=100). We observe seasonal cycles in
the passenger cars and therefore the seasonally adjusted observations for this variable were used
in the analysis. The monthly observations for the consumer confidence indicators, industrial
production index, trade volume in goods were obtained from OECD databank. Trade volume
(export+import) was indexed by taking January 2005=100 as the base time. Since monthly data
for the growth rate of per capita income is not available for the countries in hand, the quarterly
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data for the growth rate of per capita income retrieved from OECD database and was transformed
to monthly observations by means of cubic spline interpolation method (PROC EXPAND
procedure in SAS). The fuel prices are measured as including taxes and duties and were obtained
from European Commission Oil Bulletin.
4. Methods and Findings
In order to search for the long-run relations among the new vehicle sales and their determinants
in equation (1), this study utilizes panel cointegration methods. The justification behind the use of
panel cointegration analysis is due to the fact that panel data methods are more powerful than
times series analysis since the panel data gets additional information from the cross-sectional
dimension in addition to the time series dimension.
In the first step of our empirical analysis, unit root properties of the series are investigated via
four panel unit root tests developed by Breitung (2000), Levin et al. (2000), Im et al. (2003), and
Hadri (2000). The panel unit root analysis indicates that while the variables of interest have unit
root in their level forms, they are stationary in the fist-difference form76. The unit root analysis
therefore implies that the variables may be cointegrated in the long-run, which provide a room to
continue the empirical analysis with the examination of the cointegration properties of the
variables.
To analyze the existence of the long-run equilibrium relationship among the variables in
question, several panel cointegration tests are developed in McKoskey and Kao (1998), Kao
(1999), Pedroni (1999). The test of McKoskey and Kao (1998) and of Kao (1999) strictly
assumes a homogenous panel cointegration vector for the panel. Pedroni (1999) relaxes this
assumption by allowing heterogeneous cointegration vectors among cross-sectional units of the
panel.
To test for the null of no-cointegration in the panel, Pedroni (1999) developed the seven
cointegration statistics which are asymptotically distributed as standard normal77. First, four
statistics are based on the within-dimension approach which pools the autoregressive coefficient
across different members for the unit root tests on the estimated residuals. The next three
statistics are based on the between-dimension approach which averages the individually
estimated coefficients for each member in the panel.
The results from the panel cointegration tests are reported in Table 1. The findings strongly
support that the new sales of commercial vehicles, light commercial vehicles, and heavy
commercial vehicles in the EU are cointegrated with the prices, the consumer confidence index,
the interest rate, the real income growth, the diesel prices, the industrial production, and the trade
76See Pedroni (1999) for further details and mathematical representation of the statistics.
77Single-family homes are unattached houses and townhouses, including individually owned and
operated housing units as well as single-family townhouse condominiums. Currently, some 66 percent of
all U.S. housing consists of single or one-family homes (Listokin, D. and Burchell, R.W., Housing (shelter),
Microsoft® Student 2009 [DVD], Redmond, WA: Microsoft Corporation, 2008).
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�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

volume. Similarly, the passenger car sales tend to be move together in line with the changes in
the prices, the consumer confidence index, interest rate, the consumer income, and the gasoline
prices. The existence of the cointegration relations is also implies that the short-run deviations
from the steady-state equilibrium in the estimated demand models for the vehicles are corrected
over time. Accordingly, the policy makers in the EU countries may not quickly react to the shortterm shocks to the new vehicle sales.
Table 1: Results for panel cointegration tests
Statistic

Commercial
vehicles (CV)

Light commercial
vehicles (LCV)

Heavy commercial
vehicles (HCV)

Passenger
Cars (PC)

6.02
-29.37
-30.71
-28.24

6.42
-21.94
-24.80
-22.14

5.92
-28.30
-29.52
-27.69

12.92
-27.37
-29.19
-22.99

-30.48
-35.20
-32.05

-23.79
-29.68
-26.88

-29.28
-33.64
-31.29

-28.63
-31.81
-27.01

Within-dimension
Panel v-stat
Panel rho-stat
Panel pp-stat
Panel adf-stat
Between-dimension
Group rho-stat
Group pp-stat
Group adf-stat

The critical value at 1 percent level of significance is 1.96 for panel v-stat and -1.96 for other statistics. All
the statistics are statistically significant at 1 percent level of significance.

The existence of the cointegration among the variables arises the question of to what extent the
explanatory variables influence the new vehicle sales in the long-run. To estimate the long-run
cointegration parameters, panel ordinary least squares (OLS), panel dynamic OLS (DOLS) and
panel fully modified OLS (FMOLS) have been extensively utilized. Since these estimators are
asymptotically equivalent, the choice among the methods depends upon their performance in
finite samples (Banerjee, 1999). Monte Carlo experiments carried out by Kao and Chiang (2000)
show that panel DOLS outperforms both panel OLS and FMOLS estimators. The recent Monte
Carlo study of Wagner and Hluoskova (2009) indicate that the panel DOLS estimator
outperforms both single- and system-equation panel cointegration methods. We therefore
estimate the panel cointegration parameters by the group-mean panel DOLS estimator developed
by Pedroni (2001). The panel DOLS estimator of Pedroni (2001) is flexible in examining crosscountry heterogeneity in the panel as well as in providing the mean value of the panel
cointegrationcoefficient.
Estimation of the cointegration parameters from the group-mean panel DOLS approach is
computationally simple that the following regression model is estimated with the OLS for each
member of the panel.

yit   i   i xit 

K ii



k   K ii

ik

xit k  it
(2)

wherey denotes the dependent variable, x is the matrix of the explanatory variables (lnP, lnCCI, i,
y, lnFP, lnIPI, lnXM), ∆ is the first–difference operator, -K and K are leads and lags to be
473

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

N

ˆ *  N 1   i



i 1
determined. The panel cointegration parameter is constructed as
where i is the
cointegration parameter obtained from the individual OLS estimation of equation (2). Finally, the
N

associated t-ratio for the panel cointegration parameter is derived as

t ˆ *  N 1 / 2  t ˆ
i 1

.

The results for the panel cointegration estimations are reported in Table 2. Findings indicate that
although some of the cointegration parameters appear to be insignificant, they have the expected
signs. More specifically, while the commercial and heavy vehicles are negatively affected from
interest rates, they are positively associated with a rise in the industrial production and in the total
trade. For the light commercial vehicles, consumer confidence, income, and trade are found to be
significantly positive. When we turn the passenger cars, it is found that while the passenger car
sales are positively determined by the consumer confidence and the income,it is negatively
determined by the interest rates.
Table 2: Results for panel cointegration estimation
Commercial
vehicles
lnP
lnCCI
I
Y
lnFP
lnIPI
lnXM

-1.74 (1.47)
0.44 (0.73)
-0.04 (3.04) ***
0.06 (0.95)
-0.06 (0.74)
0.34 (2.38) ***
0.83 (3.40) ***

Light
commercial
vehicles
-0.26 (1.49)
1.16 (2.15) **
-0.01 (0.98)
0.05 (2.31) **
-0.43 (3.35)
0.90 (1.36)
0.30 (2.80) ***

Heavy
commercial
Vehicles
-1.23 (0.41)
0.10 (0.46)
-0.05 (3.36) ***
0.03 (0.11)
-0.19 (1.24)
0.46 (3.40) ***
1.20 (4.28) ***

Passenger
Cars
-0.06 (1.28)
0.75 (1.66) *
-0.01 (2.18) **
0.02 (1.97) **
0.05 (0.08)

Figures in parentheses are the absolute t-statistics. ***, **, * indicates the significance at 1, 5, and 10
percent level of statistical significance.

5. Conclusions and Policy Implications
In this study, we determine to what extent the economic variables affect the new vehicle sales in
the selected EU countries over the period January 1999-August 2010 by means of panel
cointegration analysis. The empirical results for the vehicles show that the vehicle sales are
strongly associated with higher industrial production and trade. For the passenger cars, we find
out that the passenger car sales are basically determined by the consumer preferences.
The panel cointegration analysis provides important implications about the vehicle sales in the
EU. First of all, the macro economic variables such as interest rate, industrial production, and
trade appear to be more pronounced factors in the fluctuations of the vehicle sales.

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REFERENCES
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Kao, C. and Chiang, M.H. (2000)On the estimation and inference of a cointegrated regression in
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                    <text>3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

Significance Of Fairs For Marketing Activities
Cengiz Funda, Gürkanlar, Esin
Akdeniz University Alanya Faculty of Business
E-mails: cengizfunda@akdeniz.edu.tr, esingurkanlar@akdeniz.edu.tr
Subject: This study aims to set forth the significance of fairs in marketing activities through
determining the relevant attitudes of participant companies.
Abstract
This study aims to set forth the significance of fairs in marketing activities through determining
the relevant attitudes of participant companies. To this end, a questionnaire comprising of 22
questions was devised to collect data for the research. The questionnaire was used during the
“2011 Antalya Anfaş Hotel Equipment” fair organized in “Antalya Expo Center”. The
questionnaires were given to and filled in by the company staff working in the booths allocated to
the participant companies. Among 150 questionnaires completed 116 were deemed eligible to be
used in this research. Analysis made in the light of the data collected as a result of the research
revealed that fairs have a significant role for the marketing activities of participant companies. It
has been determined that fairs offer significant advantages to companies especially in the
promotion of existing products and conducting of market analysis for the new products.
Keywords: Fair, Marketing, Marketing Tool, Promotion Mix
1.INTRODUCTION
Competition is increasing as a result of globalization and technological developments and
consequently marketing activities have become more important than product quality and features,
which in turn has increased the function of and the need for marketing. Therefore, the
significance of fairs are increasing for marketing managers since such events can fully respond to
the current needs, enable the use of many interpenetrating marketing instruments such as
advertisements, promotion, public relations and direct marketing and ensure that a single message
is delivered to the consumer. This research aims at dwelling upon the significance of fairs
through determining the role they play for company marketing activities, and benefits they offer
to the companies that use fairs as effective marketing instruments.
2.General Overview of the Term Fair
The word fair is originally derived from the Latin word “fariae”, which means festival or fest
(Koldaş 2006). In general terms fairs are publicity activities scheduled to take place regularly,
usually at the same venue, where tradable goods or services, technological developments,
information and innovation are promoted aiming at finding new markets and sales opportunities,
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�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

technical cooperation, establishment and development of potential commercial networks. Fairs
are among the most significant marketing communication instruments through which companies
offer their goods and services to visitors, and potential buyers and sellers meet and have
individual contacts with each other (Okay 2000). Fair organization business is growing and
expanding globally. Almost 9000 fairs are organized every year in around 120 countries (Sülün
2004). The largest and most modern fair venues are located in Europe. Germany is the leading
country in Europe and in the world, where high-quality fair organizations take place. Almost 400450 fairs are organized every year in Germany. In this respect Germany is followed by France,
Italy and the United Kingdom in Europe (Sülün 2004).
3.Link between Fairs and Marketing
Diversified product and application options have extremely complicated the process of selection
for the buyer, and have made it essential to have a single platform for comparing all options. In
national and international competition close customer relations have become the most important
instrument in success strategy (TOBB 2012). Fairs are the marketing instruments which appeal to
five senses of the individual and provide unique features since they are three dimensional unlike
other sales development activities. Furthermore, fairs are effective sales development instruments
which allow all promotion activities to be collectively used at once such as individual sales
activities actively used via individual contacts with customers, public relations activities actively
used via news coverage in the press, advertisement activities actively used before, during and
after the fair organization via advertisements about the fair (Koldaş 2006). Fairs serve for two
main purposes; the first one is that fairs function as a marketing instruments for its participants.
Participants in fairs introduce their products to the customers and try to conclude trade
agreements. The second purpose of fairs is that they contribute to the development of
professional networks and sales while keeping a pulse on commercial and organizational markets
under the warm atmosphere created by the fair (Çakıcı 2004). Almost no marketing instrument
but fairs have the capability of providing individual contact with the customer in addition to the
introduction of the firm and its products (Göksel and Sohodol 2005). Studies conducted in this
field reveal that customers which could not be reached by sales staff under normal circumstances
can be easily reached by fairs, each visitor spends an average of 22 minutes in every booth, and
85% of them take their final decisions right there, and in terms of costs fairs are less expensive
than individual sales visits (Philip, 1994). According to a research made on firms participating in
fairs, the main reasons why participant firms (n:201) opt for fairs can be listed as follows: 89%
sell products and 81% raise awareness on the product. The third reason is to have contacts with
existing customers (52%). Other reasons might be listed as; fulfill the sales quota (37%),
penetrate into the market (34%), change perceptions (27%) and staff training (9%), respectively
(Çakıcı 2004). These data clearly underline that fairs are places where new networks can be built.
According to a research made, commercial fairs are the second most effective instrument after
individual sales, which has the strongest influence on decision making process of the industrial
consumers. (Herbg et al. 1997).

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4.The research
This study aims to set forth the significance of fairs in marketing activities through determining
the relevant attitudes of participant companies. By doing this, it is considered that the study will
contribute to the literature and the companies. A field research was conducted in the “2011
Antalya Anfaş Hotel Equipment” fair organized in “Antalya Expo Center. The first limitation on
the study is that it was conducted in an international fair organized only in the city of Antalya.
Due to limitations of time and cost, research sampling had to be restricted. A survey was devised
and used as an instrument of data collection. The survey consisted of two different questionnaires
which involved closed ended questions. The first section of the questionnaire consisting of 18
statements which uses the interval scale (1-absolutely disagree…5-absolutely agree),aims at
measuring the significance of fairs for marketing activities. To determine the reliability of this
scale Cronbach Alpha coefficient was used. Reliability of the scale was calculated as α= …... The
second section of the questionnaire aims at finding answers to how much budget participants
allocate to fairs, how many times they participated in fairs and in fairs abroad, and general
significance of fairs for the company and role of participants in the company. The research
subject group consists of 156 companies participating in the fair. Among these 156 companies,
150 participated in the research. Surveys were administered by researchers on individuals in
charge of companies’ fair booths and personal interviews were used as a supplementary
instrument. Among 150 filled-in questionnaires 116 were deemed eligible to be used for the
research, and the remaining 34 were excluded due to several reasons. Data collected through the
survey were transferred to the SPSS 14.0 package software and statistical analyses were made.
4.1.Findings
Findings obtained as a result of the research were classified under the following groups.
Information concerning the research participants and companies
Sectors that participated in the fair were mainly the food sector with 24,1%, textile sector with
22,4% and security sector with 19%. These sectors are followed by the electric-electronic with
13,8%, construction with 8,6%, chemical sector with 6%, press and media with 4,3% and
furniture sector with 1,7%. As regards the positions held by participants who filled in the surveys,
it has been observed that majority of the participants (50,9%) worked in the department of
marketing and sales. Other positions included the following: general director with 16,4%,
company owner with 13,8%, founder with 9% and other with 18,1%. It was found among the
companies selected for the research that rate of participation in fairs abroad was rather low
(14,7%), and majority of the companies (85,3%) did not participate in fairs abroad. As regards
the company budget allocated for fairs, it has been collected that 71,6% of the companies
allocated 1 to 20% of their budget to fair activities while 13,8% allocated “21 to 40%” of their
budget, 11,2% allocated “41 to 60%”, 3,4% allocated “61 to 80%” of their budget to the fair
activities. Annual rate of participation in fairs indicated that 77,6% of the companies participated
in “1 to 2 fairs”, 12,1% participated in “3 to 4 fairs”, 6% participated in “5 to 6 fairs”, 1,7%
participated in “7 to 8 fairs”, and 2,6% participated in “9 to 10 fairs”. Majority of the companies
(75%) indicated that participation in fairs was significant for the company while 15% stated that
it was highly significant. Among others only 1,7% stated that participation in fairs was
insignificant, and 7,8% stated that it was “neither significant nor insignificant”.
37

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

4.2.Fair Perception Factor Analysis
This phase of the research applies factor analysis to 18 statements concerning fair perception to
determine the internal clustering of variables. As a result of the analysis KMO value has been
found to be 0.792. If p value is (0.000), it is significant to conduct such an analysis. As a result of
the factor analysis four aspects have been determined as customer interaction, product publicity,
market analysis and information transfer, and total variance explanation of these four factors have
been found to be 74,4%. Reliability tests have been applied to the data collected, and Cronbach
Alfa value has been found as 0,835. Corelation, t-test and Anova tests have been used in the
analysis.
Table1. Analysis of Corelation among Variants
Budget
Share
allocated
to fairs
1

Amount of
fairs
participated
per year

Significance
attributed to
Fairs

Budget
Share
allocated to
fairs
Amount of ,375(**)
1
fairs
participated
per year
Significance ,318(**)
,287(**)
1
attributed to
Fairs
Interaction
,025
-,038
,519(**)
Publicity
,144
,067
,396(**)
Analysis
,052
,073
,448(**)
Info
,362(**)
,243(**)
,347(**)
Exchange
** Correlation is significant at the 0.01 level (2-tailed).

Interaction

Publicity

Analysis

1
,595(**)
,576(**)
,305(**)

1
,543(**)
,524(**)

1
,297(**)

Info
Exchange

1

As a result of the correlation analysis among factor ratings, a positive relation has been observed
among the budget share allocated to fairs, amount of fairs participated per year, significance
attributed to fairs and the belief that information transfer takes place in fairs. 1 unit increase in the
budget share allocated to fairs increases the amount of fairs participated per year by 37%, and 1
unit increase in significance attributed to fairs increases budget share allocated to fairs by 31%
and the amount of fairs participated per year by 28%. 1 unit increase in the belief that information
transfer takes place in fairs increases budget share allocated to fairs by 36% and the amount of
fairs participated per year by 24%. There is a positive correlation among the significance
attributed to the fairs and belief that fairs ensure interaction with customers (51%) and
information transfer (34%) and belief that fairs provide opportunities for product publicity (39%)
and market analysis (44%). There is also a positive correlation among the belief that fairs ensure
interaction with customers and enable product publicity (59%), the belief that fairs provide
opportunities for market analysis (57%) and information transfer (30%).
38

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

t-Test results of Factor Ratings concerning Participation in Fairs Abroad
Results of the t-test administered to determine whether participation by companies in fairs abroad
influence the factors significantly, indicate that according to 0,95 significance level, no
significant difference exists between beliefs on “Customer Interaction”, “Product Publicity and
Market Analysis”. However, there are significant differences concerning the belief that fairs
ensure “Information Transfer”. Accordingly, those who participated in fairs abroad (14.6%)
(A.O=3,70, S.S.= ,7806) considered fairs much more useful in terms of information transfer than
those who did not participate in fairs abroad (85.4%) (A.O=3,30, S.S= ,7356).
Anova Test results of Factor Ratings concerning Allocated Budget Share
Results of Anova analysis administered to determine whether the annual budget share allocated
for fairs influence the factors significantly, indicate that according to 0,95 significance level, no
significant difference exists between beliefs on “Customer Interaction and Market Analysis”.
However, there is a significant difference concerning beliefs regarding “Product Publicity and
Information Transfer”. Accordingly, those who allocate 61 to 80 % of their budget annually
(3,4%) (A.O=4,541, S.S= ,458) consider fairs much more useful in terms of product publicity
than those who allocate 1 to 20% of their budget on an annual basis (71,5%) (A.O=4,072, S.S=
,278). Similarly, those who allocate 61 to 80 % of their budget (A.O=4,25, S.S= ,500) consider
fairs much more useful in terms of information transfer than those who allocate 1 to 20% of their
budget on an annual basis (A.O=3,1767, S.S= ,6774).
5.CONCLUSION
Fairs are platforms where companies can implement the strongest marketing activities concerning
their products and services. It is no doubt that establishment of new business networks, rapid
feedback on products and services received through individual talks, strengthening of the
institutional and visual image of companies contribute to increasing sustainable competitiveness
of companies. To this end, the study aimed at determining the significance of fairs on marketing
activities as well as discovering the participant companies’ attitudes towards the fairs. The study
concluded that participants deem fair events significant and consider them as effective
instruments for marketing activities. However, despite what has been stated above, the study also
revealed that participation in fairs abroad and budget allocated to fairs need to be improved.
Increasing both the quantity and the quality of relevant studies in this field is deemed necessary
for underlining the significance of fair events in terms of marketing activities. Researchers of the
study plan to expand the scope of this study in order to cover larger participant groups in several
fairs in the future.
REFERENCES
Çakıcı A.C. (2004) Toplantı Yönetimi – Kongre, Konferans, Seminer ve Fuar Organizasyonu,
Detay Yayıncılık, Ankara.
Göksel A. B. and Sohodol Ç. (2005) Stratejik Fuar Yönetimi, Mediacat, İstanbul.
Herb P., O’haraf G. B., Palumba A. (1997) Difference Between Trade Show Exhibitors and
Non-exhibitors, Journal of Business &amp; Industrial Marketing, 12(6), 368.
39

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                <text>This study aims to set forth the significance of fairs in marketing activities through determining  the relevant attitudes of participant companies. To this end, a questionnaire comprising of 22  questions was devised to collect data for the research. The questionnaire was used during the  “2011 Antalya Anfaş Hotel Equipment” fair organized in “Antalya Expo Center”. The  questionnaires were given to and filled in by the company staff working in the booths allocated to  the participant companies. Among 150 questionnaires completed 116 were deemed eligible to be  used in this research. Analysis made in the light of the data collected as a result of the research  revealed that fairs have a significant role for the marketing activities of participant companies. It  has been determined that fairs offer significant advantages to companies especially in the  promotion of existing products and conducting of market analysis for the new products.  Keywords: Fair, Marketing, Marketing Tool, Promotion Mix</text>
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                    <text>3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

Lean Way Of Valuing Inventory
Cengiz, Emre
Akdeniz University ALTSO Vocational School
emrecengiz@akdeniz.edu.tr
Research Title:
Subject: This study illustrates the actual cost calculations for inventory valuation for lean
companies. The study will explain “the number of days method and unit quantity method” and
highlight their differences between the traditional inventory valuation methods.
Abstract
American manufacturers which are choosing are lean principles as their basic business model,
increasingly looking to lean thinking to improve productivity, reduce costs, enhance
flexibility, create better value for their customers, and raise profits, cash flow, and stock price.
The basic principles of lean thinking are based some solid factors namely profits are earned
by selling products; value streams deliver customer satisfaction; nonfinancial operational data
helps line workers manage business processes; real-time data is needed to enable process
improvement; idle time is okay if there are no customer orders to fill at the moment; the goal
of world-class organizations is to improve actual performance at a faster rate than
competitors; front-line employees are an asset that should be cross-trained and highly skilled.
Moreover, the cardinal rule of lean management is eliminating all unnecessary steps that
create waste. In this context, lean accounting seeks to reduce steps in transaction processing,
eliminate standard costs in favor of actual costs, and discontinue cost allocations. The
traditional mass production companies which are typically advocators of standard costing see
inventory as the largest current asset on traditional manufacturer s balance sheet and naturally,
a traditional manufacturer use their inventory asset for collateral for bank lines of credit.
Thus, lot of cash is tied up in the inventory.
The traditional manufacturer inventory valuation is not based on an actual cost system. For
instance, a company with inventory turns of 3.00 has four months of inventory on hand,
which means it must use the actual production cost system for the last four months to value
inventory. This absolutely obviates to maintain an actual cost system. On the other hand, lean
companies aim to eliminate work in process and finished goods inventory with high inventory
turns. A shrinking inventory value on a balance sheet based on real time cost information
which in turn becomes a smaller percentage of total current assets is a typically way of doing
for lean companies.
This study illustrates the actual cost calculations for inventory valuation. The study will
explain “the number of days method and unit quantity method” and highlight their differences
between the traditional inventory valuation methods.
Keywords: Lean Accounting, Inventory Valuation, Number of Days Method, Unit Quantity
Method
258

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

1.LEAN PRODUCTION
Since the early 1980s, the market conditions faced with intensive global competition have led
to many leading manufacturing companies to adopt new production approaches. Especially in
the most prominent of these approaches is the concept of lean production. Lean
manufacturing is a sophisticated approach that consists of quality systems, work teams,
cellular manufacturing, and supply management and so on. It integrates many management
applications. The core motivation behind the concept of lean production is working in synergy
with these applications in a continuous manner through progressive and high quality systems
according to customer demand but no or little waste at the end (Shah and Ward 2003,
Kennedy and Widener 2008).
Product / service features generate income but if only if the customer value to them. If the
added features do not add value in respect of the customer perspective, this will only create
waste. This kind of waste is especially a pure waste which the management should be striving
to prevent in order to gain a successful market share. The primary issue in developing product
/ service differentiation is using different customer preferences that add value not a bunch of
waste (McNair 2007).
Fuji Cho (Toyota Manager) defines waste as follows: “anything other than the minimum
amount of equipment, material, parts, space, and worker’s time which are absolutely essential
to add value to the product” (Huntzinger 2007). According to Ohno'ya Taiichi "Toyota
production system of the company lies on the basis of absolute waste prevention" (Grasso
2005). Prevention of waste provides significant improvements to the operation cost,
productivity, quality and timely delivery of products improvements (Woehrle and AbouShady, 2010). Lean approach is not a striving effort for a zero waste and creating a perfect
result. This approach is a never-ending journey of continuous improvement that seeks to
create better and less wasteful results than previously known methods (Shah and Ward 2003).
In other words, the lean production aims to decrease waste by increasing customer value
(Carnes and Hedin 2005). Then, it would be possible for the stakeholders to share these
earnings that lean creates (Grasso 2005).
Lean manufacturing aims to reduce labor force in the company, stock, defective products, the
factory occupied area, cycle time, scrap and rework costs and, at the same time leads to
increase productivity, quality and output. Such a restructuring, which would save time and
factory space, would provide product quality monitoring and improvement. Stock at all levels
may have a negative factor and thus, should be controlled (Carnes and Hedin 2005).
1.1.The Factors of Lean Production
If world-wide surveys conducted at the factory levels are considered, following applications
under the framework of lean production are observed (Jusko 1999):




259

Equipment set-up time efficiency
Facilitating the production of small batches of equipment and work stations arranged
in cellular production. A cell, which is in close proximity with another cell, thus,
provides a quick feedback between the operators and includes all activities that are
usually necessary for the production of a component or sub-components.
Manufacturing cells often consist of cross-trained employees to perform multiple
tasks.

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo





Just-in-time production / continuous production flow techniques are deployed to
reduce batch sizes, reduce setup time, decrease severely the work-in process inventory
levels, improve work / time ratio and reduce manufacturing cycle time. Just-in time
generally use “pull” signals to initiate production facilities for actual orders instead of
“push systems” at production plantings or work orders that are usually based on
estimated levels
Supplier deliveries in just-in time production systems, where more frequent deliveries
in small lots of parts and materials are in consideration, should be scheduled to meet
customer needs. Just-in time delivery made by suppliers usually reduces the inventory
level of producers and thereby this both reduces the need for material requirement in
the warehouse and inventory holding costs.

2.LEAN ACCOUNTING
Management accounting is an accounting discipline designated to provide managers the
information for decision making that will optimize the organization in order to achieve its
strategic, economic and profit objectives set by corporate management. If the strategy is
correct for the market, this will ultimately increase the corporate value of the organization as a
result of will result the increased value of the work, increased wages for workers and an
increase in dividends to shareholders (White 2009).
In a study conducted by Advanced Manufacturing Consortium International (CAM-I) among
145 chief financial managers in the United States, it is expressed that:



%80 of the managers still use traditional cost allocation systems and
Only %23 of them declared that they are satisfied with their current decision support
system (Sharman 2003).

These results should not be too surprising because the accounting community limited
management accounting only with its contribution to the external financial reporting (White
2009). In addition, studies show that senior managers in the United States are lack of issues
such as cost and resource management (Sharman 2003).
Lean Accounting movement was born as a solution to a period of intense disappointment.
Lean American manufacturers, who are under pressure of this intense competition and want to
overcome this great frustration, work continuously to ensure that the customer is willing to
pay for the value created by permanently eliminating the waste (Grasso 2005).
Lean processes need information for value stream activities including purchasing, ordering
and month-end closings. These processes value streams management need quick information
to continuously determine waste, deploy employees for cost reduction activities in their
divisions and analyze the results of improvement activities. Traditional accounting systems do
not provide information about necessary measures and thus, they are late for creating value in
a lean environment (Carnes and Hedin 2005).
In this concept, Lean Accounting has the following purposes (Maskell and Kennedy 2007).



260

Motivating lean transformation all throughout the organization and providing accurate,
timely and easily understandable information for decision-making process leading to
increasing customer value, growth, profitability and cash flow
Using lean techniques to remove waste from accounting processes while maintaining
financial control

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo




Being fully complied with Generally Accepted Accounting Principles (GAAP), and
with the requirements of external reporting and internal reporting arrangements,
Investing in people, providing appropriate and relevant information to motivate and
empower the organization at every stage of development to support the lean culture.

The main difference between traditional accounting and lean accounting is the fact that lean
organizations are arranged according to value streams rather than the organization's functions.
Value stream organizations simply need to re-organize their accounting knowledge in a
simplistic manner (Haskin 2010). Lean organizations classify costs according to value streams
rather than departments. The costs that may occur in value streams include design,
engineering, sales and marketing, delivery costs as well as costs associated with customer
relations, material purchasing and collection of receivables (Kroll 2004). From a management
accounting point of view; any resources’ total cost with the product material cost as well as
the sum of the costs of outsourced services, are included to value stream cost object (Van Der
Merwe and Thomson 2007).
In a lean environment, the processes are based on a customer oriented “pull” environment,
where the production begins when the customer gives orders, rather than a “push”
environment based on predictions. The products produced based on contemporary estimates
will be produced in accordance with the budget and will be stored until delivered by the
customer. Often, the problems may arise because of the high inventory levels and even the
risk of stock being outdated. Traditional methods that assign fixed production costs, support
high levels of production estimates to lower unit cost by assigning costs to greater number of
units (Haskin 2010). Traditional accounting strives to assign cost to precise and fixed cost
centers. On the other hand, lean accounting aims to accurately measure these costs rather than
perfect assignment of them (Kroll 2004). Unlike traditional full cost accounting that assigns
all overhead to product costs and supports excessive production, value stream organizations
use simple and summarized direct costing that involves little cost assignment. As a result, lean
accounting clearly contrasts with the traditional methods that claim it is efficient for overhead
to be absorbed by mass production (Haskin 2010). It is a clear fact that conventional methods
reflect an era dominated by the idea of economies of scale which has products with less
variety. The information generated by the conventional methods may lead to wrong decisions
(Drickhamer 2004).
This information is prepared weekly and it is easy to understand. Decisions are given by
assessing their effects on value stream costs and profitability as a whole not assessing their
effects on individual product. Thus, decisions may be made more effectively because the
information is more accurate and understandable. Also, with this perspective, real information
can be provided rather than information which is less accurate and sometimes based on
complex accounting formulas (Maskell and Kennedy 2007).
3.LEAN INVENTORY VALUATION
Traditional manufacturers developed the standard cost systems which generate the standard
unit costs for each product. In the balance sheet, the amount of inventory is the sum of
multiplications of actual amount of each product with standard unit of that product. This
process needs the periodic comparison of actual costs with the standards to update the
standards to reach actual values. Using actual costs for inventory valuation is a requirement
for GAAP. Using standard costs for inventory valuation needs the sustainability of a
sophisticated system in order to observe and generate all necessary standard rates. Standard
costing system assesses inventory at the level of individual product. This means that every
inventory valuation needs detailed information about how an individual product’s standard
261

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

cost is valued. The information about material invoices, work orders, work centers, overhead
rates, direct labor rates, and direct / indirect assignments should be obtained, updated and be
available for inventory valuation. On the other hand, lean companies have different
perspectives for inventory valuation (Maskell and Kato 2007).
Lean companies can value their inventory in a very simple way because the most important
feature of a lean company is its low level of inventory. When Inventory is low, many simple
methods for inventory valuation may be considered. Physical inventory counting is quick and
easy because inventory level is low and can be managed visually (Maskell and Kennedy
2007). The managers of lean companies know the inventory level that will enable continuous
flow of all work cells in a value stream. All excess inventory is a waste and must be disposed.
As a result, inventory at the end of the period was produced for that period, and thus,
matching the actual production cost of inventory with its amount has become quite simple.
Lean companies make actual cost calculations at inventory valuation in two ways. These two
methods are described following (Maskell and Kato 2007).
a) Valuing Inventory Using the Unit Quantity Method
The average cost per unit method resembles traditional inventory valuation method in which
the amount of each inventory component on hand is multiplied by actual material and
conversion cost. The only difference is that the actual amount on hand is the sum of all units
in the factory product range. Calculation is based on all inventory levels not on each
individual item. The main assumption of this method is that the inventory is a mix of products
that are sold and produced which is also a common assumption for lean pull systems. Figure1
exhibits the calculation of an inventory valuation based on average cost per unit method
(Maskell and Kato 2007).
Total Units

Total Material
cost

Average
Material Cost
Per Unit

Total
Conversion
Cost

Average
Conversion Cost
Per Unit

19.450

$758.568,33

$39,00

$40,06

Quantity

Material Value

13.730
2.288
3.432

$535.483
$89.234
$133.851

$779.155,56
Conversion
Value
$0
$91.656
$137.484

19.450

$758.568,33

$229.139,83

Raw Material
Work in process
Finished Goods
Total Inventory
Value

Total Value
$535.483
$180.890
$271.335
$987.708,17

Figure 1: Valuing Inventory Using the Unity Quantity Method

b) Valuing Inventory Using the Number of Days Method
In the days of inventory method (Figure 2), daily material costs and conversion cost rates are
used for inventory valuation. Daily rate information comes directly from value stream costing
information and these daily rates are multiplied by the days on hand of each inventory
component (Maskell and Kato 2007).

Days in the
Month

262

Total
Material Cost

Material Cost
per Day

Total
Conversion
Cost

Conversion
Cost per Day

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

20

$758.568,33

$37.928,33

$779.155,56

12
2
3

Material
Value
$455.140
$75.857
$113.785

Conversion
Value
$0
$77.916
$116.873

17

$644.781,67

$194.788,89

Days
Raw Material
Work in process
Finished Goods
Total Inventory
Value

$38.957,78
Total Value
$455.140
$153.772
$230.658
$839.570,56

Figure 2: Valuing Inventory Using the Number of Days Method

4.CONCLUSION
Conventional methods reflect an era dominated by the idea of economies of scale which has
products with less variety. The information generated by the conventional methods such as
standard costing may lead to wrong decisions. In addition, the maintenance and use of a
standard costing system requires a sophisticated and costly process which absolutely contrasts
with the principles of a lean organization.
Lean organizations use value stream costing that is simple and based real time information for
their purpose of cost control, internal decision making and external financial reporting. The
lean inventory valuation methods for these purposes (the number of days method and unit
quantity method) as illustrated in this study are compliant with GAAP. Regarding these
methods, there is no need to know the cost of any specific product and maintain a
sophisticated standard cost system. The simplification of inventory valuation process means
eliminating non-value added activities and creating available capacity for finance people to
focus on lean improvement projects.
REFERENCES
Carnes, K.and Hedin, S. (2005) Accounting for Lean Manufacturing: Another Missed
Opportunity?, Management Accounting Quarterly, 7(1), 28-35.
Drickhamer, D. (2004) Lean Accounting: Novel Number Crunching, Industry Week, 253(12),
49-52.
Grasso, L. (2005) Are ABC and RCA Accounting Systems Compatible with Lean
Management?, Management Accounting Quarterly, 7(1), 12-27.
Haskin, D. (2010) Teaching Special Decisions in a Lean Accounting Environment, American
Journal of Business Education, 3(6), 91-96.
Huntzinger, J. (2007) “Limited Production Principles: Right Sizing for Effective Lean
Operations and Cost Management” in E. D. Stenzel (eds.) Lean Accounting: Best Practices
for Sustainable Integration, Hoboken, New Jersey: John Wiley &amp; Sons, Inc.
Jusko, J. (1999) A Look at Lean, Industry Week, 248(22), 88-91.
Kennedy, F. A. and Widener, S. K. (2008) A Control Framework: Insights from Evidence on
Lean Accounting, Management Accounting Research, 19, 301-323.
Kroll, K. M. (2004) The Lowdown on Lean Accounting, Journal of Accountancy, 198(1), 6976.
263

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Maskell, B. and Kato, N. (2007) “Value Stream Costing: The Lean Solution to Standard
Costing Complexity and Waste” in E. D. Stenzel (eds.) Lean Accounting: Best Practices for
Sustainable Integration, Hoboken, New Jersey: John Wiley &amp; Sons, Inc.
Maskell, B. H. and Kennedy, F. A. (2007) Why Do We Need Lean Accounting and How
Does It Work?, Journal of Corporate Accounting &amp; Finance (Wiley), 18(3),59-73.
McNair, C.J. (2007) On Target: Customer-Driven Lean Management. in E. D. Stenzel (eds.)
Lean Accounting: Best Practices for Sustainable Integration, Hoboken, New Jersey: John
Wiley &amp; Sons, Inc.
Shah, R. and Ward, P.T. (2003) Lean Manufacturing: Context, Practice Bundles, and
Performance, Journal of Operations Management, 21, 129-149.
Sharman, P.A. (2003) The Case for Management Accounting, Strategic Finance, 85(4), 43-47.
Van Der Merwe, A. and Thomson, J. (2007) The Lowdown on Lean Accounting. Strategic
Finance, 88(8), 26-33.
White, L. (2009) Resource Consumption Accounting: Manager-Focused Management
Accounting, The Journal of Corporate Accounting &amp; Finance, 20(4), 63-77.
Woehrle, L. S. and Abou-Shady, L. (2010) Using Dynamic Value Stream Mapping and Lean
Accounting Box Scores to Support Lean Implementation, American Journal of Business
Education, 3(8), 67-75.

The Factors Which Caused The Decline In The Amount Of The Newly One Family
Houses Sold In Us
Ali Cüneyt Çetin1,Jing Li-Kole2
1Department of Accounting and Finance,Suleyman Demirel University
Faculty of Economics and Administrative Sciences, Isparta, Turkey
2State University of New York at Oswego, New York, USA
E-mails: cuneytcetin@sdu.edu.tr,likole@oswego.edu
Abstract
The new privately owned one-family house sold (C25) is recognized as great indicator for
economy. The monthly data in February 2011 was 250,000 houses sold. Compared to five
years ago, 1,061,000 in 2006 were decreased by 76%. What are the causes to the dramatic
decline of number of C25? The purpose of this paper is to analyze factors that determine the
decline of number of C25 in US. Therefore, in this study, dependent variable is the new
privately owned one-family house sold. Independent variables include 30 years mortgage rate,
real personal income, unemployment rate, population, and house price index. The results
indicate when the interest rate increases 1%, the number of new privately owned one-family
houses sold decreases by 20 thousand. When the unemployment rate increases 1%, the
264

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                <text>American manufacturers which are choosing are lean principles as their basic business model,  increasingly looking to lean thinking to improve productivity, reduce costs, enhance  flexibility, create better value for their customers, and raise profits, cash flow, and stock price.  The basic principles of lean thinking are based some solid factors namely profits are earned  by selling products; value streams deliver customer satisfaction; nonfinancial operational data  helps line workers manage business processes; real-time data is needed to enable process  improvement; idle time is okay if there are no customer orders to fill at the moment; the goal  of world-class organizations is to improve actual performance at a faster rate than  competitors; front-line employees are an asset that should be cross-trained and highly skilled.  Moreover, the cardinal rule of lean management is eliminating all unnecessary steps that  create waste. In this context, lean accounting seeks to reduce steps in transaction processing,  eliminate standard costs in favor of actual costs, and discontinue cost allocations. The  traditional mass production companies which are typically advocators of standard costing see  inventory as the largest current asset on traditional manufacturer s balance sheet and naturally,  a traditional manufacturer use their inventory asset for collateral for bank lines of credit.  Thus, lot of cash is tied up in the inventory.  The traditional manufacturer inventory valuation is not based on an actual cost system. For  instance, a company with inventory turns of 3.00 has four months of inventory on hand,  which means it must use the actual production cost system for the last four months to value  inventory. This absolutely obviates to maintain an actual cost system. On the other hand, lean  companies aim to eliminate work in process and finished goods inventory with high inventory  turns. A shrinking inventory value on a balance sheet based on real time cost information  which in turn becomes a smaller percentage of total current assets is a typically way of doing  for lean companies.  This study illustrates the actual cost calculations for inventory valuation. The study will  explain “the number of days method and unit quantity method” and highlight their differences  between the traditional inventory valuation methods.  Keywords: Lean Accounting, Inventory Valuation, Number of Days Method, Unit Quantity Method</text>
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                    <text>3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

Islamic Finance as a Means of Shaping the Future of Sustainable Finance
Can Mehmet
International University of Sarajevo
Hrasnička Cesta 15, 71210 Ilidža/Sarajevo,Bosnia and Herzegovina
mcan@ius.edu.ba
Abstract
The recent financial crises have proven that the major social impact of the activities of the
most major commercial and investment banks is through improper management of
transaction, portfolio and reputational risks. Although they and their key stakeholders agree
that financiers bear significant responsibility for the environmental and social impacts of the
operations they finance, they do not go beyond the recognition of environmental and social
responsibilities driven to a large degree by outside pressures of environmental organizations
such as Friends of the Earth (FoE) and the Rainforest Action Network (RAN). They
challenged the industry with high-profile campaigns that highlighted cases in which
commercial banks were “bankrolling disasters”. In 2002, a global coalition of nongovernmental organizations (NGOs) including FoE, RAN, WWF-UK and the Berne
Declaration came together to promote sustainable finance in the commercial sector. This
informal network subsequently evolved into BankTrack, whose vision for a sustainable
finance sector was expressed in the Collevecchio Declaration of January 2003.
In this paper we will put forward the main agent in improper management of transaction,
portfolio and reputational risks of commercial banks, the interest rate. No economic system
can sustain its health and vigor or contribute positively to the achievement of its socioeconomic goals without the support of sane and equitable money and banking system. The
money and banking system should hence be reformed to eschew the excesses and imbalances
which promote inequalities, conspicuous consumption, and unhealthy monetary expansion to
the ultimate detriment of all.
Keywords: Sustainable finance, Islamic finance, financial crises, interest free finance
1.INTRODUCTION
The rapid growth of Islamic finance and its ethical foundations make it an increasingly
serious alternative to conventional finance. Both New York and London have launched
indices affiliated to their main Dow Jones and FTSE indices, to provide a benchmark for
equity prices for investments in Islamic financial institutions. The UK Government has also
played a major role in trying to make the City of London the global centre of Islamic finance
by extending support wherever possible, including the abolition of double stamp duty on
Islamic mortgages, and the recently announced plans to test the feasibility of issuing Shari’ahcompliant sukuk bonds. The 2007 Budget introduced new measures for sukuk bonds to be
issued, held and traded on the UK financial market (Tayyebi, 2008).
1

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

Islamic finance claims to be compliant with the principles of Islamic law (Shari’ah). In terms
of finance, indeed Shari’ah explains in detail the ethical concepts of money and capital, the
relationship between risk and profit and the social responsibilities of financial institutions.
The most well-known aspect of an Islamic financial system is the prohibition of paying or
receiving interest on capital. Essentially, any positive, fixed, predetermined rate tied to the
maturity and the amount of principal, which is guaranteed irrespective of the performance of
the investment, is considered riba and is so prohibited.
Contractual risk is also forbidden. In general, this prohibits the selling of goods or services
that the seller is not in a position to deliver or the making of a contract which is conditional on
an unknown event.
Although the prohibition of interest can indeed is viewed as the nucleus of Islamic doctrine
relating to finance, there are a number of other supporting principles which provide guidance
for an Islamic financial system (Tayyebi, 2008):
• Advocating risk sharing
• Promotion of entrepreneurship
• Discouraging speculative behavior
• Preservation of property rights.
Given the restrictions outlined above, modern-day scholars have developed principle modes
of financing which can be applied to contemporary financial scenarios while adhering to
Islamic principles. Some common financial instruments currently being utilized in Islamic
finance in various forms are as follows.
Murabaha: this is effectively cost-plus financing, as used for trade and asset finance, allowing
deferred payment by customers.
Istisna’a: aimed at long-term construction projects
For asset finance Ijara: this is a quasi-debt instrument, essentially equivalent to leasing.
Equity-like instruments Musharakah: this is akin to a joint venture arrangement, through an
equity participation contract.
Mudarabah: this is essentially an investment fund where one party provides the entire capital,
and the other party provides the management. Profit sharing is agreed up-front, although the
loss is borne by the provider of the funds alone.
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�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

Fixed income investment Sukuk: this is an investment certificate (bond) that represents a
proportionate interest in a well-defined pool of assets that yield income and capital returns.
Differences of opinion from Shari’ah scholars on whether certain practices or products are
Shari’ah compliant continue. A common set of standards and closer links between regulators
and standard setters such as AAOIFI, the IFSB and the FSA are crucial.
The nuances of Islamic jurisprudence and its assimilation with conventional banking require a
great deal of expertise. Investment in training and formal qualifications will be vital to attract
and maintain the right level of professionals to allow the industry to develop.
As would be expected with a relatively recent phenomenon, there remain legitimate concerns
over the mechanics and regulation of Islamic finance. Although, a Congressional Research
Service report on Islamic finance in July 2008 notes: ‘Some also view the integration of ethics
and values into finance as a positive development, with many investors reportedly considering
SCF (Shari’ah compliant finance) to be more reliable than conventional financing, given the
recent global credit crisis and fears of economic recession’, many religious Muslims still are
not confident about the Shari’ah compliance of Islamic finance.
The most serious questions around the Shari’ah compliancy of Islamic finance are related to
the income smoothing.
Islamic banks are more inclined to set up an allowance for loan loss provision (LLPs) to
absorb any future losses (Taktak, et.al. 2010; Ahmed et. al. 1999; Anandarajan et. al. 2003,
2005; Hasan et.al 2004; Ismail et. al. 2002, 2005; Zoubi 2007). To avoid bank runs, Islamic
financial institutions are also encouraged by Islamic Financial Services Board (IFSB), and
their Shari’ah Boards to use profit equalization (PERs) and investment risk reserves (IRRs)
(Sundararajan 2007) to keep stable returns to reward investment account holders (IFSB 2010).
They also use devices like deposit insurance (DIs).
Income smoothing devices cause an almost constant return rate seemingly bench marked to
the London Interbank Offered Rate, LIBOR. In this research, possible outcomes of the
removal of one the most important devices of the income smoothing, profit equalization
reserves (PERs) is discussed.
2.Income Smoothing by Profit Equalization Reserves (PERs)
PER is a mechanism act to mitigate the fluctuation of Rates of Return arising from the flux of
income, provisioning and total deposits (Child, 2009).

3

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

The creation of PER is to ensure that Islamic Banking Institutions (IBIs) Rates of Return
remained competitive and stable. During times of low returns to depositors and investors, IBIs
can choose to utilize the PER to improve and stabilize the Rate of Return to its depositors and
investors. The main purpose is to protect depositors and investors interest as far as possible.
Currently, PER can be allocated up to a maximum 15% of the total gross income every
month. The formula for how much PER can be allocated is as follows:
PER (maximum monthly provision) = (15% x gross income) + net trading income + other
income + irregular income such as recovery of non-performing financing (NPF) and write
back of provisions.
In Malaysia, as per BNM Guidelines, IBIs are only allowed to maintain a maximum
accumulated PER of 30% of Islamic Banking Shareholders’ Fund.
The IBIs may write back the PER into the total gross income, at their discretion, in the event
that the prevailing rates have become less competitive. PER is recognized as a liability in the
Balance Sheet and as an expense in the Income Statement.
3.Misconception by IBIs on PER
Although IBIs are given the right to allocate some of its income into PER, it is not right for
IBIs to treat PER as another source of income as most bankers assume. PER is a way on how
an IBI can manage or control its Rates of Returns. By right, any income generated from the
utilization of funds i.e. depositors funds, must be returned back in full to customers
accordingly. But this may be a partly solution since the depositors due to change by the time,
a profit realized by one’s investment will be paid to an irrelevant investor.
The best is the abolishment of all income smoothing devices.
What Happens if Profit Equalization Reserves (PERs) are Removed?
Islamic banks afraid of the bank run, if they reflect the real profits and losses of investments
in their periodic profit and loss share dividend distribution reports. It is not possible to have
an excess to the exact data of the profit and loss reports of Islamic financial institutions just
like others. Since their long term profit dividends are around LIBOR, we may create
hypothetical scenarios about the history of the return rates of a certain Islamic Bank, which
distributes normally with a mean of LIBOR and with several variances. Let as assume that
LIBOR is around 3% in the 120 months of the period of our study:

4

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

3.4

3.2

3.0

2.8

10

20

30

40

50

60

(a)
5

4

3

2

0

10

20

30

40

50

40

50

60

(b)

6

4

2

10

20

30

60

(c)

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�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

10

5

10

20

30

40

50

60

5

(d)
Figure 1. Return rates of investors in four scenarios with expected value around LIBOR, and
with several STDVs; a) 0.1, b) 1.0, c) 2.0, and d) 3.0

Although expected monetary values (EMVs) are almost the same, around LIBOR of these
nightmare scenarios for Islamic Bank managers, they are different in the risk they undertake.
3.1 Risk Profile of Investors
To predict the investor response to these scenarios, EMVs are not sufficient, and we must run
a field work with the questions derived from the underlying probability distributions of these
scenarios which also take the risk averseness of the investors (Khan et. al. 2001; Sundararajan
2005, 2007).
Which business you invest?
Table 1. Investments in the below gave 30 times at most r1%, 70 times r2% return in their 100
months history.
Investment r1% r2% Choice
1

2.95 3.05

2

2.50 3.50

3

2.00 4.00

4

1.50 4.50

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�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

None

The distribution of choices between alternatives gives the risk profile of potential investors in
the society of the Islamic Bank which it operates in. If this research reveals that many
investors are still eager to invest under higher risks of Investment 3, and 4, the Bank managers
should not hesitate to abolish profit equalization reserves (PERs).
3.2 Utility of Profit Shares for Muslim Investors
Because of the prospective utility understanding of human beings, and interest rate averseness
of Muslim investors, we may expect a utility profile for Muslim investors as follows. Islamic
Bank managers must run a field work with the questions relevant for eliciting potential
investors in the country if not globally.

Figure 2. Utility profile of a Muslim investor. To this hypothetic investor, the highest possible
return rate 7% has the utility 1. The lowest acceptable return rate -2% (2% loss) has the utility
0, and the midpoint of 0.5 utility is given to 1.5% return rate.
3.3 Decision Trees for Muslim Investors
For the Muslim investors, do not have any incentive in deviating from investing at an “interest
rate free” business, to an “interest rate paying” one. A Risky Islamic Bank’s Profit Loss
Sharing accounts return rate history reveals that the next time bucket may give annual 4.5%
profit share with probability 0.7, and annual 1.5% profit share with probability 0.3, while a
traditional commercial bank gives the LIBOR of 3%. The expected monetary value (EMV) of
Profit Loss Sharing Account is 3.6%, while invest g the capital in a traditional commercial
bank gives LIBOR for sure. Although Islamic Banks EMV is higher, EMV is not so effective
on the decisions since it does not take the risk factor into account. If the risk factor is counted,
any risk adverse investor without Islamic values may be indifferent between the two options.
Risk profiles of decision makers are represented in their utility profiles. We can demonstrate it
better on a decision tree:

7

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

Figure 3. Decision tree for a Muslim investor.
Considering the utility profile of the hypothetic Muslim investor in Figure 2, the utility of
profit share rate of 4.5% has the utility 0.825, while the utility of profit share rate of 1.5% has
the utility 0. 5. Therefore the expected utility of Islamic Bank’s Profit Loss Sharing account is
0.73, while the utility of a traditional commercial bank investment is zero.
The other most important factor related to the bank runs is the prospective utility perception
of investors.
3.4 Prospective Utility Perception of Investors
Prospective utility is widely used by investors. They tolerate temporal loses, if there is a
potential higher profit possibility. To understand how prospective utility understanding works,
we may use exponential smoothing (Brandimarte, 2011).
Let us consider the above four rate of return data, as time series. Along the time, investors use
these data to formulate their prospective expectations for the next time bucket. The graphs in
Figure 2 reveals that temporal losses do not discourage investors, taking the past data into
consideration, they are ready to give time to the Islamic Bank managers to compensate these
losses.

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�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

3.3

3.2

3.1

3.0

2.9

2.8

0

10

20

30

40

50

60

(a)
5

4

3

2

0

10

20

30

40

50

(b)

9

60

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

6

4

2

10

20

30

40

50

60

(c)
10

5

10

20

30

40

50

60

5

(d)
Figure 4. Prospective utilities of investors (squares) in the view of realizations of the variable
return rates in Figure 1.
4.CONCLUSION
When they smooth their accounts, Islamic bank Managers and their Sharia Boards think that,
if they reflect the real profits and losses of investments in their periodic profit and loss share
dividend distribution reports, they will confront with the bank run. In this article it has been
shown through hypothetic scenarios that, Bank managers should not hesitate to abolish profit
equalization reserves (PERs) and other account smoothing devices to save the image of
Islamic Banking as an interest rate free alternative to the traditional banking. Of course prior
confirmations of these hypothetic scenarios are necessary through serious field researches.

10

�3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo

REFERENCES
Ahmed, A.S., Takeda, C., Thomas, S. (1999), Bank loan loss provisions: a reexamination of
capital management, earnings management and signaling effects, Journal of Accounting and
Economics, Vol. 28 No.1, pp.1-25.
Anandarajan, A., Hasan, I., Loranzo-Vivas, A. (2003), The role of loan loss provisions in
earnings management, capital management, and signaling: the Spanish experience, Advances
in International Accounting, Vol. 16 pp.43-63.
Anandarajan, A., Hasan, I., Lozano-Vivas, A. (2005), "Loan loss provision decisions: an
empirical analysis of the Spanish depository institutions", Journal of International
Accounting, Auditing and Taxation, Vol. 14 No.1, pp.55-77.
Brandimarte, P. (2011) Quantitative Methods: An Introduction for Business Management,
John Wiley &amp; Sons, Inc., Hoboken, New Jersey, pp. 546-550.
Child S., 2009, Profit Equalization Reserve (Per),
http://myviewpoint2u.blogspot.com/2009/07/profit-equalization-reserve-per.html
Goodwin P., and G. Wright, (2004) Decision Analysis For Management Judgment, John
Wiley &amp; Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ,
England., pp. 95-123.
Hasan, I., Wall, L. (2004), "Determinants of the loan loss allowance: some cross-country
comparison", The Financial Review, Vol. 39 No.1, pp.129-52.
Islamic Financial Services Board (IFSB) (2010), "Guidance note on the practice of smoothing
the profits payout to investment account holders", Exposure Draft.
Ismail, A.G., Be Lay, A.T. (2002), "Bank loans portfolio composition and the disclosure of
loan loss provision: an empirical evidence of Malaysian banks", Asian Review of Accounting,
Vol. 10 No.1, pp.147-62.
Ismail, A.G., Shaharudin, R.S., Samudhram, A.R. (2005), Do Malaysian banks manage
earnings through loan loss provisions? Journal of Financial Reporting and Accounting, Vol. 3
No.1, pp.41-7.
Khan, T., Ahmed, H. (2001), Risk Management an analysis of Issues in Islamic Development
Bank, Islamic Development Bank, Jeddah, Occasional Paper No. 9.

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Sundararajan, V. (2005), Risk measurement and disclosure in Islamic finance and the
implications of profit sharing investment accounts, paper prepared at the Sixth International
Conference on Islamic Economics, Banking, and Finance, Jakarta, Indonesia, 22-24.
Sundararajan, V. (2007), Risk characteristics of Islamic product: implications for risk
measurements and supervision, in Archer, S., Karim, R.A.A. (Eds), Islamic Finance: The
Regulatory Challenge, Wiley, Singapore, pp.40-68.
Sundararajan, V. (2008), Issues in managing profit equalization reserves and investment risk
reserves in Islamic banks, Journal of Islamic Economics, Banking and Finance, Vol. 4 No.1,
pp.1-12.
Taktak, N. B., S. B. S. Zouari, and A. K. Boudriga, (2010) Do Islamic banks use loan loss
provisions to smooth their results?, Journal of Islamic Accounting and Business Research,
Volume: 1, Number: 2, pp: 114-127.
Tayyebi, A., (2008), Islamic Finance: ethical alternative to conventional finance? The
Association of Chartered Certified Accountants.
http://www.yasni.co.uk/ext.php?url=http%3A%2F%2Fwww2.accaglobal.com%2Fpdfs%2Fisl
amic_finance_paper.pdf&amp;name=Aziz+Tayyebi&amp;cat=document&amp;showads=1
Zoubi, T.A., Al-Khazali, O. (2007), "Empirical testing of the loss provisions of banks in the
GCC region", Managerial Finance, Vol. 33 No.7, pp.500-11.

12

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                <text>The recent financial crises have proven that the major social impact of the activities of the  most major commercial and investment banks is through improper management of  transaction, portfolio and reputational risks. Although they and their key stakeholders agree  that financiers bear significant responsibility for the environmental and social impacts of the  operations they finance, they do not go beyond the recognition of environmental and social  responsibilities driven to a large degree by outside pressures of environmental organizations  such as Friends of the Earth (FoE) and the Rainforest Action Network (RAN). They  challenged the industry with high-profile campaigns that highlighted cases in which  commercial banks were “bankrolling disasters”. In 2002, a global coalition of nongovernmental  organizations (NGOs) including FoE, RAN, WWF-UK and the Berne  Declaration came together to promote sustainable finance in the commercial sector. This  informal network subsequently evolved into BankTrack, whose vision for a sustainable  finance sector was expressed in the Collevecchio Declaration of January 2003.  In this paper we will put forward the main agent in improper management of transaction,  portfolio and reputational risks of commercial banks, the interest rate. No economic system  can sustain its health and vigor or contribute positively to the achievement of its socioeconomic  goals without the support of sane and equitable money and banking system. The  money and banking system should hence be reformed to eschew the excesses and imbalances  which promote inequalities, conspicuous consumption, and unhealthy monetary expansion to  the ultimate detriment of all.  Keywords: Sustainable finance, Islamic finance, financial crises, interest free finance</text>
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