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                    <text>BANA HİKAYENİ ANLAT

Ufuk Güvenç
Özet
Modern psikoloji ve pedagoji verilerine göre hazırlanan yeni dönem dil öğretim sistemleri,
çocukların dil öğrenme ilke ve yöntemlerine göre hazırlanmaktadır LEGO, son yirmi yıldır
yaptığı çalışmalar sonucunda farklı bir dil öğrenim sistemini piyasaya sürdü. LEGO-StoryStarter
(Bana Hikayeni Anlat) ismini verdiği ve LESS diye kısaltılan sistemde dilin farklı alanları için
belirlenmiş kazanımlar, etkinlik materyallerinin başlangıç noktasını oluşturur. LESS, ilkokul 2-5
sınıf öğrencileri için konuşma, dinleme, okuma, yazma, teknoloji ve sayısal öğrenim
alanlarındaki becerilerini geliştirmek için tasarlanmıştır. Öğrencilerin doğalarına uygun
yöntemlerle hikaye oluşturma ve anlatma deneyimi kazandıran özgün bir öğrenim aracıdır.
Dil için belirlenmiş kazanım modeli bütün etkinlik materyalinin başlangıç noktasını oluşturur.
Öğrenciler etkin olarak keşfederken, oluştururken, inşa ederken, hikaye anlatırken, sorgularken
ve iletişim kurarken bir çok alanda beceriler geliştirirler. StoryStarter, öğrencilerin aşağıdaki
kazanım modelinde de gösterildiği gibi konuşma ve dinleme, okuma ve yazma alanlarında beceri,
bilgi, ve anlayışlarını geliştirmelerine yardımcı olur.
Anahtar Kelimeler: Dil Öğretimi, Etkinlik, Materyal

GİRİŞ
Modern psikoloji ve pedagoji verilerine göre hazırlanan yeni dönem dil öğretim sistemleri,
çocukların dil öğrenme ilke ve yöntemlerine göre hazırlanmaktadır. Dil öğrenimi sürecinde
duygular, hayaller, grup çalışması, oyun ve iletişim temel alanlardır. Hazırlanan materyaller ve
etkinlikler bu alanlarda becerileri geliştirmektedir.
Uzun yıllardır fen bilimleri derslerinde kullanılmak üzere farklı etkinlik materyalleri geliştiren
LEGO, son yirmi yıldır yaptığı çalışmalar sonucunda farklı bir dil öğrenim sistemini piyasaya
sürdü. LEGO-StoryStarter (Bana Hikayeni Anlat) ismini verdiği ve LESS diye kısaltılan sistemde

�dilin farklı alanları için belirlenmiş kazanımlar, etkinlik materyallerinin başlangıç noktasını
oluşturur.
LESS, ilkokul 2-5 sınıf öğrencileri için konuşma, dinleme, okuma, yazma, teknoloji ve sayısal
öğrenim alanlarındaki becerilerini geliştirmek için tasarlanmıştır. Öğrencilerin doğalarına uygun
yöntemlerle hikaye oluşturma ve anlatma deneyimi kazandıran özgün bir öğrenim aracıdır.
Çeşitli karakterler, hayvanlar, aksesuarlar, klasik masal parçaları, temel tuğla, hikaye sahnesi
oluşturabilecek lego tuğlalarından ve parçalarından oluşur. Hikaye oluşturma ve anlatımının
öğretmen tarafından desteklendiği bir süreç içinde öğrencilerin okur yazarlığı gelişir; hikaye,
masal, ve günlük olayları rahatça dile getirebilirler ve özgüven duygusuyla iletişim kurabilirler.
LESS, olayları doğal bir sırayla sıralama becerisi, hayal gücünü canlandırıp, anlama becerisini
geliştirip, hikaye karakteri, replik, diyalog ve hikaye yapısı geliştirip, sürece katılımını ve
öğrencilerin yepyeni fikirler üretebilmesine destek olur.
Öğrencilerin öğrenim seviyesine uygun olarak seçilebilen etkinlikler, öğrenciler arası farklı
becerilerin ortaya çıkabildiği tamamlayıcılığı besleyip, işbirlikçi çalışmayı, fikir, kavram ve
deneyim paylaşımını teşvik eder. Ayrıca eğitim setinin bir parçası olan yazılımı kullanarak,
öğrencilerin hikaye anlatırken, yalnızca kelimeleri kullanarak çözemeyecekleri konuları, kelime
ve görselleri birlikte kullanıp, çözmelerine yardımcı olur. Öğrencilerin akademik düzeylerine
uygun olarak hikaye yazmayı, basmayı, yayınlamayı ve diğer öğrencilerle paylaşmayı
kolaylaştırır.

BANA HİKAYENİ ANLAT
‘’Herkesin üretebileceği, inşa edebileceği, yazabileceği ve anlatabileceği bir hikayesi vardır.’’
LEGO, uzun yıllardır özellikle fen bilimleri dersleri için LEGO Mindstorms gibi öğretim
sistemleri ve materyallerinden sonra 2010 yılından beri fen bilimleri derslerinde kazanılan bu
tecrübeler yardımıyla dil becerilerinin gelişmesi adına yapılandırılmış LEGO- StoryStarter
(LESS) isimli yeni bir sistem ve set hazırladı. Firmanın eğitim, öğretim materyalleri geliştirme
bölümünün uzun yıllar süren araştırmaları sonucunda piyasaya sürdükleri ‘’Bana Hikayeni
Anlat’’ seti özellikle son yıllarda ABD’de özelliklerinden dolayı ödüllendirilmiştir. Ayrıca uzun

�yıllardır Danimarka’da test edilmiş ve olumlu sonuçlar alınmıştır.1
LESS uluslararası bir dil öğretim seti olarak kabul edilir. Hikayeler üretme ve anlatma yoluyla
üretken olma ile ilgili öğrencilere ilham veren ve motive eden bir sistemdir. Farklı öğrenme
yaklaşımlarından ilham alması ile birlikte asıl olarak yapısal yaklaşımlar üzerine bina edilmiştir.2
Öğrencilerde okuma, yazma, konuşma ve ifade etme gibi temel dil becerilerini geliştirmeyi
amaçlar. İlk uygulamalarda LESS eğitim bakanlığının koyduğu hedeflere uygun olarak anadil
becerilerini kazandırma ve geliştirme alanında kullanılırken son dönemde alınan olumlu geri
bildirimler sebebiyle ikinci dil ve yabancı öğretiminde de kullanılmaya başlanmıştır.
‘’ Legolarla hikaye üretme ve anlatma çalışması yoluyla öğrencilere ilham vereceğini ve çalışma
isteklerini arttıracağını tespit ettik’’3 diyor Lisbeth Hattens. Lisbeth asıl olarak öğretmenlik
mezunu olmasına rağmen 23 yıldır LEGO’nun eğitim takımında öğretim sistemleri ve pedagojik
yaklaşımlar konusunda uzman olarak görev yapmaktadır. Eğitim takımı farklı yaklaşımları
incelerken aynı zamanda da yenilikçi programları da üretiyorlar. LESS için üç yıldan daha fazla,
farklı öğrenme metotları, sistemleri konusunda Danimarkalı ve uluslararası uzmanlar ile
çalışılmıştır. Bir dizi uluslararası araştırmanın sonuçları gelişim süreci konusunda aydınlanmaya
sebep olmuştur. Araştırma sonuçlarına göre; kaliteli ve verimli bir öğrenmenin gerçekleşebilmesi
için öğrencilerin motivasyonu ve konuların uyumu çok önemlidiri.4 Lisbeth Hattens: ‘’Hepimizin
bildiği gibi,

Legolar oyun için üretilmiştir fakat oyun malzemesi olmasının yanı sıra ders

materyalleri olarak da kullanılırlar. Çocukların fantezi, üretkenlik yönlerini uyarmasının yanında
ayrıca birlikte çalışma ve problem çözme becerilerini de geliştirir’’5 diye önemli bir noktaya
temas ediyor.
2013 yılında Amerika’da ve Rusya’da öğretim materyali olarak pazara sürülmeden önce LESS’in
test edildi ve farklı okullarda ve farklı seviyelerdeki sınıflarda pilot uygulamaları yapıldı. 6
Amerika’da ilk-orta öğretim seviyesinde yayınlar yapan ‘’District Administration Magasine’’ adlı

1

AAES, Jette, LEGO som læringsværktøj, s. 53, AARHUS UNIVERSITETSFORLAG, 2014
GLENBERG, A., Language and Action, OXFORD UNIVERSITY PRESS, 2007
3 AAES, Jette, LEGO som læringsværktøj, s. 52, AARHUS UNIVERSITETSFORLAG, 2014
2

4

MARTINEZ, S. &amp; STAGER, G., Invent to Learn, Constructing Modern Knowledge Press, 2013

5 AAES, Jette, LEGO som læringsværktøj, s. 53, AARHUS UNIVERSITETSFORLAG, 2014
6 GLENBERG, A., Language and Action, s. 361-367, OXFORD UNIVERSITY PRESS, 2007

�dergide, okuyucuların seçtiği en iyi yüz ürün listesinde ödül kazandı. Sadece Amerika’da değil
Avrupa’nın önemli üniversitelerinde de araştırma konu oldu. İngiltere’de Cambridge Üniversitesi
Eğitim Fakültesi’nden David Whitebread: ‘’Araştırmamız öğrencilerin nasıl verimli bir okuyucu
olması ile ilgilidir. Araştırma sonuçları bize: çocukların hayallerini sergileyebildikleri ve ifade
ettikleri oyunların, öğrenciler arasındaki birlikte çalışma ve problemleri çözme konusunda aktif
bir oynamaktadır. LESS bu bağlamda oyun tuğlaları aracılığıyla amacına ulaşan bir
materyaldir’’7 demiştir.
Merete Vester, dördüncü sınıfların danimarkaca, fen bilimleri ve matematik öğretmenidir. Fen
bilimleri derslerinde LEGO Mindstorms setini kullanmaya aşina olduğu için LESS’i danimarkaca
dersinde kullanmanın verimli olacağını düşünmüş. ‘’Uzun yıllar danimarkaca dersinde kullanmak
için kullanışlı materyaller araştırdım. Danimarkaca dersi farklı alanlarda zorluklar yaşanabilen bir
ders. Öğrencilerden bir bölümü sıralı bir şekilde bir hikayeyi oluşturma konusunda çok başarılı
olamıyorlar. Bir öğretmen olarak çoğu zaman özellikle erkek öğrencileri hayal dünyalarını,
fantezilerini kullanmak için motive etmek zor oluyor. Bu yüzden yazı ile ilgili herhangi bir
çalışmaya başlamadan önce sınırları belirlenmiş konularla uğraşma fikri çok doğru geldi.’’8
Vester sınıf için materyalleri 2013 yılında kullanmaya başlar. O günden beri kısa süreli derslerde
de ve uzun süreli projelerde de LESS’i kullanmaktadır. Örneğin; ‘’Çirkin Ördek’’ hikayesinin
proje olarak değerlendirildiği sürecin bir parçası olan ‘’Hırsız, herkesi çalar sanarmış’’ teması
legolarla işlenmeye başlanır. ”Grup çalışmalarında verimli olmak genellikle akademik yönden
başarılı olan kız öğrencilerden beklenen bir tutumdur. Legolarla çalışma esnasında erkek
öğrencilerin daha uzun süre ilgili olduklar ve aktif rol aldıklarına şahit oldum’’9.
Vestre Okulu’nda dördüncü sınıfların danimarkaca öğretmeni olan Heidi Helsinger, olumlu
sonuçları ve tecrübelerini şöyle ifade ediyor: ‘’Derslerde ilgi ve dikkat süresini arttırabilme
konusunda çok çaba sarf ettim. Sınıflarda dikkatin dağılmasının yanı sıra yaşanan iletişim
sıkıntıları, problemleri gibi çaresiz kalınan konular da var. Ayrıca bu öğrenciler okuma ve yazma
alanlarında başarılı değiller. Okulda LESS için kurulan LEGO laboratuvarında grup çalışmaları
ile bahar sezonu geçirilir. Seçilen bir hikayenin –Küçük Deniz Kızı- sahneleri lego parçaları ile
7

AAES, Jette, LEGO som læringsværktøj, s. 55, AARHUS UNIVERSITETSFORLAG, 2014

8 AAES, Jette, LEGO som læringsværktøj, s. 56, AARHUS UNIVERSITETSFORLAG, 2014
9 AAES, Jette, LEGO som læringsværktøj, s. 56, AARHUS UNIVERSITETSFORLAG, 2014

�inşa edilir. Öğrencilerin derse, ödevlere olan ilgisinin artışını görmek oldukça önemli bir
motivasyon oluyor. Çoğu zaman öğrenciler yaptıkları işin içinde kayboluyorlar. Tek bir
öğrencide değil sınıfın genelinde ders aralarında bile inşa etme ile ilgilenme arzusu
görülmektedir. Özellikle sunumlar esnasında çocukların bir çoğunda tomurcukların çiçek açması
gibi gelişimler mevcuttur’’10 diyor Heisinger. Öğrenciler tuğlalardan hikayenin sahnelerini
kendilerine göre inşa ederken, yaptıklarının resimlerini çekip sisteme yerleştiriyorlar. Daha sonra
resimlerin üzerine eklenen konuşma baloncuklarını dolduruyorlar.
Heisinger, sınıfındaki Down Sendromlu öğrencinin LESS ile çalışmasını şöyle aktarıyor: ‘’
Sınıftaki arkadaşlarından biraz farklı olarak daha büyük tuğlalar -Duplo- ile çalıştı. Çalışma
esnasında motor yönünü geliştiren aktiviteler daha ağırlıktaydı. Daha sonra kendi hikayesini
anlatırken kaydettim. Cümleler üç dört kelimeden oluşmaktaydı. Hikayeden yola çıkarak hayal
etme ile ilgili rahatlık kendini göstermekteydi. Yapmış olduğu kısa canlı performansı
kaydettiğimiz filmi sınıfa gösterdik. Bu onun için sınıfın önündeki ilk ‘’canlı’’ sunum tecrübesi
gibi oldu. Onun, bir öğretmen olarak benim ve sınıf için pozitif ve unutulmaz bir tecrübe
olmuştu’’.11
Derslerde çok başarılı olmayan öğrenciler için LESS yeni fırsatlar oluşturmaktadır. ‘’Her şeyden
önce sınıf içinde sessizliğin sağlanması muhteşemdi. Öğrenciler ilk başlarda planlanan yapıyı
benzer ve kusursuz şekilde inşa etme ile ilgili çok zaman harcadılar. Daha sonra yapacakları
sunuma hazırlanmaları uzun zaman aldı. Çoğu başarılı öğrenciler de elektronik bir sunum
hazırlama konusunda başarılı değillerdi. Sınıf arkadaşlarından yardım almak suretiyle
tamamlayabildiler. Bu yardımlaşma öğrenciler arasında verimli bir çalışma ortamı oluşmasına
destek oldu. Gruplar diğerlerinin yaptıklarında karşı da merak içindeydiler. Bu pek alışık
olmadığımız bir durumdu’’12 diye devam ediyor.

LEGO-StoryStarter (LESS)
‘’BANA HİKAYENİ ANLAT’’

10 AAES, Jette, LEGO som læringsværktøj, s. 57, AARHUS UNIVERSITETSFORLAG, 2014
11 AAES, Jette, LEGO som læringsværktøj, s. 57, AARHUS UNIVERSITETSFORLAG, 2014
12 AAES, Jette, LEGO som læringsværktøj, s. 55, AARHUS UNIVERSITETSFORLAG, 2014

�LESS, ilkokul 2-5 sınıf öğrencileri için konuşma, dinleme, okuma, yazma, teknoloji ve sayısal
öğrenim alanlarındaki becerilerini geliştirmek için tasarlanmıştır. Öğrencilerin doğalarına uygun
yöntemlerle hikaye oluşturma ve anlatma deneyimi kazandıran özgün bir öğrenim aracıdır. Dil ve
anlama becerilerini geliştirir. LESS, sayesinde, öğrenciler, daha ilk adımdan itibaren, hayal
güçlerini kolayca kullanıp, hikaye karakteri, replik, diyalog ve hikaye yapısı geliştirip, üretim
sürecine katılırlar.
Hikaye oluşturma ve anlatımının öğretmen tarafından desteklendiği bir süreç içinde öğrencilerin
okur yazarlığı gelişir; hikaye, masal ve günlük olayları rahatça dile getirebilirler ve özgüven
duygusuyla iletişim kurabilirler. Olayları doğal bir sırayla sıralama becerisi, hayal gücünü
canlandırıp, anlama becerisini geliştirip, öğrencilerin yepyeni fikirler üretebilmesine destek olur.
Bir taraftan öğrenciler, hikaye, sahne, nesne, varlık, karakter gelişimi, replik, diyalog, eylem,
eylem sonrası heyecanlı beklenti, önceden kararlaştırılmış başlangıç ve sonlar, zaman içinde akış
ve gelişim, ardışık olayları anlatan sahneleri tek tek kendi elleriyle inşa ederken, diğer taraftan dil
ve kritik düşünme alanlarında beceriler geliştirirler. Öğrencilerin öğrenim seviyesine uygun
olarak seçilebilen etkinlikler, öğrenciler arası farklı becerilerin ortaya çıkabildiği tamamlayıcılığı
besleyip, işbirlikçi çalışmayı, fikir, kavram ve deneyim paylaşımını teşvik eder.

LESS;
• Bir çok farklı konuda kendilerine güven duyarak konuşmalarına,
• Hikaye kurgulayıp, sıralayıp, tekrarlayabilmelerine,
• Konuşma, dinleme, anlama becerilerini güçlendirmelerine,
• Okuma ve yazma becerilerini geliştirmelerine,
• Hikaye, karakter, ve olay zincirlerini ayrıştırabilmelerine,
• Yazı türlerini fark edip, anlamalarına,
• Teknoloji ve sayısal öğrenimi doğal bir şekilde birlikte kullanmalarına yardımcı olacaktır.

�LESS Temel Set :
Çeşitli karakterler, hayvanlar, aksesuarlar, klasik masal parçaları, temel tuğla, 5 adet hikaye
sahnesi oluşturabilecek inşa plakası ve hikayeler için çark kurmak için bir adet ekstra plaka
bulunan dikkatlice seçilmiş toplam 1.144 parçadan oluşur. Hikayeleri oluşturubilmek için sahne,
olay yeri, zaman, duygu durumlarını belirleyen materyaller de sette mevcuttur. Her bir LESS
paketi, hikaye oluşturmak için işbirliği içinde çalışan 5 öğrencinin ihtiyacını karşılar. Bu etkinlik
paketi 24 ayrı etkinlik ve etkinlikleri dijital olarak sunabilmeyi mümkün kılan StoryVisualizer
yazılımını da içerir. Bu materyal aynı zamanda daha geniş kapsamlı çapraz-müfredat
uygulamalarının kullanımı için de uygundur.
LESS Etkinlik türleri: Dört farklı türde etkinlik bulunur:
1. Başlıyoruz
2. Gündelik hikayelerimiz
3. Hikaye oluşturalım ve anlatalım
4. Hikayeleri tekrar anlatıp, tahlil edelim
Yukarıda sözü geçen etkinlikler müfredatın odaklandığı alan, öğretmen tercihi ve öğrencilerin
sınıf düzeyi doğrultusunda seçilebilecek bir kaynak kütüphanesi olarak görülebilir. Ancak
“Başlıyoruz” etkinlikleri ile başlayıp, “Gündelik hikayelerimiz” ve “Hikaye oluşturalım ve
anlatalım” etkinliklerinden seçme etkinlikler ile devam etmenizi öneririz. Bu, hikaye oluşturma
becerilerini edinme yolunda doğal bir gelişim sağlar. “Hikayeleri tekrar anlatıp, tahlil edelim”
etkinlikleri sürecin herhangi bir basamağında öğrencilerle tanıştırılabilir.
1. Başlıyoruz : Öğrencilerin malzeme ve parçalar ile aşina olmaları çok önemlidir. Aksi
taktirde, hikaye oluşturma sürecinde, bunları yapıcı bir şekilde kullanma konusunda
zorlanabilirler. Başlıyoruz etkinlikleri bu konu üzerine odaklanır ve daha ileri seviyelere
geçişi hızlandırmak için tasarlanmıştır.
2. Gündelik hikayelerimiz: Bu etkinlikler öğretmenlere, öğrencilerine, doğum günü partisi,
okul gezisi, TV belgeseli, toplumla ilgili günlük olay ve deneyimler, kitap veya makale
eleştirileri hakkında konuşmalarını sağlayan fırsat sunar. “Ön hazırlık yapalım”
bölümünde bulunan örneklerde öğrenciler senaryoyu içeren birer sahne oluştururlar.

�3. Hikaye oluşturalım ve anlatalım: Bu etkinlikler sırasında öğrenciler hikaye yapısının
temel unsurlarını keşfederler. “Hikaye çizgisi” diye adlandırılan genel hikaye yapısı,
değişik sahnelerden oluşur. Her bir sahne, hikayenin ardarda sıralanan bölümleri içindeki
bağımsız bir bölümü temsil eder.
Öğrencilerin sınıf ve yeterlik düzeyine bağlı olarak bir hikaye giriş (hazırlık), gelişme
(olay) ve sonuç (çözüm) olmak üzere üç sahne, veya giriş, kurgu, dönüm noktası, çözüm,
ve sonuç olmak üzere beş sahneden oluşabilir. Bir hikaye beş kişiye kadar öğrenci
tarafından oluşturulabilir. Hikayenin gidişatına beraber karar verdikten sonra öğrencilerin
her biri bir sahne yapısını oluşturur.
4. Hikayeleri tekrar anlatıp, tahlil edelim: Bu etkinlikler tanınmış hikayelerin öğrencilerin
yeterlilik düzeylerine uyarlanmasını, değişik yazı türleriye çalışmasını ve bunları tahlil
etmesini sağlar. Öğrencilere bir hikaye okuyun ve onlardan hikayeyi tekrar
oluşturmalarını ve anlatmalarını isteyin. Bu süreci yazı türü özelliklerini ve karakterleri
tahlil etmek için kullanın. Öğrenciler kendi sıralı eylemlerini ve hikaye sonlarını da
ekleyebilirler. Tanınmış bir hikayeye kendi başlangıçlarını ekleyebilirler veya
karakterlerin duygu durumunda veya hikayenin geçtiği olay yerinde değişiklik
yapabilirler. Daha sonra da bu değişikliklerin olaylar zinciri ve hikaye akışı üzerindeki
etkisini keşfedebilirler.
5N1K modeli bütün etkinliklere uygulanabilir. Hikayeye bir yapı sağlar ve öğrencilerin başlıca
hikaye oluşturma unsurlarına odaklanmalarına yardımcı olur. Hikaye oluşturma sürecinde bu altı
unsurun göz önünde bulundurulması gerekir. Kim hakkında, nerede geçiyor, ne zaman oluyor, ne
oluyor, neden oluyor ve nasıl oluyor soruları hikaye oluşturmada odaklanmayı sağlar.
Hikayeni Canlandır Yazılımını Kullanmak (StoryVisualizer)
Öğrenciler, gerçek ve hayali deneyimleri ve olayları tasvir etmek, fikirlerini ifade etmek ve
desteklemek ve işledikleri konuları anladıklarını göstermek için yazı becerilerini geliştirirler.
Yazı yazmanın önemli amaçlarından birinin, bazen hiç aşina olmadıkları dinleyicilere, basit ve
kolayca anlaşılır bir yolla, bilgi aktarmak olduğunu öğrenirler. Zamanla, yazılarının stil ve
içeriklerini okuyucuya göre değiştirmeyi de öğrenirler. Aynı zamanda, hem araştırma yoluyla
bilgi edinme kapasitelerini, hem de edebi ve bilgi içeren kaynaklara analitik yaklaşabilme
kapasitelerini geliştirirler. Bu düzeyde bir yeterliliğe ulaşabilmek, ancak yazı yazmaya ve bu

�konuda farklı alıştırmalara zaman ayırarak gerçekleşir.
Bir çok öğrenci akıcı bir şekilde okur, ancak yazı yazmakta zorlanır. Fikir sahibi olsalar bile,
yazının başlangıç paragrafını oluşturup, bir dizi fikri peş peşe dizip yazıyı geliştirme, ve sonunda
yazıyı mantıklı, anlamlı bir sonuca ulaştırabilme, ancak yoğun çalışmalar sayesinde olur. Bazı
öğrenciler yazılarını desteklemek, görselleştirmek, ve fikirlerini daha sağlıklı aktarabilmek için
resim çizerler.
StoryVisualizer yazılımı, öğrencilerin hikaye anlatırken, yalnızca kelimeleri kullanarak
çözemeyecekleri konuları, kelime ve görselleri birlikte kullanıp, çözmelerine yardımcı olur.
Öğretmenler, yazılımı öğrenim ve kullanım sürecinde gereken desteği sağlayarak öğrenciye
rehberlik ederler. Yazılım, öğrencilerin akademik düzeylerine uygun çeşitli düzen şablonları
içerir. Örneğin, “çizgi roman” şablonu, öğrencilerin hikaye anlatmaları için yazı ile desteklenmiş
farklı görsel kullanımlarına olanak tanır. Bu şablonu kullanarak öğrenciler, aynı zamanda belirli
unsurları doğrudan sadece yazı içeren belgelerin içine aktarmayı da öğrenirler. Örneğin, bir
konuşma balonu içerisinde yer alan yazı, tırnak işareti içerisinde de kullanılabilir. Şablonları
kullanıcı tercih ve yetenekleri doğrultusunda isteğe göre uyarlamak da mümkündür.
StoryVisualizer yazılımı, öğrenciler için yeni bir yayın aracı olur. Yazılımın kullanılması, hikaye
yazmayı, basmayı, yayınlamayı, ve diğer öğrencilerle paylaşmayı kolaylaştırır. Hazırlanan
belgeler, ebeveynlere e-posta yoluyla gönderilebilir veya internet sitelerinde yayımlanabilir.
StoryVisualizer yazılımı aşağıdaki yararları sağlar:
• Bilginin görsel temsili
• Önemli bilginin kolay hatırlanabilir grafik olarak temsili
• Öğrencileri düşünmeye, oluşturmaya, ve yazmaya teşvik eder
• Diyalog yazmak için mükemmel bir zemin olur
• Yazı yazmaya ilgilisi düşük olan öğrencileri teşvik eder.
• Hikaye yazarken ve resimli taslak oluştururken fikirlerin düzenlenmesine destek olur
• Görsellerin, bir hikaye ya da konuya anlam vermesini sağlar

�• Üst düzey düşünme becerileri geliştirir
• Görsel-sözel bağlantılar ile öğrencinin kompozisyon becerilerini güçlendirir
• Okuma, yazma ve düşünme becerilerini geliştirir
• Bir ölçüm ve değerlendirme aracı olur
StoryVisualizer yazılımı, StoryStarter hikayelerinizi belgelemenizi sağlar. Basit ve kullanımı
kolay grafik kullanıcı arayüzü, yazdırmak veya başkalarıyla paylaşmak için yüksek kalitede
hikayeler oluşturmayı kolaylaştırır.
StoryVisualizer yazılımı, aktarılmış resim, internet kamerası fotoğrafı, arka plan, kırpıntı çizim,
ve kolay kullanımlı yazı aracı özellikleri sayesinde, öğrencilerin hikayelerini daha da
geliştirmelerine olanak sağlar. Yazılım, kullanıcının yaratıcılığını güçlendirir ve yaratıcı yazı
becerilerini fark etmesine yardımcı olur.
LESS’in kazanımları
Dil için belirlenmiş kazanım modeli bütün etkinlik materyalinin başlangıç noktasını oluşturur.
Öğrenciler etkin olarak keşfederken, oluştururken, inşa ederken, hikaye anlatırken, sorgularken
ve iletişim kurarken bir çok alanda beceriler geliştirirler. StoryStarter, öğrencilerin aşağıdaki
kazanım modelinde de gösterildiği gibi konuşma ve dinleme, okuma ve yazma alanlarında beceri,
bilgi, ve anlayışlarını geliştirmelerine yardımcı olur.
Etkinlik Paketi Kazanım Kılavuzu
Etkinlik Adı

Etkinlik Türü

Çevir ve Başla

Başlıyoruz

Duygu durumunu Seç

Başlıyoruz

Ne Büyük Bir Deneyim

Gündelik hikayelerimiz

Ağacı Özgür Bırak

Gündelik hikayelerimiz

Çatla Volkanı Patladı

Gündelik hikayelerimiz

Yaşlı Adamın Hediyesi

Gündelik hikayelerimiz

Kaçak Kedi

Gündelik hikayelerimiz

Konuşma ve Dinleme

Okuma

Yazma

�Gezginodun Adası

Gündelik hikayelerimiz

Kış Eğlencemiz

Gündelik hikayelerimiz

Muhteşem Bir Stadyum

Gündelik hikayelerimiz

Bekle Kamp Ateşi,
Geliyoruz

Gündelik hikayelerimiz

Son Dakika Haberi

Gündelik hikayelerimiz

Sirkte Heyecan

Gündelik hikayelerimiz

Yapış Yapış Durumlar

Hikaye oluşturalım ve anlatalım

Utangaç Can Parkta
Kayıyor

Hikaye oluşturalım ve anlatalım

Veli’nin Hayali

Hikaye oluşturalım ve anlatalım

Çok Gizli Bir Harita

Hikaye oluşturalım ve anlatalım

Beni Seç, Beni Seç!

Hikaye oluşturalım ve anlatalım

Müzede Bir Gece

Hikaye oluşturalım ve anlatalım

Küçük Deniz Kızı

Hikayeleri tekrar anlatıp, tahlil
edelim

Keder ve Korku

Hikayeleri tekrar anlatıp, tahlil
edelim

Kendi Kısa Şiirim

Hikayeleri tekrar anlatıp, tahlil
edelim

Bitmeyen Efsane

Hikayeleri tekrar anlatıp, tahlil
edelim

KAYNAKÇA
AAES, Jette, LEGO som læringsværktøj, Aarhus Universitetsforlag, 2014,
GLENBERG, A., Language and Action, s. 361-367, Oxford University Press, 2007
MARTINEZ, S. &amp; STAGER, G., Invent to Learn, Constructing Modern Knowledge Press, 2013

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                <text>Özet  Modern psikoloji ve pedagoji verilerine göre hazırlanan yeni dönem dil öğretim sistemleri, çocukların dil öğrenme ilke ve yöntemlerine göre hazırlanmaktadır LEGO, son yirmi yıldır yaptığı çalışmalar sonucunda farklı bir dil öğrenim sistemini piyasaya sürdü. LEGO-StoryStarter (Bana Hikayeni Anlat) ismini verdiği ve LESS diye kısaltılan sistemde dilin farklı alanları için belirlenmiş kazanımlar, etkinlik materyallerinin başlangıç noktasını oluşturur. LESS, ilkokul 2-5 sınıf öğrencileri için konuşma, dinleme, okuma, yazma, teknoloji ve sayısal öğrenim alanlarındaki becerilerini geliştirmek için tasarlanmıştır. Öğrencilerin doğalarına uygun yöntemlerle hikaye oluşturma ve anlatma deneyimi kazandıran özgün bir öğrenim aracıdır.  Dil için belirlenmiş kazanım modeli bütün etkinlik materyalinin başlangıç noktasını oluşturur. Öğrenciler etkin olarak keşfederken, oluştururken, inşa ederken, hikaye anlatırken, sorgularken ve iletişim kurarken bir çok alanda beceriler geliştirirler. StoryStarter, öğrencilerin aşağıdaki kazanım modelinde de gösterildiği gibi konuşma ve dinleme, okuma ve yazma alanlarında beceri, bilgi, ve anlayışlarını geliştirmelerine yardımcı olur.   Anahtar Kelimeler: Dil Öğretimi, Etkinlik, Materyal</text>
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                <text>Entrepreneurs are imperative for the long-term economic growth of every country. Researchers are trying to explain how important entrepreneurial intention is by taking different factors in considerations. This paper will discuss three most important groups of factors affecting entrepreneurial intention of unemployed women in the northern Montenegro. Based on literature review, those factors are personal background, personality traits and environmental groups of factors. In this study, focus will be on four factors from each group which are perceived as most important according to researchers. The study will provide new framework in this field. While some studies found that personal background and environmental factors affect entrepreneurial intention, this study assumes mediation effect of personality traits. The main research focus will be on women since majority of unemployed people in the north of the country is women whose small proportion is entrepreneur.    Keywords: Entrepreneurs, Entrepreneurial intention, Unemployed Women, Montenegro</text>
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                    <text>The Relationship among Transformational Leadership, Gender and
Performance in Finance Sector
Authors
Azra Prašović, Muhammet Said Dinc
Publication date
2015/4
Journal
PROCEEDING BOOK
Pages
121

Abstract
In today’s competitive business, the performance of employees has become vital in finance
sector. Some studies have suggested that employees’ perceptions of the transformational
leadership and gender in their organizations have relationship with organizational performance.
Although a plenty of studies support this relationship in developed countries, there is scarce
empirical evidence in developing countries. This study tries to examine the relationship among
the transformational leadership, gender perceptions and performance in Bosnia and Herzegovina
which is a developing and transitional country. Questionnaires were distributed to 150
employees in finance sector. The relationships among variables are evaluated by exploratory
factor analysis, reliability test, descriptive statistics and correlations. The study demonstrated a
positive and significant relationship between transformational leadership and task performance
type of job performance of employees. It also found a positive gender job performance
relationship among the employees working in public and private banks of BiH.
Keywords: Bosnia and Herzegovina, finance sector, gender, job performance, transformational
leadership

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                <text>In today’s competitive business, the performance of employees has become vital in finance sector. Some studies have suggested that employees’ perceptions of the transformational leadership and gender in their organizations have relationship with organizational performance. Although a plenty of studies support this relationship in developed countries, there is scarce empirical evidence in developing countries. This study tries to examine the relationship among the transformational leadership, gender perceptions and performance in Bosnia and Herzegovina which is a developing and transitional country. Questionnaires were distributed to 150 employees in finance sector. The relationships among variables are evaluated by exploratory factor analysis, reliability test, descriptive statistics and correlations. The study demonstrated a positive and significant relationship between transformational leadership and task performance type of job performance of employees. It also found a positive gender job performance relationship among the employees working in public and private banks of BiH.     Keywords: Bosnia and Herzegovina, finance sector, gender, job performance, transformational leadership</text>
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                    <text>THE IMPACT OF VIRTUALIZATION AND CLOUD COMPUTING TO MODERN
BUSINESS
Aida Habul
School of Economics and Business in Sarajevo, University of Sarajevo
Bosnia and Herzegovina
aida.habul@efsa.unsa.ba
Merdžana Obralić
International Burch University
Bosnia and Herzegovina
Merdzana.obralic@ibu.edu.ba
Miza Habul
The Audit Office for Institutions of FbiH
Bosnia and Herzegovina
Dario Frimel
School of Economics and Business in Sarajevo, University of Sarajevo
Bosnia and Herzegovina
Abstract: Nowdays, the increasing application of information technology in modern
business and life in general, virtualization and cloud computing are new solutions
designed to increase the level of system abstraction and degree of utilization of computer
performance. New technologies offer the flexibility, the ability to adapt workloads
resources and to realize cost savings of IT infrastructure in terms of administration and
support costs. The period when the big companies had a monopoly and control over
resources and information are far behind us and the only companies to survive in the
future are „smart“ companies. This paper defines the terms virtualization and cloud
computing and explains its importance as the challenge of rapid success and growth
of the company. Special attention is focused on the savings and its benefits. The
advantages of applying virtualization and cloud computing are numerous only in case
they are implemented in the right way, although many managers have doubts about
this technology. The data is obtained through an online survey which was conducted
in the companies in Bosnia and Herzegovina as well as data Forrester Research that
determined the current level of application of virtualization and cloud computing
in the world and companies in Bosnia and Herzegovina. Besides, it pointed out the
guidelines of the future steps.
Keywords: virtualization, virtual organization, cloud computing, smart companies, IT
savings.
Introduction
Virtualization is latest trend in technology solutions that are designed to increase
system abstraction level and computers performance capacity use. Virtualization is
proven software technology that simply transforms IT environment. We are behind the
time where big companies had some kind of monopoly and control over resources
and informations. Only „inteligent“ companies will survive in the future, with best and
fasstest information flow.
ICESoS 2016 - Proceedings Book 343

�International Conference on Economic and Social Studies (ICESoS’16)
In times of global crysis, it’s very important for companies to achieve lower costs
compared to competition, without changing product and service quality they offer.
Planned investments in information technology is one of the ways for company to
achieve such goal. In this research we will show solution known as virtualization or virtual
platform, which enables easier management of information system and achieves
savings who were not achiveable by other solutions. This paper will show benefits of
virtualization because they are primary reason why virtualization has succed in previous
years. Server virtualization and desktop computer virtualization are two most common
implemented types and therefore we’ll focus on benfits that these types provide.
IT infrastructure needs a change and virtualization can be a solution. Virtualization
has big influence on arhitecture, infrastructure, processes, operations, people, skills
and business in general. Virtual organization enables lowering operational costs and
optimal use of resources. Accepting virtualization depends on organization, people
need to understand this concept that embraces many questions and solves problems.
Being familiar with technology is not enough. Transformation process, from classic to
virtual organization, is complex managerial activity.
What is virtualization and what impact does it have on modern business
Constant inovations in fields of information technology make it most dynamic science
of todays age. Virtualization is one of the latest inovations in this field which presents
attribute of something that should be in present but it isn’t. Concept of virtualization
is based on abstract representation of funcionality and resources. For user (human
or application) there is no difference between virtual and real funcionality, but real
values and activities in virtual performance are different than those presented to user.
Using virtualization it’s possible to achieve lower costs, and this will be most noticable
in larger and more complex systems. Todays powerfull PCs based on x86 arhitecture
are projected for one operational system and very small number of applications on it,
which leads to very low performance capacity use. Virtualization is the one that solved
this problem. As an example, real operational system communicates directly with
hardware while virtual operational system has for a user all attributes of real system but
it is being runned on other real system. Therefore, communication is not being done
with hardware but with another system. That other system is taking a role of hardware
in communication with virtual system. The work of hardware is being simulated by
program language and therefore work we call it virtual system. Virtualization can
mean that user through virtual interface is using multiple computers as one.
Work of multiple applications and processes on single physical machine, sharing
hardware between multiple operative systems on it, is what is considered virtualization.
When we talk about shared hardware, we are talking about processor, memory, hard
drive space and networking. With todays presence of powerfull machines, we are
encountering servers that only for a fragment of their time use resources and are
mostly free. That capacity, that is not being used, is something company is not allowed
to have because optimization of business is one of the kys to success. Virtualization is
allowing us to optimize resources available on servers, so instead buying new machine
for operative systems or applications. Through virtual platforms we are able to use
existing resources and through that we are lowering costs. This is most noticable in big
companies that have large amount of computers. Lowering costs is not only existant
in savings through not buying new computers. Costs are being saved through lowering
maintance costs, having less machines means less maintance costs and having less
computers is also beneficial for companies that are following ecological trends.
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One of the biggest advantages of virtualization is that experts in company don’t have
to plan new infrastracture procurment, operative system installations and all other
prework activities. Instead, they can focus installing applications on existing virtual
server unit. Applications can be put to use shortly and the time saved from previous
mentioned acitivites can be allocated on improving functionality of information
infrastructure and optimization of business processes.
To understand how virtualization works it is very important to understand what is virtual
machine and virtual infrastructure. Virtual machine acts like a physical machine, it
contains virtual processors, RAM, hard drive and netrwork interface. Also, virtual machine
(later in text refered as VM) can standalone run operative systems and applications
same as if its physical computer/server. For virtual machine it’s characteristic that
it is fully made out of the software, which means it doesn’t contain any hardware
components.
Basic characteristics of virtual machines are:
•
•
•
•

Isolation – virtual machines are seperated from each other like they are physicaly
seperated.
Compatibility – virtual machines are compatible with all hardware standards
based on x86 processors.
Hardware indepedency – virtual machines are run independently from basic
hardware.
Virtual infrastructure – it enables sharing physical resources of phsyical machines
on whole infrastructure. VM allows sharing resources of one computer to many
virtual ones so we could reach maximum efficency.

Creating virtual infrastructure allows greater flexibility and higher speeds than
using commonly using hardware. System resources, that are needed for individual
applications, are distributed to virtual machines that are running those applications.
That eliminates costs of installation and configuration of new hardware. As a result we
are having maximum capacity usage and exceptional ability to manage valuable IT
infrastructure.
Pros and cons of virtualization
There are many virtualization benefits, but we will mention only the most important ones.
Cutting down costs: Systems not in use, in present time when optimization of all parts
of the business is essential for companies survival, is not something company wants.
Virtualization enables optimal use of available resources on servers instead buying
new hardware. If we are to do consolidation of servers into one, we are lowering
amount of hardware and with that even the physical space it takes. Large companies
that have huge systems will have to rent or use less space for hardware and by doing
so they are lowering costs. Less physical servers means less electrical energy spent
and with that being said, we must take in consideration that fewer servers means less
heating in room and less use of cooling systems which ultimately leads to saving costs
in long term.

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Picture 1: Costs overview before and after virtualization1

Simple maintance – if we lower the number of physical servers we have simplified
system maintance, therefore we are lowering number of repetitive tasks that take time.
Those tasks are control, configuration, upgading and similair tasks. Big advantage of
system virtualization is easier system migration in virtual environment. It is certain that
virtualization makes job easier when it comes to system administrator tasks and others
involved in implementation and maintance of IT equipment, of course additional
education is neccessary when it comes to managing virtual enviroments.
Productivity – once virtual environment is set-up IT personnel will perform tasks easily
instead of taking hours to finish them. For example, migration from one server to
another, or after server crashes and gets destabilized, using virtualization tools it takes
only couple seconds to get it back in working state. Using virtualization efficently IT
personnel will become more productive, and by them becoming more productive,
downtime of servers will be lowered which increasese productivity on whole company
level.
Testing – virtualization enables us simple system restore in previous state which is great
feature that you want to have when you are testing new applications that could
crash server. Before testing, only thing we have to do is make a backup copy of
system in case we face some errors durign the testing that would crash server. It is not
uncommon that we want to test applications or systems before putting them to use. It
is recommended to test applications in safe environment where downtime of servers
wouldn’t hurt business performance or operational functions.
When we are talking about cons of virtualization, we must mention all in one
place problem. Biggest issue that is troubling virtualization is that everything is
in one place. If error happens on one server that is host of virtual machine, all
machines are unavailable. Although this sounds terryfing, it is not. Systems can
be secured with redundant servers that will take over all functions in case of
crash/downtime. We can take additional measure such as backups that will
secure our data. Another issue that virtualization comes up with is new servers.
1 D. Đorđević, D. Glavašević and D. Krnjak (n.d) „Ekonomski učinci primjene softvera za virtualizaciju“

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Virtualization demands powerfull servers that support virtualization technology.
Although we are lowering number of physicaly needed server units, we can’t rely
on using old server for virtualization solutions. This could mean additional costs in IT
departments budget, but in long term virtualization pays off. When we are talking
about number of servers, there is one issue that must be adressed in virtualization.
Once we learn how to install servers easily, amount of servers could increase faster
than number of administrators that are needed to maintaine them. It’s is neccesary
to limit resources for virtual servers because we might find ourselves in situation of
overburdened virtual server. Compliance and skills of IT personnel play biggest role in
this situation. If we are creating virtual machines that are going to be unused just like
physical ones used to be, than we haven’t optimized our system at all.
Education plays major role in virtualization. To virtualize environment we need to
have IT personnel capable of understanding technology for virtualization, therefore
education is neccesary for IT staff. Adding new layer of complexity, we are adding a
possibility of new problems to come. Solving those problems can significantly increase
time of fixing other issues at hand. This only applies if we have uneducated personnel.
With proper education and benefits of central management that is brought through
virtualization, it is almost certain that intervention times will be lower.
Virtualization in numbers
Virtualization technology use leading world companies, and based on these numbers,
we can see how important position virtualization takes:2
•
•
•
•
•
•
•
•

100% - companies of top 100 companies use virtualization.
98% - of first top 500 companies use virtualization (491 out of 500)
96 – of first top 1000 companies use virtualization (955 out of 1000)
50 out of top 50 banks use it
5 out of 5 top global aerial companies
9 out of 10 top chemical companies
5 out of 5 top oil companies
10 out of 10 top pharmaceutical companies

Development degree of virtual business practice in developing countries
Characteristics of new age, that is business in 21st century are: globalization, knowledge
and ICT. Characteristics that affect virtual organizations are: characteristics of market,
production process and strategic goals of organization.

2

Source: http://www.vmware.com/company/customers/

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Chart 1: Teleworkers share in develping european countries

As we can see in chart 1, we have presented teleworkers share in total number of
employeed in developed countries. Biggest share in total number is measured in
Finland (16.8%) while that share is lowest in England (2.8%). Although England is on
last place, United Kingdom is on 5th place with 7.6% among European countries,
positioning itself in front of EU10 (6.1%).
On the next chart we can see data from period of 1999 and 2005. Clearly we can see
that with advance in information technology there is advance in share of teleworkers
in total number of employeed people. In Finland that had biggest precentage in
share, there was a leap from 16.8% to 29.4%. Netherland takes second place with rise
from 14.5% to 25.2% while United Kingdom has shown rise as well holding position in
front of EU10 with 11.7%.
Chart 2: Estimated share of teleworkers in total number of employed in 2005.

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We have conducted research in Bosnia and Herzegovina among 100 companies.
Research was conducted online through Google Doc questionnaire. Analyzed
companies included small businesses (1 to 49 employed), middle businesses (50 do 99
employed), large businesses (100 to 250 employed), very large businesses (250 to 499)
and biggest businesses (from 1000 to 4999 employed). Companies were from public
and private sector, different industries variating from education, agriculture, media,
marketing and other services.
Many of the questioned companies have heared of some sort of virtualization (70%)
while 10% of them doesn’t even intend to use it. Also, 10% of audience doesn’t even
know what virtualization is.
Chart 3: Representation of virtualization knowledge and use in Bosnia and Herzegovina

Research showed that virtualization lowers costs in 56% of analyzed companies while
it increases them in 33% of the anaylzed companies. Increased costs while using
virtualization suggests bad managing of virtualization and insufficency of skills and
know-how.
Chart 4: How does virtualization affect costs in companies in Bosnia and Herzegovina

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Conclusion
It’s a fact that we all are functioning under some organization and they are changing
over the time. Business concept in 21st century is very complex and it requires from
organizations to respond to modern challenges. Globalization is strenghtening
communication and coordination through whole world. It is required minimal respond
time on certain changes that are becoming norm and our reality. In that situation,
information technology is coming to our aid, offering flexible business structure.
Information technology has evolved from being side kick to managaing important
processes such as transactions and other important business processes. There is
increase in methods of how we store our data, which increased number of servers.
Specialized applications for fields like accounting and finance almost always are done
on seperate, reliable servers with redundant hardware, ensuring business continuity. This
combination of factors has transformed IT environment into a messed mass of isolated,
specialized and not enough used servers. Rise of costs is getting bigger because of
software complexity and need to manage all the time rising number of data.
Virtualization applicativity allows easier managing of information system and enables
savings that hasn’t been provided by any other solution. IT infrastructure needs a
change and virtualization can present one of the solutions. It has big influence on
arhitecture, infrastructure, processes, operations, people and business in general.
Therefore, virtual organizations lower costs through optimal use of resources.
What virtualization does? First and foremost, it decreases number of servers, lowering
costs in many ways through electrical energy, physical space rents and other direct
costs related to maintance and work on servers. Lowering number of hardware, we are
lowering number of personnel that was needed to manage and maintain hardware,
lowering additional total costs. Virtualization can be achieved using free software,
saving money on expensive licenses.
Constant reduction of budget while keeping expected quality of services is definition
of efficent IT according to conducted studies. New technologies promise flexibility,
that is, ability to adjust existing resources for operative needs. Most organizations use
virtualization and cloud computing, figuring out balance between resource capacity
and overload of applications. Research conducted in Bosnia and Herzegovina
showed that biggest obstacles in virtualization process are transfering from physical
to virtual environment, insufficient cooperation with users and problems with servers. In
future years it is expected great increase in implementation of virtualization in Bosnia
and Herzegovina. That is confirmed by facts that leading companies in Bosnia and
Herzegovina have already recoginsed potential of virtualization and implemented it
and even small and medium companies are going in that direction because they are
having opportunities that they couldn’t access before because of lack of resources.
Bibliography
• Golden. B (2007). „Virtualization for dummies“, For Dummies 1st Edition, ISBN-10:
0470148314, ISBN-13: 978-0470148310
• Moreno V. and Reddy K. (2006). „Network Virtualization“, Indianopolis: Cisco
Press
• Portnoy M. (2012). „Virtualization Essentials“, Sybex 1st Edition, ISBN-10: 1118176715,
ISBN-13: 978-1118176719
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�Regional Economic Development: Entrepreneurship and Innovation
• Sun i AMD (2008). „Virtualization for dummies“, Wiley Publishing Inc., Special
Edition
• Weinman J. (2012). „Cloudonomics + Website: The business value of cloud
computing“, Wiley Publishing Inc. 1st Edition, ISBN-10: 1118229967, ISBN-13: 9781118229965
• Wolf C., Halter M. E. (2005). „Virtualization: From the desktop to enterprise”,
Electronic publish, B001FOPW8U

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��</text>
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                <text>THE IMPACT OF VIRTUALIZATION AND CLOUD COMPUTING TO MODERN  BUSINESS</text>
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Obralic, Merdzana
Habul, Mirza
Frimel, Dario</text>
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                <text>Abstract: Nowdays, the increasing application of information technology in modern  business and life in general, virtualization and cloud computing are new solutions  designed to increase the level of system abstraction and degree of utilization of computer  performance. New technologies offer the flexibility, the ability to adapt workloads  resources and to realize cost savings of IT infrastructure in terms of administration and  support costs. The period when the big companies had a monopoly and control over  resources and information are far behind us and the only companies to survive in the  future are „smart“ companies. This paper defines the terms virtualization and cloud  computing and explains its importance as the challenge of rapid success and growth  of the company. Special attention is focused on the savings and its benefits. The  advantages of applying virtualization and cloud computing are numerous only in case  they are implemented in the right way, although many managers have doubts about  this technology. The data is obtained through an online survey which was conducted  in the companies in Bosnia and Herzegovina as well as data Forrester Research that  determined the current level of application of virtualization and cloud computing  in the world and companies in Bosnia and Herzegovina. Besides, it pointed out the  guidelines of the future steps.</text>
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                    <text>THE RELATIONSHIP AMONG PERSONAL BACKGROUND, PERSONALITY
TRAITS, ENVIRONMENTAL FACTORS AND ENTREPRENEURIAL INTENTION OF
WOMEN IN NORTHERN MONTENEGRO
Minela Hadžić
International Burch University
Bosnia and Herzegovina
minela220@hotmail.com
Sait M. Dinç
International Burch University
Bosnia and Herzegovina
m.sait.dinc@ibu.edu.ba
Abstract: Entrepreneurs are imperative for the long-term economic growth of every
country. Researchers are trying to explain how important entrepreneurial intention is
by taking different factors in considerations. This paper will discuss three most important
groups of factors affecting entrepreneurial intention of unemployed women in the north
of Montenegro. Based on literature review, those factors are personal background,
personality traits and environmental groups of factors. In this study, focus will be on
four factors from each group which are perceived as most important according to
researchers. The study will provide new framework in this field. The main research focus
will be on women since majority of unemployed people in the north of the country is
women whose small proportion is entrepreneur.
Keywords: Entrepreneurs, Entrepreneurial intention, Unemployed Women, Montenegro
Introduction
In recent years, the establishment of new businesses has attracted attention of many
researchers. Developing countries and their policy makers have seen this issue as
a core driver for improving economy and employment and in order to overcome
current economic turbulence, they have focused on two terms: entrepreneurship and
entrepreneurial intention.
Entrepreneurship is a process of planned behavior and express ability of one person
who is called entrepreneur to build new value to significant economical achievement
(Ajzen, 1991)1985, 1987. Since the establishment of new business is a reason of general
interest, researchers have started to discuss the concept of entrepreneurial intention
firstly. Entrepreneurial intention is defined as precise human reaction and intellectual
response to particular behavior (Farouk, Ikram, &amp; Sami, 2014). In order to be able to
understand this concept, it is important to clarify its antecedents.
Plenty of studies have investigated individual impact of the factors affecting
entrepreneurial intention. These factors are categorized into personal background,
personality traits and environmental factors (Al-Harrasi, Al-Zadjali, &amp; Al-Salti, 2014).
Although the studies examine these factors influencing the entrepreneurial intention in
developed countries, there is a scarcity of literature about developing and transitional
countries.
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Montenegro is one of these countries in Balkan region. Higher unemployment rate and
the global economical crisis have slowed down Montenegrin economy. On the other
side, it created opportunity for small businesses (Montenegrin Employers Federation
&amp; IPSOS Strategic Marketing, 2013). The question arises whether that involvement is
equally distributed in this small country. Since the Montenegrin labor market is divided
and there is mismatch between supply and demand, there is also regional disparities
and gender inequality (Golubović, 2012).
Regarding the gender inequality in Montenegro, position of the women has become
an interesting issue to discuss about. Reports from 2013 states that only 9,6% of women
are entrepreneurs and women’s incomes are only 86% of male income. This statistic
ranked Montenegro far behind other countries in the region, as well as European Union
(Montenegrin Employers Federation &amp; IPSOS Strategic Marketing, 2013) opens door
for discussion. Because women and the elderly have a considerably lower income,
unemployment rate in especially north part of the country is larger than the national
average (Montenegrin Employers Federation &amp; IPSOS Strategic Marketing, 2013).
Overall, the most important issue of the women is what factors are influencing their
potential intent to be active, to be entrepreneurs in Montenegro. So, the purpose
of this study is to investigate the relationship among personal background factors,
personality traits factors and environmental factors of women in Montenegro.
Literature review
Entrepreneurship and entrepreneurial intention
Recently, entrepreneurship has been a widespread topic in academic environment.
In order to better understand entrepreneurship and entrepreneurial activities, the
antecedent of this concept should be known. One of the first and foremost antecedent
is entrepreneurial intention. Individual belief to start new business with a clear and
enthusiastic idea in a certain period of time is entrepreneurial intention (Thompson,
2009). In this definition, a highlighted point of believing of an individual that he can be
entrepreneur is a starting point for creation of new businesses (Bird, 1988)entrepreneurs’
states of mind that direct attention, experience, and action toward a business
concept, set the form and direction of organizations at their inception. Subsequent
organizational outcomes such as survival, development (including written plans. It is
created by different motivations and values (Fayolle, Liñán, &amp; Moriano, 2014).
Factors affecting entrepreneurial intention
A large number of studies about influencing factors of entrepreneurial intention have
emerged in the last decades. Researchers usually focus on psychological aspects
of entrepreneurial intention. Regarding these aspects, the most discussed theory is
The Theory of Planned Behavior (TPB). According to this theory, the things that shape
behavioral intention are attitudes, subjective norms and perceived behavioral control
(Ajzen, 1991).
Personal background factors are age (Wagner, 2004), gender (Naidu &amp; Chand, 2015),
education (McMahon &amp; Huijser, 2015), and business experience (Miralles, Giones, &amp;
Riverola, 2015) as indicators of entrepreneurial intention (Al-Harrasi et al., 2014). Main
part in the literature concentrates on the question about what constitutes good and
productive environment for entrepreneurship. Environment, as an external factor,
comes in many forms and motivated by obtained literature, here it will come in a group
of four elements: family support (Mark Pruett, Rachel Shinnar, Bryan Toney, Francisco
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�Regional Economic Development: Entrepreneurship and Innovation
Llopis, &amp; Jerry Fox, 2009), government support (Sadeghi, Mohammadi, Nosrati, &amp;
Malekian, 2013), perceived entry barrier (Montenegrin Employers Federation &amp; IPSOS
Strategic Marketing, 2013), and political situation (Wagner &amp; Sternberg, 2004). Certain
research studies point out close relationship between personality traits factors and
entrepreneurial intention, where each of them separately and differently influence
one’s intention toward starting its own business (Wang, Chang, Yao, &amp; Liang, 2015).
Some important personality traits factors are innovativeness and need for achievement
(Samydevan, Piaralal, Othman, &amp; Osman, 2015), risk taking (Yurtkoru, Acar, &amp; Teraman,
2014), and self-confidence (Peter B. Stimpson Robinson, 1991).
The demographic analysis show that there are differences between men and
women in many aspects, as well as on venture creation, attitudes, behavior toward
entrepreneurship and employment choice (Kolvereid, 1996). In the last decades,
number of women choosing entrepreneurship among other occupations is raising,
but small number of them are in industries not so much feminine, and it is result of
gender stereotyping (Sweida &amp; Reichard, 2013). Even though women entered startups, entrepreneurship remains male stereotyped (Lewis, 2006). Some assumes that
small number of women ownerships are coming from their early age and are driven
by low entrepreneurial intention (Kennedy &amp; Drennan, 2002).
Assessment of environment for women entrepreneurship in Montenegro
Nowadays, the unstable economical situation in Montenegro stems from changes
in the its labor market which started from its independence in 2006. The turbulence
created significant changes in the labor market, at one point making large shift to
better position, but still some deficiencies remained (Golubović, 2012). Namely,
Montenegro is country in transition which needs to develop economical and social
system that will provide economic well-being. One of the ways to increase economical
stability is to support small and medium enterprises which should reduce poverty and
unemployment in the country (Bobera, Lekovic, &amp; Berber, 2014). The statistics said
that there are more women than men in same age group, but in certified working
population of Montenegro there are more men, while women are marked as “inactive”
population (Montenegrin Employers Federation &amp; IPSOS Strategic Marketing, 2013).
Methodology
The quantitative method was used in this study. Self-administered survey is used as
a tool to obtain data. Hybrid of mail and street intercept survey method of data
collection is used. By using this method, participation in the study was voluntary, and
anonymity is guaranteed.
Measures
First part of the survey includes demographic questions which are at the same time
personal background questions for the framework. Second parts of questions are
environmental and those questions are created to be appropriate for the northern
region of Montenegro. Third part was prepared to measure personality traits and
entrepreneurial intention related questions. Following Ajzen’s, (1991) TBT theory,
questions about entrepreneurial intention included questions about attitudes,
subjective norms and perceived behavioral control. Seven questions were adapted
from the scales developed by Paço, Ferreira, Raposo, Rodrigues, &amp; Dinis, (2011), Sagiri
&amp; Appolloni, (2009), Liñán &amp; Chen, (2006) and Leong, 2008). Personality traits questions
were based on the study of Bezzina (2010).
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The respondents rated the questions by using 5- points Likert scale. Survey was originally
in English, and then translated into Montenegrin language. 202 useful surveys out of
450 were collected.
Sample characteristics
The collected data were analyzed using SPSS (v. 18) software package. The analysis
is consistent of several parts forming one clear picture of examined topic. Initially,
demographic questions were evaluated to describe sample characteristics. As we can
see from Table 1, 44, 1% of our sample aged from 18 to 25. When it comes to education
level the biggest part of the sample finished only high school (52%). Associated with
the age of the sample, indicates that the biggest portion of the sample is consistent
of young women, graduates from high school. Then, 45, 5% are married, while 37, 7 of
the sample have children.
Initial Analysis
In order to define validity of the scales used in this study, exploratory factor analysis
(EFA) is performed. This analysis is often used by researchers to define essential factors
from its set of data (Hooper, 2012). Precisely in this study the principal component
analysis was used as the factor extraction method, and the varimax method was used
for the component rotations. After analysis, factor loadings and coefficient alpha is
observed in order to extract variable that are not convenient for this study. Factor
loadings for entrepreneurial intention are bigger than 0,8, while for personality traits
are bigger than 0,6. To prove the reliability of the scales, Chronbach’s alpha was
observed. Cronbach’s alpha of entrepreneurial intention and personality traits is 0,95
and 0,97 respectively.
Table 1 Sample Characteristics
Variable
Age

Education Level

Marital status

Children

Employment status

30 ICESoS 2016 - Proceedings Book

Demographics
18-25
26-35
or over 36
Total
Primary school
High school
Undergraduate studies
Graduate studies
Total
Single
Married
Total
Yes
No
Total
Employed
Unemployed
Total

Number
89
55
58
202
8
105
60
29
202
110
92
202
75
124
202
29
173
202

Valid Percent
44,1
27,2
28,7
100
4
52
29,7
14,4
100
54,5
45,5
100
37,7
62,3
100
14,4
85,6
100

�Regional Economic Development: Entrepreneurship and Innovation
More unemployed women
in the family

Yes

152

75,2

No
Total

47
202

23,3
100

Results
Correlations tests are performed to find the relationship among the variables in the
study. Table 2 indicates the correlation results. The most significant correlations are
between entrepreneurial intention (EI) and factors as ED (education), BE (business
experience), FS (family support), GS (government support), and BN (barriers in the
north) as well as between EI and personality traits factors (PT). Correlation does not
exist only between AG (age) and PS (political situation). In the previous literature,
there was relationship between those two factors and EI, but in this study absence
of significant correlation can be explained by the nature of the sample considered.
For example, having in mind that women in Montenegro are not politically active, it
makes sense. Even though from the 2011 year there is “quota system” imposed by
amendment for The Law on Election of Councilors and Parliament Members, for the list
of the candidates to be submitted for elections requiring at least 30% to be women, it
is still below the world average of 19,6% (Montenegrin Employers Federation &amp; IPSOS
Strategic Marketing, 2013).
Table 2 Mean, standard deviations and correlations
Variables

.Min

.Max

Mean

SD

1

2

3

4

5

6

7

8

AG .1

1

3

1,85

0,841

1

ED .2

1

4

2,54

0,786

-0,091

1

BE .3

1

2

1,62

0,487

0,002

-0,131

1

FS .4

1

5

3,39

1,533

0,027

**0,264

*-0,146

1

GS .5

1

2

1,71

0,456

0,103

**0,280

0,124

**-0,185

1

BN .6

1

5

3,89

1,164

*0,175

0,041

-0,024

*0,139

**0,265

1

PS .7

1

3

2,03

0,585

0,041

-0,020

**0,256

-0,037

0,094

-0,067

1

EI .8

1

5

3,24

1,274

-0,028

*0,150

**-0,183

**0,431

**-0,185

**0,267

-0,04

1

PT .9

1

5

3,39

1,299

0,062

0,044

-0,082

**0,393

-0,111

**0,313

0,043

**0,829

9

1

;SD: standard deviations
;p&lt;0,05; **p&lt;0,01*

Conclusion
The study completed mosaic for entrepreneurial intention regarding unemployed
women in the northern region of Montenegro, making foundation for improving
policies and implications for further studies. Strong effect of environmental factors on
entrepreneurial intention of unemployed women suggests that changes can occur
since the environment is dynamic and constantly changing.
The implications of the study make more suggestions to the policy makers due to the
importance of the environment in this study and the rule they have in changing it. For
making valuable policy, women need to be included in the creation of new policies,
they need to cooperate and conjoin in designing economic programs. Encouraging
women in choosing entrepreneurship among other occupations must be their major
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�International Conference on Economic and Social Studies (ICESoS’16)
focus. Current government should at least remove perceived barriers and make
northern region more attractive for start-ups. They should follow example from other
countries and apply entrepreneurship education in the formal education through
enriched curriculum and trainings and show positive examples from that field.
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34 ICESoS 2016 - Proceedings Book

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                <text>Abstract: Entrepreneurs are imperative for the long-term economic growth of every  country. Researchers are trying to explain how important entrepreneurial intention is  by taking different factors in considerations. This paper will discuss three most important  groups of factors affecting entrepreneurial intention of unemployed women in the north  of Montenegro. Based on literature review, those factors are personal background,  personality traits and environmental groups of factors. In this study, focus will be on  four factors from each group which are perceived as most important according to  researchers. The study will provide new framework in this field. The main research focus  will be on women since majority of unemployed people in the north of the country is  women whose small proportion is entrepreneur.</text>
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                <text>The main objective of this research is to investigate behavioral factors in the managerial decision making under risk in commercial banking from the perspective of the basic theory in behavioral finance – the prospect theory. The study is important in that it contributes to the development of a comprehensive risk management approach in banking industry, by broadening already existing practices with behavioral finance findings, as summarized through the prospect theory. The theory explains the decision making processes, holding that managers become more risk seeking as their bank moves further below the specified targets and more risk seeking as their bank moves further above the specified targets. The theory is examined on the case of B&amp;H banks from 1999 to 2015, in the light of returns on assets, returns on equity and capital ratio. Analyses show risk seeking among managers of banks below targets, whereas there is no evidence for risk aversion among managers of banks above target. Therefore, the prospect-theory-based model of managerial decision making offered in this research is suitable ground-basis to ingrain the behavioral insights into risk management processes in the banking industry of Bosnia and Herzegovina.      Keywords: Prospect Theory, Decision Making, Risk, Commercial Banking, Bosnia and Herzegovina.</text>
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                    <text>BEHAVIORAL FINANCE PERSPECTIVE ON MANAGERIAL DECISION MAKING
UNDER RISK IN COMMERCIAL BANKS
Amra Halaba
International Burch University
Bosnia and Herzegovina
amrahalaba@yahoo.com
Ali Coşkun
International Burch University
Bosnia and Herzegovina
ali.coskun@ibu.edu.ba
Abstract: Decision making is the most important and the most difficult task that
managers perform. On the other side they are most of the time confronted with risk
and uncertainty, especially in banking industry. Objective of this study is to examine
how managers of commercial banks performs this task, by putting it in the perspective
of the newest findings from Behavioral finance field. Behavioral finance is based on
premise that decision makers behave less than fully rational. Due to their deeply rooted
human nature managers are prone to make decisions based on subjective evaluation
of available options, relative to certain reference point and to current state of wealth,
and also according to their personal interests which may contradict banks`, industry`s
and social welfare`s. Specifically, this study explores role of heuristics, biases and
intuition in decision making, through concise review of existing literature. Importance
of the study is in a fact that commercial banks are simultaneously the most important
industry for country`s economic development and stability and the most submissive
industry to the risk. Owing to systematic nature of risk generally in financial markets, any
irregularity in one country`s banking industry will eventually reflect on other countries
and is able to make ground for crisis. Study will contribute to better understanding of
managerial perception of risk and their behavior under risk, which is primarily useful
for architects of banks` corporate governance and banks` regulative. As we will see,
setting identical option in two different frames leads to different decisions, this opens
up possibilities to construct an environment in such a manner that decision makers are
naturally led to make decisions that are in the best interest of all stakeholders involved.
Keywords: Behavioral Finance, Decision Making, Risk in Banking, Commercial Banking
1. Introduction
While literature is overwhelmed with analysis of risk taking behavior by managers in
commercial banking, which mainly look at relationship between risk and some other
significant variables such as size or ownership structure (García-Marco &amp; RoblesFernández, 2008) there lacks analysis that takes into consideration factors of managers`
behavior – acting individually and in groups.
Mainstream economists argue that economic agents are rational utility maximizers
who hold constant preferences and all together create efficient markets. However,
such postulate is invalid, since irrationality of economic agents was recognized a long
time ago, even by Adam Smith. (Santos &amp; Chen, 2009)
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�International Conference on Economic and Social Studies (ICESoS’16)
Not only that this postulate is incorrect in theory, but is troublesome for practitioners,
specifically banks` owners and stakeholders, banking regulative bodies, and public
in general. So, basic purpose of this research is to expand the view on managerial
behavior in commercial banks, especially under risk environment.
Hillson (2014) notes that risk management process which does not cover findings
from human behavior sciences, in its foundation is condemned to produce less than
optimal outcomes. For banking industry it is a must to include soft behavioral factors in
risk management processes, which are at least as relevant as statistics.
Markets and therefore decision making settings are characterized with complexity,
uncertainty and risk (Krohling &amp; Souza, 2012), which is especially relevant when it comes
to banking industry. Banks act as society`s integrator, since these are institutions that
come in relationship with almost all citizens and all businesses (Marous, 2015).
Banks hold highest ratios in market capitalizations of any country, are subject to illiquidity
risks, and most importantly the risk they impose is of systematic nature. Turbulences in
one bank spread to whole banking industry in the country, therefore weakening its
whole financial system. (Shen &amp; Chih, 2005)
Shen and Chih (2005) note also that one of sources of risk in banks is its asset structure,
which is difficult to recognize and therefore to prevent.
This risk is, author suggest, imposed by managers, since they are the ones who make
final decisions on bank`s asset structure. Therefore, specific field covered by this
research is behavioral corporate finance, which aims to provide insights into what
drives managers in their decision making processes.
Authors of the research suggest that introduction of behavioral factors in risk
management process can seriously improve its efficiency and therefore contribute
not only to business success of banks individually, but to increase of the overall social
welfare. Research will provide insights into ways that managers make decisions, which
is especially important under overwhelming risky settings. It is authors` suggestion that
only by better understanding of the true nature and true behavior of managers in real
situations, academicians and practitioners can better form bank`s internal structure
and hierarchical relationships, as well as banking industry`s regulations. Following this
assumption, study contributes to better understanding of bank`s executives, which
is beneficial mainly to regulators of bank`s internal organization and regulators of
banking industry.
Research provides literature review of previous research on the given topic. Firstly,
authors give introduction into field of behavioral corporate finance, which is followed
with discussion on decision making processes and risk in banking industry. Third part is
dedicated to implications of behavioral finance in decision making processes. Finally,
at the very end authors give concluding remarks.
2. Literature Review
1.1

Behavioral Finance

Behavioral finance is a branch of behavioral economics which is based on notion
that financial market movements should be studied starting from the assumption of
managers` incomplete rationality (Glaser, Noth, &amp; Weber, 2003).
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�Regional Economic Development: Entrepreneurship and Innovation
It is a field of research which combines standard finance theory with sciences on
human nature - namely psychology, neuroscience, and sociology (Halaba &amp; Ilgun,
2014).
Therefore, behavioral economics in general is un upgrade to mainstream economics,
which enables academicians and practitioners to gain better understanding of
economic agents` behavior (Rabin, 1998), which is the main purpose of this research.
It is important to draw attention to „upgrading“ role of behavioral finance. Aim of
behavioral finance studies is not to contradict mainstream studies, rather to enrich
them, expand the views and enable more efficient management as well as policy
making.
Since the scope of the study is managerial behavior, specifically the study is under the
umbrella of corporate behavioral finance.
1.1.1

Behavioral Corporate Finance

Corporate finance examines decision making (where we can consider financing
decision, i.e. asset structure) in terms of cooperation and relationship between
managers and owners (Baker &amp; Wurgler, 2011). Under the agency theory, corporate
finance is explained in terms of influence of capital owners on managers, with purpose
of directing managers to behave in the most beneficial manner (Caprio &amp; Levine,
2002).
Caprio and Levine (2002) emphasize the importance of effective corporate governance
in banks, since these have influence on “shaping capital allocation at the firm level
and at the country level“ (p. 2) and Schmidt and Tyrell not that even back in 1997
there was notable increasing interest and recognition of financial markets` (banking
industry included) role in resource allocation. Corporate governance is of systemic
nature, meaning that all of its segments are interrelated, so that every incremental
change in one segment contributes to the change in other segments as well (Schmidt
&amp; Tyrell, 1997).
When it comes to mainstream economics, generally it is based on methodological
approach, mathematical expression of assumptions, and analytical evaluation
of implications of assumptions and empirical observations (Rabin, 1998). Therefore,
intrinsic human attributes of managers which are relevant for decision making, are
being neglected or perceived as disturbance to the smooth mainstream approach.
The aim of behavioral corporate finance is to account for all these intrinsic attributes of
managers and examine what drives their behavior in the real environment. (Berneheim,
2009; Camerer, 2007)
Tirole (2006) in his, in-depth book „The theory of corporate governance“ gives
credentials to behavioral finance as a branch that „relaxes the rationality postulate
that dominates this book.“ (p. 9). He notes two courses present in behavioral corporate
finance. Focus of one course is managerial irrationality, while focus of the other branch
is on investors` irrationality. Topic of this research fits in the first course of managerial
irrationality. However, Tirole decides not to include detail coverage of behavioral
finance in his studies on corporate governance and stick to standard approach given
by agency theory for several reasons. He notes that behavioral finance is in its offspring,
so he finds it early for a broad theoretical recapitulation of corporate governance
from this approach. So, he finds it lacking behind the agency theory.
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Authors of this research find his reasons as additional motivation for urging the
involvement of behavioral corporate finance in academic studies as soon as possible,
in order to raise awareness of its importance and move build up theoretical framework
in this regard and break such (mis)perception on the power of insights from behavioral
finance.
According to Rabin (1998) the importance of behavioral finance in decision making
reflects in findings that managers in real environment are prone to systematically
irrational judgments and choices. It is opposite to postulate of mainstream economics
that managers follow objective statistical laws of probability while making evaluations
that lead their decisions.
Behavioral finance gathers evidences on biased, loss averse, fearful, and in other
regards irrational behavior of managers which result in less than optimum efficiency
decision making (Halaba &amp; Ilgun, 2014). It contradicts rationality of managers along
the main postulates set by standard finance decision making theories. These postulates
are:
-

manager exerts constant preferences (Abdulnabi, 2014)
manager chooses the option with the highest expected objective utility
(Abdulnabi, 2014)
manager makes decisions based on logic and controls his emotions (Hadžić,
2015).

While these assumptions to some degree serve well, in that they help to simplify reality
and build economic models, it is necessary to recognize what real decision making is
actually like. Looking at the real managerial behavior in the actual decision making
environment is the core objective of behavioral corporate finance (Halaba &amp; Ilgun,
2014).
In order to understand decision making process in a corporation, it is inevitable to
form understanding over beliefs and preferences of managers, owners, as well as
interaction of the two (Baker &amp; Wurgler, 2011).
In order to gain this understanding, in the section 2.3 we will look at patterns of
judgment and decision making - apparently irrational ones - which managers are
prone to. Before looking into these patterns, firstly we will provide overview over risk
decision making in general and risk in banking industry.
1.2

Decision Making Under Risk in Commercial Banking

1.2.1

Decision Making

Decision making can be defined as „process of problem identification and the process
of solving it“ (Shermerhon, 1996, p. 194).
These are processes that managers are constantly engaged in. Furthermore, decisions
are made in groups, rather than individually, which makes decision making environment
more complex. (Dervishi &amp; Ibish, 2014)
Hadžić &amp; Ilgun (2015) note that decision making is marked with huge pressure which
comes from numerous options and eventually results in sub-optimal decisions.
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Korte (2003) introduces results of the study done over 300 managerial decision over
20 years, done by Paul Nutt, published in Nutt`s book „Why decisions fail: Avoiding the
blunders and traps that lead to debacles“ from 2002. Study revealed that decisions
which result in optimum outcomes are characterized by the following:
1. A deliberate and thorough study of the claims by a variety of stakeholders
2. Early attention to social and political interests, and
3. Setting direction based on a cross-section of informed opinion“ (Korte, 2003, p.
446)
2.2.2 Agency Theory
The basic theory of corporate governance in economics is agency theory. It assesses
the relationship between principals – owners and agents – managers within an
organization, with emphasis on risk perception of both parties.
Owners are assumed to be risk neutral, following the assumption that they do not
place entire investing capital in one investment, so only part of their wealth would be
placed in individual bank. When their entire capital does not depend on performance
of single bank, owners are likely to be less influenced by their emotions and therefore
make more deliberate decisions.
Managers are assumed to be more biased in decision making, since their personal
incomes depend on the performance of the bank. Income for managers mainly
comes from regular salaries, but also from different types of bonuses as well. (Wiseman
&amp; Gomez-Mejla, 1998)
Basically, corporate structure should be such that encourages managers to behave
in the best interests of owners. However, even despite some clearly established legal
rules for owner-manager relationships, still there remains challenge of how to apply
those rules in practice, to ensure that managers really do follow them. (Erner, Klos, &amp;
Langer, 2013)
So, there are strict rules which direct owner-manager relationship. However, there are
also bonus schemes, which are designed to motivate managers to behave in a way
that benefits owners the most. However, Chen, Zhang, Xiao, &amp; Li (2011) conducted
study on bonus schemes among the five biggest banks in United Kingdom, which
shows that incentives paid to managers did not result in favorable outcomes. All of
these banks performed poorly with major liquidity problems.
2.2.3 Risk in Commercial Banking
Classic definition of the risk is as follows „Risks are uncertainties resulting in adverse
variations of profitability or in losses.“ (Bessis, 2002, p. 11). However, concept of risk
is poorly understood (Abdulnabi, 2014) and there are many different definitions out
there (Riabacke, 2006).

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So, Riabacke (2006) explains risk by putting it in the context of two other terms. These
are:
-

Certainty, where manager knows for sure what will be outcomes of specific
actions
Uncertainty, where manager does not know at all what could be outcomes of
specific actions.

Risk is in between the above two. It implies that manager knows more than one possible
outcome for each specific action, where each outcome is expected to occur at
certain probability. However, manager cannot know whether:
-

All outcomes he accounts for are actually all possible ones
Probabilities he assigns to each outcome are accurate.

„Banking risks are defined as adverse impacts on profitability of several distinct sources
of uncertainty“ (Bessis, 2002, p. 11).
Basic types of banking risks are: credit risk, interest rate risk, market risk, liquidity
risk, operational risk, foreign exchange risk, other risks (country risk, settlement risk,
performance risk) (Bessis, 2002).
Risk taking in banking industry is specific because of the role which this sector has
in one country. Negative effects of the risk behavior in single bank influences other
banks and very soon implications spread over to the financial system and complete
economy. (García-Marco &amp; Robles-Fernández, 2008)
More complex environment makes it more difficult for managers to evaluate what
might be outcomes of different options they can choose among (Erner et al., 2013).
Eventually, it amplifies the risk they encounter.
1.3

Implications of Behavioral Corporate Finance for Decision Making Under Risk

1.3.1

Intuition

Intuition can be defined as all those processes which happen in human mind on
subconscious level (Isenman, 1997).
Hadžić and Ilgun (2015, p.14) provide another more detailed definition of intuition
by Woiceshyn (2014) who says that „Intuition, or the process of intuiting, is described
as the inexplicable emergence of a sudden understanding – a “hunch” or a “gut
feeling” – seemingly out of nowhere but involving the subconscious and one’s
previous experience, often described as recognition of familiar patterns from previous
experiences“.
According to evidences from neuroscientists, people do not have conscious control of
their behavior. They inform us that human brain is influenced by environment in which
human operates. (Bloom, 2014)
Therefore, managers cannot make their decisions as dissected from the context in
which they operate, or influences of other group members.

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Managers are continuously asked to make decisions, which involves solving difficult
questions under ambiguity, complexity, uncertainty. Confronted with such pressures,
they tend to make the challenge easier, by swapping the actual problem for an easier
one. The easier problem is the problem they perceive compatible with the present one,
but it does not necessarily has to be true. The essence is that they take to the surface a
problem which they are familiar with, their minds know how to solve it. This swap pattern
is at fundaments of intuitive judgments and decision making. (Kahneman, 2011)
Intuitive thinking underlies human thinking, judgment, and decision making overall.
However in order to be properly utilized in academic circles, its importance has to be
acknowledged by leading academicians. (Isenman, 1997)
Intuition underlies the concept of heuristics, which are discussed in the following
section.
1.3.2

Heuristics

Heuristics are mental shortcuts which managers use when making difficult decisions
in complex settings. They substitute difficult question with an easier one – which
might lead decision maker from the essence of the actual problem, or in absence of
relevant data they reach for available data – which might or might not be relevant for
a problem at hand, but also might mislead decision maker from the actual problem.
(Hadžić, 2015)
Following the book „Thinking, Fast and Slow“ by father of behavioral economics
Daniel Kahneman, which he wrote with priceless help of his colleague and friend
Amos Tversky, authors of this research count four basic types of heuristics. These are:
availability, representativeness, anchoring, and affect heuristic. Each of these will be
discussed in following paragraphs.
2.3.2.1 Availability Heuristic
Availability heuristic is decision making pattern based on information that is easily
obtainable, that is on information that comes to a mind of managers with an ease
and effortlessly (Sewell, 2011).
It comes as result of replacing a difficult problem for an easier one and basically solving
a problem and making a needed decision based on the information that can be
reached the most easily, even though it might not be relevant for the present situation.
Such decision making has a power to leave actual problem unresolved, or in the worst
case make the problem even the more serious one. (Kahneman, 2011)
One way in which bank managers can hurt bank`s asset structure is by following the
available data from the news, since there is evidence for example that investments
which are the most prompted up on the media platform, perform the poorest among
other investments in two years (Sewell, 2011). This example is implicative of how data
which is the most easily accessible, can be misleading. Managers should not carelessly
follow the news on the macroeconomic situation or industry performances, but rather
take an analytical and critical evaluation approach.

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2.3.2.2 Representativeness Heuristic
According to Kahneman (2011), people are wired to seek for certain correlation
between events and situations to the extent that he refers to human species as to
„pattern seekers“. Managers as well have a need to fit in any new circumstance
into specific scheme, give it meaning, purpose and justification. It provides sense of
control, while loss of control over situation upon which our well-being depends, causes
negative feelings.
Instead of objective assessment of events and situations, managers find certain context
to put those events and situations in. In that way the actual situation or event loses its
true context and of course can be misleading for decision making.
It is troublesome especially when this need implies neglect of actual problem that
needs to be solved.
So, people have this tendency to perceive events and things which share certain
attributes as the same (Baker &amp; Nofsinger, 2002).
If managers misevaluate potency of certain event`s amplitude to disturb their asset
positions, it can significantly change their risk attitudes and behaviors.
2.3.2.3 Anchoring Heuristic
Managers tend to evaluate options they have at disposal based on what those options
contribute - either positively or negatively to their current level of returns. It harms their
choice of options and final decision in a way that they neglect objective final utility
expected from each of those options. While anchoring their evaluation to a certain
value or a number, they focus on subjective value which those options provide them.
(Helson, 1964; Rabin, 1998)
More worrisome fact is that managers have tendency to anchor their evaluations
to some values or numbers that are completely unrelated to the prospects they are
evaluating, as opposed to their current returns level. Reference value upon which
managers compare their options does not have to have any logical correlation to the
actual choice they are making. Kahneman (2011)
2.3.2.4 Affect Heuristic
Affect heuristic is based on influence that people`s emotions have on their judgments
and decision making and according to Kahneman (2011) emotions have the highest
power in directing the risk attitudes and preferences of managers. Basically, all
decisions that people make are simply manifestation of their feelings towards specific
option at certain point in time.
According to Finucane, Alhakami, Slovic and Johnosn (2000) how managers perceive
risk and therefore form their risk attitudes which drive their risk behavior is influenced
primarily by affect heuristic. Prospects which provoke positive emotions with managers,
they are likely to frame as „a low risk and high benefit“, whereas prospects which
provoke negative emotions with managers, they are likely to frame as „ high risk and
low benefit“.

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Another leading behavioral economist Dan Ariely (2008), came to a conclusion that
people`s emotions obscure their deliberate thinking and have potency to drive their
behavior.
According to Kahneman (2011), people make deliberate decisions, except in those
situations when their emotions take over their deliberate thinking.
2.3.3 Bias
Bias refers to subconscious, faulty and unreasonable judgment and decision making.
It fundamentally differs from logical and analytical objective thinking patterns.
(Kahneman, Slovic, &amp; Tversky, 1982)
Biased thinking and acting is a path to situations in which the manager believes that
he is close to maximizing firm value - and, consequently his incentives - but is in fact
deviating from this ideal (Baker &amp; Wurgler, 2011).
Managers, as other humans do not always make judgments logically. Furthermore,
once formed judgments do not always lead to final decisions in rational and consistent
way. (M. P. Baker &amp; Wurgler, 2011)
However, there is evidence that certain personal abilities of managers are correlated
to the performance of the firm (Kaplan, Klebanov, &amp; Sorensen, 2011).
On the other side, Simon (1955) introduced the term bounded rationality, under
which he assumes that some type of cognitive or information gathering cost prevents
managers from making fully optimal decisions. Bounded rationality allows managers
to deal with complex environment by using heuristic. In that manner they manage to
obtain satisfying performance. Since such approach to decision making has certain
benefits they should strive at least to diminish sensitivity to their own biases.
In following sections, authors discuss several most applicable biases when it comes to
corporate behavior of managers individually and in groups.
2.3.3.1 Confidence and Optimism Bias
These two types of biases are related and feed each other, so are discussed jointly.
Managers have tendency to overvalue their capabilities and expertise and to be overly
optimistic over future prospects that they personally feel affection for. Additionally,
managers tend to put more value on the role that they played in certain achievements
and successes, than they actually had. (Jarboui &amp; Boujelbene, 2012)
They are prompted to see their circumstances as more favorable than they really are.
Also, managers usually fail at time management by overestimating their abilities and
assigning less time for activities than they actually need. (Barberis &amp; Thaler, 2003)
Shiller (2000) notes that people in general have tendency to focus on favorable sides
and ignore possible negative effects when a new situation arises.

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While over optimism and overconfidence can reflect negatively on corporate
behavior, it has positive sides also when experienced moderately. They encourage
managers to look for new prospects in environment, increases their self-awareness,
and makes them utilize their full capacities. (Jarboui &amp; Boujelbene, 2012)
So, in order to benefit from these characteristics, managers have to control for them.
But, along with complexity of environment and decisions that need to be made,
managers are additionally burdened with group pressure. Group decision making
feeds overconfidence and makes it harder to de-bias. (Gervais, 2010)
2.3.3.2 Confirmation Bias
Once the move is made, no matter what the outcome is, managers put that outcome
in the context and seek for proper justification of their previous actions. They seek
confirmation for their actions. This is „tendency to interpret evidence as consistent with
one`s preexisting beliefs“ (Daniel, Hirshleifer, &amp; Teoh, 2002, p. 143)
Beliefs and judgments once formed, is what managers firmly hold unto (Barberis &amp;
Thaler, 2003; Rabin, 1998) and are likely to discard any new data that opposes
established judgments, however relevant these might be (Baker &amp; Nofsinger, 2002).
2.3.3.3 Herding effect
According to Sewell (2011), herding effect is due to need of people to socialize and
make groups in order to survive and improve well-being through evolution. Socializing
is crucial for information exchange, which is one of the most important resources.
There is evidence that people are more likely to take higher risks when acting in a
group. Being a member of a group reduces feelings of insecurity and anxiety over
decisions. Company of other people changes risk behavior of each group member.
(Chou &amp; Nordgren, 2016)
According to Shiller (2000) information exchanged between people in face-to-face
conversations has higher impact than the same information exchanged in other ways.
It is due to capacity of face expressions, or tone of voice to provoke specific emotions
with participants of conversation.
Acting in group benefits each member, since his capacity to perform increases. On
the other side, it can be harmful since each member is likely to follow explicitly or
implicitly implied set of activities. (Shiller, 2000)
3. Conclusion
Effective risk management needs to account for insights from behavioral corporate
finance, which are derived from psychology, neuroscience, and sociology. It is
deemed necessary to approach risk taking behavior from a broader and more realistic
perspective, instead of relying solely on standard risk approaches, which include
relationship between risk and return, constant preferences and utility maximization.
Significance of effective risk management increases in domain of banking industry,
which serves as an integrator and financier of country`s economic system. It is up to
academicians and practitioners both to gain more understanding into how human
minds work and how managers make decisions. It will empower them to create
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environments in which managers are compelled to behave in the best interest of all
stakeholders involved.
Managers themselves, should strive to understand and get to know themselves and
members of their executive boards better. In that way, they will be better able to
control their own decision making and establish better control over themselves.
This study shed a light on the suggested approach to risk management, draw attention
to its importance and hopefully developed interest from professionals in academics
and real sector. Future research should definitely include development of model of
managerial decision making under risk in commercial banking, since it would help
standardization of risk management processes.
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��</text>
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                <text>BEHAVIORAL FINANCE PERSPECTIVE ON MANAGERIAL DECISION MAKING  UNDER RISK IN COMMERCIAL BANKS</text>
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                <text>Abstract: Decision making is the most important and the most difficult task that  managers perform. On the other side they are most of the time confronted with risk  and uncertainty, especially in banking industry. Objective of this study is to examine  how managers of commercial banks performs this task, by putting it in the perspective  of the newest findings from Behavioral finance field. Behavioral finance is based on  premise that decision makers behave less than fully rational. Due to their deeply rooted  human nature managers are prone to make decisions based on subjective evaluation  of available options, relative to certain reference point and to current state of wealth,  and also according to their personal interests which may contradict banks`, industry`s  and social welfare`s. Specifically, this study explores role of heuristics, biases and  intuition in decision making, through concise review of existing literature. Importance  of the study is in a fact that commercial banks are simultaneously the most important  industry for country`s economic development and stability and the most submissive  industry to the risk. Owing to systematic nature of risk generally in financial markets, any  irregularity in one country`s banking industry will eventually reflect on other countries  and is able to make ground for crisis. Study will contribute to better understanding of  managerial perception of risk and their behavior under risk, which is primarily useful  for architects of banks` corporate governance and banks` regulative. As we will see,  setting identical option in two different frames leads to different decisions, this opens  up possibilities to construct an environment in such a manner that decision makers are  naturally led to make decisions that are in the best interest of all stakeholders involved.</text>
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                    <text>BENEFIT ANALYSIS OF A DEVELOPING MARKETS STOCK EXCHANGE
MERGERS: CASE OF A BORSA ISTANBUL AND
SARAJEVO STOCK EXCHANGE
Sanel Halilbegovic
International Burch University
Bosnia and Herzegovina
sanel.halilbegovic@ibu.edu.ba
Abstract: Whether due to mentality or the lack of investment ‘culture’, but people in
the Balkans have certain repulsion towards investing in financial instruments offered by
the local exchanges. Based on the public opinion one can conclude that most of the
people are reluctant to invest in the financial instruments because they can’t rely on
the trustworthiness and credibility of the local exchanges, due to corruption scandals,
misconduct and wrongdoings that happened in the recent history. Since its inception,
Sarajevo Stock Exchange has been suffering from extremely low volume and poor
investment liquidity that in the end resulted with choppiness and overall instability in
the market. Turkey’s main stock exchange, Borsa Istanbul, which is 80 times larger
than SASE, has openly expressed interest in direct cooperation with Sarajevo Stock
Exchange and that strategic move can certainly reduce or even eliminate problems
local investors face.
This study examines the effect of benefits and costs of the cooperation between Borsa
Istanbul and Sarajevo Stock Exchange (SASE). Multiple facets of the benefits and costs
are examined and their effect on the macro and micro scale. Macro effects of the
raising stake of Borsa Istanbul in SASE include effects on government, municipality and
overall economic level, while micro effect is the direct effect to the ‘end-consumer’,
a small investor.
The secondary data will be used in analysis of benefits to costs with the side by side
comparison and eventual derivation of the Benefit/Cost ratio (BCR) that will test the
hypothesis that benefits highly outweigh the costs in this cooperation.
The research shows that raising the stake of Borsa Istanbul in SASE will bring a new level
of professionalism and trust in a corruption and unprofessionalism ridden SASE. In
addition Borsa Istanbul will open new market horizons to investors from Bosnia and as
an outcome we should see and increase in market liquidity, trading volume and even
the BDP of both countries.
Keywords: Emerging stock markets, cross listing, stock market merger
JEL Classification: F15, F62, G15, G24
Introduction
At its inception in late 90’s, Sarajevo Stock Exchange (SASE) has been showing signs
of prosperity and acceptance in the investors’ circles. However, due to ample
irregularities, corruption scandals and an overall lethargy in trading volume, SASE has
been slowing down since early 2000’s. In the recent years stock exchange unions
became the trend in an emerging markets, which is a result of globalization and
deregulation on the world level. This process started in late 1990’s following the process
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of converting the stock exchanges from nonprofit, usually member owned organizations
into for profit organizations that are owned by the state and corporations. In late
1990’s European stock exchanges experienced significant changes such as several
mergers and acquisitions, changes in trading systems and ownership structures, and
the most significant increased number of quoted companies. One of the most famous
mergers happened in 2000 when Belgian, French, Dutch and Portuguese exchanges
have merged. From these four stock exchanges Euronext was created. In this way
these four exchanges have increased their market share and became competitive
to the European largest stock exchange, London Stock Exchange. Stock exchange
mergers have various effects among which is market efficiency as the most important
one. Studies have shown that the merger outcomes depend on the size of the stock
exchange. This implies that the degree of market efficiency is higher for the merger
between small stock exchanges because the smaller the stock exchange, higher the
growth potential. However, there are certain issues that should be considered such
as regulatory issue. Regulations can be internal, that require compliance with rules of
stock exchange, or external that require compliance with the rules of regulatory body
on state or international level.
Following or better yet lagging on these global trends, Borsa Istanbul Stock Exchange
(BIST), which is Turkey’s only exchange, in 2011 has acquired 5% of Sarajevo Stock
Exchange (SASE) which is owned by Bosnian brokerage houses. In January 2015 it
bought additional shares and increased its stake to more than 30%. The purpose of this
paper is to explain the possible benefits of the Borsa Istanbul stake in Sarajevo Stock
exchange.
Literature Review
According to the research of Prof. Dr. Ulf Nielsen (University of California), the main
benefit of stock exchange merger is the stock liquidity that follows the merger. Simply
said, there are more market participants and more potential investors. There is also a
smaller gap or a spread between bid and ask which is again the result of the liquidity
and more participants competing on the exchange. There are always investors willing
to buy the security for a given price and issuer or dealer willing to sell the security for
that price. Market is also becoming more efficient due to lower information and other
non-monetary transactions cost. Liquidity of the security is measured by turnover.
Turnover represents number of shares that are traded relative to the number of
shares outstanding. If the merger is international, meaning that the stock exchanges
are located in two different countries, it increases the investor’s base. Stocks are
accessible to the investors in both countries. Companies benefit from listing on both,
domestic and foreign market. Following the increased trading volume, exchanges
should increase their investment in new technologies that have the ability to satisfy
the demands of sophisticated investors (Philips, Faseruk, Glew, 2014). Thanks to the
increased volume the stock exchanges will experience the economies of scale, and
the cost of the investment will spread over the larger volume of financial products.
Furthermore internationally diversified market is likely to introduce new financial and
trading instruments to the stock exchanges.
Besides the liquidity and capital flow, market efficiency is the most important outcome
of the stock exchange merger. Degree of market efficiency depends of the country’s
level of development, size, geographical diversification and industrial diversification
(Charles, Darne, Kim, Redor, 2014). As a result of the increased efficiency the average
trading fees decreases, the bid-ask spread also decreases, trading volume increases
and the volatility of large cap securities decreases. However, the merger does not
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affect all stock markets in the same way as it was mentioned before. Efficient market
hypothesis (Samuelson, 1965), states that price fully reflects all available all relevant
information. In the inefficient market further prices are highly unpredictable. Market
efficiency is especially an issue in the developing markets. So, the fact that exchange
merger contributes to the market efficiency lead us to the conclusion that the merger
has higher impact on the developing market than on the already developed and
efficient market.
Stock market mergers and acquisitions contribute to the decreasing costs of a
transaction through the economies of scale that will attract new investors to participate
in new stock exchange markets or platforms with higher trading volume and much
better liquidity (McAndrews and Stefanadis, 2002). Stock exchange mergers will also
improve liquidity with increasing trading volume but decreasing transaction costs
(Neilsson, 2009). Many companies may benefit from alliances because of better price
efficiency when new information becomes more available (Werner and Kleidon, 1996).
The are many factors that affect the stock exchange success. Some of them include
financial regulation quality, corporate structure for stock exchange demutualization
and cross-membership agreement (Dorodnykh, 2013). A trading amount influences
much the success of a stock market acquisition or merger, a greater stock exchange
or some with a larger number of domestic firms could indicate maybe less success
(Dorodnykh, 2013; 2014). On the other side, lower stock exchange participation could
improve performance, and also, provide some credibility as well as reliability for higher
stock exchange partners (Maciulis et al., 2007; Hasan et al., 2012). The trading with less
volume may also experience lower integration - it’s happened because of complex
financial regulations as well as restrictions on foreign investors. Also, geo distances
or levels of merger do not necessarily translate into a raising in stock exchange
interdependence that maybe will improve stock exchange performance (Nielsson,
2007). Some bigger companies may obtain higher liquidity or trading volume from the
stock exchange mergers, and can reduce costs of the transaction to improve market
efficiency (Nielsson, 2009).
Hypothesis and Methodology
Given the introduction an organically derived hypothesis emerges:
“The cooperation and a partial merger of SASE and Borsa Istanbul is highly beneficial
to all stakeholders in each market – from investors, over companies in the market and
both countries’ governments”
Since the full scope of the merger and its benefits hasn’t happen as of yet, this research
with this hypothesis will basically serve as a base starting point of the future researches,
once the entire program materializes and once the measurable data becomes
available.
The methodology used in this research is of a hybrid qualitative nature. This paper will
have a descriptive research design with prediction based narratology. Since there
is a very small amount of primary and secondary data on this topic, the research will
mainly focus on the possible outcomes of the cooperation between two exchanges
and the best case scenario analysis that could definitely be a starting point for the
future researches on this particular topic.

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Data Analysis and Discussion
As previously said, Sarajevo stock exchange suffers from a chronic condition of a very
low trading volume, high instability and a persistent choppiness in the market. At its
inception SASE has established the first market index called SASX10 which is comprised
of 10 largest companies by the market capitalization (table 1).
Table 1: List of companies in SASX-10

Source: www.sase.ba
Combined, those 10 companies have an average share price of 22.46BAM and a
14,386,000 shares for a grand total of BAM 323million. (table 2).
Table 2: SASX-10 companies and respective prices and shares outstanding

Source: Author’s analysis
For the purposes of this research the focus will be on the above listed companies and
the benefits of the stock market mergers will be pertaining to those 10 companies.
The benefits of the mergers between stock markets and especially when the emerging
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markets are in question are numerous. In this research the benefits will be split into two
major groups
-

Benefits to investors
Benefits to companies and governments

Benefits to investors
In today’s world of expanding globalization and loosening of borders, investors from
all countries generally have it much easier to trade and invest into foreign markets.
Benefits to investors are probably the largest portion of benefits among the 3 types
of benefits and since the market doesn’t exist without investors these benefits are
definitely the most important ones.
Investors will have a wider variety of investments to choose from and have a better
chance to create a customized portfolio that suits a specific investor. For example an
investor on SASE can mainly choose between companies in real sector such as banks,
power and gas producing companies, pharmaceutical companies, telecom etc,
but by having Turkish companies cross listed to SASE, investors in BiH could have an
access to companies in other niches such as service, IT, automotive and many others.
Investors would benefit from an improvement in quality and availability of information.
Every company that is a subject to cross listing into other exchanges will have to adapt
and adhere to new corporate governances as well as state/government regulations.
That new set of rules will benefit the investor as it would be almost impossible for a
company to fabricate and window-dress the accounting and other legal information
across markets. Improvement in the information flow and quality will even attract
more investors who were previously reluctant to investing due to corruption in the
companies and markets. Another side benefit to the investors would be a fact that
investors would enjoy better protection from companies’ malpractice due to more
stringent and strict rules that would be enforced to cross listed firms. One of the
most important benefits to investors in the case of cross listing is the liquidity of the
market. As previously noted SASE has been suffering the chronic low trading volume
that hurts investors since low volume adds to the negatively affected beta (β) and
overall instability in the market prices. Table 3 and Table 4 shows the rapid fall in share
turnover which is the total number of shares during a period divided by the average
number of shares outstanding for the period. Obviously this ratio needs to be as high
as possible which is quite opposite in case of SASE.
Table 3: Share turnover of SASX-10 companies in %

Source: www.sase.ba
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Table 4: Share turnover of SASX-10 companies in BAM

Source: www.sase.ba
With firms from both exchanges having IPO in the cooperating market there will be
an additional shares available for investors in foreign markets and with more investors
in the play, the supply and demand will stabilize without having abrupt shifts to either
side, hence lowering the choppiness in the market, hence lowering the firm’s β. Also
due to development of more efficient marketplace investors on both ends can expect
narrowing of the price spreads and better efficiency in the stock pricing and therefore
having lower chance for arbitrage and abuse of the market itself.
Benefits to companies and governments
While benefits for investors are ample and many, the companies and governments
of both countries will also benefit from the cooperation, cross listing and merger of
the two exchanges. One of the biggest benefits to the companies in both markets
is that the companies will be able to do the second initial public offering (IPO) in the
cross listed country, hence issuing new shares, resulting in a radical increase in firm’s
market capitalization. With an increase in market capitalization the overall volume of
traded stocks will also increase fatherly increasing the traded shares turnover. Using
only a modest and conservative increase in number of shares by 20% the results in the
turnover are very apparent as shown in Table 5.

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Table 5: SASX-10 companies new turnover after merger of exchanges

Source: author’s analysis
Of course by issuing new shares of stock the companies would have to adhere by the
local rules and regulations and other stipulations by security and exchange commission
that would in the end benefit the investor but also have a secondary benefit to the
company because the company will have a better or more realistic view into its own
situation. The above concept of turnover didn’t take in effect another huge benefit to
the cross listed company and that is the effect on the price of the stock. Companies
will experience some sort of a price discovery where the pricing of stocks become
much more efficient than in an isolated or stand-alone markets. Chances are that if
the volume and efficiency of the pricing increases, the companies will show up on the
professional analysts radar as well as the mutual fund managers which will even more
increase the recognition of the company, resulting in the probable increase in stock
price.
With the existing historic ties between Bosnia and Herzegovina and Turkey and the
recent interest in other trades and trade agreements between Turkey and BiH, the
companies will benefit from an increase in brand recognition in a new market.
Increase of a brand recognition may not be easily quantifiable but we can be certain
that it will have an effect on the stock prices as investors, especially small investors are
most likely to invest into firms that they have the previous knowledge of.
In this entire benefit scheme the governments of both countries are included too. Each
country’s government will surely benefit on multiple factors but the main factor is the
economic stability and flow of capital. With an increase in companies’ price stability
comes stability in the entire sector(s) as well as the stability in the macroeconomic
aspects. This resulting stability in the economy may result in an improved credit rating
not only for the companies but for governments as well, therefore decreasing a cost of
capital to the benefit of all. As these firms attract additional investors the flow of capital
will also improve that will in effect improve the situation for all the participants in the
economic chain, while at the same time improving the general living and economic
conditions in the country.

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The government will also surely benefit by an increase of taxable income both on
an individual and corporate level and another potential benefit would be that the
cooperation between Borsa Istanbul and SASE can serve as an example and as a
basis for all the future cooperation between Balkan exchanges. In recent economic
conferences one can see that the common denominator of economic growth in
Balkan countries is cooperation and unity, with more local exchanges cooperating
the benefits for all stakeholders would multiply even more.
Findings
From this research it becomes clearly apparent that benefits of the cooperation of
the emerging stock market such as SASE with an already developed market such as
Borsa Istanbul, are many. The research has shown that all of involved parties and
stakeholders are benefiting from this merger.
Hence, the hypothesis “The cooperation and a partial merger of SASE and Borsa
Istanbul is highly beneficial to all stakeholders in each market – from investors, over
companies in the market and both countries’ governments” is confirmed. The natural
question arises from this research and that is, what are the costs and what does the
cost benefit analysis says about the merger of exchanges but in all reality the benefits
are so abundant that not only do they cover the costs but they far exceed them.
Although the benefits are plentiful there are some important costs and those are mostly
pertaining to the companies and not to investors or governments. The companies, in
order to reap all the benefits listed in this research, would need to invest certain capital
into investment bank(s) that would organize an additional IPO, also the companies
would have to pay the cross-listing fee to the exchanges, although this fee could
be reciprocally removed with the prior agreement between exchanges. Another
important cost to companies would be an additional time and funds spent in order to
conform to the local laws and rules as well as an additional costs for another layer of
auditing, but all in all the benefits on the macro as well as micro scale are apparently
very much abundant, so it can be concluded that the benefit cost ratio, although not
mathematically calculable, tilts benefits scale by far.
Conclusion
In conclusion, this research has clearly showed that the main obstacle of this merger is
that of a will of directors of exchanges and sooner they start the procedure, sooner the
Turkish and Bosnian companies, investors and governments can start gaining from the
benefits listed. Also this merger can definitely serve as a breeding ground for future
co-ops among other ex-Yugoslav or Balkan exchanges that suffer from the same
problems as SASE. In all reality the sky is really the limit of the benefits that come out of
this merger as it will not only generate value added benefits but also sizeable capital
gains for all stakeholders involved.
As with any research, especially since this merger is still in the inception phase, this
research can serve as a starting point for any future researches on any topic pertaining
to the merger of SASE and Borsa Istanbul. Hopefully generations to come will realize
that the power is in unity on all levels, especially the economic one.
References
• Chan, K.C., Gup, B.E., Pan, M.S., 1997. International stock market efficiency and
integration: A study of eighteen nations. J. Bus. Financ. Account. 24 (6), 803-813.
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• Charles, A., Darne, O., Kim, J. H., &amp; Redor, E. (2014). Stock Exchange Mergers and
Market Efficiency. HAL.
• Dorodnykh, E., 2013. What drives stock exchange integration? Int. J. Econ. Sci.
Appl. Res. 6 (2), 47-79.
• Dorodnykh, E., 2014. Determinants of stock exchange integration: evidence in
worldwide perspective. J. Econ. Stud. 41 (2), 292-316.
• Exchange, S. S. (2016, March 11). SASE. Retrieved from http://www.sase.ba/v1/
en-us/
• Fama, E.F., 1965. The behavior of stock-market prices. J. Bus., 34-105.
• Fama, E.F., 1970. Efficient capital markets: a review of theory and empirical work.
J. Financ. 25 (2), 383-417.
• Fama, E.F., French, K.R., 1988. Permanent and temporary components of stock
prices. J. Polit. Econ. 96 (2), 246-273.
• Griffin, J.M., Kelly, P.J., Nardari, F., 2010. Do market efficiency measures yield
correct inferences? A comparison of developed and emerging markets. Rev.
Financ. Stud. 23 (8), 3225-3277.
• Halilbegovic, S., Dzanic, E., &amp; Alijagic, M. (2015). Berzansko Poslovanje. Cazin:
Grafis d.o.o.
• Hasanhodzic, J., Lo, A.W., Viola, E., 2011. A computational view of market
efficiency. Quant. Financ. 11 (7), 1043-1050.
• Kim, J.H., Shamsuddin, A., 2008. Are Asian stock markets efficient? Evidence from
new multiple variance ratio tests. J. Empir. Financ. 15 (3), 518-532.
• Kim, J., Yoo, S.S., 2009. Market liberalization and foreign equity portfolio selection
in Korea. J. of Multi. Fin. Manag. 19(3), 206-220.
• Mačiulis N., Lazauskaitė, V., Bengtsson, E., 2007. Evaluating performance of
Nordic and Baltic stock exchange. Balt. J. Mgmt. 2 (2), 140-153.
• Nielsson, U. (2007). Stock Exchange Merger and Liquidity. Columbia University.
Columbia University.
• Nielsson, U., 2007. Interdependence of Nordic and Baltic stock markets. Balt. J.
Econ. 6 (2), 9-27.
• Nielsson, U., 2009. Stock exchange merger and liquidity: The case of Euronext. J.
Financ. Markets 12 (2), 229-267.
• Werner, I.M., Kleidon, A.W., 1996. UK and US trading of British cross-listed stocks:
an intraday analysis of market integration. Rev. Financ. Stud. 9 (2), 619-664.
• Zhao, T., 2012. Firm size, information acquisition and price efficiency. Quant.
Financ. 12, 1599-1614.
Online references
• ‘Bosnian stocks offered on Borsa Istanbul’, Retrieved from: http://www.
worldbulletin.net/haber/151404/bosnian-stocks-offered-on-borsa-istanbul,
March 10, 2016
• ‘Turkish Borsa Istanbul raises its stake in Bosnian peer’, Retrieved from: http://
www.reuters.com/article/bosnia-exchange-turkey-idUSL6N0US27M20150113
March 10, 2016
• ‘Početak godine potopio berzanske indekse u BiH’, Retrieved from: http://www.
frontal.ba/novost/82314/-pocetak-godine-potopio-berzanske-indekse-u-bih,
March 10, 2016
• ‘Share Turnover’, Retrieved from: http://www.investopedia.com/terms/s/
shareturnover.asp#ixzz42Xm44pU4 , March 10, 2016
• http://www.sase.ba/v1
• http://www.borsaistanbul.com/
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                <text>Abstract: Whether due to mentality or the lack of investment ‘culture’, but people in  the Balkans have certain repulsion towards investing in financial instruments offered by  the local exchanges. Based on the public opinion one can conclude that most of the  people are reluctant to invest in the financial instruments because they can’t rely on  the trustworthiness and credibility of the local exchanges, due to corruption scandals,  misconduct and wrongdoings that happened in the recent history. Since its inception,  Sarajevo Stock Exchange has been suffering from extremely low volume and poor  investment liquidity that in the end resulted with choppiness and overall instability in  the market. Turkey’s main stock exchange, Borsa Istanbul, which is 80 times larger  than SASE, has openly expressed interest in direct cooperation with Sarajevo Stock  Exchange and that strategic move can certainly reduce or even eliminate problems  local investors face.  This study examines the effect of benefits and costs of the cooperation between Borsa  Istanbul and Sarajevo Stock Exchange (SASE). Multiple facets of the benefits and costs  are examined and their effect on the macro and micro scale. Macro effects of the  raising stake of Borsa Istanbul in SASE include effects on government, municipality and  overall economic level, while micro effect is the direct effect to the ‘end-consumer’,  a small investor.  The secondary data will be used in analysis of benefits to costs with the side by side  comparison and eventual derivation of the Benefit/Cost ratio (BCR) that will test the  hypothesis that benefits highly outweigh the costs in this cooperation.  The research shows that raising the stake of Borsa Istanbul in SASE will bring a new level  of professionalism and trust in a corruption and unprofessionalism ridden SASE. In  addition Borsa Istanbul will open new market horizons to investors from Bosnia and as  an outcome we should see and increase in market liquidity, trading volume and even  the BDP of both countries.</text>
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                <text>Fahrenheit 451 is a dystopian novel by Ray Bradbury published in 1953. It is regarded as one of his best work. When examining Fahrenheit 451 as a piece of dystopian fiction, a definition for the term “dystopia” is required. In Merriam Webster dictionary, the term “dystopia” is defined as “an imaginary place where people lead dehumanized and often fearful lives. Dystopia is often used as an antonym of “utopia”, a perfect world often imagined existing in the future. A Dystopia, therefore, is a terrible place. Accordingly, one of the major themes of the novel is “censorship”. Owing and reading books are forbidden and thought to be unnecessary. Members of society focus only on entertainment, mostly watching T.V, immediate gratification and speeding through life. Compared to the situation of our society today, the similarities can easily be seen. Perhaps reading books aren’t still forbidden but the importance of reading is fading away gradually and thought to be unnecessary and boring especially by most young generations whose only concern is social networks. The principal objective of this paper is to explain some ideas that work as social criticism in the novel. It will further explain how Bradbury criticizes society, what messages the characters give and  then unfold what is being criticized in the future is actually very similar to what exists in our world today. The entire paper will give an effective explanation of social criticism of the novel by comparing the social criticism of the novel to other dystopian novels such as George Orwell’s “1984”.    Keywords: Social criticism, Fahrenheit 451, censorship, dystopia</text>
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                <text>2016</text>
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PeerReviewed</text>
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