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                    <text>How can Agricultural Extension System in Turkey be Sustainable?
Assoc. Dr. Murat Boyaci
Ege University Agricultural Faculty
Department of Agricultural Economics,
Izmir-Turkey
murat.boyaci@ege.edu.tr

Abstract: In the study, extension services were examined through interpretation of data
collected up to 1104 public and contracted extension workers. Turkish extension system
is influenced by general and training-visit approaches which were employed in the past.
The approaches employed are mainly directed to conventional production and yield
increases using a top-down process and gives little place for human resources
development and sustainable agriculture within Turkish extension system.
Keywords: Agricultural extension; technology transfer in agriculture; sustainable
extension

Introduction
Agricultural extension has contributed to agricultural production and development within the past century.
Extension also has an important role in sustainable development and international trade competition with
today’s knowledge based globe (Van der Bor, Brydan, Fuller, 1995; Csaki, 1999). Extension systems
require decentralized, pluralized, client orientated and sustainable structures for adapting to today’s
improvements (Wagemans, 1990; Roling, 1989).
Agriculture takes a considerable part in Turkish economy with a 9% share in GNP, 29.5% share in
employment, and 4.25% share in the export value (http://www.tuik.gov.tr). Public extension activities in
Turkey are dominated and conducted by Ministry of Agriculture and Rural Affairs (MARA). Besides
public financed, through the radical transformation on the financial support of farmers in agricultural
extension was planned by “Village-Centered Agricultural Production Support Project” (KOYMER) in 2004.
The first year salaries of advisors were completely paid by government but to additional government
payments, farmer contributions were objected as 5% and 10% shares in following two years of the project.
At the end of KOYMER project, a new project which is titled as “Development of Agricultural Extension
Project (TAR-GEL)” has been implemented on 1th of January 2007. All KOYMER extension workers have
been employed as contract based in public extension organizations (TEDGEM, 2009; ZMO, 2005).
Present farming systems cause serious environmental problems. In many countries soil erosion and
chemical pollution endanger the future of agriculture. Pollution of agricultural products limits the
marketability of these products. These problems can only be tackled by collective decision making by
farmers and other stakeholders (Van den Ban, 2005). The important components of sustainable
development such as farmer participation, multi-actors cooperation, and the targets of extension had been
examined for defining how sustainable the extension system in Turkey. For this goal, extension activities,
objectives and target groups had been examined according to the regions. The other aspect in extension is
financial sustainability unfortunately the farmers are mostly unwilling to pay for extension in developing
countries. This reluctance causes to unsustainable activity and financial mechanism, and continue the
public dominant structure in extension services. The study is focusing on extension activities directing to
sustainable development.

103

�Material and Method
The data have been taken from two formerly conducted researches on public extension services by Boyaci
(2007) and contracted extension services by Boyaci and Arslan (2007) in Turkey. The purposive sampling
for the selection of provinces according to agricultural zones for public extension services and although, all
1023 contracted advisors around the country were planned to including but, 566 of them filled the
questionnaires. As the result, 538 public and 566 contracted totally 1104 extension workers participated in
the study. The questionnaires were posted to the advisors addresses and/or extension organizations.
Furthermore, up to 650 questionnaires were filled through mutually interviews. All field level technical
staff who works to enhance the living standards of rural people was identified as extensionist/extension
worker in the study. The data had been analyzed and interpreted by using statistical tests such as
percentages, likert scale, Chi square, Kruskal Wallis, correspondence analysis and multidimensional scaling.
Regions
Marmara
Ege
Mediterranean
Central Anatolia
Black Sea
Eastern Anatolia
South-Eastern Anatolia
Total
Missing
Total

Frequency
146
222
83
158
236
107
150
1102
2
1104

Percent
13.2
20.1
7.5
14.3
21.4
9.7
13.6
100
---

Table 1: Sustainable extension (public and contracted advisors)

Result and Discussion
Extension coverage and expenditures

The level of extension coverage, as measured by the ratio of extension worker to farmer, widely differs
according to countries and regions of the world. The worldwide average is about one extension worker for
every 2000 economically active people in agriculture (less than 400 farmers in developed countries). It is
supposed that extension organizations are able to reach only 10% of their clients in the world (Feder, et al,
1999, Swanson et al, 1989). According to the findings, each extension worker serves 437 farmers and 496
hectar of land (furthermore, one veterinarian/technician serves 9730.4 cattle and sheep) in Turkey.
Well-managed extension systems with adequate funding give relatively high rates of return on the financial
investment. Optimally, it is suggested that at least 40% of an extension’s budget should go for
programming and operational costs to give extension personnel adequate resources for traveling, teaching
aids, publications, and field demonstrations (Feder, et al, 1999; Swanson et al, 1989). Extension and
research expenditures in EU Countries are higher than US$150 per farmer (DPT, 2003; Boyaci, 1996). In
the research, annual extension (e.g. field trials, demonstrations, visual aids, etc) expenditures per farmer
were calculated as US$1.6 respectively. By taking into consideration the total budget of the public
extension organizations, the figure allocated per farmer reached to US$49.2 in Turkey.
Some Characteristics of extension staff

Age, education level, in-service training attendance, and occupational experience affect the performance of
extension workers (Boyaci, 1998; Expere, 1974). The proportion of female extension personnel is
considered as inadequate (FAO, 1990). According to the findings, in Turkey, the average age of an
extensionist is 34.7, 26.2% are women and 65.6% of extensionists have farming experience. About 69% of
the extension staff graduated from agricultural faculties and 15.3% of them have a master’s and/or Ph
degrees. English is widely spoken as foreign languages by the extensionists (Table 2).
104

�Extension workers
Public
Contracted in public
Total
Gender
Male
Female
Total
Experience with farming
Yes
No
Total
Faculty graduated
Agriculture
Veterinarian
Others
Total
Master and/or Ph Degrees
Yes
No
Total
Spoken languages
English
German
French
Others
Total

Frequency
538
566
1104

Percent
48.7
51.3
100.0

806
296
1102

73.1
26.2
100.0

723
381
1104

65.6
34.5
100.0

758
134
212
1104

68.7
12.1
19.2
100.0

169
935
1104

15.3
84.7
100.0

858
62
53
23
996

86.1
6.2
5.3
2.3
100.0

Table 2: Some personal characteristics of extension workers

Occupational satisfaction level of extension staff was found as low especially, economic reason was seen
behind the result. This low motivation causes the limited farm/farmer visits during the extension activities.
Unfortunately, ecology lessons attending level is low (2.6). According to the likert scale level of language
proficiencies was found as 2.3. This level has negative effect on following the world agenda. The
considerable numbers of extension workers face the social and political pressures during the activities
(Table 3).
None
1
21.4
26.6
31.9
7.7

Satisfaction level
Ecology lessons
Language proficiencies
To be under the social, political pressure

2
19.7
23.5
28.3
14.0

3
27.6
24.9
25.4
28.4

very much
4
5
15.6
15.8
14.4
10.5
9.7
4.8
30.0
19.9

Table 3: The levels of some components of sustainable extension
Time allocated in extension

Extension staff should devote all their working time exclusively to agricultural extension activities. They
should not be assigned regulatory or administrative duty. In this context, the number of farm visits and time
spent for extension activities are important indicators for performance evaluation in extension organizations.
For example, more than 100 farm visits (Expere, 1974), or 8-20 farm visits in a week (TOKB, 1987) are
reported by different sources. Extension workers in European Union member states spend 75% of their
105

�working time for farmer training activities (Boyaci, 1996). According to the findings, extension workers are
responsible for an average of 5.6 different crops, spend 16 days for farm visits in a month; devote up to
52% of their time for farmer training in Turkey.
Targeted topics and groups

Extension workers mostly focused on profits form agriculture, emphasizing the need for inputs and market,
and training for farmers. Social and biological aspects of sustainability (such as soil fertility) were scarcely
mentioned (Lawrence, 1997). The initial focus of extension services is to improve basic agricultural
practices such as plant protection, fertilization, etc. The reason behind these technical objectives aiming at
intensification is the extension approach which is based on production and yield increase in Turkey. The
priorities of extension workers can be summarized as production and yield increase, quality improvement,
reduction of cost and others (Table 4).
Objectives
Production and yield increase
Quality increase
Cost reduction
New/alternative crops
Farmers organizations
Environment
Marketing
Total

Frequency
654
115
69
66
61
36
27
1028

Percent
63.6
11.2
6.7
6.4
5.9
3.5
2.6
100.0

Table 4: The objectives in extension

The findings show that human resource development or related topics have very limited share in Turkish
extension system. According to the regions the objectives of extension are different (Table 5). For instance,
while production and yield increases are seen important for South Eastern Anatolia, new/alternative crops
for Central Anatolia, crop quality for Ege and Blacksea, finally environment for Ege are the important
objectives of extension services in Turkey.
Furthermore, although 80% of the farms are small (Miran, 2006), the extension activities are usually
directed towards the big (32.7%) and medium (34.6%) scale farms in Turkey. Women farmers (7.6%) and
the poor (3.4%) are insufficiently taken consideration in extension. Small scale farmers have advantage on
sustainable agricultural techniques such as ecologic farming, and integrated pest management etc. because
of intensively requires manpower applications.
Regions
Marmara
Ege
Mediterranean
Central Anatolia
Black Sea
Eastern Anatolia
South-Eastern Anatolia
Total
** &lt;0.05

number

Mean rank

Chi-square

df

Asymp sig

126
214

503.2
548.3

20.932**

6

.002

79
155
228
100
124
1026

490.5
555.7
514.6
498.7
435.8

According to the answers the share of extension activities is 49%; bureaucratic 29%; self education 13.9%;
and other 8.1% in Turkey. Normally extension share must be higher for system effectiveness. As the result
of multi-crop farming system in Turkish agriculture, extension workers are responsible for about 5.8
different crops and an adviser realizes 16 farm visits in a month. Education levels of farmers targeted is 5.7

106

�years. Extension workers mentioned 37% of target farmers were under 40 years old. Middle age and male
farmers are explained as more frequently target groups.
The 90s has already been called the environmental decade. It s important for extension to identify effective
and efficient educational delivery systems of environmental issues (Radhakrishna et,al., 1991). According
to the extension workers’ explanations, farmers mostly demand information on plant protection but,
environmental matters have very limited share (Table 6).
Topics consulted
Plant protection
Cultivation
Economic topics
Fertilizing
Environmental topics
Total

Frequency
446
278
214
54
23
1015

Percent
43.9
27.4
21.1
5.3
2.3
100.0

Table 6: The topics consulted by farmers

The topics consulted by farmers are changing according to regions. The plant protection applications are
the most consulting in Marmara and Mediterranean Regions, furthermore, the farmers in Marmara Region
also ask for more information about environmental topics (Table 7).
Investments on extension can be financed by adoption of innovations/advices (Strauss et al., 1991).
Extension for sustainable agriculture is not a matter of passing on the message. It requires a learning
process and change in mentality, for farmers and extensionists (Proost, 1994). According to the
extensionists, 52.7% of the farmers accept the extension suggestions in Turkey. Traditionalism, insufficient
farmers’ circumstances, low education levels and limited information of farmers were mentioned by
extension workers in the study as the reasons for low adoption levels. The adoption levels of extension
advices are higher in Mediterranean, Marmara and Central Anatolia regions than the other regions (Table
8).
Regions

econom
y

Cultivatio
n

Plant
protection

Fertili
zation

envir
onme
nt
2
7
3
1
2
4
4
23

Chi square

Df

P
value

Marmara
26
30
65
5
128
51.764**
Ege
46
53
89
8
203
Mediterranean
8
20
44
5
80
Central Anatolia
32
53
58
12
156
Black Sea
40
57
109
18
226
Eastern Anatolia
33
31
23
4
95
South-Eastern A
29
34
56
2
125
Total
214
278
444
54
1013
*** &lt;0.05
Table 7: According to the regions the topics consulted by farmers (chi square test)

24

.001

Regions

Total

number

Mean rank

Chi-square

df

Asymp sig

Marmara
Ege

125
199

515.8
469.7

47.3876***

6

.000

Mediterranean
Central Anatolia
Black Sea
Eastern Anatolia
South-Eastern Anatolia
Total

75
153
216
92
125
985

687.1
512.9
443.1
446.1
487.3

107

�***

&lt;0.01
Table 8: The adoption level of extension advices, Kruskal Wallis Test

Program Preparation

The program guides the staff and gives the indicators to the managers for monitoring and evaluating of
activities. Furthermore, the program helps to sustain coordination of different actors in agriculture (Oakley
and Garforth, 1992). The focus of effective environmental management is the using of a systematic
approach to planning, controlling, measuring, and improving an operations environmental effort (Harrison,
2002). Program preparing tendencies were not found at the intended level in Turkey. According to the
likert scale as “always to never (5 to 1)”, the average value of program preparing tendency of extension
workers was calculated as 3.4. Approximately 20% of extension staff are not preparing program during
their works. Today’s complicated activities and relations necessitate strong coordination among the actors.
To be relevant and responsive to client concerns requires regular feedback at each level throughout the
extension systems. Public dominant structure is restricted to contributions and relations with private
companies and chambers of agriculture in the extension system. In the study, less than 5.0% of extension
staff was declared to influence the local and farmer organizations on extension.
Employed extension approaches

The approaches guide the objectives, programs, clients, linkages, methods, and financing components of
extension (Axinn, 1988). The Ministry and the National Research Institutes have dominantly directed the
priorities and the information flows in developing countries. The new approaches in world agenda
encourage farmer participation in extension programs as analyzers and problem definers and thus, help
sustainable development (Rogers, 1993; Chambers, 1994).
The most effective, pedagogic way to come to an understanding of complex issues is “learning by doing”,
“action learning”, and “discovery learning”. All these principles stress the need to get involved in action
and debate in order to build up experiences, share these with other people and learn more in an iterative
process of action, reflection, self-evaluation and new action. Instead of being taught extension techniques,
farmers are inspired to analyze their situation together, to put forward and try out their own ideas and
known technical options. These experiences and lessons are then shared with other farmers and the larger
community (Hagmann et al,1997). Extension workers intensively designate farmer problems via individual
observations and/or interviews but, there is limited farmer participation in analyzing and problem solving
processes in Turkey. This limited collaboration between actors is caused the low adoption rate of advices in
extension system. Extension must understand the needs and problems of its clientele so it can select the
appropriate information to help farmers understand their short and long term goals and provide them with
tools for problem solving. The problems and the solutions are intensively decided by advisors themselves
(Table 9). Human resources development approaches as the basic for sustainable development are
insufficiently employed by extension services.
Statements
I and farmers jointly define the problems and but I find the solutions
Farmers tell the problems I find the solutions
I and farmers jointly define the problems and we also find the
solutions jointly
I define the problems and I find the solutions
Total

Frequency
404
248
239

percent
40.3
24.7
23.8

112
1003

11.2
100.0

Table 9: The statement identified on the problem definition process in extension
The regions and sustainable extension system

Turkey’s agricultural extension policy does not specifically focus on introducing sustainable agricultural
production practices into the agricultural system. Existing efforts on sustainable agricultural production
methods are mentioned as limited and nonsystematic (Kumuk and Akgungor, 1995). The significant
108

�variables for sustainability and performance increasing in the system were used in the multi-dimensional
scaling analysis for examining the similarities of the regions. The variables can be divided in three groups
such as individual characteristics of extension workers, cooperation with local actors and extension
activities (Table 10).
Individual characteristics
Occupational experience
Language proficiency
attending to sociology class
attending to extension class
attending to ecology class
Occupational satisfaction

Cooperation with local actors
effect of cooperatives
effect of chamber of agriculture
effect of local administration
effect of farmers
harmony with the chambers of agriculture
harmony with the cooperatives
problem discussion with the farmers
harmony with the farmers’ priorities
harmony with the farmers’ conditions
individual interviews

Extension activities
Devoted time for extension
Devoted time for bureaucratic works
Devoted time for self-learning
Crop numbers
Numbers of farm/er visit
40 and younger farmers served
41 and elder group of farmers served
Education levels of farmers
advice adoption level of farmers
to be under the pressure
program preparing
Table 10: The variables using for Multidimensional Scaling (MDS)

According to these variables the regions have been grouped by multi-dimensional scaling (Stress = ,03813;
RSQ = ,99725) as Marmara, Eastern, Blacksea and Central Regions (Group I); and the Southeastern, Ege,
and Mediterranean Regions (Group II). The average situation of Turkey (TR) has taken place within Group
I as shown in the model. During MDS an ideal region has been established for comparing the existing and
objected/idealized situations. The exist situation in both region groups are quite far from the idealized
situation of extension sustainability (Figure 1).

Derived Stimulus Configuration
Euclidean distance model
,6
southeas
,4
meditrn

ege
,2
tr
marmara
eastern

Dimension 2

-,0

ideal

-,2
blacksea
central

-,4
-,6
-2

-1

0

1

2

3

4

Dimension 1

Figure 1: Region groups (MDS)

Mounting environmental problems call for new elements in our higher education curricula. Students should
not only gain awareness of the environmental aspects related to their own discipline but should also acquire
the ability to apply their specialist knowledge and understanding in multidisciplinary teams (Barendse and
Hoek, 1996). For reaching ideal situation, individually extension staff must be well educated on sustainable
farming practices and participatory extension approaches. Local participation is seen as the main
109

�requirement for system sustainability. Farmers take place not only problem defining but also, solution
finding phases. Extension is long term process and needs regular following of farmers’ applications and
extension advices. As a result of these devoted times for self learning and extension activities are important
components of extension performance.

Conclusion
In a rapidly changing world, farming is becoming increasingly knowledge intensive activity that requires
transformation on concepts and approaches of rural development. In this context future extension systems
are assumed to be decentralized with highly skilled facilitator at the local level, and likely to be expanded
to include various actors with different interests. The improvements in agricultural development approaches
and alternative systems are not just a question of technology there are important social, economic and
institutional issues as well (Roling, 1993). Extensions mission is to develop an integrated and
multidisciplinary education plan that focuses on helping its clientele implement sustainable agricultural
systems. In addition, Extension must design a program to meet the challenges of producing an abundant,
healthy food supply while maintaining the quality of life and preserving natural resources (Ball, 2007).
Sustainable extension has two dimensions as system working and objectives. Fiscal sustainability has been
a generic problem for large-scale agricultural extension systems in developing countries high-cost national
systems have been significantly scaled down or discontinued altogether in large part because the fiscal
demands they placed on public budgets were not sustainable (Quizon et al, 2001). In both, Turkish
extension system is not at intended level. Neither financing nor planning phases are not included the
farmers in Turkish extension system. While the activities have directed to conventional farming, the small
farmers, women and disadvantage groups also have very limited priorities in the system. In briefly, low
technology adoption levels, intensifying on only production increase, limited local participation have been
emphasized as the common disorders.
In short term, public extension has to give place for ecological farming and sustainable development and
both systems have to intensify on capacity building. Basically, the actors must have metamorphosis on
utilizing approaches via participatory learning and sustainable basis. Based upon the findings and recent
improvements in the world agenda, some suggestions can be made for developing countries and sustainable
development in agricultural extension as follows:
1. Sustainable agriculture needs extensive consultation with the local actors.
2. The local actors not only take place but, must stay on the table in all stages of extension.
3. By considering the locations more flexible and participatory approaches must be employed in
extension system.
4. Fundamentally, 15-20 extension workers must be trained on sustainable farming and participatory
approaches as the core team for each province.
5. Sustainable farming practices, environmental management, health and safety farming skills are
addressed as top priorities during the planning phase.
6. Agricultural chemical usage is not the only solution to farming problems, and farmers need to
develop better understanding of diseases and their control. This needs to employ participatory
approaches for collectively analyzing and creating the problems and their solutions.
7. The planning is important element of extension works. The activities should be based on the plan.
The plans should include improved farming practices covering reduced cultivation/tillage, reduced
fertilization and efficient water usage besides “clean” produce (Anonymous, 2000). The plan
should be prepared locally and in a holistic manner.
Acknowledgment: The study have been prepared from the data of two former researches such as “A
Research on Using And Improving of Information And Communication Technologies in Agricultural
Extension in Turkey”, The Scientifıc and Technical Research Council of Turkey Agriculture, Forestry, and
Veterinary Science Research Grant Group” (Project No: 104O130-2007) and “A Research on Workings of
Agricultural Consulting Model in Turkey”, Ege University Scientific Research Project Report (Project No:
2005-ZRF-020- 2007).
110

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Knowledge in Society, The International Journal of Knowledge Transfer, Vol: 3 (4), pp:72-90.
ZMO, 2005, Proje Kapsaminda Calisan Ziraat Muhendisleri Kaderleriyle Bas Basa Kaldi, Tarim ve Muhendislik
Dergisi, Sayi:75, Sayfa:42.

112

�Determination of Stomata
Densities of Some American Grape Rootstocks in Eğirdir/Isparta
Seçkin GARGIN
Eğirdir Horticultural Research
Institute Eğirdir/Isparta
Turkey
secking32@hotmail.com

Abstract It was aimed to determine stomata density of 10 different American grape
rootstocks (5BB, 110R, 99R, SO4, 1616C, Rup. Du Lot, Harmony, Fercal, Dodridge,
Ramsey) which were located in Eğirdir Horticultural Research Institute in this research.
On leaves on 6th node of shoots for each rootstock were collected to determine stomata
density in July. Preparations were made using nail varnish on five different parts of leaf.
Stomata numbers were counted from area of 0.066 mm2 by using 10 x 40 magnification
of light microscope. The results converted to number of stomata/mm2. Stomata density
changed between 61 and 141 stomata/mm2. The lowest and highest stomata density was
obtained from Rup Du Lot rootstock with 61 stomata/mm2 and Ramsey rootstock with
141 stomata/mm2 respectively.

Introduction
Stomata has an important role in epidermis tissue for plant gas taking and giving. They have
already
different from epidermis cells. They occur from two cells in shape of bean or kidney. These
two cells convex surfaces come together and form stomata cell (Vardar, 1969). Stomatas can be found in
the all parts of the plants except roots. Stomatas are small pores and generally can be found in epidermis
tissue (Kaçar, 1989). Stomatas make gas diffusion by perspiration with cellular cavities and they control
water and plant ratio in plants. Stomatatas in the leaves have an important role in adaptation to
environmental factors (Salisbury, 1992).
Stomata means “mouth“ in Greek language. Stomatas have important roles in photosynthesis and
perspiration in plants. Stomatas can be found in plant tissues and especially they can be found in the bottom
surface of Vitis leaves. They are in anomocytic type and surrounded by neighborhood cells (Ağaoğlu, 1999).
Stomata density can vary according to plant species, varieties, ecology and cultivation practices. Stomata
density can be affected by exogenous and indigenous factors (Kaiser, 2001). Leaf maturity and position of
the leaves on the shoots affect stomata density (Düzenli and Ağaoğlu, 1992). 1.000 – 60.000 stomata can be
found generally in 1 cm² leaf surface depending on plant species and environment. Stomata number can
change for same plants which are grown greenhouse and natural conditions (Bozcuk, 1997). Stomatas take
CO2 for photosynthesis and also take out water with transportation. Transpiration affects root pressure and
prevents leaves from excess heating (Eriş, 1992).
Breeding Vitis studies main aim is to increase resistance for drought. Drought resistance is thought
to occur from using water efficiently and proportion photosynthesis to transpiration (Duering, 1999).
Grapevine is a mezofit plant but like ksefofıt plants. It is resistant to drought that it can be caused by
intense stomata density and resistant to drought tolerance correlation (Düzenli and Ağaoğlu, 1992; Kara
and Özeker, 1999; Maraşalı and Aktekin, 2003). Also it is known that mesofit plants abscisic acid high
levels are more effective for drought tolerance than kserofits. Some varieties can have different stomata
number in natural conditions and green house conditions. This event strengthens the thesis about
environmental factors affect the stomata number. Plants which are grown in drought conditions it is more
important to evaluate their stomata densities according to the variety and ecological conditions.

113

�This study was conducted to determine stomata numbers of 10 different American Grape
rootstocks (5BB, 110R, 99R, SO4, 1616C, Rup Du Lot, Harmony, Fercal, Dodridge, Ramsey) in Eğirdir
ecological conditions.

Material and Method
This study’s main material was 10 different American grape rootstock ( 5BB, 110R, 99R, SO4,
1616C, Rup. Du Lot, Harmony, Fercal, Dodridge, Ramsey) which were cultivated in Eğirdir Horticultural
Research Institute.
Position of leaf on the shoot affects stomata number (Düzenli and Ağaoğlu, 1992). For this reason
each rootstock’s leaves were taken from the sixth node (same for all varieties) in July. Leaves were taken
from same thickness of shoots with 10 replicates. Colorless nail vanish was used in order to extract samples
from the leaves. Samples were prepared from different places on the leaves. Nail vanish was dripped 1-2
drops on the bottom surface of leaf and when it was dried, it was taken off like a pattern form the leaf by
the help of a gillette. After the sample was put on a lam and 1-2 water drop was dripped on lam, was
covered with lamella (Mısırlı and Aksoy, 1994). Stomata count was done in a 0.066 mm² area by a light
microscope with 10X40 magnificent. Stomata numbering 1 mm² was calculated from proportional
calculation. Counted stomata numbers were statistically analyzed by Jump software programme.

Results and Discussion
Stomata density changed between 61 and 141 stomata /mm2. The lowest and highest stomata
density was obtained from Rup. Du Lot rootstocks with 61 stomata /mm2 and Ramsey rootstock with 141
stomata /mm2 respectively as seen in table 1.
Stomata density
(number/mm2)
141
136
133
132
131
117
108
98
90
61

Rootstock name

Ramsey
110 R
Dodridge
99 R
5 BB
Fercal
1616 C
Harmony
SO 4
Rup Du Lot

Table 1. Rootstock stomata density in a 1 mm² area

First stomata number researches in Vitis species have been started in 19th century last times. First
study about stomata number of Vitis was Müller-Thurgau’s “Ampalographische Berichte” in 1882. He
counted “Riesling” variety that it had 186 stomata/mm² on the bottom of the leaves (Oraman,1972).
Düzenli and Ağaoğlu (1992), found that Razakı grape variety had more stomata number than the
other varieties. Razakı grape variety can be grown in different ecological conditions. Razakı variety may be
more resistant than other varieties for drought. Other studies showed that stomata number could vary
according to ecological conditions. For example Çavuş grape variety stomatas were counted 187 stomata
/mm² in Marmara and 277 stomata /mm² in Ankara ecological conditions (Eriş and Soylu 1990). Hegedüs
(1974) determined that stomata numbers and volumes could vary in the different places of same plant. He
determined that stomata numbers of some varieties Sultani Çekirdeksiz 216, Hafızali 194, Portugieser 206,
Pinot Gris 164, Weisse Gutedel 183, Müller Thurgau 158, 5 C rootstock 209, Rup Du Lot’da 171,
Portalis’de (Vitis Riparia) 194 stomata/mm². Duering (1980) counted the mature leaves of Vitis rupestris
114

�and Vitis cinerea and determined 174 stomata /mm² and 349 stomata /mm² respectively. They determined
that stomata number could rarely vary in the same plant’s same leaf. Scienza and Boselli (1981), studied
about stomata dimensions and they reported that stomata dimensions can be affected from the genotype and
position of the leaf on the shoot. Biggest stomata numbers were 1103 P and 3309 rootstocks, 157-11C and
140 R had the lowest stomata number. They determined the stomata number differences between grape
varieties and rootstocks. When stomata numbers are counted according to leaf maturity, young leaves have
more stomatas than mature leaves. Also it was reported that if there wasn’t a much water stress, irrigation
conditions wouldn’t have an important effect on stomata number (Marasalı and Aktekin, 2003). It is
necessary to research ABA synthesis and like similar factors about stomata density for drought resistance.
Yuvarlak çekirdeksiz grape variety grafted on 99 R and 110 R rootstocks had been determined
284.4 and 294.8 stomata numbers respectively. Stomata numbers were determined more than grafted on the
other rootstocks.
Stomata number had been evaluated statistically important in this study. Stomata number
differences had been evaluated also in different studies. For example in a study Vitis species stomata
densities had been determined and average stomata number had been found 198.3 stomata /mm². Stomata
density of Vitis berlanderi was determined 143.6 stomata /mm² and Vitis cardifolia was determined 302
stomata/ mm². Stomata density of Muscadinia rotundifolia was determined 407.7 stomata /mm². Diploid’s
average stomata density was 182.4 stomata/mm²and tetrapolid’s average stomata density was 114
stomatamm² (Shiraishi and et. all 1996).
Jump software programmes analyse results are given in below.

Source
Model
Error
C. Total

DF Sum of Squares
9
36116,254
39
9191,950
48
45308,204

Mean Square
4012,92
235,69

F Ratio
17,0262
Prob &gt; F
&lt;,0001

Table 2. Analysis of Variance

Level
RAMSEY
110 R
DODRĐDGE
99 R
5 BB
FERCAL
1616 C
HARMONY
SO 4
RUP DU. LOT

A
A
A
A
A

B
B
B
B
B C
C
C
D
D

Least Sq Mean
141,60000
136,20000
133,25000
132,60000
131,20000
117,20000
107,80000
98,00000
70,20000
60,80000

Table 3. Groups of LSD Test Levels not connected by same letter are significantly different.

Conclusion
Some grape rootstocks had been evaluated for stomata density in this study and rootstocks had
been found statiscally significantly important for stomata density. Stomata density may vary according to
ecological conditions and cultivation practices in Vitis. Stomata density gets higher by losing water with
transpiration but it has not been proved clearly up to now. But sometimes it is seen that stomata density get
high in irrigated conditions. Stomata density researches must be continued because of these reasons.
Stomata numbers and densities must be evaluated and expect stomata density, stomatata pores, stomata
index, transpiration ratios distances between stomatas must be evaluated. Drought resistance and stress
115

�studies are getting more important in nowadays stomata studies with plant physiology must be done
continuously with the other subjects concerning stomata.

References
Ağaoğlu, Y.S. (1999). Scienfitc and Practical Viticulture Volume 1. Kavaklıdere Education Publishing, No 1. Ankara.
Bozcuk S. (1997). Plant Physiology. 2. Edition Ankara Univ. Science Faculty Publishing 48-56 Ankara.
Duering, H. (1980). Stomata frequency of leaves of Vitis Species and Cultivars. Vitis 19:91-98.
Duering, H. (1999). Improvement of Drought Tolerance of Grapevines by Breeding (in German). Berichte Über
Landwirtschaft Germany 77 (1) 43-48.
Düzenli, S. (1983). Researchs on Stomata Features and Effect of Acetil salicilic Acid on Stomata Movements for Some
Vitis Species and Grape Garieties. 2.Edition Ankara Univ. Science Faculty Publishing (Doctora thesis). Ankara.
Düzenli, S. and Ağaoğlu, Y.S. (1992). Effects of Leaf Age and Position of the Leaves for Stomata Density in Some
Vitis Vinifera L. Doğa-Turkish Journal of Agriculture and Forestry 16, (63-72).
Eriş A., and Soylu A. (1990). Stomatatal Density in Various Turkish Grape Cultivars (Proceedings of the 5th.
International Symposium on Grape Breeding, 12-16 September 1989, Germany). Vitis Special Đssue 382-389, Đzmir.
Eriş, A. (1992). Special Viticulture. Uludağ University Publishing. Bursa.
Kaiser, H., and L. Kappen. (2001). Stomatatal Oscillations at Small Apertures: Indications for a Fundamental
Insufficiency of Stomatatal Feedbackcontrol Inherent in the Stomatatal Turgor Mechanism. J. Exp. Bot. (52):1303-1313.
Kaçar, B. (1989). Plant Physiology . Ankara University Science Faculty Publishing no:1153, p:323.
Kara, S. and Özeker, E. (1999). Researchs About Leaf Features and Stomata Densities of Yuvarlak çekirdeksiz Grape
Variety Grafted on Different Rootstocks. (Journal of Aegean Agricultural Research Institute) Volume 9:76-85.
Marasalı, B. and Aktekin, A. (2003). Comparision of Some Grape Cultivars Stomata Densities Irrigated, 9(3): 370-372.
Mısırlı, A. and Aksoy, U. (1994). Researchs About Leaf Features and Stomata Densities of Some Yellow Fig Clons.
Ege Univ. Agricultural Faculty, Journal Volume 31 :57-63, Đzmir.
Oraman, M. N. (1972). Viticulture Technics. II, Ankara University Science Faculty Publishing No: 470, Ankara.
Salisbury, F.B. and Ross, C.W. (1992). Plant Physiology. Fourth Edition. Wadsworth Publishing Company, California.
Shiraishi. Et all. (1996). Preliminary Survey on Stomatatal Density and Length of Grapevine. Journal of The Faculty of
Agriculture Kyushu University. Japan, 41 (1-2) 11-15.
Vardar, Y. (1969). Plant Anatomy Lessons. Ege University Science Faculty Publishing. p93- 99 Đzmir.

116

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                    <text>2nd International Symposium on Sustainable Development, June 8-9, 2010 Sarajevo

How Did British Colonial Education in Africa Becomea Reason for
Decolonization?
Çağrı Tuğrul Mart
Ishik University
tugrulbey@hotmail.com
Alpaslan Toker
International Burch University
atoker@ibu.edu.ba
Abstract: As a by-product of colonization, the colonizing nation implements its own
form of schooling within their colonies. Colonizing governments realize that they
gain strength not necessarily through physical control, but through mental control.
This mental control is implemented through a central intellectual location, the school
system. At the heart of this policy is the paternalist idea that the “backward”
undeveloped inhabitants of the colonized areas need to be educated and brought up to
the level of the superior culture and life-style of the colonizing power. Indigenous
people were made by brainwashing to discard their own cultures and embrace
Western cultures which were supposedly superior, a situation which resulted in a
culture of dependency, mental enslavement and a sense of inferiority. White
supremacy used education for its own sake so colonial education was a deliberate
policy to continue colonial rule. In African British colonies the misusage of education
became a major reason for decolonization.
Key Words: Colonial Education, Superiority, Decolonization

Introduction
One of the areas colonialism affected in Africa was education and language. Two scholars on colonial
education, Gail P. Kelly and Philip G. Altbach, help define the colonialism process as an attempt "to assist in the
consolidation of foreign rule". colonialism is a process that is an attempt to strip the colonized people away from
their indigenous learning structures and draw them toward the structures of the colonizers (Gail, Altbach 1984).
Colonial powers imposed their own education system and language on the local population. Everybody had
to learn the language of colonizers which was associated with modernity, sophistication and social status. In
almost all colonies the language of the colonial power was used as the language of administration. For this
reason, the education system needed to produce people who knew this language well. In many cases people
received their education in the metropolitan state, which offered better educational facilities and more exposure
to the language and culture of the colonial power.
Colonial education was fueled by a widely held belief that the “superior” white race of Europe should bring
civilization to the “less developed” people of color living on other continents. White supremacy manifests in the
social, economic, political, and cultural history of European expansion and the development of the New World.
White supremacy has negatively affected the lives of peoples of African descent throughout the world (Christian
2002: 188). What is worse; from a European point of view, colonial territory was singular: colonized land and
people all fell in the category of “other”. Africans were split up in such a way that those within the same
language groups were separated and forbidden to speak in their own languages. Africans were developing an
interest in Western-style literary education, the colonial government began to realize the necessity of training
Africans for service to the white man (Urch 1971: 250). Later the “superiority” and “inferiority” terms which
were occurred with the imperialist project of colonizers brought about “othering” category. Because they belong
to lower class the indigenous people were referred as “backward”.

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�2nd International Symposium on Sustainable Development, June 8-9, 2010 Sarajevo

Colonial Education
Colonizers share the idea that education is important in facilitating the assimilation process. The ultimate
goal of colonial education might be deduced from the following statement by Thomas Babington Macaulay:
We must at present do our best to form a class who may be interpreters
between us and the millions whom we govern; a class of persons, Indian
in blood and color, but English in taste, in opinions, in morals, and in
intellect. To that class we may leave it to refine the vernacular dialects
of the country, to enrich those dialects with terms of science borrowed
from the Western nomenclature, and to render them by degrees fit vehicles
for conveying knowledge to the great mass of the population.
(CPCR 1999: 268)
This colonization process which started with the goal of colonizers’ providing a good education for
colonized people turned into a means of service for white people. White supremacy used education for its own
sake, and colonial education was a deliberate policy to continue colonial rule. African writers and abolitionists
such as Olaudah Equiano, Ottobah Cugano and Phyllis Wheatley, in their very different ways, articulated in print
the desire to be respected as human beings and their work served as rallying points for the antislavery movement.
Ngugi Wa Thiong'o a citizen of the once colonized Kenya, in his article “Decolonizing the Mind” displays
his anger toward the isolationist feelings colonial education causes. He writes:
The process annihilates people’s belief in their names, in their languages, in their
environment, in their heritage of struggle, in their unity, in their capacities and
ultimately in themselves. It makes them see their past as one wasteland of nonachievement and it makes them want to distance themselves from that wasteland. It
makes them want to identify with that which is furthest removed from themselves.
(Thiong’o 1981: 28)
White supremacy manifests in the social, economic, political, and cultural history of European expansion
and the development of the New World. White supremacy has negatively affected the lives of peoples of African
descent throughout the world. The European enslavement based on the economic plantation system led to a
global affront on African humanity. Negative effects of White supremacy and racism are ubiquitous in different
ways. With the birth of the New World, White supremacy was borne and where African descent reside it has left
cultural, and socioeconomic scars. White supremacy and cultural expansion of Europe are inextricably
interwoven from the 15th century to the present (Christian 2002: 180).
African-centered psychologists, such as Bobby Wright and Frances Cress Welsing focused on the
psychology of White supremacy. They attempted to more fully understand the illogical behavior and
inhumanness associated with White racism. Bobby Wright was particularly sincere in his analysis of collective
White European behavior in relation to peoples of color. Wright contended that White European behavior toward
Black people is similar to the psychopath. Welsing writes about the idea of Black inferiority. Both Wright and
Welsing approached White supremacy as a behavioral inadequacy.
Europeans who favored rapid Westernization of the African argued that old African values must be replaced.
The one great hope for progress in Africa, they felt, was the application of European knowledge, experience, and
skill. On the opposite side were colonial officials, educators, and non-educators concerned with the maintenance
of those traditions in African society. This controversy in education policy was especially evident in Kenya.
George Urch states in the article that missionary activity in Kenya dates back to the middle of the nineteenth
century. The forces of western civilization in the appearance of trade and Christian missions had access to the
area under the protection of the British flag (Urch 1971: 253).
Building and operating the railway in Kenya greatly increased the cost of administering the territory; the
British government sought ways to make the railway pay so white settlement began. When the white settlers

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�2nd International Symposium on Sustainable Development, June 8-9, 2010 Sarajevo
arrived the prestige and power of the European grew. The mission’s educational objective was to expose
Africans to a superior culture. While the Africans were developing an interest in Western-style literary
education, the colonial government began to realize the necessity of training Africans for service to the white
man. The demand for skilled native labor by the white settlers and commercial leaders caused the colonial
administrators to reevaluate the educational program of the missions. The different thought over educational
goals arose between the government and the various mission groups. The conflict caused colonial officials to
realize the necessity of educating indigenous people and the importance of creating an over-all education
forward in a desired direction because a better education by white civilization would elevate the African to a
better standard of living (Urch 1971: 254).
It was apparent to the government that various missionary groups were continuing to use education as a
tool for expanding religious activities and enlarging their own sphere of influence (Urch 1971: 256). The early
1920s brought concern for the people of Africa from outside the world. The development of the “trustee”
concept aroused a strong feeling that colonial governments had a greater responsibility toward their subjects.
There was a growing recognition that the education of the indigenous population was the concern of the
controlling government (Urch 1971: 258). Thus, by 1925 the fundamental problems which faced education in
Kenya throughout the colonial period had been magnified to the point where concern was being shown by both
African and European (Urch 1971: 258). The government continued its criticism of mission education which
displayed more concern for religious training than meeting the social and economic needs of its parishioners; the
missionaries were frustrated when their newly educated students left the tribal compound to seek work in the fast
developing urban area. So the aim of the education by missionaries was to propagate Christianity and White
supremacy tried to use the education for its own sake in Kenya. Colonial government used education to train
Africans for service to the white man.
The missions established schools in Africa long before the British Government took systematic interest in
education. British interest in the control of education policy in Africa in the colonial empire was of short
duration, which started in the early 1920s and waned by the 1950s. In 1950s various territories in Africa assumed
responsibility for the conduct of their own internal affairs as a prelude to independence. But British education
system received a great deal of criticism. Much of the criticism focused on the concept of adaptation and the
education system kept indigenous people in their place. Other criticisms were about the slow pace and scope of
educational development (Whitehead 2005: 444).
Schooling extended to only a minority of children in most colonies and most of that was confined to
primary stage. Colonial administration deliberately neglected education for both political and economic reasons.
British Government was accused of not extending the benefits of European civilization; furthermore, the British
were accused of deliberately pursuing forms of cultural and ideological domination to destroy the cultures of
African people (Whitehead 2005: 447).
The most scholarly critic of British colonial education policy was Trevor Coombe whose study based on
colonial administration’s limiting the provision of secondary education for Africans. As a result he states, when
independence was achieved the supply of educated manpower was utterly inadequate to run the country. In his
doctoral study of education policy in the Gambia J.C.E. Greig claimed that there was no central policy only
general guidelines were worked.
Jason A. McGarvey in his article “Conquest of the Mind” writes about a Tanzanian man who had his
master and Ph.D. degrees. McGarvey in the article writes during colonization process real life experiences of this
Tanzanian man whose name is Semali. Semali says:
Education is slavery of the mind. I was born on the slopes of Mount Kilimanjaro in
a village called Chaggaland. My people, the Chagga, are an indigenous tribe of
Tanzania. While I was growing up in what was then called Tanganyika, we had
already been under colonization for nearly a century – first by the Germans, and
then the British after the first World War. The colonial school I attended didn't
teach me to be a member of Chagga society. Although I had a certain knowledge
system as a member of the village, I read, wrote, and spoke things at school that
didn't fit into village life. I always wore two different hats. I developed this doubleconsciousness so well that I didn't realize it. In order for the colonizers to exploit
the Chagga for labor they first needed to establish themselves as the authority.
Because authority traditionally rested in the hands of the Chagga elders, the

364

�2nd International Symposium on Sustainable Development, June 8-9, 2010 Sarajevo
colonizers needed to begin dismantling Chagga cultural traditions. The main tool
for doing this was the colonial school. The colonial school was set up to instill the
values and practices of the colonizers on the indigenous people so that the
indigenous people would open up their land and their minds to market economies.
In order to establish control over these economies, the colonizers had to first
establish control over the socialization of the people. As a result, the colonial
schools began socializing the children in ways that conflicted with their traditions.
The children began to lose faith and respect for the elders as authority figures, and
began to see the colonizers as the authority…
(McGarvey 1997: 22)

Colonial Education Became a Reason for Decolonization
Colonizers believed that their whole culture was more highly advanced, and they ignored or swept aside
language and customs of colonized people. Colonialism changes its guise, diversity of forms and methods for the
subjugation of dependent countries, especially in the era of imperialism, when colonialism in its "classic forms"
of direct political rule of one country over another recedes more and more into the background, while other
means for the economic subjugation of weaker countries by industrial powers come to the fore. Native people
were afflicted by the impositions of colonial power and misusage of education by colonizers. Colonization and
colonial education have brought about these issues “superiority”, “inferiority”, “other”, and “backward” and
these terms used for native people led to decolonization.
Decolonization is the act of reversing the process of colonization in other words attaining independence.
Through decolonization process African colonized people granted their independence. Colonizers thought they
were developed and well educated. They thought their level of education and life-style were high so they
referred the colonized people as “the peoples not yet able to stand by themselves under the strenuous conditions
of the modern world’ and the ‘advanced nations”. These superiority and inferiority issues received some
criticism from the indigenous people. The colonial power credibility was challenged, colonized people began to
lose faith and respect for colonizers because colonizers despised their culture and referred them as “inferior and
backward”. Some local writers such as Chinua Achebe in “Things Fall Apart”, M.G.Vassanji “The In-Between
World of Vikram Lall”, and Austin Clarke in “The Polished Hoe” started to complain or criticize about this
“othering” or “superiority, inferiority” terms.

Conclusion
Colonization is taking control of another nation or territory and colonial education is colonizers’
implementing their own form of schooling within their colonies. Poka Laenui in his study “Indigenous Voices”
defines the process of colonization and colonial education through some steps. Firstly, Denial and Withdrawal:
When a colonial people first come upon an indigenous people, the colonial strangers will immediately look upon
the indigenous as a people without culture, no moral values, nothing of any social value to merit kind comment.
Thus, the colonial people deny the very existence of a culture of any merit among the indigenous people.
Secondly, Destruction/Eradication: The colonizers physically destroy and attempt to eradicate all physical
representations of the symbols of indigenous cultures. This may include the burning of their art, their tablets,
their god images, the destruction of their sacred sites. Thirdly, Denigration/Belittlement/Insult: As colonization
takes a stronger hold, the new systems which are created within indigenous societies, such as churches, colonial
style health delivery systems, and new legal institutions, will all join to denigrate, belittle, and insult any
continuing practice of the indigenous culture (Laenui 1999).

365

�2nd International Symposium on Sustainable Development, June 8-9, 2010 Sarajevo

References
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                <text>As a by-product of colonization, the colonizing nation implements its own  form of schooling within their colonies. Colonizing governments realize that they  gain strength not necessarily through physical control, but through mental control.  This mental control is implemented through a central intellectual location, the school  system. At the heart of this policy is the paternalist idea that the “backward”  undeveloped inhabitants of the colonized areas need to be educated and brought up to  the level of the superior culture and life-style of the colonizing power. Indigenous  people were made by brainwashing to discard their own cultures and embrace  Western cultures which were supposedly superior, a situation which resulted in a  culture of dependency, mental enslavement and a sense of inferiority. White  supremacy used education for its own sake so colonial education was a deliberate  policy to continue colonial rule. In African British colonies the misusage of education  became a major reason for decolonization.  Key Words: Colonial Education, Superiority, Decolonization</text>
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                    <text>International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo

How is Accounting Perceived in Cognitive Level? A Study
Based On Metaphor

Ahmet Gökgöz
Yalova University, Yalova, Turkey
ahmetgokgoz83@gmail.com
Ahmet Selçuk Dizkirici
Sakarya University, Sakarya, Turkey
dizkirici@hotmail.com

Metaphor is derivated from the word “metapherein” which is in Greek,
besides it is occurred by the combining of the words “meta” and “pherein”
meaning “to carry” and “to load” respectively (Arslan, 2008: 259). It is
replacing a commonly used concept in place of an uncommonly used one
to explain the second concept by means of the first one therefore
metaphor is making a substitution (Uçma, 2010: 126). Metaphors include
information transfer from a well-known field to a new and unknown one
generally (Tsoukas, 1991). They are supposed as tools used to explain how
the life, environment, events and objects are perceived by the people via
different similitudes (Cerit, 2008: 694).
The study is prepared to clarify the “accounting” perception of the
students taken accounting courses in Community College or Business
School in Yalova University by using metaphors. To this end, metaphor
questionnaires including a single open-ended question are applied to 159
students. The results are subjected to content analysis and owing to the
fact that 39 of the questionnaires could not create metaphors; the study
evaluated on 120 questionnaires. Most common metaphors created by the
students participated in the study are identified as mathematics,
calculator, puzzle and jigsaw puzzle.
Keywords: Metaphor, Accounting.

18

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How is Accounting Perceived in Cognitive Level? A Study Based On
Metaphor

AhmetGökgöz
Yalova University, Yalova, Turkey
ahmetgokgoz83@gmail.com
AhmetSelçukDizkirici
Sakarya University, Sakarya, Turkey
dizkirici@hotmail.com
Abstract
The study is prepared to clarify the accountingperception of the students taken basic
accounting courses in Community College or Business School in Yalova University
by using metaphors. To this end, metaphor questionnaires including a single openended question are applied to 195 students. The results are subjected to content
analysis and owing to the fact that 75 of the questionnaires could not create
metaphors; the study is evaluated on 120 questionnaires. According to the results of
questionnaires 37 metaphors are constituted. The most common metaphors created by
the students participated in the study are identified as mathematics, calculator, puzzle,
scales and jigsaw puzzle. Reasons expressed for the metaphors reveal that accounting
perception is related to 10 themes. The most comprehensive ones are the themes
which meaning as “accounting is consisted of mathematical operations” and “going
through the stages is essential toreach the result in accounting”.
Key Words: Accounting, Metaphor, Cognitive Level.

Introduction
Metaphor is derivated from the word “metapherein” which is in Greek, occurred by the
combining of the verbs “meta” and “pherein” meaning “to carry” and “to load”
respectively (Arslan, 2008: 259).It is forming relationship with a word having another
meaning by using similarities to explain a concept, word, term or event better (Aydın,
2004). Metaphor is replacing a commonly used concept in place of anuncommonly used
one to explain the second concept by means of the first one therefore metaphor is making a
substitution(Uçma, 2010: 126).They generally include information transfer from a wellknown field to a new and unknown one (Tsoukas, 1991).Metaphors are supposed as tools
used to explain how the life, environment, events and objects are perceived by the people
via different similitudes (Cerit, 2008: 694).
If a concept, word, term or event is symbolized with another concept, word, term or event;
that means metaphor is used. There may exist little similarity between two different objects
but identifying one of them well facilitates us to understand the other better. As a sample;
people saying “The heart works like a pump.”to explain the working of the heart, are using
pump metaphor which is well known comparing to heart.
The base of studies prepared related to metaphor in social sciences is consisted
of“Contemporary Metaphor Theory” explained by Lakoff and Johnson (1980) in their
publication named as “Metaphors: We with Live by”. While studies about metaphor were
13

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

only in literature science before 80s;as a concept metaphorbegan to exist in the center of
interdisciplinary applicationsin cognition and communication studiesafterLakoff and
Johnson’s study (Uçma, 2010: 124-126).The studies related to metaphor in accounting
field have been existed recently as in the most of the other social sciences (Amernic and
Craig, 2009; McGoun and others., 2007; Meyer, 1984; Walters-York, 1996;Walters-York,
2004).
Metaphors are suggested to play an active role in the creation and transmission process of
the meaning in accounting texts alsothey are suggested to be discussions group that make
up the mentioned texts (Walters-York, 1996: 48-49). According to Walters-York (1996);
metaphors improve fluency and strengthen the accounting texts also make the statements
which can not be explained in any other way easier, to express in aesthetic, cognitive, and
pragmatic levels. In this regard; many accounting terms as doubtful debts, accumulated
depreciations, fixed/variable costs, liquid assets, fixed assets, equity, responsibility center,
profit sharing and goodwill are samples for metaphor usage (Uysal, 2001: 57).
Metaphors are means of perception (Arnett, 1999) and they expressa cognitive-way
understanding (Lakoffve Johnson, 1980). Therefore; metaphors are benefited for
perception survey about a statement, concept, event or anything else. There exist many
studies to understand the perceptions of individiuals which are intended to determine many
things like events, concepts, professions such as teachers, police, cinema, administration
etc.by metaphors. But there has not been any similar study about accounting perception in
Yalova province of Turkey thus it is targeted to identify the accounting perceptions of
individuals by metaphors in the study.
The Objective of the Study
The objective of the study is to reveal how accounting is perceived in cognitive level by
the students taken basic accounting courses in Community College or Business School via
metaphors.
The Methodology of the Study
The study targeting to reveal the accountingperception of the students taken basic
accounting courses in Community College or Business School in Yalova University by
using metaphorsis applied to 195 students. In this respect; questionnaires including open
ended questions which have been used in similar studies (Cerit, 2006; Kabadayı, 2008;
Ocak&amp;Gündüz, 2006; Ünal, Yıldırım&amp;Çelik, 2010; Sarı, 2010) are benefited to allow the
source group to express their perceptions about accounting by metaphors. It is requested
from the students to complete the sentence expressed as “Accounting resembles to
............... because ............” in the questionnaire. In addition to the questions related to
demography such as gender, education and age;metaphors as any existence tangible or
intangible, living or unliving or anything else is acquired from the source group via the
sentence to complete mentioned above while obtaining data.Consequently;data necessity is
gathered from the students participated in the study.
Analysis of the Data
The metaphors used by the participants are subjected to content analysis and because of the
fact that 75 of the questionnaires could not create current ones; the rest (120

14

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

questionnaires) are evaluated. The names of metaphors created for accounting and their
reasons are computerized to obtain primary data afterwards they are read and evaluated to
obtain themes to gather similar metaphors. Therefore primary data are organized and
patterns of the data are tried to be defined.
Findings
The data about demographic characteristics of the participants are shown in Table 1.
Table 1: Demographic Characteristics of the Participants
Frequency
Characteristics
Percent (%)
(f)
Male
52
43,33
Gender
Female
68
56,67
Undergraduate
55
45,83
Education
Associate Degree Program
65
54,17
17-20
67
55,83
21-23
42
35,00
Age
24-26
7
5,83
27-29
2
1,67
30-?
2
1,67
Total
120
100,00
37 metaphors are created by 120 questionnaires evaluated. The most common ones are
observed as; mathematics metaphor by 26 students, calculator (10), puzzle (9), scales (8),
jigsaw puzzle (7), life (6) respectively. The acquired data about the metaphors created are
shown in Table 2.

Metaphor
Mathematics
Calculator
Puzzle
Scales
Jigsaw Puzzle
Life
Computer
Tree
Building
Order

(f)
26
10
9
8
7
6
5
5
3
3

Table 2: Metaphors Created by Participants
Metaphor
(f)
Metaphor
(f)
Baby
2 Art
2
Flywheel
2 Sudoku
2
Flowers
2 Research
1
Balance
2 Honey
1
Dominoes
2 Lace
1
Memory Card
2 Equation
1
Photo
2 Eyeglasses
1
Maze
2 Carpet
1
Machine
2 Light
1

Metaphor
Woman
Camera
Fabric
Season
Spider Web
Money
Salad
Chain
Octopus

(f)
1
1
1
1
1
1
1
1
1

37 metaphors created by participants are subjected to content analysis so theyare grouped
in 10 themes due to the reasons expressed by the students. The seperation of the mentioned
themes including the metaphors created by participants (n=120) is shown in Table 3.

15

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

Table 3: Themes Including the Metaphors About Accounting
Frequency Percent
Themes
Metaphors
(f)
(%)
Accounting is a
7
5,8
Computer (5), Memory Card (2)
recording activity.
Accounting is
consisted of
26
21,7
Mathematics (26)
mathematical
transactions.
There exist balance
and order in
13
10,8
Balance (2), Order (3), Scales (8)
accounting.
Accounting
Photo (2), Eyeglasses (1), Light (1),
displays the status
5
4,2
Camera (1)
of the business.
Accounting is
Tree (5), Octopus (1), Flywheel (2),
consisted of
13
10,8
Dominoes (2), Spider Web (1),
complex and related
Salad (1), Chain (1)
transactions.
Passing through the
Research (1), Building (3), Puzzle
stages is required to
(9), Lace (1), Equation (1), Carpet
29
24,2
achieve the result in
(1), Maze (2), Art (2), Sudoku (2),
accounting,.
Jigsaw Puzzle (7)
Accounting requires
Honey (1), Baby (2), Flowers (2),
8
6,7
hard working.
Woman (1), Machine (2)
Accounting is
consisted of
computation
16
13,3
Life (6), Calculator (10)
transactions
continuously.
Accounting is the
repetition of the
2
1,7
Fabric (1), Season (1)
same transactions.
Accounting means
1
0,8
Money (1)
money.
As it is seen from Table 3; the most common theme acquired from the metaphors created
by the students is “passing through the stages is required to achieve the result in
accounting” (f:29, % 24,2). The other themes are respectively ranked as; “accounting is
consisted of mathematical transactions” (f:26, % 21,7), “accounting is consisted of
computation transactions continuously” (f:16, % 13,3),“accounting is consisted of complex
and related transactions” (f:13, % 10,8), “there exist balance and order in accounting”
(f:13, % 10,8), “accounting requires hard working.” (f:8, % 6,7) and “accounting is a
recording activity.” (f:7, % 5,8).
Conclusion
The study is prepared to reveal the accountingperception of the students taken basic
accounting courses in Community College or Business School in Yalova University by
using metaphors.Thus; metaphor questionnaires are applied to 195 students but 75 of them
16

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

are not evaluated. The gathered data indicated that 37 metaphors are created and the most
common one is “mathematics” metaphore created by 26 participants. The others are ranked
as calculator (10), puzzle (9), scales (8), jigsaw puzzle (7), life (6), computer (5), tree (5)
and etc.
Due to the reasons expressed by participants; 37 metaphors are seperated in 10 themes for
content analysis and the mentioned themes are identified respectively. The most common
onesare ranked as“passing through the stages is required to achieve the result in
accounting” and “accounting is consisted of mathematical transactions” by students
besides the last themes are expressed as “accounting is the repetition of the same
transactions” and “accounting means money”.
References
Amernic, J. &amp; R. Craig (2009), “Understanding Accounting Through Conceptual
Metaphor: Accounting is an instrument?”, Critical Perspectives on Accounting,
Vol.20, pp. 875-883.
Arnett, R. C. (1999), “Metaphorical Guidance: Administration as building and renovation”,
Journal of Educational Administration, 37(1), pp. 80-89.
Arslan, F. (2008), “MetaforikTercihlerBakımındanAkif’iOkuyabilmek”, 1.Uluslararası
Mehmet AkifSempozyumu, Mehmet AkifErsoyÜniversitesi, Burdur, ss. 259-264.
Aydın,

İ.
H.
(2004),
“BirFelsefiMetafor:
YoldaOlmak”,
UlusalSosyalBilimlerSempozyumu, KırıkkaleÜniversitesi, 9-10 Aralık 2004.

1.

Cerit,

Y.
(2006),
“Öğrenci,
ÖğretmenveYöneticilerinOkulKavramıylaİlgiliMetaforlaraİlişkinGörüşleri”,
KuramveUygulamadaEğitimBilimleriDergisi, 6(3), ss. 669-699.

Cerit,

Y.
(2008),
“ÖğretmenKavramı
İle
İlgiliMetaforlaraİlişkinÖğrenci,
ÖğretmenveYöneticilerinGörüşleri”, TürkEğitimBilimleriDergisi, 6(4), ss. 693712.

Kabadayı, A. (2008), “Analysing the metaphorical images of Turkish preschool teachers”,
Teaching Education, 19(1), pp. 73-87.
Lakoff, G. &amp; M. Johnson (1980), “Metaphors We Live by”, Chicago: The University of
Chicago Pres.
McGoun, E.G., Mark S. Bettner&amp; Michael P. Coyne (2007), “Pedagogic Metaphors and
the Nature of Accounting Signification”, Critical Perspectives on Accounting,
Vol.18. pp. 213-230.
Meyer, A. D. (1984), “Mingling Decision Making Metaphors”, Academy of Management
Review, Vol.9(1), pp. 6-17.
Ocak,

G.
&amp;
M.
Gündüz
(2006),
“EğitimFakültesiniYeniKazananÖğretmenAdaylarınınÖğretmenlikMesleğineGiriş

17

�International Conference on EconomicandSocialStudies (ICESoS’13), 10-11 May, 2013, Sarajevo

DersiniAlmadanÖnceveAldıktanSonraÖğretmenlikMesleğiHakkındakiMetaforların
ınKarşılaştırılması”, AfyonKocatepeÜniversitesi SBE Dergisi, VIII(2), ss. 293-309.
Sarı,

M.
(2010),
“İlköğretimÖğrencilerinde
Polis
KavramınınMetaforlarAracılığıylaİncelenmesi”, Polis BilimleriDergisi, Cilt 12(2),
ss. 43-80.

Tsoukas, H. (1991), “The missing link: Atransformational view of metaphors in
organizational science”, The Academy of Management Review, 16(3), pp. 566-585.
Uçma,

T.
(2010),
“KavramsalMetaforOlarakMuhasebeyiAnlamak”,
MuhasebeBilimDünyasıDergisi, 12(2) ss. 123-141.

Uysal, Ö. Ö. (2001), “MuhasebeMetinlerindeMetafor”, EgeAkademikBakışDergisi, 1(2),
ss. 53-60.
Ünal,

A.,
A.
Yıldırım&amp;
M.
Çelik
(2010),
“İlköğretimOkuluMüdürveÖğretmenlerininVelilereİlişkinAlgılarınınAnalizi”,
SelçukÜniversitesi SBE Dergisi, Sayı 23, ss. 261-272.

Walters-York, L. Melisa (1996), “Metaphor in accounting discourse”, Accounting,
Auditing &amp; Accountability Journal, Vol.9(5), pp. 45-70.
Walters-York, L. Melisa (2004), “Alternative Accounting Thought and the Prison-House
of Metaphor”, Accounting, Organization and Society, Vol.29 (2), pp. 157-187.

18

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SELCUK DIZKIRICI, Ahmet</text>
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                <text>Metaphor is derivated from the word “metapherein” which is in Greek,  besides it is occurred by the combining of the words “meta” and “pherein”  meaning “to carry” and “to load” respectively (Arslan, 2008: 259). It is  replacing a commonly used concept in place of an uncommonly used one  to explain the second concept by means of the first one therefore  metaphor is making a substitution (Uçma, 2010: 126). Metaphors include  information transfer from a well-known field to a new and unknown one  generally (Tsoukas, 1991). They are supposed as tools used to explain how  the life, environment, events and objects are perceived by the people via  different similitudes (Cerit, 2008: 694).  The study is prepared to clarify the “accounting” perception of the  students taken accounting courses in Community College or Business  School in Yalova University by using metaphors. To this end, metaphor  questionnaires including a single open-ended question are applied to 159  students. The results are subjected to content analysis and owing to the  fact that 39 of the questionnaires could not create metaphors; the study  evaluated on 120 questionnaires. Most common metaphors created by the  students participated in the study are identified as mathematics,  calculator, puzzle and jigsaw puzzle.  Keywords: Metaphor, Accounting.</text>
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                    <text>1. International Symposium on Sustainable Development, June 9-10 2009, Sarajevo

How Is the Market Size Relevant as a Determinant of FDI in Developing
Countries? A Research on Population and the Cohort Size

Mustafa Şeref AKIN
Assist.Prof.Dr., Fatih University, Đstanbul, Turkey
msakin@fatih.edu.tr

Abstract : The small size of the market in developing countries is associated with non-market
seeking FDI activities. Even though, GDP per capita is a poor indicator for the market seeking
FDI activities in developing countries, both population and GDP are crucial. The findings of
the study suggest that FDI is concerned with the size of market in developing countries not in
per capita basis but rather in aggregate size. More precisely, FDI will more likely focus on
regional areas rather than on an expansion through the country. In terms of cohort size, the
size of middle age cohort promotes FDI, and old and young age cohorts weaken FDI.
Keywords: Developing Countries; FDI; domestic market size; population; cohort size.

Introduction
How do multinational enterprises decide on the locations of their foreign direct investment (FDI)1?
Market size has been the single most widely accepted as a significant determinant of FDI flows (Chakrabarti,
2001). The larger the host area’s (country, region, and sub region) total income and its potential for development,
the greater the amount of the FDI investment (Billington, 1999). A large market is necessary for efficient
utilization of resources and exploitation of economies of scale (Chakrabarti, 2001). On the other hand, Asiedu
(2002) argues that market size is not a determinant for a developing country due to low income. In the FDI
literature, not much research on the impact of the market size has been conducted yet for developing countries.
The additional originality of this paper is to approach the market size framework from the population aspect and
its cohort size. In this respect, this research is intended not just to review previous models dealing with the
market size, but also to examine the significance of untested market size determinants of locations.
The market size itself cannot be easily ascertained (Billington, 1999). Regressions of Schimitz and Bieri
(1972) are estimated for U.S.A. FDI to Canada, the EEC and EFTA. Their market size proxy is GNP and growth
of GDP2.
Root and Ahmed (1979) identify unattractive, moderately attractive and highly attractive countries in
terms of FDI per capita for 58 countries with 38 variables. The unattractive category represents FDI per capita as
less than $1, the moderately attractive as between $1 and $4.1, and the attractive as more than $4.1. They use
GDP, GDP per capita and growth per capita as a proxy for market size. They argue that the absolute size of GDP
is more likely to reflect population size rather than per capita income. Their conclusion is that developing
countries that have attracted FDI have a relatively advanced infrastructure, comparatively high growth rates and
per capita GDP, and political stability.
Culem (1988) tests the impact of market size for 14 countries for the period of 1969-1982. A bigger
market allows the benefits of large-scale production to be more readily captured. Moreover, investors naturally
prefer faster growing markets, which offer more promising prospects.
Billington3 (1999) is the first author to consider population as a variable; she uses population density as
a determinant of FDI. Population density implies a more concentrated consumer and labor market as well as a
more integrated infrastructure (Billington, 1999).
Chakrabarti (2001) states that absolute GDP is a poor indicator since it reflects the size of the
population rather than the income per capita. Broadly, this paper aims to explore the impact of market size on
FDI considering population size and its characteristics in developing countries in a theoretical and empirical
framework.

1

Some major benefits of FDI are that FDI is a much better way than borrowing due to risk factor of repayment, and reforms
for an increase of FDI may directly also promote growth (Gastanaga et al. ,1998).
2
Lunn (1980)’s findings support Scmitz and Bieri (1972) except the first lag growth, which is negatively correlated with
FDI.
3
Billington (1999) uses GDP and growth rate of GDP.

425

�1. International Symposium on Sustainable Development, June 9-10 2009, Sarajevo

This paper is structured in the following ways: In section 2, we define methodology and all the
variables of interest. Section 3 provides an analysis of results. Finally, section 5 concludes by considering the
implications of these findings.

2. Methodology
We use average data from 1980 to 2000, and we apply cross-sectional OLS. The standard error is White
Heteroskedasticity Consistent . FDI is a dependent variable. The list of data and countries is obtained from the
World Bank (2003) and is reported in the appendix.
FDI=

α + β (Population Variables) + ∏ (Control Variables)+ ui

(11)

Where α is a constant coefficient, β and ∏ are the estimated coefficients on the independent variables
and ui is an error term.
The impact of population variables according to the model that we presented in section 2 is measured in
several ways; size of population (n), life expectation (m) and young, middle and older population-cohort size (c).
Further more, population growth rate can be also considered in the same framework. Higher population growth
rates will more likely attract FDI.
2.1. Dependent Variable
Billington (1999) considers total FDI, Culem (1988) uses the share of FDI in GNP, Chakrabarti (2001)
prefers FDI per capita, and Asiedu (2002) uses the share of FDI in GDP. In this research, we consider FDI (%
GDP) as a standard in the literature (Asiedu, 2002). Plus, Chakrabarti (2001) indicates that GNP refers to
citizens who do not live in the country. So, they are not the part of the domestic market.
2.2. Independent Variables
2.2.1. Infrastructure
Infrastructure increases the productivity of investments. The proxy for infrastructure varies. Billinton
(1999) uses government expenditure on transportation and communications, and Asiedu (2002) chooses
telephone mainlines (per 1000) as a proxy for infrastructure. In this research, we will use telephone mainlines
(per 1000) as in standard in the literature (Asiedu, 2002)
2.2.2. Import
A high level of imports into the host area may indicate a high level of penetration by foreign companies
who may begin exporting to the host countries and switch later to FDI (Culem, 1988).
2.2.3.Manufacturing
Industrialization will tend to encourage capital-intensive companies, so it should also attract FDI. The
share of manufacturing in GDP represents the degree of industrialization (Wheeler and Mody, 1992).
2.2.4. Human Capital
Multinational are distinguished from national firms in terms of four characteristics: high level of R&amp;D,
professional and technical workers, new and complex products and advertising (Markusen, 1995). From this
perspective, we believe that human capital as well as physical infrastructure in a country is relevant to draw FDI
to the country.
The theoretical relationship between human capital and FDI is demonstrated by Zhang and Markusen
(1995). Multinational firms are able to exploit factor-price differences in the world economy, locating skilledlabor intensive phases of operation in skilled-labor abundant locations and unskilled-labor-intensive in respective
locations. (Zhang and Markusen, 1995). This correlation is tested the macro level by Akin and Vlad, (2004).
The authors show that FDI flows to skilled-labor abundant countries.
In this research, primary education enrollment is considered as a proxy for human capital (Barro, 1991).
2.2.6. Income
We include income, since concepts such as total GDP, GDP per capita and growth are considered as
proxies of the abundance of the market size. We are able to compare the population argument with the standard
proxies (see more discussion in the introduction and the theoretical framework).

426

�1. International Symposium on Sustainable Development, June 9-10 2009, Sarajevo

3. Empirical Results
Table 2 reports the results of the regression of Model 1 and 2, which compare population size and GDP.
The results show that the population size is more relevant than GDP to measure the effects of domestic market.
A more populated nation can have a more promising future for investors. However, a similar comparison is
realized in model 4 and 5. In this case, both of the variables are positive and significant. This result suggests that
GDP is a good proxy to measure the market size. However, in some cases GDP is not sufficient to take into
account the population size. For instance, a country, which may currently have a low GDP, may have a high
GDP in the future, thanks to growth of income and population. In this context, population reflects promising
prospects.

Variables
Constant
Telephone
Mainlines
Import (%)
GDP Per Capita
(PPP)
GDP Growth (%)
Pop Growth (%)
Pop Density
Pop Total
Life Expectancy
GDP (PPP)
0-14 Age Pop
14-65 Age Pop
65 Over Pop
Primary
Education (%)
Manufacturing
Value Added
N
R-square

Table 2: FDI (%) is dependent variable: average 1980-2000
Model 1
Model 2
Model 3
Model 4
-.52
-.54
-.23
-.63
(-.36)
(-.37)
(-.16)
(-.46)
-.0047
-.0047
-.005
-.000457
(-1.42)
(-1.42)
(-1.52)
(-0.09)
.05
.05
0.05
0.04
(4.9)***
(4.7)***
(4.73)***
(5.03)***
-0.00000391
-0.00000155
-0.0000009
- 8.08 (E-08)
(-.03)
(-.134)
(0.08)
(-.61)
-0.052
-0.049
-.05
-.05
(-.95)
(-.88)
(-1.09)
(-1.27)
-.37
-.37
-.44
-.51
(-2.48)**
(-2.43)**
(-2.89)***
(2.8)***
-0.002
-0.002
-.0024
-.0027
(-2.21)**
(-2.129)**
(-2.29)**
(-2.3)**
11(E-10)
1.52 (E-09)
(1.68)*
(1.72)*
0.026
0.026
0.024
0.01
(1.001)
(1.001)
(.92)
(.6)
45 (E-14)
(1.01)
-2.04 (E-08)
(-1.27)
3.29(E-08)
(1.81)*
-2.52 (E-07)
(-1.88)*
.023
(2.92)***
-.064
(-1.57)
110
110
110
105
.32
.32
.33
.38
White Heteroskedasticity-Consistent Standard Errors
* **t is statistically significant at 1% level
** t is statistically significant at 5 level
*t is statistically significant at 10 % level

Model 5
-.63
(-.45)
-.000253
(-0.052)
0.04
(4.96)***
-.0000971
(-.73)
-.06
(-1.29)
-.51
(2.8)***
-.0026
(-2.2)**

0.01
(.6)
9.52(E-13)
(1.75)*

.022
(2.88)***
-.064
(-1.59)
105
.38

Asiedu (2002) argues that FDI flows with non-market seeking activities in developing countries. Even
though GDP per capita and GDP growth are negatively correlated (not significant) in all models, GDP or
population size is positively correlated with FDI and significant. This may indicate that FDI is taken into account
the size of market in developing countries not in per capita basis but rather in aggregate size. More precisely,
FDI will more likely focus on regional areas with relatively higher purchasing power rather than on an expansion
throughout the country.

427

�1. International Symposium on Sustainable Development, June 9-10 2009, Sarajevo

Model 3 includes the population by cohort size: young (0-14 age), middle (14-65) and old (65 and
above) ages. Our regression suggests that the middle age1 cohort is positively and significantly correlated with
FDI. However, the older cohort size is negatively and significantly correlated with FDI. This suggests that a
society where the age demography consists heavily of old people will receive less FDI because old people have a
shorter life span and are more likely to be maturated in consumption2. The coefficient of young cohort size is
negative and not significant. Contrarily, a young cohort size can be very eager to purchase all goods. On the
other hand, they may not earn income or receive sufficient allowances from their parents to fulfill their
aspirations.
Model 4 and 5 indicate that human capital acquisition is important to attract more FDI (Akin and Vlad,
2004, Walkirch 2003). However, telephone mainlines as a proxy of infrastructure and manufacturing as a proxy
of industrialization are negatively correlated but insignificant. Further more, high population growth and
population density are not promoting FDI. However, Billington (1999) suggests that the concentration of the
human resources in one region is more attractive for FDI. This result suggests the importance of the balanced in
population density.
None of the regression results finds an enhancement of FDI due to life expectation.

4. Conclusion
We have presented a model in which population and its characteristics have a systematic effect on FDI
in developing countries. The small size of the market due to the low income argument in developing countries is
associated with non-market seeking FDI activities. Even though GDP per capita is a poor indicator for the
market seeking FDI activities in developing countries, both population and GDP are crucial. This result suggests
that FDI is taken into account the size of market in developing countries not in per capita basis but rather in
aggregate size. More precisely, FDI will more likely focus on regional areas with relatively higher purchasing
power rather than an expansion through the country.
We also hypothesize that higher life expectation and young cohort size will attract more FDI. The result
shows that life expectation has a slight impact on FDI. An overwhelmingly young or old cohort size impedes
FDI; however a moderate age composition attracts FDI.
Human capital acquisition promotes FDI. The weak association between the level of manufacturing and
FDI suggests that FDI in developing countries barely flows to industrial sectors.

References
Akin, M and V. Vlad (2004). The Relationship between Human Capital and Foreign Direct Investment Testing ZhangMarkusen Theory (ZM). Working paper.
Asiedu, E. (2002). On the Determinants of Foreign Direct Investment to Developing Countries: Is Africa Different? World
Development, vol. 30 (1), 107-119.
Barro, R. (1991). Economic Growth in a Cross Section of Countries. The Quarterly Journal of Economics. 106 (2), 407-443.
Billington, N. (1999). The Location of Foreign Direct Investment: An Empirical Analysis. Applied Economics, 31(1), 65-76.
Culem, C.G. (1988). The Location Determinants of Direct Investments: Among Industrialized Countries. European
Economic Review, 32 (4), 885-904.
Chakrabarti, A. (2001). The Determinant of Foreign Direct Investment: Sensivity Analysses of Cross-Country Regression.
Kyklos, 54 (1), 89-114.
Haufler, A. and I. Wooton. (1999). Country Size and Tax Competition for Foreign Direct Investment. Journal of Public
Economics, 71 (1), 121-139.
Friedman, J, D. Gerlowski, and J. Jilberman (1992). What Attracts Foreign Multinational Corporations? Evidence From
Branch Plant Location in the U.S.. Journal of Regional Science, 32 (4), 403-18.
Gastanaga, V., J. Nugent, and B. Pashamova (1998). Host Country Reforms and FDI Inflows: How Much Difference Do
They Make? World Development, 26(7), 1299-1314.
Lunn, J. (1980). Determinats of U.S. Direct Investment in the EEC. Euiropean Economic Review, 13 (1), 93-101.
Markusen, J. (1995). The Boundaries of Multinational Enterprises and the Theory of International Trade. Journal of
Economic Perspectives, 9 (2), 169
1

Our theoretical model favors the young cohort size rather than the middle age cohort.
A similar argument can be made in terms of traditional and modern consumption patterns, since relatively young people can
be more eager of new items.

2

428

�1. International Symposium on Sustainable Development, June 9-10 2009, Sarajevo

Root, F and A. Ahmed (1979). Empirical Determinants of Manufacturing Direct Foreign Investment Developing Countries.
Economic Development and Cultural Change, 27, 751-767.
Schmitz, A and J. Bieri (1972). EEC Tariffs and U.S. Direct Investment. European Economic Review, 3 (3), 259-270.
Wheeler, D. and A. Mody (1992). International Investment Location Decisions. Journal of International Economies, 33, 5776.
World Bank (2003). Social Indicators. (CD-ROM).
Zhang, K.H. and J.R. Markusen (1999). Vertical Multinationals and Host-Country Characteristics. Journal of Development
Economics, 59 (2), 233-252.

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                    <text>How Marketing Made One of the Unhealthiest Beverages a Top Demanded One
the Power of Great Marketing
Rea Gegaj
Epoka University
Tirana, Albania
Sara Dedej
Epoka University
Tirana, Albania
Speranca Reka
Epoka University
Tirana, Albania
Abstract: Marketing has taken a leading role regarding the success of any business because nowadays
with the opportunity to improve product/service quality - through technology development and
information availability- any organization can achieve desired results in terms of what they have to
offer.
This leaves more room for functions like marketing to be fully applied in accordance to organizational
goals. Therefore this paper aims to explain how powerful marketing can be through the example of the
giant Coca-Cola Company, which has been producing and selling unhealthy products since 1886 and yet
leads the beverage industry to this day. The paper also analyses some facts and data that help better
understand how because of strong marketing strategies and worldwide brand recognition people will
even buy and massively consume these kinds of harmful products.
Key words: marketing, organization, Coca-Cola, unhealthy, buy, consume.

Why is Coca-Cola considered an unhealthy product?
In a can of cola there are 10 teaspoons of added sugar, while World Health Organization
recommends using no more than 6 teaspoons of added sugar on a daily basis. This means
drinking only a can per day takes you above these guidelines.
This kind of amount of sugar is surely associated with other health conditions such as obesity
and especially diabetes if you consume 1-2 cans per day. On 2015 Medical News Today
reported that 184,000 global deaths each year are caused by large amounts of sugary drink
consumption.

79

�Coca-Cola has a very high sugar content that should immediately make us vomit when it enters
our body but the phosphoric acid this beverage contains dulls the sweetness, allowing us to keep
the drink down.
According to British pharmacist NirajNaik a 330 ml can of cola can cause these damages to our
body in only one hour:
-Increased blood sugar level (first 20 minutes)
-Burst of insulin
-The liver turns the big amount of sugar into body fat
-Increased blood pressure and dilation of pupils because of the caffeine cola contains
(40 minutes)
-Adenosine receptors get blocked from caffeine shot, preventing fatigue
-The production of dopamine ( a neurotransmitter that helps control the pleasure and reward
centers of the brain) increases
-The increased level of dopamine stimulates these centers making us crave for more (just like
heroin does).
This means it has addictive ingredients which can make the consumer addicted just like other
illegal drugs and this is a very serious problem regarding this products quality.
Coca cola has even been scrutinized by the environment and human rights department for
inducing bad and unhealthy food products.
What makes Coca-Cola a top demanded product?
As mentioned in the abstract marketing plays a very big influential role regarding the customer’s
positive stand towards a product or the whole company itself. Coca-Cola owners and managers
seem to have understood the importance of good marketing since 3.1% of all beverages
consumed around the world are their products. The company has a responsible marketing policy
which is based on principles like Choice ( a large range of beverages to support consumer’s diets
and lifestyles) ; Honesty ( ensure transparency in all marketing activities) and so on. Brand
recognition is a powerful aspect that cola completely owns. According to Business Insider 94%
of the world’s population recognizes the red and white logo. Apple and Microsoft combined
spend less money on advertising than Coca-Cola.
They serve on a daily average to 1.9 billion people all around the world.
To achieve the results mentioned above as a company Coca-Cola has brilliantly used strong
marketing strategies (some of which will be explained in the next paragraphs) through which it
has become as successful as it is today.
First thing that makes cola so irresistible is the unique, market-tested formula. John Pemberton
the creator of Coca-Cola first wanted to develop a version of the cocoa wines but the prohibition
laws that forced producers to produce non-alcoholic beverages at that time obliged him to
80

�remove the alcohol from the formula. He then sent his test sodas to a pharmacy for people to try
and from the feedback he received created a recipe that was unique and tailored to customer’s
tastes. There have been minor adjustments through time but the recipe has largely remained
unchanged. Because of this the company didn’t spend time trying to tailor the taste to regional
markets throughout the world and since its creation cola has been one of the most preferred
beverages by many people.
Second thing that makes coke so familiar and preferred is its logo.
has
used the same logo for 100 years and it has become a part of anyone’s life without doubt.
Another “trick” the company used was keeping the consumer price fixed for 70 years
(1886-1959). With this kind of approach cola scaled across the US and throughout the world.
From 1887-1920 Cola gave away 10% of all products in order to build brand awareness. It also
provided posters, calendars, decorations etc. for costumers. Coke was as much a drink as it was a
consumable brand, an idea consumers could feel good about identifying with.
Promotion and ways to reach the customers
Still a part of marketing campaigns and brand awareness are top line promotions and below the
line promotions. Top line promotions include: promotional activities intended towards mass
consumers using mass media; TV ads; design of banners; sponsorship initiatives like the world
cup etc. On the other hand below the line promotion include: promotion schemes and publicity
materials; sales promotion etc. Other methods used: creating Santa Claus; association with
McDonalds; endorsing through top celebrities; building high brand visibility; packaging in an
attractive and economical way. The advertisements are national.
A big success was the vending machine ‘Happiness machine around the world’. Once associated
with a positive atmosphere every intended idea can easily get to people’s emotions and that’s
what Coca-Cola does. New advertisements or even new marketing campaigns begin at specific
periods like summer time or Christmas.
These large networks of interaction with customers is very beneficial to the company because
any feedback is immediately received and through all these costing marketing means cola makes
sure most of the feedback remains positive. They reach the people in a unique way that even if
you are not a consumer you might become one.
I believe this achieved good relationship with the costumers is based on the company’s mission
and vision.
Mission – “Our Roadmap starts with our mission, which is enduring. It declares our purpose as a
company and serves as the standard against which we weigh our actions and decisions.
81

�



To refresh the world.
To inspire moments of optimism and happiness.
To create value and make a difference.”

Vision– “Our vision serves as the framework for our Roadmap and guides every aspect of our
business by describing what we need to accomplish in order to continue achieving sustainable,
quality growth.

Conclusion
Based on everything that has been discussed above it is apparent that marketing’s power is
without doubt a key factor of success in business no matter how healthy or unhealthy what you
are promoting might be. According to Peter Drucker the purpose of a business is to create a
customer and the two main functions of a business are innovation and marketing. Therefore seen
from a business perspective Coca-Cola is on the right track and will probably control most of the
market shares of beverage industry for the upcoming years. However, we must not neglect the
importance of the health issues mentioned above because at some point they might become a
key factor in the bankruptcy and fall of this giant.
References

Contributor, &amp;Swaim, R. W. (2016). BPM, Lean Six Sigma &amp; continuous process improvement.
Retrieved February 9, 2017, from
http://www.processexcellencenetwork.com/innovation/columns/peter-drucker-on-sales-andmarketing
N. (2014, February 25). Healthy drinks. Retrieved February 9, 2017, from http://www.healthydrinks.net/6-harmful-effects-of-drinking-coca-cola-coke-or-pepsi/
Company, T. C.-C. (2013, January 31). Who we are. Retrieved February 9, 2017, from
http://www.coca-colacompany.com/careers/who-we-are-infographic
Whiteman, H. (2015, August 15). How coca-cola affects your body when you drink it. .
Retrieved from http://www.medicalnewstoday.com/articles/297600.php
Bhasin, K. (2011, June 9). 15 facts about coca-cola that will blow your mind. Retrieved
February 9, 2017, from Business Insider, http://www.businessinsider.com/facts-about-cocacola-2011-6#coca-cola-spends-more-money-on-advertising-than-microsoft-and-applecombined-11
Moye, J., &amp; Staff, J. (2013, October 29). Label-less coca-cola cans tackle prejudice during
Ramadan. Retrieved February 9, 2017, from https://www.cocacolacompany.com/stories/marketing-to-millennials-5-ways-coca-cola-is-embracingcreativity-and-innovation

82

�Bhasin, H., Isaac, hassan, bisma, &amp;gendy, ibrahim. (2016, December 2). Marketing strategy of
brands. Retrieved February 9, 2017, from STRATEGIC MARKETING,
http://www.marketing91.com/marketing-strategy-of-coca-cola/
Staff, J. (2015, May 1). Related stories. Retrieved February 9, 2017, from http://www.cocacola.co.uk/about-us/responsible-marketing
Company, T. C.-C. (2016). Coca-cola global: Soft drinks&amp; beverage products.

83

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Dedej, Sara
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                <text>Abstract: Marketing has taken a leading role regarding the success of any business because nowadays  with the opportunity to improve product/service quality - through technology development and  information availability-  any organization can achieve desired results in terms of what they have to  offer.    This leaves more room for functions like marketing to be fully applied in accordance to organizational  goals. Therefore this paper aims to explain how powerful marketing can be through the example of the  giant Coca-Cola Company, which has been producing and selling unhealthy products since 1886 and yet  leads the beverage industry to this day. The paper also analyses some facts and data that help better  understand how because of strong marketing strategies and worldwide brand recognition people will  even buy and massively consume these kinds of harmful products.    Key words: marketing, organization, Coca-Cola, unhealthy, buy, consume.</text>
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                    <text>Journal of Economic and Social Studies

How Micro-Level Determinants Affect the Capital Structure
Choice: Evidence from Bosnia and Herzegovina
Jasmina Mangafić
School of Economics and Business, University of Sarajevo
Bosnia and Herzegovina
jasmina.mangafic@efsa.unsa.ba
Danijela Martinović
School of Economics and Business, University of Sarajevo
Bosnia and Herzegovina
danijela.martinovic@efsa.unsa.ba

Abstract: The purpose of this study is to examine
two leverage ratios using a sample of non-financial
companies in Bosnia and Herzegovina (BiH). It
was done by taking into account the joint effect of
traditional capital structure determinants and managers’
personal values and aspirations. We applied hierarchical
regression analysis to determine the contribution of
profitability indicators, firm size indicators, assets,
growth, networking, managerial strategies, managerial
psychology, managerial human capital and earnings
volatility to explain the variance in capital structure.
The results suggest that companies with less experienced
owners/managers and higher firm growth have higher
financial leverage ratios. In the analysis of the balance
sheet leverage, financial proxies of capital structure seem
to be significant in explaining capital structure variance.
Therefore, companies with lower profitability, a lower
level of fixed assets and higher growth opportunities
have higher balance sheet leverage ratios. The findings
provide better understanding of theoretical perspectives
that can best explain how companies choose their capital
structure in the transition economy context. Furthermore,
empirical findings should help corporate managers to
make optimal capital structure decisions.

Volume 5 Number 2 Fall 2015

Key words: Capital Structure Choice,
Firm Characteristics, Managerial Traits,
Hierarchical Regression Analysis, Transition
Economy
JEL Classification: D03, G02
Article History
Submitted: 10 March 2015
Resubmitted: 23 June 2015
Resubmitted: 14 September 2015
Accepted: 12 October 2015
http://dx.doi.org/10.14706/JECOSS15529

181

�Jasmina Mangafić, Danijela Martinović

Introduction
Although there is a universal consensus that financial theories have contributed to the
understanding of capital structure decision-making, these financial theories disregard
the role played by firm management in determining capital structure, especially for
small and medium-sized enterprises (SMEs), where managers exert a greater influence
on the financing decisions compared to larger firms (Norton, 1991; Matthews et al.,
1994), as is the case in Bosnia and Herzegovina (BiH). Considering the significance of
management influence in making financing decisions, management researchers have
developed a variety of alternative theoretical frameworks based on diverse paradigms (as
strategic management, psychology and sociology) to describe how financing decisions
in SMEs are made (Barton and Matthews, 1989; Matthews et al., 1994; Romano et
al., 2000; Ang et al., 2010; Hackbarth, 2008).
This group of different management-based theories required an overall theoretical
framework until Van Auken’s (2005) launch of a model illustrating the dynamics of SMEs
capital acquisition decisions, which recognized the primary determinants influencing
the decisions on capital acquisition as being built on managerial characteristics and
attitudes. This model incorporates a number of managerial factors which may affect
the capital structure choice such as experience, risk preference, growth intentions
and networking. Using the theoretical structure of Van Auken’s (2005), we identify
managers’ influences on capital structure as consisting of managerial features (managerial
network ties, education and experience) and attitudes (managerial aversion to external
control, risk-taking propensity and growth intentions). Within this framework, we
also consider firm-level characteristics such as size, profitability, asset structure, growth
opportunity and earnings volatility, proposed by the conventional capital structure
theories, to determine the extent to which managerial factors in conjunction with firmlevel characteristics influence the capital structure choice of SMEs.
The objective of this paper is to examine the importance of manager traits and attitudes
in explaining the decisions made regarding capital structure in companies in developing
economies/economies in transition, while using a sample of FBiHi enterprises.Our
findings should provide deeper understanding of theoretical perspectives which best
explain how companies choose their capital structure in the developing context. In
particular, we contend that extending traditional capital structure theory to account
for these managerial traits can decrease some important gaps between the known
theoretical predictions and the unresolved empirical facts. In particular, financial
executives in developing countries may hold different attitudes than their counterparts
in developed countries. On the other hand, although there is some evidence (Booth et
al., 2001) that developing countries have similar capital structures to those in developed
countries, the firm variables have a relatively low effect on the structures. The reason
for the poor cause and effect relationship may be due to institutional factors and
management preferences. Therefore, this study brings together research on financial
and strategic management, decision making, as well as social psychology in order to
develop a conceptual model for understanding capital structure decision-making in
privately held firms.

182

Journal of Economic and Social Studies

�How Micro-Level Determinants Affect the Capital Structure Choice: Evidence from Bosnia and
Herzegovina

Literature Review
Growth intentions and profit maximization are two managerial objectives that have
gained the most attention in the literature with regards to their relationship to capital
structure. Berggren et al. (2000) assert that decision-makers whose leading aim is
business growth will tend to be less control averse and more active in searching for
external sources of finance when internally originated funds are insufficient. Although
limited empirical work has been conducted on how the manager’s intentions to
maximize profit influence financing decisions, it is suspected that firms with intentions
to maximize profits in the short-term will seek higher levels of short-term financing to
take advantage of economic opportunities that present themselves. Such firms, however,
should therefore be less reliant on long-term financing in their capital structure. Barton
&amp; Matthews (1989) and Matthews et al. (1994) were the first to emphasize that the risk
propensity and control aversion of decision-makers may be significant determinants
of capital structure in SMEs. The preceding empirical work performed on SMEs in
Western economies validates that some managers prefer internal sources of funds,
fearing that dependence on external sources of finance might lead to a loss of control
over the firm and restrict the authority of owners to make decisions autonomously
(Berger and Udell, 1998; Harvey &amp; Evans, 1995; Hutchinson, 1995). In China and
in many other emerging and developing economies, a weak institutional environment
reinforces agency problems and leads to greater mistrust between managers and external
capital providers (Young et al., 2008). Barton and Matthews (1989) and Matthews
et al. (1994) suggest that the risk-taking propensity of SME manager will influence
the debt level they are willing to adopt. In general, managers with risk perception
bias believe their company is less risky than it actually is and therefore less likely to
experience financial distress. Because of a weak institutional environment, risk-taking
propensity might be expected to have an even bigger influence on the financing choices
of SMEs in emerging and developing economies.
Human capital may affect the capital structure of SMEs in a number of ways. The
value of a manager’s human capital, defined here as the knowledge and diverse skills of
the SMEs managers (Hatch and Dyer, 2004), depends on the firm’s business strategy.
Some studies suggest that human capital is positively linked to the use of debt in
SMEs (Bates, 1990; Zhang, 2008) while others find no or a negative relationship
(Scherr et al., 1993; Romano et al., 2000; Cassar, 2004). For example, Scherr et al.,
(1993) observe a negative and statistically significant relationship between the age,
managerial experience and education level of the manager and the use of debt in the
capital structures of SMEs. However, research conducted by Zhang in 2008 on the
sample of SMEs in China showed that companies whose managers are more highly
educated are more likely to rely on formal debt financing. This positive relationship
could be attributed to the fact that managers holding college degrees and/or graduate
degrees are assumed to have the additional knowledge required for better decisionmaking and consequently may be more competent than managers without those
degrees. Additionally, their educational background might be an indication to outside
investors about the firm’s human capital quality and influence the creditor’s willingness

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to approve the loan. As far as managers’ experience is concerned, experienced managers
should have the capability to better perform risk assessment (Ozgen and Baron, 2007).
The owner’s/manager’s background and experience are assets that contribute to the
decision-making regarding access to resources – including financial resources - and
consequently signal the competitive advantage of that company (Schutjens and Wever,
2005). It is important to note that the human capital immanent in the manager’s
prior experience plays a more important role in decreasing the asymmetric information
between the firm and external investors in developing economies than is the case in
developed economies. Generally, research studies performed in developed economies
show a negative relationship or no relationship between the age of the manager and
the company’s reliance on external financial sources (Scherr et al., 1994; Romano et al.,
2000). Scherr et al. (1994) offer the possible reasons for such findings: the unwillingness
of financiers to lend to older people because of shorter anticipated time of their
ownership, the fact that older owners/managers are more risk averse in comparison to
those younger, but also having in mind that older owners/managers are wealthier than
the younger ones, which allows them to use more of their personal wealth to finance
their business operations. Applications for bank loans are also influenced by the social
capital, i.e. the actual and potential resources reachable through an actor’s network
of relationships (NahapietandGhosal, 1998). Because of the lack of publicly-available
data on SMEs, financiers often depend on their informal contacts with managers at
other firms to assess the creditworthiness of a loan applicant and the feasibility of
their business proposals (Nguyen et al., 2006). In this study, we use Wu’s and Leung’s
(2005), definition of network ties. Despite a growing amount of work on the role
played by network ties in the financing behavior of firms, limited work has examined
how network ties might influence the capital structure of companies.
Empirical Framework
This study is an attempt to give a comprehensive and robust analysis of the determinants
of the capital structure of FBiH firms. The conceptualization of corporate structure
choice employed in this research adds firm-level characteristics proposed by traditional
financing theories to the managerial factors influencing the capital structure choice,
to propose and test a new theoretical model (Figure 1). Using Van Auken’s (2005)
structure, we identify manager influences on capital structure as consisting of
managerial characteristics (managerial network ties, education and experience) and
attitudes (managerial aversion to external control, risk-taking propensity and growth
intentions). We seek to determine the extent to which each of the proposed factors
influences the capital structure of FBiH companies, when pooled together. The
research results will provide the following information: (1) To what extent the existing
capital structure theories from the finance paradigm can adequately explain the
financial behavior of firms in the developing economy context? (2) To what extent the
managerial strategy, psychology, human capital and network ties influence the capital
structure of firms in FBiH?

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Figure 1. Conceptual Framework of Capital Structure Choice
Capital
Manager’s
Manager’s characteristics Managerial strategy
structure
level
Managerial psychology
determinants
Manager’s attitudes
Managerial human
capital
Network ties
Firm’s level
Firm size
determinants
Profitability
Growth opportunity
Asset tangibility
Risk
Source: Framework proposed by authors
The main research hypothesis of the study is as follows:
•

Personal characteristics and attitudes (latent factors: managerial strategy, managerial
psychology, managerial human capital and network ties) coupled with traditional
capital structure determinants (latent factors: assets, firm’s size, asset tangibility,
and growth opportunities with earnings volatility as the observed variable) are
determinants of the capital structure.

Based on the literature review provided above, assumptions about the influence
of managerial characteristics on capital can be articulated through the following
hypotheses: 1) the growth intentions of the manager are positively correlated to
leverage, 2) the intention of the manager to maximize profit is positively correlated to
leverage, 3) the aversion to external control of the manager is negatively correlated to
leverage, 4) the manager’s risk-taking propensity is positively correlated to leverage,
5) the educational level of the manager is positively correlated to leverage, 6) the
managerial experience of the manager is positively correlated to leverage, 7) the age of
the manager is negatively correlated to leverage and 8) manager’s personal network ties
with other companies, government officers and banks will be positively correlated to
the leverage.
Data Collection and Sampling
The variables we use for the analysis are taken partly from financial statements and
partly from a survey. While surveys have limitations (e.g., non- respondent bias), at
least they give a window into executive thinking on capital structure. They try to find
the hidden motivation behind the financing choice and have the advantage that they
can question difficult to measure and complex factors.

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Due to the financial statements data availability, this study will focus on one entity,
the Federation of BiH (FBiH). We used the AFIP (Agency for the Financial, IT
and Intermediary Services) dataset for the 2012 that maintains a comprehensive
financial database of all companies operating in the FBiH, containing 19,446 firmyear observations. The AFIP database is made available for commercial use by “Tron
Systems”. This database contains the balance sheets and income statements of all
companies obliged to submit their reports to the AFIP, under the law. After collecting
the data, but before running the main data analyses, we performed a dataset screening
process for ungrouped data (Tabachnik and Fidell, 2013). After initial screening, our
dataset contained a total of 18,393 firm-year observations, where the limited liability
company is the dominant legal form of organization accounting for over 97.5% of the
sample analyzed in the observed year. Having in mind that fact, owners will be very
often also the managers of their companies.
The focus of our empirical enquiry/study is capital structure decision of joint stock
(JSC) as limited liability companies (Ltd), stratified by 16 different industries. In
order to better understand the characteristics of the homogenous subsets (Albright,
Winston, and Zappe, 2006), we had to exclude a certain number of enterprises from the
population data. In particular, we eliminated the companies legally organized as neither
JSC nor Ltd. Furthermore, banks, financial companies, and insurance companies were
also removed from the sample because of their specific financial structure. Investment
companies were neither included, because their income mainly results from the value
of their holding portfolios. This value depends on the financial structure and business
conditions of the firms whose stocks are included in the portfolio rather than the
financial structure of the investment companies. This restriction is necessary because
banks, as well as insurance and investment companies are subject to rigorous regulations
concerning their capital structure and financing decisions and are additionally severely
affected by exogenous factors (Rajan and Zingales, 1995).
Additionally, out of the entire sample of companies present in 2012, a random selection
of 450 companies among different industries was made in order to apply an online
questionnaire ensuring additional data on managerial psychology, managerial strategies,
managerial, human capital and network ties. The questionnaire was distributed to the
sample of enterprises from the dataset used in the first research stage, selected from the
sampling frame using: (i) random number tables and (ii) random number generator,
such as Research Randomizer (2008). This sampling technique was possible as the
sampling frame was vast enough. We applied a questionnaire used in past research
on firm financing decisions, including Van Auken (2005) and Carter and Van Auken
(2005). The respondents were asked to identify characteristics of their firms, ownership
structure, number of employees and the size of market served. The second section
asked respondents to rank perceptions (1=strongly disagree to 5=strongly agree)
of 25 issues related to network resources, business objectives and external financing.
In the third section, we asked them questions about the personal characteristics of the
managing director. Pretesting was conducted in order to test for clarity, after which the
questionnaire was slightly revised. The main changes were made to the formulation of
questions.

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We received 242 questionnaires that satisfied the recommended sample size gained via
sample power analysis performed using G*Power 3.1.7. of 205. But the response ratio
of 53.78% cannot be ignored, and we needed to check whether there was a presence
of non-response bias. We applied the Mann – Whitney U test to see whether there was
a statistically significant difference between the values ​​of variables from the financial
statements of companies that participated in the survey and companies that did not.
Out of the 15 variables from financial statements used in further analysis only two
variablesii showed a significant difference between the companies who responded and
the companies that did not respond to the survey. Furthermore, we followed up by
conducting another mini survey with the sample selected randomly from the nonrespondents (those who did not participate in the actual survey). However, the followup survey was done using a different method of soliciting and data collection, to ensure
that differences observed were not due to the survey method’s effects. We conducted
telephone interviews with 15 non-respondents asking them to complete the survey
over the phone. When this was done, the researchers compared the responses between
the respondents and the non-respondents on the key variables from the survey. We
found no differences and therefore, we believe that the responses to our survey are
non-response biased.
Results and Discussion
Since the main research objective in this paper is to assess contribution of underlying
manager’s personal characteristics and attitudes with traditional capital structure
determinants in explaining the firm’s capital structure choices, we have employed
standard and hierarchical regression analysis.
Leverage was measured by two variables (Welch, 2011): the financial-debt-to-capital
ratio (financial leverage) that does not consider non-financial liabilities as debt [PCS1],
and the total-liabilities-to assets ratio (balance sheet leverage) that treats financial
and non-financial liabilities alike [PCS2]. Empirical capital structure research also
faces another key question, which is whether to use book leverage or market leverage
(book registered debt is divided by the sum of the registered debt plus the equity
market value). We do not have that choice simply because we do not have the data on
market values. The normality of distribution of almost all variables is violated before
the data are transformed using natural logarithm. Only variables related to company
size, balance-sheet leverage (total liabilities to assets ratio) and the age of the general
manager meet the assumption of normality. Regression models are developed for each
leverage dependent variable respectively.
The paper proposes capital structure determinants listed in Table 1. In order to run
regression analysis with determinants that are having significant correlation with
capital structure indicators, correlation between capital structure and determinants are
presented.

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Table 1. Correlation between Determinants and Capital Structure
Determinant
Code
r Financial
Leverage

r Balance-Sheet
Leverage

Natural logarithm of total assets

[FSA]

.054

-.112

Natural logarithm of total revenues

[FSR]

.021

-.123

Natural logarithm of employees number
The ratio of earnings before interest,
taxes and depreciation to total assets
The ratio of net income to the total
assets
The ratio of tangible fixed assets to the
total assets
The ratio of intangible assets to total
assets
The ratio of inventories to total assets

[FSE]

.069

-.122

.072

-.084

-.029

-.136*

.023

-.167*

.051

-.021

[PA3]

.161*

.144*

The ratio of receivables to total assets

[PA4]

-.054

-.006

The ratio of difference in the book
value of total asset between yeart-1 and
yeart divided by the book value of the
total assets in yeart-1
The ratio of difference in total revenues between yeart-1 and yeart divided
by total revenues in yeart-1
Regression of book value over the total
assets over ten years on a time trend ;
coefficient of the trend, scaled by the
book value of the total assets, as proxy
for growth
Growth intensions

[PG1]
.010

-.065

.083

.070

.164*

.198**

[PMS1]

.094

-.004

Profit maximization intensions

[PMS2]

.069

.045

Control aversion

[PMP1]

-.071

-.067

Risk propensity

[PMP2]

.026

.035

188

[PP1]
[PP2]
[PA1]
[PA2]

[PG2]
[PG3]

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Age of the manager

[MHC1]

-.057

-.127

Experience of the manager

[MHC2]

-.142*

-.135*

Educational level of the manager

[MHC3]

-.070

-.141*

Networking with other firms

[PN1]

.067

.044

Networking with Government officials [PN2]

.073

.047

Networking with Banks

[PN3]

-.066

-.104

Earning Volatility

[PE]

-.072

-.076

**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Analysis of correlations between proposed determinants and capital structure indicators
shows that statistically significant correlations with financial leverage have the ratios of
inventories to total assets [PA3], regression of book value [PG3] and experience of the
manager [MHC2]. Companies with higher financial leverage have less experienced
manager and with higher ratio of inventories to total assets and higher regression of
book value as proxy of growth.
Balance-sheet leverage has statistically significant correlations with the ratio of net
income to the total assets [PP2], the ratio of tangible fixed assets to the total assets
[PA1], the ratio of inventories to total assets [PA3], the regression of book value [PG3],
the experience of the manager [MHC2] and educational level of the manager [MHC3].
Companies with higher balance-sheet leverage have less ratio of net income and fixed
assets to the total assets, higher ratio of inventories to total assets, higher regression of
book value, less experienced manager and lower educational level of the owner and
manager.
All statistically significant correlations between proposed determinants and capital
structure indicators are low (below .20). Total contribution of determinants explaining
capital structure will be calculated using linear regression model including only
determinants with statistically significant correlations. The model for financial leverage
will differ from model for balance sheet leverage considering that balance sheet leverage
has more determinants with statistically significant correlations.
Regression model with determinants of financial leverage
Independent variables in the model are:
•
•
•

[PA3]The ratio of inventories to total assets
[PG3] Regression of book value of the total assets over ten years on a time trend;
coefficient of the trend, scaled by the book value of the total assets
[MHC2] Experience of the manager

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The ratio of inventories to total assets, regression of book value and experience of the
manager explains about 6% of variance of financial leverage. Explained variance is
statistically significant (F=6.093; P=0.001) and differs from expected random guess.
Even though the model has statistically significant prediction, predictive power is
rather low.
Table 2. Model Summary for Financial Leverage
Model

R

R Square

Adjusted R
Square

Std. Error of the
Estimate

1

.274a

.075

.063

.2759008

The collinearity statistics parameters indicate that there are no issues with
multicollinearity among independentt variables (all VIF lower than 2). The ratio of
inventories to total assets and regression book of value have significant contribution
to explanation of financial leverage variance while experience of the manager does not
have significant contribution (chances for random contribution are over 5% but less
than 6%).
Table 3. Coefficients for Financial Leverage
Model

1

Unstandardized
Coefficients
B

Std.
Error

(Constant)

.388

.064

PA3

.174

.064

PG3

.176

MHC2

-.132

Standardized
Coefficients

t

Sig.

Beta

Collinearity
Statistics
Tolerance

VIF

6.110

.000

.175

2.716

.007

.986

1.014

.064

.176

2.736

.007

.984

1.016

.068

-.125

-1.948

.053

.995

1.005

Before concluding on significant determinants of financial leverage we run hierarchical
regression analysis with first block of independent variables being set to the ratio of
inventories to the total assets and regression book of values while in second block all
other determinants (from Table 1). In such case (amended regression model) experience
of the manager and both profitability indicators (the ratio of earnings before interest,
taxes and depreciation to total assets and the ratio of net income to the total assets)
have additional contribution to financial leverage variance. Hierarchical regression
model is rerun with experience and profitability determinants being in the second
block of independent variables.
Adding second block of determinants improve predictions by 3.1% (adjusted R square)
that is statistically significant.

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Table 4. Amended Model Summary for Financial Leverage
Model

R

Change Statistics
R Adjusted R Std. Error of
Square Square the Estimate R Square F Change df1 df2
Change

Sig. F
Change

1

.244a .059

.051

.2775929

.059

7.155

2

227

.001

2

.337b .113

.094

.2713040

.054

4.549

3

224

.004

The ratio of inventories to the total assets, regression book of values, experience of the
manager, the ratio of earnings before interest, taxes and depreciation to total assets and
the ratio of net income to the total assets are all significantly contributing to explanation
of financial leverage variance. Higher financial leverage have companies with higher
ratio of inventories to the total assets, higher regression book of values, higher ratio of
earnings before interest, taxes and depreciation to total assets, lower experience of the
manager and lower ratio of net income to the total assets.
Table 5. Amended Model for Financial Leverage Coefficients
Model

Std.
Error

Beta

(Constant)

.315

.052

PA3

.180

.064

PG3

.184

.065

(Constant)

.406

.066

PA3

.175

.063

PG3

.189

MHC2

B

1

2

Unstandardized
Coefficients

Standardized
Coefficients

t

Sig.
Tolerance

Collinearity
Statistics
VIF

6.108

.000

.181

2.792

.006

.988

1.012

.184

2.841

.005

.988

1.012

6.164

.000

.176

2.785

.006

.986

1.014

.068

.189

2.783

.006

.855

1.169

-.147

.067

-.139

-2.186

.030

.985

1.015

PP1

.325

.117

.327

2.787

.006

.287

3.480

PP2

-.360

.117

-.362

-3.086

.002

.288

3.472

Third set of independent variables are entered in the regression analysis to check for
possible additional contribution of remaining variables from original model, however
none of them had additional statistically significant contribution to explanation of
financial leverage variance.

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Among independent variables that are having significant contribution explaining
financial leverage significant positive correlations are between profitability indicators
(the ratio of earnings before interest, taxes and depreciation to total assets and the ratio
of net income to the total assets), and between regression book of values and both
profitability indicators. Correlation between profitability indicators is quite high (over
0.80) while correlations between regression book of values and profitability indicators
are smaller (app. 0.35).
Table 6. Pearson Correlation between Independet Variables with Significant Predictive
Validity of Financial Leverage
PA3

PG3

MHC2

PP1

PP2

PA3

1

-.109

-.040

-.045

-.039

PG3

-.109

1

-.056

.345**

.349**

MHC2

-.040

-.056

1

.058

.012

PP1

-.045

.345

**

.058

1

.841**

PP2

-.039

.349**

.012

.841**

1

**. Correlation is significant at the 0.01 level (2-tailed).
Regression model with determinants of balance-sheet leverage
Independent variables in the model are:
•
•
•
•

[PP2]The ratio of net income to the total assets
[PA1]The ratio of tangible fixed assets to the total assets
[PA3] The ratio of inventories to total assets
[PG3] Regression of book value of the total assets over ten years on a time trend;
coefficient of the trend, scaled by the book value of the total assets
[MHC2] Experience of the manager
[MHC3]Educational level of the manager

•
•

Independent variables explain about 13.5% of variance of balance-sheet leverage.
Explained variance is statistically significant (F=6.970; P=0.000) and differs from
expected random guess. Predictive power for balance sheet leverage is about 7.5%
higher than for the finance leverage.
Table 7. Model Summary for Balance-sheet Leverage
Model

R

1

.397

R Square
a

.158

Adjusted R Square

Std. Error of the Estimate

.135

.27656

The collinearity statistics parameters indicate that there are no issues with
multicollinearity among independent variables (all VIF lower than 2). The ratio of net
income to the total assets, the ratio of tangible fixed assets to the total assets, the ratio

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of inventories to total assets and regression book of value have significant contribution
to explanation of balance-sheetleverage variance while experience of the managerand
the education level of the managerdo not have significant contribution.
Table 8. Coefficients for Balance-sheet Leverage
Model
B

1

Unstandardized
Coefficients
Std.
Error

Beta

(Constant)

.673

.084

PP2

-.238

.069

PA1

-.145

PA3

Standardized
Coefficients

t

Sig.

Collinearity
Statistics
Tolerance

VIF

7.975

.000

-.229

-3.460

.001

.860

1.163

.065

-.139

-2.214

.028

.952

1.050

.148

.065

.143

2.271

.024

.953

1.049

PG3

.282

.069

.270

4.066

.000

.855

1.169

MHC2

-.114

.068

-.103

-1.673

.096

.991

1.009

MHC3

-.113

.065

-.108

-1.746

.082

.981

1.020

Before concluding on significant determinants of balance-sheet leverage we run
hierarchical regression analysis with first block of independent variables being set to the
ratio of net income to the total assets, the ratio of tangible fixed assets to the total assets,
the ratio of inventories to total assets and regression book of value while in second
block all other determinants (from Table 1). In such case, (amended regression model)
none of the independent variables have additional statistically significant contribution
to explanation of balance-sheet variance. Adding second block of determinants does
not improve predictions.
Higher balance-sheet leverage have companies with lower ratio of net income to the
total assets, and lower ratio of tangible fixed assets to the total assets while having
higher ratio of inventories to total assets and higher regression book of value. Revised
regression model including only these four independent variables explains about 11.9%
of balance-sheet variance (adjusted R square).
Among independent variables that are having significant contribution explaining
balance-sheet leverage significant correlations are between profitability indicators (the
ratio of net income to the total assets) and regression of book value, and between the
ration of tangible fixed assets to the total assets and the ration of inventories to the total
assets. While there is positive correlation between profitability indicator and growth
indicators there is negative correlation between assets indicators.

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Table 9. Pearson Correlation between Independet Variables with Significant Predictive
Validity of Balance-sheet Leverage
PP2

PA1

PA3

PG3

MHC2

MHC3

PP2

1

-.111

-.039

.349**

.012

.091

PA1

-.111

1

-.162*

-.100

.014

.015

PA3

-.039

-.162*

1

-.109

-.040

.046

PG3

.349**

-.100

-.109

1

-.056

-.039

MHC2

.012

.014

-.040

-.056

1

.056

MHC3

.091

.015

.046

-.039

.056

1

The results in FBiH show a positive relationship between the firm’s capital structure
choice and the firm’ growth opportunities. That is contrary to the findings of Titman
and Wessels (1988), who concluded that growth has significant negative relationship
with the capital structure. Myers and Majluf (1984) argue that the assets owned do
affect capital structure and the results in FBiH indicate that the ratio of tangible assets
to total assets has a negative relationship with the balance-sheet leverage. Some studies
suggest that earnings volatility affects the capital structure; however, their results are
inconsistent (Bradley, Jarrell, and Kim, 1984). The results on the sample of FBiH
companies show that the earnings volatility within the capital structure model defined
in this paper does not significantly contribute to the overall prediction.
Newman (2010) investigated the determinants of the capital structure of companies in
China. He confirmed that the firm size and age are positively related to leverage (short
term, long term and total) and that there is no relationship between the asset structure
and leverage He also found that profitability is negatively related to capital structure
choice. The results for FBiH show that balance-sheet leverage is negatively related to the
firm’ assets and profitability but positively related to the firm’ growth. The firm size in
FBiH companies was not related to leverage as in China’s companies, while assets show
negative relationship with leverage, which was not proven in the China’s case. Harris
and Raviv (1991) summarized the results of several studies on capital structure. They
found that leverage in general increases with fixed assets, non-debt tax shields, growth
opportunities and firm size and decreases with the volatility, advertising expenditures,
research and development expenditures, bankruptcy probability, profitability and
uniqueness. Some of their determinants are part of the capital structure model in this
paper. We find that only higher growth opportunities relates to increased leverage,
while the remaining relationships are not proved.
Several authors tested the capital structure structural equation model with contradicting
results (Titman and Wessels, 1988). Their structural models in entirety prove to be
weak, but the results on the relationships between growth and assets with leverage are

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in line with our findings. The results further indicated that only one factor related to
managerial-level variables influenced the capital structure of sampled firms. The human
capital of owners/managers measured by their experience was found to be negatively
related to the leverage of sampled firms. In particular, the data analysis revealed that
firms run by a manager with a longer experience tended to have a lower financial leverage
than those with less experienced owners/managers. This is in line with previous studies
that found a negative influence of managerial experience on the leverage of SMEs
(Scherr et al., 1993; Coleman andCohn, 2000; Cassar, 2004). Furthermore, these
findings suggest that financiers place greater emphasis on the experience of owners/
managers when making lending decisions than on their educational background. They
might also be partly explained by the fact that more experienced owners/managers tend
to be more control averse than those with less experience.
Conclusions
This study is an attempt to identify determinants of capital structure, and develop a
plausible model that efficiently discriminates companies with a high and low leverage.
The intention was to integrate classical financial theories of the capital structure and
personal proxies’ theories in order to create a model that combines the companies’
characteristics with those of decision makers. Both firm and managerial level
determinants can be divided into three groups: those which influence the willingness of
decision makers to take on debt (risk propensity, control aversion, length of experience),
those which influence the firm’s need for debt (profitability, manager’s growth/profit
maximization intentions) and those which influence the ability of the firm to take
on external debt (length of manager’s experience, managerial network ties, firm-level
variables) (Newman, 2010). The study is based on two alternative leverage ratios, the
financial leverage ratio and balance-sheet leverage ratio.
The findings show that the financial leverage is significantly explained by two
independent variables. One of them comes from the traditional financial proxies of
capital structure and the other from new theories of personal traits. Companies with
a less experienced manager and higher firm growth have a higher financial leverage
ratio. Therefore, the level of financial leverage depends on the factors influencing the
ability of the firm to access external debt, but also on the factors that influence the
firm’s willingness to take on external debt. The collateral value of the assets, return-onassets (ROA) as a profitability indicator, and firm growth opportunities are statistically
significant predictors of the balance sheet leverage. The financial proxies of capital
structure seem to be significant in explaining the capital structure variance in analyzing
the balance sheet leverage. Its level depends on the factors influencing the demand for
external debt as well as the factors influencing the firm’s ability to access external debt.
Therefore, companies with lower profitability, lower level of fixed assets and higher
growth opportunities have higher balance sheet leverage ratios. The results prove that
both financial proxies and personal traits are statistically significant predictors of the
capital structure.

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In other words, this suggests that certain commonly observed micro-leveldeterminants
that are relevant for explaining capital structure in the developed economies are
also relevant in the FBiH. This means that some of the insights from the modern
finance theory are applicable to our country despite profound institutional differences
that exist between the FBiH and those developed countries. Furthermore, based on
the findings we could develop path models for prediction of financial and balance
sheet leverage that will probably yield covariance matrices in line with the observed
covariance matrices. Such proposed models are presented below.
Figure 2. Path Model for Financial and Balance-sheet Leverage

In order to verify the model they should be tested in a follow up study. However,
explanatory power of the proposed model is expected to be low. We have found a
difference between the results achieved when the leverage is defined by total liabilities
instead of only financial debt. The determinants within the model related to the
balance-sheet leverage can explain a higher percentage of capital structure variance
(13.5%) than the determinants explaining the financial leverage (6%). Second, the
achieved low explanatory power of leverage determinants is in line with previous
studies in transition economies (Joeveer, 2006; Delcoure, 2007). They identified that
a number of core determinants are able to explain only about 8% of the variation
in leverage if the majority of firms in the sample are unlisted. For the listed firms,
about 22% of the variation in leverage is explained by traditional determinants. Of
course, the variation explained by traditional determinants in transition economies
is lower than in developed economies. This is not surprising because the information
asymmetryis higher and observable firm-specific characteristics are not fully reliable
from a financial institution’ point of view.
Due to the complex number of forces that influence firm relations and managerial
activity, capital structure decision is not simply a matter of deterministic, prescriptive
principles, but it is, rather, an art, despite all the innovations in financial engineering
and changes in the competitive context. It cannot be separated from the intellectual
skill of “good” financial managers. Managerial behavioral factors therefore also provide
ample opportunities for future research.

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�How Micro-Level Determinants Affect the Capital Structure Choice: Evidence from Bosnia and
Herzegovina

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Bosnia and Herzegovina (BiH) consists of the two entities and one dictrict: the Federation of BiH (FBiH)
and the Republika Srpska (RS), as well as of the Brčko District.
ii
Firmsizebytotalrevenues (ln) and Firmsizebyaveragenumberof employees (ln)
i

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                <text>Abstract: The purpose of this study is to examine two leverage ratios using a sample of non-financial companies in Bosnia and Herzegovina (BiH). It was done by taking into account the joint effect of traditional capital structure determinants and managers' personal values and aspirations. We applied hierarchical regression analysis to determine the contribution of profitability indicators, firm size indicators, assets, growth, networking, managerial strategies, managerial psychology, managerial human capital and earnings volatility to explain the variance in capital structure. The results suggest that companies with less experienced owners/managers and higher firm growth have higher financial leverage ratios. In the analysis of the balance sheet leverage, financial proxies of capital structure seem to be significant in explaining capital structure variance. Therefore, companies with lower profitability, a lower level of fixed assets and higher growth opportunities have higher balance sheet leverage ratios. The findings provide better understanding of theoretical perspectives that can best explain how companies choose their capital structure in the transition economy context. Furthermore, empirical findings should help corporate managers to make optimal capital structure decisions.</text>
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Vahid Asghari &amp; Fatemeh Azizmohammadi
Islamic Azad University /Arak, Iran
Key words: CLT, evaluation, syllabus design, curriculum, universal characteristics of EFL
ABSTRACT
Any educational system is composed of five important components (students, a teacher, materials, teaching
methods, and evaluation) which are closely interrelated. Even in the context of communicative language teaching
(CLT), teachers and learners tend to rely heavily on prescribed textbooks which are still a staple in most of EFL
classes. Sheldon (1988) has offered several reasons for textbook evaluation. He suggests that the selection of an ELT
textbook often signals an important administrative and educational decision in which there is considerable
professional, financial, or even political investment. A thorough evaluation, therefore, would enable the managerial
and teaching staff of a specific institution or organization to discriminate between all of the available textbooks on
the market. In this study, the English textbook of third grade of Iran's junior high schools will be evaluated based on
the current research findings in syllabus design, English language teaching, and the specific language teaching
situation and curriculum in Iran. Moreover, this study will be an attempt to determine the extent to which the EFL
textbook (English 3) conformed to the common universal characteristics of EFL/ESL textbooks.

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                <text>Key words: CLT, evaluation, syllabus design, curriculum, universal characteristics of EFL  ABSTRACT  Any educational system is composed of five important components (students, a teacher, materials, teaching methods, and evaluation) which are closely interrelated. Even in the context of communicative language teaching (CLT), teachers and learners tend to rely heavily on prescribed textbooks which are still a staple in most of EFL classes. Sheldon (1988) has offered several reasons for textbook evaluation. He suggests that the selection of an ELT textbook often signals an important administrative and educational decision in which there is considerable professional, financial, or even political investment. A thorough evaluation, therefore, would enable the managerial and teaching staff of a specific institution or organization to discriminate between all of the available textbooks on the market. In this study, the English textbook of third grade of Iran's junior high schools will be evaluated based on the current research findings in syllabus design, English language teaching, and the specific language teaching situation and curriculum in Iran. Moreover, this study will be an attempt to determine the extent to which the EFL textbook (English 3) conformed to the common universal characteristics of EFL/ESL textbooks.</text>
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